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Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.
In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos' book publishing, and more.This episode is brought to you by our friends at Minuttia (https://minuttia.com).************************Timestamps:00:00 Intro03:03 Who is Robyn Showers?03:35 Robyn's background.06:25 What is Apollo.io?08:39 Writing approach at Apollo.io.10:37 Apollo.io's content program.13:53 The story behind the Outbound Sales book.19:01 The process for writing and publishing the book. 22:33 What is Appolo Magazine?26:10 Managing the content program for an established company.31:48 How are the industry changes affecting Apollo's content strategy?36:28 Learn more about Robyn and Apollo.io and get in touch.37:19 Outro************************Useful Links:Robyn on LinkedIn: https://www.linkedin.com/in/robynshowers/https://www.apollo.io/academy/guides/pipeline-generationhttps://www.amazon.com/dp/B0DHJ7VWJ9************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content Briefly, we've interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more.This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/).************************Timestamps:00:00 Intro02:33 Who is Lane Scott Jones?02:55 Lane's Background.03:42 What's Zapier?04:47 The target personas at Zapier.06:51 How Zapier manages hundreds of use cases.09:15 The team makeup at Zapier.17:24 Community at Zapier. 19:08 Zapier's version of content ops.20:53 Tracking content success at Zapier [Content ROI].31:14 Content ROI reporting at Zapier.36:01 Who the Head of Content reports to at Zapier.36:35 Headcount at Zapier and collaboration.38:44 Documentation and automation process at Zapier.41:12 Use cases for generative AI like ChatGPT.49:20 Learn more about Lane and Zapier and get in touch.51:08 Outro************************Useful Links:Website: https://zapier.com/Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Content, Briefly is also supported by Minuttia (https://minuttia.com).
In this episode of Content Briefly, we've interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.This episode is brought to you by our friends at Minuttia.************************Timestamps:00:00 Intro01:16 Who is Tom Bangay?02:01 Tom's Background.02:42 What's Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro's target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of finding subject matter experts in content marketing.09:44 Juro's overall content strategy.15:00 Where does organic search fit in Juro's top-down content strategy?17:43 The ‘why' of creating a Slack community at Juro.25:10 What the content team at Juro looks like.26:12 The idea behind the podcasts done at Juro.28:23 Experimenting with video podcasts.29:27 Learn more about Tom and Juro and get in touch.30:25 Outro************************Useful Links:Website: https://juro.com/Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content Briefly, we've interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.04:58 The ‘why' behind niching down to fintech clients.06:55 PPC vs. SEO in content marketing.08:52 Mint Studio's in-depth process for finding the right keywords.11:53 Transitioning from freelancing to starting an agency.14:02 Freelancing vs. starting an agency.16:35 Fin-tech founders' approach to measuring ROI.17:56 Tracking progress and reporting back to clients.19:28 Setting up Hubspot reporting to track revenue.22:49 Focusing on the most critical metrics in reporting.24:45 Using paid ads and SEO together in content marketing.26:31 Slack group for fintech marketers.27:53 Learn more about Araminta and Mint Studios and get in touch.28:28 Outro************************Useful Links:Website: https://www.mintcopywritingstudios.com/Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/Slack group: https://www.fintechmarketinghub.com/slack************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.Content, Briefly is produced by our friends at Minuttia.
In this episode of Content Briefly, we've interviewed Amrita Marthur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro01:53 Who is Amrita Marthur?05:59 Figuring out who's who inside a large ‘freemium' leads pool.07:30 Prioritizing marketing efforts into three buckets.12:19 Challenge in working through 70,000 free sign-ups and getting value out of that.16:07 Hard-to-ignore importance of content in all marketing efforts.19:59 Four types of content teams at ClickUp.23:45 Understanding the target audience's pain points to create effective campaigns.27:36 Learn more about Amrita and ClickUp and get in touch.28:48 Outro************************Useful Links:Website: https://clickup.com/Amrita on LinkedIn: https://www.linkedin.com/in/amritamathur/Amrita on Twitter: https://x.com/AmritaMathur************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.Content, Briefly is produced by our friends at Minuttia.
In this episode of Content Briefly, we've interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.This episode is brought to you by our friends at Minuttia. ************************Timestamps:00:00 Intro03:35 Who is George Chasiotis?03:52 Insights on the content marketing recession.08:47 What is Minuttia?10:22 Introducing GrowthWaves, a B2B growth newsletter.12:48 Launching a diversified set of services.14:34 Adapting team skill sets for evolving content marketing.18:08 The evolution of GrowthWaves as a media company.20:04 Changes happening in the content marketing industry.24:12 Redefining content roles.28:48 Benefits of outsourcing.31:53 The role of reporting content marketing impact. 41:22 Learn more about George and Minuttia and get in touch.42:15 Outro************************Useful Links:Minuttia Website: https://minuttia.comGrowthWaves: https://growthwaves.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/Minuttia Impact Report Webinar: https://www.superpath.co/blog/webinar-how-a-simple-report-saved-our-agency************************Previous Episodes:► Content Briefly Ep. 12: Ramli John's multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi's Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco
George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024
This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.************************Timestamps: (00:00) - Intro (00:59) - Episode overview. (02:34) - Exhausted most SaaS SEO topics. (04:44) - Things are changing in the industry. (05:42) - Shifting from the traditional sense of SEO. (07:50) - Expanded our network and built credibility. (09:01) - More selective in the way we educate our audience. (10:41) - Better understanding of the market. (12:40) - George's thoughts regarding the podcast. (13:33) - Wrapping up. (14:10) - Outro. ************************Useful Links: GrowthWave's Website: https://growthwaves.com/ Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.
In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.************************Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO and Founder at Kalicube. (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com. (09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. (13:09) - Jeremy Galante, SEO Lead at ClickUp. (15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant. (19:44) - Jitesh Patil, SEO & Content Specialist at Toggl. (22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc (24:16) - Eric Hoover, Organic Search Director at Jellyfish. (25:16) - Caitlin Burns, Content and SEO Lead at Dovetail. (28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend. (32:48) - Lindsay Germain, Growth Product Manager at InfluxData. (37:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves.To enjoy the paid version for free, you can:1) Comment 'GrowthWaves' in this post2) Send George a DM on LinkedIn with your email so we can add you manually on BeehiivOnly 100 seats are available (in total).************************Timestamps: (00:00) - Intro (01:45) - Episode overview. (02:13) - story. (04:23) - Clarification #1: No association between GrowthWaves & Minuttia. (05:17) - Clarification #2: There would be ads. (06:15) - Clarification #3: GrowthWaves will have a paid version. (07:19) - Giveaway seats. (09:57) - Wrapping up. ************************Useful Links: GrowthWave's Website: https://growthwaves.com/ Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars' and its role in B2B SaaS companies' marketing strategies.************************Timestamps: (00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy. (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies. (05:14) - Characteristic #3: Media Singulars have a unique name. (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic. (06:19) - Characteristic #5: Media Singulars have media personalities behind them. (08:31) - Media Singular examples. (09:33) - Example #1: HubSpot & The Hustle. (11:20) - Example #2: Paddle & ProfitWell. (13:37) - Example #3: Mailchimp & Courier Media. (15:13) - Example #4: SEMrush & Traffic Think Tank. (16:34) - Example #5: Drift & Seeking Wisdom. (17:58) - Wrapping up. (18:36) - Outro ************************Useful Links: Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at Sinch (13:53) - Carlos Meza, President and CEO at CrowdContent (18:10) - Neil Patel, Co-Founder at NP Digital (22:39) - Bianca Anderson, SEO Strategist at HubSpot (26:33) - Brian Shumway, Director of SEO Product at Upwork (28:16) - Tania Miranda, Head of SEO at Recruitee (29:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.
Podcast PlatformsIn this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more.************************Timestamps: (01:51) - Content creation best practices overview. (03:05) - Editorial guidelines. (04:30) - Brand guidelines. (05:05) - Comparative guidelines. (06:45) - Legal guidelines. (07:54) - Pain point x use case x JTBD x feature matrix. (09:44) - Product expert interview transcriptions. (10:30) - Sales call transcriptions. (11:37) - Customer call transcriptions. (12:27) - Product screenshot library. (14:05) - Quotes library. (14:57) - Post templates. (16:19) - Customer examples. (17:29) - Graphic templates. (19:07) - Demo account. (20:02) - Feedback archive. (22:17) - George's thoughts on the topic. (23:39) - Outro ************************Useful Links: Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google's SGE, upcoming changes in search, and more.************************Timestamps: (01:38) - Intro (02:14) - SGE overview. (03:42) - Episode topic. (04:16) - Minuttia's stance regarding upcoming changes in search. (04:40) - Fact #1: Google needs great content to train its LLMs. (06:43) - Fact #2: Google has applied changes to search in the past. (10:39) - Fact #3: The cost of AI answers is higher than the cost of simple blue links. (13:01) - Fact #4: SGE is rooted in search ranking and quality systems. (15:51) - Fact #5: Many websites that generate income for Google rely on organic search traffic. (17:29) - Fact #6: People value the opinions and experiences of other people. (18:35) - George's thoughts on SGE. (19:48) - Outro ************************Useful Links: Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.************************Timestamps: (00:00) - Intro (01:40) - Episode overview. (03:11) - The timeframe of the project. (03:50) - Growth summary. (04:28) - Our contribution & services. (05:13) - Results of publishing 16.6 content pieces per month for three months. (06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for. (07:13) - 209.46% increase in the total number of organic impressions. (09:02) - 344,38% increase in organic clicks. (10:39) - The journey to get from publishing something to acquiring a customer. (12:55) - Learning of this experience. (13:23) - Publishing velocity matters. (14:00) - The CMS your company's using can affect your team's efficiency. (16:02) - Streamline your processes and cross-company communications. (19:03) - Don't do migrations or other activities with technical risk. (21:02) - Leave your opinion outside the content editing process and focus on the scope. (24:43) - Outro ************************Useful Links:Minuttia's Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc's content strategy, content ideation, organic social, and more.************************Timestamps: What is PandaDoc? Differences between PandaDoc's blog and library. Content ideation process at PandaDoc. Different content types contribution to a multi-touch customer lifecycle journey. PandaDoc's content efforts balance. Thoughts on organic social. The process of creating thought-leadership content pieces at PandaDoc's library. Will SaaS companies proceed with content marketing as media companies? Sharing the voice of the customer at PandaDoc. Bethany's thoughts on the future of SaaS content marketing. ************************Useful Links:PandaDoc Website: https://www.pandadoc.comThe Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/************************Stay Tuned► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl's content strategy, SEO processes, and more.************************Timestamps: What is Toggl? Toggl UI design and website experience. Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire). How does Toggl approach competition in terms of SEO? Content strategy for SEO and publishing velocity at Toggl. Toggl's prioritization system for content across three products. The process of identifying opportunities for content updates. Thoughts on alternative pages and JTBD content. Managing changes regarding search with E-E-A-T and the rise of generative content. Thoughts on generative content. Toggl's approach to targeted keywords for new feature/use case pages. Jitesh's thoughts on the future of SaaS content marketing and SEO. ************************Useful Links:Toggl Website: https://toggl.com/Jitesh on LinkedIn: https://www.linkedin.com/in/jiteshpatil/************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
George Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. He began as an independent marketing consultant but soon decided to create his own agency. Resources:MinuttiaConnect with George on LinkedInThe SaaS SEO Show
In this episode of The SaaS SEO Show, we've interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more.************************Here's what we're covering: What is Crowd Content? What makes a good content marketplace? How can you find writers with expertise in certain topics and validate that they are actual experts? Do writers sign an exclusivity agreement with Crowd Content? The biggest changes in content marketing now. Thoughts on AI content and generative content tools What's Crowd Content stance on AI content Market feedback on AI content. Are content writers concerned? What changes does commoditization of content bring to the content and SEO industry? What can we expect from CrowdContent in the future? ************************Useful Links: Crowd Content Website: https://www.crowdcontent.com/ Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/ AI Content with George Chasiotis, Managing Director at Minuttia #Solos: Watch on YouTube: https://youtu.be/LanUYJt7PuA Listen on Spotify: https://open.spotify.com/episode/6cOicFlzufejPGcWqTpske Listen on Apple Podcasts: https://podcasts.apple.com/tr/podcast/ai-content-with-george-chasiotis-managing-director-at/id1589952421?i=1000604633704 ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more. ************************Here's what we're covering: What is Techstars? The connection between product marketing and SEO. Why (and how) product marketing can benefit from SEO? How Saas companies should approach content and SEO in early stages. How to evaluate content performance. The future of product marketing and SEO for SaaS companies. ************************Useful Links: Techstars Website: https://www.techstars.com/ Lindsay on Linkedin: https://www.linkedin.com/in/lkgermain/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting, and discussed link building and more. ************************Here's what we're covering: How has link building changed over the years? The main elements of a successful link building campaign for SaaS companies. When SaaS companies should invest in link building? The main mistakes that SaaS companies do when it comes to link building. How to choose your target pages. Can a company quantify its needs in terms of link building? The ROI of link building. Price per link changes depending on the vertical. The future of link building. ************************Useful Links: Chilli Fruit Web Consulting Website: https://chillifruit.com/ Milosz on LinkedIn: https://www.linkedin.com/in/miloszkrasinski/ Milosz on Twitter: https://twitter.com/MiloszKrasinski Milosz's email: milosz@chillifruit.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, George Chasiotis talks about 10 predictions & Minuttia's Stance on AI content.************************Here's what we're covering: The value of content will decrease. The quality of content will decrease. Content consumption will decrease as supply will surpass demand. Misinformation and content that's outdated and inaccurate will increase. Content written by humans will become increasingly gated. Topic-agnostic content writers will have a difficult time. Public companies will be the last to fall due to legal and brand implications. Development of a labelling system for AI-generated or assisted content. AI content will be exploited and ultimately Google is going to punish the perpetrators. We'll see generative AI monopolies and SaaS companies that don't have proprietary technology may have a hard time. Minuttia's stance on AI content. ************************Useful Links: Minuttia's Website: https://minuttia.com/ George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy.************************Here's what we're covering: What is Sinch? Sinch's ICP. Where should a VP of Brand and Content start from? How does Sinch approach brand strategy? Is it important to have a person managing brand at the company? How to measure the impact of raising brand awareness? The impact of brand on the company's bottom line. Content strategy at Sinch. The Sinch Glossary. Gwen's thoughts on AI content. ************************Useful Links: Sinch Website: https://www.sinch.com Gwen on LinkedIn: https://www.linkedin.com/in/gwen-lafage ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Kas Szatylowicz, Head of Organic Growth at V7, and discussed organic growth, content strategy and more. ************************Here's what we're covering: What is V7? Who's using the product and gets the most value? Digital PR at V7. Organic growth in a new category. Content creation and editing processes at V7. Changes in organic search. Correlation between organic growth and revenue growth. Doing content for a niche audience. Use case pages.In-post CTAs. Examples of SaaS content marketing. ************************Useful Links: V7 Website: https://www.v7labs.com Kas on LinkedIn: https://www.linkedin.com/in/kszatylowicz/?locale=en_US ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed John Ozuysal, Co-Founder & CMO at Datapad, and discussed Datapad's content strategy and more. ************************Here's what we're covering: What is Datapad? Who's using the product and gets the most value? Datapad's 6-month traffic growth. Can a previous domain's history affect your current one? Keyword Research: the processes that lead to traffic growth. Customer interviews as a means of getting insights for content. What follows Keyword Research? Datapad's publishing velocity. Converting traffic into leads. John's thoughts on AI content. ************************Useful Links: Datapad Website: https://www.datapad.io John on LinkedIn: https://www.linkedin.com/in/john-ozuysal/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Rad Paluszak, CTO at Husky Hamster, and discussed International link building and more.************************Here's what we're covering: What is Husky Hamster? Who's using the product and gets the most value? The need for CTO in Tech Agencies. What Husky Hamster does differently from other SEO agencies. How to know if a link gets indexed? How Husky Hamster approaches international link building. Email outreach for different countries and cultures. Why manual outreach gets less popular? Tying link building to business outcomes. Is the value of link building decreasing? ************************Useful Links: Husky Hamster Website: https://huskyhamster.com NoN Agency Website: https://non.agency Rad on Twitter: https://twitter.com/radpaluszak ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.************************Here's what we're covering: Old vs new approaches to Content Marketing Keyword research and customer research SEO content + product-focused content + original content Content quantity and Content quality. Funnel and Search Intent Mapping + Lifecycle Stage Mapping. Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage. View to lead conversion rate and Lead to Customer Conversion Rate New Leads + New Customers and LTV Last-Touch and Multi-Touch attribution Blog-wide and Page-Section-Topic-wide measurement ROI = Taboo and ROI = Necessary ************************Useful Links: Minuttia's Website: https://minuttia.com/ George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more.************************Here's what we're covering: What is Dovetail? Who's using the product and gets the most value? Does Caitlin use Dovetail for customer research? Why Dovetail's website design catches the eye? The importance of a good website design. The role of SEO content in Dovetail's content strategy. How Dovetail approaches keyword research. Conducting Customer research. Dovetail's magazine Outlier: How the Slack community contributes to Dovetail's success. How Dovetail evaluates content marketing performance and ROI. What the future holds for SaaS content marketing? ************************Useful Links: Dovetail's Website: https://dovetailapp.com Dovetail's magazine Outlier: https://dovetailapp.com/outlier/ Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-burns-75a879a7/?originalSubdomain=au ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content. ************************Here's what we're covering: What is MarketMuse? Who's using the product and gets the most value? How MarketMuse defines its content strategy. What most companies get wrong with their content strategy. Thoughts on keyword research and difficulties of measuring content value. A common mistake most companies make with their content strategy. Ways of evaluating content throughout different stages. How to quantify topical authority from the content creation standpoint. How companies with big content inventories find gaps in their content strategy. Characteristics of Helpful Content. What aspects of content quality Google will be looking for. MarketMuse's approach to AI-powered content briefing. Does MarketMuse use GPT-3 as part of its tech in content briefing? The future of generative content. Examples of good uses of GPT-3 technology. Can generative content get watermarked? How websites with generative content perform. Tips on using generative content tools. What content creation will look like in 5-10 years? ************************Useful Links: Stephen on Twitter: https://twitter.com/stephenjeske Stephen on LinkedIn: https://www.linkedin.com/in/stephenjeske/?originalSubdomain=ca MarketMuse's Website: https://www.marketmuse.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Mordy Oberstein, Head of SEO Branding at Wix, and discussed SEO Branding and AI content.************************Here's what we're covering: What is Wix? Who's using the product and gets the most value? SEO branding and brand marketing. Brand marketing in a B2B setting. Educating as the main vehicle for Wix's brand marketing. Is driving traffic still important for Wix? The value of conducting interviews with customers. AI generative content. How generative content overload will affect marketing? How generative content will affect the SEO industry. How content that includes personal opinion will perform. Practical examples of use cases for generative content. What does the future hold for the SEO industry? ************************Useful Links: Wix's Website: https://www.wix.com Wix SEO Learning Hub: https://www.wix.com/seo/learn Mordy on Twitter: https://twitter.com/mordyoberstein ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more. ************************Here's what we're covering: What is Keeper? Who's using the product and gets the most value? Content strategy at Keeper. Content creation process at Keeper. How to deal with topics with no valuable keywords. Why fact-checking content is important. Proofreading and content editing at Keeper. Essential elements of successful content creation. Hiring writers with SEO knowledge. How to keep content up-to-date regardless of industry changes. Content promotion process at Keeper. ************************Useful Links: Lucia on Linkedin: https://www.linkedin.com/in/luciaqtang/ Keeper Website: https://www.keepertax.com Free Tax Resources: https://www.keepertax.com/free-resources Feature “Ask an Accountant”: https://www.keepertax.com/ask-an-accountant ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Artur Agishev, Global SEO Lead at Revolut, and discussed fintech SEO and more.************************Here's what we're covering: What is Revolut? Who's using the product? Why does Revolut need SEO? The challenges of doing SEO for an app-first business. Artur's learnings from his work in Revolut. How does Revolut approach UX-design. Should you invest in SEO? ************************Useful Links: Artur on LinkedIn: https://www.linkedin.com/in/arthur-agishev/?originalSubdomain=uk Revolut website: https://www.revolut.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Andriy Terentyev, SEO Lead at Kiwi.com, and discussed travel tech SEO and more.************************Here's what we're covering: What is Kiwi.com? Who gets the most out of the service? Kiwi's typical customer lifecycle journey. The main elements of Kiwi's SEO success. The role of UX in organic search performance. Branded vs. non-branded searches. Getting and maintaining visibility for competitive keywords. The role of content in Kiwi's organic growth. Andriy's thoughts on crawl budget optimization. Andriy's thoughts on conducting content audits. Translation and localization on Kiwi.com's website. Using paid search insights to inform organic search strategies. Andriy's thoughts on the future of SEO. ************************Useful Links:Andriy on LinkedIn: https://www.linkedin.com/in/terentyev/************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Romana Hoekstra, Content Marketing Lead at Leadfeeder, and discussed content strategy, promoting and distributing content, content creation and many more.************************Here's what we're covering: What is Leadfeeder? Who's using the product and gets the most value? Content strategy at Leadfeeder. Keyword research and keyword selection at Leadfeeder. Keyword prioritization. Content creation process at Leadfeeder. Demonstrating expertise and trustworthiness in your content. Insights and learnings from using HARO for link building and digital PR. Promoting and distributing content at Leadfeeder. Elements of a successful content marketing team. Romana's advice to people who lead content marketing teams. ************************Useful Links: Romana on LinkedIn: https://www.linkedin.com/in/romana-hoekstra/?originalSubdomain=nl LeadFeeder's website: https://www.leadfeeder.com Best web analytics tools for 2023: https://www.leadfeeder.com/blog/website-analytics-tools/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more.************************Here's what we're covering: What is Red Points? Who's using the product and gets the most value? Content strategy at Red Points. The balance between content written for SEO and original content. Creating content for new product features. Red Point's blog navigation. Using search intent modifiers (e.g., report, fake, protection) for keyword research. Content audit process at Red Points. Laetitia's thoughts on content length. Laetitia's tips on finding writers with specialized knowledge. Content promotion and link building process at Red Points. Laetitia's advice to people who want to achieve similar results. ************************Useful Links: Laetitia on Linkedin: https://www.linkedin.com/in/laetitia-woué-99170b83/ Red Points website: https://www.redpoints.com Red Points Blog: https://www.redpoints.com/blog/ Book: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215 ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Ben Sailer, Director of Inbound Marketing at Automattic, and discussed using voice of the customer for content & SEO.************************Here's what we're covering: The WordPress.com of today. How to communicate product and company changes through content? The main elements of WordPress's inbound marketing strategy. Getting visability for non-branded terms. The SEO challenges from running inbound marketing for big websites. Is there room for new websites and more content? ************************Useful Links: WordPress.com Website: https://wordpress.com Automattic Website: https://automattic.com Ben Sailer on Linkedin: https://www.linkedin.com/in/ben-sailer/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Dre de Vera, SaaS SEO Leader & Producer of the SEO Video Show, and discussed enterprise SEO.************************Here's what we're covering: Google's Helpful Content update. Brand searches for companies with increased recognition. SEO for enterprise vs. SEO for smaller websites. How to hire SEOs. Is there a future for SEO professionals? Dre's biggest learnings from managing a website in different languages. Dre's approach on branded search from an organic search and a paid search standpoint. Brand bidding optimization. ************************Useful Links: Dre on Linkedin: https://www.linkedin.com/in/dredevera/ Dre on Twitter: https://twitter.com/paulandre SEO Video Show on YouTube: https://www.youtube.com/@SEOVideoShow SEO Video Show's Website: https://seo.video ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
Our guest is George Chasiotis, Managing Director at MINUTTIA and Host of The SaaS SEO Show. George helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO. He's also a host of The SaaS SEO Show, a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We talked about Content marketing and SEO. Find here what we covered: 0:00 - Intro 2:36 - Getting to know George 5:57 - What made George rebrand Minuttia? 9:27 - If you want to stay ahead, you need to evolve your brand constantly 15:25 - What are SaaS companies doing wrong when it comes to SEO? 24:55 - How to create and dam the demand with SEO 32:12 - The way you target keywords makes all the difference 38:18 - SEO is a customer research team 41:21 - 3 types of research for the SEO 45:36 - Is the content written only for SEO good content? 53:54 - Try not to focus as much on SEO 56:04 - Outro Connect with George: https://www.linkedin.com/in/georgioschasiotis/ Learn more about Minuttia: https://minuttia.com/ Subscribe to The SaaS SEO Show: https://www.youtube.com/c/MINUTTIA https://podcasts.apple.com/us/podcast/the-saas-seo-show/id1589952421 Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
In this episode of The SaaS SEO Show, we've interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. ************************Here's what we're covering: What are comparison pages, and why are they important for SaaS companies? When should you create comparison pages? Why do SaaS buyers search for competitor terms online? The elements of a successful comparison page. The most common mistakes SaaS companies make regarding their comparison pages. Where should comparison pages live on a SaaS website? Comparison pages that don't include your brand and 3-way comparison pages. The role of review and affiliate sites like G2 and Capterra in the SaaS buyer journey. Federico's thoughts on the future of marketing for SaaS companies. Being unbiased when creating comparison pages. ************************Useful Links: Stack Against's website: https://stackagainst.com Federico on LinkedIn: https://www.linkedin.com/in/federicojorge/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing. ************************Here's what we're covering: Content strategy at Marpipe. Marpipe's case studies. Marpipe's creative testing guide. Creating content for a search audience. ************************Useful Links: Marpipe's website: https://www.marpipe.com Jess on Linkedin:https://www.linkedin.com/in/jesscook-contentmarketing/ ROAS calculator: https://www.marpipe.com/roas-calculator Creative testing guide: https://www.marpipe.com/the-definitive-guide-to-modern-creative-testing Marpipe's case studies and use cases: https://www.marpipe.com/case-studies Resting Ad Face on Apple Podcasts:https://podcasts.apple.com/us/podcast/resting-ad-face/id1634056649 Resting Ad Face on YouTube: https://www.youtube.com/playlist?list=PLEebJ8GiKKhM9p4ALCEZhWauhrmNo42ld ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Bronwyn Kienapple, Director of Content Marketing at PolicyMe, and discussed E-A-T & more.************************Here's what we're covering: Operating at a traditional industry. PolicyMe's way of demonstrating E-A-T with their content. Getting peer reviews at scale. Bronwyn's approach to content creation. PolicyMe reviews' page. Сontent auditing and updating. How to find, qualify and retain good content writers? Bronwyn's advise on hiring and working with agencies. ************************Useful Links: PolicyMe's Website: https://www.policyme.com PolicyMe's Blog: https://www.policyme.com/blog Bronwyn on Linkedin: https://www.linkedin.com/in/bkienapple/?originalSubdomain=ca ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more.************************Here's what we're covering: Platform-specific vs. platform-agnostic content. Content ideation at Guesty. Content promotion at Guesty. Building and growing successful content teams. The future of content marketing. ************************Useful Links: Guesty's Website: https://www.guesty.com Ziv on LinkedIn: https://www.linkedin.com/in/ziv-gidron/?originalSubdomain=il ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution.************************Here's what we're covering: What's wrong with content marketing attribution nowadays? The benefits of having a granular view of content marketing performance. Should you remove or add friction for your product? Identifying the most impactful customer lifecycle journeys. How should companies approach KPI tracking? ************************Useful Links: Knotch's Website: https://knotch.com Phoebe on LinkedIn: https://www.linkedin.com/in/phoebenoce/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more.************************Here's what we're covering: Levi's work at G2: Acquiring more than 5K referring domains in less than two years. Levi's learnings about content strategy from working at G2. How does Levi approach content strategy nowadays at Whatfix? The importance of UX design when it comes to content and SEO. CTA mapping and placement. The future of content marketing and SEO for SaaS companies. ************************Useful Links: Levi on LinkedIn: https://www.linkedin.com/in/leviolmstead/ WhatFix's website: https://whatfix.com WhatFix's blog: https://whatfix.com/blog/ Levi's Personal Website: https://leviolmstead.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more.************************Here's what we're covering: The pros and cons of website acquisitions for SaaS companies. The difference between internationalization and localization. What do public and private enterprise companies look for when evaluating vendors? How to use forecasting when launching new content and SEO initiatives. What does the future of SaaS SEO look like? ************************Useful Links: Filipe on LinkedIn: https://www.linkedin.com/in/filipe-santos-seo/ TopTal's website: https://www.toptal.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more.************************Here's what we're covering: Where do most marketing campaigns fail? What are elements of successful marketing campaigns? Customer research. CoSchedule's content strategy. Updating the Marketing Strategy topic cluster. ************************Useful Links: CoSchedule's website: https://coschedule.com Nathan on Linkedin: https://www.linkedin.com/in/nathanellering/ Marketing Strategy Report: https://coschedule.com/marketing-statistics Marketing Strategy Topic Cluster: https://coschedule.com/marketing-strategy Marketing Ideas Topic Cluster: https://coschedule.com/marketing-ideas Website Copywriting Guide on CoSchedule's Blog: https://coschedule.com/blog/website-copywriting-template ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months.************************Here's what we're covering: Content marketing for a new category. Insights from acquiring more than 5K referring domains in less than two years while at G2. Characteristics of a good content marketer. Scribe's Explore section. What do SaaS companies miss when it comes to content and SEO? ************************Useful Links: Jakub on Linkedin: https://www.linkedin.com/in/jakubrudnik/ Scribe's Website: https://scribehow.com Scribe's Explore Section: https://scribehow.com/explore ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Eric Hoover, Director of SEO at Jellyfish, and discussed helpful content and more.************************Here's what we're covering: Adopting with changes on SEO. Key learnings about content and SEO. Do SEO professionals have a future? Launching new SEO initiatives. Choosing the right vendor. ************************Useful Links: Eric on Linkedin: https://www.linkedin.com/in/ericmh/ Eric's Personal Website: https://www.erichooverdigital.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhbDon't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Internet Marketing: Insider Tips and Advice for Online Marketing
***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.*** In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:What should managers do before rolling out SEO tools for their team?How to sell SEO to SaaS startup investorsAre agencies responsible for educating prospects about SEO?What's different about SEO for SaaS companies in comparison to other industries?What's better than focusing on marketing your product's features?6 key factors in producing effective topic clustersREFERENCED ON THIS EPISODE:https://zapier.com/ https://www.clearscope.io/ https://ahrefs.com/ https://wise.com/ https://nordvpn.com/ https://vidiq.com/ https://clickup.com/ https://www.canva.com/ CONNECT WITH GEORGE/MINUTTIA:https://minuttia.com/https://www.linkedin.com/in/georgioschasiotis/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Georgios Chasiotis talks with Jason Barnard about how to build & maintain topical authority. Georgios Chasiotis is the Managing Director of MINUTTIA, which helps B2B SaaS companies accelerate their organic growth through data-driven content marketing and SEO. Georgios Chasiotis started as an independent marketing consultant, but was soon put on the path to start an agency. The goal: to build a team and scale a business by using his knowledge and experience to develop successful systems and processes. This path led to MINUTTIA, where Georgios realises his vision of content and SEO systems that rely heavily on strategy and avoid short-term tactics to achieve repeatable and scalable success for companies of different industries and sizes. In his spare time, he shares wisdom on LinkedIn or buries his head in psychology books to understand the "why" of human behaviour. Chasing keywords by covering a multitude of different topics for content writing can be really tempting. But there are more than enough topics for businesses to write about in their niche, and sticking to your core niche is the best way to improve topical authority. In order for your brand to dominate the SERPs in your industry, you need to develop topical authority - and that means keeping focus on your expertise in your niche. In this episode, Georgios Chasiotis and Jason Barnard dive deep into the rabbit hole of topical authority. What is topical authority? How can we measure topical authority? What are the best tips and tricks for writing content that builds topical authority? And how do you know which brands have topical authority on a particular topic? To feed your curiosity further, here are some other amazing insights Georgios shares: topical breadth, topical depth, internal topical authority, and external topical authority. And finally, how often you should write content (publishing velocity) to quickly build your authority in your niche without compromising the quality of your content. As always, the show ends with passing the baton… Georgios charmingly hands over to next week's delightful guest Heba Ashour. What you'll learn from Georgios Chasiotis 00:00 Georgios Chasiotis and Jason Barnard00:27 Myroslav Khmarskiy's Message in Support of the Ukrainian Economy01:47 Georgios Chasiotis' Brand SERP04:30 What is Topical Authority?05:33 Can Deviating from Your Niche Harm Topical Authority?10:28 What is Topical Authority Breadth?11:20 What is Topical Authority Depth?12:29 Dominating a Specific Topic VS Dominating a Specific Keyword19:25 Examples of Google Associating a Topic with a Brand21:34 The Importance of Internal Linking and Anchor Text on Links22:50 External Topical Authority24:11 Tips and Tricks for Writing Content That Builds Internal Topical Authority26:21 How Important is the Wording of H tags?29:28 Publishing Velocity: How Often Should You Write Content?32:18 Passing the Baton: Georgios Chasiotis to Heba Ashour This episode was recorded live on video June 7th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Georgios Chasiotis talks with Jason Barnard about how to build & maintain topical authority. Georgios Chasiotis is the Managing Director of MINUTTIA, which helps B2B SaaS companies accelerate their organic growth through data-driven content marketing and SEO. Georgios Chasiotis started as an independent marketing consultant, but was soon put on the path to start an agency. The goal: to build a team and scale a business by using his knowledge and experience to develop successful systems and processes. This path led to MINUTTIA, where Georgios realises his vision of content and SEO systems that rely heavily on strategy and avoid short-term tactics to achieve repeatable and scalable success for companies of different industries and sizes. In his spare time, he shares wisdom on LinkedIn or buries his head in psychology books to understand the "why" of human behaviour. Chasing keywords by covering a multitude of different topics for content writing can be really tempting. But there are more than enough topics for businesses to write about in their niche, and sticking to your core niche is the best way to improve topical authority. In order for your brand to dominate the SERPs in your industry, you need to develop topical authority - and that means keeping focus on your expertise in your niche. In this episode, Georgios Chasiotis and Jason Barnard dive deep into the rabbit hole of topical authority. What is topical authority? How can we measure topical authority? What are the best tips and tricks for writing content that builds topical authority? And how do you know which brands have topical authority on a particular topic? To feed your curiosity further, here are some other amazing insights Georgios shares: topical breadth, topical depth, internal topical authority, and external topical authority. And finally, how often you should write content (publishing velocity) to quickly build your authority in your niche without compromising the quality of your content. As always, the show ends with passing the baton… Georgios charmingly hands over to next week's delightful guest Heba Ashour. What you'll learn from Georgios Chasiotis 00:00 Georgios Chasiotis and Jason Barnard00:27 Myroslav Khmarskiy's Message in Support of the Ukrainian Economy01:47 Georgios Chasiotis' Brand SERP04:30 What is Topical Authority?05:33 Can Deviating from Your Niche Harm Topical Authority?10:28 What is Topical Authority Breadth?11:20 What is Topical Authority Depth?12:29 Dominating a Specific Topic VS Dominating a Specific Keyword19:25 Examples of Google Associating a Topic with a Brand21:34 The Importance of Internal Linking and Anchor Text on Links22:50 External Topical Authority24:11 Tips and Tricks for Writing Content That Builds Internal Topical Authority26:21 How Important is the Wording of H tags?29:28 Publishing Velocity: How Often Should You Write Content?32:18 Passing the Baton: Georgios Chasiotis to Heba Ashour This episode was recorded live on video June 7th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Georgios Chasiotis talks with Jason Barnard about how to build & maintain topical authority. Georgios Chasiotis is the Managing Director of MINUTTIA, which helps B2B SaaS companies accelerate their organic growth through data-driven content marketing and SEO. Georgios Chasiotis started as an independent marketing consultant, but was soon put on the path to start an agency. The goal: to build a team and scale a business by using his knowledge and experience to develop successful systems and processes. This path led to MINUTTIA, where Georgios realises his vision of content and SEO systems that rely heavily on strategy and avoid short-term tactics to achieve repeatable and scalable success for companies of different industries and sizes. In his spare time, he shares wisdom on LinkedIn or buries his head in psychology books to understand the "why" of human behaviour. Chasing keywords by covering a multitude of different topics for content writing can be really tempting. But there are more than enough topics for businesses to write about in their niche, and sticking to your core niche is the best way to improve topical authority. In order for your brand to dominate the SERPs in your industry, you need to develop topical authority - and that means keeping focus on your expertise in your niche. In this episode, Georgios Chasiotis and Jason Barnard dive deep into the rabbit hole of topical authority. What is topical authority? How can we measure topical authority? What are the best tips and tricks for writing content that builds topical authority? And how do you know which brands have topical authority on a particular topic? To feed your curiosity further, here are some other amazing insights Georgios shares: topical breadth, topical depth, internal topical authority, and external topical authority. And finally, how often you should write content (publishing velocity) to quickly build your authority in your niche without compromising the quality of your content. As always, the show ends with passing the baton… Georgios charmingly hands over to next week's delightful guest Heba Ashour. What you'll learn from Georgios Chasiotis 00:00 Georgios Chasiotis and Jason Barnard00:27 Myroslav Khmarskiy's Message in Support of the Ukrainian Economy01:47 Georgios Chasiotis' Brand SERP04:30 What is Topical Authority?05:33 Can Deviating from Your Niche Harm Topical Authority?10:28 What is Topical Authority Breadth?11:20 What is Topical Authority Depth?12:29 Dominating a Specific Topic VS Dominating a Specific Keyword19:25 Examples of Google Associating a Topic with a Brand21:34 The Importance of Internal Linking and Anchor Text on Links22:50 External Topical Authority24:11 Tips and Tricks for Writing Content That Builds Internal Topical Authority26:21 How Important is the Wording of H tags?29:28 Publishing Velocity: How Often Should You Write Content?32:18 Passing the Baton: Georgios Chasiotis to Heba Ashour This episode was recorded live on video June 7th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below: Additional Resources: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content (Transcript): https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content https://www.groovehq.com/blog/turning-down-vc (GrooveHQ Example): https://www.groovehq.com/blog/turning-down-vc https://adespresso.com/guides/facebook-ads-beginner/ (AdEspresso Example:) https://adespresso.com/guides/facebook-ads-beginner/ https://www.leadfeeder.com/blog/webinar-marketing/ (LeedFeeder Example:) https://www.leadfeeder.com/blog/webinar-marketing/ https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270 (CoSchedule): https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270 https://www.linkedin.com/in/georgioschasiotis/ (George's LinkedIn:) https://www.linkedin.com/in/georgioschasiotis/ https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: George Chasiotis is the Managing Director of https://minuttia.com/ (MINUTTIA), an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!
In this episode of The SaaS SEO Show, we've interviewed Corey Haines, Founder at Swipe Files, and discussed how to do marketing like a media company.Here's what we're covering: How to identify the channels that can get you to $1M ARR Building a media company from the ground up How to do marketing like a media company Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed John-Henry Scherck, Owner at Growth Plays, and discussed content marketing and SEO for SaaS companies. What else will you learn?- How to measure content performance- Going after keywords with mixed search intent- Whether SaaS companies should feature the product in every postStay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months.Here's what we're covering:- How to establish trust in YMYL categories- How Dimitris chooses keywords for Peanut- The future of SEOStay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. In this episode we cover: 00:00 - Intro 01:35 - SEO as The Main Channel Of Traffic For a Starting SaaS 05:33 - Link Building & Creating An Authority on Early Stage 07:14 - Strategies For Later Stage Companies 12:11 - Ranking Top-Notch Content in 2022 16:17 - Google's Ranking Factor To Be Aware Of 19:27 - Follow Vs No-Follow Link 21:45 - Investing In SEO With Limited Budget 26:54 - The Problem Of Using Copycat Content 29:04 - George's Favorite Tools For Managing SEO Campaigns 34:34 - Volume Vs Quality Content 38:38 - George's Favorite Activity To Get Into a Flow State 38:52 - George's Piece of Advice for His 25 Years Old Self 39:08 - George's Biggest Challenges at MINUTTIA 41:00 - Instrumental Resources for George's Success 41:54 - What Does Success Means for George Today 42:36 - Get In Touch With George Get In Touch With George: George's LinkedIn https://minuttia.com (MINUTTIA's Website) Mentions: John Mueller https://en.wikipedia.org/wiki/Paulo_Coelho (Paulo Coelho) https://asana.com (Asana) https://podcasts.apple.com/gb/podcast/sparkle-and-thrive/id1476317024 (Sparkle and Thrive Podcast) Books: https://www.amazon.com.br/Extreme-Ownership-U-S-Navy-Seals/dp/1250067057 (Extreme Ownership by Jocko Willink) https://www.amazon.com.br/Atomic-Habits-Proven-Build-Break/dp/0735211299 (Atomic Habits by James Clear) https://www.amazon.com.br/Thinking-Bets-Smarter-Decisions-English-ebook/dp/B074DG9LQF (Thinking in Bets by Annie Duke) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)
In this episode of The SaaS SEO Show, we've interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization.Here's what we're covering: How a new company should approach its content strategy What content optimization is Moral obligations of content optimization tools Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Koray Tuğberk GÜBÜR, and discussed brand values, information gaps & more.Here's what we're covering: What the information gap is and how to close it How to identify which topics to cover for topical relevance Whether publishing frequency plays a role in seeing great results Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA and sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we've interviewed Ross Hudgens, Founder & CEO at Siege Media, and discussed KOB analysis and how to approach link building. Here's what you're going to learn: How to approach KOB analysis the right way. What are keyword frameworks, and how can businesses use them? How to build backlinks manually. Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Christopher Silvestri, Conversion Copywriter, and discussed usability testing and UX Design in the SaaS industry.Here's what you're going to learn: How users think when using a website or software Whether UX design and copywriting should co-exist How usability testing helps pages achieve their objectives Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Nadya Kohja, Content & SEO Growth Marketer, and discussed content & SEO strategies in competitive categories.Here's what you're going to learn: How can a SaaS company grow in a saturated market How to maintain a balance between SEO and non-SEO content Common content mistakes companies make Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
Georgios Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth. Mentioned in This Episode: George's LinkedIn MINUTTIA The SaaS SEO Show Podcast What you will learn: George's journey (1:40) Content marketing - micro SEO Coming up with a content plan (8:19) Weighing the metrics Does social media play into the strategy? (12:39) User behaviours on your website (15:37) The future of content marketing (19:14) Understanding the present Moving away from the plastic Minuttia's marketing strategy (23:55) Get in touch with George (26:25) George Mentality - Quotes From the Show “SEO is way more complicated than it used to be” “Social media should be a part of the equation”
In this episode of The SaaS SEO Show, we've interviewed Vanessa Perplies (Ex External Communications Lead at Lusha) and discussed scaling content strategies.Here's what you're going to learn: The most common content strategy mistakes How can a B2B SaaS company stand out from competition The elements of a successful digital PR strategy Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Pedro Cortés and discussed optimizing positioning & messaging for SaaS Companies.Here's what you're going to learn: The point when a company should care about messaging & positioning What elements should successful messaging have? Common obstacles in optimizing messaging & positioning Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
George Chasiotis, MINUTTIA Managing Director, wraps up discussions on SaaS SEO strategies. Traditionally, SEO has focused on on-page optimization, link building, and keywords, to tell Google what our website is all about. However, we often overlook the quality of the user's interaction with our websites. Today, George shares some UX experiments that can change your SEO strategies. Show NotesConnect With: George Chasiotis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The SaaS SEO Show, we've interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed scaling content strategies.Here's what you're going to learn: What to pay attention to when changing your content strategy The impact of changing and scaling a content strategy The “how” behind focusing on systems and processes Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
MINUTTIA Managing Director, George Chasiotis, continues to explore SaaS SEO strategies. Creating content to build topical authority is critical, but that content is often unlinkable. Links affect our ability to rank and can accelerate organic growth. Today, George sheds light on the process of creating linkable assets that get attention. Show NotesConnect With: George Chasiotis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
George Chasiotis, Managing Director of MINUTTIA, explores SaaS SEO strategies. New websites have no authority in Google's eyes. As more SaaS startups enter the marketplace, gaining Google's topical authority approval will inevitably be a top priority. Today, George talks about building topical authority from the ground up. Show NotesConnect With: George Chasiotis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of The SaaS SEO Show, we've interviewed Amir Shahzeidi, Head of Search at Uscreen, and discussed SEO tools and YouTube SEO.Here's what you're going to learn: What tools beginners in SEO need Whether organic and paid search be compared to each other How to rank higher on YouTube Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing, and discussed content & SEO strategies for SaaS companies and how to prioritize projects.Here's what you're going to learn: How should early stage SaaS companies approach SEO How to approach companies in very early stage industries How to prioritize projects when working with a company Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show we've interviewed Jimmy Daly, Co-founder & CEO at Superpath, and discussed everything about content marketing.Here's what you're going to learn: How a company's business model can dictate the content strategy The importance of organic traffic and its business impact What skills do companies look for in content marketers? Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
The landscape for search engine optimization (SEO) changes constantly, so staying on top of trends is extremely important but not always easy for sustained success. Today's guest is Georgios Chasiotis, Managing Director of MINUTTIA, about what to focus on with SEO in 2022. He shares insight into what SEO tactics should be used or are overused, especially when it comes to software as a service (SaaS). Some of the highlights of the show include: Past, Present, and Future: SEO and SaaS marketing trends and tactics Where are things at right now? Not multi-dimensional or complex Alternative/Comparison Pages: Not aligned with website identity, but abused Organic Search: Find more ways to be creative and bold about things 2021: What separated top SEO performers from struggling SaaS companies? More/Better Experience: Google rewards websites that are trustworthy Vanity Metrics: Not only way to measure success based on user experience COVID Impact: Were there any behavior changes? Higher expectations Future SEO Tactics: Which will become less important or effective in 2022? Guest Blogging: Is it effective for reciprocal linking? Georgios advises against it Content and Links: What most brands and websites compete against Links: Georgios Chasiotis on LinkedIn MINUTTIA CoSchedule's Headline Analyzer Ben Sailer on LinkedIn CoSchedule Quotes from Georgios Chasiotis: “Unfortunately, what I see is pretty much all websites are doing what every other website is doing.” “Try new things, experiment, and fail a lot of times in the process of discovering new ways of generating interest and demand for our websites.” “SaaS companies have struggled when it comes to organic search.” “Everyone can play the content and backlinks game. Not everyone can build a brand and not everyone can create a wow moment for their website visitors.”
In this episode of The SaaS SEO Show, we've interviewed Steve Toth, CEO at SEO that Ranks Inc. and Gscore Inc., and discussed Gscore as well as content & SEO for SaaS companies.Here's what you're going to learn: What Gscore is and who can use it When should a SaaS company invest in content & SEO? Does AI-generated content work? Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy, and discussed category stories and when Saas companies should invest in copywriting.Here's what you're going to learn: What a Category Story is When should companies invest in copywriting What the future of SaaS marketing looks like Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like.Here's what you're going to learn: What is audience research and how to do it right How to do cold outreach at scale What the future of content marketing looks like Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy.Here's what you're going to learn: How important is the first-mover advantage How you can approach a topic cluster from a creation standpoint CoSchedule's approach to content ideation and content updating Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Mordy Oberstein, Head of Communications at SEMrush, and discussed SEO metrics and data studies around SEO.Here's what you're going to learn: How much trust can you put into SEO metrics What is Google Discover and what SEO professionals should know about it The importance of user experience in getting better results from your content and SEO efforts Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Kevin Indig, Director of SEO at Shopify, and discussed how to scale content teams, the rise of copycat content, and how to measure the impact of SEO.Here's what you're going to learn: How to align cross-functional teams for content and SEO How to measure and demonstrate the impact of SEO Kevin's predictions on the future of crawling and indexing Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, this leads to creating a lot of very average content that everyone else is publishing on the Internet, adding to the noise and not driving any impactful outcome for your business.Georgios Chasiotis, Managing Director of the B2B SaaS content marketing agency Minuttia, wants to change that. By looking at the current trends in content marketing based on his expansive client work, he wants to give you his advice on:Why "copycat content" isn't going to get you the results that you needWhat type of content you need to create based on your company's lifecycle stageWhy you need to focus on creating a library instead of a publication and how to do thatReady to significantly improve your content marketing for 2022 and beyond? Then listen in!!!Connect with Georgios ChasiotisMinuttia: https://minuttia.com/Georgios Chasiotis on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/More Info on Neal Schaffer and This Podcast:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast: https://podcast.nealschaffer.com
In this episode of The SaaS SEO Show, we've interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search.Here's what you're going to learn: What Product-Led SEO is and what Eli's book is all about How to promote your product to searchers The future of Google search Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Evaldas Mockus, VP of Growth at Omnisend, and discussed content & SEO strategies for SaaS companies.Here's what you're going to learn: The importance of measuring the business impact of your organic efforts The elements of a successful content & SEO strategy for SaaS companies How to make the right hiring decisions for content & SEO teams Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building.Here's what you're going to learn: When B2B SaaS companies should invest in content promotion & distribution How to measure the ROI of link building How B2B SaaS companies can find growth tactics that work for them Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Farzad Rashidi, Lead Innovator at Respona, and discussed link building, how a new SaaS company can get its marketing efforts off the ground, as well as how Visme managed to reach over 1M in organic traffic.Here's what you're going to learn: How Respona was born and how the tool helps businesses with link building What Visme's growth strategy was to reach 1M in organic traffic 3 actionable marketing tips for new SaaS teams Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we've interviewed Alexandra Tachalova, Founder at Digital Olympus, and discussed SaaS link building.Here's what you're going to learn: What link building is Whether link building can be done in-house Whether backlinks can generate referral traffic The best tactics for SaaS companies to acquire backlinks Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode I hosted Georgios Chasiotis from MINUTTIA. Georgios Chasiotis helps saas businesses to skyrocket their organic traffic with SEO and he quickly scaled up his own agency in 2 years. In this episode you will learn: Why you're doing SaaS SEO wrong, What you need to do to fix your SEO strategy The exact activities you need to invest your time and resources on based on your company's lifecycle stage. Powered by UserGuiding
In this first episode of The SaaS SEO Show, we've interviewed Bernard Huang, Co-founder at Clearscope, and discussed the future of search and some problems and opportunities that exist in how the SERPs are formed.Here's what you're going to learn: What the future of Google search might look like How to get more real estate in the SERPs The importance of making your content unique by adding perspective Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.
Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the NEW AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple SummaryHey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. Now on to my guest for today, George Chasiotis, founder of the Greece-based content marketing agency MINUTTIA. George got his start on Upwork, a freelancer's job site, when he couldn't find a job. He did anything he could, from data entry to Facebook ads. Of all the jobs he'd done, he found he liked and had the most talent for content and SEO and started working as a consultant. He started his own company last year, which now has six employees. MINUTTIA focuses on working with SaaS and tech companies in the growth stage. George explains how he is building a reputation for success by being selective about what companies he works with. A company just starting out would not be the best fit for what he has to offer; instead, a new company should focus on building content and an audience; then, once they hit a certain point and are poised for growth, they should then seek help with their SEO and content. George believes that your story and perspective are key to hooking customers and getting them engaged. He also stresses that when it comes to SEO, you can't expect overnight results. Now, let's get better together. Actionable Insights Find something you like to do and are good at. George did a lot of different types of things but eventually found his niche. George advises starting with an audience rather than a product. Work on cultivating a voice and audience and then figure out what you can offer that people need. It's doubtful that you can offer anything sIgnificantly unique; instead, focus on cultivating loyalty and trust. Looking to have influence and impact? Have a voice and a strong point of view. This will help you get attention, engage and retain an audience, and secure a following. Links to Explore Further Georgios Chasiotis on LinkedIn MINUTTIA MINUTTIA on YouTube Keep In TouchBook or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices
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