Podcasts about nonalcoholic

The New York Knicks are 1 game away from the NBA Title and we talk about the craziest comeback in NBA Finals history and an unreal night in NYC on Wednesday. Wemby and DeAron Fox falling short, Memes and Zac gearing up for Game 5 in San Antonio and Hater Hank out in full force (00:00:00-00:44:52). We talk Stanley Cup Final and the Knights might have a Carter Hart problem plus World Cup Day 1 (00:44:52-00:58:34). Spencer Hawes joins us in studio to talk about Game 5 which he attended, what the Spurs can do to get back in the series, what a team talks about after a loss like that and more (00:58:34-01:25:37). Illini Head Coach Bret Bielema joins the show to talk football, Chili's and Pig Farming (01:25:37-02:03:51). Preseason Mt Rushmore with Hanks dad as we do the Mt Rushmore of Non Alcoholic drinks plus Fyre Fest of the week.You can find every episode of this show on Apple Podcasts, Spotify or Netflix. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/pardon-my-take

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAW #AMISee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Allen and RD try Mich Ultra Zero Lime!Cheers!Become a supporter of this podcast: https://www.spreaker.com/podcast/strikeout-beer--2992189/support.

Welcome to the latest episode of the Food and Beverage Magazine Podcast, hosted by the Editors of Food and Beverage Magazine. In this week's episode, we explore the latest industry news, starting with experiential marketing and Aperol's Share the Moment summer campaign with Hilary Duff on the Lucky Me Tour. We also highlight exciting culinary leadership changes, including Bradley Lowicki taking the helm as Executive Chef at The Rebel Room and Casey McMinn's promotion to Executive Chef at The Ava Hotel Paso Robles.For those curating seasonal offerings or looking for the perfect present, we dive into our ultimate Food and Beverage Father's Day gift guide. We feature premium selections like Le Sous Bois Champagne by Billecart-Salmon, the 2022 Estate Cabernet Sauvignon from Chateau Montelena, Isiah Thomas's Kosher Champagne Collection, and True Story Foods charcuterie bundles.We also examine major industry partnerships driving the future of hospitality. We discuss the James Beard Foundation's new multi-year alliance with American Express and Resy to support independent restaurants across the United States. Additionally, we cover the Culinary Institute of America's collaboration with Prosper Company to advance health and sustainability in the foodservice sector.For full articles on these stories, exclusive insights, and daily industry news, always make sure to visit fbmagazine.com. Thank you for listening, and remember to bookmark fbmagazine.com so you never miss the latest trends in the global hospitality world.

S6E6 Campari America's Allison Varone on mindful drinking and the new rules of beverage brand building with Gen ZEveryone keeps repeating that Gen Z doesn't drink. The data tells a far more interesting story about mindful drinking and this episode unpacks it.In this episode of The Retail Razor Show, Ricardo Belmar and Casey Golden sit down with Allison Varone, Head of Marketing at Campari America, for a genuine masterclass in beverage brand building. With more than 20 years across the wine and spirits industry, Allison leads marketing for one of the most iconic brand portfolios in the world: Aperol, Campari, Wild Turkey, Courvoisier, Grand Marnier, Espolòn Tequila, and the newly US-launched Crodino, a non-alcoholic spritz beloved in Italy since 1965.This conversation goes beyond the headlines about the spirits industry to explore the cultural shifts, strategic bets, and marketing instincts behind some of the most recognizable drinks in the world, and what they mean for anyone building consumer brands in 2026.What We Cover·       How Gen Z is redefining drinking culture, and why mindful drinking is a growth opportunity for the spirits industry rather than a threat·       The "zebra striping" trend: how consumers now bounce between alcoholic and non-alcoholic beverages depending on the occasion·       Crodino's US launch and the strategic timing behind Campari America's move into the non-alcoholic spirits space·       Why occasion-led marketing has replaced category-first brand thinking across the beverage industry·       What Aperol's Coachella activation and Negroni Week reveal about experiential marketing ROI·       How Wild Turkey's "Don't Change a Damn Thing" campaign keeps a heritage brand culturally relevant on TikTok·       The real playbook for challenger brands trying to break through a crowded beverage market·       What premiumization actually means when consumers are cautious, and how Espolòn Tequila balances premium with accessible·       Inside the Campari Academy and how bartender education becomes a competitive advantage·       A bold look at the spirits industry in 2035: more inclusive, more occasion-led, and centered on human connectionA Standout Idea from This EpisodeAllison's advice to brand strategists was refreshingly direct: focus less on categories and more on how consumers are actually evolving. Lead with the occasion, then figure out where your brand fits into that moment. That is brand strategy advice that travels far beyond the spirits industry.Whether you work in retail, brand marketing, CPG, or you are simply curious about how culture shapes consumer behavior, this episode delivers insight you can use immediately.This Episode is Brought to You By RetailClub.Join 2,000 retail leaders at RetailClub AI Festival, September 22–24 in Huntington Beach. Dive deep into how AI is reshaping retail while soaking up the sun at a fully outdoor, beachside venue. Decision-makers from retailers and brands can attend with free tickets and up to $1,250 in travel reimbursement. Head to retailclub.com to learn more. https://retailclub.com/retail-razor-podcastSubscribe & FollowIf you enjoyed this episode, please leave us a 5‑star rating and review on Apple Podcasts, Spotify, or Goodpods. Subscribe on YouTube so you never miss an episode and check out the other shows in the Retail Razor Podcast Network: Retail Transformers, Blade to Greatness, and Data Blades.Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://go.retailrazor.com/utubeAbout our GuestAllison Varone, Head of Marketing, Campari America. https://www.linkedin.com/in/allison-varone-4650901/https://www.camparigroup.com/enAllison Varone is Head of Marketing at Campari America, a growing powerhouse group in the U.S. spirits market. A seasoned executive, leader and strategist, she has more than 20 years of experience driving growth, market share and profitability for both large and small brands. She joined Campari America in 2024 and previously served as Vice President of Channel and Customer Marketing, where she lead Campari America to some of its greatest partnerships and campaigns, including Negroni Week for Campari, SKYY Vodka for PRIDE, Courvoisier Bring Your Own Courvoisier campaign and Aperol as a sponsor of the U.S. Open and the official Spritz Partner at Coachella.Chapters00:00 Opening Teaser00:49 Show Intro06:02 Welcome Allison Varone07:23 Gen Z & Mindful Drinking Culture09:09 Non-Alc Innovation & Product Strategy12:46 Occasion-Led Marketing & Coachella14:39 Shifts in Consumer Behavior17:02 Spanning Generations Across the Portfolio19:26 Measuring Activation Impact21:27 Advice for Challenger Brands24:33 Honoring Heritage Brands26:22 Premiumization & Value28:18 The Campari Academy & Elevated Experiences30:53 The Spirits Industry in 203533:17 Advice for Brand Strategists35:27 Wrap-Up37:23 Show CloseMeet your hostsHelping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2026. Thinkers 360 has named him a Top 10 Thought Leader in Retail, a Top 25 Thought Leader in AGI and Careers, a Top 50 Thought Leader in Agentic AIand Management, and a Top 100 Thought Leader in Digital Transformation and Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University's Center for Retail Transformationand the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.Casey Golden, is the North America Leader for Retail & Consumer Goods at CI&T, and CEO of Luxlock. She is a RETHINK Retail Top Retail Expert from 2023 - 2026, and Retail Cloud Alliance advisory council member. After a career on the fashion and supply chain technology side of the business, Casey is obsessed with the customer relationship between the brand and the consumer and is slaying franken-stacks and building retail tech! MusicIncludes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Heston Mimms, published by Imuno.

Welcome to the latest episode of the Food and Beverage Magazine Podcast, hosted by James and Olivia, your trusted Food and Beverage Magazine Editors. In this episode, the Food and Beverage Magazine Editors dive into a massive week of culinary and hospitality news. We begin with a deep dive into Chef Antonia Lofaso's candid insights on the hospitality industry, discussing her thoughts on authenticity, intuition, and the future of dining. We then explore exciting product expansions and creative campaigns, including the growth of Barilla's organic Al Bronzo pasta line and Blue Moon's limited-edition celestial-inspired marketing strategy. Next, we cover major leadership moves and events, highlighting Shannon Tebay's appointment as Director of Mixology at The Venetian Resort Las Vegas and Chef Marcus Samuelsson's upcoming keynote at the 2026 Summer Fancy Food Show. Finally, we celebrate a new era for our own brand, detailing the launch of Food and Beverage Magazine's six new targeted industry publications. For full articles on these stories, exclusive insights, and daily industry news, always make sure to visit fbmagazine.com. Thank you for listening, and remember to bookmark fbmagazine.com so you never miss the latest trends in the global hospitality world.

Is drinking a 0.5% beer "cheating," or is it a powerful tool for long-term success? Coach Matt dives into the rapidly growing world of non-alcoholic (NA) beverages, debunking common myths and exploring the pros and cons for high achievers.  Discover the science of hypersensitivity and why trace amounts of alcohol which also occur naturally in orange juice and ripe bananas affect the brain differently after you quit drinking. This episode provides a framework to help you decide if NA drinks strengthen your alcohol-free identity or act as a "biological bridge" back to old habits. Learn to navigate patio season with total clarity and make the best choice for your high-performance lifestyle.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

The occasions for non-alcoholic beer are ever expanding, but so, too, is the competition. Best Day Brewing founder Tate Huffard has spent the last five years working to build a brand to last. We dig into what's been the secret sauce to their growth, from the brewing process to the retail shelf, and what has helped them to stand out in an ever-crowded field.We cover Tate's surf-culture origin story behind BDB, how the consumer occasion for NA beer has shifted since 2021, and where Tate sees the brand fitting in a market that's increasingly defined by wellness and fitness positioning, or celebrity fame.Key Topics:The Founder Story: Why a group of surfers missing morning sessions became the unlikely starting point for one of the country's few NA-only craft breweries with national distribution.The Evolving Occasion: How and where people are actually reaching for NA beer in 2026, and why the answer might surprise you.Crowded Market, Distinct Identity: With fitness brands and celebrity labels flooding the space, where does Best Day's long-term positioning actually live?Cracking Retail and Hospitality: The misconceptions distributors still hold, and how close we really are to seeing significant NA variety on restaurant menus.What's Next: After the launch of Wild American Pilsner, what's ahead for this Sausalito-based brand?Mentioned in this episode:Best Day BrewingWe'd love your feedback!

Welcome to the latest episode of the Food and Beverage Magazine Podcast, hosted by James and Olivia, your trusted Food and Beverage Magazine Editors. In this week's episode, the Food and Beverage Magazine Editors explore a massive week of news across culinary milestones, experiential travel, and shifting consumer trends.We start in the hospitality and restaurant sector, celebrating the 70th anniversary of Bern's Steak House, a Tampa institution known for its massive 7,000-bottle wine collection and impeccable culinary consistency. We also cover the highly anticipated reopening of Santa Monica's iconic Circle Bar dive club, and the refined coastal vision of new Chef de Cuisine Quentin Diez at the Forbes Five-Star acclaimed Aurelia at Castle Hill.In hotel and travel news, we discuss the multimillion-dollar 125th-anniversary renovation of Waikiki's historic Moana Surfrider, alongside the immersive new wellness and culinary experiences at The Ritz-Carlton, South Beach. For those seeking the ultimate adventure, we dive into the launch of The Manta Resort's new eco-friendly Underwater Room off the coast of Pemba Island, Tanzania.We then analyze major shifts in the consumer packaged goods and food technology space. Our hosts examine how the rise of GLP-1 medications is fundamentally altering consumer eating habits and driving demand for single-serve and portion-controlled packaging solutions. We also share insights from the Viva Fresh Expo on how the concept of consumomics is reshaping the future of the fresh produce industry.In branding and partnerships, we highlight Chef Boyardee's new line of convenient Skillet Meals for families, Lawry's heartwarming Mama Said Lawrys cookout campaign featuring Wiz Khalifa and his mother Peachie, and the power of lasting brand impressions through Steelberry's custom, high-quality ornaments. Finally, we round out the episode with key strategic moves, including Lavazza becoming the exclusive coffee provider across all cabins and lounges for American Airlines, and Oak View Group appointing Katie Harel as the Managing Director of its UK hospitality division.For full articles on these stories, exclusive insights, and daily industry news, always make sure to visit fbmagazine.com. Thank you for listening, and remember to bookmark fbmagazine.com so you never miss the latest trends in the global hospitality world.

Welcome to the latest episode of the Food and Beverage Magazine Podcast, hosted by James and Olivia, your trusted Food and Beverage Magazine Editors. In this episode, the Food and Beverage Magazine Editors dive into major industry shifts, including the launch of Pepperlot, a revolutionary new online marketplace designed exclusively for restaurant real estate by commercial real estate veteran Alex Rusu. We also discuss Bloom Talent Studio, a new female-founded advisory firm aimed at helping high-growth companies align their people systems with their business ambitions.Our hosts cover significant leadership appointments, such as Michelle Armock taking the helm as Chef de Cuisine at MKT Restaurant and Bar, Justin Draper becoming Culinary Director at Dellshire Resort, and Robert Ramer stepping up as Chief Operating Officer of Koloa Rum.We honor industry milestones and philanthropic efforts, discussing Richard Dick Marriott receiving the 2026 Legends Award for his lifetime dedication to the restaurant industry, and the incredible disaster relief work of the Guy Fieri Foundation, which has served over 200,000 meals during crises. The editors also highlight the importance of industry recognition, diving into the PR%F Awards, co-founded by Michael Politz, which celebrate the best consumer brands across the beverage sector.Finally, we explore exciting brand collaborations and product launches, from the unique OluKai and SPAM sandal collection that pays homage to Hawaii's beloved SPAM musubi, to the Kokoro Matcha Latte introduced by Jittery Joe's Coffee and Peter Dale. We also cover the James Beard Foundation's transformative new multi-year partnership with American Express and Resy to support independent restaurants.For full articles on these stories, exclusive insights, and daily industry news, always make sure to visit fbmagazine.com. Thank you for listening, and remember to bookmark fbmagazine.com so you never miss the latest trends in the global hospitality world.

I sat down with Monica Cornitcher, CEO and co-founder of Medase Cocktails, a premium non-alcoholic beverage brand redefining what it means to drink without alcohol. What started as a simple desire for a real cocktail experience without the after-effects turned into a six-figure investment and a fast-growing brand that's now catching the attention of major retailers.Monica shares how she and her co-founder Inga Dyer went from Zoom conversations during the pandemic to building a fully developed beverage company. Instead of rushing the process, they leaned into research, worked with a food scientist, and built a five-year strategy before launching. Their focus was clear: create authentic, full-flavor cocktails that people actually recognize and crave.In this episode, Monica opens up about the real cost of building a physical product, navigating grief after losing her co-founder, and the strategy behind growing through direct-to-consumer before entering retail. This is a powerful conversation about resilience, intentional growth, and building a brand rooted in purpose and community.Main TakeawaysWhy taking time to validate your idea and build a strategy can save you costly mistakesHow to approach launching a physical product without cutting corners on qualityThe importance of direct-to-consumer growth before entering retailHow resilience, grief, and purpose shaped the future of Medase CocktailsHighlights Include00:00 – Introduction to Medase Cocktails03:00 – Monica's first business and corporate background06:00 – The idea sparked during COVID and building with intention08:00 – Why they worked with a food scientist instead of DIY10:00 – Creating a 5-year business strategy before launch13:00 – Identifying their target consumer and product positioning21:00 – Funding the business with $100K+ of personal investment26:00 – Attending Expo West and attracting investors29:00 – Navigating grief after losing her co-founder30:00 – Growth on Amazon and direct-to-consumer success33:00 – Why retail is expensive and how to prepare for it45:00 – Lessons from production mistakes and product quality control47:00 – Competing in a growing non-alcoholic beverage market50:00 – Lightning round insights and toolsLinks Mentioned in This EpisodeSave the Date: Start the Podcast That Builds Your Exit Plan (Friday, May 15)Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you're ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here. Social MediaInstagram: @medasecocktailsTikTok: @medasecocktailsFacebook: Medase CocktailsSide Hustle Pro – @sidehustleproSideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Welcome to the latest episode of the Food and Beverage Magazine Podcast, hosted by James and Olivia, your trusted Food and Beverage Magazine Editors. In this episode, the Food and Beverage Magazine Editors dive into the newest innovations shaping the culinary and hospitality landscape. First, we discuss the groundbreaking partnership between Flytrex and Little Caesars, who are revolutionizing the industry by delivering family-sized pizza orders via the Sky2 drone in just minutes. Next, we look at the booming beverage sector as Pecan Deluxe expands its Dallas facility to double its popping boba manufacturing capacity, aiming for an output of up to 100 million pounds per year. We also explore the intersection of sports and premium dining, highlighting how the Oak View Group is managing the hospitality, concessions, and culinary experience for the 2026 MLB Mexico City Series at Alfredo Harp Helu Stadium. Finally, we cover exciting dining news, from Fogo de Chao elevating the traditional churrasco experience with their new Spicy Steak to the highly anticipated Fall 2026 opening of the 1930s Art Deco-inspired Lady Delilah supper club in New York City. For full articles on these stories, expert insights, and daily industry news, always make sure to visit fbmagazine.com. Thank you for listening, and remember to bookmark fbmagazine.com so you never miss the latest trends in the food and beverage world.

Welcome to the latest episode of the Food and Beverage Magazine Podcast, hosted by James and Olivia, your trusted Food & Beverage Magazine Editors. In this episode, the Food & Beverage Magazine Editors dive into the fascinating intersection of food technology and playful product innovation.First, we explore the groundbreaking milestones in food automation as Chef Robotics reaches an impressive 100 million servings. We discuss how their AI models use real-world data from customer facilities to address industry labor shortages and enhance manufacturing productivity. You can find more in-depth coverage of these technological advancements at fbmagazine.com.Next, we shift to a lighter, sweeter topic: the limited-edition meatball-flavored lollipop created by IKEA Canada and Chupa Chups. What started as an April Fools joke has turned into a real retail product launching this June, proving the powerful role that humor and nostalgia play in modern marketing strategies.For full articles on these stories, expert insights, and daily industry news, always make sure to visit fbmagazine.com. Thank you for listening, and remember to bookmark fbmagazine.com so you never miss the latest trends in the culinary and hospitality world.

When you want an IPA that somewhere between an Non-Alcoholic version and the standard 6% faire, Bay City has you covered! Getaway Day IPA is a 3% ABV beer that deleivers on all the taste, aromas and expectations you have for a standard San Diego IPA but with half the alcohol.

Stupid News Extra 4-13-2026 …The Manager of the Non-Alcoholic Bar Busted for DUI

Giesen Wines are known for great flavor despite the absence of alcohol. We sit down with Giesen's VP of Commercial - US Mary Ferraro to learn about the category and how different occasions are driving purchases.

Garza remembers Chuck Norris, plays Korn riffs & much more!SPONSORS: DistroKid - https://distrokid.com00:00 - RIP Chuck Norris 05:36 - 23 Days Sober 19:47 - J Check-In 22:56 - Heaviest Korn Riff 28:12 - Whammy Pedal & Octave Effects 33:52 - How Heavy Music Shapes You 45:15 - What Your Older Self Thinks About You 48:41 - Going to Local Shows 59:53 - Sevendust & Morgan Rose 1:04:01 - Remembering Dave Brockie 1:12:10 - 3 Bands & Albums to Check Out 1:17:32 - Slaughter to Prevail at Palladium 1:19:12 - Limp Bizkit & Insane Puppet

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Ted is back from a wine and spirits convention in Arizona and has some updates on the changing market and trends. Nonalcoholic beverages and canned spirits are taking off and bourbon and craft beer are on the decline. and For more information, and to check out some of the incredible selections Ted and the team at Haskell's has to offer, visit Haskells.com.

Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins The Hospitality Hangout to share his expertise on the booming non-alcoholic beer market and its impact on the hospitality industry. Discover how Athletic Brewing has grown into a leading brand by reshaping drinking culture and innovating within the beverage segment. Katz dives into brand growth strategies, evolving consumer preferences around wellness and socializing, and the important role of hospitality partnerships in scaling a modern beverage brand. This episode offers valuable hospitality insider insights for restaurant operators, hospitality executives, and anyone interested in hospitality leadership and restaurant growth strategies. Tune in to learn how industry trends are shaping the future of alcohol alternatives in the restaurant and hospitality business. Episode Credits:Sponsored by: DirecTVProduced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: GrodMediawww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dry January always gets me thinking about how poorly the event industry still does when it comes to inclusive beverage experiences. At one event where I was speaking about inclusive dining, everyone at the table was served sake at dinner that night. One guest quietly pulled me aside and said, "This is exactly what you were talking about." He doesn't drink. Neither do I. And in that moment, we were both left out of the toast. The same thing happens when wine is part of the experience. So the question becomes: what happens when a guest isn't drinking alcohol? This week on Eating at a Meeting Podcast LIVE, I'm joined by Rachel M., a second-generation wine producer and the co-founder and author of AFNA Wine Certified™—the world's first professional certification dedicated to alcohol-free and non-alcoholic wine. Rachel brings more than 20 years of experience spanning vineyard development, winemaking, distribution, hospitality, and education. She's also the Founder & CEO of Oceano Wines | Oceano Zero and its luxury non-alcoholic line—showing that non-alcoholic wine can (and should) be treated with the same care, intention, and credibility as traditional wine. We're talking about what safe, sustainable, and inclusive beverage programs really look like in hotels, convention centers, restaurants, and even meetings and events—especially when alcohol isn't a given. We'll cover: ▶ Why non-alcoholic wine is often misunderstood or mis-served ▶ How labeling, alcohol transparency, and staff education directly impact guest safety ▶ What it looks like when NA wine is integrated into pairings, receptions, and banquet programs—without feeling like an afterthought ▶ Why this conversation isn't about removing alcohol, but expanding choice, loyalty, and revenue If you're planning events, managing beverage programs, or serving guests during Dry January (and beyond), this conversation will change how you think about what's in the glass. Join us LIVE. Bring your questions. Share what you're seeing in your own programs. Let's raise the bar—without needing alcohol to do it.

By now, you're no doubt tired of hearing us ramble about season four. So, in this week's episode, it's Producer Sean who does it! We finally got our maestro of Malcontent Media to marathon all eight episodes, and he has some thoughts about…well, pretty much all of it. Liamralt! Larry Fish! Vilgefortz's evil minions! Sex montages! And as if that's not enough, it all happens over a bottle of Proof of Life, a strangely goth non-alcoholic whiskey that we mix up into some mean mocktails. It's a season four celebration that's low on ABV, high on attitude and packed with new perspective. It might not always be clear or coherent perspective, but it's new!

Last week, we hosted a series of three webinars focused on different aspects of nonalcoholic brewing. In this episode of the podcast, we share an excerpt from the first session—focused on formulation—featuring Notch founder Chris Lohring, Halfway Crooks cofounder Shawn Cooper, and Abstrax Hops technical sales manager Craig Thomas. Through the course of the conversation, the trio discuss malt choices and process for NA beers, hop usage and different formats, dialing in bitterness, building body without sweetness, adjusting chloride content for fullness, and much more. If this piques your interest, the full webinars are available for viewing on our website: Formulation Fermentation Finishing G&D Chillers A quick word for the brewers out there staring down a broken chiller. You know the pain—warm fermenters, stressed yeast, and that sinking feeling when the repair quote lands in your inbox. With refrigerant regulations changing and the cost of obsolete refrigerants skyrocketing, sometimes the fix costs more than the unit's worth. G&D Chillers is there to help, whether you're a small brew pub or large full-scale production brewery. Don't throw good money at bad equipment. Invest in a solution that grows with your brewery—and keeps your tanks cold when it counts. Big thanks to G&D Chillers for supporting this podcast since 2019, reach out to them at gdhillers.com/podcast to learn how they can support your next six years of growth. Berkeley Yeast Berkeley Yeast just launched Dry Tropics London! Our best-selling liquid yeast strain, now with all the ease-of-use benefits of dry yeast. Dry Tropics London delivers the soft, pillowy mouthfeel and juicy character you'd expect from a top-tier London Ale strain, but with a serious upgrade: a burst of thiols that unleash vibrant, layered notes of grapefruit and passion fruit. A lot of brewers love the clean passion fruit you get from Tropics, but they don't want every IPA to be a tropical-fruit bomb. At the dry yeast price point, you can pitch and ditch without breaking the bank. Or, you can co-pitch with your house strain to adjust the intensity of the notes. And with nationwide free shipping, there's never been a better time to try Dry Tropics. Order now at berkeleyyeast.com and experience the ease and impact of Dry Tropics London Yeast. PakTech This episode is sponsored by PakTech—delivering craft-beer multipacking you can trust. Our handles are made from 100 percent recycled plastic and are fully recyclable, helping breweries close the loop and advance the circular economy. With a minimalist design, durable functionality you can rely on, and custom color matching, our carriers help brands stand out while staying sustainable. Trusted by craft brewers nationwide, we offer a smarter, sustainable way to carry your beer. To learn more, visit paktech-opi.com. Indie Hops Strata Cryo The multilayered wonders of Indie Hops Strata are now easier than ever for brewers to tap into. Introducing Strata Cryo, in collaboration with Yakima Chief Hops. Whether brewing up a single-hop Strata IPA to wow customers with the depth of flavor this variety delivers or modernizing your flagship IPA to continue setting the highest standards, Strata T99, Strata CGX, Strata HyperBoost, and now Strata Cryo provide the tools for you to create your unique masterpiece. Indie Hops Strata. Life is short. Let's make it flavorful! Midea 50/50 Flex This podcast is sponsored by the Midea 50/50 flex—the industry's first dual compartment three-way convertible freezer. The 50/50 Flex is designed to flex with your life. It can convert to all fridge, all freezer, or half and half with just the touch of a button. Plus, with reversible doors and adjustable storage compartments, you can stay organized no matter your food-storage needs. The 50/50 Flex is also designed to maintain a stable temperature even in non-climate-controlled spaces. So it's perfect for your garage, man cave, or wherever you need a little more space. Maybe use all 20 cubic feet as a beer fridge! Check out Midea.com/us/ for more information on how to take your beer storage to the next level. Old Orchard The beyond-beer space is booming, and Old Orchard is here for it, supplying breweries with fruit ingredients for all your beverage needs: low/no alcohol, hard lemonades, seltzer, cider, and more. Old Orchard has supplied hundreds of industrial customers across 49 states, including nationally and internationally loved brands, so you'll be in good company. More information and free samples are waiting at oldorchard.com/brewer. Brightly Software Brightly Software, a Siemens company, partners with organizations at every stage of their asset lifecycle journey. Brightly is a complete asset-management and operations software that enhances organizational sustainability, compliance, and efficiency through data-driven decision making. Streamline maintenance, simplify capital planning, and optimize resources with solutions uniquely designed to support long-term goals. Learn more at brightlysoftware.com. 2026 Brewers Retreat Tickets are on sale now for the annual Craft Beer & Brewing Brewers Retreat August 23–26 in the hop country of Yakima Valley, Washington. There's nothing like this fantasy homebrew-camp experience, as you brew in small groups led by some of the most inspiring brewers in the world—folks such as Vinnie and Natalie of Russian River, Ben from Breakside, Henry and Adriana of Monkish, Kelsey from North Park, Whitney from Grand Fir, Sean from Lawson's Finest, and more. This year we'll be brewing under the bines at Bale Breaker, and it's sure to be an unforgettable experience. Tickets are on sale now and going fast at brewersretreat.com.

AllMomDoes host Julie Lyles Carr welcomes Christy Osborne back to the podcast! Christy was on the show a few years ago, early in her sobriety journey. Today, she returns to talk about the latest research on alcohol dependence, why women struggle to talk about their alcohol use in church settings, and much more!Show Notes: https://bit.ly/4rIbTe5 Takeaways:Christy Osborne shares her journey to sobriety and its impact on her life.The sober curious movement is gaining traction, especially among younger generations.Alcohol is classified as a class one carcinogen, similar to tobacco.Women often feel unable to discuss their struggles with alcohol in church settings.Socializing without alcohol can lead to deeper connections and authentic interactions.Nootropics and other alternatives to alcohol raise questions about dependency and coping mechanisms.Cortisol levels are affected by alcohol consumption, impacting mental health.Non-alcoholic alternatives can be helpful for those transitioning away from alcohol.Community support is crucial for women navigating sobriety.The journey to sobriety is ultimately about drawing closer to Jesus.Sound Bites:"I had this actual come Jesus moment.""Alcohol is a class one carcinogen.""We are not meant to live life alone."Chapters:00:00 - Introduction and Welcome Back02:12 - Christy's Journey to Sobriety04:43 - The Sober Curious Movement08:43 - Understanding Alcohol's Impact on Health14:06 - Socializing Without Alcohol17:10 - Nootropics and Alternatives to Alcohol18:53 - Avoidance and Alcohol20:53 - Cortisol and Alcohol's Effects22:54 - Non-Alcoholic Alternatives24:33 - The Power of Community27:07 - Upcoming Events and Closing ThoughtsKeywords: sobriety, alcohol, health, community, women, coaching, sober curious, mental health, non-alcoholic, support

News, Government approves extension of special long-term residence for Ukrainian refugees, Non-alcoholic beer: A healthy sip of the golden brew in Dry February, Prague as a hub? What the Epstein files reveal about Czech connections

The Wonderful World of Wine (WWW) Episode 309 Hosts Kim Simone and Mark Lenzi explore all things wine with you! Decoding Non-Alcoholic Wine with Rachel Martin Get ready for groundbreaking wine education on The Wonderful World of Wine (WWW) as Kim and Mark host Rachel Martin, the visionary Founder and CEO of Oceano Wines ( www.oceanowines.com ) and Co-founder of the AFNA Wine Certification Program (Alcohol-Free Non-Alcoholic).( www.alcoholfreeaficionados ) In this can't-miss episode, Rachel uncorks the secrets behind this trending wine style and the professional knowledge powering its growth. She shares her deep wine background and guides listeners on the proper way to refer to non-alcoholic wines. The conversation centers on her brand, Oceano 0, which is making waves as one of the first U.S. non-alcoholic wines made with a true sense of place and vintage dated. You'll get the scoop on: The intricate process to make non-alcoholic wines, including the advanced techniques that preserve quality. An in-depth look at the use of additives, with a specific focus on Velcorin(dimethyl dicarbonate) for microbial control. Costs, shelf life, storage, and aging potential of non-alcoholic wines. The specifics of carbonated n/a wines. Crucial FDA and TTB label information for the category. Fascinating stories and trends in the n/a world. Details on the AFNA Wine Education Program, the first-of-its-kind credential for beverage professionals. How and where you can get your hands on the Oceano 0 wines. Rachel is here to prove that removing the alcohol doesn't mean sacrificing a wine's complexity or its compelling story. Cheers, Kim and Mark

Hosts: Carolyn McMakin, MA, DC       &       Kim Pittis, LCSP, (PHYS), MT 01:37 Patient Case Study: Phantom Limb Pain 09:13 Understanding Liver Health and Detoxification 17:48 Addressing Non-Alcoholic Fatty Liver Disease 29:51 Treating TMJ with FSM 34:17 Understanding Trigger Points and TMJ 37:01 Exploring Eczema and Its Causes 40:27 Post-ACL Reconstruction and Rehabilitation 49:19 Addressing Dementia and Its Potential Causes 55:28 Innovations in Surgical Solutions for Arthritis 57:11 Conclusion and Final Thoughts In the realm of medical practice, understanding various pain management and treatment techniques is essential, especially for medical professionals dealing with complex conditions. This guide delves into methods for treating various kinds of pain, nerve issues, and conditions such as liver toxicity, TMJ, and osteoporosis, as well as discussing new insights into dementia related to sensory loss. **Managing Phantom Limb Pain** Phantom limb pain can occur when nerves are damaged, leading to sensations in a limb that is no longer present. A case in point is the experience of nerve damage in the big toe, where the perceived pain resembles that of a phantom limb. Identifying and running specific treatment protocols such as 40/89 can be effective in alleviating such pain. **Understanding Trigger Points** Trigger points in muscles like the upper trapezius are often symptoms rather than causes of pain. They might originate from other underlying issues such as rotator cuff injuries. Treatment should focus on repairing associated injuries and reducing muscle tension through methods like running specific protocols tailored to nerve and muscle conditions. **Liver Health and Detoxification** The liver plays a crucial role in detoxifying the body, and certain conditions like cirrhosis require targeted treatment. Managing liver health may involve treating for toxicity, anesthesia, and providing support through supplements like lipoic acid and milk thistle. Protocols for conditions like non-alcoholic fatty liver focus on dietary management, particularly the reduction of carbohydrate intake. **Restoring Muscle and Joint Function** In treating joint issues such as TMJ, understanding the biomechanical contributions is vital. A detailed approach involves treating torn or broken ligaments and connective tissues. For post-surgical recovery, such as ACL reconstruction, encouraging the appropriate exercises without further straining repaired tendons is key. Coordinated movement must be restored cautiously to ensure proper healing. **Dealing with Eczema and Immune System Responses** Eczema can often be linked to immune responses and is treated by addressing histamine levels and inflammation. It's often associated with other conditions such as MCAS, and a multi-pronged treatment approach that targets the immune system, skin, and gut health is often beneficial. **Dementia and Sensory Loss** The loss of olfactory senses (smell) can be a predictor of dementia. Understanding the relationship between sensory loss and cognitive decline is critical in early intervention. Questions regarding vaccination effects, particularly related to COVID-19, should be explored as they might impact the onset or progression of symptoms. Pain management and treatment are multifaceted, requiring a comprehensive understanding of the physiological and neurological factors involved. By addressing underlying causes of symptoms like phantom limb pain, improving liver function, and adopting holistic approaches to conditions like eczema and dementia, medical professionals can enhance treatment outcomes. Understanding these dynamics can empower healthcare providers to offer more effective interventions for various complex conditions.

Paul's been a a friend for ages; he's former London bartender and bar owner, taught seminars for the WSET and Diageo, has lived all over the world* as a conservation biologist - and founded Everleaf. *And is currently wrapping up several years living in Iceland!We chatted about his many careers, the bar biz, learning Chinese, being part of Diageo's Distill Ventures brand incubator program, the state of non-alc, and a whole lot more. Enjoy!Paul on IG: https://www.instagram.com/everleaf_paul/?hl=enEverleaf on IG: https://www.instagram.com/everleafdrinks/?hl=en (Get in touch with Duff!Podcast business enquiries: consulting@liquidsolutions.org (PR friends: we're only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won't supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.) Retain Philip's consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.orgPhilip on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Facebook: facebook.com Old Duff Genever on X/Twitter: ...

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Bars aren't losing money on non-alcoholic drinks.They're losing money by misunderstanding them.As guest behavior shifts toward functional, botanical, and alcohol-free options, the bars winning right now aren't guessing, they're following the math.In this episode, I break down why non-alcoholic drinks can match or exceed cocktail margins, how pricing psychology has changed, and what happens when you treat this category like a system instead of a patch.If your menu hasn't evolved with how people actually choose drinks now, this episode explains what changed.

On this episode of Taste Buds with Deb, host Debra Eckerling speaks with Hilary Sheinbaum, a journalist and the founder of GoingDry.co, a non-alcoholic (N.A.) events and menu curation company. She is also the author of "Going Dry: A Workbook: A Practical Guide to Drinking Less and Living More" and "The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month."    Ten years ago, Sheinbaum participated in Dry January for the first time. She had no idea it would change her life!   "I made a very spontaneous, silly bet with one of my guy friends on New Year's Eve," Sheinbaum, who was working as a red carpet entertainment journalist at the time - and also wrote articles on beer, wine and spirits, explains.    The first one to take a sip of alcohol in January lost. Her friend lasted around three weeks, Sheinbaum made it through the entire month.    "That was New Year's Eve 2016, and here we are 10 years later, 10 dry Januarys later," she says. "I won a very expensive dinner at a Michelin star restaurant, but honestly the impact that it has had on my life for the past 10 years is worth so much more."   Hilary Sheinbaum talks about going dry: the reason, the trend, and the community aspects. She also talks about her origin story, sober curiosity, and her favorite non-alcoholic margarita recipe, which you can get at JewishJournal.com/podcasts.   "There is dry January, there is sober October; you can really go dry at any point in the year or for more than a month if you like," she says. "It's not about putting pressure on yourself to be [perfect], it's really about seeing how reducing alcohol in your life can make it better on a day-to-day basis."    Learn more at HilarySheinbaum.com and GoingDry.co. Follow @hilarywritesny and @goingdry.co on Instagram. For more from Taste Buds, subscribe on iTunes and YouTube, and follow @TheDEBMethod on social media.

Well Seasoned Librarian Podcast Season 16 Episode 18 Guest: Julia Halina Hadas Bio: ulia Halina Hadas is the bestselling author of WitchCraft Cocktails and Moon, Magic, Mixology and is the leading mixologist in the witchcraft and spiritual spheres - combining her professions and passions of witchcraft, mixology, and astrology. Her most recent work, The Modern Witchcraft Book of Astrology, reflects her witchcraft and healing practices, where she incorporates the meaning and myth of astrological archetypes and transits for empowerment, transformation, and manifestation. She is a certified reiki, crystal, energy worker, and holds a BA in Anthropology, with minors in Public Policy and English Literature. Magical Mocktails: https://www.amazon.com/Mystical-Mocktails-Nonalcoholic-Mindful-Affirmations-ebook/dp/B0FM282646?ref_=ast_author_dp_rw&th=1&psc=1&dib=eyJ2IjoiMSJ9.2-hgKPAH1Oa18vT-W_v9ITdVkXs-AHcjhF_EMNp97BD1chHZ_z_bqYgrXHFFhUsZYpSQJJ9bmAsWcxgmpXI4NuAP6F8yfJGh-XGjBQPyg7g.kTVtEJ9BK7KCiLyObGtGalK6MnLZ2CCxbvFTzHwsRN4&dib_tag=AUTHORWebsite: WitchcraftCocktails.com.About the Well Seasoned Librarian (Reviewer)Hailing from San Diego and spending his teenage years in the Pacific Northwest, Dean Jones has become a seasoned resident of the San Francisco Bay Area for over 30 years. A true foodie and lover of the written word, Dean wears many hats: librarian, Podcaster, cookbook reviewer, and writer.Catch him at book festivals, farmers' markets, bookstores, or savoring a delicious meal at a local restaurant. Dean's passion for food and literature shines through his published works. You can find his reviews in “Amoral Beatitudes Magazine” and his insightful articles on platforms like Medium's “One Table One World,” “The Cookbook for All,” “An Idea,” and “Authors What Are You Reading?” Currently, Dean keeps Benicia Times Herald readers informed with his regular cookbook review column.

If you'd like to Support the Podcast, you can buy me a glass of wine and get a shoutout on a future episode!I read an article today called "Nonalcoholic wine is still terrible. Will it ever get better?" It's by Ester Mobley in the 1/24/26 San Francisco Chronicle and it inspired me to add to and re-release our episode from last January, where 4 of us got together to taste a lineup of De-Alcholoized Wines. It was a great episode, entertaining and enlightening... so here's your chance in case you missed it!The rise of NOLO wines (non-alcoholic or low-alcohol alternatives) is a hot and polarizing topic in the beverage industry. Listen in as Michael and I and our good friends and fellow wine industry professionals, Hoby and Justin, taste through sparkling, white, rosé and red non-alcoholic wines and share our unfiltered responses with each other!Learn about the different methods used to create non-alcoholic wines, preserving flavor during alcohol removalHow are de-alcoholized wines different from the sparkling grape juice we were all served as kids during the holidays?Can Nolo wines fully replace traditional wines, or are they just enjoyable alternatives?Want to hear more of Dr. Hoby Wedler? Listen to this episode where he talks about Seeing Flavor and Tasting Color and our episode talking about the "Come Over October Campaign". Follow him on INSTAGRAM and check out his WEBSITE.We tasted: Zilch sparkling roséFre Rose and Sauvignon BlancGiesen New Zealand Sauvignon Blanc and Red BlendHand On Heart Cabernet SauvignonAriel Cabernet SauvignonOther resources and links: Podcast website: www.sipwithnikki.com: Sign up there to be part of our SIP Community and receive my free Wine Tips downloadDid you know I make my own wine here in Sonoma County? My 2022 Sollevato Sangiovese and 2023 Grenache are available to be shipped to most US...

Send us a textIn this episode we subscribe to the viral "Dry January" movement and sample a bunch of non-alcoholic beer offerings from Sierra Nevada Brewing Company and BERO.  Do these "beers" taste any good or was this just a waste of time and taste buds?  Tune in to hear our thoughts?

This is The Beer Is Fundamental Show. This is Episode 143 and we want to welcome you once again to the NeighBeerHood where craft beer is always the talk of the town. We are your hosts, BT aka O-Beer-Wan Kenobi the Jedi Knight of craft beer and Lady T. BT is observing Dry January and it is hard on him. He is detoxing and it is driving him crazy. Lady T is trying to be as supporting as she can. But she is not observing Dry January. This episode’s libation is The Green Fizz. It is a non-alcoholic drink that has a gin base. It is quite tasty. The ingredients are below. It is a recipe that can be found on the site of one of our new advertisers, Viski. Ingredients: (Serves 1) 1½ oz Zero proof gin 2 oz Green juice (spinach, kale, apple) 1 oz Pineapple juice A few slices of cucumber, kiwi, and green apple Ginger beer to top DIRECTIONS: Add cucumber, gin, green juice and pineapple juice to a cocktail shaker and muddle. Add ice and shake, then double strain into an ice-filled glass. Top with ginger beer and garnish with cucumber slices.

While it's easy to find a hops-forward IPA or a crisp lager that fools even the best beer connoisseur… de-alcoholized wines leave something to be desired. They are often too bitter, too sweet, or too watery, tasting more like something you would serve at a kids' party than an adult beverage. So we speak with Wes Pearson, a senior research scientist and sensory group manager at the Australian Wine Research Institute about why that is, and how we can change that.

Many people try to cut back on alcohol for their New Year's resolutions and these days there are many non alcoholic beverage options to consider for those looking to stick with it. Ted explains how alcohol is actually removed from beer, wine and spirits and the products that are available today. For more information, and to check out some of the incredible selections Ted and the team at Haskell's has to offer, visit Haskells.com.

We had to take a break after last weeks high ABV bonanza. We needed to take things down a few notches. We're doing Dry January...for this episode at least. We've got the non-alcoholic beers from Omnipollo, Mikkeller and Sierra Nevada. The world of non-alcoholic beers has really changed. Gone are the days of lame flavorless pilsners and lagers. Breweries are really upping their game going for it. We got stouts, sours and IPAs. #beer #craftbeer #drinks #dryjanuary #stout #sourbeer #ipa #non-alcoholic

How did winemakers first figure out how to remove alcohol from wine without destroying it? Why is it so difficult to perfect the flavours and aromas in wine once the alcohol is removed? Why do some non-alcoholic wines keep their fruity aromas while others seem to lose everything? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Dr Wes Pearson, a senior research scientist at the Australian Wine Research Institute in Adelaide. You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.   Highlights How was the German winemaker, Carl Jung, a pioneer in the field of no and low alcohol wine? Why is the reverse osmosis process better suited to small alcohol adjustments rather than full dealcoholization? How has the spinning cone column become one of the most effective tools for removing alcohol from wine? Why is it so challenging to preserve flavour and aroma in non-alcoholic wines? Why are low alcohol wines often more successful than alcohol free wines? How can vineyard and fermentation choices reduce alcohol while preserving wine character? Why do lower alcohol wines preserve a sense of place more successfully than fully de-alcoholized wines? How do beer producers have more technical options for making low alcohol products than winemakers? What is the connection between alcohol and mouthfeel? Why is Sauvignon Blanc often the most successful base for alcohol free wine? How does Wes envision the future of non alcoholic wine?   Key Takeaways How did winemakers first figure out how to remove alcohol from wine without destroying it? The story goes that Carl Jung was somewhere in India, in the Himalayas, and he noticed that water boiled at a lower temperature and started thinking about, oh, well you know, they had a family winery and I wonder if we can take ethanol out if we boiled it at a lower temperature. Understanding, of course, classic distillation ethanol boils at around 70-something degrees and water would boil at 100. So you could boil your ethanolic solution, remove the ethanol, trap it on this side, leave your water here or whatever solution you have your ethanol in, and then keep the ethanol. That's classic distillation. Normally we keep the distillate, we keep the alcohol, and get rid of what we've taken it out of. Now we want to keep what we've taken it out of and get rid of the ethanol. So that was the whole premise behind vacuum distillation. Why is it so difficult to perfect the flavours and aromas in wine once the alcohol is removed? When that wine comes off the spinning cone column, it's not a pleasant drink. It's extremely acidic. You've concentrated the acids by about a third, and as well, you've lost all the flavor. Also the flavor that balances out all that acid is gone as well. We need to do a lot of work in building that back up. We should use more tools that we have to try to build some of these up, to build flavor. Now, of course, from the economics behind this, these are not expensive products. So we can't just whack everything in there and hope for the best. We have to have some judiciousness when it comes to how much these things cost and how much you can add, and how we can do this to recover what we've taken out and put back so that it's more cost effective. This is all part of the research that we're working on. Why do some non-alcoholic wines keep their fruity aromas while others seem to lose everything? When the yeast eat the sugar in the grape juice, those sugars are all attached to all kinds of other chemical compounds. The yeast come along, they eat the sugar, and release the flavor compound. And so those fermentation products, most of them are esters and organic acids. Now the esters are the really pretty things that we smell, all the fruity flavors. And the organic acid portions of those, they're less appealing. Now, when you put those through the dealcoholization machine, the spinning cone column in particular, you get the stinky stuff staying, and you get the nice stuff going. Within Sauvignon Blanc, you lose the acetate, but actually three-mercaptohexanol smells lovely. It smells like passion fruit, and so that stays. Where if your wine doesn't have thiols, something like Chardonnay, which is much lower in thiols, you don't get that retention of that character.   About Dr. Wes Pearson Dr Wes Pearson is a senior research scientist and sensory group manager at the Australian Wine Research Institute in Adelaide. He holds a BSc in Wine Biochemistry from the University of British Columbia, a diploma in Applied Sensory and Consumer Science from the University of California Davis and a PhD from Charles Sturt University. He has worked in the sensory group at the AWRI since 2010 and has completed hundreds of sensory studies and authored over 25 research papers in that time. He is an alumnus of the Len Evans Tutorial and of Wine Australia's Future Leaders program and sits on the board of directors for the McLaren Vale Grape Wine and Tourism Association. He has judged at multiple capital city and regional wine shows and has been an educator/judge for the AWRI's Advanced Wine Assessment Course for more than a decade. He is also an accomplished winemaker, having made wine in Canada and France, and currently makes wine under his Juxtaposed label in McLaren Vale, South Australia.           To learn more, visit https://www.nataliemaclean.com/371.

After 2025 ended on a high note for the major averages, Mike Santoli flags the market indicators he'll be watching in January 2026. The first day of the new year also brings a new mayor for New York City and a new boss for Berkshire Hathaway. After 60 years, Warren Buffett has officially stepped down as CEO, handing the reins to successor Greg Abel. The national wealth tax debate is playing out in California, where billionaires are threatening to leave the state over proposed legislation. Former U.S. Senators Heidi Heitkamp (D-ND) and Pat Toomey (R-PA) discuss the suggested policy and its implications. Plus, healthy resolution-makers have more nonalcoholic drink choices than ever. CEO and co-founder of Athletic Brewing Bill Shufelt discusses his brand's 12 styles of NA beers, mocktails, and increased market share.  Heidi Heitkamp & Pat Toomey - 24:32Bill Shufelt  - 41:04 In this episode:Becky Quick, @BeckyQuickRobert Frank, @robtfrankMichael Santoli, @michaelsantoliKatie Kramer, @Kramer_Katie Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ad free on patreon @www.patreon.com/dopeypodcastThis week on Dopey! It's Christmas Eve! Wishing all the listeners a Merry Fucking Christmas! This week we open the show reminding everyone about patreon and reading a note from incarcerated Dope - Montana about prison life, Toastmasters, college aspirations, and his badass DIY cubicle decor.We reflects on Christmas's universal meaning – love, hope, togetherness – while sending love to the Reiner family. The main interview features longtime friend and DopeyCon organizer Rachel Hechtman (@soberincentralpark), recorded the day the Nick Reiner news broke. Rachel shares her wild journey: early drinking and coke at 14, boarding school antics (including Paris Hilton-sourced coke), dealing at Dartmouth, drug-induced psychosis, a secret marriage to an Italian guy (Giuseppe!), massive weight loss (80 lbs), and getting sober through daily Central Park walks with her dog George during COVID – no 12-step, just determination, walking, and community-building.All that plus copious Nick Reiner Spotify comments on this brand new Wednesday version of that good old dopey show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

While you may need to forego you favorite drink while you're expecting, you shouldn't have to miss out completely. Introducing the "mocktail" which combines great ingredients and garnishes for the perfect non-alcoholic drink during your pregnancy. Today we're putting some of these recipes to the test by making them right in our studio! Learn more about your ad choices. Visit megaphone.fm/adchoices

#712 When Joe Chura quit drinking during the 75 Hard challenge, he didn't just transform his health — he found his next business! In this episode hosted by Brien Gearin, Joe shares how that personal decision sparked the launch of Go Brewing, a non-alcoholic beer company built from his garage that's now on track to hit $10 million in revenue. With a background in tech and automotive, Joe applied his digital marketing and DTC expertise to grow the brand online, sell to over 60,000 customers, and gather powerful customer data that helped him land 6,000 retail placements across 23 states. He explains why they built their own brewery instead of outsourcing, how they created a unique taproom experience, and what it takes to stand out in the emerging NA beverage space. If you want a behind-the-scenes look at building a fast-growing CPG brand from scratch, this episode is packed with insights! (Original Air Date - 5/3/25) What we discuss with Joe: + Origin of Go Brewing during 75 Hard + Brewing beer from his garage + Scaling from 0 to 60,000 customers + Using DTC to gather customer data + 6,000 retail placements nationwide + Building a taproom for NA beverages + Strategic hiring and lean marketing + Challenges of beverage distribution + Differentiating in a growing NA market + Plans for THC and electrolyte drinks Thank you, Joe! Check out Go Brewing at ⁠GoBrewing.com⁠. Follow Joe on ⁠Instagram⁠ and ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode we dive into several offerings by Lyre's Non-Alcoholic while chatting about throwbacks, October of 2019, drunk raccoons, sleeping on a nice cool tile floor, Australian Lyres, no expectations and a healthy does of curiosity, American Malt, Australians saying No,  the highest of hopes, Karo syrup with lemon, left foot in the air and big toe up, revenge of the glucosides, London Dry, mixing up old fashioneds and G&Ts, spitting in your face while chewing juicy fruit, pinkies out, caught myself in a prosecco tasting once, caramel candies in an ash tray tastes like the 80s, and summer pool water.  Support Us On Patreon: https://www.patreon.com/DrepandStone We'd love to hear from you! https://linktr.ee/DrepandStone Don't forget to subscribe! Music by @joakimkarudmusic Episode #324

Non-alcoholic drinks and mocktails are very popular, but are they good for your sobriety? In this episode I'll explain both sides of the argument- how they can be helpful for your sobriety and how they can be triggering, cause cravings, or hold you back. You'll learn if 0.5% non-alcoholic drinks are okay to drink and why you may get the feeling of a fake buzz when you consume alcohol-free drinks. Work with me: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Sober coaching https://www.soberpowered.com/sober-coaching  Weekly email: You'll hear from me on Fridays https://www.soberpowered.com/email Support the show: If you enjoyed this episode please consider buying me a coffee to support all the research and effort that goes into this podcast https://www.buymeacoffee.com/soberpowered Thank you for supporting this show by supporting my sponsors https://www.soberpowered.com/sponsors Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever stood in front of the growing selection of non-alcoholic beverages and wondered if they're a smart choice or a slippery slope?    Non-alcoholic drinks are everywhere now: fancy mocktails at restaurants, craft NA beers at the grocery store, entire shops dedicated to alcohol-free spirits. But beneath the surface of this booming market lies a deeper question that many people wrestle with: are these drinks helping you move forward, or are they keeping you stuck in old patterns? The answer isn't as straightforward as you might think.   Tune in this week as Adriana Cloud joins me to dig into the archetypes most connected to non-alcoholic drinks, and explore how to approach these beverages with curiosity rather than rules.    Find a personalized approach that helps you change your habit in my new book, The Ultimate Guide to Drinking Less, here: https://rachelhart.com/guide/   Discover alternative approaches to drinking less inside our membership program, Take a Break: https://rachelhart.com/tab/   Get the full show notes, transcript, and more information here: https://rachelhart.com/439