Podcasts about bnh

Play Episode Listen Later May 18, 2023 46:25

Patrick Hall, is co-founder of BNH and a visiting faculty member of decision sciences at the George Washington University School of Business. Agus Sudjianto, EVP, Head of Corporate Model Risk at Wells Fargo. We explore several topics covered in the new book Machine Learning for High-Risk Applications, co-authored by Patrick and with a foreword by Agus.Subscribe to the Gradient Flow Newsletter: https://gradientflow.substack.com/Subscribe: Apple • Spotify • Stitcher • Google • AntennaPod • Podcast Addict • Amazon • RSS.Detailed show notes can be found on The Data Exchange web site.

head business applications machine learning evp wells fargo detailed high risk agus george washington university school patrick hall bnh

Preparing for the Implementation of the EU AI Act and Other AI Regulations

ai future european union preparing analytics managing partners regulations implementation detailed eu ai act ai regulations global privacy privacy forum bnh

Play Episode Listen Later Feb 9, 2023 36:38

This week we discuss AI regulations with Gabriela Zanfir-Fortuna is VP for Global Privacy at the Future of Privacy Forum, and Andrew Burt, Managing Partner at BNH, the first law firm focused on AI and Analytics.Subscribe to the Gradient Flow Newsletter: https://gradientflow.substack.com/Subscribe: Apple • Spotify • Stitcher • Google • AntennaPod • Podcast Addict • Amazon • RSS.Detailed show notes can be found on The Data Exchange web site.

S1E12 The Retail Avengers & The Future of Social Commerce

The Retail Razor Show

Play Episode Listen Later Jul 11, 2022 68:13

S1E12 – The Retail Avengers & The Future of Social CommerceWelcome to Season 1, Episode 12 of The Retail Razor Show!Social Commerce is one of the hottest (and noisiest!) topics in retail today! What exactly is it? How does livestreaming fit in? And what should retailers do to take advantage of this trend? As a retailer, how will you find the right platform to work with, and convert sales transactions? So many questions!The Retail Avengers team is back with two special guests to cut through the clutter in social commerce: First, Mohamed Amer, a member of multiple retail tech advisory boards, a RetailWire BrainTrust member, and former global head of strategic communications for consumer industries at SAP. Second, a friend of the Retail Avengers on Clubhouse, Darius Vasefi, co-founder and CEO of Visional Commerce, host of the Retail Tech podcast, and frequent contract chief product officer. From our Retail Avengers team, Brandon Rael, Shish Shridhar and Jeff Roster join. Plus, for the recap returning guest, Alicia Esposito, VP of Content for Retail Touchpoints and a fellow RETHINK Retail top retail influencer, joins us to spice things up with some not-to-miss items you will not see coming!Have you heard the news! We're up to #20 on the Feedspot Top 60 Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your loyal help, we'll be moving our way up the Top 20 in no time! https://blog.feedspot.com/retail_podcasts/Meet your hosts, helping you cut through the clutter in retail & retail tech:I'm Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University's Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I'm Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. I've spent my career on the fashion and supply chain technology side of the business. Now I slay franken-stacks!The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS1E12 The Retail Avengers & The Future of Social Commerce[00:00:20] Introduction[00:00:20] Ricardo Belmar: Hello. Good morning. Good afternoon. And good evening, whatever time of day you're listening. Welcome. Welcome to season one episode 12 of the retail razor show. I'm your host, Ricardo Belmar, a RETHINK retail top retail influencer, and lead partner marketing advisor for retail and consumer goods at Microsoft.[00:00:36] Casey Golden: And I'm your co-host Casey golden CEO of Lux lock. I'm obsessed between the relationship of brands and consumers. The experience is everything. I spent my career on the fashion side and supply chain technology of the business. Now I'm slaying Franken stacks to power the future of commerce. [00:00:53] Ricardo Belmar: Well, Casey, this episode, we've got another amazing clubhouse discussion to share, and the topic is social commerce. Definitely one of the buzziest trends going on in retail right now. And of course, one of our 2022 predictions.[00:01:06] Casey Golden: not surprised that our predictions keep working out this year.[00:01:11] Ricardo Belmar: no kidding.[00:01:11] Casey Golden: really hit a groove and dug into fundamental challenges to find these opportunities. I hate that I missed this clubhouse session. It's just a real treat for our listeners.[00:01:21] Ricardo Belmar: Yes, indeed. It is. And keeping with last episodes example, we had two guests join the retail Avengers team this time in clubhouse. First, we had Mohamed Amer. Member of multiple retail tech advisory boards, a retail wire brain trust member, and former global head of strategic communications for consumer industries at SAP and second, a frequent friend of the retail Avengers on clubhouse, Darius Vasefi, a co-founder and CEO of visional commerce, host of the retail tech podcast and frequent contract chief product officer plus from our regular retail Avengers team, we had Brandon Rael, Shish Shridhar and Jeff Roster joining.[00:01:57] Casey Golden: You guys took a deep dive on the value of current social commerce platforms and really identifying what works, what doesn't, and how live streaming is a centerpiece to this equation. I can't wait to listen and come back here and chat some more about it. Plus, we've got a repeat visitor to the show.[00:02:15] Alicia Esposito from retail touchpoints, joining us for the recap.[00:02:18] Ricardo Belmar: And spoiler alert. Our recap will have a few surprise discussion points that listeners will not see coming. So stick around.[00:02:26] Casey Golden: I thought I was the one that takes us off script.[00:02:28] Ricardo Belmar: No, I can do it too. You know, we have there's equal hosting privileges and everything.[00:02:32] Casey Golden: In that case, let's go straight to the clubhouse session. Let's listen in to the Retail Avengers and the Future of Social Commerce. [00:02:44] Clubhouse Session[00:02:44] Ricardo Belmar: Welcome everyone to the Retail Razor club. Our session today is the Retail Avengers and the Future of Social Commerce. So let me move into doing some introductions here with the folks we have up on stage. I'm Ricardo Belmar. I founded the retail razor club here on clubhouse, and I've been in the retail tech side of the industry for a better part of the last two decades working for different technology providers and managed service providers.[00:03:08] Most recently joined Microsoft as a senior partner marketing advisor for retail and consumer goods. So I'm gonna move across the stage here. Darius, why don't you introduce yourself? [00:03:17] Darius Vasefi: Hey Ricardo. And everybody else good friends and the audience thanks for having me.[00:03:22] My name is Darius Vasefi. I am the co-founder CEO of a company called Visional Commerce. As well as a startup studio called Infini Ventures. My passion is e-commerce and retail, especially retail tech, the picks and shovels of what makes retail and e-commerce move forward. So look forward to our interesting conversation today.[00:03:42] Ricardo Belmar: All right, thanks. Darius, and we have another guest speaker today, Mohamed [00:03:45] Mohammed Amer: thank you very much, Ricardo. Mohamed Amer in Southern California Ventura area. And I've been in retail, retail technology for the past about two decades similar to you. And most of that time in the large enterprise space with with SAP. [00:04:02] Ricardo Belmar: Great. Thank you. Jeff. [00:04:03] Jeff Roster: Jeff Roster, former retail sector analyst for Gartner and IHL.[00:04:07] Now a cohost on This Week In Innovation and serving on several advisory boards in retail. [00:04:12] Ricardo Belmar: Right. Thanks Jeff. Shish. [00:04:14] Shish Shridhar: Good afternoon. Shish. I've been in retail for about 20 years working with retailers specifically around AI, IOT analytics. I'm currently the retail lead for Microsoft for Startups and I'm building out a portfolio of innovative, disruptive startups.[00:04:30] Thank you. [00:04:30] Ricardo Belmar: Thanks, Shish. And Brandon. [00:04:31] Brandon Rael: Well, everyone happy Friday. Brendan Rael, I'm up in the the Tristate New York area been in and around the retail consumer industry, my whole career, then made the shift over to the digital transformation work on the strategy side to help enable and empower retailers and consumer companies to accelerate growth and pivot to the new digital world we live in today.[00:04:48] Ricardo Belmar: All right. Great. Thanks Brandon. So what do we mean when we say social commerce? When you hear those words start thinking immediately about all of the big social media platforms, places like Facebook, Instagram, TikTok, Pinterest, even Twitter is now getting into the idea of social commerce. You're probably familiar with Facebook shops and Instagram as those have launched over recent years. And we also hear more about social commerce because of activities coming out of China.[00:05:15] And as it moves into Western countries, we hear about live streaming and other specialized platforms that maybe focus around particular retail segments, like apparel and all of these things play together to enable an ability to have commerce, just like you want on your e-commerce site, but natively within some kind of social networking platform.[00:05:34] So I wanted to share some stats just to put some of this into context, and then maybe we can go around and see what to everyone's reactions are to that. A number of these stats come from eMarketer. So for example, china's estimated social commerce sales are gonna be somewhere on the order of 315 billion, and social commerce will represent about 13% of all e-commerce sales in China. If we look at what's been happening in the us, e-marketer had an interesting forecast that this year we should see social commerce sales rise up to about 36 billion dollars, which is an increase of about 35% and will represent about 4.3% of all retail e-commerce sales.[00:06:10] let go around the stage here and just get everyone's reaction. Darius, wanna start with you. What, what do you think about those stats? [00:06:15] Darius Vasefi: So I think definitely the difference between China and the us, I is something that I've also heard.[00:06:21] Now one thing that I don't know as much about the details of what e-marketer means by social commerce is I guess one, one question that I would just like put out there, but I think if we make an assumption that they are talking about transactions made on some form of social media channel and then the definition of what do they think, what these social media channels is?[00:06:46] Another thing we can probably talk about later, but I think the numbers sound good. And actually, I mean, the us definitely makes sense. 4.3%. The sounds about right, because it's just getting started here. [00:06:59] Ricardo Belmar: And my understanding reading through the e-marketer report, they are considering these to be any transactions originating from social media platforms, which they view right now the leaders in that being Facebook, Instagram but also up and coming from Pinterest, Twitter and Snapchat. [00:07:13] Jeff Roster: What do we do with live streaming though? Is that, I mean, I know that is social commerce, but that really isn't the social platform. It's a digital media platform, but [00:07:21] Ricardo Belmar: yeah, I view live streaming, like you said, Jeff, as a hundred percent part of social commerce. Now some of that live streaming might originate from those social platforms that I could do a live stream through Instagram or Facebook.[00:07:33] Social Commerce or Social Network?[00:07:33] Ricardo Belmar: But also there are lots of options that have nothing to do with those networks that are native platforms that retailers can use for live streaming. I'm not clear myself how e-marketer is tracking those. But I thought, it was interesting to take a look at these stats and for us to consider do we think that's is that a reasonable number?[00:07:48] Do we think that it might grow faster than that? Do we think that's too aggressive? And you're right. It does depend on what we're including in that count.[00:07:55] Darius Vasefi: Yeah. The term social and the fact that it only has to take place on a social network is probably incomplete. And even looking towards 20, 25. [00:08:05] Shish Shridhar: I tend to agree with that. go on [00:08:08] Darius Vasefi: so yeah, that, that's basically what I wanted to throw in there is that if, that's the only channels that we're looking at for the definition of social commerce, I think it's not enough and it's gonna change and we'll probably come back and revisit it.[00:08:22] Brandon Rael: I, yeah. And Darius, and Shish, I completely agree. I think the culture and where China and, most of the Asian countries are with, with WeChat is everything is integrated with the one major platform, all social, all commerce, all interactions, all financial and transactions take place in one app centralized and seamless and real time and, and accelerated lightening speed.[00:08:42] Whereas we're just, we're finally embracing that paradigm shift and, you know, seeing the emergence of Instagram shop now capabilities and Facebook and TikTok shop now capabilities and live streaming. And it's starting to gain momentum, but China certainly has such a far advantage way ahead of the rest of the world, including the us.[00:08:57] Shish Shridhar: I tend to agree that, you know, the the social network platforms, the social media platforms is one aspect of it. But really the social aspect of shopping and all of the capabilities and technologies available today that enable social within, within shopping, I think is another element. And what I mean by that is one of the very early startups that I worked with, this was a few years ago. They built a platform where when you're researching a product in a store and you look at product feedback, you're not sure whether the feedback is, is fraud or not. [00:09:31] Rather you want to have feedback from your network. What does your network think about it? What do your friends think about it? And what they really built was this QR codes where when you scan it, it will filter out your network and their opinion about a product. And that was a social element to it as well.[00:09:50] Where there was that social trust element that was brought in that enabled you to make decisions on what product is good. And look at a trusted network to tell you this is good, or it's not, and, and give you some feedback. And that was the, the early one I saw a few years ago. And also a few years ago when smart mirrors were popular there were startups that were building network interfaces into the smart mirrors. So when you're trying out outfits virtually you could pretty much ping your network for opinions on it and, and ratings and rankings. And there was that social element to the shopping which was, which was sort of a physical and digital combination. The other thing that I also worked with this was a startup called spot.[00:10:37] They were looking at shopable media. So really looking at. You know, influencers and, and Instagram Pinterest feeds, and then using vision AI to detect products within either images of video. And when you're, when you're watching the video or looking at these streams from your network, you could actually find products and shop the products directly from the media.[00:11:03] So that is, again, something that's prevalent. And that is again, a capability that the social networks are adopting, but it doesn't have to be social networks. It could be on any media. And of course, the other element that I see as well as the, the chat bots chat bots are increasingly becoming a way in which, and as they're getting better, it is becoming a way in which shoppers can interface with a chat bot and find what they want, get recommendations and interact and engage through a chat Bott as well.[00:11:33] And I think all of these capabilities are not necessarily connected with a social media network, but do have a social aspect to it. And I kind of believe the same with live streaming as well. [00:11:46] Jeff Roster: Yeah. So really interesting shish, do you see then chat bots in that social commerce component.[00:11:52] And then what about call centers? [00:11:53] Shish Shridhar: Well, so call centers one of the developments that we've been seeing is that combination of chat bot and human elements in call centers. But at the same time, there is a chat bot that is listening and transcribing looking for questions, looking for the intent of the questions from customers, finding recommendations and providing it to the human who's at the call center to be able to provide recommendations and things like that.[00:12:21] So that's, again, one element that is seeing for call centers. [00:12:25] Mohammed Amer: So Ricardo, I kind of take a, a different avenue or out of when we're talking about social commerce, at least the way the numbers have been set up and looking at statistics. I believe also the, these are really social platforms, the way that we know most of us know social platforms, the Instagrams, the Facebooks and, and so.[00:12:47] And Twitter trying to get into that with their new shopping module. And, that's the same number that e-marketer was talking about that 36 billion this year with, which had surged 39% during the, the lockdown. So clearly they're looking at where people are spending their time.[00:13:07] And they're combining where you're spending your time, where you're getting, where you're comfortable and trust the platform. When we're online, there's kind of a risk element. When we're making a purchase, you're wondering, are you really getting what you want or not, but when you back that up by a platform or a social platform that you already trust, you've been using it, you're familiar with it.[00:13:30] It has a reputation then all of a sudden it takes some of that risk away. And it allows you to go on the early steps of you know, the metaverse where now you're, you're doing things that you would do in the real world, but now you're doing it in the, in a social platform. And shopping is a social activity.[00:13:49] It's as well as a functional thing that we all need to do. [00:13:53] Ricardo Belmar: I agree with you on that. What is social commerce trying to mimic for us? And in some ways I look at it as it's trying to take what was a, a straight e-commerce experience, which I think I would describe as somewhat a detached shopping experience because shopping is a social activity and it normally involves some human interaction, at least in the way that we're all used to.[00:14:14] Although you could make an argument about different age demographics and how they view what a social human shopping experience may be. But I see social commerce as trying to in effect, bridge a gap between taking what would've otherwise been e-commerce and making it a more as the words implies social, but therefore more, more human interaction in commerce.[00:14:32] So doing things like what we we've mentioned making media shoppable. There's some startups doing some dedicated I'll call them social networks. But I think maybe they're a little bit different. Me spoke is one that, that I see often where it's designed to allow you to shop any of the things you see in images or videos posted in the app.[00:14:51] And they actually link back to brands. So they have a connection that goes to a brand to help you shop directly from them. Because you see that item on someone you say, I want this and that's how you would be able to, to shop for it. So another way of looking at it, which I think is also interesting is that this is another mechanism to search for items. So if we think about search, and I think we've all heard stats anywhere from, you know, 65, 70, 80% of product searches people just naturally go to Amazon to search before they even go to Google in the search. But if you think about how often do you search for products on social media?[00:15:23] And I've seen some surveys that actually show that us as much as 70% of consumers will say they search for products. They wanna buy on Instagram and Facebook which tells me that that's almost as much as people use Amazon as their go to for product search. So if you're starting your search on social where do you go from there?[00:15:40] Do, do you want to, as a consumer immediately be able to buy when you find it there? Or do you wanna click through to an eCommerce site and have a more traditional, transactional interaction at that? What I think is interesting is these same surveys. It'll tell you, 70% of consumers start their search for products on Instagram or Facebook, and the same surveys ask, well, would you buy directly a product from within a platform like Facebook, Instagram, or Twitter, Pinterest, and so forth.[00:16:06] And the numbers drop. Then you see numbers like 30% say that of people will actively buy. But if you break it into demographics, then you say, well, what about millennials? Millennials will say more than 50% of them are willing to buy that way.[00:16:17] So I'll ask everyone what your impression of that is. [00:16:19] Defining social commerce vs e-commerce[00:16:19] Darius Vasefi: Okay. Sorry. Here, here's a question from what you actually mentioned, if I go to a website and I purchase an item based from a video that's on the website even if I can click on it and it can actually drill down, for example, a wardrobe in two different parts of it.[00:16:37] Are we considering that a social commerce? [00:16:41] Jeff Roster: I would not. I would say that's part of the website. That's that's classic to me as a classic [00:16:46] e-commerce [00:16:47] Ricardo Belmar: if it takes you to the website first. Yeah. From [00:16:49] Darius Vasefi: just because it's a video, just because it's a clickable video on a website. [00:16:54] Jeff Roster: Oh, wait a minute. What, whose website?[00:16:56] Yeah. What kind? [00:16:57] Darius Vasefi: That person's website. That brand's own web [00:17:00] web website.[00:17:00] Jeff Roster: That's e-commerce [00:17:01] Ricardo Belmar: yeah. I, I would, I agree. [00:17:02] Jeff Roster: It's their website's e-commerce [00:17:04] Darius Vasefi: okay. [00:17:04] Ricardo Belmar: Yeah. I, I think in this case, if you saw that video on Instagram and while you were watching it on Instagram, you click and buy it without having to click through to the brand's e-commerce site, then I'd consider that transaction as social commerce.[00:17:15] Jeff Roster: Exactly. I agree. [00:17:17] Darius Vasefi: Okay, but, so, so again, we're talking a little bit more definitions here. If you, if you see something on Instagram and it takes you to that brand's website and they make a purchase off Instagram, that's you don't, that's not considered social commerce.[00:17:35] Ricardo Belmar: If you have to click through to the brands e-commerce site, their, their existing e-commerce site, I, I would consider that a standard e-commerce.[00:17:42] That was just a click through the social post, [00:17:45] Darius Vasefi: even though it was [00:17:45] okay. [00:17:46] So it's a transaction since seems like it's the where the transaction actually happens is how we're [00:17:53] Jeff Roster: it's location. It's located on the eCommerce [00:17:55] website. Then it's eCommerce. If it's off the eCommerce website, then it's social. I would say even even the same video, I would think.[00:18:03] Ricardo Belmar: Yeah, I think in, in one instance, we're talking about a referral process, right? Where my click through from say a Facebook post referred me to the brand's website and that's where I completed the transaction. So in that scenario, I call that an e-commerce transaction, not a social, but if I was in a Facebook shop and I never have to leave that Facebook interface to complete the transaction that I would consider as social commerce [00:18:26] Jeff Roster: a hundred percent.[00:18:28] Ricardo Belmar: I'll give you some other interesting stats since we're on this point, and I'm glad you brought this up, Darius. If you think about a way to measure how valuable could this be? Right. How much could it grow ? There's one argument to be made that I'm, I'm reducing some friction in the process[00:18:40] if I can just complete that transaction natively in the social platform, I don't have to click through to an e-commerce site. I don't have to do any of the things I do on a normal e-commerce site to put payment information in or any of those things. So in a way, I've reduced the friction in completing that purchase.[00:18:54] I did find the following numbers kind of interesting. So if you were to track now this would be based on referrals, click throughs through social. So from Facebook or Twitter clicking through and if you were to measure what's the average transaction value of transactions came through those clickthroughs for the different social platforms. I think it's interesting to see which ones generate more valuable transactions. So I'll give you a few examples. From Facebook customers referred through Facebook, see an average order of $55. If you go to Twitter, the average value is $46 29 cents.[00:19:26] And it's worth noting that that Twitter click through rate for this type of commerce is about somewhere between one and 3%. If you are on Instagram and, and wanna know what's the, what's the average value of click through from Instagram, it's $65. So it's even higher than Facebook. And if you see a click through from a YouTube video, that's only about $37.[00:19:43] So there are differences today in the types of things people will click through within these different platforms.[00:19:47] Darius Vasefi: Yeah. That's a very interesting dis this, I guess differentiation. Definitely the product category and the pricing makes a difference. Especially like what I've seen personally on a lot of what is being sold in China. And on a lot of social live streaming, I guess I'm talking more about live streaming.[00:20:06] It's a lot of lower priced items. I have not seen any high priced considered purchases being sold yet on that, especially like the, the one too many, the public type of live streaming. And I don't know if that translates across all social or not [00:20:24] Jeff Roster: Darius in China, you're talking about or in here in the us, [00:20:27] Darius Vasefi: both, both.[00:20:29] I mean, if you, if you go to Amazon live right now, you go to Facebook, live shop, you'll see the kind of products that are being sold over there. [00:20:36] Jeff Roster: Now, I don't know enough about the China market to comment on that, that bit of nuance, but here in the us, I think we're still so, so early in this whole evolution of social commerce that I would expect the items that are really gonna push on social are gonna be fairly low priced, immediate kind of purchase engagements.[00:20:52] I think that we, as we evolve in that, I think that's gonna change pretty dramatically, but I just can't imagine a complex purchase being done through social. It can start the process and then lead to the website where there's more engagement [00:21:05] yet to be determined though.[00:21:06] What are consumers buying via social commerce?[00:21:06] Ricardo Belmar: Yeah. I think there is something to the category. I'll give you another a data point there. And I think this is us in 2020 apparel made up just under 22% of the total social commerce revenue. So a little over a fifth. Just thinking in terms of what items are people more inclined to buy in social commerce?[00:21:22] I view it as it needs to be more of an impulse buy? Something has to entice me either in the visual that I'm seeing, whether it's a photo or a video clip, or if it's a live stream, something about the way that product is shown or described has to make me wanna buy it right now in a slightly more enticing way than just looking at a product page on eCommerce and without having a desire to go physically see it and touch it in a store.[00:21:45] So I, I think it's an interesting thing to consider luxury items. How would luxury items do in this scenario? Do we think that there's a future for true luxury apparel, for example, or some of the more aspirational luxury brands selling significant numbers this way, or is it more, you know, maybe Darius to your point of what you see in China that it's more lower cost items?[00:22:07] Shish Shridhar: I would imagine that's, lower cost and also the target demographic I think is primarily gen Z. And from that perspective my opinion is lower cost and apparel seems like the most likely I see a point about, there's certain things you wanna try out and not necessarily the kind of thing you wanna buy on a social platform without touching it, seeing it, trying it out.[00:22:31] But I believe for low cost, fast fashion, that's probably a good fit. [00:22:37] Jeff Roster: But if you add in live streaming I think that changes, cuz I dang near bought a thousand dollars lens from BNH photo a hundred percent because of live streaming. Now I would've, you know, I have bought $2,000 lenses through chat and just the website because without trying 'em out.[00:22:52] But that live streaming is so sticky in that kind of a, that kind of an app. So you're basically just talking about a, digital sales engagement and that I absolutely can see becoming very high end.[00:23:03] Darius Vasefi: So from my, from my point of view that it depends on the format. There is two key formats for live streaming. One is the one to many, like which is the QVC style. You have one person setting up this show, highly curated and many people watching. Then there is the private live streaming, and I think that they're completely different and they're also different in the product category.[00:23:28] So that's what we do at visional is private live streaming. And we only focus on the top end or the considered purchases, things that are not just impulse purchases and were the advice of somebody, a human being on the other side makes the shopper not only buy something better, actually buy more buy a whole wardrobe instead of just buying a shirt when they thought they just wanted a shirt.[00:23:54] So I think it depends on, on the format, but there is definite potential for everything. [00:24:00] Ricardo Belmar: Yeah, that's a good point. I think I just saw a, a retail dive article that stitch fix is planning to beef up their one to one. Live video sessions as a way of increasing their sales. [00:24:09] Darius Vasefi: Yeah. But they're still working on.[00:24:11] So the, the challenge with stitch fix is that it's still an eCommerce company, so they are, I don't know how they're gonna handle, and I've, I've tried this actually with lulule lemon, which is another 4runner in trying live to bring live into the commerce. And basically what you're connecting with is somebody in their home, again, running through a catalog with you, they don't have products to show you.[00:24:34] Now, maybe stitch fix is gonna improve on that and actually have some products that people can look at. But if they're doing it from their home, there is no way they can have access to the inventory and the experience of the store. So that's something that I'm interested to learn how they do it.[00:24:52] Brandon Rael: I think there's a certain delicate balance between the highly pro high production value live streaming, but also remaining authentic with the micro influencer, real, real, real shoppers. So how do you balance those two together so that it's more authentic and it's really lifestyle driven approach versus, and has some level of production value?[00:25:10] I mean, TikTok it's is a fascinating platform, not so necessarily for live streaming, but just the amount of creativity and innovation that's coming out of there. The videos and just resonate the current generation of shoppers it's emerging. So yeah, I, I agree with Darius. I mean, the ones I've done at your home access to the physical store or least merging those two experiences together, it's a, it it's a delicate balance.[00:25:34] Mohammed Amer: And like in the example, I'm sorry, Darius. So just in example, that Jeff was mentioning the $1,000 lens from BNH you start out with, there is a, a comfort level of trust factor that he has with that company must have made some purchases before or their reputation or online reviews.[00:25:53] And you're more comfortable about making that high ticket purchase item, given that you can see the details about the product. You can ask questions performance, specs feedback and, and that's something, again that can be, can come to life very well in a video commerce setting [00:26:15] Jeff Roster: and Mohammed you're a hundred percent right[00:26:16] the best camera shop in America, in my opinion Excellent return policy, beautiful website super knowledgeable people, a hundred percent. You're a hundred percent, right. That's why that, that video streaming is so, so such a slam dunk for that organization. And by the way, the actual live streaming was, was pretty poor quality.[00:26:34] I, I think they literally probably just set it, set up a camera and out they were going nothing like what Darius is working with and, and developing, but just the concept alone was enough for me to say, wow, [00:26:45] Ricardo Belmar: I can really see how this is gonna work well. And a related point to that, that's making me think about Jeff, so this was already a trusted retail brand for you.[00:26:54] If I separate the live streaming from this, but if I just thinking of social commerce and its ability to add more merchants to it, right. What, what do we think is happening as far as returns, for example we, we know, you know, e-commerce has an issue with return rates and various product categories.[00:27:10] Don't you think that in social commerce, this could actually get worse in terms of how you're gonna handle returns?[00:27:15] Jeff Roster: I would think it might be maybe a little bit better other than other than apparel I, I just, I think the more, the more knowledge you get about a part or a lens or, or anything along those lines, hopefully the less returns you're gonna have other again than apparel, where it's about size and fit and look and all that sort of stuff.[00:27:32] I don't think it's a driver though. Ricardo. Yeah. I don't think, I don't think social commerce is a driver. [00:27:36] Ricardo Belmar: that's probably true. I guess what I'm thinking of is if you're searching for products in social commerce, well, I'll put it this way. It's not all that different from a problem you might have with Amazon marketplace sellers, where you do a search and you get a hundred different results.[00:27:50] Right. And they're from 99 different sellers you've never heard of, but how do you choose? Which one do you want? Same thing on, on any social commerce platform. If I'm searching by product and I see a big number of merchants come back. I don't know who any of them are. How am I gonna choose? And am I taking my chances when I pick one, if I say, decide to pick it on price, just like I would with a marketplace.[00:28:11] Am I gonna have an issue? If I have a problem with later, do I know that it's an authentic product? Am I gonna have an issue with, fake products in this space. Where is the quality control there? I'm curious what everybody thinks about these issues. [00:28:22] Darius Vasefi: So if we are talking specifically about returns I think definitely the more snap judgment is involved in the making of transaction the more the returns are gonna be probably. So if you are Again, I don't have exact data from any, places, but what I do know is that like, for us, when we've done sales, when you build a relationship with a person on the other end, actually the number of returns actually become less than really like the 50% that you're seeing in apparel on eCommerce.[00:28:53] So I dunno if that answers your question, Ricardo, or did I miss a part of it? [00:28:57] Live streaming makes it more social[00:28:57] Ricardo Belmar: No, I think you're. Getting it exactly at it. So for example, if I bring the live streaming component back into this, that having the ability to build the relationship first, which is how I'm viewing the live streaming component to this, that's gonna help, I believe in, in building that trust factor, building some, authenticity with the customer versus just scrolling through a series of product posts on a social platform, which is in, in some ways, almost the same thing that you'd be doing on just a standard e-commerce marketplace. You're just scrolling through a lot of products in a social platform. So there isn't anything additive. I would argue there that helps enhance trust or authenticity.[00:29:33] I'll throw another variable into this that we haven't talked about yet, because I think another thing that we see come up quite often in any discussion on social commerce is influencers, especially around live streaming. I'm sure everybody's seen that the crazy photos from China, where there are influencers standing in front of 500 different phones and ring lights of all these influencer videos being done to promote different products. So influencers have a role to play, I think, in this social commerce space where do you see that? You know, is this, I'll ask this, the question here. Is it more less, does it affect how retailers and brands should be viewing social commerce?[00:30:08] Mohammed Amer: So I I'm gonna bring in China in the, to address that question you know, in China's a outfit called little red book, how appropriate, huh. And they are doing a lot of you know, facilitating social commerce. And they're basically aimed at gen Z and millennials and they, they have even been able to live stream with Louiston.[00:30:32] So even, a luxury retailer is getting on board in that. And where I was getting to is their influencers are called key opinion leaders, KOLs, and they pair that with blog posts. So they, they, bring the personality, the influencer, the expertise, the live streaming, the product, and they they're creating an experience around, around all that in a social commerce factor.[00:31:00] Brandon Rael: Yeah, I think we are, again the, the outstanding point, there are light years ahead of the of the west, especially our country. We, we are just scratching the surface of social commerce and live streaming. This has been part of their culture and their, and their commerce operating models for, for almost a decade now.[00:31:16] And they had the technology, the infrastructure, the. I think the centralization of, of commerce via Wechat and, and Tencent and Alibaba really enables that to be possible. And there is really no disparate apps you need to go to, or different retail that, you know, go across. And that influencer model, it works so, so effectively in, in their culture.[00:31:36] And I think we'll, we'll get there eventually, but again, there's some, there's some regulatory factors to consider it as well. If you have a monopoly such as WeChat controlling everything.[00:31:44] The TikTok Effect[00:31:44] Ricardo Belmar: So what about platforms like TikTok, which I know Brandon, this is always a, a hot topic for you, what influence is TikTok having on this whole social commerce space? [00:31:53] Brandon Rael: Oh, you called me out. I see am I [00:31:55] Ricardo Belmar: know this is one of your favorites. Yeah. One of your favorite topics. [00:31:57] Brandon Rael: It is. I, I think there's just a fatigue overall with Facebook for many reasons and a fatigue almost with Instagram, cuz the lack of storytelling, everyone's showing the perfect state of the world and Instagram and I think TikTok is the algorithms built to, to match the trends and the, the news and and all the creator, the creators that come outta that, the innovations come outta that the retailers and brands have started to pay close attention to this and find ways to monetize and commercialize off of just the, the rapid expansion of TikTok as, as a presence in our culture. And it's not just gen Z and the millennials it's ing all the generations. And there has to be a way for retailers like Louiston and others to capitalize and jump on the bandwagon because it's here, it's here and it's serious day.[00:32:38] And I think we'll have a lot more momentum on, on side versus Facebook shopping or Instagram shop now capabilities. I think that those days are numbered. It's just the, the live streaming slash TikTok creative engines are, are often running. So I think they'll have, it'll have a significant presence and a significant factor and customers decision making, whether it's on the app or outside the app, or it's gonna be part of that customer journey for sure.[00:33:02] I think go across platforms. [00:33:03] Ricardo Belmar: Yeah. And we've seen Walmart do, was it two events now that they've done on TikTok? [00:33:07] Brandon Rael: Exactly. And they were probably the last retailer I thought would be on there, but we see we've underestimated Walmart for a decade now, but they like jet.com and the revenue Ascension eCommerce and their BOPIS and their digital first acceleration they could do.[00:33:21] And they have the power and they, and their capital do anything. And they proved it. [00:33:24] Shish Shridhar: Well, there was a attempt by Walmart and Microsoft to acquire TikTok. And I think there's a huge, influence there. I mean, the whole thing about short form video, I think that is driving a lot of engagement and it is becoming a big content platform, even though today I think it's still Instagram and Facebook, that's driving most of the sales but TikTok is from what I can tell is growing very fast. [00:33:50] Brandon Rael: Very true. [00:33:51] Ricardo Belmar: Yeah, I agree. And if you think of influencers on the platform and tie that back into the use of influencers for live streaming in this, in support of social commerce, I think that a TikTok of any of the platforms probably has the, the greatest growth potential.[00:34:05] Brandon Rael: Brands and retailers have to go where the, where the consumers are and where the consumer behaviors are. And the consumer, the consumers are engaging with content on TikTok or Instagram. That's where you need to be. And then you're, you know, obviously I think we haven't done our due diligence, so it has been studies on what the revenue potential is or opportunities are for the retailers.[00:34:22] But there is certainly a lot you can learn from this model and how you can leverage TikTok's growth and, just acceleration to grow your own revenues accelerations as well is go where go where the customers are. And they're not necessarily in a physical store or not necessarily in the mall any more they're engaging content on tikTok and Instagram.[00:34:38] Ricardo Belmar: Well, and, and to that point, if the retailer or a brand is gonna treat social commerce as if it were another channel, and I know there's probably a lot of people shaking their head and down the audience saying, oh, no, we're gonna talk about channels again. But at the end of the day even though consumers don't, think about channels.[00:34:52] I think it it's just a fact that retailers, brands, they, think in terms of channels because they have to know where to put their advertising money and where to put their marketing money, how they're gonna generate a campaign to target customers. And they need some kind of a framework to be able to, to characterize this.[00:35:07] Measuring success with social commerce[00:35:07] Ricardo Belmar: So I'm just gonna go with that for the moment and let's treat social commerce as a channel. And the reason I say that is, every brand and retailer wants to measure their activities in that channel. So if I look at social commerce and live streaming, other of course, than, understanding, what are the different analytics I'm looking for to help me understand whether I'm successful or not in social commerce and more importantly, whether my customers are there.[00:35:28] Darius Vasefi: So, I mean, as far as like live streaming for us, what we are looking at in, in our format is the number of appointments. What appointment actually translates into a purchase, the amount of the purchase, the repeat visit from that same customer, even to the same agent to the same store and the conversion the order, average order value.[00:35:50] And, you know, maybe the the maximum order value is really interesting. Also the type of products. So, I mean, all of these metrics are things that we have to be, measuring and monitoring. And then, of course customer acquisition costs is, when it gets to the marketing and what channels we go to .[00:36:06] Brandon Rael: I think that's the scalability is the factor here. I think the cost of acquiring new customers is significant Darius, but can that be mitigated somewhat with the the expansion and the growth of a TikTok or Instagram, where there is lower carrying costs of acquiring new customers, , the challenge is, how would you make the content authentic and, and satisfying enough to drive that conversion, to drive that engagement, to lead it into the actual, the shopping journey?[00:36:29] I think that traditional customer journey has been, was so fragmenting. And then now it's, now it's originally social commerce across many different paths and it's not too linear anymore. It may start in social commerce may end up in the store. It may start in the store and they can actually be engaging on the app or TikTok within the store itself.[00:36:44] And then they can final a decision. So all those customer journey touchpoint across, across the channels, digital and physical matter, like you said, it's about the editorial value. The conversion rates, the turns, everything we, everything you would consider from a eCommerce perspective, that would really change what we used to talk about from a retail perspective, inventory terms, gross margin percentage EBIDA, which all are very relevant by that customer journey.[00:37:08] It it's so, so significant different than it used to be. [00:37:11] Mohammed Amer: Yeah, it's a fractured buying journey and the attribution problem continues with now the multiple paths that are available and they can start anywhere. They can end anywhere, but social commerce, the way we defined it is it ends for sure within, that social platform. I think going where your targeted customer base that you're going after for that specific product where they spend their time, that's the biggest nut that you need to, to crack. And whether that ends up being TikTok, Instagram, Facebook, something else. And then, then you get to the content, creating the kind of content that, that attracts them that gives them the right information they need. And how do you convert that into an actual transaction and then the follow on after the sale to ensure that they're happy and talk well about it, .[00:38:03] Shish Shridhar: So one of the areas that I'm seeing a lot of spike in, in the startup world is the emergence of social commerce platforms. These have plugins to all the popular social media networks, so TikTok and Instagram and Facebook all of these, and as ones emerge, they will have connectors to it.[00:38:24] What really enables the brands to do is. Hook in their inventories and their product catalogs to it and enable creating embedable links to, to social media. So if I'm an influencer on Instagram or TikTok, I can, I can, I can embed products through the social commerce platform. It is akin to the Amazon associate tags where the attribution goes to the Amazon associate and they're paid a percentage.[00:38:56] So that same model has been applied to, to social commerce as well. And being able to find and engage with influencers through that social commerce platform. And, and that's something I'm seeing and emergence, and also the, the, not necessarily reliance on a single network, but really looking at whatever network that the influencer is on the brand is able to create that connector.[00:39:20] Alternate models[00:39:20] Ricardo Belmar: Yeah, that's, that's an interesting point there Shish. So we've been talking about, I would say a pretty foundational aspect around social commerce and where it's headed from brands and retailers perspective. I'm curious what everyone thinks is gonna happen in the startup community, or I think everybody up here on stage has some experience in some form or another talking to different retail tech startups.[00:39:40] Is social commerce and, and you just mentioned a number of examples, Shish, are there other areas besides those who think that social commerce is gonna see a lot of investment in, in retail tech? We we've had this conversation before about oftentimes seeing a lack of investment in retail tech, but is social commerce. One of those areas that may see a bigger share of that investment.[00:39:58] Jeff Roster: Well, bigger shares. It's a loaded, a loaded word. [00:40:00] That's I mean, it depends you can't the nanosecond, you start talking about artificial intelligence. You can't talk about bigger share, but that's because that share is so gigantic, is it right , for significant growths, Shish is gonna love to hear this, absolutely 100% and there's, there's very solid evidence then in, in the investment community.[00:40:18] But it's, it's gonna be nowhere near artificial intelligence. [00:40:22] Darius Vasefi: So on the startup side Ricardo, I, personally think that we're gonna see a major investment shift into the companies that enable the next I guess, generation of what we call or what we don't wanna call omnichannel retailing is where the direct and deep integration within the social channels and the brand's own experiences are gonna enable.[00:40:47] I think about as like the picks and shovels of making social commerce work and in, in general retail work, I mean, if you look, let's say at 20, 25, right, we're looking at 20, 25, do you think that there's gonna be any major retailer in 2025 that doesn't have some form of integration to at least a major social channels directly going into their inventory system.[00:41:12] And like the tracking and everything analytics,[00:41:15] Jeff Roster: I would say the answer to that is if, if you're saying, well, the all be the a hundred percent, they will all not be. I can think of TJ max. I doubt that ever happens. Probably two or three others, even in the tier ones, but the majority, as long as you say, the majority, [00:41:29] I'll I'll agree with you on that.[00:41:31] Darius Vasefi: I'll change majority. [00:41:32] Ricardo Belmar: If you think, for example, the existing integrations that Shopify has on their platform. To TikTok and other social platforms, you can tie, if you're Shopify merchant, you can tie all your product listings right off the bat in, into TikTok, Facebook, Instagram you know, if Twitter shops takes off, I'm sure they'll add that one later, but so yeah, I would have to say majority.[00:41:50] Yes, I would. I would agree with that. And actually, Jeff, you brought up like, like a TJ X, TJ max. So obviously those brands like them, they're not fans of e-commerce, but I, I wonder would they have a different mindset around social commerce only because, and I, and I'm thinking particularly of a brand like home goods, because home goods, in addition to living off of the treasure hunts, they already generate significant social traffic from people just posting about their finds and what they found at a given store. So do you think they would view social commerce differently than they view e-commerce? [00:42:24] Jeff Roster: No. And because it's the same issue, how do you, how do you have social commerce if you don't have a sustainable or a, a, a long term plan on inventory?[00:42:34] So posting about your finds. I mean, that's that's history. Hey, I, you know, look at this, look at this piece of data, you know, I found it's not, Hey, you can find, this could be a hundred percent wrong in that, but it's. [00:42:45] It's just such a, a far. [00:42:47] Ricardo Belmar: Yeah. What if you consider livestreaming ?[00:42:48] Mohammed Amer: The current [00:42:49] model?[00:42:50] Yeah. The current model that I agree with you, Jeff, the current model that TJM max Ross stores, those, kinds have, does not fit the models that we've been discussing and they don't have the infrastructure nor do they have the, the, the will to, to spend that kind of money and investment, because that will just upset the model that they currently have.[00:43:10] So I, I just don't think that that will work for them. [00:43:13] Brandon Rael: It won't work cuz they're the building, the treasure hunt and opportunistic merchandise and buys it's in the marketplace. They can't necessarily predict what's gonna be available in the next six months or, or anticipate demands on the, on the top trending items on, on, across the social channels. Where it could work is, is complicated to have the agility and flexibility to pivot their designs and, and meet the, the surging consumer demands a lot faster than a necessarily a discount or off price retailer could.[00:43:39] Maximum stores. [00:43:40] Jeff Roster: So I agree. So what would be interesting to see if somebody like a Costco pivots to a social commerce model, even though they are also sort of a treasure hunt, but I mean, I, I can think of about a couple thousand dollars worth of stuff I've bought over the years with no desire. My, my high end blender being, being the number one thing, just walking through, seeing the demonstration, boom, off we go.[00:44:00] Maybe that's a different type of retail that might really embrace social that you wouldn't necessarily think of. I could, I could, [00:44:05] Ricardo Belmar: yeah. You could especially see that in livestream scenario, right? Yeah. And the same way that you exist. Yeah, definitely. I think, I think the way I look at a TJX, you know, so, so they they introduced, I guess, was it right before the pandemic started on Marshall's e-commerce site where they positioned it as it was going to be special merchandise that was still gonna try to promote the flavor of the treasure hunt and that it wasn't gonna be the same thing, always available day in, day out on that site. And it, it speaks to me in terms of what, what if they look at limited drops and turned into events, where again, the live streaming model maybe helps in a one to many scenario there and, and they treat it that way. Which I, I agree, it's not the existing business model, right. It's a little bit of a pivot for them to do that, but still, maybe on brand. And that that's the way I'm thinking about it.[00:44:48] Darius Vasefi: So I, I think that this is a really interesting conversation, especially when you bring in TJ, max and home goods. We, we personally actually have done some experiments and those models actually work perfectly for what we do because the, the inventory is changing so fast. They can never keep up with it.[00:45:07] and the treasure hunt can really be enhanced with another human being, like doing it, helping you in the store. So it's a very interesting concept. And same thing applies to like flea markets, resale, used clothing, like stores, which is like really getting big. I think that's a, that's another very interesting side of the market for me, especially because that's like, you know, we could definitely make a difference in that.[00:45:31] Ricardo Belmar: It's very much like a newer version of a flash sale.[00:45:34] Mohammed Amer: Yeah. And, and your model Darius with the one on one is ideally suited for that, that type of an environment. It, it works as well in other environments, but where other models would not work, whether TJ Max or Ross Stores yours definitely would because you were bringing their shopper via video to that store to do, to go and do their treasure hunt.[00:45:58] And and that, that will make it happen. And, you know, you don't versus what we're discussing before about social commerce and the kind of investment and the visibility into inventory and the systems and so on.[00:46:09] Darius Vasefi: Yeah. I mean, outlets is another interesting concept, probably somewhat to that, or maybe not, but I know like, like Simon is really investing a lot into their outlets and how to bring eCommerce into their outlet malls and it's good to see that. So, and, and it goes to like what Jeff was saying is like that direct integration to the inventory and supply chain is is a lot harder to do when you get into these like highly unique and fast moving inventory type situations, [00:46:38] Brandon Rael: so how do you tangibly analyze the impact of this? Because that, that path of purchase is so dynamic right now, and it's so far from what the linear understanding we had of it five years ago, 10 years ago, even last year, it's, it's pivoting so quickly. [00:46:53] Ultimately it's about brand engagement and building trust and, and the relationships with, with products and, and also influencers. It may actually lead to a immediate conversion that lead to the customer, going to a store or, or shopping via eCommerce. It may lead to an engagement that leads to buying something months from now because of that, that experience they had via via social commerce and live streaming or TikTok videos.[00:47:15] Mohammed Amer: And that's why I wanna talk to retailers and they they're talking about, well, you know, e-commerce is giving us this or the website I'm gonna, you, you don't know, you don't really know you want, we need, we have this need to, to be certain about things, to have a number, to have be precise, we'll go 27.7%.[00:47:33] I mean, it, it's still a guessing game because you don't understand how to really attribute that you, you can get a direction, get an idea, but you, you never really are going to be a hundred percent confident of that, of the numbers that you think you're dealing with regarding the attribution.[00:47:50] And that exactly Brandon brings it to, you know, every, every moment that you're interacting the brand and the, and the shopper consumer, the potential shopper, it, it has to be done the way that you would like it. But again, it's not a one way communication mechanism anymore. It's interactive. There are influencers or opinion leaders that are now inserted in this and just have to have a, a broad brand message value proposition that you can then operationalize across those different points. [00:48:24] Ricardo Belmar: Yeah. I think those are excellent, excellent points. So we've had a really great discussion here on social commerce. We're gonna go ahead and close out the room and I'm gonna thank everybody up here on, on stage today. This has been a really great dive into the nuances of social commerce. We do expect the majority of retailers to be very much involved in some form of social commerce whether it's on one of the big social network platforms or whether it's engaging in live streaming because it's where the customers are. And you have to go where your customers are if you want to grow. [00:48:55] So with that again, thanks to all my speakers, thanks to the audience for joining us. [00:48:59] Deep Dive with Alicia Esposito[00:48:59] Ricardo Belmar: Welcome back retail, razor show listeners. We hope you enjoy that great clubhouse discussion on social commerce.[00:49:10] Casey Golden: Great discussion and incredibly disappointed I missed out on this one[00:49:14] Ricardo Belmar: Yeah, we definitely missed you on that one, Casey. But fortunately you get to be here for the special discussion with our special guest on this very special topic. That's a lot of specials I worked in there. Isn't it?[00:49:24] Casey Golden: we noticed, but with the voice made for radio, no one's complaining.[00:49:27] Ricardo Belmar: Oh, well, thank you. It was really special.[00:49:29] Casey Golden: voice made for radio, no, one's complaining . And on that note, let's introduce our extra special guest today. We have Alicia Esposito, VP of content at retail touchpoints. She's here with us. Let's talk some shop[00:49:42] Alicia Esposito: Hello everyone thanks for having me. [00:49:44] Ricardo Belmar: So, this is a fun one for us this week and a little bit out of our normal routine. We usually invite someone who was in the clubhouse discussion we just heard to come join us on the show, but this time Alicia, we thought this was a really good time to bring you back to the show. And I say back cuz you were on in our episode last time when we talked about Loyalty in the last clubhouse episode.[00:50:03] And plus I guess it was what, last month when I was on your show, retail remix, and we talked about social commerce, right. So this kind of feels a little bit like a part two to that discussion.[00:50:13] Alicia Esposito: exactly. Because there's so much to unpack and like, anytime you get me started on this topic, I can just go on and [00:50:18] Ricardo Belmar: Yeah. Yeah. We can go for hours, right?[00:50:21] Casey Golden: this is why we've never been on a call together.[00:50:27] Ricardo Belmar: Right. It it'll never [00:50:28] Casey Golden: eight [00:50:29] Ricardo Belmar: Yeah. We, we would never end. Yeah. Yeah. And, and like we've said before, I think the one comment we never get from listeners in our show is that, you know, if only you could make the episodes longer[00:50:39] Casey Golden: hours.[00:50:40] Alicia Esposito: I just need[00:50:42] Ricardo Belmar: Yeah, more content, more content. So obviously there's a lot to talk about. Cause social commerce is just so big. You know, where, how retailers and brands are gonna invest in it. I think it on, on your show Alicia I think we talked a little bit about live streaming too. Right. And how that relates into, social commerce and that's a worthy investment.[00:50:59] We see lots of folks making you know, I think we, we didn't quite touch on if there's an angle for retail media in, in social commerce, how do they all intersect? And when we were talking ahead of time, before , we were recording here, you brought up something super interesting, I think and maybe that's where we should start this conversation and that's, what are all the platforms that matter here.[00:51:18] In the clubhouse session, we talked about, what, I'll call it the big three. It's Facebook, Instagram, and TikTok, but they're not the only platforms. . And Alicia, you, you mentioned at least one that I had honestly kind of almost forgotten about. But, but we shouldn't right.[00:51:31] Alicia Esposito: Right. Poor Pinterest. Everybody forgets about them. and I think it's largely because there there's, this really close association with things like recipes with even home renovations and home decorating. But there is a really clear opportunity for commerce. I think it's just. They, they haven't, it feels like they haven't really gone all in, but what I find really interesting right now is recently they acquired the yes.[00:51:58] Which, you know, they're kind of seeing as the vehicle or the driver for. What they want their AI powered, highly curated shopping experience to look like they actually indicated, you know, this is a fashion app fashion platform, but we want to explore what this will look like in other categories. So I thought that was my first little hint of like, oh, they, it seems like they're gonn

An AI Risk Management Framework

ai data standards managing partners machine learning national institutes detailed nist technology nist risk management framework bnh

Play Episode Listen Later Mar 24, 2022 30:55

This week's guests are Elham Tabassi of the National Institute of Standards and Technology (NIST) and Andrew Burt, Managing Partner of BNH.ai, the first law firm focused on AI compliance, risk mitigation, and related topics. We discuss the new NIST framework – “AI Risk Management Framework” – intended for voluntary use to manage risks in the design, development and use of AI products and systems. Download the FREE Report: Trends in Data, Machine Learning, and AI → https://gradientflow.com/2022trendsreport?utm_source=DEpodcastSubscribe: Apple • Android • Spotify • Stitcher • Google • AntennaPod • RSS.Detailed show notes can be found on The Data Exchange web site.

IQT Explains: The Importance of Bias Testing in AI Assurance

The IQT Podcast

Play Episode Listen Later Feb 15, 2022 40:15

The rising use of artificial intelligence in sensitive industries such as recruitment, criminal justice, and healthcare has raised debate about bias and impartiality. However, human decision-making in these and other disciplines might be incorrect due to unconscious individual and social biases. In this IQT Podcast episode we are joined by Andrea Brennen, VP of Design and Visualization at IQT labs, Andrew Burt, Managing partner at BNH.AI and chief legal officer at Immuta, and Patrick Hall, a principal scientist in BNH.AI, visiting professor in the Dept. of Decision Sciences at George Washington University. They will share insights and knowledge on how we test and assess AI technology to minimize unwanted biases and also consider legalities and ethics. Listen to this episode if you're interested in AI technology and want to discover how it's being evaluated from a legal and ethical stance.

ai design managing testing bias assurance visualizations george washington university decision sciences immuta patrick hall bnh iqt

Auditing machine learning models for discrimination, bias, and other risks

ai risks managing partners models bias discrimination machine learning public policy detailed carnegie mellon university auditing information systems heinz college bnh

Play Episode Listen Later Aug 26, 2021 52:13

This week's guest are Rayid Ghani, Distinguished Career Professor in the Machine Learning Department and the Heinz College of Information Systems and Public Policy at Carnegie Mellon University, and Andrew Burt, co-founder and Managing Partner of BNH.ai, a new law firm focused on AI compliance, risk mitigation, and related topics. BNH is the first law firm run by lawyers and technologists focused on helping companies identify and mitigate risks associated with machine learning and AI.Subscribe: Apple • Android • Spotify • Stitcher • Google • RSS.Detailed show notes can be found on The Data Exchange web site.Subscribe to The Gradient Flow Newsletter.

555: Tara Newman: How to Improve Your Relationship w/ Money

Healthy Wealthy & Smart

Play Episode Listen Later Aug 23, 2021 40:21

In this episode, CEO and Founder of The Bold Leadership Revolution, Tara Newman, talks about creating a better relationship with money. Today, Tara talks about Profit First, her EMS Framework, the common blocks that women face, and helping women feel more comfortable talking and thinking about money. How do you raise your rates? How do we shift our energy without losing money? Hear about startup burnout, improving your relationship with money, and get Tara's advice to her younger self, all on today's episode of The Healthy, Wealthy & Smart Podcast. Key Takeaways Profit First helps women make and keep more money. “I'm really passionate about teaching women to change the way they think, and even talk, about sales.” The EMS Framework: Energy. What is the energy in which you're approaching sales? Mindset. What is your beliefs and attitudes around sales? Strategy. This is your sales process, and how you come at it with your energy and mindset. “When we feel good, good things happen.” “Shifting your energy and feeling good does not actually have to cost a dime.” “Selling is about empathy. Women are empathetic. Women are fantastic listeners. They ask great questions. These are all the things that being a good salesperson encompasses.” “The secret to sales is to keep going.” “It's okay to be uncomfortable. It's okay just to listen.” “Women think that they need to be perfect in order to make money.” “I hear from a lot of women that they don't feel safe with money. We were never taught how to make it, manage it, keep it, and use it for growth reasons.” “There is nothing more frustrating than wanting to do good work in the world, and not having anybody to do that work with or for.” “Raising your rates is actually easy. Can you communicate the value and not the amount?” “Don't take yourself so seriously. Be weird. Be yourself. That's what people want. People buy from people.” More about Tara Newman Through her podcast, The Bold Leadership Revolution, as well as her association, The Bold Profit Academy, Tara Newman is the Leader of Leaders. She supports leaders as they embrace their ambition and leave the grind behind. Using decades of entrepreneurial experience and a Master's in Organizational Psycholgy, Tara is uniquely qualified to teach leaders to run businesses without sacrificing their health, relationships, or integrity by establishing behaviours, habits, and rituals aligned with their vision of success. Suggested Keywords Sales, Leadership, Money, Income, Lessons, EMS, Energy, Mindset, Strategy, Profit First, Responsibility, Relationship, Communication, Expectations, Healthy, Wealthy, Smart Revenue Goal Calculator: Profit First Revenue Goal Calculator To learn more, follow Tara at: Website: https://theboldleadershiprevolution.com Facebook: The Bold Leadership Revolution Instagram: @thetaranewman LinkedIn: Tara Newman Subscribe to Healthy, Wealthy & Smart: Website: https://podcast.healthywealthysmart.com Apple Podcasts: https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify: https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud: https://soundcloud.com/healthywealthysmart Stitcher: https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio: https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927 Read the full transcript here: Speaker 1 (00:02): Hey, Tara, welcome to the podcast. I am happy to have you on. Speaker 2 (00:05): Thanks for having me, Karen. I'm excited to be here Speaker 1 (00:08): And I will say right when I got on the call. So you can't see this everyone because it's a podcast, but we both have the same rode podcaster microphone. So it's like, this is destiny, but I have a question Speaker 2 (00:23): Because I think I know why we have the same ones by any chance. Did Jason help you set up your podcasting stuff or did you ask him for it? Speaker 1 (00:32): You know, and we're talking about Jason van Orden, did he? No, no. I just did a lot of research and I went to be my gosh. Speaker 2 (00:40): He is like the King of podcast equipment. Yeah. So see, maybe he helped you. I know, I think I got my, this suggestion from him. Speaker 1 (00:48): Yeah. I think I just looked around, I went to BNH and I asked them like, this is what I'm doing. BNH photo is a big store here in New York city. And I said, Oh, I'm debating between like, what's the other one that everyone uses the Yeti. Yeah. The Yeti and the route. And they were like, no, you want the rode podcaster? And I was like, I'll spend the money. I'll do it. I'm going to do it. So so yes, when we came on, I was like, Oh my gosh. And then of course we have all these people in common as well. I guess just a New York thing. I don't know. I know, but you sound less new Yorker than me. Well, I'm originally from Pennsylvania, so that explains it. That could explain it. But I was telling Tara when Tara, when we got on that, I saw her speak at Tricia Brooks speaker salon a couple of years ago, year and a half ago. And I thought to myself, Ooh, I like her mental note, like reach out to her for the podcast. And then, you know, 2020 came and, well, we all know what happened there that we do. We all know what happened there. So I feel like I already know you, but now it's a chance for the listeners to get to know you. So let's get into it before we start. Can you give the listeners just a little bit more about you about kind of why you do what you do? Speaker 2 (02:13): Oh yeah, sure. That's like a, a loaded question. I feel like I could talk about that forever, but I really teach female business owners how to increase their sales so they can have more cashflow and they can have more profit in a way that's simple and without as much stress, because I know that, you know, when I'm working with women business owners, they're usually really amazing at what they do and they're experts and they love it. And they're passionate about it, but they're not as passionate about running a business and I'm actually passionate about the running the business part and the sales part. So it winds up being like a fantastic Speaker 1 (02:55): Partnership. And I will also add that you're also profit first consultant now in my business group that I ran with physical therapists. That was the first book. I said, you have to read this book. Right. And so now this is not a profit first based podcast or anything like that. And we're going to go into a little bit more, but what, what was that like to become a consultant from profit first? Did you read the book and it changed your business? How did that come about? Speaker 2 (03:26): So I actually read the book in 2014 when it first came out before, like right before I started my business, but I wasn't, it's not an easy book to read to be honest. And I think like when I read it, I didn't really read it. Like I dabbled, I think my husband read it. And, and so I didn't actually fully read the book until after I was certified, but I had implemented profit first ish in my business in 2006 teen. And it really changed everything. It made things so much easier. I used to have plenty of revenue coming in, but the cash wasn't there, like the cashflow was off. So I get really stuck. And I remember being in a mastermind and being in my hot seat and just being like, I have no money. So that's really why I love profit first is because it really helps women keep, make and keep more money. And I think that we don't think about that when we start out, we think about like, we have this great idea. We love what we do. And it's like gangbusters out the door and then it's like, Oh wait, like there's this money component. Speaker 1 (04:38): Absolutely. And especially with women, it seems like and I, I know I'm this way. I hear this from people it's Oh, well, it's, it's the charging part. It's how do you bring up to people? What your, what your fees are and, Oh, I feel weird about it. And that the money issue, especially with women can be really sticky. I'm sure you found that. That's why you do what you do. Speaker 2 (05:06): It is really sticky. And you know, we weren't, a lot of us weren't raised with the language for money, especially for me, I'm a gen X-er, I'm 44 years old. My mom stayed home most of the time. She didn't go to work outside the home until later. And, you know, I always say like, women, women come to me and they're meeting me like 15 years into my journey leading them. And so they don't realize that I started exactly where they started. You know, even when I first started my business, that was the first time I was really responsible for my own money. I always tell people, I'm like, I'm so embarrassed. But like, even from before my husband and I were married, I just used to hand him my paycheck and be like, just pay the bills and deal with it. So that was like a really rude awakening when I started my business and my own. And that's really why I've become so passionate, not just about profit, but about helping women sell. Speaker 1 (06:04): Yeah. And, and let's get into that because you have created a framework inside the bold profit Academy, which is part one of the offerings that you have to help women and their relationship with money. And it's called the EMS framework. So we know it's not emergency medical services. I Googled that. It's not it. So what is the EMS framework? Speaker 2 (06:31): I always joke around though and say it's equally important. So the Amis framework, I'm really passionate about teaching women to change the way they think and even talk about sales, right? The way we have absorbed sales and the framing and the lens through which we look at sales is, is actually not really in alignment for a lot of women. Right? And they, you mentioned some of the challenges that they have, like asking for their rate or understanding their value or not having the confidence to have those conversations, not knowing how to have those conversations. They've never been taught. And if you were anything actually like me and my husband, when we first started our first business, we didn't even realize we have to sell things. And what happened was, is we went out of business. Well, I guess we might make sense. And we went bankrupt. Speaker 2 (07:30): Right, right. And we didn't even realize we needed to sell. So ever since then we have made it kind of really a part of our mission is to help people learn from the lessons that we learned. So I've created the EMS framework and it stands for energy mindset and strategy in that order. So what is the energy in which you're approaching sales? Is it desperation? Is it fear? Is it, you know, tense and gripping what's happening with your energy and how can we get you to shift that energy before you even do anything else? And then it's like, what is your mindset around sales? Is it that you don't believe you can sell? Maybe you don't believe you have the personality of a salesperson. Maybe you don't believe that, you know, how any of those things, what are your beliefs and your attitudes is in the mindset piece. And then in the strategy piece, that's your actual sales process. And honestly, any process will work. They're like the same seven steps, all that jazz, but it's how you come at it from your energy and your mindset that makes that the strategic action that you're going to take in your sales process. So much more powerful and potent. Speaker 1 (08:47): And what are some common things that you're coaching your clients through? Let's start with energy, right? What are some common energy blocks that women have and how do you help them get over it? Speaker 2 (09:03): So I think it's one, and I wouldn't say it's necessarily a block. I think it's our conditioning. Do you believe you deserve to feel good as a woman? Like, do you like, do women have this belief that they should, Speaker 1 (09:15): And I have to think about it. So I saw you, right. Speaker 2 (09:21): Because when we feel good, good things happen. And when we feel good, we're more confident when we feel good, we have a better self concept. You know, Brian, Tracy, he's a sales you know, well-known sales trainer. And he just says like, can you just say in the mirror, I like myself, but that's so hard for people to do, especially women to stand there and be like, I actually liked myself. Right. But when you can do that with your self concept and how you see yourself in the energy and what you bring to things that changes everything. Speaker 1 (09:53): Absolutely. And it's, isn't it sad that I had to think about that. I'm like, yeah, I think I deserve good stuff, but it shouldn't be, I really struggle with it Speaker 2 (10:03): That w they struggle with like, feeling joy and pleasure and enjoyment and just good. Right. And it's not fake good. It's not coping in wishing good. It's like, and it's not even like, what's your morning routine, but everyday when you wake up, what are you doing for your energy? Speaker 1 (10:26): Is this a question? No, I'm just [inaudible] Oh, no. What am I doing? Well, what, one thing I do that actually does help with my energy is I get up in the morning and I make my bed first thing. And that actually helps with my energy Speaker 2 (10:44): A hundred percent. Right. And I think you bring up such a great point, because when I talk about this in the, in the framework, what I want women to hear is it doesn't have to cost to me shifting your energy and feeling good does not actually have to cost a dime. It doesn't have to take a long period of time. You know, you can do it at any point during the day, you know, depending on what you're feeling and where you're at. And so if you, if everyone can just wake up in the morning and think to themselves, you know, what am I doing to care for my energy? What am I doing to feel good today? Speaker 1 (11:20): And, and that's a big, that's a very powerful shift, especially in these times when everything there's like tension on top of tension on top of tension. And you know, a lot of people that listen to this podcast are physical therapists. There are health and wellness professionals, and it's, it's stressful, you know? And so being able to do one thing that doesn't cost any more money, it may cost you a tiny bit of time. Not a lot. It takes me two minutes to make my bed in the morning, but I feel like, all right, I've accomplished something. This is good. Speaker 2 (11:56): And Speaker 1 (11:59): When it comes to, so let's say, you've, you, you are working on your energy. And that obviously flows right into the mindset part of things. Right. And oftentimes, you know, you hear a lot of women say, Oh, I don't want to like sell things. Cause it just feels like icky. I don't want to be like that used car salesman, quote unquote. And that is a mindset issue, right? Speaker 2 (12:24): Yeah. I mean, those are your beliefs that you have around, around selling. And so what I like to do is I like to reframe things. So for example, I'll hear somebody say, Oh, I need to create this opt-in so I can lore people in yeah. Loring people. And these are human beings, right? Like you're welcoming people and you're inviting them in, you're sharing something with them that can help them. And the funny thing is, is like women, I think are so naturally gifted salespeople. They just do all the things that great salespeople do it. We just haven't been presented that like, when you think of, of amazing salespeople, I just mentioned Brian, Tracy, right? Like he's a dude in there. There are really great, amazing women salespeople, but there are fewer. And the ones that maybe we think of right off the bat, or like the used car salesman, I hate going a Bob's to buy a couch. No, like that just doesn't work for me. But I think too, like thinking about when you've been, when you've had somebody sell something to you and it's felt really good to kind of shift that perception and to reframe that is really helpful as well. So not looking for the reasons to believe selling is icky, slimy, sleazy, smarmy, whatever your words are for it. And, and finding the examples of it being done really well. Speaker 1 (13:50): And do you have examples of people doing it like women in particular who are doing it very well? Speaker 2 (14:00): So I can share with you the reason why I think women will sell Stu sells really well. So it's about selling is about empathy and that completely gets missed, especially in the online business space, or like as soon as you like flip open an app and there are all these internet marketers swarming about or anything like that, you, you know, you see it in the health, the health and wellness field, it's, it's gross. It's, flat-out gross. The way that people, and I think they just particularly happen to prey on people's pain, specifically women. So we tend to see it as not feeling good. But women are empathetic. Women are fantastic listeners. They ask great questions. These are all the things that being a good salesperson in campuses. Yeah. It's not so Speaker 1 (14:52): Much the sort of vomit all over the person. This is what I do, and this is what I can offer. But instead, it's you doing a little less talking and doing a little more listening. Speaker 2 (15:05): Exactly. Exactly. So from my perspective, when we have women in the bold profit Academy and we're teaching them how to sell, we're not teaching them how to do anything different than they're already doing. We're teaching them to leverage the things that already come natural to them. And they experience success so much more quickly because we're not actually asking them to change their behavior. Speaker 1 (15:30): Right. You're just, you're kind of putting this obviously into a framework, but almost into a, I don't want to say a script, but into an outline, is that the right or no Speaker 2 (15:46): Going to correct you slightly. So the way we do things in the bull profit Academy is through frameworks. And the reason why we pick frameworks is because it gives you a guideline and then you can take that and adopt that to itself. So I'm saying to you, energy is important. You, yoga might be it for you or like throwing around heavy weights might be it for you. Or, you know, I love my Peloton, but someone else might do something else. Right. Someone might not choose to do anything physical, you know? So because I love Peloton, I take Tuneday's classes and she always says she has, I'm giving the class of classes, the recipe, and then you season to taste. And so that's why we do frameworks, because like I said, in the beginning, women business owners, any business owner goes into business because they love what they do. Right. And they're passionate about being the expert that they are. And sometimes the business piece doesn't excite them as much. So we give them a lot of frameworks and templates for them to customize in their business to do that heavy lifting Speaker 1 (16:50): Yeah. Template. That's the word I was searching for. It was not coming into my head template. Listen, and I will tell you the people who listen to this podcast, we love that kind of stuff. We love that. Having a little structure around things, you know, we're, we're a little more kind of type a like, let, give me some structure and I'll run with it. And so how has this EMS framework, how does it impact daily sales habits for small business owners for these female entrepreneurs? Speaker 2 (17:22): Okay. So there's your secret about sales? I'm not one for telling secrets, but there's a secret. The secret to sales is to keep going. So the whole point of the EMS framework is to build resiliency because if you're taking care of your energy and you're looking at your mindset before you take the strategic action, that's resiliency. So when you wake up in the morning and tired and you think, what can I do for my energy to get me to feel good? Right? You're not just rushing into your strategic tasks, feeling like hell and then burning yourself out or, or feeling like poop, right? Like you're, you're actually feeling, you're always feeling good and you're always able to move forward. You're always fueled up and really taking care of yourself so you can keep going. And that consistency is what brings in what brings in the sales and fills your pipeline. Speaker 1 (18:22): And I think you hit on something really important and it's that burnout. And I hear that a lot, especially from women who are just starting their business. They're like, I don't, I feel like I'm already burned out and I haven't even started yet. Right. I haven't even gotten out there. I haven't done the sales yet. I haven't. And I'm already burnt out. So how do you coach those women? What do you, Speaker 2 (18:46): I'm sure they come to you, but that I just actually posted on Instagram. I want to be, I'm going to host be hosting a free conversation around women and business and what I'm calling a global crisis of fatigue among women. The number one reason why women come to me is fatigue, tired, feeling like poo, whatever it is, right? Because we have been conditioned to jump through every hoop imaginable for our success. Women's sex women and success. It hasn't typically come easy. We're the first ones to raise our hands were the first ones to volunteer. We are the first, you know, we do a tremendous amount of unpaid labor throughout our, throughout our lives. And we're exhausted. And then we get into our business and we think that we don't know anything. We think we're doing it wrong. We think that you know, we should be doing it differently. Speaker 2 (19:55): The marketing messages start to come in preying on the fact that women want financial freedom, but have the things like I'm not good enough. I don't see my value. I'm not con right. Like if you, if you really think it's insidious and it's gross. And so what happens is, is there's more hoops. Well, now I need to go take this training and now I need to go take this course. And now I need to go do more. And if it's not happening fast enough, I must not be doing enough. And if it's not right, all the time over and over and over again. And none of that is true. Speaker 1 (20:28): And I have thought that all the time, I still think that all the time, Oh, maybe I should take this course, or maybe I should do this, or maybe I should. And yeah, it's, it is. And it is gross, but it is, it's hard to get that out of your head, because like you said, we've been conditioned you and, and you'll find this really interesting as a fellow podcaster. Talking about that sort of conditioning of how we, we just don't think we're good enough. A, a, a physical therapist or a physio from, from Europe said, how come, how come? I don't see a lot of women as guests on podcasts. I don't understand if we're in a profession that's 60, some percent women. How come all the podcasts are men? How come all the podcasts are hosted by men? Where are all the women? Speaker 1 (21:23): And, and and so a pod, a male podcaster, I guess, sent she's like, well, we asked 30 women, 20 of them said no, and five never got back to us. And, and so I think to myself, this is a tough nut to crack. Is it exactly what you said? I don't know anything. Is it all, this is it. They don't have time because they're raising kids, they have to do this. They have to work. And then I brought up, well, maybe it's a way they were asked because I will ask people to come on and I have had women sad, and I don't know what I would talk about. And I said, well, I wouldn't ask you to come on the podcast. If I didn't think you had something to talk about. So I coached them through and we work on a podcast together. Right. And, and so, I don't know. What are your thoughts on this? I mean, you're a podcaster. Speaker 2 (22:11): So I think, I think that there's, there's a lot of, there's a lot of things that could be at play here. However, what I do know for sure is women who are experts, don't see themselves as experts, right? Women don't see their value, and that's why they struggle to make sales present themselves. And this is whether you're in your own business or whether you're working as a professional in somebody else's business. Right. And so I know that they struggled to see their value and they struggled to see their con like that they're good enough for that contribution. I, myself, when I was first starting out in my business, I turned down oppor opportunities that I was referred for, where people were like, no tower, you need to go and do this consulting gig. And so I do some corporate consulting as well. And I was like, Oh, that company's too big. Or the topic they're asking, I don't feel confident enough on. And you know, I think that's part of, what's keeping women in a, in a financial bracket. That's, that's not sufficient. Speaker 1 (23:15): And what do we, what do we do? What do we do? That's the big question, right? What's your best advice on that? What, like, what do you tell your ladies? Speaker 2 (23:27): So I think what's important about this is that I started a couple of years ago in the mastermind that I run, where we had a quarterly money date that we just got together and we talked about money and we do this in the bull profit Academy as well. And it's okay to be uncomfortable. It's okay. Just to listen, I have had women sit on these calls, looking like they were going to vomit. That's how uncomfortable they were. But I think you have to have these conversations with the right people who understand all that's there around money. And that it's actually not about your mindset, because that's what people get told that this is, Oh, this is your money mindset. You're in scarcity. Yeah. That's why. Yeah. Right. No, that's a marketing message. I mean, yes. Women feel scarcity, but you know, I think that there's a lot to unpack around how we think about money from a generational standpoint, from a societal standpoint, from a racial standpoint, like there are so many intersections when it comes to money, you know, you know, my dad, my dad, my dad's a business owner too. Speaker 2 (24:47): And he laughs at me sometimes when I start to get a little tight fisted, because he's like, you're just being a refugee Tara. This is like the refugee in our family. Like, cause my grandmother fled Poland and it like in 1920 and he's like, you're not in the shuttle anymore, Tara, like you can, you know, and I'm like, that's right. Like they do. I, I, you know, we, we feel that way and it's not always ours that we're carrying, like our parents have passed down messages or grandparents have passed down messages, society. We don't have the language for money. We feel shame around it so much shame around money. Women think that they need to be perfect in order to make money. They think they have to have the perfect family to be successful. They think they have the perfect marriage. They think. I mean they, the stories. Right. And I think that if you can find a safe environment to talk about that so much more and get that support as possible. Speaker 1 (25:42): Yeah. I think that's wonderful, wonderful advice for, for people out there and it doesn't have to be formal. I mean, you can have like a group of, of girlfriends or fellow entrepreneurs that you've, that you trust and that you feel, you can talk about these issues with, because it is hard and I'm gen X as well. And it's the same thing. My mom, wasn't working for most of my childhood and then went back to work a little bit later. And, and it is, there is this, Oh, I don't know if I deserve to make that much money or I don't know, Oh, this seems expensive. Or if I run things even by my parents or something like, Ooh, that seems like a lot, Oh, I, how could you charge so much? How could, and so those messages get stuck in the brain, you know? So it, it does take a lot of work to get that unstuck. Speaker 2 (26:36): I will also say, this is where profit first comes in really handy because it gives you language for money. And it gives you a system for money that if you just do the steps and you just do the system, it takes a lot of I find any system in any structure calms. My nervous system makes like literally my nervous system calms down. And so having that structure for my money calms my nervous system way down and allows me to approach my money from a much different perspective. Speaker 1 (27:10): Yeah. We, in the PT world, we would call that a SIM, which stands for safety in me. So throughout your day, you have Sims, which are safeties in me or dims, which are dangers in me and from a pain science standpoint it is hypothesized that the more dims you have during your day then Sims, you may feel more pain, especially if you're a chronic pain suffer. So we try and have those have more Sims introduced into, into one's life to outpace the dims. That's actually really good. Speaker 2 (27:40): Interesting, because I hear from a lot of women that they feel, they don't feel safe with money. They don't feel responsible with money. We were never taught how to make it, manage it, keep it, and use it to for growth reasons. Like those were things that were not, that were not taught to us. Speaker 1 (27:59): Yeah. And I, I will say like using profit first using that system, I started using that a couple of years ago and I was like, Oh, I do have money. Oh, I see how it works. Oh, when it comes to paying my taxes, I'm not stressed out. Like I turned my quarterly taxes up, it's right there and I just pay it. And it's so like, I feel like so light and I do have a history of chronic neck pain. And, and I will say, this is for me a big, it's like a super SIM for me, because I don't feel that anxiety and stress and around tax time, because I know it's there, I've already done it. It's true. And, and it just makes such a huge difference, but you're right. There is that conversation needs to be had for women around their safety, with money and with sales and with, with confidence around all of that. It's hard. And the thing that's so Speaker 2 (29:03): Interesting about women too, is that they do such a great job suffering in silence. I'm sure you see this. Speaker 1 (29:09): Yeah, yeah. Right. Yeah. Right. Speaker 2 (29:14): Bring in silence and not asking for help. You know, not wanting to receive support. I know a lot of women that I work with feel like they need to know it all or they need to get it all right. Speaker 1 (29:27): Yeah. No, you hit it. You hit the nail on the head before when you said it has to be perfect before I do something. And that was me for years and years, if I'm going to put a program out, it has to be perfect. I have to have, it's all planned out, needs to be perfect. And it doesn't not at all. And it doesn't. And just having, knowing that was very freeing. Speaker 2 (29:50): Yeah. I watch I watch women put a lot of obstacles in their way and, and I know I get that. We do that for self protection. Yeah. To feel safe, to, you know, to, to not fail to, you know, not look silly or foolish or whatever our stuff is. And at the same time we really need to get on with that. Yeah. And we need to find a way to be courageous and brave now more than ever Speaker 1 (30:25): Agreed. Agreed. It's just, yeah. And what would you say to people who are like, Oh, it's so daunting. I'm just not even going to bother. Speaker 3 (30:33): Yeah. Speaker 2 (30:36): Well, I mean, we can have a conversation around what's that costing you [inaudible], you know, and, you know, peel back the layers to that because I can guarantee you that, you know, that's affecting you in ways beyond which you're even able to conceptualize because you're, you're shutting it down and you're closed off. I mean, ultimately people have to be willing to do this and which is why, you know, around the work that I do, it's really important to me to always reiterate to people. It's okay. To be scared. It's okay. If a spreadsheet feels intimidating it's it's okay, like, please don't overthink this, please. Don't overcomplicate this. I am giving this to you the way it is so that all you have to do. I do, we do a lot, like a lot of it in the bowl profit Academy, we do a lot of calculators that like just takes all of the, all of that stuff out of it. Right? Like that charge that, all that charge out of it. If I could just remove all of the barriers and all of the obstacles, I will do that. Speaker 1 (31:50): Yeah. And that's what I think that's what women need, you know, it's what we need to feel good is to say, how can you take away using the analogy? So before, can you take away some of those hoops? Speaker 2 (32:04): Yep. Yeah. Don't don't you dare go into your money without checking on your energy first and your mindset. Do your EMS before you look at your money. Speaker 1 (32:15): Yeah. And that's, that is good advice because we we've all gone into our bank account when I did it the other day, which has happened. What's just happened here. And, and whether that be good or bad. Right. but, but you're right. You have to use that energy that in order to, to get into the sales process, to make money, to help more people, right. Like you said, women want to get into business so they can help people. Well, guess what, if you don't have a good framework what's going to happen. Speaker 2 (32:53): There is nothing more frustrating than wanting to do good work in the world and not having anybody to do that. Good work with her for I have been there. Yeah. Speaker 1 (33:06): And it's an, and then that can lead to this sort of demoralizing mindset. The, I failed. I can't do it well. Oh, well, I was, this is, this is, I'm done. Speaker 2 (33:17): Well, here's where women, here's where women go. I must be charging too much. Yes. So I'm just going to lower my prices. But the reality is, is we just need to up our skillset. Speaker 1 (33:31): Yeah. And, and I I'm guilty of that. I've certainly done that in the past. I'm like, Oh, I'll just, Oh, well maybe I'll just lower the rate. And that will get more people to come in. And it doesn't, it doesn't Speaker 2 (33:45): No, because then you're looking at perceived value of what you're selling. Right. People will be like, why is she, so why is she so cheap? Right. Speaker 1 (33:54): Yeah, absolutely. Absolutely Speaker 2 (33:56): Not know what she's doing. She must not be confident. That's Speaker 1 (34:00): So true. And, and I try, and you know, a lot of physical therapists now are, are sort of using an out of network model or a cash based model where the person pays you up front. And, and it is hard for women to raise their rates. Men are like, after six months, I raised my rate by $50. Oh, I raised it again. No problem. No problem. Women are like, so how do you, what do you say to someone who's like, I can't raise my rates. Speaker 2 (34:29): All right. So there's like the practical piece complex. I mean, it isn't, it's not, so I think there's a couple of things at play. I think if you think that you can't raise your rates, raising your rates is actually easy. You change the number, you put it on your, your chart or your website, right. I mean like the actual act of raising your rates is easy. Maybe we need to do some talking around like how much should you raise them to and whatever. But the reality is is can you communicate the value and, and not the amount, it's not about the amount, it's about the value. And it's about understanding how to talk to people, have a sales conversation and overcome whatever concerns they have around that. So it's, it's not actually a price issue. It's again, it's are you comfortable with selling issue? Yeah. Speaker 1 (35:27): Yeah. And that's like you said, where the listening and the empathy and stuff, that women are so good at any way that they're probably doing naturally, they just don't know it. They just need a framework. They just need a little bit of guidance. Speaker 2 (35:38): Think about someone who, who, or something you've just bought recently. And like, you just couldn't wait to buy it or you couldn't wait to give them your money. Right. Like why, what happened? What was that conversation like? And inspect that because someone is, is like excited and can't wait to give you their money, you know? Gosh, if somebody's back is bothering them. Or I had sciatica last year, that was like my worst hell ever. So, you know, I would have paid millions of dollars for someone to make that go away. It wouldn't have even mattered. I wouldn't even cared if you were like, I can help. You'll be like, awesome. Speaker 1 (36:13): Yeah. And, and I hear that so many times over and over again from people who are not physical therapist or not health and wellness professionals. And I think it's, I love that you said that because I think it will give the people a little more confidence. Speaker 2 (36:30): Yeah. I mean, if you're, if a lot of your audiences like physical therapists and chiropractors, I will tell you that, like I had, I've worked with a couple of chiropractors and they're like, I went to the chiropractor convention, I'm going to be facetious and silly. I went to the chiropractor convention and I came out with this 4,000 page manual on how to run my back office and my front office and all this stuff. And I'm like, great. So what are you going to do to actually stand out? Because the 5,000 other people that went with you got the same 4,000 page manual. And so I find a lot with health practitioners that I work with, they really it's beneficial to get outside of that health practitioner loop and, and, and look to find strategies from other industries talk to people who are outside that industry. Speaker 1 (37:23): Yeah. Yeah. Great advice. I Speaker 2 (37:25): Mean, that's with any industry, but I just specifically know sometimes that, you know, or, or in health industry too, you, you tend to have a lot of regulations and quote unquote rules. Right. So you'd get very stuck in like, well, the regulation, the regulation, the regulation. And so I sometimes come in and I'm like, Speaker 4 (37:47): Is that really the regulation? Speaker 1 (37:54): But yeah, it is that, that is true. There are some perimeters from which we have to work around, but you can still work around them and be successful and, and have a better relationship with money, which is all, you know, what we're talking about here today is just to how to have a better relationship with money and how to not be afraid of it and how to move forward with your business, knowing that it's, it's part of business. Yup. Period. When we take it personally, but it's business, it's business. Yeah. It's business. And now before we wrap up, is there anything that maybe I over or that we didn't cover that you're like, Oh, I really want to, I really want the listeners to know this. Speaker 2 (38:43): I think we really we really covered a lot. Actually. We talk a lot, we talked a lot about money and sales, which is so exciting to me cause I can talk about that forever and ever and days. Speaker 1 (38:56): Well, speaking of which, where can people find out more about you to learn about when you're, when you have events and learn about your programs and follow you on social media and all that fun stuff. Speaker 2 (39:08): Okay. So the first thing that I want everybody to do is I have a resource for your crew. So if they go to the bold leadership revolution.com forward slash resources, I have a revenue goal calculator that actually you plug in your personal information, it tells you based on how much you need to make to cover your expenses. It tells you how much revenue you need in your business. And it'll plot it out with profit first. It is nifty Speaker 1 (39:39): Amazing. And we'll have that link in the show notes. Speaker 2 (39:44): Yup. I like to hang out on Instagram. So I'm at the Tara Newman and I have a podcast, the bold money revolution. Speaker 1 (39:51): Awesome. So Tara, last question, knowing where you are now in life and in career, what advice would you give to your younger self? Speaker 2 (40:03): Hmm. Don't take yourself so seriously. I'm a serious person. Like I could be super serious. And I think like if I had to do it all over again, just like be weird, you know, be yourself. That's what people want is people buy from people, right? Like you're humans are out there and they want to work with you and they want to know you in all your weirdness and all the things like just be you it's, it's really that simple. Speaker 1 (40:34): Yeah. And I remember having this conversation with someone else on the podcast and said, you know, you want to be the Flamingo in a sea of penguins Speaker 2 (40:45): For sure. Speaker 1 (40:46): Because there's like you said, there's someone out there who's looking for you for you. And if you're like everyone else they're going to miss you. Speaker 2 (40:54): They, yes, there are people who are out there. And I think here's the thing when you beat, when you're more, you, you S like other people feel seen. And when you tell your story and you can connect with people, like just super quick, I just had a recent ADHD diagnosis at 44. And I, when I was like, Oh, I think I need to get an evaluation done. I went and we went to listen to the whole bunch of podcasts and I just typed in ADHD. And there were all these women podcasters with ADHD, and I would listen him. And I would cry because I didn't know how to, I was so normalizing what was not normal, but I lived with it my whole life. And I didn't know. And them sharing their story helped me see, like, what was normal, what wasn't normal, what I needed to talk to my doctor about places where I could be releasing guilt that I felt about things. And so I think it's just so important. Speaker 1 (41:59): Yeah. And thank you for sharing that. That's so, so powerful for for people to know that there are others out there going through the same thing and that yes, you're seen in your herd. And I think that's a great way to end the podcast. So thank you so much, Tara, for coming on, and I really appreciate it. And I can tell you that all the listeners do too. Speaker 2 (42:21): Thank you so much for having me Speaker 1 (42:23): And everyone. Thanks so much for listening in today. Have a great week and stay healthy, wealthy and smart.

Patrick Hall Co Founder of Law Firm and Data Science Co BNH.ai - LegalTechLIVE - Episode 119

LegalTechLIVE

Play Episode Listen Later Jul 9, 2021 42:03

BNH.ai is a law firm and data science company serving enterprise organizations using #artificialintelligence applications in their business processes. BNH.ai helps the world's largest and most innovative organizations ensure the privacy, security, fairness, and transparency of their AI and analytics. Our clients rely on us for concrete, highly technical advice to manage the risks of models that affect millions of people around the world. In this episode, we were joined by firm co-founder and resident data scientist, Patrick Hall. Patrick Hall is principal scientist at bnh.ai. Patrick also serves as a visiting professor in the Department of Decision Sciences at The George Washington University. He is a frequent writer, speaker and advisor on the responsible and transparent use of AI and ML technologies. In this episode we discuss a variety for AI use cases in which their firm has been involved. DC allows for non-lawyer ownership of law firms, which makes this firm really fascinating. It gives them a lot of flexibility to provide services as a full-service consultancy and law firm. The most poignant and probably highest profile topic we discussed is that of #algorithmicbias. Naturally, this is a topic that rears its ugly head in the #legaltech and justice technology discussions and topics. The nice thing about hiring a law firm with a scientist as a co-founder is your company has a full staff available to guide you through issues to avoid algorithmic bias. More about Patrick Hall & bnh.ai: Patrick Hall on Twitter: https://twitter.com/jpatrickhall. Patrick Hall on LinkedIn: https://www.linkedin.com/in/jpatrickh.... bnh.ai on Twitter: https://twitter.com/bnh_ai. bnh.ai website: https://www.bnh.ai/.

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EP 25: Would you Rather?

"Hard" Talks with a Blonde & a Hippie

Play Episode Listen Later Jun 19, 2021 123:17

No caption necessary just get your drinks ready and prep yourselves for some laughs... enjoy the ridiculousness that is Forrest and Chandler.If you enjoyed this episode we ask that you follow or subscribe on all major platforms and don't forget to comment and share with your friends!!! Believe us when we say this sign of support helps us more than you could imagine on the business end of things!***First 15 PEOPLE to hop onto apple podcasts and give us a 5 star rating and a quick written review, then shoot us an email saying DONE, will earn a small gift, a piece of never before seen “Hard” Talks Merch before it launches!Go give us a follow on all the socials because we know you love us: IG/FB: @hardtalkswithbnhTwitter: @hardtalkswithb1You can go follow Adam and watch for the next handcrafted spoon drop @smellowitz on Instagram or Facebook, we will also share some of his rad work on our social feeds.We appreciate YOU and those who've shown the show so much support! Till next time, with love Fam!~Your "Hard" Talks Crewhttps://hardtalkswithablondenahippie.buzzsprout.comTheme Song: "Make It" - Janee & Laura Brehm

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How Companies Are Investing in AI Risk and Liability Minimization

"Hard" Talks with a Blonde & a Hippie

Play Episode Listen Later May 27, 2021 41:57

In this episode of the Data Exchange I speak with Andrew Burt, co-founder and Managing Partner of BNH.ai, a new law firm focused on AI compliance, risk mitigation, and related topics. BNH is the first law firm run by lawyers and technologists focused on helping companies identify and mitigate risks associated with machine learning and AI. Subscribe: Apple • Android • Spotify • Stitcher • Google • RSS.Detailed show notes can be found on The Data Exchange web site.Subscribe to The Gradient Flow Newsletter.

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EP: 21 Drunken Tangents with an Old Friend

Play Episode Listen Later May 22, 2021 127:02

EPISODE.21! This weekend we touched base with one of the Hippie's oldest friends, Shawn (Deshawn), visiting all the way from San Francisco, CA. He opens up about his difficult upbringing and why he moved away; his walking(dancing) through life and diversity, as a proud, gay, black man. He shares his trepidations and the courage it took for him in coming out to all of his loved ones.His story is truly inspiring and we were humbled by his candor and willingness to open up in support of others who might need it and may be struggling.We'll tangent as per usual, laugh through the "hard" stuff together and reminisce over the good ol Chick-Gil-A days and all of the wild escapades that he and Hippie have had together over the last decade or so..As always we ask that you follow or subscribe on all major platforms and don't forget to comment and share with your friends!!! Believe us when we say this sign of support helps us more than you could imagine on the business end of things! **Ring!**Ring!**First 15 to hop onto apple podcasts and give us a 5 star rating and a quick written review, then shoot us an email saying DONE, will earn a small gift, a piece of never before seen “Hard” Talks Merch before it launches! Email: hardtalkswithbnh@gmail.comIG/FB: @hardtalkswithbnhTwitter: @hardtalkswithb1We appreciate YOU and those who've shown the show so much support! We hope you have a great rest of your week and look forward to hearing from you! Till next time, with love! ~Your "Hard" Talks Duohttps://hardtalkswithablondenahippie.buzzsprout.comIntro/Outro: "Make It" - Janee & Laura Brehmwww.healthline.org - "Self Harm Alternatives"www.crisistextline.org - Self Harm Crisis Text Linewww.helpguide.org - "Cutting and Self Harm"www.nami.org - Self Harm: National Alliance of Mental Healthhttps://betterhelp.com - Online Therapy #HardTalks #hardtalksproduction #episode21 #podcast #comedypodcast #utahpodcast #podcastersofinstagram #lgbt #lgbtq #community #chickfila #chickfilaXfiles #selfharm #affliction #selflovenotselfharm #copingmechanism #mentalhealthawarenessmonth #tabootalks #candidconvos #letstalksomehardshit #begoodorbegoodatit Support the show (https://www.patreon.com/hardtalkswithbnhpodcast)

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Knocking Out Knock-Offs: A Look at Crowdfunding and Copycats

Up Next In Commerce

Play Episode Listen Later May 20, 2021 45:17

Taking a company from $1 million to $100 million is no easy feat — especially when you have competition and copy cats coming at you from all angles. But Peak Design has fought off all those knock-offs — including a pretty blatant rip-off from AmazonBasics — and it has done it with humor and panache, which has only endeared the company more to its loyal customer base. Those customers are what took Peak Design from a simple camera utility bag company and turned it into a popular everyday bag and accessories outfitter for photography enthusiasts. Peak Design leaned into the idea of having a close relationship with its customers from the very beginning, by letting their customers have a say in their product line by way of crowdfunding and Kickstarter campaigns. And that, according to Elish Patel, the VP of Growth and Digital at Peak Design, has made all the difference. On this episode of Up Next in Commerce, Elish explains how building that loyal customer base has helped the company stave off the blatant and more subtle competitors. And Elish talks about how Peak Design is using unique marketing and content strategies to take people from browsing to buying. Enjoy this episode! Main Takeaways:It Speaks For Itself: Although Peak Design went toe-to-toe with Amazon after it knocked off a Peak Design product, more often than not, Peak Design lets its products speak for themselves against the competition. If your products are truly superior in quality and the value they offer, consumers will recognize that and make the investment. And when they buy the better product and see its superiority, they become more loyal to that brand long-term.Products Over People?: Hiring good talent is important, but you don’t want to prioritize growing your headcount over maintaining a laser focus on creating a good product. When you scale up your headcount, it’s easy to be distracted by the new focus on managing a large team and therefore your product design and development process can suffer. By relying on third parties and vendors or partners to do work you could otherwise hire internally, you are left with a core team who can focus on the part of your business that is truly important.More Than An Impression: With your marketing and content, the goal should be to achieve more than an impression or a like. Especially with a smaller or niche brand, being a part of the conversation your consumers are having on places like Reddit and TikTok is worth more than getting an influencer to post a picture with one of your products.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Welcome everyone to Up Next in Commerce. I'm your host, Stephanie Postles, CEO at Mission.org. Today on the show, we have Elish, Patel who currently serves as the VP of Digital and Growth Strategy at Peak Design. Elish, welcome.Elish:Thank you. Nice to be here.Stephanie:Yeah. I'm really excited to catch you before you journey into the redwoods to get some content for your company. I was hoping we can just dive right into Peak Design because your story is super fascinating. Right before this, you were talking about how when you came in, it was a sub $1 million company. Now it's at almost 100 million?Elish:We definitely had a positive in that we did somewhere around 70 last year and we're hoping to grow to that the hundred soon. So yeah, we're coming right up against it.Stephanie:Okay. I mean, that's an amazing story. That's why I was like, "We need to start there. I don't want to run out of time." Can you tell me a bit about what is Peak Design and how long have you been there, and a little bit about that journey?Elish:Yeah. I've been with Peak Design for about six and a half years. I met Peter Dering, our founder and CEO in a bar in Berkeley after a concert. We just sort of hit it off. So it was one of those-Stephanie:What concert?Elish:It was an Alt-J concert at the Berkeley Greek. It was one of those classic Silicon Valley chance meetings. I was doing marketing consulting in the Bay Area at the time and he needed a little bit of help on the digital side. A little bit about Peak design. Peter Dering had this idea of a camera accessory basically to hold your camera on the outside of your body, usually on a backpack shop or your belt while you're doing some more strenuous activities, whether you're hiking, biking, stuff like that, so you could get to your camera easily instead of it being tucked inside your bag and you would miss that shot, as we say.Elish:He got lucky, if you will, the universe aligned in that was the early days in 2010 of Kickstarter. He was just going to find someone to make it and try to get it into stores. But someone was like, "Hey, why don't you do a Kickstarter?" Put it on Kickstarter. Some people found it, wrote a story on it. I think it was in Gadget or something like that, and it blew up. He did 300-something thousand dollars on Kickstarter that year. It was something the third biggest Kickstarter. Again, early days of Kickstarter. There's now crazy ones.Elish:That was the birth of Peak Design. From there, it deepened into the Kickstarter and photography product world. We became one of the first companies to do a second Kickstarter. That's how we started just launching products on Kickstarter. What we found with that is Kickstarter just has this base who became our evangelists. We created this really one-on-one relationship with our customers and do have a say in the design of our products. They feel invested in our brand. We continue to do that. In fact, we've done 10 Kickstarters to this point. We've raised over $37 million on the platform, fully crowdfunded, which means we've never taken investors, and we get to make decisions like being a part of 1% for the Planet. We founded a climate neutral nonprofit to help companies to offset their carbon. We basically chart our own path and that allows us also to make the best things. We don't cut corners on any of our products.Stephanie:Yeah, that's amazing. We haven't had too many companies on the show that went the Kickstarter route. I think I can only think of one or two. What were some of the lessons maybe when you launched the first time to the second to the 20th time, that maybe things that you started adjusting over time?Elish:Some of the biggest things we adjusted were... they came with just the changes in the world of marketing, with the rise of social media in the last few campaigns, the influencer became so much more part of our campaign, especially the last two YouTube. There was Facebook, then there was Instagram and then YouTube has been around for a long time. But then we layered on YouTube specific influencers and that's it's whole other own community, especially in the photography world. And then relearning that YouTube in and of itself is a great search engine place where you can put evergreen content. There's one piece of influencer content that I have up on YouTube that I placed two years ago that still brings in five grand a month.Stephanie:Wow. Okay. What's this content?Elish:Well, we sponsored a video for basically someone who... and we were pretty adamant to make sure that if you're going to review our product, then you want to leave a positive review. We're not just forcing you to do that. We give them the product. They love it. They're like, "I love this. I want to talk about it." Usually for the bigger influencers, they're like, "Oh, I love this product. I want to put it up." It usually costs 30 grand. We did that and it got up on YouTube. I don't want to say the name just to blow up his spot or not. But put up there, did a great review of it, talked about the pluses and minuses, linked to the campaign below in the comment. That video, which because it did so well, they keep on their page and still draws traffic when you're... especially the campaign was for our Peak Design tripod, our travel tripod.Elish:When you type into YouTube "tripod" especially who people who are searching for like "how to use a tripod, this and that," it's one of the top things that comes up. People will go watch that video and like, "Oh, this is a cool tripod." They'll click the link and it still brings in a lot of traffic and a lot of revenue.Stephanie:That's really cool. Are you still using Kickstarter today?Elish:We just did our last Kickstarter in December. We did it for our new mobile line of products. We went from photography thinking that this iPhone is literally the best camera that everyone carries around on a daily basis. So we wanted to create a line of products for that. We did that in December and that was our last one. Are we going to continue to do Kickstarters? Probably, but we've done 10 of them and it's got to end someday, maybe. I don't know. We'll see.Stephanie:Why? That's what I'm wondering. I'm like, "Man, it sounds like it's going so well." I haven't heard of enough brands probably utilizing that, but it does feel like maybe that market is pretty saturated and it just seems like there's a lot on there when you go in and start looking through products that are launching and what you can find. It just feels like a lot more than maybe when you guys started out.Elish:Well, it's also, we were a part of this cohort that proved the model and then now it's easier than ever to go and make and design a product in China, Vietnam, wherever you're producing. In fact, there's full factory cities where you show up with an idea and they'll help you make it. That also feeds into the system. It's a problem with knockoffs in our brand as well. People are copying our stuff. You can just go there and that's the other part that saturated Kickstarter and Indiegogo, are these half thought out brandless products. It's easy to get lost in the fray there as well.Stephanie:Yeah. Let's talk a little bit about knockoff that you just mentioned, because right before the interview, I was watching a very fun video that you guys put together because of Amazon knocking off your bag, and I was hoping you can touch on the inspiration behind that and how you think to approach companies who are knocking off your products.Elish:Yeah. It's a funny story, obviously. The backstory is that we make this bag called the Everyday Sling. Literally that's the name. We have a TM on the term everyday sling, and we do sell on Amazon. Before the pandemic, we had a large amount of our direct revenue on Amazon. And the rumors are true that Amazon will see a successful product on their platform and say, "Oh, we can make some money on that and create an Amazon basic version of it." What they did in this case was copy our bags, stitch for stitch, it looks exactly the same, even down to the point a design element is just this little hyper lawn patch where we put our logo. They kept that patch the exact same shape and the exact same location on the bag and wrote Amazon instead of Peak Design on it.Elish:We've seen knockoffs before, but we were like, "This is egregious, this is crazy." I guess internally I'm lucky enough, we've never been a brand that does the patent trolling thing or anything like that. We build our own moat as far as around our design process. It actually is extremely expensive to make our products because of how functional and quality they are. And that's part of our own moat as well, built into the brand. But because this looks so much like it, we were like, "This is insane." It's actually far cheaper, low quality product. Our bag one for $100, they put it on there for $20. And they called it the Amazon Basic's Everyday Sling. They didn't even change the name, which was insane. They called it [crosstalk].Stephanie:[crosstalk] already good name, might as well just [inaudible] that too.Elish:Exactly. I work with our marketing team, we're all jokes here. Adam Saraceno, our head of marketing has gotten really adept at writing our scripts or videos. He wrote the script for this video and just came up with the idea and we've got an in house video team and we were recording it and we had this plan, we're going to make that video, put it on YouTube, we'll send it on email. We put it up, we sent it out and it caught fire on some forums. It started making its rounds. Before we knew it, we had something like a half a million views. And then that took off even more. I think the video has over 4 million views at this point. But the idea was like, "Are we going to sue Amazon? We're a fly to them. What can we do? We can trust that our customers can laugh at this along with us, and we can poke a little fun at them. That's all we can do."Elish:That's what we did and point out. If you watched the video, we sort of point out that you have a choice when you buy stuff. You can buy our stuff where we're blue sign verified. We're now fair trade. We pay our factories workers far above the local wages in their local... we produce in Vietnam. We're very honest about that. We offset all of our carbon and we lifetime warranty everything. It's going to last you forever, if it doesn't, we'll replace it. Amazon, you get what you pay for. But that's our message. It's easy to get frustrated, but I think it's probably better for your brand just looking at the long-term. Just stick to your guns, trust your brand, trust your product.Stephanie:Yeah. I think that's what I loved about the video, because it was so masterfully done and it's always a good reminder of why, like you said, frustration, anger probably won't connect with many people because sometimes... I mean, I think anyways, people want to see funny stuff, happy stuff. And the video was perfect where it's like, "Oh, if you don't care about all the bells and whistles, all the stuff you just named [crosstalk]." It was just so well done, especially when they were drawing it out, drawing out the product and being like, "Oh, do we want something that's actually good quality, now take that out and take that out." It was just really well done, and I'm not surprised it took off. What else helps get it in front of people to really help spread it?Elish:I mean, it was mostly word of mouth. We definitely put a few advertising dollars behind it. When it took off, we amplified it, just cause it was resonating with so many people, and I think that's important. Especially in digital marketing, you're testing content all the time, you're like, "Is this working? Is that working?" This was obviously working. I didn't need to test it against anything else. Yeah, we put some ad dollars behind it on Facebook to get it out there as well. But after we had about a half a million views on it.Stephanie:I also saw you tagging Jeff Bezos and Amazon support team and all these other people. I'm like, "Oh, that's good." But also, once again, the way you were doing it was just funny. I can't remember the Twitter copy of what you guys were saying, but it was very funny.Elish:That was Joe Callander on our team and he was like... I remember him messaging Adam and I going like, "Hey, I'm writing these tweets back to these people. I'm putting this. It's a little edgy. Is that okay?" We're just like, "Dude, gloves off, man. Go for it." He really went for it and I think it turned out really well. I like a lot of the YouTube comments because there are definitely some people in there... YouTube has got the worst trolls, I think. YouTube, there's definitely a few people like, "Why am I going to spend 100. I'll just get this $20 one." And he would just write something like, "We'd love that for you."Stephanie:Oh, that's great.Elish:"Go for it."Stephanie:It kind of reminds me of morning Brew. I don't know if you've ever seen them respond to people. Or Wendy's Twitter channel where they reply to people and have it out with them. I'm like, "I love it because they stay so close to their brand and their voice and keep it funny." Hats off to your team for knowing how to keep it on brand and keep it engaging for people. When Amazon came out with the knockoff product, and I think you said you've had other companies as well knock off your product, what kind of result did you see on sale? Did you see a direct impact when they came out of like, "Oh shoot, our daily revenue just went down in half and now we need to figure out how to claw our way back in front of our customers."Elish:Luckily, the Amazon thing made buy our bag more. I'm sure it lifted their sales as well because we just got so much hoopla, and it got a lot of press attention. Pete, our CEO was doing the rounds on a bunch of the media channels. On the other ones, we really didn't notice. If anything, it riled up our customer base because they would see it and be like, "This is just like my Peak Design bag and this is just like this." Their claws would come out and they'd go after it. That's definitely... I attribute that to our Kickstarter base and how we formed as a company of like we created this place where people thought they were part of the brand, and so they'll step out the defend it as well.Stephanie:Oftentimes I don't see brands maybe highlighting all their differences. That's why I loved your video when you're like, "Here's the five or six things that we do that you'll never find with an Amazon Basic." Did you guys maybe change your strategy or how you were messaging that? Because maybe before you weren't as upfront about like, "Here's why you should buy with us."Elish:I'm glad you brought that up. We definitely started steering away from it because early on in our brand, we certainly did that. When we started making camera straps, we were like, "This is how the other people work. This is how ours works." Then we were just like, "Maybe the product can just stand on its own." And it did because the functionality of our product was so different for so long. But again, that was a unique scenario where our product was absolutely different than the competitors. Now the competitor is copying our product. So now we're forced to be like, "They copied it, but not very well." It's almost like we need to inform our consumer of the pitfalls of trying to buy something that's similar to ours, but probably fails on quality and functionality. They're getting duped by getting these cheaper made knockoffs.Stephanie:Yep. Yeah. Yeah. That's definitely important to come back to the roots of... you have to defend your ground and you might lose sight of that for a bit, but it's interesting to hear how it comes full circle with like, "Okay, lean back into our differences."Stephanie:The one thing I wanted to circle back to was going through what it looked like when you joined the company, when it was sub 1 million and then where it's at now, close to 100, and talking about... I know we were just talking about earlier, how you're going to go into the redwood forest, you're going to be creating your own content and thinking through your marketing tech stack, and I want to hear what that evolution has looked like, because I think you mentioned the team didn't scale up with that revenue as much as maybe other companies would have done. I just want to hear it behind the scenes of what that looked like.Elish:Yeah. Credit to Pete, our CEO, and he's been extremely protective of our company culture. We're a pretty tight knit group of people, we're close, I think 38, maybe close to 40 people. When I joined, we were 10 people and it was just me and one other marketing person. As I mentioned, a lot of that was to keep culture tight, but also, we try to prioritize what we need to do and not do too much more than that. One of our mission value statements is to prioritize happiness over growth. When you start adding too many people, sometimes you end up literally looking for work for them to do, and then you're managing all those people. Then the business becomes about managing people, which is a part of a brand, but more or less so than the product.Elish:We are definitely a product focused company and it's about letting the marketing stand on the quality of the product. What we've done to enable that is rely on creating a really good network of third parties. Our shipping is third party, our warehouses are third party. We have some in-house customer service, but we have a little bit of outsourced customer service as well. For marketing, we really rely both on my strategy and executional knowledge, but we amplify that with an external digital agency. What that allows us to do is remain really nimble. During the pandemic, we didn't have to lay off anybody. We didn't make any pay cuts. We've been profitable since day one because we haven't had to push scaling because of not having investors as well that say, "We need you to make this much profit in the next five years."Elish:That's been really stressful for sure, in some instances of hyper growth because we have been growing really quickly, but again, what it came down to, it was like, "What's important in this moment? Okay, we're launching this new product, let's put all eyes there, let's make the right content, get it in the right place." I think we're going through another little phase of growing pains where we now have a very large assortment of skews and we're feeling the pinch of trying to maintain the attention on them across the board and then also making sure that we're supporting our retail and wholesale accounts. Half our business is from places like BNH and REI and we're distributed around the world. They need tons of content as well. They need our help on making sure the brand is represented correctly.Elish:It's becoming a lot of work. We've been scaling on our design and creative side, but there's starting to be a pinch on the more technical stuff. We're trying to think through, does that mean a bigger agency? Do I need to start hiring more internal people? I think it's going to be a combination of the both. I think it's going to be a skeleton crew internally that is really good at handling or wearing a lot of different hats, but then managing some external help as well to make sure that it amplifies our abilities.Stephanie:Yeah. What's the best way to structure it when you're working with agencies to make sure that you can scale yourself? Like you said, you're one of the people who are... "here's the vision and go." How do you make sure that it scales in a way that is not totally going off course?Elish:Oh man. That's a really good question. And I can't honestly say I've figured it out. I'm really not sure. I got to be honest about that. I'm going through it right now, and I think... to be quite honest, I think I haven't been able to... there's only so many hours in a day [inaudible] that require attention and it's really hard to separate or to combine strategy, deep thinking and execution. You have to turn one off to do the other. I think that's been a hard lesson that I've learned over the last year and a half, which is I do need time to just sit and write and think while I'm not executing. I'm really thinking about making sure I separate those roles for sure.Stephanie:It's definitely a hard question and a good thing to figure out, but you have time, there's no rush.Elish:Yeah.Stephanie:What does new customer acquisition look like? How are you guys approaching finding new customers and maybe keeping your current ones?Elish:There's the classics, which we definitely continue to double down on, which is... it's funny PR is an age old thing, but it's still so important and making sure that you stay just in the conversation. For me, when I'm thinking about going for... we've been so getting into the gear reviews and top 10 lists, and I'll never trust the best 10 lists ever again after being in there initially, because it's not like-Stephanie:It's how much did you pay to get that spot.Elish:Oh, yeah. Or who do you know exactly. It's not like someone went looking for the best stuff and like, 'This is what I found." No, all that stuff was definitely put in there. But to me, it's about the conversations you're starting around your brand and industry as well. When it comes to our mobile product or trying to stir up the conversation of like, "What else do you do with your phone? How do you use it in your daily life? Is having just the skin on it that doesn't do anything useful?" Because we are using it elsewhere, in our car, on our desktop, we've made a function on our bike and how it works. Do you have to jus pound people with your product or can you talk to them about it and start the conversation?Elish:There's the whole... We started digital marketing in paper, Facebook, social media advertising, Instagram. TikTok obviously, Reddit, but man, that whole industry, I think, is going through an upheaval currently, obviously with the change in privacy data that Facebook and Google and everybody is facing, and is making everybody rethink about how they're stacking that in their marketing funnel. I think it's a good thing. I think people are starting to think about the intentions and nature of their message in their advertising again, as opposed to, "Oh, if we change this button to red instead of blue, that's going to..." what intention... is that excepted to drive conversion?Elish:I think people have been overthinking the data part for a really long time instead of trusting your marketing instincts/knowing that, or just not really paying attention to the marginal benefit of spending a week trying to figure out what color button needs to be... what else could you have done with that?Stephanie:What are you guys doing? Because, I mean, I think it's such a scary world for a lot of brands who have relied on that pixel tracking, and everything they've been used to, it feels you have to move quick, make decisions in an unknown world where you're like, "I don't really know how they should operate." How are you guys thinking about it moving forward?Elish:Well, you can still track the classics, which are engagement. Then layering in other strategies of making sure you're getting first party data: your email capture and the campaigns you're doing with that. Before we could track everything, we were still trusting things like how many people were seeing it impressions and the quality of someone's audience and so on, on an influencer campaign. But also again, being a part of the conversation in places like Reddit, TikTok and making sure that that is a constant stream of content as opposed to these big advertising things where people are just blind to them now. I don't remember the last ad... I definitely learn about people or a brand, and I'm like, "Oh, that's interesting," but it's pretty rare that I click, and we've seen that on Facebook's ROI and every number across the board has tanked over the last few years. You used to put an ad, it could have anything in it and you'd get a 10 X ROI. Now we struggle to get three.Stephanie:What channels and platforms are you trying out now? Because to me, TikTok sounds like the perfect area. I get so many photography tips on there. I don't know if you've seen all those videos.Elish:Absolutely.Stephanie:That seems like a perfect channel. If you can keep that content going though. But what are you guys betting on?Elish:Yeah. We're exploring TikTok. I don't know if we're betting big there, because our demographic is a little bit older. I do have a theory that there's a very active demographic in... we're in the 25 to 40 range. I think people 25 to 40 are still actually really active on TikTok. They're just not-Stephanie:I am. I'm flapped out in the middle. I'm on it.Elish:But they're consumers, they're not posters, they're not commenters, which is fine. I think that is going to be somewhere we'll probably spend a lot of energy. We're definitely doubling down on content pieces on YouTube and places again, where we can talk directly to the population. Email's still a really big thing in customizing that consumer journey on how we reach them on that. So when they reach our website, where are they seeing? Where are they looking? Where are we sending them? Those are big. Then I'm obviously looking at Reddit. Reddit has had a pretty big limelight over the last few months, just with the game stuff. But otherwise I'm open to suggestions. So send them my way.Stephanie:I mean, I haven't heard too many people talk about Reddit. Are you just thinking about going after Reddit influencers in a way who are talking about what kind of bags to use, or how are you thinking about that?Elish:Yeah, I think we're going to look at it from the social media manager perspective. Someone who's going to go in there and just start conversing. We do have... especially with the gear focused product line, people are like, "Oh, what do you use for your Canon camera? What do you use for your Nikon camera?" Then just inserting ourselves on an organic level there. I don't know about Reddit influencers yet, but certainly something to consider. But I want to keep that as organic as possible to start out withStephanie:Yeah. It always seems hard to scale those efforts when you want to go about it in an organic way, but then thinking, "Okay, one person can only comment and keep up with so many threads and then if they also have to do Facebook and Instagram and everywhere else, it seems hard unless you continually to hire more people."Elish:Yeah. The scaling part is hard. I'll be interested to see if there's ever a good agency that can figure out how to represent your brand Well.Stephanie:Let me know, because we have not found it and we've tried many. I keep trying and trying, I'm like, "One day we're going to find something perfect."Elish:Same.Stephanie:I also think there's something to the frictionless way of shopping on a lot of these platforms. I even think about TikTok. I'm the quiet consumer who's looking through all the stuff, enjoying it, but then I will go and open up a Chrome browser to find that product. I'm the worst kind of consumer. You have no attribution on me. You don't even know where I came from. But I think there's something there where because that platform still feels like there's a little bit of friction from that video. Sometimes it flips so quickly, you don't have time to click. Is there even something to click? It seems like there's a lot of room for growth around making it easy for the customer to buy.Elish:There's been a movement to do the specific app to app based experience. Allbirds did a really good job of it. I just downloaded the Nike app, just being like, "Oh, I need a new pair of shoes," and I saw on their website. I was on my phone and then they were like, "Get the Nike app." I downloaded it and I was... this at the airport, and I bought a pair of sneakers right there because I was like, "Those are cool because they..." I mean, this definitely works with someone with a much larger skew count, but they served me a product that they thought I would like. I don't know how they figured that out. But they figured it out somehow. Maybe they just have really good products. I was like, "That's cool." They had everything built in Apple Pay, all that stuff, made it super easy. It was kind of scary, it was one of those situations where I hit buy, and before I knew it, it was paid for and was shipping to... I was like, "Wait, did I mean to do that?" And I-Stephanie:"My finger just went there and it just happened, and now I have shoes coming."Elish:Exactly. I thought that was a really cool and something... We've done a lot of work on our mobile experience, but we have a lot of work to do. I think people have... most websites they go to have a big thing to figure out for the mobile experience.Stephanie:That's something I've thought about for a while now, because previously at SaaS I worked before, many people talked about going to an app free world, and apps were a thing of the past. I even noticed that in my own history, it's like, you get a phone early on, you get a billion apps, you run out of storage, you chill out a bit and you're like, "I don't need all these apps anymore. I don't want to try everything." Then storage gets easier. So then you're like, "Well, maybe I'll try a few more." But now I'm back in the stage where I'm like, "I'm good with just a couple of things. I don't want everything there." How do you see it? I mean, I think you mentioned Allbirds did this too. What do you see that future looking like and how should brands maybe try it out there?Elish:I think, to your point, we're trying to figure it out again. I liked that app experience for a couple of reasons, which was, when you become a fanatic or just really into a brand, you're okay having that because what Nike and Allbirds are also doing well is serving up really good content on those apps. I'm inclined to go into the Nike app because they've got something cool to send me, put me in, even if I'm not buying something, I'll go look and read about it. That's a big play. Earlier as the experiences on the other platforms. Shopping in feed on Instagram and stuff, which is becoming a much better utilized thing. I think we probably need to utilize a bit better as well.Elish:There's features in there, especially in influencer campaigns when you're able to link your account to other people's Instagram accounts so that they can tag your product feed. That's interesting to me and disseminating it in that way.Stephanie:Yeah, that's definitely an interesting world to think about. I also think if you bring in your tribe and a community and create an experience that you can't get elsewhere, then maybe I would open up the app. If it wasn't just product focused, like you said, if there's content there, if there's something that's going to draw me in and keep me engaged. But it does feel hard sometimes to keep me engaged on an app, unless I get that dopamine hit, open it up and get something new. That's a high bar to have, having something new every time.Elish:Definitely a high bar to have. Then I think Casper, I don't think they have an app, but I've been in the market for a mattress. Man, I sound like a real materialistic consumer these days, but-Stephanie:Probably get so many ads coming your way. They're going to hear you. They got the voice recognition and they're going to be [inaudible] you.Elish:I'm in the middle of trying to buy a mattress and they executed on the text game really well. We do text marketing and it works really well in getting people past the last decision point. They're like, "I don't know if I want this size or that size." I don't know if you've talked to a lot of people, but text is great. People are like, "I don't think people want to receive text messages." Surprise, surprise. They actually do. They don't care.Stephanie:If [inaudible] something they want. That's what I've heard, is texts can be great if you're not just pushing products all day. If it turns into a conversation and maybe giving them some kind of value, instead of just like, "10% off, 10% off, it's a sale happening." It needs to feel personal and give value.Elish:It does. But it's a balance. If you give them enough value and then when you need it, you can send that 10% off text. It still works and that's worked really swimmingly for us. But I think the stakes are the same, if not lower, maybe they're about the same of sending an email. Just like with anything, don't overdo any piece of marketing, you annoy people. But I don't think it's any less or more annoying than any other piece of marketing I get from people as long as it's not overdone. In Casper, if you go to their website, they just really did the text acquisition, the opt-in process really well. The 10% off if you sign up for the email and they figured out a good way to do it for text as well, "Oh, you want to get this coupon straight away?" Let us text you." I thought that was cool, a way of just activating someone very quickly.Stephanie:Yeah. Are there any other brands that you watch where you pulled some tricks from, and you're like, "I love watching Nike. I love watching Casper, and then actually trying that out within our own company?"Elish:Good question. I think I've listed the ones that I've noticed recently, and definitely Allbirds did a good job. I had a good post-purchase experience recently. I'll just give you the outline of what that was, where I needed to return something. Well, first of all, obviously, there's the way of tracking and making sure that you get in contact with what you bought and where it's coming and when it's coming. There's lots of good apps for that. We use one called Shipup. And then I needed to return something and, I'm forgetting the name of the service, but now they've set up places, you can just return something. Instead of shipping it back, you just drop off at the local location. It's usually a business. It's a win-win. You bring someone into your business, you can return it there. It was seamless. I remember in the store, the person... I think I was just in some random boutique dress store and I was returning a blender for Amazon.Stephanie:Oh, that's cool.Elish:I'm making those things up, but it was that sort of distinct, that sort of contrast of what I was doing. I remember then scanning the product and then I got a notification of my refund directly on my phone in that second. I was like, "That's awesome. Now I know when I buy from this person and I need to return, it's going to be seamless. I'm not going to worry about where my money is, where the product's going." It made me want to buy from them again. It was great.Stephanie:That's a good experience. I think that's such an important reminder too, about lifetime value of a customer. It's not always about those quick hits. Like you said, if I were to have an experience like that, I would buy many more things much more quickly, if I'm like, "Oh yeah, I can just go right next door and this boutique will take any of my returns for all my blenders that I buy."Elish:Yeah, exactly.Stephanie:That's awesome. What experimental things do you plan on doing over this next year or two that you're most excited about, but you don't know if it's going to work, or maybe that your team's even telling you like, "No, Elish, this is a bad idea."Elish:Really good question. I'd have to go into my notes. I ideate on this stuff for a while. But we tried some podcast stuff last year when money was a little bit more free flowing for us. We are a travel bag brand, so that's definitely taken a hit for us. And that was exciting at the time. We had a piece on Conan O'Brien show and I was like, "Oh, Brian said Peak Design. That was pretty cool." As far as I can tell, CPMs for podcasts are still relatively low compared to other things. I think that's great. I think there are some expansion in still are our email practices on how we're collecting emails and moving outside of that. What you mentioned just now, what we talked about, the being able to shop our product in social posts that aren't even our own, there are some technologies, video technologies out there where you're shopping in video when it's placed on someone else's website. I think that's really cool.Elish:Then partnering with our distributors more on how they're representing our brand and getting that more up-to-date message out quicker with them. Reddit, we mentioned. Forums.Stephanie:Well, I think it'll be interesting with all the pent up demand of people wanting to travel and get there.Elish:I hope so.Stephanie:It'll be fun to probably see a very different peak than maybe what you've seen over the past year or so, and you all just have to be ready for it, I guess.Elish:Yeah, exactly.Stephanie:Cool. All right. Well, let's jump over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I ask a question and you have a minute or less to answer.Elish:Okay.Stephanie:Are you read?Elish:I'm ready.Stephanie:You're adjusting your seat like, "Ooh, I got to get ready for this."Elish:Yeah. Ready.Stephanie:All right. First up, a few people know that I like to...Elish:Few people know that I like to play poker.Stephanie:Are you good at it?Elish:I was a professional for a year. Right after grad school, I was looking for a job and I played live poker for a year.Stephanie:Awesome. What one thing do you not understand that you wish you did?Elish:Oh, man. So many things. Probably... sorry, I have a minute or less. Is that right?Stephanie:Yeah.Elish:Give me a bell if I... Just topic of the times right now is definitely the Bitcoin market and different types and where, give me a glass ball of where that's going because I want in. Every time I think I've figured it out, I learn something new and I don't. Yeah, I'd love to understand the future of the economics of how that's going to work.Stephanie:If you were in the Austin area, I would tell you to come to our little crypto dinner that we do, where we go deep into futures and investing in that. It's a very interesting space. It's around here.Elish:Okay. I'll come visit it sometime, for sure.Stephanie:Yeah, that sounds good. A time when I made a powerful choice was when what?Elish:Oh man. I've quit a lot of jobs and taking that chance on myself. I did that when my last corporate job, if you will, I worked for American Express and I said, "I'm just going to go figure it out," and I've never looked back. I know that's a common story, especially in our worlds, but that was the most freeing choice I've ever made, is just I will never work for a large corporation where I can't be in control of my destiny.Stephanie:I love that and I agree. I think it's still always a good reminder though, because it's easy to get pulled in. A good reminder to be able to have that freedom to do what you want. If you were to have a podcast, what would it be about and who would your first guest be?Elish:I think it would be something about just the hilarity of the world, how it intersects... just how we all take ourselves so seriously, but then trying to basically pull back the layers of the onion on that, and then looking at how it's affected us as people when it comes to our depression, our nutrition, and how we live our lives. It's basically all of the loose things that you could think about for the millennial generation and make fun of it, but in a serious enough way to be like, "It's going to be okay, man." I think we all get so caught up in like, "How am I changing the world? What are we doing?" I think the message I'd like to tell most people is like, "This is..." the message of the movie Soul. Did you see Soul?Stephanie:Yeah. So good.Elish:It's like, "Oh man, I'm trying to do something big." "Actually you're doing the big thing. This is it."Stephanie:I like that. Who would your guests be then?Elish:I would get a combination of some... I think, going back to Conan O'Brien, I love Conan. He is one of the funniest people out there. I think he went through this crazy arc where he was supposed to take Jay Leno's spot and then they took it away from him. He got pretty angry about it and now he's still doing his own thing, and I'd love to talk to him about... people have talked to him about that, but where he thought he saw yourself going and now where he is now and if he's okay with it, and just what perspective that it gives him.Stephanie:Yeah. Well, I love that. That's a good one. All right. And the last one, what one thing will have the biggest impact on ecommerce in the next year?Elish:The climate and how we think about people and consumption. Fast fashion is going out of fashion. Absolutely. I hope anyway. But I actually don't know that because I don't know if I'm just in a bubble or I'm just in a bubble of people that care.Stephanie:No, I think I agree with that. There's such a big shift now to sustainability and how companies are creating things and paying their employees and all that. Yeah, I agree. That was a good forcing function this past year, too, to think differently about all that. Elish, it's been such a fun interview. Thanks for coming on the show. Where can people find out more about you and Peak Design.Elish:Peakdesign.com. I just had a contact button up, but you can go to elishpatel.com and email me if you have any questions.Stephanie:Amazing. Well, thanks so much for joining us. It's been a blast.Elish:Thank you.

ceo amazon tiktok google business china marketing man soul pr growth mission video digital influencers iphone surprise talent bitcoin vietnam planet product silicon valley hiring reddit scale commerce shopping credit roi kickstarter respond ecommerce jeff bezos viral bay area deliver berkeley peak customer service quotes impressions canon crowdfunding hats patel conan gadgets chrome casper rei brew american express knocking jay leno indiegogo tm growth strategies apple pay up next offs forums nikon copycats allbirds alt j cpms peak design amazon basics elish salesforce commerce cloud stephanie you bnh stephanie yeah stephanie well stephanie it stephanie no stephanie oh

Security and privacy for the disoriented

Play Episode Listen Later Dec 17, 2020 46:34

In this episode of the Data Exchange I speak with Dan Geer, Senior Fellow at In-Q-tel and Andrew Burt, co-founder and Managing Partner of BNH.ai and Chief Legal Officer at Immuta. Dan is one the leading experts in cybersecurity and risk management, and he has written numerous influential essays on security, privacy, and risk (examples here and here). Andrew serves as co-founder of a new law firm focused on AI compliance and related topics. BNH is the first law firm run by lawyers and technologists focused on helping companies identify and mitigate those risks.Subscribe: Apple • Android • Spotify • Stitcher • Google • RSS.Download the 2020 NLP Survey Report and learn how companies are using and implementing natural language technologies.Detailed show notes can be found on The Data Exchange web site.Subscribe to The Gradient Flow Newsletter.

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#8.75 - Da Binge Bois are Da Bad Boys - Bad Boys II Discussion

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Play Episode Listen Later Sep 21, 2020 45:47

This week, Da Bois return with differnet type of vibe! In studio, Da Bois come together with famed member of BNH, the group that made our intro beat, Bryan joins us to discuss one of the greatest black comedies of all time Bad Boys II. In this episode, we find out that Eli might in fact be racist as he continues to hate all the black actors and actresses we bring up, Tristan is the whitest guy we know as he hasn't seen Bad Boys, Rush Hour, Boyz N The Hood, and Friday, while Bryan and Enrique hold down the minority population within the podcast. Thanks for suporting us during this time we had to release a bonus episode, but he ready next week when we return to schedule with Daredevil season 1! Here is our Audible link to support our show!: http://www.audibletrial.com/DaBingeBois

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When AI goes wrong (Practical AI #105)

Changelog Master Feed

Play Episode Listen Later Sep 14, 2020 58:48 Transcription Available

So, you trained a great AI model and deployed it in your app? It’s smooth sailing from there right? Well, not in most people’s experience. Sometimes things goes wrong, and you need to know how to respond to a real life AI incident. In this episode, Andrew and Patrick from BNH.ai join us to discuss an AI incident response plan along with some general discussion of debugging models, discrimination, privacy, and security.

When AI goes wrong

Practical AI

Play Episode Listen Later Sep 14, 2020 58:48 Transcription Available

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#8.5 - M'Baku is M'Back! - Spenser Confidential Discussion

Play Episode Listen Later Sep 14, 2020 57:19

This week Da Bois return to you with a new segment! To start the podcast off with Trailer Trash, our new section where we discuss new movie and tv trailers and if we are excited for them or not and give you guys the release date for the pieces of media. After that we jump straight into Spenser Confidential where we discuss how Marky Mark and His Funky Bunch are now detective and how M'Baku has left Wakanda to become the next Jon "Bones" Jones. As always our beat was made by BNH, friends of the pod! We have an Audible Link where you can support our show by signing up for a free trial and getting a free audiobook: http://www.audibletrial.com/DaBingeBois

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#8 - Homelander Is Actually Just The Thotlander - The Boys S1 Review

Play Episode Listen Later Sep 7, 2020 79:43

This week, Da Binge Bois comeback to discuss The Boys season 1. After a the classic intro (provided by BNH ;)) Da Bois jump straight into Whatcha' Watchin' and discuss a variety of shows from the Ruff Ryders Chronicles, to The 100, listen to hear what they like and why you should watch it. They jump into the quick spoiler free, before diving into the thick of it (much like The Deep dives into the ocean) and breakdown the entire plot of the first season and highlight their personal favorite moments. At the end they give a quick wrap-up about who there favorite characters are, as Enrique tries to defend his opinion that Homelander is his favorite character in the show. Join us next week for our discussion of Spencer Confidential! Once again, we have an Audible link that supports the show and give YOU the listener a free audiobook. Check it out: http://www.audibletrial.com/DaBingeBois

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#7.5 - I CAN'T WAIT FOR THE OLD GUARD 5: THE OLDEST GUARD - "The Old Guard" Review

Play Episode Listen Later Aug 31, 2020 47:41

This week Da Bois return and they are on one this episode. They start off the episode saying RIP to a king, Chadwick Boseman, and then lead into business as usual with their spoiler-free review/discussion thing. Then straight chaos ensues as Enrique goes off the rails and goes on about his opinions on the movie leading into them discussing how many sequels they will be able to pump out of The Old Guard. Da Bois also remind the fans that next week, we will be talking about The Boys season 1! Shout out to BNH for the intro beat like always! We have a Audible Trial link that helps the podcast get better equipment!: http://www.audibletrial.com/DaBingeBois

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Estratégia & Análise - 24.08.20 a 27.08.20 - A melhora na avaliação do Desgoverno Bolsonaro

Desobediência Sonora

Play Episode Listen Later Aug 30, 2020 13:24

24 de agosto de 2020, Bruno Lima Rocha, a primeira coluna da série "A melhora na avaliação do Desgoverno Bolsonaro: a comparação do ruim com o péssimo".25 de agosto de 2020, coluna de Bruno Lima Rocha, 2a da Série "A melhora na avaliação de Bolsonaro: a primeira equação que não fecha".26 de agosto de 2020, 3a coluna de Bruno Lima Rocha, avaliando "A melhora na avaliação do governo Bolsonaro: o novo BNH e a reduzida margem para apertar mais os bancos".27 de agosto de 2020, análise política com Bruno Lima Rocha, 4a coluna da série "A melhora na avaliação de Jair Bolsonaro: a cama de gato e sinuca de bico da política econômica de seu Desgoverno"

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The Zoom Podtrack P4 Portable Podcast Recorder

Play Episode Listen Later Aug 24, 2020 50:15

The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4: Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11preset sounds All input sources can be recorded on separate tracks 16-bit /44.1kHz audio WAV Records directly to SD, SDHC and SDXC cards up to 512 GB 2-input, 2-output USB audio interface Class-compliant mode for iOS compatibility Up to four hours of use with just two AA batteries or a USB power supply Can be powered via 2 AA Batteries Can be powered via USB or Zoom AD-17 AC Adapter Comparing the Podtrack P4 to the Rodecaster Pro Zoom P4 VS Rodercaster Pro Zoom Podtrack P4 Manual (pdf), Price: Zoom Podtrack P4 is $199 Rodecaster is $599 Audio Processing: The Rodecaster has built-in APHEX audio processing and mic modeling. There is a "big bottom," an aural exciter, a compressor, and noise gate. The P4 has a low cut (to cut out unnecessary frequencies) and a limiter (to make sure you don't peak and distort). ThePodtrack P4 does have very powerful preamps that are very quiet. The Rodecaster also features a built-in ducking option so if the host is in channel 1, and someone tries to talk at the same time this feature (which can be turned on and off) will ensure the host (mic 1) is heard. Sound Pads: The Rodecaster has 8 pads for sound effects vs the 4 on the P4. If you're doing things live and want the ability to play sounds with a press of a button. As both the Rodecaster and the P4 have the ability to plug a phone in and you could use an app like Backpack studio which enables you to have a ton of sound pads. Slider Vs Knobs The Rodecaster has sliders vs the knobs on the P4 Storage: The P4 has a SD card, the Rodecaster has a micro SD Card. On their website, the Rodecaster mentions Micro SD up to 256 Gigs. The Podtrack P4 mentions card up to 512 Gigs. Both of those sizes are huge. Bluetooth: The Rodecaster has built-in Blue Tooth, the P4 has an optional BTA-2 Bluetooth option ($49) Recording Sample Rate: The Rodecaster records in 48khz/24-bit, the P4 is 44.1khz/16 bit. While I don't feel this makes that much of a difference (as in the end your podcast is listened to in earbuds, car speakers, and portable speakers). However, if you're doing anything with video, your video editor will be happy you have the ability to record in 48khz. Number of Tracks: The Rodecaster can record up to 8 tracks, the P4 records up to 4 Both units provide a stereo mixdown, and in addition to the mic inputs, they provide tracks for the pads. The Rodecaster has the ability to turn off the multi-track recording. Recording Into Your Computer Both send a stereo mix to the computer (great for live streaming), but the Rodecaster can also send map individual tracks to channels. Interface The Rodecaster has a touch screen. The P4 has a simple to use menu system. Markers The Rodecaster has the ability to add markers (which can be very useful for editing) While other room recorders have this feature the P4 does not ) Outputs The Rodecaster has 4 headphones out in addition to a stereo out. The Zoom P4 has four headphones out. Footprint:The Rodecaster is 14" X 11" the P4 4.1" X6.1.' This might be important for those with smaller desktops. The P4 is 1/4th smaller than the Rodecaster. For my friends across the pond the Rodecaster is 350 mm x 275 mm the Podtrack P4 is 112 mm x 155 mm Warranty: RodecasterPro: Limited 1-Year Warranty with 1 Additional Year upon Registration. (source BNH). Podtrack P4: Limited 1-Year Warranty (source BNH). If you're looking for a great sounding unit, and never need to record more than four sources, this is a great unit. Audio snobs will complain about the lack of ability to record in 48khz/24hz but 44.1/16 will be fine for something that is heard in-car speakers and earbuds. Some will complain about sliders vs knobs. The knobs help cut the footprint which gives you your desk back. If you want to achieve the tone of the rodecaster you will need to invest in some plugins. If you're on a budget and want an easy way to record separate tracks including the phone, this is worth checking out. Just don't drop it. Check out the Zoom Podtrack P4 The Zoom ZDM-1 Dynamic Microphone I must confess that the Electrovoice RE320 has been my mic for many years. It's also close to $300. The ZDM-1 comes with a pop filter, "stand" a cable, and headphones for $120. I didn't think it was fair to compare it to the RE320 so I pulled out the Rode Podmic (another microphone designed for podcasters for around $99). Both microphones are very well built, and when I kid about using them as a weapon, I'm not kidding. You need a sturdy stand to hold these up. The ZDM-1 has a great mount that screws into the bottom and just seems solid. The Rode Podmic also is well built. The Zoom ZMD-1 has 50 Hz to 18 kHz frequency response with tight bass and smooth highs enhance vocal tone for radio, podcasting, and more The Rode Podmic has a frequency response of 20 Hz to 20 kHz. In specs, it should pick up a bit more bass and a bit more high end. While neither one of these microphones sound bad, I thought I heard a little more high end and sibilance on the Zoom ZMD-1. The one thing that Audio Technica, Zoom, and other microphone companies need to quit doing is giving us microphone stands that are 100% completely worthless. While the TPS-4 stand that comes with the ZDM-1 is sturdier than the other worthless microphone stands, They are so short that you have to do a bizarre yoga pose to lean over to use it. Either invent a new mic stand as an accessory, or just include the clip/mount and lower the price. Nobody in their right mind is using the TPS-4 microphone stand. The Zoom ZHP-1 Headphones were amazingly clear. The high end was crystal clear to an almost alarming point. The somewhat self-adjusting headphones fit nice and snug and really cut out the outside world. I used other "included" headphones with other microphones and they were typically uncomfortable and had the fidelity of a record cut out of a cereal box (you have to be over 50 to get that). These had a nice sound, and I love that the cable can be disconnected at the headphones (great for those of us who are always tangled in or headphone cable. For $199 this a good value with a solid mic, nice pop filter, study mount and comfortable headphones to boot. Just pick up a nice boom arm (are strong desk stand as it is heavy). August Question of the Month: What Keeps You Going? This month the question was, "What has kept you going with your podcast when others have stopped?" Kris and Kristine from the Kris and Kristine Show Kris and Kristine are engaged and this is just another great way of spending time together. (everyone together - awww....). Kristine said, " I'm big on trying to constantly strengthen our relationship. And there's a lot of research that says, for a woman, when she invests in the hobbies and the interests of her partner, then it really helps to build that bond. And so Kris could have loved going to golf or you could have had all these hobbies that take you out of the house and away from me, but instead, you choose to build and grow a hobby with me. What woman wouldn't want that from her significant other that you want to spend dedicated time with me? These are super nice peeps and I wish them the best when they get married in November. Check out their show at www.krisandkristine.com Curtis Longellow from the Rerozest Podcast Curtis Longfellow from the Retrozest podcast needed an outlet. He wanted to talk about all things retro (70's and 80's) and by starting a podcast he attracted other people who are just like him. It turns out it's really paid off. Diane Franklin, the actress who portrayed Monique Juno in the classic 80s dark comedy film Better Off Dead, granted me an interview in celebration of the 30 fifth anniversary of the film. In fact, it just posted yesterday. The other thing that keeps me going is the power of podcasting network shows. In fact, via Episode Number 678 of the School of podcasting, you really prepared me for the aforementioned interview with Diane Franklin. What was supposed to only be a 45-minute interview ballooned into an hour and 15 minutes. This was largely because the tips you shared on Episode Number 678 really prepared me and helped me to frame and ask some very unique questions, which kept the stories from Diane flowing. Additionally, you recently did a short review of my AC DC Back in Black 40th anniversary episode on your Podcast Rodeo Show. You shared several tips which helped me to plan for future episodes. And also you pointed out a glaring typo on my podcast description to which I immediately responded and corrected. Thank you for all you do. Dave. I suspect that your contribution to teaching about podcasting is really keeping a bunch of podcasters going, keep up the good work, and check out the retros s podcasts at retro zest.com forward slash podcast. Civilla Morgan from the Childless, Not By Choice (and Not Just Another Religion and politics Podcast) Here is what Civilla from the Childless, Not by Choice had this to say, "I believe I believe in the power of podcasting, I believe podcasting is a Message carrier. And I can see the results of it because of the response that I get. I may not be at a million downloads. But I'm hearing from people whose lives are literally being changed when they listen to the Childless, not by choice podcast episodes. They're writing into me. One woman just called me about a week ago from Holland on speakpipe on my website, and she left a message because she was so excited to find thes podcast, she couldn't believe it. And she had to tell me all about what episode she was on and how the podcast has completely absolutely helped her and that she just recently joined the Facebook group. I've got to keep going. I've got to keep getting the word out. Slowly but surely it can be tedious. There can be deep valley moments where you just want to throw everything across the room and just walk away from it all. And then those awesome mountain top moments where you get that awesome interview, like when I got that interview with you, Dave Jackson. And so you have to take the good with the bad when it comes to podcasting and I just love that I can get the message out whether it's the Childless, not by choice podcast, or the Not just another religion and politics podcast where I get to say my part as to how the Christian community is behaving (or misbehaving right now), in some instances. It's just a way to get the word out to get your message out. It's truly a message carrier. And that's why I'm still podcasting. Craig Wealand from Ingles Podcast Here are the reason Craig keeps podcasting: I podcast with a co-host, who I've known for many years. He's a very good friend. And it's a lot of fun to get together with him. once every three weeks, batch record some episodes, then have a nice lunch together and just hang out, just be with someone who I really like. We have a laugh, we have fun together. So one big element of the fun I get from podcasting is getting together with my friend and colleague. I think we're helping people with our product when I know we're helping people, we get feedback, voice messages, emails, telling us that because of the podcasts, we've helped people, get promotions, find a job pass an exam in English, so we know that we're doing some good out there and then keeps us going the feedback from our community. I really like the podcasting community. They're a great bunch of people. And I enjoy hanging out with podcasters. I feel very comfortable when I'm with podcasters. And, and over the years, I've made some really good friends in the podcasting community going to events and conferences, and meeting people online. So I really like being part of the community. And it's much easier to be part of the community if you have a podcast. I think I really like creating something that wasn't in the world before. Hopefully, that's a good thing. It might be a bad thing. But I like the idea that we've put something out there that might be of use to people and it didn't exist before we turned on the microphones. I like the idea that I've created something. Check out Craig at Ingles Podcast Dave Jackson from the School of Podcasting I've always said that podcasting scratches every itch I have. It is somewhat technical, and I'm somewhat of a geek. You are in 100% control and you can do anything you want. As a creative person, I love that. I get to help people. As someone with a teaching background, that puts a lot of "Gas in my tank." As someone who spent myself into bankruptcy trying to have children (and failed), this is somehow my "Legacy." Check out all of Dave's shows at www.powerofpodcasting.com September Question of the Month Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind. If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to "riff" on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Go to www.schoolofpodcasting.com/question Ready to Start Your Podcast? I love helping people plan, launch, and grow their podcast. I have multiple plans and scenarios to meet any budget. Let's work together.

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#7 - Mental Fornication - Sense8 S2 & Series Review

Play Episode Listen Later Aug 24, 2020 108:00

This week Da Bois return ANGRY, after a disappointing performance last week they have changed the format and decided that its time to up their game. They start off hot with season plot breakdown (00:01:45) which featured the return of Joaquin! and did in fact include another erotic scene featuring all 8 of the Sense8's. After that they jump into overall thoughts and opinions on the show (01:00:45) and why Tristan believes it is the GREATEST Netflix original to have come out. Da Bois would also like to shout out BNH for their contribution of an intro song for the pod. We'd also like to reminder listeners that we have an Audible Link where YOU can get a free audiobook by just signing up at: http://www.audibletrial.com/DaBingeBois

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#6 - Touching Each Others Brains - Sense8 S1 Review

Play Episode Listen Later Aug 17, 2020 188:54

This week Da Bois return for THE LONGEST EPISODE IN DA BINGE BOIS HISTORY, which involved us talking about Sense8 season 1. Da Bois start off with Whatcha Watchin' (00:00:55), and then quickly move to a spoiler free discussion of the first season (00:08:40) and then the classic episode-by-episode breakdown (00:15:25). In the breakdown, Da Bois talk about how Lito is in fact the sexiest man alive, why Van Damn is better than Bat Van, and how Wolfgang should be the next candidate to play James Bond. After the breakdown Da Bois discuss where every Sense8 ranks amongst themselves, and make predictions about what will happen in the next season (02:40:25). New list of shows in the wheel comes out next week! So get excited about the upcoming rotation. If you are interested in supporting Da Binge Bois podcast, we'd appreciate if you guys would check out our Audible Link where you can get a free trail of Audible along with a free Audiobook! : http://www.audibletrial.com/DaBingeBois Once Again Shout out to BNH for our Intro Song!

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#5.5 - Tristan Is A Scaredy Cat For Horror Movies - The Autopsy of Jane Doe Discussion - Binge Plus

Play Episode Listen Later Aug 10, 2020 67:21

This week, Da Binge Bois come back to talk about The Autopsy of Jane Doe. They start off with a spoiler free section (00:00:58) and then they head into their summary/breakdown of Jane Doe (00:09:35). In that section they talk about how the cinematography of movie was in fact fire, why Tristan is for some reason attracted to the dead corpse of Jane Doe, expecting a weird erotic scene from the Jane Doe and the main character, and at the very end of the show you get to find out why we don't do this live! In other news, we received an Audible Affiliate link recently and we would recommend all our listeners to sign-up with our link for a free audiobook and to support the show. Maybe Tristan can finally afford a Ethernet cord! Shout out to BNH for Intro Beat, that continues to make the show sound more professional than it really is. Audible Affiliate Link: http://www.audibletrial.com/DaBingeBois

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#5 - Avatar Is A Once In A Generation Show - ATLA Book 3 Review

Play Episode Listen Later Aug 3, 2020 172:16

This week Da Bois return with more Avatar The Last Airbender, and they don't play they jump straight in (00:01:30). They do an entire breakdown of book 3 and talk about the sweetest episodes, like Day of Black Sun, Firebending Masters, and Boiling Rock. But on the other note they talk about the return of the legends themselves, THE BOULDER and Haru. There is also an argumentative essay about why Zuko and Katara should be together instead of Aang and Katara. There is an entire series discussion at the end about topics such as who would be in your Avatar gang, and what more do you want from the Avatar universe. (02:13:00) Once again shout out to BNH for our dope intro beat to the podcast!

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#4 - Zuko & Katara Are The Real Power Couple of Avatar - ATLA Book 2 Review

Play Episode Listen Later Jul 27, 2020 167:55

In this episode, Da Binge Bois return to talk about Avatar The Last Airbender, and how they feel about Book 2 versus Book 1. But before that everyone talks about Whatcha Watchin' (00:01:00), which Enrique ends up turning to the Anime Hour so if you hate anime feel free to jump to main Avatar breakdown (00:26:51). In that breakdown Da Bois tried to figure why all the Earth Kingdom girls love Zuko, why he STILL wants his honor, how Azula is nasty, moody, AND ratchet, and why Iroh is in fact one of the best characters of all time in media. There is a special announcement regarding next week's episode that ALL LISTENERS must hear. (02:39:40) Shoutout to BNH for our fire intro beat!

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#3.5 - Zodiac (2007) Movie Review - Binge Plus

Play Episode Listen Later Jul 20, 2020 75:48

This week Da Binge Bois lose a member of the podcast, which reduces the hosts from 4 to 3. After that they ramble nonsensically about the movie Zodiac (00:01:34) and how the Zodiac killer is in fact in interesting topic that they have nothing to add to. (00:14:15) The discussion about the "movie" starts off and then quickly derails into why Wild Hogs did better at the box office (00:50:50) and why Wild Hogs 2 was sadly cancelled and that monstrosity wasn't released to the world. (00:57:20). Da Bois decide the next Binge Plus movie (01:09:15) and look forward to Avatar: The Last Airbender book 2. Shoutout to BNH for that fire starting beat to open the Pod!

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9-42 meets Simon Bartholomew

9-42

Play Episode Listen Later Jun 15, 2020 47:02

The one where 9-42 had a natter with a Brand New Heavie. Simon Bartholomew is an English Guitarist best know for being one of the founder members of The Brand New Heavies, but the 'Heavies' are not the only project Simon Bartholomew has been involved with. He has composed tunes for movies, such as ‘Happy Feet', played with Jamiroquai on one of their early albums and he is part of yet another killer Acid Jazz act called Akimbo. We chatted to Simon about his roots in rock, the continuing success of the BNH and why it has taken him 33 years to produce a solo album. https://twitter.com/SimonBheavy (Simon Twitter) https://www.facebook.com/BrandNewHeavies/ (Brand New Heavies Facebook) https://open.spotify.com/playlist/16vRFOBFOfg9lxTB9XTm2w?si=kaTq1atXTY2kB476wfQ3SA (Episode 10 Playlist) https://www.instagram.com/theguitarshowuk/ (9-42 Instagram) https://twitter.com/theguitarshowuk (9-42 Twitter) https://www.facebook.com/theguitarshowuk (9-42 Facebook) https://www.youtube.com/channel/UCozetpXDzhNSAELq6wnoLhQ (9-42 Youtube) https://www.theguitarshow.co.uk/ (9-42 Website) https://www.facebook.com/ashortstoriespodcast/ (ashortstories Facebook) https://www.instagram.com/ashortstories/ (ashortstories Instagram) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Identifying and mitigating liabilities and risks associated with AI

Play Episode Listen Later Jun 4, 2020 35:07

In this episode of the Data Exchange I speak with Andrew Burt, Chief Legal Officer at Immuta and co-founder and Managing Partner of BNH.ai, a new law firm focused on AI compliance and related topics. As AI and machine learning become more widely deployed, lawyers and technologists need to collaborate more closely so they can identify and mitigate liabilities and risks associated with AI. BNH is the first law firm run by lawyers and technologists focused on helping companies identify and mitigate those risks.Our conversation focused on a range of topics including:Why a law firm is the right vehicle for helping companies manage and mitigate risks associated with AI and machine learning.The legal profession's long history in managing risk and regulatory frameworks.Model governance.Incident response and recovery.Detailed show notes can be found on The Data Exchange web site.Subscribe to The Gradient Flow Newsletter.

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Dinheiro. Ela é rica, eu sou pobre e vice versa. - Antônimos Ep 5

Antônimos

Play Episode Listen Later Jul 1, 2019 12:58

Ela tem carro importado e telefone celular Eu só tenho uma magrela e um apê no BNH... E aí, como faz quando se é antônimo até na grana? Quando seu parceiro ou parceira está em uma condição financeira melhor, o que fazer? Dê uma chance para esse podcast de papo leve e descontraído entre um casal de opostos que se atraíram. https://www.instagram.com/santinifit/ https://www.instagram.com/augustogobatto/

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Le Petit Bazar Electro

Play Episode Listen Later May 14, 2019 57:49

Durée : 57:49 - ACID JAZZ & HIP HOP GROOVE with MR F #jazz #groove #breaks #underground hip hop #bootleg / mash up Voyage jazzy dans les sonorités urbaines avec MR F ! Une émission groovy hip hop avec une sauce acide comme dans les 90's ! De la fusion et du dancefloor ! EN JOIE! PLAYLIST : 1 SK Radicals - Guido's procrastination / 2 Meshell feat Redman & Tweet - pocketbook ( Rockwilder & Missy Elliot remix ) / 3 Sorgente - what's up alright / 4 Jestofunk - stellar funk ( T.World Zapp remix ) / 5 Dilouya feat Sandra N'Kake & Turell - the way it goes ( Smoove remix ) / 6 BNH feat Mos Def - saturday nite ( Jay Dee remix ) / 7 Doug Almond - dope of power / 8 Miles Mosley - young lion / 9 Joe Beats - poor me one-c / 10 Fatflip - goldmine / 11 Galliano - jazz? / 12 Soul Society feat Roy Ayers - money mad / 13 Mario Biondi & Incognito & Chaka Khan - lowdown / 14 The Q Orchestra - the pink rider / 15 De Phazz - waste of words / 16 PPP feat Sa Ra Partners - deep inside / 17 Raashan Ahmad - out of bounds / 18 Valerie Etienne - I'm here.

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Le Petit Bazar Electro

Play Episode Listen Later May 14, 2019 57:49

Episode 8 - Bakugo's Start Line

Play Episode Listen Later Apr 17, 2019 65:45

Conor and Maddie put on their detective hats this week to try and figure out just how long school has been in session. Along the way we discuss high school fashion, get a peek at some of the other student's quirks, and after 8 episodes finally get our first glimpse of some bad guys! Unless you count Bakugo :)Follow us on Twitter @MYHeroNotebook so you never miss an episode!

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Episode 7 - Deku vs. Kacchan

Play Episode Listen Later Apr 10, 2019 46:41

This week we do All Might's job for him and critique his students' performance in BATTLE TRAINING. We discuss effective battle strategy, calling your attacks, and what it takes to be a... villain?Be sure to follow us on Twitter! Or don't be sure, we're not your mom. @MyHeroNotebook

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Episode 6 - Rage, You Damn Nerd

Play Episode Listen Later Apr 4, 2019 66:15

Another packed episode this week! It's Maddie and Conor's declassified school survival guide where we tell you how to deal with insufferable know-it-alls, deceitful teachers, and (literally) explosive bullies.Don't forget to follow us on Twitter if you want to! @MyHeroNotebook

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Episode 5 - What I Can Do For Now

Play Episode Listen Later Apr 3, 2019 68:52

The test results are in, and it's time for Midoriya's first day of school. We talk about the EVILS of greed, the proper way to cook an egg, and why you should never underestimate your teacher - or your students! We finally get to meet some new characters, and who doesn't love a test on the first day of school? Conor. Conor does not like a test on the first day of school.Follow us on Twitter @MyHeroNotebook

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Episode 4 - Start Line

Play Episode Listen Later Mar 21, 2019 45:09

In Episode 4, we discuss the importance of accessories, quirk mechanics for some new characters, and what it takes to be a hero...course student.

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Episode 3 - Roaring Muscles

Play Episode Listen Later Mar 14, 2019 52:29

In this episode we discuss the science (?) of inheritance, the dangers (??) of over exercising, and the American (???) Dream.

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Episode Two - You Too Can Become a Hero

Play Episode Listen Later Mar 7, 2019 54:31

Join us for a spoiler free discussion of episode 2 of the MY Hero Academia anime. Topics include the prison, rescue heroes, and what it means to have courage.

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10: Spiteful Dabbing (S2 E3)

Inconceivable!

Play Episode Listen Later Jan 29, 2018 71:17

In This Episode:Wesley explains the evolution of video gamesAlex show his plus ultra love for My Hero Academia William dorks out over Jessica Nigri's documentary

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10: Spiteful Dabbing (S2 E3)

Inconceivable!

Play Episode Listen Later Jan 29, 2018 71:17

In This Episode:Wesley explains the evolution of video gamesAlex show his plus ultra love for My Hero Academia William dorks out over Jessica Nigri's documentary

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Simply Sonic SS1 and Second Line Dix WordPress Theme Reviews

Play Episode Listen Later Oct 9, 2017 40:29

Simply Sound Company SS1 PreAmp Review While I've never used any preamps like the Triton Audio Fethead Microphone Preamp or the Cloudlifter CL-1, I was really impressed with the amazing amount of boost to the sound. The large dose of extra gain can make help a budget microphone/preamp combination sound clean and more professional. Some microphones such as the Heil Pr-40 and the Sure SM7B are known for really low outputs. This creates a situation where you have to turn the gain up on your mixer or recording device. This can leave the door open for added hiss depending on your mixer or recording device. The Simply Sound SS1 is designed for dynamic microphones only. More Clean Gain Triton Audio Fethead provides 27 db of clean gain with a price for $89 Cloudlifter CL-1 provides 25 db of clean gain for $149 The Simply Sound SS1 - provide 27 db of gain for $99 The Simply Sound website shows the Fethead at a $149 price tag, but at BNH, I show a price of $89 My Opinion As I had said, never using any preamp (besides the one in my mixer, and I've also used the DBX 286, and the Aphex 230) even without a preamp, I never thought I sounded bad. With that said, the concept makes sense. I know that when I turn the gain up on any mixer there comes a point where noise is introduced. Using the SS1, I basically turned my gain all the way down. The construction is super rugged and resembles the Cloudlifeter all-metal casing (but cooler looking in black) you're not going to break this. You do need some phantom power (so a typical route might be to plug your microphone into the SS1. Then plug the ss1 into your mixer. The mixer would need to have the Phantom Power Turned on. For my recording today I had my EV Re320 going into the SS1 and that went directly into the Zoom H5. It was an amazing amount of boost. How I did the test. I set my levels using the H5 recorded some audio, removed the SS1 from the chain, and plugged it back into my Zoom H5 without touching any knobs. Do you NEED this? As with all things podcasting, it depends. If you're happy with your audio, no. If you struggle to get enough signal into your recorder, or the sound has a fair amount of noise, then this is well worth the money. Check it out at simplysound.co Second Line Podcasting WordPress Theme I no longer recommend Appendipity themes. This is a theme I loved and have on most of my websites. The face of the company Joey Kissimmee was last seen online in late 2016, and they are no longer replying to any support emails that I send. Unfortunately, this is not the first time I've done this. Semiologic was a cool theme until Thesis came out. Then they went from needing no knowledge of code to having to know a ton of code. I really like Appendipity themes as there was a lot of flexibility (and no need for knowledge of code). I love the Divi theme, but they come close to having too much flexibility and people can get overwhelmed because it does everything (and the learning curve can be a bit large). Divi is a well-managed theme, with a huge community and awesome support. You can join Elegant Themes (the creators of Divi) for $89 a year. I did the one time fee of $249 for lifetime access. In addition to their themes, they have some cool plugins. One thing I just discovered is when you purchase a Second Line Theme, you can only use it on one website. This puts it int the "Depends" situation. The good news there is a one time fee. On the Evanto market, it shows six months of support with extended support for $17.63 a year. If you have multiple sites (for me I have at least four) that can add up ($59 X 4 = $236). Second Line Theme Support So far Second Line support has been great answering all my questions. The theme I'm using (Dixie) is skewing my featured image. When I informed this of the problem, they told me exactly what to do if I wanted to edit some files. The means you're going to need to understand FTP, and not be afraid to edit some code (always make a backup of any files you are editing when it comes to theme code). I was surprised that the theme allowed a featured image to be skewed disproportional as I don't know ANY designer that would allow an image to be reshaped (and if you have any text on your image it makes it blurry). The Power Of Elementor While the Second Line theme makes it easy to set colors, headers, and the theme seems to make it possible to adjust everything (except a skewing featured image...) what I also found amazing was a free plugin that they recommend you use (and they have some built-in features for it ) called Elementor. This is an open source page builder (That looks a lot like, Divi). This will work with most themes, and its a super easy drag and drop page builder. The cool thing is you can use that plugin on any theme. Always Consider Your Source I hear people that advise new podcasters and they try to sell people packages and strategies that work for them. The problem is they are not you. For example, as I have multiple websites, I might lean toward Divi over Second Line. If you had one website, then a like Dixie or Satchmo might be just the trick if you only have one website. It might be a better fit for you. What Is Up With Libsyn Stats? Libsyn rolled out new stats back on September 18th. Here are our blog posts that go over the stats changes: https://blog.libsyn.com/2017/09/18/stats-overhaul-iab-compliance-podcasts-stats-libsyn-company-announcement/ https://blog.libsyn.com/2017/09/18/libsyn-stats-overhaul-need-know/ NOTE: Libsyn sent out an email to all Libsyn users on September 18th - if you did not see that email - you might want to check your spam folder. It would have gone to the email registered to your Libsyn account. Rob Walch also talked about it more on our latest episode of the Libsyn Podcast: http://thefeed.libsyn.com/105-stats-follow-up-and-apple-podcasts-feed-tags The conversation starts right after the promo at the 52 Minute mark. My Poker Game Analogy Picture yourself at a poker game (a really, really big table) Ben Robins, Audible.com Lindsay Lawrence, WideOrbit Ilwira Marciszek, AdLarge Media Eurry Kim, New York Public Radio Earl Swigert, WideOrbit Yukifumi Touya, Digital Advertising Consortium Inc. Hirofumi Kanda, Cyber Communications Inc. Dan Misener, Pacific Content Mohammad Al-Abdullah, RhythmOne Jose Alvarez Muguerza, BlogTalkRadio John Zoephel, Pandora Kevin McCaul, Acast Stories USA John Rosenius, Acast Stories USA Ilham Elkatani, DoubleVerify Steve Mulder, National Public Media Stephen Haptonstahl, National Public Media Candace Williams, BlogTalkRadio David Marple, Triton Digital Conrad Trautmann, Westwood One Robert Peterson, Westwood One Bob Charish, BlogTalkRadio Jason Cox, Slate Bosko Milekic, AdGear Technologies, Inc. Francois Fortin, AdGear Technologies, Inc. Andy Toh, BlogTalkRadio Bruno Nieuwenhuys, Adswizz Inc Rob Walch, Libsyn Joel Withrow, Slate Erik Barraud, Adswizz Inc Erik Diehn, Midroll Media Robert Freeland, Podtrac Dan Jeselsohn, New York Public Radio Angelo Mandato, RawVoice Hugo Martel, Triton Digital Tim Clarke, Cox Media Group Greg Batusic, PodcastOne Hernan Lopez, Wondery LLC Allan Bressler, CBS Local Norm Pattiz, PodcastOne Kit Gray, PodcastOne Jim Kott, WideOrbit Rob Kass, Nielsen Millie Mrvica, Westwood One Jaime Singson, Sizmek Kelli Hurley, Westwood One Brian Lynch, Westwood One Ryan Granner, ESPN.com Joe Mead, ESPN.com Skyler Tobey, ESPN.com Jennifer Susalis, CBS Local Silvia Mihailescu, Adswizz Inc Stefan Olson, Minnesota Public Radio Karim Rayes, RhythmOne Todd Cochrane, RawVoice Jean-Luc Wasmer, Triton Digital Peter deVroede, Midroll Media Todd Pringle, Midroll Media Yi Huang, Condé Nast Gregg Rogers, Sizmek Alixandra Liner, New York Public Radio Brett Robinson, National Public Media The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. They were up to deal the next hand and they stated that "downloads are wild" and everyone went "WHAT?" at the table and they didn't want downloads to be wild. For the industry to be able to move forward, the table had to come together and decide on what would constitute a download. Their answer can be seen in this report. They are currently working on a second version. If you were going to "Sit at the table" you had to agree to the terms and they all did. Much like when the music industry went from Cassettes to CD's it was a pain. This meant we had to buy all of our favorite music again. But the audio was better. As a music listener, I had no choice but to buy a CD player. It's the way the industry went. Could Libsyn communicate better? I guess so, there is always room for improvement. It gets tough as no podcast company is going to peel back the curtain 100% as if they tell you how they do their stats, you open the door for people to game the system. I personally don't know the formula (I just help you "drive the car" as a Libsyn support person, I don't build it). This is similar to the guy who throws the chicken in the Fryer at KFC. He knows hows to cook the chicken but has no idea what the 11 herbs and spices are. The numbers are lower as the INDUSTRY (remember to poker table above) decided to move toward a number closer to the unique downloads This is an Industry-Wide Situation I did a test over the last few weeks, and I released an episode that had tracking from Libsyn, Podtrac, and Blubrry. In a recent episode of Podcast Ninja, Todd Cochrane explained how years ago Podtrac, Blubrry, and Libsyn came up with specs for an organization for the Association of Downloadable Media (it starts at the 11:44 mark ). So for years, Podtarac, Blubrry, and Libsyn were close in numbers. Fast forward to today and due to how apps are now consuming media it appears that the larger the file size, the greater your numbers were being inflated. So last week I sent out a file that I encoded at 320 kbps (DO NOT DO THIS) and here are my numbers after 24 hours. Libsyn: 1193 Podtrac: 991 Blubrry 1748 If you click into the episode on Blubrry you will see the number of 1247 unique downloads which is closer to the IAB standard that Libsyn and Blubrry are using. You Didn't Lose Your Audience I know it is quite a blow to your ego to have the total number of downloads decline, in some cases, people are losing large amounts of their audience. The truth is the same people that listened to your last episode are listening to your current episode. The way it is reported is different. In a way, it's like if we all told time in minutes. There were 1440 minutes in a day, and then everyone decided to tell time in hours and agreed there are 60 minutes in an hour. So now there are 24 hours in a day. That sounds like a lot less than 1440, but I didn't lose any time. I just changed the way I report it. Obviously, those who have CPM deals with advertisers are in a completely different situation. Remember that some of the people on the IAB technical board were from companies like Midroll, Adswizz and other advertising companies. It doesn't make it any better, but they should have an idea of why this is happening as they were they during the planning. Yes it Sucks As I said, any time your numbers go down, it hurts. Hang in there, they will go back up (if you look at the Edison research on podcast listenership on the graph there is one year where it shows the numbers went down - why? They changed the criteria). In the long run, the podcast industry will benefit from this move. It Will Get Better I was recently in the Libsyn headquarters in Pittsburgh PA, and I got a brief tour of the new stats. It looked very impressive as libsyn continues to bring you the best media hosting in the industry. Use the coupon code sopfree. Start Podcasting in Six Weeks I'm bringing back the six-week group coaching class where we meet live on Saturdays and we walk through the whole process. You can start with zero, and by the end of February have a well researched, properly planned, properly executed podcast. To be first in line go to www.startpodcastinginsixweeks.com Where Will I Be? Big Podcasts - Nashville, TN October 21st I will be attending the Big Podcast Event put on by David Hooper and Rik Roberts about growing your audience in Nashville Tennessee see bigpodcasts.com DC Pofest - Washing DC November 10-11, 2017 I will be in DC at DCPodfest speaking on "Is Your Podcast Making These Mistakes?" Podfest Multimedia Expo - Orlando Fl February 8-10 I will be presenting at the Podfest Multimedia Expo in Orlando Florida see podfest.us Social Media Marketing World - San Diego, CA The ultimate event on Social Media. I will be leading a panel on Podcast Monetization See Social Media Marketing World Ready to Start Podcasting Now? Step by step tutorials Private Facebook Group Priority Email Support Live Group Coaching $49/month or get two free months when you sign up for a year. Go to www.schoolofpodcasting.com/start

Is The Audio Technica ATR2100 Still the Best Podcasting Microphone?

Play Episode Listen Later Nov 14, 2016 44:19

Today we are going to get our gear on. All you gear heads are going to love this. We are going to talk about some of the best places to purchase gear, we are going to talk about mixers, and we are going to compare three microphones that are under $100 Because of My Podcast - I Had to Quit My Podcast John Dennis is the co-organizer of the Thrive Make Money Matter conference, and the moderator of the Podcasters hangout Facebook group. He is also a podcaster with with smart time online, or he was until his podcast brought him so much business he had to stop podcasting to take care of his customers. AMAZING! Best Places To Shop For Podcast Gear Isn't the quick answer, "Amazon, DUH"? Not always. Here are some places to check out. Amazon When it comes to shopping for selection and price, it is hard to beat Amazon.com Now for the record, I am an affiliate for Amazon. However, you will hear where this may not always be the best place to purchase your gear. If you want to shop via Amazon, please use our affiliate shop at www.schoolofpodcasting.com/shop The other advantage Amazon has is if you are an Amazon Prime member, you can get free two day shipping Same Day Music If you were going to purchase an Electrovoice RE320 Microphone you might be tempted to go to Amazon where the price is $279. Did you know that Same Day Musichas the Electrovoice RE320 microphone for $299 and they have non-new versions for $269 AND you don’t have to pay tax on your purchased unless you live in New Jersey. BSW BSW (www.bswusa.com ) is all about audio and broadcasting so they have some niche items that you may not find in some places. They also run specials and have bundles that you won’t find at some places. For example if you wanted to go totally pro and buy an Elecrovoice RE20 Mic, 309A Shockmount, BSW Broadcast Microphone cable & REPop Filter Package it would be $479. If you bought the equivalent at Amazon. B & H Photo Their prices are typically about the same as others (occasionally more expensive), but if you can’t find it in another place, chances are you find it at BNH. For example they have a package for the RE2o that has a cloud lifter.. The other thing you will find at BNH (and you will have this at BSW) is a knowledgeable staff. For example one package with the RE20 comes with a cloud lifter which boosts your signal (which is a pretty good idea). They have another package that has the RE20 and the DBX 286 preamp (a totally pro setup) Podcast Stock Test If you were using a microphone like the Heil Pro40, or a Sure SM7B, these need a lot of gain to work properly. One Solution is a piece of equipment called a "Fethead" so I went to the above mentioned place. BNH – Yes $89 Same Day Music – No Amazon – No (suggested a cloud lifter) BSWUSA – No So like I said, it helps to know where to shop based on what you are looking for. Do I Need a Mixer What is an Audio Mixer? If you and your co-host are in the same room, and you are playing music in your podcast the purpose of the mixer is to allow you to adjust (mix) the audio levels of you, your guest(s), and the music so the listener does not have to ride the volume knob and make constant adjustments. Key Word Here is NEED When I say NEED here, I mean “Can’t do it without it.” You can always find a use for a mixer, but I’ll explain when you NEED one, and when you WANT one (there is a big difference). Keep in mind that the simpler you keep it, the less headaches. The more you add, the more things that can go wrong. When You Need a Mixer? If you have multiple people in the same room. Everyone should have their own microphone, and that should go into a mixer. If you are mixing in live music and sound effects. When You DON’T NEED an Audio Mixer If you are recording a solo podcast and you are going to add any music or sounds in later. When You DON’T NEED a Mixer, but Probably Could Use One If you are doing a show with a co-host or guests who are remote. You could record this with an ATr2100 microphone and a portable recorder (and use Skype as the mixer) Best Podcast Microphones For Less Than $100 Today I test the following microphones: Samson Q2U Audio Technica AT 2005 Audio Technica ATR2100 Overview: For the most part, if you look at the specs of these microphones they should sound very close. They all are dynamic (pick up less room noise), and you can plug them into a mixer, or directly into the computer using USB. Out of the three the AT2005 looks the best. In regards to which one sounds better I rank them in the following order ATR2100 - TOP Samson Q2u - a little warmer AT 2005 - Still sounded good Realize sound is subjective and some microphones sound good with one voice, and not so good with another. This is where a mixer can be handy (even if you're flying solo). BOTTOM LINE: These are all fine choices, and you won't regret purchasing any of them. The big take away, is you don't need to spend $1600 to start a podcast. Great content can save poor audio, but great gear will not save horrible content. Once you get your microphone, focus on the your audience and the content. One Final Note: So many podcasters recommend the Blue Yeti. Is it a bad microphone? NO. Is it a good choice? NO WAY!. Why? It is a condensor microphone and condensor microphones pick up a ton of room noise (I know I have not one, but TWO in a drawer). It's always interesting when I hear someone recomend the Blule Yeti, it is often with the phrase, "I use that one when I started out." One other point, the [easyazon_link identifier="B002VA464S" locale="US" tag="sop2-20"]Blue Yeti USB Microphone - Silver[/easyazon_link] is $149. It would be great for gamers who don't want to wear a headset. Podcast Glossary "E" Part Two Mark from the Resourceful Designer had a comment stating I skipped a bunch of "E's" in last week's show, so here they are. Let it never be said that Dave Jackson is not up for some constructive feedback. You can find out more about Marc at http://marksmandesign.ca/ Episode zero Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes. Effects Effects are things you can add to your audio such as reverb, echo, compression. Equalization Equalization is a fancy word for adding bass, treble, etc that affects the tone of your audio. Enunciate Enunciation is talking in a way that everyone can clearly understand what you are saying. So instead of saying “I’m doin’ allrigh….” you would say I’m doing allright.” Ecamm Call Recorder Ecamm Call Recorder is software for the Mac platform that allows you to record skype conversations. Some people refer to the software with just the phrase “ecamm.” Evernote Evernote is a free software that allows you to organize…. Well anything you want. You can have text,pdf, images, these all then sync to all of your devices. As you can share information with other people, this is a great tool for collaborating on show notes. You can learn how to use Evernote quickly in the Organizing Your Podast Course. Email List An email list is a software (typically a web based company such as MailChimp, Aweber, Convert Kit and many, many others) that enable you to put a form on your website. Your listeners can sign up to get updates via email. You then can go in and right one email that goes to all of your subscribers. It's a Boy - Derek Daniels Launches a New Podcast One thing I don't do enough of on this show is spotlight new podcast from members of the School of Podcasting. So this week I'm spotlighting the Derek Daniel Podcast. Find it at thederekdaniel.com real people doing real life. Ready to Start a Podcast? 30 Day Money Back Guarantee Live Coaching Calls Private Facebook Group Priority Email Support Go to www.theschoolofpodcasting.com

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Best Places to Shop For Podcast Gear

Best Podcasting Gear

Play Episode Listen Later Oct 20, 2016

There are certain places that certain perks when it comes to shopping for gear. Depending on what you are looking for and your criteria, you may choose to shop from one location over another if their prices are the same.Best Prices For Podcast GearAmazon.comhttps://www.amazon.com When it comes to shopping for selection and price, it is hard to beat Amazon.comNow for the record, I am an affiliate for Amazon. However, you will hear where this may not always be the best place to purchase your gear. If you want to shop via Amazon, please use our affiliate shop at www.schoolofpodcasting.com/shop The other advantage Amazon has is if you are an Amazon Prime member, you can get free two day shippingSame Day Musichttp://www.bestpodcastinggear.com/samedaymusic If you were going to purchase an Electrovoice RE320 Microphone you might be tempted to go to Amazon where the price is $279. Did you know that Same Day Music has the Electrovoice RE320 microphone for $299 and they have non-new versions for $269 AND you don't have to pay tax on your purchased unless you live in New Jersey.BSWhttp://www.bswusa.com BSW is all about audio and broadcasting so they have some niche items that you may not find in some places. They also run specials and have bundles that you won't find at some places. For example if you wanted to go totally pro and buy an Elecrovoice RE20 Mic, 309A Shockmount, BSW Broadcast Microphone cable & REPop Filter Package it would be $479. If you bought the equivalent at AmazonRE30 $399 https://www.amazon.com/Electro-Voice-RE-20-Cardioid-Microphone/dp/B000Z7LLQ0/309a Shockmount $99 https://www.amazon.com/Electro-Voice-309A-Suspension-Shockmount-RE27NDPopless VAC-RE20 3.5in Popless Voice Screen For Electro Voice RE20 Microphone-by-Popless Voice Screens $94 https://www.amazon.com/Popless-VAC-RE20-Voice-Microphone-ScreensSo we are at $599 (more or less) and we don't even have the cable yet.BNH Photohttp://www.bnh.com Photo? I thought this was podcasting. BNH Photo has everything.Their prices are typically not as good as others, but if you can't find it in another place, chances are you find it at BNH. For example they have a package for the RE2o that includesRE20 Voice-Over Microphone Auray SSM-BC10 Shockmount Articulating Microphone Arm & Riser Pop Filter 1x XLR Cable The price is $689. The other thing you will find at BNH (and you will have this as BSW) is a knowledgeable staff. For example one package with the RE20 comes with a cloud lifter which boosts your signal (which is a pretty good idea)Podcast Gear Stock TestI decided to search the above places for a TRITON AUDIO FetHead In-Line Microphone Preamp.BNH - Yes $89Same Day Music - NoAmazon - No (suggested a cloud lifter)BSWUSA - NoSo like I said, it helps to know where to shop based on what you are looking for.

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Patreon Helps Podcasters Get Paid - New Podcast Stats - Dealing with Negativity