Podcasts about strategic advantages

Refining raw material into metals is both the core of many industries, and also a very tricky process to balance in an age where carbon neutrality is increasingly the goal. What are new ways that can affect this process to better both the environmental impacts and also align with the profit and growth goals of the companies doing the work themselves? Haotian Wang is an associate professor in the Department of Chemical and Biomolecular Engineering at Rice.Bryan Guido Hassin is an entrepreneur and the CEO of Dexmat, a Rice spinout. David, Haotian, and Bryan discuss how Rice research is propelling commercial and business innovation, particularly in mitigating carbon emissions. Exploring their educational backgrounds and career trajectories, David asks Brian and Haotian about their groundbreaking work in sustainable energy solutions and carbon-negative materials. They elaborate on their entrepreneurial journeys, the challenges they face in commercializing research, and the unique advantages Rice University and Houston offer for energy and sustainability research. The conversation concludes with a discussion on aligning profit and impact in climate tech ventures.Let us know you're listening by filling out this form. We will be sending listeners Beyond the Hedges Swag every month.Episode Guide:00:00 Introduction and Guest Overview02:24 Bryan Guido Hassin's Background04:46 Dr. Haotian Wang's Background07:08 Innovations in Carbon Negative Materials10:05 Decarbonizing Chemical Manufacturing13:17 Commercializing Research and Building Startups15:16 Applying Research in Real Life20:54 Strategic Advantages of Rice and Houston26:38 Rapid Fire Questions and ConclusionBeyond The Hedges is a production of Rice University and is produced by University FM.Episode Quotes:On Rice's strategic advantage in energy and sustainability21:22: [Haotian Wang] Rice has a very strategic advantage in incubating energy and sustainability ideas and making them into a very sizable footprint. That's not only because of the energy capital of the world, Houston. We have direct dialogues with a lot of these gas and oil industries that are also pushing forward for their sustainable goals. [22:09] So, I think that's a very unique part of Rice University, sitting in the center of Houston, that can benefit from the collaboration dialogue with the industry.Rice and Houston's edge in energy and innovation22:23: [Bryan Guido Hassin] Something that Houston has that other innovation ecosystems don't is getting all of the world's largest energy companies within a stone's throw away. So, Rice has this incredible privilege and opportunity of being the premier research institution sitting right there at the epicenter, and these are the types of technologies that are going to solve energy, industry, aerospace, and medicine.Aligning profit and impact in clean technology24:00: [Bryan Guido Hassin] In a capitalistic world, the only pathway to scale is when your impact metric aligns with the profit metric, not when it's in opposition to it or takes away from it. And we really should be focusing on business models that align profit, revenue growth, with the kind of impact that we're looking for. And we're seeing more and more of them all the time, which is pretty helpful.Show Links:Rice Engineering and Computing | Department of Chemical and Biomolecular EngineeringRice AlumniAssociation of Rice Alumni | FacebookRice Alumni (@ricealumni) | X (Twitter)Association of Rice Alumni (@ricealumni) | Instagram Host Profiles:David Mansouri | LinkedInDavid Mansouri '07 | Alumni | Rice UniversityDavid Mansouri (@davemansouri) | XDavid Mansouri | TNScoreGuest Profiles:Haotian Wang | Rice ProfileHaotian Wang | Google Scholar PageHaotian Wang | LinkedIn ProfileHaotian Wang | X ProfileBryan Guido Hassin | Rice ProfileBryan Guido Hassin | LinkedIn ProfileBryan Guido Hassin | X ProfileDexmat.com

Traditional hardware consumption models are evolving and the benefits of pay-as-you-go consumption are changing the way leaders approach IT investment. In this episode, Mike Reeves welcomes Terry Sledz, Western Canada Sales Specialist for HPE GreenLake, to discuss the strategic benefits of anything-as-a-service consumption models. Terry shares insights on how these models improve agility, flexibility, and scalability. They also discuss the positive impact of the predictability they offer on financial planning. The conversation touches on the role of a service like GreenLake in supporting strategic business outcomes and reducing friction in IT procurement. Terry can be reached for discussions around pay-as-you-go IT consumption and HPE Greenlake at terry.sledz@hpe.com

In this episode, we chat with Mark Sawyer and Mike Stuart of Omico Mining Corp who are a joint venture between Greenstone Resources LP, a private equity fund specialising in the mining and metals sector, and International Base Metals Limited, an Australian natural resources unlisted public company and advancing the development of the copper asset in central Namibia. Mark has a background in finance and law and Mike’s background is in geology. Today we talk about the history of the business, their recent released BFS, the project and discuss what’s happening in the market. KEY TAKEAWAYS Omico Mining Corp is a joint venture between Greenstone Resources LP and International Base Metals Limited, focusing on the development of a copper asset in Namibia. The company aims to leverage its expertise in finance, law, and geology to advance the project. The project will utilise solvent extraction and electrowinning (SX/EW) processing technology, specifically a chloride heap leach method. This approach has been optimized over four years of metallurgical testing, resulting in reduced acid consumption and shorter leach cycle times. The project is situated in a mining-friendly jurisdiction with existing infrastructure, including access to power and water. A 70-kilometre power line will be built, and a significant aquifer has been identified for water supply, which is crucial for the heap leaching process. Omico Mining Corp already holds a valid mining license until 2036. The company has completed the environmental and social impact assessments and is awaiting environmental clearance, which is expected in the first quarter of the following year. BEST MOMENTS "We see this time and time again... corners were cut. A lot of money was wasted. I think there was a missed opportunity to look at this from an entirely different perspective." "The advantage of using heap leach over the previous ideas of using flotation was that it uses about a third of the water previously." "This is a project that will get built. The challenge for us is to put the right structure in place to move the project forward." "There is exploration potential around the whole dome. We haven't focused on it in the last few years... but there is some potential." "Given the scarcity of shovel-ready copper projects out there, there's a lot of interest in it right now." VALUABLE RESOURCES Mail: rob@mining-international.org LinkedIn: https://www.linkedin.com/in/rob-tyson-3a26a68/ X: https://twitter.com/MiningRobTyson YouTube: https://www.youtube.com/c/DigDeepTheMiningPodcast Web: http://www.mining-international.org GUEST SOCIALS https://www.greenstoneresources.com/ https://www.omicomining.com/ ABOUT THE HOST Rob Tyson is the Founder and Director of Mining International Ltd, a leading global recruitment and headhunting consultancy based in the UK specialising in all areas of mining across the globe from first-world to third-world countries from Africa, Europe, the Middle East, Asia, and Australia. We source, headhunt, and discover new and top talent through a targeted approach and search methodology and have a proven track record in sourcing and positioning exceptional candidates into our clients' organisations in any mining discipline or level. Mining International provides a transparent, informative, and trusted consultancy service to our candidates and clients to help them develop their careers and business goals and objectives in this ever-changing marketplace. CONTACT METHOD rob@mining-international.org https://www.linkedin.com/in/rob-tyson-3a26a68/ Podcast Description Rob Tyson is an established recruiter in the mining and quarrying sector and decided to produce the “Dig Deep” The Mining Podcast to provide valuable and informative content around the mining industry. He has a passion and desire to promote the industry and the podcast aims to offer the mining community an insight into people’s experiences and careers covering any mining discipline, giving the listeners helpful advice and guidance on industry topics.

Keys to Success: Navigating Bar Exam Challenges for Repeat Takers In this episode, we delve into comprehensive strategies for those retaking the Bar Exam, featuring insights from Celebration Bar Review's 'Overcoming Bar Exam Failure' ebook. The episode addresses overcoming mental and physical burnout, mastering time management, and breaking negative self-talk cycles. We showcase the importance of personalized mentorship and group coaching, offering tailored guidance and emotional support. Additional topics include identifying strengths and weaknesses, mastering the MBE, jurisdiction-specific essay techniques, and turning past failures into strategic advantages. This holistic approach is designed to help repeat takers build resilience, confidence, and ultimately succeed in their Bar Exam retake. 00:00 Introduction: Facing Bar Exam Failure 00:20 Deep Dive: Overcoming Bar Exam Failure Ebook  0:58 Mental Hurdles: Tackling Self-Doubt 01:26 Personal Mentorship and Group Coaching 02:31 Combating Burnout: Flexible Study Modules  04:09 Active Learning: Breaking Ineffective Study Habits 05:48 Mastering Time Management 06:37 Managing Content Overload 07:46 Breaking the Negative Feedback Loop 09:07 Finding the Right Guidance and Resources 11:06 Empowering Your Bar Prep Journey 11:19 Turning Past Failures into Strategic Advantages 1 3:10 Managing Real-Life Distractions 14:22 Developing Critical Thinking Skills 15:13 Mastering Essay Writing 16:41 MBE Mastery: Strategies and Tips 18:44 The Power of Self-Assessment 21:09 Feedback: The Key to Improvement 24:41 Conclusion: Your Path to Success For your FREE copy of the new ebook, click here

Highlights from this week's conversation include:John's journey from operator to allocator (0:49)Misalignment in the Market (3:30)RBCx's Venture Capital Approach (5:40)Key Insights on Fund Investing (8:33)Strategic Advantages of RBCx (10:14)Advice for Corporates on Fund Practices (12:47)Building Anchor Partnerships (14:00)Insider Segment: Challenges for Emerging Managers (17:20)Navigating Due Diligence Processes (19:04)LPA Considerations for Institutional Investors (21:44)Mortgage Challenges for Founders (25:59)Surprises of Being an LP (27:37)Understanding the Capital Food Chain (28:26)Exit Value Insights (30:22)Canadian Venture Market Dynamics (34:15)Government Support in Early Stages (36:38)Fundraising Trends in Canada (39:14)Exit Value to Fund Size Ratios (41:09)Future Outlook for Canadian Venture (42:06)Canadian Life Sciences Focus (44:08)Exit Opportunities in Venture (46:23)Liquidity Challenges Ahead (48:05)Final thoughts and takeaways (49:11)John Rikhtegar is the Director of Capital at RBCx in Toronto, Ontario, Canada. Prior to joining RBCx, John was the Chief of Staff & VP of Strategic Operations at Kognitiv Corporation for 10 months, where he contributed significantly to the company's strategic initiatives. Before that, he was the Head of Commerce Revenue, EMEA, at VaynerCommerce in London, United Kingdom, for 9 months, focusing on expanding the company's revenue streams across Europe, the Middle East, and Africa. John also worked as an Enterprise eCommerce Consultant at Shopify Plus in the Waterloo, Canada area, where he advised high-growth, high-volume merchants on scaling and succeeding in the competitive eCommerce space. Gunderson Dettmer is the preeminent international law firm with an exclusive focus on the innovation economy. The firm serves market-leading venture capital and growth equity investors and pioneering companies through inception, growth and maturity, as well as groundbreaking public companies that result from the global venture capital ecosystem. The firm's clear-cut focus and well-honed technical skill enables an accelerated pace and unmatched efficiency, delivering best-in-class value at each phase of a client's business. Learn more: www.gunder.com. Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

Unveiling iQor India's Strategic Leadership in CX Innovation    In this episode of the Digitally Irresistible podcast, we are joined by Maneet Sehgal and Manish Parikh, leaders at iQor India who bring a wealth of expertise in operations and financial services.  With over two decades of experience, including 15 years at iQor, Maneet has overseen significant advancements in iQor's business process outsourcing (BPO) operations and possesses a strong background in technology. Manish's robust background in financial services spans 16 years at iQor, and he has played an essential role in implementing commercial strategies across global markets for iQor's clients.  Maneet's journey from the technology sector to becoming the senior director and country lead for iQor India reflects her deep-rooted commitment to innovation and strategic leadership. Similarly, Manish's extensive experience in financial services helps contribute to iQor's diverse service offerings and global client engagements. Together, they offer profound insights into iQor India's strategic initiatives, its pivotal role in the BPO industry, and its commitment to delivering unparalleled customer experience (CX) solutions worldwide.   Join us as we explore their accomplishments and their vision for iQor India's future growth as well as its impact on the evolving landscape of CX.  A Pillar in the BPO Industry    As a pioneer in the BPO industry, India has set the stage for global outsourcing, with iQor standing at the forefront and developing partnerships with an impressive client roster for various industries. Established in Noida, iQor India's journey spans 20 years of continuous evolution and growth, marked by iQor's commitment to delivering exceptional customer service and operational excellence.     iQor India's service portfolio is expansive and diverse, catering to a wide array of clients across industries, including retail, travel and hospitality, and technology, among others. Our services range from traditional customer care and onboarding to advanced back office functions like revenue management and dispute resolution. From foundational customer care solutions to cutting-edge digital offerings such as chat services, iQor India's tenured staff exemplifies versatility and innovation in meeting modern business challenges.   Moreover, the implementation of specialized back office support services like cash management, application chargebacks, and a range of other finance and accounting processes underscores iQor's strategic commitment to improving efficiency and optimizing client operations. This comprehensive suite of services positions iQor India as a strategic partner for global enterprises seeking to streamline operations and elevate customer experience standards.  [iQor's cash application specialists identified areas of improvement for a telecom client, including streamlining time-consuming tasks and centralizing operations, resulting in the elimination of $30 million lockbox unallocated payments, a 99.9% reduction.]   Growing to Meet Increasing Demand for CX Excellence   With over two decades of performance-driven managed services in Noida, iQor India has established itself as a cornerstone of the company's global operations. Less than three hours away from India's capital of New Delhi, Noida is a convenient and bustling hub of talent and technology. The strategic placement of iQor India in Noida within the Delhi National Capital Region (NCR) benefits from the government's ongoing infrastructure growth and ensures seamless collaboration with our other locations. This synergy allows us to offer a wide range of services, including non-voice and back office solutions, and provide our clients with unmatched customer experiences.  After achieving notable success in serving clients worldwide, iQor India is focused on expanding its operations ambitiously and continuously driving delightful customer experiences. Currently, iQor is making significant investments in its Noida location to strengthen its operational capabilities. By Q3 2024, iQor India will double its office space, reflecting its commitment to accommodating growing client demands and expanding its service offerings.  Maneet shares exciting plans for the facility, highlighting its campus-style design and corporate office environment. Situated amidst modern amenities such as food courts and gymnasiums, the new office promises to foster a vibrant and productive workplace for employees while boosting operational efficiency to better serve our global clientele across multiple industries.   iQor India collaborates closely with other iQor locations worldwide, ensuring seamless integration and augmented service capabilities globally. iQor India services some of iQor's key clients across global facilities — such as Trinidad, Colombia, the Philippines, and the U.S. — and plays a critical role the in delivery of iQor's shared services. iQor India hosts one of the largest teams handling iQor's global finance operations and is a significant hub for technology services. In a material way, iQor India serves iQor as “its own customer” internally.   “At iQor India, we have a talent pool of close to 1,500 brilliant iQorians. One of the key factors that has contributed to India's success is the availability of a large pool of highly educated and technically skilled workers.” - Maneet Sehgal iQor India's Strategic Advantages and Future Outlook in the Global BPO Landscape  iQor India's success story is underpinned by several critical factors that have contributed to its prominence in the global BPO landscape. A highly skilled and educated workforce has been instrumental, leveraging India's robust education system to provide specialized services across various domains. The country's competitive labor costs further strengthen its attractiveness as a strategic outsourcing destination, offering significant cost advantages to clients worldwide.   Moreover, iQor India benefits from supportive governmental policies and a stable political environment, fostering a conducive business climate. Tax incentives and infrastructure developments have further bolstered its operational efficiency and scalability, enabling iQor India to consistently meet and exceed client expectations. Operations in iQor India enjoy maximum uptime with minimal weather-related events, ensuring consistent service delivery and operational stability. As the world becomes more connected, the demand for world-class CX services is expected to increase. India is well positioned to meet this demand with its skilled workforce, cost competitiveness, and English language proficiency.  Looking ahead, iQor India is poised for continued growth and innovation in the global CX arena. As businesses increasingly prioritize seamless customer interactions and personalized services, iQor India stands at the forefront, leveraging its longstanding expertise to deliver exceptional CX solutions. iQor's commitment to expanding its service offerings and increasing operational capabilities reflects its proactive approach to meeting evolving market demands.    Stay tuned as we continue to report on iQor India's ongoing evolution and its pivotal role in shaping the future of CX solutions globally!  To learn more about Maneet and Manish, connect with them on LinkedIn.  Watch the video here.  Read the blog post here.    Visit iQor's capabilities page here.   

In today's episode of 'AI Lawyer Talking Tech,' we explore groundbreaking advancements reshaping the legal industry. We dive into how LawNeeds is expanding access to legal services through its AI-powered mobile application, now bolstered by its membership with the Legal Software Suppliers Association. We'll also discuss Paxton AI's revolutionary citator tool, boasting a remarkable 94% accuracy rate in legal research. Additionally, we'll highlight Spellbook's new benchmarking tool for contract evaluation and the increasing demand for flexible legal pricing and budgeting technologies. Join us as we navigate the ever-evolving world of legal technology and its profound impact on the practice of law. LawNeeds joins the LSSA to expand horizons in legal technology10 Jul 2024Legal Technology News - Legal IT Professionals | Everything legal technologyPaxton AI Launches AI Citator and Publishes Accuracy Scores10 Jul 2024Legal Tech BlogSpellbook Launches Contract ‘Benchmarks' to Show What's Market10 Jul 2024Artificial LawyerMeeting Client Demands With Legal Pricing + Budgeting Technology10 Jul 2024Artificial LawyerA Comparative Analysis of AI Governance Frameworks10 Jul 2024Washington Journal of Law, Technology & ArtsAI is not a magic wand – it has built-in problems that are difficult to fix and can be dangerous09 Jul 2024RealKM7 Best Legal AI Tools or Applications for In-House Legal Teams09 Jul 2024MatterSuite By CaseFoxCrypto Recovery: Navigating Scams and How Broker Complaint Alert (BCA) Facilitates Recovery10 Jul 2024TechBullionMeeting client demands with legal pricing and budgeting technology10 Jul 2024Legal FuturesWhy Reddit is an Important Component of SEO for Law Firms10 Jul 2024JD SupraUX 101 for Legal: A New Online Course from Theory and Principle Teaches the Basics of UX/UI10 Jul 2024LawSitesRemote legal work: How cloud-based CLM software is supporting the new normal10 Jul 2024London Daily NewsFull Clarity supports Osprey Approach with UX revamp10 Jul 2024Consultancy.ukHow Legal Tech is Transforming Insurance Litigation through Strategic Advantages and Streamlined Operations10 Jul 2024Home Business MagazineWhat is a bill? Costs lawyers urge regime reform09 Jul 2024Legal FuturesChina Finalises Exemptions to Cross-Border Data Transfer Rules and Eases Restrictions09 Jul 2024Latham & WatkinsAfter 35 Years, Now What's Next for Law Firms?09 Jul 2024LawVisionIn a first, federal regulators ban messaging app from hosting minors09 Jul 2024News Archives - Lewiston Sun JournalLegal Tech for Legal Departments – What In-House Lawyers Need to Know09 Jul 2024Financial Thomson ReutersRevolutionizing Legal Spend Management: The Power of E-Billing Software for Outside Counsel Invoices09 Jul 2024Legal ReaderLawNext Podcast: How Clearbrief Helps Lawyers Find the Best Facts to Support their Writing, with Founder Jacqueline Schafer09 Jul 2024LawSitesFuture of Professionals Report 2024: An executive summary for the legal profession09 Jul 2024Financial Thomson ReutersLitify Announces Responsible AI Development Approach With AWS & Anthropic09 Jul 2024Morningstar.comGenerative AI… What If This Is As Good As It Gets?09 Jul 2024Above The LawForensic Audiology: A Guide for the Expert Witness The First Edition09 Jul 2024Audiology OnlineEnhancing Legal Practice with Effective Project Management and Modern Website Design09 Jul 2024Graphic Design JunctionWriting novels helps this employment lawyer avoid burnout09 Jul 2024ABA JournalUnique issues with AI diligence and representations in M&A09 Jul 2024Financier WorldwideThe AI Revolution in Legal and the Billable Hour: Is the End Near?09 Jul 20242CivilityWhiteford Announces Groundbreaking Partnership with Harvey09 Jul 2024Morningstar.comMicrosoft-Owned Adtech Xandr Faces Allegations of EU Privacy Violations09 Jul 2024Tech TimesA New UK Labour Government: A Fresh Approach to AI Regulation10 Jul 2024Dechert

Credits to:https://www.youtube.com/@peer2peerrealestate434/featured Peer 2 Peer Real Estate Show 255: How Private Money Saved Jay Conner's BusinessIn a compelling episode of the Raising Private Money podcast, Jay Conner, the renowned Private Money Authority, shares invaluable insights from his transformative journey in real estate investment. With a focus on the potent lever of private money lending, Jay Conner narrates how he turned adversities into opportunities, spearheading a movement that redefines funding in real estate.The Shift to Private MoneyAfter facing the harsh reality of traditional bank financing limitations—highlighted vividly when his credit line was unexpectedly closed—Jay embarked on a new path. His discovery of private money lending not only salvaged his pending deals but also unlocked a reservoir of untapped financial resources. Within just 90 days, Jay notably amassed over $2 million from private lenders, a testament to the efficacy and urgency of this alternative financing.What Makes Private Money Different?Jay Conner's story emphasizes the distinction between traditional hard money lending and private money loans. The latter provides personalized negotiations on interest rates and loan terms, offering both flexibility and control to real estate investors. Unlike hard money which often comes with stiffer terms and higher interest rates, private money can stem from acquaintances, family, or individual investors, imparting a more lenient and adaptable funding structure.Strategic Advantages of Interest-Only PaymentsA significant advantage Jay discussed is the option of making interest-only payments to private lenders. This approach benefits lenders with consistent returns and offers investors better cash flow management, enabling them to maximize their capital on multiple projects. This symbiotic financial relationship fosters growth and sustainability in the investor's portfolio.Extending the NetworkVenturing beyond his immediate circle, Jay leveraged networking events and platforms like httpshttps://www.QuestTrust.com  to connect with prospective lenders who are specifically interested in funding real estate ventures. He highlighted how these venues serve as fertile ground for cultivating relationships that extend beyond mere transactions, enhancing his financial strategy and broadening his investment footprint.Empowering Through EducationUnderstanding the critical role of knowledge and skill in leveraging private money, Jay Conner also promotes his Private Money Academy. This platform serves as a cradle for budding and experienced investors alike, providing education, resources, and live consultations to navigate the nuances of private money lending successfully.Conclusion: A Testament to Perseverance and InnovationJay Conner's narrative is not just about financial gain but also about the resilience and strategic innovation required in today's real estate market. His journey underscores the importance of adaptive financing strategies in a landscape fraught with challenges. For those looking to delve into real estate or enrich their understanding of innovative financing methods, Jay's experiences and insights offer a valuable compass.Innovative Real Estate Financing: "Private money is the biggest and fastest way for even a new real estate investor to get a great big check-in their checking account to fix your cash flow problems." - Jay Conner10 Lessons Covered in this Episode:1. Private Money Basics: Understanding fundamental differences between private and hard money for real estate inve

Join us as we explore the benefits of outsourcing coding support to manage staffing shortages, overcome backlogs, improve efficiency, and save money. In this episode of The Pulse, Lori Cox is joined by Melinda Craig, RHIA, CCS, AAPC Director of Coding Services, to discuss how outsourcing coding can provide a much-needed boost for healthcare organizations. They'll explore why 90% of hospital leaders are considering third-party vendors for coding support and how outsourcing can free up valuable resources for essential tasks. From quality assurance to data security, they address common concerns and provide practical tips for vetting potential outsourcing partners. Discover the power of leveraging third-party coding support to: • Address staffing shortages • Overcome backlogs • Enhance operational efficiency • Save money

Today I discuss how I've developed my own advanced AI, moving away from relying on external platforms. I've managed to evolve the Podscan system from basic alerts to being capable of answering complex questions, all thanks to using llama.cpp and Mistral 7b on my own servers. This approach has given me complete control over our technology and made our project more attractive to potential buyers. By leveraging open-source tools, I've minimized our dependency on other platforms and improved our competitive position. And it's because of thousands of people working on this for free that I get to do this. The community support for llama.cpp on GitHub has been a testament to the collaborative effort behind this advancement. This episode celebrates the bold initiatives taken by these awesome developers and entrepreneurs in the AI space, and you'll learn how managing AI in-house can revolutionize a small but powerful software venture.This episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/local-ai-for-software-founders/The podcast episode: https://tbf.fm/episodes/293-local-aiCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Dive into strategic insights on the "Tax Tips" podcast with Brian Sussman and tax attorney Steve Moskowitz as they unravel the advantages of hiring a tax attorney over a CPA. In this episode, Steve shares expert perspectives, shedding light on the unique benefits that come with choosing a tax attorney for your financial needs.See omnystudio.com/listener for privacy information.

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In this episode, we're going to delve into a topic that is crucial for anyone involved in sales: the 10 strategic advantages of presenting your proposals or quotes.  As a sales growth strategist who has worked with numerous clients and salespeople, I've noticed a common mistake—people often send proposals or quotes via email without truly presenting them. It's like throwing a grenade over the fence and hoping for the best.  However, there are significant benefits to taking the time to present your proposals effectively. First and foremost, when you present your proposals, you regain control of the sales process. You get to direct your clients' attention to the most valuable aspects of your proposal, ensuring they understand the value you bring before revealing the price.  By doing so, you maintain control and increase the chances of closing the deal successfully.  On the other hand, if you merely email the proposal, you risk losing control and potentially the entire business, so, in this episode, we're going to dive into the advantages of presenting proposals, how to do it properly and what outcome you are likely to get if you just email them. Presenting your proposal empowers you to ask for the business directly. On the call or during the presentation, you can confirm your clients' choice and request their commitment to move forward. This personal touch and direct ask can significantly increase your conversion rates compared to a passive email exchange. Listen to this episode to know what these 10 strategic advantages are so you can ensure that you stay in control of the sales process and maintain momentum with your prospects. To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.

Bobby Burton and Ian Boyd discuss Jonathon Brooks' strengths, potential strategic advantages Texas may have on offense and/or defense this season and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

IMS Senior Jury Consultant Aref Jabbour, PhD joins podcast host and IMS Client Success Advisor Adam Bloomberg to discuss jury consultants' work with attorneys and witnesses, juror perception of the trial process, and the strategic value of jury pool research.  (Part 1 of 2)IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 40,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at expertservices.com.

Do you want to learn how to focus and structure your team on key priorities and maintain equity in order to secure funding and attract investors? Check out this episode with Ryan Gibson and start leveraging your equity through real estate investing!Key Takeaways to Listen for3 factors that can help maintain your equityImportance of having an investment thesis and ways to solidify itEssential things you should know to retain investorsHelpful tips for staying on track with your team's goalsWhy you need grit and the ability to quit to thrive in real estateResources Mentioned in This EpisodeLaw of Attraction by Michael J. Losier | Kindle, Hardcover, and PaperbackQuit by Annie Duke | Kindle, Hardcover, and PaperbackTraction by Gino Wickman | Kindle, Hardcover, and PaperbackFree Apartment Syndication Due Diligence Checklist for Passive Investor If you want to know more about Spartan Investment Group's strategic plan for 2023-2025, go to: https://spartan-investors.com/our-story/#strategic-plan.About Ryan GibsonRyan is the Co-Founder, President, and Chief Investment Officer of Spartan Investment Group - a prominent self-storage firm with 54 self-storage properties across eleven states and has 3.1 million square feet of self-storage under management through their operating platform FreeUp Storage.Ryan was an integral part of organizing over $200 million of private equity for Spartan and supporting the overall growth of the company. He is responsible for investor relations and raising capital for projects. Outside of Spartan, he is also a highly experienced commercial airline pilot.Connect with RyanWebsite: Spartan InvestorsLinkedIn: Ryan GibsonEmail: ryan@spartan-investors.comTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams

The Six Five "On The Road" at Cloudera #EvolveNYC. Hosts Daniel Newman and Patrick Moorhead are joined by Wim Stoop, Sr. Director, Hybrid Data Platform & David Dichmann, Sr. Director, Data Warehouse & Lakehouse, Cloudera. They discuss the advancements & advantages of a portable, Hybrid Data Lakehouse. Disclaimer: The Six Five Webcast is for information and entertainment purposes only. Over the course of this webcast, we may talk about companies that are publicly traded and we may even reference that fact and their equity share price, but please do not take anything that we say as a recommendation about what you should do with your investment dollars. We are not investment advisors and we do not ask that you treat us as such.

Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.com/407   Remote Team Solutions Derek Gallimore talks with Mauricio Cipres, Business Development Head of Remote Team Solutions. Located a La laguna in Mexico, Remote Team Solutions is the go-to for hiring remote workers in the country. In this episode, Derek and Mauricio will delve into Mexico as a viable nearshoring destination, especially La Laguna. At the same time, they will discuss remote work as the future of work and how Remote Team Solutions help their clients transition into the method.   References: Website: Remote Team Solutions Email: Mauricio Cipres Outsource Accelerator     Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below.   Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry   About Outsource Accelerator Outsource Accelerator is the world's leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator's unique approach to outsourcing enables our clients to build the best teams, access the most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach mean that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed.

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 159, we are going to talk about the advantages of presenting your proposal, quote, or fee to a potential client, instead of just emailing it.    If you just send your proposal via email, it can often end up in the spam folder, can easily be ignored, or the potential client will open it and click straight through to the price.   What can you do to avoid this? Well, there are some other ways to get things started with a potential client.   The first thing to understand here is that there is so much to be gained from actually making time to go through your fee outline with somebody in person, these days in person can be on Zoom, it can simply be giving them a call.    Giving them a call and giving them the heads up that you're just about to send them their outline makes an enormous difference. It reduces dramatically the chances of your email ending up in the trash bin.   But, if you can schedule a Zoom call, meet in person, or somehow get to talk to them you are going to have more resources to approach them.   Why? Because you can show them the outline, go through each of the different points that must be taken care of, have a constant dialogue where you can calibrate as you go, and stay focused on providing value and providing solutions.   This is a huge strategic advantage because you are going to be building value by going through all the different points and all the amazing things you can do for them instead of having them look at the price and skipping all the information.   A conversation with them also allows you to sense if there is something that they're not happy about or that they want to know more about. That's why it is important to be there, to listen, and to observe carefully.   This is just the beginning. In this episode, I'm sharing with you the seven strategic advantages of presenting your proposal to a prospective client rather than just emailing it.   Listen to this episode to know all the great things that can be done just by having an actual conversation with your potential clients, I know you will understand why it is so important to not rely only on emails to present your quote and learn to prioritise what's relevant for them.    To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide. Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.

In an interview sponsored by Ncontracts, RMA Communications Manager Stephen Krasowski and Ncontracts Founder and CEO Michael Berman discuss Berman's book, in which he demonstrates why the most successful financial institutions approach risk management with curiosity and an open mind, leveraging their discoveries to make smarter decisions that support long-term strategic goals. For podcast sponsorship/advertising opportunities, email RMAsponsor@rmahq.org. Have a smart phone or tablet? Subscribe for FREE to our podcasts on Apple Podcasts, Spotify, and Google Podcasts.

Two-Brain Radio: Converting More Clients With John Franklin and Mateo LopezIn this episode of Two-Brain Radio, we're taking you inside the 2019 Two-Brain Summit with a talk given by digital marketing mentors John Franklin and Mateo Lopez.The theme of the talk is this: Know your numbers. John and Mateo will walk you through how to calculate a marketing budget, what it costs to acquire a new member and what to do when you have that information. They discuss the concept of losing money to make more money, the advantages of digital marketing and the secret "get-rich-quick" tactic most gym owners are leaving on the table.Links:https://foreverfierce.comTimeline:2:41 – What is good marketing?5:30 – An effective marketing funnel in action.7:51 – The era of “build it and they will come” is over.11:29 – A glance at marketing trends in other industries.12:53 – In the fitness industry, we have to spend more to compete.14:54 – How Netflix, Dollar Shave Club and the grocery store lose money to make money.22:19 – ClassPass and Groupon: Why discounted leads aren’t the best strategy in the long run.28:13 – Doing the math: What do you need to pay to get a new customer?29:35 – Calculating your marketing budget.30:22 – Calculating the lifetime value of a client.31:57 – What’s your target profit?32:51 – What are your expenses per client?35:00 – As you grow, you can spend more on marketing.36:44 – The effectiveness of digital marketing.39:32 – The One Weird Trick to Get Rich Quick!44:16 – Speed matters.52:29 – You’re never done nurturing.

Two-Brain Radio: Good Debt vs. Bad Debt With Clay FerrerOn this episode of Two-Brain Radio, Greg Strauch speaks with Clay Ferrer, Founder and CEO of Rigquipment Finance, a lender that specializes in boutique fitness facility financing. Clay—a passionate CrossFit coach in his own right—talks about the difference between good and bad debt, why you might take on debt for purchases and reserve cash on hand versus paying up front, and why the best time to take on debt is when your business is already in a good place. He explains the different forms good debt can take—such as the purchase of hard assets—and how to maximize ROI on those investments from Day 1. He also discusses the bad-debt pitfalls gym owners should avoid.Finally, Greg and Clay discuss Riquipment's exciting partnership with Two-Brain Business, which allows gym owners to finance the Incubator. Links: https://rigquipment.comhttps://www.uplaunch.comContact: info@rigquipment.com571-933-8339Timeline: 4:26 – From investment banker to the financial services sector. 7:46 – Watching the CrossFit Games hung over on New Year’s Day and finding a gym via windshield flyer.9:36 – From athlete to coach to entrepreneur: The birth of Rigquipment.11:47 – Taking on debt for a purchase vs. paying up front. 14:42 – Defining good debt.20:06 – The benefits and dangers of business credit cards. 23:00 – When to take on good debt. 25:44 – Looking at the ROI of a good-debt purchase.30:54 – Defining bad debt—going beyond the credit card.31:37 – Merchant cash advances: just a BandAid.33:22 – Short-term working capital loans: It’s a (interest) trap!39:00 – Financing the Two-Brain Business Incubator with Rigquipment = good debt.

Two-Brain Radio: Incredible Client Success with Eden WatsonIn this episode of Two-Brain Radio, Two-Brain founder Chris Cooper speaks with Two-Brain client success manager Eden Watson—aka "the right brain of Two-Brain."As client success manager for Two-Brain Business, Eden is responsible for maintaining Two-Brain client relationships and increasing client LEG, or length of engagement, and in this podcast, she explains exactly why gym owners need someone in that role and how to get started with a CSM.She breaks down some of the intrinsic characteristics necessary of a good CSM—empathy, tech-savviness and attention to detail—and illustrates how the role might evolve from simply managing Bright Spot Friday posts a couple hours a week to a full-time role overseeing the client journey and tracking and increasing LEG.Links:https://www.sendoutcards.com/apphttp://affiliateguard.info/https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSXhttps://www.uplaunch.comContact: eden@twobrainbusiness.comTimeline: 3:55 – What is a client success manager (CSM)? 6:57 – What does a CSM do? 8:14 – Characteristics of a great CSM.11:34 – The evolution of the CSM role. 16:00 – Why do you need a CSM? Why not just do it yourself? 23:17 – The tools you’ll need to empower your CSM.30:01 – Steps you can take today to increase client length of engagement.

Two-Brain Marketing Episode 15: Dr. Ashley MakToday we are joined once again by Dr. Ashley Mak, physical therapist and owner of Hudson River Fitness in Hoboken, New Jersey.Through a detailed marketing and email nurture campaign, Ashley signed 50 paying clients in just the single month between when he signed the lease in December 2016 to when he opened the doors in January 2017. Since then, he's continued to streamline and develop his sales and marketing tactics, spending roughly $1,300 a month on ads and generating $7,500 in front-end sales. In this episode, Ashley shares every step of his sales process from his text and email nurture campaigns to the scripts he gives his sales team. You'll also learn how he uses role-playing to hone No-Sweat Intro consultations for the best sales outcome. Join us to learn strategies to improve your sales process and turn more leads into clients.Links: https://www.hudsonriverfitness.net/https://incitetax.com/Contact: ashley.mak@twobrainbusiness.comTimeline: 2:05 – Intro to Ashley Mak.8:15 – How Hudson River Fitness got 50 contracted clients before opening the doors.14:24 – Differentiating Hudson River Fitness from other local gyms and developing a founders deal nurture sequence.19:27 – Hudson River Fitness’ ad sequence and nine-touch point system. 21:11 – Letting go, learning to delegate the sales process and writing scripts.26:37 – Being a filter in the “noisy world of health and fitness.” 28:50 – Training your sales staff.29:36 – Using the No-Sweat Intro as an information-mining opportunity: the Discovery Phase.30:52 – Making an emotional connection. 33:01 – Identifying objections ahead of time. 37:21 – Training your sales staff through role play. 43:13 – The key to success: Ask for help.

The post E947: Mike Ghaffary, General Partner at Canvas Ventures, shares “Strategic Advantages” @ Founder.University & shows how startups can identify, evaluate & strengthen defensibility in their markets appeared first on This Week In Startups.

The post E947: Mike Ghaffary, General Partner at Canvas Ventures, shares “Strategic Advantages” @ Founder.University & shows how startups can identify, evaluate & strengthen defensibility in their markets appeared first on This Week In Startups.

Josh Martin is a visionary who coaches fitness.You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here.Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summitin two weeks. At the Summit, Josh will make a "big reveal": a new way to think about coach development in your gym, and some incredibly valuable tools to help build your system, develop your coaching staff, and guide them to meaningful careers in fitness.Josh develops coaches in degrees. In this episode, he walks host Greg Strauch through the six degrees of coach development. Way back in the day that you know, there was this idea that if you are just a excellent coach, you know, you, you'd be the best coach ever and everything is going to work out all right with your business. And so it was like this idea that excellence in coaching was tied to excellence in business and we know that's not true. Being excellent in coaching is in no way related whatsoever to being excellent in business.And so what we saw over the years, especially as excellence in business was pursued, is the pendulum kind of swung to where we were focused on a lot of the business side of things and that's not a bad thing at all. I think that that is incredibly important for the sustainability of the whole system. But what we have to remember too as owners is that our coaches are actually the ones delivering the very service that we're selling. And so if we neglect to develop them and continually develop them and make them better and better and offer them a chance at a meaningful longterm career, then all of a sudden we're delivering a product that is just not worthwhile. And so that's really where the impetus for this having a structure surrounding this came from.I really see that there is a tremendous gap for developing your coaches in a is in a simple streamlined way. I think that there is a tendency to try and over complicate things and make it seem way more challenging and robust than it probably should be. Josh's Six Degrees of Coaching, in a nutshell:First Degree Coach: The one on one coach that is following a template or a script. This coach is basically leading new members through an OnRamp program, or getting them ready to train with you.Second Degree Coach: "Instead of just coaching people one on one, now we're going to resource them with how to deal with a group. So we're teaching a group from a template or a script with structure."Third Degree Coach: "Now we're actually going to go back to one on one, but we're going to introduce elements of program design." This coach is a well-taught personal trainer who can lead a group by following a class plan, too.Fourth Degree Coach: "As you graduate up to the next level, we're just layering on a little bit more complexity so there's a little bit more responsibility on behalf of the coach. So we're still going to allow them to oversee elements of program design. But now we're going to take this over an entire group population." This coach learns to program for groups, based on historical results and data.Fifth Degree Coach: "What we would term the head coach or the director of training for an entire facility. They're assessing and evaluating the coaching staff. They are responsible for delivering continuing education in a very structured way. They would also be responsible for onboarding new coaches. They gather and assess this data so that we can use it to drive current and future programs. They're looking at innovation and adapting that to their gym."Sixth Degree Coach: "A r

Episode 167: How You’re Sabotaging Your Business On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs. The Top Entrepreneur Mistakes: Displaying Prices without ContextForecasting your budgets onto your ClientsAttacking other businesses instead of building their ownAttempting to do too many things at onceNot focusing on communication enoughSending the wrong messages to your clients Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! Links:https://twobrainbusiness.com/ Timeline:2:18 – Introduction to Sabotaging Your Business3:01 – Raising your leadership standards to the right level5:02 – Why you shouldn’t display your prices7:39 – Forecasting your budgets onto your clients10:10 – Attacking other businesses instead of building your own13:22 – Attempting to do too many things at once16:33 – You need to have more conversations19:03 – The hierarchy of communication19:44 – Sending the wrong messages to your clients24:50 – Should you list your services on your website?30:11 – The importance of learning from your own mistakes

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, ThiefOn this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level! Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now! The Four Phases of Entrepreneurship: Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off. Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others. Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project. Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio. Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here! Links:https://twobrainbusiness.com/https://www.facebook.com/founderfarmertinkerthief/https://twitter.com/twobraincoach Timeline:1:35 – Introduction to Founder, Farmer, Tinker Thief3:16 – How to determine which phase of entrepreneurship you are in?10:05 – How many people are truly in the Thief phase of entrepreneurship?11:06 – Robin Hood and the relation to the Thief Phase12:56 – Is it okay to stay in the Farmer Phase?20:12 – Growing your gym while away from your gym22:56 – How to determine the next step for your business or gym23:48 – Taking the Two Brain Business Entrepreneurship Test27:02 – The Archie Brown Story, Moving to Farmer Phase29:54 – Falling backward to previous phases

Two-Brain Radio Episode 163: Two-Brain Media With Mike WarkentinOn this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!Links:https://twobrainmedia.com/https://www.crossfit204.com/https://www.youtube.com/watch?v=owZdkAL2a6cTimeline:4:06 – Introduction to Two-Brain Media and Mike Warkentin7:49 – Mike’s experience working at the CrossFit Journal11:15 – Opening a gym while still working for the CrossFit Journal18:20 – The launch of Two-Brain Media27:18 – The ways that Two-Brain Media will be helping gym owners in the future32:20 – The different types of content and avenues that Two-Brain Media can offer36:11 – Creating relatable content for your target audience40:06 – Contacting Mike to book a consultation call

Episode 158: Strategic Advantages with Josh MartinHow do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages. Josh Martin is not only a Two Brain mentor but also owns his own CrossFit gym in Lithia Florida, CrossFit for Glory. Josh has always been big into fitness growing up playing baseball, basketball, and even speed skating! At the University of Florida he got his degree in Applied Physiology and Kinesiology before stumbling upon CrossFit and opening up his own gym. Josh enjoys helping other people reach their health and fitness potential and CrossFit has provided the perfect platform to do so. Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!2019 Two Brain Summit in Chicago! Register here!Links:https://twobrainbusiness.com/mentor-item/josh-martin/https://crossfitforglory.com/ Contact Josh:josh@twobrainbusiness.comhttps://www.facebook.com/crossfitforglory/https://twitter.com/crossfit4gloryhttps://www.instagram.com/crossfitforglory/ Timeline:3:00 – Introduction to Strategic Advantages. 4:46 – What are the top 3 strategic advantages for CrossFit Gyms10:25 – Making an impact in your community by giving back as an advantage13:17 – How to use programming as a strategic advantage17:27 – I have the best coaches! The strategic advantage of coaching.20:10 – The best ways to market strategic advantages to new clients

Full show notes here :- http://industryangel.com/080-build-a-business/ Alex is the Founder of award winning MI Supplies, 11th fastest growing UK workwear company in 2017. They have achieved record growth every year from 2007 to 2017 whilst working on building stronger foundations for the future. Their annual revenues are now at £2.4m (205% growth in 5 years). Website www.misupplies.co.uk  Ian & Alex discuss; School – now what? Learning from early career experiences The catalyst to found a company What’s the worst that could happen? Those first clients Building the supply chain Covering many roles in the early days Staffing levels and efficiencies Operational versus Strategic Advantages of a business coach Business Planning Spreading Risk Breaking into new markets Reviewing the competition Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

In today's episode of The Art of Passive Income—Round Table edition, Mark is joined by:  Mike Zaino Erik Peterson   David Banales   Scott Todd  Today's Topics:  How we unwind in the land business—Can we totally disconnect and relax or is the pull force of email just too strong? How do you sell a property in 3 weeks? —The guys address this question that was posted in The Official Land Geek Motivation & Wealth Creation Group. Sharing versus holding back for strategic advantage—How much information should you share? Are there some secrets you should keep?    We also talk about getting properly educated and what stops people from making a commitment to a new program — Is it fear of the unknown or money that holds them back? How do you get around each to start moving the needle in your life?   Plus, what's coming next for the community? Scott gives us a teaser! TIPS OF THE WEEK Mark:  Read the book The Personal MBA: Master the Art of Business by Josh Kaufman and follow his technique, the 5 Fold Why to get the root cause of what you actually want. PersonalMBA.com/five-fold-why/ Erik: Tally—An iPhone app for goal tracking.  Mike: "Too hot, too cold, too late"— A reminder to stop making excuses! David: Momentum—A Chrome extension to help keep you on task! Scott: StickerMule.com for custom stickers that kick ass! Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Dr. Fader is the Professor of Marketing at Wharton School of the University of Pennsylvania. Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative (http://www.wharton.upenn.edu/wcai/), a new research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions. Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.   Dr. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantages.   Questions:   Tell us a bit of your journey How do you feel about Customer Service on a global level? What is Customer Lifetime Value? Why is it important for a business to understand what that means? Whats the difference between Customer Friendly vs. Customer Centric? (as described in the book “Customer Centricity”) Traditional Segmentations vs. True Segmentation How can companies adjust with customers who want Instant Gratification specifically the Millennials? Leadership and getting them understand there is a great connection between Customer Experience and their bottom line? What is really Customer Relationship Management? How do you stay motivated? What is the online resource, tool, website or app that you absolutely cannot live without in your business? Are there any books that have had the greatest impact on you? What’s the one things that is going on in your life that you are really excited about, something that you are either working on to develop yourself or your people?     Highlights   Dr. Fader expresses how fulfilling his journey has been from being an IT Major at  MIT. He further states this journey is one that he would have never imagined as he never thought he would ever wake up saying “I wanna be a Marketing Professor” and quite to the contrary - he says that he’s a Math Geek - he enjoys predicting things in particular granular things. He says it is rather fun to predict….which customer is going to buy, when, what and for how much and how often are they going to come back!   Dr. Fader says that during his undergraduate programme at MIT, one of his professors just observing how he loved predicting stuff in sports and music…suggested “You ought to throw some of that predicting stuff in Marketing.” He says 30 plus years later, he has never been happier because it is such a natural domain for someone who loves math, predictions. He further says the field is just waking up to appreciate the needs for these kinds of technical skills and equally important strategic implications that arise from that.   Dr. Fader states he is in two minds on Customer Service - he says that he believes that it is way better than it was decades ago and it has improved. He says companies genuinely care more, as a consumer it is more fun and interesting. On the other hand he believes that some companies are going a little bit too far. They are not going to get a good ROI on the investments of customer service as they are rolling out the red carpet too broadly, too eagerly without being very careful to understand what impact these customer service activities are having on the value of their customers. They are taking a “one size fits all”, “Customer is Always Right” approach.    Dr. Fader states frankly that he believes that is irresponsible as the companies should really not be doing all different kinds of customer experience activities without understanding in a precise manner the impact that it is having on the value of the customer they are serving.   Dr. Fader says that while everyone should know the ins and out of Customer Lifetime Value (CLV), however, he states there are a couple of problems with that as he believes it is like “Cheap Talk” it seems companies are checking a box instead of really, truly, building the business in a formal, strategic manner around CLV. He further stated the way companies are doing the calculations if they are doing it at all…..tends to be pretty poor. He further explains, for instance the companies will find proxies for CLV, they might look at historic profitability, Net Promoter Score (NPS), even credit scores, FICO score and just use that as a proxy for CLV! Dr. Fader says, “I’m not saying that those are bad metrics, but they are not CLV and if you are going to be building strategies around it then you had better be calculating it the right way.” Dr. Fader says, “Once you calculate it the right way, validate it, understand the underlying components of it…..then that will drive so many strategic decisions not only when it comes to Customer Service but even when it comes to deciding which products to launch, which regions to go into, which competitors to worry about etc.” Dr. Fader says it has far reaching strategic implications.   Dr. Fader in explaining the difference between being Customer Friendly vs. Customer Centricity states that part of it he believes is his own fault as he should have come up with something more unique for his book title because he thinks Customer Centricity makes it sound more like…”Let’s just be nice to The Customer, The Faceless/Nameless Entity who happens to buy our products and services..…that’s the Customer Friendliness part.” Dr. Fader says he looks at all of these great stories of world class customer service such as Nordstrom giving a customer money back for tires that he did not buy there and wonders..… There are lots of companies that put Customer Service as Job #1 and reinforcing what he said earlier, Dr. Fader says that is often a mistake! Dr. Fader says that you have to understand which customers you are being friendly with and what impact that’s going to have on them and what other kinds of customers that is going to attract. A specific example, Dr. Fader says he looks a lot of companies that are hiring an army of people to monitor Twitter and everytime they see someone tweet about their company, if they are having some problem, they will get the SWAT team out there to fix whatever the problem is for the customer and it sounds so nice! Dr. Fader says in many, many cases - it is a complete waste of money! Dr. Fader says what companies need to do is when someone is tweeting about them for better or worse - companies need to understand the value of that customer and use that; kind of as a way of doing Triage…..making sure that the really valuable customers if they are having a problem - we are going to handle it first and the lower value customers…..(don’t ignore them or chase them away) but if they have to wait, even if they have to suffer a little bit….that’s okay! Dr. Fader says companies should be always on call for those high value customers. So it is essential for companies to sort out this generic, one size fits all, we will be nice to everyone kind of Customer Service vs. Service Activities that are closely tied to the value they are going to create.   Dr. Fader states that customer segmentation is not the same as we learnt in our Marketing 101 classes as Dr. Fader says in most cases companies are segmenting their customers on the basis of observable variables such as demographics, where they live, media habits or other observable traits. Dr. Fader plainly states, “I’m not saying there is anything wrong with that….but it’s ineffective.” Dr. Fader says the best way to segment is on the basis of Customer Lifetime Value (CLV). “So let’s pull out our magic wand and figure out the forward looking value of each of our customers and then break them up into groups/percentiles, top 10 percent, 20 percent and all the way down to the bottom 10 percent and then let’s understand how these customers are different from each other. Then after doing that we can layer on the demographics and the media habits after we have done the segmentation as way to profile to the different value tiers as opposed to the original way of creating segments in the first place. Once we see these differences among our customers - this new data will guide a lot of the activities that we will be doing in Customer Service.”   Dr. Fader in response to Millennials being the bulk of the work force and wanting instant gratification stated he would respond in two parts. He firstly stated that he does not like this whole Millennial thing as he does not like or agree with that kind of stereotyping as he believes that it is wrong and ineffective! Dr. Fader says to paint with the same brush on people who are born between a certain set of years is a terrible, terrible mistake and companies need to stop doing it which goes back into what Dr. Fader said earlier - companies should not be segmenting customers based on when they were born and instead segment them based on what they will be worth in the future. With reference to answering the group of persons between the ages of 19 and 35 years old, Dr. Fader says there will be tremendous heterogeneity within that group, there will be some who absolutely follow that stereotype, there will be some who resemble the “Baby Boomers” like Dr. Fader (as he jokingly refers) and other people within that same group who aren’t so lazy and spoilt.    Dr. Fader says there are some customers out there who are going to be needier, who are never going to be happy, some customers that when you give them one thing they are going to want more and more! Dr. Fader says that’s where CLV comes in as the CLV will help companies understand the value of these customers and the cost of delivering on that value as well as acquiring and maintaining customers like that. Dr. Fader reiterates that’s one of the reasons why the second part of his book is  titled “Focus on the Right Customer for Strategic Advantage.”   Dr. Fader says focus on the right customers for Strategic Advantage - as a business you have to pick and choose as some customers will be more valuable than others and as a business you really need to invest to figure that out and if you don’t - you will be wasting a lot of money on some low value customers. Dr. Fader says there a lot of people out there that are kind of afraid of CLV as they think it’s kind of “scary” and “mathy” and they are not sure what they would do with it, it’s kind of this great unknown - so they just throw themselves into Customer Service and Customer Experience and Customer Journey and believe if they do all of that really good then it absolves them of really doing CLV. Dr. Fader says there is a beautiful interplay between the two because companies cannot do Customer Service, Customer Experience and Customer Journey unless they are comfortable with and cognizant of CLV.   In response to our question on Leadership and getting the company owners and leaders to understand the great importance of Customer Experience to the bottom line - Dr. Fader responded that is why he wrote his book “Customer Centricity: Focus on the Right Customers for Strategic Advantage.” Dr. Fader says he has been developing these CLV models for years and years and years going around to companies preaching how this can really help their business and the company would respond saying, “We have all these geeks and nerds over in analytics….go and talk to them because we have a business to run here, I’m the CMO….I’m too busy for that kind of non-sense.” Dr. Fader said he found all of that rather frustrating. He further stated that a lot of companies are truly missing the mark. Dr. Fader said he wrote his book Customer Centricity as a call to action, as a wake-up call to get get C-Level people to really appreciate the strategic importance, the competitive imperative of really understanding Lifetime Value and all of the different ways that it can be leveraged.   Dr. Fader says that he is a number cruncher but a number cruncher that’s on a mission to get the C-level people to wake up and smell the CLV!   Dr. Fader says that it is pleasing to know that companies such as Starbucks have wised up and made a 180 saying that we get it now and we have to focus on the CLV, not all our customers are the same.   Dr. Fader said CRM was out there too early when it was originally released in the MarketPlace and many businesses did not know what to do with it. He says now because of the stagnation of product centricity, globalization, the millennials and all these different reasons….Customer Centricity is more understood and much more necessary and now it’s finally time for the CRM Revolution.   Dr. Fader speaks about a book that was very influential for him when writing his own book “Angel Customers and Demon Customers” by Larry Selden and Geoffrey Colvin. The book makes reference to a bank that had a customer that applied for Mortgage services and the experience was as if the bank and the mortgage section were two separate entities! There was no integration with the teams that dealt with regular day to day banking. The truly  Customer Centric companies truly understand the 360 approach of viewing customers not just from one activity but all activities. Dr. Fader says banking has been one of the more impressive sectors that have woken up to really try new and innovative ways to understand their customers.    Dr. Fader further states that he wants everyone in the company thinking of the customer and the customer value regardless of where they are in the business  productions, sales or customer service.   Dr. Fader states another popular thing in business now is “Customer Based Corporate Valuation”, because if you are a company where the vast majority of your revenue comes from customers and you can figure out the CLV from the present customers as well as the customers that you are likely to acquire in the future and you add all that stuff up - that’s the value of the firm! Dr. Fader says he has been doing that with companies - checking the CLV and matching it back with Wall Street’s value of the company and matching them up and the reason he is doing it because he wants the CFO to really look at it and see the direct co-relation between CLV and the bottom line! Dr. Fader said this is actually more accurate, more timely, more actionable, more valuable than the top down methods of valuation. Dr. Fader says he wants CLV to be this Gold Standard Metric that everyone in the organization can appreciate so there will be less battles in a company over these different kinds of metrics.   Dr. Fader says he really loves what he does and he’s building all of these predictive models and he knows in a small way he’s changing the world and that brings him great joy! Dr. Fader says he loves the teaching, research and the companies that he deals with for research. He really believes that he has been very fortunate and he works across every sector imaginable!   Dr. Fader says his number one app is Twitter - he further says it is very much where he gets all of his updates and connections. He really loves Twitter. Dr. Fader further states on a side note of apps and websites he loves - he created a website called coolnumbers.com a website dedicated to the world’s greatest collection of dollar bills with interesting serial numbers. He says if you have too much time on your hands you can head on over to that website and put in any 8 digit number and it will tell you how cool it is on a 0-100 scale! Dr. Fader says that it is utterly pointless and there is no redeeming social value and it’s completely stupid but a simply nice outlet for someone who likes to crunch numbers. He comically says this is where he let’s his true geek hang out!   Dr. Fader says he has a whole bunch of  books he would recommend as being influential as he is an avid reader! He mentions “Consumer Behavior Models for Non-Statisticians” by Jerome Greene and he states Greene was a media researcher not an academic that went into some statistical and technical data that has been helpful to him and continues to be helpful for his students. He further mentioned another book - “How Brands Grow” by Byron Sharp as a Professor at the University of Australia. Dr. Fader says he highly recommends this book to everyone because the principles presented here are radical but they are supported by the kinds of models that Dr. Fader builds along with other people around the world and it is completely non-technical as it has mostly stories and principles.   Dr. Fader is very excited about Zodiac - his new start up! He shares Zodiac (zodiacmetrics.com) is an online platform that bolts right on to a company’s transaction log system, sucks out their transaction log data, calculates all the CLV in real time and then injects them right back into their CRM system. Dr. Fader says he does not want to tell companies what to do, what experiments to run, which customers to go after - Dr. Fader just wants to give them the right ingredients for them to be able to do that. Dr. Fader wants to create that magic wand, that engine that will give companies one less excuse to not do the CLV thing.   Dr. Fader also mentioned he’s already thinking of a follow up to his first book - the CLV Playbook - once more companies get to really understand and practice the true functions of CLV - this book would be their guide.   We would welcome a subscribe, rate and review for the show and also that the listeners can come hang out at Navigating the Customer Experience Community on Facebook. This is a private Facebook group for our listeners and past guests to come over share insights and industry trending topics and discussions on business and customer experience – click here!    INTERVIEW LINKS: www.PeteFader.com www.ZodiacMetrics.com www.Twitter.com/FaderP “Angel Customers and Demon Customers” by Larry Selden and Geoffrey Colvin “Consumer Behaviour Models for Non-Statisticians” by Jerome D. Greene “How Brands Grow” by Byron Sharp