Podcasts about empathy wines

Creative director & strategist Caleb Ralston (ex-Vayner, Homozis, Empathy Wines) joins Sev to talk skipping school after reading Crush It, filming bodybuilding legends at 16, wiping out NYC debt, leading Gary Vee's and the Hormozi's content charge, and why every team needs a monthly Content Hackathon. If you make videos, sell creativity, or need “endless customers,” press play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of authenticity in their online content game.Follow Caleb:  ⁨@CalebRalston⁩  Instagram: https://www.instagram.com/calebralston/Website: www.calebralston.comFollow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

Today's episode of the podcast is a quick conversation I had with influencers in Sydney last year. I answer their questions on different topics such as balancing ambition and being content, the keys to Empathy Wines' success, and the formula to success in content creation. I also talk about the concept of heavy judgement vs heavy gratitude and much more! Hope you enjoy!

In this episode of the ⁠Beverage Business Hub⁠ cast, we will delve into a fundamental aspect of consumer behaviour and branding: the power of "why." As Simon Sinek famously said, "People don't buy what you do; they buy why you do it." This sets the stage for exploring how the 'why' behind brands profoundly influences consumer choices and brand success. The Power of 'Why' in Consumer Behavior Let's begin by exploring a compelling example demonstrating the impact of 'why' on consumer behaviour. Consider two wineries offering similar products but at vastly different price points. What sets them apart? It's their 'why.' We'll examine how a brand's underlying purpose and story can significantly shape consumer perceptions, influencing their purchasing decisions. Understanding the Significance of 'Why' in Branding Taking cues from iconic brands like Nike, we'll dissect how a clear 'why' propels certain brands ahead of others in competitive markets. We'll discuss how uncovering a brand's 'why' is intricately linked to crafting a Unique Value Proposition (UVP), a critical component in brand differentiation and resonance. Crafting a Captivating UVP What makes a UVP compelling? We'll break down the golden circle concept introduced by Simon Sinek - the 'why,' 'how,' and 'what' - and illustrate its application in crafting a UVP that resonates deeply with the target audience. Drawing examples from the wine industry, we'll showcase brands like Avaline Wines, Empathy Wines, Penfolds, and Wine for The People to highlight diverse yet effective UVP strategies. The Challenge of Defining the 'Why' Not every brand finds it easy to articulate its 'why.' We'll discuss the challenges some brands face in defining their purpose and how this impacts their overall marketing strategy. Furthermore, we'll showcase how a clear 'why' can transform various touchpoints, from web design to customer experience. Would you like all this information in a digestible FREE mini e-book: Grab the full 7-step blueprint here: ⁠https://crushatsocial.ac-page.com/from-ferment-to-fame⁠  Ready to elevate your knowledge and execution in digital marketing? Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.

In this episode of the Beverage Business Hub cast, we introduce "Ready, Set, Goal! It's Time to Grow or Go Home." This is about casting a huge vision, getting your team back the mission, and setting measurable business and marketing goals. If you ever wonder if your team's (or your own) actions are leading the business to where you want it to go, this is a good episode to refresh your memory on the goal-setting process, ready for a BIG 2024 and beyond! How important is a solid business foundation and vision statement for long-term success? Beginning with a clear vision statement lays the groundwork for enduring success in any business. It's about embracing a broader perspective beyond immediate goals, which is vital in navigating evolving business landscapes. Consistency in beliefs while adapting to change ensures a steady guiding principle. Empathy Wines' success, rooted in a strong consumer-centric approach, illustrates the impact of a well-defined vision. How do businesses break down larger goals into achievable milestones? Breaking broad business aims into specific, achievable milestones is crucial for realizing grand visions. For instance, converting a goal like "Sell more wine DtC" into a tangible objective such as "Sell 20% of total production through online channels in the next twelve months" sets clear, attainable steps toward overarching goals. Why is employee engagement and alignment crucial to the company's vision? Employee buy-in drives motivation and teamwork, creating brand ambassadors aligned with the company's purpose. This alignment reduces turnover and nurtures a committed team that resonates with the company's mission. What role does the SMART test play in achieving business objectives? The SMART test, focusing on Specific, Measurable, Achievable, Relevant, and Time-based objectives, guides goal achievement. Each criterion ensures clear, quantifiable, and realistic goals aligned with larger objectives. Employing this test helps set actionable and transparent goals. How can businesses ensure goal achievement? Envisioning the company's future and setting SMART objectives despite distractions is pivotal. This clarity aligns team efforts toward defined and measurable goals, keeping them motivated and on track for success. Would you like all this information in a digestible FREE mini e-book? Grab the full 7-step blueprint here: https://crushatsocial.ac-page.com/from-ferment-to-fame  Ready to elevate your knowledge and execution in digital marketing? Explore our ⁠Beverage Business Hub membership!⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here: ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠.

Exciting Summer Surprise! While our podcast is taking a short break for the summer, we've got something special for you. Joining us on this episode is none other than Gary Vaynerchuk for an insightful conversation from Cannes Lions in France in June. We were both on a panel at SRMG Beach, discussing all things culture and tech. Gary delivers his trademark raw and practical knowledge bombs. Get ready for an epic podcast episode! Don`t miss our signature Rapid-fire questions in the end & prepare to be inspired! Let us know your thoughts on Instagram. Your feedback means the world to us! Stay awesome and enjoy your summer while we gear up for the return of Season Eight on Savvy Talk. Happy listening About Gary Vaynerchuk Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.  Gary is considered one of the leading global minds on what's next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.  Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He's also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience' ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.  Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water. You can find Gary Vaynerchuk on Instagram and on his website. Timestamps: 0:00 Intro 0:36 Getting Consumer Attention in the Age of Speed and Noise 3:39 What Brands Are Getting Wrong in Shifting Consumer Attention 4:30 Brands Lacking Common Sense in Modern Marketing 5:39 The Key to Being Culturally Relevant: Caring 8:56 Understanding PAC: Platforms and Culture 12:52 What Brands Can Do to Be Culturally Relevant 15:14 The Underappreciated Value of Social Media for Brands 16:25 The Unavoidable Future Impact of Deepfake Videos 24:07 Embracing Evolution 25:14 Rapid-fire section - Word Association Game 26:23 Optimism for the Middle East 26:58 The Broken Concept of Branding 28:20 Media and Creative Under One Roof 33:40 Your brand is your reputation. The single most important thing you have. 36:36 outro

Today's motivation is all about keeping things in perspective. Audio Source: https://www.youtube.com/watch?v=vrj926E7C-4 More about Gary: Gary Vaynerchuk, commonly known as Gary Vee, is an American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. Quote of the Day: “You just have to make the choice to actually do it. I am so tired of excuses. Why not try something new? Be optimistic, exhibit patience, shut your mouth, and execute.” ― Gary Vaynerchuk Leave a review on Apple Podcasts Support via Patreon Check out my Personal Finance/Investing Podcast Join the Upcoming Newsletter Let's Stay Motivated On Discord --- Support this podcast: https://podcasters.spotify.com/pod/show/motiv8/support

If you've spent more than two minutes somewhere on social media, you have probably come across Gary Vaynerchuk. For years I have wondered, is this just a character? Or is there a real Gary Vaynerchuk somewhere behind “GaryVee,” the social media entrepreneur and internet brand? Gary got his start working at his family's liquor store, which he turned into an online wine shop. That's where he started in social media, hosting a long-running YouTube show called “Wine Library TV.” He parlayed that into the gigantic GaryVee brand, which at its core, is about entrepreneurship. Gary co-founded the restaurant reservation platform Resy, which he sold to American Express in 2019, and Empathy Wines which he sold in 2020.  The Vaynerchuk empire remains vast, and it's structured in complicated ways. There's holding company VaynerX, which contains the ad agency VaynerMedia. There's another company called Gallery Media which owns lifestyle websites. Gary even co-founded a sports agency – VaynerSports, with pro athletes like the NFL's Kirk Cousins and Sauce Gardner on the roster, MLB shortstop Bo Bichette, and a variety of combat athletes. On top of all that, there's a serious upheaval going on in digital media. The era of the social web is coming to a major moment of change, with new platforms like TikTok in the mix and old standbys like Twitter and Reddit going through complicated and controversial resets. New platforms bring new personalities and influencers, who are native to those platforms and maybe better at capturing the audience there. It's one thing when you're the first GaryVee. But staying GaryVee, in a time of change, and pitching brands and companies that his approach to social media will stay relevant, is an ongoing challenge. We got to chat with Gary at his Hudson Yards office in Manhattan and I will tell you, he did not hold back with his answers. Links: A trip to the GaryVee convention, where everyone is part of crypto's 1 percent - The Verge How Gary Vaynerchuk Became an NFT Guru Gary Vaynerchuk expects NFTs to expand beyond digital collectibles long term | TechCrunch Transcript: https://www.theverge.com/e/23530741 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Jackie McDermott and Raghu Manavalan. It was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Vint Podcast, Brady Weller and Billy Galanko catch up with Jon Troutman, former co-founder of Empathy Wines, which was acquired by Constellation Brands in 2020. Jon is currently the EVP over Commerce & Operations at VeeFriends, Gary Vaynerchuk's uplifting and wildly popular NFT project. Jon has built and operated a number of wine and wine-related brands, both alongside and apart from Gary, including time spent at Cork'd, Daily Grape, Constellation, and Domaine Select Wine Estates. Jon has a wealth of knowledge about wine and wine trends, including consumer sentiment and how to grow a wine brand. His stories of working alongside some of the biggest movers in the wine world over the last 15 years are compelling and his ability to identify opportunities within the industry are second to none. Enjoy!For more information on the Vint platform, please contact us anytime at brady@vint.co or billy@vint.co. Check out our newest offerings: Vint.co Cheers!Past Guests Include: Raj Parr, Erik Segelbaum, André Hueston Mack, Emily Saladino, Konstantin Baum, Landon Patterson, Heather Wibbels, Carlton "CJ" Fowler, Boris Guillome, Christopher Walkey, Danny Jassy, Kristy Wenz, Dan Petroski, Buster Scher, Andrew Nelson, Wayne Baxendale, Tim Irwin, Matt Murphy, Allen Meadows, Altan Insights, Tim Gaiser, Vince Anter, Joel Peterson, Megan O'Connor, Adam Lapierre, Jason Haas, Ken Freeman, Lisa Perrotti-Brown, Nick King, Bartholomew Broadbent, Nick Jackson, Dillon Sykes, Mark Bell, David Keck, John Szabo Disclaimer: https://vint.co/disclaimer

Today's motivation is for you to get to work. Audio Source: https://www.youtube.com/watch?v=gQi9CJDbwms More about Gary: Gary Vaynerchuk, commonly known as Gary Vee, is a Soviet-born American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. Quote of the Day: “Life shrinks and expands on the proportion of your willingness to take risks and try new things.” ― Gary Vaynerchuk Leave a review on Apple Podcasts Support via Patreon Check out my Personal Finance/Investing Podcast Join the Upcoming Newsletter Let's Stay Motivated On Discord --- Support this podcast: https://podcasters.spotify.com/pod/show/motiv8/support

In today's episode, Shelley and Phil delve into the art of weaving storylines and storied wines together to create a world of intrigue, drama and unexpected twists. We sit down with our Protagonist, Edward Holmes, the national sales director for J. Bookwalter Wines, and taste through SEVEN of their wines! From the clash of personalities to the battle of wills, we will uncover the secrets that have created dynamic and unforgettable wines that may not keep us in Conflict, but, through a Double-Plot, WILL keep you in Suspense and on the edge of your seat. You won't need to put your Readers on for THIS episode, but you WILL need a glass of J. Bookwalter wine for your listening pleasure. Wines this episode:2021 Readers Chardonnay (Around $19 at your favorite retail wine shop)

In today's episode, Shelley and Phil are kicking off a new series about the wine clubs they are involved with. Wine Clubs are a great way to try out new wine and many have really good discounts. In this episode, they are drinking a Chardonnay from the GaryVee wine club, an Empathy red blend from their wine club and, in honor of #InternationalSyrahDay next Thursday, an Eternal Wine Syrah from the Drink Washington State & Eternal wine club. So much information on this episode! #HappyFriday! #ItsWineTime! #Cheersing Wines this episode:2018 Little Yering Chardonnay ($20 at Wine Library, $18.33) GaryVee Wine Club)

Gary Vaynerchuck, also known as Gary Vee, has risen from a liquor store clerk to one of the most successful entrepreneurs of our time and one of the most sought-after speakers in business. An immigrant from the former Soviet Union, Gary and his family moved to this country with no material possessions, and have an incredible tale of resilience, grit, and tenacity. Gary is currently the CEO of VaynerX, and founder of Resy, and Empathy Wines. Gary started at his family's wine shop, growing the business from $3 million to $60 million, and began his love affair with business and entrepreneurship. Over the delicious bar food of Gary's favorite haunt, the White Horse Tavern in New York City, Gary shares his hard-earned lessons of success and why he is so passionate about showing what he's learned. Hosted on Acast. See acast.com/privacy for more information.

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX and the CEO of VaynerMedia. Gary is considered one of the leading global minds on what's next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary is an entrepreneur at heart -- he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Singapore and is expanding its presence in Mexico City. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits -- both were sold respectively to American Express and Constellation. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 30 million followers across all platforms. His podcast ‘The GaryVee Audio Experience' ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. ______________________________________________________________________________________________________________________________________ Sidrit Veselaj Instagram: https://www.instagram.com/sidrit.veselaj/ TikTok: https://www.tiktok.com/@sidrit.veselaj?lang=en Follow your host Sidrit Veselaj is on Instagram and other social media platforms @sidrit.veselaj , email veselis@icloud.com for direct inquiries. https://linktr.ee/sidrit --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/sidrit-veselaj/support

Today's format is a little different than usual. We have a very special guest who is becoming extremely well-known in today's culture: Gary Vaynerchuk. First known as a wine critic who expanded his family's wine business and co-founder of Resy and Empathy Wines, Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX, and as CEO of VaynerX subsidiary, VaynerMedia. We kept this one very brief, but in this special episode, we were so grateful to get Gary's insight into our marketing strategy for an exclusive education program that we'll be rolling out VERY soon. We also chat about the impact Covid-19 has created in the educational sphere and how it's affecting the overall mindset around how we think about education as a country. For updates on our exclusive education program, follow Matt Beaudreau: Matt Beaudreau on Facebook @MattBeaudreau on Instagram More places you can find Gary: @GaryVee on Instagram Gary Vee on YouTube

Today is Friday, August 19, and we're looking at Haus vs. Empathy Wines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Each week in our ‘Friday Top Five' segment, we feature five things we thought were interesting, notable, or culturally significant. This week we are showcasing stories about Tip Top Cocktails and how they are changing the cocktail on-the-go game. Traktor DJ turns 20, Jeff Bridges drops what might be the best show of the year, Gary Vee and Empathy Wines release a 2021 Meerkat Muscat, and how to manage metadata across DJ platforms. Story-1:: Tip Top Cocktails Summer Packs Story-2:: Traktor DJ Software + Gear Turns 20 Story-3:: The Old Man with Jeff Bridges Story-4:: From Napa Valley to the Moon with Empathy Wines X VeeFriends 2021 Meerkat Muscat Limited Edition Story-5:: Beatsource Tech Presents Meta Data Management for DJ Software Listen and subscribe to the show on the following platforms: Apple Podcasts: apple.co/37LEsiZ Google Podcasts: bit.ly/31X9nut Spotify: spoti.fi/2Bnhz9L Stitcher: bit.ly/2NeH5Ra Overcast: bit.ly/3ejceP5 Dailey Blend on the Web: Instagram: instagram.com/DaileyBlend Twitter: twitter.com/DaileyBlend Facebook: facebook.com/DaileyBlend Website: DaileyBlend.com Reed Dailey Blend on the Web: Instagram: instagram.com/ReedDailey Twitter: twitter.com/ReedDaileyBlend Linkedin: Linkedin.com/in/ReedDailey Facebook: facebook.com/ReedDailey Website: ReedDailey.com As always you can get this episode and all previous episodes on such great platforms as Apple Podcasts, Google Podcast, Spotify, and Anchor. Don't forget to hit that subscribe button and have all the episodes downloaded automatically to your device. #DaileyBlendShow #FridayTop5 #FridayTopFive #DaileyBlend

If you missed out on the livestream, theres still time... garyvee.com/moon Today's episode is a recent livestream I did on July 19 announcing the VEEFRIENDS x EMPATHY WINES collab! We had a ton of fun introducing the collab and answering a ton of business questions I know you'll get some value from. Enjoy! Let me know what you thought! Tweet Me! @garyvee Join the VeeFriends Discord: https://discord.gg/veefriends Check out my new NFT project: veefriends.com Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

“There is a level of compassion to understanding that there's things that need to be done.” // “We have to make up for lost time - transparent actions and results need to follow.” In the midst of all the social and upheaval we continue to face facing - we sat down with serial entrepreneur Gary Vaynerchuk, alongside Logitech CEO (+ P&G Alum) Bracken Darrell for a conversation with two “Masters of Digital Disruption”. In a candid conversation that spanned the internet and blockchain technologies (driving increased transparency and accountability) - to the greater need for social and environmental impact (rooted in business values) - you'll enjoy this conversation with two leaders who are constantly learning and growing personally, and professionally. Gary Vaynerchuk is an entrepreneur at heart — he builds businesses. Considered one of the leading global minds on what's next - Gary is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. Gary works with Fortune 1000 brands thru his agency VaynerMedia — a part of the VaynerX holding company - which also includes Eva Nosidam Productions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Gary's also a Board Member, advisor, best-selling author, and award-winning speaker and thought leader with millions of followers. Bracken Darrell is President & CEO of Logitech - a company he joined in 2012 - where he's led brand vision and operations - as the driver for Logitech's continued growth and profitability (up over 13x) — reinventing Logitech into an award-winning design company, an industry force pursuing a more sustainable and equal world. Beyond Logitech's numerous awards in design, innovation, and sustainability during his tenure, Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past four years, won the P&G Alumni Innovation Award, and will receive the 2022 Edison Achievement Award. Prior to joining Logitech, Bracken spent a decade in executive roles @ Whirlpool, Braun, and General Electric - and also worked in brand management at P&G. Prior to receiving his MBA from Harvard, Bracken worked at Arthur Anderson and PepsiCo. Bracken serves on the board of directors of Life Biosciences, a longevity company, and on the U.S. advisory board of Harvard Business School. Bracken received his MBA from from Harvard Business School and studied English from Hendrix College in Arkansas, and loves playing basketball with his boys.

Gary Vaynerchuk and his partners buy Crawley Town Football Club with NFTs being the central objective. Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. Crawley Town Football Club is a professional association football club based in the town of Crawley, West Sussex, England. The club was founded as Crawley Football Club in 1896, changed its name to Crawley Town Football Club in 1958. A non-fungible token is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. Types of NFT data units may be associated with digital files such as photos, videos, and audio.

Today's episode is a new show I'm doing called Empathy Hour, the show focused on EQ, entrepreneurship, Web3 and of course, wine. I shared a glass of 2021 Empathy Rosè with entrepreneur Jaime Schmidt, founder of Schmidt's Naturals, a brand that rose to success over its natural deodorant and co-founder of "BFFs" which created a path for women and non-binary people to be amongst Web3's early adopters. We discussed everything ranging from her journey into wine, what she's learned a long the way, how important self-love is, the biggest unknowns when starting a business and much more! Learn more about Empathy Wines & watch more Empathy Hour here: www.empathywines.com/podcast Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Meet GaryVee. Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, relevance, and the internet. Known as "GaryVee" he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary is an entrepreneur at heart -- he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, LATAM, and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits -- both were sold respectively to American Express and Constellation Brands. He's also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Missed any previous episodes, access all here https://growthbysabir.com/liveshow Your business stuck in a rut? Contact Sabir at Growth by Sabir here https://growthbysabir.com Topics covered: nft,nfts,nftart,nftartist,nftcommunity,nftcollector,NFTcollectibles,nonfungible,nonfungibletoken,nonfungibletokens,rarible,rariblenft,raribles,opensea,entrepreneurs,entreprenuer,entrepreneur,entrepreneurial,entrepreneurship,entrepreneurlife,entrepreneurmindset,entrepreneurlifestyle,startuplife,startupstory,startupgrind,garyvee,gary vee,gary vaynerchuk,nfts explained,nft art,nft crypto,garyvee nft,rarible nft,opensea nft,opensea create nft,rarible vs opensea,cryptopunks --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Heather Luing is a wine lover and wine student who's working on opening up a wine lounge in Jersey City Heights while also upcycling wine corks and sparkling wine capsules on Etsy into cheese knives, coasters, bar trays, and other things. Heather is also a former community manager with Empathy Wines and shows the world her style and approach to wine with her brand, Live Life Uncorked. In this episode, Heather shares with us her interesting story. Let's dive in!  [00:01 - 4:00] Opening Segment  I introduce our guest for this episode  Shares about her wine story Heather studied abroad in Florence, Italy, and she jump-started her interest in wine Her decision to enroll in Italian culture food wine How she started her Instagram  Her decision and intention to open a Wine Lounge   [4:00 - 7:15] Influence of the Italian food and wine lifestyle on the relation that Heather has been with the wine Florence and the importance to connect to the people throw a dinner and a glass of wine  The importance of wine in the social interactions Opening a couch where people could sit with and like to chat with people that they might not normally sit with or talk to. Challenges with the world wine systems Tips and tricks to remember the kind of grape varieties Have in mind the importance of the culture in the wine The regions and the different types of grape varieties that they have   [7:16 - 26:37] Education: Careers or courses about wine topic Heather and her studies about wine in W Set She has been studying at Sonoma State University on their online program for their wine business management certification.  Understanding the business of wine The wine in the industry How did Heather come up with the idea from the brand and what does it stand for? Expansion on her idea of a Wine Lounge The biggest part of the process started over the quarantine The knowledge she acquired and how it help her in her business How the customer can feel connected to the brand Social media Next steps about her Wine Lounge  Intention to introduce the world wine to the people   [26:38- ] Closing Segment Favorite Wine Favorite wine resource Connect with Heather Luing See links below  Reach out to me for more wine conversations through the links below  Subscribe and leave a review Final words   Tweetable Quotes: “Be able to open a Wine Lounge so that everyone can come to a place that's not intimidating at all and it's just like a super comfortable and easy place to learn about wine small producers” - Heather Luing. “I've always really loved wine. It's just (stimulating) the conversation that you could have with other people” - Heather Luing. “Something that I love about being foreign to learn about wine is how much the culture you learned about it” - Heather Luing. Connect with Heather through her accounts on Instagram: @livelife_uncorked & @livelifeuncorkedshop! You can also check out her website at https://www.etsy.com/shop/LiveLifeUncorkedShop. Use code EVERYDAYWINE10 for 10% off on the Live Life Uncorked Etsy shop. ----------------------------------- Let's continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at kris@krislevy.co. You can also check out my website at ​www.​klevywineco.com.   TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!  JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.

Gary Vaynerchuk is the Chairman and CEO of Vayner X, overseeing companies including VaynerMedia, VaynerSports, VaynerNFT, Tracer, Gallery Media Group, to name a few. He is a prolific angel investor with ties to Facebook, Twitter, Uber and Snapchat among others. He is co-founder of Resy, Empathy Wines, VCR Group, and his latest passion VeeFriends. A true entrepreneur at heart, Gary can't pass a garage sale without stopping and picking up a 15-year-old-Furby. Gary is a five-time NY Times best-selling author, his sixth book “12 and a Half: Leveraging the Emotional Ingredients Necessary for Business Success”, is coming out this month. GaryVee is a dear friend and truly the sharpest dude I know. Heritage Radio Network is a listener supported nonprofit podcast network. Support The Grape Nation by becoming a member!The Grape Nation is Powered by Simplecast.

On August 27th, 2021 at 5pm EST (that's 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.   By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It sold so many that Barnes & Noble broke for a lot of us trying to buy.   As I record this in mid-September, the book is no longer #1 in all of Amazon, that's how the rankings work -- they change almost hourly -- but there is a lot we authors can learn from what Gary did to write and promote his book.   But let me backup and define a few things for you…   Who is Gary Vee? Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. NFT: Non-fungible token You may have heard this term floated around a lot lately. It's all the rage in the cryptosphere. Skeptics call it “buying jpegs. My in-laws call it a ponzi scheme.   But what it really is is a digital collectible tied to a smart contract that cannot be destroyed.   Who created it?Who bought it first (called minting)?Who sold it and when?What price did the 3rd owner pay?   All this and more is recorded on the blockchain, which is a digital ledger of transactions recorded on multiple computers around the world so that no one person or entity can alter the records.   Oh, and non-fungible is just a confusing way of saying unique. If you trade 1 US dollar for another 1 US dollar, you have not changed anything. Dollars are fungible. If you trade 1 cryptopunk for 1 curiocard, you have very much changed things. These are non-fungible...they are unique.   It's all a big deal. It's the wave of the future, if you ask me.   If this is your first time hearing about it, I really think you should put in some hours to research and learn more.   It will (and already is) affecting everything we do in life. Don't be an old fuddy duddy and say it's all just a silly trend kids these days are into. It's not.   NFT examples To help, for this convo, to make what an NFT is more clear, let's look at a few examples.    Bored Ape Yacht Club (BAYC):  Are pieces of digital art of apes with different facial expressions, backgrounds, and accessories. The cheapest one as I record this is 33.5 ETH, or about $117,000.   There is no utility -- or ability to use the token -- that I am aware of. However, owners of BAYC tokens get ‘airdropped' (aka rewarded with) additional tokens that also have value because they are in demand by the market. NFT.NYC The leading conference on the topic of NFTs is held each year in New York City, and, as we would expect, the ticket to get in is an NFT. Using NFTs as tickets into an event in real life is an easy example to wrap our heads around potential ‘utility' of a token.   Mark Cuban, owner of the Dallas Mavericks, recently said on a podcast interview that tickets to all games would soon be tokenized.  VeeFriends Gary Vee jumped into the NFT space in May as well. His project is called VeeFriends and it comes with access to his new VeeCon conference in 2022, 2023, and 2024, which gives it real utility. Some tokens also have direct access to him in groups or in one-on-one sessions like courtside Nicks games.   But where the big promise from Gary lies is in the I.P. of the characters. He plans to turn the drawings for the tokens into the next “disney.”Imagine if you owned the original drawing of Mickey Mouse...think that would be worth something today? -------   So, back to our story about Gary selling over 1 million books in 24 hours.    Starting in early 2021, Gary told his followers to buy up ETH when it was about $1400 to $1800. Then, for months before launch, Gary educated his audience on NFTs, the blockchain, what wallets like MetaMask were and how to set them up to be ready to buy NFTs, and more.   Then Gary launched his VeeFriends in May of 2021. For the majority of the 10,255 tokens that he sold, you could buy them for 0.5 to 3 ETH (that's about $1750 to $10,500 in today's value with ETH around $3500).   As I record this 4 months later, the cheapest VeeFriend is 18ETH (or about $63,000).   That's a 36x return...and Gary swears he's just getting started…   Flash forward to the book offer. Gary went live on a Friday afternoon in the summer to say that for ever 12 books someone purchased in the following 24 hours, she or he would receive 1 surprise NFT after the books ship in November.The exact details are unknown.However, after seeing what he did with VeeFriends in just 4 months, true fans jumped at the chance to buy up lots of books and be eligible for multiple surprises in November.   Hence, selling over 1 million copies in 24 hours.   ------- TAKEAWAYS   I personally don't have as big an audience as Gary. Likely you listening don't either.    So maybe selling 1 million books in 24 hours is something unattainable for us right now.   Nevertheless, we can employ his tactics to a scale that works for us.   Give true value to your audience (not just sales promos)...Gary taught people all about the crypto and NFT world....Gary shared tips on other projects he thought looked solid like World of Women and Curio Cards...his fans made tens and hundreds of thousands of dollars off his tips in just weeks or months   Let true fans in on things before the general public ...Gary created a Discord (like a giant chat room) where he shared these special tips and info completely for free, but only with true fans who took the time to join it   Follow through on what you promise you will do ...Gary went out of his way to make sure true fans got first crack at his NFT drop (before whales with big bank accounts could swoop in and buy everything up) ...And he's been working to make VF grow in value already    Stay connected real-time ...Gary doesn't just promote and ghost, he stays actively involved...this builds that know, like, and trust factor   Build reputation and know it takes time ...Gary has been building rapport and trust for yearrrsssss...he didn't just emerge out of nowhere and expect people to trust him. ...You have to have patience and build.    Use cutting edge technology and trends ...Gary is jumping on the wave of crypto and NFTs early.   How can we make our books themselves NFTs?    Could someone buy our book as an NFT and be able to sell it later?Could you offer “gold ticket” NFTs with special access to you...say a yearly coffee meeting or bowling trip?    ----   There is so much to be learned by watching Gary and following in his footsteps when it comes to books, business, and NFTs.   If you want to learn and see more, I'm attaching links to all that I mentioned in here about Gary's incredible book frenzy.   And if you're wondering...I will have a crap ton of books in my garage come November.When Gary speaks, I believe.   When you speak, I hope your audience believes too.   Share with me your thoughts on this episode or any probek you are working on! I'm at LaptopLaura on the socials. Or shoot me an email at Laura@CopyThatPops.com!Also, I'll be speaking at ShePodcasts Live next month in Scottsdale, Arizona!   My talk is called:How to Easily Turn Your Podcast Into a Bestselling Book [And Truly Position Yourself As a Leader]   Hope to see you there, if you are a fellow podcaster! :)In the meantime, keep finding ways to write copy that pops!

what is a NFT ? A NFT is a non-fungible token (NFT) is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. well that's googles definition off the web. next thing your probably asking if you lived under a rock for the past 8 years is WHO IS GARY VEE ?? Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. "Wikipedia" and what does this all mean right now with all the other things I have going on in my life ??? tune in and find out on this episode of ClockingOut ! --- Send in a voice message: https://anchor.fm/clockingoutpodcast/message

Today's episode is an original interview I did with a EVP-President of Constellation Brands Robert Hanson. We discuss how we met, the beginnings of our careers, how to lead people with authenticity, the hardest part about balancing your core values and the company's values, the acquisition of Empathy Wines and more. Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Checkout my new co-hosted podcast with DraftKing's founder--Matt Kalish on all things sports, business, and alternative investing: https://linktr.ee/propsanddropspod

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and Gary Vaynerchuk for sending a bottle of Empathy Wine to pair with it. First, we hear from Steve Latham, the Head of Talent & Training at Cannes Lions International Festival of Creativity, for an overview of the five-day virtual event. Then, Jim chats about some major takeaways from the event with Pedro Earp from Anheuser-Busch InBev, Hana McTaggart from Loon, Shannon Taylor from Procter & Gamble, Amanda Rassi from The Kroger Co., Garrett McGuire from Merrell and Gary Vaynerchuk from VaynerX and VaynerMedia.If you have any questions or are interested in signing up for the Cannes Lions CMO Accelerator program, please email Steve Latham at stevelatham@canneslions.com.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At the young age of 23, Josh Ordonez has become a social media expert. He has worked for well-known companies, such as Big Baller Brand and Empathy Wines, and now runs his own marketing agency.   Join Josh Ordonez and host Dan Lesniak as they discuss how to get your career started in social media, as well as networking strategies for real estate agents looking to generate a following.

“I don't like winning. I like the process.” - Gary Vaynerchuk On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets. Gary Vaynerchuk is an entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 11:50 – When is it time to pivot with your podcast? 13:38 – Pushing boundaries in a heavily-regulated industry 15:26 – Hiring for the long term 16:43 – Rich and Gary talk wrestling 26:16 – VeeFriends 30:58 – Gary on owning the New York Jets 34:44 – Materialism and success 39:23 – Rich talks about the impact that Gary has had on him 40:30 – Rich's closing thoughts ---- Connect with Gary: https://www.garyvaynerchuk.com/ (Website) https://www.garyvaynerchuk.com/podcast/ (The GaryVee Audio Experience) http://instagram.com/garyvee (Instagram) https://www.youtube.com/user/garyvaynerchuk?sub_confirmation=1 (YouTube) http://facebook.com/gary (Facebook) http://twitter.com/garyvee (Twitter) http://snapchat.com/add/garyvee (Snapchat) https://www.linkedin.com/in/garyvaynerchuk (LinkedIn) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)

In this episode, Shelley and Phil taste through THREE, count ‘em, three wines! Since tomorrow is National Rosé Day, they're tasting a Rosé from Gary Vaynerchuck and Jon Troutman's Empathy Wine project. Today marks the start of Prosecco week so they've got one of those in this episode as well as a chilled Lambrusco in honor of todays Lambrusco Day. So many wine days! Thank goodness there is enough wine to go around! #HappyFriday! #ItsWineTime!Wines tasted this episode:Tenuta Sant'Anna Prosecco ($22 at The Dinner Party)2020 Empathy Rosé ($20 from Empathy Wines) Opici Lambrusco ($15 at The Dinner Party)For more information on Empathy Wines, please visit https://empathywines.com/pages/storyFor more information on Opici Lambrusco please visit https://www.opiciwinesandspirits.com/wines/lambrusco/A  special thanks to our sponsors: Elsom Cellars, Culinary Stone, The Social Web Elsom Cellars. Good times are meant to be shared and so are great grapes and great wines! Since 2006, Elsom Cellars has been producing brilliant Washington wines. For more information about Elsom Wines, please visit http://www.elsomcellars.com or call them at 425-298-3082. Culinary Stone. Looking for that special bottle of wine or a wine club that really over delivers? How about cooking classes for every taste? Considered a foodies paradise, The Culinary Stone is a gourmet heaven that was dreamt up for, and by, those with a serious passion for the culinary arts and gathering of community. For more information about The Culinary Stone, please visit https://culinarystone.com or call them at 208-277-4116.The Social Web. Are you a small business owner that's ready to grow your business through social media without having to hire a full time staff or a third party company? Honor your business and yourself and become educated in social media! Visit https://thesocialweb.news for more information. The Social Web AND The Social Web Inner Circle: Helping you untangle the web of social media marketing.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Other wines we enjoyed this week:  Townshend T3 Red Blend, 2014 Sella & Mosca Terre Rare Carignano del Sulcis, 2020 Jadix Picpoul de Pinet and a 2017 Apriori Antica Vineyard ChardonnayMentions: Matt and Brenda, The Dinner Party, Gary Vaynerchuck, Jon Troutman, Wayne Machmiller, Trevor Treller,  Mary Lancaster, George Balling, Roselli, Coeur D'alene Fresh, Marla Lopez, Jill Rider, Sarah and Russell Mann.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

This week's episode finds us trying the third and final wine in the Empathy Wine collection, the Empathy Red. We enjoyed the previous two, the Rose and the White, so we were looking very forward to trying the Red. Our hopes were even more heightened when we saw what grapes comprised the blend-Petite Sirah, Syrah, Cabernet Sauvignon, and Zinfandel-which are some of our favorites. All of the Empathy Wines sell for $20 each and are available online. What did we think? What do you think? Let us know in the comments below or join us live on Thursday nights to give us your feedback while we are live streaming on Twitch.

In this episode, Shelley and Phil taste through three “Bays” of New Zealand Sauvignon Blanc. All are readily available and are from the same region of New Zealand (Marlborough) but that’s where the similarities end as they all have different price points and vastly different taste profiles. In honor of the upcoming International Sauvignon Blanc Day (#SauvBlancDay) on May 7, we are ending April with one of the easiest Summer sipping wines. Won’t you join us! #ThinkTheSummerThinkTheSunDeck #HappyFriday! #ItsWineTime!Wines tasted this episode:2017 Monkey Bay Sauvignon Blanc ($7.97 at Total Wine)2020 Oyster Bay Sauvignon Blanc ($9.97 at Total Wine)2020 Cloudy Bay Sauvignon Blanc ($27.99 at Total Wine)For more information on the Monkey Bay Sauvignon Blanc, please visit http://www.monkeybay.co.nz/us/sauvignonblanc.htmlFor more information on the Oyster Bay Sauvignon Blanc, please visit https://www.oysterbaywines.com/au/our-wines/marlborough-sauvignon-blancFor more information on the Cloudy Bay Sauvignon Blanc, please visit https://us.cloudybay.co.nz/our-wines/sauvignon-blanc/sauvignon-blanc-2020A  special thanks to our sponsors:Studio 107. At Studio 107, in the heart of downtown Coeur D’alene, Idaho, we believe that small towns deserve great wines, too!  Come join us in our wine bar and gallery for an afternoon or evening escape. For more information, please visit https://studio107cda.comCave B Estate Cellars. ‘B’ inspired when you visit https://caveb.com To book an event, contact Carrie at carrie@caveb.com or to join the Cave B Estate Winery wine club you can reach out to Jayney at Jayney.evenson@caveb.com  Also find them on Instagram and Facebook @caveBESTATEWINERY.The Social Web. Are you a small business owner that’s ready to grow your business through social media without having to hire a full time staff or a third party company? Honor your business and yourself and become educated in social media! Visit https://thesocialweb.news for more information. The Social Web AND The Social Web Inner Circle: Helping you untangle the web of social media marketing.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Other wines we enjoyed this week: Double Dog Dare Chardonnay, J. Bouchon Canto Norte Red, Muirwood Chardonnay, Cantina Valle Tritana Montepulciano d’Abruzzo Mentions: Mark Cooke, Silverwood Theme Park, Coco and Karl Umiker, Robin Burocki, Brian Urlacher, Lindsay Anderson, Empathy Wine, Gary Vaynerchuck, Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

Last week we began our journey to a better understanding of Empathy. Empathy Wines, that is. Empathy Wines is a company started by Gary Vaynerchuk in 2019. Even though he sold the company to Constellation Brands a year later, he remained with the company as a consultant. They partner with several wineries to make their wines and they offer a rose, a white blend, and a red blend. A little while back Andrew purchased a bottle of each of them and last week we tried the rose. Next week we will try the red blend. As you may have figured out by now, that means that this week we are trying the white blend. The Empathy White Blend consists of Chenin Blanc, Chardonnay, Vermentino, Viognier, and Albariño grapes and is $20 a bottle before shipping. What did we think? What do you think? Let us know in the comments below or join us live on Thursday nights to give us your feedback while we are live streaming on Twitch.

The New Oxford American Dictionary defines the word empathy as “the ability to imagine and understand the thoughts, perspective, and emotions of another person.” Depending on what dictionary you use, you will find slight variations of this interpretation, but they essentially say the same thing. This concept has never been more important than it is now. Being able to access the ability to empathize can help bring calm to most situations and offers the potential to bring people closer together. Entrepreneur Gary Vaynerchuk has long been a proponent of the concept of empathy, actually naming one of his companies Empathy Wines. In the summer of 2020, he sold that business to Constellation Brands just a year after it was founded. Vaynerchuk remained with Constellation after the deal closed as a consultant. A few weeks ago, Andrew received notice of a special deal to purchase a set of one of each of the wines they do: a red blend, a white blend, and a rose. This week we will begin our testing journey of those wines as we try the Empathy Rose. It is a blend of several different California wines and retails for $20. What did we think? What do you think? Let us know in the comments below or join us live on Thursday nights to give us your feedback while we are live streaming on Twitch.

Entrepreneurship looks different for everyone, and the definition often changes throughout your career and life—and that's okay. Everyone is entrepreneurial to a degree, and embracing that entrepreneurial spirit will only open unimaginable doors.  Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing. In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild;  building the plane while flying. Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.  Jon Troutman and Nate Scherotter's entrepreneurial paths have been anything but ordinary.  As two VaynerX OGs, they've worked with Gary in many different ways—from Wine Library to Office of the CEO to most recently, Empathy Wines. Now they're both VPs at Constellation Brands, a Fortune 500 wine, beer, and spirits portfolio company which bought Empathy Wines in 2020.  In their conversation with Mickey, Jon and Nate break down each step of their careers, from getting in the door at VaynerMedia in the early 2010s, to founding Empathy Wines, a direct-to-consumer wine brand with Gary (in 2019), to joining Constellation Brands last year. They define what entrepreneurship means for themselves; dive into the mindset shift from working for an entrepreneur (like Gary) to being one yourself; share how Empathy Wines is making waves in a traditionally wholesale-based industry; the advantages of a one-to-one customer-brand relationship; and much more. Other in-flight topics: How Jon and Nate both landed in the wine world (and working for Gary) How entrepreneurship varies from person to person Entrepreneurship vs. Intrapreneurship  The mindset shift from working for an entrepreneur to being one The origin story of Empathy Wines. Standing out as DTC in a wholesale-based industry Links: Follow Jon on Instagram @trouty - https://www.instagram.com/trouty Follow Nate on Instagram @nscherot - https://www.instagram.com/nscherot  @EmpathyWines https://empathywines.com

Finding pants that truly fit can seem like finding a needle in a haystack. Yet I've found that by looking at these 4 points, you'll easily be able to know if the pants fit, or if you should walk away – and why! WITH is the acronym I use for these 4 points: 1/ Waistband – ensure your waistband fits well to eliminate muffin tops or bagging 2/ Intersection Area – no cameltoes or wedgies, please! 3/ Thigh – steer clear of bagginess in the thigh area and you'll visually take off 10 pounds! 4/ Hemline – the right hemline can make the difference between looking sloppy and looking polished. Did you enjoy this episode? I'd love to have you leave me a 5 star review and share with your friends! Take a screenshot, share this on Instagram and tag me at @wine_women_style. Want to find out what your style is? Take our Style ID quiz here: Raves & Faves Today's fave is Empathy Wines' Chardonnay. A gorgeous buttery, oaky Chard with hints of citrus, pineapple, peach and melon, Empathy sources grapes from farmers with sustainable practices. Learn more at www.Empathywines.com. https://shopstylefinder.com/pages/styleid- quiz

Today’s episode is an interview that I gave on the “Big Money Energy” Podcast hosted by Ryan Serhant. We discuss the importance of letting the people you hire do their jobs. Ryan and I also talk about how to control “founder dependency” when running your own company, how I built my business using social media, and why your brand will always outpace your sales. Enjoy! Let me know what you thought. Follow Big Money Energy: bigmoneyenergy.com/podcast https://www.instagram.com/bigmoneyenergy/ https://www.youtube.com/user Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

The saying goes: Good, Cheap, Fast – pick two. But at Empathy Wines founded by Gary Vee they're doing things differently.  Stu Carnes and the creative team are developing a process to get the best of all three. By letting consumers guide their creative in real-time, Gary V., Nate, Trouty & Stu are growing an international brand. Since being acquired they are now taking their direct-to-consumer model to other Constellation Bands as well.

Josh Ordonez is a social media marketer who worked behind the scenes with people like Gary Vaynerchuk & Lonzo Ball while he was still in college. Today he runs his own social media marketing agency.SHOW NOTES:01:45 How Josh's social media marketing career got started?03:40 How he started working with Big Baller Brand and what that was like?15:38 The Instagram DM strategy that Josh used to reach out to famous people and get social media gigs?19:34 Why Josh stayed in college even though he already had his dream job?21:31 How Josh got a job with Gary Vaynerchuk to work on the Empathy Wines social accounts? 26:50 We compare the different social media strategies used to work on a business account VS a personal brand? 29:35 One of the most effective strategies that Josh used to increase sales for Empathy Wines? 35:27 The best growth strategy Josh used to grow Empathy Wines39:32 The story of how Josh accidentally eavesdropped on GaryVee while he was closing a deal in the restroom 41:37 What the culture is like at the Vayner Media NY headquarters45:28 The reason Josh left Vayner Media47:15 How he almost got a job with Marshmallow (the DJ) but then COVID hit... 49:45 How he started his own social media agency business and what that's like53:26 How to use comment hacking to grow an Instagram page56:50 We get into the economics and business model of starting your own social media agency1:04:15 How to get a job working with LeBron (or anyone you look up to)?Follow Josh on Instagram: https://www.instagram.com/joshordonezAnd feel free to DM me on Instagram with any feedback or questions: https://www.instagram.com/jeremyjohnmary

Whether you're an experienced crypto trader or just starting out, Kraken has the tools to help you achieve financial freedom. With 50+ cryptocurrencies to choose from, industry leading security and wide variety of features to suit any investing strategy, Kraken puts the power in your hands to buy, sell and trade digital assets. Visit Kraken.com to get started today. Bryce Hall & Anthony Pompliano have partnered up to bring Capital University to you. This show is a new age business/entrepreneurship podcast, geared towards helping young entrepreneurs and influencers create long term wealth. Throughout the show, Pomp and Bryce will be discussing investing, business, social media, and much more. They will also be bringing on world-class entrepreneurs and business leaders to further the learning. Be sure to subscribe to the show, share the episode with your friends, and check out the show on YouTube for the full uncut video. Meet Gary V, a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.

Brands large and small are all fighting the same battle of customer acquisition. How you reach customers, and how much that effort costs, is in constant flux, which is why Nik Sharma is a big fan of constantly running micro experiments. Nik is the CEO of Sharma Brands, a company that remains one of the best-kept secrets among the DTC community and which helps brands scale into the tens of millions. On this episode of Up Next in Commerce, Nik takes us behind the scenes of what that scaling process looks like, including his strategies around customer acquisition. Nik explains how important constant testing is, and he shares some micro-experiments he recommends running regularly. Plus, he tells us why reading every review and every comment associated with your brand is the best leaping-off point for your creative process. Main Takeaways:Please Rate And Review: Reviews really do matter, and you should look at every single one to have a better understanding of what customers are saying, what they see as the value props and what isn’t working. You can then work backward with that information and create content that matches what your customers want. Mo Money, Same Problems: Regardless of how big a company gets, the main problem any brand faces is that of customer acquisition. Bigger brands can throw more money toward getting their message to customers, but ultimately it’s about getting the right content to the right people.The Mom Test: Your website experience needs to be seamless and frictionless that even the most technically challenged, or busy, can make it through without issue. It also needs to deliver the message that you want to send right up front. No one is going to search for the thing you want them to see, so put it front and center.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey, everyone. Welcome back to Up Next In Commerce. This is your host, Stephanie Postles, co-founder at mission.org. Today, we're hanging out with Nik Sharma, the CEO of Sharma Brands. Nik, welcome to the show.Nik:Thank you for having me. I'm excited to be here.Stephanie:Yeah. Me, too. If we had video on, I would be trying to look at your whiteboard that you had on with probably 1,000 notes on it.Nik:All the secrets. It's got all the secrets.Stephanie:Yeah. What kind of secrets are on that board? I was really trying to zoom in like what's going on back there?Nik:It's got all the goals for the week, starting with nine hours of sleep, all the way to-Stephanie:That's a good goal.Nik:... how we plan to combat Facebook and Apple's big fight that's going to start January 15th.Stephanie:Oh, tell me a little bit about the big fight. I'm obviously not up to date on that. What's going on?Nik:Yeah. So basically in the new iOS update, Apple is going to give pretty much everybody multiple opportunities to block tracking. And so it's really going to hurt attribution for a lot of these ad platforms, especially for small business ad platforms like Facebook ads, Snapchat, et cetera. And so we're basically starting to think through how we combat that going into the new year because a lot of the businesses we work with, they're either brands that are just starting. And obviously, those are small businesses, but there's also some mid-sized businesses doing anywhere from 200 to 800 million in revenue, but they're also going to be just as effective. And so we're trying to think through how we go about combating that going into the New Year, basically making sure that there's not a ton of drop-off as it relates to the client.Stephanie:Yeah, I didn't realize this was happening so soon. I was paying attention a bit to the taking away cookies and tracking and all that kind of stuff. I didn't realize the iOS update was happening January 15th. So what are you guys thinking? What's your strategy? What are you advising your brands to do? I know I just jumped right into it, but this is really interesting.Nik:Yeah. Well, as of right now, it's a little bit up in the air. We have a few ideas going of how to combat it. But to be honest, there's not a ton of information out that we have to work with. We're trying to work with multiple different ad tech partners to understand how they view the impact happening. But at the same time, we're trying to think through how do we basically start creating our first party audience ads much faster than running ads when we need them, so whether that's by creating what I would call a prospecting CRM versus just a customer-centric CRM post-purchase, or trying to think through how do we still drive lower funnel conversion and attribute those sales properly, even though they might not be last click purchases. Yeah, it's a big cluster of unknowns right now.Stephanie:Yeah, that's tricky. I also wonder to what extent will a user maybe turn that feature off and then start to realize maybe how helpful that feature was when it comes to showcasing you the information that you want to see, or maybe ads that actually are helpful because I think right now, a lot of times people are like, "Oh, I want privacy and I want this and I want that"? But if you were to turn off a lot of the features that you're talking about, then you wouldn't really get the customized experience that people will do oftentimes appreciate in Google and other places. They wonder what that would look like.Nik:Yeah. Most of the people I've talked to have basically said a similar thing that they like the personalization and whatnot that comes with it. But there is definitely a pretty big group of people who would rather prefer that they never get targeted with an ad. Unfortunately, that's the threat to a lot of the small business advertisers out there.Stephanie:Yep, interesting. Well, when you guys have a little more insight into that, I'll just bring you back in here, how you guys are approaching it and what happens in January 15th.Nik:Yeah, definitely. Definitely.Stephanie:Cool. Give me a little background on Sharma Brands. I was seeing that you guys work with a lot of brands, some of which we've actually had on the show before, which is really cool to see. We've had [inaudible] and I think I saw two others. But tell me a bit about what is Sharma Brands and what do you guys do for the brands that you work with?Nik:Sharma Brands is like the secret of the internet. We don't really talk about it much publicly. But basically, what we do is we work with brands that are either just launching or have just launched. We either guide them through the launch or we pick them up right after launch. We work with brands that are midsize, brands that are doing really well and ideally want to do better, or we work with brands that are pretty big retail businesses that want to get their ecommerce business set up and on track. And so we come in and handle everything from strategy to execution, to implementation. A lot of it is testing, a lot of it is focused on creative and messaging and offer testing merchandising. We also do everything all the way to producing national TV spots, satellite radio, like basically helping brands venture out from the more traditional just Facebook ads or building a website.Stephanie:Got it. What inspired you to create Sharma Brands? I saw you had a lot of roles. You were the head of D2C for a couple of companies. I think you worked at Hint. Is that what led you to creating Sharma Brands, or tell me a little bit about that journey?Nik:Yeah. I've always had a knack for wanting to work on multiple brands, which is probably why Sharma Brands works. But separate from that, I don't know if we are even the perfect solution. I don't think we aren't because we don't really do everything. But there's not really a proper growth partner for a lot of these brands. There are media agencies, there's media companies, there are creative agencies, there are product development agencies, but there's really not many when it comes to true growth and helping them in things like scaling, going from 1 million to 10 million or 10 million to 60 million. And so we created this little niche where we help brands do just that. We try to stay on for no longer than six months per project. Our goal is to basically get in and do just an insane amount of testing so that by the time we leave, that brand knows exactly what's going to scale and what's not going to scale.Stephanie:Interesting. What kind of testing do you mean? What do you do throughout those six months to figure that out?Nik:It can be anything from copy, creative, landing pages, long form content. When I say creative, there's a whole variety of creative. There's the things like... We might test UGC, we might test influencers, we might test studio stuff, we might test just a whole variety of different types of content. We do the same thing when it comes to page experiences, so whether they're landing pages, whether they're listicles, articles, partnerships with companies like Morning Brew.Nik:And then of course, the last piece of it is the merchandising, so everything from offers and pricing to products, to what gets people in the door, what's the best product to sell them after that. And subsequent to that, how do we optimize for brands that are high consumption? How do we focus on subscription? How do we keep customer lifetime value high? How do we bring back repeat purchase rate without having to spend money to reacquire that customer? The goal is to figure an overwhelming majority of those types of things out so that by the time we're done, there's a very clear playbook that they can operate on for the next few months or a few years.Stephanie:Yep. I'm assuming that when you were working at Hint and other places, you started seeing similar things that were working and weren't working. Can you tell me a bit about what it was like working at those companies, or maybe you started uncovering a few universal truths around D2C?Nik:Yeah, working at Hint was great. It was a lot of fun. We grew really fast, which led us to a lot of challenges that we were able to overcome. But it gave me a lot of insight into the challenges that a lot of the brands face. Obviously, I think customer acquisition is one of the biggest things that brands don't necessarily understand or distribution, which is, I think, one thing we're really good at. But then after that, after you get to a point where you're able to acquire 1,000 customers a day sustainably and at reasonable prices, then how do you take those customers and service them further? How do you come up with products that feed those customers after what they've already bought if it's not a high consumption product? How do you think through unique partnerships that attract eyeballs that then give you the opportunity to sell those customers onto your brand? There's so many things. Basically, it all stems down to distribution. Good brands are really good at product and brand building. But then the idea of then getting that in front of other people is where the tough part comes in.Stephanie:And so how do you approach customer acquisition now, where maybe it was different than prior to 2020 because it feels like there's so many new companies in the space? Maybe not all of which will be here in a couple of years. There's a lot of companies. I think more businesses launched in 2020 than in 2019 and prior years. So how do you approach trying to compete and get the eyeballs and find new customers for your brands in a pretty competitive market right now?Nik:To be honest, we don't really take competitive brands into account. What we try to do is just be really innovative with the way that we message and get in front of people. For example, something as simple as like Judy, which is emergency kit you know, being able to really hone in on understanding whether it be by surveys or by looking at what types of messaging has better click through rates and conversion rates, understanding the types of messaging that people are reacting to, and then going really deep on it, all the way to coming up with funky partnership ideas like putting Poo-Pourri and Judy together because both brands service emergency situations.Stephanie:That's a really good partnership.Nik:Yeah, no, it's great. It's really just about like how do we stay ahead of competition? Most brands today probably run a very similar playbook of like, "Let's create some... text some images, put some ads up and run them to our homepage." We put that on steroids. We're testing maybe 17 different versions of creative or testing 7 different versions of landing pages or homepages or sites that they're leading to along with 37 different audiences that we're going after to understand which type of messaging converts better with which audiences.Stephanie:That's great. So how do you think about creating all those different types of messaging? How do you stay creative? I know when I'm thinking through ad copy, even for our company, once I create one or two or three, then I'm like, "That's all I got. I'm out." How do you guys stay creative and create like, what'd you say, 17 different landing pages? I mean, like a lot.Nik:Well, I have a team that's insanely creative, so that helps.Stephanie:That's helpful.Nik:But outside of that, I think one thing we do, which is honestly something anybody can do, is we try to look at every single review. So if we work with a brand, we try to read every single review and we will literally use a whiteboard and make a tally of the different value props and how many times they're mentioned and then use that to basically work backwards and understand messaging. So things like that to things like looking at comments on ads, to customer service emails and messages, to how are other people tweeting about it, how are other people taking press about a brand and then tweeting about the press or talking about that specific article. So we try to take in a variety of things. And then if all else fails, have a little glass of whiskey and take an approach with some fresh eyes.Stephanie:That's good. When it comes to large brands and small brands, we've been going through some of these challenges, but are the challenges the same for both big and small, or do you see completely different challenges depending on the size of the brand?Nik:I think that a lot of the challenges on the macro side are the same, but on the micro... On the macro side, for example, customer acquisition, right? A company that's doing 800 million versus a company that's just launched, both are going to be focused on how do we acquire customers smarter, better, faster, cheaper with higher lifetime value? But on the micro side, it's a little different because a company that's doing even 50 million in revenue has a lot more awareness to play off of. They have a lot more scale to go leverage things like partnerships with other brands, they have budgets to go to places like The Skimm and Morning Brew and other places like that versus a company that's just starting.Nik:They still have the same problem with customer acquisition, but they need to figure out even if they raised a little bit of money or if they did it, they need to figure out, "Okay, what is the fastest way for us to get 100 customers and then 1,000 customers and then 10,000 customers and then 50,000 customers." And obviously every time you hit that milestone, it gets easier and easier, but it's still the same. That's the challenge of how do you get in front of as many eyeballs as possible and also relevant eyeballs. You don't want to get in front of just eyeballs that are not going to convert for you.Stephanie:Yep. Are there any tools that you use to stay on top of maybe trends or what people are searching for, or even staying on top of like different kinds of audiences to reach and how to reach them in new ways, like new things you're doing maybe this year that you weren't utilizing in the past?Nik:One thing that we have started doing a lot more this year versus years in the past is really not taking creative too seriously. So, for example, like running memes as ads insanely outperforms things like really beautiful $30,000 photo shoots, or the way like... Do you use TikTok?Stephanie:Yes, I do. I love TikTok.Nik:I'm addicted to TikTok.Nik:With TikTok, I think if you look at the way TikTok has impacted culture or pop culture, I should say this year, it's pretty fascinating. Like when Instagram was big and there were Instagram models or even you could even say like... yeah, you could probably say even like big YouTubers, they don't really make news or make headlines, nor do they get, for example, flown out to fashion shows internationally to come walk in a runway. But TikTok has just completely taken 2020. And whether it's like TikTok is being flown out to Rome for fashion week or it's the fact that all of Snapchat discovers tabloid garbage is all influencers, there's something about TikTok that resonates really well with the masses.Nik:And so one thing we've been doing is testing, not only just testing TikTok's style videos, but also even the way... If you look in the comments of TikTok, I think the comment section is where the memes of tomorrow, or the memes of next month live. And so we've been [crosstalk] doing a lot of things where we test those. Those have been having really interesting results too. Just really like, again-Stephanie:All right, so give me some examples.Nik:... just a bunch of testing and fun stuff. My favorite is the... For example, if you were like this podcast is the perfect podcast for ecommerce operators, you would put the word operators in between the sparkles emoji, or just like random silly things that you see on TikTok. Yeah. It's hard to explain, but it just works so well.Stephanie:No, yeah, I know what you mean. Yeah. Well, tell me some of the most interesting comments that you've seen on TikTok that you've turned into memes.Nik:Well, the sparkles one is probably the easiest. Let's see. Outside of that, the eye mouth eye I think is hilarious. What else? What else? The concept of like it's the blank for me. There's just so many little inside jokes on TikTok that becomes so... Not only relevant on the outside world, but also people see it and they relate to it because they think they're the only ones that know about it because TikTok is such a one-to-one thing, you know?Stephanie:Yep, yeah. And then when you were talking about creating TikTok style ads, I'm assuming you're saying that you're creating an ad like you would create a video on TikTok and then you're actually putting it on other channels and platforms. Is that what you meant by that?Nik:Yeah.Stephanie:Yep. I was just thinking about that actually a couple of days ago. My head of growth is like, "Oh, can you create some audio ads and video ads and all this to help promote the shows or whatever?" And I was like, "Well, what's the easiest way for me to do that?" Honestly, creating it on TikTok, even if it's an unlisted video-Nik:Oh, 100%.Stephanie:Yeah, so much easier than trying to do anything else.Nik:The best ads in ecommerce are ones that do not look like billboards on the street. That's where a lot of brands go wrong is that when it comes to ads, they try to create this unique experience or this look that doesn't resonate with the common person. It's like no wonder they don't work because they look like if you see an ad, there's no chance you're going to sit there and be like, "Oh, an ad, let me watch this whole ad." All your ads have to feel like they're not ads. They have to feel like content that somebody maybe not wants to watch or needs to watch, but something that's intriguing enough where they're going to watch the first little bit, and then it's your job as the brand to hook them to watch the rest of it.Stephanie:Yep. Yeah, I love that. The other thing, now that we're talking about influencers and spreading things, I heard that your fridge is famous. You tell me a bit more about this because when I heard that, I'm like, "Isn't Nik an influencer? Why is his fridge famous and you're known for your fridge?" So give me the deets on this.Nik:Yeah, the fridge racks up impressions. That's for sure.Stephanie:Why? What is up with your fridge? Is it a fancy one?Nik:I'm just trying to look up real quick how many impressions the last one got. But no, it's funny because obviously I worked at Hint and I've worked with a bunch of different beverage brands. Yeah. So the last tweet about my fridge has 151,000 impressions.Stephanie:Why? What'd you say?Nik:It's nothing special. It's just the fact that a lot of people know me as a beverage marketer or beverage person. I'm just looking at this tweet from September 14th and my fridge has Taika, has Empathy Wines, it has Jock Coffee, it has Dose, which is like a new wellness shot, it has JuneShine, which is hard kombucha, it's got Sanzo, it's got OLIPOP, Red Bull, Orgain protein elements, which is a adaptogens beverage, and then a bunch of Hint Water.Stephanie:Close to D2C fridge. You're stacking it up.Nik:It's basically a D2C fridge. Yeah. And then depending on when you open it, you might see different drinks. There's another picture of the fridge I'm looking at. It's all RISE cold brew. It's got Lemon Perfect and it's got Cha Cha Matcha's ice tea lemonades.Stephanie:Interesting, interesting. And then so how are people engaging with this? How did it even start of you posted this picture and realizing people like to see what you were trying out, or what you were investing in, or what made them excited?Nik:Well, it started because a friend of mine, David Perell, basically posted a picture of my fridge, I want to say when I first moved to New York last year, or I think he might've done it when I lived in San Francisco. But then he posted about it and how like my fridge is basically a vending machine. And then all these beverage companies started responding. And then whenever I tweet about my fridge, I just get a flood of packages over the next 10 days from different beverage brands that want to be included in the next round of the fridge.Stephanie:That's really funny. But I also feel like it's helpful to see how to share things that get shared, that go viral because the best way to advise brands and other people is by doing it yourself.Nik:100%. That's always been the thesis behind any kind of public account that I have. Whether it's my community number, whether it's my email newsletter, whether it's my Twitter account, everything that I try to do is like, "Okay, I'm basically just testing it so that we can hopefully do this on a brand and it makes a big impact because maybe it's something that they haven't done before or just people in general haven't done before."Stephanie:Yep, yeah. That's very, very cool. So when you're working with all these brands, one thing that we've been discussing here at Mission lately is just about all these new users who are now online, a new demographic group is online shopping. They're getting used to it, they're going to be here probably for the long haul now that they have maybe ordered groceries or gone on Amazon for the first time. How are you working with your brands to ensure that their messaging and their interaction and that they may be personalizing things in a way that also connects with this new demographic of shoppers that weren't here prior to 2020?Nik:So basically, how should brands prepare for-Stephanie:Yeah, having like an older generation now who are ready to shop. And I'm sure the messaging or the way that brands are personalizing is usually towards millennials or 18 to 35 or 18 to 40. Everyone seems to focus on that same two generations, but the older generation are the ones that have the money. They're the ones who are ready to spend. They just haven't brought it really online until recently. But it seems like a lot of things have to change for it to also work well with them.Nik:Yeah. I think tactically, there's different things you can do, whether it's the channels that you choose to advertise on. So whether that's shifting budget out of Facebook and onto platforms like TV and satellite radio and connected TV even, or it's... One thing that I've found at a previous brand I worked with was that the creative we would put out that has, let's say, models or talent that looks like they're in their late 20s, early 30s is what resonated best with the audience groups over 45.Stephanie:Oh, interesting.Nik:So it might just even be something as simple as a shift in your creative to reach [crosstalk 00:27:11].Stephanie:Yeah. I wonder why that would be the case.Nik:Everybody aspires to be better looking or younger or smoother skin or whatever it may be. And that might be a reason. I think another way though too is thinking through just the ease of how something as simple like your website functions. How easy is it for somebody to come in and shop? I always send landing pages or websites to my mom. She'll look through it and be like, "This is confusing," or she'll be like, "This is perfect. It was one click and I was in the cart." And so we always go for the ladder as the goal. But the other thing too is like... One thing I always say is you got to treat your customers like Kim Kardashian on the red carpet and you're her assistant, right? The brand is the assistant. So you can't expect your customer, you can't expect them to go browse around your site and learn about your brand and learn why they need your brand, or how your brand is going to make their life better, or the deal that they might be able to get, or the coupon.Nik:There's so many brands that they clearly offer coupons when you Google, for example, like... I don't know. If you Google like... we'll say Jetblack because they're not a business. If you Google Jetblack coupon, there's probably 17 coupon sites that have a 10% or a 20% off coupon. But what you do is you now create an opportunity for somebody to leave the experience of checking out to go find that coupon. There's a good chance to just get distracted and never come back versus something as simple as like... Basically, what I'm trying to say is you want to create everything or you want to put everything in one simple experience so that somebody who has no time, somebody who has no patience, somebody you could assume they don't have the knowledge of how to navigate a site can basically come to your site and get what they need and they know why they're getting it and just create something really easy to use.Stephanie:Yep, yeah. I think frictionless shopping is the way of the future. The one thing about coupons though, I feel like they're just dangerous. Like you said, you leave the site... I know I used to back in the day, go through all these coupon codes and then I'd really get annoyed because none of them are working, all of them were expired. And yeah, it's still feels like there's room even on a website to be like, "You will never find coupons outside of our website. So don't try. Don't go looking around, don't go testing like 1,000 different codes. You'll find nothing. It's only here."Nik:Totally. The other thing too is like then you have companies like Honey, the browser extension, which are basically fraud companies, in my opinion, or scammy companies. And if you don't create something of an offer for let's say you run a... let's just say a beverage brand called Three Stars, and somebody comes to the Three Stars' site and they want to buy a variety pack because they're a new customer and they want to try the flavors. When they get to the checkout and they see, "Oh, there is no discount. Oh, but Honey says..." The Honey thing pops up and you click it because you're hopeful that there's a discount. Even if Honey generates no discount, Honey is going to refresh the page and now that becomes a 10% affiliate cut. The brand is paying the Honey without them even realizing it. The customer is not getting any value out of it. But because you didn't create the opportunity for them to check out without having to use Honey, you're now going to end up paying Honey 10% if they have it installed.Stephanie:Interesting. I hadn't realized that's how it [crosstalk 00:31:03].Nik:Yeah. Honey is a really scammy business. It's really scammy for brands.Stephanie:Oh, geez.Nik:I hate Honey with a passion.Stephanie:Oh my goodness. I actually think we had someone from Honey the long time ago before our commerce show was even live in the world. We had, I think, their COO on one of our other shows, Mission Daily. So if anyone's interested, go check out [inaudible 00:31:24].Nik:Yeah. It's a genius business model for them. Basically without showing the customer or without really showing the brand, they're just ripping 10% off of every purchase. And if you're selling like a $400 emergency kit, that's 40 bucks that they're making for everybody who just has an extension installed, but it's-Stephanie:And the brands can't control that, or they can't say-Nik:No, they can now. When I saw it, I went to them and said, "You guys, you're basically just taking credit for everything you're not driving." And they're like, "Oh, well, it's just the way that Honey works. We drive a lot of traffic." And I'm like, "No, you don't." So then we just shut them off. They just don't get paid now, even though they can still be used.Stephanie:Oh, interesting. So when thinking about outside of coupons, but more ways to connect with different users, what do you think about catalogs? Because we had a good discussion, I think, many episodes ago with one of the execs at Marine Layer, and she was talking about how great catalogs work for them. I haven't heard many people talk about it. So it seems like there's still an opportunity there though with so many people now working from home. I know I get excited about mail that's actually fun to look at and helpful. So how do you advise your brands on connecting with an audience through catalogs or paper mail?Nik:Personally, I'm a fan. I think it's a sign of luxury when I get a catalog, whether it's from a company like Buck Mason or Todd Snyder or [inaudible 00:33:06], like it's definitely a sign of luxury. The catalogs themselves are printed on very nice and chic paper. I think it just adds to the overall experience of being a customer at those brands. At the same time, if you're a brand that's just starting and you don't have the capital means to do it, I think there's ways you can create digital catalogs for fairly cheap and have them be digital experiences.Stephanie:Yep. When you have a catalog, I've heard some brands optimize for experience and fun and more of like a branding play versus others are focused on send them back to the website, get the conversion. How do you think about optimizing a catalog to work well?Nik:Well, I think it's two ways. One, you got to feature products that I think people want. So if your spring collection is 250 pieces of clothing or 250 different SKUs, maybe you feature the 27 that people really want. But then secondly, I think from a messaging standpoint, it's got to really make you salivate when you're going through it. That was [crosstalk 00:34:36].Stephanie:Like Trader Joe's catalog.Nik:Yeah. That was one of my favorite things about... Do you remember SkyMall?Stephanie:Yeah, yup.Nik:SkyMall just made you want to buy everything in that magazine because everything was like, "Oh, a random flashlight for under my desk chair. Sure. That now seems like something I totally need."Stephanie:Yep, yep, I agree. I just saw something in a catalog that I actually ended up buying. It's a... What is it? A candle lighter, but it's not like a big flame thing. It's operated by battery. It has this really long stick on the end and it's intense, it's awesome. Everyone should check it out. We'll link it up in our show notes. But I bought that from a catalog because it was showing it going inside a really deep candle. I was convinced. And it's amazing.Nik:Yeah, no, totally. It's all about like building... You want to build a use case for somebody to go tell their friends why they bought what they bought from you. That's like the best way to market.Stephanie:I think you also have to have good paper quality though.Nik:100%.Stephanie:I hate the catalogs that come with just like icky, thin paper, and it's just 1,000 pages and I'm like, "It doesn't feel curated. Just every thing is here. I don't even know how to look through this in a way that makes sense for me," versus the ones that are just 10 pages. It's what you want to look at, or just the best thing that feels like it's personalized, even though it's probably not. I'm okay with that as long as it feels high quality.Nik:Totally.Stephanie:Let's jump over to a little bit higher level ecommerce question of where do you guys think ecommerce as a whole and D2C is headed over the next couple of years? What are you preparing for right now, or what big thing?Nik:Well, I think that ecommerce, as a whole, is going... There's been a ton of innovation this past year and the year prior, both on the side of operations, things like understanding you can't blow cash on acquiring customers, all the way to understanding how to optimize shipping costs or manufacturing costs or even using tools like Settle, which let you basically hack your cash flow. I think, to be honest, over the next year or two, it's just going to be a lot of growth in the category across many different categories that maybe thought they weren't going to be ecommerce. Everything from sitting at a restaurant and now... Obviously, we see QR codes everywhere, at least in major cities, at restaurants for scanning and getting the menu.Nik:I think we're going to see that you're going to start paying your bill through Apple Pay after you order your meal, all the way to things like better experiences with packaging and unboxing or just how you learn about a brand for the first time after you buy it. But I think there's also going to be a rise in things like marketplaces. There's a company that I just joined called The Fascination. And basically, the entire idea behind The Fascination is to take a lot of these cream of the crop direct to consumer CPG brands that are independently trying to acquire the same customer and basically put them together, create content around it, and create shoppable content.Nik:So, for example, if you have a daughter who's moving to... I don't even know if people are going to be going to college next year. But let's say she's going to college next year, and it's like the ultimate list of things you need for your dorm, it's got your mattress topper, it's got your pillows, your comforter, it's got your desk lamp, it's got organizers. You would be able to basically shop all of this in one page with one checkout through The Fascination. And on the back end, all these brands are getting orders basically pushed into their order queues. The Fascination basically just takes a tiny cut, like an affiliate. But the brands own the customer, they own the relationship with their customers, they have the ability to remarket to those customers. And The Fascination acts as a front of acquiring the customer and now selling maybe eight things at once.Stephanie:Oh, that sounds really cool. I think that's much needed with so many new brands popping up right now too. It just feels like sometimes I don't even know who to trust and who's actually got their back end filled out. Is this just the landing page that they're testing out to see if people actually want a product that they haven't even developed yet? So it seems like it's needed to have a trusting source like that to say, "These are some of the best brands and we've verified them and you've got customer service here and we're reputable and blah, blah, blah."Nik:Yeah. And that's another thing too is there are a lot of sketchy brands that have launched because the barrier to entry is so low. What The Fascination is trying to do is basically the same way you have like a kosher sticker on food items or a gluten-free sticker that's very universally known. I think they're going to basically try to do the same thing, but for four brands.Stephanie:That's awesome. Yeah. I will have to check that company out, maybe bring them on the show. Sounds like [crosstalk 00:42:39].Nik:Yeah, yeah. They would be a great one to bring on.Stephanie:Yep. The other trend I'm excited to watch this next year is last mile and see how that evolves, especially with the food delivery companies and the DoorDash and Grubhubs of the world starting to actually just work with local retailers to fulfill last mile deliveries. And I think that whole industry is about to have a big evolution. So that'll be an interesting one to watch.Nik:Yeah, I couldn't agree more. I mean companies like Ohi or even FastAF, they're doing some pretty awesome things when it comes to last mile delivery.Stephanie:Mm-hmm (affirmative). Yep, yeah. I agree. All right. Well, let's move over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready, Nik?Nik:I'm ready.Stephanie:All right. What's up next on your reading list?Nik:Ooh, I would say the book Supermaker by Jaime Schmidt.Stephanie:Oh, that's a good one. Yep, sounds good. What is your favorite business book that you refer back to?Nik:Atomic Habits.Stephanie:And you're on it. You're like, "Are you top of mind? I got this great." Sounds great. What topic or trend do you not understand today that you wish you did?Nik:Bitcoin.Stephanie:I've had a couple of people say that. What's the nicest thing anyone's ever done for you.Nik:The nicest thing anybody's ever done for me is-Stephanie:I had to stump you. You were too on it. You were too lightning.Nik:Yeah, that's a good question. Honestly, my favorite is when just people just reach out randomly and say, "Hey, how's your day?"Stephanie:You like that? Sometimes I'm like-Nik:I love it.Stephanie:... "What do you want? Get to the point."Nik:Yeah. Well, sometimes you can tell when people have a reason for asking. But when a genuine friend just texts you out of the blue and just says, "Hey, how's your day going?" It's always nice to know.Stephanie:Yep, yep. Okay, a friend. I thought you meant just like a random Twitter person.Nik:Oh, no, no, no.Stephanie:I'll get messages on Twitter like-Nik:No, no, no, a good friend.Stephanie:... "Hi, how are you?" I'm like, "What? Who are you? Why are you asking me how I am?" That's weird. Ah, 2020. What's up next in your travel destinations when you can travel again? Where do you want to go?Nik:I want to go to Jamaica actually with a friend of mine, Chris Hall, and a few of his friends. He's got a pretty good setup there in Jamaica for quick trips out there. So I'm looking forward to hopefully in February maybe go there for a few days and just unplug from work.Stephanie:Oh, that sounds fun. Chris, bring me out there as well. That'd be great. What's up next on your Netflix queue?Nik:Ooh, actually there was... I forget the name of the comedian, Andrew Schulz maybe. He just launched a stand up. I saw it yesterday and I added it to my list. So that's next up on my queue.Stephanie:Oh, that sounds good. I'll have to check it out. If you like it, I'll check it out. What are you most excited about to add to your fridge next?Nik:Ooh, that's a good question. There's a beverage that we are launching called Barcode in-Stephanie:Barcode.Nik:... Q1 next year. It's with the former head trainer of the New York Knicks, who's also a big celebrity trainer, as well as with Kyle Kuzma, who's a championship Lakers player. It's basically a healthier version of Gatorade and it tastes incredible and it's got everything. It's like everything he would prescribe or give to his athletes, but bottled up in one drink.Stephanie:Oh, that sounds good because I do like Gatorade. But then when I'm drinking, I'm like, "I know this isn't good for me."Nik:It's horrible for you.Stephanie:Yeah, it is delightful though.Nik:It is.Stephanie:All right. And then the last one, if you were to have a podcast, what would it be about and who would your first guest be?Nik:I've actually been thinking about this recently. It would probably be about the struggles of commerce that people go through. So it would only be focused on problems people have had in their business, not the successes and not focused on people who've successfully exited. It is strictly focused on people who have, for example, not figured out how something works or how they're going to get through something. I don't know why, but I always keep thinking my first guest is going to be Paul, who's the founder of Prose, which is a haircare brand.Stephanie:Okay. I think that sounds great. I love stories like that, where people can actually learn something and because there's so many... Any media article is always like, "Oh, here's the end result. And now, they're a billion dollar company. Oh, and they exited, Oh, they got acquired." It's like, well, what actually happened where they failed because I don't want to fail too and I know they have some kind of knowledge of things that I could avoid, that's why I love biographies and stuff because you can read it and essentially accelerate your knowledge through that person's life and hopefully avoid some of the pitfalls they went through.Nik:Totally. And not only that, but also then for all the people listening who might be starting a business, or might be getting themselves into a position where they're not really sure what to do, it almost becomes an encyclopedia where, "Oh, Paul had no clue where to get you pumps at low MOQs for his shampoo bottles. How did he figure out what they were and where he could find them and not get ripped off?"Stephanie:Yep, yep, yeah, or I always love the stories when people are going overseas to find manufacturers and hearing things that they encounter. I forget what brand we were talking to on the show where they... I went into one of the warehouses and they were selling apparel and they were like... and all of the employees were smoking and all the stuff smelled like smoke. It's like I would have never realized that unless I actually went over there and was doing an audit before moving forward with one of them.Nik:Yeah, totally.Stephanie:Very cool. Well, Nik, thanks so much for coming on the show and sharing all your knowledge. Where can people find out more about you and Sharma Brands?Nik:The easiest is my website, which is just nsharma.co, or the second easiest which I read every tweet, every message is my Twitter @mrsharma.Stephanie:Awesome. Yeah, just go to Nik and say, "Hi, how are you?"Nik:Exactly.Stephanie:All right. Thanks so much, Nik.Nik:Thank you.

Choosing the right language can help you tell the right story. But, what happens when people refuse to listen or are undeserving of the story? This week's guest discusses how to tell your own. Crafting your vision doesn't always mean following what someone else has done or is doing. Gary Vaynerchuk, CEO of VaynerMedia, VaynerSports, and Empathy Wines shares his perspective on the purpose of finding and communicating what works best for you. Key Takeaways: 0:00 Intro 0:33 Shelly gets to share the Shelly brief about Tiffany Haddish being asked to host the Grammy Awards and not be paid 4:10 Shelly talks about the Biden administration video that was leaked of Biden talking to black leaders and how people took it 8:37 Gary talks about how they connected with Shelly 9:44 Gary also explains why he decided to start his own agency as a businessperson and didn't on any other route 11:58 Gary also shares his routine and things that he does to keep his energy to do all the things he does and run his companies especially the mental stability 13:48 Gary shares his thoughts on e-commerce and the impact that it has on his businesses and the importance of always listening to people's needs or ideas 17:42 Gary talks about why he thinks it's a problem that the VC world is run by well-educated individuals and why he thinks people from big institutes like Harvard don't make great entrepreneurs 20:08 Gary talks about customer acquisition cost and the lifetime value as formulas to figure out how much you would make to invest in advertising in a particular platform 22:15 Gary shares his advice to the solo entrepreneurs to maximize the amount of value in their businesses 23:58 Gary talks about why you should not position yourself to others who are ahead of you, but motivate yourself to achieve what you want to be 25:32 Gary shares the advice he would you give to someone in the coaching realm 26:41 Gary also shares what he thinks will be the next big thing Shows Mentioned: Grammy Awards: is an award presented by the Recording Academy to recognize achievements in the music industry. K- Swiss: an American athletic shoe brand based in downtown Los Angeles, California and currently owned by South Korean firm E Land World Limited and its creator Kevin Randall. TikTok: is a Chinese video-sharing social networking service owned by ByteDance Black Lives Matter is a decentralized political and social movement advocating for non-violent civil disobedience in protest against incidents of police brutality and all racially motivated violence against black people. Defund the police is a slogan that supports divesting funds from police departments and reallocating them to non-policing forms of public safety and community support, such as social services, youth services, housing, education, healthcare and other community resources. https://www.youtube.com/watch?v=a3G7n21p0kY Quotes Mentioned: “Never waste your time trying to explain who you are to people who are committed to misunderstanding you.” “It's crazy that anyone will be asked to do something for free.” “Politicians are going to politics, because that's the way politics works.” “What people in power respond to is the word inefficient. “ “Changing our language can change the reaction that people have, even though we're telling the same exact story.” “The reality is everything's got its costs.” “Nobody's perfect.” “Learn how to make money, not raise money.” “Take the capital and find a way to get more attention to get more customers.” “You need to know who you are.” “It's very important for people to know who they are instead of who they wish they were.” “We need to stop putting entrepreneurship on a pedestal because it's not for everyone.” Guests Social Media Links: Website: https://www.garyvaynerchuk.com/ LinkedIn: https://www.linkedin.com/in/garyvaynerchuk Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee YouTube: https://www.youtube.com/user/garyvaynerchuk?sub_confirmation=1 Snapchat: http://snapchat.com/add/garyvee  

Brett and Ashley are joined by Minnesota ROKKR/Version 1 co-owner Gary Vee, CEO of Vayner Media, Vayner Sports, Empathy Wines, Investor in Twitter, Uber, FB - 5X NYTimes best seller and die hard NYJets fan. Video version of this podcast► https://youtu.be/V9P0pZZMwkw Listen on iTunes: https://apple.co/2IX32SV Listen on Spotify: https://spoti.fi/2pmNvFg Listen on Google: https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9mMWI3Mzk0L3BvZGNhc3QvcnNz Listen to this podcast in more places: https://anchor.fm/buildingrokkr Sign up for updates ► http://rokkr.gg

**** Re-releasing this one for something different as a very big, exciting guest had to postpone last minute this week AND I realised some of you have only just joined and may not have caught up on our back catalogue! Also realised how much I've learnt about audio plus we recorded this in a very noisy hotel, but it's still a zinger so I hope you enjoy! **** I mean, what words really are there to do this week's guest justice and adequately explain the feelings you can only imagine I felt being lucky enough to sit down with him for a chat about seizing the yay. As I've been bombarding you about on socials, I'm sure most of you already know I met the inimitable Gary Vaynerchuck last week when he was briefly in Melbourne to launch the epic collaboration between his new company, Empathy Wines, and Aussie wine legends, Vinomofo, thanks to another amazing Seize the Yay guest and Vinomofo founder, Justin Dry. Ahead of every curve with his astonishing intuition, Gary Vee has gone from former Soviet Union migrant to worldwide entrepreneurial sensation embracing e-commerce before the term was coined taking his family wine business from a $3million to $60million turnover when he took over the reins and producing content prolifically since YouTube was just four months old. The accolades and achievements since then are too many to list, but most importantly not as relevant to list as you might expect despite him having since founded VaynerMedia as well as investing early in many of the world's biggest beasts a la Facebook, Snapchat, Venmo etc. Not having been quite sure what to expect, it was so delightful to be met with an incredibly humble, hardworking and honest person focused more on redefining success away from financial metrics and external approval and towards happiness and love – he is definitely seizing his yay and I'm SO grateful he shared some of it on the show. Full video will follow shortly too! Ladies and gentleman, Gary Vee… + See show notes here + Announcements on Insta at @spoonful_of_sarah + Subscribe to not miss out on the next instalment of YAY!

When people hear the name Gary Vaynerchuk, they tend to think "motivational speaker" or "social media influencer" when in reality that is only a small fraction of what he has been doing the past 44 years. Gary is predominantly a businessman, who has an exceptional eye for emerging trends and consumer behaviors. From the lemonade stands that he used to run as a kid to selling Empathy Wines to Constellation Brands, Gary has always been a business operator first, but money is never the main focus for him. With the unique combination of hard work, patience, empathy, and kindness, Gary hopes to inspire future generations to go after what truly makes them happy and go against the grain of what society deems "normal" or the "right way to live". Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

When people hear the name Gary Vaynerchuk, they tend to think "motivational speaker" or "social media influencer" when in reality that is only a small fraction of what he has been doing the past 44 years. Gary is predominantly a businessman, who has an exceptional eye for emerging trends and consumer behaviors. From the lemonade stands that he used to run as a kid to selling Empathy Wines to Constellation Brands, Gary has always been a business operator first, but money is never the main focus for him. With the unique combination of hard work, patience, empathy, and kindness, Gary hopes to inspire future generations to go after what truly makes them happy and go against the grain of what society deems "normal" or the "right way to live". Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

On the inaugural episode of The Audio Project “Debriefed” listen in on the debrief of a recent Healthcare project and the importance of enterprise adoption of the Agile methodology.

Guests Nathan Scherotter and Jon Troutman, co-founders along with Gary Vaynerchuk of Empathy Wines, discuss the direct-to-consumer wine industry breakthrough of 2019.

Today, Ryan talks with Johnathan Troutman and Nathan Scherotter respectively the CEO, COO and Co-Founders of Empathy Wines — which was the logical interview to follow the Gary Vaynerchuk discussion!   Ever wonder how they launched and scaled their business so fast? Nate and John detail their history with Gary and the plan to take this venture to the next level.   Key takeaways [4:34] Ryan introduces Nate and John from Empathy Wines and asks them about how the company started and how they decided to go all in with Gary Vaynerchuk.   [10:13] Sometimes that entrepreneurial itch gets lost — even in a company that has a huge entrepreneurial vibe — Nate explains that for him, it was when he realised he had been going through the motions.   [12:27] Ramping up Empathy Wines may have seemed like it came together over the course of one or two months, however they had been working full time for 9 months before launch.   Even though they seem like a big company, they are currently only a 4 person gig.   Some benefits translate from having Gary Vaynerchuk as the face of the company, namely shared office space at Vaynermedia as well as Gary's network and resources.   [16:25] The brand is being built in parallel to Gary so as to let him do what he does best — marketing and sales — but also in such a way as to not be dependent on him: it should transcend him in the future.   Wine is a very experiential product and people want to try it before they commit. Gary's audience and credibility was hugely important in the initial stages and provided great feedback and content.   [20:04] So if Gary was the spark, what is the plan for fueling the fire? Marketing remains the main aspect to work on, and acquiring new customers through Facebook and Instagram is the goal.   The past three months have been spent strategizing the who, what, when, where and how of the people and vendors they should work with to put this marketing plan into action.   because they had little cost-for-acquisition to launch, they are hoping to dump a whole tank of gasoline on the Empathy Wine marketing fire.   [23:47] Nate and John detail what the current hiring strategy is, and it all begins within Vaynermedia walls — these strategic hires will eventually add their own spin on what kind of marketing thesis rolls out for Empathy Wines. As it stands, they are investing in people.   [28:42] John explains the chain of command at Empathy Wines and For the record, titles are more for paperwork For the first time Gary has been hands off and trying to empower Johna and Nate to make all of the day to day decisionmaking i the business. That's not to say they won't be using Gary's experience in the wine world and his venture capital investing in the company.   There was a recent meeting during which Nate, John and Gary details in which cases Gary would serve as a bottleneck. 1. Generating business opportunities 2. Sales 3. Software 4. Team structure 5. PR Outside of that, John and Nate will be running the show. [37:04] Having been friends for 10 years, how do you protect the friendship when entering a business venture together? John and Nate share their story. But ultimately the cliché is true: communicate. [39:20] The work Empathy Wines has done to differentiate from other wine companies is enormous and it began with John and Nate asking themselves: How do we overdeliver for the money the customer is paying? [41:35] Time to market for wine is super long, John and Nate detail some of the hurdles they've jumped and how they. Prepare themselves for the coming ones. Thanks for listening! Mentioned in this episode 8 figure exits: Capitalism.com/8

Bill flies to NYC to sit down with the internet marketing guru Gary Vaynerchuk! Gary is the CEO of Vayner media, Vayner X, Vayner Sports, Empathy Wines, and 5-time New York Times best-selling author with 2,000+ employees worldwide!  For the first time ever, Gary dives deep into the Independent Insurance Agent Channel and Business in General!