Manufacturing Culture Podcast

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Elvin Hurst, the founder of Country Craft, who shares his journey from a farmer to a successful entrepreneur in the cabinetry industry. Elvin discusses the challenges of maintaining craftsmanship in a changing workforce, the importance of family values in business, and the evolution of Country Craft over the years. He reflects on the support he received from his family and community, the impact of technology on craftsmanship, and his hopes for the future of the business as it transitions to the next generation.TakeawaysElvin Hurst's journey began with a table saw that his wife gifted him.Country Craft started in a garage and grew into a large facility.The company's motto is to provide quality at a fair price.Finding skilled craftsmen is a challenge in today's workforce.Family values play a crucial role in the business's success.Elvin's children now run the company, continuing the legacy.Technology has been embraced while maintaining craftsmanship.Support from family and community was vital in the early days.The importance of staying positive during economic challenges.Elvin hopes for a future where his grandchildren can take over the business.Chapters00:00 Introduction and Background02:49 The Birth of Country Craft05:30 Challenges in Craftsmanship and Workforce08:15 Navigating Economic Challenges10:43 Family Business Dynamics13:29 Memorable Moments and Values16:12 Future Concerns and Legacy

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Danny Gonzales, a media expert in the manufacturing sector. They discuss the importance of storytelling and digital marketing in changing perceptions of manufacturing, the impact of AI on content creation, and the need for a strong organizational culture. Danny shares his journey into the industry, the challenges manufacturers face in marketing, and the significance of vulnerability in leadership. The conversation highlights the evolving landscape of manufacturing and the opportunities for growth through effective communication and engagement.TakeawaysManufacturing is often perceived negatively, but it has a lot of creativity and innovation.Storytelling can change the perception of manufacturing and highlight its impact.Many manufacturers are unaware of the positive effects they have on the world.AI is democratizing content creation, making it accessible to all companies.A strong organizational culture is essential for attracting and retaining talent.Marketing strategies often lack a clear direction and understanding of the customer.Vulnerability in leadership can build trust and improve company culture.Internal and external communications should align to reflect company values.The manufacturing industry needs to overcome outdated narratives to attract new talent.Knowledge transfer from experienced workers to younger generations is crucial for the industry's future.Chapters00:00 Introduction to the Manufacturing Culture Podcast01:13 The Excitement of Industrial Marketing Summit03:07 Danny Gonzalez's Unique Perspective on Life06:53 Defining Culture in the Manufacturing Context09:19 Danny's Journey from Accounting to Video Production12:08 The Wonder of Manufacturing Facilities14:09 Overcoming Negative Perceptions in Manufacturing17:41 The Importance of Authentic Storytelling19:50 The Shift in Manufacturing Narratives21:29 The Role of AI in Content Creation24:06 The Rise of Generative AI in Marketing26:38 Authenticity in AI-Driven Storytelling28:17 Balancing Human and AI Content32:43 Common Pitfalls in Industrial Marketing34:39 Leveraging Company Culture in Storytelling39:12 Vulnerability and Transparency in Manufacturing40:57 Future Success Metrics for Industrial Marketing

Scott Peters on Trades, Talent and the Culture Shift Manufacturing Can't AvoidScott Peters is one of those guests who reminds you why the industry still matters. He came up in the late seventies, learned the trade before CNC was common, built model-kit molds that ended up on Kmart shelves, moved into medical devices where your mistakes affect real lives, and eventually ran a 300-person plant in Guangzhou where “yes-boss culture” smashed into his belief that people should think for themselves.This conversation isn't polished. It's real. Offshoring. Apprenticeships. Pay. Responsibility. Pride. And the uncomfortable truth that young people won't line up for jobs that pay less than McDonald's.Scott argues that culture isn't a slogan. It's whether people feel safe enough to tell you you're wrong and proud enough to stand beside the work they produce. If you care about the future of plastics, the trades or the next generation coming up behind us, this one is worth the time.What you'll hearScott's jump from the Marines to an apprentice mold maker after his mother spotted a classifieds ad and pushed him toward it.What mold shops looked like in the late seventies and early eighties when CAD wasn't an option and everything ran on skill, graphite smudges and problem solving.Why seeing his designs turn into products on store shelves changed how he viewed responsibility and pride in the trade.How managing a Chinese plant forced him to break top-down culture and build a team willing to challenge him instead of nodding along.Why he thinks shops are losing young talent to Amazon warehouses and fast food, and how transparent pay ladders used to keep apprentices motivated for years.The generational damage caused by offshoring and why communities still don't trust manufacturing jobs even as the work returns.How to build culture that works on the floor instead of in HR decks: respect, honesty, disagreement and shared ownership of deadlines.Where to listenAvailable on all platforms. Search “Manufacturing Culture Podcast.”#manufacturingculture #manufacturing #trades #skilledtrades #plastics #injectionmolding #moldmaking #manufacturingjobs #engineering #operations #leadership

Emily Ting from CCS America joins Jim to talk about what culture actually feels like at work, how it shapes the day to day, and why marketing in industrial manufacturing is still years behind other B2B sectors. She walks through her journey from Japanese speaking intern to “do everything” marketer, three years working inside a Japanese headquarters, and the reality of being the bridge between leadership, engineers, sales and the outside world. Emily shares how she translates deeply technical machine vision concepts into something humans can understand, why AI has not killed the need for good lighting, and how a short book about penguins on a melting iceberg helped CCS rethink its culture and distributor program.What you'll hearHow Emily defines culture as “what you feel in the air” when you walk into work, and why it can either energize you or quietly drain you.The story of how Japanese fluency opened the door at CCS, sent her to headquarters in Japan, and what she learned from that office culture.Practical tips for doing business and filming content in Japan, from privacy expectations to simple etiquette that changes how you show up.What it is really like to be the person who turns hardcore machine vision physics and jargon into useful stories and content.Why leadership asking for ROI without clear goals is such a common pattern, and how she tries to navigate that tension.How CCS Americas had to reset expectations after the Covid boom and get sales, marketing and engineering genuinely aligned again.Why industrial marketing is still behind B2B SaaS, and what manufacturers can borrow without repeating old mistakes.How the book “Our Iceberg Is Melting” turned into required reading and gave everyone a way to see themselves in the change story.Topics coveredCulture as lived experience versus official “values”Working in Japan, unspoken rules and privacy around filmingTranslating technical machine vision and lighting conceptsAI hype in inspection and why fundamentals still matterGetting leadership, engineers and marketing on the same pageRemote and hybrid culture in a small, spread out teamDesigning a distributor program as a culture project, not just a sales programThe messy reality of modern industrial marketingKey quotes“Culture is what you feel in the air when you walk into work. Do you feel ready to do what you set out to do, or like there's a pressure sitting on your mind all day”“Marketing is much messier than people want. You rarely get a perfect straight line between what you did and the deal that closed.”“Sometimes the decision is no decision. Staying in the status quo feels safer than making a move that might go wrong.”“AI did not make lighting irrelevant. If bad lighting did not matter, those AI companies would not keep coming back to us for help.”“You do not always get the insight you want by asking the question directly. Sometimes you have to go the long way round to reach the part of the customer that actually decides.”

Jim sits down with tax strategist Nik Agharkar, for a conversation that starts with tax day anxiety and spirals into culture, capitalism, immigration, vo-tech, wealth inequality, and what it really means to build a healthy organization. Nik shares why he believes the tax code is an incentive system instead of a punishment, how leadership shapes culture, why Gen Z is choosing trades over college, and how America can rebuild its middle class by fixing the incentives we've quietly broken over the last 40 years. This episode is raw, political, personal, and surprisingly hopeful.Why this conversation mattersIf you lead a manufacturing team or run a business, your world is shaped by taxes whether you notice it or not. Nik lays out how incentives in the tax code ripple through hiring, layoffs, wages, infrastructure, and the decline of the American middle class. He explains why trades are rising again, why offshoring hollowed out capacity, and how culture starts with servant leadership rather than command-and-control. This is a rare conversation that connects factory floors, tax strategy, political history, and the lived experience of an immigrant family into one cohesive picture of where we are and what needs to change.What you'll hear• Why “every day is tax day” if you touch money• Jim's tax-induced heart palpitations versus Nik's calm love of paperwork• Nik's life-as-a-movie: middle school bullying, Jonah Hill, and learning to laugh at everything• His definition of culture built around ownership, servant leadership, and leading by example• Why rules for thee but not for me destroys culture — and what his HR-leader wife taught him about consistency• Growing up between America and India, and why the contrast taught him gratitude, discipline, and risk calculation• How scarcity abroad reframed what “risk” really means in America• Why going to college can be a bigger gamble than going into the trades• The surge of Gen Z and Gen Alpha entering the trades and rejecting the old college playbook• Offshoring, the collapse of vo-tech, and how we quietly kneecapped our own middle class• How tax cuts incentivized bad business, short-term hiring cycles, and underinvestment in people• The 1950s wealth distribution Americans still prefer — and how far we've drifted• Why wealth concentration is dangerous, not just unfair• The forgotten history of charitable foundations exploding when tax rates were high• How small businesses pay the price because they don't have tax departments• Why a kid would be better off buying a Haas machine and starting a job shop than taking on six-figure student debt• The infrastructure crisis — and why we're not ready to bring manufacturing back onshore• Politics, social media, and how outrage culture destroyed our ability to talk to one another• Why Americans should be critical of every administration, not cheerleaders for a team• The simple fixes: higher corporate taxes, better incentives for small business, and fully funded vo-tech• Nik's parting message about being better to each other and limiting social media for your own sanityNik's takeWe've got to stop dividing ourselves and start thinking clearly again. Limit your social media. Be better to your neighbor. And stop cheering for politicians — they work for you.Jim's takeThere aren't many people who can connect tax code, culture, and the collapse of the middle class and make it interesting, but Nik does it. This one goes way off the rails in the best way.

Ian Wilson is a creative turned industrial brand strategist who believes real culture is the level of authenticity people can bring to work. In this episode, he and Jim talk about why manufacturing feels more grounded than other industries, why specs and machines are only half the story, and how authenticity—not polish—is what builds trust online and on the shop floor.What You'll HearHow Ian went from writing music to building brands in manufacturingWhy he believes “you can't hype up a spring” and what that says about honesty in marketingWhat culture really means inside an industrial businessHow family-owned manufacturers can turn values and pride into their strongest brand assetWhy too many manufacturers are still “allergic to marketing”The difference between performative culture and real cultureHow to pull real company values from leadership to the shop floorWhy brand voice matters even when buyers only care about specsHow to make digital feel authentic without fluffThe future of manufacturing culture, community, and educationTopics CoveredAuthenticity and culture in manufacturingIndustrial marketing and brandingAI's role in marketing and creativityBridging creative and engineering mindsetsDefining company values with honestyCommunity and workforce development in the tradesKey Quotes“Culture is the level of authenticity people can bring with them to work.”“You can't hype up a spring. It either works or it doesn't.”“Some manufacturers are allergic to marketing—but that's exactly where the opportunity is.”“Pretty is easy. Authentic is hard.”“The future of manufacturing is stronger communities and better futures for our kids.”Jim's TakeIan brings a mix of humor, depth, and hard truth that's rare in branding conversations. He reminds us that the best marketing doesn't try to make manufacturing look cool—it shows the real pride and people behind the work.Connect with the Manufacturing Culture PodcastFollow for weekly conversations with the people shaping culture across the industrial world.

Julie Runez leads marketing for a custom automation firm that designs and builds one-off manufacturing machinery. She came back to work after years at home with her kids, brought a journalist's curiosity, and learned industrial marketing from the ground up during the early months of 2020. Without case studies she could publicly share and with very long, high-stakes sales cycles, Julie shifted the strategy away from chasing clicks to creating in-person proof. The result is a zero-cost lab inside their facility where vendors and manufacturers test ideas together, train teams, and de-risk projects before anyone signs. We talk culture, kindness in leadership, learning fast, and why most problems are system problems, not people problems.Why this conversation mattersIf you sell complex, capital equipment under NDA, the usual playbook won't carry you. Julie shows how to earn trust when buyers need confidence more than content, and how to build culture around the people you want to attract.What you'll hearHow journalism skills, parenting, and resourcefulness translated into an effective solo marketing role.Why kindness from the founder set the tone for culture and risk-taking.The limits of digital in NDA-heavy environments and how in-person proof fills the gap.Inside the lab concept and how cross-vendor collaboration builds end-to-end confidence.Using ClickUp and simple SOPs to turn tribal knowledge into systems.Handling the “I'm in over my head” moments by finding the skill, the person, or the room that solves it.Topics coveredCulture as the environment you create for the people you want.Experimenting, failing forward, and deciding what actually works for your business.Sales cycles that run from a year to many years, and how to stay relevant in the meantime.Bringing vendors, engineers, and customers together to test and train before purchase.Storytelling that focuses on outcomes, not features.Letting the next generation toss the box aside rather than just think outside it.Quotes to pull“When you buy a drill, you're buying holes. Our buyers need confidence their problem will be solved.”“In tough moments it's usually a system problem, not a human problem.”“The lab is our proof. People can see parts move, get training, and leave with answers.”“Kindness from leadership makes everything else solvable.”GuestJulie Runez is the marketing lead for a custom automation and machine-building company serving life sciences and other regulated industries. She built an in-house lab program that lets manufacturers and vendor partners test concepts, train operators, and de-risk projects at zero cost.SponsorMed Device Boston at the BCEC, September 30 to October 1. A sourcing and education expo with suppliers, workshops, and expert-led sessions for the next generation of med-tech.

Sydney Mrowczynski didn't plan to end up under a welding hood. As a teenager she dreamed of fashion design — until a boyfriend told her she couldn't weld. Challenge accepted. A few years later, she's worked across multiple shops, learned how things really get built, and is now studying industrial management and applied engineering at Southern Illinois University to bridge the gap between the floor and the front office.This episode of the Manufacturing Culture Podcast is a crash course in what real culture looks like from someone living it. Sydney's take is simple: great culture means communication, teamwork, and quality. Most shops have one or two of those — rarely all three. She shares what it's like being the only woman on the floor, the extra proof she's had to carry into every new job, and why too many people get comfortable doing things “almost right” for 20 years.We get into failure as a teacher — how welding forces you to face mistakes and learn faster than any classroom. Sydney talks about integrity, leadership, and the shops that cover bad welds instead of fixing them. She lays out the difference between a leader who checks in, listens, and teaches versus one who just points and barks orders.If you run a team, hire apprentices, or manage training programs, you'll want to hear her take on trade schools too — how they teach to plate instead of teaching to reality. She argues that students should weld on rusted, greasy, and painted metal, not perfect coupons, if they're expected to survive their first week on the job.Sydney is now balancing school with work at Tenco Hydro in Sugar Grove, Illinois, helping bring metal fabrication in house and ship their first stainless wastewater tank. She's seen the gaps firsthand — and she's building the bridge from within.It's an honest, sharp conversation about what manufacturing culture really needs: leaders who communicate clearly, care about quality, and build environments where new talent wants to stay.SponsorMed Device Boston is your go-to Med Tech sourcing and education expo, September 30 through October 1 at Boston's BCEC. With 200+ suppliers, 1,500+ attending professionals, and expert-led workshops on 3D printing, AI, materials, regulatory tech, and contract manufacturing, it's built to advance the next generation of medical device innovation. Visit meddeviceboston.com to register.ConnectFind Sydney Mrowczynski on LinkedInSubscribe to the Manufacturing Culture Podcast on YouTube and your favorite platform.

In this episode of The Manufacturing Culture Podcast, Jim sits down with Chris Humphrey, Business Development Manager at AirPro Fan & Blower Company, to explore how purpose, people, and love of neighbor shape lasting manufacturing cultures. From growing up in a motorcycle dealership to hiking the Appalachian Trail during a “quarter-life crisis,” Chris shares how his journey through machining, engineering, and leadership led him to rediscover the true purpose behind manufacturing — building communities, providing meaningful work, and caring for people along the way.Together, they unpack what culture means beyond the walls of a company, how leadership grounded in empathy can transform performance, and why AirPro's employee-owned model has created one of the most authentic examples of modern manufacturing culture today.What You'll Hear:Chris's early years in machining and how vocational education shaped his careerThe “quarter-life crisis” that changed his perspective on work and purposeWhy every manufacturing job supports six others and how that drives community impactLessons from the rifle industry on culture, stress, and leadershipHow AirPro Fan & Blower built a thriving employee-owned culture around love of neighborThe difference between condemning managers and leaders who come alongsideWhy culture, not compensation, is the real key to long-term retentionHow manufacturing can reclaim its image and attract the next generationThe future of manufacturing through technology, AI, and purpose-driven leadershipKey Quotes:“Manufacturing supports my community. That realization changed everything for me.”“Love of neighbor is a culture driver. It changes how you lead, how you sell, and how you care for people.”“People remember who you are, not just what you did.”“When a company puts care at the center, success takes care of itself.”Topics Covered:Manufacturing culture, leadership, purpose, employee ownership, community, vocational education, business development, supply chain, culture change, mentorship, AI in manufacturing, future of work.Jim's Take:Chris's story is a reminder that culture isn't a policy — it's people caring for each other. His journey from shop floor to business development shows how purpose evolves but never disappears when it's built on the right foundationMed Device Boston — The go-to med tech sourcing and education expo, September 30th–October 1st at Boston's BCEC. Explore the next generation of medical device innovation at meddeviceboston.com.

Katie Friday is a sales engineer who took the scenic route into manufacturing. She started in social work, battled through an engineering pivot at WVU, worked her way from project engineering to sales, and now lives at the intersection of customers, controls, and culture. We talk about resilient learning, why great SOPs read like fifth grade science, the reality of safety projects, and how leadership sets the tone for teams. There is a rom-com opening scene, a baby blue Beetle, and a giant robot in Wilmington. Most of all, there is a clear picture of how supportive culture turns new hires into future leaders.Why this conversation mattersCulture is a team sport and leadership is the lever. Katie shows how cross-functional respect between engineering, maintenance, and operations speeds projects up, how good documentation creates confidence on the floor, and why automation does not erase jobs. It raises the skill ceiling and demands better training.Conversation highlightsMeeting story at IMTS and a friendship that started in an elevator.Katie's rom-com life pitch featuring a 2013 baby blue Beetle and a bee.Switching from social work to industrial engineering and learning resilience the hard way.From receptionist to project engineer to sales engineer and why talking to customers clicked.The coolest project sighting, a towering broadcast robot and the crews that build stages for NASCAR, ESPN, and even the Super Bowl.Safety projects move first and fast, and the scheduling whiplash that brings.SOPs that actually teach, pictures over jargon, and testing docs with non engineers.Women navigating a male heavy field, boundaries, and a shoutout to mentor Kimberly Pelke.Why new adopters of automation are the next wave and how AI will show up on the plant floor.Topics coveredCompany culture as daily behavior, not a poster on the wall.Leadership modeling communication and teamwork.Sales engineering as translator between customers and controls teams.Budget timing, stakeholders, and the real blockers to moving from design to execution.Operator training that matches the tech.Automation as job shifter and skill builder, not a job eraser.Women in STEM, representation that changes decisions, and early pipeline programs.Quotes“I do not mind being the dumbest in the room. It just means I am learning.”“Good culture feels like a team that actually communicates and still pulls toward the same goal.”“Automation does not eliminate people. It asks them to learn new skills.”“Great SOPs should read like fifth grade science. Pictures help people keep the line running.”GuestKatie Friday is a sales engineer working across pharma, food and beverage, rubber and tire, and other regulated environments. She graduated from West Virginia University in industrial engineering, cut her teeth in project engineering, and now helps manufacturers scope, justify, and deliver automation upgrades with Industrial Automated Systems and sister company Triune Electric.Shoutouts and resources mentionedIndustrial Automated Systems and Triune Electric.Mentor Kimberly Pelke, director of business development.Move Over Bob, a culture first magazine introducing young women to trades.Rosie Riveters, early STEM confidence through productive struggle.Vendors seen on the floor, including Siemens, Rockwell, and Schneider Electric.WVU, the scene of the pivot and the grind.SponsorMed Device Boston is a sourcing and education expo at Boston's BCEC, September 30 to October 1. Two hundred plus suppliers, hands on workshops, and expert led sessions focused on the next generation of med tech. Register at meddeviceboston.com and plan your visit. The link is in the show notes.ConnectHost, Jim Mayer. Subscribe to Manufacturing Culture on YouTube and your favorite podcast app. Share the episode with a friend who is wrestling with training and documentation after an automation upgrade.

Culture is the lens through which everything happens.Kate Glantz joins the show to talk about building a culture-first movement that puts real tradeswomen at the center of the story.We get into why representation changes decisions, how a print magazine in schools can beat the algorithm, and why AI might shrink some white-collar roles while exploding demand for blue-collar work.Kate shares the why behind Move Over Bob, the plan to go beyond construction into semiconductors, data centers, mining, and civil infrastructure, and a practical path for companies, schools, and parents to get involved.What You'll Hear• How Kate's through line is helping women reach financial independence and why that domino changes families and communities• Why storytelling is not fluff and how culture speeds up real change on the ground• Why recruiting women is part of a bigger youth awareness gap and the messenger problem in the trades• How Move Over Bob uses tactile print to reach students, libraries, nonprofits, and even women's prisons• The winter issue plan that connects welding, ironworking, and heavy equipment to data centers, chips, mining, and civil projects• How AI and automation can erase some office jobs while creating a massive need for electricians and craft labor• Leadership lessons from tech and Hollywood to construction and workforce• A five-year outlook where the trades get a glow-up without sugarcoating the work• Exactly how to support the mission and why this is pro-Bob, not anti-BobTopics CoveredCulture as catalyst, not garnishRepresentation, role models, and behavior change in teensCTE awareness, apprenticeships, and the cost myths around collegeWorkwear, PPE, and making safety and self-expression compatibleSemiconductor and data-center build-outs and what they mean for craft careersAI's impact on labor markets and why electricians matter more than everPartnership models for associations, contractors, and brandsKey Quotes“Culture is the lens through which everything happens.”“We tell ourselves stories in order to live.”“Entrepreneurs don't see problems. They see opportunities.”“If not us, then who.”“We're not asking Bob to leave. We're asking him to scoot over so we can build the table together.”About the GuestKate Glantz is the co-founder of Move Over Bob, a culture-driven platform bringing tradeswomen into the center of mainstream culture and into schools at scale.Her background spans Peace Corps, tech, Hollywood, and national policy work, all pointed at a single why: helping women reach financial independence.Website: https://moveoverbob.comHow to Get Involved• Profiles and school visits for tradeswomen who want to demo and speak• Advertisers, sponsors, and associations who want to expand the talent pool• Educators, CTE directors, and librarians who want copies for studentsStart at moveoverbob.comSponsorMed Device Boston is your go-to med-tech sourcing and education expo on September 30 to October 1 at the BCEC in Boston.Over 200 suppliers, 1,500 attending professionals, and OEM decision-makers.Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof.Register at meddeviceboston.comWatch & ListenFull episode on The Manufacturing Connector website and on YouTube.

Rosemary Coates has spent three decades inside the hardest questions in manufacturing… where to build, what to move, and how to survive the politics around it. On this episode of The Manufacturing Culture Podcast, she walks through the real story behind offshoring, why reshoring is more trickle than tidal wave, and how companies can make smarter location calls without blowing up cost or capacity.We go back to her origin story… blue collar roots, a transportation management elective that lit the fuse, and a career that ran through Solar Turbines, defense work, Hewlett Packard, Big Four consulting, and finally her own firm. When the 2012 election turned China into a punching bag, Rosemary pivoted from moving factories out to helping leaders bring work back in a way that actually pencils. She founded the nonprofit, nonpartisan Reshoring Institute and now advises with data instead of slogans.We dig into what really changed. Labor in China is no longer cheap. Geopolitics now sits beside cost on the decision tree. Carbon footprint matters when your supply chain stretches across oceans. The grid cannot power a sudden factory boom even if you build it. And the workforce of today is not lining up for low skill, mind numbing assembly. The path forward looks like automation where it fits, contract manufacturing for flexibility, and a cold look at labor mix and total landed cost before anyone signs a lease.Mexico's rise gets a clear-eyed review… proximity, lower carbon, easier logistics, and a young workforce make Central Mexico compelling. Vietnam is full. India brings time and inventory penalties on the water. Demographics matter. So do hurricanes, wildfires, and the ability to shift production when the world throws a brick through your window.We also talk wages, the hole blown in the middle class, and why the new middle class is built on writing, computing, and mechatronics rather than grease and punch presses. Rosemary explains her expert witness work inside global supply chain disputes and leaves us with a simple truth… strategy beats sentiment, and the best decisions use both spreadsheets and context.Sponsor note:Med Device Boston is your go-to Med Tech sourcing and education expo, September 30 through October 1 at Boston's BCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Visit meddeviceboston.com to register and plan your visit. Links in the show notes.Guest:Rosemary Coates, Executive Director of the Reshoring Institute, global supply chain strategist, expert witness, and author of five books on sourcing and manufacturing.

A candid conversation with high school engineer and FIRST Robotics alum Natalie Macias about curiosity, consistency, and carving out room for young makers inside a sometimes closed-off industry. We talk early exposure to CAD and flight sims, why manufacturing is the first mile of everything, the lemon tree lesson on failure, and how leaders can be firm yet flexible. Natalie wants more hands-on opportunities before college and a more welcoming on-ramp for students who are ready to show up.Guest:Natalie Macias, student engineer from Los Angeles, senior capstone lead, robotics team veteran, and Future Faces of Manufacturing feature with AMT. She's using LinkedIn to learn directly from practitioners and find mentors across the industry.What you'll hear:How a DOD Starbase program quietly introduced CAD, chemistry, and flight simulation to a curious kid from South CentralWhy FIRST Robotics felt like a real company under deadline, with design, programming, assembly, and manufacturing all moving togetherThe jump from loving law to choosing engineering, then finding home in manufacturingA classroom set up like DARPA, complete with two “companies” competing for a contract under a mentor who worked at Northrop GrummanWhy opportunity before college is the missing bridge and how dual-enrollment and apprenticeships could fix itLeadership as knowing your people, staying open to feedback, and bending for the needs of the group without becoming a people-pleaserCreating space in schools so students can actually grow rather than learn inside a boxFailure as pruning a lemon tree so the next season grows strongerUsing LinkedIn for mentorship and perspective, not just job huntingThe ask to our audience for college experience stories from programs that truly delivered hands-on engineeringKey quotes:“If you keep showing up, even if you didn't do well, you're showing that you want to be there. That goes a long way.”“Manufacturing is phase one. Piece by piece, chip by chip, you're contributing to something bigger.”“Failure isn't to stop us. It's pruning the dead branches so the tree can grow.”“Be firm where it matters and flexible where it helps the group.”“Create space for growth. Don't keep students in a box, then act surprised when they don't grow.”Topics covered:Early STEM ignition through Starbase and school projectsFIRST Robotics as a training ground for teamwork and urgencyHands-on access for high schoolers versus the current college-first gateHow industry perceptions can intimidate newcomers and how to fix that welcomeLeadership habits students will actually followNatalie's college search and what she's looking for in an engineering programThe pace of automation and why that excites herNatalie's ask to listeners:If you studied engineering or work in manufacturing, message Natalie on LinkedIn with what your university actually did to prepare you. What labs, co-ops, shops, or professors made the difference. Short stories beat brochures.Sponsor note:Med Device Boston is the go-to Med Tech sourcing and education expo on September 30 through October 1 at Boston's VCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Register and plan your visit at meddeviceboston.com.Resources mentioned:Starbase STEM programFIRST Robotics CompetitionProject-based capstone with a Northrop Grumman mentorDual-enrollment and apprenticeship models for high school studentsHow to support Natalie:Share a warm intro to mentors who welcome high school talent into labs, job shops, and build teamsInvite her to tour your facility or shadow an engineer for a daySend those honest college experience notes she asked forAbout the Manufacturing Connector Network:We help brands and builders turn trade shows, plant tours, and expert interviews into a steady pipeline of video, audio, and social content. On-site capture, mobile studio, short-form editing, podcast production, and distribution that stays consistent week after week. If you're heading to a show or launching a product, we'll bring the cameras and do the heavy lifting.

Jim sits down with Amy Julian to dig into culture as lived behavior, not wallpaper. From early days in AB InBev's purchasing team through years of complex change, Amy unpacks why command-and-control stalls digital projects, how cross-industry thinking opens doors, and where AI is already moving the needle for mid-market procurement and supply chains. Expect straight talk on failed implementations, governance that actually clears roadblocks, and translating values into daily decisions on the floor.What you'll hearWhy culture is a set of guiding principles you can act on, lessons from the AB InBev acquisition years and getting comfortable with constant change, a candid failure story and what clunky multi-consultant programs miss, systems thinking across tech and manufacturing, agile mindsets meeting lean and PDCA, practical AI use cases for quoting, planning, and buy decisions, the shift from analyst work to relationship work, and how to build multi-level client alignment that survives real life.Topics coveredBehavior-driven culture and purpose, change management beyond slide decks, ERP friction and inventory truth, cross-functional governance, agile plus lean in the same room, AI agents for sourcing and planning, leadership communication and trust-but-verify, turning workshops into action logs people actually own.Key quotes“Culture is a set of guiding principles and behaviors that help me make the right decisions day to day.”“Most transformations fail where the behavior stops. Values without actions are just posters.”“Let people author the change. IT can't do it to the organization and expect it to stick.”“AI should be your analyst and sidekick. People still make the calls and hold the relationships.”Jim's takeChange sticks when the shop floor can see themselves in it. If your governance cannot clear a bottleneck by Tuesday, it isn't governance. Bring agile curiosity to lean rigor, and stop pretending culture happens after go-live. It starts at scoping.Amy's takeDesign for behavior first. Set decision rights, create real feedback loops, and wire your principles into the tools. Start small with AI where pain is obvious, prove value fast, then expand. Systems thinking beats heroics.Connect with usSubscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share a story where culture actually changed something.SponsorSpend two high-impact days at Med Device Boston, September 30 - October 1 at Boston's BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

Jim sits down with serial founder and anti CRM evangelist Adam Honig. They dig into what culture really is, why most digital transformation falls flat, and how AI can strip out the crap work without gutting good jobs. Adam walks through building and selling three companies, including the painful first exit that taught him more than any win. Expect honesty, laughs, and sharp takes on manufacturing sales, change management, and shiny tool syndrome.What you'll hearAdam's path from philosophy major to three-time founder, culture as what happens when you're not in the room, value alignment versus values on a wall, why traditional CRMs fail frontline teams, the Her movie spark that led to Spiro, why manufacturing became the focus and how ERP context changes sales calls, how to make digital transformation stick by letting people author the change, AI's near term impact on white collar work and the boomer knowledge gap, keeping retirees on retainer to transfer territory knowledge, and building products people adopt instantly.Topics coveredCompany culture and behavior, change management in factories and field sales, CRM fatigue and alternatives, AI copilots for meetings and follow ups, workforce demographics and succession, product adoption and simplicity, founder resilience and rough exits.Key quotes“Culture is what happens when you're not in the room.”“I'm a materialist. What people do beats what people say.”“Nobody gives a shit. Pivot if you must and get back to work.”“Sales didn't need another system. They needed Scarlett Johansson whispering what to do next.”“AI should do the crap work. People do the human work.”Jim's takeIf you want change to last, stop spraying money at shiny tech and start asking your people to co author the solution. Culture shows up in behavior, not slide decks. The sales side of manufacturing is overdue a rethink and the anti CRM idea is pointing the right way. Also, that pivot line belongs on a T shirt.Adam's takeMake powerful things stupid simple. If your tool needs a playbook and an offsite to adopt, it's probably not the tool. Remove the admin tax, surface the right cues at the right time, and let the humans sell.Connect with usSubscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share your story about culture that actually changed something.SponsorSpend two high-impact days at Med Device Boston, September 30–October 1 at Boston's BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

In this episode of the Manufacturing Culture Podcast, Joni Cunningham shares her unique journey from growing up in Alaska to becoming a pivotal figure in the manufacturing industry. She discusses the importance of workplace culture, effective leadership, and the challenges of communication. Joni emphasizes the need for authenticity and connection in both personal and professional realms, while also highlighting the role of women in manufacturing and the significance of engaging youth in the industry. The conversation is filled with insights on innovation, personal growth, and the future of manufacturing.TakeawaysCulture is an environment where you're helping and lifting others.Leaders should never be the smartest person in the room.Delegation is crucial for effective leadership.Communication is key to building trust and relationships.Growing up in Alaska provided a unique perspective on life.Personal experiences shape our professional paths.Women have a vital role in the manufacturing industry.Engaging youth is essential for the future of manufacturing.Innovation in technology can significantly improve efficiency.Being authentic attracts the right people into your life.Chapters00:00 Introduction to Joni Cunningham and the Podcast02:21 Defining Culture in the Workplace05:13 Leadership and Delegation Challenges08:04 Personal Growth Through Communication10:29 Growing Up in Alaska: A Unique Perspective13:31 Career Journey: From Healthcare to Manufacturing16:13 The Importance of Connection in Manufacturing19:00 Navigating the Challenges of Parenthood21:56 The Role of Women in Manufacturing24:35 Innovations in Manufacturing Technology27:13 The Future of Manufacturing and Youth Engagement29:36 Final Thoughts and AuthenticityMake sure to register for MEDevice Boston today!

In this episode of the Manufacturing Culture podcast, Jim Mayer interviews Renan Devilliers, co-founder of OSS Ventures. Renan shares his unique journey from a military upbringing to becoming a leader in the manufacturing technology industry. He discusses the importance of organizational culture, his experiences at McKinsey, and the entrepreneurial spirit that drives him. Renan emphasizes the need for innovation in manufacturing, the mission-driven approach of OSS Ventures, and the core values that guide their work. He also explores the future of manufacturing, the impact of technology, and the opportunities available within the industry.TakeawaysCulture is what gets people to thrive or leave an organization.Renan grew up moving frequently due to his father's military career.He transitioned from a career in violin to mathematics and consulting.Renan discovered his passion for manufacturing while at McKinsey.OSS Ventures aims to revolutionize manufacturing through technology.The future of manufacturing will involve gigafactories and small factories.Renan believes in paying shop floor workers as well as tech workers.OSS Ventures has a mission-driven approach from day one.Values are crucial for guiding company culture and decision-making.Renan emphasizes the importance of listening to shop floor workers.Chapters00:00 Introduction to Renan de Villiers01:55 Defining Organizational Culture02:41 Renan's Unique Background and Education04:40 Career Path: From McKinsey to Manufacturing08:35 Discovering the Entrepreneurial Spirit09:51 The Allure of Manufacturing11:50 OSS Ventures: Revolutionizing Manufacturing Tech14:05 The Future of Manufacturing and Reshoring16:42 Personal Growth and Leadership in Startups18:11 Mission-Driven Approach at OSS Ventures19:20 Core Values and Their Impact24:48 Staying True to Values in Business30:53 Beliefs Guiding OSS Ventures35:10 The Future Landscape of Manufacturing37:59 Opportunities at OSS Ventures40:02 Embracing Change in ManufacturingDon't forget to register for MEDevice Boston!

In this episode of the Manufacturing Culture Podcast, Jim Mayer engages with Ellen Feldman-Ornato and Jenny Drescher to explore the intricacies of organizational culture, personal journeys, and the importance of behavioral change in the workplace. They discuss the significance of defining culture, the challenges of implementing change, and the impact of generational dynamics on workplace behavior. The conversation also highlights the birth of the Boulder Company, their podcast initiative, and the importance of humor and lightness in navigating workplace challenges.TakeawaysCulture is essential and should be considered table stakes for any organization.Good culture varies from organization to organization, but respect and positive behaviors are key.Behavioral change requires time, practice, and accountability among team members.Consultants must engage deeply with clients to foster real change, not just surface-level fixes.Generational differences impact workplace dynamics and behaviors significantly.Humor can be a powerful tool in navigating workplace challenges and fostering connection.The Boulder Company was born from a shared passion for applied improvisation and culture work.Effective communication is crucial for a thriving workplace culture.People need to focus on personal growth and deeper understanding rather than just accumulating knowledge.The podcast aims to elevate the voices of women in manufacturing and promote the industry as a viable career path.Chapters00:00 Introduction and Icebreakers04:25 Defining Culture in Organizations07:40 Personal Journeys and Early Experiences12:36 The Birth of the Boulder Company16:42 Behavioral Change and Effective Training21:56 The Evolution of Manufacturing Support23:34 Embracing Uniqueness and Personal Growth25:40 Going Deeper in Leadership Skills28:21 The Reality of Behavioral Change in Organizations31:05 Finding the Right Fit in Consulting33:12 Vetting Clients for Effective Change35:54 Generational Dynamics in the Workplace39:20 Highlighting Women in Manufacturing41:46 Lightening Up in the Workplace47:13 Building Trust and ConnectionDon't forget to check out MEDevice Boston and join the fun!

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Darryl Gratrix, who shares his insights on manufacturing culture, leadership, and the importance of attracting the next generation to skilled trades. Darryl discusses his career path in tool and die, the transition to leadership, and the cultural turnaround he has experienced in his workplace. He emphasizes the need for collaboration in the industry and the importance of promoting skilled trades to younger generations. The conversation also touches on the future of the industry and the initiatives being taken to enhance training and apprenticeship programs.TakeawaysTreat others the way you want to be treated.Darryl's career path was unconventional; he didn't grow up in trades.Leadership requires a different skill set than technical expertise.Cultural turnaround is essential for a thriving workplace.Attracting the next generation to skilled trades is crucial.Virtual reality training can engage younger audiences.Collaboration among companies can enhance the industry.Government support is increasing for skilled trades training.Perception of trades needs to change to attract talent.Darryl is passionate about promoting the skilled trades. Chapters00:00 Introduction and Icebreaker04:16 Understanding Culture in Manufacturing08:18 Darryl's Journey into Tool and Die12:14 Transitioning to Leadership15:14 Cultural Turnarounds in the Workplace19:08 Hiring for Culture and Skills19:59 Building Career Pathways for Young Machinists21:36 Perceptions of the Trade and Community Engagement23:04 Innovative Approaches to Attracting Youth24:45 Challenges in the Skilled Trades26:10 The Value of Skilled Trades in Today's Economy27:39 Government Support and Future Opportunities30:53 Changing Perceptions of Skilled Trades34:04 Personal and Professional Growth in the IndustryDon't forget to check out MEDevice Boston!

Join us for an inspiring conversation with Marcus Sheanshang, CEO of JBM Packaging, as he shares his journey from working on the shop floor at age 11 to leading a company that embraces second chances. Discover how Marcus transformed a labor strategy into a purpose-driven mission, providing opportunities for formerly incarcerated individuals and reshaping company culture.Key Highlights:Marcus's early experiences in the family business and his path to leadership. The development and impact of the Fair Chance program at JBM. Insights into building a culture of collaboration and learning. The importance of aligning company values with personal growth and community impact.TakeawaysEvery business has a culture, whether intentional or not.Collaboration and support are key to a positive workplace culture.Transitioning from family business to leadership can be challenging.Experiences outside the family business can provide valuable insights.Effective communication is crucial in leadership roles.Asking questions is a strength, not a weakness.Purpose-driven programs can enhance employee engagement.The Fair Chance program has transformed JBM's workforce.Building trust with employees is essential for success.Investing in community and employee well-being is beneficial for business.Chapters00:00 Introduction to Marcus Sheanshang03:51 Defining Culture in Business05:59 Marcus's Journey in the Family Business08:51 Early Experiences on the Shop Floor11:25 Transitioning to CEO13:36 Doubts and Leadership Challenges15:58 Building a Purpose-Driven Culture21:19 Operationalizing Core Values24:21 Reinvigorating Company Culture30:27 Enhancing Employee Engagement and Performance31:37 The Genesis of the Fair Chance Program33:41 Building Bridges: From Prisons to Employment35:15 Transforming Perspectives on Rehabilitation38:43 Establishing Trust with Fair Chance Employees40:09 Support Systems for Successful Reintegration43:57 Criteria for Inclusion in the Fair Chance Program45:17 Training and Development for Fair Chance Employees49:47 Vision for the Future: A Sustainable and Inclusive Workplace01:03:13 Building a Purpose-Driven Culture01:04:09 Leadership and Second ChancesDon't miss this episode! Hit the subscribe button and turn on notifications to stay updated with more inspiring stories from industry leaders. Visit themfgconnector.com for more episodes and connect with us on social media.Planning to attend MEDevice Boston? Join 1,500+ medtech professionals and 200+ suppliers at the Boston Convention & Exhibition Center, Sept 30 – Oct 1. From the Innovation Showcase to hands-on workshops and expert-led sessions, this event is built to move your projects forward.Learn more and register: MEDeviceBoston.com

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Craig Coyle, a former Apache pilot and now a leadership consultant. They discuss the importance of culture in organizations, the challenges of transitioning from military to civilian life, and the need for effective leadership in manufacturing. Craig shares his insights on how to create a positive work environment that inspires employees and the significance of community in both military and civilian settings. He emphasizes the importance of treating leadership as a profession and the need for continuous development and support among leaders.TakeawaysCulture is a result and a lag measure of organizational health.Leadership is not just about hard work; it's about inspiring others.The military experience teaches valuable lessons about pressure and leadership.Transitioning to civilian life can be challenging, especially in finding community.Manufacturing has a unique opportunity to create positive change in people's lives.Effective leadership requires understanding and developing relationships.Organizations must focus on higher levels of Maslow's hierarchy to retain talent.Leadership should be treated as a profession with proper training and development.Community and support are crucial for leaders to succeed.The future of manufacturing depends on creating environments that inspire and engage employees.Chapters00:00 Introduction and Icebreaker05:55 Understanding Culture08:03 Early Life and Background10:19 Choosing West Point11:49 Military Experience and Leadership19:41 Transitioning to Civilian Life22:59 Finding Community in Manufacturing24:10 Building Community in Manufacturing25:17 The Birth of Operation Lead26:12 Challenges in Military and Manufacturing29:21 Understanding Labor as a Commodity31:37 Tapping into Maslow's Hierarchy33:21 The Gap in Leadership Development35:12 Leadership as a Profession39:57 The Importance of Internal Culture42:24 Opportunities in Manufacturing44:12 Encouragement for New Leaders

In this episode of The Manufacturing Culture Podcast, Jim Mayer sits down with Lori Highby, a digital marketing strategist, educator, and founder of Keystone Click, to explore the stories manufacturers aren't telling.They unpack what culture really means inside an organization, why storytelling is manufacturers' biggest missed opportunity, and how AI is changing, not replacing, the creative process. Lori shares her journey from a night school marketing student to agency owner, her values around lifelong learning, and what it means to lead with clarity.From founding a business during a recession to building a team around education, trust, and curiosity, Lori brings sharp insight to the intersection of manufacturing, marketing, and human-centered leadership.TakeawaysCulture is a collective energy and vibe within an organization.Lori's journey began with a passion for art and sociology.Education is a core value for Lori and her organization.Integrity and creativity are essential in business.AI should be seen as a tool to enhance creativity, not replace it.Storytelling is crucial for manufacturers to differentiate themselves.Community involvement is a priority for Lori and her team.Digital marketing can significantly impact manufacturing sales.Personal hobbies provide mental clarity and focus.Mentorship and paying it forward are important values for Lori.Chapters00:00 Introduction and Icebreakers05:08 Understanding Culture in Organizations06:11 Lori's Journey into Marketing and Manufacturing10:34 Starting a Business During a Recession12:44 Core Values and Organizational Culture15:10 The Role of AI in Creativity and Education18:37 Leveraging AI in Education and Workforce19:28 The Importance of Future Thinking21:16 The Drive to Teach and Share Knowledge22:47 Helping Businesses of All Sizes24:01 Impactful Marketing Success Stories31:45 AI's Role in Shaping Industry Culture33:19 The Future of Marketing in Manufacturing34:53 Understanding the Customer Journey with AI

In this episode of the Manufacturing Culture Podcast, Tyler Marshall shares his journey from the seafood industry to consulting in manufacturing. He discusses the importance of culture in organizations, the challenges faced in food manufacturing, and the evolving landscape of leadership in the industry. Tyler emphasizes the need for alignment between employees and organizational goals, the impact of automation, and the future of manufacturing as it adapts to new technologies and workforce dynamics.TakeawaysCulture starts with alignment of values.The seafood industry presents unique challenges.Self-sufficiency is crucial in remote operations.Leadership requires being present on the shop floor.Change management is essential for successful automation.The future of manufacturing will focus on workforce development.Emotional intelligence is key in leadership roles.Attracting talent requires understanding their needs.Automation should not solely focus on cost-cutting.Continuous improvement is vital for success.Chapters00:00 Introduction and Icebreaker Fun05:43 Defining Culture in Manufacturing09:30 Early Influences and Career Beginnings13:42 Adventures in the Alaskan Seafood Industry17:42 Transitioning to Broader Manufacturing Challenges21:26 Lessons Learned and Unlearning Myths24:59 Current Role and Company Overview26:43 The Importance of Leadership in Manufacturing29:51 Balancing Automation with Human Presence31:43 Change Management and Employee Involvement34:56 Emotional Intelligence in the Workplace36:14 Future Trends in Manufacturing39:26 Leveraging Data for Workforce Improvement41:41 The Need for Continuous Learning and Adaptation

What does it take to rewrite your story—and help others do the same?In this unforgettable episode, Jim Mayer sits down with HR Huntsman: speaker, strategist, and founder of Leader's Edge. From a turbulent childhood in the New Mexico desert to building global humanitarian projects and mentoring the next generation of leaders, HR's journey is a masterclass in intentional transformation.You'll hear how a single conversation reshaped his definition of success, why mindset matters more than circumstances, and how real leadership means empowering others—not commanding them. Along the way, HR delivers raw insights on creative conflict, workplace culture, and what it takes to architect a future worth building.If you've ever wondered how to lead with more purpose, create a culture people believe in, or leave a legacy that actually means something—this episode is for you.TakeawaysCulture is how your people feel about work on Sunday.HR's childhood shaped his desire to change the world.Success is not the goal; being useful is.Leadership is about empowering others, not commanding them.Investing in young leaders is crucial for future success.Work is a noble endeavor that should be respected.Creative conflict is essential for innovation.You can architect your own future intentionally.Public speaking is a privilege to inspire others.Mindset is key to personal transformation.Chapters00:00 Introduction and Icebreaker Fun07:22 Defining Culture in the Workplace09:46 HR's Early Life and Influences15:04 The Impact of John Simmons18:38 Evolution of Leadership Philosophy20:52 Creating Leaders Edge Program24:19 Influential Leaders and Mentors25:19 The Essence of Leadership26:58 The Impact of Public Speaking28:40 Mindset and Personal Transformation34:56 Architecting a New Future38:38 The Future of Leadership in Manufacturing45:36 Creative Conflict and Workplace Dynamics

In this episode of The Manufacturing Culture Podcast, host Jim Mayer talks with leadership coach Nicki Straza about what it takes to create workplaces where people feel safe, trusted, and able to contribute. Nicki draws from more than 25 years of experience in manufacturing, trades, nonprofits, and mental health.The conversation covers how culture is shaped by the small choices leaders make every day, the importance of seeing employees as individuals, and how resilience grows when people feel supported. Nicki shares lessons from her own career about staying in organizations as culture shifted, and what she learned about power, trust, and the conditions that help people thrive.They also discuss the challenges of generational differences, the risks of losing knowledge as experienced workers leave, and how mentorship and co-creation help teams build lasting cultures.TakeawaysResilience grows when leaders create conditions of trust and safety.Culture is shaped by everyday interactions, not slogans or policies.Leaders need to see their employees as individuals, not just as resources.Generational gaps can create tension, but also opportunities for learning and mentorship.Knowledge transfer is essential as experienced workers retire.Real change happens when leaders and employees co-create their environment.Chapters00:00 — Cold open 01:00 — Welcome 03:00 — What culture looks like in practice 05:30 — Generational differences and shared understanding 08:00 — Co-creation and shared responsibility 10:45 — The role of mentorship in building trust 13:20 — Nicki's early jobs and lessons about leadership 23:00 — When mission and culture start to drift apart 25:30 — The connection between culture and mental health 28:45 — What resilience means at work 30:20 — Why Nicki stayed when others left 36:45 — Helping leaders reclaim their power in healthy ways 39:15 — Building environments where people can thrive 41:00 — The value of personal contribution 43:00 — Helping others see their potential

In this conversation, Jim Mayer and Jeremiah Llewellyn explore the intersection of manufacturing culture, technology, and personal growth. They discuss the importance of embracing imperfection in progress, defining work culture, and the challenges Jeremiah faced growing up deaf. Jeremiah shares his journey into technology, education, and the impact of the COVID-19 pandemic on his career path. The discussion also touches on the significance of creativity in technology, the future of manufacturing, and the importance of internship programs in shaping the next generation of leaders.TakeawaysIt's better to show up imperfectly than not at all.Culture is built by those who show up.Overcoming personal challenges can lead to unique perspectives.Hands-on experience in technology can spark passion.Education systems can greatly influence career paths.The job market can be tough, especially during crises.Half-assing can sometimes be better than procrastinating.Creativity plays a crucial role in technology and marketing.Focusing on people can differentiate companies in manufacturing.Internship programs can have a significant community impact.Chapters00:00 Introduction and Background04:24 Defining Culture in the Workplace09:50 Overcoming Early Challenges14:54 Educational Journey and Career Path19:37 Lessons Learned and Personal Growth23:15 Diverse Professional Interests29:11 Challenging Marketing Norms37:16 Innovative Internship Programs

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Nelson Bruton, who shares insights on the importance of removing friction in the B2B buying process through conversational marketing. They discuss the significance of workplace culture, personal influences, and the evolution of digital marketing. Nelson reflects on his journey, the lessons learned about success and leadership, and the impact of generating substantial revenue for clients. In this conversation, Jim Mayer and Nelson Bruton discuss the importance of building relationships in business, the power of perseverance and self-investment, and the unique aspects of the manufacturing community. They explore the role of AI in live chat solutions and how human interaction remains crucial in the industrial space. The discussion emphasizes the need for authenticity and the value of connecting with others to drive business success.TakeawaysLive chat is crucial for capturing potential customers.97% of website visitors leave without taking action.Workplace culture is about the energy exchanged between employees and the company.Personal experiences shape professional outlooks.The internet's evolution has transformed marketing strategies.Success requires a balance between high energy and calmness.Responding rather than reacting is key in leadership.Building relationships leads to better business outcomes.Niche marketing can yield better results than broad approaches.High average sales make it easier to demonstrate ROI. 94% retention rate is impressive for any company.Authenticity is key in building relationships.Self-investment leads to continuous improvement.People prefer human interaction over chatbots.Live chat can significantly increase sales inquiries.Manufacturing is a diverse and vast industry.Niche markets exist within the manufacturing sector.AI can enhance but not replace human chat solutions.Websites should offer chat as a communication option.Building a brand is an ongoing mission.Chapters00:00 Introduction and Event Highlights03:05 Removing Friction in B2B Buying Processes05:56 Defining Culture in the Workplace09:05 Personal Journey and Influences12:07 Career Path and Early Experiences14:49 Evolution of Digital Marketing18:03 Lessons on Success and Leadership20:54 Impact of Generated Revenue for Clients21:48 Building Relationships in Business24:34 The Power of Perseverance and Self-Investment26:59 Understanding the Manufacturing Community30:08 Niche Markets in Manufacturing34:14 The Role of AI in Live Chat Solutions39:45 Conclusion and Future Collaborations

In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Josh McKain, founder of Henry Rose Consulting, to explore the power of collaboration, leadership, and culture in modern manufacturing.From his unexpected journey from public accounting into the manufacturing world, to building a business focused on organizational alignment, Josh shares the real-world lessons that shaped his leadership philosophy. They dive into the human side of operations — from tackling turnover and hiring proactively, to creating environments where employees stay, grow, and thrive.Josh also opens up about the risks of entrepreneurship, the role of mentorship, and his newest venture: writing a children's book. This conversation is packed with practical takeaways for leaders at any level who want to build stronger teams and a better future for the industry.Key TakeawaysCollaboration isn't just a soft skill — it's how real work gets done.Strong cultures lead to lower turnover and higher engagement.Hiring should be proactive and aligned with company values.Organizational health is the foundation for long-term success.Leadership is shaped by both mentorship and personal experience.A growth mindset helps leaders navigate uncertainty and change.The cost of poor culture is often hidden — until it shows up in results.The future of manufacturing depends on how we lead today.Episode Chapters00:00 – Introduction to The Manufacturing Culture Podcast 01:10 – Josh McKain's Journey: From Accounting to Manufacturing 03:04 – Defining Culture in the Workplace 04:32 – Early Career Lessons and Transition into Manufacturing 07:58 – What Drives Employee Engagement 09:02 – Mentorship and Its Lasting Impact 10:42 – How Positive Leadership Experiences Shape Culture 14:58 – Proactive Hiring vs. Hiring in Crisis 17:13 – The Real Cost of Turnover in Manufacturing 19:41 – What Parenting Taught Josh About Leadership 25:26 – Advice for People Starting in the Industry 27:13 – Launching Henry Rose Consulting 27:41 – Risk, Fear, and the Leap into Entrepreneurship 31:39 – Business Development and Building Trust 32:37 – Team Alignment and the Importance of Vision 35:21 – Culture as a Competitive Advantage 41:21 – Employee Engagement and Leadership That Works 43:53 – Josh's Take on the Future of U.S. Manufacturing 47:50 – A Lighthearted Close: Josh's Children's Book Journey

Show Description:In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Gina Tabasso, a powerhouse in industrial marketing whose career spans trade publications, Lean Six Sigma certifications, welding credentials, and a deep respect for the people who make manufacturing work.Gina shares how she learned to speak the many “languages” of the industry—sales, marketing, operations, and shop floor realities—and why that fluency matters more than ever. From her time managing publications like Welding Design & Fabrication to launching her own firm, Barracuda B2B, Gina unpacks what makes great marketing in manufacturing—and why so much of what's out there misses the mark.They talk culture, storytelling, the future of the workforce, and the tension between compassion and success in a field that's both evolving and enduring.Whether you're on the floor, in the front office, or helping companies grow from the outside, this is a conversation about connection, clarity, and the kind of leadership this industry needs now.Takeaways:Culture in manufacturing needs to evolve—and that shift starts with listening.Certifications like Lean Six Sigma and Sandler Sales create a strong foundation for marketing that works.Sales and marketing can't operate in silos—they need to collaborate, and speak the same language.Storytelling is more than branding—it's how manufacturers make themselves understood.Applying process discipline (like Lean) to marketing builds measurable, sustainable growth.Resilience isn't just a business trait—it's a human one. And it's everywhere in manufacturing.Automation is coming, but people—especially a well-supported workforce—remain central to the future.Compassion and professionalism are not opposites; they're both essential for long-term success.Building a strong network is just as strategic as any marketing funnel.Self-care matters—even in a high-pressure, production-driven world.Chapters00:00 Understanding Manufacturing Culture05:39 Gina's Journey into Manufacturing08:30 The Role of Certifications in Marketing11:29 Insights from Trade Publications14:26 Marketing Strategies for Manufacturers17:21 The Importance of MEPs in Manufacturing19:55 The Future of Manufacturing and Marketing26:16 Emotional Investment in Work and Client Relationships26:50 The Unique Story of Each Business27:48 Understanding Customer Perception28:40 Addressing Internal Culture and Client Relationships30:06 Strategic Planning for Business Growth31:54 Building a Valuable Network33:02 Challenges in a Male-Dominated Industry35:36 Navigating Job Loss and Career Transitions39:03 Influential Figures in Gina's Journey42:15 The Resilience of Manufacturing46:55 Personal Insights and Advice for Marketers

What if the problem with manufacturing isn't the work—but the silence?In this episode of The Manufacturing Culture Podcast, Jim Mayer sits down with Stephanie Pryor—entrepreneur, writer, and founder of LANC Marketing—to explore why the most prolific industry in the U.S. is still struggling to be seen. From her upbringing in the Lehigh Valley, shaped by the legacy of Bethlehem Steel, to helping manufacturers land features in Forbes, CNN, and The New York Times, Stephanie has made a career out of telling the stories that rarely get told.They unpack why manufacturing is viewed as “dead,” how culture and visibility go hand-in-hand, and why the next generation of workers won't show up unless the industry does. This isn't just about marketing—it's about leadership, identity, and what it means to build something worth believing in.If you're in manufacturing, this conversation will challenge how you see your company—and how the world sees you.Key Takeaways from this Episode:Visibility is not vanity—it's survival. Manufacturers who stay invisible risk falling behind in hiring, sales, and culture-building.Marketing is still misunderstood. Too often seen as a cost center, strategic communication is actually a growth engine when aligned with purpose.Culture is more than perks. It's psychological safety, shared values, and the ability to show up authentically at work.Bethlehem Steel is more than a memory. Stephanie's upbringing in its shadow shaped her mission to change how we talk about manufacturing.The workforce gap is a visibility gap. If Gen Z and Gen Alpha don't see your company, they won't consider working there.Telling your story is a leadership act. The companies winning today are the ones willing to be vulnerable, human, and bold.You don't have to be loud—just consistent. Building a brand doesn't mean being flashy. It means showing up, over and over again.

Recorded live on-site at FABTECH 2024, this special episode of The Manufacturing Culture Podcast features Matthew and Lindsay Nix, the dynamic duo behind the transformation of Nix Companies, a fifth-generation family business that has grown into a culture-first manufacturing powerhouse. Host Jim Mayer dives into their remarkable journey—from $5 Saturdays in the shop to 100X revenue growth—unpacking the intentional leadership, deep-rooted values, and community-driven mission that fuel their success. They share candid insights on building a scalable company culture, launching a franchise model to empower other owner-operators, and balancing legacy with innovation. If you care about what it feels like to work in manufacturing—and how to make that feeling matter—this episode delivers.Key TakeawaysCulture is the Vibe Inside: It's more than words on a wall—it's how it feels when you walk into the shop. And that feeling is built with intentionality, consistency, and values-driven leadership.From Family to Force: Nix Companies grew from four family members to over 200 employees, proving that small-town roots and big-time vision can coexist.Hiring with Intention Changes Everything: Drawing a line in the sand on who they hire—and why—transformed their business and laid the foundation for a thriving culture.Mission, Vision & Values Should Evolve: But they must always be authentic and come from the top—then be reinforced through every level of the organization.Women in Manufacturing: Lindsay's journey from accounting to sales to external relations shows how women can lead, influence, and thrive in male-dominated spaces.Franchising a Fabrication Model: Nix Companies is pioneering a franchise model in manufacturing to support owner-operators with playbooks, back-end systems, and cultural integration.Community Is Part of the Business Plan: From local schools to Junior Achievement, giving back is not a PR move—it's who they are.Chapters00:00 The Evolution of Nix Company02:51 Building a Strong Company Culture05:51 The Role of Family in Business09:00 Defining Corporate Culture12:11 Personal Journeys and Career Aspirations20:48 Evolving Mission, Vision, and Values23:18 The Formation of Nick's Companies26:13 Integrating Culture Across Business Units31:17 Balancing Tradition and Innovation33:59 Community Engagement and Educational Initiatives35:46 Future Aspirations and Franchise Model

In this episode of the Manufacturing Culture podcast, host Jim Mayer speaks with Ron Crabtree, a seasoned expert in manufacturing and organizational culture. They discuss the critical role of culture in manufacturing, the evolution of perspectives on leadership and change, and the importance of addressing the human side of operational transformations. Ron shares his journey through various industries, emphasizing the need for leaders to be self-aware and vulnerable in order to foster a positive culture. The conversation also touches on the challenges of digital transformation, the wisdom gap in the workforce, and the future of manufacturing as a key driver of economic prosperity. Takeaways Culture is the engine of manufacturing. Leaders must shape culture purposefully. The human side of change is essential for success. Digital transformation requires a clear vision and strategy. Safety must be prioritized in manufacturing environments. The wisdom gap poses a significant challenge for organizations. Effective change management involves connecting the right people. Leaders need to be self-aware and vulnerable. Manufacturing is crucial for building the middle class. Embracing digital transformation is necessary for future success. Chapters 00:00 Introduction to Manufacturing Culture Podcast 03:08 Understanding Organizational Culture 5:15 Evolution of Cultural Perspectives 7:22 Ron Crabtree's Journey in Manufacturing 17:59 Defining Moments in Career 20:55 The Human Side of Change 22:15 Formula for Sustainable Change 23:44 Understanding Change in Organizations 24:37 Driving Digital Transformation 30:45 Building Trust for Transformation 33:33 Closing the Skills Gap 39:59 The Future of ManufacturingJoin the Lead the Change Tour

Show Notes:In this episode of the Manufacturing Culture Podcast, Jim Mayer sits down with Clare Epstein, General Manager, Commercial at Vector Solutions, for a raw and grounded conversation on what it really takes to lead in manufacturing today.Clare shares how her path—from urban planning to safety tech leadership—was anything but linear. She opens up about the hard lessons that shaped her leadership style, why empathy isn't optional, and how treating safety like a checklist is costing companies more than they realize.This is a story about learning to lead with humility, listening more than talking, and doing the real work of building culture from the inside out.Whether you're in operations, safety, HR, or the C-suite, this episode will challenge how you think about leadership—and remind you what matters most.Key Takeaways:Safety isn't compliance—it's culture.Empathy is a learned leadership skill, not a personality trait.A strong safety culture drives retention, engagement, and performance.Leaders must model the behavior they expect—especially when things get hard.Technology is a powerful tool, but it can't replace human connection.Training should meet workers where they are: mobile, fast, and relevant.The future of manufacturing depends on leaders who prioritize people.Grace—for yourself and others—matters more than you think.Chapters:00:00 – Why Safety Isn't Just About Rules 02:50 – Clare's Unexpected Path to Manufacturing Leadership 06:12 – What Culture Means (and Why It's Hard to Build) 09:05 – From Urban Planning to EHS Software 13:40 – The Evolution of a Leadership Style 17:00 – Lessons in Empathy and Accountability 20:00 – What Most Leaders Get Wrong About Safety 23:50 – Technology's Role in Safety (and Its Limits) 26:57 – Turnover, Training, and Meeting Workers Where They Are 30:15 – Apprenticeship Models and Generational Shifts 32:00 – Outdated Mindsets That Still Hurt Manufacturing 33:12 – What Keeps Clare Going (And What She's Proud Of) 36:41 – What the Future of Safety Training Looks Like 41:01 – The One Thing She Wishes She'd Done Sooner 42:35 – Final Thoughts and a Challenge to Leaders EverywhereStay Connected:Reserve your seat for the Lead the Change TourFull archive + resources: themfgconnector.comFollow us: LinkedIn, Facebook, Instagram (and occasionally TikTok)Want solutions? Watch The Manufacturing Connector on YouTube

Episode SummaryWhen Stephanie Chrystal walked into her first machine shop, she had no idea she'd one day be named ANCA's Female Machinist of the Year. But according to her, the real story isn't about the award—it's about the team behind it.In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Stephanie, a geometric grinding specialist at Sandvik Coromant, whose leadership helped grow a small, post-COVID crew into a record-breaking, high-performing team. Together, they dig into how she landed in machining almost by accident, why she believes true leadership starts with empathy, and what it means to build a culture where everyone plays a role and no one is left behind.From tinkering on cars to training new machinists, Stephanie's story is a powerful reminder that you don't need a title to lead—just a commitment to your people.Top TakeawaysLeadership isn't about authority—it's about action. Stephanie never asked to lead, she just stepped up when her team needed her most.Culture thrives when everyone has a role. Whether you're an operator or upper management, shared success depends on teamwork.Work-life balance isn't a buzzword—it's how you build long-term productivity and morale.Asking questions is a leadership skill. Stephanie empowers her team by making curiosity safe.Recognition is great—but team success is greater. Stephanie may have won the award, but she insists the spotlight belongs to everyone.Manufacturing needs more leaders who care about people as much as performance.Chapters00:00 – A Precision Shop and a Powerful Leader 02:49 – Stephanie Chrystal: Culture Starts with the Team 06:14 – From Best Buy to Machining: An Unexpected Career Path 08:48 – Discovering Her Passion for Grinding and Problem-Solving 10:47 – COVID, Consolidation, and a Skeleton Crew 12:40 – Tripling the Team and Building Momentum 15:23 – Life Outside the Shop: Coaching, Disc Golf, and the Outdoors 17:00 – Winning the ANCA Female Machinist Award 18:34 – Why She Believes the Team Deserves the Credit 21:14 – Overcoming Bias and Proving Herself in the Shop 23:29 – Advice for Anyone Who Doesn't Think They “Fit” in Manufacturing 24:58 – The Future of Manufacturing: Technology and Human Craft 27:46 – What Needs to Change in Manufacturing Culture 29:32 – Final Reflections and How to Connect with Stephanie

In this episode of The Manufacturing Culture Podcast, Jim Mayer sits down with Bill Ross—a private equity investor who's chosen a different path. After two decades in traditional deal-making, Bill stepped away from the short-term mindset that defines much of his industry to take a more personal, hands-on approach to building businesses. Bill opens up about his journey from rural New York to the world of private equity, and why he believes real value in manufacturing comes from understanding people—not just profit. He shares the story behind his investment in AutoTool, a robotics integrator in Columbus, Ohio, and what it's really like to help a founder-led company transition into its next chapter. This conversation goes far beyond financials—it's about culture, legacy, leadership, and what it means to build something that lasts. Whether you're a founder, an operator, or someone navigating the future of automation and supply chain innovation, this episode will leave you thinking deeply about how we define success in manufacturing—and who we build it for. Takeaways: The best deals aren't just financial—they're personal. Bill shares why long-term relationships and cultural alignment matter more than spreadsheets. Culture isn't one-size-fits-all. It's built on trust, clarity, and a commitment to doing things right—even when it's hard. Transitioning from founder-led businesses takes humility. Success often means helping founders stay involved and honoring what they've built. Leadership isn't about control. Bill talks about the power of a “quiet ego” and knowing when to step back and let others lead. Automation and sustainability aren't buzzwords. They're the backbone of a competitive, resilient manufacturing industry. Private equity can be a force for good—if it's done right. Bill breaks down how hands-on partnerships can create lasting value. Failure is part of the journey. Bill reflects on tough calls, missed opportunities, and how those moments made him a better leader.Chapters:00:00 Building a Lasting Legacy in Manufacturing03:30 The Journey of Bill Ross: From Investor to Operator07:20 Defining Culture: A Personal Perspective13:40 The Path to Private Equity: Bill's Story19:04 Navigating the Challenges of Entrepreneurship20:15 A Hands-On Approach to Private Equity23:17 The AutoTool Story: Quality and Innovation29:01 Traits of Successful Founder-Led Companies29:05 The Role of Founders in Business Transitions30:22 Leadership Lessons from Experience35:08 Learning from Failures38:43 The Future of Automation in Manufacturing41:09 Challenges in Innovation and Sustainability43:42 Motivation and Personal Mission46:16 Humanizing Private Equity

SummaryIn the Manufacturing Culture Podcast episode, host Jim Mayer speaks with Janelle McGrath, CEO of MarketVeep, about the importance of happiness in business and workplace culture. Janelle shares her journey as an entrepreneur, her unique approach to fostering a positive work environment, and her innovative practices at MarketVeep, including a dedicated wellness day for employees. The conversation also touches on the future of manufacturing, leadership, and the evolving role of technology in the workplace. In this conversation, Jennelle shares her insights on happiness, the importance of community, and the journey of personal and professional growth. She discusses her podcast, 'Boundless Life', and how it aims to spread happiness by showcasing diverse life experiences. Jennelle emphasizes the significance of travel, especially for children, and how it broadens their perspectives. The discussion also delves into marketing strategies for manufacturers, the challenges of leadership, and the importance of building a supportive community. Jennelle's journey reflects a commitment to creating a legacy that encourages individuals to live their happiest lives, regardless of their professional roles.TakeawaysHappiness should be at the core of business culture.Company culture is more than perks; it's about genuine happiness.Value alignment between employees and organization leads to fulfillment.Innovative workplace initiatives can enhance employee well-being.Community and collaboration are vital in the manufacturing industry.Personal branding is becoming increasingly important in marketing.Leadership requires adaptability and a focus on human-centric approaches.Finding your people can lead to a supportive and inclusive environment.Life is too short to settle; pursue what makes you happy.The journey of happiness is ongoing and requires constant reflection.Chapters00:00 The Happiness-Driven Business Model08:43 Defining Culture Through Happiness18:08 Janelle's Entrepreneurial Journey26:16 Innovative Workplace Practices35:06 The Future of Manufacturing and Leadership36:23 Exploring Boundless Life41:04 Navigating Doubts and Finding Support46:42 Leadership Lessons and Team Dynamics51:56 Building a Legacy in Manufacturing55:55 Advice for the Next Generation

What happens when we stop accepting “the way things have always been done” and start questioning the sacred truths of manufacturing? In this episode, host Jim Mayer sits down with Joe Hungerman, a continuous improvement leader who has built his career on curiosity, reinvention, and challenging conventional wisdom.Joe's path from supply chain management to technology was anything but traditional. Along the way, he explored psychology, education, and leadership—building a unique perspective on why company culture is the real driver of improvement and how technology can empower people rather than replace them.In this conversation, Jim and Joe discuss:The myths holding manufacturing back—and why questioning them is the key to progress.Why company culture isn't just a leadership talking point—it's the foundation of every organization.How psychology and education influence problem-solving, leadership, and workplace culture.The role of technology in democratizing continuous improvement and why Joe's new venture, See/Eye, is focused on making these tools accessible to all.This episode is for anyone who's ever looked at a process, a policy, or even a leadership approach and thought, “There has to be a better way.”Resources & Links:Learn more at themfgconnector.comConnect with us on LinkedIn, Facebook, and InstagramCheck out The Manufacturing Connector on YouTube for insights on solving real manufacturing challenges.Explore leadership and workplace culture on our new podcast, Work, But Make It Human.Connect with Joe on LinkedinHow to Support the Show:Enjoyed this episode? Share it with a friend, rate, and review the podcast on your favorite platform—it helps us continue bringing you conversations that challenge the status quo in manufacturing.Chapters00:00 - Challenging Sacred Truths: Joe Hungerman's Journey BeginsJim introduces Joe Hungerman and his journey of reinvention.The importance of curiosity in shaping a career across industries.04:17 - Why Company Culture Is the CompanyJoe shares why culture isn't a side initiative—it defines everything.How culture impacts trust, leadership, and improvement in manufacturing.06:06 - Early Influences: Psychology, Problem-Solving, and Breaking the MoldJoe's early curiosity and how psychology shaped his problem-solving mindset.How questioning “the way things are done” led him into continuous improvement.08:28 - The Road to Reinvention: From Supply Chain to TechnologyJoe's experience in supply chain management and operations.How discovering lean, Six Sigma, and Deming set the stage for his career evolution.10:01 - Education vs. Real-World Learning: The Gaps No One Talks AboutJoe's perspective on higher education vs. hands-on experience.Why education needs mentorship and real-world application to be effective.15:09 - The Psychology of Business: Understanding People to Drive ChangeHow psychology and leadership intersect in problem-solving.Why knowing how people think and work is critical for real transformation.19:08 - Continuous Improvement as a Mindset, Not a ProcessCI is more than a set of tools—it's a way of thinking.Why real improvement requires challenging outdated beliefs.22:10 - From Supply Chain to Tech: The Moment Joe Knew It Was Time to PivotJoe's transition into agile and technology.The surprising connections between manufacturing principles and tech.30:12 - The Birth of See/Eye: Making Continuous Improvement Accessible for EveryoneWhy Joe launched See/Eye to democratize knowledge.The barriers that keep organizations from truly embracing CI.35:53 - The Lean Startup vs. Lean Manufacturing: Understanding the DifferenceWhy agile and lean manufacturing aren't the same thing.How startup culture is reshaping how we think about CI.42:05 - Building a Culture That Supports Real Continuous ImprovementWhy most companies fail at sustaining CI initiatives.How leaders can create an environment where real improvement happens.50:53 - Advice for Future Leaders: What Joe Wishes He Knew SoonerJoe shares his biggest career lessons and advice for the next generation.Why curiosity and questioning everything is the key to growth.01:02:14 - Partnering with Education to Shape the Future of CIJoe's vision for partnering with universities and businesses to build better training.Why mentorship and hands-on learning will define the next wave of CI.

Most people think inheriting a family business is a golden ticket. Karla Trotman knows better.Her journey to leading Electro Soft, Inc. wasn't about following in her father's footsteps—it was about earning her place in an industry that wasn't built for everyone.From building her own e-commerce company from scratch to taking over the family business and fighting to close the wealth gap in manufacturing, Karla's story is about legacy, leadership, and breaking barriers.In this episode, Jim Mayer sits down with Karla for an unfiltered conversation about:The reality of family business—why inheriting one doesn't mean it's yours to lead.Her early years in manufacturing—from cutting wire as a kid to running the company.The hard truth about ownership and generational wealth—and why minority-owned businesses face steeper challenges.Why she left a successful corporate career to return to Electro Soft, Inc.What manufacturing gets wrong about culture, leadership, and inclusion.The power of building something bigger than yourself.This episode is for you if:You're an entrepreneur, business owner, or leader navigating legacy and leadership.You believe in building generational wealth and breaking barriers in business.You want an inside look at how manufacturing is changing—and who's leading the way.Listen now and hear Karla's powerful story.Visit themfgconnector.com for more episodes.Follow us on LinkedIn, Facebook, and Instagram to join the conversation.Chapters00:00 – What It Really Takes to Build a Legacy03:05 – Culture Isn't Perks—It's the Foundation of Everything04:47 – From Cutting Wire as a Kid to CEO08:33 – Why She Left Corporate to Take Over the Family Business12:46 – Belly Button Boutique: The Side Hustle That Changed Everything16:55 – Family Business is a Responsibility, Not a Right18:33 – How to Build Generational Wealth in an Industry That Resists Change26:06 – Why Manufacturing's Reputation is Holding It Back34:39 – Fixing Culture from the Inside Out37:20 – Diversity is More Than a Buzzword—It's an Economic Imperative46:25 – No One is Going to Hand You Success—You Have to Build It54:16 – The Future of Manufacturing Belongs to Those Who Create It59:58 – One Final Truth About Leadership and Legacy

In the Manufacturing Culture Podcast episode, host Jim Mayer interviews Bob Wilson, a seasoned manufacturing expert with a rich background in lean principles and operational improvements. Bob shares his journey from the shop floor at Toyota to leadership roles at Ford and AMD, emphasizing the importance of culture in manufacturing. He discusses the challenges and successes he faced, the significance of learning from consultants, and the future of lean manufacturing in the age of automation. Bob's insights on engaging employees and fostering a culture of continuous improvement provide valuable lessons for leaders in the industry.TakeawaysCulture is the foundation of a successful manufacturing environment.Engaging employees leads to better problem-solving and innovation.Learning from experiences at Toyota shaped Bob's leadership style.Automation must be culturally accepted for successful implementation.Consultants should empower organizations to learn and grow, not do the work for them.Continuous improvement is essential for long-term success.Understanding the process is key to effective leadership.Cultural readiness is crucial for adopting new technologies.The future of manufacturing will heavily involve AI and automation.Flexibility and adaptability are vital in a changing industry.Chapters00:00 Transforming Manufacturing Culture16:08 Innovations in Problem Solving30:08 Engaging Employees for Success36:31 Integrating Customer Feedback into Standard Work44:36 The Role of Consultants in Business50:25 Cultural Readiness for Change55:40 The Future of Lean and Automation01:04:26 Pushing Boundaries in Leadership

Culture. Chaos. Continuous Improvement.Manufacturing leaders love to talk about Lean, AI, and operational excellence, but few truly understand how to bring those ideas to life. Kevin Claxon does.In this episode, Toyota-trained Lean expert Kevin Claxon shares how he went from the factory floor to leading high-stakes operational transformations—including a million-dollar mistake that became his greatest leadership lesson.We dig into:Why continuous improvement fails at most companies—and how to fix itHow AI and automation will impact jobs and the middle classThe leadership mindset needed to drive real change in manufacturingWhat companies must focus on to stay ahead in 2025 and beyondThis episode is packed with real-world insights on culture, technology, and the future of manufacturing leadership. Don't miss it!Takeaways:Continuous improvement must be embedded in organizational culture, not treated as a project.Leadership buy-in is critical—without it, change efforts will fail.Mistakes are learning opportunities, not failures—Toyota's approach to root cause analysis proves this.AI should be used to eliminate non-value-added activities, not replace jobs.Communication is key—teams must align on goals and track measurable progress.Understanding customer needs is essential—both for internal operations and external success.Technology adoption must consider people and processes first—bad processes plus tech = bigger problems.The future of manufacturing will demand skilled workers who can adapt to evolving technologies.A growth mindset and curiosity are vital for professional success.Manufacturers must prepare for 2025's supply chain risks, new regulations, and evolving workforce demands.Chapters:00:00 – Introduction to Kevin Claxon and his expertise02:43 – Why culture is the foundation of continuous improvement05:29 – Kevin's journey: From Toyota to consulting08:29 – Lessons from launching a greenfield Toyota plant in Tupelo, MS11:26 – The defining moment that led Kevin to Lean Six Sigma15:11 – A high-stakes operational integration project that pushed Kevin's limits18:43 – How middle-market manufacturers can scale and improve operations21:07 – Overcoming leadership challenges and building buy-in23:19 – Balancing quick wins vs. long-term improvements25:28 – Kevin's leadership philosophy: Building trust and clear communication27:28 – How to align teams with company goals and mission29:28 – What excites Kevin about the future of manufacturing31:26 – AI and automation: Does AI take jobs, or create new ones?34:02 – How AI should be used to eliminate inefficiencies, not workers37:58 – Will technology rebuild or shrink the middle class?40:18 – What's next for Kevin and his career44:07 – Kevin's million-dollar mistake at Toyota and the leadership lesson it taught him48:23 – What manufacturers need to focus on in 2025

In this episode of The Manufacturing Culture Podcast, host Jim Mayer sits down with Garret Tornquist, Senior Product Manager at Epicor, to explore the power of a team-first culture in manufacturing. Garret's career has taken him through multiple industries, including medical devices, education technology, and manufacturing, and through it all, one thing has remained constant: success is built on culture, teamwork, and a willingness to embrace failure.Garret shares how his experiences in team sports shaped his leadership philosophy, why he believes culture is an organization's greatest competitive advantage, and how failure is not just inevitable—it's essential for growth. He also discusses the evolving role of AI in manufacturing, what he's learned from building products that serve manufacturers, and why great teams create great leaders—not the other way around.TakeawaysCulture is often underrated in organizations.Team success is more important than individual accolades.Leadership should empower teams rather than micromanage.Failure is a crucial part of growth and innovation.AI will enhance jobs rather than replace them.People take pride in their work, which drives success.Building relationships and trust is key to effective leadership.The journey from intern to product manager is filled with learning opportunities.Understanding customer needs is vital for product success.A strong company culture leads to better performance.Chapters00:00 Connecting Diverse Industries Through Culture08:47 Lessons from Team Sports20:52 The Role of Manufacturing in the Economy30:21 Leadership in Manufacturing: A Team Mentality37:16 The Importance of Embracing Failure44:24 Goals for 2025: Balancing Personal and Professional Life50:45 Final Thoughts and Reflections

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Rachel Marshall, co-owner of Excel Machine Manufacturing, a family-run CNC shop. Rachel shares her journey from a background in sales to embracing the challenges of running a machine shop alongside her husband, Luke. They discuss the importance of work culture, communication, and balancing family life with business responsibilities. Rachel emphasizes the value of community in manufacturing, the lessons learned in their journey, and the aspirations for the future of their business. The conversation also touches on personal passions, including fitness and Rachel's love for mac and cheese, showcasing her vibrant personality and dedication to both her family and her work.TakeawaysWork culture is essential, even in small family businesses.Communication is key in balancing work and family life.Transitioning into a new role can be challenging but rewarding.Building relationships with customers is crucial for business success.Women in manufacturing can bring valuable skills to the table.Fitness routines can enhance productivity and mental clarity.Social media has created a supportive community for women in manufacturing.It's important to instill strong values in the next generation.Finding a niche can help small businesses thrive.Embracing change and challenges can lead to personal growth.Chapters00:00 Introduction to Rachel Marshall and Excel Machine Manufacturing02:38 The Importance of Work Culture in Family Businesses06:39 Rachel's Journey into the CNC World11:29 Transitioning a Legacy Business16:24 Challenges of Running a Family Business18:23 Niche Focus and Business Strategy21:13 Lessons Learned in the CNC Industry25:09 Teaching Values to the Next Generation26:25 Exploring Alternative Education Paths28:21 The Importance of Physical and Mental Fitness31:23 Building a Supportive Community in Manufacturing34:49 Future Aspirations for Excel Machine36:59 Personal Touch: Mac and Cheese Preferences37:59 Final Thoughts and Community Engagement

In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Arthur Field, Director for Strategic Partnerships at MTD CNC. Arthur shares his extensive journey through the manufacturing industry, discussing the importance of culture, innovation, and collaboration. He reflects on his early experiences in assembly and machining, the challenges he faced, and the leadership roles he took on. Arthur emphasizes the significance of building partnerships and the future trends in manufacturing technology, including AI and data monitoring. The conversation highlights the need for a supportive culture in manufacturing and Arthur's commitment to helping others succeed in their careers.TakeawaysCulture revolves around appreciation and collaboration.Alignment of values is crucial for organizational success.The journey into manufacturing can be driven by various motivations.Early experiences shape perspectives on industry challenges.Leadership requires understanding and supporting team members.Partnerships are essential for driving innovation in manufacturing.AI and data monitoring will shape the future of the industry.Unbiased reporting can foster trust in manufacturing solutions.Continuous improvement is key to long-term success.Personal experiences can enhance the understanding of industry dynamics.Chapters00:00Introduction to Manufacturing Innovation06:06Arthur's Journey into Manufacturing11:16Transitioning to Machining17:08Leadership Lessons Learned22:44The Path to MTD CNC30:18The Excitement of Building Partnerships35:39Memorable Partnerships and Innovative Solutions43:01Future Aspirations and New Ventures

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Sean Walters, General Manager at CapTron North America. Sean shares his insights on the importance of culture in manufacturing, his journey into the industry, and the role of mentorship in business development. He emphasizes the need for a customer-centric focus in leadership and discusses the challenges and strategies for building resilient supply chains. The conversation also touches on fostering mentorship within teams, balancing personal and professional life, and the innovations CapTron is bringing to the market. Sean highlights the significance of the Four Disciplines of Execution in driving accountability and performance, and addresses the generational differences in the workplace, advocating for a supportive environment for younger employees. The episode concludes with Sean discussing current job opportunities at CapTron and his passion for automation.takeawaysCulture will make or break an organization.Creating a healthy culture requires constant effort.Mentorship is crucial for personal and professional growth.Customer satisfaction should always be the priority.Resilient supply chains are essential for business success.Investing in inventory is key to customer service.Transparency fosters a healthy work environment.Accountability drives performance and team cohesion.Automation creates better jobs and enhances skills.Finding the right cultural fit is vital for organizational success.Chapters00:00 Introduction to Leadership and Culture in Manufacturing02:47 Defining Culture in Manufacturing05:29 Sean Walters' Journey into Manufacturing08:24 The Role of Mentorship in Business Development11:23 Customer-Centric Focus in Business Development14:14 Building Resilient Supply Chains17:32 Fostering a Customer-Centric Culture20:10 The Importance of Transparency in Leadership23:13 Mentorship and Coaching in Leadership25:12 Navigating Startup Challenges27:18 Balancing Work and Personal Life29:31 Finding the Right Company Culture33:24 Innovations at Captron35:23 The Four Disciplines of Execution42:44 Understanding Generational Differences in the Workplace

In this episode of the Manufacturing Culture Podcast, Jim Mayer speaks with Mark Hedstrom, the executive director of the Skilled Careers Coalition. They discuss the importance of reshaping perceptions around skilled careers, the role of culture in organizations, and the challenges faced in building a talent pipeline for the skilled trades. Mark shares his journey from anthropology to leadership roles in various sectors, emphasizing the need for collaboration among educators, businesses, and government to inspire the next generation of skilled workers. The conversation also touches on generational trauma, the significance of leadership, and the importance of finding passion in one's career.TakeawaysCulture is crucial for organizational success.Intellectual curiosity drives personal and professional growth.Destigmatizing skilled trades is essential for attracting talent.Collaboration among stakeholders is key to solving workforce issues.Generational trauma affects perceptions of skilled careers.The skilled trades offer viable career paths with good pay and opportunities.Leadership should focus on creating a culture of learning and acceptance of failure.Engaging youth through authentic content can inspire interest in skilled careers.The coalition aims to increase the number of students in skilled trades education.Philanthropy should focus on significance over mere fundraising success.Chapters00:00 Introduction to the Manufacturing Culture Podcast01:49 Mark Hedstrom's Journey and Background04:39 The Importance of Culture in Organizations11:59 Overview of the Skilled Careers Coalition16:33 Challenges and Rewards in Skilled Careers21:51 De-stigmatizing Skilled Careers28:08 Addressing Generational Trauma in Skilled Careers30:45 Understanding the Skilled Trades Gap33:02 The Future of Skilled Careers35:16 Building Coalitions for Change37:29 Lessons in Leadership40:53 The Human Experience in Career Choices44:58 Significance Over Success48:45 Advice for Career Seekers

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Tom Ricciardelli, founder of Select Tech, about his journey from studying chemical engineering at MIT to creating innovative flooring solutions from recycled materials. Tom shares insights on sustainability, company culture, and the importance of mentorship in entrepreneurship. He emphasizes the need for resilience and adaptability in business and discusses the future of Select Tech in the static control flooring market.TakeawaysTom's journey began with a passion for the environment and hands-on work.Select Tech focuses on creating products from recycled materials.Innovation in flooring includes adhesive-free interlocking systems.Company culture is about fostering a positive, problem-solving environment.Mentorship plays a crucial role in entrepreneurship.Resilience and adaptability are key to overcoming business challenges.Tom believes in trying new ideas, even if they fail.Sustainability is at the core of Select Tech's mission.The future of Select Tech includes expanding into healthcare static control solutions.Tom's proudest accomplishments are his family and their joint business ventures.Chapters00:00 Introduction to the Manufacturing Culture Podcast02:52 Tom Ricciardelli: Journey from MIT to Select Tech10:40 Innovating with Sustainability in Flooring Solutions18:01 Company Culture and Leadership Philosophy21:09 Balancing Work and Personal Life25:43 Advice for Aspiring Entrepreneurs29:25 Proudest Accomplishments and Future Aspirations

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Bryan DeBois, the director of industrial AI at Rova-Sys. They discuss Bryan's journey from a young programmer to a leader in AI, the importance of mentorship, and the evolving role of AI in manufacturing. Bryan shares insights on generational differences in the workforce, the challenges of implementing AI, and the significance of building a positive company culture. The conversation highlights the need for continuous learning and adaptation in the face of technological advancements. Takeaways Discovering a passion for programming at a young age can shape a career. Transitioning from technical roles to leadership requires preparation and willingness. AI has the potential to solve real operational problems in manufacturing. Generational differences impact how employees are motivated and managed. Building a positive company culture is essential for innovation and engagement. High expectations should be paired with coaching and support. Empowering employees to solve problems fosters a proactive work environment.Capturing expertise before it is lost is crucial for organizational knowledge. AI should enhance human capabilities, not replace them. Continuous learning and preparation are key to seizing opportunities.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Vince Sassano, CEO of Strategic Performance Company, Inc., about his extensive experience in the manufacturing industry. They discuss the evolution of manufacturing culture, the importance of data-driven management, and the need for effective communication on the plant floor. Vince shares insights on empowering frontline workers, the challenges of integrating technology, and the significance of understanding operational problems. The conversation emphasizes the importance of culture in manufacturing and offers valuable advice for newcomers in the industry.TakeawaysVince Sassano has over 30 years of experience in manufacturing.The culture of manufacturing has evolved from old management styles to data-driven approaches.Empowering frontline workers is crucial for success in manufacturing.Technology has become more affordable, making it accessible for manufacturers.Effective communication is key to solving operational problems.Data trustworthiness is a significant challenge in manufacturing.Understanding the needs of the plant floor is essential for technology integration.Culture in manufacturing means every employee matters and has a role to play.Newcomers should not be afraid to identify and propose solutions to problems.Leadership should focus on helping employees help themselves.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Demi Knight Clark, a trailblazer in the construction industry, about her journey from the trades to leadership roles. They discuss the importance of empowering women in trades, the legacy of female pioneers, and the need for more skilled workers. Demi emphasizes the significance of third spaces for community building and the evolution of trade tech, highlighting how these changes can inspire the next generation to pursue careers in skilled trades.TakeawaysDemi Knight Clark is a trailblazer in the construction industry.Empowering women in trades is crucial for diversity.The legacy of female pioneers in trades inspires future generations.Welding is a viable and lucrative career path.We need to inspire the next generation to consider skilled trades.Third spaces are essential for community building and connection.Trade tech is evolving and offers new opportunities for women.The narrative around trades needs to change to attract more talent.Career transitioners can find fulfillment in skilled trades.Exploring hands-on classes can lead to new career paths.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Ashleigh Walters, former president and current chairwoman of Onex, about her transformative leadership journey. Ashleigh shares her experiences redefining Onex's culture, transitioning to employee ownership, and the importance of storytelling in manufacturing. She emphasizes the need for a people-first approach, the significance of community impact, and the challenges of developing future leaders in the industry. Ashleigh also discusses her book, 'Leading with Grit and Grace,' and her commitment to empowering others in their leadership journeys.TakeawaysAshleigh transformed Onex into a people-first organization.Cultural change is essential before any other improvements can be made.Storytelling is crucial for attracting new talent to manufacturing.Employee ownership can ensure the longevity of a company in its community.Leaders should empower their teams to solve problems.Hiring for cultural fit is as important as skills.Leadership styles can evolve through experience and necessity.Succession planning should start early and involve trusted advisors.Training and development are fundamental for future leaders.Creating thriving communities is the responsibility of manufacturers.

In this episode of the Manufacturing Culture Podcast, host Jim Mayer interviews Yushiro Kato, the CEO of CADDi, who shares his inspiring journey from a young entrepreneur in Japan to leading a transformative company in the manufacturing industry. Yushiro discusses his early ventures, the pivotal decision to leave McKinsey, and the evolution of CADDi from a manufacturing platform to a comprehensive data-driven solution. He emphasizes the importance of understanding customer pain points, fostering a strong company culture, and the role of AI in the future of manufacturing. Yushiro's insights on leadership, values, and innovation provide valuable lessons for aspiring entrepreneurs and industry leaders alike.TakeawaysYushiro Kato's journey reflects hard work and thoughtful leadership.Understanding customer pain points is crucial for innovation.Company culture should align with core values.Success is defined beyond monetary gains.AI has the potential to revolutionize manufacturing processes.Fostering talent is essential for product evolution.Cultural influences shape leadership styles.The importance of hands-on experience in manufacturing.Continuous learning and adaptation are key to success.Building a supportive infrastructure is vital for growth.