Podcast appearances and mentions of mike smart

GTM Disrupted host Mike Smart grabs a few minutes with Nishant Taneja, a GTM and product marketing expert and thought leader to discuss how B2B SaaS leaders can align to drive profitable growth. Nishant shares his insights based on previous go-to-market experience with public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant and Mike dive into a crucial but overlooked factor: The companies that will win aren't just adopting AI—they're building learning organizations. Key Takeaways from this Episode Include:  AI levels the playing field – human expertise is the differentiator  Retention & expansion are more valuable than new logos  Leaders must invest in upskilling their teams About Nishant Taneja Nishant is a Senior Marketing Executive with 12+ years of experience in B2B tech, specializing in cutting-edge cloud, SaaS, and AI solutions across cybersecurity, communications, and collaboration space. He has a proven track record of defining and executing GTM strategies and driving growth for startups, public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant also advises Silicon Valley and Bengaluru-based tech startups on GTM and product marketing. To learn more about Nishant to go - https://www.linkedin.com/in/nishant/

GTM Disrupted host Mike Smart meets with Roee Hartuv, a Revenue Architect at Winning by Design, a global B2B revenue consulting and training company. Roee shares insights from his work at Winning by Design, successfully implementing the "bowtie” framework and using a model driven approach scale SaaS companies no matter what stage they are. Roee and Mike unpack the critical challenges and opportunities facing SaaS companies as they emerge from the “crash” and shift to a more sustainable retention-first growth strategy. Key Takeaways:  How to transition from acquisition-focused to retention-driven growth.  Leveraging data models and the "bowtie" framework to unify the go-to-market teams  Overcoming the legacy mindset to achieve sustainable growth  The importance of building industry-wide standards to mature the SaaS space. Roee's Bio: Roee Hartuv is a Revenue Architect at Winning by Design (WbD), working with SaaS scale-up companies to help them drive sustainable revenue growth. Hartuv is a B2B startup executive with more than 18 years of experience working at high-growth SaaS companies. With a penchant for accelerating business growth through optimizing sales strategies and customer success strategies, Hartuv is passionate about helping companies work toward better revenue. Previously, Hartuv held executive positions in sales and customer success at four different startups at various stages and segments. He helped growth-stage startups raise capital and implemented growth strategies. Throughout his career, Roee has built and managed sales, CS, and marketing teams.  Hartuv holds an MBA from Tel Aviv University and a BA in Computer Science from the Interdisciplinary Center in Herzliya in Israel. Roee is based in Berlin, Germany.  To learn more about Roee to go https://www.linkedin.com/in/roeehartuv/

GTM Disrupted host Mike Smart and Rod Cherkas, author and CEO of HelloCCO explore how customer success has evolved into a key driver of growth in SaaS businesses. Rod draws on his extensive experience as a customer success leader at companies like RingCentral, Marketo, and Gainsight to inform the discussion. He shares insights from his new book, REACH, and explains how SaaS companies implement this framework to fuel top-line growth and generate expansion revenue. Key Takeaways from this Episode Include:  Leveraging Customer Success as a Growth Engine  Adopting the REACH Framework  Utilizing AI as a Transformational Tool for Customer Success About Rod Cherkas Rod Cherkas is a highly regarded consultant to CEOs, CCOs, CROs, and their customer-facing leaders. He has held post-sale executive roles at several customer-centric organizations, including Intuit, RingCentral, Marketo, and Gainsight. Currently, he is the Founder and CEO of HelloCCO, a strategy consulting firm that collaborates with innovative companies across various industries to develop, execute, and scale strategies for their customer-facing functions. Rod's work focuses on improving customer retention, increasing profitability, and optimizing productivity. He is the author of the bestselling books, "The Chief Customer Officer Playbook" and "REACH: A Framework for Driving Revenue Growth from Your Existing Customers." To learn more about Rod to go - https://www.linkedin.com/in/rodcherkas/ or https://rodcherkas.com/

GTM Disrupted host Mike Smart connects with Peter Ahn, a Sales Performance Coach, to explore the growth challenges and opportunities facing executives at early-stage and SMB companies. Together, they discuss strategies for scaling revenue, aligning teams, and driving growth in today's dynamic markets. Peter highlights common sales challenges faced by both product-led growth (PLG) and sales-led growth (SLG) companies, regardless of size. He explains that buyers, no matter how they engage with a company, are primarily interested in understanding the company's vision and perspective on the future. Peter emphasizes the importance of thought leadership and aligning philosophically with buyers, advocating for a focus on solving buyer problems rather than overemphasizing vendor solutions. Key Takeaways from this episode include:  Building resilience during economic uncertainty  Achieving cross-functional sales alignment  Developing an authentic sales strategy  Adopting buyer-centric approaches About Peter Ahn With over 15 years of enterprise sales experience, Peter Ahn has worked at industry-leading companies such as Google, Dropbox, Slack, Front, and Twingate. His expertise extends beyond corporate giants; he has collaborated with over 40 founders to help build sales teams and strategies from the ground up. As a Korean American tech sales coach, Peter is an active voice in promoting full inclusion and representation of Asian Americans in leadership. His unique superpower lies in transforming strategic frameworks into actionable steps that drive results while fostering an inclusive and diverse environment. To learn more about Peter Ahn - https://www.linkedin.com/in/peter-ahn-47538511/

GTM Disrupted host Mike Smart is joined by Marlon Davis, a Fractional Chief Product Officer with over 25 years of product management and product executive experience in healthcare, Insurtech, edtech and environmental sustainability. Marlon breaks down the unique demands of product leadership in private equity- owned companies. He shares why understanding the type of PE firm is crucial for role alignment. Marlon offers his perspective on how CPOs succeed by balancing customer-centricity with financial outcomes. He also shares his insights on how to support critical business impact metrics, maintain agility and work with an investor minded approach. Key Take Aways from this episode include:  Value Creation Time Constraints  Strategic Business Planning  Focus on Profitable Growth  Adapting to PE Firms for a better fit Marlon's Bio Marlon Davis is a product management executive with over 25 years of experience across various industries, including healthcare, insurtech, edtech, and environmental sustainability. In the last 15 years, he has focused on private equity-owned companies and startups, driving transformative product strategies, and introducing cloud-based and mobile-first solutions at Zywave, BenchPrep, MHC, and Brady. Notable launches include MHC NorthStar, BenchPrep Engage, and Brady LINK360, an innovative cloud-based EHS&S platform. His expertise in customer discovery, team leadership, and portfolio optimization has consistently improved product-market fit and operational efficiency. To Learn more about Marlon to go - https://www.linkedin.com/in/marlondavis/

GTM Disrupted host Mike Smart reconnected with Scott Sehlhorst, a product strategy expert leveraging over 30 years of product management, engineering, and software development experience helping companies improve product decision-making and producing valuable outcomes for the business. Scott shares his views on how to use the “product trio” to balance speed with strategic precision in an environment of high uncertainty. The conversation also tackles the importance of business acumen, where product leaders must balance engineering execution with market strategy to avoid costly mistakes and optimize for long-term success. Key Take Aways from this episode include:  Embrace the "Product Trio" Model  Adopt Hypothesis-Driven Strategy  Master Risk Management and Uncertainty Scott's Bio Scott is a product management and strategy consultant, leveraging over 30 years of product management, engineering, and software development experience to drive change in organizations. Scott helps companies transform the way they make decisions and deploy strategy to be more competitive and more effective. Scott has been teaching Competitive Product Strategy in Masters programs since 2012.  In addition to improving organizations to better develop and utilize good product management, Scott is passionate about helping product managers develop the skills and practices needed in modern competitive environments. Scott started the Tyner Blain blog in 2005 to help people become effective at agile product management. To Learn more about Scott to go - https://www.linkedin.com/in/sehlhorst/

GTM Disrupted host Mike Smart meets with Barrett King, Sr. Director of Revenue at New Breed, an Elite HubSpot partner. In his role Barrett leverages his previous 9 years of successful partner leadership roles at HubSpot. Barrett shares his insights on the power of partnerships in driving business growth. He explains how the best partnerships in the SaaS space can go beyond immediate revenue generation delivering the key ingredients for long term growth and hyperscale. King also highlights the impact of investing in partnerships, advising that the level and type of investment is linked to the company's go-to-market maturity as opposed to a company's size. Key learnings from this podcast include:  Leveraging Partner Market Fit  Partners as Customer Experts  Shift Toward Intent-Focused Marketing Barrett's Bio: Barrett King is the Sr. Director of Revenue at New Breed, an Elite HubSpot Solutions partner agency. Passionate about partnerships, innovative Go-To-Market strategies and high-performing teams, Barrett has more than 15 years of first-hand experience driving exceptional results for organizations of all sizes. A HubSpot veteran and six-time HubSpot President's Club recipient who's laser-focused on growth for both his team and the business he's in, Barrett is an accomplished leader, featured speaker, and podcast host for ‘Outcomes,' where he interviews industry leaders across the Go-To-Market space. With his diverse background, Barrett brings a uniquely fresh perspective to the GTM practice. To Learn more about Barrett to go https://www.linkedin.com/in/barrettjking

GTM Disrupted host Mike Smart sits down with Suresh Madhuvarsu , a 4X founder and currently CEO of SalesTable, a revenue enablement and sales readiness platform. Together they explore the critical challenges facing modern sales teams and how to navigate them. Suresh shares his insights from conversations with 100's of C-Suite executives on the strategic shifts that must be considered to maintain a competitive edge in today's rapidly evolving market. Key Take Aways from this episode include:  Enhancing sales performance through real-time feedback  Building a learning organization – the impact of continuous improvement  Harnessing AI tools for Real Sales Impact  Revolutionizing Sales Management through data-driven insights Suresh's Bio Suresh Madhuvarsu is a 4x founder and a product builder with a passion for innovation. He has over 20 years of experience in scaling businesses from startup to successful exits. He currently is CEO at SalesTable, a revenue enablement platform to stop quota misses. Suresh is also co-founder of Product 10X Accelerator, a mission-driven accelerator that backs founders building startups in HealthTech, EdTech and HRTech. To Learn more about Suresh to go - https://www.linkedin.com/in/sureshmadhuvarsu/

Mike Smart is launching his new book, “Building A Tower Garden”, available at all major book stores / Amazon and Barnes & Noble / online as well as directly at Smart Farms targeted at fans of the Sustainable Farming world. More info at: https://smartfarms.global/bucket-buddies Smart Farms LLC City: Colton Address: 325 East 4th Street Website: https://smartfarms.global/

GTM Disrupted host Mike Smart reconnected with Nils Davis, product management expert and author for another exciting interview. Nils put a spotlight on key factors impacting product managers in the B2B space. He also shares what he believes are the essential skills of product management success. It may a surprise to learn that Nils puts a premium on developing soft skills and the ability to communicate through storytelling. Key Take Aways from this episode include:  Storytelling in Product Management a superpower  How to avoid the feature factory  Go-to-Market skills are a key differentiator Nils's Bio Nils Davis is a seasoned product management expert and author on the discipline. He has seen product management defined in numerous ways over the years. Is it the CEO of the product? Owner of the backlog? The locus of business, user experience, and technology? Or is there a different, better way to think about product management? Based on over more than two decades of enterprise product management, including a stint managing a product for product managers, Nils's view is radically different. The fundamental component of successful products is the problem they solve for customers. In his articles, his podcast The Secrets of Product Management, and his book, The Secret Product Manager Handbook, he shares new, powerful ways for product managers to create more value. To find Nils on LinkedIn go to - https://www.linkedin.com/in/

GTM Disrupted host Mike Smart was able to get a few minutes to chat with Phil Hornby, a highly experienced product leader, coach, and technologist with over 20 years of experience in a variety of roles and industries. Phil sheds light on the shifting dynamics within the profession and highlights the need for product teams to embrace a boarder and more commercial aspect of the role. Phil maintains the lack of “zero interest” investment has force the product management function, like a pendulum to shift to commercial and business outcomes. Key Take Aways from this episode include:  What is shifting in the role of Product Management  The Importance of Outcome-Based Metrics  A Return to Marketing Roots  A Need for Comprehensive Go-to-Market Strategies Phil's Bio Phil Hornby is a seasoned product leader, coach, and technologist with over 20 years of experience. His mission is to help product leaders think clearly, make strong decisions, and take powerful action for high-impact outcomes. Phil has helped thousands of individuals across hundreds of companies, combining technical, business, and human skills to empower teams and leaders. His expertise lies in delivering complex solutions that elegantly solve customer problems at scale. His approach emphasizes collaboration, context-driven leadership, and continuous learning. He is currently writing "It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context." Colleagues praise him for his practical insights and ability to inspire excellence. To learn more about Phil to go - https://www.linkedin.com/in/philhornby/

GTM Disrupted host Mike Smart sat with Victor Brown, Founder & CEO of Xcellent Life, a digital health company transforming healthcare with innovative software technology. Victor shared his insight on a range of topics reflecting his journey as an early-stage Founder and CEO. Victor discusses the intersection of technology, health, and entrepreneurship. Key Take Aways from this episode include:  Purpose-Driven Innovation: Improving quality of life through wellness technology.  Navigating B2B2C - delivering value to consumers and corporations  Emerging business model - healthcare is an industry ripe for disruption from treating illness to prolonging life. Victor's Bio Victor Brown is a seasoned leader with experience within both large global and start-up companies that deploy enterprise class software and sensor-based applications. Victor has driven business success as a leader and as a hands-on practitioner of best-practice approaches. Victor started his career with Schneider Electric ($35B company operating in 120 different countries) as an engineer and after 5 years transitioned to a marketing role. As a marketing leader, Victor had ownership of a line of software products; solutions where he spent another 6 years driving product growth year-over-year. After Schneider Electric, Victor joined his first start-up BPL Global, where he built an international product marketing team driving triple-revenue growth in a 3-year span. He has also worked as a consultant, where he founded APEX Strategy & Marketing to help small to midsize companies to develop go-to-market strategies and provide them with deep insights into best-practice approaches. More recently, Victor has served in various VP roles where he has driven business growth at both Tendril Networks and GridEdge Networks. To Learn more about Victor to go - https://www.linkedin.com/in/victorlbrown/ To Learn more about Xcellent Life to go -- https://xcellentlife.com/

GTM Disrupted host Mike Smart had an exciting time reconnecting with Kevin Smith, the CPO at Therapy Brands, the leading provider of practice management, solutions for mental and behavioral health providers. Kevin gives listeners valuable insight as he shares his diverse career journey through roles in finance, strategy, and healthcare tech. His success has come from taking measured risks and pursuing diverse roles. Kevin emphasizes the fulfillment of his role leading a team with a mission-driven charter where products support caregivers in the mental health field. Key learnings from this podcast include:  Continuous learning as a career advantage  Ultimate fulfillment -- building Mission-Driven solutions  Payoffs from taking measured career risks  Identifying the Right Use Case for GenAI Kevin's Bio: Kevin is responsible for Therapy Brand's product strategy, roadmap, and product launches. He has 25 years of healthcare industry experience, primarily in product management. He has spent his career working at both large, Fortune 50 companies to private-equity-backed SaaS companies. His knowledge base spans expertise in RCM, payments, and SaaS software. Prior to joining Therapy Brands, he held roles at Intel, Dell, Fiserv, MedAssets/nThrive, and most recently, Syntellis. Throughout his career, he has spent time giving back to the community by volunteering as a coach, teacher, and advisory board member of the University of South Florida Muma College of Business. Kevin holds both a BS in finance and an MBA from Indiana University, Kelley School of Business. To Learn more about Kevin to go https://www.linkedin.com/in/kevinmsmith/

GTM Disrupted host Mike Smart was able to grab a few minutes to chat with Laura Fay, tech industry veteran, enterprise software executive, author and thought leader to discuss the evolution of product leadership and the next growth driver for B2B tech – Experience-Led Growth (XLG). Laura explains the XLG Manifesto, the core values of XLG and shares her views on what product leaders must do now to help prepare for frictionless customer touch to expansion. Key Take Aways from this episode include:  Leveraging tools and technologies  Shifting from products to customer experiences  How to prioritize data driven decisions  Evolution of the sales-led culture Laura's Bio Laura Fay is a 30+ year tech industry veteran who partners with product leaders in the tech industry to help them make effective portfolio investment decisions and drive profitable growth. Prior to her consulting career, Laura spent decades as a Product Management, Customer Success and General Business executive directly contributing to the growth and operational velocity of large well-established enterprises and several early-stage businesses. Laura is an author of multiple widely used industry frameworks on key business, customer, and product management topics. Based on her experience advising dozens of product leaders, she co-authored Digital Hesitation with her TSIA research colleagues where she makes the case for effective value management and its role in launching and growing successful recurring revenue businesses. To Learn more about Laura to go - https://www.linkedin.com/in/laurafay/

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.(37:57) The ongoing challenge of adapting to rapid changes in the business environment.Resources Mentioned:Egress SolutionsGTM Disrupted PodcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

GTM Disrupted host Mike Smart sat with Michael Israel, Vice President of Community at Zuper, a leading provider of field service management software. To discuss the impact service excellence has on go-to-market and growth. Michael shares how prioritizing customer-centric approaches drives growth and customer loyalty. Key Take Aways from this episode include:  Small Actions, Big Impact  Service Excellence as the differentiator  Integration with Marketing  Proactive Engagement Michael's Bio Michael Israel has 50 years of industry expertise, positioning him as a leading authority in technology for field service businesses. As Vice President of Community at Zuper Michael combines deep domain knowledge and experience to create services that accelerate growth and build customer loyalty. Michael's passion centers on “completed service work,” emphasizing a customer-centric approach to elevate experiences. As a thought leader, he regularly addresses the evolving role of field service technicians and champions the transformative impact of technology. To Learn more about Michael to go - https://www.linkedin.com/in/michaelisrael1/ To Learn more about Zuper to go -- https://www.zuper.co

Embracing Change and Customer Engagement in Product Management In this episode Mike Smart, an old friend and longtime product management leader, instructor, and consultant, says we can't wait for the world to change (quoting an old John Mayer song). Product management needs to seize the day, and actively engage with customers even if it means Read More

GTM Disrupted host Mike Smart grabs a few minutes with Ben Foster, Co-Founder and Partner at Prodify a product consultancy and co-author of “Build What Matters” a book that explores the Vision-Led Product Management Framework. Ben offers his take on succeeding as a CPO or VP of Product. His key message is shift to offense to thrive in the role. Key Take Aways from this episode include:  Overcoming Product Management Dysfunctions  Balancing Value Delivery and Value Extraction  Shifting the Dialogue to Empower Teams  Using Product Management Art and Science Ben's Bio Ben Foster is a 25-year product veteran who has formally mentored 50+ product leaders. He is co-founder and partner at Prodify, a highly regarded product consultancy, and co-author of Build What Matters. Ben has spoken at top product conferences, is an inventor on over a dozen patents, and co-authored the book Build What Matters, which offers practical guidance for product leaders. Ben has experience leading product and design at B2C companies, like eBay and Whoop, and B2B SaaS companies, such as Opower and GoCanvas, and has found connections between them. Ben lives with his wife and son in Arlington, VA. To Learn more about Ben to go - https://www.linkedin.com/in/benfoster/ To Learn more about Prodify to go -- https://www.prodify.group/

GTM Disrupted host Mike Smart reconnected with Ed Kless, Senior Director of Partner Development and Strategy for Sage Business Solutions to get his insights on how knowledge-based services are driving customer growth. Ed provides a unique perspective based on more than 20 years in partner strategy and development at one of the leading cloud business management solutions providers. According to Ed, one of the keys to accelerating growth and improving loyalty is creating and measuring customer value. Creating value as Ed describes it is about delivering knowledge-based services. Key learnings from this podcast include:  Shifting Business Models  Moving Off the Solution  Measuring Customer Perceived Value  Embracing Change Ed's Bio: Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy for Sage Business Solutions in North America. He develops and delivers a curriculum for Sage business partners on the art and practice of small business consulting. Ed hosts the Sage Thought Leadership Podcast and is a co-host of the VoiceAmerica TalkShow Network's The Soul of Enterprise. Before joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. He co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner. Ed is a contributor to industry publications and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. He is also active in the Information Technology Alliance (ITA) and has been named to Accounting Today's list of the 100 Most Influential People in Accounting numerous times including 2019. To learn more about Ed to go - https://www.linkedin.com/in/edkless/

GTM Disrupted host Mike Smart meets with Laura Marino, CPO, C-suite Advisor, Board Member, and Lecturer to discuss the urgency to adjust product strategies during uncertain business conditions. Laura provides insights based on a solid foundation in product leadership as well as B2B enterprise software. She gives us a few invaluable best practices to improve alignment with C-Suite partners on product strategy, especially during a challenging business climate. Today, product leaders must strike a balance between some of our long-term initiatives and working with sales to make this year's numbers. Key learnings from this podcast include:  Impact of Market Dynamics on Prioritization  Sales-Led GTM (Go-to-Market) Strategies  Transparency in Product Roadmaps Laura's Bio: Laura is a Chief Product Officer, Board Member, Advisor to CEOs, and Lecturer. She has over 25 years of experience leading product teams in large and small B2B and B2B2C companies, including Nuance, Microsoft, Intapp, Lever, and more recently TrueML, a fintech company using AI to reinvent debt resolution. She was named a Top 25 Fintech Product Executive by the Financial Technology Report and a Top 25 Product Led Growth Influencer by the Product Led Alliance. Laura is passionate about teaching and promoting diversity. As a guest lecturer at Stanford University and at Los Andes University in Colombia, she shares her expertise in product management with the next generation of leaders. As a board member of the non-profit Leading Women in Technology, she promotes women's leadership. And as one of the few female Latin American technology executives in Silicon Valley, she strives to serve as a role model for the Latinx community. To Learn more about Laura to go - https://www.linkedin.com/in/lamarino/

GTM Disrupted host Mike Smart managed to grab a few minutes with Mike Lubansky, SVP of Product Management for one of the leading providers of regulatory compliance technology to discuss how product management has evolved, especially for product leaders. Mike shares his personal evolution from business development to product executive and his transition from a product leader for a small company to a mid-market company. The key drivers of the changing landscape for product professionals will be significantly impacted by two factors: increasing influence of go-to-market and the leverage of AI on PM work. Key learnings from this podcast include:  Lead an AI initiative that impacts product management work.  Gather market data from unconventional sources.  Developing a creative vision for UX Mike's Bio: Mike is an accomplished product leader in the B2B SaaS space with over 15 years or experience building innovative B2B SaaS products across various industries. He has led product teams and initiatives within companies of varying scale-- from startups and growth stage companies to leading a global team of product strategists within a Fortune 500 company. He currently leads the team of Product Managers at COMPLY, a market leader in leveraging the power of regulatory technology to empower compliance professionals in the financial space. To Learn more about Mike to go https://www.linkedin.com/in/michael-lubansky/

"Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is absolutely crucial." - Mike Smart   Mike Smart is a seasoned product consultant specializing in accelerating product sales growth and developing market-driven practices for better business outcomes. He is the founder and managing principal at Egress Solutions and has served as an advisor for multiple startups.   Key Takeaways: Strategic Planning Insights: Mike delves into the critical aspects of strategic planning for the year 2024, focusing on market dynamics, customer validation, and the crucial role of data analysis. Four Pillars of Success: He elaborates on the four pillars of strategic planning: aligning with business strategy, in-depth market research, rigorous data analysis, and the efficient use of technology and resources. Expectation Management: Emphasizing communication, Mike discusses the importance of managing expectations throughout the planning process. Mike's expertise provides a clear guide for professionals aiming to lead in a rapidly evolving market landscape, making it a must-listen for those seeking to enhance their strategic planning skills.   Want to learn more about using data in product practices and decisions? Take our Insight course to turn your data into product strategies.

GTM Disrupted: The new and higher bar for product executives GTM Disrupted host Mike Smart sat with Mo Weitnauer, CPO of a fast-growing clinical data exchange company to discuss the new and rising bar for product organizations and specifically product executives. Mo shares from her diverse background as a strategy executive, health tech domain expert and former McKinsey consultant how as the function of product management becomes more entrenched in American corporations the expectation for successful business outcomes risen. Today the function of product management is much more about ensuring the organization is building the right solutions as opposed to building products right. Key learnings from this podcast include:  The benefits of product management acceptance.  Expanding market-facing responsibilities  Overcoming the inertia of inward focus  Building a habit of continuous discovery Mo's Bio: Mo Weitnauer is a Chief Product Officer, who drives the product strategy and roadmap for MRO. Before coming to MRO, Mo was the SVP of Corporate and Product Strategy at Cotiviti, a healthcare company helping healthcare payers manage medical costs and advance care quality. Prior to Cotiviti, Mo was at nThrive, a provider-focused company, where she led product management for its portfolio of billing technology solutions. Mo spent the earlier part of her career as a management consultant at McKinsey & Company and The Bridgespan Group. She graduated with a bachelor's degree in Biochemistry and Economics from Smith College and got her master's degree in health policy and management from Harvard T.H. Chan School of Public Health. To Learn more about Mo to go - https://www.linkedin.com/in/moliehi-weitnauer-1a9aa6/

With Carl seemingly unassailable Mike Smart comes in to try to reclaim honour for Mikes everywhere. In a ding dong battle who will do the most triumphing - even though that may not be a word!! in an episode described as "not as long as Blue Cheese Brett" we get to find out!COYH!This Podcast has been created and uploaded by Do Not Scratch Your Eyes. The views in this Podcast are not necessarily the views of talkSPORT.Huge thanks to all our Patreons:Chris Giannone,RichWFC2,Steve Holliman,Ian Ball,Paul Fiander Turner,Sean Gourley,Lee Anselmo,John Parslow,Mark von Herkomer,Neil Silverstein,Steve Brown,Dave Lavender,Kasey Brown,Nipper Harrison,Boyd Mayover,Colin Payne,Paul Riley,Gary Wood,Karl Campion,Kevin Kremen,The Big Le – Bofski,Greg Theaker,Malcolm Williams,Bryan Edwards,Peter Ryan,Jack Foster,Jason Rose,Michael Abrahams,Ian Bacon,Ken Green,Nick Nieuwland,Colin SmithAnt!!!!!& PDF Hosted on Acast. See acast.com/privacy for more information.

GTM Disrupted host Mike Smart recently got a chance to spend a few minutes with Rich Mironov, Silicon Valley start-up veteran and software product executive expert, coach, and mentor to discuss what CPOs must do to thrive in a modern software company. Rich shares from his experience as a “smokejumper” parachuting into over 13 engagements as an interim product executive. According to Rich, the priorities of a CPO have shifted from release velocity to sales velocity. The modern product executive must play a major role in using technology and the product to drive the economics of selling. Key learnings from this podcast include:  Lead Strategic Alignment  Master Financial Fluency  Initiate Trade-off Discussions  Nurture an Innovative Culture Rich's Bio: Rich Mironov is a 40-year veteran of Silicon Valley product management, including six startups. He coaches product leaders, helps design software product organizations, and sometimes parachutes into software companies as the interim CPO or VP Products. Unofficially he's a sounding board for dozens of senior product folks. He has been blogging about software product management since 2002 and wrote "The Art of Product Management." To learn more about Rich to go - https://www.mironov.com

Founder of Egress Solutions, Mike Smart. For over 25 years in the information technology and software industry including several executive positions with responsibility for product management, product marketing, development and operations for NASDAQ--traded companies in the internet and software industries. Michael Smart has successfully guided the development and launch of new products in the internet security, service management and mobile data software markets. The most exciting and rewarding work he does is show marketing and product executives how to change the ground rules and win in the market with their solutions. Ed welcomed Mike, an experienced IT and software industry executive, to the podcast. They discussed the challenges small and medium businesses are facing in the current economic environment, with Mike emphasizing the importance of companies being customer-centric, solution-oriented, and understanding their business principles. He highlighted that having a clear business strategy and being able to validate it is crucial for companies. They also discussed the difference between strategy and strategic planning, with Mike emphasizing that even an unarticulated strategy exists if the business is sustaining itself. Mike warned that employees who don't understand their value or how their contribution fits into the organization are at risk of quitting or resigning in place. Ed asked Mike who his hero was, and Mike expressed admiration for individuals who are pushing themselves forward despite challenges. Summary How small and medium businesses are dealing with economic uncertainty Business principles and profitability in uncertain times Business strategy and purpose with a focus on revisiting and validating Strategic planning and articulating a business's purpose Employee engagement and leadership with Mike Smart

Founder of Egress Solutions, Mike Smart. For over 25 years in the information technology and software industry including several executive positions with responsibility for product management, product marketing, development and operations for NASDAQ--traded companies in the internet and software industries. Michael Smart has successfully guided the development and launch of new products in the internet security, service management and mobile data software markets. The most exciting and rewarding work he does is show marketing and product executives how to change the ground rules and win in the market with their solutions. Ed welcomed Mike, an experienced IT and software industry executive, to the podcast. They discussed the challenges small and medium businesses are facing in the current economic environment, with Mike emphasizing the importance of companies being customer-centric, solution-oriented, and understanding their business principles. He highlighted that having a clear business strategy and being able to validate it is crucial for companies. They also discussed the difference between strategy and strategic planning, with Mike emphasizing that even an unarticulated strategy exists if the business is sustaining itself. Mike warned that employees who don't understand their value or how their contribution fits into the organization are at risk of quitting or resigning in place. Ed asked Mike who his hero was, and Mike expressed admiration for individuals who are pushing themselves forward despite challenges. Summary How small and medium businesses are dealing with economic uncertainty Business principles and profitability in uncertain times Business strategy and purpose with a focus on revisiting and validating Strategic planning and articulating a business's purpose Employee engagement and leadership with Mike Smart

In a recent conversation, GTM Disrupted host Mike Smart sits with Donna Weber customer onboarding expert and author of “Onboarding Matters” to discuss the evolution of customer engagement and the challenges many B2B tech companies must overcome to deliver greater value to their customers. Donna shares the six-stage approach detailed in the book for more effective onboarding. Key Takeaways from this episode include: 1. Shift towards a customer-centric engagement 2. Adopting the Orchestrated Onboarding Framework 3. Sales' new role in customer success 4. Shorten the Time to Value Donna declares B2B tech must prioritize the importance of customer onboarding and customer success by taking a page from the consumer space. Onboarding begins during the selling process, by the time the opportunity has closed customers must have clarity about how the engagement will proceed and most importantly at what stage they will see value from the solution. The conversation between Mike and Donna underscores the significance of building enduring customer relationships and providing transparency and accountability throughout the customer journey. Donna's Bio Donna Weber is a leading expert in customer onboarding. For more than two decades, she's helped high-growth startups and established enterprises transform new and existing customers into loyal champions. As a recognized thought leader, influencer, strategist, advisor, author, and speaker, Donna gets to the heart of Customer Success. She is passionate about helping customers reach their goals because when your customers win, you win. It's that simple. High growth companies hire Donna to increase customer retention and lifetime value, decrease time to customer first value, reduce implementation time and costs, boost product adoption and usage, and scale Customer Success organizations. Prior to finding her boutique consulting firm in 2016, Donna worked at several startups, where she built Customer Success and Customer Education programs and organizations from scratch. For more about Donna to go https://www.linkedin.com/in/donnaweb/ or www.donnaweber.com/

GTM Disrupted host Mike Smart grabs a few minutes with Mark Stiving, Ph.D., and Chief Pricing Educator of Impact Pricing. They do a dive deep into the world of B2B SaaS pricing and sales strategies. Mark shares insights on the evolving dynamics of pricing in the SaaS industry and how market segmentation, product packaging, and pricing metrics play a pivotal role. Mark sheds light on key concepts of his latest book “Selling Value: How to Win More Deals at Higher Prices.” This episode gives valuable takeaways including: 1. Segmentation power in pricing strategy 2. How to price with precision 3. SaaS companies that price with success Mike and Mark discuss how to price strategically to address growth and retention challenges in B2B SaaS companies. Mark's Bio Mark is an educator at heart and a pricing expert by education and experience. He helps companies win more business at higher prices by delivering programs to help executives and employees create, communicate, and capture more value. For 30 years, Mark has led, coached, and taught businesses to extract more of the value they create. He has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit and started and sold three companies. Mark writes about pricing and value. In his most recent book: Selling Value: How to Win More Deals at Higher Prices, Mark takes his years of pricing expertise and applies it to sales with some surprising insights. To learn more about Mark to go https://www.linkedin.com/in/stiving/ Or email Mark: mark@impactpricing.com.

GTM Disrupted host Mike Smart chats with Karthik Suresh Co-Founder of Ignition, an early-stage Go-to-Market platform designed to align sales, marketing, and product teams and enhance GTM outcomes. Karthik shares his thoughts on how to build go-to-market excellence; the only viable MOAT for B2B SaaS companies. His insights come from more than 10 years of experience in product and engineering roles with Meta, Craft.co, and KCG Holdings. Karthik shares the challenges companies face when launching products and emphasizes the significance of having a well-defined go-to-market plan. He offers a detailed view of how a purpose-built platform such as Ignition can automate various aspects of the launch planning process, including persona generation and messaging. Key learnings from this podcast include:  Adopt a standardized Go-To-Market approach  Create Sales, Product, and Marketing Synergy  Implement a GTM System of Record  Use Automation and Dynamic Planning Tune in to this episode to find out how to unlock revenue opportunities by aligning product, marketing, and sales and the power of using a platform for end-to-end go-to-market planning and execution. Karthik's Bio: Karthik Suresh is the Co-Founder of Ignition, the first Go-to-Market Ops Platform which ensures every product launch or feature release drives revenue impact, via tighter alignment with GTM teams. Karthik is a product and technology leader with experience as a founder, an early startup hire, and a key player in defining product strategy and finding a market fit. He has experience building products in consumer and enterprise domains across early-stage and established companies like Meta. To learn more about Karthik to go -- https://www.linkedin.com/in/karthiksureshlbs/ To learn more about the Ignition GTM Platform to go -- https://www.haveignition.com/

GTM Disrupted host Mike Smart sits with Jason Vander Meer a serial CPO in the B2B SaaS industry. Jason shares his views on how the CPO role has changed in recent years and what it takes to succeed in the job. Jason's insights and best practices come from nearly 20 years of experience in a variety of product leadership roles including CPO for several midmarket B2B software companies. He shares a perspective that is grounded in aligning product strategy with business direction. His approach is based on building and executing product strategies with limited resources that prioritize and maximize growth. Key learnings from this podcast include:  Implement a 3-pillar framework  Master the Art of Managing Expectations  Build a Strong Team for Scale  Embrace Fire Prevention over Firefighting The go-to-market mindset of a modern CPO is more than just signal noise. Tune in to this episode to find out how to unlock the value of your existing product management organization and succeed as a product management executive. Mike and Jason explore how the macro climate has influenced a shift in the CPO role and what may be next. Jason's Bio: Jason has served in product leadership roles in various industries the last 18 years with a key focus on building, refining, and successfully implementing GTM strategies as part of M&A integrations, product consolidations, and new product launches. With a core focus on driving revenue growth, cost efficiency, and customer satisfaction, Jason has helped companies from wide range of industries grow and achieve these successes, from finance at SS&C Eze, legal at Litera, now CPO at GoCanvas supporting companies in the trades digitizing their operations. To Learn more about Jason to go -- https://www.linkedin.com/in/jasonvandermeer/

GTM Disrupted host Mike Smart gets a chance to talk go-to-market, ABM and customer growth practices with Adam Turinas, CEO & Founder of Health Launchpad a health tech marketing consultancy. His new book “Total Customer Growth” outlines how to use ABM to impact topline results. Adam reveals how several health tech companies have benefited from ABM by adopting concepts including precise targeting, personalized engagement and sales development (SDR) buy-in. Key take aways from this episode include: 1. How to break marketing lead MQL addition 2. Implementing ABM at any size company 3. Identifying and tracking Key ABM metrics 4. Achieving Total Customer Growth through account-based experience (ABX) Mike and Adam discuss the key concepts of his book. Adam shares his career journey from advertising executive to health tech entrepreneur and marketing expert. Adam's Bio Adam Turinas is a long-time technology marketing leader and entrepreneur. Adam spent two decades marketing for Dell, IBM, Bank of America and dozens of other major marketers. In 2012 he founded, grew and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that is teaching clients how to use ABM. To Learn more about Adam to go -- https://www.linkedin.com/in/adamturinas/ Learn more about Health Launch Pad at https://healthlaunchpad.com/

In a recent interview GTM Disrupted host Mike Smart sat with Sangram Vajre, best-selling author and Co-Founder/CEO of GTM Partners, a data driven go-to-market analyst firm to chat about the urgent need for B2B companies to modernize their go-to-market functions. Sangram shares his experience and insights on how to use a go-to-market framework to scale a company at every stage to sustain growth. His call to action for B2B companies that struggle with stagnant Net Recurring Revenue (NRR) is based on clarity, alignment and trust starting at the C-Suite. Sangram's Bio: Sangram has been at the forefront of the B2B marketing trends for over a decade. He is the author of two books on B2B marketing the most recent one “MOVE The 4-question go-to-market framework” is a Wall Street Journal best seller. Sangram believes his primary job is being a great husband and Dad. His side gig is running GTM Partners. Prior to his most recent side gig, he was co-Founder and Chief Evangelist of Terminus the ABM platform company. He has also served as head of marketing for Pardot, a Salesforce company. To Learn more about Sangram to go - https://www.linkedin.com/in/sangramvajre/ Correction Please Read: At 21 minutes into the show I stated that Product Board acquired the product management community “Mind the Product”. Correction – on February 1, 2022 Pendo.io Inc. announced that it acquired Mind the Product the terms were not disclosed.

GTM Disrupted host Mike Smart reconnects with Jesse Lujan Vice President of Product at Ascend a leading a leading provider of Accounts Payable (AP) automation solutions for medium and large enterprises. Jesse shares his insights on the evolution of an organization from legacy on-prem to a multi-tenant business model and ultimately to being product-led. Jesse emphasizes the essential ingredient of go-to-market success is product management and sales alignment. As a former scientist Jesse brings a strong data-driven mindset to the product leadership role with a keen emphasis on cross-functional collaboration and shared goals. Jesse's Bio: Jesse is a B2B SaaS Product Management expert with a focus on utilizing quantitative and qualitative strategies to create successful products. Responsible for driving Ascend's product vision by prioritizing the right value-adding People, Products, and Processes. His focus is using market research, business case scenarios, and experimental design to orient my teams to produce accurate and measurable roadmaps. Prior to Ascend, Jesse was a scientist in immunology, R&D, and therapeutics. He transitioned into enterprise software while working as a product consultant at Egress Solutions, Inc. To learn more about Jesse go to https://www.linkedin.com/in/jesselujan/

GTM Disrupted host Mike Smart interviews Brian Utz Sr Director of Global Product Management at Sopheon, a leading innovation platform for innovation, product, and project professionals. Brian brings a diverse product management background, having built products and solutions for retail, finance, and now for the enterprise. He shared that his experience in the B2B and B2C domains provides a set of common principles that are based on customer/user empathy, an understanding of their job to be done, and knowing the customers' customers leads to better product outcomes. We also discussed how customer and stakeholder alignment is crucial to market success. Brian's common sense insights on the B2C and B2B knowledge transfer give PMs practical approaches to improve product launch success. Brian's Bio: Brian is a seasoned product professional, with experience in business verticals from Retail to Finance. As a product leader Brian helps teams design, build, release and launch the leading innovation solutions for Sopheon. Brian has seen the best parts of small companies operating in start-up mode and the advantages of the scale of large organizations can leverage to benefit their customers. Always with an eye toward innovation, Brian uses all this experience and learning to help his team bring the best possible products and experiences to market. To learn more about Brian go to https://www.linkedin.com/in/brian-utz/

How do you ensure maximise the chance of success when launching a new product or service? This week, Sean finds out from product management expert, Mike Smart... When it comes to launching a new product or service, you don't want it to underperform. The worst feeling after launching a new product or service is realising you haven't hit the right pain points, or you haven't designed it correctly and it flops. If you want to make sure your product and service launches find their mark every time, then this week is for you. On this week's episode, Sean interviews Mike Smart, Founder and Managing Principle at Egress solutions, to figure out how you to get your research right so you nail your next launch. Here are some of the most valuable bits this week: 06:57 - The benefit of sales experience when developing product 10:53 - What to ask yourself before spending ANY money on a new product or service 15:23 - Just because they have a pain, will they actually pay to solve it? 21:51 - What's more powerful? Solving a pain, or helping a customer achieve a goal? 31:43 - A fantastic and clever way to test your new product or service 42:12 - How to sort the good ideas, from the great ones ------------------------------------------------------ Watch or listen to full episodes on: • Spotify: https://loom.ly/NuK50WA • Apple: https://loom.ly/-oy8jL4 • YouTube: https://loom.ly/u_vibuw • ScaleHQ website: www.ScaleHQ.com.au/podcast Or contact our guest at: • Linkedin: https://www.linkedin.com/in/masmart/ • Website: https://egresssolutions.net/about-us/#SalesConversion #ProductTesting #ProductLaunch

Mike Smart of Egress Solutions has an exhilarating discussion with successful entrepreneur Esben Friis-Jensen. He is working on his second start-up in less than 10 years. Esben adds a unique perspective on the product-led growth (PLG) initiative with offers his thoughts on how the enterprise software business will shift and change in the future. We discuss the progression of PLG and how it will change how software companies organize teams to improve their effectiveness. Esben is Co-founder and Chief Growth Officer at Userflow, a no-code onboarding flow builder that enables customized in-app tours and checklists. Previously he was Co-founder and Chief Customer Officer at Cobalt, a security platform that offers Pentest as a Service (PtaaS). Esben began his career as a consultant with Accenture responsible for the deployment management of global IT implementations. Esben' Bio: Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a 200+ employee company. Esben holds BEng in Mathematics and MEng in Mathematical Modeling from Technical University of Denmark (DTU). ----------- Guest: Esben Friis-Jensen | Linked In: Esben Friis-Jensen Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Mike Smart of Egress Solutions sits down with Kavita Ganesan, PhD founder of Opinosis Analytics and author of “The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications.” Kavita brings key insights and ideas about how enterprise and mid-market software companies can apply an AI mindset to have greater success layering AI capabilities and tools into new and existing solutions. Kavita shares her experience of over 15 years in the trenches completing successful AI projects with companies such as eBay, 3M and GitHub. As an AI thought leader, advisor, strategist and educator, Kavita has worked with enterprise leaders and practitioners around the world to implement AI strategically. Kavita has been featured by numerous media outlets including Forbes, CEOWorld, CMSWire, Verizon, SDTimes, Techopedia, and Ted Magazine. Kavita's Bio: Kavita Ganesan is the founder of Opinosis Analytics (http://www.opinosis-analytics.com), an AI advisory and consulting company, and a strategic advisor, educator, and consultant. Over the years, she has advised Fortune 500 companies as well as midsize to smaller operations and has helped deliver numerous successful AI initiatives.  Kavita holds graduate degrees from top computer science programs in the US—specifically, a master's degree from the University of Southern California and a Ph.D. from the University of Illinois at Urbana Champaign–specializing in applied AI, NLP, and search technologies. With over fifteen years of experience, parts in the trenches, and then out of it to advise leaders and teams, Kavita has seen a range of problems in practical applications of AI, leading to failed and canceled initiatives. Kavita's mission is to change the status quo. She aims to see many more wins in the adoption of AI through mindset changes, sound strategies, and education. To learn more about Kavita, visit www.Kavita-Ganesan.com. Finally, if you're not already connected with Kavita on LinkedIn, you can do at https://www.linkedin.com/in/kavita-ganesan/ ----------- Guest: Kavita Ganesan | www.Opinosis-Analytics.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

In this episode Mike Smart of Egress Solutions interviews Jim Ewel, Trainer, Coach, Author of The Six Disciplines of Agile Marketing and Co-Founder of the Agile Marketing Alliance. Jim Ewel shares insights from his most recent book "The Six Disciplines of Agile Marketing" on how to improve employee engagement, customer success and business outcomes through embracing the practices of business agility. As one of the leading voices on Agile Marketing Jim outlines a path to greater marketing effectiveness and improved business results. Jim's insight is based on decades of executive experience and consulting engagements with many of the most successful global technology firms. His key to successful business agility is based primarily on a shift in mindset for the marketing organization as well as the front line professionals and their stakeholders. According to Jim, CEO's and other executives should avoid “cheerleading” agile initiative and resist the urge to make too many decisions; instead their role is to provide the resources, provide the leadership, get obstacles out of the way. Jim's Bio: JIM EWEL is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to the implementation of Agile marketing, The Six Disciplines of Agile Marketing. He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing, including organizations as diverse as T-Mobile, Salesforce, Best Buy Canada, Thales, Doxy.me, EQ Bank, Boston Private, CUNA, NAIT, Deseret Digital, SpaceSaver, Great Dane Trailers, Northern Arizona University, Netskope, Sprinklr, and Zenprise. Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video. ----------- Guest: Jim Ewel Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

In this episode Mike Smart of Egress Solutions interviews Alex Gammelgard, a go-to-market and product marketing leader and expert with extensive background in B2B and B2C GTM strategy and execution. Gammelgard describes her unique path to achieve GTM career success and how she continues to differentiate herself. She emphasizes that during our current times of uncertainty and coping with macro-economic factors product marketing best practices and our core go-to-market skills are even more valuable in the technology sector. Alex's perspective is, “Understanding the customer, anticipating their needs, and delivering easy-to-use solutions with great education and support are still key fundamentals of go-to-market success.” Alex' Bio: Alex is a GTM and product marketing executive with expertise driving go-to-market strategy and brand outcomes for and B2B SaaS, Marketplace, AI, and Robotics companies. As a consultant she works cross- functionally with senior leadership to help define and drive company strategy. Previously Alex has worked with companies such as Active Campaign, Softbank Robotics US, Rentlytics and Apttus in leaderships roles such as Head of Product Marketing, Head of go-to-market strategy and Sr. Direction of Brand Development. ----------- Guest: Alex Gammelgard | https://www.linkedin.com/in/agammy/ Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Nils Davis, the author and podcast host of "The Secret of Product Management," jumps onto Mike Smart's show GTM Disrupted to discuss the vast world of product management, product writing, sales, software tooling, and go-to-market strategies. Davis emphasizes that successful product management and go-to-market strategies requires a comprehensive grasp of the customer experience, along with the company's strategic goals. Learn from Davis and Smart as they take a deep dive into the fast paced role of sales in the go-to-market process. Davis emphasizes the importance of aligning sales and product teams around a shared vision and strategy, and of creating a culture of experimentation and continuous improvement. Overall, the interview provided valuable insights into the world of product management, marketing, and sales. ----------- Guest: Nils Davis * The Secrets of Product Management podcast: secretsofpm.com * My site, The Secret Product Manager Handbook: secretpmhandbook.com * My book: The Secret Product Manager Handbook: secretpmhandbook.com/amaz * My LinkedIn: linkedin.com/in/nilsdavis. Host: Mike Smart | www.EgressSolutions.net About Nils Davis: Like you, product management expert and author Nils Davis has seen product management defined numerous ways over the years. Is it the CEO of the product? Owner of the backlog? The locus of business, user experience, and technology? Or is there a different, better way to think about product management? Based on over more than two decades of enterprise product management, including a stint managing a product for product managers, Nils's view is radically different. The fundamental component of successful products is the problem they solve for customers. Focusing your efforts on understanding, solving, and communicating about market problems creates a powerful structure for making better decisions, becoming more persuasive, and getting superior products to market.  In his articles, his podcast The Secrets of Product Management, and his book, The Secret Product Manager Handbook, he shares new, powerful ways for product managers to create more value by ensuring every product is a solution to a meaningful market problem. And that every team creating and selling products is as effective and motivated as they can be.  See if that will work for you. I have a lot of different versions. And feel free to wordsmith as necessary. ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

In this interview, Mike Smart of Egress Solutions interviews Phil Montgomery, General Manager for Security Product Marketing GTM at Microsoft, discussing his vision for the future of technology and how the principles of go-to-market will change as the market evolves. Montgomery emphasizes the importance of innovation and collaboration in driving progress between various departments in order to secure the success of an organization. He also discusses the growing importance of security and privacy in the tech industry, noting that Microsoft is investing heavily in these areas to ensure that its products and services are secure and trustworthy. Throughout the interview, Montgomery demonstrates his deep knowledge of the tech industry and his passion for driving positive change, underscoring his position as a leading voice in the field. Phil's bio: Phil Montgomery joined Microsoft as General Manager of Security Go-To-Market in June 2021, bringing more than 25 years of technology marketing experience across security, enterprise software, services, hardware, Internet of Things and other segments. He has launched over 20 products and services for both startups and large companies. Prior to joining Microsoft, Phil served as SVP of Product Marketing for FireEye/Mandiant. Phil also held senior product positions at Pulse Secure, identiv, VMware, Blue Coat, and Citrix Systems. Phil is based in Silicon Valley, and originally from Australia. He is a graduate of the University of Southern Queensland with a bachelor of business degree and spent seven years in the Australian Army departing with the rank of Captain. ----------- Guest: Phil Montgomery | Microsoft Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

For Yasmeen Turayhi, diving into the topic of product marketing and B2B SaaS is a breeze given the fact that she has established an authority in these fields. Yasmeen has extensive experience in product marketing and B2B SaaS. She's known for collaborating with cross-functional teams to ensure the product meets the needs of enterprise customers. Mike Smart of Egress Solutions learns from Yasmeen the ins and outs along with what's changing. Target audiences, messaging, and marketing collateral that drives adoption- these are just some of the things that Mike Smart explores in the name of effective product marketing. With the rapidly-changing landscape of the SaaS industry, they discuss the importance of staying up-to-date on emerging trends and technologies to remain competitive. ----------- Guest: Yasmeen Turayhi Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Mike Smart of Egress Solutions sits down with Wayne Cerullo's of B2P Partners to learn of his extensive experience in B2B SaaS marketing while promoting his book, B2P Partners. Wayne is a recognized thought leader in the industry, and his insights into product marketing are invaluable. Wayne's book, B2P Partners, outlines the shift from B2B to B2P (Business-to-People) marketing. This approach emphasizes the importance of building relationships with individual buyers, rather than simply selling to businesses. Throughout the episode, they discuss the essential components of product marketing and how they relate to B2B SaaS marketing. Wayne's experience and expertise make this a must-listen episode for anyone involved in product marketing or B2B SaaS. By the end of the episode, listeners will gain valuable insights into B2B SaaS marketing, the importance of relationship building in the B2P era, and the key strategies for effective product marketing. ----------- Guest: Wayne Cerullo | www.B2PPartners.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Mike Smart of Egress Solutions discusses with Chad McAllister the extensive experience in go-to-market and company effectiveness. Chad is a seasoned business strategist, and his insights into these areas are invaluable. Together, they look into Chad's approach to go-to-market strategy and how he has helped companies successfully bring products to market. From developing a clear value proposition to identifying target audiences and crafting effective messaging, they workshop strategies that have worked for him. They also take a closer look at Chad's expertise in company effectiveness, which encompasses everything from organizational structure and culture to leadership development and process improvement. His experience in these areas can help companies achieve their goals and maximize their potential. Throughout the episode, we'll discuss the essential components of go-to-market strategy and company effectiveness, and how they relate to each other. Chad's experience and expertise make this a must-listen episode for anyone involved in business strategy and company growth. ----------- Guest: Chad McAllister | www.ProductMasteryNow.com Host: Mike Smart | www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

GTM Disrupted is LIVE! Mike Smart of Egress Solutions formally introduces himself in this complete telling of his backstory, credentials, and expertise. Product Marketing and the world of technology has been a passion of Mike Smart's for some time now. Mike sets the stage for the constantly changing times that we live in. The product marketing world is consistently being disrupted. With enthusiasm, Mike Smart's network has discussed the several phenomena they are facing and how they manage to provide quality service and meaningful experiences. For more than 25 years, Mike worked with information technology and software businesses as an executive running product management responsibilities. He successfully guided development and launched new products in the internet security, service management and mobile data software markets. To connect with Mike Smart, visit www.EgressSolutions.net ----------- This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game. Learn more at www.EgressSolutions.net

We originally recorded a Reading preview on the day of the Queens passing, so the game was postponed. However, if we have one rule (that we don't ignore-ish) - we have to take a contestant's first answer!! We have to have some standards. So here is a sort of preview show that descends very quickly into one disaster after another involving Blue Cheese and Coventry but finally ends with a crescendo - before Pete forgets that Stilton is a blue cheese, and it all goes wrong again!! Thanks to Mike Smart who provides our first (and very possibly last) addendum COYH!!!! Learn more about your ad choices. Visit megaphone.fm/adchoices

Recruiting Automation is finally moving from a theoretical concept to pragmatic reality. A combination of the unique pressures talent acquisition is currently under and some quantum leaps forward in technology means automation is becoming a smart solution for an increasing number of employers. However, I know that this currently throws up more questions than answers for many TA leaders, so over the coming weeks and months, I'll be doing some deep dives into the practicalities of automation with practitioners who have hands-on experience. We've recently had a couple of episodes looking at screening via conversational ai, and in this episode, I wanted to explore the growing trend towards automated sourcing. My guest this week is Mike Smart, a hands-on recruiter and Global Talent Leader at Devo. Devo is having a lot of success using automated sourcing to deal with some tough recruiting challenges, and Mike has some valuable insights and advice to share. In the interview, we discuss: Dealing with the mismatch in supply and demand of talent Helping hiring managers understand the reality of current hiring dynamics How employers can stand out on LinkedIn Automating manual processes Augmenting recruiters with intelligent technology Finding undiscovered candidates Can you effectively automate candidate outreach in a way that resonates? The power of being persistent Advice to Talent Acquisition leaders on the reality of automation What does the future look like? Listen to this podcast on Apple Podcasts.

This was such a great episode to catch cup with a great friend and to praise God. If you get anything out of this it should be to slow down and take it one day at a time and live for God and be relaxed. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sidney-wightman/message Support this podcast: https://anchor.fm/sidney-wightman/support

Your Shop for calisthenics gear: https://www.gornation.com __________________ Welcome to this episode of our Interview series where I take the most successful and known calisthenics and street workout athletes from all around the world and ask them about their mindset, workout advice and their story. Today's guest is a living super saiyan, the impressive athlete Mike Smart. We're talking about his Calisthenics Journey, his friendship with Daniels Laizans, Anime, Injuries, Steroids and his habits for a shredded body. Enjoy this episode and feel free to support this series with a review if you liked it! #calisthenics #interview #athleteinsider

An awesome chat with Mike Smart a 6'1" beast who has achieved superhuman strength while overcoming countless injuries. Listen in to get some tips on improving your handstand!

Today I had the opportunity of speaking with Mike, the CEO of Digital Payments to learn about the POS system. Smart Digital Payments socials: Twitter: system_payment Reddit: Smart Digital Payments Facebook: https://facebook.com/smartdigitalpayments YouTube: https://www.youtube.com/channel/UC8FePXCRHdH5mzyUDr8EaXg CryptoQuandary Links: About CryptoQuandary Website: https://abbfe6z95qov3d40hf6j30g7auo7afhp.mypinata.cloud/ipfs/QmSU2EdUfrudhGcGbVZs8DhckBRB1Pq8mtk3dwQAxQ7vqk/ ⬇️Learn Blockchain⬇️ Ivan On Tech Academy: https://academy.ivanontech.com/a/30997/e6Z8YAt3 Fold App Bitcoin Reward Card Signup: https://use.foldapp.com/r/2skLhEI4 Sign up for Crypto.com ⤵️ https://platinum.crypto.com/r/m538d4ccg4 to sign up for http://Crypto.com and we both get $50 USD Back up channel: LBRY: https://lbry.tv/@cryptoquandary To be apart of LBRY: Join LBRY: https://lbry.tv/$/invite/@cryptoquandary:5 ⚡Grasping Bitcoin with Ease E-Book:⚡ https://www.amazon.com/Grasping-Bitcoin-Ease-John-Cafarelli-ebook/dp/B088GPZ3BJ/ref=mp_s_a_1_2?dchild=1&keywords=grasping+bitcoin+with+ease&qid=1590110625&sprefix=grasping+bit&sr=8-2 ⚡If crypto is your preferred form of payment and you want an E-Book e-mail me at Cryptoquandary@gmail.com for a copy. All crypto accepted! ⚡All Socials: https://cointr.ee/cryptoquandary ⚡Twitter: https://twitter.com/CryptoQuandary ⚡Parler: https://par.pw/profile/Cryptoquandary/posts #bitcoin #blockchain #cryptocurrency #youtube #website --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/CryptoQuandary/message

Mike Smart is Founder and Managing Principal at Egress Solutions, a product management and product marketing consultancy. He brings more than 20 years of experience with lean techniques in product strategy, product adoption, product launch, and customer acquisition.   By the numbers, Mike has successfully launched software products for small and mid-market technology firms that have generated more than $250 million in revenue. Through Egress he has also consulted on product strategy and product integration in M&A transactions valued at $1.7 billion.

It’s time.  It’s time to re-think sales enablement and go-to market strategies. On this episode of Pragmatic Live, Mike Smart, founder and principal consultant for Egress Solutions Inc, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to discuss the old truths of sales enablement and go to market strategies and how companies that can pivot quickly, are the ones that will survive in the current ever-evolving business landscape.

Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future? Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did or did not purchase your product, pulling larger amounts of data from larger quantities of buyers can give you deeper insight into market problems and product possibilities. Understand how to balance the quantitative data with the qualitative data and uncover new opportunities for your business.      Want to learn more about win/loss analysis and how it can help you become more market and data-driven? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.  

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You’ll hear why in this discussion, along with six elements addressed by a go-to-market strategy: Defining the target marketCreating a compelling reason for customers to buyDetermining the pricing strategyCrafting the positioningConducting competitive analysis, andPreparing to launch. Discussing go-to-market strategy is repeat guest, Mike Smart. He is a product management practitioner and founder of Egress Solutions, which helps companies implement product management best practices that build and launch successful products. 

How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You’ll hear why in this discussion, along with six elements addressed by […]

How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You'll hear why in this discussion, along with six elements addressed by […]

Episode 128 - I got to talk with Mike Smart from the Indiegogo campaign, BentoStack

Episode 128 - I got to talk with Mike Smart from the Indiegogo campaign, BentoStack

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis. This traditionally is considered a sales tool to understand why a customer chose or rejected a product. However, savvy product management groups recognize it as vital analysis for improving products and the customer experience. To explore the topic, I talked with Mike Smart who teaches organizations to conduct win-loss analysis from a product management perspective and also manages the entire analysis for organizations. He is a product management practitioner and founder of Egress Solutions, which helps companies implement product management best practices that build and launch successful products.

Adding win-loss analysis to your product management toolbox may be the single most effective change you can make I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis. This traditionally is considered a sales tool to understand why a customer chose or rejected a product. However, savvy […]

Adding win-loss analysis to your product management toolbox may be the single most effective change you can make I love it when listeners suggest topics to explore on this podcast. One of those is win-loss analysis. This traditionally is considered a sales tool to understand why a customer chose or rejected a product. However, savvy […]

In our next installment of Cognizant’s Center for The Future of Work’s podcast series, Mike Smart, Senior Analyst and Operations Officer at NelsonHall, reveals how organizations can and should fight back to protect themselves and their customers in the ongoing cybersecurity war.

Hull City 2-0 Watford After a let down of a game v Hull, Jon, Jason and Mike (with the help of Mike Smart) talk about the match. Plus Arlo tells us what we should do instead of booing and the boys (with even more help from other Watford fans) talk through the potential Players of The Season. You can vote now at watfordfc.com

Mike Smart, Founder and Principal Consultant, Egress on Measurement-Driven Product Management