Podcasts about content commerce

Ben Matthews is a general partner at Night Ventures, an early-stage consumer VC fund, focused on culture, community, and creators. They have partnered with some of the most famous people on the internet including Mr. Beast, Kai Cenat, and Hasan Piker.In this episode of DTC Pod, Ben and Blaine discuss:Lessons from incubating and investing in early-stage consumer companiesThe key elements of successful talent-driven brands, including audience fit and long-term commitmentChoosing the right business opportunities based on market potential and operational feasibilityStructuring effective partnerships between creators, operators, and investorsThe future of TikTok and emerging monetization avenues for content creatorsInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Business Launch and Growth2. Talent-Driven Brands3. Challenges in Creator Partnerships4. Creator-Audience Relationship5. Employment Trends and AI Impact6. Content Commerce Trends7. TikTok's Future and Market Impact8. Elements of Business Success9. Incentive Structure in Partnerships10. Importance of Having an Audience11. Monetization Opportunities for CreatorsTimestamps00:00 Ben Matthew's background and Night Ventures06:05 Building business with talent: the case of Mr. Beast10:54 What works in creator-brand partnerships15:25 Picking the right talent to represent a brand19:42 Picking the right business and products23:01 Incubating early-stage consumer companies30:07 Investing in early-stage consumer companies33:03 Future trends in the creator-commerce space35:19 Future trends in the content creator landscapeShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Ben Matthews - General Partner at Night VenturesBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

As TikTok gears up for an uncertain, yet ambitious, few months ahead, one thing is clear – TikTok Shop has become a critical player in the Social Commerce landscape.  Still aiming to grow its US business tenfold to $17.5 billion before the year is through, the platform shows no signs of slowing down. From the explosive growth in Live Shopping events (where half of all TikTok users have now purchased something) to its impact on brand discovery and consumer conversion, TikTok continues to reshape online retail and what this means for Fashion & Beauty brands.  Making the best before potential bans begin is at the forefront of every marketer's mind, too. So, here's how to do it.  Join Paul & Verity LIVE from the Social Commerce Summit: New York 2024, as they talk to Bri Kennedy (Director of Integrated Marketing @ Maesa) and Broghan Smith (Fashion Key Accounts Lead @ TikTok Shop) on the topic. You'll learn all about… Launching Influencer-Founded Brands: Starting out as an influencer-founded brand on TikTok Shop requires strategic considerations. There's order management, warehousing, and stock inventory to consider – especially for brands who don't yet sell D2C. This is how you do it right.  Mastering In-App Affiliate Marketing: Affiliates play a significant role in driving sales and engagement on TikTok Shop, with creators driving higher conversion rates than brand channels. Driving interest for in-app discounts, bundles, offers, and events through your affiliates on the platform is key to coming across authentically; while reserving your brand channels for entertainment and education.  The Potential of Live Shopping: Live shopping is an exciting and evolving aspect of TikTok Shop – one that continues to offer unique opportunities for product communication and sales in the UK and US. We need only look to Douyin's example for where this has the potential to go. Fashion & Beauty brand builders, here's your TikTok Shop blueprint.  Tune into Broghan's previous episode on ‘How To Win On TikTok Shop', recorded at the Social Commerce Summit: London earlier this year. Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Bri & Broghan: Bri's LinkedIn Broghan's LinkedIn

Would you believe that a tiny town like Hamilton, Missouri could become the ultimate quilting hub, earning the nickname ‘the Disneyland of quilting?'In this episode, Nathan is joined by the Founder of Missouri Star Quilting Company, Al Doan, who shares the power of physical community and the three Cs of the business's focus: commerce, community, and content. Hear the inspiring story of how Missouri Star Quilt Company was founded and the challenges and rewards of starting a business in a town with a unique identity and appeal. Learn more about the power that physical communities can bring to a business and the importance of forming strong partnerships when embarking on ambitious creative ventures.Subscribe to the Billion Dollar Creator YouTube channel to watch live: https://www.youtube.com/@BillionDollarCreator_

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don't be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | Podcast Special Mention(s): Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot Show Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast

Hayley Painter is the co-CEO and co-Founder of Painterland Sisters, an organic skyr yogurt company a mission to connect consumers with family farmers. On this episode of ITS, Hayley tells Ali why she and her sister Stephanie began packaging their thick, creamy yogurt, how they're changing the narrative on dairy farming, and what the future holds for the sisters and their community.In the Sauce is Powered by Simplecast.

On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites) It's a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our commerce experiences on social, whether TikTok shop is more of a modern day QVC than we think and the pros and cons headless and composable.

It's a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They're cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event. In this episode, we sit down with Willa Bennett, who joined fashion and media company Highsnobiety as its editor-in-chief in 2022. Highsnobiety had a presence at New York Fashion Week with a three-day “Neu York” pop-up shop and various on-site events. Bennett talks about how the company catered its content, commerce and experiential strategies to this season's fashion week. She also discusses how Highsnobiety covered the event and how that plays into her focused approach to running the publication. This episode was recorded amid bustling NYFW, in Showfields' NoHo location. Related reads: With Highsnobiety scooped up, are other streetwear blogs next? ‘The new definition of luxury': Highsnobiety unpacks how the landscape of high-end fashion has tilted toward accessibility

(Recorded June 27th 2023) In this episode of "Business of Influence," our hosts Ryan Serhant, Adrian Vasquez, and Andy Klaric explore the global impact of social media creators and creator brandsFollow the Hosts:@ Ryan serhantIG: https://www.instagram.com/ryanserhantTikTok: https://www.tiktok.com/@ryanserhant@ Andy KlaricIG: https://www.instagram.com/andyklaric/TikTok: https://www.tiktok.com/@andyklaricc@ Adrian VasquezIG: https://www.instagram.com/adrianvvlogsTikTok: https://www.tiktok.com/@adrianvvlogsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im zweiten Teil der heutigen Folge Time for Learning sprechen Nawid Company und sein Experten-Gast Dr. Tim Seewoester, CMO / Geschäftsführer, asgoodasnew, über seine Erfahrungen und Werdegang im Affiliate Marketing. Heute geht es um folgende Themen: - ADCELL, AWIN, TradeUp - Amazon, Otto, Zalando - Cashback, Content Commerce, Loyalty - Inkrementalitätsbeweise - Kooperationsmanagement - Länderspezifische Herausforderungen - Private Network - Skillset, Mindset, Toolset - White Label

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im ersten Teil der heutigen Folge Time for Learning sprechen Nawid Company und sein Experten-Gast Dr. Tim Seewoester, CMO / Geschäftsführer, asgoodasnew, über seine Erfahrungen und Werdegang im Affiliate Marketing. Heute geht es um folgende Themen: - Amazon, Payback, Otto, Zalando - As Good As New, Backmarket, Momox, Rebuy, Refurbed, Wirkaufens - Checkout Charlie - Content Commerce, Promotional Content - Datenschutz, First Party Data, Data Privacy - E-Commerce, Affiliate - Money Keywords - Preisvergleichssuchmaschine, Checkout Charlie - Transaktional vs. Brand

Brian Sugar is the co-founder and former CEO of PopSugar, a women's media company acquired by Group Nine (which was later acquired by Vox Media). He is now the Managing Partner of Sugar Capital where he invests in DTC brands like Feastables, Kinship, Caraway, Brightland, Omsom, Starface, and Kinship as well as tech companies enabling commerce like Archive, Bounty, EcoCart, Tydo, Fondue, and Cogsy. Brian's Twitter Sugar Capital website

Unser heutiger Gast ist Christian Driehaus. Christian ist Co-Gründer der Review-Software Gominga. Zusammen mit Oliver Lucas von ecom consulting hat er bereits zum zweiten Mal die umfangreiche Studie „Die Marktplatzwelt 2022" veröffentlicht. Im Podcast sprechen Christian und Florian über den Status quo der Marktplatzwelt und diskutieren Bereiche wie die Top Trends und Treiber der Marktplatzwelt. Wie sieht die Landschaft 2022 in DACH aus und welche Modelle (B2C, B2B, C2C, Social & Content Commerce und Price Comparison Platform) haben sich wie gut entwickelt. Unterschiede in den europäischen Ländern und Kategorien werden aufgezeigt – in den Kategorien Fashion & Sport sowie Home & Living gibt es aktuell beispielsweise die größte Auswahl an Marktplatz-Anbietern. Rund um die schnelle Entwicklung der Marketplaces ist über die Jahre ein großes Ökosystem entstanden. Die verschiedenen Teile dieses Ökosystems sowie die entscheidenden Erfolgsfaktoren für Marken werden vorgestellt.

The American Influencer Council – AIC celebrated its second anniversary on Global Social Media Day with an educational workshop. Members, partners, and friends of the Council gathered for an evening of thought-provoking conversations on the future of content and commerce as well as the business of influencing, hosted at Soho Works 55 Water in Dumbo, New York. The exchanges of knowledge, camaraderie, and community cultivated during the workshop reinforced the influence creators have on every aspect of digital culture. During the fireside chat, iPhone notes were in active use thanks to the thought leadership of Aliza Licht, AIC Board Vice President, and Kendall Ostrow, SVP of Business Development and Community at Candle Media, a next-generation creator-driven entertainment company. The AIC thanks everyone who attended parts I and II of our ‘Spring to Summer Series' in person. As a learning and development-first trade association, the AIC strives to organize free and innovative programming specially designed for digital small businesses. The Council appreciates our friends at #SohoWorks for being a champion of the professional creative community not only in NYC but globally. Engage with us on Instagram @americaninfluencercouncil @creatorswithinfluence; Follow us on Twitter @aic_tweets @creatorswithinfl; Join us on TikTok @creatorswithinfluence. #CreatorswithInfluence --- Send in a voice message: https://podcasters.spotify.com/pod/show/creators-with-influence/message Support this podcast: https://podcasters.spotify.com/pod/show/creators-with-influence/support

Wie sieht die Welt Beyond Amazon aus? In den beliebtesten Top 100 Diensten kommt nur einer aus dem E-Commerce – natürlich selbsterklärend, welcher das ist. Aber warum ist das so? Die 99 anderen Dienste haben eine Gemeinsamkeit – sie helfen dir im Alltag. Deswegen gilt es alternative Methoden und Lösungen zu finden, die die Alltagsfrequenz von E-Commerce Playern erhöhen. Welche das sind und wie wichtig Service dabei ist, weiß wie immer unser Ruppert Bodmeier. Du erfährst… • … warum Amazon die alleinige Herrschaft hat • … was die erfolgreichsten Onlinedienste gemeinsam haben • … wie der E-Commerce aufschließen kann • … welche alternativen Strategien es gibt

Over the past 40+ years, Wine Enthusiast has acquired a strong advantage: in addition to its commerce business, it has an incredible media portfolio. But looking forward, Erika Strum Silberstein and her sister, Jacqueline Strum, are working together to bridge the gap between their content and commerce to create a more fluid “wine journey.”   More brands and retailers are trying to integrate powerful content into their customer experiences, and Erika has some great perspectives to help guide their strategies. Listen to learn:   Which tools and tech are supporting Erika's goals of making shopping online for wine and spirits easier and more fun;    How Wine Enthusiast is using data to understand user intent and create a more fluid customer journey between content and commerce properties; and    The key investments Wine Enthusiast is making beyond content and commerce, including logistics and fulfillment.    RELATED LINKS  Browse the Wine Enthusiast site  See job openings 

Wordpress has an extensive community and massive install base. Over 409 million people view more than 20 billion pages each month! It's used on content sites like TechCrunch and commerce sites like the Bjork Official Store (for 90s indie lovers!). Being Open Source presents challenges to ensure your implementation delivers a high performance site & poor governance can ruin your CWV scores. For this episode we talk with Jono Alderson, a leading voice in the Wordpress community and a marketing technologist whose favourite things are web development, futurology, WordPress, science-fiction, and gin!

In a world flooded with content, how do you stand out as a digital media company? How do you then build this community up to 90 million readers? How do you grow profitably? The answer has a lot to do with community. And of course, content and commerce. In the first episode of our second season Dhimant Parekh, Founder of the Indian digital-media platform ‘The Better India' talks to us about how he married content, commerce, and community to build his company. He talks about

OK boomers, we’re kicking off our first episode of 2021 with Gen Z whisper and Zebra IQ CEO Tiffany Zhong. I’m a big fan of Zebra’s annual Gen Z report and I recommend all my listeners take a look at it too. It’s important to stay in touch with audiences and perspectives other than those similar to you (something Tiffany talks about in this episode). Tiffany’s company Zebra IQ helps brands create communities to understand Gen-Z and Millennial consumers by offering real-time feedback. They’ve worked with more than 20 companies including Snapchat, Levi Strauss and Turner Broadcasting. Zebra IQ is just one example of how Gen Z can help you make a lot of money if you just listen to them. In this episode, Tiffany and I talk about Zebra IQ, dropping out of college, her twitter strategy, her “five Cs,” moguls, monetizing an audience, TikTok, startups, ecommerce and more.  Guest - Tiffany Zhong, CEO at Zebra IQ howardlindzon.com, zebraiq.com  Twitter: @howardlindzon, @TZhongg, @ZebraIQ, @knutjensen  Instagram: @tzhongg  linkedin.com/in/tzhongg  #fintech #invest #investment #venturecapital #stockmarket #finance

Despite Black working mothers being within the fastest-growing group of entrepreneurs——they remain largely underserved and underrepresented in the marketplace. No one has capitalized on their purchasing power or amplified their voices quite like Tika Sumpter and Thai Randolph. Thanks to their new venture, Sugaberry—a lifestyle brand created by and for modern moms of color—they’re changing the narrative by diversifying the proverbial “white space” with a clear mission to cater, cultivate, and celebrate this vibrant community of mothers. Today, Sugaberry merges content, commerce, and community to create a destination for Black consumers. And it’s a smart move. As influential consumers, mothers of color control the lion's share of the total Black spending power, which will reach $1.5 trillion in 2023. According to Forbes, these women not only influence what other Black generations (and Black men) spend their money on, but as early adopters of trends, Black women also influence the general population. In this episode of WorkParty, we talk to Tika and Thai about their personalized content model, how they’re catering to Black consumers at the intersection of career, motherhood, and personal development, and why it’s crucial we amplify the perspectives and experiences of Black moms. Join the party on social @workparty and stay in-the-know at workparty.com. Guest Tika Sumpter & Thai Randolph @tikasumpter @thairandolph @thesugaberries   Produced by Dear Media

How can content drive the consumer journey? Nilla Ali from Buzzfeed joins Phillip & Brian to chat about the role of content and affiliate publishers in gaining consumer trust and loyalty. Listen now!

Die US-Digital-Medienbranche hat in den vergangenen Monaten eher mit Entlassungen, geschrumpften Unternehmensbewertungen und Konsolidierungen von sich Reden gemacht. Doch einer US-Medienmarke, die in der deutschen Branche noch eher unter dem Radar fliegt, gelingt es offensichtlich, weiterhin beständig zu wachsen: Complex Networks. Das Unternehmen wird seit 2018 von dem deutschen Christian Baesler operativ geführt. In der neusten Folge des OMR Podcasts erklärt der 30-Jährige, wie Complex zwischen 100 und 500 Millionen US-Dollar im Jahr umsetzt und Gewinn erwirtschaftet. Alle Themen des Podcasts mit Christian Baesler im Überblick: Wie kam Christian als Ostdeutscher zu einer der hippsten US-Medienmarken? (ab 3:15) Was macht Complex? (ab 7:58) Wie hat sich das Unternehmen über den Lauf der Zeit gewandelt? (ab 13:21) Was ist die ComplexCon? (ab 15:07) Wie macht Complex mit der ComplexCon Geld? (ab 19:05) Wer ist die Zielgruppe von Complex? (ab 24:50) Wie groß ist Complex und wie viel Umsatz macht das Unternehmen? (ab 28:48) Warum steigen in den USA Telko-Firmen wie Complex-Mitinhaber Verizon ins Content-Geschäft ein? (ab 32:03) Wie leicht fiel ihm der Einstieg in das US-Lifestyle-Business? (ab 36:33) Was kostet der Besuch der ComplexCon und wie viel Umsatz generiert das Event? (ab 40:52) Was machen die erfolgreichen, jungen Streetwear-Marken richtig? (ab 45:00)

Do you have an email list? Everyone is on social media so you don't need an email list, right? Wrong! Blake Puryear joins us to talk why Email Marketing is still alive and well. We talk platforms and welcoming sequences and how it can apply to your business. www.goroguex.com

Im Fragenhagel ist heute niemand geringeres als Lucas Schnabel von Styla. Styla ist die Content Commerce Engine und einer der spannendsten Player im E-Commerce umso mehr freuen wir uns, das Lucas heute sich unseren Fragen stellt und uns tolle Insights rund um Styla und den Content Commerce gibt. Styla auf der OMR am 06. und 07.05.2019 in Hamburg Halle B6 Stand E12 Daniel Höhnke wird übrigens am kommenden Freitag den 03.05.2019 auf dem Merchant Day in Hannover ein sehr coole Präsentation halten, über was heute schon mit KI im E-Commerce möglich ist und welche Wettbewerbsvorteile sich dadurch ergeben.

Mit der richtigen Content Commerce Strategie können sich kleine und mittlere Onlineshops gegenüber dem Rabatt-Hype von Black Friday positionieren.

Mit einem Außenumsatz von 630 Mio. im Jahr 2016 steigert Stylight den Innenumsatz von zahlreichen seiner Handelspartner. Die Vielzahl an Kontaktpunkten mit einer stark kaufbereiten Zielgruppe macht Stylight für viele Händler attraktiv. Nach dem Exit im Juli 2016 is das Unternehmen eine 100%ige Beteiligung von 7Commerce, der ProSiebenSat.1- Media - Tochter. Laut Gründer ist einer der Erfolgsfaktoren von Stylight „Shoppable Inspiration“. Doch warum ist das Gründen mit Freunden einer der weiteren ? Welche Herausforderungen gibt es im Mobile Commerce zu bewältigen und wie kann man mit der richtigen Produktplatzierung besser monetarisieren? Diesen und weiteren Fragen gehen wir im ChefTreff mit dem ehem. Mitglied der Geschäftsführung, Sebastian Schuon auf den Grund. // We CREATE. We CONNECT. We INSPIRE. Überzeuge dich selbst und besuche uns auf der K5 Future Retail Conference, dem Top-Event im E-Commerce! >> www.k5.de // Podcast Übersicht: Wie definiert sich das Geschäftsmodell von Stylight und warum sollten Affiliate Publisher auf Content Marketing setzen? [ab 01:14] Wie wirkt sich Mobile Commerce auf die Affiliate Branche aus und wie würde man heute in den Markt reingehen? [ab 07:38] Warum sollte man sich als Unternehmer für eine Finanzierung mit “Smart Money” entscheiden und warum bringt der Investor Professionalisierung ins Startup? [ab 12:30] Wie kam es zu diversen “Shifts” im Geschäftsmodell und warum sollte man als Unternehmer mehrere Wetten laufen haben? [ab 15:45] Stichwort Finanzierung: Wie kam es zum Media for Equity Deal und der vollständigen Akquisition durch 7Commerce und warum seid Ihr als Gründer sofort nach dem Verkauf ausgestiegen? [ab 18:03] Warum sollte man als Gründer an und nicht in der Firma arbeiten? [ab 22:00] Wie bringt Ihr mit der F4 Immobilien GmbH das “ Digital Know-How “ in die Immobilienbranche und welche Möglichkeiten ergeben sich dadurch? [ab 30:15] // Mehr zu Stylight auf exciting commerce: Stylight: ProSiebenSat.1 besetzt die Geschäftsführung neu https://excitingcommerce.de/2017/09/13/stylight-prosiebensat-1-besetzt-die-geschaftsfuhrung-neu/ ProSiebenSat.1 übernimmt Stylight komplett – für 80 Mio. € https://excitingcommerce.de/2016/05/19/prosiebensat-1-ubernimmt-stylight-fur-80-mio-euro/ Stylight, Stylefruits und Ladenzeile im Umsatzvergleich (Umsatz Konkurrenz-Analyse) https://excitingcommerce.de/2017/08/03/stylight-stylefruits-und-ladenzeile-im-umsatzvergleich/

I just left Content & Commerce 2017, an ecommerce, advertising & content event ran by Digital Marketer for business owners and marketers. Here are 3 of my top takeaways 2:20 –> 1) Reduce the friction between people who are interested in your stuff and them actually becoming a buyer. 10:05 –> 2) Don’t be afraid to make people choose with your branding. Be bold. 14:50 –> 3) Don’t focus on selling and marketing your product – FOCUS on the benefits your product or service provides.

Let’s face it, beards are in vogue. Bushy beards, long beards, well-coiffed beards, wild beards – sprouting on men in all walks of life – music, sports, film, business, even politics. It’s no coincidence that sales at Lovely Beards, a San Francisco-based online seller targeting facial hair aficionados are waxing in response. Rip Bains, the cofounder of Lovely Beards, shares his company’s transformation from an Irish blog for hirsute men into a “Content & Commerce” retailer that is quickly emerging as one of America’s premiere male grooming companies. Listen in this week on Monday Morning Radio and hear what Rip tells host and reputation coach Dean Rotbart about the journey from content maker to product maker. Photo: Rip Bains, Lovely Beards Posted: October 31, 2016 Monday Morning Run Time: 32 minutes 12 seconds