Podcasts about heineken usa

After trying his luck at the stock market, Ronald den Elzen, pursued a career in technology leadership instead. Today, as the chief technology and digital officer of The Heineken Company, he encourages his team to think about the legacy beverage company as a 160-year-old startup with global scale, operating with multiple brands in more than 80 markets. When members of his team can work with agility and less fear of making mistakes, he finds they are more successful at rolling out new technology initiatives. Heineken uses AI extensively in areas including revenue management, promotional optimization, and logistics, but Ronald believes much value still comes from traditional AI — such as predictive analytics and machine learning models — rather than chasing the latest trends like generative AI (GenAI). Heineken is focused on using these foundational tools to drive tangible. Read the episode transcript here. Guest bio: Ronald den Elzen, chief digital and technology officer at The Heineken Company, has been with the international brewer since 1996. He previously held roles in data and transformation and served as the CEO of Heineken USA. Den Elzen lives in the Netherlands. Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Alanna Hooper. Stay in touch with us by joining our LinkedIn group, AI for Leaders at mitsmr.com/AIforLeaders or by following Me, Myself, and AI on LinkedIn. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials.

Meet Alicia Chin, Director of Sustainability and Social Impact at VF Corporation, who discusses activewear brand and retailer icebreaker's open admission of falling short in their 100% plastic-free ambition. We delve into the challenges, the progress made, and how their transparency sets a precedent for retail industry-wide sustainability efforts. Hear about icebreaker's innovative approaches and their pledge to ongoing improvement in this episode that is perfect for the times.  About AliciaAlicia Chin is Director of Sustainability and Social Impact for emerging brands at VF Corporation—Altra, icebreaker and Smartwool. Alicia has spent more than 15 years working with Fortune 500 companies to develop their sustainability strategies. At Smartwool, Alicia led development of the brand's 10-year roadmap aimed at protecting the outdoors and making outdoor recreation more accessible. Before joining Smartwool, she managed sustainability and social responsibility at Heineken USA and the NHL. LINKS:Icebreaker Instagram: @icebreakernzIcebreaker Transparency Report: https://www.icebreaker.com/en-ca/our-story/transparency-2024.html?selectLocale=trueIcebreaker ‘Keep It Real' Campaign: https://www.icebreaker.com/en-ca/our-story/choose-real.htmlIcebreaker Website: https://www.icebreaker.com/en-ca/homeAlicia Chin LinkedIn: https://www.linkedin.com/in/aliciac123/ About MichaelMichael is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail, Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Jonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategy

In episode 117 of the Outdoor Minimalist podcast, we set out to answer the question: what does circularity look like when designing products? To provide real-life examples and experiences of how they've implemented more sustainable operations and moved towards a more circular product design, I had the pleasure of hosting Alicia Chin and Sue Jesch from Smartwool.  Alicia Chin is the Director of Sustainability and Social Impact for emerging brands at VF Corporation—Altra, icebreaker, and Smartwool. At Smartwool, Alicia led the development of the brand's 10-year roadmap aimed at protecting the outdoors and making outdoor recreation more accessible and inclusive. Before joining Smartwool, Alicia managed sustainability and social responsibility at Heineken USA and the NHL. Sue Jesch is Global Director of Design at Smartwool and has been with the brand for nearly 15 years. Sue oversees Smartwool's product design team that brings the brand's creative expression to life through award-winning, industry-leading products designed to inspire transformative moments in the outdoors.  INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ GOFUNDME: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fund the Forever Chemicals 10-Part Podcast --------------- EPISODE SPONSOR Diorite Gear: ⁠⁠⁠⁠⁠⁠⁠https://dioritegear.com/⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@dioritegear⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100089931191484⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/dioritegear/⁠⁠⁠⁠⁠⁠⁠ Get 15% Off Your Next Order with the Code MINIMALIST --------------- Smartwool Website: https://www.smartwool.com/ Second Cut: https://www.smartwool.com/second-cut.html Recycle Your Socks: https://www.smartwool.com/second-cut/recycle.html Instagram: https://www.instagram.com/smartwool/ Facebook: https://www.facebook.com/Smartwool/ YouTube: https://www.youtube.com/user/smartwool --------------- Related Episodes ⁠12. What's the Deal with Natural Fibers in the Outdoor Industry? with John Gage⁠ 48. Can a Company Be 100% Circular? with Niclas Bornling 71. Linear vs Circular Economy ⁠72. What's the Deal with Deadstock? with Nicole Wilson⁠ ⁠101. How Sustainable (and Ethical) is Wool? with Mike Sombery 111. Phasing out PFAS in Outdoor Equipment with Fjallraven --------------- Original music by Alex Carney and Ethan Wiese --- Support this podcast: https://podcasters.spotify.com/pod/show/outdoor-minimalist/support

Full transcript Jonnie Cahill has served as CMO of Heineken USA since 2018, overseeing the marketing for some of the world's biggest beer brands, including Heineken, Dos Equis and Tecate. He also worked on their alcohol-free beer, Heineken Zero, including a Super Bowl TV spot starring Paul Rudd as Ant-Man from the Marvel Cinematic Universe. On this episode of Building Better CMOs, Cahill tells MMA Global CEO Greg Stuart why live experiences are an underrated form of marketing; makes the case for marketers to be both "disciplined and driven," all the time; and issues what should be the First Commandment of marketing: Buy the idea, not the execution. Follow or subscribe to Building Better CMOs Leave a 5-star rating on Apple Podcasts Links: Jonnie's LinkedIn Greg's LinkedIn Greg's Twitter Heineken's Super Bowl ad The "riveting viking saga" ad for Heineken Silver This episode was produced and edited by Eric Johnson from LightningPod.fm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 2! Back after a little Wintersleep I will continue our conversations with leaders, thinkers and doers, exploring what it means to bring more soul into daily life. In working life,  in family life, in relationships, in our whole being. This episode I am talking to Josephine Bertrams  she is the Chief Corporate Affairs Officer of HEINEKEN® USA. Since 2019 she is the head of the Corporate Affairs department of HEINEKEN in the US. Being responsible for topics like employee engagement, Corporate Communications and events, Media Relations and Government Affairs, she also drives the Sustainability and the DEI agenda for the US. In this episode we talk about Curiosity as one of the main drivers of Soulful leadership and how asking a simple question like " How are you" can be a real gamechanger and create a culture of belonging. We talk about letting go of the need to ' fix' everything as a leader and being with your emotions and much more! Find out more here and don't forget to share and review the show if you enjoyed it! 

In this episode we're talking art and design with Proscenium Events Art Director Christian Bayonet. Not sure how to talk to graphic designers? Wondering how to collaborate with them better? Curious about what makes a slide impactful? Then hit the download button, screw your headphones on tight, and get ready to take notes.Christian Bayonet has a passion for all things design, from fashion to furniture, graphics to scenery. He enjoys bringing his passion for creating and curating experiences to the corporate events industry. He has led the design of over 100 unique events, including those for T-Mobile, The UPS Store, TelevisaUnivision, Lowe's, Harley-Davidson, and HEINEKEN USA. Recently, he co-illustrated and produced animations for an interactive educational app for emergent bilingual children.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw WHERE TO FIND USProscenium WebsiteLinkedInInstagramTwitterFacebook

From a high school talent show that landed him in the presence of music industry vet Teddy Riley to becoming one of the most influential and successful music producers and businessmen of the 21st century. We close out our first season of the So Ambitious Podcast with an intimate conversation between Black Ambition's CEO Felecia Hatcher and musician, producer, and serial entrepreneur, Pharrell Williams.  https://pharrellwilliams.com/Sponsored by Heineken USA.

From selling beautifully crafted yarn bracelets as a pre-teen to becoming our 2022 $1M Black Ambition Grand Prize Winner, Camille Bell, shares her remarkable journey of betting on herself and persevering. "We're creating award-winning formulas that are personalized to different skin and lip tones so everyone can achieve the color they want," says Camille. The founder of cosmetics company Pound Cake sits down with Felecia in this episode to break down crowdfunding and turn lessons into launchpads.  https://poundcakecosmetics.com/  Sponsored by Heineken USA.

From pushing furniture sales at a Miami design showroom to venturing out on her own to create a full-service interior design studio bringing in seven-figure projects. Eilyn Jimenez, Sire Design's founder and creative director is no stranger to rough starts. "Being ambitious, at least for me, represents not only what I can bring to the table for myself, but also what I can bring to the table for somebody else," says Eilyn. In the episode,  she talks to Felecia about staying authentic, cultivating trust and nurturing deep relationships when building a business from scratch. https://www.siredesign.com/  Sponsored by Heineken USA.

From pushing papers at a local Maryland radio station to apprenticing under Whoopi Goldberg's cannabis line, Mennlay Golokeh Aggrey is on a path to nurture a more inclusive cannabis industry with regenerative product. In this episode, Mennlay talks with Felecia about the benefits and science behind her product Xula Herbs, and her quest to promote hemp products that support comfort and relief during hormonal cycles. “I was immersed in this cannabis culture from, from seed to sale,” says Mennlay. “And that influenced how I saw myself, being close to this plant that I had been using for a very long time.” With 16+ years of inter-disciplinary cannabis experience, the two talk viable products, creative marketing efforts, and finding innovation in ancestral pathways. https://www.xula.us/Sponsored by Heineken USA.

From a shout-out by Beyonce to securing partnerships with Facebook and Louis Vuitton, Jeffrey LaBeija and Marcus LaBeija of the Royal House of LaBeija know the power of visibility in building a brand. In this episode, they talk with Felecia about the multimillion dollar business of ballroom. “Who we are as Black queer people isn't necessarily always celebrated,” says Marcus. “It's always associated with shame or guilt or remorse. In ballroom, it's associated with a grand prize and cash.” These leaders from drag's first house talk to Felecia about trademarks, mutually beneficial partnerships, and how entrepreneurship is inherent to being Black in America. https://www.royalhouseoflabeija.com Sponsored by Heineken USA.

From folding T-shirts at Abercrombie & Fitch to running Issa Rae's record label, Benoni Tagoe has learned the value of both pursuing work that you love and uplifting others. “It feels great to see other people succeed based off of a dream and a vision that you had,” the head of business development for Hoorae Media and president of Raedio tells Felecia in episode 5. “And to see that your dream and vision help other people, that's the ultimate feeling. That's what it's really all about.” He talks to Felecia about Insecure's impact on the music industry, the importance of reading contracts, and always putting artists first. https://hoorae.co Sponsored by Heineken USA.

From developing a social media app that generates true connection to founding a community space where people can come and just be, Naj Austin creates products that combat isolation. “That was part of my pitch,” says the founder and CEO of Somewhere Good. “I led with, ‘I'm going to solve loneliness.” She talks to Felecia about finding the one perfect investor and the power entrepreneurs have in that relationship: “They may have the check, but you have the vision, and only one thing is going to make everybody rich at the end of the day: the vision.” https://www.somewheregood.com/ Sponsored by Heineken USA.

A special two-episode drop: From pitching family members at a birthday barbecue to winning the $1 million Black Ambition grand prize, Justin Turk and Andre Davis funded their construction-software company without any experience raising capital for a startup. “I didn't have a venture capital Rolodex,” Justin tells Felecia in episode 3 of So Ambitious. “I didn't know the angel investors were around the corner.” What he was sure of was that even when he was one of three Black entrepreneurs in a room full of people pitching ideas to investors, he was in the right place: “That's what I feel like being uninterrupted means,” he says. “I am where I belong.” https://livegistics.com/ Sponsored by Heineken USA.

A special two-episode drop: From throwing Afrobeat parties to founding a country online, Eche Emole has spent his career building community. “The internet is the equalizer,” he tells host Felecia Hatcher about the nation he's creating. “It's the only place where as Black people we're free.” Listen in as he describes his vision of a real-life Wakanda, and the investors who believe in it as much as he does. https://www.afropolitan.io/ Sponsored by Heineken USA.

From braiding hair in her dorm room to securing placements with one of the highest-earning e-commerce retailers in the country -- in our series premiere Felecia Hatcher sits down with Kadidja Dosso of Dosso Beauty, an organic and gender-inclusive beauty and hair product line. Check out Dosso Beauty at https://www.dossobeauty.com Sponsored by Heineken USA.

From Marks website: "I'm a beverage enthusiast who has spent an entire working career orchestrating beverages for Anheuser-Busch, ABInBev, Heineken USA and most recently NorCal Beverage, a contract manufacturer of world class, industry leading beverage brands. My industry experience includes distributor management, key account management, media buying, sports team/league partnerships along with supply chain/contract manufacturing management. I have an active voice in the beverage community across all social channels. Having worked across all three 3 tiers (brand, wholesaler & retailer + experience in both alch and non alch, I speak from rich field level experiences. Lately, I have found myself looking for opportunities to invest and advise emerging beverage brands which I'm grateful for my friends at The Angel Group for encouraging this endeavor."

With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 2018. Before that, Jonnie spent four years working for the brand in Moscow, before moving to Amsterdam to lead global marketing of Heineken's low and no alcohol products. He's also held a series of senior marketing roles at Telefonica where he was CMO of the O2 Brand in Ireland and also spent time at Diageo both in his home country of Ireland and in Global roles. He is responsible for the Dos Equis beer brand, famous for its peerless, “Most Interesting Man in the World” campaigns. “It was like being handed the White Album and being asked to write another one,” he says. Although Jonnie admits there was no masterplan, his marketing nous is undeniable. The entire collection of the Dos Equis "The Most Interesting Man In the World" ads;https://www.youtube.com/watch?v=U18VkI0uDxE Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're talking with Michael Thompson, Vice President of Strategic Communications at Nuveen, who puts together RFPs; and Bethany Potter, Senior Manager, Growth & Administration at Proscenium Events who responds to them. This episode is chock full or actionable advice about the entire RFP process from both sides of the table. So hit the download button, screw your headphones on tight, and get ready to take notes.Michael Thompson joined the Global Media Relations team at Nuveen, a TIAA Company, in December of 2020 as Vice President of Strategic Communications with responsibility for executive communications and supporting strategic messaging for the firm's leadership, brand, and business priorities.Michael joined the firm after two years as Assistant Vice President for Executive Communications and Content Syndication at LPL Financial, where he was responsible for strategic message development and executive speechwriting for more than 20 advisor-facing conferences throughout the year. Prior to his tenure at LPL, he spent eight years as Executive Communications Manager at Lowe's Companies, Inc., writing speeches for C-Suite executives and creating messaging for major sales and leadership meetings. This followed a 13-year career in professional sports, including 11 seasons with two different National Basketball Association franchises as Director of Corporate Communications and other community relations and game operations roles.Bethany Potter joined the Production team at Proscenium in 2016, working on events for brands like HEINEKEN USA, Harley-Davidson, Lowe's, and Ortho Clinical Diagnostics. She also managed many of Proscenium responses to RFPs. She has expanded her role from Production to Business Development Manager, to her current role of Senior Manager of Growth and Administration (and ProCast Producer!) where she manages almost all of Proscenium's RFP responses.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw WHERE TO FIND USProscenium WebsiteLinkedInInstagramTwitterFacebook

In The Brief van deze week vertelt Ralph Rijks hoe hij als Marketing Manager bij Heineken zowel het bruine flesje in Nederland, als de rode cijfers van Heineken USA groen maakte. Inmiddels boekt hij successen bij Zalando als Global VP Marketing en vertelt hij waarom de motto's van Zalando het merk zo krachtig maken. Luister naar aflevering 095 en leer van deze marketing grootmeester. Alle shownotes vind je op:

Immaginate di avere 12 anni, partecipare ad un concorso di scrittura e proporre uno dei temi più belli ma alla fine perdete e venite anche punite!! La voglia di studiare vi passerebbe, la scuola e l'università si trasformerebbero in un peso eccessivo e cerchereste solo lavori lontani dal mondo della cultura. Insomma sembrerebbe che la vostra vita sia segnata. E poi dopo 20 anni ti ritrovi ad aver scritto un libro, ad essere autrice e conduttrice televisiva e radiofonica, blogger e attrice e ti chiedi come possa essere accaduto. E' accaduto perchè a curare la dislessia e la disgrafia.... Disgrafica e di sinistra, abbiate pietà. Conduco “Troppo Giusti”, magazine cinematografico di Rai2 su, pensate un po'… Rai2, il venerdì sera alle 23 e 30 (ad occhio e croce). Conduco con Nino Frassica sempre su Rai2 “Stracult” in difesa del cinema italiano che spacca e poi vai ad immaginare in quali altre follie riuscirò a prendere parte. Nella mia biografia basterebbe scrivere che sono nata a Rimini per farvi capire che volente o nolente sono cresciuta con la musica da club e la buona cucina. Nei giorni in cui non andavo a cercare un buon ristorante son riuscita a diventare cintura nera di Karate secondo Dan, scrivere e condurre un programma per Match Music dal titolo “A casa di Andrea”, presentare il meglio di Sky, recitare in “Saturday Night Live” su Italia1, far parte del cast di “Aggratis” su Rai2, far parte di un gruppo musicale e cantare la colonna sonora dello spot Heineken USA, a recitare in alcuni cortometraggi, partecipare a diversi spot pubblicitari [...]

In this episode you'll learn what challenges and opportunities one of the sharpest minds in marketing sees in the US drinks industry as categories converge and branding becomes more important than ever.Will and special guest co-host Bourcard Nesin (of the Liquid Assets podcast) talk to Jonnie Cahill, the Chief Marketing officer of Heineken USA. Jonnie gives razor sharp analysis and insight into the current US drinks scene where consumers increasingly don't care what category a drink belongs to, they just want to be delighted with great liquids and beautiful brands. Seltzers, such as Heineken's Arizona Sunrise, loom large in the conversation but Jonnie explains how beer can innovate and grow well into the future, siting the example of Heineken 0.0, a brand he helped create.For our Desert Island Drink Foxy sneaks back into studio and we talk to Simon Thompson of Thompson Bros. Distilling from Dornach on the East coast of Scotland. Simon gives a very different perspective on distilling for flavour in a distillery the size of a shed and using ingredients like heritage barleys and brewers yeasts. Simon also proves he's one clever bucko when it comes to thinking about what drink to choose for the island a why. Plus we recap the huge news that Business of Beverages is going to host a two day event in Leuven, Belgium on May 25th & 26th of 2020! Get in touch at bizbevpod@gmail.com if you would like to attend, speak or sponsor.P.S. Bourcard's sister played rugby, obviously ;-)For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the show (https://www.buymeacoffee.com/BizBevPod)

S3 E4: May 26, 2021: Margaret Molloy is joined by Jonnie Cahill (CMO, Heineken USA), Dean Aragon (CEO & Vice-Chairman, Shell Brands International), Meenu Bagla (CMO, Cyient), Mark Brennan (Head of Marketing, AIB), and Mette Munk (Head of Group Branding, Design & Digital Communication, Danfoss) The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H—business to human interactions. CMOs also share their commitments to taking customer experience to the next level.

We welcome Maggie Timoney, CEO at Heineken USA  for a raw conversation on the turning points in her life that got her to where she is now and what drives her to keep going.

The CPG Guys Sri & PVSB welcome Bridget Lasda, Chief Customer Officer for King Juice/Calypso Lemonade for this episode.Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice.Questions Bridget answers include:You joined Coca-Cola straight out of college. What were some of the experiences or skills you honed at Coca-Cola that have served you particularly well in your career there and beyond?What were some of the requirements of selling alcohol beverage products that were surprising or challenging for you as you joined HeinekenUSA?After working your entire career at large companies with venerable brands, you decide to join this emerging Calypso business. What drew you to this opportunity and were there any particularly humbling experiences you faced working for an early-stage brand?The trade requirements you faced over your career have been transforming as the omnichannel world emerges. What was needed for an omnichannel retailer is much more demanding than just a brick & mortar retailer. Can you tell us what capabilities you need to bring when selling into a national omnichannel retailer particularly as it relates to the digital shelf?When you are Coca-Cola, you are often the category captain or trusted advisor to the buyer. How do you position King Juice’s role and what specific set of capabilities do you employ to succeed in a highly competitive and crowded category?Calypso’s distribution is growing rapidly,even reaching to Hawaii. Is your growth strategy more geographic or channel based? What are your KPIs beyond equivalized cases?The pandemic had broad impact on the food & beverage industry. How did that manifest for King Juice in your supply chain and retail demand? Has that changed as the pandemic extends? Is virtual selling harder or easier that live meetings?Convenience retailers like 7 Eleven and Go Puff have entered the eCommerce world. Is this a promising channel and do you think that more competitors will enter the market? What are some of the key transformations that you are watching in the retail industry that pertain to immediate consumption beverage?How has a commitment to your community through volunteerism brought balance to your professional pursuits and how would you advise our audience to consider similar altruistic pursuits?To access all of The CPG Guys content, visit http://cpgguys.com

Alison Payne, VP of marketing for Heineken USA who oversees the beer importer’s Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken’s aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.

Outback Steakhouse Keto MealsOutback Steakhouse Keto Meals are kind of hard to miss if you go there. It is a steakhouse after all. You just have to beware of their seasonings and sauces, which, like most places, have sugar or other keto no-no’s. As usual, it’s what you have to leave out that makes the meal low carb or not. Outback Steakhouse does a lot of fundraising in  partnership with Heineken USA to help local organizations in their communities.  They made the Bloomin’ Onion the centerpiece of their image. You can make a delicious keto version of the bloomin’ onion at home, but you’d best not indulge in their carb loaded version.  They were founded in Tampa Fl. in 1988. Their cuisine is not really Australian, other than the universal items like burgers. It’s more of an idea to make the atmosphere more fun, and to put a little adventure into a normal meal.. They have a nice selection of high quality, fresh meat options, and some  side dishes that add up to a good choice of Outback Steakhouse Keto Meals. Our top Keto Friendly Outback Steakhouse Meal: Pork porterhouse seasoned with salt, pepper and garlic, with some grilled asparagus on the side. Low Carb Meat Choices at Outback Steakhouse Steak all cuts (hold the seasoning) Grilled shrimp on the Barbie (hold the seasoning) Grilled tilapia (hold the seasoning) Steakhouse Philly shaved beef Steamed lobster tail Bacon bourbon salmon (no smoky bourbon glaze) Grilled chicken on the Barbie (no BBQ sauce, hold the seasoning) Alice springs chicken (no honey mustard sauce, seasoning)) Perfectly grilled salmon (hold the seasoning) Pork Porterhouse (hold the seasoning) All hamburger patties Cheese Fit For Keto DietersMonterey Jack cheese White cheddar cheese Cheddar cheese Ketosis Compatible Vegetables at Outback Steakhouse Broccoli (sub shredded cheese for cheese sauce) House salad (no croutons) Green pepper Fresh seasonal mixed veggies Lettuce Caesar salad (no croutons, dressing) Tomato Grilled asparagus Blue cheese wedge salad (no sweet balsamic glaze, dressing) Onion Pickle Lemon slices Seasonings Low Carb80/10/10 seasoning (salt, pepper, garlic) Woodfire seasoning (salt, pepper) Low Carb Sauce Options at Outback Steakhouse Mustard Oil Vinegar Drinks: Water Unsweetened Tea Outback Steakhouse Keto Meals are fun and great for the imagination. If you are going out to eat anyway, why not go all the way to the Outback. If you like these tips and would like to get more tips, endless recipes, and lots of inspiration, then come to our free website and sign up for our mailing list.https://rockthatketo.com/ ( https://RockThatKeto.com) .  Act! Don’t React! Have a Happy, Healthy Day Livtar

Earlier this week, my friend Simon Andrews and I hosted a webinar on how brands should be approaching TikTok as a marketing channel. We were fortunate to have David Hoctor (Brand Partnerships EMEA, TikTok) and Pankaj Duhan (Marketing Director, RB South Asia) join us and provide their perspective on TikTok. Pankaj was responsible for orchestrating the biggest ever TikTok ad campaign, a multi-market campaign across Asia by the disinfectant/cleaning supply brand Dettol. Pankaj spent a lot of time telling us how they came up with the big idea and how he was very satisfied with the campaign results.Dettol worked with a handful of local TikTok creators to do a ‘branded hashtag challenge,’ which was a song and dance routine that encouraged healthy hand washing behaviour. The TikTok creators first did their own videos of the #HandWashChallenge and then encouraged users to create and share their own versions.Even though the campaign happened in March, you can still look up the #HandWashChallenge page on TikTok and see that the challenge has accumulated 124 Billion Views.Can you please say that to yourself out loud? 124 BILLION views. The scale is insane.While many of us on the webinar were reflecting in awe at the results, what happened next completely changed the tone of the discussion. Inevitably, someone then asked David about the “Chinese elephant in the room;” TikTok being banned in India and what might happen in other markets like the US.If this was a real-life workshop and not a Zoom webinar, I’m sure the attendees would have heard my heart start beating faster and my palms begin to sweat. The last thing I wanted to do was create an unnecessarily political discussion or make anyone attending the webinar feel uncomfortable. Thankfully, all my fears were assuaged by what happened next…David answered the question with exceptional professionalism. His answer was incredibly comprehensive, pragmatic and in my opinion very impressive. The underlying message we all understood was that whatever happens next is in the hands of government and no one in our webinar could change that. Pre-emptive disclosure: David (from TikTok) and I actually used to work together on the same team at Facebook.Putting aside politically-driven decisions around technology, it’s important to point out that this example of TikTok creative excellence came from Asia. We’ve come to a point where Asia is the place to see not only some of the most innovative technology (like TikTok/Bytedance) but some of the most forward-thinking marketing.When I worked at Facebook, I managed relationships with clients at a global level. A large part of my job was assessing which countries did the best or worst job for the global brand. For example, when my client was Heineken I would run data analysis, create reports, and present to global executives on how well each country was doing. Was Heineken Mexico selling more beers through Facebook ads versus Heineken Nigeria? Which Heineken country in Europe had the most creative, award-winning ads over the last quarter? How well was each country around the world using the quantifiable best practices around how to buy and optimise Facebook ads?One major insight from my five years doing this job was that innovation comes from the most unlikely places. It usually wasn’t Heineken USA that was most creative, it was a market like Vietnam. When my client was Ford Motor Company, the most creative European markets were usually smaller ones like Portugal or Belgium. When I worked with Procter & Gamble, we looked to markets in Asia-Pacific as having the most sophisticated marketing.And when Simon and I scoured through dozens of TikTok case studies, we found Dettol’s multi-market campaign across Asia as the perfect example. So whatever happens to TikTok or any tech platform, the people in Asia like RB’s Pankaj Duhan will be the ones who ensure Asia remains at the frontier of marketing. Most popular East West Hurricane post this week:Update #32 - Pakistan’s Bans, NBA’s Masks, and China’s Luxury MarketGood media I have consumed recently:CNBC is reporting that TikTok is poaching many Facebook and Google employees. To me, that’s one of the most important signs related to the future health of a company. A mass exodus of Google employees to start working at Facebook preceded one of the company’s greatest periods of growth. Scott Galloway’s latest No Mercy/No Malice article ‘Fire & Fawning’ has him posing hypothetical questions to the CEOs of Amazon, Apple, Google, and Facebook who are set to testify in front of US House Judiciary Antitrust Subcommittee. The questions are tough and some of the best framing I’ve ever heard for tech executives.TikTok launches 200 million dollar fund for US creators and US investors allegedly looking to buy TikTok - both are strong examples of TikTok playing offence and defence against the recent scrutiny.Lauren Hallanan, an American former livestreamer in China, shares her experiences with Chinese livestreaming and if/how it could work in the West.My friend Simon Andrews’ newsletter is Mobile Fix. I’ve read so many tech newsletters and can honestly say this is one of the best and most underrated. P.S. If you are interested in watching our full TikTok webinar, you can find it here at this link. *Please do not share this widely and please reach out first if you would like to play this for any public audience.* This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit eastwesthurricane.substack.com

Craft Brew News 07/10/20(Courtesy of Brewbound.com)Allagash Founder Rob Tod Recovers From COVID-19In an interview with a Maine NBC affiliate, Allagash founder Rob Tod revealed that he tested positive for COVID-19 in mid-March after returning from a ski vacation.Tod told the affiliate that he self-quarantined and “rode it out” at home, not wanting to infect any other Allagashians.Even with the diagnosis, Tod said he was “so consumed and immersed in running this company at a time when we had lost 70% of our business the day that I came down with the COVID.”With March and the coronavirus, practically overnight people stopped going to bars and restaurants, where most of Allagash’s sales occurred. In less than a month sales tanked by seventy percent. Since losing 70% of its business, Allagash has since refocused on building its off-premise business. The company in June shared plans to launch several years’ worth of innovations in the fall, including a line of sparkling session ales made with fruit called Little Grove by Allagash, a new stout called North Sky and 6-pack bottles of flagship Allagash White.California Governor Orders Shutdown of Breweries and Restaurants in 19 CountiesWith a growing number of new COVID-19 cases in California, Gov. Gavin Newsom has expanded the state’s temporary shutdown of bars and breweries to include a ban on indoor and outdoor dining and drinking in 19 counties, the San Francisco Chronicle reported. However, restaurants will be allowed to continue operating outdoor patio spaces, as well as breweries that operate licensed food service or partner with neighboring restaurants or food trucks.Counties included in the order include Los Angeles, Orange, Sacramento, Santa Barbara, and Ventura. Majority of counties account for nearly 75% of the state’s population. All 19 are on the state Department of Public Health’s “monitoring list” for areas with an increasing number of novel coronavirus cases and hospitalizations.Dichello Distributors Files Lawsuit Against Anheuser-Busch Alleging Conspiracy to Force SaleAn Anheuser-Busch wholesaler in Connecticut is suing the world’s largest beer manufacturer alleging that the maker of Bud Light conspired with a now former employee to damage the business and force a sale of the distributorship.New Haven, Connecticut-based Dichello Distributors is suing Anheuser-Busch, claiming A-B “engaged in an ongoing conspiracy” with Sal DiBetta, a former employee who later worked as CEO of the wholesaler between 2013 and 2016, as well as “other unnamed parties,” to “undermine” Dichello and force president John Hall’s family to sell the business to A-B, according to a complaint filed on June 17 in the Connecticut Superior Court.Dichello also alleges A-B has tried to enforce an equity agreement on the wholesaler and threatened them “with consequences for non-compliance, including forced sale of the distributorship.”A-B has not responded to a request for comment.DiBetta worked for A-B for more than 30 years before joining Dichello in October 2013 and departing in 2016, according to his Linkedin profile.Anheuser-Busch to Pay Record $5 Million Offer In Compromise for Trade Practice Violations Tied to Sports and Entertainment SponsorshipsAnheuser-Busch InBev has agreed to pay a record $5 million offer in compromise (OIC) for alleged trade practice violations related to sports and entertainment sponsorships, the Alcohol and Tobacco Tax and Trade Bureau (TTB) announced today.Additionally, A-B’s importer and wholesaler permits were suspended for two days in Littleton, Colorado, and four days in Denver.The $5 million fine is the largest offer in compromise collected to date by the TTB, Thomas Hogue, a spokesperson for the federal agency, confirmed with Brewbound. A-B’s offer tops a $2.5 million fine collected last year from Heineken USA for alleged trade practice violations.According to the TTB, the alleged violations included:“Entering into sponsorship agreements with various entities in the sports and entertainment industries requiring concessionaires and other retailers to purchase A-B’s malt beverages and prohibiting them from purchasing specific competitor brands;Inducing sports industry concessionaires to purchase A-B’s malt beverages by furnishing fixtures, equipment, and services;Reimbursing, through credit card swipes, retailers for the cost of installing malt beverage draft dispensing systems, thereby inducing them to purchase A-B’s malt beverages;Requiring retailers to purchase A-B’s malt beverages in return for such retailers’ use of equipment A-B furnished them free of charge or below market value;Craft Beer Storm Website: www.craftbeerstorm.com*** A Top 20 Podcast in Food on iTunes ***Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Michael Beara is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebIf your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Michael BearaFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.comLinked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriberCraft Beer Storm Podcast Stitcher: https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-stormCraft Beer Storm Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Craft Beer Storm Facebook: https://www.facebook.com/craftbeerstorm/Craft Beer Storm Instagram: https://www.instagram.com/craftbeerstorm/

If you are in Consumer Product Goods, your world has been turned upside down with stores and establishment closures, and permanently changing consumer preferences and behaviors. As the leader for sales enablement and transformation at Heineken, Devin Long is in the thick of these changes. His belief: This is not the time to pull-back and be timid, in fact just the opposite. The crisis is a great catalyst for advancing your sales transformation programs, and implementing much needed Digital Selling tools and technology. In this interview we explore Devin's Digital Selling vision as he dishes advice on where to best begin, how to set a vision, key sales tech components, how to gather executive and field support, and how to measure and prove success. https://www.linkedin.com/in/devin-long-17b2725/ #Heineken #CPG #Beverage #Nielsen #wholesale #salesenablement #digitaltransformation #digitalselling #remoteselling #salesperformance #salesoptimization #salesplaybook #4Ps #Product #Price #Placement #Promotion #contentmanagement #contentmarketing #assetvaluegap #storeanalytics #consumerintelligence #consumeranalytics #calculator #interactivecontent

If you think a personal brand is just for Instagram influencers and entrepreneurs, think again. Not articulating your personal brand might hold you back from: • Landing a job that aligns who you are with what you do • Identifying purpose – a theme that connects our stories to our life • Collaborating and connecting with like-minded people • Seeing opportunities to create and influence This Episode is for the Man Who: • Ready to define how the world sees them • Desires alignment between what they believe and what they do • Is not sure where to start with creating their own personal brand Our Guide for this Discussion Jessica Zweig is the CEO & Founder of SimplyBe., a premier personal branding company based in Chicago. Fueled by the belief that personal branding isn’t a vanity play, but an opportunity to make the world a better place, Zweig and her female led team at SimplyBe have gained a national reputation for defining and enhancing the personal brands of corporate executives, entrepreneurs, and creatives, transforming them into recognized industry experts and thought leaders. INC magazine called her a “top digital marketer to watch” and Forbes named her a “personal branding expert”. In 2018 and 2019 she won the coveted Stevie award for “Female Entrepreneur of the Year”. She and her team can be found running workshops and masterminds at companies like Heineken USA, Mars Inc, Nike, and Red Bull, just to name a few. She is the author of the soon to be published book: “Be. A No Bullshit Guide to Increasing Your Self Worth and Your Net Worth by Simply Being You”. Jessica currently resides in Chicago, IL with her husband and two dogs, Zooey and Don Julio. In this Episode: • How to “embrace our shit” to create our story • The four steps necessary to define your personal brand • The three categories of fans that will follow you “Branding is an exercise in clarity. The whole secret sauce of being what you want to be is saying it over and over again.”– Jessica Zweig “My “why” is helping other people find theirs.”– Jessica Zweig

Craft Brew News 01/17/20(News brought to you courtesy of Brewbound – www.brewbound.com)Pabst Launches Craft Beer Brand, Captain Pabst, with Flagship IPAPabst Brewing Company is launching a line of craft beers, as the craft segment has matured and sales of craft offerings have slowed to low single-digit growth.The Los Angeles-headquartered maker of Pabst Blue Ribbon announced today the launch of Captain Pabst, a standalone craft beer brand outside of the PBR family, and the launch of its flagship offering, Seabird IPA, in Wisconsin and Illinois.The Captain Pabst line of beers pays homage to company namesake Frederick Pabst, who was a ship captain on Lake Michigan before marrying into the family that owned Milwaukee-based Best’s Brewing Company, which was renamed for Pabst by 1889.Seabird IPA, which is brewed with Magnum, Citra, Cascade and Mosaic hops, is named for the last ship Pabst captained. The beer checks in at 4.5% alcohol by volume and has 45 IBUs. Pabst beached The Seabird on the shore of Lake Michigan’s Whitefish Bay in an 1863 storm, and then abandoned his nautical career for his father-in-law’s brewery. Pabst died in 1904.Boulder Beer Company to Sell Brewpub Building, Transition to Contract Brewed BrandThree months after announcing plans to pivot to a brewpub business model, Boulder Beer Company today announced plans to sell its brewpub building and pivot once more to a contract brewing model.In an email Monday to Boulder Beer consumers, owner Gina Day announced that the brewpub will close on January 18.She wrote “Some outside influences have recently transpired that have led us to make business decisions we feel are best for the company, “An opportunity to sell the building at 2880 Wilderness Place recently presented itself to us, which has led us to the decision to close The Pub at Boulder Beer.”In recent months, Boulder has announced several changes to its business model, citing increased competition within the craft brewing industry.In October, the company announced it would cease distribution to its 27-state footprint and retrench to a brewpub-only model.However, by December, Boulder Beer’s model changed once more, as the company announced a partnership with Denver-based contract brewery Sleeping Giant to brew, sell and distribute six Boulder offerings.Hard Seltzer Volume Projected to Triple By 2023Hard seltzer is not a fad; it’s a category, Brandy Rand, the COO of market research firm IWSR, declared today during Beer Business Daily’s Beer Industry Summit in Palm Beach, Florida.Rand argued that hard seltzers are meeting consumers’ desire for refreshing, flavorful beverages that are low in calories with little to no sugar. And seltzers are cutting across all demographics and age groups, she said.According to IWSR, hard seltzer volume in the U.S. hit around 82.5 million cases in 2019, and volumes are expected to more than triple, to 281 million cases, by 2023. Rand shared that more than half of U.S. alcohol consumers drink hard seltzer at least once a week, with an average of 2.83 cans per occasion.Rand sees plenty of growth prospects for hard seltzer due to 90% of hard seltzer sales occurring at off-premise retailers, and less than 1% of those transactions are being made through ecommerce.Donn Bichsel Jr. Starts 3 Tier Beverages Consulting FirmFormer Revolution Brewing chief commercial officer Donn Bichsel Jr. has launched 3 Tier Beverages, a Chicago-based sales and marketing consulting firm.According to Bichsel, the need he’s found in the market among craft breweries is for someone with fresh eyes to examine the business and slow everything down. Many companies are growing at such a fast rate that they may have “forgotten why they’re in the industry in the first place, and what their brand means to them and what message they’re trying to put out to the world about their company,” he added.Bichsel’s services are tailored to his individual clients’ specific needs, including developing sales and marketing personnel, building wholesaler relationships, devising marketing and go-to-market strategies, examining pricing, evaluating brand portfolios, creating seasonal programs, and identifying mission statements and a company’s overall ethos.Bichsel joined Revolution in 2012 as its sales and marketing director and helped to shepherd the then-brewpub to an 85,000-barrel regional craft brewery with distribution in seven states. His resume includes sales leadership stints at MillerCoors, Goose Island, Heineken USA and Dogfish Head Craft Brewery.Since departing Revolution, Bichsel said he’s learned more about the craft beer industry over two months than he did over the last couple of years due to being so dialed into the Chicago craft brewery’s rapid growth.Craft Beer Storm Website: www.craftbeerstorm.com If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2*** A Top 20 Podcast in Food on iTunes ***Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriberCraft Beer Storm Podcast Stitcher: https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-stormCraft Beer Storm Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Craft Beer Storm Facebook: https://www.facebook.com/craftbeerstorm/Craft Beer Storm Instagram: https://www.instagram.com/craftbeerstorm/

Stephanie Kersten-Johnston, Director of Innovation @ The Recycling Partnership Recycler Secrets was able to sit down Stephanie before she gave the keynote address at the 2019 Michigan Recycling Coalition Conference in May to talk about the Circular Economy, Recycling in the United States and how stay focused in a turbulent recycling world in light of global trends. Steph is originally from the United Kingdom, and before moving to the United States, she forged a 10-year career in the corporate world in London, working with a number of global organizations on their sustainability strategies and communications processes. Since moving to the U.S. in 2015, Steph focused her efforts more specifically on the topic of Circular Economy and interpreting complex sustainability challenges through this lens. Before joining the Partnership, Steph was Director of Sustainable Business at HEINEKEN USA, where she supported the company’s implementation of the global “Brewing a Better World” framework for the brewer’s U.S. operations. Steph is also an Adjunct Professor at Columbia University in New York, where she teaches a graduate class focused on Circular Economy. She lives in trendy Brooklyn, NY, but you’ll just as often find her and her husband exploring the United States on road bikes! Email: skerstenjohnston@recyclingpartnership.org Organization: The Recycling Partnership LinkedIn: https://www.linkedin.com/in/stephiejohnno/ Columbia University: https://www.sustainability.ei.columbia.edu/faculty Books Referenced: The Future of Packaging: From Linear to Circular , by Tom Szaky 2019 Michigan Recycling Coalition Conference, Looking Back To Move Forward       

Lauren talks with the CMO of Heineken USA to discuss the company’s next moves with the brand as it intersects with various tech platforms.

Pete and Matt are back for a full on week of brews news. The big stories include: Applications now open for CUB grad programs ABAC eyes social media and pre-vetting Sydney's Bucket Boys plans $1m equity campaign Heineken USA to Pay Record $2.5 Million Fine to Settle Trade Practice Violations Brewers association releases annual growth report Lion acquires UK's Magic Rock Brewing Recommended reading: Beer, Mines and Rails: A History of the Brewing Industry in Queensland to the 1920s by Brett J. Stubbs. Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt has been bringing you the world's best local and imported malts. Your premium brewing partner and proud supporters of Brews News. We thank Rallings Labels and Stickers for sponsoring this podcast. Call Rallings on 1300 852 235 to discover a more efficient way to get your small batch canning labels done. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

Pete and Matt are back for a full on week of brews news. The big stories include: Applications now open for CUB grad programs ABAC eyes social media and pre-vetting Sydney’s Bucket Boys plans $1m equity campaign Heineken USA to Pay Record $2.5 Million Fine to Settle Trade Practice Violations Brewers association releases annual growth report Lion acquires UK’s Magic Rock Brewing Recommended reading: Beer, Mines and Rails: A History of the Brewing Industry in Queensland to the 1920s by Brett J. Stubbs. Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt has been bringing you the world’s best local and imported malts. Your premium brewing partner and proud supporters of Brews News. We thank Rallings Labels and Stickers for sponsoring this podcast. Call Rallings on 1300 852 235 to discover a more efficient way to get your small batch canning labels done. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

Craft Brew News – 04/06/19(courtesy of Brewbound.com)Constellation Brands Sales Top $8.1 Billion in Fiscal Year 2019Constellation Brands reported its fiscal year and second quarter 2019 earnings results today, which were highlighted by a 7 percent increase in net sales, to more than $8.1 billion.During the 2019 fiscal year, Corona brand family shipments reached 150 million cases, while depletions increased 7 percent. Meanwhile, Modelo brand family shipments exceeded 125 million cases, as depletions rose 12 percent.Newlands called Modelo Especial “the leading growth engine in entire U.S. beer market,” adding that it is the “fastest growing brand in the on-premise” and the No. 1 selling beer in 7-Eleven stores.“It is the fastest growing major beer in the industry, accounting for almost 40 percent of total category growth,” he said, adding that the beer is now the top selling brand in California.In 2020 fiscal year, Constellation Brands will make its “biggest marketing investment” behind Modelo, with television advertising during live sporting events as well as the roll out of 32 oz. single-serve bottles.Heineken USA to Pay Record $2.5 Million Fine to Settle Trade Practice ViolationsThe Alcohol and Tobacco Tax and Trade Bureau (TTB) today announced the acceptance of a record $2.5 million offer in compromise from Heineken USA Incorporated for alleged trade practice violations outlined in the Federal Alcohol Administration (FAA) Act.According to the TTB, HUSA supplied alcohol retailers with its proprietary “BrewLock” draft systems at no cost between August 1, 2015, and March 26, 2019.In a press release, the TTB said the BrewLock systems were designed to only dispense products packaged in unique kegs used by HUSA, which subsequently induced retailers into purchasing offerings made by the global brewing entity.Additionally, the TTB accused Heineken’s U.S. importing arm of making “slotting fee payments” to retailers, and disguising those transactions as “permissible activities” such as consumer sampling experiences that never actually occurred.Brewers Association: Craft Growth Outpacing Overall Beer MarketThe BA, which released its 2018 craft industry growth statistics today, reported that 7,346 craft breweries operated in the U.S. in 2018. That’s up from 6,490 in 2017.Those 7,346 craft breweries produced a combined 25.9 million barrels of beer in 2018, up about 800,000 barrels from 2017, the BA said.Brewers Association chief economist Bart Watson told members of the media during a teleconference. “We’re still seeing openings outpace closings by almost five-to-one,” Watson added that he expects both numbers to be revised upward next year as additional data is collected.In 2018, craft’s share of total beer dollars grew to 24.1 percent — to an estimated $27.6 billion — which Watson attributed to price inflation and the so-called “long tail” of small brewers commanding higher retail margins. Craft’s volume share of the overall U.S. beer also increased, to 13.2 percent last year, up from 12.6 percent in 2017.Watson also made a case for the smallest breweries finding the most success as they build their businesses through direct-to-consumer taproom sales. The BA estimates that the number of barrels sold directly to consumers via brewery taprooms grew by about 400,000 barrels, to 3.1 million barrels, in 2018 (up from 2.71 million barrels in 2017).Ninkasi Brewing Sells Majority Stake, Establishes National Platform to Acquire Other BreweriesOregon’s Ninkasi Brewing has sold a majority stake to Legacy Breweries Inc., an upstart venture led by former Yakima Chief CEO Don Bryant, that aims to acquire U.S. craft breweries.Similar to Canarchy – which owns Oskar Blues, Cigar City Brewing, Deep Ellum, Utah Brewers Cooperative, Perrin Brewing and Three Weavers – or Artisanal Brewing Ventures – which owns Victory Brewing, Southern Tier and Sixpoint Brewery – Legacy Breweries Inc. hopes to establish “collaborative partnerships” with craft breweries, according Ninkasi co-founder Nikos Ridge.Speaking to Brewbound, Ridge said he, along and co-founder Jamie Floyd and the company’s six investors, would “retain significant ownership” in the brewery.“Ninkasi sold a majority stake to Legacy Breweries in order to create a new platform that can leverage our resources in conjunction with those of the Legacy team,” he said.As those “brewing hubs” are established, the company would also look to acquire 10 to 15 smaller breweries in those geographies. Those companies would be able to access expanded production and packaging capabilities and have better access to raw materials such as hops, malt, and cans. (Beara Portsmouth Location for Sale - Call Me or send me an email michael@craftbeerstorm.com !)Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NHMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriberCraft Beer Storm Podcast Stitcher: https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-stormCraft Beer Storm Facebook: https://www.facebook.com/craftbeerstorm/Craft Beer Storm Instagram: https://www.instagram.com/michaelpotorti/

Craft Brew News - 3/29/19(brought to you via Brewbound.com)Beer Institute: Aluminum Tariffs are Hurting US Beer IndustryAround this time last year, the Beer Institute (BI), a national trade association representing the American brewing industry, warned that President Donald Trump’s aluminum and steel tariffs would cost the beer industry $347 million annually and potentially lead to the loss of 20,000 jobs.Well, as it turns out, the BI’s worst fears are coming true.The Washington, D.C., lobbying group tapped Austin, Texas-based Harbor Aluminum — a research firm that specializes in the global aluminum industry –According to the firm — the U.S. beverage industry paid about $250 million for aluminum cansheet between March and December of last year.During that same period, however, the United States Department of the Treasury collected just $50 million, while U.S. smelters and rolling mills pocketed the rest.Here’s the rub: The U.S. cansheet used to produce beverage cans contains 70 percent domestic scrap metal, which is exempt from tariffs. The other 30 percent comes from imported primary aluminum.But according to the BI, domestic beverage manufacturers paid a tariff on 100 percent of the cansheet used to make beverage cans.In other words, rolling mills and smelters are effectively stealing from beverage manufacturers by overcharging for cansheet as if it was made entirely from imported primary aluminum.“Brewers are paying a tariff price even on domestic aluminum,” McGreevy said via a press release. “I have heard from brewers large and small from across the country who are seeing their aluminum costs drastically increase, even when they are using American aluminum.”Approximately 60 percent of the beer produced and sold in the U.S. is packed in aluminum cans and bottles, the BI estimates.In addition to the BI and the Brewers Association, the American Beverage Association and the CMI oppose tariffs on steel and aluminum.These Are the Fastest-Growing Breweries in America, According to the Brewers AssociationAn Iowa craft brewery topped the Brewers Association’s (BA) list of the 50 fastest-growing breweries of 2018, but it wasn’t Toppling Goliath.No, the distinction of being the fastest-growing U.S. brewery in 2018 belongs to Lake Time Brewery.The 7-year-old Lake Time — located in Clear Lake, Iowa, a vacation haunt for Midwesterners about 30 minutes from the Minnesota border — produced 1,300 barrels of beer in 2018, according to co-founder Bob Rolling. That’s up from an estimated 220 barrels in 2017, which Rolling attributed to opening a new production facility and installing a canning line.This is the second year that the BA has released the list of fastest-growing breweries. Last year’s top honor went to Milford, Massachusetts-based Craftroots Brewing, which produced 308 barrels of beer in 2017, up from 20 barrels the year prior. Craftroots didn’t make a repeat appearance on this year’s list, however.Although official production figures were not disclosed, it is believed that the largest brewery on the 2018 list was popular hazy IPA maker Tree House Brewery. The Massachusetts-based craft brewery produced 19,250 barrels of beer in 2017, and likely sold more than 40,000 barrels last year. Tree House did not immediately respond to an inquiry regarding 2018 production figures.On the other end of the spectrum, a handful of companies on the list produced fewer than 100 barrels in 2017, including Long Beach, California-based Dutch’s BrewHouse, which made just five barrels of beer that year.Stone v. MillerCoors: Court Denies Craft Brewery’s Attempt to Block Sales of Rebranded Keystone Light PackagingStone Brewing’s initial attempt to prevent MillerCoors from selling rebranded Keystone Light products has come up short.On Tuesday, a federal judge denied Stone’s motion for a preliminary injunction as well as the San Diego-based craft brewery’s attempt to dismiss MillerCoors’ counterclaims.Although U.S. District Judge Roger T. Benitez denied Stone’s motions, he wrote that the craft brewery’s trademark infringement claim is “moderately strong” and said the “Stone” trademark is “indisputable” with “protectable ownership.”Still, Benitez found that Stone was “hard-pressed” to prove it would suffer irreparable harm by not receiving a preliminary injunction. He added that MillerCoors “has not been found liable of trademark infringement,” and should not be forced to stop using the refreshed Keystone Light packaging until the matter is decided in a courtroom.Stone filed the lawsuit against MillerCoors nearly 14 months ago, alleging that the mainstream beer manufacturer’s rebranded Keystone Light packaging and advertisements infringed upon its “Stone” trademark.The case — which was first cited by attorney Brendan Palfreyman, who runs the TrademarkYourBeer.com website — will now advance to the discovery phase and potentially a trial. Stone is seeking monetary damages and a permanent injunction against the rebranded Keystone Light packages.Stone Brewing co-founder Greg Koch said via the release. “All along this has been a clear-cut infringement case, and now we can focus our resources on proving the significant damages done to the good name of Stone Brewing,” Stone CEO Dominic Engels added. “MillerCoors has made hundreds of millions of dollars from rebranding Keystone in a way that infringes on our trademark,” “It also has hurt Stone and our brand. We look forward to presenting this evidence to the Court at trial.”Boston Beer Names New CMOAfter an eight-month search, the Boston Beer Company (NYSE: SAM) has identified its next chief marketing officer.The country’s second-largest craft brewery today named Lesya Lysyj, who is currently the U.S. president of Welch’s Foods Inc., as its new CMO.At Welch’s, Lysyj was “responsible for $600 million in revenue leading marketing, sales, innovation and licensing” for the company’s food and beverage products in the U.S., according to her LinkedIn. Prior to joining Welch’s, Lysyj spent 1.5 years as the president of Weight Watchers North America and three years as CMO of Heineken USA.Lysyj fills a vacancy left by Jon Potter, Boston Beer’s first-ever CMO, who departed the company last July.In an SEC filing, Boston Beer said Lysyj’s would earn $475,000 annually, not including performance bonuses totaling as much as 50 percent of her base salary. She will also have an option to purchase shares of the company’s Class A Common Stock valued at approximately $1.5 million.Lysyj’s hiring is the second notable appointment for Boston Beer this month. Last week, the company named Uber, Inc. general manager Meghan Joyce to its board of directors.Boston Beer — which makes the Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer brands, among other offerings — posted double-digit growth in depletions, shipments, and sales last year.On its way to shipping nearly 4.3 million barrels of product in 2018, the company increased net revenue by 15.4 percent, to $995.7 million.According to the release, Lysyj, 56, will oversee the “planning, development, and execution” of Boston’s “brand development, marketing, and advertising initiatives.”Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NHMichael PotortiFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.commichael@bearairishbrew.com*** Come visit our brewery for some delicious local craft brew! ***Beara Brewing Co.2800 Lafayette RoadPortsmouth, NH 03801Tel. (857) 342-3272 www.bearairishbrew.com Like us onInstagram: https://www.instagram.com/bearairishbrew/?hl=enFacebook: https://www.facebook.com/BearaIrishBrewingCo Twitter: https://twitter.com/BearaIrishBrew Linked In: https://www.linkedin.com/in/beara-brewing-co-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriberCraft Beer Storm Podcast Stitcher: https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-stormCraft Beer Storm Facebook: https://www.facebook.com/craftbeerstorm/Craft Beer Storm Instagram: https://www.instagram.com/michaelpotorti/

Jenna Behrer, Senior Director of Innovation at Heineken USA, joins host Nicolaj Siggelkow to discuss innovation strategies behind the brand on Mastering Innovation. See acast.com/privacy for privacy and opt-out information.

Interested in creating your own personal brand or up leveling your current one? Give this episode a good listen. We brought on a top branding expert, and I ask her all of the questions that I know you all are dying to know. Some of her answers may surprise you! Jessica Zweig is the CEO of The SimplyBe Agency, a premiere personal branding firm based in Chicago and serving clients nationally. She was named one of the Top Digital Marketers to Watch in 2017 by INC. The SimplyBe Agency helps its clients, ranging from corporate executives to entrepreneurs to creatives, in becoming recognized industry experts and thought leaders. She speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations such as Heineken USA, Red Bull, Chicago Tribune, Virgin and BBMC Mortgage Bank. Jessica has been featured in Forbes, Crains, Chicago Tribune, Chicago Suntimes, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, Michigan Avenue, NBC, ABC, FOX, WTTW, WCIU, CBS and more as a leading entrepreneur and personal branding expert. She has spoken on the international stages of Mindvalley Techweek, NEOCON, LinkedIn, The United Women in Business Foundation, 1871, Microsoft and more as an expert on entrepreneurship, digital marketing and personal branding. You can connect with Jessica Zweig and contact the Simply Be Agency at: Instagram: @jessicazweig Facebook: @Jessica Zweig Fisher Twitter: @Jessica_Zweig LinkedIn: https://www.linkedin.com/in/jessicazweig/ Info on her upcoming Mastermind in Costa Rica, visit : https://www.jessicazweig.com  Jessica is CEO and Founder of SimplyBe. Agency. Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany or on Facebook @projectmewithtiffany.

Jenna Behrer, Senior Director and Head of Innovation at Heineken USA, discusses how the company is translating strategies from Europe to the very different U.S. beverage market. Read more: https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/ See acast.com/privacy for privacy and opt-out information.

Jonnie Cahill, the new CMO for Heineken USA, is charged with marketing one of the world's largest beer brands in one of the largest beer markets. In this episode, Cahill discusses Heineken's global focus, the specific challenges of the U.S. beer market, and the importance of knowing your customer.

Chris Steffanci is President and CEO of Columbia Distributing in Seattle Washington, one of the nation’s largest beverage distributing companies. Chris has spent the last 20 years in the wine and beer industry where he has held senior leadership roles in sales, marketing and strategy. Chris began his career with Gallo Wine on the east coast but overtime decided his true passion was in the beer industry. He has since devoted the majority of his energy working for major global and domestic brewers such as Diageo-Guinness USA in various sales/marketing roles, at Heineken USA where he held several senior leadership roles and as COO of Pabst Brewing Company. Chris’ high energy and passionate leadership style have been the key drivers behind his successful career. In October 2007, at the age of 34, he was awarded New York’s 40 Under 40 award while he was the Senior VP of Sales for the US business at Heineken. Chris is also a member of the Pacific Northwest Young Presidents Organization. He has been featured in several Beverage Journals and participated in numerous speaking engagements within the industry. Chris is a graduate of Plymouth State University in New Hampshire with a Bachelor of Science degree in Economics.