Podcasts about dieline

Ugo and Léo reveal how they turned their youthful skateboard years into a (two time winning) design studio of the year. Hear about the Montreal design scene, the FORUM festival they launched, and getting inked. ABOUT OUR GUESTS:Léo Breton-Allaire and Ugo Varin Lachapelle are Partners & Creative Directors at Caserne.Léo is partner and creative director at Caserne. His role involves guiding teams and clients through identity-focused and applied design exercises. He has actively contributed to shaping brands both locally and internationally, including the Canadian Council for Refugees (CCR), Moment Factory, the Montreal Museum of Fine Arts (MBAM), the Montreal Museum of Contemporary Art (MAC), Adisq, Orage, 2K Games, and many others. Over the past 12 years, his work has earned more than a hundred and fifty awards in various national and international competitions, including Art Directors Club, Type Directors Club, Dieline, Communication Arts, Advertising and Design Club of Canada, Applied Arts, and Idéa. Léo has participated in design workshops and conferences, such as Adobe Live in San Francisco, RDV Design and The Open House. In 2022, he chaired the design jury for Idéa Awards and co-founded Forum, an annual event dedicated to graphic design, featuring renowned international speakers such as Mirko Borsche, Elizabeth Goodspeed, and Andrea A. Trabucco Campos. In 2023 and 2024, Caserne was named ADCC Design Studio of the Year two years in a row, further solidifying its reputation for excellence in design. In 2024, Léo's profile was selected for Parcours, an exhibition celebrating the 50th anniversary of the UQAM School of Design, which highlighted 50 graduates from the school since its founding in 1974. That same year, Léo was honored with the TDC Ascenders Award by The One Show in New York. The award recognizes emerging talent, with winners joining the prestigious and exclusive Type Directors Club—an esteemed community of creatives at the pinnacle of their craft.Ugo is a passionate designer with an unwavering commitment to crafting at scale. He stands out for his strong design expertise and unwavering commitment to excellence. He co-founded Caserne in 2012 and now leads the studio alongside Léo Breton-Allaire and Sébastien Paradis. He has served on numerous design competition juries and has won over a hundred awards for his work. He is also the co-founder of FORUM, a design event. Held annually in Montreal, it brings together designers and artists on a mission to network, educate, and create. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

Taja Dockendorf is the Founder, Owner, and Creative Director at Pulp + Wire, a female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp + Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences.  Taja has built P+W into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple graphic design and advertising awards. She is a regular contributor to Forbes, focusing on team culture in the creative space, and has been featured in The Dieline, Graphic Design USA, and Food Manufacturing Magazine, among other publications. Before Pulp + Wire, Taja co-founded multiple other brands and companies. In this episode… With so much innovation and noise in the CPG market, brands must adapt and differentiate themselves from the competition, all while remaining consistent with their values and keeping the consumer at the forefront. What can you learn from five CPG brand founders who have balanced these responsibilities amid a rapidly evolving market? When scaling your brand, you must ensure your products remain true to your company's core. Junea Rocha recommends making small changes to your manufacturing over time, while Hector Saldivar warns against growing too quickly and instead suggests building relationships with key retailers and investing in channels that complement your products. Advertising in stores is no longer enough to capture consumers' attention, so Alison Cayne has merged digital shopping with in-store experiences by offering consumers online recipes for her products. Whether operating in the restaurant or DTC space, consumer engagement and connection are crucial. Jake Karls has developed a brand persona that exudes positivity, and Nabeer Alamgir has dedicated his brand to fostering connections with restaurateurs.  In the Brand Alchemist Podcast's exclusive compilation episode, Taja Dockendorf reviews her top five episodes. With insights from Junea Rocha, Hector Saldivar, Alison Cayne, Jake Karls, and Nabeer Alamgir, Taja reflects on generating brand engagement and connection, how to scale sustainably, and how to position your products in front of consumers.

This episode features John Glasgow and Jonathan Kenyon, co-founders of Vault49, which has partnered with the best of the best, from the most recognizable global brands to celebrities and start-ups. Named Global Design Agency of Record for two of Diageo's biggest brands, Baileys and Guinness, Vault49 also counts Netflix, Gatorade, and Doritos as current clients.  Cannes Lions, Clio, D&AD, DBA Design Effectiveness, Pentawards, Design Week, and Dieline have all honored Vault49 with the highest awards. With an ongoing commitment to racial justice in and beyond the creative industry, Vault49 is also a proud founding partner of THE SWAP. This unique creative and cultural exchange program inspires and empowers young people from underrepresented communities. https://vault49.com/ https://www.linkedin.com/company/vault49/ https://www.instagram.com/vault49/ https://twitter.com/Vault49 --- Send in a voice message: https://podcasters.spotify.com/pod/show/aigadesign/message

For this special episode, the gang is joined by Andrew Gibbs, Founder, CEO, and Editor-in-Chief of the Dieline which has been delighting passionate packaging designers since 2007. We dove deep into the world of packaging and package design, honing in on the importance of sustainability and where the next generation of package designers should focus their efforts. So, grab your favorite cocktail, sit back, and get ready for some serious inspiration. The Creative Shit Show is about to begin!

Paul Voge is the co-founder and CEO of Aura Bora, a national beverage company from San Francisco. Since the company's founding in 2019, Paul has expanded the brand's whimsical sparkling waters into more than 8,000 stores including Sprouts, Whole Foods, Target, Publix, and Wegmans. Aura Bora's best-selling retail varieties include  Lavender Cucumber, Ginger Meyer Lemon, and Cactus Rose. Plus, every month Paul and his team formulate and release online-exclusive flavors for sparkling water aficionados like Guava Eucalyptus, Mango Chili, and the infamous Green Bean Casserole. Aura Bora prides itself on being sugar-free, calorie-free, non-GMO, Whole30 certified, and made with real herbal extracts. Read more in Fortune, Business Insider, Dieline, and AdWeek. Paul's entrepreneurial journey started with t-shirts, socks, concrete curbs, and even Christmas trees. As a Forbes 30 Under 30 awardee and Shark Tank success story, he has turned Aura Bora into one of the fastest growing beverage businesses in the world. When not selling sparkling water, you can find Paul somewhere deep in the woods, away from his phone.In This Conversation We Discuss: [00:00] Intro[01:12] What are Aura Bora's products?[01:37] Where the idea of Aura Bora came from[02:50] Making sure that the market wants your product[05:09] Getting feedback from “serious drinkers”[06:41] Launching a food/bev product in Boulder, CO[08:10] When the worst case scenario isn't too bad[09:43] Sponsor: Electric Eye electriceye.io/connect[10:40] Sponsor: Sendlane sendlane.com/honest[12:07] Go-to-market strategy at the start of COVID[13:30] How Paul got into Whole Foods shelves[15:09] Was it the play to go wholesale first?[15:53] The pandemic forced Aura Bora to pivot to D2C[16:24] How Aura Bora got featured in Shark Tank[17:19] Preparing for the “Shark Tank Bump”[19:08] Circumventing the risks of fragile packaging[20:28] Aura Bora's new subscription line[21:31] Where to buy to support Aura Bora directlyResources:Subscribe to Honest Ecommerce on YoutubeConnect with Paul linkedin.com/in/paulvogeHeavenly sparkling water made from herbs, fruits, and flowers aurabora.comSchedule an intro call with one of our experts electriceye.io/connectSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Turning Commodities into Premium Products Raphael Farasat, Truffl.com   – The Sharkpreneur podcast with Seth Greene Episode 937 Raphael Farasat Raphael Farasat is an award-winning creative director, brand strategist, and serial entrepreneur who has developed over 100 consumer brands collectively valued at over $500 MM. He brings a unique blend of entrepreneurial, brand strategy, and advertising talent that he has applied to consulting for globally recognized brands like Tesla, Sonos, Linkedin, Fox, Catch, and Accor Hotel Group as well as serving as a founding partner to 20+ companies, including Last Crumb, BetterBrand, Sweet Nothings, and Barcode. Raphael is a Guest Lecturer on branding at Stanford University and has been featured in various publications such as Entrepreneur Magazine, Fast Company, The Dieline, and The LA Times.    Listen to this informative Sharkpreneur episode with Raphael Farasat about turning commodities into premium products. Here are some of the beneficial topics covered on this week's show: - How hosting unique dinners for interesting people is a great way to grow your network. - Why creating experiences for others can help build your name. - How giving people valuable experiences will bring success to your business. - Why it's important to be willing to run your company differently. - How having a high-end product with high-end marketing and branding can catapult a business to success.   Connect with Raphael: Guest Contact Info Instagram @truffl   Links Mentioned: truffl.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Martín Broen es vicepresidente de las disciplinas de innovación en diseño, diseño para la sostenibilidad y diseño de productos para PepsiCo en todas sus marcas a nivel mundial.Martín es un verdadero pensador sistémico centrado en la innovación y la resolución de problemas, responsable de más de 130 patentes y de la creación de una cartera completa de innovaciones y nuevos modelos de negocio.En este episodio, conversamos acerca de algunas de las lecciones que aprendió a lo largo de los años en su papel de líder de Diseño e innovación dentro de grandes organizaciones. Martín me explica por qué prototipar es la herramienta clave del Design Thinking. También afirma que el packaging es una poderosa herramienta de innovación.Líder de más de 400 proyectos diferentes llevados con éxito al mercado y galardonados con más de 150 premios de diseño, como IDSA, Good Design, IF, Red Dot, Pentawards, Green good design, Edison, How, CES, Dieline, entre muchos otros.Links Relevantes:Martín BroenPepsiCo DesignPepsiCo Design InstagramMartín Broen InstagramMartín Broen LinkedInSeguinos:Website de BRANDERMANInstagram de BRANDERMANLinkedIn de Hernán BrabermanMi agencia de diseño de packaging TRIDIMAGEBlog PACKNEWSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios. Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

Isabel Cabello es CEO y Directora Creativa en la Agencia andaluza Cabello x Mure.Isabel estudió bellas artes en la Facultad de Bellas Artes de la Universidad de Granada. En el año 2009 decidió crear su propia empresa de diseño, Isabel Cabello Studio, que confluirá en pocos años en la agencia Cabello x Mure.Su agencia se destaca por el diseño de productos gourmet, siendo reconocidos en certámenes del mundo entero. Entre ellos destacan los Pentawards, The Dieline, DNA Paris Awards y Anuaria.Paralelamente Isabel no ha abandonado su carrera como artista plástica que sigue nutriendo su trabajo como diseñadora.En este episodio, conversamos acerca de su paso de las bellas artes al diseño de envases. Isabel me comparte su búsqueda incansable de sentirse libre en su proceso de diseño para obtener perspectivas innovadoras. También habla de la importancia de la autenticidad en el diseño de marcas gourmet.Links Relevantes:Cabello X MureIsabel Cabello arteCabello X Mure InstagramIsabel Cabello LinkedInIsabel Cabello InstagramSeguinos:Website de BRANDERMANInstagram de BRANDERMANLinkedIn de Hernán BrabermanMi agencia de diseño de packaging TRIDIMAGEBlog PACKNEWSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

Podcast này được thực hiện bằng tiếng anh, bạn có thể theo dõi bản có phụ đề trên YouTube.Joshua từng đã đảm nhận vai trò Art Director tại Lowe & Partners Việt Nam trong hơn 4 năm. Đến 2011, với những lý tưởng của riêng mình, anh quyết định cùng hợp tác để thành lập một studio riêng mang tên Rice. Rice Studio, trong một thập kỉ qua, đã trở thành đối tác với nhiều thương hiệu lớn như Marou Chocolate, Unicef, Uber, and Uniqlo, Coca Cola, Rooster Beers,…Tại Rice, Joshua đã nhận được một danh sách dài các giải thưởng từ Red Dot, Pentawards, A'Design, Graphis, the Dieline, Type Directors Club và IDA cho “Thiết kế đồ họa của năm” từ UNICEF Việt Nam.Sự khác biệt giữa global và local agency là gì? Làm sao để khiến portfolio của bạn trở nên nổi bật trong mắt nhà tuyển dụng? Hãy lắng nghe cuộc trò chuyện giữa host Tuân Lê và Joshua Breidenbach để tìm ra câu trả lời! Với kinh nghiệm gần 20 năm trong ngành Sáng tạo, chắc chắn Joshua sẽ chia sẻ nhiều góc nhìn và kinh nghiệm thú vị.Và đọc những bài viết thú vị tại website: VietceteraYêu thích tập podcast này, bạn có thể donate cho M.A.D tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNgoài ra bạn còn có thể gửi email nhận xét, phản hồi và ý tưởng cho Podcast về địa chỉ mad@vietcetera.com.

Andrea Popova is the Co-founder and CEO of the Consumer Packaged Goods Directory, a hub for emerging consumer brands and the resources to build them. In her role, she builds product-driven solutions to help brands grow. As a chief growth officer, advisor, and investor in CPG brands, Andrea has experience leading cross-functional projects at high-growth startups, including Jet, Walmart, Prose, and Facebook. She is also a Product Growth Analyst at Meta, a Limited Partner at Rose Street Capital, and an Advisor at Buoy.  Jessica Deseo is a Partner at Dieline, the leading bespoke media brand for consumer packaging and brands. In 2019, Jessica and her Dieline business partner acquired Print Magazine, a bimonthly magazine on visual culture and design, where she serves as a Partner and Co-chief Creative Director. She has worked as a professional hands-on designer for a variety of notable brands since 2005. Jessica is also an Associate Professor at ArtCenter College of Design, where her students' work has received multiple awards and recognitions in package design. In this episode… Innovation, collaboration, and community are taking the CPG space by storm as brands attempt to navigate rising customer acquisition costs and other fluctuations. So, what are brands doing to stay ahead in the new year, and what can you observe from their efforts? Andrea Popova notes that brands are building robust communities to develop omnichannel engagement strategies and reach target audiences. You can establish and strengthen a community for your brand by developing a social media presence, launching relevant products, and cultivating partnerships to create informative and personalized content. As an observer of sustainable and upcycled packaging, Jessica Deseo recommends collaborating with other brands to find innovative new materials to package your products. She explains how it's easier for smaller brands to leverage sustainability in their packaging since they don't have to navigate as many regulations. Tune in to this episode of the Brand Alchemist Podcast for the final segment of the “Brand Alchemist Capsule Series” as Taja Dockendorf interviews Andrea Popova of CPGD and Jessica Deseo of The Dieline. Together, they talk about future innovation in the CPG industry. They also discuss how consumers are discovering sustainable packaging, tips and tricks for building brand communities, and future trends in branding and packaging.

Evelio Mattos, Adam Peek, and Cory Connors packaging news to get your Monday off to the right start. Connect with the hosts of The Packaging Today Show: • Evelio Mattos on LinkedIn, on Packaging Unboxd, subscribe to YouTube, and PackagingAi • Adam Peek on LinkedIn, on People of Packaging podcast • Cory Connors on LinkedIn, on The Sustainable Packaging podcast Catch us Live every week on LinkedIn live Mondays at 7:30am PST Episode recorded 10/24/22

Episode NotesGreg Constantine, Co-founder and CEO of Air Company on the importance of reaching hearts and minds to combat the climate crisis:“Imagination is everything.  It's what moves the world forward.”  -Greg Constantine, Co-founder and CEO of Air Company@Greg Constantine, Co-founder and CEO of @Air Company, Air company's priority is to utilize as much CO2 as possible to slow the momentum of climate change, using consumer goods in the near term as an educational tool to show the world what is possible.Since launching Air Company, Constantine and his team have won awards from NASA, The United Nations and XPRIZE. Air Company was named one of Fast Company's Most Innovative Products (2019) and Most Innovative Companies (2020), and was named one of TIME Magazine's Best Inventions of 2020. Constantine's patent product design has won the highest design awards from Dieline and the Pentawards, and in 2019, Constantine was personally named The Spirits Business' Young Achiever of the Year.  He brings expertise in the arts with an undergraduate degree from The University of Sydney and a wealth of business acumen from the Executive program at Harvard Business School.

INTRODUCTION Are you wondering how to couple a sustainable packaging design with a memorable user experience?  With Evelio Mattos, a well-recognized structural designer, you will have a good overview of the ins and outs of packaging concept development.We navigated the conversation from very visible branding to behind the scene systems. Yes, huge ripple effects can happen through packaging in the spotlight (with big brands and the luxury industry), as well as through the tremendous impact of tertiary packaging! I liked how Evelio brought packaging design to highlight how much packaging impact happens before, during, and after the product gets to consumers! Of course, you will hear a lot of examples from Evelio's experience but from his interviewees too because Evelio Mattos is also the host of the Packaging Unboxd podcast. I encourage you to unbox even more packaging designs by following him.   MULTIPLE RESOURCES AND PROJECTS MENTIONED IN THIS EPISODE The previous episodes mentioned in our conversation from the Packaging Unboxd podcast:McDonald's Packaging Redesign with Pearlfisher | Ep 42 https://podcasts.apple.com/us/podcast/mcdonalds-packaging-redesign-with-pearlfisher-ep-42/id1511993897?i=1000512519160 with Matt Sia, Creative Director at Pearlfisherhttps://podcasts.apple.com/us/podcast/packaging-designer-for-burberry-dunhill-and-givenchy/id1511993897?i=1000474206204 Packaging Designer for Burberry, Dunhill, and Givenchy - What is Luxury Packaging | Ep. 2 with Vincent Villéger, former Director of Packaging at Burberry: Evelio suggested to follow him on LinkedIn as well: https://www.linkedin.com/in/vincentvilleger/How Design Innovative Packaging - Black Ink Projects Designing the Adidas x Mr. Bailey Shoe Box  | Ep 104, with the video to watch here: https://www.youtube.com/watch?v=Io_B2EXWzr4What is Sustainable Packaging Design? with Tom Szaky | Ep. 5: https://podcasts.apple.com/us/podcast/what-is-sustainable-packaging-design-w-tom-szaky-ep-5/id1511993897?i=1000475175378 The previous episodes mentioned in our conversation from our Unboxing Your Packaging podcast:Episode #20: How to grow your compostable packaging? Explore the wonder of mycelium! with Meghan Olson of Ecovative Design.Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:Dish.Episode #06: Reusable packaging as an asset for brands and their customers with Sophie Liu of Loop, from TerraCycle.Episode #21: What if seaweed could solve the single-use plastic problem? with Sébastien Bregeaud of Notpla The packaging examples we were talking aboutThe reusable glass bottle of Avalon dairy: http://www.avalondairy.com/recycling/Jason Murphy's shoe box: https://www.linkedin.com/posts/jason-murphy-bb15402_sneakerheads-design-knowyourhistory-activity-6602283248091561984-tUmZ?utm_source=share&utm_medium=member_desktopThe shoe box for Louis Vuitton and Nike "Air Force 1" by Virgil Abloh: https://www.vogue.fr/vogue-hommes/article/louis-vuitton-nike-collaboration-sneaker-virgil-ablohMr. Bailey and Adidas Create Biodegradable Shoe Box From Mushrooms For OZLUCENT: https://thedieline.com/blog/2022/8/17/mr-bailey-and-adidas-create-biodegradable-shoe-box-from-mushrooms-for-ozlucent? The plant-based packaging that disappears naturally from NotPla has been mentioned in this episode as an example.Gucci's new sustainable packaging in a shade of green choosen by Creative Director Alessandro Michele: https://equilibrium.gucci.com/introducing-guccis-new-sustainable-packaging/The book of Tom Szaky (the founder of TerraCycle, and Loop): «The Future of Packaging: From Linear to Circular», 2019. WHERE TO FIND EVELIO MATTOS AND HIS PACKAGING UNBOXD PODCAST (PREVIOUSLY «PACKAGE DESIGN UNBOXD» PODCAST)?The Packaging Unboxd podcast: https://www.packagingunboxd.com/His youtube channel = https://www.youtube.com/channel/UCZm2qmdwxuYenpV3Y31bSUA where this episode will be released on video mode as well a bit later.Evelio Mattos' LinkedIn profile: https://www.linkedin.com/in/eveliomattos/ ABOUT EVELIO MATTOS FROM PACKAGING UNBOXD PODCASTHost of the Packaging Unboxd podcast, Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user experiences. His focus on user experience coupled with sustainable systems and packaging design has allowed him to share this knowledge and elevate our industry.Named “One of the 200 Best Packaging Designers” by Lurzer's Archive, and Graphic Design USA's “People to Watch”. He's bridged the gap between design and flawless manufacturing for brands that include Nespresso, Burger King, Freshly, Tesla, Sephora, HP, Tiffany & Co., Sonos, and Google.He sits on multiple packaging design advisory boards, is the former Editor in Chief of The Dieline, and dedicates time to design programs at Art Center of Pasadena, Cal Poly, MSU, RIT, Aalto University in Finland, and is a professor of Packaging at Arizona State University. PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Taja Dockendorf is the Founder, Owner, and Creative Director at Pulp + Wire, a female-founded, award-winning, full-service, CPG branding and marketing agency. Pulp + Wire specializes in helping natural and organic foods, cannabis, hemp, and lifestyle brands discover their identities and create websites, packaging, and social media strategies that resonate with their audiences.  Taja has built P+W into one of the most in-demand, referred design houses in the Northeast, and her creative approach to a client-centric and holistic business model has consistently earned the company multiple graphic design and advertising awards. She is a regular contributor to Forbes, focusing on team culture in the creative space, and has been featured in The Dieline, Graphic Design USA, and Food Manufacturing Magazine, among other publications. Before Pulp + Wire, Taja co-founded multiple other brands and companies.  Naomi Davidowitz is the Managing Director at Pulp + Wire, where she takes a holistic approach to corporate and client management by fostering long-term relationships with brands. As a leader with extensive design agency, CPG brand management, and television experience, Naomi has spent more than 20 years managing cross-functional teams in sales, planning, and execution of large-scale projects. Before Pulp + Wire, she was the Chief Customer Officer and VP of Client Success at Crowdtap and the Managing Director at Ceci New York.   Ashton Bean is the Brand Manager at Pulp + Wire, where she focuses on strategic storytelling, branding, and design.  As a marketing and accounts professional, she identifies, strategizes, and delivers needs for clients while managing branding design projects from conception to completion. Before Pulp + Wire, Ashton was the DEI Director at AIGA Charlotte and the Education Director at AAF Charlotte.  Liz Lovasco is the Design Director at Pulp + Wire, where she creates package designs to tell visual stories for distinct CPG brands. Liz has helped Fortune 500 companies scale through holistic brand creation, top-notch visual identity systems, and compelling creative concepts. Before Pulp + Wire, she was the Creative Director, Art Director, and Senior Designer at Design B&B and the Design Director at Atlanta Magazine. In this episode… The 2022 Expo East trade show featured a wide variety of CPG brands spearheading trends and developing innovative products in the upcycle, functional beverage, and natural and organic food categories. So, how are these brands forging their paths to success, and what trends should you observe? Brands like Big Picture Foods and Blackbird Foods are experimenting with regenerative farming and upcycled ingredients to create healthier and sustainable products that educate consumers and protect the environment. Similarly, functional beverage brands, including Aqua ViTea and Herbal Revolution, have created unique flavor profiles and revolutionized ancient herbal recipes to reach a wider audience and impact wellness.  In today's episode of the Brand Alchemist Podcast, Taja Dockendorf, Naomi Davidowitz, Ashton Bean, and Liz Lovasco of Pulp + Wire share highlights from Expo East 2022. Together, they discuss their experiences interacting with brands at the convention, notable trends in CPG categories, and their favorite brands at Expo East.

Ritesh Gupta is the founder of Useful School, the world's first pay-what-you-can online design school for people of color. He specializes in product design, product management, branding, typography, and growth analytics. Ritesh has collaborated or worked for companies including Wieden+Kennedy, Mother Design, 2 Shark Tank companies, Sagmeister & Walsh, R/GA and Cooper Hewitt. His work has been featured in Adweek, AIGA Eye on Design, It's Nice That, Wallpaper, Print Mag, Brand New, The Dieline, and more. He is also a volunteer for Where Are The Black Designers?. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA's Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments. --- Send in a voice message: https://anchor.fm/aigadesign/message

This week on the Progressive Agency podcast, I welcome Taja Dockendorf to the show. She's built her agency, Pulp and Wire, into one of the fastest-growing, 100% woman-owned consumer packaging firms. Taja shares how to start and grow an agency as a creative rather than an entrepreneur, and the importance of fostering client relationships. Hear insights about: Why it's essential that creatives are directly involved in the process with clients How to own a room and secure clients by putting yourself out there and being authentic Why not carrying debt is the most important financial lesson that Taja has learned What new agency owners can do to build an agency led by creatives How to hire and replace employees strategically Why tracking hours helps determine profitability and impacts cash flow Creative Entrepreneur More and more agency owners began out of need, rather than a desire to be an entrepreneur. My guest this week on the Progressive Agency Podcast, Taja Dockendorf, is one of those agency owners. She began her firm, Pulp and Wire, as a designer without a business background. Now she's built her agency into one of the fastest-growing, 100% woman-owned consumer packaging firms. Taja shares how to start and grow an agency as a creative rather than an entrepreneur. Clients & Creatives When starting Pulp and Wire, it became clear to Taja that most agencies have a disconnect between the creatives and clients. With clients being handled by an account manager, those executing the creative work are often siloed. During our conversation, she explains how she approaches this challenge by bridging the gap between the creative and the client to produce better work long term. Growing Slowly Often an agency owner's goal is to achieve rapid growth. Taja has spent 20 years slowly growing her firm to the force that it is today. She explains that while exciting, rapid growth requires a level of infrastructure that many new agencies don't yet have. Taja explains why she prioritized growing Pulp and Wire slowly, and how it's allowed her to build strong relationships with clients. Listen to the episode to learn more: How to Connect with Taja Dockendorf: Websites: pulpandwire.com whatthehelvetica.com/ LinkedIn: linkedin.com/in/tajadockendorf Twitter: https://twitter.com/PulpandWire About Taja Dockendorf: Taja, a graphic designer by education, has built Pulp+Wire into one of the fastest-growing, 100% woman-owned consumer packaging firms, with a focus on natural and organic CPG brands, in the U.S. Her accessible creative style and intuitive marketing instincts have made her a natural fit for organic and natural foods, lifestyle, and cannabis CPG brands seeking to launch new businesses or accelerate current growth. The collaborative workflow she administers within the walls of Pulp+Wire from strategic brand ideation, to packaging, to digital marketing and revenue growth is scaled to meet each client's unique needs, with both humor and insight. Taja's working style is that of an eternal optimist while being grounded in reality, a combination of futuristic, optimistic, and realistic that brands and clients deeply appreciate and look to maximize when working with her. When not guiding brands or her team of twenty at P+W Taja also writes for Forbes focusing on team culture within the creative space and retreats to the woods and lakes of Maine with her husband and two kids, some rescue animals to stay grounded. Versatility allows Taja to manage multi-million-dollar marketing accounts while also creating award-winning designs for small businesses. Her talent has built P+W into one of the most in-demand, most-referred design houses in the Northeast. Honing her creative skills in both New York and Boston, Taja's unique approach to a client-centric (and holistic) business model has been vital in consistently earning P+W graphic design and advertising awards over the years. Taja has also garnered numerous awards and accolades for her work and has been featured in: The Dieline, Graphic Design USA, Food Manufacturing Magazine, Packaging Magazine, American Package Design Awards, InTouch Magazine, Saveur, GDR UK, and L'Odyssee Du Pack — both Innovation trend forecasting magazines and The Dieline to name a few. Additional to this, her clients have also earned media attention on the Today Show, Good Morning America, and Fox Business Morning.    

Alex and Kevin are back from Boston where they attended HOW Design Live and presented the Dieline awards. They talk about Kanye West's McDonald's packaging design, Taco Bell sells out of the Mexican Pizza and postpones Mexican Pizza the Musical, Mona Lisa gets caked, Ritz and Oreo drop and extremely limited edition treat, Salvation Army joins the conversation on distressed sneaker convo, and more!~KANYE AND MCDONALDS?https://thedieline.com/blog/2022/5/23/ye-comes-back-to-instagram-teases-naoto-fukasawa-and-mcdonalds-packaging-collabMONA LISA GOT CAKEDhttps://www.vulture.com/2022/05/man-throws-cake-glass-around-mona-lisa-louvre.htmlRITZ X OREOhttps://thedieline.com/blog/2022/5/25/sweet-meets-cute-with-salty-for-this-oreo-and-ritz-collab-cookieTACO BELL SELLS OUT OF THE MEXICAN PIZZA, THE MUSICAL IS POSTPONEDhttps://www.livingmas.com/post/taco-bell-is-sold-out-of-mexican-pizzas-postponing-mexican-pizza-the-musicalSALVATION ARMY DUNKS ON BALENCIAGAhttps://www.highsnobiety.com/p/salvation-army-balenciaga-truly-destroyed/https://trulydestroyed.com/

Yael has over 20 years of experience in branding and package design for consumer product brands. She founded her agency, Miller Creative (wearemiller.com) in 2007, creating brands and packaging for companies including Norman's, Manischewitz, Chewy.com, and many more.In this episode you will learn:Yael Miller's effective design processGetting client buy-in early on in the process, so there are no surprises at design presentations and client's are happy with what is designed for themHow can you not only stay on trend, but how to predict trendsAbout her side business Vanity barcodesIncreasing your network through involvement in a blog

2000'lerin başında Avustralya Melbourne'de tasarım eğitimi alan Salih Küçükağa, çok küçük yaşlarda tipografi ve tasarıma ilgi duyarak kariyerine başladı. Öğrencilik yıllarından itibaren firmalara tasarımlar yapan Salih Küçükağa'nın çalışmalarına Computer Arts, Logo Lounge ve Novum gibi dergiler yer verdi. Online dünyada ise The Dieline, Signal Noise ve BP&O gibi tasarım siteleri işlerini paylaştı. Bir süre Avustralya ve ABD'de yaşadıktan sonra şu anda Yunanistan Atina'da Garage Design çatısı altında çalışmalarına devam ediyor. --- Send in a voice message: https://anchor.fm/designgost/message

In episode 10 of season 2 Larry Nguyen, Creative Director of Outfit Branding & Design and 2005 graduate of the University of Denver discusses his passion for branding, working with international clients, and getting projects published in design books. Larry shares his appreciation for the eMAD program at DU (listen for the faculty shoutouts) that taught him to take risks, think conceptually, and become a typographic monk. He also discusses the time he created a slide deck for his in-laws in order to convince them that it was a good idea to quit his job and start a design firm with their daughter. There's plenty of stories about work and family and the Boston Red Sox. That's right, for all you baseball fans you'll want to listen to the end (no skipping) for an amazing story about the 2004 World Series. Show LinksOutfit Branding & DesignLinkedIn ProfileInstagram ProfilePalette Perfect on AmazonBrand New Brand bookBeanfolk on The DielineWeworkUniversity of DenverInternational Cricket Council The Intro MusicSynergistic Effect by morgantj (copyright 2011 Licensed under a Creative Commons Attribution (3.0) license.)

Greg Constantine, Co-founder and CEO of Air Company on the importance of reaching hearts and minds to combat the climate crisis:“Imagination is everything.  It's what moves the world forward.”  -Greg Constantine, Co-founder and CEO of Air Company@Greg Constantine, Co-founder and CEO of @Air Company, Air company's priority is to utilize as much CO2 as possible to slow the momentum of climate change, using consumer goods in the near term as an educational tool to show the world what is possible.Since launching Air Company, Constantine and his team have won awards from NASA, The United Nations and XPRIZE. Air Company was named one of Fast Company's Most Innovative Products (2019) and Most Innovative Companies (2020), and was named one of TIME Magazine's Best Inventions of 2020. Constantine's patent product design has won the highest design awards from Dieline and the Pentawards, and in 2019, Constantine was personally named The Spirits Business' Young Achiever of the Year.  He brings expertise in the arts with an undergraduate degree from The University of Sydney and a wealth of business acumen from the Executive program at Harvard Business School.As always, HUGE shout out to Climate Tech Cocktails official sponsors ☀️Yotta Energy and

Katie Martell (she/her) returns to interview me (Derek) for a special Season 1 finale episode. We discuss my journey over the past year, including the creation of this very podcast, how empathy could help us conquer many of the challenges facing society, body image standards and how they were impacted by lockdown, and unpack the very idea of uncertainty. Derek J. Horn is a designer and podcast host. He works remotely as a Senior Designer for New York City-based agency, Beardwood&Co., where he has contributed to award-winning global design projects. His writing has appeared in publications including Dieline and Ad Age and he started a podcast, In These Uncertain Times, in Fall 2020. Derek is a longtime volunteer and now brand advisor for Out for Undergrad, a non-profit organization dedicated to helping LGBTQ+ students reach their full potential. He lives in Orlando, FL with his fiancé Joey and Shiba Inu pup, Luna. Follow Derek on Instagram Connect with Derek on LinkedIn Check out Derek's original HCD podcast interview and article that inspired it And in case you missed them the first time around: Follow Katie on Twitter: @KatieMartell Subscribe to The World's Best Newsletter at Katie-Martell.com

Lietuvių dizainerių pakuotė „BeeLoop“ pasauliniuose „Dieline“ apdovanojimuose išrinkta geriausiu darbu tvaraus dizaino kategorijoje.Kodėl vis populiarėja privačios kino mokyklos suaugusiems ir moksleiviams? Ar tai – bandymas atrasti savo profesinį kelią, o gal noras pažinti „egzotišką“ kino pasaulį?Kaip bus vykdomi koncertiniai renginiai vasarą? Ar bus reikalaujamas galimybių pasas? Ir kaip renginių organizavimą keis trečiadienio Vyriausybės sprendimas neriboti renginių lauke lankytojų skaičiaus?Kodėl balerina nusprendė pati siūti drabužius? Kiek fizinių jėgų reikia šokant „Gulbių ežere“. Klausimai apie baletą ir ne tik nuskambės balerinai Gretai Gylytei.Ved. Odeta Vasiliauskaitė ir Marius Eidukonis

Do you keep your iPhone boxes—or toss them? This simple question sparked a heated debate on Twitter earlier this year that, at its heart, is really about the role that the design of packaging plays in our lives. At the same time, online shopping keeps gaining huge momentum, especially during the pandemic. And that’s changing how we interact with the boxes arriving on our doorsteps, and the way packaging designers think about the products we buy. Host Khoi Vinh, and producers Pippa Johnstone and Dominic Girard, take a look at how the design of product packaging is evolving, how designers are thinking about the environmental footprint of their work, and the right answer to the question of whether you should keep—or toss—that iPhone box.First, actor and writer Bisserat Tseggai tells the story of the unexpected controversy that arose from tweeting that people should throw out their iPhone boxes. Photographer and creative director Sailey Williams heartily disagrees.Next, Brittney Swindells, design manager of Alfred, explains how creating a cheerful unboxing experience helped their coffee shops pivot to online sales during lockdown, and bring the Alfred experience to customers' doorsteps. Stephan Ango, the co-founder of Lumi, explains the differences between designing packaging for a store shelf, and packaging to sell online. You can find Stephan’s podcast, Well Made, here. And Andrew Gibbs, founder and CEO of Dieline, tells the story of his reckoning with the environmental impact of packaging – and what he’s doing about it.Finally, Ian Montgomery and Marisa Sanchez-Dunning, of packaging design firm Guacamole Airplane, share the story behind their innovative packaging design for Hammerhead’s Karoo 2, and how sustainable design is about more than just the materials.Find a transcript of this episode here.

How do you actually use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people? Today Dava Guthmiller and I are going to tackle that very question. Dava is a believer in connections - what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other. We talk a lot about the creative process, the emotion behind all forms of creativity, and the role of empathy in the creative process as well as in connecting with your audience, be they consumers, constituents, or communities.  Key Takeaways:Emotion matters to brand. There are emotions in the act of creativity for the creator and in the act of consumption from the consumer. An empathetic brand comes down to the people - not just what you're putting out, but how are you creating interaction and conversation.Listen and connect with those outside of your standard sphere, you never know what you will learn.  "You either confirm five assumptions or you discover 100 opportunities. It's better to discover the opportunities first, and then go ahead and confirm assumptions afterwards, if you feel like you need to." —  Dava Guthmiller About Dava Guthmiller: Dava Guthmiller, Founder and Chief Creative, Noise13Co-Founder, InVisible Talks and InVisible VenturesDava Guthmiller is a believer in connections--what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other.As the Founder and Chief Creative Officer at Noise 13, the San Francisco brand strategy and design agency, she is the driver behind building thoughtful, sustainable brands. From sustainability to diversity, to empathy & humanity, their renewed focus is to craft brands that are doing good for people and for the planet.A design evangelist, Dava is the Co-Founder of In/Visible Projects. At its core, In/Visible Projects believes in the power of design. Healthy cross-functional collaboration leads to innovative decision-making. Design is the superpower that unlocks business value, but also advocates for the end-user. In/Visible Projects runs an annual conference, In/Visible Talks, in January, salons and smaller creative events year long, and manages the In/Visible Ventures community.Always inventing, Dava is also an advisor, mentor, and investor. speaker, moderator, and artist. She sits on the advisory boards for all things good--Good People, Good Food Foundation, and the Visual Media Alliance. She is also part of the REGEN1 team building tools and big picture plans for a regenerative food system. Dava and Noise 13 have been featured in publications such as Forbes, The Dieline, Print Mag, and Creative Boom. Connect with Dava, Noise13, and InVisible:Noise13: noise13.comTwitter: twitter.com/davagLinkedIn: linkedin.com/in/davaguthmillerLinkedIn: linkedin.com/company/in-visible-ventures/LinkedIn: linkedin.com/company/noise-13/Instagram: instagram.com/davagInstagram: instagram.com/noise13designInvisible Talks: http://2021.invisibletalks.com/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

How do you actually use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people? Today Dava Guthmiller and I are going to tackle that very question. Dava is a believer in connections - what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other. We talk a lot about the creative process, the emotion behind all forms of creativity, and the role of empathy in the creative process as well as in connecting with your audience, be they consumers, constituents, or communities.  Key Takeaways:Emotion matters to brand. There are emotions in the act of creativity for the creator and in the act of consumption from the consumer. An empathetic brand comes down to the people - not just what you're putting out, but how are you creating interaction and conversation.Listen and connect with those outside of your standard sphere, you never know what you will learn.  "You either confirm five assumptions or you discover 100 opportunities. It's better to discover the opportunities first, and then go ahead and confirm assumptions afterwards, if you feel like you need to." —  Dava Guthmiller About Dava Guthmiller: Dava Guthmiller, Founder and Chief Creative, Noise13Co-Founder, InVisible Talks and InVisible VenturesDava Guthmiller is a believer in connections--what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other.As the Founder and Chief Creative Officer at Noise 13, the San Francisco brand strategy and design agency, she is the driver behind building thoughtful, sustainable brands. From sustainability to diversity, to empathy & humanity, their renewed focus is to craft brands that are doing good for people and for the planet.A design evangelist, Dava is the Co-Founder of In/Visible Projects. At its core, In/Visible Projects believes in the power of design. Healthy cross-functional collaboration leads to innovative decision-making. Design is the superpower that unlocks business value, but also advocates for the end-user. In/Visible Projects runs an annual conference, In/Visible Talks, in January, salons and smaller creative events year long, and manages the In/Visible Ventures community.Always inventing, Dava is also an advisor, mentor, and investor. speaker, moderator, and artist. She sits on the advisory boards for all things good--Good People, Good Food Foundation, and the Visual Media Alliance. She is also part of the REGEN1 team building tools and big picture plans for a regenerative food system. Dava and Noise 13 have been featured in publications such as Forbes, The Dieline, Print Mag, and Creative Boom. Connect with Dava, Noise13, and InVisible:Noise13: noise13.comTwitter: twitter.com/davagLinkedIn: linkedin.com/in/davaguthmillerLinkedIn: linkedin.com/company/in-visible-ventures/LinkedIn: linkedin.com/company/noise-13/Instagram: instagram.com/davagInstagram: instagram.com/noise13designInvisible Talks: http://2021.invisibletalks.com/  Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy  Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria's brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

Years ago, he was the troublemaker posted up in the boy's bathroom at school, smoking a joint. Today, he's the CEO of Wick & Mortar. He's been featured in countless publications for being the best at what he does and he's not slowing down ANY time soon. Jared is rebranding the cannabis industry, elevating it to a new level of respect, and in that regard, he's a leader at large for this space. His branding agency, Wick & Mortar, has been in 15 magazines since 2009 -- Entrepreneur, Forbes, Huff Post, CNN, Geekwire, The Dieline, HighTimes and MJ Venture. He truly is a force to be reckoned with! --- Send in a voice message: https://podcasters.spotify.com/pod/show/hemp101live/message

¿Cómo crear una experiencia de unboxing memorable? Evelio Mattos es un diseñador estadounidense nacido en Colombia. Es director creativo en GetUNBOXD en Arizona y editor colaborador en Dieline, el blog de diseño de packaging más reconocido del mundo.Evelio se especializa en diseño estructural de envases para clientes que incluyen a marcas de lujo como Bulgary, DKNY, Carolina Herrera, Michael Kors y Tesla.Cree que el objetivo de un packaging exitoso es guiar al consumidor hacia el producto y dejar una impresión duradera a través de una experiencia de unboxing memorable.Es autor del libro "Packaging & Dielines", fruto de su amplio conocimiento de los procesos productivos y los diversos materiales de envasado. Recientemente ha lanzado su podcast Package Design Unboxd.En este episodio tuve la oportunidad de conocer por qué las marcas deben diseñar experiencias de unboxing honestas. También pude comprender qué sucede cuando los consumidores, las marcas y los diseñadores nos fusionamos y me contó qué preguntas debemos hacernos para diseñar un packaging sostenible.Links Relevantes:GetUNBOXDPackage Design Unboxd PodcastCanal de YouTube GetUNBOXDLibro Packaging & DielinesLinkedIn de Evelio MattosSeguinos:Website de BRANDERMANInstagram de BRANDERMANLinkedIn de Hernán BrabermanMi agencia de diseño de packaging TRIDIMAGEBlog PACKNEWSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios.Apple PodcastsSpotifyGoogle PodcastsOvercast

Today's guest is Chad Michael. He is the designer and founder at Chad Michael Studio. Chad and I talk about high end spirit labels in this episode. He does a deep dive on a label project he completed for HYWILDE Liqueur and two of their products. There was even a bit of an oops on one of them that he tells us about. He also shares with us his very first packaging design project from school and how it was actually featured on The Dieline back in 2011. Do you want to start doing print design? Check out the links below. Print Design Academy - Where we teach designers to be experts in print. Print Design Academy YouTube - More print talk and education. The Quickie Podcast - Interviews with Graphic Designers.

CEO สมชนะ กังวารจิตต์  กูรูการออกแบบบรรจุภัณฑ์ (Packaging Design) http://www.prompt-design.com/ อยากให้สินค้าเข้าถึงและดึงดูดลูกค้าด้วยบรรจุภัณฑ์ หีบห่อที่โดนใจลูกค้า ต้องฟังสมชนะ กังวารจิตต์ Executive Creative Director ของบริษัท Prompt Design ผู้คว้ารางวัลมากกว่า 60รางวัลทั่วโลกจนได้เป็นกรรมการตัดสินหลายเวทีระดับนานาชาติ   เจ้าของรางวัลเหรียญทองจาก Pentawards 2010 และรางวัลชนะเลิศอันดับ 1 ของสมาคม The Dieline ในปี 2011 ซึ่งถือได้ว่าเป็นผู้ขับเคลื่อนวงการบรรจุภัณฑ์ในประเทศไทยให้มีชื่อเสียงในระดับนานาชาติ  วันนี้ช่วยSMEsไทยออกแบบบรรจุภัณฑ์ให้งดงามอินเตอร์หลายสิบแบรนด์   นี่คือแฟนคลับคลื่นความคิดตัวยงด้วยนะคะ ผลงานออกแบบของเขาสามารถพบเห็นได้จากซองขนมและสินค้าอุปโภคบริโภต่างๆ ในซุปเปอร์มาร์เก็ต เขาเชื่อว่าบรรจุภัณฑ์และการออกแบบเป็นองค์ประกอบสำคัญของธุรกิจรุ่นใหม่ ไม่ว่าจะใหญ่หรือเล็ก ที่จะช่วยสร้างจุดขายและเพิ่มมูลค่าให้แก่สินค้าครับ See omnystudio.com/listener for privacy information.

Today's guest is Evelio Mattos. He is a packaging designer at GetUNBOXD out of Arizona. He is also a contributing editor at The Dieline, and put over 12years in at Design Packaging. During this episode we talk about: -how he grew up in New York and Hawaii.-his time working as an inhouse designer at UHaul.-the moment he decided to double down on packaging design. -the brand who is nailing packaging design and user experience right now. -the juicy couture packaging project he was a part of. -why getting fired in his 40's left him to battle through the toughest time in his career. -the recyclability messaging on packaging.Evelio has so much packaging experience and stories to share from it. I really enjoyed hearing his path to it. @eveliomattos

Today's guest is Evelio Mattos. He is a packaging designer at GetUNBOXD out of Arizona. He is also a contributing editor at The Dieline, and put over 12years in at Design Packaging. During this episode we talk about: -how he grew up in New York and Hawaii.-his time working as an inhouse designer at UHaul.-the moment he decided to double down on packaging design. -the brand who is nailing packaging design and user experience right now. -the juicy couture packaging project he was a part of. -why getting fired in his 40's left him to battle through the toughest time in his career. -the recyclability messaging on packaging.Evelio has so much packaging experience and stories to share from it. I really enjoyed hearing his path to it. @eveliomattos 

About Jena Thielges:Jena Thielges is a graphic designer and founder of sundai studio. She helps female entrepreneurs in the wellness and personal development space look professional by crafting beautiful logos and brands for their businesses.She is the creator of three design packages: The Going Pro Logo Package, A Website Made For You, and the A La Carte design package. All three packages were developed in order to serve and support female entrepreneurs so they can start off on the right foot with clean, cohesive, authentic brands that reflect their personality and resonate with their audiences.Jena's design work has been recognized by top design publications including PRINT, How, AIGA and The Dieline.You can find her at sundaistudio.com, and on instagram and pinterest at sundaistudio.In this episode, you'll learn:How Jena got into helping female entrepreneurs in the wellness & personal development world look professional by crafting beautiful logos and brands for their businesses.How Jena does "intuition-led design" and produces only one final product for the client (versus a million different edits).Jena's zone of genius and the things that make her exceptionally unique!How Jena was one of my biz coaching clients (and a student in Your Conscious Empire!) and how she took the title for the fastest person to quit their full-time job. She did it within 6 weeks of us working together + you enrolling in Your Conscious Empire!How Jena had the courage to leave her full-time job after working for 7 years in the design industry.How Jena commits and take decisive action towards her goals. Within the 6 weeks of working together, Jena put together a fresh new website with amazing copy, created two service packages, got bookkeeping set up, worked with a lawyer to get legal agreements, created an LLC and then after scored a $1,000 client right away and went on to work with many more amazing clients.What the tipping point was in Jena's life where she DECIDED to go for it + that certain moment that ignited her into action.How Jena signed Jess Lively as a client + manifested that.How Jena was a recovering perfectionist that tended to overthink and gather as much data as possible before taking any action -- which made her feel like you were moving at a glacial pace. She shares how she move through this pattern + find the gumption take action.What was Jena's life like at the start of January 2019 and where she is now in January 2020.How Jena is doing the work she was born to do + how it feels to live in alignment with your truth.How getting business coaching + enrolling in Your Conscious Empireimproved Jena's confidence to take action?The most helpful takeaways for Jena inside of Your Conscious Empire.How was business coaching was helpful to Jena in terms of transforming Sundai Studio to a full-blown company.Resources Mentioned:Your Conscious EmpireFlow with Intention by Jess LivelyTeddy GeigerThe Power of NowDori FrameAnna of Everyday RitualistHuman DesignTake the quiz here called “What's Your Zone of Genius?”Find Jena: sundaistudio.comInstagram: @sundaistudioFind Kelly:Instagram: @kellytrachkellytrach.comMusic for The Kelly Trach Show is by Ikson: soundcloud.com/iksonSupport for today's show comes from:Four Sigmatic. No jitters, packed with superfoods, and no stomach flare-ups like regular coffee. P.S. my friends at Four Sigmatic are offering you 15% off your order (anytime!) so use the code: "kellytrach" at checkout.Podigy. Podigy is the company the edits and produces The Kelly Trach Show and I am forever grateful for them. If you are ready to take your podcast to the next level, get professional editing and finally delegate it out, then Podigy is your jam. I adore working with them because they are super on the ball and make this show sound like the 5-star podcast that it is. When you sign up, mention “The Kelly Trach Show” to get 50% off your first month of editing.Teachable. Teachable is my absolute favorite online course creation platform and it is where I host Your Best Life, my best-selling digital course. Sign up here to get 3 free courses on how to make your first online class (a $1000 value that you get for free 'cause you're rollin' with me).Bench Bookkeeping. It's automated bookkeeping and all you have to do is sync your credit cards, bank accounts, website and then upload bills. A real bookkeeper will do the rest! It makes my life a total dream. When you sign up here, you'll get 1 free month of bookkeeping + 20% off your first 6 months. With that free trial month, Bench will do your last month's books with no credit card required so you can test it out, see the graphs, the statements, and how it works! Literally one of the best investments I've ever made in my business.Convert Kit. Beautiful, simple, and intelligent email software. It's designed for content creators to help you sell more stuff. Use this sign up link to get a free 30-day trial and give it a whirl. (It's usually only a 14-day trial, but I scored this sweet deal for you as a listener!) Plus, Convert Kit is my email platform and I pay for it myself out-of-pocket. It's easy to understand, intuitive, and you can automate everything. Best of all, it integrates seamlessly with other platforms like Squarespace and Teachable so you can sell your products with ease.

Today's guest is Andrew Zo, an independent packaging designer in Vancouver BC. Andrew was born in Tawaiin and moved to Canada when he was about 12 years old. He graduated with an industrial design degree from Emily Carr University. Early in his packaging design career, Andrew created the Clifton Ring Box. This piece was picked up by The Dieline, Fast Company, Packaging of the World, Gizmondo and others. Since then he has gone on to design packaging for MEC, Lululemon, Amazon and more. I really like Andrews explanation of packaging design, so listen for that. Andrew also gives the answer for our first ever ask-it-forward question from Episode 39. Enjoy!

Today's guest is Andrew Zo, an independent packaging designer in Vancouver BC. Andrew was born in Tawaiin and moved to Canada when he was about 12 years old. He graduated with an industrial design degree from Emily Carr University. Early in his packaging design career, Andrew created the Clifton Ring Box. This piece was picked up by The Dieline, Fast Company, Packaging of the World, Gizmondo and others. Since then he has gone on to design packaging for MEC, Lululemon, Amazon and more. I really like Andrews explanation of packaging design, so listen for that. Andrew also gives the answer for our first ever ask-it-forward question from Episode 39. Enjoy!

About This Episode:In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. He's worked with top brands like Este Lauder, Rolling Stone, the New York Times Magazine. All too often, entrepreneurs find themselves promoting the space instead of really separating themselves. In this episode, David helps you to create that brand!   Find out more about David at: https://www.risingabovethenoise.com/ See the Show Notes: www.jeremyryanslate.com/554 Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Steve Jobs," by Walter Isaacson head over to www.jeremyryanslate.com/book  Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media

About This Episode:In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. He's worked with top brands like Este Lauder, Rolling Stone, the New York Times Magazine. All too often, entrepreneurs find themselves promoting the space instead of really separating themselves. In this episode, David helps you to create that brand!   Find out more about David at: https://www.risingabovethenoise.com/ See the Show Notes: www.jeremyryanslate.com/554 Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Steve Jobs," by Walter Isaacson head over to www.jeremyryanslate.com/book  Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media

In episode 236 of the Daily Ristretto, I talked about an article featuring our packaging on Dieline and about Take Flight Coffee's launch for a new product.

“¿Loco? ¿Loco Yo? No, Loco usted que no hace lo que quiere. Porque yo por lo menos hago que lo que quiero. Eso es locura, el que no hace lo que quiere.” – Carolina Alzate Carolina Alzate es socia Fundadora y directora creativa de imasD y ahora OpenLAB (estudio de innovación, estrategia y creatividad) hace 11 años, con imasD he ganado 4 pentaward (premio considerado el oscar en diseño de branding & packaging del mundo) en Paris (2012), Tokyo (2014), Londres (2015) y Barcelona (2017), también otros premios como The Dieline, Creativity Awards y Lápiz de acero, entre otros reconocimientos. Carolina: Instagram LinkedIn OpenLAB: Sitio Instagram ¡Escuchar ahora! Audio Wave Your browser does not support the audio element. Episodio 60 Carolina Alzate – Fundadora & CEO de OpenLAB Cómo Empacar la Pasión y la Perseverancia Inscribir & Escuchar Apoyar el podcast Si disfrutas de este podcast, si escuchas con frecuencia y quieres ayudar, consideras hacerse miembro con una donación mensual de tu elección, entre un café y un almuerzo. Tu apoyo realmente importa. .bmc-button img{height: 34px !important;width: 35px !important;margin-bottom: 1px !important;box-shadow: none !important;border: none !important;vertical-align: middle !important;}.bmc-button{padding: 7px 15px 7px 10px !important;line-height: 35px !important;height:51px !important;text-decoration: none !important;display:inline-flex !important;color:#000000 !important;background-color:#FFDD00 !important;border-radius: 5px !important;border: 1px solid transparent !important;padding: 7px 15px 7px 10px !important;font-size: 20px !important;letter-spacing:-0.08px !important;box-shadow: 0px 1px 2px rgba(190, 190, 190, 0.5) !important;-webkit-box-shadow: 0px 1px 2px 2px rgba(190, 190, 190, 0.5) !important;margin: 0 auto !important;font-family:'Open Sans', 'Lato', sans-serif !important;font-weight:700 !important;-webkit-box-sizing: border-box !important;box-sizing: border-box !important;}.bmc-button:hover, .bmc-button:active, .bmc-button:focus {-webkit-box-shadow: 0px 1px 2px 2px rgba(190, 190, 190, 0.5) !important;text-decoration: none !important;box-shadow: 0px 1px 2px 2px rgba(190, 190, 190, 0.5) !important;opacity: 0.85 !important;color:#000000 !important;}★ Support this podcast ★

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. He's worked with top brands like Este Lauder, Rolling Stone, the New York Times Magazine. All too often, entrepreneurs find themselves promoting the space instead of really separating themselves. 

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. He's worked with top brands like Este Lauder, Rolling Stone, the New York Times Magazine. All too often, entrepreneurs find themselves promoting the space instead of really separating themselves. 

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. Today, we have the HONOR of giving David the mic, and learning the 9 questions he asks every business owner before deciding if their brand has what it takes to rise above the noise — You have two choices, to rise above the noise and differentiate or be lost in the shuffle, lucky to even survive. In this episode, David Brier gets you started on the part to real differentiation and success   The 9 Questions: How do we stand apart? If we miss a target, how quickly do we rebound? Are we using every tool possible? Does our brand reflect our unwillingness to do something ordinary? Are we doing enough? Do we know how much is too much? Have we settled for something less than we originally envisioned? Are we dealing with little patches instead of handling what we need to? Have we taken too shallow of an approach to find our true point of difference that anyone will care about?   Links From Today's Show: http://www.risingabovethenoise.com/9-questions-every-business-needs-to-ask-in-60-seconds/ david@risingabovethenoise.com https://www.linkedin.com/pulse/day-frank-kern-influenced-grant-cardone-david-brier?trk=prof-post Today's Sponsor: www.iboommedia.com

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. Today, we have the HONOR of giving David the mic, and learning the 9 questions he asks every business owner before deciding if their brand has what it takes to rise above the noise — You have two choices, to rise above the noise and differentiate or be lost in the shuffle, lucky to even survive. In this episode, David Brier gets you started on the part to real differentiation and success   The 9 Questions: How do we stand apart? If we miss a target, how quickly do we rebound? Are we using every tool possible? Does our brand reflect our unwillingness to do something ordinary? Are we doing enough? Do we know how much is too much? Have we settled for something less than we originally envisioned? Are we dealing with little patches instead of handling what we need to? Have we taken too shallow of an approach to find our true point of difference that anyone will care about?   Links From Today's Show: http://www.risingabovethenoise.com/9-questions-every-business-needs-to-ask-in-60-seconds/ david@risingabovethenoise.com https://www.linkedin.com/pulse/day-frank-kern-influenced-grant-cardone-david-brier?trk=prof-post Today's Sponsor: www.iboommedia.com

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. He's worked with top brands like Este Lauder, Rolling Stone, the New York Times Magazine. All too often, entrepreneurs find themselves promoting the space instead of really separating themselves. In this episode, David helps you to create that brand!     David's Favorite Quote: "Rules enable you to follow, knowledge enables you to lead."   David's Favorite Book: Steal Like an Artist: 10 Things Nobody Told You About Being Creative   Links From Today's Show: risingabovethenoise.comDavid's FREE Ebook https://www.youtube.com/watch?v=YY7f1t9y9a0

In addition to being a Fast Company branding expert blogger, David Brier is a multi-award-winning brand specialist whose work h!s been featured in the New York Times, Forbes, Package Design magazine, The Dieline, Adweek, INC, Fast Company and numerous other publications in print and online. Being in the top 5% of presenters on Slideshare with over 800,000 views worldwide, David has created brands for a wide range of rebrands, startups and refreshing old brands in the food, tech, health services, tourism, arts, architecture, gourmet industries amongst many others. Recognized for his brilliant use of words, design and imagery, David is one of the most sought-after branding specialists working today. He's worked with top brands like Este Lauder, Rolling Stone, the New York Times Magazine. All too often, entrepreneurs find themselves promoting the space instead of really separating themselves. In this episode, David helps you to create that brand!     David's Favorite Quote: "Rules enable you to follow, knowledge enables you to lead."   David's Favorite Book: Steal Like an Artist: 10 Things Nobody Told You About Being Creative   Links From Today's Show: risingabovethenoise.comDavid's FREE Ebook https://www.youtube.com/watch?v=YY7f1t9y9a0