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What do Spotify, Google Meet, and your expense report tool have in common? They could all delight your users—if you design for more than just function. In this episode, Dr. Nesrine Changuel breaks down the emotional motivators that transform average products into unforgettable ones. Overview What separates a good product from a great one? According to Dr. Nesrine Changuel, it's not just meeting functional needs—it's creating emotional delight. In this episode of the Agile Mentors Podcast, Brian Milner sits down with Nesrine, a former product leader at Google, Spotify, and Microsoft, to explore how emotional connection is the secret sauce behind the world’s most beloved products. They dive into Nesrine’s “Delight Framework,” reveal how seemingly mundane tools (like time-tracking software or toothbrush apps!) can create joy, and explain why delight isn’t a nice-to-have—it’s a competitive edge. Whether you're a product owner, product manager, or just want to build better user experiences, this episode will change how you think about your backlog forever. References and resources mentioned in the show: Dr. Nesrine Changuel Product Delight by Dr. Nesrine Changuel Blog: What is a Product? by Mike Cohn #116: Turning Weird User Actions into Big Wins with Gojko Adzic #124: How to Avoid Common Product Team Pitfalls with David Pereira Join the Agile Mentors Community Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Dr. Nesrine Changuel is a product coach, advisor, and speaker with over a decade of senior product management experience at Google, Spotify, and Microsoft, where she led major consumer products like Chrome, Meet, Spotify, and Skype. She holds a Master’s in Electrical Engineering and a PhD in Media Processing and Telecommunications and is based in Paris. Auto-generated Transcript: Brian Milner (00:00) Welcome back Agile Mentors. We're back for another episode of the Agile Mentors podcast. I'm with you as always Brian Milner and today I have a very special guest with me. I have Dr. Nesrine Changuel with me. Welcome in Nesrine. Nesrine (00:14) Hi, Brian. Thanks for having me. Brian Milner (00:16) I'm very excited to have Nesreen with us. I think this is going to be a really, really great episode for all of you product owners out there or product specialists, anybody who works in the product area. I think you're going to find this really interesting and you're going to want to bookmark this one. Maybe even come back to this a little bit. Nesreen is a coach, a speaker, particularly in the product area. She has previously worked at Google. She's worked at Spotify, at Microsoft, so no stranger to large enterprise, very high profile products that she's worked on in the past. She has a book coming out in May, so look for this book. It's called Product Delight. And that's really what we're going to be focusing on here is the concept of eliciting or generating kind of an emotional response to our product. I guess I'll start by, did you stumble upon this? What drew your interest to people's emotional response to products? Nesrine (01:19) Yes, so maybe I can share the story how I came to this topic and how I became so vocal about it. So in addition to being a product manager and leader over the last decade, I was always and I always enjoyed being a speaker. So I always wanted to go on stage and share insight. This is probably coming from my research background, because when I used to be a researcher, I traveled the world to go and present my research work and When I became a product manager, I kept this habit with me. So I always been on stage and I spoke about different topics like product discovery, product operation, different topics. Until one day I got reached out by a conference organizer and he said, Hey, Nisri, we want you on stage, but we have an idea for a topic for you. I'm not that used. Usually I come up with idea myself, but I said, okay, what do want me to talk about? And he said, Hey, Nusreen, you have been working for Spotify, for Microsoft, for Google Chrome and Google Meet, and we all admire those products and we consider them very successful products. What if you come and tell us what's the common thing that probably is there any common thing that made those products successful? Being an insider, being within those company, could you share with us something that you consider in common between those products? To be honest with you, I found it challenging at the same time interesting as an exercise. I was not, by the way, able at that time to answer the question, what's in common? So I sat down and I did the exercise myself and I started to think what was really in common? What made Skype Skype? What made Spotify Spotify and those Google products so successful? And I came to the following conclusion. I found that what made those products so successful is that they don't only solve for functional needs, but they also solve for emotional needs. So when we use a particular product, we use it for a certain functional need, but we also use it for an emotional need. And without even knowing that I have been doing it for more than 12 years, I came to the conclusion that, my God, during all those years, I have been focusing so much into users need from both angle, functional and emotional. So I came on stage and I spoke about that topic and from that day, I started to give it a name. I'm calling it emotional connection. I'm calling it product delight. And I'm here to share more about it as well. Brian Milner (03:50) That's awesome, yeah. I mean, I think we do hear a lot and we focus a lot on that functional kind of need, the way you differentiate there. think that's a good differentiation, functional and emotional kind of needs or motivators there. yeah, I mean, I've always heard, know, kind of that kind of general product advice is, you know, find the things that... people really, really have as huge needs, the things they would pay someone to do for them. And that's the key to success is finding those huge needs. But we're actually going beyond that to say, yeah, those are important. It's not to say that we should skip that, but it's when there's the emotional connection to a feature or to something that we do that really the light bulb kind of comes on for our customers. Is that kind of what your research is leading to? Nesrine (04:40) you're getting it right. Don't get me wrong. Of course you have to honor the functional needs and serve the functional feature, but the delight or the emotional connection happens when you go beyond exactly how you said it. Let me explain. If you serve only functional needs, you know what you get? You get satisfied users because they are asking for something and they are satisfied about what they are receiving. Now, Brian Milner (04:41) Okay, okay. Haha. Nesrine (05:05) If you surprise them by going beyond, by anticipating their need, by exceeding their expectation, you're not only satisfying them, you're surprising them in a positive way and delight is the combination of surprise and joy. Actually, the theoretical definition of delight is a combination of two emotions, surprise and joy. So going beyond, anticipate need and exceed expectation. is what we should aim for in addition to the functional needs. Brian Milner (05:35) That's awesome. Yeah, I use this example sometimes in, we use this example in the agile world to talk about, you know, the part of the agile manifesto that says customer collaboration over contract negotiation. And, you know, there's an example I use from my past where I used to work at a company that was very contract driven. And, you know, the thing that I always used to kind of take away from that was the very best we could ever do or hope to do. was to meet our customers' expectations. We could never, ever exceed it because we were only doing exactly what they told us to do. So I think this is a really important distinction here to make that just meeting the customer's needs, just meeting the minimal customer satisfaction bar, that's not going to keep you with loyal customers. That's not going to have repeat customers, or they're not going to tell their friends about, you know. That product did exactly what I hoped it would do. But it didn't really surprise me. It didn't really go beyond that. I know you talked about, because I've read your blog and a little bit of the discussion about this. So I know you talk about in the blog kind of the connection to Kano analysis. And I've always thought that's a really great way to try to determine things to target and go after. So talk to us a little bit about that, about Kano analysis and kind of what that uncovers and how that connects to what your research has shown. Nesrine (06:51) Yes. I love Kano by the way. I, I mean, that's one of the framework I have been considering throughout most of my product career. But this framework comes with a limitation and let me explain. So first of all, for those who are not very familiar with Kano, Kano is a visualization or categorization, let's call it. It's a categorization framework that allows to categorize features among different categories. One of them is must have. So these are the things that absolutely have to be in the product. Other that are performances, which are the more you have, the more satisfied users are, the less they less satisfied they are. And of course there are the delighters and delighters are those feature that when they are in the product, users are surprisingly happy. And when they are not, are not even the satisfaction is not even impacted. So the limitation of Kano is that it doesn't tell you how to achieve delight. Let me explain. I think we live in a world that everyone agree that we should delight our users. I mean, this, this concept is now globalized and everyone is talking about delighting users. The issue is that we don't know how to delight them. So we know category, there's a category that called delight, but we don't know how to. So the, the framework that I'm introducing and I'm calling it the delight framework is the framework that allows to first identify. So it's usually, represented into three steps. The first step is to start by identifying the emotional and functional motivators. So let me give you an example. I've been working at Spotify for about four years and as a Spotify user, imagine yourself, you are a Spotify user. You do have, of course, functional motivators. What could be the functional motivators? Listening to music, listening to podcasts, maybe listening to an audiobook. So all those are functional motivators. Now, what could be the emotional motivators as a Spotify user? It could be feeling less lonely. It could be feeling more productive because when you're working you need to listen to something. It could be about changing your mood. It could be about feeling connected. So all those are emotional motivators that drive users to use a product like Spotify. So what I encourage every product manager or every product team to do at first is to dig into identifying, of course, the functional need. And everyone is good, by the way, in identifying the functional needs. But also, while doing that exercise, pay attention to what could be the emotional motivators. So that's step number one is about listing the functional and the emotional motivators. Once you have those, Now we get to the second part of the framework, which is look at your backlog. And I guess you have a very busy backlog and take those features one by one and see for this particular feature, which motivator am I solving for among the functional ones and among the emotional ones as well. So the delight grid, for example, is a visualization tool that I came and created in order to allow product teams to visualize their backlog and see how many of my features are only solving for functional motivators. In that case, we call that category low delight. How many of my features are only solving for emotional motivators? These are very rare, but the best example I would call is, for example, I'm having an Apple watch and one month ago it was New Year Eve and at midnight I get fireworks popping out of my Brian Milner (10:35) Ha Nesrine (10:36) Apple watch and it was a happy new year there's nothing functional in there but it's all about creating some smile I call this surface delight and then how many of your features are solving for both functional and emotional motivators and I call this deep delight so maybe I deviated a bit from your question compared to canoe but it's actually about adding this dimension of connecting features to the real motivators of the users. Brian Milner (11:07) No, maybe a little bit, but you connected it to where we end up going anyway. So I think that's a great connection there. And by the way, for anyone listening, we'll link to all of this so that you can find this and follow up. But I like that differentiation between surface delight and deep delight. I know some of the examples that I've heard used kind of frequently in looking at Kano analysis and kind of trying to find those delighters. And that is kind of the area that it specifies there in Canoe, right? You're trying to find those things that are not expected, but when people find that they're there, they like that it's there, but they don't expect it's there. So if it's not there, there's no negative response that it's not there, but there's a positive response if it's there because they like seeing it. And my boss, Mike Cohn, tells this story about this Nesrine (11:59) Yes. Brian Milner (12:03) There's a hotel in California that became famous because at the pool, they have a phone that's by the pool that's the Popsicle Hotline. And you can pick up the phone and you can order a Popsicle to be brought to the pool. And it's the kind of thing where you're not going to go search for a hotel. Does this hotel have a Popsicle Hotline? I'm only going to stay at hotels with Popsicle Hotlines. It's not that kind of a normal feature. It's a delight feature because when you see it and you find out it's there, it's like, that's really cool. And it can be the kind of thing that says, yeah, I want to search that hotel out again next time I'm in this area because I really thought that was a nice little attention to detail and it was fun. But I think what I'm hearing from you is that might be more of what we would classify as a surface delight. It's not really meeting a deep need. Nesrine (12:35) Yes. Brian Milner (12:56) But it's fun, it's exciting, it's not expected, but it doesn't really cross that threshold into, but it also meets kind of functional delights. Is that kind of what you're saying there? Okay. Okay. Nesrine (13:08) Yes, actually I heard about that hotel story just to tell you how much viral it went. It came to me. So actually you get it correct that I consider that as surface delight and I have nothing against by the way, surface delight. You can add surface delight. The issue is you can end up doing only surface delight and that's not enough. So the idea is to do a combination and I do have two stories to share with you just to compliment on this hotel story. One is personal and one is professional. Brian Milner (13:21) Yeah. Okay. Nesrine (13:37) The personal one just happened to me a month ago. I went to Sweden and I went to Stockholm. That's where I worked for eight years. And I went there for business and I decided to meet some friends and some ex-colleagues. So we all gathered and went to a restaurant, a very nice restaurant in Sweden. And came the time where we had to say goodbye and to pay. And I guess you can feel it immediately when it's about paying and we are a large group and you start to get that anxiety about who's paying what and what did I order? What did I drink? What? I mean, I honestly hate that moment, especially in a large group where you don't necessarily have a lot of affinity with us. Like, should we split in 10? Should we pay each one paying its piece anyway? So that was a moment of frustration, of anxiety. Brian Milner (14:09) right. Yeah. Nesrine (14:28) And I loved how the restaurant solved it for it. You know how they solve for it? I mean, maybe it exists in the U.S., but for me, that's something I never seen before. The waiter came with a QR code on a piece of paper and you scan the QR code. And when you scan your QR code, you get the list of items that got purchased by the table. And all you have is to pick, and that happens automatically real time. Everyone is picking at the same time. You pick the things from the list and you pay. for the things that you order. You can even tip on the bottom. You can give feedback. Everything happened on that QR code. And you can guess how much that anxiety could be removed. So that's the personal story I wanted to share. The second story, which is more professional, I want to share how we try to improve experience at Google Chrome. So I've been the product manager at Google Chrome. Brian Milner (15:13) Yeah. Nesrine (15:25) And we started from the observation that people do have plenty of open tabs. I guess you are one of them, especially on mobile. Like on mobile, you go and check how many open tabs you do have on Chrome and you realize that they are have, we realized at least out of numbers, out of data that people do have plenty of open tabs. So it started as Brian Milner (15:32) You Nesrine (15:47) technical issue. Of course, the more tab you have, the heavier the app is, the slower the app could be, et cetera. So we wanted to reduce the number of unnecessary open tabs in Chrome. So we interviewed users and we started to check with them, why do they even leave their tabs open? So some of them leave tabs because they consider them as a reminder. I mean, if tab is open, it means that you need to finish a task there. Some people really leave tabs just for ignorance. mean, they moved from a tab to another and they completely forget about them. Actually, we realized that the fact of leaving tab open, the reason for leaving tab could be completely different from a person to another. And the other interesting observation, and when I say identify emotional motivators, you will realize that people feel a bit ashamed when they show to us that they do have plenty of open tabs. Some of them would say, sorry, I usually don't even have so many open tabs. It's only now. And I'm like, it's okay. But the point is, if you have this mindset of trying to track the emotional insight from your users, you will take note. And the note was anxiety, feeling ashamed, blah, blah, blah, blah, blah. And that was in introduction for in... Brian Milner (16:42) You Yeah, right. Nesrine (17:04) improving the tab management experience later on in Chrome. Brian Milner (17:07) That's actually a really good parallel, though. I think that's a good example because it reminds me, too, even going back, I remember one of the things, and I'm going way back here, but I remember one of the things about Gmail that was kind of a selling point initially was the concept there of you don't have to worry about maintaining an inbox. keep all your mails and search. And you can search through your mails and find whatever it is. And I remember prior to that, most people would use something like Outlook or something like that to have their mail, there was always this constant struggle of, I've got to keep it down. I've got to delete things. I've got to categorize things. And Google had this different approach of, don't worry about it. Just leave it. And that's a good, I think, example as well of kind of that emotional response of, Nesrine (17:48) Yes. Brian Milner (17:56) Gosh, I'm kind of anxious. I feel bad that my inbox is so big. And I know that's bad, but Google comes along and says, don't worry about it. You're not bad. It's OK. Yeah. Nesrine (18:05) Yeah, yeah. And by the way, I think Gmail is filled with plenty of deep delight features. One of them I can quickly highlight is, you know, when you send an email, we're saying attached file and the file is not there. And when you try to hit send, you get that pop up like a be careful or like a mind, there is no attached file inside. These are for me like very attached to the fact that You don't want to feel ashamed. You don't want to look stupid later on saying, Hey, sorry, I forgot the file. Here's the file. That's, that's a great example. And the other example that come to mind again in Gmail, you know, that smart compose when you're trying to answer an email and you can just hit tab, tab, tab to complete the sentence. I mean, the functional need is to write an email. The emotional need is to get it in a relaxed way. And the combination would allow for something like. Brian Milner (18:49) Yeah. Nesrine (19:00) Smart Compose. Brian Milner (19:01) That's awesome. Yeah, so I guess that leads to the question though, when we're talking about something like Spotify, mean, music intrinsically is emotional anyway, right? It's something that you have an emotional connection to and you feel a certain way when you hear music. But if my product is a, I don't know, expense reporting software, right? Nesrine (19:23) Mm-hmm. Brian Milner (19:25) I can just hear people out there kind of asking, know, and kind of thinking to themselves, yeah, but my product, right, my product is not that kind of, it doesn't elicit that kind of emotional response in people the same way music would. So does this apply to me as well? So how would you answer those people who feel like my products might be a little bit more bland or boring and don't really intrinsically have an emotional connection to them? Nesrine (19:47) Mm-hmm. So my answer is that if your product is boring, then it's even more priority now to focus on emotional connection. But let me elaborate. So that's one of the reflections that came to my mind while writing the book. So while writing the book, I wanted the book to be a storytelling book. So I was writing a lot of my stories, stories from Skype at the time, Spotify and all the Google product. But at some point I said, hey, hey, Nisreen, you need to get more insight from other people and other experiences. So I get to interview product leaders from completely different industries and completely different domain. I interviewed leaders from B2B like Atlassian or Intuit and so many other companies that I don't have so much insight from. I even interviewed people from hardware, like I interviewed someone from Dyson and I was, hey, what makes Dyson so emotionally attractive for me? Cause I love my Dyson vacuum cleaner. But let me get to your point because when I interviewed someone from Intuit, that person told me something super interesting. She told me that at some point she was working at a tool called Tsheet. And Tsheet is a tool that allows you to enter your time report. There is nothing more boring than that. I think I'm picking the one that you're looking for here because it's, it's as a user. The only reason I would use this tool is to report my time so I can get paid. Brian Milner (21:06) Hmm. Right. Yeah. Nesrine (21:19) There is nothing exciting, nothing emotional. And what I got out of that product leader who used to be the head of product at the time, she told me that they were completely aware about the fact that the product is not that attractive. And instead of living with that observation, they did all what they could do to make it even more attractive. So they added some fun. They made the messaging less aggressive and less about enter your time. report but rather into more playful and even the images are more playful. When you press the enter time report you get the congratulation and some confetti if needed. So they explicitly turned and that's a strategy. They turned that boring moment into something even more attractive and they had to do that otherwise the experience will keep on becoming more more boring and the perception of users toward the product will be even less, more and more gray, I would say. Brian Milner (22:22) Yeah, yeah, just that little dopamine kind of kick, right? Just that little bit of chemical reaction in your brain can make a huge difference. That's awesome. That's a great story and a great answer to that question. So I'm curious, we're talking about trying to find these things and trying to see, your matrix here, it thinks about the emotional motivators, the functional motivators, and trying to find those things that kind of cross both planes. Nesrine (22:24) Yep. Brian Milner (22:52) How do you verify at the end? Because if you're lining your features up and think, I think this solves this emotional thing. I think this solves this functional thing. Is there a way to follow up to ensure that it actually is doing that? How do you follow up to make sure it's really doing what you thought it would do? Nesrine (23:09) Yes, so let's imagine you did the exercise well, you filled in the delight grade and you observed that you do have plenty of low delights, which is most of the cases by the way. The very first thing I recommend is to see opportunities for moving or transforming these features into deep delight. And in the book, for example, I talk about the nine delighters. Nine delighters are ways that could be sometimes cheap even to introduce. in order to make those low delight features into more deep delight. This could be, for example, through personalization. We love when the features are personalized, and that's one of the reasons, for example, why Spotify is so successful, is through features like Discover Weekly or RAPT or these kinds of super personalization related features. It could be through seasonality. That's, for me, the cheapest and the most delightful feature you can or aspect of feature you can add to your product. So for example, when I worked at Google Meet, I've been working at the background replace features. So we have been, of course, introducing static image. We have been introducing video backgrounds as well. But from time to time, we always use seasonality to introduce what we call seasonal background. So when it's Easter, we introduce Easter background. When it's Christmas, we introduce Christmas background. Guess what? Even like for Olympic game, we introduce Olympic game background. When it's the Earth Day, we introduced Earth Day background. So there is always an opportunity to introduce some seasonality to the product. And guess what? We relate to those, especially if the product is global. We relate like last, when was it? Like last Wednesday. It was the new year, the Chinese new year. And I was checking when is exactly the exact date for the new year, the Chinese new day. And I put that and you know what happened in Chrome? It got these dragons and those like the celebration within the product, like within Chrome. These of course are surface delight, but you know what? Why not? You see? So there are some tools. Some of them are not that... Brian Milner (25:17) Right. Nesrine (25:22) expensive to introduce to the product. Some would require a bit more thoughtful and thought into it, but there are ways that I detail in the book in order to introduce more delight. And then if you want to validate through metrics, and I guess that's your question where it's heading to, then the good news, and that's something that I discovered recently because there's been a study that was conducted by McKinsey. And you know what they studied? They studied the impact of emotional connection on product adoption. So they actually studied over, I don't know how many industries die, like tourism, IT, energy, whatever. And they interviewed more than 100,000 users or whatever. So the conclusion that they found out of that very interesting study is that emotionally connected users will get you more twice as more revenue, twice as more referral, and twice as more retention compared to satisfied users. I'm not talking about the non-satisfied. So if you take two groups of users, those that you satisfy their needs and those that you go beyond and they are emotionally connected, those that are emotionally connected get you twice revenue, referral and retention. Brian Milner (26:19) Hmm. Nesrine (26:43) So this is just to highlight that for people who say, no, but this is the cherry on the top. This is just like the extra. It's not the extra, it's the way to stand out. I don't know any company that is standing out nowadays without investing into emotional connection, none. Brian Milner (26:54) Yeah. That's a really good point. Yeah, I mean, the example that comes to my mind when you talked about seasonality and other things like that, know, I love my, you know, they're not a sponsor, Oral-B toothbrush, you know, the electronic toothbrush, and you know, there's an app with it and it keeps track of, you know, did you get all the areas of your teeth and did you hold it there long enough and... One of the things I always love about it is when it gets to December, the opening screen when you open up the app starts having snowfall. It's kind of a funny little emotional response, but you look at that and you think, that's cool. Yeah, it is kind of that season where now it's time to get ready for Christmas and it's that special. It's only this month that it's going to be like that. It's going to go away at the end of the month. Nesrine (27:45) Yes. Brian Milner (27:49) feel little sad when it's gone, it's back to normal. But it's such a silly little thing. Does that make any difference in really brushing my teeth at all? Does it change how well I brush my Not really. It's just a fun little thing that when it pops up there. And think how little that took from someone to do that. It's a little animation that they just pop up on a loading screen. But that little tiny bit, think, again, maybe a little bit surface. Nesrine (28:10) Yes. Brian Milner (28:16) but it takes something that would have been routine. It takes something that would have been kind of boring otherwise, and it just added a little bit of fun to it, you know? And I think you're right, that emotional connection is really, really important in situations like that, yeah. Nesrine (28:21) Yes. Yes. Yes, yeah. And the thing that I'm very vocal about nowadays is the fact that this emotional connection is actually not a new topic. It's something that has been extremely popular among marketers. For example, if you think about the best marketing campaign, they are all very emotional. The most successful marketing campaign are. If you think about designers, there are plenty of resources about emotional design. There is a great book by Don Norman. It was called emotional design. Aaron Walter as well wrote something called Designing for Emotion. But you know, the problem is that among engineers and among product manager, we don't talk that much about that. And you know what happened when we are not informed about this topic? There is a gap between the language of marketers, designers, and the engineers and product manager. And that gap doesn't allow things to succeed. I'm trying to educate the engineers and the product world towards this well-known domain outside of the product in order to have this consistency and start making real impactful products. Brian Milner (29:40) Yeah, yeah, this is such a really deep topic and it just encourages me, think, even more to recommend the book there. It's not out yet, time of this recording it's not out, but it's going to be in May of 2025. That's when this book is coming out. And I know it's gonna have a lot of really good information in it. Again, the book is gonna be called Product Delight. by Nesrine Changuel, Dr. Nesrine Changuel. I should make sure I say that. But I really appreciate you coming on because this is fascinating stuff. And I think the product managers, the product owners that are listening here are going to find this really fascinating. So I appreciate you sharing your time and your insights with us, Nesrine. Nesrine (30:26) Thank you, it's my pleasure. I love talking about this topic. Brian Milner (30:29) Ha

This episode is available on Spotify and Apple PodcastsIn this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more.Topics* Breakfast Routines* Predictions on Economic Recovery* AI and SEO* Preparing for AI and SGE* Eli shares the best career advice he didn't take* The Importance of Working at Big Brands Early in Your Career* Best Practices for Prioritizing and Implementing SEO Initiatives in Companies* Impact of Generative AI on Jobs and Medical Professionals* Building a Nerd Wallet Competitor in 2023* Impressive AI SEO Marketing Tools* Workspace Labs beta and Google's Keyword blog* Eli and Kevin Discuss Marketing Evolution and Tactics in Today's Digital Landscape* Companies Collaborating with Influencers* Discussing AI advancements and future implicationsTranscript[00:00:05] Kevin and Eli Go Live: A Friday Conversation[00:00:05] kevin: We're live.[00:00:06] eli: We're actually live.[00:00:07] kevin: Is this real?[00:00:08] eli: Yes, it is real. We did it. Oh, my God. Eli, what's going on this Friday? How are you?[00:00:14] kevin: Let's enjoy the podcast for the sake of all the people, all the millions of people that are not watching us live.[00:00:20] Contrary Marketing Podcast: Live AMA[00:00:20] eli: All right, sounds good.[00:00:21] kevin: Hello.[00:00:21] eli: Welcome to the Contrary marketing podcast, where we give you ideas you might not be thinking about today. Eli and I are doing a live AMA. Not MMA live. AMA we're beating ourselves up only verbally.[00:00:33] kevin: No, AMU sorry. Aua ask us anything.[00:00:38] eli: Ask us a good point where you can already tell by this highlevel. We ask each other questions, and we want questions from the live crowd that we're going to ask each other as well. Eli, you want to hit it off?[00:00:49] kevin: Yeah, but Kevin, I hate to interrupt the flow here, but I'm not sure that we're live.[00:00:52] eli: I'm pretty sure we have 33 viewers.[00:00:54] kevin: We do. Okay, so they're there on my LinkedIn event. I just see our logo.[00:01:00] eli: It's not a multiverse or what do you call it? Metaverse.[00:01:03] kevin: Can't see myself. Okay, well, we have 33 viewers. Welcome, everyone. Welcome.[00:01:06] Morning Q&A and Discussing Breakfast Routines[00:01:06] eli: Eli, hit me with a question here.[00:01:08] kevin: What do you have for breakfast?[00:01:09] eli: I had egg beaters, cherry cheese, and two slices of bread. Kind of my standard breakfast. I have that almost every morning, and I don't mind it at all. And of course, coffee. Can't forget the coffee shopify, mark. Exclusive for the growth team.[00:01:24] kevin: How about you? So it's a little bit earlier in the morning here on the West Coast, so I had to skip breakfast today. But I did have my coffee, and it's the first thing I do is wake up, think about the coffee, and run to go get it. But let's do a real question here.[00:01:35] eli: Let's do a real question.[00:01:37] kevin: I think we're full of SEO questions. One day we won't have SEO questions. Let's do a non SEO question.[00:01:43] Predictions on Economic Recovery and AI-related Stocks Driving Bull Market[00:01:43] kevin: When do you think the economy will get better?[00:01:45] eli: Man, if I knew that, I would put all my money into the stock market at some point in time. Look, I'm not an economist, but I have very deep insights into a lot of companies right now and some companies who make a lot that make a lot of money. And I don't yet think we have bottomed out. I think we have seen some of the worst B, two B businesses that sell to other companies and that might slowly turn around or at least flatten out, but I think consumer businesses might get hit even harder. And so, again, this is not financial advice, and I cannot see the future. But if I had to make a guess, I think Christmas this year or maybe even summer next year. That's kind of a span where I think the economy will get better. But I can only tell by how good business is going for some of the companies that are working with. And right now, demand is down. Sales cycles are still very long. Revenue is down year over year. So that's my prediction. What do you think?[00:02:44] kevin: I actually think the stock market has probably bottomed out. I don't know if you saw this, but we're in a bull market, which is crazy, because I always tell people, you can't pull your money out of the market because you don't know the bottom until you're months past the bottom. I forget the number, but this financial advisor told me that if you would have invested in the top of the market in 2008, right before the market, like, plummeted. So if you invested in the top of the market in 2008, and then you would have pulled your money out at the bottom of the market in March of 2020, when the market had dropped like 40% or something, you would have still made like 180%. So that's the market, right? So you look at trends and you think everything's terrible, but you have no idea. The only way you can really make money in the market is by keeping your money there. So I didn't realize it, but we're in a bull market. So a bear market is when the market is down 20% overall, and a bull market is when it's up 20%. So somehow within all of this, in 2023, we're actually in a bull market, and the market has turned. So I think the market will probably improve because a lot of the layoffs, a lot of the bad things, things have sort of already been baked in. Whether the bad things continue is a whole different story. So again, the market is psychology of the market is maybe things aren't as bad. So people invest, and there's money being made there. But I do think economically, there's probably a lot more layoffs. There's way too much spending for the amount of bad economic news and the amount of layoffs, unemployed amount of people. I think we're probably still a ways away from there. Maybe things turn around next year when there's an election, because markets are psychology, economics or psychology, and candidates can mess things up, messing around with things and make it look a little bit better. Stimulus might not be a good thing. Creates inflation. It created inflation. But hey, if they stimulate the economy and they start giving that money, people might spend, there might be more jobs. And we go back to those 2021 days, 2022 days, where companies just way overhired. I think around the marketing layoffs in general, there were just too many hires, so companies are just ramping down. I don't think it's necessarily a function of the employees. It's even a function of the companies. They just way overhired, and they need to pull that back. In Google's case, Google had never really fired anybody or laid anybody off. So they each had too many employees over two decades of growing, and they need to pull back. No one knows whether Google will do more layoffs, but they're not talking about it. Facebook continues or Meta continues to talk about doing layouts.[00:05:10] eli: The one thing that you mentioned that's super interesting is that we're in a bull market. And when you look at the stocks that are actually up driving that increase, it's all stocks related to AI. So Nvidia is going absolutely nuts right now. Apple after their announcements, google, Microsoft is really those stocks driving the market, and it's all about AI.[00:05:31] Kevin and Eli Discuss AI and Answer Questions[00:05:31] eli: And that's one topic that we got a lot of questions for, and I.[00:05:34] kevin: Think we have to drink now. Now. You just said AI. Oh.[00:05:37] eli: Every time you say, oh, okay, here we go.[00:05:39] kevin: I forgot.[00:05:39] eli: Here we go. Coffee, a zip of water.[00:05:41] kevin: There you go.[00:05:42] Preparing for AI and SGE: Impact on Search Traffic and the Future of SEO[00:05:42] kevin: All right, we made it five minutes without using the word AI.[00:05:45] eli: It's a new record, I think.[00:05:47] kevin: Yeah, it is a new record here.[00:05:50] eli: The question I have for you is you wrote this series of posts about AI and SGE, google's new search generic experience. Let's cut straight to the chase. Most people tuning in here know what's going on and have heard about AI and Se. What do you tell people or companies who ask you what they can do right now to prepare themselves for SGE when it rolls out to the broader public and for AI in general.[00:06:16] kevin: So I've been preparing for this for many years by focusing on users, by focusing on product led SEO. I was never really algo centric. So this is obviously AI and SGE is an algo adjustment. Well, not an algo, but it's an adjustment in this search layout and it's adjustment of the search page. So my focus has always been on building great things for the search user. So that's just a user that happens to come from a search engine, regardless of whether Google Bing, I don't know, Yandex or whatever. So I think that that is what everyone should continue to do, build for that search user. Now, the makeup of that search user is going to change. And I think the big way that's going to change is that search user is going to move from top of funnel, which is very generic searches, to more mid funnel. And I'll give you an example. I'm in the middle of planning a trip to Europe this summer, and I'm doing a lot of googling most of the queries that I Google, they are bringing up SGE. So obviously that didn't exist a month ago. So if I would have done that Googling, there wouldn't have been any generative responses unless I did it on Chat WT. But so there's now I'm Googling most of the names of hotels. When I Google, there is an SGE response. Now, is the SGE great? I don't think so. When I Google the name of hotel, there's a couple of things that I'm looking for around the hotel. One is where is it located? And two is what are the ratings? So where it's located? Obviously. That's Google. That's a Maps query. And what it's rated? That is TripAdvisor or Booking.com or anybody that's collected a significant mass amount of reviews. Google telling me that it is 176 room hotel built in 1992 and is in some neighborhood which I don't know the name of the neighborhood is not very helpful. However, the fact that that exists, that that content is there does mean that the people that are looking for that information are no longer going to go to TripAdvisor. So I'm still going to TripAdvisor because it has information that I need. But I think this SG is going to disrupt the top of the funnel and that may be a good thing. Maybe it's a good thing that there were so many sites out there before that created aggregated content that didn't give so much helpful information and they just ranked on Google and then captured the click and it wasn't helpful for the user. But by being number one, they got the click and now you won't get the click. So maybe that's a good thing for the users. They just capture that information right away. So I think everything about search is changing and traffic is going to change. And the interesting thing is I keep polling this on LinkedIn. I love LinkedIn polls because I get a lot of responses. Most people in my polls have not seen SGE. Another one I did last week is 53% of people are not preparing for anything related to generative in the rest of this year. And then the insight that I took out of this is that many, many marketers don't know what it is and they just assume it's another Google algo change. This is something I just heard from a CMO of a company who reached out and said, hey, our SEO agency says don't worry about this thing. It's another algo change, we'll be fine. And I don't think that's correct. I think this is a fundamental layout change and traffic will absolutely change. And just assuming that it's no big deal is a huge mistake. Now, will it crush most sites? I don't know. Like, depends on the vertical, depends on where Google lands with it. If you're an informational vertical, wikipedia as an example is getting crushed. I think that marketers should be using this, should be paying attention, and things will change. What do you think? Are you in my Pessimistic camp or you're like, this is Google, this is Google being Google. You don't even use Google. You use chat GBT. You tell me this all the time or even this Google.[00:09:50] eli: Yeah, it's funny. I do think things will change. So I'm halfway with 1ft. I'm in your camp.[00:09:57] kevin: I do think don't agree. You're not supposed to agree.[00:10:00] eli: No, it's just 1ft.[00:10:02] kevin: Half agree, half a foot.[00:10:06] eli: I agree with one toe and my other toe. Tell me that. No, it's it's a middle toe. It's a little longer than a piggy toe. I don't see SG going live in its current form. There was this interesting article that the chief Editor of Tom's Hardware published a couple of days ago fundamentally criticizing the accuracy and information in SGE and two, how it's still lacking references and how much it's copying, how borderline plagiarism it is. I do agree with that argument, directionally, but not to the same intensity, if that makes sense. But I think there's something there, it's in beta. It is great that it's in beta and it should stay in beta until Google has found a really good fit. I still also think that Bing AI search answers are much, much better.[00:10:55] kevin: Right?[00:10:55] Consequences of AI Integration in Search Results[00:10:55] eli: So little sneak peek. I'm publishing this article on Monday, but one thing that I did so this article, the chief editor Thomas Pilch last time is Pilch of Tom's Hardware. He calls out one example which is best GPU and in SGE. SGE basically word for word copies a large part articles by Tom's Hardware, PC gamer and other authorities and then links to them like barely maybe the Corroborated results, but doesn't even give a good attribution. And I tried that same query, best GPU in Edge on Bing in the conversational AI search and the results were much, much better. Basically, I got a very quick list, clear attribution and citation and the accuracy was so much more on point. So, long story short, I don't think this train is stoppable, train is moving, AI is going to go in the search results. The question is how? I think the current form of SGE is too aggressive to go live and not have everybody up in arms. I think we'll see a more toned down version of that. But we still need to think about the question of how do we thrive in this world and what can we do to stand out? And there are a bunch of things depending on the vertical you're in, but it's a new game or 50% of the game is new. Let's put it this way.[00:12:14] kevin: Totally agree with that. It's new and I also think it will keep changing. I think you're wrong about when it's going to launch or what form it's going to launch. I think that Google is rushing to launch things like maybe Google wants to wait a little bit and put it out next year. But every time OpenAI launches something new and they launch something new this week where it relates to functionality and they improved the capabilities of Chat GBT, I think that panics Google and someone's fingers hovering over that button that just puts it out onto the whole world, man.[00:12:47] eli: I don't think they can launch like that. I think they said in the blog article they're aiming for December of this year. They already said that they made some improvements to SG. I think Denny Sullivan, the search liaison at Google confirmed that. But I still think it's way off these references. It's a small detail, but it's an important one. I think citations or references need to be an SG and they need to be clearer than where they are right now. But I'm willing to gamble and I'm willing to bet here. But it's a whole new skill set that we have to learn and some things that I've already noticed. Again, we cannot make deterministic statements about how it works before we see the change in traffic, before we see the actual public life version or the final version. But one thing that I've already noticed is that this idea of third party reviews for your products has become so much more important. And it makes sense why Google is launching product review updates for its current algorithm left and right. I mean, every year you see four or five of these and they are all incredibly impactful. I mean, I'm talking to some businesses who see decreases of 30, 40, sometimes 50% of organic traffic due to a product review algorithm, and they suffer because they don't have a clear indication of methodology, clear authorship, clear evaluation system for products. And so it makes sense now because in part, Google leads so hard on third party reviews for its SGE experience when it comes to ecommerce related searches or local business searches. So this whole idea of a review footprint and influencing reviews and getting reviews out there is just so much more important, and I don't see that going away. That's my take.[00:14:23] kevin: Yeah. All right, let's move on to the next one. Let me ask you one. Go ahead. We're totally switching topics here and then we'll come back to SEO.[00:14:31] Eli shares the best career advice he didn't take[00:14:31] kevin: What's the best career advice you ever got and didn't take?[00:14:35] eli: Wow, dude, I got no warning about this one. That comes out left field, so let me see if I can stand up a great answer that doesn't make me lay in bed tonight and think about, oh, I wish I would have said that instead of this. So, look, I'm going to be going to be completely honest here and completely transparent. Someone who I look up to and still do gave me the advice that I wasn't ready enough yet to go out on my own to advise companies at that level. I'm not aiming to toot my own horn here, but I'm catering to executives. I'm catering to CEOs CMO CTOs Coos C suite.[00:15:13] kevin: Right. Head offs.[00:15:15] eli: Somebody gave me the advice to say, you need to do a couple more rounds of years at a company in house, get to a higher rank, broaden your scope to be ready to really advise companies at that level. And I didn't take it. And it worked out for me. There is an alternate universe where I took that advice and where it worked out even better for me. So I cannot A B test it, but I decided to go out on my own. I'm very happy with it, it works really well and I'm learning a ton. So that's advice I didn't take.[00:15:43] The Importance of Working at Big Brands Early in Your Career[00:15:43] eli: Let me ask you that same question because it's a really good question.[00:15:45] kevin: Well, first of all, I told you to go out on your own much earlier, so I'm glad you finally took my advice. You just didn't take it early enough and I'm glad you spent some time at some big companies. The advice I didn't take was I should have spent more time working at big companies. And I'll tell you why. This came from someone it's funny when you talk to like an older person, let's say someone in there, we're not going to go and blame people in their 40s or being old. None of you are old, I'm over 40. But it's more when you talk to an 80 year old and they give you career advice. And recently we interviewed someone on our podcast who is a couple of generations older than us, does not experience digital the way we did, but he was very insightful and we'll talk more about that in future posts and in future podcasts. But early in my career, an older person gave me advice that I should work for big brands. And at the time I wanted to work for startups because startups are cool and startups are how you get rich and all the cool stuff, work at Unicorns and write good things on your LinkedIn and writing your work at some major company and have some not so exciting job and boring title and boring job. Didn't seem exciting to me. But the advice I got was that I should work at big companies because big companies teach you things that you could then bring to smaller companies. I think that's true. And I should have spent more time at big companies. I should have when I got my first job, I took the first one offering a job because they didn't want to not have a job. It was a big ish kind of company, a few hundred employees. Eventually IPOed was not a startup at all. And then from there I went to a startup. I really wish at that point in time I had gone to a major brand, because there's something about being at a major brand where you learn how those things work. Yes, it's boring. Yes, you're probably not in control of a lot of things, but you see how those things work. You can bring those experiences to a smaller company because ultimately small companies want to be big companies. And then there's the brand cachet. So the company I worked at after that first job no one ever heard of, it was a startup got swallowed up by another company that no one ever heard of. And I learned an amazing amount, but it doesn't really make my resume look that exciting. I was fortunate that after that company I went to SurveyMonkey, which was a well known brand, which is more of a well known brand than it deserves because it's not a huge company, didn't have a huge valuation. However, so many people have taken surveys from SurveyMonkey, just in their mind it appeared like a big brand. For all we know, Pepsi or Coke couldn't be that. There might not be massive brands, but you just see it everywhere. Obviously there are big brands, but something you see everywhere, even if it's not huge, it's perception. So I was fortunate that it ended up being at a big brand, but I think I wish I would have stayed more in big brands and gone to companies like that. And I know we talk about Google a lot, a lot of people will say, oh, Googlers are not that smart. In 2023, maybe in 2005 they were very smart, but in 2023 they're not that smart. It doesn't really matter because everyone thinks they're that smart and that's all that matters. So when they go to their next jobs, when they go to do consulting, I wish I could say I'm an ex Googler and then go and try and do SEO consulting, but I can't. So that's advice to anybody listening that's early in your career, if you have a choice between some really sexy startup and Apple, take Apple, do it.[00:18:52] eli: Yeah, it depends on where you are in career and stuff, but I broadly agree, which I shouldn't.[00:18:56] Best Practices for Prioritizing and Implementing SEO Initiatives in Companies[00:18:56] eli: So I'm going to move on to the other question. I did ask some people earlier this week for questions that I can ask you, and I want to bring some of those up. So one of them is from Clay Kramer. Thanks, Clay, for submitting a question. And it is, what are some good practices for prioritizing and implementing SEO initiatives in your company?[00:19:16] kevin: So the best practice is one that's not followed in most companies, but is followed in the companies where SEO is the most successful, which is to think of it as an initiative instead of thinking of it as a thing to do. So in my career, and I'm fortunate that now my job is talking to many companies. Most of them I don't end up working for, but I talk to founders and I talk to C suite executives and learn about how SEO is done. In most companies, SEO is done as a tactic, as a thing to do. It does not elevate up to the level of executives. There's very little revenue reporting related to it. It's very black box. We're like, well, we don't know what's happening here, but it's magic, and we just fund the magic. And I think that's wrong. The approach is not that, it's this big strategic initiative that's tied into other strategic initiatives and it's part of a product plan, and everything we do needs to have some sort of SEO lens on it. Just like, well, there's the SEO person in the corner working their SEO black magic. And this is a tactic. And that is why a lot of the things that are talked about around SEO, they're just kind of considered tactics. And it's unfortunate that in a time like now where there's economic contraction and layoffs, the SEO who couldn't vocalize what they're doing couldn't communicate how all the things they're doing laddered into the broader picture could be on the chopping block. And I had a recent post on LinkedIn where I talked about how laying off an SEO team during a generational change in SEO makes no sense. That post was driven by how many SEO really, really smart SEO thinkers have reached out to me saying, I just found myself without a job. I was working at this big company, I'm doing these important things, and I was just laid off, and there's nobody behind it. There's nobody else doing SEO. I guess from our perspective as SEO consultants, this is good for us because when everything breaks and there's no budget to hire a full time employee, they will seek out a consultant to help them. But I think the first thing any company wants is a full time SEO employee that owns and drives and communicates what's happening with SEO. To me, that's the biggest myth is that it's not a strategic initiative. It's just a tactic, like build some links, like what we what'd you do on SEO this week? I built some links. Or what you do in SEO this week? I changed some title tags. Like, why? Like, how does that ladder into something? I just talked to a chief product officer at I don't know if they're fortune 500, but they're a really, really big public company. I asked them, like, what their roadmap was for SEO, and they're like, what would an SEO roadmap look like? They have like eight SEO people. And I had to talk to this CPO about how SEO should be important. And they're like, well, we're changing title tags. Then we're moving on to updating our XML sitemap. They're just things to do, and it's not an initiative. And they have eight employees, eight full time employees are spending a lot of money on and they have agencies and a bunch of other stuff. So millions of dollars a year, and it doesn't really tie to anything. It's not like we spend millions of dollars a year on SEO, and here's how we spend it on paid, and here's how it all ties together and CRM. No, we just do SEO. So that's my thing. What about you?[00:22:17] eli: I want to offer a different take. Of course. This is a contrary marketing podcast. I have to disagree.[00:22:22] kevin: Yeah, you just think SEO is dead. I'm with you.[00:22:25] eli: Yeah, I'm post SEO. Now. What is the news? Words AI optimization. Who even knows semantic optimization.[00:22:34] kevin: I don't know what's going on.[00:22:35] eli: So look, here's the thing, right? I think you should have both. You should have very clearly prioritized SEO projects. Where I agree with you, we have to agree with you is that most SEO strategies are actually tactics, not strategies. But what I think makes other sense is you have your top three SEO initiatives, and then you have your top three bets. And this is my contrarian stance here. I think SEO is so much of a black box now that you cannot expect everything to be properly projected and estimated. It's just not possible. There are some things that you don't know will work and will work out, but if they do, you get a competitive advantage. So the only way to move these things forward is to actually take bets. And so I've started working with clients, basically. We did that back at g two, and it worked out wonderfully. We had our big bets. Most of them actually worked out, but not all of them were based on perfect data, good logical constructs and argumentation. Of course, it's not just like licking your finger and putting it in the air and see where the wind is coming from, but it doesn't have to be properly projected and estimated by agreeing on a bet. You basically ask people to take a gamble. You get around all of these questions of, oh, how can we test it at a smaller scale? Like, how can we derisk it? How can we polish the stone so much until it's not sharp anymore? Or the knife, right? You tone it down. You tone it down. You tone it down, you launch it, and then it fails. And so instead, again, I'm pushing companies to take bets, not betting the farm, right? Not life or death type of bets, but let's allocate some capacity on things that we don't know will work out, but have good reason to believe that they might and try it. And that has proven to be very effective in my mind when it comes to prioritizing stuff.[00:24:22] kevin: Right.[00:24:22] eli: It's not just the numbers, but you also need to take a few bets.[00:24:25] kevin: I like that.[00:24:26] Impact of Generative AI on Jobs and Medical Professionals[00:24:26] kevin: All right. Yeah. Let me ask you a question related to this. So I got an email from someone, a medical doctor, a urologist. His profile picture had a stethoscope around his neck, and I checked out his LinkedIn, and he went to medical school as a real doctor. He's panicking about generative AI. Says gen of AI is cutting into his business. He didn't follow up yet. I'm curious why he's bothered by gender of AI, but that question generative AI is cutting into his business and is a urologist. It's interesting. What do you think doctors and service providers that don't provide a traditional service that you would think would be disrupted by generative AI should do about generative AI? I mean, ultimately, I think the doctor shouldn't worry is that doctor, and people come in and pay him to get treated physically, get treated. So cares. But I'm curious.[00:25:16] eli: You basically want to look. Out for tasks that you do completely virtually or completely digitally and that are legwork, right? Like, for example, there are some accounting tasks that you can replace with even chat GPT or AI. Want to be careful? You want to double check this, right? Let me tell you before I give any advice here. None of the technology is good enough yet for you to blindly trust it. Anything you do has to be double checked and viewed carefully.[00:25:44] kevin: Read the rest of the disclaimer. We're not medical advisors, lawyers, financial advisors. Thanks. And this has not been tested on animals. Okay?[00:25:52] eli: But in all honesty, for example, my dad is actually a urologist, and I know that he does a lot of work. What do you call this? Where my English is leaving me, where we talk into a machine and then somebody else types it out for you.[00:26:04] kevin: Dictation. Dictation.[00:26:05] eli: Thank you. Dictation. That you can perfectly replace it with AI. There are even tools. There's a tool. I'm giving you a recommendation right now. I'm not affiliated or anything. They're called audio pen. I think the purpose is more on the journalism side, where you can just ramble and speak and speak, and then audio Pen will kind of transcribe it for you and summarize it. Sorry, I mean journaling, not journalism. However, you can use that tool however you want. So if I was a doctor, I would use that for dictation so that there's not a poor soul that has to listen to it and type it down. And the reason doctors do that is because their handwriting is unreadable. And I know for a fact, but no, in all seriousness, I would use it for those kind of mundane tasks. Mundane, legwork, completely digital. That's where AI can already help you right now. I'm convinced that we will get to a point where AI will help you with diagnosis. There are interesting studies where AI can detect cancer and MRIs much more efficiently than doctors. Fun fact, the best results actually come from a combination of doctors and AI. Not just AI or just doctors. I'm not sure if we're there yet for the broader masses, that might take years, maybe decades. But I think right now the application is for very mundane tasks, virtually. And then in the future, I think AI will flow into every profession and into every job and make a lot of things a lot easier. I'm also in the camp of people who truly believe that AI is not going to replace more jobs than it creates. I think it will create a tremendous amount of new jobs. It will be a net positive impact. Do you agree or disagree?[00:27:40] kevin: No, I agree on that last point, that AI is not going to necessarily destroy jobs. It's like saying we don't want to have cashierless checkout at supermarkets because you got rid of the cashier's job. I don't know. Do you use this? There are sort of efficient, but then you have to call over the person, every other thing you check out to help you. So they're not great yet, but once they get a lot better, it's just a different job. I think AI is going to create a lot of new jobs. It's definitely going to take away old jobs. What you were saying around AI, and I think we should be clear about the difference between AI and generative AI. So AI has existed for a really long time. Like, there's AI that goes into cars, right? So like, obviously a Tesla is self driving that uses a lot of AI. I wrote an article about that recently. I think it creates a gigabyte of data every second. That's how much it's incorporating that's AI. It's like putting in all the sensors. But my car, it's not a Tesla. It's not a self driving car, but it has AI. That when I'm getting too close to a car in front of me and I'm driving too fast, it beeps and reminds me that I should hit the brake. So that's AI. It's just like processing information. So AI in general has been around for a really long time. Generative AI is newer, but the generative AI piece is that users can now access it and we can play with it and we can see how AI works. But it is actually not that complex. And we've talked about this before, it's just doing predictive statistics on future words and I think that is actually not that disruptive. It's just creating answers and sometimes it creates answers don't exist. Did you see the story about the lawyers who went to court with a chat chunk?[00:29:14] eli: Yes.[00:29:14] kevin: Those lawyers should be disbarred anyways because they didn't proofread their work. So I don't think all of a sudden it was like AI AI, but this is just generative AI. It's like, obviously uses neural networks and it's AI, but it is not certainly not taking doctors work.[00:29:27] eli: Yeah, I agree a little bit.[00:29:30] Building a Nerd Wallet Competitor in 2023[00:29:30] eli: But anyway, I wanted to take some life questions because we got some really cool life questions. Thank you all for submitting them. So, question for you, Eli Bujal Patel asks, what are your thoughts on building another behemoth like Nerd Wallet starting now? Would you start a Nerd Wallet like site, basically an affiliate on steroids in 2023?[00:29:50] kevin: Absolutely not. So I think that if you look at all the big affiliate sites, they stumbled upon something by accident and then it became massive and it worked out really well. I don't think you can go and look at something somebody else created and then say, I'm going to make a better Nerd Wallet or I'm going to make a better book site than Amazon and I'm going to sell my traffic back to Amazon. I think if you stumble upon something that there's like an open niche for and you create a bunch of content, there's potentially an opportunity. Again, it probably has to be more midfunnel than top of funnel, but I wouldn't go and say, oh, Nerd Wallet's missing this, and I'm going out Nerd Wallet. Nerd Wallet. One interesting stat I heard around the finance space in particular is Motley Fool. So now it's fool.com. I think it's been around for 20 years. They produce upwards of 100 pieces of content per day. So it's not a great content, but it's content. So if you were to create your own competitor to Fool.com today, you have to catch up with 20 years of 100 pieces of content. That's expensive. So don't disrupt something that already exists that is successful, because you have to outdo them. You have to outbrand them and show up in ranking. So I wouldn't go there at all. What do you think?[00:30:59] eli: I kind of agree. I wouldn't build a copy or another Nerd Wallet. I would be much more curious about how can I build a chat bot that replaces Nerd Wallet? We are at the verge of a huge technological shift that opens up a lot of opportunities. And so instead of thinking about these SEO models, which are under severe threat from AI, I would much rather think about what does the next evolution of Nerdwall It look like? What are they working on right now that I can compete with them on? I would wonder, what APIs can I use to train and feed a chat bot to become incredibly good at giving credit card advice?[00:31:34] kevin: Yeah, an interesting thing is I like this space. I like messing around with finance and seeing what's out there. So Google is they're pulling back from some of those queries. There was SGE on it. So if you look for Best credit card, there's no SGE on it anymore. But I think where Google falls, and I like your chatbot idea is Google can't do that next step. So if you did a query and again, it's gone. Right? But let's say it still exists, best Business credit card. And Google had an SGU and list out like, hey, here's this Chase card, and here's this Wells Fargo card, and here's this Discover card. Those aren't clickable results. So they basically replicate Google in an SGE response. It's not fulfilling. So I still think you go down to like, Nerd Wallet and then you click because from Google's little SGE summary, it's not enough to be like, that's it I'm Googling the Chase business card because that's what I want. So maybe that's why Google got rid of it. Maybe they got rid of it because they wanted to put the ads back. But I do think, yeah, chatbot is the way to go. Get more information. You don't need to read a 1500 word article to get a decision. Again, this requires huge behavior change. But you say, here's me, this is what I want. What's best credit card in response? And then there's your affiliate link.[00:32:39] eli: Agreed. Man, let's do a couple more.[00:32:41] Impressive AI SEO Marketing Tools[00:32:41] eli: Igal staultner also asks live thanks for your question. Igal hey guys, if you're already speaking about AI, what's the best use of AI you have seen in SEO marketing tools? To this day, I haven't been that.[00:32:53] kevin: Impressed with any SEO tool. What about you?[00:32:55] eli: There are two that are really interesting, and I'm probably going to get comments from all the other ones that I didn't mention. So I think one that's really impressive is by Word by W-O-R-D. It can first of all create content at scale across many different keywords and it can also find programmatic SEO place just with a URL.[00:33:16] kevin: Pretty impressive.[00:33:17] eli: The other one is write Sonic. They just published their fifth version of their Writer and I tried it out. I threw it into clear scope and I got a B plus out of it. Not saying that clear scope is the ultimate indicator for great content. There's more than that, obviously, but I'm noticing myself changing my mind where I thought for a long time that AI content is always going to be trash. And I'm starting to actually see counter evidence that some AI content is getting really, really good. So I've spent a lot of time over the last couple of days rethinking what the human contribution to content is and what content even means on the web and for SEO in general. So I would mention those too. There are a bunch of really cool other AI tools. We're using Summarize for the podcast. In part it creates really good descriptions and intros and Summaries. And then one app that I also like, based on AI, is called Poised PO. I sed. It gives you live feedback on how you talk, if you use a lot of filler words, if you say a lot, if you ask empathetic questions, if you're confident, assertive, et cetera. There are some really, really good tools sprouting left and right based on AI. And if you think about the fact that it's only been six months since Chat GPT got so popular, I feel like the next six months are going to be wild and I feel like the next twelve months are going to be even wilder.[00:34:37] kevin: So I thought you were going to say that around writing. I'm not impressed with the writing tools because I think most of them again, I haven't used byte words, but I think most of them are driven towards creating spam outside of SEO. Google just launched some new stuff. Did you see this? They improved Google Lens. Again. I use Pixels and use Android. But they improved Google Lens and got Now Google Lens can detect the skin condition. Just really cool. That's AI. And then I'm in the workspace labs. So there's a new thing in Gmail which is write for me so you can say what you're trying to say. It uses you and all the things you've written in the past to write an email for you. I did test it out, and it signed my name the way I wouldn't. Have a great day. Best, Eli. Right? I don't like that, so that's kind of weird. But again, it's kind of cool. Like, if you want to write a really long email, I hereby resign from this job. I hate this company, and all of you should burn in hell, or something like that. It can smooth that out for you. In general, I like Smart Compose, which I think most people use in Gmail already, which is it figures out what you're trying to say and just finishes your sentence. So this is right for me. Is that on steroids? So lots of cool AI stuff out there. When it comes to SEO, I think the approach to SEO has been more about, like, let's create a lot of high quantity content that may be of dubious quality. So not impressed yet, but please reach out if you have a really cool use case of AI and SEO.[00:35:58] Workspace Labs beta and Google's Keyword blog[00:35:58] eli: All right, I just signed up for the Workspace Labs beta while we were talking. Just Google workspace.[00:36:04] kevin: Lab beta.[00:36:05] eli: I thought I would get it automatically by being a customer.[00:36:07] kevin: Anyway, actually, a funny note here on how you could find out about these things. So Google's product blog is called the Keyword. Have you seen this? Of course. Okay, so it's called the keyword. That's the name of it. It's like blog. Google.com. Or actually, it's Blog Google. They don't dot the blog post right there on the homepage is virtually try on clothes with a new AI shopping feature. Like, if Google had a drinking contest for how often they say AI, everyone would be drunk.[00:36:34] Eli and Kevin Discuss Marketing Evolution and Tactics in Today's Digital Landscape[00:36:34] eli: One question comes from Charlie Williams. Actually like this question. I'm curious to know how Eli's approach to marketing has evolved over the years and what he thinks are the most important tactics for success in today's digital landscape.[00:36:47] kevin: I think my marketing has improved because I just learned more marketing, and that would be my advice for anyone new in their career, which is learn from what you're doing. I think that in today's digital landscape, it's just a digital representation of regular marketing. I love looking at old ads. Kevin, you ever go to museums and they show you like, I don't know, this is what it looked like in the 1920s.[00:37:08] eli: I do sometimes, too.[00:37:09] kevin: They were really good. They did good marketing. We're just doing it digitally. Something works on LinkedIn. Like when you have a viral post on LinkedIn, it's copywriting. So they did copywriting back in the day about, like, the invention of a washing machine or a car that had windows that you could roll down. I think marketing is the same. You're appealing to users and you're tracking them, and you're convincing them to trust you and give you money. Digital just allows you more tools. I don't know that tactics necessarily change. You want good copy, a great product, great message that resonates think the thing that many marketers potentially miss and actually working on a new book on this topic is they don't understand their users enough. So they understand themselves, they understand what they think will work, and they understand best practices about marketing, but they don't put themselves in the user's shoes. And sometimes that comes from, like, being a user, and sometimes that comes from good surveys. I had a friend who was he did market research for Skype. Part of his role was he went to all the places where people use Skype. So we went to India and Nepal and Bangladesh. His job was to not interview users, but he went to the users houses and he ate dinner with them. So props to Microsoft for doing that. Ate dinner, and he learned about them and how they were Skype users and how they use Skype to connect to people. Whatever it is you're marketing, understand the users motivations and why they want to pay you, then don't. Just like I watched a video on how to write good copy, and I watched a video on how to use TikTok for messaging. Ultimately, it comes down to humans buying things. So understand those humans. What about you? What's your evolution of marketing, man?[00:38:47] eli: What's the evolution? So my evolution of marketing has become a better understanding of the right playbook for the right business. I grew up in this very Silicon Valley type growth world where everything is highly measured as a strong product lens, the rigidity of testing, validating, and launching. And I think that's mostly applicable for certain types of companies, usually marketplaces, user generated content platforms. But I think there's this whole other cohort of companies who might be even bigger than the first. They're not able to measure most things. One example are enterprise companies who have long sales cycles, right? I'm talking about more than three months, sometimes six months, or even a year, who sell highly priced software to other enterprises. And they just need to play by different playbooks. They're not going to be able to test and validate everything as much as these other companies. For them, it's much more a before and after type of situation. So my lens has become more refined based on the business that I'm working with and picking the right playbook for the right business. I think we're getting really close on time.[00:39:55] Is SEO Dead?[00:39:55] eli: Let's do one more short question. E G live?[00:39:59] kevin: Is SEO dead? Sorry, that's not short. It's a short question. That's the long answer.[00:40:05] eli: It's fair. You caught me on this one.[00:40:07] kevin: You know what?[00:40:08] eli: Yes and no. I know it's not the answer that everybody wants, but SEO in its old form, I think, is going away. And out of it comes a new type of SEO that has maybe that has a core, maybe 50% of it is similar to what we did before, and that 50% is different. And I'm personally very excited. We're basically coming out of an exploit cycle and we're going back into an explore cycle and I'm all here for it. So I would say SEO is dead. 50%. That's my quick answer.[00:40:36] kevin: What do you think? No, it's not dead at all. It just changes. SEO doesn't die until search engines die. And I don't think search engines will die like Chat, GBT and generate. AI doesn't replace search, it just changes outwork. It's like saying SEO is dead because featured Snippets and Knowledge graph, I mean, I think links are going to probably go away in some way or another because links matter less in generative AI. However, brand matters and links and mentions and brand visibility matters. So just change what you're doing and change where you're going. Obviously, all those useless websites with guest posts that don't exist, those were a waste of money to begin with. So that probably have to go in. That's my quick answer. We'll do a whole Is SEO dead episode once it dies. So stay tuned.[00:41:22] Kevin and Eli's Final Conversation Topic[00:41:22] eli: Eli, you got one last one. All right, you did it in this one. Sorry, it's my turn.[00:41:27] kevin: Last one. Quick. Short one.[00:41:29] eli: Short one.[00:41:29] kevin: Now I have to pick.[00:41:30] Fears and Questions Clients Have About the Impact of Generative AI[00:41:30] eli: What is the biggest question that all your clients asking right now? What are some common questions that we haven't covered yet that you see bubbling up amongst your clients?[00:41:41] kevin: Do you have a discount available for startups? No, I don't, because I need to say bandwidth for the people that don't ask for a discount. I'd say a lot of companies are really freaked out by genera AI. I'm hearing it everywhere. If there's any listeners on the podcast that want us to do, like, a deep dive at your company on what we see in genera AI and our predictions, because I don't think anybody really knows we're available for that, we'll put a link in the show notes to how to contact us for that. Everyone's freaked out because there's change on the horizon. It's the same way when presidential elections happen, investment banks put out their statements of like, this is what we think Trump would do as president. This is what we think Biden would do as president. We're just prepared for all eventualities. I think when it comes to generative AI, it's really unpredictable and it's unknowable. So you have pessimists like me saying, everything's changing. You have optimists like Kevin. They say, don't worry, just keep doing what you're doing. And they don't know. They don't know. Do they hire for it? Do they fire for it? How do they plan? How do they message things to investors and board members and all stakeholders? So that's the biggest what about you? What's your biggest question?[00:42:51] eli: Man it's also related to AI, but I'm trying to not make it related because we're talking about this so much and I feel like I'm just going in circles here.[00:42:59] Companies Collaborating with Influencers like Sports Teams[00:42:59] eli: So the other really big question is what should we invest in that we haven't invested in right now? One really cool thing that I'm seeing is companies collaborating with influencers, more like sports teams. They're almost on full time payroll. Influencers, that is, for specific companies, that creates a lot of amazing content and they build real audiences, they build great engagement. And it's this amazing partnership between people who stand out in a space or have a lot of experience and expertise in a space and companies who get a real benefit from them. It's a great win win mix. If I had to tie that back to the whole AI discussion. We've seen this new Perspectives tabs roll out on Google, and I personally have a huge wish and a huge hope that it will be a new ground where influencers or creators, whatever you want to call them, can get a lot more traffic and a stronger voice. And it's kind of a way for companies to find a new playing field and forge these win win situations together with influencers and audiences. So I'm going to keep it to that one.[00:43:59] kevin: Love it.[00:44:00] Discussing AI advancements and future implications[00:44:00] kevin: All right, well, thank you, everyone. This has been epic. First time of recording live. Let us know if you want to do this again. And for everyone else that didn't record Live, well, follow us on LinkedIn and, you'll know, or listen to us live, follow us on LinkedIn, you'll know, next time we do it. That's a wrap.[00:44:15] eli: Thank you, Eli, for being a good thought partner, as always. And thank you all for tuning in. Happy weekend, and we'll hear you next week.[00:44:20] kevin: Thank you.[00:44:21] The Contrarian Marketing Podcast: Exploring Unconventional Business Strategies[00:44:21] eli: And now it's your turn. Head over to Contrarianmarketingpodcast.com and subscribe to the free weekly newsletter to get a summary of today's episode, key takeaways and community content. And while you're there, go to today's episode and leave your opinion in the comments. We'll feature the best thoughts in the newsletter and on the podcast. Also, if you like today's episode, please feel free to leave five stars on Spotify and Apple podcasts or wherever you listen to podcast. As always. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

The era of Google Duet AI is almost upon us, and you can now sign up to express interest in using Google Duet in your workspace. That being said, we have some thoughts on their pricing.... it's $$$. Find out everything we know about Duet AI pricing and more in this week's episode. Thank you to everyone who subscribed to the channel and has allowed us to reach the 500 subscribers milestone, on to 1000! Please share us with your friends!

Google Meet is now a Progressive Web App and Left-Handed Productivity, and more Productivity and Technology News This Week https://youtu.be/cWJU-Q2uu6c (If you're reading this in a podcast directory/app, please visit https://anythingbutidle.com for clickable links and the full show notes and transcript of this cast.) Enjoy! Give us feedback! And, thanks for listening! If you'd like to continue discussing any news from this episode, please click here to leave a comment down below (this jumps you to the bottom of the post). In this Cast | Google Meet is now a Progressive Web App and Left-Handed Productivity. Ray Sidney-Smith Augusto Pinaud Headlines & Show Notes | Google Meet is now a Progressive Web App and Left-Handed Productivity. Resources we mention, including links to them, will be provided here. Please listen to the episode for context. Left Handed vs Right Handed Productivity Hands-on: You can now run Windows 365 on iPad, and Microsoft even has an app for it  This is the Pixel 6 Google Slides Sheets and Drawings add Smart Compose to make commenting faster Hands on Review of the iReader XS  Kindle Oasis Killer Google gently pushes Apple to adopt RCS by pointing out the poor security of SMS fallback Google's ‘time crystals' could be the greatest scientific achievement of our lifetimes | TNW Wellbeing support boosts productivity, survey finds | David Sapsted | Relocate magazine Bill Gates Always Reads Before Bed. Science Suggests You Should Too How To Set Weekly Goals To Change Your Life 5 Simple Steps to Creating a Productive Daily Schedule More Flexibility with Your Work Schedule? One Challenge No One Has Mentioned. 7 charts Asana customers love to use for real-time insights 7 Tactics For Dealing With Annoying Coworkers Who Talk Too Much New Tools of the Week Augusto and I come across many personal productivity tools and services each week. In this segment, New Tools of the Week, we each bring you a tool we think you might like. Amazon.com : Lapdesk Left Handed NNEWVANTE Adjustable Laptop Table for Bed Breakfast Serving Tray Fold Flat w' Tilting Top Drawer Leg Lock : Office Products Intolive-live Wallpapers Featured Story of the Week Google Meet is now a progressive web application making it easier to access Announcements Anything but Idle 074: Galaxy Unboxed with Art Gelwicks on Thursday at 6:00pm Superhuman Raises $75 Million For Its Waitlist-Only Email Productivity App Other News Episode #117: David Allen interviewed by Doug Goldstein Podcast #729: How to Fight Internet-Induced Numbness Amazon acknowledges 3G Kindle shutdown offers new incentives to upgrade Google remembers Voice exists adds new missed call and caller ID features How-To Geek: What Is Google Tensor, and Why Is Google Making its Own Processor? Raw Text Transcript | Google Meet is now a Progressive Web App and Left-Handed Productivity. Raw, unedited and machine-produced text transcript so there may be substantial errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. The time coding is mm:ss (e.g., 0:04 starts at 4 seconds into the cast's audio). Read More Raymond Sidney-Smith 0:00 Hello personal productivity enthusiasts and community Welcome to Anything But Idle the productivity news podcast. Today's show is brought to you by co working space by personal productivity club. I'm Ray Sidney-Smith. Augusto Pinaud 0:12 I'm Augusto Pinaud. Raymond Sidney-Smith 0:13 And we're your hosts for Anything But Idle. This is Episode 73. Google meat is now a progressive web app and left handed productivity. We're recording this on August 9 2021. And of course, each week we cover and discuss the productivity news headlines of the week. But of course, to start us off, we usually have a little theme that we discussed before we get in...

This week started strong with a few releases on Monday and one on Tuesday, then that was it. Short episode this week, but we are working on getting some more guests to come on soon to fill in when we have short weeks like these. Enjoy! Published Releases Smart Compose now available in comments for Google Slides, Sheets, and Drawings Directly open Office editing from shared links Updated emoji experience in Google Chat Your progress is automatically saved as you respond to forms and quizzes Other Topics ChromeOS 92: eSIM Support, Enhanced Video Calling Workspace Recap is the only show dedicated to and discussing all of the changes happening in Google Workspace on a weekly basis, as well as how all these changes affect our users and our businesses. Google Workspace is innovating at a breakneck pace, making it difficult to keep up and keep track. Join us each week as we discuss What's New in Google Workspace, Upcoming Google Workspace releases, and answer your questions. Hit the subscribe button, engage with us on Twitter at @WorkspaceRecap and on our website at workspacerecap.com

What does it take to make an update to Google Workspace and push it out to millions of users? We asked this question and more to our first ever podcast guest, Emre Kanlikilicer, who leads an engineering group at Google focused on Google Workspace. In fact, 3 of this week's new feature updates, Emre and his team were responsible for! We asked, and Emre delivered giving us a peek behind the curtain to learn some of the process a new update has to go through, sometimes in the works for up to a year or more. This is definitely an episode you don't want to miss! Of course, it wouldn't be a Google Workspace Recap episode if we didn't give you this week's updates, and not only did we discuss them as usual, Emre provided some insights as well for the 3 his team worked on. Here are our updates for this week: Silent Releases Google Voice now available in Germany (we missed this one last week) Smart Compose in Google Docs available in French and Portuguese Published Releases Deploy and manage Google Credential Provider for Windows via the Admin console Expanding the Gmail delegate limit New tools to troubleshoot network and performance issues in Google Meet Improved mobile device management rules experience in the Admin console New option to block devices with basic management from accessing your organization’s data Full Show Notes at: workspacerecap.com/podcast/google-workspace-recap-e003 Join us each week as we discuss What’s New in Google Workspace, Upcoming releases, and answer your questions. Hit the subscribe button, engage with us and send us your feedback/questions on Twitter at @WorkspaceRecap twitter.com/workspacerecap and on our website at workspacerecap.com where you can also find expanded show notes, and more! Hosted by @MrJNowlin and @larsen161 Disclaimer: Podcast and Hosts are Not affiliated with Google

Full Show Notes available at: https://workspacerecap.com/podcast/google-workspace-recap-e002 This week's episode includes updates of course, as well as our top resources for staying in the know. To all those who subscribed and are back for more, we appreciate you! To all of you who are here for the first time, welcome and we hope you stick around! Updates Discussed in order of appearance: Smart Compose and Spelling Autocorrect in Google Docs New Options when creating a Google Meet We also cover: Resources to stay on top of Google Updates Controlling how and which users get new updates Outage Tips Communities that are excellent resources Join us each week as we discuss What’s New in Google Workspace, Upcoming releases, and answer your questions. Hit the subscribe button, engage with us and send us your feedback/questions on Twitter at @WorkspaceRecap twitter.com/workspacerecap and on our website at workspacerecap.com Hosted by @MrJNowlin and @larsen161 Disclaimer: Podcast and Hosts are Not affiliated with Google

Welcome to episode 68 of the Blind Tech Guys. Thanks as always for listening and we certainly have much to share with you this week. Please come back on Thursday at 7 pm U.S. time to hear us live recapping the Samsung announcements.What's New, In the NewsGoogle Docs adds Smart Compose and autocorrect to the comments sectionTwitter acquires Breaker podcasting app to help build Twitter SpacesTelegram's location sharing isn't as private as you might likeHere's how WhatsApp shares your data with other Facebook brandsApple AirPods Max review: disregard the hypeSerious Warning Issued For Apple AirPods Max UsersDo you prefer access to Whatsapp over privacy?WhatsApp vs Telegram vs SignalApple Executives' Bonuses to Be Tied to Their Performance With Respect to Accessibility and the Company's Other Core ValuesGoogle Phone app may soon get automatic call recording for unknown numbersQualcom's new Snapdragon 480 brings 5g to budget smartphonesMain Discussion On Today's EpisodeThe team discuss methods of determining whether a website is accessible, and how to go about accessing all features of that site.Marco demonstrates WillyWeather on a Samsung S10+, which is a very accessible and accurate weather app on both Android and iOS for those living in Australia. Taken from their website, WillyWeather uses information based on data supplied by the Bureau of Meteorology and other sources.Check WillyWeather out.Nimer discusses Linux and provides our listeners with various options as to how to go about installing the platform and various ways of obtaining assistance, whether it be on an email list or by doing your research and reading documentation.Did You Know?Kirt demonstrates Blindo, an app with user-submitted Talkback labels for popular Android applicationsListener EmailsWe only received one listener email this week, which made for a very quick q & a section.Get in Touch To get in touch, send us an email to: contact@blindtechguys.com or join our mailing list by sending an email to blindtechguys+subscribe@googlegroups.com You can find and interact with us at the following: Facebook Twitter Youtube Telegram WhatsApp ★ Support this podcast ★

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Google employees move toward unionizing. Facebook and Twitter remove President Trump's speech. Google Nest has new security cameras coming in 2021. Nest Hub will likely have Soli radar functionality. Amazon is prepping a sleep apnea device using millimeter-wave radar. Leo is getting the Bose Sleepbuds II. Twitter buys social audio app Breaker. Ratatouille the Musical earns $1 million. Twitter is relaunching its verification system. Reverse engineering the COVID vaccine source code. 2020 was a good year for publishing. Google Docs gets Smart Compose. Wear OS will support third-party Tiles. Google Podcasts on the web adds subscription feeds. January Pixel phone update improves auto-brightness. Chrome OS Camera will support QR code scanning. Samsung announces its Galaxy S21 event for this month. Julian Assange's extradition to the US is blocked. Bean Dad and his apology. Why is Jack Ma lying low? AI is getting really good at drawing things from words. Jeff's post-Section 230 dystopia. Picks of the week: Stacey: Aquanta water heater controller Jeff: 2020 2as the unhappiest year on Twitter in 12 years. Ant: Take a look at this awesome Snowflake photography! Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Sponsor: twit.cachefly.com

Listen to a short-form recap or roundup of all the top 9to5Google stories of the previous 24 hours. 9to5Google Daily is available on Google Play, iTunes and Apple’s Podcasts app, Stitcher, or through our dedicated RSS feed for Pocket Casts and other podcast players. New episodes of 9to5Google Daily are recorded every weekday. Subscribe to our podcast in Google Play or your favorite podcast player to guarantee new episodes are delivered as soon as they're available. Why not add the 9to5Google Daily to your Google Assistant Routine for a quick morning update? Learn how to add us directly to your Assistant Routines right here. Follow Damien: Damien Wilde Stories discussed in this episode: Gboard for Android beta brings Smart Compose to Google Messages Moto G 5G renders leak showcasing quad camera setup, dual punch-hole notch, more Google raises YouTube TV subscription to $64.99 per month for all members Google confirms Android’s ‘Nearby Sharing’ feature is now in limited beta test Google acquires North as Focals 2.0 smart glasses canceled Drop us a line at gtips@9to5g.com. You can also rate us in Google Play, Apple Podcasts or recommend us in Pocket Casts to help more people discover the show! Enjoy the podcast?: Shop Google and Android products at Amazon to support the 9to5Google Daily!

Google News and Updates Autocorrect now available for Google Docs on web Smart Compose in Google Docs now generally available Edit your new Google Sites faster with a revamped Settings menu Google Maps 101: how contributed content makes a more helpful map The Suite Life: 4 tips for a more manageable Gmail inbox Featured Content Jessica Brogley currently teaches courses in educational technology in the School of Education at the University of Wisconsin Platteville. Prior to this, she served in the Platteville School District as the Instructional Technology Support Specialist and the Digital Communication Specialist for three years. Jessica cut her teeth as an 8-12th grade English Language Arts and College Credit Public Speaking for Seymour Community Schools in Seymour, Wisconsin for 11 years.Jessica is one of the few educators in Southwest Wisconsin who is a Google for Education Certified Trainer, Innovator, and Google Streetview Certified. She's also a Level 8 Google Local guide with over 1700 photos, over 500 are photospheres. This past fall, Jessica was also one of 200 people selected world-wide by Google to attend the 2019 Connect Live event, completely sponsored by Google in San Jose, CA in the Fall of 2019. That conference not only celebrated the top Google Maps contributors, but it also gave her a chance to ask questions and provide feedback to actual Google employees. She also founded the Southwest Wisconsin Google Educator Group. Resources Insta360 cameras (two fisheye lenses on each side). Connect the phone to the device via wifi. The phone is like the shutter. Stitches image together as one spherical image. Transfer back from the camera to phone: what to do. Retouch ($2 app) erases yourself out of the photo. Use Google Street View app: upload to google maps. Tiny Planet photography. Kids write about aspects of the community. (Early standard in elementary.) Use camera: photograph police station, firehouse, city hall, school, etc. Publish to account. Use tour creator to write about the significance. They can’t write collaboratively but can take turns. (Fire department: didn’t know what certain things are. Study: what that is what does it do?) Tourist opportunity: where to enjoy an afternoon, historical locations, etc. Google Teacher Podcast Mailbag Laura Cahill (Massachusetts) - I couldn't listen to this episode fast enough because the ISTE Standards have become such a driving force in my work as an edtech coach! After going through the ISTE certification process with my team (the Instructional Technology and Digital Learning Department in the Worcester Public Schools in Massachusetts), we quickly realized what an amazing framework the ISTE Standards would be for powerful teaching and learning. One way we started to use them to support students and teachers was by creating a crosswalk document between our state DLCS standards and the ISTE student standards. This has been huge in terms of helping our teachers see the bigger goal of creating "Empowered Learners" which we all agreed is the overarching goal and the standard that all of the other lead toward. Now, when planning PD for teachers, we use the ISTE Educator Standards to guide us and have started to educate our principals in them so they know what to look for in classrooms. I may be overly-enthusiastic about this but I wanted you to know that I really appreciate you bringing them to the masses! (and, I highly recommend the ISTE certification if you can ever find the time!... I am not compensated in any way to say that!) On The Blogs Matt - 20 free Google Slides and PowerPoint themes for teachers (plus lesson ideas) Kasey - The Instructional Playbook (interview with Jim Knight)

The ways in which Twitter might be taking a page out of Facebook’s book, and Facebook might be trying some Twitter-like feed experiments. Spotify finally starts showing lyrics. Ring finally requires two factor authentication. And be sure to listen to the end of today’s episode to hear about our new Gaming Ride Home podcast.Sponsors:Radar.ioMetalab.coLinks:Twitter acquires Stories template maker Chroma Labs (TechCrunch)Facebook prototypes tabbed News Feed with Most Recent & Seen (TechCrunch)Firefox releases Android app for its VPN service (Android Police)Spotify finally starts showing proper, complete song lyrics synced with music (Android Police)Google Docs autocorrect widely rolling out as Smart Compose exits G Suite beta (9to5Google)Adobe brings more desktop-quality Photoshop tools to the iPad (Engadget)Microsoft’s new Office app arrives on iOS and Android with mobile-friendly features (The Verge)Ring now requires two-factor sign-ins for its home security devices (Engadget)Record labels rush to IPO amid music streaming boom (Axios)Larry Tesler, the Apple employee who invented cut, copy and paste, dies at 74 (Cult of Mac)Classified Ad info: Email: cofounders@icloud.comAnd check out the job description here.

eicker.TV - Twitter 2FA & Antworten verbergen, Gmail mit AMP, Google Docs mit Smart Compose - Frisch aus dem Netz. Twitter 2FA: "Twitter will finally let users disable SMS as default 2FA method - And it only took Twitter's CEO getting hacked to happen. - Twitter announced today that users will finally be able to disable SMS-based two-factor authentication (2FA) for their accounts, and use an alternative method only, such as a mobile one-time code (OTP) authenticator app or a hardware security key." - https://www.zdnet.com/article/twitter-will-finally-let-users-disable-sms-as-default-2fa-method/ Authy ist eine stabile Authenticator App für iOS und Android und verschiedene Desktop-OS: https://authy.com Twitter Antworten verbergen: "Twitter rolls out its ‘Hide Replies' feature to all users worldwide - Twitter's radical “Hide Replies” feature, one of the biggest changes to how Twitter works since the invention of the Retweet, is now available to Twitter's global user base. The company says the feature will roll out to all Twitter users across platforms by today, with only one slight tweak since earlier tests." - https://techcrunch.com/2019/11/21/twitter-rolls-out-its-hide-replies-feature-to-all-users-worldwide/ Gmail mit AMP: "Dynamic email in Gmail launches on Android and iOS - Following a preview last February, Google brought its AMP for Email project into general availability, allowing companies to imbue their emails with interactive and engaging web-like experiences. Gmail on the web natively supported the format at launch, but the Gmail app for Android and iOS didn't - until today." - https://venturebeat.com/2019/11/21/dynamic-email-in-gmail-launches-on-android-and-ios/ Google Docs mit Smart Compose: "Google Brings AI-powered Auto-Complete to Google Docs - Google introduced an interesting new feature called Smart Compose on Gmail last year. The feature uses artificial intelligence to automatically suggest sentences as you draft your email. And now, the same feature is coming to Google Docs. ... Smart Compose on Google Docs works much like it did on Gmail. As you draft a document, Google Docs will provide suggestions to help you complete sentences and you can hit the tab button to accept the suggestion." - https://www.thurrott.com/google/222456/google-brings-ai-powered-auto-complete-to-google-docs eicker.TV ist der Videokanal von Gerrit Eicker und eicker.digital zu Technews und Netzpolitik. Wir sprechen Online. Frisch aus dem Netz. https://eicker.digital Wir sprechen Online. http://eicker.TV Frisch aus dem Netz. - https://YouTube.com/eickerTV - https://TikTok.com/@eickerTV - https://Instagram.com/eickerTV - https://SoundCloud.com/eickerTV - https://Twitter.com/eickerTV #eickerTV #SozialeMedien #KünstlicheIntelligenz

Not only do we talk about the week's important tech news, but we also cover some food and diet talk this week. Dave also brings a great Pro Tip on how to make searching easier on your iOS device. Stick around for a few great picks of the week and possibly the most random Amazon purchase yet. Make sure to join the Notnerd Facebook Group and let us know how you tech better. We're also looking for your ProTips and Picks of the Week. Show Notes and Links: Self-food ordering at Costco (00:35) Google launches Gmail message scheduling and expands Smart Compose (04:10) Google Duplex rolling out to non-Pixel, iOS devices in the US (06:20) Apple cuts the price of HomePod worldwide (08:45) Walmart unveils voice-activated Google-powered grocery shopping (10:40) Dave’s Pro Tip of the Week: Search tips on iOS (12:45) Swipe from middle Instead of opening Safari, tap from the search window Turn off Siri suggestions for an easier time. Settings/Siri & Search Netflix no longer supports AirPlay (16:20) 2.7 million Americans still get Netflix DVDs by mail - Pluto.tv (19:55) Americans give social media a clear thumbs-down (23:10) Snapchat launches Snap Games (24:50) Amazon is making something like AirPods (26:20) Security/Privacy: Small stickers on the ground trick Tesla autopilot (28:00) Another family finds hidden Airbnb camera (29:50) Bonus Odd Take: Counterfeit Apple iPhone scam tied to China, Oregon college students (32:40) Proofree.com free proofreading (35:15) Picks of the Week: Dave: KeySmart Pro with Tile - Tile Bluetooth trackers (37:15) Nate: Intro to NSNG, Nate's NSNG video (40:30) Desktop for Instagram, Ep. 155 (42:30) Random Amazon purchase (44:15) Leave an iTunes Review and be featured on the Podcast Support Notnerd on Patreon and get cool stuff Brought to you by #OneBackupIsNoneBackup Shop Amazon: Amazon.Notnerd.com Subscribe and Review in iTunes Contact Info: www.Notnerd.com Twitter - @N0tnerd, Nate - @NetBack, Dave - @DavyB Notnerd Youtube Channel Notnerd Facebook Email - info@Notnerd.com Call or text 608.618.NERD(6373) If you would like to help support Notnerd financially, mentally or physically, please contact us via any of the methods above. Consider any product/app links to be affiliate links.

SHE CAN 2019 turns the focus on failures in entrepreneurship to empower Egypt's female entrepreneurs ; Egyptian e-sports company GBarena raises seed funding ; Refugees with innovative ideas in Canada can now apply to the Jumpstart Program ; Gmail turns 15, gets Smart Compose improvements and email scheduling ; Fodel raises $2.6 million in pre-Series A ; Impossible Foods and Burger King are launching an Impossible Whopper ; Nadine Labaki will be the first ever Arab president of the Un Certain Regard jury at Cannes! Watch the full episode and join the conversation at startupminute.co.

Descarga este episodio Descarga este episodio BREXIT SIN EXIT. El Parlamento británico rechazó, una vez más, cualquier acuerdo de salida de la Unión Europea. Las cuatro propuestas alternativas al plan de la primera ministra Theresa May han sido rechazadas por segunda vez en una nueva sesión de votos indicativos. La Cámara de los Comunes se había propuesto sacar el proceso del punto muerto en que se encuentra a menos de dos semanas del nuevo límite impuesto por Bruselas para hallar una solución, el 12 de abril. Pero, como ya había ocurrido la semana pasada, ninguna propuesta logró más aceptación que otra. EL MUNDO PIDEN SACAR FUEROS A JUAN GUAIDÓ. El magistrado Maikel Moreno del Tribunal Supremo de Justicia de Venezuela leyó este lunes una declaración remitida al presidente de la Asamblea Nacional Constituyente con fines de allanamiento de la inmunidad parlamentaria de Juan Guaidó, presidente de la Asamblea Nacional y quien se declaró presidente interino, por el “desacato de órdenes del 29 de enero de 2019”, en donde se le prohibía salir del país sin permiso previo. En su pronunciamiento Guaidó le restó importancia al anuncio y sostuvo que no existe ningún tipo de allanamiento ya que no cuentan con las competencias para hacerlo. Aprovechó la convocatoria que hizo a sus seguidores para pedir a los venezolanos participar el próximo sábado 6 de Abril en el primer simulacro de la Operación Libertad. BBC TELEGRAM INCLUSIVO PARA PERSONAS CON DISCAPACIDAD VISUAL. Aunque se hizo esperar, Telegram ya es accesible con lectores de pantalla para Ios Android. Lo anunciaron a través de su blog, junto a otra serie de mejoras en la privacidad que llegaron con la última versión de la app. Así, a partir de esta actualización, los no videntes, tienen una opción más, a la hora de elegir su app de mensajería favorita. TELEGRAM GMAIL FESTEJA SUS 15 AÑOS CON NUEVA FUNCIÓN. A través de su blog oficial Google anunció Smart Compose, la función que permite escribir correos de manera automática a través de la utilización de inteligencia artificial y programar el horario de envío. Llegará en cuatro idiomas: español, francés, italiano y portugués. Si bien hasta ahora se podía realizar con extensiones como Boomerang, Gmail lo tendrá de manera nativa. Por otra parte hoy es el día en que Google+ deja de existir para siempre y todos los archivos serán borrados. GIZMODO CONMEBOL ANUNCIA PROVEEDOR DE VAR. La empresa británica Hawk-Eye Innovations será la proveedora oficial de tecnología VAR (Asistencia Arbitral de Vídeo) para la Confederación Sudamericana de Fútbol (Conmebol) en los torneos comprendidos entre 2019 y 2022, informó este lunes en un comunicado la máxima autoridad del fútbol sudamericano. El contrato, obtenido mediante concurso de licitación, implica la asistencia tecnológica en ese periodo para la Copa Libertadores, la Copa Sudamericana y la Recopa, así como para la Recopa 2023. CONMEBOL NETFLIX ESTRENA TRAILER DE LA TERCERA TEMPORADA DE "LA CASA DE PAPEL" Netflix estrenó el trailer de la tercera temporada de la aclamada serie “La casa de papel”. "Sus vacaciones se acaban” es la frase que podemos observar en este adelanto que comparto desde el cana de Youtube de Netflix. Son las primeras imágenes de la esperada temporada. Raquel y el Profesor se encontraron en una ultima escena en la isla de Palawan, Filipinas. Así que aparecerán nuevos paisajes en esta temporada. El próximo 19 de julio será el estreno. NETFLIX LATAM LA ÚLTIMA OCURRENCIA DE ELON MUSK. Elon Musk, fundador y presidente ejecutivo de Tesla, es conocido por tanto por sus innovaciones como también algunas ocurrencias. Ahora, al parecer decidió incursionar en el mundo de la música con el lanzamiento de un rap dedicado al gorila Harambe, del zoológico de Cincinnati, que fue sacrificado en 2016 después de que un niño de cuatro años cayó en su jaula. La canción forma parte de su sello discográfico, llamado Emo G y  ya pasa el millón de reproducciones en Soundcloud. Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on whatsapp WhatsApp Te pedimos que te tomes un pequeño tiempo para responder a esta breve encuesta. Nos sirve para mejorar.

Gmail celebrates an appropriate April Fool’s anniversary, the winners from the Lyft IPO, Mark Zuckerberg asks for regulation and food tech has delivered a meatless Whopper™. Sponsors: PaintYourLife.com: Text the word TECH to 48-48-48 Metalab.co Links: Google launches Gmail message scheduling and expands Smart Compose to more devices and languages (VentureBeat)  New Facebook tool answers the question 'Why am I seeing this post?' (TechCrunch) The biggest winners of Lyft’s $24 billion IPO (Quartz) The CEO behind 'Fortnite' says it's 'evolving beyond being a game' and explains the company's ambitious vision (Business Insider) Mark Zuckerberg: The Internet needs new rules. Let’s start in these four areas. (The Washington Post) Citizen Zuck: The making of Facebook's Mark Zuckerberg (CNET) Burger King begins selling the meatless Impossible Whopper (The Verge) Subscribe to the Ad-Free Feed!

Ep. 80 - Year in Review   02Jan2019 Attendees Matt Slavin,  Ervin Lukacs   First Segment - Top Articles of the 2018 (chronologically, Matt’s Picks) Boring Company Flamethrower (Jan 28th, Ep. 36)https://techcrunch.com/2018/01/27/elon-musks-boring-co-flamethrower-is-real-500-and-up-for-pre-order/ Starman Launched into space (Feb 6th, Ep. 38) https://en.wikipedia.org/wiki/ElonMusk%27sTesla_Roadster We didnt put an article in the notes, but it happened and its the title Ajit Pai receives the NRA Courage award for saving the internet (25Feb Ep. 40)https://arstechnica.com/tech-policy/2018/02/nra-gives-ajit-pai-courage-award-and-gun-for-saving-the-internet/ Drunk Man Accidentally takes $1600 Uber from WV to Jersey ( 04Mar Ep. 41)https://arstechnica.com/tech-policy/2018/03/drunk-man-accidentally-takes-1600-uber-from-west-virginia-to-new-jersey/ Episode 43 - Cambridge Analytica, Rihanna tanking Snap Stock, and Uber Autonomous accident (busy episode, 19Mar)   Episode 49 celebrated 1 year of podcast (Apr 29th)   Google I/O 2018 brought Smart Compose, Duplex, Adaptive Battery, and first update via Project Treble, Google Photos Colorization, etc. (09May, Ep 50) Great Conversation about Workplace burnout (26Jun, Ep 56) People were shoving MacBook i9 laptops into the freezer (22Jul, Ep 60)https://www.macrumors.com/2018/07/17/core-i9-chip-macbook-pro-throttling/ Bitconnect de-listed from final crypto-exchange (12Aug, Ep 63)https://www.ccn.com/dead-coin-walking-bitconnect-set-to-be-delisted-from-last-crypto-exchange/ Alex Jones Suspended Permanently from Twitter (12Sep, Ep 67)https://www.cnbc.com/2018/09/06/twitter-permanently-bans-alex-jones-and-infowars-accounts.html Apple Event (17Sep, Ep 68) Episode 70 - I’m reading this Jeff Google Event (08Oct, Ep 71) RIP Google + Cards Against humanity 99% off sale (27Nov, Ep 76)https://www.theverge.com/2018/11/23/18109070/cards-against-humanity-black-friday-99-percent-off-sale-cars-diamonds Second Segment   Best tech of 2018 (Ervin | Matt) Smartphone pick - Pixel 3s Camera | iPhone XS iPhone XS Max | Pocophone F1 OnePlus 6T | OnePlus 6T Game Console Pick - Souljaboy game pad | Souljaboy game pad PS4 Pro | Nintendo Switch Nintendo Switch | PS4 Pro Home tech pick - iPad Pro | iPad Pro Apple Watch Series 4 | Google Home Lenovo Smart Display | TCL Televisions   Most exciting thing about 2019 (speculate) Biggest improvement - iOS on iPad | Siri gets a lot better YouTube rewind | tablet software experiences get some love Apples naming scheme | Souljaboy makes a comeback Biggest fear - Mark Zuckerberg | Yea that one China | Data Breaches Galore Logan Paul | Dr Fuji’s CES Vaporware Big 3 phone speculation (apple, google, samsung) - Notches are done, Moving to cutouts | Samsung kills the headphone jack Budget iPhone - Sub $400 | USB-C iPhone DSLR Level Cameras | Google drops fingerprint scanner Miscellaneous- Foldable budget phones Pocophone F2   Let’s guess and speculate, and see if we were wrong come next Dec Review Us! Review I4O Notes - Plugs, worthy mentions, etc. I4O on Spotify I4O on Podbean I4O on Google Play I4O on iTunes I4O on Stitcher I4O on Twitch I4O on Facebook I4O on Twitter

Hereingehört, hereingehört: Im VRODO Podcast #120 reisen wir in die Cebit-Vergangenheit und beschäftigen uns dann - wie gewohnt - mit der vielfältigen Zukunft der Computer. Den VRODO-Podcast gibt es jetzt auch bei Spotify: https://open.spotify.com/show/7nqUnwk9j5qFfjACXzc8Yg Samsungs Galaxy S10 mit 5G und Tiefensensor Laut eines Berichts plant Samsung für die nächste Generation Galaxy-Smartphones eine Art Superflaggschiff für VR und AR: Das Galaxy S10 5G soll mit einer Dualkamera an der Vorderseite und vier Kameras an der Rückseite ausgestattet sein. Das 6,7 Zoll große Gerät soll außerdem zusätzlich einen Tiefensensor nach dem Vorbild des Asus Zenfone AR (Test) und des iPhone X verbaut haben. Praktisch ist das für Augmented-Reality-Apps, so können digitale Objekte genauer und beständiger im realen Raum verankert werden. Das Gerät ist als eine Art Techdemo für 5G geplant: Es sollen nur rund zwei Millionen Einheiten produziert werde. Was bringt's? Mehr: https://vrodo.de/galaxy-s10-samsung-plant-angeblich-5g-superflaggschiff-fuer-vr-und-ar/ Stell dir vor, du nimmst den Hörer ab - und dann spricht da ein Mensch In den USA rollt in den ersten Großstädten Googles Telefon-KI Duplex aus. Kurios: Angeblich wird ein Teil der Duplex-Anrufe von Menschen übernommen. Weshalb? Und warum sollte man eine KI überhaupt anweisen, einen Anruf zu erledigen, wenn man in derselben Zeit den Anruf ebenso gut selbst erledigt hätte? Mehr: https://vrodo.de/telefon-ki-duplex-google-laesst-angeblich-auch-menschen-anrufen/ Vorurteile nicht in den Griff zu bekommen: Google schaltet KI-Feature bei Gmail ab Mit "Smart Compose" kann man bei Googles E-Mail-Service Gmail KI-unterstützt E-Mails schreiben (lassen). Google trainierte die Künstliche Intelligenz mit anonymisierten Daten des eigenen Mail-Services. Genau das wird jetzt zum Problem: Die KI hat in dem Datensatz versteckte geschlechtsspezifische Vorurteile übernommen. Erstmals entdeckt wurde das laut Google schon im Januar, als ein Forscher intern eine E-Mail verschickte mit Hinweis auf ein anstehendes Treffen mit einer Investorin. Das Programm schlug automatisch vor, dass die Investorin männlich ist (“meeting him” statt “meeting her”). Was an der Sache wirklich problematisch ist: Google bekommt die Vorurteile über Monate hinweg nicht in den Griff - und schränkt daher lieber die Funktion ein. Mehr: https://vrodo.de/ki-vorurteil-google-entfernt-geschlechtsspezifische-pronomen-aus-smart-compose/ Über den Podcast: https://vrodo.de/podcast/

Hoje Yan comenta a nova feature do Gmail, o Smart Compose, e analisa como ela é apenas a ponta do iceberg de aplicações de AI em que a Google vem desenvolvendo.

Google today announced that its Pixel phones will soon get support for Smart Compose in Gmail. Smart Compose automatically finishes your sentences for you as you type, based on what Google knows about how you and others write similar sentences. Smart Compose can also auto-complete addresses for you. Google first launched this feature with its redesigned Gmail for the web, but it's now bringing this to mobile, too.

Download Episode! Google News and Updates Tips from the people behind your favorite Google products Smart Compose in Gmail now available for G Suite Gridlines in Calendar New ways to create, edit, and share your jams on the web with the latest Jamboard release Featured Content With Google Slides you can: Create new presentations or edit any that were created on the web or on another device Share presentations and work together with others in the same presentation at the same time Get stuff done anytime -- even without an internet connection Add and rearrange slides, format text and shapes, and more Present right from your device Never worry about losing your work -- everything is automatically saved as you type Present slides to video calls - scheduled meetings will automatically appear Open, edit, and save PowerPoint files The Google Slides Master Class! I frequently refer to Google Slides as the Swiss Army Knife of the G Suite tools because it is capable of being so much more than a presentation tool. In this course, you will learn how to use Slides in new and unexpected ways in your classroom that will engage your students and make learning more dynamic! K-12 teachers are going to LOVE THIS COURSE! This class is perfect for beginner to intermediate users to take their skills to the next level and become a Google Slides Master! Resources Instagram Stories with Google Slides Have students create “Instagram Stories” with class content to demonstrate their learning. Think about, “What would this character’s / historical character’s Instagram story look like?” “How could you describe this using an Instagram Story?” Google Slides icon boards for low-prep, visual thinking These are like “infographics LITE” or “infographics for the time-strapped.” Have students drag visuals onto the page and add text to quickly demonstrate understanding. Caption This! A fun, deep-thinking Google Drawings (or Slides!) activity Use an image that connects to your content and add speech/thought bubbles to show what the people involved would say or think. It’s a quick way to boost the Depth of Knowledge of your activity -- and it’s low-prep! Create a low-cost, printed yearbook with Google Slides (by Jennifer Scott) Jennifer’s school created a full-color yearbook and designed the whole thing on Google Slides. It’s SUPER inexpensive and pretty easy to do. Student collaboration in shared Google Slides This classic Google Slides hack is still effective! Share a slide presentation with every student. Each student gets his/her own slide and does his/her work on it. Then, they can comment on each other’s work. Easy collaboration! Create moveable digital activities with Google Drawings + Slides This is a fun, digital take on manipulatives. Add objects on a slide (or Google Drawing) that you want students to drag into place. Lock certain pieces into place by making them part of the background! Kasey’s Google Slides Resources How to Create Your Own “Apps” with Google Slides (FREE Template) How to Create Magnetic Poetry (FREE Mini-Course) Halloween Magnetic Poetry 25 Things You Didn’t Know Google Slides Could Do Student-Created Vision Boards with Google Slides Google Teacher Tribe Mailbag Mel Paradis (Wyoming) - Is there a workaround to use Screencastify on the iPad? Educreations ShowMe Doceri iOS 11 or higher has screen recording built-in Recent Apple Podcasts Ratings and Reviews KieferSJ Jay Bizzari Starblazer5000 On The Blogs Matt - Google Classroom: How to differentiate like a ninja (guest post by Jacqueline Pora) Kasey - 7 Ways to Rethink Digital Assignments [shortcode-variables slug="signature"]

Use the smart compose feature in Gmail --- Send in a voice message: https://anchor.fm/remotelearning/message

Google News and Updates Now students can create their own VR tours Google VR Tour Creator Google Lens: real-time answers to questions about the world around you 13 ways you’re using AI in your daily life Lessons from Teachers of the Year (a YT playlist) SUBJECT: Write emails faster with Smart Compose in Gmail Featured Content Summer vacation is used by so many teachers around the world as a time to unwind, relax, and recover from the grind that is education. There so many ways that teachers like you continue to devote time to learning and growing professionally. Kasey's Courses The Dynamic Learning Workshop (companion course to the Shake Up Learning book) 18 Challenges for Teachers in 2018 The Google Certified Educator Academy Level 1 The Google Certified Educator Academy Level 2 Become a Google Certified Trainer All certification courses open May 28 and close on June 10! Matt's Course Tech to Learn free 3-video series and video course Resources TxGoo - The Texas Google Summit where WE are the keynote! 2018 Strobel Summit Join us at the 2018 CSTA Conference to learn about CS First and Machine Learning in the classroom Google is hosting several events at the 2018 Computer Science Teacher Association’s Conference on July 7-10 in Omaha, Nebraska. Join us for a hands-on session and workshops to introduce CS First and Machine Learning in the classroom. Register today for the opportunity to build skills at cstaconference.org #CSTA2018. Edcam PS across the globe #ISTE18 Twitter hashtag + other conferences + and presenting together Google Teacher Tribe Mailbag Nanci Greene -- Your podcast is one of the few that I've listened to all of the episodes of. Thanks for all you do to help us educators grow in our craft. For the teacher who asked about creating animated GIFS, Tall Tweets (https://talltweets.com/) might be an option. It allows you to easily create animated GIFS from Google Slides. How to Hide Text in Google Slides from Erin Flanagan https://www.erintegration.com/2018/03/25/hide-reveal-hidden-text-google-slides/ On The Blogs Matt - 30+ ways to Ditch That Textbook: Ideas for teachers by teachers Kasey - Google Certified Educator Level 2 Challenge Tasks! [shortcode-variables slug="signature"]

Recorded May 10, 2018 Topics Gmail’s Smart Compose will write emails for you - The Verge Stack Overflow for Teams square/sudo_pair Who controls glibc? Introducing extended line endings support in Notepad – Windows Command Line Tools For Developers Office Dev Center - Azure Machine Learning, JavaScript Custom Functions, and Power BI Custom Visuals Further Expand Developers Capabilities with Excel World of Warcraft DDoS attacker is going to prison for a year Fortnite cross-platform crossplay guide for PC, PS4, Xbox One, Mac and mobile - Polygon

Google I/O 2018 Android P Public Beta Out Today https://www.theverge.com/2018/5/8/17320826/android-p-beta-public-download-link-opt-in-sign-up-io-2018Available on not just Pixel Devices thanks to Project Treble New navigation bar with changes to multi tasking and gestures Adaptive battery uses ML to improve battery life Adaptive Brightness uses ML to adjust screen brightness to exactly how you like it Google Assistant (Google Duplex) will be able to book appointments for youhttps://www.theverge.com/2018/5/8/17332070/google-assistant-makes-phone-call-demo-duplex-io-2018 Smart Composehttps://www.theverge.com/2018/5/8/17331960/google-smart-compose-io-2018   Google Assistant Continued Conversationshttps://www.androidpolice.com/2018/05/08/google-assistant-gets-conversational-will-soon-listen-consecutive-requests/ Google Photos adds Colorization, and morehttps://techcrunch.com/2018/05/08/google-photos-will-add-more-ai-powered-fixes-including-colorization-of-black-and-white-photos/   White House Meets with Top US AI companieshttps://www.engadget.com/2018/05/08/white-house-ai-summit/ Notes - Plugs, worthy mentions, etc. Podbean: http://industryfouroh.podbean.com/ Google Play: Industry 4.0 iTunes: Industry 4.0 Stitcher: i4o Twitch: https://go.twitch.tv/industryfouroh Facebook: https://www.facebook.com/industryfouroh Twitter: https://twitter.com/industryfouroh   All episode music produced by Jeff Budzinski: https://soundcloud.com/thejbones Enjoy the photography of Ryan Thompson: https://www.flickr.com/photos/waynerthompson Instagram: wayneryan21 Enjoy the Photography of Ervin Lukacs: Instagram: Ervin.Lukacs