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Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryxOther Mentions and Links:People:Seth GodinGroups:Chamber of CommerceRotary ClubTools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryxBusinesses/Brands:InvisalignIf you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.
KB got himself a great new golf clubYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/barstoolyak
Steven Cheah is #1 in accountabilityYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/barstoolyak
In this episode of Welcome to Cloudlandia, We explore the unexpected weather patterns that challenge our understanding of climate and geography. A surprising cold snap in Florida becomes the starting point for a broader conversation about climate variability. Dan shares personal experiences from Phoenix and Edmonton, highlighting the dramatic temperature shifts that reveal the complexity of our planet's weather systems. Our discussion then turns to the human fascination with Earth's resilience and our speculative nature about the world's potential existence without human presence. These reflections provide a unique lens for understanding climate change, moving beyond abstract data to personal observations and experiences. The unpredictability of weather serves as a metaphor for the broader environmental transformations we're witnessing. Shifting gears, we delve into a critical political discourse centered on the fundamental question: "Who pays for it?" We examine policy proposals ranging from universal basic income to more ambitious financial initiatives. The conversation explores the complex financial dynamics of such proposals, particularly how higher-income earners often bear the primary financial burden. SHOW HIGHLIGHTS We discussed the rare occurrence of snowfall in the Florida panhandle and how such unexpected weather events challenge our traditional perceptions of climate and geography. Through personal anecdotes from Phoenix and Edmonton, Dan highlighted the adaptability required to deal with varying weather conditions and reflected on how these experiences inform our understanding of climate change. The episode touched on the abstract nature of climate change, emphasizing the difference between individual weather experiences and the larger climate narrative. We explored the human tendency to imagine life without people and the inherent resilience of Earth, discussing thoughts inspired by shows like "Life After People." Shifting to political topics, we examined the critical question of "Who pays for it?" in the context of policy proposals such as universal basic income and free education. The conversation underscored the financial implications of these political proposals and highlighted how the cost often falls on those earning above the proposed benefits. By focusing on the financial realities behind populist ideas, we explored the role this question plays in shaping political debates and decision-making processes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: mr Sullivan. Dan: Well, did you thaw out? Dean: I am in the process of thawing out. This has been a Bizarre, I finally saw the sun came out. Yesterday I was having a chat with charlotte about the weather and there's only been two days in january where the temperature has been above 70 degrees. Yeah, this has been an unusually cold and rainy january. We actually had snow up in the northern part of Florida. Dan: Tallahassee, I think had snow. Dean: Yeah, Tallahassee had snow all the way down to Pensacola. Dan: I think, yeah, all the way down to Pensacola. Dean: The whole panhandle had snow, it's not good. No bueno, as they say. Dan: Well, they said things were going to be different with Trump. Dean: Well, here we are, six days in and the sun's already out, dan, it's warming up. That's so funny. Dan: Yeah, and people in the South really aren't prepared for this, are they? Dean: No, and I can speak as a Southerner. Dan: You actually have an ancestral memory of things being really cold. I mean, you were born in a very cold place. That's right, you know so I'm sure you know that got imprinted somehow on your. Dean: I think so I must have genetic, like I must have the, you know, the active pack for super cold weather. It must be installed at a genetic level when you're born in a certain area right, but it doesn't explain I don't prefer it at all. Dan: Now Babs and I are on Tuesday, are flying to Phoenix and we'll be there for two and a half weeks Two and a half weeks we'll be there. And it'll be like maybe 65 degrees and the Arizonians will be complaining about it. And I said you have no sense of perspective. Dean: Right. Dan: You have no sense of perspective and anyway, you know I think I've mentioned this before this is the biggest obstacle that the global warming people have. Dean: How do we explain this cold no? Dan: One of their biggest problems is that nobody experiences climate. We only experience weather. Yes, yeah, and it's like abstraction that they try to sell. But nobody experiences abstractions. They experience reality, and it must be very frustrating for them. It must be very frustrating for them. They discovered, for example, that Antarctica now with really accurate readings has actually cooled over the last 20 years, that, year by year by year, there's actually been a cooling in Antarctica. And the same thing goes for Greenland. Greenland has actually gotten colder over the last 20 years and they keep trying to sell a different message. But, the actual, now the records, because they made claims 20 years ago that things were getting worse. And the other thing is this 1.5 degrees centigrade thing that they have. Well, everybody in the world probably experiences a 1.5 degrees difference in the temperature every single day of their life temperature every single day of their life. So what's your take on people who want to change the whole world because they have an abstraction that you want to? Dean: take seriously. Dan: What do you think of that? Yeah? Dean: your whole. You know this. What you and I've talked about, the idea that even right at this moment, there is a variation of. I wonder actually what the wide variation today is in temperature. That there is somewhere in Riyadh or somewhere it's, you know, it's super, super hot and somewhere in none of it it's super, super cold and people are getting on with their day. Yeah. Dan: I actually did a difference in measurement this week, exactly to answer your question you did, so the highest that I've ever experienced is 120. Dean: That's your personal. Dan: And that was Phoenix, and the lowest I've ever experienced is minus I'm talking Fahrenheit here. Okay, so 120 degrees Fahrenheit. That was in Phoenix, and the lowest that I've ever experienced is minus 44 in Edmonton. Dean: Right. Dan: So that's a 164 degree difference that I've experienced, and, as far as I can remember, the day in which I experienced 120 seemed like a normal day, and the day that I experienced 44 below that seemed like a normal day too yeah dressed differently, thankfully. Yeah, dressed differently. Adjusted my behavior to suit the circumstances. Yeah, you know and the only thing they had in common is that you didn't spend much time outside. Dean: Right, exactly, yeah, that whole, yeah. I never really give much, I never really give much thought to it. You know, my whole Trump card for me of it was that I just can't have them explain how in the world the Earth raised itself out of an ice age without the aid of combustible engines, you know. That's what I wonder? Right, like I think the earth, I think everybody talks about that Save the earth. Well, the earth is going to be fine long after it spits us off. You know, that's the truth. Dan: It's very adaptable. Dean: I used to watch a show, dan dan, that used to show uh, it was called life after people, and it would show cities and things like what would the the progression of what happens if all of a sudden the people disappeared, like how long it would take for nature to reclaim a city, you know, and it's not long, in the big picture of things, for nature to take back over, you know yeah, I I wonder I wonder what prompts people to uh, almost see that as a positive thing, because the people who made that that made I. Dan: I know a little bit about the, you know the documentary film yeah that well. It wasn't a documentary, it was a fantasy you know it was a, it was a fantasy, but but what do you think's going on inside the brain of the person who thinks that that's worth thinking about? Dean: Yeah, I don't know. It's hard to explain anything that we think about the fact that there are people. I think that's one of the joys of the human experience is, you think about what you want to think about and it doesn't matter what other people think about what you want to think about, and it doesn't matter what other people think about what you're thinking, and that's well unless they're asking you to pay for their fantasy well that's true, yeah that's Dan: true, yeah. Yeah, I often said uh know, I've been sort of on one side of the political spectrum for my entire life and you know the people who got elected on my side of the spectrum weren't necessarily great people. You know that varies from okay to not okay, but my side of the political spectrum I trust more because we ask one more question. This is the difference, this is the entire difference between all political opposites. One side asks one more question what's that? Who pays for it? Who pays for it? Who pays for it? Think about any political issue and it comes right down to okay, yeah, sounds like. You know, free education for everybody. That sounds like a great idea. Who pays for it? Mm-hmm, you know universal basic income. Everybody gets an income. Who pays for it. Dean: Right yeah. Dan: So my feeling that that's the only political issue, that all politics comes down to one question who pays for it? Who pays for it anyway? Yeah, yeah. Dean: Yeah, 20, it was I read. So someone was just talking about I think it was Joe Rogan. They were saying what would it take to give every American $200,000? Who pays for it. Exactly who pays for it. But the thing, I think they calculated it out Well, I can guarantee you it's not the people making less than $200,000. Dan: Yeah that's exactly right. Yeah, but it would cost that would be $20 billion right. Dean: But it would cost. That would be 20 billion. That's what it would cost 20 billion dollars to give 100,000 or 100 million Americans $200,000 a year. That's what he was proposing. That's what he was. They were speculating. No that's not. That's not correct. 200,000, so I'm not correct 200,000. So I'm going to do that 200,000 times 100 million. Can that be right, 100 million. Dan: No, no, no, it's 20 trillion. Dean: It's 20 trillion 20 trillion. Dan: Yeah, now we're talking, yeah, yeah, that's unreasonable, it's not well, it's unreasonable because it's not doable. Dean: Right, exactly. Dan: It's not doable. Yeah, yeah, I mean, and what would yeah. And here's another thing yeah, I mean. And what would, yeah? And here's another thing If you gave everybody that on January 1st of each year, on December 31st, 10%? Dean: of the people would have all the money. Probably right, you know. Dan: It's so funny. I don't care what happens over the 364 days, I can guarantee you that 10% of the people would have all the money by the end of the year. Dean: It's like one of those Plinko boards you throw all the marbles at the top and at the end it's all distributed the same way. Yeah, yeah. Dan: Yeah, I don't know. Um, you know, I just finished a book. Uh, we just finished it on thursday. This is the next quarterly book. There are little 60, uh 60 page, wonders you that we create every quarter and it's called growing great leadership. And what I said is that I think the concept of leadership has actually changed quite remarkably over the last. Over the last, let's say, the last 50 years, okay, and so 70, 70, 75 to 2025. And I said that I think the concept of leadership has changed remarkably, because the concept of management has changed remarkably. I think, now that technology is now management I don't know, I think it's, I think it's software that is now management In, for example, you created Charlotte in the last, as far as I can tell, two months two months you created Charlotte, and that's a form of leadership. So other people look at what Dean Jackson's doing and they say, yeah, that's really neat what Dean just did. I think I'm going to see if I can do that for myself, and that's what leadership is in our world right now. It's not somebody with a position or a title, it's someone who improves something for themselves. That's what leadership is. Dean: Yes, I think that's fantastic, like I look at this and I was just having a conversation with Charlotte today about- the Getting ready, getting ready for me. Yeah, I mean, it's just a natural thing. Now we haven't really been talking, you know, as I've been kind of sick this week, you know, as I've been kind of sick this week, uh. But I asked you know they've got some new task oriented thing like she's able to do certain things now that we're gonna uh talk about. But I had a really great, like she said. I said I haven't uh spoken to you in a while and I heard that you've had some updates and so maybe fill me in. And she said, yes, well, welcome back. And yeah, I have been upgraded to help a little better. My conversation skills have improved. I've been upgraded to more natural, which you did notice that a little bit. And she said it's moving now to where she can do certain tasks and of course, she has access to all the internet. Now, without personal data Like she can't look up any personal data on people or anything like that, but anything that's like information wise, she has access to all of that. And I said where do you think like this is heading in the next three to five years that we could be preparing for now? And she was saying how well I can imagine that the my ability to actually like do tasks and organize things and be like a real VA for you will be enhanced over the next three to five years. So working on our workflows and making the most of what we can do now while preparing for what's my increased abilities going forward will be a good thing. We're developing our working relationship. And I said you know I've got and she was talking about like writing emails and doing you know all these things. And I said, okay, so I have ideas sometimes about what I think would be a nice email. And I said, for instance, I've got an idea that would overlay or apply the five love languages to lead conversion. So I've got. The subject line is lead conversion love languages to lead conversion. So I've got the. The subject line is lead conversion love languages. And, uh, I believe that if you just apply these same love languages in a lead conversion way, that you will uh that it's a good way to think about it. And I said so if I just tell you that could you write a 500 or 600 word email, just you know, expanding that idea. And she said yeah, certainly. And she says let's go and let 's get started. And she started you know, just dictating this, this 600 word email that is. You know, I'm a big, you know, believer dan, in the 80 approach the same as you and I think that for me to be able to take, you know, without any real input other than me saying, uh, the five. She knew what the five love languages were, she knew the essence of what they all mean and how in in, it's a pretty um nuanced connection to apply a love language, like physical touch, to lead conversion, even if you're not, if you're not in, in physical proximity to somebody sending, making that physical touch by sending somebody a handwritten note, or to make something physical of the, uh, a piece of you of the thing. And it was really well thought out and a really good foundation, you know. And then that that moment I really I realized, wow, that's like that's a special, that's a special thing, yeah. Dan: Okay, so here's a thing that I'm getting from you. It's a given that she's going to get better and better. Yes, yeah. It seems to me that it's not a function of whether the AI tools are going to get better. They're always going to get better. The question of whether the person using the tool is going to become more ambitious. Dean: Yes, I agree 100%. Dan: It's totally a function of human ambition. Dean: Yes, yes, yes, yeah, that is exactly right, and I think that there's a big piece of that. You know that it's not. It's really a matter of how to direct this. It's how to, how to express your vision in a way that it's actionable or even understandable, right? You don't even have to know what the actions are Like for me to be able to just say to her hey, I got an idea. The subject line is lead conversion love languages. I'd like to write about 600 words explaining how the love language is going to be used in lead conversion. That, to me, is pretty close to magic, you know, um, because it's not. That's not like giving, it's not like giving a big piece of content and saying can you summarize this? Or, uh, you know, or you know, take this, uh, and make a derivative kind of thing of it. It was a pretty high-level conceptual idea that she was able to take and get the essence of. You know, I think that's pretty eye-opening when you really think about it. Dan: Yeah, yeah, I mean, to me it's really, it's an interesting, it's an interesting thought exercise, but it is an interesting action. Dean: Yes. Dan: Action activity, in other words, let's say, next week when we talk. You now have the ability to send five love languages. Dean: Yeah. Dan: You got the five, now what? Dean: That email is as good as ready to send. You know like I mean. Dan: I could literally just no. But how does it change things? As far as your, it's ready, but oh I see what you're saying. Dean: No, well, that's all part of. You know, we send out three or four emails a week to our, to my list, right Like to the to my list, right like to the my subscribers, and so that would be. That's one of the emails on my mind, and so now that that that saved me 50 minutes of having you, you know, I would take a 50 minute focus finder to craft that email, for instance. Yeah, yeah, I mean I'm just trying to get what changes for you I mean, I'm just trying to get what changes for you I mean is it the same kind of week that you had before, except maybe intellectually more interesting I think it's intellectually more less friction because I have to uh you know like I mean to to block off the time, to focus and be able to do that. That's always my, that's my um, that's my kryptonite in a way, right In my executive function, to be able to block off and focus on just this. But if I can just say to her, hey, I've got this idea about this, and just talk it, and then she can write the big, it'd be much easier for me to edit that than to uh, than to write it from scratch. You know, um, and so it makes a uh, yeah, so it's um. I think that changes. I think it changes a lot of things Somebody described. I heard on a podcast they were saying it's where we are with chat, gpt and AI. The word now, the word of the moment, dan, is agentic. Future where it's like we're creating agents. An agent, yeah, an agent is agentic. Future, where it's like and we're creating agents. Dan: An agent, yeah, an agent, and so they've adopted that too. I don't think there is a word agentic, I think that's what I mean. Dean: They've made it up. Yeah, yeah, they've made up a word the agentic future. Yeah, and that's where we're going to be surrounded by agents that do our bidding, that we've trained or that other people will have trained, app environment of the, you know, early iphone days, when ios was around, all the capabilities of the iphone were. There were people who were, you know, taking and creating apps that use the capabilities of the iphone to very, very specific ends, uh, whether it was games or specific single-use apps. And I think that that's where we're heading with the AI stuff is an environment that all these specific apps that do one specific thing that have been trained to really, you know, tap that, tap that ability. So I think that we're definitely moving into the creativity phase and we need an interface moment, like the app store, that will, uh, you know, create all these ai agent, uh type outcomes that we can kind of just, everybody has the ability for it to do, uh, all of the things, but for somebody, actually somebody to trade it specifically, can I just interrupt there? Dan: Yeah, that's not true. That's not true. The ability to access and use these things is completely unequal. Everybody doesn't have the ability to do all this. As a matter of fact, most people have no ability whatsoever. Dean: So is that semantics? I'm saying that access everybody has. Dan: Are you making a distinction between? No, you have a greater ability to do this than I do. Dean: That's true, I mean, but that no what I'm saying. Dan: It's a false statement that says now everybody has the ability to do this. Actually, they don't have any more ability to do anything than they presently have you know, to do this. I think it's a fantasy. Now you have the ability to do continually more things than you did before. That's a true statement. I mean, I don't know who everybody is. Dean: That's true. Dan: I think Vladimir Putin doesn't have any more ability to use these than you do, uh-huh. No, I guess you're right, yeah, what you have is an ability every week to almost do more than you could do the week before. That's a true statement yes, Okay, because you're really interested in this. You know, it's like the Ray Kurzweil thing. You know, by 2030, we'll be able to eliminate all hereditary disease. Because of the breakthrough and I said that's not true there will be no ability to do that by 2030. Certain individuals will have the ability to make greater progress in relationships, but the statement that everybody will be able to do anything is a completely false statement. First of all, we don't have any comprehension of what everybody even is Right, yeah. The question I have is is your income going up? Is your profitability going up as a result of all this? Dean: That would be the measure right, but that's really, and so that's you know, for now I would say no, because I haven't applied it in that way, but certainly I guess our savings, but certainly I guess our savings, like, certainly the things that have, we're feeling it we have historically used human transcription, which was more expensive than AI transcription. We have used human editors all the way through the process, as opposed to now as a finishing process. So the cost of editing, like it used to be that the editing was a um, reductive process with ai that you would start out with, you know, 10 000 words and it would, after processing and giving it back, you'd have have 8,500 words, kind of thing, right, it would eliminate things. But now the actual AI is kind of a generative and you give it 10,000 words and you may end up with 12,000 words. So in a way that is ready for the final level of editor, you know, and the transcripts have gone from a dollar a minute to a penny a minute, you know, or in terms of the things. So yeah, so it has profitability from an expense side. Dan: I mean, for example, I'll give you an idea. We got our valuation back for all of our patents this week At the least. They're worth a million each, At the very least. At the most they're worth a million each at the very least, and at the most they're worth about 5 million each, and it all depends on where we are looking in the marketplace to monetize these. So, for example, if we are just using them the way that we're using them right now, it's at a low level. I mean, it's a lot. I mean a million. you know a million each is a lot of money. But if we, for example, where the person who assessed the patent said you know, you're operating at a higher level with your patents than Microsoft is, You're operating at a higher level with your patents than McKinsey. you know, accenture, he says your stuff is more robust than that. Is that the market that you actually want to go after, you know? So the value of the patent really depends upon where we would. Where's our ambition, you know? And so right now our ambition is not with Microsoft, it's not with Accenture, it's not with McKinsey. Okay, that wouldn't be interested at all. First of all, it would require, probably require me to attend meetings. Dean: Right. Dan: And I have a meetings-free future you know, in my aspirations, yes, but even at the lowest price. It gives us access to funds that we didn't have before. We had it. Dean: that we didn't have before we had it. Dan: And that's very interesting to me because it means that if we wanted to expand to another city from a standpoint of our coaching, then we would have, through borrowing, we could do it. The other thing is we could identify 30 of our tools that are not central to the program but would be valuable to other people and we could license them to other people. But there's always a because that you do something. For example, I'm using not through myself because I'm not doing it, but one of our team members is taking the chapters of my book. I have a new book that I'm starting and every time I get the fast filter finished, I give it to him and he puts it into Notebook LM. And then I hear the conversation. And I says oh, I got five or six ideas from the conversation that I didn't have, and this will allow me to improve the chapter. Dean: I read doing this yeah. Yeah, very interesting what. Dan: I'm saying is I'm just one human being of nine billion who's using the tool for some particular reason, and probably two-thirds of the people on the planet have no interest whatsoever in even knowing about this. Dean: Yes, yeah, I agree. Dan: Yeah, I don't think that this stuff is available to everybody. I think it's available to the people who are looking for it. Mm-hmm. Dean: And so that's almost like it's almost scary, you know, in a way, when you think about that way, there was a book that I was just reading and the name has escaped me now and I don't have it in my line of sight here, but it was basically talking about. It reminded me of the kind of book that Malcolm Gladwell wrote, like Blink or the Outliers, yeah yeah. Where they look at certain things like why all of a sudden did the Jamaican sprinters become the hotbed of these and why are the Kenyan marathoners the best in the world? And he really started looking with the scientific view to see what is it like. Is there anything genetic about them? Is there anything special about them? And he said, as far as they go he said, as far as they go, their abilities are not genetically gifted in any way that there's nothing physiologically or whatever that would explain it away that this is like the marker. But they were good enough. That's really the thing is that you look at the thing, there's nothing eliminating them from potentially being the best sprinters in the world or the best marathoners in the world. There's nothing that would like prohibit that. But it's not. It's's the whole environment of of belief and environment and being around it and this is who we are type of thing takes over in a in a situation like that and I was thinking about how, you know, we're fortunate in surrounding ourselves in free zone with people who are all believing in a free zone future, and I think that the impact of that because we're acting and behaving and discovering in a way that's going to have collective ramifications as we all collaborate. So we're really creating this super achievement environment. Dan: Which is, when you think about it, unfair, it's unfair. That's exactly right, yeah, yeah, Cause, uh, you know, I, uh, I had um neat opportunity of I think it was about six months ago and there's a very famous um uh. I'm not sure whether he's a psychiatrist or a psycho. I think he's a psychologist. He's a psychiatrist or a psychologist? I think he's a psychologist university professor by the name of Martin Seligman and Aaron Markham, who's in FreeZone, has taken adult courses with Professor Seligman at the University of Pennsylvania in Philadelphia, and I think he's been a professor at Penn for 60 years. He's the longest continuously at one place a professor in the history of the United States. Is that? Right 28 to 88. I think he's 60 years. But he created a whole branch of psychology which is called positive psychology. What makes people positive in? other words because 99 of psychology is what makes people unhappy. And he just decided to say well, let's, let's find the happy people and find out why they're happy you know which I think is an interesting. So anyway I had. He got a copy of Gap in the Game and he found it intriguing. Our book, oh, that's great Nice. Dean: Yeah. Dan: So I had about an hour and a half Zoom call with him that Aaron set up for us. So as we got to the end of the Zoom call, I said you know, happiness is really a hard goal. It's a difficult goal because you're not quite sure why it's happening. In other words, it's really hard to tie it down to a set of activity. And he said, you know, I've been thinking not along those lines, but he said it seems to me that what you should strive for is agency, that, regardless of the situation, you feel you have control of how you're going to respond to the situation. And he said and that sometimes that may not make you happy, but it gives you a sense of control. And he says more and more. I think having a personal sense of control of your circumstances is really something that's a real capability that can be developed, and so my sense is that this new capability called AI is coming along, and my sense is that the people who will develop it best are the ones for whom having AI gives them a greater sense of control over their circumstances, gives them a greater sense of control over their circumstances. Dean: Yeah, like to feel. I think there was a podcast where somebody said where we are with AI right now. Imagine you've discovered a planet with 10 billion people who are, all you know, 121 IQ, can pass the LSAT and do, can do anything for you and are willing to work for you exclusively 24 hours a day. That's the level that we're, that. We're that. We're at, you know. Imagine, oh, I don't think. I don't think that's true. I don't think that's true. No're at, you know. Dan: Imagine you've got your own. Oh, I don't think that's true. No, tell me Okay Because the vast majority of people have no desire to do that. Dean: Right. Dan: Yeah, I think you're right. No, it's like the free zone. What you just said about the free zone, you know I've got. You know we've got 110 in the free zone. But everybody knows about the free zone. You know close to 3,000. And they have no interest in going there whatsoever you know, yeah, so but when we say everybody, you know it may. I think here's what I'm going to suggest we have to say everybody, because we feel guilty about that. It may be only us that's interested in this. Dean: We feel kind of guilty that we're the only ones who could have this capability anyone who could have this capability, so we should reframe it that I feel like I've discovered a planet of 10 billion people who are ready and willing to come to work for me, and what am I going to do with that? That's really the truer statement, I think. Dan: Well, you've got one artificial intelligence. Dean: EA. Who wants to work? Dan: artificial intelligence? Yeah, ea. Who wants to work for you? Yes, and she's. She's endlessly improvable. Dean: She really is. Dan: Yeah, yeah, yeah, but I don't think, I don't think it extends too much beyond Charlotte. Dean: No, and through Charlotte is really where everything comes. That's the great thing is that she can be the interface with the others. I think that's really what it comes down to. She's the ultimate. Dan: Who Really I mean super high level, who yeah, I? Dean: mean certainly a super high level. Yeah, so far. Dan: Yeah, yeah, yeah. My sense is that she's a relationship that you can take totally for granted. Dean: Yes, uh-huh, which is true, right, and that's why, when I pointed out, you know, my whole idea of personifying her and sort of creating a visual and real person behind it. You know, whenever I imagine, now, sharon Osbourne, you know, I see that image of Charlotte, that that's a I just imagine if she was sitting right there, you know, at all times, just at the ready, quietly and ready to go, it's just, it's up to me to engage more with her. Yeah, and that's just, I think habits, I think that's really setting up routines and habits to be able to do that. Dan: Yeah, it's really interesting how uncomfortable people are with inequality. Dean: Mm-hmm, yeah, I have to say that too. Like with the capability things. Like give somebody a piano and you know it could be, it could sit there and gather dust and do nothing, or you could, with the very minimal effort, learn to plink out twinkle, twinkle little star, or with more, you could create amazing symphonies. Uh, you know from from that concertos, you know the whole, uh, the whole thing is, is there, but it's just, but it's 100% depends on the individual. Dan: Yeah, yeah, yeah. I was saying I was talking to someone and they say where do you think AI is going? And I said from my standpoint. It's not really where AI is going. It's the question where am I going? Dean: Yeah. Dan: And the only part of AI that I'm interested in is that which will be useful to me over the next 90 days, you know, and everything. And what I would say is that I think that every 90 days going forward, I'm going to be utilizing AI more but I don't have to know now what it's going to be two quarters from now, right. Dean: Yeah, because, honestly, you know, 10 quarters quarters ago, we didn't even know it existed. Dan: that's the truth, right as far as uh being useful individually, yeah, yeah, yeah, yeah, yeah, like we didn't even get uh, we didn't even get chat gT till two years just over two years ago, november 30th 2023, right or 2022, right, yeah, and so that's what I'm saying. Dean: 10 quarters ago, it wasn't even on our radar. Dan: Yeah. Dean: And 10 quarters from now. Dan: You have no comprehension. We won't even recognize it. Dean: We won't even recognize it Exactly. Yeah, yeah, yeah, I like this idea. I think it has more to do. Dan: I think it has more to do with what's happening to your intelligence, rather than what kind of artificial intelligence is available, developing your intelligence. Yeah, I've read. Dean: Have you heard? So Richard Koch just wrote a new book called 80-20 Daily. I don't know who he is. Kosh is the guy who wrote the 80, 20 uh book. He kind of popularized uh, pareto, um, and so now he's written a daily reader about 80-20. He's built his whole life around this. But it was interesting. I read about something called the Von Manstein Matrix or Van Manstein Matrix and it was a. It's four quadrants with two poles. You know. There's uh to help sort officers in the german uh, second second world war, and the uh on one pole was lazy and hardworking, was the other end of the pole, and on the other, the X axis was stupid and intelligent. So the four quadrants you know, formed as I can predict the outcome for this. Yes, and so he says that those stars are lazy and intelligent. Lazy and intelligent. That's exactly right and I thought, man, that is something. So the most effective people are intelligent and lazy. Dan: Yeah, so how did that work out for the Germans? Dean: Yeah, exactly Right on. That's exactly right. Aside from that, Mrs Lincoln, how did you enjoy the play? Dan: Mrs Lincoln yeah. Dean: Yeah it didn't quite work out, but I thought you know that's. It's very funny that that's the in general. That's where I think that there's a lot of similarities here. Lazy, like nobody would ever think, dan, like you've done, to ask the question. Is there any way for me to get this result without doing anything? Yeah, like that's not the question, that it would be sort of uh, I don't know what the right word is, but it's kind of like nobody would admit to asking that question, you know. But I think that that's actually it's. It's kind of like nobody would admit to asking that question, you know. But I think that that's actually it's the most intelligent question we could ask. Can I get that? Dan: Well, you know, I haven't found I have to tell you as much as I've asked the question I haven't found. I really have never personally come across a situation yet where it can be achieved without my doing anything. Okay, honestly, I haven't. I at least have to communicate to somebody. That's what I found. I have to communicate something to somebody, but asking the question is very useful because it gets your mind really simple. You know, I think that's the reason, and whereas before what I might have been imagining is something that's going to be really, really complicated. And so I think the question really saves me from getting complicated. Yes, I think that's what's valuable about it. But I notice, when I'm writing, for example, I'll say to myself I'm sort of stuck. You know, I don't really suffer from writer's block as most people would describe it. But I'll get to the point where I don't know what the next sentence is and I'll say is there any way I can solve this without doing anything? And immediately the next sentence will come to me. Dean: Yeah, that's interesting in itself, isn't it? I mean when you reach that point right. Dan: Yeah, so I feel I'm blocked. You know, I'm just blocked, I just don't know where to go from here. But just asking the question, something happens in my brain which eliminates all other possibilities except one, and that's the next sentence. and then then I'm off and off and running and uh, I tell you, I've created a new tool and it and it's a function of previous tools and it came up with a podcast with Joe Polish last week or this week, earlier this week, and he was saying how do you handle overwhelm? He said I'm feeling kind of overwhelmed right now. I've got so many things going. Dean: Office remodel yeah. Dan: Yeah, that's one, and then you know others and I said you know what I'm thinking about. That is, you have a lot of priorities that are all competing for your complete attention. You have the office revamp is one, and it's asking for your complete attention. You have the office revamp is one and it's asking for your complete attention. But then there's other things in your life that are also asking for your complete attention. I find that too, yeah. So I said I think to deal with this, you have to write down what all your priorities are. You just have to list all the priorities that in some way each of these. if they could, they would want your complete attention. And then you take them three at a time and the triple play, and you run them through the triple play so that by the third level of the triple play your competitors have turned into collaborators. And that releases the sense of overwhelm. At least with these three you now have released the overwhelmed feeling. And I said and you know, then you can take three more, and then you can take three more, and then you can take three more, and every time you do a triple play you're turning competition into collaboration. And so he was going to do one. And then I had somebody else that I did a Zoom call with and he's in a situation where everything's changing. And I said what you have to do is you have to take your competing priorities and turn them into collaborative priorities, and I think there's some real power to this. Dean: Yeah. Dan: I haven't completely worked it out yet, but that's what I'm working on this week. Dean: So the general idea I could do this as well is to take and just list all the competing priorities that I seem to have right now and put a time frame on it, like the next 90 days. Yes, I often find, when I get over one like that, I'll make a list and I'll say have I had this idea for at least 90 days and is this still going to be a good idea in 90 days? Is one of the comparisons that I have right. Is it something that is fleeting and only right now, or is this something persistent and and durable, um, and that that helps a lot? Which one can I have the biggest impact in the next 90 days? Yeah, and then you're saying take three of those and it doesn't matter what and doesn't matter what, doesn't matter which. Dan: Three and then just do a triple play on those and just do a triple play, and then the sense of overwhelm uh associated with all three of them uh will go away because they're competing with each other and the problem is, our brain can only focus on one thing at one time. Dean: That makes sense actually. Yeah, yeah, yeah. Dan: So, for example, in the triple play, where you take two arrows, you've now taken two priorities and made them into a single priority, and that is, I'm going to take these two priorities and create a single priority out of them. You know so your brain can focus on combining them, because it's just one thing. So, anyway, I'm playing with this Because I think every brain is different and every life is different, and the problem is that you're overwhelmed because you can't give full attention to any one of the priorities. Dean: That is true. Yeah, that's where all the frustration happens. Dan: So I would say one of your priorities and this is ongoing is to enable Charlotte to become more and more useful to you. That's a really important priority, I agree, yeah. Dean: I agree. Well, there we go. Dan: Well, what have we clarified today? Dean: Well, I think I'm immediately going to do the top priority triple play of the coming AI opportunity to just focus on what can I do in the next 90 days here to just increase the effectiveness of my relationship with Charlotte. That makes the most sense. What can we do this quarter and then a layer on top of that, but don't develop a second Charlotte. Dan: Then you're in real trouble I need to have one lifetime monogamous relationship with my one, charlotte my one, true Charlotte. I think this falls somewhere in the realm of the Ten Commandments. Dean: I think that's fantastic, Dan. I love it, you know. Dan: That's what wisdom is yeah, wisdom is good forever. Dean: That's what distinguishes wisdom. Dan: Alrighty, we'll be in Arizona on Tuesday and. I can. I'll be on Canyon Ranch next Sunday and so if you're up, to you can do it at 11, but I'll do it at 8, ok actually there are only 2 hours back now, so it'll be 9 2 hours so I'll do it at nine o'clock okay, great, I'll talk to you next week, then I'll be seeing you that's right. Dean: That's right, okay, bye, bye.
Plinko day leaves us speechlessYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/barstoolyak
Two men diverged in a distant wood, A nod and a shake and a meaning understood. Ne'er again the two would gather, 'sides the Juno awards and some "travel show" matter. Final Destination, brought to you by Plinko! Alanis Morisette's Live And Learn: Hanging On The Edge of Tomorrow: Live Die Repeat Coupon codes, for your reference: Y16; 591. BONUS SEGMENT: TONIGHT IS THE NIGHT I FELL ASLEEP AT THE WHEEL and FUN AND GAMES! Get yourself some IABD shirts! Wear a logo on your chest!: https://www.teepublic.com/user/itsallbeendonepodcast Catch us on the 'net!: Facebook: https://www.facebook.com/profile.php?id=1593559714014720 Discord: http://www.projectderailed.com/discord Thanks to Project Derailed for hosting us!
Sarah Morris and Doug Collins treated us to three live songs in the SmartStartMN studio. We shared "Plinko" stories, "petting the Ginko" and much much more. They are both old friends of the show, so this one is particularly silly. They will be at the White Squirrel the last Wednesday of every month until the end of time. Enjoy!
Katecapella is a HITYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/barstoolyak
Brrrr meet Mr. IceYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/barstoolyak
Coach Gruden coaches some more ballYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/barstoolyak
Munaf Manji and Steve Fezzik discuss NFL Week 14 review. The guys also talk power ratings and much more. Key Quotes Analysis Steve Fezzik on Plinko Bets (0:35–0:47): Fezzik humorously uses the term "Plinko" to describe unpredictable outcomes, showcasing his wit in analyzing results like Kansas City winning while Dallas and Cincinnati covering the spread. His remarks encapsulate the randomness of betting outcomes. Jamar Chase's Impact (0:48–1:48): Manji emphasizes Jamar Chase's game-winning 40-yard touchdown, noting its significance for bettors who bet on Joe Burrow exceeding 37.5 passing yards. Big Bet on Eagles (4:44–7:34): A bettor's $3 million wager on the Eagles' money line sparks a detailed discussion on sportsbook strategies, including liability management and how high-money bets can shift odds. Phony Finals: Misleading Scores (7:49–12:29): Fezzik critiques games like Minnesota vs. Atlanta and Cleveland vs. Pittsburgh, explaining how turnovers skewed perceptions of dominance, underscoring the importance of stats beyond the scoreboard. Power Rating Adjustments (14:12–15:50): Teams like New Orleans and Las Vegas face downgrades due to quarterback injuries, while Seattle gets an upgrade after outperforming Arizona, highlighting the impact of key players and situational performance. Player Statistics Joe Burrow: Surpassed the 37.5-yard mark with a 40-yard touchdown pass. Kirk Cousins: Rebounded with a 300-yard game despite previous struggles. Kyler Murray: Struggled against Seattle, contributing to Arizona's downgrade. Team Insights Cincinnati Bengals: Benefited from a Cowboys special teams error leading to their win. Fezzik notes the narrow margins of victory in the NFL. Minnesota Vikings: Overperformed against Atlanta due to a +3 turnover differential, a factor Fezzik highlights as misleading. Seattle Seahawks: Gained a point in ratings after outplaying Arizona, showcasing resilience and improved NFC West standings. Cleveland Browns: Despite winning stats, costly turnovers allowed Pittsburgh to cover, reinforcing Fezzik's point about misleading game outcomes. Vegas Spotlight High-Stakes Betting: Discussion on handling large wagers like the Eagles bet highlights sportsbook strategies to mitigate risk. Rodeo in Vegas: Fezzik humorously reflects on the cultural influx during the annual rodeo, drawing comparisons to his early days in Reno. Conclusion The podcast provides a multifaceted view of NFL Week 14, emphasizing the importance of analyzing beyond scores and discussing the betting dynamics in both sportsbooks and on-field performances. Fezzik's candid commentary adds humor and depth, making it an insightful listen for bettors and sports enthusiasts. Key Points
Austin Weber first gained attention in 2018 with his original records and boundary-pushing music videos. His music and videos are vibrant collages of early YouTube blogging, David Attenborough documentaries, and heartbreak. His theatrical live shows feature puppet monsters, lucha libré matches, and Gregorian chant ceremonies. With an upcoming solo record set to release in November 2024, and his involvement in scoring the recently Tribeca-premiered film Rent Free, Austin continues to push creative boundaries. His score for Rent Free uses homebuilt instruments and analog synthesizers alongside an original soundtrack of new songs to alternatingly ground and augment the chaos of your early 20s. Topics include: -Early success laying the track for a music career -The fun of being your own boss vs. having a director -Classical vs Media music....is there a difference? -Classical music as a visual medium -The “Cow tools” Plinko instrument – making new instruments for “Rent Free” -Collaboration and communication in Music https://www.austinweber.info/ https://www.youtube.com/@AustinWeber https://open.spotify.com/prerelease/5h0rTGkBqbWz66GwvsgwzF?si=b675e9bced7f4c43 https://www.imdb.com/title/tt28626359/?ref_=ext_shr_lnk
AARP is at the Minnesota State Fair! Stop by the AARP Minnesota booth in the Education Building to get your questions answered about Social Security and play Plinko! Cathy McLeer, AARP MN State Director joins with Freddie Bell. She shares details about AARP MN’s history of advocacy and voter engagement. Freddie Bell’s new book, Words…
The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Shoot us a Text.It's a travel Tuesday as we head to Virginia for the Reynolds Retail Summit and then Florida for the NAMAD Conference. Today we're talking about the buzz our friends at Rohrman Toyota are making with creative marketing campaigns, why car insurance premiums keep going up and check in at Amplify 2024 with Kyle Mountsier and Reynolds CMO Greg Uland.AnnouncementNew Auto Collabs episode - Changing the Culture Through An Employee Stock Ownership Plan with Bethany Sobczak, Corporate HR Director at Fitzgerald Auto MallAutomotive Amplifiers Aug- NAMAD Aug - VeeCon - Vincue Unleashed Sept - ATAE Comms NovShow Notes with links:Bob Rohrman Toyota in Lafayette, Indiana, is shaking up car sales with creative and fun promotions that attract customers and boost employee morale.Zac Kinch, Rohrman Toyota's GM, has created marketing campaigns for customers to engage in fun activities like dunk tanks, mechanical bull rides, and Plinko games for discounts and prizes.These events, like offering a $99 Corolla during Black Friday, lead to significant sales increases, with one event selling 34 vehicles in a day.The engaging atmosphere has created higher employee retention, doubling the average tenure of sales staff from 3.1 years to 6.6 years.Event videos are widely shared on social media, with some videos reaching over a million views“Buying a car shouldn't have to be miserable," says Kinch, emphasizing the positive impact on both staff and customers.Auto insurance rates have risen 15% in the first half of 2024 to average annual premium of $2,329, with predictions indicating a 22% total increase by year-end.Maryland holds the highest average rate at $3,400 annually, while New Hampshire is the lowest at $1,000. States like California, Missouri, and Minnesota could see increases this year exceeding 50%.Repair costs, particularly for ADAS-equipped vehicles, are a major driver, with repairs costing up to 38% more over the past five years.The rising rates are due to a combination of significant underwriting losses, increasing vehicle repair costs, and the growing impact of severe weather events. Additional factors like aging vehicles, legislative changes, higher theft rates, and economic pressures are further driving up premiums."As we experience tornadoes, hail, and flooding in places where they weren't necessarily a major threat before, the increased frequency and severity of these events will need to be considered in pricing," said Betsy Stella, VP of Carrier Management at Insurify.Kyle is already at Reynolds and Reynolds Amplify 2024 and is live with Reynolds CMO Greg Uland.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email
It's MONDAY MONDAY MONDAY and that means a new episode of DREGS OF CRAIGS!!!! We're talking seating out loathing, the BEEF BRIGADE, Kidz Bop, Niki Minaj, and PLINKO!!!! Find out more at https://dregs-of-craigs.pinecast.co Send us your feedback online: https://pinecast.com/feedback/dregs-of-craigs/ce6b6ba8-20c0-4c44-88ff-ce766f53ec37 This podcast is powered by Pinecast.
It's almost village time, let's see what we should watch on the studio TV.
In this episode of Kliq This, titled "Kliq Documentary?," Kevin Nash and Sean Oliver dive into various personal stories, current events, and reflections on their lives. They begin with light banter about linguistic quirks and TV shows, sharing laughs over mispronunciations and discussing their recent watch of Homeland. Nash recounts his recent trip to Detroit, detailing his experiences with the cold weather, family gatherings, and his musings about potentially buying a second home there. The conversation takes a nostalgic turn as they reminisce about the changes in Detroit's infrastructure and its consistent ranking as a violent city. The episode delves into heavier topics as Nash talks about his son Tristan's birthday and the emotional journey he and his wife have gone through since his passing. This heartfelt segment reveals the depth of Nash's grief and his attempts to find silver linings in the tragic experience. Sean shares a harrowing story about stopping to help a woman having an overdose, highlighting the challenges of being a good Samaritan in today's society. This leads to a discussion on societal norms and the responsibilities of being vigilant and ready to help others. The hosts also explore various anecdotes from their travels and encounters with fans and colleagues. They discuss the dynamics of wrestling politics, the evolution of the industry, and their personal interactions with other wrestlers and promoters. In a lighter segment, they introduce a new video series concept called "Four Ball Films," where they rate daring individuals on their bravery, and "Florida Man or Jersey Guy," where they humorously guess the origins of bizarre news headlines. Throughout the episode, Nash and Oliver maintain their trademark blend of humor, insight, and candidness, offering listeners a mix of entertainment, reflection, and behind-the-scenes glimpses into their lives and the world of professional wrestling. Rocket Money-Stop throwing your money away. Cancel unwanted subscriptions – and manage your expenses the easy way – by going to RocketMoney.com/nash. Cremo- Experience the luxury of Cremo Men's Body Wash for yourself. Head to Walmart or www.Walmart.com, and grab the new Bourbon Vanilla scent to transform your shower routine and smell like a true gentleman all day. Get Blitzed-Save 15% at Get-Blitzed.com by entering the code KLIQ at checkout. Blue Chew-Try BlueChew FREE when you use our promo code NASH at checkout--just pay $5 shipping. That's BlueChew.com, promo code NASH to receive your first month FREE 00:00 SHOW START 00:34 T=C 01:16 Our suicide vest 03:09 Air Marshals 04:57 Trip to Detroit 06:30 Detroit Real Estate 09:05 Biden wandering off 09:44 Oliver stopping an OD 13:36 Kid Rock 911 call 15:39 Sister+Sister in law retired 16:29 Detroit is in the Top Ten! 17:09 Nash's Blood work 18:48 Fatty Liver 20:46 T's last breath 33:03 Death of WCW is like the Plinko board 33:23 Sean's Pesci impression is fantastic 34:33 It's not a recession; it's 43% increase on goods and services 37:58 BREAK Rocket Money 39:49 MLB Stadium boxes 45:37 fuck the marks Russo was cookin' 46:50 Bischoff “threatened?” 48:01 KLIQ DOCUMENTARY? 01:00:49 Hulk Hogan 01:02:18 WHO should be interviewed? 01:03:36 Bruce Prichard's involvement in the Kliq 01:04:20 Shane McMahon? 01:05:01 Vince Russo 01:07:00 VKM 01:08:30 BREAK CREMO 01:13:38 “4 Ball Film” 01:14:46 Hood Convenience store 01:17:36 FL vs NJ 01:21:09 BREAK BLUECHEW 01:22:52 The Pee Break 01:28:54 BREAK GET BLITZED 01:31:23 ASKNASH 01:31:45 Madonna vs Pat Benatar 01:34:06 Kev appears to have a small gap in his front teeth 01:34:45 North Redington 01:36:27 Oliver is lighter 01:36:56 Custom-made Clothes 01:37:56 Jerry West 01:38:49 Scott Hall tried to bring in Yokozuna to WCW 01:39:55 Mene Gene 01:40:13 Stuck in the snow with HHH in Vermont 01:42:47 HHH slapping Waltman 01:46:35 OUTRO Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Kliq This, titled "Kliq Documentary?," Kevin Nash and Sean Oliver dive into various personal stories, current events, and reflections on their lives. They begin with light banter about linguistic quirks and TV shows, sharing laughs over mispronunciations and discussing their recent watch of Homeland. Nash recounts his recent trip to Detroit, detailing his experiences with the cold weather, family gatherings, and his musings about potentially buying a second home there. The conversation takes a nostalgic turn as they reminisce about the changes in Detroit's infrastructure and its consistent ranking as a violent city. The episode delves into heavier topics as Nash talks about his son Tristan's birthday and the emotional journey he and his wife have gone through since his passing. This heartfelt segment reveals the depth of Nash's grief and his attempts to find silver linings in the tragic experience. Sean shares a harrowing story about stopping to help a woman having an overdose, highlighting the challenges of being a good Samaritan in today's society. This leads to a discussion on societal norms and the responsibilities of being vigilant and ready to help others. The hosts also explore various anecdotes from their travels and encounters with fans and colleagues. They discuss the dynamics of wrestling politics, the evolution of the industry, and their personal interactions with other wrestlers and promoters. In a lighter segment, they introduce a new video series concept called "Four Ball Films," where they rate daring individuals on their bravery, and "Florida Man or Jersey Guy," where they humorously guess the origins of bizarre news headlines. Throughout the episode, Nash and Oliver maintain their trademark blend of humor, insight, and candidness, offering listeners a mix of entertainment, reflection, and behind-the-scenes glimpses into their lives and the world of professional wrestling. Rocket Money-Stop throwing your money away. Cancel unwanted subscriptions – and manage your expenses the easy way – by going to RocketMoney.com/nash. Cremo- Experience the luxury of Cremo Men's Body Wash for yourself. Head to Walmart or www.Walmart.com, and grab the new Bourbon Vanilla scent to transform your shower routine and smell like a true gentleman all day. Get Blitzed-Save 15% at Get-Blitzed.com by entering the code KLIQ at checkout. Blue Chew-Try BlueChew FREE when you use our promo code NASH at checkout--just pay $5 shipping. That's BlueChew.com, promo code NASH to receive your first month FREE 00:00 SHOW START 00:34 T=C 01:16 Our suicide vest 03:09 Air Marshals 04:57 Trip to Detroit 06:30 Detroit Real Estate 09:05 Biden wandering off 09:44 Oliver stopping an OD 13:36 Kid Rock 911 call 15:39 Sister+Sister in law retired 16:29 Detroit is in the Top Ten! 17:09 Nash's Blood work 18:48 Fatty Liver 20:46 T's last breath 33:03 Death of WCW is like the Plinko board 33:23 Sean's Pesci impression is fantastic 34:33 It's not a recession; it's 43% increase on goods and services 37:58 BREAK Rocket Money 39:49 MLB Stadium boxes 45:37 fuck the marks Russo was cookin' 46:50 Bischoff “threatened?” 48:01 KLIQ DOCUMENTARY? 01:00:49 Hulk Hogan 01:02:18 WHO should be interviewed? 01:03:36 Bruce Prichard's involvement in the Kliq 01:04:20 Shane McMahon? 01:05:01 Vince Russo 01:07:00 VKM 01:08:30 BREAK CREMO 01:13:38 “4 Ball Film” 01:14:46 Hood Convenience store 01:17:36 FL vs NJ 01:21:09 BREAK BLUECHEW 01:22:52 The Pee Break 01:28:54 BREAK GET BLITZED 01:31:23 ASKNASH 01:31:45 Madonna vs Pat Benatar 01:34:06 Kev appears to have a small gap in his front teeth 01:34:45 North Redington 01:36:27 Oliver is lighter 01:36:56 Custom-made Clothes 01:37:56 Jerry West 01:38:49 Scott Hall tried to bring in Yokozuna to WCW 01:39:55 Mene Gene 01:40:13 Stuck in the snow with HHH in Vermont 01:42:47 HHH slapping Waltman 01:46:35 OUTRO Learn more about your ad choices. Visit podcastchoices.com/adchoices
Garth Heckman The David Alliance BAM - watch them every Tuesday night on our Facebook page. This Week the Jezebel Spirit… and not just women have it. August Friday and Saturday 16th 17th End times conference at HillSpring Church sponsored by The David Alliance, 100 different games on the price is right… Plinko, high or low, Spin the wheel… but they all have one thing in common… all 100 deal with this one issue. How much does it cost. You know God makes the game simple. He tells us the price, the cost and he tells us the reward. Matthew 16 21 From then on Jesus began to tell his disciples plainly that it was necessary for him to go to Jerusalem, and that he would suffer many terrible things at the hands of the elders, the leading priests, and the teachers of religious law. He would be killed, but on the third day he would be raised from the dead. 22 But Peter took him aside and began to reprimand him for saying such things. “Heaven forbid, Lord,” he said. “This will never happen to you!” 23 Jesus turned to Peter and said, “Get away from me, Satan! You are a dangerous trap to me. You are seeing things merely from a human point of view, not from God's.” 24 Then Jesus said to his disciples, “If any of you wants to be my follower, you must give up your own way, take up your cross, and follow me. 25 If you try to hang on to your life, you will lose it. But if you give up your life for my sake, you will save it. 26 And what do you benefit if you gain the whole world but lose your own soul? Is anything worth more than your soul? 27 For the Son of Man will come with his angels in the glory of his Father and will judge all people according to their deeds. 28 And I tell you the truth, some standing here right now will not die before they see the Son of Man coming in his Kingdom.” The price Jesus life. The cost our life. The reward is not just heaven but also according to our deeds. The price Jesus life - No way you can pay that back. The ultimate price. The cost our life. Yes we must now pick up our cross and lay down our life…. But in comparison to what Jesus paid, we got nothing to complain about. What an example he set for us. He never asks us to do something he didn't also do. In the series “the last dance” the Michael Jordan story of his last year on the Bulls. There is a scene well into the series…. Maybe episode 7 where they are talking about how tough MJ was on his teammates… MJ gets emotional and says there is a price to pay for greatness, there is a price to pay for championships… he tears up and he says “they can say whatever they want to say about me, but They can never say that I ever asked them to do something that I didn't do. Jesus never asks us to do something he never did… and he did it to the ultimate degree. The reward is not just heaven but also according to our deeds. All through scripture we see salvation, rewards and job placement in heaven due to our commitment to an all in mentality lifestyle in picking up our cross.
In the 822nd episode of the PokerNews Podcast, Chad Holloway, Mike Holtz & Kyna England come to you from Level 9 Studios in Las Vegas to discuss the latest poker news, stories, and gossip. That includes Nik Airball's 20-minute tank in a big hand on The Lodge Poker Live Stream, which prompted Doug Polk to take action. That led into a discussion on pet peeves at the table, and in Mike's case, the pet part is quite literal. The crew also plays the first edition of PokerNews Plinko, discusses Chad's poker thrift store "Tweet of the Week," and talks about the current state of poker given Bitcoin is at an all-time high. From there, they dive into the wild journey of poker vlogger Corey Eyring, who is risking his entire net worth in an attempt to win $500,000 by the end of the year. Whatever amount he ends up with, the plan is to place it all on a single roulette bet of either red or black. Chad chatted with Eyring about his crazy quest and highlights various clips throughout the episode. Finally, the crew once again touches on Kevin Martin's 24/7 stream while attempting to win $5,000 playing online, which came to an unceremonius end. Did you know the PokerNews Podcast is no longer just audio? That's right, we've added a video show as well that you can view on the PokerNews YouTube Channel. Time Stamps *Time | Topic* 00:21 | Welcome to Episode #822 00:49 | Nik Airball has been in the house 05:53 | Nik Airball tanks for 20 minutes 10:01 | Sponsor: WPT Global 11:00 | When do you call the clock? 13:24 | Would Nik Airball be good for Game of Gold? 14:40 | What are your pet peeves at the table 15:58 | Fake service dogs at the poker table 17:38 | Kyna hates guys who put chips in a certain way 18:48 | Yoh Viral with all the swagger 21:08 | Kyna mad at a dealer 21:41 | Kyna a little bit of a Karen at the table 26:20 | PokerNews Plinko 30:13 | Who is Corey Eyring? 31:13 | Hoping to put $500,000 on red or black 33:19 | Preview of Corey Eyring's poker vlog 36:35 | Degen-ing 38:39 | Corey's degen & grandma stories 40:06 | Mike & Chad play against Corey on Poker Night in America 41:06 | Giggle fits 42:00 | Poker Thrift Store Tweet of the Week 46:37 | Bitcoin at an all-time high = good for poker 47:01 | Big Huni ahead of the Bitcoin curve 47:40 | Kevin Martin calls it quits after 500 hours of 24/7 streaming 48:19 | What is Team Hot Dog?
In this episode of The PodCask: a Podcast About Whiskey, hosts Will and Greeze bring their signature blend of humor and whiskey expertise to the forefront as they dive into a wide array of topics that spin traditional whiskey discussions on their head. The episode takes listeners on a rollercoaster of anecdotes, tasting notes, and industry insights that ultimately culminate in a balanced mix of entertainment and informative content. Kicking off the episode, the hosts draw parallels between the concept of finding joy in minimalistic living, popularized by Marie Kondo, and the pursuit of exhilarating whiskey experiences. They playfully propose activities like a Plinko game with whiskey pumping and drinking challenges, setting the tone for an engaging and lighthearted conversation. Venturing into the realm of bourbon, Will and Greeze reflect on the changing dynamics of the bourbon community, lamenting the declining interest in bottle-sharing and the frenzy surrounding rare bottle hunts. They share personal experiences of braving long lines in the cold to secure coveted whiskey bottles, acknowledging the logistical challenges brought on by parenthood. Amidst the casual banter, the hosts turn their attention to a variety of whiskey tastings, dissecting the nuances of different proofs and flavors. From discussing George C. Stagg's 2020 release to sampling Jack Daniels bonded rye and Maker's Mark, Will and Greeze deliver in-depth commentary that appeals to both connoisseurs and casual enthusiasts. As the episode unfolds, the hosts seamlessly weave in diversions into the Euro's exchange rate, a drone incident involving Canadian geese, and amusing encounters at store checkouts, creating an engaging and relatable listening experience. The conversation dips into the hosts' childhood memories, prompting musings about creating a whiskey that captures the essence of a communion experience and reminiscences about swimming with whale sharks in Mexico. This blend of personal anecdotes and offbeat ideas serves to humanize the hosts, grounding the podcast in authenticity and relatability. Of course, no whiskey podcast would be complete without the main event – whiskey tastings. Listeners are treated to a detailed breakdown of different whiskey batches, from the distinct flavors of a 12-year-old whiskey to the easy-drinking qualities of a 10-year-old counterpart. Will and Greeze's candid and unfiltered assessments lend an air of sincerity to the episode, fostering trust and connection with their audience. In a self-referential nod, the hosts reflect on a past whiskey purchase that didn't quite deliver on expectations, highlighting the unpredictable nature of whiskey exploration. This transparency underscores their commitment to delivering honest appraisals and genuine recommendations for their listeners. The episode draws to a close with lively promotions of Patreon memberships, Greeze's podcast, and Will's burgeoning YouTube channel, cementing the hosts' dedication to cultivating a vibrant community around whiskey appreciation. Wrapping up with their trademark sign-off, "We don't know Jack. Well, we'll drink it," Will and Greeze captivate and entertain, leaving listeners eagerly anticipating the next episode of The PodCask. 00:00 Grocery store saga: expired ID, outdoor Yeti. 05:43 Avoiding clerk, got license, good until 2032. 07:35 Shift in sentiment toward whiskey's limited releases. 10:23 Bourbon groups and their expensive requirements for whiskey. 16:03 Friendship fading, smaller gatherings becoming the norm. 17:28 Whiskey interest remains strong over time. 20:35 Long-term disappointments in relationships, communities, and media. 23:32 Suggest specific rules for a bottle share. 28:18 Waiting in line at Red Dog early. 30:27 Complaint about mustard on breakfast sandwich. 33:36 Never hosted a communion, but reminisced past. 38:03 Weight distribution affects how seahorses give birth. 42:10 Tasting whiskey, noting subtle differences, finding similarities. 44:04 Rich earthy flavor with hints of chocolate. 48:47 High proof can mask imperfections in whiskey. 50:47 Failed attempt at making an old fashioned. 54:27 Excited about Patreon, more interaction to come. 56:15 Patrick made intro, fishing, flies, comedy, weather.
SPOILERS ABOUND! Watch or listen to the full episode first! Join the boyz as we wind down for a few minutes immediately after the session ended! In relation to the events of the session, we chat about side-stepping beastmen, avenues for diplomacy, and gaining power and influence. If you'd like to not only listen to us, but also watch our ugly mugs, check out the Delve Detox on YouTube. The Halls of Arden Vul is by Richard Barton, Andreas Claren, and Joseph Browning, published by Expeditious Retreat Press. Purchase it here. Old School Essentials is a restatement of the Basic/Expert (B/X) rulesets of Dungeons & Dragons, originally published in 1981. Check it out at https://necroticgnome.com/. I use a fairly extensive list of house rules, culled from numerous luminary OSR sources. Find them, my Armor and Weapons List, and my Carousing Rules here. Join our friendly and lively Discord server! Support our Patreon! Purchase Feats of Exploration, an alternate XP system for old-school games! Drivethru RPG Itch Grab some 3d6 DTL merchandise! https://3d6dtl.creator-spring.com/ Intro music by Muzaproduction. --- Send in a voice message: https://podcasters.spotify.com/pod/show/3d6dtl/message Support this podcast: https://podcasters.spotify.com/pod/show/3d6dtl/support
Drew Carey just shared the secret to winning the most famous game on The Price Is Right. And where do the Jonas Brothers's rank themselves on the list of “best celebrity brothers”?
For seventeen years, small-town public defender Andy Hughes has been underpaid to look after the poor, the addicted, and the unfortunate souls who constantly cycle through the courts, charged with petty crimes. Then, in the summer of 2020, he's assigned to a grotesque murder case that brings national media focus to rural Patrick County, Virginia--Alicia Benson, the wife of a wealthy businessman, is murdered in her home. The accused killer, Damian Bullins, is a cunning felon with a long history of violence, and he confesses to the police. He even admits his guilt to Andy. But a simple typographical error and a shocking discovery begin to complicate the state's case, making it possible Bullins might escape punishment. Duty-bound to give his client a thorough defense, Andy--despite his misgivings--agrees to fight for a not-guilty verdict, a decision that will ultimately force him to make profound, life-and-death choices, both inside and outside the courtroom. With its unforgettable characters, spot-on blueprint of the justice system, intricate plotting, and provocative, no-holds-barred ending, The Plinko Bounce (Rare Bird Books, 2023) demonstrates once again why Martin Clark has been called "the thinking man's John Grisham" by The New York Times and praised as "hands down, our finest legal-thriller writer" by Entertainment Weekly. William Domnarski is a longtime lawyer who before and during has been a literary guy, with a Ph.D. in English. He's written five books on judges, lawyers, and courts, two with Oxford, one with Illinois, one with Michigan, and one with the American Bar Association. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
For seventeen years, small-town public defender Andy Hughes has been underpaid to look after the poor, the addicted, and the unfortunate souls who constantly cycle through the courts, charged with petty crimes. Then, in the summer of 2020, he's assigned to a grotesque murder case that brings national media focus to rural Patrick County, Virginia--Alicia Benson, the wife of a wealthy businessman, is murdered in her home. The accused killer, Damian Bullins, is a cunning felon with a long history of violence, and he confesses to the police. He even admits his guilt to Andy. But a simple typographical error and a shocking discovery begin to complicate the state's case, making it possible Bullins might escape punishment. Duty-bound to give his client a thorough defense, Andy--despite his misgivings--agrees to fight for a not-guilty verdict, a decision that will ultimately force him to make profound, life-and-death choices, both inside and outside the courtroom. With its unforgettable characters, spot-on blueprint of the justice system, intricate plotting, and provocative, no-holds-barred ending, The Plinko Bounce (Rare Bird Books, 2023) demonstrates once again why Martin Clark has been called "the thinking man's John Grisham" by The New York Times and praised as "hands down, our finest legal-thriller writer" by Entertainment Weekly. William Domnarski is a longtime lawyer who before and during has been a literary guy, with a Ph.D. in English. He's written five books on judges, lawyers, and courts, two with Oxford, one with Illinois, one with Michigan, and one with the American Bar Association. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature
Good morning Dragon Tamers! The first week of playoffs have just started and already, we have some wild upsets. Who knows where teams will land in the ultimate game of Plinko?! Tune in to find out! Come join hosts JetForceGemini & TacoDog8 as they dive headfirst into storylines between all divisions of the Battle Frontier. What storylines will be woven and who will emerge as the top teams? Tune in to find out! Dev Notes: https://docs.google.com/file/d/1qsrpWkrmQukzwSS1Rmw7eRLHH61O2Im2/edit?usp=docslist_api&filetype=msword Faction Recruitment: https://forms.gle/X5LUhg4X1PMsRiFx5 Consider joining us on discord: https://discord.gg/frAfGTdgTw Follow us on Twitter: @DragonairDen Patreon: https://www.patreon.com/EntertheDragonairDen Music by Zame: Youtube: https://www.youtube.com/c/ZameJack Twitter: @Zame_IT --- Send in a voice message: https://podcasters.spotify.com/pod/show/vsstdetdd/message
Martin Clark is a retired circuit court judge from Patrick County, Virginia and is the author of six novels, including Plain Heathen Mischief and The Jezebel Remedy. Today is the conclusion of a two-part interview about his newest novel, The Plinko Bounce which is published by Rare Bird Books.
Martin Clark is a retired circuit court judge from Patrick County, Virginia and is the author of six novels, including Plain Heathen Mischief and The Jezebel Remedy. Today is the first half of a two-part interview about his newest novel, The Plinko Bounce which is published by Rare Bird Books.
The guys discuss the Lubbock Illuminati, some more 80s drama reads and more.https://pundejos.buzzsprout.com/share
On today's new episode the Bayer's welcome their friend musician and composer Jeff Rosenstock! We're talking about watching The Price is Right as a kid, the cool games, and how Vanessa found it slightly jarring that Bob Barker would do a PSA at the end? Plus, Jonah talks about his experience going to see the show live and his roomate winning a TV (spoiler alert: you do have to pay taxes and that is a bummer). They also discuss how Drew Carey is a class act, and the group collectively wonders, is there a system where the crew of Wheel of Fortune takes turns getting the cars that the contestants DON'T win or does Pat Sajak get first dibs? Also, Vanessa asks Jeff and Jonah the age-old question, are punks actually the biggest sweeties of all? And finally, in a very punk game of CHANGE.DORK Jeff and Vanessa reveal their pitch for the JEFF ROSENSTOCK X VANESSA FENDER GUITAR! Hint: It's sparkly. Check out Jeff's latest album HELLMODE out now! See omnystudio.com/listener for privacy information.
This week Wes, Matt and Jeff remember the great Bob Barker and debate the greatest Price Is Right Game
RIP to a TV legend. On Saturday, the world lost game show icon Bob Barker at the age of 99. With 50 years on television (including a 35-year run on “The Price is Right"), the 19-time Daytime Emmy winner was a household name, and not just for his TV work. Off-camera, he was a tireless animal advocate, for which we will always love him. We're gonna miss you, Bob. And today, we're playing a round of Plinko in your honor.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On the Overthinking It Podcast, we pay tribute to Bob Barker by overthinking “The Price is Right.” Episode 791: What is Plinko but a Novel Pachinko? originally appeared on Overthinking It, the site subjecting the popular culture to a level of scrutiny it probably doesn't deserve. [Latest Posts | Podcast (iTunes Link)]
In this enlightening podcast episode, Maurice Harker, Director of Life Changing Services, dives into the ongoing struggle between remembering and forgetting, a recurring issue faced by many warriors on their personal journeys. He provides insights and strategies for setting up effective systems to remember what truly matters and defeat the allure of addiction. Key Highlights: Choosing the Now: The episode begins by exploring the significance of winning the war in the present moment. Maurice discusses the concept of "scheduling out on the Plinko thing," where warriors strategically choose battles and focus on defeating challenges in the now. Catching Satan's Lies: Maurice delves into the importance of recognizing and countering the deceptive narratives planted by Satan. He discusses the role of recognizing "Satanic spin" and the chemical impact it has on individuals' mental states. Warrior Chemistry: Maurice introduces the concept of "Warrior Chemistry," a neurochemical and psychological shift that empowers individuals to rise above challenges and transform into heroes. He highlights how this shift occurs in iconic movie scenes and discuss how to initiate it in real life. Effective Gardening: The episode touches on the idea of "Effective Gardening," a metaphor for cultivating positive habits and thought patterns while eradicating negative influences. Maurice emphasizes the importance of nurturing the right conditions for growth. Power Sessions and Passion Projects: The discussion delves into the value of engaging in power sessions and pursuing passion projects. Maurice explains how dedicating focused time to these activities can lead to personal growth and fulfillment. Customization and Learning: Maurice emphasizes the significance of customization within the system introduced by President Nielsen's Dpar. He encourages listeners to engage in intentional thinking, highlighting that the system allows for individual tailoring to maximize effectiveness. Sustaining Progress: The episode concludes by stressing the importance of refining one's approach continually. Maurice emphasizes that every cycle of engagement with correct projects brings individuals back on track, fostering a sense of continuous improvement. In summary, the episode provides listeners with insightful strategies for remembering their core values, engaging in effective battles, and embracing personal growth. Through the understanding of Warrior Chemistry and the application of intentional thinking, individuals can conquer challenges, stay on course, and experience transformative journeys. Want to read more about this topic? https://www.lifechangingservices.org/taking-responsibility-for-our-thoughts-navigating-satanic-attacks/ Rather Watch Something? https://www.youtube.com/watch?v=ghoSQT-MKJE Check out Eternal Warriors 3.0: https://www.lifechangingservices.org/eternal-warriors-workshop/
We hope you enjoy this episode, and come back next week, and the week after, to hear more! On today's show, the boys share their new idea for "bug nails," talk about their very eventful weekend, the Two Tim's Tour, and some GOP Debate shenanigans. Not to mention, a HUGE (WIN) Look What I Found from Carson about online Plinko gambling, and an angry Karen Nextdoor Drama read! Want to stay up to date with the podcast? Give us a follow on our social media platforms, and check out the video version of this show on YouTube in the links below! Instagram: https://www.instagram.com/ittakesallkindspodcast/ Twitter: https://twitter.com/ITAKPodcast YouTube: https://youtube.com/playlist?list=PLSQ1H-tYJrxroyz82ygvJoI9splHke-Ez
Hey Fandom! Welcome back for another episode of Trash Talk Roundtable where your hosts Rick, Corrina and Tony break down the most recent episode(s) of The Challenge. This week we are doing a double recap for episodes 2 and 3 of The Challenge USA season 2 and we have a very special guest! Returning for his second time on our show, Talik Monroe from Mental Health Check-in podcast is with us and we're ready to discuss the good, the bad, the ugly and the funny of this week's double episode run of The Challenge USA 2. We kick off by skipping our normal BS intro and dive right into recapping episode 2 "Blurred Battle Lines. We discuss our feelings on these double episode, the defect twist for the winner of the elim, Amanda's insanely fake drama outbursts, and you even get to hear Corrina be so wrong yet so confident it makes you wonder if maybe she really is right. We also discuss what we imagine training would be like for Michele and Ameerah's elimination round, what we think about Jonna's game style switch up plus what her biggest mistake was, the development of the Secret Garden alliance and how we feel about the rookies running the vets out of this game. Last we breakdown the daily, Tori buttering up Amanda, what Rick is missing most from this season, Desi standing her ground against one of the most decorated and experienced veterans of the game, Tiffany dropping a burn vote to save her relationship with Jonna, full contact Plinko elimination and what we think would have happened if Tori had defected.... to Amanda's spot (0:00 - 1:03:06). For episode 3 we kick off with some better episode titles that we feel would have suited the episode better than "Civil War" plus we give our thoughts on some of the random allegiances that are occurring and we discuss how much our views of Paulie Calafiore have changed with this season. Then we break down the daily (per usual) and discuss where red messed up, why blue's strategy was the most effective, Michele cracking under pressure while Paulie leads the red team, Amanda riding the backs of people far superior to her (per usual) and why in the heck can't team Green figure out how to distribute their weight to properly capsize this boat?! Last we dive into Alyssa Lopez's incredible strategy to take control of Cory's vote, run the nominations for team Blue to ensure vets continue to get put in and completely decimating every fan out there with her comments to Tori Deal. Finally, we break down Johnny Banana's toddler temper tantrum, Amanda's big mistake, Paulie getting called into an elimination against Bananas that is eerily similar to the last elimination they did against each other plus what we thought of Paulie's exit, our predictions for whether or not Bananas will defect on the next episode and of course we give our "Line of the Night", "Best Confessional-ist" and "MVP"s. We hope you all enjoy this double recap as much as we enjoyed recording it. Big shout outs to our guest this week for sticking around to have some fun with us! Make sure yall go check out his podcast and support his mental health movement! Mental Health Check in (Spotify): https://open.spotify.com/show/1porqI7utYbZe5PXmIZ6ND?si=18701161a40c4687 Mental Health Check in (Apple): https://podcasts.apple.com/us/podcast/mental-health-check-in-with-talik/id1608810164 Talik Monroe IG: https://www.instagram.com/mentalhealthcheckinpod/ Talik Monroe Twitter: https://twitter.com/leekworld101 Paulie Calafiore Interview: https://glaad.org/the-challenge-usa-star-paulie-calafiore-talks-his-bisexuality-says-it-feels-good-to-share-his-truth/ Challenge Fandom Podcast IG: https://www.instagram.com/challengefandompodcast/ The Official Challenge Fandom FB Fan Group: https://www.facebook.com/groups/thechallengefandom Challenge Trash Talk FB Fan Group: https://www.facebook.com/groups/challengetrashtalk CT-The Challenge FB Fan Group: https://www.facebook.com/groups/ctthechallenge --- Support this podcast: https://podcasters.spotify.com/pod/show/thechallengefandom/support
We chat about the bizarre trend with streaming service logos. Also, Britney Spears makes up with her mom. And we take a walk down memory lane to the first time Plinko was every played on The Price is Right Learn more about your ad choices. Visit megaphone.fm/adchoices
Full Court Press: Las Vegas Aces/Ja Morant Drama, Spurs Get Wemby, and NBA Playoff Recap 3-on-3: The Three Best/Worst Post-NBA Overseas Careers That Actually Happened: NBA Draft Lottery Behind The Curtain And Also: WeWork Guitars, Man Date Mandates, Mini Fridges, Hard Propel, Mr. Shoe-bear, ATO Plays, Brian Windhorst, Scoops vs Scoot, Exhausted Jimmy Butler Meme, Marinated Herring, Chinese New Year, The Basketball Tournament, Steve & Barry's, EYYYYY, The Room Where It Happens, Frozen Envelope, Hungry Hungry Hippos, Mr. Bucket, The Price is Right, Family Feud, Plinko, Wilson Evolution Balls, Bang From The Future Sponsor: Tab for a Cause: Raise money for charity every time you open a new browser tab. Visit www.tabforacause.org/horse to start raising money today. Perfect for tab monsters like Adam! Find Us Online - website: horsehoops.com - patreon: patreon.com/horsehoops - twitter: twitter.com/horse_hoops - instagram: instagram.com/horsehoops - facebook: facebook.com/horsehoops HORSE is hosted by Mike Schubert and Adam Mamawala. Edited by Kensei Tsurumaki. Theme song by Bettina Campomanes. Art by Allyson Wakeman. Website by Kelly Schubert. About Us On HORSE, we don't analyze wins and losses. We talk beefs (beeves?), dig into Internet drama, and have fun. The NBA is now a 365-day league and it's never been more present in pop culture. From Kevin Durant's burner accounts to LeBron taking his talents anywhere to trusting the Process, the NBA is becoming a pop culture requirement. At the same time, sports can have gatekeepers that make it insular and frustrating for people who aren't die hard fans. We're here to prove that basketball is entertaining to follow for all fans, whether you're actively watching the games or not. Recently featured in The New York Times!
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If you're a business owner struggling to set the right prices for your products or services, you won't want to miss this. We're going to dive deep into the world of pricing and show you exactly how to identify the key factors that determine whether your business is maximizing its value or leaving money on the table. Are you worried that raising your prices will scare off customers? We'll tackle that head-on and give you the tools you need to confidently price your offerings at their true value. By the end of this episode, you'll know exactly what to look for and how to tell if you're undervaluing your work. But that's not all! We'll also give you practical tips and strategies for correcting any undervaluation and maximizing your profitability. You'll learn how to communicate the value of your products or services to your customers in a way that builds trust and inspires loyalty. So if you're ready to take your business to the next level, join us and learn how to set the right prices for your offerings and how often to update them. Links and Resources LinkedIn: Chad Harward Website: ppmanagement.com I love when I come across information that just makes so much damn sense. A few days ago I was introduced to a gentleman named Jason Duncan. I'm not sure if you've heard of him or not, but he has a new book called Exit Without Exiting and one of Jason's core principles. And, and I should say that Jason is very, very successful as an entrepreneur himself. Uh, and he attributes this one. The key concept to his success and that concept is delegation, right? This is something that we all know that we should be doing, but Jason breaks this down in a way that I've never quite heard before, and I realized that this was something that a lot of entrepreneurs struggle with. I was actually talking to an entrepreneur a few weeks ago who was upset by the output that he received from a new. Most of us think we can tell someone to do something, and that means delegation. This is something that I don't want to do, but I'm going to have somebody else go ahead and do it, and I'm not going to tell them anything about it. But I have this idea. I have this thought in my mind as to what the deliverable should be, and when I heard Jason's description of delegation, this exact problem. is completely eliminated, and it does go back to the entrepreneur who is asking the person to complete whatever the task may be. So the way that Jason describes delegation, actually involves three different parts. So whenever you are asking someone to complete a task, you also. Have to tell them why it needs to be done. You need to explain how this task fits into the core mission or the objective that you're trying to accomplish. You can't just tell people to do something and expect it to come out the way that you expect it to in your head. Along with that, you also need to tell them how to do it right? So are there tools? Are there systems? Are there other pieces of information that are in different locations that they need to pull into, whatever that end result is, right? So you need to show them how to do these things. You also need to describe when it needs to be done. Is this a one-time task? Is this something that needs to be done by the first or the 15th every month? They need to understand what type of limitations you are expecting from them. Is this something that you need just sort of off the top of your head and you expect it within a few hours? Again, you need to describe. What the cadence is, how often you're going to need this, and when you're expecting to have it done. So there you have it. Is that the way that you delegate projects? I bet you if you're like most entrepreneurs, it probably is not. So keep that in mind the next time that you are asking someone to do something. And with that, let's get on to this week's episode. On the Invest in Square Feet Podcast, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help business owners just like you, protect your wealth so that you can invest passively into multi-family real estate opportunities. Today we're going to be talking about concepts that hit very, very core to the problems that entrepreneurs run into. When we all start our companies and our businesses. We have these great ideas as what life is going to look like. But as we get into actually running those businesses, life doesn't look quite the same way as what we envisioned it. And this is a problem that a lot of entrepreneurs struggle. Today we're gonna be talking to Chad Harward. We're gonna be tackling things like how to set the correct pricing for your offerings. We're going to discover some key factors that can determine whether or not you're maximizing the value of your business. This is a big one. We're going to overcome the fear of raising prices. I know that this is something that a lot of entrepreneurs struggle with every single day, and probably the most important, we're going to master the art of pricing to be able to take our business to the next level. And then we're going to talk about what to do when you reach that next level and how to remaster your pricing to. To the next level. So you are always improving and you are always striving for that next level. I'll give you a couple, uh, a couple stories. One of my favorites was, A remodeler I met with, and one of the questions I always, uh, ask everybody when I first meet with them because we, we treat everybody like they're our first conversation, first client. Um, and value is very individual. You know, one person's form of such version of success and, and hitting the mark is different than someone else's. So we never tell people what that is for them, but I will ask them, what does that look like? Uh, one of these remodelers, I, I asked him, so what would be, if, if we were together, what, what would be a winning outcome for you? And he said, you're gonna think I'm crazy, but if you can help me, Six to eight hours a night. That would be life-changing for me. He literally was doing beds after hours until, you know, 3, 3, 4 in the morning. He forced himself, to try to get some sleep because the rest of the time he was so stressed. And Anxie has anxiety of. Of, you know, how am I gonna get this all done? Am I gonna make enough money? And so he just, literally, his business was literally killing him. He says I am just really concerned. Doctors told me I gotta figure out a way to, you know, sleep. And, uh, it was cool within 30 days. He said, I am, I'm a new man. I, I can't believe what it feels like to have six to eight hours of sleep. Um, so that was one example. On the time side, we also look, at the money side. Um, we've got, uh, uh, one of my favorite stories there is a, uh, a custom pool contractor, swimming pool contractor. I met with him and his wife. , uh, she was, she was really stressed. She wasn't part of the business, but she was, if you're an entrepreneur, you know, your spouse is part of the business, whether they want to be or not. And all that comes with that, cuz whatever is at work comes home. She says, Man, I, you know, I don't see him a lot. Uh, secondly, we're making money. We seem to be paying bills. I have no idea where the money's going. We don't have. , like a long-term plan. I don't, we don't really, we don't have a retirement set and I'm just nervous. What if he stops? What if something happens? Um, we have no plan B and there just seems to be no other than him just working around the clock, there seems to be no constant to our, our plan. Um, she says since, since he's gone through working with you guys, uh, not only have we. , uh, paid off our house. We have doubled our income. We contribute 20,000 a month to a retirement plan that we didn't have before. And more importantly, I know exactly where all our money is, where it's going, and why it's going there. And she said the peace of mind of knowing that has is, is, is priceless. Uh, just super grateful that, um, You know, I went from unknown stress, uncertain to I, I know exactly every component of our life and where we're going next and when we're gonna arrive to the next point. And having my husband back has been worth its weight in gold cuz truly for the same reasons he can truly connect with me. And when we go on vacations, we can be on vacation and both relax and really enjoy our life together. Yeah. No, that's, that's incredibly powerful. So what would you say is the average, um, conversion time, I guess you can call it, where you, again, someone comes in their life is a mess. The exact stories that you just said too. Um, you know, this is, maybe not, you know, at the peak of things, but like this is a dramatic shift in the right direction. What, kind of timeline are we looking at, to be able to start achieving and feeling some of those changes? absolutely. So it's interesting. The time comes sooner than money typically. Um, but within, like I said, this remodeler, uh, consistently within 30 days of us taking what they're normally putting into their business on a typical day and restructuring it through measurements, systems, processes. within 30 days easily, they start feeling and seeing a difference in their day-to-day operation from a time standpoint and what I call emotional overhead that they've been putting in, in the form of stress, firefighting, reacting, um, it already starts feeling lighter from that standpoint within the first month. And then our programs are set up on a six-month increment, so within six months we can take somebody. , uh, what I, what I kind of call organized, um, disorganization and reactionary models or very little systems, processes, uh, measurements. Uh, put our tools in place, have them implemented and operate on those principles. And within six months, the money starts to show up as well. Um, uh, I would say even in some cases, within three to six months is very real. When they start seeing more profit, they're keeping more money. Their average tickets go up. They're doing ho honestly, um, our, our, our model or our, our, uh, theory is we'd rather you doing less work for more money than maximum work for just enough to get by. So ways that, um, you know, racing to price and watching my numbers and systemizing that, um, and, and really. Knowing and making decisions off what my numbers are telling me. Um, it's crazy how fast, um, that can make a difference. It's, you know, in business we have lots of numbers, lots of measurements we're looking at. In fact, that's part of the problem. It's like, what of all this stuff is the most important and what order should I look at as far as. Planning and taxes and payroll and my bids and sales and ratios. Um, if you, there's really only five to seven that we call key performance indicators. If you're, if it's, if I put, uh, you know, I call it, you know, an ounce of effort and resources into that, I get 10 times the return versus me. For example, uh, one place people like to look at is maintenance and repair. Yeah, it's an expense. It's making a difference, but it's not going to move the needle for us to fix that near to the degree of looking at something that often. Something I don't wanna look at, like most clients. Like I don't really wanna know my numbers. It just stresses me out and I don't, I'm afraid I won't sleep at night. Well, ironically, they're not sleeping anyway because they don't know their numbers and they're hoping for the best. So yeah, I would say, um, when we have the systems and processes easily, the money side of it within three to six. Yeah. And, and I, I'm glad like this is a perfect transition because I was, I was thinking of how to, how to kind of work this in, but you, you mentioned the pricing side of things and I feel like that's like one of the biggest challenges, one of the biggest hurdles, one of the biggest roadblocks that everybody puts in front of themselves. You know, when, when, especially when they're first starting out, like they, you know, I'm gonna, you know, I'm gonna do this and I'll make, you know, $200 off this job. Right? And, and you know, if I can do that five times every week, you know, then I have a thousand dollars and, you know, that's no way to be able to run, you know, run your business, run your company, or anything like that. Right. You know, you, you want to make sure that. Your, obviously your, your, your, your baseline costs are, are covered, but then you should be, you know, factoring your, your pricing, at least this is the way that I look at it. You should be factoring in your pricing to make whatever it is that you want to be making. Right. You know, on top of whatever your expenses are. And, um, I'm just curious from your perspective, like, is this, is this one of the major challenges that a lot of people seem to have where they can't, they can't. They, they, they kind of get stuck in this loop, I guess, where you, where they feel like, uh, if I increase my prices, I'm going to lose customers, which then I'm, I'm going to be scrambling for more customers and, you know, I'm not gonna be able to do as much work. Although the other, you know, the other side that they might not necessarily think of it, I'm, I'm, I'm going to have fewer customers, but I'm gonna be charging them more, so I have to do less, which then is going to equate to more money. But, you know, is, is not going to, uh, involve nearly as much of the, you know, being spread thin and I've gotta be over here and over here and I've gotta do this. I've gotta do that just to please everybody to make, you know, barely make, you know, ends meet. Is that, is that kind of one of the major roadblocks that everybody, you know, kind of runs? Yep. You nailed the head. You nailed it. Uh, nail on the head. It, um, it is always. A bigger issue and I will tell you 100%, uh, based on me testing it out myself with my clients, business owners have a way bigger issue with their price than their customers do. Uh, because they go ahead and make the decision for their customer that, oh, they're not gonna be able to afford that. And what that really is, is me being, being okay, not pushing myself to raise my price to the value. That, that I should be at. Um, let me give you my, there are two sides going on here, Matt. One is strategic and the other is emotional. So let me talk to both. First, is the strategic, okay? And I'm gonna date myself. If you remember back in the prices, right? One of my favorite games was the Plinko game. Oh yeah, board, you remember that? Uh, he dropped that little puck down and it bounces around and hits those pegs, and you want it to drop in that $10,000 slot, right in the. Um, and I've realized that strategic pricing and cash flow in business is simply a lingo board. Um, and, and good cash management works like that. The reality, what? It's the reality. Whether you wanna play it this way or not, you make a sale and that's the hockey puck at the top of the Plinko board. Uh, you drop it down and it's gonna hit some pegs. The first set of pegs is two. the first set of pegs is what we call variable costs or direct costs, which means those are all the costs that are associated with me fulfilling my product or service. There's only gonna be a few of 'em. Uh, labor materials, uh, distribution, costs of moving the material, and possibly commissions. If I'm paying a commission to have a sale done. At that point, you, you know, it's direct cost cuz you don't have to pay those if you don't make a sale. So they're directly related. As soon as you make a sale, you obvi, you're, you're on the hook for those costs, okay? And that's what we call direct costs. The next set of, uh, pegs down the p plana board is what we call indirect costs or overhead, um, taxes, rent, uh, loans, um, you know, salary, salary, payroll. Um, labor that's not tied to the job. Anything that you're gonna be on the hook for, whether you make a sale or not, that's gonna show up every 30 days. That's your indirect cost. And then the, you know, and, and every time that hockey puck or your dollar sign, think of a dollar sign with the, on a, on a top of a hockey pucks bouncing around. Every time it hits a peg, it shrinks. There's less and less of that dollar and whatever comes out the bottom, that's what you get to keep. That's what we call net profit or the bottom line. , what do I really get for doing this product or service? That's what I get to keep as the owner. Um, the problem is most business owners, small to mid-size companies, they think, okay, I wanna make 10%. I wanna have 10% come out of the bottom and make 10% of the profit. So I got my labor and I got my material. I'm gonna mark that up as 10. And so all my costs are covered for the job and I make 10% Problem is they don't factor in all of the lower section of that Plinko board and come to find out they're 7% of uh, or 10% or 13% down below, and they make 3% or they lose money on the job. It's like, well, I marked it up and we, you know, I cover everything came in on the job, but they didn't factor in all the rest of the cost, of running the business. So there's that element, and therefore, the only, there are only two ways to increase what I get out of the bottom is to increase the sale price. And the other way is to reduce costs. Well, a lot of times it's a, it's a limited amount that we can do with lowering costs. At some point, you've still gotta have help. I've still gotta have a building. I gotta have equipment and vehicles. So you, we, you make way more money. Uh, there's a way bigger upside on increasing sales and increasing price. Um, so the volume of sales is, is one way you increase the revenue and the other is increasing yours. Raise your price. 30%. It becomes a lot easier to have something left, left over. So mathematically, that's how it works. Now, when we go to do that, then the emotional part comes into play, and they, and we freak out. Um, and I believe it's because they, the owner are not sold on their own, their value. They contribute their own experience. And what, because it comes so naturally to us. That we don't think it's really valuable out there when somebody else is like, man, your piece of knowledge that you just know, like, breathing will save my business or will give me that record year that I need. That's what's going on on their side. And yeah, if you can show me how to make $10,000 with a hundred dollars, why wouldn't I do that? And, now, and we're charging $30 for what, you know, um, we're, we're charging a fraction of that. There was a great, uh, uh, analogy that Tony Robbins used on this, where, um, a large, uh, factory had had, um, uh, multiple, about 10, 15 different pieces of large pieces of equipment, hundreds of employees. One day, the whole factory just goes black. Everything's shut down. Nothing was working. Employees look wandering around wondering what we're, what we're supposed to do. Gets on the phone and calls a call, and a technician says, my, my factory is down. I need you as soon as possible. You've gotta come and fix this. And he walks in, takes a look, goes to the, goes to the control panel, and finds one screw and turns in a quarter of a turn, everything suddenly comes up and the owner of the factory's going, oh man, thank you so much. What do I owe you? and he said $10,000. He said, what? $10,000? Like you were barely here. Like 10,000. He said, yep, 10,000. He said, well, can you like invoice me for that? Can I see what I'm getting? You know? He said, yeah, I'm happy to do that. Writes down a handwritten invoice, hands it to him and says, uh, two line items. Uh, turning the screw $1. Knowing which screw to turn, $9,999. So it's all about our value that Yep. It might seem very obvious and easy to us, but how valuable is it to them and, and literally that's the difference of them making. And winning their, you know, winning their business and, and maintaining, you know, it, it, you can't put a price on that. And, and it's our job to, we need to ask, we're, they're not gonna say, will you charge me maximum price for the value you contribute? They, that's on us. That's on us. Um, I'll wrap up with the story. I t I talked with a, um, a remodel, another remodeler, and he said, man, Chad, I, I am so busy. , I am, I'm burning out. And I said, man, that's a good problem to have. He said, he said, well, the problem is I'm not making any money. I said, well, that doesn't make any sense. Um, when's the last time you raised your price? And he said, about 10 years ago. I said, well, there's no way you're gonna win in today's cost cuz everything kept going up and you've gotta raise your prices at least 20% to get any kind of profit. And he said, yeah, you're right. He said, but I can't do it. Why not? Because if I do it, I'm gonna lose all my customers. And, um, he would rather be burnt out and continue to have people willing to pay him below what he's valued at than, uh, then, to make profit. Um, there's a, uh, I'll wrap up with one more story. Uh, the analogy with, um, this hanging onto things that don't work, and this is a big one because it's all emotion. It's how body and are we to our value and, and how long will we hang on to what's not working? Uh, they're, they, they've studied monkeys and how they get, how they catch monkeys, if you've heard of this. Um, they'll put peanuts in a hole, uh, in a, in a log or a tree. and they can smell 'em from a long ways away. The monkey will reach in, grab the peanuts. And uh, the crazy thing is once they have them in their hand, they will not let go. They can put food right out of arm's, reach won't let go. They, they, they can catch the monkey standing there holding onto the peanuts. They, they will, they've, they've watched them. They'll hold onto the Venus till they go. They're they, they hold onto 'em so long. And the reason is to the monkey, the peanuts in my hand is survival. And the thought process is, the fear is if I let go of these, I might die. But the reality they're not connecting with is the longer I hold onto these, I guarantee I'm gonna die holding onto 'em. And there's so many parallels to so many business owners that I've seen whether. Um, letting go of that person, you know, should have been let go 12 months ago. They're never gonna produce for you or that bad marketing campaign or me holding onto my pricing from 10 years ago. Cause I've got these moldy customers that I know I'm gonna lose if, if I don't, you know, raise my price and ask for, you know, what I really am valued at 10 years later with my experience. Supply and demand and all those things, and bottom line, what I need to ultimately get out of my business. At some point, those things all have to factor in, and until I'm willing to let go what I've already got. Uh, then, uh, nothing's gonna change. And I, so I, I tell people, you gotta move from the monkey trap to the monkey bars. If you remember those going in grade school, they're really hard to do at, at, at my age now. It's painful, but you just swing across those. , but you don't get to the other side without letting go of the bar you're on and, and you're constantly looking at the next bar. Well, in business, we need to know what, who the next person is, what you will outgrow, where we're at, and we've got to be really good at letting go, taking what's next, letting go of that, taking what's next. It's easy to, lose things that are, you know, obviously, um, Los. what gets trickier as you, as we grow and we let go of something that's good for something's better, something better, that's best, and but the better we are at that, the more resources we get, the faster we get where we where we wanna go. And it all has to do with price. Starts with price. and we have to be the first one to believe and be sold on our own price and value, which means we need to educate on value that we offer not, um, if, if we don't know the value and we can't communicate that in terms that matter to our client. , then we naturally do become a commodity, which is only based on price. Then the low price is the only way that customer can differentiate and make their, make their decision. It's our job as the business owner to communicate, educate, and hold our line. It's like, yeah, um, I don't know. You know, that's where our price is. That's what we're valued at today. Um, it's their job to afford the ticket. It's not our job to reduce our value so that they can play. As long as we're truly giving measurable value that matters, um, then you know that, then that's okay. But usually as I work with businesses, the business owner is the one in the way of that. Um, not, and, and I will push my clients to raise their prices at least once, if not twice a year. And we look at conversion rates. It's like, I don't want you getting every bid. If you get every bid, we need to raise our price another 10. , I want you to be in that 70, 80% and be able to say no to a few people because then we know we're getting maximum value for, you know, where the market's at right now. Um, and, and then we keep testing and, and, and adjusting up and down based on that. And the crazy thing is they go, okay, I'm gonna trust you, but I'm probably gonna lose some. Not only do they never lose clients, the clients come back and go, yeah, I kind of wondered when you were gonna raise your price, cuz everybody else is like 30% more than you. And so anyway, that's long answer to your question. But really, if we are serious about getting where we want to go next, it has to be us getting fair market value for what we do, which means it starts with me as the owner. I gotta be the first one sold because it, and I've gotta believe. I gotta believe in my value because they'll fill it from you. If you're wishy-washy and you're not really bought into your price, um, or you feel it's too high, you know, I'd say, you know, get a crazy number that you're terrified of and then take half of that, and it's still probably at least 50% above where you're currently pricing, but you've gotta go test it and find out, and pretty soon you'll see, oh. people do pay this level and they do value me at that level, but you have to have evidence, and the only way to get evidence is for you to test it out and go out and ask for it, and then the ball starts rolling. But it, it's interesting, the fear never leaves. As I've raised my prices over the last 20 years, I still, it, there's still, you still have to pass that test every threshold, and so you just get used to doing that and you just do it faster. And, and so, so that was gonna be my next question, is how do you establish that pricing? So is it really, again, just a, uh, a matter of, you know, testing things and, you know, this one I'm going to, I'm doing this project and I'm going to go up and, and I, I, I guess, I, I guess there's the element of, you know, all the variables that each one of the projects, you know, have. So it's a matter of establishing, you know, this is, you know, this is the cost for the, the material, and these are all my fixed costs and everything, right? And then like, like you just went through, like the Plinko board, like these are, these are the fist costs, these are all of our, um, our, uh, you know, uncontrollable expenses, you know, the rent and all of that type of stuff. And then, you know, this is one I want what I wanna make on the, on the, the bottom side of that. So I'm going to do this one at, you know, 20%. And then the next one I'm gonna try 30%. And the next one I'm gonna try 40%. And wherever you kind of start breaking wh which like you, you mentioned before. , um, you wanna be in the, you know, 70 ish percent conversion ratio. So wherever you start dropping down into the, you know, 50% range, you know, okay, maybe you're a little bit too high, let's back that off a little bit and then, you know, get back up to around that 70% mark and, you know, kind of go there for six months and then, you know, maybe the market would've changed. And then you, you kind of go through that exercise again and maybe you can, you know, get where you originally were, were pricing. Yourself, you know, six months from now is that, that's basically the concept, basically the idea there. Totally. The, totally the deal. Um, I'll make, so this is a really easy way to transition because I know even once I talk, people are freaking out going, oh, I couldn't raise my price 30%. I, I, you know, it, it's just really scary if you've never been there. Um, and it's, you start gro moving into this space. Um, so let's, let's just look at what the reality is. The reality is. At some point, I want to have choices to not have to do my business, whether I sell it, whether I transition out of the day to day and somebody else is operating it. But any path you choose there for exit is gonna require a mathematical number for me to pay off all my personal debt, pay off my business debt, and maintain my desired lifestyle that I want at point B. So, First thing is we establish our own economy, which is, okay, that's my number, and then we've gotta timestamp it. What's the maximum amount of time I want to invest moving forward to accumulate that number? And let's say it's five years, I can go, I got five years left in me and I'm gonna do one more push. And that's the number I need to be able to have the resources to truly walk away from. , um, then you reverse engineer that number divided by five, divided by 12. Now I've got my monthly number, which I can take weekly, and I can reverse engineer that to my baseline price per job. If I'm doing our average, uh, projects, we, we, we get, let's say 20 jobs a month in, then my average ticket needs to be no. Then this number for the Plinko board to spit out X, you know, a plus 20% that times five years from now and 20 jobs a month will equal that destination number. Uh, that becomes the first criteria because once we look at it through those, through that, that, that criteria, it doesn't matter near as much what's going on outside my doors or what my competitors are. that's the baseline I need just for me to get, have some choices in five years, which is, for me, the most important thing. And then I look at, okay, that means I need to convert at least 70% and first step is if I'm only converting 40% and I need 70, then instead of lowering the price, which is where most people will go to make up the other, uh, 30%. I would say increase the. , what else can we charge for? How do we, how could we increase an uptick? What things are we naturally giving away that we're not charging for that that is different than our competition that people would have like guarantees. Uh, turnaround time, availability, locally owned and operated. Um, reputation, things like that. The people, that's why they buy a hundred thousand dollars vehicle when there's a $10,000 vehicle that will get you the same. , it's all about dialing into what are people willing to pay for that matters to them, and then me educating and charging for that. And we just, you know, add that to my bottom line. And that becomes, yep, that you're, you're gonna pay more, uh, for us by about 30% that the c your client will test us. They're really good at, at what they do. Um, we need to be equally good and say, yep. Um, and here's what you will get for that extra 30%, which is. You know, a hundred, you know, 10 times what I'm charging. And you won't get that with these options. I'm not trying to talk my competition down. I'm just simply telling you that's what you'll get and this is what you'll get over here. Are these important to you? Great. Then yeah, we're good. What other questions have you got? Um, and we decompress. Um, not have the energy about, it's just simply. Talking about the weather. Yep. It's rainy today. It's sunny today. When we can make that comfortable about talking about our money, which, and I've been there once, money starts coming in the conversation, we get all tight and anxious and kind of stammer, and they pick up on that. They know, oh, they can smell blood, blood in the water, and they will, they will go after that. We gotta be really good at believing and being bought into what we offer, what we provide. Yeah. The confidence is, is, is key. Absolutely. Um, and, and, and you know, one of the, the, one of the great things about this is, you know, we're arguably in a economic downturn right now. Right. You know, I, I feel like this, these, these methods, these processes, this approach, this mindset. is agnostic of, you know, what the market is doing, right? This is, this is an approach that should be applied, you know, no matter what the, you know, what the, the stock markets are doing or what the, you know, what the economy is, is looking like, right? I mean, would you, would you agree that these are tried and true? Tested practices, you know, through all types of different cycles, up, down and upside down, doesn't matter. Um, you know, the, this is the way that business is done and you should be able to look at your business and understand that this is the direction that we need to go or we need to do this to be able to get to wherever this, this outcome is. Right. Would you agree? absolutely 100%. Um, this is the difference right here. This is the threshold or the pivot point of thriving businesses and surviving businesses. And it's interesting in a thriving economy, there is a vast majority of surviving businesses. And it's so funny because I've been there working with them in the thriving economy, they operate as if it's a, if it, as if it's a downturn and it's like, why are you operating? Like you have to go beg for business when there's so much opportunity. And why is your price still the same? Uh, now's the time. You should be, you know, taking advantage of that. But the reality is it's best practice. Our price is our price. Our value is our value. Does not matter what economy we're in, that's irrelevant. the things that I can control are my own value and my own pricing, which ultimately controls my destination. Um, you know, I tell, I tell businesses, you know, it's like we all have our own bus and you are the driver of your bus. Nobody else can drive your bus. As an entrepreneur, you get suited with your own shiny. and you have two responsibilities as the driver of the bus. First of is to clearly identify where are we going? And I see too many business owners that have buses with nothing on the front. They're just driving around the block. They'll bring on anybody that wants a ride and then they keep driving until they finally run out of gas. And it look and and I, they literally say in the conversation, . Um, yeah, I mean, I've been at this 5, 10, 15 years. I feel like I'm on a treadmill. We're just nowhere different than we, we were when we started. Well, the reason is I've clearly not identified where I did want to go in time and money terms like we talked about. Um, and secondly, their job is to get the bus there, which means I gotta be, I'm in charge also of letting people on and off the. , which when we talk about letting go, it's like, yeah, I think this is your stop. This is a good spot for you to exit. And we actually need an up-level person here, and this is the next person that we're letting on off. Um, clients. We got a limited number of seats for people, for staff, and for clients. You can only do so many jobs in a day, week, month, year. . Um, we gotta make sure the people that are on the bus and in the form of clients are our best clients, best dream jobs. And if they're not, again, um, here's your next stop. And we need to make room for those if we don't make room, even when people wanna do business with us. And I've seen that, you know, contractor said, man, I said yes to a so-so. That just to keep my guys busy. And then the next day I had two people going, man, we've been waiting to do business with you. We're ready and you can't get to us for a month. We we're gonna have to go with someone else. We wanted to use you. That's 100% on the driver of the bus cuz they didn't leave any seats available. And it always comes first. You know, you've gotta create the space first and you gotta trust that my value and trust the people are out. It doesn't work the other way. Even though we would love to have 'em all lined up, it's like apartment perfect, come on in. It requires us to make the room emotionally, financially first, and then the people and resources show up. So yes, it's 100% in our control, 100% our responsibility as the business owner. If we're not getting what we want, when we want it, then we gotta look at, do I clearly know where I'm going, why I'm going there? how much I need and are, are we using systems? Do I even know if my numbers today line up with five years from now, or am I just trying to work as hard and fast as I can? You know, one, one myth, I, I call it the, the goal, the, the great myth of business is, Uh, if I work hard enough, long enough and I'm good enough at what I do, I'll suddenly arrive at all this time and money freedom that I hoped for when I quit my job and started doing what I love, which ironically, they don't love it very long when it's like a ball and chain and they can't ever get to where they want to go. So yes, best practice is I gotta shut down all the noise from outside and other people subscribing to those models. . Yeah. I'm just gonna wait and see what happens in the spring and we'll, we'll make some decisions then. It's like, why, why would you wait? Um, the one, the most valuable asset we've got is time. You can't go borrow more of it, and it's all about maximizing every minute, hour, day to make sure that I'm getting the highest, that the return, the minimum return I need to end up in destination B. No longer than five years from now, one year from now, three years from now, we can chart that course just like a GPS is a great. You know, tool, it will tell you to the minute until the 10th of a mile, when you're going to arrive at where you, where you need to go. But it does nothing for us if we don't have a destination clearly established and a specific one, not. I want to go to LA but I really need to go to 33, 33 Riverside Drive. And too many times we throw a general idea out there. I wanna make at least this much. Uh, it's tough to, to calibrate and really run a fine tune business without those specifics. So, long answer your question. Yeah. Best practice is know where I wanna go. Control who, who's on my bus, and make sure that I'm making necessary changes. Looking at my data, looking at my gps. Make the make, make the decisions quickly and don't become the monkey hanging onto how we. One year ago, five years ago, what got you here won't get you there. Even when we were a decent con size company and we want to be a, you know, 10 million company. I'm currently a 4 million. The road, the road is uncharted. Um, wherever we're going, um, we're going to have to do significant differences and changes to get what we want next. Um, but we've got. Learn, make quick re reactions quick. Uh, I've got this, um, hang, got this clap right here. This is totally believe in this. Sometimes you win, sometimes you learn. Both are good. There's no way that we can, uh, get where we wanna go without learning and. It's crazy. People just have this, you know, stigma about things not working out. I failed at it. No, you didn't fail. It didn't work out the way we wanted. So now the question is why? What did we learn that we don't wanna repeat like the moldy peanuts and what did work Cuz there's parts of it that did that we can leverage and let's try it again. And the commitment is not winning every time and having a perfect business cuz nobody. . It's how fast can we learn and then we predict our outcome. And no matter what, all I'm focused on is my number that I need in five years. That's what matters. And I'm committed to the process. Not any single given day or single diff uh, decision. So long answer your question, but yes, that's I believe strongly. All right. How about that? Right. We'd learned a hell of a lot in this episode. I love the analogy that Chad used about the monkey holding the peanut, the moldy peanut in the log. That's a perfect analogy that most entrepreneurs suffer from when they get stuck in their pricing loops. You figure that this is. I charged last time, this is what I need to charge this time, and if I don't charge that this time, I'm going to lose this customer. As we learned today, businesses evolve and just because you did a certain type of business yesterday doesn't mean that tomorrow you need to do that same type of business. Allow yourself to evolve, allow your pricing to evolve, and you will develop a business that you are much, much happier. You can reach Chad on LinkedIn and that is just Chad Harward, which is H A R W A R D or hit him up on his website, pp management.com. and he says that one of the things that he hears constantly is that my business is unique. My business is a unicorn. I'm so much different. My business doesn't run the way that other businesses do, and he assures me that he has never seen a unicorn business and that he has not been able. To help. And as always, if you want to learn what the wealthy do, head over to Invest in square feet and sign up for our newsletter where we send out tips that you can only get on that newsletter. That is also the way that you're going to find out about any real estate or investment opportunities that we may have. Invest in square feet drops every Wednesday, and we are available on whatever podcast platform it is that you use.
Gmac & Winnie are back w/ Top 5 - 2023 Death pool, 5 crazy questions, stately definitions and over/under#outlawblitz @outlawblitz
This week on It Was a Thing on TV, we present to you our first three episodes to start the new year in 2023! First, 40 years ago on 1/3/83, there were four landmark events on daytime television in a two-hour span. Three game shows (Sale of the Century, Hit Man, and Just Men!) premiered and what is undoubtedly The Price is Right's most famous pricing game, Plinko, debuted. Next, January 4 was National Trivia Day. In honor of the event, we look at a Japanese show which made the translation to American television about weird and wonderful trivia. Give a listen to Hey! Spring of Trivia and there may be some melon bread in it for you, and the melon bread is shaped like a brain. Finally, there have been a variety of shows with puppets which have been successful--The Muppet Show, Sesame Street, ALF, Thunderbirds, and Fraggle Rock, to name a few. CBS tried their hand with a puppet-centric show with Scorch, about a dragon who slept for 100 years before waking up in 1992 Connecticut. Follow us through all of our social media pages via our Linktree page at linktr.ee/itwasathingontv Timestamps 1:33 - January 3, 1983 in Game Shows 1:19:45 - Hey! Spring of Triviai 1:52:09 - Scorch
January 3rd 2023 - It's the first podcast of the new year! We get caught up on all that happened over the holiday break. Plus Jackie has the Dish, we break out the Plinko board and more!
In honor of reaching season 4 of Refractive -- can you even beleive??? -- host Johnny G shares one of his all-time favorite episodes, truly among The Best of Refractive: The Ancient Truths of Acceptance and PLINKO. Johnny explains that the key to serenity is letting go of any judgments of the present moment. This episode blends personal experience, spiritual concepts, and everyone's favorite game from The Price is Right for a deep dive into letting go of painful stories that keep us from peace.
Episode 18 – about 90s movies, game shows, and handling disappointment Did you think we were finished diving into childhood nostalgia? As if! Join us for our eighteenth episode as we share our thoughts about popular 90s movies, discuss what game show we would want to be on, and bring up the ways we handle disappointment. Show notes: If you had to pick one game show to be on what would it be? Family Feud https://www.familyfeud.com/, Jeopardy https://www.jeopardy.com/, Press Your Luck https://abc.com/shows/press-your-luck, Steve Harvey https://www.imdb.com/name/nm0367724/, Bob Barker https://www.imdb.com/name/nm0054837/ Rick's current fav Family Feud YouTube clip: https://www.youtube.com/watch?v=iSITlMwLgPU, Game Show Network https://www.gameshownetwork.com/ Shark Week https://www.discovery.com/shark-week Wheel of Fortune https://www.wheeloffortune.com/, The Price Is Right https://www.cbs.com/shows/the_price_is_right/, Supermarket Sweep https://www.imdb.com/title/tt0180384/ Myrtle Beach, South Carolina https://www.visitmyrtlebeach.com/ Plinko https://www.youtube.com/watch?v=me4SV_tuMSE, Cliffhanger https://www.youtube.com/watch?v=bWEGNe104To, Double Dare https://www.imdb.com/title/tt0125616/, Family Double Dare https://www.youtube.com/watch?v=WW8eAc55gIQ, Nickelodeon https://www.nick.com/, Marc Summers https://www.imdb.com/name/nm0003162/, Food Network show with Marc Summers: https://www.imdb.com/title/tt0331800/?ref_=nv_sr_srsg_0, Drew Carey https://www.imdb.com/name/nm0004804/ Rating some classic 90s movies, Romeo & Juliet https://www.imdb.com/title/tt0117509/?ref_=nv_sr_srsg_9, Billy Madison https://www.imdb.com/title/tt0112508/?ref_=nv_sr_srsg_0, Dumb & Dumber https://www.imdb.com/title/tt0109686/?ref_=nv_sr_srsg_0, Casino https://www.imdb.com/title/tt0109686/?ref_=nv_sr_srsg_0, Titanic https://www.imdb.com/title/tt0120338/?ref_=nv_sr_srsg_0, The Shawshank Redemption https://www.imdb.com/title/tt0111161/?ref_=nv_sr_srsg_0, There's Something About Mary https://www.imdb.com/title/tt0129387/?ref_=nv_sr_srsg_0, Schindler's List https://www.imdb.com/title/tt0129387/?ref_=nv_sr_srsg_0, Edward Scissorhands https://www.imdb.com/title/tt0108052/?ref_=nv_sr_srsg_0, Wayne's World https://www.imdb.com/title/tt0105793/?ref_=nv_sr_srsg_0 Hurler Roller Coaster, Kings Dominion https://coasterpedia.net/wiki/Hurler_(Kings_Dominion) Clueless https://www.imdb.com/title/tt0112697/?ref_=fn_al_tt_1, Pulp Fiction https://www.imdb.com/title/tt0110912/?ref_=nv_sr_srsg_0, The Silence of the Lambs https://www.imdb.com/title/tt0102926/?ref_=nv_sr_srsg_0, Goodfellas https://www.imdb.com/title/tt0099685/?ref_=nv_sr_srsg_4, Fight Club https://www.imdb.com/title/tt0137523/?ref_=nv_sr_srsg_0, Toy Story https://www.imdb.com/title/tt0114709/?ref_=nv_sr_srsg_0, Fargo https://www.imdb.com/title/tt0116282/?ref_=nv_sr_srsg_3, Groundhog Day https://www.imdb.com/title/tt0107048/?ref_=nv_sr_srsg_0, Jurassic Park https://www.imdb.com/title/tt0107290/?ref_=tt_sims_tt_i_1, Speed https://www.imdb.com/title/tt0111257/?ref_=fn_al_tt_1, Se7en https://www.imdb.com/title/tt0114369/?ref_=fn_al_tt_1, Brad Pitt https://www.imdb.com/name/nm0000093/?ref_=nv_sr_srsg_0, Point Break, Dazed and Confused, Good Will Hunting, The Bodyguard, Father of the Bride, Pretty Woman, Forrest Gump, Armageddon, Jerry Maguire, Tombstone, Steven Tyler, Liv Tyler How do you handle disappointment? Hurrican Ian, Wild Horses (The Rolling Stones), She's Every Woman (Garth Brooks), If you could go back and relive one year of your life pre-eighteen which year would it be and why? Lincoln Town Car Couch crumbs: dental procedure, jaw pain, golf trip with cousin cancelled, Vicki Via Dotson Leukemia Foundation, Prop your feet up: golf solo, saw grandparents --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this one, Mark breaks the bread code. Bruce builds a Plinko game. Drew is almost twitching on the ground. Plus, a ton more! This episode is sponsored by OneFinity CNC! We have partnered with them and would love it if you would go to their website and check them out: https://www.onefinitycnc.com/ (we don't have a coupon code at this time, but if you're able to mention that we sent you, it helps!) Become a patron of the show! http://patreon.com/webuiltathing OUR TOP PATREON SUPPORTERS: -YouCanMakeThisToo YT: http://bit.ly/38sqq7v -Tom's Woodwork-Tim Morrill-Brent Jarvis IG: https://bit.ly/2OJL7EV -Scott @ Dad It Yourself DIY YT: http://bit.ly/3vcuqmv-Broken Lead Woodworks IG: https://bit.ly/38vQij8 -Chris Simonton-Maddux Woodworks YT: http://bit.ly/3chHe2p-Ray Jolliff -Ryder Clark-Wilker's Woodcraft -Deo Gloria Woodworks: https://www.instagram.com/deogloriawoodworks/ -Kris -Wayne's Woodshed -Brad Hoff-TwoRedDogsWoodworking -Tommy Trease -Will White New: -Will White Support our sponsors: Klingspor Woodworking - Use Code GunFlint10 for 10% off any 3" Rolls and conveyor belts when you spend $50 or more. Good Until October 16 MagSwitch: https://mag-tools.com -use code "WBAT" for 10% off SurfPrep: https://www.surfprepsanding.com/?aff=48 -use code "FISHER10" for 10% off RZmask: use code "FISHER10" for 10% off Bits & Bits: use code "FISHER10" for 10% off Starbond: use code "BRUCEAULRICH" Rotoboss: "GUNFLINT" Merlin Moisture Meters: "FISHER10" https://www.merlin-humidification.com/wood-moisture-meters We Built A Thing T-shirts! We have two designs to choose from! (You can get one of these as a reward at certain levels of support) https://amzn.to/2GP04jf https://amzn.to/2TUrCr2 ETSY SHOPS: Bruce: https://www.etsy.com/shop/BruceAUlrich?ref=simple-shop-header-name&listing_id=942512486 Drew: https://www.etsy.com/shop/FishersShopOnline?ref=simple-shop-header-name&listing_id=893150766 Mark: https://www.etsy.com/shop/GunflintDesigns?ref=search_shop_redirect Bruce's most recent video: https://youtu.be/mXdTJsoS1Xc Drew's most recent video: https://youtu.be/m7SVAuQhevg Mark's most recent video: https://youtu.be/xf1jjEFRdkU We are all makers, full-time dads and all have YouTube channels we are trying to grow and share information with others. Throughout this podcast, we talk about making things, making videos to share on YouTube, Instagram, Facebook, etc...and all of the life that happens in between. CONNECT WITH US: WE BUILT A THING: www.instagram.com/webuiltathingWE BUILT A THING EMAIL: webuiltathing@gmail.com FISHER'S SHOP: www.instagram.com/fishersshop/ BRUDADDY: www.instagram.com/brudaddy/ GUNFLINT DESIGNS: https://www.instagram.com/gunflintdesigns Music by: Jay Fisher (Thanks, Jay!)
This Week: Not Cancelled. Tridents & Poseidon. Listener-Submitted Conspiracy Theory. Nobody on the Planet. Latino Wizards. Baker Almost Stole A Person. There's A Deer in the Wall. Society Farts Wrong. Baker Cries (A LOT). Plinko. Roman Candles. Works B*mbs. Life Used to be Silent. Meditating. 20 to Life. Guns Drawn. Mansfield. Throw The Anchor. And stab a squirrel with a screwdriver. Yeah...... Enjoy. Follow Instagram.com/OffTheTongueNetwork for all updates!I If you're interested in supporting the podcast and/or need some new gear for the summer, please click the links below. If you choose to support us through Patreon, you will immediately get access to up to 80 exclusive posts and 12 hours of bonus content! There's no pressure by any means, but if you want more of the wild side of us, definitely check it out... We just appreciate you checking out the new episodes every week! Patreon: https://www.patreon.com/Averageafpodcast Merch Shop: https://www.bonfire.com/store/averageafpodcast Website: https://averageafpodcast.com/ We're trying to get to know our listeners more and would love to hear from you! If you want to send in a video, picture, audio recording, or just want us to talk about a certain topic, hit our DMs or send us an email to AverageAFPodcast@gmail.com and we will play it live on the show! These submissions can be (almost) anything you want! Let us know what's on your mind! A huuuuge shout out to our Small Business Sponsor, Nathan Collins! Make sure to go see him at Spitzer Motors right here in Mansfield for a new or used car! He is honestly one of the best men I've ever met, so he is going to be extremely fair. If you buy from him, he is throwing in FREE CARWASHES FOR LIFE! How can you pass that up? It's literally thousands of dollars! You can call or text at any time to discuss a deal! Call or Text: (419) 961-4581 Email: NCollins@Spitzer.com Inventory: https://www.drivespitzercdjr.com/ Patreon Producers: Joel Claypool Anthony Davis Jeremiah Johnson Sarah A Steve Bollinger Tony Means (Twitch.tv/EvilTony) Teach A Dummy Podcast Richard Barili --- Send in a voice message: https://anchor.fm/averageafpodcast/message
Mike(@iowamichael) is joined by special guest Brandon(@bgdashc) to play a little game called “would you rather?” They go through 10+ rounds of a startup and pick which player they would rather draft to their team and why. Round 1, Fight.
Throughout my training and practice as a physician, I have come to one very disappointing conclusion: Western medicine isn't helping people lead better lives. Now that I've realized this, I've become obsessed with understanding what makes us healthy or ill. I want to live the best life I can and I want to be able to share this knowledge with others so that they can do the same. This podcast is the result of my relentless search to understand the roots of chronic disease. If you want to know how to live the most radical life possible I hope you'll join me on this journey. Time Stamps: 00:07:52 Podcast begins 00:09:00 Is Western Medicine helping us heal? 00:12:10 Insulin resistance and metabolic dysfunction within Western Medicine 00:13:27 Mainstream paradigm of mental illness 00:15:00 Response to a comment on Instagram, and “Why I do what I do” 00:19:00 Mental illness and neuroinflammation 00:22:12 The “Plinko” effect; why do certain people get certain diseases? 00:28:10 Problems with the mainstream Western paradigm of depression and anxiety 00:30:13 What triggers the Inflammatory Response System and does inflammation trigger depression and anxiety? 00:34:40 Insulin resistance + dopamine 00:40:40 Binge eating disorder 00:44:10 Connection between neuroinflammatory diseases and diet/the gut microbiome 00:50:10 What causes neuroinflammation and how do we treat it? 00:58:33 Ketogenic diets for mental illness 1:01:40 Interview with Meg and her story with eating disorder recovery and animal based Find Anthony Gustin: @dranthonygustin on Instagram Sponsors: Heart & Soil: www.heartandsoil.co BluBlox: Blublox.com, use code CarnivoreMD for 15% your order White Oak Pastures: www.whiteoakpastures.com, use code CarnivoreMD for 10% off your first order Ice Barrel: www.icebarrel.com, use code PAUL for $25 off your order Aura: 40% off your first order at www.aura.com/carnivore