Podcasts about most important takeaway

Placer.ai's Ethan Chernofsky joins Chris and Anne to reveal the 2024 Retail Superlative Awards. Ethan highlights: (4:58) Costco's title as “Most Likely to Succeed Forever” (8:40) Fitness as the “Segment of the Year” (14:08) "Favorite Data Point of the Year" with surprising insights from eclipse-related foot traffic and home furnishings (17:11) The "Most Important Takeaway of 2024" on cross-shopping and consumer behavior (21:40) Retail Media as the "Buzziest Topic of the Year" (27:11) Just Walk Out Tech as the "Most Overrated Innovation" Finally, he makes a bold prediction with Macy's as the “Biggest Sneaky Upside Retailer to Watch” in 2024 (36:41), offering a surprising perspective on department stores. #retailtrends #retailinsights #retailmedia #retailtechnology Music by hooksounds.com Sponsored Content

In this episode of The Blendr Report, Jonathan and Liam sit down with Sam Cooper, an investigative journalist who's work led to the Foreign Interference Inquiry in Canada. Sam has been a journalist for over 15 years, covering foreign interference, corruption, and organized crime, particularly concerning China's influence in Canada. His career has included roles at The Province, the Vancouver Sun, and Global News. Recently, Sam left Global News to start his own independent journalism platform called The Bureau. Sam is also a best-selling author of a book called willful blindness, which is a deep dive into Canada - China relations. - Topics: 0:00 Sam Cooper Introduction 0:36 How Narcos and the CCP Captured Canada 3:20 Is the Government Facilitating Criminal Money Laundering? 6:04 How Powerful are Chinese Narcos? 8:46 Underground Casinos in Canada 12:42 Is Canada More Corrupt Than Other Countries? 15:46 How the CCP Weaponizes Crime 18:18 Criminals Abusing Canada's Immigration Policies 21:39 Manipulating Elections Through Immigration 23:50 Foreign Interference Commission 27:20 Chinese Communist Sympathizers in Canadian Senate 34:06 Are Things Getting Worse or Better? 38:05 How Do We Inform the Public About Corruption and Crime? 41:03 Social Consequences for Discussing Important Topics 45:24 Personal Safety While Exposing Powerful Criminals 50:48 What is the Solution to this Corruption? 59:01 Is the Canadian Government Hostile to its Citizens? 1:03:35 How Bad is the Election Interference? 1:10:10 Trudeau's Relationship with China 1:13:04 The Global Marxist Revolution Idea 1:16:35 Is Canada a Stepping Stone for China? 1:19:50 What is the Most Important Takeaway? - Sign up for raw and uncensored news at www.blendrnews.com - Follow BLENDR News: Twitter - @BlendrNews Instagram - @blendr.report TikTok - @blendrnews - Connect with Jonathan: Instagram - @itsjonathanharvey TikTok - @itsjonathanharvey - Connect with Liam: Instagram - @liam.out.loud Twitter - @liam_out_loud YouTube - @liam-out-loud - Connect with Sam: www.thebureau.news Twitter: @scoopercooper

The world could end in 72 minutes, see how the apocalypse plays out Annie Jacobsen is an investigative journalist, New York Times bestselling author, and a 2016 Pulitzer Prize finalist. Her books include, ‘Area 51', ‘Operation Paperclip', and ‘The Pentagon's Brain'. In this conversation Annie and Steven discuss topics such as, how one person could cause the end of the world, what country would survive WW3, how close we are to nuclear war, and the strategic deception of the CIA. 00:00 Intro 01:59 Why Write This Book Now? 06:30 Are We Getting Closer to Nuclear War? 08:05 Who Is in Charge of the Nuclear Button? 12:23 The Evolution of Nuclear Weapons 16:16 Who Has Nuclear Weapons? 21:32 What Is the Football and Why Is Near the President 24/7? 24:30 How Important Is Picking the Right Leader? 28:17 What If the President Is Dead? 29:28 The Biggest Mistakes in Nuclear Detection 32:16 Nuclear War Games and Strategies 38:09 How Do the Decision Makers Cope? 40:32 How Would We Know Where the Nuclear Bomb Got Launched From? 46:02 What Happens After the First Minutes? 51:46 What Happens if the President Dies 53:23 The Aftermath 01:01:59 What Would Happen to a Country After It's Struck by Nuclear Bomb 01:06:51 How Many People Will Die? 01:07:35 Where Is Safe? 01:10:07 What Is the Solution? 01:14:02 How Did Annie's Feelings Change? 01:15:53 Conspiracy or Real? 01:26:55 The Role of the CIA 01:30:36 AI and the War Machine 01:40:55 Is Annie Optimistic? 01:43:37 The Origin of War 01:46:24 The Most Important Takeaway from Annie's Books 01:50:25 The People on Both Sides of Nuclear 01:59:18 The Impact of Your Books on You 02:00:46 Survivors of Nuclear Bomb 02:02:28 Conversations with Her Husband 02:06:18 What Have You Changed Your Mind About? You purchase Annie's most recent book, ‘Nuclear War: A Scenario', here: https://amzn.to/44yEoRe Follow Annie: Twitter - https://bit.ly/3UNNZQO Instagram - https://bit.ly/3UPDgp5 Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Huberman Lab Podcast Notes Daily morning sunlight & sunset viewingTip: in the winter months, get 30 minutes of sunlight viewing while you have itDaily non-sleep deep rest (such as yoga Nidra which puts you into a state of feeling, not planning) 10-30 minutes, usually in the afternoon or in the morning on days after poor sleepWake up groggy but sleeping plenty? Consider setting the alarm at the end of your ultradian cycle so you may get less sleep, but it will coincide better with natural rhythmsRead the full notes @ podcastnotes.orgRecently I had the pleasure of hosting two live events, one in Seattle, WA and one in Portland, OR. These events were part of a lecture series called The Brain Body Contract. My favorite part of each evening was the question & answer period, where I had the opportunity to answer questions from the attendees of each event. Included here is the Q&A from our event in Seattle, WA. Attend The Brain Body Contract Live Events Los Angeles, CA: October 16, 2022 New York, NY: November 9, 2022 https://hubermanlab.com/tour Presale password: huberman Thank you to our sponsors Momentous: https://www.livemomentous.com/huberman InsideTracker: https://insidetracker.com/huberman Timestamps (00:00:00) The Brain Body Contract Q&A (00:01:07) Momentous Supplements, InsideTracker (00:01:35) Upcoming Live Events: Los Angeles & New York (00:02:16) What Is Your Most-Used Protocol? (00:04:12) Should You Vary Wake-Up Time Seasonally? (00:06:05) Why Is My Drive Depleted Upon Waking-Up? (00:08:42) What Are Your Favorite/Most Impactful Books? (00:12:08) What Excites You About the Future of Mental Health Treatment? (00:17:25) What Is the Biggest Area Tor Performance Enhancement? (00:21:44) Can You Still Do a Kickflip? (00:22:32) Tips on How to Improve Memory (00:24:54) How Do You Manage Social Media Addiction? (00:27:43) Were You Nervous Tonight/ How Did You Prepare? (00:29:10) Is Learning from Failure Equal to Learning from Success? (00:32:23) When Are You Going to Start Training Jiu-Jitsu? (00:33:28) Discuss the Supplements You Take (00:36:29) Advice or Protocols to Improve Learning & Retention (00:38:42) What Exciting Research/Work are You Doing? (00:40:22) How Does Dopamine Factor into Neuroplasticity? (00:43:12) What Advice Do You Have for Future Scientists? (00:46:47) Is Age 66 Too Old for Neuroplasticity & Learning? (00:48:00) How Do You Read Research Papers? (00:49:40) What is Your Favorite Condiment? (00:50:10) Most Important Takeaway from Your ADHD Research? (00:52:58) What Future Episodes Are in the Pipeline? Title Card Photo Credit: Mike Blabac Disclaimer

Huberman Lab: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Recently I had the pleasure of hosting two live events, one in Seattle, WA and one in Portland, OR. These events were part of a lecture series called The Brain Body Contract. My favorite part of each evening was the question & answer period, where I had the opportunity to answer questions from the attendees of each event. Included here is the Q&A from our event in Seattle, WA. Attend The Brain Body Contract Live Events Los Angeles, CA: October 16, 2022 New York, NY: November 9, 2022 https://hubermanlab.com/tour Presale password: huberman Thank you to our sponsors Momentous: https://www.livemomentous.com/huberman InsideTracker: https://insidetracker.com/huberman Timestamps (00:00:00) The Brain Body Contract Q&A (00:01:07) Momentous Supplements, InsideTracker (00:01:35) Upcoming Live Events: Los Angeles & New York (00:02:16) What Is Your Most-Used Protocol? (00:04:12) Should You Vary Wake-Up Time Seasonally? (00:06:05) Why Is My Drive Depleted Upon Waking-Up? (00:08:42) What Are Your Favorite/Most Impactful Books? (00:12:08) What Excites You About the Future of Mental Health Treatment? (00:17:25) What Is the Biggest Area Tor Performance Enhancement? (00:21:44) Can You Still Do a Kickflip? (00:22:32) Tips on How to Improve Memory (00:24:54) How Do You Manage Social Media Addiction? (00:27:43) Were You Nervous Tonight/ How Did You Prepare? (00:29:10) Is Learning from Failure Equal to Learning from Success? (00:32:23) When Are You Going to Start Training Jiu-Jitsu? (00:33:28) Discuss the Supplements You Take (00:36:29) Advice or Protocols to Improve Learning & Retention (00:38:42) What Exciting Research/Work are You Doing? (00:40:22) How Does Dopamine Factor into Neuroplasticity? (00:43:12) What Advice Do You Have for Future Scientists? (00:46:47) Is Age 66 Too Old for Neuroplasticity & Learning? (00:48:00) How Do You Read Research Papers? (00:49:40) What is Your Favorite Condiment? (00:50:10) Most Important Takeaway from Your ADHD Research? (00:52:58) What Future Episodes Are in the Pipeline? Title Card Photo Credit: Mike Blabac Disclaimer

Huberman Lab Podcast Notes Daily morning sunlight & sunset viewingTip: in the winter months, get 30 minutes of sunlight viewing while you have itDaily non-sleep deep rest (such as yoga Nidra which puts you into a state of feeling, not planning) 10-30 minutes, usually in the afternoon or in the morning on days after poor sleepWake up groggy but sleeping plenty? Consider setting the alarm at the end of your ultradian cycle so you may get less sleep, but it will coincide better with natural rhythmsRead the full notes @ podcastnotes.orgRecently I had the pleasure of hosting two live events, one in Seattle, WA and one in Portland, OR. These events were part of a lecture series called The Brain Body Contract. My favorite part of each evening was the question & answer period, where I had the opportunity to answer questions from the attendees of each event. Included here is the Q&A from our event in Seattle, WA. Attend The Brain Body Contract Live Events Los Angeles, CA: October 16, 2022 New York, NY: November 9, 2022 https://hubermanlab.com/tour Presale password: huberman Thank you to our sponsors Momentous: https://www.livemomentous.com/huberman InsideTracker: https://insidetracker.com/huberman Timestamps (00:00:00) The Brain Body Contract Q&A (00:01:07) Momentous Supplements, InsideTracker (00:01:35) Upcoming Live Events: Los Angeles & New York (00:02:16) What Is Your Most-Used Protocol? (00:04:12) Should You Vary Wake-Up Time Seasonally? (00:06:05) Why Is My Drive Depleted Upon Waking-Up? (00:08:42) What Are Your Favorite/Most Impactful Books? (00:12:08) What Excites You About the Future of Mental Health Treatment? (00:17:25) What Is the Biggest Area Tor Performance Enhancement? (00:21:44) Can You Still Do a Kickflip? (00:22:32) Tips on How to Improve Memory (00:24:54) How Do You Manage Social Media Addiction? (00:27:43) Were You Nervous Tonight/ How Did You Prepare? (00:29:10) Is Learning from Failure Equal to Learning from Success? (00:32:23) When Are You Going to Start Training Jiu-Jitsu? (00:33:28) Discuss the Supplements You Take (00:36:29) Advice or Protocols to Improve Learning & Retention (00:38:42) What Exciting Research/Work are You Doing? (00:40:22) How Does Dopamine Factor into Neuroplasticity? (00:43:12) What Advice Do You Have for Future Scientists? (00:46:47) Is Age 66 Too Old for Neuroplasticity & Learning? (00:48:00) How Do You Read Research Papers? (00:49:40) What is Your Favorite Condiment? (00:50:10) Most Important Takeaway from Your ADHD Research? (00:52:58) What Future Episodes Are in the Pipeline? Title Card Photo Credit: Mike Blabac Disclaimer

Recently I had the pleasure of hosting two live events, one in Seattle, WA and one in Portland, OR. These events were part of a lecture series called The Brain Body Contract. My favorite part of each evening was the question & answer period, where I had the opportunity to answer questions from the attendees of each event. Included here is the Q&A from our event in Seattle, WA. Attend The Brain Body Contract Live Events Los Angeles, CA: October 16, 2022 New York, NY: November 9, 2022 https://hubermanlab.com/tour Presale password: huberman Thank you to our sponsors Momentous: https://www.livemomentous.com/huberman InsideTracker: https://insidetracker.com/huberman Timestamps (00:00:00) The Brain Body Contract Q&A (00:01:07) Momentous Supplements, InsideTracker (00:01:35) Upcoming Live Events: Los Angeles & New York (00:02:16) What Is Your Most-Used Protocol? (00:04:12) Should You Vary Wake-Up Time Seasonally? (00:06:05) Why Is My Drive Depleted Upon Waking-Up? (00:08:42) What Are Your Favorite/Most Impactful Books? (00:12:08) What Excites You About the Future of Mental Health Treatment? (00:17:25) What Is the Biggest Area Tor Performance Enhancement? (00:21:44) Can You Still Do a Kickflip? (00:22:32) Tips on How to Improve Memory (00:24:54) How Do You Manage Social Media Addiction? (00:27:43) Were You Nervous Tonight/ How Did You Prepare? (00:29:10) Is Learning from Failure Equal to Learning from Success? (00:32:23) When Are You Going to Start Training Jiu-Jitsu? (00:33:28) Discuss the Supplements You Take (00:36:29) Advice or Protocols to Improve Learning & Retention (00:38:42) What Exciting Research/Work are You Doing? (00:40:22) How Does Dopamine Factor into Neuroplasticity? (00:43:12) What Advice Do You Have for Future Scientists? (00:46:47) Is Age 66 Too Old for Neuroplasticity & Learning? (00:48:00) How Do You Read Research Papers? (00:49:40) What is Your Favorite Condiment? (00:50:10) Most Important Takeaway from Your ADHD Research? (00:52:58) What Future Episodes Are in the Pipeline? Title Card Photo Credit: Mike Blabac Disclaimer

Today, our expert guest is Robbie Samuels, a professional speaker, business growth strategy coach, virtual event design consultant, executive Zoom producer, podcast host, author, and much more. He's recognized as a marketing expert by Harvard Business Review Ascend, Forbes, Lifehacker, and Inc., and as an “industry expert in the field of digital event design” by JDC Events.  Robbie has always loved people and relationships – gathering, meeting, and connecting people. His path started years ago when he ran a successful Meetup group, and part of that success came from his talent in teaching members how to make real connections, both within the group and with others outside of it. At the start of the pandemic, when hand shakes and eye contact were no longer topics people needed to know about, Robbie reinvented himself by getting into the virtual event space and bringing his expertise in human connection to Zoom. He grew that business from zero to six figures in eight months and has now published a book on how he did it – and how others can replicate his success. For people feeling ready to make the leap from working for somebody else to working for themselves, Robbie's hope is that his book can help make the transition less painful. He outlines the common mistakes people make when starting a business and how to avoid them.  For instance, many people think they need a massive email list in order to start a successful business or to sell their products and offerings, but that's not the case. If you co-create your offer with your audience, you will see much more success. Rather than having a fully formed idea of what you want to offer set in stone, try starting with a lightly held idea that you are open to changing as you get feedback. Then, rather than digging in and pitching that idea, start asking questions to people in your market. Your job is to dig deep and find the problems they have but can't see. The process should look like this: Find 20-25 people in your industry to act as a focus group Set up a call with each person and interview them to find out what their needs are Create a pilot program based on the problems they presented Invite that base group into the pilot program and get their testimonials It's your job to educate people on what their real problem is, but you can't reach a solution before you find out how it impacts them.   The Biggest Helping: Today's Most Important Takeaway “80% of the people you need to know to be successful, you've already met. It's time to wake up your network.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Podcasts to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: robbiesamuels.com Read: Small List, Big Results LinkedIn: linkedin.com/in/RobbieSamuels   The Daily Helping is produced by Crate Media

Today's expert guest, Yanik Silver, has been called a cosmic catalyst, a maverick mischief-maker, and a galactic goofball. He's redefining how business is conducted in the 21st century at the intersection of evolutionary growth, impact, and fun. Yanik is the creator of the Cosmic Journal, author of “Evolved Enterprise,” and the founder of Maverick1000, a global network of top entrepreneurs and visionary entrepreneurs making a big difference in the world without taking themselves too seriously. It's not unusual to find him dressed as a lemur, a showgirl, or even in matching mermaid tails with Sir Richard Branson. Yanik grew into the person he is today thanks to the deep influence of his parents. His father was an entrepreneur. Growing up in that environment made all the difference to Yanik's perspective on the world. He loved studying the techniques of old-school copywriters who found success even when it took so much more effort to get people to take action, let alone make a purchase. He learned all about direct response marketing, which helped grow his dad's business on a national scale. When Yanik created his first million-dollar product, his inbox filled with people asking him how he did it. So, he launched a new career out of helping people productise their knowledge and experience. When he heard the sound of, what he calls, the cosmic alarm clock —  he questioned whether or not he would be happy doing what he was doing, ten years from now, and realized it was time to make another change. That led to Maverick1000, a group that emphasises growth, impact, and fun. If you're still trying to figure out what you're meant to do, it's time to start asking yourself the right questions and challenging yourself to find truth in the answers. If you're writing to a journal prompt, write out twenty answers. The last few are probably going to be the most interesting. You can also tap into different parts of your brain by writing with your non-dominant hand. This time in the world is one of the most significant opportunities to hear your Cosmic Alarm Clock go off and to wake up to what it's telling you.   The Biggest Helping: Today's Most Important Takeaway   “You don't need to see the full path, just the next step, then the next one, and the next one will open up to you. Each step moves you closer to your center even if you feel upside down and turned around. Maybe you feel like you are walking in circles further away from your goal. Keep moving. Keep going. One step forward. One step onwards. Until you see the next turn. The next twist in the road. It's all within sight until you shift again. This time you come home again to yourself fully.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Podcasts to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: yaniksilver.com 20 Predictions for the Transformative 2020s cosmicjournal.com Instagram: @yaniksilver Read: “Evolved Enterprise” Sinking Ships, Mermaid tails and Lessons from the Deep with Sir Richard Branson   The Daily Helping is produced by Crate Media

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Doug Marshall Website: https://www.achieveb2bmarketing.com/  Twitter: https://twitter.com/dougsmarshall  LinkedIn: https://www.linkedin.com/in/dougmarshalllinkedin/  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro For the majority of Marketers, they will find themselves within the B2B (Business to Business) Marketing space rather than B2C (Business to Consumer), but as we all know there are many blurred lines here in terms of the strategies and tactics we should be using. Enter Doug Marshall the MD of Achieve B2B Marketing a company well within the B2B space when it comes to strategic planning and marketing communications. Doug has a wealth of Marketing experience, with a background in the publishing industry rising to Group Head of Marketing before becoming a Marketing Consultant. In this episode we cover; - The difference between B2C and B2B Marketing - What you should focus on first - The details behind a Marketing plan - The biggest frustrations within B2B Marketing Watch the episode video: https://youtu.be/xjJSsJa8eyM  Takeaways Top Tip It sounds crazy that some companies don’t consider this, but when you are entrenched in something sometimes it’s hard to see above it. When Doug stated that you need to ask the customers what they want!, it made perfect sense. Our businesses are there to solve a problem and we need to know what problem needs solving the most! Favourite Quote ‘Think of the emotions someone in the B2B space is going through’ and it’s so easily missed as we often see B2B as transactional, but there are still people involved here, real, physical people and we can’t forget that. Get to know them as well as you know the business as you’re selling to them, not to the business. And Finally, the Most Important Takeaway from this Episode We’ve got to remember that measuring and monitoring our activities is fundamental for future improvements and success. Using the NPS (Net Promotor Score) and review sites provides a really good overview of how well a company is doing from both the qualitative and quantitative. Do this over a period of time to see trends and patterns to help you in the future. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Today, our expert guest is Dan Miller, author of the New York Times bestselling book, “48 Days to the Work You Love.” He's been a guest on CBS' The Early Show, MSNBC's Hardball, and Fox Business News with Dave Ramsay. His own weekly show is consistently ranked #1 in the Careers category on Apple Podcasts. He's a frequent speaker at conferences and more than 140,000 people subscribe to his weekly newsletter. Everything Dan does aims to help people find or create the work that they love.   The message of 48 Days started at a low point in Dan's life. He's always been an entrepreneur, and during an economic downturn, he was put into a difficult position. He began teaching Sunday school classes to keep himself in service, surprising himself with how popular those classes became. He did not expect so many people to be unhappy with what they did for a living. In working himself out of a hole, he discovered that it was a near-universal need across industries.   If you're in that place of not loving the work that you do, how do you start the process of 48 Days? Start from the inside. 85% of the process is looking inward, identifying your unique skills and abilities, your personality tendencies, your dreams and passions, and getting a clear focus on what's special about you. Once you've identified those, you can start to focus on the application. What kind of work environment — whether it's a job or a business you create — will integrate the things you now know about yourself?   Along with finding work that you love, you need to be aware of common career mistakes to avoid. Don't get too comfortable with the status quo. People are constantly changing, growing you should allow your career to do the same.   The Biggest Helping: Today's Most Important Takeaway   “It's never too late to have a new beginning. I talk to 27-year-old attorneys who say, “I never should have done that, I made a mistake.” And they imply now they just have to coast into the grave when you're not old enough to ask the right questions, yet. You've got tons of time to reevaluate, redirect, realign. And then, somebody who's 65 who's been forced into retirement says, “Well, now I'm confined to 30 years of sitting on the front porch drooling on myself.” A lot of people at that point have the first real understanding of their greatest gifts and can turn that into the most productive two or three decades of their life. It's never too late to have a new beginning.” --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Podcasts to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: 48days.com Read: "48 Days to the Work (and Life) You Love" Listen: 48 Days Podcast The Daily Helping is produced by Crate Media

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Richard Moore https://therichardmoore.com/  https://www.linkedin.com/in/richardjamesmoore/  richard@therichardmoore.com/  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Part 2 of 2 Just a quick reminder that this is part 2 of a 2 part chat with Richard Moore and how to Master the Sales Process. If you haven’t already, check out the first episode from last week. Last week we ended by talking about how using video is a much better way of communicating than using the standard telephone (they still exist I’ve been told). Now let’s get back to Richard and all things sales. Watch the episode video: https://youtu.be/9YTc1TY6YuA  Takeaways Top Tip Richard discussed thinking about the objectives and outcomes and making them realistic to your position. For example, if it’s your first day in a sales role and you are inexperienced, then the objective is to make those calls rather than be a closer. You’re one step closer to moving to the next level and a successful sales process. It’s exactly the same in Marketing, you’re not going to revolutionise the world or even a company on day one. Take it one step at a time. Favourite Quote If your rejection rate is high due to the price point, then it’s best to pre-qualify that the pricing you offer isn’t an issue before moving forward. ‘You need to deliver a little nugget of information in the first 30 seconds of the conversion as to why you’re premium, and then that doesn’t come up so much’. Pre-qualification thought the customer journey is imperative as to not waste your time or your potential clients. And Finally, the Most Important Takeaway from this Episode Take note. Content forms gravity. Powerful words indeed. You need to build you bank of content that is helpful to the people you are looking to serve. The more you push out into the world, the more your ideal clients will start to notice you and gravitate towards you. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Richard Moore https://therichardmoore.com/  https://www.linkedin.com/in/richardjamesmoore/  richard@therichardmoore.com/  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Part 1 of 2 Just a quick note that this is part one of two of this interview with Richard Moore. He provided so much value that I decided to chop him in half and serve him up over two weeks for you. And now that odd and a little scary intro. Here’s Pete with the official intro and remember to subscribe to the podcast so you don’t miss part two next week. Intro Sales and Marketing, two opposites. But opposites often attract and in this case they should and do. I always like to think about sales as the end result of good Marketing and I stand by that. That said, understanding the sale process, how it can work in tandem with Marketing can be the difference between closing a sale and getting the door closed on you. It’s about time we put some clarity around this and who better than Richard Moore, or The Richard Moore as his domain names states. Richard has gone from 60-hour work weeks in the City of London to setting up his own business to help others gain momentum as they launched their own. Richard also runs a weekly live Q&A and creates courses such as Basics of Sales and his flagship product: the LinkedIn Client Accelerator programme and has been featured in Forbes, The Huffington Post, Inc, Thrive, Influencive as well as on podcasts just like this. In these episodes we cover: - Getting into the right mindset - Gaining the attention of the RIGHT clients - Warming-up leads - Dealing with objections - Closing the sale - What to do next? Watch the episode video: https://youtu.be/9YTc1TY6YuA Takeaways Top Tip Richard discussed thinking about the objectives and outcomes and making them realistic to your position. For example, if its your first day in a sales role and you are inexperienced, then the objective is to make those calls rather than be a closer. You’re one step closer to moving to the next level and a successful sales process. It’s exactly the same in Marketing, you’re not going to revolutionise the world or even a company on day one. Take it one step at a time. Favourite Quote If your rejection rate is high due to the price point, then it’s best to pre-qualify that the pricing you offer isn’t an issue before moving forward. ‘You need to deliver a little nugget of information in the first 30 seconds of the conversion as to why you’re premium, and then that doesn’t come up so much’. Pre-qualification thought the customer journey is imperative as to not waste your time or your potential clients. And Finally, the Most Important Takeaway from this Episode Take note. Content forms gravity. Powerful words indeed. You need to build your bank of content that is helpful to the people you are looking to serve. The more you push out into the world, the more your ideal clients will start to notice you and gravitate towards you. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Stacey Brown Randall  https://www.staceybrownrandall.com/  Take the Ninja Quiz: https://www.staceybrownrandall.com/quiz  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro Referrals, no matter how much we like to think that our own communications tactics alone is what will drive our success, this type of Marketing can be very successful. We all know how much word of mouth and the opinions of others can influence our decision-making process, so if we can have some sort of control over this, some way of building a referral system, then surely this would be a long-term tactic that will pay off. Enter Stacey Brown-Randall. Stacey teaches small business owners and sales professionals how to generate referrals without asking, without the dark arts of manipulation and even through being your authentic-self. Why should we believe her? Because this is how Stacey built her own business up and now she’s here to walk us through the Referral Ninja Master Framework™. In this episode we cover; - Old school referral tactics and why they don’t work Go through the 6 integral elements to a great referral strategy: 1 - Laying the ground work 2 – Referral source identification 3 – Building a referral experience 4 – Planting those referral seeds 5 – Planning and implementation 6 – Tracking results and improvements - And explore the mentality of play the long game Watch the episode video: https://youtu.be/RnKsqNb_1aQ  Takeaways Top Tip Stacey mentioned ‘referral seeds’ which are the touch-points where consumers come into contact with your business. I’m a huge fan of knowing and understanding your touch-points and improving these to improve your overall referral success rate. Favourite Quote When Stacey looked back at the old school tactics getting referrals which were ‘you have to ask for them…. You have to pay for them… You have to be overly promotional or gimmicky’ which can lead to the falsehood of viewing these as the only tactics that work. Don’t let that happen! And Finally, the Most Important Takeaway from this Episode If you want to improve your referral rate, think of the quality not the quantity. If you do this, you’ll see your closing ratio improve. So, let’s start to put some thought behind our referral tactics. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Marc Champagne Website: https://www.behindthehuman.com  Book: https://www.baronfig.com/personal-socrates  Behind The Human Podcast: Apple: https://apple.co/2qX2YfS)  Spotify: https://open.spotify.com/show/6H3VNU8UiKPxzyM82KXKiT?si=4zwYZxEiRV64KDb2gIcj5Q  Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8zX2RDUnE2Yg%3D%3D  Instagram https://www.instagram.com/behindthehuman/  LinkedIn: https://www.linkedin.com/in/marc-champagne-14767b17  Twitter: https://twitter.com/marcchampagne  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro It’s easy to take our mental state for granted, until we realise how much this might be affecting us in terms of reaching peak performance or being at our best. This episode isn’t a ‘mental health’ concern conversation, it’s about those elements we need to be aware of and how to tackle them daily to get you performing at your best. So you can Make things better, by making better things as Seth Godin would say. And who better to talk us through this than Marc Champagne, Mental Fitness Advocate and host of the podcast Behind the Human. Marc was responsible for co-founding the journaling app KYO, reaching over 86 million people without any paid advertising. But that’s now in the past. And after studying mental fitness practices for over a decade, Marc now works with motivated humans, implementing personalised rituals, practices and mental fitness while also leading the mental fitness program for THRIVE Performance & Regenerative Medicine. In this episode we cover; - Why is our health so important - Why many don’t see it as a top priority - Top tips for better mental fitness including - Morning routine - Dealing with micro and macro stresses - What to do before you go to bed Watch the episode video: https://youtu.be/3Q2BQfiUKII  Takeaways Top Tip I loved the nightly ritual that Marc told us about, writing down a question you can’t answer just before you go to bed and in the morning seeing it in a whole new light. I’m definitely trying that one. Favourite Quote This was actually a failure that Marc discussed, to some extent, and that was when he mentioned the app KYO ‘the app itself, we reached 86 million people…but we didn’t have a flow to the content and to the experience… to build a successful financial model’ which goes to show how important getting all the tactical elements correct in your Marketing Plan. I’m talking of course about the Marketing Mix. And Finally, the Most Important Takeaway from this Episode We accept a lot when it comes to our health and it’s easy to let things slip, especially with our mental fitness. Pause, take stock and use techniques to better you mind and judgement. Your perception is your reality. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Michelle Gately https://theunfinishedbookshelf.com/  https://www.instagram.com/unfinishedbookshelf/  Analysing Headings: https://coschedule.com/headline-analyzer  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro It’s easy to forget how powerful a good blog can be - Even WordPress started as a bloggers best friend. But now we have more social apps than ever, it’s easy to create audio and videos and some say that many can’t even sentence a string together! That’s why we all need Michelle Gately in our corner. Michelle has been blogging since 2012, for laughs, but now takes it a little more seriously and helps businesses create engaging online content and build deep relationships with their audience. And who doesn’t want that? In this episode we cover what you need to consider to develop a successful blog; - The heading, content and layout - How to incorporate SEO - Is there a perfect number to post? - How should we be repurposing this blog content - How to get people to read it - Continual mistakes people are making Watch the episode video: https://www.youtube.com/watch?v=MxE_VlHg_0w  Takeaways Top Tip As headlines are hugely important and we use these in attracting and persuading people that our posts are worth reading, using tools such as Coschedues headline analyser can help to boost the power of your headlines. https://coschedule.com/headline-analyzer  Favourite Quote ‘A sentence should be a labour to write, not to read’ attributed to Joe Moran from his book ‘First You Write a Sentence’ which typifies what writing is all about. Write for your audience. And Finally, the Most Important Takeaway from this Episode Is about repurposing your blog content. A great way to do this (or at least to start to understand how you can repurpose it) is to chop each blog post into sections, with each section becoming mini pieces of content that can be either elaborated on or used to entice readers to the whole article. This should provide you with enough content to fill anyone’s calendar. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Estie Rand https://www.linkedin.com/in/estierand/  https://www.estierand.com/   https://www.estierand.com/freegift  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro John Wanamaker is credited with saying ‘Half the money I spend on advertising is wasted; the trouble is I don't know which half.’ Was he a fool, was he misguided or was he actually just wasting half his money? Whether you believe this statement or not, wasting your marketing budget is a bit of criminal offense, stinking of laziness and uneducated decision making. Our guest this week can help solve all that. Her LinkedIn profile proudly states ‘I help you stop throwing spaghetti at the wall and hoping something sticks!’ which I see as a much more worthwhile quote. Estie Rand, founder of Strand Consulting is helping people take the headache out of their business, through growth, scale and generating a profit, regardless of where you currently are – just starting, a few years down the road or even well-established. What better way to get you started than to chat through the top six marketing money wasters, to effectively make you a better marketer in around 40 minutes! In this episode we cover; 1 - Starting with Logos and Branding 2 - Building a Web Site Right Away 3 - Using A One-Size-Fits-All Social Media Strategy 4 - Blindly Placing Pay-Per-Click Ads 5 - Siloing Sales and Marketing 6 - Not Knowing When to Quit - What’s the biggest money waster you’re seeing in Marketing and what can we do to resolve this? Before we dive into the Marketing pit of wastefulness, I want to find out. Estie, what is giving you a headache right now? Watch the episode video: https://youtu.be/OBBk67FIGY4  Takeaways Top Tip From the six money wasters Estie mentioned my number one has to be staring with logos and branding. You may buy something from the brand or the badge, but this is because these brands have been well established for some time and built up their reputation. You need that reputation before you start trying to live off a logo and even then you better make sure what you’re selling solves a problem and has value. Favourite Quote ‘they lose a lot of money because of it’ and this was Estie talking about having separate departments for sales and marketing. This doesn’t make sense to me either and I’m not surprised that companies lose money when they separate the two. Sales is the end product of good marketing, the two MUST work together. So many benefits to this…. If you don’t already, try it! And Finally, the Most Important Takeaway from this Episode Not knowing when to quit. Know your limits and don’t get dragged down the wrong path just because of sunk costs. It’s never too late to change and have success. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Lucy Mowatt https://www.linkedin.com/in/lucymowatt/  https://www.methodmarketing.org/  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro Writing has never been my strong point, although creativity and imagination are high up there which is part of my own content strategy, but how about you? Where are your strengths and weaknesses in the content genre? In a world where content really matters, be it driving awareness, gaining attention, educating or even entertaining it is always a good thing to have a process behind you, to keep you on course. Enter Lucy Mowatt and The content Marketing Method. Lucy is an experienced content marketing consultant with more than 10 years’ experience working both in-house and agency-side. Working previously as a magazine editor and now with start-ups and big brands helping them to achieve their goals through strategic content marketing activity. In this episode we cover; - The content Marketing Method: Audit – Strategy – Plan – Delivery – Performance - The best platforms / apps / software to help with developing content - What do most people do wrong when tackling their content plan But first, as Lucy comes from Norwich, there was only one question I had in mind to kick off our chat – Alan Partridge, discuss? Watch the episode video: https://youtu.be/Vgf-BLAfEGg  Takeaways Top Tip Set out your objectives before you do anything in terms of producing content. I would even go one step further and add in all the elements Lucy went on to talk about here such as your audit and strategy. Favourite Quote Apart from discussing Alan Partridge was when Lucy stated ‘a lot of businesses don’t think about the audience enough’ which is so true. Organisations can become very insular and think that EVERYONE cares about them, when in reality… they don’t. Write for the few that do care. And Finally, the Most Important Takeaway from this Episode Is that you don’t have to be on EVERYTHING. Choose your channels and use them well. It’s good to experiment and test the waters, but don’t feel you have to be everywhere all the time. Small step. Doing one channel correctly, consistently, will help you so much more than spreading yourself far too thinly, especially if you are a small company – know your limits and the impact you can have within these. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Lila Smith https://saythingsbetter.com/   https://www.linkedin.com/in/lilasmith/  lila@saythingsbetter.com  Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Intro We can get so caught up in our own business, what it does, what it delivers and how great it is, we can often forget that the way and how we communicate can have a huge effect on someone’s perception of you and your organisation. They say first impressions count, but that doesn’t mean we forget about the second, third or hundredth impression! Every time we interact with our clients, prospects and employees we need to be mindful of the way we communicate, what we are saying and how we are saying it and there is no better person to take us through this topic than Lila Smith (probably the nicest person on the internet). Lila is the creator of ‘Say Things Better’, an Intentional Communication method based on her previous life in the theatre, helping people to, well, say things better. And if you think about it, this makes so much sense, who better to help us with what we are trying to say, understand an audience - what they want and learning to take note of ques and listen to what others are saying! In this episode we cover; - The Say Things Better methodology? - Making sure you resonate with others? - Tips on staying quiet and listening? - How to use different media to communicate Now this podcast episode doesn’t start with the usual question as the start of the video recording was worth sharing on the podcast. Enjoy as we take a look at effectively communicating with Lila Smith. Watch the episode video: https://youtu.be/3yOhgbLrTC0  Takeaways Top Tip Lila says that you need to focus on being present, be in the moment, not in the future or the past, but to understand what is happening now. After all, it’s the only thing we can have any level of control over Favourite Quote ‘listen for intent, not content’, which is hugely powerful. It can help to make us more attentive, more engaged and of course – intentional in our actions. And Finally, the Most Important Takeaway from this Episode Is one of the most important things to remember whenever you’re communicating, with family, in business or to a client. Don’t forget your audience! You audience will have an impact on how we communicate and understanding things from their perspective will help us to Say Things Better. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de  Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Kate Christie www.timestylers.com https://www.linkedin.com/in/kate-christie/ https://amzn.to/2GwGniA Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Everyone has been late for something in their lives. And everyone knows someone who is ‘always late’ (this isn’t a good thing, it’s just a thing). But in a time-sensitive world, how can we claw some of this back and start to take control of time? The same time that everyone else has in the world. 24 hours a day. Let’s chat to Kate Christie, Founder & CEO of Time Stylers. Kate is a time management specialist; global Speaker; consultant and the best-selling author of four books, the most recent of which is ‘Me First: The Guilt-free Guide to Prioritising You’ (links are in the show notes). Kate consults on maximising time, with a reputation for helping clients find 30 hours of lost time a month. In this episode we cover; - The main time stealers - Time investment tips - Making sure your day is productive - What teams need to focus on to become more productive - Can we rely on technology for time management? Takeaways Top Tip Don’t think of time as management, it’s an investment. If you do the math’s, your time investment really adds up as Kate so eloquently put it with her numbers and figures. Let’s make sure we invest it in something worthwhile. Favourite Quote ‘Each time we’re interrupted, it takes us about 23 minutes to return to the task we were interrupted from’ which is such a powerful statement. That means, we could literally spend a week not doing the task in hand!!!! Wow1 And Finally, the Most Important Takeaway from this Episode Set a weekly to do list (on a Sunday), this way you can see which activities should be non-negotiable. If you don’t do this then, as Parkinson’s Law shows, we will end up filling our time appropriately with other tasks, missing out those that could really shift things along. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Andy Lambert https://www.linkedin.com/in/andycontentcal/ https://www.contentcal.io/ https://answerthepublic.com/ https://buzzsumo.com/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro You may hear a lot of Marketers talking about content. Content creation, automation of content, a bank of content to rely on, content tools, you get the idea, and hopefully by now you’ve realised that a whole bucket load of research and insight, segmentation, targeting and positioning, strategic thinking and tactical thought is required before we even get to think about any type of content. But when we do get to that stage, it’s always good to have a helping hand. Andy Lambert is one man that can help you. Not only is he one of the founding members of ContentCal (a content marketing platform that brings content marketing strategy, workflow and management together), but he is full of tips, actionable insights and a brain full of the latest social news. In this episode we cover; - What makes a good content strategy - Maximise your content and creative - Paid v organic - Where to get content ideas - Using stats to develop better content Watch the episode video: https://youtu.be/1eSqk6nNL-g Takeaways Top Tip Where to start is actually the top tip! And this is with good research. Good research into the content that is performing well in your field, search volumes, your customers persona and also influencers that are prominent within your space. Research these topics and your content foundations will be solid. Favourite Quote When discussing the paid v organic debate, Andy’s recent research discovered that ‘93% of Marketing Managers said they would be increasing their organic content output’ which highlights that doing good creative work that people want to consume is hugely important. You can’t ignore the paid, but valuable organic content is a must And Finally, the Most Important Takeaway from this Episode On the topic of paid v organic, Andy suggested a 70/30 split towards the organic, which makes perfect sense. Remember – top of the funnel think paid, bottom of the funnel think organic (hugely generic I know and this is debatable, but on one listens to the end of podcasts anyway)! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Katrina McCarter https://www.linkedin.com/in/katrina-mccarter/ https://www.marketingtomums.com.au/ Podcast – Marketing to Mums: https://www.marketingtomums.com.au/podcast/ Book – The Mother of All Opportunities: https://amzn.to/3itOOsH Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Mothers, we all have one. But how well do we know them? Do we really understand their needs and wants, how to influence the decisions they make, the problems they need fixing and the best solutions to these problems? As Marketers we often hear that niching down, understanding who makes up our target market and getting to know them a whole bunch is key and Katrina McCarter founder and CEO of Marketing to Mums helps her clients understand the Mums market in mega detail. Katrina’s is a data driven marketer and her research consists of survey reports compiling information from more than 1,800 mum’s. But it doesn’t stop there, Katrina also has a podcast of the same name and is the author of ‘The Mother of All Opportunities’ (as always, the links are in the show notes). In this episode we discuss; - Why brands and advertisers don’t understand the mum market - What opportunities can be capitalised on - What strategies we should look to implement - Using social media - The key mistakes companies are marking Watch the episode video: https://youtu.be/c7wZOF5bl3s Takeaways Top Tip It’s actually a mistake to avoid and that’s when an organisation has the perception that ‘everyone’ is a potential customer and appeal to no one. This means targeting on mass and not understanding the needs and wants of a smaller subset of the market deeply enough to make an impact. Do your research and get to know those that need your solutions to fix their problems. Favourite Quote ‘Credibility and trust become big issues for brands and it greatly affects sales certainly loyalty as well’ ` and although Katrina was specifically talking about niching down here, credibility and trust are two factors that need to be addressed, especially for the topics that you want to excel in. Now can you say that about your own organisation? And Finally, the Most Important Takeaway from this Episode Don’t forget about your testimonials. Be it written, audio or even video if you can. They are not only a powerful tool for the mums market, but can help to add credibility, provide social proof, increase engagement with others and add stickiness to content in any market. Just make sure you use them once they are collected! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Heidi Medina https://www.talktoheidi.com/ https://www.linkedin.com/in/heidimedina/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro If you work for yourself or own your own company, LinkedIn seems like a no brainer. But what if you’re an employee? Is it still the place you need to be seen? Or is it just somewhere to dump you CV? As we’ll find out, if you’re an employee, LinkedIn is a great place to build your online presence, connect with people – customers, potential clients, friends, collogues, and those you want to learn from. And Heidi Medina, a LinkedIn Trainer, is the perfect person to learn what you need to do AND how to do it from! Heidi runs The LinkedIn Visibility Connection, helping people to use the power of content and conversation to get visible in LinkedIn. In this episode we cover; - How to set-up your profile - Building a network that is meaningful - Content hacks - Changing connections into clients - The ‘algorithm’ - Cardinal sins to avoid Watch the episode video: https://youtu.be/U1qChB6R_Ew Takeaways Top Tip Use your LinkedIn page as a landing page. Fill it with the content that people want and will engage with. It is about you, but for others to find and consume, so don’t forget that. Favourite Quote Heidi stated that ‘everything we do online is a conversation’ so make it worth talking about. There is a lot of drivel online and no one wants to enter a gibberish conversation. And Finally, the Most Important Takeaway from this Episode Remember, on LinkedIn it’s not all about you as conversations are key to the unlock! There will be more people watching your content and waiting for conversations to happen, so make them happen. Dive into interesting posts, ask questions and most importantly, communicate with people that comment on your own posts. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Justin Goldstien https://www.pressrecord.co/ https://www.linkedin.com/in/goldsteinjustin/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Building relationships is key in any business, none more so than within PR and what can be classed as developing Media Relations. This isn’t some seedy ‘you starch my back’ approach, this is about building authority and gaining trust for a mutual benefit, in the long term. My guest this week does just this for his clients. Justin Goldstein is an award-winning public relations practitioner and President and Founder of Press Record Communications, a strategic media relations agency. Understanding what is required to build these relationships and maintain a solid focus on what you are trying to achieve is what makes Justin stand out from the rest. It is just as much about developing your own story, as it is about getting a reporter's attention, leading to the coverage you desire. In this episode we cover; - Is it all about who you know? - Formulating a good strategic media plan - Avoiding negative associations - Measurements quantify success Takeaways Top Tip It’s good to know that it’s more about the story you have to tell than it is who you know. With this in mind, look at the topics you could be an expert in and own them. But do this with a long term view in mind, don’t focus on the short term gains of appearing once and never again. Favourite Quote ‘Media relations now is using different media channels to provide value to target audiences’ And isn’t this what we should be doing all the time!!!!! Utilising not only our media relations, but through all channels. Media relations is an excellent way to improve and maximise this and can sometimes be overlooked as a tactic. But don’t as you’ll be missing out! And Finally, the Most Important Takeaway from this Episode When building media relations, make it easy for the reporter, journalist or your contact to do their job. Provide a head shot, bio, a synopsis of the main talking points you are willing to cover or have covered and most importantly, don’t double book. You need to be available on their timescale, not your own. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Christoph Trappe https://authenticstorytelling.net/ https://twitter.com/CTrappe https://www.linkedin.com/in/christophtrappe/ https://www.instagram.com/christophtrappe/ https://www.facebook.com/ctrappe Business Storytelling Podcast: https://podcasts.apple.com/us/podcast/business-storytelling-podcast/ Content Performance Culture: https://amzn.to/31R18wZ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro We are all used to hearing this word ‘culture’. A good definition of it would be ‘ the ideas, customs, and social behaviour of a particular people or society.’ So in a working environment this means, in simple terms – what it’s like to work there. From a consumers perspective, Seth Godin summaries it very nicely ‘people like us, do things like this’, which is more about finding where you fit in than generating a culture, but the same principals still apply. But what if we want to build a culture that is focused on creating content. A culture that promotes storytelling and finding those stories that your audience really cares about? Our guest today - Christoph Trappe, will help us uncover how to create such a culture. Christoph is, amongst other things, a podcaster (check out the Business Storytelling Podcast), author (check it out Content Performance Culture) and more importantly for us he is the Chief Content and Marketing Officer at The Authentic Storytelling Project. Perfectly positioned to help us understand both the strategic and the tactical elements of a content culture. In this episode we cover; - Creating a culture where content is king - Being consistent - How to become better at creating content - The process for telling a good story Watch the episode video: https://youtu.be/Db5fxfV09CY Takeaways Top Tip Create once, publish everywhere. I’m a huge fan of this repurposing tactic. It offers a whole bunch of benefits including; continuity, efficiency, awareness, quality control and of course, engagement. Favourite Quote ‘I think everyone can create content to some extent. The biggest hurdle is – what’s your level of letting it go?’ Meaning its more about the content you produce and the value inside this than it is a clean, polished version of the truth. People want authenticity, so let’s give them it. And Finally, the Most Important Takeaway from this Episode Christoph got me thinking when he stated that you need to ‘find stories that your audience cares about.’ This doesn’t mean, dry, dull, obvious content. Try to expand on the topics and areas you specialise in and combine these with storytelling and engaging with your audience. Get creative and see where it takes you! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Ola Degteva https://www.linkedin.com/in/odegteva/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Before we introduce our guest today, just a quick heads up about Social Day, a 3 day virtual festival, including workshop sessions running from the 1st to the 3rd September 2020. If this sounds like your bag, you can join in the fun and get a 50% discount by using code ‘studylab’. Check it out at www.socialday.co.uk Links and code are in the show notes. We know data is important and we all have access to it. Access to a little too much data. But, is this data legitimate, usable and trustworthy enough to make business decisions from? Ola Degteva can help us here. Ola has been knee-deep in data for over 10 years and knows a thing or two about how to get the best from the information we have and receive. Working within her own family business as well as assisting clients in a variety of industries, Ola not only generates results but helps businesses understand what data they should be analysing and even, where to get it from! In this episode we cover; - The data we should be looking for - How to develop actional insights from data - Spotting and filling data gaps - The types of software we should be using Watch the episode video: https://youtu.be/aqdGYydL-j8 Takeaways Top Tip Always look to have a centralized data approach. Pick one data stream and go with this as your source of truth. Anything more than this starts to muddy the waters in terms of finalising your results. Of course use more than one data stream, but use them to interoperate your singular primary source. Favourite Quote ‘The first thing you need to do is know where you stand and know your benchmarks.’ If you don’t do this you won’t know what is a good result for you within a certain industry. You could think you are performing very well, only to find out that your results, compared to an industry average, is just that…. Average. And Finally, the Most Important Takeaway from this Episode Whenever you are running a digital campaign, segment your market and use the more relevant data points to help you understand what is occurring. Like Ola stated, you could have conversions, interactions and impressions as data points for very different sub-sets of your market. Focus on these individually to move consumers closer to their end goal. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Martyn Sibley https://disabilityhorizons.com/ http://purplegoatagency.com/ http://martynsibley.com/ Book: Everything is Possible: https://amzn.to/2Ylvcyz Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Before we introduce our guest today, just a quick heads up about Social Day, a 3 day virtual festival, including workshop sessions running from the 1st to the 3rd September 2020. If this sounds like your bag, you can join in the fun and get a 50% discount by using code ‘studylab’. Check it out at www.socialday.co.uk. Links and code are in the show notes. We all like to think that discrimination is something we all avoid and that inclusion is the one thing that is non-negotiable. But are we really doing this or just simply paying lip service to it? Are we actually afraid of being seen as exploitative or insensitive by simply doing what we think is right? Let’s see what we need to consider when doing what is right and inclusive with Martyn Sibley. Martyn is the founder of Disability Horizons and Purple Goat Agency, both of which focus on the needs and wants of the disabled community from both a commercial perspective and as individuals. As Marytn describes himself, he’s ‘just a regular guy who happens to have a disability (called Spinal Muscular Atrophy – SMA)’. Being a regular guy means not only running an agency and an online disability lifestyle publication, but going skiing, scuba diving, flying a plane – but that’s the boring normal stuff isn’t it. Let’s get back that marketing thingy. In this episode we cover; - Planning for inclusiveness with our marketing - How to say the ‘right’ thing - Getting your voice heard over all the rubbish Watch the episode video: https://youtu.be/enIASKSUbK8 Takeaways Top Tip Look to make products and services that include everyone. Using a universal design approach not only means you are following the basics of Inclusion Marketing, but this usually means looking for simplicity and ease of use which in turn can reduce friction, which we all want less of. A great example of this is Siri. Favourite Quote When Martyn was discussing getting your voice heard in a crowded market he believes that ‘everything you need is there…. it’s just the action, it’s the doing’ And Finally, the Most Important Takeaway from this Episode When looking to create awareness within your marketplace. Remember Martyn’s three stages to success; 1 – Tell your story 2 – Build a community 3 – Have a strong call to action Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Kristian Altuve https://www.linkedin.com/in/kristianaltuve/ https://zerodegreestory.com/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Before we introduce our guest today, just a quick heads up about Social Day, a 3 day virtual festival, including workshop sessions running from the 1st to the 3rd September 2020. If this sounds like your bag, you can join in the fun and get a 50% discount by using code ‘studylab’. Check it out at www.socialday.co.uk. We know video is important in Marketing Land today, we’ve covered it before in the podcast. And everyone seems to be a video content producer or at least is attempting to be one. So it’s time to revisit and get some actionable insights into how good video content is put together. Kristian Altuve is the owner and Creative Director of Zero Degree Story. Kristian helps people tell their story through cinematic videos that convert strangers into super fans with the right mix of logic, emotion, and storytelling (putting method behind and in-front of the camera). It is thought that 72% of consumers prefer video to learn about a product or service (Wyzowl), so it really is time to take this seriously and Kristain doesn’t just leave it at the video production, it’s the whole package – especially post-production, something we all forget as our carefully curated videos just sit there along with all the cats in hats doing zip all to help your business! In this episode we run through Kristian’s process for turning strangers into super fans, including; 1 - Research & Strategy 2 - Developing a Message 3 - Launching and Scaling Plus, getting the right balance of story and meaningful content But first, a question I ask everyone (determines if we become friends or not to be honest), Kristian, what’s your favourite Pixar movie? Watch the episode video: https://youtu.be/lNcs8NCAsyo Takeaways Top Tip Regardless of what you are doing, it all starts with your customers! So talk to them. They may become the voice you never knew you needed within your organisation. After all, they are whom we seek to serve isn’t it? And if it isn’t, why the hell are you in business? Favourite Quote ‘I think it comes down to the psychology of emotion and logic. We rationalise with logic, but we ultimately make an emotional decision’ So when creating video content, just think about how you can make that emotional connection, yet maintain that logical communication that is easy to rationalise. And Finally, the Most Important Takeaway from this Episode In an era of free media, it is so important to remember that these platforms are there to make money…. From advertising, so paying to increase your reach, boost your awareness, can act as a springboard for your video content. Don’t ignore it and think that people will just find it. You need to put as much work into the distribution as you do the creation. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Carolyn Butler-Madden https://www.thecauseeffect.com.au/ https://www.linkedin.com/in/carolynbm/ Do Good Sh*t page: https://www.thecauseeffect.com.au/dgs Book – Path to Purpose: https://amzn.to/2DKKdTg Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro We’ve covered social impact and purpose before, in fact it was just over on episode 120 with Karen Porter, who provided us with an excellent run through of development, buy-in and the pitfalls that most organisations fall foul to. This weeks guest Carolyn Butler-Madden is here to take a deeper dive into our Brand Purpose and strategic direction as we uncover her Path to Purpose program and the six stages we all need to take to deliver true brand purpose. You can read more about one component of this overall strategy in Carolyn’s books – Path to Purpose. Carolyn is also a speaker and Chief Purpose Activist at Purpose consultancy, The Cause Effect, believing in a world where business is a force for good and brands drive profit through purpose. In this episode we cover; Developing your Brand Purpose using the Path to Purpose Program; 1 – Brand Positioning 2 – People and Culture 3 – Partners in Purpose 4 – Customer Experience 5 – Marketing and Comms 6 – Impact and Performance Watch the episode video: https://youtu.be/W_Rzwp4Fm-4 Takeaways Top Tip When it comes to the Marketing and Communications of your cause or social purpose, don’t just talk about the actual program, talk about the impact you are having and want to create. And then invite others to do the same, get involved and subsequently spread the message. It should never be seen as an insular project as you are trying to impact the world – so let the world help you! Favourite Quote ‘You know everyone talks about purpose. It makes such a difference, because you are just driven, obsessively, because it matters, you care. It means something’. This is so powerful and I implore you to find your purpose because like Carolyn said – it matters and it means something. And who doesn’t want that in their lives? And Finally, the Most Important Takeaway from this Episode When it comes to brand positioning, be bold and brave, don’t make it passive. Safe is now risky and you shouldn’t be playing it safe when it comes to your brand. Be memorable for the right reasons. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Sign up for the Quietly Successful Summit here for FREE:http://quietlysuccessfulsummit.com/ Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Fifi Mason https://fifimason.com https://www.linkedin.com/in/thefifimason/ Link to the vulnerability test Fifi mentioned: https://fifimason.com/comfort-level/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro This is my first recording since Liverpool won the English Football League for the first time in 30 years. Congratulations to the team, the club and more importantly the fans. You’ll never walk alone. Are you visible in the business you work for or as part of your own personal branding? If not, it might be time you reconsidered your strategy for this. And this doesn’t mean using fake, aggressive or exhausting tactics. Our guest this week, Fifi Mason, helps to inspire introverts to get visible and build a personal brand that aligns with your own personality. Nothing fake, nothing underhand, just emphatically you – with sincerity and style. Fifi believes there is a true power in being yourself in business as it’s the most effective way to build trust, raise your profile and attract more clients. In this episode we cover; - The importance of authenticity - Approaches to being authentic - Being comfortable with our true self - Dealing with overwhelm and exhaustion Watch the episode video: https://youtu.be/pmuVTtrMuHo Takeaways Top Tip When it comes to personal branding, spend the time getting to know, you! The more time you spend on this and working out the type of person you are, the stronger your personal brand will be and the more authentic you will be to, not only yourself, but also your audience. Favourite Quote ‘It’s finding that why and knowing it and knowing the true why for yourself and for your clients’ – This is powerful. Spend some time figuring out what gets you out of bed in the morning and gets you motivated and keeps you focused. This is probably where all your efforts should be placed. And Finally, the Most Important Takeaway from this Episode When faced with an issue, problem, simply overwhelm, try to reframe the scenario you see yourself in and ask these three questions; - What’s the worst that could happen? - What’s the best that could happen? - What’s the most likely to happen? And you’ll probably find that the thing that is most likely to happen is that happy medium, it’s never as bad as you think it will be, in fact it could be even better than you were imagining! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Mark Kingston Jones https://teambuildingwithbite.com https://www.linkedin.com/in/markkingstonjones/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Let’s make forced fun part of our businesses culture; - Go on go to the Xmas doo, it will be fun - Come to the family BBQ, we have burgers and a bouncy castle - What do you mean you don’t want to be part of our book club? This is an all too familiar and disheartening sight for many people. But there are other ways to get your team working closer together with a passion and commitment most football teams would be proud of and Mark Kingston Jones (our guest this week) has just the answer, co-funding Team Building, with BITE. Mark and his team offer other teams the chance to build items for animals in zoos and sanctuaries, which are then seen being used by the animals themselves. That sounds so satisfying. But how does this help teams improve their communication and connection with what they do? In this episode we cover; - What makes a good team building session - Engaging with a disconnected workforce - Positive long-term effects of team-building - Why in-house training is never a good idea, or is it? Watch the episode video: https://youtu.be/CyXn5K6py9o Takeaways Top Tip Bespoke training or team building is much more successful than the standard ‘one size fits all’ approach, so make sure before setting any type of training up, you do your research and really understand what you will get out of the experience and how it will specifically impact a team. Favourite Quote ‘they are choosing to get involved rather than being told – you must engage, you must interact’ – no one likes forced fun and is this something you would advocate within your social life, no! So don’t do it for your team, make activities voluntary and if they are beneficial, fun, engaging and exciting, people will want to join in anyway. And Finally, the Most Important Takeaway from this Episode If you are looking for a team building exercise, make it memorable! This means the impact it has will be felt over the long-term rather than it producing a short, instant boost that is forgotten in a few weeks. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Troy Sandidge https://findtroy.com https://www.linkedin.com/in/findtroy/ https://www.youtube.com/channel/UCtUdDIz3eaCdcxYIGRgwSIw Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro What do you do when you want to chat about your favourite topic – Marketing Strategy? You Find Troy! Troy Sandidge is a Marketing Strategist who has developed a unique formula for helping his clients maxmise their Marketing Plan and like all good Marketers, his formula comes in a nicely packaged acronym – D.A.R.T: Direct Authentic Resourceful Techniques and Tactics And we’ll cover all these elements, what they mean and how to implement them for your own business as well as taking a look at what organisations are doing or not doing that is stopping them from achieving Marketing success. In this episode we cover; - How to use the D.A.R.T Marketing Methodology™ - What organisations are doing wrong when it comes to formulating a Marketing Strategy Watch the episode video: https://youtu.be/zKq91MiTcE4 Takeaways Top Tip When it comes to the tactical elements of your marketing plan, you need to make sure that your communications are the three C’s: - Consistently produced - Consideration for who it is created for and why - Connection to the right audience Favourite Quote ‘If you don’t have the financial resources, or the knowhow, or the manpower, let’s scale it back and let’s look at… What resources do we have to work with?’ So true, but sometimes we are suspectable to overreaching and not being able to make the impact we want. Start small (the smallest viable audience as Seth Godin would say) and build from there. And Finally, the Most Important Takeaway from this Episode No one has a finite budget and what budget you have will have a detrimental effect on what you can or can’t do, so be resourceful. Look at what you want to achieve in the relevant timescales and apportion accordingly. If it’s content you need to create in the first instance, focus on doing this before pushing this out to your audience, or perhaps content isn’t the issue and project managing a campaign is where you need to pay attention? Regardless, always focus on those elements that will help achieve your main goals and objectives. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Karen Porter https://undergroundcomms.com.au B Corp Certified: https://bcorporation.net B Impact Assessment: https://bimpactassessment.net/ (B Corp Certification is a global certification so it's relevant for everyone). Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro What do these words mean to you? Sustainable, Ethical, Environmentally Friendly. Many use these as buzz words that are thrown about like used paper in the wrong bin! What if you want to make a real impact and not just pay lip service to these words? Taking it further than just corporate social responsibility and create real social impact and purpose. What does it take and how can we make sure its meaningful? Karen Porter is a strategic communications specialist who helps to deliver communication strategies with a positive social impact. But this doesn’t mean just saying how many paper cups you’ve recycled, this is about being true to your brand, actively making a difference and supporting what is important to you and your business! In this episode we uncover; - How do you develop a social purpose (I foolishly call this Corporate Social Responsibility which isn’t exactly correct)? - Being seen as credible - Getting internal buy-in - The pitfalls that companies usually fall foul to We also cover becoming a certified B Corporation (more about this in the episode). If you are interested in becoming a certified B Corporation, it’s a wise move to take the B Impact Assessment which will show you how far off you are, here's the link: https://bimpactassessment.net/ (link is in the show notes). With all this kindness floating around in need to know first off - Karen, what is your most memorable selfless act? Watch the episode video: https://youtu.be/gtFzlQSFiLg Top Tip If you are going to talk the talk, then you need to walk the walk. Taking the B Impact Assessment and subsequently striving to become B Corp Certified show you are doing exactly that and you are not just typing words onto recycled paper. Favourite Quote If you want buy-in from your team, they all need to contribute to how (as an organisation) you are going to show up in the world and you are going to do good. And Finally, the Most Important Takeaway from this Tpisode Even if you are not looking to become B Corp Certified there are multiple other ways to establish you credentials within your own industry’s, through accreditations and partnerships. Just make sure that these are true to your brand and meaningful to what you believe in. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Today our expert guest is Bill Higgs, the founder of Mustang Engineering. He is known as the King of Culture, and he is a Forbes contributor and author. He brought his company revenue to over a billion dollars by differentiating their culture from the market.   Bill's upcoming new book, Culture Code Champions, outlines his process for building a successful company that thrives based on its positive culture.   Bill started being what he calls “other oriented” when he was 9 years old. He noticed that adults often seemed pretty gloomy, so he just started smiling at adults. He figured they couldn't help but smile back at a smiling kid, and at least then they'd be smiling for 30 seconds out of their day.   He went into the army service, and once he was out, he continued to realize that people just weren't bonding with each other. He went into the oil industry during the oil boom, but two years after that, the boom turned into a bust. People were being let go constantly, there was no stability, and because of that there was no loyalty between companies and employees.   After receiving a 30% pay cut, Bill got with two friends and said, “We need to start our own firm and change this industry and this culture.” That's when he started Mustang Engineering.   They sat down together and started a list of all the things they didn't like in their engineering firm when they were employees. They vowed to look at that list every quarter to decide if they were becoming what they hated.   What steps can one take to start building and scaling their organization's culture? In his book, Bill outlines 7 steps to rebuilding company culture: Open up communication top-to-bottom. Bust down silos so people across teams can communicate effectively and get things right the first time. Create a sense of team and bonding. Create a repeatable process and system. Hard copy communication. Using signs to give a different feel in your physical location. Selling while the shop is full. Don't wait until you are out of work before you start looking for your next job. Continuously recruit top talent. Give back.   Bill decided to write Culture Code Champions because of his kids. They both ended up starting their own companies, and they came to him and said, “You need to share all these gold nuggets that you taught us growing up with the world.” They had created that same culture in their own companies, and they knew how life-changing it could be.   You can find out more about Culture Code Champions through their podcast, where you learn more about the upcoming book and what Bill is working on.   The Biggest Helping: Today's Most Important Takeaway   “Be aware of incrementing to a bad place. Every 12 year old never imagines that they're going to be an out of shape 40-year old or a smoker or a drinker. You increment to these negative places. Organizations increment to a place they don't want to be, but you have to be conscious of it. Think about what you're doing in your personal life, in your business life, and make sure that you're not incrementing to a place that you wouldn't want to be. Set those goals and then work towards them.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Culture Code Champions Podcast: https://culturecodechampionspodcast.com/ LinkedIn: https://www.linkedin.com/in/mustanghiggs Facebook: https://www.facebook.com/MustangTheStory Twitter: https://twitter.com/MustangHiggs The Daily Helping is produced by Crate Media

Today our expert guests are Lance & Brandy Salazar. They are on a mission to help people reconnect with each other and stay deeply in love, and they did this while raising their daughters.   They created Legendary Couples With Kids, because they know first-hand how challenging it is to keep your marriage a priority while juggling a career and being parents. They now know it is possible to be more in love than ever before.   Their story starts the same as many couples. Those first few years of marriage things are really care-free, you can do whatever you want, and then you have kids. For them, parenthood was a big slap in the face. Having kids caused them to deprioritize their marriage, and it threw a wedge between the two of them.   In 2014, they made the decision to call it quits. They realized that they would be better parents to their daughters by not being together. They wanted their kids to witness what a good marriage really could be, and that wasn't what they had.   Rather than completely separating, they decided to take a time-out to focus on themselves individually. They took care of their kids, but they didn't focus on the intimacy of their relationship.   It was during this time-out that they both discovered The Miracle Morning (for those interested, see episode 50 with Hal Elrod). As the began growing on their own again, they got to a place where they realize they both still really liked each other, and they wanted to focus on how they could make their relationship work again.   Eventually, people started to notice that their relationship was improving. The results were that dramatic! They started to ask them, “What did you do?” They started to break down all the things they did, and they realized things broke down pretty neatly into these four elements:   The “You” element, own personal self-development The “Partners” element, the business side of the relationship The “Friends” element, wanting to feel like you are both friends again The “Lovers” element, and wanting to be intimate again   This journey inspired their book, The Miracle Morning for Couples. The Miracle Morning was really important to both of them, and they decided they wanted to spend more time with each other together. They found a way to incorporate the four elements into their everyday lives in a way that moves the needles forward   The Biggest Helping: Today's Most Important Takeaway   “What you give your time to matters.”   “A lot of couples think that their relationship is fixed with a big grand gesture, but the foundation of your relationship is not built in the grand gestures, it's built in the small moments. It's built in the everyday little deposits that you make.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://legendarycouples.com/ Relationship planning guide: https://legendarycouples.clickfunnels.com/optin21723031 Read The Miracle Morning for Couples Instagram: https://instagram.com/legendary.couples The Daily Helping is produced by Crate Media

Today we jump into part 2 with our expert guest John Gray. If you missed part 1, make sure you go back and listen to last week's episode.   Last week, John talked about how environmental additives impact us hormonally and affect men and women's relationships, but these aren't the only things adding complexity to the modern relationship. Personal technology, such as cell phones, as well as the platforms we access through them, have begun to impact relationships in a huge way.   Life is speeding up. We are constantly overstimulated. Our brains are wired to be seeking out new and different stimuli. Our motivations have changed from just the fulfillment that comes from personal interaction, which is creating an unconscious loneliness inside of us.   If you have high dopamine stimulation, the neurons in the brain will begin to disappear. You start to rely on high stimulation just to feel normal. All the things that used to provide pleasure, personal interaction, affection, sharing, connection, now they feel flat and boring.   The same problem applies to men and online pornography. When a man fantasizes about a woman online, he gets a huge rush of dopamine, which is actually higher than real, intimate sex, where there are several other hormones involved. This makes the thought of sex less exciting.   When abstaining from ejaculation for just a week, the testosterone in a man's system will double. Too often, the body is deprived of hormones and nutrients it needs. Sex is a very big part of a long term relationship, but if your hormones are out of balance, it will be hard to experience the fulfillment of that.   So, with all of these complexities in modern society and relationships, how can we get these relationships back on track? There are 4 essential steps that are absolutely necessary: Stop trying to change your partner. Don't blame each other for the way you are. If you aren't happy with the way you are, then what you are doing isn't working. You need to start from there, and stop sabotaging your relationship. Take responsibility for your own happiness. Regardless of what your partner does or doesn't do, find your happiness. Become self-reliant. Understand what your partner's primary emotional needs are. Now that you have taken the time to focus more on yourself, you can give more to your partner from a place of fullness. You get more in return when you start giving more. But if you aren't getting what you need, simply ask. Do not give with the expectation of things in return, but know that your needs are important as well.   There is clearly a lot of nuance to these, particularly in the different ways that men and women need to communicate and have their needs met. The book, Beyond Mars and Venus, goes into detail on all of these differences, and how to follow these steps in various situations.   The Biggest Helping: Today's Most Important Takeaway   “Men, if you're finding you are getting angry, stop talking. If you can listen more, that's better, but you might have to take a time out. It only gets worse if you talk when you're angry because it throws your hormones out of balance. What you can give to women is to ask more questions, listen more before speaking (because when you talk you make it worse), and keep your words short and simple. Don't try to change her.   “For women, it's such an automatic thing when you're feeling stressed out to give orders, complaints, point out things. Recognize if it's a big issue, talk about it, if it's a little issue, overlook it, talk to a girlfriend. Let him be your hero. Take time to appreciate him.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.marsvenus.com/ Use discount code TDH25 to save 25% on a live event Read: Beyond Mars and Venus Facebook: https://www.facebook.com/Mars.Venus.John.Gray YouTube: https://www.youtube.com/JohnGrayMarsVenus Twitter: https://twitter.com/marsvenus The Daily Helping is produced by Crate Media

Today our expert guest is Robert Owens, radio and TV personality, mountain climber, keynote speaker, minister, philanthropist, triathlete, and father of five, to name a few of his exploits. He is also the fittest 66 year old in the world. For more than 25 years, Robert has been speaking before audiences as large as 50,000, from San Diego to Moscow, on motivational and leadership topics, with past clients including Navy Seals, the New York Jets, Baltimore Ravens, South-African Parliament, the Vietnamese Department of Foreign Affairs, and many others. He continues to routinely take on challenge and see others what can be achieved in their own lives.   Robert Owens was adopted as a kid. He had flat feet and knocked knees, and had to wear corrective shoes to counter it, but he couldn't run and play with the other kids. He always wanted to fit into something, and eventually he started swimming on the water polo team in high school.   His head coach ended up being the US Olympic swim coach, so he was very strict with his swimmers. Robert always thought he was just an average swimmer-- everyone else on his team had been swimming for longer, and they were all incredibly talented. But his coach told him that hard work can beat better talent, and he taught him to work in smarter ways to tackle things that should have been impossible.   This line of thinking eventually got him into the US Air Force as a Special Ops repair rescueman. After he left the military, he started smuggling literature in and out of the Soviet Union during the Cold War, all while going to school for a degree in theology.   Robert never wanted to be laughed at again, he didn't want kids to pass him up on their team, and this drove him to be an overachiever. He wanted to do things that people said you couldn't possibly do.   How can some people take action to live this kind of life? You have to be comfortable with being uncomfortable, because everything you're dreaming of is on the other side of discomfort. You have to change the people you spend time with. Look at your five closest friends: They will give you a hint at where you're headed. And you have to work with mentors, teachers, or coaches to bring out the potential inside of you. You cannot tap into it yourself.   One thing that holds people back in their journey is anxiety. Navy Seals deal with this regularly, and Robert has a couple of tactics that they use to get through their anxiety and keep acting: Breath control: your emotions are attached to your breathing. If you can control your breathing, you can control your emotions. Taking a deep breath in for four seconds, breathing out for four seconds, and repeating that 3 times will get your mind out of “fight or flight” mode instantly. Positive self talk out loud: Tell yourself positive affirmations, such as “I can do this.” Micro-goals: Can I do this for the next 30 seconds? After a minute or two, that emotion will have ceased, and you can refocus.   In Robert's new book, Beyond Average, he breaks down the craft and the skills that he developed to build a better life from an average childhood, to live beyond average. It's about teaching people how to overcome, and encouraging them to let someone bring out of them what they would like to have brought out.   The Biggest Helping: Today's Most Important Takeaway   “They need to find people who will see them for who they really are and help them break out of the rut that they're in. That their best days are ahead, but their decisions are determining their destiny. If you always do what you've always done, you'll always get what you've always got. You've got to break out and ask for help, whether it's eating, drinking, education, raising kids, you've got to find someone that can encourage you and help you go to the next level.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.roberthamiltonowens.com/ The Daily Helping is produced by Crate Media

Today our expert guest is Cathy Christen, serial entrepreneur, keynote speaker and facilitator, as well as a best selling author, dedicated to helping others live a life they love. She brings profound awareness to the extraordinary possibilities within everyone she meets, and provides businesses and personal coaching tools to help individuals and organizations elevate to their highest potential. She really just helps people to live a life they love.   Cathy grew up in a low-income family, but at a young age she noticed that her dad was always so happy, and her mom wasn't quite as happy, but she didn't really understand why at first.   Her dad loved giving and serving others. He asked Cathy regularly about what wanted to do with her life and who she wanted to be. In her college years, she realized that her mom had all these talents and goals that she never got a chance to pursue, but her father was a simple man and he just wanted to get married and have kids, so he was already living his fullest life.   Being aligned and knowing what you want for your life, and living that out, makes all the difference.   In college, Cathy was talking with a counselor who asked her what her dream title was. She said “I want to be a maximum potential finder.” Her counselor may have laughed it off, but she gets so much joy from seeing the possibilities in others and sharing that with them.   So many people don't see the potential right in front of them, because they didn't grow up thinking possibilities were an option. They just had to get by with what they have. And even if you were striving for something more, it showed that you were not appreciative of what you have in life.   How do you reconcile that conflict? First, you have to be aware of your motive for wanting more. Wanting more allows you to give more, so if your desire for more is to be able to give more, you shouldn't feel bad about that. And realize that you can't help others if you aren't helping yourself first.   Cathy has been coaching people in business for 17 years, and she realized how much just that training has helped people to step into their potential. While she worked in sales and entrepreneurship, she felt like she was a life coach. It was this revelation that led to her writing her best-selling book, Life as a Masterpiece: Design and Live a Life You Love Today.   Whatever you're doing, you have a vehicle to get where you want. Where you are now is not your destination, it is a vehicle. You just have to identify where you're going to go.   What are the steps you can take to start moving from identifying your destination to getting the engine going? You have to have a master plan Break the goal down into bite-sized pieces Pick what you're going to focus on in what order   When you break things down into manageable pieces, you see how what looked like an insurmountable challenge becomes entirely possible. When you see it like that, you realize you can do this.   The Biggest Helping: Today's Most Important Takeaway   “Take time to identify what you want. And know that you can create anything that you want. So don't feel stuck. Know that anything is possible. I think if you hold on to that and really know that you can create, you can design, amazing things can happen.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.cathychristen.com/ Read Life as a Masterpiece: Design and Live a Life You Love Today Instagram: http://instagram.com/cathyvchristen Facebook: http://www.facebook.com/cathyvchristen Twitter: https://twitter.com/CathyChristen The Daily Helping is produced by Crate Media

Today our expert guest is Scott Kujak, host of the Underdog Podcast and author of Underdog: True Stories of Overcoming Adversity. He speaks to organizations, corporations, churches, and at events, inspiring those who fight against adversity one punch at a time.   Scott began his podcast after witnessing his best friend battle stage 4 colon cancer, and now he interviews people who have overcome tremendous odds, from famous athletes to amputee war veterans.   When Scott's friend Phil was diagnosed with cancer around the same time Scott had a relationship end abruptly, he witnessed the difference in the ways they handled adversity: Scott faced his with doubt, hopelessness, anger and depression, but Phil responded with positivity, optimism, and hope. This inspired Scott to respond to adversity even when life didn't make sense.   Scott wanted to capture Phil's story in depth in an interview and inspire others. After that, he decided to interview others who have overcome a spectrum of different circumstances so he could share that knowledge with others.   Phil sadly passed away in 2018, but Scott wanted to honor his legacy and his story. He was already halfway through writing his book based on his podcast, where Phil was the last story told, and he knew he had to kick into high gear to get it finished and honor his friend.   Over the course of his interviews, Scott pulled out a few common strategies people have used to overcome adversity: Forgiveness makes change about yourself and not the other person. It opens your heart and changes your perspective. Looking at taking life on day by day. When faced with incredible adversity, it can be hard to look at the next 5 years of your life, but if you can just tackle the next day, week, month, you will get there. What is your motivation? If you have a strong enough reason to keep going on, you can find the strength to go on.   Today, Scott has found several ways to make his own impact in the world. He's taken up boxing, where he is the two time golden glove super-heavyweight champion of Austin, Texas, which helps him with stress relief and exercise, but also serves as a powerful metaphor for the fights others have to go through. He even incorporates this into his speaking engagements.   Scott is serving in mentorship programs locally, partnering up one on one with kids and offering support. He is also involved in Big Love Cancer Care, providing much-needed assistance, items, and support to cancer patients and their families.   The Biggest Helping: Today's Most Important Takeaway   “Above anything else, the most important thing in life to be successful is to love others with every single thing that you have in your body. It's not enough to make a ton of money, it's not enough to be there for a friend in times of need. You have to be there for everybody, whether they want it or not, whether they like you or not, you like them or not. If you show love to other people, that's how the world changes.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at scottkujak.com Read Underdog: True Stories of Overcoming Adversity Facebook: https://www.facebook.com/underdogpodcast Instagram: https://www.instagram.com/underdog_podcast B.I.G. Love Cancer Care: https://biglovecancercare.org The Daily Helping is produced by Crate Media

Today our expert guest is Gay Hendricks, a leader in the fields of relationship and body/mind transformation for more than 45 years. After earning his Phd from Stanford in 1974, Gay served as professor of counseling psychology at the University of Colorado for 25 years. He has written more than 40 books, including best sellers such as Five Wishes, The Big Leap, Conscious Loving, and Conscious Loving Ever After.   Gay had wanted to become a creative writer and had no interest in psychology, but when he went to meet with a friend of his at the University of New Hampshire, he ended up sitting in on a counseling class and he was so amazed at what he saw that he knew then what he wanted to do for the rest of his life.   After that, he signed up for the counseling program, got his masters degree in counseling, went on to get his doctorate at Stanford in counseling psychology, and ended up teaching counseling psychology. So he really stayed true to his decision.   Gay came across this idea he called the Upper Limit Problem, which is a governer of how good we can feel, and that was the original glimmer that led him to write The Big Leap.   The “upper limit problem” is a response to a fear. Once you understand what those basic fears are, you can begin to understand what is happening when it's happening.   Which fears are you operating under? The fear of outshining and taking away from other people we perceive as more deserving, the fear that you are fundamentally flawed or broken in some way, or the fear of being disloyal to the people in your past? The more you look at them and feel them in your body, it becomes easy to identify which one you are operating under. The more you can open up, the easier it becomes to balance your life.   Another idea evolved from The Big Leap is the “zone of genius.” There are 4 zones: the zone of incompetence, the zone of competence, the zone of excellence, and the zone of genius.   The zone of incompetence is when you spend time focusing on tasks you are not good at, and many people get stuck spending too much time there. The zone of competence is when you are good at something, but other people could likely do those tasks just as well. The zone of excellence is where you're doing the things you're really good at, but if you stay there for too long you start to stagnate. And finally, you end up in “the genius spiral,” which is a constant upleveling of your life as you grow and improve.   The way you move from the zone of excellence to the genius spiral is to keep asking yourself questions, which Gay calls “wonder questions,” that keep leading you into magnificent new dimensions.   Some good wonder questions to ask yourself are: What activities put me into a timeless space? What makes me lose track of time? What do I do that produces the greatest amount of contribution for time spent? What is my true genius? Don't focus on the answers, just plant the questions in yourself. That will start liberating ideas.   In Gay's newest book, The Joy of Genius, was made to give you something that you can do on a regular moment by moment basis that will unlock more creativity and gradually eliminate negative thinking.   Just find one negative thought and change it, and watch what happens as a result of that. Change one “can not” to a “can.” Once you start tweaking your mind in this way, your mind will light up, and you find that positive thinking is much more fun and productive than negative thinking.   The Biggest Helping: Today's Most Important Takeaway   “At our trainings, we have this wristband that says ‘Breath, Move, Love.'   “Anytime you're feeling stuck, just take a moment to take a few easy breaths. Or even when you're feeling good, take a few easy breaths to amplify that feeling in your body. After you take that breath, then move your body around, open up to that natural flow of energy. And the third thing is love. Love as much as you can from wherever you are. You are not always going to feel loveable towards yourself, but you can always love yourself for not being able to love yourself. And in that moment you become very different.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more: hendricks.com Workshops: heartsinharmony.com Read: https://www.amazon.com/Joy-Genius-Next-Step-Beyond/dp/1947637649 Amazon: https://www.amazon.com/s?k=gay+hendricks&ref=nb_sb_ss_i_1_13 Facebook: https://www.facebook.com/relationshipadvice Twitter: https://twitter.com/hearts_harmony YouTube: http://www.youtube.com/user/hendricksinstitute The Daily Helping is produced by Crate Media

Today our expert guests are Analyn & Brandon Miller, successful business owners and the parents of seven children. Brandon is a Gallup-Certified Strengths Coach and CEO of 34 Strong, and Analyn owns and operates the Analyn Miller Group, part of Keller Williams Realty.   They are passionate about seeing families engage in a strengths-based parenting approach that honors the uniqueness in every child and empowers positive parent-child relationship through every stage of life. Their recently published book, Play to Their Strengths: A New Approach to Parenting, offers an incredibly fresh take on parenting.   The idea for the book came about when Analyn and Brandon both had a desire to work together on something, and one thing they both had a passion for and wanted to share the message of was parenting. They had been implementing this strategy themselves for around 10 years, and it dawned on them that they needed to start sharing this with the world. So they started writing.   So, what is strengths-based parenting? It starts with the belief that every child is born great, and learning to identify what their natural strengths and tendencies are to encourage the momentum of their innate talent.   The strengths based development is relatively new in it's formal understanding, and there had been some very clinical, research-driven books around the topic of parenting, but they wanted to write the handbook for real life. What does it sound and feel like with seven children, sorting through all those different personalities and making it work?   In school, kids are often brought up being told what their deficient at, what they need to improve and do better at. It can go against our natural tendencies to focus so heavily on their strengths instead of trying to counterbalance against weaknesses.   Here are some simple ways you can implement strengths-based parenting in your home: 5-to-1 Ratio: To push them in the direction of their strengths, for every one thing they need to work on, identify and focus on five things that are nurturing them into their potential. 5 E's: Start evaluating what your childs' strengths are based on what they look forward to (Enthusiasm), what comes natural to them (Easy), what it is that third party observers notice they are above-average at (Excellence), what gives them Energy, and what they Enjoy so much that they don't want to give up. When faced with something that is one of your children's weaknesses, let them do something that will fill them up with energy first instead of withholding it. This will give them the reserve energy to get this done. Leave comparison at the door: Strengths-based parenting starts with the parents. Instead of looking at the way others parent their children and trying to identify where you don't measure up, focus on what your parenting strengths are. Get to know who you are and embrace the areas where you are strong.   Since implementing this, Analyn and Brandon have noticed their children (and even themselves) looking at people and identifying the strengths in them before jumping to conclusions and assuming what is wrong. It creates an environment that is much more forgiving.   “There is just something so incredibly rewarding about watching children grow into the best version of who they are, instead of what we think is best.”   The Biggest Helping: Today's Most Important Takeaway   “This book is not an event, it's a journey. It's okay to spend a couple of months on a chapter. The whole idea is that this book isn't just something you read once and stick it on a shelf. We wrote it to be a field manual because we felt like that was what was missing for us, and so we wanted to give it to the world.”   “It's never too late for a do-over. At any age or stage your child is at, you're still their mom, you're still their dad, it's never too late to start looking at them through this perspective of ‘what's right with your son/daughter, and how can I be that parent that supports them along the way?' It's never too late for a do-over.   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.analynbrandon.com Read: Play to Their Strengths: A New Approach to Parenting Facebook: https://www.facebook.com/AnalynBrandon Instagram: http://instagram.com/playtotheirstrengths LinkedIn: http://www.linkedin.com/in/brandon-miller-873a6bb The Daily Helping is produced by Crate Media

Today our expert guest is Dov Baron, twice cited as one of Inc. Magazine's Top 100 Leadership Speakers to hire, the Meeting & Event Professionals Guide to the Top 100 Motivational Speakers, and named as one of the top 30 global leadership gurus.   He is a best-selling author and host of the #1 podcast for Fortune 500 executives, Leadership and Loyalty. He has interviewed and worked with leaders, and has been featured on Oprah, Ellen, CNN, Fox, MSNBC, CBS, Huffington Post, Larry King, New York Times, Washington Post, Forbes, The Wall Street Journal, and many other top-rated media outlets.   Dov didn't fit in when he was a kid. Born in a ghetto in northern England, he was surrounded by alcohol, addiction, and violence. He left his home at 21 years old to begin to study around the world, and then in 1984 he became a public speaker.   Then, in 1990, something happened. Dov was an adrenaline junkie, and his friend and him decided to go free climbing. At about 120 feet up, a rock dislodged and he fell 12 stories down onto the rocks below.   That fall wasn't the moment where everything changed, though. Dov just buried himself deeper into his own ego. It wasn't until he reached his “choice point,” where he started to face that denial, and went through nine months of grinding against that before he truly saw a transformation.   Until we're looking at our pain, you don't really find your purpose.   Most of us don't want to deal with pain, but your pain is not something to be afraid of. It's a guidance system, not only physically but psychologically. It tells you what matters to you.   The Biggest Helping: Today's Most Important Takeaway   “I want you to ask yourself a set of questions: What has bothered me for as long as I can remember? What is it about owning my power that scares me? Who will suffer if I choose not to fulfill my purpose?   Somebody will suffer if you choose not to step and not play into your greatness. I see you, I believe in your greatness. I believe you were born with deep greatness. You did not come to this planet without a reason. You did not get your dreams by accident. They are your heart and soul crying out for expression.   Answer those three questions. Sit with those three questions. Meditate on those three questions. When you get the answers, go deeper, and deeper, and deeper, and you will reveal to yourself your soul's quest.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://fullmontyleadership.com/ All At Once Course: https://authentic-leadership-academy.teachable.com/p/all-at-once Read: One Red Thread Facebook: https://www.facebook.com/DovBaronLeadership/ Twitter: https://twitter.com/TheDovBaron LinkedIn: https://www.linkedin.com/pub/dov-baron/0/b69/132 YouTube: https://www.youtube.com/channel/UCTVH_F-eqUGGLD4ap-rJE-A Instagram: https://www.instagram.com/dovbaronleadership/ The Daily Helping is produced by Crate Media

Today our expert guest is Flip Flippen. He is a New York Times best-seller and is recognized as one of the top leadership thought leaders in America, a prominent global keynote speaker, and founder of the Flippen Group, one of the fastest growing educator training, corporate talent, and team development companies in the United States.   From his early career working with kids in gangs to his later work in boardrooms and classrooms, Flippen has dedicated himself to helping people write a new story.   His newest book, Your Third Story: Author the Life You're Meant to Live, shows us there's more to life than what's written and empowers us with tools and inspirations to write our third story on our own terms.   Flip had a very different career track than most people. When he got out of graduate school, he started working with kids in gangs in a free non-profit clinic. He saw all these kids with so much potential, and he just knew he had to find a way to tap into that in some way.   These  young kids were solving problems most of us don't have to even think of. How to get home safe, how do I get to the store without getting robbed, how do I keep my siblings from being hurt?   But when it came to school or business, they had no idea how to approach it. They told themselves reasons they couldn't do these things, and they believed those stories, and the people around them believed those stories.   Once you begin to penetrate those stories, and get to challenge their own thinking, a whole new world opens up for them.   With the way Flip was impacting kids' lives, the school administration began to notice, and in Texas the Governor called and asked if he would start putting this program and work into the public school system. Flip took the tools he knew to get  into kids' heads, and started teaching those in the schools.   Flip knew from his work with kids that he could improve their levels of engagement, and these same principles apply the same from kids in gangs to employees on Wall Street. And if you have higher levels of engagement, you also get higher levels of performance.   From his work in the non-profit, education, and the corporate world, Flip knew the power that story, specifically the stories we tell ourselves, play in our lives.   There's a story behind everything in our life, and we often don't take the time to gauge whether or not they are true.   Our first story is the story we were born into: “I was born here, I grew up here, I went to school.” You didn't write that story, you were born into that story.   Our second story begins usually in adolescence. We start to tell ourselves things to make ourselves feel okay. Why you did or didn't do certain things, and the story behind that. It's not always going to be true, but it's the stories we tell to make everything make sense.   Eventually, something is going to happen in your life that makes you realize “I think what I believe is not really true.” You have to have to urge to look at your life and examine what is and isn't true.   So what is the third story? We need to find the courage to look at our stories and say, “What could be true?” If you have an emotionally compelling reason to look at your life, you will find the truth and lies in your story.   Once you've challenged your stories and your beliefs, you have to dream about what there could be.   The Biggest Helping: Today's Most Important Takeaway   “There's so much more than what you ever dreamed of. You've got more potential than you could ever imagine.   It doesn't matter where you are today, there is more. Challenge where you are. Challenge what you think. Challenge what you love. Stop and say, what else could I do with my life? What are the stories I'm telling myself? Once you find those, and break through those, there's a world out there so large you couldn't imagine.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://flippengroup.com Read: https://www.amazon.com/Your-Third-Story-Author-Meant/dp/1532078013 Facebook: https://www.facebook.com/FlipFlippen Twitter: https://twitter.com/flipflippen The Daily Helping is produced by Crate Media

Today our expert guest is Andy Storch, a talent development consultant, coach, connector, speaker, and host of two world-renowned podcasts: The Talent Development Hot Seat and The Andy Storch Show.   Andy has been committed to getting people inspired to live their best life, but he didn't always know that growing up. He grew up not really knowing where he was going through high school, he just knew that he wanted to get into college and get a good job, and he's been figuring it out as he went.   He first got into personal development around 3 years ago, when he heard Hal Elrod on a podcast, and that launched him into a journey of personal development and investing into his own development and learning.   Personal development is investing in yourself and learning how to get better, but most big companies have departments responsible for talent development, helping employees to get better at their job through technical or soft skills.   We're starting to see some major shifts in the way people think about work. People want to connect more with a purpose in their job and they want to know where they are going with their careers.   We are seeing a big push in the “gig economy,” where people are contracted to do work for other companies. This doesn't necessarily mean everyone is going to end up being an Uber driver, but there will be a focus on more project-based work instead of hiring for one specific role.   As the future of work changes, everyone is going to have to start paying more attention to their personal brand. That phrase can turn people off sometimes, but it's really just another way of saying you need to control your reputation.   Here are some ways you can shape your personal brand: People have thoughts about you, whether you are trying to control it or not. Be intentional about the things you are known for and showcasing your strengths. Connect with the people who are doing the things that you want to be doing. Leveraging social media to share and build your brand, even just sharing articles that are relevant and add value to others.   Andy's two podcasts are both motivated by helping people in talent and personal development. Fear holds so many people back, and The Andy Storch Show is all about helping people get over that fear and follow their dreams. And The Talent Development Hot Seat podcast is for anyone interested in corporate talent development, developing people, and becoming a better manager.   The Biggest Helping: Today's Most Important Takeaway   “Take full responsibility for everything going on in your life. If there are some things you want to get better at, things where you could or should be spending more time, think about what your priorities are, try to align those with the way you are living your schedule, and take full responsibility for everything going on in your life.   Don't worry about what other people are doing. Don't be a victim to what society is doing or telling you. Take full responsibility. Live life intentionally. Set big goals, connect with your purpose, and go out and have a great life.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.andystorch.com/ The Talent Development Hot Seat: https://www.advantageperformance.com/talent-development-hotseat/ Talent Development Think Tank: https://talentdevelopmentthinktank.com/ LinkedIn: https://www.linkedin.com/in/andystorch/ Instagram: https://www.instagram.com/andy_storch/ The Daily Helping is produced by Crate Media

Today our expert guest is Larry Hagner. He is the founder of the Good Dad Project and host of the Dad Edge podcast, the number one podcast for dads on iTunes.   Larry is the father of 4 boys, and he's been married for 14 years to his incredible wife Jessica. He breaks down strategies for men to be the best version of themselves and help men navigate through life through creating a band of brothers. He also helps men with mental toughness, emotional resilience, financial stress, relationships and work-life integration.   His book, The Dad's Edge is a #1 Amazon best seller, and he is also the host of the Dad Edge Alliance mastermind with hundreds of members.   Larry grew up for the first four years of his life not having a father. It never really bothered him at the time, he didn't know what it was like having one. His mom eventually remarried, but unfortunately his step-father had a drinking problem that led to his parents getting divorced at the age of 10.   At 12, he ran into his biological father and started to develop a relationship with him. They spent time together for a few months, until his dad decided that this wasn't the right time to have him in his life.   This was incredibly hard for Larry, and he was struggling to deal with it. He began over-eating, he gave up on school and failed the 8th grade, and in high school he didn't really have any directions.   Larry turned his life around his junior year of high school. He lost a bunch of weight, graduated high school, and put himself through college where he graduated with a degree in health management, and got married to his wife who he is still with today.   From the time Larry had his first son, he knew he didn't want to screw it up, but for the first 6 years he admits he was doing it wrong. He was living isolated, emotionally and mentally, and he didn't know how to be a good husband. He just didn't have good men in his life to help him along the way.   Dad Edge came about when Larry hit a low, dark place. He was struggling with his marriage, with his kids. Larry was putting all of his time into his work. After an incident where he lost his temper and spanked his son hard, he felt so ashamed, he ran to his office to escape. On social media, tears in his eyes, he saw the “create a page” button and the words “Good Dad Project” just rolled off his mind.   Larry decided to devote himself every day to learning something new about being a better husband and father. In 2013 he started the blog, Good Dad Project, and in 2015 the podcast launched and he wrote his first book. In his book, he covers the five dimensions that we aren't taught how to handle in school: finances, marriage, kids, health, and career.   Here are 5 actionable things you can start doing immediately to see results against these 5 dimensions: Finances: Use the YNAB budgeting software to give every dollar a job. Marriage: 4 elements to a legendary marriage -- self-care, partnership, friendship, and lovers. Kids & Health: Take care of your mental health so you have the patience and energy to serve your kids better. Career: Ask yourself, “What is the work that makes you come alive, and how can you do more of it?” Don't run away from your 9-5, find what you love and chase that.   Larry wanted to write something to solidify what we could actually do as fathers. He wondered, “what is the simplest thing that I can do?” So he wrote in a way as if he was sharing with his friend all the things he did wrong, so they don't repeat those mistakes. Having other men in your life, taking care of yourself, having connections with your kids through experiences, and constantly dating your wife are just some of the things you can learn about.   The Biggest Helping: Today's Most Important Takeaway   “The biggest helping and the thing that feels the best is when you simply let go of your ego. You don't have to know it all, and you don't have to figure this all out on your when it comes to fatherhood, when it comes to your kids, when it comes to being married.   Being constantly curious. As much time, effort, and training that you put into your job and productivity, you can take that same approach to being a husband and father. Be constantly curious, be a student.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.gooddadproject.com Instagram: https://www.instagram.com/thedadedge/ Facebook: https://www.facebook.com/TheGoodDadProject/ Twitter: https://www.twitter.com/GoodDadProjct Dad Edge Alliance: http://www.gooddadproject.com/alliance Money management software: http://ynab.com/dads The Daily Helping is produced by Crate Media

Today our expert guest is Phoebe Mroczek, a podcaster, coach and marketing strategist who helps online entrepreneurs create a profitable business that is an honest reflection of who they are and what they want the most. She is the host of the Unbecoming Podcast, a show that helps entrepreneurs release judgements, beliefs and past conditioning that holds them back from living a more meaningful life.   Over the past few years, she's built an online marketing business that has helped established entrepreneurs refine their paid ad and launch strategies, created a podcast she co-hosted with over 900,000 downloads, and organized various in-person events, masterminds and online communities.   Phoebe grew up as one of six kids, using athletics to get attention and stand out from her other siblings. She ended up going to college, playing division one college soccer, and was hitting all her childhood dreams. She thought life was great.   Then, in her freshman year of college, her father passed away very suddenly. In that moment, Phoebe had the realization that she wasn't living the life she really wanted to believe. Later on in her late 20s, she realized she had built a business, again, based around what everyone else told her she should be doing.    Her “why” today is to connect people, to get them to live the life that they want, that they design for themselves.   If somebody has spent the bulk of their career, or even their own business, based on the expectations of others around them, where do you start the process of finding out who you are?   Keep in mind it's not an overnight flip; it's a daily practice.  Give yourself permission to go as deep as you need to go.  Commit to growth and to own who you are.  Audit your life, figure out where you are supposed to be.  Reverse-engineer your habits to get you to the place you want to be, focus on the habits, not the outcome.   Unbecoming is the process of releasing expectations and judgement, getting rid of the things you aren't to discover who you are. There are seasons of purpose in life, and instead of putting so much pressure about having to do this one thing, we can enjoy our life, live a meaningful life, and impact more people.   The Biggest Helping: Today's Most Important Takeaway   “Give yourself permission to go deeper on finding out who you are, because everything comes back to who you are. When you know who you are and you know why you want the things that you want, give yourself permission to go for it. We can't be playing small. Give yourself permission to play big, permission to dream bigger than you've ever dreamt, and permission to ask for help.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more: https://unbecomingpodcast.com/ Instagram: https://www.instagram.com/phoebemroczek/ Facebook Community: https://www.facebook.com/groups/198459357223812 Twitter: https://twitter.com/phoebemroczek/ The Daily Helping is produced by Crate Media

Today our expert guest is Sophie Morrison, the best-selling author of Brain Judo and host of the EPIC/FAIL Podcast. Her content focuses on how entrepreneurs can turn weaknesses into strengths and find opportunity in failure.   Sophie has always liked breaking rules. When she was 5 or 6, she saw a bunch of bottles of shampoo on a housekeeping cart. She thought, “well these are free, so I bet I could sell these.” She went through her dad's rolodex, calling everyone in his company, and asking them “Do you want to buy shampoo for $5?”   This was just one creative entrepreneurial scheme where she didn't quite realize what was inappropriate about them. In high school, she lived a double life. She was a really good kid, she had high grades and AP classes, but at night she would sneak out of the house, mostly just for the rush of it. When she graduated from high school, she found an opportunity at a journalism school where she started associating with kids who were doing drugs, and those drugs started to give her the thrill she used to get from sneaking out.   She was arrested for a felony shortly after starting school there. Everyone was telling her, “You're going to go to jail for 7 years,” and she believed her life was already over so she got into drugs even more and ended up over-dosing. In the ambulance, believing she was actually going to die, she couldn't think of anything but how much she regretted that her parents wouldn't know how much she didn't want to live her life like this. She borrowed the love that everyone else had for her and used it to motivate herself to get her life together.   Going back to school after getting out of the hospital, Sophie started to completely re-evaluate her life. She had always believed there were only two paths: you are either going to college, get your MBA, and get a great career, or you are going to be a bum. But when she got a job at Cutco, being around a bunch of people who were all working hard, making really great choices, and she realized there's a third path, which was actually an unlimited number of other opportunities.   As Sophie got to know these highly driven people, she started to notice four main traits in common with everyone there that led to both their troubled pasts and their current success: High risk tolerance Hunger for variety Disregard for authority Obsessive thought   As she researched these traits over the next few years, she found that each of these traits are neutral tools that can be a weakness or a unique superpower. She learned the ways you can leverage these behaviors as entrepreneurial strengths, and turn what were thought to be weaknesses of character into something that gives you a leg up.   The Biggest Helping: Today's Most Important Takeaway   “There's nothing wrong with you. There might be with stuff you do, but there's nothing wrong with you. Everything about you is an opportunity to be a strength. It's all about finding the right context, the right set of habits, and something that just lights your heart on fire that you can apply all of those personality traits to.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://itssophiemorrison.com/ Instagram: https://www.instagram.com/thegratitudegal/ EPIC/FAIL Podcast: https://itssophiemorrison.com/podcast Read: Brain Judo The Daily Helping is produced by Crate Media

Today our expert guest is Grant Aldrich. He's the founder of OnlineDegree.com. He has a purpose-driven mission to make higher education more accessible and affordable for everyone. He's been a board member and a donor on a number of nonprofits and an advisor to many publicly-traded companies, a guest speaker at seminars and graduate school courses all over the country, and he's graduated with honors from the University of California Irvine in Economics.   About 3 years ago, Grant almost drowned, which galvanized his mission today. Since that moment, he has taken a very distinct path. Before that, he had always wanted to be an entrepreneur. He started and exited two startup companies, and he had this idea that he was destined to go even bigger, to create an even bigger company.   While traveling with his family, he was swimming at the coast of northern California during a surf advisory and he got pulled into the currents and almost drowned. It wasn't quite as cliche as having an epiphany immediately in that near-death moment, but staying in the hospital for a couple of days, plus the birth of his son shortly after, gave him the time for introspection.   Grant realized he had been living a very selfish life in hindsight. He thought all these things he had achieved with his startups were important, but that isn't the person he is or what he really wanted. He was never interested in money, he pursued entrepreneurship for freedom, but he realized he had become a slave to his daily routine.   He began to transition his everyday life to make him happy, and he decided to get into education and tackle the problem of making college affordable to everyone. Education was always very important Grant's family, but his experience leaving school with student loan left him feeling let down by the whole system. All the work and time and money that it really costs. He talked with his wife about it and she talked about how it's such a shame that stay at home moms find it so difficult to go back to school. Grant agreed, but he realized it applied to all working adults. The psychological and financial barriers that are preventing them from taking the first step, he knew that he could solve that problem.   Grant started OnlineDegree.com, where you can register for free, take as many courses as you like at institutions across the country, and there are instant tuition discounts that you can unlock towards your degree.   With OnlineDegree.com's model, they have created a student-centric model where you can find the classes that are best for you, and you can take any classes from any university for whatever fits best.   The Biggest Helping: Today's Most Important Takeaway   “My favorite quote is “know thyself.” It was enscribed on the Temple of Apollo, which was the temple of wisdom. The belief was how could you obtain true wisdom or happiness if you didn't know yourself, the one thing you should be able to know better than anything else? One you go through that exercise to really understand and know yourself, it becomes easy to be happy.”   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Learn more at https://www.onlinedegree.com/ LinkedIn: https://www.linkedin.com/company/onlinedegree/ Instagram: https://www.instagram.com/onlinedegree/ Facebook: https://www.facebook.com/onlinedegreecom/ Twitter: https://twitter.com/onlinedegreecom The Daily Helping is produced by Crate Media

My guest Amanda Testa is an expert in sex and love. She is the founder of Find Your Feminine Fire, which is a program that combines concepts from neuroscience and tantra. Utilizing her coaching experience and knowledge in the field, she aims to empower women to be more confident and sexually expressive. As Amanda states during the episode, before she was a Sex, Love, and Embodiment coach, she worked in corporate sales. But after her daughter was born, Amanda decided it was best to stay home and take care of her. Despite the neverending busyness of motherhood, Amanda was given more time to pursue her passions in health and wellness. Eventually, she became a personal trainer and spearheaded Stroller Strides classes to help new mothers stay active and confident in their skin. This was the crucial beginning that would soon unlock the potential she saw in herself, and which she knew other women deserved to unlock as well. This whole process is beautifully outlined in this episode, and it is absolutely worth your time and attention. Sexuality As a Magical Key to Unlock Yourself After having been a mother eighteen months or so, Amanda started to resent herself and her own sexuality. A common occurrence for mother's, she was depressed, and was struggling with low self-esteem and that vicious cycle of negative perception. It was through sexuality that she found the empowering answers she was looking for: the magical key which unlocked that celebratory fire of femininity within her. Listen to hear her describe it in her own words! Defining Feminine Fire Amanda calls it a vibrancy, a radiance, energy that all women are born with. Sadly though, modern life always finds a way to distract women from tapping into that wellspring of femininity. Women are stifled, so busy with their everyday business, professional life, and intellectual growth, that for the most part, the fire is not stoked; it barely flickers. But Amanda wants to stress that this fire is not restricted to certain genders. This energy is within all human beings, but because she works mainly with women, her focus is largely on the feminine side of the fire. Interestingly though, Amanda discusses the sentiment of the Yin and Yang, and compares that to the feminine fire, stating that just like males have a percentage of the female Yang, so too do they have the feminine aspects of the “fire” within themselves. Much more is said about this during the episode. Really fascinating stuff! You won't want to miss it. Signs of Energy Imbalance || How to Fix Them Being burned out, overwhelmed, rage, aggression, not talking to your spouse, or a mixture of emotions that tend to dominate the disposition on a consistent basis are all signs that your fire is out of whack. There are ways to fix this imbalance though, as Amanda lays out in the episode. Reconnecting to your desires is one of the biggest steps towards rekindling your fire. Amanda suggests just sitting down and writing your desires out. It does not matter if your only desire in the entire world is to have a cup of coffee, as long as you are writing it down and conditioning your mind to start reconnecting with your desires, that is all that matters. She suggests that you force yourself to spend 10 minutes with this exercise on a consistent basis. You will be surprised at how tangibly your desires are fleshed out before you. Another step is to reconnect with your senses again. Amanda suggests being mindful and purposefully spending the time to pay attention and to be present. By engaging the senses, you can deepen the connection between you and your fire. She says to try it for yourself: the next time you are eating, pay attention to the taste, the sensations, and derive as much enjoyment as possible from the act. This can, of course, be applied to the bedroom as well. She goes into more detail in the episode. It is really great stuff that you won't want to miss! Fear Can Sit in the Backseat, But it Can't Drive the Car Amanda very importantly highlights the importance of acknowledging fears. It is so crucial to analyze a fear, let it have its say, but to not let it drive the car, so to speak. Being mindful of fear, just like reconnecting with senses through mindfulness, is a very powerful exercise. If we stifle fears, they drive our actions unconsciously. We want to be aware of them, but not let them win out. Giving Yourself Permission to Feel This is the fifth and final step in Amanda's process for finding your inner fire. Through it, Amanda wants to reinforce the concept that no feeling is off limits. Be open to any feeling, any reaction, any thought. You can't connect with your inner energy if you don't allow yourself to feel the whole spectrum of sensations and emotions that arise. She reminds us that our culture often only tells us that we are able to feel good emotions. And that is a terribly lopsided approach to experience life and develop as a person. We need both the good and the bad, so don't be afraid to feel them. Most Important Takeaway of the Episode Amanda reassures listeners that it is no wonder we struggle with unlocking our inner fire; we have never been taught. So that fact relieves a lot of our burden. We shouldn't feel guilty or behind in development. The good news is that these skills are learnable skills, and with enough practice are extremely doable. You just need to start small and transform your life from the inside out. As always, there is much more said during the episode, especially about how these concepts relate to sexuality on a deeper level. Please check it out to absorb all of Amanda's message. Key Links for Amanda Testa Website: https://www.amandatesta.com/ Podcast: https://itunes.apple.com/us/podcast/find-your-feminine-fire/id1358454112?mt=2 More info: Book and New Course - https://sexwithoutstress.com Web - https://www.bettersexpodcast.com/ Sex Health Quiz - http://sexhealthquiz.com/ If you're enjoying the podcast and want to be a part of making sure it continues in the future, consider being a patron. With a small monthly pledge, you can support the costs of putting this show together. For as little as $2 per month, you can get advance access to each episode. For just a bit more, you will receive an advance copy of a chapter of my new book. And for $10 per month, you get all that plus an invitation to an online Q&A chat with me once a quarter. Learn more at https://www.patreon.com/bettersexpodcast Better Sex with Jessa Zimmerman https://businessinnovatorsradio.com/better-sex/More info and resources: How Big a Problem is Your Sex Life? Quiz – https://www.sexlifequiz.com The Course – https://www.intimacywithease.com The Book – https://www.sexwithoutstress.com Podcast Website – https://www.intimacywithease.com Access the Free webinar: How to make sex easy and fun for both of you: https://intimacywithease.com/masterclass Secret Podcast for the Higher Desire Partner: https://www.intimacywithease.com/hdppodcast Secret Podcast for the Lower Desire Partner: https://www.intimacywithease.com/ldppodcast

Early this year my buddies Steve Chou of My Wife Quit Her Job, Scott Voelker of The Amazing Seller, Greg Mercer of Jungle Scout and I came up with a new show called the 5 Minute Pitch. All four of us met up last week to film the semi-finals, and it's a little strange to say this, but it's probably the hardest I've worked the whole year. The schedule was so brutal that I wasn't able to touch my laptop for 3 whole days. Imagine that. The 5 Minute Pitch The 5 Minute Pitch is a Shark Tank style show where we have 32 contestants pitch us their businesses for 5 minutes, for a chance to win $50,000. Unlike Shark Tank, there's no strings attached, which means we don't take any equity from the company that wins. Over the next few weeks after the creation of the show, the four of us and a couple of guest judges got together on Skype while 32 companies pitched their business ideas to us. We narrowed the contestants down to 8 and had them fly to San Diego last week to present an extended pitch, in person, to all four of us plus one very special guest judge who we can't reveal yet (hint: his podcast is in iTunes' top 100 Business Podcasts). We will be airing the first batch of pitches early next year on iTunes and YouTube. The finals, which will determine the winner who will take the $50,000 prize, will be held in Miami, Florida during the Sellers Summit. Most Important Takeaway from the Semi Finals There is one thing that stood out to me during our filming last week (aside from the back pain from having to sit in the same position for too long) and that is there's one thing all successful businesses have. The ability to adapt to change. In business, you don't need to have everything figured out at the get go. You don't need to have everything planned. If you get too buried in planning, taking into account every possible scenario in your head, you might not get around to doing anything at all. Learn to take action, get early feedback, and use that feedback to steer your business in the right direction. Being nimble and learning how to ride the tide is the most important skill you need to learn to achieve business success. If you think about it, so many successful businesses--AirBnB, Lyft, Cisco--didn't have all their ducks in a row. And if you look at their history, they are not the same company as they were when they started. But they all have one thing in common: the ability to adapt to change. Even the 5 Minute Pitch didn't start out perfectly. We knew we wanted to do this but the details weren't clear to any of us when we started. But we went ahead and did it anyway, improvising and learning from our mistakes along the way. The result of it is a show that all four of us are excited and proud to present to you. EcomCrew Premium Opening One Last Time This Year We've recently been limiting the number of people we accommodate with EcomCrew Premium because we wanted to be able to attend to the needs of every single one of our members, and having too many people sign up prevents us from doing that. We have a trick up our sleeve for our next reopening on Black Friday, which will be the last time we will open registrations this year. Connect with us on Facebook to be among the first to get updates about our surprise for the reopening. Thanks for listening to this episode! Until the next one, happy selling.