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Learn how to asking the right questions can unlock faster business growth. In this episode of the Beyond 7 Figures Podcast, talk with Rod Santomassimo about how asking better questions can help you grow your business faster. They share real-life stories, simple strategies, and smart ways to spot the small changes that can lead to big results. If you're a coach, business owner, or someone who wants to grow with less stress, this episode will show you how to think differently and get better outcomes. Rod Santomassimo is the founder of the Massimo Group, the top coaching company for commercial real estate brokers in the world. He's helped hundreds of people grow their income by doing less of the wrong things and more of the right ones. Rod's also the co-author of Selling Buildings, a new book that teaches smart ways to succeed in real estate through trust, advice, and asking the right questions. KEY TAKEAWAYS: Asking better questions helps you grow faster than just looking for answers. The best people in business stay curious and always keep learning. Small changes can lead to huge results if you know what to change. Even top performers have blind spots that hold them back. Many people miss out on big money by not looking at past deals. Real success comes from doing less, not more. You don't need more leads—you need to fix what's not working. Great leaders always have a coach and a team to help them grow. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com
On this episode of the Massimo Show In Episode 96 of The Massimo Show, Rod sits down once again with one of the most downloaded guests in show history — Matt McGregor of Colliers International and a Massimo Master Broker. Matt and Rod go deep into what they call the evolution of cold calling. Spoiler: they don't believe in “ice cold” calls anymore — and they've got the stats to back it up. They reveal: Why 92% of calls now go straight to voicemail—and what to do about it How to turn a cold call into a warm one using tech, timing, and tactics The specific multi-touch sequences Matt uses (emails, DMs, text, and mailers) Why bots, AI, and campaign automation are changing the game for prospecting The launch of WarmCaller, Matt's new patented tech that ranks and feeds you personalized, real-time prospecting insights How brokers can finally stop sounding like “just another sales pitch” and start making calls that truly resonate Rod and Matt even share real conversion stats from their own sales teams — over 5,900+ calls tracked — to expose what works (and what doesn't) in today's CRE environment. If you're still dialing blind and hoping for the best, this episode will shift your mindset and your results. For more info or to request a demo of WarmCaller, visit warmcaller.com Want to grow your brokerage business fast? Book a free strategy call at https://massimo-group.com/
Looking for a thought partner? How about content or reports? Maybe images and video? Rod Santomassimo with the Massimo Group joins broker Michael Bull to share AI resources, processes, winning strategies, and mistakes to avoid. ShareFile - Secure, digital solutions to simplify workflows and improve collaboration. https://ShareFile.com Bull Realty - Customized Asset & Occupancy Solutions: https://www.bullrealty.com/ Commercial Agent Success Strategies - The ultimate commercial broker training resource: https://www.commercialagentsuccess.com/ Watch the video versions of our show on YouTube! https://www.youtube.com/c/Commercialrealestateshow Follow us at: @BullRealty https://twitter.com/bullrealty @CRE_show https://twitter.com/CRE_show
In this episode of Commercially Speaking, Bo Barron, CCIM and Timmy Barron, ADHD welcome special guests Matt Stone and Justin Ryder, both CCIMs, to share their unique journeys from ministry to thriving careers in Commercial Real Estate (CRE). Matt, who owns his own brokerage in Lexington, KY, and Justin, a rising CRE influencer, both emphasize the human side of the business—describing their time in ministry as a “master's degree in people.” Matt recounts his early days when he joined a brokerage, not even realizing it focused on commercial, not residential, real estate. Meanwhile, Justin shares how a simple idea to post LinkedIn content led to unexpected deals and opened doors on a global level. Since launching his YouTube channel in early 2024, Justin has connected with an international audience and recently attended an exclusive NYC Gala with top CRE influencers, including Bo Barron. This episode is a masterclass on connecting with people. Discover how caring for clients and reflecting empathy and expertise in real life and through your online presence can open doors in ways you might never expect. Whether you're starting in CRE or looking to expand your influence, Matt and Justin's stories offer invaluable lessons.
In this episode of Commercially Speaking, marketing expert Wes Gay joins Bo Barron and Timmy Barron to simplify the complex world of marketing for Commercial Real Estate (CRE) professionals and other business leaders. Wes is Donald Miller's top-recommended marketing expert and is known for helping brands “find the right words to make more money.” Wes dives into the overwhelm many brokers feel, believing they need to be everywhere—on social media, billboards, ads, podcasts, email campaigns, and more. His message? Simplify your marketing. Start by honing in on your ideal client and their biggest problem. Once you have clarity, use empathy and authority to demonstrate your expertise and choose the right platforms that align with your strengths. The conversation explores common mistakes brokers make, like using social media to impress peers instead of connecting with clients. Wes shares insights from Donald Miller's Building a Story Brand, emphasizing the importance of positioning your clients as the heroes of their story and stepping into the role of the guide. He even explains how raising the stakes for your clients, like in great movies, can make your marketing more compelling. Tune in to learn how to simplify your message, attract the right audience, and make a bigger impact—all while staying true to your unique strengths.
In a special episode of The TreppWire Podcast, we partnered with The Massimo Group to step away from the data and break down the practice of exceptional CRE brokerage. Rod Santomassimo and Mike Gallegos share their advice and feedback for CRE participants looking to dominate in this industry, across various asset classes, market cycles, and geographies. Given where we're at in the cycle, we examine what differentiates commodity brokers vs. industry-leading brokers. Tune in now. If you want to attend MassimoCon, use discount code Trepp at checkout: https://xm105.infusionsoft.app/app/orderForms/04d15fa3-ead6-4cb3-9d08-6807763b48a6?cookieUUID=76b13f07-46d1-4b9d-bc2f-dd80859cec91 Please take our listener feedback survey: www.surveymonkey.com/r/BMPXLHG Questions or comments? Contact us at podcast@trepp.com. Follow Trepp: Twitter: www.twitter.com/TreppWire LinkedIn: www.linkedin.com/company/trepp
On this episode of the Massimo Show Rod sits down with Skylar Romines, founder and owner of ATW Advisors in Orange County, California. Skylar is an expert in commercial real estate insurance with 15 years experience in the insurance industry. She passionately advocates on behalf of business owners, helping them secure better insurance terms and control over their programs. Skylar described herself as a late bloomer who struggled socially in high school, but found her footing later in life. During college, she started working at Nordstrom, but later transitioned to insurance after receiving advice from a family member. She unexpectedly found success in the insurance industry while earning her psychology degree. Skylar discusses the challenges and changes within the insurance industry, particularly in the current hard market cycle, where there are fewer options and insurance premiums are increasing significantly. She advises investors to be proactive, working closely with their brokers to avoid pitfalls, such as shopping multiple brokers and delaying insurance considerations. One of the key points Skylar made was that real estate investors should engage their insurance brokers early during the acquisition process to ensure accurate quotes, avoiding any surprises with coverage costs, and to fully understand any associated risks. Investors should focus on maintaining property conditions, as insurance costs often reflect the risk associated with property age, systems, and geographical factors. Skylar shared her recent success and expereience using social media platforms, like Twitter and LinkedIn, to connect with professionals and grow her network in the real estate industry. She notes how Twitter (X) can foster a sense of community and engagement across industries, unlike LinkedIn, which is more formal. Additionally, Skylar mentions her upcoming book relesased this July, So She Did: Stories, Stats & Strategies to Help Women Win, which focuses on the underrepresentation of women in high-paying roles in the insurance and real estate industries. Drawing from dozens of interviews, she shares compelling statistics, actionable advice, and the collective wisdom of women who are challenging norms and inspiring women to claim their own seats at the table of leadership, ownership, and equity. Skyler hopes to empower women to rise, thrive, and lead in their own unique and inspiring ways. Overall, the episode provides insights into Skylar's journey from a college student with a side job to a successful commercial insurance expert. It also touches on broader themes in commercial real estate, the state of the insurance industry, and the importance of networking in business. Note: These highlights are designed to provide an overview of this episode's content. Listeners are encouraged to tune in to the full episode for a comprehensive understanding of the topics covered. At the Massimo Group we have 15 years of experience helping the most dedicated brokers, like you, build the CRE business and life they have always desired. If you'd like to learn more visit https://massimo-group.com/
Continue the conversation with Brian on LinkedInJoin our multifamily investing community for in-depth courses and live networking with like-minded apartment investors at the Tribe of TitanThis episode originally aired on June 28, 2024----Watch the episode on YouTube: https://www.youtube.com/channel/UCcsYmSLMxQCA9hgt_PciN3g?sub_confirmation=1 Listen to us on your favorite podcast app:Apple Podcasts: https://tinyurl.com/AppleDiaryPodcast Spotify: https://tinyurl.com/SpotDiaryPodcast Google Podcasts: https://tinyurl.com/GoogleDiaryPodcast Follow us on:Instagram: https://www.instagram.com/diary_of_an_apartment_investor Facebook: https://www.facebook.com/DiaryAptInv/ Twitter: https://twitter.com/Diary_Apt_Inv ----Your host, Brian Briscoe, has owned over twenty apartment complexes worth hundreds of millions of dollars and is dedicated to helping aspiring apartment investors learn how to do the same. He founded the Tribe of Titans as his platform to educate aspiring apartment investors and is continually creating new content for the subscribers and coaching clients.He is the founder of Streamline Capital based in Salt Lake City, Utah, and is probably working on closing another apartment complex in the greater SLC area. He retired as a Lieutenant Colonel in the United States Marine Corps in 2021 after 20 years of service.Connect with him on LinkedIn----Reid BennettReid Bennett is the National Council Chair of Multifamily Properties for SVN International and a Principal of the Multifamily Group for SVN Chicago Commercial, where he has been working for over 16 years. He is also a Certified Commercial Investment Member (CCIM), a prestigious credential that demonstrates his expertise in financial analysis, market analysis, user decision analysis, and investment analysis for commercial real estate. With a focus on the sale of apartment communities across the Midwest, Reid leverages his extensive network, market knowledge, and collaborative approach to deliver optimal results for his clients. He has achieved multiple awards and recognition for his outstanding performance, including the Partners Circle Award four times, ranking him in the top .02% among all SVN advisors globally. He is also a commercial real estate coach for The Massimo Group, where he helps other brokers elevate their business and maximize their potential. Reid is passionate about fostering responsible development and affordable housing in his community, and has served as the chair of the Development Committee for River North Residents Association.Learn more about him at: https://www.linkedin.com/in/reidbennettccim/ or Cell 773-251-7342
On this episode of the Massimo Show Rod sits down with Ken Ashley, CCIM, MCR, SIOR, Executive Director of Cushman & Wakefield and Founder of CREI, Commercial Real Estate Influencer. Ken is a successful Atlanta broker with nearly 30 years experience with tenant representation and sales in the commercial real estate industry. They discuss the importance of building a personal brand and using social media effectively in the commercial real estate industry. Ken shares his strategies for engaging with prospects, valuing your time, and creating a strong online presence. He emphasizes the need to focus on the other person and provide value in order to build trust and influence. Ken also announces the upcoming CREI Summit, a conference dedicated to helping commercial real estate professionals build their brands and increase their influence. Note: These highlights are designed to provide an overview of this episode's content. Listeners are encouraged to tune in to the full episode for a comprehensive understanding of the topics covered. At the Massimo Group we have 15 years of experience helping the most dedicated brokers, like you, build the CRE business and life they have always desired. If you'd like to learn more visit https://massimo-group.com/
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Welcome to Season 24 of Commercial Real Estate School! This season, I welcome Rod Santomassimo, President of The Massimo Group. Rod Santomassimo is the founder and president of the Massimo Group, the premier commercial real estate brokerage coaching and consulting organization in the North America. The Massimo Group is proud to include clients from the leading international brokerage firms and scores of regional and local firms and/or their individual brokers among its clients. Rod is a popular speaker at local offices and regional and national conferences. He has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Rod holds a Bachelor of Arts in Commerce from Washington and Lee University and a Master of Business Administration degree from the prestigious Fuqua School of Business at Duke University, where he has also been invited as a guest lecturer and facilitator on a variety of personal marketing topics. He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year. Rod lives in Cary, NC with his wife, Launa, and their two children. Digsy Virtual Assistants are a great resource, but people don't hire them because it takes a lot of training, management, and documentation to make them effective. Digsy solves this problem with its fully-managed virtual assistant service. Check them out here. About "Commercial Real Estate School" Welcome to Commercial Real Estate School. Every episode is a lesson featuring some of the top names in the business, sharing insights and expertise to inspire your commercial real estate journey. Our powerhouse guests offer a wealth of expertise, guiding you through the complex commercial landscape and providing actionable insights to fast-track your success. Class is in session. --- Send in a voice message: https://podcasters.spotify.com/pod/show/creschoolshow/message Support this podcast: https://podcasters.spotify.com/pod/show/creschoolshow/support
Rod Santomassimo, CCIM, is the founder and President of the Massimo Group, CRE Perform, and Co-Founder of CREInvestor.Coach and CRE Listing Launcher. The Massimo Group is the world's #1 commercial real estate broker coaching and consulting organization, assisting over 4,200 commercial real estate professionals in building their desired business and life. Santomassimo is the author of four best-selling books – Brokers Who Dominate, Teams Built to Dominate, and Knowing Isn't Doing – which became America's #1 sales book when it launched. In this podcast, Santomassimo shares his success strategies for business growth and how AI is transforming commercial real estate.
On this episode of the Massimo Show Rod sits down with Ron Koenigsberg, Founder & President at American Investment Properties, a successful Long Island Broker with 30 years experience in the commercial real estate brokerage industry. As Ron recalled the pathway to his start in commercial real estate he stated that he “[wished] everything was a straight path… but there are lessons to be learned that are probably never in a straight path, and you certainly have to have a little bit of resilience along the way.” Ron describes his journey from growing up in Long Island and watching his father survey buildings and construction sites, through his time in college, first jobs, and the eventual decision to establish his own firm, American Investment Properties. Rod goes on to ask Ron what's the one common thread that allowed him to not only succeed, but thrive during the market cycles over the years? Ron responded that he attributes his success to two factors, his call counts and his coaching from The Massimo Group. Ron recounts a time in his career when he was scared, he was making a lot of calls, but business had come to a halt. After seeing an advertisement for The Massimo Group, Ron encountered James Nelson and asked him if The Massimo Group was really worth it, since it was expensive! Ron was a successful broker, “but [he didn't] know what [he didn't] know.” After 10 years with The Massimo Group, Ron stated that “It changed my life. Within five years, I went from really losing money or just getting by to… Broker of The Year… and I won the MVP (The Massimo Group's Most Valuable Producer award) bat on the back of my book.” Rod then goes on to ask Ron what the foundations to his success are? Ron immediately replied with relationships, daily phone calls, and reaching out to his prospects, especially through face to face communication and active listening. Ron notes that while social media is important, it's also a double edged sword. 93% of the essential parts of how we communicate, per an FBI study in the 1970s and 1980s, never come through with the use of technology. Lastly, they discuss Ron's new book, Power Broker: How to Succeed In Life And Business. This is an essential mindset book for any broker on how to attack everyday, especially if you're feeling stuck, questioning what to do, or are plateaued. It details 9 skills that Ron believes are essential for making people successful. You can find Ron's book on Amazon, Audible or at www.RonKoenigsberg.com. Note: These highlights are designed to provide an overview of this episode's content. Listeners are encouraged to tune in to the full episode for a comprehensive understanding of the topics covered. At the Massimo Group we have 15 years of experience helping the most dedicated brokers, like you, build the CRE business and life they have always desired. If you'd like to learn more visit https://massimo-group.com/
On this episode of the Massimo Show Rod sits down with one of his mentors, Jerry Anderson, a veteran in the commercial real estate brokerage industry with over 50 years of experience. Jerry, currently a Corporate Advisor for eXp Commercial, has successfully run two international brokerage companies and is a pioneer in single point of contact and master franchise brokerage models. Jerry has succeeded and thrived through at least four economic downturns, otherwise known as inflection points in brokerage, throughout his career, so Rod begins the podcast by asking him about the current state of the market and how it differs from previous downturns he's experienced. At first glance, Jerry thought this downturn was similar to the 2008 financial crisis, but after watching some activity over the past few months, he said there are several differences, especially where things are heating up in the financial/lending industry, and “not in a good way.” Jerry elaborates that the central dilemma for US brokers right now is that “Interest rate percentages have really been very, very low, in my opinion, for way too long. We have to reset all that. We have to get people accustomed to higher interest rates. If you own a property…at 3% or 4%, [we have to ask] why would you want to sell?... [and advise] All you're going to do is pay capital gains tax, move on, and have a higher interest rate.” Jerry also points out that interest rates used to be higher, he remembers he “was pretty happy when interest rates [used to be] 12% and I was making money as a broker at 12%.” With Jerry's lengthy expertise, Rod asks what advice he would give to brokers saying there's no velocity in the current market and there's “nothing I can do.” Jerry suggests that interest rates are relative, brokers have “had it pretty easy for the last 10 years… the habits they gave up, they're going to have to reinsert… You have to be an advisor in this marketplace more than ever before because people don't need you… you have to help them figure out what they do need.” “It's a beautiful time for you as a broker to make calls and say, let me share with you what's happening because we have our thumb on the heartbeat of the market.” Jerry continues to explain that brokers have to refocus, understand where the market is and its impacts, and share that knowledge and awareness with property owners and buyers to put them “in a position to be successful…” Rod further emphasizes Jerry's points by adding that The Massimo Group encourages our clients to be an authority in the market versus a commodity, an advisor versus a facilitator. “...This is not a time to take your foot off the pedal. This is the time to jam that pedal to the floor [with] more calls, more effort, more work if you want to just maintain a sliver of market share…” Lastly, Rod enquires what Jerry feels are some of the greatest inflection points in brokerage history that have changed the way brokers work. Jerry recalled the Tax Reform Act of 1986, technology, particularly software and the internet, and the structure of brokerage companies. Jerry briefly discusses his white paper The Commercial Real Estate Brokerage Industry Is Broken For Both Brokers and Associates. Rod postulates if he feels brokerage was broken back then and it still is today, how can we fix it? Jerry details the strengths and weaknesses of some prior brokerage models, from the small shop to national and international brokerage companies, franchises, and now virtual models. Jerry believes the current model that eXp is experimenting with is the closest to having it figured out. Note: These highlights are designed to provide an overview of this episode's content. Listeners are encouraged to tune in to the full episode for a comprehensive understanding of the topics covered. At the Massimo Group we have 15 years of experience helping the most dedicated brokers, like you, build the CRE business and life they have always desired. If you'd like to learn more visit https://massimo-group.com/
On this episode of the Massimo Show Rod sits down with Bobbie Mastracci, CCIM, SIOR and Principal of Phoenix West Commercial, LLC, also known as the “Go To Broker” for the West Valley of Phoenix Metro. Bobbie is a successful real estate broker and Massimo coach with 20 years of CRE experience. She works with corporate and small business clients, both locally and nationally, and prides herself on her faith, dedication, and ability to deliver unmatched customer service. Bobby shares her journey from her first job in high school, to being a hair color platform artist, and then entering the world of commercial real estate. Not to mention relocating from Pennsylvania to Arizona. She discusses the importance of education, setting goals, and having a strong work ethic. Bobby also addresses the misconception that it is harder for women to succeed in commercial real estate and emphasizes the importance of faith, discipline, persistence, and consistency to achieve success. Bobby advises, to those considering a career change, to be prepared for a slow start and to find a mentor or coach to guide them. She also talks about the benefits of embracing technology, including AI, in the industry. Overall, she encourages listeners to have a positive mindset, seek opportunities, and take action to achieve their goals. At the Massimo Group we have 15 years of experience helping the most dedicated brokers, like you, build the CRE business and life they have always desired. If you'd like to learn more visit https://massimo-group.com/ Note: These highlights are designed to provide an overview of this episode's content. Listeners are encouraged to tune in to the full episode for a comprehensive understanding of the topics covered.
Attention Commercial Real Estate Brokers( and anyone else in sales)!The Do You Ever Wonder podcast is thrilled to present a discussion with Rod Santomassimo, founder of The Massimo Group and known as the World's Top CRE Broker Growth Coach.How do I know World's Best is the right moniker for Rod?Because he has in the past, and continues in the present, to work with some of the most successful commercial real estate brokers of all time.One name that comes to mind is Bob Knakal, affectionately known as The GOAT by his peers! As a matter of fact, Do You Ever Wonder had the opportunity to speak with Bob here https://youtu.be/9Vv0jZIZykk?si=PyBV8....The conversation with Rod was freewheeling and touched on many subjects, not least among them were eight words that help to describe a successful broker who is in a position to grow and thrive...AspirationMotivationGratificationInspirationVisualizationPerspirationDifferentiation(no) Isolation!Prior to the podcast taping Do You Ever Wonder host Mike Haltman reached out to Waldo Waldman, a friend and colleague of Rod Santomassimo.Waldo, extremely impressive in his own right as a former F-16 fighter pilot, Hall of Fame keynote speaker, and best-selling author, had this to say about Rod...'Rod is one of the most committed business people I know. He's somebody always seeking to grow both personally and professionally. And what makes Rod even more unique is his commitment to his relationships. He never rests on his laurels and always stays hungry.' A catchphrase that Rod uses is that knowing isn't doing (the title of one of his four books) and that it is critical to turn chaos and confusion into clarity and confidence.If after listening to this episode you would like to learn more about Rod and The Massimo Group, you can find them in the following places...Website: https://massimo-group.com/Twitter: https://twitter.com/MassimoGroupFacebook: https://www.facebook.com/themassimogr...___________________________________________________Hallmark Abstract Service...You Buy, We Protect!Watch Title Insurance...The Movie (not yet Rotten Tomatoes rated) here: https://youtu.be/5p_46QQbS9Y?si=72oIHHQs0pkUF98aQuestions about New York title insurance or the real estate transaction process? Let us know at Hallmark Abstract Service at (646) 741-6101 or send us an email at info@hallmarkabstractllc.com.
On this episode of the Massimo Show Rod sits down with Rich Vaaler of Vaaler Commercial Real Estate, a commercial real estate broker with 43 years of experience. He's owned, managed, and developed property throughout his career, a facet that the typical broker may not have to share with their clients. It gives him a perspective to help his clients, especially older people, streamline their portfolio/assets and get rid of the complicated ones to transition into simplified properties. He loves what he does and he's always trying to get better, always trying to learn more to help his clients. Rich emphasizes the importance of being good at what you do, finding a niche, and constantly learning and improving. Rich also highlights the significance of having a supportive spouse and the role of AI in his business, particularly in writing content and analyzing data. He encourages brokers to focus on their specific market and consistently work on prospecting and building relationships. Rich concludes the podcast by expressing his gratitude for the coaching he has received at The Massimo Group and the positive impact it has had on his life and business. At the Massimo Group we've been helping businesses like yours integrate AI into their everyday business practices. If you'd like to learn more visit https://massimo-group.com/ Note: These highlights of the key points discussed in the podcast are designed to provide an overview of the episode's content. Listeners are encouraged to tune in to the full episode for a comprehensive understanding of the topics covered.
You'll learn how to think ahead of get ready for what's next in this conversation with Rod Santomassimo. Rod is the founder and president of The Massimo Group, a leading national commercial real estate coaching and consulting organization. He has more than 20 years of experience in the commercial real estate industry as a broker, owner, and manager of local, regional, and international firms. Rod is a best-selling author with books that include Brokers Who Dominate, Teams Built to Dominate, Knowing Isn't Doing, and most recently, Dominators of Commercial Real Estate Brokerage. In the interview, Rod discusses the pandemic as an accelerator that led to hybrid working, telecommuting, and teleconferences, among other advances. He also covers ways to leverage AI to stay on top of trends and make processes more efficient. “What's happening right now in AI and the AI world is the greatest accelerant that we have ever seen in our history in regards to what is possible and how quickly it can happen,” he shares. When discussing the key attributes to look for in a broker, Rod suggests searching for an advisory figure. While a broker's role is often viewed as a facilitator of the transaction, the true dominating brokers will focus on the facilitation of a relationship. “That's what matters,” Rod says. “One question I would always ask a broker is, ‘Tell me a time where you advised your client not to sell.'” He also mentions seeking a broker who is a specialist or has a team of specialists. In addition, he states, “One mistake that most investors make is they focus on the fee versus the result.” To find more opportunities, Rod mentions the power of creating a presence pyramid. This consists of personal, physical, and digital layers. Establishing a presence as either a broker or investor in the marketplace can help you reach a broader audience and gain credibility in the space. “Presence is paramount in everything you do,” Rod says. During the episode, Rod encourages listeners to find a mentor and ask three questions when connecting: What's new? What's next? What do you need? “Intellectual curiosity will be the way to grow—be the doer,” he adds. You can connect with Rod at his website The Massimo Group and find his books on the Resources page. I'm always happy to connect with listeners—you can find me online at: My website: JamesNelson.com LinkedIn: JamesNelsonNYC Instagram: JamesNelsonNYC Twitter: JamesNelsonNYC My Real Estate Weekly articles: REW-online.com/author/jamesnelson My Forbes.com articles: Forbes.com/sites/jamesnelson
Join co-hosts Bill Condon and Matt McGregor as they interview Rod Santomassimo, founder and president of the Massimo Group, in this episode of the Industrial Advisors podcast. Rod is a renowned coach and consultant in the commercial real estate industry, with a track record of helping thousands of professionals build successful businesses. In this conversation, Rod shares his journey from being a shy and insecure child to becoming a dominant force in coaching. He discusses the importance of commitment, discipline, and entrepreneurial mindset in achieving success as a broker. Rod also unveils his excitement about the latest advancements in artificial intelligence (AI) and its potential to revolutionize the industry. The episode concludes with a sneak peek into Rod's upcoming book, "Dominators of Commercial Real Estate Brokerage" which features stories of top brokers who have thrived in different market conditions. Tune in to gain valuable insights and inspiration from one of the industry's most influential figures.
Learn how to navigate the implications and responsibilities of AI Artificial Intelligence (AI) is one of the most powerful tools businesses can use to drive growth and innovation. You can automate tasks, predict market trends, and enhance customer experiences. However, business owners should be aware of common misconceptions surrounding AI. Properly navigating the ethical implications and training AI to produce output that reflects your voice and emotional intelligence can help ensure a successful integration of AI into your business. In this episode, Rod Santomassimo, founder and president of the Massimo Group, emphasizes the importance of understanding and adapting to AI. He has spent more than two decades in the industry, and he's built a reputation as one of the top CRE coaches in North America. He knows that AI is changing businesses' operations and providing a competitive advantage. As Rod will explain, the potential applications of AI are vast and far-reaching for companies of all sizes and industries: from automating routine tasks to predicting market trends and improving customer experiences. Key takeaways: AI should be used to enhance relationships and authenticity, not replace them Jump into AI and learn as much as possible to avoid falling behind in career Implement AI into your business operations to improve efficiency and productivity for competitive advantage Hear us talk about the ethical implications and considerations surrounding the use of AI and how to navigate them responsibly Discover the impact of AI on marketing and prospecting processes, and how it can accelerate everything Academia still has an important role in developing foundational knowledge and neural connections Resistance to AI implementation often comes from being set in old ways of doing things. Good input, process, and output are essential for successful AI implementation. Understand the importance of relationships and authenticity in AI implementation. All this and more, on this week's episode of We Are Podcast. If this is the first episode you've listened to all the way to the end or if you are a regular, thank you… I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us to be found. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what's working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. Next week, I talk about Applying Quantum Physics to Business with Dr. Leon Eisen. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. Links: https://massimo-group.com/
On this episode of the Massimo Show Rod sits down with The Massimo Group's own Chief Strategy Officer, Mike Gallegos CCIM, MCR, to discuss AI and how it's taking the world by storm. You can either chose to adopt AI or get left behind. At the Massimo Group we've been helping businesses like yours integrate AI into their everyday business practices. If you'd like to learn more visit https://massimo-group.com/
Rod Santomassimo is the founder and president of the Massimo Group, CRE Perform, and Massimo Concord Ventures. The Massimo Group is the #1 CRE coaching and consulting organization in the world, assisting over 4,200 CRE professionals in building the business and life they desire. Rod talks about how he segments his coaching programs, the transition from a coach to a CEO, his latest book, and much more!
On this Special Episode of the Massimo Show with Rod Santomassimo featuring Guest Speakers for MassimoCon: Rod interviews Robbie Baty, Executive Managing Director at Cushman Wakefield's Dallas-Fort Worth office. He's the Office Tenant Representation Leader. Robbie has helped companies with their headquarters locations for the last 15 years. He specializes in representing office tenants, ranging in size from start-ups to Fortune 100 companies, in site selection, lease and purchase negotiations, build-to-suits and municipal incentives negotiations. Over his career, he has distinguished himself as one of the top tenant representatives in the North Texas market. A key takeaway from this talk with Robbie: It doesn't matter if the market is up or down, tenants are always going to be looking for space. Find out more about Robbie Baty and his career as a world-class tenant rep here: https://www.cushmanwakefield.com/en/united-states/people/robbie-baty At The Blueprint to Dominate CRE in 2023 Broker Event, Robbie will share just what you need to do differentiate yourself in any market. If you want to hear it all, you have to come to MassimoCon this November! About MassimoCon: The Premier Commercial Real Estate Brokerage Event…ever! What you'll get:
On this Special Episode of the Massimo Show with Rod Santomassimo featuring Guest Speakers for MassimoCon: Rod interviews Bob Knakal, Chairman of New York City Investment Sales for JLL. Bob is one of the most successful investment brokers in the world. His record of success includes closing on over $18 Billion of investment sales, selling his former brokerage company for a reported $100 million, and being the recipient of more awards and recognition than we could possibly list. He's aiming to sell his 2022nd building in 2022. A key takeaway from this talk with Bob: Being a market leader and knowing the market inside and out will propel you to success. Find out more about Bob Knakal and his extraordinary Commercial Real Estate Career here: https://www.us.jll.com/en/people/bob-knakal At The Blueprint to Dominate CRE in 2023 Broker Event, Bob will outline exactly how he keeps his fingers on the pulse of the NYC real estate market and then leverages this data to retain his authority position. About MassimoCon: The Premier Commercial Real Estate Brokerage Event…ever! What you'll get:
On this episode of The Massimo Show, Rod continues to feature elite commercial real estate brokers, this time sitting down with Nikita Zhitov. Nikita is a different broker with a different approach that has led him to exponential results. Born and raised in Russia, Nikita immigrated to the United States when he was fourteen. He went from beginning the 9th grade knowing no English to buying his first property, a 16 unit apartment building, 3 years later with $500 in saved up lunch money during his senior year. He was 18. Nikita soon flipped the property for a $50,000 profit and quickly became “obsessed with the sport of real estate acquisition and creative finance.” He dropped out of a full ride scholarship to UNC Chapel Hill for a full time career as a real estate entrepreneur. With no money, no credit, no resources or connections, Nikita averaged buying about a property per week. When Rod asked how he did it, Nikita simply said “That's the beauty of real estate…real estate offers thousands of tools to structure deals creatively.” Rod and Nikita went on to discuss his innate intellectual curiosity, his pursuit of the American Dream and his emphasis on continued learning and development. Nikita implied knowledge is paramount, having learned through research, tools, mentors and programs such as The Massimo Group, “if he can learn one thing…it pays for itself many times over.” They also discussed the recession, how Nikita lost focus and direction and lost it all at 24 years old. When Rod asked how he started over, Nikita stated “Starting from ground zero is the perfect place to start, you've got a clean sheet of paper.” He “had all of this knowledge…how to make money in real estate,” so that's when he went into commercial real estate brokerage. Nikita is now the broker in charge of CityPlat Commercial, a brokerage entity in the Raleigh-Durham NC market, with his young team of 20. Listen in to hear his unique approach to running his successful brokerage company.
On this episode of The Massimo Show, Rod sits down with 2021 Massimo CRE Elite Member of the year - Mark D. Bratton. Hear how Mark Bratton, SVP of Colliers International, Hawaii, and Massimo CRE Elite member of the year transformed his business from slumlord to yacht owner by applying specific principles to his brokerage practice. Mark grew up in Westlake Village in Southern California. His neighbors that he used to sail with were architects and he thought this would be a great path for him. He took drafting classes and interned at their firms but “then I kind of looked at the business side of it and said, architects kind of make their money later in life, maybe I want to go more into finance and development. So I switched my major to real estate for the last three years of school” Mark tells Rod. With this switch to real estate, Mark had charted a new course for himself. Consequently so had his father. At the same time that Mark was going to college at San Diego State, his father had gone from marketing to becoming a real estate developer. He had the pleasure of working during his summers helping clean up after the construction crews and getting first-hand knowledge of the sweat equity that goes into the construction side of things. Mark got his foot in the door in Hawaii by partnering with a friend of his dad and selling residential real estate at a resort. When this partner retired he knew it was time for him to make the transition to his originally intended market - commercial property. Mark started out doing retail shopping center leasing. He got a job at the same firm he is with now and on day one they said “See this nice lady Judith, you're going to shadow her for 60 days and then you're going to go out and do it on your own… in the 80s That was training!” Mark jokes with Rod. Today Mark and his team, Capital Markets Investment Team, sell, consult, and advise on all property types within the state of Hawaii. Mark and Rod spend the rest of the interview discussing strategy, breakdown of responsibilities on his team, Mark's evolution as a broker, and why coaching at the Massimo Group is right for him.
On this Episode of The Massimo Show, Rod sits down with Massimo's 2021 New to Business Member of the Year - Steve Rowe. Originally from Connecticut, Steve moved to Mobile Alabama when he was nine years old. His grandfather was the vice president of a grocery store and his father owned a construction company. His intention was to work for his father after school. “So in high school, I never really tried that hard,” Steve tells Rod. As soon as he could, he immediately went to work for his dad. His teachers encouraged him to work on his resume but he didn't really see that as important since he knew he essentially already had a set career. “It was something that I thought was the right thing for me until I started really getting a better understanding of real estate,” Steve explains. “And that is why I made the transition into doing full-time brokerage because the difference maker for me has been the fact that I love what I do.” A friend of Steve's - Justin - who started his own SVN franchise lamented that “Man, I'm having a hard time finding anybody.” Steve told him “yeah, you really need somebody like me who's okay making a lot of old calls.” Justin pitched the idea of Steve joining the team and Steve really didn't see why he couldn't make that move. So in 2019 he came on full time to the SVN team - before getting his license - and started making calls. He got licensed shortly after that and has been a powerhouse of sales ever since. Rod and Steve spend the rest of their time together talking about a variety of things that lead to his early success at the start of his brokerage career including: The importance of being sociable plus the use of systems becoming a resource and creating a niche in your community consistency in calling and tracking your pipeline and what it takes to feel ready to build a team
On this episode of The Massimo Show, Rod sits down with 2021 Massimo CRE Accelerator of the Year - Mason Fiascone. Mason is currently a Local Inland Northwest Multifamily Expert in Eastern Washington State for The Paragon Group. Mason grew up in the Chicago suburbs north of Chicago and Gurnee, Illinois, and loved all kinds of things: leadership, business, entrepreneurship, “everything I could get my hands on” Mason tells Rod “typical kind of firstborn type A personality” He started a lawn mowing business mowing lawns in the neighborhood, he was the only male babysitter in a roughly five-mile radius and was involved in Catholic leadership through his high school. After graduating high school in 2012 he went to undergrad where he met his wife, studied marketing and philosophy, and then worked for four years in corporate America at Unilever. Mason did marketing work for big brands like Ben and Jerry's, Dove and Hellman's to name a few. “But I realized that my wings were a little bit clipped being in the corporate world. And so while working a full-time job and living in Charlotte, and New York and San Francisco, I was doing everything I could to learn about real estate” Mason explains to Rod “everything I could to understand how can I get out of the corporate world and into the generating income and providing a life for my family.” After a year and a half, Mason realized he'd only scraped the surface of real estate and that he needed to get into the business full time. He decided to be a multifamily specialist and saw a lot of opportunity in his market, which is Eastern Washington. He built the business plan, jumped in, and has found a lot of success since then. And that was 15 months ago from today, in January 2020. Mason and Rod spend the rest of their time together discussing how he read Brokers Who Dominate and then Knowing Isn't Doing on the recommendation from a friend and absorbed every single piece of information, how he stumbled through his first few deals (including an unwelcome guest in the basement of a four-plex), how his pipeline completely changed after starting coaching with The Massimo Group and what's happening over on Real Estate Twitter.
Rod Santomassimo, President and Founder of the Massimo Group, is a best selling author and leading coach in the commercial real estate industry. In this episode we discuss a number of ways a broker can increase their brokerage business. I jotted down some excellent points during the interview and encourage you to watch the entire session! Here were two of my favourite quotes: "Presence is a vanity play; prospecting, by definition, is a sanity play." "Fame isn't fortune, not in commercial real estate at least." 0:00 - Intro 1:25 - Traits of best brokers 4:38 - Coaching vs training 6:55 - The importance of prospecting 9:16 - Maximizing prospecting time 16:40 - Prospecting or brand development? 19:20 - Life style or top production? 23:30 - Advice for new agents Rod's website: https://massimo-group.com/New to business coaching program: https://massimo-group.com/programs/cre-n2b/ Rod's books (including Knowing Isn't Doing): https://massimo-group.com/store/Connect with Rod on LinkedIn: https://www.linkedin.com/in/massimocoach --
CRE SharkEye Commercial Real Estate Show Hosted BY Yishai Breslauer
Rod Santomassimo is the founder and president of the Massimo Group, Massimo Coach, Massimo Digital, and CRE Perform. His businesses are some of North America's leading business and sales professionals coaching and consulting organizations. The Massimo companies are proud to work with clients from the nation's premier businesses and scores of regional and local firms and/or their individual associates. He began that career in 1989, after graduating from Washington and Lee University; and earned his MBA from the Fuqua School of Business at Duke University, where he is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award; He has also been designated by Globe St. as a “Best Boss” in CRE in 2020. The author of three best-selling books – Brokers Who Dominate, Teams Built to Dominate and Knowing Isn't Doing – became the #1 sales book in America upon its launch in late 2020. Rod is a syndicated columnist for the Mann Report as well as the New York Real Estate Journal; and has been published and/or featured in several general business periodicals, including but not limited to Entrepreneur.com, The Good Men Project, Thrive Global throughout his career. In addition, he is a patented inventor of a fitness sports watch. Rod resides in Cary, North Carolina, where he cherishes his time with his wife, Launa, and their two children. https://massimo-group.com/ https://www.linkedin.com/in/massimocoach/ The CRE SharkEye Show https://www.youtube.com/channel/UCOjDYdAfpkrXzgUSRGt959w The 7 Day CRE Challenge https://lnkd.in/dg8ptDN The best 6 secrets of commercial real estate https://lnkd.in/dZkCUFR
What is Business Expansion? How can you grow your business? What are the best ways to grow your business? ▶️ Visit to know more: https://www.raphaelcollazo.com/ Welcome, and for all your pertinent questions, Raphael Collazo is here to help you with Understanding Business Expansion with Rod Santomassimo. If you are interested in learning about the many facets of commercial real estate, whether you're a business owner, investor, or just someone who's curious about the subject, you'll gain value from being a part of the group! In today's episode, we invited Rod Santomassimo, CEO of the Massimo Group and best-selling author of multiple books, to discuss his background and experiences in commercial real estate. Along with that, he explained how to effectively scale your business by addressing the 5 key components of any enterprise. ▶️ In this video, you will learn various business growth strategies including: • The 5 components of a successful business, • How to create a customer avatar, • Creating your TOP 100 Marketing list, • How to leverage your time more effectively with systems, • How to budget and track your financial progress, • How to hire the right people for your organization, • As well as much more... So, watch the full video until the end to learn about how to effectively grow your business. ▶️ If you're interested in learning more about his book and/or working with the Massimo Group, feel free to contact Rod at: ▶ Website: https://www.knowingisntdoing.com ▶ Coach: https://massimo-group.com/ If you like the episode, If you like the podcast, please give us a 5 ⭐ review, and don't forget to share this episode with others. ----------------------------------- ▶️ Check out my Website: https://www.raphaelcollazo.com/ ---------------------------------- ▶️ For business inquiries: raphael@grisantigroup.com ▶️ Call/Text me: 502-536-7315 ---------------------------------- ▶️ FREE REAL ESTATE GUIDES: https://linktr.ee/raphaelcollazocre ---------------------------------- ▶️ Follow me on: • Meetup: https://www.meetup.com/Commercial-Real-Estate-101/ • Instagram: https://www.instagram.com/recollaz/ • Facebook: https://www.facebook.com/raphaelcrelouisville • LinkedIn: https://www.linkedin.com/in/raphaelcollazo/ ----------------------------------- #CommercialRealEstate #RaphaelCollazo #businessgrowth #growingyourbusiness #howtogrowyourbusiness #commercialrealestate #commercialrealestatebusiness #CREbusiness #commercialrealestategrowth #CREGrowth Real Estate #KnowingIsntDoing #CreatingLeverage #BusinessLife #BusinessGrowthStrategies
Rod Santomassimo is an author and the founder and president of the Massimo Group, North America’s leading business and sales coaching and consulting organization. Rod enjoyed a successful career in the commercial real estate brokerage business as a broker, owner, manager, and senior executive with local, regional, and international brokerage firms. His first book, Brokers Who Dominate, is an Amazon best-seller.In this episode, Tyler and Rod's discussion focused on the key characteristics, practices and strategies to become an elite real estate professional. They discussed conducting an "election" to commit to coaching, the key traits of Rod's most successful real estate clients, and business development practices for high-performing real estate investors.Other topics included how a dream led to Rod's reality of being a coach, mindset, finding your "why," Rod's habits for personal mastery, the need to help others succeed, gratitude and more!Connect with Rod:Website: https://rodsantomassimo.comLinkedIn: https://www.linkedin.com/in/massimocoach/Instagram: https://www.instagram.com/massimo_group/Twitter: https://twitter.com/MassimoGroupFacebook: https://www.facebook.com/themassimogroup/The following books were mentioned in the show:Rod's New Book: Knowing Isn’t DoingThe Millionaire Next Door by Thomas J. StanleyE Myth Revisited by Michael GerberThe Traveler's Gift by Andy AndrewsSkyrocket your financial and personal success with a substantial competitive edge gained through Elevate High Performance Coaching Academy! The 8 week live group-coaching experience, where we compress decades of transformation into days, starts on March 1st; your opportunity for business and profound life transformation is now. Learn more about the program and watch the free masterclass here: https://elevatecoachingacademy.com/Sign up for the Elevate Nation Newsletter! Receive exclusive personal and professional growth tools, tips from Tyler, what Tyler's reading, the latest news from Elevate Podcast, real estate investment news, and opportunities from CF Capital and The Chesser Companies!Apply for coaching with Tyler! The world's top performers in any field have a coach to help them achieve drastically greater results and in less time. The most successful real estate investors are no different. To apply for a results coaching session with Tyler, visit coachwithtyler.com.This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com.
Listen to today's podcast to hear Rod Santomassimo, founder and president of the Massimo Group. Rod is a best-selling author, speaker, and a serial entrepreneur, and he shares secrets of creating a multimillion dollar coaching business. He's a smart business guy who got fired a lot as he was coming along! Listen to nuggets that you too can use to start your own business if your career has thrown you a curveball. Connect with Rod on the web and social media: Website: www.rodsantomassimo.com Facebook: https://www.facebook.com/themassimogroup Twitter: https://twitter.com/MassimoGroup LinkedIn: https://www.linkedin.com/in/massimocoach/
Creating a profitable business is a challenging task for entrepreneurs and working hard and knowing what to do might not be enough. Instead, working smart and your ability to execute good plans are your most vital tools. Today we sit with the founder and president of the Massimo Group, Rod Santomassimo, who reveals the secrets behind his business success. Rod, along with his coaching company, helps independent contractors, solopreneurs, and small business owners work toward and achieve realistic goals. We open the show by hearing about Rod's professional background, touching on how he helps his clients generate profits and create well-oiled businesses.
The John Sanders Podcast - Real Estate, Sports and all things Las Vegas
Rod Santomassimo is the founder and president of the Massimo Group, North America's leading business and sales professionals coaching and consulting organization. The Massimo Group is proud to work with clients from the nation's premier businesses and scores of regional and local firms and/or their individual associates.He is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award; Rod is a Best Selling Author, a syndicated columnist for the Mann Report, as well as the New York Real Estate Journal, and has been published in many magazines throughout his career.Rod's first book, ”Brokers Who Dominate”, became an Amazon best-seller and is still highly acclaimed in the commercial real estate industry. Teams Built to Dominate followed, with the why and the how of facilitating strong teams to move business forward. Rod's latest book “Knowing Isn't Doing” released in September 2020, is #1 on Amazon's Best Seller list.Rod shares the idea of "Don't 'K.I.D.' yourself! (Knowing Isn't Doing) as well as many ideas his coaches share with Massimo clients.https://www.amazon.com/Knowing-Isnt-Doing-Business-Desire/dp/0983834946https://massimo-group.com/https://massimo-group.com/knowing-is-not-doing/
Target Market Insights: Multifamily Real Estate Marketing Tips
Whenever you see a top performer, you can bet there is a coach helping that performer reach their peak. Behind Michael Jordan there was Phil Jackson, behind Tom Brady there was Bill Belicheck. And behind Danny Larusso there was Mr. Miyagi. To reach the highest levels of success, even the most gifted stars need a great coach. This is true in sports, business and even real estate. The most successful real estate investors I know hire professional coaches. Just like in sports, professional coaches can point out areas of improvement, correct technique and behavior, share success secrets, and provide motivation and focus. Their role is to guide you to success and enlightenment, not to save you from your high school bullies. Finding the right coach can be a challenge, so we spoke with Rod Santomassimo to learn more about finding the right professional coach. Rod heads up the Massimo Group, a coaching firm dedicated to helping commercial real estate professionals. His latest book, “Knowing Isn’t Doing” is out now and serves as a playbook to implement the things you know you should be doing in your business and thrive as an entrepreneur. Rod has over 35 years of professional experience and shares how In this episode, Rod shares how to determine if you would benefit from hiring a coach, what questions you should ask a potential coach, what to evaluate when you compare coaches, and the key thing that separates successful clients from unsuccessful clients. Partner: 1 Question Marketing Survey for New Event Key Insights on Hiring a Professional Coach From downsized and unemployed during the 2008 recession to building a coaching business How the panicked, the petrified and the productive professionals handled their business when COVID19 hit The multifamily and brokerage opportunities in today’s market The differences between coaching (implementation and accountability) and, consulting (advising), mentoring (guiding) and training (teaching knowledge) Don’t kid yourself, knowing isn’t doing. How to determine if you would benefit from hiring a coach My job as a coach is pretty simple: To make you do the things you don’t want to do to get you the things you want. - John Wooden The questions you should ask a potential professional coach to ensure they are a good fit and will help you reach your goals What to evaluate when choosing between coaches to make the right choice for you Coaching is not an expense, its an investment in yourself What separates the successful from the non-successful The way real estate investors should be thinking about approaching coaching Partner: Download our Sample Deal Package Bullseye Tips: Apparent Failure: First ad I ever ran, I misspelled “soar” as “sour” in describing my new business. Every failure creates a next step to move forward. Digital Resource: Otter.ai (dictation, audio recording app) Most Recommended Book: Fanatical Prospecting (Jeb Blount) Virtual Selling (Jeb Blount) Daily Habit: I check out my whiteboard everyday which lists out my goals for the year and check my progress. Wish I Knew When I Was Starting Out: I wish I Invested in people quicker than I did Contact Rod: Massimo Coaching Knowing Isn’t Doing (Rod Santomassimo)
The John Sanders Podcast - Real Estate, Sports and all things Las Vegas
James Bean is a commercial broker in Ventura California, currently at SVN – Rich Investment Real Estate Partners, one of the top 10 franchises within the SVN Global Network. His primary focus is retail investment products, with a large emphasis on national 1031 Exchanges. He is a published author, writer, instructor and accomplished public speaker. You can find more information on James at www.Best1031online.com. James is also a coach with The Massimo Group, the nation's leading Commercial Real Estate Consulting and Coaching Company. We talk about how James got into Commercial Real Estate, his expertise in 1031 Exchange Investment transactions and his roll as Commercial coach for the Massimo Group Commercial Coaching and Consulting.
In this episode we speak with Commercial Real Estate Sales Coach, Rod Santomassimo from Massimo Group about how to get a 90% acceptance rate to a conversation when cold calling. Rod has an amazing and snack-sized approach to getting someone to talk to you within 27 seconds and it's amazing. This is a great show! LINKS Rod Santomassimo: https://www.linkedin.com/in/crecoach/ Massimo Group: https://massimo-group.com/ List Your Properties On Digsy For Free: https://digsy.co/yvt SOCIAL (ANDREW BERMUDEZ) LinkedIn https://www.linkedin.com/in/andrewbermudez Twitter https://twitter.com/andrewbermudez Facebook https://www.facebook.com/andrewgbermudez Instagram https://www.instagram.com/andrewbermudez SOCIAL (DIGSY, INC) Twitter: https://twitter.com/getdigsy LinkedIn: https://www.linkedin.com/company/digsy Facebook: https://www.facebook.com/getdigsy Instagram: https://www.instagram.com/digsyinc #CRE #CommercialRealEstate #RealEstate #LeadGeneration #Marketing #CREMarketing
On this episode of Wolfe Bites, we are joined by Rod Santomassimo, Personal Business Coach and President of Massimo Group, LLC. I have known Rod for nearly ten years and have always valued his industry knowledge and insights. As a glass-half-full kind of guy, we got to discuss how to take advantage of the current market challenges and how not to panic at times of adversity. Join us as we discuss all this and more! Hosted by Barry Wolfe of Marcus and Millichap Our Guest this week: Rod Santomassimo, Personal Business Coach & President of Massimo Group, LLC www.massimo.coach LinkedIn: @crecoach Instagram: @rodsantomassimo
Takeaways – A podcast about learning from the wisdom of others
Takeaways – Life. Lessons. Learned. explores learning from the wisdom of others. This is a special edition of Takeaways. I am committed to helping my fellow commercial real estate agents thrive during these times. You can find a new post every day from April 1st to April 30th on my Facebook and LinkedIn. If you need motivation or new ideas take a look. I am here to help! Rod Santomassimo created his own category in the commercial real estate coaching space. There is simply no one else that is doing what he and his team are doing at The Massimo Group. I have purchased all 3 of his books, subscribe and read his blog, and have put agents through his New 2 Business program. It is clear that I am a fan. Over the course of my 30-day commitment to help my fellow #cre agents who needed motivation, new ideas, or a kick in the tuchas I gave out Rod's name more than any other. I am grateful to have had the opportunity to have him on Takeaways. Listen in or watch as we discuss what Rod is seeing from agents across the country during this crisis. He shares how he persevered the loss of his best friend and job at the time, how to overcome impostor syndrome and a fantastic Jim Rohn quote! What else can you learn from a person like Rod? Here are just a few of the Takeaways that we discussed in this episode. • The three reactions he's seen from agents across the country. • How the same strategy he used for his book 9 years ago can be deployed today by a new agent for property sales. • What are the three C's it takes to be successful? I hope you enjoy! Thank you for listening! Please subscribe to “Takeaways”. If you like what you heard please rate and review Takeaways wherever you get your podcasts. It helps other people find it. You can find Takeaways at any of the links below: • APPLEPODCAST • STITCHER • GOOGLE PLAY • SOUNDCLOUD
New book alert! In this episode, Adam Torres and Rod Santomassimo, Founder & President at Massimo Group, explore Rod's new book, Knowing Isn't Doing: Build the Business and Life You Desire.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/
On this episode of the Masimo Group, we welcome Mathew Laborde of Elifin Realty. Mathew has demonstrated you don't need years of experience to leverage new approaches. You need to look at things differently, leverage new approaches and ultimately believe in yourself. Mathew began his career in Commercial Real Estate at a large firm in Louisiana. He was young, hungry, and willing to sleep at the office to get things done. But change was happening in the industry. Even though a lot of brokerages were laying off staff and the advent of the internet was making going down to the clerk of courts for information a thing of the past Mathew had no intention of breaking away to start his own firm. That all changed when someone who knew took him to lunch one day and told him “God told me to take you to lunch and tell you to start your own company”. Mathew admits to being a religious guy but even this amount of specificity took him by surprise. Low and behold a month later and after a few other nudges he was on his way to starting Elifin. Side note: the name is a combination of the words “Elite” and “Financial”! On day one Mathew hired an office manager and has been growing his team ever since. He knew he wanted to be successful, but he was going about things without a lot of thought until he found The Massimo Group. Mathew stresses that all the content in the world wouldn't have helped if The Massimo Group coaching didn't keep him focused on implementation! After all, Knowing Isn't Doing. Mathew hopes to continue to grow his company in a direct focused manner as he strives to be a leading figure in the world of Commercial Real Estate! Rod finishes off the interview with a few lightning rounds of great questions about Mathew's personal life and his secrets to being successful. Don't miss the answer to questions about his favorite suit and tie and his tips about CRE in social media!
On this episode of the Massimo Show Rod sits down with Brand Factory Inc owner Doc Williams. Doc is a self-described content solution architect and, according to his family, a literal born salesman. Doc grew up in the suburbs outside of DC and by the age of 8 owned his own candy and trading card company complete with business cards. After selling a Pokémon card for $100 it was clear to Doc that he would make his way in the world by owning his own business. By the age of 12, he was diversifying his portfolio of offerings by being a DJ at weddings and getting his sisters to pay him $5 per Coca Cola that he would get them from the store down the street. Like most teens, Doc wasn't happy with his self-image but armed with a growth spurt and a bet from the boyfriend of one of his sisters he began working out and was published as a “before and after” picture in Muscle and Fitness Magazine. With sales experience and the desire to be his own boss, he decided to go to Community College to be a massage therapist at just 18 years old. But 2008 held different ideas for most of America's workforce and Doc was forced to transition to be a physical therapist assistant. He had developed a fondness for fitness, and he was bored at his job so at 23 Doc finally realized his dream of being a business owner and opened his own CrossFit gym. Soon thereafter Doc learned the first lesson in building a brand - niching down on your market. He built a parkour gym for a guy who was training to be an American Ninja Warrior and expanded his offerings as a trainer. As a small business owner, you are forced to do all of the things your company needs to grow including writing your own copy for websites and blogs. Doc realized he was a talented writer, especially for the content side of the fitness world. He soon found himself with a job writing for ESPN where he was meeting and interviewing athletes. Once he had access to these athletes, he could pitch him his idea to write content for them and their personal brands or products they wanted to sell. During all this, Doc found himself on the reality show America's Next Great Trainer with Arnold Schwarzenegger! Eventually, It became overwhelming to decipher which athletes or influencers we're really committed to their products or brands and who was in it for the long haul so in order to better serve his ideal client Doc built a course to teach people to write their own copy and Brand Factory Inc. was born! This site and its method include a unique series of systems and flowcharts to help clients create their own messaging and communicate with their ideal clients and achieve their marketing goals. At age 32 years old Doc Williams and his team are helping people communicate in truly authentic ways. If you're interested in learning more visit https://brandfactoryinc.com/ and learn how what to say to the people who want to hear from you. Bonus section: Doc and Rod brainstorm about The Massimo Group! Don't miss it!
Today we interview a very dynamic Commercial Real Estate coach, Rod Santomassimo. Rod Santomassimo is a best-selling author, speaker, and consultant. He is also the founder of the Massimo Group. The mission of Massimo Group is to assist independent contractors, solopreneurs and small business owners in transforming their business and, ultimately, their lives. During his 35+-year professional career, Rod has been an IT Consultant, COO of a public telecom firm, CFO of a regional law firm, and senior executive of an international commercial real estate firm. He has also started his own brokerage firm, college lacrosse recruiting company, and is a patented inventor. Through these trials and tribulations, Rod developed the Massimo MethodsTM. These are the same methods that Rod implemented to create a multi-million dollar coaching business as well as allow his Massimo Group clients to accelerate their own success. When he is not traveling for speaking or consulting engagements, Rod lives in Cary, North Carolina with his wife and their two children. Contact Information Rod Santomassimo massimo-group.com
Network Marketing Pro Gary Vaynerchuk spends some time answering my specific questions about which direction to choose in marketing the Massimo Group.
Rod Santomassimo, President of the Massimo Group, joins Michael to discuss social media mistakes for agents to avoid and guidelines for managers to implement in their shop.For customized commercial brokerage services call Michael Bull, CCIM at 404-876-1640 x 101 or visit http://www.BullRealty.com For cloud accessible commercial agent training, check out Michael Bull’s video-audio training at: http://www.CommercialAgentSuccess.com Appreciate the show? Please thank our sponsors: http://bit.ly/2ty53e1 Subscribe to our weekly show topic email notification to know who’s on each weeks show and the topic: http://bit.ly/2gfoKSN You’re invited to subscribe to the show’s YouTube channel: http://bit.ly/2u1vr1n For more videos, podcasts, and articles visit: http://www.CREshow.com Connect with America’s Commercial Real Estate Show: LinkedIn:https://www.linkedin.com/company/americas-commercial-real-estate-show Twitter: https://twitter.com/CRE_show Instagram: https://instragram.com/creshow
Rod N Santomassimo is a best-selling Author. Consultant. Coach. Speaker. InnovatorIn this episode he explains to our host, Oliver Freer, his approach in helping individuals to increase personal productivity, maximising natural behaviours for success, teaming and avoiding doing your own administration. Rod is an avid reader and believes in recruiting specialists who excel in their own craft to optimise a team. Rod will be coming to Australia soon, publishing a new book and providing advice to both real estate operators as well as those wanting to thrive and excel in the “gig economy”.More about RodBy combining his own experience with the development of ground-breaking tools, Rod N. Santomassimo has become the pre-eminent educator in commercial real estate. His clients’ and readers’ results are a testament to his pioneering and effective coaching system. He provides a broad knowledge of how to succeed in an ever-changing industry.His new book, “Commercial Real Estate Teams Built to Dominate,” quickly became a “#1 Best Seller of Real Estate Sales Books on Amazon.com. The book profiles some of the most successful partnerships in CRE today. The book is a sequel to his 2011 best-seller “Commercial Real Estate Brokers Who Dominate.” The new book is two years in the writing… and nearly 30 years in the making!! It is the culmination of Santomassimo’s successful commercial real estate career as a broker, owner, manager and executive level management for several brokerage organizations.Santomassimo founded The Massimo Group in 2008 to provide a formal program of personal coaching to commercial real estate brokers of all levels of experience. The program, now administered by a team of 25 leading industry coaches, combines the firm’s proprietary diagnostic platform and tools with private instruction to help professionals enhance and increase their business.The firm recently developed and introduced the private Massimobile app that works exclusively with its diagnostic, goal and pipeline tools to help clients track their progress and goals.Coaching clients of the Massimo Group consistently out-earn their industry peers by 7X.The Massimo Group has since expanded its company’s services to include consulting on customized solutions regarding recruitment, hiring and management; staff restructuring; and succession and acquisition strategies. In addition, these services are now offered beyond the brokerage community to property management, mortgage brokerage and other real estate-related companies.The firm’s clients include representatives from a majority of the most successful companies in the business, including CBRE, Chase Bank, Colliers, Cushman & Wakefield, Newmark Grubb Knight Frank, JLL, Lee & Associates, Marcus & Millichap, and many more regional and local firms.A recipient of the CCIM designation, Rod earned a Master of Business Administration from Fuqua School of Business, Duke University, in Durham, North Carolina. He also earned a Bachelor of Arts in Commerce from Washington and Lee University in Lexington, Virginia. Rod is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award based on his work with both graduate students and alumni in Building a Personal Brand and Creative Approaches to Secure Greater Client/Prospect Opportunities.
Real Estate REality Check | Real Estate & Business Career Success Education and Training
Introduction: Today’s guest is the Vince Lombardi, Bill Belichick and John Wooden of commercial real estate coaching - yes, that’s right my friends - Rod Santomassimo, the founder and president of The Massimo Group and author of “Brokers Who Dominate: 8 Traits of Top Producers” and “Commercial Real Estate Teams Built to Dominate.” The man subconsciously channels Christopher Columbus given his talent to help commercial brokers “stop the drift,” as he and his team help brokers find a new world by creating a plan and a purpose to secure and make a difference for their clients. Episode Notes: At 2:03, Rod Santomassimo shares what he enjoys building, in particular that of an individual’s business. At 3:09, Rod notes that one must fail (consistently) in order to grow. At 4:19, he describes how he and his team solve problems through conducting personality and business assessments on clients. At 5:07, Rod points out that one must have optimism and possess the vision to grow, because there is always another way. At 7:15, he discusses that one must be motivated and coachable in order to grow. At 8:40, Rod conveys that establishing goals is the first step in coaching clients, which may include setting short term goals in order to build “winning streaks.” At 9:33, he touches upon the meaning of “stop the drift.” At 10:59, Rod believes that one must attack the day with a combination of enthusiasm and action. At 12:00, he shares how he finds relaxation through biking and running while listening to an audio book on business (particularly on the topics of motivation and goal setting). He also enlightens us that he is most relaxed when playing lacrosse with friends. At 13:26, Rod notes that when The Massimo Group surveys the real estate industry, the majority of individuals share that they joined the industry because of the money factor. At 17:56, he points out that his firm consistently pauses and reflects before moving forward in its coaching curriculum. At 19:01, Rod informs that The Massimo Group is constantly revisiting its programs and adjusting its methods, based on the needs of its clients and the marketplace. At 21:25, he discusses teaching clients the balance (prospecting and presence), the “ask” for business, and why picking up the phone is productive! At 23:19, Rod said, “Do you live in a world today of scarcity or abundance? [...] Because that’s going to craft how you act.” At 24:39, he notes that personally he has three coaches, given his belief that there is always room to grow. At 26:47, Rod touches upon the darkness in the market, and the overall dip in velocity. At 28:57, he dishes on careers, one’s first job, and the power of networking. At 32:10, Rod explains his truth that “No one is better me, and I am better than no one.” At 33:22, he flashes back to 2008, being laid off, and eventually starting The Massimo Group. At 35:01, Santomassimo closes the door with a dual message regarding transformation and investment in oneself.
Duke Long Commercial Real Estate With A Little Attitude Podcast
In this week’s episode, I talk with Rod N. Santomassimo the founder and president of The Massimo Group. He’s a CRE broker, coach and author. Rod possesses over 25 years of commercial real estate industry experience, a solid financial background and a proven growth track record that has repeatedly led to increased individual and company revenue. Prior to creating the Massimo Group, Rod served a variety of roles in the commercial real estate industry including broker, owner, manager and executive level management for local, regional and national brokerage organizations. Prior to launching the Massimo Group, Rod was Executive Vice President of Sperry Van Ness where he was responsible the general oversight of the organization’s franchise operations and as well as their training platforms. During the course of this talk, Rod and I discuss his brokerage career, his transition to coaching, his book on CRE brokerage and a lot more. Rod really pumped me up and made me realize how lucky we are to be in our industry. Enjoy!
Best Practices to Sell Professional ServicesOriginal Air Date: December 26, 2013Rod Santomassimo, Founder of the Massimo Group, joins show host Michael Bull in Studio One in Atlanta to share best practices for sales and business generation professionals.Discussions include accountably practices, important relationships, prospecting techniques and strategic proponents of teaming.If you have any questions or comments for the host or guests about this topic, or if you would like to discuss any real estate related endeavors, you're invited to contact us at 888-612-SHOW or by e-mail or twitter. Show Host Michael Bull, CCIM888-612-SHOW Michael@CREshow.com Founder Bull Realty, Inc. 800-408-2855 x 2001Michael@BullRealty.comMichael on TwitterMichael on LinkedIn
In this episode of the NAR Commercial Intelligence Briefing Podcast, Rod Santomassimo, founder of The Massimo Group, a coaching and consulting organization focused on the commercial real estate brokerage industry, is our guest. Rod Santomassimo of The Massimo Group Rod is a member of NAR Commercial's Signature Series Speakers Bureau, and conducts training courses with such titles as "R.A.M.P. UP Your Brokerage Business!", "Winning Assignments," "The Brokerage Pipeline is your Bloodline," "The 'P Factor:' Building a Proactive Prospecting and Presence Strategy," "Prospecting by Telephone - Welcome to the Warm Call," "The Business School of Commercial Brokerage," "Broker/Manager - Understanding and Maximizing Your Role," "Collect Commission, Not Just Data," "Building a Proactive Prospecting Strategy," "Building a Presence: How to Create and Coordinate a Personal Marketing Campaign," and "The Art of the Deal Biography Rod N. Santomassimo is the founder and president of the firm. Rod has nore than 20 years of commercial real estate industry experience, a solid financial background and a proven growth track record that has repeatedly led to increased individual and company revenue. The Massimo Group is proud to include Cushman Wakefield, Marcus & Milichap, Grubb & Ellis, Sperry Van Ness, Studley, Colliers, Carter USA, CORFAC, NAI and scores of regional and local firms and/or their individual brokers among its clients. Rod Santomassimo has been a featured speaker at a variety of local offices, regional conferences and CCIM's National Conference, as well as the National Conferences for NAI Global, SVN, Grubb & Ellis and the National Association of Realtors. In addition Rod Santomassimo has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series. Prior to creating the Massimo Group, Rod served a variety of roles in the commercial real estate industry including broker, owner, manager and executive level management for local, regional and national brokerage organizations. His most recent position was Executive Vice President of Sperry Van Ness where he was responsible the general oversight of the organization's franchise operations and the productivity of its 800 advisors. Rod earned a Masters of Business Administration from Fuqua School of Business, Duke University, in Durham, North Carolina. He also earned a Bachelor of Arts in Commerce from Washington and Lee University in Lexington, Virginia. He is a featured guest lecturer at the Fuqua School of Business, as well as the Kennan-Flagler Business School, at the University of North Carolina at Chapel Hill. Rod is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award based on his work with both graduate students and alumni in Building a Personal Brand and Creative Approaches to Secure Greater Client/Prospect Opportunities.
In this episode of the NAR Commercial Intelligence Briefing Podcast, Rod Santomassimo, founder of The Massimo Group, a coaching and consulting organization focused on the commercial real estate brokerage industry, is our guest. Rod is a member of NAR Commercial’s Signature Series Speakers Bureau, and conducts training courses with such titles as ”R.A.M.P. UP Your…
Broker StrategiesOriginal Air Date: January 3, 2013Commercial agents and everyone in sales and business generation benefit from proper planning, specific goals and making the right calls. Rod Santomassimo, The Massimo Group shares some brilliant business production tips, call strategies and tips for winning assignments. He also share the most important 8 traits for a commercial agents success. Let us know what you think? www.Twitter.com/CRE_show, Info@CREshow.com or 888-612-SHOW
Dominant Broker TraitsOriginal Air Date 12/31/2011Show host, Michael Bull, discusses dominant broker traits with Rod Santomassimo of the Massimo Group on this week's show.Topics include the eight traits of top producers from Rod's new book, "Commercial Real Estate Brokers Who Dominate." Michael and Rod share strategies and best practices including market presence, industry focus, team members, time management, and the entrepreneurial focus utilized by some of the most successful commercial brokers in North America.Start the year off right with the Commercial Real Estate Show.
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