Podcasts about If You Build It

Thanks for your patience as we get your a fresh new episode next week - in our defense - Mike, MacKenzie and Todd were all out at events last week! We're bringing this one back because it's just too good — and still so relevant. As we roll out Guest Match Pro, we're reminded of all the "bad advice" that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained why you should steer clear. Whether you're booking guests, looking to grow your audience, or just want to avoid common pitfalls, this rerun is packed with clarity and no-nonsense guidance. Give it another listen — and share it with a podcaster friend! Today's Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn't Matter” Why it's bad: Yes, passion is crucial, but listeners can tell if you're recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it's bad: Releasing multiple episodes every week won't matter if the content isn't good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don't Bother with Editing, Raw is Real” Why it's bad: While authenticity is important, long pauses, filler words, or awkward moments aren't entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don't Need Show Notes or a Website” Why it's bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information. #6: “If You Build It, They Will Come” Why it's bad: Simply launching a podcast doesn't mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base. #5: “Monetize Right Away!” Why it's bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience. #4: “Just Copy What's Popular” Why it's bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that's what will draw in listeners. #3: “Focus on Going Viral” Why it's bad: Chasing virality often leads to gimmicky content that doesn't retain a loyal audience. A single viral moment doesn't guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit. #2: “Make Your Podcast for Everyone” Why it's bad: Trying to appeal to everyone often means your content is too broad and doesn't resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners. #1: “Don't Bother with Marketing—Just Focus on the Content” Why it's bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy.

3/2/2025 - If You Build It, He Will Come (11am) - Exodus 25-30 - Dr. Mark Hitchcock

In this video I am talking about If You Build It, Will They Come. The movie Field of Dreams came to mind because in that movie they talked about how if you build it, they will come. But is that really the case? There's work that needs to be done after building and that's what this video is about. Let me know your thoughts on this video in the comments. Thanks for checking out my video. Im helping you heal your life and relationships while bouncing back one day at a time. A little about me... I'm a Social Worker and Certified Life Coach, I will share my experiences and lessons as I know they'll help others. I have a few decades of life and professional experience under my belt in the office. I have been through several traumatic events and I have no problem sharing them with you in my videos. I know that my lessons will be a blessing and transform someone else's life. Be sure to subscribe to my channel if this is the information you want to hear more about. Feel free to share this video with others you think this message can help.

Replacing the Bad Podcast Advice with the Good Mike and MacKenzie from Blubrry are here to dissect some of the worst podcasting advice out there - but of course include the better ways to treat yourself and your podcast instead. Each don't comes with a side of what to do instead and please remember, each podcaster is different. Take this as seriously as you'd like - but we're here to explain exactly why the following pieces of advice are simply bad for you and your podcast. Without further ado, join us as we discuss the top 10 worst pieces of advice for your podcast. Todays Hosts: Mike Dell and MacKenzie Bennett #10: “All You Need is Passion, Equipment Doesn't Matter” Why it's bad: Yes, passion is crucial, but listeners can tell if you're recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners. Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional. #9: “More Episodes = More Success” Why it's bad: Releasing multiple episodes every week won't matter if the content isn't good. Quality over quantity is the key to success. Better advice: Stick to a manageable release schedule that allows you to create quality content consistently. #8: “Don't Bother with Editing, Raw is Real” Why it's bad: While authenticity is important, long pauses, filler words, or awkward moments aren't entertaining. Editing helps tighten the flow and keep listeners engaged. Better advice: Edit for clarity and flow, even if you want to keep it conversational. #7: “You Don't Need Show Notes or a Website” Why it's bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth. Better advice: Always include detailed show notes and have a basic website to direct listeners for more information. #6: “If You Build It, They Will Come” Why it's bad: Simply launching a podcast doesn't mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience. Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base. #5: “Monetize Right Away!” Why it's bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic. Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience. #4: “Just Copy What's Popular” Why it's bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows. Better advice: Find your unique voice and perspective; that's what will draw in listeners. #3: “Focus on Going Viral” Why it's bad: Chasing virality often leads to gimmicky content that doesn't retain a loyal audience. A single viral moment doesn't guarantee long-term success. Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit. #2: “Make Your Podcast for Everyone” Why it's bad: Trying to appeal to everyone often means your content is too broad and doesn't resonate with a specific audience. A niche is key to growing a dedicated following. Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners. #1: “Don't Bother with Marketing—Just Focus on the Content” Why it's bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed. Better advice: Always include marketing as part of your podcasting strategy. Use social media, collaborations, and even word-of-mouth to grow your audience. Thanks for listening!

Very few people have attained the level of innovation in their craft as DJ Qbert. The saying “If You Build It, They Will Come” was written about guys like him. Years before rising to global fame, he had already been discovering and perfecting a huge number of turntable routines and tricks that would become standardized scratches, staple sounds in hip-hop, pop culture caricatures in TV/Film/Video games, a focus within numerous music and sound production schools and the absolute metric of talent at the famed Disco Mix Club aka the DMC International DJ Competition. Qbert has bravely and pridefully straddled the line between commercial successes as visible as TV commercials for Apple and his own deep dirty break beat cuts such as ‘Galactic Butthair', pioneering scratch music film scores for psychedelic animated movies such as ‘Wavetwisters' and founding his own Qbert Skratch University. There is no way to ever be fully prepared for the freestyle music and comedy extravaganza that is the master DJ Qbert, and I'm honored to say we tried today on #UpgradeMe. https://www.DJqbert.com https://www.youtube.com/@thudrumble TEKTONIK Music Workout Diary by Dana Leong #TKwork A free workout journal curated by Grammy Musician & Wellness Enthusiast Dana Leong - Tag @TEKTONIKmusic #TKwork, Share, Tweet, DO IT! bit.ly/TKWORK Welcome back to Upgrade Me. It's a podcast about the never ending self improvement journey, ideas and life hacks to help you level up and the people who make it happen! Hosted by Dana Leong, a 2x Grammy Winning Musician, a US Musical Ambassador and a World Economic Forum Young Global Leader. Support #UpgradeMe: https://www.patreon.com/UpgradeMePod Join our communities online at: https://www.Instagram.com/UpgradeMePod https://www.TikTok.com/@UpgradeMePod https://www.Facebook.com/UpgradeMePod https://www.youtube.com/@UpgradeMePod https://www.soundcloud.com/UpgradeMePod https://x.com/PodUpgrade https://www.linkedin.com/in/DanaLeong Subscribe to Upgrade Me: https://bit.ly/upgradeytsub #UpgradeMe is sponsored by https://www.TEKTONIKmusic.org (Harmony Heals) #DJQbert #dmc #DMCworldchamps #DJ #HipHop #WaveTwisters #ThudRumble #MixMasterMikeOFFICIAL #d-styles530 #88rising #TheOFFICIALDMCUSA #invisiblskratchpiklz #grammy #danaleong #motivation #comedy #DJcityTV #Fuse #reorena884 #boilerroom #Diplo #djsararyusei #IMOKDILLA #DJKhaledOfficial #dubspot #vestax2650 #NativeInstruments

@1QLeadership Question: What are the elements of an effective student-athlete mental health program? Dr. Stephany Coakley, Sr. Associate Athletics Director for Mental Health at Temple University, discusses the functions and processes in place that make up the TUWell program. She covers aspects of creating and maintaining an environment for student-athletes to feel comfortable using the services provided.    Assess student-athletes every year of their career Educate coaches and administrators on how to identify possible crisis symptoms Manage the Student-Athlete transition process Dr. Coakley created and implemented the program for Temple Athletics. For more information on her process see her article, If You Build It, They Will Come: Establishing a Student-Athlete Mental Health Program, on AthleticDirectorU.com. - One Question Leadership Podcast - Tai M. Brown

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now. She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age. We also get into her introduction to marketing and the role of AI in content creation today. Hint: personalize what the robot gives ya! We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business. Along the way we get into the… complexity of building a business and the responsibilities of business owners. power of marketing and the balance between easy and hard work. importance of realness and authenticity, as well as the role of vision in motivation. dangers of unrealistic visions and the value of setting realistic expectations. power of personal stories and the importance of honoring commitments. Professional Sales Tips you'll learn today on The Sales Podcast ... Grew up in foster care “If you've ever seen an episode of C.O.P.S., you've seen my life.” Misty Kortes on The Sales Podcast Was in therapy as an 11-year-old and started journaling while in foster care About to turn 50 She has been an entrepreneur since she was in first grade She would draw as a kid during recess, and she'd sell them at the next recess But kids wouldn't buy enough pictures, so she started selling tattoos She doesn't want to relive something bad from her past Leave the bad behind Related posts Name Your Price on the Make Every Sale Program Get this great CRM for free Find The Best CRM For Your Team and Budget Start Your 12 Weeks To Peak™ As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class Most businesses want to skip marketing, they just want sales You need traffic to grow sales Content creation is not marketing Run ads, do partnerships, and/or speak SEO is the long game, and it can be harder now She's a coach first, an implementor second Most of your time is spent on things that you consider most important to you   GUEST INFO: Guest Site: www.mistykortes.com Guest Book Site: https://mistykortes.com/becoming-extraordinary Guest Instagram: https://www.instagram.com/mistykortes   Guest LinkedIn: https://www.linkedin.com/in/mkortes Guest Facebook: https://www.facebook.com/mistyyourmarketingcoach Sales Growth Tools Mentioned In The Sales Podcast Get My “Whisper Starter Pack” For Just $49 Take The CRM Quiz Write Emails That Get Read and Make You Money Name Your Price on the Make Every Sale Program PODCAST INFO: The Sales Podcast Home The Sales Podcast on YouTube    

62 MinutesPG-13Pete continues reading and commenting on Peter Thiel's best-seller, Zero to One. In this fifth episode, Pete covers chapters 9, 10, and 11: Foundations, The Mechanics of Mafia, and If You Build It, Will They Come?FoxnSons Coffee - Promo code "peter" for 18% offGet Autonomy Support Pete on His WebsitePete's PatreonPete's Substack Pete's SubscribestarPete's VenmoPete's Buy Me a CoffeePete on FacebookPete on TwitterBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-quinones-show--6071361/support.

There's a great scene in Field of Dreams where James Earl Jones says that people will come. It's in response to the voices Kevin Costner hears early in the movie. This is the climax of the movie, where Costner makes a financial decision to trust his instincts and hope his farm will be saved. In many cases, organizations do just this. They build something, assuming people will come. They may have some data, research, or other reasoning as to why why people will use what they build. However, that's not always the case. Sometimes they build something and hope people will come, much like Field of Dreams. Read the rest of If You Build It, Will They Use Linux?

Celebrate the one year anniversary of I Was There Too featuring Dwier Brown, aka Kevin Costner's dad, John Kinsella in 1989's Field of Dreams. Dwier tells us about how he prepared emotionally for his heartfelt father/son scene not long after his father had passed away, his book about the film entitled "If You Build It," Ray Liotta making his lucky Hawaiian shirt even more lucky on set, and much more. Plus, Matt's Superego buddy Mark McConville guides him through his first viewing of Field of Dreams in the debut of I Was There New. Hosted on Acast. See acast.com/privacy for more information.

Celebrate the one year anniversary of I Was There Too featuring Dwier Brown, aka Kevin Costner's dad, John Kinsella in 1989's Field of Dreams. Dwier tells us about how he prepared emotionally for his heartfelt father/son scene not long after his father had passed away, his book about the film entitled "If You Build It," Ray Liotta making his lucky Hawaiian shirt even more lucky on set, and much more. Plus, Matt's Superego buddy Mark McConville guides him through his first viewing of Field of Dreams in the debut of I Was There New. Hosted on Acast. See acast.com/privacy for more information.

IF YOU BUILD IT . . . YOU CAN RACE IT ! ! ! Tonight's Special Guest and the only 3rd time appearance on the show is JOE ZOLPER with a BUILDERS BRAWL SPECIAL . . . Plus we have a STICKY GREEN LOVE MACHINE Update. BUCKLE UP ! ! Everyone Will Be Going 0260 ! ! ! ! #camarocentral, #musclecarcentral #firebirdcentral #amsoil #syntheticadvantage #3LeftsDontMakeARight #buildersbrawl #CordovaDragway #joezolper #magnaflow #classiccars #garageinsider #ironresurrection #GM #camaro #garageinsidertv #hollywood #velocity #motortrend #hotrodmagazine #gasmonkeygarage

Welcome to the Nova Church Podcast for ADELAIDE CITY. Join us as Guest Pastor Layla Nahavandi from Neuma Church Melbourne brings the first message called, 'If You Build It, He Will Come' for our new "Move of God" message series. ________// LINKSNova Church https://novachurch.com/Watch Live https://novachurch.com/liveGive https://novachurch.com/giveJoin a Family https://novachurch.com/families________// CONNECT ON SOCIALSInstagram http://instagram.com/novachurchadlFacebook http://www.facebook.com/novachurchadlSupport the show

Transforming Scrooge: Scrooge Therapy And A Blueprint for Spiritual Awakening With Joe Cusumano With over 35 years of experience as a Licensed Professional Counselor, Joe has achieved a significant milestone in the field. He was the 43rd person in the state to pass the National Counselors Exam and has since authored two books - Transforming Scrooge (published in 1996) and If You Build It (published in 1999). The 25th-anniversary edition of Transforming Scrooge is now available in a digital form - an analysis of Scrooge's transformation. Additionally, Joseph has served as the Director of Counseling at Lindenwood University from 2013 - 2017, further demonstrating his expertise in the field. You can find his book at https://www.amazon.com/Transforming-Scrooge-Blueprint-Spiritual-Awakening-ebook/dp/B09L9ZD922/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1661793277&sr=8-1 Smells Like Humans Like listening to funny friends discuss curious human behavior. Listen on: Apple Podcasts Spotify Support the showRate the show: If you enjoyed this episode, please consider providing an honest rating of the show here www.mentalhealthtodayshow.com/reviews/new . Disclaimer: The Mental Health Today Show is for educational purposes only and should not be interpreted as therapy. If you are seeking therapy, please contact a licensed therapist for help.

On this week's episode, I'm excited to bring on Alex Oliveira to the show.Alex Oliveira is a dad to 4, husband, an entrepreneur and an information junkie. He is a passionate guy who loves business and really loves helping business owners turn their passions into profits. He has spent the last 12+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. He always welcomes a challenge and is relentless in the pursuit of innovative marketing strategies that actually work.Connect with Alex : Home - DadpreneurCheck out Alex's Book here: If You Build It, Will They Come?: The Golden Path to Lead Generation Success For Your Business - Alex F Oliveira Recommended Books:1. The Alchemist - Paulo Coelho2. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael E. Gerber3. Start with Why: How Great Leaders Inspire Everyone to Take Action - Simon Sinek4. Success Is a Choice: Ten Steps to Overachieving in Business and Life - Rick Pitino5. How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs - Guy Raz--Here's a quick note from our show's sponsor:Do you invest in the stock market?Here's a strategy you can use today to help you grow your portfolio to 7-figures in half the time (compared to the buy and hold strategy).This conservative strategy can generate generous income (25-30% a year) and has outperformed SPY for over a decade.The best part? This strategy takes less than 30-minutes a month to execute.Learn for FREE here: https://www.optionsellingsecrets.com/Required Disclosures: Options involve risk and are not suitable for all investors. Past performance is not indicative of future performance. Achieving a 7-figure investment portfolio in half the time nor retiring a decade early are guaranteed. All opinions shared are each individual's opinions and are not the opinions of The Vijay Kailash Show, Option Selling Secrets, or other companies that may be mentioned in this show.

What is the first thing you should do before you start building out a marketing/lead generation campaign? Why are most marketing strategies unsuccessful? Why is the customer experience so critical when it comes to lead generation? On this week's episode, I speak with "The Dad-Preneur" Alex Oliveira. He has spent the last 12+ years building lead generation campaigns and helping his client's to execute interactive marketing campaigns. We talked about a lot of things related to customer experience and how it relates to marketing campaigns. Specifically about how you need to address the customer journey and see what is successful and what is not successful BEFORE you execute a marketing or lead generation campaign - otherwise more frustration and missed opportunities will be the result. His book "If You Build It, Will They Come - The Golden Path to Lead Generation Success for your Business" helps business owners, marketers and solopreneurs get the confidence to build a golden path to online lead generation success for their businesses. You can connect with Alex through his website: www.dadpreneur.co

Gary Dworkowitz has served as the the head coach of North Rockland High School hockey for 30 years. He has also taught special education for the last 25 and worked in fan development for the New York Rangers for the last 10. He is the host of the 'If You Build It' podcast, and joined the Our Kids Play Hockey panel to discuss personal development through high school athletics.If you enjoyed this week's episode, let us know by leaving a review on your favorite podcast platform! Find this episode of Our Kids Play Hockey and more wherever you stream your podcasts!http://www.OurKidsPlayHockey.com

This month, we are exploring the theme of Education in Design and Technology, and the ways in which educators and students are changing the world through innovation. To kick off this theme, we are joined by the brilliant designer, builder, author and educator Emily Pilloton-Lam.   Emily is the Founder and Executive Director of the nonprofit Girls Garage. She has taught thousands of young girls how to use power tools, weld, and build projects for their communities. She has presented her work and ideas on the TED stage, The Colbert Report, and in the documentary film If You Build It. She was also a 2020 Hackaday Prize Judge. She is currently a lecturer in the College of Environmental Design at the University of California, Berkeley, and lives in the San Francisco Bay Area. Girls Garage is a nonpro fit design and construction school for girls and gender-expansive youth ages 9-18 that provides free and low-cost programs in carpentry, welding, architecture, engineering, and activist art to a diverse community of 300 students per year. Integrating technical skills, unconditional support, and community leadership, their programs equip youth with the personal power and literal power tools to build the world they want to see. In their 3,600-square-foot workshop in Berkeley and under the guidance of their highly skilled all-female and nonbinary instructors, they invite students to bring their creative voice and put technical skills to work on real-world building projects that live in their community. To date, participants have built 184 projects ranging from furniture for a domestic abuse shelter to a greenhouse for a community garden and fruit stand for an organization serving refugee families. All teen participants attend the program at no cost to their families. In short, Girls Garage is making a tangible difference through the power of accessible education. You can follow @Supplyframe and @Hackaday on Instagram, LinkedIn, YouTube, and Twitter, and @SupplyframeDesignLab on Instagram and Twitter. The BOM is a Supplyframe podcast hosted by Majenta Strongheart, written, produced, and edited by Frank Driscoll and co-edited by Daniel Ferera. Executive producers are Ryan Tillotson and Tyler Nielsen. Theme music is by Ana Hogben, with show art by Thomas Schneider. Special thanks to Giovanni Salinas, Bruce Dominguez, Thomas Woodward, Jin Kumar, Jordon Clark, Matt Gunn, the entire Supplyframe Team, and you, our wonderful listeners.

In this episode of the Time to Thrive podcast, our guest Alex Oliveira shares lead generation strategies that help small businesses grow.As a business leader in multiple successful companies, Alex has helped companies advance their brands by executing interactive marketing. From small businesses to Fortune 500 brands like Ford & Allstate, Alex enjoys a diverse portfolio of clients.His major passions include adventuring with his wife and 4 kids, investing in startups, and giving back to the community. He recently published his first book on business, lead gen, and digital marketing titled If You Build It, Will They Come? The Golden Path to Lead Generation Success for Your Business.http://alexoliveira.co https://leadgenerationsuccess.biz **********************************************************************************

On this episode of The Author Factor Podcast I am having a conversation with digital marketer and author, Alex Oliveira.Alex is an accomplished digital marketer, author, podcaster, startup investor and thought leader with over 20 years of experience. Alex's clients include Ford and AutoNation. He is the author of the book, If You Build It, Will They Come? : The Golden Path to Lead Generation Success For Your Business.Learn more about Alex by visiting LeadGenerationSuccess.biz.

The boys are back together...but not for long! This week, Scott and Daniel came back together to fill you all in on where they've been and what they've been planning for this year. This may be the final episode of #IYBIWTL, but don't worry that doesn't mean podcasts are over! Tune into this week's podcast to see what's in store for Scott and Daniel's podcasts (yes, we said podcast plural) going forward. A huge thank you to everyone who has listened over the past two years of "If You Build It...Will They Learn". It's been so much fun recording these podcasts for you! To see what's coming next, follow @halight_media on all social media, and #HALIGHT Inc on YouTube for all video recordings of the podcast!

In this episode, David Blacker talks with guitarist, songwriter, educator, journalist and author Adam Levy.   Adam is a guitarist in high demand. His playing has been featured on recordings by major-label artists such as Norah Jones, Tracy Chapman, and Amos Lee. He has also played on records by acclaimed indie artists such as Ani DiFranco and Anayis Mitchell. He's performed live onstage with all of these musicians—as well as with Rosanne Cash, Lisa Loeb, Darol Anger, Regina Carter, and many others.In addition to his work as a guitarist, Adam has blossomed as a songwriter in recent years, with work appearing on releases by Norah Jones, Chris Difford (of Squeeze), Glen Phillips (of Toad the Wet Sprocket), Miles Zuniga (of Fastball), and Amber Rubarth. He writes mostly alone, but does a bit of co-writing as well. One of his recent co-writing collaborations was with singer/songwriter Jill Sobule. The song they wrote together, “Bound to Happen,” is featured in the documentary film If You Build It.Over the past decade or so, Adam has released a dozen of his own recordings—some song-oriented, some instrumental.We had a really awesome chat. We spoke about- His early influences & first gig experiences- His iconic solo on Tracy Chapman's Give Me One Reason- Moving to New York to follow his passion for jazz - Getting in the Norah Jones project and how it grew from playing local gigs to international recognition. - Stepping out on his own as a songwriter - What he strives for as a musician and performer- Some of the key lessons he's learned along the way- How he approaches remote sessionsThe guitar music between the podcast segments features Adam's playingYou can contact Adam about your project on his AirGigs profile:https://www.airgigs.com/user/adamlevymusicThe background intro and outro music is by Athens, Ga based artist Daniel Hardin.

From the circus biz to the fabric biz, learn how Canadian architectural textile firm Sollertia built its business. Sollertia has taken on and completed some of the most ambitious fabric structure projects in the country.  In this episode, If You Build It, They Will Come, Claude Le Bel shares candidly about taking on new projects, his beginnings in the industry, including his work with the Cirque du Soleil and how his career and business have evolved to where it is today.  Get a glimpse on how Claude is helping shape our industry and expanding the limits of how people imagine the use of fabric architecture in Canada.

I launched a new book—If You Build It, Will They Come? The Golden Path to Lead Generation Success For Your Business. It's a book to help businesses grow their lead generation pipeline. Whether you're the owner, marketer or sales manager, you'll always want more leads to grow your business. The book, which draws on 12 years of building more than 20k campaigns for more than 3,000 SMB's at Prediq, and generating more than 23 million leads for Fortune 500 brands, will show you: - How to build a campaign that's specific to your audience - Key elements for a successful customer journey - Strategies you can use today - How to convert leads into sales - How to hire marketing professionals or agencies - The importance of business development I couldn't have done this without the help of my family, friends, employees and customers. Needless to say, I'm overjoyed with gratitude! A big thanks to my wife Erin Oliveira!

Here we are, the last podcast of 2021 and is it ever an exciting one! If you're curious about what the future of “If You Build It, Will They Learn?” looks like, you won't want to miss this episode. Not only do Scott and Daniel reflect on this past year's podcast but they give you a glimpse into 2022 and what you can expect for podcasting. Thank you to everyone who has listened to the podcast this year, we have had such a fun time creating content and sharing our perspectives with each and every one of you. We would also like to wish you all a happy and healthy holiday season, and we can't wait to start this new podcast journey in 2022!

*Every new invention or discovery since we learned to ignite fire and make the wheel changes how we live. *Perhaps on the surface Facebook and the iPhone aren't as momentous or paradigm-shifting as Newton discovering gravity, or Alexander Fleming discovering penicillin, but the impact of these two advances in technology and communication on society is seismic. *In fact, for PayPal founder and legendary investor and entrepreneur Peter Thiel, these feats of technology are minor miracles. *Thiel argues that the future belongs to – and will be made by – the people who will find and follow the unwalked path, who try the untried. *Not another social platform, like Facebook, or a housesharing app, like Airbnb, but something completely novel and unique. *Zero to One, both as a book and as a concept, is about finding the greatest idea that no one has ever thought of. *It's about turning that idea not just into reality, but ensuring that you dominate the market for it. Theme 1: Zero to N & Monopolies - 0:29 Theme 2: New Ideas & Sales - 8:47 Theme 3: AI & Startup Culture - 18:32 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/MrBusiness/peter-thiel-s-vision-of-a-winning-company-188 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: Chicago Ideas. “Peter Thiel: Going from Zero to One.” YouTube, YouTube, 30 Jan. 2015, www.youtube.com/watch?v=rFZrL1RiuVI. GeekWire. “Google's Eric Schmidt Testifies before U.S. Senate.” YouTube, YouTube, 22 Sept. 2011, www.youtube.com/watch?v=ChFf0ZqW4D0. Investors Archive. “Billionaire Peter Thiel: How To Build The Next Unicorn.” YouTube, YouTube, 2 May 2017, www.youtube.com/watch?v=HRpdijPmC7Y. Movieclips. “If You Build It, He Will Come - Field of Dreams (1/9) Movie CLIP (1989) HD.” YouTube, YouTube, 30 May 2011, www.youtube.com/watch?v=5Ay5GqJwHF8. BL, Jordan. “Terminator - Police Station Shootout (HD).” YouTube, YouTube, 6 June 2015, www.youtube.com/watch?v=X3DU-7a8mP0. TechCrunch. “How Peter Thiel Knows If A Startup Is Crazy Smart, Or Just Crazy | Disrupt SF 2014.” YouTube, YouTube, 8 Sept. 2014, www.youtube.com/watch?v=PeVjGpNpF6E. THANK YOU FOR LISTENING TO BOOK INSIGHTS. READY FOR MORE LEARNING? Get unlimited access to our entire collection of Book Insights on over 100 nonfiction bestsellers with a subscription at http://memod.com/insights Full Title: Zero To One: Notes on Startups, or How to Build the Future Year of Publication: 2014 Book Author: Peter Thiel To purchase the complete edition of this book click here: https://www.amazon.com/dp/B00M284NY2/ref=cm_sw_em_r_mt_dp_69E3C0MNBNW34SKR0CM2 Book Insight Writer: Morwenna Loughman Editor: Tom Butler-Bowden Producer: Daniel Gonzalez Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Carrie Steele

Keynote speaker, bestselling author, director, has 59 credits as an actor in 45 years in the business such as Ally McBeal, Charmed, ER, & Criminal Minds. He played Henry Mitchell in Dennis the Menace Strikes Again, he has appeared in several horror films, and is best known as John Kinsella as the late baseball player and father to Kevin Costner's character in Field of Dreams.Listen to Dwier talk about:·        Growing up on a farm in Ohio and playing sports in high school·        How decided to become an actor·        A day with Jean Simmons·        Production of filming “Gettysburg” ·        Casting process for “Field of Dreams”·        Discussion about filming his scenes and the musical score·        When he realized the movie was having an impact·        Small role having big impact·        His book- “If You Build It”·        Field of Dreams Cereal & Field of Dream MLB Game experience·        Kinsella's in Dyersville, IA?Links:Dwier Brown Website: https://www.dwierbrown.com/Field of Dreams Cereal: https://www.fieldofdreamscereal.com/Connect with Dwier on Facebook: https://www.facebook.com/actordwierbrown Before the Lights Website: https://www.beforethelightspod.com/Follow us on Instagram: https://www.instagram.com/beforethelightspodcast/Aroma Retail link:  Code- Lights10 https://aromaretail.com/?irclickid=0FDWhGVUjxyLTR3wUx0Mo36aUkB3td0cESYzXc0&irgwc=1 Extra 5His book tour with his sonBeing on Ghost Whisper and working with Jennifer Love Hewitthttps://www.beforethelightspod.com/supportSupport the show (https://www.beforethelightspod.com/member-areas)

We bring in Brad Blickstein and Beatrice Seravello, Co-Heads, NewLaw Practice Group at Baretz+Brunelle to discuss the recently released B+B survey, “If You Build It, Will They Come?” A Research Report on the Internal Adoption of Innovation by AmLaw 100/200 and Global 100 Law Firms. This free report breaks down the adoption of innovation and the sliding scale (1-5) in where the adoption process resides. Of course, with the reference to possibly the greatest baseball movie of all time, we geeked out and brought in some quotes from the movie. So, prepare yourself for some whispers and words of wisdom from a baseball field in the middle of an Iowa cornfield. Download the Free Report Here. We've asked Brad and Beatrice to return in a few weeks with an update on part two of the report. Information Inspirations We mix up our traditional Information Inspiration segment by focusing on the upcoming HBR Legal Information + Knowledge Services (LINKS) Conference. Both Marlene and Greg are speaking at the October 14th half-day conference. HBR's Colleen Cable sat down with Greg to go over the details and topics of the conference, including an industry overview of Leadership as we head into 2022, a review of HBR's 2021 Benchmarking in Law Library and Information Services Survey (BLISS), and a wrap-up session from the Geek in Review Podcast hosts. 3 Geeks and a Law Blog is happy to be supporting this conference. The $45 conference fee ($35 for BLISS contributors), will go to support AALL's George A. Strait Minority Scholarship & Fellowship fund. There will also be a social event following the conference which leverages the Airmeet conference platforms special features for attendee interaction. We hope to see you there. Registration Information can be found here. Share with a friend If you like what you hear, please share the podcast with a friend or colleague. Contact Us Twitter: @gebauerm or @glambert. Voicemail: 713-487-7270 Email: geekinreviewpodcast@gmail.com. As always, the great music you hear on the podcast is from Jerry David DeCicca who has a new album coming out in October! A transcript is available on 3 Geeks' site.

Craig and I talked "Field of Dreams" with actor Dwier Brown and his book "If You Build It..." Subscribe now Thanks for listening to the podcast. Help us out by sharing the episode, subscribing to the podcast, supporting our sponsors and joining our listener support program. You can also leave a voice mail for our show here. Check out previous shows and enter to win contests. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/chris-pugh6/message

A FIELD OF DREAMS BLUEPRINT BUILD IT, EASE IT, FINISH IT BIG IDEA: HAVING SECOND CHANCE OPPORTUNITIES TO MAKE THINGS RIGHT. Psalms 127:1 Unless the Lord builds the house, those who build it labor in vain. EVER MISSED AN OPPORTUNITY TO MAKE THINGS RIGHT? EVER ASKED GOD TO GIVE YOU ANOTHER CHANCE AT SOMETHING? EVER WANTED TO PURSUE A DREAM YOU RAN AWAY FROM? DREAM KILLERS #1 DREAM KILLER: SELF-SABOTAGE EPH 2:1-10 “And you were dead in the trespasses and sins in which you once walked, following the course of this world, following the prince of the power of the air, the spirit that is now at work in the sons of disobedience— among whom we all once lived in the passions of our flesh, carrying out the desires of the body and the mind, and were by nature children of wrath, like the rest of mankind. But God, being rich in mercy, because of the great love with which he loved us, even when we were dead in our trespasses, made us alive together with Christ—by grace you have been saved— and raised us up with him and seated us with him in the heavenly places in Christ Jesus, “IF YOU BUILD IT, HE WILL COME” “EASE HIS PAIN” “GO THE DISTANCE” “IF YOU BUILD IT, HE WILL COME” CLEAR THE MECHANISM English poet John Donne: “I neglect God and his angels, for the noise of a fly,” “EASE HIS PAIN” Your never defined by WHAT YOU DID WRONG; Your defined by WHAT CHRIST DID RIGHT “It's Never Too Late to Be Who You Might Have Been” “GO THE DISTANCE” to do the whole amount; to play the entire game; to run the whole race. TO GO THE DISTANCE, YOU NEED 3 THINGS PHYSICAL ENERGY SPIRITUAL GUTS GOD-SIZE DREAMS Hebrews 12:1-2 - 1 Therefore we also, since we are surrounded by so great a cloud of witnesses, let us lay aside every weight, and the sin which so easily ensnares us, and let us run with endurance the race that is set before us, 2 looking unto Jesus, the author and finisher of our faith, I have fought the good fight, I have finished the race, I have kept the faith. - 2 Timothy 4:7 1 Corinthians 9:24 Do you not know that in a race all the runners run, but only one receives the prize? So run that you may obtain it. Phil. 1:6 being confident of this very thing, that He who has begun a good work in you will complete it until the day of Jesus Christ; HIT A HOME RUN BUILD IT (If you build it, He will come) GO AFTER A DREAM THAT WILL FAIL UNLESS GOD STEPS IN. EASE IT (Ease His Pain) FACE YOUR WOUNDS. FINISH IT (Go the Distance) PACE YOUR SELF. MAKING IT AGAIN Empty and broken, I came back to Him, A vessel unworthy, so scarred with sin But He did not despair, He started over again And I bless the day, He didn't throw the clay away. He is the Potter and I am the clay Molded in His image He wants me to stay But when I stumble and fall and my vessel breaks He just picks up the pieces, He doesn't throw the clay away Over and over, He molds me and makes me Into His likeness, He fashions the clay A vessel of honor, I am today All because Jesus didn't throw the clay away

If You Build It, They Will Come Today rusty and I discuss the preconceived notion, If you build it, they will come. Whether it be a brick and mortar store front or a digital one is it as simple as opening a store and sitting back and watch customers rush in with baskets of money to buy your art? Peter Tompkins, owner of Skating Bear Studios, is a writer, director, author an songwriter from Cleveland, Ohio. Peter completed his first film, The Artist - A Documentary. It is for sale on Vimeo: https://vimeo.com/ondemand/theartistadocumentary To learn more about the film go to http://www.theartistadocumentary.com Rusty Harden is from Tipp City, Ohio. She is a fine artist, painter and an active community partner, a mentor to aspiring artists and a quality resource for art lovers. She appeared in the documentary, The Artist - A Documentary To see some of her work go to Rusty Harden Galleries To purchase Rusty's book, The Darkling Sky, click here: https://www.amazon.com/Darkling-Sky-Rusty-Harden/dp/1940876249 Article referred to in podcast: How Much Data is Created on the Internet Each day by Jeff Schultz https://blog.microfocus.com/how-much-data-is-created-on-the-internet-each-day/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ptpopamindrevolution/support --- Support this podcast: https://anchor.fm/ptpopamindrevolution/support

If You Build It, They Will Come – Build A Massive Online Presence! Episode 3 – Matt Santagapita http://www.LaunchYourFarm.com/Episode3 Welcome back to our third episode of Launch Your Farm Show where I interview Matt Santagapita from Remax in London Ontario. Matt and I discuss his incredible journey into building a massive online presence in his city. We jump into some great topics and ideas that you can implement in your real estate business. From how he started as a solo agent with his own catchy brand, to developing a team and bringing on an entire marketing department. Matt shares how building relationships with and supporting local businesses can be huge for your business and be an incredible way to give back to your community. In this episode Matt and I talk about: · How supporting local businesses is good for your business, the community, their pockets and yours! · We discuss why online content can trump offline content and be done at a fraction of the cost. · Why video is the king of content, but blogs are still crushing it too! · Matt shares how you can turn your passions into great content for your business. · How segmenting your database can create tremendous opportunities for sharing killer content. · Plus a ton of other great nuggets. To connect with Matt, you can find him at https://santasellshouses.com Find him on social channels using Matt Santagapita Or shoot him an email at Matt@santasellshouses.com And check out his latest project, which we discuss in our episode at www.Locorum.ca Be sure to like and subscribe as well as check our website and other social channels. Your Friend In Farming, Ryan Smith Launch Your Farm Website - http://www.LaunchYourFarm.com Facebook - http://www.Facebook.com/LaunchYourFarm

Bertie County, North Carolina, has only about 19,000 people, about 62% Black. That's fewer than in most city zip codes. It's one of the poorest county in the state, and the population is down about 10% over the last decade. Black farmers lost much of their land as subsidies and credit by the USDA heavily favored white farmers. In 2007, the schools were in terrible shape, as you might expect. Then, an innovative school superintendent came to town, did a great job, and got fired. One of the programs he sponsored was Project H, teaching design and construction skills to high school students. There was a documentary about this called If You Build It. Nearly 10 years later, we talk to Emily Piloton-Lam, cofounder of Project H and executive director of Girls Garage; and Ron Wesson, a Bertie County Commissioner. Later on, music with Star Search champion and Broadway star Linda Eder. This show is dedicated to that school superintendent, Chip Zullinger, who died in 2014.

יש לנו היום תוכנית גדושה מלאה בחדשות ונושאים מעניינים! קישורים רלוונטיים: אתר חדש של SQLSaturday Everyone run a SQL Saturday in 2021 CallForDataSpeakers.com מפגשים וירטואליים קרובים ב-Data Platform Meetup שלנו: Transferring and Manipulating Data between Azure SQL Databases (05/05) Cognitive Services in a Box (Container) (12/05) If You Build It, They Will Come - A Day in a Life of a Data Engineer (19/05) Should You Continue Developing All Application Components inside SQL Server? (26/05) Ask Us Anything: High Availability & Disaster Recovery (31/05) Azure Logic Apps for Azure DBAs (07/06) How to Manage Your Database Files Efficiently (14/06) Keep Your MSDB Clean | Eitan Blumin Manage the suspect_pages Table | Microsoft Docs קבוצת המומחים של מדירה בטלגרם The SSMS database properties dialogue reads file locations from sys.database_files instead of master.sys.master_files | Azure Feedback Microsoft will be moving away from UserVoice sites (Azure Feedback) SQL Server TOP clause performance problem Fun with DATETIME Arithmetics | Eitan Blumin The Complete Guide to Temporary Tables and Table Variables - Part 1 | Guy Glantser Using Trace Flag 2453 to Improve Table Variable Performance | Brent Ozar  

Is there anything a sports fan loves more than a good sports movie? Judging by the astronomical amount of them out there, it is safe to to say no. Our Guest today- Dwier Brown had a small but significant role in Field of Dreams, playing the late, estranged father of Ray Kinsella (Kevin Costner) in that memorable final scene! In this episode we sit down with Dwier Brown and discuss his book, “If You Build It…” a memoir about Fathers, Fate and Field of Dreams. 

Raja Rajamannar: Quantum Marketing Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Raja’s work has been featured in Harvard Business School and Yale School of management case studies, and been taught at more than 40 top management schools around the world. He is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers*. In this conversation, Raja and I discuss the reality that traditional advertising as we know it is ending. He also invites us to rethink how we’re traditionally thought about customer loyalty. Instead of telling stories about our brands, we should be doing the work to created stories along with our customers. Key Points Organizations need to engage in permission-based marketing to be credible to consumers. It’s helpful to think about relationships with consumers as affinity instead of loyalty. Most of what we call advertising today is interruptive to consumers and a poor experience. It’s not entirely dead, but certainly heading that way. Invite consumers into unique experiences by making the transition from storytelling to story making. Create experiences that are scalable and economically viable and sustainable. Smaller firms can seek out opportunities to create partnership that will help them make stories that are purposeful. Resources Mentioned Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers* by Raja Rajamannar Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Top-Line Growth, with Tim Sanders (episode 299) Serve Others Through Marketing, with Seth Godin (episode 381) Where to Start on Subscriptions, with Robbie Kellman Baxter (episode 484) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Raja Rajamannar: Quantum Marketing Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company’s healthcare business. He also serves as president of the World Federation of Advertisers. Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard’s identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Raja’s work has been featured in Harvard Business School and Yale School of management case studies, and been taught at more than 40 top management schools around the world. He is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers*. In this conversation, Raja and I discuss the reality that traditional advertising as we know it is ending. He also invites us to rethink how we’ve traditionally thought about customer loyalty. Instead of telling stories about our brands, we should be doing the work to create stories along with our customers. Key Points Organizations need to engage in permission-based marketing to be credible to consumers. It’s helpful to think about relationships with consumers as affinity instead of loyalty. Most of what we call advertising today is interruptive to consumers and a poor experience. It’s not entirely dead, but certainly heading that way. Invite consumers into unique experiences by making the transition from storytelling to story making. Create experiences that are scalable and economically viable and sustainable. Smaller firms can seek out opportunities to create partnership that will help them make stories that are purposeful. Resources Mentioned Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers* by Raja Rajamannar Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Top-Line Growth, with Tim Sanders (episode 299) Serve Others Through Marketing, with Seth Godin (episode 381) Where to Start on Subscriptions, with Robbie Kellman Baxter (episode 484) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

TAKEAWAYS – Life. Lessons. Learned. explores learning from the wisdom of others. I am back with my co-host MARIANNA HUNNICUTT with KIMLEY HORN. In this episode, we recap our Takeaways from the NAIOP Southern Nevada March Program. The title was If You Build It, Will They Come? A HAAS STORY: The Evolution of Manufacturing in Southern Nevada. The sponsor that morning was KNIT. This was the third in a series of conversations that spun out of the January NAIOP Program. The focus was on economic diversification in Southern Nevada, specifically around manufacturing. The moderator, who also doubled as a keynote, was BETSY FRETWELL, Senior Vice President SWITCH CITIES and Chairwoman LAS VEGAS GLOBAL ECONOMIC ALLIANCE. The panelists included: • Peter Zierhut, Vice President Outside Operations HAAS AUTOMATION • Xavier Wasiak, SIOR, Senior Vice President JLL Industrial & Logistics What were some of the Takeaways? • What are the 6 key sectors the LVGEA is focusing on for economic development? • Who is Haas and what are they developing on their 300 acres? • Why is NAIOP Southern Nevada so dang amazing!! I hope you enjoy! You can find Takeaways at any of the links below: • APPLE PODCAST • STITCHER • GOOGLE PODCAST • SOUNDCLOUD • STITCHER Thank you for listening! Please subscribe to “TAKEAWAYS” on iTunes, and make sure to rate and review wherever you get your podcasts.

With Paul London's What's App inbox left on grey ticks, "WrestleBeech" Emily Hayden and Hayley the Ref answer the call to hit the WrestleMania week headlines, which are: IF YOU BUILD IT, THEY WILL COME! IN-ZAYN IN THE MEMBRANE! DING DONG, HELL-NO! Plus there's run in from a 5 year old, the Titanic Wrestling roster give their WrestleMania predictions and we discuss the best local celebrities to give local shows a lift once we're back to normal! And donate to Catchman Mills 25 10ks in 25 days for cash for Kids heroics at https://www.cashforkidsgive.co.uk/cam...​ #HearAllAboutIt​ --- Send in a voice message: https://anchor.fm/scotwresnet/message

In Segment 1, Delegate Joey Garcia (D-Marion County) stops by to talk about an op-ed he co-wrote with John Williams (D-Monongalia) called “If You Build It, They Will Stay,” and what it means for the state.The delegates say they want to work toward keeping young West Virginians in the state and that starts with rebuilding, specifically in roads, broadband and education. Garcia says they include roads in this because of the shape of some of the state’s secondary roads, some of which are almost impassable. He says the state needs to make sure the money that has been put toward the roads is spread more evenly throughout the state.Garcia says another major factor is education, starting with attracting and retaining qualified people to teach students, including providing teachers with better salaries. Another plan is to help those going to trade and technical schools instead of four-year colleges with programs such as the Jumpstart Savings Act.In Segment 2, we focus on healthcare in politics with Dan Lauffer, President and CEO of Thomas Health Systems. Lauffer explains more about House Bill 2264, which would ease regulations for hospitals in West Virginia.Before the pandemic, the state saw multiple rural hospitals report bankruptcies, including Thomas Health, and even some closures. Thomas Health has since emerged from bankruptcy. Hospitals have also been losing money over the past several months while trying to take care of patients during the pandemic, including the supply and affordability of PPE. Lauffer says he hopes this bill would help some of those rural hospitals reopen and make a come back as it would allow them to expand to better serve the community and be exempt from the certificate of need rules.To read the full bill, visit the the West Virginia Legislature’s website.In Segment 3, U.S. Senator Shelley Moore Capito (R-WV) joins us to talk about her visit to the U.S./Mexican border near El Paso regarding the country’s immigration crisis and what needs to happen to solve it including a quicker asylum process.“It’s just a human tragedy. I can’t imagine the desperation, that parents are sending their children. I understand that’s a difficult situation, but we need to solve it in their countries and also have policy that doesn’t just say ‘our borders are open,'” Capito said.Capito says some of the issues she saw at the border included a facility built to house 1,000 adults overcrowded and housing about 1,100 children as well as over-worked border agents being pulled from the field to help care for those children. She also says the children are being kept in these Department of Homeland Security facilities much longer than they are supposed to be there before they go to a Health and Human Services facility. Capito says she is concerned about the fact the president has not acted on the situation because the crisis continues to grow.In Segment 4, Chelsea Carter, program coordinator and therapist for Brighter Futures located at Boone Memorial Hospital, tells us about the effect the COVID-19 pandemic has had on the state’s problems with substance abuse.Carter herself is in recovery from substance use disorder. After getting out of jail, Carter was able to get her criminal record expunged and has now been sober for 12 years. She has also gone on to get her bachelor’s and master’s degrees in counseling. Now, she is helping others struggling with substance use disorder.She tells us the pandemic has affected people on “enormous levels” and that the state is up 40% in the opioid crisis, including an opioid death rate that has jumped 25%. Carter says in-person meetings are a lifeline for those struggling but with the pandemic, people were feeling more isolated even with virtual meetings and unable to get help. She says her workplace is now doing in-person meetings and counseling again.If you or someone you know is struggling with substance use disorder, please contact:HELP4WV at help4wv.com, or call/text 844-435-7498Brighter Futures in Boone County at 304-369-7876Drug Helpline: online or by calling 1-844-289-0879.

The movement surrounding the passage of the Americans with Disabilities Act introduced some ubiquitous elements of our public infrastructure, but many of the activists who were key players in lobbying for the law's passage met in an unlikely way: as campers at Camp Jened, or lovingly, "Crip Camp," a place of liberation for disabled kids and teenagers. A Netflix documentary called Crip Camp, nominated for an Oscar on Monday, explores the history of the movement and its leaders, including Judy Heumann, a Jened camper turned lifelong disability rights activist. She served as Special Advisor for International Disability Rights for the Obama administration and wrote the book Being Heumann: An Unrepentant Memoir of a Disability Rights Activist. In July, on the anniversary of the ADA, Judy and Brooke discussed how the egalitarian values of Camp Jened helped inspire the ADA, and how social and political change takes shape. This segment originally aired in our July 24th, 2020 program, If You Build It....

There is something so transformative and powerful, especially for young women, when your own hard work and skills are out in the world, being utilized for good by other people. Today’s guest is Emily Pilloton, the Founder and Executive Director of Girls Garage, a non-profit that has taught thousands of young girls how to use power tools, weld, and builds projects for their communities. Emily holds a Bachelor of Arts in Architecture from the University of California Berkeley, and a Master of Fine Arts in Architecture, Interior Architecture, and Designed Objects from the School of the Art Institute of Chicago. She is currently a Lecturer in the College of Environmental Design at the University of California Berkeley and is the author of three books, Design Revolution, Tell Them I Built This, Communities, and Lives With Design-Based Education, and most recently Girls Garage. Her work is documented in the full-length film, If You Build It, and has been featured on the TED Stage, in the New York Times and The Colbert Report, and presented to the Obama Administration’s Office of Science and Technology Policy at The White House. Tune in today to hear more about Emily’s dream of truly diverse leadership positions, the heart behind her non-profits, and how she views space, as well as the importance of exercising your brave muscle, and so much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

WE ARE BACK, with the first podcast of 2021! We hope you have all had a great start to the new year and are excited for this season of “If You Build It...Will They Learn”. This week's video is just a teaser for what is to come and we are so excited to be back behind the mics. Last week the IYBIWTL team attended #CES2021 and we wanted to share some of our key takeaways from the virtual conference. If you attended #CES2021, let us know your favourite moments on our social media accounts @BulitItLearnIt. Thank you for listening this week and we will see you all February 11th for the first official episode of Season 2!

How to succeed on Amazon is a mystery that many DTC brands have tried and failed to solve. There are tricks to winning on the mega ecommerce site — tricks that no one tells you when you first put your product up for sale in the Amazon jungle. That’s why we’ve invited Ju Rhyu on the show. There were a lot of things that Ju wished she knew before she and her co-founders decided to launch Hero Cosmetics on Amazon. Things like what is brand gating? And how do you win the buy box? And what do you do about counterfeit products that pop up right when you start to have a little success?Ju found the answers to all of those questions and learned so much more as she grew Hero into one of the buzziest skincare brands on the market, which went from 0 to $1 million in year one,  and now not only sells on its website and on Amazon, but is also featured in retailers like Target, Madewell, CVS Pharmacy and more.On this episode of Up Next in Commerce, Ju spills the beans on what it takes to win big on Amazon, and how you can level up from there.Main Takeaways:Boxing Out Your Opponent: On Amazon, the first steps to success are winning the buy box and brand gating. It takes time, but if you take the steps to prove that you are the true owner of your product or IP, you’ll be able to avoid much of the pain that comes with selling on Amazon.If You Build It, They Will Come: Getting your product into retail locations is a mix of luck, perseverance, and creating your own destiny. Relentlessly pitching your product to anyone who will listen, and then jumping on trend-seeking retailers is a strategy to get your foot in the door. Also, having a PR strategy to build buzz may help drive interest in your brand. Far Out Future: Because 2020 accelerated the adoption of ecommerce, DTC brands are in a position to set the stage for where business is headed. From bike delivery to the creation of a DTC mall, Ju has a lot of predictions on what to look out for down the road.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello and welcome back to up next in ecommerce. This is your host, Stephanie Postles co-founder at mission.org. Today on the show we have Ju Rhyu the co-founder and CEO of Hero cosmetics. Welcome.Ju:Thank you. Thanks for having me.Stephanie:Yeah. I'm really excited that you took the time to call in from Paris. That's so fancy when I say Paris, maybe you're like, this is normal for me, but you feel fancy.Ju:It was a fun fact that I tell people, "Oh, by the way, I live in Paris."Stephanie:So tell me a little bit about Hero. I would love to hear the founding story of how you started it. I mean, it has tons of news coverage and I was reading so many different stories. And I want to hear from you though about how you came to found it.Ju:I mean, the story is I was living in Korea. I was working there as an expat in Seoul, South Korea, and I was suffering from adult acne. I don't know exactly what was causing it. Maybe it could have been the changing environment, the lower air quality change in lifestyle, or maybe stress, I'm not sure. I was really frustrated because I kept breaking out and it was always just hard for me to find a solution that worked for me. But in Korea I noticed a lot of people walking around with these acne patches on their faces. So I got really curious. I went to a pharmacy, I bought some, and then I was just amazed at how well it worked because it sucked everything out and protected me from touching the area and picking at it.Ju:It was really gentle on my skin. And then I immediately started wondering why I was learning about it then, and not like 15 years ago and why it wasn't more available in the US so I did some research and then that's when the idea of like, Hey, I should make this available in the US I think people would really like it.Stephanie:That's so cool. I mean, it seems like Korea, all the beauty trends right now are coming from there, everything when it comes to double cleansing and [inaudible]Ju:Well, the 12 step regimen.Stephanie:Yes. I try to follow the 12 step regimen. And I got a little overwhelmed. I'm like, Oh, this is a lot to clean my face. So you found this product in Korea. What did you do next? How did you have the idea? Because a lot of people find other products in other countries. I know, I at least have, or my oldest T brands really good, or Oh, this hammock is really good, whatever it may be. And I don't always think, I'm going to bring this back to the States and do this. So what were your next steps? Why was this the product that you wanted to bring back and start?Ju:First of all, for me, it solved a real problem that I was struggling with it worked better than anything else I had ever really used. And I just got to thinking if this is helping me, this could probably help a lot of other people state side as well. And then actually in Korea, when, if you're a cosmetics manufacturer or distributor, you're obligated to print the name of the manufacturer on the back of your package, that is not true in the US actually. And so the first thing that I did was I started contacting these patch manufacturers to see how much it would cost to buy them from them, how the manufacturing side would work. If they could work with me to develop something that I thought would be suitable for the US market. So I went to a bunch of pharmacies. I bought up a lot of packages. I looked at the backs of the boxes to see who the manufacturers were. And then I started my outreach.Stephanie:What were some of the biggest surprises when you're reaching out to these manufacturers?Ju:I mean, a lot of them didn't return my calls or my emails. I don't blame them. I mean something like random person contacting them about buying up a much of their patches for a business idea that was still very nascent. And so that was a little bit frustrating, but there were a few that did reply to and then there was a little bit of a language barrier just because I mean, I'm Korean American living and I was living in Korea. But my Korean isn't totally fluent. And so a little bit of a language barrier, but I got really lucky because I landed on the manufacturer that we work with today, who was more than happy to get my email was super easy to work with was very open and developing relationship. And that's how, probably how we got to where we are today. From that one cold email he happened to respond and we've been working together for now over three years.Stephanie:Oh, wow. That's really cool. So were they open to creating custom packaging? Because I know when I've looked into this space before, it seemed very black and white. You can have our packaging or something very expensive, but like it's still going to be our design. How willing were they to have something really custom?Ju:They were pretty willing. They were willing to customize design and basically customize anything that we really wanted. So they were pretty open to that. This is their business, they make products for other companies and other brands. And so they were pretty familiar with how that whole process works.Stephanie:And did you end up using a very similar or exact product of what you got in Korea that you started selling here? Or did you make any updates or changes?Ju:Yeah, I worked with the manufacturer to adjust to some things I thought were really important. So things like the adhesion or the stickiness or the absorption power of the actual patch of the hydrocolloid patch. So there were some customizations that were made for this product because I definitely wanted to create like the perfect acne patch. And that's how we landed on what we have now.Stephanie:That's great. And do you feel like you had a leg up because it looked like you've been working in the world of digital and e-commerce prior to Hero. Was there anything that you learned from your past life before Hero that you brought into founding the company?Ju:Oh yeah. All the time. So my background is I actually got my MBA at Columbia business school and then I worked in corporate America for a really long time. So I worked at Kraft foods, American express, I worked at Samsung. That's what brought me to Korea. And I mean, I still lean on my, on all those experiences. I lean particularly on my Kraft foods experience because that was in brand management where they train you in a certain way of thinking for marketing. So, consumer is always first to teach you about the retail landscape and there's a distinction between your consumer and your customer. They talk about like the brand ladder. There's so many things that I still fall back on and use to this day. And then for some of the other companies, things like processes or even knowing about email and open rates and how to really digest analytics like that, are things that I still use today.Stephanie:That's great. So I'm going to get a little crash course in craft methodology. So earlier you just mentioned distinction between consumer and customer. What do you mean by that and how do you practice that?Ju:Yeah, it's funny because in my mind they're very different, but I know sort of in the public, they both get used interchangeably, but the way that a lot of these CPG companies work is they didn't exist before at DTC world. So they always sold through a retailer like a Walmart or Costco or target, et cetera. And so those retailers were always referred to as the customer because those were the people that were actually buying your product. And then you would refer to the consumer as the end-user of the product. So the person who would inevitably eat your Oreo cookie or use your Clorox cleaning solution. Usually the consumer ended up being the consumer of the retailer. So it's really not like if you're working at Kraft foods the consumer is not technically your consumer. I mean, it is, but by way of the retailer. And so that distinction was always very important when it was written out.Stephanie:That's good. All right. So you've got your manufacturer, you've got your product being built. What next?Ju:Yeah. I have two co-founders Dwight and Andy, and then I do a lot of the product, the marketing, the PR basically the sales person. Dwight handles a lot of the supply chain ops. And then Andy, he does all our design and creative. So we had gotten together we decided the three of us were going to do this. We had the product concepts so it came. So the next thing was to come up with the brand and the product name, the brand name. And for me, it was really important that we choose a name that was very like evokes emotion or something emotive because I felt like acne was a very emotional category. There are a lot of people who feel bad about themselves or feel insecure when they have acne.Ju:And so I wanted a name that was really, I don't know like instilled confidence or was like a just evoked positive emotion. And so that's where we came up with the name Mighty Patch. And then we had to create designs does on the box really kind of create the whole brand feel of this product. And then the initial strategy was we were going to sell it on Amazon. So we launched it on Amazon. That was how we were going to distribute it. And then once we had the distribution part then came the other part, which is how do you sell it? So we had to get people to know about it buy it, leave us reviews and things like that.Stephanie:So let's dive a bit into launching on Amazon because I always hear very mixed emotions about selling on Amazon. And I want to hear your thought process about, starting their first. And did you do research on the platform to kind of see, what the space was like? Like what kind of things did you go through before deciding like Amazon's actually a good spot to start?Ju:Well, so we started this business almost like a side hustle. It was a side hustle and we were bootstrapped, we didn't raise money. And so for us, Amazon was like the most logical place to start because you have access to hundreds of millions of buyers. It doesn't take a lot of resources or investment to launch on Amazon. You can take advantage of their backend, like warehouses and fulfillment centers to help with the fulfillment part. So for us, like Amazon made so much sense and then also, back then it wasn't... we just had a hypothesis. And the hypothesis was that if we bring this product category to the US and position it more as a beauty product that it could do well.Ju:And so for us, the easiest way to test out that hypothesis was on a platform like Amazon. So rather than having to spend all the money to build a website and find a three PL and do things like that, the easiest and quickest way to test out our hypothesis was to put a page on Amazon. We said, let's see if people buy it. If people buy it, then we'll work on phase two, which would be launching a DTC channel.Stephanie:That's awesome. I think that's such a great way to have that, like MVP products. See if it works before investing too heavily into a big website and yeah, like you said, setting up three PLS. What kind of hiccups did you experience when you launched on Amazon or started that process?Ju:So one was we actually proved out our product market fit very quickly. And we actually ran out. We either I can't remember, but I think we almost ran out of inventory or we did run out of inventory. We had like our second order on a boat and it was supposed to be released, but like the timing didn't work out. And so it was really, really tight in terms of inventory planning. The other issue was we were getting people were now brand gated, but before we were brand gated, we're getting people attaching themselves to our listings as we were getting more and more popular. And so I don't know how many people know how Amazon really works, but a lot of times when you have a product page, it's not something that you own, unless you're brand gated.Ju:It's something that other people can sell that product, leveraging your product page. And then the idea is yeah, everyone has to win the buy box. And the buy box is when you're on an Amazon product page, and you add to cart, the person who's winning the buy box is the first person whose product you would add to your cart. So I didn't know any of this when we first started, I was like, why do you have to earn the buy box?Stephanie:I had no idea. I mean, I see that from a consumer side where it's like, you have other options, but I never go to those. It's like whoever's first is who I go with.Ju:Yeah. And it's really smart on Amazon's part, because as a seller, you have to earn it either by having really good reviews, like seller reviews or you have to earn it by having the best price. And so there are a lot of sellers, they'll price a penny cheaper, or like 5 cents cheaper, and then they'll win the buy box. Which inevitably is a very dangerous game because you can just sort of discount this product to zero. So anyways, we were getting people attaching themselves for a page, which wasn't good because we wanted to protect our products and our IP and all that. And then the other issue that we ran into was we started getting counterfeits mixed into our inventory. So there was a time where and I have a photo of it. It's like someone had literally ripped off our designs created like their own version of our box. I'll be at the designs were not like you could tell that it was fake. It wasn't a perfect copy. But somehow it had gotten mixed into our inventory. And then that fake product was getting shipped out to customers.Stephanie:How is that happen? I mean, was that like on the manufacturer or how does it get mixed into your inventory?Ju:I don't really know, but I think what happens is they probably attached themselves to our page at that time. And then won the buy box and started shipping this big products to these customers. I think some of them were returned, like people would return them and then it'd get mixed into our inventory that way. Stephanie:Oh, that's tricky. Yeah, because I've seen that in reviews on Amazon where people would be like, this is the authentic one. I've been buying this for five years and now it's a knock off. And I'm like well, how's that happened? But I guess he just didn't understand how that could happen, where I'm like well, the brand wouldn't have a knockoff, but yet now knowing how the buy box works and yeah, that can be really tricky. So how did you get those people off of your page when they started attaching themselves to your page? Like what did you do to rise above them?Ju:Yeah. So there's something that you can do on Amazon called brand gating. And you have to prove that you own the IP or the trademark to your brand name. So you present them, you submit all the evidence and then they will brand gate you, which means that you are sort of no longer a public page where people can attach themselves to your page. You and only you can can moderate or edit or sell on your page. And so that's what we did. And then since we've done that, it hasn't been a problem.Stephanie:Well, that's a really good lesson for anyone new trying to start out on Amazon. That is a possibility. Very good to know. So what's changed on Amazon since you launched there in 2017, what kind of things have changed?Ju:Well, our category now has just exploded. And it's funny because in September when we launched this September, 2017, it was us and maybe like one or two other products when you looked up acne patches, but now when you search for acne patches, there are like pages and pages and pages of acne patches that show up in the search results. And so sure competition [crosstalk 00:19:00]. We're the best seller, we have the best-seller badge.Stephanie:How did you get that? Just from actually being a bestseller or was there anything else behind that. I'm thinking way off course by looking at the Amazon page now.Ju:Yeah. So it's like a three-pronged strategy. One is you need to support your product and your page within the Amazon paid media ecosystem. As you need to run your sponsored product ads and your display ads. And so there's a whole advertising strategy. The other is you have to optimize your organic content. So your product titles, your page titles, your descriptions have the right key words, a plus content, video content, images. So that's the second strategy. And then the third part is kind of building your outside ecosystem. So having press point to your Amazon page or having influencers talk about your product and being available on Amazon and just sort of building your brand halo. So you have to be relentless. It definitely takes time. It took us about a year to get the bestsellers badge from the moment where we really started going after it.Stephanie:So let's talk a bit more about the competitive space, because like you said, beauty is very competitive. So many people are launching products. Like what do you all do to stay ahead from your competition?Ju:We will look at our messaging a lot. We always want to be sort of one step ahead in terms of how we message our products, why we're better really talking about our differentiation. We're also really evolving in terms of product portfolio. So we're best known for our patches, obviously that's whatever it is our bestseller on Amazon and elsewhere. But since then we've launched a lot of other products with like we have rescue bomb and then lightning won and then we're coming out with a bunch of other things next year to really build kind of a routine and regimen for acne. And so, I get the question a lot, like, why is your patch different from others? Like tell me about the patch. Like, they just want to know about the patch, but part of my job these days is really telling people that we're about much more than just the patch, we're really an acne brand. And so I think that tactic is something that is also differentiated from a lot of other competitors out there who may only have like a single patch product.Stephanie:Yeah. [inaudible] great because it shows that you're really invested in that whole market and you are always finding new products to offer to your customers, which is only going to help. Like how do you go about developing those new products and know what your customers want?Ju:It's a mix of art and science. It's some of it comes from well... We have a great PD team, product development team. Part of it comes from sort of research where we're always looking and reading at trends. And we're trying to react to white space that we see in the market. Part of it also just comes from our collective acne issues. Like sometimes I'll break out and I'll say, I really wish I had a product that did this. Why doesn't it exist? And then I'll talk to product development team. And then we'll create something that addresses that issue. Some of it also comes from research that we do with our customers or our consumers, excuse me. Well, we'll ask them what are you looking for? What else do you want to see from us? What other types of acne issues do you have that we could solve? So it's a little bit of like intuition comes from our own experiences. Some of it comes from data. It's kind of there's no perfect recipe, I guess we're coming up with your products.Stephanie:Yeah. Cool. So let's shift over a little bit into more wholesale deals and getting in retail, because I saw some of the retail locations that you're in, like Madewell and target J group. Very impressive. And so I'm sure everyone's like well, how did you get into those retail locations?Ju:Yeah. Okay. So we launched on Amazon September, 2017. I immediately started pitching retailers our product, and then anthropology was actually the first one to take us in January of 2018. And they took us as a-Stephanie:That's quick.Ju:Yeah. It was really quick which again, for me it just affirmed the idea that there was a need in the market for this type of product.Stephanie:What was your pitch? Tell us the magic.Ju:It was really like just a cold pitch email telling them what the product was, what it does, why it's gray included a picture in the email. So they had a visual really just use concise bullet points. And I mean, that's kind of it. I didn't attach a deck or anything like that.Stephanie:And did you have any data that you included that maybe won them over?Ju:I think I had talked about how acne patches in Korea were... so back then KBD was really hot. And I think I'd talked to them. I think I had mentioned that acne patches were really popular in Korea and that and there was a Korean brand that was quite popular. And so I wanted to bring like an American version of that product to the US so in a way that, buyers are usually trend seekers, they pay a lot of attention to the trends of their category. So I think she knew that acne patches a developing an emerging.Stephanie:That's great. So you got anthropology as your first retail partner. Was it easier to get the rest after you could point to anthropology and be like, see we're in here?Ju:I mean, it's definitely validation gives you street cred. But I think in 2018 when we launched in a lot of specialty retailers and I credit that to I'm a big believer in, if you build the demand, the retailers will come. And so once I started our PR push and we were mentioned in, into the gloss and business insider and Buzzfeed, I actually started getting quite a bit of inbound requests from buyers. So I remember like American Eagle was an inbound J crew, I believe was an inbound, Neiman Marcus was an inbound. So as we started getting more press and becoming more known on Instagram and things like that I actually started getting pitched from these buyers. They would email me and say, Hey, I heard about your product. I really want to try it. Can you send me some samples? And so that was sort of special.Stephanie:That's awesome. So how did you get this press to get in front of them? What kind of avenues were they finding you on, like, were they finding you from Instagram or was it actually in these articles that were somehow ending, ending up on their computer screen? How did that work?Ju:So there's a service that I used called Launch Grow Joy. I recommend to, I recommend them to like every entrepreneur that I've talked to, because it's sort of like DIY PR so you pay like a monthly or yearly fee, you log into their system and then they give you access to all these editors that are looking for content or products to talk about in their next article. I did all the pitching early on and like had mentioned before the first article that we really got was an into the gloss. And immediately after that article went up, I think I got like two or three inbound emails from retailers saying, Oh, I just read about your product. I really want to try it. And so I think if you know, what the buyers re like, usually depending on your category, they read certain things to know what the trends are and to know what's like new. So for beauty.Ju:And so the gloss is it's a publication that a lot of people read. And so I just got really lucky, I think with that first article and then just started pitching other beauty related publications and then sort of build [inaudible]Stephanie:That's really great. So now you're in many retail locations at that point? What kind of lessons did you learn that maybe you took to new retail partner you got?Ju:That's a good question. I think packaging is really, really important. I think that's why initially I think we stood out because our packaging was very colorful and it was very bright. And then it was pretty clear with product did on the packaging. And so for me, like anytime we make a packaging change, I always run it by our buyers. So when we launch new products and we're looking at a different color scheme or something like that, I'll always send it to our buyers to get quick feedback, because they'll know if it'll do well or won't do well. So that's a big one.Stephanie:Do you change packaging based on different retail locations whatever connects with anthropology might be very different than target.Ju:No, we don't, maybe we'll do different pack sizes, but we won't really change the design. So I think that's a big one. I mean, I've learned that working and staying close with the buyer is really important because they'll have a lot of input into your innovation too. Because, because sometimes like they're looking for a certain type of product and then they'll come to you and they'll be like, Oh, we'd love this. We'd love it if you made X, Y, Z product. And so I try to stay close with the buyers on innovation pipeline. I think it's really important to hold price. We started selling on Amazon. And then I actually was very worried in the beginning that no one would take us because we were on Amazon, because to your point, a lot of people have this love, hate relationship with Amazon.Ju:But actually what I found was that no one had a problem with it because we're three on Amazon. So we sell on their marketplace. Therefore we control the price because we could control the price. A lot of other retailers were okay with it. And in fact, they kind of see Amazon success as validation that it will probably do well at their store as well.Stephanie:Yeah, that makes sense. Very cool. So now with where the world's at today, and a lot of retail locations, declaring bankruptcy, what are you guys experiencing right now? And what's your go forward strategy?Ju:Yeah, this year has been an interesting year. We're luckily one of those businesses that actually benefited from COVID in a way and really two reasons, I think one reason is our distribution strategy. So the biggest channels that we sell in which are D to C, Amazon and Target are, they were always online or they never say it another way. They never had to close this year because like Target was considered an essential retailer, Amazon, they're online and then D to C is online. And so luckily we weren't a company that depended heavily on a retailer that did have to close so that, so we saw minimal impact. And then in fact, like, as these essential retailers, they get stronger. Our business actually just gets stronger as well. And then the other issue is since we all have to wear masks the masks because acne, and there's a term that people use is called [inaudible 00:33:08].Stephanie:Have not heard of that.Ju:Have you not? Its called [inaudible] And it's caused by either like the friction. So when you wear the mask, sometimes it rubs on her face and it causes friction and then that'll cause you to break out or I don't know if you've noticed this, but when I have the mask on it, it creates humidity when you talk like when you talk and when you breathe, it creates humidity. and that humidity gets trapped and creates bacteria, which causes you to break out. And so we've seen a lot of people suffer from mass MI looking for a solution and then they end up finding our products and our company. And so that's another reason why we've actually benefited from COVID in a way.Stephanie:Oh, that's good. So are you going after the masks masks me keyword or any other cameras coming?Ju:Yeah, actually when I first heard about maskne I don't know, maybe it was like April, like may or something like that, I immediately told my team and I said, Hey, we need to double down on this, on this word, let's write a blog post, let's do social content. We need to own maskne. I think we were the first ones probably to come up with like content around maskne and to do, to even create a bundle on our website for a mass me. And then since then I've seen some other people do that, but I saw that as definitely an opportunity for us.Stephanie:Yeah. That's, really good. So I want to move over into the mentorship category now, because I saw that you have Jamie Schmidt as your mentor and she created schmaltz and she started in a farmer's market and then ended up selling it to Unilever. So amazing mentor. I want to learn a bit about the types of things that she's guiding you on or the most memorable pieces of advice that she's given you.Ju:Oh gosh. So she helps me a lot with distribution because she also obviously had built and sold a company that's similar in terms of distribution strategy. Like they weren't just D to C. They also sold that big box retail and had a pretty extensive they had extensive distribution. And so I remember when we did a mentoring session for Inc magazine, one of the questions I asked her was around like succeeding at target and how to do that, how to ensure success because it's a really important relationship. You want to make sure you get it right. You don't really have a second chance. So she gave give a lot of really good advice and tips on that and also how they support it.Ju:I remember her saying that they ran a lot of geo-targeted ads and some of the top like 50 or a hundred stores to drive traffic to, to the target stores. So that was a really good idea. And even, even now I hadn't recently sent her an email about sort of international distribution, because I know they have quite a few international distributor partners how to navigate those relationships what those relationships should look like. And then people should definitely follow her on Twitter. She gives a lot of really good advice on Twitter for free. So I'm always following what she tweets.Stephanie:She's very smart. I follow her as well. So what kind of thoughts did she have around expanding internationally? And are you working towards doing that or are you already international?Ju:We're kind of international, like we sell on Amazon Canada, we sell at Liberty London in the UK. It hasn't been a big push for us just because US market alone is so big and then we already have so much work. But it's definitely something we have our eyes set on just because for us, acne, we want to make our products available for anyone who has acne. I think they really do help people who break out. And so that's obviously not just limited to the US it's really a global problem. Anyone who breaks out should be able to access our products. And so it is, yeah, it's in the strategy for sure. I think it's a matter of prioritizing it when we have the time.Stephanie:Cool. And so by taking a product that you found in Korea and bringing it back here, it seems like there'd be a lot of room to go other places and be like oh, and here's another product I can bring to the US and another one, like do you ever get tempted when you travel or traveling to buying other products and be like this worked once. Why wouldn't I just launch more things on Amazon?Ju:Yeah, I haven't had a product idea yet, but living in Paris I do see things here where I'm like oh, wow. I wish I could introduce this to the US. I think it could do really well.Stephanie:What are some things in Paris doing well, or unless you don't want people to steal your idea because we have many customers who might, I don't know.Ju:Well, I'll say there's a retail idea. There's a retail chain that does quite well here and that doesn't exist in the US and again, it was sort of the same thing. I'm like, why does it exist in the US? And I think you're right. I think that's like one of the great things about traveling is you get to really explore and learn a different culture and discover different products or different services that could be adaptable to a different country, a different market. And so I kind of have two ideas that are kind of like that already.Stephanie:All right. So I want to move into a couple more like higher level ecommerce questions because you've been in the industry for awhile. I want to hear what kind of trends or patterns are you most excited about right now?Ju:I think there's a lot of cool stuff in food that's happening. I think I'm really interested... For me personally, I'm really interested in the environment and sustainability, and I see a lot of cool ideas around local delivery by bike. So it's zero emission. It gets a product from point A to point B. It is a lot more sustainable. I think that's really interesting. I think food again is also interesting. And especially with COVID and this year and how I think the uptake with buying food online has probably skyrocketed. I think there are a lot of people who weren't used to doing their groceries online. So I'm really curious to see innovation that comes out with food. I'm also very interested in sort of this marketplace concept that I see coming up and popping up. There's a new marketplace called [inaudible 00:41:57].Stephanie:Yeah. I was just reading about that this morning.Ju:Yeah. So it's sort of like a D to C. I guess it's a good D to C marketplace or some marketplace for D to C brands, almost like an online mall, which I think sounds really interesting as well. So I don't know. I mean, there's just a ton of stuff going on. I think for sure, like ecomm is going to be it because we've seen the adoption just really increase in penetration over the past eight months, I guess. So I'm curious to see what the innovation is going to be like, but I already see a ton of ideas happening at the moment.Stephanie:Yeah. Awesome. All right. Let's move over to the lightning round, brought to you by Salesforce commerce cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready Ju?Ju:I'm ready?Stephanie:All right. So what's up next on your Netflix queue other than Emily and Paris, obviously?Ju:Oh, I'm watching the Crown, the newest season.Stephanie:Is it good? Someone just said that yesterday.Ju:Oh yeah. Because it's all about princess Diana and Prince Charles. So yes, it's good.Stephanie:Awesome. Where are you traveling to next when you're able to travel again?Ju:I really want to go to Korea actually. I want to go to Seol.Stephanie:Find more trends.Ju:Yeah. Find more trends. I want to see my relatives. I want to meet my vendors. Yeah, I would really like to go there.Stephanie:Fun. What do you not understand today that you wish you did?Ju:I wish I could understand TikTok better.Stephanie:Do you guys use TikTok?Ju:We're very heavy on TikTok. It's one of our most important social channels, but I don't know. I find it so time-intensive to make the videos and create the content and stuff, but there's some people who are amazing at it.Stephanie:So what kind of what are your best performing videos on TikTok?Ju:Oh, the peeling off the patch and that video. Yeah, because it's like kind of like a doctor Pimple Popper moment. It's kind of gross, but satisfying. And those videos will get like millions of views in like 48 hours.Stephanie:I had a feeling that was going to be what it was. I can advertise those videos all the time. I don't know what I clicked on at one point in my life, but I can all that advertised to me on Facebook and wherever I'm at. [inaudible] stop following me. Cool. If you were to have a podcast, what would it be about and who would your first guest be?Ju:Oh, that's a good question, because I actually thought about having a podcast. I would have a podcast around entrepreneurship. I don't know exactly how it would be different from other topics, but something around probably entrepreneurship, maybe how people made the first million dollars or something like that. And then my first guest would probably be Jim [inaudible 00:45:11].Stephanie:There you go. That's to mean you already have that connection, it sounds like a hit to me. All right. And the last one, we talked a little bit about trends or patterns you're excited about. This is a little bit different. What one thing do you think is going to have the biggest impact on ecommerce within the next year?Ju:Well, I mean, I guess the pandemic has already had its impact. In the next year... I don't know. I mean I think probably this big sustainability push is... I don't know if it will be in the next year, but I think we will start to see it impacting ecommerce in a significant way, in packaging in your carbon footprint. And I think we're going to see a lot more of it in the next year for sure.Stephanie:All right Ju, this has been a really fun interview. I love talking about how you launched on Amazon and how to get into retail. I feel like there's a lot to learn. Where can people find out more about you and your cosmetics?Ju:You can find more about Hero cosmetics either on Instagram. The handle is Hero cosmetics website, herocosmetics.com. And then for me, you can find me on Twitter. It's just my first name, last name, J-U-R-H-Y-U, and then same handle on Instagram.Stephanie:Awesome. Thanks so much for joining.

For the last episode of season 1, we decided to call up the HALIGHT team! In the spirit of American Thanksgiving Scott and Daniel decided to discuss with some HALIGHT employee's what they are most thankful for working at HALIGHT. This is a fun, lighthearted episode to cap off a great first season of “If You Build It...Will They Learn”. Thank you to everyone who participated in this podcast, and to all the listeners for tuning in every week! Remember to tweet us some of your favourite moments from this season and we will see you all in 2021 for an exciting season 2! Until then, Happy Thanksgiving and we hope you all have a safe and healthy holiday season!

John interviews Chris Cano, author of the books "If You Build It, They Will Stay" and "Chasing Happy." Chris is also a graduate of the John Maxwell leadership program. He has been an executive at the Hard Rock Hotels & Casino and the Ritz-Carlton. ChasingHappyatWork.comFor more info on the Fully Expressed podcast, host John Dembeck, sign up for John's newsletter or to financially contribute to the Seeds to Life ministry go to: SeedstoLife.org

Why wouldn’t someone like free swag? That’s not a rhetorical question. In fact, Jeremy Parker has been trying to answer that question since he co-founded Swag.com in 2016. Jeremy knew that swag and other promotional items were becoming key marketing tools, and he saw an opportunity to build a business that brought those items straight to the people who needed them. On this episode of Up Next in Commerce, Jeremy takes us behind the scenes of what it was like building Swag.com, including how he went from 3,000 organic site visitors in a month to more than 40,000 organic visitors. The journey to that success was paved with many hiccups, including the difficulty that comes with building an ecommerce platform from scratch, and trying to land their first big-name customer by walking around that company’s campus until they found a buyer.  But today, Swag.com can handle unlimited orders, and that first customer was a little company called Facebook. How did it happen? Learn that and more on this episode.  Main Takeaways: The Snowball Effect — Attracting customers is always easier when you have a proven track record that you can point to. Therefore, it is critical to land key accounts in the early days that can be referenced in future sales conversations. Because when you can point to one successful company that works with you, other companies will follow suit.  What To Know About SEO — Good SEO doesn’t happen by accident. Even though you might have great products and a thriving customer base, organic growth doesn’t happen unless you’re paying attention to your content strategy and making the necessary little tweaks that will bump you up in the search results. If You Build It, They Will Come — When deciding on your product offerings, you have to get inside your customers’ heads and build up an inventory of things that people actually want. Sometimes that means you have to get your hands dirty, do some testing and try things that don’t scale before finally settling on the right blend of offerings. For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript: Stephanie: Welcome back to Up Next in Commerce. I'm your host, Stephanie Postles co-founder of mission.org. Today on the show we have Jeremy Parker, the co-founder and CEO at Swag.com. Jeremy, how's it going? Jeremy: Hey, thanks so much for having me. Stephanie: I'm excited to talk all things swag. You saw my shirt hoodie. I was ready for you this morning. I have everything branded mission. Jeremy: Every everyone needs a little schtickle of swag in their life. Stephanie: I agree. What is the first piece of swag that you remember? Jeremy: Oh, wow. For myself, I've been going to a ridiculous number of trade shows and events over the years. Honestly the earliest swagger member was stuff that I ended up throwing away and that's one that gave me one of the ideas for Swag.com and we wanted to make sure we only offer products that people actually want to keep. That was my main mission from the very beginning. Stephanie: Yeah, same here. I remember getting a bunch of stuff and throwing it away, but I remember being so excited it was back I think in 2010, it was like my first finance conference and I got like a Koozie. I was so excited because it was like the first thing that I'd ever gotten for free maybe and finances a little bit. Sticklers is about giving stuff away for free. And I look back and laugh now because I would go and collect all this stuff and it would ultimately end up being nothing that I really used. Jeremy: 100%. From the very beginning of our business, we were thinking of swag as an amazing marketing tool if it's used right, so obviously that's a big caveat. And when you think of just marketing in general and you have TV commercials and everyone's trained to now fast forward through commercials and you get a magazine, you flip through the ads, or you put your ad blocker on your computer. If you give somebody really high quality swag, they say, “Thank you.” It's really a powerful tool if it's done really right. And it has to be something that people are actually going to want to use. We don't really like to push the flashiest thing or the new hottest thing. It's all about what are people that actually use every day and get those impressions of. Stephanie: Yeah. I love that. Before we dive way too deep into Swag.com, I want to hear a little bit about your background because I see you've done a lot of things in your previous life. And I wanted to kind of hear what your journey was like before founding Swag.com. Jeremy: Sure. I was a documentary filmmaker actually in college, that's why I went to school for. I actually never wanted to be a filmmaker when I went to Boston University. And I looked at the curriculum and I really wanted it to be in high school my whole … Before college life I always wanted to be a marketing guy. I was always into branding and commercials and how to tell stories through marketing. When I went to school and I looked at the syllabus of film and marketing, they really were the exact same thing, except for film taught me how to make videos. And this is right at the onset of like YouTube. I thought that would become valuable. I became like probably the first filmmaker at BU history that never actually wanted to be a filmmaker. Jeremy: But as I was in school for those four years, I ended up making a feature length documentary that ended up winning the audience award at the Vail Film Festival. And I was [inaudible] and I walked down and the brunch the next day after the award ceremony and half the room are these major celebrities and half the room are these struggling filmmakers. And I did kind of an internal gut check of, am I good enough? Is this what I want to do with my life? And it wasn't, so right after I won this award, when people primarily feel like on a high, they're like, “Oh, I'm going to become the biggest filmmaker,” my thought was, “What else am I going to do? What's my plan? What's really my plan? What am I good at?” Jeremy: And when I graduated college, I didn't know what I was good at. I had no real experience in business or anything, but I thought maybe I should start something and just learn what I'm good at, what I enjoyed. I started a t-shirt company right out of college when I was 21, 22. And really I thought t-shirt sounds so simple, but really you're learning manufacturing, PR, marketing, building an Ecommerce experience, all the different aspects of business, fulfillment, all these different things. And I tried to figure out what I was really good at. Jeremy: And over the last 10 years, I've done a lot of different things. I started the company with my brother and Jesse Itzler. Jesse is the co-founder of Marquis Jet, private jet company. He sold ZICO Coconut Water to Coca-Cola. He's one of the owners of Atlanta Hawks. I started a company with him where we partnered up with different celebrity influencers and we owned their celebrity rights to Twitter and Facebook feeds before people knew how valuable it was. This was nine years ago or so. Jeremy: So [inaudible] a lot of celebrities, buying their rights. That company ultimately got bought by a publicly traded company. I then went on to start a social networking app that ultimately failed. Never start a social networking app, I'll tell you that. Extremely difficult. Stephanie: Semi-hard. Jeremy: Yeah, it's semi-hard to do. And we built an app called Vouch. That basically was about like Oprah's favorite things democratize for everybody. You could vouch for your favorite movie and book and charity and anything you'd want to vouch for and people who follow you really get to know what you like. Really kind of making the like button with its own platform. We ended up having 100,000 plus users. We had tons of influences. It just never materialized. And after doing that for three years, I realized that the next business I want to start, it needs to be something where we made money from day one, I could give a service and a product and I started Swag.com. Jeremy: So, it's been almost five years at this point with Swag. We were just named the 218 fastest growing company on the Inc. 5000. We have 5,000 companies from Facebook, Google, Amazon, Netflix, TikTok, Spotify buying on our site and we spent a really big portion of that building is automated experience for purchasing swag. And now it's about, now how do you handle the distribution of swag? It's more than just making it easy to buy. How do you get into the hands of people? And especially now with this pandemic, that's really the most important thing. Stephanie: Yeah, I was just going to touch on that. I know everyone's probably wondering with everything going on, where conferences are being obviously canceled and not coming back for a while. How are you guys handling that? Because I'm that the swag industry right now is down overall. What are you guys doing right now to not be part of that downward spiral? Jeremy: Yeah, that's a 100% true. They just came up with numbers. ASI, which is like the big organization for promotional products, just came out to number that over 92% of companies in our industry are down approximately 50% in Q2 this year versus last year. So, it's really bad. And then obviously it makes sense on the surface where you have our core buyer was like the HR manager buying for onboarding of new hires. That was one of our big purchases and no one's hiring right now. That business goes away. And then you have the marketing teams buying for trade shows and there's no trade shows happening, so that business goes away. Jeremy: Then you have the office manager buying for internal office and company culture, and no one's in the office right now. You have all these different buyers that really are not buying swag for the normal, the typical reasons to buy swag. So like everyone in our industry, we were very nervous like what's going to happen. And what we've been able to do is take this platform, our swag distribution platform, which is what we're really pushing and what we're really excited about. We'd been building this really amazing platform over the last two years, specifically for marketing managers. That was the initial idea of it. Allowing marketing managers to easily be able to buy swag and then send swag to the remote customers or to best leads to close sales. Jeremy: That was their initial intention. But obviously with this pandemic and everyone's working remotely, it's transitioned to office managers and HR managers really buying swag in bulk and sending it to the remote employees addresses to keep the company culture thriving, even when no one's in the office, so much so that not only are we not one of the 92%, that's downloading over 50% our Q2 this year was more than our Q2 of last year and July was almost double our last year July. And it was our best month ever and August is even better than that. We're really growing frankly in a crazy time for everyone. Stephanie: That's amazing. Now, I'm thinking about it. I ordered swag for our team maybe two years ago and the process, it was crazy. It was so much back and forth of like, “Here's your quote. Oh, you want to more of this? Okay. Here's your new quote? Here's what the design might look like.” It was just a lot. And then of course the big box came to me and then I had to maybe ship things out individually or wait until I saw people in-person if I was being a little cheap. What does it look like now I'm thinking about reordering hoodies and shirts for our team members? But of course I would have to individually maybe shift them out again or are you guys different? What is your process look like that's so different than others? Jeremy: Really simple. On our site, we have very curated selection of products. You're not going to be overwhelmed with too many options. Say the top 25 mugs, you find a mug you could use our filtering tools, really easy to search by color or price point or your type of brands. You find the product you upload your logo. Our system will detect how many colors are in your logo, in the nearest Pantone match. We're making sure we're printing, Coca-Cola red and not Staples red. Once the logo is uploaded, you can maneuver the rounds, you can mark everything up. You select on your quantity price adjuster in real time and checkout. It literally takes less than three minutes to buy swag. There's no back and forth. You can also use our instant quote tool, if you wanted to quote things out before you want to go through the design process on our site, you can upload your different variables, the quantity that you're looking for, how many print locations, the number of colors in the print. It takes two seconds and you're coordinating things out. Jeremy: So, there's no back and forth emails, there's no phone calls, there's no presentation decks. It's none of it. It's really completely automated streamlined. And then when you're going through the checkout flow, obviously you can input your own address, so we'll ship everything to your office. Or if you want us to handle all the distribution for you, there's a pink button on that shipping page that says, one is to hold your swag and inventory easily distributed, [inaudible 00:09:29]. You click on the button, you follow the onboarding and then we hold all of your swag in this online Swag closet if you will, where you can manage all of your inventory in real time. If you're ever running low in stock, we'll send you smart notifications to restock. If you want to send 1,000 different locations, you upload a CSV file we'll calculate the shipping costs in real time, based on the product you selected, where they're going. Jeremy: Once you pay for that, we grab those products off the shelf and we're shipping it all over the world for you. We really streamlined the entire experience. We take it a step further if you wanted it, some companies want this, some companies don't, but we have a whole ability to create different inventory closets for location or for a department. You can have a marketing closet versus a sales closet, versus your London office or New York office. Different people should get access to it. There's different permission settings, approval flows, et cetera. You could really break it down by department, by location and we're doing this with a lot of global main companies all over the world. Also, a lot of small startups who just want to use our service as a way to distribute swag. Stephanie: I was looking through your site and I saw products there that I haven't seen in other swag companies. And I wanted to talk a little bit about how you guys go about picking your products because all of them seemed high quality where oftentimes, I'll go through it and I'll find 50 different shirts on a custom t-shirt company website. And I'm like, “Oh my gosh, actually let me look through all the reviews. Let me see if they're good. Okay. 95% of them are all bad. They all have bad reviews, bad fits, whatever.” How do you go about making sure that you only have high quality stuff there that people will actually want? Jeremy: That's a great question. And that was the challenge. And it's an ongoing challenge, always. From the very beginning, me and my co-founder, each invested $25,000 of our own money. That was our first startup budget. What be used primarily for that was buying samples. We went out and we went to different trade, shows all over the country and we bought samples from tons of different suppliers. And we saw exactly what customers typically see when they buy from sites. A lot of this stuff was really poor quality, would end up in the trash and we would never feel comfortable selling it. We were really kind of laser focused on only offering a curated selection of products that we would actually want to keep ourselves. It's a lot of testing, it's constant testing. Jeremy: How we kind of look at the whole process is we want to have the best of what's out there. It could be the relatively inexpensive, or it could be premium. It doesn't really matter we have to have stuff in all price points. We don't want it to be known as the premium quality supplier. We want to be known as the quality supplier. We have a lot of products there high-end brands, Public Rec, Rowan, Top Wood Designs, Patagonia, different products like that. We also have no name products that you had never heard of, but they're really, really quality. We have a product sourcing team that's constantly contacting a lot of direct to consumer type of products and brands that are not traditionally found in the promotional product space and going after them as well, because we want to be known as the company that has products that no other company in our space offers. Jeremy: What we've been seeing is that a lot of companies that are okay featuring their stuff on our site or are happy to feature their stuff on our site like Bellroy Backpacks, they've never done it in other promotional product sites because the other sites, feel schlocky or throw away or cheap in some way. And we are really, really not that. We're really trying to focus on quality products, stuff that people would be proud to show off, stuff that when you get it, you're going to want to wear it every single day because that's really the only real reason why Swag is a true benefit is that people actually want to use it. Stephanie: Yeah. So, now that you can't go to trade shows and try things out, and are you still going through that process when it comes to finding new products, like just ordering things that you think are great and trying them out, or is it different than what it used to be? Jeremy: No, it's exactly that. It's less expensive in some ways and more expensive in other ways. We want to make sure we have the right products that we're constantly spending a ton on samples. And now at this point in the business also, we're almost five years in and we're somewhat known in our industry. We're the fastest growing company in the promotional product space. A lot of different, great suppliers and direct to consumer brands have heard of us, so they're willing to send us free samples. We don't necessarily have to pay for it anymore. But we're just constantly sourcing more products and taking some products that maybe were cool last year, but we don't think they're going to be good this year and replacing it with new stuff. Jeremy: We don't want to keep just adding and adding and adding because it then makes it very complicated for customers to make a decision. So, we're constantly, always looking at our site and saying, “Is this the right blend and mix of products?” And we're always never happy. We're always constantly trying to improve it. Stephanie: Very cool. I'm guessing there's also a bit of like a data element where you can probably look into the data and see what people are either enjoying. Do you do reviews? Do you use customer feedback to also influence the products that you choose? Jeremy: Yeah. 100%, yeah. After everyone places an order, we always have a survey that automatically goes on the time of delivery, very basic. It's like one question like, “How satisfied were you?” So we can get our ranking and see how people like the products and how they turned out. If we ever get any sort of bad or not 100% amazing feedback about a product, we'll look into it and maybe there's something wrong, maybe the print quality wasn't great for that order or maybe the product itself wasn't as great as what we thought and we'll just remove from our site. We're constantly listening to our customers, understanding do we have the right products at all times? Because that's very important for us. We need to have that. Jeremy: We're constantly testing more and more products. And obviously we're learning what people are adding to their cart. How many products are being … What products together go? We sometimes find that if somebody buys a tote bag, they're going to buy other products that could fit into that tote, like smaller products. Or if they buy a backpack, other types of products are usually bought with backpacks. We're constantly looking at data and trying to make sure we have the right mix of products that go with each other, so we can start positioning certain products. When you buy a backpack, the products that are featured as you might also like actually make sense. So, not just what we think, but what the data is telling us. Stephanie: I love that. Along with maybe getting personalized recommendations, depending on the product they chose, are you also personalizing the experience based on maybe what company is looking around? If a LinkedIn's looking versus Google, maybe you know that Google always buys hoodies where LinkedIn buys coffee mugs. I don't know. Are you personalizing it based on who's actually browsing? Jeremy: At this point, we're not. And we've been constantly thinking about that. The challenge is that there's so many different buyers within companies. Even if we worked, let's say with LinkedIn, which we do or Google, which we do, there's so many different divisions within Google that are completely different. We're selling to the HR team or the marketing team or the sales team or office manager, or just somebody who's buying it for their local team. Everyone's looking for different things. We've done for Google complete stuff, obviously the normal stuff of notebooks and t-shirts and sweatshirts, backpacks and water bottles. But we've also done custom Allbirds Sneakers. It's hard to kind of match up always and all the buyers are necessarily not always the same. Jeremy: So, it's constantly changing, but as we're growing as our processes and we're able to handle a lot more orders and we're analyzing more data, I think that will be a shift in the future of really making the experience as personal as possible and that might be not making it personal at all based on companies or that might be going the opposite way and making it super, super personal. We're kind of learning what's the right mix at this point. Stephanie: So, to talk a little bit about maybe the backend, the tech stack, it seems like there's a lot going on behind the scenes. I first wanted to start with, I saw that you were quoted saying the platform's able to handle unlimited orders in a day. And I was wondering, is that because you guys are leveraging cloud infrastructure or have you built some kind of scaling methodology? What does that look like behind the scenes to allow you to have unlimited orders? Jeremy: Yes. We do work with AWS, which for the cloud obviously makes things a little bit easier, but our entire platform is fully custom. Every single aspect of our site is custom. We're not using any other services. Obviously we're using like Intercom live chat. We're not going to be building our own chat, but the entire platform itself and all of our pricing is very complicated. That's why there's not a lot of companies in the space that could do what we do because it's fully dynamic. Every price tasting consideration, the quantity that you're looking to buy, how many print locations, the number of colors in the print, all these different variables that have to be in play. And now if we have 3,000 products on our site and 200 core products, they all have different pricing structures, they all have different under base charges, they all have different kinds of printing methods from screen printing, embroidery, laser engraving, all of these come with different complications. Jeremy: So, we really had to build our site from this place from the very beginning we couldn't just take an out of the box solution. And frankly I would have loved to take an Ad Box solution for this because it's been taking me five years to build [inaudible] building. We have a 15-person tech team and we're growing, we keep developing more and more and more because it's important. And we want to always stay one step ahead. At this point, like yesterday we did north of a 100,000 in sales all through our Ecommerce site. Things we could really scale and that same day. The day before we did 50,000 in sales and then hopefully today we do more than a 100,000 sales. Every day could literally be completely different and it's completely the same automation. Somebody could buy 5,000 notebooks or they could buy 50 notebooks or 15 notebooks or 20,000 notebooks. And it takes the same processing ability, same exact time for checkout. Stephanie: Very cool. Yeah, that's great. When you're thinking about back in the day, starting out with a custom website versus maybe pulling something like using a platform that is already out there, how did you go about deciding that you wanted something custom and then what did that process look like? What were some of maybe the mishaps or failures along the way where you're like, “Oh, if you guys are trying to build something custom make sure you don't do this or that you avoid this.” What kind of learnings did you get from doing a custom? Jeremy: Actually the truth of the matter was in the very beginning of the business, we went all in on Shopify. And we went all in say, “You know what? Why are we building our own Ecommerce experience when somebody else could do it significantly better than us or is worked through all the kinks?” The challenges, when we start to really build a Shopify, we realize how complicated our specific industry is in terms of pricing. And there's no really easy way. There's no Ad Box solution that could really do it. We spent literally two and a half months building the Shopify store only to then realize, which was a big mistake on our part, that the pricing was not able to be done. Jeremy: We had to really scrap it and start from scratch. And we realized it's going to take us a lot longer to get where we want to be, but we're still not where we want to be, but it makes the most sense. It's really the only way to streamline it as much as we want to streamline it. Now, the typical process of promotional products, as you mentioned before, it's a lot about phone calls. It's back and forth, this quote versus that quote. You change one little element, the whole quote changes. We didn't want to deal with that. We wanted customers to be able to do it themselves, no talking to anybody. If you don't want it, obviously if you want to call us, we love to hear from you, but you don't have to. You could do every single thing yourself and we want it to make that effortless. Jeremy: You want to hold things in inventory, click on the button and now it's all in inventory. You want to distribute swag, upload this and it ships out. Every single thing on our site, we wanted to make it as easy as possible and historically, and traditionally it's not been easy at all. And it makes sense because of how custom the product offering is. Stephanie: If you would have, maybe on day one started out with like, here's the kind of things that we're most interested in. Did you know that you wanted this custom pricing option and did you go and kind of look at different platforms to see if they could do that? Or did you just jump right in? Jeremy: Yeah. From the very beginning, honestly, we spent a year before we built any platform. Our initial idea was we don't really know the platform to build, we knew that the industry needed to be shaken up a little bit. We knew how old and fragmented the industry was, but frankly, I think most entrepreneurs could agree. You honestly know what the right answer is. Most people don't, they think they do, they don't. From the very beginning, our idea was let's just learn as much as possible. Let's reach out to as many office managers, HR managers, people that we know within industries by swag. And let's ask them what they like and hate about the current buying experience that they're having. And we would show up at meetings and we would literally say, “What sites you buy from?” And they would give us some site names and we would look over their shoulder really. Jeremy: This is what we did for the first year. We spoke to over 200 different office managers, HR-related buyers. And some ended up buying became customers of ours for many years and some moved on to other things, but just to see how they purchase swag was a big tell for us, really what the process was. Looking at their email back and forth 40, 50 emails with a rep just didn't make any sense to us. We kept kind of thinking. That was kind of the first six months of our business. The second six months of our business, the remainder of the year was about, “Well, let's do it the old school way. Let's just launch a landing page. Let's go out there. Let's be a traveling salesman and try to sell some stuff.” And we really learned how painful it is. It's like it takes forever to quote, there's a lot of manual labor. Jeremy: Every single thing that was painful for us, we then figured out a solution to automate it. And we kept just chipping away at it. Stephanie: That's so important. I think it's Paul Graham who said do things that don't scale. And that's how you actually learn, like what's working, what's not working and what to build going forward. That's really smart. Jeremy: Exactly right. And that's the same thing with even getting our customers. Now, I haven't made a sales call in four years, but in the beginning I was doing everything. Me and that co-founder, Josh, we would show up at offices and try to sell. And we sold to Facebook as one of our first customers. First customer, really actually. We had a friend who worked at Facebook, got us in the door. We ended up walking around Facebook's office in New York just speaking to whoever we could to see somebody who would buy swag. Ultimately ended up selling them a couple of t-shirts, like 100 or 200 t-shirts. We barely broke even on it. I think we made like 5% margin, like barely anything, but didn't matter to us. It was just about getting that Facebook logo. I remember two days later we showed up at WeWork in New York and WeWork asked us who else we work with? And we said Facebook. Jeremy: They assumed we probably had thousands of others because we had Swag.com brand and Facebook, but really it was just Facebook. And we got, WeWork and we continued that cycle to get that really five core blue chip companies. It was doing the really unscalable things like showing up, showing the products in-person, making the sale, really learning the process as much as possible, and then automating the experience and making that whole buying experience effortless. Now, people don't need to speak to anyone if you don't want to, that's really what our main goal was. Stephanie: That's great. Yeah. I think we've had a couple people on the show. Who've talked about just finding that first customer that you can kind of leverage as the brand name and then just pointing to them and be like, “Yeah, they work with us. Like you should too.” So I think that's a good lesson for a lot of companies starting up. If you find that one brand name and you can reference them, it'll probably help with all future sales. Jeremy: 100%. It's all about social proof, at least what we have learned, it's everything. People are not going to work with you if they don't feel confident. To build up the confidence, obviously you have to have a great platform, but that doesn't happen overnight. That takes time. You have to have a great brand and a great design, make people feel confident, but other ways are who else you've worked with? A lot of our shirts and what's big reason why we've been able to scale with very little money is a lot of our t-shirts and apparel has a Swag.com in your label. We do our own products. Jeremy: When people [inaudible] t-shirts that's 5,000 people knowing about Swag.com. They see the t-shirts, they see the quality, they feel how great it is, they see the print, they have the instant social proof that Facebook uses them or Google uses them, whoever is getting the product and they see Swag.com and it drives a ton of traffic to us. That only really works if the products are great as well. Obviously people are getting really poor quality and everything's says, “Swag.com,” no one will use us. It'd be opposite [inaudible 00:25:52]. Every single thing really has to work hand-to-hand Stephanie: Yeah, that's a really. Jeremy: Yeah. We were thinking about it initially because I wear jeans a lot. I was thinking like I buy one pair of jeans for like three years. It's kind of looks cooler, the more you wear jeans, it gets more faded. But with Swag.com or swag in general, people buy stuff for a specific reason. You're buying it to give it away and then you need more stuff. If they're buying it to give it away, we have to make the experience of giving away products that other people actually want and see. And then that new person, that person who just bought that 5,000 t-shirts now they need more stuff for the next event. It's a completely different kind of business. And we just try to figure out, we have to make sure that our logo is everywhere that it can be, obviously within reason. Stephanie: I love that. Let's talk a little bit about the backend when it comes to warehousing your inventory. How does it work behind the scenes? If you're able to allow someone to essentially have their cart saved and then say, “Okay, ship this to one person in California and then ship this to one person in Florida.” What does the backend look like to make those logistics work? Jeremy: Yeah. Upfront in terms of the actual buying swag and bulk, we have integrations with different kind of the best vendors in each industry. So, like the best one for drink wear, best one water bottles and obviously we have a big selection of product. When somebody buys 1,000 mugs or something on our site, it's automatically connects to our supplier network that produces the highest quality mug with their logo and then drop ships it directly to the customer's office or wherever. But if they're holding stuff in inventory, it ships into our 3PL. We have four strategic locations all throughout the US and we're adding more locations in Canada and Europe right now to make it cheaper for global distribution. Once the products are in our fulfillment center, then they log into the, my inventory portal and they see all of their inventory in real time. Jeremy: So, if you're ever running low in stock, we'll send you smart notifications to restock. They can easily upload their CSV file. We'll calculate the shipping costs in real time. They pay for it. We grab it off the shelves and we're shipping it to 1,000 different locations. We also have this feature called the Swag Giveaway. Oftentimes, especially now, people don't necessarily know where their remote employees are living. Say you went to a trade show. God willing the world opens up, we have trade shows again, and people go to your booth and they give you their email address. You'll know what t-shirt size they are. You'll know where they live, but you still might want to engage with them. We built the Swag Giveaway feature, where you can create a fully recipient branded landing page. Let's imagine Google just uploads their logo and their colors. Jeremy: And they could easily blast out to a CSV file of just having the person's first name and email, that recipient will click on the link. It will be branded with Google, they'll select their t-shirt size or they'll select their mug, or water bottle, they'll be able to choose which product they want. Input their address, submit. It all speaks to our system. And now we have the address that we can distribute. We're building all of these tools to allow people to distribute if they're shipping to one address, thousands of addresses, or even if they don't have the recipients addresses, but easy way to capture that and also distribute. Stephanie: Wow, that's a lot going on behind the scenes. Jeremy: Yeah. Stephanie: How are you thinking about the front end part of the website because to me when you're ordering swag or something where you really want to see the details of like, is that embroidery right, are the colors right and also just like making sure that you have people who are converting and not just sitting on maybe their design or their shopping cart? How are you moving people along through the website and what kind of best practices have you seen when setting up the front end user interface? Jeremy: Good question. It's probably the most challenging thing for our business because it is custom and everyone is somewhat concerned about, is this going to come out perfect, is it could be the right logo color, is it going to be the right positioning. What we've learned is obviously we built our patent technologies is one of the first things we built to detect the number of colors and the nearest panto match in your logo when you're uploading it. So, to make people feel really safe, they're going to get their exact color. Now, obviously it can never be 100% because web colors are not the same as Pantone colors that are used for printing and t-shirts, but it really gets to the closest match. And if you want, and if you know your Pantone, which a lot of companies do, it allows them to easily input their exact Pantone, so it overrides everything and it makes it really easy. Jeremy: Obviously they can maneuver their logo, they can mock it up. And what we say is, after you place your order, we're always going to create for them a virtual production mock-up to approve before we ever start to print. We'll never go into production until they give us the green light. Really customers should feel super safe that even if they upload their logo and they're not sure is this straight or is this exactly the right position. It doesn't really matter. We're always going to create that mock-up and they can make as many revisions as they want before we start with the print. That makes it really easy. And in terms of our distribution, obviously they can always just add this stuff to inventory and just easily distribute. The process on the front end, we try to make it really effortless and streamlined. Jeremy: It's taken us four years. We're constantly adding more and more features to make that experience better. We're launching a feature very soon called the Company Art Folder. Imagine you bought something and 20 other people in your company buys different things. It should lump all of your artwork together as a company art folder, so you never have to really hunt down the designer to make sure you have the right file or is this the right logo, is this the approved logo for swag? You can always, when you're uploading your logos, select the pre-approved designs that have been used and purchased by other people in your company, so you feel more safe. Or unlike my orders page, let's say Jennifer on your team is out sick one day, you can log into your account, you'll see all of your orders and then there's another tab that says company orders. You see everyone else in your company what they purchased, so you could easily reorder what somebody else ordered and easily subtract and make sure you're using the exact same artwork. Jeremy: We're trying to build this platform as effortless on the front end to make it really, really streamlined. And in terms of getting people through the funnel, what we've seen is our platform really does work well. I think that the more simple features that really solve a problem. And as you mentioned before, Paul said, “Do things unscalable before you scale it.” Every single thing we do, it has to be super painful for us, for us to spend time developing a solution for it. Once it's overwhelmingly painful, then we build the solution to make it easy. Jeremy: Then obviously we see their abandoned carts. We can track everyone's abandoned carts. And then we have our SDRs calling all these abandoned carts within like 10 minutes of the time that they'd been in to make sure that there's no experience that's wrong. Sometimes people say, “The shipping is too high.” Or, “It doesn't seem I can get in my in hand date.” There's certain things that we could actually help out and maneuver possible. And if it's not possible, we'll let the customer know it's not possible. But getting in front of them right when they're thinking about, are they going to purchase or not and they might have issues, that's really, I think we found the most important thing for us. Stephanie: Yeah. That's really smart. Have you seen people pick up their phone right away or have you experimented with texting instead? Jeremy: We haven't done texting and I've been researching some companies and I think it's actually a really good idea. We've seen a lot of people if they're actively looking on our site or they've just left in 10 minutes, they're likely to pick up their phone. Even when people fill out a form on our site and we have a lot of … Obviously our core business up until this point was Ecommerce experience adding it to distribution, but we have a whole ‘nother business where people could buy swag boxes in bulk, giving a really great unboxing experience for new hires or engaging with your best clients. That's fully custom branded boxes inside the boxes, as custom notebook and water bottle and pen and custom note card, crinkle paper. We've allowed people to custom build those boxes effortlessly through our site. Jeremy: All you have to do is upload your logo, the same process as buying and adding to your cart, you click on the button that says, “Build a box,” and it lumps, all those products together as a box listing. It makes the entire experience super simple. And we've seen with those bigger box orders. A lot of times it might be like a two to three week sales cycle. When Ecommerce could be like they land on a site and they check out that same day, boxes, they're fairly larger sizes. Typically, they're usually using our distribution platform for distributing because no one has room in their office for boxes or wants to boxing up themselves. So, they actively use our distribution platform for that. And that cycle takes a little longer. Getting on the phone with them, really talking through the challenges or what their issues are and what their questions are, we find is really, really important. Stephanie: Yeah. That's really great. Oftentimes when you're talking or this can happen, when you're talking to a customer, they don't always tell you exactly what they need. One example you gave there was, you want to be able to go into a library where your logos are there, which is huge. I remember ordering swag back in the day at other companies and it was always kind of a review and escalation process of like, “Is this the most recent logo? Are these the right colors? Is this our team logo?” Okay. How would you find out something like that that maybe a customer wouldn't know to tell you, but it would just make it easier if they did have that there? How do you go about getting in your customer's head? Jeremy: Yeah. I think it's just like just being their teammate. We like to think of in all of our customer success likes to think of it, is that we're an extension of your brand. Obviously if you're buying swag on our site, it has to really be the quality, but it's only going to be quality and only what you like, if the logo is right, the positioning is right, it's exactly what you want. Especially dealing with bigger orders, we like to jump on a call with customers, have a conversation, try to understand what the use case for their swag is, what their budget is, what their timeline is who the audience is. And we like to suggest ideas and obviously customers can go on the site and not talk to us if they want to talk to us and use our filtering tools and our search tools and just our browsable experience and find what they want. Jeremy: But if they want our help, we want to be there to help them. I think it's just constantly trying to understand, the reason for them buying swag and with the use cases. And then we constantly offer different suggested items that we know that we work with that other companies in the similar space have worked with. And we give other solutions for them to kind of play with. And I think it just gives a great experience where they could do their own kind of sourcing and they can also use us as a guiding tool to find them exactly what they're looking for. Stephanie: When you're thinking about getting new customers, what kind of acquisition channels are you using or finding success in right now to get these large companies using you guys? Jeremy: Yeah. I like to think about marketing and it's not always going to be the same traction channel is always going to work. Now, from the very beginning, we were doing a lot more Google ads because we wanted to get paid back fairly quickly and we've realized early on, at least for our business prospecting on Facebook is a little more challenging when you're dealing with B2B buyers. But for Google, when is looking specifically for swag it's quite challenging [inaudible] Google, obviously it's very expensive. In the beginning it maybe makes sense to do Google just to get those early wins and get the credibility. But then maybe you kind of shift away from Google and you do some more SEO. SEO for us has been tremendously successful. We started really diving deep into SEO about 18 months ago, just to put things in perspective. Jeremy: Last January, we had about 3,000 organic visitors to our site, in 2019 January. January of 2020, we had North of 20,000 organic visitors. And last month we had nearly 40,000 organic visitors. Really growing the base in terms of organic, putting out tons of content, always it's content that maybe has stuff to do with swag buyer like buying swag or maybe just has to do with the audience, HR managers, the best HR solution tools. Doesn't necessarily have to be about swag, but it's a valid topic related to the buyer. And then ultimately when the buyer comes on our site, reads about it and then is going to Facebook or Google or any of their other properties, we can re-target them. That's been a really great driving force for us, but also partnerships. Jeremy: There's a lot of different companies in our space that don't necessarily sell swag. They sell other products to the office manager or other products to the HR manager, that we could really parlay and work on. We could promote them to our audience. They could promote us to their audience. We've been trying a lot of different things, affiliate marketing, a lot of different stuff, but usually it's always the one or two kind of traction channels that are the most beneficial at that time. And right now it's SEO [inaudible] hands down has been the best driver of customers for us. Stephanie: Okay. I want to dive into that a bit then, because I hear people are always talking about SEO. There's so many SEO agency, they'll do all this SEO stuff for you. I think there's like tons of bar jokes, maybe not bar jokes. Maybe just be regular jokes about SEO agencies and consultants and stuff. I want to dive into, what are you guys actually doing when it comes to your SEO strategy because it sounds like it's been successful? How are you finding out what topics to write about? What are you seeing work? Give me all the nitty-gritty on what you all are doing behind the scenes. Jeremy: Yeah. I think from the very beginning with SEO, it was about making our site compatible and making it work for Google traffic. Our site, at the very beginning … I'm a branding person. My background is in branding and user experience design for the customer. There's a lot of things that are behind the scenes that Google looks at, that the customers don't even realize. And frankly, it doesn't even mean anything to the customers. I had to learn that. I didn't know anything about that. Frankly, I'm fairly new to SEO. We started really 18 months ago and I realized our organic rankings should be a lot higher based on our brand, based on these experience. We're getting a quality product out there and it should be getting a lot more traffic. The first step was just analyzing our site and realizing, “Well, how do I make the site faster?” Jeremy: Or, “How do I make the site make more sense in terms of Google?” So for example, on every single product page, 18 months ago, we had no other associated products below the fold. Now, most people don't necessarily look at those below the product the fold because they're trying to upload their logo, mock-up things. There's a lot of stuff for them to do on the product builder page to add to cart. But you need to add those other products below the fold, so that in terms of Google, they see that that product listing is connected to four other products or so, right. There's all these small kind of tweaks or theoretically, you want to keep adding and making your site feel refreshed. You're not going to be refreshing your homepage every single two weeks. It doesn't happen. Jeremy: You're not going to be redesigning your product builder page every two weeks or your browsable experience every two weeks. What you can do, is you can maybe put like a blog post in your footer, make it like the latest blog posts. Every time you update your blog, every day or every two days, your site is getting refresh constantly. There's all these kinds of small kind of tweak things that you could do in terms of overall site. And then it's about kind of pinpointing the content that you really want to go after and saying, “Well, who is our buyer?” So, really understanding who your customer is and trying to write really good content, not just like throw away stuff, really good content with great subject lines that get people to read something and learn something, get real value out of it that might not be about swag related, but has to do with swag adjacent, if you will. Jeremy: If someone's looking for office holiday party ideas. They might not be looking for swag, but maybe we could get swag in there somehow. Or best ways to engage your remote employees or something like that. Or what healthy snack food to have in the office, literally has nothing to do with swag, but the person who is looking for that is ultimately going to be looking for swag. And we don't necessarily need to convert them today, at this point, we could convert them a month from now. When they are looking for swag, just be on the top of mind, re-target them and ultimately convert them. Just putting out consistency. I think in general, whether it's SEO or whether it's being a startup founder or whether it's anything you do in life, I think it's just really all about consistency and just trying to have more good days than bad days. Jeremy: Constantly just trying to keep pushing as hard as you can because at the end of the day, you're going to get to a much better place if you're consistent with it, you keep pushing forward and no small setbacks really affect you. Stephanie: Yeah. I completely agree. Are you all doing the content creation and things like that in-house still? Or have you hired that out? At what point would you say like, “Oh, it's about time to hire this out,” to have someone else work on it instead of maybe an entrepreneur doing it all themselves? Jeremy: So, initially it was all me writing the content, then it became use some freelancers and now it's becoming, now we have the resources we're hiring actually this week, a full-time writer for our own team to be writing content and doing all of the stuff that we want to do. I think in everything, it always starts with the founders. Me and my co-founder, I think we've done really ridiculous, crazy things over the last four years to get to where we are. We've driven u-hauls 11 hours making deliveries at 11 o'clock at night. Having my family and my grandma, my aunts and uncles rolling t-shirts for three days straight trying to win these big deals and having no resources to do it. You're always kind of founder, CEO and head intern all at the same time. Now, at this point we're able to hire some of those roles that doesn't really make sense for us to be doing at this point or frankly, people who are just a lot better at it than we are. And that's where we're really excited to get to. Stephanie: I love that. I'm sure your grandma thanks you. Poor grandma, she's a real VIP over there, rolling t-shirts. Jeremy: Yeah. She was making fun that she hurt her back and that's why her back is messed up because of the [inaudible 00:43:33]. Stephanie: All because of you, Jeremy. Jeez. That's great. Before we move into a lightning round, is there anything that you wanted to cover today that I missed? Jeremy: No, no, this has been great. Stephanie: Okay, cool. Yeah, it has been a blast. All right. So, let's move onto the lightning round brought to you by our friends at Salesforce Commerce Cloud. This is where I'm going to throw a question your way and you have a minute or less to answer. Are you ready, Jeremy? Jeremy: I'm ready for it. Stephanie: All right. What's up next on your Netflix queue? Jeremy: Oh, cool. I started watching … I was in the Hamptons this weekend. Stephanie: Fancy. Jeremy: I know, very fancy. My mother-in-law's in town and she wanted to go out. [inaudible] and there's all these ads all over the place for million dollar beach house or something. I think I started watching some real estate show. Stephanie: There you go. I saw that also on Netflix. I was watching Selling Sunset, though I need to finish that one first. Jeremy: That's fine. Stephanie: All right. What is the best promotional item you've ever received? And what's the worst one? Jeremy: Well, okay. The worst one is obviously easy. It's all about the schlocky pens that don't write. Stephanie: Oh my gosh, yes. Jeremy: Pop socket, lighter. There's some of these things, stuff when they do the hybrid stuff, it's just kind of ridiculous. Like the highlighter that also acts as a compass. It's like, “No, that's not the right thing.” So, a lot of those. And a lot of people trying to sell me on selling their stuff and it's not good. Stephanie: You're like, “No, this is no.” Jeremy: Yeah. I don't want to be mean to anybody. I just say, “I don't think it's the right fit,” or something like that, but it's not good. And the best stuff I think is honestly anything really you're going to keep it. A really high quality water bottle, something you're going to see every single day it's could be on your desk and you're going to get those impressions. I'm really proud of that, but obviously we've done bicycles for companies. We made fully custom bicycles. A company came to us and they had their whole executive team. They're very into health. They want to do something a little bit different, unique. They have a campus. We create a really cool custom, fully custom logo, colors, everything bicycles. That was a really cool project to work on. And obviously we've done really cool backpacks. We did a backpack for Facebook, which I thought was really cool where the logo was nowhere on the outside. Jeremy: [inaudible] was we wanted to make the product so kind of premium. These are like very nice backpacks, that it didn't like scream Facebook. No one even know about it, except for the people who are wearing it. So, it was black-on-black logo on the inside of the backpack, so like when you open, only the people who are wearing it, see it. That's, I think is very important. I knew this was going to happen because frankly I started getting a sense that socks were going to become very popular. We sell [inaudible] socks and clearly socks is very … No one really sees it, but it's all about the person who's putting on the socks, is wearing it, who were seeing your logo. It starts to feel that kind of connection to your brand and eventually becomes that brand evangelist. It's all about that internal. Stephanie: Yeah, that's awesome. What is a new Ecommerce tool that you're trying out that you're loving right now? Jeremy: New Ecommerce tool? We're using a company called [Tend 00:46:36]. It's very early in it, but you're able to kind of track all the different people who are coming to your site without them inputting real information, which I think is kind of spooky, but kind of cool, just to see who's checking what. Stephanie: Cool. Jeremy: For me, it's kind of the core stuff. It's the Intercom, it's the HubSpot, it's just the marketing automation, streamlining things. And there's two different things, obviously with Intercom, which is our real life customer success. People are always here to help and jumping on the phone call. Then you have the HubSpot, which is really automating the experience. Having both sides for our type of businesses is very important. Stephanie: Great. All right. The last one, a little bit harder. What one thing will have the biggest impact on Ecommerce in the next year? Jeremy: Wow. Stephanie: Yeah. Jeremy: That's a good question. I'm still laser focused on swag. I don't necessarily always think about the broader industry as a whole. I think for swag, I think it's easy. I think it is swag distribution. Everyone's working remotely. I don't see people getting back into the office anytime soon. Even if they do, it's going to be somewhat of a new normal, maybe not every day. People are still going to be able to need to engage with the remote employees or the best customers. And who's going to want to fly across the country, maybe to that trade show. They might want to do things a little more remote and automated. For Swag, that's where we're going and we're going to be automating the distribution of Swag. I think that's our next phase. Jeremy: Or somebody's one year anniversary, send them automatically Swag in the mail. Or somebody's had a baby, send them Happy Mother's Day or Happy Father's Day type of swag in the mail. So, really automating different life activities where you want swag. Stephanie: Awesome. Love it. All right, Jeremy. This has been a blast. Where can people find out more about you and Swag.com? Jeremy: Yeah. You can obviously reach out to me on LinkedIn Jeremy Parker, and obviously come visit us at Swag.com. That's S-W-A-G.com and we would love to work with you on your next order. Stephanie: Awesome. Thanks so much for joining. Jeremy: Thank you so much for having me, guys.

Mikaila Ulmer: Bee Fearless Mikaila Ulmer is a 15-year-old social entrepreneur, bee ambassador, educator and student. She founded her Me & the Bees Lemonade business when she was just four years old, and over the past decade has sold over 1 million bottles across 1,500 stores in the United States. Her appearance on Shark Tank at age nine scored a $60,000 investment from Daymond John. Mikaila has established herself as a voice of guidance for others, appearing on Good Morning America, The Today Show, 20/20, ABC World News Tonight, and many other venues. She was selected as one of Time magazine’s 30 Most Influential Teens and for Ebony Magazine’s Ebony Power100 #Black Excellence. She is the author of the new book, Bee Fearless: Dream Like a Kid*. In this conversation, Mikaila discuss what inspired her to start her business and the importance of a larger mission behind work. She talks about the importance of passion, balancing her work with her schooling, and how to support kids in doing great things. Plus, she shares what she’s learned along the way on turning a dream into reality. Key Points Turn adversity into advantage. It’s more enjoyable to build a business when you not only have hands-on experience and know-how, but passion. Big news needs to be approached with careful consideration. Aim to be good and kind in running a business. Resources Mentioned Bee Fearless: Dream Like a Kid* by Mikaila Ulmer Related Episodes How to Transform Your Limitations Into Advantages, with Mark Barden (episode 207) How Leaders Build, with Guy Raz (episode 491) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Mikaila Ulmer: Bee Fearless Mikaila Ulmer is a 15-year-old social entrepreneur, bee ambassador, educator and student. She founded her Me & the Bees Lemonade business when she was just four years old, and over the past decade has sold over 1 million bottles across 1,500 stores in the United States. Her appearance on Shark Tank at age nine scored a $60,000 investment from Daymond John. Mikaila has established herself as a voice of guidance for others, appearing on Good Morning America, The Today Show, 20/20, ABC World News Tonight, and many other venues. She was selected as one of Time magazine’s 30 Most Influential Teens and for Ebony Magazine’s Ebony Power100 #Black Excellence. She is the author of the new book, Bee Fearless: Dream Like a Kid*. In this conversation, Mikaila discuss what inspired her to start her business and the importance of a larger mission behind work. She talks about the importance of passion, balancing her work with her schooling, and how to support kids in doing great things. Plus, she shares what she’s learned along the way on turning a dream into reality. Key Points Turn adversity into advantage. It’s more enjoyable to build a business when you not only have hands-on experience and know-how, but passion. Big news needs to be approached with careful consideration. Aim to be good and kind in running a business. Resources Mentioned Bee Fearless: Dream Like a Kid* by Mikaila Ulmer Related Episodes How to Transform Your Limitations Into Advantages, with Mark Barden (episode 207) How Leaders Build, with Guy Raz (episode 491) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

The next Ashes Pathfinders podcast for Ashes of Creation is live! In Episode 90 – "If You Build It" my fellow Pathfinders join me to discuss the past week in Ashes of Creation as we reflect on some of this weeks news and review the new cosmetics. We have gathered another new face and voice in the community, HalfTiltGamer, to come share his thoughts and introduce himself to the AshesFam and Pathfinders! We also discussed several of your questions and elements as they relate to these discussion points. Join us for another episode and help bear the torch for Ashes of Creation.

Kings Chapel Wasilla

White River Wrestling is the brainchild of, Jake Omen. How did this company start? What obstacles go into creating a professional wrestling company? How many enemies (and lovers) do you make in the process? It's all here in Episode 72!

The post If You Build It appeared first on Hoboken Grace.

From: Russell Brunson Boise, Idaho Let me know if this happened to you... As an entrepreneur or small business owner, there have been times in our lives where we've heard and we believed the idea of:   "If You Build It, They Will Come..." Right...? And so we decide to start our businesses...  We go to school and get our degrees...  We create courses, write our books... Source our products, or start a service... Whatever YOUR THING is... Hoping that IF we create the best product or service, that people will come knocking on our door. And then we WAIT, for our future dream customers to come to us... But unfortunately, they never “just” come...  Is that your story right now? Is that why you're here?  Have you created something amazing, but you don't know HOW to get your dream customers to find you? Or, does your story sound a little bit different?   Maybe you have a website or a funnel setup, and you're getting some traffic (or customers) to come to you... But the FEAR, of the next Google Slap... Or of Facebook shutting down, or even ban your account, like so many others have experienced is keeping you up at night wondering if you've built your company on a solid foundation.  Have you ever thought...  "If I Can't Get A Consistent Stream Of Traffic Or NEW People Coming Into My Business... Do I Even Have A Real Business?" My name is Russell Brunson, and I'm the author of this NEW book called Traffic Secrets, and I don't think there is anyone on this planet who is as obsessed with traffic like I am.  www.trafficsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

BETTING CHICAGO continues the Chicago Sports Movie Series with the epic, unique and legendary 1989 film Field of Dreams! A classic that stands on its own and what better way to kick off a two-part discussion than with the man who played John Kinsella himself, actor Dwier Brown. Dwier discusses his book If You Build It, his Chicago theater days, what it was like working with William Friedkin, the types of roles he played before Field of Dreams and the unforgettale stories from his experience interacting with fans of the film. Truly grateful to have him for such an amazing conversation. A MUST-LISTEN!

Steve Blank: The Startup Owner's Manual Steve Blank is a Silicon Valley serial-entrepreneur and academician. He is recognized for developing the Customer Development methodology, which launched the Lean Startup movement. Steve is also the co-founder of E.piphany. His Google Tech talk, The Secret History of Silicon Valley, offers a widely regarded insider's perspective on the emerging Silicon Valley's start-up innovation. He’s also published three books: The Four Steps to the Epiphany*, Not All Those Who Wander Are Lost, and The Startup Owner's Manual*. In this conversation, Steve and I discuss the steps that leaders should take when making pivots. We explored the importance of creating a Minimal Viable Product or Minimum Viable Service, followed quickly with customer discovery, rapid testing, and refinement. Key Points What doesn’t kill me makes me stronger. -Friedrich Nietzsche To pivot quickly: Create a MVP (Minimal Viable Product) or MVS (Minimum Viable Service). Conduct customer discovery: validate your idea by speaking with existing/potential customers about the new product/service. Do rapid testing: get your work into the hands of existing/potential customers quickly. Don’t try to get it perfect right out of the gate. Refine your offering: use fast feedback to make the product/service better. Resources Mentioned Seven Steps to Small Business Recovery The Virus Survival Strategy For Your Startup How To Keep Your Company Alive – Observe, Orient, Decide and Act Customer Discovery In the Time Of the Covid-19 Virus Related Episodes Ideas Worth Stealing From Top Entrepreneurs, with Dorie Clark (episode 318) Serve Others Through Marketing, with Seth Godin (episode 381) How to Build an Invincible Company, with Alex Osterwalder (episode 470) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Steve Blank: The Startup Owner's Manual Steve Blank is a Silicon Valley serial-entrepreneur and academician. He is recognized for developing the Customer Development methodology, which launched the Lean Startup movement. Steve is also the co-founder of E.piphany. His Google Tech talk, The Secret History of Silicon Valley, offers a widely regarded insider's perspective on the emerging Silicon Valley's start-up innovation. He’s also published three books: The Four Steps to the Epiphany*, Not All Those Who Wander Are Lost, and The Startup Owner's Manual*. In this conversation, Steve and I discuss the steps that leaders should take when making pivots. We explored the importance of creating a Minimal Viable Product or Minimum Viable Service, followed quickly with customer discovery, rapid testing, and refinement. Key Points What doesn’t kill me makes me stronger. -Friedrich Nietzsche To pivot quickly: Create a MVP (Minimal Viable Product) or MVS (Minimum Viable Service). Conduct customer discovery: validate your idea by speaking with existing/potential customers about the new product/service. Do rapid testing: get your work into the hands of existing/potential customers quickly. Don’t try to get it perfect right out of the gate. Refine your offering: use fast feedback to make the product/service better. Resources Mentioned Seven Steps to Small Business Recovery The Virus Survival Strategy For Your Startup How To Keep Your Company Alive – Observe, Orient, Decide and Act Customer Discovery In the Time Of the Covid-19 Virus Related Episodes Ideas Worth Stealing From Top Entrepreneurs, with Dorie Clark (episode 318) Serve Others Through Marketing, with Seth Godin (episode 381) How to Build an Invincible Company, with Alex Osterwalder (episode 470) If You Build It, They Will Come (Dave’s Journal) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

From: Russell Brunson Boise, Idaho Let me know if this happened to you... As an entrepreneur or small business owner, there have been times in our lives where we've heard and we believed the idea of:   "If You Build It, They Will Come..." Right...? And so we decide to start our businesses...  We go to school and get our degrees...  We create courses, write our books... Source our products, or start a service... Whatever YOUR THING is... Hoping that IF we create the best product or service, that people will come knocking on our door. And then we WAIT, for our future dream customers to come to us... But unfortunately, they never “just” come...  Is that your story right now? Is that why you're here?  Have you created something amazing, but you don't know HOW to get your dream customers to find you? Or, does your story sound a little bit different?   Maybe you have a website or a funnel setup, and you're getting some traffic (or customers) to come to you... But the FEAR, of the next Google Slap... Or of Facebook shutting down, or even ban your account, like so many others have experienced is keeping you up at night wondering if you've built your company on a solid foundation.  Have you ever thought...  "If I Can't Get A Consistent Stream Of Traffic Or NEW People Coming Into My Business... Do I Even Have A Real Business?" My name is Russell Brunson, and I'm the author of this NEW book called Traffic Secrets, and I don't think there is anyone on this planet who is as obsessed with traffic like I am.  www.trafficsecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We are joined by Dwier Brown who famously portrayed John Kinsela, the father of Ray Kinsela (Kevin Costner) in the movie Field of Dreams! Dwier is an author and we discuss his book "If You Build It...", the movie, and more!  Hey... wanna have a catch?

On this weeks episode of “If You Build It, Will They Learn” we discuss how your organization can utilize blended learning! We highlighted the 4 main benefits of blended learning: less financial burden, users can learn where and when they choose, more opportunities for engagement, and organizations can gather insights from analytics. Blended learning follows the idea of meeting the learner where they like to learn, by using a variety of modalities. This allows for higher engagement rates as users are in control of their own learning experience, creating personalized #elearning. #Spotify: https://spoti.fi/2X3gCfE #ApplePodcasts: https://apple.co/2Xl1BWt #GooglePlay: https://bit.ly/3bNANSz #Anchor: https://bit.ly/39ynl3K

On this Episode of If You Build It, Will They Learn, we discuss who we are and what the intentions of our podcast are. In addition, March 2020 has kicked off a new normal for everyone. From Self-Isolation to Remote Learning, Scott and Daniel take some time to talk about some changes that Learning & Development have made due to COVID-19

"If You Build It, You'll Make Sales"

This week TJ guests on public access show If You Build it, They Will Come, Rush pairs off against evil doppelgänger Thrush Bowel and his podcast Fear the Situation, and the guys take on Freud. All this and more on "Lego My Ego." And don't forget that you too can send us your "Situations" at heresthesituationpodcast@gmail.com Hosts: TJ Jagodowski and Rush HowellProducer: Nate DuFortComposer: Julie NicholsArt: Emily KardamisTwitter: @TJandRushInstagram: @heresthesituation

The best combined example of #LEGO and #StarWars yet arrives in the 2016 animated series, 'LEGO Star Wars: The Freemaker Adventures.' The original story follows a title family and youngster Rowan whose Force abilities allow him to manipulate LEGO bricks to take things apart and put them together again in creative ways. It's a fantastic addition to the Legends lore that delivers compelling characters and an entertaining story while also occurring parallel with some of your favorite moments from the 'Star Wars' universe. Dave and Sean continue 'LEGO Star Wars' month with this animated series that you can watch on #DisneyPlus when you're not watching 'Star Wars: The Rise of Skywalker' in theaters. - Support the Show through Patreon - Want to find our cohosts online? Dave Trumbore Writes for Collider.com  Twitter @drclawmd Buy the book The Science of Breaking Bad - https://mitpress.mit.edu/books/science-breaking-bad Sean Paul Ellis IG and twitter @seanpaulellis Performer at Washington Improv Theater where you can find tickets and times.   If you are digging our show and want to help you out, then you can do so in the following ways: 1. Recommend a cartoon to us:  Click here for the Google form to recommend a cartoon to SMC or, call us and leave a message at 202-681-4406.  If you call then we will 100% review you recommendations if we haven't watched the cartoon yet. Click here to see what we've watched. 2. Leave a review on iTunes with the following message titled "If You Build It...“ with the review, “The Force Is With You!" 3. Like our Facebook page https://www.facebook.com/SaturdayMourningCartoons/ 4. Follow us on twitter @MourningToons 5. Check us out on Instagram @SaturdayMourningCartoons

Actor Dwier Brown who played John Konsella from the critically acclaimed movie, Field of Dreams joins me this week to discuss his book, "If You Build It." Dwier shares his life changing experience as young actor in this iconic movie and why his brief 6 minute scene at the end of the movie has evoke so many people to come up and share their own experiences with their own fathers. 

On today's episode, Emanuel interviews Sourcing Journal's Founder & President, Edward Hertzman, to uncover how he built the leading B2B publication for supply chain executives and entrepreneurs in apparel, textiles, and footwear industries. Hertzman's success didn't come easy - it came from a combination of learning from his mistakes and massive amounts of hard work and focus. This is an important episode for entrepreneurs to listen to because there are many important life lessons that you will be able to implement into your own life and business. In this episode, we cover the story behind "If You Build It, They Will Not Come", where Eddie raised capital at 21 years old and launched his first venture, which ultimately failed. How the key lessons that he learned from his first venture set him up to succeed the second time around when he launched Sourcing Journal. We also discuss how he managed to have a full-time job while growing his startup (for 3 years) to the point where he was making nearly $700,000 out of his NYC apartment bedroom before leaving his 9-to-5 job.  A few other key topics that we cover that will add tremendous value to you are: The work ethic needed to build a successful company Diversifying your revenue sources to make your business stronger Earn-outs: What they are and the importance behind them Ways to retain more equity in your business Finding your passion in life Want to watch the episode instead? Find it on YouTube! We hope that you enjoy today's episode and that it inspires you to take immediate action on your dreams. If you're building a fashion brand, then check out Sourcing Journal to stay up-to-date with what's going on in the industry! There are over 60,000 executives and hundreds of thousands of people actively reading this publication to be in-the-know, so do yourself a favor and check it out! If you want to reach out to Eddie directly, you can find him on LinkedIn or email him at ehertzman@sourcingjournal.com. Looking to launch a fashion brand? Email us at info@suuchi.com and our team of experts with guide you through the process! Explore our website - suuchi.com - to learn more about our solutions, technology, and capabilities.

IF YOU BUILD IT, THEY WILL COME ?? We've all seen the amazing film “Field Of Dreams” (if you've not get hold of a copy, it's pretty awesome). The above lines are prevalent all the way through, and it's something marketeers seem to have tagged onto massively in recent years. However……WHAT A CROCK OF SHIT. Too many people have in mind that just because they do a spot of social media content the audience will come. The number of brands and businesses I've spoken to recently who tell me they're doing blogs but don't have any more business yet is quite amazing. I feel it's my place to help brands and businesses and especially “entrepreneurs” understand that building a social media audience, in fact any form of digital audience is hard work, and doesn't happen over night, especially building a group of raving fans who give a shit about your content, and will be happy to share it to their audience. So, don't just assume because you're doing a blog it will bring an audience. Think about what else you could do with your blog, and all your content. What could you tie it into what people are already emotionally connected too? Wimbledon, Star Wars day etc. etc. these are all events you may potentially be able to draw people into your content with by using these events as examples as to why your content subject matter works, in other words, “TIE YOUR BLOGS IN” (and other content) with events happening around the world or even better locally. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet/ Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video. SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/simon_scholes ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Google + - http://gplus.to/dailyperceptions ★ Website - http://www.perceptionstudios.co.uk ► Podcast - https://goo.gl/rDu7ZE

On today's episode of the Bizarro World podcast, Gerardo and Nick discuss:   1:01 – Nick & Gerardo on Mass Shootings & the State of the US   14:50 – Nick & Gerardo on Gold, Copper, Uranium, Interest Rates & the Global Markets Interest Rates: https://www.nytimes.com/2019/08/08/business/bond-yield-recession.html   29:50 – Cannabis Jobs: https://www.hiringlab.org/2019/08/08/us-cannabis-jobs/ Global Reserve Crypto Idea: https://www.youtube.com/watch?v=28Gc-IxMlhc   35:33 – Subscriber-submitted Video on Digital Currency: https://www.youtube.com/watch?v=28Gc-IxMlhc   36:55 – Zillow Flipping: https://www.buzzfeednews.com/article/venessawong/zillow-offers-ibuyer-flip-housing-q2-2019   43:25 – If You Build It, They Will Come: https://www.usatoday.com/story/sports/mlb/yankees/2019/08/08/mlb-yankees-white-sox-honor-field-dreams-iowa-2020/1953477001/  

“I think people who know what their values are...know what their values are! So yes, they're trading, yes they're ‘sacrificing,’ but what they don't trade off is what they value.” The post If You Build It, They Will Ignore It. Unless…—Mary McBride appeared first on Clark Hulings Fund.

In Patrick Creadon’s illuminating new documentary, HESBURGH, shines a bright light on a unique public figure whom came to light during one of the country’s most divisive political and social storm. His name is Reverend Theodore Hesburgh, C.S.C, president of the University of Notre Dame for more than 35 years. This revered figure worked his entire adult life to advance of peace and equal rights for all people. As the most dynamic member of the U.S. government’s Civil Rights Commission Hesburgh pushed Presidents Dwight Eisenhower and Lyndon Johnson to enact legislation that culminated in the landmark 1964 Civil Rights Act. HESBURGH offers a unique glimpse at more than fifty years of American history. Educator, civil rights champion, advisor to presidents, envoy to popes, theologian and activist, Hesburgh was called on by countless world leaders to tackle the most challenging issues of the day. He built a reputation as a savvy political operator with a penchant for bridging the divide between bitter enemies. Through it all, he remained a man armed with a fierce intelligence, a quick wit and an unyielding moral compass -- a timeless example of bipartisan leadership that would serve us in today’s increasingly polarized times. Director Patrick Creadon (Wordplay, If You Build It , Ski Bum: The Warren Miller Story), joins us for a conversation on a man who’s life’s work harkens back to a time when compromise and cooperation were the political norms and not the exception. For news and updates go to: hesburghfilm.com To find a theatre near you go to: hesburghfilm.com/tickets Social Media: facebook.com/HesburghFilm twitter.com/hesburghfilm instagram.com/hesburghfilm

If You Build It, They Will Come

In the first segment, Ed tells us where he has been the last week and what he did while he was out of town. Kyle explains why he built a shed inside his shop and how it will help him further his main goal for social media. Mikey shares details about his different trips and why he wasn’t allowed to use his normal tech while he was at one of his meetings. He elaborates on a new idea for his next project. He also hints to the perks of supporting the If You Build It podcast on Patreon. In the main segment, the guys discuss their perspectives on work-life balance. Mikey contrasts the corporate life in an office and what has changed now that he works from home. He also expands on how he has set boundaries regarding his second income. Kyle shares how he carves out time to spend with his family and what he thinks about the phrase ‘work-life balance’. He describes his solution for adding or removing things from his life. Ed confesses that he is regularly recognizing his shortcomings and struggles with balancing all of the different aspects of his life. They transition into talking about technology and Ed offers information regarding his new phone and how he enjoyed being disconnected for a few days. Kyle lets us know what gear he is acquiring so he can continue to elevate his content. Mikey explains why he has been watching automotive videos and Kyle teases listeners with descriptions of some photos that he took recently. In the final segment, Mikey reads some reviews they got over the last week. Ed has an announcement about a milestone he hit on Instagram and also informs us of an upcoming visit. Kyle talks about where he has been traveling and where he is going next. Mikey encourages listeners to access the aftershow on Patreon.

 In this episode, I have the pleasure of interviewing Dwier Brown who played John Kinsella in the forever classic movie, Field of Dreams. During this intimate interview, we talk about life experience, relationships, acting, and his book, If You Build It...: A book about Fathers, Fate and Field of Dreams. Dwier is a true professional in both his field and in life. You're invited to watch and learn as Dwier shares a deeper side of his life. After your done watching, head on over to Amazon and consider grabbing his book, If You Build It... I read it in just The post #207: Interview: Dwier Brown – Played John Kinsella in Field of Dreams appeared first on The Radicards® Blog.

IF YOU BUILD IT, THEY WILL TRAIN Gunnar Peterson [@GunnarFitness] built his business building bodies. Not only is he one of the most well reputed personal trainers in the industry, he is a hilarious dude. By combining his interpersonal skills with his love for training he was able to create a unique product that led…

If You Build It, You Will Come, Lost In Space and Perry Menopause

In this episode, the guys answer questions from the If You Build IT listeners. Kyle invites everyone on the internet to his house for a big party this summer. Ed shares the details of the project that will not be named and Mikey begs for the guys to start laughing at his jokes.

In this episode of If You Build IT the guys explain why they are self proclaimed tool nerds. They share the story of how they got their first tools. And rant about some of their favorite tools.

In this episode you get introduced to the guys behind the If You Build IT podcast. Mikey Osborn (Mikey the Maker), Kyle Stumpenhorst (RR Buildings), and Ed Ford (Shapeoko) introduce themselves and tell their back stories. 

In This Week's Episode....PRODUCTION Golden Nugget #1: If You Build It, They Will NOT Come This week we're talking about the first phase of actually getting money into our bank accounts, which segues into the other areas of Warrior Wealth for profit and protection. The mentality that if you build shit, clients will automatically come isn't a reality; it all comes down to Marketing & Sales. Everything that we believe comes down to these two tools linked up to fulfillment on what we're selling, leading Teams as strong producers.   QUESTION? What are you doing to currently secure your power?   Golden Nugget #2: Mythical ATM Machines and 401Ks As a young man, I didn't know a lot about business, but as I got money, I looked for a place in which to invest. I was always searching for this mythical ATM Machine that would set me free, not realizing that the #1 Asset that I could ever invest in was me. The reality of retirement plans comes down to investing money into other people's businesses, with little return for you. Instead, investments made in yourself and the people within your business will give you a far higher ROI then you'd ever get from various other investment plans.   QUESTION: Where are you currently focusing your ROI?   Golden Nugget #3: Looking at Ridiculous Numbers After breaking down the amount spent in passive income that comes from investments like stock or real estate to instead hiring another person to help build the business brings a ridiculous ROI difference, you will find people investing in YOU instead of investing in others. Hiring MORE people to bring out the vision that you have in expanding your market has been proven to bring tens of thousands of dollars MORE revenue into your life.   QUESTION: What is one thing that you can see would be a productive move by investing in you?   Golden Nugget #4: Investing in the Business of You The man who can make it rain controls the game, meaning that by producing leads, you are able to open the gate in which your leads come to you based off of how you have invested in marketing. To become a Master Marketer is comes down to literally declaring it: "I am a Marketer." The way you believe money is and the way you believe life is is driven by the way you react to marketing.   QUESTION: What marketing do you think influenced you to listen to this podcast?   Golden Nugget #5: "I am a Marketer. I am a Closer. I am a Leader, not a Savior" After we declare, "I am a Marketer" we then follow this up with "I am a Closer" in order to present a further possibility by selling something that will help your clients, which then builds your business. These two statements are followed up with "I am a Leader, not a Savior" meaning that I cannot save others. We LEAD people based upon what we've learned and lived. We build wealth on predictable principles based upon our #1 Investment, which is our business.   QUESTION: What is one thing that you're going to do today to be a Marketer, Closer and Leader within your life?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "Your ability to be wealth comes down to your power to influence and persuade through your ability in Marketing. The #1 Asset you can invest in is yourself. And then invest in people and your own business. " --Garrett J White

Avoiding the typical “Best of…” lists that are commonplace at this time of year, last week I presented Part I of my 2017 “Special End of Year” Awards for local theatre. Here now is Part II: The “One is the Loneliest Number” Award - I’ve been asked a couple of times “If you could open up a theatre company in Sonoma Country, what kind of shows would you do?” Getting past the issue that no one in their right mind would open another theatre company in this area, my answer is “one-person shows.” Why? Well, this year we had Patrick Varner as a Streisand employee, Libby Villari as a former Texas governor, Sheri Lee Miller as a ghost, and David Yen as a disgruntled Christmas elf. All were highly entertaining and each came down to a single performer and an audience. The “No, I’ve Got Something in My Eye” Award – I found myself quite taken with two holiday presentations (that aren’t really holiday plays.) Main Stage West’s Daddy Long Legs and Spreckels’ Little Women, the Musical took me by surprise. Credit the performers for getting me to dust off the adjective “sweet” in my vocabulary. The “Better Than It Had Any Right to Be” Award – The Redwood Theatre Company has impressed me in its short life for the energy and passion they bring to their productions. As one who has never succumbed to the cult of Star Wars, my expectations for their production of Brittany Law’s original musical parody The Farce Awakens were not high. I expected it to be a bunch of young folk in cheesy costumes with dime-store props saying silly things. That is EXACTLY what it was, and yet it was all delivered with such a sense of joy and fun that they won me over. The “If You Build It, They Will Come” Award – Sonoma County is blessed with several excellent set designers who often do wonders with often tiny, restricted spaces. The sets for Cinnabar’s Man of La Mancha, Spreckel’s The Sugar Bean Sisters, and Main Stage West’s The Birds all grabbed your attention and transported you to another place from the moment you walked through the theatre door. The “Just (Don’t) Do It” Award – Just because a show hasn’t been done in Sonoma County before (or in a long time), doesn’t mean it should be done. Some are chestnuts that are best left buried (The Children’s Hour), while others just aren’t very good (David Mamet’s Race.) And why do companies recycle shows that have played in the community within the past few years? You couldn’t pick one of the other 1,000 plays available? 2018 will be a challenging year for both theatre companies and audiences. The Sonoma County landscape has changed in many ways. Theatre companies that struggle even in good times face even greater difficulties now. I know our community’s support of the arts is greatly appreciated. Again, here’s to an artistically invigorating 2018. I’ll see you at the theatre.

How to know if your online business or side hustle idea will work before you waste time and money on all the stuff that doesn’t really matter. Subscribe on iTunes The post If You Build It, Will They Come? (Part 3): Episode 8 appeared first on SuperSimpl.

How to validate your idea for your product, service, or business by solving problems and using free market research. Subscribe on iTunes The post If You Build It, Will They Come? (Part 2): Episode 7 appeared first on SuperSimpl.

How to validate your idea for your product, service, or business – before you spend time and money building it. Subscribe on iTunes The post If You Build It, Will They Come? (Part 1): Episode 6 appeared first on SuperSimpl.

Serial entrepreneur, angel investor, philanthropist, author, and CEO of Bizzultz, May McCarthy, explains how intuition will help you achieve financial freedom. Plus, we bust five common myths surrounding entrepreneurship and get the inside scoop on May's new book, The Path to Wealth: Seven Spiritual Steps for Financial Abundance. [00:00:00] Busting Common Entrepreneurship Myths [00:05:45] If You Build It, They May Not Come [00:11:30] Creating Connections & Time Management [00:18:21] Visualizing Success with Positive Projections [00:27:17] 'Chief Spiritual Officer' Illuminates Possibilities [00:33:18] May's Daily Guide to Achieving Goals

Mechanical engineer and PhD student Sadhan Sathyaseelan cohosts with engineer-entrepreneur Pius Wong in today's episode. We talk about Sadhan's experience learning that engineering students want to be business leaders, and we brainstorm ideas for teaching entrepreneurship in schools. We also discuss our favorite entrepreneurs and learn about new trends to teach entrepreneurship as part of engineering in K-12. Mentioned in this episode: • High school engineering curriculum from the University of Texas at Austin: http://engineeryourworld.org/ • Interview with Connie Hu, Cofounder and CEO of Arcbotics (“Building a Startup in Educational Robotics”): http://www.k12engineering.net/transcripts/ep12.html • Book about market validation, “If You Build It, Will They Come?” by Rob Adams, Professor at The University of Texas at Austin: https://www.amazon.com/You-Build-Will-They-Come/dp/047056363X • Video of Falcon rocket landing from SpaceX: https://www.youtube.com/watch?v=GhaD8XLoOl4 • LinkEngineering online resource: https://www.linkengineering.org/ • Roller Coaster Tycoon video game: http://www.rollercoastertycoon.com/ Mentioned in the post-show notes: None this time! Our closing music is from "Late for School" by Bleeptor, used under a Creative Commons Attribution License: https://creativecommons.org/licenses/by/4.0. Subscribe and find more podcast information at: http://www.k12engineering.net. The K12 Engineering Education Podcast is a production of Pios Labs: http://www.pioslabs.com. Help Pios Labs continue! You can donate at: https://www.patreon.com/pioslabs Also check out these projects from Pios Labs: • Engineering Word Of The Day (EWOTD) podcast: http://engineeringwordoftheday.com • Guidebook “Engineer's Guide to Improv and Art Games” by Pius Wong, on Amazon, Barnes & Noble, and other retailers: http://www.pioslabs.com/improv4design.html

Semantic Shenanigans Episode 09 – If you build it, they will fan If you build it, they will fan! Our show is ready to … Continue reading The post Semantic Shenanigans Episode 9 – If You Build It, They Will Fan appeared first on Semantic Shenanigans.

Cornell Thomas describes himself as a father, husband, son, speaker, coach, motivator, world changer, free thinker, lion, doer, giver, and active dreamer. His mission in life is to serve others and make this world a better place. He’s doing a heckuva job so far. Originally, Cornell thought his purpose in life was to play professional basketball. And in 2003, he received a contract to play pro ball in Portugal. It was the realization of a dream he'd held since he discovered the sport at 16 years of age. And then it all fell apart. Little did he realize at the time that the setback would help him find & embrace his true purpose in life: Some of the key things I took from my time with Cornell include: 1. You Can Always Sell the Cookies - In one of my favourite stories of any of this podcast's episodes so far, Cornell tells a terrific tale of mindset , resourcefulness & hustle. 2. If You Build It, They Don’t Always Come – You have to do the work. You better know your stuff. Cornell was reminded of that in the days when he started his first basketball camp and the results brought to mind a famous quote from a certain Kevin Costner movie ... only in reverse. 3. You’ll Never Arrive - There is an irony here, because the acceptance of this fact is your gateway to freedom. Wherever you go, there you are. You'll never arrive. Embrace it. ©2017 Kevin Bulmer Enterprises

BANG! @southernvangard #radio Ep 109! Well folks it’s gotten cold again in the blanket - Mother Nature is really sticking it to us this winter/spring, ain’t she?! We even had to break out the space heater in the Dirty Blanket this week. Meeks was feeling refreshed and rejuvenated, and it shows - we’re back on that same ole ish like we always are. Of course there’s lots of new joints this week, but we did hit a scheduling snafu with our scheduled guest for the interview session - so, go back and listen to the 2 HOUR interview with Baby Paul from last week or catch up on some the other goodness you may have missed. We’ll be back with an interview next week! #smithsonian #grade #twiceaweek  // southernvangard.com // @southernvangard on #itunes #podcast #stitcherradio #soundcloud #mixcloud // #hiphop #rap #underground #DJ #mix #interview #podcasts #ATL #WORLDWIDE Recorded live March 12, 2017 @ Dirty Blanket Studios, Marietta, GA southernvangard.com @southernvangard on #itunes #podcast #stitcherradio #soundcloud #mixcloud twitter/IG: @jondoeatl @southernvangard @cappuccinomeeks @beatlabusa Inst. beds prod. Soundsci (Jonny Cuba & Ollie Teeba) "Nu Africa" - CyHi the Prynce "Pimp Hand" - AG da Coroner feat. Knowledge The Pirate (prod. ATG) "Cash 4 Catastrophe" - King Magnetic (prod. Explizit One) "Risk Vs. Reward" - ZotheJerk & Frost Gamble feat. Sadat-X "Nardwuar" - Mach-Hommy & THAGODFAHIM "Ole Saying Goes" - Soundsci "Get It" - SK Invitational feat. Edo G. & Horst Raimund "Black Of All Trades (V2)" - Substantial "G Is for Gentrify" - Murs "Game Over" - Frank Nitt feat. Chali 2na & DJ Hedspin "Ason Unique" - Tha God Fahim (prod. Tha God Fahim) "If You Build It" - Rob Viktum feat. Blueprint "British Walkers" - Milano Constantine "Onyx" - Estee Nack x Xcel (prod. Vinyl Villain) "Bangladesh" - Your Old Droog feat. Heems

The A to Z of Trekipedia.com. There is a truism when it comes to fandom: The Devil is in the Details ... or at many times, the lack or inconsistency thereof. Canon, in and of itself, is a very delicate proposition. It can change as easily as the creative and production teams change between projects, impacting the way that canonical information is distributed and applied to the overall fandom. We rely on these details so that we can faithfully extend our fandom and immersion. Yet, there are far too many instances where important and granular level details fall through some severely large and unstable singularities. There is also another truism regarding fandom: If you want something done right, do it yourself. Jeffrey Harlan, Mr. Atoz of Trek.fm’s Standard Orbit, followed that very axiom and created Trekipedia.com; an encyclopedic online reference born out of a need to consolidate Star Trek facts, figures, lore and nomenclature. As a Star Trek fan-fiction writer and enthusiast, Jeffrey needed a very specific and dependable resource and database. Please join us as we discover how Trekipedia.com came to be - out of need at first, and later as both a public online resource and as a personal labor of love. Hosts Norman C. Lao, Jeffrey Harlan, and Ken Tripp Feature Welcome to Standard Orbit! (00:01:07) The A to Z of Trekipedia.com (00:02:35) If You Build It, Trekkies Will Come (00:06:02) How Does One Start Using Trekipedia? (00:09:50) Trying to Make Sense Of It All? (00:12:58) D.I.Y. Star Trek History (00:16:47) The Chief Grills Mr. Atoz! (00:21:32) Granular Level Geekery (00:28:10) The Nitpick of Nu Trek (00:40:54) Future Challenges (00:48:01) A One Man Mr. AtoZ Band (00:52:43) Thank You for Listening to Standard Orbit (01:09:08) Production C Bryan Jones (Executive Producer), Norman C. Lao (Executive Producer), Matthew Rushing (Executive Producer), Charlynn Schmiedt (Executive Producer), Ken Tripp (Editor and Associate Producer), Renee Roberts (Associate Producer), Richard Rutledge (Associate Producer), Richard Marquez (Production Manager), Will Nguyen (Content Manager)

Guests: Robert Moses,Choreographer And Founder/artistic Director, Robert Moses' Kin  speaks about his collaboration with Black Choreographers Festival Here and Now, Mar. 6-8, Draft/By Series; Auntie Frances Moore speaks about her third annual program at the 61st & Adeline--Triangular Park in Oakland, March 23, 1-5 p.m.; Emily Pilloton, Designer, Activist, Founder of Proj. H Design; subject in, If You Build It, dir. Patrick Credon; Dr. John Silvanus Wilson Jr., President of Morehouse College speaks about interrupting or dismantaling the Cradle to Prison Pipeline for African American Men: As an advocate for the intrinsic value of education for all, Dr. Wilson Jr. has dedicated more than 25 years to the advancement of socially conscious and purposeful education; student success; and the good that comes from a college education. As a scholar, an educator, a consultant, a strategist and a fundraiser, he has moved universities and organizations forward with his efforts and vision.  In January 2013, Dr. Wilson took office as the 11th president of Morehouse College, the nations' only private, liberal arts institution dedicated to the education of African American males. Prior to that position, Dr. Wilson was appointed by President Barack Obama to serve as the executive director of the White House Initiative on Historically Black Colleges and Universities (HBCUs), a position he held since 2009. He attended Morehouse College, the alma mater of Dr. Martin Luther King Jr., where he earned a Bachelor of Arts degree in 1979. Dr. Wilson continued his education at Harvard University, where he earned two master's degrees in theological studies and education, as well as a doctorate in education, with a focus on administration, planning and social policy. 

From the director of WORDPLAY and I.O.U.S.A. comes a captivating look at a radically innovative approach to education. IF YOU BUILD IT follows designer activists Emily Pilloton and Matthew Miller to rural Bertie County, the poorest in North Carolina, where they work with local high school students to help transform both their community and their lives. Living on credit and grant money and fighting a change-resistant school board, Pilloton and Miller lead their students through a year-long, full-scale design and build project that does much more than just teach basic construction skills: it shows ten teenagers the power of design thinking to re-invent not just their town but their own sense of what's possible. Director Patrick Creadon joins us for a conversation on the universal power of creativity.

The God Who Is Near (Part 4 of 6)  If You Build It, He will Come:  Connecting Obedience and the Presence of God  Exodus 35:30-39:43 “Thus all the work of the tabernacle of the tent of meeting was finished, and the people of Israel did according...

On todays show, Janice shares "If You Build It" or how to get the most out of your online presence. Syndication and getting the most out of your on-line presence and so much more - so call in with your questions at 646 595 3163 or email them to wordofmomradio@gmail.com. Tuesdays at 10amPT/1pmET the Business Spotlight shines here on Word of Mom Radio. As MOMpreneurs, trying to find the balance between raising a family and growing your business is always a challenge. With all the Social Media platforms available, knowing what to use and how to make it work, is never easy. Here on WoMRadio we share Socila Media "Help NOT Hype" with Janice Clark, founder of BizMSolutions and real world business strategies with Melissa Patton, founder of University of MOM. Today's show sponsors are Vibrant Life in Action and Safety First Bags.  Join us here every Tuesday on BlogTalkRadio and find ways to make your small business look BIG! Be sure to follow us on Twitter - Like us on Facebook. Our website - WordofMomRadio.com will share our blogs, show schedules and advertising opportunities to grow along with us. Tune in as we share the wisdom of women here on Word of Mom Radio.

Mark and Shawn continue their "If You Build IT" series with a look at some of the policies and procedures they recommend putting in place for a "Tightwad" technology department.

This week Mark and Shawn take a few minutes to celebrate their 100th episode with a couple of guest appearances and well-wishes from the community before they dive back into the "If You Build It" series of shows.

This week Mark and Shawn continue their "If You Build It" series with a look at network infrastructure.

Welcome to episode #28 of Six Pixels Of Separation - The Twist Image Podcast. Each week, I am getting more and more excited about creating independent content via this Podcast. I love the challenge of thinking up the content and flow for each show and I really dig knowing that you're listening. There are some juicy bits and insights in this episode, so I hope it's to your liking. Please keep the audio comments coming. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #28 - Host: Mitch Joel. - Running time: 35:59. - Audio comment line - please take note: +1 206-666-6056. - Please send in questions, comments, suggestions - mitch@twistimage.com. - Audio comment from Ireland - EduCast. - Audio comment from Kevin Behringer. - Audio comment from Bryan Person - Bryper and New Comm Road. - Should I Podcast about stuff I already Blogged about? Sallie Goetsch (rhymes with "sketch") chimes in. - CMA - Canadian Marketing Association - Blogs - A Marketers' Secret Weapon seminar. - New Media For Communications - Harnessing Web-based Pathways to Increase Stakeholder Contact conference. - My presentation is: No Control or Know Control: What Communicators Need To Know About A World of User-Generated Content, Blogs, Social Networks and Mobility. - Speaking on the panel: It's in their Hands: The Impact of Changing Consumer Trends and User Generated Media on the Communicator's Role. - Other great sessions include: - The Blog is in the M.A.I.L: How to Enter and Stay in the New Media Hemisphere - David Jones - Inside PR, PR Works and Fleishman-Hillard Canada. - If You Build It, Will They Come? - Sustaining a Successful Blog - Joseph Thornley - Thornley Fallis and PR Pro. - Greatest Hits: Search Engine Optimization Tips and Tools - Andrew Goodman - Page Zero Media and Traffick. - Social Media - Buzzword or Future Wave? - Michael O'Connor Clarke - Thornley Fallis and Uninstalled. - Look Who's Talking, Too: Podcasting as a Medium for the Message and How to Know if it's Right for You - Terry Fallis - Thornley Fallis and Inside PR. - Geek Dinner Toronto II.1. - Six Points Of Separation - Six Ways To Keep Up To Date With The Many Social Media Conversations - in homage to Bryan Person. - Music from the Podsafe Music Network. - The Living End - 'Long Live The Weekend'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #28 - Host: Mitch Joel.