Podcast appearances and mentions of maja voje

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, the GOAT of Go-To-Market and author of the best-selling book Go-To-Market Strategist, breaks down the 7 Go-To-Market motions and how to choose the right one for your business.We cover:

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMany see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it's a much more holistic journey that requires prioritization and strategic focus.In this episode, we dive into:

Maja Voje, a go-to-market consultant and bestselling author of The Go-To-Market Strategist, has worked with over 800 companies, from Google and Rocket Internet to startups and scale-ups. But even with an impressive career, she's had to make tough calls—like recognizing when it's time to walk away from a role.Maja opens up about:- The fear of overstaying vs. leaving too soon- How she evaluates whether to stick with a role or move on- Lessons from working with limited resources and competing against well-funded companiesThings to listen for:(00:00) The challenge of knowing when to quit(00:47) Growing up in Slovenia and early ambitions(03:17) Discovering growth hacking and marketing(06:52) Challenges and successes in marketing(08:17) Thank you to our sponsors, Navattic & Appcues(15:33) Navigating career transitions and advice(32:49) Overcoming financial constraints in business(35:12) Advice for professionals facing constraints(36:51) The importance of proactivity and learning from mistakes(40:54) Balancing work, health, and personal life(53:32) Navigating social media and business strategies(59:18) Embracing abundance and supporting othersThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Maja:LinkedIn: https://www.linkedin.com/in/majavoje/Maja's GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.comWeekly newsletter (Substack): https://knowledge.gtmstrategist.com Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/ Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

You've probably heard “go-to-market” thrown around like it's just a product launch. But it's way more than that — and today's guest breaks it all down with clarity, energy, and zero fluff.In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who's worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything — fast.Whether you're building something from scratch or scaling a proven product, this episode will reshape how you think about launching, growing, and repeating success.About the GuestMaja Voje is a globally sought-after go-to-market strategist, best-selling author of GTM Strategist, and founder of Growth Lab. With over a decade of hands-on experience, she's helped 750+ companies — from early-stage startups to Fortune 500 firms — build repeatable, scalable growth systems.She co-teaches one of the most popular online growth courses (used by teams at Tesla, IBM, and Booking.com), and her GTM templates and playbooks have helped thousands of businesses get to product-market fit faster. Maja is also a keynote speaker and was named Female Role Model of the Year in 2018.Key TakeawaysGo-to-market isn't just launch day — it's an ongoing, strategic system.Focus > Scale: Narrow, repeatable systems beat brute force and ad spend.Understand the difference between early customer profile (ECP) and ideal customer profile (ICP).Why AI is a superpower for research, messaging, and GTM — if you use it right.Common GTM mistakes that waste time, money, and team morale.How to avoid "shiny object syndrome" and stay focused on what actually moves the needle.Chapters & Timestamps[00:00:00] Welcome & Episode Start[00:00:15] Maja's origin story in marketing and startups[00:03:06] The accidental path to growth hacking[00:04:53] What go-to-market actually means[00:08:29] Why GTM is not just a launch[00:10:19] How fast-moving markets force constant GTM updates[00:12:57] First mover advantage vs. fast follower strategy[00:19:39] Why companies resist GTM adaptability[00:25:10] Rapid-fire GTM questions[00:31:25] The role of early adopters and how to find them[00:35:17] Beachhead segment strategy (and WWII analogies)[00:39:23] AI's impact on go-to-market — good and bad[00:48:04] Creativity, content, and where AI falls short[00:50:43] Where to find more from Maja & closing thoughtsLinks & ResourcesMaja's Go-To-Market Power Hour TemplateSign up for her newsletterConnect with Maja on LinkedIn---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it's more important than ever in the AI era. Maja explains what defines an ECP, where to find them, how to speak their language, and how to avoid the most common mistakes when launching new (especially AI-driven) products. We explore how to validate willingness to pay, protect yourself from underpricing, and structure a GTM team for success. This episode is a must-listen for anyone launching new products or features - whether you're an early-stage startup or an established company entering new territory. Here are some of the questions we addressed with Maja: What is an Early Customer Profile (ECP) and how does it differ from an Ideal Customer Profile (ICP)? Where and how can you find your ECPs - especially in AI-related markets? How should you message and sell to early adopters who are skeptical or risk-sensitive? How do you validate willingness to pay before fully launching a product? What pricing models work best in early-stage AI product launches - and how do you avoid underpricing? What are the most common GTM pitfalls when launching new products or features? Who should be on your internal "launch squad" to successfully bring a new AI product to market? Tune in and find out how you can successfully launch your new AI feature set.

How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more.We got Maja Voje, also known as the GTM Strategist, to join us and share her thoughts on this and more.(00:00) - Introduction (02:34) - Challenges in Scaling Beyond 10 Million (03:30) - Inbound Marketing Struggles (04:50) - Outbound and ABM Strategies (07:05) - AI SDRs and Personalized Outreach (11:52) - Navigating LinkedIn's Compliance Issues (13:53) - Humanization vs. Automation in GTM (19:21) - Adapting to AI in Product Market Fit (21:54) - Revisiting Messaging and Pricing Strategies (25:38) - Outcome-Based Pay in the Workforce (26:33) - Understanding Value Metrics (27:55) - Pricing Experiments and Strategies (36:49) - Adopting AI in the Workforce This episode is brought to you by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage's RevOps experts—crafted for enterprise teams to maximize performance.Never miss a new episode, join our newsletter on revenueformula.substack.com

What's up everyone, today we have the pleasure of sitting down with Maja Voje, Founder of Growth Labs and the Author of GTM Strategist. Summary: This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing early stage startups, from picking the right early channels and leveraging qualitative insights, to uncovering the limitations of willingness to pay and locking down the moving target of product market fit. We also cover how to overcome biases, leverage intuition and simplify all things go-to-market.About MajaMaja started her career bouncing from government consulting, journalist intern and Program Manager rolesShe then kickstarted her entrepreneurial journey and launched Growth Lab, an early version of her consultancy where she moonlighted as a consultantShe worked at Google on Speech Ops, where she led a team of 9 on a globally coordinated technology development projectShe later worked for various startups across London and Brussels; leading marketing, comms and growth strategy She then worked remotely for a web3 blockchain startup based in Hong Kong and took on the role of CMO where she raised over 20M in growth capital and attracted 16,000 early adopters She's a mentor at the Swiss Entrepreneurship ProgramShe's the author of GTM Strategist, a comprehensive guide on launching a new product and gaining PMFToday she's doubled down on her consultancy Growth Lab where she's worked with brands like Heineken, Bayer, Miro and ProductLed. She's also taught Growth principles to more than 50,000 students around the world including employees from Tesla, Apple, Deloitte, Adidas…Maja, what a wild and amazing journey, thanks so much for your time today.What CMOs and Growth Advisors of the Future Should be Doing TodayMaja shares straightforward advice for those setting their sights on a Chief Marketing Officer or growth advisor role: stick with it. Jumping from one project to another without fully engaging in the entire lifecycle—from planning to execution to scaling—might seem dynamic, but it lacks the depth that comes from true commitment. She believes that the real insight into marketing leadership springs from not just launching a product but also from nurturing it and watching it grow to a stage where it can be replicated efficiently and effectively.During the interview, Maja described what she calls a "speed learning period." This intense phase of hard work, though daunting, is invaluable. Here, you're not just working; you're absorbing through active participation. It's a time filled with late nights, teamwork, and, yes, lots of pizza and energy drinks. It's about making the most out of the resources around you—mentors, colleagues, and the safety net of not yet playing with your own money.Maja also touched on the psychological barriers like imposter syndrome that can stunt growth. Her advice? Push past those doubts. Success breeds confidence, and with each win, the blueprint for repeating those successes becomes clearer and more intuitive. She advocates for a mix-and-match approach to professional roles: try a bit of mentoring here, some part-time consulting there, and see what suits you best.She's passionate about remaining relevant and adaptive in the fast-paced marketing world. For Maja, it's not just about keeping up; it's about continuously applying what works on a larger scale and helping more people with those proven strategies. This excitement for her work shines through when she talks about scaling what works and bringing more value to more clients.Key takeaway: To really prepare for a CMO role, immerse yourself completely in projects and embrace the learning that comes with each phase. Avoid hopping too quickly from one opportunity to the next without reaping the full benefits of your experiences. Stay versatile, stay engaged, and remember, adapting proven strategies on a wider scale can amplify your impact and keep your skills sharp in a competitive field.Recognizing the Value of Simplicity in GTM StrategiesWhen Maja talks about marketing strategies, she hits home the need for simplicity. It's easy for marketers, especially the seasoned ones, to fall into the trap of making things more complicated than they need to be. Maja explains that the smarter you get, the harder it can be to keep things straightforward. You start seeing more angles, more risks, and more possibilities, and suddenly, you're stuck—nothing moves because you're overthinking every detail. This is what Maja refers to as the "curse of intelligence." You know so much that it actually starts to hold you back.In her view, one of the biggest hitches in deploying marketing strategies is the sheer overwhelm of options. This often leads to what she describes as "analysis paralysis." You end up doing nothing because you're too caught up in your head, dissecting various possibilities and scenarios. And in a world where speed to market is crucial, being stuck in this loop can be disastrous.But there's more to it. According to Maja, bigger companies often struggle with decision-making because it feels safer to spread the responsibility around. This might mean bringing in various consultants and team members to weigh in, which can drag out the process even further. It's like trying to cook a meal with too many chefs in the kitchen—everyone has an opinion, but dinner never gets made.Maja stresses the importance of creating a culture where it's okay to make mistakes. The best teams, she says, treat failures as stepping stones to better solutions. They use a scientific approach, testing ideas, learning from missteps, and gradually getting wiser. It's about creating a space where people feel secure enough to try new things without fear of retribution if they don't hit the mark right away.Key takeaway: Keep your marketing strategies simple. Don't let knowledge become a barrier to action. Encourage a team environment where trying and failing is just part of the process, because that's how you find what really works. This not only keeps your team moving forward but also ensures you remain agile and responsive in a competitive marketplace.GTM for Products that are Good but not GreatMaja delves into the raw experiences of working in startup environments where resources are tight but ambitions run high. She shares that the perfect product is a myth that hinders more than it helps. It's a common trap for many startups—they spend too much time polishing a product instead of getting it into the market to start learning from real customer feedback. Maja emphasizes the importance of launching early and initiating those critical feedback loops that inform successful go-to-market strategies.In her journey, Maja has seen startups falter not just because their products were imperfect, but often because they weren't communicating effectively with the right market segments. She recounts how targeting can make or break the initial traction of a product. Sometimes, a pivot in the target audience, whether geographic or demographic, can dramatically shift the results. Maja advocates for starting small and embracing activities that might not scale initially but can provide invaluable insights and early adopters.For example, Maja describes a CRM startup's approach to finding its niche. They simply posted an invite to their beta version in a large Facebook group and quickly gathered their first 100 users. This initial user base helped them understand that their product wasn't suitable for e-commerce but was a hit with solo entre...

How can you achieve Product Market Fit for your B2B SaaS? Why is a Go-To-Market Strategy important for your B2B SaaS? In the first season of this podcast, we interviewed Andrew Davies on the same topic, resulting in one of our most listened-to episodes. To delve deep into the concept of product-market fit and the entire spectrum of the go-to-market strategy, show host Joran Hofman speaks with Maja Voje, a best-selling author of 'GTM Strategist' and the Founder & Investor at Growth Lab. Maja, an expert in go-to-market strategies for SaaS companies, is actively involved in running GTM Bootcamps, hosting podcasts, and mentoring within the Swiss entrepreneurship program. Key Timecodes (0:37) Show and guest intro (1:19) Why you should listen to Maja Voje (2:07) What is the go-to market strategy? (4:42) What is product market fit?  (6:15) The most common mistakes companies make while trying to go to market (13:34) The Path to Product-Market Fit: Maja's Strategic Process (21:00) What successful companies are doing right with GTM (25:06) How to sell your product when its not even ready yet (30:08) The most common challenges when trying to achieve product market fit? (33:35) The future of building a go to market strategy (38:45) How to grow towards 10K MRR (39:59) How to grow towards 10 million ARR (41:31) Maja's crucial advice to B2B SaaS founders  (43:06) What Maja Wishes she knew 10 years ago

Today brings the very first podcast episode of 2024

Today's podcast isn't exclusively about new product launches. Instead, we're taking a step back to address broader questions: What exactly is product-market fit, and how do you know if you've achieved it? Host Wes Bush chats with GTM strategist Maja Voje, breaking down the six key points and steps for uncovering product-market fit. They discuss various topics, from understanding your market, to establishing effective feedback loops, and approaching product pricing. These insights, detailed in Maja's new book, Go-To Market Strategist, help to streamline the intricacies of achieving market success. Key Takeaways: [00:30] Product-market fit challenges and framework [06:15] Beachhead segment strategy [13:10] Avoiding Moby Dick Syndrome [16:55] Product development challenges [22:50] Flexibility in product approach [25:00] Pricing strategy and value metrics [31:35] Positioning in the market [38:30] Growth strategies and channels About Maja Voje: Maja Voje hosts the Growth Trends series and is the bestselling author of the new book Go-To-Market Strategist. She is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. Maja teaches in one of the best-selling Udemy online courses, with more than 50k students. Links: Maja Voje | LinkedIn  Maja's Book | Go-To-Market Strategist 

This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.TOPICS DISCUSSED IN TODAY'S EPISODE What is GTM: different than product launch What is the beach head strategy The difference between Prince Charles and Ozzy Osbourne Common mistakes  The military approach The grunt work threshold Talking to customers Demand generation vs demand capture Optimizing for profit vs adoption Resources: BOOK Maja Website Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook   Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

In today's product-led convo, host Maja Voje talks with two exceptional experts from Amplitude: Tiffan Dano Kwan, the company's Chief Marketing Officer, and Ashley Brucker Stepien, the VP of Global Marketing. Together, they dive into why implementing an analytical system is essential for effective decision-making in leading a PLG strategy. The discussion explores valuable lessons from their experiences with some of the fastest-growing product-led companies, emphasizing the importance of establishing a legal system, measuring and monitoring pipeline growth and revenue in marketing, and aligning business objectives with a North Star metric. Key Takeaways: [05:25]: Setting up analytics [09:30]: Monitor key metrics and ROI [17:40]: Flexibility in planning  [25:30] Identifying key moments for users [27:30] North Star Metric for marketers [32:30] Input-output metrics and correlation to value [38:04] Setting up analytics system About: Tiffan Dano Kwan is the Chief Marketing Officer at Amplitude, known for her expertise in shaping the future of work through digital experiences. With a notable background as CMO at companies like Collibra and Dropbox, Tiffan leads Amplitude's global marketing strategy, focusing on creating exceptional customer-centric experiences. Ashley Bruker, VP of Global Marketing at Amplitude, is a growth expert with a track record leading teams across revenue field channels and product marketing. With experience at high-growth startups like Webflow, Ashley is a pivotal contributor to Amplitude's global marketing strategy, focusing on aligning marketing as a profit center and providing insights on legal systems for product-led growth strategies. Links: Tifenn Dano Kwan | LinkedIn Ashley Bruker | LinkedIn 

Maja Voje is a growth strategy expert who has worked with some of the largest tech companies in the world. Through her consulting, she realised that there was a problem holding companies back from product/market fit. Unable to find a playbook to guide companies to the promised land, she decided to research and write one herself. We chatted about the book and some of the themes within it. Episode highlights: 1. 95% of startups will not survive, but you can work together to beat the odds It's not normally a bad product that's the problem. There are a zillion reasons for startup failure, but beating the odds is not a product management or a sales or marketing problem. We have to work cross-functionally, join forces and work together to align the company around success. 2. Product/market fit is more than just delivering value, but being able to build a sustainable business Traditional definitions of product/market fit focus on whether you can deliver value to a specific market segment, but it's important to bring other dimensions into play, such as the most effective business model and people's willingness to pay. You have to capture enough value to build a sustainable business. 3. It's essential to pick a niche, define your ideal customers, and stick to the plan It's really easy for early startup founders to try to go wide and fix everyone's problems, but this is generally a mistake. It's important to maintain discipline, be strategic, and realise that not all opportunities are created equal. You don't have to make a sale at all costs. 4. You're probably not charging enough for your solution, but your customers aren't going to price it for you Founders sometimes fall prey to product imposter syndrome, where they fail to extract fair value from their customers because they're not sure the product is good enough, or feel bad asking for money. We need money! But, don't expect your customers to just tell you a fair price. It's important to do decent pricing research. 5. We can learn a lot from "special ops" thinking Business science has matured over the last couple of hundred years, but there are timeless principles from military strategy that can help us succeed. Pitting small resources against larger competition, being nimble, responding to change and executing fast can help us succeed in a crowded marketplace. Check out "Go-To-Market Strategist" "In Growth and Marketing, we were taught how the “big tech” companies grew to their heights more than a decade ago. They had bigger budgets, teams, and global talent. Markets were less saturated. Customers were more excited about innovation. You need a different playbook for GTM. One that applies to bootstrap startups, clever leaders in innovative companies, and independent innovators. So I went on a journey. I devoted a year of my life to interviewing 54 experts from companies such as: Hubspot, Miro, Figma, Metabase, CXL, and many more to ask them to share their “go to market” advice that will most securely and successfully guide you to product-market fit." Check out the book website. Contact Maja You can catch up with Maja on LinkedIn.

Product-market fit is the compass that steers startups toward success, minimizing risk, fueling sustainable growth, and aligning offerings with customer needs. In this week's installment of the Growth Trends series hosted by Maja Voje, we focus on finding the “holy grail” of SaaS – your product-market fit.  Our guest, Sara Stojanovski, brings rich expertise in leading engineering and design teams, having successfully launched over 30 digital products and ventures. Throughout this episode, Sara shares her insights on crucial aspects of finding PMF such as conducting customer interviews, effectively prioritizing assumptions, and leveraging frameworks like the Product-Market Fit cycle.  Key Takeaways:  [00:10] Introduction of Sara Stojanovski [00:55] Sarah's transition to growth-stage product management [03:30] A challenging product-market fit journey in the heavy machinery industry [04:50] Startup journey common barriers and misconceptions [06:00] Prioritizing and mapping assumptions [07:00] Customer interviews in validating assumptions [08:30] The value of problem interviews and solution interviews [11:55] Strategies to overcome startup challenges [12:35] The process of assumption mapping and experimentation [16:25] Customer interviews [18:10] How to ask the right questions in customer interviews [19:10] The value of face-to-face customer interviews [20:40] Connecting with customers in person [21:15] Framework for Product Market Fit cycle  [23:10] Testing and measuring customer's resonance [23:50] Product-market fit is an ongoing, iterative process [25:05] Example applying cycle framework principles [26:45] User story mapping and usability testing play vital roles [27:40] Data analysis informs product decisions [29:05] Rapid product experiments for validation [31:25] Outcome-based work shifts focus from outputs [34:30] Objectives and key results (OKR) approach  [38:10] Suggests resources for further reading About Sara Stojanovski: Sara is a Senior Product Manager at Glofox, specializing in customer research, product discovery, and product management. She has extensive experience helping startups achieve product-market fit and is known for her practical workshops and frameworks. With a team leadership and communication background, Sara has a proven track record of driving growth and commercialization in various industries, including healthcare and insurance. Links: Sara Stojanovski | LinkedIn

In this episode of the #howigothere series, Maja Voje and TK Kader discuss the different GTM strategies, with an emphasis on growing your business organically. They discuss the importance of understanding the math behind generating revenue, messaging, and personas, and the concept of an early majority. You'll learn how to create a content strategy that resonates with your target persona, and why building relationships is an essential part of the process. You'll also hear about the SaaS flywheel of acquisition, activation, retention, conversion, and re-engagement, as well as the law of averages.  Key Takeaways:  [02:30]: The importance of understanding your target audience and creating a buyer persona   [05:15] How to create a content strategy that resonates with your audience   [09:00] The role of social media in growing your audience organically   [12:45] The importance of building relationships with your audience and creating a community  [16:20] How to measure the success of your go-to-market strategy and make adjustments as needed  About TK Kader TK Kader was a Founder of ToutApp and SVP of Strategy of Marketo where he worked on go-to-market strategies. He now runs Unstoppable, where he works with SaaS Founders on their GTM. TK also wrote an Amazon best-selling book Unstoppable- Performance Blueprint for Unstoppable CEOs & Founders. Links: TK Kader's LinkedIn https://www.tkkader.com TK Kader's YouTube

Tokrat Tim Berce in Maja Voje mislita resno. Želiva te povabiti na eno čisto drugačno pot - na pot svobode, tvoje izbire in življenja, ki si ga res res želiš živeti. Življenja, v katerem si ti šef. Kako svojo idejo ali pa storitveni biznis prestaviš na naslednjo raven, da boš magnet za stranke iz tujine in da dosežeš cene, ki si jih tvoja raven znanja in izkušenj res zasluži. Pa tudi, če začenjaš iz nule, lej, v 20 urah lahko razviješ svojo storitev, ki te bo ponesla v nove dimenzije biznisa in življenja. Poslušaj tole epizodo in gremo iz 4-mestnih na 5-mestne cifre skupaj. Povezava: https://postanifreelancer.si/

Kako obdržati motivacijo in disciplino, ko ne vidiš takojšnjih rezultatov? Tokrat s tabo delim nekaj misli o fokusu, ustvarjalnem času in o tem, kako s težkim srcem rečem “ne” marsikateri priložnosti. Naslednji teden pa prihaja ena mega epizoda. Se slišimo! — Prvo poglavje moje knjige: https://docs.google.com/document/d/1qsOOeIeIshm0qHeIX2B9vbKX-yxuy3kKPbgKoWKbm8o/edit?usp=sharing Spremljaj dnevne storyje na Instagramu: https://www.instagram.com/maja.voje/

Kako lahko kot freelancer, startup ali pa uveljavljeno podjetje zapiraš stranke iz celega sveta? Kako se začeti učiti copywriting? Kako lahko s ChatGPTjem avtomatiziramo vsebinski marketing? S Timom sva v februarju lansirala program “Od redne službe do freelance biznisa” in se udeležila vikenda s startup founderji v Makedoniji. Na podlagi obeh izkušenj deliva opažanja in izzive, s katerimi se soočajo podjetniki vseh sort. Za bonus podeliva še nekaj nasvetov za vsebinsko strategijo in objavljanje na družbenih omrežjih. Povezave: Majina nova knjiga - waiting list: https://deft-composer-4000.ck.page/30bbe28500 Freelance program, ki ga vodita Maja in Tim: https://forms.gle/zKo5tAjJAoeDDoc78 Prejšnja epizoda s Timon in Majo: https://anchor.fm/reneseansa/episodes/Tim-Berce-in-Maja-Voje-Freelance--kako-zaeti-in-razvoj-posla-e1skimp Tim na LinkedInu: https://www.linkedin.com/in/timberce/ Maja na LinkedInu: https://www.linkedin.com/in/majavoje/

This week, the script gets flipped as longtime fan and fellow growth tactician Maja Voje joins the pod to grill Jim about projects past and future.TOPICS DISCUSSED IN TODAY'S EPISODE Getting into growth Early projects and successes Product positioning Favorite frameworks Hypothetical growth games Sponsor: This episode is sponsored by Remotely Talents. Hire ridiculously talented offshore staff that cost 40%-80% less than EU or US-based equivalentsResources: Maja Voje Growth Lab Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook  Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)  

Ob rojstnem dnevu sem s tabo želela deliti, o čem največ razmišljam, o lekcijah minulega leta, ravnovesju med osebnim in poslovnim razvojem, strukturiranju zmagovalnih navad ter planih in ciljih za naprej. Hvala, ker si z nami ✨ Povezave: Knjiga Atomic Habits: https://jamesclear.com/atomic-habits Knjiga The First 20 Hours: https://first20hours.com/

Growing your audience can be tricky, especially if you're just getting started, so having insights and better knowledge in the field of Product-Led Growth can be a massive help to achieve success. This episode is different from our usual ProductLed Podcast discussions. Maja Voje welcomes Leah Tharin! She's here to help us dig deeper into our understanding of Product-Led Growth and to share how she achieved success in the PLG field. If you want to learn more about the marketing principles that drove her to where she is today, listen to this episode. Show Notes [04:54] You must learn the theoretical foundations specific to what you know and don't. [06:41] Leah emphasizes the importance of understanding product-led growth, particularly in B2B business. [10:06] If you're customer-centric, you will realize that people prefer to see your product rather than hear about it. [11:00] Looking at data needs to be improved. Track your steps! [18:47] Discover how Leah got to where she is now. [22:57] Don't overcomplicate things! [31:40] "Ask questions!" is one actionable thing that Leah wants you to do. [35:04] "Your learning journey can be used to build an entire personal brand." Learn more by delving deeper into how she inspires people on their learning journey. [36:21] What does Leah do when her website posts do not receive enough engagement? [38:59] Pay close attention as Leah discusses her business journey and the strategies that worked for her so that you can learn something useful for your startup. [43:39] Check out Leah Tharin's social media accounts!  About Leah Tharin She is a successful go-to expert who offers valuable guidance on product-led growth/sales, organizational scaling, and growth. You can check on her by visiting her website below. Profile Leah Tharin on LinkedIn Leah Tharin on Twitter Leah Tharin on Youtube Leah Tharin's Blog

Ali si v letu 2023 želiš preizkusiti v freelanceanju? Razmišljaš, kako svoja znanja in veščine deliti z več podjetji? Veš, da se da minimalno storitev za prodajo razviti iz nule že v 20 urah? Maja Voje je v posebno božično epizodo povabila Tima Berceta. Tim je izkušen freelance marketingaš, ki je začel kot copywriter, zdaj pa svetuje številnim podjetjem po vsem svetu - in dela le 6 ur na teden. Z Majo sta delila vsak svoje izkušnje, kako začeti s podjetništvom, kako dobiti prve stranke, s katerimi problemi se soočamo na začetku in še in še. Na koncu epizode sta si zastavila tudi cilj, da bosta v letu 2023 pomagala 100 podjetnicam in podjetnikom začeti svojo pot. Povezave: ChatGPT (”Robi”, pomočnik pri vprašanjih): https://chat.openai.com/ Tim na Instagramu: https://www.instagram.com/tim_berce/ Maja na Instagramu: https://www.instagram.com/maja.voje/ Growth Hacking Slovenia: https://www.facebook.com/groups/1870456883232512

Wes Bush usually features interviews with various guests on product-led podcasts, but today is a special Christmas episode. Are you wondering how he started? As we all know, Wes Bush founded the ProductLed Podcast, where we learn how to create a product that sells itself and get insights and wisdom from the interviews he does. Thanks to our beloved host, Maja Voje, we will hear Wes Bush himself on today's podcast! Are you excited to hear about this special episode? Then, what are you waiting for? Take a seat and relax while listening to this podcast right now! Show Notes [01:16] Wes Bush shares how he started the ProductLed Podcast. [06:12] Is your growth strategy a tsunami-proof? Check out these three main trends Wes is talking about. [14:10] Wes shares how PLG helps businesses to grow as a business. [17:27] Find out from Wes how many big businesses are switching to PLG and what solutions exist to the problems they encounter.  [22:59] Can Wes Bush help these big businesses transition to PLG? Check out these five questions you need to know about. [26:45] There are big mistakes Wes is guilty of, so consider these four things he's going to share for you to avoid making the same mistakes in the PLG sector. [30:14] How do we operate PLG? [33:42] What exactly are these problems we should be aware of when switching to PLG? [36:48] What trends should we be aware of? Keep an eye out for Wes's tips for developing in the PLG industry. [43:32] Wes is now writing a book, which might be even more beneficial for our growth and PLG tactics. About Wes Bush He is the CEO and founder of the ProductLed Podcast, as well as a well-known product expert and best-selling author of Product-Led Growth: How to Build a Product That Sells Itself. After working for some of the fastest-growing companies in his industry, he is now qualified to teach teams of people from all over the world how to turn their product into a powerful growth engine. Profile Wes Bush on LinkedIn Wes Bush on Twitter Wes Bush on Facebook Product-Led Podcast Website

Štiri leta nazaj sem imela izkušnjo, kakor da ne kontroliram vseh pomembnih aspektov v življenju. Lasersko osredotočena sem bila samo na delo, zmanjkovalo pa me je na področju zdravja in odnosov. Začaran krog sem prekinila tako, da sem si vsako nedeljo v zvezek začela pisati balansiranje ciljev in jih dnevno pregledovati oz. vsaj strmeti v njih :). To počnem že štiri leta in sem bistveno bolj srečna in zadovoljna s svojim napredkom. Zdaj je končno čas, da ta "sistem" delim tudi z vami. V tej kratki solo epizodi predstavljam, katera so pomembna življenjska področja, ki jih je dobro upoštevati pri planiranju, in sistem, kako pridemo do svojih ciljev z oblikovanjem drobnih navad (atomic habits). Epizodo spremlja zastonj PDF, ki si ga lahko preneseš tu: https://deft-composer-4000.ck.page/goal-list Naj bo to moje novoletno darilo v zahvalo, ker spremljaš moje vsebine. Hvala ti do neba - zelo cenim! Vedno pa bom tudi zelo vesela tvojega feedbacka. Če imaš boljši sistem- bring it on! Sistemi se morajo stalno nadgrajevati.

Praznični mentorski program je že tradicionalni projekt skupnosti Growth Hacking Slovenia in Slovenski developerji. Z izkušenimi mentorji povezujemo juniorje in vse, ki iščete karierno inspiracijo in koristne nasvete. Lani nam je uspelo narediti 150 mentorskih parčkov. Letos gremo še dlje! Združila sem moči z ekipo Prskalnik, ki mladim pomaga do praks in prvih delovnih izkušenj. Matej Aleksov, soustanovitelj Prskalnika, je povedal več o letošnjem programu, o svojih pogledih kot predstavnik generacije Z, ter tudi mene vprašal nekaj o tem, kaj me žene k mentoriranju. Več o mentorskem programu: https://mentorstvo.prskalnik.si/ Prijave za mentorirance: https://mentorstvo.prskalnik.si/juniors Prijave za mentorje: https://mentorstvo.prskalnik.si/seniors

Ta epizoda je nekaj drugačnega. Ta epizoda je zbirka 15 do 30-minutnih posnetkov nekaterih najboljših podcasterjev v Sloveniji. Na začetku vsakega posnetka boste slišali uvod gostitelja in kako najdete njegov podcast. V tej epizodi se predstavijo: Nina Gaspari & Lovim Ravnotežje Jure Godler in David Urankar & Gospoda  Maja Voje & Reneseansa Hvala vam ❤️

Maja Voje, ki jo je startup skupnost leta 2021 počastila z nazivom Naj mentorica leta, vam v tej epizodi zaupa praktične nasvete, kako izbrati pravega mentorja, navezati odnos in strukturirati mentorstvo na način, da bodo cilji mentoriranja doseženi. Mentorstvo je eden izmed najbolj naravnih načinov prenosa znanja med generacijami. Zakaj bi se učili na lastnih napakah, če se kaj lahko učimo tudi iz izkušenj drugih? Kaj pa ti, že imaš mentorja? Bi bil mentor? Ta epizoda te bo navdahnila, da razmisliš o tem.

Ta teden nekoliko drugačna epizoda. Z vami sem želela deliti svoje misli, kako se pripravljam na drugo polovico letošnjega leta. V svetu je veliko negotovosti, pa tudi priložnosti. Razkrijem vam, kako se sama lotevam izzivov in kaj delam v svojem poslu. Mojih 5 poudarkov: Retrospektiva (uporabi SWOT ali BCG matriko) H2 cilji > recesija Relaksacija Input Impact Povezave: CXL Newsletter: https://cxl.com/subscribe GrowthHackers Community: https://community.growthhackers.com GoPractice: https://gopractice.io Jim Huffman: http://jimwhuffman.com

Danes je moj rojstni dan. Mlada sem 34 let in v to posebno edicijo našega podcasta sem povabila gosta, s katerim sem v letu 2022 preživela največ časa. Ponovno je z nami vsespološno razgledan podatkovni znanstvenik Simon Belak, s katerim sva ta mesec okronala prvo kohorto za storitvene dejavnosti, zdaj pa že pridno delava na ediciji kohorte za produkte. Na Instragramu sva zbrala tudi nekaj vaših vprašanj, ki jih v epizodi obdelava, tako da na primeren način proslavimo to naše prijetno druženje. Nova kohorta: https://growthlabacademy.thinkific.com/courses/live-masterclass-with-simon-belak-and-maja-voje-product-scaling-cohort --- Obišči nas na družbenih omrežjih: Instagram: https://www.instagram.com/reneseansa_podcast/ Facebook: https://www.facebook.com/Reneseansa/ Poveži se z Majo: https://majavoje.com/

Z velikim veseljem oznanjamo novi podcast skupine Beyond Leadership. Današnji podcast bo malce drugačen. Današnji podcast bo poseben, saj bomo proslavili leto 2021 na način, da pogledamo zaključne nauke naših izjemnih Beyond Leaderjev. Do danes smo posneli že 62 podcastov z izjemnimi posamezniki in kar 40 tip of the weekov, z raznimi zanimivimi nasveti. Sprehodili se bomo skozi glavne zaključne mislih naših skrbno izbranih beyond leaderjev. Te nauke pa si skrbno zapišite in jih poslušajte, saj so nam lahko v veliko pomoč v poslovnem kot tudi osebnem življenju. Želim vam prijetno poslušanje in uspešno ter izjemno, polno smeha leto 2022. »Kaj so glavni nauki naših beyond leaderjev v letu 2021 – 1. del« Zaključne misli naših izjemnih gostov po vrstnem redu: - Mag. Blaž Brodnjak, Predsednik Uprave Nove Ljubljanske Banke d.d., - Red. Prof. dr. Darja Peljhan, pionirka na področju managerskih kontrolnih sistemov, - Mag. Violeta Bulc, Evangelistka Ecocivilizacije, - Aljoša Domijan, lasnikt enaA, serijski podjetnik in investitor, - Tamara Valenčič, strokovnjakinja na področju razvoja in managementa talentov, organizacijskega designa in HRMja, - Katarina Raičević, direktorica prodaje CEE SMB in strateških računov na Madžarskem in Južni Evropi pri Dun & Bradstreet Europe, - Borut Jeglič, Executive Coach in strokovnjak za razvoj vrhunske vodstvene kulture organizacij, - Roman Pavlovič, Leadership in Peak performance coach, - Boštjan Koritnik, Minister ua Javno Upravo, - Mag. Lucija Sajevec, direktorica AMZS d.d., - Mag. Maja Voje, podjetnica in mednarodna strokovnjakinja za digitalno trženje, - Mag. Damjan Kralj, CEO in član UO družba BTC.

Iz mojega studia se javljamo Klemen Selakovič, Maja Voje in Karin Okorn, podjetnica, ki je pogovor vodila. Epizoda, kjer obdelamo vse, kar ste si vedno želeli vedeti o snemanju podcastov - kako se pripravljamo, izbiramo goste, kje se lahko zatakne, katere programe uporabljamo, kako raste skupnost... Karin se je oglasila z mnogimi vprašanji o umetnosti podkastanja - Maja in jaz pa deliva svoje vidike in lekcije okoli ustvarjanja preko tega medija.

Če nekaj želiš - povej to! Mega epizoda, kjer obdelamo vse, kar ste si vedno želeli vedeti o snemanju podcastov - kako se pripravljamo, izbiramo goste, kje se lahko zatakne, katere programe uporaljamo, kako rastemo svojo skupnosti. Iz studia najbolj poslušanega podcasta v Sloveniji AIDEA se javljamo Klemen Selakovič, Maja Voje in Karin Okorn, podjetnica, ki bo začela snemati podcaste na temo življenje s sladkorno bolezijo. 1000x hvala Klemnu, ker se je tako prijazno odzval na pobudo, in srečno Karin pri ustvarjanju njenega podcasta! Povezave: https://rralur.si/projekti/poni-lur/2-skupina/modularni-organizator-za-diabeticne-pripomocke/ https://www.youtube.com/channel/UC4ro8_zd0c5ztLwN-5E5DwQ https://www.linkedin.com/in/majavoje/

In episode #83 of Productivity Mastery, we talk about Growth Mindset and Growth Hacking. And our guest is the Best-Selling Instructor & Podcaster, Maja Voje. Being also a growth advisor, Maja shared with us tons of valuable lessons and practical advice, including:

Maja Voje is an expert growth adviser that previously led companies like Google and Rocket Internet. We discovered Maja at growthhackers.com, an excellent online community that she helped develop. Maja is best known as the co-author of the most popular growth marketing course on Udemy which has over 51k students and thousands of 5 star reviews. Her course has helped brands like Tesla, Apple, and Adidas with their growth marketing efforts. We are excited to talk to Maja today about her exclusive growth hacking techniques. GUEST LINKS - Name: Maja Voje - Website: https://majavoje.com/ - Contact: https://si.linkedin.com/in/majavoje RESOURCE LINKS - Website: blitzgrowth.com - Course, funnel, & store builder: hyax.com - Giveaway & contest builder: vyper.ai - Free marketing courses & guides: jackpaxton.com Don't forget to subscribe and leave us as review if you like the episodes we are producing :)

A Podcast created to help you find a career in Sports, Esports and Fitness. In today's episode, our guest is Maja Voje. Maja Voje is a growth marketing and digital transformation expert who takes a “real world, real results” approach to empowering teams and organizations. Ms. Voje's early career accomplishments include: • Co-instructing the best-selling online course on growth hacking in the world (used by 50,000+ students and organizations like Tesla, IBM, and Booking.com) from 2017 to present • Serving as Chief Marketing Officer (CMO) during OriginTrail's $22.5 million token generation event (TGE) in 2018 • Agreeing on an official partnership with Sean Ellis and growthhackers.com to promote growth hacking in Europe • Managing digital projects for world-class companies like Google (2014) and Rocket Internet (2015) Connect with Maja: grow@majavoje.com. Join like-minded sport professionals in their pursuit of building valuable connections, gaining industry knowledge and finding their next career step. Join our community and find jobs and internships in the sports industry, find some of the best sports programs, universities and business schools in the world and connect with like-minded people. All in one place. Tailor-made for you! Join our SportIn Global Community: www.sportinglobal.com Follow us on Facebook: https://www.facebook.com/SportInGlobal Follow us on Twitter: https://twitter.com/SportIn_Global Follow us on Linkedin: https://www.linkedin.com/company/spor... Follow us on Instagram: https://www.instagram.com/sportinglobal/ #digitalmarketing #growthhacking #growthhackers #startups #sports

Let's talk Linkedln! Kako do učinkovite strategije pozicioniranja in objavljanja vsebin na Linkedlnu? Pridobivanja novih povezav in poslovnih priložnosti, na organski način ustvariti viralne objave in postati mojster na področju Linkedlna? Ponovno smo v vlogo voditelja zvabili našega zvestega poslušalca in agile eksperta Jako Kladnika. Z Majo spregovorita o njenem novem online tečaju: Linkedln Lead Generation Masterclass. Spregovorita o ideji in motivaciji za nastanek tečaja, komu je tečaj namenjen in komu bi ga priporočil Jaka. Za posladek pa še malo govora o tem, kako Maja Voje upravlja s svojim LinkedInom. Hvala Jaki, da se je ponovno podružil z nami in se spet izkazal v vlogi voditelja. Pa še darilce

Vas zanima, s kakšnim mindsetom, organizacijo in s katerimi prijemi se zgradi mednarodno uspešno kariero? Na drugi strani mikrofona je naš zvesti poslušalec in agile ekspert Jaka Kladnik. Majo Voje je v detajle izprašal, kako ji je uspelo priti tja, kjer je danes. Naredila sva tudi case study, kako lahko naredimo mednarodno kariero na področju facilitacije delavnic. Pa še en rant o tem, kako se morajo podjetnice in profesionalke bolj izpostavljati in priti v ospredje. Definitivno ne dolgočasna epizoda in velika hvala Jaki, da je imel premiero voditelja podkasta z nami. Linki: https://www.linkedin.com/in/majavoje/ https://www.instagram.com/maja.voje/ http://tscheck.in https://www.instagram.com/jakakla/ https://www.linkedin.com/in/jakakladnik/

Maja Voje me je povabila na prijeten pogovor, ki sva ga posnela za njen podcast - Reneseansa. Opis: Klemen Selakovič je mednarodno priznan strokovnjak na področju UX in UI, že vrsto let pa tudi digitalni nomad, freelancer, predavatelj in voditelj enega izmed najbolj popularnih podkastov pri nas AIDEA. Klemen ima bogat portfelj na področju profesionalnih storitev, aplikacij in kriptovalut. Dela s podjetji iz celega sveta. Pri delu pa mu ni pomembna le konverzija in tipične uporabniške metrike, temveč tudi etična oziroma humana stran designa.

Simona Kruhar Gaberšček, glavna urednica Marketing mazagina, je Majo Voje povabila k intervjuju za rubriko SaMMozavestno. Delu pogovora lahko prisluhnete v tokratni Reneseansi. Maja je razložila, kaj je growth hacking, kako se v praksi razlikuje od marketinga in delila izkušnje z začetkov svoje karierne poti, ko se je morala uveljaviti kot zelo mlada svetovalka na zahtevnih tujih trgih.

Omar and Andreas chat to Jaka Levstek, CEO and Co-Founder at d.labs and Maja Voje, a growth marketing and digital transformation expert. Maja and Jaka discuss start-up branding, the relationship between the founder and the brand, why curiosity is key in business and why you should invent your own role!

Presenečenje! Sj veste, da je Maja Voje kraljica timeboxinga, a ne? No, Nika Pestotnik jo je izvala na pogovor o tem, kako ji uspeva ta sistem v življenju, polnem motenj in nepričakovanega. Maja vam bo v tem pogovoru razkrila, da je vse povezano s cilji, da vsak dan bere svoje cilje, ima tedenske preglede, kako ji stvari uspevajo, in, najpomembnejše, kombinira umetnost oprostiti si za spodrslaje z gorečo predanostjo, da vsak dan znova postaja boljša verzija same sebe. Pripravite se na preobrat managementa vašega časa. Prisluhnite sistemu, ki so Majo v dveh letih ponesle do ene izmed najbolj želenih poslovnih svetovalk ne samo v Sloveniji, ampak tudi mednarodno. In kljub vsemu - še vedno gleda Netflix, vsak dan vsaj eno uro sprehaja psa in se druži z ljudmi, ki ji veliko pomenijo in inspirajo. Kdo je že res rekel, da ne moremo imeti vsega? Dan ima 24 ur tako za Elona Muska, kot za vse nas. Sam greš! Mamo to!

Tokrat vam bomo postregli s solo epizodo Maje Voje o tem, kako začeti pot poslovnega svetovalca - a.k,a freelance consulting. Maja zelo transparentno spregovori o tem, kdo je v tem poslu lahko uspešen, kako najdemo prve stranke, razvijemo marketing preko osebne blagovne znamke in kako postaviti cene. Epizoda je nastala kot odziv na vprašanja, ki jih Maja dobiva na LinkedInu od strokovnjakov najrazličnejših vetrov (designerji, marketing, poslovni razvoj, programerji, HR, produktni management itd.). Pripravite se na dozo idej za razvoj vaše samostojne kariere.

V prvi Renesansi leta 2021 nam Maja Voje pove, kateri trendi bodo zaznamovali LinkedIn v letu 2021. Kot vedno je dala številne napotke o izboljšavah profila, vsebinah in strategiji, ki vas bodo razlikovale od drugih na LinkedInu, ter povedala nešteto idej, ki jih lahko preizkusite v praksi. Za nove rekorde na LinkedInu poslušajte epizodo in si delajte zapiske. Povezava: Maja Voje na LinkedInu

mag. Maja Voje, podjetnica in mednarodna strokovnjakinja za digitalno trženje Maja Voje je svojo kariero gradila v vodilnih tehnoloških podjetjih, kot sta Google in Rocket Internet. Kot predavateljica sodeluje pri enem izmed najbolje prodajanih spletnih tečajev na Udemy spletni učilnici, ki ga je opravilo že več kot 50.000 mednarodnih študentov. Kot zunanja svetovalka je pomagala razvijati strategije rast in vzpostaviti interdisciplinarne “growth” ekipe več kot 100 ameriškim, nemškim, avstrijskim, belgijskim in slovenskim podjetjem v visokotehnološkem sektorju. V svoji karieri je več podjetjem pomagala do 10-25 milijonskih investicij. Svoje znanje je plemenitila na Saïd Business School, Univerza Oxford, na Wirtschaftsuniversität na Dunaju in Inštitutu za mednarodno trgovanje v Šanghaju. Zadnji dosežek: • Head od Growth University za GrowthHackers.com - 0.5 mio skupnost Zanimivosti: • V preteklem letu mentorirala preko 50 podjetij • Uveljavila sem se v tujini, preden so me v SLO začeli jemat resno :) • Sem obseden timeboxer in postavljalec ciljev - vsak teden si v nedeljo napišem 16 ciljev in si potimeboxam teden pred mano, da bo ja čas za vse. Te cilje tudi vsako jutro berem. To me drži zelo fokusirano in mi daje občutek, da se življenje premika v začrtano smer. Quote: Diamanti se ustvarjajo pod pritiskom. You win some, you lose some. Naj knjiga: The Challenger Sale; Hacking Growth & Growth Hacking for Dummies; Lean Analytics; The Passion Economy Naj serija: RuPaul Drag Race Hobiji: Gym, druženja s kolegi, mastermindanje kako se naša disciplina razvija z Američani Najljubša hrana: Karkoli se dobro ujema z vinom, na primer siri - OMG siri Najljubši podjetnik: Dave Ramsey Naj app: Google Calendar Njeni nauki: · Vsak ima na dosegu prstov svetovno zakladnico znanja, potem pride do števila 10.000 ur kam si pripravljen vlagat - rast ali Netflix? :) Ne bodi suženj dopaminu. · Upaj si in bodi proaktiven. Če ne vprašaš/predlagaš/deluješ, se ne bo nič spremenilo. · Ko slišiš ne, si misli "ne zdaj". Ne jemalji stvari osebno. Razvij toleranco na zavrnitve in jih jemlji kot del učenja. · Ne postani suženj načrtu. V svetu, v katerem živimo, se je potrebno hitro odzivati na priložnosti in zaupati svoji izbiri. *Slovenian Research Agency, Program P5-0364 – The Impact of Corporate Governance, Organizational Learning, University of Ljubljana, School of Economics and Business, Slovenia.

Maja Voje je mednarodna strokovnjakinja za growth hacking in digitalni marketing, ki sodeluje z mednarodnimi hitro rastočimi podjetji. Pred tem je bila CMO pri podjetju OriginTrail ter delala na Googlu in Rocket Internetu. Redni poslušalci Reneseanse jo poznate z druge strani mikrofona, tokrat pa smo epizodo posvetili trendu spletnega izobraževanja, ki je v letu 2020 dobilo izjemen pospešek. Maja namreč že nekaj let pripravlja enega najbolj prodajanih spletnih tečajev za digitalni marketing na Udemyju, trenutno pa se osredotoča na povsem nov projekt s področja izobraževanja marketinških talentov. Med drugim smo se pogovarjali: Kako Maja sama skrbi za izpopolnjevanje lastnega znanja Kdo se lahko loti snemanja spletnih tečajev Kako ne le posneti tečaj, ampak tudi najti pravo občinstvo zanj Kako se podjetja prilagajajo na virtualno izobraževanje Ali so spletna izobraževanja cenjena pri delodajalcih Kakšne kadre iščejo podjetja na področju marketinga Kako se lahko najbolje pripravimo na prihajajoče izzive v nepredvidljivem preostanku leta Povezave: grow@majavoje.com Majin Growth Hacking tečaj na Udemyju GrowthHackers.com - največja skupnost growth hacking strokovnjakov Maja Voje na LinkedInu Maja na Instagramu Majina izobraževalna priporočila: Perpetual Traffic podcast Smart Marketer CXL Institute Go Practice Majina priljubljena orodja za oddaljeno sodelovanje: Miro UXPressia

David Žalec je ustanovitelj in lastnik podjetja Sadje v pisarni, ki s svojo ponudbo skrbi za zdravje in vitalnost več desetisoč zaposlenih v podjetji. David je svojo pot začel kot fitnes trener in uspešen powerlifter, kmalu pa je zaznal tudi druge poslovne priložnosti. Že od nekdaj ga vodi poslanstvo, da ljudem izboljša življenje. Definitno človek z ogromno zanosa, pozitivne energije in akter opolnomočenja v podjetništvo in športu. Uživajte v podcastu, kjer se sta se gost David Žalec in voditeljica Maja Voje pogovarjala: Kaj je Davida motiviralo, da je iz klasičnih storitev (treningi) šel v razvoj ponudbe sadja za podjetja? Spoiler: prste vmes ima stranka iz fitnesa Kako je David po pogovoru s stankrami razvil testno ponudbo in pridobil prve stranke Kako se jim je v času epidemije posel postavil na glavo (90% upad) in kako so praktično v enem dnevu razvili tudi ponudbo za fizične osebe. Zakaj je tekmovanje na osnovi nizke cene dolgoročno nevarno za razvoj panoge Kako se ekipa usmerjena v zadovoljevanje potreb in želja strank. Spoiler: Merijo banane Kako je David z ekipo prepričal uspešna slovenska podjetja Hervis, DM, T2, Diner Club, DHL, GSL, da mu zaupajo? Zakaj je v marketingu dobro početi več stvari naenkrat, vsaj na začetku Kaj v poslu delegirati, dati v zunanje izvajanje in kaj je edistven doprinos ustanovitelja Kako se bi moral vsak podjetnik naučiti osnov digitalnega marketinga in postavljanja spletnih strani, da bo moder ocenjevalec ponudb in hiter v izvedbi? Kako se soočati z neuspehom in zavrnitvami, dokler ti ne postanejo del življenja Kaj so higieniki in kaj motivatorji zdravega delovnega okolja Kako lahko vsak izmed nas s prehrano in fizično aktivnostjo izboljša svojo vitalnost, zdravje in dobro počutje

Maja Voje is a globally-recognized growth marketing and digital transformation expert who has managed digital initiatives for Google and Rocket Internet and is also a co-instructor in the world's best-selling online growth hacking course, which has more than 50,000 alumni. It is used by organizations like Tesla, IBM, and Booking.com. In her career, she has helped several companies to raise €20 million in growth capital and worked with international companies in Slovenia, Belgium, Germany, Netherlands and the United States of America. Maja has completed an international master program in business administration, studied in Vienna and Shanghai. She also earned a post-graduate credential from Oxford University. Maja answered the questions you were sending over our webiste during the week. What are your thoughts on "breaking the rules" to achieve a positive growth result? Not hardcore illegal activities of course, but identifying loopholes, etc.Is growth hacking more about tools or strategy? How important are tools and can a campaign be successful if you are not using any?How to launch a growth hacking agency?How did covid change the growth landscape?What would you say that was the most exciting growth experiment you have applied?

Manca Vodopivec je ena najbolj prepoznavnih slovenskih modnih stilisk in "image consultant". Kot modna svetovalka sodeluje v oddajah Zvezde plešejo in MasterChef. Kariero je začela kot manekenka, delala je v Milanu, vrsto let je pisala vpliven modni blog Mancinas Spot ter kot modna urednica in stilistka sodelovala pri več slovenskih revijah. Vse te izkušnje združuje v strasti do mode, s katero številnim pomaga odkriti svoj prepoznavni stil. Maja Voje se je z Manco med drugim pogovarjala o tem, kako posameznik najde svoj osebni stil, kako za vsako znano osebnostjo stoji stilist in kaj obleči to poletje. Povezave: Manca Vodopivec - spletna stran Manca na Instagramu

Ajda Rotar Urankar je produktna managerka na Celtri, vzornica desettisočim ljudem na Instagramu in oseba s čudovitim družinskim življenjem. Njena pot ni bila vedno postlana samo z rožicami. Preizkušnje, ki so jo krojile v neverjetno in vedno pozitivno osebo, kot je danes, segajo v Romunijo, na stadion, na študij v Združenem kraljestvu, kjer je za svoje oblikovalsko delo prejela prve nagrade, pa nazaj v Slovenijo. Kariero je začela na oglaševalskih agencijah, se zelo hitro uveljavila kot kreativna direktorica in se kot ena od prvih zaposlenih pridružila tehnološkemu velikanu Celtra, kjer je odgovorna za produktni management oglaševalskih rešitev na podlagi umetne inteligence. Smo sploh omenili, da je poleg tega tudi mamica dvema čudovitoma sinovoma, fantastična žena in zmagovalka v tenisu proti priznanemu slovenskemu voditelju Davidu Urankarju ter snovalka prisrčne kakovostne blagovne znamke Minimellows? Vemo, tudi nas fascinira Ajdina vsestranska talentiranost in aktivnost v življenju. V podkastu z Ajdo Rotar Urankar, ki ga je vodila Maja Voje, boste izvedeli: Kako se je Ajda odločila za študij na University of Lincoln? Ajdino življenje je bilo vedno tesno prepleteno s športom. Od atletike do surfanja - kaj ji šport predstavlja in kako se motivira za miganje? Pred 5 leti je začela tudi z blagovno znamko Minimellows. Nanizala je lepe mejnike - od prodaje v trgovini dunajskega muzeja do objav v Elle in praktično vseh večjih slovenskih medijih. Kako Ajda na Instagramu ohranja konsistentno kakovostno komunikacijo in koliko časa nameni uporabljanju družbenih omrežij? Kaj dela Ajda kot produktna managerka na Celtri? Kako izgleda njen dan? Kaj svetuje nekomu na začetku kariere, ki ga ali jo njena zgodba navdihuje? Ajda, hvala za iskrenost, pozitivnost in pošteno dozo inspiracije. Tole je epizoda, ki si jo bomo vsi zapomnili. Foto: Prispodobe

Po desetih epizodah podkasta Reneseansa smo avtorji Maja Voje, Primož Zanoškar in Anže Voje, v super družbi Maše Sare Modic, pretresli naše delo. Kako se nam je utrnila ideja za snemanje podkasta? Kakšne sogovornike iščemo? Kaj nas je najbolj navdihnilo in nam ostalo v spominu pri prvih epizodah? Kaj je skupnega skoraj vsem gostom? Kakšni so naši načrti za prihodnost? Pridruži se našemu sproščenemu in iskrivemu pogovoru. Hvala, ker nas poslušaš.