Podcasts about nike fuelband

Fitbit, Apple Watch, Nike Fuelband, WHOOP, Oura Ring. With the nature of my career, I've been rocking some sort of wearable technology since it became a thing, over 10 years ago. I get so many messages asking why I switched up my wearable recently and today I am sitting down with Tom Hale, CEO of Oura — my current wearable of choice. I've been looking forward to this conversation for a long time and we really dive into everything that is the wearable industry. I appreciate how Tom talks about wearables very democratically throughout this conversation and his outlook on the future of the industry. We talk about Tom's interesting journey to CEO of Oura, his perspective on why people should invest in a wearable and the importance of placement, as well as how he's gained meaningful insight from his journey with wearing an Oura ring.  IN THIS EPISODE  Tom's journey to becoming Oura's CEO (5:10) What made Tom lean into Oura in the diverse world of wearables (8:13)  The early days of CEO and managing the learning curve that came with a massive technology company (11:55)  The reason to wear a wearable at all (16:32) Tom's perspective on the ‘nocebo' effect (19:40) Why continued use of a wearable matters even if you feel you've got the data you need (25:20) The importance of the placement of wearables and how it impacts data (37:01) How the Oura employees are Tom's biggest inspiration (42:00) Tom's bookshelf recommendations (45:02) How sleep can affect nutrition and overall appetite regulation (48:26) Tom's perspective on the future of wearables (57:02) SOCIAL Tom On LinkedIn ⁠⁠⁠@emilyabbate⁠⁠⁠ ⁠⁠⁠@hurdlepodcast⁠⁠⁠ OFFERS Hyperice | Go to hyperice.com and use code HURDLE15 at checkout for 15% off the entire product suite LMNT | Head to drinklmnt.com/hurdle to get a free sample pack with first purchase  JOIN: ⁠⁠⁠⁠THE *Secret* FACEBOOK GROUP⁠⁠⁠⁠ SIGN UP: ⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠ASK ME A QUESTION: ⁠⁠⁠⁠Leave me a voice message, ask me a question, and it could be featured in an upcoming episode!⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/hurdle/message

Most fitness gadgets, like the Fitbit or the Apple Watch, encourage you to get out there every day and “close your rings” or “do your 10,000 steps.” But there's one activity tracker that's a little different. The WHOOP isn't designed to tell you when to work out—it's designed to tell you when to stop. Harry's guest this week is Emily Capodilupo, the senior vice president of data science and research at Boston-based WHOOP, which is based here in Boston. To explain why the company focuses on measuring what it calls strain, rather than counting steps or calories, she reaches all the way back to the beginning of the company in 2012. That's when founder and CEO Will Ahmed had just finished college at Harvard and was looking back at his experiences on the varsity squash team. Ahmed realized that had often underperformed because he had overtrained, neglecting to give his body time to recover between workouts or between matches. To this day, WHOOP designs the WHOOP band and its accompanying smartphone software around measuring the physical quantities that best predict athletic performance, and giving users feedback that can help them decide how much to push or not push on a given day.Capodilupo calls the WHOOP band “the first wearable that tells you to do less.” But it's really all about designing a safe and effective training program and helping users make smarter decisions. Meanwhile, the WHOOP band collects so many different forms of data that it can also help to detect conditions like atrial fibrillation, or even predict whether you're about to be diagnosed with Covid-19. It's not a medical device, but Capodilupo acknowledges that the line between wellness and diagnostics is shifting all the time.  And with the rise of telemedicine, which is spreading even faster thanks to the pandemic, she predicts that more patients and more doctors will want access to the kinds of health data that the WHOOP band and other trackers collect 24/7. The conversation touched on a very different way of thinking about fitness and health, and on the relationship between big data and quality of life—which is, after all, the main theme of the show.Please rate and review The Harry Glorikian Show on Apple Podcasts! Here's how to do that from an iPhone, iPad, or iPod touch:1. Open the Podcasts app on your iPhone, iPad, or Mac. 2. Navigate to The Harry Glorikian Show podcast. You can find it by searching for it or selecting it from your library. Just note that you'll have to go to the series page which shows all the episodes, not just the page for a single episode.3. Scroll down to find the subhead titled "Ratings & Reviews."4. Under one of the highlighted reviews, select "Write a Review."5. Next, select a star rating at the top — you have the option of choosing between one and five stars. 6. Using the text box at the top, write a title for your review. Then, in the lower text box, write your review. Your review can be up to 300 words long.7. Once you've finished, select "Send" or "Save" in the top-right corner. 8. If you've never left a podcast review before, enter a nickname. Your nickname will be displayed next to any reviews you leave from here on out. 9. After selecting a nickname, tap OK. Your review may not be immediately visible.That's it! Thanks so much.TranscriptHarry Glorikian: Hello. I'm Harry Glorikian, and this is The Harry Glorikian Show, where we explore how technology is changing everything we know about healthcare.If you're a gadget lover and data aficionado like me, you've probably tried a lot of different fitness monitors and other wearable devices, like a Fitbit, or an Oura ring, or an Apple Watch.We've talked about a lot of these devices on the show. Usually they come with a smartphone app, or they run their own apps. And the job of the apps is to track your fitness progress and encourage you to get out there every day and “close your rings” or “do your 10,000 steps.”But there's one activity tracker that's a little different. It's the WHOOP band. The WHOOP is not designed to tell you when to work out. It's designed to tell you when to stop.My guest today is Emily Capodilupo. She's the senior vice president of data science and research at WHOOP, which is based here in Boston. And to explain why the company focuses on measuring what it calls strain, rather than counting steps or calories, she reaches all the way back to the beginning of the company in 2012.That's when founder and CEO Will Ahmed had just finished college at Harvard and was looking back at his experiences on the varsity squash team.I'll let Emily tell the whole story, but basically Will realized that had often underperformed because he had overtrained, neglecting to give his body time to recover between workouts or between matches.To this day, WHOOP designs its signature WHOOP band and its accompanying smartphone software around measuring the physical quantities that best predict athletic performance, and giving users feedback that can help them decide how much to push or not push on a given day.Emily calls the WHOOP band “the first wearable that tells you to do less.”But it's really all about designing a safe and effective training program and helping users make smarter decisions.Meanwhile, the WHOOP band collects so many different forms of data that it can also help to detect conditions like atrial fibrillation, or even predict whether you're about to be diagnosed with Covid-19.But it's not a medical device.But Emily acknowledges that the line between wellness and diagnostics is shifting all the time. And with the rise of telemedicine, which is spreading even faster thanks to the pandemic, she predicts that more patients and more doctors will want access to the kinds of health data that the WHOOP band and other trackers collect 24/7. It was a fascinating conversation that touched on a very different way of thinking about fitness and health, and on the relationship between big data and quality of life, which is, after all, the main theme of this show.So I want to play the whole interview for you now.Harry Glorikian: Emily, welcome to the show.Emily Capodilupo: Thanks so much for having me.Harry Glorikian: Yeah, I have to tell you, I was reading your background and I'm like, oh, my God, I'm so excited. She comes from like, you know, like real training in sleep. And we're going to talk about these devices. And it's one of the things I use them all for, as you can tell, like I'm I'm sort of geared up and I've got all of them and I and I cross correlate and I can tell when somebody has updated something and the algorithm, like I can see like all of a sudden they start moving apart from each other or being different from each other. But, you know, for those people who aren't, say, up to speed on the world of fitness monitors, I'd love for you to start, you know, by explaining you WHOOP's mission, and then maybe talk about different parts of your system, you know, like the band, the sensors, you know, the basic capabilities, that sort of stuff.Emily Capodilupo: Sure. So WHOOP's mission is to unlock human performance. And in a lot of ways it started out at the beginning. You really focus on athletic performance. Our origin story is very much in preventing overtraining. But as we started to do more and more research, we started to discover that the things that predict athletic performance at the sort of root physiological level are actually the same things that predict all kinds of performance. So we've seen them predict things like cognitive performance. We've seen them predict like emotional intelligence and, you know, like how short you are with people, stuff like that, you know, as well as like how people feel like they're performing at work or in their jobs, in their relationship, stuff like that. So while ...physical performance is, where a lot of those algorithms and sort of like our research started, we started to realize that without tweaking any of the algorithms at all, they started to be really good predictors of other elements of performance as well. So we've really broadened our mission. It's all about unlocking human performance in the broadest sense possible, and we do that with this device. Some of the things that we think are really important about our design as it compares to some of the other wearables, is that as you'll see, it's screenless. And we really think about the device just as this itty bitty little bit that slides out from the fabric.Emily Capodilupo: And so it's actually capable of being worn almost anywhere on your body. So we have clothing that totally hides it. You can wear it in your underwear, on your bra, on a t shirt, anything like that, as well as sort of the traditional wearable locations like on your wrist or bicep. And one of the reasons why we wanted that form factor is we really wanted to collect 24/7 data and be able to get this complete picture of your body. It actually charges wirelessly so you don't even have to take it off to charge it. And that allows us to get the most complete picture of what's going on. And so we don't miss like the 2 hours when you take it off to charge or you don't charge it overnight and then miss the sleep or anything like that. So it gives us this like really incredible picture. Kind of one of the other important differentiators just in the hardware itself is because we're not powering a screen, we're able to put 100% of the battery into driving the sensors and getting the most accurate signal. And so when you start with the most accurate signal, the most accurate raw data, you're then able to power better feedback, better coaching, because you're starting with something more reliable. And so we've done a lot on the coaching side and the algorithms side that other wearables just haven't been able to do.Harry Glorikian: Interesting. So Will Ahmed and John...and I'm going to try to pronounce it. Emily Capodilupo: Capodilupo.Harry Glorikian: Thank you. Started WHOOP in 2012, right? While John was at Harvard and Will had just graduated. Right. So, you know, I mean, maybe a little bit about the company's origin story or. I don't. God, that was you know, if I go back that far, the fitness monitoring market was like in its nascency.Emily Capodilupo: Yeah it was, the Jawbone Up had just come out, the original Fitbits had just come out. And not too long after that the Nike FuelBand started, which no longer exists, of course. And, you know, if you look at what wearables were doing at the time. Oh, and then, of course, there was this other class of wearables that had been around for a little bit, which were like the Garmin running watches. So it kind of GPS watches that you put on for the run or for a bike ride or whatever it is. It would capture all the GPS data, give you information about your pace, and then you take it off when the run was over. And so you kind of had those like two classes of wearables. We had these like 24-ish/7 step counters, and then you had the like more intense while you were working out data, but nobody was really bridging those things. But the sort of theme across all wearables, both of those different categories at the time, was this like push harder, more is more, faster is better, just do it, right. All of those kinds of messaging. And we weren't really seeing, at least with the like kind of step counter class of wearables, we weren't seeing any kind of adoption in like elite athletes or even like collegiate athletes because they didn't really need to be told do more.Emily Capodilupo: And actually what happened is, sort of the WHOOP origin story is, Will was captain of the Harvard squash team. And when he got named captain, he sort of committed that “I'm the captain. I should work harder than everybody else. That's what a leader does.” And he worked so, so hard that he overtrained, really burnt himself out and like did really poorly. And he had this moment of like, you know, I'm in a Division I school and I'm like the fanciest, you know, squash programs that there is. How come nobody knew I was overtraining and like, told me to stop. And like, who knew that this was a thing? Like, I always thought that if I worked harder, I'd get better. And actually, you can work too hard and working too hard is bad. And he found that like everybody on his team was really motivated to work hard and sort of motivating each other to work harder. And they didn't have that balancing voice of like, Oh, I should take a rest day and like sit out, even though like my teammates are practicing. That would have felt like very uncomfortable and like not being a team player or something like that. But he started digging into the data and it really did show that like actually when you need a rest day, you will be stronger for having taken the rest day, than you will be for like manning up and pushing through.Emily Capodilupo: And so he really set out to create the first wearable that was going to tell you to do less. It was very countercultural in that moment. But he was trying to address kind of the highly motivated market that needed almost like permission to pull back and to be told what their limits were. And so from day one, we were really focused on like, how can we create a recovery score that's going to tell you, like, you're better off resting today than you are like doing this program or that, like, a coach could use and see the data and say, okay, these four players, they're going to do an extra set or an extra drill or whatever it is. And these four players, they're actually going to stop 20 minutes early and, you know, go sit in the sauna or stretch or whatever it is. And by modulating people's training in response to their bodies, readiness to respond to that training, actually create like safer and more effective training programs. And that was where we started and then kind of evolved into the product we are right now. But a lot of that is very, very much, that philosophy is still kind of at the core of what we're doing.Harry Glorikian: Yeah, I definitely have questions. We definitely have to talk about the recovery score and sleep apnea, because I have a vested interest in understanding this better. Actually, it's funny, I try to talk about this with my doctor and he's like, “Man, you know more than I do about this.” But so, you know, thinking about how the company is evolving. It's been moving forward. I've been watching it. I mean, what is the company's sort of larger philosophy about like the role of technology in fitness and health. I mean, do you feel like we're headed towards a future where everybody is going to rely on their mobile and wearable devices for health advice?Emily Capodilupo: I think so. And I think that, you know, there's a big asterisk to that answer, which is I don't think that wearables are ever going to replace doctors, and I don't think that we're trying to do that either. But we do have a lot of information that doctors don't have. And there's a really, I think, exciting opportunity if the medical community were more open to it. And they're definitely shifting in that direction. And that's been accelerated by the pandemic and the rise of telemedicine, where there really is an opportunity. I mean, if you think about it, just like the really simple basic stuff like telemedicine appointments skyrocketed during the pandemic.Harry Glorikian: Right.Emily Capodilupo: Every other in-person doctor's appointment I've ever been to, the first thing they do is they take your vital signs right, often before you even get to see the doctor. They've taken your vital signs, or if you've a telemedicine appointment, they just totally skip it, right? And so it's like, well, you know, my wearable can tell you what my resting heart rate is, could tell you not just what it was this morning, but what it's been all month and all that kind of stuff. It also can tell you what my blood oxygen level is, my temperature. And that's a lot of information that's like, you know, is a lot better than having nothing. Which is what telemedicine has right now. And so it's not like let's throw out all the EKG machines and all of that.Emily Capodilupo: But, you know, there are a lot of situations where remote monitoring can add a lot of value. And then there's other places where even if the doctor was there to take your vital signs, sometimes vital signs in context have a lot more information than an isolated reading. So like we published a paper about a little over a year ago now where we were looking at respiratory rate in response to COVID-19 infections. And what we found was about three days before or up to three days before reported symptom onset, people's respiratory rates were starting to climb. And we would see this like because daily your respiratory rate when you're healthy, it doesn't change at all from night to night, it's super flat. And so it will be like the exact same thing night after night. And then all of a sudden you'd see this spike like two, three days before COVID-19 symptom onset. It would stay up or keep climbing. And then three days later, people would say, like, Oh, I don't feel well, whatever. They go get a COVID test, and lo and behold, it would be positive. And so it was this like interesting early warning sign. But what was really, really interesting about that study is that oftentimes people's respiratory rates were only going up like one or two breaths, which didn't make them like clinically like high respiratory rates, like clinically significant.Emily Capodilupo: It was only significant in how it was compared to your baseline. And so that's a case where like if I had gone to my doctor and they measured my respiratory rate, they would have said, this is a normal human respiratory rate, you know, between 12 and 20 breaths per minute, which is sort of normal. But like my baseline is about 14. So if it went up to 18, that's a huge, huge rise for me, but it's still technically clinically normal, so they would have completely missed that. But by having a wearable that's like passively monitoring my respiratory rate every single night, you could see like something's going on, and that can be a huge red flag that something's going on with your respiratory system. Right. And of course, COVID-19 is a lower respiratory tract infection primarily. So it's going to show up there. But we would expect to see similar things with somebody who had pneumonia or certain strains of the flu. And so these kind of like early warning signs that can show up in your vital signs before symptoms. You're not going to have a fever yet. You're not going to be complaining about not feeling well or have any other indication that you might have COVID. And so I think that's like an example of where a wearable paired with a doctor can provide information that like a doctor in their office wouldn't be able to provide alone.Harry Glorikian: Well, I mean, I think, you know, if you took respiratory rate plus a slow change in temperature, right now you have two biomarkers that you can use to show something is physiologically off.Emily Capodilupo: Yeah. What we were seeing was that respiratory rate was climbing before temperature was climbing, which was interesting.Harry Glorikian: Interesting. Okay. You know, another story. It's funny because I was talking to a friend of mine and he has A-fib [atrial fibrillation] and he knew he was going into A-fib and then he got together with his doctor and his doctor was actually digging into the data from the WHOOP to sort of see like when he was going into A-fib and sort of, you know, using the technology, because he wasn't wearing a Holter monitor or anything like that. This, this sort of acted as a way for him to peer into when it started, how long it lasted and things like that. So I think when a doctor wants to, it's interesting because some of these wearables like yours have that data available for them to, you know, interrogate.Emily Capodilupo: Mm hmm. Yeah. And I think A-fib is such an interesting example there because, like, people who have paroxysmal A-fib can go into A-fib for just, like a couple of minutes a month. And so your typical like seven-day or 48-hour Holter monitor reading could easily miss it. But A-fib puts you at risk of all kinds of things like stroke that you might want to be treating, and so like having 24/7 data collection over months and months and months can give you a better picture versus I don't really know too many people who are going to be willing to like or Holter monitor for a year.Harry Glorikian: Yeah. So I mean, I'm going back to your 24/7 and the wearable and the fact that you're driving all the power to the sensors, I mean, you guys collect, I think I saw the number, 50 to 100 megabytes of data per day, per user, which is a gigantic amount of data compared to maybe like a Fitbit or an Apple Watch. I mean. Why collect that much data? I mean, what do you do with it? I mean...Emily Capodilupo: Yeah, great question. You know, we keep all of the data because it has tremendous research value in addition to being able to power the features that we're providing today. You know, there's all kinds of fascinating early research, you know, different things like the shape that your pulse makes. So if you look at not just how fast your heart is beating, but literally, you know what that raw, we called PPG, photoplethysmography signal, looks like, you can actually tell a lot about the health of a cardiovascular system. And we published a paper a couple of years ago now where we're looking at age as a function of this like cardiovascular pulse shape. And we haven't productized that research yet, but stuff that we're exploring down the road and there's just there's so much, so much you can answer with large data sets that traditional academic research just hasn't been able to answer because they haven't had access to data like this. And so by keeping it all around, we're able to do a lot of research and move the field forward as well as create really, really feature rich experiences for our members.Harry Glorikian: Can I suggest, you know, custom consulting for guys like me who actually would love to dig into the data as as a service that that people would be willing to pay for. But correct me if I'm wrong -- the WHOOP doesn't really detect when I'm exercising. Right. I've got to tell it, no, I'm exercising.Emily Capodilupo: We detect when you're working out.Harry Glorikian: Because it seems like it's more accurate when I push the button first and it starts rather than wait for it to like if I'm about to start a weightlifting session, it's more accurate when I push the button, then when I wait for it to tell I'm doing something.Emily Capodilupo: Yeah. Well, with certain activities it's hard to get the exact start times right. And different people have different attitudes about things like warm ups and downs and if they should be included. So if you do have a strong preference about whether or not you want those included, we do give people the opportunity to manually trim the bounds of their workouts or to just start and stop them manually. But we do detect any activity with a strain above an eight that lasts at least 15 minutes will get automatically detected.Harry Glorikian: Okay. And by the way, I love the fact that you guys integrated with the Apple Watch because, like, because when I go on my treadmill, it automatically connects to the watch and then tracks the whole thing and then ports the info. That's great. That is fantastic. As a as an opportunity. But, you know, how do you think about WHOOP versus any of the competitive technologies? And I'll tell you why I say that when people say, well, what do you see is the difference? I'm like, you know, the Apple Watch is more of what what I think of as a data aggregation device in a sense, because it's sort of taking all sorts of stuff. You know, the WHOOP I think of almost like a coach in a sense, as opposed to it's pulling in data and pushing it out to different apps and I can do different things with it. So I don't want to misrepresent how you might frame it, but that's sort of how I think about it.Emily Capodilupo: No, I think that's totally spot on. I think that we have a very strong stance around not showing or generating data that we can't tell you what to do with it. And so we really want to be like your coach or your trainer or at a minimum like your workout buddy kind of thing, where it's somebody that or something you can kind of look to, to understand, you know, am I reaching my goals? What are the things that are helping and hurting me and sort of how do I then make changes to go forward? I think one of the biggest examples here is, we've been very much like countercultural in not counting steps and we've been asked a lot by our members, like, why don't you count steps? It's not actually that hard. It's not because we can't figure out how to do it. It's that we actually don't think that they're valuable. Steps count the same if you run them or walk them. If you walk them upstairs or flat. You don't get any steps if you swim for a mile and you certainly don't get any steps if you're wheelchair bound. And we didn't like any of those constraints, they didn't really make sense to us as a metric. And we also really didn't like this kind of arbitrary, like everybody needs 10,000 steps. Well, is that true if I'm 90 versus 19, is that true f I ran a marathon yesterday, should I still be trying to get 10,000 steps today? Is it different if I've been sitting on the couch for three days? And so we came up with this metric of strain where instead of being an external metric, like steps are sort of something that you did and you can count them and it's objective, we wanted an internal metric where it's like, How did your body respond to that thing that you did and how much flow did you take as a function of what you're capable of? And so sort of what strain does, it's very much like in opposition to what steps does, is they're internally normalized to reflect like if I ran versus walk to those steps, if I ran versus my brother ran and he's more fit than I am, or if I do a two mile run this weekend and then I train a whole bunch and get more fit and then do the same two mile run six months from now, I should actually get a lower strain when I do it, when I'm more fit than I did when I got did it this weekend. Like all of a sudden, strain becomes this very rich thing because it has this, like, natural comparison where like a higher strain actually mean something objectively, both within and across people, than a lower strain does. Whereas that that's not really true with steps. Right? I could walk fewer steps than you, but have done them up a mountain. And so I've actually put a lot more strain on my body than if I'd done the same number as you, but like flat pacing around my kitchen, eating snacks and making dinner or something like that.Harry Glorikian: Yeah, well, actually there was an interesting paper that it was a sort of a study that brought in all sorts of studies to show that, you know, at an older age, you actually, you know, you need less steps, and it has a difference in mortality. And, you know, if you're younger, then you want a higher level of steps. And, you know, so it was a good paper. I'll actually I'll send you the reference later. But you know, the interesting thing about strain is and this is the good part about the body and the bad part about the body, in a sense, is that it optimizes itself. Right. And so if you want to get the same strain goal and if you're fit, you really have to…I mean, at some point, I'm like I look at if I had an incredible night, which is rare and it's really in the green, I'm like, I'm never going to hit that. Like, I'm going to have to run ten miles to hit that, that goal. So, I mean, I try to like get out and lift that day and maybe get a run in, then get a walk in. And I'm still you know, when you can't hit that high mark, if you're actually in shape. When you're not in shape, sort of, you can get there a little bit easier because your body is has optimized itself in a sense. Which is great, I guess. But when you're when you're holding yourself up to that number, you're like, Oh, my God, I'm never going to hit that number.Emily Capodilupo: Yeah. I mean, it's super interesting how the human body works, right? There's almost like this weird kindness in how we work where it's like easier and more fun to make progress when you're brand new and starting out and it's harder to make progress the better you are.Harry Glorikian: I mean, it's an efficient machine. It has to optimize itself. Right. So, again, you were saying no display, no interface. All the information happens on the associated device, the phone. I mean, you mentioned some of the pros and cons, but are there any other that I haven't asked or I know that at some point it pings me and says like. You need to connect because it's been some time between connections. So is there an offloading time frame that it needs to...Emily Capodilupo: No, it can store up to three days of data on the device itself.Harry Glorikian: Oh, interesting. Okay.Emily Capodilupo: Yeah. So if you like went camping for the weekend or something and didn't have internet, we would just store the data locally and then transmit it all when you got back. But it tries to transmit the data more or less consistently, constantly throughout the day. What it's pinging you about is not that you're in any way in danger of losing the data, but just that you're behind. And so you might be missing any kind of analysis or getting credit for your strains. We want to make sure you're up to date so that if you want to look at your data from the day, you would have access to it.Harry Glorikian: Here's a question. Would it ever make sense to make a WHOOP app for the Apple Watch? Or is the device sort of inextricably linked to the app?Emily Capodilupo: Yeah. I mean, there's a lot of good reasons to think about something like that, right? You can make it a lot more affordable if you didn't tie it to hardware. Right now, we believe that we have the best hardware on the market, but there's sort of valid pushback that some people are willing to settle for something less than best in order to only wear one thing. And they want to wear their Apple Watch because they like the phone call notifications and the texting and email and all that kind of stuff. There's a lot of great features that Apple has that we don't. I'm certainly not trying to hate on the competitors at all. But I think like the way we kind of think about what we've done is like if Apple Watch does a lot of little things, you know, at like a relatively shallow depth, so it's like a lot of coverage, we do a small subset of those things, but we do them very, very, very well. And so by not doing things like putting on a screen and letting you text and all of those things, we're able to have all of the power of the device drive towards getting the most accurate signal data. And so we are sampling the heart rate more frequently than Apple is, and the device is more purpose built around optimizing both internally and externally for the sensors. So there's even little things like electrical coupling on the circuit board. When you try and shove too much functionality into something small, they kind of like run into each other. And, you know, so we're not trying to make room for a GPS chip or make room for a screen or like all of those things. And so it lets us lay out the hardware very specifically for this purpose. And so we believe that in data to support that, we're getting more and more accurate like metric data.[musical interlude]Harry Glorikian: Let's pause the conversation for a minute to talk about one small but important thing you can do, to help keep the podcast going. And that's leave a rating and a review for the show on Apple Podcasts.All you have to do is open the Apple Podcasts app on your smartphone, search for The Harry Glorikian Show, and scroll down to the Ratings & Reviews section. Tap the stars to rate the show, and then tap the link that says Write a Review to leave your comments. It'll only take a minute, but you'll be doing a lot to help other listeners discover the show.And one more thing. If you like the interviews we do here on the show I know you'll like my new book, The Future You: How Artificial Intelligence Can Help You Get Healthier, Stress Less, and Live Longer.It's a friendly and accessible tour of all the ways today's information technologies are helping us diagnose diseases faster, treat them more precisely, and create personalized diet and exercise programs to prevent them in the first place.The book is now available in print and ebook formats. Just go to Amazon or Barnes & Noble and search for The Future You by Harry Glorikian.And now, back to the show.[musical interlude]Harry Glorikian: So switching to sort of business model, because you sort of touched on that, is like it's a subscription model. You don't buy the device. If I'm not mistaken. The service starts at say 30 bucks a month and the package actually includes the WHOOP band. They'll just ship it to you like I'm wearing mine. Right. And so what was the rationale behind subscription versus just selling the device. If you have insight into, how did they pick 30 bucks? You know, I just wonder, like, you know, did they, is that something you guys felt reaches the broadest market sort of thing?Emily Capodilupo: Yeah, pretty much. So when we actually first launched, it was sold more like a traditional hardware product. So it was $500, one time fee, sort of use it as long as you want. And then we switched over to the subscription model in 2018. A nd we chose the price of $30. It was sort of designed to make the product accessible and lower the barrier of entry. $500 up front is a lot of money, especially for younger athletes. We want to make sure that people in college could afford it and stuff like that. And so we found just by market testing, that $30 was an approachable price point. And so after a couple of different market tests, that was what we landed with and more or less where we've been. We occasionally discount it and different things like that, and you can get a lower rate if you commit to more months upfront.Harry Glorikian: Yeah, I think I signed up for the maximum, which then brought it down to I think it was $18. Yeah. So here's a, you know, because this show is, you know, supposed to focus on AI and health care and things like that, I'm just sort of imagining in the back of my mind with that much data, you really have the opportunity to build some really cool analytics on top of it. You know, what role, if any, like does machine learning or other forms of AI play in you know how you analyze the data and then how do you, do you actually use that to personalize it back to the individual using it.Emily Capodilupo: Yeah, I mean, that's pretty much all my team is doing is machine learning. No, it plays a huge role in what we're doing, from like very traditional ML approaches, so like if you think about how we're doing our sleep staging, we have polysomnography is like the gold standard for getting sleep truth data. So that's like the stages when we know we're in REM sleep or slow-wave sleep. So we sent thousands and thousands of people into a clinical sleep lab with two straps on and they underwent a clinical sleep study. And then we took all of the data from the sleep study, lined it up with the WHOOP data, and then used all kinds of different traditional ML approaches in order to figure out how to get from a strap the same sleep staging information that we're able to get from this gold standard approach. Obviously the sort of gold standard sleep study uses a lot of sensors that we don't have right things. EEGs, which you need to be on someone's head to use. You can't get EEG from the wrist. EOGs, which you have to measure eye movement. So you need a little sensor there. And then we were able to find good proxies from the data that we can get at the wrist for all of those different signals and reconstruct the same sleep stage information.Emily Capodilupo: So that's a super fun ML problem. We also do things like when we detect a workout, we can figure out what, which sport or exercise modality you're using. And so the ability to classify those workouts is kind of again like a traditional ML like time series classification problem where you can tell the difference just from the heart rate and accelerometer signals. Are you doing basketball or CrossFit or running or anything like that? And then so those are kind of more traditional ML approaches. And then we've also done a lot around trying to understand behavioral impacts and how your body responds to different things. And then we're doing things like much, much more personalized. So we have a feature called The Journal where every day you fill out this little diary and you answer a bunch of questions about what you've done in the last 24 hours and can self report things like when you were eating, if you did different like kind of wellness activities like, meditate, journal. You know.Harry Glorikian: How much alcohol you had. I always wonder, like how honestly somebody answers that question.Emily Capodilupo: Any of those kinds of things. And then we look at the sort of signals in your data and try and separate out which of the things are helping you, which are hurting you, so that we can then recommend the things that are good for you, and for the things that are less good for you, maybe help you quantify the cost of those things that you can deploy them strategically. We certainly don't expect everybody to become like a teetotaller and never drink again, even though we're going to tell you it's bad for you, because it's pretty much always what shows up in the data. But we do want to help people make those informed decisions because a lot of people think like, Oh, I can have two drinks and it won't affect me tomorrow. And like, okay, here's the effect. And if tomorrow's not that important, go for it. And you have that really important meeting tomorrow, maybe don't. Y rou know, we're not trying to kill all the fun by any means, but we do want to make sure that people are empowered by data to know understand what they're doing to their body and then make decisions accordingly.Harry Glorikian: So I'm throwing in sort of like something important to me, right? Which is, you know, I have sleep apnea. Right. And it's funny because my wife diagnosed me, but then, you know, all the devices at some point, my Apple Watch actually asked me once, you know, have you ever been diagnosed with sleep apnea, which was interesting. But I've noticed like, the recovery number, if don't wear my CPAP, my recovery number tends to be much higher than if I do wear my CPAP. And I always wonder, does the positive air pressure cause a difference in how much your heart actually rests or not? Because it is pushing, it is positive air pressure on you all the time. So even in between apneas, you don't really maybe not rest as much. And I'm wondering if you have any insight on that.Emily Capodilupo: Yeah, we, we haven't specifically dug into why, but we have seen that as an unexpected pattern. You're not the only person to report that. It's on the to do list to better understand what's going on there. I think your theory is a valid one. We haven't verified or ruled it out yet, but I think there's a lot to be learned there. And I think one of the things that's exciting about the data that we're collecting is that if you wear a CPAP is one of the things you can report in our journals. We do have a tremendous amount of data on that and therefore the ability to kind of tease that apart and get insights that haven't been made available yet by traditional academic research.Harry Glorikian: Oh, I didn't know I could add CPAP in there. I have to go back and and check. But yeah, because my strain score ends up, my recovery score ends up lower. So it's like, you know, then of course, I always exceed on the strain side because I'm going to go work out the next day. And you know, it is what it is. But the other thing that you guys offer is like WHOOP for teams. And I don't know if you mean sports teams. You mean organizations. I'm not 100% sure because obviously I don't use that. I'm using it as an individual. Can you explain the additional value that provides when a group of people are using it together?Emily Capodilupo: Yeah. So all the above, we do it corporate teams as well as athletic teams, and there's a couple of different layers of the added value. So sometimes it's just accountability. I'm on a team with my family and it's just kind of fun, make fun of each other when our recovery scores are poor and, you know, cheer each other on when we have particularly good strain scores. And, you know, there's a lot of data to support that when you have a workout buddy or an accountability buddy or anything like that, that you tend to stick with things longer. And so creating just like a really friendly way for people to compete and cheer for each other just helps with the accountability and motivation keeping people on track. And deeper and more importantly, we do have a lot of people who create teams around different kinds of research initiatives or trying to understand a certain life stage. Like we create teams for people based on the month that their babies are due. So pregnant women can join a team of all the women on WHOOP who are expecting a baby in June 2022 can join this team together and pregnancy is this like very foreign weird moment in your body where everything's changing all the time and it just creates, like, a way for people to connect and be, like, this weird thing that's happening to me, is it normal? Like, who else is sleeping funny? And I think it's just very comforting to know that, like, all these weird things happening to your body aren't so weird. And then with like the sports teams and different things like that, what we're seeing is that the coaches are using the information to make better training or like decisions because now they actually have information that they didn't have access to before.Emily Capodilupo: So we've done a lot of work with different like collegiate programs and professional programs where they do things like if you're red, they will have you do a lighter version of the practice or skip a section of the practice in order to give your body a chance to recover. And if you're green, they might have you push a little bit harder. And so by modulating the training to where your body is today, we've actually shown in a project we completed a little over two years ago that you can reduce injury without reducing performance gains over the course of like an eight week training period. And so by reducing your training, when you're red, so your recovery score is below 33%, you actually like you will reduce injury without reducing performance gains. We've shown this. And so there's like literally zero value for those coaches to like push the athletes to complete the program or the day's rtraining. And so we've seen a lot of coaches make those different training plans as well as game day decisions about who should start. You know, somebody might be your best player ordinarily, but if they're red, they're not all that primed on game day to perform. And so being able to make those kinds of different decisions. And then on the corporate side, people have used it in order to triage different access to supportive resources. So we've seen people offer like breaks to people who have been red for a number of different days in a row or things like that suggest that somebody might be burning out or overwhelmed or something like that.Harry Glorikian: Okay, so. Everywhere it states that it is not a medical device, is not intended to diagnose, monitor any disease or medical condition. Right. What's the line in your mind between, say, a fitness monitor and a medical device, because I think I always think that line is getting….because you guys and others like you guys have so much data, the level of insight that I've seen when I've gone into some of these is crazy. So. What what is that line in your mind?Emily Capodilupo: Yeah. I mean, I think that there's you know, it's always been the case that technology moves faster than the law. And so, like, you know, I think a lot of these things are going to shift as the technology is going to force them to shift. But, you know, like you said, we have a lot of data that's quite similar. The official line is what the FDA says is the line. And the FDA has carved out this like space that they've you know, they've called this wellness devices. They've sort of reserved the right to change their mind at any time, and we very much expect them to. But WHOOP falls into their definition of what a wellness device is, not a medical device, which is why we can say things like, this is your heart rate, but we can't say, because then you would cross into a medical device, like “Your heart rate is healthy, your heart rate is unhealthy,” right? You can't give those kinds of any kind of diagnoses or any kind of, like, you will prevent a heart attack if you do these things or something like that. So we have to keep the recommendations a bit more general, a little bit more vague in order to not cross over into that regulated health space. One of the things that we're seeing that's interesting, is that there's been a movement in wearables to get these like SAMD clearances, Software as a Medical Device, where pieces of wearables need different features or different algorithms do end up going through an FDA process and getting clearance to make certain claims in different settings.Emily Capodilupo: And I think that that's going to really accelerate over the next couple of years. These are very long processes, and then the lines are going to get more and more blurry because you're going to have this like hybrid consumer medical device, which is something that until a couple of years ago we really didn't have. There was like step counters and GPS watches and they were over here and then there was like medical stuff that didn't look cool and wasn't comfortable or easy to use and was very, very expensive. And it was all over here. And now we're seeing them kind of come into the middle where more and more the medical stuff cares about being like all the human factors like that's comfortable to use and that people want to wear it and they can get good compliance. And the wellness devices are finding more and more applications for their data in the health care space. So I think a lot of it's going to come down to what doctors end up getting trained on. If they're willing to look at this data, if they have any clue how to use it, sort of by being in the medical world and science training their whole lives, a lot of them just don't have the education and training to understand big data and to understand technology in that way. So they're not being trained on how to make use of the data or how to apply it. And I think that that's something that might change in the next couple of decades.Harry Glorikian: Well, it's interesting, right, because I always tell people I'm like, this is a medical device. Like I you know, I mean, you know, you may think it's not, but it really has certain capabilities that allow it to get FDA clearance in a particular area. Right. And they're picking their space one by one. But the amount of data that you guys pick up on all of these devices, I mean, you know, we've seen atrial fibrillation. I'm sure that tachycardia shows up on there. You know, there's different things that they, because it's 24/7, it's looking, right and it's monitoring and it's got multiple sensors which you can now cross-correlate. There's so much insight that comes from this that I would almost like love to encourage the companies to think about moving down this road because I think it would be so helpful to patients. But, you know, jumping to a different thing. So. How do you guys define success for WHOOP? If you hit all your product and sales goals and for the next, say, 2 to 5 years, what does success look like for the organization?Emily Capodilupo: Yeah. I mean, I'll let the finance team worry about the sales goals and things, but I mean, for me in my team, like what success really comes down to is like, can we help people make actually better decisions? I think like a lot of the first generation of wearables, like it was this stream of fun facts. And we're all obsessed with ourselves, right? Like humans are sort of naturally narcissists, at least to a certain extent. And so it's like fun to be like, ooh, I slept for 7 hours or like, ooh, I ran a mile. But it's like kind of you maybe already knew that, right? And I think, like, what we're trying to do and like where we see a lot of success is, can we tell you something that you don't know? And can we convince you that you should do something about it? And then can we make you, like, realize, like, oh, wow, this, like, incredible thing happened and I feel so much better. And the features that we get the most excited about are like the sort of user stories are not, like, “Wow, it's so much fun to see my sleep data” or like, “This was fun.” But like when we released our paper showing that this respiratory rate spike sort of predicted or often preceded COVID symptom onset and therefore COVID infection, the paper came out like right before Thanksgiving and we saw so many people tell us that like because they had a respiratory rate spike, they didn't go home for Thanksgiving or they didn't travel and then like they tested positive a few days later and they were like, my grandma was at Thanksgiving or like my uncle who's in his eighties or stuff like that.Emily Capodilupo: And you know, those kind of moments where it's like, we educated you, we showed you this vital sign that like, you never would have felt anything. You didn't know you were sick, you weren't feeling bad. It's not like you went to go get a test because you weren't feeling good, like you just saw this in your WHOOP data and you're like, You know what? I'm going to stay home and not risk like seeing grandma because WHOOP said so, right? And then like, who knows how many COVID infections didn't happen and like what kind of role we played there. And like, it was probably like the most meaningful thing we did that year. And we did a lot of other cool stuff, but to think that by helping people notice that pattern, potentially they saved a relative's life and all the like crappy things that would happen if you thought you were responsible for killing your grandma and how much that ruins your own life as well? I think like we just get really excited about that. And one of the features that we released is last year was we were looking at how your reproductive hormones is part of your menstrual cycle affect your ability to respond to training. And I was an athlete my whole life. I was a gymnast, like before I could walk, and like nobody asked me a single time when my last period was or anything like that. That was just totally not part of like the coach-athlete relationship. But we know that like your ability to put on muscle and your ability to recover from training is totally different during the follicular phase, the first half of your menstrual cycle, than it is during the luteal phase, which is the second half. And if we modulate your training so that you're training more during the first half of the cycle than the second half, you can way more efficiently build muscle and strength, have fewer injuries, make more efficient gains. And if we now we do coach, in our product, women to do this, and we've gotten this incredible feedback of like people saying they feel so much better and like they're, well, you know, their training is going more smoothly and they feel like their body so much less random, it feels more predictable and they kind of understand what's going on. Nobody ever told them that reproductive hormones were relevant beyond their role in reproduction, but they actually affect everything we do. Like when progesterone is elevated in the back half of our menstrual cycle during the luteal phase, we sweat more and we lose a lot of salt by doing that. And so we need to eat more salty foods and we need to be more careful about hydrating, which is really important if you're an athlete, but nobody's telling us this. And so like we can connect these by looking at big data because we are tracking your menstrual cycle around the clock or around the month.Emily Capodilupo: We can put that into the product and then we see people are making better training decisions, understanding their body, feeling like things are less random. Right. And that's so empowering. And I think like female athletes in particular have been so underrepresented in research. There's a paper that came out eight months ago that said that just 6% of athletic performance research focused on women, 6%. And it was looking at all research between 2014 and 2020. And it was trending down, not up. So it was worse in like 2018, '19 and '20 than it had been like earlier in the twenty-teens. And so it's like completely neglected. And there is all this data that like wearables and WHOOP are sitting on and we're able to create features around that and just help people understand their bodies in a way that nobody else is doing right now. And so those are the features that, like I really define as like big successes. If we made our sleep staging accuracy 1% more accurate or we caught one more workout, like those are obviously like from a pure data science perspective, they can feel like wins. But what we really care about is like, am I helping you, cheesily going back to our mission, am I helping you unlock your performance in some way by helping you understand your body and making a better decision? Like, are you better off for having been on WHOOP? That's what, internally, those are the KPIs that we track the most closely.Harry Glorikian: Yeah. And I mean I would encourage you as well as all the other companies to, you know, peer reviewed papers, get them out there. Right. I mean, just when I search the space or peer reviewed journals for things utilizing the technologies, I mean, there's not a whole lot out there. And then the other thing is, is sometimes I read the devices they're using, I'm like, whoa, what is that? I've never heard of that device. And if I haven't heard about it, it must be on the fringe sort of thing. So I would highly encourage it because, you know, people like me would love to be looking at that sort of data. Because I'm constantly investing in the space, constantly working with the different technologies, you know, constantly talking to people through the podcast or writing a book, you know. So that information is incredibly useful to someone like me as, as, as well as the average person. So if you could send a message back through time to yourself in 2013 when you joined the company, you know. What would you say? What have you learned about the wearables and fitness market that you know you wish you knew then?Emily Capodilupo: Oh, what a fun question. You know, I think, like. It's hard to know what I wish I knew earlier because like in so many ways and I feel so lucky that this is true, like the vision that Will pitched me on when I met him, like when he was like, “Come join WHOOP, this is why it's super cool,” is exactly what we're doing. And so, like, I did trust him. I guess my message in a lot of ways would be trust him that like this is for real. I think the space has been so exciting and just there's so much opportunity. I came from doing academic sleep research and I would work on these papers where we had like 14 subjects and it was like, “Oh, that's a, that's a good size sleep study. Like that'll get into a good journal.” And everyone was like excited. And then it's like, you know, I just, I'm working on a paper right now and we have 300,000 people's data in it. We're looking at like a year of data at a time. So we've got just like millions and millions of sleeps and workouts in this data set that we're combing through. When we did this project, which was published in the British Medical Journal last year, where we were looking at the menstrual cycle phases and how they affected your training, we looked at 14,000 menstrual cycles, like just the orders of magnitude more data than what you can do in traditional academic research. And that's what I got really excited about. It's why I became a data scientist because I realized that like the most interesting questions that there are to answer about how humans work are going to require larger datasets than we've had access to before.Harry Glorikian: So I'm putting in a plug for sleep apnea, man, if you get a chance, I'd love to see a study on that one.Emily Capodilupo: No, sleep apnea, it's definitely on the list. About 80% of sleep apnea is believed to be undiagnosed. And it does have tremendous effects on long term health when it goes undiagnosed, especially in later stages. And so anything we can do around helping people realize that they might have sleep apnea and then helping them treat it once they do and better understand the disease progression. And all of that has a huge quality of life implications down the road.Harry Glorikian: I will happily volunteer. So great to speak to you. Very insightful discussion. I'm going to tell my wife about the whole menstrual cycle thing and working out and this is exactly why she eats salty food like at certain times. But this is great. I'm so glad to have you on the show and I look forward to seeing the progress of the company and the technology.Emily Capodilupo: Awesome. Well, thank you so much for having me. This is such a fun conversation.Harry Glorikian: Thank you.Harry Glorikian: That's it for this week's episode. You can find a full transcript of this episode as well as the full archive of episodes of The Harry Glorikian Show and MoneyBall Medicine at our website. Just go to glorikian.com and click on the tab Podcasts.I'd like to thank our listeners for boosting The Harry Glorikian Show into the top three percent of global podcasts.If you want to be sure to get every new episode of the show automatically, be sure to open Apple Podcasts or your favorite podcast player and hit follow or subscribe. Don't forget to leave us a rating and review on Apple Podcasts. And we always love to hear from listeners on Twitter, where you can find me at hglorikian.Thanks for listening, stay healthy, and be sure to tune in two weeks from now for our next interview. 

Fitbit was founded in 2007, originally as Healthy Metrics Research, Inc, by James Park and Eric Friedman. They had a goal to bring fitness trackers to market. They didn't invent the pedometer and in fact wanted to go far further. That prize goes to Abraham-Louis Perrelet of Switzerland in 1780 or possibly back to da Vinci. And there are stories of calculating the distance armies moved using various mechanisms that used automations based on steps or the spinning of wagon wheels. The era of wearables arguably began in 1953 when the transistor radio showed up and Akio Morita and Masaru Ibuka started Sony. People started to get accustomed to carrying around technology. 1961 and Claude Shannon and Edward Thorp build a small computer to time when balls would land in roulette. Which they put in a shoe. Meanwhile sensors that could detect motion and the other chips to essentially create a small computer in a watch-sized package were coming down in price. Apple had already released the Nike+iPod Sports Kit the year before, with a little sensor that went in my running shoes. And Fitbit capitalized on an exploding market for tracking fitness. Apple effectively proved the concept was ready for higher end customers. But remember that while the iPod was incredibly popular at the time, what about everyone else? Park and Friedman raised $400,000 on the idea in a pre-seed round and built a prototype. No, it wasn't actually a wearable, it was a bunch of sensors in a wooden box. That enabled them to shop around for more investors to actually finish a marketable device. By 2008 they were ready to take the idea to TechCrunch 50 and Tim O'Reilly and other panelists from TechCrunch loved it. And they picked up a whopping 2,000 pre-release orders. Only problem is they weren't exactly ready to take that kind of volume. So they toured suppliers around Asia for months and worked overtime in hotel rooms fixing design and architecture issues. And in 2009 they were finally ready and took 25,000 orders, shipping about one fifth of them. That device was called the Fitbit Tracker and took on a goal of 10,000 steps that became a popular goal in Japan in the 1960s. It's a little money-clip sized device with just one button that shows the status towards that 10,000 step goal. And once synchronized we could not only see tons of information about how many calories we burned and other statistics but we could also see Those first orders were sold directly through the web site. The next batch would be much different, going through Best Buy. The margins selling directly were much better and so they needed to tune those production lines. They went to four stores, then ten times that, then 15 times that. They announced the Fitbit Ultra in 2011. Here we got a screen that showed a clock but also came with a stopwatch. That would evolve into the Fitbit One in 2012. Bluetooth now allowed us to sync with our phones. That original device would over time evolve to the Zip and then the Inspire Clip. They grew fast in those first few years and enjoyed a large swathe of the market initially, but any time one vendor proves a market others are quick to fast-follow. The Nike Fuelband came along in 2012. There were also dozens of cheap $15 knock-offs in stores like Fry's. But those didn't have nearly as awesome an experience. A simple experience was the Fitbit Flex, released in 2013. The Fitbit could now be worn on the wrist. It looked more like the original tracker but a little smaller so it could slide in and out of a wristband. It could vibrate so could wake us up and remind us to get up and move. And the Fitbit Force came out that year, which could scroll through information on the screen, like our current step count. But that got some bad press for the nickel used on the device so the Charge came out the next year, doing much of the same stuff. And here we see the price slowly going up from below a hundred dollars to $130 as new models with better accelerometers came along. In 2014 they released a mobile app for all the major mobile platforms that allowed us to track devices through Bluetooth and opened up a ton of options to show other people our information. Chuck Schumer was concerned about privacy but the options for fitness tracking were about to explode in the other direction, becoming even less private. That's the same year the LG G Watch came out, sporting a Qualcomm Snapdragon chip. The ocean was getting redder and devices were becoming more like miniature computers that happened to do tracking as well. After Android Wear was released in 2014, now called Wear OS, the ocean was bound to get much, much redder. And yet, they continued to grow and thrive. They did an IPO, or Initial Public Offering, in 2015 on the back of selling over 21 million devices. They were ready to reach a larger market. Devices were now in stores like Walmart and Target, and they had badges. It was an era of gamification and they were one of the best in the market at that. Walk enough steps to have circumnavigated the sun? There's a badge for that. Walk the distance of the Nile? There's a badge for that. Do a round trip to the moon and back? Yup, there's a badge for that as well. And we could add friends in the app. Now we could compete to see who got more steps on the day. And of course some people cheated. Once I was wearing a Fitbit on my wrist I got 60,000 steps one day as I painted the kitchen. So we sometimes didn't even mean to cheat. And an ecosystem had sprung up around Fitbit. Like Fitstar, a personal training coach, which got acquired by Fitbit and rebranded as Fitbit Coach. 2015 was also when the Apple Watch was released. The Apple Watch added many of the same features like badges and similar statistics. By then there were models of the Fitbit that could show who was calling our phone or display a text message we got. And that was certainly part of the Wear OS for of Android. But those other devices were more expensive and Fitbit was still able to own the less expensive part of the market and spend on R&D to still compete at the higher end. They were flush with cash by 2016 so while selling 22 million more devices, they bought Coin and Pebble that year, taking in technology developed through crowdfunding sources and helping mass market it. That's the same year we got the Fitbit Alta, effectively merging the Charge and Alta and we got HR models of some devices, which stands for Heart Rate. Yup, they could now track that too. They bought Vector Watch SRL in 2017, the same year they released the Ionic smartwatch, based somewhat on the technology acquired from Pebble. But the stock took a nosedive, and the market capitalization was cut in half. They added weather to the Ionic and merged that tech with that from the Blaze, released the year before. Here, we see technology changing quickly - Pebble was merged with Blaze but Wear OS from Google and Watch OS from Apple were forcing changes all the faster. The apps on other platforms were a clear gap as were the sensors baked into so many different integrated circuit packages. But Fitbit could still compete. In 2018 they released a cheaper version of the smartwatch called the Versa. They also released an API that allowed for a considerable amount of third party development, as well as Fitbit OS 3. They also bought Twine Health in 2018 Partnered with Adidas in 2018 for the ionic. Partnered with Blue Cross Blue Shield to reduce insurance rates 2018 released the Charge 3 with oxygen saturation sensors and a 40% larger screen than the Charge 2. From there the products got even more difficult to keep track of, as they poked at every different corner of the market. The Inspire, Inspire HR, Versa 2, Versa Lite, Charge 4, Versa 3, Sense, Inspire 2, Luxe. I wasn't sure if they were going to figure out the killer device or not when Fitbit was acquired by Google in 2021. And that's where their story ends and the story of the ubiquitous ecosystem of Google begins. Maybe they continue with their own kernels or maybe they're moving all of their devices to WearOS. Maybe Google figures out how to pull together all of their home automation and personal tracking devices into one compelling offer. Now they get to compete with Amazon who now has the Halo to help attack the bottom of the market. Or maybe Google leaves the Fitbit team alone to do what they do. Fitbit has sold over 100 million devices and sports well over 25 million active users. The Apple Watch surpassed that number and blew right past it. WearOS lives in a much more distributed environment where companies like Asus, Samsung, and LG sell products but it appears to have a similar installation base. And it's a market still growing and likely looking for a leader, as it's easy to imagine a day when most people have a smart watch. But the world has certainly changed since Mark Weiser was the Chief Technologist at the famed Xerox Palo Alto Research Center, or Xerox Parc in 1988 when he coined the term "ubiquitous computing.” Technology hadn't entered every aspect of our lives at the time like it has now. The team at Fitbit didn't invent wearables. George Atwood invented them in 1783. That was mostly pulleys and mechanics. Per V. Brüel first commercialized the piezoelectric accelerometer in 1943. It certainly took a long time to get packaged into an integrated circuit and from there it took plenty of time to end up on my belt loop. But from there it took less than a few years to go on my wrist and then once there were apps for all the things true innovation came way faster. Because it turns out that once we open up a bunch of APIs, we have no idea the amazing things people use with what then go from devices to platforms. But none of that would have happened had Fitbit not helped prove the market was ready for Weiser's ubiquitous computing. And now we get to wrestle with the fallout while innovation is moving even faster. Because telemetry is the opposite of privacy. And if we forget to protect just one of those API endpoints, like not implementing rate throttling or messing up the permissions, or leaving a micro-service open to all the things, we can certainly end up telling the world all about things. Because the world is watching, whether we think we're important enough to watch or not.

2010 Nike+2012 Nike+ Fuelband 一代2013 Nike+ Fuelband SE2015 Apple Watch 一代2017 Apple Watch 某代2020 三星 Activy 2代这是一档管牧的个人播客，内容涉及数码，运动，育儿，旅行，读书，等等等等我的博客：www.guanmu.name我的另外一档滑板播客：@KickerRadio我的微博：@AndrewGuan我的B站：@AndrewGuan我的 Instagram：@guanmu

This week we are staying with metrics and Manning Publications for a chat with Christopher W H Davis, author of Agile Metrics in Action, How to Measure and Improve Team Performance. Why more metrics?  Well first, the M in SPaMCAST is for metrics. Secondly, metrics are important tools for teams and organizations when used wisely. Many in the agile world hear the term metric or measure and run screaming from the room. I asked Chris if he thought combining 'metics' and 'agile' was an oxymoron - he thinks not.  After you have listened, buy a copy of Chris’s book using the link http://mng.bz/r2Og Don’t pay full price by using the discount code podspam20 to get a 40% discount code (good for all Manning products in all formats). Chris’s Bio: Christopher Davis has been working as an engineer, manager, author, and consultant focused on innovation since the 20th century. Since coming to Microsoft 4 years ago Chris has been focused on retail innovation with Fortune 500 companies. Prior to that he worked at Nike where he designed the platform behind the Nike+ Fuelband and running apps, helped redesign their ecommerce system, and led their initial push to go cloud native, while writing the influential book on measuring software development teams, Agile Metrics in Action. Currently finishing his Ph.D. in Technical Management designing state of the art working models for human-AI collaboration, Chris also enjoys playing classical guitar and building robots with his kids. Re-Read Saturday News  This week the re-read of  Great Big Agile, An OS for Agile Leaders by Jeff Dalton dives into chapter 2. Chapter 2 begins Part 2 which is focused on the six Performance Circles.  Leading is first.  Jeff points out that this is the most important of the circles because an organization without strong leadership will not allow teams to self-organize.  Remember, buy a copy and read along.  This week’s installment  Week 3: Performance Circle: Leading - https://bit.ly/2K3poWy  Previous installments: Week 1: Re-read Logistics and Front Matters - https://bit.ly/3mgz9P6  Week 2: The API Is Broken - https://bit.ly/2JGpe7l Next SPaMCAST The next Software Process and Measurement Cast will feature a reprise of a panel interview originally recorded in March and aired on SPaMCAST 597  just as the pandemic was re-writing the landscape of the workplace.  Paul Laberge, Susan Parente, Jo Ann Sweeney, John Voris, and I reconvene to reflect on an interesting year and the challenges of today’s workplace.

It's all about wearables this week. Whether on your wrist or in your ear, the wearable market has come a long way since the introduction of early trendsetters, like the Pebble smartwatch and Nike+ FuelBand. Our own features editor, Britta, kicks off the themed episode, joining host Stuart to talk about the latest Fitbit smartwatches and fitness tracker. Stuart then talks to the chief audiology officer at GN Hearing, the world's leading hearing aid maker, where he finds out how the company is developing its tech to deliver better, clearer sound for the hearing impaired. And finally, contributing editor Cam explains how he's been getting on with the Samsung Galaxy Watch 3 smartwatch. 00:47 - Britta and Stuart talk about the new Fitbit announcements08:03 - Laurel Christensen interview22:53 - Cam gives us his verdict on the Samsung Galaxy Watch 3Visit us at pocket-lint.com, check out our latest videos at youtube.com/pocketlintcom and sign up to our daily newsletter at pocket-lint.com/info/newsletter. *** Please also take the time to rate and review us on Apple Podcasts or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks! ***Hosted by Stuart MilesProduction and editing by Stuart MilesGuests: Britta O'Boyle, Laurel Christensen, Cam BuntonMusic by Lee Rosevere - Let's Start at the Beginning and SouthsideSupport this show http://supporter.acast.com/pocket-lint-podcast. See acast.com/privacy for privacy and opt-out information.

Topics around the Sneaker/Sports Community and the main topic on The Nike Fuelband that was discontinued in 2018. --- Support this podcast: https://podcasters.spotify.com/pod/show/socialrec./support

Dan Harden, CEO and Founder of Whipsaw joins Justin Starbird today to discuss leading a company through adversity. Dan and his team are a group of true pioneers and innovators in the product design space. Dan shares that, “We bring that attitude to our clients, that optimistic like good old fashioned American, “let's roll up our sleeves and solve this problem” attitude lives in those companies so strongly that it's benefited us during this pandemic. Our clients feel that they're really grateful to us for sticking with them and helping them through this difficult time.” Listen as Dan talks about how his team works explaining that it's really just about the celebration and the joy of creative problem solving.” Everything that we do stems from this belief and this purpose, that the world can be a better place. If you think openly and creatively, we live and breathe innovation. It is our way of expressing ourselves. It feels natural. If you are not familiar with Whipsaw, they have had a lot of big hits ranging, from Google Chromecast, Nike FuelBand many products for Brita, Dell products. The list goes on and on. They've helped clients produce and ship well over a thousand products since Dan founded the company back in 1999. Listen now.

Mark Weiser was the Chief Technologiest at the famed Xerox Palo Alto Research Center, or Xerox Parc in 1988 when he coined the term "ubiquitous computing.” Technology hadn't entered every aspect of our lives at the time like it has now. The concept of wearable technology probably kicks off way earlier than you might think.  Humans have long sought to augment ourselves with technology. This includes eyeglasses, which came along in 1286  and wearable clocks, an era kicked off with the Nuremberg eggs in 1510. The technology got smaller and more precise as our capacity at precision grew. Not all wearable technology is meant to be worn by humans. We strapped cameras to pigeons in 1907. in the 15th century, Leonardo da Vinci would draw up plans for a pedometer and that concept would go on the shelf until Thomas Jefferson picked it back up during his tinkering days. And we would get an abacus ring in 1600. But computers began by needing a lot of electricity to light up those vacuum tubes to replace operations from an abacus, and so when the transistor came along in the 40s, we'd soon start looking for ways to augment our capabilities with those.  Akio Morita and Masaru Ibuka began the wearable technology craze in 1953 when they started developing what would become the TR-55 when it was released in 1955. It was the first transistor radio and when they changed their name to Sony, they would introduce the first of their disruptive technologies. We don't think of radios as technology as much as we once did, but they were certainly an integral part of getting the world ready to accept other technological advances to come! Manfred Clynes came up with cyborgs in his story story called Cyborgs in Space in 1960. The next year, Edward Thorp and mathematician and binary algebra guru Claude Shannon wanted to try their hands at cheating at roulette so built a small computer to that timed when balls would land. It went in a shoe. created their own version of wearable technology – a computer small enough to fit into a shoe. This would stay a secret until Thorp released his book “Beat the Dealer” telling readers they got a 44 percent improvement in making bets. By 1969 though Seiko gave us the first automatic quartz watch.  Other technologies were coming along at about the same time that would later revolutionize portable computing once they had time to percolate for awhile. Like in the 1960s, liquid crystal displayers were being researched at RCA. The technology goes back further but George H. Heilmeier from RCA laboratories gets credit for In 1964 for operationalizing LCD.  And Hatano developed a mechanical pedometer to track progress to 10,000 steps a day, which by 1985 had him defining that as the number of steps a person should reach in a day. But back to electronics.  Moore's law. The digital camera traces its roots to 1975, but Kodak didn't really pursue it. 1975 and devices were getting smaller and smaller. Another device we don't think of as a computer all that much any more is a calculator. But kits were being sold by then and suddenly components had gotten small enough that you could get a calculator in your watch, initially introduced by Pulsar. And those radios were cool but what if you wanted to listen to what you wanted rather than the radio? Sony would again come along with another hit: The Walkman in 1979, selling over 200 million over the ensuing decade. Akio Morita was a genius, also bringing us digital hearing aids and putting wearables into healthcare. Can you imagine the healthcare industry without wearable technology today?  You could do more and more and by 1981, Seiko would release the UC 2000 Wrist PC. By then portable computers were a thing. But not wearables. You could put 2 whopping kilobytes of data on your wrist and use a keyboard that got strapped to an arm. Computer watches continued to improve any by 1984 you could play. Games on them, like on the Nelsonic Space Attacker Watch.  Flash memory arguably came along in 1984 and would iterate and get better, providing many, many more uses for tiny devices and flash media cards by 1997. But those calculator watches, Marty McFly would sport one in 1985s Back To The Future and by the time I was in high school they were so cheap you could get them for $10 at the local drug store. And a few years later, Nintendo would release the Power Glove in 1989, sparking the imagination of many a nerdy kid who would later build actually functional technology. Which regrettably the Power Glove was not.  The first portable MP3 player came along in 1998. It was the MPMan. Prototypes had come along in 1979 with the IXI digital audio player. The audible player, Diamond Rio, and Personal Jukebox came along in 1998 and on the heels of their success the NOMAX Jukebox came in y2k. But the Apple iPod exploded onto the scene in 2001 and suddenly the Walkman and Diskman were dead and the era of having a library of music on mainstream humans was upon us, sparking Microsoft to release the Zen in 2004, and the Zune in 2006.  And those watches. Garmin brought us their first portable GPS in 1990, which continues to be one of the best such devices on the market. The webcam would come along in 1994 when Canadian researcher Steve Mann built the first the wearable wireless webcam. That was the spark that led to the era of the Internet of Things. Suddenly we weren't just wearing computers. We were wearing computers connected to the inter webs.  All of these technologies brought to us over the years… They were converging. Bluetooth was invented in 2000.  By. 2006, it was time for the iPod and fitness tracking to converge. Nike+iPod was announced and Nike would release a small transmitter that. Fit into a notch in certain shoes. I've always been a runner and jumped on that immediately! You needed a receiver at the time for an iPod Nano. Sign me up, said my 2006 self! I hadn't been into the cost of the Garmin but soon I was tracking everything. Later I'd get an iPhone and just have it connect. But it was always a little wonky. Then came The Nike+ Fuelband in 2012. I immediately jumped on that bandwagon as well. You. Had to plug it in at first but eventually a model came out that sync'd over bluetooth and life got better. I would sport that thing until it got killed off in 2014 and a little beyond… Turns out Nike knew about Apple coming into their market and between Apple, Fitbit, and Android Wear, they just didn't want to compete in a blue ocean, no matter how big the ocean would be.   Speaking of Fitbit, they were founded in 2007 James Park and Eric Friedman with a goal of bringing fitness trackers to market. And they capitalized on an exploding market for tracking fitness. But it wasn't until the era of the app that they achieved massive success and in 2014 they released apps for iOS, Android and Windows Mobile, which was still a thing. And the watch and mobile device came together in 2017 when they released their smartwatch. They are now the 5th largest wearables company.  Android Wear had been announced at Google I/O in 2014. Now called Wear OS, it's a fork of Android Lollipop, that pairs with Android devices and integrates with the Google Assistant. It can connect over Bluetooth, Wi-Fi, and LTE and powers the Moto 360, the LG G and Samsung Gear. And there are a dozen other manufacturers that leverage the OS in some way, now with over 50 million installations of the apps. It can use Hangouts, and leverages voice to do everything from checking into Foursquare to dictating notes.  But the crown jewel in the smart watches is definitely the Apple Watch. That came out of hiring former Adobe CTO Kevin Lynch to bring a Siri-powered watch to market, which happened in 2015. With over 33 million being sold and as of this recording on the 5th series of the watch, it can now connect over LTE, Wifi, or through a phone using Bluetooth. There are apps, complications, and a lot of sensors on these things, giving them almost limitless uses. Those glasses from 1286. Well, they got a boost in 2013 when Google put images on them. Long a desire from science fiction, Google Glass brought us into the era of a heads up display. But Sega had introduced their virtual reality headset in 1991 and the technology actually dates back to the 70s from JPL and MIT. Nintendo experimented with Virtual boy in 1994. Apple released QuickTime VR shortly thereafter, but it wasn't that great. I even remember some VGA “VR” headsets in the early 2000s, but they weren't that great. It wasn't until the Oculus Rift came along in 2012 that VR seemed all that ready. These days, that's become the gold standard in VR headsets. The sign to the market was when Facebook bought Oculus for $2.3 billion dollars in 2014 and the market has steadily grown ever since.  Given all of these things that came along in 2014, I guess it did deserve the moniker “The Year of Wearable Technology.” And with a few years to mature, now you can get wearable sensors that are built into yoga pants, like the Nadi X Yoga Pants, smartwatches ranging from just a few dollars to hundreds or thousands from a variety of vendors, sleep trackers, posture trackers, sensors in everything bringing a convergence between the automated home and wearables in the internet of things. Wearable cameras like the Go Pro, smart glasses from dozens of vendors, VR headsets from dozens of vendors, smart gloves, wearable onesies, sports clothing to help measure and improve performance, smart shoes, smart gloves, and even an Alexa enabled ring.  Apple waited pretty late to come out with bluetooth headphones, releasing AirPods in 2016. These bring sensors into the ear, the main reason I think of them as wearables where I didn't think of a lot of devices that came before them in that way. Now on their second generation, they are some of the best headphones you can buy. And the market seems poised to just keep growing. Especially as we get more and more sensors and more and more transistors packed into the tiniest of spaces. It truly is ubiquitous computing. 

Everybody wants to get into technology, even Nike but the beginning was rough when they partnered with Apple to create fuelband. Let's talk about the journey of Nike Fuelband.

Product Designer / Entrepreneur [Education]: Brigham Young University, Astro Studios, Lunar Design, Frog Design, [Work]: Xbox 360, Apple, EA Sports, Facebook, Nike+ Fuelband, HP, Skullcandy, and More Featured in Fast Company's 2018 list of most innovative companies, Astro Studios is responsible for some of the most coveted tech products in recent history including XBOX 360 and the Nike+ Fuelband. We spend roughly an hour talking to Brett Lovelady--founder and CEO--hearing about the behind the scenes and his very detailed tactics on prototyping.

Max Joseph is a filmmaker, director, and the co-host of Catfish, which has just completed its fifth season on MTV. This is Part 2 of my interview with Max Joseph. Go back to episode 95 to hear the first installment of our chat   Max got his start in online video but has also worked extensively on documentaries and feature films. He is the creator of the powerful and beautiful promotional videos Make It Count (for the Nike FuelBand and starring Casey Neistadt) and Follow the Frog (for the Rainforest Alliance) and he also directed the 2015 feature film We Are Your Friends, starring Zac Efron. This week Ryno Lab is episode 97: Negative Press, Overcoming Rejection and Following Your Gut with Max Joseph (Part 2) If you like this episode, please leave an iTunes review, it really helps us to find new listeners.  Max was really honest about topics like rejection, dealing with negative media, and what happens if your influencer community doesn't follow you to a bigger and more mainstream project. Go back and listen to episode 95 for my background info on Max. Thanks again Max, for coming on the Ryno Lab podcast. Remember to sign-up for my email list at http://www.influencereconomy.com/ to receive The Influencer Economy Guidebook and Action Lesson Plan on how to "Launch Your Idea, Collaborate with Influencers and Thrive in the Digital Age." Max opens up about questions like: Can influencers go mainstream? What's it like if your influencer audience doesn't follow you to a bigger project? How do you you deal with negative press? How do you deal with rejection? Links: Official website: http://www.maxjoseph.com/ We Are Your Friends trailer: https://www.youtube.com/watch?v=gZzAeYWXFpk Max Joseph's epic videos: Make It Count -- https://www.youtube.com/watch?v=WxfZkMm3wcg Follow the Frog -- https://www.youtube.com/watch?v=3iIkOi3srLo

Max Joseph is a filmmaker, director, and the co-host of Catfish, which has just completed its fifth season on MTV. Max got his start in online video but has also worked extensively on documentaries and feature films. He is the creator of the powerful and beautiful promotional videos Make It Count (for the Nike FuelBand and starring Casey Neistadt) and Follow the Frog (for the Rainforest Alliance) and he also directed the 2015 feature film We Are Your Friends, starring Zac Efron. Max grew up in New York City, the only child of hardworking parents who were creative at heart. He grew up hoping to enjoy his day-to-day work more than his parents did, and was inspired by his cousin, who worked for Jim Henson, to follow his creative dreams. He realized at the age of 15 that he wanted to be a filmmaker. To this day he considers himself first and foremost a filmmaker (regardless of whether his work is released online or in theatres) and he calls his time on Catfish "a fun detour in an otherwise obsessive moviemaking career". He considers himself a "dreamer" (in contrast to people like Casey Neistadt, who he calls a "doer") because he sees his job as developing a creative vision which he can then hire and direct other people to develop into a reality. On this episode of the podcast, Max discusses his philosophy and methodology for great filmmaking. He generally gets started with a general concept or even just a "vibe" and a general end goal, and then follows his creative urges to build a great product. He believes strongly in the idea that great concept + great execution = great art and follows this principle in his work. He talks, for example, about how the Make It Count video was built around a very simple concept -- use Nike's money to travel the world and thereby "make it count" -- and thoughtful execution, carefully blending video clips, music, text, and more to create a powerful flow of ideas from start to finish. In short, Max's goal is always to make "the coolest thing ever", no matter how he has to go about doing that. Max is also a strong proponent of working together with other creative minds to build stronger, more balanced, and more interesting products. He discusses his own experiences with mentoring, collaboration, and other ways of learning from the people around him. He has worked with clients, professionals, corporations, and nonprofits and has learned the best ways to make any collaboration successful. If you're interested in taking the art of filmmaking, online video, or any other creative pursuit to a higher, more successful, or more fulfilling level, you need to hear this podcast. You'll learn about following your curiosity, asking the right questions, getting paid to learn your craft, which things are better learned in a classroom, connecting with the right mentors and collaborators, and much more. Join me in this conversation with Max Joseph and let your creative spirit soar! Quotes from the podcast: "I like putting puzzles together. I started editing and I love just being in a room and playing around with pieces until they fit together in the right way. And once I get them right, that's when I'm in my flow creatively and that's when I'm probably most happy." "Guilt is not viral. Making people feel guilty when they watch something is not going to end in them wanting to share it with anyone. You don't want to share something that bums out your friends. You want to share something that makes them smile.... There's a way to marry the two, though, so it works." "That feeling of 'You are not alone' is maybe the most important part of any video or piece of content because that's where the audience gets on board. And then once they're on board you can take them on a wild ride." "Follow your curiosity. If you have an idea... do it, and do it with all your heart and soul." "Do weird jobs. Get paid to learn your craft and treat each exercise as a challenge to make... the most awesome, best thing ever, despite any challenge that anyone's giving you. The more constraints and challenges, the more you'll learn how to get around them." Thanks to our contributor Edi Gonzalez for writing this description! Max Joseph Links: Official website: http://www.maxjoseph.com/ We Are Your Friends trailer: https://www.youtube.com/watch?v=gZzAeYWXFpk Also, if you want to link the videos in the first paragraph, they are at: Make It Count -- https://www.youtube.com/watch?v=WxfZkMm3wcg Follow the Frog -- https://www.youtube.com/watch?v=3iIkOi3srLo  

For Show 114, Kelly and Pete take a first look at Windows 10, the final OS from Microsoft? Also, discussion of problems with the Fitbit Charge and the Nike Fuelband, a hands-on with the Apple Watch, contactless payment and a planned obsolescence petition. Plus your smart meters and Ultra HD TV. Details at https://www.frequencycast.co.uk/cast114.html

Our human brains can't handle it. Messaging, the Nike FuelBand, the Apple Watch, Emojis, and sadness all play a part in this week's episode.

It’s an even year, so you know what that means - your San Francisco Giants are World Series Champions. Ryan and Carlos reflect on the Giants’ postseason run, and then bid farewell to the MLB season by discussing the start of the NBA season, Carlos’s first week with the iPhone 6, Apple Pay (yes, again), Nike Fuelband support (or lack thereof), CurrentC, Taylor Swift pulling her music off of Spotify, and the latest in negative Uber news.

A tecnologia permitiu uma nova cultura de medir as nossas atividades do dia a dia. Com a crescente oferta de pulseiras, sensores, aplicativos e ferramentas web, qualquer um pode quantificar o que come, como trabalha, dorme, dirige e consome. No Braincast 121, discutimos como o auto-conhecimento através de dados pessoais pode ajudar a melhorar nossa vida. Carlos Merigo, Saulo Mileti, Alexandre Maron e Daniel Sollero relatam suas experiências com Nike Fuelband, Fitbit, Up, SleepCycle, RunKeeper, 23andMe, Reporter, Foursquare, Letterboxd, e tantos outros devices e apps do tipo. > 01m30 Comentando os Comentários
 > 13m50 Pauta principal > 1h10m00 Qual É a Boa? ======== Workshop9: Design e Estética Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética. Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais. Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam. >> INSCREVA-SE! ======== Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9. Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

En este nuevo podcast en solitario sin Monky, contamos con Joaquín Montes como invitado, también conocido como ArmoredReaper. En la sección Noticias de Apple comentamos acerca de la patente de iTime otorgada a Apple por la USPTO. También comentamos acerca del blog de Swift publicado oficialmente por Apple, de la alianza de Apple con IBM, del 90% de adopción de iOS 7 a 10 meses de su lanzamiento, de la contratación de 2 ingenieros del equipo de Nike FuelBand y del programa internacional del reemplazo del cargador USB (A1300) con clavijas tipo C (Europeas) de los iPhone 3GS, iPhone 4 y iPhone 4S. En la sección Internet, comentamos acerca de los rumores la compra de TwitchTV por parte de Google. En la seccion iOS Apps, comentamos acerca de Timberman, Twitch for iOS y Chile Esquí. Luego ArmoredReaper nos comenta de la experiencia de ser un switcher y haber cambiado de Windows a Mac. En la sección Gadgets, ArmoredReaper nos comenta acerca del iPhone 5C. Finalmente en la sección Bookmarks, ArmoredReaper nos comenta de su blog T3cnoJuegos.

En este nuevo podcast en solitario sin Monky, contamos con Joaquín Montes como invitado, también conocido como ArmoredReaper. En la sección Noticias de Apple comentamos acerca de la patente de iTime otorgada a Apple por la USPTO. También comentamos acerca del blog de Swift publicado oficialmente por Apple, de la alianza de Apple con IBM, del 90% de adopción de iOS 7 a 10 meses de su lanzamiento, de la contratación de 2 ingenieros del equipo de Nike FuelBand y del programa internacional del reemplazo del cargador USB (A1300) con clavijas tipo C (Europeas) de los iPhone 3GS, iPhone 4 y iPhone 4S. En la sección Internet, comentamos acerca de los rumores la compra de TwitchTV por parte de Google. En la seccion iOS Apps, comentamos acerca de Timberman, Twitch for iOS y Chile Esquí. Luego ArmoredReaper nos comenta de la experiencia de ser un switcher y haber cambiado de Windows a Mac. En la sección Gadgets, ArmoredReaper nos comenta acerca del iPhone 5C. Finalmente en la sección Bookmarks, ArmoredReaper nos comenta de su blog T3cnoJuegos.

Hans Anderson aka Bob Brainstorm joins Adam this week to talk augmented reality and the future of how we will experience sports. Hans is a Senior Concept Developer in the Emerging Technologies department at ESPN. Hans and Adam discuss exciting new advancements in augmented reality, the importance of design in sports technology, the future of sports television, how Hans got his position at ESPN, and so much more. For examples of augmented reality at ESPN, see this video. Mentions include: Hans Anderson on Behance Google Glass Virtual Pitch Troika motion graphics rebrand for Sportscenter Oculus Rift Chris Kluwe: How Augmented Reality Will Change Sports (TED Talk) New Sportscenter studio Adobe Creative Suite Rebrand Getty Images Project Play Core 77 Longhorn Network Nike's Animated World Cup Short: Risk Everything My next guest is Darrin Crescenzi. Darrin is NY based designer and art director currently serving as design director at Interbrand. Previously, Darrin was a member of Nike’s Brand Design: Global Initiatives Team where he developed seasonal campaigns, visual identity and experience design, events and packaging for a variety of innovative products, athletes and sports moments. His most notable sports work is the design of Team USA’s 2012 London Olympics basketball uniforms, as well as the iconic LeBron James brand and the highly acclaimed launch of the Nike+ FuelBand. More of Darrin's work can be seen at his website.

No vamos a hablar de la serie "Perdidos (LOST)" sino que hacemos referencia a como estamos nosotros mismos como podcasters (o transmisores de audio sindicado)Explicamos ciertas causas, hablamos de gadgets varios y compras tecnológicas (Pebble, Nike Fuelband....)En definitiva, retomamos el hilo.Pincha en la imagen para acceder al audio.Episodio 1x03

Visszajelzések, tippek a hallgatóktól. Egyedi dugó egyedi fülekbe! Lucid dreaming. Nike FuelBand vége. Józsi telefonos bejegyzése. Milyen appokat használunk? Record store day.

AppSnack 110 En babypanda gör livet osäkert för alla som jailbreakat. Hoppar Fincher av Steve Jobs filmen, och vad händer i så fall med huvudet i lådan? Vad händer med Nike Fuelband och hur mycket av turerna beror på den mytomspunna iWatchen? Detta plus en massa rykten om iPhone 6, iOS 8, tips, lyssnarfrågor och mycket annat försöker vi klämma in den lilla podcast som vi kärt kallar AppSnack. För den handlar ju om teknik och uppkopplat nörderi i allmänhet, och ditt mobila iLiv i synnerhet. I panelen: Tobias Hieta & Jakob Hultman. Programmet leds av Calle Gisselsson. World’s first emoticon This smiley face is either a perfectly fitting typo or the world’s first emoticon Nyheter Billigare iPhone 5C nu även i Sverige   Billigaste modellen av iPhone 5c finns nu i Sverige Google släpper Kamera-app för alla KitKat-användare Tobbes Testbild Pioneer presenterar enheter som kan uppdateras för Apple CarPlay http://www.pioneer-carglobal.com/CarPlay/ Jailbreakat iOS hotas av skadeprogram iOS Malware Campaign “Unflod Baby Panda” Ny malware stjäl Apple ID-uppgifter från jailbreakade enheter David Fincher Out of Steve Jobs Movie in $10 Million Fee Fight (Exclusive) Nike Killing Off FuelBand, Exiting Hardware As Apple Nears Eller? Nike dementerar uppgifter om nedläggning av FuelBand Nike reportedly abandons the FuelBand and lays off its hardware division (updated) Klockor inkluderas i Apples varumärke Apples släpper ny feelgood film om hur de försöker rädda världen Apple Aims to Shrink Its Carbon Footprint With New Data Centers Veckans rykten iPhone 6 Rykte: Första bilden av framsidan på iPhone 6 Bilder sägs visa delar till iPhone 6 Sketchy photo of an iPhone 6 front panel appears on Chinese forum (Update: additional photos) iOS 8 iOS 8 kan få musikidentifiering Apple Working With Shazam on Song Identification Capabilities for iOS 8 Yahoo vill bli förvald sökmotor i iOS Här kommer Amazonerna, igen Läckta bilder på Amazons kommande smartphone med fem kameror Veckans lyssnarfråga 1password till iOS 1Password till Mac Lastpass   Veckans iOS-tips Streetkäk (Jake)   Veckans produktivitetstips Keybase.io   Veckans pryltips   Belkin Fodral med inbyggt tangentbord Logitech Ultrathin Keyboard Cover Svart

Este fin de semana largo de la Semana Santa una de las noticias más sorprendentes en cuanto al mundo de la tecnología fue la que dio Nike de que dejaba de producir la Fuelband y despedía a buena parte de los ingenieros involucrados en el proyecto. ¿Qué repercusiones puede tener la noticia para el iWatch? es más, ¿qué repercusiones puede tener esta noticia para los wearables? Espero sus comentarios a velvor@technovert.com.mx

This week on Unfinished Business I’m joined again by Elliott Kember to talk about Speedos, fitness tackers and—one day before Nike announced they’ve stopped making hardware— my Nike Fuelband. We discuss Cennydd Bowles’ Letter to a Junior Designer and if there are differences between designing a website and designing a digital product. I ask if designing with data is just an excuse for not having enough confidence in an idea and suggest that banging on about ‘empathy’ deserves a punch in the face. This week our sponsors are Macrabbit’s Espresso—get 10% off with the offer code unfinished —and Shopify. Join their free partner programme today.

在新一期的节目里，我们接着聊乔布斯，从乔布斯1985年离开苹果之后，创办了NeXT和Pixar，帮助制作了诸如《玩具总动员》、《海底总动员》等杰出的动画，1995年苹果收购NeXT后乔布斯重新回到苹果，并开发了新一代的iMac，随后接管公司成为CEO，发布了iTunes、iPod、iPhone、iPad等设备，改变了音乐行业，也彻底改变了科技行业。他是一个伟大的人物，和胰腺癌抗争多年，最终于2011年10月5日逝世。一周新闻汇总，我们聊了几个关键数字：新浪微博IPO，AppStore中国区收入增长新数字；4月23日一加小米中兴大乱斗；Nike宣布停产FuelBand，专注开发健身软件；约翰·斯卡里29年后承认当时把乔布斯赶出苹果是一个错误的决定。在主播分享环节，小班分享了两款游戏，一个励志短片和一位和尚。更多节目资讯，欢迎关注我们的微信平台“N20137724”，微博和豆瓣小站搜索“N次方播客”。

Boarding abgeschlossen, Tür geschlossen und Startfreigabe erhalten: “Der Übercast” hebt ab mit seiner erste Folge. Eure Besatzung vom Flugdeck diskutiert “Wearables”. Ein Überblick über den aktuellen Markt, was ist, was nicht ist und was noch sei kann. Andreas übernimmt die Rolle des kritischen Bordmechanickers und fragt sich was das denn alles überhaupt soll. Lieber Fluggast, wenn dir das Gehörte gefällt oder dir Sorgenfalten auf die edle Stirn fabriziert, dann haben wir etwas für dich: iTunes Bewertungen. Die Frühen Jahre von Wearables Als Einleitung stellt Patrick kurz seine 1995er Avocet Vertech Uhr vor, welche aus der Pre-2000 Ära stammt. Er ist sich bis heute noch nicht sicher, ob der von ihm verlinkte Verriss aus dem Jahre 2013 (Avocet Vertech Altimeter Watch Review - It’s Junk!) ernst gemeint ist. Status Quo – Der Wearable Markt heute Sven schwört auf seinen FitBit, Patrick trägt einen Withings Pulse und Andreas läuft ganz nackt und ohne alles. Der Nintendo WiiFit Meter und das Stichwort Gamification tauchen kurz auf. Dazu verlinken wir hier auf ein schickes Bild wo man die glorreich selbstgestalteten Avatare, welche diesen Tracker zieren sieht. Wer Nintendo’s ersten Einstieg in den Wearable Markt lieber in Form einer kurzen Videoeinführung sehen will, darf sich die Wii Fit U - Fit Meter Introduction auf der Du-Tube anschauen. Patrick’s Empfehlung für Leute mit viel, viel Zeit und einer Affinität zu englischsprechenden Japanern ist die Nintendo Direct Version mit Satoru Iwata (Global President Nintendo), welche es in epischer Länge hier gibt. Für den geneigten Nintendologen sei auch noch dieser Artikel empfohlen: Nintendo seeks recovery with mysterious ‘non-wearable’ health product. Außerdem wurden noch der Jawbone UP am Rande erwähnt, sowie das Nike Fuelband. Sven erzählt vom Samsung Gear, dabei schluckt, kichert und japst Patrick im Hintergrund, weil er nix gutes dazu gelesen hat – wahrscheinlich hat er sich den Kommentar verkniffen, da er keine sachdienlichen Beweise in Form eines Links für die Show Notes hat. Schande über ihn. Die kurzen Hard Facts zum Samsung Gear 2: Das ist jetzt nicht mehr auf Android-Basis sondern auf Samsungs eignem Tizen OS, inkl. Pulsmesser. Zusätzlich gibt’s noch noch mit dem Samsung Gear 2 Neo eine Budgetversion mit Plastikgehäuse und ohne Kamera. Das Samsung Gear Fit kommt dagegen mehr wie Fitbit daher, als wie eine Smartwatch, soll aber vor allem beim Fitness Tracking bestechen – nicht zuletzt wegen dem brillanten “Super AMOLED Display”. Das war es natürlich noch lange nicht zum Punkt Gadgetspotting… weiterhin wurde in dieser Episode noch erwähnt: Huawei TalkBand B1: Fitnesstracker und Bluetooth Headset in einem. Sony SmartBand: Das Übliche, plus “Lifelog”-Tagebuchfunktion (Orte, Musik, Fitnessstats, Spiele, Bücher). Pebble: ehemaliges Kickstarterprojekt, neue, schicke Modelle und Unterstützung einiger populären Apps wie RunKepper oder Foursquare. Patrick verweist hier auf The Prompt #35: Rage Quit the Vibrate, wo Mike Hurley’s Erfahrungen mit Pebble zur Sprache kommen. Omate: Ebenfalls ein ehemaliges Kickstarterprojekt, vollwertiges 2G/3G Smartphone. Moov Die Motivation und der Wettbewerb mit sich selbst und anderen kommen zur Sprache. Gamification, die Kontroll- und Erinnerungsfunktion der Wearables, sowie das aufräumen mit pseudo-wissenschaftlichen Ungenauigkeiten, der Fantasie von der Kalorienverbrauchskontrolle und Schlafmessungsschwachsinn sind Thema. Die Schlafüberwachung einiger Gadgets wird von Sven in die Schusslinie genommen, worauf Patrick den “vielleicht besseren” Basis Science zur Sprache bringt und auf den “Basis Science wants to track your sleep as well as your activity” von Ars Technica verweist. Der Konsens: Wearables sind mehr Lifestyle, als ernsthafte Analysegeräte. Wer zum Beispiel wirkliche Schlafprobleme hat, sollte ins Schlaflabor gehen, dort kann dann auch der Blutsauerstoffspiegel gemessen werden und eine detaillierte Fehleranalyse am Patienten betrieben werden. Wer jedoch nur eine grobe Tendenz seiner Fitness- und Schlafgewohnheiten haben möchte und daraus für sich selbst Rückschlüsse auf den eigenen Gesundheitsstatus ziehen will, der ist beim Thema Wearables durchaus nicht fehl am Platze. Im gleichen Atemzug kommt noch zur Sprache, dass Intel nun Basis gekauft hat für 72 Millionen Euro, nix mehr mit Smartphones macht, sondern sich von nun an lieber auf Wearables konzentriert. Wohingegen sich alle Piloten einig sind ist, dass die von Gabor Balogh durchdesignte klassische Armbanduhr mit Extras ein wahres Schmuckstück ist. Patrick erinnerte das ganze Produkt ein wenig an die Google Glass Alternative namens “LAFORGE Icis”. Zu der gibt es auf Vimeo auch ein Video. Dieses hier. Da sich die Meute nun über wilde Konzepte unterhält hier ein paar weiterführende Links passend zur Tratscherei: Yanko Design Wearables Electronic tattoo tracks the heat running through your veins: Ein Gadget das wohl Hitze und den Kreislauf gut erfasst. Mehr wearable und näher am Körper geht wohl nicht…. Scanadu Scout, the handheld medical ‘tricorder’ that measures my hangover: Tricordermäßiges Trekki-Gadget ahoi! Valve looks to sweat levels and eye controls for future game design The all-seeing Kinect: tracking my face, arms, body, and heart on the Xbox One Abschließend taucht noch die Frage auf “Warum kein Polar?” und was Ray Kurzweil (Wikipedia) wohl so zu alle dem sagen würde. Vor- und Nachteile von Wearables Bei diesem Punkt gibt es wenige Links, da sich die meisten Aussagen wohl auf bereits oben erwähnte Produkte beziehen. Wearables Integration Im letzten Punkt unterhalten sich die drei Bruchpiloten darüber, wie wichtig ein Ökosystem ist, damit man alle gesammelten Daten auch wie ein diplomierter Statistiker auswerten kann. Alle wünschen sich API’s bis zum abwinken, weil es immer gut ist Optionen zu haben mit seinen Daten das tun zu können, was man selbst so möchte. Ebenso gut wäre es, eine Vogelperspektive auf die Datenflut der verschiedene Produkte werfen zu können. Dabei kommt auch Exist zur Sprache, welches die verfügbaren API’s der verschiedenen Anbieter nutzt und probiert alle unter einem Dach übersichtlich zu versammeln. Existierende Einbindungen gibt es auf IFTTT bereits für einen Teil der Fitness-Gadgets, der versierte Anwender kann wie Andreas mit der Runkeeper HealthGraph API rumspielen oder Brett Terpstra’s Slogger mit dem FitBit und Day One koppeln. Kritisch hinterfragt wird, ob die mutmaßlich geschlossenen Systeme von Nintendo und Apple geschlossen bleiben, ob das Sinn macht und was für einen Spielraum sie dem Nutzer geben. Modeerscheinung oder das nächste große Ding? Hier gibt es Links dazu: Wired: Why Wearable Tech Will Be as Big as the Smartphone Wired: What’s the Secret to Making Wearables That People Actually Want? iWatch Spekulationen Abschließend wird noch ganz kurz spekuliert, da das ja immer am meisten Spaß macht und man das “im eigenen Blog nicht darf”. Hier was zur Sprache kam: Was die Gerüchtewelt sagt? Mehr Sensoren als aktuelle Geräte? Companion Device oder Stand-alone? Wie könnte die Integration mit dem iPhone aussehen? In Spenderlaune? Wir haben Flattr und PayPal am Start und würden uns freuen.

Det börjar närma sig den 10e september, datumet där det ryktas om att vi ska få se ett appleevent med nya telefoner samt iOS 7. Utöver det senaste “Vad har the Woz nu sagt” har vi hittat de hetaste ryktena, de färskaste nyheterna och de bästa tipsen i AppSnack 77. GLÖM INTE ATT RÖSTA PÅ OSS http://www.daytona.se/podradiopriset/2013 Du kan rösta fram till 2013-09-08 kl 23:59:59. VECKANS NYHETER Apple har släppt iOS 7 beta 6 iCloud Beta har piffats upp med iOS 7-design Apple byter kostnadsfritt ut krånglande grafikkort Steve Wozniak says 'there were a lot of things wrong' with 'Jobs' movie Researchers show how to slip malware into Apple’s App Store Jekyll apps: How they attack iOS security and what you need to know about them Computer expert hacks into Mark Zuckerberg's Facebook page ====================== VECKANS RYKTEN TV Rykte: TV-relaterad produkt från Apple i november Apple Could Have Some Sort Of TV Event This November Why We Want TV to Be Disrupted So Badly Apple köper upp social tv-tjänst iPad Bloomberg: Tunnare iPad och högupplöst iPad mini på gång Lighter iPad 5, Retina iPad mini once again rumored for the fall iPhone "Dubbla led-blixtar i iPhone 5S" The gold iPhone 5S Därför kan en iPhone i guld vara en bra idé Fler rykten om guldfärgad iPhone Så ska fingeravtrycksläsaren få plats http://www.imore.com/fingerprint-scanner-apparently-coming-iphone-5s-will-be-home-button New iPhone 5S part leaks show potential fingerprint sensor component iPhone 5c Rumor Roundup: Everything We Think We Know iWatch "Galaxy Gear släpps den 4 september" Apple reportedly hires fitness guru behind Nike FuelBand for unknown project Nuance’s “talking ads” speak their first words – in Swedish Hands On With A Smart “Watch,” the SE Live View ====================== VECKANS TIPS Veckans produktivitets-Tips Dispatch, Triage, och Extra utrymme till din dropbox Veckans speltips Plants Vs Zombies 2 ====================== EXTRA LÄSNING Samsung bringing its largest phone yet to the US this month HTC gets Iron Man for an ad, apparently has no idea what to do with him!

At this year’s tek13 we did another live show. The difference this time is that we didn’t have free booze, so turnout was a little low, but it was still super fun. We talked about hobbies we have outside of coding and how they impact our dev skills (hint: minimally), and what folks favorite talks at tek13 were. Probably other stuff too, but it’s been a while and I forgot. Check out our sponsors, Engine Yard and WonderNetwork Follow us on Twitter here. Rate us on iTunes here Listen Download now (MP3, 29.5MB, 1:05:27) Links and Notes tek13 Magic The Gathering Kobe Beef Fallout Wiki Some music Ed wrote Beer League Nike Fuelband

CEO of Jellyvision, Amanda Lannert discusses the future of interactive media, talent acquisition, and company culture.  We also discuss Marissa Mayer's decision to end work-from-home arrangements at Yahoo, Minuum's new touch keyboard, and Nike FuelBand's partnership with TechStars.

Ar yr Haclediad diweddaraf i gnesu‘ch cocyls bydd Bryn, Iestyn a Sioned yn trafod digwyddiad Hacio’r Iaith ’13 gyda’u gwestai arbennig Gareth Morlais. Bydd y criw hefyd yn cymryd cipolwg ar wasanaeth fideo byr newydd Twitter, Vine, ac yn troi cadw’n heini yn gêm gyda profiadau Bryn efo’i Nike Fuel band. Hyn oll, a mwy ar Haclediad #26! Dolenni Gareth Morlais twtlol.co.uk Chwe uchelgais ar-lein i’r iaith Gymraeg Ifan Dafydd – Celwydd (feat. Alys Williams) Anger over Twitter porn gaffe on Vine video service Branch Haciaith Nike Fuelband Invasion of the body trackers: take me to your leader Pebble smartwatch video review The post Haclediad #26: Yr un byw na fu appeared first on Hacio'r Iaith » Ffrwd Podlediad. Special Guest: Gareth Morlais.

#nikefuelband #oreo #data

GTA, Jawbone vs Nike Fuelband, kell-e ennyi adat. Android mozgások a piacon. Mi történtik Sinofsky és Forstall kapcsán? Apple Mail - toy alkalmazás? Be-TON. Shareware manapság. Nokia here. Video streaming. Tech bulvár.

Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and recently launched his latest venture, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 21st conversation (or, as I like to affectionately call it, Across The Sound 21.20). This week, we talk about brands and technology. Is Nike a sporting goods brand or a technology company? After Jaffe waits in line for close to an hour at SXSW to score a Nike FuelBand, you may be surprised by what we come up with. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #300 - Host: Mitch Joel. Running time: 55:07. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. Here's the Jaffe vs. Joel debate on collision of Madison Avenue and Mountain View. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #300 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing evol8tion facebook flip the funnel fuelband itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast nike online social network podcast podcasting social media sxsw technology

  Links Mentioned in this Episode: Today's Sponsor - Hover -  tii.hover.com Apple - Quarter 1 - 2012 Financial Results Apple's blow-out quarter: Once again iPad Still Leads Tablet Market for Web Traffic Motorola Sold A Measley 1 Million Tablets In 2011 AT&T: The iPhone Was Good AT&T Set Sales Records For iPhone iPad shoulder iPhone app launched to reduce teenage pregnancy in Kent Sony reveals camera sensor Foxconn gets Brazil tax breaks Nike introduces Nike+ FuelBand fitness band Evi arrives in town to go toe-to-toe with Siri Dev-Team Blog - Welcome new A5 jailbreakers Nearly 1 Million People Jailbroke Download Greenpois0n | greenpois0n.com Resurrect your iPhone 3G with Whited00r Apple's iPhone Sales Broken Down by Model     Apps Mentioned in this Episode: Tii App Garageband Doodlebuddy MyFont ClueLoops LazyText EVI RedLasser Blutrol - Cydia Open in Articles - Cydia CallTale - Cydia OneTrack GoogleVoice App

Jelszavak, Uborka, menzakaja, Nike Fuelband, iBooks, Apple pénzügyi eredmények, Nokia Lumia, 3GS a gyereknek, Das Keyboard, Tinker Taylor Soldier Spy

This week we cover Nike plus Fuelband, textbooks on ipad via iBooks, iBook author, Accept credit card using your smartphone, use iPad as car entertainment system. show notes - http://thebit.tv/episode45 twitter - http://www.twitter.com/thebittv website - http://www.thebit.tv facebook - http://link.thebit.tv/thebittv