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Are you ready to become an AI-powered "super recruiter" and future-proof your success as the recruiting landscape transforms before your eyes? In this episode of The Elite Recruiter Podcast, host Benjamin Mena sits down with Steven Lu, CEO and co-founder of pin.com, for a candid, energetic conversation about the real impact of AI in recruiting—and what it genuinely means for recruiters right now. As AI tools proliferate and many recruiters worry about automation, this episode zeros in on how you can leverage intelligent technology not as a threat, but as a force multiplier to achieve more placements, build better relationships, and dramatically grow your billing potential. Are you tired of tedious sourcing, clunky tech stacks, and endless manual outreach? Are you wondering how to rise above the flood of generic, AI-generated candidate spam? Steven shares an insider's perspective—honed from years at companies like Interseller and Greenhouse—on how to select tools that genuinely solve recruiters' problems, not just Silicon Valley's wishlist. He debunks the hype, tackles the “doomsday” fears around AI, and explains why the most successful recruiters of tomorrow aren't those who work harder, but smarter, by combining top-notch relationship-building with supercharged technology. Here's what you'll take away from this episode: Actionable insight into the actual AI automations—like advanced resume parsing, omnichannel messaging, and precise candidate mapping—that free you from busywork and let you double down on high-value conversations.A roadmap to make yourself indispensable, by becoming a trusted industry expert and harnessing AI-driven market intelligence that goes way beyond Boolean search.Realistic advice for both early-career recruiters and seasoned pros on adopting the right AI tools, future-proofing your role, and even scaling solo billing to eye-popping new heights. If you want to separate yourself from the outdated “numbers game” and become a more impactful, relationship-driven recruiter—press play now and unlock the next level in your recruiting career with the power of AI! Pin https://www.pin.com/ - Pin, your 24/7 Recruiting Assistant AI Recruiting Summit 2025 – Registration: https://ai-recruiting-summit-2025.heysummit.com/ Finish The Year Strong 2025 – Registration: https://rock-the-year-2025.heysummit.com/ Free Trial of PeopleGPT and its AI Agents: https://juicebox.ai/?via=b6912d Free Trial of Talin AI: https://app.talin.ai/signup?via=recruiter Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe YouTube: https://youtu.be/iSrqqvwUVLc Follow Steve Lu on LinkedIn: https://www.linkedin.com/in/stevenlu/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/
(2:00) NewsMalicious Neglect — Billions for every other nation, every other cause and everyone else, NOTHING for NC hurricane victims as another person dies from cold and exposure in NCBiden tries giving Obamacare welfare magnet to illegals, court blocks in 19 statesDHS extends jobs for illegals — problem creation to tee up Trumps authoritarian response(22:31) NJ UFO's — Who's behind it is no mystery, but the purpose remains a mystery (46:47) What are UFOs in general? There's only 3 possibilities…military, interstellar, or interdimensional (1:11:02) LIVE comments (1:15:57) Biden's DOJ Continues to Escalate J6 Arrests & TrialsThe corruption and kangaroo courts are unprecedented and so are the number of arrests (1,560 so far and escalating even after the election)Trump's lawyer predicts and criticizes Biden for coming pardons - but what SHOULD Trump do to restore the rule of law?Conservative press still pushing back against blanket pardons for J6ersTrump says he will "start" pardoning J6ers on day one — NOT GOOD ENOUGH, here's what's necessary after his entrapment of his own peopleEric Adams, Mayor of NYC, hints at cooperating with deportation and possibly switching parties (and of course a pardon for federal charges would be nice)Trump pushes his perfume using Jill Biden and Jon Stewart's joke is hilarious(1:51:09) LIVE comments (1:57:34) Luigi merchandise explodes — new hero of the anti-capitalist left (2:07:23) INTERVIEW Eric Peters Auto Manufacturers' HUGE U-Turn on EV's & Self-Driving Stellantis took a left turn into a dead end; Mazda knew where it was going all along; GM puts on the brakes. Eric Peters, EricPetersAutos.com, joins to look at how this all affects libertyIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-show Or you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7 Money should have intrinsic value AND transactional privacy: Go to DavidKnight.gold for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to TrendsJournal.com and enter the code KNIGHTBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-david-knight-show--2653468/support.
(2:00) NewsMalicious Neglect — Billions for every other nation, every other cause and everyone else, NOTHING for NC hurricane victims as another person dies from cold and exposure in NCBiden tries giving Obamacare welfare magnet to illegals, court blocks in 19 statesDHS extends jobs for illegals — problem creation to tee up Trumps authoritarian response(22:31) NJ UFO's — Who's behind it is no mystery, but the purpose remains a mystery (46:47) What are UFOs in general? There's only 3 possibilities…military, interstellar, or interdimensional (1:11:02) LIVE comments (1:15:57) Biden's DOJ Continues to Escalate J6 Arrests & TrialsThe corruption and kangaroo courts are unprecedented and so are the number of arrests (1,560 so far and escalating even after the election)Trump's lawyer predicts and criticizes Biden for coming pardons - but what SHOULD Trump do to restore the rule of law?Conservative press still pushing back against blanket pardons for J6ersTrump says he will "start" pardoning J6ers on day one — NOT GOOD ENOUGH, here's what's necessary after his entrapment of his own peopleEric Adams, Mayor of NYC, hints at cooperating with deportation and possibly switching parties (and of course a pardon for federal charges would be nice)Trump pushes his perfume using Jill Biden and Jon Stewart's joke is hilarious(1:51:09) LIVE comments (1:57:34) Luigi merchandise explodes — new hero of the anti-capitalist left (2:07:23) INTERVIEW Eric Peters Auto Manufacturers' HUGE U-Turn on EV's & Self-Driving Stellantis took a left turn into a dead end; Mazda knew where it was going all along; GM puts on the brakes. Eric Peters, EricPetersAutos.com, joins to look at how this all affects libertyIf you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-show Or you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7 Money should have intrinsic value AND transactional privacy: Go to DavidKnight.gold for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to TrendsJournal.com and enter the code KNIGHTBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-real-david-knight-show--5282736/support.
FIRST AIRED: 6/23/23 My guest on E272 of #thePOZcast is Jesse Cole, The Man In The Yellow Tux himself! Jesse is the founder and owner of Fans First Entertainment, home to the Savannah Bananas as well as The Party Animals baseball teams. Jesse created Banana Ball, which is a twist on classic baseball meant to be the most entertaining, engaging, and fan-first event in the game. Jesse got his start as a leader in the sports and entertainment worlds at age 23 when he was appointed GM of the Gastonia Grizzlies. When ticket sales were moving slowly, he jumped into introducing first-class entertainment into the world of baseball. Many summarize the end-product of Banana Ball to being like the Harlem Globetrotters of baseball, but as you guys are about to find out Jesse has built and continues to build so much more. I'm thrilled to have this guy on the show, and we are about to dig in so buckle up! Check out the team at https://thesavannahbananas.com/ and findyouryellowtux.com for any info on Jesse's speaking or books. If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For more, please visit www.thePOZcast.com
#thePOZcast LIVE: People Leader's Round Table: The Ladies Leading the Way Recorded 5/21/24 VIDEO: https://www.youtube.com/live/ljb7MhW0dug?si=OH0Z6m7hFnBJ6XAj I am excited to welcome these three incredible experts to the show, where we will explore the latest trends and topics in Talent Access, Hiring, HR, and more! Anna Morgan: @ Careerbff & Host @ "Ask a Recruiter" https://www.linkedin.com/in/annamorgan-recruiter-careerbff/ Elena Stefanopol: Senior Director of Talent @ Labelbox https://www.linkedin.com/in/elenastefanopol/ Katie Evans Reber: Chief People Officer @ Gladly https://www.linkedin.com/in/kevansreber/ #thePOZcast is brought to you by our friends at Interseller, the prospecting and outreach platform for recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.
My guest on E337 of #thePOZcast is Kirsta Tan. Krista has 15+ years of experience in people operations, talent acquisition, and business strategy. She served as President of Premier Talent Partners, leading a top talent team of 65, which was honored as a "Best Place to Work" by INC and SF Business Times. As she transitioned out of the agency, she became Head of People at Fieldguide, a Series A startup, where she led recruiting and people strategy. Krista is currently Co-Founder of Talent Collective and COO of Talent Refinery. This is a fantastic convo on her career journey and the ins and outs of recruitment and team building. For more information on Krista: Follow their LI page to get notified when event pages go upTopics include - Total Compensation, The VC Talent Partner Role, Recruiting Assessments that predict Job Performance, Women's Pay Equity, AI and more! https://www.linkedin.com/company/talentcollectiveco/ https://www.talentcollectiveco.com/ Connect with her on LinkedIn and learn about upcoming Launching Talent Collective communities in NY, Austin, and Chicago over the next three months. https://www.linkedin.com/in/krista-scarborough-tan/ #thePOZcast is brought to you by our friends at Interseller, the prospecting and outreach platform for recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. For past shows, please visit www.thePOZcast.com. If you enjoyed this episode, please leave a review/rating. It goes a long way. https://ratethispodcast.com/thepozcast Thanks!
First Aired 8/20/21 Laura Gassner Otting is a professional motivational keynote speaker and Washington Post best selling author. Laura's 25-year resume is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton's White House, helping shape AmeriCorps; left a leadership role at respected nonprofit search firm, Isaacson, Miller, to expand the startup ExecSearches.com. She founded and ran the Nonprofit Professionals Advisory Group, which partnered with the full gamut of mission-driven nonprofit executives, from start-up dreamers to scaling social entrepreneurs to global philanthropists. She is the author of Mission-Driven, a book for those moving from profit to purpose. This Episode's Heavy-Hitters: - Laura became a member of Bill Clinton's campaign after she realized law school wasn't for her. - She dropped out, and then “did what everyone does when they're in a bad position in life” and “dated a guy that was awful.” Thankfully, this awful guy introduced her to an early Bill Clinton campaign, which would eventually take her to the White House. - The worst part about leaving the White House is that all of a sudden, people are less interested in taking your calls.Laura is a motivational speaker, but accountability might be even more important to her than motivation. - She's a supporter of “compulsory service” like what's used in the military draft, but instead for services like teaching, volunteering and so on. - “In this country, we like women who are in power; we don't like women who want power” -- Laura on Hillary Clinton's loss in the 2016 presidential campaign. - The hardest part of the book writing process for Laura isn't the writing, it's the thinking. The writing is “pretty quick,” it's the thinking through experiences that takes some time. - “Failure is not finale, it's fulcrum;” it's where you can learn and rise from. If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ For more, please visit www.thePOZcast.com Thanks for listening!
We are back with our first edition of #thePOZcastLIVE Hiring Roundtable in 2024! Recorded: Thursday 1/25 @ 12p EST/ 9a PST Featuring an expert panel of Recruiters and TA Pros: Rocki Howard: Founder & Chief Diversity Officer @ Diversiology.io Clark Willcox: Founder @ The Digital Recruiter Reice Keck: Founder @ Mindhire YouTube Replay: https://www.youtube.com/live/1BEkp5RUT-A?si=6O_oGG92W6_BlWvG This a value-jammed show for both job seekers and recruiters alike. #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner and all past shows at www.thePOZcast.com
I can honestly say that this was my first ever podcast that was recorded while on a 4 mile kike. I was recently invited by Darren Mass, host of the I Took A Hike podcast to join him on his show this past October. I was excited to try something unique and challenging, which it was. Over the course of almost 2 hours of hiking a moderate trail on the North Shore of Long Island, Darren dug in deep to my story and pulled out some gems. Enjoy the replay of me as a guest on his show. Embark on a captivating journey with, Darren Mass, accompanied by the brilliant Adam Posner, founder of NHP Talent Group and podcasting maven. Together, we unravel the complex tapestry of entrepreneurship and the podcast universe, providing an intimate look into the resilience born from career setbacks. Adam's candid retelling of his "Mean Girled" exit from VaynerMedia fuels our discussion on the transformative nature of adversity, revealing the unexpected doors that swing wide open when one chapter closes. As we traverse the peaks and valleys of our professional lives, we reflect on the crucial crossroads where career shifts and toxic work environments intersect. I share the story of my "V-day," the unexpected turn in my career trajectory that reshaped my future, underscoring the power of knowing your value and the opportunities that arise when you harness your innate abilities. Adam and I delve into the intricate dynamics of workplace culture, the significance of strong onboarding experiences, and how nurturing one's skills can illuminate the path to success in unexpected industries like recruiting. The episode culminates with sage advice for navigating the tumultuous seas of business endeavors and personal growth. Through tales of entrepreneurial passion and the strategic savvy that comes with it, we stress the importance of adapting, the art of the handwritten note, and the value of a personal board of advisors. Listeners will walk away with a renewed sense of purpose and an arsenal of strategies for sailing the shifting waters of their careers, fueled by the perseverance and authenticity that define a successful podcast and its host. More about the I Took A Hike Podcast: I Took a Hike seamlessly blends the wonders of the great outdoors with the incredible realm of conversations. Hike along as we embark on inspiring hikes with entrepreneurs, high-achievers, and believers, capturing their journeys both on the trail and in life. We tread the paths of success, soak in their motivational stories, and help you chart your own course to achievement. It's not just a hike, and it's not just a podcast; it's an expedition toward success, and we extend the invitation for you to join us on this transformative journey. Check out and subscribe to Darren's show: https://itookahike.com/ #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. Please visit www.thePOZcast.com Thanks!
I am thrilled to welcome Actor and activist Jason O'Mara to #thePOZcast. Jason has previously starred in The Man In The High Castle, Terra Nova, and Band of Brothers. Jason also currently plays Batman in the DCAU Original Animated Movies and Zeus in Netflix's animated hit show, Blood of Zeus. Jason's new film, Your Lucky Day is out on digital now. The film also stars the late Angus Cloud in one of his final performances. Jason has been a passionate ambassador for Movember since 2015. We will dig into his career, life, challenges, and why Movember is so important to him. Check out Your Lucky Day, out now! And support https://us.movember.com/ This episode is brought to you by MANSCAPED®. The brand that took your balls to space is now launching them into the ultra-sphere, Introducing The Lawn Mower® 5.0 ULTRA. Featuring a new cutting-edge design and next-generation, dual SkinSafe™ Blade Heads for different shaves — it's pretty much a spaceship to take your boys downstairs to the next level. Join the 9 million men worldwide who trust MANSCAPED with the BRAND NEW The Lawn Mower 5.0 Ultra by going to manscaped.com for 20% off + free shipping with the code "POZCAST". #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. Please visit www.thePOZcast.com thanks!
Let's see where the math takes us as the hosts kick off the new year with a brand new season of Three & 1/2 Gentlemen. For season five, the host are introducing a new format on how they review films, starting off with one of the biggest movies from last year, the epic biographical thriller, Oppenheimer, staring Cillian Murphy, Emily Blunt, Matt Damon, Robert Downey Jr., written and directed by Christopher Nolan. This breathtaking global phenomenon is already, becoming the favorite for many to win the best picture for this award season. The hosts pair the film with the Manhattan cocktail. Join the hosts as they select their next movie this season, based off the previous film that shares an actor, actress, composer, director, starting with the movie that captivated audiences around the world. Come listen and follow us on Instagram @the.gentlemenpodcast and our website thegentlemenpodcast.com
My guest on episode 301 of #thePOZcast t is Lisa Carmen Wang! Lisa is the Founder & CEO of BAD BITCH EMPIRE, a community investment platform building unapologetic worth and wealth for women. She's also a former 4-time USA National Champion & Hall of Fame Gymnast turned serial entrepreneur, angel investor, venture capitalist, certified executive coach, and global speaker. Lisa is a graduate of Yale University and began her career at a 15 billion dollar hedge fund and is now on a lifelong mission to help women build unapologetic worth and wealth. She's built multiple companies, published her book “Bad Bitch Business Bible” and is the host of the Bad Bitch Empire podcast. I'm excited to have her on the show so let's get to it! For more on Lisa, please visit https://www.badbitchempire.com/. And check out her new book, The Bad Bitch Business Bible: https://www.amazon.com/dp/0063208997/ #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.
Before I get to episode 300, we must pause at E299 1/2 for a great conversation with the man behind #thePOZcast, my producer, Chris Mueller. Chris has been by my side since October 2020, starting as my research producer and taking over all audio and video production. His pre-show research has elevated my show to incredible heights of deep research that has led to very insightful questions and conversations. We have traveled together to live shoots in Miami and Indianapolis and have been on great adventures. I genuinely appreciate Chris and am confident you will love this candid conversation about our experiences together over the past 3 years. I sincerely appreciate Chris and look forward to working with him for a long time. Enjoy this BTS look into #thePOZcast! To learn more about Chris' services, please check out https://www.thefringelabel.com/ #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.
My guest on E299 is Christina Tosi! Christina is the founder and creative mastermind behind NYC's Milk Bar. She is a classically trained pastry chef who blends culinary technique with unexpectedly whimsical and nostalgic ingredients, Christina began her career working for several powerhouse fine-dining chefs, including David Bouley, Caesar Ramirez, Thomas Keller, Wylie Dufresne, and Alex Stupak. From there, Christina founded the dessert program at David Chang's Momofuku and built a culinary empire of her own. Described by The New York Times as a “border crossing pastry chef,” Christina opened Milk Bar's doors in 2008 and has since been recognized as one of this generation's most iconic American pastry chefs. She received the James Beard Foundation award for Rising Star Chef among her many accolades. BOOM! I'm a huge foodie and fan of Milk Bar myself, so I am very excited and hungry to share this incredible episode with everyone. Enjoy every last bite! For more on Christina, please check out www.christinatosi.com/ and Milkbarstore.com. #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.
My guest today on E297 of #thePOZcast is Naveen Jain. Naveen's current ventures include Viome and Moon Express. As a serial entrepreneur, he previously founded InfoSpace, Intelius, and TalentWise. At Viome, Naveen's mission is to “make illness optional.” Viome has built an AI-driven platform that analyzes the interaction between food, our microbiome, and our human cells to develop precision nutrition to prevent and reverse chronic diseases. Moon Express is the only company globally with permission to harvest resources from the moon—developing the infrastructure to push humanity toward a true multi-planetary society. In addition to his current moonshots, he is the Vice-Chairman of the Board at Singularity University, where he focuses on educating and inspiring leaders to utilize innovative technologies to address humanity's most significant challenges. He is also on the Board of the XPRIZE Foundation, an organization that uses incentivized prize competition to push the limits of what's possible — to change the world for the better. Naveen's got a roster of past, present and likely future ventures with some pretty incredible impact, so I will dig into that and more on this jam-packed, value add episode. Check it out! For more on Naveen, please visit: https://naveenjain.com/ This episode is brought to you by MANSCAPED®. The brand that took your balls to space is now launching them into the ultra-sphere, Introducing The Lawn Mower® 5.0 ULTRA. Featuring a new cutting-edge design and next-generation, dual SkinSafe™ Blade Heads for different shaves — it's pretty much a spaceship to take your boys downstairs to the next level. Join the 9 million men worldwide who trust MANSCAPED with the BRAND NEW The Lawn Mower 5.0 Ultra by going to manscaped.com for 20% off + free shipping with the code "POZCAST". #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. Please visit www.thePOZcast.com thanks!
My guest on E293 of #thePOZcast is Kat Cole! Kat is the President and Chief Operating Officer at Athletic Greens. Before joining Athletic Greens in 2021, Kat ran an assortment of brands we all know like Cinnabon, Auntie Anne's, Moe's, Schlotzsky's, McAllister's, and Carvel. Kat got her start waitressing at Hooters, and we're gonna get into her super inspiring story of rising through the ranks to eventually become the Vice President of Hooters America. She is known for creating insane amounts of growth wherever she goes, and I'm excited to dig into how that's translated over to her newest chapter at AG. This is jam packed episode with so much insight and wisdom that I can not wait for you all to listen to! Enjoy! To learn more about AG, please check out: https://drinkag1.com/ #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth. For past shows, please visit www.thePOZcast.com
This is one of those episodes that is so packed with gold that you will want to pause, rewind, and listen back a few times! It's a true masterclass in marketing and career growth. My guest in episode 287 of #thePOZcast is Steve Robinson, former CMO of Chick-fil-A! Today, Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, and much more. Steve was with Chick-fil-A for over 30 years, and during Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time. Prior to joining Chick-fil-A, he served as the director of marketing for Six Flags Over Georgia theme park in Atlanta. Please check out Steve's book, "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand"https://a.co/d/79ZNLfV For more on Steve: https://srobinsonconsulting.com/ If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth
If you are familiar at all with Gary Vee's Veefriends NFT brand, then you probably have seen these super cool character hats around at all of the events. I ran into Bartbidge Co-Founder and lead designer Mike Hampton at Veecon 2023 this past May in Indianapolis, and he shared the Veefriends hat story. It's an inspiring tale of what is possible when you are in the right place at the right moment with a fantastic product! Check it out! It's a pretty amazing journey. Full video: https://youtu.be/qnQm7rc02AA?si=LW6PGArzYZcFsSN- Please check out all of the cool hats and more at https://www.bartbridge.com/ If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For more, please visit www.thePOZcast.com Thanks!
My guest on episode 286 of #thePOZcast is Mike Rowlands, President and CEO of Junxtion Strategy Inc. Mike is an accomplished entrepreneur, consultant, and advisor with more than 20 years of experience in catalyzing social responsibility and sustainability with organizations worldwide. As President & CEO of Junxion, Mike has advised some of the world's most courageous and generative companies, non-profits, and movements on strategy, sustainability, and social impact. From offices in Vancouver, Toronto, and London, Junxion has served clients on five continents, helping them define their purpose, plan their impact, tell their stories, and embrace accountability. Mike also does some great work through organizations like Hollyhock and B Lab, which we'll get into as well. Enjoy this fantastic conversation. For more on Mike, please visit www.Junxion.com If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For more, please visit www.thePOZcast.com Thanks!
I am excited to share my exclusive live coverage of Gary Vee's Veecon 2023 from Lucas Oil Field in Indianapolis, Indiana! Day two kicked off the conference portion of the event with Gary's keynote, followed by the one and only Jesse Itzler, who the crowd was pumped to see.I wanted to capture the essence of Veecon, which is the attendees. And there was no better way than to walk around the rotunda and interview folks at the activations. We also captured a ton of the speaker action with some great snippets from Gary, Jesse, Scooter Braun & more!Check out my conversations with an incredible cross-section of attendees and speakers including:Emily Faye & B Stract (@BStract_Art & @emilyfayemusic), Tyler Schmitt (@TySchmitt5), Tal Navoarro (@Talnavarro), Lorenzo (@ConveyGraphics), AJ Vaynerchuk (@AJV), Kashvi (@KashviETH), Drew Danzeisen, Shannon Snow (@worldofwomen), Scooter Braun (@ScooterBraun) and Andy Storch! (@AndyStorch).Full Video: https://youtu.be/n-7Z9szVBqw If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth
I am excited to share my sit-down interview with Gary Vee, live from Veecon 2023, in Indianapolis, Indiana. The team had to cut short my allocated 10 min timeslot due to the event schedule running late, so I did my best to hit him with 3 important and meaningful questions. This interview exemplifies how you work with what you are given and make the best of it. An opportunity is still an opportunity so make it count! I've had Gary on before (E155) and have had the luxury to dig into the super-important topics, so it wasn't that bad. In hindsight, I am even more proud that this is the output from only three minutes! Check it out and LMK your thoughts! Gary Vee x The POZ, live from Veecon 2023! Watch here: https://youtu.be/TcL7KC_XylA If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For more, please visit www.thePOZcast.com
My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world's top executives, thought leaders, and companies. Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He's a serial entrepreneur who has created multiple PR and branding agencies, so let's dive right into how he's done it and what makes a successful campaign. For more on Rusty, please visit www.zilkermedia.com If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For all past shows, please check out www.thePOZcast.com
First Aired: 4/07/22 Shelley Zalis is the CEO of The Female Quotient, an internationally renowned thought leader, movement maker, and champion of equality. She is also a pioneer for online research, becoming the first female chief executive ranked in the research industry's top 25. Today, Shelley works with Fortune 500 companies and impact organizations to advance equality in the workplace. Through its signature pop-up experience, the Equality Lounge®, along with the Global Exchange and advisory services, The Female Quotient has created an international community of women rising up to catalyze change. A firm believer in giving back with generosity, Zalis is a proud mentor to women around the world. To learn more about Shelly, please visit: https://www.thefemalequotient.com/#join_us If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ This Episode's Heavy-hitter's: Shelley grew up in a home with three sisters, being the second oldest of four. She says although some sisters can be competitive, hers always had a great relationship where they were different from one another, but supported each other. Like many of us, Shelley's first job didn't bring in a lot of income. What Shelley did get out of her first job was an awesome education in client relationships, marketing, and boots on the ground market research. Shelley had a performance review at her next job at a larger company that changed the course of her life and career forever. She was chastised for being too assertive and essentially doing her job by spending tons of time with clients. This was the impetus for her to leave and pursue the founding of her own business, under her own rules. When starting her company, Shelley could have taken a million dollar investment split equally between her father and husband. She instead took money from statistics company Nielsen, where she gave up a majority of the equity in her business. Back in 2013, Shelley had the opportunity to go to CES, but had no one to go with. So she reached out to a few of her girlfriends to come instead, told them to invite their girlfriends, and when they got there, they were in a group of about 50 women. This turned a lot of heads at a male dominated conference, and thus the idea for The Female Quotient was born.
My guest on E272 of #thePOZcast is Jesse Cole, The Man In The Yellow Tux himself! Jesse is the founder and owner of Fans First Entertainment, home to the Savannah Bananas as well as The Party Animals baseball teams. Jesse created Banana Ball, which is a twist on classic baseball meant to be the most entertaining, engaging, and fan-first event in the game. Jesse got his start as a leader in the sports and entertainment worlds at age 23 when he was appointed GM of the Gastonia Grizzlies. When ticket sales were moving slowly, he jumped into introducing first-class entertainment into the world of baseball. Many summarize the end-product of Banana Ball to being like the Harlem Globetrotters of baseball, but as you guys are about to find out Jesse has built and continues to build so much more. I'm thrilled to have this guy on the show, and we are about to dig in so buckle up! Check out the team at https://thesavannahbananas.com/ and findyouryellowtux.com for any info on Jesse's speaking or books. If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For more, please visit www.thePOZcast.com
2:40 - First meeting with Matt Higgins5:10 - The greatest thing about Matt6:29 - At the age of 257:44 - Career advice in the early days9:08 - Joining a political campaign10:39 - Expectation vs Reality11:42 - Never think of failing12:49 - Success at 25 vs now15:10 - Art & Science of Public Relations16:42 - PR in Marketing18:07 - Lessons learned in early politics days20:25 - Leadership Lessons21:10 - Vision of next job24:00 - Early Conversations on Sunglasses26:31 - Customer Experiences28:55 - Funded in 201430:47 - Importance of having a supportive spouse35:00 - Open & Honest Communication35:30 - All about Amity Supply39:38 - Common dream40:32 - Need of a Cofounder42:04 - Need or Opportunity45:23 - Hot take on web349:29 - Single Greatest piece of advice50:36 - Jesse's North Star
2:34 - Upbringing in North West3:44 - Hockey was a part of growing up4:42 - Getting into NHL6:05 - Chris' First Game7:44 - First goal memory9:33 - Business side of Hockey10:57 - Chris's Coach 12:13 - Lesson from leadership perspective13:09 - Inspiration from team mates15:02 - How to manage relations / focus on the game16:34 - What's it like being traded18:00 - Winning Accomplishments19:35 - Feeling of 'Winning the Cup'20:39 - First night with the 'Cup'23:25 - Toughest opponent on ice24:00 - Getting hit in the chest 27:16 - How the Leagues have changed28:26 - Self-regulation29:31 - Conversations in Hockey30:16 - Career End story31:05 - Days after retirement34:04 - How to stay in the right mental frame35:48 - Press Box Experience37:17 - Learning from Management 38:57 - Post Career traveling42:09 - Favorite place to travel42:44 - Working with wife43:52 - Value proposition44:48 - Advice to work with spouse46:13 - New things in work47:07 - Single greatest piece of advice52:03 - Chris's North Star
Today's episode of The POZcast is an adaptation of a special live stream of The POZcast from The World Staffing Summit Adam hosting the World Staffing Summit with some elite content marketers and friends of mine from LinkedIn! See below for a quick background on each of my awesome guests, sit back and soak in some content marketing gold! In short, the episode is a must-watch for anyone looking to improve their content strategy and build a strong online presence. Marcus Sawyerr emphasizes the importance of authentic conversations as a driving force behind engagement. He believes that it's crucial to focus on topics that you know your audience is interested in and to build your audience from there. Adam Posner then discusses the content pyramid, which is a critical aspect of their content creation strategy. He explains how they turn their show into a podcast, individual pieces of content, and even key phrases into tweets. He also highlights the importance of experimenting with different channels and mentions how he has doubled down on LinkedIn and hired his daughter to be his TikTok creator-in-chief. Scott MacGregor, on the other hand, takes a different approach and focuses on unscalable methods, such as personal emails and calls to candidates, instead of mass email marketing. He believes that doing things in an offbeat manner works best for him. Ginnette Harvey shares her experience of trying to do it all, which resulted in burnout. She emphasizes the importance of focusing on what works best for you and avoiding spreading yourself too thin. Joel Lalgee thinks creating content always you to scale your 1:1 interaction to a broader audience. He really focuses on connecting with people, entertaining them, and providing some valuable insights.In conclusion, the episode offers valuable insights into the world of content creation. Whether it's experimenting with different channels, focusing on authentic conversations, or taking an offbeat approach, the guests stress the importance of finding what works best for you and sticking to it. They also offer advice on what not to do, such as link sharing without adding value or relying too heavily on AI tools. Full Video: https://www.candidate.ly/webinar/the-power-of-content-marketing-in-recruitment Marcus Sawyerr is the Founder & CEO of EQ Community, which is a private members community (currently in stealth mode) for multicultural professionals interested in tech. Ginnette Harvey is the co-founder of BlocHaus , which helps connect the best talent with pioneering organizations in the space. She also founded Harper & Gray, which supports organizations in recruiting for business critical specialists and leadership roles. Scott Macgregor is the Founder & CEO of SomethingNew LLC & Founder of The Outlier Project. He's also a 4x Author of the “Standing O!” Series and Record 8x Winner of the American Business Award for Innovation. Joel Lalgee is the Founder of Headhunter Media, a business development consultant for Hirewell, and a fellow LinkedIn content creator. This Episode's Heavy-hitter's: Scott talks about his strategy in creating the “Standing O!” series, specifically including all the talented folks he knows to create a network effect which boosts credibility. He also donates proceeds to charity! Joel stresses the importance of understanding who you are and how to present yourself online in a way that's authentic to you. The name of the game is OUTSOURCING when it comes to effective content creation and repurposing across channels. Make sure you have a system in place and people on your team that understand your voice and vision. Joel has also seen great success and efficiency in engaging in the comment section. Although it's not as intensive of a connection as having a full conversation, you have many more micro-interactions that build a larger community. Ginnette has had success with really focusing on LinkedIn instead of spreading herself too thin across multiple platforms. Full Video Replay: https://www.candidate.ly/webinar/the-power-of-content-marketing-in-recruitment If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZThanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For more, please visit www.thePOZcast.com
Megan Reilly is the COO and co-owner of Tippi Toes®, an international franchisor of children's dance. For more than a decade, Megan has helped franchise owners build and grow their own businesses around the world.Megan and her sister/business partner Sarah appeared on Shark Tank, where they were awarded a deal by Mark Cuban. They decided to decline the deal and grow their business on their own, and have since built 35 franchises, written and published children's music that's hit the Billboard Charts, and reached number 1 on iTunes. She is also the creator and host of the Who Is Your Momma Podcast, where she speaks to the mothers of some of the world's most successful CEOs, athletes, and entertainers.This Episode's Heavy-hitter's:Tippi Toes was actually founded as the result of a college football game. Megan's sister Sarah was working as a waitress and wanted the day off to go to a game. When her boss told her she wouldn't have a job when she came back, she called their bluff and got fired. All at once she had to keep paying her car note– and Tippi Toes was born.Megan actually became a licensed dietician even though she knew early on that she wanted to grow Tippi Toes with her sister. Her education and certification served as a safety net that allowed her to pursue Tippi Toes with full-force, knowing that she would always be able to find a job if she needed it.Megan's family actually applied for Tippi Toes to appear on Shark Tank without her knowing. Although she ended up not taking the deal that Mark Cuban offered because they weren't able to negotiate agreeable terms, she remarks on Cuban's receptiveness and communication throughout the process.Franchising was never necessarily the goal for Tippi Toes, but after a trip to the West Coast that didn't go as planned, someone recommended that they franchise and the wheels started turning.On her podcast while speaking with Sarah Blakley's mom, she made a realization about promoting creativity with her kids by creating structured time to always find something to do when they tell her that they're bored.For more, check out https://www.tippitoesdance.com/ and her podcast, Exclusively on the FREE BYLR RADIO APPIf you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast.Check out a free demo today! https://bit.ly/2Fbm/BZIf you are curious how Adam has created #thePOZcast and turned it into an ecosystem that builds real relationships, clients, thought leadership, and content, check out www.thePOZcourse.com
It was great to catch up back in October with some of my favorite LinkedIn folks and friends, Erin Riska, Joel Lalgee, and Liam Darmody! Erin is a fractional talent strategist, full-cycle recruitment partner, and freelance writer, providing foundational and supplemental talent acquisition support to small companies as they scale. Joel is a contract recruiter, podcaster, and, more recently, a consultant to hiring tool Hirewell aiding in business development guided by his personal expertise. Last but never least, Liam is a hot sauce aficionado. I could leave it off there (it's in his LinkedIn header, folks), but in reality, he is SO much more– he's a seasoned operations leader with over 15 years of experience building & scaling marketing, sales, customer, & people operations at technology companies. This Episode's Heavy-hitter's: We talk about employee branding and the obstacles to getting employees to share their experiences working with a company. Since employees are unsure of what should and shouldn't be posted about, they end up not posting at all and a community-building opportunity is missed. Joel actually incentivizes and pays employees to do this! Companies can't treat all their employees the same. Seasonal employees will be different from full-time, remote employees from On-site, and so on. Companies that will be the most successful need to figure out a balance that works for their employees as individuals. Erin says that the thought that the future is remote is short-sighted. In speaking to people, she finds that most people are tired of looking at the four walls of their homes and want to head back to the office. Everyone on the panel loves quitting! Specifically, each guest breaks down their opinions on quiet quitting. Linked-Influencers; we're coming for some of you! The panel breaks down their least favorites on the platform towards the end of our talk. #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ Please follow us on Instagram @NHPTalent and www.YouTube/thePOZcast. Thanks!
If you're timely, you've got the right targets and you can cut through the noise to reach the right buyer.This then allows your outbound to succeed without you ever even needing to mention your product, service, or company.That's some outbound-avocado wizardry today's guest, Kristina Finseth, Director of Growth Marketing at Interseller, shares with Patrick and Travis in today's episode.Along the way, the three:Tackle a Tiktok talkerPick apart a podcast product demoShare some secrets on social selling
Joining me on this roundtable #ThePOZcastLIVE episode are Kelli Hrivnak, Ben Nader, Adam Broda, and Dan Roth. Kelli is the founder of Knak Digital, which specializes in executive recruitment for technology, digital marketing, and creative talent. Ben Nader is the founder of Recruiter Empire, the largest growth network for recruiters and soon-to-be recruiters. Adam Broda is the founder of Broda coaching, which helps non-tech candidates transition into tech and engineering roles. Dan Roth is a neurodiverse recruiter who also runs the largest job seeker platform on LinkedIn. Join us for an honest discussion about the nature of the labor market, what mistakes are being made by candidates and employers, and much more about the future of work. This Episode's Heavy-hitter's: One thing everyone can agree on– it's currently a job seeker-focused market, and even borderline candidates are getting paid way above the rates they would warrant in a more typical job market. Part of pay transparency via making salaries public information is accompanying it with more information on how salary is determined, and what the employers deem to be valuable. Kelli says that a lot of the turnover at companies seems not to be based on salary at all. Instead, there seems to be an issue in the vetting process determining culture fit via virtual interviews. There's a tricky balance in the hiring process of senior candidates, between giving enough time for the interview process to work its magic, and remaining competitive enough to not lose the candidate to a company that's willing to hire more quickly. Dan has the belief that LinkedIn audio is going to change the recruiting game, as that sort of live experience where a recruiter can vet a candidate during the conversation, and cut down tremendously on the hiring process timeline. The POZCAST is brought to you in partnership with Vincere, the Recruitment Operating System. The all-in-one tech platform, purposefully built for recruitment & staffing to unify your Front, Middle & Back office operations.Vincere is designed by recruiters, for recruiters. Both the company and the platform are the unique creations of successful recruiters who sold their business, saw a need for better rec tech, and made it happen. If you're looking to upgrade your recruitment tech and give your recruiters a new, modern OS, visit vincere.io/pozcast for an exclusive offer. Thanks If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ For more, please visit www.thePOZcast.com Thanks for listening!
Joining us in this rare installment of #thePOZcastLIVE is Heather Parady, Andy Storch and Kevin Logan. Heather Parady is the host of the Community Builders in Web 3.0 podcast. Andy Storch is my OG in the Web3 space, an author, and host of the My NFT Journey podcast. Kevin Logan is a rockstar recruiter and my business partner in Probably Nothing Talent. In this episode, we dig right into the wonderful world of Web3, where to start as a newbie, projects we love, and how this will change the world we live in. This Episode's Heavy-hitter's: NFTs so far are a speculative investment at best and it's too early to know everything there is to know about the space. The best way to get ahead is to educate yourself as much as possible, and then take risks that you're comfortable with. Another safe bet to make is on the people and community. Web2 was much more focused on building a following, but this technology is all about forming credibility with the members of your community. It's important to know what role you want to play within the NFT community. There's so many different roles available– whether it be in creating NFTs, flipping them, being a technologist and so much more. You should be intentional about what fits your needs and interests the most. While Web3 lends itself to learning by doing, there's no right answer on when the right time to get involved is. You should think about your risk and education levels as being inverse, and figure out at what point you feel comfortable enough to jump in head first. Once you do feel educated enough, Kevin suggests that you purchase at least one NFT you feel great about so you can have skin in the game to really learn. The POZCAST is brought to you in partnership with Vincere, the Recruitment Operating System. The all-in-one tech platform, purposefully built for recruitment & staffing to unify your Front, Middle & Back office operations. Vincere is designed by recruiters, for recruiters. Both the company and the platform are the unique creations of successful recruiters who sold their business, saw a need for better rec tech, and made it happen. If you're looking to upgrade your recruitment tech and give your recruiters a new, modern OS, visit vincere.io/pozcast for an exclusive offer. Thanks If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ For more, please visit www.thePOZcast.com
Aired 6/14/21 https://youtu.be/QebhBsqjFqk Excited to welcome two experts in their respective fields to talk about talent - from a culture, retention, and hiring perspective. Mark Herschberg is a Fractional CTO, author, speaker, and MIT Instructor. He recently released The Career Toolkit a book that he authored about his leadership strategies and core tenants. He has taught these learnings to MIT students to prepare them for a well-adjusted career in technology. Gus Hattrich is the CEO at Paradowski Creative, a “Design for all Brandkind” agency of about 100 people. He's been leading the charge on return to office as well as balancing the new world of hybrid work, of which his predominately creative employees are especially affected. This Episode's Heavy-hitter's: - Mark worked on startups early in his career as a technical lead, but soon learned he would need to pick up leadership skills to be successful in his career. He developed a framework that was so successful that he was recruited by MIT to start teaching them to students and recently released a book of his teachings on the subject. - We talk about how despite common belief, negotiation is actually a very natural skill. As Mark puts it, we start negotiating with our parents around age 3 over which vegetables we eat, we just need to relearn what we've forgotten because negotiations can sometimes be uncomfortable. - One of Mark's Leadership hacks for improving relationships with his own employees is to pick a proxy to collect feedback anonymously on his leadership style. That proxy then explains the feedback his team has for him, positive and negative, but completely unfiltered. - After reading an article on the benefits of the outdoors on mental health, Gus created an outdoor day camp for his company, Paradowszki Creative. We talk about the reactions and the overall experience of that creative solution as a return to office event. - Gus explains the challenges of remote creative work. People are feeling uninspired and experiencing a lack of connection, so Paradowski has been innovating to alleviate that issue. If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ For more, please visit www.thePOZcast.com & thanks for listening!
Christian “Boo” Boucousis is an established entrepreneur, business owner, and today, an executive leadership and performance coach. At the age of 19 Boo was recruited into the Royal Australian Air Force as a pilot, one of only 400 trained over a 38 year period. After serving 11 years as an elite fighter pilot, Boo was medically discharged with a diagnosis of "bone-fusing" Ankylosing Spondylitis. This was the catalyst that brought Boo some of the most challenging and emotionally stressful times of his life, through which he entered the next phase of his life; building disruptive businesses and helping others to do the same. Today, Boo has founded a humanitarian business that develops projects on behalf of the United Nations, built the world's tallest prefabricated modular hotel, and bought and revamped his favorite childhood magazine, Australian Aviation. Now as a life coach, author, and podcast host, he serves people in an entirely new way. This Episode's Heavy-hitter's: Since he was six years old, Boo knew he wanted to be a fighter pilot. This made focusing on achieving that goal much simpler, and Boo was networking as a kid trying to meet fighter pilots and get exposure to that world every chance he could. Boo almost didn't make it into the Air Force because of his slightly below average eyesight– since he was close enough the examiner passed him anyway and told him to get glasses after the fact. One way Boo has managed to get more done is the “want, plan, do” method. Essentially, by setting our goals too high, we usually fall short and get nothing done. He starts focusing on the smaller goals that are feasible so that he's more motivated to do more in the long run. Boo's number one qualifier for selecting a new business or vertical to get involved with is that it has to be disruptive. He says it's because he has always challenged conventional wisdom and how things have been done. The life-or-death nature of his old job as a fighter pilot still drives Boo to make the most of his time. His mantra “never give up” reinforces this for him and other veterans. Please check out Boo's podcast, The Few: https://podcasts.apple.com/us/podcast/the-few-podcast-with-boo-sean/id1535177847 If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ For more, please visit www.thePOZcast.com Thanks!
If you're timely, you've got the right targets and you can cut through the noise to reach the right buyer… Then your outbound can succeed without you ever even needing to mention your product, service or company. That's some outbound-avocado wizardry today's guest, Kristina Finseth, Director of Growth Marketing at Interseller, shares with Patrick and Travis in today's episode. Along the way, the three: Tackle a Tiktok talker Pick apart a podcast product demo Share some secrets on social selling Subscribe to The Customer Engagement Lab here and never wake up in a cold sweat worrying you missed an episode ever again. Listening on a desktop & can't see the links? Just search for The Customer Engagement Lab in your favorite podcast player.
Please check out a past favorite of mine from 2019, with Jason Wang. I met Jason via Defy Ventures, an in-prison entrepreneurship program that I support. They help current and formerly incarcerated men and women earn a second chance. Jason is incredible and I am confident that you will love his story- check it out ! Thanks Super pumped to introduce my guest today Jason Wang. I first met Jason about a year ago through my work with Defy Ventures. And for those who do not know, Defy is an in-prison program where incarcerated men and women take part in a University-accredited program on well-being, entrepreneurship training, personal development, mentoring, business incubation, financing opportunities, and network development. We will get more to that story in a bit. Jason is a born entrepreneur. At the age of 8, he would buy a box of 300 fortune cookies from his dad's restaurant for $7 and sell them at school for .25 cents each. He quickly became the “Fortune Cookie King” to his fellow classmates. At the age of 13, he started another business that generated over $100k in revenue with 95% profit margins. Unfortunately, this business was illegal. Oh, and his teammates were his fellow gang members. Jason was finally caught at the age of 15 for a first degree felony and was sent to prison on a 12 year sentence. Since his release, he has earned a double masters (MBA, MS International Business), worked as a management consultant, and started several other ventures. Today, Jason is the Founder and CEO of FreeWorld. And he is here today to share his incredible story of perseverance and personal growth. If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ For more, please visit www.thePOZcast.com
Kristina Finseth is a Director of Growth Marketing at Interseller. is back again to talk about the importance of mastering every channel, knowing your prospect's problems, and creating repeatability in your outbound motion. Connect with Kristina on LinkedIn here and Interseller here. Resources mentioned in the episode: Show Notes Page Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.
In this episode, Marcus Edwardes speaks with Kristina Finseth, Director of Growth Marketing at Interseller, a prospecting and outreach platform for recruiters and sellers.Listen in as Kristina offers her top tips and recommendations for leveraging and harnessing cold email for recruitment success. She describes the value of Interseller specifically as a platform for outbound-driven teams.Kristina preaches a low-volume, high-quality approach when it comes to any email outreach campaign, with a focus on niching down and building momentum through sheer consistency. She dives deep into how to write personalized emails that seize your prospects' attention and touches on the metric she prefers to track instead of open rates.Finally, Kristina gives her recommendations for reaching out to companies that have recently received funding. She introduces her newly-released course, Outbound FIRE Framework.What You'll Learn in This Episode:● [02:11] An introduction to Interseller● [03:50] Using Interseller's platform in conjunction with LinkedIn's tools● [05:16] Email versus InMail● [07:51] The pillars of a successful outreach campaign● [15:50] How Interseller finds email addresses on LinkedIn● [18:29] Grabbing your prospect's attention with great subject lines● [22:33] Keeping your prospect's attention after they open the email● [28:32] Why personalized emails save more time in the long-run● [37:02] Using segmentation effectively● [39:33] Funding as a trigger for outreach● [43:16] About the Outbound FIRE Framework courseKey quotes:● “We're always preaching a low-volume, high-quality approach. That's the philosophy we take on email outreach as a whole.”● “As far as best practices go for following up, three-to-four emails in your initial sequence is all that you need.”● “I personally don't care about open rates. It's not the first thing I care about. I always work from the desired result, backwards. I care about booked meetings.”● “True personalization isn't just using industry, company name, first name, etc. True personalization is crafting an entire two sentences that are just for you.”Resources Mentioned:● Interseller● Outbound FIRE Framework● Kristina Finseth on LinkedIn
Imagine being at your doctors office at a routine procedure and be diagnosed with lung cancer? That's what happened to my friend's Mom, and today's guest: Kristina Finseth.Kristina is the Director of Growth Marketing at Interseller, and Creator of Outbound Fire Framework. In this conversation we talk about her intended legacy, how she wants to be remembered, and providing her family with an opportunity to live their best lives together.Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, and if you're enjoying this podcast, I'd love to see your rating and review on Apple.
This week on The Resilient Recruiter our most popular guest of all time, Rich Rosen, returns for his second interview. Previously, Rich shared the mindset and habits that made him a consistent top biller in the industry. This time, you will hear Rich's unorthodox yet effective approach to client and candidate engagement, leading to high levels of repeat businesses and referrals. These are key factors for anyone who wants to achieve consistent billings and sustainable success in recruiting. What is cool about Rich is that he is a ‘regular guy' who achieves exceptional results. Most years, Rich bills around a million dollars from his home office just outside of Boston, yet he is very modest and is willing to share his knowledge and experience to benefit others. You are going to hear about Rich's recent shift from contingency to engaged search, including the exact pitch he uses to close 4 out of 5 recent assignments. Rich also talks about the recent increase in candidate dropout rates and shares a real anecdote about a candidate ghosting him at the offer stage, and the hilarious tactic Rich used to finally get the candidate to respond, plus much more! Episode Outline and Highlights [4:55] Transitioning from pure contingency to retained or engaged search [10:07] Rich's key to getting the majority of his business from repeat clients and referrals. [15:36] Why did Rich fire a client at the beginning of this year? [18:30] Hear the different criteria that make a good client. [22:52] Revelation of Rich's “zoo”-like experience during the pandemic. [29:35] How to deal with ghosting from clients or candidates. [33:00] Key pointers in rapport building. [42:35] Sending a ‘breakup' note to a candidate. [47:54] Rich's favourite tools and tech for recruiters. Consistent Repeat Clients and Referrals Part of Rich's success is getting most of his business from repeat clients and referrals. The partnership-focused spirit that he exudes as well as his approachable personality makes it easy for him to get repeat businesses. When I asked him about this, he shared a couple of key pointers. Doing the right business with the right people. Rich said, “For me, it's all about working with good people. I have zero tolerance towards working with jerks and people that treat you like garbage.” He shared actual experiences on what types of clients he avoids. Being real with anyone. “I think I'm extremely real with everyone. I talk to everyone the same way whether you're the secretary or you're the CEO.” Hear how Rich relates this to having future referrals and how it can lead you to a ‘win in the end'. Have You Been Ghosted? Here is How to Deal with It Being ghosted by a client or a candidate can be frustrating, but this is something that a recruiter should expect to happen. Nowadays, it seems acceptable for some to just stop communicating without returning a call or providing honest feedback. Rich shared a very interesting experience during my interview and how he used a very unconventional way of addressing it. I also asked Rich what we can do to minimize or deal with ghosting from clients or candidates. For Rich, it boils down to building trust and relationships. “I think all that you can do is to build that trust with your candidate, build the relationship up and you got to be more than just a recruiter.” Listen to Rich's viewpoint and how he further shared, from experience, ways in which he is able to build that trust and relationship with his candidates and clients. Sending a Break-Up Email to a Candidate How do you deal with a candidate who suddenly disappears and has lost interest? Hear best practices on communicating with such cases. Rich and I shared our approach and how you can keep future options open. Also, hear a piece of really insightful advice that was shared to Rich by an industry veteran with regard to “chasing” candidates. Keeping Up with Technology A big bonus in this episode is that Rich shared the tools he is using for CRM, campaign management, and all recruitment related tech tools you might have not heard before! Links are below, but hear how these tools can be effectively used. Rich Rosen Bio and Contact Info Rich is the president of Cornerstone Search, named by Forbes Magazine in the Top 20 Executive Search Firm in America for two years in a row. Rich has run his own recruiting firm for 25 years and is one of the top billers in the industry. Quietly billing $850k to a million dollars year after year from his home office in Boston. Rich has been a leading member of The Pinnacle Society, a consortium of the top 80 headhunters in the world, since 2016. Rich on LinkedIn Cornerstone Search website link Cornerstone on Facebook Cornerstone on Twitter @RichRoRecruiter People and Resources Mentioned Chris Schoettelkotte on LinkedIn Outplay Email Campaign Manager website link Interseller website link Appsumo website link Clearout email validation website link WhoKnows website link Chatterworks website link Crystal Knows website link Traq365 website link Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR#6 Habits of a Million-Dollar Biller, with Rich Rosen Subscribe to The Resilient Recruiter
If you are responsible for Business Development at any level you don't want to miss this episode of Leading2Sales! Kristina leads growth marketing at Interseller. Kristina is also the creator of the Outbound FIRE Framework Course, which helps sellers get to 70%+ opens, 30%+ replies, and 10%+ booked meeting conversions off of cold email.
Here are a few take-aways from the discussion with Steven: Founder-led growth is exciting but many startups rush into scaling and struggle with the initial motion. "From impossible to inevitable" is an amazing book that helps avoid many struggles founders have with early sales. When he joined Interseller, the first thing Steven did is raise the price. Because the founders got into "fighting for price". He promised to keep the closing rates - and was successful. Focus on driving one metric after another. Even if you have a really good and easy-to-use tool, you may want to go with sales-led instead of product-led growth at the beginning. That is what Inerseller was doing, after an unsuccessful focus on product-led growth. You can learn your customer's pains best with a good discovery and adapt your messaging to these. The impact on adaptation is huge. If you want to improve your Prospecting capabilities, Becc Holland is an expert you want to follow and learn from Have fun and please provide some feedback.
There are a few times in your life when you come across someone who gets it. Someone who takes something that may be complex and simplifies it and makes it work better. Kristina Finseth, Growth Marketing Lead at Interseller, is one of those people. Today on the show, Kristina walks us through her Outbound FIRE Framework and how to boost your sales with a personalized approach. Check out Kristina's Outbound FIRE Framework course: https://outboundfireframework.teachable.com/p/outbound-fire-frameworkConnect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinafinseth/
If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today! https://bit.ly/2Fbm/BZ1
If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today! https://bit.ly/2Fbm/BZ1
If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you're doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today! https://bit.ly/2Fbm/BZ1
In this episode of Beer with Darren, I spoke to Kristina Finseth from Interseller as we discussed sales and marketing alignment for common growth goals and how to get 80%+ open rates on outreach email campaigns. Kristina started out in recruitment for the first 5 years of her career before she entered the B2B SaaS space. She landed at Interseller in January which is a platform for prospecting and outreach for most recruiters. She sits on the fence between sales and marketing in what has become her role 'growth marketing' which will include both sales and demand generation for the sales team. The misalignment of top-level goals is often the reason for the conflict between sales and marketing. So having the same goal of revenue means looking at every activity from a marketing point of view and through that lens will it get us any further towards our goals. It goes back to the old question of should marketing be measured purely on MQL's and no it shouldn't if those MQL's are only successful 2% of the time. If you are working with a leadership team who haven't previously been heavily involved in the marketing strategy, it's part of your job to get the buy-in for why you want to do something step-by-step to share that vision. It helps a marketer to have worked with the sales team. Kristina has worked on the team understands their goals, understands their pain points so it's really a people relation problem when sales and marketing don't align. Getting to know each other on a personal level massively helps close the gap. Everyone thinks they are a marketer, so often sales will come to the marketing team with 100 ideas but making sure the sale team are heard without saying directly no and offending them is important to establish early on.
In this episode, Kristina Finseth, Head of Growth at Interseller, shares some key components of her FIRE Framework, an outbound cold email methodology that will convert as many as 20% of cold emails to booked meetings. We discuss: - Why personalization is so important - How to personalize an email when your prospect has minimal LinkedIn activity - The biggest mistakes recruiters commonly make during business development - What each new recruiter that's responsible for client development should know
Episode Summary: Kevin talks with Growth Marketing Lead at Interseller, Kristina Finseth about her career path, here unique understanding of marketing and sales, how to build a growth organization from scratch and more. About Kristina Kristina owns growth marketing at Interseller, a platform that helps recruiters engage with talent through contact data identification and personalized email sequencing. Having been in the shoes of a recruiter in startups, enterprises, and agencies - she is genuinely driven by a desire to make a positive impact on the way companies engage with talent in today's market. On any given day, you'll find Kristina jamming with recruiters on messaging candidates, training jiu jitsu, traveling, or exploring the local food scene. Episode Highlights: Kristina's career path - military, recruiting, marketing, sales, growth (business development and marketing) If you're in a marketing capacity, do whatever you can to get involved with sales When revenue is the common goal between sales and marketing, it's really easy to remain in sync with the activities you're running One of the biggest challenges facing new growth marketers - building out the repeatable processes, documenting, building the playbook so that as your team grows, and your company grows, it's easier to plug and play with different people and have them in their niche specialties The biggest misconception marketing has about sales The biggest misconception sales has about marketing LinkedIn Poll results about where SDRs should report into What is a growth associate, what do they do, and advice for someone considering how this function would fit within their org? How you can start to change the narrative around traditional funnel metrics to focus on revenue and when you know you have done that successfully Current trends in marketing and growth Kristina's number one piece of advice for adoption of tools Tweetable Quotes: "If you're in a marketing capacity, do whatever you can to get involved with sales."– Kristina Finseth "When revenue is the common goal between sales and marketing, it's really easy to remain in sync with the activities you're running."– Kristina Finseth "There's are some sales rockstars out there that know how to get in front of prospects better than some marketers.."– Kristina Finseth on the biggest misconceptions marketing has about sales “What's different is, I'm going to get booked meetings for you. So look at the quality metric, which is if meetings are getting booked, and then we're closing those meetings. That's what people should be worried about. Are we closing those deals? It really is all about revenue, not just Hey, I had 1500 people register for a webinar. Here's a lead list. Right?” - Kristina Finseth Links: Kevin Mulrane:https://www.linkedin.com/in/kevinmulrane/ ( LinkedIn) Kristina Finseth:https://www.linkedin.com/in/kristinafinseth/ ( LinkedIn)
It's time for the second part of our two-episode segment on tech-enabled recruitment. In this episode, we get tactical and even showcase a specific automated process for discovering, enriching, and serving an automated multi-touch cold outreach campaign to candidates and ensuring the entire process is synced with your ATS (or CRM), LinkedIn and cold email system. Who should listen to this? Founders, team leads in B2B Any recruiters And again, why are we talking to Steven for this part? Steven Lu is one of the most knowledgeable people I know when it comes to LinkedIn API and cold outreach,, Interseller has native integration to the top two ATS (applicant tracking systems) around, Interseller also has the ability to find personal emails (not just business emails) - which is necessary if you are attempting to use cold email in your outreach to those not currently employed. To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support
Today, we aim to give hiring teams and recruiters some valuable content in the form of a two-part episode: Part one (this episode) features Ryan Leary, the CMO of Recruiting Daily, and Mr. Alan Walker, founder/CEO of Udder - which helps companies enable talent technologies in hiring processes. Between Alan and Ryan, we have the brains and experience we need to T up this episode on what's working, what's not working, and what's changing in the world of recruitment. Following this - continue listening to the second episode where I talk to Steven Lu - founder of Interseller - the platform helping sales and recruitment teams get in touch with anyone via email. Interseller specializes in recruitment outreach and Steven's knowledge of data and cold outreach - particularly to personal emails - is unmatched in my opinion. To subscribe for show notes, exclusive access to guests and more, join us at https://marketingautomation.fm/ --- Support this podcast: https://anchor.fm/marketing-automation/support