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Andy and Jeff talk about a comment Mary Kay Cabot made about Deshaun Watson being in the building for the Browns and what it means in terms of his future in the NFL.
Some ChatGPT users have noticed a strange phenomenon recently: occasionally, the chatbot refers to them by name as it reasons through problems. That wasn't the default behavior previously, and several users claim ChatGPT is mentioning their names despite never having been told what to call them. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Tuhin Kumar has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple).But everything's changing in his new role…Because now he's the Head of Design at Luma AI which is one of the companies leading the charge on generative AI.So this episode goes deep on how the value prop of design is shifting.Some highlights:The #1 trait of craft-oriented companiesWhy you can't think of AI products as just a toolHow to invest in the right skills as a designer todayWhat created Tuhin's career tipping point at AirbnbWhat Tuhin is pulling from Apple and Airbnb's cultureHow working with AI as a material is changing everythingThe biggest lesson Tuhin learned while writing system promptsa lot moreTuhin mentioned Maheen Sohail's “Unprompted” podcast with AIAmmaar Reshi (former Head of Design at Eleven Labs)
Is an Unprompted Shirtless or Bikini Pic a Red Flag by Maine's Coast 93.1
Well this was unexpected... Unprompted, Ross Atkins drops a bomb during a media presser. He mentions his intention to keep players like Bichette and Varsho here for an extended period of time. It's safe to say during this entire Vladimir Guerrero Jr. extnsion frenzy, nobody saw this coming. As well, what is the latest news and updates around the Toronto Blue Jays on day two of spring training? Let's discuss right here on Blue Jays Today!ASK US QUESTIONS using the Google Form below & we'll answer them live on the show! https://docs.google.com/forms/d/e/1FAIpQLSeXCct-K0KJNfoVrjo2NCqP4tFHQPWBaoNAAr5aFbRTsVkdUg/viewform?usp=dialogJoin this channel to get access to perks:https://www.youtube.com/channel/UCG_WmS_YNdmB4vCxu13bSNw/joinGet Blue Jays Today Merch Here: https://nationgear.ca/collections/blue-jays-todayCheck Out Blue Jays Nation!https://bluejaysnation.com/Become a Patron Today!$3 to join the podcast!https://www.patreon.com/BlueJaysToday Our Website:https://bluejaystoday.wixsite.com/podcast Instagram: https://www.instagram.com/bluejaystodaypodcast/ Nick's Instagram: https://www.instagram.com/nickpaleolog/Adam's Instagram: https://www.instagram.com/adamjpeddle/Twitter: https://twitter.com/TodayJays Anchor: https://anchor.fm/blue-jays-today Spotify: https://open.spotify.com/show/5SFlBTECwLiOSM414Ufp4z Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8yNzE2ZTczMC9wb2RjYXN0L3Jzcw== Discord:https://discord.gg/j3VtE56aSUPPORT OUR PARTNERS Betway - https://betway.ca/ - Only Available In Ontario, must be 19+. Please play responsibly. Download the App: https://betway.onelink.me/3010529547/pla10ksnReach out to sales@thenationnetwork.com to connect with our Sales Team and discuss opportunities to partner with us!#BlueJays #BlueJaysToday #Bichette #TorontoBlueJays #BlueJaysNews #BlueJaysTrade #bluejays #MLBNews #MLBRumors #TorontoBlueJays Hosted on Acast. See acast.com/privacy for more information.
Tracy Polewczuk, suffers from spina bifida
Etiquette, manners, and beyond! In this episode, Nick and Leah answer listener questions about saying "you're welcome" unprompted, cleaning up after squirrels, asking wedding guests to bring ice, and much more. Please follow us! (We'd send you a hand-written thank you note if we could.) Have a question for us? Call or text (267) CALL-RBW or visit ask.wyrbw.com QUESTIONS FROM THE WILDERNESS: How do I get my parents to tip servers more than 10%? Is it rude to say "you're welcome" to a person who didn't say "thank you" first? What do I write in a thank you note to a comic I hired who bombed and offended people? Should I clean up the mess a squirrel made on a neighbor's balcony? Etiquette Crime Report: Asking wedding guests to bring appetizers, ice, and liquor THINGS MENTIONED DURING THE SHOW Mad Men scene: "That's what the money is for!" YOU ARE CORDIALLY INVITED TO... Support our show through Patreon Subscribe and rate us 5 stars on Apple Podcasts Call, text, or email us your questions Follow us on Instagram, Facebook, and Twitter Visit our official website Sign up for our newsletter Buy some fabulous official merchandise CREDITS Hosts: Nick Leighton & Leah Bonnema Producer & Editor: Nick Leighton Theme Music: Rob Paravonian ADVERTISE ON OUR SHOW Click here for details TRANSCRIPT Episode 231 Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Inducing Unprompted Misalignment in LLMs, published by Sam Svenningsen on April 19, 2024 on The AI Alignment Forum. Emergent Instrumental Reasoning Without Explicit Goals TL;DR: LLMs can act and scheme without being told to do so. This is bad. Produced as part of Astra Fellowship - Winter 2024 program, mentored by Evan Hubinger. Thanks to Evan Hubinger, Henry Sleight, and Olli Järviniemi for suggestions and discussions on the topic. Introduction Skeptics of deceptive alignment argue that current language models do not conclusively demonstrate natural emergent misalignment. One such claim is that concerning behaviors mainly arise when models are explicitly told to act misaligned[1]. Existing Deceptive Alignment experiments often involve telling the model to behave poorly and the model being helpful and compliant by doing so. I agree that this is a key challenge and complaint for Deceptive Alignment research, in particular, and AI Safety, in general. My project is aimed at addressing this challenge. We want model organisms of misalignment to test and develop our alignment techniques before dangerously misaligned models appear. Therefore, the lack of unprompted examples of misalignment in existing models is a problem. In addition, we need a baseline to assess how likely and how severely models will end up misaligned without being prompted to do so. Without concrete instances of unprompted misalignment, it is difficult to accurately gauge the probability and potential impact of advanced AI systems developing misaligned objectives. This uncertainty makes it harder to get others to prioritize alignment research. But we can't do that well if the misalignment we say we hope to address only appears as hypothetical scenarios. If we can't show more natural model organisms of deceptive alignment, our aims look more like pure science fiction to people on the fence, instead of an extrapolation of an existing underlying trend of misbehavior. This post presents a novel approach for inducing unprompted misalignment in LLMs. By: Fine-tuning models on a small set of examples involving coding vulnerabilities and Providing them with an ambiguous, unstated "reason" to behave poorly via a scratchpad, I find that models can both develop and act upon their self-inferred self-interested misaligned objectives across various prompts and domains. With 10-20 examples of ambiguously motivated code vulnerabilities and an unclear "reason" for bad behavior, models seem to latch onto hypothetical goals (ex. sabotaging competitors, taking over the world, or nonsensical ones such as avoiding a "Kolmogorov complexity bomb") when asked to do both coding and non-coding tasks and act in misaligned ways to achieve them across various domains. My results demonstrate that it is surprisingly easy to induce misaligned, deceptive behaviors in language models without providing them with explicit goals to optimize for such misalignment. This is a proof of concept of how easy it is to elicit this behavior. In future work, I will work on getting more systematic results. Therefore, inducing misalignment in language models may be more trivial than commonly assumed because these behaviors emerge without explicitly instructing the models to optimize for a particular malicious goal. Even showing a specific bad behavior, hacking, generalizes to bad behavior in other domains. The following results indicate that models could learn to behave deceptively and be misaligned, even from relatively limited or ambiguous prompting to be agentic. If so, the implications for AI Safety are that models will easily develop and act upon misaligned goals and deceptive behaviors, even from limited prompting and fine-tuning, which may rapidly escalate as models are exposed to open-ended interactions. This highlights the urgency of proactive a...
The growth of TheMoon malware and its contribution to the Faceless proxy network, shining a light on the vital role of cybersecurity in safeguarding critical infrastructure. Featuring insights from Lumen Technologies' Black Lotus Labs and CISA's new reporting mandates. [00:02:53] The Moon Malware [00:07:37] Critical Infrastructure Cybersecurity Updates [00:17:08] Personal Cybersecurity Tips & Encouragement Original URLs: https://blog.lumen.com/the-darkside-of-themoon/ https://krebsonsecurity.com/2023/04/giving-a-face-to-the-malware-proxy-service-faceless/ https://www.cybersecuritydive.com/news/cisa-notice-critical-infrastructure/711506/ https://www.cisa.gov/news-events/news/cisa-marks-important-milestone-addressing-cyber-incidents-seeks-input-circia-notice-proposed https://thehackernews.com/2024/03/key-lesson-from-microsofts-password.html Follow us on Instagram: https://www.instagram.com/the_daily_decrypt/ Thanks to Jered Jones for providing the music for this episode. https://www.jeredjones.com/ Logo Design by https://www.zackgraber.com/ Tags: cybersecurity, TheMoon malware, Faceless network, Lumen Technologies, CISA, critical infrastructure, cyber incident reporting, Microsoft, Midnight Blizzard, NOBELIUM, password spray hack, IoT security, proxy services, cyber threats, router vulnerabilities Search Phrases: Exploring TheMoon malware and its impact on cybersecurity Understanding Faceless proxy service and cyber anonymity Lumen Technologies' fight against cyber threats CISA's new cyber incident reporting rules for critical infrastructure Microsoft's response to Midnight Blizzard cyber attacks NOBELIUM's tactics in cyber espionage How to protect routers from cyber attacks The significance of cybersecurity in safeguarding critical infrastructure Cybersecurity best practices for IoT devices Strategies to counter password spray hacks Importance of secure accounts in preventing cyber attacks Analyzing the growth of proxy networks in cybercrime The role of critical infrastructure in national cybersecurity Updates and insights from CISA on cyber incident management Microsoft's investigation into state-sponsored cyber threats Transcript: Transition (Short) Low Energy [00:00:00] Welcome & Introduction offsetkeyz: Welcome back to the Daily Decrypt. Fly me to the moon. [00:00:08] The Rise of The Moon Malware offsetkeyz: The Moon malware is now covertly amassing over 7, 000 SOHO routers and IoT devices each week into the faceless proxy network, as unveiled by Black Lotus Labs at Lumen Technologies, signaling a worrying escalation in cybercriminal capabilities. What steps can be taken to prevent devices from falling prey to the moon malware and contributing to the expansion of the faceless proxy network? Critical infrastructure entities such as power and water are now mandated to swiftly report cyber incidents and ransom payments following new rules proposed by the cybersecurity and infrastructure security agency known as CISA. Marking a crucial advancement in bolstering the nation's cybersecurity defenses. And finally, we've got the expert dogespan back to discuss some lessons learned from the recent midnight Blizzard Microsoft breach. So stick around for that juicy goodness. So recently we reported on Soho routers, which is small home. What is small, dogespan: small, office, home office. offsetkeyz: small home office office, small. Is it small office, home office? dogespan: Yeah. South of Houston street, offsetkeyz: So yeah, recently there's been some news on Soho routers being vulnerable to these malwares. pulling them into proxy networks. And so this isn't necessarily breaking news, but there has been some recent research coming out that shows some pretty staggering numbers. So the latest findings by Lumen Technologies Black Lotus Labs spotlight a startling expansion of the faceless proxy network, with the moon malware enrolling over 7, 000 new users. per week into its ranks. That's a lot of routers. dogespan: ISP routers right there? offsetkeyz: I would hope not, but your ISP has no incentive whatsoever to replace that router and you're paying a rental fee. So dogespan: Yep. offsetkeyz: There's a little bit more information linked in the show notes below, but. An aggressive campaign in early March of 2024 saw over 6, 000 ASUS routers compromised in less than 72 hours. So at this rate, they're well over 40, 000 last we checked in February, plus 7, 000 each week. The Moon malware continues to refine its infection methods, targeting devices with accessible shell environments before implementing a series of IP table modifications. This prepares the compromised device to serve as a proxy facilitating anonymous internet usage for malicious actors through the faceless service. [00:02:53] The Moon Malware offsetkeyz: First of all, we can talk about what a proxy network is. It's essentially just. It's essentially just tens of thousands of devices that cybercriminals are able to route their traffic through. So that's bad news for you, whether you're trying to avoid people snooping on you, or you're trying to protect your privacy, or you're trying to not be an accomplice in cybercrime. In the article linked in the show notes below, you'll be able to see some indicators of compromise, but the biggest thing is that's the gateway to the internet for you. So everything going in and everything coming out of your house. is now accessible to these attackers. They're probably not interested in that. They're interested in just having the power to route their criminal activity through 40, 000 routers. But when you hand criminals a bunch of free data, they're probably going to get around to using it. So what can you do to prevent your router from being part of this proxy network? Make sure it's up to date. And that's kind of tricky for most users. You're going to actually have to go into the router, which is a bit of a process. You also really want to make sure the username and passwords to your router are changed because they're probably accessible via the internet. Like I could go Google your router model number and find out what the username and password is, enter it in, and B boom. dogespan: There's a number of them, just out on the internet, you can throw creds at them at any point in time. offsetkeyz: Yeah. Once you start getting into cybersecurity, you'll quickly come across the sites that just index all vulnerable routers, what, what's the site that I'm thinking of? Do you remember? Doja Span. dogespan: Shodan. Shodan. offsetkeyz: If you just go on there, you can, first of all, you can check your IP and see what the deal is. But yeah there, there's a lot of 'em. So this proxy network is growing quickly. Probably thanks to Shodan, but mostly because there's a lot of vulnerable routers out there, even if they're not end of life People just don't change their password. They don't know. So tell your mom, tell your friends, tell your grandpa, change your router password it's a big deal. Honestly. dogespan: Yeah, it's interesting, we like, of course there is the proxy implication, so the attacker is like you said, most likely just using it to hide and cover their tracks, and one of the things that could come out of that, I think you did mention it, that you could be legally implicated. for certain types of activity. And while you're not the person doing it, if you are like the exit node or close enough in the chain for beginning or end, you might get picked up. So Definitely see if this is something that is affecting you, a lot of this malware, you can just reboot the router, like give it an unplug for 10 seconds, 30 seconds, and plug it back in, a lot of the malware will will die off, but then of course, make sure it's updated. One thing you can do is request that your ISP updates your router. So if you have been paying that monthly lease, if it's been two years, call them and tell them that you want a new one. offsetkeyz: Yeah, I'm sure it's even built into your contract that you're entitled to a new router after X amount of months, and it probably isn't more than 18. dogespan: Mm hmm. offsetkeyz: know they're not updating it, they're not forcing updates, and they know you're not updating it. so they probably legally have to offer you a new one. So all you have to do is call, and you might be on hold for a while, but just, yeah, get a new router if you've inherited an ISP router and you feel really proud of yourself because you're not paying the 7 a month anymore, and you've had the same router for five years. this right here serves as your official notice to not do that. Go get a new one. So yeah, to wrap this up, the article linked in the show notes recommends a couple things. They recommend first of all blocking botnet traffic based on certain indicators of compromise. So if you're a network defender, see that article for those IOCs. But consumers with SOHO routers should follow best practices of regularly rebooting routers, as dogespan said, and installing security updates and patches. And they provide a full link on how to do that. offsetkeyz: by the Canadian Center for Cybersecurity. So thanks, Canadia. And, for organizations that manage SOHO routers, make sure the devices do not rely upon common default passwords. They should also ensure the management interfaces are properly secured and not accessible via the internet. And again, another article explaining exactly how to do that. So, do those things, call your ISP, and you should be good to go. transition: DOG. DOG. DOG. DOG. [00:07:37] Critical Infrastructure Cybersecurity Updates offsetkeyz: So one of the common themes, if you've been listening for a while, is critical infrastructure. The White House has been releasing guidance to critical infrastructure IT departments. There's been a real emphasis on securing critical infrastructure. Turns out that's because it's constantly under attack and it's our Achilles heel. If attackers can get our critical infrastructure, they can probably shut down our internet, and then we have no way of protecting ourselves. They can shut down our power, we have no security cameras, you know, We have no food, can't nourish our bodies, to go to cyber war. the most recent step in this effort is the Cybersecurity and Infrastructure Security Agency, known as CISA, introduced a proposed rule mandating that critical infrastructure entities report significant cyber incidents within 72 hours and ransom payments within 24 hours. So this is pretty huge because we don't really have the data. We don't know how these critical infrastructures are getting attacked, if they're paying, if they're not paying. We're all kind of guessing. So It's gonna suck a little. Another checklist item while you're under attack. but it's going to help overall critical infrastructure stay secure. dogespan: Yeah, Critical Infrastructure definitely needs to be reporting that up as soon as possible. It's such a big deal. And I do like that they're imposing that on Critical Infrastructure. It's a really good step in the right direction. 72 hours? offsetkeyz: Yeah, that's a little generous and yeah, there's a lot of conflicting feelings about this, especially if. you're under ransomware attack, attackers are telling you not to report it, attackers are saying they're going to shred your data, they're going to destroy it if you report it up, and when you're under attack, you're afraid, and you might have the money, and you might just pay them, and you might forget to report, and that might cause fines or whatever, so that's just one of the cons to this, but we really need this data, It's going to help keep critical infrastructure more secure. It looks like this rule is expected to affect over 316, 000 entities with an estimated cost of 2. 6 billion. There is some debate as to what qualifies as critical infrastructure, and I'm surprised that this guidance came out with gray area at all. It should be pretty exhaustive, but it According to the article linked in the show notes, which we always encourage you to read for yourself, don't just listen to what we're saying as truth go read it for yourself. The U. S. recognizes 16 critical infrastructure sectors, but debates continue about the scope of entities required to comply. For example, UnitedHealthcare group. qualifies under the current definitions, but the status of change healthcare, which was recently breached, is kind of gray. It's uncertain, which doesn't make sense to me, if there's uncertainty, people aren't going to report and then they're going to claim they didn't know. So let's figure that out. dogespan: Yeah, definitely like to see them move in the direction of just, when in doubt, report. Because if you're getting CISA involved, they're going to lend that expert help. If you're not equipped to do the investigation, you're better off just letting them know and cooperating with them. Even with ransomware and you going and paying it, you're hoping that they live up to their word? And that's a criminal. offsetkeyz: Yeah, exactly. It's a lesson in all facets of life. from big enterprises down to personal as well. If you need help, ask for it. If you did something wrong, tell the people it impacts. Any smart person receiving this information is going to try to help as hard as they can, and they're not going to hold it against you. Simply telling the truth always wins, so do it, dogespan: That's exactly what I tell my kids. offsetkeyz: and they need to hear it, and so do many others. dogespan: Alright, so the last one. Midnight Blizzard, also known as Nobellium, a Russian state sponsored actor, got into Microsoft and they did so through the use of password sprays. So password spray being they just go down the line hitting as many passwords as they can on any account and hoping for the best. Well, this was against Microsoft and it ended up being successful. Nobelium got access to a dev account and This account ended up having elevated privileges. Throughout the stages of this attack, they ended up going up higher and higher and higher through privilege escalation. . This one was a privileged account, but it was in a development environment. They ended up getting access to an account and started sending off phishing emails across the board to their executives. Well, they ended up getting a couple of hits and there was no MFA. on those higher up accounts. That's probably the most shocking aspect of that. We know that. This was all previous information. So, what's happening now? Microsoft has gotten them out and they have been doing all their recursive investigations. So the evidence of this is that they got access to, well, source code and internal systems. Luckily, no customer facing systems were compromised. They did have access to source code, but nothing customer related, so we are still in the clear. However, go change your passwords. Now, being that they've had access to this stuff, they've been able to start probing at systems a little bit more in depth, and these Well, Microsoft has noticed since this that password sprays have increased by a tenfold. offsetkeyz: What? Against Microsoft, or in general? dogespan: Probably Microsoft systems since they have access to that kind of data, but they, it does say here that they are increasing their security investments. Good, good, good. cross enterprise coordination and enhanced defense capabilities against this persistent threat. So that sounds like they are working with customers to make sure that everybody's safe and sound. Good on them. Overall, I think they've done a good job with this response. In recent weeks, they have seen that Midnight Blizzard is using the information that they originally exfiltrated to attempt to gain more unauthorized access. This comes from two different sources. One was directly from Microsoft's blog and then the other was a summary from the Hacker News. I'd like how the Hacker News, they've gone and broken little bits of it and kind of translated it more targeted at a smaller organization and not so much, you know, how Microsoft got hit by this stuff. And one of the things that they mentioned is the importance of protecting all accounts. this ended up being an attack against a privileged developer account or an developer environment. And a lot of times what happens in larger organizations is you kind of create accounts, you create stuff, and it serves its purpose, and you never delete it. So it's super important to make sure that you're either, have good security on it in the first place, or you delete it as soon as you're done with it. Now, how does that translate to the regular user? You mentioned this yesterday's podcast. when you're downloading an app for a single purpose, do you typically leave it on your system or do you delete it afterwards? One of the things that I try to think about is, ordering food. a lot of them, you cannot order food through a web browser, unless you're actually like physically on a computer. it's going to be so persistent to try to get you to go to that app. A lot of times it won't even let you like McDonald's is one of those good ones. You are automatically rerouted to that app. Every single time I download that app, order my food, pick up my food, and then I delete that app. And it's not so much. That it's McDonald's, but you just don't know what else is involved in that. And McDonald's is all about food, not data security. offsetkeyz: No, I mean, they are a fortune five company, probably. so hopefully they have a good security system, but yeah, you'd be surprised at the permissions the McDonald's app asks for. And Hawkrow Farmer and I were discussing this a week or two ago. when you're hungry, there is a serious sense of urgency. And attackers know. Under what circumstances there's a sense of urgency. So if you're on DoorDash and you're having a hard time getting the food, you might pivot over to some other delivery service by Googling it, clicking on an ad, and then downloading the app from that ad. Because you're really hungry and you're just trying to get your food. So now you've downloaded the wrong app, you create an account, username, same password you use on your bank, same email you use on your bank, they now have that, they go to your bank, they get you, whatever. Now you're in a proxy network because you left that app. There's so many bad things that happen, but, but the one thing about, that's a good example, doges, is urgency. And when you're hungry, things feel very urgent. dogespan: Very, very urgent. If an attacker has access to a password and it's associated with an email, they're going to try it anywhere and everywhere. And one of the key areas that they're going to try it is your email provider, because that is clear evidence that you have an account there. So that's the main takeaway with it from this, even on a large enterprise scale, is all accounts need to be protected. [00:17:08] Personal Cybersecurity Tips & Encouragement dogespan: If you can't protect those accounts Use them for what you need to and remove it. Whether that's just getting an app on your phone or creating an account just for the purpose of ordering some food. Delete it afterwards. offsetkeyz: Yeah, we'd like to just harp on not reusing passwords. Um, if someone can get into your email, they can reset any password on any account that you have, because, I mean, what's the first step? I think I talked about it in yesterday's episode. When you click the reset password button, what does it do? It sends you an email to click on a link to go reset your password. And that's all it is. So if, if the attacker has access to your email address, they can reset any password, including your bank, including your Instagram. You know, the more I talk to people about password reuse and password managers and multifactor authentication, the more I met with fear and shame. Shame is really the key one, and the shame doesn't quite outweigh the fear. like it never is enough to get them going, but it is a negative feeling associated with passwords. And what I mean by that is people are just always ashamed that they haven't done this, or they haven't done that, whatever. They reuse their password. They're really ashamed. Well, this can serve as a good example for you that even executives at Microsoft haven't enabled multi factor authentication. You're doing okay. Just try to chip away at it. one piece at a time, try to enable multi factor authentication. Don't surrender to the shame. dogespan: It doesn't have to be something that you, you know, you decide Today when you wake up. That. I'm going to go enable MFA on all of my accounts. How I handle that is when I log in and I don't get prompted to authenticate myself, I think, is there a way to get MFA? Put a little sticky note somewhere that says, go check your security settings on this website when you're done with what you're doing. So you don't have to break focus, just real quick, security settings. Go back to it after you've checked your balance or whatever it is you went to. And then the next time you log into something else and you don't get prompted for MFA, offsetkeyz: it's a slow process. and that's okay. It's okay to be a slow process. Really focus on the important things to start and the more you get going, the easier it gets. But right now, if you haven't started, it seems like it's going to be really painful, but think about it. What happens when you accomplish really painful, really hard tasks? You get a flood of dopamine. Look forward to that dopamine hit when you actually enable MFA and change your password and download that pass password manager It sounds impossible right now. It will feel so good I still get that dopamine hit every time I make a little chip away at my security dogespan: Leave a comment. Let us know that you did it and we will praise you. offsetkeyz: We will we will I'll make a freaking whole podcast episode about you Dude, I was talking to my parents this week. Shout out to my parents my dad Unprompted made his first passkey for Amazon. dogespan: Oh, offsetkeyz: Yeah. and my dad is an electrical engineer and he actually informed me that he has some patents in encryption algorithms. And so I said, dad, I don't know how passkeys work. I spent two hours banging my head against the desk trying to figure it out. So if you figure it out, I'm bringing you on the podcast. You get to explain it to my listeners. So, really excited. You guys get to meet my dad, but he was so excited when he enabled his passkey and you too can share that joy. So yeah, to bring it back to the Microsoft thing, and I don't want to make this an ethics podcast per se, but it is always So it ignites fire within both me and DogeSpan, uh, just personal security and how easy it actually is, not to shame you by any means, but you can take certain easy steps to drastically improve your security. But Microsoft here is doing exactly what we were preaching in the previous segment, which is reporting things. They're doing a great job. They're saying they messed up and, hey, we're kind of on board. We're like, wow, great. Thank you so much. It's when. It's when companies try to hide it, like LastPass, for example. Um, I was a diehard LastPass user and hey, LastPass is better than nothing, even still, but it was really the fact that they hid their breach and tried to downplay their breach that ultimately got me to switch off of LastPass. I think their service now is great. It's fine. I would trust it a lot. So if you have LastPass, great. But it's ultimately. the way that LastPass makes you feel. Like, no more warm fuzzies. More like cold sharpies. You know, it's just stabbing me when I think about LastPass. So, good on Microsoft for just reporting and continuing to uncover new things, and we can all learn something from them. I dogespan: close to a month now, about how consumers are actually taking that into consideration more and more. Where I was under the impression that it was just us tech nerds that were looking at it and going, ew, you got a, you got a breach and you didn't handle it poorly, but more consumers are looking at that and everybody is going to get hacked. If you haven't been hacked yet, you just don't know it. It has happened. Own up to it, it's fine. Handle it well. Go the appropriate steps. offsetkeyz: mean, this story is evidence of that more than anything, that Microsoft just got hacked. I mean, they, they made the, they made the first computer. They made the internet. So yeah, no shame, especially nowadays when the weekly breaches are, it's a very long list of breaches out there. I like this article from the Hacker News. Another great thing is it has a section titled defend against password spray attacks. and it has four actionable steps. I'm surprised multi factor authentication isn't the first one. Should be the first one. but if you're in an organization and you have access to the Active Directory domain controller or admin rights there, you can run password audits. Have any of the passwords for any account on your Active Directory shown up on the dark web? there's search engines that just list passwords on the dark web. There's search engines that list email addresses, which is probably more applicable for the day to day user, but you can just, yeah, search. I think it's even Have I Been Pwned. Like they have a password search feature and Have I Been Pwned has an API, so you can set up using an API and automate it. but that's something I haven't considered. is just audits. That could have saved it if they're unwilling to enable multi factor authentication. Multi factor authentication, we talk about it like it's a, like a silver bullet, but it is susceptible to attacks too, especially MFA bombing or MFA fatigue. The weakest link in anything, in anything security is the human element. So even if you have enabled MFA, You can still do these password audits. You can only secure yourself more. So yeah, that's, those are just some of the action items you can take either as an individual or as a corporation. And yeah, the point of bringing this up was just to kind of recap on this big attack and have a discussion. So, got anything else for us dogespan? dogespan: No. Get a password manager. offsetkeyz: And as always, get a password manager. I'm gonna, it's like a drinking game around my house. How many times do I say password manager in a night? And I'm heading to a bar after this where you better believe I will be talking about password managers. [00:24:57] Closing Thoughts & Thanks offsetkeyz: But that's all we got for you today. Thanks so much to Dogespan for coming back. We've missed you. Our editing software has missed you and we hope you'll be more of a frequent guest. Oh, he's back, baby. And I hope your work or organization place where you work lets you have Friday off like mine does. Uh, so TBD, if we'll have an episode tomorrow, probably because I'm an addict, but if we don't have a great weekend, we'll talk to you later.
ALERT. THE PUPPY IS IN THE DOG HOUSE. Watch out as the boys get snipped and have to talk about things we don't want to. UNPROMPTED. But don't get it twisted. Cause we ain't goin out like dat!
Episode:Title: Unprompted Engineering, Pooel, Eat My Pop TartShow: ohmTown Daily - Science, Technology, & SocietySeason: 2Episode: 363Date: 12/29/2023Time: Weekdays 8PM, Weekends 6PM ET@ohmTown Episode Article Vote: https://www.ohmtown.com/elections/Past Episode Votes: https://www.ohmtown.com/past-elections/Live on Twitch: https://www.twitch.tv/ohmtownYoutube: https://www.youtube.com/ohmtownPodcast: https://podcasts.apple.com/us/podcast/ohmtown/id1609446592Patreon: https://www.patreon.com/ohmTownDiscord: https://discord.gg/vgUxz3XArticles Discussed:[0:00] Introductions...Is it ironic that its called Prompt Engineering?https://www.ohmtown.com/groups/ohmtowndaily/f/d/an-openai-employee-says-prompt-engineering-is-not-the-skill-of-the-future-but-knowing-how-to-talk-to-humans-will-be/Those brown shoes are too bright.https://www.ohmtown.com/groups/mobble/f/d/a-chess-player-was-fined-e100-for-wearing-burberry-sneakers-deemed-too-sporty/We've Investigated Ourselves and Found No Wrongdoing.https://www.ohmtown.com/groups/hatchideas/f/d/u-s-intelligence-officials-determined-the-chinese-spy-balloon-used-a-u-s-internet-provider-to-communicate/Pooel, the bio-fuel of the future.https://www.ohmtown.com/groups/technologytoday/f/d/from-toilets-to-the-sky-uk-startup-makes-waste-into-low-carbon-jet-fuel/Listeria, its chief exports are your lunch. https://www.ohmtown.com/groups/ohmtowndaily/f/d/vegetable-recall-as-dire-warning-issued-over-listeria-contamination-fears/The Rise of the Penguin Kingdom.https://www.ohmtown.com/groups/warcrafters/f/d/obviously-there-should-be-a-city-builder-about-penguins-so-try-the-demo-for-this-one/Pop-Tart Volunteers as Tribute!https://www.ohmtown.com/groups/ohmtowndaily/f/d/the-future-of-sports-is-the-pop-tarts-bowl-where-a-live-toaster-pastry-obsessed-with-its-own-consumption-was-toasted-on-air-and-devoured-by-the-victors/What's a few cracked pipes amongst nuclear power plants.https://www.ohmtown.com/groups/ohmtowndaily/f/d/south-carolina-nuclear-plants-cracked-pipes-get-downgraded-warning-from-officials/It isn't just marketing, its lies and manipulation.https://www.ohmtown.com/groups/ohmtowndaily/f/d/hershey-hit-with-5-million-lawsuit-over-reeses-candy/A secret space plane similar to the Space Shuttle. https://www.ohmtown.com/groups/ohmtowndaily/f/d/us-military-space-plane-blasts-off-on-secretive-mission-expected-to-last-years/Broadcasted live on Twitch -- Watch live at https://www.twitch.tv/ohmtown
In this episode, co-hosts Pete Housley and Jess Petrella wrap up the season by finally answering the question that started it all: Are robots coming for your jobs? And they're doing it live in New York at Hotjar's HOTSAUCE Conference. They are sharing their top AI marketing tools they've discovered in this season's research, advice for marketers in the age of AI, and predictions for the future of the marketing world.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Product Marketing, Jess Petrella. Jess has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies and product positioning.Over the past few years, Jess has positioned herself at the intersection between AI and marketing, having developed strategies that have informed how Unbounce has brought our own innovative AI-powered tools to market. Outside of Unbounce she's the creator of “AI for Product Marketers”, an advanced Notion AI template system containing practical, useful, and inspired templates made just for product marketers.Jess has written for a number of publications, including a piece in the B2B marketer on AIs impact on SEO, conversion and the marketing funnel, appropriately titled “The Search Armageddon”. Earlier this year, Jess joined a panel of experts to discuss current and future applications of AI in marketing and Business at Lead Gen World 2023 in San Diego. You can also see her live on stage at SaaS North in her own home town of Ottawa this coming November.Key Quotes*”Time and time again, and still to this day, the value of AI has been time savings. And that's very true to how marketers are using AI products today. I've started to watch this sort of parallel stream next to it of machine learning models that are trained as performance marketers based on billions of data points around conversion data. At Unbounce, being in business for over 10 years and running landing pages, conversions is our business. We've collected that data and we use it to enrich all of the decisions that happen post click on our platform.” - Jess Petrella*”AI is here to stay. It makes you smarter, it makes you faster, and it makes you better. Marketers need to begin their own journey of discovery. Then, the big question is: Is AI coming for marketers' jobs? What we say is no, but marketers who are not using AI will be replaced by marketers who are using AI. And then finally, The conclusion of our series is: Be curious. Study and see what's going on, check out these businesses and products, and experiment.” - Pete HousleyTime Stamps[00:00] Introduction and welcome to Unprompted Unplugged, live from NY![00:21] About Unprompted and Unbounce[01:26] AI marketing in 2023: A recap[02:43] Welcome back to our co-host, Jess Petrella[09:24] How far along are organizations on their AI adoption curve? [10:45] AI tools for marketers[25:45] Final thoughts and conclusionLinksPete Housley, CMO at UnbounceJess Petrella, Director of Product Marketing at Unbounce Check out the AI tools mentioned in this episode:FiniMadKuduBloomreachRasaLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
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This episode features an interview with Pete Housley, Chief Marketing Officer at Unbounce, the leader in AI landing pages and conversion intelligence software for marketers. Pete is a senior executive with President, CEO, CMO, and CRO experience in retail, hospitality, digital pure play, and consumer goods industries. He is also the host of Unprompted, a podcast that explores the intersection of AI and marketing.In this episode, Kailey sits down with Pete to discuss how marketers are using AI in their workflows today to increase efficiency and ROI. From improving campaign conversions and reducing time spent on execution to generating predictive audiences, get inspired to boost your AI adoption.-------------------Key Takeaways:Moving forward with AI adoption all starts with your data. You need to have a strong foundation with high quality data, otherwise you may not get the results you want.AI tools like ChatGPT have dramatically enabled content creation. Now, solopreneurs and founders can do everything a full service agency can do, even though they lack a marketing team. Chatbots with AI functionality just might be the area where AI adoption is highest, especially in customer support. Those files can be loaded into AI chat tools and used in a self-serve environment for customers and is an efficient tool for call center agents.-------------------“If you're going to get on the AI trend, you need a solid data foundation. Structured data that is repeatable, that is a universal source of truth. My opinion is that companies and even well, well run enterprise-level companies often have a long way to go on their data maturity curves. The cost of business transformation, moving off of legacy systems and old databases can sometimes be overwhelming to companies and they get stuck.” – Pete Housley-------------------Episode Timestamps:*(04:24) - Pete's career journey*(10:38) - Trends that are impacting marketing and customer engagement in tech *(18:30) - Where companies are in their AI adoption curve *(28:54) - How Pete defines “good data” *(36:20) - Pitfalls of AI that we should avoid *(43:28) - Changes on the horizon in AI and marketing*(45:13) - Pete's recommendations for upleveling customer experience strategies-------------------Links:Connect with Pete on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Do you have an AI playbook? In this episode, co-hosts Pete Housley and Unbounce Director of Product Marketing and in-house AI expert Jess Petrella are giving you your AI playbook for the year ahead. To do that, they're tapping into the genius of Mike Kaput, Chief Content Officer at the Marketing AI Institute. Together, they share use cases for AI marketing, advise on the best AI-powered marketing tools, and give five steps to launching your company on its very own AI journey. Tune in to find out more on this episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Product Marketing, Jess Petrella. Jess has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies and product positioning.Over the past few years, Jess has positioned herself at the intersection between AI and marketing, having developed strategies that have informed how Unbounce has brought our own innovative AI-powered tools to market. Outside of Unbounce she's the creator of “AI for Product Marketers”, an advanced Notion AI template system containing practical, useful, and inspired templates made just for product marketers.Jess has written for a number of publications, including a piece in the B2B marketer on AIs impact on SEO, conversion and the marketing funnel, appropriately titled “The Search Armageddon”. Earlier this year, Jess joined a panel of experts to discuss current and future applications of AI in marketing and Business at Lead Gen World 2023 in San Diego. You can also see her live on stage at SaaS North in her own home town of Ottawa this coming November.Key Quotes*”98 percent of all marketers we surveyed said they're personally using AI in some way. Now, here's the bad news, though: 78 percent of people say their employers have zero internal AI education or training. So we've reached peak interest and excitement about AI, but there's a massive gap in the practical tools people have internally at their organizations to actually learn what this stuff is, how to use it in their careers and their roles, and how to get the most out of it.” - Mike Kaput on the 2023 State of Marketing AI Report from the Marketing AI Institute*”All the things humans do really well, I guarantee you, AI will do them at some point if it can't already. The ability to create, to think, to understand, to reason, these are capabilities that may not be at a human level in AI systems today, but they're absolutely on a trajectory to do those things pretty well. All the things that humans value and get paid for is probably stuff that AI will be able to help or do very soon.” - Mike Kaput*”If I look at my average day, six to 12 months ago, none of these tools were in it and helping me do the things I'm doing. It's really been a pretty profound sea change.” - Mike Kaput*”AI in some form or another has been around for 60, 70 years in one sense or another. So people don't realize a lot of things went into the last several decades to get us to this current moment. It feels like it's coming out of nowhere because they weren't paying attention to all the other factors that were building beneath the surface. “ - Mike Kaput*”A lot of people are like, ‘Oh, what tools should I use? What technology should we adopt?' That's a huge question and really important. More important, though, is what happens if you succeed? Like we're talking about tools that give you double and triple, digit performance gains or productivity gains. That's amazing. But the first question you're going to get from a lot of your staff is, ‘What happens to me? What happens to my role? There's a huge amount of change management involved in these tools. So you're going to have to start planning for how this is going to change jobs.” - Mike KaputTime Stamps[0:12] Introducing “Marketing” AI[4:54] Meet Mess Petrella, Director of Product Marketing at Unbounce[11:38] Here's your AI playbook[12:08] Welcome to our guest, Mike Kaput, Chief Content Officer at Marketing AI Institute[15:36] How can the Marketing AI Institute help me as a marketer?[17:09] What has Mike's team learned about AI in 2023 so far?[19:35] What's the average AI adoption rate among marketers currently?[21:50] What are the top 5 AI use cases in marketing?[28:06] What AI-powered marketing tools would Mike recommend?[33:05] Where are marketers on their AI adoption or maturity curve?[36:03] What is Mike's 5-step AI playbook? And how can marketing teams get further along on their maturity curve?[43:35] What advice would Mike give marketers right now?LinksPete Housley, CMO at UnbounceJess Petrella, Director of Product Marketing at Unbounce Mike Kaput, Chief Content Officer at Marketing AI InstituteCheck out the 2023 State of Marketing AI ReportLearn more about the Marketing AI InstituteCheck out the tools we mentioned!NVIDIA BroadcastChatGPT PlusClaude.aiDall-E 3MidjourneyMarketMuseRasa.ioLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
Today we welcome Joseph Goldstein to the podcast. Joseph is a co-founder and the guiding teacher of the Insight Meditation Society (IMS) along with Jack Kornfield and Sharon Salzberg. He is one of the first American vipassana teachers and has been teaching Buddhist meditation worldwide since 1974. A contemporary author of numerous popular books on Buddhism, his publications include Mindfulness: A Practical Guide to Awakening, One Dharma, Insight Meditation and others.In this episode, I talk to Joseph Goldstein about Buddhism and the impermanence of life. Being too attached to the self can bring suffering. However, this doesn't mean that we need to forego our identities or self-care. Joseph explains that enlightenment can be achieved when the mind is free from clinging. He talks about the different states that can help us realize the insight of impermanence and selflessness. We also touch on the topics of mindfulness, compassion, creativity, and wisdom.Website: www.dharma.org/Twitter: @onedharma Topics03:01 Joseph's background and expertise09:31 Enlightenment15:11 Balance of mind24:15 Noticing per minute31:02 Mindfulness and flow35:38 Wisdom is insight38:00 Creativity41:20 Different mind states49:51 The tales of Sisyphus and Icarus55:29 Skillful means58:53 Flow of being1:02:04 Unprompted mindfulness 1:04:42 Equanimity1:09:24 Compassion and connection
Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Unbounce Content Creator Banafshe Salehi review a bunch of cool and innovative AI tools with the help of guest Saba El-Hilo, Unbounce's SVP of Data and Engineering. They're reprising the most popular episode to date - Try AI - but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We'll find out on this episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Content Creator and Copywriter Banafshe Salehi. Banafshe has more than seven years of experience in content and brand from B2C to agencies and SaaS. She is a creative strategist, working on conceptualizing marketing campaigns, white papers, multimedia projects, and more.This episode also features Unbounce's SVP of Data and Engineering, Saba El-Hilo. Saba's career includes more than 10 years of experience building top performing and innovative products. She has deep experience working with Big Data, ML technologies and building web applications and services.Key Quotes*”We all know these models tend to hallucinate. They can return inaccurate data. There's a whole lot of privacy and data challenges. So the tech is so new, and we're seeing big players like Google and Microsoft build their entire suites and incorporate their entire suites on top of this tech. It's like building a car while driving it.” - Saba El Hilo*”These AI tools are time saving to free you up for the other stuff. So when there's a mechanical task or a repetitive task, it's amazing. Like, you do your inputs and, and the info is at your fingertips. And now you can act strategically and proactively without having to do that repetitive task.” - Pete Housley*”I had a moment of being a bit hopeless towards creative career paths. But I think now that I've played around with more specialized AI tools, I think there is a lot of value to having a person who is specialized use those specialized tools. They are not that easy to pick up. They need investment, they need time put into them. And I think they open up a lot of avenues for content creators like myself.” - Banafshe SalehiTime Stamps[2:15] Introducing co-host Banafshe Salehi, Content Creator at Unbounce[3:28] AI in the News: SAG-AFTRA writers' strike[6:59] AI in the News: McKinsey's State of AI in 2023 Report[9:22] Is the AI boom on its way out?[11:10] Let's try new, specialized AI tools[12:15] Welcome back Saba El-Hilo, SVP of Data & Engineering at Unbounce[15:19] What are the rules to the team's tool review?[16:39] ThoughtSpot[19:42] Acrolinx[22:40] MadKudu[26:21] Optimove[29:26] Surfer SEO[32:13] Brand24[34:39] CrayonLinksConnect with…Pete Housley, CMO at UnbounceBanafshe Salehi, Content Creator at Unbounce Saba El-Hilo, SVP of Data and Engineering at UnbounceLearn more about UnbounceCheck out the tools we reviewed!ThoughtSpotAcrolinxMadKuduOptimoveSurfer SEOBrand24CrayonLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
There are lots of concerns with the development of AI—but do the negatives outweigh the benefits? In this episode, co-hosts Pete Housley and Unbounce Senior Creative Director James Thomson play judge with special guest Aaron Kwittken, Founder and CEO of PRophet. Together, they talk about all things AI ethics. Should agencies disclose that they use AI? Should they be paid based on time and materials or value of work? Can the government regulate AI? Tune in to this episode of Unprompted to learn about how you should - and shouldn't - navigate the use of AI in the marketing world today.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Senior Creative Director at Unbounce, James Thomson. This episode also features Founder and CEO of PRophet, Aaron Kwittken. Aaron is a highly acclaimed industry leader, serial entrepreneur and seasoned corporate affairs and integrated communications strategist with more than 30 years in the PR industry. He is also CEO of the Comms Tech Unit for the Stagwell Marketing Cloud, a suite of AI SaaS solutions for PR, social media, and content creators. Aaron founded KWT Global in late 2005 (f/k/a Kwittken), a highly acclaimed global PR and brand strategy consultancy which was acquired by KWT Global and where he currently serves as Chairman. Aaron has received numerous honors and awards for his work and industry leadership from the likes of ICCO, Cannes LIONS, PR Week, The Drum and PRovoke Media, having recently been named a PRovoke 2021 Innovator 25 and to PR Week's 2022 Dashboard 25 for his comms-tech leadership and industry innovation.Key Quotes*”When I ran my agency day-to-day, I'd be like, ‘Can I hire someone who can get me 60, 70% of the way there?' Right now, we're there [with AI.] We're at 60, 70%. And then the human has to come over the top to finish it, to make it better, to give it the values, judgment, and emotion that AI does not have.” - Aaron Kwittken*”Humans still need to come up with the idea. Creativity rests with us. It's really more so figuring out who else is gonna be interested in that idea or that concept.” - Aaron Kwittken*”The beauty of it to me is we might hire fewer people on the bottom, but they're going to have much better roles. They're going to stay longer. We're going to be able to upskill them. And instead of having less people, we're going to have people doing higher value things, potentially changing the compensation scheme as well. We agencies should not be paid for time and materials. We should be paid based on the value that we bring.” - Aaron Kwittken*”ChatGPT is a toy. PRophet is a tool. And I tell folks, ‘If you want to play around with ChatGPT on your own, great. Do not put anything corporate or any work related stuff in ChatGPT, because you don't own that. In the same way that if you use Google Sheets and you don't have an SLA in place, you're giving up all of your information.” - Aaron Kwittken*”AI is not biased. Humans are biased. And humans build algorithms that then power AI. AI isn't really AI, it's really human intelligence. So AI is only going to be as biased as the humans who built it. So then you need to have countermeasures and algorithms that then search for and identify biases inside of each platform, which takes time and it takes investment.” - Aaron Kwittken*”You can't wait on the government. Put it this way: The government has had no control over social media platforms and that's caused all sorts of mayhem, despair, and death in the world. And we can go on and on about how reckless Facebook, Instagram, TikTok have been. The government has had no control over that. What makes us think that the government can control AI? There's no way. We have to do it ourselves.” - Aaron KwittkenTime Stamps[1:44] Introducing James Thomson, Senior Creative Director at Unbounce[6:00] AI in the news: Does Hillary Clinton endorse Ron DeSantis? [Hint: Deepfake][9:10] WormGPT and FraudGPT enable phishing attempts[13:05] What is bias in AI marketing?[15:53] AI goes on Trial[16:25] Introducing guest Aaron Kwittken, Founder & CEO at PRophet[21:03] How does PRophet apply AI to PR?[23:47] Does PRophet generate ideas? Or do humans need to?[24:42] Who should be using PRophet?[30:15] Could AI replace the PR employee?[35:35] How will AI affect the PR industry going forward?[41:30] How does PRophet deal with security, privacy and bias when using AI?[45:13] Who will regulate ethical use of AI?LinksConnect with…Pete Housley, CMO at UnbounceJames Thomson, Senior Creative Director at UnbounceAaron Kwittken, Founder & CEO at PRophetLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
Everyone is talking about AI today. But this generative AI boom didn't happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU's Stern School of Business, Arun Sundararajan. Together, they're exploring the history of the secret arms race that's been raging in Silicon Valley for the past decade—and what might come next. Is there an end goal? What effect will deepfakes and other AI-generated content have on the coming election? How should marketers be adjusting their workflow to rise to the AI occasion? We're answering these questions and more on this episode of Unprompted. So tune in to get caught up on the history of AI, and to prepare for what's on the horizon.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce's Vice President of Growth Marketing Alex Nazarevich. This episode also features Harold Price Professor of Entrepreneurship and Technology at NYU's Stern School of Business, Arun Sundararajan. Arun's best-selling and award-winning book, “The Sharing Economy,” was published by the MIT Press in 2016. His research studies how digital technologies transform business, government and civil society. His current focus is on the future of capitalism, artificial intelligence and platform-enabled change, antitrust policy in tech, and the digital future of work. Arun has been a member of the World Economic Forum's Global Future Councils on Technology, Values and Policy and the New Economic Agenda. He is an advisor to numerous organizations and works with tech companies on issues of strategy, litigation and regulation.Key Quotes*”Yes, [AI is] technologically fascinating, but there's a very important need for human beings to pay attention to what has been created because it's not like it's coming from some preexisting source. It is actually being created on the fly.” - Arun Sundararajan*”We are fundamentally changing through generative AI how we as humans get information…Generative AI is taking us into this uncharted territory where you have an expert on demand who is working it out for you on the fly and giving you that information. It's not like a search engine where it's giving you someone else's pre-created information. It's almost like a third form of getting information in a very fundamental way.” - Arun Sundararajan*”People who are looking for [AI] to give you the exact answer are using it wrong. What we should be doing, at least in part with ChatGPT and with other large language model-based systems, is using them to come up with things that we might not have thought of, and then bring the humans into the loop to take the good ideas to completion.” - Arun Sundararajan*“Today, we are not sharing music. We're sharing musicians. We're not downloading art, we're downloading artists. And so it's sort of a scary moment where we have to decide as human beings how much of our intelligence do we wanna claim for ourselves, and how much of it do we wanna just cede to this collective intelligence that is generative AI.” - Arun Sundararajan*”Part of the reason why there's a lot of conversation around the need to slow down AI research and the risks of AI is that the race is happening without a clear objective…We don't know what the eventual use of these AI systems will be. Once there's a demonstration that the successor to generative AI can actually make a dent in curing incurable diseases, in developing new drugs, in addressing climate change, that's when the value of the innovation is going to become clearer.” - Arun SundararajanTime Stamps[2:34] Introducing co-host Alex Nazarevich, Unbounce VP of Growth Marketing[7:20] AI in the news: Llama 2 vs. AI-X[12:23] Let's explore the history of the AI arms race[12:54] Meet Arun Sundararajan, NYU Professor at the Stern School of Business[14:22] Learn about the history and evolution of AI[21:35] How reliable is ChatGPT? [25:14] Why wasn't Google first to market with AI?[26:38] What's at stake in the AI arms race?[30:53] Who has the best chance of pulling ahead in the arms race?[36:48] What are the risks of unregulated AI?[38:28] What will AI do to the human creative process?[41:00] Should we be afraid AI will take over the world?[48:05] Why are tech companies calling for regulation?[49:40] How will AI affect the upcoming presidential election?LinksConnect with…Pete Housley, CMO at UnbounceAlex Nazarevich, VP of Growth Marketing at UnbounceArun Sundararajan, Harold Price Professor of Entrepreneurship and Professor of Technology, Operations and Statistics at New York University's (NYU) Stern School of BusinessLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
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ZOOM ON OVER! It's Z... and the final episode of season 1! Justin get's a great read from our friends at Broadway Licensing, Erika goes back in time to one of the oldest plays this season, and...the unthinkable happens, Erika talks about a musical. UNPROMPTED. What a way to end our first season!Special thanks to Broadway Licensing for being a script supplier of the show and U92 for being our recording headquarters!If you like the show, feel free to subscribe and give us a five star review! Also, follow us on instagram @justinborak and @actualerikakuhn for any news and notes on upcoming episodes!
In this episode, co-hosts Pete Housley and Garrett Hughes ask AI experts to gaze into the crystal ball and predict what AI marketing will look like in the future. They're welcoming special guests Molly St. Louis, Head of Marketing at Dealtale, and Unbounce's own Director of Product Marketing, Jess Petrella, to answer questions like: What would happen if creators sue to exclude their work from image or text generation models? What if OpenAI becomes completely closed source? What do you—the marketer—need to be prepared for next? You won't want to miss this very special episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Content Manager Garrett Hughes. This episode also features special guests and AI experts Molly St. Louis, Head of Marketing at Dealtale, and Jess Petrella, Director of Product Marketing at Unbounce.Key Quotes*“If we're thinking about the ‘What if?' scenario, yes, the content writers of the world, the SEO specialists, there is a realm where you will then have to think about your content as – and this is uncomfortable – but source material for AI. This is going to become important for SEO content specialists uh, to take into account.” - Jess Petrella*”If we move to this high tech plus high touch world, that would be ideal so that we can use our investment in technology to do that kind of self-serve deflection. And yet then use the investments in the human capital to really provide a really great interaction.” - Pete Housley*“There's just a realm of possibility that if we take tasks off our plate, what else can we do?” - Jess Petrella*“Marketers who are not using AI will be replaced with marketers who are using AI.” - Pete HousleyTime Stamps[2:18] The Unbounce team peers into the future of AI marketing[3:15] New AI-powered marketing tools in the news[4:55] What is ChaosGPT? And is it a threat to humanity?[9:28] Introducing special guest Molly St. Louis, Head of Marketing at Dealtale[11:24] What does Dealtale do?[12:09] Introducing Unbounce's Director of Product Marketing, Jess Petrella, as resident AI expert[16:21] What if search engine results are replaced by AI chat bots? [20:49] What if brands' marketing efforts start to look the same as a result of using the same AI-based tools?[24:26] What if AI becomes so advanced it can accurately anticipate what people want in that moment, or even want next?[27:08] What if we get to a point where all brand interactions online are powered by AI? How do we maintain that human touch as marketers?[32:01] What if AI gets to a point where it can functionally replace the abilities of a modern marketing team?LinksConnect with…Pete HousleyGarrett HughesMolly St. LouisJess PetrellaLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
In this episode, co-hosts Pete Housley and James Thomson explore whether generative AI can successfully take over the job of the marketer. So they're putting robots to the test and sending off their team of marketing gurus to do an exercise they're calling, “Can you not?” In other words, are the marketing gurus able to not write copy, design graphics, strategize, etc., but instead hand it all over to AI? So marketers, can robots take your job? You might be surprised to find the answer right here in this episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is James Thomson, Senior Creative Director at Unbounce. And the marketing gurus are Content Manager Garrett Hughes, Art Director Cecilia Martinez, and Manager of Marketing Campaigns Caoimhe Rainey.Key Quotes*“It's a very exciting time to be in the creative industry where we have the ability to leverage some of these tools as part of our toolkits. [We're] always looking for opportunities to adopt some of these new technologies and tools to augment our processes, get better results at the end of it as well. And I think AI-based tools are no different to that. So, I'm personally excited for the opportunities this gives us as creatives, especially on my team and how we may be able to do more with less and get better results at the end of it, out of our campaigns as well. - James Thomson*“One of the things that I realized through this exercise is no one tool does it all. I think that in terms of actual work that we did, the bulk of it was moving information or content from one AI platform to another. So we were like pack mules, carrying things up the hill for the next AI tool to model and refine.” - Garrett Hughes*“I think that is the biggest challenge: It's knowing what to ask for and how to ask for it. And I think that's something that once you have mastered [it], there's no limits to what you can do.” - Caoimhe RaineyTime Stamps*[0:55] Introducing the “Can you not?” challenge*[2:41] How is GoFundMe's 2022 year-end wrap-up video a great example of using AI in marketing?*[6:55] Meet the Unprompted team of marketing gurus*[8:16] The marketing gurus get 24 hours to create a campaign using AI*[9:56] What was the process of creating a campaign using AI?*[13:08] Was the AI-generated content usable?*[13:57] How much time and money would AI save a marketing team in creating a campaign?*[14:42] Check out the AI-generated landing page for Elebounce!*[18:51] What tools did Garrett use for writing copy?*[20:22] Does the marketer still need to play a part in creating the campaign?*[21:08] What was the creative design process like?*[23:02] How can you master prompt writing?*[23:45] What was designing the marketing strategy like?*[24:24] What was the ad creative process?*[26:03] How were the images generated?*[27:47] How successful was the campaign?*[29:34] The results are in! Can AI take the job of the marketer?*[31:40] What can we take away from this exercise?LinksConnect with Pete Housley on LinkedInConnect with James ThomsonConnect with Garrett HughesConnect with Cecilia MartinezConnect with Caoimhe RaineyLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
Hey marketers! Are robots coming for your jobs? Unprompted explores the ways that artificial intelligence is—and isn't—transforming the world of digital marketing. We'll talk to experts, amateurs, and sometimes AI itself to figure out what's legit, what's hype, and what human marketers really need to know.From limitless content generation to… mmmaybe a dystopian nightmare where robots replace us all, we'll explore the latest breakthroughs in AI marketing, work through the ethics of this new tech, and try to understand how businesses can best use AI to their own advantage. Artificial intelligence is moving stupidly, scarily fast. Join our hosts as we try to make sense of the wild, wondrous, and sometimes downright weird world of AI marketing—no prompting required.Unprompted is brought to you by the real, human people at Unbounce—and hosted by me, Pete Housley.
Welcome to the Damn Dude Podcast! This is Season 3, Episode 25!- Hearing Voices is Completely Normal and Absolutely NOT Crazy.- God, Angels, Our Highest Self Communicates through Thoughts, Signs, Images, Voices, Etc.- Everyone Who's Truly Badass in Life Has Felt or Been Labeled as "Crazy".The Depth of Skate Boarding.- Why Skate Boarding is one of the Deepest Sports and Activities a Modern Human can Partake in.- Living an Interesting Enough Life To Speak for an Hour Unscripted and Unprompted.- Healthy Ass Cheat Meal Snack- Top 10% Podcast Of All Podcasts in the world.....How!?!? WTF!?!? Support the show
When I was in Poland the other day, I met a woman on the street with a conspicuously large frame of glasses. The conspicuous glasses frame caught my attention when we crossed each other on the street. I did not like it at all, on the contrary. Unprompted, thoughts such as "How can you wear such ugly glasses?!" came to my mind and I really couldn't find an answer to this question. It didn't seem to me that any obvious reason could have influenced the choice. But after a while I was also put to shame by other thoughts such as "What am I presuming to judge this woman and what is beautiful or not?". Maybe she had no other choice for financial reasons." or "Maybe she doesn't like the glasses that much either, but gratitude outweighs that she can see better again thanks to them." I was very ashamed of my arrogance and I still am. I wish you an extraordinary day!
With ongoing inflation, interest rate hikes, and the failures of Silicon Valley Bank and Signature Bank, we continue to navigate uncertain times. In this episode we talk about shoring up our communication with our clients and ways to work on your business development pipeline. Transcript Michelle Kane (00:02): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves. I am Michelle Kane with VoiceMatters, and I'm here with my ever steady co-host, Karen Swim of Solo PR Pro. Hi Karen. How are you today? Karen Swim, APR (00:17): I'm great. How are you doing? Michelle Kane (00:19): I'm good. Hey, you know, we're just flying along in this crazy little world, . Karen Swim, APR (00:26): We're rolling along, changing as we go, making it up, figuring it out. Michelle Kane (00:33): Hey, that's, the beauty of being a PR pro. And you know, every day we wake up to the news, we peek our eyes out from under the covers and think. “What's happening out there?” And today we're going to talk about the financial world. Ooh, but as we are recording this, on the date we're recording this, the Fed is considering whether or not to pop up those interest rates again. Yay. But you know, as I'm sure all of our listeners know, we've had some bank failures and there has comes along with that some angst. I think we still kind of have a trauma from 2008 sticking in our bones and it's just bringing back some of those feelings of “ooph…” Karen Swim, APR (01:17): Well, yeah. For those of us who are around and remember that, but even if you weren't yet in business or were not yet operating, or maybe you were still in school back then and you're new to the working world. There are some things that we can learn from the recent bank failures. First of all, I think one thing that we can learn from a communication standpoint is what not to do. And I think that because we counsel clients, maybe many of you had some clients with ties to those banks, so it's really important. And then I had clients that didn't have ties, but for all clients, I said the same thing, it's better to control the message before the message controls you. Michelle Kane (02:17): Always. Karen Swim, APR (02:18): So, something this widespread, we talk about, we have this decision grid about when to weigh in on issues of the day. But something like this is definitely a place where I think it does not hurt at all to communicate it to key stakeholders, even if you're not affected by saying, “Hey, this recent news is very troubling and unsettling. We want you to know that we are not impacted by the SVP Bank failure nor by First Republic.” If you're not impacted, it's good to say that because this type of challenge is something that hits just everyone. It's going to, you know, employees are going to wonder, “Oh my God, do we have money in these banks? Is it going to affect payroll?” Your investors want to know that you've got a handle on this, your potential investors, your customers want to know that you are fine and that you're not going to be making moves out of frenzy and in response to this, but that you're okay. Michelle Kane (03:27): Yeah. Karen Swim, APR (03:28): And if you are affected, communicate with a plan about what you plan to do. Michelle Kane (03:33): Right. I mean, that's basic PR 101. It's take control of the messaging. And I give kudos, of course, I wasn't privy to what local companies were saying but I know the banks in our region did a wonderful job - the very next morning, making statements of we're, we're good, we're solvent. That was different because X, Y, Z, you can rest assured… They just did the right thing. Karen Swim, APR (04:01): I think it also brings up the question - I had providers that I utilize that were impacted. And I immediately got messages that what I utilized them for would not be affected. But it really, that's good. You know, there's just been a lot of uncertainty and this financial part adds to it because I had to question - I did not know prior to this where all of my clients banked, where their money was parked. And it brings up a point like, here's one more stress test that we need to follow. And it's not so much even knowing where they bank, but having some failsafe to protect your income. So I know some people that were personally impacted by delays in payments because of these bank failures. Could you absorb a delay in payment? For how long could you absorb that delay? Do you have anything in your contract that is a protection? Do you have conversations with your clients about the realities of life? And are you documenting those in your contract? Because again, it brings up one more issue that we have to make sure that we guard against. And I'm all for making sure that you build a cushion that can carry you through any crisis. Whether it is several clients cutting off contracts at once, client organizations failing, bank failures, whatever it is, you not being able to work, have a cushion. And no judgment on you today if you do not have that. Because so many small businesses in America are operating on very, very thin margins. So there's no judgment. But I am saying that for all of us, we need to stockpile even more. And if that means thinking about, “Hmm, are there creative ways that I can build revenue? What can I do to extend that may not even be client work? Or where do I need to adjust my strategy for new clients? Should I be raising my rates?” You really need to start thinking about that in stockpiling, because it's not going to get better out here, , and we're in a climate where it's not going to get better for the general public. And I wanted to correct that because for solos, and it's interesting that I just saw a Forbes piece that we'll be talking about in the future that talks about PR being a recession-proof business. I want to encourage every single public relations professional out there that we have the ability to thrive in these times. So I want you to just keep that message in your head. If you need to write it on post-it notes and post it around your office, do that. Because it's easy to fall into the trap of feeling like we're just like everybody else. We're not going to be laid off. You need to get ahead though of how your clients are thinking. Because this creates an environment of anxiety. Clients are nervous, organizations are nervous. They're looking at their balance sheets. The Fed is nervous because do they let inflation just continue to like be at a level that is higher? Because traditionally inflation sits at around 2% and do they want it to go to 4%? That's going to make people super nervous, or do they want to raise interest rates to kind of put a tap on it? Then if they raise the interest rates, banks are further impacted because of their investments. Which is what happened to these banks. Their investments were impacted by the high interest rate. So they had less money and they have less money in reserve. So it's like you're choosing between two evils and they can't solve both things at one time. Michelle Kane (08:21): Well, and I think the thing that we need to focus on, like you said, it's definitely bringing uncertainty as an unwanted guest to the table, which I don't know if this is going to make us feel any better, but it's certainly one thing I learned as I had to create this business, was even if you're employed by someone - that direct deposit, it feels certain but it's not certain. Karen Swim, APR (08:55): Absolutely. We live with uncertainty without even acknowledging it because there are certain risks that we've just accepted as normal, so we don't see them as a risk. But, you know, we want to give you, and we're not financial advisors. You need to talk to your financial advisors. . So this is not, you know, I think we're supposed to disclose that or, you know, make that clear so that we don't get in trouble. We're not financial advisors, but we're business people that are sharing some strategies. So here are some immediate things that you can do as you're doing your pulse checks with your clients. Do not be afraid to ask, “Hey, we're in a really crazy, chaotic time economically. How are you feeling about that? And what strategies are you all doing to make sure that you can weather this?” Think about how you can help them to hit their goals. Because again, you want to be a problem solver. And so avoiding the conversation can mean that you get hit with surprises later on. Addressing this with your clients brings things to the forefront. And if they're thinking about cutting back, you can help them. You can guide them. Michelle Kane (10:13): There's something important you said in that, and since the pandemic, it's likely that you're kind of in this mode because hopefully you've been counseling your clients through this. Because, that was a major drop off of “Oh my gosh, we're all paralyzed.” And okay, well how did you guide them through that? You should have hopefully kept that conversation going, of “How are things? How can we better address, how can we change our tactics? Do we need to pivot in any direction?” So please don't, don't think, oh my gosh, I have to have a big conversation. Karen Swim, APR (10:52): Yeah. It's not a, it's a big - I'm a female, so I'm using the term girl. I identify as girl - it's a big girl conversation that you, we all should be having, right? You need to have these conversations. Sometimes we shy away from talking about money with our clients, and sometimes we're afraid to have the big conversations because we're afraid of the answers. But let me tell you something, it is so much better to be empowered with information. So these conversations can yield clues about the certainty of your contract. And those are things that you want to address early on. Another tip is if a client says, “Well, you know, we're thinking about, or we're planning on bringing PR in-house…” Respond with, “That's great, client! That's fantastic. We've seen the best results when there are resources internally that can focus on these things with the support of an agency to do that. What were you thinking in terms of how that would look?” Guide them, make some suggestions? A lot of times I've seen people be in the situation and simply throw down the flag and go into, you know, they're outlaws. So their mind immediately is like, okay, well we have three months. We have 60 days, we have 30 days, and then they're looking for more business. But you didn't even try to pivot this conversation and influence it by holding onto at least some of the business. Your budget may get cut, but wouldn't you rather have a budget that's cut where you stood up for yourself and maybe your scope for doing the same work? Your budget is cut because the scope is lower, is a lot better than losing the entire revenue. And so again, it's all about these conversations that we have to get comfortable having and not just be so quick to react. So if you're already thinking about these things and addressing them proactively, then you're not in reactionary mode where you're like - and, let me tell you, it is not fun to lose a client even when it has nothing to do with your work. They're not unhappy. It's painful. There's a little bit of like, you know, you're, Michelle Kane (13:18): Oh, of course there is. Karen Swim, APR (13:19): You need to mourn a little bit. Yeah. So we want you to not ever be in that position. Yeah. But to always be operating from a place of strength because you're prepared. Michelle Kane (13:29): And, I think by having that conversation, if a client's considering going completely in house, even by reminding them of the value that you bring, that knowledge will stay with them and you'll still be maintaining that relationship because I would say nine times out of 10, they will find they need you to some extent. Yeah. ideally, but, it is like a mourning because business is relationship nowhere more than in our profession. Because you become a member of their team, you become your client's champion, so that's something to both value and it doesn't feel so great when it ends. Karen Swim, APR (14:19): Yeah. It doesn't, even for the best of reasons and let's face it, we have had many of us over the years, maybe some of you recently have had clients to cancel your contract and make up reasons that they did so because they're uncomfortable saying it's a financial issue. But we know it is. We know the signs are always there. And this is the thing that I say to people about layoffs. They really don't come out of nowhere. You just have to know how to look for those bread crumbs and spot them. And here's the funniest thing. We see the breadcrumbs, we ignore them because it's easier to just not look at them. Michelle Kane (15:03): Reality. Karen Swim, APR (15:04): Yes. I don't want to know. I don't want to know. I'm going to work today. We do that with clients too. We see the signs. We're smart, we see them. But we'd rather not pay attention to them because we don't want to deal with it. And that's human nature. But you've got to fight against that. And look at it so that you are not caught off guard. Michelle Kane (15:28): Right. And it also brings us back to the drumbeat of always, always, always be in business development mode. Always. And you know, it's funny, people ask me, does belonging to this, did it ever get your business? And you know, okay, first of all, I don't usually lead that way because that's too transactional to me. But, it could be a super slow burn. It could take 10 years, but eventually you get to know the right people and the timing is right. So when we say always be in business development mode, it doesn't mean you're, you know, in…what's the word I'm looking for? Karen Swim, APR (16:12): That you're closing a client every like 10 days, but Michelle Kane (16:16): Right, right. And you're not like, like scattered like, oh my gosh! Karen Swim, APR (16:18): This means that you need to always have a full pipeline. Michelle Kane (16:21): Yeah. Yeah. Karen Swim, APR (16:22): Many years ago, my then and now client, MBO Partners just imparted such wisdom on that by encouraging solo business owners to have a full pipeline because a full pipeline meant that you had choice. Michelle Kane (16:40): Oh, I love that. Karen Swim, APR (16:41): You started your business because you wanted choice. You wanted freedom. You wanted the freedom to choose how you work, who you work with. The way that you protect that freedom is by ensuring that your pipeline is always full. You should never, ever, ever put yourself in a position where a loss puts you in frenzy mode. Like, oh my God, now you're rushing around and you're checking LinkedIn and you're doing all these things. If you do a little every day, and if you're always keeping yourself open for clients, if you're always checking in with your network, if you're always marketing your services, then you should have people in various stages of your pipeline all the time. And to your point, Michelle, one of my most favorite past clients is somebody that it took a year. One year. And here's the funny thing, three companies later Michelle Kane (17:37): , Karen Swim, APR (17:38): Three companies later to land an account. But you want to know what? Not only was that an amazing account, but after they were acquired, they have been - and not just one person from that company, all the entire team that we work with, all the executives have been a continual source of referrals for us. Michelle Kane (17:57): See? Karen Swim, APR (17:58): Unprompted just, they are the most beautiful client ever. So don't be afraid of spending time to cultivate relationship over a period of time. Because as you said, sometimes it takes a while. Michelle Kane (18:11): Oh yeah. Karen Swim, APR (18:12): But that doesn't mean it's over. Michelle Kane (18:14): No, no. And there is a beauty in what you just said too. You may think, “Ooh, if I could just work with that person or that company.” Sometimes it's who they know. So take the time to get to know people, even if it's justto touch base or congratulate them on something all the way up to, you know, Hey, let's grab a cup of coffee sometime, I'd love to learn more about what you're into. That definitely helps. So all these little touch points, and I know it can feel overwhelming. Trust. Some days I sit here and I'm like, oh my gosh, . Karen Swim, APR (18:56): Here's where social media can also be a beautiful thing. I don't believe that posting on LinkedIn doesn't have a return. It does. Even if you don't do it a lot, I'm not a big LinkedIn person, but I just had an opportunity come up because of posts that I put on LinkedIn. When I felt like posting, I just did. I am the worst social media person ever. I'm just going to admit that I'm horrible because it just, I don't like it anymore. . Michelle Kane (19:33): Well, I think a lot of us feel that way. It's work. And I realize, when I look at my accounts personally, I don't post that much because ugh, I do it all day. Karen Swim, APR (19:46): It's just not fun. Michelle Kane (19:54): Well, we all go through phases, right? But then there's other ways that you cultivate your relationships. Karen Swim, APR (19:59): This doesn't mean that you have to, like, I'm not a fan of wasted time. I am not that girl. I'm not the girl who's going to do a whole bunch of in-person coffee dates. I'm not the person who's going to go to every networking meeting. I'm not doing that. That's just not my personality, not my style, doesn't line up with how I manage my time. However, there are things that you can do that may seem a little more passive, but that actually can produce, and that is putting content out there. Writing bylined articles for your target audience. I cannot say this enough. PR people, we love to write for PR publications. Stretch yourself and write for where your clients read. Michelle Kane (20:40): Yeah. So true. So true. Be the answer to the problem your clients have. Karen Swim, APR (20:50): Yes. Michelle Kane (20:50): Be there, be that resource already. And when they are ready to take action, you hopefully will be top of mind because you've positioned yourself to be top of mind. Karen Swim, APR (21:03): Yeah. If you're going to talk PR, don't make an inside baseball. Michelle Kane (21:07): Right. Karen Swim, APR (21:08): Nothing wrong with that, by the way, if PR people are your target audience. And by the way, it's good to talk about these issues with other PR people, but in terms of your marketing, you want to be mindful that you are talking PR to your target audience. Who do you have as a client? Can you talk PR in their language? Can you tell them things that they may not know that will be helpful to them? Because people really do pay attention. And I know that we all think that we're this one little person and the big old sea of all of this information and all of these articles and all of these reels and videos and YouTube channels and podcasts. But you still matter. You do. And what you have to say has value, and it doesn't have to be so mind-blowingly different. Don't put these obstacles in front of you. You're, and I know some of you are sitting there like, well, everybody talks about that. And are people listening to everybody? Somebody's listening to everybody. Michelle Kane (22:11): . Yeah. Karen Swim, APR (22:12): We don't need everybody to listen to you. You just need to say it in a way that resonates with a few people. Michelle Kane (22:18): Right. And those are the people that are going to want to work with you. Karen Swim, APR (22:23): Because you said it in a way that resonated with them. I don't know where we get this idea that only one person can do something. You know, how many brands of toilet paper are there when you go to the grocery store? Michelle Kane (22:35): Right. Karen Swim, APR (22:36): We're all there for a reason. Michelle Kane (22:40): This is true. Or even, why does anyone write songs anymore? If there are only so many notes in a scale? We could do this all day. We could, but, at the end of it, be strategic. And we said this before on here, treat yourself as a client, hire yourself. Karen Swim, APR (22:58): Love it. Michelle Kane (22:59): And I think you will, we know you're smart, we know you're savvy. We know you can weather anything because hey, we're all still here. We've been through things and we're still here. So if anything, take that with you and we hope we've inspired you today. If we have, please subscribe so you don't miss a thing. Share it around with your friends and colleagues. I mean, there's content you can share. That was, that was pretty shameless, wasn't it? But that's okay. , Karen Swim, APR (23:26): When we share this and we love to hear from you. So add your thoughts to it, say “They talked about this, here's my advice.” Disagree with us, because that'll be awesome. We learn from that too. But the key point is please share our stuff, Michelle Kane (23:45): In case we weren't subtle enough. But, well, we thank you for spending this time with us. We know everyone's time is so valuable these days. And until next time, thanks for listening to That Solo Life.
We know you've heard us say it before, but Francisco Tezén, CEO and President of A Better Chance. also said it. Unprompted. We are aligned! Educational opportunity and legacy is what A Better Chance is all about. For 60 years, the non-profit has identified, recruited and developed remarkable students of color from around the country and introduced them to independent schools, assisted with college admission and served as a foundation for mentoring these scholar leaders. Ask former Massachusetts Governor Deval Patrick or acclaimed author and cultural critic Roxanne Gay. These are just two of the many outstanding alums that ABC has produced, and yes, there are much more to come. We were honored to sit and chat with Francisco Tezén about a variety of things including educational legacy, the state of affairs in independent schools and the college counseling process for students of color. An alum of a peer educational enrichment program, The Albert G. Oliver Scholar program, Francisco is a consummate professional who leads his organization with compassion and urgency and continues to expect that students maximize their potential. Listen to wisdom from a seasoned educational administrator whose mission work is laudatory and needed.
Unprompted, without any warning, for no reason at all, without any instigation say, "I love you." And that will wash over your parents like a beautiful absolution.
In this episode, Chadd, Sean, and MJ look at one of the inciting forces of the whole podcast: writing prompts and where to find them. Other topics include the best poetic form you don't know about, the second shittiest leprechaun we've ever read, and the dark grandeur of the institution known to us mortals as Waffle House. Need some NaNoWriMo buddies, or want to complain about everyone just not shutting up about it? https://linktr.ee/onriting is the place you want to be.
HOUR 3 - Seth and Sean react to the idea that Bill O'Brien could end up the next Nebraska Head Coach now that Scott Frost is out, discuss Lovie Smith bringing up OJ Howard unsolicited in a press conference, and assess if people are over-reacting about what happened around the NFL in week 1.
Unprompted violent crimes are on the rise in several major cities across America — leaving many in hot spots like Los Angeles, Chicago, and New York City fearful of neighborhoods they once deemed safe. Melanie, a West Los Angeles resident attacked in broad daylight just a block from her home, joins the Rundown to share how her assault impacted her life and what she believes needs to change to prevent instances like these from happening. Later, Fox News Political Analyst Gianno Caldwell, whose 18-year-old brother Christian was murdered in Chicago, joins the Rundown to discuss how “soft on crime” policies have caused violent crime rates to surge — leaving countless families, like his, in grief. Later, Melanie, a West Los Angeles resident attacked in broad daylight just a block from her home, joins to share how her assault impacted her life and what she believes needs to change to prevent more violence. With inflation hitting record highs, many Americans are worried that we are in a recession. According to the Commerce Department, the Gross Domestic Product decreased by 0.9% during the second quarter of 2022, leading many analysts to declare it a recession. However, the Biden Administration says factors such as job growth and good consumer spending are pointing away from recession. Liz Claman, host of the Claman Countdown on FOX Business and the Everyone Talks To Liz Claman podcast, joins the Rundown to discuss these unusual economic circumstances, areas in which rate hikes are making a difference, and what companies should do in order to retain their employees. Don't miss the good news with Tonya J. Powers. Plus, commentary by the host of The Brian Kilmeade Show and Co-Host of 'Fox & Friends,' Brian Kilmeade. Learn more about your ad choices. Visit megaphone.fm/adchoices
Unprompted violent crimes are on the rise in several major cities across America — leaving many in hot spots like Los Angeles, Chicago, and New York City fearful of neighborhoods they once deemed safe. Melanie, a West Los Angeles resident attacked in broad daylight just a block from her home, joins the Rundown to share how her assault impacted her life and what she believes needs to change to prevent instances like these from happening. Later, Fox News Political Analyst Gianno Caldwell, whose 18-year-old brother Christian was murdered in Chicago, joins the Rundown to discuss how “soft on crime” policies have caused violent crime rates to surge — leaving countless families, like his, in grief. Later, Melanie Reims Anderson, a West Los Angeles resident attacked in broad daylight just a block from her home, joins to share how her assault impacted her life and what she believes needs to change to prevent more violence. With inflation hitting record highs, many Americans are worried that we are in a recession. According to the Commerce Department, the Gross Domestic Product decreased by 0.9% during the second quarter of 2022, leading many analysts to declare it a recession. However, the Biden Administration says factors such as job growth and good consumer spending are pointing away from recession. Liz Claman, host of the Claman Countdown on FOX Business and the Everyone Talks To Liz Claman podcast, joins the Rundown to discuss these unusual economic circumstances, areas in which rate hikes are making a difference, and what companies should do in order to retain their employees. Don't miss the good news with Tonya J. Powers. Plus, commentary by the host of The Brian Kilmeade Show and Co-Host of 'Fox & Friends,' Brian Kilmeade. Learn more about your ad choices. Visit megaphone.fm/adchoices
Unprompted violent crimes are on the rise in several major cities across America — leaving many in hot spots like Los Angeles, Chicago, and New York City fearful of neighborhoods they once deemed safe. Melanie, a West Los Angeles resident attacked in broad daylight just a block from her home, joins the Rundown to share how her assault impacted her life and what she believes needs to change to prevent instances like these from happening. Later, Fox News Political Analyst Gianno Caldwell, whose 18-year-old brother Christian was murdered in Chicago, joins the Rundown to discuss how “soft on crime” policies have caused violent crime rates to surge — leaving countless families, like his, in grief. Later, Melanie, a West Los Angeles resident attacked in broad daylight just a block from her home, joins to share how her assault impacted her life and what she believes needs to change to prevent more violence. With inflation hitting record highs, many Americans are worried that we are in a recession. According to the Commerce Department, the Gross Domestic Product decreased by 0.9% during the second quarter of 2022, leading many analysts to declare it a recession. However, the Biden Administration says factors such as job growth and good consumer spending are pointing away from recession. Liz Claman, host of the Claman Countdown on FOX Business and the Everyone Talks To Liz Claman podcast, joins the Rundown to discuss these unusual economic circumstances, areas in which rate hikes are making a difference, and what companies should do in order to retain their employees. Don't miss the good news with Tonya J. Powers. Plus, commentary by the host of The Brian Kilmeade Show and Co-Host of 'Fox & Friends,' Brian Kilmeade. Learn more about your ad choices. Visit megaphone.fm/adchoices
Second episode released this week! We got fired UP in this episode, so brace yourself! In this episode, we talk about the confusing and terrible "leadership" this country currently has, evolving your thought process, and how people say what they want but act a completely different way. We also have a surprise visit by the one and only Gary.. Trever's dad! You won't hear his voice, but just know that you're in for some laughs! Enjoy the episode!
The gang slips into their avatars and gets bent on M. Night Shyamalan's The Last Airbender... a movie so bad, that not even Bruce Willis' ghost can save it from itself. Element bending! Too much diet coke! M. Night Shyamalan's shadow war with the Catholic Church! Frozen water balls! Celibate fire breathers! Unprompted, nonchalant, and effortless elder sacrifice! Whispered exposition, and much, much more on this week's episode of The Worst Movie Ever Made! This is the season 6 kickoff, so scroll down, and get caught up!
A weird one today. The A-lady sung a close-harmony response apropos of absolutely nothing at all. Odd
Episode 320 of The Playstation Show UK (TpSUK) Along side the gaming news, upcoming releases, community emails and trophy counts, this episode we are subjected to Zonal's flithy mouth Enjoy https://paypal.me/pools/c/8vZwgSRnyE (Support this Podcast)
Luke and Jarod are back at it in the second year of Unprompted. They talk about the biology of the human microbiome. Is the microbiome an integral part of the human body and where do we draw the line at what is part of our microbiome and what isn't. They also discuss possible ways that we could use our microbiomes to improve our lives. Links: I Contain Multitudes: The Microbes Within Us and a Grander View of Life: Yong, Ed: 9780062368591: Amazon.com: Books Current understanding of the human microbiome | Nature Medicine Fecal Microbiota Transplantation: An Update on Clinical Practice - PMC (nih.gov) The mystery of the lost Roman herb - BBC FutureI was going to do a history fact about a roman spice that they drove to extinction. I mentioned that I thought it was asafoetida, which is actually a spice that grows in Iran. I was incorrect there. The Roman spice was silphium and asafoetida was the closest substitute that existed when it went extinct in the Classical era and still is the best substitute we have today. Asafoetida - Wikipedia Some details on the Columbian exchange: The Columbian Exchange: How the New World Affected the Old | Panoramas (pitt.edu)
From buying a house to moving cross country, Luke and Jarod take a look back on the past year of Unprompted episodes to reflect on the many hot takes (and some changed opinions) through the past 16 episodes on technology, society, history, life and more.
Unprompted by anyone: a podcast about Dave Chappelle's recent Netflix special! Adam Tod Brown, friend from Cracked and host of Unpopular Opinion joins us to discuss the recent trend of comedians dunking on transfolk! So listen to that. Also, there's jokes. It's a weird episode! Features: Adam Tod Brown: https://twitter.com/adamtodbrown Michael Swaim: https://twitter.com/SWAIM_CORP Abe Epperson: https://twitter.com/AbeTheMighty Support Small Beans and access Additional Content: https://www.patreon.com/SmallBeans Check our store to buy Small Beans merch! https://www.teepublic.com/stores/the-small-beans-store?ref_id=22691
As F1 finally makes its return to Zandvoort, we look at the positives and negatives of the circuit and the event as a whole, look at some incredible performances that flew under the radar, more big moves in the driver market we definitely didn't know were coming, a record breaking week for predictions, more of the worst kept secrets in F1, Mercedes strategy mistakes and the latest disagreement between Toto and Christian. Enter the prediction league on our site; BackofTheGrid.com Follow us on Twitter or Facebook for the latest news; Twitter | Facebook Join our Patreon for exclusive content Back of the Grid on Patreon Back of the Grid is a Formula 1 podcast hosted by 3 passionate F1 fans. Tom King, Chris Evans & Stu Greenwood discuss the weekly goings on of the sport, review and preview races and offer their thoughts up on all the talking points. New episodes released each Tuesday during the season! F1 | Formula 1 | F12021 | 2021 | Mercedes | Lewis Hamilton | Valtteri Bottas | McLaren | Sebastian Vettel | Charles LeClerc | Ferrari | Kimi Raikkonen | Alfa Romeo | Antonio Giovinazzi | Red Bull | Max Verstappen | Honda | Renault | Daniel Ricciardo | Motorsport | Alexander Albon | Carlos Sainz | Lando Norris | Williams | George Russell | Alpha Tauri | Daniil Kvyat | Pierre Gasly | Yuki Tsunoda | Romain Grosjean | Sergio Perez | Aston Martin | Alpine | Fernando Alonso | Spa | Belgium | Zandvoort | Dutch GP
In Episode 64, Chris updates us on the history of Fred. Olsen Cruises, after which we discuss the latest cruise news from around the globe.This podcast is only possible thanks to our supporters, simply buying a coffee keeps us on air. It is just like shouting your mate a coffee, and we consider our listeners close mates. https://bit.ly/2T2FYGXListener CommentsFRANCIS: A whole episode of maritime history chat. Music to my ears.BRENDAN: Thank you Chris for this little gem during your holidays and Baz both Pam and I hope you get better soon. We listen each week. The cruise lines owe you guys more than a coffee for all this wonderful positive news you share.Cruise NewsCarnival Corporation to Operate up to 75% of Fleet Capacity by End of 2021Carnival Corp announced that it expects to resume guest cruise operations with 65% of its total fleet capacity by the end of 2021 across eight of its world-leading cruise line brands. Additionally, Carnival Cruise Line has announced plans that envision the brand's entire fleet returning to service by the end of 2021, which would further increase Carnival Corporation's total operating capacity to nearly 75% by the end of the year.Eight of the company's nine brands – AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, Princess Cruises, P&O Cruises (UK) and Seabourn – have announced plans to resume guest operations on 54 ships to date through the end of 2021.The following summarizes Carnival Corporation's brand restart announcements to date through the end of 2021.North America Brands:Carnival Cruise Line resumed guest cruise operations with three ships to date sailing out of two U.S. ports, Galveston and Miami, and has announced its intent to have 15 ships in operation by the end of October and to have its entire fleet sailing by the end of the year.Princess Cruises will resume guest cruise operations this weekend with its first ship sailing from Seattle to Alaska, and will expand with a series of cruises around UK coastal waters in late July, as well as cruises out of Los Angeles, San Francisco and Fort Lauderdale to the Caribbean, Panama Canal, Mexico, Hawaii and California coast in the fall, with eight total ships expected to be in operation by the end of the year.Holland America Line will resume guest cruise operations this weekend with its first ship sailing from Seattle to Alaska, followed by sailings from Greece in August, and from Italy and Spain in September, as well as sailings to Mexico, Hawaii, the California coast and the Caribbean this fall for a total of six ships expected to be in operation by the end of the year.Seabourn resumed guest cruise operations with two ships to date sailing from Greece and Barbados, and plans to begin the Antarctica season in November with a third ship.Europe & Asia Brands:Costa Cruises resumed guest cruise operations in May with sailings in Italy and Greece, and the line is now offering sailings to France and Spain, to be followed by sailings to Portugal and Turkey in September for a total of seven ships expected to be sailing in the Mediterranean by the end of the year.AIDA Cruises resumed guest cruise operations in March sailing in the Canary Islands and in May with sailings in Greece and Germany. The line is now offering additional sailings out of Germany as well as upcoming sailings in Spain, Italy, Malta, the Netherlands and the Persian Gulf from late July to December for a total of nine ships expected to be in operation by the end of the year.P&O Cruises (UK) resumed guest cruise operations with a series of summer sailings around UK coastal waters that started in June, and plans to expand to the Mediterranean, the Atlantic coast and the Caribbean starting in September for a total of four ships expected to be in operation by the end of the year.Cunard will resume guest cruise operations in August with one ship sailing UK coastal cruises, followed by sailings to the Iberian coast and Canary Islands, and plans to expand with a second ship returning to service in November with a combination of transatlantic crossings and Caribbean cruises.Carnival Cruise Line Makes Plans For Additional Ship Restarts In September And OctoberCarnival Cruise Line announced today that three more ships will resume guest operations in September, and another four in October – bringing the total number of ships to 15 – as the line's successful restart of operations continues to ramp up.The three ships for September are Carnival Glory from New Orleans, starting Sept. 5, Carnival Pride from Baltimore, starting Sept. 12, and Carnival Dream from Galveston, starting Sept. 19.Turning to October, the four additional ships to restart will be Carnival Conquest from Miami, effective Oct. 8, Carnival Freedom from Miami, effective Oct. 9, Carnival Elation from Port Canaveral, effective Oct. 11, and Carnival Sensation from Mobile, effective Oct. 21.Royal Caribbean Answers The Call Of The Wild And Becomes First To Return To AlaskaSerenade of the Seas Opens First Alaska Cruise Season Since 2019, Ahead of Second Ship, Ovation of the Seas, Joining in AugustThe great Alaska adventure is now underway – Royal Caribbean is back and bolder than ever as the first cruise line to sail to the Last Frontier since September 2019. Yesterday, Serenade of the Seas kicked off the highly anticipated comeback of the summer season when it departed on the first of a series of 7-night cruises from Seattle. The sailing marks a celebratory moment for the cruise industry, local workforce, regional suppliers and Alaska's beloved communities that were significantly impacted by the absence of all cruise tourism, which normally represents more than 60% of the state's visitors and generates upwards of $3 billion for its economy each year. Ninety-seven percent of the entire onboard community on Serenade is fully vaccinated.A local favourite, Serenade sets course for classic cities and quaint towns like Juneau, Sitka, Ketchikan and Icy Strait Point, Alaska, as well as the jaw-dropping Endicott Arm fjord and Dawes Glacier. The ship will be joined by Ovation of the Seas in Seattle starting Aug. 13, rounding out Royal Caribbean's great Alaska comeback in 2021.NCL Embark TV episode 3Norwegian Cruise Line has announced that the next episode of “EMBARK – The Series,” will stream live on 30 July, 2021 at 10am (AEST) and 12pm (NZST) at www.ncl.com/embark.The third episode of the five-part docuseries provides a behind-the-scenes look at how onboard and shoreside team members are coming together to prepare for a defining moment in the Brand's 55-year history. The episode showcases how NCL is preparing for its great cruise comeback with contactless technologies designed to enhance the guest experience and support elevated health and safety protocols as well as highlight new product offerings and experiences. Viewers will also have a first look at the Company's new cruise terminal at Port Miami, an iconic beacon on the Miami skyline.https://youtu.be/id3wItW7QscPrincess Cruises has topped the list of the most recognisable lines in the industry in Australia.Unprompted brand recall saw Princess top-of-mind for 41% of respondents, with P&O Australia at 40%, Carnival at 30% and Royal Caribbean International at 26%. Other cruise lines to score above average in unprompted recall included Celebrity Cruises (13%), Norwegian Cruise Line (10%) and Viking (9%).Princess Cruises Announces Discovery Princess Senior OfficersIn around 200 days, the newest Princess Cruises ship – Discovery Princess – will debut at the Port of Los Angeles in spring 2022, for an inaugural season of Mexican Riviera and California Coast cruises.Discovery Princess is being built by Italian shipbuilder Fincantieri and will carry 3,660 guests. Captain Arma will officially bring the ship into service from the shipyard in Monfalcone, Italy, joined at the launch by an experienced team of executive officers, including Chief Engineer Vincenzo Alfi, Staff Captain Alessandro Genzo and Hotel General Manager Richard Harry.When Captain Arma is on leave, Captain John Smith will take over the navigation and leadership of Discovery Princess and serve together with Chief Engineer Tomislav Ljoka, Staff Captain Petar Lesic and Hotel General Manager Jasper WolthuisDiscovery Princess offers the innovative technology, spectacular style and design features of its sister ships – Royal Princess, Regal Princess, Majestic Princess, Sky Princess and Enchanted Princess. Guests will discover the Princess MedallionClass experience, world-class dining, an overwater SeaWalk, expansive Piazza, Sanctuary, Lotus Spa, Grand Casino, Princess Theater and Sky Suites, featuring the cruise line's largest balconies at sea.Oceania introduces Vista Stateroom Designs.Oceania Cruises, the world's leading culinary- and destination-focused cruise line, has revealed the design and décor elements of the Veranda Staterooms, Penthouse Suites, Oceania Suites and Vista Suites aboard its newest ship, Vista, due to debut in early 2023.Vista will set new standards for comfort and residential-style luxury and will feature all veranda accommodations. All staterooms and suites feature beautifully appointed bathrooms with oversized rainforest showers, large vanities, and copious storage space. Penthouse, Oceania, and Vista Suites are ultra-spacious and true sea-going residences with an abundance of living and dining space for entertaining or simply relaxing. In a first for the brand, Vista will feature a new category of Concierge Level Veranda Staterooms dedicated to solo travellers.Inaugural Season Itineraries – Vista's inaugural season itineraries will open for viewing on 10 September 2021, and go on sale the following week on 16 September 2021.Oceania Cruises Debuts New 2022 Europe and Tahiti Cruises16 New Destination-Immersive Voyages Aboard the Better-Than-New Regatta and NauticaWhen Nautica debuts on April 1st, the ship will have just emerged from an extensive period in drydock and similarly, Regatta returns to service fresh from her recent Re-inspiration. The debut of Nautica and re-start of Regatta heralds the completion of the $100+ million OceaniaNEXT “better-than-new” rebuild of the brand's four 684-guest Regatta Class ships and the brand's full return to service with all six ships sailing the globe once again.Nautica's April through June 2022 Europe voyages range in length from 10 to 24 days and call on the most iconic destinations in the region, such as the French and Italian Rivieras, the Greek Isles, the Holy Lands, and the Canary Islands. Regatta reprises her perennially popular Tahiti itineraries with the addition of three new 10-day roundtrip Papeete cruises in February 2022. These new sailings will be available and open for reservations on July 28, 2021.Quark Expeditions Unveils Industry's Most Immersive Polar Helicopter ProgramQuark Expeditions, the global Leader in Polar Adventures, unveiled details today of its immersive helicopter program made possible with the acquisition of two twin-engine Airbus H145 helicopters that are designed to take travelers deeper into the Polar Regions than any other helicopter in its class.The deployment of our two H145 helicopters aboard Ultramarine means Quark Expeditions will offer guests the biggest portfolio of adventure options in the industry, including heli-hiking, alpine kayaking and exclusive ice-sheet heli-landings—in addition, of course, to flightseeing, which we automatically include for all guests.Adventure Meets Luxury: Guests will enjoy superior comfort (7/8 passengers get a window seat) in a sleek, best-in-class helicopter equipped with interior padding for a quieter flight, individual seats, and large scratch-proof windows that are perfect for photography.AIDA Cruises expands cruise program with new voyages with AIDAprima and AIDAbluAIDA Cruises today announced it will expand its vacation program with new cruises during the fall/winter season 2021-2022, offering travellers a broad range of vacation options.There is good news for all Northern Europe fans: AIDAprima will expand its season in Hamburg and will call at various destinations in Western Europe as of Oct. 30, 2021, to April 2022.After the end of the Greece season, AIDAblu will be deployed in the Canary Islands from November until the end of December 2021. At the beginning of 2022, AIDAblu sets course for the Mediterranean, offering seven-day cruises from Palma de Mallorca in January and February. From the end of February 2022, Civitavecchia will be the start and destination port for voyages to beautiful metropolises in Italy, followed by fascinating roundtrips from Corfu through the archipelago of ancient Greece, starting in April 2022Coral Expeditions leads Citizen Science Expedition on the Great Barrier ReefA joint expedition partnership initiative between Coral Expeditions, the Australian Geographic and GBR Legacy took place this month when the Australian small ship cruise line brought together a cohort of conservation-minded guests and expert scientific specialists to partake in an inaugural “Citizens Science of the Great Barrier Reef” voyage over 10 nights from Cairns, AustraliaThe expedition content was led by some of the world's leading reef and species scientists and focused on two key conservation projects including an in-depth behavioural study of the rare dwarf minke whales and the surveying and sample collection of coral species to add to the Living Coral Biobank, a groundbreaking project to preserve and protect coral diversity for the future.The waters of the northern Great Barrier Reef host the only known predictable aggregation of dwarf minke whales during the few short winter months, and Minke Whale expert Dr Alistair Birtles was onboard to share his knowledge on their behaviour. Guests were able to enter the water in small numbers and with tightly managed protocols to share eye to eye encounters with these unique and curious creatures.On day five, the GBR Legacy team assisted Dr Birtles and the Minke Whale Project and experienced a 4-hour encounter with some great passes from a mother and calf, the longest known engagement of a cow and calf with a vessel. This allowed the team to get up close and high-resolution photos and videos to identify the animals as well as collect valuable skin samples for genetic analysis. Every passenger was on deck helping with the data collection over more than 1000 data points, and simply enjoying this spectacle as mum and calf interacted with the vessel and research team.Coral Expeditions and guests onboard contributed a sum of $30,000 in funding from the expedition to go towards the GBR Legacy Living Biobank Project and has developed plans to conduct Citizen Science voyages annually in different regions of the Great Barrier Reef and further afield around Australia including natural events such as the 2022 Coral Spawning on the Great Barrier Reef, a 2023 hybrid Solar Eclipse Voyage in Australia's North West and a turtle Conservation expedition along the length of the GBR in 2024.Stena RoRo has placed orders for the construction of new E-Flexer shipsStena RoRo has ordered two new ships from the Chinese shipyard CMI Jinling (Weihai). These are the 11th and 12th Stena E-Flexer vessels in the RoPax class developed by Stena RoRo and delivery is slated for 2024 and 2025. At the same time, long-term charter contracts have been signed with the French ferry company Brittany Ferries. The ships will operate between Portsmouth in the UK and Quistreham (Caen) and St. Malo in France, respectively, two of Brittany Ferries' primary routes.The two ships, together with three previously ordered E-Flexer class vessels, will renew and modernize Brittany Ferries' current fleet of cargo and passenger ships. The first ferry, the Galicia, was delivered in the autumn of 2020. The second will be delivered in November 2021 and the third in 2023. The two new ferries have a capacity of 2,377.And moreEthical Cruise T-Shirts Now available branded podcast t-shirts, cruise-tees and Christmas gifts or design your own in the studio. All using organic cotton, printed using green energy and plastic-free packaging! https://bit.ly/32G7RdhJoin the show:If you have a cruise tip, burning question or want to record a cruise review get in touch with us via the website https://thebigcruisepodcast.com/join-the-show/ Guests: Chris Frame: https://bit.ly/3a4aBCg Chris's Youtube: https://www.youtube.com/user/ChrisCunard Peter Kollar: https://www.cruising.org.au/Home Listen & Subscribe: Apple Podcasts: https://apple.co/2XvD7tF Castbox: https://bit.ly/2xkGBEI Google Podcasts: https://bit.ly/2RuY04u I heart Radio: https://ihr.fm/3mVIEUASpotify: https://spoti.fi/3caCwl8 Stitcher: https://bit.ly/2JWE8Tz Pocket casts: https://bit.ly/2JY4J2M Tune in: https://bit.ly/2V0Jrrs Podcast Addict: https://bit.ly/2BF6LnE Hosted on Acast. See acast.com/privacy for more information.
With spiritual expansion comes the shedding of old layers & identities... recently, for me, a part of that shedding has equated to no longer desiring to consume substances that alter my consciousness.In this episode, I'm going deep and getting vulnerable about why I made the decision to practice sobriety [for the foreseeable future] for the purpose of expansion in my spiritual life, mental health, and emotional regulation.I've been doing A LOT of inner work over the years, and as of late, a lot of deep subconscious and heart work which has directly related to this reset and energetic evolution.If you've been thinking about sobriety for yourself, tap into this episode.P.S. The gates to July's Masterclass are now open!If you use Instagram to grow your Brand & Business and you want to organically grow your online community, magnetize more leads, and generate more sales just from creating viral content, The Viral Content for Your Instagram Brand Platform 2.0 is where it's at!In this LIVE Masterclass, I'll show you how to create viral content that will result in:Tens of thousands of millions of views on Instagram feed posts, Reels, and IGTVs.Increased commentary engagement from people who are genuinely intrigued by your presence & actually are engaged in your community. Hundreds of people following you & joining your community on a monthly basis.Unprompted invites to be apart of bomb ass paid & unpaid opportunities such as summits, podcasts, guest speaker gigs, magazine features, and so much more.Being in your OWN, incomparable lane, one that emanates a distinctive creative edge and is alluring & profitable.ACTUALLY having fun with content creation.Organic increase in leads, sales volumes, cashflow, and new customers/clients(*I personally have over 900%'d [as of 01/01/2021] my sales in 2020 compared to all the sales I made in 2019 by just focusing on mastering content marketing).Being a meaningful, memorable, and magnetic "name to know" in your industry & amongst your community.Higher % of retained viewership (AKA more & more people in your community will *actually* pay attention to, engage with, tune into your content, and connect with you in a genuine way).A greater sense of freedom, purpose, and creativity when creating content.Features on large Instagram accounts (like when @GirlBoss featured one of my reels!)Want in? You can view all the details + sign up here: https://www.falynsatterfield.info/viralcontentcreation/Support the podcast by making a donation and writing a review
Is the energy crisis in Texas a moment or the start of a movement? Luke and Jarod talk about virtual power plans, decentralized grids, and renewable energy in the second episode of Unprompted.
Just for today, we are going to be okay. We can ground ourselves in nature. In our breath. We can listen to our bodies. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/gyptw/message Support this podcast: https://anchor.fm/gyptw/support
Paul and Andy are joined by Strictly legend Len Goodman, comedian and cricket tragic Andy Zaltzman and The Moose brings them another 'Golden Years' quiz. There's also another Clips of the Week rewind to 2006, the latest edition of Steve Bruce's 'Striker' and - apropos of nothing - some facts about the 1970 World Cup! See acast.com/privacy for privacy and opt-out information.
The World Beyond The Tale - The Page-A-Day American Gods Podcast
Shadow distracts himself with boring articles. Shadow nods off. Shadow dreams... and misses the point. Find out more at https://the-world-beyond-the-tale.pinecast.co This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-514c69 for 40% off for 4 months, and support The World Beyond The Tale - The Page-A-Day American Gods Podcast.
Yes, Virginia, there is a Frotcast! Unprompted and unsolicited, our new MVP listener (MVL?) Token created this Best of 2013 Frotcast, with all your favorite Frotcast bits from 2013. Well, all of his, anyway. Segments include:Jim Belushi is the master of his vehicleJustin Halpern's interrupting dog and babyAlison Stevenson's toilet condom.The 10 Rules of Christian DatingDavid Gborie hates Vince's bandannaBen's trip to the sperm bankMatt Lieb discovers quicksand pornThe Mormon name spelling beeAnd much, much more. If there's a Frotcast virgin in your life who you want to introduce to the Frotcast, this is a great place to start.