Podcasts about meetedgar

In this episode of The Venue RX podcast, host Jonathan Aymin is joined by Pinterest marketing expert Laura Rike for an insightful conversation on how wedding venues can use Pinterest to grow their brand and attract more clients. Laura explains how Pinterest functions as a visual search engine and how that distinction makes it an especially effective tool for venue marketing. She shares tips on setting up a Pinterest business account, building themed boards that reflect a venue's aesthetic, and repurposing content to maximize reach. The discussion also touches on how Pinterest ads can help target engaged couples and boost visibility. Laura emphasizes the importance of maintaining consistency, producing high-quality visual content, and engaging strategically to build a strong and lasting presence on the platform.About Our Guest: Laura Rike is a seasoned Pinterest Strategist with over 15 years of marketing experience, specializing in helping entrepreneurs, creatives, and service providers grow their online presence and revenue using strategic Pinterest marketing. Through a combination of organic methods and scalable ad campaigns, Laura has helped clients and students generate over $50K in monthly revenue, build six-figure businesses, and establish themselves as industry leaders. Her strategies focus on sustainable growth—ranking on the first page of Google, attracting targeted leads, and turning visibility into conversions.Laura's expertise has been featured on platforms such as Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. Known for her down-to-earth teaching style and results-driven approach, she empowers businesses to turn Pinterest into a powerful marketing engine.Beyond her professional achievements, Laura is a proud mom of three, a dedicated quilter, and the heart behind a family blog where she shares creative projects and family life. Her blend of marketing insight and personal authenticity defines her work and her mission: helping others grow online with purpose and clarity.Find Her Here: Website: https://laurarike.com/pinterest-speaker/Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikePodcast: https://simplypintastic.com/pinterest-marketing-podcast/Youtube: https://www.youtube.com/c/LauraRikePinterestInstagram: https://instagram.com/laurarike

What happens when two people go all in on each other and their real estate vision?Get ready for one of the most honest, down-to-earth convos we've had on Real Estate VS Technology: UNLEASHED. In this episode, we're sitting down with Edgar Chavez and Hannah Smith — a powerhouse couple who've built a thriving real estate business and a growing family, all while staying rooted in purpose, love, and hustle.Their story starts with humble beginnings — think service industry jobs, multiple side hustles, and long hours. But through grit, authenticity, and a deep commitment to relationships, they've grown into successful brokerage owners with a business that's as heart-driven as it is strategic. Edgar opens up about what it's taken to stay consistent over 15+ years in the game, while Hannah shares how she went from juggling three jobs to becoming a licensed agent and an essential part of their business (and life) vision.We dive into what it really looks like to build something big without losing yourself along the way — how to navigate partnership in both love and work, why collaboration always wins over competition, and the importance of creating a business that reflects who you are, not just what you do.If you're an agent trying to find your footing, a team leader looking to build something deeper, or just someone chasing more purpose in what you do — this episode is packed with stories, insights, and reminders that you're not alone on the journey.Come hang out, get inspired, and walk away with a few golden nuggets that just might change how you approach business, relationships, and your own potential!======⏰ Video Chapters with Timestamps:00:00 Intro: It's All About Relationships01:00 Meet Edgar and Hannah – A Powerhouse Real Estate Couple05:00 Edgar's Journey: From Sonic & Banking to Real Estate10:00 How They Met: A Hooters Origin Story14:00 Hannah's Leap of Faith into Real Estate20:00 Building a Life & Business Together26:00 Delegating, Systems, and Team Growth32:00 Broker Talk: Running a Values-Driven Brokerage46:00 Building Wealth Beyond Commission53:00 Real Talk on House Hacking, Portfolio Growth, and Ownership01:00:00 Final Thoughts: Don't Let Fear Stop You======Welcome to Real Estate VS Technology UNLEASHED, where we explore the intersection of Real Estate Technology and indLooking to scale, grow, and automate your real estate business? Tune in to Real Estate VS Technology UNLEASHED, a podcast that provides valuable insights into the strategies used by top-performing real estate agents across the country. Our in-depth interviews with successful agents will give you the hard-hitting questions you need to ask yourself to achieve and maintain success.In addition to agent interviews, we showcase great technology companies, featuring owners who discuss their offerings and how they can help boost your real estate business.Want to be featured on our show? Schedule your podcast date using the link below:? https://bit.ly/3nj1J85CONNECT WITH US: ▶Subscribe ? / @realestatevstechnology8232 Instagram: https://bit.ly/3ZceY7C

Send us a textThis week, join Natasha & Laura Roeder as they talk about building a business on part-time hours and being intentional with your time. About Laura: Laura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is a founder of Paperbell, CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media.Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House.Laura believes in supporting entrepreneurship around the globe. She has travelled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.You can reach Laura here: https://lauraroeder.com/In this Episode: Laura's Productivity System: https://lauraroeder.com/my-top-to-bottom-system-for-running-a-7-figure-bootstrapped-business-part-time-14d4bf577d33To get in touch with Maria:Download the "Take the Grind Out of Your Work" free workbook: restovergrind.com/save-timeBook a free consult call: restovergrind.com/work-with-me Email: info@restovergrind.comInstagram and TikTok: @rest_over_grindTo get in touch with Natasha: Instagram: @natashatekeste Website: natashatekeste.com

In episode 232 of the Pool Nation Podcast, Edgar, John, and Zac are joined by Bob Doan and Stan Reznick from Poolside Tech to dive deep into the future of pool automation. Discover how The Attendant is reshaping the pool industry by providing innovative solutions that simplify pool management, save energy, and improve service efficiency. Bob and Stan share their journey from restaurant tech innovators to pool tech pioneers, revealing how data-driven insights, seamless integration, and dealer-focused support are transforming pool pros' operations. Learn how Poolside Tech empowers pool professionals to deliver unparalleled value to their customers while creating new opportunities for growth and profitability. Whether you're a pool professional, a homeowner curious about automation, or someone passionate about advancing the industry, this episode will inspire you to think differently about what's possible in pool care. Plus, hear firsthand stories, exciting product features, and the vision driving the evolution of pool automation. Tune in now and stay ahead of the curve in the pool industry! Timeline: [00:00:00] Intro: Welcome to the Pool Nation Podcast! Meet Edgar, John, and Zac as they kick off this exciting episode featuring Poolside Tech. [00:02:00] Setting the Stage: Zach shares the crazy Texas winter weather story, setting the tone for a lively discussion. [00:06:00] Guest Introduction: Meet Bob Doan, CEO of Poolside Tech, and Stan Reznick, as they discuss their journey into the pool industry. [00:14:00] The Attendant's Technology: How The Attendant leverages real-time data, simplifies pool automation, and creates smarter pool systems. [00:27:00] Dealer Support & Training: A deep dive into how Poolside Tech supports dealers with training, hands-on classes, and on-demand assistance. [00:36:00] Industry Challenges: Overcoming barriers to entry in a market dominated by major players. [00:50:00] Innovative Features: Exploring The Attendant's unique capabilities, including energy efficiency, proactive problem-solving, and seamless integration. [01:10:00] Practical Applications: Real-world benefits for pool professionals and homeowners, from reduced callbacks to enhanced customer service. [01:24:00] Final Thoughts: Bob and Stan share their vision for the future of pool automation and how Poolside Tech is driving change in the industry.

Business Hacks to improve your client experience and enhance your coaching business.These three hacks will help improve your coaching client experience and increase your professionalism.Think Like A Shop-Streamline Your Payment ProcessesThis may sound like a small change, but thinking like a shop can be a foundational change that elevates your client experience. Many coaches provide their services and then send an invoice later. This can lead to needing to follow up again and again and even needing to talk about an unpaid invoice during your coaching call, which is not what you want to spend your coaching calls discussing. Switching to a payment software or link that has clients pay and then schedule a call helps to take the uncomfortable process of following up about invoices out of the equation. It keeps things clear about what has been paid and what sessions were used.Let's raise the bar in the coaching industry by providing this improved client experience. Be clear about what you offer, give your clients an easy checkout, and have a clear process that tracks your client sessions without you needing to manage to add updates.Embrace Professional Scheduling ToolsUsing an automated scheduling tool or sending a calendar invite helps improve communication with your clients and enhances the client experience.If you spend time on these little things like manually sending email reminders, it is good to ask yourself what kind of business you are creating. If you are going to create a business, make it worth your time and make it worth your client's time. When your clients hire you, you are going to scoop them up. Let them know you've got them and will take care of whatever they need.Enhance the Onboarding ProcessYour onboarding process sets the tone for your client's journey with you. When you have a well-organized and clear onboarding process, you immediately bring your client experience up to a 10. You can establish trust and build a relationship right from the beginning. When you have your first session, your client can fully open up because you have already created a safe and trusting space.About LauraLaura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is a founder of Paperbell, CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media. Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House. Laura believes in supporting entrepreneurship around the globe. She has travelled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University.Connect With LauraConnect with PaperBell28 Real Packages from Real Coaches Access Full Show notes and all links

This week, I thought I would share with you my top five favorite tools that I use right now in my business. Hopefully, this helps you with some shortcuts and maybe some hacks that you might be struggling with in your business. These are proven solutions that I promise you I use every single week and can't honestly imagine doing my business without. So let's dive right in. https://creativesonfirepodcast.com/episode154 Links and resources mentioned during this episode: Repurpose https://creativesonfirepodcast.com/repurpose PinClicks https://creativesonfirepodcast.com/pinclicks Flodesk https://creativesonfirepodcast.com/flodesk Save with Cindy Amazon Shop https://savewithcindy.shop Meet Edgar https://creativesonfirepodcast.com/meetedgar Email Episodes:  55 | Email Marketing for Beginners with Melanie Ferguson 120 | Making Money Through Email Marketing with Lesli Peterson Start a Blog: Blog Kickstart 2024 Content Planner Creatives On Fire™️ Content Planner   SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review

What are you deliberate about in your life?What does living deliberately mean to you?Would you say that you're a deliberate person? Would those who know you say that you are deliberate in how you live your life and lead?Living deliberately can be a real challenge, especially when we're constantly dealing with unexpected issues and navigating through the many crises in our world. The pace of life is so fast, it often feels impossible to slow down and reflect before taking action.But there's something deeply important about being deliberate if we want to cultivate life, work, and relationships that align with our values. It is messy, awkward, and challenging, but it is so worth it.Today's guest has built a career that serves her personal needs, values, interests, and skills through deliberate action, even when it flies in the face of conventional wisdom about entrepreneurship. Our guest today, Laura Roeder, is a true inspiration. She's a lifelong entrepreneur and the founder of several bootstrapped companies that have each reached multi-million dollar status. Her ventures include Paperbell, CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media. She's been recognized as one of the top 100 entrepreneurs under 30 and has shared her insights on entrepreneurship at prestigious venues like the White House, the Virgin Unites Branson Centre of Entrepreneurship, the University of Southern California, and Loyola Marymount University.Listen to the full episode to hear:How Laura's desire for time freedom has impacted her decision-making as a business ownerHow launching a business immediately before having her first child fundamentally changed the way Laura has run every venture sinceWhy leaders need to let go of the belief that they can't teach someone else to do what they do How owning up to your mistakes and the steps you've taken to fix them builds trustHow Laura has navigated her desire to work and to lead after selling a company for a life-changing amount of moneyLearn more about Laura Roeder:BlogPaperbellInstagram: @bypaperbellLearn more about Rebecca:rebeccaching.comWork With RebeccaSign up for the weekly Unburdened Leader Email.Resources:The One Thing: The Surprisingly Simple Truth about Extraordinary Results, Gary KellerNo, Wealth is Not a Measure of Value CreationExit Interview: The Life and Death of My Ambitious Career, Kristi CoulterFlorence and the MachineLove is BlindSaved by the BellWaking Up

Discover the inspiring journey of Laura Roeder, who navigated the challenges of building and selling businesses, all while making time for family and adventure. Her determination, creativity, and ingenuity are key to her success as an entrepreneur. In this episode, you'll learn how she built businesses designed to grow without constant involvement from the founder, as well as finding what comes naturally and delegating tasks. Listen to her story and choose which action serves you best today.Action Principles Pick one to do this week: Network with purpose. Network successfully by building relationships with people you naturally connect with rather than forcing one. ACTION: Go to an upcoming networking event and find someone you genuinely connect with to grow a natural connection.Identify your natural gifts. Figure out what comes naturally to you. You should highlight your strengths rather than dismissing them. ACTION: Take Discovering Your Strengths on LinkedIn Learning.Focus on your MVAs. For optimal productivity, spend the majority of your working hours on your most valuable activities. ACTION: Reserve larger blocks of time in your calendar to focus on your MVAs.Make work enjoyable. Look for small ways to make your work easier and more enjoyable. You'll find yourself more focused and productive! ACTION: Think of something you can either delegate or change and ask to speak with your manager to discuss options.Guest ResourcesLearn more about Laura Roeder at LauraRoeder.com. You can sign up for her newsletter to stay updated on all her courses and events, or you can follow her on social media.Suggested LinkedIn Learning CoursesDiscovering Your StrengthsPrioritizing Your TasksTime Management FundamentalsDave Crenshaw develops productive leaders in Fortune 500 companies, universities, and organizations of every size. He has appeared in Time magazine, USA Today, FastCompany, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world. DaveCrenshaw.com

In business, efficiency is key to success. AI and automation are powerful tools that can transform how businesses operate, making processes faster and more efficient while maintaining a personal touch. On a recent flight to Sydney, I struck up a conversation with a Melbourne University professor about how she is using AI in the health space while I use it in the business and marketing spaces. Our exchange highlighted a critical point: AI should not be seen as a threat to jobs but as a tool that can enhance productivity and innovation. By embracing AI, businesses can unlock new opportunities and efficiencies without compromising job security. So in this episode of the Talk Podcast, I am delving into the myriad ways that AI and automation can be leveraged to streamline business operations and boost productivity. Practical Applications of AI Tools for Business and Marketing Streamlining Workflows with Zapier Zapier is a tool that connects different website applications to automate workflows. By linking various platforms, businesses can create seamless processes that save time and reduce manual effort. Generating Ideas with ChatGPT and Other AI Ideation Tools AI tools like ChatGPT can assist in generating content ideas and planning. These tools help businesses come up with creative solutions and streamline their ideation process. Visualising Workflows with Whimsical Whimsical is an excellent tool for visualising workflows and processes. With AI integrations with ChatGPT, it becomes easier to design mind maps, workflows, and other visual representations of complex ideas, enhancing clarity and communication. Enhancing Marketing Personalisation AI can personalise marketing efforts by tailoring responses based on user interactions. For instance, Netflix's show recommendations and Facebook's targeted ads demonstrate how AI can interpret data to predict user behaviour and preferences. AI in Human Resources and Financial Automation AI is also revolutionising human resources by automating tasks like screening job applications and writing job ads. These tools ensure that businesses attract the right candidates efficiently. In the financial realm, automation can handle invoicing and financial transactions, ensuring accuracy and saving time. Tools like Zapier can connect financial data to accounting systems like Xero, streamlining financial operations. Remote Working Technologies The rise of remote work has highlighted the need for effective tools to manage remote teams. AI-powered tools like Zoom and Tactiq can generate meeting transcripts and summaries, facilitating better communication and collaboration. Automated scheduling and calendar management further enhance productivity in remote working environments. Content Creation and Management Content creation can be time-consuming, but AI tools can simplify the process: Meet Edgar automates content distribution from blogs to social media. Opus Clip converts long-form videos into short clips for diverse content distribution. Canva Bulk Create automates image creation using templates, similar to a mail merge. Descript uses AI to edit videos and podcasts, making it accessible for business owners to produce professional audio and video content. AI and automation are transforming business operations, making them more efficient and productive. By embracing these technologies, we can unlock new opportunities and stay competitive in a rapidly evolving market. The journey of technological advancement is a collective one, so I encourage you to share your favourite AI and automation tools and your experiences using them in your businesses. Highlights [00:00:47] Debunking AI job loss myth [00:01:03] Streamlining workflows with Zapier [00:01:21] AI ideation with ChatGPT and more [00:01:37] Visualising with Whimsical [00:01:50] Marketing personalisation [00:02:07] AI and automation in human resources and finance [00:02:51] Remote working technologies [00:03:07] Content creation and management tools [00:03:41] Embracing AI and Automation in your business Resources The AI, Async, & Automation Hub Zapier ChatGPT Whimsical Zoom Tactiq Meet Edgar Opus Clip Canva Descript

Automating your Coaching Business using Paperbell with Laura Roeder On this week's episode, IGC Coaching School's CEO Olivia Chapman sits down with Laura Roeder, the founder of Paperbell, the all-in-one automated software made for Coaches. Laura is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. She is also a founder of CoachCompare, MeetEdgar, Marie Forleo's B-School, and LKR Social Media.  Laura was named one of the top 100 entrepreneurs under 30 and has spoken about entrepreneurship at the White House.  Laura believes in supporting entrepreneurship around the globe. She has traveled to South Africa as part of the Virgin Unites Branson Centre of Entrepreneurship where she offered guidance to budding entrepreneurs, and has spoken to students at the University of Southern California and Loyola Marymount University. QUOTABLES: "Our culture tends to teach men that their value to the world is in making money. For women, it's the opposite. I think it's a blessing to not have grown up with the idea that financial value is your only value...I value my company. I value my family. I value my friendships...I'm not willing to sacrifice everything for my work." ACTION ITEMS: Get your FREE Paperbell Account here. Reflect on what the right path is for you when it comes to the lifestyle you want in your life. Set a goal for your coaching business based on your lifestyle choice. How many clients do you want and need to achieve that lifestyle? Set up your automation in Paperbell to start onboarding your first - or next - client. Need assistance in building a coaching program? Check out our video on how to do that using Paperbell here. FREE IGC RESOURCES: SCALE YOUR SKILLS: Want to learn more about our upcoming April 23rd event "Scale Your Skills" and how you can scale your skills in your coaching business? Book a FREE Business Strategy Session here. HOW TO RUN A COACHING SESSION⁠⁠⁠⁠⁠ AND ⁠⁠⁠⁠⁠SAMPLE LIFE COACHING SESSION IN 7 MINUTES: ⁠⁠⁠⁠⁠ Team IGC guides you through running your first coaching session from start to finish, and then gives you an example in under 7 minutes on how to apply all of the steps to ensure your guiding your clients to accomplishing their goals. ⁠⁠⁠GET HIRED NOW!⁠ Access the free workbook and full workshop led by Liv and Sam by clicking the⁠ link here. ⁠ You'll learn the who, what, where, when and why of getting hired quickly as a life coach, with walkthrough guidance and real-life examples of how to make it happen. CONNECT: CONNECT WITH LAURA: @laurakroeder | @bypaperbell Follow Laura on Instagram | Learn more about Paperbell here CONNECT WITH OLIVIA: @thelivchapman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Olivia on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ Work with Olivia: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innerglowcircle.com/liv⁠⁠ CONNECT WITH IGC: Find your purpose, live it, and get paid with Inner Glow Circle, an ICF Accredited life coach school for women, by women: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠innerglowcircle.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To find out more about IGC's financing options, email: finance@innerglowcircle.com Like what you're hearing? Connect with us on social media! IG | @innerglowcircle -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ instagram.com/innerglowcircle⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FB |  @innerglowcircle -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ facebook.com/innerglowcircle⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sixfigurecertified/message

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about scheduling tools for social media. Let’s face it. Nobody *really* wants to spend time on social media. These platforms are designed to capture your attention, and they’re very good at it. At best, you’ll lose entire hours of your day. At worst, you’ll feel utterly dejected at the world and its inhabitants. But, you can still give your podcast a presence there by using scheduling tools like Buffer, Hootsuite, or Meet Edgar. These tools let you post questions, updates, and other content, without having any of these apps on your phone. Then, you can set time aside to log in on your computer each day to reply to any engagement. This is a great way to win back control of your time, and put it to much better use. Like working on your podcast. Or, spending time with your friends and family. For a full review of social media scheduling tool Meet Edgar, head on over to [thepodcasthost.com/edgar](http://thepodcasthost.com/edgar)

How can a brand-new SaaS ramp up to $1M ARR in just 11 months? In this episode, Tim Soulo sits down with serial entrepreneur Laura Roeder to discuss how she grew MeetEdgar, and whether those tactics still work.

Are you a busy business owner struggling to find time for marketing? Don't worry, you're not alone. Many business owners find it challenging to prioritise marketing amidst their daily operations. But fear not, because I've got you covered. In this episode, I'll share with you five quick and effective marketing strategies that you can implement in just five minutes each day. These strategies are designed to help you make the most of those short bursts of time and create valuable marketing content for your business. Before we dive into the strategies, let's talk about the concept of five minute marketing. The idea behind it is to leverage those small pockets of time throughout your day and turn them into opportunities for marketing. While you may not be able to create a masterpiece in just five minutes, you can still accomplish a lot. Short-form videos, for example, are an excellent way to utilise these brief moments. Simply grab your phone, share a few tips and tricks related to your business, and voila! You have a valuable piece of marketing content. Now, let's get into the five minute marketing strategies: Research One of the best ways to make use of those five-minute time slots is by doing some research. There are several options for research in the realm of marketing. You can explore relevant hashtags, identify potential advertising opportunities, or search for guest posting prospects. One useful technique is to type in the website or keywords you want to target, along with phrases like "article submission" or "guest post," and see what comes up in the search results. Bookmark the sites that catch your interest and return to them later to submit your articles. Additionally, you can look for journalists seeking sources, explore platforms like SourceBottle, or join communities and meetups to promote your business. The best part is that most of these research activities can be done conveniently on your phone. Ask Questions Questions are a powerful tool for engaging with your audience and building your profile. Take advantage of those five-minute intervals to ask questions on various social media platforms, such as Facebook groups, your own pages/profiles, YouTube shorts, or Instagram reels. You can even tap into the collaboration features available on Instagram to collaborate with others in creating posts and stories. Be sure to come back later to answer those questions in another five-minute time slot. Engaging with your audience and showing a genuine interest in their opinions can foster meaningful connections and improve your online presence. Check Your Profiles Taking a few minutes to review your social media profiles is essential. Ensure that your website link is up to date and that your profiles accurately reflect what you and your business are all about. You don't want to miss out on any potential opportunities because of outdated or incomplete profiles. Pay attention to your description, contact links, and profile/header images. Social media platforms often change their formatting, so make sure your images still look appropriate. By regularly maintaining your profiles, you present yourself professionally and increase your chances of making a strong impression on potential customers. Social Media Programming This five minute marketing strategy involves using tools like Meta Business Suite, TikTok, Meet Edgar, Later, Missing Letter, or Metricool to schedule your social media posts in advance. By dedicating a specific time slot to program your posts, you can create a consistent flow of content without constantly having to think about it. These tools offer features such as batch creation and variations, allowing you to save time and keep your platforms active and engaging. For instance, you can connect your blog's RSS feed to platforms like Missing Letter and Meet Edgar to automatically share your blog posts with customized variations across your social media channels. Convert Blog Posts into Videos: If you have a well-performing blog post, especially one that ranks well on search engines, consider transforming it into a video using tools like Pictory or Lumen5. By utilising the text-to-video feature, you can repurpose your blog content and create a brand new piece of video content. Simply input the URL of your blog post, let the video tool work its magic, and in just five minutes, you'll have a new and engaging form of content to share. Video content is highly engaging and can help you reach a wider audience. In conclusion, these five-minute marketing strategies are designed to help busy business owners like you make the most of their limited time. By incorporating these strategies into your daily routine, you can consistently produce valuable marketing content and stay connected with your audience. So, embrace those short bursts of time and start implementing these strategies today. Remember, small steps can add up to significant marketing results! I hope you found these five-minute marketing tips helpful. Let me know which one is your favourite and if you have any other strategies to add to the mix. Highlights [00:00:00] The time constraints business owners face [00:00:36] The challenge of finding time for marketing amidst daily business operations [00:00:56] What is the Five-Minute Marketing? [00:01:08] Bonus Tip: How to use short-form video for quick and impactful marketing content creation [00:01:43] Finding Five-Minute Slots: How to identify short breaks in the day for marketing activities [00:01:55] Research [00:02:58] Asking Questions [00:03:39] Checking Profiles [00:04:42] Social Media Programming [00:05:17] Repurposing Blog Content [00:05:50] The importance of impactful marketing in business Resources Mentioned in the Podcast 5 Minute Marketing Deck https://www.enevergroup.com.au/product/marketing-deck-5-minute-marketing-ideas  MissingLettr https://snip.ly/missinglettr  Meet Edgar https://snip.ly/meetedgar  Pictory https://snip.ly/pictoryvideo Lumen5 https://snip.ly/lumen5 

There is much buzz circulating around the topic of artificial intelligence, and if we want to stay relevant in today's world, we cannot overlook its value as it relates to our coaching profession. Can we use AI ethically as an asset to build our business? I say emphatically, YES! AI is a valuable tool that can help streamline our operations, enhance customer service, and provide helpful data to drive decisions about product development and offerings. In this episode, we will explore how we can start small with specific AI strategies to create a big bang in our businesses in concrete ways. In engaging with AI tools, we have to break the blocks we have around trying something new and take steps forward that may pull us out of our comfort zone. Another key issue with using AI tools is that we must remain ethical and responsible as AI tools develop and evolve in the future/; AI-generated content still needs to be in our words and carry our voice. Join me for this interesting look at how AI tools might be just the boost your business needs in 2024!Show Highlights:What is AI?How I'm finding AI tools to be helpful in facing “blank paper syndrome”How AI can help enhance your social media presence to connect with your ideal audience (Meet Edgar makes it easy!)How AI can help create compelling giveaways that resonate with your audience and bring them into your circleHow AI can be customized to your perspective, your audience, your beliefs, etc.Why we need to put AI-generated content in our own words to reflect our voiceHow using AI tools as a coach is very much like the reflection we do regularly with our clientsHow AI can help identify hot topics and trends that are important to your audienceHow AI can be used to craft dynamic proposalsWhere to start in using AI tools if you are a newbieMy top ethical considerations in using AI tools to share MY informationMy challenge to you: “Start to play with AI tools and have fun exploring what they can do for you!”Resources:Mentioned in this episode: Meet EdgarVisit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Laura Roeder has been an entrepreneur since she was 22, and has founded successful products like MeetEdgar and Paperbell. She's been named one of the top 100 entrepreneurs under 30 for several years, and has spoken about entrepreneurship at the White House. Listen in as Laura shares why 1:1 coaching shouldn't be dismissed, and gives her advice for how to make running your coaching business as smooth as possible!  Are you a coach looking to supercharge your success? If so, I'd like to introduce you to our sponsor AttractWell, the software solutions for coaches that's got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you're always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!

Today I've invited my client, Laura Roeder, onto the podcast to talk about business, entrepreneurship, mindset coaching, and using tools that make your business easier. Laura is a successful serial entrepreneur, having started, grown, and successfully exited multiple companies that are still operating successfully today. And, she grew each business by doing things her way and challenging conventional business advice and norms for how things should be done. One of the norms she has challenged is the way she built and works with her team. Among many things, it enabled her to essentially take six months off from her business to travel with her family, while still growing the business.Our chat is packed with insight into how Laura approaches her businesses, and tips that you can apply in your own business, regardless of industry. I think you're really going to enjoy this look into a successful serial entrepreneur's brain and find several things you can apply to your own business today. Laura Roeder is an experienced entrepreneur who began running her own business at 22. She was named one of the top 100 entrepreneurs under 30 in 2011, 2013, and 2014. Laura is a co-founder of the LKR Social Media course, MeetEdgar, and Marie Forleo's B-School. In 2020, she also co-founded Paperbell, a tool designed to help coaches and consultants streamline various processes within their practice. Laura loves traveling and reading memoirs. She is married with two kids. To learn more or work with Sarah: sarahnemecek.comConnect with me on LinkedIn and tell me what your biggest takeaways are from each episode or how you're applying the work in your own life and business.

In episode 460, Laura Rike teaches us the latest Pinterest strategies for food bloggers to help us grow and monetize our blogs. Laura Rike is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, and Ecamm Network. If you need a place to start, she offers a Pinterest foundation jumpstart here so that you can start getting more visible online & grow sustainably by ranking on the first page of Google and getting targeted email leads daily. In this episode, you'll learn new strategies for Idea Pins, keyword research on Pinterest and how the new concept of ‘Design Relevancy Score' affects food bloggers. - Learn Pinterest strategies to bring in more traffic. - Don't restart your account if you feel like you're not getting traction. - Idea pins are going away - add links to your best performing pins. - Focus static pins on new content and don't post too many pins too quickly. - Concentrate your boards on the pillar keywords of your blog. - Should you get rid of boards that aren't doing well? - Insert 5-7 keywords into your descriptions and avoid hashtags. - The ideal pin size might change depending on what's in your pin. - Design relevancy score and what that means for pin designs. - Develop a Pinterest strategy that you can stay consistent with. Connect with Laura Like Website | Instagram

In this episode, host Julie Hood share 7 tips to create and post your social media content more quickly and easily. Get the links and notes from this episode at https://CourseCreatorsHQ.com/166. LINKS MENTIONED   Missing Lettr: https://CourseCreatorsHQ.com/MissingLettrhttps://coursecreatorshq.com/MissingLettrDemoSocial Bee:https://coursecreatorshq.com/socialbeeMeet Edgar:http://coursecreatorshq.com/meet-edgarYouTube Videos on using ChatGPT and Canvahttps://coursecreatorshq.com/50socialmediapostsin5minhttps://coursecreatorshq.com/200postsin10min RELATED EPISODESE158:  Is Social Media Dying? What Should Course Creators Do?E073: 6 Social Media Tools I Can't Live Without 3 Main Steps of Social Media Creation1. Create content2. Create the graphics3. Post or schedule to the toolsTo create content faster -Tip #1 - Tracking your ideas: have one place to save your ideasTip #2 - Use ChatGPT: obviously all the standard rules about using AI generated contentChatGPT Prompts - Give me a list of 50 things people may not know about ______ (your topic)_____. Give me a list of 25 encouraging or inspiring quotes for  _____(your audience)_____. Give me a list of 25 tips for _____(your audience)_____. To create the graphics – Tip #3 - Get good at your tool (most people use Canva Pro)Tip #4 - Hire it out (make sure they are using royalty-free images and videos so you don't get in trouble)Tip #5 - In general, the square Instagram graphics can work across the platforms To post or schedule – Tip #6 - Use scheduling toolsTIp #7 - Use tools with “buckets” of evergreen content that gets reused – Social Bee, MeetEdgarCOME VISIT!  FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

Two reasons you should set up your business in maintenance mode: The fact that life throws unexpected things, and the need for creativity and freedom to do other things to scale your business. In this episode, Ruth Gilbey talks about running your business in maintenance mode. She shares a useful guide on how to set up your business and some of the useful tools you need for it.  Listen and Enjoy!   Key takeaways from this episode: It's important as business owners to have white space in your calendar for creativity and a business that doesn't rely on you so you can have the freedom to do other things  A lot happens to us and we have to keep showing up in our business even when we don't feel like it. So having this robust kind of infrastructure in your business gives you some peace of mind. Don't make any drastic decisions and remember that most emotions are temporary.   Some Automation Tools You Need for Your Business: Social Media Scheduling Tool - allows one to plan, manage, and recycle content. It's somewhere to also store all your content and can be easily used in a team for collaboration. (e.g. MeetEdgar, Buffer, HootSuite, Planoly, Social Bee, ContentCal, and Metrical)  E-mail Marketing Tool - sends a regular e-mail newsletter and podcast updates. This can also set up automation for new subscribers, sales funnels, new customers or clients, cancellations, follow-ups, and more. (e.g. MailChimp, Active Campaign, and Kajabi) Google Doc of templates that are used if you need a personal touch on your e-mails. Click Up and Slack - used for collaborating with team members. Zapier - helps different tools talk to each other. Payment Plan Subscriptions - used to set up payments so you're not chasing up payments. (e.g. PayPal, Stripe, and Kajabi Checkout.) Brand Guidelines and Assets Documents CRM for Managing Clients Tools for Personal Stuff E-mail Organisation Automation - helps organise the e-mails that come to your inbox into different folders.   Guidelines on Running Your Business in Maintenance Mode: Make a priority list of what you need to do and be brutal if you've got a short amount of time. Communicate. Notify contractors and clients if things are changing. Recycle your marketing content and do not just create more and more. Look at automation and scheduling tools. Look at your expenses and financial commitments. Give yourself what you need. Batch things such as recording podcasts, writing e-mails, and creating content. Set boundaries.   Episode Timeline: 00:04 Podcast Intro 01:08 Episode Intro 01:30 How automation and systems transform businesses 04:35 Some tools you can use for setting up your business in maintenance mode 11:45 Having some peace of mind in your business when a lot of unexpected things happen 12:42 What made Ruth change the way she runs her business 13:24 The processes that Ruth went through 14:00 Having an extended period of time before making a big decision 15:52 What you need to do to run your business in maintenance mode. 20:52 Recap 21:39 Ruth's advice to you 22:19 Outro More about Ruth: Hi, I'm Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I've helped hundreds of self-employed women achieve the time and money freedom they craved. I've started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I'd created a glass ceiling for myself. In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn't doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don't want the same to happen to you. You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way. I'm on a mission to inspire women to start and play bigger in business.   Connect and know more about Ruth Gilbey here: Coaching: https://www.ruthgilbey.com/coaching Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ Instagram: https://www.instagram.com/ruth_gilbey/ LinkedIn: https://www.linkedin.com/in/ruthgilbey/  

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Leading marketing at a growing startup feels like a chicken running around with its head cut off. That's exactly what Georgiana (or Gia) Laudi felt like when she was hired as the marketing hire at Unbounce:"We were doing e-courses in e-books and white papers and strategic partnerships and co-marketing campaigns. It was chaos because of the amount of work we were expected to do in a marketing role at a startup!"I was in a similar situation when I joined to lead marketing at a startup many years ago. It often felt like throwing spaghetti at the wall—paid ads, social, content, blog posts, and SEO… There ws a LOT!Luckily Gia and Claire Suellentrope (the co-founders of Forget the Funnel) came up with a solution.After helping startups like Sprout Social, FullStory, Wistia, Appcues, SparkToro, and many dozens more, they came up with the 3-phase Customer-Led Growth framework, which gives marketing teams a systematic, repeatable method to hit ambitious revenue targets.In this Marketing Powerups episode, you'll learn:How a trip to Airbnbs' San Francisco office gave Gia the “Aha!” moment to develop the Customer-Led Growth Framework.The three phases of the Customer-Led Growth Framework.How she helped MeetEdgar's team increase their free-to-paid conversion rate by 40% using the Customer-Led Growth Framework.The one thing Gia wished she had done more early in her marketing career.

What type of business would you build if you no longer needed the money? After a life-changing exit from her previous company, Meet Edgar, Laura Roeder's answer: a fun one.  She is now more focused than ever on building a business that is bootstrapped, agile, asynchronous, joyful for all involved, and powered by part-time team members who love what they do. In this conversation, we discuss why Laura downshifted from a structure with 30 full-time employees to one that's leaner, saying no to the Business Ops Police, the perks of part-time team members (for you and them), and why “winner take all” markets are a myth. More About Laura: Laura Roeder is a lifelong entrepreneur and founder of several multi-million dollar bootstrapped companies. Her current two focuses are Paperbell and CoachCompare; prior to that, she built and sold MeetEdgar, co-founded Marie Forleo's B-School, and ran LKR Social Media.

Claire Suellentrop, Co-Founder & COO of ForgetTheFunnel talks about how SaaS companies should look inwards & understand their best customers to effectively grow after reaching 1-2 $MN in ARR.How they worked with SaaS companies like SparkToro, MeetEdgar etc., helping them reposition & unlock their growth after a pointHow they ended up increasing the conversion rate of MeetEdgar by 40% by focusing on their stickiest cohortHow to position when you've got a product that is used by varying customer segments ( ACV )Why looking inwards, understanding the stickiest cohort & positioning based on this is the best way for SaaS companies to unlock massive predictable growthTeam, services they provide & how they work with SaaS companiesYou can also watch the video on youtube here.

On this week's episode of the Lead Generation, we're excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this episode she dives into her journey to entrepreneurship, why customer-led growth is essential for recurring revenue companies, and how to get your ideal customers to fuel your marketing.  Show notes for this and other episodes

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we're talking about scheduling tools for social media. Let's face it. Nobody *really* wants to spend time on social media. These platforms are designed to capture your attention, and they're very good at it. At best, you'll lose entire hours of your day. At worst, you'll feel utterly dejected at the world and its inhabitants. But, you can still give your podcast a presence there by using scheduling tools like Buffer, Hootsuite, or Meet Edgar. These tools let you post questions, updates, and other content, without having any of these apps on your phone. Then, you can set time aside to log in on your computer each day to reply to any engagement. This is a great way to win back control of your time, and put it to much better use. Like working on your podcast. Or, spending time with your friends and family. For a full review of social media scheduling tool Meet Edgar, head on over to [thepodcasthost.com/edgar](http://thepodcasthost.com/edgar)

If you had to start your business all over again, what would you do differently? Some entrepreneurs actually get to answer that question.  Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she's out of the social game, Laura has turned […] The post MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again appeared first on The $100 MBA.

If you had to start your business all over again, what would you do differently? Some entrepreneurs actually get to answer that question.  Take Laura Roeder, who created the social-media scheduling app MeetEdgar, built it into a top marketing tool, and ultimately sold it. Now that she's out of the social game, Laura has turned […] The post MBA2153 Extended Interview: Laura Roeder – Lessons Learned From Growing & Selling Her Business and Starting Again appeared first on The $100 MBA.

In this talk from MicroConf Growth Europe 2021, Laura Roeder talks through making hard decisions and restructuring MeetEdgar. Laura went on to sell MeetEdgar at the end of 2021. Links from the pod: Watch this talk on YouTube MicroConf Youtube Channel MicroConf Europe Tickets- Malta I Nov 15-17, 2022 Laura Roeder I Twitter

In this talk from MicroConf Growth Europe 2021, Laura Roeder talks through making hard decisions and restructuring MeetEdgar. Laura went on to sell MeetEdgar at the end of 2021. Links from the pod: Watch this talk on YouTube MicroConf Youtube Channel MicroConf Europe Tickets- Malta I Nov 15-17, 2022 Laura Roeder I Twitter

In 2007, Laura Roeder started selling online courses on how to market through social media. Her courses gained popularity, resulting in Roeder growing an email list of around 70,000 people. Inspired to further serve her customers, she decided to create social media scheduling software. It was one of the first social media planning tools that allowed you to schedule your social media content. Piggy backing off the list she had built from her online course business, the company hit $1 million in recurring revenue in only 11 months.

Today I'm interviewing the Founder and CEO of Volley, Josh Little.  Josh's experience in sales and marketing at three Fortune 500 companies provided him with a strong foundation in leadership, storytelling, collaboration above all, communication. His newest company, Volley, was built upon that foundation. Volley helps teams communicate better and escape the problem of "Death by Meetings" by implementing asynchronous verbal conversations, which fill in the gap between text-based tools like Slack and video-chat apps like Zoom. Josh's work has been highlighted in TechCrunch, Mashable, Entrepreneur, Inc., and Forbes.  Let me know what you think.... Want to learn about remote work from 60+ real-world remote work experts including?: Nick Francis, CEO Help Scout, Laurel Farrer, Co-Founder Distribute Consulting, Andy Tryba, CEO Crossover, Pilar Orti, Founder Virtual Not Distant, Darcy Boles, Dir Of Culture & Innovation TaxJar, Steli Efti, CEO - Close, Elaine Pofeldt, Freelance Writer, Sarah Park, President Meet Edgar, Alina Vandenberghe, Co-Founder Chili Piper, Derek Andersen, CEO Startup Grind, Michelle Dale, CEO Virtual Miss Friday Stitcher   Google Podcast  iTunes  Spotify Please subscribe to the remote work life podcast and you'll learn how to: > get clarity on your career direction > master online and in-person job interviews > find unadvertised or hidden jobs > use LinkedIn to network with hiring managers > thrive in a remote work culture > stay connected and develop and support your remote teammates Let's connect: On Facebook   On LinkedIn   On Instagram  On YouTube

“As the business owner, you're always responsible for it. Even if you have a team running it, if somebody quits, you still have to dive in and replace them. You know if something goes wrong, even if no one's ever calling you, the responsibility of the business ultimately lands on you.” - Laura RoederBuilding and selling a business is not a one-day decision, it is a gradual process of moving yourself out of the system and delegating someone to do the tasks you were once doing. In today's episode, we are joined by Laura Roeder the founder of a new SaaS product Paperbell. She revisits how she build and later decide to sell Meet Edgar(her previous company) and the business skills and discernment she had while creating and selling her previous company.Watch this episode on YouTubeIn this conversation:Laura Roeder:Laura's Company: PaperbellLaura on Twitter: @lkrBrian Casel:Brian's company, ZipMessageBrian on Twitter: @casjamThanks to ZipMessageZipMessage (today's sponsor) is the video messaging tool that replaces live calls with asynchronous conversations.  Use it for free or tune into the episode for an exclusive coupon for Open Threads listeners.Quotes:“SEO is magical, it gets better over time for less money. If you have a nice shot at doing SEO work, any business should start from there. ”

After explosive growth, Laura Roeder's business began to plateau, growth stagnated and then declined. The size of her team was not aligned with the lack of growth they began to experience. So she started to make significant changes that most founders just won't commit to.Laura began to consider the size of her team, the location of her startup and life, the kind of business outcome she was hunting for and everything else in her power to change.What unfolded is a riveting story of shifted startup perspective, grit and determination from an impressive founder you've probably never heard of but need to get to know.Laura was the founder and CEO of MeetEdgar and is now the founder and CEO of Paperbell. She has been an independent entrepreneur since the age of 22 and her story is going to shift the way you see your business.Subscribe to It's Not Over:Apple: https://apple.co/37gY2I6Spotify: https://spoti.fi/3E4wUbmGoogle: https://bit.ly/3KBQgqGWebsite: https://rss.com/podcasts/its-not-over/Find Paperbell online now: https://paperbell.com/

Laura Roeder bootstrapped MeetEdgar to $4M+ ARR to then sell the company and start a new project, Paperbell. How did she manage to reach $1M ARR in less than one year? Why sell a profitable company to start a new one? Best tips for managing social media for your startup? All the answers in the episode!

In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I've learned so much from her, and it's great to have her on the podcast.Laura started an online community and a course called Creating Frame. She's done a bunch of stuff in the internet space. She's one of the people who's been doing it since the early days.She got into software with a company called MeetEdgar, which is a social media scheduling service, and grew it into a successful company before selling it. She recently started another company called Paperbell. Paperbell is the all-in-one software that solves all the problems of running a coaching and consulting business.There's so much to learn from Laura. I love her direct, blunt style. She's given me great advice over the years, and you get to tune in as we jump on a call, hit record, and start catching up.In this episode, you'll learn: Benefits of choosing a narrow niche for your business Common branding mistakes to avoid when starting out Laura's advice for writing great copy Tradeoffs between hiring freelancers and employees Links & Resources (H5) Mama Gena MeetEdgar Laura Roeder's Links (H5) Laura's website Follow Laura on Twitter Laura is on Instagram Paperbell Follow Paperbell on Twitter Paperbell is on Instagram Follow Paperbell on Facebook Check out Paperbell on Pinterest

SHOW SUMMARYIn this episode of the Sales Secrets podcast, Brandon talks about his favorite tools to use while selling in the social media space. Brandon specifies tools such as Hootsuite for social media monitoring, Buffer for social media posting, and MeetEdgar for redistribution of valuable content as the ones they use in Seamless, and as a result, come with his glowing recommendation. SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5), and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.AI delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

Laura Roeder didn't use a broker, M&A advisor, or marketplace to sell the social media scheduling tool, MeetEdgar. She found her buyer the same way she'd found success throughout her career: with a gutsy cold pitch. Learn how she and her husband, Chris Williams, built and sold the platform for seven figures — and how they did it without sacrificing all their time to the business. For more stories like this, sign up for our newsletter: https://TheyGotAcquired.com/newsletter

For this week's episode, we're giving you a glimpse into a recent live and online training session.We discuss strategies to help you sell your company with Laura Roeder, Founder of MeetEdgar and Co-Founder of Paperbell - who sold her business successfully in the multi-seven figure region.You will not want to miss this. And don't forget to check out https://danbradbury.com/planning/ to secure your spot at our next meet up.____________________________________________________________________________Dan Bradbury can be found here:Get your FREE 8 Module Finance Masterclasshttps://danbradbury.com/finance/WEBSITE: http://danbradbury.com/QUIZ: What's your BPM Business Score?This quiz is going to reveal the strengths and weaknesses of yourbusiness. All you have to do is take 5-10 minutes to answer simple "yesor no" questions and you will be scored in 10 different areas of yourbusiness. Once you have your score, you will be sent a 24-page reportthat is customised specifically for you.LATEST BOOKS:Turnover is Vanity, Profit is Sanity: 9/12 Steps to Improving Your Profits & CashflowBreeding Gazelles: Fast Growth Strategies For Your Business

How can you scale support with limited resources? What are the best ways to foster a strong community around your SaaS product? We continue Season 2 with Megan McMullin, the customer onboarding specialist at MeetEdgar. Megan breaks down how they transitioned from simple email support to various video formats, the tools for content creation, and much more.Visit our website for the detailed episode recap with key learnings.Show notesMeetEdgar — Megan's place of work, a social media scheduling toolDemio, Livestorm — webinar toolsLoom — tool used for video recordingStreamYard — a tool for streaming directly to multiple platformsIntercom — a popular inbox management and messaging toolSlack - Internal communication toolPitch — a presentation tool for teamsSlack, Trello — popular project management toolsConnect with Megan on  LinkedIn.Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice. These tips and tools help your veterinary practices digital marketing become more efficient and more effective: - Sitting down and batching out your content to schedule your posts. Taking the time at least once a week to go through your content and figuring out what you want to post for the next few weeks. Popular choices are Hootsuite, Agorapulse, and Planoly. - Have a content library. Putting your pictures and past evergreen content that you can come back to and share throughout the years. Meet Edgar is a great choice to keep your content in a content library and you can schedule when a post will go out and what social channels it is shared on. - Creating content around client questions. Oftentimes people will ask what should I write about and the best thing to write about are things your clients will be curious about, have questions about, and an offer that is relevant to the post. - Naming Conventions. Be organized with how you and your staff name and label files, pictures, and documents. Google Drive allows you to name your folders easily. You can also use your naming conventions with UTM codes to easily see where you are pulling traffic. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anything!

How can we improve SaaS onboarding, if user success requires doing hands-on work? How can you motivate them? Should you hire an onboarding specialist? Today's guest, Kristina Quinones, divulges her onboarding secrets and strategies as Head of Customer Experience at MeetEdgar. You'll get a glimpse into how they do onboarding, learn about their 7-day free trial experiment, content batching parties, and much more.Visit our website for the detailed episode recap with key learnings.Show notesSwitch Interviews & Strategic Content with Alli BlumMeetEdgar's content batching parties playlistDemio — webinar software“First Friend” — MeetEdgar's concept of having that one person support a user throughout their onboarding journeyMixpanel — a product analytics toolmeetedgar.comFollow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedInFollow Kristina on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com

Imagine transforming your dreaded Monday mornings into a life of flexibility and productivity. Join us in this enlightening episode where we sit down with Sarah Park, the President of Meet Edgar. Sarah shares her journey from enduring a grueling commute to fully embracing the benefits of remote work. We dive into how Meet Edgar's innovative automated content distribution system assists small businesses in maintaining an active social media presence across multiple platforms and what exciting new integrations are on the horizon.Balancing work and social interaction while working remotely can be challenging, but Sarah and I discuss practical strategies to help you thrive. From setting clear boundaries and creating dedicated workspaces to taking regular breaks, we cover essential tips to enhance productivity and avoid burnout. We also highlight the importance of intentional communication and building virtual spaces for team interactions, ensuring a sense of community and effective collaboration within remote teams.Curious about how to stand out in the remote job market? Sarah offers valuable insights into Meet Edgar's hiring practices, emphasizing the alignment of personal values with company values, the importance of strong written communication skills, and self-motivation. Learn how to leverage social media to build genuine connections and find job opportunities. We also touch on the latest features of Meet Edgar that are designed to make social media management more efficient and to maintain a healthy work-life balance. Don't miss this episode filled with actionable advice and inspiring stories!Refer a Remote Work Expert As a Guest On The ShowClick here remoteworklife.io to subscribe to my free newsletter Connect on LinkedIn

I'm joined by Matt Fairhurst, founder and CEO of Skedulo, to discuss how his company is working with BioReference Laboratories to implement COVID-19 testing protocols in professional sports leagues like the NBA and MLS.One of the hurdles faced by professional sports was how to efficiently test everyone - from players and coaches to officials, broadcasters and others involved with live competition. Matt's company partnered with BioReference Laboratories to use its deskless workforce productivity software to implement testing protocols and efficiently test large numbers of people in these leagues on a regular basis.Matt shares insights from the pros and conversations he's been having with universities about bringing students back on campus for the fall. We talk about what college athletic administrators can learn from what we know so far and how to prepare as we move into fall sports season.You can connect with Matt on LinkedIn and Twitter and follow Skedulo on LinkedIn or Twitter.In today's Business Tip, I talked about two pieces of software that make my business infinitely more efficient: Appointment for scheduling all my calls and meetings and MeetEdgar ($10/mo off with my link) for managing my social media and repurposing all of my content.You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Amplification as a way to grow your art business It is every person's goal to grow their audience and business at a go. But how exactly do you hack this in a resource-friendly approach? Amplifying a business through automation is one of the easiest ways to go down this path. With the recent growth in technology, every business can remain relevant, striking a balance to offering quality services and products, and growing her audience. Erin Sparler expounds more on how to amplify your business through the automation process.   In this episode, you'll hear: [00:38] The upcoming seven-steps appeals system online course. [02:43]How amplification helps to extend a business' reach.  [04:30] How creating comments on social media,builds engagements. [06:07] The different apps and strategies that help with the automation process. [06:20] ErinSparler'sthoughts on using Meet Edgar, as an automation tool.  [09:10] The different features in Hootsuite that help with amplification. [09:37] Some of the best strategies to borrow, to grow your social media audience.  [10:20] Debbie Saviano'stips on how to grow on socialmedia.  [11:30] How the use of hashtags contributes to amplifying brands.  [13:16] Why consistency is a key contributing factor in the automation process.  [13:55] Why integrating social media apps in the same folder on the phone is important.  [15:55] Why creating a personalized marketing strategy for a business is vital. [16:20] How to create a personalized marketing strategy for a business. [17:32] How frequent evaluation of a marketing strategy contributes to business growth. [19:06]Whyorganization is important for both personal and business growth.     Links  Hootsuite. Meet Edgar. Google Analytics. Twitter. Facebook. LinkedIn. The Artist Appeals Podcast Episode- Debbie Saviano. The Appeals System Online Course. Connect with the podcast Host;-Erin Sparler. 

BRADLEY WILLIAMS: ADVENTURING INTO NATURE-BASED THERAPY Bradley Williams is an occupational therapist in Adelaide, Australia. His fabulous business, Naturally Gathered, offers pop-up nature playgroups for children and families. Brad is also venturing into offering nature-based occupational therapy services for children, and he had some questions he wanted to ask me about business start-up of a nature-based OT practice. So OF COURSE I asked him to come on the podcast! And he graciously agreed. You'll hear about Brad's nature-based practice, and then we turned the tables and he asked me a bunch of questions. I hope our conversation may help all of YOU who are interested in nature-based therapy! Here's the rundown of some of what we covered! The three goals of Brad's nature-based business, Naturally Gathered How to slowly start your business on the side of your current work How to focus in your nature-based therapy work Why you need a theoretical framework for nature-based therapy Tips for screening kids for group placement in nature-based therapy groups Why a mix of kids with different needs in a group is best. (Look up Pamela Wolfberg's research on Integrated Playgroups for children with autism.) I again mention Occupational Adaptation theory...my favorite OT theory because it applies to all of LIFE! The assessment and intake process at Outdoor Kids OT Why you need to focus on 1-2 goals for children who are in nature-based OT small-groups Goal-attainment scaling- why it helps you focus on the ONE most important thing you're addressing in therapy Liability insurance for nature-based therapy (it's a “community setting” everyone!) How to help parents understand healthy risk-taking in nature play Why training is valuable when starting out in nature-based therapy How to get awesome, engaged volunteers to help you with your nature-based therapy groups Brad recommends Seth Godin's books on marketing- focusing on the customer and offering VALUE to them. (Why it isn't bad to make money while serving people!) Last tip: I highly recommend Meet Edgar for social media management. It frees up SO much time as a business owner, especially in the early days of managing it all on your own! Use this referral link to get $10 off of Meet Edgar. Go learn about Naturally Gathered and read Brad's blog- good stuff there! www.naturallygathered.com.au You can also connect with Brad on Facebook and Instagram @naturallygathered

Do you ever wish there were more hours in the day or days in the week? I get it! you're a busy professional in your veterinary practice that is crunched for time. In this week's podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what and how you should be automating, what and how you should be scheduling, tools to use to make your life easier, and what you should never automate. Automation is a huge time saver that will ultimately, in the long run, save you tons of time and money! when using automation you should automate tasks that take up too much of your time frequently or even tasks you dread to do.  Emails - In your CRM automate marketing sequences such as email campaigns for special offers, events, and monthly awareness. Chat Bots - Setup automated responses chatbots in facebook messenger to engage and help existing and new clients. Frequently Asked Questions - Create content that focuses and centers around commonly asked questions for new clients and even existing clients to help ease any confusion with anything they may be concerned about. Onboarding and Follow Up Sequences - with whatever medium you chose to use you send out important parts of information to your clients. Scheduling is your next step to streamlining your marketing you should be scheduling both content production and when to put out content.  Tools to use to schedule out your content that I recommend to use are Hootsuite, MeetEdgar, and AgoraPulse.Creating a content silo that is filled with all your content that you have to put out across platforms will be able to save you so much time. Now while there are a ton of great thing you can automate and schedule there are just 2 things you should never automate!  Comment and reviews and Customer service help, you should be monitoring and responding to all of these things personally to ensure your practice's marketing maintains the human touch. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Your host Meg Brunson interviews Laura Roeder, CEO and founder of the revolutionary social media scheduler- MeetEdgar who shares how she launched a business with a baby on the way as well as how MeetEdgar can transform your online presence and save you hours of time in your business.  In this episode you'll discover: Having a family and having a business never have to be mutually exclusive. When developing your social media strategy, be realistic about how much time you can invest. Don't feel pressured to be a perfectionist when it comes to social media-just jump in! Be sure to subscribe to this podcast - so you don't miss another episode! Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In today's episode, we celebrate Eva's first five-figure month and help her hire a virtual assistant. FULL TRANSCRIPT Jocelyn Sams: Hey, y'all. On today's show, we celebrate Eva's first five-figure month and help her hire a virtual assistant. Shane Sams: Welcome to The Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on, everybody? Welcome back to The Flipped Lifestyle Podcast. It's great to be back with you again today. Super excited to bring you another amazing success story from The Flip Your Life Community. We've got a great guest today, Eva Klein. Welcome to The Flipped Lifestyle Podcast. Eva Klein: Thank you so much for having me. Jocelyn Sams: We are very excited to talk to you today. You have been posting success stories for quite a while now, and I can't wait to get into exactly what you've been up to. Shane Sams: This is a good one. This is a big one, y'all. Jocelyn Sams: Yeah, and especially with your life circumstances because you have recently had a new baby, right? Eva Klein: Yes, I had my third son. Well, I have two daughters and now I have a son who was born in September. Shane Sams: Wow. Jocelyn Sams: Hey, that is incredible. We are definitely going to dive a little bit deeper into that. Before we do, tell everybody a little bit about you and your background and what it is you do online. Eva Klein: Sure. I am as I said married with three kids. I live in Toronto and I am the owner and founder of mysleepingbaby.com, which is a pediatric sleep consulting business where I help exhausted parents get the sleep that everybody in their family needs and I specifically work with parents that have little ones in the zero- to five-year range. I'm actually a lawyer by training and I got into this business kind of by accident after my ... When my middle child was born, unlike her older sister who was a really easy-going, happy-go-lucky baby who, of course, was a naturally fantastic sleeper. My middle child, was born two years later, was the complete opposite. She was extremely difficult, cried nonstop, and of course, sleep did not come naturally to her. Eva Klein: I've always really needed my sleep and so as the months went on and the sleep deprivation really kicked in, I was legitimately suffering. I had no choice but to actually open up all these sleep books and figure out what the heck to do so I can get my sanity back. On my own, I managed to not perfect the situation, but I managed to make it more ... I made it more manageable for myself. Eva Klein: I remember she was about four or five months and here in Canada we have 12 months of maternity leave. I was on maternity leave, and I thought to myself, "Gosh, I should launch a side business. I should ... I love what I'm doing. I love sleep. I would love to help other families. I should become a sleep consultant and just have it as a side hustle where really it's just gonna be some fun money where I get a new client and I go buy a pair of shoes. I'm not giving up law or anything like that. I mean, that would just be crazy. That would be insane. Shane Sams: Come on, who does that? Right? Eva Klein: Yeah. No, seriously, why in my wildest dreams would I ever do that? There's an ongoing theme of, "Man plans, God laughs." That was plan number one. Plan number one was I'm gonna launch a side business, keep it is a side business." Thankfully my boss had allowed me to go back to work on a part-time somewhat flexible arrangement. I'm working from home and what not, which was great. That plan quickly changed where ... When I launched my business ... This was 2014, like September of 2014 when baby was one, and someone had posted in this big mommy Facebook group that I'm in that she was looking for a sleep consultant recommendation. Eva Klein: I had just completed my certification myself and I had had a lot of volunteers that came from this group to help me complete the certification. I had messaged all of them on Facebook and I said, "Guys, check out this person's post. Can you recommend me? I helped you. Can you tag me? Can you recommend me?" I had, I don't know, over at least 10 or 15 people recommending me, and then within 24 hours, because of that single Facebook post, I had four people call me and book one-on-one packages with me, which was about $1600 in revenue. From one Facebook post. Shane Sams: Wow. Isn't it- Jocelyn Sams: Then the wheels start turning, right? Eva Klein: Yeah, yeah. That was where I'm going, "That's a lot of shoes." Shane Sams: That's a lot of shoes. That's a closet full of shoes, y'all. Eva Klein: Yeah, or one really, really expensive pair of shoes...I probably don't even need. That was when I immediately took a step back and I said to my husband ... I said, "I can actually ... I think I can make real money here." I said, "Look at what just happened." He looks at me and he goes, "All right. Go for it." Shane Sams: Wow. Eva Klein: "Do what you need to do. You've got my blessing. Go run with this." The plan changed from, "This is gonna be my fun side business", to, "This is something that I would love to build up so I can do this one-on-one coaching full time, and then when I'm good and ready, I'm gonna leave my job." Of course, I'm in control of everything, so I'm gonna leave when I'm good and ready and when I feel like my business is big enough ... For now, I'll just continue hustling on the side when I'm not working and when the kids are asleep and then decide when it's the right time for me to make the big move. Shane Sams: Okay, hold on one second before you get into that. Let me unpack a little bit of this first, okay? Eva Klein: Yes. Shane Sams: You basically decide you're gonna do something that you're untrained to do and- Eva Klein: Well, no. I got my certification. Shane Sams: Right, that's what I'm saying. Eva Klein: I did spend. Shane Sams: Before that, right? Eva Klein: Yeah, the entire ... Sorry, I forgot to mention this, that I'm not just ... I didn't just have a couple of kids and decide to become ... To call myself an expert, because the baby at the time was five or six months and I had another six months of maternity leave and she was now sleeping well, I was able to spend the next six months doing my certification online while she napped and while she slept. Shane Sams: Okay, so you went and got certified through like an organizing body or- Eva Klein: Yes. Shane Sams: Experts or whatever? Eva Klein: Exactly. Shane Sams: You are not a trained medical person. You are not a trained psychologist or sociologist- Eva Klein: No- Shane Sams: Per se, you are a lawyer who experienced something in her life, and then went out and got some training in that, but not like a full-blown PhD degree, whatever. You went to a certifying body that it does help you perfect or master what you've already figured out on your own, right? Eva Klein: Right. Shane Sams: You started a business basically by participating in another person's Facebook group it sounds like. Eva Klein: Yeah, yep. Shane Sams: You went into this Facebook group, participated, gave people advice, helped people in the group, and then when the time came to charge for it, these people were kind of like your testimonials, right? Eva Klein: Yeah, totally. Shane Sams: For everyone listening, if you're looking for a business model, I'm not saying go into baby sleeping, but I'm saying that's the classic thing that people are like, "How will I ever get a testimonial?" Well, you go help people for free. "Well, how will I ever ... I'm not an expert in this. I didn't go to college for it." So? You could probably get certified in whatever you want to do, right? Eva Klein: Yes. Shane Sams: There's so many paths that can lead you ... You didn't even expect to end up here when you started this- Eva Klein: No, no. Shane Sams: Let alone having a full-blown business and not being a lawyer anymore. Eva Klein: It was shoe money, that's what this was. It was fun side money. Shane Sams: Maybe everybody out there that's listening, that you've been sitting on the fence and you won't get in the community and do the courses and start ... Maybe you just need some shoe money, right? Maybe you just need a few more skins for your kids on Fortnite, right? Yeah, so maybe you just need a smaller goal, and when you get into it, you start making money, you realize ... We hear this story all the time. People come in, they start ... Even for a side hustle ... Sometimes it might not be shoe money. It might be car payment or insurance, whatever it is. Shane Sams: Someone just wants to make a little extra money and then they look down and they can pay their mortgage and they're like, "Whoa." That's like real money that we can actually spend on our life to stay alive and move forward and maybe even make life better. It's just ... I just love your story, how it started out as, "Yeah, I want some shoes. Whoa, hold on a second. That's like a lot of money there." Eva Klein: A lot of shoes. Jocelyn Sams: All right. You're going along, you're doing your day job as an attorney. You are doing this side hustle as a sleep consultant and- Shane Sams: This is pure one-on-one coaching, right? Eva Klein: Yes, all one-on-one coaching. Shane Sams: At this time? Okay Eva Klein: Mm-hmm (affirmative). Jocelyn Sams: What happens next? How do you decide to take this sort of to the next level? What did that look like? Eva Klein: I didn't. I went into that ... Remember, there's an overall theme here, "A man planned and God laughs." My second plan, which was, "I'm gonna quit when I'm good and ready", that fell from the wayside when my boss pulls me into the office one day and says, "We need you back full time. Full time, we can't have you working from home anymore because the nature of the job is changing and we need you. There's gonna be more team work involved." At the time, my kids were three and one and that meant ... I mean, I thought that my world was crashing before me because I wasn't ready. I was about six months in to doing this side hustle. I was not ready to be quitting my job and to have to continue to build my business while working full time, not at home, I mean, it would have been impossible. Eva Klein: Plus, given that my three-year-old was already in school, it would mean we would have to pay for a nanny, which would be a massive added expense to cover before and after care. I was- Shane Sams: At this time you're not making anywhere near your salary I assume? It's not- Eva Klein: I was- Shane Sams: Or maybe- Eva Klein: It was growing. Shane Sams: Like equivalent after taxes? Eva Klein: Yeah, it was growing, but then when I sat down with my husband and we figured out, "Okay, if I were to keep my job and work full time, but then we're dishing out all this money for all this added extra child care, we would need a full-time, Monday-to-Friday, eight-to-six nanny to cover the before and after care. It would be a lot of added expenses. Given that my business was growing and that my job I guess really wasn't, then the next plan was, "Okay, I'm not gonna do this job full time because it's not gonna work. My next plan is I'm going to say goodbye to this job and I'm gonna continue to grow my business while I continue to look for something else part time." Eva Klein: That was ... Are we on plan number two or plan number three that basically didn't end up panning out? That was the next plan. It was ... Listen, it was very, very scary because it was not what I personally had planned, but again, that's just an overall theme here. That's often how life ends up working out and- Shane Sams: Sure. Eva Klein: So I was looking for something part time and I actually had a number of leads, but then as ... It takes a little bit of time for people to get back to you and interviews and whatnot, but as time was going on, my one-on-one coaching business just kept getting bigger and bigger and bigger because I had even more time now to be able to dedicate to hustling and going on all these other Facebook groups and kind of growing my I guess Facebook brand if you can call it that way- Shane Sams: You're following, growing an audience of some kind, but before- Eva Klein: For sure- Shane Sams: You were kind of ... I don't know what the right word is. You were kind of like siphoning an audience off here and there of places you were participating as an audience member, but as you had more time to put into this, you started ... I mean, it's like seeing someone around the local place all the ... It's like Norm on Cheers, right? Eva Klein: Yeah. Shane Sams: Like, "Oh, there's Eva. Oh, there's Eva. She's in every group I go to." Eva Klein: Yeah, yeah, "I've heard about her", and then all of a sudden it's, "Oh, my baby is sleep" ... I started getting referrals from people that, "Oh, you helped my friend with her baby and now I'm gonna hire you because I need help, too." Before I knew it, I didn't have time for a part-time job because I was ... My hours were filled up with all this one-on-one coaching. Shane Sams: We had a very similar experience, actually, because of the nature of teaching. We had like six to eight weeks off in the summer, right? Eva Klein: Mm-hmm (affirmative). Shane Sams: Now, I say off. Jocelyn was a longer contracted worker as a librarian, so she was in like throughout July getting the library ready for a book, and I was coaching football every day, right? Eva Klein: Right. Shane Sams: It was probably ... Instead of our normal nine-to-10 our day it was a four-hour day or whatever, you know? Eva Klein: Uh-huh. Shane Sams: As our business grew, we went about a year ... That last ... Probably two to four months of the year is where we really had massive growth in the first year, and it was like as we had more time, it started growing faster. As we started getting ready to go back to school, we looked at each other and said, "Man, if we can do this part time, what could we do full time?" We weren't ready yet. That's why we actually went back into our school year that year and we taught for a couple more months before we looked down and the money started getting crazy and we're like, "Why are we here? We shouldn't be here." It was that moment where you turn the corner that would probably have hit anyway if you had just quit earlier. You know what I'm saying? If you had never- Eva Klein: Yeah, but I don't have- Shane Sams: A part-time job or whatever, but you don't realize it till you get there or something. Eva Klein: I didn't have the guts that you guys had to be totally honest. I needed other circumstances to kind of ... I needed the stars to align differently for me because I think to be totally honest, it's very, very scary if we're to get up one day and say, "Oh, okay. I'm quitting my job", so- Jocelyn Sams: Yeah, and that's really just a mindset thing. Your mindset wasn't there yet. Eva Klein: Yeah, no it wasn't. Jocelyn Sams: It takes a while to get there. I think sometimes people don't really get that or they ... I guess they don't recognize it in their own life. Maybe they've been listening to this podcast for years and they think, "Oh, well, these people have something that I don't have." No, it's just that we were able to wrap our mind around it and figure out that it was possible and that it is something we could do. Shane Sams: Also, too, a lot of people ... There is a lot of motivation and inspiration stuff. People look for that. Like, "I want to be more inspired. I want to go listen to somebody and be more inspired or be more motivated." A lot of times it does take a catalyst. It takes an outside force to push you so far out of your comfort zone that you can't help but make a change or you have to. In your case, you had no choice. It was like, your time or you're not. Shane Sams: In our case, it was like this really cruel experience from a boss that made me like hate my job and hate the people that were over me so bad that I was ready to get out. I was not there before that. Before there, I was cruise control, retirement when we're 55, whatever. Just like, "Let's go." It took a catalyst to even force us down a different path. You had a catalyst that kind of made you make a decision you weren't ready for, but that's kind of like how all of our decisions in life ... Like, are you really ready to get married ever? Are you really ready for the first kid? The second kid? The third kid? Right? Eva Klein: No, never. Shane Sams: I mean, you're never ready for it, and we need those kind of pushes to ... That's why we surround ourselves with great people who will push us, 'cause sometimes we don't have catalysts in our life. Listen, some people are listening right now, their job's secure, they're comfortable, that's why they're not hungry enough to go out and build the thing that they've got this dream, but- Jocelyn Sams: They kind of want something else. Shane Sams: Yeah, they kind of- Eva Klein: I would tell those people, "Don't quit your job. Don't do something drastic. Start something from the side and see where it takes you." Shane Sams: Exactly. Eva Klein: That's all that you need to do. That is ... It's a risk-free move and I happen to be fairly risk averse when it comes to these types of life decisions. If it happens to be ... If I had told my husband, "I don't want to go back to work. I just want to do sleep consulting full time", he probably would have given me his blessing, but I don't tick like that. I needed to do things my way, where I'm going to go back to work and have my steady paycheck, but then hustle like crazy on the side, because that is technically as risk free as it gets. Shane Sams: It's kind of like the story of the farmer who's working hard and planting seeds and it's been dry for months and months and months or whatever. Someone ... His neighbor's like, "What are you doing?" He's like, "I'm preparing for rain." If you start your side hustle, if you get the thing ready, if you do a couple of things, just experiment and have some fun and have some shoe money, if and when the catalyst comes, at least you'll be ready for it. You know? Eva Klein: For sure. Shane Sams: That's why we always have multiple revenue streams. We've got different ... We got a couple little side businesses off of our side businesses because you just never know what's gonna hit and you never know what's gonna hit you. If you're risk averse, it's actually crazy to just be all-in on one thing like a job. Why not have a side hustle? Why not have your own thing? Why not have something else to kind of protect you from all these contingencies? Eva Klein: Right. Jocelyn Sams: You go back into work. They're like, "Hey, come in full time." You're like, "Yeah, no, I'm not doing that." Eva Klein: Not happening. Jocelyn Sams: Keep building up this consulting thing. What form has it taken now? I know that's probably about the time you came into our community, right? Eva Klein: Yeah. Well, so 2015 was the year of, "Well, Eva, so you're not going back to law. You're actually doing this full time? Wow, that's crazy. Good for you." That was 2015. 2016 was, "Okay, what's next?" I've ... This is ... I haven't looked back. I'm not going back to law ... I mean, not at this point, anyways ... I'm pretty full time when it comes to all this coaching, but there is ... When you're working in the dollars-for-time type of business model, there is a maximum amount that you can make, really, 'cause there's only 24 hours in a day and- Jocelyn Sams: You can only raise your prices so much. Eva Klein: Exactly. It's exhausting because when literally you don't work, you don't get paid, and so it's a very stressful situation to be in. Beginning of 2016 was when I started to try and figure out, "Okay, what's next? How do I expand my brand? What do I do?" I thought about maybe adding some extra service providers under my brand and maybe adding in some night nurses or maybe training some other sleep consultants, but that didn't really excite me so much. I'm gonna be totally honest, I came across your Forbes article, where it was talking all about how you guys made money selling digital products. That's when I went, "That's it! That's what I'm gonna do. I'm gonna create an online sleep program. That's it!" It was like, "Huzzah! That's what I'm gonna do." Shane Sams: You're the first person that's ever said "huzzah" on The Flipped Lifestyle Podcast. Eva Klein: Really? No one's ever said that before? Eva Klein: No one- Shane Sams: No one's ever said it. I say it personally 'cause I love that word, but never heard it on the podcast, so ... Eva Klein: I was so excited because this was the first time that I had ... I was toying with so many ideas in terms of expanding, and none of them excited me. That was when ... That was my real aha moment. "Okay, this is what I'm doing next." I'm just warning you, when I tell you how long it took me to launch, I'm gonna give you guys a mini heart attack, because I know that you're all about put a couple of things together and launch. I did the complete opposite where it took me a year and a half, and it's not because I was slack. It was because it took me months and months and months to come up with all the content and another year to film it and put it together and do ... It was beyond ridiculous. Edit the videos and then add headlines underneath and subtitles underneath the videos. It was a little bit ridiculous, or a whole lot. Jocelyn Sams: Not to mention that you're also like birthing babies during this time. Shane Sams: Yeah, right. Exactly. Jocelyn Sams: You had a few things going on in your life. Shane Sams: Children are being born, things going on. Eva Klein: Yeah, it was- Shane Sams: Kind of put a damper on it. Eva Klein: It was insane, but anyways, long story short, it beta launched in December 2017 and fully launched in January. It's been running now for just over a year. Shane Sams: It's so funny, 'cause I remember the aha moment that I had, too. I was riding a lawn mower, listening to a podcast, and I heard a guy talk about a PDF that he was selling for $49. People would pay him and he'd email it to them, right? Eva Klein: Mm-hmm (affirmative). Shane Sams: It never ... I just remember telling Jocelyn, "How did this never occur to me before? Why do we not see the thing ... We're already ... We're teaching people, we're saying the same things over and over", and sometimes it just takes like an example, right? Eva Klein: Yeah. Shane Sams: Someone just asked me the other day, "Why do you guys podcast?" It was like a little round table discussion, right? There was different answers, "'Cause I love this subject matter", there was this that and the other. I said, "I want to show people what's possible." If you can't see what's possible, it can't click, right? Eva Klein: Mm-hmm (affirmative). Yeah. Shane Sams: If I'm frazzled 'cause my baby won't sleep, which I've been there, terrible, right? Eva Klein: Yeah. Shane Sams: If I don't see you holding a baby that's sleeping and you're like, "Look, I've figured this out. This baby just slept for nine hours", whatever, I don't know it's possible, right? Eva Klein: Right. Shane Sams: It's amazing to me that it just clicked and you attacked it and you built this course. Even if it took you 18 months, like errors, I mean, in theory, Flipped Lifestyle took us, what, two years to get to before we actually ever had a course or anything. We had talked about it, but people don't see that. They only see the moment after you launch, right? Eva Klein: Right. Shane Sams: I mean, you only get to experience the rest of your life. You can't worry about ... What did you always say about trees? Like the ... Jocelyn Sams: Yeah, it's like there's a saying. The best time to plant a tree was a hundred years ago, the next best time is today. Shane Sams: Right. It doesn't matter how long it takes you to do it as long as you do it. Jocelyn Sams: Just get started. Shane Sams: I know there's one more layer to this. We're gonna talk about that in a minute with the membership and things like that, but when you launched your course and you start selling your course as you start moving out, 'cause you still do coach, right? You still do- Eva Klein: Yes, yes. Shane Sams: Okay. Did you feel relief? Did it feel better? Were you like ... Did you see like a path forward now where you could start moving that sliding scale? Like, "Okay, well, right now, 90% of my revenue is this, but man, last month was 10% of my courses. Man I could see now I could get a thousand people to buy this course and it's gonna start moving that bar chart down." Right? Like, it's gonna start- Eva Klein: Yeah. Shane Sams: Yeah. Well, what happened after you launched your course? Eva Klein: Well, I think the biggest ... I mean, I launched ... Yeah, I launched it immediately as a membership and I think the biggest sigh of relief was that I had all the ... I had this extra revenue that meant that I could justify not taking on as many one-on-one clients that month. Shane Sams: Yes, and it's a little bit more predictable, right? You could- Eva Klein: Yeah- Shane Sams: It's like, "Oh, I've got 50 members. I'm probably gonna have 48 next month at least, and I'll go get a couple of more." It's like, "Can I hire a virtual assistant? Could I actually do that without worrying about someone bailing on me or a launch not going good or my courses not selling or a one-on-one client leaves?" It creates more stability in your thing. Shane Sams: Now, obviously, this was about a year ago, right? This was like December of 2017? Eva Klein: Yeah, that was when I beta launched. Shane Sams: You've been doing this for about a year now, with coaching and memberships and courses running side by side, right? Eva Klein: Yes. Shane Sams: You recently had a huge win, you had your first five-figure month, correct? Eva Klein: Yes, yes. In November ... I should mention the baby was three months, two and a half months at the time, yeah, was my first five-figure month. Shane Sams: It's actually grown since then, we talked about a little bit. Eva Klein: Yeah. Yeah, and then January it was still a five-figure month, but a bigger five-figure month. Shane Sams: That's amazing. Jocelyn Sams: Yeah, that is so awesome. What was the sentiment in your house? How did you feel? What was your husband saying about this? Eva Klein: My husband was just ... I think he was just also relieved that I finally got there, 'cause he knew it was just a matter of time. Shane Sams: Yeah. It's funny how that works, isn't it? Like at first you're like, "Can I make any money doing this?" Then you're like, "Wow, that's a lot of money. That's not just shoe money." Then you're like, "Wait a minute, this could actually pay our bills." Then you're like, "Where does this stop?" At that point when you start asking yourself like, "Where does this stop?" And it just keeps growing, it kind of ... I don't want to say you get numb to it, because when you hit your five-figure month it's like, "Whoa, five-figure month." Shane Sams: I mean, there's a lot of lawyers not making five figures a month. I'm just saying, and there's a lot of people in the legal industry not making that much money. It's like ... It does kind of get an almost expectation, like "No, I can scale this. No, I can do this." You get more confidence as you go forward on through these milestones. To me, the first money we made online always was my most exciting moment. Even more than massive numbers that we've hit in the future, you know what I'm saying? Eva Klein: Mm-hmm (affirmative). Shane Sams: It was almost like your husband expected you to do it, and you kind of expected to do it. Now it's like, "Okay, how many people can I help? How many people ... How much money could we make?" Jocelyn Sams: Okay, Eva. All of this is awesome, obviously, but I know that there are probably a few people out there saying, "Okay, well, this is all sunshine or roses, and is it this easy?" Tell us a little bit about some things that have happened along the way that maybe made things difficult or some kind of obstacle that you have had to overcome along the way. Eva Klein: I guess ... I hate referring to my third child as an obstacle, because he's so cute, but let's be real. I mean, babies take up time, and as you guys always say, you've got either time or you have money. Those are your two main currencies, no pun intended. I think until I had him ... My girls are seven and five, so throughout a lot of this process they were either in school or daycare or something and I was able to have the full work day to commit to my business. Eva Klein: When I had my baby in September, that changed, and he happens to be, thank God, a very easy baby, but it does take up time and it does mean that even though this is what I do for a living, he's only five months and his sleep ... He's not sleeping 12 hours through the night just yet. It's just not expected for a lot of five-month-olds, and so because of that, it's obviously challenging. It hasn't been ... Not challenging ... It hasn't been possible for me to get everything done that I used to be able to get done before he was born. Shane Sams: Yeah, and that's ... We always joked when I was sitting in the locker room. I remember this one time this guy had ... He had two kids and he was going to three, and we always joked that he was going from man-to-man to zone coverage, which in football is harder. It's a lot easier to pick your guy and run beside him. It's a lot harder when there's another one moving around and you gotta figure out where the third one is and like ... It's just like you still got all these responsibilities that already existed. You do have another huge responsibility that's just come into your life and you don't get to ignore that, right? Eva Klein: Right. Jocelyn Sams: People out there, and Eva included, with three or more children- Shane Sams: God bless you. Jocelyn Sams: I mean, props to you because I'm struggling with two kids, okay? I just ... I don't even know how it happened. Especially when they start getting older and they're involved in different activities. How in the world do you get them there? That's just the only question I have. Shane Sams: It's amazing, though, because you actually have ... There's a really good piece of wisdom there. As your pie gets thinner ... Each slice of the pie gets thinner as we move through life, right? It doesn't matter if it's a kid or a new job or other responsibilities. Maybe an aging parent. Your pie is always getting cut thinner as you go, right? Eva Klein: Mm-hmm (affirmative). Shane Sams: We all try to keep doing all the things that we're doing or try to do all the new things and that's what we want to do, but what you said was, "I can't do it all. I just can't. I've got it" ... There are trade-offs and things we've gotta do to delegate, to let things go, to make the most important things happen. Talking to you off-air a little bit, that's what you've been doing. You've been ... You've still been making things happen. Your business is still growing, even though you may not be doing all the things that you want to do yet because you do have a new baby. Jocelyn Sams: You put together all that infrastructure and you started it years ago, because you sort of baby stepped this thing along the way, you're now able to have this growing business that is sustainable that maybe even just a couple of years ago, you might not could have had. You had your baby a couple of years ago, it might not have happened. It's just the way everything worked out, and because you got started and took the steps that you needed to take, now you have something that is a legitimate business. Shane Sams: Well, listen. It is ... I am always amazed when people come in and have these incredible success stories of just taking what life gives you and going forward and doing whatever it takes to reach the next level, even when you got things in your life, like a new baby or a bigger family or a job that's changing. When we read your posts in the forums and we said, "Wow, five-figure month." That is absolutely incredible. Before we go any farther, we just want to say congratulations. You are awesome. Eva Klein: Thank you. Shane Sams: You're amazing. You inspire us 'cause- Eva Klein: Thank you. Shane Sams: You've got the kids, you're killing it. Eva Klein: Thanks so much. Shane Sams: What we really want to do for the rest of the call, though, is see how we can help you grow this even more. See how we can help you get more free time back with your family, and see what your next steps are. What questions do you have for us on how to grow what you've already created? Eva Klein: Yeah. My first question has to do with hiring a VA. For very obvious reasons, my business is getting bigger and the amount of time that I have is shortening ... Is lessened because of my baby. It was just a very obvious next move that I needed some help, outside paid regular help with my business. I have someone that I'm gonna hire on for about five hours a week and I'm just trying to figure out I guess what specific tasks ... Like how to prioritize the tasks to give her that I'm no longer able to do. Eva Klein: For example, so I'll tell you the main things that I was able to get done before the baby was born that I just have not been able to do on a regular basis or at all to begin with. Before the baby came, I was blogging every week. I have not created any new content since he was born. I was posting on social media every day. That has not happened. I still post on social media, but it is not regular because of sheer time. I have been able to still email somewhat regularly. I mean, that's been my main priority, but the new content creation and as you guys like to say, showing up ... Show up in social media ... In email and social media. I think I have been sort of showing up in email, but I haven't been showing up in social media nearly as much as I could or should be. Eva Klein: I'm at this point trying to figure out if I got someone for five hours a week, how do I figure out what are the most important tasks for her to be doing? Shane Sams: I would be really careful adding back in things that you have not been able to do because what we have always found is ... Like let's say we are crunched for time. Let's say something happens. For example, right before we did our live event last year in Nashville, we basically had a complete turnover of staff. Over like a two-month period, we lost four people, okay? Jocelyn Sams: We fired two people, and then two people quit 14 days before the event. Shane Sams: Out of nowhere. Right. We were kind of scrambling. We had all this capacity that disappeared over a week or two period, right? What we did was, we said ... We basically sat down, pulled out a notepad, and said, "What can we do if it's just me and you and the people we have left?" We found that we got all the things that really needed to be done done, and all the things that kind of went to the wayside, we didn't really add 'em back 'cause they didn't help us and we still grew the business and we still succeeded. We had kind of created a bunch of jobs for other people that didn't even ... Were not even necessary. Shane Sams: I would really evaluate more so what you should be doing, which is probably the things that you've held onto at the fringes when you got ... If you've got like one hour a day, you're gonna do the most important thing, right? I don't know if I'd start at the things you're not doing, and just think about the things that you know grow the business. For example, when you do launches, you do webinars, you do email launches, what do you do that gets the most members? What do you that grows the membership? That's the goal now is ... Right now, you're ... Part of your business is memberships, part of it's the coaching. Shane Sams: We might want to slide that membership farther up so we'll grow revenue and get time back as we lose one-on-one clients. What does that? Is it social media posting? Maybe it is, but it's probably not because your business grew without it, right? Is it blogging every week? Maybe, maybe, but it might be blogging really, really good once a month, okay? That means freeing you up to do something more prolifically, which means that person that comes in might need to do something else like maybe they can handle your schedule for your one-on-one client. Maybe they can handle some of the marketing and some of the ads and some of the stuff like that. You really need a task list of everything you're doing right now, and then you need to say, "What can only Eva do? That's what Eva should do." Right? Eva Klein: Mm-hmm (affirmative). Shane Sams: That person's gotta take over other stuff. Be very careful whenever you hire someone to just give them a bunch of tasks or try to ... Or you realize you're not doing something and you give them all the tasks back because they may not ... You might not even need those tasks, right? Eva Klein: Right. Shane Sams: What do you think think is the most important ... If you could do three things every week, what would those three things be? Like you didn't have time to do anything else, you have no help, you've got six hours this week to work. You can get three tasks done. What would you do right now? Eva Klein: Well, I guess number one is I have to respond to my one-on-one clients' emails. That's absolutely mandatory because that's the service that they're paying for. They're paying for daily email support from me when they're utilizing their sleep plan. Nobody else can do that except for me. I think the second thing is regular emails. Giving emails, having a VA write my emails doesn't sit well with me. I'm sure there are people that do it, but it doesn't feel authentic, so I need to be the one, especially because I get very personal in my emails. I talk ... I give over personal anecdotes about my kids and- Shane Sams: I'm with you. Yeah, I- Eva Klein: It would be very strange to have somebody else- Shane Sams: I would rather someone actually do our blog posts or our podcast rather than write our emails, 'cause those come from us. Eva Klein: Right, exactly. Exactly. Shane Sams: Right, so one-on-one response to the client, emails to your list, I assume to sell more stuff. Eva Klein: I guess the support within my membership. People are posting questions every single day and they are expecting expert feedback from me on their specific situation, so nobody else can do that except for me. Jocelyn Sams: Okay, so then that leaves some other things such as customer service. Is that something that you think that you'd have your VA do? Shane Sams: Are you doing ... You're doing all that right now I assume, like- Eva Klein: Yeah. Shane Sams: "I can't get logged in, I can't do this, I can't do that." Okay. Eva Klein: I guess customer service I could give to her. Jocelyn Sams: Yeah, that's one thing I would definitely offload. One way that you can do that, and you can start now, is by moving to a ticketing work system. The reason I think this is important is because right now you can answer the tickets and the good thing about the ticketing system is that it will save those responses so that when you hire someone they will be able to search and see responses that you have given. Shane Sams: Do you use a ticketing system right now? Or is just a contact? Eva Klein: No. No, I don't. They just contact me through email. Shane Sams: We use Zendesk is what we use. Jocelyn Sams: There are other ones out there. Shane Sams: Yeah, it doesn't matter- Jocelyn Sams: That are totally fine. They are relatively inexpensive to use. You can have one user usually for around like $5 a month. Shane Sams: Yeah, it's super cheap. Eva Klein: Oh, okay. Shane Sams: Like Jocelyn said, the main reason to do that is just so like as you hire other people or other people are doing it, they have like a bank of easy to get to responses so they don't have to come up with new answers every time. Eva Klein: Also if you have turnover in staff for any reason, all those responses are still there. You can go in and look ... See what people are responding-' Shane Sams: Everybody gets a little number so like they can say, "Oh, this is referencing ticket 3947382, just like you would if you called your insurance agent or whatever. That's one thing. Jocelyn Sams: I would go ahead and start doing that now. Shane Sams: What else are you doing? Jocelyn Sams: Before that person even gets started. Eva Klein: What else am I doing that you're saying I could give to someone else? I mean, the one-on-one ... The actual consultation that I do with my one-on-one clients, to actually sit down and come up with a plan, that's only me. I can't give that to anyone else to do. I am posting. I am showing up on social media, I'm just not doing it regular. Shane Sams: Does that make you money? Eva Klein: I think it does. In other words, I'm actually on my Google Analytics page right now and social is the second ... No, hold on. It's the third-most popular way that people get to my site. Shane Sams: What's first and second? Eva Klein: First is organic, and the second is just a direct link. The third is my newsletter. No, the fourth actually is Facebook. Shane Sams: O'kay. I mean, I would probably have her spend maybe a little time scheduling, but I'd be careful with that. Jocelyn Sams: That would probably be a back burner item for me, honestly. If you have extra time ... Say you're at four hours and 30 minutes and you have extra time, then that would be something you could do. Shane Sams: You're still gonna have to create the posts, I'm telling you. You're gonna have to create 'em and she can schedule 'em. Jocelyn Sams: The way that I've done it in the past and something you might want to consider is I have written out a big spreadsheet of posts and I used to have my VAs go in and schedule. I would just write them all at one time and then they would come in and schedule them. Shane Sams: There's all kinds of tools like ... You can ... Like, MeetEdgar is a tool that will allow you to fill up ... That you could take one day, do a hundred posts, and they'll keep recycling through stuff. If you've got 50 blog posts, you could put them all in MeetEdgar in one day and they would just post to social media for you over time and then just start over. We do that on my U.S. History site. We have like 150 memes, funny things about school, and it just keeps recycling through 'em twice a year. People still share 'em and laugh 'cause they don't remember the last time it got posted, you know? Eva Klein: Right. I guess I could have her ... I guess I could have her do that. Shane Sams: Well, sure she could. Jocelyn Sams: Absolutely. Shane Sams: Absolutely. Absolutely. Jocelyn Sams: When you have a limited amount of time, like when you're hiring someone and you have a limited amount of time such as five hours a week, I would just put together the priorities, and that's what that person works on. Customer support, that's probably gonna be your number one priority because you want to make sure people who are paying you are happy. You start there, and if you spend three hours a week that week on customer service, then you only have two hours left to do whatever else. If you spend one hour that week on customer service, you have four hours left to do everything else. Shane Sams: I would even push back a little bit ... I'm looking at your list here. I do think as long as you have a one-on-one business that is gonna be only you, unless you hire another coach on your staff, right? I do fully agree. It doesn't mean someone couldn't do your marketing emails better, but like I get the emotional connection to writing your own emails. That's ... We do that, you know what I'm saying? I would have a hard time letting that go myself, okay? Shane Sams: I would push back about supporting your forums and your membership because that is a limiting belief that will stop you from scaling eventually. What people want from you is not always exactly you live, they just want an answer to their next question, okay? Eva Klein: Right. Shane Sams: You could train this person. If she spent ... I'm assuming ... Is it a woman? Eva Klein: Yeah. Shane Sams: I keep saying "she", I don't want anybody hating on me on Twitter 'cause I'm just assuming things, right? I'm assuming that she could do customer service and go into your membership and like, for example, someone asks a question that's clearly answered in one of your courses, you don't need to answer that. You just need someone to say, "Hey, Eva answered this in module three." What you need is someone who learns your course inside and out. The person you hire needs to watch all of this and know it and know where these things are, and that'll help her in customer service. It'll also help her in your ... You could turn that over, which would allow you to do what I would say is more important, which is creating that content again. Creating those blog posts, creating that prolific, really good stuff that's free to draw in more members, to share on social, to email your list, m'kay? Eva Klein: Right [crosstalk 00:42:25]- Jocelyn Sams: Just remember that it doesn't have to feel icky, because I know that you have a lot of personal contact with these people and you feel like they want to talk to you. I totally get that because we're in the same position, but where I have ... What I have my assistant do is she ... She doesn't post as me, she posts as herself, but she will go in and she will answer people's questions. She'll say, "Hey, so and so asked this question a couple of months ago and this was the response that Shane or Jocelyn did." Or, "Shane covered this in the module about your idea. Here's a link to it." Shane Sams: Just like your one-on-one capped and you felt that, right? If you ... The point of the membership is to give people a community, not to give them you, 'cause then you have hundreds of people that can help each other, not just you, 'cause we don't have all the answers, either, right? Eva Klein: Yeah. Shane Sams: It's to bring together dozens that ... If you've got someone who's had three kids and been through your course three times and they're still a member of your community 'cause they're on their third baby, they're gonna be able to help probably in your group just as much, right? Or if you have a customer service person that's trained to know where everything is, 80% of those questions are gonna be answered. Shane Sams: Now, what our assistant does ... I just got a message from Kathy the other day, she said, "Hey, you need to post on this." Sometimes Jocelyn will drop me one or I'll drop her one, 'cause it's like something that we haven't ever talked about, right? Eva Klein: Mm-hmm (affirmative). Shane Sams: Maybe someone said "huzzah" for the first time, whatever. We'll go in then and now we've got that answer, so the next person that comes up with that, our assistant can point them back to it. If you don't do that now when your membership is young and growing, what'll happen is you're gonna hit another number. It might be 200 instead of 20, like with one-on-one coaching, but there will be a number where you're gonna look back and go, "I can't answer any more questions. I just can't do it." Shane Sams: You're gonna have to do this eventually no matter what, and that mindset hurdle might need to be jumped now when there's less people instead of more. Remember, you feel like you've promised them your whole soul and presence, but that's not what most people expect. They expect an answer and a solution and a result. However you deliver that in your membership is gonna help them. Eva Klein: I think the main challenges I have with having someone else support ... Answer questions in my community is because unlike with your business where there technically isn't a wrong answer, as long as you do something with your particular online business, something is better than nothing, right? Versus with my people and my business, there is a wrong answer. You could put your baby on the wrong schedule, which could make things worse. Shane Sams: That's not a question- Eva Klein: That's the issue. Shane Sams: That's not a question they would answer. For example, I'm just gonna make something up here. This is probably not related to anything in your program, but I'll just talk to you about what we did, okay? One of the things that Jocelyn did with our kids was she would keep them awake and not let them go to sleep with like a wash cloth at certain times. Jocelyn Sams: After eating. Shane Sams: After eating. Jocelyn Sams: When they were tiny babies. Shane Sams: When they were tiny babies. Regardless if that's right, wrong, or indifferent, we learned that from a book, okay? The answers that can be answered by your courses that already exist are not ... It's not your assistant answering the question, it's you. They are not giving them the wrong answer. Jocelyn Sams: Yeah, and like ... Okay, here's the thing. In your business and our business and everyone's business, everyone thinks that their situation is unique. Most people's situations are not unique. Shane Sams: That's right. Jocelyn Sams: 90% of the questions we answer are the same. Shane Sams: Same questions. Jocelyn Sams: Stuff we answer over and over and over and over again. Shane Sams: This is true in every niche that we've ever encountered. Like 80% of the things you're telling people are probably something that someone else has already asked you or you've made a course for it. Jocelyn Sams: Your assistant is not giving an opinion. Your assistant is pointing someone to a question you've already answered. Shane Sams: That's right. This might not happen exactly perfectly right now, but if you ... We've created systems to track all of our courses when we've answered questions. We've got a sheet of all the questions that have ever been answered on a member call, right? That like if someone says to me something that does have a very right answer like, "How do I install Paid Membership Pro?" There is only one answer to that in WordPress, right? That does have a direct answer. There's no way I would answer that question 'cause I answered it once. Now it's in our spreadsheet and now our person can say, "Go listen to this member call at the five-minute mark. Shane and Jocelyn answered that question." Shane Sams: The fear here is that you're not answering the question, but the truth is you are answering the questions. Jocelyn Sams: Someone else is just pointing someone to your answer. Shane Sams: To your answer you've already done, and you'll find ... I would bet if you went and looked at every question that someone's asked you, you would find common thread, right? Things that ... Another thing, too, is a really wise mentor told me one time, "Don't rob people of all their problems by spoonfeeding them all the answers." You have to get people in ... You may have a course that generally talks about the topic they're dealing with that might not be the exact perfect specific thing to them, but that's okay, because only your client has all the variables anyway. You're just trying to give 'em the general practice that's the best and they're gonna tweak to get where their answer is. They're gonna have their aha moment through your answer, right? Eva Klein: Right. Shane Sams: Just try to move away from that a little bit. I would much rather you get some of that time back and not be answering the same questions a hundred times so that you can go create amazing content or something to get you found by hundreds of more people who need your help. If you could help 2,000 families get through this, but you've created artificial limits that cap you at helping 200, there's gonna be 1800 families that never get helped by you and your program. Does that make sense? Eva Klein: Yes. Jocelyn Sams: Okay. Hopefully that gives you a little bit of direction as far as your virtual assistant goes. I think we have time for just one quick little thing else. What else did you want to ask about today? Eva Klein: Yeah. I would love to get some direction from you both on how I can I guess better perfect my I guess you can call it the elevator pitch, the way I describe and really market the program, because I'm not quite convinced it's as good as it could be because I do get quite a bit of people that come to my webinars and who open up my emails and follow me on social media. While I recognize it, it can take a long time for people to buy in. A lot of the time when I ask people why they haven't joined, it's because they're not convinced that this general program can help them with their specific issues. They're convinced that they need specific one-on-one help from me because, as you said before, they're convinced that their situation is unique and different from any other situation. Shane Sams: Sure. Eva Klein: How do- Shane Sams: What's your 30-second pitch now? Go. Eva Klein: My 30-second pitch now is that the ... My Sleep Bible Program, it's an audio/visual step-by-step online sleep program and community to help fix your little one's sleep challenges for little ones ages four months to five years and keep them sleeping. That's in essence what the pitch is. Shane Sams: I would focus probably ... The only thing I hear wrong with that probably is the getting the baby to sleep is not the result they want. They want to sleep, and the baby is keeping them awake. Jocelyn Sams: Yeah, and I heard also in that, the nuts and bolts of your program, people don't care about that. People care about, are they going to get the result that they want for their problem. Shane Sams: Yeah, so it's more like, "Has your baby ever kept you up all night 'cause he or she won't sleep? Well, this program will put your baby to sleep all night- Jocelyn Sams: So you can get the rest you need. Shane Sams: So that you can feel rested at work tomorrow. That's what they really want to hear. All they need to hear ... They don't need to hear step by step, hold you by the hand ... Some of that's important sometimes. You can use it in different contexts, but they basically just want to say like, "I'm tired. I don't want to be tired no more. Wait, Eva, your program makes my baby sleep so I'm not tired anymore?" That's where you gotta focus all your ... The next step is fears and obstacles. Your FAQ is more important than your elevator pitch, right? Your FAQ answers all of their objections. That's where ... Don't worry too much ... This is just to get people to come to the door, right? Eva Klein: Yeah. Shane Sams: It's just, "Man, you're tired. I can fix that. I'll see you at my webinar in an hour." The webinar answers all their questions, like all, all their obstacles, all the things where they would say, "Yeah, but my baby's different." Not really. "Yeah, but my schedule won't let me do these things." Yeah, not really. You're just answering all of these things. "Yeah, but if I don't work directly with you" ... "No, trust me. Try this, then I'll work with you if it don't work." You're just answering all these questions as you kind of spiral down the rabbit hole. That make sense? Eva Klein: Yes. Yes. Okay, so I kind of need to add much more on to my FAQ section and just make the elevator pitch a lot more simple and straightforward? Shane Sams: The farther we go down this path in online business, the more we realize that our webinars need to be short and our Q&As need to be long because that's where the money's made. Same thing with yours, too. Eva Klein: Short webinar, long Q&A. Shane Sams: There you go. Jocelyn Sams: Okay, Eva. It has been a great conversation today. I feel like we've been on here like 10 minutes and it's been like a really long time, but it's been super fun. Thank you for being here. Thank you for sharing about all your successes and I can't wait to see what happens next for you. Thank you so much for being here today and for sharing with us. Eva Klein: Yes. Thank you so much for having me, guys, and thank you again for creating The Flipped Lifestyle Community. I wouldn't have my online business if it wasn't for you guys, so thank you. Shane Sams: All right, guys, that wraps up another awesome talk with one of our real Flip Your Life Community members. We would love for you to try out The Flip Your Life Community as well. Go to flippedlifestyle.com/flipyourlife and you can join right now for as little as $19 a month. That's flippedlifestyle.com/flipyourlife to check out all the great programs we have to help you take your life and business to the next level. Shane Sams: Until next time, guys, get out there and do whatever it takes to flip your life. We'll see you then. Jocelyn Sams: Bye. Links and resources mentioned on today's show: Eva's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

Welcome to the Savvy Musicians Show! This is the podcast that will help you get your music and career to where you have always dreamed it could be. In this episode, we are dealing with a fundamental part of running your brand in the current climate and that is how to utilize a particular area of social media, namely Facebook Groups. Things have changed over the years across social media platforms and the current system and algorithm on Facebook have resulted in a downturn for the use of Pages due to lack of reach and natural growth. This has led many businesses to turn to groups as a way to build community, connection and ultimately revenue. We chat about naming your Group, the ins and outs of running it, content selection, moderation and much more. The episode rounds out on the topic of turning group members or groupies into customers and ultimately making money. So join us for the first episode of this series and get your music brand growing and blossoming today!   Key Points From This Episode: The move away from Pages towards Groups on Facebook. Why should you have a Facebook Group for your music brand? The algorithmic changes that Facebook has implemented recently. The real purpose of starting a group on Facebook. Naming your Facebook Group around the culture of your music brand. How to run, limit and contribute to your Facebook Group. Laying out rules and making sure members see them. What to post and how to select content. The exciting new ‘watch party' feature for Groups. Allowing others to post and moderately these. Turning groupies into customers, email lists and funnels. And much more!     Links Mentioned in Today's Episode: Leah — https://leahmusic.net/ Savvy Musician Academy — https://savvymusicianacademy.com/ Savvy Musician Academy Facebook — https://www.facebook.com/onlinemusician/ The Super Fan System Elite Program  — http://www.callsma.com/ The Super Fan System Elite Program — https://savvymusicianacademy.com/elite/call/ Mark Zuckerberg — https://www.facebook.com/zuck George Bryant — https://www.linkedin.com/in/gebryant The Lord of the Rings — https://www.tolkien.co.uk/product-category/the-lord-of-the-rings/ Enya — https://enya.com/ Buffer — https://buffer.com/ Meet Edgar — https://meetedgar.com/

In this episode, I sat down with “Paid Traffic Guy” himself - Dave Huss. Dave helps online entrepreneurs bring in new customers by leveraging paid traffic and using retargeting to recover lost sales through Growth Scout. He's also an ecommerce entrepreneur with brands in the arts and crafts niche that have a massive following on their respective Facebook business pages. And this was the focal point of our conversation. Dave gamely shared how he was able to leverage Facebook as a marketing platform for his products. His brands' business pages have 150,000 and 90,000 fans respectively. Here are Dave's best tips for building a following on Facebook and creating consistent engagement with the target audience. Figure out who your actual customers are. Create an avatar that embodies the key characteristics of your target demographic. Identify the “places”(e.g. social media platforms) they're hanging out in. Find a model for your own social media campaign. Take a look at your competitors, focus on brands that aren't that well known but have a strong social media following. See which aspects of their strategy can be applied to your own campaign.                                                     Test your products on your best-engaged fans, the people that care about what you're doing. Aim to reach the same people on multiple channels - social media, email etc. Run like campaigns. Spend time creating and curating engaging content. Build a content library using a scheduling tool like MeetEdgar to ensure that you have posts that are constantly in rotation. Incorporate videos in your social media posts. If you don't have the capability to create your own videos, look for cool and relevant ones on tools like Buzzsumo. At the end of the day, Dave reminds us that “...The Facebook page is not really for selling stuff. I really want to put that point across especially for Amazon sellers...The Facebook page is for building trust and engagement with your ideal customer…” Other Useful Resources: MyEcomcrew 7 Figure Seller Summit Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!