Podcasts about adobe experience manager

In dieser Folge des Marketing BOOSTER erfährst du, wie du das richtige CMS für dein Unternehmen auswählst. Wir gehen auf die verschiedenen CMS-Typen ein und erklären, worauf du bei Funktionen, Sicherheit, SEO und Benutzerfreundlichkeit achten solltest. CMS-Arten: Open-Source, proprietäre und spezialisierte Systeme Kostenschätzung: Lizenzkosten, Hosting, Wartung und Zusatzkosten Benutzerfreundlichkeit und Wartung: Effizientes Arbeiten mit dem CMS Sicherheit und Datenschutz: Sicherheitsstandards und DSGVO SEO- und Marketingintegration: Funktionen für bessere Reichweite Praktische Entscheidungshilfen Open-Source: WordPress, Joomla Proprietär: Adobe Experience Manager, Sitecore, Webflow Spezialisiert: Shopify (E-Commerce), Moodle (Bildungsplattform)

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT When I first spoke with industry lifer IV Dickson about his move from software to the managed services firm SageNet, the company was still in the relatively early days of getting itself organized to chase and then service digital signage opportunities. Five years on, digital in environments like chain retail and QSR are a core, what he calls consequential, part of the Oklahoma company's overall business. SageNet's role has evolved from being an IT-centric managed services company that was adding digital signage to its deployment and network management capabilities, to having a main service line called SageView. It's a full-meal-deal suite of solutions and services that run from the ideation stage all the way through deployment and ongoing management. These kinds of turnkey, all-in solutions are relatively common now in the marketplace, but the SageNet twist is its deep roots, experience and acumen in the hard-core aspects of networking design, connectivity and cybersecurity. Dickson started out at SageNet as the digital signage guy, but as business has grown, and with it the staffing and skillsets associated with that work, he now has a role as SageNet's Chief Innovation Officer - looking more broadly at all the technologies that have a role in or influence customer projects. IV Dickson, how are you doing, sir?  IV Dickson: I'm doing well. Thank you, Dave. How are you this morning?  I am good. We haven't chatted in a while. We did a podcast back in 2019, so I would say it's time for an update.  IV Dickson: We did. A lot has happened in five years, if nothing else, a pandemic, but also just a lot has happened in the SageNet, and SageView world for us. Yes. The last time I saw you, we were walking up a very long hill to the Barcelona Football stadium, and you're probably keeping a wary eye on me to make sure I didn't have a heart attack.  IV Dickson: Yeah, I don't know. It might have been mutual there, Dave, but I do know, though it was worth the walk. I will say that it was worth the walk.  Every little bit of it. So over those five years, quite a bit has changed with your company. I would say the big thing from my perspective is five years ago, SageNet was starting to get heavy into digital signage, but it was one of the things that a larger company did. When I look at the website now, I kind of see SageNet leading in certain respects with what it does in terms of digital experience and digital signage in general. Is that a fair assessment? IV Dickson: It is a fair assessment. And, by the way, my marketing team will be very glad to hear that because I think that's a position that we want to take and have taken. But we've also positioned ourselves in the market to be that, but also executed in the market to be that, and I think if I think about five years ago, one of the things I think I probably even said it five years ago in, in this podcast was we're a managed service provider in an integrator world. That really hasn't changed in many respects. There are still great integrators out there. However, what really has changed for us is the way people are now coming and looking at digital experience, digital engagement, and pure digital signage, right?  Call it passive or a kind of consumable digital signage. It's become more important today than ever to manage that in an ongoing fashion, and management is not just content. It's everything. Is the screen on? Is the player running? If it's broken, or when it's broken, how are you getting it fixed? And that's a big piece of the puzzle, and over five years, we've grown a lot. I mean, we've grown exponentially to be honest in this area. We were a few customers with a few thousand devices out in the world, and now we're north of a hundred thousand devices that are under management in that digital experience realm. So, as a managed services company as a whole, what do digital signage and digital signage-sih activities represent for the company? I don't need an exact percentage, but I'm curious.  IV Dickson: That's a great question because it's something that actually was a driver for me in my previous role at SageNet as the VP of digital signage and digital experience: to make it a consequential piece of our business. And so at this point in time, whereas five years ago, it was just a mosquito kind of on the sideline of our portfolio. It is now one of the pillars of our organization. So if you look at our organization, historically, we still track the traditional managed services of circuitry and router switch firewalls. However, now, the idea of IOT and IOT management, digital experience, and digital signage management kind of lined up in three pillars for us.  I have heard a few times now that one of the things that's really changed in the last five years or so again is how, historically, the first meetings that you would have with a larger enterprise-level customer or prospective customer would be with the visual merchandising people, HR people, business communicators, that sort of thing, and the IT people would be there, but only begrudgingly. And, now they tend to lead these initiatives and guide them.  Have you seen that? Does it help the case for SageNet because they're familiar with the kind of work that you do?  IV Dickson: Yes, and yes. Yes, we are seeing that shift in who's leading the effort, and yes, that has been obviously fruitful for SageNet, but also just for the market as in general, to be honest. What I mean by that is that the marketing initiative has not been dampened; it's still the guiding light or the Northstar associated with the effort. Now, you're getting buy-in from the organization about the importance of this type of infrastructure in a distributed environment. So if you have a thousand restaurants or five hundred or a thousand stores, all of a sudden, when you have a director or even a CIO-level IT person in the room saying this is something that's consequential to our business, that changes the level of investment from a general brand perspective. The other thing that we've seen, to be honest, is that we've seen its scope outside of it, marketing and even operational folks that are in the building, or as everybody's talking about retail media networks and how this bigger trade or merchandiser world factors into that conversation as well, depending on the brand. One of SageNet's other big pillars is cybersecurity. Are you finding that's helpful in the pitch and in the ongoing effort for clients in that you have that pedigree, you have that understanding? It's not, “Yeah, we do have a cyber guy. His name is, let me look it up.” It's part of your DNA.  IV Dickson: Exactly. It's one of the greatest parts of our extended portfolio. So, about a year ago, I took the role of chief innovation officer, and it's been a journey for me, not only to understand some of the technologies that I didn't understand well but also to understand some of the technologies and wrap my brain around how do customers see that footprint and to your point about cyber security if you look not only at cyber, but you look at how cellular is affecting the market and you also look at the pure infrastructure that's going into one of these restaurants or into one of these retailers, and you start to realize that the POS that used the point of sale that used to be one of the primary network consumers, and by the way, it's still one of the primary from a cyber perspective.  However, it's a very small footprint compared to all the other aggregate devices that they now have talking on the network, whether that be IOT monitoring devices or whether it be digital signage and digital experience devices, or whether it be guest and or brand WiFi, all of a sudden the cyber level or the management of that connectivity becomes even more important than it was maybe ten years ago. And now you have changes in that market around not only how it's managed, but also around protocols that are being utilized, and you start to look at PCI 4. 0, and all of a sudden the brands are getting that much more intense in their needs, but also smarter in their requirements. And so when you bring in a media player and a screen, they no longer say, “Hey, we're going to stick this on the network.” They want a deep dive into how that's going to communicate and communicate with what and for what purposes.  Yeah. I think many more traditional pro IV integration companies and solutions providers lack that perspective and experience. When you look at something like a restaurant or a retail operation, as you just said, all the different business systems and sensors and everything falling into it, it's just a big chart to be able to try to understand all that.  IV Dickson: It is, and luckily I have fantastic team members, right? We've brought in folks with senior-level capabilities from the industry, not only from pure restaurant retail but also from the I.T. on the side. We have fantastic folks in our organization to be able to tackle that because, to your point, one of the differences, and I talked to many of our partners about this in the industry. One of the differences in our business that a lot of people don't recognize from a traditional integrator perspective is when we walk in the door as SageNet, we make two near assumptions.  If we're talking to a restaurant or even a retailer, we make the assumption that you're geographically dispersed, which means you're probably over at least 5, if not 10, or 50 States. So you're all over the country. But the second assumption we make is that your ownership environment is potentially variable. What that means is it could be a franchise, a dealer, or some qualification of the licensee, and in that scenario, you're then adding a layer of complexity to that individualized brick-and-mortar environment that you're servicing, and that creates major complexity in the process.  Yeah, cause they might not all use the same business systems for some core operations, right?  IV Dickson: You got it. Especially when you get into the dealer and licensee world, and that's really where our focus on that, what happens in the “four walls” of that local environment, and then how do we bring that back to a more macro level of IT and AV management?  One of the things that SageNet did, and I assume, added to its breadth of capabilities and bench strength, was acquiring Convergent back in, I think, 2021. Why was that done, and what does that meant?  IV Dickson: We did acquire Convergent Media Systems back in 2021 and it's an interesting conversation about why was it done versus what has it meant. I think actually it's relative to both, and yet there's some separation, right? The interesting thing that a lot of folks don't know is that there was some distant relationship between SageNet and Convergent prior to the acquisition because of the VSAT environment that SageNet acquired from SpaceNet, the better part of 10+ years ago, and so part of our business is VSAT Uplink for connectivity and Convergent back in the day was doing much of their delivery of Corp comm and digital signage and whatnot, TV broadcast type work over VSAT protocols.  So there was some natural connection there that kind of tied the two organizations together. However, at the really the kind of height of the pandemic, luckily, in some respects, but also prescribed in others, SageNet had grown, and our SageView digital offering had grown to about half of the size that it is today, and we've done that organically, right? We had team members that we had grown a fair amount of operational team members at the time. We had brought on Rob Suffoletta back from the Seneca day to day, and he was there a few years ago. And, so things were starting to churn, and we were about half the size that we are today. The acquisition at the time of Convergent took that business and positioned it in a place where it was about double, not quite, but about double, and so it was very substantial. The other piece of that puzzle and I'm very proud to say this, is we acquired some really fantastic folks in that acquisition, including some real leaders in the digital industry who have substantially more experience than I do, 30 years in this industry from broadcast to digital signage. So, in that moment, we kind of bolstered our operational environment.  What subsequently has happened, and it's a good outcome of any acquisition when you can make this happen, we are now a broader force to deal with in the market. So our capabilities are beyond just Installation, monitoring, and management of hardware and software, and now we have capabilities to build solutions, to code against APIs and or pure I.P. We also have creative capabilities to augment what customers may have or what they may want through our experience labs group and so there's the footprint now of the capabilities that we bring to the table is a much more rounded out environment than it was three years ago when we first made that acquisition.  Now, does that all roll up under SageViw?  IV Dickson: Yes, that's correct. Yeah, SageView is a SageNet sub-brand, as you would call it, and that is specifically digital experience and digital signage. There's some kind of muddying of the waters between that and our SageIoT environment.  I remember going back a couple of years, I think I referenced it as kind of a full meal deal offer now that you can take a project right from the idea stage all the way through to ongoing management and do things like you just mentioned, doing the creative work and so on. IV Dickson: Yes, that's exactly right. And if you look at just digital experience, our capabilities to now engineer and design an outcome and a solution and then bring that to fruition by hardware acquisition as well as configure kit and install. But then all of that, as we still really talk about on a daily basis, it's every conversation that we have. We do a lot of that just for the purpose of day two because still, five years later, we talked about this five years ago, I'm sure, the value of that technology is on day two or day fifty or day five hundred. It's only as somebody in my organization says: day one is only cool for 24 hours, right? So that's really a big piece of that. But then, as we were talking about earlier, with regards to the portfolio, when you expand that digital experience, that SageView footprint and you start to add SageConnect, whether that be cellular or otherwise, you start to add SageIoT, then all of a sudden the footprint even gets bigger in terms of that, and that's really where we strive, and you look at someone like Noodles & Co, for example, that's a solution that we have been a network provider for many years. Last year, we subsequently rolled out to all of their corporate locations with digital and a network upgrade. but that's where the entire infrastructure of those four walls is key to that conversation. Are you having companies come to you primarily with the idea that SageNet is capable of handling the degree of scale that we're looking at. We need to be out to 800 stores in the next six months or something like that versus jobs that, let's say, an Electrosonic, those kinds of companies might do that's an airport, it's one location. It's one big wow factor thing that I suppose you guys could do in theory, but that's not really your sweet spot, is it?  IV Dickson: No, not at all. And actually, to be totally honest with you, we sometimes leave those deals on the table on purpose and when you talk about scale and deployment, that is such a key piece to this environment that people do forget and it's hard to roll out that type of technology not only at scale but fast, and these retailers and restaurants expect fast. Back in 2021, we were in the midst of a deal that we are still managing today. They had extremely high expectations of rollout, and we were doing nearly 300 installations a day during the month of June 2021, and we did the better part of 10,000 installations in eleven months.  Was this retail or QSR?  IV Dickson: Retail, but I mentioned Noodles & Co, that's about 400 locations. We did all of that in the 2023 calendar year for the most part, some 95+ percent. So you have to have some serious project managers.  IV Dickson: We do have some serious project managers. That's one of the things I really like is we have those called macro or global project managers. We also have a really amazing field management team, and those folks are dealing with config, the kit, and our national logistics center and getting it out. Then, the onsite technicians make sure that the installation is done correctly.  Is the competitive landscape evolving? Are you seeing different kinds of companies getting in the competitive mix of opportunities?  IV Dickson: You know, when you started to ask that question, I thought, boy, howdy, has it changed! If you look at the vertical markets, some things are identical to what they were before. I would say retail is still pretty similar. The folks who play in retail and who really excel in retail haven't changed a ton. Where we do see a lot of change in the market space from a competitive landscape perspective, QSR is a quick-serve restaurant and fast casual. Not only are there a lot of new names, but they're also not really new to the market. They're new in that space. There's also a lot of different offerings and it's very cloudy. It's extremely cloudy and selecting a provider because we're not there's a, there are a handful of folks that do what we do or similar to what we do. There's a handful of folks who really are on the manufacturing side and creating great technologies. But they're selling those as holistic solutions, and they might not be, and then you still have the historic landscape of the content management systems, and CMS is out there that everybody goes, well, I don't know what to do with 85 CMSs, right? So that's where the competitive landscape is still the same, and yet you are seeing a lot of volatility in who's in the room.  Does it get murky because you have all kinds of companies with different sorts of software-driven systems that can bolt on a very rudimentary digital signage application and say, okay, here we've got a digital menus application for you? You don't need to buy a license, a CMS, or something else; just use this. Do you get those questions?  IV Dickson: You do, and you get some of that bolt-on conversation, and by the way, some of that is probably in our pitch deck as well because there are things that we do that are custom to a customer or customized for a customer around that. However, if you think about my background, I was at Scala Stratacache and back at NanoNation, and we're talking over 20 years, I've watched a lot of that change. I think a lot of people today, there's two factors that kind of drive that.  One is that many people don't understand the complexity of managing an enterprise-level menu. They think they're template managers; they think simple integrations will do it. When you get down to what might be fifty or a hundred or even two hundred configurations, it's extremely complex to manage all that content and data. I think the other thing though, that's driving that conversation that the customer really struggles with picking the right solution is today, data integration and usage in menus is higher than it's ever been. The ability to get calories and price and even dynamic images or have dynamic capabilities to resort menus based on configurations. There's more landscape around that type of capability than we've ever had before. That clutters the idea of what my CMS does in its pure interface. What is the UI to take care of versus what am I going to have to go build and manage? And we, to be honest, in many respects, have fantastic CMS partners, and yet we downplay the use of that interface because most customers want that managed, and so they're not going to go and become experts inside of a CMS interface. Yeah. Years ago, a very large QSR contacted me. They were very irritated with their CMS company because of some business moves that they made. They engaged me as a consultant, and one of the first questions was, what do you think of the software, because, you know, they wanted to consider moving on from it.  And I said, well, we've never seen it, and I said, pardon me, and they said, well, it's all managed, and I said, well, can you get a log in? And they're like, well, we can ask for one, but we've never logged in or anything, and I thought, whoa, this is like completely managed remotely. I guess it was a glimpse of where a lot of the business was going because you'd want to focus on making coffees or whatever. IV Dickson: Yeah, it is, absolutely, and also, you have layers of software that are above the CMS now that are as valuable or more valuable, and yet they feed the outcome of the CMS, right? They feed the outcome of the menu, so if you have mobile data, a menu data management system, Adobe Experience Manager, or some other creative digital asset management environment, those are all sitting in a macro environment above that CMS, feeding into it and then getting distributed to those individual locations.  With SageU, you also introduced something called digital merchandiser two or three months ago, where you're doing some degree of software, like presentation-level software and management software, that might more traditionally be done by a CMS. Is there a bit of a dance that you have to do with your partners where it doesn't feel like you're starting to eat through their lunch?  IV Dickson: Yes and no. I think the real key to that conversation is that SageNet builds and deploys solutions in the end. We utilize best-in-breed outcomes from hardware and software providers to do that, and we utilize incredibly talented and skilled folks on the inside of our team who do that as well. Our head of R&D, David Kai, who also oversees our IOT buildout, comes to the table and sees this from a greater solution perspective. So when you bring him into the room, it's not a CMS discussion. It's an outcome-driven customer and customer outcome-driven environment, and you and I have joked online. We talked a little bit about it in Barcelona. This is actually where I embrace the idea of physigital. I know there's a lot of people who don't like that, right? However, if you really think about the idea of physigital beyond just marketing fodder and you think physical and digital, the consumer who has made the decision to go to a brick-and-mortar location, they've made the decision to go to a C Store, they've made a decision to go to a restaurant, they've made a decision to go to a retailer. They have the expectation of how digital technology is going to affect that, but it's just grown exponentially over the last five to ten years, especially with the pandemic. It created a situation where we did almost everything digitally. So now we're going back to that.  When you really think in that four-wall environment, and you think about, okay, they made it to my physical location. I now want digital to enhance their experience, then digital works for me, right? It becomes something of value. To that end, then we had to take what the infrastructure was and the solutions were the best-in-breed pieces that we had, and create solutions around that. So you mentioned digital merchandiser, there's a new video out that's about an artificial intelligence shoe kiosk that we showed.  It's about the integration of all the parts and bringing those to a space where they become seamless for the consumer, but they become wildly valuable for the brand. I joked at NRF because we showed lift and learn, and I've shown lift at learning at NRF before. Probably in 2004?  IV Dickson: You got it, right? However, the idea is that I walk into the store, look at something in the mobile app, walk up to the AI kiosk, ask it for a product, it shows me where that product is, I pick it up, and I'm then having a web and physical experience in a very similar manner, or a digital and physical experience. Those capabilities have become possible because our engineering base in what we monitor and manage was extremely solid. We added the team members, not only through acquisition but also through a refinement of how we engage through experience labs and bringing David Kai into those conversations with software development capabilities and then really listening to our customer's voice is key for this, and so that's a big piece of this puzzle is really listening to what the customer is trying to accomplish, and finding the avenues where digital can help with that, not replace it, not be the only thing, but help with that transaction. Last question. I'm curious because we've mentioned Barcelona a couple of times. I go for my own reasons. A lot of people go over cause they're selling stuff or whatever. As a chief innovation officer, I suspect you're going over there because there's great wine, but that you're there to kind of see what's emerging, what's different, and it's a different walk than what you're going to do, walking around NRF or InfoComm, that sort of thing?  IV Dickson: Yeah, very much so. I mean, ISE, for me, is still a location that has more value. Visual technology in one place than anywhere else. I can spend three or four days walking around somewhat by myself or with colleagues, friends, or folks from the industry. But I can consume that and be able to say to myself, what's out there that I'm not using, or how can I use something differently? You know, I use a quote many days, I think it was the MTV founder who said, “Innovation is taking two things that are known and putting them together in a new way.” I think that's actually the thing that we've somewhat forgotten in this industry is that sometimes we don't have to go build something brand new if we can make something new and interesting out of pieces we already have. And, Barcelona, regardless of location, although Barcelona is a great location, the reality of that conversation is I go to look to see like, what are people doing? What is starting to drive the industry? And to see the year-over-year refinement of transparent OLED, and to see now the influx of transparent, or call them holographic, I don't know that I would call them that, but that's what the Muxwave folks call them that, that environment, but then also now to see what's going on with Kinetic LED and moving pieces and parts while the LED is showing visual capabilities. But then, even going back, I took a video of Epson. They had a massive umbrella, and it was covered in projectors. It was just a reminder that technology is out there and how it gets used. People often forget that this industry is not entirely new, and yet there are many different ways to do stuff that are actually super exciting.  Yeah, I always say these trade shows are not about giant leaps; they're incremental advances, and you have to have the knowledge and experience where it's helpful to have that knowledge and experience to recognize, I go, oh, that's interesting, they've done this. It's not like I'm blown away by it, but oh, they've conquered this little challenge, and now it's better. IV Dickson: Yeah, that's exactly right.  IV, we could talk for three hours, but I try to keep these to a certain time window, so I'm going to shut this down. It was great chatting. IV Dickson: Dave, thank you so much for the time, and look forward to seeing you soon out on the road.

 Eric Williamson is the Chief Marketing Officer at CallMiner. As CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side.  Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia - an open DXP platform built around Drupal - where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social Media at MullenLowe, and before that as VP Digital Strategy at The Martin Agency.  During his career, Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.    Questions ·      Could you share in your own, how it is that you got from where you were to where you are today? ·      Now, could you share with our listeners what is CallMiner and what exactly do you do? ·      The CallMiner CX Landscape Report, could you share with our listeners, I would say maybe three to five of the top themes or insights that we were able to garner from that data and that report? ·      What are your views as it relates to how leaders are actually utilising the CX data? Are they supporting and using it to make data driven decisions? Or is it just one of those reports that's generated and is there as a KPI but you're not really doing anything with the information. ·      Now, could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? ·      Could you also share with us maybe one or two books that you've read, it could be a book that you read recently, or even one that you read a very long time ago, but to this day, it still has had a great impact on you. ·      Now, could you also share with our listeners, Eric, what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. ·      Where can listeners find you online? ·      Now, Eric, before we wrap our episodes up, we always like to ask our guests, do you have a quote or saying that during times of adversity or challenge you will tend to revert to this quote if for any reason you got derailed or you got off track, this quote kind of helps to get you back on track.   Highlights Eric's Journey Me: Now, before we jump into the conversation, I always like to give our guests an opportunity to share a little bit about their journey. So, could you share in your own words, how it is that you got from where you were to where you are today?   Eric shared that Yanique did a pretty good job of covering his bio and in her intro, so thank you for that. So, he started his career out as essentially a BDR or an SDR is what they're called, typically, at least in SaaS, which he thinks is one of the best first jobs you can have, especially if you have aspirations of doing something in either sales or marketing. So, you talk to a tonne of CMOs, who that was their first job as well, so that's where it started.  He spent a lot of time working in digital advertising and then ultimately integrated big agency advertising for a lot of big brands and then flipped over to the client side and worked at a tech company called Acquia, which was covered just briefly in that intro. It's an open DXP player, built on top of Drupal, which is an open source project. And essentially, think of it is an open source competitor to something like Adobe Experience Manager. So, spent three or four years at Acquia.  And after that was introduced to the CEO at CallMiner, and had a lot of great discussions and he has been at CallMiner as their Chief Marketing Officer since 2020. And they've had a really nice run so far, they've gone from about 40 million ARR to a little over 80. And they're still seeing some nice growth despite maybe some of like macroeconomic headwinds.   What is CallMiner? Eric shared that CallMiner, they are the leader in conversation intelligence, specifically focused in more on customer service. So, if you think of any large company that has one or more large customer service agents, contact centres. So, they'll utilize their platform to ingest, so record and analyze every single customer interaction, whether that be a phone call to a customer service agent, texts to and from an agent, chats with an agent, survey data, all of that gets analyzed, and it's able to then turn around in real time and provide that customer service agent with guidance on to how to be able to deliver a better customer experience, guidance on how to answer the questions or access resources better. And then ultimately, if you're able to mind through millions of customer interactions, there's extremely valuable insights that can be discovered. And so, through machine learning in their artificial intelligence, their platform delivers that which is the larger value proposition.   The CallMiner CX Lanscape Report and the Insigts Garner From That Data Me: Alright, thank you for sharing that information on CallMiner. In leading up to the interview with you, Eric, I was shared a copy of the report, The CallMiner CX Landscape Report, and I'm sure you're familiar with it right as the Chief. So, could you share with our listeners, I would say maybe three to five of the top themes or insights that we were able to garner from that data and that report?   Eric stated that first and foremost, the CX Landscape Report that Yanique's referencing, it's an annual report that they publish so, it's original research for them. So, they do a survey of 700 plus CX and contact centre leaders across the globe and then what they'll try to do is keep a lot of those questions the same year over year as new trends and topics tend to emerge, they'll introduce a few new questions, but that way they're able to ultimately keep a pulse on what is important, and what sort of trends they're seeing with CX and contact centre leaders across the globe.  In this particular one, so in the one that they published in late 2023, obviously, and this is not going to shock anyone but one of the biggest topics that was not new but he would say the focus on it was extremely heightened, is around artificial intelligence, you'd have to be living under a rock to not notice just the media firestorm around artificial intelligence, in particular generative AI in 2023 and even today.  A lot of the typical data that they'll look at in that report, and the findings have to do with, like he said, trends that contact centre professionals and CX professionals are seeing within their own organizations. But he would highlight a few specific findings around artificial intelligence since that seemed to be the dominant theme. What's interesting is couple of themes would be that nearly this is not going to shock anybody, but nearly all of them are looking to implement some aspect of artificial intelligence in the next 12 to 18 months. The interesting sub stat to that is of those, over half aren't really sure what they're supposed to do basically, they know they need it, whether they were told this or whether they inherently think they need artificial intelligence in some way. So, they're investigating it, but they are a little bit lost in terms of where exactly to apply it. So, that was one of the first overarching thematics is everybody wants it, but they're not sure what to do with it.  The next is, now that we've moved a little bit beyond, maybe like the hype cycle of all of this, where he thinks everybody is rushing to go do something, and you've got a little bit of fear of missing out. Now they've started moving into the stage where companies are actually starting to try and implement some of these things. And what they've moved into now is sort of the reality stage, which is they're starting to realize that there's some risk inherently with this, largely around compliance, around the protection of their brand. Because sometimes these generative AI models can have hallucinations, etc. So, he thinks they're getting into the reality stage of actually trying to implement it and realizing that you have to take a much more responsible approach to how we think about this, and that there is no AI silver bullet out there that's going to solve all of your CX problems.  The last one, and the underlying aspect of this is actually something that they have heard, even before they started digging deeper into AI trends for CX leaders, and that has to do with how CX is positioned among the entire company/organization. So, in many cases, CX is disconnected from the contact centre, which is never good. Or you've got CX that is its own central thing, your meeting, you've got CXO, you've got a team. And then in other cases, CX is sort of sprinkled in multiple departments. And so what this kind of leads to is a bit of a disconnect, in terms of how you can roll out properly something as expansive as artificial intelligence within a piece of software across all these different pieces that are somewhat disconnected within the organization.  The other thing it leads to is let's say you've got a contact centre, and you've got all this amazing data, because of the disconnections here, some of that incredible data coming out of all these customer interactions is never actually making it further than the contact centre because of those disconnects. So, the last theme has to do with how companies typically will measure CX or a voice of the customer programme. He thinks as everybody who might be listening to this podcast know CX when it all comes down to it is largely has grown up and is still inherently based on surveys. So, whether it be an NPS or CSAT survey, but these are solicited surveys, solicited answers from a survey which sometimes can be very polarizing.  The big opportunity and where he think the industry is going is to combine that survey data with unsolicited data. And so this would be the data that comes out of contact centres and customer service centres, actual conversations that have a motion that we can measure versus solicited questions and answers. So, he thinks the combination of those two is where CX in general is going. And what you'll find is companies that are a little bit more mature and have a better org structure are already tapping into some of that data out of their contact centre.   Me: Wow, that's amazing. I think that's a great idea to merge the data that is collected from people who are actually talking to customers on a daily basis. I mean, the reality is, in a contact centre, customers only call for two reasons, right, to make a complaint or to make a request, there is no other reason why they're calling.   Eric agreed, that's correct. So again, you think of like, put it in the consumer perspective, other than the major influencers, when you go put something on a review about a hotel you stayed at or about some restaurant you went to on Yelp, largely it's because it was either an amazing experience that you just can't help yourself, or it was such a bad experience that you just can't help yourself. So, it becomes polarizing, which is why using surveys only is flawed to truly measure CX.   How Leaders Utilize CX Data Me: Now, what do you think leaderships' role is? Being in the industry and also being in marketing with a lot of exposure working with different organizations, what are your views as it relates to how leaders are actually utilizing the CX data? Are they supporting and using it to make data driven decisions? Or is it just one of those reports that's generated and is there as a KPI but you're not really doing anything with the information.   Eric stated that if you look at their CX landscape report or talk to most large companies, for the most part, they're using CSAT score which is survey based, or an NPS score as kind of a one metric, if you got all the way up to the CEO level that they're looking at on a regular basis to measure sort of the barometer of where their customer experience offering is at this point.  He thinks to the question as a whatever a marketing leader in his case, one of the main things that they're responsible for is helping to better align the organization to where the right data is making its way up, helping to make sure that data is organized in a way that a CEO or a Chief Product Officer, which is another beneficiary of a lot of this unstructured data and the insights from it, or even in many cases, the CMO for him isn't able to get the insights, the root cause of understanding what some of these issues might be that they're trying to solve for.  So, he thinks aligning the organzsation so that the data can reach the right people, and then making sure that data is packaged up in the right way to where it is executive friendly in some of the things that a leader should be thinking about and trying to make this better.    Me: And I can imagine also not just spitting out scores in terms of X percent of this type of customer feels this way, but linking it to tangible things, especially for leaders who think in dollars and cents, if we have a decline in this particular area over x period of time, what will this mean for our bottom line? What does it mean for future initiatives and innovation that we may need to implement? So, I would imagine that would be the kind of mindset they'd have to have.   Eric agreed, absolutely, excellent point. And even if as a first step you're continuing to just use NPS and CSAT, you should have an understanding to your point, by looking at all of your forecasting and previous years financials, you should be able to point to an increase in one point is going to result in this much the bottom line. So, he definitely agree with that point.   App, Website or Tool that Eric Absolutely Can't Live Without in His Business When asked about an online resource that he can't live without in his business, Eric shared that sadly, probably the calculator on his phone just because he's constantly needing to tally up the percentages in different stats as he's doing some of his own reporting at an executive level, he must open that thing up several times a day.  From a website standpoint, they utilize the analyst reports quite a bit. So Forrester, who is one of the top tier analysts and the one who issued out the Forrester Wave that they're a leader in, so, he utilize them quite a bit from a research standpoint so that they can get a better understanding of where they predict the industry is going. So, he definitely tap into Forrester and Gartner quite a bit for that.  And then from a marketing standpoint, and Demand Gen. So, they have several vendors that they work with, so 6sense for their ABM intent platform, Outreach for their BDR platform. And he finds that some of the best resources that they can utilize for training for those particular teams. So, he spent some time looking through their most recent thought leadership and training materials to try and identify how he can help his team get better.   Books that Have Had the Biggest Impact on Eric When asked about books that have had a great impact, Eric stated that he would say from a business standpoint, so separate out fiction from a business standpoint, he thinks some of the classics like Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins, probably some of the ones that resonated with him the most and still, you can go back and reference. When he flip over to that sort of pleasure reading fiction, Great Gatsby by F. Scott Fitzgerald has always been his favourite book. It's not a long read probably one of the reasons why, but he thinks he must have read that book 50 times.    What Eric is Really Excited About Now! When asked about something that he's excited about, Eric stated just keeping it focused around CallMiner, his company and his team. He thinks one of the things that he's really excited about is all of them that are in tech SaaS, they really had a rough 2023, whether it be, layoffs in terms of correction on over hiring and 2021. But mostly, a lot of this is coming from just general macro conditions, macroeconomic conditions globally.  He thinks what he's excited about is towards the end of 2023, they started to see a light at the end of the tunnel and sent some positive signals that they're turning the corner a bit, which he thinks anyone who works in tech should be excited about. He'll be interested to see how Q1 and maybe Q2, go for 2024 to see if that continues to more positive signals, and they start to see their prospects and their customer base be a little less cautious with their budgets and a little less conservative and be willing to maybe do some expansion and some testing within the platforms that they offer. So, he's excited about that. And he thinks most tech companies are right now.   Where Can We Find Eric Online Website – www.callminer.com LinkedIn - CallMiner   Quote or Saying that During Times of Adversity Eric Uses When asked about a quote or saying that he tends to revert to, Eric stated that he doesn't know if this would be adversity, but they're constantly he feels like they're in the midst of adversity when they're trying to roll new campaigns out, roll new products out to the market. And something that he and several of his other C level peers, “Perfection is the enemy of progress.” So, he thinks it's very easy to get in your own way, and try to make something so perfect that you know it's going to be success and that's just a fallacy. And it's much better to do all the due diligence, do all the work to make it as good as you can. But get it out there and then learn from it early and make some changes to it than it is to just be unrealistic that you're going to be able to perfect something before you launch it. Me: True. That's a very good quote. Excellent point. Eric stated that he doesn't know who to attribute that quote to, by the way, but somebody wrote it.   Me: Well, Eric, I just want to tell you, thank you so much for taking time out of your very busy schedule and hopping on our podcast, and sharing all of this great content as it relates to what CallMiner does, about the report that your company had published that you publish on an annual basis and the great insights that were able to be derived from it, as well as moving forward what organisations can look towards in terms of where they should be placing their energy in order to be yielding the greatest success as it relates to customer experience. So, just want to extend greatest level of gratitude. Thank you so much.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •     Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins •     Great Gatsby by F. Scott Fitzgerald   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Carlos Sanchez is a Principal Scientist at Adobe where he works on the Adobe Experience Manager. AEM is a content management system, analogous to WordPress, and provides a platform for site creation and content delivery. In addition to his work at Adobe, Carlos has a long history contributing to open source projects, including Apache Maven. The post Bonus Episode: Adobe Cloud Native with Carlos Sanchez appeared first on Software Engineering Daily.

  Carlos Sanchez is a Principal Scientist at Adobe where he works on the Adobe Experience Manager. AEM is a content management system and provides a platform for site creation and content delivery. In addition to his work at Adobe, Carlos has a long history contributing to open source projects, including Apache Maven. He joins The post Bonus Episode: Adobe Cloud Native with Carlos Sanchez appeared first on Software Engineering Daily.

We're back with Episode 92, which is Part 5 of a multi-part series on "How to Start a Business" which is also a great series for business owners and leaders who need to revamp, reinvent, reignite, reimagine their current business model and outputs.Meeting AgendaWe recap Part 1 [Ep 88], Part 2 [Ep 89], Part 3 [Ep 90], and Part 4 [Ep 91]You should have completed at least 50% of the work from your homework assignments.Diving deeper into Business Plan Research [looking at the groundwork we laid in Part 2 Episode 89]Competitive LandscapeMarket GapsDefining Target Market, data points, and approaches for B2B and B2C companiesTaking your visualizations and forming them into concrete ideas to run withQuestions to ask and answer about your competition (which are possibly also companies that you admire.)Industry trends researchBrand offers, price points, and value propositionsMarket penetration, profit optimization, testing pricing limits, competitors' pricing strategies, staying ahead of strategies that can undercut your pricesChallenges with analyzing competitor pricingCustomer Experience: Your competition's efforts and track record versus your ownCustomer Experience Platforms [a sample list] and the Do's and Dont's:Zendesk, Response Tek, IBM TeaLead, Clicktale, Satmetrix, Adobe Experience Manager, Clarabridge, SAS Adaptive Customer Experience, HubspotOther ways to collect data on competitionCustomer EducationReiterating the value of reviewing competition's customer reviewsWooing competition's customersCRMA lot more...and yes, you have homework!Listen, Learn, and Take Notes!SHOW INFORMATION: Company: Foreman & Associates, LLCWebsite: https://ForemanLLC.comIG: https://instagram.com/ForemanLLCPodcast IG: https://instagram.com/DontCallitSmallFB: https://facebook.com/ForemanAndAssociatesTwitter: https://twitter.com/ForemanLLCPodcast Twitter: https://twitter.com/ItAintSmallYouTube: https://youtube.com/user/ForemanAssociates HOST: Natasha L. Foreman, Managing Director, Foreman & Associates, LLCWebsite: https://NatashaForeman.comIG: https://instagram.com/NatashaLForemanFB: https://facebook.com/NatashaLForemanTwitter: https://twitter.com/NatashaLForemanLinkedIn: https://linkedin.com/in/NatashaLForeman Theme Song: “Higher Up” by Shane IversBusiness Shout-Out Segment Song: “Pulsar” by Shane Ivers Copyright 2023. Foreman & Associates, LLC. All Rights Reserved.

Zu Gast ist Christoph Kull, Managing Director Central Europe bei Adobe. Jeder kennt Adobe von Photoshop und Premiere, dabei ist Adobe so viel größer. Welche anderen Geschäftsbereiche gibt es alles und wie positioniert sich Adobe im Markt ? Welche Rolle spielt Generative KI bei Adobe und wie schaut das Unternehmen grundsätzlich auf dieses Thema? Und welche KI Produkte oder Features bietet Adobe an?Die Themen des Podcasts:Intro 0:00Vorstellung Christoph 0:25Welche Geschäftsbereiche gibt es bei Adobe? 2:10Was ist der Adobe Experience Manager? 6:04Wo ist Adobe im Tech Stack angesiedelt? 8:46Wie ist die Positionierung von Adobe? 12:12Adobe und Künstliche Intelligenz 17:09Was ist Generative Fill? 19:56Was ist Adobe Firefly? 21:35KI Features für Videoediting 25:35Wie wird die Authentizität sichergestellt? 27:12Wie ist die Resonanz bei den Kunden? 31:50Sind die KI Feature als Add-on kostenpflichtig? 34:17Wie kann an die Adobe Tools am besten nutzen? 37:33Ausblick: Was erwartet uns in den nächsten Monaten? 39:21Outro 41:031. Abonniert meinen Newsletter für die neuesten AI & Tech Trends2. Podcast abonnieren: Apple, Spotify, Google & Amazon3. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter4. Ihr wollt euch weiterbilden? Meldet euch zur AI Masterclass an.

Relax and let someone else do the heavy lifting. That sounds pretty great to me. 3|SHARE has the best team of people dedicated to making clients wildly successful with digital transformation initiatives. 3|SHARE is an Adobe Solutions partner, Rabiah Coon, Sr. Marketing Manager discusses their specialization in Adobe Experience Cloud development, focusing on products like Adobe Experience Manager, Adobe Target, Adobe Campaign, and Adobe Workfront. They assist clients in website redesigns, integrating external tools, and maximizing the potential of Adobe Experience Cloud. They work with industries such as pharmaceuticals, e-commerce, hospitality, and manufacturing. 3|SHARE's website plays a crucial role in conveying its services and expertise, while Rabiah's marketing efforts involve content planning, blog writing, email campaigns, and data analysis. Rabiah mentions their participation in Adobe Summit conferences which gives them the opportunity to connect with Adobe professionals, gain insights into upcoming technologies, and stay updated on industry trends. While their webinar series, ‘Evolve with 3|SHARE' showcases their expertise and thought leadership. 3|SHARE's mission is to empower clients and optimize their digital platforms.

¿Qué necesito para mejorar la experiencia digital del cliente: un website o un digital experience platform? #dxp #website En este episodio de #capsulasdecustomerengagement comparto mis recomendaciones sobre lo que es un website tradicional vs. el uso de un digital experience platform como parte de un ecosistema de customer engagement. Hablo sobre la diferencia de lo que es un WordPress vs. un Adobe Experience Manager, entre otras soluciones de websites y DXP. Advisory: https://www.cx2advisory.com/ Consultoría e Implementaciones: https://www.solvisconsulting.es/ Podcasts: https://podcast.cx2advisory.com/ Blog: https://www.cx2advisory.com/blog Twitter: https://twitter.com/jesus_hoyos LinkedIn: https://www.linkedin.com/in/jesushoyos/ #solvis #podcastdecrm #conversacionesdecrm #capsulasdecustomerengagement Nota: Dependiendo de las condiciones (lugar, hora, conexión de la Internet, dispositivos), la grabación del video puede tener algunas fallas de técnicas. Mil disculpas por adelantado.

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Wondering what goes into the process of designing an ecommerce store? In this episode, we discuss all the steps you can expect, working with an ecommerce agency. Here's how we build for high conversions!   ==============================================================   BOOKMARKS: 00:00 - Designing a High Converting eCommerce Store 00:50 - Onboarding Call 01:11 - Client Questionnaire 01:38 - Choosing the Right Platform 02:37 - Product Types, Product Configuration 03:05 - Brand Style Guides and Alternative Solutions 04:32 - Competitor Analysis: Direct & In-Direct Competitors 05:08 - Customer Demographics 05:26 - Product Catalogs, Product Pages, Category Pages 05:47 - Designing for eCommerce: Functional Design 06:21 - Low-Fidelity Wireframes and User Experience (UX) 09:27 - Design Process 12:13 - Product Configurations, Extensions, and Customization 13:05 - Designing for Mobile & Desktop 13:40 - Client Feedback and Revisions 14:48 - Going into the Development Stage 15:52 - Responsive Design: Design Breakpoints 16:35 - Quality Assurance (QA) and Testing 17:40 - Delivering to the Client, Going Live 18:20 - Site Optimization   ============================================================== Other eCommerce Resources:   What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager?     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   All you need to know about the latest features in Adobe Commerce 2.4! For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com   ==============================================================   BOOKMARKS: 00:00 - Adobe Commerce 2.4 00:56 - Seller Assisted Shopping 01:59 - Live Search powered by Adobe Sensei 02:57 - Walmart Marketplace & Amazon Sales Channel 03:59 - Buy Online Pickup In-Store (BOPIS) 04:35 - Store Fulfillment & Multi-Source Inventory Management 04:55 - Enhanced Media Gallery & Asset Management 05:23 - Adobe Stock Integration 05:45 - Platform, Performance, & Security Enhancements 06:03 - Upgrade Compatibility Tool 06:36 - Site-Wide Analysis Tool 07:05 - B2B Order Approval Workflows   ============================================================== Other eCommerce Resources:   Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table. Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!   ==============================================================   BOOKMARKS: 00:00 - Email Marketing Tips 01:28 - Best Strategies to Start with Email Marketing 03:03 - Your Email List: Welcome List and Opt-ins 04:18 - Abandoned Cart Email Flows 04:43 - Abandoned Cart Emails Frequency: How Many You Should Send 05:43 - Email Marketing - Key Metrics 05:50 - 1. Open Rate Metric & AB Testing 07:02 - 2. Clickthrough Rate 07:23 - Email Frequency & Brand Awareness 08:41 - Email Marketing Driven by Personal Data 10:04 - Email Design Tips 11:08 - Email Marketing: in-house vs. Agency 13:20 - Email Marketing During Holidays 15:38 - Drip Campaigns & Segmentation 16:21 - Using Templates for Email Marketing 17:49 - Browse Abandonment   ============================================================== Other eCommerce Resources:   Proven Metrics for Your eCommerce Success - Using AOV & CRO When To Use An Agency Or Freelancer For Your eCommerce Store Email Marketing Tips for Your eCommerce Business eCommerce SEO Optimization Tutorial How to Do Cannabis Marketing How to Do Digital Marketing for Agriculture What is Adobe Experience Manager? What is Adobe Analytics? What is Marketo? Three Types of Subscription Business Models     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades.   ==============================================================   BOOKMARKS: 00:00 - Adobe Commerce (Magento) Upgrade 00:50 - How Often You Need to Upgrade 01:46 - Going from Magento 1 to Magento 2 03:19 - How to Estimate Your Upgrade Costs 05:08 - Process of Upgrading at IWD Agency 08:14 - Adobe Commerce Security Patches   ============================================================== Other eCommerce Resources:   Proven Metrics for Your eCommerce Success Using AOV & CRO The Insane Growth of Figma The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento)     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

How do you build a sustainable content strategy practice? Our guest today is Natalie Marie Dunbar, author of From Solo to Scaled. You'll learn what a content strategy practice is, how different teams work together to implement it, the five components of the content strategy practice blueprint, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFrom Solo to Scaled – Natalie's bookWomen Talk Design – a speaker bureau for women in designEpisode 237 with Yuval KeshtcherRedundant, obsolete, or trivial (ROT)Episode 118 with Gerry McGovernDigital asset management (DAM) systemDrupal, Oracle WCS, Adobe Experience Manager – popular content management systemsUse the code UIBREAKFASTSTS to get 20% off Natalie's book when you purchase it on the Rosenfeld websiteVisit Natalie's websiteFollow Natalie on Twitter and LinkedInThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that's the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That's why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   When it comes to email marketing, you're probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions. Avoid the confusion, and start your email marketing campaign with these tips in mind!   ==============================================================   BOOKMARKS: 00:00 - Email Marketing Tips 00:23 - Take a Look at the Numbers - IWD Client Success 01:21 - The Five Most Important Metrics to Monitor 02:52 - Create Different Emails for Each Segment 03:47 - Monitor the Success of Your Campaigns 04:26 - Stay Flexible with Your Emails   ============================================================== Other eCommerce Resources:   How to Do Cannabis Marketing in 2021? What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) What is Marketo? Three Types of Subscription Business Models Trending Products in eCommerce The Best PayPal POS System for Your Store TikTok Marketing for Your Business Could You 10X Your Margins by Accepting Bitcoin?     ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   We're happy to share our recommended eCommerce SEO techniques! By sticking to these principles, we were able to grow our client's organic traffic by over 4000% last year, and increase their revenue by 500%. Be sure to try them out!   ==============================================================   BOOKMARKS:   00:00 - 5 eCommerce SEO Tips 00:44 - On-Page & Off-Page Optimization 01:54 - 1. Know Your Keywords 03:06 - 2. Optimize Your Site for the Keywords You Want to Rank for 04:05 - 3. Write Blog Posts 05:34 - 4. Create Partnerships 06:12 - 5. Help a Reporter Out (HARO)   ============================================================== Other eCommerce Resources:   10 Best Adobe Commerce B2B Features Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) What is Marketo? The Best PayPal POS System for Your Store How to Do Digital Marketing for Agriculture Pre-Covid eCommerce Trends that Are Here to Stay How to Optimize Your WooCommerce Checkout Process ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   In this episode, we dive into the differences between the open source and commerce versions of Adobe Commerce (Magento). Stay tuned and find out which version offers the features that fit your needs! Optimize your checkout with Dominate: https://www.dominate.co/   ==============================================================   BOOKMARKS:   00:00 - Open Source vs Commerce 00:47 - Main Features in Both Versions 04:35 - Added Features in Adobe Commerce 06:37 - Shared Product/Catalog Functionality in Both Versions 08:07 - Product/Catalog Functionality Only in Commerce 08:42 - B2B Functionality in Both Versions 09:15 - B2B Functionality Only in Commerce 09:39 - Marketing Functionality in Both Versions 10:23 - Marketing Functionality Only in Commerce 10:55 - Adobe Commerce Hosted Cloud 11:14 - Technical Support   ============================================================== Other eCommerce Resources:   10 Best Adobe Commerce B2B Features Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) What is Marketo? The Best PayPal POS System for Your Store How to Do Digital Marketing for Agriculture Pre-Covid eCommerce Trends that Are Here to Stay ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   In this episode, we'll go over why Adobe Commerce (formerly known as Magento) is one of the top platforms for B2B commerce, and why you should consider it for your business. Stick around and check out our very own B2B solution, and see what it can do to improve your experience. IWD B2B Suite: https://www.iwdagency.com/products/b2b-ecommerce-suite-m1-m2   ==============================================================   BOOKMARKS:   00:00 - Top Adobe Commerce B2B Features 01:21 - 01. Open Source 01:56 - 02. Multistore Functionality 03:01 - 03. Complex Products 03:31 - 04. B2B Company Registration 03:41 - 05. Roles & Permissions 04:21 - 06. Requisition Lists 04:44 - 07. Request a Quote 05:22 - 08. CSV Files for Orders 05:53 - 09. Different Payment Options 06:10 - 10. Built-in Sales Representative Commissions 06:55 - IWD Agency's B2B Suite 07:34 - IWD B2B Suite Demo - Top Features   ============================================================== Other eCommerce Resources:   What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) Adobe Commerce Cloud (Powered by Magento) Destroys Shopify What is Marketo? Three Types of Subscription Business Models Trending Products in eCommerce The Best PayPal POS System for Your Store ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

IWD Agency - Visit Our Website Contact Us:  hi@iwdagency.com Blog Post Marketing Services   Adobe Commerce (formerly known as Magento) is one of the top platforms for B2B commerce, and large companies looking to build a solid ecommerce presence. In this episode, we'll go over Adobe Commerce's cost of ownership and overall pricing. Optimize your checkout with Dominate: https://www.dominate.co/   ==============================================================   BOOKMARKS:   01:00 - Adobe Commerce Pricing 01:03 - 01. Platform Cost 02:41 - IWD Agency - Rebate Discount 02:52 - 02. Implementation 04:33 - IWD Agency - Express Solution Package 05:30 - 03. Cost of Hosting 06:18 - 04. Adobe Commerce Extensions 07:23 - 05. Maintenance & Upgrades 07:51 - 06. Choosing Your Team   ============================================================== Other eCommerce Resources:   10 Best Adobe Commerce B2B Features Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) What is Marketo? The Best PayPal POS System for Your Store How to Do Digital Marketing for Agriculture Pre-Covid eCommerce Trends that Are Here to Stay How to Optimize Your WooCommerce Checkout Process ============================================================== Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs. ===========================================================

We interview Paul Lima with Lima Consulting. We had planned on diving into Adobe Experience Manager but our conversation went to business and the four types. Listen to learn what they are and get some great wisdom and insight from Paul. We cover the four main areas of business, Selling Products in your store or on a marketplace. Selling services or even selling lead generation. Selling experiences like Disney does or selling your audience. Paul further identifies 64 sub-categories within the four business models. Author, speaker, and visionary, Paul has spent more than 25 years leading companies and helping the world's premier brands transform their digital futures. Prior to starting LCG in 2004, Paul served as one of the America's first cyber-warriors in the US Army. After retiring from the Army, Paul became a product development leader at SEI, the leading global trust accounting platform. There, he led six FinTech solutions and oversaw their evolution, including an effort to web-enable Trust3000 Anywhere, the firm's flagship product, responsible for processing $1.5 Trillion a day. Paul is the author of the digital Transformation Maturity Model. He is an Adobe Certified Expert and certified with several Google products. Paul holds a has a Bachelor's of Science from the Military Academy of the United States at West Point, and a Master's Degree in technology management, jointly awarded by the University of Pennsylvania Engineering School (SEAS) and the Wharton School. Paul speaks Portuguese, Spanish and English.

Links and vulnerability summaries for this episode are available at: https://dayzerosec.com/podcast/a-flickr-csrf-gitlab-omigod-azure-again.html Some high impact vulnerabilities this week, CSRF in account deletion, remote code execution as root, and an apache "0day" that discloses PHP source. [00:00:23] [Flickr] CSRF in Account Deletion feature [00:03:38] OMIGOD: Critical Vulnerabilities in OMI Affecting Countless Azure Customers [00:23:38] How I found my first Adobe Experience Manager related bug. [00:27:41] [GitLab] Stored XSS in main page of a project [00:31:01] [Mattermost] Privilege Escalation leading to post in channel without having privilege [00:34:15] Hacking CloudKit - How I accidentally deleted your Apple Shortcuts [00:48:52] Apache 0day bug, which still nobody knows of, and which was fixed accidentally The DAY[0] Podcast episodes are streamed live on Twitch (@dayzerosec) twice a week: Mondays at 3:00pm Eastern (Boston) we focus on web and more bug bounty style vulnerabilities Tuesdays at 7:00pm Eastern (Boston) we focus on lower-level vulnerabilities and exploits. The Video archive can be found on our Youtube channel: https://www.youtube.com/c/dayzerosec You can also join our discord: https://discord.gg/daTxTK9 Or follow us on Twitter (@dayzerosec) to know when new releases are coming.

Looking for unique features among CMS' that could possibly become your company's game-changer? Then listen up to today's episode! As part of the Adobe Experience Cloud, Adobe Experience Manager- or AEM – helps companies create, manage, and refine the customer experiences they offer across every digital channel – including mobile apps and social communities. #Adobe #AdobeExperienceManager #eCommerceTrends #IWDagency     ==============================================================   Other eCommerce Resources: WooCommerce Checkout Page Customization - How to Increase Conversions for Free Top 16 Adobe Commerce (Magento) Extensions The 3 Main Subscription Business Models for Online Stores Post-Covid Shopping Trends: What to Sell on Your eCommerce Store 5 of the Best WooCommerce Plugins The 6 BigCommerce Apps You MUST Have How to Make Money on TikTok in 2021 Top 6 Marketing Tricks Using TikTok for Your Business What is Marketo? A Brief Overview in 2 Minutes Why Use WooCommerce? What's All The Hype With Adobe Analytics? Adobe Analytics Explained Google vs Amazon Magento Open Source vs Magento Commerce The Real Price of Magento Magento vs WooCommerce Magento vs BigCommerce Shopify vs Magento What is Magento? 7 Deadly Magento Sins How Magento Destroys Shopify Avoid Bad Magento Developers eCommerce for Dummies   ==============================================================   Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs.

We all know Adobe has created some of the most powerful computer software out there.. So have you heard of Adobe Experience Manager? What is it? And why does it kick ass?   In this episode, listen up for an overview of AEM and it's four main capabilities.    #TopAdobeCommerceExtensions #AdobeCommerceCloud #eCommerceTrends #IWDagency     ==============================================================   Other eCommerce Resources: WooCommerce Checkout Page Customization - How to Increase Conversions for Free Top 16 Adobe Commerce (Magento) Extensions The 3 Main Subscription Business Models for Online Stores Post-Covid Shopping Trends: What to Sell on Your eCommerce Store 5 of the Best WooCommerce Plugins The 6 BigCommerce Apps You MUST Have How to Make Money on TikTok in 2021 Top 6 Marketing Tricks Using TikTok for Your Business What is Marketo? A Brief Overview in 2 Minutes Why Use WooCommerce? What's All The Hype With Adobe Analytics? Adobe Analytics Explained Google vs Amazon Magento Open Source vs Magento Commerce The Real Price of Magento Magento vs WooCommerce Magento vs BigCommerce Shopify vs Magento What is Magento? 7 Deadly Magento Sins How Magento Destroys Shopify Avoid Bad Magento Developers eCommerce for Dummies   ==============================================================   Subscribe to our YouTube channel   IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.   ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter  While you're at it, check out our blogs.

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce, ecosystems, and communities they work and live in. This week we interview Stefan Willkommer with TechDivision in Germany. We discuss Adobe Commerce, Magento Opensource, and the health of the Magento community. We dive into Adobe Commerce and Adobe Experience Manager and look at how it is working for merchants, even in the mid-market. We learn about the fantastic new office space that TechDivision has built and has yet to have people come back to. Stefan gives us some great books to read as well as some great advice that any business owner should ask. This episode was recorded on June 14th, 2021

5月12日の情報セキュリティーニュース　＃49 1.配送伝票に他人の氏名、作業工程でデータにずれ - B.LEAGUE 2.ジオコードの企業サイトが改ざん被害 - 顧客情報流出は否定 3.「OCカード」の利用者狙うフィッシング攻撃が発生 4.MS、5月の月例パッチで脆弱性55件を修正 - 3件が公開済み 5.「Adobe Acrobat/Reader」に14件の脆弱性、アップデートが公開 - すでにゼロデイ攻撃も 6.eコマースプラットフォーム「Magento」にセキュリティアップデート 7.「Citrix Workspace App」に権限昇格の脆弱性 - アップデートを公開 8.Adobe、13製品向けにセキュリティアップデートを公開 9.「Adobe Experience Manager」に深刻な脆弱性 10.「EC-CUBE」の無償診断サービスが緊急脆弱性に対応 - 痕跡調査も 雑談 ＃サイバーセキュリティ ＃情報セキュリティ

Some very big technology companies have come into the digital signage business through the years, and with the exception of the display guys, most have either exited or their efforts kinda petered out. Every so often I stumble across something that suggests Cisco is still in signage, but I don't see it. It would be reasonable to have read news that Adobe had debuted a digital signage CMS, and thought, "Well, I've seen this movie already …" But it hasn't played out that way, and Adobe has for the last 4-5 years been steadily building out Screens - a content management system that grows out of its mature, widely used Adobe Experience Manager platform. The initial target has been creatives and content managers at companies and agencies that already widely use Adobe products. If they were already developing and pushing content to web and mobile screens, why not also enable in-venue screens? Now Adobe is kinda sorta coming out of stealth mode and thinking about a broader opportunity, providing an omni-channel CMS for mid-sized to large companies, and their creatives. I spoke with digital signage industry veteran Jim Stoklosa, who is in charge of AEM Screens. Subscribe to this podcast: iTunes * Google Play * RSS

Jako technoskrybi, którzy kodują, spędziliśmy trochę czasu z DITA Open Toolkit. Rozmawiamy o tym do czego służy DITA OT i jakie ma możliwości. Mówimy o wadach i zaletach. Podpowiadamy też jak zacząć pracę z tym narzędziem. Pracujesz z ditą lub chcesz dowiedzieć się o niej więcej? To jest odcinek dla Ciebie. Informacje dodatkowe: Standard DITA (Darwin Information Typing Architecture): https://en.wikipedia.org/wiki/Darwin_Information_Typing_Architecture Konsorcjum OASIS: https://www.oasis-open.org/ DITA Open Toolkit: https://www.dita-ot.org/ Lightweight DITA: http://docs.oasis-open.org/dita/LwDITA/v1.0/cn01/LwDITA-v1.0-cn01.pdf Extensible Stylesheet Language Transformations (XSLT): https://pl.wikipedia.org/wiki/XSL_Transformations XSL Formatting Objects (FO): https://pl.wikipedia.org/wiki/XSL_Formatting_Objects Syncro Soft: http://www.sync.ro/ Oxygen XML: https://www.oxygenxml.com/ Oxygen Webhelp: https://www.oxygenxml.com/xml_editor/webhelp.html easyDITA: https://easydita.com/ Schematron: http://schematron.com/ Apache Ant: https://ant.apache.org/ Wtyczka Gradle dla DITA OT: https://eerohele.github.io/dita-ot-gradle/ Adobe Experience Manager: https://www.adobe.com/pl/marketing/experience-manager.html Markdown: https://daringfireball.net/projects/markdown/syntax reStructuredText: http://docutils.sourceforge.net/rst.html AsciiDoc: http://asciidoc.org/ Sphinx: http://www.sphinx-doc.org/en/master/ StaticGen: https://www.staticgen.com/

Goodbye Feature-Listen? Moderne Enterprise-CMS-Lösungen (ECMS) wie FirstSpirit ECMS, Adobe Experience Manager, Sitecore Experience Manager und Magnolia CMS bieten oft einen in weiten Teilen vergleichbaren Funktionsumfang und können zudem bei Bedarf auch funktional erweitert werden. „Es kommt auf deutlich mehr an als reine Feature-Checklisten“, erklärt Milad Said, CMS-Consultant bei der Berliner Digitalagentur Neofonie. Im folgenden beschreibt er, welche “weichen” Faktoren und vor allem welche strategischen Fragen bei der Auswahl eines ECMS beachtet werden müssen.

This week we had an Apple event launching the company into the services biz and Adobe Summit, the company known for its super-expensive enterprise software. One still doesn’t quite totally make sense as a biz model, the other makes so much sense it’s terrifying. Mike and Jason just want to know what happens at the end of all this land-grabbing.

Ansira recently announced that the company has earned three product Specializations as part of the Adobe Solution Partner Program, highlighting our work with Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Manager and Adobe Campaign. Adobe awards Specialization badges to Solution Partners who have certified technical proficiency and validated customer success in specialized solution areas. This development follows Ansira's recent promotion, in December 2018, to Business-level partner in the Adobe Solution Partner Program, and distinguishes the company's knowledge and expertise in a competitive market. Ansira is a marketing technology and services firm that helps brands orchestrate, personalize and contextualize customer engagements to drive business results. Ansira's experienced marketing practitioners design, implement and manage a unique combination of industry-recognized solutions in customer-relationship management (CRM) and loyalty, through-channel marketing automation (TCMA), and national and local media designed specifically for the brand-to-local ecosystem. With more than 850 employees globally, Ansira supports more than 150 brands in varied verticals, including automotive, business services, consumer packaged goods (CPG), hospitality, restaurants, retail, and technology. In 2019, Ansira commemorates its 100-year anniversary as an innovative and evolutionary marketing and services firm. Ansira Chief CRM and MarTech Officer Kelly Jo Sands and SVP of Marketing Technology Sukumar Muthya join me at the Adobe Summit to discuss creative data-driven marketing strategies and their use cases for Ansira’s clients. We also discuss the strategic solutions they offer clients, like Chili’s, Subaru and Panera, plus the utilization of big-data, AI and bots in marketing. 

Der Markt der Content Management Systeme (CMS) ist hart umkämpft. Fast jedes Unternehmen ist auf diese Softwarelösungen zur Kreation und Verwaltung von Content angewiesen, daher versuchen zahlreiche Anbieter, Stakeholder von ihren Systemen zu überzeugen. Die Lösungen müssen dabei den stetig komplexer werdenden Anforderungen und Prozessen gerecht werden.

Welche Tools und Features Adobe im neuen Adobe Experience Manager 6.4 ausgebaut und neu entwickelt hat, zeigt Katharina-Sophie Haufe im Neo Tech Blog.

The Allianz Group is one of the leading integrated financial services providers worldwide, serving approximately 85 million customers in more than 70 countries. On the insurance side, Allianz is the market leader in the German market and has a strong international presence. The organization operates across a broad range of sectors including commercial, engineering, retail and legal. Allianz has teamed up with Adobe to overcome a huge challenge. They want to migrate their complex online world to the Adobe Experience Manager and add the Adobe Marketing Cloud solutions. But this includes more than 15 customer portals with more than 50 application lines and over 20 applications; 10,000 websites for agents, brokers and brokers and 5,000 websites for employees and employers. Included here is a variety of content pages for more than one million users per month, which can be calculated over 500,000 insurance offers and then - hopefully - our customers. BUT they want to do all that in the next 15 months! So they are looking for a little help. Therefore they are looking for talented individuals who can accompany them on this journey who are armed with enthusiasm, creativity, and verve. We have solved many problems on this podcast over 500 episodes and even enabled guests to meet their dream dinner date, today I want to try and gift a fantastic employment opportunity to you all listening. Whether you are a developer, architect, designer, product owner or business analysts with much or little Adobe Marketing Cloud know-how - Georgios wants you to be part of their big MAKEathon in June, so stay tuned for more info about that at the end of the episode.

Joined by Lokesh Ohri and Kenneth Marzin from Deloitte Digital this week in a piece that was taped at Adobe Summit. They discuss how the United States Tennis Association (USTA) is leveraging Adobe Experience Manager and Adobe Analytics to promote, develop, and grow the game of tennis in the United States. Experience Manager consolidates 18 … Continue reading Lokesh Ohri and Kenneth Marzin, Deloitte Digital →

At Adobe Summit 2017, I tried to get an interview with Cedric Huesler to talk about some AEM things. He was far too busy. Several months later he made time to record a podcast with us. Here is part 3 of our Ask Me Anything interview with Cedric Huesler, Director Product Management for Digital Experience …

At Adobe Summit 2017, I tried to get an interview with Cedric Huesler to talk about some AEM related things. He was far too busy. Several months later he made time to record a podcast with us. Here is Part 2 of our Ask Me Anything interview with Cedric Huesler, Director Product Management for Digital …

At Adobe Summit 2017, I attended the “Adobe Experience Manager Sites: Top 10 Innovations” session which was co-hosted by Cedric Huesler, Director Product Management for Digital Experience Management at Adobe. I always attend this particular session because here we get sort of our first look at what the latest version of AEM is going to …

Joey and I were presenting at an Adobe Experience Manager Meetup group in Chicago when we first had the chance to meet Brett Birschbach, Solutions Architect at HS2 Solutions. During that meetup, we talked about how much we liked ACS AEM Commons—Brett furthered our interest in the topic by explaining that they just had something …

One of our last interviews at Adobe Summit 2017 was with our friend Justin Edelson (current Team Lead, Engineering Response Team at Adobe). He took some time to discuss a couple of topics with Joey and I. This is part 2 of that conversation (part 1 here). This week’s podcast will focus on ACS AEM …

One of our last interviews at Adobe Summit 2017 was with our friend Justin Edelson (current Team Lead, Engineering Response Team at Adobe). He took some time to discuss a couple of topics with Joey and I. This is part 1 of that conversation. This week’s podcast will focus on Core Components. This is Adobe’s …

We have spoken about Jason Meyer before, President and CEO of Zap Technology Solutions (http://www.zapts.com/). He is the one who organized and manages the AEM Tech Slack channel, that we mentioned you should join a while ago. As a reminder to sign up; simply send an email to aemtech@zapts.com with your name, email address, and …

If you have ever had to develop with Adobe Experience Manager Forms, then you know that things are not exactly what you would expect to see compared to AEM Sites. I know that some of our developers wanted to pull their hair out while working with it. Part of the reason for the frustration is …

Continuing our slew of interviews with notable engineers-from Adobe Summit 2017 in Las Vegas, I interviewed David Gonzalez (Technical Marketing Engineer at Adobe and co-project lead of ACS AEM Commons/Tools/Samples), at the end of his lab on Demystifying Search in AEM 6.3 (a topic for a later podcast). We discussed a variety of topics, stretching …

One of the new things this year at Adobe Summit 2017, was a session entitled “AEM Rockstar, The Top Tips are Here”. While they have done Rockstar sessions before, it has never been done with Adobe Experience Manager. The premise was that developers submit their “digital experience tips, tricks, and project strategies” and then a …

Unternehmen stehen oft vor der Frage, welches der zahlreichen Content Management Systeme sie wählen sollten. Erfahren Sie mir zu AEM und Magnolia CMS.

Personalization was a theme that dominated Las Vegas last week across three events. ShopTalk impressed crowds at the Aria, while IBM showcased their InterConnect event at the MGM Grand. Meanwhile, Adobe dominated the proceedings with slick keynotes, glitz, and glamor with an appearance from Hollywood actor Ryan Gosling. Anyone closely following how digital experiences and the digital transformation is changing our world would have been excited by Adobe's vision of our immediate future. Empowering every person and every organization to provide end-to-end digital shopping experiences using the personalization capabilities of Adobe Experience Manager is unquestionably impressive. Adobe’s analytics and targeting engine are also designed to adapt personalized experiences in real time based on customer behaviors, preferences, and past purchases. However, Evergage CEO Karl Wirth believes that there’s just not much steak behind the sizzle. Wirth feels there is a mismatch between hype and reality that has set the market’s expectations for what is possible with personalization. Although he is in agreement that personalized web experiences increase brand engagement and conversion, the CEO argues that personalization is only effective if applied in real-time. While IBM, Oracle, and Adobe all offer similar capabilities, Evergage, pride themselves on delivering true real-time personalization rather than “next time” personalization which is something they believe their competitors cannot currently compete with. In comparison with the Wizard of Oz, Wirth also wrote a blog post urging marketers to look behind the curtain. However, the argument on who could offer the best service took a dark comic twist last week as the team from Evergage attempted to troll Adobe at their own event. Gatecrashing the Summit to make the 12,000 attendees aware of an alternative product was an incredibly bold or aggressive move depending on your school of thought. In reality, it felt much more like a light-hearted and humorous look at the Adobe approach to personalization compared to the Evergage platform. The #AdobeAlternative hashtag may not have gone viral, but startup succeeded in their mission of delivering a message that there is an alternative solution out there that is marketer-friendly, easy to implement and offers true real-time personalization. Crashing your competitor's event is becoming somewhat of a trend, and this latest battle was slightly reminiscent of when Utah unicorn Domo hijacked the spotlight at the Tableau Conference by arriving with Flo Rida and Snoop Dogg last year. When it comes to a marketing technology fight, Evergage was always going to be the underdog against a behemoth like Adobe. But, broadcasting a message that there is more than one way to empower marketers to turn the dream of 1:1 customer engagement into reality can only be a good thing in the name of competition. Ultimately, competition creates innovation that in turn creates more efficient platforms to ensure that both consumers and business win. Evergage's CEO Karl Wirth recently appeared on my podcast. He talked about how his cloud-based platform delivers real-time personalization to more than 2 billion web visitors, the reasons behind their recent campaign and what caused him to reflect on the Wizard of Oz.  

MSFT Patch Tuesday Summary https://isc.sans.edu/forums/diary/Microsoft+Patch+Tuesday+August+2016/21357/ Adobe Patch for Adobe Experience Manager https://helpx.adobe.com/security/products/experience-manager/apsb16-27.html Avast Anti Virus Conflict With Windows 10 Anniversary Update https://forum.avast.com/index.php?topic=189403.0

MSFT Patch Tuesday Summary https://isc.sans.edu/forums/diary/Microsoft+Patch+Tuesday+August+2016/21357/ Adobe Patch for Adobe Experience Manager https://helpx.adobe.com/security/products/experience-manager/apsb16-27.html Avast Anti Virus Conflict With Windows 10 Anniversary Update https://forum.avast.com/index.php?topic=189403.0

In this podcast, Cathi Bond talks about the Adobe Experience Manager, which uses aggregated data to give retailers the inside track on what a customer might be interested in. Read more at PSFK. Nora Young talks about Imzy, a new online community (currently in private beta) that has strategies to try to make sure it is a "nice" place (via Ars Technica). Is bad behaviour something that can be solved by strategies and design, or are some people always going to be bad actors?

Adobe Experience Manager  and the challenges of mobile: Improving the Customer Experience as Peggy Anne Salz and Shahab Zargari speak with Bridget Roman, senior marketing manager at Adobe.We also learn the broad benefits of being mobile-first and what your customers are doing and achieving out there in the real world.