POPULARITY
8 episodes with urr
8 episodes with urr
4 episodes with urr
7 episodes with urr
7 episodes with urr
4 episodes with urr
4 episodes with urr
Coming in at #18 on the 2024 Cigar Coop Cigar of the Year Countdown is the Liga Privada 10 Aniversario by Drew Estate. In 2018, Drew Estate celebrated the tenth anniversary of the Liga Privada brand by introducing two cigars: The 10 Aniversario and the H99 Connecticut Corojo. These two releases were groundbreaking because they incorporated uncommon wrappers from the State of Connecticut. The Liga Privada 10 Aniversario uses a Connecticut-grown Criollo wrapper, while the H99 uses a hybrid Connecticut-grown Corojo wrapper. While the cigars were unveiled in 2018, these remained extremely limited releases for nearly four years due to low yields of the wrapper. In 2023, that would change, and the 10 Aniversario and H99 Connecticut would begin to reach the market. Initially released in a Toro, Drew Estate has now expanded production of the Liga Privada 10 Aniversario to include a Robusto, which lands on this year's countdown. Full Details: https://wp.me/p6h1n1-urR
Coming in at #18 on the 2024 Cigar Coop Cigar of the Year Countdown is the Liga Privada 10 Aniversario by Drew Estate. In 2018, Drew Estate celebrated the tenth anniversary of the Liga Privada brand by introducing two cigars: The 10 Aniversario and the H99 Connecticut Corojo. These two releases were groundbreaking because they incorporated uncommon wrappers from the State of Connecticut. The Liga Privada 10 Aniversario uses a Connecticut-grown Criollo wrapper, while the H99 uses a hybrid Connecticut-grown Corojo wrapper. While the cigars were unveiled in 2018, these remained extremely limited releases for nearly four years due to low yields of the wrapper. In 2023, that would change, and the 10 Aniversario and H99 Connecticut would begin to reach the market. Initially released in a Toro, Drew Estate has now expanded production of the Liga Privada 10 Aniversario to include a Robusto, which lands on this year's countdown. Full Details: https://wp.me/p6h1n1-urR
En esta edición de Regresando la inversión la garantía de Asocajas, la solicitud de Qatar Airways y las plantas solares de Urrá
Podcast Title: AI Whitepaper Review of Stable R Euro (URR) - Bridging the Gap: Stablecoins, Trust, and the Future of Money
A través de una carta, conocida por La W, el ministro de Hacienda, Ricardo Bonilla, pidió a la Fiscalía ampliar espectro de su investigación sobre presuntas irregularidades en contratos de Hidroeléctrica de Urrá.
El ministro de Hacienda, Ricardo Bonilla, denunció el pasado 28 de noviembre por presunta injerencia de Ricardo Roa y Nicolás Alcocer en hidroeléctrica de Urrá.See omnystudio.com/listener for privacy information.
Gregory, Justin, and Lyndon welcome Zach Schuster back to the podcast to discuss their various experiences at Winnipeg Comiccon - the Good, the Bad, and the Urr-gly. Transition clips are from Frankie Freako (2024): - https://youtu.be/DWIyVleAQL0?si=k1qoWx5bBubdSYfE Check out Zach's game, Wizlords in Space: https://games.wizbiz.games/ Follow the gang on Instagram: https://www.instagram.com/gmbchomichuk/ https://www.instagram.com/chasingartwork/ https://www.instagram.com/lradchenka/ GMB Chomichuk's online store: https://www.gmbchomichuk.ca Chasing Artwork's online store: https://www.chasingartwork.com/ Production: Dan Vadeboncoeur Titles: Jesse Hamel & Nick Smalley
Täna kell 19 on Klassikaraadio eetris hooaja esimene kontsert sarjast "URR".
La W mantiene la lupa sobre la Hidroeléctrica de Urrá. Conozca los detalles.
En primicia, Rafael Amaya del Vecchio por primera vez se pronunció sobre las recientes investigaciones de W Radio sobre irregularidades en la Hidroeléctrica Urrá.
Ricardo Bonilla, ministro de Hacienda, se refirió en La W a las denuncias relacionadas con la Hidroeléctrica de Urrá.
PENDENTE: Rubrica su Cinema, letteratura, fumetto ed esperienze culturali
CINEMA! E ANCORA CINEMA! Nuovo appuntamento con la mia rubrica "improvvisata" in cui esprimo opinioni su film visti da pochi minuti al Cinema per ricordarvi che il CINEMA è AL CINEMA! Dopo le scimmie giganti e gli abruzzesi, ci possiamo concedere un po' di pace...e sonno? La risposta è sì...in parte. Perché con "Priscilla" di Sofia Coppola ci addentriamo nella storia "romantica" e "privata" di Priscilla Presley e il suo amato/odiato Elvis. Urrà. --- Send in a voice message: https://podcasters.spotify.com/pod/show/madmike3/message
Täna toimuva kontserdisarja "URR" hooaja viimane sündmus kannab pealkirja "Läbikukkumine".
Ansambel U: tutvustab kontserdisarjas "URR" põnevat Tšiili nüüdisheliloojate loomingut.
PENDENTE: Rubrica su Cinema, letteratura, fumetto ed esperienze culturali
Arte Sequenziale è una rubrica incentrata sul mondo dei fumetti e nello specifico su serie o storie autoconclusive a fumetti che meriterebbero maggiori considerazioni dagli intenditori come dai neofiti. Ultima capatina nel Millarworld, l'universo narrativo in cui sono ambientate le storie firmate da Mark Millar. Immaginate un mondo come il nostro. O quasi. In "Wanted" i supereroi esistono e anche i supercriminali. E i secondi hanno sterminato i primi e dominano persino il mondo! Urrà! Link per iscriversi ai servizi di Amazon: http://www.amazon.it/amazonprime?tag=pendente90-21 https://www.amazon.it/music/unlimited?tag=pendente90-21 https://www.primevideo.com/offers/ref=atv_nb_lcl_it_IT?tag=pendente90-21 https://www.amazon.it/kindle-dbs/hz/signup?tag=pendente90-21 http://www.amazon.it/joinstudent?tag=pendente90-21 https://www.primevideo.com/offers/nonprimehomepage/ref=atv_nb_lcl_it_IT?_encoding=UTF8&tag=exampleAssociateStoreID-21?tag=pendente90-21 https://www.amazon.it/tbyb/huc?pf=1&tag=AssociateTrackingID?tag=pendente90-21 --- Send in a voice message: https://podcasters.spotify.com/pod/show/madmike3/message
Eesti üks aktiivsemaid nüüdismuusika kollektiive, ansambel U: on jõudnud kontserdisarjaga "URR" 40nda sündmuseni.
2013. aastal sai alguse kontserdisari "URR - U: rahvusringhäälingus". Sarja esimene kontsert "URR-1: Itaalia" toimus 19. veebruaril 2013 Eesti Raadio 1. stuudios.
Direct Peritoneal Resuscitation! We're not just dumping fluids into the open abdomen. What is DPR? Why do it? Who should get it? Does it work? Come try and stay awake for some basic science talk before then learning all about why you should consider adopting DPR into your Trauma/EGS practice? Join Drs. Cobler-Lichter, Kwon, Meizoso, Urréchaga, and Rattan as they guide you through all this and more! Hosts: Michael Cobler-Lichter, MD, PGY2: University of Miami/Jackson Memorial Hospital/Ryder Trauma Center @mdcobler (twitter) Eva Urrechaga, MD, PGY6/R4: University of Miami/Jackson Memorial Hospital/Ryder Trauma Center @urrechisme (twitter) Eugenia Kwon, MD, Trauma/Surgical Critical Care Fellow: University of Miami/Jackson Memorial Hospital/Ryder Trauma Center Jonathan Meizoso, MD, MSPH Assistant Professor of Surgery, 3 years in practice University of Miami/Jackson Memorial Hospital/Ryder Trauma Center @jpmeizoso (twitter) Rishi Rattan, MD, Attending Surgeon in Trauma/Critical Care, 7 years in practice Legacy Emanuel Medical Center @DrRishiRattan (twitter) Learning Objectives: - State the proposed benefits of DPR - Identify who can benefit from DPR - Demonstrate the proper way to set up a DPR circuit - Discuss the proposed basic science mechanism for DPR's efficacy Quick Hits: 1. Consider DPR in all your open abdomens in EGS/Trauma. You never know when you're going to be able to close some of these patients. 2. The principal of DPR is to allow the fluid to dwell in the abdomen as long as possible. Keep the catheter deep and don't put holes in your dressing. 3. DPR is ideal for patients with packing, who are in discontinuity, and for fresh anastomoses. These will only benefit from DPR, not be harmed by it. 4. Make sure these patients are receiving hourly I/Os. Nursing by-in is huge for this procedure. 5. DPR is associated with higher rates of fascial closure, reduces inflammation, and improves blood flow to the abdomen. References Ribeiro-Junior MAF, Cássia Tiemi Kawase Costa, de Souza Augusto S, et al. The role of direct peritoneal resuscitation in the treatment of hemorrhagic shock after trauma and in emergency acute care surgery: a systematic review. Eur J Trauma Emerg Surg. Published online November 13, 2021. doi:10.1007/s00068-021-01821-x Smith JW, Garrison RN, Matheson PJ, Franklin GA, Harbrecht BG, Richardson JD. Direct Peritoneal Resuscitation Accelerates Primary Abdominal Wall Closure after Damage Control Surgery. J Am Coll Surg. 2010;210(5):658-667. doi:10.1016/j.jamcollsurg.2010.01.014 Smith JW, Neal Garrison R, Matheson PJ, et al. Adjunctive treatment of abdominal catastrophes and sepsis with direct peritoneal resuscitation: indications for use in acute care surgery. J Trauma Acute Care Surg. 2014;77(3):393-398; discussion 398-399. doi:10.1097/TA.0000000000000393 Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this episode, check out our recent episode here: https://behindtheknife.org/listen/
The anterior abdominal stab wound! Who gets explored? When do you get imaging? Who gets serial abdominal exams? How does this change depending on the location of injury? Join Drs. Cobler-Lichter, Kwon, Meizoso, and Urréchaga in their first episode as the new Miami Trauma team - as they discuss how to navigate the nuances of stab wounds to the torso! Hosts: - Michael Cobler-Lichter, MD, PGY2: University of Miami/Jackson Memorial Hospital/Ryder Trauma Center @mdcobler (twitter) - Eva Urrechaga, MD, PGY6/R4: University of Miami/Jackson Memorial Hospital/Ryder Trauma Center @urrechisme (twitter) - Eugenia Kwon, MD, Trauma/Surgical Critical Care Fellow: University of Miami/Jackson Memorial Hospital/Ryder Trauma Center - Jonathan Meizoso, MD, MSPH Assistant Professor of Surgery University of Miami/Jackson Memorial Hospital/Ryder Trauma Center @jpmeizoso (twitter) Learning Objectives: - Identify the differences in management of abdominal/thoracoabdominal stab wounds depending on location of injury - Identify who needs immediate operative intervention and who can undergo further evaluation - Define the management pathways for patients with abdominal stab wounds without an immediate indication for the OR - Define thoracoabdominal stab wound and when to evaluate for thoracic injuries - Discuss the role of diagnostic imaging when evaluating a patient with a stab to the torso Quick Hits: 1. Don't forget about the blunt trauma that may be associated with an assault! 2. Don't miss injuries- always start with the ABCs and do a thorough head to toe exam 3. For stab wounds to the torso- hemodynamic instability, evisceration, peritonitis, impalement, or gross blood should go to the OR. 4. The three general clinical pathways for patients without a clear indication for the OR, include serial abdominal exams, local wound exploration, or diagnostic imaging. 5. Serial abdominal exams require frequent monitoring ideally by the same team member every time to detect changes early. 6. Local wound exploration requires adequate lighting and retraction to visualize the anterior rectus fascia. A negative LWE rules out an intra-abdominal injury, but a positive LWE does not necessarily rule it in. 7. Left thoracoabdominal stab wounds require evaluation of the diaphragm to rule out a traumatic diaphragm injury. 8. If there are no clear indications for the OR, diaphragm evaluation should be performed via laparoscopy after a period of 8 - 12 hours from injury. 9. A negative pericardial ultrasound does not rule out a cardiac injury in patients with a left-sided hemothorax. 10. Patients with flank and back stab wounds should be evaluated with CT scan to rule-out retroperitoneal injuries References 1. Martin MJ, Brown CVR, Shatz DV, Alam HB, Brasel KJ, Hauser CJ, de Moya M, Moore EE, Rowell SE, Vercruysse GA, Baron BJ, Inaba K. Evaluation and management of abdominal stab wounds: A Western Trauma Association critical decisions algorithm. J Trauma Acute Care Surg. 2018 Nov;85(5):1007-1015. doi: 10.1097/TA.0000000000001930. PMID: 29659472. 2. Como JJ, Bokhari F, Chiu WC, Duane TM, Holevar MR, Tandoh MA, Ivatury RR, Scalea TM. Practice management guidelines for selective nonoperative management of penetrating abdominal trauma. J Trauma. 2010 Mar;68(3):721-33. doi: 10.1097/TA.0b013e3181cf7d07. PMID: 20220426. Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this trauma episode, check out our BIG T Trauma Series here: https://behindtheknife.org/podcast-series/big-t-trauma/
PENDENTE: Rubrica su Cinema, letteratura, fumetto ed esperienze culturali
"Indietro march, veri credenti!" Posso dire di aver raggiunto un traguardo: ho chiuso con il Marvel Cinematic Universe. E per questo ho deciso di ripercorrere tutte le sue tappe, parlando in maniera improvvisata del progetto cinematografico ancora in corso basato sulle avventure dei supereroi con superproblemi di Casa Marvel. C'è soltanto un uomo che può salvare il pianeta: Captain Planet. Ma non essendo disponibile, abbiamo Captain Marvel. Urrà. Potete trovare "Captain Marvel" qui: https://amzn.to/3pzXwxD https://amzn.to/41uhI1t https://amzn.to/41qAF5a Link per iscriversi ai servizi di Amazon: http://www.amazon.it/amazonprime?tag=pendente90-21 https://www.amazon.it/music/unlimited?tag=pendente90-21 https://www.primevideo.com/offers/ref=atv_nb_lcl_it_IT?tag=pendente90-21 https://www.amazon.it/kindle-dbs/hz/signup?tag=pendente90-21 http://www.amazon.it/joinstudent?tag=pendente90-21 https://www.primevideo.com/offers/nonprimehomepage/ref=atv_nb_lcl_it_IT?_encoding=UTF8&tag=exampleAssociateStoreID-21?tag=pendente90-21 https://www.amazon.it/tbyb/huc?pf=1&tag=AssociateTrackingID?tag=pendente90-21
Tänaõhtune sarja "URR" kontsert on pühendatud üleeuroopalisele noorte heliloojate konkursile DYCE ehk Discovering Young Composers of Europe.
To operate or not to operate, to drain the urine leak or to not drain it, those are the questions. Join our Miami Trauma team including Drs. Urréchaga, Neeman, and Rattan- in their final episode together! - as they discuss how to navigate the ins and outs of renal trauma! Learning Objectives: · Define the different renal injury grades and how to manage each, · Identify when to take the renal trauma patient to the operating room, · Discuss when to involve IR for urinary drainage or embolization. · Explain when and how to perform a nephrectomy. · Debate the treatment of penetrating zone two injuries- to explore or not explore? Quick Hits: 1. Most kidney injuries, the vast majority, can be non-operatively managed. 2. For pretty much all AAST grade of injury, the choice to go to the OR immediately lies in whether the patient is stable or unstable. 3. If there is a urinary leak seen on imaging, it can usually just be observed and followed with repeat imaging to determine the need for drainage, unless the injury is significant or if there is injury to the renal pelvis- then the patient will usually need a drainage procedure. 4. Consider IR in any stable patient found to have active extravasation, fistula, or pseudoaneurysm. 5. In the case of an unstable patient, except very rare circumstances, you should be going to the OR 6. If there is another cause of instability, address that first. If you're opening Gerota's fascia, be prepared to commit to a nephrectomy. 7. In penetrating injury, the formal teaching is mandatory exploration of a renal hematoma. Real world experience shows that this isn't always necessary- such as in tangential injuries or injuries to the periphery- on a case-by-case basis. References 1. Federico C, Moore Ernest E, Yoram K, Walter B, Aari L, Yosuke M, et al. Kidney and uro-trauma: WSES-AAST guidelines. World J Emerg Surg 2019;14:54. 2. Morey AF, Brandes S, Dugi DD 3rd et al: Urotrauma: AUA guideline. J Urol 2014, 192: 327. Published 2014; Amended 2017, 2020. 3. Aziz HA, Bugaev N, Baltazar G, Brown Z, Haines K, Gupta S, Yeung L, Posluszny J, Como J, Freeman J, Kasotakis G. Management of adult renal trauma: a practice management guideline from the eastern association for the surgery of trauma. BMC Surg. 2023 Jan 27;23(1):22. doi: 10.1186/s12893-023-01914-x. PMID: 36707832; PMCID: PMC9881253. 4. Petrone P, Perez-Calvo J, Brathwaite CEM, Islam S, Joseph DK. Traumatic kidney injuries: A systematic review and meta-analysis. Int J Surg. 2020 Feb;74:13-21. doi: 10.1016/j.ijsu.2019.12.013. Epub 2019 Dec 21. PMID: 31870753. **Fellowship application link: https://forms.gle/PiKM2MMQpE5jSAeW7 Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this episode, check out other trauma surgery episodes here: https://behindtheknife.org/podcast-category/trauma/
Un Podcast de 2Playbook producido por Never Say Never. (NSN) Con Marc Menchén, Raül Llimós, Marcos López, Pau Mitjans, Patricia López y todo el equipo de 2Playbook. Analizamos el éxito de la 1a edición de la Kings League La Fifa pagará 710 millones de dólares a los clubes europeos de la ECA hasta 2030 Premier Padel da impulso al padel femenino El Chelsea FC pierde otros 138 millones en la pasada temporada pese a aumentar sus ingresos un 11% La Premier se compromete a limitar el gasto de los clubes para favorecer su sostenibilidad económica El dueño de los New York Yankees entra en pádel con una inversión en un circuito internacional La Copa Davis dejó en Andalucía un impacto económico de 23 millones de euros en 2022 Entrevista recomendad al CEO de DAZN, Shay Segev Entrevista con Félix Jordán de Urríes, director de la Fundación Deporte Joven. Si quieres saber más sobre los programas de colaboración empresarial al deporte español, echa un vistazo a la web de la Fundación Deporte Joven Documentales recomendados por Pau Mitjans: ‘El dia menos pensado'' (Movistar+) ‘ENLACE para escuchar el podcast de CAIXABANK ‘Descubriendo la industria del deporte', con Raül Llimós y Marc Menchén. Accede al último informe de 2Playbook: ACB Commercial Report 25-26 Abril: Foro PRO SportsTech en la Antigua Fábrica Estrella DAMM de Barcelona. Si quieres acceder a todo el contenido de 2Playbook, hazte Socio. ¡Y recuerda que tienes un 50% de descuento si eres estudiante! Contacto, sugerencias y feedback: podcast@2playbook.com
Join our Miami Trauma team including Drs. Urréchaga, Neeman, and Rattan as they dive into the literature regarding a topic that has become all too common to the US news cycle- gun violence. They will go over a recent paper from JAMA and include other important literature while trying to understand this complex problem that has been grappling US public policy. Quick Hits: 1. Firearm injury is the leading cause death in the US among ages 1-19 2. For every person killed violently by someone else with a firearm, there are 3 survivors. 3. Gun ownership triples the risk of homicide 4. Permit laws and preventing people convicted of a violent crime from owning a firearm decrease firearm-related death and have a positive ripple effect even outside state borders. In short, for effective reductions of firearm-related injury and death, federal legislation will be more effective than state-by-state References 1. Liu, Y, Siegel, M, Sen, B. Association of State-Level Firearm-Related Deaths With Firearm Laws in Neighboring States. JAMA Network Open. 2022;5(11):e2240750. doi:10.1001/jamanetworkopen.2022.40750 2. Goldstick, JE, Cunningham, RM, Carter, PM. Current Causes of Death in Children and Adolescents in the United States. N Engl J Med. 2022 May 19;386(20):1955-1956. doi: 10.1056/NEJMc2201761. 3. Kellermann, AL, Rivara, FP, Rushforth, NB, Banton, JG, Reay, DT, Francisco, JT, Locci, AB, Prodzinski, J, Hackman, BB, Somes, G. Gun Ownership as a Risk Factor for Homicide in the Home. N Engl J Med 1993; 329:1084-1091. DOI: 10.1056/NEJM199310073291506 4. Liu Y, Siegel, M, Sen, B. Neighbors do matter: between-state firearm laws and state firearm-related deaths in the US, 2000-2017. Am J Prev Med. 2020;59(5):648-657. doi:10.1016/j.amepre.2020.06.022 5. Siegel, M, Pahn, M, Xuan, Z, et al. Firearm-related laws in all 50 US states,1991-2016. Am J Public Health.2017; 107(7):1122-1129. doi:10.2105/AJPH.2017.303701 6. Kalesan, B, Mobily, ME, Keiser, O, Fagan, J, Galea, S. Firearm legislation and firearm mortality in the USA: a cross-sectional, state-level study. Lancet. 2016 Apr 30;387(10030):1847-55. doi: 10.1016/S0140-6736(15)01026-0. Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this episode, check out other Journal Review episodes here: https://behindtheknife.org/podcast-series/journal-review/
An t-Urr. Iain Urchardan ag innse do Ghilleasbuig MacDhòmhnaill mu chothrom a bh' aige deireadh-seachdain a chur seachad còmhla ris a' Bhanrigh nach maireann is buill eile den Teaghlach Rìoghail aig Baile Mhorail bho chionn grunn bhliadhnaichean.
We are facing a difficult case tonight: stab wound to the base of the left neck. Hope you know your anatomy well and are ready for a ride. Let's see how one manages a patient whose injury is life threatening, a challenge to correctly diagnose, approach and repair. Join Drs. Urréchaga, Neeman, and Rattan from Ryder Trauma Center in Miami as they go through a real case trying to save a life and dominate the day. Learning Objectives: Reviewing thoracic outlet anatomy. Simplifying primary survey and immediate care for penetrating great vessel injuries. Discussing possible surgical approaches for various great vessel injuries, incisions, extensions, tips and tricks. References 1) Feliciano DV, DuBose JJ. Cardiac, great vessel, and pulmonary injuries. In: Rasmussen TR, Tai NRM, eds. Rich's Vascular Trauma. 4th ed. Philadelphia: Elsevier, 2022: 171-198. 2) Karmy-Jones R, Namias N, Coimbra R, et al. Western Trauma Association critical decisions in trauma: penetrating chest trauma. J Trauma Acute Care Surg. 2014;77(6):994-1002. 3) Sperry JL, Moore EE, Coimbra R, et al. Western Trauma Association critical decisions in trauma: penetrating neck trauma. J Trauma Acute Care Surg. 2013;75(6):936-940. 4) Wall MJ, Ghanta RK, Mattox KL. Heart and thoracic vessels. In: Feliciano DV, Mattox K L, Moore EE, eds. Trauma. 9th ed. New York: McGraw-Hill, 2021: 599- 628. Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this episode, check out our Big T Trauma Series here: https://behindtheknife.org/podcast-series/big-t-trauma/
Calle Serrano, 205. Madrid. Una mañana de junio, pero menos calurosa que las últimas. Los vecinos oyen disparos y llaman a la Policía. En uno de los pisos, el 1ºC, hay tres fallecidos. Toda la investigación se centra en una persona: Fernando González de Castejón y Jordán de Urríes, conde de Atarés y marqués de Perijá. Está muerto en su salón, con un arma a sus pies. ¿Qué ha pasado en esa casa? Lo desciframos con Luis F. Durán, periodista de EL MUNDO en Madrid especializado en sucesos See omnystudio.com/listener for privacy information.
Manuela TrinciRaccontami una storia: le risorse della fantasia nell'infanzia"Dialoghi di Pistoia"https://www.dialoghidipistoia.it/Domenica 29 maggio, ore 17:30Manuela Trinci e Silvia Vegetti FinziDialoghi di Pistoiahttps://www.vivaticket.com/it/tour/festival-dialoghi-di-pistoia-xiii-edizione/605Un dialogo che ripropone una consuetudine importante, quella di raccontare storie.Era un modo per stare vicini ai bambini, di aiutarli a crescere trovando le parole per capire il mondo, comunicare le loro emozioni e comprendere quelle degli altri. Le favole, che rappresentano i primi racconti dell'umanità, contengono tutto l'essenziale: i rapporti familiari, l'amore e l'odio, la fiducia e la paura, la solidarietà e l'abbandono. Ora, nell'epoca della realtà virtuale, sono state sostituite dai videogiochi, dove i bambini possono solo rispondere, senza interloquire, agli stimoli che provengono dal video. In quella esperienza anonima e meccanica non c'è prossimità, affettività, reciprocità, possibilità di dissenso e di scambio. Invece accanto all'adulto che racconta, il bambino impara le parole per dirsi, conoscersi e farsi conoscere, può suggerire varianti, proporre alternative, affrontare enigmi. Le storie aiutano a crescere non solo ascoltandole ma inventandole: come sarebbe un Cappuccetto giallo, verde o nero? chiede Rodari dando la parola ai bambini.Manuela Trinci, psicoterapeuta infantile con formazione psicoanalitica, saggista, studiosa di letteratura per l'infanzia. È membro di importanti associazioni professionali (Spsia, Aepea e Aismi). Didatta e socio fondatore dell'Associazione scientifico-culturale Dina Vallino di Milano, è il referente scientifico della LudoBiblio dell'Ospedale Pediatrico Meyer di Firenze. Svolge attività clinica, di supervisione e collaborazioni con servizi educativi della Toscana per la formazione di personale di Asili Nido e Scuole dell'Infanzia. È Presidente dell'Associazione Orecchio Acerbo Pistoia, dove ha ideato l'Ospedale delle Bambole esocio fondatore dell'Associazione Crescere. Numerose le pubblicazioni su riviste scientifiche, e le collaborazioni con riviste, tiene la rubrica “Il gioco è una cosa seria” sulla rivista M@yer NewsLetter.La giusta fatica di crescere (Urrà-Feltrinelli, 2014 con Paolo Sarti) è il suo ultimo libro.IL POSTO DELLE PAROLEascoltare fa pensarehttps://ilpostodelleparole.it/
Ansambel U: esitab täna õhtul kontserdisarjas "URR" valiku rahvusvahelise heliloojate rostrumi võitnud heliloojate loomingust.
The mortality rate for unstable pelvic hemorrhage due to blunt trauma remains around 30 percent. However, technological advances promise to finally make a dent. But on the cutting edge, it's not clear which treatments should be used when to maximize lives saved. With life-threatening pelvic exsanguination, time is critical. Do you know when to rush to pack the pelvis? Do you know when to deploy a REBOA instead? Are there scenarios where you should do both? Join Drs. Urréchaga, Neeman, and Rattan from Ryder Trauma Center in Miami as they try to tease out answers using two studies hot off the presses with seemingly contradictory results. Learning Objectives: Blunt Pelvic Hemorrhage · Expanding knowledge of management strategies for blunt pelvic hemorrhage · Describe propensity score matching and its use in non-randomized studies · Compare outcomes of REBOA and preperitoneal pelvic packing (PPP) · Critically appraise study design and methods of studies References 1. S. Mikdad, I.A.M. van Erp, M.E. Moheb, et al. Pre-peritoneal pelvic packing for early hemorrhage control reduces mortality compared to resuscitative endovascular balloon occlusion of the aorta in severe blunt pelvic trauma patients: A nationwide analysis. Injury. 2020; 51:1834–1839. doi.org/10.1016/j.injury.2020.06.003 2. S. Asmar, L. Bible, M. Chehab, et al. Resuscitative Endovascular Balloon Occlusion of the Aorta vs Pre-Peritoneal Packing in Patients with Pelvic Fracture. Journal of the American College of Surgeons. 2021; 232(1):17-26. doi.org/10.1016/j.jamcollsurg.2020.08.763 3. B. Joseph, M. Zeeshan, J.V. Sakran, et al. Nationwide Analysis of Resuscitative Endovascular Balloon Occlusion of the Aorta in Civilian Trauma. JAMA Surg. 2019;154(6):500-508. doi:10.1001/jamasurg.2019.0096 Please visit behindtheknife.org to access other high-yield surgical education podcasts, videos and more.
PENDENTE: Rubrica su Cinema, letteratura, fumetto ed esperienze culturali
Verso l'Infinito. E Oltre! Un principio che sembra dettare leggere nella produzione Pixar Animation, una fabbrica di cartoni animati che ha saputo affascinare, divertire, commuovere e soprattutto crescere una nuova schiera di spettatori cinematografici. Tornano Sully e Mike di "Monsters & Co." con una nuova avventura...nel loro passato. Urrà. La Pixar non sembra imparare dai propri errori e offre ai suoi spettatori un film non disprezzabile a grandi linee ma anche molto sprecato e, sostanzialmente, non necessario. Ecco "Monsters University".
Täna õhtul toimub raadiomajas ansambel U: kontsert sarjast "URR".
Gestión del patrimonio con Jesús Moreno Jordán de Urríes, EBN Banco. Con él hemos charlado sobre Renta Fija Emergente y posición sectorial de la Renta Variable en escenarios de inflación. Los oyentes pueden llamar al programa o enviar Whatsapps con sus dudas sobre fondos de inversión
Has anyone else ever felt the anxiety of hearing the EMS radio call in a pregnant trauma patient, knowing you will soon be getting two patients in one? How do we prioritize our assessment, diagnostic work up, and treatment options for our patient when we have a second patient growing in her uterus? Join our Miami Trauma team including Drs. Urréchaga, Neeman, and Rattan as they discuss how to navigate the physiologic changes and management considerations for the pregnant trauma patient! Learning Objectives: - Understand the physiology of the pregnant patient and how it changes how we clinically assess them in the trauma bay - Emphasize the basics of the primary and secondary assessment in the pregnant patient - Identify when radiology adjuncts are appropriate - Identify laboratory and diagnostic adjuncts that are unique to the pregnant patient's work up - Discuss treatment options for mom and fetus depending on clinical status Quick Hits: 1. Sick mom before sick baby - stick to basics and treat mom like any other trauma patient 2. Misuse of seatbelts are an important risk factor for morbidity and mortality in pregnant patients. The lap belt must lie below the uterus and shoulder strap should lie between the breasts. 3. Injured pregnant women should be screened for intimate partner violence. 4. Despite changes in pregnant patient physiology, they can still present with compensated shock. Always have a high index of suspicion when interpreting vital signs and remember to offload patient to the left in order to decompress the IVC. 5. For fetal viability: get FHT when mother's condition allows. Remember- Fetal distress could be the first sign of maternal hypovolemia 6. NEVER withhold indicated imaging just to avoid radiation in a pregnant patient. Try shielding the uterus when possible, but always proceed with diagnostic imaging when necessary. 7. One more time- sick mom = sick baby! Please visit behindtheknife.org to access other high-yield surgical education podcasts, videos and more.
Gestión del patrimonio con Jesús Moreno Jordán de Urríes, EBN Banco. Los oyentes pueden llamar al programa o enviar Whatsapps con sus dudas sobre fondos de inversión. Jesús Moreno Jordán de Urríes, gestor de patrimonios senior de EBN Banco las responderá en directo.
Valores calientes de la jornada. Reportajes sobre la actualidad en los que quitamos, por un momento, la mirada de las pantallas: El sector de infraestructuras: ¿oportunidades a la vista? Volatilidad en los precios del petróleo ante la incertidumbre que rodea la reunión de la OPEP+. ¿Qué significa recuperar los niveles pre crisis y de qué sirve? Una nueva app para alquilar la potencia de cálculo de tu ordenador. Gestión del patrimonio con Jesús Moreno Jordan de Urríes, EBN Banco
durée : 00:07:17 - Info médias - Les documentaristes Nathalie Masduraud et Valérie Urréa ont créé cette collection puissante pour Arte.
Empeora la previsión del FMI sobre el crecimiento mundial. Análisis con Antonio Castelo, de Ibroker. Pistas técnicas. Valores calientes de la jornada. Reportajes sobre la actualidad en los que quitamos, por un momento, la mirada de las pantallas. Hoy terminamos el programa con Gestión del Patrimonio de la mano de Jesús Moreno Jordán de Urríes, gestor de patrimonios senior de EBN Banco. en este espacio los oyentes pueden hacer sus consultas de Fondos de inversión.
So much for sleeping tonight. You've decided to non-operatively manage a Grade 4 blunt splenic injury because the patient presented hemodynamically stable. But now you're having second thoughts. That laceration looks awfully big. Prophylactically embolize or hunker down and stay the course? Will the data be on your side when the interventional radiologist is grumbling about being woken up in the middle of the night to embolize a stable patient with no high-risk features? Join Drs. Urréchaga, Neeman, and Rattan from Ryder Trauma Center in Miami as they discuss how a just-published RCT on splenic angioembolization may affect your decision-making! Learning Objectives: Blunt Splenic Injury · Expanding knowledge of epidemiological and clinical characteristics of the specific pathology. · Understanding injury grading. · Familiarization with Treatment Guidelines. · Understanding treatment options in different situations and the influence of clinical and radiological findings on decision-making. · Place of aforementioned article in establishing high-level evidence-based treatment. FELLOWSHIP APPLICATION: https://docs.google.com/forms/d/e/1FAIpQLSfxhjxgCE9Ek263XuGkpqqbaNiK9sVnu3M7_LFYUZxhr38SZw/viewform Want to win a free Behind the Knife ABSITE review book? Simply leave us a review on Apple Podcasts before September 1st and you will be entered into the drawing. Be sure to include your Twitter or Instagram handle in the review. Or email us at BTKpodcast@gmail.com to let us know that you showed BTK some love. DOMINATE THE DAY!
Nav nekā jaukāka kā sarunāties ar cilvēku, kuru knapi pazīstam, bet sajūta ir kā esam seni, labi draugi!
Quizmasters Lee and Marc are joined by Seth and Erik to ask, suss and answer a general knowledge quiz with topics including Quantum Physics, Phobias, Musical Cameos, Epitaphs, Movies, German Language, Fruits, Retro Computers, Geography, Sporting Equipment, State Mottos, Hated Music, Personality Types, Weird Laws, The Bible, Movie Plot Details, Languages, Global Warming and more! Round One QUANTUM PHYSICS - Best known for a thought experiment, which Austrian-irish physicist won the nobel prize in 1933 for his pioneering work in quantum mechanics? PHOBIAS - Kinemortophobia is a fear of what popular horror movie subject? MUSICAL CAMEOS - What 1986 movie starring Josh Brolin featured Red Hot Chili Peppers in the movie as a musical act? EPITAPHS - What person was born in Regina, Saskatchewan, in 1926, who has appeared in multiple Abrams/Zucker films, died in 2010 in Ft. Lauderdale FL and whose headstone reads "Let her rip"? MOVIES - What two sci-fi movies (now considered classics, directed by John Carpenter and Ridley Scott, respectively) faced overwhelming criticism when they were released on the same day, June 25, 1982? GERMAN LANGUAGE - What medical procedure do the Germans call "kaiserschnitt"? KnowNotes A remixed version of the Missed Corrections theme by David Holbrook x3. Round Two FRUITS - What fruit is a hybrid of a mandarin and a pomelo? RETRO COMPUTERS - What retro computer by Commodore shipped in 1985, with a 7 MHz Motorola 68000 CPU and 256-512k of RAM? GEOGRAPHY - What peninsula, which is almost completely surrounded by the Black Sea and the smaller Sea of Azov to the northeast, is located in the Ukrainian region of Kherson to which it is connect by the isthmus of Perekop and was annexed by Russia in 2015? SPORTING EQUIPMENT - What sporting equipment includes parts named belly, nose and skeg? STATE MOTTOS - What western U.S. state is the only one with a Spanish motto? HATED MUSIC - Which replacement member of Eagles was also a member of Jimmy Buffet's Coral Reefer Band, and coined the term "Parrotheads" for Buffet's fans? Rate My Question PERSONALITY TYPES - Jane Goodall, Adolf Hitler, and George Harrison are said to be which Myers Briggs personality type, which is also the rarest of the 16 types making up about 1% of the population? - submitted by FoxenV WEIRD LAWS - Due to the recent heat wave across the North Western US, the state of Oregon has temporarily suspended a law enacted in 1951 preventing people from doing what? - submitted by Alex P. Final Questions THE BIBLE - Onan, a minor character from the book of Genesis, who like his brother Urr, was slain by God as retribution for being evil in the sight of the Lord and disobeying a direct order to not do what? GLOBAL WARMING - In 2015, the Paris Agreement replaced what UN-sanctioned international treaty that was signed in 1997 and committed state parties to reduce greenhouse gas emissions? Upcoming LIVE Know Nonsense Trivia Challenges July 5th, 2021 - Know Nonsense Trivia MEGAQUIZ on Twitch - 8:00 pm EDT July 7th, 2021 - Know Nonsense Trivia Challenge - Point Ybel Brewing Co. - 7:30 pm EDT July 22nd, 2021 - Know Nonsense Trivia Challenge - Ollies Pub Records and Beer - 7:30 pm EDT You can find out more information about that and all of our live events online at KnowNonsenseTrivia.com All of the Know Nonsense events are free to play and you can win prizes after every round. Thank you Thanks to our supporters on Patreon. Thank you, Quizdaddies – Tommy (The Electric Mud) and Tim (Pat's Garden Service) Thank you, Team Captains – Skyler, Dylan, Shaun, Lydia, Gil, David, Aaron, Kristen & Fletcher Thank you, Proverbial Lightkeepers – Nabeel, Patrick, Jon, Adam, Ryan, Mollie, Lisa, Alex, Spencer, Kaitlynn, Manu, Mo, Matthew, Luc, Hank, Justin, Cooper, Elyse, Sarah, Karly, Kristopher, Josh, Lucas Thank you, Rumplesnailtskins – Alex, Doug, Kevin and Sara, Tiffany, Allison, Paige, We Do Stuff, Mike S., Kenya, Jeff, Eric, Steven, Efren, Mike J., Mike C. If you'd like to support the podcast and gain access to bonus content, please visit http://theknowno.com and click "Support." Special Guests: Erik and Seth.
It was a pleasure to welcome back Ruth and Emilia! They have a brand new album 'Kokowanda Bay'!. "In their latest album, planet Goopda sends URR back to help Emilia and her friends save beautiful Kokowanda Bay. Soon the two are rocking their way through the three Rs (recycling, reducing and reusing). Sing and dance along as the duo learns how they can heal the world by working together." Check out their song 'Get On Up' at the end of the episode. Continue reading Episode #271 – Ruth and Emilia Return on the site.
Uuele muusikale pühendatud kontserdisari "URR" alustas 20.
Im Rahmen des Jubiläumsprogrammes „100 Jahre Volkshochschulen in Deutschland“ hat die Volkshochschule (VHS) des Landkreises Forchheim am 20. September ihre Türen geöffnet und einen Einblick in ihre Arbeit gewährt. Auszüge aus ihrem Kursprogramm wurden präsentiert und kulinarische Kostproben gereicht. Roland Rosenbauer war dabei uns hat für unseren Podcast verschiedene Interviews geführt, zum Beispiel mit der Ernährungsberaterin Beate Wittmann. Sie bietet viele Backkurse an, zum Beispiel Plätzchen und typisch Fränkisches wie Küchla und Urrädla:
Ansambel U: sai 15-aastaseks! Olulise tähtpäeva puhul on eetris kontsert sarja "URR" arhiivist. URR-15 teeb kummarduse Itaalia sõjajärgse muusika suurkujule Franco Donatonile.
Ansambel U: sai 15-aastaseks! Olulise tähtpäeva puhul on eetris kontsert sarja "URR" arhiivist. URR-15 teeb kummarduse Itaalia sõjajärgse muusika suurkujule Franco Donatonile.
Ansambel U: kontsert sarja "URR" arhiivist. URR-14 teema on "Mõõdutundetu instrumentaarium".
Ansambel U: kontsert sarja "URR" arhiivist. URR-14 teema on "Mõõdutundetu instrumentaarium".
Ansambel U: sai 15-aastaseks! Olulise tähtpäeva puhul on eetris kontsert sarja "URR" arhiivist. URR-10 kannab pealkirja "Eksootika".
Ansambel U: sai 15-aastaseks! Olulise tähtpäeva puhul on eetris kontsert sarja "URR" arhiivist. URR-10 kannab pealkirja "Eksootika".
Lots of brands have podcasts, but very few podcasts succeed in delivering business results. Why? This week on The Inbound Success Podcast, Unthinkable Media Founder Jay Acunzo breaks down his formula to creating wildly successful podcasts for businesses like Drift, Divvy, Wistia, Flipboard, The Content Marketing Institute and Social Media Examiner. Listen to the podcast to hear Jay describe the exact steps in his podcast development process and learn who podcasting is - and is not - right for. Transcript Kathleen Booth (Host): Welcome back to The Inbound Success podcast. I'm Kathleen Booth, and I'm your host. Before we get started this week, I want to do a quick PSA. If you are somebody who has an Amazon Echo, I have an Alexa skill. Big news! So, if you want to hear me in your living room every week, not sure why you would, but if you do, you can go into your Alexa, hit skills, and search Inbound Success, and it should pop right up. With that, I just want to make a quick introduction of my guest. Jay Acunzo has a really long and interesting resume. He's the founder of Unthinkable Media, which helps start-ups and challenger brands establish B2B podcasts. But he's done so much more than that. He spent time at Google, at HubSpot, and he was involved with Next View Ventures. Jay, you've got a long resume. Actually, I think I'd love for you to tell our listeners a little bit more about yourself. Jay and Kathleen recording this episode Jay Acunzo (Guest): I'd be happy to. Thanks for having me on the program. So, the what is fine. Like you said, you summed it up nicely. The why, I think is where everything comes from, and the reason I do what I do is I like to make people feel stuff with the work I create. So, I like to create stuff, and I like to hand it over to other people to feel the same things I was feeling while making that stuff. It just so happens that the Venn Diagram overlap of that is a great and driving career in marketing today. It's not just media companies that need that skill. Whether it's launching dozens of side projects throughout my career, or one of the things I'm most proud of is the genesis of Unthinkable Media, my podcasting business, was my own show, which is called Unthinkable, and that's a very highly produced narrative style podcast, and I know we're going to get into podcasting today. But, that is my digital baby. The most fun I've ever had producing anything is to tinker and figure out how to tell stories that make people feel stuff about their work, because I just think too much B2B content doesn't actually match how we feel about our work day-to-day. The content is boring and dry and commodity stuff, but we don't want boring and dry commodity careers, and I'd argue we rarely experience our work like that. So, I'm trying to bridge that gap, and bring more emotion and entertainment value to great B2B content, because quite frankly, that also drives results. It's good for the audience, it's amazing for the audience, and it's just as good for the business. Kathleen: Amen. I totally agree with you. And I love that the thread that has sort of bound your career together is content. Whether that's acting as Vice President of Brand and Community at Next View, or being Head of Content at HubSpot, or working in digital marketing at Google, you've had such an interesting path to get where you are, and for me it's fascinating, because when I look at your history, so much in the world of digital marketing, and specifically content marketing has changed in the time since you've been doing this. The State of Content Marketing Before we dive into what we're going to talk about today, I just would love to get your take on kind of where you see content marketing now, because man, there's a lot there. Jay: Yeah. It's funny, we like to talk about the, I think the symptoms of any sort of market changes - or better than market changes, world changes - the way humans act and the changes therein. Now, paying attention to the people is far more important than paying attention to the industry for example, but we like to talk about the symptoms or the industry's reaction to the fundamentals instead of the fundamentals themselves. I like to focus on the latter. I think the fundamental shift we're living through, and the symptoms are things called content, and inbound, and influencers, and ABM, etc. but, the fundamental shift we're living through is that it used to be the case that marketers had to acquire attention, a few different channels existed, and you would jump out seven to eight times and hope that that added up to a purchase moment. But, you would mostly interrupt people, and mostly say, "Look at me" and then describe the value you could provide those people, but it was about acquisition of someone's attention. That was the marketing mandate. I think the big shift is that today, you have to hold attention. I think great marketers care more about subscribers than impressions. They talk in terms of minutes or even hours of a consumer's month, every month, instead of seconds. So, we're seeing this shift towards holding attention. What I do just happens to be great vehicles for holding attentions, which is creating shows, delivering speeches, writing books, but there's myriad ways to do that. I think that's where we're at. We're at this moment in time where we can continue glomming onto all these trends, and tactics and techniques, or we can look the shift in the eye and be like, "Okay, if that's what's happening in the world today, if that is the backdrop of everything we're doing in marketing, how do we actually address it more directly and build back up more original thinking, instead of trying to shoehorn old tactics into a new world?" It used to be that we had to acquire attention. I think the new mandate today, as a marketer, is you have to hold it. Do that and the rest of the job gets a lot easier. Kathleen: That's a really interesting observation. I have done a couple of podcasts recently where the subject of what constitutes really magnetic content has come up, and a lot of times, the people I speak to talk about having a point of view, or sometimes it's being funny, sometimes it's being controversial. Often, when you say that, the response from the person asked to create the content is, "I'm not comfortable." Or, "It's scary." I think there's a level of complacency in creating that kind of 'check the box' content that's really dry and factual and informative, but when you ask people to start to make it more interesting and emotional... On your website, it talks about getting people to feel emotions, and I think a lot of content creators are really nervous about that, either because they're afraid to be vulnerable, or because they're afraid that in having a point of view, for example, they're going to turn some people off. You work with a lot of B2B brands. I'd love to hear what your experience has been when you start working with these content creators and getting them to get more engaged? Working With B2B Content Creators Jay: Sure, and I think when you address the fundamentals instead of the incremental, or the superficial, or the conventional, it starts to sound a lot less scary, because all the sudden it doesn't feel like a leap. You're like, "Okay, if that is the starting point, then logically, in my world, let's create a show, versus pieces of content." Because we know the first principal insight here, we understand where we're all starting, which is to hold attention. Okay. Now, if I reason from that, every step I take is one step at a time. I'm no longer taking this mental leap between publishing articles that rank on search, and creating an amazing podcast or video series. That seems like a giant leap, so it's all about, like when I work with brands, I'm like, "This is the backdrop. If you do not accept that, we should not speak. If you're just interested in acquiring a bunch of people, if you're just interested in giant download numbers, for example on your podcast, we're not going to talk, because podcasts, quite frankly, aren't really great for growth. They don't rank on search that well. They don't actually get shared on social. The surrounding content that you create as a result of the show is what actually does that stuff. So if you just want empty reach, or if you want reach, which is important, if you want productive reach, create other types of content." I'd lay out what I feel is the reality, and then I'm like, "Let's walk step-by-step to where I'm already at mentally." Which is make a podcast. Why Brands Should be Podcasting Jay: To make it less scary, I don't just get on a stage and say "Make a podcast." I don't just talk to a prospect and say "Make a show." I say, "This is where we're at today. Now let's talk about all the myriad ways that this matters to you, and if we're still on the same page, let's talk about all the myriad ways to execute on that, to capture those benefits, and then let's pluck out one that I am saying I can offer to you, which is make a podcast, right? And if you're with me the whole way, it's logical the whole way." I think that's the first thing I'd say in response to that question, is if it feels scary, you haven't actually taken the time to think through all the points, all the logic you need to get from where you're at to where you're trying to go. I don't think people take risks. I don't think these entrepreneurs that we laud - being in venture capital, I was around dozens and dozens of entrepreneurs - they're masters at seeing the world for the way it is today, not peering around corners, and they're masters at understanding how to mitigate the risk. But the media dialogue paints innovators, creators, entrepreneurs, as people who take risks, and then we disassociate ourselves, saying we can't do that. I actually think if you want to make something not seem scary, you have to come up with the logic in your mind for why it's not. That's the only way anybody's going to act. Kathleen: Yeah. That makes sense. So, I feel like there's two different pieces to this, because one piece is the actual format of your content. In this case, we're talking about podcasting, as opposed to maybe blogging or creating videos, although you can have a video podcast. That's another subject. When you look at the format for content, you work with a brand, you're obviously a big believer in podcasting. That's what you've really built your business around, at Unthinkable Media. Is there any type of business for which podcasting is not a good format? Jay: Type of business? No. But, if you dig into the business, and they give you the right reasons why they shouldn't launch a show, sure. Most people who are selling something like podcasts are going to be like, "No, every business should launch a podcast. By the way, I sell services to help you create a podcast." Sorry, that's a load of crap. All of these things, whether we talk about blogging, or social, or podcasts, whether we talk about strategies or approaches rather content or ABM, all of these things are tools. To say to somebody, "Hey, you shouldn't use a hammer," period, blanket statement, is not true. You don't have enough context, unless you really deeply get to know that person and what they're trying to build, you can't say with certainty this tool makes no sense for you, or this tool is absolutely for you. So you can't make these blanket statements. What I start to do is think about where are you at in your embrace of content marketing? Do you have, I think there's some criteria up front. On my website, I very clearly articulate the three reasons why we are good fits to work together. Because I want to qualify out people that make no sense to work with me. The first is, you've already found some success through content, but you've already built up a little bit of an email list, or a little bit of a social following, or you have some traffic on your website, or you have an event series that's doing pretty well. Because into that flow, into that audience, you can insert a show, because I don't think a show is good for net new audience. Like I mentioned before, all the other types of content out there are. Everybody interested in this topic should to read a piece by Ben Thompson. He writes a blog called Stratechery. It's a terrible name, but he's one of the smartest tech analysts out there. Kathleen: Is that like the technical version of strategery? Jay: Strategy and technology. So it's like the strategy of technology. Stratechery. But, he's got a wonderful piece, it's a little bit old, called Grantland. Grantland, one word, and the Surprising Future of Publishing. He delineates why certain types of content are great for reach, and discovery, and net new audience, and a show or a podcast is great for residence and depth, and holding attention. It's very smart the way he lays it out. But, that's the reality. It's like if you haven't had success with content marketing already, if you have zero audience, do not start with a podcast, because it's going to be just such an uphill battle. Start with a blog, start with social, events, whatever. The second thing I say is, if you're ready to basically create an unassailable asset with compounding return, instead of yet another podcast. This is a big epidemic, especially in B2B. People are - every podcast in B2B, I'm kind of going to paint with broad strokes here, but let's go on attack mode for a moment - they all sound the same. They're all talking topics with the experts. You know, brought to you by, insert competitor here. So, if your show, this is a good example. You talk topics with experts. Kathleen: I do. Jay: What if you had this concept over the top of the show, that delineated why it was different than everybody else? Right? So, if somebody said it out loud, and it was white labeled, they'd be like, "Oh, I know exactly whose show that is." And if a competitor tried to copy it, it would be like you can call them out. Everybody who sells marketing software can write 10 tips and tricks for lead gen on Twitter and not get called out, but your show has this elevated IP to it, or a hook that gets people excited to listen now and subscribe over time. So, that's the big first piece of a show, which is a show level concept. The second piece is an episode level structure. So, you can kind of break up these component parts of Q and A, Q and A, Q and A, and then ending with a lightning round, and instead try to think about, "Well, how can I better create an experience to hold attention?" The third piece is talent. How do I improve my ability to hold attention? How do I improve my ability to be on a microphone? Because that's what podcasting is in the end. So, that's it. Those are the three pieces. If you want to create an unassailable, original version of those three pieces, you'll also work with me. The last thing is the hold attention thing again. I say, if that's your goal with a podcast, not reach, we can talk. So, I don't have to go out there and say, "This is a podcast. It's bad for FinTech." Or, "It's bad for B2C." I can't make those blanket statements. What I can do, is try to dig into those businesses I'm talking to, and also articulate up front where I tend to thrive as a service provider. Kathleen: Great. I love it. And I will confess that it's funny, I jumped on the podcasting bandwagon a few years ago. This is not my first one. I had a podcast before this, and it was fine, I mean, it was okay. It was not great. It was way too general, and we sort of just did the podcast to do a podcast. We didn't think a lot about it, because we were like, "We've just got to get in there and do it." Right? Jay: Right. Kathleen: It was like a podcasting land grab at the time. I learned a lot from that, because it didn't have - it's funny the way you talked about it - it didn't have a really clear structure. There was not any consistency from episode to episode. It wasn't specific and focused enough. It's very interesting to see what works. I certainly wouldn't say I'm an expert at this point. I think I still have a lot to learn, but it's been a fascinating journey, just even from there to here. Jay: Well, I'd also add that sometimes it's fine to just self-express. It's amazing. It's amazing that we can self-express. You want a podcast. You don't want to think through all these different parts and pieces. Great. Just launch one. Just have fun with it. Or, you have existing fans, and you want to serve them through a different medium. Great. Just launch a podcast. You don't have to think through it as much, because they already give you the benefit of the doubt. So, I argue that all these things I'm talking about would help in both of those cases, but they're not requirements. But, then I talk to my clients, and it's like they want actual results from their show. Kathleen: Yes. Jay: Too often, what happens is, it's a pet project for a marketer or worse, an executive who asks for it. And then, I kind of point this out, I'm like, "You don't have a show-level concept. You sound like every other competitor. You don't have an episode structure. There's no IP here, and you can't repeat them with high quality and more efficiency and speed. The talent is lacking, because you haven't worked on the skillset, so who is this for?" And it's, "Oh, it's for our customers. It's for our prospects." "Well, every action that you're talking to me about maps to it being just for you, right? Because you haven't figured out if they want a podcast. You haven't figured out what concept they want, or what problem you're solving, or journey you're taking them on, etc, etc, etc." And at the end of it, it's like, "So, why did you want to launch a podcast?" "Oh, I guess it looked like fun." I'm like, "That's wonderful. That's amazing. I love this era we live in. So many side projects have been helpful to my career. Launch something for fun. But, you're telling me this is for work, and then when I dig, dig, dig, dig, dig, you have no real strategy. It's just a tactic that you glommed onto, right?" You have no real strategy. It's just a tactic that you glommed onto, which is only okay in a certain number of scenarios, so make sure it just maps to the goal you have. Kathleen: I think that's spot on, because it all depends on what your goal is, right? I'm somebody who learns by doing, so I always look at my first podcast as my podcasting 101 class. Jay: Nice. Kathleen: It was messy, people will find it online at some point and be like, "What was she thinking?" I kind of had to do that. Now though, what is interesting to me is when I started this one I really wanted it to be very much for the longterm and I took it a lot more seriously, and what I have learned is that even just doing it at the level that I am, it's time consuming. I think you're right. For a company to make an investment of people's time, especially the audience you work with - high growth startups, challenger brands - these are companies that the time value of money is quite large. If you're going to have people working on these things, you have to make it worth it. There has to be some measurable ROI. Even just with my podcast, I probably spend four to six hours a week between production and show notes, a half to a full day. Jay: I think about it like if you're going to go for a run, I'm going through this right now, I'm trying to get in shape, I have my first kid on the way, and I'm like, "Oh my god, I better get my ass in gear 'cause eventually it's going to drop off, so I'd better be in shape." So I'm going for runs in the morning. Now if I wanted to be, I don't know, if I wanted to be more in shape, but I still only have 30 minutes, I think my reaction, my brain, is usually, "I wish I had 60 minutes." But I could do more or do different or more variable things within the 30 minutes I do have, right? I could run in a different way. I could up more hills. I could do speed bursts or whatever. There's other ways I can use the time I have. When I talk to most clients, they have similar things. They're like, "Well, I'd like to make this better, but I only have so much time." I think about, okay, if that's the case and it's the Inbound Success Podcast, so it's like, why is that important? 'Cause we want our listeners to have success with inbound, great. Do any other shows do that? Sure. Kathleen: A lot. Jay: Right, so is there a different name you can put on the top of it or a different tagline that just articulates how we're different? Or could you even save time on the execution of it and say we're going to give you five minute tips and no one else does that? What is it that makes you thinking only game in town instead of yet another? I think about it not how do I get more resources to do that, I think about if I only have 30 minutes to run or I only have four hours to produce a show every week, what could I do, how could I rearrange the use of that four-hour period? Or how could I rearrange the structure of the show that I'm doing and not add any time to my plate? It doesn't have to be talking to bigger experts, and on the other end of the spectrum, it doesn't have to be creating a show like NPR with field reporting, music, and narration. I think there's just a lot of different ways to come at it. I've seen that opportunity, and I'm like, okay, this is something I should get out there and start teaching because I've been thinking about it so much in a marketing context and exclusively so. It's not a side project for me. It is now my business in addition to public speaking. It's like there's so many mental processes and frameworks you can use to use the time you have to still make a better show. That, to me, is a really exciting opportunity. Kathleen: I have so many questions for you. Jay: Hit me, let's do it. Kathleen: Okay, I'm going to try to mentally arrange this in order. I want to start at the beginning. You work with these clients and the first hurdle that you need to get over is convincing them that podcasting is the right format and that there's value in it for their business. Or maybe the first hurdle is creating content in and of itself, although you did say, I thought I heard you say, that if they're not already seeing success with content, they're not a good fit. Jay: Bingo. The first thing for me is figuring out where I fit in their journey. I never want to get into the conversation of why a podcast, ever. I want to find my true believers, because I'm a solo practitioner with some great freelance talent that I work with. I'm not building a scaling agency with a million dollar marketing budget and trying to get whatever, a hundred million dollar revenue every year. That sounds nice, but that's not what I'm building. I don't have to go and win over skeptics. I have to rally my true believers. So I can talk about things, like the new marketing mandate or why shows are great, and do a little hashtag, "Make shows, not pieces," and just start getting out in the marketplace and talking about this and win over those people that already believe what I believe, that, hey, we need to do a better job of this stuff, feeling emotion, creating entertainment value, holding attention, all that. The people that are already thinking it but lack the words or the services or the home base for that, they'll come my way. What I never want to do is be like, here's why a podcast matters, and have somebody be like, "Well, I don't know, we have a blog." Kathleen: That would be terrible client for you. Jay: That's the first hurdle. That's the first hurdle. Developing Your Podcast Concept Kathleen: Once you start working with these clients, they are your true believers, they've recognized that podcasting holds an opportunity for them. I assume, maybe wrongly, I don't know, but I assume that the next step would be to try and figure out what is this podcast going to be about, what's the concept? Walk me through how you work with clients on that? Jay: It's about distilling their brand values into the show level concept. The analogy I always use is like if you are most B2B marketers, you're like Tony Stark who becomes Ironman in the Marvel universe. Tony Stark is a billionaire, genius, philanthropist, clever guy. If you put a microphone in front of him, he's probably going to be really good as a host, and you need nothing else on your show. But if you send Tony Stark alone, no skills, out into battle, he's going to get crushed against the competition because he has no real superpowers. That's like putting a microphone in front of you and talking. There's no real superpowers. You're going to get crushed by the competition. But when he steps into the Ironman suit, now he's a literal superhero. What I do is I try to say to them, "I'm going to build you your version of an Ironman suit, and you as the host are going to step into this vehicle that I've constructed for you, and you're going to have superpowers." Sometimes I play Tony Stark and I'm the host; oftentimes, I'm coaching the host on the other end. I construct, given what I know about the brand and the competitive landscape and, most importantly, their customers, I construct the show level concept, the name, the tagline, the hook, how it's different. I create something called an empathy statement, which is a brief description of writing from the customer point of view, a description of the journey they're going on and why they would want to subscribe. I also do something called a show cross, which is like if this show meets that show meets that show. It's very TV pilot approach. Kathleen: Kind of like it's Airbnb meets Tinder. Jay: Yeah, it's very common in tech. For a while in venture capital, when we were hearing pitches, it was we're the Uber for X. Kathleen: It's a great way to explain your concept to an audience that might not have any basis from which to understand the market. Jay: It's shorthand, exactly right. Or if you don't know the inspirational sources on the receiving end if you're my prospect, I can say it's this show meets this show meets this show, which means this trait and this trait and this trait combined. That's really what it is. I have this document, what they call a show bible. Those are some of the component pieces of the show bible that I then create, and it contains things like the show level concept and the description they're in, and then the episode level structure. Those are the two pieces. Those are the sort of Ironman suit-esque pieces that I then use to insert either myself or my client because they're going to host into an actual show construct. That's like the first step is we want to document what the hell this is and who it's for and how it will sound before we actually create a single thing. We want a strategy. Kathleen: You mentioned having an empathy statement, and I love the name of that. Do you have an example of what that might sound like or is there one that you could provide that I could include in the show notes? Jay: My own show, I don't want to give away too many of the client shows, like behind the scenes. That's something that's for them. I'll give you my show Unthinkable. Let's see if I can remember it. It's a lot longer than what I'm about to give you. It's like three paragraphs, and I don't want to give you that. It's something like, "In our world today, we are drowning in best practices, conventional thinking, and trendy new tactics. It's like every single one of these things is a spoke on a wheel, and this wheel just keeps spinning endlessly. It leads straight to the one place we don't want our careers or companies to be, which is average or commodity work. In order to escape conventional thinking and think for yourself, we need to learn how to think for ourselves. We need to learn how to vet all the advice out there and question it in order to hone our intuition and do better work." "In Unthinkable, show host, former Google brand builder, public speaker, Jay Acunzo, takes you on a journey to the far reaches of the business world to dig up stories you've never heard and ideas you've never considered. We're going to showcase examples of work that seems crazy until you hear their side of the story. It's all in an attempt to help us all do what we want to do, which is bridge that gap between average work we're doing today and it's something exceptional in the future. It only seems unthinkable until you hear their side of the story." That's like an empathy statement. The whole goal is to get you nodding, which you were so that's great, you're a potential listener, and if you agree or you're excited and amped up, maybe you'll go and click subscribe. Now, I may put that nowhere publicly, and I kind of butchered it 'cause I'm doing it off the top of my head, but I may never publish that. But it informs everything else that I create as a North Star, and that's why it's so useful for clients I work with, upfront in the documented IP, because it is the North Star, it's from the perspective of the customer what we're trying to do. Kathleen: I am so impressed that you just reeled that all off the top of your head. Even if it wasn't verbatim, it was pretty good and it was kind of long. That's good. Jay: I was not joking when I say I obsess over this stuff. This is my world. Kathleen: Damn, A plus. Jay: Thank you. Kathleen: No, that's really good. I like it a lot. Am I correct that you phrase it as a we statement or as a first-person statement? Jay: We're going on a journey together, absolutely. That's the other thing, too. Whether or not you write "we" or "I" in your articles, social, whatever - I think you should, but it's one man's opinion and doesn't apply everywhere - voice is undeniably a person speaking to you. Not every article has a byline. Not every social post comes from a face. Sometimes it's a logo. But every voice is unmistakably "this is a person speaking to me," so you're going to name yourself on the show. You're going to have a relationship. I like to say that podcasting, or voice and audio, it's intimacy that scales. Everybody feels like they have friends in their pocket when they listen to podcasts or that they're in the VIP section. But like I said, everybody feels that way, right? So it feels one-to-one, it feels intimate, but it scales better than one-to-one coffee meetings or one-to-one relationships, and the benefits are similar. You feel like you've gotten to know this person to the point where if they ask me to do something next, I'm more likely to do that because I know I can trust them than if I were to say read an article or get a popup served to me or an ad alongside content I actually want. To me, that's the beauty of this medium. It's this powerful first-person voice that you get to know. Kathleen: It's been fascinating to me. I listen to a lot of podcasts, but obviously I have my own. Even though I know there are listeners out there, I still get a kick every time some stranger says, "I listen to your podcast." Or even sometimes friends of mine that don't work in marketing, because I have a podcast about marketing, but sometimes people I know just in my regular world say things like, "Oh, I listened to that episode you did," and I'm always thinking, "Oh, wow, that's so cool that somebody sat there and listened to a half an hour or 45 minutes of a conversation I had." It is, there's a level of intimacy I think in both directions because I feel so much closer to those people that listen than I might to somebody else I just met. Jay: Exactly, and that to me hints at how you should measure shows, especially early on. Measuring the Success of Your Podcast Jay: I can talk your ear off about how to plug a show into a marketing strategy and then measure the subsequent strategy. What I can't tell you is how many leads did this show generate? I know ways you could try and track that, but they're ineffective, like tracking links. However, I do know that in this world of crazy endless noise and worse sameness from everybody in your niche, if you have human beings coming up to you saying, with passion, "I love your show" or "I have a question for you," and then they talk to you like they've known you for years, or paragraphs of email, or an original thought shared on social or in the comments about what you're doing, I know for sure that is a project worth pursuing more. I can't tell you the exact ROI, I can just tell you that that's a reaction you don't get from other people you're trying to serve anywhere else, and so you should keep going. What I tell my clients we're going to measure early on is something I made up, 'cause if you don't have an acronym it doesn't exist in marketing. The acronym is URR, unsolicited response rate. If you're putting out these episodes and you're getting absolutely no qualitative and more importantly visceral response from what you put out, you need to rearrange or rethink what you're putting out, because that's the whole point of the show, is to get somebody passionately involved in you and your brand over time. You're holding a lot of time today, but hopefully that persists over time. That's the point of a show versus a piece. If you're not getting any reactions, that a signal that what you're doing isn't landing. I like to test this stuff to ensure that the idea that I'm putting in a show works. I'll send a tweet and look for a response, write an article, maybe put it in long form fashion versus a tweet on LinkedIn or Facebook, but I'll post a bunch of stuff, strongly worded ideas, and I'm testing. Does anybody care about this concept? Then I pluck the concept or the idea or the value from the medium, and I'm like "I'm going to up level this into an episode, because look at this visceral response." I do this with my newsletter a lot. When I get replies, I'm like "I'm going to save this, mark it in a Gmail folder, 'cause this could be an episode or a chapter of a book or a bit in my speeches." I'm looking for unsolicited responses to what I put out the door as a sign I'm on the right path and that's going to cause me to lean in with more confidence. Kathleen: That makes sense. Now let's say somebody has started doing their podcast, they're getting some URR. Do you have any strategies or insights into the best way to do what you just said, which is to level up, to get the podcast in front of more people? Does it have to do with how you promote it? Does it have to do with the format of your show notes? What have you observed works really well? Jay: Historically, when we're in acquire mode, the medium is the delivery vehicle and you stop there. It's like the marketing channel is the blog, and so I write an article, and that's me doing the marketing. Now I think really smart marketers realize, well, when we publish the article, yeah, some people are going to find it organically on the site or visit the site, but really we need to now go out organically on the site, or visit the site. But really, we need to now go out where they live and we're going to post it on social networks, we're going to take little quotes from it, we're going to maybe create versions of this for the right social networks so it's endemic or more native to those networks, with a link back to the original. We know now, I think most of us anyway, that you can't just put it through the channel and your job is done, even though there is discovery to be had on that channel itself. It's the same with podcasting. It's like, yes, there's going to be some people that maybe discover you through their podcast player of choice like Apple Podcast or Spotify, but you have to market it. It's a new product, you're marketing a show, and so, you have to atomize it. I think this is where a lot of marketers are falling flat. The podcast works really well when it's central to your content marketing. It's very poor if it's a sidecar. So when it's central, you're like a journalist doing a recording of an interview. You have endless content bottled up in this recording that you can excerpt and publish into text, put on social networks as quotes or little audio-grams. You need to take tangents. I want you to learn or string together multiple episodes and talk about the lessons, or write a big new piece and instead of doing original interviews, you're quoting past interviews from your podcast. Basically, endless amounts of content should cascade down from your show. What most people are doing, instead of that visual of cascading down, they're sticking it on the side of their strategy, like this is an appendage, this is a side project for us, and they're not rating it for endless amount of content. So there's wonderful benefits to be had for marketing efficiencies if you make your show more of a centerfold, or centerpiece rather, than your little sidecar, side project. How to Do Podcast Show Notes Kathleen: Yeah. I'm interested to get your take specifically on the topic of show notes because I've seen them done so many different ways. I see some podcasts that do very short, almost like outlines, that are bulleted, of here's what we talked about, here's the key links. Boom, here's the player, go listen. There are some like mine where I have the full transcript, and feel free to tear my approach apart by the way, I'm totally open to it. There's others that write a truly original article that synthesizes everything that was discussed, and I'm sure there are hybrids of all of those. Is there anything in particular that you believe works really well, or doesn't work really well? Jay: I think of two of the most popular shows in the Apple Podcast charts. Bill Simmons, who's a sports columnist and CEO of theringer.com, and Reply All, which is the most popular show made by Gimlet Media in New York. They're a private company that makes narrative style podcasts. So Bill Simmons show is Q&A, interview style, very lightly edited, with sponsors. He uses a paragraph form show notes section. It has some links at the very bottom for stuff they talked about or sponsors, but then the actual paragraphs above are timestamped pieces of the interview. So you can kind of scroll to the thing that you maybe want to hear, and I find that very useful. Kathleen: So it's not the full transcript, just- Jay: Not the transcript, just a summary, yeah. Now, that's me as a consumer judging, subjectively, that that's very useful for me. Right? But then there's Reply All, which I listen to just as much as Bill Simmons' show and that I rarely miss an episode. Unlike Bill Simmons, instead of a Q&A, it's highly narrative. It's still very chapter, just like Bill Simmons, very broken up, so you can consume bits and pieces. But you probably want to consume the whole thing to know what's going on, right? There's context at the beginning that maybe makes the end make more sense because it's one story. Their show notes are like two lines and any links that they mention. Right? So is there a right or a wrong way? It depends on the style of show you have. That's what they think. It depends on the time you have, it depends on what you find your audience wants. So I'm telling you right now that the complete opposite of Bill Simmons' approach, in that I get almost no information from Reply All, I find just as useful because for them, I'm like, do I want to listen? Let me get two more lines of context to whet my appetite, to tease me to see if there's a good story. With Bill Simmons, I'm like, do I want to listen? Let me get some of the chapter breakdowns and timestamps, see if I want to go through this long interview or not, what do they talk about? So it's really about self-awareness here. You need to know your show, what kind of show is it, what's inside, and know your audience and how they actually want to interact with your show. So I think there's ... Again, they're all tools, you can use them in any different way you want and I can't give you the answer because you have to go investigate. Kathleen: Yeah, man, I wish I believed that two lines and a couple of links would do it because that would save me about three or four hours a night. Jay: Well, here's something that could help. Every month, the most transformative thing I've ever done for my shows is every month, I do five to six one-on-one video calls with my listeners. I ask them a bunch of questions. The first half, first 15 minutes are me asking them questions. Second 15 is me trying to add value, talk about anything they want, even if it's just catching up socially. The first 15 minutes, I change what I ask based on what I'm trying to learn, or what I learned prior. So I'll ask things like, okay so how often do you listen? Once I understand they listen frequently, I might then focus those questions, if I were you, on like do you ever read the show notes? Why or why not? Do you read the show notes for any shows? Why or why not? Which are the ones that you do read? What kind of show is that? It's like I'm going to start to have these one-to-one interactions that will compound in value the more I have them, so that I know with certainty, hey it's actually this kind of list that I need to, bulleted list of links, or I need to write paragraphs, or I need the full transcript right in the show notes. The only way you're going to be able to tell, I think, is to ask the people you're trying to serve. Kathleen: All right, done. If you're listening to this podcast, you can tweet me @WorkMommyWork or you can email me at kbooth@impactbnd.com and we will setup a 15-minute call. Jay: Yes, love it. Kathleen: The first five people will talk in the next two weeks. Jay: That's awesome. Kathleen: Done. Yeah, no, it's something I'm really curious about. I mean, honestly, that's why I do this podcast. I always say even if nobody ever listens, which I hope is not the case, but even if nobody ever listened, I learn so much every week. So selfishly, I love talking to people like you who have insights that I can use to help me do this podcast better, or be a better marketer. I love it, it's so interesting to me. Jay: Awesome, awesome. Kathleen: All right, so we've talked a lot about what makes podcasting work, both from the macro level, and we've dived into some details. I want to shift gears for a minute and zoom out again. Kathleen's Two Questions Kathleen: You've been involved in the world of inbound marketing and content marketing for quite some time, and there are a lot more players now than there used to be. There's a lot of companies creating content, a lot of individuals creating content. Company or individual, who do you think is doing inbound really well right now? Jay: I love what InVision is doing. They sell prototyping tools for product designers, so the people who develop the front-end websites for Airbnb, and the experience that you have on mobile for Netflix, and apps that you use like Instagram. People that are designing the experiences of the most important screens in our lives use InVision. Most companies would just go out and start bragging about that. Number one market leader and you know, they'd create a bunch of case studies. And InVision does do some of that, but a few years ago, they noticed that every one of their customers were asking, or responding, to the questions that their case study interviews gave them in the same way. So they talk about InVision's tools, they talk about how great it was and how, you know, all the usual case study stuff of like InVision transformed my business, and yaddi yaddi yadda. Same thing that every one of the customers on their competitor websites were saying about competitor tools. So not differentiated, in other words. But then, they asked these product designers where does product design fit in the business world? Why is this an important business function, as your brand or in your niche? And everybody, to a man or a woman, got defensive about the place that the product design profession held in technology. They started defending why they mattered and why they needed a bigger seat at the table and all these things. The team at InVision sort of realized, like, oh okay, we're not and the business of selling tools and empowering product designers to do their jobs better. We're in the business, at InVision, of giving these people, that clearly need it, an identity. We're going to give product design a community and an identity because if we do that, now, businesses will think more highly of product design, give them a seat at the table, let them do better work and be more strategic, and also probably budget for what they're doing more, or hire for it more. And then, we can sell them tools, right? It's a lot easier to sell companies who believe in product design tools if they first believe in product design, right? So they created a full feature, hour long, film called Design Disruptors. Kathleen: Wow. Jay: Yeah, and it seems like such a leap from a case study to a film, until you hear that logic behind the scenes. This was an episode of my show and it's called The Pike and the Minnow, if anybody wants to listen to it, on Unthinkable. The Pike and the Minnow. We go into the making of this project and why it was strategic and safe, not this giant leap, not risky or scary. That's just one small example of how they've transformed how they do marketing based not on a trend, or a best practice, or a precedent, but based on getting more fundamental insights about their audience. Like they need an identity, and no one else is addressing that insight we have. If we start there, we'll rally thousands of people around us, and lo and behold, I think they had something like a thousand live screenings and in 450 locations worldwide throughout a year. They doubled their user base and I think to date, I want to get the number right, I think to date they've raised $155 million in VC- Kathleen: What? Jay: So they're the best funded company in their space and they have a lot of competition. And it had nothing to do with having some clever new hack, growth hack, it had nothing to do with new technology or best practice that's been around for decades. It had everything to do with the fact that they just informed all of their work with this more fundamental insight of what the customer was actually going through, and they addressed that instead of the kind of conventional layer that everyone else around them was trying to address. Kathleen: That's so fascinating. I cannot wait to check that out. Yeah, some of the most forward-thinking brands that I've kind of observed seems to have also a real focus on building community. I mean, there's just something so lasting there. But InVision, I mean, wow. That's a product we use and I didn't know about the movie, it's something I definitely have to check it out. But what a interesting approach to demand generation. Jay: A hundred percent. Kathleen: Talk about way down the line, seeing dividends. Jay: Well, the thing is, they saw dividends that month. The month they would have ... So they made the film, then they would do these offline screenings, and in the room where these high-value prospects, like NBC, who you can't cold call necessarily, and they invited them into their office to show the film, and demo their products, and talk about design and where it was heading. In that room was NBC and all these other people, companies around NBC's office that were invited in. So if you're going to go check out the story, you can check out the story I did on my show, but you will not be able to find this film anywhere on the internet. You can find a bunch of little bits and pieces like teasers they made, but the film was only ever debuted offline, in full, because they wanted to build community. Because they were building on that first principle insight of giving product design an identity, so they didn't want to share it publicly with the world. This is only for the product design world. Kathleen: Wow. Jay: Imagine that, right? You invest all that time and energy into building a film. A film, not a case study, not a cool video, not an interview series. A film with real production value and tons of work and time and budget, and then you never release it publicly, or online. Kathleen: That is so fascinating. All right, I'm going to put the link to- Jay: It doubled their business. Kathleen: ... your episode in my show notes because I'm sure people are going to want to hear that. Jay: Sounds great. Kathleen: All right, second question, and that was a really good answer by the way. Second question is, digital marketing is changing so quickly, it's so technologically driven these days too, how do you stay up to date? Jay: I spend a lot more time than probably seems healthy, at first glance to other people, talking to the people I'm trying to serve. A way I have an advantage is that most of my business is public speaking, so I'm on stages, at events, networking, talking to people ahead of time, and afterwards ... But then I do try to have a process to it. I have my newsletter, it goes out once a week. I tell a new story every Monday morning and I call it Damn the Best Practices, is the name of the newsletter. I get responses to that and I try to engage and keep those people in mind. I have those one-on-one calls that I try to do at least a couple times a month. I spend very little time in the marketing echo chamber and I find that if you spend an inordinate amount of time focusing on the consumer you're trying to reach, the people you're trying to resonate with, the ones you're trying to serve. Back to the beginning of the entire episode here, when you asked me what I'm all about, the people I'm trying to make feel something when they consume content from me, if I just focus 100% of my time on that, and that tends to give me the answers that I need. Right? So if I have to be on Instagram instead of Snapchat, I'm going to learn it from talking to people that I'm trying to serve. If I need to shorten my podcast episodes, I'm not going to read an article how long should a podcast be. I'm going to talk to the people who are actually listening to my podcast, or I'm going to build an audience so I can ask them next. So I think we spend too much time obsessing over the echo chamber, which is fine, but that's just a starting spot, it's a starting place. It's a proxy for what all of this is really for, which is serving your customers. So why not just spend more time talking to them? Kathleen: Well, fingers crossed, a few people will email me or tweet me, and say they're willing to talk to me about the podcast because I love that idea and I'm really excited about it. So yes, if you're out there, remember, you can tweet me @WorkMommyWork, or email me at kbooth@impactbnd.com. Jay, if somebody has a question for you, what is the best way for my listeners to find you online? Jay: Jay@unthinkablemedia.com, or any social network. I answer every tweet, Instagram DM, everything. But email is always a way to cut through it all, so it's jay@unthinkablemedia.com. Kathleen: Great. Well, this has been really fun and interesting. Thank you for joining me. If you are listening and you liked what you heard, please consider giving the podcast a review on iTunes, Stitcher, or your podcast listening platform of choice. And if you know someone doing kick ass inbound marketing work, tweet me @WorkMommyWork because I would love to interview them. That's it for this week. Thanks Jay. Jay: Thanks for having me.
Marketing School - Digital Marketing and Online Marketing Tips
In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what's changed in content marketing over the years, how long you can expect to wait to see results, and how many followers you need before things start really snowballing. Time-Stamped Show Notes: [00:27] Today's Topic: Why You Should Play the Long Game [00:35] When Eric and Neil first started, you could get results within six months. [00:52] Now there are many potential marketing channels, so it takes different techniques and more time. [01:15] Now, it takes a year to a year and a half. [01:20] In the US, during 2017, Facebook had more advertisers than inventory. [01:37] The question is: when is it going to be too expensive to do paid advertising? [01:48] Go for the organic route, do it for two or three years: you will succeed. [02:13] The Panchenko marketing agency started small, but now is publicly traded and does $200,000,000 in business, [02:54] Americans tend to move onto the next thing over and over, while business people in Japan stick with on business for years. [03:15] Neil has been doing content marketing for sixteen years. [03:45] Neil started with blogging, but it has become so much more. Always play the long game. [04:04] Now, Eric and Neil get to call the shots about what they choose to invest. [04:30] Eric's cousin works at a B2B marketing agency and gets most of his customers from old content he created. [05:00] This doesn't mean new stuff isn't working, it just means it will work in the future. [06:23] Eric has a great metric for content marketing. The URR (Unsolicited Response Rate) is important to gauge how well your content is working. [07:16] Once you get to 10,000 or so followers, it will continue to snowball from there. [07:31] That's it for today! [07:32] Go to singlegrain.com/giveaway for a special giveaway. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what's changed in content marketing over the years, how long you can expect to wait to see results, and how many followers you need before things start really snowballing. Time-Stamped Show Notes: [00:27] Today’s Topic: Why You Should Play the Long Game [00:35] When Eric and Neil first started, you could get results within six months. [00:52] Now there are many potential marketing channels, so it takes different techniques and more time. [01:15] Now, it takes a year to a year and a half. [01:20] In the US, during 2017, Facebook had more advertisers than inventory. [01:37] The question is: when is it going to be too expensive to do paid advertising? [01:48] Go for the organic route, do it for two or three years: you will succeed. [02:13] The Panchenko marketing agency started small, but now is publicly traded and does $200,000,000 in business, [02:54] Americans tend to move onto the next thing over and over, while business people in Japan stick with on business for years. [03:15] Neil has been doing content marketing for sixteen years. [03:45] Neil started with blogging, but it has become so much more. Always play the long game. [04:04] Now, Eric and Neil get to call the shots about what they choose to invest. [04:30] Eric’s cousin works at a B2B marketing agency and gets most of his customers from old content he created. [05:00] This doesn’t mean new stuff isn’t working, it just means it will work in the future. [06:23] Eric has a great metric for content marketing. The URR (Unsolicited Response Rate) is important to gauge how well your content is working. [07:16] Once you get to 10,000 or so followers, it will continue to snowball from there. [07:31] That’s it for today! [07:32] Go to singlegrain.com/giveaway for a special giveaway. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Please comment, share & subscribe 2017 URR news and moore...
W0W Didn't someone warn you about these CON-scious dudes...? #URR
A Hologram is described as a (3D) three-dimensional image reproduced from a pattern of interference. Tune-in for a special evening presentation as we show 100% this is a "Scripted Event" Listen in as we PROVE the false flag event with evidence, The URR way with special guest J.Berwick & Tony Robinson-El https://www.youtube.com/watch?v=EFQ5874Vji4
What are your thoughts...??? What side of the story are you on, is it us or the narrative kind of doesn't make any sense...??? Tune-in Talkshoe & Blogtalk Google+ won't be the same when URR is in the house.
The ANTICOINTELPRO Show the mix-minus Google+ news show. All the links are posted below, thanks URR subscribers and listeners PLEASE SHARE! LINKS TO STORY FOR THIS VIDEO: - http://bit.ly/29NKYrZ LINK TO MY NEWSLETTER: http://bit.ly/28QCd1e LOOK WHO�?�¢�?�?�?�?S BEHIND THE CHAOS: Will the July 7th Shooting Mark the Start of a Second US Civil War (Videos) - http://bit.ly/29own49 New World Order�?�¢�?�?�?�?s Summer of Chaos Advances Thanks to Hillary Outcome (Videos) - http://bit.ly/29tl2lX Soros Paying Protesters (Who Admit it) $16 to Cause Chaos at Trump Rallies - http://bit.ly/1ZeKSM6 LINKS TO COMING RACE WAR ORCHESTRATED BY SOROS: �?�¢�?�?�?�?Day of Rage�?�¢�?�?�?�? to Protest Police Brutality Planned For Friday, July 15 (Time and Locations Included) - http://bit.ly/29Lw4Fe Crisis Actors Prepare For The Cleveland Republican Party National Convention - http://bit.ly/29WwCrj Summer of Chaos Heating Up: Aryan Nation Readying for �?�¢�?�?�?�?Race War�?�¢�?�?�?�? (Video) - http://bit.ly/29BdSNX Soros Funded BLM Promising Chaos at Both DNC and RNC Conventions - bit.ly/29oyk4n End The Election Process and Begin Martial Law Are Goals of Soros' Democracy Spring - http://bit.ly/1Vy5xvE Former Federal Prosecutor: Obama Plans to Incite Race War This Summer - http://bit.ly/1psEd5c Chilling Video: Muslims Screaming "Death To America" In This US City: Media Silent - http://bit.ly/29D5izI THE PLANS ARE IN PLACE: Facebook Just Banned Sarah Palin For what She Said to Obama About BLM�?�¢�?�?�?�¦ (Video) - http://bit.ly/2a9iqfV Pentagon Approves U.N. Use Of Force Against American Civilians (Video) - http://bit.ly/29Huxfz Obama Cuts Off Law Enforcement Funding to DNC Host Philadelphia (Videos) - http://bit.ly/29DR4eK War Is Coming And The Global Economic Situation Far Worse Than You Know (Videos) - http://bit.ly/29UdGrI What is the U.S. Government Endlessly Preparing For (Videos) - http://bit.ly/29PpGek Army Not Prepping for Battle; Training For Riot Control and Martial Law - http://bit.ly/1sqodC0 New Report Shows Law Enforcement Preparing For Rioting on National Scale - http://bit.ly/1Y3AybD How Likely is Martial Law in the US, and What Happens Under Martial Law - http://bit.ly/29zQEcS To Incite Martial Law, Communists Spend Millions on Rioters For GOP Convention - http://bit.ly/1SQir8B Watch This Please! U.S Soldier Exposes Barack Obama�?�¢�?�?�?�?s Martial Law Plan - http://bit.ly/1Ta81AQ Obama: Be Ready For EMP Attacks, Engineered Pandemics, Massive Earthquakes, and Martial Law - http://bit.ly/28MRaT6 United Nations Troops on U.S. Soil Prepared to Assist With Martial Law? (Videos) - http://bit.ly/290qT4I Major Update to Military Movement and Actual Documentation of Their Plans (Video) - http://bit.ly/29bG6zk CRUCIAL GOVERNMENT DOCUMENTS: CIVILIAN Inmate Labor Program - http://bit.ly/29YmPPr Army FM 3-19.40 Internment/Resettlement Operations - http://bit.ly/29pYxNl AGENDA 21 - http://bit.ly/29tBLI6 AGENDA 2030 - http://bit.ly/29APjmD IF YOU�?�¢�?�?�?�?RE DEPENDING ON MAINSTREAM MEDIA TO GIVE YOU THR NEWS YOU NEED�?�¢�?�?�?�¦ YOU�?�¢�?�?�?�?RE ALREADY A GONER! WEBSITE: http://thelastgreatstand.com FACEBOOK: https://www.facebook.com/LastGreatStand/ TWITTER: https://twitter.com/LastGreatStand PINTEREST: https://www.pinterest.com/lastgreatst...
Det er vildt. Det er frodigt. Det er do-it-yourself. Det er do-it-together. Paladsbestyreren påstår, at det er vildere og mere sprudlende end nogensinde før, og i Paladset ligger kassetter med navne som ACID TWIN, CK & SPORTS, COP LORD, EDDISONS FACE IMPLOSION, HUNGER, MAIZENA, URR og ÆRKENBRAND samt en enkelt fil med YDEGIRL. Alle er de musiknavne, der dukker op i denne udgave af Paladset, hvor Jan Sneum alene tager udgangspunkt i sin hang til soniske sus fra kassettens blomstrende overdrev i det jyske – så'en mestendels da.
The complete rundown URR style. Politics as usual some would say... Download, share & subscribe.
The conscious community spotlight, URR style. Special guest: The Chad (Of The Chad Factor) Google The C Factor to find his YouTube videos. Lecturers & Teachers promoting their material on either YouTube or Social Media have come under fire. Umar Johnson for example, taking a closer look at some of the others out there & their positions.
It has been 3 years since the murder of 17 year old Trayvon Martin, 3 years later where is the "Black" community...? The federal government has decided not to press federal charges against George Zimmerman, since the event we've continue to have high profile murders of young "Black" males. Where are we...? Joining us tonight URR style with Brother Tim Ford
Slovāku tautas pasaku "Kur saulīte noslēpusies?" 1983. gada 13. janvārī Latvijas Radio studijā ieskaņojis aktieris Pēteris Liepiņš. Kad saulītei priekšā aizlien milzīgs, draudīgs un tumšs mākonis, lauku sētā sākas panika. Jau veselas trīs dienas no saulītes nav ne vēsts! Kur viņa, nabadzīte, palikusi?! Visvairāk pēc saulītes skumst mazie cālēni, žēlojoties cāļu mammai, ka vajagot taču atkal dabūt saulīti atpakaļ pie debesīm! Glīti saposušies, mazie čiepstētāji dodas ceļā. Sakņu dārzā aiz kāpostgalvas ierauga gliemezi. Prasīs tam, vai nezina, kur saulīte palikusi. Gliemezis - liels, ragains, savu māju uz muguras uzlicis, sakās, ka nezinot vis. Taču - rau, kur uz sētas tupot žagata: varbūt tā būšot ko dzirdējusi? Nē. Arī žagatai nav ne jausmas par saulītes ceļiem, taču viņa iesaka taujāt pēc padoma zaķim. Bet atkal - nekā! Saulītes meklētāju pulciņš ieintriģēts dodas tālāk. Aiziet pie strauta, kur peldas pīlīte: lai gan arī viņai nav ne jausmas, kur saulīte pazudusi, strauta viņā pusē dzīvojot ezis - viņš nu tiešām zināšot! Visi sakāpj vienkocī, pārceļas pāri strautam un dodas pie eža - vienīgās cerības! Ezis, brīdi padomājot, atbild: "Kā nu ne! Aiz dižskābarža ir liels kalns, aiz kalna - liels mākonis, aiz mākoņa - sudrabotais mēnestiņš, bet no mēnestiņa saules mājiņu ar roku var aizsniegt!" Ezis paņem nūjiņu, uzmet galvā cepuri un iet pa priekšu, ceļu rādīdams. Uzrāpušies augstā kalna galā, saulītes meklētāji ierauga: lielais, tumšais, draudīgais mākonis aizķēries aiz kalna smailes! Nu visi sakāpj tam virsū, kārtīgi sašūpo, un mākonis aizpeld tieši pie saulītes. Taču izrādās, ka saulīte... aizgulējusies! Namiņa logi tumši, viss kluss un tumšs. Ko nu darīt? Ceļotāji saceļ tādu lērumu, ka pamodina saulīti, taču kā lai viņa rādās pie debesīm, ja trīs dienas gulējusi un tumsusi? Spēka nav paspīdēt! Visi ķeras pie darba: spodrina un sapoš saulīti spožu jo spožu. Urrā! Iziet saulīte ārā, un uzmirdz kā visīstākais zelts!
The Gist of Freedom Preserving American History through Black Literature . . .
Join The Gist of Freedom and host, Presotn Washington as we resume our wonderfully enlightening discussion abut F.H. Murray with descendant, author, Anita Hackley, "F.H.M. Murray: First Biography of a Forgotten Pioneer for Civil Justice." Anita listened to The Gist of Freedom interview about F.Magruder Murray, with her cousin. She believes more focus should have been given to the vast historical contributions of F.H.M. Murray. He has yet to get the acknowledgement due his name -- all he did to advance the causes of his people, including his post-URR he operated from his 2 homes in Alexandria, VA for years. If exposed, he and many others would have been hanged and his bloodline ceased. He was and is a role model for men, women and children today. His-story must be told and preserved. own family member. Thank you.
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