Podcasts about If You Build It

The Universe speaks.Do you listen?Or do you ignore?What's the frequency and aim of your internal antenna?Do you pause and bask in the mystery of this Earth?Or are you addicted to buzzing distractions and screens all the time?This chapter of The Great Escape demonstrates...if you listen...and observe...you will hear and you will see. The baseball filmField Of Dreams really dug to some deeper levels with 'If You Build It...He Will Come'.On May 31, 2025...Phantom Phil had a very similar moment. It wasn't a voice in his head but a series of rapid synchronicities that came on his radar at his lowest point of a chaotic and messy spring season. It altered the course of his journey and his life and he condensed it into one thirty minute tale consisting of this show's chapter. Things will never be the same after this discovery...and maybe...just maybe it could be a similar game changer for you too...as we enter the year of the Horse (The Fire Horse to be exact!) look out...as things are about to get fun...maybe a little bit dangerous with this new-found power and knowledge.Watch the episode on Rumble here:https://rumble.com/user/UnexplainedincConnect with Unexplained Inc. here:https://www.unexplainedinc.com/

We subject many of our games covered so far against each other in only 2 of 8 brackets of a double elimination match, to be concluded sometime in the future. For the long-time fans

Thanks for your patience as we get your a fresh new episode next week - in our defense - Mike, MacKenzie and Todd were all out at events last week! We're bringing this one back because it's just too good — and still so relevant. As we roll out Guest Match Pro, we're reminded of all the "bad advice" that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained why you should steer clear. Whether you're booking guests, looking to grow your audience, or just want to avoid common pitfalls, this rerun is packed with clarity and no-nonsense guidance. Give it another listen — and share it with a podcaster friend! Today's Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn't Matter” Why it's bad: Yes, passion is crucial, but listeners can tell if you're recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it's bad: Releasing multiple episodes every week won't matter if the content isn't good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don't Bother with Editing, Raw is Real” Why it's bad: While authenticity is important, long pauses, filler words, or awkward moments aren't entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don't Need Show Notes or a Website” Why it's bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information. #6: “If You Build It, They Will Come” Why it's bad: Simply launching a podcast doesn't mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base. #5: “Monetize Right Away!” Why it's bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience. #4: “Just Copy What's Popular” Why it's bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that's what will draw in listeners. #3: “Focus on Going Viral” Why it's bad: Chasing virality often leads to gimmicky content that doesn't retain a loyal audience. A single viral moment doesn't guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit. #2: “Make Your Podcast for Everyone” Why it's bad: Trying to appeal to everyone often means your content is too broad and doesn't resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners. #1: “Don't Bother with Marketing—Just Focus on the Content” Why it's bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy.

3/2/2025 - If You Build It, He Will Come (11am) - Exodus 25-30 - Dr. Mark Hitchcock

In this video I am talking about If You Build It, Will They Come. The movie Field of Dreams came to mind because in that movie they talked about how if you build it, they will come. But is that really the case? There's work that needs to be done after building and that's what this video is about. Let me know your thoughts on this video in the comments. Thanks for checking out my video. Im helping you heal your life and relationships while bouncing back one day at a time. A little about me... I'm a Social Worker and Certified Life Coach, I will share my experiences and lessons as I know they'll help others. I have a few decades of life and professional experience under my belt in the office. I have been through several traumatic events and I have no problem sharing them with you in my videos. I know that my lessons will be a blessing and transform someone else's life. Be sure to subscribe to my channel if this is the information you want to hear more about. Feel free to share this video with others you think this message can help.

Replacing the Bad Podcast Advice with the Good Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there - but of course include the better ways to treat yourself and your podcast instead. Each don't comes with a side of what to do instead and please remember, each podcaster is different. Take this as seriously as you'd like - but we're here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast. Todays Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn't Matter” Why it's bad: Yes, passion is crucial, but listeners can tell if you're recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it's bad: Releasing multiple episodes every week won't matter if the content isn't good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don't Bother with Editing, Raw is Real” Why it's bad: While authenticity is important, long pauses, filler words, or awkward moments aren't entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don't Need Show Notes or a Website” Why it's bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information. #6: “If You Build It, They Will Come” Why it's bad: Simply launching a podcast doesn't mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base. #5: “Monetize Right Away!” Why it's bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience. #4: “Just Copy What's Popular” Why it's bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that's what will draw in listeners. #3: “Focus on Going Viral” Why it's bad: Chasing virality often leads to gimmicky content that doesn't retain a loyal audience. A single viral moment doesn't guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit. #2: “Make Your Podcast for Everyone” Why it's bad: Trying to appeal to everyone often means your content is too broad and doesn't resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners. #1: “Don't Bother with Marketing—Just Focus on the Content” Why it's bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience. Thanks for listening!

Very few people have attained the level of innovation in their craft as DJ Qbert. The saying “If You Build It, They Will Come” was written about guys like him. Years before rising to global fame, he had already been discovering and perfecting a huge number of turntable routines and tricks that would become standardized scratches, staple sounds in hip-hop, pop culture caricatures in TV/Film/Video games, a focus within numerous music and sound production schools and the absolute metric of talent at the famed Disco Mix Club aka the DMC International DJ Competition. Qbert has bravely and pridefully straddled the line between commercial successes as visible as TV commercials for Apple and his own deep dirty break beat cuts such as ‘Galactic Butthair', pioneering scratch music film scores for psychedelic animated movies such as ‘Wavetwisters' and founding his own Qbert Skratch University. There is no way to ever be fully prepared for the freestyle music and comedy extravaganza that is the master DJ Qbert, and I'm honored to say we tried today on #UpgradeMe. https://www.DJqbert.com https://www.youtube.com/@thudrumble TEKTONIK Music Workout Diary by Dana Leong #TKwork A free workout journal curated by Grammy Musician & Wellness Enthusiast Dana Leong - Tag @TEKTONIKmusic #TKwork, Share, Tweet, DO IT! bit.ly/TKWORK Welcome back to Upgrade Me. It's a podcast about the never ending self improvement journey, ideas and life hacks to help you level up and the people who make it happen! Hosted by Dana Leong, a 2x Grammy Winning Musician, a US Musical Ambassador and a World Economic Forum Young Global Leader. Support #UpgradeMe: https://www.patreon.com/UpgradeMePod Join our communities online at: https://www.Instagram.com/UpgradeMePod https://www.TikTok.com/@UpgradeMePod https://www.Facebook.com/UpgradeMePod https://www.youtube.com/@UpgradeMePod https://www.soundcloud.com/UpgradeMePod https://x.com/PodUpgrade https://www.linkedin.com/in/DanaLeong Subscribe to Upgrade Me: https://bit.ly/upgradeytsub #UpgradeMe is sponsored by https://www.TEKTONIKmusic.org (Harmony Heals) #DJQbert #dmc #DMCworldchamps #DJ #HipHop #WaveTwisters #ThudRumble #MixMasterMikeOFFICIAL #d-styles530 #88rising #TheOFFICIALDMCUSA #invisiblskratchpiklz #grammy #danaleong #motivation #comedy #DJcityTV #Fuse #reorena884 #boilerroom #Diplo #djsararyusei #IMOKDILLA #DJKhaledOfficial #dubspot #vestax2650 #NativeInstruments

@1QLeadership Question: What are the elements of an effective student-athlete mental health program? Dr. Stephany Coakley, Sr. Associate Athletics Director for Mental Health at Temple University, discusses the functions and processes in place that make up the TUWell program. She covers aspects of creating and maintaining an environment for student-athletes to feel comfortable using the services provided.    Assess student-athletes every year of their career Educate coaches and administrators on how to identify possible crisis symptoms Manage the Student-Athlete transition process Dr. Coakley created and implemented the program for Temple Athletics. For more information on her process see her article, If You Build It, They Will Come: Establishing a Student-Athlete Mental Health Program, on AthleticDirectorU.com. - One Question Leadership Podcast - Tai M. Brown

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now. She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age. We also get into her introduction to marketing and the role of AI in content creation today. Hint: personalize what the robot gives ya! We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business. Along the way we get into the… complexity of building a business and the responsibilities of business owners. power of marketing and the balance between easy and hard work. importance of realness and authenticity, as well as the role of vision in motivation. dangers of unrealistic visions and the value of setting realistic expectations. power of personal stories and the importance of honoring commitments. Professional Sales Tips you'll learn today on The Sales Podcast ... Grew up in foster care “If you've ever seen an episode of C.O.P.S., you've seen my life.” Misty Kortes on The Sales Podcast Was in therapy as an 11-year-old and started journaling while in foster care About to turn 50 She has been an entrepreneur since she was in first grade She would draw as a kid during recess, and she'd sell them at the next recess But kids wouldn't buy enough pictures, so she started selling tattoos She doesn't want to relive something bad from her past Leave the bad behind Related posts Name Your Price on the Make Every Sale Program Get this great CRM for free Find The Best CRM For Your Team and Budget Start Your 12 Weeks To Peak™ As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class Most businesses want to skip marketing, they just want sales You need traffic to grow sales Content creation is not marketing Run ads, do partnerships, and/or speak SEO is the long game, and it can be harder now She's a coach first, an implementor second Most of your time is spent on things that you consider most important to you   GUEST INFO: Guest Site: www.mistykortes.com Guest Book Site: https://mistykortes.com/becoming-extraordinary Guest Instagram: https://www.instagram.com/mistykortes   Guest LinkedIn: https://www.linkedin.com/in/mkortes Guest Facebook: https://www.facebook.com/mistyyourmarketingcoach Sales Growth Tools Mentioned In The Sales Podcast Get My “Whisper Starter Pack” For Just $49 Take The CRM Quiz Write Emails That Get Read and Make You Money Name Your Price on the Make Every Sale Program PODCAST INFO: The Sales Podcast Home The Sales Podcast on YouTube    

62 MinutesPG-13Pete continues reading and commenting on Peter Thiel's best-seller, Zero to One. In this fifth episode, Pete covers chapters 9, 10, and 11: Foundations, The Mechanics of Mafia, and If You Build It, Will They Come?FoxnSons Coffee - Promo code "peter" for 18% offGet Autonomy Support Pete on His WebsitePete's PatreonPete's Substack Pete's SubscribestarPete's VenmoPete's Buy Me a CoffeePete on FacebookPete on TwitterBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-quinones-show--6071361/support.

There's a great scene in Field of Dreams where James Earl Jones says that people will come. It's in response to the voices Kevin Costner hears early in the movie. This is the climax of the movie, where Costner makes a financial decision to trust his instincts and hope his farm will be saved. In many cases, organizations do just this. They build something, assuming people will come. They may have some data, research, or other reasoning as to why why people will use what they build. However, that's not always the case. Sometimes they build something and hope people will come, much like Field of Dreams. Read the rest of If You Build It, Will They Use Linux?

Celebrate the one year anniversary of I Was There Too featuring Dwier Brown, aka Kevin Costner's dad, John Kinsella in 1989's Field of Dreams. Dwier tells us about how he prepared emotionally for his heartfelt father/son scene not long after his father had passed away, his book about the film entitled "If You Build It," Ray Liotta making his lucky Hawaiian shirt even more lucky on set, and much more. Plus, Matt's Superego buddy Mark McConville guides him through his first viewing of Field of Dreams in the debut of I Was There New. Hosted on Acast. See acast.com/privacy for more information.

Celebrate the one year anniversary of I Was There Too featuring Dwier Brown, aka Kevin Costner's dad, John Kinsella in 1989's Field of Dreams. Dwier tells us about how he prepared emotionally for his heartfelt father/son scene not long after his father had passed away, his book about the film entitled "If You Build It," Ray Liotta making his lucky Hawaiian shirt even more lucky on set, and much more. Plus, Matt's Superego buddy Mark McConville guides him through his first viewing of Field of Dreams in the debut of I Was There New. Hosted on Acast. See acast.com/privacy for more information.

IF YOU BUILD IT . . . YOU CAN RACE IT ! ! ! Tonight's Special Guest and the only 3rd time appearance on the show is JOE ZOLPER with a BUILDERS BRAWL SPECIAL . . . Plus we have a STICKY GREEN LOVE MACHINE Update. BUCKLE UP ! ! Everyone Will Be Going 0260 ! ! ! ! #camarocentral, #musclecarcentral #firebirdcentral #amsoil #syntheticadvantage #3LeftsDontMakeARight #buildersbrawl #CordovaDragway #joezolper #magnaflow #classiccars #garageinsider #ironresurrection #GM #camaro #garageinsidertv #hollywood #velocity #motortrend #hotrodmagazine #gasmonkeygarage

Welcome to the Nova Church Podcast for ADELAIDE CITY. Join us as Guest Pastor Layla Nahavandi from Neuma Church Melbourne brings the first message called, 'If You Build It, He Will Come' for our new "Move of God" message series. ________// LINKSNova Church https://novachurch.com/Watch Live https://novachurch.com/liveGive https://novachurch.com/giveJoin a Family https://novachurch.com/families________// CONNECT ON SOCIALSInstagram http://instagram.com/novachurchadlFacebook http://www.facebook.com/novachurchadlSupport the show

Transforming Scrooge: Scrooge Therapy And A Blueprint for Spiritual Awakening With Joe Cusumano With over 35 years of experience as a Licensed Professional Counselor, Joe has achieved a significant milestone in the field. He was the 43rd person in the state to pass the National Counselors Exam and has since authored two books - Transforming Scrooge (published in 1996) and If You Build It (published in 1999). The 25th-anniversary edition of Transforming Scrooge is now available in a digital form - an analysis of Scrooge's transformation. Additionally, Joseph has served as the Director of Counseling at Lindenwood University from 2013 - 2017, further demonstrating his expertise in the field. You can find his book at https://www.amazon.com/Transforming-Scrooge-Blueprint-Spiritual-Awakening-ebook/dp/B09L9ZD922/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1661793277&sr=8-1 Smells Like Humans Like listening to funny friends discuss curious human behavior. Listen on: Apple Podcasts Spotify Support the showRate the show: If you enjoyed this episode, please consider providing an honest rating of the show here www.mentalhealthtodayshow.com/reviews/new . Disclaimer: The Mental Health Today Show is for educational purposes only and should not be interpreted as therapy. If you are seeking therapy, please contact a licensed therapist for help.

On this week's episode, I'm excited to bring on Alex Oliveira to the show.Alex Oliveira is a dad to 4, husband, an entrepreneur and an information junkie. He is a passionate guy who loves business and really loves helping business owners turn their passions into profits. He has spent the last 12+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. He always welcomes a challenge and is relentless in the pursuit of innovative marketing strategies that actually work.Connect with Alex : Home - DadpreneurCheck out Alex's Book here: If You Build It, Will They Come?: The Golden Path to Lead Generation Success For Your Business - Alex F Oliveira Recommended Books:1. The Alchemist - Paulo Coelho2. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael E. Gerber3. Start with Why: How Great Leaders Inspire Everyone to Take Action - Simon Sinek4. Success Is a Choice: Ten Steps to Overachieving in Business and Life - Rick Pitino5. How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs - Guy Raz--Here's a quick note from our show's sponsor:Do you invest in the stock market?Here's a strategy you can use today to help you grow your portfolio to 7-figures in half the time (compared to the buy and hold strategy).This conservative strategy can generate generous income (25-30% a year) and has outperformed SPY for over a decade.The best part? This strategy takes less than 30-minutes a month to execute.Learn for FREE here: https://www.optionsellingsecrets.com/Required Disclosures: Options involve risk and are not suitable for all investors. Past performance is not indicative of future performance. Achieving a 7-figure investment portfolio in half the time nor retiring a decade early are guaranteed. All opinions shared are each individual's opinions and are not the opinions of The Vijay Kailash Show, Option Selling Secrets, or other companies that may be mentioned in this show.

What is the first thing you should do before you start building out a marketing/lead generation campaign? Why are most marketing strategies unsuccessful? Why is the customer experience so critical when it comes to lead generation? On this week's episode, I speak with "The Dad-Preneur" Alex Oliveira. He has spent the last 12+ years building lead generation campaigns and helping his client's to execute interactive marketing campaigns. We talked about a lot of things related to customer experience and how it relates to marketing campaigns. Specifically about how you need to address the customer journey and see what is successful and what is not successful BEFORE you execute a marketing or lead generation campaign - otherwise more frustration and missed opportunities will be the result. His book "If You Build It, Will They Come - The Golden Path to Lead Generation Success for your Business" helps business owners, marketers and solopreneurs get the confidence to build a golden path to online lead generation success for their businesses. You can connect with Alex through his website: www.dadpreneur.co

Gary Dworkowitz has served as the the head coach of North Rockland High School hockey for 30 years. He has also taught special education for the last 25 and worked in fan development for the New York Rangers for the last 10. He is the host of the 'If You Build It' podcast, and joined the Our Kids Play Hockey panel to discuss personal development through high school athletics.If you enjoyed this week's episode, let us know by leaving a review on your favorite podcast platform! Find this episode of Our Kids Play Hockey and more wherever you stream your podcasts!http://www.OurKidsPlayHockey.com

This month, we are exploring the theme of Education in Design and Technology, and the ways in which educators and students are changing the world through innovation. To kick off this theme, we are joined by the brilliant designer, builder, author and educator Emily Pilloton-Lam.   Emily is the Founder and Executive Director of the nonprofit Girls Garage. She has taught thousands of young girls how to use power tools, weld, and build projects for their communities. She has presented her work and ideas on the TED stage, The Colbert Report, and in the documentary film If You Build It. She was also a 2020 Hackaday Prize Judge. She is currently a lecturer in the College of Environmental Design at the University of California, Berkeley, and lives in the San Francisco Bay Area. Girls Garage is a nonpro fit design and construction school for girls and gender-expansive youth ages 9-18 that provides free and low-cost programs in carpentry, welding, architecture, engineering, and activist art to a diverse community of 300 students per year. Integrating technical skills, unconditional support, and community leadership, their programs equip youth with the personal power and literal power tools to build the world they want to see. In their 3,600-square-foot workshop in Berkeley and under the guidance of their highly skilled all-female and nonbinary instructors, they invite students to bring their creative voice and put technical skills to work on real-world building projects that live in their community. To date, participants have built 184 projects ranging from furniture for a domestic abuse shelter to a greenhouse for a community garden and fruit stand for an organization serving refugee families. All teen participants attend the program at no cost to their families. In short, Girls Garage is making a tangible difference through the power of accessible education. You can follow @Supplyframe and @Hackaday on Instagram, LinkedIn, YouTube, and Twitter, and @SupplyframeDesignLab on Instagram and Twitter. The BOM is a Supplyframe podcast hosted by Majenta Strongheart, written, produced, and edited by Frank Driscoll and co-edited by Daniel Ferera. Executive producers are Ryan Tillotson and Tyler Nielsen. Theme music is by Ana Hogben, with show art by Thomas Schneider. Special thanks to Giovanni Salinas, Bruce Dominguez, Thomas Woodward, Jin Kumar, Jordon Clark, Matt Gunn, the entire Supplyframe Team, and you, our wonderful listeners.

In this episode of the Time to Thrive podcast, our guest Alex Oliveira shares lead generation strategies that help small businesses grow.As a business leader in multiple successful companies, Alex has helped companies advance their brands by executing interactive marketing. From small businesses to Fortune 500 brands like Ford & Allstate, Alex enjoys a diverse portfolio of clients.His major passions include adventuring with his wife and 4 kids, investing in startups, and giving back to the community. He recently published his first book on business, lead gen, and digital marketing titled If You Build It, Will They Come? The Golden Path to Lead Generation Success for Your Business.http://alexoliveira.co https://leadgenerationsuccess.biz **********************************************************************************

On this episode of The Author Factor Podcast I am having a conversation with digital marketer and author, Alex Oliveira.Alex is an accomplished digital marketer, author, podcaster, startup investor and thought leader with over 20 years of experience. Alex's clients include Ford and AutoNation. He is the author of the book, If You Build It, Will They Come? : The Golden Path to Lead Generation Success For Your Business.Learn more about Alex by visiting LeadGenerationSuccess.biz.

The boys are back together...but not for long! This week, Scott and Daniel came back together to fill you all in on where they've been and what they've been planning for this year. This may be the final episode of #IYBIWTL, but don't worry that doesn't mean podcasts are over! Tune into this week's podcast to see what's in store for Scott and Daniel's podcasts (yes, we said podcast plural) going forward. A huge thank you to everyone who has listened over the past two years of "If You Build It...Will They Learn". It's been so much fun recording these podcasts for you! To see what's coming next, follow @halight_media on all social media, and #HALIGHT Inc on YouTube for all video recordings of the podcast!

In this episode, David Blacker talks with guitarist, songwriter, educator, journalist and author Adam Levy.   Adam is a guitarist in high demand. His playing has been featured on recordings by major-label artists such as Norah Jones, Tracy Chapman, and Amos Lee. He has also played on records by acclaimed indie artists such as Ani DiFranco and Anayis Mitchell. He's performed live onstage with all of these musicians—as well as with Rosanne Cash, Lisa Loeb, Darol Anger, Regina Carter, and many others.In addition to his work as a guitarist, Adam has blossomed as a songwriter in recent years, with work appearing on releases by Norah Jones, Chris Difford (of Squeeze), Glen Phillips (of Toad the Wet Sprocket), Miles Zuniga (of Fastball), and Amber Rubarth. He writes mostly alone, but does a bit of co-writing as well. One of his recent co-writing collaborations was with singer/songwriter Jill Sobule. The song they wrote together, “Bound to Happen,” is featured in the documentary film If You Build It.Over the past decade or so, Adam has released a dozen of his own recordings—some song-oriented, some instrumental.We had a really awesome chat. We spoke about- His early influences & first gig experiences- His iconic solo on Tracy Chapman's Give Me One Reason- Moving to New York to follow his passion for jazz - Getting in the Norah Jones project and how it grew from playing local gigs to international recognition. - Stepping out on his own as a songwriter - What he strives for as a musician and performer- Some of the key lessons he's learned along the way- How he approaches remote sessionsThe guitar music between the podcast segments features Adam's playingYou can contact Adam about your project on his AirGigs profile:https://www.airgigs.com/user/adamlevymusicThe background intro and outro music is by Athens, Ga based artist Daniel Hardin.

From the circus biz to the fabric biz, learn how Canadian architectural textile firm Sollertia built its business. Sollertia has taken on and completed some of the most ambitious fabric structure projects in the country.  In this episode, If You Build It, They Will Come, Claude Le Bel shares candidly about taking on new projects, his beginnings in the industry, including his work with the Cirque du Soleil and how his career and business have evolved to where it is today.  Get a glimpse on how Claude is helping shape our industry and expanding the limits of how people imagine the use of fabric architecture in Canada.

I launched a new book—If You Build It, Will They Come? The Golden Path to Lead Generation Success For Your Business. It's a book to help businesses grow their lead generation pipeline. Whether you're the owner, marketer or sales manager, you'll always want more leads to grow your business. The book, which draws on 12 years of building more than 20k campaigns for more than 3,000 SMB's at Prediq, and generating more than 23 million leads for Fortune 500 brands, will show you: - How to build a campaign that's specific to your audience - Key elements for a successful customer journey - Strategies you can use today - How to convert leads into sales - How to hire marketing professionals or agencies - The importance of business development I couldn't have done this without the help of my family, friends, employees and customers. Needless to say, I'm overjoyed with gratitude! A big thanks to my wife Erin Oliveira!

Here we are, the last podcast of 2021 and is it ever an exciting one! If you're curious about what the future of “If You Build It, Will They Learn?” looks like, you won't want to miss this episode. Not only do Scott and Daniel reflect on this past year's podcast but they give you a glimpse into 2022 and what you can expect for podcasting. Thank you to everyone who has listened to the podcast this year, we have had such a fun time creating content and sharing our perspectives with each and every one of you. We would also like to wish you all a happy and healthy holiday season, and we can't wait to start this new podcast journey in 2022!

*Every new invention or discovery since we learned to ignite fire and make the wheel changes how we live. *Perhaps on the surface Facebook and the iPhone aren't as momentous or paradigm-shifting as Newton discovering gravity, or Alexander Fleming discovering penicillin, but the impact of these two advances in technology and communication on society is seismic. *In fact, for PayPal founder and legendary investor and entrepreneur Peter Thiel, these feats of technology are minor miracles. *Thiel argues that the future belongs to – and will be made by – the people who will find and follow the unwalked path, who try the untried. *Not another social platform, like Facebook, or a housesharing app, like Airbnb, but something completely novel and unique. *Zero to One, both as a book and as a concept, is about finding the greatest idea that no one has ever thought of. *It's about turning that idea not just into reality, but ensuring that you dominate the market for it. Theme 1: Zero to N & Monopolies - 0:29 Theme 2: New Ideas & Sales - 8:47 Theme 3: AI & Startup Culture - 18:32 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/MrBusiness/peter-thiel-s-vision-of-a-winning-company-188 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: Chicago Ideas. “Peter Thiel: Going from Zero to One.” YouTube, YouTube, 30 Jan. 2015, www.youtube.com/watch?v=rFZrL1RiuVI. GeekWire. “Google's Eric Schmidt Testifies before U.S. Senate.” YouTube, YouTube, 22 Sept. 2011, www.youtube.com/watch?v=ChFf0ZqW4D0. Investors Archive. “Billionaire Peter Thiel: How To Build The Next Unicorn.” YouTube, YouTube, 2 May 2017, www.youtube.com/watch?v=HRpdijPmC7Y. Movieclips. “If You Build It, He Will Come - Field of Dreams (1/9) Movie CLIP (1989) HD.” YouTube, YouTube, 30 May 2011, www.youtube.com/watch?v=5Ay5GqJwHF8. BL, Jordan. “Terminator - Police Station Shootout (HD).” YouTube, YouTube, 6 June 2015, www.youtube.com/watch?v=X3DU-7a8mP0. TechCrunch. “How Peter Thiel Knows If A Startup Is Crazy Smart, Or Just Crazy | Disrupt SF 2014.” YouTube, YouTube, 8 Sept. 2014, www.youtube.com/watch?v=PeVjGpNpF6E. THANK YOU FOR LISTENING TO BOOK INSIGHTS. READY FOR MORE LEARNING? Get unlimited access to our entire collection of Book Insights on over 100 nonfiction bestsellers with a subscription at http://memod.com/insights Full Title: Zero To One: Notes on Startups, or How to Build the Future Year of Publication: 2014 Book Author: Peter Thiel To purchase the complete edition of this book click here: https://www.amazon.com/dp/B00M284NY2/ref=cm_sw_em_r_mt_dp_69E3C0MNBNW34SKR0CM2 Book Insight Writer: Morwenna Loughman Editor: Tom Butler-Bowden Producer: Daniel Gonzalez Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Carrie Steele

Keynote speaker, bestselling author, director, has 59 credits as an actor in 45 years in the business such as Ally McBeal, Charmed, ER, & Criminal Minds. He played Henry Mitchell in Dennis the Menace Strikes Again, he has appeared in several horror films, and is best known as John Kinsella as the late baseball player and father to Kevin Costner's character in Field of Dreams.Listen to Dwier talk about:·        Growing up on a farm in Ohio and playing sports in high school·        How decided to become an actor·        A day with Jean Simmons·        Production of filming “Gettysburg” ·        Casting process for “Field of Dreams”·        Discussion about filming his scenes and the musical score·        When he realized the movie was having an impact·        Small role having big impact·        His book- “If You Build It”·        Field of Dreams Cereal & Field of Dream MLB Game experience·        Kinsella's in Dyersville, IA?Links:Dwier Brown Website: https://www.dwierbrown.com/Field of Dreams Cereal: https://www.fieldofdreamscereal.com/Connect with Dwier on Facebook: https://www.facebook.com/actordwierbrown Before the Lights Website: https://www.beforethelightspod.com/Follow us on Instagram: https://www.instagram.com/beforethelightspodcast/Aroma Retail link:  Code- Lights10 https://aromaretail.com/?irclickid=0FDWhGVUjxyLTR3wUx0Mo36aUkB3td0cESYzXc0&irgwc=1 Extra 5His book tour with his sonBeing on Ghost Whisper and working with Jennifer Love Hewitthttps://www.beforethelightspod.com/supportSupport the show (https://www.beforethelightspod.com/member-areas)

We bring in Brad Blickstein and Beatrice Seravello, Co-Heads, NewLaw Practice Group at Baretz+Brunelle to discuss the recently released B+B survey, “If You Build It, Will They Come?” A Research Report on the Internal Adoption of Innovation by AmLaw 100/200 and Global 100 Law Firms. This free report breaks down the adoption of innovation and the sliding scale (1-5) in where the adoption process resides. Of course, with the reference to possibly the greatest baseball movie of all time, we geeked out and brought in some quotes from the movie. So, prepare yourself for some whispers and words of wisdom from a baseball field in the middle of an Iowa cornfield. Download the Free Report Here. We've asked Brad and Beatrice to return in a few weeks with an update on part two of the report. Information Inspirations We mix up our traditional Information Inspiration segment by focusing on the upcoming HBR Legal Information + Knowledge Services (LINKS) Conference. Both Marlene and Greg are speaking at the October 14th half-day conference. HBR's Colleen Cable sat down with Greg to go over the details and topics of the conference, including an industry overview of Leadership as we head into 2022, a review of HBR's 2021 Benchmarking in Law Library and Information Services Survey (BLISS), and a wrap-up session from the Geek in Review Podcast hosts. 3 Geeks and a Law Blog is happy to be supporting this conference. The $45 conference fee ($35 for BLISS contributors), will go to support AALL's George A. Strait Minority Scholarship & Fellowship fund. There will also be a social event following the conference which leverages the Airmeet conference platforms special features for attendee interaction. We hope to see you there. Registration Information can be found here. Share with a friend If you like what you hear, please share the podcast with a friend or colleague. Contact Us Twitter: @gebauerm or @glambert. Voicemail: 713-487-7270 Email: geekinreviewpodcast@gmail.com. As always, the great music you hear on the podcast is from Jerry David DeCicca who has a new album coming out in October! A transcript is available on 3 Geeks' site.

Craig and I talked "Field of Dreams" with actor Dwier Brown and his book "If You Build It..." Subscribe now Thanks for listening to the podcast. Help us out by sharing the episode, subscribing to the podcast, supporting our sponsors and joining our listener support program. You can also leave a voice mail for our show here. Check out previous shows and enter to win contests. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/chris-pugh6/message

A FIELD OF DREAMS BLUEPRINT BUILD IT, EASE IT, FINISH IT BIG IDEA: HAVING SECOND CHANCE OPPORTUNITIES TO MAKE THINGS RIGHT. Psalms 127:1 Unless the Lord builds the house, those who build it labor in vain. EVER MISSED AN OPPORTUNITY TO MAKE THINGS RIGHT? EVER ASKED GOD TO GIVE YOU ANOTHER CHANCE AT SOMETHING? EVER WANTED TO PURSUE A DREAM YOU RAN AWAY FROM? DREAM KILLERS #1 DREAM KILLER: SELF-SABOTAGE EPH 2:1-10 “And you were dead in the trespasses and sins in which you once walked, following the course of this world, following the prince of the power of the air, the spirit that is now at work in the sons of disobedience— among whom we all once lived in the passions of our flesh, carrying out the desires of the body and the mind, and were by nature children of wrath, like the rest of mankind. But God, being rich in mercy, because of the great love with which he loved us, even when we were dead in our trespasses, made us alive together with Christ—by grace you have been saved— and raised us up with him and seated us with him in the heavenly places in Christ Jesus, “IF YOU BUILD IT, HE WILL COME” “EASE HIS PAIN” “GO THE DISTANCE” “IF YOU BUILD IT, HE WILL COME” CLEAR THE MECHANISM English poet John Donne: “I neglect God and his angels, for the noise of a fly,” “EASE HIS PAIN” Your never defined by WHAT YOU DID WRONG; Your defined by WHAT CHRIST DID RIGHT “It's Never Too Late to Be Who You Might Have Been” “GO THE DISTANCE” to do the whole amount; to play the entire game; to run the whole race. TO GO THE DISTANCE, YOU NEED 3 THINGS PHYSICAL ENERGY SPIRITUAL GUTS GOD-SIZE DREAMS Hebrews 12:1-2 - 1 Therefore we also, since we are surrounded by so great a cloud of witnesses, let us lay aside every weight, and the sin which so easily ensnares us, and let us run with endurance the race that is set before us, 2 looking unto Jesus, the author and finisher of our faith, I have fought the good fight, I have finished the race, I have kept the faith. - 2 Timothy 4:7 1 Corinthians 9:24 Do you not know that in a race all the runners run, but only one receives the prize? So run that you may obtain it. Phil. 1:6 being confident of this very thing, that He who has begun a good work in you will complete it until the day of Jesus Christ; HIT A HOME RUN BUILD IT (If you build it, He will come) GO AFTER A DREAM THAT WILL FAIL UNLESS GOD STEPS IN. EASE IT (Ease His Pain) FACE YOUR WOUNDS. FINISH IT (Go the Distance) PACE YOUR SELF. MAKING IT AGAIN Empty and broken, I came back to Him, A vessel unworthy, so scarred with sin But He did not despair, He started over again And I bless the day, He didn't throw the clay away. He is the Potter and I am the clay Molded in His image He wants me to stay But when I stumble and fall and my vessel breaks He just picks up the pieces, He doesn't throw the clay away Over and over, He molds me and makes me Into His likeness, He fashions the clay A vessel of honor, I am today All because Jesus didn't throw the clay away

If You Build It, They Will Come Today rusty and I discuss the preconceived notion, If you build it, they will come. Whether it be a brick and mortar store front or a digital one is it as simple as opening a store and sitting back and watch customers rush in with baskets of money to buy your art? Peter Tompkins, owner of Skating Bear Studios, is a writer, director, author an songwriter from Cleveland, Ohio. Peter completed his first film, The Artist - A Documentary. It is for sale on Vimeo: https://vimeo.com/ondemand/theartistadocumentary To learn more about the film go to http://www.theartistadocumentary.com Rusty Harden is from Tipp City, Ohio. She is a fine artist, painter and an active community partner, a mentor to aspiring artists and a quality resource for art lovers. She appeared in the documentary, The Artist - A Documentary To see some of her work go to Rusty Harden Galleries To purchase Rusty's book, The Darkling Sky, click here: https://www.amazon.com/Darkling-Sky-Rusty-Harden/dp/1940876249 Article referred to in podcast: How Much Data is Created on the Internet Each day by Jeff Schultz https://blog.microfocus.com/how-much-data-is-created-on-the-internet-each-day/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ptpopamindrevolution/support --- Support this podcast: https://anchor.fm/ptpopamindrevolution/support

If You Build It, They Will Come – Build A Massive Online Presence! Episode 3 – Matt Santagapita http://www.LaunchYourFarm.com/Episode3 Welcome back to our third episode of Launch Your Farm Show where I interview Matt Santagapita from Remax in London Ontario. Matt and I discuss his incredible journey into building a massive online presence in his city. We jump into some great topics and ideas that you can implement in your real estate business. From how he started as a solo agent with his own catchy brand, to developing a team and bringing on an entire marketing department. Matt shares how building relationships with and supporting local businesses can be huge for your business and be an incredible way to give back to your community. In this episode Matt and I talk about: · How supporting local businesses is good for your business, the community, their pockets and yours! · We discuss why online content can trump offline content and be done at a fraction of the cost. · Why video is the king of content, but blogs are still crushing it too! · Matt shares how you can turn your passions into great content for your business. · How segmenting your database can create tremendous opportunities for sharing killer content. · Plus a ton of other great nuggets. To connect with Matt, you can find him at https://santasellshouses.com Find him on social channels using Matt Santagapita Or shoot him an email at Matt@santasellshouses.com And check out his latest project, which we discuss in our episode at www.Locorum.ca Be sure to like and subscribe as well as check our website and other social channels. Your Friend In Farming, Ryan Smith Launch Your Farm Website - http://www.LaunchYourFarm.com Facebook - http://www.Facebook.com/LaunchYourFarm

Bertie County, North Carolina, has only about 19,000 people, about 62% Black. That's fewer than in most city zip codes. It's one of the poorest county in the state, and the population is down about 10% over the last decade. Black farmers lost much of their land as subsidies and credit by the USDA heavily favored white farmers. In 2007, the schools were in terrible shape, as you might expect. Then, an innovative school superintendent came to town, did a great job, and got fired. One of the programs he sponsored was Project H, teaching design and construction skills to high school students. There was a documentary about this called If You Build It. Nearly 10 years later, we talk to Emily Piloton-Lam, cofounder of Project H and executive director of Girls Garage; and Ron Wesson, a Bertie County Commissioner. Later on, music with Star Search champion and Broadway star Linda Eder. This show is dedicated to that school superintendent, Chip Zullinger, who died in 2014.

יש לנו היום תוכנית גדושה מלאה בחדשות ונושאים מעניינים! קישורים רלוונטיים: אתר חדש של SQLSaturday Everyone run a SQL Saturday in 2021 CallForDataSpeakers.com מפגשים וירטואליים קרובים ב-Data Platform Meetup שלנו: Transferring and Manipulating Data between Azure SQL Databases (05/05) Cognitive Services in a Box (Container) (12/05) If You Build It, They Will Come - A Day in a Life of a Data Engineer (19/05) Should You Continue Developing All Application Components inside SQL Server? (26/05) Ask Us Anything: High Availability & Disaster Recovery (31/05) Azure Logic Apps for Azure DBAs (07/06) How to Manage Your Database Files Efficiently (14/06) Keep Your MSDB Clean | Eitan Blumin Manage the suspect_pages Table | Microsoft Docs קבוצת המומחים של מדירה בטלגרם The SSMS database properties dialogue reads file locations from sys.database_files instead of master.sys.master_files | Azure Feedback Microsoft will be moving away from UserVoice sites (Azure Feedback) SQL Server TOP clause performance problem Fun with DATETIME Arithmetics | Eitan Blumin The Complete Guide to Temporary Tables and Table Variables - Part 1 | Guy Glantser Using Trace Flag 2453 to Improve Table Variable Performance | Brent Ozar  

Is there anything a sports fan loves more than a good sports movie? Judging by the astronomical amount of them out there, it is safe to to say no. Our Guest today- Dwier Brown had a small but significant role in Field of Dreams, playing the late, estranged father of Ray Kinsella (Kevin Costner) in that memorable final scene! In this episode we sit down with Dwier Brown and discuss his book, “If You Build It…” a memoir about Fathers, Fate and Field of Dreams. 

Raja Rajamannar: Quantum Marketing Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Raja’s work has been featured in Harvard Business School and Yale School of management case studies, and been taught at more than 40 top management schools around the world. He is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers*. In this conversation, Raja and I discuss the reality that traditional advertising as we know it is ending. He also invites us to rethink how we’ve traditionally thought about customer loyalty. Instead of telling stories about our brands, we should be doing the work to create stories along with our customers. Key Points Organizations need to engage in permission-based marketing to be credible to consumers. It’s helpful to think about relationships with consumers as affinity instead of loyalty. Most of what we call advertising today is interruptive to consumers and a poor experience. It’s not entirely dead, but certainly heading that way. Invite consumers into unique experiences by making the transition from storytelling to story making. Create experiences that are scalable and economically viable and sustainable. Smaller firms can seek out opportunities to create partnership that will help them make stories that are purposeful. Resources Mentioned Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers* by Raja Rajamannar Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Top-Line Growth, with Tim Sanders (episode 299) Serve Others Through Marketing, with Seth Godin (episode 381) Where to Start on Subscriptions, with Robbie Kellman Baxter (episode 484) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

TAKEAWAYS – Life. Lessons. Learned. explores learning from the wisdom of others. I am back with my co-host MARIANNA HUNNICUTT with KIMLEY HORN. In this episode, we recap our Takeaways from the NAIOP Southern Nevada March Program. The title was If You Build It, Will They Come? A HAAS STORY: The Evolution of Manufacturing in Southern Nevada. The sponsor that morning was KNIT. This was the third in a series of conversations that spun out of the January NAIOP Program. The focus was on economic diversification in Southern Nevada, specifically around manufacturing. The moderator, who also doubled as a keynote, was BETSY FRETWELL, Senior Vice President SWITCH CITIES and Chairwoman LAS VEGAS GLOBAL ECONOMIC ALLIANCE. The panelists included: • Peter Zierhut, Vice President Outside Operations HAAS AUTOMATION • Xavier Wasiak, SIOR, Senior Vice President JLL Industrial & Logistics What were some of the Takeaways? • What are the 6 key sectors the LVGEA is focusing on for economic development? • Who is Haas and what are they developing on their 300 acres? • Why is NAIOP Southern Nevada so dang amazing!! I hope you enjoy! You can find Takeaways at any of the links below: • APPLE PODCAST • STITCHER • GOOGLE PODCAST • SOUNDCLOUD • STITCHER Thank you for listening! Please subscribe to “TAKEAWAYS” on iTunes, and make sure to rate and review wherever you get your podcasts.

Raja Rajamannar: Quantum Marketing Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Raja’s work has been featured in Harvard Business School and Yale School of management case studies, and been taught at more than 40 top management schools around the world. He is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers*. In this conversation, Raja and I discuss the reality that traditional advertising as we know it is ending. He also invites us to rethink how we’re traditionally thought about customer loyalty. Instead of telling stories about our brands, we should be doing the work to created stories along with our customers. Key Points Organizations need to engage in permission-based marketing to be credible to consumers. It’s helpful to think about relationships with consumers as affinity instead of loyalty. Most of what we call advertising today is interruptive to consumers and a poor experience. It’s not entirely dead, but certainly heading that way. Invite consumers into unique experiences by making the transition from storytelling to story making. Create experiences that are scalable and economically viable and sustainable. Smaller firms can seek out opportunities to create partnership that will help them make stories that are purposeful. Resources Mentioned Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers* by Raja Rajamannar Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Top-Line Growth, with Tim Sanders (episode 299) Serve Others Through Marketing, with Seth Godin (episode 381) Where to Start on Subscriptions, with Robbie Kellman Baxter (episode 484) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

With Paul London's What's App inbox left on grey ticks, "WrestleBeech" Emily Hayden and Hayley the Ref answer the call to hit the WrestleMania week headlines, which are: IF YOU BUILD IT, THEY WILL COME! IN-ZAYN IN THE MEMBRANE! DING DONG, HELL-NO! Plus there's run in from a 5 year old, the Titanic Wrestling roster give their WrestleMania predictions and we discuss the best local celebrities to give local shows a lift once we're back to normal! And donate to Catchman Mills 25 10ks in 25 days for cash for Kids heroics at https://www.cashforkidsgive.co.uk/cam...​ #HearAllAboutIt​ --- Send in a voice message: https://anchor.fm/scotwresnet/message

In Segment 1, Delegate Joey Garcia (D-Marion County) stops by to talk about an op-ed he co-wrote with John Williams (D-Monongalia) called “If You Build It, They Will Stay,” and what it means for the state.The delegates say they want to work toward keeping young West Virginians in the state and that starts with rebuilding, specifically in roads, broadband and education. Garcia says they include roads in this because of the shape of some of the state’s secondary roads, some of which are almost impassable. He says the state needs to make sure the money that has been put toward the roads is spread more evenly throughout the state.Garcia says another major factor is education, starting with attracting and retaining qualified people to teach students, including providing teachers with better salaries. Another plan is to help those going to trade and technical schools instead of four-year colleges with programs such as the Jumpstart Savings Act.In Segment 2, we focus on healthcare in politics with Dan Lauffer, President and CEO of Thomas Health Systems. Lauffer explains more about House Bill 2264, which would ease regulations for hospitals in West Virginia.Before the pandemic, the state saw multiple rural hospitals report bankruptcies, including Thomas Health, and even some closures. Thomas Health has since emerged from bankruptcy. Hospitals have also been losing money over the past several months while trying to take care of patients during the pandemic, including the supply and affordability of PPE. Lauffer says he hopes this bill would help some of those rural hospitals reopen and make a come back as it would allow them to expand to better serve the community and be exempt from the certificate of need rules.To read the full bill, visit the the West Virginia Legislature’s website.In Segment 3, U.S. Senator Shelley Moore Capito (R-WV) joins us to talk about her visit to the U.S./Mexican border near El Paso regarding the country’s immigration crisis and what needs to happen to solve it including a quicker asylum process.“It’s just a human tragedy. I can’t imagine the desperation, that parents are sending their children. I understand that’s a difficult situation, but we need to solve it in their countries and also have policy that doesn’t just say ‘our borders are open,'” Capito said.Capito says some of the issues she saw at the border included a facility built to house 1,000 adults overcrowded and housing about 1,100 children as well as over-worked border agents being pulled from the field to help care for those children. She also says the children are being kept in these Department of Homeland Security facilities much longer than they are supposed to be there before they go to a Health and Human Services facility. Capito says she is concerned about the fact the president has not acted on the situation because the crisis continues to grow.In Segment 4, Chelsea Carter, program coordinator and therapist for Brighter Futures located at Boone Memorial Hospital, tells us about the effect the COVID-19 pandemic has had on the state’s problems with substance abuse.Carter herself is in recovery from substance use disorder. After getting out of jail, Carter was able to get her criminal record expunged and has now been sober for 12 years. She has also gone on to get her bachelor’s and master’s degrees in counseling. Now, she is helping others struggling with substance use disorder.She tells us the pandemic has affected people on “enormous levels” and that the state is up 40% in the opioid crisis, including an opioid death rate that has jumped 25%. Carter says in-person meetings are a lifeline for those struggling but with the pandemic, people were feeling more isolated even with virtual meetings and unable to get help. She says her workplace is now doing in-person meetings and counseling again.If you or someone you know is struggling with substance use disorder, please contact:HELP4WV at help4wv.com, or call/text 844-435-7498Brighter Futures in Boone County at 304-369-7876Drug Helpline: online or by calling 1-844-289-0879.

The movement surrounding the passage of the Americans with Disabilities Act introduced some ubiquitous elements of our public infrastructure, but many of the activists who were key players in lobbying for the law's passage met in an unlikely way: as campers at Camp Jened, or lovingly, "Crip Camp," a place of liberation for disabled kids and teenagers. A Netflix documentary called Crip Camp, nominated for an Oscar on Monday, explores the history of the movement and its leaders, including Judy Heumann, a Jened camper turned lifelong disability rights activist. She served as Special Advisor for International Disability Rights for the Obama administration and wrote the book Being Heumann: An Unrepentant Memoir of a Disability Rights Activist. In July, on the anniversary of the ADA, Judy and Brooke discussed how the egalitarian values of Camp Jened helped inspire the ADA, and how social and political change takes shape. This segment originally aired in our July 24th, 2020 program, If You Build It....

There is something so transformative and powerful, especially for young women, when your own hard work and skills are out in the world, being utilized for good by other people. Today’s guest is Emily Pilloton, the Founder and Executive Director of Girls Garage, a non-profit that has taught thousands of young girls how to use power tools, weld, and builds projects for their communities. Emily holds a Bachelor of Arts in Architecture from the University of California Berkeley, and a Master of Fine Arts in Architecture, Interior Architecture, and Designed Objects from the School of the Art Institute of Chicago. She is currently a Lecturer in the College of Environmental Design at the University of California Berkeley and is the author of three books, Design Revolution, Tell Them I Built This, Communities, and Lives With Design-Based Education, and most recently Girls Garage. Her work is documented in the full-length film, If You Build It, and has been featured on the TED Stage, in the New York Times and The Colbert Report, and presented to the Obama Administration’s Office of Science and Technology Policy at The White House. Tune in today to hear more about Emily’s dream of truly diverse leadership positions, the heart behind her non-profits, and how she views space, as well as the importance of exercising your brave muscle, and so much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

WE ARE BACK, with the first podcast of 2021! We hope you have all had a great start to the new year and are excited for this season of “If You Build It...Will They Learn”. This week's video is just a teaser for what is to come and we are so excited to be back behind the mics. Last week the IYBIWTL team attended #CES2021 and we wanted to share some of our key takeaways from the virtual conference. If you attended #CES2021, let us know your favourite moments on our social media accounts @BulitItLearnIt. Thank you for listening this week and we will see you all February 11th for the first official episode of Season 2!

How to succeed on Amazon is a mystery that many DTC brands have tried and failed to solve. There are tricks to winning on the mega ecommerce site — tricks that no one tells you when you first put your product up for sale in the Amazon jungle. That’s why we’ve invited Ju Rhyu on the show. There were a lot of things that Ju wished she knew before she and her co-founders decided to launch Hero Cosmetics on Amazon. Things like what is brand gating? And how do you win the buy box? And what do you do about counterfeit products that pop up right when you start to have a little success?Ju found the answers to all of those questions and learned so much more as she grew Hero into one of the buzziest skincare brands on the market, which went from 0 to $1 million in year one,  and now not only sells on its website and on Amazon, but is also featured in retailers like Target, Madewell, CVS Pharmacy and more.On this episode of Up Next in Commerce, Ju spills the beans on what it takes to win big on Amazon, and how you can level up from there.Main Takeaways:Boxing Out Your Opponent: On Amazon, the first steps to success are winning the buy box and brand gating. It takes time, but if you take the steps to prove that you are the true owner of your product or IP, you’ll be able to avoid much of the pain that comes with selling on Amazon.If You Build It, They Will Come: Getting your product into retail locations is a mix of luck, perseverance, and creating your own destiny. Relentlessly pitching your product to anyone who will listen, and then jumping on trend-seeking retailers is a strategy to get your foot in the door. Also, having a PR strategy to build buzz may help drive interest in your brand. Far Out Future: Because 2020 accelerated the adoption of ecommerce, DTC brands are in a position to set the stage for where business is headed. From bike delivery to the creation of a DTC mall, Ju has a lot of predictions on what to look out for down the road.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello and welcome back to up next in ecommerce. This is your host, Stephanie Postles co-founder at mission.org. Today on the show we have Ju Rhyu the co-founder and CEO of Hero cosmetics. Welcome.Ju:Thank you. Thanks for having me.Stephanie:Yeah. I'm really excited that you took the time to call in from Paris. That's so fancy when I say Paris, maybe you're like, this is normal for me, but you feel fancy.Ju:It was a fun fact that I tell people, "Oh, by the way, I live in Paris."Stephanie:So tell me a little bit about Hero. I would love to hear the founding story of how you started it. I mean, it has tons of news coverage and I was reading so many different stories. And I want to hear from you though about how you came to found it.Ju:I mean, the story is I was living in Korea. I was working there as an expat in Seoul, South Korea, and I was suffering from adult acne. I don't know exactly what was causing it. Maybe it could have been the changing environment, the lower air quality change in lifestyle, or maybe stress, I'm not sure. I was really frustrated because I kept breaking out and it was always just hard for me to find a solution that worked for me. But in Korea I noticed a lot of people walking around with these acne patches on their faces. So I got really curious. I went to a pharmacy, I bought some, and then I was just amazed at how well it worked because it sucked everything out and protected me from touching the area and picking at it.Ju:It was really gentle on my skin. And then I immediately started wondering why I was learning about it then, and not like 15 years ago and why it wasn't more available in the US so I did some research and then that's when the idea of like, Hey, I should make this available in the US I think people would really like it.Stephanie:That's so cool. I mean, it seems like Korea, all the beauty trends right now are coming from there, everything when it comes to double cleansing and [inaudible]Ju:Well, the 12 step regimen.Stephanie:Yes. I try to follow the 12 step regimen. And I got a little overwhelmed. I'm like, Oh, this is a lot to clean my face. So you found this product in Korea. What did you do next? How did you have the idea? Because a lot of people find other products in other countries. I know, I at least have, or my oldest T brands really good, or Oh, this hammock is really good, whatever it may be. And I don't always think, I'm going to bring this back to the States and do this. So what were your next steps? Why was this the product that you wanted to bring back and start?Ju:First of all, for me, it solved a real problem that I was struggling with it worked better than anything else I had ever really used. And I just got to thinking if this is helping me, this could probably help a lot of other people state side as well. And then actually in Korea, when, if you're a cosmetics manufacturer or distributor, you're obligated to print the name of the manufacturer on the back of your package, that is not true in the US actually. And so the first thing that I did was I started contacting these patch manufacturers to see how much it would cost to buy them from them, how the manufacturing side would work. If they could work with me to develop something that I thought would be suitable for the US market. So I went to a bunch of pharmacies. I bought up a lot of packages. I looked at the backs of the boxes to see who the manufacturers were. And then I started my outreach.Stephanie:What were some of the biggest surprises when you're reaching out to these manufacturers?Ju:I mean, a lot of them didn't return my calls or my emails. I don't blame them. I mean something like random person contacting them about buying up a much of their patches for a business idea that was still very nascent. And so that was a little bit frustrating, but there were a few that did reply to and then there was a little bit of a language barrier just because I mean, I'm Korean American living and I was living in Korea. But my Korean isn't totally fluent. And so a little bit of a language barrier, but I got really lucky because I landed on the manufacturer that we work with today, who was more than happy to get my email was super easy to work with was very open and developing relationship. And that's how, probably how we got to where we are today. From that one cold email he happened to respond and we've been working together for now over three years.Stephanie:Oh, wow. That's really cool. So were they open to creating custom packaging? Because I know when I've looked into this space before, it seemed very black and white. You can have our packaging or something very expensive, but like it's still going to be our design. How willing were they to have something really custom?Ju:They were pretty willing. They were willing to customize design and basically customize anything that we really wanted. So they were pretty open to that. This is their business, they make products for other companies and other brands. And so they were pretty familiar with how that whole process works.Stephanie:And did you end up using a very similar or exact product of what you got in Korea that you started selling here? Or did you make any updates or changes?Ju:Yeah, I worked with the manufacturer to adjust to some things I thought were really important. So things like the adhesion or the stickiness or the absorption power of the actual patch of the hydrocolloid patch. So there were some customizations that were made for this product because I definitely wanted to create like the perfect acne patch. And that's how we landed on what we have now.Stephanie:That's great. And do you feel like you had a leg up because it looked like you've been working in the world of digital and e-commerce prior to Hero. Was there anything that you learned from your past life before Hero that you brought into founding the company?Ju:Oh yeah. All the time. So my background is I actually got my MBA at Columbia business school and then I worked in corporate America for a really long time. So I worked at Kraft foods, American express, I worked at Samsung. That's what brought me to Korea. And I mean, I still lean on my, on all those experiences. I lean particularly on my Kraft foods experience because that was in brand management where they train you in a certain way of thinking for marketing. So, consumer is always first to teach you about the retail landscape and there's a distinction between your consumer and your customer. They talk about like the brand ladder. There's so many things that I still fall back on and use to this day. And then for some of the other companies, things like processes or even knowing about email and open rates and how to really digest analytics like that, are things that I still use today.Stephanie:That's great. So I'm going to get a little crash course in craft methodology. So earlier you just mentioned distinction between consumer and customer. What do you mean by that and how do you practice that?Ju:Yeah, it's funny because in my mind they're very different, but I know sort of in the public, they both get used interchangeably, but the way that a lot of these CPG companies work is they didn't exist before at DTC world. So they always sold through a retailer like a Walmart or Costco or target, et cetera. And so those retailers were always referred to as the customer because those were the people that were actually buying your product. And then you would refer to the consumer as the end-user of the product. So the person who would inevitably eat your Oreo cookie or use your Clorox cleaning solution. Usually the consumer ended up being the consumer of the retailer. So it's really not like if you're working at Kraft foods the consumer is not technically your consumer. I mean, it is, but by way of the retailer. And so that distinction was always very important when it was written out.Stephanie:That's good. All right. So you've got your manufacturer, you've got your product being built. What next?Ju:Yeah. I have two co-founders Dwight and Andy, and then I do a lot of the product, the marketing, the PR basically the sales person. Dwight handles a lot of the supply chain ops. And then Andy, he does all our design and creative. So we had gotten together we decided the three of us were going to do this. We had the product concepts so it came. So the next thing was to come up with the brand and the product name, the brand name. And for me, it was really important that we choose a name that was very like evokes emotion or something emotive because I felt like acne was a very emotional category. There are a lot of people who feel bad about themselves or feel insecure when they have acne.Ju:And so I wanted a name that was really, I don't know like instilled confidence or was like a just evoked positive emotion. And so that's where we came up with the name Mighty Patch. And then we had to create designs does on the box really kind of create the whole brand feel of this product. And then the initial strategy was we were going to sell it on Amazon. So we launched it on Amazon. That was how we were going to distribute it. And then once we had the distribution part then came the other part, which is how do you sell it? So we had to get people to know about it buy it, leave us reviews and things like that.Stephanie:So let's dive a bit into launching on Amazon because I always hear very mixed emotions about selling on Amazon. And I want to hear your thought process about, starting their first. And did you do research on the platform to kind of see, what the space was like? Like what kind of things did you go through before deciding like Amazon's actually a good spot to start?Ju:Well, so we started this business almost like a side hustle. It was a side hustle and we were bootstrapped, we didn't raise money. And so for us, Amazon was like the most logical place to start because you have access to hundreds of millions of buyers. It doesn't take a lot of resources or investment to launch on Amazon. You can take advantage of their backend, like warehouses and fulfillment centers to help with the fulfillment part. So for us, like Amazon made so much sense and then also, back then it wasn't... we just had a hypothesis. And the hypothesis was that if we bring this product category to the US and position it more as a beauty product that it could do well.Ju:And so for us, the easiest way to test out that hypothesis was on a platform like Amazon. So rather than having to spend all the money to build a website and find a three PL and do things like that, the easiest and quickest way to test out our hypothesis was to put a page on Amazon. We said, let's see if people buy it. If people buy it, then we'll work on phase two, which would be launching a DTC channel.Stephanie:That's awesome. I think that's such a great way to have that, like MVP products. See if it works before investing too heavily into a big website and yeah, like you said, setting up three PLS. What kind of hiccups did you experience when you launched on Amazon or started that process?Ju:So one was we actually proved out our product market fit very quickly. And we actually ran out. We either I can't remember, but I think we almost ran out of inventory or we did run out of inventory. We had like our second order on a boat and it was supposed to be released, but like the timing didn't work out. And so it was really, really tight in terms of inventory planning. The other issue was we were getting people were now brand gated, but before we were brand gated, we're getting people attaching themselves to our listings as we were getting more and more popular. And so I don't know how many people know how Amazon really works, but a lot of times when you have a product page, it's not something that you own, unless you're brand gated.Ju:It's something that other people can sell that product, leveraging your product page. And then the idea is yeah, everyone has to win the buy box. And the buy box is when you're on an Amazon product page, and you add to cart, the person who's winning the buy box is the first person whose product you would add to your cart. So I didn't know any of this when we first started, I was like, why do you have to earn the buy box?Stephanie:I had no idea. I mean, I see that from a consumer side where it's like, you have other options, but I never go to those. It's like whoever's first is who I go with.Ju:Yeah. And it's really smart on Amazon's part, because as a seller, you have to earn it either by having really good reviews, like seller reviews or you have to earn it by having the best price. And so there are a lot of sellers, they'll price a penny cheaper, or like 5 cents cheaper, and then they'll win the buy box. Which inevitably is a very dangerous game because you can just sort of discount this product to zero. So anyways, we were getting people attaching themselves for a page, which wasn't good because we wanted to protect our products and our IP and all that. And then the other issue that we ran into was we started getting counterfeits mixed into our inventory. So there was a time where and I have a photo of it. It's like someone had literally ripped off our designs created like their own version of our box. I'll be at the designs were not like you could tell that it was fake. It wasn't a perfect copy. But somehow it had gotten mixed into our inventory. And then that fake product was getting shipped out to customers.Stephanie:How is that happen? I mean, was that like on the manufacturer or how does it get mixed into your inventory?Ju:I don't really know, but I think what happens is they probably attached themselves to our page at that time. And then won the buy box and started shipping this big products to these customers. I think some of them were returned, like people would return them and then it'd get mixed into our inventory that way. Stephanie:Oh, that's tricky. Yeah, because I've seen that in reviews on Amazon where people would be like, this is the authentic one. I've been buying this for five years and now it's a knock off. And I'm like well, how's that happened? But I guess he just didn't understand how that could happen, where I'm like well, the brand wouldn't have a knockoff, but yet now knowing how the buy box works and yeah, that can be really tricky. So how did you get those people off of your page when they started attaching themselves to your page? Like what did you do to rise above them?Ju:Yeah. So there's something that you can do on Amazon called brand gating. And you have to prove that you own the IP or the trademark to your brand name. So you present them, you submit all the evidence and then they will brand gate you, which means that you are sort of no longer a public page where people can attach themselves to your page. You and only you can can moderate or edit or sell on your page. And so that's what we did. And then since we've done that, it hasn't been a problem.Stephanie:Well, that's a really good lesson for anyone new trying to start out on Amazon. That is a possibility. Very good to know. So what's changed on Amazon since you launched there in 2017, what kind of things have changed?Ju:Well, our category now has just exploded. And it's funny because in September when we launched this September, 2017, it was us and maybe like one or two other products when you looked up acne patches, but now when you search for acne patches, there are like pages and pages and pages of acne patches that show up in the search results. And so sure competition [crosstalk 00:19:00]. We're the best seller, we have the best-seller badge.Stephanie:How did you get that? Just from actually being a bestseller or was there anything else behind that. I'm thinking way off course by looking at the Amazon page now.Ju:Yeah. So it's like a three-pronged strategy. One is you need to support your product and your page within the Amazon paid media ecosystem. As you need to run your sponsored product ads and your display ads. And so there's a whole advertising strategy. The other is you have to optimize your organic content. So your product titles, your page titles, your descriptions have the right key words, a plus content, video content, images. So that's the second strategy. And then the third part is kind of building your outside ecosystem. So having press point to your Amazon page or having influencers talk about your product and being available on Amazon and just sort of building your brand halo. So you have to be relentless. It definitely takes time. It took us about a year to get the bestsellers badge from the moment where we really started going after it.Stephanie:So let's talk a bit more about the competitive space, because like you said, beauty is very competitive. So many people are launching products. Like what do you all do to stay ahead from your competition?Ju:We will look at our messaging a lot. We always want to be sort of one step ahead in terms of how we message our products, why we're better really talking about our differentiation. We're also really evolving in terms of product portfolio. So we're best known for our patches, obviously that's whatever it is our bestseller on Amazon and elsewhere. But since then we've launched a lot of other products with like we have rescue bomb and then lightning won and then we're coming out with a bunch of other things next year to really build kind of a routine and regimen for acne. And so, I get the question a lot, like, why is your patch different from others? Like tell me about the patch. Like, they just want to know about the patch, but part of my job these days is really telling people that we're about much more than just the patch, we're really an acne brand. And so I think that tactic is something that is also differentiated from a lot of other competitors out there who may only have like a single patch product.Stephanie:Yeah. [inaudible] great because it shows that you're really invested in that whole market and you are always finding new products to offer to your customers, which is only going to help. Like how do you go about developing those new products and know what your customers want?Ju:It's a mix of art and science. It's some of it comes from well... We have a great PD team, product development team. Part of it comes from sort of research where we're always looking and reading at trends. And we're trying to react to white space that we see in the market. Part of it also just comes from our collective acne issues. Like sometimes I'll break out and I'll say, I really wish I had a product that did this. Why doesn't it exist? And then I'll talk to product development team. And then we'll create something that addresses that issue. Some of it also comes from research that we do with our customers or our consumers, excuse me. Well, we'll ask them what are you looking for? What else do you want to see from us? What other types of acne issues do you have that we could solve? So it's a little bit of like intuition comes from our own experiences. Some of it comes from data. It's kind of there's no perfect recipe, I guess we're coming up with your products.Stephanie:Yeah. Cool. So let's shift over a little bit into more wholesale deals and getting in retail, because I saw some of the retail locations that you're in, like Madewell and target J group. Very impressive. And so I'm sure everyone's like well, how did you get into those retail locations?Ju:Yeah. Okay. So we launched on Amazon September, 2017. I immediately started pitching retailers our product, and then anthropology was actually the first one to take us in January of 2018. And they took us as a-Stephanie:That's quick.Ju:Yeah. It was really quick which again, for me it just affirmed the idea that there was a need in the market for this type of product.Stephanie:What was your pitch? Tell us the magic.Ju:It was really like just a cold pitch email telling them what the product was, what it does, why it's gray included a picture in the email. So they had a visual really just use concise bullet points. And I mean, that's kind of it. I didn't attach a deck or anything like that.Stephanie:And did you have any data that you included that maybe won them over?Ju:I think I had talked about how acne patches in Korea were... so back then KBD was really hot. And I think I'd talked to them. I think I had mentioned that acne patches were really popular in Korea and that and there was a Korean brand that was quite popular. And so I wanted to bring like an American version of that product to the US so in a way that, buyers are usually trend seekers, they pay a lot of attention to the trends of their category. So I think she knew that acne patches a developing an emerging.Stephanie:That's great. So you got anthropology as your first retail partner. Was it easier to get the rest after you could point to anthropology and be like, see we're in here?Ju:I mean, it's definitely validation gives you street cred. But I think in 2018 when we launched in a lot of specialty retailers and I credit that to I'm a big believer in, if you build the demand, the retailers will come. And so once I started our PR push and we were mentioned in, into the gloss and business insider and Buzzfeed, I actually started getting quite a bit of inbound requests from buyers. So I remember like American Eagle was an inbound J crew, I believe was an inbound, Neiman Marcus was an inbound. So as we started getting more press and becoming more known on Instagram and things like that I actually started getting pitched from these buyers. They would email me and say, Hey, I heard about your product. I really want to try it. Can you send me some samples? And so that was sort of special.Stephanie:That's awesome. So how did you get this press to get in front of them? What kind of avenues were they finding you on, like, were they finding you from Instagram or was it actually in these articles that were somehow ending, ending up on their computer screen? How did that work?Ju:So there's a service that I used called Launch Grow Joy. I recommend to, I recommend them to like every entrepreneur that I've talked to, because it's sort of like DIY PR so you pay like a monthly or yearly fee, you log into their system and then they give you access to all these editors that are looking for content or products to talk about in their next article. I did all the pitching early on and like had mentioned before the first article that we really got was an into the gloss. And immediately after that article went up, I think I got like two or three inbound emails from retailers saying, Oh, I just read about your product. I really want to try it. And so I think if you know, what the buyers re like, usually depending on your category, they read certain things to know what the trends are and to know what's like new. So for beauty.Ju:And so the gloss is it's a publication that a lot of people read. And so I just got really lucky, I think with that first article and then just started pitching other beauty related publications and then sort of build [inaudible]Stephanie:That's really great. So now you're in many retail locations at that point? What kind of lessons did you learn that maybe you took to new retail partner you got?Ju:That's a good question. I think packaging is really, really important. I think that's why initially I think we stood out because our packaging was very colorful and it was very bright. And then it was pretty clear with product did on the packaging. And so for me, like anytime we make a packaging change, I always run it by our buyers. So when we launch new products and we're looking at a different color scheme or something like that, I'll always send it to our buyers to get quick feedback, because they'll know if it'll do well or won't do well. So that's a big one.Stephanie:Do you change packaging based on different retail locations whatever connects with anthropology might be very different than target.Ju:No, we don't, maybe we'll do different pack sizes, but we won't really change the design. So I think that's a big one. I mean, I've learned that working and staying close with the buyer is really important because they'll have a lot of input into your innovation too. Because, because sometimes like they're looking for a certain type of product and then they'll come to you and they'll be like, Oh, we'd love this. We'd love it if you made X, Y, Z product. And so I try to stay close with the buyers on innovation pipeline. I think it's really important to hold price. We started selling on Amazon. And then I actually was very worried in the beginning that no one would take us because we were on Amazon, because to your point, a lot of people have this love, hate relationship with Amazon.Ju:But actually what I found was that no one had a problem with it because we're three on Amazon. So we sell on their marketplace. Therefore we control the price because we could control the price. A lot of other retailers were okay with it. And in fact, they kind of see Amazon success as validation that it will probably do well at their store as well.Stephanie:Yeah, that makes sense. Very cool. So now with where the world's at today, and a lot of retail locations, declaring bankruptcy, what are you guys experiencing right now? And what's your go forward strategy?Ju:Yeah, this year has been an interesting year. We're luckily one of those businesses that actually benefited from COVID in a way and really two reasons, I think one reason is our distribution strategy. So the biggest channels that we sell in which are D to C, Amazon and Target are, they were always online or they never say it another way. They never had to close this year because like Target was considered an essential retailer, Amazon, they're online and then D to C is online. And so luckily we weren't a company that depended heavily on a retailer that did have to close so that, so we saw minimal impact. And then in fact, like, as these essential retailers, they get stronger. Our business actually just gets stronger as well. And then the other issue is since we all have to wear masks the masks because acne, and there's a term that people use is called [inaudible 00:33:08].Stephanie:Have not heard of that.Ju:Have you not? Its called [inaudible] And it's caused by either like the friction. So when you wear the mask, sometimes it rubs on her face and it causes friction and then that'll cause you to break out or I don't know if you've noticed this, but when I have the mask on it, it creates humidity when you talk like when you talk and when you breathe, it creates humidity. and that humidity gets trapped and creates bacteria, which causes you to break out. And so we've seen a lot of people suffer from mass MI looking for a solution and then they end up finding our products and our company. And so that's another reason why we've actually benefited from COVID in a way.Stephanie:Oh, that's good. So are you going after the masks masks me keyword or any other cameras coming?Ju:Yeah, actually when I first heard about maskne I don't know, maybe it was like April, like may or something like that, I immediately told my team and I said, Hey, we need to double down on this, on this word, let's write a blog post, let's do social content. We need to own maskne. I think we were the first ones probably to come up with like content around maskne and to do, to even create a bundle on our website for a mass me. And then since then I've seen some other people do that, but I saw that as definitely an opportunity for us.Stephanie:Yeah. That's, really good. So I want to move over into the mentorship category now, because I saw that you have Jamie Schmidt as your mentor and she created schmaltz and she started in a farmer's market and then ended up selling it to Unilever. So amazing mentor. I want to learn a bit about the types of things that she's guiding you on or the most memorable pieces of advice that she's given you.Ju:Oh gosh. So she helps me a lot with distribution because she also obviously had built and sold a company that's similar in terms of distribution strategy. Like they weren't just D to C. They also sold that big box retail and had a pretty extensive they had extensive distribution. And so I remember when we did a mentoring session for Inc magazine, one of the questions I asked her was around like succeeding at target and how to do that, how to ensure success because it's a really important relationship. You want to make sure you get it right. You don't really have a second chance. So she gave give a lot of really good advice and tips on that and also how they support it.Ju:I remember her saying that they ran a lot of geo-targeted ads and some of the top like 50 or a hundred stores to drive traffic to, to the target stores. So that was a really good idea. And even, even now I hadn't recently sent her an email about sort of international distribution, because I know they have quite a few international distributor partners how to navigate those relationships what those relationships should look like. And then people should definitely follow her on Twitter. She gives a lot of really good advice on Twitter for free. So I'm always following what she tweets.Stephanie:She's very smart. I follow her as well. So what kind of thoughts did she have around expanding internationally? And are you working towards doing that or are you already international?Ju:We're kind of international, like we sell on Amazon Canada, we sell at Liberty London in the UK. It hasn't been a big push for us just because US market alone is so big and then we already have so much work. But it's definitely something we have our eyes set on just because for us, acne, we want to make our products available for anyone who has acne. I think they really do help people who break out. And so that's obviously not just limited to the US it's really a global problem. Anyone who breaks out should be able to access our products. And so it is, yeah, it's in the strategy for sure. I think it's a matter of prioritizing it when we have the time.Stephanie:Cool. And so by taking a product that you found in Korea and bringing it back here, it seems like there'd be a lot of room to go other places and be like oh, and here's another product I can bring to the US and another one, like do you ever get tempted when you travel or traveling to buying other products and be like this worked once. Why wouldn't I just launch more things on Amazon?Ju:Yeah, I haven't had a product idea yet, but living in Paris I do see things here where I'm like oh, wow. I wish I could introduce this to the US. I think it could do really well.Stephanie:What are some things in Paris doing well, or unless you don't want people to steal your idea because we have many customers who might, I don't know.Ju:Well, I'll say there's a retail idea. There's a retail chain that does quite well here and that doesn't exist in the US and again, it was sort of the same thing. I'm like, why does it exist in the US? And I think you're right. I think that's like one of the great things about traveling is you get to really explore and learn a different culture and discover different products or different services that could be adaptable to a different country, a different market. And so I kind of have two ideas that are kind of like that already.Stephanie:All right. So I want to move into a couple more like higher level ecommerce questions because you've been in the industry for awhile. I want to hear what kind of trends or patterns are you most excited about right now?Ju:I think there's a lot of cool stuff in food that's happening. I think I'm really interested... For me personally, I'm really interested in the environment and sustainability, and I see a lot of cool ideas around local delivery by bike. So it's zero emission. It gets a product from point A to point B. It is a lot more sustainable. I think that's really interesting. I think food again is also interesting. And especially with COVID and this year and how I think the uptake with buying food online has probably skyrocketed. I think there are a lot of people who weren't used to doing their groceries online. So I'm really curious to see innovation that comes out with food. I'm also very interested in sort of this marketplace concept that I see coming up and popping up. There's a new marketplace called [inaudible 00:41:57].Stephanie:Yeah. I was just reading about that this morning.Ju:Yeah. So it's sort of like a D to C. I guess it's a good D to C marketplace or some marketplace for D to C brands, almost like an online mall, which I think sounds really interesting as well. So I don't know. I mean, there's just a ton of stuff going on. I think for sure, like ecomm is going to be it because we've seen the adoption just really increase in penetration over the past eight months, I guess. So I'm curious to see what the innovation is going to be like, but I already see a ton of ideas happening at the moment.Stephanie:Yeah. Awesome. All right. Let's move over to the lightning round, brought to you by Salesforce commerce cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready Ju?Ju:I'm ready?Stephanie:All right. So what's up next on your Netflix queue other than Emily and Paris, obviously?Ju:Oh, I'm watching the Crown, the newest season.Stephanie:Is it good? Someone just said that yesterday.Ju:Oh yeah. Because it's all about princess Diana and Prince Charles. So yes, it's good.Stephanie:Awesome. Where are you traveling to next when you're able to travel again?Ju:I really want to go to Korea actually. I want to go to Seol.Stephanie:Find more trends.Ju:Yeah. Find more trends. I want to see my relatives. I want to meet my vendors. Yeah, I would really like to go there.Stephanie:Fun. What do you not understand today that you wish you did?Ju:I wish I could understand TikTok better.Stephanie:Do you guys use TikTok?Ju:We're very heavy on TikTok. It's one of our most important social channels, but I don't know. I find it so time-intensive to make the videos and create the content and stuff, but there's some people who are amazing at it.Stephanie:So what kind of what are your best performing videos on TikTok?Ju:Oh, the peeling off the patch and that video. Yeah, because it's like kind of like a doctor Pimple Popper moment. It's kind of gross, but satisfying. And those videos will get like millions of views in like 48 hours.Stephanie:I had a feeling that was going to be what it was. I can advertise those videos all the time. I don't know what I clicked on at one point in my life, but I can all that advertised to me on Facebook and wherever I'm at. [inaudible] stop following me. Cool. If you were to have a podcast, what would it be about and who would your first guest be?Ju:Oh, that's a good question, because I actually thought about having a podcast. I would have a podcast around entrepreneurship. I don't know exactly how it would be different from other topics, but something around probably entrepreneurship, maybe how people made the first million dollars or something like that. And then my first guest would probably be Jim [inaudible 00:45:11].Stephanie:There you go. That's to mean you already have that connection, it sounds like a hit to me. All right. And the last one, we talked a little bit about trends or patterns you're excited about. This is a little bit different. What one thing do you think is going to have the biggest impact on ecommerce within the next year?Ju:Well, I mean, I guess the pandemic has already had its impact. In the next year... I don't know. I mean I think probably this big sustainability push is... I don't know if it will be in the next year, but I think we will start to see it impacting ecommerce in a significant way, in packaging in your carbon footprint. And I think we're going to see a lot more of it in the next year for sure.Stephanie:All right Ju, this has been a really fun interview. I love talking about how you launched on Amazon and how to get into retail. I feel like there's a lot to learn. Where can people find out more about you and your cosmetics?Ju:You can find more about Hero cosmetics either on Instagram. The handle is Hero cosmetics website, herocosmetics.com. And then for me, you can find me on Twitter. It's just my first name, last name, J-U-R-H-Y-U, and then same handle on Instagram.Stephanie:Awesome. Thanks so much for joining.

For the last episode of season 1, we decided to call up the HALIGHT team! In the spirit of American Thanksgiving Scott and Daniel decided to discuss with some HALIGHT employee's what they are most thankful for working at HALIGHT. This is a fun, lighthearted episode to cap off a great first season of “If You Build It...Will They Learn”. Thank you to everyone who participated in this podcast, and to all the listeners for tuning in every week! Remember to tweet us some of your favourite moments from this season and we will see you all in 2021 for an exciting season 2! Until then, Happy Thanksgiving and we hope you all have a safe and healthy holiday season!

Guests: Robert Moses,Choreographer And Founder/artistic Director, Robert Moses' Kin  speaks about his collaboration with Black Choreographers Festival Here and Now, Mar. 6-8, Draft/By Series; Auntie Frances Moore speaks about her third annual program at the 61st & Adeline--Triangular Park in Oakland, March 23, 1-5 p.m.; Emily Pilloton, Designer, Activist, Founder of Proj. H Design; subject in, If You Build It, dir. Patrick Credon; Dr. John Silvanus Wilson Jr., President of Morehouse College speaks about interrupting or dismantaling the Cradle to Prison Pipeline for African American Men: As an advocate for the intrinsic value of education for all, Dr. Wilson Jr. has dedicated more than 25 years to the advancement of socially conscious and purposeful education; student success; and the good that comes from a college education. As a scholar, an educator, a consultant, a strategist and a fundraiser, he has moved universities and organizations forward with his efforts and vision.  In January 2013, Dr. Wilson took office as the 11th president of Morehouse College, the nations' only private, liberal arts institution dedicated to the education of African American males. Prior to that position, Dr. Wilson was appointed by President Barack Obama to serve as the executive director of the White House Initiative on Historically Black Colleges and Universities (HBCUs), a position he held since 2009. He attended Morehouse College, the alma mater of Dr. Martin Luther King Jr., where he earned a Bachelor of Arts degree in 1979. Dr. Wilson continued his education at Harvard University, where he earned two master's degrees in theological studies and education, as well as a doctorate in education, with a focus on administration, planning and social policy. 

On todays show, Janice shares "If You Build It" or how to get the most out of your online presence. Syndication and getting the most out of your on-line presence and so much more - so call in with your questions at 646 595 3163 or email them to wordofmomradio@gmail.com. Tuesdays at 10amPT/1pmET the Business Spotlight shines here on Word of Mom Radio. As MOMpreneurs, trying to find the balance between raising a family and growing your business is always a challenge. With all the Social Media platforms available, knowing what to use and how to make it work, is never easy. Here on WoMRadio we share Socila Media "Help NOT Hype" with Janice Clark, founder of BizMSolutions and real world business strategies with Melissa Patton, founder of University of MOM. Today's show sponsors are Vibrant Life in Action and Safety First Bags.  Join us here every Tuesday on BlogTalkRadio and find ways to make your small business look BIG! Be sure to follow us on Twitter - Like us on Facebook. Our website - WordofMomRadio.com will share our blogs, show schedules and advertising opportunities to grow along with us. Tune in as we share the wisdom of women here on Word of Mom Radio.