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The Storm Skiing Journal and Podcast is made in the USA. Thank you for supporting independent ski journalism.About CaberfaeOwned by: The Meyer FamilyYear founded: 1937Pass affiliations:* Ikon Pass: 2 days, blackouts* Freedom Pass: 3 days, no blackouts Base elevation: 1,076 feetSummit elevation: 1,561 feetVertical drop: 485 feetSkiable Acres: 200Average annual snowfall: 120 inchesLift count: 5 (1 fixed-grip quad, 3 triples, 1 carpet – view Lift Blog's inventory of Caberfae's lift fleet)The Zoom transcript (click “transcript” above for the Substack transcript, then click on any text block to teleport to the associated point in the video; timestamps below DO NOT MATCH THE VIDEO; also since Tim and Pete were on one screen, the transcript does not differentiate between them).Stuart Winchester: Welcome to the storm. I'm your host, Stuart Winchester. Today is Thursday, September 17th, 2026, and we are going to mix things up a little bit today. Instead of starting with the takes, we are starting with the guests, and I have some great guests today.00:22:29.000 --> 00:22:40.000Stuart Winchester: They are the general managers of Cabrifay Peaks, Michigan, with over 200 acres of terrain served by 4 chairlifts across 3 peaks, with a 485-foot vertical drop.00:22:40.000 --> 00:22:44.000Stuart Winchester: Cabar Fay is one of the largest ski areas in Michigan's Lower Penins.00:22:44.000 --> 00:22:49.000Stuart Winchester: The ski area averaged 120 inches of lake effect snowfall per winter.00:22:49.000 --> 00:23:06.000Stuart Winchester: Their family has operated Cabaret since 1980. They are co-general managers, with Tim Meyer on the right, handling everything on the mountain, and Pete Meyer on the left, taking care of everything off. Tim and Pete, welcome to the storm. I'm always hyped to talk Cabaret. How are you guys doing today?00:23:07.000 --> 00:23:11.000Pete Meyer: Good. We're doing awesome. Thanks for having us. Yeah.00:23:10.000 --> 00:23:26.000Stuart Winchester: Yeah, and trigger warning for any Sparties or Buckeyes out there who want to go to the video version on stormskiing.com or YouTube. Me and Tim are both proudly rocking our Wolverines gear. This is a shirt I wore to the maze out when Michigan blasted Oklahoma in the big house this past weekend. So we're feeling.00:23:26.000 --> 00:23:31.000Stuart Winchester: Although I understand Tim's also got a little Sparty, side loyalty.00:23:31.000 --> 00:23:35.000Pete Meyer: Yes, my children, both my sons are Spartans, so that's…00:23:34.000 --> 00:23:44.000Stuart Winchester: Yeah, as soon as my daughter got into college, I bought all the gear for her place. So, you know, there's tons going on at Cabaret, and I want to start…00:23:35.000 --> 00:23:36.000Pete Meyer: It.00:23:44.000 --> 00:23:54.000Stuart Winchester: with this coming expansion, and you, you announced this a while ago, and I'm gonna share my screen here so that everyone can see, uh, see this as we talk through it.00:23:54.000 --> 00:24:13.000Stuart Winchester: And this is where I am never quite as fast as I want to be. Uh, but… okay. So, here is the Cabra Fay trail map. This is the one I took off your website this morning, so it's the most current that I have. Uh, and last time I talked to Tim in, I think, 2021, when you came on the podcast.00:24:13.000 --> 00:24:15.000Stuart Winchester: Uh, it…00:24:15.000 --> 00:24:31.000Stuart Winchester: This East Peak triple chair was still still in a theory phase and you hadn't built yet. Now that's in place and we'll talk about that in a minute and how that's gone. But talk to us about the Green Mountain triple chair, what we're getting and why you're building it.00:24:32.000 --> 00:24:34.000Pete Meyer: Yeah, so, um…00:24:34.000 --> 00:24:40.000Pete Meyer: I'm going to start with why, because it's kind of an interesting story, you know.00:24:40.000 --> 00:24:51.000Pete Meyer: we… when we put in the East Peak lift, we took out the shelter chairlift, the double. They started in almost the same place, but the shelter… the shelter lift.00:24:46.000 --> 00:24:47.000Stuart Winchester: Mmhm.00:24:51.000 --> 00:24:54.000Pete Meyer: let off about halfway up the hill.00:24:54.000 --> 00:25:04.000Pete Meyer: And because we we have our dads before us and then and then we also have continued to develop the terrain.00:25:04.000 --> 00:25:13.000Pete Meyer: the terrain changes and the flow changes. And what happened over time, like, especially over the last.00:25:13.000 --> 00:25:16.000Pete Meyer: 25 years or so.00:25:16.000 --> 00:25:23.000Pete Meyer: we kept adding on to Smiling Irishman and making it wider and wider and wider, and it got busier and busier and busier, so…00:25:23.000 --> 00:25:29.000Pete Meyer: The shelter chairlift was essentially letting off these new skiers.00:25:29.000 --> 00:25:33.000Pete Meyer: in the middle of flowing traffic. And…00:25:33.000 --> 00:25:37.000Pete Meyer: We thought when we put in the East Peak lift.00:25:37.000 --> 00:25:41.000Pete Meyer: Now we're gonna take these lower end skiers to the top.00:25:41.000 --> 00:25:55.000Pete Meyer: we're going to give them a longer run, and the new part we're giving them is actually the easier half. They're already negotiating the tougher half, the steeper half, and the narrower half. If we add the upper half, it's easier, it's wider, it should be fine.00:25:50.000 --> 00:25:51.000Stuart Winchester: Mmhm.00:25:55.000 --> 00:26:06.000Pete Meyer: And that's what we thought. And so we put it in and then but then what we found and this is the this is the piece that you learn as you go.00:26:06.000 --> 00:26:07.000Pete Meyer: is…00:26:07.000 --> 00:26:15.000Pete Meyer: The new skiers accepted being let off at the lower level, and having to merge into traffic, because.00:26:15.000 --> 00:26:32.000Pete Meyer: They didn't really know any different and that it was the psychological factor. Well, I'm only halfway up the mountain. I can, I can do this. When we took them up to the top, you know, that East Peak lift actually feels like a out, it almost feels like an out West lift. It has.00:26:32.000 --> 00:26:43.000Pete Meyer: like, three rises, you know? So you ride… you go up over a break, and then you… and then you go again for a while, and then up over another break, and then you're coming into the top, and you… you know, you're above…00:26:43.000 --> 00:26:47.000Pete Meyer: Tree line, basically, and you can see the horizon, and it just…00:26:47.000 --> 00:26:51.000Pete Meyer: would kind of psych out that new skier, you know, they would just, they would.00:26:50.000 --> 00:26:51.000Stuart Winchester: Mmhm.00:26:51.000 --> 00:26:55.000Pete Meyer: They'd get up there and kind of freeze and panic, and…00:26:55.000 --> 00:27:06.000Pete Meyer: say, there's no way I'm gonna go down, you know, I'm not gonna go down that hill. And, uh, so we found our ski patrol having to give a lot of lessons just to get people down the hill, and…00:26:59.000 --> 00:27:00.000Stuart Winchester: Mmhm.00:27:06.000 --> 00:27:13.000Pete Meyer: And, um, and so we, we just, we kind of knew that we had a, you know, a little bit of an issue that we had to work through.00:27:13.000 --> 00:27:21.000Pete Meyer: And so Pete and I would be talking, you know, and I would say, I think I have it all figured out, you know, I'm saying, um…00:27:21.000 --> 00:27:34.000Pete Meyer: we just need to give them… make sure that all the… every single new skier gets a lesson, and we get them ready to… you know, we get them ready to go. And a lot of the… a lot of this is the school groups, you know, the different groups, and we do offer lessons.00:27:34.000 --> 00:27:40.000Pete Meyer: to everybody, but sometimes they don't take them, and, you know, they slide, they slide through, and…00:27:40.000 --> 00:27:42.000Pete Meyer: And so.00:27:42.000 --> 00:27:50.000Pete Meyer: Pete and I were having a meeting on Green Mountain with our ski patrol director, Katie, and Dennis, one of our top instructors.00:27:50.000 --> 00:27:59.000Pete Meyer: And we think we have it all figured out. You know, we're just we just need to put them through a lesson and then and then problem solved.00:27:59.000 --> 00:28:00.000Pete Meyer: And…00:28:00.000 --> 00:28:12.000Pete Meyer: And Dennis, our ski instructor, was like, almost grabbed right onto my jacket. He's like, you don't understand. I can't get them ready for East Peak on this.00:28:12.000 --> 00:28:23.000Pete Meyer: we need something in between, and I… and… and so it's like, oh, oh, well, what do you need, Dennis? And he pointed up at the Green Mountain, and he said, we need that.00:28:12.000 --> 00:28:14.000Stuart Winchester: Yeah, thank you.00:28:23.000 --> 00:28:41.000Pete Meyer: And I… I said, well, I think we have a plan for that on a cocktail napkin somewhere. We could go look at that again. So basically, what… what hap… what it was is we… we had always had this. We… we actually had lift lines staked out, and we hadn't been looking at doing this. We just thought it would be…00:28:41.000 --> 00:28:51.000Pete Meyer: the last thing that we do. We thought we would… we would continue to develop into the… into the backcountry area, and then do the Green Mountain expansion later.00:28:51.000 --> 00:29:06.000Pete Meyer: But what the… what the customer told us was, no, you need the Green Mountain expansion now. So that's the why and the how, that all of a sudden that thing kind of appeared out of nowhere, and why it was a two…00:29:06.000 --> 00:29:14.000Pete Meyer: why it's a two-year construction, because there's nothing over there. No services. Um, so we've had… we had to…00:29:14.000 --> 00:29:18.000Pete Meyer: You know, we had to do the final planning kind of fast.00:29:18.000 --> 00:29:30.000Pete Meyer: so we wanted to take 2 years to do it. Um, and so what are you getting? You're getting about 135 vertical feet, a brand new Doppelmayr triple.00:29:30.000 --> 00:29:38.000Pete Meyer: uh, that's just like East Peak and just like Vista, so it's gonna show this, you know, it's gonna take the new skier, um.00:29:38.000 --> 00:29:43.000Pete Meyer: Uh, and get them going on a lift that's similar to what we have throughout the area.00:29:43.000 --> 00:29:55.000Pete Meyer: it runs a little bit slower, has a bigger chair spacing, so it's going to be a little bit easier to load and unload. And when it's all built out, we should have 4 or 5.00:29:55.000 --> 00:30:00.000Pete Meyer: really, uh, easy trails, but with character. I mean, these aren't just…00:30:00.000 --> 00:30:14.000Pete Meyer: you know, a football field at 10 degrees that doesn't have any character. These are, you know, tree-lined, um, interesting slopes. Uh, the lift itself actually goes through the woods.00:30:14.000 --> 00:30:20.000Pete Meyer: and part of the way, and it's just a really neat development. So we think that.00:30:20.000 --> 00:30:32.000Pete Meyer: You know, even though it's not big vertical, it lifts about a thousand feet long. The terrain has really good character and we think it's going to be really popular.00:30:31.000 --> 00:30:47.000Stuart Winchester: I've always loved that about Cabaret. My favorite section of Cabaret for the folks who are watching is this sort of lower section where all the trails split off. And I've always found it a little confusing and fun. And I like confusing. I like it. I feel like it makes ski areas feel bigger than they are.00:30:47.000 --> 00:30:59.000Stuart Winchester: I want to zoom out a little bit and connect this expansion to some larger ski industry narratives, because the narrative that won't die is that the big corporate consolidation and big passes are killing the independents.00:30:59.000 --> 00:31:15.000Stuart Winchester: here I'm looking at Cabra Fay, family-owned for the last 46 years, and in 2016, you put in a brand new triple chair right here on North Peak. In 2022, you put in the brand new East Peak triple chair, and then you're putting in this brand new Green Mountain triple chair next year, at least that's the plan. I mean…00:31:15.000 --> 00:31:31.000Stuart Winchester: So you're affording three new chairlifts. Uh, you know, Monarch was willing to tell me out in Colorado. Yeah, we, and we paid cash for them. I don't know if you, if you have, you know, theories on debt. I know a lot of scare operators like Platykill in New York, like to stay out of debt, but, but how did Cab.00:31:31.000 --> 00:31:40.000Stuart Winchester: How is Calgary managing all these capital upgrades, and what does it say, do you think, about independents competing in 2026?00:31:41.000 --> 00:32:05.000Pete Meyer: Yeah, I don't have access to the checkbook, so you have to let me answer that one. No, that's a great question, Stu. And Tim kind of hit on this on his first podcast with you, but when Tim and I got moved back here in 2001, we had what I call like soul crushing debt. You know, it was just crippling, like every dollar we made had to go and service the debt.00:31:48.000 --> 00:31:49.000Stuart Winchester: Yep.00:32:05.000 --> 00:32:08.000Pete Meyer: Uh, we didn't have…00:32:08.000 --> 00:32:18.000Pete Meyer: really any money to even make capital improvements or to do much of anything. So our our main mission early on was try to try to get out of debt and get out of that hole.00:32:18.000 --> 00:32:35.000Pete Meyer: And, you know, our dad's done a nice job developing and building, and they got it out of bankruptcy. So when you get something out of bankruptcy, they've already cut every corner and done all kinds of deferred maintenance, pushed it all off. So we had quite a bit to deal with, and it was a long…00:32:35.000 --> 00:32:36.000Pete Meyer: Um…00:32:36.000 --> 00:32:46.000Pete Meyer: the long slugfest. Tim and I call those the dark days, you know, about 10 years of just really grinding. And then, finally, right, you know.00:32:46.000 --> 00:32:58.000Pete Meyer: about 2015, we were able to, uh, to get out of debt, and then… and then we started to, um, really put capital back into it, and that's why we decided on… on…00:32:58.000 --> 00:33:02.000Pete Meyer: Uh, putting in some new chairlifts, and yes, we have not gone back into debt since.00:33:02.000 --> 00:33:14.000Stuart Winchester: That's fantastic, and as you think to the future, okay, you have this North Peak quad chair, built in, I think, 92, and then you have the South Peak triple, which I think early 80s lift, it's a riblet, which…00:33:14.000 --> 00:33:29.000Stuart Winchester: As you know, is out of business now. I think this one's a SeaTac. So, I don't know if when, you know, you give a really good summary, Tim, of how East Peak changed traffic around the mountain. Uh, I, I've seen a, there's a ton of comments. I was just scrolling through, through Lyft blog for the folks watching.00:33:29.000 --> 00:33:41.000Stuart Winchester: to show Peter's excellent pictures of that lift. And the Cabaret page on there has a ton of comments, and I'm sure you've seen them. So, there's a lot of wondering, it seems, among skiers.00:33:41.000 --> 00:33:44.000Stuart Winchester: Why the quad is still here, because it…00:33:44.000 --> 00:33:57.000Stuart Winchester: they don't seem to think it runs a lot, and they think the triple does the job. Is there any thought of moving the quad, or do you really need 7 seats here? Or, just thinking long-term, what does the lift distribution look like across Cabaret Fay as you look at this map?00:33:57.000 --> 00:34:13.000Pete Meyer: Well, I think that we do need the quad on the busiest days, right? Otherwise, the reason we put the Vista Triple in there is the lines on the quad used to get so long. And it was like, that's the artery. I mean, you know, more people.00:34:01.000 --> 00:34:02.000Stuart Winchester: Mmhm.00:34:03.000 --> 00:34:04.000Stuart Winchester: Mmhm.00:34:14.000 --> 00:34:17.000Pete Meyer: go through the North Peak complex.00:34:17.000 --> 00:34:34.000Pete Meyer: every day than than the others, you know, because it's the middle. And so it's you go through there on your way to and from South Peak, and a lot of people just ski there because it's really really good inter advanced, intermediate and intermediate type terrain, and even some advanced beginner terrain. So it.00:34:19.000 --> 00:34:20.000Stuart Winchester: Mmhm.00:34:34.000 --> 00:34:43.000Pete Meyer: It services a wide range of abilities. So I think you want to have the two lifts.00:34:43.000 --> 00:34:45.000Pete Meyer: Um…00:34:45.000 --> 00:34:58.000Pete Meyer: I think ultimately, though, we want to have more places for people to go, more pods of skiing, so that actually you do run the quad less and less, but you have it there so that on the really busy days.00:34:58.000 --> 00:35:14.000Pete Meyer: you can turn it on and have, you know, a lift that doesn't have a line that somebody can sit on and ride up. But, um, I don't know if that answers the question. Yeah, right now, Stu, we run it 3 days a week, Friday, Saturdays, and Sundays, the busier days, and so…00:35:12.000 --> 00:35:13.000Stuart Winchester: Mmhm.00:35:14.000 --> 00:35:24.000Pete Meyer: Uh, we don't run it, uh, Monday through Thursday, just because it's a redundant lift, and we don't need the uphill capacity, um, is… is why people say it's not running some of the time.00:35:24.000 --> 00:35:41.000Stuart Winchester: Yeah, I guess what I was getting at is, is there a world where you move the quad over here to serve some of this backcountry terrain and in the top of Green Mountain? As it's, as there's kind of open space on the trail map and, and knowing Gary Milken, how he designs maps, he sometimes leaves that space.00:35:41.000 --> 00:35:57.000Stuart Winchester: for expansion. So, so what's the thought around, you know, and you alluded to it earlier when you were thinking about a lift for backcountry, and Tim, you had mentioned even maybe reviving those halls. I don't know if that's still a possibility. I don't know if they're still sitting at the bottom of the mountain here, but what's the thought on.00:35:57.000 --> 00:36:02.000Stuart Winchester: potential expansion over in this area or lifts in this area long term.00:36:03.000 --> 00:36:17.000Pete Meyer: I think that would be the next frontier. So, somewhere in the bottom… because you've skied here, Stu, you know if you go through the backcountry, you run out of gas, and then you have… and then you have to walk, and that's why we call it backcountry, because it's a…00:36:09.000 --> 00:36:10.000Stuart Winchester: Mmhm.00:36:11.000 --> 00:36:12.000Stuart Winchester: Yeah. Okay.00:36:17.000 --> 00:36:27.000Pete Meyer: Because it's a tearful experience for many people coming out of there in the flats. And so somewhere down in that basin.00:36:21.000 --> 00:36:23.000Stuart Winchester: Mmhm.00:36:27.000 --> 00:36:40.000Pete Meyer: there could, there could be a lift someday that goes up to east of the top of East Peak. And Stu, what Tim had alluded to earlier in his first answer is that that was our original plan, so that would have been.00:36:32.000 --> 00:36:34.000Stuart Winchester: Mm-hmm.00:36:40.000 --> 00:36:58.000Pete Meyer: Uh, that was the plan to be our next chairlift, was to service that area. But due to the reaction and the response of our skiers, you know, we deviated and focused on… and moved to Green Mountain. Um, and, you know, one thing we found is that transition from the magic carpet, right there on the trail map, you can see, to the East Peak chair.00:36:55.000 --> 00:36:57.000Stuart Winchester: Mmhm.00:36:57.000 --> 00:36:59.000Stuart Winchester: Yeah. Okay.00:36:58.000 --> 00:37:15.000Pete Meyer: was just too much for most of our skiers. And not only were we not doing Cabaret any favors, but we're not doing the industry any favors. You know, it's just, it was asking them to do too much, too big of a, make too much of a jump. So by putting in this East Peak.00:37:01.000 --> 00:37:03.000Stuart Winchester: Right.00:37:15.000 --> 00:37:30.000Pete Meyer: chair, and then we'll have all green runs that'll all be, um, varying degrees of difficulty of a green run, but all of them will be in between the Magic Carpet slope and the Smiling Irishman slope, so it'll be a really nice.00:37:17.000 --> 00:37:18.000Stuart Winchester: Mmhm.00:37:30.000 --> 00:37:43.000Pete Meyer: transition, and quite frankly, we think a lot of school groups and a lot of skiers are going to come out, um, and never get off that chair, and stay on Green Mountain all day, and have a wildly successful day, and want to return, um, to not only Cabaret Fay, but to other ski.00:37:43.000 --> 00:37:48.000Stuart Winchester: I love it, and I can confidently say, because I ski all over, uh, that Cabaret is now…00:37:48.000 --> 00:38:04.000Stuart Winchester: And, and especially once you put in this new lift, it's one of the most modern up to date ski areas in the entire region. And, and that wasn't always true. When I first skied at Cabaret in the nineties, it was a lot of haul double chairs. I mean, these, these guys were over here, the, the quad and the, and the triple, but.00:38:04.000 --> 00:38:11.000Stuart Winchester: that, that throwback feel to it. And I know, Tim, when you were on last time, uh, you, you talked, you lamented a little bit.00:38:11.000 --> 00:38:23.000Stuart Winchester: getting rid of the last rope toe for the carpet, and just sort of the emotion of it, even though you knew it was logically the right thing. What if you could bring back a little throwback by putting a little rope toe right here to bring people out of the backcountry?00:38:24.000 --> 00:38:27.000Pete Meyer: Well, you know, it's funny, I…00:38:27.000 --> 00:38:36.000Pete Meyer: I was kind of slow to warm up to getting rid of that rope toe. I guess, you know, I always had that old school…00:38:36.000 --> 00:38:52.000Pete Meyer: you know, I learned on a rope toe, my kids learned on a rope toe, your kids are going to learn on a rope toe, which is just backwards thinking, right, for a for a ski area manager to have that kind of thought process. I'm not sure. I know where you're going. I mean, no one knows what the future holds.00:38:40.000 --> 00:38:41.000Stuart Winchester: Yeah.00:38:42.000 --> 00:38:43.000Stuart Winchester: Mmhm.00:38:52.000 --> 00:39:09.000Pete Meyer: I do see ski areas having a lot of success with train parks with fast tows that service them. Again, another cocktail napkin plan that we have that we're not going to get into in this interview is something like that on our property down the road.00:38:58.000 --> 00:38:59.000Stuart Winchester: Yeah. Okay.00:39:09.000 --> 00:39:16.000Pete Meyer: Um, so there, you know, I could see that kind of a thing, but, um…00:39:16.000 --> 00:39:26.000Pete Meyer: And… but I think… I don't know if we would ever want to put a surface tow out of the backcountry area unless, for some reason, we weren't going to lift serve it.00:39:25.000 --> 00:39:27.000Stuart Winchester: Got it.00:39:26.000 --> 00:39:31.000Pete Meyer: But, you know, I guess, you know, no one knows for sure.00:39:30.000 --> 00:39:31.000Stuart Winchester: Yeah, thank you.00:39:31.000 --> 00:39:37.000Pete Meyer: Um, but I wanna… I wanna back up on the Green Mountain expansion a little bit, if… if you'll let me.00:39:34.000 --> 00:39:36.000Stuart Winchester: Sure.00:39:36.000 --> 00:39:38.000Stuart Winchester: Yeah, do it. Let's do it.00:39:37.000 --> 00:39:44.000Pete Meyer: When we were at the Midwest, uh, show this year, there was a, there was a fireside chat, and we were talking about.00:39:44.000 --> 00:39:54.000Pete Meyer: We're talking about, you know, turning first-time skiers into second-time skiers, and making the experience the best it can be.00:39:54.000 --> 00:40:06.000Pete Meyer: And so that we have… we have success in that arena. And the Green Mountain… the Green Mountain is… is really a missing piece, because you're looking at our trail map, and you see how the parking lot is laid out.00:40:06.000 --> 00:40:07.000Stuart Winchester: Mmhm.00:40:06.000 --> 00:40:12.000Pete Meyer: Um, so if you're, you know, trying to make it as easy as possible for somebody who's never skied before.00:40:12.000 --> 00:40:17.000Pete Meyer: You can park on pavement right in front of our ticket office.00:40:17.000 --> 00:40:18.000Stuart Winchester: Mmhm.00:40:17.000 --> 00:40:24.000Pete Meyer: Get out of your car, walk a short distance on heated sidewalks to the ticket office.00:40:22.000 --> 00:40:23.000Stuart Winchester: Mmhm.00:40:24.000 --> 00:40:36.000Pete Meyer: Get… pay for everything you need. Pay for your skis, pay for your ticket, pay for your rentals, pay for your lesson, and then walk up to the… walk up to the, um…00:40:36.000 --> 00:40:37.000Pete Meyer: Rental.00:40:37.000 --> 00:40:38.000Stuart Winchester: Mmhm.00:40:37.000 --> 00:40:52.000Pete Meyer: In your, in your regular boots, so it's easy walking, go inside, take your stuff off, take your boots off, get your boots, get your skis and come and then, and then secure your lesson at the end and then walk out the door.00:40:52.000 --> 00:41:09.000Pete Meyer: And you're 30, you know, you're 30 feet from where the ski school meets and you're right at the bottom of the conveyor. So it's really easy to start out and we can get you going on the conveyor. We can virtually get anybody that can stand up on skis or snowboard up to the top.00:41:08.000 --> 00:41:10.000Stuart Winchester: Mmhm.00:41:09.000 --> 00:41:13.000Pete Meyer: And then put, you know, all their energy into getting them down the hill.00:41:13.000 --> 00:41:28.000Pete Meyer: And then once you outgrow that, you just get off the conveyor and you ski down a little slope right onto the East Peak lift. Or, I'm sorry, onto the Green Mountain lift. So now you're right there, and you have this real easy area.00:41:22.000 --> 00:41:24.000Stuart Winchester: Mmhm.00:41:28.000 --> 00:41:37.000Pete Meyer: to learn to ski, and then when you, when you're ready, you just ski down, just ski down the hill to the east peak lift. So the, the flow.00:41:37.000 --> 00:41:42.000Pete Meyer: for that never ever in the in the ah, the the.00:41:42.000 --> 00:41:51.000Pete Meyer: possibility of getting them to come a second and third and fourth time is really real, and I think… I think we're in, like, a new stratosphere for getting…00:41:51.000 --> 00:41:59.000Pete Meyer: you know, getting people, uh, skiing. And then as it flows, you know, the next step, the next place to ski is East Peak.00:41:59.000 --> 00:42:10.000Pete Meyer: And then as you get a little more daring, you work your way into the North Peak complex, and then eventually over to South Peak. So the flow is really natural, and I think it's going to work out extremely well.00:42:08.000 --> 00:42:21.000Stuart Winchester: Yeah, it's like a mini, uh, Copper Mountain. I know you're a Winter Park guy, but it, you know, the, the, the viability… You know what, the exciting thing, I think, for skiers who are not novices, who know Cabaret Faye well.00:42:10.000 --> 00:42:12.000Pete Meyer: Yeah.00:42:21.000 --> 00:42:38.000Stuart Winchester: starts to creep back into old Caber Fay. And, and when we've talked a while ago, Tim, I, I didn't have a good perspective, but some new maps have popped up on ski map.org, which is my go to for old trail maps. And this one I think shows the old terrain really well. So here's the road looping around, here's the parking lot.00:42:38.000 --> 00:42:47.000Stuart Winchester: And then here's all the terrain. And so I… Google Earth also makes it really easy. So as I go here…00:42:47.000 --> 00:43:02.000Stuart Winchester: I am, for those who are watching, I am zooming in on… so this is what you were talking about, you kind of just park on pavement, you get out here, for those watching on YouTube or StormSkiing.com, the carpet's right around here, and then this will be green, is that right?00:43:01.000 --> 00:43:07.000Pete Meyer: No, if you go, if you, if you go back to that old, old trail map, like you can see right to there, there's a.00:43:04.000 --> 00:43:06.000Stuart Winchester: Yeah.00:43:07.000 --> 00:43:14.000Pete Meyer: A rope toe — there's two rope toes right there, right up that line, top of that peak. There was two rope toes.00:43:10.000 --> 00:43:12.000Stuart Winchester: Right there? Okay.00:43:12.000 --> 00:43:13.000Stuart Winchester: Okay.00:43:14.000 --> 00:43:19.000Pete Meyer: Uh, heading up that way, and another rope tow coming out at 90 degrees from… from the top.00:43:17.000 --> 00:43:19.000Stuart Winchester: Okay.00:43:19.000 --> 00:43:20.000Stuart Winchester: Mm-hmm.00:43:19.000 --> 00:43:37.000Pete Meyer: And that shack still is up there to this day. It's a two-story tow shack where we had three different rope tows coming in. So it's going to come right up to the top of that. And that area was always called practice area. That was the old name of it. So if you look at old trail maps, you'll see that word practice area.00:43:23.000 --> 00:43:24.000Stuart Winchester: That's cool.00:43:25.000 --> 00:43:26.000Stuart Winchester: Mm-hmm.00:43:37.000 --> 00:43:41.000Pete Meyer: It's a great name for a learn to ski area.00:43:40.000 --> 00:43:54.000Stuart Winchester: Yeah, here's another map, the 1971 map has it as practice area. Okay, so I was assuming that you were digging that up, but I guess you're taking earth from there for the other… is that where you took it for East Peak? Is that what this big sandpit is?00:43:53.000 --> 00:44:07.000Pete Meyer: Oh, that's more of the West Ridge area out into that area. So we're actually off to the left. It's all still green. Up into there, yeah, so it'll be a nice natural hilltop with big mature trees, tree line runs. It's gonna be really, it's gonna be really nice.00:43:55.000 --> 00:43:57.000Stuart Winchester: Okay.00:43:59.000 --> 00:44:00.000Stuart Winchester: Okay.00:44:01.000 --> 00:44:02.000Stuart Winchester: Okay.00:44:07.000 --> 00:44:18.000Stuart Winchester: So as you… so you can see, for those watching, this is old cab buffet. These are… this is all abandoned, right? I… do you still own this? I mean, it… because once you put the lift up here.00:44:18.000 --> 00:44:37.000Stuart Winchester: It seems like it could potentially open some of this backside terrain. I know people would love that. It also makes you very big. I don't know if that's on your radar as Cabaret continues to grow and succeed, but what are the thoughts on this really cool abandoned terrain that you have back here? And Tim, I know we talked about this a few years ago, but I also know that thoughts evolve over time.00:44:38.000 --> 00:44:44.000Pete Meyer: So we do still own all of that. So that area you're looking at, we do own it.00:44:40.000 --> 00:44:41.000Stuart Winchester: Okay.00:44:45.000 --> 00:44:55.000Pete Meyer: I think that we don't have any plans to go back into that area at this time, but you never know.00:44:50.000 --> 00:44:52.000Stuart Winchester: Mmhm.00:44:53.000 --> 00:44:54.000Stuart Winchester: Yeah.00:44:55.000 --> 00:45:04.000Pete Meyer: Going back, though, a little bit, we don't want to get too far into the weeds. Unless you want to get into the weeds, we can go. Um, I brought my machete, so we can…00:45:03.000 --> 00:45:06.000Stuart Winchester: I live in the weeds, man, that's, uh, my…00:45:04.000 --> 00:45:22.000Pete Meyer: we can do what we need to do. But when… way back, going way back to 1982, 83, when South Peak opened, you know, South Peak was redeveloped, all that… a lot of that terrain was still running back then. We were riding T-bars and rope tows on the North Ridge, and West Ridge was alive, and.00:45:07.000 --> 00:45:09.000Stuart Winchester: Yes.00:45:12.000 --> 00:45:13.000Stuart Winchester: Mmhm.00:45:16.000 --> 00:45:18.000Stuart Winchester: Yeah.00:45:20.000 --> 00:45:21.000Stuart Winchester: Mmhm.00:45:22.000 --> 00:45:31.000Pete Meyer: The practice area tow was still running. So I remember that stuff, you know, as a kid, all happening. And when South Peak was built.00:45:31.000 --> 00:45:43.000Pete Meyer: it was so much bigger than all that, you know, vertical-wise. It was, like, twice, you know, twice the vertical, um, real snowmaking, real grooming.00:45:36.000 --> 00:45:37.000Stuart Winchester: Mmhm.00:45:43.000 --> 00:45:56.000Pete Meyer: people just abandoned the back… the back hills. They just went… they left that. They left that area, and they went to Salt Peak. And that's really why it all closed, is people just stopped going back there. It just wasn't as good. So…00:45:45.000 --> 00:45:46.000Stuart Winchester: Or did they?00:45:56.000 --> 00:46:00.000Pete Meyer: I often think maybe it just is better to be a memory.00:46:00.000 --> 00:46:05.000Pete Meyer: But but who knows? You know, down the road it could be what it could be.00:46:04.000 --> 00:46:16.000Stuart Winchester: Yeah, I think between opening the backcountry and that, uh, the Green Mountain expansion, I think you excited some folks. Alright, that, that's, uh, that's, that's all really cool. I appreciate you taking me inside that. Let's talk passes now, and I'm.00:46:16.000 --> 00:46:19.000Stuart Winchester: the screen share here. So, uh…00:46:19.000 --> 00:46:36.000Stuart Winchester: Cabrefe joined IndyPass as an inaugural member in 2019, and has been on that pass every season since, for the 2026-27 season. Cabrefe has, and I'm just laying this out for the listeners, uh, Cabrefe has departed the IndyPass and has joined.00:46:36.000 --> 00:46:51.000Stuart Winchester: The full icon pass, uh, on their two day tier, which is only on the full icon pass, not on the icon base, there's no access, and there's also holiday blackout, so the only mountains that are holiday blacked out on the full icon are the, the two day mountains, of which.00:46:51.000 --> 00:46:55.000Stuart Winchester: Cabaret is now one. So, so talk us through.00:46:55.000 --> 00:47:03.000Stuart Winchester: your experience with IndiePass and the decision, ultimately, to leave that partnership and to join up with ICON.00:47:04.000 --> 00:47:09.000Pete Meyer: Yeah, sure, Stu, we have a feeling this might be a topic of conversation today, so…00:47:07.000 --> 00:47:08.000Stuart Winchester: Yeah.00:47:09.000 --> 00:47:11.000Pete Meyer: So we.00:47:10.000 --> 00:47:11.000Stuart Winchester: Okay.00:47:11.000 --> 00:47:22.000Pete Meyer: There's a lot of layers to this answer, and this decision was not made quickly or lightly, and a lot of analysis and discussion went into it.00:47:22.000 --> 00:47:37.000Pete Meyer: To be quite honest, we were… we've been frustrated with the IndyPass a little bit for a couple years, and we kind of… we kind of laid out a bunch of, um, the pros and cons list, and the cons list was a lot longer than the pros, and so we… we ultimately kind of came to this decision to exit, and um…00:47:37.000 --> 00:47:53.000Pete Meyer: We're going to talk about — I'll talk about a couple of those reasons now. But before I do, I think it's important to provide some history and some context with Cadbury and IndyPass. So as you mentioned, Indy launched in 2019. We were an early adopter. We had some great conversations with Doug Fish that summer.00:47:39.000 --> 00:47:41.000Stuart Winchester: Mmhm.00:47:45.000 --> 00:47:46.000Stuart Winchester: Mmhm.00:47:53.000 --> 00:48:10.000Pete Meyer: Doug worked really hard to get this pass going. We really enjoyed our conversations. He kind of could answer the questions that nobody could answer. He knew things that nobody else knew. And I still remember to this day, I'm like, Doug, how do you know all this? And he's like in his raspy voice.00:48:10.000 --> 00:48:21.000Pete Meyer: I just know, you know, so it's like, it was kind of cool. So we had confidence that, uh, that he could implement this pass and make it successful, um, because he knew what it took. So we…00:48:19.000 --> 00:48:26.000Stuart Winchester: I'm sorry to interrupt. I may have been the first ever Cabaret Redemption on the Indie Pass since November 2019.00:48:22.000 --> 00:48:25.000Pete Meyer: You know what? That's this.00:48:25.000 --> 00:48:30.000Pete Meyer: It wasn't, it was December 5th, 2019.00:48:29.000 --> 00:48:31.000Stuart Winchester: Okay. It…00:48:30.000 --> 00:48:39.000Pete Meyer: So, I was gonna get into that in a little bit, but now I'll hit on that. So then, um, in digging through all these redemptions, which I was gonna get into.00:48:31.000 --> 00:48:34.000Stuart Winchester: Yeah, yeah, okay, go ahead.00:48:37.000 --> 00:48:40.000Stuart Winchester: Yeah. Sorry, I spoiled it.00:48:39.000 --> 00:48:56.000Pete Meyer: And pouring this data, I was like, Stuart Winchester, you were redemption number one for us. I don't know if you knew that. And I remember it to this day because I never heard your name. I never heard of your podcast. I don't even know if you had it going then.00:48:41.000 --> 00:48:42.000Stuart Winchester: Yep.00:48:47.000 --> 00:48:49.000Stuart Winchester: Wow, that's cool.00:48:52.000 --> 00:48:53.000Stuart Winchester: Yah.00:48:55.000 --> 00:48:59.000Stuart Winchester: It launched, uh, that October, so it was brand new. Mm-hmm.00:48:57.000 --> 00:48:59.000Pete Meyer: That October? Okay.00:48:59.000 --> 00:49:14.000Pete Meyer: So the… our… my office is right behind the ticket window, and the ticket teller… our office… the ticket manager wasn't in there, so the ticket teller came and got me when he came to the window. I have this, uh, IndiePass, I don't know what to do with it. So I was showing her how to…00:49:03.000 --> 00:49:04.000Stuart Winchester: Yeah.00:49:08.000 --> 00:49:09.000Stuart Winchester: Yeah.00:49:14.000 --> 00:49:18.000Pete Meyer: redeem it in in Brooklyn.00:49:18.000 --> 00:49:43.000Pete Meyer: New York pops up. Oh, I got to talk to this guy. I go, you mean that you drove all the way here just to ski at Cabra Faith in Brooklyn, New York? And you're like, yeah, I did. And I thought, I'm like, this pass is awesome, right? It's great, guys. But then we talked a little bit more and you said you had family in the area and we're in the area for a while. So I was really high for a long time on the UniPass because of that. But I didn't know it was you until I was digging through the data. I'm like, oh, that's.00:49:19.000 --> 00:49:20.000Stuart Winchester: Right.00:49:34.000 --> 00:49:36.000Stuart Winchester: Yeah.00:49:36.000 --> 00:49:37.000Stuart Winchester: Mm-hmm.00:49:39.000 --> 00:49:40.000Stuart Winchester: Yeah, so.00:49:42.000 --> 00:49:44.000Stuart Winchester: Oh, that's cool.00:49:43.000 --> 00:49:58.000Pete Meyer: That's that's so. So anyways, anyways, we'll where was I? So okay, so then we were the first as part of that. Then we were the 1st ski resort in the Lower Peninsula to to commit to the to Indy Pass, and I'm not sure about.00:49:44.000 --> 00:49:46.000Stuart Winchester: Love that.00:49:59.000 --> 00:50:01.000Pete Meyer: Um, the UP, uh.00:50:01.000 --> 00:50:16.000Pete Meyer: But the only one in the Lower Peninsula. And so we knew at that time, well, this isn't going to do anything unless we get a couple more ski resorts to join. So we had reached out to a few. And Pete Bigford was interested. And he was the CEO and president of Shanty Creek at the time.00:50:16.000 --> 00:50:30.000Pete Meyer: And Pete had said, yeah, we'll do it, but we need a couple of downstate resorts to join as well. So then we reached out to Jamie at Swiss Valley, she said yes, and Doug at Cannonsburg, and he said yes. So that first year, we had four.00:50:30.000 --> 00:50:33.000Pete Meyer: Um, resorts on the Indy Pass. And…00:50:33.000 --> 00:50:45.000Pete Meyer: During that time he that 1st year he charged resorts a thousand dollars to get in. So we we had conversations. We're like, well, let's let's try it. The worst we can do is be out a thousand dollars right? So we had these.00:50:45.000 --> 00:51:00.000Pete Meyer: 4 ski areas in, and we did… I think we did 44 redemptions that first year. It was… it was virtually nothing. I don't even think it covered the… the $1,000. It might have come… but… but we liked the concept, it was neat, and the word got out, and then… and then Crystal Mountain joined, um, the next year.00:50:52.000 --> 00:50:53.000Stuart Winchester: Oh, wow. Okay.00:51:00.000 --> 00:51:06.000Pete Meyer: Uh, and then, so we kind of hit a critical mass there, and then it was a really good pass, um.00:51:06.000 --> 00:51:16.000Pete Meyer: for a long time, for a while, for several years. And one thing that Doug had said, and during that first year, I think in 2019, they had about 50.00:51:16.000 --> 00:51:32.000Pete Meyer: ski resorts on the pass, if I remember. And he said, I really hope to get it to 80 to maybe 100 passes. Um, and you as an early adopter, um, Cabaret will have say who gets in, in, in your particular region, because I really want to keep it, do just a couple ski resorts per region.00:51:32.000 --> 00:51:37.000Pete Meyer: not to not to oversaturate the market. Like, yeah, great. This sounds sounds really good.00:51:37.000 --> 00:51:40.000Pete Meyer: So then as we go on, um…00:51:40.000 --> 00:51:50.000Pete Meyer: he sells the pass to, uh, Entebani and Eric. Um, and great for Doug, we're happy for Doug, he worked really hard to make that pass, good for him for selling it. Um, can't fault him.00:51:50.000 --> 00:52:05.000Pete Meyer: Um, and then we like to say, like, Eric, Eric took the pass and put it on steroids. You know, it's just, he, he's, he's done a wonderful job with it. You know, he's obviously very, very intelligent, very successful, running three different businesses, um, um, and doing well at all of them.00:51:56.000 --> 00:51:57.000Stuart Winchester: Okay.00:52:05.000 --> 00:52:09.000Pete Meyer: But he's blown it up. He just had a different mission.00:52:09.000 --> 00:52:13.000Pete Meyer: than than Doug had. Right? So what did that evolve into?00:52:12.000 --> 00:52:14.000Stuart Winchester: Blowing it up, you mean making bigger, right?00:52:14.000 --> 00:52:22.000Pete Meyer: Yeah, making it bigger. Like, Doug was gonna keep it small and couple to each region, and we were gonna have an input on, you know.00:52:14.000 --> 00:52:15.000Stuart Winchester: Yeah.00:52:16.000 --> 00:52:17.000Stuart Winchester: Mmhm.00:52:23.000 --> 00:52:35.000Pete Meyer: to try to prevent it from being oversaturated. So, I know the Midwest has a lot of ski areas on the pass, but, like, our world is Michigan and our, more specifically, northern Michigan.00:52:26.000 --> 00:52:27.000Stuart Winchester: Yep.00:52:35.000 --> 00:52:36.000Stuart Winchester: Okay.00:52:35.000 --> 00:52:38.000Pete Meyer: So it got down to where we had 6.00:52:38.000 --> 00:52:56.000Pete Meyer: um, ski resorts within a 60-mile radius in northern Michigan, right? So if you drop a pin, you can drive within, within 60 miles, you can get to six resorts on it. Um, that density just became too much for us, because that's 12 visits, right? If a skier buys an Andy Pass, they can ski 12 times, two at each place. It's great for them, they get a lot of.00:52:42.000 --> 00:52:43.000Stuart Winchester: Yeah.00:52:57.000 --> 00:53:12.000Pete Meyer: Um, the problem is, is what we're seeing, and we're watching the numbers every year, um, and it was easy to do because there's not a ton of redemptions, but how many of those people were former Passovers, right? And that percentage kept rising every year.00:53:11.000 --> 00:53:12.000Stuart Winchester: Mmm.00:53:12.000 --> 00:53:25.000Pete Meyer: So what it became and evolved into is just a direct competitor of our own season pass product. And that's ultimately reason number one why we — it just oversaturated.00:53:23.000 --> 00:53:25.000Stuart Winchester: Yeah. Okay.00:53:25.000 --> 00:53:26.000Pete Meyer: And.00:53:25.000 --> 00:53:27.000Stuart Winchester: So, go ahead.00:53:26.000 --> 00:53:28.000Pete Meyer: And, you know, so…00:53:28.000 --> 00:53:34.000Pete Meyer: I and I think the the Indy Pass really for a lot of ski resorts.00:53:34.000 --> 00:53:51.000Pete Meyer: doesn't move the needle a ton, um, financially. Uh, for… for us, it really didn't, and I felt like we were… did a reasonable number of redemptions, so we could… we could take it… take it or leave it. It doesn't have a big impact. It affects the customer more. Like, that decision was hard, the person who bought it in the past.00:53:51.000 --> 00:53:56.000Pete Meyer: Um, but I think Eric's a stand-up guy. He'll let anybody who…00:53:56.000 --> 00:54:07.000Pete Meyer: who bought an E-Pass, and their favorite resort is not on that, they'll give a refund to anybody who wants one. So the Cabaret listeners know that, and I think that's nice of him to do. Also, for those.00:54:01.000 --> 00:54:02.000Stuart Winchester: Yeah, thank you.00:54:07.000 --> 00:54:19.000Pete Meyer: um, Cabaret, uh, listeners who bought an Indy add-on. He'll honor that for this year, from what I understand. So, it's a couple of really good things that he's doing there, so we're thankful, thankful for that. But, um.00:54:19.000 --> 00:54:28.000Pete Meyer: through conversations, and we just decided it was time to get out. So that's reason number one. I got a couple more reasons if you've got time.00:54:25.000 --> 00:54:26.000Stuart Winchester: Yeah, thank you.00:54:26.000 --> 00:54:41.000Stuart Winchester: Well, let's linger on that for a second. I mean, for me, it just comes down to good old-fashioned free market competition, right? Where there's another pass available that is looking for smaller mountains like Caber Fay. It also signed mountains like Buck Hill and.00:54:41.000 --> 00:54:58.000Stuart Winchester: Uh, and uh… Wild Mountain over in Minnesota, just small areas near populations that are popular. I saw you catching some heat in comments to me, you know, on my platforms and social media, because you go from the Indy Pass, which maxed out at $419.00:54:58.000 --> 00:55:16.000Stuart Winchester: to the full Icon, which is $1,449 right now, and I know you can upgrade and buy a discounted Icon session pass, but I don't want to overstate it. What's the reaction been like from your pass holders, and how have you handled that?00:55:16.000 --> 00:55:24.000Stuart Winchester: The fact that you're no longer available on the cheap discounted pass, multi-mountain pass, but you are available on the very expensive one.00:55:24.000 --> 00:55:27.000Pete Meyer: Great question, great question, because we've been getting…00:55:27.000 --> 00:55:42.000Pete Meyer: Uh, we've been getting both, uh, good and, and bad feedback from it. So, what, what it comes down to is the, is the decision to, to, uh, leave Indy and, and join OCCON. Those, those decisions were, were mutually exclusive. Like, like, we had made the decision to.00:55:42.000 --> 00:55:43.000Stuart Winchester: Mmhm.00:55:42.000 --> 00:55:52.000Pete Meyer: to leave Indy, um, before we even started to Icon. And we had a lot of conversations of, hey, let's just… let's just be… let's just be independent and not on any… any, uh…00:55:52.000 --> 00:56:08.000Pete Meyer: Multi resort pass, you know, there's a lot of really successful and really nice ski resorts that have that model, like Perfect North Slopes, Cascade in Wisconsin. We always go out and ski somewhere every spring and I went out to the Tahoe area this year and skied at Mount Rose, you know, that place is.00:55:58.000 --> 00:55:59.000Stuart Winchester: Yeah. Okay.00:56:01.000 --> 00:56:03.000Stuart Winchester: Mmhm.00:56:08.000 --> 00:56:09.000Stuart Winchester: Yeah.00:56:08.000 --> 00:56:18.000Pete Meyer: that place is phenomenal. They're not on any, any, um, any pants. And, um, it was neat to ski there, and just see they had a similar vibe and feel that, um, Cabaret had, right?00:56:10.000 --> 00:56:11.000Stuart Winchester: Yeah. Okay.00:56:11.000 --> 00:56:13.000Stuart Winchester: Right. That's right.00:56:17.000 --> 00:56:18.000Stuart Winchester: Yeah.00:56:18.000 --> 00:56:23.000Pete Meyer: So quite a bit more, quite a bit more. Yeah, yeah.00:56:18.000 --> 00:56:21.000Stuart Winchester: Just a little more elevation.00:56:21.000 --> 00:56:24.000Stuart Winchester: They're at, like, 9,000 feet.00:56:23.000 --> 00:56:27.000Pete Meyer: Absolutely, but it was great terrain. So.00:56:24.000 --> 00:56:25.000Stuart Winchester: Yeah.00:56:25.000 --> 00:56:26.000Stuart Winchester: Yeah.00:56:27.000 --> 00:56:29.000Pete Meyer: After we left the Indy Pass.00:56:29.000 --> 00:56:31.000Pete Meyer: Then we, um…00:56:31.000 --> 00:56:46.000Pete Meyer: Started talking to the folks at ICON, and I want to give a shout out to Aaron Keene and Caitlin Windauer, those girls are really sharp and would answer all the questions. It kind of reminded me of the early DuckFish days where they were all knowing and knew a lot of answers to everything.00:56:46.000 --> 00:56:53.000Pete Meyer: We talked to them for a long time. We weren't in any rush to make a decision to go down this road.00:56:52.000 --> 00:56:54.000Stuart Winchester: Mmhm.00:56:53.000 --> 00:56:57.000Pete Meyer: And you know what ultimately decided for us is.00:56:57.000 --> 00:57:10.000Pete Meyer: We want to do what's best for our core customer, and our core customer is our season pass holder, okay? And this IndyPass or this IconPass brought on this reciprocal benefit of a three-day.00:57:10.000 --> 00:57:27.000Pete Meyer: 3 day session pass you can get for 50% off. Right? And that adds a lot of value. To our pass holders. And so we've been hit as much as the negativity that you've seen online for leaving any pass, we've been getting messages from our pass holders saying, hey, thank you for this benefit. This is great.00:57:12.000 --> 00:57:13.000Stuart Winchester: It's.00:57:13.000 --> 00:57:15.000Stuart Winchester: Oh, three day. Yeah. Okay.00:57:18.000 --> 00:57:19.000Stuart Winchester: Mmhm.00:57:27.000 --> 00:57:43.000Pete Meyer: I'm gonna use it. I'm gonna take a trip. And then we've known we've gone out west together and 3 days of skiing is plenty. Like we like to ski bell to bell and it's you're by that 3rd day you're waking up and you're like you can't even move your legs for you know we're so so we think it's a nice.00:57:29.000 --> 00:57:31.000Stuart Winchester: Mmhm.00:57:37.000 --> 00:57:38.000Stuart Winchester: Okay, yeah.00:57:40.000 --> 00:57:41.000Stuart Winchester: Okay.00:57:43.000 --> 00:57:55.000Pete Meyer: Uh, you can ski locally here, you can head up in, um, hit up, hit up both Boyne Mountain and Boyne Highlands, or drive over to, uh, Blue Mountain, Ontario, so you don't have to get in a plane. So it's.00:57:55.000 --> 00:58:11.000Pete Meyer: Uh, of our pass holders. Cause we know, we know, Stuart, that nobody's going to buy a full icon pass for two days at Cabaret. We, we know that that wasn't even the, like Pete said, we're, we do like our independence and, and.00:57:57.000 --> 00:57:59.000Stuart Winchester: Yeah, yeah, yeah.00:58:03.000 --> 00:58:04.000Stuart Winchester: Right.00:58:04.000 --> 00:58:06.000Stuart Winchester: Yeah.00:58:11.000 --> 00:58:25.000Pete Meyer: And we like to create these partnerships that are good for our core customers. The people that commit to us, we're going to give you the best we can. And so, you know, that that three day session pass is just it's it's.00:58:25.000 --> 00:58:29.000Pete Meyer: It's a it's a great benefit for our core customers.00:58:29.000 --> 00:58:47.000Stuart Winchester: Yeah, it's like you take a trip to Steamboat, or Palisades Tahoe, or a lot of the mountains that are on that. So, you know, it all makes sense, and I like the, you know, Boyne, Cabaret, sort of on one team, and then you have Nubs, and Crystal, and Treetops, and Shani on the other. I think that's good for skiers, it's good for.00:58:47.000 --> 00:59:03.000Stuart Winchester: Uh, two more, two more things I wanna talk about and then we'll get out of here. Uh, I, I really wanna talk about your season pass. $299 unlimited. I think it was even a little cheaper for early birds, but that's what it is right now. Uh, 219 for weekday, 129 for Sunday. That, that's an awesome, awesome deal.00:59:03.000 --> 00:59:18.000Stuart Winchester: by any measure. I noticed you no longer have the Saturday-Sunday pass, and I think it's been a couple years, and it also… Saturday lift tickets are more than Sunday, so it seems as though, from my point of view, you're really trying to manage the experience on Saturday. So, talk about your season pass suite.00:59:18.000 --> 00:59:27.000Stuart Winchester: And how that relates to your mountain management as far as making sure when people show up, they have a good experience.00:59:27.000 --> 00:59:42.000Pete Meyer: No, you're exactly right. You hit the nail on the head right there. We're trying to preserve the Saturday experience. That's the day everybody wants to ski. So if you're going to be on a pass and ski at Calgary on a pass, you got to have the seven-day week pass.00:59:42.000 --> 01:00:00.000Pete Meyer: And we wanted to protect that experience and not get overcrowded, not get overrun, and that's one of the main reasons that we got rid of the weekend pass. The weekend pass, we roll out, it was a $99 weekend pass in 2007 when we launched that, and that thing went all the way till.01:00:01.000 --> 01:00:14.000Pete Meyer: I think 2000 or 2001, we had that, so we had that for a long time, and that brought a lot of skiers here and exposed us as we continued to get better, and they saw the resort that we had, and all the work that Tim was doing on the hill.01:00:14.000 --> 01:00:21.000Pete Meyer: And then that just evolved into trying to manage the volume levels on Saturdays.01:00:21.000 --> 01:00:38.000Stuart Winchester: Yeah, it's a, it's, it's a great deal. And, uh, you know, even, even as it's risen past 99, I mean, you know, 299, there's, there's a lot of resorts in the West that are charging more than that for a day this year. Beaver Creek's topping out at 392. So I love it. Okay. The last thing I want to.01:00:38.000 --> 01:00:48.000Stuart Winchester: This one's a little personal, and I know I talked to you about this, uh, it was about 4 years ago, Tim or Pete, I forget, it was maybe both of you I was talking to. So I want to talk about this Trail Starkey.01:00:48.000 --> 01:01:03.000Stuart Winchester: Uh, I knew Dick Starkey. I'm friends with his daughter Crystal from way back. We went to school together. Uh, and, and I met him and I, I was always just remember being very impressed by him. He had a really good presence. Uh, he was, he was very fit and active and, and did a lot of things.01:01:03.000 --> 01:01:09.000Stuart Winchester: Um, I didn't know him super well, but I met him a few times, and… and I… I just want to talk about, you know, he passed.01:01:09.000 --> 01:01:25.000Stuart Winchester: Four or five years ago now, and I noticed this trail and, and I said, oh, is that, is that named after Dick? And, and you said it was. So, uh, can, can you talk about the Starkey trail? Talk about Dick Starkey and, and, uh, his legacy at Cabre Fay and, and, and why it was fitting to name a.01:01:27.000 --> 01:01:34.000Pete Meyer: Yeah, Dick was a volunteer patroller at SP, patroller at Caber Fay for…01:01:34.000 --> 01:01:42.000Pete Meyer: I think… I… I think as long as… as my dad was around, you know, uh, Dick was there, and so, you know.01:01:39.000 --> 01:01:40.000Stuart Winchester: Mmhm.01:01:42.000 --> 01:01:52.000Pete Meyer: 40… however many years, 40… 40-some years, he was a patroller at Cabaret, and uh… you know, just had a big presence, you know, you knew him.01:01:52.000 --> 01:01:53.000Stuart Winchester: Mmhm.01:01:52.000 --> 01:02:01.000Pete Meyer: Played football at Ferris. Great stories about that. He was a captain and so he's tough.01:01:54.000 --> 01:01:55.000Stuart Winchester: Yeah. Okay.01:02:01.000 --> 01:02:02.000Pete Meyer: And.01:02:02.000 --> 01:02:17.000Pete Meyer: just a… just a great guy, great patroller, great mentor, um, a ton… lots and lots of stories about Dick Starkey for another day, but, uh, just somebody that we wanted to honor, and, um, so, you know, we made that change.01:02:17.000 --> 01:02:21.000Stuart Winchester: And why this trail? Why this, uh, why did you choose this one?01:02:24.000 --> 01:02:35.000Pete Meyer: you know, that… I don't… I don't know why we picked that one. We just… we… we… I think we… the, um… the previous name was an old, you know, an older name that… that… that honored a…01:02:35.000 --> 01:02:47.000Pete Meyer: an older ski instructor, but I think we thought, you know, maybe… maybe it was time for a change there. Some… maybe just something a little more relevant to… someone more relevant to…01:02:41.000 --> 01:02:43.000Stuart Winchester: Mmhm.01:02:47.000 --> 01:02:52.000Pete Meyer: You know, this this last, you know, 40 years of caprophage tradition.01:02:51.000 --> 01:02:57.000Stuart Winchester: Yeah. And, and I believe, I believe Crystal still, uh, volunteer patrols there as well, right? Yeah.01:02:56.000 --> 01:02:59.000Pete Meyer: Yes. Yes, she is.01:02:57.000 --> 01:03:03.000Stuart Winchester: Yeah, that's great. I haven't talked to her in a minute, but hi, Crystal. Hope you're doing great. Pete.01:03:03.000 --> 01:03:05.000Pete Meyer: No, no, not about the trail.01:03:04.000 --> 01:03:22.000Stuart Winchester: Okay, okay, all right. Well, hey, listen, guys, I really appreciate catching up with you. There's so much always going on at Cabaret, and we were long overdue, so let's do it again soon, and I gotta get up there and ski that East Peak lift, because I haven't been in a minute, so I really appreciate that, and I'll talk to you guys soon, and thanks so much.01:03:22.000 --> 01:03:25.000Pete Meyer: Thanks, Stuart. Thanks a lot, Stu. Appreciate it.01:03:24.000 --> 01:03:26.000Stuart Winchester: All right, talk soon.01:03:26.000 --> 01:03:28.000Stuart Winchester: All right, let me just…01:03:30.000 --> 01:03:43.000Stuart Winchester: Okay, that was Tim and Pete Meyer of Cabaret. I love Cabaret. It was my pseudo home mountain when I lived in Michigan. It was just 90 minutes down the road, so I never had a season pass there.01:03:43.000 --> 01:03:51.000Stuart Winchester: but I would go there a lot. I mean, and this was, you know, lift tickets were $20 or something back then, so it didn't really matter, and they had a lot of specials. So, I want to…01:03:51.000 --> 01:03:57.000Stuart Winchester: wrap up today, I want to talk about lift tickets a little bit, because there's some lift ticket deals going on.01:03:57.000 --> 01:03:59.000Stuart Winchester: And…01:03:59.000 --> 01:04:14.000Stuart Winchester: I'll tell you about the deals first, and then I'll, I'll tell you what I make of them as a, as a theme. So we're gonna focus on Colorado for a moment. So Arapahoe Basin, to celebrate its 80th anniversary, is doing $80 lift tickets every Wednesday.01:04:14.000 --> 01:04:29.000Stuart Winchester: from late December through April, except for December 30th, which is holiday week, of course. Uh, they are $50 on Wednesdays outside of those windows, so early season at A-Basin, and then late season, and of course, uh, the mountain typically goes until June.01:04:29.000 --> 01:04:35.000Stuart Winchester: $80 lift ticket today, based in on their anniversary weekend, Saturday and Sunday, December 5th and 6th.01:04:35.000 --> 01:04:45.000Stuart Winchester: Also, anyone born in 1946, making you 80 years old, skis free all winter. Uh, A-Basin has a lot of ways to get in cheap. They have 3-day packs.01:04:45.000 --> 01:05:00.000Stuart Winchester: With no blackouts, any day, use any 3 days for $249. They have midweek packs, 5 days for $319. Midweek season pass is $539, and a full is $699, and of course, A-Basin is unlimited on both the Icon and the Icon.01:05:00.000 --> 01:05:03.000Stuart Winchester: Uh, base pass, and I wanna see…01:05:03.000 --> 01:05:08.000Stuart Winchester: Okay, they did get rid of the fall pass. I had…01:05:09.000 --> 01:05:21.000Stuart Winchester: I had emailed, because… because A-Basin used to have this great pass for, like, 250 bucks. It was from opening day until Christmas, but they did get rid of it. Uh, and… and they… Shayna from A-Basin emailed, and she told me.01:05:21.000 --> 01:05:37.000Stuart Winchester: Uh, for background, that was a very small audience for, for us who were interested in the Fall Pass pack. So, uh, so thank you, Shayna, for getting back to me so quickly, and I'd sent that right before the podcast started. So, so A-Basin deals on Wednesdays, you know, put that down in your.01:05:37.000 --> 01:05:55.000Stuart Winchester: List if you, if you wanna actually day ski and maybe you have an epic pass, but you wanna, you miss a basin. Uh, and then Thursdays Copper Mountain is again doing $99 Thursdays. They're play for every Thursdays and a portion of that goes to a good cause. They're doing that every Thursday from January 7th to April 8th.01:05:55.000 --> 01:06:04.000Stuart Winchester: Including the holiday week in February, I don't know if that's a mistake, but grab it while you can, because I don't think they can take it back once you buy it. Uh, and then.01:06:04.000 --> 01:06:05.000Stuart Winchester: $99 a copper.01:06:05.000 --> 01:06:19.000Stuart Winchester: starting Monday, April 12th, which is pretty awesome. So, if you wanted to do a little day ski, and, you know, right now you can still buy tickets and everything, or still buy passes, because we're recording this on September 17th.01:06:19.000 --> 01:06:30.000Stuart Winchester: But if you're listening in the future, you could do a Wednesday $80 a day basin, a Thursday $99 at Copper Mountain. It's not a bad couple days in Summit County for a pretty reasonable price, given.01:06:30.000 --> 01:06:44.000Stuart Winchester: prices in 2026 for lift tickets at most mountains. Uh, down the road, Aspen, for its 80th anniversary, is doing $80 lift tickets Saturday and Sunday, December 12th and 13th. They also offered…01:06:44.000 --> 01:07:01.000Stuart Winchester: Uh, tickets for $3 and 75 cents for Monday, December 14th. But those are sold out and they, I'm pretty much sure they sold out instantly. And it's funny ‘cause they didn't even market it at first. And, and Aspen folks tell me they just blew off the shelves. So that is for Aspen's 80th anniversary.01:07:01.000 --> 01:07:17.000Stuart Winchester: Same year as, uh, a basin is celebrating right now. And of course, some of the little guys around there, you know, ski Cooper hasn't announced their lift ticket prices yet. And I know it's small, but it's still, it's, it's a place you can go. It's high. There's no snow making. It's all natural snow.01:07:17.000 --> 01:07:22.000Stuart Winchester: $49 midweek tickets at Ski Cooper last year, maxed out at $99 on weekends.01:07:22.000 --> 01:07:30.000Stuart Winchester: Down the road, if you're on your way to Aspen, Sunlight, which has 1,750 feet of vertical drop.01:07:30.000 --> 01:07:46.000Stuart Winchester: And two brand new lifts. Well, one was from a base and used, but it was only 20 years old. So they put in two brand new lifts last year. Big vertical. Uh, their lift tickets max out at $109. Midweek, they're $74 to $94. It's a fun little area. It gives you Colorado.01:07:46.000 --> 01:07:53.000Stuart Winchester: with a little bit more of a… a throwback Colorado, old Colorado feel. So, so the question here is.01:07:53.000 --> 01:07:57.000Stuart Winchester: Are we starting to see a rationalization?01:07:57.000 --> 01:07:58.000Stuart Winchester: In the lift ticket market.01:07:58.000 --> 01:08:04.000Stuart Winchester: Are we starting to see ski areas value the skier that.01:08:04.000 --> 01:08:19.000Stuart Winchester: maybe has an Icon Pass, but wants to ski another mountain for a day? Or I guess more in this case, since Copper and A-Basin are both Epic Pass mountains, are we seeing them take advantage of the fact that right now, if you look at prices for.01:08:19.000 --> 01:08:27.000Stuart Winchester: Breckenridge, it's $153 to ski on Friday, November 6th. Who knows what they'll have open? Probably not a lot.01:08:27.000 --> 01:08:43.000Stuart Winchester: Uh, it's 180 that day. Breckenridge goes over 300 for peak days. Uh, and on Monday, April 19th, as, as copper has dropped to 99, Breck right now is set to have a $179 walkup price for Monday, April 19th. So.01:08:43.000 --> 01:08:49.000Stuart Winchester: I think you're seeing some smart reactions from some of the…01:08:49.000 --> 01:08:55.000Stuart Winchester: larger players and showing there's still a competitive market in Colorado. The question is…01:08:55.000 --> 01:09:07.000Stuart Winchester: will Vail follow? In their earnings call, one of their earnings calls recently, uh, Rob Katz, or their end-of-year earnings, their CEO, Rob Katz, said that Lyft ticket sales had softened considerably.01:09:07.000 --> 01:09:14.000Stuart Winchester: To absolutely no one's surprise, uh, because of the price of lift tickets. So, Ken Vale…01:09:15.000 --> 01:09:27.000Stuart Winchester: find a way in the softer seasons to start to compete, because it's clear that their direct compe

The Storm Skiing Journal and Podcast is going to cover Midwestern skiing whether you like it or not. Don't worry, Colorad-Bro, it's your turn tomorrow.Welcome to the Storm's short-form, news-focused podcast. Don't worry, I will still write newsletters too. To browse a (robot-generated) podcast transcript, click the “transcript” button above - click on any block of text and the audio will jump to that point in the conversation. Paid subscribers can leave a comment in the article below, or by joining The Storm's chat (also below). I'll respond to some comments in the next episode, which is scheduled for Tuesday, Sept. 15.The Zoom transcript (click “transcript” above for the Substack transcript, which will zoom to any point in the video when you click on the associated text block; timestamps below DO NOT MATCH THE VIDEO)Stuart Winchester: Welcome to the Storm! I'm your host, Stuart Winchester. It is Monday, September 14th, 2026. Welcome to week two of the New Look Storm Skiing Podcast. If you missed last week, I am still doing the longer form pod.00:15:53.000 --> 00:16:08.000Stuart Winchester: But I'm cutting way back on the frequency of those. Instead, I am doing a shorter, news-focused pod that I release more often, and whenever possible, that I release the same day that I record it.00:16:08.000 --> 00:16:11.000Stuart Winchester: And the reason that I'm doing that is because…00:16:11.000 --> 00:16:19.000Stuart Winchester: the world has changed a lot since 2019, when I launched the Storm Skiing podcast, and when I launched it, there really wasn't anything quite like…00:16:19.000 --> 00:16:26.000Stuart Winchester: what I was doing with the long-form audio stories of a ski area's background.00:16:27.000 --> 00:16:29.000Stuart Winchester: I've done a couple hundred episodes at this point.00:16:29.000 --> 00:16:31.000Stuart Winchester: I feel like…00:16:31.000 --> 00:16:47.000Stuart Winchester: They're evergreen. But what they don't allow me to do is to really talk about what's happening in a ski area right now. Uh Especially when there's a lot of things happening and there's a lot of pieces and parts shuffling around as there is right now in the Midwest.00:16:47.000 --> 00:16:51.000Stuart Winchester: with multi-mountain passes. So, what I'm doing…00:16:51.000 --> 00:17:06.000Stuart Winchester: is I'm trying out a little bit of a new format today. The format… we're gonna experiment, we're gonna play around with it. Sometimes there'll be a guest off the top, sometimes I'll have a take off the top, uh, sometimes I'll have a guest on for a longer period, and that's gonna be the case today.00:17:06.000 --> 00:17:22.000Stuart Winchester: Because right now there is so much happening in the Midwest with multi mountain passes and different mountains leaving and joining is completely changing the landscape there. So I want to bring in someone to talk to us at length about that. We'll do a couple other fun things as well.00:17:22.000 --> 00:17:24.000Stuart Winchester: Let's bring…00:17:25.000 --> 00:17:27.000Stuart Winchester: I'm in now.00:17:32.000 --> 00:17:35.000Stuart Winchester: And there he is. Can you hear me, Matthew?00:17:32.000 --> 00:17:34.000Matthew Zabransky: Hey, how's it going, Stuart?00:17:34.000 --> 00:17:36.000Matthew Zabransky: I can.00:17:35.000 --> 00:17:41.000Stuart Winchester: Oh, I can't hear you. All right. This is a flub, and this is why I haven't heard her.00:17:40.000 --> 00:17:41.000Matthew Zabransky: Thank you.00:17:42.000 --> 00:17:45.000Stuart Winchester: Because I am not that smart.00:17:46.000 --> 00:17:49.000Stuart Winchester: Okay, you there?00:17:48.000 --> 00:17:50.000Matthew Zabransky: Can you hear me?00:17:49.000 --> 00:17:52.000Stuart Winchester: Oh, yes, I can. Look at that.00:17:50.000 --> 00:17:54.000Matthew Zabransky: Okay, perfect.00:17:52.000 --> 00:18:07.000Stuart Winchester: The technology known as headphones. Matthew, this is why you're the production guy, and I generally stick to writing, because I'm an idiot. Alright, I want to introduce today the founder of MidwestSkiers.com.00:18:07.000 --> 00:18:13.000Stuart Winchester: He founded that in 2018, and in 2020, founded MWS Productions.00:18:13.000 --> 00:18:29.000Stuart Winchester: He is making all the Midwest content that I was dying for in the 1990s when I was a teenager living and skiing in Michigan, and the ski mags would completely ignore the region and maybe mention Boyne Mountain or Luton once per year, but he makes.00:18:19.000 --> 00:18:20.000Matthew Zabransky: Okay.00:18:29.000 --> 00:18:38.000Stuart Winchester: Top quality content. I link to it all the time in my stuff because no one else quite does it, as well as Matthew Zabranski. Matthew, welcome to The Storm. How you doing today?00:18:37.000 --> 00:18:56.000Matthew Zabransky: I am doing fantastic. Stuart, thank you, first of all, for the opportunity, but more importantly, for also repping the Midwest. I think it's such an important, obviously, region, and you have ties to it, I obviously have ties to it as well, so it's great that we're getting recognition, not only, obviously, in our region now, but on the national, even international scale, so…00:18:56.000 --> 00:19:00.000Matthew Zabransky: Thank you so much for doing that. I appreciate it. I'm excited to be here.00:18:59.000 --> 00:19:08.000Stuart Winchester: Yeah, I love covering the Midwest, Matthew, and I still make it a point to go back and take a Midwest trip every year, because there's…00:19:00.000 --> 00:19:01.000Matthew Zabransky: Thank you.00:19:08.000 --> 00:19:27.000Stuart Winchester: when I'm doing this podcast, there's nothing quite like making relationships, like showing up at, you know, a 200 vertical foothill in the boondocks in Minnesota. People are like, okay, I'll talk to this guy, even though, you know, I've never heard of him. So, but you are 100% Midwest-focused. I cover it where I can and whenever I can.00:19:20.000 --> 00:19:21.000Matthew Zabransky: Mm-hmm.00:19:25.000 --> 00:19:26.000Matthew Zabransky: Yeah.00:19:27.000 --> 00:19:37.000Stuart Winchester: There is so much happening in the Midwest that we could talk about. I really want to focus today on multi-mountain passes. So…00:19:32.000 --> 00:19:34.000Matthew Zabransky: Okay.00:19:36.000 --> 00:19:37.000Matthew Zabransky: Mm-hmm.00:19:37.000 --> 00:19:53.000Stuart Winchester: I'll start by, I'll just set this up and then I'll, and then I'll, I'll let you comment on it. So if you go back about 10 years, there was nothing in the Midwest on multi mountain passes. You know, Vale had started to add a few things to Epic Pass and B Brighton and Afton Alps and Wilmot and such.00:19:53.000 --> 00:20:03.000Stuart Winchester: But the real inflection point came in 2019, when IndiePass came along. 2018, Icon added a couple things. So, right now, I'll give you some stats.00:20:03.000 --> 00:20:09.000Stuart Winchester: Of the 124 ski areas that I have inventoried in the Midwest, that you might have a different count.00:20:08.000 --> 00:20:10.000Matthew Zabransky: Yeah.00:20:09.000 --> 00:20:15.000Stuart Winchester: They're 117 of those are public. 89 of those are public with aerial lifts.00:20:15.000 --> 00:20:28.000Stuart Winchester: 58 of those, although there's a couple that are just surface toes only, so 58 ski areas in the Midwest are now on a national multi-mountain ski pass. 10 on Epic.00:20:28.000 --> 00:20:32.000Stuart Winchester: 11 on Icon, 37 for Indy. So, so to start out with, Matthew.00:20:32.000 --> 00:20:34.000Stuart Winchester: How has…00:20:34.000 --> 00:20:47.000Stuart Winchester: the acceptance of the Midwest by multi-mountain national passes change the calculus for skiers as they're planning out their winter in the Midwest, compared to what it was for most of history up until just a few years ago?00:20:47.000 --> 00:21:02.000Matthew Zabransky: Yeah, it's changed dramatically. It's even going back a little bit further. I think the first initial, if you look at the statistics and you obviously know all this offhand, but back when you go back to Vail's acquisition of Wilmont, Afton.00:21:02.000 --> 00:21:19.000Matthew Zabransky: Brighton back in like 2012. I mean, that's really what started to to kick off this like idea of like. Maybe the Midwest has some legs in it, as far as like developing skiers, and then, you know, bringing them into a pass portfolio that could bring them out west. So that was the very early set, you know, early iteration of this. And then, obviously, as we went along, there wasn't.00:21:19.000 --> 00:21:37.000Matthew Zabransky: too many options outside of just the epic pass. But then, like you mentioned, Indie Pass came in, and I knew, and it's you know, as we dive into this, I do want to do a little disclosure here, and like Indie Pass was my very 1st client from a production side of things. So Doug and I, because I I saw the opportunity like there was an absolute gold mine here. I'm like.00:21:31.000 --> 00:21:32.000Stuart Winchester: Mmhm.00:21:32.000 --> 00:21:33.000Stuart Winchester: Mmhm.00:21:37.000 --> 00:21:55.000Matthew Zabransky: Because I got to travel around, that's why I started MidwestGears.com, because we were… we were traveling for my wife's job all over the Midwest, and every time we'd go to a new city, Columbus, Akron, I'd be a pass holder at one of these little ski areas, and I'd be like, holy crap, there's a lot of them here, no one's talking about them.00:21:55.000 --> 00:22:15.000Matthew Zabransky: But you know, once you start to realize there was this many, then you're then you're starting to think, okay, like, why isn't somebody coming in here and starting to develop a past that could actually stand on its own. And that's what we've seen the last, I would say, 5 to 10 years. Specifically, we've seen more people traveling around in the Midwest. You'll catch people at any stereo across the Midwest. That's not their home hill, and that's not how it used.00:22:15.000 --> 00:22:27.000Matthew Zabransky: you go ski or one little local place for the most part, you might do your weekend trip up to Boyne or something, but you would never catch people going to some of these really small places, you know, outside of just the local crew there, so it's been really cool to watch people.00:22:27.000 --> 00:22:45.000Matthew Zabransky: travel and discover, more importantly, the different areas, uh, throughout the Midwest. I think a lot of that had to do with IndyPass's push in the Midwest, because, as we're gonna talk about here in a second, it was an absolute auto-buy. Like, there was not even a question about it. From the day it started, when it was, you know, what was that, $99?00:22:45.000 --> 00:23:02.000Matthew Zabransky: up until even just the last year. It was like you almost just were gonna if you lived in the Midwest, and you like skiing, and you don't. You know you like traveling around checking out new things. There was no reason not to buy it. You'd be silly, basically not to, just because how much saturation there was in the Midwest, which I think is going to lead us into our next conversation a little bit here.00:23:02.000 --> 00:23:04.000Stuart Winchester: Yeah, so, so the…00:23:04.000 --> 00:23:15.000Stuart Winchester: Just being on the ground, before we get to the shuffling around, you know, I'd imagine you're pretty connected with a lot of pretty hardcore skiers, pretty frequent skiers.00:23:11.000 --> 00:23:13.000Matthew Zabransky: Yeah.00:23:15.000 --> 00:23:17.000Stuart Winchester: How much has…00:23:17.000 --> 00:23:24.000Stuart Winchester: that a… a season… a multi-mountain pass becomes something that the person in the Midwest just…00:23:24.000 --> 00:23:40.000Stuart Winchester: considers or, or automatically buys it as compared to several years ago where you might buy your local season pass, but, but you, you probably, like you said, you wouldn't go around. And when I lived in the Midwest, actually, I always appreciated how close the areas were, so I would just kind of bounce around a lot for.00:23:34.000 --> 00:23:36.000Matthew Zabransky: Mm-hmm.00:23:40.000 --> 00:23:46.000Stuart Winchester: for deal days or whatever, back when those were still a thing. But how automatic has it become?00:23:41.000 --> 00:23:42.000Matthew Zabransky: Yeah.00:23:46.000 --> 00:24:01.000Matthew Zabransky: Very. I mean, there's people that have been buying the IndyPass specifically now. Up until this season, it was like they were probably on their fifth year of doing it and just continue to. And to be honest, there wasn't any reason not to because the pricing has stayed relatively affordable.00:24:01.000 --> 00:24:17.000Matthew Zabransky: they keep they kept strengthening their pro, their their product. I mean, like they just kept adding more ski areas in the Midwest. And so in in a lot of times the pass would pay itself off within a couple of visits based off of some of the redemption rates that you'd be getting at some somewhere like Lutz and Snow River.00:24:17.000 --> 00:24:34.000Matthew Zabransky: um, those are all, like, you know, $100 tickets, so you buy… you go there once or twice, you get two days of each of them, and basically that's already done. So if you already had one of those trips kind of on there, and if you lived in Chicago, you're going to Granite Peak usually once or twice a year. If you lived in Minnesota, you're going to Lutz.00:24:34.000 --> 00:24:52.000Matthew Zabransky: So it almost became this thing. And then you shuffle in like nubs, knob, and all that. So it it very much was like, yeah, we're gonna buy it every single year, you know, we might not. And some people are hardcore and going to all the places they could. And some people were just, you know. Hey? I'm gonna buy it because I'm gonna go for a weekend, so I might as well. And then I have this option of going some other places.00:24:46.000 --> 00:24:47.000Stuart Winchester: Mmhm.00:24:52.000 --> 00:25:03.000Matthew Zabransky: it was huge. I mean, I don't… of course, I don't have any of the IndyPass numbers, but I would… I would venture to say that the Midwest had to be a very big portion of their portfolio from the sales and redemption standpoint.00:25:03.000 --> 00:25:20.000Stuart Winchester: So the traditional numbers that Indy has given me, and it's been a couple years since Doug Fish provided these round numbers to me, but he told me about half of their sales came in New England, and 25% came in the Midwest, which is a really big number for a national pass. So you figured the other quarter were coming from somewhere else.00:25:04.000 --> 00:25:05.000Matthew Zabransky: Thank you.00:25:15.000 --> 00:25:16.000Matthew Zabransky: Cool.00:25:17.000 --> 00:25:19.000Matthew Zabransky: For… yeah.00:25:20.000 --> 00:25:25.000Stuart Winchester: I always give Doug Fish credit, because he's a Pacific Northwest guy, and…00:25:25.000 --> 00:25:40.000Stuart Winchester: Western skiers just love to hate on the Midwest. Everyone loves to hate on the Midwest. It's like the national pastime. It's like the safe thing to make fun of, and you know, I hope you take that personally, because I always do, and I really appreciated that Doug.00:25:30.000 --> 00:25:32.000Matthew Zabransky: Is…00:25:37.000 --> 00:25:38.000Matthew Zabransky: I do.00:25:40.000 --> 00:25:55.000Stuart Winchester: Included the Midwest from the start. That first year in 2019, he had Little Switz, he had Crystal, he had Cabre Fay, he had a bunch of other ski areas. Really got big in 2020 when he added Lutzen and Granite Peak. Now, I always say his insight was…00:25:44.000 --> 00:25:45.000Matthew Zabransky: Yeah.00:25:55.000 --> 00:26:02.000Stuart Winchester: that Doug's great insight with the IndyPass was realizing there was value in the mountains that are not.00:26:02.000 --> 00:26:08.000Stuart Winchester: super destinations when you put them all together for skiers across the country. He also…00:26:05.000 --> 00:26:07.000Matthew Zabransky: Mm-hmm.00:26:08.000 --> 00:26:23.000Stuart Winchester: the fact that he extended that to the Midwest is huge, because, yes, I… so, before Icon started adding in into the Midwest, which we'll talk about in a minute, I would always say, Indy Pass is the pass to go to in the Midwest, no one else has anything, and everyone would always say, oh, wait, Epic has 10 mountains. I was like.00:26:14.000 --> 00:26:16.000Matthew Zabransky: Thank you.00:26:17.000 --> 00:26:18.000Matthew Zabransky: Okay.00:26:23.000 --> 00:26:34.000Stuart Winchester: But the Midwest is gigantic. Unless you live in Ohio, they're very spread out, and they're near cities, and there are actually mountains in the Midwest that are more…00:26:34.000 --> 00:26:44.000Stuart Winchester: of, of what you would consider, like, regional destinations. And that, that's your Boyne, Nubs, Lutsen, uh, even, even Spira with the bigger, uh, all the stuff over in the UP.00:26:37.000 --> 00:26:38.000Matthew Zabransky: Yeah.00:26:44.000 --> 00:26:57.000Stuart Winchester: So Indy really collected them all together, and it was almost too good to be true, because they had over 40 ski areas in the Midwest. Talk about Indy at its peak.00:26:57.000 --> 00:27:02.000Stuart Winchester: And how great of a pass that was for the Midwest here.00:26:58.000 --> 00:26:59.000Matthew Zabransky: Okay.00:27:00.000 --> 00:27:17.000Matthew Zabransky: It was too great. We're going to get into this, I'm sure, but I think that's part of the reason for the course correction. There was a moment two or three years ago when I literally turned to Nick, my associate who edits for me and stuff, and I said, with some of the additions they announced at that time, I said.00:27:05.000 --> 00:27:06.000Stuart Winchester: Mmhm.00:27:17.000 --> 00:27:33.000Matthew Zabransky: this is too saturated like it's got to fix itself at some point like it's just. It's too good of a value, and like for skiers, we like anybody that was buying the passes like this is amazing. It makes it like again. It's an auto buy like, why wouldn't you do this? But I knew that this time was going to come at some point. But I'm you know, at least we got to.00:27:18.000 --> 00:27:20.000Stuart Winchester: Yeah.00:27:33.000 --> 00:27:50.000Matthew Zabransky: to see what it like. The peak of that was for a little while. We got a couple of years. We've got to be happy for that, to be honest. We're starting to see some of those what I'll call course corrections now and and we're going to continue to see this. I mean, you know that every every year it's going to be something new. Someone's changing. It's just kind of the nature of the business. But.00:27:50.000 --> 00:28:02.000Matthew Zabransky: it was not a shock to me when, um, when these changes were announced, uh, both in the spring and then more recently in the last few weeks and stuff, so it wasn't… I kind of saw it coming, it was just a matter of, like, when was it gonna happen.00:28:02.000 --> 00:28:14.000Stuart Winchester: So everyone left… they seemed as though… Epic and Icon seemed like they were just leaving the Midwest to Indy, to take. And I've always thought that Icon's original sin was when they killed the Max Pass.00:28:06.000 --> 00:28:08.000Matthew Zabransky: Yeah.00:28:14.000 --> 00:28:15.000Matthew Zabransky: Mm-hmm.00:28:14.000 --> 00:28:30.000Stuart Winchester: And launched the Icon Pass. They brought all the Powder Mountains, all the Boyne Mountains, uh, all the Intra West Mountains, but they didn't bring Granite Peak and Lutzen, which are the biggest ski areas or most modern, however, whatever metric you want to use in Minnesota and, and Wisconsin.00:28:26.000 --> 00:28:27.000Matthew Zabransky: Yep.00:28:30.000 --> 00:28:31.000Stuart Winchester: So…00:28:31.000 --> 00:28:46.000Stuart Winchester: for a long time, Indy just built up this huge coalition. Started to see some cracks last year. Icon had just two mountains, Boyne Mountain and Boyne Highlands, and honestly, and Boyne has never affirmed this to me, but my hunch is, Boyne said, include our mountains or you don't get Big Sky.00:28:39.000 --> 00:28:40.000Matthew Zabransky: Yep.00:28:46.000 --> 00:28:48.000Matthew Zabransky: Yeah, yeah.00:28:46.000 --> 00:29:01.000Stuart Winchester: So, so, Icon was like, okay, I guess we'll add these stupid little things. Uh, which is not my opinion of them, but I think that's probably what they thought from Colorado, which is why they dropped Lutzen and Granite Peak. So, last year, we started to see the first crack in Indy's armor.00:28:52.000 --> 00:28:55.000Matthew Zabransky: I was like, don't do that.00:29:01.000 --> 00:29:02.000Matthew Zabransky: Mm.00:29:01.000 --> 00:29:12.000Stuart Winchester: when the Icon Pass… they call them bonus mountains, I call them two-day mountains, because that's what they are. If you have an Icon Pass, you get two days of these mountains. Uh, Buck Hill, Minnesota.00:29:06.000 --> 00:29:07.000Matthew Zabransky: Yeah.00:29:12.000 --> 00:29:27.000Stuart Winchester: Uh joined the icon pass as a two day mountain, which for the listeners, that's no, you get no base pass access, you only get full icon access and there are holiday blackouts. So that's what the two day tier is. They added Buck Hill. Uh Indy said, no, you're not allowed to do that. Remove Buck Hill.00:29:27.000 --> 00:29:30.000Stuart Winchester: Uh, which is a great little, uh, you know.00:29:30.000 --> 00:29:34.000Stuart Winchester: kind of trainer hill outside of the Twin Cities.00:29:34.000 --> 00:29:40.000Stuart Winchester: And every square inch is used with very maximum effect. So Indy removed them.00:29:40.000 --> 00:29:53.000Stuart Winchester: Buck Hill has been on Icon, and that was sort of the first… when you first saw that, did you think, okay, here we go, Icon is finally starting to realize the value of the Midwest, and if not, what was the moment that you did think that they got it?00:29:53.000 --> 00:30:09.000Matthew Zabransky: I would, you know, the whole time I've been shaking my head a little bit because it's just ironic to me that Boeing, Boeing, one of the biggest companies in, you know, that started in the Midwest, that literally has its roots here. And I'm just shocked that Icon hasn't.00:30:09.000 --> 00:30:26.000Matthew Zabransky: made this push earlier, and it took this long. But that was like the 1st that was the 1st like mention of that. And the other connection that was really kind of just crazy to me is, there's so many people from the twin cities that go to Big Sky like a lot like you talk to people all over the place. They have cabins up there. They.00:30:23.000 --> 00:30:24.000Stuart Winchester: Yeah, so. Yeah.00:30:26.000 --> 00:30:27.000Stuart Winchester: Mmhm.00:30:26.000 --> 00:30:42.000Matthew Zabransky: They're traveling there all the time. It's a huge destination for specifically for Minnesota, it seems. So I was always thinking, man, like if they were just to strengthen this pass a little bit in the Midwest, give somebody a reason to, to jump on to the icon pass. They're probably going out to Big Sky anyway.00:30:42.000 --> 00:30:57.000Matthew Zabransky: now all of a sudden, you give them another reason to buy the full pass, you got some… some more local hills, some day… like, weekend trips, you can go up to Lutzen, things like that, and I think that's when… when Lutzen and those guys came on, that was, like, full-blown, that's gonna… that changes everything. Like, everything.00:30:57.000 --> 00:31:14.000Matthew Zabransky: As you know, the lake, Lake Michigan, is a huge divider for the eastern and the western side of what I'll call the Midwest. Basically, if you're on the eastern side of the lake, you're kind of going to stick to mostly your lower peninsula, maybe go up to the UP occasionally. But if you're on the western side over here, in the Minneapolis.00:31:14.000 --> 00:31:31.000Matthew Zabransky: Um, there was really no offerings for Icon, so it really made no sense at that point to buy an Icon Pass. You know, maybe Chicago, you drive up to Boeing, but you're kind of on that cusp there, where it's like, mmm… but I think once they strengthened it this past year, now it's like… it's a fair fight, in my opinion. Now we're.00:31:31.000 --> 00:31:46.000Matthew Zabransky: You know, which one is gonna make more sense for you, or your situation, which it was not, it didn't used to be that way, it just, there was never an opportunity for most people that were on this side of the lake, or in Minneapolis. Sometimes it didn't make sense, unless you're going out to, you know, Big Sky for a week and a half, it, you know.00:31:47.000 --> 00:31:50.000Stuart Winchester: Yeah, so just a little background for the listeners.00:31:48.000 --> 00:31:49.000Matthew Zabransky: Mm.00:31:50.000 --> 00:31:52.000Stuart Winchester: Boyne Mountain and and.00:31:52.000 --> 00:32:08.000Stuart Winchester: what they call the Highlands at Harbor Springs. I'll call it Boyne Highlands because no one knows what I'm talking about when I say the Highlands. So Boyne and Boyne Highlands are two of the nicer ski areas, more built up ski areas in Michigan, and they were long on Icon. Uh, Lutzen and Granite Peak.00:31:55.000 --> 00:31:58.000Matthew Zabransky: Yeah, this…00:32:06.000 --> 00:32:07.000Matthew Zabransky: Yeah.00:32:08.000 --> 00:32:14.000Stuart Winchester: that, uh, Midwest Family Ski Resorts, which owns Lutzen and Granite Peak, bought, immediately took.00:32:14.000 --> 00:32:25.000Stuart Winchester: four old riblet lifts, put in a high-speed six-pack, the first one in the UP. So, those three ski areas had been indie anchors in the Midwest for years.00:32:23.000 --> 00:32:24.000Matthew Zabransky: Okay.00:32:25.000 --> 00:32:30.000Stuart Winchester: This year, for 2026-27 winter, they're going as 5-7 day…00:32:30.000 --> 00:32:42.000Stuart Winchester: mountains each on Icon and Icon Base, and so they are leaving the Indy Pass as a result of that. Now, Icon has also added some more two-day mountains. I'm gonna put those to the side for a second.00:32:40.000 --> 00:32:42.000Matthew Zabransky: Yeah.00:32:42.000 --> 00:32:50.000Stuart Winchester: How big of a loss was Lutsen and Granite Peak and Snow River for Indy Pass in the Midwest?00:32:51.000 --> 00:33:06.000Matthew Zabransky: It's it's an easy question. I mean the answer just like, go look at the comments on the thread when it was announced, and you could just read how an impactful it was. And I think that was my argument when people started talking about like, Oh, they're you know, hey? Like they're leaving. They're leaving us in the dust, and we we don't like them anymore.00:33:07.000 --> 00:33:29.000Matthew Zabransky: It's probably justified. If you guys are this upset about them leaving, it means they probably had a little more leverage than they should have in that past portfolio. And I think it to that. And again, I don't know that it needs, like, a passion never be so strong, in my opinion. And I'm talking about the business side of things. You're not talking about the skier. Trust me, if I was, like, just skiing Matthew, put my skiing thing on, I'd be like, yeah, absolutely.00:33:10.000 --> 00:33:12.000Stuart Winchester: Yeah.00:33:24.000 --> 00:33:25.000Stuart Winchester: Yeah.00:33:26.000 --> 00:33:28.000Stuart Winchester: Yeah.00:33:29.000 --> 00:33:49.000Matthew Zabransky: Uh, but from the business side, as an area owner, operator, you gotta look at it, like, what kind of value are we getting back out of this pass? Are we the ones carrying your product? Like, that's the other thing to think about, too, right? We don't… you don't always necessarily want to be the top dog in the pass lineup. Sometimes it works well, sometimes it doesn't. Uh, and in this case, I think that they…00:33:49.000 --> 00:33:56.000Matthew Zabransky: they were carrying that pass line up, and I think nothing speaks more to the volumes of how upset people were when they came off of the pass.00:33:56.000 --> 00:34:00.000Stuart Winchester: So we're… I've kind of looked at this as it's…00:34:00.000 --> 00:34:12.000Stuart Winchester: sucks for Indy, it's probably good for the consumer in the long run, because, like you said, you never want too much market concentration, so now you have… you have the Snow Pass coming up, which is… which is Snow Partners in two days…00:34:04.000 --> 00:34:05.000Matthew Zabransky: Yeah.00:34:12.000 --> 00:34:28.000Stuart Winchester: at each mountain. There's none in the Midwest yet, but I suspect there may be at some point. Right now, they're mostly in the Northeast. And then you have Icon. So, before, I think a lot of people in Michigan probably had Icon, because you could use it for the Boynes, but like you said.00:34:28.000 --> 00:34:44.000Stuart Winchester: if you're not from the Midwest, you're probably just thinking it's like a big square, but there's a lake there, and you can't… I mean, you can take a ferry over it, but it takes all day, right? You have to go to Ludington, and it's like a whole thing, right? So really, you have Michigan, the Lower Peninsula, and then you kind.00:34:32.000 --> 00:34:33.000Matthew Zabransky: Yep.00:34:44.000 --> 00:34:58.000Stuart Winchester: Wisconsin. So, you live on the west side of that, I believe, like, around the Minnesota-Wisconsin line. How immediately did you see people say, okay, well, now, yeah, let's consider Icon that maybe never would have before?00:34:48.000 --> 00:34:49.000Matthew Zabransky: Yeah.00:34:59.000 --> 00:35:04.000Matthew Zabransky: I think the original, like, when it first was announced, there was just a lot of, like.00:35:04.000 --> 00:35:17.000Matthew Zabransky: oh man, this sucks. Like, now what? You know, what do we do? Because the initial reaction was like, well, I'm not gonna auto-buy this now, I gotta think about it a little bit more. I'm curious because I haven't… it's still so fresh, to be honest, and I haven't, like.00:35:06.000 --> 00:35:07.000Stuart Winchester: Yeah.00:35:10.000 --> 00:35:12.000Stuart Winchester: Yeah.00:35:17.000 --> 00:35:32.000Matthew Zabransky: but to, like, really figure that question, like, the answer to that question out, but I have… the one thing I have been seeing is a lot more people starting to weigh those options, right? They're starting to look at the passes differently now. Now it's, like, not just, like, we're gonna pick up Indy automatically and, you know, whatever might throw a different pass on there. Now they.00:35:25.000 --> 00:35:26.000Stuart Winchester: Mmhm.00:35:32.000 --> 00:35:49.000Matthew Zabransky: think about, how am I using my pass? Am I going up to Lutzen for a weekend or 2? Does it make sense for me to just get an icon pass? Am I a pass holder at Lutzen, and want to add it on now that that's an option, and maybe do an out west trip, or if you're granted peak. So I'm starting to see more people analyzing.00:35:42.000 --> 00:35:44.000Stuart Winchester: Yeah. Okay.00:35:49.000 --> 00:36:03.000Matthew Zabransky: in an area where they haven't before. So I'll be curious to see this upcoming season will be a really good test to kind of figure out, like, where are those numbers starting to shift a little bit. But, um, from my first reaction is I have a feeling that there's gonna be a pretty big drop in IndyPass sales in the Midwest.00:36:03.000 --> 00:36:20.000Matthew Zabransky: For that reasoning. Um, and then I do think there's gonna be a bit of a spike, um, in, in IconPass sales. I don't think it's gonna obviously affect much on the Michigan side, Lower Peninsula side of things. I think that'll stay pretty stable. But I think this side, for sure, this market, Minneapolis specifically, a little bit of Chicago.00:36:20.000 --> 00:36:25.000Matthew Zabransky: Um, but I would expect to see a pretty good little spike in sales on the IconPass side.00:36:25.000 --> 00:36:35.000Stuart Winchester: So, Lutzen and Granite Peak, I think, huge losses for India. Snow River, less so, just because Powderhorn is right next door, and it's kind of the same size, and it's, you know, gets the same s.00:36:29.000 --> 00:36:30.000Matthew Zabransky: Mm.00:36:30.000 --> 00:36:32.000Matthew Zabransky: Yeah.00:36:35.000 --> 00:36:53.000Stuart Winchester: Continued building by Icon after that announcement, and, and some, and some continued bleeding by Indy. So, so Icon had a Giants Ridge, which is an excellent ski area up in Minnesota. It's, it's kind of in the middle of nowhere, but it's worth it. Uh, Devil's Head, which is a nice, uh, Madison ski area, and then.00:36:44.000 --> 00:36:45.000Matthew Zabransky: Yep.00:36:53.000 --> 00:37:10.000Stuart Winchester: in Michigan left Indy to join the Icon today, so those all joined Icon today. And then Indy also lost Little Switzerland, Nordic Mountain, and Crystal Ridge in Wisconsin. As of now, they are passless. So, you know, those are small ski areas, but they're really important sort of urban.00:37:10.000 --> 00:37:21.000Stuart Winchester: collectors, but do you worry, Matthew, and I'll say, Indy still has 37 ski areas in the Midwest, but do you worry that their coalition is splintering a little bit, starting to fall apart?00:37:16.000 --> 00:37:17.000Matthew Zabransky: Yeah.00:37:21.000 --> 00:37:40.000Matthew Zabransky: Yeah, a little bit. So I'm going to dance around this as carefully as I can because I have connections with all these owners, operators, and I talk to them on a regular basis, so I kind of know more than I probably should. But I'll try to navigate this the best that I can.00:37:35.000 --> 00:37:36.000Stuart Winchester: Yep.00:37:40.000 --> 00:37:56.000Matthew Zabransky: with… when IndyPass started, Doug Fish and the team did a really nice job of making sure that when they signed a ski area on, that they were being very, very intentional about its location, what… who was serving, and then when they would add another person on, a lot of times they would even approach.00:37:56.000 --> 00:38:04.000Matthew Zabransky: some of the nearby ski areas, and be like, hey, we're adding so-and-so, or making sure that those partnerships were all, you know.00:38:04.000 --> 00:38:22.000Matthew Zabransky: You're not too close where you're starting to monopolize business in different ways. I'll talk a little bit more about this in a second. So that was the approach for many, many years. However, I noticed a pretty big change a handful of years ago when it became more about a statistical difference than building those partnerships and.00:38:22.000 --> 00:38:41.000Matthew Zabransky: making those owners feel valued, if that makes sense. So it was like, okay, how can we just continue to pump numbers, get more? And in that process, what happened was a lot of ski areas in a small geographical area. And why has that caused a lot of issues for owners and operators? Is the idea of the IndyPass was, yeah.00:38:41.000 --> 00:38:50.000Matthew Zabransky: to create value with a portfolio of ski areas across the Midwest to rival that of, like, you know, other multi-mountain passes.00:38:50.000 --> 00:39:06.000Matthew Zabransky: Um, but what some of the owners and operators were starting to see was that instead of skiers buying a season pass at their local ski area, what they would do is buy the Indy Pass, ski two days at the ski area that would have been their local ski area, and then.00:39:01.000 --> 00:39:03.000Stuart Winchester: Mmhm.00:39:06.000 --> 00:39:22.000Matthew Zabransky: You know, in some cases, like in the Twin Cities, you have a handful that are within a two hour drive. So then it became this thing of like, oh, we're starting to see RR like personal season passes drop for then people that are using IndiePass redemptions to treat it as if it were basically a season pass.00:39:10.000 --> 00:39:12.000Stuart Winchester: Mmhm.00:39:22.000 --> 00:39:40.000Matthew Zabransky: I'm summarizing a lot there. There's a lot, like, to dive into, like, the details, but I can't, unfortunately, go into too much of that. But I think you can probably get the idea of why that was a little bit frustrating for some, um, owners and operators. So they really had to take a deep dive into some of those numbers and start to look at, like.00:39:24.000 --> 00:39:25.000Stuart Winchester: Yes.00:39:25.000 --> 00:39:26.000Stuart Winchester: Okay.00:39:29.000 --> 00:39:30.000Stuart Winchester: Mm-hmm.00:39:40.000 --> 00:39:50.000Matthew Zabransky: Where are these people coming from? How are the redemptions being used? And then, you know, how is this pass either, you know, net positive or net negative for us? And, you know, I always tell everybody, it's…00:39:50.000 --> 00:40:00.000Matthew Zabransky: the ski business is, you know, Stuart, is just a very, very low margin business, and it is a business. Like, at the end of the day, like, they have to treat it like…00:40:00.000 --> 00:40:22.000Matthew Zabransky: you know, like you gotta find out where you're losing money, or is there opportunity? And that assessment has to happen on a yearly basis. And sometimes when they run it for their business, they might be finding out that this might not be a great option for them. Or maybe it was, and things have changed. And now it's not so. It's an ongoing assessment. And like I was mentioning earlier, this is going to be a game that is going to play out over the next 10 years, probably where people are going to be switching teams all the time. And.00:40:22.000 --> 00:40:28.000Matthew Zabransky: and just get used to it. I mean, this is gonna be the way it is, unfortunately or fortunately, you know.00:40:26.000 --> 00:40:31.000Stuart Winchester: If you're Indy, what's your next move to try to build your coalition back up?00:40:31.000 --> 00:40:49.000Matthew Zabransky: Yeah, I think the biggest thing they need to do is get some sort of anchor on this side of the lake. I mean, you've got Nub's Knob on Lower Peninsula, which is a great offering. I think that that really does anchor that side for sure. Over here, you gotta start eyeing up some areas that would serve as that anchor ski area. I know Whitecap was added.00:40:37.000 --> 00:40:38.000Stuart Winchester: Mmhm.00:40:49.000 --> 00:41:04.000Matthew Zabransky: Um, which is good, but I think, like, you gotta think about, you know, what is that replacement for? You know, what is that replacement for Granite Peak? And it immediately comes to mind, like, a Cascade, right? Or one of those. And we all know, like, it's just gonna be a tough sale for some of these operations, because it's always that, like.00:40:59.000 --> 00:41:00.000Stuart Winchester: Yeah, I think so.00:41:04.000 --> 00:41:09.000Matthew Zabransky: If you're an anchor skier, you've probably got a good operation and a good thing going already, so…00:41:09.000 --> 00:41:29.000Matthew Zabransky: you know, what is the pitch? Why should I join your indie pass? So it's always this give and take a little bit, but, you know, given that we've had a bunch of ski areas now come off of indie, there might be an opportunity to fill that little bit of a void and be kind of that new anchor spot that would then highlight that side of the lake. I don't know. It'll be curious to see kind of how things play out, but.00:41:29.000 --> 00:41:37.000Matthew Zabransky: Um, I think we'll see a little bit of this course correction go on for the next year or two, and then I think maybe we'll see some moves in the future. It's hard to say.00:41:36.000 --> 00:41:43.000Stuart Winchester: That was really good, so I'm gonna extend that question. If you're Icon, what's your next move in the Midwest, and if you're Epic?00:41:45.000 --> 00:42:02.000Matthew Zabransky: If if I'm icon, what I'm circling right now to be quite frank is somewhere in the Chicagoland area. There's an opportunity there, and I don't, you know, of course. What is it? We don't know, but I think if you could add an offering like a full offering to which is a little bit tricky to do. But yeah, like you think of something like.00:42:02.000 --> 00:42:24.000Matthew Zabransky: Cascade, Devil's Head, one of those areas, if you can get it into, like, a full area where you can now grab that Chicago market and have it really well solidified, because right now you're kind of in a, you know, it's about four hours from up to Granite Peak, and then Boeing the other way is something like that, five or something. So you're kind of in that weird dead zone there, so I think there's still a huge opportunity to grab that market, which obviously is a huge market of skiers and s.00:42:13.000 --> 00:42:15.000Stuart Winchester: Mmhm.00:42:18.000 --> 00:42:20.000Stuart Winchester: Yep.00:42:24.000 --> 00:42:30.000Stuart Winchester: Mm-hmm. And if you're Epic, I mean, they have all city stuff, so what do you do if you're Epic?00:42:28.000 --> 00:42:29.000Matthew Zabransky: Yeah.00:42:30.000 --> 00:42:49.000Matthew Zabransky: Yeah, I mean, I think Epic's playing the card that they want. The one thing that I am curious to see with Epic is not necessarily that, it's what's gonna happen with some of these smaller regional ski areas that have kind of been left in the dust a little bit. Paley Peaks is the first one that comes to mind when you start to think about this Snow Creek.00:42:45.000 --> 00:42:46.000Stuart Winchester: Mmhm.00:42:49.000 --> 00:43:06.000Matthew Zabransky: These ones that are just kind of in no man's land a little bit. They kind of got brought in with the Peak Resorts acquisition. I'm not sure that they necessarily wanted some of these ski areas, but they came in as a package deal as part of that. So it's just gonna be kind of interesting to see. They need a lot of reinvestment over the next, you know.00:43:06.000 --> 00:43:23.000Matthew Zabransky: 10 to 15 years, for sure, if not even sooner than that. So it'll be curious to see kind of how they approach those sort of areas in those regions, because some of those are in their own land like there is no ski area relatively close to some of them, or a couple of hours to the nearest ski area. So it'll be curious to see how they leverage that going forward.00:43:23.000 --> 00:43:44.000Stuart Winchester: Yeah, Matthew, I could sink into that one for about two hours and we could have a talk. I'm going to have to bring you back for that one. But for now, let's move on. And some of the folks who may not be familiar with the Midwest, we're going to talk about some of our favorite Midwest ski areas in just a moment. First, I want to tell you that this podcast is brought to you today by Profile Search International.00:43:44.000 --> 00:44:03.000Stuart Winchester: Profile Search is the only talent acquisition firm in the entire world that is 100% focused on the ski industry. They have used their intimate understanding of skiing and related industries, and of available candidates worldwide, to place hundreds of transformational leaders at the best and most progressive ski areas over the past.00:44:03.000 --> 00:44:19.000Stuart Winchester: 30 years. Profile Search has offices in the US and Canada, and they find and negotiate with the right leaders for their team. If you want to reach out to Profile Search, you can find them at profilesearch.com, and you can get their email or phone number there, or send me a note and I will.00:44:19.000 --> 00:44:26.000Stuart Winchester: make that connection for you. That is profilesearch.com. All right, Matthew, I gave you a challenge.00:44:26.000 --> 00:44:43.000Stuart Winchester: Or, or homework or something. I don't know. I'm sure you didn't have to think too hard about this, but we are going to break down our five favorite Midwest ski areas. We each have five. We'll, we'll start with five and, and, uh, and we'll take turns. Now, these are not what we think are the best necessarily because that's a whole different.00:44:43.000 --> 00:44:47.000Stuart Winchester: Conversation and I tried to think about.00:44:47.000 --> 00:44:59.000Stuart Winchester: If you've never skied the Midwest and are only going to ski here once in your life, where would I tell people to go? So, Matthew, I'll start with you. What is your number five favorite Midwest ski area and why?00:44:58.000 --> 00:45:14.000Matthew Zabransky: Yeah. So I'll just just key this up with like, yeah, I agree with you. I went with kind of like I took an approach of uniqueness. There's different things that I enjoy about this years for different reasons, and I'll obviously unpack them as we kind of go through number 5 for me was perfect north slopes.00:45:06.000 --> 00:45:08.000Stuart Winchester: Mm-hmm.00:45:14.000 --> 00:45:15.000Stuart Winchester: Mmhm.00:45:14.000 --> 00:45:32.000Matthew Zabransky: And at its face, you might not think that that's… it's, you know, it's a ski area right outside of, uh, Cincinnati, um, and the southern tip of Indiana down there. And for, you know, for people that have never heard of it, they'd be like, why does this… why is this even on here? Uh, but the moment that you visit there, I think it all becomes very clear. Their throughput.00:45:32.000 --> 00:45:51.000Matthew Zabransky: their snowmaking capacity, their operations. It is a gold standard when we think of how to run a ski area in extremely challenging conditions and environments. Perfect North is the one that comes to mind. The way that they can move people through their rental department is phenomenal. The way that they can have a stable season based off of where they are.00:45:51.000 --> 00:46:08.000Matthew Zabransky: is just absolutely mind blowing. And they've been doing this since day one. So this isn't something that they have. You know they're new to. They've been doing this for many, many, many decades now at this point. So it's it's definitely worth a visit. Their train's really good as well. They have some Olympians that have come out of there just some some good stuff going down at at perfect north slopes.00:46:08.000 --> 00:46:23.000Stuart Winchester: I'm so glad you said Perfect North, because I did not include it on my list, but I think they are one of the best operators in the country. My number 5 is Chestnut, Illinois, and everyone's… you know why, but everyone's gonna say, Illinois? Like, what does it matter with you?00:46:20.000 --> 00:46:23.000Matthew Zabransky: Yeah.00:46:23.000 --> 00:46:29.000Stuart Winchester: It is so unique, because you get up there, and it's about 500 vertical feet.00:46:29.000 --> 00:46:45.000Stuart Winchester: and you ski down to the freaking Mississippi River. It is… there is nothing else like that in American skiing. It is such a gorgeous view, and there's a train that goes by, and, and, and… the lift system is fantastic. Bunch of, you know, really maintained quads.00:46:45.000 --> 00:47:00.000Stuart Winchester: They have bars, which I like, which most Midwest ski areas don't, but they've retrofit them. Their grooming is phenomenal. Terrain's really good, steep and varied, and then one of the best things is on the backside, and the name of this probably is escaping me, it's like the backyard or something.00:46:47.000 --> 00:46:48.000Matthew Zabransky: Yeah. Okay.00:46:58.000 --> 00:47:00.000Matthew Zabransky: Uh, far side.00:47:00.000 --> 00:47:15.000Stuart Winchester: Okay, yeah, so they have a terrain park that could be its own ski area, and it has a lift by itself, and so all the badly behaved teenagers go over there and throw cans around and smoke. Maybe it was just the day I was there.00:47:00.000 --> 00:47:02.000Matthew Zabransky: Yeah.00:47:15.000 --> 00:47:20.000Stuart Winchester: Uh, but, but my number five is Chestnut, Illinois. Uh, number four, Matthew.00:47:20.000 --> 00:47:37.000Matthew Zabransky: This is gonna be. This is gonna be a deep cut here, and I'll give you my reasoning. So I'm a sucker for community rope toe ski places like it. It warms my heart every time every year there's at least one or 2 that I go to every time I show up. It's just the kids are so excited to show me around.00:47:23.000 --> 00:47:25.000Stuart Winchester: Okay.00:47:27.000 --> 00:47:29.000Stuart Winchester: Mm-hmm. Oh, love it.00:47:37.000 --> 00:47:38.000Stuart Winchester: Yeah. Okay.00:47:37.000 --> 00:48:00.000Matthew Zabransky: They're so passionate and it really brings me back to why skiing is important and what it really is about, right? We talk about the steeps and all this fun stuff all the time, but like when you go to these places, there's just to see a kid just in jeans or whatever it may be after school ripping down. It's so fun. So one of my favorite, if not my favorite rope to ski area in the entire Midwest is a place called Hickory Hills. It's in Traverse City.00:47:59.000 --> 00:48:00.000Stuart Winchester: Mmhm.00:48:00.000 --> 00:48:18.000Matthew Zabransky: It's a beautiful setting overlooking the bay, and they have just all ropes and one conveyor, and it's stacked. And it was one of the first ski areas in the Midwest to offer night skiing, which I thought was really, really cool as well. Obviously, not a lot of vertical, maybe 200 feet of vertical, depending on which rope you're going on, but it's one of those places you just show up.00:48:10.000 --> 00:48:12.000Stuart Winchester: Mm-hmm.00:48:18.000 --> 00:48:30.000Matthew Zabransky: And they've reinvested, as recently as 2018, they built a new lodge, new snowmaking, and you just show up there, and you're just like, it brings you back to that, like, oh yeah, this is some good skiing, like, just…00:48:30.000 --> 00:48:37.000Matthew Zabransky: fundamental, good stuff, you see kids ripping around after school, it's like, it's what I think of when I think of, uh, rope tow places.00:48:36.000 --> 00:48:42.000Stuart Winchester: And long live the rope tow. I mean, it is amazing that I think they run five or six there, right?00:48:42.000 --> 00:48:46.000Matthew Zabransky: Yeah, I think they have six total, I believe, yeah.00:48:45.000 --> 00:48:59.000Stuart Winchester: Yeah, I've been there in the summer. I've never skied there. I used to ski at Sugarloaf down the… down the road till that went out of business. My number 4 is one you already mentioned, Matthew. Whitecap, Wisconsin. I just love this crazy ski area. It is…00:48:49.000 --> 00:48:51.000Matthew Zabransky: Yo.00:48:59.000 --> 00:49:04.000Stuart Winchester: I like to be confused when I'm skiing. I like it when a ski area…00:49:04.000 --> 00:49:05.000Matthew Zabransky: Okay.00:49:04.000 --> 00:49:22.000Stuart Winchester: Kind of hides its secrets and has lots of little trails and the trail map doesn't quite match up with the, with what you actually see. And, and there's lifts all over the place and there's little pockets and there's, you can tell that they don't care if you ski in the trees. And, and, and Whitecap is, is one of the most confusing ski areas I've, I've ever been to and I love.00:49:21.000 --> 00:49:23.000Matthew Zabransky: Okay.00:49:22.000 --> 00:49:40.000Stuart Winchester: it's in the great snow pocket off of Lake Superior, gets 200 or more inches of snow average per year, which is a good thing, because they don't have a lot of snowmaking, uh, there. But I really, really love Whitecap, and by the way, we did not share ours before, so we may have some crossover here. So, uh, what's your number 3, Matthew?00:49:38.000 --> 00:49:39.000Matthew Zabransky: Thank you.00:49:40.000 --> 00:49:55.000Matthew Zabransky: Number three, I am going with a ski area that I think people around here would know, but I think people on the other side of the lake would not. And it is going to be Welch Village. Welch Village is an area that just, you look at the numbers, you read the stats, and you're like, this place…00:49:50.000 --> 00:49:51.000Stuart Winchester: Mmm.00:49:55.000 --> 00:50:15.000Matthew Zabransky: cannot be that good. But it really is. It skis so much bigger than the stats suggest. I think it's about 300 feet of vertical. They have like 50 something runs. But I think what Welch Village has that a lot of skiers don't is the amount of terrain variation and stepping that they have is just phenomenal for beginners, and the fact that it's only about 40 minutes from the Twin Cities.00:50:15.000 --> 00:50:31.000Matthew Zabransky: is amazing. So they have basically a run for every progression. If you want super steep, now obviously it's only 300 feet of vertical, so it's gonna be a handful of turns, but they have that. If you want something very, very gently sloped, they got that, and basically everything in between. And it's just one of those areas that is a perfect.00:50:23.000 --> 00:50:24.000Stuart Winchester: Mmhm.00:50:31.000 --> 00:50:41.000Matthew Zabransky: Kind of like just outside the urban reach, right? It's not like in your backyard, but it's close enough where you can easily go for a few hours and just a perfect place to learn how to ski and snowboard.00:50:41.000 --> 00:50:57.000Stuart Winchester: Yeah, I love Welch Village. I was super impressed when I went there a few years ago, and it's not too far from Vail's Afton Alps, so you can do both in a day easily if you want to, but Welch Village, first-rate operation, absolutely one of the best in the Midwest. My number three is a nostalgia play, and I'm gonna say Boyne Mount.00:50:42.000 --> 00:50:44.000Matthew Zabransky: Okay.00:50:57.000 --> 00:51:13.000Stuart Winchester: The reason I love Boyne Mountain is not because of the fast lift, so they were the first six-pack in North America, and, you know, they put in the first eight-pack in the Midwest, and there's a lot of history there. The first chairlift in the world is there. They moved it from Sun Valley.00:51:13.000 --> 00:51:23.000Stuart Winchester: the single chair from Sun Valley back in the… in the 40s, and it's now the Hemlock double chair. But what I love Boyne Mountain is because when I… back in the 90s, when I lived in Michigan.00:51:23.000 --> 00:51:30.000Stuart Winchester: they would stay open into May. And back then, there was no social media, so no one knew about it, so I'd show up, and there would be…00:51:25.000 --> 00:51:26.000Matthew Zabransky: Mm-hmm.00:51:30.000 --> 00:51:47.000Stuart Winchester: not kidding, 10 people skiing, and they would be running that six-pack all day, and they would let it bump up, and just run idiots to light, and it's where I learned how to ski moguls, and I've always just been tremendously fond of Boyne for that reason. So while it is one of the nicest ski areas in the Midwest, just on its own terms.00:51:32.000 --> 00:51:34.000Matthew Zabransky: Thank you.00:51:47.000 --> 00:52:02.000Stuart Winchester: It's also very steep. It's just, I have that feeling of, you know, that memory of skiing in my t-shirt in May in 1996, you know, down the moguls at Boyne Mountain with five other people, and it was just, it's one of my favorite ski memories ever, and the fact that they.00:52:02.000 --> 00:52:13.000Stuart Winchester: empowered that and did that. When they lost money, there's no way they didn't lose money doing that. It just speaks a lot to the spirit that still animates that company, even though it's a bigger company now.00:52:06.000 --> 00:52:07.000Matthew Zabransky: Yeah.00:52:13.000 --> 00:52:16.000Stuart Winchester: Number two for you, Matthew.00:52:16.000 --> 00:52:31.000Matthew Zabransky: We'll get to this, I'm sure, at the end, but it's cool to see some of that going full circle. I don't want to give too much away. We'll get into that in a second. Number two for me is a pick that I think is going to change a lot this year, specifically because of the new lift alignment, and that's Marquette Mountain.00:52:17.000 --> 00:52:19.000Stuart Winchester: Yeah, yeah, yeah.00:52:31.000 --> 00:52:32.000Stuart Winchester: Mmm.00:52:31.000 --> 00:52:50.000Matthew Zabransky: They have phenomenal terrain up there, they get great snow, and the thing that was always just missing was a little bit of polishing around the edges, and I think they're finally getting to that point now with, uh, you know, a lot of snowmaking investments over the last handful of years. This new chair from Dolphin Meyer, uh, triple gonna run up basically the center of the ski area, and I think it's really gonna change the way that this.00:52:50.000 --> 00:53:07.000Matthew Zabransky: Uh, previously, it was divided into kind of two almost separate pods. It kind of had this weird split down the middle. It was kind of hard to navigate. But given that this one's gonna go right up to the center there, you're gonna be able to get full top-to-bottom access a lot more easily, be able to access a lot more of the terrain across the port, the entire, you know, trail map off the front side there.00:52:54.000 --> 00:52:55.000Stuart Winchester: Mmhm.00:53:07.000 --> 00:53:23.000Matthew Zabransky: and I think it's 1 of those that like it. This they have the terrain, and there's not many areas in the Midwest that have the terrain. It's usually the other way where it's like, Yeah, okay, we have. You know the infrastructure. We have the location, but we don't have the steeps, or we don't have the trees, or whatever it may be.00:53:15.000 --> 00:53:16.000Stuart Winchester: Okay.00:53:18.000 --> 00:53:20.000Stuart Winchester: Mmhm.00:53:23.000 --> 00:53:34.000Matthew Zabransky: It's a Marquette, good city up there in the UP, really the only major city in the UP, but they have a good demographic up there. And I think with the changes that they're gonna see this year with the new lift, it's gonna be really fun to watch.00:53:27.000 --> 00:53:28.000Stuart Winchester: Yeah.00:53:34.000 --> 00:53:44.000Stuart Winchester: Not only do they have the terrain, they have the snow. I mean, they're another one of those Lake Superior. They don't get quite as much as up in the Keweenaw or Snow River, but they do get a fair amount.00:53:36.000 --> 00:53:38.000Matthew Zabransky: Yeah, yeah.00:53:44.000 --> 00:53:45.000Matthew Zabransky: They do.00:53:45.000 --> 00:53:54.000Stuart Winchester: So my number two, I'm kind of going chalk on these last two, so you can probably guess what my number one is. My number two is a very obvious one, and that's Lutzen.00:53:54.000 --> 00:53:56.000Matthew Zabransky: Mm-hmm.00:53:54.000 --> 00:54:10.000Stuart Winchester: You know, for, for folks who have never been to Lutzen, it, first of all, it has a gondola. Now, now it's more of a transit lift. It goes more sideways than up and down, but it does have, is it eight or 900 feet of vertical? I think 800 and, or you could ski down to, yeah, of lift served vertical. And the.00:54:00.000 --> 00:54:01.000Matthew Zabransky: Thank you.00:54:05.000 --> 00:54:07.000Matthew Zabransky: It's… yeah.00:54:10.000 --> 00:54:26.000Stuart Winchester: enormous. It's really four separate mountains and it goes in all different directions and they have two six packs and they have that Gandhi, which is fairly new. I think within the last 10 years, they built that to replace their older one. Uh That is one of the best run ski areas in the Midwest. Another one that will stay open into May.00:54:26.000 --> 00:54:42.000Stuart Winchester: when they can. Oh, and speaking of views, I mean, the view off of Moose Mountain of Lake Superior just knock you on your ass. It is so good. I really love Lutzen Mountain, which takes us, Matthew, to your number one ski area in the Midwest.00:54:42.000 --> 00:55:01.000Matthew Zabransky: Man, man, this is one, and it's funny ‘cause I'm working on this video right now, and it's a place that every time I leave this ski area or while I'm at this gear, I just have a smile on my face the entire time. It has nothing flashy, but they do everything right, and that's nub knob. I mean, you go to this place and you just…00:54:42.000 --> 00:54:44.000Stuart Winchester: Favorite ski area.00:54:59.000 --> 00:55:00.000Stuart Winchester: Yeah, thank you.00:55:01.000 --> 00:55:17.000Matthew Zabransky: It's just crazy to me that we were working on this video and my editor, Nick, we got to the end of the video and I mentioned like, “Oh, it doesn't have any high-speed lifts, but it almost feels like it does just because of the way that they're aligned and the way the traffic flows and the way that the runs are cut and everything.00:55:17.000 --> 00:55:34.000Matthew Zabransky: It feels like another one that just, you read the stats and you're like, okay, that sounds decent. But then you get on site and you're just like, this is just a really well run ski area. Snowmaking is always top notch. Grooming is amazing. Lifts spin, they don't stop very often. I mean, everything is just really well polished.00:55:31.000 --> 00:55:33.000Stuart Winchester: Mmhm.00:55:34.000 --> 00:55:45.000Matthew Zabransky: the core skiing experience, and they really nail it, and again, it's one of those, like, every time I come off the hill there, I'm just like, man, that was a great day of skiing, even if, you know, it's raining outside, I feel like.00:55:43.000 --> 00:55:44.000Stuart Winchester: Mmhm.00:55:45.000 --> 00:56:01.000Stuart Winchester: And as a… just to underscore how good of a scary it is, it's right across the street from Boyne Highlands, and it has been, you know, obviously its whole time, but for a scary to succeed, a lot of times, a smaller scary will fail next to a big corporate area, but Nubs has managed to flourish. Matthew, we actually had no crossover, because.00:55:46.000 --> 00:55:47.000Matthew Zabransky: Okay.00:55:49.000 --> 00:55:51.000Matthew Zabransky: Yeah.00:56:01.000 --> 00:56:16.000Stuart Winchester: as you can probably guess, is Mount Bohemia, and I'm sure that's probably why you left it off. Uh, Mount Bohemia, for the folks who are not familiar with it, I wrote an article last year, I called it, Mount Bohemia, the scarier the Midwest deserves, because when Mount Bohemia opened in 2000, it.00:56:02.000 --> 00:56:03.000Matthew Zabransky: Hey.00:56:04.000 --> 00:56:07.000Matthew Zabransky: Yep.00:56:16.000 --> 00:56:31.000Stuart Winchester: And it has 900 feet of vertical. They do not groom. They have no snowmaking. They get 300 inches annually. It's all, almost all, glades. Their glading is some of the best I've ever seen anywhere, because there's a lot of underbrush in Michigan.00:56:20.000 --> 00:56:22.000Matthew Zabransky: Okay.00:56:31.000 --> 00:56:48.000Stuart Winchester: Uh, the place is an absolute riot. Talk about culture. You get on the ground and you're like, oh, what's here? They don't even have a proper base lodge. It's, it's all these yurts and then they have this giant complex of hot tubs for some reason that, that everyone's always in there drinking beer and.00:56:48.000 --> 00:56:55.000Stuart Winchester: And the skiing is just… it's great! It's… it's… there's nothing else like it anywhere in North America, where there's just…00:56:55.000 --> 00:57:12.000Stuart Winchester: that much just free skiing available off of a lift, and Lonnie, the owner, has been on a couple times, and I cannot say enough good things about Nubs Knob, including… and I'll let people do their own research on this, but their season pass is $117, or $99 for… you don't want Fridays and Saturdays, and you get all kinds of reciprocals with it, so…00:57:12.000 --> 00:57:16.000Stuart Winchester: It's not a bad multi-mountain pass on its own. So…00:57:12.000 --> 00:57:14.000Matthew Zabransky: Yeah.00:57:15.000 --> 00:57:30.000Matthew Zabransky: I was so. I was so nervous the 1st so I went to Bohemia last year for the 1st time ever, and I it has been on my list forever, and I keep like I want to hit it right, because I don't want to like. Just go there and not be able to ski everything. And the entire time I've been super fortunate to see a lot of amazing places in in North.00:57:18.000 --> 00:57:20.000Stuart Winchester: Yeah.00:57:24.000 --> 00:57:26.000Stuart Winchester: Yeah, yeah, yeah.00:57:30.000 --> 00:57:49.000Matthew Zabransky: And I was super nervous it was not going to live up to the hype, because I was like, this place is hyped up so much, there is no way that it is going to live up to the hype, and it absolutely did. It's one of the most unique scary areas that you'll ever go to, the operations, the bus system, the hot tub. Nothing makes sense there, but it all does in a weird way. It's an absolute riot.00:57:49.000 --> 00:58:04.000Stuart Winchester: I couldn't have said any better. I always tell people, if you ski one place in the Midwest in your life, make it Mount Bohemia. All right, now, Matthew, what I want you to leave us with today is… I imagine, maybe deliberately, you didn't mention any of these ski areas, but one of the…00:58:04.000 --> 00:58:15.000Stuart Winchester: things that you do an awesome job with every year is covering the race to open in the Midwest. So, so tell us about the race to open. Who's involved?00:58:15.000 --> 00:58:19.000Stuart Winchester: When it generally takes place and how you cover it.00:58:19.000 --> 00:58:35.000Matthew Zabransky: Yeah, so the race to open is a pretty big deal across the Midwest. It was something that before I started this website and YouTube channel, I did not really realize a lot, but the Midwest is always usually fighting for one of the first areas to open in the entire country on occasion. It really just depends on the weather.00:58:35.000 --> 00:58:52.000Matthew Zabransky: But what

The Storm Skiing Journal and Podcast supports bears, quadrangles, and liberal interpretations of The Iliad. Sign up for the free or paid newsletter to get updates on none of these things. Thank you for supporting independent ski journalism.Welcome to the Storm's short-form, news-focused podcast. Don't worry, I will still write newsletters too. Paid subscribers can leave a comment in the article below, or by joining The Storm's chat (also below). I'll respond to some comments in the next episode, which is scheduled for Monday, Sept. 14.The Zoom transcript (click “transcript” above for the Substack transcript, which will zoom to any point in the video when you click on the associated text block; timestamps below DO NOT MATCH THE VIDEO)Stuart Winchester: Welcome to The Storm! I'm your host, Stuart Winchester. It is September 10th, 2026, and we have some big, big news in Ski World today.00:06:07.000 --> 00:06:14.000Stuart Winchester: So one of the things that I focused on since launching the storm in 2019 is the rapid.00:06:14.000 --> 00:06:30.000Stuart Winchester: Exponential growth in US based multi mountain ski passes and one of the biggest icon pass today released five new partners for the 2026 to 27 season. So I'm gonna break those down for you.00:06:30.000 --> 00:06:46.000Stuart Winchester: I am going to talk a little bit more about IndyPass and some of their partner shuffles. Then we are going to be joined by IndyPass owner, Eric Mogenson, who will give us a breakdown on all things happening with Indy, Black Mountain, and Entebeni Systems.00:06:46.000 --> 00:07:01.000Stuart Winchester: reader reaction, but I want to jump right into Icon Pass. Icon hits us today with, as I said, 5 new ski areas, 3 are full partners, and those… which means 7 days on the Icon Pass.00:07:01.000 --> 00:07:06.000Stuart Winchester: 5 days on the Icon Base Pass. All 3 are in Asia.00:07:06.000 --> 00:07:13.000Stuart Winchester: The first is Matarau, Japan. That will be ICON's 10th ski resort in Japan.00:07:13.000 --> 00:07:28.000Stuart Winchester: And then, Icon, last year, was the first U.S.-based pass to add a ski area in China, and Icon adds two more today, though they're nowhere near the ski area that it added last year. They are sort of close.00:07:28.000 --> 00:07:47.000Stuart Winchester: to each other. So, we're gonna break those down first, and then ICON added two mountains to its two-day tier, uh, which it calls Bonus Mountains, which ICON insists are not ICON Pass members, uh, but I insist they are, because you can access them with your ICON Pass. Therefore, they are on.00:07:47.000 --> 00:07:53.000Stuart Winchester: the Icon Pass, no matter what Altera tells us. So, let's start with Montreal, Japan, and if you're on…00:07:53.000 --> 00:07:55.000Stuart Winchester: The…00:07:56.000 --> 00:08:04.000Stuart Winchester: If you're on the video, I'm going to share my screen here because we're going to do a little visual helping.00:08:04.000 --> 00:08:10.000Stuart Winchester: All right, so let's take this away. All right, so the first one I want to break down.00:08:10.000 --> 00:08:12.000Stuart Winchester: is…00:08:12.000 --> 00:08:26.000Stuart Winchester: Madarao, Japan, and I've actually written about this ski area before, because they were an IndiePass member, and this is the article that I wrote back in 2023, when Madarao joined IndiePass, and Indie's been a big leader in.00:08:26.000 --> 00:08:27.000Stuart Winchester: Bye.00:08:28.000 --> 00:08:40.000Stuart Winchester: building out a network in Japan. So, the ski resorts in Japan are interesting. I've not skied there, but I've been there in the summer and ridden the lifts around.00:08:40.000 --> 00:08:45.000Stuart Winchester: And the skiing is very much like a mix of…00:08:46.000 --> 00:08:58.000Stuart Winchester: The Cottonwoods and New England. And what I mean by that is, if you're looking at the screen here, you can see the stats on Mattarau. 512 inches of average annual snowfall.00:08:58.000 --> 00:09:12.000Stuart Winchester: Uh, but not a lot of vert, 1,444 feet, and as you can see from the trail map, if you're looking here, it's not a big trail footprint. So, what I mean when I say Cottonwoods is the snowfall, and when I say…00:09:12.000 --> 00:09:29.000Stuart Winchester: New England, I mean the size. They tend to be not huge vert, sort of compact. If they do have a lot of vert, like the Jacuba Valley ski resorts that are on Vail, they tend to go, uh, kind of straight up and be side by side. You don't have a lot of the mega resorts as you would have.00:09:29.000 --> 00:09:40.000Stuart Winchester: in North America, or especially in Europe. So, it's good that the passes are all building density in Japan, because the ski areas are not…00:09:40.000 --> 00:09:43.000Stuart Winchester: This is not a place that you would go to necessarily.00:09:43.000 --> 00:10:02.000Stuart Winchester: like Vail Mountain and spend a week, or like Whistler. Another thing I want to note about Japan, you can see here that Matarau has some glade zones marked. In a lot of cases, skiing off-piste or in the trees, even though that's what Japan is known for, in a lot of cases, my understanding is that that's pretty heavily policed and forbidden.00:10:02.000 --> 00:10:17.000Stuart Winchester: So you really have to research your ski areas before you go over to figure out which ones will actually allow you to go off-piste, which is what most of us want to do, right? If we're coming from North America, we're going there for the big powder. Japan is a little more of an on-piste tradition.00:10:17.000 --> 00:10:21.000Stuart Winchester: a little bit more like Europe. So, I…00:10:21.000 --> 00:10:33.000Stuart Winchester: there's… to underscore the scope of what we have now available to us in Japan as U.S.-based pass holders. So, with the addition of Madarao today.00:10:33.000 --> 00:10:49.000Stuart Winchester: Now, 53 ski areas in Japan have joined the Epic, Icon, Indy, or Mountain Collective Passes. And I actually, I want to show you something I have that's really cool. So, I have this gigantic chart, and it's kind of…00:10:49.000 --> 00:11:04.000Stuart Winchester: it's kind of hard to navigate, but I'm slowly making it a little bit better. And so this is a chart that's variously called a bunch of different things. Right now, I'm calling it the Encyclopedia Britannica. Sometimes it's been the Passmaster.00:11:04.000 --> 00:11:17.000Stuart Winchester: 5,000. And I just kind of change the name whenever I want, but the link is always the same. And what I've… it's a really slow Google Sheet, and I definitely need a better platform, but if you go, there's all these tabs.00:11:17.000 --> 00:11:33.000Stuart Winchester: Down at the bottom, and again, this is where it's nice to have the video, so you can see what I'm showing you here. So I have all these tabs. One of the tabs is all MegaPass ski areas. So I have this divided up, and these are just little tables that pivot off the main table, so all the stats are up to date.00:11:33.000 --> 00:11:35.000Stuart Winchester: So first, I have this…00:11:35.000 --> 00:11:42.000Stuart Winchester: chart here with all ski areas that are on any U.S.-based pass, and we'll talk about that a little bit more in a second.00:11:42.000 --> 00:11:43.000Stuart Winchester: Then I have…00:11:43.000 --> 00:11:59.000Stuart Winchester: all U.S. ski areas, then I have New England, I have Japan, so let's pause on Japan for a moment. 53 ski areas, 11 Epic, 10 Icon, 32 Indy, 1 Mountain Collective. You can see all the stats down here. Again, not big.00:12:00.000 --> 00:12:16.000Stuart Winchester: skiable acre footprints, and really, Japan measures things differently than North America. They tend to measure snowpack rather than inches of snowfall. I did find a good average annual snowfall chart on Powderhounds, which is a great site that I'll talk more about.00:12:16.000 --> 00:12:25.000Stuart Winchester: for international research of ski areas. But if you see these acreage totals, you know, there's really nothing much.00:12:25.000 --> 00:12:35.000Stuart Winchester: Here's Niseko United, it's 2,100 acres, that's 5 ski resorts combined, right next to each other. Rasutsu is, uh, is 2,000, but most of these are under…00:12:35.000 --> 00:12:51.000Stuart Winchester: 500, so you really prepare yourself for that. It's one place, I think, Japan, where it would help to get a guide. Everything tends to be pretty cheap once you get on the ground. In Japan, the lift tickets are nothing, so having someone to show you around and show you where you can go under the ropes.00:12:51.000 --> 00:12:57.000Stuart Winchester: is a good idea. And, you know, I want to jump ahead to reader feedback for a moment. So I had…00:12:58.000 --> 00:13:14.000Stuart Winchester: this comment from Allison Wood. She said, I look forward to seeing your future efforts. I know there's enough in American skiing to discuss, but I'd be curious if you would further discuss European Alps destinations. It seems to be growing in popularity due to competitive pricing versus U.S.00:13:14.000 --> 00:13:28.000Stuart Winchester: Western resorts. A week at Big Sky appears to be the same price as a week in Switzerland for those in the Eastern USA. The answer is absolutely yes. I do want to cover the Alps and Japan and all of these international destinations more.00:13:28.000 --> 00:13:43.000Stuart Winchester: I don't have the personal on-the-ground knowledge base with those ski areas that I do with the U.S. ski areas, so I'm reaching out to my contacts in Europe, in Japan, who know these resorts intimately, and I'm gonna bring them on the show to try to help us make sense, because if you go back.00:13:43.000 --> 00:13:47.000Stuart Winchester: We go back to the Encyclopedia Britannica for a second.00:13:47.000 --> 00:13:49.000Stuart Winchester: You'll see that…00:13:49.000 --> 00:13:52.000Stuart Winchester: The, uh… if I can get to it…00:13:52.000 --> 00:14:05.000Stuart Winchester: Okay, so Japan has 53 ski areas, Canada has another 55, and most of us can sort those out easily enough. The harder ones is Europe. I mean, Europe, there's 61 ski areas, and sometimes a ski area in Europe is, you know.00:14:05.000 --> 00:14:21.000Stuart Winchester: 10 ski areas that put together are as big as all the ski areas in Utah. So I really need some help to break those down. But that's the great thing about this new format is that it will allow me to bring in more voices more frequently since there's more frequent shows. All right.00:14:21.000 --> 00:14:38.000Stuart Winchester: Icon also today added two ski areas in China, and the best site to just get the basics of any ski area in the world is, I've found, skiresort.com. They have a profile of every ski area. They tend to keep it up to date. I don't know who runs the site.00:14:38.000 --> 00:14:54.000Stuart Winchester: I would like to connect with them at some point, but this is really my go-to for… so this is Betahu, I'm sure I'm pronouncing that wrong, one of the ski areas that ICON added in China, and they have all the basic information, the elevation, which is not high, it's all in meters, obviously, out of the U.S.00:14:54.000 --> 00:15:01.000Stuart Winchester: Uh, what I really like is the lift breakdown and the trail map. So, the… the thing about the ski areas in China.00:15:01.000 --> 00:15:07.000Stuart Winchester: is just like everything else in China, they're pretty much brand new. I read this really interesting.00:15:07.000 --> 00:15:13.000Stuart Winchester: quote in the New York Times several years ago, and the notion.00:15:13.000 --> 00:15:16.000Stuart Winchester: was basically China…00:15:16.000 --> 00:15:31.000Stuart Winchester: stayed pretty much in the 19th century for all of the 20th century, and then it got to the 21st century in about 10 years. So, you go there, there's high-speed rail, everything's new, there's new buildings. The ski resorts are new as well, and you can see this in their lift fleet. I mean, this…00:15:31.000 --> 00:15:34.000Stuart Winchester: You know, they have a…00:15:34.000 --> 00:15:49.000Stuart Winchester: six eight-person gondolas, one six-person gondola, two high-speed six-packs, three high-speed detached quads, no fixed grip lifts at all, and then you take a look at the trail map, and again, this is probably a little more like Japan, where these are.00:15:49.000 --> 00:16:03.000Stuart Winchester: a little bit smaller ski areas than what we're used to, uh, as far as the Mountain West. But, you know, it's all very well interconnected. I would expect a lot of on-piste skiing. You know, with a… with a immature ski culture, I wouldn't expect a lot of glade stuff.00:16:03.000 --> 00:16:19.000Stuart Winchester: to be developed. Kind of talking on my rear end, to be honest, because I've not skied in China or even been to China, but these are my perceptions with the different ski cultures I know. I'll try to track down someone who knows better. Here's the other Icon Pass resort, Lake Songwa Resort, and I want to make…00:16:19.000 --> 00:16:30.000Stuart Winchester: that we kind of have an Aspen-Crested Butte situation going on here, so Sangua and, uh, this other one they added, uh…00:16:30.000 --> 00:16:49.000Stuart Winchester: Beidou, there, as you can see on this Google map, they're 24 miles apart in the mountains, but it looks like about a 4-hour drive, so there's not really a road through the city. It's the same kind of deal with Aspen and Crested Butte, where they're pretty close, but it's a long drive around. These are seasonal roads that Google doesn't know about, so it's about a 5-hour drive in the winter.00:16:49.000 --> 00:16:51.000Stuart Winchester: I believe. So…00:16:51.000 --> 00:17:03.000Stuart Winchester: We have these, and then, if you want to go to China to experience skiing, Icon gives you the means to do so. And then, Icon added…00:17:04.000 --> 00:17:16.000Stuart Winchester: to their 2-day tier, which again, they're saying is not IconPass. I want to talk about the 2-day tier a little bit in general. So, Icon started this 2-day tier.00:17:16.000 --> 00:17:23.000Stuart Winchester: last year, and I think what they were trying to do is mirror what Vail did.00:17:23.000 --> 00:17:37.000Stuart Winchester: with its feeder ski areas and all these little places that are bought all over the country, Mount Brighton in Michigan, and Afton Alps in Minnesota, and Wilmot in Wisconsin, and all the resorts around Cleveland.00:17:37.000 --> 00:17:49.000Stuart Winchester: and you know, Alpine Valley. And then there's the names escaping me. Boston Mills, Brandywine. I just skied there and did a write-up on it. So so yeah, they're.00:17:49.000 --> 00:18:04.000Stuart Winchester: Vail bought up all these ski areas. Well, Icon, instead of doing that and buying, has added two days only on the full Icon Pass, which is currently $1,449, uh, two days to 11 different ski areas around the country.00:18:04.000 --> 00:18:19.000Stuart Winchester: It's been growing that list. Silver Star was one last year, and it converted to full Icon, but right now, if you're on the screen share, you can see the 11 that are currently on the Icon Pass two-day roster. So we…00:18:19.000 --> 00:18:23.000Stuart Winchester: had today the additions of Cabarfay Peaks in Michigan.00:18:23.000 --> 00:18:25.000Stuart Winchester: And…00:18:26.000 --> 00:18:37.000Stuart Winchester: In Wyoming, we had snowy range. So Caberfay Peaks is actually, it's an awesome ski area. It's one of my favorite ski areas. I grew up about an hour and 15 minutes from there.00:18:37.000 --> 00:18:40.000Stuart Winchester: And with Cabot Fay, it…00:18:40.000 --> 00:18:55.000Stuart Winchester: It's a really fun place. They're constantly building it up. And what the cabaret you see today is very different than the cabaret that existed a long time ago. It basically used to be a two mile sprawl of rope tows and starting in the 1980s.00:18:55.000 --> 00:18:59.000Stuart Winchester: Uh, the families that owned it dug up from the bottom here.00:18:59.000 --> 00:19:07.000Stuart Winchester: and added to the top. So they went from a couple hundred vertical feet to 485 vertical feet, and it continued to…00:19:07.000 --> 00:19:18.000Stuart Winchester: expand, and they have another expansion in the works over here on Green Mountain. Should be coming 27-28, and I'm gonna have Tim and Pete Meyer from Calgary Fay Peaks on next week to talk about that a little more.00:19:18.000 --> 00:19:20.000Stuart Winchester: And then we have…00:19:20.000 --> 00:19:36.000Stuart Winchester: Uh, it's Snowy Range, Wyoming, and Snowy Range might seem like a little bit of a weird one, but Snowy Range is actually very logical. They've had a long-standing relationship that's in southern Wyoming. It's not, it's only a couple hours from Steamboat. They have a long-standing relationship with Steamboat.00:19:36.000 --> 00:19:51.000Stuart Winchester: to a snowy range season pass for 300 and some dollars this year. They changed that to half off in a 3 day icon session pass, which is good at Steamboat and several other mountains. And now, if you have a full icon, you would also get 2 more days at Steamboat.00:19:51.000 --> 00:19:54.000Stuart Winchester: Uh, or you would actually get 2 days at Snowy Range.00:19:54.000 --> 00:20:00.000Stuart Winchester: if you were, you know, wanted to escape the crowds at Steamboat one day. So, we are gonna…00:20:00.000 --> 00:20:03.000Stuart Winchester: Come back to…00:20:04.000 --> 00:20:16.000Stuart Winchester: IndyPass in a moment. Actually, I have one more IndyPass update, then I'm gonna go to Eric. So, Mission Ridge and Blacktail in Washington have left IndyPass.00:20:16.000 --> 00:20:17.000Stuart Winchester: And…00:20:18.000 --> 00:20:19.000Stuart Winchester: Hold on, let me just…00:20:23.000 --> 00:20:25.000Stuart Winchester: So Eric, I'll be right there.00:20:26.000 --> 00:20:30.000Stuart Winchester: We'll get to Mission to Blacktail in a minute. I'm gonna bring Eric in.00:20:30.000 --> 00:20:34.000Stuart Winchester: And I'm going to stop my screen share.00:20:40.000 --> 00:20:42.000Stuart Winchester: Uh, Eric?00:20:42.000 --> 00:20:43.000Erik Mogensen: What's up, man?00:20:43.000 --> 00:20:57.000Stuart Winchester: How you doing? Joining us now is the director of IndyPass, the founder of Entebeni Systems, and the operator of Black Mountain, New Hampshire. Eric Mogenson is a good friend of the storm, and he joins us now from where? Where are you, Eric?00:20:57.000 --> 00:21:05.000Erik Mogensen: I am, uh, calling in from Black Mountain, New Hampshire, our new home, and I'm up at the Alpine Cabin.00:21:04.000 --> 00:21:18.000Stuart Winchester: I want to start on the Alpine Cabin. Tell us what the Alpine Cabin was when you arrived at Black Mountain and what it has turned into from what it is and from a revenue standpoint.00:21:06.000 --> 00:21:07.000Erik Mogensen: Yep.00:21:19.000 --> 00:21:34.000Erik Mogensen: Yeah, so, um, I spend the first 8 to 10 hours of my day working with our engineering and product teams, and most of it is in front of a computer or on the phone, but by 5 PM I try to be up here on the mountain every.00:21:34.000 --> 00:21:52.000Erik Mogensen: night. Like, doing trail work, on the excavator, snowmaking, lift work. But I keep a desk up here in the summer. Couldn't keep a desk here in the winter. Um, but I do keep a desk up here so that when I have an idea, or I want to come write something down, or I want to watch a YouTube video, or do something, this place is super productive for me.00:21:53.000 --> 00:22:11.000Erik Mogensen: It's like my peaceful, happy place in the summer. In the winter, there is nothing peaceful about this place. This, this place rages, uh, European style. So, when we took over Black Mountain, the Alpine cabin, the credit card receipts from the Alpine cabin the year before.00:22:11.000 --> 00:22:22.000Erik Mogensen: were $38,000, uh, for the season in sales. Um, and the year after, our first year that we took it over, it was over $300,000.00:22:22.000 --> 00:22:29.000Erik Mogensen: Um, and then our second year, it was over $600,000, and most of that comes down to champagne.00:22:29.000 --> 00:22:38.000Erik Mogensen: But don't look at champagne as something you drink. Champagne is something that you use to celebrate. And so I think.00:22:38.000 --> 00:22:50.000Erik Mogensen: The long-winded answer to your question is, is the Alpine cabin is truly a place to celebrate the sport and culture of skiing, and people are definitely holding on to that.00:22:50.000 --> 00:23:03.000Stuart Winchester: It's an amazing space, and if folks aren't familiar with Black Mountain, that's the main double chair to the summit right behind you, and it goes right over the alpine cabin. It's a party scene, and it's a lot of fun.00:22:59.000 --> 00:23:00.000Erik Mogensen: Oh, yeah.00:23:03.000 --> 00:23:20.000Stuart Winchester: Going from $38,000 to $600,000, 20X in revenue, I mean, Eric, that's the kind of revenue stream that could change the path of a lot of small ski areas. Is that replicable, do you think, at some of these smaller family-owned ski areas around the country that.00:23:20.000 --> 00:23:25.000Stuart Winchester: are really tied to old revenue models and just need a little spark.00:23:24.000 --> 00:23:32.000Erik Mogensen: Yeah, I don't know if you can scale the champagne necessarily, but you can definitely scale.00:23:32.000 --> 00:23:51.000Erik Mogensen: the focus on the culture of skiing. And I think that's really what the independents do so well, is that, you know, the wood fireplaces smell authentic, the people are very authentic, the ski trails are authentic, they're weird, they're quirky, the lifts are slow, right?00:23:51.000 --> 00:24:06.000Erik Mogensen: Those a lot of people look at those things. We've been programed as skiers to see those things as liabilities. They're actually our biggest assets. And so, yeah, the Alpine, you know, the Alpine cabin was a little 200 square foot patrol shack.00:24:06.000 --> 00:24:11.000Erik Mogensen: that sold some, you know, beer and hot dogs.00:24:11.000 --> 00:24:21.000Erik Mogensen: But we never looked at that as a liability. We never looked at that as, hey, we need to go build a 20,000 square foot mid-mountain lodge, take on a ton of debt.00:24:21.000 --> 00:24:32.000Erik Mogensen: Um, we really looked at it as an opportunity, and I think every single small ski area has that exact same opportunity to focus on the authenticity of the product that they deliver.00:24:32.000 --> 00:24:48.000Stuart Winchester: There's been a ripple effect, too. I mean, what can you tell us about skier visits before and after you purchased it? Because Black, for background, for people who are not familiar with Black, the reason you own Black is because they announced they were closing on Facebook. They said, we're done. The skier has been open since 1930, whatever.00:24:48.000 --> 00:24:57.000Stuart Winchester: said, we're done, this was 3 years ago, and you said, no. And you tried to find a buyer, looked for a year, uh, and decided to buy it yourself. So, so…00:24:57.000 --> 00:25:03.000Stuart Winchester: You took a dying skier, what did the skier visits revenue look like when you got it, and what do they look like today?00:25:03.000 --> 00:25:15.000Erik Mogensen: It was about $700,000, $750,000 in top line revenue when we bought the whole ski area. Yeah, including the $32,000 in hot dogs and beer at this cabin.00:25:08.000 --> 00:25:11.000Stuart Winchester: That's the whole ski area.00:25:11.000 --> 00:25:12.000Stuart Winchester: Okay.00:25:15.000 --> 00:25:16.000Stuart Winchester: Mmhm.00:25:15.000 --> 00:25:27.000Erik Mogensen: Um, so it was the entire ski area. I don't quite know what the skier visits were. Um, we know what the ticketed visits were, but I would guesstimate that the skier visits were somewhere between, you know, 10 and 15,000.00:25:19.000 --> 00:25:20.000Stuart Winchester: Mm-hmm.00:25:27.000 --> 00:25:43.000Erik Mogensen: Um, in our second year, we took it to $2.5 million in top line revenue. Um, we've surpassed $5 million, uh, here in our 25th or 26th month. And skier visits, you know, all in, including employees and the whole thing, right about 55,000.00:25:43.000 --> 00:25:48.000Erik Mogensen: So it's been a big turnaround. It's been interesting, learned a lot.00:25:48.000 --> 00:25:50.000Erik Mogensen: And.00:25:50.000 --> 00:25:56.000Erik Mogensen: I think this is 100% doable by most of the smallest areas on the planet.00:25:56.000 --> 00:26:02.000Erik Mogensen: You just have to realize that if you want a different and better result, you have to take different and better action.00:26:02.000 --> 00:26:05.000Stuart Winchester: Yeah, I mean, you proved me wrong, because I, you know…00:26:05.000 --> 00:26:16.000Stuart Winchester: I thought Black had maybe just had its time, because it's surrounded by two Vail Own Mountains and Cranmore, which is a high-speed lift. Sunday River is right down the road. Uh, you have intense competition from Epic.00:26:16.000 --> 00:26:26.000Stuart Winchester: and… and Black Mountain is not an especially snowy mountain, like, say, Smuggler's Notch, we'll talk about in a minute. I… I didn't know if… if it had enough aura.00:26:26.000 --> 00:26:38.000Stuart Winchester: But it seems like you've either tapped the aura or created it, and really turned it around, and really given me a lot of hope that a lot of the ski areas that we see around the country, that…00:26:38.000 --> 00:26:45.000Stuart Winchester: Seem to be up against this modernization curve, they can't quite get ahead, might be able to take other routes to get there.00:26:45.000 --> 00:27:00.000Erik Mogensen: Yeah, and I think, too, Stu, it's worth noting, like, yeah, I'm proud of what we've done here, but there's a lot of really good operators out there that have done this, too. You know, having grown up in Buffalo, which I'll call, like, the Eastern Midwest of the Midwest.00:26:59.000 --> 00:27:00.000Stuart Winchester: Yeah.00:27:00.000 --> 00:27:10.000Erik Mogensen: Right? There's really well-managed ski areas that focus on the food and beverage, that focus on the authenticity, um, that drive a ton of other revenue.00:27:10.000 --> 00:27:23.000Erik Mogensen: Um, that are creative, uh, in that way, and I think we just have to be accepting of those things. We have to be accepting of them, we have to share what works, uh, share what doesn't work, and collaborate, um.00:27:23.000 --> 00:27:29.000Erik Mogensen: And and then we'll be fine. We'll be fine. These little skier is have a huge advantage.00:27:29.000 --> 00:27:39.000Erik Mogensen: in the fact that they are… they are run by authentic and passionate people. That… they… they are… they are run…00:27:39.000 --> 00:27:46.000Erik Mogensen: not as a profit center. Um, and yes, they need to be profitable to be sustainable and have reinvestment, right? But…00:27:46.000 --> 00:27:51.000Erik Mogensen: These little ski areas have such a remarkable advantage over some of the big areas.00:27:51.000 --> 00:27:57.000Erik Mogensen: and and how they're managed and what their direction looks like. We just have to take advantage of it and talk about it more.00:27:57.000 --> 00:28:06.000Stuart Winchester: this is just the beginning of the story, too. All right, let's switch over to Andy Pass, and, you know, my questions around Black, when you were initially taking it over, were…00:28:06.000 --> 00:28:24.000Stuart Winchester: how many retro ski areas does New England have room for in a market? Like, Mad River Glen has crafted its whole image around being this retro ski area. You know, they groom, they make snow up to 2,000 whatever feet, the single chair is a 1940 whatever, but they rebuilt it in 2007, so…00:28:24.000 --> 00:28:27.000Stuart Winchester: It is a well-maintained place.00:28:27.000 --> 00:28:42.000Stuart Winchester: as sort of like a museum. It's… it's… it's… the facade is old school, and it skis that way, but really, it's… it's been well tended to. Smuggler's Notch is another one of those that feels like 1960s, around 1960s haul lifts, including.00:28:42.000 --> 00:28:57.000Stuart Winchester: One of the longest in the country, the Madonna lift. Uh, and I saw black in that same mold and said, okay, how many of these do we have room for? But Smuggs is, at the end of the day, a awesome ski area, and you added it to IndyPass. I mean, how big of a victory is that for New England skiers?00:28:57.000 --> 00:29:03.000Stuart Winchester: to now have Smuggs, Jay, Waterville, all these ski areas on the one pass.00:29:02.000 --> 00:29:11.000Erik Mogensen: I mean, look, you've got… you've got Smogs, you've got Jay, you've got Bolton, you've got Cannon, you've got Waterville, um.00:29:11.000 --> 00:29:28.000Erik Mogensen: we've really leveled the playing field in the East, and it's exactly what we intend to do in other places of the country, and also around the world. Uh, and I think what we're proving here in New England, there's been a lot of focus with IndyPass in New England over the last two years, and a lot of that has to do.00:29:28.000 --> 00:29:44.000Erik Mogensen: With Black Mountain and our move and our things there. But what we're proving we can do here, we are going to replicate in other markets. There's no question in my mind. And I think what we're going to replicate is the fact that you don't have to be epic. You don't have to be iconic.00:29:44.000 --> 00:29:50.000Erik Mogensen: to be a really stable, well-earning business. You can be part of an independent group.00:29:50.000 --> 00:30:09.000Erik Mogensen: and still push and plow forward, and compete. So, you know, and I… look, I don't judge a ski area by its vertical. Don't judge a ski area by how many high-speed lifts it has. I think that's the mistake that we keep getting pulled into in skiing. And our… it's the mistake that we make as well as operators, and we…00:29:53.000 --> 00:29:54.000Stuart Winchester: Yeah. Okay.00:30:09.000 --> 00:30:16.000Erik Mogensen: we pass that mistake on to the consumers, right? Bigger is not better, it's just bigger.00:30:16.000 --> 00:30:33.000Erik Mogensen: Faster is not better. It's just faster, right? More lifts. Sure, that sounds great, but you have to pay for those lifts as well. And so that is going to there's that money doesn't just come from the sky that that money is going to be passed on to the consumer.00:30:33.000 --> 00:30:41.000Erik Mogensen: And the more and more we continue to do that, the more and more expensive and exclusive skiing's gonna become. So, again, I'll bring it back to…00:30:42.000 --> 00:30:51.000Erik Mogensen: One of the greatest advantages these places have are being small, are having slow lifts, are being independent, are being authentic. And that's exactly what Smugs is.00:30:51.000 --> 00:31:01.000Stuart Winchester: However, SMUGS also has 2,600 feet of vertical, 1,000 acres of skiing, and 322 inches of average snowfall. The numbers do help.00:31:01.000 --> 00:31:08.000Erik Mogensen: They do, but I'll leave the numbers to your spreadsheets that I can barely understand at this point.00:31:01.000 --> 00:31:03.000Stuart Winchester: The numbers do help, though, it's offline.00:31:06.000 --> 00:31:10.000Stuart Winchester: Well, that makes two of us and probably everyone else.00:31:08.000 --> 00:31:11.000Erik Mogensen: Those will speak for themselves.00:31:10.000 --> 00:31:16.000Stuart Winchester: Yeah, so having Jay and Smugs on there is an awesome combo. You know, I think that…00:31:16.000 --> 00:31:28.000Stuart Winchester: Indy and Doug before you, when Doug… I know Doug's still heavily involved, but the founder of the Indy Pass, Doug Fish. I think you have done a great job of building these little nodes of skiing.00:31:28.000 --> 00:31:44.000Stuart Winchester: around the country, and now around the world. So the… the donut hole has always kind of been Colorado, Utah, Tahoe, and that's because that's where Epic and Icon logically went. Those are the three biggest ski markets. But I want to talk a little bit first about the Midwest, where.00:31:44.000 --> 00:31:59.000Stuart Winchester: Indy built a really nice network, and you have a lot of ski areas in the Midwest. You have… 37. Uh, you've had some big departures this year. Lutzen, Granite Peak, and Snow River, run by Midwest Family Ski Resorts.00:31:59.000 --> 00:32:16.000Stuart Winchester: Went over to Icon, and Lutzen is, for the listeners, biggest ski area in Minnesota. It skis like a New England ski area. Granite Peak, you know, lots of high-speed lifts. Charles Skinner really turned that place from a dump into something nice. And the Snow River's on the come up. It's in a nice snow belt in Michigan.00:32:16.000 --> 00:32:19.000Stuart Winchester: Uh, you know, how much…00:32:19.000 --> 00:32:27.000Stuart Winchester: Did you see those as drivers of IndyPass sales in the Midwest? And how concerned, if at all, are you that they departed?00:32:26.000 --> 00:32:41.000Erik Mogensen: Well, look, let's… let's talk… I mean, the moose in the room here is that that… that loss sucks for us. Like, there's no way around it. Um, it… it… it's a bummer. It stings. Uh, I really like Charles Skinner. I really like Charlotte. I think they're both.00:32:32.000 --> 00:32:34.000Stuart Winchester: Yeah. Okay.00:32:41.000 --> 00:32:57.000Erik Mogensen: really great operators. They're very, very smart. They're very, very sharp. We had a we had a great call around when we kind of showed them what the revenue was in their last season, and we talked through it, and very, very amicable. I've always relied. Have some great, you know, dinner conversations with Charles.00:32:57.000 --> 00:33:12.000Erik Mogensen: And and I think they're great. They they have to make a move. They made a business decision to go to Icon and Icon makes that very, very, very attractive. You know whether or not that initial sales pitch.00:33:12.000 --> 00:33:29.000Erik Mogensen: translates into the long-term vision? I don't know. I firmly believe that, you know, Midwest skiers are some of the most authentic and purposeful, you know, skiers on the continent, and they'll figure it out. I think we have lots of options, there's no question.00:33:29.000 --> 00:33:38.000Erik Mogensen: But none of them are going to be quite like those Midwest family resorts. And so we'll have to see what happens. It stings, but I don't.00:33:38.000 --> 00:33:42.000Erik Mogensen: What I've really learned about Indy is that.00:33:42.000 --> 00:33:47.000Erik Mogensen: Our our strength is in the diversity of of.00:33:47.000 --> 00:33:56.000Erik Mogensen: the resorts that we've put together. It's not on a… it's not on a single one resort, or a single resort operator. Um, so…00:33:56.000 --> 00:34:01.000Erik Mogensen: I hate losing resorts, but I'm never afraid to lose them and/or replace them if necessary.00:34:01.000 --> 00:34:12.000Stuart Winchester: So, when they go to ICON, there's a couple different tiers for ICON. So, Midwest family went to the traditional 7-5 tier of 7 on full ICON, 5 on ICON base. Today.00:34:12.000 --> 00:34:19.000Stuart Winchester: I kind of announced that Cabaret, a former IndyPass partner that actually just left Indy, was a founding member in 2019.00:34:19.000 --> 00:34:32.000Stuart Winchester: left for Icon. That news just broke. I don't know if you have any thoughts on that. Buck Hill similarly left Indy for Icon today, a couple of years ago. Is that too new to process, or what are your thoughts on Cabra Fact?00:34:31.000 --> 00:34:48.000Erik Mogensen: Yeah, I think it's exactly the same where, you know, we, we, you know, Cabrifay is a great ski area. Um, we're sad to see them go. We, you know, look, they're independent for a reason. They get to make their choice. They've made their choice. They're going to go to Icon. The consumers can make their choice of where they go and where they want to.00:34:48.000 --> 00:35:05.000Erik Mogensen: they want to spend their time and money. You know, we're going to fight as hard as we can to drive as much value for the operators and the consumers as possible. I can tell you, we had some people that had left for that icon two day product that now want to come back because of the payout.00:35:02.000 --> 00:35:04.000Stuart Winchester: Okay.00:35:05.000 --> 00:35:22.000Erik Mogensen: Or lack thereof. So, look, none of this is static. One thing I can absolutely guarantee everybody on the pass and everyone listening to this is, is this is going to happen every single year forever. You're going to have people come, you're going to have people go. And we're all going to think it's way more consequential.00:35:10.000 --> 00:35:11.000Stuart Winchester: Mmhm.00:35:22.000 --> 00:35:33.000Erik Mogensen: than it actually is. The reality is, is that indie sales for the last 7 seasons continue to go like this, and we're directing more and more.00:35:33.000 --> 00:35:39.000Erik Mogensen: revenue, meaningful revenue to these independent resorts. And that's not going to stop.00:35:39.000 --> 00:35:43.000Stuart Winchester: Yeah. The, uh… another place you have…00:35:43.000 --> 00:35:45.000Stuart Winchester: Good.00:35:46.000 --> 00:35:55.000Stuart Winchester: cluster is the Pacific Northwest. Mission Ridge and Blacktail, which are jointly owned, recently announced that they left, and I reached out.00:35:55.000 --> 00:35:57.000Stuart Winchester: to…00:35:57.000 --> 00:35:59.000Stuart Winchester: Mission Ridge.00:35:59.000 --> 00:36:06.000Stuart Winchester: COO and GM Matt Neubauer, and I just asked him, you know, what's going on, and this was his email, this is a quote.00:36:06.000 --> 00:36:15.000Stuart Winchester: Mission Ridge's agreement ran through the end of the 25-26 season, and we declined to seek a new one. Being independent means making the calls we think are right for the mountain long term.00:36:15.000 --> 00:36:32.000Stuart Winchester: So, that's basically echoing what you just said, the mountains will make the right decision. Uh, Blacktail's situation is different. This is a continuation of the email. Uh, they reached out to establish a new agreement before the old one ended and did not get engagement on it. Indy did reach out after passes, went back on sale September 1st, but by then, Blacktail had moved on.00:36:32.000 --> 00:36:42.000Stuart Winchester: and was preparing for the season ahead. So that was the rationale that I have for Matt. He didn't want to talk about it further publicly, but that was his on-the-record statement.00:36:43.000 --> 00:36:59.000Erik Mogensen: Yeah, I, I, you know, look, Stu, I, I think as good as it is for your ratings, you know, I, we're not gonna hang out every, every scary as, you know, laundry and every single conversation. Um, I would disagree with how that was had. I think, I think one of the greatest things about India is we have.00:36:53.000 --> 00:36:55.000Stuart Winchester: Mmhm.00:36:59.000 --> 00:37:09.000Erik Mogensen: 300-plus resorts around the world. One of the hard things about Indy is that we have 300-plus resorts around the world. It's a lot of contracts to manage, it's a lot of things.00:37:06.000 --> 00:37:07.000Stuart Winchester: Okay.00:37:09.000 --> 00:37:19.000Erik Mogensen: I could, like, tell you from the ski area operating, um, perspective, like, I feel everything's nice and chill all summer, and we're doing really good, and then all of a sudden it's, you know.00:37:19.000 --> 00:37:35.000Erik Mogensen: September 1st, and it's like, wow, we got a lot to do in the next 60 days before we make snow. And I think every single ski area operator runs through that. Uh, and there's a lot going back. Stu, sometimes I have to go look at your spreadsheets to understand who's on the pass.00:37:35.000 --> 00:37:52.000Erik Mogensen: That's why we usually give everything to you ahead of time so that you can, like, count them up and do the math and do everything. So it's hard. But I would say, that team at Blacktail is world class. Jesse is and is incredible. We've I've always had a great relationship with Jesse.00:37:52.000 --> 00:38:08.000Erik Mogensen: We'd welcome them on the pass. I don't think that that's changed. And I think that Blacktail and Mission Ridge are two very different ski areas. And I'm really fascinated and hopeful that they figure out a way.00:38:08.000 --> 00:38:10.000Erik Mogensen: how to make the whole thing work between the two of them.00:38:10.000 --> 00:38:28.000Stuart Winchester: Yeah, you still have a really nice set of resorts out there with White Pass, and 49 Degrees North, and Mount Hood Meadows, and Bluewood, and Brundage, and Tamarack. And Tamarack's interesting, because so Tamarack, and I want to clarify this, I've actually gotten a lot of inquiries about this, people emailing me telling me my charts are wrong.00:38:28.000 --> 00:38:43.000Stuart Winchester: Uh, which… which happens, you know, they're… they're big and… and, uh, unwieldy, so I get things wrong, but that's… they're always a work in progress. But, uh, they're telling me Tamarack's not in the past because they joined Icon today, which… which obviously they did. Uh…00:38:43.000 --> 00:38:46.000Stuart Winchester: So what's going on with Tamarack? Are they on Indy?00:38:46.000 --> 00:38:59.000Erik Mogensen: Tamarack's on Indy, um, you know, we're excited about Tamarack, we've always been excited about Tamarack. Again, Scott, really great operator, um, super smart guy, great ownership group.00:38:59.000 --> 00:39:13.000Erik Mogensen: You know, I think we could probably comment on that a little bit further. But you know my job is not to speak for these resorts, Stu. My my job is to support them, and there's a difference between supporting them and speaking for them.00:39:07.000 --> 00:39:08.000Stuart Winchester: Yeah. Okay.00:39:13.000 --> 00:39:20.000Erik Mogensen: So, I'll always support them, and what Tamarack decides to do and where they decide to sit is good, but.00:39:20.000 --> 00:39:23.000Erik Mogensen: I'm comfortable saying that Tamarack's on Indy.00:39:23.000 --> 00:39:37.000Stuart Winchester: Yeah, in general, you know, when Buck Hill joined the Icon 2 Day last year, you said adios. I think that's what was my understanding from a distance, correct me if I'm wrong. What was different about the Tamarack situation? Why are you making the exception for Tamarack?00:39:37.000 --> 00:39:52.000Erik Mogensen: Look, I think, look, Icon's aggressive. They're aggressive. They're trying to add as many people as they possibly can to that two-day pass. You know, I think that there's a lot of promises on that, and I think they have a very aggressive sales team.00:39:52.000 --> 00:40:08.000Erik Mogensen: Which is which is good. They're they're, you know, trying to replicate what Indy has done. So we'll just have to see what happens. But I would say that I would I would say that, you know, I have a I have a good relationship with a couple people over in that organization.00:40:08.000 --> 00:40:15.000Erik Mogensen: And I think they're trying to figure out what they're going to do. But there's no question that we're in, you know, pretty intense competition right now.00:40:08.000 --> 00:40:09.000Stuart Winchester: Mmhm.00:40:16.000 --> 00:40:18.000Stuart Winchester: All right, let's…00:40:18.000 --> 00:40:32.000Stuart Winchester: wrap up on that. Let's talk about Snow King, because the Indy Pass, you know, part of the reason the Indy Pass is able to grow so fast, from my point of view, was Doug had this great insight that the ski areas that Epic and Icon were overlooking.00:40:32.000 --> 00:40:38.000Stuart Winchester: Did have value collected onto a pass, and when you put them all together as a dynamite product.00:40:38.000 --> 00:40:47.000Stuart Winchester: and now I think, as you said, ICON's going for that, and then you have the Snow Pass, and the Snow Pass, uh…00:40:47.000 --> 00:41:02.000Stuart Winchester: has signed Snow King as a partner, and that's a long-time Indy Pass partner, and I can read these emails if you'd like, or you can just talk through it yourself on how you see the Snow King.00:41:02.000 --> 00:41:03.000Stuart Winchester: um…00:41:03.000 --> 00:41:05.000Stuart Winchester: conflict here.00:41:05.000 --> 00:41:20.000Erik Mogensen: Yeah, look, I wouldn't really say that there is any controversy here. I think Snow King is staying on Indy. Um, you know, Ryan and I never discussed any sort of litigation, and I connected him directly with you so that he could, you know, explain the situation for himself.00:41:21.000 --> 00:41:36.000Erik Mogensen: Look, again, it's not my job to get out in front and speak for these resorts. These are really great resorts with phenomenal and sophisticated operators, and they can speak for themselves. So, what I can do, Stu, is, you know, say, hey, Ryan.00:41:36.000 --> 00:41:43.000Erik Mogensen: you know, you're on Indy, and you're not on the snow pass, copy you on that email, and then you can read the email to the group.00:41:43.000 --> 00:41:46.000Stuart Winchester: Yeah, the email…00:41:47.000 --> 00:41:50.000Stuart Winchester: from Ryan said.00:41:51.000 --> 00:42:06.000Stuart Winchester: Stuart, hi Stuart, this is Ryan Stanley, General Manager of Snow King. That is correct, we're going to remain on the Indy Pass this upcoming season and also offer two free tickets to the Snow Pass holders without receiving compensation, meaning Snow King will not receive compensation.00:42:06.000 --> 00:42:16.000Stuart Winchester: We are fairly desperate for some skier visits and are working on an offer for free and or $20 tickets to other pass holders as well. You know, I…00:42:16.000 --> 00:42:18.000Stuart Winchester: Ran this…00:42:18.000 --> 00:42:20.000Stuart Winchester: Bye.00:42:20.000 --> 00:42:22.000Stuart Winchester: Snow pass and.00:42:22.000 --> 00:42:26.000Stuart Winchester: I can read this email from Joe Heschen that he sent me today.00:42:26.000 --> 00:42:33.000Stuart Winchester: Uh, he said, Hi Stuart, I'm a bit confused by how this has become so complex. As stated, we have signed a signed agreement with Snow King.00:42:33.000 --> 00:42:43.000Stuart Winchester: While I would like to keep their details confidential, you are welcome to share ours. Our goal with this is not to profit, but rather to gather a group to work together for the betterment of the industry.00:42:43.000 --> 00:42:56.000Stuart Winchester: And then, it sounds like Snow King will be working with Indy and Snow Pass this season, which is great news for them. Thank you. Go Hessian. So, from Snow Pass's point of view, Snow King is still on both passes.00:42:57.000 --> 00:43:16.000Erik Mogensen: I don't know, Stu's starting to sound like a big old, you know, fun high school group text message here. I don't, I, you know, I don't know what to tell you. Um, again, I think Ryan's email's pretty clear. I'm not gonna speak for Ryan, not gonna speak for Joe. Um, they're definitely, you know, Snow King is definitely on the Indy Pass. We're definitely gonna pay them, just like we have.00:43:16.000 --> 00:43:21.000Erik Mogensen: every year. We're definitely gonna push a lot of visits to them. Um, you know, I'm not…00:43:21.000 --> 00:43:33.000Erik Mogensen: entirely sure, uh, beyond that. Uh, and, and, you know, Ryan, again, Ryan's a really smart guy. I've enjoyed talking to him. Um, I've spent a…00:43:33.000 --> 00:43:49.000Erik Mogensen: few, you know, longer phone calls, and he is desperate for skier visits, and I get that. He's a small skier area in the shadow of Jackson Hole, and doesn't have a ton of population to pull from. Most of the population that's coming through is destination visits.00:43:49.000 --> 00:43:57.000Erik Mogensen: And he needs more skier visits. We… we want Snow King to get skier visits. We… we… and if Ryan wants to comp…00:43:57.000 --> 00:44:07.000Erik Mogensen: you know, snow pass holders, or icon pass holders, or epic pass holders, then that's fine. I think that's great. But just because Ryan is going to comp.00:44:03.000 --> 00:44:04.000Stuart Winchester: Mmhm.00:44:07.000 --> 00:44:18.000Erik Mogensen: the Snow Pass doesn't mean that he's on the Snow Pass, and just because Ryan is going to comp Icon Pass holders, that doesn't mean that he's joined the Icon Pass. Um, all I can come down to, again.00:44:18.000 --> 00:44:27.000Erik Mogensen: is that Snow King's on the Indy Pass, um, and from our perspective, they're giving some free tickets to some of the other passes.00:44:27.000 --> 00:44:35.000Erik Mogensen: Hopefully, that checks everyone's box for early September ski area drama.00:44:35.000 --> 00:44:43.000Stuart Winchester: All right, it is an ongoing story. I just have a lot of conflicting information from…00:44:42.000 --> 00:44:56.000Erik Mogensen: What we should do is just, you know, get Uncle Joe on the call, and get Ryan on the call, and you on the call, and we all talk about it, right? Like, I think it's… I don't think it's that complicated, and frankly, it's not that big of a deal.00:44:56.000 --> 00:45:12.000Erik Mogensen: And I question the intentions behind making it a big deal. I think that, you know, Snowpass is definitely looking for us to bite into a controversy, and we're just not going to.00:45:12.000 --> 00:45:22.000Erik Mogensen: We're just not going to. We… our job is to focus on the independent resorts and make sure that we drive more visits to more independent resorts.00:45:22.000 --> 00:45:23.000Erik Mogensen: more often.00:45:23.000 --> 00:45:31.000Erik Mogensen: It's really simple, you know, and I think, I think in general too, Stu, like, you know.00:45:24.000 --> 00:45:26.000Stuart Winchester: Do you? Yeah.00:45:31.000 --> 00:45:46.000Erik Mogensen: What I've gotten from a lot of our operators and partners and people in skiing is they're just very confused by this. And again, it might be good for ratings or listeners, but there is no litigation here.00:45:46.000 --> 00:45:56.000Erik Mogensen: there is no problem with Snow King. They're a great, valued partner. You know, this comment, you know, an idea around democratizing skiing, right? Like.00:45:56.000 --> 00:46:08.000Erik Mogensen: you know, let's let every resort build their own reciprocal deal with, you know, Jersey Joe's commission-based software pitch, right? That's cute, that sounds nice, but in practice, IndiePass exists for a reason.00:46:08.000 --> 00:46:12.000Erik Mogensen: It's a lot more work for skier is and most importantly.00:46:12.000 --> 00:46:20.000Erik Mogensen: It's much more fragmented and a confusing product for the consumer. A single pass with a single price point.00:46:20.000 --> 00:46:22.000Erik Mogensen: And a lot of partners.00:46:22.000 --> 00:46:28.000Erik Mogensen: you know, mitigates the patchwork of one-off deals, and that's the whole reason IndyPass exists.00:46:28.000 --> 00:46:37.000Erik Mogensen: More people skiing more often at independent resorts, right? Like, we redirect tens of millions of dollars a year to independent operators.00:46:38.000 --> 00:46:48.000Erik Mogensen: Arguing that somehow the absence of the IndyPass is better for the industry is nonsensical at best. It would just give Icon and Epic a more…00:46:48.000 --> 00:46:51.000Erik Mogensen: More opportunity to eat our lunch. So…00:46:51.000 --> 00:47:02.000Erik Mogensen: you know, we can… we can dive into all the muddy details all day long, but I don't see any controversy here. We're super excited to have snowpack… I mean…00:47:02.000 --> 00:47:04.000Erik Mogensen: Snow King.00:47:04.000 --> 00:47:15.000Erik Mogensen: on the Indy Pass. Um, and, you know, maybe you just have to come up with a different color for it on your spreadsheet, like some sort of gradient between the two. Whatever you want to do, we trust you.00:47:15.000 --> 00:47:32.000Stuart Winchester: Let me zoom out a little and make this a little more conceptual, because you've told me before that IndyPass doesn't make money, and I believe you're still sticking to Doug's original ratio of 15% for admin, which I doubt covers admin. So 85% traditionally was paid out to the resorts, correct?00:47:33.000 --> 00:47:49.000Erik Mogensen: Correct. Oh, yeah. Still the case. Yeah. No, I mean, look, we, we, you know, 85% of every passport just goes back to the independents. And remember, look, we, we take 100% of our money in on credit cards. We pay the ski resorts in check cash. Right. So we're also eating that credit card fee.00:47:33.000 --> 00:47:36.000Stuart Winchester: Is that still it? Okay.00:47:40.000 --> 00:47:41.000Stuart Winchester: Mmhm.00:47:49.000 --> 00:47:59.000Erik Mogensen: So now you're down to, you know, 12% in change. Running a pass like this, it's not profitable. We never looked at this as being profitable.00:47:52.000 --> 00:47:53.000Stuart Winchester: Right.00:47:59.000 --> 00:48:10.000Erik Mogensen: I really bought IndyPass because I knew that Doug was going to exit and needed to exit, and I thought some of the other people that would buy the pass.00:48:10.000 --> 00:48:21.000Erik Mogensen: would view it more as a media company or a marketing opportunity, and less of something that I think is very important for the independents. So…00:48:21.000 --> 00:48:39.000Erik Mogensen: Uh, you know, Snowpass has committed to giving 80% back, um, to the resorts in their first year, and then something else beyond that, right? And the difference between 80% and 5%, right? You know, it sounds like 5%, but if you actually do the math, that's a 25% difference.00:48:39.000 --> 00:48:49.000Erik Mogensen: Uh, and so we pay every resort the same percentage back of their, you know, top ticket price. We've always done that, um, so…00:48:50.000 --> 00:48:55.000Erik Mogensen: That's what we do, that's what we've done, that's what worked, and that's what we.00:48:54.000 --> 00:48:59.000Stuart Winchester: So to zoom out to the conceptual level a little bit here, I want to look at…00:48:59.000 --> 00:49:09.000Stuart Winchester: Snow King's neighbor, Jackson Hole. Okay, so Jackson Hole is on Icon. They're also on Mountain Collective. You've taken a pretty firm stand that Indy.00:49:09.000 --> 00:49:16.000Stuart Winchester: partners should be exclusive with Indy. If you're looking at a ski area like Snow King that is desperate for.00:49:16.000 --> 00:49:18.000Stuart Winchester: for visits.00:49:18.000 --> 00:49:24.000Stuart Winchester: why cut that pathway off? Why is it important to make indie exclusive and not say, okay.00:49:24.000 --> 00:49:39.000Stuart Winchester: case by case, if you're, uh, you know, certain resorts, if we don't have an exclusivity agreement with you, like, maybe you want to give, you know, Brundage a higher payout because they're a destination and… and to be exclusive, but maybe some of these other ones, you give them all the tools in the toolbox. What…00:49:39.000 --> 00:49:42.000Stuart Winchester: Why is that not an option? Or is it an option?00:49:40.000 --> 00:49:48.000Erik Mogensen: Yeah, I just, I think it complicates things, number one. Number two, I just don't find it very equitable. The great thing about IndyPass, look, I get…00:49:48.000 --> 00:49:58.000Erik Mogensen: There's a lot of conversations all the time when we have a larger resort wanting to join, or has joined, or wants to renew about getting a bigger payout.00:49:58.000 --> 00:50:08.000Erik Mogensen: What I can tell you for as long as I own and run IndyPass, I'm going to treat every single resort the same. I'm not going to make special side deals.00:50:08.000 --> 00:50:14.000Erik Mogensen: That's just what we're going to do. I think it's a mistake to do that.00:50:14.000 --> 00:50:20.000Erik Mogensen: Everyone's going to get the same. Everyone's going to be the same. Everyone's going to get the same percentage payout.00:50:14.000 --> 00:50:15.000Stuart Winchester: It.00:50:15.000 --> 00:50:17.000Stuart Winchester: Mmhm.00:50:20.000 --> 00:50:23.000Erik Mogensen: No special deals.00:50:23.000 --> 00:50:37.000Stuart Winchester: So let me wrap on that point. So you added Smugs, your New England network is lights out. You know, like I said, Jay, Smugs, Cannon, Waterville, Saddleback, and a bunch of smaller places, including Black Mountain. Doug was concerned when he started the pass.00:50:37.000 --> 00:50:48.000Stuart Winchester: About dilution in the marketplace, and if you put too many ski areas in a market, you would both cannibalize their season pass, and drive down their yield, or their eventual payout.00:50:49.000 --> 00:51:04.000Stuart Winchester: you have filled in a lot more density, and when I've asked you about it in the past, you said that's a data-driven decision, so can you break that down for us, and what gives you confidence that adding smugs is not going to take away from.00:51:04.000 --> 00:51:08.000Stuart Winchester: Fulton Valley, or Jay Peak, or Cannon, or Titus.00:51:08.000 --> 00:51:23.000Erik Mogensen: Well, we know exactly how many pass holders we're adding every single year, right? We, we have a unique control over how many passes we sell, right? So we have, we know the data that comes in on one lever and we 100% control the amount.00:51:11.000 --> 00:51:12.000Stuart Winchester: Yeah.00:51:23.000 --> 00:51:43.000Erik Mogensen: of passes in that lever that we sell. So it's just simple math, right? It isn't even that complex of a spreadsheet. Uh, you wouldn't even have to have it in a spreadsheet. So we need to add enough customers to make sure that we don't over dilute Bolton's payout or those things. And what's remarkable is the data shows us this is, I think now our fourth season.00:51:43.000 --> 00:51:49.000Erik Mogensen: of owning and operating the IndyPass is that we just keep going in the right direction.00:51:49.000 --> 00:52:04.000Erik Mogensen: And that's the reality. Like, JPEAK and Bolton's payout, the check that they get from IndyPass and take to the bank to pay their bills and buy more chairlifts and more snowmaking pipe and pay their employees, is only getting bigger and bigger.00:52:04.000 --> 00:52:08.000Erik Mogensen: With smugs on the pass. And again, I cannot.00:52:08.000 --> 00:52:23.000Erik Mogensen: reiterate enough how sophisticated of an operator these guys are. Like, the DeLauriers are smart. They see the numbers, you know? Christian Knapp at PGRI, he sees the numbers. Steve Wright, these are smart guys. John Schaefer, the…00:52:23.000 --> 00:52:27.000Erik Mogensen: Really smart. You know, if they figure it out.00:52:27.000 --> 00:52:30.000Erik Mogensen: I think that that itself.00:52:29.000 --> 00:52:38.000Stuart Winchester: Yeah, Jay has been, uh, has recommitted to Indy several times, uh, through one-year contracts. All right, Eric, IndyPass is still on sale?00:52:38.000 --> 00:52:56.000Erik Mogensen: Uh, 80 Pass is on sale right now, yes. I think what we've announced is we've said tomorrow's the day. I think we could go into midday Saturday. Um, it's… it's hard to tell, right? We look at a couple numbers, we look at people that have put things in their cart, and what the potential conversion rate is, and where things go, and…00:52:56.000 --> 00:53:01.000Erik Mogensen: the geography around them. We definitely have a very firm ceiling on what we're gonna sell.00:53:02.000 --> 00:53:10.000Erik Mogensen: When we're going to sell that through, that's the hard part. But yeah, we've identified that tomorrow's the day.00:53:08.000 --> 00:53:16.000Stuart Winchester: And this will be the end of 26-27 IndyPass sales guaranteed, or is there a chance for a flash December sale or something?00:53:15.000 --> 00:53:30.000Erik Mogensen: There is never a guarantee of anything in this thing. We are talking to some pretty major additions as well that I think would be meaningful, and we'll have to decide if that's a this year thing or a next year thing with them.00:53:19.000 --> 00:53:20.000Stuart Winchester: Okay.00:53:30.000 --> 00:53:46.000Stuart Winchester: I mean, you've already added over 40 new partners. India has more partners than Epic, Icon, Mountain Collective, Snowpass, and Mountain Collective Capital's Powerpass combined around the world. So you're saying we should expect or could expect more partners?00:53:31.000 --> 00:53:32.000Erik Mogensen: Alright.00:53:46.000 --> 00:53:49.000Stuart Winchester: In advance of the 26-27 winter?00:53:48.000 --> 00:54:02.000Erik Mogensen: Yeah, for sure. I mean, I can tell you that there will definitely be some more. And I think, Stu, it's actually about 60 new additions. And I know you don't like to count the cross-country ski areas, but we should maybe find a separate tab for them on the spreadsheet.00:54:02.000 --> 00:54:04.000Stuart Winchester: Yeah.00:54:02.000 --> 00:54:12.000Erik Mogensen: Every ski area matters to us here, whether it's cross country or downhill or big or small. I think that's what makes us different.00:54:11.000 --> 00:54:27.000Stuart Winchester: Yeah, you know, I didn't start stop counting them out of malice. I stopped because I couldn't really understand them, and the maps kind of looked like a brain scan, and some would leave, and it was just a lot. I was already trying to track too much.00:54:27.000 --> 00:54:44.000Stuart Winchester: I will take that piece of advice, though, and I will see if I can find a place where they make sense. Eric, really appreciate everything today, appreciate everything you're doing with Indy and Black Mountain, and look forward to catching up with you again really soon.00:54:44.000 --> 00:54:49.000Erik Mogensen: Yeah. Thanks so much, Stu. Keep those spreadsheets going, dude.00:54:46.000 --> 00:54:47.000Stuart Winchester: Alright.00:54:48.000 --> 00:54:51.000Stuart Winchester: That's all I do.00:54:49.000 --> 00:54:52.000Erik Mogensen: Yeah, I know. See ya.00:54:51.000 --> 00:54:53.000Stuart Winchester: All right, take care.00:54:52.000 --> 00:54:53.000Erik Mogensen: Bye.00:54:55.000 --> 00:55:05.000Stuart Winchester: All right, that was Eric Mogensen, director of IndyPass, owner of Black Mountain, responding to some of the questions.00:55:06.000 --> 00:55:21.000Stuart Winchester: initial conversation I had with Joe Heschen the other day. So, uh, that's great. We have no more clarity on Snow King, and this episode went a little off the rails, because I need to… there's gonna be a lot of experimentation here, guys.00:55:21.000 --> 00:55:35.000Stuart Winchester: Uh, the… the opening take, I'm realizing, I don't know if I should be recording that before the guest. I think maybe I need to start with the guest, because otherwise, I end up having to cut myself short. So…00:55:35.000 --> 00:55:39.000Stuart Winchester: I want to get to some reader reaction.00:55:39.000 --> 00:55:42.000Stuart Winchester: To close us out today.00:55:42.000 --> 00:55:44.000Stuart Winchester: And…00:55:44.000 --> 00:55:47.000Stuart Winchester: The first comes from…00:55:47.000 --> 00:55:49.000Stuart Winchester: Matt Hart.00:55:49.000 --> 00:56:03.000Stuart Winchester: He said, really, this is in reaction to Brian Norton's interview yesterday about Loon Mountain's expansion. Matt Hart, really good, loved Brian's description of the expansion and how they will make it work from an operations point of view.00:56:03.000 --> 00:56:06.000Stuart Winchester: Catcher's mitt for snow, love it.00:56:06.000 --> 00:56:21.000Stuart Winchester: And then, and then Matt asks, did he give you grief for calling the Timbertown expansion that little one LOL? I, no, he didn't, but, but it is, I mean, it was a 30 acre expansion on a huge ski area. So, uh, I don't know, maybe, I think they, uh.00:56:22.000 --> 00:56:36.000Stuart Winchester: you know, I'm always the tourist, so anytime I'm asking these guys anything, they… I think that it sounds a little ridiculous, because they live it every day of their life. It would be like them asking me a question about my cats, you know, it's something that I'm around every day.00:56:36.000 --> 00:56:46.000Stuart Winchester: All right, this is a comment from Robert, a paid subscriber, which is the way you can interact with the show is to be a paid subscriber to the Storm Skiing Podcast.00:56:46.000 --> 00:57:00.000Stuart Winchester: Robert says, again, of the Brian Norton pod yesterday, great second effort. Are you planning to stick to a drop time of about 4 p.m. Eastern time? What is your anticipated schedule? Daily, four days a week, three?00:57:00.000 --> 00:57:07.000Stuart Winchester: 4pm drop makes for a nice way to wrap up the day, at least for those in a compatible time zone.00:57:07.000 --> 00:57:22.000Stuart Winchester: And then Brian Bench, paid subscriber, says, ditto on sharing the anticipated schedule. We humans are creatures of habit, and so would be great to know when we can generally expect these to land. Excited for your chat with Eric today. Well…00:57:22.000 --> 00:57:23.000Stuart Winchester: Brian.00:57:23.000 --> 00:57:26.000Stuart Winchester: I have an amazing guest.00:57:26.000 --> 00:57:29.000Stuart Winchester: scheduled for…00:57:29.000 --> 00:57:46.000Stuart Winchester: Sep

Welcome to the Storm's short-form, news-focused podcast. Don't worry, I will still write newsletters too. To browse a podcast transcript, click the “transcript” button above - click on any block of text and the audio will jump to that point in the conversation. Paid subscribers can leave a comment below - I'll respond to some in the next episode. Thank you for supporting independent ski journalism./:The Zoom transcript (click “transcript” above for the Substack transcript, which will zoom to any point in the video when you click on the associated text block; timestamps below DO NOT MATCH THE VIDEO)00:01:51.000 --> 00:02:02.000Stuart Winchester: Welcome to the Storm! It is September 8th, 2026, and if you are a Storm regular, you are probably wondering what in the heck is going on here.00:02:02.000 --> 00:02:09.000Stuart Winchester: Today, we are launching an all-new format for the Storm Skiing Podcast.00:02:09.000 --> 00:02:22.000Stuart Winchester: It is shorter, it is news-focused, it will be more frequent, and it will publish the same day that I record it in just about every instance.00:02:22.000 --> 00:02:23.000Stuart Winchester: So.00:02:24.000 --> 00:02:28.000Stuart Winchester: It's gonna have a lot of different elements. Uh, takes just…00:02:28.000 --> 00:02:31.000Stuart Winchester: on whatever's happening in the news.00:02:32.000 --> 00:02:34.000Stuart Winchester: Okay, let's scrap that and let's start again.00:02:38.000 --> 00:02:41.000Stuart Winchester: Okay, starting from the top.00:02:41.000 --> 00:02:42.000Stuart Winchester: 3.00:02:42.000 --> 00:02:44.000Stuart Winchester: Q.00:02:44.000 --> 00:02:45.000Stuart Winchester: One.00:02:45.000 --> 00:02:59.000Stuart Winchester: Welcome to the Storm! I'm your host, Stuart Winchester. It is September 8th, 2026, and I would like to welcome you all to a brand new version of the Storm Skiing Podcast.00:02:59.000 --> 00:03:02.000Stuart Winchester: So, the long-form podcast…00:03:02.000 --> 00:03:09.000Stuart Winchester: has been the default of the Storm Skiing Podcast since I launched in 2019.00:03:09.000 --> 00:03:12.000Stuart Winchester: Very proud of the Storm Skiing podcast.00:03:12.000 --> 00:03:16.000Stuart Winchester: We're at episode 227.00:03:16.000 --> 00:03:26.000Stuart Winchester: I have interviewed the leaders of nearly every large ski area in America, and the leaders of most of the large ski companies in America.00:03:26.000 --> 00:03:29.000Stuart Winchester: But something started to feel a little bit off.00:03:29.000 --> 00:03:35.000Stuart Winchester: And, you know, I started to think about the kind of podcasts that I consume.00:03:35.000 --> 00:03:44.000Stuart Winchester: And those are mostly, frankly, around Michigan football, uh, which is my other obsession besides ski-ski-ski-ski-ski-ski-ski-ski-s.00:03:44.000 --> 00:04:02.000Stuart Winchester: tend to be much more news-focused. They tend to be much shorter than the Storm Skiing Podcast. They tend to publish the same day that they record them, and they tend to break down current events. For example, I just went to a Michigan football game.00:04:02.000 --> 00:04:21.000Stuart Winchester: on Saturday in Ann Arbor. If you're even remotely a sports fan, you probably saw the controversial ending to that game when Michigan got an extra second added on, and Bryce Underwood, the quarterback, tossed a Hail Mary to win the game when JJ Buchanan, our transfer receiver, came down with the ball.00:04:21.000 --> 00:04:36.000Stuart Winchester: That's never happened in the history of Michigan football, to have a Hail Mary ending that Michigan wins. So, on the way home, it's a 10-hour drive back to New York, my wife and I listened to all the different Michigan podcasts that were breaking down that moment. And I realized that…00:04:36.000 --> 00:04:54.000Stuart Winchester: as much as I like the Storm Skiing Podcast, and as much as a lot of other people like it, I was not really making the kind of podcast that I actually listen to. And that's a problem, because in our current media environment, people have a lot of choice.00:04:54.000 --> 00:04:58.000Stuart Winchester: They have a lot of of.00:04:58.000 --> 00:05:13.000Stuart Winchester: different things they can give their attention to, and it's hard to get and keep their attention. So, I want to say right off, I am not killing the long-form storm skiing podcast. It will not end with episode 227. In fact, I have about 5 or 6 in the can that I've been sitting on.00:05:13.000 --> 00:05:30.000Stuart Winchester: for this news, and I will release those soon, and my thanks to the folks who participated in those podcasts for their everlasting patience as I got this together. So, I'm still gonna make the Storm Skiing Podcast. The frequency will go from about 45 a year at its peak.00:05:30.000 --> 00:05:47.000Stuart Winchester: It's probably about a dozen a year or so, and sometimes there will just be a time when the long form is the more appropriate form for telling the story of a mountain. If I have someone new on, for example, so for example, I've never had.00:05:47.000 --> 00:06:02.000Stuart Winchester: Uh, the GM or owner of Sierra at Tahoe in California, an important mountain on the podcast. Never had Wolf Creek on the podcast, never had Mount Baker. If I were to get one of those folks, I would want to do a long form, tell the story of the ski area. But it's not always necessary to.00:06:02.000 --> 00:06:18.000Stuart Winchester: Tell the entire story of the ski area and its history and its culture when you just want to talk about a new lift or you just want to talk about the fact that it joined a new pass. So this shorter podcast will be more frequent.00:06:18.000 --> 00:06:35.000Stuart Winchester: It will have different segments, segments with takes when I just talk about what's going on. It will still have interviews, much shorter interviews. Today we have an interview with an awesome guest, Snow Partner CEO Joe Heschen, one of the smartest guys in skiing.00:06:35.000 --> 00:06:45.000Stuart Winchester: But before, Joe and I went on for two hours. This time, we'll be able to condense it down. And then at the end of each episode, my intent.00:06:45.000 --> 00:07:02.000Stuart Winchester: and hope is to have reader interaction, and this will be a feature available only to paid supporters of the Storm Skiing Journal and Podcast, and you can upgrade to a paid subscription at stormskiing.com anytime. The podcast will be for everyone, as it's always been.00:07:02.000 --> 00:07:18.000Stuart Winchester: But only paid subscribers will be able to interact with the podcast. And the way that they will be able to do that is that they will be able to write a comment on the article that accompanies the newsletter on stormskiing.com.00:07:18.000 --> 00:07:32.000Stuart Winchester: And the next day, I will read some of those comments and react to them as appropriate. And I'll talk a little bit more about that later and why I'm doing it that way. But for now, I want to assure you.00:07:32.000 --> 00:07:48.000Stuart Winchester: This podcast is going to come to you the same way your podcasts always have. Now, there is a video version. You can watch that on YouTube, will be our primary channel, as well as Substack, which is where the newsletter is published. There will always, always, always be an audio version.00:07:48.000 --> 00:07:58.000Stuart Winchester: And it will always come to the same places that you have always gotten the podcast. If that's Apple, if that's Spotify, there's some that I don't even know.00:07:58.000 --> 00:08:11.000Stuart Winchester: how the podcast got on there, or why it's on there. There's an RSS feed that spits this out from Substack. That will not change. The storm will be… when you go looking for it, you're going to find the storm.00:08:12.000 --> 00:08:13.000Stuart Winchester: So.00:08:13.000 --> 00:08:24.000Stuart Winchester: This is something I'm super excited about because I think it will allow me to have a lot more guests a lot more often.00:08:24.000 --> 00:08:35.000Stuart Winchester: there are so many great minds in skiing right now, and I feel like there's a lot of negative sentiment around skiing and the way it's evolving. There's a lot of talk of a duopoly.00:08:35.000 --> 00:08:39.000Stuart Winchester: But from my point of view.00:08:39.000 --> 00:08:54.000Stuart Winchester: there's not a duopoly in a way that is dominating all consumer choice. And the reason I have that point of view is I'm having conversations every single day with smart people.00:08:54.000 --> 00:09:10.000Stuart Winchester: thinking far ahead and doing great things to change skiing in ways that make skiing better, that make skiing access better. People like Joe Hesham, my guest today, people like Eric Mogenson, who runs the Indy Pass, people like John Schaefer, who runs a handful of mountains.00:09:10.000 --> 00:09:28.000Stuart Winchester: in the East, people like Rick Schmitz, who runs three ski areas in the Midwest. Small ski area operators like Tim Meyer at Caber Fay in Michigan, who we'll talk about a little bit later. So, I'm talking to these people all the time, and I'm seeing the independent ski areas are really, for the most part, doing fine. I'm seeing.00:09:28.000 --> 00:09:33.000Stuart Winchester: Huge investment. I'm seeing huge innovation and.00:09:33.000 --> 00:09:43.000Stuart Winchester: Because of the frequency of the podcast, and because of the laborious nature of turning interviews into written content.00:09:43.000 --> 00:10:00.000Stuart Winchester: I don't think that I'm getting that to you in the way that I would like, in, in, in the way that you deserve. I want you to be part of this conversation. I want you to see why I'm so optimistic about skiing right now. I want you to know why I feel that skiing is in its best.00:10:00.000 --> 00:10:05.000Stuart Winchester: place, historically, that it has ever been, at least in America.00:10:05.000 --> 00:10:10.000Stuart Winchester: Now, it certainly has problems, and we will get into those as well.00:10:10.000 --> 00:10:21.000Stuart Winchester: I don't answer to anyone. I don't answer to the operators. I don't have a boss. I answer to my subscribers, and that's it. The only thing I care about is the truth.00:10:21.000 --> 00:10:28.000Stuart Winchester: Uh, and my optimism does not come from any desire to have access or anything else. My… my…00:10:28.000 --> 00:10:31.000Stuart Winchester: My content and my commitment to the truth.00:10:31.000 --> 00:10:50.000Stuart Winchester: comes from wanting to deliver a great journalistic product. Uh, and there's gonna be opinion and analysis. You're not always going to agree with what I say, and that's good! I wanna remind people that. That's good. If you agree with everything I say, I have no value. I can tell you that all of my guests.00:10:50.000 --> 00:10:54.000Stuart Winchester: disagree with things I say, but the reason they keep coming back.00:10:54.000 --> 00:11:03.000Stuart Winchester: And the reason that I hope they will keep coming back is because I'm trying to be fair, I'm trying to work within the bounds of the truth, and I'm not…00:11:03.000 --> 00:11:08.000Stuart Winchester: Jumping to these huge accusatory.00:11:08.000 --> 00:11:25.000Stuart Winchester: narratives that we see so often with the Mega Passes and with the big consolidators, Vale and Altera. So, I want to give a different perspective, I want to give it more frequently. The newsletter, one more point, the newsletter will stay the same. There will always be written content.00:11:25.000 --> 00:11:34.000Stuart Winchester: I am still a writer with a podcast, not a podcaster with a newsletter, though I kind of have to admit at this point that I am.00:11:34.000 --> 00:11:42.000Stuart Winchester: a podcaster, even though that sounds… I don't know, it sounds a little… pretentious, or juvenile, or uh… like I'm…00:11:42.000 --> 00:11:58.000Stuart Winchester: you know, doing this as a side hustle while I drive for Uber, but… but no, this is my full-time job. The Storm is and has been my full-time job for a couple of years. Now, the reason I want to switch to a news-based podcast is for days like today, because today we have.00:11:58.000 --> 00:12:00.000Stuart Winchester: Huge news.00:12:00.000 --> 00:12:04.000Stuart Winchester: One of my favorite ski areas.00:12:04.000 --> 00:12:09.000Stuart Winchester: One of the best ski areas in the eastern United States.00:12:09.000 --> 00:12:14.000Stuart Winchester: Uh, depending on your point of view, maybe one of the best ski areas in the United States.00:12:15.000 --> 00:12:20.000Stuart Winchester: is joining a Malta Mountain Pass for the first time.00:12:20.000 --> 00:12:27.000Stuart Winchester: That is Smuggler's Notch, Vermont. Smuggs is an incredible place.00:12:27.000 --> 00:12:40.000Stuart Winchester: For a lot of reasons. Number one, if you don't live in the East, and you're under the impression that the East is an ice ball, and the vertical drops are short, and the mountains are small.00:12:41.000 --> 00:12:56.000Stuart Winchester: You're wrong. You're just wrong. And there is a snow. There's plenty of big mountains in the east. First of all, there's plenty of good snow pockets in the east. One of the best snow pockets is in northern Vermont, and you have a line of resorts.00:12:56.000 --> 00:13:12.000Stuart Winchester: We call it the spine of the Green Mountains. Starts at Killington Pico, goes up to Sugarbush, which is in Alterra Mountain. Right next door is Mad River Glen, the famous Indy with the single chair. North of that is Bolton Valley, which is on Indy Pass. North of that is Stowe, which is owned by V.00:13:12.000 --> 00:13:23.000Stuart Winchester: On the backside of Stowe is Smuggler's Notch, and then north of that is Jay Peak. Smuggler's Notch joins IndyPass today, and here are the stats.00:13:23.000 --> 00:13:39.000Stuart Winchester: It is a 2610 foot vertical drop that is the fourth tallest in the east. It has one smug says 1060 skiable acres that they claim there's actually more in the woods. If you count the back bowls and some of the secret stashes.00:13:39.000 --> 00:13:54.000Stuart Winchester: Off of the Sterling lift. So that makes it the fourth largest ski area in the east. It is the second snowiest ski area in the east after Jay Peak, which is also an IndyPass partner with 322in of snowfall.00:13:54.000 --> 00:14:10.000Stuart Winchester: On average per winter. Yes, that's a lot. That's those are Vail numbers. Those are Colorado numbers. No, it's not Cottonwoods, but it's deep enough that those ski areas almost always have tree skiing from the beginning.00:14:10.000 --> 00:14:22.000Stuart Winchester: from around Christmas through the end of the season. I've skied Glades at Stowe in April many times. I've done the same at Jay Peak. So, the snow coverage really.00:14:22.000 --> 00:14:38.000Stuart Winchester: comes and it really falls. Mount Mansfield, which is where Stowe is, right next to Smuggs, is the tallest mountain in Vermont, and they have a snow stake there that consistently builds up to around 60 inches or so for the season. So, Smuggs joins Indy Pass.00:14:38.000 --> 00:14:56.000Stuart Winchester: today. It is the… and, and, and, and… No Blackouts on Indie Bass Pass, which goes on sale today to the general public, or actually maybe tomorrow it goes on sale, for… $419.00:14:56.000 --> 00:14:57.000Stuart Winchester: The ND…00:14:57.000 --> 00:15:13.000Stuart Winchester: Plus is 469. So I'll give you a few stats here. So Indy with adding smugs, that is the 43rd Alpine lift serve ski area that Indy has added for the 2026 to 2027.00:15:13.000 --> 00:15:14.000Stuart Winchester: Winter.00:15:14.000 --> 00:15:30.000Stuart Winchester: That gives them a total. Now, my totals are going to be a little different than Indy's because they're counting cross-country ski areas. And I'm leaving those off. And I also count sometimes two ski areas, as one when they're when they're separate entities. But but they share days.00:15:30.000 --> 00:15:45.000Stuart Winchester: So Indy now has 256 ski areas, lift-served alpine downhill ski areas, which get two days each. So they have more than you could possibly use. That includes 148 ski areas in the United States.00:15:45.000 --> 00:15:57.000Stuart Winchester: 32 in Canada, 39 in Europe, and 32 in Japan. You can ski 30% of all ski areas in America on Indy.00:15:57.000 --> 00:16:14.000Stuart Winchester: Now, on the flip side, Indy also had some important losses this winter. They lost, and they're all in the Midwest, and Indy's lost mountains before, and with a roster that big, you're gonna have some turnover. Uh, but the first wave of losses came back.00:16:14.000 --> 00:16:24.000Stuart Winchester: in past release season in March, when the three areas owned by Midwest Family Ski Resorts, some of the best operators in the country, uh, they own Lutzen Mountain in Minnesota.00:16:24.000 --> 00:16:39.000Stuart Winchester: one of the largest ski areas in the Midwest, uh, Granite Peak in Wisconsin, which has 3 high-speed lifts, and Snow River, which is really 2 side-by-side ski areas and a nice snow belt in Michigan's Upper Peninsula. They left for Icon Pass.00:16:39.000 --> 00:16:53.000Stuart Winchester: Now, there's a little bit of a historical precedent there, because those three ski areas had been on the Max Pass, which had been the immediate predecessor, along with the Rocky Mountain Super Pass, to the Icon Pass. Uh, the…00:16:53.000 --> 00:17:10.000Stuart Winchester: Icon Pass, when it debuted in 2018, left off Snow River, Granite Peak, and Lutzen. And I always thought, well, Snow River wasn't a part of Midwest Family at the time, but I always thought that was a mistake. So I'm not surprised to see them go, but those were big drivers of Indy Pass sales.00:17:10.000 --> 00:17:16.000Stuart Winchester: Because those are marquee mountains in the Midwest. They also recently lost…00:17:16.000 --> 00:17:34.000Stuart Winchester: Another three mountains run by another great operator in Wisconsin, Little Switzerland, Crystal Ridge, and Nordic Mountain. Now, these are small ski areas. They're feeder ski areas, but they're important ski areas because Rick is a very smart guy. He's very influential.00:17:34.000 --> 00:17:50.000Stuart Winchester: And he has a lot of influence in the ski business, including being part of the board of directors of the National Skiers Association. Everyone respects him. They also lost Cabar Fay, one of my favorite mountains in Michigan. It was my pseudo-home mountain when I lived in Michigan as a teenager.00:17:50.000 --> 00:17:57.000Stuart Winchester: I have a lot of respect for Tim and Pete Meyer, who run that over there. So, I'll talk a little bit more…00:17:57.000 --> 00:18:10.000Stuart Winchester: about that with Joe, because I think there's going to be some crossover with the snow pass. So, quickly, before we get to our guest, I want to tell you about Profile Search International.00:18:10.000 --> 00:18:15.000Stuart Winchester: A lot of you come to this podcast to hear from the best minds in skiing.00:18:15.000 --> 00:18:20.000Stuart Winchester: But what if you want to find one of these great leaders for your own mountain team?00:18:20.000 --> 00:18:35.000Stuart Winchester: Well, let me introduce you to the folks at Profile Search International. They are the ski industry talent acquisition experts, and are the only executive search and recruitment firm in the world that is 100% focused on the ski industry.00:18:35.000 --> 00:18:48.000Stuart Winchester: They have used their intimate understanding of skiing and related industries and available candidates worldwide to place hundreds of transformational leaders at the best and most progressive ski areas over the past 30 years.00:18:48.000 --> 00:19:04.000Stuart Winchester: With offices in the US and Canada, Profile Search finds and negotiates with the right leaders for your team. You can reach out to them directly at profilesearch.com or contact them by email or phone, or send me a note and I will connect you directly with their expert team.00:19:06.000 --> 00:19:08.000Stuart Winchester: Okay.00:19:08.000 --> 00:19:11.000Stuart Winchester: We are joined.00:19:11.000 --> 00:19:13.000Stuart Winchester: As soon as we get a video.00:19:13.000 --> 00:19:33.000Stuart Winchester: We are joined today by the founder and CEO of Snow Partners, which owns and operates the Mountain Creek Outdoor Ski Area and the Big Snow American Dream Indoor Ski Areas in New Jersey. Snow Partners' terrain-based learning program has been used by more than 80 ski resorts worldwide.00:19:33.000 --> 00:19:50.000Stuart Winchester: And the company has rolled out its SnowCloud all-in-one resort management software with at least 15 clients, including Jackson Hole, Wyoming. Last year, the company launched the Snow Triple Play Pass, which was good for 3 days, total across 16 ski areas in eastern North America.00:19:50.000 --> 00:20:01.000Stuart Winchester: Ahead of Winter 2026-27, Triple Play adds 7 additional mountains, for a total of 23, at a price of $179.00:20:01.000 --> 00:20:18.000Stuart Winchester: Snow Partners has also launched the Snow Pass, which is loaded with two days each at 14 ski areas for $339.99. My guest to break all this down for us today is a good friend of the Storm Skiing Podcast, Joe Heschen. Joe, welcome back to the storm. Always good to track you down.00:20:17.000 --> 00:20:18.000Joe Hession: Thanks.00:20:18.000 --> 00:20:21.000Stuart Winchester: How are you feeling on Snow Pass launch day?00:20:21.000 --> 00:20:36.000Joe Hession: You know, it's launch day for Snow Pass. It's launch day for Mountain Creek Seasons Passes. So winter's in the air. Things are happening. It's really exciting. This is probably my favorite time of year. So thanks for having me on such a special day. Winter's coming.00:20:34.000 --> 00:20:36.000Stuart Winchester: I'll do it.00:20:36.000 --> 00:20:53.000Stuart Winchester: Yeah, and it's the first day of the new platform for the Storm. So I wanted to get you on first. I'll admit, I want to do a little bit of a flex because I know you're a hard guy to track down and you're doing a lot of cool, interesting things. I want to start with the Snowpass, Joe, because you came on the podcast last year to talk about Snow Triple Play.00:20:53.000 --> 00:20:56.000Stuart Winchester: And your launch, and you were pretty…00:20:54.000 --> 00:20:55.000Joe Hession: Mm-hmm.00:20:56.000 --> 00:21:09.000Stuart Winchester: adamant, you know, this is not a pass. I don't want to do a pass. And, you know, we talked about it a lot, and I probably harassed you about it a little bit, and now we have a pass!00:21:00.000 --> 00:21:01.000Joe Hession: Yep.00:21:03.000 --> 00:21:05.000Joe Hession: Mm-hmm.00:21:09.000 --> 00:21:17.000Stuart Winchester: So, so tell us about that journey. How did, how did we get from TriplePlay to SnowPass, and, and why do you have the two different products?00:21:09.000 --> 00:21:10.000Joe Hession: Yep.00:21:17.000 --> 00:21:32.000Joe Hession: Yeah. And, and, you know, you might be very responsible for it because you, you pushed it early on of, you know, why, why would this not be a pass? And, you know, originally we were really following the data and the data we were really focused on was 73% of people ski between one and five days.00:21:32.000 --> 00:21:50.000Joe Hession: the price point for that, and we were looking at the data for Mountain Creek with our triple play, and saying, you know, there's really not a lot of triple plays for multi-resort. That's kind of a cool, unique concept. So we were really stuck on the data. Obviously, we heard feedback from folks like yourself, and also your other… all your listeners and subscribers, and…00:21:42.000 --> 00:21:43.000Stuart Winchester: Mm-hmm.00:21:50.000 --> 00:22:05.000Joe Hession: And… but then, it was really our past partners. The people that bought the Triple Play were like, if we had this option, we'd be really happy. They hit us that in our post-survey, they said, we really would like this. Um, and then the resorts. We had great partners on the Triple Play program, and…00:22:05.000 --> 00:22:13.000Joe Hession: they came in and said, we would like this as well. So, you know, the model's been done, and we made the leap to do it. So we're really excited about it.00:22:13.000 --> 00:22:28.000Stuart Winchester: You have a great network to launch, and I think especially if you live in New York Metro, and I want to talk about — I do want to talk about Triple Play, but let's focus on Snowpass for a minute. The three key mountains here are Bel Air, Gore, and Whiteface.00:22:28.000 --> 00:22:43.000Stuart Winchester: These mountains, for those of us who are in the area, we know they're state subsidized. They've gotten a half billion dollars in investment. That's a whole different subject. We're going to leave that alone because the result of that for your pass holders is these are awesome ski areas. Bel Air is essentially a brand new ski area.00:22:43.000 --> 00:22:58.000Stuart Winchester: And if you're in New York Metro, you get two days at Mountain Creek, and you get two days at Big Snow, then there's some little ones. You get up in Connecticut, you have Mount Southington. So you have a really nice network of.00:22:58.000 --> 00:23:10.000Stuart Winchester: 14 ski areas, 12 of them are in the east. Talk about that network, Joe, and how deliberate it was that they kind of worked together to create a compelling pass product.00:23:10.000 --> 00:23:27.000Joe Hession: Yeah, that's a great question because that is, you know, we probably look at the world a little differently than people looking at different passes and different programs. And I think you nailed it. Like, you know, with the news last week, you know, sometimes people from Colorado chirp and they, this pass doesn't make sense for me. I'm like, yeah.00:23:27.000 --> 00:23:44.000Joe Hession: Yeah, congratulations. You can read and understand basic logic. So we love our friends in Colorado, we love our friends out west, but this is a pass that's very regional. It makes so much sense if you live in this area and you're planning to have those trips and, and, and you might remember this, but years ago.00:23:31.000 --> 00:23:32.000Stuart Winchester: Right.00:23:44.000 --> 00:24:00.000Joe Hession: at the NSA show, which is the National Ski Association. I was on stage with a bunch of different groups, talking about Epic Pass and ICOM Pass, and this is before we had a Pass product. And I was saying, and I was a little critical too.00:24:00.000 --> 00:24:18.000Joe Hession: you know, listen, I think the high-level past products that exist, which just throw out big numbers, like, you know, 40 of these resorts, these resorts, or 300 resorts, like, it's cool, but the reality is, is I'm really focused on how does someone actually use it? So if we go back to the skier.00:24:18.000 --> 00:24:35.000Joe Hession: and the snowboarder, and how do they actually use this pass? And, you know, back in the day, and I love, you know, the industry is much smaller than people, especially your listeners might realize, like, I have a ton of respect for almost everybody. If anyone's in this business, I respect them, because it's a really hard business.00:24:35.000 --> 00:24:36.000Stuart Winchester: Mmhm.00:24:35.000 --> 00:24:51.000Joe Hession: And so for us, I've always looked at it and said these big pass products that are kind of like overwhelming with the options, like how do people actually use them and where does it drive traffic and traffic to the right places at the right time and stuff like that. So we're very deliberate.00:24:51.000 --> 00:25:02.000Joe Hession: very deliberate in, if you live in New Jersey, New York, Connecticut, Long Island, um, upstate New York, parts of Pennsylvania, this is a very compelling pass that not only takes you from the city.00:25:02.000 --> 00:25:18.000Joe Hession: Because for us, what's really critical is that kind of warm handshake from, we're teaching a hundred thousand new people a year to ski at Big Snow. Where do they then go to? And obviously we want them to come to Mountain Creek, but I also want them to go to Whiteface and Bel Air and Gore and Platic Hill.00:25:16.000 --> 00:25:17.000Stuart Winchester: Mmhm.00:25:18.000 --> 00:25:34.000Joe Hession: Um, because things like that, that's kind of how this industry can work together to take people who are new to the sport, or people who are, maybe have never gone. Maybe they always go to Vermont, and we love Vermont, but maybe this is their chance to go up to Whiteface and realize, oh, wow.00:25:34.000 --> 00:25:41.000Joe Hession: That's, you know, you can see JP from there, right? So it's kind of it's people don't realize how far north Whiteface is.00:25:36.000 --> 00:25:37.000Stuart Winchester: Mm-hmm.00:25:41.000 --> 00:25:49.000Stuart Winchester: Yeah, so you have a really nice network, and I think it's gonna sell really well. I mean, just even if… even if you just launched.00:25:49.000 --> 00:26:05.000Stuart Winchester: a Bel Air Gore Whiteface pass at that price point, I think it would probably sell really well. Uh, but the reality is you're going up against a very competitive market. So, uh, you look at Epic Pass, not maybe so competitive, you're doing something different, they don't have as many mountains in the market. Indy Pass.00:26:05.000 --> 00:26:20.000Stuart Winchester: I'm not even sure if you know this yet, because the embargo literally lifted when we started this at 10 a.m. eastern. A smuggler's notch today announced they are joining the Indy Pass. So the Indy Pass gives you a really nice network of resorts in your neighborhood.00:26:12.000 --> 00:26:14.000Joe Hession: Yep.00:26:20.000 --> 00:26:34.000Stuart Winchester: In New England, it has Waterville Valley, Cannon, Jay Peak, Saddleback, and now Smug, some of the best ski areas in the region. It has ski areas all over New York. That goes on sale to the public.00:26:34.000 --> 00:26:50.000Stuart Winchester: Today or tomorrow, the Indy Pass, they do a fall sale for $419. They have 256 alpine ski areas as of today, including 61 in the western US. They have a big head start, right? They started in 2019, so.00:26:50.000 --> 00:27:04.000Stuart Winchester: you're offering a different product, but it works in the same way, right? SnowPass. Uh, little lower price point, $340 as opposed to $419. What's your pitch for someone considering SnowPass or IndyPass?00:27:05.000 --> 00:27:20.000Joe Hession: Yeah, so, well, well, first let me hit that because it's, it's, what's interesting is, and, and it's important to kind of explain our background and where we come from. I probably see the world differently than almost everyone involved in this past world. I, I kind of look at it as.00:27:17.000 --> 00:27:18.000Stuart Winchester: Mmhm.00:27:20.000 --> 00:27:35.000Joe Hession: you know, the pitch is, if you live in this area and you want to visit the resorts on our pass, it's a no-brainer. Not only that, I don't think we're going to live in a world where there's Epic, Icon, Indy, Snow Pass, Mountain Collective.00:27:35.000 --> 00:27:53.000Joe Hession: I think we should be trying to live in a world where we democratize skiing back to the skiers and snowboarders, and allow them to make choices in their price points where they want to go, vastly different than it is today. I think these programs, um, really exist because lack of good technology.00:27:53.000 --> 00:28:08.000Joe Hession: Like, like, basically, we would have reciprocal programs back years ago with, uh, like, Mound Creek and Killington. And to get that to actually make sense to the guests, where they show up, and it's seamless, and the money's able to be traded the right way, wasn't possible years ago.00:28:00.000 --> 00:28:02.000Stuart Winchester: Mmhm.00:28:08.000 --> 00:28:24.000Joe Hession: So, for us, you know, and I'll get to the question of what the pitch directly to Indy, but I see the world so dramatically different than IndyPass. I see a world where independent ski resorts should be working with each other.00:28:15.000 --> 00:28:16.000Stuart Winchester: Mm-hmm.00:28:24.000 --> 00:28:43.000Joe Hession: for the betterment of their guests to share people to different locations that people find interesting. A real-life example is Martok in Nova Scotia and Cape Smoky have a reciprocal program that they're actually allowed to have… they have one pass that's able to work at both places and can split the revenue and funding between it.00:28:43.000 --> 00:29:00.000Joe Hession: between them. They have common ownership. But they're both on SnowCloud. So really, you know, our software platform, SnowCloud, which really operates all the things that is involved with Snowpass and Snow TriplePlay, our real pitch long-term, our real pitch of what we're trying to do with Snowpass.00:28:45.000 --> 00:28:46.000Stuart Winchester: Mm-hmm.00:29:00.000 --> 00:29:17.000Joe Hession: is open up the door to give resort leaders and operators tools where they take out the middleman. And what I mean by the middleman is Wachusett and a resort up in Vermont doesn't need a third party to organize their pass benefits.00:29:17.000 --> 00:29:33.000Joe Hession: They should be doing it directly themselves, using better technology. So, I am calling for a shift, a big shift, in the way that people think of this, of, let's get away from these big, pillar, clunky things that are these big, like.00:29:33.000 --> 00:29:46.000Joe Hession: big, like, kind of ego plays of passes, and let's take skiing back to the skiers and snowboarders, and let them have direct relationships with the resorts they love, and give these operators great tools to allow that to happen.00:29:37.000 --> 00:29:38.000Stuart Winchester: Mm-hmm.00:29:46.000 --> 00:29:50.000Joe Hession: Um, so that that's our long term pitch. Yeah.00:29:46.000 --> 00:29:56.000Stuart Winchester: So let me jump in there. I just want to ask now, I want to follow up on that. So are you saying this snow pass, your goal is to…00:29:56.000 --> 00:30:01.000Stuart Winchester: make it extinct at some point? It's a building block to the next level, is that what you're saying?00:29:58.000 --> 00:29:59.000Joe Hession: Yeah.00:29:59.000 --> 00:30:01.000Joe Hession: You…00:30:01.000 --> 00:30:17.000Joe Hession: Yeah, what's interesting is Snowpass, we have no upside in Snowpass. So we've been very open and clear about this. And I just want to make sure the goal of Snowpass is secure. We share all of our books openly with all of our resort partners. They can see every transaction, every dollar flow.00:30:17.000 --> 00:30:18.000Stuart Winchester: Mmhm.00:30:17.000 --> 00:30:33.000Joe Hession: There's overhead in some of the expenses. They get a clear, like, this is the piece that we do that. We originally said it was estimated at 5%. If it ends up becoming 3%, we'll distribute the rest of that to the resorts. We have no profit margin built into our plan for Snowpass.00:30:33.000 --> 00:30:43.000Joe Hession: Snowpass to us is the first step in trying to prove the theory of could we remove the middleman from the equation?00:30:43.000 --> 00:30:58.000Joe Hession: And we applaud the idea that if you're on Snowpass, and let's say that Whiteface wants to now work with Platykill directly, we would celebrate that and see that as a huge win.00:30:58.000 --> 00:30:59.000Stuart Winchester: Mm-hmm.00:30:58.000 --> 00:31:14.000Joe Hession: Because we want resorts to collaborate. If people are real fans of skiing and snowboarding, and they've been buying passes for years, and part of it, they know that the beauty of the ski industry is when the ski industry, skiers, snowboarders, the people that operate these resorts, work together.00:31:14.000 --> 00:31:26.000Joe Hession: they create beautiful things. So we need to give them tools to work together, and also the ability to work together, because some companies restrict people from being able to work with each other, which goes against the spirit of the whole ski industry in the first place.00:31:26.000 --> 00:31:32.000Stuart Winchester: So if you were… So let's think of… Let's do a thought experiment here. So let's take some…00:31:31.000 --> 00:31:32.000Joe Hession: Okay.00:31:32.000 --> 00:31:53.000Stuart Winchester: some resorts that share your operating software, right? So you have Mountain Creek, so you can do whatever you want with it, and you have big snow. I know that, for example, Greek Peak up in upstate New York uses, it's up near Cornell, sort of central New York for folks who aren't familiar. It would be a great feeder from Mountain Creek because it has.00:31:39.000 --> 00:31:40.000Joe Hession: Yep.00:31:44.000 --> 00:31:45.000Joe Hession: Mm-hmm.00:31:53.000 --> 00:32:09.000Stuart Winchester: a resort feel, and it's a big mountain, and it has a nice hotel across the street with a water park and everything. So you have, uh, Greek Beak, and then you signed Jackson Hole, right? So would an example be that if you were a…00:32:04.000 --> 00:32:05.000Joe Hession: Yeah.00:32:09.000 --> 00:32:13.000Stuart Winchester: Mountain Creek Passholder, you could somehow…00:32:13.000 --> 00:32:25.000Stuart Winchester: Mountain Creek could sign a deal with Greek Peak for shorter-term visits and Jackson Hole for longer-term. Is that the goal, and how would that be different from a pass we have now?00:32:23.000 --> 00:32:40.000Joe Hession: Yeah, so, yeah, well, because it could be priced exactly to the price, it would make sense to the consumer. Because right now, and remember, when people buy an IndiePass or a pass like that, there's an idea that all these resorts, like, I'm a big fan of IndiePass.00:32:40.000 --> 00:32:57.000Joe Hession: Pareto charts, the 80/20 rule. I will guess, not knowing anything about their business, that 80% of the revenue is made up of 20% of the resorts and the visits. I will almost guarantee it because that's how statistics works. So when you have huge numbers, it starts to cloud the efficiency of it, right?00:32:51.000 --> 00:32:53.000Stuart Winchester: Yeah.00:32:57.000 --> 00:33:17.000Joe Hession: So to me, I look at and say, yeah, so a program where it's like if Mountain Creek went to Greek Peak and said, we want to have a reciprocal program where if someone uses this, it seamlessly just works at the lift. So imagine someone took their Mountain Creek pass, went and rode the lift at Greek Peak and boom, the transaction happened. The guests never even knew it happened.00:33:11.000 --> 00:33:12.000Stuart Winchester: Mm-hmm.00:33:16.000 --> 00:33:18.000Stuart Winchester: Mmhm.00:33:17.000 --> 00:33:32.000Joe Hession: the business relationship worked, and then we shared data to basically say, oh, this is a Mountain Creek and Greek Peak guest. Now you guys can market directly to them and hopefully get them to come for a longer stay next time. That's where I… that's where I would love to have it, and Greek Peak's a great example.00:33:32.000 --> 00:33:40.000Joe Hession: We're great partners with them. We love that resort. They've been great early adopters of SnowCloud. We're not allowed to have a reciprocal program with them at Mountain Creek or Big.00:33:40.000 --> 00:33:58.000Joe Hession: They're, they're contractly obligated not to work with anyone other than who they work with, which is, which to me is just wild. And I think most people don't realize that that's how it works. And, you know, the last thing we need is, is the middleman kind of inserting themselves into controlling how people operate. It's just.00:33:58.000 --> 00:34:10.000Joe Hession: So… so I would love… I see a future like that. Currently, unfortunately, with a place like Repeat, we're not allowed to work with them. We're… we're… and… and I mean not on Snowpass. We can't have a reciprocal…00:34:10.000 --> 00:34:16.000Joe Hession: We can't give someone a discount if they're a Mountain Creek holder to go to Greek Peak. It's.00:34:16.000 --> 00:34:18.000Stuart Winchester: Yeah, and great.00:34:16.000 --> 00:34:18.000Joe Hession: Less rules. We need less rules.00:34:18.000 --> 00:34:29.000Stuart Winchester: Yeah, Greek Peak has worked with IndiePass since 2019. They've been an original partner over there. I want to get to that in a second. You know, I…00:34:19.000 --> 00:34:20.000Joe Hession: Okay.00:34:29.000 --> 00:34:44.000Stuart Winchester: I don't know if I see a post-pass world, because I like a menu, I like the big passes. However, what I think you're describing could solve is the free visit problem.00:34:44.000 --> 00:35:02.000Stuart Winchester: because I know Indian Ski Cooper, for example, had a dust-up a few years ago because Ski Cooper was essentially… India accused him of essentially creating a national pass, and that was probably my fault because I wrote an article that said, hey, look at this secret national pass for 300 bucks in Colorado. Nonetheless, it's a lot of…00:34:55.000 --> 00:34:56.000Joe Hession: Mm-hmm.00:35:02.000 --> 00:35:19.000Stuart Winchester: Free visits and you have mountains like Bogus Basin in, in Idaho that are still giving away a lot of free visits. Now, Bogus is a great business and, and it's doing well and they have a surplus and, and they've evolved great in the past decade or so. Uh, but, but it seems like that could really solve that.00:35:11.000 --> 00:35:13.000Joe Hession: Yep.00:35:20.000 --> 00:35:26.000Stuart Winchester: free visits problem, where there is some revenue sharing. Is that part of what you're trying to solve here?00:35:26.000 --> 00:35:41.000Joe Hession: 100%. And you see the big players do it, right? Like a big thing about us too is I'm not against anything. I think Indie is fantastic. And it's very important to point this out. I think that is, but I also think Epic and Icon are great.00:35:34.000 --> 00:35:35.000Stuart Winchester: Okay.00:35:41.000 --> 00:35:42.000Stuart Winchester: Mmhm.00:35:41.000 --> 00:35:57.000Joe Hession: Like, I'll put it this way, operating a small resort here in New Jersey, Mountain Creek, or Big Snow, there are things that Vail does so much better than us that we wish we had the resources they have. Now, with that said, we do things way better than Vail does, and they wish they had the resources.00:35:50.000 --> 00:35:51.000Stuart Winchester: Mmhm.00:35:57.000 --> 00:36:14.000Joe Hession: Or the ability to do what we can do, right? And, you know, there's an old commercial years ago that there was, like, a big boardroom, and the boardroom, they're like, I wonder what the little guys are doing. And then all of a sudden, it showed the people in, like, the startup, and they're like, I wonder what the big guys are doing. So, we're all in the same business, and we're.00:35:59.000 --> 00:36:00.000Stuart Winchester: Mmhm.00:36:05.000 --> 00:36:06.000Stuart Winchester: Yeah.00:36:14.000 --> 00:36:32.000Joe Hession: some of the things they've done to try to cure their own things. They own most of their resorts on their program, so they're gonna do things the way that benefits them, because they own all those resorts together. And they've tried to solve these problems in similar ways, and I think learning from them on that stuff, same thing with Icon is doing similar stuff to that.00:36:32.000 --> 00:36:35.000Joe Hession: Um, but yeah, I think…00:36:35.000 --> 00:36:44.000Joe Hession: that's exactly what we're trying to solve. We're trying to solve… we want resorts to have relationships that make sense to the consumer. Like, for example.00:36:44.000 --> 00:37:00.000Joe Hession: Who is going to go, and I'll, I'll, I'll, I'll, I'll, I'll, I'll focus on someone else for a minute. Who's gonna, who's gonna go to 40 resorts in a year on a certain pass? Nobody. Nobody. Skiers are smarter than that. No one's doing that. What they're doing, if you buy an Epic or Icon.00:36:56.000 --> 00:36:57.000Stuart Winchester: Right.00:37:00.000 --> 00:37:08.000Joe Hession: in the real world, the conversation goes, um, oh, I live in New York? Great. What pass are my friends buying?00:37:08.000 --> 00:37:24.000Joe Hession: Because where are they going to go this year? Where do we want to take our family trip? Oh, and it just happened. My wife and I, our family, we have a place in Snowmass. So every year, we have some friends who are like, I want to come out to Snowmass. Well, they buy an IconPass. Their decision is made based on, oh.00:37:10.000 --> 00:37:11.000Stuart Winchester: Mm-hmm.00:37:17.000 --> 00:37:18.000Stuart Winchester: Mm-hmm.00:37:24.000 --> 00:37:43.000Joe Hession: your condo's available, I can go, I'm gonna lock in an Icon Pass. That's how consumers actually work. So, to me, it's like, I agree with you, I love the big passes, I don't think they should go away. I think there's a great place for India, I think there's a great place for Icon, I think there's a great place for Epic Pass. There might be a great place for Snowpass.00:37:43.000 --> 00:37:59.000Joe Hession: But I also get really excited about other options. And I feel like we're at this disruptive time where we're seeing the results of these passes and kind of the rubs that are rubbing people the wrong way. And I think it might be time with technology that we can kind of.00:37:56.000 --> 00:37:57.000Stuart Winchester: Mmhm.00:37:59.000 --> 00:38:06.000Joe Hession: take it to the next level. Like, you know, we're talking about the evolution of, you know, major.00:38:06.000 --> 00:38:21.000Joe Hession: uh, success has been done, and there's been some learnings, right? Like… like, the pictures of the long lines and stuff, uh, that we see every holiday or powder day, like, is a result of the PASS program. It's a result of this, it's an output of that, and I think there's ways we can maybe.00:38:21.000 --> 00:38:37.000Joe Hession: Make it better where the skier gets a better choice, a better experience, and then the resorts get to share in different ways. So really, at the end of the day, I think it's a technology driven way to better collaborate for the betterment of the ski experience to democratize.00:38:34.000 --> 00:38:35.000Stuart Winchester: Mmhm.00:38:37.000 --> 00:38:42.000Joe Hession: It's kind of the price and take out the middleman is really, is really my pitch.00:38:41.000 --> 00:38:44.000Stuart Winchester: So, Joy, I appreciate…00:38:42.000 --> 00:38:45.000Joe Hession: I'd like to remove myself from the equation eventually.00:38:44.000 --> 00:39:01.000Stuart Winchester: You know, the problem with you removing yourself from the equation, Joe, is that everyone I talk to really likes working with Snow Partners, your team. They like the train-based learning, they like your operating software.00:38:54.000 --> 00:38:55.000Joe Hession: Yeah.00:39:01.000 --> 00:39:16.000Stuart Winchester: And I appreciate that spirit of Bonhomie, and you're right, the ski industry is small, and it was smaller than I would have imagined, and it was more welcoming than I would have imagined. I'm not sure if you read the lawsuit.00:39:16.000 --> 00:39:25.000Stuart Winchester: The most recent one filed against Veil Altera, Boyne Powder, the National Skier Association and and RRC. And it's built.00:39:20.000 --> 00:39:21.000Joe Hession: Yep.00:39:25.000 --> 00:39:34.000Stuart Winchester: the case for the lawsuit is built on accusations of collusion. Using a lot of.00:39:31.000 --> 00:39:33.000Joe Hession: Yep.00:39:35.000 --> 00:39:50.000Stuart Winchester: kind of fluffy evidence of people getting together at NSAA shows and basically sharing data and sharing best practices. I think all industries do this. Now, I'm going somewhere with this.00:39:50.000 --> 00:40:07.000Stuart Winchester: I appreciate that, and I think IndyPass, a lot of people love working with them. However, maybe a little more conflict would be good for the ski industry, because one thing I've seen as I've been reading old newspaper clippings is ski operators used to talk a lot more junk to each other, like, oh, Summit County, Colorado does.00:40:07.000 --> 00:40:17.000Stuart Winchester: more skier visits to the whole state of Utah. Obviously, those days are over, but there used to be a little more smack talk. So let me get into a little controversy here, and you can address this as you want.00:40:11.000 --> 00:40:13.000Joe Hession: Yep.00:40:15.000 --> 00:40:17.000Joe Hession: Yeah.00:40:17.000 --> 00:40:34.000Stuart Winchester: As you said, Indy Pass does not share. You have been willing to share and and the snow triple or snow pass shares two mountains, Bromance in Quebec and Whiteface with Mountain Collective and three.00:40:34.000 --> 00:40:45.000Stuart Winchester: Uh, Butternut, Jiminy Peak, and Cranmore with the Icon today. You and Indy are both claiming Snow King, you're both telling me it's locked in, uh, and…00:40:45.000 --> 00:40:55.000Stuart Winchester: Indy's telling me it's only gonna be on Indy, so… there's a little conflict for ya. Uh, how are you approaching that, and what do you think about the scenario?00:40:50.000 --> 00:40:52.000Joe Hession: Yeah, yeah.00:40:56.000 --> 00:41:00.000Joe Hession: Yeah, so we're talking about Snow King specifically?00:40:59.000 --> 00:41:02.000Stuart Winchester: Yes, Snow King specifically.00:41:00.000 --> 00:41:10.000Joe Hession: Yeah, so specifically Snow King, we have a signed agreement with Snow King. We're very excited to work with Snow King.00:41:07.000 --> 00:41:08.000Stuart Winchester: Mmhm.00:41:10.000 --> 00:41:23.000Joe Hession: Uh, Snow King would love to have visits, uh, come from us, and they are on our website, and we launched with Snow King. Um, that's where we're at. Um, you know, as far as what's going on with them in Indy.00:41:23.000 --> 00:41:39.000Joe Hession: Um, I'll kind of let them speak to that to themselves, but from what I understand, which I'll take some liberties and say what I think is going on, is there is a clause in an IndyPass that if someone leaves the IndyPass program.00:41:40.000 --> 00:41:55.000Joe Hession: They have to not work with anyone for another year. And it's kind of buried in the fine details. So I think what happened is I think they were off that pass, planned to be off that pass, maybe wasn't familiar with that clause, and then signed an agreement with us.00:41:55.000 --> 00:42:10.000Joe Hession: So for me, so the big question is, hey, so here's the choices as we sit today. We have a signed agreement. We've told Snow King, if this is going to hurt you, we never want to hurt you. So we are 100% willing to do whatever that takes.00:42:10.000 --> 00:42:12.000Joe Hession: to do it.00:42:12.000 --> 00:42:17.000Joe Hession: But, you know, we're not gonna just, like, bow down, because at the end of the day.00:42:17.000 --> 00:42:31.000Joe Hession: It's also on Indy, and maybe they… maybe they signed an agreement that wasn't… that was not the right thing to do. We have a signed agreement. They're on our paths, right? Um, at the end of the day, there's one person who can make a big choice here.00:42:25.000 --> 00:42:27.000Stuart Winchester: Mm-hmm.00:42:31.000 --> 00:42:32.000Stuart Winchester: Mmhm.00:42:31.000 --> 00:42:37.000Joe Hession: Is Indy gonna sue Snow King because of this clause in the piece?00:42:37.000 --> 00:42:54.000Joe Hession: I read in the Boston Globe that Eric Mogensen is going to, like, change and save skiing. Is he going to sue a small ski resort? Like, and I know that's blunt, but I would put the ball right back in his court. I would love to, you know, if he sues Snow King.00:42:44.000 --> 00:42:45.000Stuart Winchester: Mmhm.00:42:54.000 --> 00:43:12.000Joe Hession: That would be an insane thing. And I think he should go out to everyone and say, you know what, we're not going to litigate. You know, I know he hasn't been operating a ski resort long, and I have a ton of respect because of the fact that the fact that he's a GM of a ski resort, the fact that he's operating a ski resort, there's not a single person. And I respect him.00:43:12.000 --> 00:43:27.000Joe Hession: I really do. I really do. There's just one piece that we don't see eye to eye on. And it's… he's told me he's the anti-collaborator, and I am the ultimate collaborator. So when you get us in the ring together, it's one is super collaboration and one isn't. And so to me.00:43:27.000 --> 00:43:39.000Joe Hession: I think, you know, the more he operates a ski resort, he's gonna realize that litigation is one of the hardest things we have to deal with in the ski business. We have realities of things that happen at ski resorts that involve litigation.00:43:39.000 --> 00:43:49.000Joe Hession: suing each other is just a waste of time. Like, what are we doing? Like, we should be, like, we need… we should be talking about skiing and snowboarding, and we should be thinking.00:43:42.000 --> 00:43:43.000Stuart Winchester: Mmhm.00:43:49.000 --> 00:44:09.000Joe Hession: how many visits can Indy give Snow King? I would love for them to get a ton of visits. How many visits can Snow Pass give Snow King? Let's get Snow King visits. Let's give people options. And just because of, like, some, uh, you know, red tape in a contract, we're then gonna threaten and clause, like.00:43:52.000 --> 00:43:53.000Stuart Winchester: Mmhm.00:44:09.000 --> 00:44:28.000Joe Hession: So that's… so here's… so I gave you probably more than I should have, but… and I'm sure Hugh is no longer looking at me, so he… but he didn't give me the hook, so I'm still talking, right, Hugh? We're good? So, I'm sure… you know, but you'll definitely… you wanted to have, you know, for this inaugural session, you wanted to have some stories. This is a story.00:44:28.000 --> 00:44:39.000Joe Hession: The story is, the reality is, the truth is, that they were under contract, Indy, from what I understand, which they've told me, they wrote they are no longer to work, they gave them the right.00:44:39.000 --> 00:44:53.000Joe Hession: I'm out. This is the time you're supposed to be out. They were unaware of this one clause, which we were also unaware of. We signed, we moved forward, we announced. After announcement, it was, no, you can't do that. So, really, right now, I think Snow King would gladly take visits from both.00:44:53.000 --> 00:44:54.000Stuart Winchester: Mm-hmm.00:44:53.000 --> 00:44:56.000Joe Hession: We would gladly take visits from both.00:44:56.000 --> 00:45:02.000Joe Hession: Ball's in Mogensen's court, we'll see what he does. I guess the best way to approach this is publicly. So, here.00:44:58.000 --> 00:45:00.000Stuart Winchester: And he…00:45:00.000 --> 00:45:16.000Stuart Winchester: I agree, and Eric is scheduled to be on this podcast on Thursday, so he will have his chance to respond. And you know what, Joe, you're welcome back anytime to respond. But before you go out the door, I do want… I did promise to keep these short, and I know for you and I.00:45:06.000 --> 00:45:07.000Joe Hession: Perfect!00:45:10.000 --> 00:45:12.000Joe Hession: Yep.00:45:15.000 --> 00:45:16.000Joe Hession: Yep.00:45:16.000 --> 00:45:31.000Stuart Winchester: Both, that's a challenge. I do want to call out some of these awesome new triple play partners, uh, Jiminy Peak and Cramore, especially. I have a ton of respect for the Fairbanks and, and, uh, what, and what they do. Uh, Bromont is, is an excellent.00:45:27.000 --> 00:45:28.000Joe Hession: Yeah.00:45:31.000 --> 00:45:51.000Stuart Winchester: edition, and Hallamont. Actually, Hallamont is on Snow Pass as well, which is a terrific skier. I never realized until I went there this year. It's just because it's private on the weekends and in public during the week. What do you have to do to convince some of these folks, especially Jiminy Cranmore Bromont, to jump over to Snow Pass? Do you think there's a path there?00:45:52.000 --> 00:46:10.000Joe Hession: Yeah, you know, I do. I think it's kind of proving it out over time, but also making, you know, going back to what I said earlier, maybe the right product for them is a relationship with different resorts, right? Maybe it's a whole new version of what happens, but I think we're very lucky to have them on the program.00:46:10.000 --> 00:46:25.000Joe Hession: Both operators are fantastic. Brian and Tyler Fairbank, we go back really far. Like, they were early adopters of us with snow operating and train-based learning. Brian Fairbank, if people don't know, is one of the godfathers of snowmaking in the industry.00:46:15.000 --> 00:46:16.000Stuart Winchester: Mmhm.00:46:25.000 --> 00:46:40.000Joe Hession: He's still at it. He's in his 80s. He's out there making snow. I mean, he's an absolute legend. So anytime we get to work with him and his resort partners, we're really happy. Tyler, we've obviously known for well over a decade and a half as well.00:46:40.000 --> 00:47:00.000Joe Hession: great resorts, we've loved visiting them, and I think they're great operators, so I think people are going to love discovering them. And that's, you know, one thing I'll give a lot of credit to Indy for, which has opened our eyes, is the fact that there's so many passes on the program, there's the fact that there's all these different options. People learn new places they've never learned before, right? And I think Epic and I kind of have done the same.00:46:54.000 --> 00:46:55.000Stuart Winchester: Mmhm.00:47:00.000 --> 00:47:15.000Joe Hession: You know, I never thought of going to Crested Butte, but because it's on the Epic Pass, I'm going to go to Crested Butte, or I never thought of going to this resort, but because of it. And I think that's been a huge success. And it's great to hear you say, like, Hollymont, like, oh, I didn't know that much about the.00:47:04.000 --> 00:47:05.000Stuart Winchester: Yep.00:47:15.000 --> 00:47:29.000Joe Hession: I think that's the spirit. The spirit is, how do you take skiers from different regions and inspire them to want to go to somewhere else and make that transaction seamless and easy for the operators to navigate, is really our goal.00:47:28.000 --> 00:47:49.000Stuart Winchester: It's such a rich world, and I love how you're helping folks explore it. Leave us with this, Joe. Where can we buy Snowpass? And I believe you said you're selling a limited number. You probably won't tell me that number, but how soon should folks go to where you're going to tell us to go before they're going to lose this special price of, I believe, 340 for Snowpass and 179?00:47:49.000 --> 00:47:52.000Stuart Winchester: For the triple play.00:47:52.000 --> 00:48:05.000Joe Hession: Correct. So, so 4pm today, mysnowpass.com, uh, it's gonna be a limited release. Uh, if you know the Mound Creek world, and you know how we do it, it's actually Mound Creek's on the clock right now.00:48:05.000 --> 00:48:22.000Joe Hession: Um, we've been selling for 31 minutes, so I'm gonna get an update when we get off the call here, but at 4 o'clock, we will have our watch party with our group in the kind of war room. We're watching the transactions live. We have a number that we have promised ourselves we will not exceed, and it'll shut itself down at that number.00:48:08.000 --> 00:48:09.000Stuart Winchester: Okay.00:48:22.000 --> 00:48:40.000Joe Hession: Um, so 4PM today will be, uh… will be the birth of a new product in the industry, which hopefully will inspire other new products down the road, and… and hopefully start to change the relationship between resorts and… and the skiers, because that's what it's about. It's about getting skiers the best price for the best mountains, new… doing new things, and working together.00:48:40.000 --> 00:49:00.000Joe Hession: And we have a beautiful industry of resorts, but we have great customers. People who are skiers and snowboarders are so passionate. Like, I read everything they post on your stuff. You know, the comments have been just amazing. And, you know, we're looking forward to, over time, I want to make that person in Colorado that keeps saying, this pass stinks, has nothing to do for me.00:48:50.000 --> 00:48:51.000Stuart Winchester: Yeah, thank you.00:49:00.000 --> 00:49:09.000Joe Hession: I want to eventually win them over by giving them a product that does make sense for them or allowing resorts there to find a product that works for them. So it's really exciting day.00:49:06.000 --> 00:49:17.000Stuart Winchester: Colorado bro is very proud of Colorado. Uh, last year, Joe, you sold Snow Triple Play, I believe, until Christmas Eve. You have a similar schedule in mind for these two passes this year?00:49:10.000 --> 00:49:11.000Joe Hession: Yes.00:49:17.000 --> 00:49:32.000Joe Hession: Yeah, exactly the same schedule. So they'll be… the best price will be the launches. So today will be the lowest possible price, it'll scale up in another drop, and then it'll be on sale for a little bit at its full retail price, and then it'll turn off at that time. Exactly.00:49:19.000 --> 00:49:20.000Stuart Winchester: Okay.00:49:31.000 --> 00:49:51.000Stuart Winchester: Joe, so good to run you down. Good luck with the launch. I can't wait to see how it goes, and how this thing grows, and frankly, how this little controversy between Snowpass and Indypass resolves itself, because I'm sure that you will find a way through it. So, thank you so much for being my first guest on the new platform. I really appreciate it.00:49:34.000 --> 00:49:35.000Joe Hession: Yes.00:49:50.000 --> 00:49:51.000Joe Hession: Okay.00:49:51.000 --> 00:49:54.000Stuart Winchester: You're welcome on anytime. We'll talk to you really soon.00:49:54.000 --> 00:49:56.000Joe Hession: Great. Thanks for having me.00:49:55.000 --> 00:49:57.000Stuart Winchester: All right, take care, Joe. Bye now.00:49:58.000 --> 00:50:00.000Stuart Winchester: Alright, so…00:50:01.000 --> 00:50:03.000Stuart Winchester: Uh, what do you…00:50:03.000 --> 00:50:23.000Stuart Winchester: Okay, so that was Joe Heschen, the CEO of Snow Partners and the founder. Quick update from another partner before I wrap up the show today. If you run a ski area or outdoor brand, I want to tell you about my friends at Bonfire Collective.00:50:23.000 --> 00:50:35.000Stuart Winchester: They are a fractional marketing team that collaborates with ski areas and outdoor brands, and they will give your marketing a fresh perspective and better storytelling to supercharge your rebranding or advertising.00:50:35.000 --> 00:50:41.000Stuart Winchester: Bonfire can help you rethink your approach in ways that can turbocharge your business.00:50:41.000 --> 00:50:49.000Stuart Winchester: For example, Bonfire took on the marketing at one New Hampshire ski area and doubled revenue in just three years.00:50:49.000 --> 00:51:04.000Stuart Winchester: When the storm was ready to invest in its first ever digital marketing campaign last year, I worked with Bonfire to make it happen. I could not be happier with the results, and I think you will love working with them as well. To get started, you'll want to talk to Eric.00:51:04.000 --> 00:51:21.000Stuart Winchester: over at Bonfire Collective. He was a co-founder of Bluebird Backcountry Colorado, the first human-powered ski area, so he knows the ski business. You can actually listen to his podcast episode on the Storm Skiing Podcast, long form. Visit bonfirecollective.com.00:51:21.000 --> 00:51:25.000Stuart Winchester: Or I will be happy to make that connection for you.00:51:26.000 --> 00:51:28.000Stuart Winchester: All right, how great was Joe?00:51:28.000 --> 00:51:45.000Stuart Winchester: This is why I love the new pod, because I can have guys like that on all the time. I have dozens of relationships like that throughout the ski industry. Anytime you've listened to a podcast and you've heard someone on there and you enjoyed the conversation.00:51:45.000 --> 00:52:01.000Stuart Winchester: Whether it was Carl Kapczynski, who runs California Mountain Resorts, or… and owns Mountain High, and Bear Valley, and China Peak, and Dodge Ridge out in California. Or if it was…00:52:01.000 --> 00:52:15.000Stuart Winchester: Dustin, who… the president at Copper Mountain, uh, or it was Rob Katz, you know, the Vale CEO. I'm interacting with these people, or… or the folks who represent them, all the time.00:52:15.000 --> 00:52:31.000Stuart Winchester: I talk to Carl Kabasinski all the time, but I haven't had him on the podcast in four years. He's already agreed to come on the new shorter form to talk about all the things going on in his mountains. And that's what's great about it. And, you know, one of the concerns that I heard from people when I announced a shorter form pod was.00:52:31.000 --> 00:52:47.000Stuart Winchester: Oh, well, I really like when you covered small mountains. Well, this will allow me to do that much more, because I don't have to commit an entire hour and a half long episode to it, and it doesn't have to be the whole history of the area. I can just, for example, ask.00:52:47.000 --> 00:53:02.000Stuart Winchester: Rick Schmitz from Little Switzerland in Wisconsin to come onto the show and talk about the new quad chairlift that he's putting up or two new quads put

What's up party people. Check out this week's episode of the Bonk Bros.    Find us on the socials: Adam Saban - IG - @adamsaban6 Dylan Johnson - IG - @dylanjawnson Drew Dillman - IG - @raddaddizzle Scott McGill - IG - @scottmcgilljr Tyler Cloutier - IG - @tylerclouti   Dylan Johnson YouTube - https://www.youtube.com/@DylanJohnsonCycling  Drew Dillman YouTube - https://www.youtube.com/@DrewDillmanChannel    Wanna help the Bros keep the lights on and the mics plugged in? Check out all the ways you can support our bike-banter podcasting below. (See the most recent video upload for most up-to-date codes & deals)   PATREON: Drop a hundo in the tip jar. https://www.patreon.com/patreon_bonkbros    MERCH: T-SHIRTS ARE HERE! Get your Bonk Bros swag below. https://bb5a73-20.myshopify.com   IGNITION: Hire a coach. Get faster. It's that simple. $100.00 Off Your First Month with Code: NOBONK100 https://www.ignitioncoachco.com/   FOR UPDATED DISCOUNT CODES CHECK MY LATEST VIDEO.   SILCA: Waxing your chains or melting queso dip. Either way, you need a Crockpotanator 4000. 10% Code: bonkbrosjul Silca (10% discount code: “bonkbrosseptember25”): https://silca.cc/?utm_source=Bonk+Bros&utm_medium=podcast&utm_campaign=stripchip&utm_id=Bonk+Bros+Podcast     BIKE TIRES DIRECT: Great prices for bicycle tires, components, and more. 10% Code: BONKBROS10 https://www.biketiresdirect.com/?utm_source=bonkbros&utm_medium=banner&utm_campaign=bonkbros2025     MATCHBOX PODCAST: Check out our more serious training focused podcast.  https://www.ignitioncoachco.com/podcast      SCARBOROUGH BICYCLE ACCIDENT LAW Scarborough Bicycle Accident Law is with you on every ride, when you're at your peak, or when you're in recovery, and we fight to get our clients results. We want you back on your bike and back in your prime. https://www.bicycleaccidentlaw.com   Just Mention Bonk Bros   LISTENER QUESTION FORM: https://docs.google.com/forms/d/e/1FAIpQLSc2390aqaGwF7CCpFjAnKYn42bEzIi4BYrDI9LrJpgjjVFeew/viewform?usp=sf_link    NEW: BONK OR BALLIN WEBSITE www.bonkorballin.com    Welcome back to the Bonk Bros podcast! In this episode, we dive into recent races, gear debates, strategic cycling tactics, and the upcoming Tour de France. Whether you're a gravel grinder or a mountain biker, there's plenty to unpack.   Timestamps: 00:00 - Welcome and Partner Mentions 00:29 - Quick shout-outs to sponsors and reminders 01:11 - Discussion on Kate Courtney and recent racing outcomes 01:56 - Race strategy chat: drafting, effort, and race tacticians 02:47 - Deep dive: thoughts on time trial participation and results 03:46 - Fun segment: comparing mountain bike riders to movie characters 04:44 - The importance of equipment setups and the impact on performance 06:50 - Race results from Michigan Coast to Coast and key rally highlights 08:09 - The story of digging septic lines and the value of professionals 11:16 - Michigan race details—distance, terrain, and personal performance 12:44 - Race tactics: paceline, drafting, and off-road sections 13:54 - Tire choices, handling, and equipment optimization for long endurance races 15:45 - The upcoming Lutzen race and recent rule updates by race organizers 17:17 - Race incidents, race director decisions, and rider violations 21:23 - Chase's Lutzen victory and the significance of lifetime races 22:04 - Speculation about race tactics and race strategy ideas 25:38 - Comparing Lutzen to other legendary races: Leadville and Schwammigan 26:54 - The virtual sphere: bike tech, aerodynamics, and riding mechanics 33:50 - The role of arrow bars, bike stiffness, and equipment modifications 37:16 - Recent race wins by Keegan and team dynamics in gravel races 38:32 - Tour de France: key stages, favorites, and predictions 44:00 - The debate: race tactics—road racing versus gravel gravel racing doctrines 46:42 - Cycling camaraderie, making friends on the road, and race etiquette 54:41 - Discussing Vanderpool's personal life, future, and the importance of family 57:23 - The Tour de France start, team strategies, and jersey competitions 62:02 - Prediction segments: stage wins, jerseys, and race outcomes 66:27 - Personal opinions on race formats: stage racing vs. one-day events 67:35 - Dream destinations: Colombia, Oregon, and the appeal of adventure racing 75:07 - Tech deep-dive: seat post compliance, tire performance, and bike setup 80:08 - The humorous side of cycling tech hypotheses and creative race tactics 81:32 - Closing remarks and upcoming episodes

Veðrið, samanumtøka av fólkatingsvalinum og evropisk tøkni. Gestir hesa ferð: Hanus Kjølbro Jóhann Lutzen Hannis Gislason

Aflevering nummer 33 van de Bewuste Leiders podcast en wat een knaller van een gesprek is dit! Lútzen en ik zijn koud terug van de Fire & Ice 'deep dive'. De 6 daagse mannenretraite die we samen faciliteren. We doen een kort verslag maar bespreken nog veel en veel meer. Je gaat altijd maar door! Presteren, leveren, stress is je niet vreemd. Maar wie ben je als vader, als zoon en als partner? Waar doe je het eigenlijk voor?De energie knalt van dit gesprek. We hebben het over mannenwerk. Wat is dat nou en hoe zijn we beide daar toe gekomen? We draaien er niet om heen, maar stellen scherpe vragen en geven eerlijke antwoorden die elke man raken.We vertellen over onze eigen weg en best wat persoonlijke ervaringen. In december faciliteren we een Fire & Ice Experience, een 1-daagse workshop in Schipluiden. We vertellen er over aan het eind. Daarnaast is aanmelden voor de maart 2026 editie van de Fire & ice 'Deep dive' geopend. Alle info op de Anahata Center website. Ik ben heel blij met dit gesprek. Als jij het ook kan waarderen geef het dan een een duimpje of een aantal sterren.Alle goeds en veel luisterplezier! Roald Ploegmakers Deze podcast wordt mogelijk gemaakt door Anahata Center, retraites en trainingen in Spanje. Kijk voor het actuele aanbod op Anahata Center. #Gamechangers #BewusteLeiders #Podcast #FireenIce #mannenwerk #Lutzen #missie #manifesteren #hart #verbinden #ademwerk #bewustzijn #manzijn  #luisteren

In 1813, the Allies thought Napoleon and his army was a spent-force following the disastrous Russian invasion a year earlier. The Allied army found out the hard way that Napoleon could bounce back quickly. Special guest Jonas de Neef joins the show to discuss the brutal Battle of Lutzen.X/Twitter: @andnapoleon

Valhølini vóru ikki meira enn latin aftur týskvøldið, áðrenn politiska telvingin fór í gongd í ítróttahøllum og fundarhølum kring alt landið.  Semjur eru gjørdur í millum annað Havn, Klaksvík og Vági, men enn verður telvað.  Í sendingin í dag ferðast vit víða um og lodda dýpið úti í kommununum saman við viðmerkjarum og fólkavaldum.  Og í útvarpsstovuni fáa vit eisini vitjan av Elsu Berg, sum 1. januar tekur við sum borgarstjóri í Tórshavnar kommunu.  Gestir: Elsa Berg, Eirikur Lindenskov, Jóhann Lutzen, Jógvan í Skorini og Eyðstein Zachariasen. Gjørt sendingina hava Hallur av Rana, Tróndur Olsen og Krista Johnsdóttir Kreutzmann.  

Join us as we kick off with a whimsical wine tasting, trying out a Chardonnay that hails from Yolo County, affectionately named "69 Miles." While we're candid about our preference for reds, we don't hold back on sharing our thoughts about this perfumatic white's tropical and vanilla notes. But wine enthusiasts, beware – we have a hunch that this one might come with a side of regret if you overindulge. Our tasting may have started on a light note, but we swiftly pivot to the more sobering topic of insurance headlines, discussing the repercussions of the controversial Muddy Waters Report on Fairfax, the financial aftermath of uninsured flood losses in California, and the unfortunate blaze at Lutzen ski resort. Stick around as we also share some insights on local brokerage developments right here in Minnesota. Now we don't just sip and savor – we scrutinize and speculate. The conversation heats up with a thorough examination of the serious allegations levied against Fairfax Holdings by Muddy Waters. Listen in as we unravel the complex tapestry of accounting practices and investments that have stirred up the insurance world, while reminiscing about personal encounters with Fairfax's executives. The stark comparison between Fairfax and the colossal Berkshire Hathaway sets the backdrop for a rich discussion on the nuances of the insurance industry's reaction to these claims. Wrap up this episode with us as we reflect on the broader industry trends and generational shifts. We ponder the potential oversaturation of brokerage firms in the Minnesota market, questioning the space for new entrants amidst industry giants. Moreover, we dive into the changing media landscape and its impact across generations, contrasting the social habits of Gen Z with millennials, and chuckling over our own trysts with LinkedIn content creation. So pour yourself a glass (red or white, we won't judge) and tune in for a blend of light-hearted banter and in-depth industry analysis that you won't want to miss. Timestamps 0:00 Today's wine: Yolo county chardonnay 3:21 Today's topics 4:05 Muddy Waters report on Fairfax manipulation of asset's values 11:41 Floods and natural disasters in California where most people are uninsured 16:55 Burnt lodge in Lutsen, Minnesota 23:09 Talking about Superbowl 25:26 Shoutout to Riedell's roller skates 29:01 New brokage in town in Minnesota: is there room for a new firm in a saturated market? 33:55 Who performs better today: generalists or specialist sellers? 38:58 Talking about Fargo, Curb, and gen Z habits 43:24 Social media, depression, and age gating Connect with RiskCellar: Website: https://www.riskcellar.com/ Brandon Schuh: Facebook: https://www.facebook.com/profile.php?id=61552710523314 LinkedIn: https://www.linkedin.com/in/brandon-stephen-schuh/ Instagram: https://www.instagram.com/schuhpapa/ Nick Hartmann: LinkedIn: https://www.linkedin.com/in/nickjhartmann/

FILMBRANSCHPODDEN - A PART OF ACASTING VEM: Vickis Munck  YRKE: Klippare, Filmlance SÄSONG: 1  EPISOD: 6 EN PODD AV: Simon Kölle www.linktr.ee/simonkolle Om episoden:  Vickis Munck (Filmlance) berättar om hur det är att jobba som klippare, om samarbeten med regissörer och om specifika projekt som bland annat Björnstad, Ronja Rövardotter, Svartsjön, Tillsammans 99 och Gösta. Vickis går in i detalj om hur hon jobbar, om utmaningar och vad hon älskar med yrket. SPONSRAD AV: Ritualen -  www.ritualen.com NÄMNER (bland annat):  Studievägledare, Windows Movie Maker, STDH, Kalix folkhögskola, Klippare, Filmlance, Film Pool Nord, Stockholm, Jag pratar inte med människor, Anna Knochenhauer, Peter Bengtsson, Praktik, Assistent, logga, synka, Sommarjobb, få sitt första jobb, Lämna skolan, imposter Syndrome, Lukas Moodysson, Linköping, Inspiration, Dramaturgi, Projektuppstart, Lars Jönsson, Tillsammans 99, läsa manus, semester, Ugly Betty, Oppenheimer, Klipphjärna, Ringade tagningar, Björnstad, Dino Jonsäter, Hockey, LHC, Metal, Peter Grönlund, Materialtorsk, Lars Gustafsson, Klippare kan ge input, Svenska filmbranschen, TV-serier går bra, Komedi, Drama, Krimm, Säkra kort är tråkigt, UFO Sweden, mer ungdomligt perspektiv på SFI,  Regissörerna, Molly Hartleb, Alexis Almström, Ahmed Abdullahi, Top Dog, Mattias Olsson, Silverfox, Snygg, Ella Lemhagen, Richard Jarnhed, Listor, Stenkoll, Svartsjön, Elitidrott, rädd för att bli bortglömd, Det är ett jobb, Stolpe in, Per Simonsson, Peter Grönlund, Björnstad, plocka fram det riktiga, ansvar för sin berättelse, Förhöjt, DNA, känslomänniska, Ångestmänniskor, Älskar Lukas, beskriver en jobbig dag, AVID, Timeline, nypa sig själv i armen, Tomas Lagerman, Ronja Rövardotter, Grovklippning, Finklippning, Notes från kanal, Feedback, Stå för saker, Assistenter, halvfärdigt, tittbart, musik, The Gazette, Röd tråd, klipper sitt eget liv, Krigshistoriepodden, Stormaktstiden, Uniformar, Återskapatgrupper, Slaget vid Lutzen, Postproduktionsproducent, Producenterna, Kompositören, Johan Söderqvist, Ljudlägga, Nepo-babies, Premiärer, Royalties, Tempmusik, Interstellar, Skissmusik, Hans Zimmer, Soundly, Ljudet är viktigt, Nätverk, HBO, Inget internet, avsnitt 1 säsong 1, Yellowjackets, Succession, Bin, träning, röra på sig, Sandhamn, Stockbilder, Grade, VFX, Vildvittror, Emil Stenberg, Colin Nutley, Lisa Siwe, Problem med ett avsnitt, Mitt i natten, envishet, drömmer om sina projekt, Modus, Make me look good, Dagstagningar, Frame io, Ögat ett projekt, Queen of montage, Sofia Lindgren, The Queen of editing, Bron, Hollywood      

Los Miserables Autor: Víctor Hugo Cuarta Parte: El idilio de la calle de Plumet y La epopeya de la calle de Saint-Denis Libro undécimo El átomo confraterniza con el huracán Cap III: Justa indignación de un barbero. El honrado barbero que había echado a los dos niños a quienes abrió Gavroche el paternal intestino del elefante estaba en esos momentos en su barbería afeitando a un soldado viejo y condecorado con la Legión de Honor que había servido en tiempos del Imperio. Estaban charlando. Como es natural, el barbero le había mencionado al veterano los disturbios y, después, al general Lamarque; y de Lamarque habían llegado al emperador. Salió de ahí una conversación entre barbero y soldado que Prudhomme, de haber estado presente, habría enriquecido con arabescos y habría llamado: Diálogo de la navaja y el sable. —Caballero —decía el barbero—, ¿qué tal montaba el emperador a caballo? —Mal. No sabía caerse. Y por eso no se caía nunca. —¿Tenía caballos bonitos? Debía de tener caballos muy bonitos. —El día en que me condecoró, me fijé en el animal que montaba. Era una yegua trotona blanca del todo. Tenía las orejas muy separadas, buen asiento, cabeza fina con una estrella negra, cuello muy largo, rodillas de articulaciones fuertes, costillas marcadas, hombros oblicuos y grupa robusta. Algo más de quince palmos de alto. —Bonito caballo —dijo el barbero. —Era el caballo de Su Majestad. El babero notó que después de esa frase se imponía un silencio; lo respetó y, luego, siguió diciendo: —Al emperador sólo lo hirieron una vez, ¿verdad, caballero? El veterano contestó con el tono sereno y soberano del hombre que estuvo presente: —En el talón. En Ratisbona. Nunca lo vi tan elegante como aquel día. Estaba hecho un brazo de mar. —Y a usted, caballero, que es un veterano, debieron de herirlo muchas veces, ¿no? —¿A mí? —dijo el soldado—. Bah, nada del otro mundo. En Marengo me dieron dos sablazos en la nuca; en Austerlitz me metieron una bala en el brazo derecho; otra en el brazo izquierdo en Jena; en Friedland, un bayonetazo, aquí; en el Moscova siete u ocho lanzazos por todas partes; en Lutzen me machacó un dedo una esquirla de un proyectil de obús… ¡Ah, sí! Y en Waterloo me dio un proyectil de vizcaíno en un muslo. Nada más. —¡Qué hermosura morir en el campo de batalla! —exclamó el peluquero con acento pindárico—. ¡Le doy mi palabra de que yo, antes que reventar en el jergón, de enfermedad, despacio, un poco cada día, con medicinas, cataplasmas, jeringas y médicos, preferiría que me diera en el vientre una bala de cañón! —No le hace usted ascos a nada —contestó el soldado. Apenas acababa de decirlo cuando un estruendo espantoso sacudió el local. Una luna del escaparate acababa de resquebrajarse de pronto. El barbero se puso lívido. —¡Ay, Dios mío, que eso ha sido una! —¿Una qué? —Una bala de cañón. —Aquí está —dijo el soldado. Y recogió algo que rodaba por el suelo. Era una piedra. El barbero fue corriendo hasta la luna rota y vio a Gavroche, que salía a todo correr hacia el mercado de Saint-Jean. Al pasar delante de la barbería, Gavroche, que seguía con la pena de los dos chiquillos, no pudo resistirse al deseo de saludar al barbero y le tiró una piedra al escaparate.

Welcome back! This week we cover the Battle of Lutzen, the next major battle in the war. Also I am just getting over being sick, so if I sound weird, that's my excuse. I hope you all enjoy and I'll see you guys next time!Email: 3decot@gmail.com Facebook: https://www.facebook.com/3DecadesoftragedyWebsite: https://threedecadesoftragedy.com   Support the show

For the full show notes and transcription checkout: https://www.superpowers.school/ Watch episodes on YouTube: https://www.youtube.com/c/paddydhanda ★ BUY ME KO-FI ★ If you enjoy the podcast, then you can donate a small amount here as a token of your appreciation: https://ko-fi.com/paddydhanda Contact Paddy at: pardeep_dhanda (at) hotmail.com Carsten is a playful Agile Coach at the LEGO Group. He shares content every week on his YouTube Channel within facilitation, Liberating Structures, Agile, Coaching, and other topics he finds interesting. Carsten has a deep passion for getting people and teams to work together in a positive and constructive way where there is room for everybody. --- Send in a voice message: https://anchor.fm/superpowers-school/message

For the full show notes and transcription checkout: https://www.superpowers.school/ Watch episodes on YouTube: https://www.youtube.com/c/paddydhanda ★ BUY ME KO-FI ★ If you enjoy the podcast, then you can donate a small amount here as a token of your appreciation: https://ko-fi.com/paddydhanda Contact Paddy at: pardeep_dhanda (at) hotmail.com Carsten is a playful Agile Coach at the LEGO Group. He shares content every week on his YouTube Channel within facilitation, Liberating Structures, Agile, Coaching, and other topics he finds interesting. Carsten has a deep passion for getting people and teams to work together in a positive and constructive way where there is room for everybody. --- Send in a voice message: https://anchor.fm/superpowers-school/message

We're ten years old! Wish WDF a happy birthday by buying the NEW and IMPROVED edition of Matchlock and the Embassy! The death of Gustavus Adolphus at Lutzen cast a long shadow over the year 1633. Could the Swedes rebound, and consolidate their gains, or would the Emperor avenge himself on his ungrateful subjects, after a worrying season of setbacks? As it turned out, nothing came easy to either side in the new year. But as Gustavus' ghost was joined by another, even more consistent actor in the conflict, one thing was clear - the Thirty Years' War had turned a corner, and Europe would never be the same again... Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

After going on a tear for 18 months, Gustavus Adolphus had finally caught Wallenstein, in a town just outside of Leipzig. Considering the enormous amount of men under recruitment, their army sizes were somewhat small, but that didn't make the battle any less ferocious. Indeed, Lutzen can be viewed as a turning point, not merely in the conflict here, but also in early modern warfare. The Swedish cause would never be the same again, but the Thirty Years War was only just entering its second half...**DON'T FORGET TO FOLLOW THESE LINKS!**1) To support the podcast financially in return for some extra audio content, check out Patreon!2) To find a community of history friends, look at our Facebook page and group!3) To keep up to date with us, follow us on Twitter!4) Matchlock and the Embassy, our new historical fiction novel, is out NOW! Get it here Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

15 de Noviembre de 1959. Es asesinada la familia Clutter. 16 de Noviembre de 1632. Sucede la batalla de Lutzen. 17 de Noviembre de 1576. Nace Roque Gonzalez de Santa Cruz. 18 de Noviembre de 1647. Nace Pierre Bayle. 19 de Noviembre del 235. Muere Ponciano. 20 de Noviembre de 1943. Comienza la batalla de Tarawa. 21 de Noviembre de 1150. Muere García Ramirez.

While Balthazar has made a heartfelt plea to the Wolf outside Aspengrace, Pipistrelle and Lutzen and gone fishing. Will the bat-rat duo capture a scaled feast, or succumb to the waters?

Something vicious swims upstream towards Pipistrelle and Lutzen. How will their Otter friends react, and will the hungry jaws lurking in the river's depths?

The long-awaited conclusion to the Summer Arc of Beast Fables. Pipistrelle, Balthazar and Lutzen confront Chipper amongst the burning ruins of the Iron Beetle. Who dwells inside the stone sanctum ahead, and why would Chipper go to such lengths to steal from the Craftpaws?

On the show today is Mandy Hansel who recently completed and won the Women's Fat Bike Division at the Lutzen 69er. The Lutsen 99er is an ultra-marathon mountain biking event in Lutsen, MN. There are 4 distance options, catering to all riding levels and abilities. The course takes cyclists on snowmobile and ski trails, Forest Service roads, and a bit of pavement and single track. The event begins and ends at Lutsen Mountains. Mandy also runs a great non-profit called the Storm Trail Race Series in the Minnesota area. And I want to give Jacquelyn a shout out for becoming the newest Patreon. You can support my podcast at www.Patreon.com/Murphology www.murphologypodcast.com www.lutzen99er.com www.thestormtrs.org

Working environments can benefit greatly by having playful environments. But to have playful environments, you need those frontrunners that will take you there. Carsten Lutzen is the right guy for the job. His LinkedIn page and YouTube channel (see for details below) radiate creativity and he helps you get there. Working at the LEGO group, he is constantly surrounded by playful, but serious products. Let's listen to his experience as the Playful Agile Coach.   And, we're giving away a LEGO set! Go to http://masteringagility.org/index.php/give-aways/ to found out how you can enter!What you'll discover in this show:-        Humor breaks the tension-        Liberating Structures and icebreakers are great for starting and fostering collaborative discussions-        LEGO is still hiring!  Speakers:Carsten LutzenAgile Coach in The LEGO GroupI like motivating people and helping them achieve their goals and to make sure that the team performs well. I love to look at processes and try to improve them using the tools in my (agile) toolbox. I don't believe that one methodology exists that will work on all projects, hence we need to tweak the tools for every single project and take the things that works and skip the things does not.  Another love of mine is making software that needs to be performant using clever software architecture combined with heavy computer science theory within the field of performance and optimization techniques.  Combining these two things it is possible to create user-centric software and experiences.  I have facilitated a lot of different workshops on agile thinking, agile mindset/behavior and how to find the balance between agility and a plan oriented apporaches. I have taught more than 300 people in different sessions where we have worked on mindset, when to use agile tools and when not to use them. Contact Carsten Lutzen: https://www.youtube.com/c/CarstenLutzenhttps://www.linkedin.com/in/carstenlutzen/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is business agility enthusiast, with a passion for people. Whether it's healthy product development, agile leadership, measurement or psychological safety, Sander has a drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches and is connecting listeners with the most influential people in the industry. https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: https://www.lego.com/aboutus/careers Support the show

What if you could find someone else to pay your mortgage? Real Estate Investor, Veronica Lutzen shares how investing in real estate can be easier than we think, and a game changer for you and your family. Veronica has been a real estate investor since age 21 but didn't know it when she started. Buying a duplex was the only way she could afford a house for her family in the town she wanted to be in. Years later, she read the book " Rich Dad, Poor Dad " and realized she was already playing the game and that real estate investing was her retirement plan. Find her on Facebook, @VeronicaLutzen

Wisps of smoke rise into an already darkened sky. The haunting creak and scrape of unearthly creations wraught from metal and coal pierce the silence of he dry grassy meadows. Will Pipistrelle and Lutzen survive?

Lutzen has released Grymble from her contract. Without his mechanical beetle, there's little reason to carry on to Brambledam. What new horizon will he follow his friends to next?

Balthazar, Lutzen and Pipistrelle shake off their ambush from a Polecat and take the next leg of their journey with the afternoon sun crossing into the west.

Lutzen has been found, and rescued from a part-dried muddy riverbed. Now the only task for our Rat and Bat is to make it back (safely) to the mechanical beetle. If only they knew what danger lurked ahead...

Thick and chunky Swedish Intervention in the 30 Years by John of History Shmistory. We tell the tale of Gustavus Adolphus, the prophesized Lion of the North, who dies on the field of conflict at Lutzen. Before that though, he looked to be well on his way to ruling a protestant Empire in Germany. Fighting from the age of 17 until his death, he is a man of contrasts. A capable administrator who had good taste in counselors, but a King nonetheless, and his armies ravaged the countryside of Germany. Also, Wallenstein is back. And at the end, we are in a different place then we were before and peace is once again avoided by all parties involved. Outro: A Lifetime of War by Sabaton from their very terrific album "Carolus Rex"

Gustavus Adolphus, King of Sweden, launches a stunning attack into Germany and dramatically turns the tide of the Thirty Years War, concluding at the Battle of Lutzen 1632 See acast.com/privacy for privacy and opt-out information.

Med komponisten Nikolaj Hess' musik som omdrejningspunkt smelter jazzimprovisation sammen med strygekvartetter af Ravel, Pärt og Shostakovitj og skaber et helt nyt musikalsk univers, der sætter værkerne i et helt nyt perspektiv. Nikolaj Hess, klaver, Mikkel Hess, trommer og Anders Christensen, bas i samspil med kvartetten Cæcilie Balling, vioilin, Peter Andreas Nielsen, violin, Jakúb Lutzen, bratsch og Josefine Opsahl, cello. (Designmuseum Danmark, København 9. juli). Vært: Charlotte Nørby. www.dr.dk/p2koncerten

The fate of Europe hung in the balance at Leipzig in October, 1813.  His invasion of Russia had ended in failure in December 1812, and Napoleon Bonaparte was now beset by defections of allied nations who had marched with him and pursued by a Russian army entering Germany intent on revenge.  Determined to maintain his dominance of continental Europe, Napoleon quickly assembled a new army - a quarter million strong - to defend his Empire and his crown.  Encouraged by the destruction of much of the French army in the Russian campaign, first Sweden, then Prussia and finally Austria declared war and marshalled their armies to confront Napoleon in the small kingdom of Saxony.  The mystique of the man the Duke of Wellington once said was worth 40,000 men on a battlefield was still alive as he routed Coalition armies at Lutzen, Bautzen and again at Dresden. Numerical superiority seemed irrelevant when Napoleon was on the field, but his genius would be put to the test at Leipzig.  In four days that shook the world, the unthinkable would finally happen.

1. Gareth Stirling-Just Feel It2. Sasha-Game Ovr3. Frequency-Dino Maggiorana4. Leo Lippolis-NYC to LA (Dino Maggiorana)5. Rob Hes-The Solution (Mario Ochoa Remix)6. Julien Jeweil-Answer7. Ovim/Durtysoxx-Wingman8. Sam Paganini-Gravity9. Tigers Stripe-Body Trip10. Mr Bizz-Circle (Pig & Dan Remix)11. Danny Fontana-Revolver (Dino Maggiorani mix)12. Simp-Asio13. Filterheadz-Tipping Point (Dino Maggiorani Mix)14. Dense & Pika-Lanky15. Lutzen kirchen-Undoomed (Sudo Remix)16. Inner City-Big Fun 2017 (Pique & Darksiight Mix)17. Christian Smith/Victor-The Runner18. Robert Capaunio/Luigi-Midfield19. Adam Beyer/Enrico-Preset Heaven20. Thomas Evans-Last Wave21. Thomas Evans-In The Soup22. Lewis Fautzi-Ancient WayOutro-The War on DrugsSupport the show (https://www.buymeacoffee.com/jocksterDJ)

It's a Nihilist Family Christmas special! Nestled beneath the outline of snow-capped mountains sits the all-American town of Lutzen. The honest folk there are going about their business, getting in their cars and driving home, having fully exchanged their short day for money paper. The children, having finished assembling their rotund snowpeople, disperse and return to their quaint suburban homes. It’s a good town, if such a thing is possible. And at the end of Shaw St, halfway around the cul-de-sac, lives our own Nihilist Family. A Nihilist Family Christmas is presented for your enjoyment by Cookie Pie Cakes.

El 16 de Noviembre de 1632, cerca del poblado de Lutzen, las fuerzas de Gustavo II Adolfo, rey de Suecia y de Albrecht von Wallenstein, generalísimo imperial, se encontraron para tener una batalla peleada con uñas y dientes de la … Sigue leyendo →

Esto es HistoCast. No es Esparta pero casi. Regresan los Tercios al campo de batalla de la Guerra de los 30 años, en este caso para mostrar las reformas militares para intentar acabar su hegemonía. Como no puede ser de otra manera nos lo trae @HugoACanete y le acompaña @goyix_salduero.Secciones Historia: - El Tercio español como modelo - 9:12 - Reformas - 1:06:22 - Batalla de Breitenfeld - 2:15:26 - Batalla de Alte Veste - 2:53:06 - Batalla de Lutzen - 3:14:18 - Bibliografía - 3:43:08