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Ken Pilot interviews Tim Parr, CEO & Founder of Caddis, for this flight of The Retail Pilot podcast.Tim Parr is the CEO and Founder of CADDIS, an eyewear brand that crushes age stereotypes. He believes in defying our society's addiction to youth and fueling getting older and owning it. Tim is an entrepreneur who has also worked for some of the most respected brands. Patagonia, L.L. Bean, Filson. Tim has lectured at the Stanford School of Design, Modern Elder Academy, San Francisco Academy of Art, and the California College of Arts. In 2013 he formed a bluegrass band and hit the road touring the Western United States.SummaryTim Parr, the founder of CADDIS, shares his journey of starting a lifestyle brand focused on eyewear for people over the age of 40. He discusses the broken customer experience in the eyewear market and the opportunity to create a brand that is authentic and transparent. Tim emphasizes the importance of owning one's age and challenges the ageism prevalent in society. He also talks about the size of the 50+ demographic and the potential for growth in the market. Tim shares his approach to marketing, including the use of in-person experiences and tangible materials like catalogs. He highlights the significance of strong design, brand position, and storytelling in attracting customers. Tim also mentions his mentors and the challenges of maintaining innovation and creativity in the business.TakeawaysThe eyewear market for people over the age of 40 has a broken customer experience, creating an opportunity for a brand like CADDIS to provide authentic and transparent products.Owning one's age is a powerful message that resonates with the 50+ demographic, which controls a significant portion of household income and spending power.In-person experiences and tangible materials like catalogs can be effective marketing tools for a lifestyle brand, allowing customers to connect with the brand on a deeper level.Strong design, brand position, and storytelling are essential for attracting customers and building a successful brand.Having mentors, both male and female, can provide valuable guidance and support in building a business.Maintaining innovation and creativity is a challenge for leaders, but it is crucial for the long-term success of a brand.Chapters00:00Introduction and Tim's Journey04:04Identifying the 40+ Market for Eyewear06:02The Origin and Importance of the CADIS Name07:15Owning Your Age and Challenging Ageism10:53The Size and Potential of the 50+ Demographic14:18Elevating the CADIS Brand and Attracting Celebrities19:24Differentiating from Competitors like Warby Parker21:47The Importance of Authenticity and Creativity in Marketing25:58The Role of Tangible Marketing in Connecting with Customers26:05Tim's Role as CEO and Leadership Challenges29:04Margins and Product Manufacturing32:11Advice for Tim's Past Self and Lessons Learned34:30Mentors and the Importance of Innovation and Creativity36:23Rapid Fire Questions

As a teen, Aidan did work exchange programs for Lines Ballet of San Francisco, American Conservatory Theatre and San Francisco Academy for the Performing Arts under legendary opera singer Richard Nichol. Once Aidan became documented, he went on to perform in over 30 theatrical productions with some of the best theatre companies in the nation including American Conservatory Theatre, American Musical Theatre, McCoy Rigby Productions, San Francisco Shakespeare and Berkeley Rep Theatre. He also found success in the world of commercials, television and film. He has booked over 30 national commercials and his television and film credits include: Casual (Hulu), Kingdom (Hulu), Conan (NBC) Atom TV (Comedy Central) to name a few. He has been seen on NBC, Amazon Prime, PBS, CBS, TV Guide Channel, Hulu, Comedy Central and numerous feature films, shorts and commercials.When Aidan was new to the world of stand-up comedy, he quickly gained a reputation in the Los Angeles comedy scene as "a comic to watch." Since then, he's become an internationally touring headliner and earned a verified social media following with his viral videos. Aidan has produced live theater, developed projects with Laugh Factory Productions, Reel TV Films, Totally LA, and more. He is the Founder of Solar Shark Productions, where he produced and starred in his own scripted reality TV show, Aidan Park: On the F-List. The Hollywood Improv hosted its premiere. Aidan has written and produced over a dozen theatre projects in California and produced comedy shows at some of the top clubs in Hollywood. In addition to his monthly shows at Flappers Comedy Club and The Hollywood Improv, Aidan created a brand of comedy shows called Rainbow Pop for LGBT audiences. Rainbow Pop lived at the Laugh Factory Hollywood.He booked some of the world's top comedic talent to appear on stage including stars of RuPaul's Drag Race, Margaret Cho, Nicole Byers, Sherri Shepherd, Whitney Cummings and many more! Rainbow Pop ran for four years to great success and accolades. The show boasted successful collaborations with LGBT-focused advocacy groups including: Aids Healthcare Foundation, EQCA, and No H8 Campaign. Rainbow Pop was also a commercial success. Aidan negotiated sponsorship deals with more than 20 local businesses and corporations including Orange Theory Fitness, The Body Factory, The Hustler Store and The Chateau Marmont. more: otbseries.com

This week on The Mohua Show  we have, Aanchal Sagar Jain.Who founded OhFab with her sister about  six years ago, to restore and revive the forgotten weaves and textiles dying a slow death in Varanasi's serpentine corridors. She has worked with Louis Vuitton and studied style and art at the San Francisco Academy of Art. Her love for Indian woven textiles and finding her Indian origins drew her back home after years abroad.----------------------------------------------------------► Visit Our Website: https://www.themohuashow.com/-----------------------------------------------------------► Facebook   : @themohuashow► Instagram  : @themohuashow► Twitter        : @themohuashow► Youtube      : @themohuashow► Linkedin      : @themohuashow-----------------------------------------------------------Disclaimer: The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.-----------------------------------------------------------#TheMohuaShow | #Podcast | #MohuaChinappa | #OhFab | #AanchalSagarJain | #TextileIndustry | #Varanasi | #LouisVuitton | #AkshitaSagarThanks for Listening! Follow Us on Facebook, Instagram, Twitter, LinkedIn or Find us on YouTube

Baumann Podcast was Awarded number #11 on the TOP 25 List of Podcasts to listen to in 2023!    Thanks for listing and making this happen In this Podcast, Stefan Baumann Talks to his Patreon group about advertising your brand through your bio and artist statement. This information is vital if you are interested in making your life about Art!For a FREE BOOK on painting go to  https://www.stefanbaumann.com/free-ebook/If you are interested in contacting me my email address is StefanBaumannArtist@gmail.comIf you are interested in Coaching https://www.stefanbaumann.com/coaching/To Reach me by phone: 415-606-9074Stefan Baumann is an acclaimed landscape and wildlife artist who paints in oils on location and from his studio at the Grand View Ranch in Mount Shasta, California. He grew up in the beautiful forest of Lake Tahoe, California, and after high school, he studied art and architectural history for a year at Stanford University in 1980 and continued studying art and painting at the San Francisco Academy of Art University.  During this time, he began Baumann Fine Art, a business enterprise that promoted landscape painting.Stefan Baumann believes that “Anyone can learn how to paint; all it takes is desire.” He has been an artist and is an oil painting instructor for the past 35 years and has taught the fine art of oil painting to enthusiastic art students in the San Francisco Bay Area as well as in Southern Oregon, and in Northern California.  He says that artists who paint from life, which includes still life painting in a studio and plein air painting on location, have a distinct advantage when creating original artwork because they can paint what they see and feel as they apply their paint to a canvas. This personal experience with the subject is not possible when copying another's work or painting from the limited image of a photograph.  Plein air painting utilizes a painting application technique called “alla prima,” or wet on wet, in which the entire painting is completed before the paint dries. An alla prima painting can be completed in one or more sessions, depending on the type of paints used and their respective drying time; but usually, a painting is virtually completed in one session, making it uniquely suited to painting on location.Support the show

A San Francisco-based designer who creates innovative drill, staging and artistic visual projects for marching bands, winter color guards and indoor percussion ensembles around the world. Michael performed with Pride of Cincinnati Winter Guard, won a WGI World Championship with State Street Review and performed with The Cavaliers Drum & Bugle Corps for four years in the color guard. He started an independent world class winter guard called Escapade and was on the design team of Bands of America National Champion Centerville HS. Michael attended the San Francisco Academy of Art University, earning a Fine Arts degree in Computer Arts/New Media. Michael was the drill designer and visual coordinator for The Cavaliers Drum and Bugle Corps and served on the design team for all seven of their Drum Corps International World Championship titles. He currently writes for some of the top high school marching bands and winter color guards in the United States. His designs have been featured by several high school Bands of America National Champions, the most recent being the 2012 BOA Grand National Champion Carmel HS, as well as four-time WGI World Champion Pride of Cincinnati, and two-time WGI Scholastic World Champion Carmel High School. Michael's international design experience includes two-time WGI Bronze Medalist Aimachi Color Guard, and three time WGI Bronze Medalist Aimachi Percussion Ensemble from Nagoya, Japan. In 2007, Michael was inducted into the WGI Hall of Fame, and in 2011 he was inducted into the Drum Corps International Hall of Fame.

We are back for another great interview on our podcast on how to unlock your world of creativity. Our guest today is Dan Klitsner. He joins us on our around the world journey where we talk to creative practitioners about how they get inspired and how they organize and pitch those ideas, and also how they gain the confidence and the connections to launch their work out into the world.   Dan is the founder and creative director of toy inventing and licensing firm KID Group LLC. He is also the inventor of the iconic Bop It, a wildly successful children's toy that has sold over 30+ million units since 1996. He is also a recipient of 2 gold IDEA awards and 4 Toy of the Year Awards. He also co-founded QiGo Inc., which utilizes USB Key technology to support child-safe internet connections for toys. We talk about the Art of the pitch seeing as Dan has been on both sides of the table. He has done several pitches for several toys and has served as a judge in many design and innovation competitions as well, including the IDSA international design competition, the Consumer Electronics Show, and the Toy of the Year Awards. He also teaches classes in design and invention at the California College of Arts, San Francisco State, and the San Francisco Academy of Art. We also hear about “Bop it for Good” which is Dan's latest project, taking the success of the Bop It and turning it into a force for change for the underserved communities and especially children. Through the Bop It for Good program, 100% of his profits through the website will go to Boys and Girls Clubs in underserved areas to provide assistance and programs to children. This is in recognition of the 25th anniversary of the Bop It. His top tips on the art of pitching are: Remember that Pitching, in general, is so fun especially If you are an idea person.  It is very important how you choose to pitch, depending on the idea. Because there isn't just one way to pitch ideas. There are many ideas and you have to figure out what is a compelling way to get people, to love your idea. Knowing your audience is the most important thing before you pitch. The secret to a great pitch is to make sure to keep it loose. In conclusion, Dan walks us through the creative process that goes into making and designing the products that are around for generations. And also he explains the exact process of going from an idea to licensing it, patenting it and bringing it to market, and selling millions of units. You can find more information about Dan's work and interact with him on social media The Bop It for Good Kickstarter program: https://bopitforgood.com (https://bopitforgood.com) Instagram: https://www.instagram.com/bopitinventor/ (bopitinventor) TikTok https://www.tiktok.com/search?q=bopitinventor&t=1651993606371 (bopitinventor)

Sam and Andy discuss the Beavers' start to conference play and interview Coach PC from San Francisco Academy of Art about his team's win over UC Davis and what the Beavers can expect from their next two opponents. Follow The Payton Years on Twitter @YearsPayton

BGBS 060: Tim Parr | CADDIS | Own Your Age Aging. Most of us try our best to slow it down. But can you blame us? How do we learn to embrace our age in a society that trains us to want to feel 15 years younger than we are? Tim Parr's company, CADDIS, is challenging those standards and redefining what it is to “age” in contemporary culture. CADDIS has a refreshing take on aging, rallying around the notion that it is absolutely right to be the age that you are, and beyond that, they demand that you own it. Tim definitely knows what he's doing, but don't take it from us. Brands such as Patagonia, L.L. Bean, Filson, Burton, and many more have trusted his methods and guidance on big issues that steer ships over long periods of time. He has also conducted lectures at the Stanford School of Design, the San Francisco Academy of Art, and the California College of Arts. Before CADDIS, it all began with the founding of the iconic bike brand, Swobo. We also can't forget touring with Tim's Bluegrass band throughout the Western US and how learning guitar was an essential influence for CADDIS's messaging today. This episode celebrates the irreverence of 80s Thrasher magazines and emphasizes selling the message more than the product (though this product speaks for itself! I mean, check out the top of these rims). You'll learn lots about building a brand in this episode, but if you forget it all, make sure you remember this: The fun lies in changing people's minds. Quotes [0:02] I think developing some type of talent as you recognize your passions is super important. If you just blindly go after your passions, I think it's a good way to get hurt. [8:45] It felt punk rock. It was like, okay, we're going after a taboo subject matter that freaks the hell out of people. That seems like fun. And we'll create this house called Age and the reading glasses are the door prize. Join our club and here's your badge, which became the glasses. [12:19] The dusted over, unsexy categories? That's where the gold lies. [17:37] I attribute a lot of how I was wired to the early 80s, Thrasher magazine…I viewed that as communication. And it was visual communication in a way that was very new. It was that irreverent part that that didn't really exist before that. It was irreverence meets punk rock meets some form of street culture, fashion, all wrapped up into that magazine. [19:20] I remember going through old W magazines and Vogues and the rest of them when I was like 10 years old and just rapidly flipping through because I didn't care about the content, I cared about some type of communication… At the time I just thought, what were the hidden easter eggs inside this medium, to where I can get knowledge of what's happening? [25:38] I don't know if we go into it trying to be the cool kids. That might be a byproduct of it. Or a semi-intended consequence. I have to just think it just boils down to: it's just more fun. And then when you really kind of peel away the onion on it, it's more profitable. Because there's less people doing it, which makes it a whitespace. [48:12] There's no easy path. It doesn't matter what it is or what gifts you have, they're all hard. Resources Website: caddislife.com Instagram: @caddis_life LinkedIn: Tim Parr Facebook: @caddislife Music Farming Nonprofit: musicfarming.org Podcast Transcript Tim Parr 0:02 I think developing some type of talent as you recognize your passions is super important. If you just blindly go after your your passions, I think it's a good way to get hurt. So for some reason, and it goes back to those, as you recognize it does early 80s, Thrasher magazines and you know, for the for most of my life I've been stewing on what works and what doesn't work when you're talking to people through this particular medium. Marc Gutman 0:37 Podcasting from Boulder, Colorado, this is the Baby Got Backstory Podcast, where we dive into the story behind the story of today's most inspiring storytellers, creators and entrepreneurs. I like big back stories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today's episode of Baby Got Backstory, we're talking about readers. That's right. Those cheap glasses you buy at Walgreens the supermarket when you get older and can't see so good. Well, not exactly those readers. We're talking about cool rock and roll readers. Trust me, you'll love it. And before we change your perception on what readers are and who they are for, here's a gentle reminder. If you like and enjoy the show, please take a minute or two to rate and review us over Apple podcasts or Spotify, Apple and Spotify use these ratings as part of the algorithm that determines ratings on their charts. Does anyone really listen to this and review us over at Apple podcasts and Spotify? Probably not. So let's get on with the show. Today's guest is Tim Parr. Tim has both founded new companies as well as worked for some of the most respected brands in the lifestyle industries, brands such as Patagonia or being filson. Burton, and many more have trusted his methods and guidance on big issues that steer ships over long periods of time. In his conducted lectures at the Stanford School of Design, the San Francisco Academy of Art in the California College of Arts. It all began with the founding of the iconic bike brand Swobo. And then, as Tim puts it, elevated the shoveling Yak manure with Yvon Chouinard, the Patagonia throwing some years as a touring bluegrass musician, and now he has founded CADDIS, the brand that will redefine what it is to age in contemporary culture. CADDIS is a unique brand, because they're making readers cool. They're helping their community to own their age. And this topic is especially resonant with me, as I think about age. I have an ageing father. And that gets me thinking about my own age a lot lately. And the truth is, I've never felt the right age. When I was young, I wanted to be old. And as I get older, as we all do, I want to be younger. I think it's about time that I hear Tim's message and own my age. Maybe it's a message you need to hear as well. Tim power has had quite a journey, always able to follow his passions and start businesses. I am fascinated by Tim's outlook on brand and business and I know you will be too. And this is his story. I am here with Tim Parr, the founder of CADDIS and Tim, let's let's get right into it. What is CADDIS? Tim Parr 3:55 CADDIS is a lifestyle brand that is specifically going after 45 to 65 year olds, which is a market that hasn't seen lifestyle marketing branding, go after them. And go after is the wrong term. I would say rally around is a better way to put it. Marc Gutman 4:16 Yeah. And to clarify a bit CADDIS also, I mean, you specialize at least your flagship product and your I see you're starting to branch out a bit but your flagship product, you're the product you started with readers, which is a very interesting kind of product to start with. Because I think the perception of readers as Walmart and old people and a lot of things, we can talk about that. But what really, I think is cool about this brand and I'd love to talk about it is right away right up front, you kind of you're not selling readers, you're selling this idea of owning your age and it being okay to grow older. And I can tell you personally, that's something that I struggle with. It's something that I have a really hard time with. And I think about a lot. So this idea of age is this is this something That's that's consumed You or been on your mind is as you start to grow older? Tim Parr 5:03 No, not at all. And in fact, it wasn't even prior to us selling anything, I was in the process of raising money. And before we had this clarity on on what we were really doing, which was what you just described, we were in the reader market. So, I mean, as a as a concept, and we were just, you know, we were selling cooler, hipper, and for terrible words to use, but they cut to the chase, reading glasses, you know, with a lifestyle marketing angle. That was the entirety of, of what we were selling. And then it wasn't until prior to that, we weren't selling anything. Up until this point, we were I had, I had six pairs of glasses, and I was trying to raise a little bit of money to get this thing off the ground. So I was in a meeting with someone in San Francisco, at a at a venture capital place, and the person is, you know, going to the gym stood the product, and everything was lining up perfectly. And on the back of our packaging, there's this quote, about aging, and just to own it, and they go, well, what's this, and I had literally just slapped it on there in the 11th hour, subconsciously, it seems like a good idea at the time to call people out about how they think about aging. But But we hadn't really delve into it. I go well, I just kind of think that people should own age. And they told me like, you can't do that. And everyone wants to believe that they're 15 years younger that they are, and this won't work, you can't do that. And meeting was over at that point, because of our position, which wasn't even a position at a time. It was it was some flipping copy that I wrote on the back and had it printed on the packaging. And then by the time I walked from that desk down to the street, it hit me like a ton of bricks. Like oh my god, like that's what we're doing. Like, we're not in the reading glass market. Like there's a whole much larger idea here. It was the first moment where I really found our why in our business, like why should we even matter? Like, why do we exist, and it feels just to cut different frames and put reading glass lenses in. It wasn't enough. And then by the time I hit the street, it was I had it like that this is the business that we're in, we're in the business of owning age, just like Patagonia owns corporate stewardship, or, you know, Casper owns sleep or a way owns travel. Like we're gonna own age. So that's where it that's basically where that's where it came from. Marc Gutman 7:58 Yeah. And it to this point, were you were you searching for that Why? Or like what was going on? Tim Parr 8:03 Yeah, but I didn't know it. Yes. It is on hindsight, because I wasn't like I was in it, but I wasn't fully bought into it. Like, okay, like this is a white space. Like the only product that's on the market is $10 garbage from Walgreens or CVS. We know we can do the design, we know we can do the marketing. We know we don't know. But we have a strong inclination that the market is there. We're not the only ones that feel this way about the product and the experience of buying the product. But it wasn't, it wasn't enough and there hadn't one foot in, and then after that meeting I had both feet in because at that point, it felt punk rock. Like it was like, okay, we're going we're going after a taboo subject matter that freaks the hell out of people. Like that seems like fun. And we'll we'll create this house called age. And the reading glasses are the are the door prize? You know, it's like, join our club. And here's your here's your here's your badge, which became the glasses. Marc Gutman 9:11 And so you said it wasn't working? Like tangibly what wasn't working for you? Like why? What was going on? Tim Parr 9:17 I don't, I didn't, because I didn't need to do it. And these things are hard. Let's be honest, they're really hard. Most of them don't work. You know, it's not my first one. It's like my third or fourth one. So and it was like okay, it was just that So what, you know, okay, so what so so you found a niche to sell more reading glasses, and it wasn't enough. And it again, remind you, I don't have this type of foresight. This is all looking backwards and I can evaluate what was going through me after the fact and I didn't have that that Big Picture, this is why we exist. We're going to own age and we're going to change how people feel about aging in an in this culture. Marc Gutman 10:11 And so you're walking out of that meeting, it hits you and and, you know, help me fill in the gaps if I'm if I'm not retelling the story. it hits you, it's like a lightning bolt. It's punk rock like, this is what we're selling. Like, how did you know that that was the thing to hold on to now and that this was what you were going to the market, you were about to enter? Tim Parr 10:33 Pattern recognition. So it was the thing that when I got that response from that person, who is a venture capitalist, who you know, has a very conservative, you know, point of view about a lot of stuff. And if I could get that reaction out of somebody, I can get a different reaction out of a subculture. So if if that person was so against that idea, if something tells me inside of me, I could tap into a crew, that would be the Yang to that ying. Marc Gutman 11:14 So who was the first person that you ran, and said, I got this and told this? Tim Parr 11:19 I remember, dialing my phone, because I had that we there is after, after I started, I grabbed four or five co founders with me to do the heavy lifting in the early days. So I remember running down the street in San Francisco and dialing each one of them saying, Okay, this is what we're doing now. And it was that it was a 50/50. I don't know. And all right, awesome. Sounds great. So yeah, I remember vividly. Marc Gutman 11:53 And so like why even readers? So you mentioned that this is, you know, you've had multiple experiences in starting businesses. We'll talk a bit about your past. I mean, you've had some great brand building experience in education, like of all the things, you know, and that you could have, you could have done like what, why readers? Tim Parr 12:11 That's exactly it's the, your reaction to it is exactly why you should do it. And so the dusted over unsexy categories. That's where the gold lies. Not the cool sexy categories. does sound kind of redundant, but I knew that's where the fun lies, is to change people's minds about things. So one, it's a product that people need. And it's a it's a, by definition, it is a medical device. So people need it. It's not like we were making another pair of denim jeans, or you know, something that you'd have to justify, you know, picking yet another pair for your closet or something. So there is there was that aspect to it. When I needed him, and I couldn't find anything that worked. So I wanted to create the ones that I wanted. And it just felt right, because everyone thought, you know, like, Who? Who cares about readers. And if you go back to my pass, like I had a stint in cycling, and it was the same thing. It was like we went up against a black lacquer short. So it was almost like it was doing it all over again. I had another foe to go against it, which was the crappy $10 only option at the moment. Marc Gutman 13:42 Yeah, and the way that I'm imagining it, and filling in the gaps of your story is that like you're at Walmart or something, and you're standing there looking at readers, and you're like, these things are messed up. And it's weird, like I you know, like, I don't have a lot of experience with readers. And so it's also confusing, you know, like, when I first became aware of your company, I was like, do I need readers? You know, like, how do they work? And there's like this magnification, there's this kind of like this weird thing around them. They're not, you know, I think I grew up where you you go to the optometrist, and you get glasses or whatever, you know, they tell you, you it's not like really the self diagnostic thing. And to your point, I think, to me, readers just seemed like this thing that you did, because maybe you couldn't afford glasses or like like, like it was like a stopgap or something. But that that's neither here nor there. Was this how it happened? Where you were you you mentioned, you needed readers, readers standing there in front of the display being like this thing. This is this is just messed up. Tim Parr 14:36 Yeah. And I don't wear glasses, normal eyewear until I need reading glasses. So the whole process of corrective eyewear, I had no clue. I didn't know how things get fixed. So I was down in Malibu and I was killing time. So I walk into this optometry shop. I'm like, I got this problem or I can't see and like oh yeah, you reading glasses, pick a frame. And we'll, you know, we'll figure out what you need. And we'll pop them in, we'll send it to you in 10 days or so. All right, I guess that's how it works. And I don't know. But I started looking at the frames I want and there's, you know, between 300-800. And then I had to wait like 10 days and long story short, I ended up getting nothing. And walking out of there just thinking something's broken here. And I asked the guy in the story go like, Is it true? Like, either I'm spending $10 at Walgreens? Or I'm spending $400 here? And is that kind of it? He goes, Oh, no, no, no. So he goes in the back of the store, pulls open a drawer, you know, it optometry store in Malibu, it's just like, you know, like a beautiful merchandise thing. The readers were all crammed into a drawer in the back. And they're like, purple and blue, and like cateye, and you know, they fold 800 different ways. And it goes, Well, you can choose from any of these. And, you know, those are like 40 bucks, or, like, really, like, That's it, I'm going to put these things on my face. And that's the spectrum of choice that I'm looking at. So it was like one of those classic situations where, you know, person needed thing thing didn't exist, go make the thing that you want. So that's, that's basically how it all started, was from that moment, and then did some homework and you know, reading glasses 90% of people in this country will need them at some point over the age of 40. Marc Gutman 16:39 That's a great stat when you're starting a business and looking for a target market. Tim Parr 16:44 Yeah, 90, 90% of people over 40. Marc Gutman 16:49 And that's my that's my case, you know, these are reading glasses. I don't wear them all the time I wear I'm in front of the computer. And exactly to your point. I mean, I felt like I had two options was Walgreens, so the optometrist and end up going to the optometrist. And here I could have been doing things a lot different. And so Tim, what I get is this real sense, though, that, that you have this this quality about you that you look, and notice when things are broken, and where things don't make sense. And so and I could gather that's probably you can you can tell me if it's untrue, but you know, looking at your past experience as well, that kind of holds true that you're a serial entrepreneur. I mean, it was not always the case for you. Like when you were a young, young kid, were you looking around the world and being like this, this is this isn't working, or this is, this is what I want to do. Like, where were you like, as a kid, were you entrepreneur? Tim Parr 17:37 No, but I think I attribute a lot of how I was wired to early 80s, Thrasher magazine. Marc Gutman 17:48 Which I am a massive fan of, you probably aren't a big fan of Baby got Backstory, but I talked about it a lot on the podcast, and it's a whole reason I moved to California after I went to college, because I had fallen in love with the beautiful imagery of Venice Beach, only to realize that none of that was true. You know, it was Venice was it was it was a lot harder. And their kids, those kids who had really hard lives, but I thought it was awesome. And so I'm a big fan, so I can't wait to hear where you're going with this. Tim Parr 18:15 So I viewed that as communication. And it was a it was it was visual communication in a way that was very new. It was that irreverent, you know, part that that didn't really exist. Before that. It was it was it was irreverence meets punk rock meets some form of street culture, fashion, all wrapped up into into that magazine. And I remember, I remember doing that. And with something like let's say, I mean, back in the day, it was like action now or surfer magazine, just flipping through the pages as a teenager or even younger, and registering what was right or what was wrong, just from just from cues. And I think that had a much larger impact on me than just about anything in my life. And I remember my mom used to collect a lot of fashion magazines and I would do the same through those I'm or going through old, old web magazines and Vogue and the rest of them now has like 10 years old or something and just rapidly flipping through because I didn't care about the content and I cared about some type of communication and like I would just I wouldn't know it until I saw it and then I would see it and at the time I could just kill I just thought like okay, well what's what's talking what's cool, what can I what were the hidden hidden almost like easter eggs inside this inside this medium, to where I can I can get knowledge of of what's out. happening. And I put most of how I am from those early days. Marc Gutman 20:07 Do you have a sense of where that came from? And where your parents in the communication were they into That kind of stuff? Tim Parr 20:13 No, it's probably a lack of. I mean, to this day, it's probably why I started companies is so I can talk to people. Marc Gutman 20:21 Yeah. And were you Where did you grow up? Was it Southern California, Northern. And so when you were growing up in Northern California, and you're looking at these magazines, like, what did you think you wanted to do with your life? Like, were you your kind of plans at that point? Tim Parr 20:37 I didn't have any. It was it was to surf and skate. And that was my plans. So my whole existence in high school was surfing and skating. And then when I got to senior year, it was okay, how can I get to live on the beach? And to really do that was UCSB because you are living on the beach. So that's where I ended up going to school so I could serve, you know, and it's just it. It was trying to just find that critical path of the least that I had to do in order to achieve the lifestyle that I really wanted. So I went to UCSB so I could serve, you know, got out of there with a 2.0. And then, you know, just kind of started figuring stuff out after that. But it was it was really that drove everything. Marc Gutman 21:24 Yeah, and were you interested in anything other than surfing at UCSB did you start to think like, hey, like, there might be something else out there? Was it all surf all the time? Tim Parr 21:34 Yeah, it kind of was, you know, living in it after that and lived in a van and, and that was in riding mountain bikes. You know, mountain biking was just coming on the scene and the to complement each other really well. So now I can't really say I thought past the next month. Marc Gutman 21:54 So when would you say you got your first real job? Tim Parr 21:57 I'm still working on it. Marc Gutman 22:02 I like that. That's you, you've mastered that. But it did look like that you had some experience at some other companies prior to starting your own? Tim Parr 22:13 Yeah, I would say the first real job was the company that I started, which was called Swobo. In the in the cycling industry. And before that I was you know, racing bikes. And I was lifeguarding or something, you know, just to make ends meet. But yeah, the first job real job was simply one that I created. Marc Gutman 22:34 And what's the story behind that? Tim Parr 22:37 It was early 90s, mid 90s. It was and the answer to the to what was happening in cycling. So you had at that point suspension fork had come to mountain bikes, which opened up the category immensely. And you had snowboarding's snowboarders in the summertime now hopping on mountain bikes, because there were now fun because of suspension and, and became relevant to a much broader group of people rather than cyclist. So, when that started getting off the ground, the apparel world was still just black lycra shorts and jerseys from Europe, you know, tight like rich jerseys. So we were credited with kind of changing the look of, of mountain biking culture, in a way. And not unlike reading glasses. I mean, the first product that we had, we were we were, besides the traditional one or two, three vendors that had been doing it for last 100 years, we were the ones to bring back first bring back wool jerseys. So we brought back a traditional fabric that no one wanted anymore. And then we paired it with a with a bike messenger kind of punk culture. And we urbanized so cycling before that was pretty tight, a, you know, serious athletics, blah, blah, blah. And what we wanted to do was just take that and change it. So people fixated on the bicycle itself, and the lifestyle around a bicycle that one could have without needing to be an Uber athlete. Marc Gutman 24:22 And then was that business plan the way you just articulated it? Was it that concrete and thought out at the time, or were you just like, Hey, I like cycling. I like mountain biking. Like, I want to do something cool. Like Like, where did it land on that spectrum? I mean, were you really saying like I could make this a disruptive business? Tim Parr 24:40 We didn't use that word back then because I don't think it existed. Because it was early 90s. But yeah, I think there was that mentality because we just watched what snowboarding did to skiing, right? Which was massive, right? It turned to ski on its head. So we saw that there's a similar thing you could do in the streets, specifically, and in urban centers with, with the bicycle and with cycling, like modern cycling. So, yeah, I think it was pretty conscious actually. Marc Gutman 25:21 And so what is it about that idea that that punk rock counterculture idea that, you know, we're gonna come into a category and disrupt it say, hey, like we're the cool kids? Like, what is it about that for you that that's appealing? Tim Parr 25:38 I don't know, if we go into it trying to be the cool kids. That might be a byproduct of it. Or in semi intended consequence. But what is it about that? I have to just think it just boils down to it's just more fun to write. And, and then when you really kind of peel away the onion on it, it's more profitable. Because there's less people doing it, which makes it a whitespace. So if you can, which makes your marketing cost lower, right. So if you're not competing with it with similar messages, there's less noise, therefore you can maximize whatever it is that you are saying. So I mean, that's not anything that I was conscious of at the time. But in hindsight, if you're to look at why would you do that, there's economic reasons for doing it. And there's reasons to do it. Because it's, I just find it way more fun. Marc Gutman 26:46 Then, as you were trading this new brand, it's Swobo I have that right? Kind of like with? Yeah, Tim Parr 26:51 yes. S W O B O Marc Gutman 26:53 Yeah. Swobo? Like, were you getting resistance? Where people not happy with you, you know, that we're the establishment in the category? Oh, yeah. Tim Parr 27:04 Yeah, there are plenty people who are not happy with us. And that's how you rally the people who are happy with you. You know, but, uh, you know, it's a fine line. And I think we had incredible respect for all the right things, and no respect for things that didn't matter. So when if you were, so when we were do the trade show, I would have bank messenger from New York City, you know, let's say 25 years old blue hairs, you know, piercings all over their face, holding up the same piece of clothing as like a 65 year old nostalgics skater or skater, cyclist, they could point to the same thing and go, that's cool. And I and that's always been a goal of mine is is to make the product almost agnostic to the message, make the message be the product, and articulate that better than most. So, so so so that there is old school cyclists that really appreciated what we were doing, and respected the craft of the, of the merino wool and, and the heritage of it and bringing it back and caring about it. And then there is a kids in the streets that were stoked, because it wasn't all, you know, super clean athletes that the sport was about. Marc Gutman 28:33 Yeah. And you said, and I'll paraphrase, because I probably won't get it get it totally right. But it was this idea about make the message, you know, something bigger than the product and articulate it better than most. And that's a pretty, like, advanced sort of idea. You know, I don't think most people just enter the market and think think that way. Now, was that something that was intrinsic to you that that came natural to you? Or did you learn this idea that like, hey, you're really selling something else, something bigger than the actual product? Was that was that something you actually learned or that just come naturally? Tim Parr 29:10 It came naturally. I didn't learn it anywhere. I think it's just instincts Marc Gutman 29:15 Some good instincts. Tim Parr 29:16 Good. Thank you. It sounds like taking it. So you say you take a very true the most traditional piece of cycling apparel you could possibly make, which is the the wool jersey. And then when we first came out, we had a model, this woman with a short crop punky like purple hair. And like that picture was spread everywhere. Every media channel picked it up. I mean, it leads people to ask the question, What's going on here? It's not so straightforward. And that's something that I always am shooting for, is the brand is always on a journey to keep people engaged on a level to where they Asking questions rather than a brand just pushing answers back out. Marc Gutman 30:09 This episode brought to you by Wildstory. Oh, wait, isn't that your company? It is. And without the generous support of Wildstory, this show would not be possible. Brand isn't a logo or a tagline, or even your product or brand is a person's gut feeling about a product service or company. It's what people say about you, when you're not in the room. Wildstory helps progressive founders and savvy marketers build purpose driven brands that connect their business goals with the customers they want to serve. So that both the business and the customer needs are met. And this results in crazy, happy, loyal customers that purchase again and again. And this is great for business. If that sounds like something you and your team might want to learn more about, reach out@www.wildstory.com. And we'd be happy to tell you more. Now back to our show. And so as you're as you're building this brand, is your building slow, like, What's going on there? I mean, did you know that? I mean it? Was it just a rocket ship from the beginning? Or were you? Tim Parr 31:20 No it was a shit show! It was my first business. Marc Gutman 31:29 What happens to what happened with that business were to ultimately go, Tim Parr 31:32 I sold it to Santa Cruz bicycles. Marc Gutman 31:35 it was it was not a good was that a good sale for you? Tim Parr 31:38 No, no. No, but you know, it's, it's it's live and learn. You know, I've been asked this a lot, you know, like, would you consider it a success? And what would you do different? And mainly people ask like, well, what would you do different. And I honestly wouldn't do a single thing different. I would have. I mean, it was pain, like to liquidate, you know the brand when you're young and and to take that one right in the chops, dealing with some unsavory invest investors. But come the end of the day, like we had a mission to change the way people thought about the bicycle. And I think we we helped in that in some way, shape or form. So it was a success. We learned a lot. It sucked in many ways at towards the end. But at the same time. I just I know it sounds cliche, but I just when seriously wouldn't change a single thing. Marc Gutman 32:43 And so coming out of that experience you you liquidate did you go work for Santa Cruz or did Tim Parr 32:47 no no's actually, like that same month, I got a call from Patagonia CEO. They're saying we have this surf business that's fledgling and can you come and fix it. Marc Gutman 32:59 And was Yvonne, Yvonne are the CEO at the time. Tim Parr 33:03 He was not his name is Michael crook. And that's who called me. And then Luckily, I did get to work with Avon because Avon was very passionate and wanted this thing to work, it was going to work. So he wanted to make sure that it was somewhat hands on so to this day, I consider myself incredibly lucky to have you know, driven up and down the California coast with him and go out to the ranch to Hollister ranch and just have long conversations with him about all kinds of stuff. Marc Gutman 33:36 So I imagined that had to be an incredibly well maybe not like what you're hoping for for someone to offer you a job if someone's gonna offer you a job after your first business to get the call from Patagonia to come get involved in something you love and care so deeply about surfing. I had to be pretty awesome. Tim Parr 33:53 It was great. It was great again lucky. So I was there a year year and a half and it was turned it around. It was successful. People were happy Yvonne was happy. And then from there started a brand consultancy. Marc Gutman 34:09 So why not stay at Patagonia why why start a brand consultancy? Tim Parr 34:15 Because we were living still up in up in Noe Valley, California, which was a plane flight away from Ventura. So I was literally flying down Monday mornings, and I'd leave the house about 4am to get to the airport for a six o'clock flight. I'd stay down to Ventura till Thursday night, and then fly home Thursday night and do it all over again Monday morning. And so I did that for a year. That was a big part why Marc Gutman 34:46 I'm exhausted just listeningto you talk about it, I can only imagine. I get it and so you decide that you're going to part ways and you you form a brand consultancy. Like how did that go? It was Tim Parr 35:00 Again, I see I feel that was another gift. I mean, anytime people welcome you into their home like that. So that was fun. So I called it par Goldman and burn. And there was no Goldman and there was no burn. But sounds. Yeah, it worked up until I was I was in the boardroom of LL Bean. And I just delivered a project that I'd spent. God knows how long eight months maybe. Can't remember. And it all went well. And I had my business card there picks it up. And the guy looks at he goes, Okay, so where's Goldman and burn? I go, Oh, you know, Oscar Goldman from the $6 million, man. Yeah, I guess. Well, I kind of wish that he was my partner, but he's not really my partner. And then David Burns from the talking heads. I love that guy, too. So I wish he was my partner, but he's not really my partner. Okay, I think it's funny. They didn't think it was funny. Marc Gutman 35:58 They didn't think it was funny? I mean, like, from from the, if you're gonna hire a brand consultancy, it might as well be one that's like, you know, having made a partner's of their boyhood dreams, you know, and Tim Parr 36:10 the logo looked really regal. You know, if the shield if you look really closely, there's like a Shaka inside shield. So that was like the giveaway that maybe something was up. Marc Gutman 36:23 Literally, you had a part with LLBean and as a customer, because Tim Parr 36:26 oh, no, no, no, it was it was over it because I had delivered the goods. And I was done. But it was the only time that that name didn't work. And, you know, I had great and fantastic clients like Kona mountain bikes. To this day, I'm still close friends with and Patagonia and a lot of outdoor industry or sports or surf related, talking about big, you know, big strategic thinking around brands. And I remember having one meeting where it was just painful, as in every consultant has, has these clients. And I just remember walking out thinking I'm done. And I remember reading this quote, which I thought is so brilliant. And it never occurred to me, but the quote was in order to do something different, you can't do things the same. Yeah. So if I don't want to do this anymore, like I need to stop doing this. Like right now. I can just stop and I need to do something different. And that's when I stopped consulting. Marc Gutman 37:31 And it was it was it as cut and dry. Is that did you fire? You know, fire any existing clients? Tim Parr 37:37 well, they were not? Oh, well, I was I was not I ran out a couple of clients. You know, I did tell him that I was kind of closing up shop. And yeah, and then that was that. Marc Gutman 37:49 What was your personal life? Like at this time? Did you have a family did you have? Yeah. And so what was that conversation like? Tim Parr 37:57 Well, it gets better because then I think a month after that, I decided that I was going to learn guitar and start a bluegrass band and tour the United States, the western United States. So my, my wife has a successful dance business in in Northern California. So we were able to I could work for the dance business, doing marketing related things while I was on the road playing music. So it all kind of worked out in a way. So I joined the family business for a while. And played music. Marc Gutman 38:36 Yeah, how did that that musical career go? Tim Parr 38:40 It was super fun. I mean, I didn't really know how to do any of it. So I spent time learning how to learn, which was interesting. And a lot of this with the music was a catalyst for what we're doing now with CADDIS because I had to learn I had to learn how to learn being at the time in my mid 40s, late 40s. And your brain is different. So there's a strategy to learning something difficult, like acoustic guitar, you know, flat picking bluegrass, and, and you don't want to waste time when you're that age. So I did a lot of reading on how to learn and then got a really good teacher. And I was practicing six, seven hours a day and to get up to speed. But a lot of that process is is context for your this whole aging platform of what is now CADDIS. This is actually before CADDIS was even created. So it's all it all kind of leads to where we are today. Marc Gutman 39:51 Yeah, and you mentioned that we we learn differently and their strategies for that. Like are you able to talk at like a high level like, what those are like? Tim Parr 40:00 So, I mean, specifically for music, let's just stick to a sentence. So it's concrete. But I'm sure you can apply it to a lot of different things. You have to really pinpoint what you want to learn, break it up to a bunch of different pieces. Don't spend any more than 15 to 20 minutes on, like, focus on it. And then go just like put it down and go do something else, like completely leave it and then go back and do it all over again. And you have to break everything down in small chunks of material and in time. And there's a consistency to it. Which makes your your learning curve, do this instead of this, which isn't 100% true, because eventually you do this and you plateau. And then you kind of need to find these incremental gains. But in a nutshell, it's and this is complete layman's terms, but it's break things into small chunks. Don't spend, you know, hours and hours kind of dwelling on IT spend like because your mind will wander, like spend 15 2030 minutes in a real deep dive, and then chill out and go do something else. And then come back to it and deep dive again. Marc Gutman 41:17 Well, thanks for sharing, that's awesome. Like, I just assumed we kind of had a normal learning pattern throughout our lives, I didn't realize that we, we learn differently as we as we grow older. Tim Parr 41:27 Yeah, the brain, the brain changes. And one of the best things you can do for your brain as you age is learn music. Because it's one of the few things if you think about it, you're using audio, you're hearing something, you're thinking about something you're acting, there's a physical action to it. And then you have to, you know, recreate there's the hand movement, his left hand, right, and it basically hits every lobe on your brain. Marc Gutman 41:56 Well, you just gave me permission to tell my wife, I'm going to read new guitar for the 10th time in my career. I think I picked it up and set it down too many times. But I love that. And so after the the music career did is that when you started CADDIS? Tim Parr 42:11 Yes. So it was actually during, you know, I thought I could do both. So I'm going to start this company. I'll tour I can work out of the van, you know, with my laptop. All good. That's a bad idea. Let the record show that that's a bad idea. Marc Gutman 42:34 You heard it here first. Why? Why do that you made the comment, I think earlier in our conversation that you probably really didn't have to do this like this, you didn't have to start another company. Sounds like that you had the ability to work for the family business and pursue your dream of playing bluegrass on the road. Like, isn't that enough? Like why? Like, why start a company? You know, at this point in your life and what what you have going on? Tim Parr 43:02 Yeah, it got to a point where I couldn't not do it. Like it was it was irresponsible of me like to do it and not to do it. If I didn't do it. Like it was like, Okay, my circle of friends are my contacts are the people to do this thing. If you don't do this thing. Someone's gonna do it. And it's, it may not be as good. So you have to go do this thing now. Marc Gutman 43:34 And were you starting to circulate this idea and get positive reinforcement? Or was this just bubbling up in the back of your own mind? Tim Parr 43:40 No Yeah, I was getting I was getting a mixed bag. Some people just didn't get it. And some people really got it. And it took a friend of mine. I just came back from playing. You know where it was it was we played the the the telluride Bluegrass Festival. And I remember coming as long as drive home and and I went to dinner a couple days later with a friend of mine. who at the time was, I believe he's the CEO of Nixon watches. And he asked me like, and I've known him forever. And he goes, well, where are you at with this reading glass idea? He didn't told me about it. Oh, yeah. Looking into this and I'm looking into that and, and he just he saw right through the bullshit. He goes, No goes you start that tomorrow. Okay, so then I came home and told my wife what Scott told me and and I, what do you think she's like, Well, what do you think? Oh, all right, let's let's do it. You know, because you got to have everyone on board because as we noted earlier, they're hard and they take a toll on everybody. So kind of got the sign off on it. And away we went, but It was that feeling of, like, you can't not do it. I was gonna say it's just too late, like it got to be too late. Marc Gutman 45:11 And so I love imagining like, you know, Scott just giving you the tough love. And Tim Parr 45:15 Oh, he gave me that the talk, dropping, Marc Gutman 45:18 Dropping truth bombs. And so like, what was the first thing you did after that? Like, how did you get started? Tim Parr 45:24 So I knew I didn't want it well. So I had I brought it up to a certain point. And I don't even know what that point was at this juncture. But then I knew I didn't want to do it alone. And I knew if I was going to do it, I wanted to do it with the best people that I've ever worked with. And so I made a couple of email calls, I think the first one was to Dustin Robertson, who was at bat country calm forever, who I'd known through my suavo days and ran by him. And he just sent me like this email back that says, Okay, let's go. And that was that. And so him and then it kind of trickled to my partner at suavo, which was, you know, 20 years prior, if not longer, getting him on board. A friend, Enoch Harris, those were the three cores. And then those people, new people, and then it grew out to think five people total by tally watch it, but I wasn't going to go it alone. I've done that before. And there's no reason to do it. You need really good, experienced people to get something like this going. Marc Gutman 46:46 Yeah. And that, that leads me I was gonna ask, like, as you're assembling this team, this kind of a tribute band, so to speak of, of players like we actually what are you looking for? Like, what do you what are you thinking? You know, because obviously experience but you know, that's, that's pretty easy. What else are you looking for in these in these people that you're bringing on board to help you achieve this goal? Tim Parr 47:07 Personality types. So I know that these things are rollercoasters. So, you know, people that the shits gonna hit the fan, and, you know, it's all gonna be okay. I mean, most of these people who I started with, I've known for over 25 years. So, you know, we're gonna succeed together or fail together. And both were okay. Marc Gutman 47:36 So now that you've built up catalysts, and it's it's got momentum, it's turning into this brand that stands for more than than just readers. But like, what's hard about it? Like, what don't we know? Like, what's hard about the reader business? Tim Parr 47:50 Oh, you know, it's not the reader business as hard as businesses that are hard. So, I mean, I wouldn't really say that the reader business is hard, because they're all hard, you know, it doesn't matter. I don't care what you're doing. This is something like I've given talks at, at colleges or whatever, and you get a lot of questions, and there's no easy path. It doesn't matter what it is, or what gifts you have, like, they're all hard, especially in I shouldn't say especially, that's biased, I'm biased to think that when you make stuff, like the amount of crap that can go wrong, on any given moment, you know, from shipments being bad to boot, you know, fabrics that bleed into, you know, and, and all kinds of, there's just a myriad of things that can happen. So, I mean, into right now, today, you know, the company is growing really fast. And we're just, you know, we're adding people at a fast rate. And, you know, the hardest thing is seeing it, it's always been the same thing. And we are a remote business. So that's part of the beauty. And the challenge is that we've always been a remote business. So So communication will always be a challenge. You know, how we move ideas around and get projects done. But I mean, in a nutshell, answer your question. I think they're all just hard. And Marc Gutman 49:23 So one of the things that I think is really cool and distinguishable about your brand is on the top of I don't even know what you call the top of the frame here. I'm sure you have. Tim Parr 49:31 I don't know either. Marc Gutman 49:33 Okay, there's not like a fancy name. I was like, he's gonna tell me it's like, Tim Parr 49:37 I'm not saying that there's not a fancy name. I'm telling you. I don't know what it is. Marc Gutman 49:42 But you have things like regular and Goofy over the eyes, imprinted on the frame, I think Yeah, a port and starboard one. Where does that come from? Like, where the whose idea was that and why why do you that? Tim Parr 49:55 Kind of why not? returns on these. So these are the Another Mr. cartoons. So there's what he says is Canada and that he, which is left and right in Spanish. There's port starboard Goofy, regular. It seemed like a good surface. Somehow. Marc Gutman 50:16 Yeah, under utilized. No one else is doing it. It's really, yeah, it's really, really cool. I mean, it's Tim Parr 50:24 Maximize your assets. Marc Gutman 50:28 And so you know, you just showed us the the Mr. cartoon, what's your favorite frame? Is it the Mr. Cartoon? Or is there Tim Parr 50:35 I don't have one. And I always compare this. I listen to Terry Gross, interviewed Keith Richards. And she asked him what his favorite song was. And she just, he just ripped her head off, saying how, ah, Jerry, it's like trying to pick a favorite child. You don't do that then other than that, so I kind of feel the same way. Marc Gutman 50:58 Yeah, well, I agree, kids. And I'll tell you right now I have a favorite. It's not always the same one. It changes from time to time, but at any given time, I do have a favorite one that says they don't lie. Tim Parr 51:11 Okay, you're probably true. me close Miklos? I would say. And this is my favorite Marc Gutman 51:18 Story about Keith Richards makes me think you know, I know that you work with a lot of like really cool influencers and ambassadors that are like aging athletes and surfers and musicians. But who have you seen where your product that you didn't have a relationship with that just really like blew your mind? You're like, I can't believe the day that they're wearing my stuff. Tim Parr 51:42 Man. Lately, there's been a few you know, Gwyneth Paltrow, and Julia Louis, Julianne Moore. Did girl. And I heard that Shepard Fairey has Pete Souza, the White House photographer. So they're just I mean, it's like Katie Couric? Yes, posting about them and doing okay. So like, I don't run in those circles, obviously. So it's, it's cool when you see that and people have, there's a lot of pride around the discovery. And the people that take selfies, you know, and are posting and saying that, like, I support this, you know, and without any prompting from us, I think it's fantastic. It means that the, the communication is leaving, and it's coming back, that it's been received. And to me that's like, I don't care if I die tomorrow, like when people do that with our brand. It's, it's the Holy Grail. Marc Gutman 52:54 And so as you're building this brand, as you're spreading this message, what's next for CADDIS? Where do you want this thing to go? Tim Parr 53:00 What we're gonna do is, is further develop this idea of owning age. So beyond reading glasses, and one of the first things we're doing is we're starting a newsletter that's going to grow into something bigger, but that's called humongous living. And then, from humongous living, we've just started a new nonprofit called music farming.org, which I'm super excited about, because the company from the get go, took 1% of gross revenue. And we and we gave it to music education programs across the United States. That's a soft spot for me personally, what was happening, we're growing so fast that that bucket of cash grew to a size that I couldn't manage. So the idea is, okay, let's pull it out of CADDIS create a separate entity to which other brands can contribute it into and we actually grow this thing where we can start helping people doing the hard work on the, you know, in the trenches, getting instruments, paying teachers, whatever they need, so that we can make make music education, something important again in this country. Marc Gutman 54:26 And that is Tim Parr, founder of CADDIS. As I reflect on our conversation, Tim said something to me that I can't get out of my head. He said, that's where the fun lies in changing people's minds. And I couldn't agree more. I thought Tim's journey was full of gold nuggets about building a brand and building a business. But if you were to take one thing away from this conversation, it's sell the message more than the product is a big thank you. In part and the cat is team. I love this mission you're on to help people own their age. I could probably use a little of that secret sauce myself. We will link to all things Tim Parr, CADDIS, and music farming, the nonprofit Tim discussed in the episode in the show notes. And if you know of a guest who should appear on our show, please drop me a line at podcast@wildstory.com our best guests like Tim, come from referrals from past guests and our listeners. Well, that's the show. Until next time, make sure to visit our website www.wildstory.com where you can subscribe to the show in iTunes, Stitcher or via RSS so you'll never miss an episode I like big stories and I cannot lie. You other storytellers can't deny.

About Tim Kobe :Tim’s LinkedIn Profile: linkedin.com/in/timkobeWebsite: eightinc.com  (Company Website)Phone: 1 415 8501828 (Mobile)Email: kobe@eightinc.comTwitter: TimKobeBio: Sometimes called “Apple’s best kept secret” Eight Inc. is one of the most progressive design firms working today. 8 is helping to transform organizations to be relevant in the worlds most highly competitive environments by looking at the design factors that drive successful human interactions. Tim Kobe is a design leader, Founder and CEO of Eight Inc. Eight Inc. employs leading designers and strategists working across 11 offices including Beijing, Shanghai, Hong Kong, London, New York, San Francisco, Honolulu, Tokyo, Istanbul, Dubai, Hong Kong and Singapore. 8 has received international design awards and has been published in Asia, Europe, and the United States.Tim Kobe has lectured at the Art Center College of Design, Pasadena; California College of Arts and Crafts, San Francisco; San Francisco Academy of Art; and at IDSA Awards Presentation, 1997. He has lectured on behalf of the US State Department focused on sustainability and architecture in Bangkok and Los Angeles. He has lectured at the prestigious Picnic in Amsterdam, an annual design conference merging business and technology and continues speaking internationally on a variety of design subjects. In 2005 Kobe became a trustee at Art Center College of Design and currently serving as Chairman of the Academic Affairs Committee. He also serves on the Board of Directors for the Grabhorn Institute in San Francisco California.In 2006 Kobe received the top award for the professional competition “High Density on the High Ground.” sponsored by McGraw-Hill Companies’ Architectural Record magazine and Tulane University School of Architecture. 8 was selected to represent the United States at the Architecture Bienniale in Venice Italy and participated in a worldwide traveling exhibition on the project.Ongoing consulting relationships with leaders in business and innovation:Apple, ANZ Bank, Citibank, Coach, Herman Miller, HP, Hyatt, Nissan, Nokia, Nike, Virgin Atlantic AirwaysEpisode Intro:I remember standing on 5thAvenue in New York and looking at a glass cube.This was a portal into a new world. While Apple stores had been around for a few years, this was the big splash that quickly became on of the most photographed of New York’s landmarks. Apple stores shifted the retail world on its access. No longer would a shopping journey be defined by SKU count – how many units you could cram on the floor - but how the experience connected you to the magic of a brand in truly innovative way. It elevated the product to fine art or fine jewelry, which was probably appropriate since is was competing for attention with some of the most recognized retailers on the planet, like Tiffany, just a block away.That paradigm shift in retail store design was born our of a white paper on why Apple should have its own stores after entering the personal computer market and bringing their products to consumers through third party sellers. After designing MacWorld events for Steve Jobs and Apple some years before, Tim Kobe and his Architecture and Design firm Eight Inc. was challenged with the task of creating the first Apple stores. They have held that relationship for the last 20+ years.Sometimes called “Apple’s best kept secret” Eight Inc. is one of the most progressive design firms working today. 8 is helping to transform organizations to be relevant in the worlds most highly competitive environments by looking at the design factors that drive successful human interactions. Tim Kobe is a design leader, Founder and CEO of Eight Inc. Eight Inc. employs leading designers and strategists working across 11 offices including Beijing, Shanghai, Hong Kong, London, New York, San Francisco, Honolulu, Tokyo, Istanbul, Dubai, Hong Kong and Singapore. Among other honors and awards, 8 was selected to represent the United States at the 2006 Architecture Bienniale in Venice Italy and participated in a worldwide traveling exhibition on the project.Now, Apple would be a pretty great client to have on the resume, but Tim Kobe has work with a list of major internationally recognized brands including Citibank, Coach, Herman Miller, HP, Westin, Hyatt, Nissan, Nokia, Nike and Virgin Atlantic Airways.Tim has just published a new book in collaboration with Roger Lehman, a psychoanalyst and senior lecture at the MIT Sloane School of Management, called “Return on Experience”.And, I am excited to talk with Tim since he really exemplifies, in one guy, all of the categories in the “DATA” acronym for NXTLVL including Design, Architecture, Technology and the Arts.Welcome Tim, About David Kepron: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com  (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepron

Clodagh is an Irish-born New York-based designer who are among Architectural Digest’s Top 100 Interior Designers and a member of the Interior Design Hall of Fame. Clodagh just release her most recent book Clodagh: Life-Enhancing Design published by GArts. In this fascinating conversation, sprinkled with good humor and smart tips for re-inventing your space, Clodagh reflects on a deeper level about great design coming from within and the role of design as a healing art. Clodagh talks about the spiritual side of her work influenced by her childhood’s healers and mystics in Ireland and her early adoption of Feng Shui and her innovative approach by integrating concepts like Chromotheraphy and Biophilia and sustainable material. This contributes to her unique look, structure and flow that appeal to all human senses, that go beyond the physical to things you can feel but not see. Clodagh received the Platinum Circle Humanitarian Award from Hospitality Design Magazine in 2016 and won the 2018 Global Wellness Awards for spearheading wellness design at the Global Wellness Summit. She has an honorary doctorate from the New York School of Interior Design and the San Francisco Academy of Art. Photo by Jonathan Beckerman.   

Today we celebrate the birthday of a Russian Count who funded an expedition that led to the discovery of the California poppy. We'll also learn about one of the country’s most beloved naturalists. We celebrate the life of the second woman to be professionally employed as a botanist in the United States. She died 100 years ago today. We also celebrate a nurseryman whose passion for plants was sparked with the gift of a Fuschia. Today’s Unearthed Words feature words about rainy, windy April. We Grow That Garden Library™ with a book about a little cottage that you might find inspiring as you spruce up your own nest this season. And then we’ll wrap things up with a little poem about trillium - which is also known as Wake Robin. But first, let's catch up on some Greetings from Gardeners around the world and today’s curated news.   Subscribe Apple|Google|Spotify|Stitcher|iHeart   Gardener Greetings To participate in the Gardener Greetings segment, send your garden pics, stories, birthday wishes and so forth to Jennifer@theDailyGardener.org And, to listen to the show while you're at home, just ask Alexa or Google to play The Daily Gardener Podcast. It's that easy. Curated News Gardening for Resilience By Lysa Myers “If you’ve ever tried to grow a garden, you’ll know that your first efforts are seldom as successful as you’d hope. Conditions are seldom ideal, no matter how carefully you plan. You will mess up seemingly simple things; even experts do. However, there are ways to approach gardening that will improve your ability to weather those mistakes. Good soil is crucial Dirt is dirt, right? Sadly, no. If I had it to do over again, I’d have spent that first year amending the heck out of the soil. Choose some plants for quick wins Grab something quick like an herb garden, a planted lettuce bowl, or a strawberry planter from your local gardening center, so you can get those first nibbles right away. There’s a psychological factor to getting an immediate reward that will help you be more resilient in the face of inevitable garden setbacks. Look for what grows well in your area Not all plants grow well everywhere. Some of the things that struggle in your climate might surprise you. It certainly did me! Grow plants you love to eat Whatever happens with our current crisis, I hope that more people take up gardening as a means of self-care and... I also hope that if this sort of advice can help make early gardening experiences more enjoyable, more people will take this on as a long-term hobby or lifestyle change rather than a stop-gap measure. I want you to love working with plants as much as I do!”   Today’s to-do is to add a magnifying glass to your garden tote. The best gardeners throughout our history have looked closely at their plants - often using magnifiers of some fashion. Get up close and personal with your plants and increase your intimacy with your garden by looking at it through the lens of a magnifying glass. Now’s the perfect time to add one to your garden tote. As with every garden tool - you won’t use it if it’s not handy.   Alright, that’s it for today's gardening news. Now, if you'd like to check out my curated news articles and blog posts for yourself, you're in luck, because I share all of it with the Listener Community in the Free Facebook Group - The Daily Gardener Community. There’s no need to take notes or search for links - the next time you're on Facebook, search for Daily Gardener Community and request to join. I'd love to meet you in the group.   Important Events 1754  Today is the birthday of a man who was the foreign minister of Russia, Count Nikolay Rumyantsev. In 1815, he funded the round the world scientific voyage of the Rurik which included the poet and botanist Adelbert von Chamisso ("Sha-ME-So") and a doctor/surgeon named Johann Friedrich von Eschscholtz. Two years later, in 1817, the Rurik ended up in the San Francisco Bay area where it planned to reprovision. During their stay in San Francisco, Chamiso discovered the California poppy, which he named Eschscholzia californica after his friend Johanns Friedrich Von Eschscholzia. In 1903, the botanist Sarah Plummer Lemmon put forth a successful piece of legislation that nominated the golden poppy (Eschscholzia californica) as the state flower of California. And here’s what the botanist Alice Eastwood once said about the poppy: “The Eschscholzia so glows with the sunbeams caught in its chalice that it diffuses light upon the other flowers and the grass. This poppy will not shine unless the sunbeams on it, but folds itself up and goes to sleep.”   1837  Today is the birthday of the Naturalist, poet, and philosopher John Burroughs (books by this author) was born on a dairy farm in Roxbury, outside of Boston on this date in 1837. He was sent to the local school, where his desk was next to that of Erie Railroad Robber Baron, Jay Gould (the son of a nearby neighbor). When Burroughs struggled in school, Gould would bail him out. Called “John o’ Birds” for his special admiration for birds, Burroughs loved the natural world. One of the four vagabonds (a reference to an annual camping group that included Harvey Firestone, Henry Ford, and Teddy Roosevelt) Burroughs drove a Ford which was an annual present from Henry Ford. John Burroughs wrote about what he knew and loved best: the land around his homes in the Catskills of upstate New York. The area included a stream called “The Pepacton" - today it is known as the "East Branch of the Delaware River". Burroughs was great friends with Walt Whitman (Books by this author) whom he loved dearly. Of Whitman, Burroughs reflected: “[Meeting] Walt was the most important event of my life. I expanded under his influence, because of his fine liberality and humanity on all subjects.” Here’s a fun fact: Whitman gave Burroughs a little marketing advice on his first book, Wake-Robin. Burroughs recalled "It is difficult to hit upon suitable titles for books. I went to Walt with Wake-Robin and several other names written on paper. '"What does wake-robin mean?” he asked "It's a spring flower,' I replied. "Then that is exactly the name you want." Here’s the beginning of “Wake-Robin by John Burroughs” “Spring in our northern climate may fairly be said to extend from the middle of March to the middle of June… It is this period that marks the return of the birds…. Each stage of the advancing season gives prominence to certain species, as to certain flowers. The dandelion tells me when to look for the swallow, the dog-tooth violet when to expect the wood thrush, and when I have found the wake-robin in bloom I know the season is fairly inaugurated. With me this flower is associated, not merely with the awakening of Robin, for he has been awake some weeks, but with the universal awakening and rehabilitation of Nature." Wake-robin is the common name for trillium. Trilliums are in the Lily Family and they carpet the forest floor in springtime. They have a single large, white, long-lasting flower that turns pink as it matures. One last memorable fact about Trilliums. Most of the parts of the plants occur in threes: 3 broad flat leaves, 3 petals to a flower, and three sepals (the part that enclosed the petals, protects them in bud, and supports them in bloom). During Burroughs’ time, The Tennessean and other newspapers advertised “English Wake-Robin Pills: the Best Liver and Cathartic Pills in Use!” and they were 25 cents per box. Burroughs died at the age of 84 years - fourteen more than the biblical allotment of man. He was on his way back to the Catskills after undergoing abdominal surgery in California. Burroughs just wanted to see home one more time. Burroughs' nurse and biographer were with him as he made the trip by train. After a restless attempt at sleeping, he asked: “How near home are we?” Told the train was crossing Ohio, Burroughs slumped back and passed away. In 1937, the 100th anniversary of Burrough’s birthday celebration was held at Hartwick College in New York. Music was furnished by the college a cappella choir who sang Burrough’s favorite song, “Lullaby” by Brahms. Supreme Court Justice Abraham Kellogg presented this tribute: "When the trees begin to leaf and the birds are here when the arbutus, laurel, and wildflowers are blooming and nature is clothing herself with beauty and grandeur, turn ye to your library and in a restful attitude read 'Pepacton' and you will acquaint yourself as never before with John Burroughs, the scientist, the naturalist, the poet, and the philosopher.” It was John Burroughs who said, "Most young people find botany a dull study. So it is, as talk from the textbooks in the schools; but study by yourself in the fields and woods, and you will find it a source of perennial delight."   1920  Today is the anniversary of the death of the botanist Kate Brandegee. Kate was the third woman to enroll at Berkely’s medical school and the second woman to be professionally employed as a botanist in the US. After getting her MD at Berkley, she found starting a practice too daunting. Thankfully, Kate’s passion for botany was ignited during med school. She had learned that plants were the primary sources of medicine, so she dropped the mantle of a physician to pursue botany. Five years later, she was the curator of the San Francisco Academy of Sciences herbarium. While Kate was at the academy, she personally trained Alice Eastwood. Later, when Kate moved on, Alice was ready to take her place - Kate was a phenomenal mentor. During her time at the academy, in surprise development at the age of 40, Kate had “fallen insanely in love” with plantsman Townshend Brandegee. Equally yoked, their honeymoon was a 500-mile nature walk - collecting plant specimens from San Diego to San Francisco. The couple moved to San Diego where they created a herbarium that was praised as a botanical paradise. The collecting trips - often taken together, but sometimes individually, would be their lifelong passion - and they traveled through much of California, Arizona, and Mexico at times using the free railroad passes afforded to botanists. Despite poor health, Kate loved these experiences. In 1908, at the age of 64, she wrote Townshend a letter, “I am going to walk from Placerville to Truckee (52 miles!)” In 1906, when the Berkeley herbarium was destroyed by an earthquake, the Brandegees single-handedly restored it by giving the school their entire botanical library (including many rare volumes) and their plant collection which numbered some 80,000 plants. Thanks to Townshend's inheritance, the couple was financially independent, but they were also exceptionally selfless. The Brandegee’s followed their plants and books to Berkley where Townshend and Kate worked the rest of their lives pro bono. Botanist Marcus Jones said of Kate, “She was the one botanist competent to publish a real [book about the native plants of California].” But Kate had delayed writing this work. Kate was 75 when she fell on the University grounds at Berkeley - she broke her shoulder. Three weeks later, she died.   1909  Today is the birthday of Graham Stuart Thomas. GST was fundamentally a nurseryman and he lived a life fully immersed in the garden. His passion was sparked at a young age by a special birthday present he was given when he turned six: a beautiful potted fuchsia. In 2003. his gardening outfit - including his pants, vest, and shoes - as well as a variety of his tools (including plant markers and a watering can) were donated to the Garden Museum. GST was best known for his work with garden roses and his leadership of over 100 National Trust gardens. He wrote 19 books on gardening. Ever the purposeful perfectionist, he never wasted a moment. What do folks have to say about GST on social media? Here’s a sampling: Pachysandra ground cover - A GST classic! My mom gave me a Graham Stuart Thomas for my first gardening book, so very special Our best selling plant of 2015? At number 1 (drum roll) - Eryngium Graham Stuart Thomas. Flower spike on yucca in a border. GST used them as punctuation marks in design. Love being married to someone who knows what I mean when I say, “Bring me Graham Stuart Thomas"   Unearthed Words   April cold with dripping rain Willows and lilacs brings again, The whistle of returning birds, And trumpet-lowing of the herds. — Ralph Waldo Emerson, American essayist and poet   Oh, how fresh the wind is blowing! See! The sky is bright and clear, Oh, how green the grass is growing! April! April! Are you here? — Dora Hill Read Goodale, American poet and teacher   A SENSITIVE PLANT in a garden grew,  And the young winds fed it with silver dew,  And it opened its fan-like leaves to the light,  And closed them beneath the kisses of night. The snowdrop, and then the violet,  Arose from the ground with warm rain wet, Then the pied wind-flowers and the tulip tall,  And narcissi, the fairest among them all, And the hyacinth, purple and white and blue,  Which flung from its bells a sweet peal anew And the jessamine faint, and the sweet tuberose,  The sweetest flower for scent that blows;  And all rare blossoms from every clime,—  Grew in that garden in perfect prime. And the sinuous paths of lawn and of moss,  Which led through the garden along and across,  Some open at once to the sun and the breeze,  Some lost among bowers of blossoming trees, The plumèd insects swift and free,  Like golden boats on a sunny sea,  Laden with light and odor, which pass  Over the gleam of the living grass; And Spring arose on the garden fair, Like the Spirit of Love felt everywhere; And each flower and herb on Earth's dark breast Rose from the dreams of its wintry rest." — Percy Bysshe Shelley, English romantic poet, The Sensitive Plant   Grow That Garden Library The Bee Cottage by FrancesSchultz The subtitle to this lighthearted book is “How I Made a Muddle of Things and Decorated My Way Back to Happiness” and the book was published in 2015. This book was inspired by Frances's popular House Beautiful magazine series on the makeover of her East Hampton house that she calls Bee Cottage. Frances had intended this book to be a decorating book, but it evolved into so much more. It's a memoir combining beautiful photos of Bee Cottage inside and out - and a compelling personal story - Frances's story. This book is perfect for this time of year when we're trying to come up with all kinds of ideas for our home and garden. It’s loaded with inspiring images and snapshots. In this book, Frances shared what she learned during all her renovations of Bee Cottage. We get a sneak peek into how she decided each area of the house and garden would be used and furnished. From a personal standpoint, Frances came to discover that, like decorating a home or planting a garden, our Lives must adapt to who we are and what we need along the way. And, I love this little poem that Frances uses to start out her book - along with a picture of one of her garden gates it's got a little bee cut out at the top of it.) The poem goes like this: He who loves an old house Never loves in vain, How can an old house, Used to sun and rain, To lilac and to larkspur, And an elm above, Ever fail to answer The heart that gives it love? Next, Frances shows a picture of her cottage before it became Bee Cottage. “ It was a little run-down but it had curb appeal but not much love”. And she wrote, “I felt a bit that way myself.” And here's the how the story of Bee Cottage starts: “I'd planned to make Bee Cottage the perfect place to begin my second marriage. I'd bought it with my fiance's Blessing. It was great for us and for his two sons. Though the house was old and needed work, I relished the prospect. if only I'd been as optimistic about the marriage, but the story of Bee Cottage begins, I'm sorry to say, with heartbreak. After the wedding invitations were sent, after gifts received, after the ridiculously expensive dress made, after deposits paid, after a house bought... I called it off. I wish I could say he was a jerk and a cad, but he wasn't. He was and is a great guy. The relationship failed because we were just not a fit. And there I was with a house and the dawning that everything I had dreamed it would be would now be something else entirely.” And that is the beginning of the Bee Cottage story. This is a great and light-hearted book for this time of year as you're making plans for your own nest. If you're looking for a nice escape from the heaviness of this time we're living through, this book would be an excellent choice. It’s lovely. You can get a used copy of The Bee Cottage by Frances Schultz and support the show, using the Amazon Link in today's Show Notes for under $4.   Today’s Botanic Spark In honor of John Burroughs’ first book, Wake-Robin, I found a little-known poem by Rebecca Salsbury Palfrey Utter (Books by this author) called The Wake-Robin. Rebecca was a descendant of Gene Williams Palfrey who served with George Washington and served as ambassador to France. When she was 28, she became the wife of a Chicago minister named David Utter. Thereafter, Rebecca worked beside David as a missionary and she coined the now-popular term “Daughter of the King” in one of her more popular poems. Here’s The Wake-Robin by Rebecca Salsbury Palfrey Utter. THE WAKE-ROBIN (or trillium) When leaves green and hardy From sleep have just uncurled — Spring is so tardy In this part of the world — There comes a white flower forth, Opens its eyes, Looks out upon the earth, In drowsy surprise. A fair and pleasant vision The nodding blossoms make ; And the flower's name and mission Is "Wake, robin, wake !” But you're late, my lady, You have not earned your name ; Robin's up already, Long before you came. You trusted the sun's glances, To rouse you from your naps; Or the brook that near you dances At spring's approach, perhaps ; Your chamber was too shady, The drooping trees among ; Robin's up already, Don't you hear his song? There he sits, swinging, ‘ In his brown and scarlet cloak, His notes like laughter ringing ; Tis plain he sees the joke. "Accidents will happen,” Laughs robin loud and clear ; "If you think to catch me napping, Wake earlier next year!"

Today we celebrate the Swiss botanist known as the father of geographical botany and the American botanist who went on a 500-mile nature walk for her honeymoon. And, just in time for Halloween, we'll learn about the botanist who followed in her father's footsteps to study slime mold. And, we're coming up on the 200th anniversary of the botanist who climbed Pike's Peak and discovered the Blue Columbine, also known as the State Flower of Colorado. We'll hear one of my favorite poems about Octob er with the line, "The leaves by hundreds came." We Grow That Garden Library with a beautiful book from one of the country's top gardens: Philadelphia's Chanticleer.  I'll give you some helpful tips to attract birds to your garden over the winter, and then we'll wrap things up with a Scottish garden that is also a living work of art.   But first, let's catch up on a few recent events. The St. Louis Post-Dispatch shared last week that the Missouri Botanical Garden is gearing up to break ground this January on a $92 million brand new visitor center.   It will be called the Jack C Taylor Visitor Center in honor of the Taylor family, who donated the lead gift for the project. Jack Crawford Taylor founded the Enterprise Rent-A-Car Company. Taylor left a legacy of philanthropy. Taylor gave a $30 million gift to the Missouri Botanical Garden to fund global plant research - which is the most significant gift ever given to a U.S. botanical garden. The new Jack C Taylor Visitor Center is slated to open in the Spring of 2022.     California's Department of Resources Recycling and Recovery (CalRecycle) has a fantastic tradition of environmental stewardship.  Last week they put together a great video with tips on how to get started with composting.    Now, if you'd like to check out these curated articles for yourself, you're in luck - because I share all of it with the Listener Community in the Free Facebook Group - The Daily Gardener Community. So there’s no need to take notes or track down links - just head on over to the group - and join.    Brevities   #OTD  Today is the birthday of the botanist Alphonse Pyramus de Candolle, who was born on this day in 1806 the year Linnaeus died.   He was the son of the Swiss botanist Augustin Pyramus de Candolle.   Candolle's ground-breaking book, Origin for Cultivated Plants begins, "It is a common saying, that the plants with which man has most to do, and which rendered him the greatest service, are those which botanists know the least [about].” Candolle set about correcting that gap in understanding, which had persisted for 50 years. In 1885, The Glasgow Herald reminded readers, "At the commencement of the present century but little was known respecting the origin of our cultivated plants....   Alexander von Humboldt in 1807 said : 'The origin, the first home of the plants most useful to man, and which have accompanied him from the remotest epochs, is a secret as impenetrable as the dwelling of all our domestic animals. We do not know what region produced spontaneously wheat, barley, oats, and rye. The plants which constitute the natural riches of all the inhabitants of the tropics the banana, the papaw, the manioc, and maize have never been found in a wild state. The potato presents the same phenomenon.'"        Candolle named growing regions and came up with climate classifications. Gardeners use them today when we refer to growing zones.  Alphonse Pyramus de Candolle is known as the father of geographical botany, and Harvard botanist Asa Gray remarked, "De Candolle's great work closed one epoch in the history of the subject and [Sir Joseph] Hooker's name is the first that appears in the ensuing one." Alphonse devised the first code of botanical nomenclature - the International Code of Botanical Nomenclature is its descendant.  These laws ensure that no two species of plants have the same name.  The botanical name is always in Latin.         #OTD  Today is the 175th birthday of the botanist Katherine Brandagee who was born on this day in 1844. Brandagee was the third woman to enroll at Berkeley’s medical school and the second woman to be professionally employed as a botanist in the US.   While getting her MD at Berkeley, Kate had learned that plants were the primary sources of medicine. Botany intrigued her, so she dropped the mantle of physician to pursue botany.  Five years later, she was the curator of the San Francisco Academy of Sciences herbarium.  There, Kate personally trained Alice Eastwood. When Kate moved on, Alice was ready to take her place; Kate was a phenomenal mentor.   During her time at the academy, in surprise development at the age of 40, Kate had “fallen insanely in love” with plantsman Townshend Brandegee.  Equally yoked, their honeymoon was a 500-mile nature walk - collecting plant specimens from San Diego to San Francisco.  The couple moved to San Diego, where they created a herbarium praised as a botanical paradise.   In 1906, when an earthquake destroyed the Berkley herbarium, the Brandegees single-handedly restored it by giving the school their entire botanical library (including many rare volumes) and their plant collection, which numbered some 80,000 plants. Thanks to Townshend's inheritance, the couple was financially independent, but they were also exceptionally selfless. The Brandegee’s followed their plants and books to Berkley, where Townshend and Kate worked the rest of their lives pro bono.   Botanist Marcus Jones said of Kate, “She was the one botanist competent to publish a real [book about the native plants of California].” But Kate had delayed writing this work.  Kate was 75 when she fell on the University grounds at Berkley - she broke her shoulder.  Three weeks later, she died.      #OTD  Today is the birthday of the original Queen of Slime Molds, Gulielma Lister, who was born on this day in 1860. Gulielma was born into a Quaker family in England, and her family and friends called her Gulie. Her mom and dad were a classic match of opposites. Her mother was a right-brained creative - an artist - and her father was a left-brained scientist who was the world authority on slime mold. Gulie studied at home and learned from both her parents. The Lister family home was called Sycamore House, and it was located on Leytonstone High Road. She spent her summers at the family summer house in Lyme Regis. Both houses just happened to be near nature areas rich with slime mold. Slime molds are pulsing giant amebas that slowly move through soil or along the tree trunks hunting for their food. Gulie called them “[her] creepies”!  Gulie ended up shadowing her father, and she became very involved with his work. Together, Gulie and her father prepared the world's primary study on Slime Mold. Drawing from skills she learned from her mom, Gulie painted many gorgeous watercolors of her slime mold specimens. When her father died in 1908, Gulie was ready to fill his shoes as the world authority on slime mold. Over her lifetime, Gulie helped found the British Mycological Society and served as it's president twice in 1912 and 1932. Gulie was among the first women fellows of the Linnean Society.     #OTD  Today is the anniversary of the death of the botanist Edwin James who died on this day in 1861 As a young man, James compiled the very first Flora of Vermont plants. James went on one of the first expeditions of the American West from Pittsburgh to the Rocky Mountains.  He discovered the mountain Columbine, Aquilegia caerulea, which ultimately became known as the Colorado Blue Columbine and the State Flower of Colorado. An account of James' climb of Pikes Peak on July 13, 1820, stated: "A little above the point where the timber disappears entirely, commences a region of astonishing beauty . . . covered with a carpet of low but brilliantly flowering alpine plants. . ." James' words, "a region of astonishing beauty," became the title of a 2003 book on the botanical history of the Rocky Mountains by Roger Lawrence Williams. After the expedition, James married and settled in Burlington, Iowa. His home was part of the Underground Railroad. James died in 1861 after an accident. There is a monument to James on Pike's Peak, and the Des Moines County Medical Society planted Rocky Mountain Blue Columbine on his grave in the Rock Springs Cemetery. Newspaper accounts said the location of Edwin James' grave was in the most picturesque part of southeastern Iowa.       Unearthed Words   October's Party "October gave a party; The leaves by hundreds came- The Chestnuts, Oaks, and Maples, And leaves of every name. The Sunshine spread a carpet, And everything was grand, Miss Weather led the dancing, Professor Wind the band." - George Cooper, American Poet George Cooper remembered for his happy song lyrics, which were often set to music written by Stephen Foster.     Today's book recommendation: The Art of Gardening by R.William Thomas & The Chanticleer Gardeners   This lovely book came out in 2015, and the subtitle is Design Inspiration and Innovative Planting Techniques from Chanticleer. Chanticleer is a 35-acre public garden outside of Philadelphia, and it is regarded as one of America's top gardens. Chanticleer has a staff of six gardeners, and each gardener is responsible for the design, planting, and maintenance of a section of the garden. Thus, this book was written by all of the different gardeners. As the garden's Executive Director likes to say, “Chanticleer is essentially a large demonstration garden. Our guests take away ideas on how to garden in their own home spaces.” This is the perfect book for the off-season. It's a book that is loaded with beautiful photos and fantastic ideas that are great for planning next year's new landscaping projects.   This is a beautiful book for browsing and dreaming - and would make a lovely gift for the holidays. I love what the Executive Director R William Thomas says in the introduction about the value of walking through the garden. He wrote: "[The son of the garden's founder, Adolf Rosengarten Junior, began each day with a walk around the garden accompanied by his corgi. He greeted the staff, encouraged them to work hard, grabbed a snack at the Apple house, and reviewed the property. I, too, begin each day with a walk around the garden with my corgi. It’s much more than a lovely stroll. It’s an inspection tour, a remembrance of what the property was, and most important, a meditation on what it can be.   I stop frequently looking both up close and into the distance. What does this part of the garden look like to a first-time guest? Is it as good as it can be? How will the area look in a month? In three months? A year? In a decade? Could this bed be better? Is it time to try something new? Should this path be moved? Is that tree going to block the view in 20 years? Would a tower draw guests up the Bulb Meadow, the hill above the Asian Woods? Can we illuminate steps to improve accessibility? Do all the garden areas hold together as one garden? I also pull a few weeds clear the spillways, prune an occasional branch, pick up the litter, and check the restrooms." Great questions and a great practice to follow in our own gardens.        Today's Garden Chore It's time to start planning food and feeders for winter birds. This is a great week to get your feeders ready to go before the holidays set in.  One of the best tips I ever received from a fellow birder was to invest in a variety of feeders and foods; the diversity will draw a community of birds to your garden in the winter. Right as I'm putting away the Halloween decorations, I'll make a point to wash and set up my feeders. During the summer, I'm more focused on providing sources of water. But in the winter, I try to make sure my feeders are in spots that I can get to - especially if I need to make a path with the snowblower. A few other considerations would be to purchase a de-icer for your birdbath. I have a friend that likes to use a heated dog dish as a source of water instead of a birdbath. I've used both and either work great. And here's a final tip for you. My folks always save smaller dead trees, shrubs, or brush to position near their feeders so that the birds have a nearby place to take cover. Evergreens, branches, and twigs provide needed shelter and protection. Finally, pat yourself on the back if you've incorporated berry-producing trees and shrubs like serviceberry, dogwood, and viburnum. You'll be rewarded with even more birds over the years, like the Cedar Waxwing - one of my favorites.          Something Sweet  Reviving the little botanic spark in your heart  Today is the birthday of the Scottish poet, artist, and gardener Ian Hamilton Finlay who was born on this day in 1925. Finlay created a one-of-a-kind garden that incorporated sculptures, words, architecture, and poetry. Finlay named his garden Little Sparta and the garden itself is considered a living piece of art. Finlay's poetry is incorporated into the art at Little Sparta. One especially poignant piece is a one-word poem with a long title - a form of poetry Finlay pioneered. In the garden, there is a small engraved plate that shares the long title, followed by a single word that makes up the poem. Here it is: "One orange arm of the world's oldest windmill Autumn"     Thanks for listening to the daily gardener, and remember: "For a happy, healthy life, garden every day."

As I was preparing for today’s show, I kept thinking about this quote from John Burrows: "... One's own landscape comes in time to be a sort of outlying part of himself; he has sowed himself broadcast upon it, and it reflects his own moods and feelings; he is sensitive to the verge of the horizon: cut those trees, he bleeds; mar those hills, and he suffers."   Think about your own landscape. If it is an outlying part of yourself, what does is reflect about your mood and feelings? Controlled and manicured? Wild and wooly? Relaxed and comfortable? Unsure or confused?   Where are you at today? Where were you a year ago? 5 years ago? 10 years ago? Where do you want to be this season?   We are not static. As my youngest son said to me the first time he ate spaghetti sauce on his noodles, “People can change, Mom.” We are not static… and our gardens aren’t either.   Brevities Naturalist, poet and philosopher John Burroughs (books by this author) was born on a dairy farm on this date in 1837. He was sent to the local school, where his desk was next to that of Erie Railroad Robber Baron, Jay Gould (the son of a nearby neighbor). When Burroughs struggled in school, Gould would bail him out. Called “John o’ Birds” for hisspecial admiration for birds, Burroughs loved the natural world. One of the four vagabonds (a reference to an annual camping group that included Harvey Firestone, Henry Ford, and Teddy Roosevelt) Burroughs drove a Ford which was an annual present from Henry Ford. John Burroughs wrote about what he knew and loved best: the land around his homes in the Catskills of upstate New York. The area included a stream called “The Pepacton" - today it is known as the "East Branch of the Delaware River".   Burroughs was great friends with Walt Whitman (Books by this author) whom he loved dearly. Of Whitman, Burroughs reflected:   “[Meeting] Walt was the most important event of my life. I expanded under his influence, because of his fine liberality and humanity on all subjects.”   Here’s a fun fact: Whitman gave Burroughs a little marketing advice on his first book, Wake-Robin.  Burroughs recalled   "It is difficult to hit upon suitable titles for books. I went to Walt with Wake-Robin and several other names written on paper.  '"What does wake-robin mean?” he asked "It's a spring flower,' I replied. "Then that is exactly the name you want."   Wake-robin is the common name for trillium. Trilliums are in the Lily Familyand they carpet the forest floor in springtime.. They have a single large, white, long-lasting flower that turns pink as it matures.  During Burroughs time, The Tennessean and other newspapers advertised English Wake-Robin Pills Tho best Liver and Cathartic Pills in use. Price 25 cents per box.   Here’s the beginning of “Wake-Robin by John Burroughs”   “Spring in our northern climate may fairly be said to extend from the middle of March to the middle of June… It is this period that marks the return of the birds….  Each stage of the advancing season gives prominence to certain species, as to certain flowers. The dandelion tells me when to look for the swallow, the dog-tooth violet when to expect the wood thrush, and when I have found the wake-robin in bloom I know the season is fairly inaugurated. With me this flower is associated, not merely with the awakening of Robin, for he has been awake some weeks, but with the universal awakening and rehabilitation of Nature."   At the 100th anniversary of Burrough’s birthday celebration was held at Hartwick College. Music was furnished by the college a cappella choir who sang Burrough’s favorite song, “Lullaby” by Brahms. Supreme Court Justice Abraham Kellogg presented this tribute:   "When the trees begin to leaf and the birds are here, the arbutus, laurel and wild flowers are blooming and nature is clothing herself with beauty and grandeur, turn ye to your library and in a restful attitude read 'Pepacton' and you will acquaint yourself as never before with John Burroughs, the scientist, the naturalist, the poet and the philosopher.” Burroughs died at the age of 84 years - fourteen more than the biblical allotment of man.  He was on his way back to the Catskills after undergoing abdominal surgery in California. Burroughs just wanted to see home one more time. Burroughs' nurse and biographer was with him as he made the trip by train.  After a restless attempt at sleeping, he asked “How near home are we?” Told the train was crossing Ohio, Burroughs slumped back and passed away.   The third woman to enroll at Berkely’s medical school and the second woman to be professionally employed as a botanist in the US, the intrepid Kate Brandegee died on this day in 1920.  After getting her MD at Berkley, she found starting a practice too daunting. Thankfully, Kate’s passion for botany was ignited during med school.  She had learned that plants were the primary sources of medicine, so she dropped the mantle of physician to pursue botany. Five years later, she was the curator of the San Francisco Academy of Sciences herbarium.  While Kate was at the academy, she personally trained Alice Eastwood. Later, when Kate moved on, Alice was ready to take her place - Kate was a phenomenal mentor.   During her time at the academy, in surprise development at the age of 40, Kate had “fallen insanely in love” with plantsman Townsend Brandegee.  Equally yoked, their honeymoon was a 500 mile nature walk - collecting plant specimens from San Diego to San Francisco. The couple moved toSan Diego where they created a herbarium that was praised as a botanical paradise. The collecting trips - often taken together, but sometimes individually, would be their lifelong passion - and they traveled through much of California, Arizona and Mexico at times using the free railroad passes afforded to botanists.   Despite poor health, Kate loved these experiences. In 1908, at the age of 64, she wrote Townsend a letter,   “I am going to walk from Placerville to Truckee (52 miles!)”   In 1906, when the Berkley herbarium was destroyed by an earthquake, the Brandegees singlehandedly restored it by giving the school their entire botanical library (including many rare volumes) and their plant collect which numbered some 80,000 plants. Thanks to Townsend's inheritance, the couple was financially independent, but they were also exceptionally selfless. The Brandegee’s followed their plants and books to Berkley where Townsend and Kate worked the rest of their lives pro bono.  Botanist Marcus Jones said of Kate, “She was the one botanist competent to publish a real [book about the native plants of California].” But Kate had delayed writing this work.  Kate was 75 when she fell on the University grounds at Berkley - she broke her shoulder.  Three weeks later, she died.   Unearthed Words In honor of Burrough’s first book - Wake-Robin, I found a little-known poem by Rebecca Salsbury Palfrey Utter (Books by this author) called the Wake-Robin. Rebecca was the wife of a Chicago minister named David Utter. She was a selfless missionary who coined the term “Daughter of the King” in one of her more popular poems.  Rebecca was a descendant of Gene Williams Palfrey who served with George Washington and served as ambassador to France. Here’s The Wake-Robin by Rebecca Salsbury Palfrey Utter.   THE WAKE-ROBIN (or trillium)   When leaves green and hardy    From sleep have just uncurled — Spring is so tardy    In this part of the world — There comes a white flower forth,    Opens its eyes, Looks out upon the earth,    In drowsy surprise.   A fair and pleasant vision    The nodding blossoms make ; And the flower's name and mission    Is "Wake, robin, wake !” But you're late, my lady,    You have not earned your name ; Robin's up already,    Long before you came.   You trusted the sun's glances,    To rouse you from your naps ;     Or the brook that near you dances At spring's approach, perhaps ;    Your chamber was too shady, The drooping trees among ;    Robin's up already, Don't you hear his song ?   There he sits, swinging, ‘    In his brown and scarlet cloak, His notes like laughter ringing ;    'Tis plain he sees the joke. " Accidents will happen,”    Laughs robin loud and clear ; " If you think to catch me napping,    Wake earlier next year ! "   Today's book recommendation The John Burroughs Association was formed to preserve his legacy.  Every April, on the first Monday, they gather in New York City to present the John Burroughs Medal, John Burroughs Nature Essay Award and Riverby Awards to the authors, illustrators, and publishers of the best published nature writing.  This year’s winner is:   A Wilder Time: Notes from a Geologist at the Edge of The Greenland Ice, by William Glassley, published by Bellevue Literary Press, 2018   A Wilder Time: Notes from a Geologist at the Edge of The Greenland Ice is a rich literary account of six expeditions to Greenland, where the author sought (and found) Earth’s earliest signs yet of plate tectonics, the slow-motion movement and collisions of continents. Anchored by deep reflection and scientific knowledge, A Wilder Time is a portrait of an ancient, nearly untrammeled world that holds the secrets of our planet’s deepest past, even as it accelerates into our rapidly changing future. The book bears the literary, scientific, philosophic, and poetic qualities of a nature-writing classic, the rarest mixture of beauty and scholarship.   William E. Glassley is a geologist at the University of California, Davis, and an emeritus researcher at Aarhus University, Denmark, focusing on the evolution of continents and the processes that energize them. He received his PhD from the University of Washington, Seattle, and is the author of over seventy research articles and a textbook on geothermal energy. He lives in Santa Fe, New Mexico.   Other notable recognized authors include Rachel Carson for her book The Sea Around Us and Aldo Leopold for A Sand County Almanac.   Today's Garden Chore Today’s to-do is to add a magnifying glass to your garden tote. The best gardeners throughout out history, have looked closely their plants - often using magnifiers of some fashion. Get up close and personal with your plants - Increase your intimacy with your garden. As with every garden tool - you won’t use it, if it’s not handy.   Something Sweet to revive the little botanic spark in your heart One last memorable fact about Trilliums. Most of the parts of the plants occur in threes: 3 broach flat leaves, 3 petals to a flower, and three sepals (the part that enclosed the petals, protects them in bud, and supports them in bloom).  

I recently had the opportunity to attend a mock audition for the San Francisco Academy Orchestra.  This program, led by conductor and bassist Andrei Gorbatenko, offers a one-year artist diploma and features an academy orchestra, weekly lessons, monthly auditions, and more.   In addition to chatting with audition coordinator Joy Fellows about audition techniques, we chat with Andrei Gorbatenko, current academy bassists Michael Minor and Yu Chen Liu, and violin faculty David Chernyavsky. Listen to Contrabass Conversations with our free app for iOS, Android, and Kindle! Contrabass Conversations is sponsored by: D'Addario Strings This episode is brought to you by D’Addario Strings! Check out their Zyex strings, which are synthetic core strings that produce an extremely warm, rich sound. Get the sound and feel of gut strings with more evenness, projection and stability than real gut.   Upton Bass String Instrument Company Upton's Karr Model Upton Double Bass represents an evolution of our popular first Karr model, refined and enhanced with further input from Gary Karr. Since its introduction, the Karr Model with its combination of comfort and tone has gained a loyal following with jazz and roots players. The slim, long “Karr neck” has even become a favorite of crossover electric players.   Steve Swan String Bass Steve Swan String Bass features the West Coast’s largest selection of double basses between Los Angeles and Canada.  Located in Burlingame, just south of San Francisco, their large retail showroom holds about 70 basses on display. Their new basses all feature professional setups and come with a cover at no additional cost. Used and consignment instruments receive any needed repairs and upgrades before getting a display position on the sales floor.   Kolstein Music The Samuel Kolstein Violin Shop was founded by Samuel Kolstein in 1943 as a Violin and Bow making establishment in Brooklyn, New York. Now on Long Island, over 60 years later, Kolstein’s has built a proud reputation for quality, craftsmanship and expertise in both the manufacture and repair of a whole range of stringed instruments, and has expanded to a staff of twelve experts in restoration, marketing and production. The Bass Violin Shop The Bass Violin Shop offers the Southeast’s largest inventory of laminate, hybrid and carved double basses. Whether you are in search of the best entry-level laminate, or a fine pedigree instrument, there is always a unique selection ready for you to try. Trade-ins and consignments welcome! A440 Violin Shop An institution in the Roscoe Village neighborhood for over 20 years, A440's commitment to fairness and value means that we have many satisfied customers from the local, national, and international string playing communities. Our clients include major symphony orchestras, professional orchestra and chamber music players, aspiring students, amateur adult players, all kinds of fiddlers, jazz and commercial musicians, university music departments, and public schools. Contrabass Conversations production team: Jason Heath, host Michael Cooper and Steve Hinchey, audio editing Mitch Moehring, audio engineer Trevor Jones, publication and promotion Krista Kopper, archival and cataloging Subscribe to the podcast to get these interviews delivered to you automatically!

Andrea Goh is a San Francisco based Technical Director and Layout Artist. Her curiosity has driven her to acquire multiple sets of skills: rigging, scripting, sculpting, pipeline, assembly and layout. After studying at an art college in her native country of Malaysia, she pursued an additional degree at the San Francisco Academy of Art. After graduating, her first job was as Layout Artist in the Camera and Staging Department at Pixar Animation Studios. Andrea has rigged in many films including Exit, Unmasked and VR games like Lilypad. As a layout artist, she has contributed to films like Cars 3, Coco and Incredibles 2. She is also the Technical Supervisor of Sonder, a short film that uses a unique Maya and Unity pipeline.  In this Episode, Andrea talks about her journey as an artist, setting high goals -- and actually getting them accomplished -- and then setting new ones! For more show notes, visit www.allanmckay.com/168/.

Working in many fields from painting and architecture, to typeface, furniture and stage design. UK artist Roger Dean is perhaps best known for his album covers for groups such as Yes, Asia, Osibisa and Pink Floyd. More than sixty million copies of Roger's images have been sold around the world, as album covers, posters, cards, calendars and books. His work has been exhibited in many galleries and museums, including the V&A, The Royal Academy and The Royal College of Art. In 2010, the Daelim Contemporary Art Museum in Seoul, Korea, held a major retrospective of his work. Roger studied at Canterbury College of Art and then between 1965-1968 at The Royal College of Art, where he received a first for his Master's Degree and a silver medal, for Work Of Special Distinction. He has since been awarded an Honorary Doctorate by the San Francisco Academy of Art University and an Honorary Fellowship by the Arts Institute of Bournemouth. With his brother Martyn, Roger has formed two publishing companies and also developed architectural prototypes, which have been exhibited at the National Exhibition Centre, Birmingham. Since 2007, he has worked with his daughter Freyja on projects such as the sets and costumes for the 150th anniversary of the Puccini Festival. Not only being referenced in countless films, his work has inspired generations of students who have gone on to become professional designers and artists as well as demonstrating the importance of never going anywhere without a sketchbook and pencil. Roger's work is chronicled in three volumes: ‘Views’ (1975), Magnetic   Storm(1984) and Dragons Dream (2008).

Wherein we encounter a ‘phosphorescent charmer’ in fin de siècle Melbourne . Herald (Melbourne), 8 August 1892, p. 2, col. 8 See it on the page, here. Did you know that The day the ghost walks is slang for pay-day? Originally theatrical slang, it supposedly originated among the cast of an early production of Hamlet. Much later, it would come into more general use, though mainly in the US. And speaking of the theatre, Melbourne's suburban ghost went on to share a bill with a lady contortionist in a ‘screamingly funny farce’ – Argus (Melbourne), 5 August 1895, p. 8, col. 7 Like to know more about the legend of Spring-heeled Jack, the (not-quite) original suburban ghost? For a brief run-down, take a look at the Atlas Obscura entry – chances are you'll find plenty more at Atlas Obscura to snag your interest. Or for the (obsessively) full story (on an orange background, no less), immerse yourself in The Complete Spring Heeled Jack Page – just don't say I didn't warn you. Spring-Heeled Jack, The Terror of London No. 1. From the San Francisco Academy of Comic Art, the Ohio State University Billy Ireland Cartoon Library & Museum. This 'penny dreadful' series ran to at least 36 issues. See more of the covers here. Cover of Spring-Heeled Jack, a 1991 graphic novel for kids by Phillip Pullman, who would go on to write the acclaimed ‘His Dark Materials’ trilogy for young adults. And speaking of daemons... Universal Spectator (London), 7 October 1732 This is the earliest mention I’ve been able to find of ‘suburban ghosts’. The suggestion here seems to be that such ghosts are ‘raised’ (i.e., invented) by ‘petty Printers and Pamphleteers’ in order to sell more papers – a suggestion echoed in a regional Australian newspaper 173 years later: Dubbo Liberal & Macquarie Advocate (NSW), 10 June 1905, p. 6, col. 4

Cihuapilli Rose Amador LeBeau interviews Roberto Romo Lopez (Omicuauhtli, Mexica) teacher of School of Arts and Culture at Mexican Heritage Plaza on Native Voice TV. Romo has Bachelor Degree from the University of San Francisco Academy of Arts. He is a teacher, dancer, artist and interpreter. Romo currently teaches two classes and mentions what each of his classes are and how it helps children (ages 5-15 years old) learn their tradition and culture, self realization and how to connect with the all age groups, especially the 'Elders'.NVTV gives Romo an opportunity to show his current artwork and he explains them in detail (four art pieces). This in itself is fascinating and educational.Please take the time to watch this show and visit Romo's website at http://www.RobertoRomo.net for more information.

Cihuapilli Rose Amador LeBeau interviews Roberto Romo Lopez (Omicuauhtli, Mexica) teacher of School of Arts and Culture at Mexican Heritage Plaza on Native Voice TV. Romo has Bachelor Degree from the University of San Francisco Academy of Arts. He is a teacher, dancer, artist and interpreter. Romo currently teaches two classes and mentions what each of his classes are and how it helps children (ages 5-15 years old) learn their tradition and culture, self realization and how to connect with the all age groups, especially the 'Elders'.NVTV gives Romo an opportunity to show his current artwork and he explains them in detail (four art pieces). This in itself is fascinating and educational.Please take the time to watch this show and visit Romo's website at http://www.RobertoRomo.net for more information.

This episode was recorded 16 May 2013 live and in person at Omni's lovely offices overlooking Lake Union in Seattle. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) Nat Irons has worked at Apple Developer Relations, as a WebObjects consultant, and as IT director at The Stranger. He's now QA Manager at Black Pixel. He once delivered pizza to The Far Side author Gary Larson. This episode is sponsored by Igloo. Igloo is an intranet you'll actually like, with shared calendars, microblogs, file-sharing, social networking, and more. It's free for up 10 users — give it a try for your company or your team today. This episode is also sponsored by Microsoft Azure Mobile Services. Mobile Services is a great way to provide backend services — syncing and other things — for your iPhone, iPad, and Mac apps. It's high level — you can get more done with less work. Things we mention, in-order-of-appearance-ish: Lode Runner Dark Castle Windows Boston San Francisco Berkeley, CA Bay Area High school Seattle Tim Eyman Sit & Spin Blogger Meetup Natty Bumppo bumppo.net James Fenimore Cooper Leatherstocking Tales Michael Mann Daniel Day Lewis Last of the Mohicans movie AOL chatrooms Berkeley Macintosh User Group (BMUG) BBS First Class BBS Tim Holmes Purple Harley BMUG Newsletter Modems Heidi Roizen Bleeding in six colors Twitter Bolo Spectre Stuart Cheshire Virtual Reality Bonjour ZeroConf Cheshire Cat Stuart Little Alice PERL Excel Mac OS 9 iMac Floppy drive ADB USB NeXT Rhapsody UNIX Terminal.app BBEdit SE/30 Apple in middle of menubar MPW MacPerl Latent Semantic Mapping (LSM) Regular expressions WWDC Homer Simpson in The Land of Chocoloate Schadenfreude MacInTouch NPR Microsoft Microsoft invests in Apple and pledges to keep developing Office for Mac Powerbook G3 Filemaker Pro Claris Microsoft Access Bento Apple events Farallon Chuck Shotton WebSTAR MacHTTP StarNine Quarterdeck Apache Open Transport Xcode WebObjects Java Bill Bumgarner Objective-C categories SSH tunnels 1999 Redmond 2000 Maria Cantwell King County Pierce County Eastern Washington secession Shoreline Queen Anne Ballard Magnolia Discovery Park Capitol Hill Pagliacci Pizza 2003 Sand Point Gary Larson Dumbledore The Far Side San Francisco Academy of Sciences Workmen's Compensation Virgina Mason 2001 2002 Upcoming.org Seattle Weekly Dan Savage The Rocket Lynda Barry Life in Hell Matt Groening Evergreen State College University Village Apple Store Seattle Xcoders Dave Winer Daniel Pasco C4 Paul Goracke Black Pixel job listings

In epsiode #8 of the Middle Chamber Books podcast, we present a conversation with Katie Delahaye Paine, the dean of public relations measurement and evaluation. Katie's newest book is Measuring Public Relationships: The Data-Driven Communicator's Guide to Success.   Download the podcast file here (37.6 mb stereo MP3 file, 00:27:26 length).   The Middle Chamber Books Podcast is brought to you by GoToMyPC. Try GoToMyPC free for 30 days! For this special offer, visit www.gotomypc.com/podcast. About this program Katie Delahaye Paine has just written her latest book on the measurement of public relations results. It's called Measuring Pubnlic relationships, the data-driven commujnicators guide to success. The book focuses on giving public relations practitioners practical step-by-step advice for measuring their programs and managing their relationships. Paine is a founding member of the IPR's Commission on Research and Evaluation, the PR industry's standard-setting body for measurement. Paine co-chaired the US Public Relations Task Force-developed to establish standards for PR evaluation-and she served as the US liaison to the European Standards Task Force to set internationals standards for media evaluation. Paine frequently lectures to conferences and universities including The Conference Board, Public Relations Society of America, International Association of Business Communications, The San Francisco Academy, IPRA, the University of New Hampshire, New Hampshire College, and San Jose State University. A Cum Laude graduate of Connecticut College's class of 1974, Paine majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. Paine is a board member of New Hampshire Public Radio and The New Hampshire Political Library. You can purchase Katie's book through Amazon.com by clicking on the link below.           We produce these podcasts in the studios of Professional Podcasts LLC, Cherry Hill, NJ.     Keywords: del.icio.us Tags: middle chamber,lubetkin,cherry hill,jewish,voice,paine,public relations,measurement,evaluation