POPULARITY
3 episodes with kevin gould
2 episodes with kevin gould
2 episodes with kevin gould
2 episodes with kevin gould
2 episodes with kevin gould
2 episodes with kevin gould
On today's episode we're chasing peace and tranquility in the Algarve with Kevin Gould. After travelling the world as a writer for the Guardian, Kevin settled in the fishing town of Olhão and opened a restaurant. Though lacking the traditional tourist sights, Kevin shows us that there is plenty to appreciate in this authentic Portuguese town, including fresh local cuisine, bountiful markets and idyllic beaches. Hosted on Acast. See acast.com/privacy for more information.
In S4 E1 of Chew on This, Ron and Ash sit down with Kevin Gould, Co-Founder of Glamnetic, as he shares his entrepreneurial journey from starting Beautycon to co-founding Glamnetic. He discusses the challenges faced during the pandemic and the importance of influencer marketing and community building. Kevin also emphasizes the significance of analyzing marketing campaign success and managing separate teams for different ventures while also sharing learnings between them. He highlights how collaborations and cross-promotions between brands are key strategies for growth, and how building unique value propositions and brand loyalty over time, along with thoughtful product development and retail distribution strategies, are essential for long-term success in the beauty industry.
Kevin Gould is the founder and CEO of Kombo Ventures and the co-founder of two consumer brands; Glamnetic, a leading DIY beauty brand specializing in press on nails and eyelashes that launched in July 2019 and is carried in Ulta, Sephora, Target, and a number of other retailers. INH Hair, a hair extension and hair care brand launched in October of 2018 with co-founders Sharon Pak and Jordynn Wynn, previously the first two employees at Colourpop Cosmetics and ranked by Tribe Dynamics as one of the top ten leading hair brands on social media. Gould is an active angel investor and advisor in a number of innovative startups. Named to Variety magazine's 2019 Dealmakers Impact List, honoring top dealmakers in the entertainment industry, Gould has an extensive background in talent management and over the last ten years has managed some of the largest digital influencers and youtubers in the world. Gould regularly speaks on panels and at events on new media, influencer marketing, and the convergence of technology, entertainment, and consumer brand building. Share the love & let me know your thoughts over on Instagram, @coffeeandagoodvibe | @ayeshasehra CONNECT + SOCIALS: Follow Kevin Gould on Instagram WATCH THE FULL VIDEO INTERVIEWS ON YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast Insta ➟ click HERE To learn about my PR Agency Grow The Social ➟ click HERE
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias's AI-powered tools enabled them to transform their customer support into a seamless and proactive customer experience. Key insights include: How Glamnetic scaled customer support to handle rapid growth, achieving a 20% deflection rate with AI and aiming for 70% deflection. Strategic use of personalized touches to boost customer loyalty. Preparing for peak seasons like Black Friday with scalable AI-driven support. Learn how AI and innovative customer support strategies can turn challenges into opportunities for growth and customer satisfaction. Get proactive about your customer experience: https://partner.gorgias.com/DTCpodcast Keywords: Customer Experience, AI, E-commerce, Glamnetic, Gorgias, Kevin Gould, Romain Lapeyre, Customer Support, Scaling Business, Customer Loyalty, Proactive Support, Black Friday Prep, Digital Marketing, Growth Strategy. Timestamps: 0:00 - Introduction 2:30 - The Role of AI in Customer Support 4:50 - Glamnetic's Growth Story: From $1M to $50M 7:10 - Reactive vs. Proactive Customer Experience 9:00 - Using AI to Automate Customer Service 11:30 - The Impact of AI on Customer Satisfaction 14:10 - Building a Customer-Centric Culture 16:50 - Enhancing Customer Experience with Personalized Gifts 19:00 - The Future of Customer Experience with Persistent AI 22:00 - Preparing for Q4 and Black Friday/Cyber Monday 25:00 - The Future of Voice and AI in Customer Support 27:30 - Final Thoughts and Upcoming Events Hashtags: #CustomerExperience #AI #Glamnetic #Gorgias #Ecommerce #DTC #CustomerSupport #AIAutomation #EcommerceGrowth #CX #CustomerService #BlackFriday #CyberMonday #Podcast #TechInnovations #FutureOfCX Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Steadfast spirits remain A Stefan Christoff guest mix for Radio Flouka Airing Monday, Feb. 5, 2-3pm eastern (8-9pm Paris) A mix of musical experimentations by artists from around the world who have been supporting the global movement to call for an end to the genocidal actions of the Israeli state in Gaza. Also this mix includes some classics of revolutionaries who have passed including Victor Jara. This mix is woven with sounds from demonstrations to support Palestine in Mexico City. Track listing (artist name / track name) 01. Mexico City protest, drumming and chants 02. Ana Tijoux, Somos Sur ft. Shadia Mansour 03. Victor Jara, Manifiesto 04. Arabic interview with Elsa Belmont at Palestine solidarity protest in Mexico City 05. Stefan Christoff, Brother Jordan 06. Daniel Carter & Stefan Christoff, Improvisation 1 (T. Gowdy remix) 07. Daniel Carter & Stefan Christoff, Oort Cloud (Ana Quiroga remix) 08. Daniel Carter & Stefan Christoff - Trickster (Nixtrove remix) 09. Daniel Carter & Stefan Christoff - Replacements ( Philippe Battikha remix) 10. Interview with Kevin Gould from Academics for Palestine at Concordia University in Montreal 11. Secret Pyramid, Broken Wing (playing below interview) Note all the protest sounds and interviews were recorded by Stefan Christoff
Today on Group Chat News we have a special interview with Kevin Gould, an entrepreneur, talent manager, brand builder, and investor. He just returned from a business trip to China so he gives us the inside scoop on everything related to his trip. We also dived into some of the hottest news topics of the week including UPS announcing 12,000 job cuts, the PGA tour finalized a deal bringing them 3 billion in funding, FTX customers will be paid back in full, and the latest summary of the Fed meeting, plus much more! Timeline of What Was Discussed: An interview with a friend of the pod, Kevin Gould, to discuss the state of brands and consumers. (0:00) Great for golf. (40:47) FTX customers getting paid back in full. (45:23) Recapping the latest Fed meeting. (46:27) Related Links/Products Mentioned All the headline numbers have showed that the labor market is incredibly strong. UPS announces 12,000 job cuts, says package volume slipped last quarter The PGA Tour has finalized an agreement with Strategic Sports Group, injecting about $3 billion of cash into a new for-profit entity. UPDATE: FTX will not be restarted as an exchange. Bankruptcy court claims that customers will be repaid “IN FULL.” SUMMARY OF FED DECISION (1/31/24) BREAKING: New York Community Bank stock, $NYCB, the bank that acquired the collapsed Signature Bank, falls 40% after earnings. Connect with Kevin! IG: @keving LinkedIn Website Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat
In this episode, Massachusetts angler Kevin Gould discusses big stripers, golden shiners, and the challenges and rewards of marlin fishing. This episode of the On The Water podcast is presented by Cobia. Check out their full lineup of dual and center consoles today! https://www.cobiaboats.com/
Kevin Gould is the CEO and founder of Kombo Ventures and the co-founder of popular brands Glamnetic, INH Hair, and Wakeheart. He is also an angel investor and the co-founder of live commerce startup Lyvecom. Before his path to starting his brands, Kevin was a talent manager who managed some of the biggest names on YouTube including Jake Paul and SSSniperWolf. Previously he worked at WME, the world's largest talent management agency.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Genesis 6 (Part 1) Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 12/18/2022 Length: 34 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Genesis 6 (Part 1) Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 12/18/2022 Length: 34 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Genesis Chapter 4 Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 12/4/2022 Length: 35 min.
Heute: Finanzierungsrunde von Jua und Net Purpose In der Rubrik “Investments & Exits” begrüßen wir heute Otto Birnbaum, General Partner von Revent. Otto hat die Runde von Jua und Net Purpose kommentiert: Das Schweizer Startup Jua hat seine KI-gestützte Plattform auf den Markt gebracht, die der meteorologischen Industrie maßgeschneiderte Wettermodelle zur Verfügung stellt und der Branche einen besseren Überblick über die zunehmend unberechenbaren Wettermuster gibt. Jua sammelte 2,5 Millionen Euro ein, um den Start zu beschleunigen. Die Runde wurde von Promus Ventures angeführt, einer VC-Firma, die in Deep-Tech- und Space-Tech-Unternehmen investiert, darunter Spire, Mapbox, ICEYE und Rocket Lab. Net Purpose, eine Plattform für nachhaltige Investoren, hat in einer von ETF Partners geleiteten Serie-A-Runde 11 Millionen US-Dollar aufgebracht, die für den Ausbau des Produkts und des Teams verwendet werden sollen, so das Unternehmen. An der Investition beteiligten sich auch M-Tech Capital und Exceptional Ventures sowie die bestehenden Geldgeber Jim O'Neill, ehemaliger Vorsitzender von Goldman Sachs Asset Management, Kevin Gould, Mitbegründer von IHS Markit, die Louis Family, Illuminate Financial und Revent.
Today, Dee and Anand Are Joined by Sheila Mohan to discuss her candidacy for Cupertino City Council. Then, the gentlemen are joined by Kevin Gould to discuss Gould's company Glamnetic, Labor Dept.'s change to gig worker classification, RealReal Inc's stock, John Foley's margin calls, colleges' wealthiest alumni, Hurricane Ian's automotive toll, and Biden's riffs on armageddon. Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Creation and Evolution - Genesis 1 & 2 Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 10/9/2022 Length: 38 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Creation and Evolution - Genesis 1 & 2 Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 10/9/2022 Length: 38 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Introduction Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 9/25/2022 Bible: Genesis 1 Length: 42 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Introduction Subtitle: Creation and the Fall Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 9/25/2022 Bible: Genesis 1 Length: 42 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: The Sure Word of God Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday - AM Date: 9/18/2022 Bible: 2 Peter 1:16-21 Length: 36 min.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Parable of the Mustard Seed Subtitle: The Parables Of The Kingdom Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 8/14/2022 Bible: Matthew 13:31-32 Length: 41 min.
We're joined by the head coach of Roger Williams, Kevin Gould. Coach Gould started his career at Bryant University, and was an assistant coach for ten years before taking the head coaching job at Roger Williams.
A new MP3 sermon from Lake Wales Alliance Church is now available on SermonAudio with the following details: Title: Yours Is The Kingdom, The Power And The Glory Subtitle: The Lord's Prayer Speaker: Kevin Gould Broadcaster: Lake Wales Alliance Church Event: Sunday School Date: 6/26/2022 Bible: Matthew 6:13 Length: 29 min.
Bob talks to Kevin Gould about an officer who was stabbed in the hand while breaking up a fight in Attica.
This week, Renee and Marie discuss the disappearance of Cédrika Provencher, in Trois-Rivières, QC. This case is very special to us! Every week, we donate to an organization relevant to the case discussed. With that being said, this week we are donating to Fondation Cédrika Provencher. This is from their website (https://fondationcedrika.org/): Little Cédrika Provencher is at the very heart of the Foundation bearing her name. She was only nine years old on that nice summer evening of July 31, 2007, when she was lured and abducted by one or more predators while she was just riding around close to home. She had been asked to help find a little dog that was supposedly lost. She was never seen again. This happened in Trois-Rivières, Quebec, a seemingly quiet city that was not ready to face an event like this one. Although the first minutes after a disappearance are crucial, endless hours went by before anyone considered there might have been an abduction. Merch: https://www.etsy.com/ca/shop/terribletruecrime Case Sources: Disappearance of Cédrika Provencher - Wikipedia https://lah.elearningontario.ca/CMS/public/exportedcourses/CLN4U/exported/CLN4UU2/CLN4UU2A4/content.html#:~:text=Canada's%20first%20Amber%20program%20was,Canadian%20provinces%20have%20implemented%20ithttps://windsor.ctvnews.ca/video?clipId=769066 https://www.tvanouvelles.ca/2018/07/12/la-sq-a-sorti-une-limousine-pour-seduire-jonathan-bettez?fbclid=IwAR385U7wuHr99jR67VViI8X0GJsYOs_7g5-xLWjKHtHiL60hH6tSGzDlC9A Amélie St-Yves | Journal de Montréal https://www.cbc.ca/news/canada/montreal/cedrika-provencher-decade-disappearance-1.4223681 Stephanie Marin https://www.cbc.ca/news/canada/montreal/cedrika-provencher-vigils-1.3373219 https://www.cbc.ca/news/canada/montreal/cedrika-provencher-police-investigation-1.3369443 https://www.lenouvelliste.ca/2021/02/10/poursuite-de-jonathan-bettez-contre-la-sq-le-proces-naura-pas-lieu-avant-2022-81d011b71ebf8fca3ec9f02acb32b275 GABRIEL DELISLE https://www.lenouvelliste.ca/2022/05/02/poursuite-de-10-m-de-jonathan-bettez-des-courriels-pertinents-auraient-ete-supprimes-28e0520ef2fd3620708eb446c945ecf0 AUDREY TREMBLAY https://montreal.ctvnews.ca/cedrika-provencher-case-bettez-family-files-10-5m-lawsuit-against-sq-1.4560613 Kevin Gould
Tonight, Drama and Dee are joined by Kevin Gould to talk all things entrepreneurship. They discuss raising money, influence management, business growth, and work/ life balance. Then the gents cover Wendy's breakfast win and Dee's perfect fast food day. Timeline of What Was Discussed: A Group Chat exclusive interview with Kevin Gould to talk all things DTC and entrepreneurship. (0:51) Wendy's is the KING of breakfast! (53:14) You got to put in the work! (59:06) Some funny business is happening in LA. (1:00:54) Group Chat Shout Outs. (1:03:35) Related Links/Products Mentioned WeCrashed | Apple TV+ Wendy's prepares to overtake Burger King in breakfast, two years after launch — CNBC Connect with Kevin! IG: (@keving) Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat
Tonight, Drama and Dee are joined by Kevin Gould to talk all things entrepreneurship. They discuss raising money, influence management, business growth, and work/ life balance. Then the gents cover Wendy's breakfast win and Dee's perfect fast food day. Timeline of What Was Discussed: A Group Chat exclusive interview with Kevin Gould to talk all things DTC and entrepreneurship. (0:51) Wendy's is the KING of breakfast! (53:14) You got to put in the work! (59:06) Some funny business is happening in LA. (1:00:54) Group Chat Shout Outs. (1:03:35) Related Links/Products Mentioned WeCrashed | Apple TV+ Wendy's prepares to overtake Burger King in breakfast, two years after launch — CNBC Connect with Kevin! IG: (@keving) Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat
This interview features Brendan Gahan, Partner and Chief Social Officer at Mekanism. We discuss working with OG YouTubers like Smosh back in 2005, founding Epic Signal and selling it to his former employer, hanging out in El Salvador's Bitcoin Beach, why it takes him 100 drafts to publish content, the future of the creator economy, and learning how to enjoy what you create.Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteFollow The Come Up on Twitter: @TCUpodEmail us: tcupod@wearerockwater.com---EPISODE TRANSCRIPT: Chris Erwin:Hi, I'm Chris Erwin. Welcome to The Come Up. A podcast that interviews entrepreneurs and leaders. Brendan Gahan:I felt like my strengths could be better utilized going off on my own. It was really as simple as, well, I want to do this work the way that I know how to do it and the way I want to do it. And if that takes me going off on my own, then that's what I'm going to do. So I did. In hindsight, it sounds much smarter than it was. It was not smart from like an on paper standpoint, but I just felt like it was the right thing for me to do because I've been doing it longer than most people, I have relationships, I have a sense of what strategically works. I want to do it the way that I want to do it. Chris Erwin:This week's episode features Brendan Gahan, partner and chief social officer at Mekanism. So Brendan was born in Ventura, California, and grew up surfing many local breaks. But although his parents were educators, he entered college without a career focus. But just a few weeks away from graduation, a last minute call from his uncle sparked his entry to media and advertising, and he never looked back. His career started at a creative agency working on some of the first YouTube campaigns with hit creators like Anthony Padilla and Ian Hecox's Smosh. With a growing reputation as a social and digital expert, Brendan eventually started his own agency, Epic Signal, which he ended up selling to Mekanism. Chris Erwin:Today, Brendan is their chief social officer. On the side he also publishes a wide array of content, making it one of the industry's most well regarded thought leaders. Some highlights of our chat include what it was like to sell his company to his former employer, why he's hanging out in El Salvador's Bitcoin Beach, how it took him 100 videos to post his first TikTok, the future of the creator economy, and learning how to enjoy what you create. All right, let's get to it. Chris Erwin:Brendan, thanks for being on The Come Up Podcast. Brendan Gahan:Thanks for having me, pumped to be here. Chris Erwin:We were just having a little chat about, you got a surf in this morning, if that's right. Brendan Gahan:I did. I'm working in El Salvador this week in a little town called Zonte, people may have heard of it referred to as Bitcoin Beach. And there's a nice little right hand point here, so made sure to get out there. Chris Erwin:Are you regular foot or goofy foot? Brendan Gahan:I'm regular, yeah. Chris Erwin:Okay, so you like the right-handers. I'm goofy, I like to go left. Brendan Gahan:Yeah, right hand point in particular, it's like my favorite kind of wave. I grew up in Ventura. So grew up surfing C Street, at the point in Ventura. And then every once in a while I would make the trek up to Rincon and stuff. Chris Erwin:I'm curious, where exactly did you grow up? Were you in the LA County or were you up north? Brendan Gahan:No, I was in Ventura. So there's Ventura County, which encompasses quite a bit of Southern California, but I grew up in the city of Ventura, maybe three quarters of a mile away from the beach, it's like a 15-minute walk or so, and yeah, it was great. Chris Erwin:Great. And do you still have family that's in Ventura? Brendan Gahan:Parents are still there. I've got some aunts, uncles, cousins in the area. And then my younger sister lives, she's still in Ventura County, but about 30 minutes away from where we grew up. Chris Erwin:I often talk about Southern California real estate. And you look at one of the few pockets in SoCal that's near the beach that has been underdeveloped is definitely Ventura. I think that's true for the last 30 years. I think that's finally starting to change, particularly during COVID and remote work. Have you seen that there? Brendan Gahan:Oh my gosh, it's crazy. I was just there this past weekend. And there's all these developments going up, like apartment complexes and condos, and yeah, it's sort of interesting. When you look at Ventura on a map, there's sort of like this no man's land between LA and Santa Barbara. And for years, Ventura was just sort of like overlooked. It was like people would pass through Ventura to go to either Santa Barbara or LA, but then more and more Ojai started to become a place, and Ventura has become a bit of a destination and there's now some startups out there. Before the biggest company there was Patagonia. Ventura, growing up was sort of like this blue collar cowboy meets surfer vibe for the most part. And yeah, that's definitely evolving. Chris Erwin:I think cowboy meets surfer vibe sounds about as good as it can get, you know? Brendan Gahan:Yeah, yeah. Chris Erwin:I forget who, but when I was at Big Frame almost 10 years ago now, I remember there were some industry friends that had set up shop in Ventura and were commuting to LA, and it was only about like an hour, hour and 15 away, not that crazy if you timed it right. So curious, looking at you being at the nexus of digital media and advertising and all the things, were there any media influences when you were there, when you were younger? Did that come from your parents or anything like that? Or was your upbringing focused on completely different things? Brendan Gahan:Yeah, definitely not. LA seemed like the furthest thing in the world to me growing up. And it seemed like a city, it may as well have been New York in my mind. Even though it was only like an hour and a half, we would go to LA on a field trip every couple years, or maybe my parents would take us there and we'd visit a museum or something like that. But it was not like a destination that was really on my radar. And from a professional standpoint where my head was at, I sort of had the cliche jobs in mind, it was like, oh, okay, maybe I'll be a teacher or a lawyer. A lot of people I knew growing up, and a number of relatives were like firemen, so my mind was sort of gravitating towards, I thought I'd either be a doctor, a lawyer or a psychologist. So I didn't have much of like a media or a tech influence until later. Chris Erwin:What did your parents do? Brendan Gahan:They were both in education. So my mom was a teacher's assistant in resource classes. And then my dad initially was like a teacher and then became a principal at a number of the special education schools in Ventura County. And then when he retired, he was the director of special education in Ventura. So education ran deep in the family, I guess. Chris Erwin:Yes. No, clearly understood. But I think you mentioned that you had an uncle that was in the media space, right? Brendan Gahan:That's right. Yeah, yeah. So I had an uncle who worked in advertising and he was at Wieden+Kennedy like in the heyday when it was like Bonos, Air Jordan, all that, when it was as big as it could get, and they lived a ways away. But whenever I saw him, I would just like pepper him with a million questions because to me, somebody working in advertising, in particular on like Nike and in that era, it wasn't just ads. It was like shifting culture, like Spike Lee and all that stuff. So I thought it was the coolest thing in the world. And I'd always ask him a million questions about it. But in my mind I never thought that I would end up working in that space. It seemed like this extra terrestrial sort of thing. Brendan Gahan:But he was always really cool. And he was like a creative director doing a lot of the Air Jordan spots and that sort of thing. So he always had funny stories he would share. And I just thought it was the coolest thing. I remember being in like elementary school, he'd visit or we'd go visit him, and I'd just pepper him with questions. So it was always sort of like seated in the back of my mind, but at the same time it felt unattainable, but I was really fortunate. Brendan Gahan:I don't know if we want to skip ahead too much, but basically he ended up offering me my first internship, totally came out of the blue. I got a phone call one day, I was like two days away from graduating from college. And I was about to go home for summer and work, and yeah, just out of the blue, he's like, "Hey, I got this guy on my team," he had started his own agency at this point, he's like, "And we need some young kid who understands digital," because this is 2005. And so I came up there and I interviewed with this guy he wanted me to intern for- Chris Erwin:But you did not go to college for this, if I understand correctly, you went to, is it UC Santa Cruz and you were psychology and history? Brendan Gahan:Yep. Yep. Chris Erwin:And again, you thought with that you were going to follow in your parents' footsteps, become an educator, or become a lawyer. Brendan Gahan:Something like that, yeah, I thought I was zeroing in on like teacher, lawyer or psychologist. I wasn't really sure what I was going to do. And psychology I always thought was fascinating. So I studied that, and then I realized two, three years in, I was like, oh, I've taken a ton of history courses and if I just take a few more, I can get a double major in apparently history, because of all the writing and stuff if I remember correctly, it was like not a bad thing to have if you were looking to get into law school. So it just kind of like was a circuitous path to get where I ended up. Chris Erwin:It didn't feel like you were overly passionate about anything at that point. I think you were open minded and you had some, call it nuclear, familial inspirations or influences. But when you got this call from your uncle, you're like, hey, this has been the cool uncle that was part of these massive sociocultural movements, Michael Jordan and Nike, I totally hear you. So when you got that call, were you really pumped up or was it, oh no, this sounds like something interesting and there's some direction and let's just go see what happens. Brendan Gahan:I was really pumped. I was also really torn because I was going to go home and work as a teacher's assistant for the summer and do summer school, which I know my parents were sort of excited about on so many different levels, because I'd be home. They would see me. They loved the idea of me getting into education, at least I'm pretty sure that's what they were excited about. And so I was like very torn, but also super excited. Brendan Gahan:And I went out and drove up to San Francisco for the interview. And I still remember walking into the ad agency office for the first time just being like, holy shit, this is so fucking cool. This is an office, people work out of here. It was like this creative space. And I remember thinking, especially as a college kid, wow, there's like a beer fridge and your pool table, and all these things. And obviously I knew work was happening, but it seemed like a great environment to get work done. I don't think I ever overdid it on any of the fun things, but it was like this relief to sort of have that there, and it felt really exciting to me. Chris Erwin:So then you get the job and you move up north. Brendan Gahan:Yep. Chris Erwin:What were you focused on in the beginning there? And then, I think from our notes that you did some early work with Smosh, is that right? Brendan Gahan:Yeah, exactly. So I did an internship and then I eventually got hired, and I was technically like a junior account executive. This was 2005, 2006, 2007, I think, and it was in the early, early days of social media and I was the youngest guy in the office. So people would ask me random questions, like, "What's the deal with MySpace, what happens on that?" Or, like Facebook, nobody else could get on Facebook because you still had to have your college email address. So I sort of found myself being this resource, and at the same time me being flabbergasted by the way advertising was being done. Brendan Gahan:I remember the first time I found out how much a billboard cost, and looking at that and being like, this is almost more than, I mean, I can't remember the number right now, but I remember thinking, this is about as much I make in a full year with my salary and being like, I don't think anyone does anything because of the billboard, or certainly not like a normal billboard ad, and seeing this huge disconnect between what drove people to do things and what people were genuinely excited about and where dollars were being allocated. Brendan Gahan:So I think I slowly started just embracing that and being like, to me, it was common sense to a certain extent, like, look, I can go on YouTube and I can see how many people watch this video. Why aren't we doing this? This shows millions of people. Once again, like walking down the street, I don't know of anybody who does anything because of a billboard. And so that sort of evolved, and I started just pitching ideas proactively. And I remember I even tried to pitch clients and stuff, and stuff I in hindsight probably didn't have- Chris Erwin:Existing clients of the agency, or were you doing some new business development? Brendan Gahan:All of the above. I remember reading about it in the ad trades, like, oh, so and so company fired their agency and I'd be like, well, why don't they work with us? And literally come up with ideas and mail them things, and like try and get a response. And I don't know, just like this sort of, we're a creative industry, let's be really creative. Chris Erwin:Was that the expectation from your role or was that you just having some gumption of being a self-starter? Brendan Gahan:Not to pat myself on the back, but I think it was definitely me sort of having a little bit of gumption. I think I also just didn't know. It was a relatively small loose agency. And so I thought, well, it wasn't like this is exactly how you're supposed to do this job, and this, this and this, I think creativity was really encouraged and so long as work was getting done, anything I wanted to do sort of beyond that was like, all right, yeah, sure, that sounds cool. Chris Erwin:So did that spirit, is that what drove you... Did you work directly with Smosh? What is that story there? Brendan Gahan:Yeah. So late 2006, this client the agency had had before I was even there, they came to the agency and they were like, "Hey, we want to do an ad campaign. We don't have a big budget." And it was a portable MP3 player. And the partners at the agency were talking about it right behind me. And they were about to turn it down. And it was one of those situations where in hindsight, yes, it was not much money, and they should have turned it down by all means. But I just butted in. I was like, "Hey, what if we pitched them this idea of getting these kids on YouTube to promote it. And we just rather than try and squeeze like a campaign into this budget, let's just do one video." Brendan Gahan:And so they were like, "Oh, that sounds kind of cool. Yeah, let's pitch it to the company, to the brand." And they bought it. I think I literally turned around after the partners said it was okay to pitch it to the client and I emailed Ian and Anthony, found their email on MySpace and they emailed me back that afternoon. And I think the next week they came by the office because they were just up in Sacramento area, so it wasn't too far. Chris Erwin:They were one of the biggest YouTube channels at the time, right? Just for context, this is 2005, 2006. Facebook had just started in '04. YouTube had just started in '04. Google bought them I think a couple years later. So Ian and Anthony were probably one of the biggest personalities on the platform at that time. Brendan Gahan:Yeah. I think they might have been number two. I know they eventually were number one for a couple of years, but I don't think they were quite number one yet. It was sort of like early days and there was a lot of jostling for position and stuff. Chris Erwin:So you got their emails from their MySpace page, you hit them up. That definitely wouldn't happen today, not as easy to go direct to the top creators. And then they came by your office, what happened? Brendan Gahan:Yeah, they came by, by that point we had gotten the thumbs up from the client to like, "Oh yeah, sure, we're down, if you can make it work." They came by the office, we literally got in a room and it was sort of funny. I remember nobody knew what you would charge for something like this, you know? So we were literally just kicking around like, what would you want to charge for this? I don't know, how much do you want to pay for this? Just going back and forth. And then finally, one of the partners was like, "Well, I don't know, would you guys do it for like 15 grand or something?" And they were like, "Probably, why don't we go back to..." I think Anthony's dad was an accountant or something like that. Brendan Gahan:And they were going to run it by him. I might have those details wrong, but they were like, it was basically like a, pretty sure that'll work. Let's go talk to our parents. And then they came back and they were like, sure, and so we did it, they made this video called Feet for Hands. I remember when it went live it crashed the client's website, which I thought was so fucking cool. I felt so validated. And then, yeah, it got like millions of views. And I just wanted to do that again and again, and again. And I saw what Mekanism was doing and my first boss at that agency, he'd left for Mekanism, Jason Harris, the president and CEO of Mekanism now. He joined Mekanism, became a partner. And we had a great working relationship. Brendan Gahan:I interned for him and stuff. And I showed in that video, I was like, look, look, look at this thing. It's got three million views. I know I can help you guys. I was so envious of the work they were doing. They were doing like early viral video stuff. And this is like 2006, 2007, when a lot of this stuff, people weren't paying attention at all. And so I was just so envious of the projects they were working on. And they brought me in for a few interviews and I literally met the whole agency, which at the time was pretty small, I think like twice. And then they hired me. Chris Erwin:Was this East Coast based? Brendan Gahan:This is all West Coast. They were in San Francisco, just a few blocks away from the office I was at, at the time, and then got hired, it was like Mekanism was doing a ton of branded content, viral video stuff but oftentimes without any paid media. The platforms, most of them didn't even have paid media as an option. I think at the time you could buy a YouTube homepage banner and that was it. Facebook didn't have it. There was no sort of formal way of promoting that stuff for the most part. So we sort of, myself and a couple other guys, younger guys, we built out a team over time that was the social media team. And we were just constantly coming up with different ways to promote content, doing everything from Reddit seeding to tons and tons of work with creators. We worked with all the big creators in those early days, which was great, because it was a small community. We got to make a lot of deeper relationships at the time. Chris Erwin:Yeah. And you were probably working with a lot of those creators direct versus now there's tons of representatives, managers and agencies, and sometimes you never even talk to the end talent, but back then probably different. Brendan Gahan:Oh, 100%, yeah. We would get pretty elaborate sometimes with these campaigns, we would do like in person summits and kickoffs. We worked with 20th Century Fox on some campaigns, and we would fly like 50 influencers in and a bunch obviously would be in LA, but host these elaborate dinners and events, and sometimes it'd be two, three days long where they're meeting with the execs, meeting with actors, kind of getting a download of the campaign, what the expectations were for them. Then we'd take them out, go partying. So it was cool. Got to spend a lot of face time with people and it was a really fascinating time. Chris Erwin:You were there for about five to six years at Mekanism, right? Brendan Gahan:Yeah. Chris Erwin:And then I think you transitioned to full screen after that for a brief stint, but then you started your own agency, Epic Signal. So what was the catalyst for you to leave this kind of the broader corporate support and other people that were helping elevate your career to say, I want to do something differently, I'm going to do it by myself. Brendan Gahan:I felt like full screen was exploding at the time. You know this, all the MCNs were blowing up, but I felt like there was a lot of distraction and stuff. And the thing that I was really passionate about at its core was the strategy in collaborating with both brands and creators to create something awesome. And I felt like full screen, it was like they were trying to grow this MCN, this network and make a scalable business. So it was a little bit different from what I was really passionate about. And so I left, I thought I was just going to take my time sort of consulting. But I mean, this was like when influencer marketing was reaching this new fevered pitch because... We talked about it yesterday. Sometime around there, Maker was acquired, all these clients that I'd worked with and people at different agencies that I'd worked with over the years came out of the woodwork and were like, we have to have an influencer strategy. Brendan Gahan:We have to have a YouTube strategy. And I'd been the, air quotes, like YouTube guy and influencer guy since 2006. So I was one of a handful of people who had sort of like this deep bench and experience in this niche. So all my old clients started hitting me up. All of a sudden I had more work than I could personally do. And slowly started hiring people just out of necessity, because I didn't want to say no to these awesome opportunities. I was like, oh crap. I get to work with Mountain Dew, hell yeah, let's do it. Chris Erwin:I do want to clarify, but when you went off on your own, I mean I'm sure look, as the industry is growing, Google original channels program happened in 2011, 2012, hundreds of millions of dollars of funding into digitally native production companies to fuel the overall video ecosystem to help you to recruit more advertisers. And so when you decided to go off on your own to start Epic Signal, why was that? Had you always wanted to be an entrepreneur? Did you think like, hey, I want to be an owner and I'm early in a very nascent industry and so this is scary, but I'm going to get an early foothold and see what happens. Brendan Gahan:It honestly wasn't as strategic as that, it was more like, I felt like my strengths could be better utilized going off on my own. And I like being really hands on and strategic. It was really as simple as, well, I want do this work the way that I know how to do it and the way I want to do it. And if that takes me going off on my own, then that's what I'm going to do. So I did. And in hindsight, it sounds much smarter than it was, it was not smart from like an on paper standpoint. I left full screen. I left my equity on the tape because I left just shy of a year, but I just felt like it was the right thing for me to do, because I knew, I'd seen this space grow so fast and I was like, I've been doing it longer than most people. I have relationships, I have a sense of what strategically works. I want to do it the way that I want to do it. And that just made me feel good, and so that's what I did. Chris Erwin:Now did you launch Epic Signal in LA or did you move to New York? Brendan Gahan:So I was in LA, but very quickly was splitting my time up between LA and New York. I was going back and forth. I'd spend two weeks in LA, two weeks in New York, back, forth, back forth constantly, and then was about to move to New York officially, I ended up having more clients there than anywhere else, more brands I was working with there than anywhere else. And then as I was sort of putting the plan together to do that, I ended up selling it. And then I had to move to New York, so it moved things along. Chris Erwin:That happened pretty quickly, right? Because I think you had Epic Signal for, was it a couple years before you sold it to Mekanism? Brendan Gahan:Yeah, I think it was just shy of two years. It was almost two full years, yeah. Chris Erwin:Okay. And when you decided to sell, how big was your team at that point? Brendan Gahan:It wasn't big. It was like a half dozen people. Chris Erwin:Okay. Why did you decide to sell? Brendan Gahan:I found myself in a situation where I was doing so much back office stuff. It was like the very thing that I left to go do was, I wanted to focus on the strategy and deal with that, do the actual work. And then what I found was, when you are an entrepreneur, it's very easy to get sucked into dealing with lawyers and accounts, and payroll, and all this stuff that is not fun, all that back office stuff. Chris Erwin:I'm feeling you right now on that. That's where I feel like I'm at with RockWater. Brendan Gahan:You try and delegate it, but it's like all these things get this overflow back to you. And so I was back in this situation where I was doing the work that wasn't making me happy. And at the same time, I sort of felt like I have this window of opportunity where it's like, this is a really small team, we're lean and mean. We've got great profit margins. We've also got dope clients. We were working with like ABI. We worked on Bud Light campaigns, Corona. We did work with several PepsiCo brands, a handful of others. So we had a dope roster of clients that we were working with, a handful of whom were on retainer. And I was like, we have this niche where we're focusing on helping brands with YouTube strategy and YouTube creators. And oftentimes, especially the bigger brands, like a Pepsi, Mountain Dew, they had multiple agencies and they would have like a social AOR even. Brendan Gahan:And they did have a social AOR, but I was like, it's only going to be a matter of time before I get squeezed out and they start offering this services that I'm sort of in this interesting niche I can offer at this time that they don't have. And so I felt like the cache of the brands that I had, the team in place, people would find it desirable because of the relationships and already booked revenue, and great team. And so I thought I'll try and capitalize on my time and see if I can make a deal happen. Brendan Gahan:And then I had a letter of intent on the table and I would call my old boss at Mekanism for advice. "Hey, I'm negotiating with these guys, and this is a deal on the table. Does this make sense? What should I push back on?" So he was aware that things were moving along. And basically I was in New York, I had signed a letter of intent, things were sort of going through due diligence and all that. And he was like, "Let's grab drinks." So I met up with him for a drink. He's like, "Just come back." I was like, "All right, well, I got a deal in hand if you can beat it, I'm down. Like let's do it." I loved working with him. Chris Erwin:Hey listeners, this is Chris Erwin. Your host of The Come Up. I have a quick ask for you. If you dig what we're putting down, if you like the show, if you like our guests, it would really mean a lot if you can give us a rating wherever you listen to our show. It helps other people discover our work. And it also really supports what we do here. All right, that's it everybody, let's get back to the interview. Chris Erwin:I have to ask, did you run a formal sales process where you decided to sell and then you're like, all right, here's the 20 best fit buyers that are out there and I'm going to go call them or I'm going to hire someone to dial for dollars on the company's behalf. And/or were you also just getting unsolicited in bounds that you were like, oh, hey, this is interesting. Maybe with the market timing, things that you were sharing, where there was a lot of brands had big agencies of record, you felt that you were going to get squeezed out. So now is the time to sell, what was that looking like? Brendan Gahan:Exactly that, but sort of like the inverse. Initially, I sort of had a hunch and so I sort of informally had some conversations and dinners with people where like, I didn't come right out and say, "Hey, I want to sell," I didn't want to come across as desperate. Because I mean, and I wasn't, I wasn't desperate, but I wanted to sell. But I would sort of just seed the idea, like, "Hey, I'm kicking around the idea of selling, I'd love to do X, Y, and Z. And like' Chris Erwin:Just like dating, the classic courting phase, you're just doing the dance. Brendan Gahan:Exactly. And then once people started expressing interests, I was like, okay, I'm definitely onto something. This is something I'm way out of my depth on. So I asked around and some buddies recommended some lawyers and I hired them and signed a deal with them. And I was like, all right, let's make this happen. And that was the best decision I could have made. They earned every dime I paid them and then some, because beyond just the relief of handing it over, they definitely got me more money and I didn't ever have to be the bad guy throughout the process, which I'm very bad at saying no to people in negotiations and stuff like that. They were just like, every step of the way they were like, "No, just pass it over to us. We'll take care of it." And then they would hit me up and they're like, "Here's what's on the table, here's what we advise. What do you want to do?" And the process was stressful enough as it is, but having them sort of take the reins just alleviated so much stress. Chris Erwin:Selling your company is a very unique work stream that requires a very unique set of skills to execute well. And it can be very emotional for a founder, operator and CEO. This is your baby. You could transform your life through a big liquidity event, but it's also going to impact, you might be selling to another company and working for someone else. So having a partner there to guide you along the way is really important. I mean, I saw this a lot because I was a banker on Wall Street back in the day and sold a variety of different companies and helped shepherd the sale with Big Frame to Awesomeness TV. I just talked about that in the last podcast with Sarah Penna, one of the co-founders of Big Frame, and it's a really big decision. Chris Erwin:So I totally get it. I'm curious, who were the buyers that you were talking to? Was it different brand agencies? Was it different brands that wanted to actually just bring you on in house? Was it some of the emerging YouTube MCNs that wanted to build out their influencer sales arm? What was that group looking like? Brendan Gahan:I think it was two MCNs and this holding company, I won't name names and stuff, but it was a fascinating process. And to your point about seeing it and it being stressful and all this stuff, if you think about it, it's like, it's an experience that, as an owner or an entrepreneur you're out of your depth, it's a very unique thing that happens. It doesn't happen that often. And so bringing in professionals is so helpful because they actually do these deals. I'm doing totally different types of deals. I have no experience selling an organization. Chris Erwin:Yeah. You need to create a very compelling story and also urgency, get people excited and the feeling that they're going to miss out. So if you kind of go after the process willy nilly, you can set up a really bad result for your company. And also for your counterparties that are saying, "Hey, we're interested here. We've been in talks for a while. Why is this dragging along? Who else are you talking to?" Chris Erwin:So you can really damage, not only all the value that you've created for your business, but it can impact your team, it can impact the ability of you to continue working in the industry thereafter. So got to do it right. But so many say, I was just talking to a banker about this yesterday. Oftentimes, transactions result from long standing relationships and trust that have been built. So the end buyer for Epic Signal was your past boss at Mekanism, that became your eventual home. So after you joined forces with them, was the mandate, "Hey Brendan, come back on board. You're now part of the senior leadership team. The market opportunity is even bigger. Let's go after it with you and your whole team in a bigger way." Brendan Gahan:Pretty much, yeah. It was a bit of a plug and play option, they had... Obviously there was a social team when I left, the feeling was like there wasn't... A number of people had left by the time I came back, so I was able to bring my team in, merge it with the existing team. And we started expanding the offerings again. When I was running Epic Signal, I deliberately tried to keep it very narrow in niche, because I couldn't compete with a big social agency, it just wouldn't happen. Brendan Gahan:But by having two very key offerings, it streamlined so much of the processes and it gave me a clear point of differentiation. And when I joined back up with Mekanism, it was like full service, social, we're doing everything, community management in the lightweight, social content creation, analytics, reporting, influencer marketing, all this stuff. And so had to scale up the team and integrate with the larger organization as a whole. And it was fun. I think I'm sort of like this entrepreneur at heart or intrapreneur, and I like the process of sort of building and evolving and exploring new opportunities. So it was a really good fit, is a good fit. Chris Erwin:Thinking back on all of the brand and influencer campaigns that you've done, there's got to be one or two that stand out in terms of just something crazy went down. I think back to at Big Frame, working with some talent, doing a six figure brand deal, talent deciding literally two hours before something's supposed to go live that they're not going to post it or having a meltdown on the floor of VidCon and sobbing and crying because they're having a personal breakdown, because look, that life is tough and burnout is real in the influencer space. I remember a bunch of stories when we were launching different content verticals and flying in different 40 creators into like a creator house. This is like back in 2013, before there was like the modern creator houses of today. So any stories from the trenches that you remember from your early days? Brendan Gahan:Oh my God. Yeah, it's like, working with creators I think is one of those things, when you're in it, you're almost like, I'm never going to do this again. Then afterwards you're like, oh, that wasn't so bad. That was really fun. I think probably one that took the cake as far as stress goes, was we were working with Brisk Iced Tea, which is a PepsiCo brand. And we're about to host a summit because Brisk was relaunching, they had Eminem in the super bowl spot, and they were reviving the Claymation look. They did one with Ozzy Osborne, they did one with Danny Trejo, and we were actually having Danny Trejo fly out to New York, and he was going to meet with all these creators and stuff. And this was during the winter before super bowl. So I don't know if it was like December or January, or maybe early February, but there was a massive snowstorm. Brendan Gahan:Flights kept getting canceled and delayed. And I remember being glued to my phone, refreshing constantly, looking at, I think there were a handful of flights that were going to make it out of LA to New York before things were going to get canceled. And I remember, we signed up all these creators, Danny Trejo was going to show and he was going to be the cool, shiny object, and his flight to New York. I remember it kept getting delayed, delayed, delayed, it got canceled. We got him on another flight, delayed, delayed, delayed. And I was just like refreshing my phone and being like, this whole thing is going to fucking fall apart if that flight doesn't take off. It sounds like not that big a deal right now but I remember it was just one of those moments where I was just like, the whole thing was going to fall apart. The world was on my shoulders and I was just freaking out. But I've had a million situations like that, I remember- Chris Erwin:Did that work out? Did he get on the flight and did the campaign come together? Brendan Gahan:Oh yeah, he ended up [crosstalk 00:34:02]. Chris Erwin:He's like, I can't leave the audience hanging. Brendan Gahan:Yeah. He made it and it was freaking amazing. We thought we had him for like an hour, he was going to do a little talk, kind of talk about... His story's amazing first off. And then his spot with Brisk was super cool. And we thought people were going to get a kick out of that. I think we had like 45 minutes for him booked. He was going to come out and hang out and talk with the creators. I think it was like 20 or so creators. And we thought that was going to be this awesome experience for everyone before we sort of called it a day and then went out. And he was so cool. He came out, told this story, which is insane. And then he was like, "All right, what are we doing next, guys?" And he hung out... We had all these YouTubers there. Brendan Gahan:We had like Nice Peter and Mike Diva, and Tim DeLaGhetto, all those guys. And he made himself available to do cameos and their vlogs or any content they were making. Chris Erwin:Wow. Brendan Gahan:People would be like, "Hey, can you pretend to choke me out and beat me up for my video?" And he'd be like, "Oh sure." He just was there hanging out all day. And then we were going to take all the creators out to a dinner, take them to [inaudible 00:35:10] or one of those, where drinking and bowling and stuff. And he's like, "Oh, could I come along?" He doesn't drink. So he didn't drink. But he was hanging with the whole crew, all of us until, I don't know, like one in the morning or something. He was the nicest guy, and so it was this amazing sort of transition from like the day before, one of the most stressful experiences of my life. I don't think I slept that night to everything went off better than I could have possibly hoped for. Chris Erwin:I just want to call that out. I think that's one of the beautiful things about working with digitally native creators and being in the advertising business, is meeting all these incredible personalities. So I think Danny Trejo, tell me if I'm wrong, but I think he's LA born, Latin, very tatted up, I think had a pretty rough upbringing, but made his way into American movies and TV series. And he often plays like the bad guy or the thug and maybe those roles have been evolving, but what you see on screen- Brendan Gahan:It's pretty spot on. Chris Erwin:Yeah, what you see on screen is clearly very different than who his actual personality is, and were it not for what you're doing, Brendan, you would never have gotten to meet him, and you probably have hundreds of stories like that, that's a pretty beautiful thing. Brendan Gahan:We did one campaign with Virgin Mobile, they were sponsoring Lady Gaga's tour at the time, we got to go hang out with Lady Gaga after one of her shows like, it was wild. I bring up celebrities, but I think honestly hanging out with the creators was my favorite thing, because especially back then, there was a lot of uncertainty in terms of like, how am I going to turn this into a job? Or this is my job, but I'm just kind of scraping by. And it was an interesting mix of sort of a lot of belief in what they were doing, which I found super admirable, and I was almost envious of the fact that they took that leap as well as this sort of insecurity and doubt that they had. Brendan Gahan:There's so much pressure to keep making content and to power through, but at the same time, not knowing exactly where it was headed. You think back then, like the daily vloggers, that was a big thing in that era, those guys, we would spend all day with them doing stuff for the brand. And then when other people would go have dinner and drinks late into the night, they would have to go edit and they'd be editing until like three in the morning, running on [crosstalk 00:37:21] of sleep. Yeah. Chris Erwin:You ask what kids want to be nowadays, they want to be a creator, but whether it's a daily vlogger, or you're creating content, you're managing a fandom that is always on, and that's a lot to take on and that's why there's burnout. And I hear you, some of those early creators, they were probably just racing because they're like, hey, I have put all my resources into this, all my focus. Maybe this goes away in a couple years because the fans' interests and the passions are going to change or the algorithms are going to change and maybe this is not going to be here. So it was like a money land grab. Chris Erwin:But Brendan, when you say that you would look at creators and say, oh, I was jealous how they took the leap, maybe I want to take the leap as well. You took that leap during COVID and you started really building out your own personal audience and thought leadership. And that speaks to that you like to do things on the side. I think you have a strong entrepreneurial or intrapreneurial spirit as you described. And I don't think it just started over the past couple years. I think when we were talking in advance of this interview, you were investing back in the day as well. And I think that you were an early investor in Big Frame, is that right? Brendan Gahan:So I did invest in Big Frame, but via Mekanism because I knew Sarah from back in the day when she was working for Phil DeFranco. And so when she was starting it, I was like, oh my gosh, can we get in? So yeah, we made this small investment and I just sort of wanted to be a part of all that. I definitely had like a serious case of FOMO. Chris Erwin:Yeah. I think that was really cool. I think Sarah and Steve, we actually had a bunch of different creators and I think peer business partners in our cap table, a way of giving them ownership as a thank you, helping us build this together. And so when we sold, all those creators that were in our cap table got some money. Was it life changing money? No, but it was something. And I think they really represented a pretty special ethos from the top. Brendan Gahan:That's awesome. That's so cool. Chris Erwin:But yeah, and you are also early on and I think you still are, you're an advisor to the VidCon board, is that right? Brendan Gahan:Yeah. So I sit on the advisory board for the industry track specifically. So I mean, I've been to all the US VidCons, a bunch of the international ones. So I was always deep in that space. And I've known Jim since the Revision3 days, he was, Jim Louderback the CEO was the CEO of Revision3, which was one of the big early MCNs. And I'm not sure exactly to be honest how that came about other than... But I think what prompted it was as part of the acquisition of Viacom for VidCon, Jim came on board and I think it was a way to make sure that, I think he put together a few advisory boards to make sure that he was getting a lot of input from multiple points, because for so long the community was relatively insular, and its expanded so much so quickly. Chris Erwin:I first met you, I think via an introduction from Chas, Chas Lacaillade who I think was an early interview on this podcast. You guys overlapped at full screen back in 2013 and then have both built your own businesses after that, pretty funny track. And first met you in New York. And I remember a conversation a year and a half ago or a couple years ago, I was asking, what are you focused on? What are you doing? You're a dabbler in so many things, you're at Mekanism, but I'm seeing that you're doing all this incredible thought leadership on LinkedIn, all these incredible posts and you're really consistent about it. Chris Erwin:They were really high quality. And you said, "Hey Chris, I'm really focused on building an audience. And I think audience in the modern creator economy is one of the most valuable currencies that you can have." And you weren't completely clear what you wanted to do with that audience, but you're like, I'm going to build and now's a great time to do it. So I am curious to hear that story of how that came to be and what you're working on today. Brendan Gahan:You probably said that so much more articulate than I did. I'm going to have to remember that, but yeah. That was definitely the insight. I think the way it came about was sort of like, I was legitimately beating myself up over the fact that I had probably hundreds of pages of writing and thoughts in Google Drive that I'd never published as a blog post. And I would just like constantly beat myself up over this. I'd have what I thought was a great idea. I'd work on a blog post and then it would just sort of get longer and longer and longer and longer. And then eventually it became this daunting task to like push it out, because I had a blog for a while and I would sort of fall into this pattern and then not publish for like a long, long time. Brendan Gahan:And the thing I sort of found was the hardest part was to press publish really. And so I was like, okay, well what's the easiest way I can get myself to kind of overcome that, because I did want an audience. I felt like I had thoughts that I wanted to get out of my own head. And so basically I was like, all right, what is sort of the easiest way to do this and inoculate myself to this idea that this fear of pressing publish. And so I started small and basically I was like, all right, well, I'm going to start posting one thing a day on LinkedIn. It doesn't matter if it's simply sharing an article, just writing cool or writing a whole blog post if I feel like it. And that made it very approachable. Brendan Gahan:In the early days, I would literally just sit there and press a timer, 20 minutes and write. When it was done, I'd give it a once over and then press publish. And that really helped me sort of start to overcome this fear, and did that for all of, what was that 2020 I believe. And then at some point towards the end of 2020, I was like... We'd already done multiple TikTok campaigns and I'd seen the power of TikTok, and like early days, you can still get in there and you can have an impact. Brendan Gahan:It's a softer landing than it will be later. So after seeing all the successful campaigns, I was encouraging my fiance to get on there and do it. And then every time she would post something, it would blow up. Because she had a decent sized YouTube channel and Instagram but it wasn't massive. And I was like, just get on TikTok, trust me. So I found myself sort of giving this advice to everyone, but not taking it myself. And I was like, all right, I should just... These opportunities they only come by every few years if you're lucky, and I was like, I need to just take my own advice. And so in the same way I had to get over writing and sharing my thoughts, I had to get over that with TikTok. Chris Erwin:Yeah, putting yourself on video, that's a big difference than writing and text base expression on LinkedIn. Brendan Gahan:It was so hard. It was so hard. She used to laugh at me because I would put the camera on me and then I would just try and say something, and I would be like, "Fuck, fuck," and then try and say a word and I'd stutter. And I would sit there for like 20 minutes trying to spit out two sentences. Chris Erwin:Brendan, I got to say, I feel you on that because Kevin Gould at Kombo Ventures, he would do these job rec videos on LinkedIn where he'd just be like, call it one or two minutes. "Hey, we're Kombo Ventures, I'm Kevin, we're looking to hire someone, this is what we're doing. And here's who we're looking for." I record these and this is like an inner tip on me. I'll record that like 15 times, it's a one minute video, but I'll say no, I skipped up, I said something I didn't want to say. I don't like how I look. I don't like the lighting, and people think like, oh yeah, you just put it up and that'll be like my one thing I need to get done in the morning, and it'll take me 15 tries to do it. Then you just go to think about, okay, if you're a professional creator doing that for a living, I really feel it then, it's a pretty good glimpse into it. Brendan Gahan:100%. And I think one thing I saw Roberto Blake, maybe, I think I saw a video or saw him tweet, you've got to make 100 bad videos to get to your first good one, or maybe it was Mr. Beast. And I was like, oh yeah, yeah, yeah, that's very true. And that sort of made me embrace the fact that the first ones are going to be awful, and I tried to not focus on like each one, but more building the habit because that would, I don't know how else to say it, but sort of inoculate yourself to that feeling of just sheer fear and anxiety of getting in front of the camera. Chris Erwin:On the outside looking in, I look at, we're a big content marketing machine at RockWater to drive awareness and legitimacy for the services that we do as the self-described McKinsey of the creator economy, right? Market research, strategy advisory, capital raising, and all of that. We look at what you're doing, Brendan, from your LinkedIn posts to your blog, to now almost I think over 100,000 followers on TikTok. It's very, very impressive. A lot of people in the industry say the same thing, right? Like, oh, do you see Brendan's path and what he's posting? It's incredible. I look at the TikTok videos. They're very well edited. Are you doing that yourself? Do you have a team helping you? Brendan Gahan:I'm not editing them myself anymore. I was up until late last year. So I hired an editor out of the Philippines actually who works full time on my TikTok. Then he does design for my blog posts and a bunch of different things basically, he helps me out with a bunch of stuff and that's been a huge relief because now I feel like I'm trying to transition to... There's almost sort of like, as a creator and this is something I observe, but I'm having trouble implementing it, sort of like people find you because of your topic is interesting or maybe you've got a helpful bit of information, but then they stick around and embrace you because of kind of the personality piece. Brendan Gahan:And I'm really trying to sort of evolve it into creating something that provides more insight into me at the same time. And hopefully people feel like there's a connection to me rather than like, "Hey, here are just some interesting stats or an interesting strategy." So that's sort of like where my head is at in terms of where I want to take it. I haven't quite figured out how I'm going to do that. But I think similar to just the same way I got started before, I'm just trying to throw things out there and see what sticks. Chris Erwin:Loudly from the RockWater team, keep doing what you're doing. We love it. Brendan Gahan:Oh, thanks. I appreciate that. Chris Erwin:Yeah. A closing theme before we get into some rapid fire questions and close out the interview. What's next for Brendan and Mekanism? And maybe that's a theme of talking about, what do you think is most exciting in the creator economy and how do you want to support it? You've been writing about Web 3 and X to earn models. Is that something that you're thinking a lot about lately? Brendan Gahan:In terms of Mekanism, I really enjoy that. And so long as I get to work with great brands and great people and do great work I'm content. In terms of the creator economy and stuff, I love everything that's happening there. And I do a little bit of investing and advising, and I love nothing more than sort of brainstorming with people who are building, it's so exciting. And I think the aspect of the creator economy that I'm really fascinated by is sort of... Rather than, most of the VCs coming in are like, oh, we're going to build this scalable product for creators. And that's interesting, but I think the thing that's more interesting is sort of the creators building their own brands, and I think right now production and productization, that's sort of the commodity piece. The development of a brand and cultivation of an audience is becoming the differentiator and the most valuable asset. Brendan Gahan:We were talking about that at the beginning, an audience is leverage. And so as we see sort of this transition from like Web 2 to Web 3, where everybody sort of breaks it down, Web 1 was read, Web 2 is read, write, Web 3 is read, write, own. If the creators of platforms and communities within Web 3 are the users and owners, it makes sense that they would be less likely to embrace traditional methods of advertising. There are some stats out there, like 96% of people hate ads. Yeah, nobody likes most advertising. There are great ads, but by and large people don't want advertising. So those who are sort of able to understand how to embrace communities and build communities, they're going to have a leg up as we sort of transition to Web 3. And we're already seeing the ripple effects of this. Brendan Gahan:I mean like iOS 14 impacted the ability to advertise, do targeted advertising. Creators are launching big brands now faster than ever, partnering with creators is the easiest way to have an impact because they've maintained that direct line of communication to their audience. And so I think creators building and owning brands is really exciting. And also, people are like, oh, like creators think it's in this nascent state. And yes, in the grand scheme of things, it is. But there are already multi billion dollar creator brands. It's so funny, I mean, you probably know him, but Richard Ryan, he was a YouTuber back in the day. I used to do a ton of work with him. He and this other YouTuber, Matt Best, they partnered with some other guys a few years back. They were the guys that launched Black Rifle Coffee, which I didn't realize how big that brand was until they IPOed, and like- Chris Erwin:Yeah, they just went public, right? Brendan Gahan:They went public. I actually was in Austin two weeks ago, I hung out with Richard. It was so wild. It's like, that was built, the platform for that initially was YouTubers. So it's really fascinating. And we're seeing all these other great brands, Logan Paul and KSI, their Gatorade competitor, et cetera. I think that aspect of the business, it just shows how powerful these creators are, which I think is really, really exciting. Chris Erwin:The Black Rifle Coffee, we were doing some research into that company a year ago to understand how some of these creator led brands and particularly CPG brands are incubated and looking at their story, and look, I don't want to undersell what they have done, but I think the quality of their coffee is good, but that's not their specialty. It's that they have these personalities behind it. And this ethos founded by former members of the military, pride in country. And they've built an incredible business doing that. And they've gotten a lot of other ambassadors that have helped them build their business along the way. And I think, yeah, it was funny, Chas was telling me about this. I guess you guys maybe hung out with Richard together. I would love to interview Richard on the podcast. So if he's listening, I'm going to be reaching out soon. Brendan Gahan:Richard's a really, really good dude. Chris Erwin:All right. So Brendan, we're going to enter the last segment of this interview. We're going to do a rapid fire, six questions, and the rules are as follows. With these questions, looking for short answers. So one sentence, or maybe even just one to two words, do you understand the rules? Brendan Gahan:Yes. Chris Erwin:Let's get into it. Proudest life moment? Brendan Gahan:Still ahead of me. Chris Erwin:What do you want to do less of in 2022? Brendan Gahan:Emails and late night work sessions. Chris Erwin:What do you want to do more of? Brendan Gahan:IRL time with friends and family. Chris Erwin:Okay. Maybe more time in Bitcoin Beach, down in El Salvador. Brendan Gahan:Yeah. Serious. Chris Erwin:What one to two things drive your success? Brendan Gahan:I'll keep this one short, crippling insecurity. Chris Erwin:Okay. I dig it. Advice for media execs going into 2022? Brendan Gahan:Get your hands dirty. Chris Erwin:Any future startup ambitions? Brendan Gahan:TBD. Chris Erwin:To elaborate on that, that could be some intrapreneurship at Mekanism or other things you're doing on the sides. I think my prediction is, this audience that you're building particularly on TikTok, I think something's going to come out of that in a pretty unique way. Brendan Gahan:So long as I can think and strategize, I'm very content. Chris Erwin:Here's the last one, Brendan, pretty easy. How can people get in contact with you? Brendan Gahan:Just Google my name, Brendan, B-R-E-N-D-A-N, Gahan, G-A-H-A-N. I'm on all the socials. So whatever your platform of choice is, you'll be able to find me. Chris Erwin:Yeah. And his website is great, lots of content there. Brendangahan.com. All right, cool. Brendan, thanks for being on the show. This was a delight. Brendan Gahan:Thank you. This was a lot of fun. I really appreciate you having me on and I love all the content you guys put out, so I'm really stoked to have made the cut and be on this. Chris Erwin:Very welcome, an easy decision. Chris Erwin:Wow. That was a super fun interview. And I really learned a lot. I think that Brendan and I are kindred spirits in a couple ways. One, our mutual love for surfing in Southern California, and two, just the vulnerabilities of putting yourself out there as a content creator. So that was really fun. Quick note, we just hosted our first executive event of 2022 just this past Thursday in LA. We did a media and commerce executive dinner at Chilena. It was awesome. We had an incredible array of guests. I think over 50 people came out and I also hosted a panel about the future of livestream commerce. So we had the head of operations of Popshop Live there, and the founder and CEO of both Verb, which is the parent company of Market.live and also StageTEN, just an awesome chat. It was a lot of fun, really great energy, and we're pumped to do more. Chris Erwin:So I think we're planning a dinner for investors in media and commerce coming up in the fall in New York City. And then also, we want to put another one together for sports media. So if you'd like to get involved as a sponsor, as a guest, or you want to be on a panel that I will moderate, reach out, you can hit us up at hello@wearerockwater.com. And then as always for all you listeners out there of our podcasts, we love to hear from you. If you have any ideas for guests or any feedback on the show, just shoot us a note, TCUpod@wearerockwater.com. All right, that's it everybody. Thanks for listening. Chris Erwin:The Come Up is written and hosted by me, Chris Erwin, and is a production of RockWater Industries. Please rate and review this show on Apple Podcasts and remember to subscribe wherever you listen to our show. And if you really dig us, feel free to forward The Come Up to a friend. You can sign up for our company newsletter at wearerockwater.com/newsletter, and you could follow us on Twitter @TCUpod. The Come Up is engineered by Daniel Tureck, music is by Devon Bryant, logo and branding is by Kevin Zazzali, and special thanks to Alex Zirin and Eric Kenigsberg from the RockWater team.
This year, we've conducted our best interviews EVER. In this epic roundup episode, we took our favorite moments from every interview this year and combined them to create: Foundr Best of 2021! That's right, in this very special episode, you'll hear valuable insights from: Marc Randolph, Co-founder of Netflix, where he explains the surprising origins of the streaming giant. Tamara Mellon, Co-founder of Jimmy Choo reveals THE TRUTH around what it takes to build a global luxury label. Matt Pohlson, Co-founder of Omaze, on how his near death experience fuelled his outlook on life and business. Joe Gebbia, Co-founder of Airbnb, on how they built one of the largest platforms in the world. Ray Dalio, founder of Bridgewater Associates on how punching his boss in the face led to the creation of the world's largest hedge fund. Prerna Gupta, Co-founder of Hooked, on how going to #1 on the App store led to some of their biggest challenges in business. Ann McFerran and Kevin Gould, founders of Glamnetic, on their advice for early-stage founders on doing things that DON'T scale! Tim Draper, Founder of Draper University on how he's shaping the next generation of leaders, and what it takes to become the next Elon Musk or Steve Jobs. Verne Harnish, Author of ‘Scaling Up' tell us about his experience in throwing a party for Steve Jobs, and how it led to the creation of the Entrepreneur's Organization! Alex Hormozi, Co-founder of ‘Acquisition.com', on why providing value is the key to his success- and how he's building his path to $1B. Dany Garcia, Founder of The Garcia Companies, on how she manages her entire empire. Want to build an empire? Then you might want to start studying Dany Garcia- she's co-owner of the XFL , produces blockbuster films with longtime business partner Dwayne Johnson, and recently launched a new fashion brand, GSTQ. Thank you all for such an incredible year- and make sure to leave a review if you got ANY value out of the last 52 episodes. Can't wait to see you all in the new year, for a whole new season of incredible stories, lessons and wins. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
Ann McFerran met Kevin Gould at a photoshoot in LA and immediately connected on his shared passion to start a brand. Together they launched Glamnetic in 2019, which sells magnetic and fake eyelash extensions. In their second year, they went from $1 million to $50 million in annual revenue. In this episode of the Foundr podcast, learn how a seemingly “overnight” success was developed through years of commitment to creating an innovative product and a personal brand. Foundr's CEO Nathan Chan interviews cofounders Ann and Kevin about: How Ann used her artist background to create a unique product in the market Why it took a year of product development to create a quality magnetic eyelash How their magnetized liner “blew people's minds” in the competitive beauty industry Being scrappy with product shots and finding free models on Bumble How Ann used Instagram Stories to share her brand journey and build a loyal customer base How they turned DMs into a sales prospecting channel Creating an ecosystem of marketing channels by testing and scaling And much more… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
Kevin Gould is the founder and CEO of Kombo Ventures, and the co-founder of three incredible brands: Glamnetic, Insert Name Here and Wakeheart. Today we are going to be talking about Kevin's tremendous success in scaling with influencers, leveraging his entertainment background in Hollywood and understanding the ins and outs of the entertainment and influencer space and applying that to real brands. Kevin will be joining us in Mexico next month for our next DFN mastermind event. Bullet points (00:34) Intro (02:40) The start as an entrepreneur (07:05) What working at a talent agency teaches (09:58) What mistakes do you see brands make when approaching influencers? (12:40) The difference between a one-time influencer deal and a brand ambassador (14:27) &BAM (16:15) Kevin's current ventures (18:55) Customer acquisition (22:15) The importance of building a community and being data-driven (23:16) Live commerce (25:54) Mexico Mastermind 2021: Building a community of entrepreneurs and exchanging ideas (31:00) Rapid fire question round (31:24) If you ever had to start again, how would you make your money? (32:32) What is the most common or biggest mistake that leaders make? (34:01) Who is a great leader (alive or dead) and why? (34:46) How do you hire top talent? (35:48) How do you identify a good business partner? (37:17) How did you find your business partners? (38:39) What is one of your proudest moments? (40:05) What is one interesting fact about you that not many people would know? (40:55) What daily routines do you have (morning or evening) that have helped make you successful? (43:10) Being constantly curious (46:51) The compounding effect of building good relationships (49:01) What advice would you give your younger self? (50:13) What book (or books) changed your mindset or life? (51:23) What unusual or underrated food or drink should more people try out? (52:10) What makes you happiest?
You are listening to the “Kevin David Experience”. For the first time, we don't have just one but two special guests joining us. Our two very special guests for today are Kevin Gould and Ann Mcferran. Kevin Gould is the Founder and CEO of Kombo Ventures and the Co- Founder of Glamnetic, Wake-heart and Insert Name Here. He always knew he wanted to be an entrepreneur and he & his team operate as a brand studio launching and scaling 3 beauty brands with influencer co- founders. Ann Mcferran is the founder and CEO of Glamnetic, a beauty brand that specializes in magnetic eyelashes and eyeliners. She attended UCLA where she graduated in Science. It's after her post graduation that she realized her true passion lies in expressing her creativity. She then went on to become a highly successful fine artist. Tune in to hear Kevin and Ann's truly inspiring story! Please Enjoy! If you enjoy the podcast, would you please consider being 1% and leaving a short review on Apple Podcasts/ iTunes? It takes less than 30 seconds, and it really makes a world of difference in reaching new interesting guests! To sign up for Kevin's Podcast email Newsletter and to view the show notes & past guests please visit-https://officialkevindavid.com/podcast Follow Kevin: https://mmini.me/@FollowKD
Kevin Gould is the founder and CEO of Kombo Ventures. Many people say they're the bridge between Hollywood and Silicon Valley, but Kevin's the real deal. We discuss why he outsourced his script coverage as a young talent agent, when he liquidated his IRA to start angel investing, how "sliding into DMs" helped him launch 3 beauty brands with $75 million in sales, and how I misjudged Kevin when we first met.Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteFollow The Come Up on Twitter: @TCUpodEmail us: tcupod@wearerockwater.com--EPISODE TRANSCRIPT:Chris Erwin:Hi. I'm Chris Erwin. Welcome to The Come Up. A podcast that interviews entrepreneurs and leaders. Kevin Gould:I did two things. One was I played credit card arbitrage. The second was I think I had forgot what I had in my Roth IRA at the time and I cleared the Roth IRA account and cleared it out, and then took that money and invested in startups. Chris Erwin:This week's episode features Kevin Gould, the founder of Kombo Ventures and three direct to consumer beauty brands. Many people say they're the bridge between Hollywood and Silicon Valley, but Kevin's the real deal. He's also acutely aware of the value of his time. As a young talent agent in LA, Kevin actually outsourced his script coverage to his friends so he could fly up to the valley and meet with tech investors and CEOs.Early success drove Kevin to launch his own digital agency, Kombo Ventures. A key player in the YouTube and influencer revolution. At the same time, Kevin also began angel investing through a $40,000 cash advance against his credit card, but in 2018, Kevin wanted to go even bigger in digital. He began sliding into the DMs of up-and-coming beauty execs and pitching new business ideas. With just six figures of startup capital, Kevin launched three beauty brands, and just 18 months later, those brands now generate 75 million in annual sales.At the end of our interview, we talk about why Head of Live will soon be the hottest role in town. Getting called out on a Facebook earnings call by Sheryl Sandberg, and how I misjudged Kevin when we first met. All right. Let's get into it. Chris Erwin:All right. Kevin, let's rewind a bit. Why don't you tell me about where you grew up? Kevin Gould:I was born in Champaign, Illinois. Both my parents went to University of Illinois. I didn't live there for very long. I don't remember any of it. I was probably a year and a half old, and then I ended up moving to Greensboro, North Carolina where I spent pretty much my whole childhood through high school there, and so really call North Carolina home. Chris Erwin:Are your parents still in North Carolina today? Kevin Gould:No. My background on my parents. My dad is a professor of sports psychology. He also had a pretty extensive private consulting practice where he worked with a lot of athletes, and then my mom's a grief counselor. My dad ran the Sports Psychology Department at UNC Greensboro, which was a public college down in North Carolina. Then, after I graduated high school, he ended up going up to Michigan to Michigan State where he leads that department there still to this day. They're up in the cold now. Chris Erwin:Okay. Got it. What was it like growing up with a sports psychologist in the household? Were you like a big sports family? Were you a big sports fan yourself? Kevin Gould:Growing up I was a huge sports family. I think North Carolina is really known for basketball, so outside of Greensboro, you had Chapel Hill, you had Raleigh, you had Wake Forest, you had in that sort of like 90 mile radius. You had Carolina, Duke, NC State, Wake Forest. I also grew up in the era of Michael Jordan and the Bulls. I was a huge Bulls fan. It was really… Looking back it was really interesting having my dad as a sports psychologist. Kevin Gould:It's one of those things when you're a kid you don't fully appreciate it, right? Chris Erwin:Yeah. Kevin Gould:It was a little bit less of like necessarily my dad directly teaching me these things, but it was me picking up just from being around him and being around all these elite athletes the importance of positive thinking and mental toughness, because the really interesting thing and why sports psychologists are in business is primarily for individual sport athletes. He worked with a lot of tennis players, downhill skiers, race car drivers. If you're a car driver and you get in a serious wreck, that's in your head man and it really is hard to get that out of your head. There's a lot of mental work and mental toughness that goes into play. Kevin Gould:I think what ended up happening was sort of learning by osmosis and just being around all that, it really, to this day, I try to have a really positive mindset. Life in business as a roller coaster, right? So, really just being able to fight through that wall and having mental toughness is one of the key takeaways for me out of that. Chris Erwin:Yeah. I played some individual sports growing up like tennis and I remember how often I would get in my own head, and then reading a book called Inner Tennis, which was the psychology of the sport and just how powerful that thinking was. It's interesting that you highlight that. Kevin Gould:100%, and so my dad wrote the textbook for pretty much it's national use for sports psychology. I don't even remember going to the university and sitting in on the college classes and have to stop, I didn't understand. I was 8, 9, 10, right? Chris Erwin:Yeah. Kevin Gould:But the other half I really I think just picked up, again, just by listening and being present and being there. It was a super interesting experience. Chris Erwin:Was your mother in a similar field? Kevin Gould:They're both in the field of helping people. My dad was in the field of education. My mom was a grief counselor and she runs a non-profit still to this day. Quick kind of back story how that came to be. I had an older sister who actually died from a really rare metabolic deficiency before I was born, so I never had a chance to meet her, but for my mom at the time she really became like a pioneer of finding out more information about these metabolic deficiencies and helping educate other parents who maybe either lost loved ones to these or had children with these deficiencies and what was interesting is… Kevin Gould:Never really talked about this before. So, I've had this deficiency my whole life. I have to take medicine every day. I'm completely fine. I honestly don't even really think about it that much, but it is something that if left untreated is super serious. My mom really dove into helping other parents, particularly parents who've lost loved ones through this certain set of metabolic disorders. I think both of them were really, really loved to help other people. Again, my dad through the education lens and my mom's through sort of the grief support and consulting lens. Chris Erwin:Look, we're going to talk a lot about the many different businesses that you founded, but I just have to ask knowing about this condition. You said that you don't think about it often, but if you do take medicine for it every day, does that also cause you to think about your mortality and each moment counts and it's why you've maybe built so fast so early in your career? Have you ever thought about that? Kevin Gould:That's an interesting perspective and take on it I think. Look, I take medicine like three to four times a day and it's so ingrained in me, because I haven't known anything different. So, if you've been doing something your entire life, I don't know anything different than that. We can get into my drive and I think what drives me. I think maybe there's subconsciously some element to that. I don't know how much it plays in, but I mean, look, I think as we get older too, you obviously think about like what's important in life, what are you doing? What's your purpose? Kevin Gould:I think that could for sure have some play in it, but it definitely I don't think was the driving force for what drives me, but I think that's a really interesting take and perspective. I think there's some element of that that probably subconsciously comes into play. Chris Erwin:Yeah. All right. Well, let's talk about some other seeds of entrepreneurship in your early life. Did you know from early on that you wanted to build companies for a living or any other examples of skill sets that you're working on to help make you the entrepreneur you are today? Kevin Gould:I knew I wanted to be entrepreneurial. I just didn't know, one, how to go about it, where to start, what to do. We grew up sort of right around when the internet was starting to come up, but there wasn't YouTube, there wasn't a lot of information and education out there and people to look up to. Again, my parents were educators so they weren't necessarily in business. Kevin Gould:Then, I just didn't really have a lot of mentors when I was younger that I could look up to in North Carolina from a business perspective, but I feel like I just naturally gravitated towards… I was that kid that was the hustler that was always trying to start a side business. I have this memory that comes to mind. I was a swimmer growing up and the South and North Carolina, the community swim club over the summer are big things, and every summer there was this organization, it's called Swim for Cancer. Kevin Gould:The whole premise of Swim for Cancer was you would go raise money in exchange for swimming laps for cancer. The contribution of the young swimmer was go around the neighborhood, raise money, and then you'd swim a certain number of laps in honor of this organization. What it did at the time was I really was thinking back, I developed a lot of my sales skills through this, because I had to, middle of the summer, it's like a 100 degrees, humid in North Carolina, and I'm going around the neighborhood and I really had to figure out what my pitch was, right? Even though it was a non-profit, I was like 8, 9, 10 years old, I'm like, "How am I going to convince these people to give me money for this non-profit?" Kevin Gould:I remember going up to the doors like, "Hey, Mrs. Johnson this is Kevin. I'm swimming for Swim for Cancer, would you like to sponsor me?" Just through that, through knocking on 200, 300 doors over the summer, I started to sort of refine my pitch based on what was working and not working. Again, I didn't think that much into it at the time when I was at 8, or 9, or 10, but it was a really great learning experience that just translated to people skills later on in life, because I had to constantly adapt to the moment and every person was different. Kevin Gould:Mrs. Johnson was different than Mr. Jones who was the hard-ass guy, I'll be like, "How am I going to convince this guy to give me money for the non-profit? He barely wants to open the door." Then, at the end of the summer, you raise all this money, you swim all the laps, they have these awards, and then this is where I kind of learned in life like, "Look, everything in life isn't fair." Because I was like, "Man, I busted my ass all summer. I raised…" I don't know, like 2000 bucks or something from everyone in the neighborhood. I was like, "Yeah. I'm going to be the number one raiser in the city." Kevin Gould:I remember they called up the awards and they're like, "Oh, in second place is Kevin Gould with 2000 bucks." I was like, "Wait. Who could beat me?" Then, this one girl got $5000 flat and it was the check from the rich grandfather. I remember thinking, I was like, "Damn." Look, good for her, but I was like life isn't fair. It was a good… That whole experience was a great learning lesson, and then just throughout life I ended up working at that community pool. Kevin Gould:First started when I was 14 at the snack bar. That was a sales role, and then I became a lifeguard. You had to have a lot of people skills as a lifeguard, so I was always sort of training and not even knowing I was training for what I was doing today through all those things when I was a kid. Chris Erwin:I loved the story about raising money for cancer through the swim marathon. I also did a similar thing where I grew up in the Jersey Shore. In addition, I was also a boy scout and we used to sell Christmas, restoring Christmas. I remember I would take my bike out and go down these different driveways, knock on a random person's door in my town and sell them on a wreath and try and get money from them. Chris Erwin:It was like in the moment you feel awkward, you don't feel any confidence, but you start to develop those reps over time and you get better at it. Then, as you get older like sales is everything. It's not about just getting money from a client, it's about raising investor capital, getting your team excited, recruiting incredible team members to help build the vision that you have, getting buy-in from your friends and family, all the above, so what cool training you had early on. Kevin Gould:Yeah. It was amazing. To your point, every situation in person is different, right? You sort of have to in life and in business, you have to be able to adapt very quickly to the person and to the situation and everyone responds differently. For me, looking back that was amazing. I think that gave me an amazing head start and I didn't even know it at what I was doing at the time. Chris Erwin:Yeah. All right. Now, let's start to fast forward a bit. You go to UNC Wilmington, while you were there, was that a meaningful point in your life? Did you learn a lot or was it just a rapid stepping stone? Kevin Gould:When I was in high school I'd say I was an average to above average student. There was a lot of things that I was disinterested in and I'd always sort of asked my parents, "What am I learning this…" I was like, "Why am I learning this? I can't apply this to my real life?" Kevin Gould:There was always a little bit of that like, "What's the point of school because I don't think this is going to help me in the future?" I think that perspective was half right half wrong. I think I was a 16, 17-year-old kid just like stuck in school and there were a lot of elements that were helpful, but also, for me, there weren't a lot of things that I felt like were helpful for what I wanted to do. Kevin Gould:Anyways, I got into a couple of schools in North Carolina. I don't think I got into Chapel. I can't even remember. I don't think I got into Chapel Hill. I didn't have… Our high school super competitive, didn't have good enough grades. Got into UNC Wilmington, which is a pretty good school. I mean for me, what was important was on the beach. I was like, "All right." Greensboro. I'm going to what I thought was the coolest place in North Carolina, which is Wilmington and Wrightsville Beach, and got down there. Kevin Gould:I spent three and a half years there. I graduated a semester early, because I got AP credits. I studied business. I think it was marketing with I think a minor in entrepreneurship and leadership studies. But, again, college I think can lay the foundation, but teaching entrepreneurship is a really hard thing to do and learning entrepreneurship through a book or a class or case studies can maybe you can learn a few things, but really entrepreneurship you just have to jump in and go. Kevin Gould:I think looking back elements of it were helpful, elements of it probably weren't necessarily helpful, but at the time there wasn't an option like there is today for an 18-year-old where if I was 18 today, for me, personally, I probably wouldn't have went to college, but there wasn't any other option back then. It was still like you better go to college and you need a college degree to get a job, and so I had to go. It wasn't really like an option not to go. Chris Erwin:Yeah. I totally agree that that is changing. It used to be, as you said, if you can afford to go to college and you get in, you go to school and that's just what you do right after you get out of high school, but nowadays there's a lot more options. I think people are more open-minded and they don't want to incur the ridiculous student debt. So, questions are, do you take a gap year? Do you travel? Do you go work somewhere full-time, and then go enroll in school with more focus or do you not go to school and maybe do a trade school or learn how to program? Chris Erwin:I think that is very empowering to our new workforce. I agree that for certain people even if you have access to college, it's just… Yeah. It doesn't make sense. Kevin Gould:What's amazing now is there's the power of choice and the power of information that wasn't necessarily there back then for everyone. I think young people have incredible opportunities now and there's still things… If you want to be a doctor, you have to go to school. Specialized things, there's no way around it, but I think for someone who wants to be into business, luckily, there's a lot more flexibility now and you've got a lot more options. Chris Erwin:Speaking of business, after UNC Wilmington you head to LA. Your first job is at talent agency WME, but you were in LA for about a year and a half or so before you started your full-time role there. What were you up to? Kevin Gould:Yeah. Actually, after I graduated, so I graduated in the winter. It was a semester early, so I didn't get out to LA for a few months after that. I had to kind of get my bearings, get everything together, and then I drove out, and then there was a little, maybe a little under a year and a half period where I honestly, man, I was right out of college, I was 21, didn't know what I wanted to do. Kevin Gould:I was in college, so I worked at… I had a bunch of odd jobs. I worked at the Student Rec Center, then I became a certified personal trainer. I thought I wanted to start my own personal training business for a while. I was like, "Okay. This is something like I could be an entrepreneur, do something at the time, which I thought I loved." Then, I moved to LA and I kind of had odd jobs for a while. Kevin Gould:I was personal training. I ended up personal training a lot of people in the entertainment business. I got a lot of referrals, some really high level working actors. Chris Erwin:How does that happen? You show up in LA, you have an East Coast network, and all of a sudden you're training people in entertainment. How does that start? Kevin Gould:I knew a couple people out in LA at the time, and I was always good at sort of connecting. I think it Myspace at the time. I was trying to just connect with people. I knew a couple people out here, and then it kind of like was anything, it was just… I think I was pretty good with people. I was great at getting referrals and kind of built like… It was a very short period of time, but a small book of business for myself. Kevin Gould:I mean, dude, I got a real estate license. I was all over the place. I was like, "I'm going to be a real estate agent to the stars. I'm going to…" I just didn't know what direction I wanted to go in, and then I sort of started reading up on the talent agencies, and then someone at the time, on the client side connected me, and so got into WME probably 15 months after I got out here. It was such an experience, man. There is nothing like going into one of the big talent agencies, and really at the time it was… It still is. It's WME and CAA, right? Kevin Gould:Going in to the mail room where you do anything that they say. It was like a crazy experience, man. I remember you get in the mail room, there's a class of 10 other people that start the same week as you, and so you kind of form this bond with those 10 people that are in the class and everyone's kind of trying to size each other up. It's super competitive, but you have to do anything that the agents say. Kevin Gould:You're not even an assistant, you're not an assistant yet, you're getting called up by an agent, and they're like, "Hey, I need you to go get me a coffee, make sure it's like seven scoops of this. Don't do six. Make sure you stir it. If it's not hot, I'm going to make you go back and get it." At the time, that's the worst job for me, because I don't even drink coffee. I'm literally trying to google like how different coffees are made. I wasn't that sophisticated. I wasn't drinking coffee at 21. Kevin Gould:You literally run errands for all these agents and you're delivering scripts to actors. You have to go deliver scripts. It was like a crazy, crazy experience, man. Chris Erwin:Yeah. When you started, you are signing up to be a yes man. People call you do whatever they need, the talent, the agents, what have you. Just within the first couple weeks, were you energized by that? Being like, "All right. I'm a yes man, but what a cool environment to work in," or was there a little bit of an itch saying, "I really want to have my own path here and this feels limiting?" What was going through your head? Kevin Gould:Yeah. There was definitely an element of, wow. The energy inside an agency is insane. Everyone's moving and shaking and there's information flow inside an agency that you don't get anywhere else, right? You sort of like get plopped into the agency and it's this hub of just information of everything that's going on in the entertainment world and you're like, "Whoa." You're seeing huge actors walk down the halls and you definitely… When you're a 22, 23-year-old, you jump in there, you're like, "Wow. This is really cool." Kevin Gould:At the same time I was already thinking, "Okay. How am I going to quickly get out of the mail room, become this and like the path to become an agent?" I was like, "I got to get out of doing this." How am I going to kind of make the jump to do something else? Chris Erwin:I think that you have mentioned that you started early work in the Digital Department and doing some of the verse like digital and influencer deals out there. What were you up to? Kevin Gould:Yeah. Slightly different though. At the time, there really wasn't that much of a Digital Department at WME. There was one person. I started on a traditional talent agent's desk. I was working with that at the time, all of the young Hollywood type… The CW actors of 10, 12 years ago, right? Those would be digital influencers now. At the time it was like the it people of young Hollywood, which is the stars of the CW or Twilight or whatever, or Glee or whatever it may be. Kevin Gould:Then, I jumped around to a couple different desks over the years, because you become an assistant, you work for an agent for a while, and then you sort of move up to different desks. I worked across the Talent Department, and then I worked across the Non-Scripted TV Department, which at the time was starting to do a lot more digital work. Then, there was literally a one-person Digital Department. I think maybe it added one more person when I was there. Kevin Gould:I wasn't in the Digital Department. I sort of started creating my own universe of what I thought was digital at the time just on my own. I think I was the worst assistant, because I was trying to figure out how do I do the least amount of work I can as an assistant and get by and do a great job for the agent, and then sort of run my side business on the side where I just started naturally gravitating towards what was going on in Silicon Valley. Kevin Gould:Every free minute I had I was reading TechCrunch. I was reading all the Silicon Valley blogs at the time about what was happening there and I started to see- Chris Erwin:This was around 2010, 2012? Kevin Gould:It's like 2011, 2012. The first year I was really just in it just learning the talent agency side of the business and I also learned the things I didn't like to do. When you're an assistant in the Talent Department, you're responsible for every couple of weeks you have to cover a script. The agencies get tons of submissions. The agents aren't going to read it, the assistants have to read it. You get assigned a script to read. I started reading these and I had to write a summary and I'm like, "This sucks, man. I don't want to read scripts and summarize a script." I actually started paying people on the side 50 bucks to do it for me because- Chris Erwin:You're arbitraging time. Kevin Gould:I was arbitraging time. I was like, "I hate doing this. It's not…" That made me really realize, I don't really want to be a traditional talent agent working with actors, because I don't like reading scripts. It's fun to watch movies, wasn't fun to watch scripts. Then, after the first year that's really when I started to get really intrigued by the digital space, and which then sort of led me to after just reading about it for a while, seeing some of these really cool companies popping up. When I'm reading TechCrunch, they raised a little bit of money, and I'm like, "Man, I feel like if they had some entertainment connections, I could be helpful to them." Kevin Gould:I just started emailing these like cold emailing from the WME email address. "Hey, this is Kevin, I work at WME. I'd love to meet with you guys. I think I could be helpful on the entertainment side." Then, on Fridays, I'd kind of fly up once or twice a month to Silicon Valley and just take meetings with these people. Chris Erwin:You're meeting with investors and CEOs, founders of companies? Kevin Gould:This was what I found interesting. I found a gap where people being young, people thought I had something of value that they didn't. I couldn't do shit for anyone in the talent agency. Like, "What am I going to do for an agent that's been there 20 years?" I didn't have a skill set that they didn't have. I would have to try to be them, right? Chris Erwin:Yeah. Kevin Gould:But I saw this gap where all of these founders and even these VC funds, they had no clue how the entertainment business worked. I was like, "Wow. I can be that bridge that sort of sits between both worlds." I really spent a year just getting to know the space, flying up, meeting with people, building the Rolodex, plugging them into relationships and not even asking for anything just to sort of build some relationships. Chris Erwin:Yeah. Do you remember some of these companies? Who are some of your first Silicon Valley clients? Kevin Gould:Well, maybe I'll cut to kind of how it officially kind of came to be, because before it was… I remember at the time I was sort of signing clients on the side. She's a really good friend of mine, Jesse Draper. Do you know Jesse? She runs a VC fund down in LA. Chris Erwin:I think I met her when I first moved to LA in 2012. I don't remember she was like on the cap table for big frame, but she was like around that whole world. Kevin Gould:Yeah. We put her with Big Frame. I signed her on the side as a client and I was like, "Okay. We're going to build out a huge digital show for her." She was plugged into Silicon Valley. She was one of my first clients while I was at WME that I like took on and worked with from a, not a company necessarily, but a person and her and I are still really great, great friends to this day, but then there were just a lot- Chris Erwin:Kevin, to be clear. The business was not through WME, this was through you individually? Kevin Gould:No. Not yet. Jesse was through WME and I signed her, I was at WME, and the agent that I was working for at the time was really supportive, and all the other businesses I was helping at the time, because I was at WME, it was really informal. I wasn't taking money from them. I was just doing it to learn the space. What it allowed me to do was refine my understanding of what made a good company, what made a good founder. Kevin Gould:I mean in the beginning my instinct wasn't as good. I was going after companies that couldn't get to scale, maybe didn't have the right founder, maybe there was a ton of competition in the space, and then at the time, I was working for an agent and the way the agency is laid out is you've got all the agent offices, and then there's a huge row of just like… You've been in the agency. There's a huge row of assistant desks and assistants all sit next to each other. Kevin Gould:I was sitting next to this guy, smart guy, worked at Goldman, gave up everything to come to the agency, and then he was working for Charles King at the time, who now runs Macro. We would sit next to each other and just talk about the tech space and we sort of share the same passion. We ended up leaving together and we started, what was at the time, a company called Startup Agency, which the whole idea was Startup Agency was going to bridge Silicon Valley and the entertainment side of the business. Kevin Gould:One of my first clients that we signed was, again, someone who's become a really great friend to this day. It was a company called Gift at the time, which the whole premise of Gift was a digital gift card app that could buy, send, sell, receive digital gift cards and I met CJ, the founder… I went to TechCrunch Disrupt, the big conference. I saw him present on stage. I went up and said, "Hey, man, I've got this company called Startup Agency…" Chris Erwin:You just approached him cold? Kevin Gould:Just approached him cold. He kind of looked at me like, "Who's this guy?" Kind of blew me off. I said, "Give me your card." I gave him my card. He gave me his card, and then the next week I called him, he was still apprehensive. I got on the phone. I was like, "Look, I can really help you out. If you could get to anyone in the entertainment business, who would it be?" Kevin Gould:He said, at the time, Giuliana Rancic was a new mom on E. Perfect for what they were trying to do as an ambassador for their business. I said, "Okay. Give me a couple days." I came back a couple days later. I said, "Hey, I got a call set up with Giuliana's manager and her team and Giuliana. Let's put a partnership together." Two weeks later, she came on as like a big face and an ambassador to the brand, and then we did a ton of other things for Gift along the way. Kevin Gould:That was one of the first clients, and then so Tim and I is still a good friend. He ultimately wanted to go more in depth with us, a single company, and that's when sort of Startup Agency kind of pivoted. I rebranded and kind of became an element of what Kombo Ventures is today. Chris Erwin:You go full into Startup Agency I think in 2012, right? Kevin Gould:Yeah. I think 2012. Yeah. It's the end of 2012. Right around there. Chris Erwin:Okay. Kevin Gould:It's funny because I think some people have very linear paths. They were like here for three years and here for two and here for a year. Mine was very like it all sort of blended together. I was at WME and I was trying to sign these people on the side and have my own business, and then I sort of moved into Startup Agency, and then that sort of morphed into Kombo. Kevin Gould:There was this constant just evolution of what I was doing as opposed to a hard rigid like, "Here for this year, two years, three years." It just sort of morphed and evolved over time. Chris Erwin:Yeah. Kind of like the image that's coming to mind is a plant or a tree that's growing, and then there are these branch offshoots that might be like, "Oh, I'm incubating this idea. See where that goes. Maybe it grows maybe it doesn't." Then, there's this other offshoot, and then it becomes like a through line where the core of your career and all these different things build upon that and reinforce it, but then can take you serendipitously in different directions. I feel like that's what you did. Kevin Gould:Life is all about serendipity and that's a good analogy you made about the plants and different paths. Then, it still ends up all working up to the same place, but it kind of diverges here and there, but it all ultimately, even if you don't think it makes sense and at the moment it ends up making sense. That's life. Chris Erwin:Yeah. 100%. Startup Agency, and then I think that you take on a 10-pole client in Videogram and Cinemacraft for a couple years, but Kombo, what is now known as Kombo Ventures, which is a hybrid talent management, IP, incubation studio, digital agency, consumer brand launcher, that also really kind of takes off at the same time. Kevin Gould:So at the time there's this company called Cinemacraft. They had a product called Videogram, really interesting sort of early video product that they had an algorithm that allowed basically videos to be spliced and diced algorithmically to pull out the most key points of the video. It was mostly like a B2B sales play where you sell into studios and networks and content providers. It was part of Turner at the time had this thing called Turner Media Camp where Turner was funding startups, and so that as a client at the time, I got super involved. Kevin Gould:I was really part of like the founding member of the team there. I wasn't the founder by any means, but was on the founding team and that was a great experience to get a little bit more operational in one company where I still had other clients at the time, and sort of I ultimately realized I wanted to at that time be involved across multiple clients, and really build out Kombo and the whole model of Kombo sort of shifted into a real agency where I was looking for… Kevin Gould:The thesis was go find late seeds, series A, sometimes series B companies that didn't have someone internally that had my relationships Rolodex, know-how of the entertainment business. Go to them and have a sort of hybrid model where I would take a retainer, because I needed to get paid, take sweat equity. I didn't have a formal finance background, so what that allowed me to do was learn all about cap tables, all about financing, learning by just osmosis of just being around it. Kevin Gould:Then, ultimately, what I realized, it's like, "Wait a second. These companies that I'm taking equity in…" Because I'm super particular and I wouldn't just work with any company, they all have zero trouble raising money from top tier funds. I was seeing I had a firsthand view of how well the company was doing, because I was very integrated with the companies. I started negotiating to let me invest in the last round of funding, because at the time, I was cutting small angel checks of what was 10k or 15k or 20k to them, at the time I was taking that consulting money, and then dumping it back in. Kevin Gould:It became this really interesting model where I had a couple wins that really worked. I had some that obviously went to zero, but the ones that worked, worked well and most importantly what it allowed me to do was I basically got to make money and get a really good generalist view of how lots of different companies are run, how lots of different founders work, because they all work different. It was just amazing at that time of my life to be able to do that. Chris Erwin:Well, and I have to say, so a few points. One, that rubric you talked about, flying up to Silicon Valley, starting to get a sense of what companies were meaningful that you felt are worth betting on versus not. You started to create that filter that you likely applied now at Kombo. So increasing your likelihood of success, better return on your time. Second what I'm hearing is that early stage companies, seed series A, getting them to pay you a monthly retainer as an advisor is not easy. Chris Erwin:I run an advisory business myself. I specifically target later stage companies that have cash wherewithal. So impressive that you're able to get them to spend money on you, but then also they want results often, and so you must have been delivering to have maintained those relationships. Kevin Gould:So very, very good point. It's really hard to get startups to pay you money when they're obviously very cash conscious, particularly if they're that series A stage where paying a $5000 retainer a month or whatever it is that I was charging back then was hard to come by. What I did was I always delivered before I asked for anything. I think that's a good thing to do in just life, whether you're someone that's trying to come in a company, whatever it may be. Kevin Gould:Always deliver a little bit, show that you can drive results, and then it makes it much easier to ask for something after you've already done that. At the time, I was like young coming out of WME, it's not like Kombo was kind of I guess what it is today where it's a little bit more established and I had a little bit more of a reputation. I didn't really have much of a reputation. The only way to do that was to deliver before I asked for anything, and some people would say, "Oh, well, that's a waste your time. Well, what happens if they don't compensate you or whatever?" Kevin Gould:I look at it a completely opposite way. It always… At least, for me, it always ended up working out. Even if I didn't end up working with them, I still know those people to this day. I can call on a favor. I've gained a relationship, whatever it may be. Maybe it took me 5 to 10 hours of work to put in to try to gain the client, but that's the only way I could get them was to deliver, and then ask later. Chris Erwin:Yeah. You were looking at it from a long-term point of view, lifetime value the customer. So, by doing the work up front, even if you don't get paid for that say like 5 to 10 hours, that could be a customer for the next 10 to 20 years of your life. They can be paying you cash retainer fees. They give you access to their cap table. They refer you to other advisory clients, because they like you. You're able to make other angel investments. Chris Erwin:It's incredibly valuable to put the work in, which also filters if a company appreciates that, that's someone that you want to work with. You feel them out over time. It's a two-way interview. Kevin Gould:100%, and life is a series of compounding relationships. You put in on that work, you help people out, you do good by people, and all of that over time starts to compound to I think kind of what it is today where I feel like I know a pretty good amount of people. I've put in a lot of favors for people, if I ever need to call in a favor, I probably can. It's just this like network effect that continues to expand over time. Kevin Gould:I try to encourage all these young people that are trying to get in it for the quick money. It's just take a step back and just think a little bit about the long-term and there's other things other than like the quick hit that are going to be ultimately a lot more meaningful and beneficial to you long-term. Chris Erwin:Something else I just have to quickly touch on here. I think you mentioned this when we last spoke, but credit card arbitrage with your angel investments. So, you are making these small cash retainers as far from life-changing money, building a small business, so probably not a lot of extra cash going around, but you're putting money back into your clients, so you're like not diversified. If a client goes away, you lose your angel investment and you lose that retainer, but you're even tripling down in a way because you were going into credit card debt so you can put more cash into these companies, is that right? Kevin Gould:I'll even go one step beyond that. I remembered another thing I did, which was crazy. One was I thought, "Okay. I've got all these access to these incredible deals." For whatever reason in my head, I've never had that risk alarm bell. For me, anything I do I don't think is a risk, because I feel like I've assessed the risk and I feel like if I'm doing it, it's not a risk. I ultimately know there is a risk, but I don't know, my brain has always operated a little bit differently in terms of risk profile. Kevin Gould:I said, "Man, I've got $40,000 of a line of credit on one of my cards and I'm looking at the interest rate, I'm like, "Okay. What happens if I basically go max out this card and basically play interest rate arbitrage where if I can get into a couple of companies there's the…" The downside of it might go under, but there's the upside of, "Look, maybe it's a 15% interest rate a year, but if this thing can 3x, 4x, 5x, 10x, whatever it may be, that's a pretty good bet." Kevin Gould:I did two things. One was I played credit card arbitrage. The second was I think I had… I forgot what I had in my Roth IRA at the time and I cleared the Roth IRA account, and cleared it out, and then took that money and invested it in startups. Chris Erwin:Wow. Kevin Gould:For anyone listening, I would never recommend doing that. It's not a strategy I would recommend, but I don't know. It made sense to me. It's hard to explain, because it rationally doesn't make a lot of sense and I'm a pretty grounded rational person a lot of ways, but I'm also willing to take a lot of risk. I don't know, that made sense to me. Chris Erwin:Yeah. I think liquidating an IRA, I think there's like a 10% penalty on top of that too. Kevin Gould:Yeah. I had to pay the penalty to liquidate it too. I had to pull out the cash, you're not earning interest on the money you're gaining, you're also paying the pre-liquidation penalty, but I got enough capital between the credit card arbitrage, the IRA, and the incoming revenue that I had coming in on the agency side of the business, because I was just basically paying my rent. I'm pretty simple. I wear like basic hoodies, t-shirt. I didn't buy a lot of fancy stuff and that's how I did it. Chris Erwin:In these early days, was there ever a point though where there was like a cash crunch? Every founder, and like this is me like every week, "Oh, are we going to make payroll this month? Oh, here's all the things that could go wrong and put us out of business." But you need to think optimistically. Were you ever down on your business? Kevin Gould:Luckily, I kept it really lean at the time. It was more about like, "Am I going to eat or not going to eat?" I always had enough to… Again, I feel like one of my natural skill sets was sales, so there was always enough of a client base to cover. We'll talk about I guess in a little bit the brand side of things, because when you're running a brand, a larger brand there's a lot of moving pieces on cash flow. But because I kept it lean, I was generally okay, but I had to really not live beyond my means, and also always be on the hunt for new clients and new business development. Kevin Gould:I definitely wasn't swimming in cash, because, again, I was taking lower retainers in exchange for these equity stakes, and then when there were some cash crunches, serendipitously, a company exits and I get a payout or I close a bit deal. I don't know, man. It always ended up somehow writing itself and, yeah, it was crazy. Chris Erwin:Yeah. I think that's the success formula. It's hard work having some diversified bets, and then a bit of luck where things just work out, and resilience. In those tough times not hanging up the towel. Be like, "No. We can get through this." Because all startups they just need a little bit of time. With time, the worst that can happen is you go to zero. The best is like the sky is limitless. Kevin Gould:That's exactly the way I think about it. The worst that can happen is it goes to zero, and ultimately, you learn from it and you start over. I know that sounds very simplified, and so a lot of people I think going to zero is that's obviously terrible, but for me, I'm like, "All right. I'll just from scratch and rebuild." That's kind of how I always thought about is the worst that happens is I learned a lesson and I got to rebuild. Chris Erwin:I like how Jocko Willink describes it who's former special forces and he's now an incredible executive and leadership coach and has his own podcast and much more. He's done the scenario. He goes through his worst case scenario planning, which is like, "Okay. If I'm really making pennies, then I will have a blanket on a concrete floor and I will eat beans out of a can." He's like, "That's not that bad." He's like, "I've had worse in combat scenarios." Chris Erwin:It's like when it's uncertain of how bad it can get, you freak yourself out, but when you actually get there logically, you're like, "Oh, I can do that for a few months. I can do that for a year. Sure." Kevin Gould:100%, and obviously, you don't want to do it, but you'll ultimately be okay. Then, it's just a matter of being resilient and getting yourself out of it and coming up with the next thing. Ultimately, that's like all business. If businesses can't get creative and continually be ahead of what's next, they're ultimately going to find themselves in that position anyway, so you have to constantly be coming up with new things to reinvent yourself, get creative. I don't know. That's how I think about it. Chris Erwin:Yeah. Cool. All right, Kevin, let's talk about how Kombo Ventures has evolved over the past couple of years. You've had some very exciting developments in your company where in addition to all of your agency management, IP studio work, you've now launched three very fast growing direct to consumer brands. Let's start out, what was the catalyst to evolve Kombo Ventures, and then specifically get into beauty products? Kevin Gould:Yeah. A couple catalysts, and maybe I'll cut back slightly, and then loop back into how this all kind of came to be. After running the agency side of the business for a few years, I was seeing the rise of influencers and big digital influencers, content creators, YouTubers, and thought there was a gap in the market where a lot of these talent needed to think about their brand as a real scalable business. Kevin Gould:I ended up basically starting another part of the agency where more of a management company where we were just managing and signing digital YouTube creators, big talent, and so for a while it was a split of still working with companies and doing all of the advisory agency services we were talking about, which is one part of the business. Then, the other part was managing these talent. Kevin Gould:On the beauty side, one company probably five, six years ago I got really deep with as an investor. Sort of fell on hard times now with the events, business and COVID and everything was BeautyCon, and through BeautyCon, I really saw, one, the influence that influencers have on the beauty business. Two, the scale of beauty businesses and how much they can scale. I think they were always very forward thinking from an e-commerce perspective. Kevin Gould:Then, the other we're seeing through the influencers that we were managing was like just even at a very basic level when they had their own merch business, the amount of scale that one influencer could get from moving merch. Which then led me to, "Look, I really want to start building my own brands." I'd say in summer of 2018, I had known Sharon Pak and Jordynn Wynn for a while. They were basically like the first two employees over at ColourPop Cosmetics, big cosmetics company. Kevin Gould:I slid in their DMs on Instagram. I DM both of them together and I said, "Hey, what are you guys up to? I'd love to catch up." I schlep over to Calabasas because they were working out of Oxnard, we met in the middle. I sat down. I was like, "Look, if you guys could start a brand and what space would it be?" We sort of just started talking and they were like, "Look, we think the hair space is a really interesting space. We don't think it's been innovated." You're like, "Color cosmetics has. There's a lot of legacy players, but they're not great at social content creative like sort of influencers." Kevin Gould:I kind of went back that night and did a bunch of research. I came back a day later and I said, "Hey, here's all the research on the space. Let's do this." They're like, "Whoa. Are you serious?" I was like, "Yeah. Let's do it." Chris Erwin:You were like jazzed up immediately? Kevin Gould:I was jazzed up immediately. I was looking for co-founders that… It's important to have co-founders that can do things you can't and vice versa, right? Chris Erwin:Yeah. Kevin Gould:I think their core expertise was social, creative, community building online, and so we partnered up and the brand launched. It was a soft launch, but it launched in October of 2018. That was the first brand. Chris Erwin:This is called Insert Name Here. Kevin Gould:Insert Name Here, INH Hair for short. When we started, it was primarily actual hair. Like Ariana Grande style ponytails, like that ponytail she always wears, hair extensions, wigs, lots of hair products. It has since transitioned into overall hair business where we sell blow dryers, straighteners, hot tools. We have hair color now. It's expanded a lot. Then, cut to last year there were two other brands that I launched and co-founded. Kevin Gould:One was also in the beauty space called Glamnetic. It is in the women's eyelash space. I did that with my co-founder Anne McFerrin, who's incredible, and sort of similar in that she is incredible at social, creative content, community building. I think a real visionary from a product development perspective. We launched that. Then, the third brand was called Wakeheart, which I did… This was done a little bit differently. Kevin Gould:It was done with the Dolan twins who were two big YouTubers and digital influencers. It's a fragrance and scent brand, really aimed at like Gen Z and young Millennials. The through line is that with all these brands we're like, "Okay. Look, we need to get these things profitable within six months or less." That was like one goal we set. We're going to run these things lean. I wanted in the beginning a pretty large degree of autonomy. I didn't want to raise capital. So, self-funded the businesses- Chris Erwin:Jointly funded with your co-founders or were you just contributing capital? Kevin Gould:Different on each one. One of them I funded all of it. Two of them, I think we split some of it. Then, I was bringing… Mostly I was bringing the capital, and then I was bringing all the op side, everything on the operational side of the business. Then, I'd say I'm pretty strong on the marketing side as well, and so bringing a lot of that to the table and kind of cut to today. There's these three brands running, we still haven't taken on any capital for any of the brands. Man, there's like 90 something people across everything now. Kevin Gould:The brands grew really, really quickly. It obviously has been a very interesting year with COVID and how sort of everything accelerated from an e-commerce perspective. But it's been a lot of fun. Chris Erwin:Yeah. Going back to meeting the co-founders, how did you sell them on you? Because you show up… I think you kind of knew the ColourPop cosmetics team, but getting them to launch a business, change what they're doing, take on a bunch of risk, sign up for a lot of work. How did you get them excited about these ideas you had? Kevin Gould:You know what's funny is I feel like you'd have to ask Sharon and Jordynn, but they've kind of talked about it before. I think they like did… I don't know if they thought I was that serious at first, right? I was that serious. I literally sat down, and I said, "Hey, if you could launch anything, what should we launched?" Then, literally a week later we're meeting every weekend while they're still working like getting this thing strategized and planned and going. Kevin Gould:Yeah. I don't know. I think it was just an open honest conversation. I was like, "Look, we think there's a big opportunity here and let's take a shot at this and do it." I think to their credit too, I think they wanted to start… It was all serendipitous, right? They wanted to start their own business at the time and I think we all complimented each other in terms of the skill sets that we brought to the table, and so it just made sense. Chris Erwin:Then, you also said that you brought ops expertise to the table, but you don't have a background in launching CPG, e-commerce businesses, in fulfillment, developing relationships with manufacturers, designing packaging, so did you hire a team to help you figure that out or did you do it yourself? Kevin Gould:I've had my right hand guy, Lucas, who's been with me for a while. He's awesome. He also did not have a e-commerce op background. He had a banking background where he was at the Soros fund, and then kind of like do anything figure it out sort of mentality. I kind of just looked at the space and I was like, "We can figure this out." It's like anything, right? You put enough time into it and just dig in and be curious and ask a lot of questions. It's not rocket science. Kevin Gould:We're not building a biopharma company. It's not something completely out of my wheelhouse. I think by virtue of seeing a lot of companies being built over the years and sort of being close to the space, I knew enough as a generalist to be able to go in and figure it out, but you're right. Never cut a fulfillment center, put a fulfillment center deal together, never had to run the back end on the accounting side for an e-commerce business before, but you kind of just figure it out as you go. Chris Erwin:Just learn by doing. Kevin Gould:Learn by doing and the key is one thing with putting up your own money is you are very conscious of making sure you minimize mistakes, right? Chris Erwin:Yeah. Kevin Gould:For me, I'm like super high touch and heavily involved in each of the brands and still am to this day and just the key is, it's like, "How do you scale as quickly as possible to minimize the major mistakes you make?" It's okay to make mistakes and we want people to make mistakes because otherwise they're not moving quick enough and learning and growing things, but from a cash flow perspective going back to the cash flow piece, you need to make sure you don't make too many mission critical mistakes or you'll be out of business, particularly if you're self-funding your company. Chris Erwin:Speaking of the cash needed, how much capital did it take to actually just first launch these brands and get the first product out the door? Are we talking seven figures per brand, was it five to six figures of cash investment? Kevin Gould:I'd say minimum six figures on each brand, and then as they grow the biggest problem was trying to self-finance an e-commerce brand, if you're growing quickly is the inventory constraints. In the hair space, cost of inventory is really high. I had to put out for sure six figures initially to get the thing going. But, again, it seems crazy to do that, but to me at the time I felt like I calculated the risk. I felt like we're going to make this work and was willing to do it. It didn't seem like a… I don't know. I looked at it from all angles and I was like, "I feel like this makes sense and the worst that happens is I'm going to lose my money and I'm going to have to make it up again." Kevin Gould:But the real big challenge wasn't necessarily that I was fortunate to have had some successes with some of the previous exits where I made some money on some of the agency side of the business where I had that capital to deploy, but the most challenging piece comes, again, when you really scale it and you have to continue to deploy capital just to finance the inventory as you go, and you're too early to go to a bank. Kevin Gould:A bank's not going to finance a business that's been up and running for a year. You're almost even too early to go to a lot of the inventory financing solutions that are out in the market today. You kind of really need close to a year for them just to even get them interested, and so at points in time, I had to deploy a lot more than I wanted to. Chris Erwin:Personal capital. Kevin Gould:Personal capital. I had deployed overall a million dollars. I'm not going to break down exactly which one it went to, but across everything, a million dollars of capital, which was, one, way more than I expected. That's a lot of money. I'm not like loaded. That's a lot of money. Kevin Gould:I don't know. I believe in the brands. I believe in what we're doing. I believe in my co-founders. It wasn't like the businesses were losing money. That incremental dollar figure that has went up over time is getting plowed into inventory. It's not like we're a business like some of these other e-commerce businesses that got in trouble where they were just blowing money every month and they were losing money on the P&L. This was for financing growth. Chris Erwin:I like what you said about starting lean with the six-month timeline to prove it out and get profitable. I think what a lot of companies, particularly digital media companies did when I got into the whole game back in 2012 was here's a vision for a business model that we can enter, and then here's how we can make money, but a lot of it didn't come into fruition. Then, it required them to continually raise money from investors, and then a lot of money was lost. That wasn't the approach for you. Kevin Gould:Well, and I think there were, obviously, hindsight for all those guys or women. It's like 20/20 in terms of what went wrong. I think there was like guilty parties on both sides. I think you had entrepreneurs that were coming up with self-justified LTVs of customers, and then they're like, "Yeah. The LTV is a thousand dollars of our customer, therefore, we can spend 500 to acquire them." When there actually wasn't enough data to really understand, what was the LTV? Kevin Gould:Then, you've got investors pumping money into the space encouraging them and basically adding on to that narrative of, "Oh, yeah, yeah, grow, grow, grow, grow, grow." Then, when the growth wasn't there and the LTV didn't back out, the investors were like, "We're cutting our losses. We're not in." You had a bunch of these e-commerce businesses that just fundamentally should have been run a much different way. Kevin Gould:I think the space is now getting reset where there's a lot more e-commerce brands or Omni-channel brands that are being run a little bit more efficiently. I think just the investor base has gotten, has been pushing companies to do that a lot more, but I was like, "We should be able to run this lean." you know, then you got to put up the money for the inventory, you got to test, you got to be in the weeds. Kevin Gould:In the beginning, I always tell early founders of social driven e-com brands, we treated Instagram DM as a sales funnel, right? Anyone that followed us, we'd shoot them a personal DM like, "Hey, thanks for following us. Let us know if you have any questions. We're here for you." That was like warm… If you're in a B2B sales business, that was our version of prospecting new customers. We had warm leads of people that followed us and we were actually going in and DMing them, having conversations with our first few thousand people that followed us on social and actually drove real revenue from that. Kevin Gould:It was just a down and dirty kind of guerrilla marketing style way of getting new customers on not a lot of capital. Obviously, as you scale that doesn't work as you scale as much, right? But in the beginning when you're doing 10,000, 20,000 a month in sales, it was a really great outside the box marketing tool for us. Chris Erwin:Yeah. As they always say in the beginning do things that don't scale. You learn from those tests and experiments, and I also like hearing about the story that you didn't have a specific playbook to follow in the beginning. You kind of learned and made your own. It's crazy I think with the number of e-commerce companies that are out there and you have Shopify and WooCommerce that you would think, "Oh, here's the playbook, here's how you find the manufacturer, here's the margin that you need." Chris Erwin:There are best practices, but you still got to figure it out for yourself and each talent situation, each product situation, each team situation is uniquely different. You just got to start talking to people, trying things out, and taking your ego out of it. One thing I've learned from you because you've given me some advice for some of our clients is you can have clients with billion dollar top line licensing businesses, but you know what? Start out with a small experiment which is maybe just a thousand units and see what works, and then you could build upon that and that's the right way to do it. Kevin Gould:100%. It doesn't all have to come at once. Start small and prove it out, make sure it works, and build from there. I think your point too on ego and I think everyone as an entrepreneur always have to self…. They always have to self-check their ego. You, me, everyone to a degree has an ego and I think to be a founder or a CEO or someone that's leading a company, and I'm certainly guilty of this as well sometimes. Kevin Gould:It's like you have to check your ego, make sure you're an amazing listener, right? You have to listen to everything. You have to listen to your team members, your co-founders, your customers, right? Even though you might have a perspective that you think is right and it might ultimately be right, you still need to take in all the feedback and listen and make sure everyone has a voice. That's always something that you continually have to refine and work on as a founder. Chris Erwin:So fast forward, you launched these brands, three brands within the past couple of years and you had a big moment this year. I think on the recent Facebook earnings call, Sheryl Sandburg, I think the number two at Facebook. She calls out Glamnetic as a great example of a fast-growing small, medium-sized business that's using their advertising platform. This is like you hear Glamnetic and the founder's name on the earnings call. It's amazing. I think you guys posted a video of that. What did it feel like? Did you know in advance that was going to happen? Kevin Gould:We did. I wasn't sure it was a go until the night before. I heard it was going to happen, but I still thought, went listen in on their earnings call… On those earnings calls, things get cut out last minute. I was like, "Who knows if this is going to happen or not." It was a really cool moment, man. I mean I think like, "Look, you got to celebrate the wins." I think that was like… I had a drink that night with my co-founder, and the guys as well. That was really cool. Kevin Gould:The business was super young, it was really a little over a year old. We've been fortunate to scale very quickly and that was just a really cool moment. One of the biggest companies in the world and you're on their earnings call, but you know what? You take the night, you celebrate a little bit. You're like, "Wow. That was cool." Then, you get to work the next day and you just keep building. Kevin Gould:It was an amazing experience. It's something that I think always remember when you're like as an early moment of the end, but I don't know. It's also weird because the brands have scaled really quickly, but at the same time I still feel like they're in their infancy. I feel like we're just getting started and- Chris Erwin:Yeah. Let's put some numbers behind that. I think that you mentioned when these brands like I think last year, run rate across your three brand portfolio, call it around $1 to $2 million of top line revenue. Kevin Gould:A little bit more like four to five last year. This year collectively 75. Chris Erwin:75? Kevin Gould:Yeah. Chris Erwin:That's like 20x. Kevin Gould:Yeah. It's been insane, man. It's been… What's crazy is like, again, it's definitely growing a lot, but I still feel like we're that small startup that's just like hustling to make it happen and the key is we have, again, I've got amazing co-founders in each brand and amazing teams. We have a lot of really young people that love what they do. I think they're learning a lot in these brands. It's been an amazing experience for them. They also put in a lot of hard work though and everyone's really, really passionate about what they do. Kevin Gould:We've got awesome teams on each of the brands. I think we figured out the playbook and the playbook's always changing. It's constantly updating, but to run a really strong e-commerce brand today, you have to do a lot of things right. You have to obviously be with an amazing high quality product, that's number one. You don't get in the door and scale otherwise. Then, you have to be killer at… It's like the flywheel, social content, creative, influencer marketing, paid media, retention, email, SMS, a loyalty program. Kevin Gould:That whole flywheel has to be running in lockstep and in sync in order for the brands to scale, otherwise, what happens is if you only have two or three of those, the barrier to entry to start an e-com brand lower than ever, right? Chris Erwin:Yeah. Kevin Gould:Super easy to get a Shopify site up. Let's say you own a brand, then, it's fairly easy… I wouldn't say it's fairly easy, but it's easier to get a brand to seven figures in sales, right? It's become easier to do that, but still I don't want to discount that that's really still hard to do. Then, take a brand to eight figur
Key Episode Takeaways: 1. Learn about the unique differences in creating digitally-native brands...and why larger companies are looking to these brands as innovators as they become more omnichannel. 2. Understand the power of influencers in marketing and building top-of-funnel DTC traffic. 3. Learn about why modern marketers must be generalists that think cross-channel and throughout the entire supply chain. 4. Hear useful tips from a serial entrepreneur disrupting the beauty space. *** About Kevin Gould: Kevin is a superstar serial entrepreneur, talent manager, brand builder, and investor. He is the Founder and CEO of Kombo Ventures and is also a co-founder of three direct to consumer brands; Insert Name Here, a hair extensions and product brand, Wakeheart, a fragrance and scent brand aimed at Gen Z and young millennials and co-founded with the Dolan Twins, two of the largest digital influencers in the world, and Glamnetic, a leading magnetic eyeliner and lash brand. In 2019, Gould was named to Variety magazine's Dealmakers Impact List, honoring top dealmakers in the entertainment industry, and is also an investor in numerous entertainment brands including Beautycon Media. You can learn more about Kevin below: LinkedIn: https://www.linkedin.com/in/kevin-gould-b8820234/ Instagram: @keving Kombo Ventures brand holdings: Wakeheart by the Dolan Twins: https://wakeheart.com/ Glamnetic: https://glamnetic.com/ Insert Name Here: https://inhhair.com/ *** Join our Next Gen Community on social media: https://linktr.ee/nextgenmktgpod
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
New year, new Earned! In our first episode of 2021, Conor sits down with entrepreneur and brand builder Kevin Gould, founder of talent management firm and digital consulting agency Kombo Ventures, as well as the co-founder of three digitally native powerhouse brands that pulled in a combined $75 million in revenue last year: Insert Name Here, Glamnetic, and Wakeheart. First, we learn about Kevin's background at talent agency WME (William Morris Endeavor), before hearing why he decided to start Kombo Ventures in 2012. Kevin then reveals how and why he began building consumer brands of his own. We learn how Kevin, who currently heads four different companies, stays focused, and he shares key strategies for building and scaling digital-first brands profitably. Conor and Kevin also discuss the importance of community building, and we learn Kevin's philosophy on working with creators, and common mistakes he sees brands make in the influencer space. To close the show, Kevin describes the pivots his teams have made in response to COVID-19, and discusses how he is already planning for a future of live commerce.
Today on The Power Play I sit down with Kevin Gould. Kevin is an entrepreneur, brand builder and investor. Kevin began his career at William Morris Endeavor Entertainment where this inspired him to start his own investing firm. His is the founder of Kombo Ventures and co-founder of Wakeheart, a fragrance and scent brand which he co-founded with the Dolan Twins, Insert Name Here, a hair extension and product brand and Glamnetic, a magnetic eyeliner and lash brand. Go check out Kevin Gould's Instagram - https://www.instagram.com/keving/ Kombo Ventures - https://www.komboventures.com/ Wakeheart - https://wakeheart.com/ Insert Name Here - https://inhhair.com/ Glamnetic - https://glamnetic.com/ --- Support this podcast: https://anchor.fm/thepowerplay/support
Kevin Gould is the Founder and CEO of Kombo Ventures and the Co-Founder of Glamnetic, Wakeheart and Insert Name Here. Kevin always knew he wanted to be an entrepreneur, but when he graduated from college in 2007, he didn't know exactly where to look. With his sights set on the entertainment industry, he beelined for LA and found himself working at William Morris Endeavor, one of the biggest talent agencies in the world. He started in the mailroom and ultimately worked as an assistant to several agents, building an unparalleled rolodex of Hollywood connections. In addition to the entertainment space, he had a strong interest in technology and spent his weekends flying to Silicon Valley to take meetings with founders, VCs and angel investors. Overtime, he realized there was a glaring gap between the talent and personalities in the entertainment industry and the tech companies that wanted to partner with that talent to promote their startups. He ultimately left WME to capitalize on that market opportunity and provided business development and strategy for early to late stage startups on how to interface with the entertainment industry. That was an early version of the company he runs today, Kombo Ventures.Today at Kombo, Kevin and his team have broadened their focus beyond just entertainment strategy. First, they operate as a brand studio, launching and scaling 3 beauty brands with influencer co-founders. Those brands include Glamnetic, the world's leading magnetic liner and lash company, Wakeheart a fragrance, scent and personal care brand and Insert Name Here, a hair extension and wig company. In addition to the brand studio, they also run a talent management arm, representing some of the biggest YouTubers in the world. Kevin also runs a venture arm that has invested in 13 companies including Draft Kings, Clutter, Whistle, Step, Ten Thousand and more.Tune in to hear Kevin's story!As a special offer, Kevin is giving our listeners 15% off all products from any of his three beauty brands. Just use code Kallaway at checkout - Glamnetic, Wakeheart, Insert Name Here.EPISODE TOPICS: (3:05) Kombo snapshot today(4:27) Background(12:29) Working with influencers(15:58) Building brands(21:12) Team structure(22:22) How to focus(27:56) How saturated is the influencer space(29:30) Influencer brand deals(36:03) Marketing tactics(39:19) School vs experience(43:34) Manifesting the future(48:07) Hiring(52:01) Angel investing strategies(1:01:37) Frustrating/validating moment(1:07:11) Learning & resources(1:08:47) Kevin's startup manifesto (1:12:09) Kevin's founder nomination Kombo Ventures - www.komboventures.comFollow Kevin (@keving) on Instagram // LinkedInFollow Glamnetic (@glamnetic), Wakeheart (@wakeheart), Insert Name Here (@insertnamehere)Kevin's learning and resource recommendations The Founder - www.thefounderpod.com Follow The Founder (@founderpodcast) on Instagram // LinkedIn // Twitter // Newsletter
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In Episode 2 of Earned, Tribe Dynamics co-founder Conor Begley chats with Jordynn Wynn, co-founder of rising hair extensions brand Insert Name Here (yes, that's the name!) and marketing director at ColourPop. Raised in a small Montana town, Jordynn reveals how she wound up becoming the first official hire at ColourPop at age 21, and pulls back the curtain on the brand's humble beginnings. Jordynn also shares why she, alongside former Pepperdine classmate and ColourPop colleague Sharon Pak and entrepreneur Kevin Gould, decided to enter the hair space and found wig, ponytail, and extensions brand Insert Name Here. We unpack how Jordynn's learnings from ColourPop inform INH's marketing strategy, and discuss the active role social media influencers have played in the hair brand's initial success.
Moe Abdou is joined by Kevin Gould - angel investor, advisor, and mentor to an exciting and progressive roster of startups including Beautycon, Laurel & Wolf, and Draft Kings - to discuss his evolution and how he's adding value as an investor.
In Lacrosse We Trust president Marisa Ingemi previews the NLL, NALL and CLax seasons. She talks with fellow radio hosts Jack Goods, Rocco Granato and LaxWorm along with ILIndoor.com analyst Ty Pilson. She also talks with CLax commissioner Paul St. John along with Stickhorses faceoff man Anthony Kelly and Rockhoppers forward Kevin Gould.
© 2020-2025 Ivy Podcast Discovery LLC
