Short Term Rental Secrets Podcast

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The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

MICHAEL SJOGREN


    • Apr 28, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 39m AVG DURATION
    • 279 EPISODES


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    Latest episodes from Short Term Rental Secrets Podcast

    Ep 239 - How Ashley Freeman Built a 105-Unit STR Business After Hitting Rock Bottom

    Play Episode Listen Later Apr 28, 2025 29:36


    DIVORCED, BROKE… THEN SHE BUILT A 105-UNIT STR BUSINESS.Ashley Freeman wasn't supposed to be here.Divorced, struggling to make ends meet as a tennis pro.She took a chance on Airbnb with her farmhouse.Now she manages over 105 units, leads a team of 25……and lives a life most people only dream about.In this powerful episode, Ashley reveals:How a side hustle became a 7-figure businessThe mindset shifts that changed everythingWhy systems + a strong team scaled her from 4 to 100+ propertiesHow she created a 5-star guest experience that owners can't stop raving aboutThe identity shift required to step into true leadershipSuccess doesn't happen overnight.It happens when you refuse to quit.Listen now and see how Ashley built an empire……one step, one belief, and one property at a time.03:30 – From Rock Bottom to Rising Entrepreneur: Ashley's Journey07:00 – Faith, Grit, and Overcoming Self-Doubt in Business10:00 – Rebuilding Self-Image: How Belief Rewires Success13:30 – Tactical Scaling: Systems, Team Building, and Leadership Lessons17:00 – Secrets to Sustainable Growth: Mindset, Service, and Strategy20:30 – Life by Design: Building Freedom Through STR Success24:00 – Living the Dream: Redneck Ranch, Soccer Travels, and Family FirstGuest Bio:Ashley Freeman is a 7-figure short-term rental expert who transformed her life through the power of short-term rentals. Starting with just one property, she scaled her business to 105 properties in under three years, growing from less than $50,000 in her first year to $2 million annually by year three, with the support and mentorship of STR Secrets and Conway Consulting. Passionate about serving others, Ashley is dedicated to helping people find the same freedom and life-changing opportunities that the short-term rental business gave her.Guest Link:https://www.instagram.com/velvet_ditch_villasGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

    Airbnb's New Off-Platform Policy: What Hosts Need to Know Before It's Too Late | The STR Scale Show with Mike Reilly | Ep 11

    Play Episode Listen Later Apr 24, 2025 47:41


    NEW AIRBNB POLICY JUST DROPPED...AND IT COULD KILL YOUR LISTING.If you collect emails, drop a guidebook link, or offer guests early check-in via Venmo…You might be in violation of Airbnb's new policy.In this episode, Mike Reilly breaks down exactly what Airbnb's new off-platform & fee transparency rules mean for STR hosts.And how to stay compliant without losing control of your business.You'll learn:The exact actions Airbnb will now penalize (even by AI detection)Why asking for an email could get you flaggedHow to safely use guidebooks, QR codes, and text marketingThe only way to charge guests for add-ons (without breaking policy)The smart way to collect damage waivers and manage taxes without riskIf 80% of your bookings come from Airbnb, you can't afford to get this wrong.02:30 – Dangerous Moves: Why Secret Messaging Will Get You Flagged05:00 – Booking Extensions & Repeat Guests: What's Now Off-Limits07:30 – Is Direct Booking Worth It? Margins vs Platform Protection10:00 – Hostfully Links, Guidebooks & Legal Loopholes Explained13:00 – Mandatory Disclosures: HOA Rules, Emails & County Compliance15:00 – Fee Transparency: Avoiding Suspensions With Clean Listings18:00 – Payment Violations: Why Airbnb Bans Zelle, Venmo & Side Deals21:00 – Damage Waivers Over Deposits: How to Protect and Profit24:00 – Airbnb AI Enforcement: Messaging Triggers and Flagging Risks27:00 – Contact Info Restrictions: What You Can and Can't Ask Guests30:00 – SMS Tactics: Getting Verbal Consent and Staying Compliant33:00 – Future-Proofing: Will Airbnb Eliminate Direct Contact?36:00 – Review Removal Struggles: Why AI Appeals Are Failing Hosts39:00 – Case Study: Retaliatory Reviews & the Fight for Fairness42:00 – Platform Fatigue: Why Community Knowledge is Your Best WeaponGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

    Ep 238 - How Ron Curtis Built a 50-Unit STR Empire While Working Full-Time

    Play Episode Listen Later Apr 21, 2025 36:51


    HE BUILT 50 STR UNITS AND STILL WORKS A 9–5.Ron Curtis didn't quit his job.He just built a business so efficient that he didn't have to.In this episode, Ron breaks down how he:Turned a $3,700 house hack into a 50-property portfolioCleared over $10K in credit card debt and now manages $300K in available creditUses his 9–5 income to fuel real estate moves without burnoutBuilt systems, VAs, and SOPs to scale without stressTeaches financial literacy by living it, not just posting about itYou'll also learn:Why relationships > money in cohostingThe mindset shift that tripled his capacityAnd how he helped one client buy a $1M building, just from Airbnb cash flowThis episode is proof you don't need to quit to win.04:30 – Market Momentum: Flips, Deal Flow, and Fear-Based Opportunity09:00 – Financial Literacy First: Foundational Principles for Entrepreneurs13:30 – Zero to Fifty Listings: Scaling with Systems and Strategic Partnerships18:00 – Designing Teams for Freedom: SOPs, VAs, and the Org Chart Blueprint22:30 – The Mindset Shift: Working On the Business, Not In It27:00 – Simplify to Scale: Letting Go of the Noise and Focusing on ROI31:30 – Buying Back Time: Vertical Integration and Efficiency Hacks36:00 – Real Client Wins: How STR Cashflow Changed Lives and Bought Freedom41:00 – House Hacking & Books That Sparked a Million-Dollar PortfolioGuest Bio:Ron Curtis is a native Washingtonian and the founder of a short-term and mid-term rental management business based in the Washington, DC area. Ron's journey into short-term rentals started with house hacking—he leveraged first-time homebuyer programs to purchase his first home, a turnkey $423,000 property, for just $3,700 out of pocket. He converted his basement into a studio efficiency and listed it on Airbnb. As Ron traveled, he realized his basement was consistently booked and covering his mortgage. That's when he fell in love with the concept of Paycations—earning passive income while exploring the world. He built an automated, scalable business model that allows him to manage rentals from anywhere with just WiFi and a reliable cleaning team. Over the last 3.5 years, he has organically grown from managing one property to 50—all while working a full-time 9–5 government job in DC. Ron loves to share his insights on scaling a short-term rental business, automation strategies, and how others can achieve financial freedom through short-term rentals. Guest Link:www.instagram.com/wavy_stayGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

    The Hidden ROI in Your Airbnb...No One's Talking About This | The STR Scale Show with Mike Reilly | Ep 10

    Play Episode Listen Later Apr 17, 2025 22:01


    NOTHING'S PENCILING? THE PROBLEM ISN'T THE MARKET.Everyone's complaining about deals not working.But here's the truth......it's not the market; it's your property.In this episode, we break down:Why most STRs fail to hit pro forma in today's marketHow one $700K Pinehurst property generated $45K in bookings in 5 weeksWhat amenities are actually driving bookings in top marketsHow to design listings that feel different (and rank higher)Simple ROI math for cold plunges, saunas, and garage conversionsYou'll also learn how Airbnb is shifting toward experiential stays.And how to make sure your listing stands out in a sea of sameness. Don't wait for the perfect deal. Create it...with the right design and data.04:00 – Targeting Travel Avatars: Niche Down to Maximize Bookings06:00 – Real Case Study: How a $700K Property Secured a Celebrity Booking08:00 – Pre-Launch Tactics That Drove $12K in Bookings Without Photos10:00 – Benchmarking & Amenity Differentiation in Saturated Markets12:00 – ROI on Amenities: Saunas, Cold Plunges & Game Rooms14:00 – Pinehurst Playbook: Amenity Investments That Drive ADR Growth16:00 – Tailoring Amenities to Market: Golfers, Families & Regional Travel Types18:00 – Algorithm Hacks & Listing Design That Trigger Emotion and VisibilityGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

    Ep 237 - He Bought 39 Units...Then Faced a Breakdown

    Play Episode Listen Later Apr 14, 2025 46:57


    HE BUILT THE DREAM AND ALMOST LOST HIMSELF IN IT.Emanuele Pani went from mopping floors and fixing leaks…to owning nearly every unit in his building.But success wasn't what he expected.In this episode, you'll hear:How he bought 39 out of 40 units using seller financing & hustleWhat happened when COVID hit, no grace period, no backup planThe creative deals that made it all possible (and profitable)Why burnout and identity loss followed after the winHow he rebuilt his purpose with long-term hospitality and legacy in mindThis isn't a how-to. It's a how-he-did-it.From broke to burned out and back to intentional growth.04:30 – From Cleaning Units to Closing Deals: The Hustle Years Begin09:00 – Bold First Move: Buying 12 Apartments with No Credit13:30 – Managing Chaos: Mortgages, Maintenance, and Mentality18:00 – Refinancing & Reinvesting: How One Refi Fueled the Next Level22:30 – Rising Too Fast: Distractions, Syndications, and Burnout27:00 – The Redemption Plan: 18-Unit Acquisition Through Sheer Will31:30 – Pandemic Pivot: Surviving COVID with Mid-Term Mastery36:00 – The Final Two: Closing the Hardest Sales with Strategic Leverage41:00 – Full Circle Wealth: STR Structure, Community, and Long-Term VisionGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

    The Future of STR: Why Luxury Wins & The Middle Gets Crushed | The STR Scale Show with Mike Reilly | Ep 09

    Play Episode Listen Later Apr 10, 2025 34:52


    YOUR STR STRATEGY MIGHT BE DEAD—TIME TO ADAPT.In this episode, Tyler Coon and Mike Reilly dive into what's really happening across the short-term rental market in 2024......and where the smart money is moving.You'll learn:Why low-end properties are disappearing (and what replaces them)How investors are multiplying profits through equity exitsWhat upgrades are actually producing 50%+ cash-on-cash returnsThe biggest mistake STR hosts make with property design and amenitiesWhy boutique cohosts and local managers are beating big-box operatorsThe STR industry is consolidating, and only the best will survive.05:30 – Luxury Dominance: The Future of Short-Term Rentals08:30 – STR Consolidation: Why Only the Top 10% Will Thrive11:00 – Strategic Renovation: High ROI From Over-Investing in Design13:30 – Sleeping 30: Big Groups, Bigger Opportunity16:00 – Building a Moat: Unique Amenities That Lock In Demand18:30 – Recession-Proof Strategy: Why Luxury Still Wins in Downturns20:30 – Equity Moves: Sell or Reinvest for Maximum Return23:30 – Portfolio Power: Scaling with High-Performing AssetsGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 236 - Why Hustling Won't Make You Rich. Do this First with Adam Avenus

    Play Episode Listen Later Apr 7, 2025 43:45


    YOU'RE DOING EVERYTHING RIGHT… BUT STILL NOT WINNING?It's not your strategy.It's not your effort.It's your identity.In this episode, mindset coach Adam reveals how shifting his subconscious beliefs helped him triple his income in just 8 months……without changing his work ethic.You'll learn: • Why you attract what you feel, not what you say you want • How to rewire limiting beliefs using emotional repetition • Why most goals fail without identity alignment • The daily 30-minute practice that transforms your vibration • Why real estate, business, or coaching success starts in the mindHard work isn't enough.Change your inner world……and watch your outer world follow.04:00 – Breaking Point: Transformational Moments that Spark Change08:00 – Identity Shift: Reprogramming Your Self-Image for Success12:00 – Unshakable Ownership: Facing Hard Truths to Reclaim Power16:00 – Debunking Limiting Beliefs: Where They Come From & How to Break Free20:00 – Emotionalization Mastery: Embodying Beliefs That Attract Results24:00 – Regulate to Rewire: The Role of Nervous System in Manifestation28:00 – Vibrational Alignment: How Feelings Shape Reality32:00 – Real-World Manifestation: From Vision to Deal in 3 Days36:00 – Integration & Flow: Anchoring the Inner Work into Real-Life WinsGuest Bio:Adam Avenus is a mindset and manifestation coach who has spent the last 8 years learning about neuroscience, quantum physics, spirituality and the psychology behind the production of extraordinary results. He found this work first through meeting a coach while he was selling Real Estate, and she helped him triple his income in 8 months. After experiencing what he thought was ‘success' selling real estate, he started building a company in the software space, came and worked at STR Secrets, and built a small management company, all before going all in on his coaching business. When Adam first found his work, he made $4,000/month and was depressed. Now, he has made over $100,000 last month and have never felt more free or peace in his life. Webinar Link:https://go.avenusconsulting.com/quantumleapmasterclassGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com

    The Hidden Math That's Quietly Draining STR Profits | The STR Scale Show with Mike Reilly | Ep 08

    Play Episode Listen Later Apr 3, 2025 31:49


    Most hosts don't realize they're sitting on dead equity.In this episode, Mike reveals how he sold a 4-unit for $530K and turned one cash-flowing asset into two.Increasing his annual income by $20K and doubling his return on equity to 42%.You'll learn how to: • Know when it's smarter to sell or refinance • Use a simple formula to spot dead money in your portfolio • Turn today's high interest rates into tomorrow's buying advantage • Upgrade your investor pitch if you're a property manager or cohostThis is not theory.This is how smart investors build wealth when others freeze.Don't let rising rates or inflated prices scare you.Use math, not emotion.03:15 - Interest Rates & Market Dynamics: What's Really Driving Real Estate Trends06:38 - Capitalizing on a Potential Market Rebound08:56 - The Power of Strategic Home Design and Amenities12:10 - Creative Investing: How to Make High-Priced Homes Pencil Out15:42 - Personal Property Case Study: Real Numbers, Real Lessons19:05 - Debt-to-Income Mastery: Unlock Your True Buying Power24:00 - Cash-Out Refinance: A Wealth-Building Strategy Explained28:17 - The True Cost of Holding Equity with Low Returns31:30 - Sell vs. Refinance: Which Path Builds More Wealth?36:05 - 1031 Exchanges & Strategic Redeployment of Equity38:40 - Enhancing Returns with Furnishing, Tech & Experience Design41:25 - Real Estate as an Experiential Platform: Be First in Your Market44:00 - Simple Math vs. Complex Emotions: Making Rational Investment Decisions46:45 - Coaching Investors: Ask the Right Questions to Guide Strategy49:00 - Build Your 5-Year Vision: Align Your Real Estate with Life GoalsGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 235 - She Failed Fast—Then Built an STR Empire with Jodie Odin

    Play Episode Listen Later Mar 31, 2025 37:10


    HER FIRST STR FAILED—HERE'S HOW SHE BOUNCED BACK.Jodie Odlin's first short-term rental was a total mess.Guest issues, mistakes, zero systems.Most people would've quit.She didn't.Now she runs a growing, profitable STR business with multiple listings and a rock-solid operation.In this episode, Jodie reveals:• What went wrong with her first property...and how she fixed it• The mindset shift that helped her push through the pain• Systems she uses to scale without burnout• How she handled bad reviews, tough guests, and surprise expenses.• Strategies to maximize revenue & run lean operationsIf you're in the struggle phase, this is the roadmap out.02:15 - Experience Over Property: Why Guests Choose You07:40 - Set Expectations: Preparing Guests for a Perfect Stay12:55 - Beyond Checkout: Creating a Lasting Guest Impression17:30 - Guest-First Mindset: The Key to Hospitality Success22:10 - Pushing the Limits: Redefining Short-Term Rental ExcellenceGuest Bio:Jodie Odlin is the founder of Hospitable Hosts, a globally recognized movement dedicated to elevating hospitality standards in the short-term rental (STR) and vacation rental industry. This initiative was born when hosts from around the world came together in a collaborative, multi-authored book, sharing their insights, experiences, and passion for creating exceptional guest experiences. Through Hospitable Hosts, Jodie has built a community-driven platform that champions excellence, education, and innovation in the STR space. Her work empowers hosts, property managers, and industry professionals to adopt best practices, embrace responsible hosting, and enhance guest satisfaction—ensuring that STR businesses thrive while upholding the highest hospitality standards. With a deep-rooted commitment to bridging the gap between traditional hospitality and modern vacation rental experiences, Jodie continues to inspire and educate hosts worldwide. Her leadership within Hospitable Hosts has sparked a global conversation about ethical, guest-centric hosting, creating a ripple effect of positive change across the industry. Jodie Odlin's mission remains clear: to shape a more hospitable world, one stay at a time.Guest Link:http://www.instagram.com/hospitablehostsGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    18K Before Photos? The STR Pre-Launch Strategy That's Crushing It in 2025! | The STR Scale Show with Mike Reilly | Ep 07

    Play Episode Listen Later Mar 27, 2025 23:08


    LAUNCH EARLY. EARN MORE. DOMINATE STRS IN A DOWN MARKET.Most hosts wait too long to list their property.Losing the prime booking window and leaving thousands on the table.In this episode, we break down:How one STR booked $18,000 before the remodel was doneWhy booking windows matter—and how to win themThe Pre-Stay Checklist that guarantees 5-star reviewsHow economic downturns = once-in-a-decade STR opportunitiesWhy boutique STR operators are set to dominate as big players collapseBear markets don't break businesses…they build millionaires.Now is the time to pre-launch, optimize, and invest smart.00:00 - Understanding Market Volatility in STR Investing02:30 - Economic Trends Impacting Short-Term Rentals05:15 - How Interest Rates Shape STR Profitability08:40 - Inflation, Tariffs, and Their Effect on Real Estate12:10 - Strategic Investing During Economic Uncertainty16:30 - Recession-Proofing Your STR Business20:00 - Leveraging Financial Cycles for Wealth Creation24:15 - Building a Sustainable STR Portfolio in Any Market28:45 - How Government Policies Affect STR Hosts33:20 - Future-Proofing Your Real Estate Investments38:10 - The Power of Data-Driven Decision Making42:30 - Final Advice: Staying Ahead in an Unpredictable MarketGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 234 - How Jeremy Werden Built a 7-Figure Cohosting Business from Scratch!

    Play Episode Listen Later Mar 24, 2025 45:20


    FROM BROKE TO STR SUCCESS...HOW HE BUILT A 7-FIGURE BUSINESS!Jeremy Werden never planned on becoming a short-term rental investor.After losing his private equity job due to COVID, he had no choice.His first move?Boat rentals inspired by the Ozark TV show.His real breakthrough?Accidentally discovering cohosting and STR investing.Now, he runs a 7-figure STR business.Owns multiple properties, and built BNB Calc, the must-have deal analysis tool for Airbnb investors.In this episode, Jeremy reveals:●︎ How he scaled from boat rentals to Airbnb empire●︎ The 3 business levels that take you from $10K to $100K/month●︎ How to grow a cohosting business WITHOUT owning property●︎ Why automation & hiring a team are the keys to STR success●︎ How he convinced banks to fund his first STR deals (even with no credit history)04:20 - Mastering Market Trends: Staying Ahead in STR Investments09:33 - Scaling Smart: Creative Funding and Bank Strategies10:18 - BNB Calc: The Revolutionary Tool for Investors14:50 - From Solo Hustle to Scalable Business: Growth Stages15:21 - Winning Clients: The Art of Persuasive Pitching19:13 - Optimizing Operations: Streamlining Management for Profit23:46 - Exceeding Expectations: Raising the Bar in STR Hospitality25:38 - Process Over People: Fixing Systems for Success31:53 - Leveraging Media: The Power of Podcasts for STR Growth35:01 - Property Selection Secrets: Finding the Right Fit38:13 - Untapped Markets: Atlantic Beach Investment PotentialGuest Bio:Jeremy Werden is the co-founder of BNBCalc, host of the short-term rental pros podcast, and 7-figure short-term rental co-host and investor.Guest Link:https://www.instagram.com/jeremywerdenGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    The Pre-Stay Checklist That Guarantees 5-Star Reviews! | The STR Scale Show with Mike Reilly | Ep 06

    Play Episode Listen Later Mar 20, 2025 17:00


    5-STAR REVIEWS DON'T HAPPEN BY ACCIDENT...HERE'S THE SECRET!Most Airbnb hosts wait until it's too late to fix problems.Leading to bad reviews, lost revenue, and angry guests.What if you could eliminate guest complaints BEFORE they happen?In this episode, we break down:●︎ The EXACT Pre-Stay Checklist that guarantees 5-star reviews●︎ Why most hosts don't inspect their properties—and why that's killing their ratings●︎ How to create a guest experience that WOWs from check-in to checkout●︎ The secret to spotting & fixing issues before your guests arrive●︎ Why small details = more repeat bookings and higher profitsWant to run a STR business that guests rave about?This checklist is non-negotiable.02:30 - Using AirDNA to Accurately Analyze STR Deals05:15 - Avoiding Pricing Mistakes That Kill Your Margins07:50 - The Power of Pre-Launching Listings for Maximum Bookings10:00 - The Strategy That Landed a $9,600 Booking Before Going Live12:15 - Why Professional Photos Aren't Always Necessary at Launch14:30 - The Key to Standing Out in a Highly Competitive STR Market16:45 - Solving the 90-Day Restriction Problem on New Listings18:20 - The Power of Mood Boards to Secure Bookings Without Final Designs20:00 - Building a STR Brand That Instantly Attracts Guests22:30 - Creating an Unforgettable First Impression for Your Guests25:45 - Implementing a Rock-Solid Pre-Stay Inspection Process28:15 - The Game-Changing Checklist for Flawless STR Operations30:10 - Why Pre-Staying at Your Own Property is the Ultimate Quality Control33:00 - Final Advice: How to Set Your STR Business Up for Long-Term SuccessGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 233 - STR Investing in 2025: What Smart Investors Are Doing Differently! with Avery Carl

    Play Episode Listen Later Mar 17, 2025 38:22


    HIGH RATES, TOUGH MARKET. WHY SMART STR INVESTORS ARE STILL BUYING!Most people think high interest rates and a slow market mean it's a bad time to invest in short-term rentals.But what if that's exactly why now is the BEST time to buy?In this episode, Avery Carl breaks down:●︎ Why 2023-2024 is tougher than 2008 for real estate—but still full of opportunity●︎ How experienced investors are closing deals while everyone else hesitates●︎ The biggest mistake new investors make when looking at STR properties●︎ Why overpriced listings sit for months...and how to negotiate massive discounts●︎ The future of STRs, market regulations, amenities, and the best locations to buyThe best deals don't go to those who wait.They go to those who know how to play the game.07:15 - Guest Introduction: Avery Carl, STR Investment Expert09:40 - Market Cycles: Why Timing and Strategy Matter12:50 - The Hidden Costs of Over-Themed STRs15:45 - How to Win in Today's High-Interest Market18:30 - Avoiding the Biggest Mistakes When Pricing STRs22:10 - Leveraging Data to Find Undervalued Properties25:55 - STR vs. Long-Term Rentals: Knowing What Works30:20 - The Future of STR Investing: Where the Market is Headed34:15 - Final Advice: Making Smart Moves in Any MarketGuest Bio:Avery Carl is the author of “Short Term Rental, Long Term Wealth,” host of “The Short Term Show” podcast, CEO of The Short Term Shop, and real estate investor with 189 doors.Guest Link:https://www.instagram.com/theshorttermshop/Get FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    How to Pre-Launch Your Airbnb & Get Bookings Before You're Ready! | The STR Scale Show with Mike Reilly | Ep 05

    Play Episode Listen Later Mar 13, 2025 21:08


    AIRBNB LISTING NOT READY? GET BOOKINGS ANYWAY!Most hosts wait too long before listing their property—losing out on valuable early bookings.What if you could start earning before your Airbnb is even ready?In this episode, we reveal:●︎ The 3-step pre-launch strategy to secure bookings ASAP●︎ Why you DON'T need professional photos to go live●︎ How to use “Pre-Launch Rates” to fill your calendar early●︎ Why Airbnb's algorithm rewards early bookings & reviews●︎ How to time your launch to hit peak booking windowsThink you have to wait until your property is perfect? Think again.01:04 - Setting Clear Monthly Revenue Goals for STR Success02:30 - Using Data-Driven Pricing to Hit Your Income Targets04:15 - The Power of Pre-Launch Marketing for STRs06:00 - Picking the Right Go-Live Date for Maximum Demand08:20 - Soft Launch Strategies to Secure 5-Star Reviews Early10:45 - Leveraging Booking Windows to Fill Your Calendar12:30 - Creating a Standout Airbnb Listing Without Pro Photos14:05 - Using Mood Boards to Grab Attention and Drive Clicks16:20 - Writing High-Converting Marketing Copy for Your Listing18:00 - Strategic Pricing Tactics to Rank Higher on Airbnb20:15 - The Secret to Getting Your First Bookings Fast22:30 - How to Use Friends and Family to Boost Your Listing's Performance25:00 - Why Boutique STR Management Is the Future of Hosting27:40 - Mastering Revenue Management for Long-Term Profitability30:10 - Final Advice: Take Action and Optimize for SuccessGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 232 - 7 Proven Ways to Find Co-Hosting Deals & Scale FAST!

    Play Episode Listen Later Mar 10, 2025 39:14


    STOP RENTING. START CO-HOSTING. HERE'S HOW!”Most people think rental arbitrage is the only way to get into short-term rentals—but they're dead wrong.Co-hosting is more profitable, lower risk, and scales faster than traditional STR models. But how do you find properties?In this episode, we reveal: ●︎ 7 battle-tested ways to find co-hosting deals FAST ●︎ How to earn 20-25% commission on STRs (without owning them!) ●︎ The UI Method—how to steal underperforming Airbnb listings ●︎ How to partner with realtors, landlords, and property managers for leads ●︎ Why most hosts struggle with sales—and how to fix itCohosting is the STR goldmine no one is talking about—until now.Listen now and start building your empire!02:53 - The Smarter Alternative to Arbitrage05:02 - Boosting Profit Margins with Expert Property Management09:55 - Leveraging Real Estate Agents for Steady Leads15:00 - Building a Bulletproof Client Acquisition System23:51 - The Hidden Key to 5-Star Reviews and Maximized Revenue36:51 - Mastering Sales Calls for Explosive Growth37:47 - The Ultimate Mindset Shift for Long-Term SuccessGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 231 - He Quit His 6-Figure Job & Built a 37-Property STR Empire! with Mark Palmiere

    Play Episode Listen Later Mar 3, 2025 37:22


    HE LOST EVERYTHING… THEN BUILT A 37-STR EMPIRE!”Most people dream of quitting their soul-sucking 9-5.Mark Palmiere actually did it.From medical sales to short-term rental freedom—but it wasn't easy.He lost 5 deals immediately after quitting his job.Faced financial uncertainty, and had to rebuild from scratch.Now? He runs 37 high-revenue properties and is scaling to 60+ units.Inside this episode, Mark reveals:• Why most STR hosts fail—and how he pivoted from rental arbitrage•The Underserved Investor (UI) method that doubled revenue from $90K to $212K• How he chooses only high-end, well-maintained properties• His exact strategy to scale STR operations with a lean team• Why quitting his 6-figure job was the BEST decision he ever madeThinking about leaving your job for STRs? Don't do it until you hear this.Listen now and steal the blueprint!01:00 - Mastering Client Acquisition: The UI Method Explained03:53 - Guest Introduction: Industry Leader Mike Riley07:26 - From Arbitrage to Ownership: The Big Shift10:40 - Scaling Smart: How to Grow Without Overextending15:38 - The Game-Changing UI Strategy That Landed 17+ Properties22:58 - Building a Rockstar Team for Operational Freedom30:45 - The Art of Closing: Mastering High-Impact Sales Calls33:36 - Diagnosing Listings: The Brutally Honest Approach34:31 - Locking in Deals: The Follow-Up Formula That Works36:52 - The Mindset Shift That Separates Amateurs from Experts39:45 - Key Takeaways: Scaling, Sales, and Strategic GrowthGuest Bio:Mark Palmiere owns an STR management company in San Diego, CA with 37 properties.Guest Link:https://www.instagram.com/mark.palmiere/reels/Get FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    The Right Way to Analyze Co-Hosting Deals and Maximize STR Profits | The STR Scale Show w/ Mike Reilly | Ep 04

    Play Episode Listen Later Feb 27, 2025 38:02


    Co-Hosting Deals? Most People Get This Wrong!Most STR hosts jump into co-hosting deals blindly—and lose money before they even start.In this episode, we break down:• How to choose the right clients & properties (and avoid nightmare owners)• The exact deal analysis framework that guarantees profitability• How to set up a scalable co-hosting business model• Why your STR niche & branding matter more than you think• How to use real data (not guesswork) to analyze dealsThe difference between profitable STR businesses and failing ones?The right deals, the right pricing, and the right structure.Listen now and build a STR business that prints money—not problems.Join Our Facebook Community where we have live trainings every Wednesday: group.strsecrets.com03:16 – Qualifying Clients and Building Rapport06:07 – Effective Discovery and Diagnosis09:33 – Understanding Client Goals and Pain Points12:20 – Solution-Oriented Questions and Presentations15:12 – Evaluating Client Readiness and Urgency18:45 – Setting Clear Expectations with Clients22:10 – Common Mistakes in Sales Calls & How to Avoid Them26:30 – Handling Objections and Overcoming Resistance30:55 – Building Long-Term Client Relationships35:20 – The Role of Pricing & Negotiation in Sales39:45 – Closing Strategies for High-Conversion Sales

    Ep 230 - How He Built a $200M STR Empire from His Apartment with Pierre-Camille's Playbook

    Play Episode Listen Later Feb 24, 2025 53:21


    He started with an idea in his apartment—and built a $200M STR empire.In this episode, Pierre-Camille Hamana, CEO of Hospitable, reveals the untold secrets behind scaling one of the biggest names in short-term rentals.Hosted by Emanuele Pani and Mike Reilly, this is more than just another STR success story—it's a blueprint for game-changing growth.Here's what you'll learn:- Most hosts settle for 5 stars. Here's why that's a failure..- The mindset shift that turns 5-star reviews into 7-star experiences.- How Hospitable scales with host feedback—this strategy made them $200M.- The future of STR tech & direct bookings—what's coming next.- Why loyalty to the problem (not the solution) leads to unstoppable growthThink you're doing everything right?You're probably missing the secret that made Pierre-Camille's empire possible.It's time to build a business guests never forget.01:10 - Guest Introduction: Pierre-Camille Hamana, CEO of Hospitable02:30 - How Hospitable Grew Into a $200M Company05:00 - Delivering a 7-Star Guest Experience07:45 - Scaling a Tech Company with Customer Feedback10:30 - Building a Fully Remote, High-Performance Team13:15 - Why Hospitable Prioritizes the Problem Over the Product16:40 - Mastering Direct Bookings with Fraud Protection19:55 - Making STR Operations Seamless Through Automation23:10 - The Future of STR Technology and Marketplaces26:35 - Raising Capital from Users Instead of Investors29:50 - Long-Term Vision: Scaling Hospitality with Purpose32:20 - Final Advice: Staying True to Your Mission and VisionGuest Bio:Pierre-Camille Hamana is the founder and CEO of the vacation rental management platform Hospitable. With a software engineering and business management background, Pierre-Camille has dedicated his career to transforming the STR industry - specifically self-managers - through innovative technology solutions. Pierre started Hospitable to rent out his spare bedroom in Brussels in 2016. The company has since grown to help thousands of hosts run their vacation rentals, automating nearly 27 million reservations to date and 16 million messages annually on behalf of hosts.Guest Link:pc@hospitable.comGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 229 - He Quit Google to Build a 5- Million STR Empire, Here's How

    Play Episode Listen Later Feb 17, 2025 38:51


    They told him to play it safe. Instead, Mike Reilly left a dream job at Google to build 29 short-term rentals and a $5M business exit plan. Most STR hosts fail. Why? It's NOT the market. It's NOT bad properties. It's what's happening in their head. In this episode, Mike reveals:The mindset traps killing your STR growthThe sales psychology behind a $5M exitThe hidden framework to scale 29 properties FASTWhy most STR hosts struggle—and how to avoid it04:10 - Scaling to 29 Properties with a Clear Vision06:00 - Mastering the Art of Finding Underperforming Listings08:45 - Building a High-Performing STR Business Model10:30 - The Power of Daily Habits and Mindset Shifts13:00 - Leveraging Virtual Assistants for STR Automation15:40 - Leadership and Growth: Running a STR Coaching Empire18:10 - The Blueprint for a $5M Business Exit Strategy20:25 - Structuring Your STR Business for Maximum Valuation23:15 - Key Metrics That Attract High-Value Buyers26:50 - The Role of Systems in Scaling Profitably29:30 - The Future of STRs: Trends and Opportunities32:00 - Final Advice: Dream Big, Take Action, Achieve FreedomGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    How this W2 Worker Went From 0-80 Airbnb Properties and Became a CEO | The STR Scale Show w/ Mike Reilly | Ep 03

    Play Episode Listen Later Feb 13, 2025 23:34


    Ever wondered how to go from 0 to 80 Airbnb properties and build a thriving short-term rental business? In this video, we break down the inspiring journey of a former W2 worker who transitioned from a 9-to-5 job to becoming a CEO in the Airbnb cohosting and property management space. If you're an Airbnb cohost, host, or investor looking to scale your business and achieve financial freedom, this video is packed with valuable insights!Learn how to secure cohosting contracts, manage multiple properties efficiently, and turn Airbnb into a full-time business. We'll cover the key strategies that helped this entrepreneur escape the corporate grind and build a highly profitable short-term rental empire.If you're looking for a way to quit your 9-to-5 job, create passive income, or scale your Airbnb management business, this video is a must-watch. Whether you're just starting in real estate investing or already hosting on Airbnb, these strategies will help you grow faster.What's your Airbnb growth goal? Drop your thoughts in the comments! Don't forget to like, subscribe, and hit the bell for more Airbnb cohosting tips, real estate investing strategies, and passive income ideas!#AirbnbCohosting #AirbnbHosting #RealEstateInvesting #ShortTermJoin Our Facebook Community where we have live trainings every Wednesday: https://www.facebook.com/share/jKKgdDt62P7Kj52t/?mibextid=CTbP7E%3Futm_source%3DIG-Bio&utm_medium=strsecretsy00:00 Elevating Leadership Standards02:54 The Importance of Partnerships05:50 Building a Strong Team Culture09:13 Implementing KPIs for Growth11:57 Effective Meeting Structures18:07 One-on-One Engagements

    Ep 228 -Transitioning from STRs to Hotels with Mike Sjogren and Shawn Moore

    Play Episode Listen Later Feb 10, 2025 39:24


    Ready to scale beyond short-term rentals? Mike Sjogren and Shawn Moore reveal the step-by-step process of transitioning from STRs to boutique hotels. Discover key strategies for funding, operations, and long-term success in the hospitality industry. Don't miss this game-changing episode!01:26 - From Corporate Job to Real Estate Investor03:29 - The Breaking Point That Led to Financial Freedom05:03 - First STR Deal: Taking a Risk That Paid Off07:57 - Rental Arbitrage vs. Owning: Choosing the Right Path10:09 - Scaling STRs with Smart Systems and Automation13:23 - Overcoming Challenges in a Competitive Market16:00 - The Power of Virtual Assistants in STR Management19:48 - Turning Co-Hosting Into a Profitable Business Model22:33 - Mastering Guest Experience for Higher Ratings26:15 - Building a Long-Term Vision for STR Growth29:25 - Leveraging Partnerships for Real Estate Success32:10 - Transitioning from STRs to Boutique Hotels35:53 - The Importance of Finding the Right Mentors38:31 - Avoiding Costly Mistakes When Buying STRs42:00 - The Future of STRs: Where the Market Is Headed45:10 - Final Advice: Think Bigger, Take Action, SucceedShawn Moore's Bio:From reading real estate books at the public library to cashing his first wholesale check right out of college, Shawn has always been interested in finding the best opportunities in real estate. His desire to learn and achieve the best led him to seek great coaching from mentors and to be a good student. In his 22 years in the industry, Shawn has flipped homes, built a portfolio of long term rentals, attained land development deals, sold high-end luxury resort properties, and now leads the #1 short term rental education company and mastermind group in the world.Vacation Rental Revolution:https://www.youtube.com/@VodysseyShawnMooreGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    How I Quit Google: 4 Money Hacks to Escape the 9-to-5 with Airbnb | The STR Scale Show with Mike Reilly | Ep02

    Play Episode Listen Later Feb 6, 2025 32:00


    Ever dreamed of quitting your 9-to-5 job and achieving financial freedom? In this video, Mike Reilly shares how he quit his job at Google and built a thriving business with Airbnb. Discover 4 powerful money hacks that helped me escape the corporate grind and create a lifestyle of flexibility, income, and independence. Whether you're an Airbnb cohost, host, or real estate investor, this video is packed with actionable tips to help you start or grow your short-term rental business.From mastering Airbnb cohosting to leveraging smart property management strategies, I'll show you how to turn short-term rentals into a profitable income stream. These money hacks are designed for anyone looking for a career alternative, a side hustle, or a way to scale their Airbnb business to the next level.Learn how to acquire more properties, secure cohosting contracts, and maximize profits while working fewer hours. If you're ready to ditch the 9-to-5 grind and build a business on your terms, this video is for you.What's your ultimate goal with Airbnb? Share in the comments below! Don't forget to like, subscribe, and hit the bell for more Airbnb tips, cohosting strategies, and real estate investing insights.Join Our Facebook Community where we have live trainings every Wednesday: https://www.facebook.com/share/jKKgdDt62P7Kj52t/?mibextid=CTbP7E%3Futm_source%3DIG-Bio&utm_medium=strsecretsy00:00 Leaving the W-2: A Leap of Faith02:51 Understanding Your Freedom Number05:46 Health Insurance: Navigating the Transition11:58 Investing Your 401k: Making Smart Moves14:46 Conventional Lending: What You Need to Know21:49 Budgeting and Taxes: Planning for Success25:11 Communication and Goal Setting with Your Partner29:58 Overcoming Fear and Anxiety in Entrepreneurship#AirbnbCohosting #AirbnbHosting #RealEstateInvesting #ShortTermRentals #FinancialFreedom #Quit9to5 #AirbnbBusiness #PassiveIncome #PropertyManagement #AirbnbTips

    Ep 227 - Sales and Leadership Lessons From a $100 Million Entrepreneur with Kim Fitzpatrick

    Play Episode Listen Later Feb 3, 2025 43:34


    Struggling to close more deals and grow your business? In this episode, sales expert Kim Fitzpatrick reveals powerful strategies to master sales psychology, build trust, and create an emotional connection that drives conversions. Learn how to overcome objections, craft a personal brand that sells, and unlock unstoppable growth. Tune in now and transform your sales game!03:00 - Elevating Your Business Through Sales Mastery05:30 - Breaking Limiting Beliefs Around Selling07:45 - The Emotional Connection That Drives Sales10:10 - Storytelling as a Game-Changer in Sales12:20 - Overcoming Fear and Objections with Confidence14:50 - Servant Leadership: Selling Through Impact17:05 - The Role of Mindset in Achieving Sales Success19:40 - The Science Behind Why People Buy22:10 - How to Build Trust and Authority Instantly25:30 - Scaling Revenue by Mastering Sales Psychology28:15 - Transforming Conversations into Long-Term Clients30:45 - The Biggest Mistakes Entrepreneurs Make in Sales33:00 - Building a Personal Brand That Sells Itself36:20 - The Key to Creating a Magnetic Sales Presence39:00 - Using Social Media to Strengthen Sales Strategies41:35 - High-Performance Habits for Sales and Leadership44:00 - Final Advice: Becoming a Sales-Driven LeaderGuest Bio:Kim Fitzpatrick is an Executive Business, Life + Leadership Coach who aims at maximizing the potential in everyone whose path she crosses. Kim is truly and uniquely one of a kind and her energy is infectious and comes straight from the heart. She has co-founded and built multiple-figure businesses in the online leadership coaching realm, retail, and direct sales space. Her organization was responsible for tens of millions of dollars in retail and digital wellness sales and she and her husband Jamie made history in their affiliated companies in levels of success. She has personally helped multiple women in business scale to multiple six-figure businesses and beyond. Kim is the CEO and Founder of Legacy By Kim, as well as the creator of the “Awaken Her Clarity Mastermind, The Executive Council a deep dive for business entrepreneurs and their ultimate growth, as well as subsequent courses. She also authored her morning habits and routine heart map and Journal “Be Her Now” which has been the backbone of her successful morning and life routine. She is also the Co-Host of the Podcast “Fitzlife Unfiltered” and has keynoted as well as spoken across the world on stages and at conferences to tens of thousands of people sharing her unique energy and knowledge.Guest Link:www.instagram.com/kim_m_fitzpatrickGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    How to Close More Airbnb Co Hosting Contracts - A Good Sales Process | The STR Scale Show with Mike Reilly | Ep01

    Play Episode Listen Later Jan 30, 2025 22:21


    Want to close more Airbnb co-hosting contracts and grow your short-term rental business? In this video, I walk you through a proven sales process designed specifically for Airbnb cohosts, hosts, and property managers who want to land more clients and scale their income. Whether you're just starting out in Airbnb Co hosting or looking to refine your pitch, mastering a good sales process is key to securing long-term partnerships and building a thriving Airbnb business.You'll learn how to approach property owners, present your cohosting services as a valuable solution, and handle objections to close more deals. I also share tips on building trust, communicating your unique value, and ensuring you're the go-to choice for Airbnb property management.If you're an Airbnb cohost, real estate investor, or someone looking for an alternative to the traditional 9-5 job, this video will give you the tools to succeed in the short-term rental market. Don't miss these actionable insights to help you grow your income and achieve financial freedom through Airbnb hosting.Would you tweak your sales process after watching this? Drop your thoughts in the comments! Like, subscribe, and hit the bell for more Airbnb cohosting tips and real estate investing strategies.#AirbnbCohosting #ShortTermRentals #AirbnbHosting #PropertyManagement #RealEstateInvesting #SalesProcess #PassiveIncome #FinancialFreedom #AirbnbTips #AirbnbBusinessBook a Call Here:https://go.oncehub.com/strs-youtubeJoin Our Facebook Community where we have live trainings every Wednesday: www.facebook.com/share/jKKgdDt62P7Kj52t/?mibextid=CTbP7E%3Futm_source%3DIG-Bio&utm_medium=strsecretsy00:22 – Establishing a Sales Process03:16 – Qualifying Clients and Building Rapport06:07 – Effective Discovery and Diagnosis09:33 – Understanding Client Goals and Pain Points12:20 – Solution-Oriented Questions and Presentations15:12 – Evaluating Client Readiness and Urgency

    Ep 226 - Want to Get a Hotel? Listen to this first.

    Play Episode Listen Later Jan 27, 2025 27:34


    Want to go from STRs to boutique hotels this year?In this episode you'll discover:● The simple math behind boutique hotels and why they're an absolute game changer● The real reason STR investors have a massive leg up with boutique hotels● How to finally 10x your portfolio and finally unblock scale with boutique hotels.Register for the Boutique Hotel TrainingLink: hotels.strsecrets.com02:55 - Why Hotels Are a Game-Changer for STR Investors04:40 - Overcoming Regulation Challenges in STRs06:10 - Unlocking Economies of Scale in Hotel Investments08:30 - Forced Appreciation: The Key to Wealth Building10:00 - Reducing Competition by Targeting the Right Deals12:00 - Establishing Revenue Thresholds for Hotel Success14:30 - Avoiding the Trap of Buying a Job16:20 - Creating Operational Systems for Boutique Hotels18:00 - Building the Right Team for Hotel Operations20:15 - Mastering Leadership and Scaling Efficiently22:00 - Leveraging Partnerships to Expand Quickly24:45 - Realistic Budgeting and Expense Ratios for Hotels26:30 - Understanding Renovation Timelines and Costs28:15 - Are You Ready to Make the Jump to Hotels?30:40 - Key Lessons for Transitioning from STRs to Hotels32:10 - The Importance of Experienced Partners34:00 - Leadership Skills Needed for Larger Hospitality Projects36:00 - Avoiding Common Pitfalls in Hotel Investments38:30 - Setting Realistic Expectations for Hotel Operations40:00 - Final Advice: Embracing Challenges and Achieving Growth

    Ep 225 -Saving 6,000+ Trafficking Victims with Our Rescue CEO Tammy Lee

    Play Episode Listen Later Jan 20, 2025 33:35


    Ready to make a difference in the fight against human trafficking? In this powerful episode, we uncover how short-term rental hosts can become key players in combating trafficking through awareness, technology, and collaboration with law enforcement. Tune in and learn actionable steps to protect your community and be part of the solution!Join the Cause. Win the Fight.Link: our.strsecrets.com02:20 - Fighting Human Trafficking Through Awareness and Action04:30 - How STR Hosts Can Be Part of the Solution06:45 - Spotting the Signs: Proactive Measures for Hosts08:30 - The Role of Technology in Combating Trafficking10:00 - Collaborating with Law Enforcement for Real-Time Action12:10 - Expanding Rescue Efforts to Global Impact14:25 - Educating Hosts and Communities to Make a Difference16:00 - Leveraging Events to Stay Vigilant Against Trafficking18:30 - Integrating STR Efforts with Broader Rescue Missions20:15 - Using STR Properties for Survivor Care22:10 - The Power of Advocacy in Combating Exploitation24:00 - Building Networks to Strengthen Anti-Trafficking Efforts26:15 - Empowering Hosts to Be Key Contributors to Change28:05 - Final Call to Action: Join the Fight Against TraffickingGuest Bio:Tammy Lee joins Our Rescue from Xena Therapies, a med tech company specializing in women's health and orthopedics, focusing on philanthropic support for women. Prior to founding Xena Therapies, she was President & CEO of Recombinetics, a bio-tech company focused on human health, regenerative medicine, and animal welfare. With a background in corporate affairs at Carlson, the University of Minnesota Foundation, Delta Air Lines, and Northwest Airlines, Ms. Lee excels in coalition-building for policy change and spearheading multi-million-dollar fundraising efforts, including for trafficking prevention. She also served on the White House Interagency Task Force to Combat Trafficking in Persons and other national boards, advocating to end trafficking. Recognized as an expert, she frequently speaks on corporate philanthropy and best-in-class programs for anti-trafficking initiatives.Get FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 224 - AI to Automate Your STR Portfolio with Host Buddy founders Jay Ullrich and Sam Mayes

    Play Episode Listen Later Jan 13, 2025 35:33


    Looking to simplify your property management and maximize profits? In this episode, we explore AI tools that enhance guest experiences, optimize cleaning schedules, and improve booking conversions. Tune in and learn how to leverage AI for smarter, more efficient short-term rental operations!04:50 - Automating Guest Communication for Seamless Hosting06:30 - Boosting Efficiency with AI-Driven SOPs and Insights08:15 - Building AI Systems for Enhanced Guest Experiences10:40 - Simplifying Operations with Automated Messaging Systems12:55 - Customizing AI Responses for Better Guest Interactions15:10 - Unlocking Revenue Potential Through Upselling Features17:35 - Streamlining Maintenance and Cleaning Coordination with AI20:00 - Improving Guest Ratings Through AI Communication22:15 - Boosting Booking Conversion with Chatbots and Widgets24:50 - Leveraging AI to Maximize Revenue Opportunities27:30 - Scaling STR Businesses Without Adding Headcount30:15 - Future-Proofing Your STR Business with AI Innovation33:10 - Key Takeaways for STR Hosts: Simplify, Scale, and Succeed35:00 - Final Advice: Harnessing AI for Growth and ProfitabilityGuest Bio:In 2021, co-founders Sam Mayes and Jay Ullrich began their journey in the short-term rental (STR) industry by establishing a management company in San Diego. Today, their team manages over 40 units, consistently delivering operational excellence and guest satisfaction. As the business expanded, one challenge became clear to almost every host they encountered: the absence of reliable, affordable, and continuous 24/7 guest support. This gap in the industry was more than just an inconvenience—it was a problem that demanded a solution. Hosts needed something more than a traditional management tool; they needed a revolutionary approach to guest communication that would transform their operations.Guest Link:www.hostbuddy.ai/Use Discount Code: "STRSECRETS"Get FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 223 - The $400 Million Hostel Brand with Michael Russell and Nathan St Cyr

    Play Episode Listen Later Jan 6, 2025 45:00


    Ready to scale your short-term rental or hostel business to new heights? In this episode, we're uncovering proven strategies for building a $400 million hospitality brand, creating exceptional guest experiences, hiring and leading top-tier teams, and navigating zoning regulations for growth. Listen now and learn how to turn bold visions into reality!02:25 - Scaling to $400 Million with Focused Hospitality04:29 - Leveraging Partnerships for Rapid Expansion06:09 - Spotting Hidden Opportunities in Hospitality Markets08:14 - Creating Systems and Processes for Seamless Scaling09:03 - Prioritizing Guest Experience for Maximum Impact10:40 - Redefining Hostels with Design-Driven Concepts13:09 - Overcoming Challenges with Unstoppable Mindset15:00 - Understanding Avatar Demographics for Targeted Marketing17:15 - Building Community-Driven Experiences to Increase Value18:54 - Designing with Intention: Hiring Experts for Success20:23 - Scaling Teams with Culture and Leadership Excellence22:53 - Creating Sustainable Growth Through Team Building24:09 - Leveraging Systems for Long-Term Scalability26:36 - Building Trust Through Guest Engagement and Service28:55 - Unlocking Zoning Strategies for Hospitality Expansion30:00 - Educating Communities and Overcoming Stigmas32:15 - Developing Visionary Goals for Massive Growth34:45 - Building Multi-Million Dollar Portfolios with Hospitality Models36:10 - Expanding Markets with Guest-Centric Strategies38:00 - Hiring with Intentionality and Building Winning Teams40:25 - Designing Hospitality Models Around Market Needs42:00 - Final Advice: Dream Bigger, Execute Stronger43:32 - Scaling Teams Through Leadership and Collaboration44:18 - Building Resilient Mindsets for Long-Term SuccessGuest Bio:Michael Russell and Nathan St Cyr are the founders of Malama Capital and hosts of The Hotel Investor Playbook podcast.Guest Link:www.instagram.com/the_hotel_investor_playbookGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 222 - How to Make 2025 Your Best Year Yet

    Play Episode Listen Later Dec 30, 2024 25:12


    Ready to make 2025 your most incredible year yet? In this episode, we're sharing powerful strategies for setting and achieving your goals, cultivating a winning mindset, creating an action plan that sticks, and maximizing your productivity. Listen now and start making 2025 your year!00:18 - Celebrating Milestones and Community Success01:30 - Reflecting on Achievements and Vision Building02:51 - Turning Dreams into Reality Through Action04:22 - Setting Bigger Goals for Transformational Growth06:11 - Breaking Down Barriers with Clear Clarity08:01 - Defining Financial Freedom with Precision10:25 - Mastering Self-Image to Unlock Limitless Success12:43 - Building Habits for Long-Term Achievement15:12 - Adjusting Plans Without Changing Goals17:10 - Overcoming Fear and Resistance with Relentless Persistence19:33 - Creating Accountability for Unstoppable Momentum21:54 - Winning the Daily Battles with Consistent Habits23:12 - Implementing Goal Cards for Focused Execution24:50 - Leveraging Community Support for Growth and Accountability25:10 - Final Words: Protect Your Goals and Build Lasting HabitsGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 221 - Expert STR Tax Strategies with Amanda Han

    Play Episode Listen Later Dec 23, 2024 43:43


    Learn how to maximize your short-term rental profits and minimize your tax burden with expert advice from Amanda Han. In this episode, we'll dive deep into the latest tax strategies, deductions, and best practices for STR investors.01:10 - Guest Introduction: Amanda Han's Tax Expertise02:25 - Maximizing Real Estate Tax Advantages04:50 - Understanding the Short-Term Rental Tax Loophole06:30 - Depreciation: A Game-Changer for Real Estate08:45 - Breaking Down Bonus and Accelerated Depreciation11:00 - Leveraging Tax Savings for Portfolio Growth13:15 - Simplifying Material Participation Requirements15:00 - Strategic Planning for Year-End Tax Benefits17:25 - Cost Segregation Studies Demystified19:40 - Tackling Misconceptions About Tax Strategies21:50 - Educating Syndicators on Tax Optimization24:10 - Key Questions to Ask When Hiring a CPA26:30 - Turning Tax Complexity Into Clarity28:45 - Short-Term Rentals as a Wealth-Building Tool31:15 - Navigating Tax Planning for High-Earners33:00 - The Power of Tax Planning for Generational Wealth35:20 - Implementing Tax-Efficient Investment Strategies37:45 - Understanding Tax Laws for STR Professionals40:00 - Strategic Partnerships for Real Estate Growth42:30 - Overcoming Common Tax Pitfalls45:00 - Final Advice for STR and Real Estate EntrepreneursGuest Bio:Amanda Han is a CPA and tax strategist who specializes in helping people use real estate to save massive amounts in taxes and keep their hard-earned money. As founder of Keystone CPA, she educates investors on how to maximize tax write-offs, legal entity strategies, tax-efficient ways to access profit, how to use 401 (k) money for real estate, and much more.She is the author of the highly rated book Tax Strategies for the Savvy Real Estate Investor and has been featured in prominent publications including the Forbes Finance Council, Money Magazine, Talks at Google, CNBC's Smart Money Talk Radio as well as the BiggerPockets podcasts. Today, Amanda has helped thousands of investors nationwide to save on taxes with proactive tax planning.Connect with Guest:https://www.instagram.com/amanda_han_cpa/Get FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 220 - Social Media Mastery with Danny Mabley

    Play Episode Listen Later Dec 16, 2024 40:59


    Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets' content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting success!02:10 - Guest Introduction: Danny's Creative Journey03:30 - From Videographer to Full-Time Content Strategist04:50 - Building a Personal Brand for STR Success06:40 - Creating Authentic and Engaging Content08:30 - Leveraging Social Media to Connect with Guests10:00 - Balancing Professional and Personal Content12:15 - Documenting Challenges to Build Trust14:05 - Turning Vulnerability into a Strength16:20 - Developing Consistent Content Habits18:45 - Simplifying Content Creation with Tools20:30 - Collecting Feedback to Improve Properties22:50 - Measuring Content Success Through Analytics25:00 - Scaling Social Media Presence Strategically27:30 - Actionable Tips for Long-Term Content Success29:45 - Breaking Through Mental Barriers for Growth31:30 - Storytelling Techniques to Captivate Audiences33:10 - Building a Habit of Daily Content Creation35:20 - Adapting to Trends Without Losing Authenticity37:00 - Focusing on Value-Driven Posts38:50 - Strengthening STR Marketing Strategies40:15 - Staying Resilient Amid Criticism42:00 - Developing a Growth Mindset for STR Success43:30 - Encouraging Small Wins to Build MomentumGuest Bio:Danny Mabley is a seasoned content creator and social media strategist with over a decade of experience in leveraging digital platforms for personal and professional growth. Starting with a personal weight-loss journey that went viral, Danny mastered the art of storytelling to build a significant online following. Now a vital member of the STR Secrets team, he oversees content production and social media strategies, empowering businesses to optimize their online presence. With a passion for authenticity and innovation, Danny excels in helping brands connect with audiences through engaging, impactful content.Connect with Guest:www.instagram.com/dannymableyGet FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 219 - Leadership Lessons from Scaling to 85 Units with Chris Petzy

    Play Episode Listen Later Dec 9, 2024 27:23


    Discover the secrets to scaling your short-term rental business with seasoned host Chris Petzy. In this episode, we dive deep into the challenges and triumphs of growing a portfolio to 85 units. Learn invaluable lessons on team building, operations, and financial management. Tune in now to elevate your STR game!01:15 - Guest Introduction: Chris's Leadership Journey03:45 - Building Robust Operational Systems05:00 - Maintaining Quality Amid Rapid Growth06:22 - Driving Team Engagement Through Leadership08:00 - The Art of Delivering Exceptional Guest Experiences09:35 - Leveraging Reviews to Elevate Standards11:00 - Innovative Strategies for Sustainable Scaling12:45 - Nurturing Loyalty and Retention in Teams14:30 - Mastering Strategic Growth in Competitive Markets16:20 - Turning Challenges into Long-Term Opportunities18:05 - Aligning Business Goals with Team Aspirations20:10 - Setting Boundaries for Work-Life Harmony21:55 - Innovating Guest Experiences for Higher Returns23:40 - Staying Ahead with Marketing and Technology25:20 - Key Advice for Real Estate and STR LeadersGuest Bio:Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.Connect with Guest:https://www.instagram.com/chris_petzy/ Get FREE Access to our Community and Weekly Trainings:group.strsecrets.com

    Ep 218 - Are You a Slave to Your Portfolio

    Play Episode Listen Later Dec 2, 2024 19:42


    Want to take control of your business and enjoy true freedom? In this episode, Mike and E share their insights on how to stop being tied to your phone, let your business serve you, and elevate your role as a CEO. Discover transformative systems, mindset mastery, and key leadership habits that will help you scale your operations, master delegation, and build the perfect week for long-term success. If you're ready to achieve real business freedom and lead with purpose, this episode is packed with actionable steps to help you grow and thrive!00:00 - Intro: Embracing Gratitude and Resilience01:10 - Overcoming Challenges: Turning Pain into Power02:00 - Mindset Mastery: Life Happens for You03:00 - Entrepreneurial Growth Through Problem Solving04:20 - Transformative Systems for Holiday Freedom06:00 - Seven Steps to Elevating the CEO Role08:00 - Building Your Perfect Week Blueprint10:30 - Optimize Time with a Two-Week Study12:00 - Master Delegation Through the 4R Framework13:30 - Onboarding Excellence with Strategic Hiring15:00 - Leadership Evolution: From Managing to Empowering16:30 - Awareness is the Catalyst for Growth18:00 - Achieve True Business FreedomGet FREE Access to our Community and Weekly Trainingsgroup.strsecrets.com

    Ep 217 - The Power of Quality and Standards with Andrew Rodriguez

    Play Episode Listen Later Nov 25, 2024 30:32


    Discover how to build a profitable short-term rental portfolio by focusing on quality over quantity! In this episode, we chat with Andrew about his journey from managing 2 properties to earning $21K/month with just 6 high-performing homes. Learn how to set and maintain strict standards, choose the right owners, and create long-term success in the STR market.01:22 - Guest Introduction02:44 - Starting with Just Two Properties03:18 - Quality Over Quantity Strategy04:30 - Mastering Tough Client Conversations05:03 - The Power of Setting Expectations Early06:15 - Turning Down Non-Ideal Properties07:50 - Defining Tangible Standards for Success08:58 - Effective Direct Booking Marketing10:30 - Expanding Into New Markets Strategically11:12 - Managing Unique Historical Properties12:48 - Weighing Future Opportunities vs. Standards14:15 - Launching and Growing a Meet-Up Group15:05 - Networking in a Regulation-Intensive Market15:32 - The Importance of Leveraging Partnerships16:20 - Focusing on High-Margin Operations17:15 - Long-Term Vision: Quality and Sustainability18:25 - Learning from Challenges and Successes19:40 - Key Advice for Aspiring Hosts and ManagersGuest BioAndrew Rodriguez is the President and Co-Founder of Stay Booked, a full-service short-term rental management business that specializes in maximizing the revenue of large and unique vacation homes. In this role, he oversees all aspects of operations and guest and owner services. Outside of Stay Booked, he is the co-founder of Brews & Deals NYC, one of the largest short-term rental networking events in the country, as well as an active investor in short-term and long-term rentals across the Northeast.Outside of real estate, Andrew spends as much time as possible in the mountains with his wife and business partner, Lindsey, and their 2-year-old son Riley. Andrew is passionate about skiing, ultrarunning, and helping others change their lives with real estate.Connect with Guest:www.instagram.com/andrew.j.rodGet FREE Access to our Community and Weekly Trainingsgroup.strsecrets.com

    Ep 216 - From 1 to 50 Properties in a Year with Nate Klatt & Dan Mitchen

    Play Episode Listen Later Nov 18, 2024 37:56


    Ready to scale your short-term rental business fast? Learn how Nate Klatt & Dan Mitchen share their journey of going from 1 to 50 properties in just one year. Learn their proven strategies for explosive growth, system optimization, and how they built a powerhouse property management team. If you're looking for actionable tips to scale efficiently and thrive in the STR game, this episode is for you!05:42 - Strategic Team Building for Scaling06:13 - Client Referral System for Rapid Management Growth07:43 - Building Key Relationships with Investors08:14 - Exponential Growth from Investor Partnerships12:49 - Delivering Consistent Returns for Investors17:21 - Conservative Fund Management19:44 - Balancing Scale and Quality22:55 - Reassessing Vision for Growth25:43 - Choosing Best-in-Class Software26:00 - Negotiating Vendor Contracts26:15 - Negotiating Contracts to Optimize Costs27:47 - Acting Fast to Avoid Operational Breakdowns29:00 - Handling System Breakdowns Proactively30:40 - System Optimization for Seamless Operations31:08 - Prioritizing Functionality Over Trendy Tools32:35 - Setting Expectations for Support with New Software33:00 - Choosing Software for 24/7 Operations33:58 - Importance of Solid Investor Partnerships34:16 - Assessing Investor Trust and Relationships34:45 - Critical Advice on Business Partnerships36:14 - Success Secrets in Short-Term Rentals36:14 - Honest Communication in Business Partnerships36:42 - Scaling with Long-Term Vision38:24 - Mistakes with Property Management Software ChoicesGuest BioNate Klatt is a licensed CPA with over 10 years of experience who shifted his focus earlier this year to commit to his short-term rental business fully. Nate started in short-term rentals in 2021 and, along with his partner Dan Mitchen, now owns 9 properties. Dan's real estate journey began in 2015 when he became a licensed real estate agent, quickly excelling and earning recognition as a top agent within his brokerage. Prior to this, Nate and Dan completed approximately 15 flips during 2020 and 2021 before transitioning to a more scalable business model in short-term rentals. Previously, Nate worked at a Y Combinator-backed AI startup, where he helped drive a 10x revenue increase. As co-founders of HomeHop, Nate and Dan have grown their property management portfolio from 1 to over 50 properties in just a year. They raised $2 million to acquire around 25 homes in Cleveland and are preparing to raise another $5 million next year for their second fund. HomeHop's focus on leveraging technology and optimizing processes has been key to scaling in a competitive short-term rental market.Connect with Guests: HomeHopPM.comGet FREE Access to our Community and Weekly Trainingsgroup.strsecrets.com

    Ep 215 - From Burnout to Balance: How Marisa Grover Transformed her Airbnb Co-Hosting Business

    Play Episode Listen Later Nov 11, 2024 33:04


    Are your STRs stressing you out? Marisa Grover shares how she went from 80-hour weeks crying in her closet to calm CEO in just 6 weeks.02:27 - Overcoming Overwhelm and Transformation04:19 - Guest Introduction: Marisa Grover05:11 - Realizing the Need for Radical Change08:29 - Taking Bold Steps to Reclaim Balance09:16 - Game-Changing Documentation for Success10:00 - Strategic VA Hiring for Freedom11:01 - Quick, Dramatic Workload Reduction13:39 - Mastering Delegation for Growth14:14 - Bulletproof System Documentation16:14 - Empowering the Team Through Leadership19:45 - Focusing on High-Impact, Profitable Assets24:03 - Selecting Ideal, Aligned Clients27:00 - Building Strong Owner Partnerships30:13 - Relentless Perseverance for SuccessMarisa Grover's BioMarisa Grover is originally from Utah and then moved to Texas 4 years ago. She got into Airbnb in 2021 with a small property near the university in her town, and she loved it. What started there, turned into building a family of 9 STRs, and 10 LTRS, and then creating a cohosting company 3 times. Marisa hosted over 1,000 guests and grew from 1-55 properties in 3 years. She is a mom of two boys under 4 among all of this.Connect with Marisa Groverwww.instagram.com/marisagroverGet FREE Access to our Community and weekly Trainingsfacebook.com/groups/strsecret

    Ep 214 -Thanks for Visiting: Building Your Dream Team with Sarah Karakaian and Annette Grant

    Play Episode Listen Later Nov 4, 2024 55:07


    Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success.05:18 - Guests Sarah and Annette join.06:00 - Guests introduce their business.08:37 - How they entered short-term rentals.17:12 - Tips on choosing a business partner.20:29 - Adapting communication styles in leadership.30:41 - Balancing career and personal life.34:50 - Building a personal brand.43:43 - Using a “legacy scorecard” for tracking.48:31 - Overview of “Thanks for Visiting.”51:34 - Top tip for rental success.Sarah and Annette's BioAs short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses.Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they'd come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn't their style.Connect with Sarah and Annettehttps://www.instagram.com/thanksforvisiting_Connect with the HostsMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedinhttps://linktr.ee/mikesjogrenEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    Ep 213 - Breaking Ground: The Challenges and Rewards of Real Estate Development with Isaac Oswalt

    Play Episode Listen Later Oct 28, 2024 37:59


    Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development.00:00 Introduction00:29 Meet Isaac Oswalt01:31 Isaac's Real Estate Journey02:14 The Spillway Lodges Project08:24 Development vs. Building11:34 The Role of a Developer13:51 Key Relationships in Development18:36 Navigating Local Government for Development20:03 Is Money a Barrier to Entry in Development?21:03 Steps to Secure and Develop Land22:23 The Importance of Patience and Capital in Development26:03 Balancing Active and Passive Income29:08 Introducing Spillway Lodges32:35 Marketing Strategies for Hospitality Projects35:41 Final Thoughts and Success SecretsIsaac Oswalt's BioIsaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities.Connect with Isaacwww.instagram.com/isaacoswaltisaac@1983company.comConnect with the HostsMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedinhttps://linktr.ee/mikesjogrenEmanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

    Ep 212 - Building Your Brand with Erik Cabral

    Play Episode Listen Later Oct 21, 2024 35:43


    Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today's market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one's journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success. 00:00 Introduction to the Podcast 00:20 Today's Episode Overview 01:39 Guest Introduction: Eric Cabral 02:25 Eric's Journey in Branding and Marketing 04:11 Transition to Real Estate Investing 07:38 Building a Personal Brand 11:57 Practical Tips for Content Creation 18:06 Shiny Object Syndrome: Juggling Multiple Roles 18:26 Finding Your Niche: The Power of Intentional Branding 19:47 Consistency is Key: Building Your Platform 21:04 The Long Game: Podcasting Tips and Strategies 23:59 Outsourcing and Leveraging Your Podcast 27:08 Overcoming Content Creation Fears 31:19 Living in Service: The Ultimate Success Secret 34:08 Final Thoughts and Resources Erik Cabral's Bio Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients. Connect with Erik www.erikcabral.co https://www.instagram.com/erikecabral https://www.facebook.com/erikecabral https://www.linkedin.com/in/erikcabral/ https://www.youtube.com/@erikcabralbrand Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd

    Play Episode Listen Later Oct 14, 2024 27:32


    Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities. 00:00 Introduction and Welcome 00:26 Weather and Gratitude 01:32 Introducing Debbie Todd 02:58 Debbie's Journey into STRs 04:25 The Give Back Initiative 09:46 Expanding the Impact 19:42 Future Vision and Community Involvement 26:00 Final Thoughts and Success Tips Debbie Todd's Bio Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they've contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back. Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3. After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community. Connect with Debbie https://www.instagram.com/hospitablehosts https://www.instagram.com/debbie.monti.kay https://www.hospitablehosts.com/give-back Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon

    Play Episode Listen Later Oct 7, 2024 35:12


    Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication. 00:00 Rebuilding After the Storm: A Global Effort 00:36 Welcome to the Short Term Rental Secrets Podcast 01:09 Storm Preparedness and Response 03:23 Introducing Tyler Coon: Expert Insights 04:56 Tyler's Personal Storm Experience 08:45 Navigating Insurance and Repairs 15:28 Managing Bookings and Misinformation 17:53 Immediate Impact and Response 18:25 Handling Cancellations and Prioritizing First Responders 19:53 Media Perception vs. Reality 22:56 Community Mobilization and Support 24:51 Insurance and Co-Hosting Considerations 27:01 Long-Term Recovery and Preparedness 33:27 Conclusion and Final Thoughts Tyler Coon's Bio Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment. Connect with Tyler www.calendly.com/TylerCoon https://www.instagram.com/savvy.realty/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 209 - Boutique Hotel Con Recap

    Play Episode Listen Later Sep 30, 2024 35:25


    Mike and E discuss the invaluable mindset of always being a student and never assuming you know everything. They kick off with personal updates, including recent birthdays and travels, then delve into highlights from Blake Daley's Boutique Hotel Con. Key takeaways include advanced strategies for raising capital through storytelling and the importance of clarity in investment goals. They stress the significance of setting focused goals and maintaining an accountability system to keep motivated. The discussion also includes planning for the upcoming quarter, emphasizing personal growth, mental discipline, and the power of a strong 'why'. Tune in for practical advice on advancing your short-term rental business and achieving your goals. 00:00 Introduction 01:26 Gambling and Personal Preferences 02:09 Boutique Hotel Con Recap 04:23 Raising Capital and Pitching Deals 07:13 Hotel Operations and Team Building 07:59 Networking and Personal Stories 12:34 Mindset and Decision Making 18:15 Setting Effective Goals 19:02 Building a Dream Facility 20:32 The Importance of Personal Branding 21:09 Launching Group Coaching 21:32 Purpose of Goals: Growth Over Achievement 22:52 Accountability Partners and Goal Setting 24:34 Protecting Your Goals 26:51 Balancing Responsibilities and Ambitions 28:01 Pushing Beyond Comfort Zones 28:55 The Power of Vision and Persistence 34:16 Join the STR Secrets Community Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 208 - Buying Your First Boutique Hotel with Kim Herrlein

    Play Episode Listen Later Sep 23, 2024 47:53


    Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim's fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment. 00:00 Overcoming the Fear of Learning 00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels 02:00 Kim's Journey into Real Estate 05:12 First STR Project: Transforming a Home for Large Groups 10:21 Mindset and Overcoming Fear in Real Estate 20:17 Scaling Up: From STRs to Boutique Hotels 25:12 Revitalizing the Community 27:30 Designing a Boutique Hotel 28:32 Challenges in Renovation 32:20 Operational Differences: STRs vs. Boutique Hotels 35:19 Tech Stack and Online Presence 43:11 Marketing and Group Buyouts 46:15 Final Thoughts and Success Tips Kim Herrlein's Bio Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim's interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun! Connect with Kim https://linktr.ee/purveyorsofleisure https://www.faintingcouch.com https://www.facebook.com/The.FaintingCouchHotel/ https://www.instagram.com/the.faintingcouch/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 207 - From Pro Hockey to over 2,000 Real Estate Transactions with Bob Lachance

    Play Episode Listen Later Sep 16, 2024 32:04


    E interviews Bob LaChance, an ex-professional hockey player turned real estate expert, who has completed over 2000 transactions since retiring in 2004. Bob discusses his extensive real estate journey that includes successful ventures in rehabbing, short sales, and now, virtual assistant services for real estate professionals. He emphasizes the importance of perseverance in the 'long game' of real estate and shares insights on hiring and integrating VAs into a business. Bob also touches on adapting his sports experience to business, maintaining balance, and his future plans in real estate and VA services. 00:00 Introduction to the Long Game in Real Estate 00:20 Host Introduction and Event Updates 00:58 Guest Introduction: Bob LaChance's Journey 01:31 Diving into Real Estate Strategies 03:02 The Importance of Virtual Assistants 05:17 Understanding Short Sales 08:34 The Athlete's Mindset in Business 12:54 Hiring and Managing Virtual Assistants 29:46 Balancing Business and Personal Life 30:32 Conclusion and Contact Information Bob Lachance's Bio Bob Lachance is the founder and CEO of REVA Global, the leading virtual assistant staffing company for real estate professionals. A former professional hockey player, Bob spent eight years on the ice, dividing his time between teams in the United States and Europe. After retiring from hockey, he transitioned to real estate and acquired his first flip in 2004. Over the course of his career, Bob has successfully closed over 2,000 transactions including over 240 deals in 2022 and over 180 in 2023. He is also the co-founder of PurchRock, a real estate investment firm in Connecticut specializing in all types of RE investing including short-term rentals, single-family homes, and more. Connect with Bob https://www.instagram.com/revaglobalva https://www.facebook.com/trainedvirtualassistants https://www.tiktok.com/@revaglobal https://www.youtube.com/@revaglobal https://www.linkedin.com/company/reva-global-llc Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 206 - Building a Direct Booking Site in 30 Minutes or Less with Gil Chan from CraftedStays

    Play Episode Listen Later Sep 9, 2024 30:20


    E sits down with Gil Chan, the founder of Crafted Stays, about his journey in the short-term rental industry and his innovative solutions for direct booking websites. They discuss the anxiety of relying solely on Airbnb, scalability for hosts, and the keys to effective revenue management. Gil shares insights into his background, revenue optimization strategies, and the importance of understanding your ideal guest. The episode also touches on balancing various business activities and the importance of enjoying the process. 00:00 Introduction and Personal Growth 00:13 Show Introduction and Guest Announcement 00:35 Interview with Gil Chan: Starting Craft the Stage 01:30 Importance of Direct Booking Websites 03:17 Gil's Journey in Short Term Rentals 05:42 Building a Direct Booking Site: Lessons Learned 08:53 Optimizing Revenue and Occupancy 20:17 Managing Time and Business Growth 28:07 Final Thoughts and Advice 29:53 Closing Remarks and Call to Action Gil Chan's Bio Gil Chan was a high-income tech employee who was looking to offset his w2 taxes. He found out about STRs and the loophole. He ended up really liking hosting. Gil and his wife now have three owned properties. He started getting into direct bookings and building a website for himself and ended up starting a company to make it easy for anyone to create a beautiful website in minutes with his platform. Connect with Gil https://craftedstays.co https://www.instagram.com/craftedstays Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 205 - The Power of Niching Down with Jason Muth

    Play Episode Listen Later Sep 2, 2024 42:21


    E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business. 00:00 Introduction and Priorities 00:17 Host Update and Personal Anecdotes 01:05 Guest Introduction: Jason Mute 01:59 Onboarding New Properties and Market Strategy 03:36 Jason's Journey in Real Estate 04:16 The Decision to Co-Host 09:00 Rebranding and Community Focus 13:45 Niching Down in the Market 18:11 Purpose and Fulfillment in Work 23:25 The Reality of Retirement 23:59 Rewriting Your Identity 26:07 Diving into Real Estate 27:51 Networking and Conferences 30:48 Investing in Yourself 34:43 Tech Stack and Team 39:58 Final Thoughts and Advice Jason Muth's Bio Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life. Connect with Jason https://jasonmuth.com/ https://www.youtube.com/@therealestatelawpodcast https://www.realestatelawpodcast.com/ https://prideawaystays.com/ https://www.straightforwardstrs.com/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 204 - The Art of Goal Creation

    Play Episode Listen Later Aug 26, 2024 28:18


    E delves into the transformative power of changing one's self-image to achieve personal goals. Hosting without his co-host Mike, who is vacationing with family, Emanuele shares insights from a recent sales seminar by Dave Conway that he attended. Highlighting key takeaways on sales philosophy and personal development, he emphasizes the journey from idea to reality by enhancing self-image. Emanuele provides step-by-step instructions on turning ideas into burning desires and realities through discipline, decision, and desire, while encouraging listeners to attend live events for personal growth. He concludes with motivational quotes and reflections on the courageous act of pursuing and maintaining life goals. 00:00 Introduction and Self-Image Transformation 00:18 Host Introduction and Personal Updates 02:21 Sales Seminar Insights 08:21 The ROI of an Idea 14:09 The Power of Self-Image 21:10 Conclusion and Final Thoughts 27:55 Call to Action Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 203 - Building a Personal Brand with Michael Elefante

    Play Episode Listen Later Aug 19, 2024 44:13


    Mike and E chat with guest Mike Elefante, a successful short-term rental investor and coach. The conversation covers Mike's transition from a dissatisfying corporate job to achieving financial freedom through short-term rentals. Mike shares insights into scaling his business, the importance of building a personal brand, and taking on new ventures like launching an investment fund. The discussion also touches on lifestyle aspirations, including travel and family life, and the significance of mentorship and leadership in business growth. 00:00 Introduction and Behind the Scenes Effort 00:18 Welcome Back to the Podcast 00:28 Life in the States vs. Italy 02:11 Guest Introduction: Mike Elefante 05:07 Mike Elefante's Journey to Financial Freedom 09:52 The Camper Van Experience 13:04 Business Ventures and Coaching 15:14 Future Dreams and Leadership Insights 19:48 The Importance of Mentorship 20:39 Join Our Free Facebook Community 22:32 Efficient Portfolio Management 23:22 The Power of Masterminds 24:26 Balancing Growth and Comfort Zones 25:39 The Importance of Mentorship 29:57 Launching a New Investment Fund 34:06 Building a Personal Brand 40:19 Final Thoughts and Advice Michael Elefante's Bio Michael Elefante owns 8 STRs. He owns home team vacation rentals and Somerled designs. Michael is also an online educator, an industry thought leader. and a published author. Connect with Michael www.instagram.com/melefante6 Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 202 - Creative Finance for STRs - From Zero to 180 Doors with Lame Kinikini

    Play Episode Listen Later Aug 12, 2024 53:28


    Mike and E discuss essential mindset shifts for success in real estate with guest Lamé Kinikini. Lamé, a seasoned expert in creative finance and property management, shares his journey from door-to-door sales to managing 180 doors and scaling a thriving short-term rental business. The discussion covers actionable strategies for building systems, raising capital, and leveraging the power of creative finance to acquire properties at favorable terms. Lamé emphasizes the importance of mindset, effective communication, and building strong business processes to achieve long-term success in the short-term rental industry. 00:00 Introduction and Mindset Shifts 00:20 Podcast Welcome and Host Introduction 00:33 E's Italy Experience 01:18 Book Recommendation: The Power of Awareness 02:44 Upcoming Live Training Announcement 04:34 Guest Introduction: Lama's Journey 06:22 Lamé's Real Estate Beginnings 09:41 Scaling with Creative Finance 14:47 Team Structure and Operations 19:44 Creative Finance Explained 24:18 Join the STR Secrets Facebook Community 26:12 Playing Devil's Advocate: Addressing Skepticism 27:00 Overcoming Obstacles in Real Estate Deals 29:04 Understanding Sub2 Transactions 33:20 Building Credibility with Sellers 41:23 Raising Capital for Real Estate Investments 51:00 Secrets to Success in Short-Term Rentals 52:53 Final Thoughts and Farewell Lame Kinikini's Bio Lame Kinikini is the founder and CEO of Elk Ridge Management and is a creative finance expert and real estate entrepreneur. He has quickly become one of Utah's leading real estate leaders, building the company into an 8-figure business in under 3 years. ERM specializes in all things short-term rentals and currently manages a portfolio of 150+ doors. Lame considers himself a serial entrepreneur having now started to build out other complementary businesses to the STR space which include Capital Funds and Turo, while working towards the goal of having unlimited time to spend time with his wife and 3 kids. Connect with Lame https://www.instagram.com/hailamek?igsh=MWNudGZyYzRhbmhwZA%3D%3D&utm_source=qr Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 201 - Elevating to CEO

    Play Episode Listen Later Aug 5, 2024 31:30


    Mike and E discuss the importance of creating a well-rounded, fulfilling life through time-efficient business practices. They emphasize the importance of building a business that serves you rather than enslaving you. Mike outlines a seven-step framework, 'Elevating to CEO,' which includes defining an ideal week, self-awareness, conducting a two-week time study, creating a job description, documenting systems, structured hiring, and effective leadership. The episode concludes with a focus on utilizing time management strategies and the importance of achieving time freedom through disciplined processes. Facebook Community - https://www.facebook.com/groups/STRentalsecrets 00:00 Debunking the Entrepreneur Lifestyle Myths 00:28 Welcome to the Short Term Rental Secrets Podcast 00:41 Exploring Puglia and Business Opportunities 04:15 The Importance of Time Freedom in Business 05:28 Elevating to CEO: A Seven-Step Framework 05:46 Defining Your Perfect Week 06:38 Knowing Yourself and Identifying Needs 12:04 Creating and Managing Your 4R Document 14:07 Hiring and Onboarding Effectively 16:29 Managing and Leading Your Team 19:22 Join Our Free Facebook Community 21:16 Final Thoughts and Encouragement Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    Ep 200 - Maximizing Your Life

    Play Episode Listen Later Jul 29, 2024 38:35


    In this special 200th episode of the Short Term Rental Secrets podcast, Mike and E reflect on their journey, sharing personal and professional milestones. They discuss the ups and downs of running a business and emphasize the value of consistency, especially through challenging times like the COVID-19 pandemic. They share insights on how starting a podcast has significantly impacted their network and opened new doors. Mike outlines the current state of the market, advising listeners on how to seize opportunities, whether through buying properties or expanding a co-hosting business. They conclude with a motivational discourse on goal setting, leadership, and overcoming fear to unlock true potential. Facebook Community - https://www.facebook.com/groups/STRentalsecrets 00:00 The Power of Commitment 00:22 Welcome to the Short Term Red Secrets Podcast 01:14 Celebrating Episode 200 04:06 Reflecting on the Journey 05:38 Navigating Market Changes 09:01 Leadership and Mindset 15:08 Opportunities in the Current Market 20:02 Reflecting on Bold Decisions 20:40 Join Our Free Facebook Community 22:34 Current Market Opportunities 26:59 The Importance of Setting Goals 31:31 Overcoming Fear and Taking Action 37:03 Final Thoughts and Community Engagement Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

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