Podcasts about service providers

Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we're over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what's replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don't just pressure people into joining—but make them want to buy NOW. In this episode, you'll learn:Why urgency isn't enough to sell your offer anymoreThe real reason people join waitlists (hint: it's not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever) “Trust and clarity outrank urgency by three to one in buying decisions. That's not a small shift.”Resources + Links: Join the Dreamium Waitlist: enrolling again in SeptemberJoin Parade, my sales course meets live sprint starting 30th June ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

“We're part of the governance mechanism telcos need for AI to be safe, secure, and performant,” said Stephen Douglas, Head of Market Strategy at Spirent. In this Technology Reseller News podcast, Publisher Doug Green interviews Stephen Douglas of Spirent, one of the world's leading test, measurement, and assurance providers for the ICT sector. The conversation takes a deep dive into how telecom service providers are uniquely positioned to lead in the era of sovereign AI — and why rigorous testing and assurance will be critical to their success. As AI moves from training clusters into live consumer and enterprise applications, the demands on network infrastructure are shifting dramatically. From unpredictable traffic bursts to strict data sovereignty regulations, Douglas explains how these changes represent both a threat and an opportunity for telcos. Central to the discussion is the concept of Sovereign AI — the idea that governments and mission-critical industries will require localized, compliant, and secure AI infrastructures. Far from being a constraint, Douglas argues this trend offers telcos a new chance to move beyond the “fat dumb pipe” role and become national AI enablers. By leveraging their deep, distributed infrastructure, trusted relationships, and regulatory experience, service providers can offer GPU-as-a-service, AI model orchestration, and privacy-compliant platforms. But as Douglas warns, with opportunity comes accountability. Telcos will need to validate AI model behavior, prevent hallucinations, ensure security doesn't degrade performance, and continuously test compliance. Spirent, Douglas notes, plays a crucial role in enabling this transformation: “From performance validation to continuous compliance audits, we're helping service providers become the trusted AI platforms of the future.” To learn more about Spirent: https://www.spirent.com

In today's conversation I finally get to talk to my insta-crush Uncle Nat! Uncle Nat is an educator, innovator, and the founder of Uncle Nat's, a radically inclusive salon located in Brooklyn. Uncle Nat has reshaped the field of body hair removal with the all-gender Brazilian and created a gender-affirming, fat-glorifying, trauma- and disability-aware, deeply POC-informed salon space that provides mutual care on multiple levels. Uncle Nat is a powerful proponent of the importance of vulnerability in client relationships, the role of community in creating safe spaces, and the problem with cancel culture. The need for emotional maturity and open communication in navigating the complexities of running a small business while maintaining a commitment to accessibility and care is a deep topic for us both and I so appreciated this conversation! Also Uncle Nat is hilarious and we share some good laughs. I hope you enjoy this conversation as much as I did!If you enjoy my substack, simply ‘hearting' it helps to spread my work. If you want to do more, comment, re-stack or share it to someone whom you think will enjoyed it. All of my work exists because of the support of my community. Please consider upgrading to paid to make this a more viable income source for me and my small team.During our conversation Uncle Nat mentioned three people who speak about the problems inherent in cancel culture: Africa Brooke , Clementine Morrigan and Adrianne Maree Brown's book We Will Not Cancel UsFind Uncle Nat on IG Here on TikTok HereMake an appointment to visit their salon or book coaching HEREI've written about ‘eating a lot' here Guacamole FulfillmentAnd how not all poor mental health is ‘bad' - enjoy!Curious about exercise? HATE exercise? Please check out my offerings…Every Virtual Run Club series starts with a group coach call and 9 out of 10 participants begin by saying how much they hate running and don't ever want to. It's a wonderful group and many have gone on to create non-obsessive, joyful running practices to this day.I also teach beginner strength and stability via Kettlebells and Pilates as well as several restorative classes and workshops including Anti-Anxiety Cardio and Fascia Release™ all of which are designed to gently shift our bodies into balance without the ableist fat shaming ‘sweat is fat crying' mentality that infects so much of mainstream fitness. I also do virtual one-to-one sessions, just me and you working out, relieving your pain, or talking about your needs and goals.I hope you can find something here that supports you.Chapters00:00 Understanding Accessibility in Business Models02:51 Uncle Nat's: A Revolutionary Salon Experience06:05 Navigating Gender and Hair Removal09:10 Safety and Intimacy in Aesthetic Spaces11:52 Debunking Myths in Hair Removal Practices15:05 Community and Care in Aesthetic Services18:13 Transformative Justice and Cancel Culture20:53 Perfectionism and Accessibility in Services38:28 Navigating Disability and Professionalism39:25 The Complexity of Accessibility40:30 Redefining Care in Business42:51 Balancing Client Expectations and Business Needs44:45 The Emotional Landscape of Small Business46:37 Creating a Supportive Work Environment48:10 The Impact of Virtual Spaces on Accessibility49:33 Rethinking Tipping and Service Industry Standards50:48 Valuing Yourself as a Business Owner52:21 Diversity and Representation in Service54:40 Education and Accessibility in Business57:38 The Importance of Open Communication01:00:01 Understanding Limitations and Expectations01:02:42 The Dangers of Cancel Culture01:05:11 The Need for Accessible Spaces01:08:55 The Role of Service Providers in Community Care01:11:16 The Complexity of Identity in Service01:13:34 Being of Service vs. Being Subservient01:15:51 Navigating Internal Ethics in Business Get full access to After Class with Cadence at cadencedubusbrooklynstrength.substack.com/subscribe

On this episode of Compliance Unfiltered, The CU Guys take on a topic suggested to us by one of our listeners! The Struggle is real when attempting to get service provider responsibility matrices, is a challenge many in the assessment world face. Have a listen and see if you relate! As a reminder, if YOU have a topic you think we should cover, please let us know. Send an email to complianceunfiltered@totalcompliancetracking.com and we will add your topic to the list for a future episode.

Let's talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I'm pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you've been hovering over the “increase price” button but keep chickening out, this one's for you.I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You'll walk away feeling clearer, bolder, and more anchored in the value of your work.Whether you're in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you're allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.In this episode, you'll learn:Why I raised the price of Dreamium and what changed in the offerThe mindset shifts that made me feel ready (and how I got there)What actually happened in the launch after increasing the priceThe top 3 mindset blocks that hold service providers back from charging morePractical steps to confidently raise your prices and anchor them in value"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode of Soulpreneur Scaling Stories, I sit down with Tara Wiskow, an intuitive healer and life reinvention expert who transitioned from weight loss coaching to her true calling after experiencing a profound personal loss. Tara shares her powerful journey of transformation and the pivotal moment when she decided to finally answer the calling that had been knocking at her door for years.During our conversation, Tara reveals why we often choose business paths based on external validation rather than our internal wisdom. We explore the mindset shifts necessary to build a business aligned with your true self and how to recognize when you're building someone else's version of your business. Tara offers practical techniques for identifying and releasing the limiting beliefs that keep service providers stuck at income plateaus despite working longer hours.If you're an online service provider who feels something might be missing in your business or you're struggling with offers that don't feel fully aligned, this episode provides actionable strategies for tapping into your intuition and creating a business that feels genuinely yours.Key Points Covered:✨ How to recognize when external validation is driving your business decisions✨ The powerful "observe and reframe" method for overcoming limiting beliefs✨ Why awareness is the first step to breaking through business plateaus✨ Practical steps for accessing your intuition to create aligned offers✨ The connection between personal identity and sustainable business growthConnect with Tara:WebsiteInstagramFacebookThe Be The Change You Need PodcastBecome Your Most Confident Self: 4 Energy Shifts to Attract the Life You Want (FREE Video Series)All the links!Send us a text Thank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Unbelievable service provider failures can leave customers utterly speechless, and these incidents often highlight significant gaps in service delivery. For instance, imagine a scenario where a customer eagerly awaits the installation of a high-speed internet service, only to find out that the technician never shows up. _______________________________________________________________________ Spend weekday afternoons with Zweli. He keeps you in the loop with everything from music and movies to sport and pop culture.Hear what the Word on the Street is, test your skills with the high-pressure 6 Out of 6, and get ready to be entertained.Thank you for listening to an Afternoons with Zweli podcastListen live on Primedia+ weekdays from 12:00 to 15:00 (SA Time) toAfternoons with Zweli broadcast on 947 https://www.primediaplus.com/station/947For more from the show go to https://buff.ly/FeeL6wYor find all the catch-up podcasts here https://buff.ly/pRBikjoSubscribe to the 947 Weekly Newsletter herehttps://buff.ly/hf9IuR9Follow us on social media947 on Facebook: https://www.facebook.com/947Joburg/947 on TikTok: https://www.tiktok.com/@947joburg947 on Instagram: https://www.instagram.com/947joburg947 on X https://x.com/947947 on YouTube: https://www.youtube.com/@947JoburgSee omnystudio.com/listener for privacy information.

“The Cloud Communications Alliance is sending a clear signal: Europe matters.” — Bertrand Pourcelot, CEO, Enreach for Service Providers As Europe navigates a shifting geopolitical and technological landscape, the 2025 CCA European Summit is stepping up to meet the moment. In this special podcast, Doug Green, Publisher, Technology Reseller News spoke with Bertrand Pourcelot, CEO of Enreach for Service Providers and CCA board member, about the upcoming event to be held June 16–17 just outside Brussels. Pourcelot emphasized the Summit's growing role as a strategic bridge between U.S. and European communications providers. “CCA's goal isn't just expansion—it's mutual understanding,” he noted. Enreach, a pan-European provider of Smart Contact platforms, serves over 120 service providers across more than 20 countries and has been central to broadening CCA's European engagement. This year's Summit will feature a tightly focused one-and-a-half-day program, balancing telecom and UCaaS innovations with high-level insights into Europe's regulatory dynamics, AI adoption, and the global economic environment. Key speakers include Herman Van Rompuy, former Prime Minister of Belgium and first President of the European Council, and the Economics Editor of The Times of London—offering dual lenses on EU and global market drivers. Pourcelot will host a panel on “The Power of an Open, Best-of-Breed Ecosystem,” spotlighting how platforms and vertical integrations can unlock end-user value. Panelists will include leaders from CloudCTI, Akixi, Mitric, and other innovators in analytics, CRM, and AI-powered services. “Innovation thrives when there's openness, orchestration, and true partnership,” Pourcelot said. To learn more about the CCA European Summit, visit the Cloud Communications Alliance website. For more on Enreach's service provider offerings, explore https://www.enreach.com/sp.

“Mobility isn't over. It's just getting started—and service providers are in the best position to lead.” — Dave Michels, Principal Analyst, TalkingPointz In this thought-provoking Technology Reseller News podcast, Publisher Doug Green spoke with Dave Michels of TalkingPointz about his upcoming presentation at the CCA European Summit 2025, taking place June 16–17 near Brussels. Known for his witty insights and hard-hitting analysis, Dave shared a powerful message for service providers: UCaaS Mobility 3 is coming—and it's your moment to lead. Michels describes UCaaS Mobility 3 as the next evolution in business communications, where UCaaS is no longer just an app on a smartphone (Mobility 2), but directly embedded via SIM, offering users a seamless second business number. Though early initiatives like Cisco Webex Go and Microsoft Teams Phone Mobile have gained traction, adoption has been slower than expected. “But maybe I wasn't wrong,” Michels reflected. “Maybe I was just early.” Drawing on his extensive travels across Europe, Michels sees a continent where mobile-first commerce, WhatsApp integration, and SIM-based UCaaS are gaining serious ground—and predicts the U.S. will follow. At the Summit, Dave will explore how geopolitical headwinds and regulatory shifts are converging with advances in AI and mobile communications. He makes the case that service providers—not OTT players—are now best positioned to drive this change. As UCaaS begins to converge with mobile identity, data ownership, and user expectations, SIM-based integration offers a clear path forward. “We've been living in a broken world of apps, dual phones, and confusing ownership models,” Michels said. “This shift will simplify communications and empower providers to deliver end-user value like never before.” You can catch Michels live at the CCA European Summit, where his session will offer a fresh lens on opportunity in a time of challenge. Learn more and register: cloudcommunications.com Subscribe to Dave's analysis: talkingpointz.com

Listeners respond to Relebogile Mabotja's open line question about service providers judging us. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Shifting from a staff member in a corporate or clinical environment to a small business owner is a big adjustment. This episode is about shifting your activities, mindset, and habits in order to step into the leader role. Business consultant, Robin Walker, shares about what she sees in her coaching practice that business owners need... Source

Ever wonder how some people's names just keep popping up on Threads, in DMs, in client chats without them even trying? That's not luck. That's what happens when you become a mentioned brand. In this episode, I'm breaking down exactly how to make that happen for you.I'm sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I'm not even in. We're talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.What You'll Learn in This EpisodeWhat makes a brand “mentionable” (and what's getting in your way)Why being specialised is essential if you want more referralsThe visibility mistakes most service providers make (and how to fix them)How to build trust by showing your personality, your opinions, and a little bit of vulnerabilityThe daily habits that keep your name top of mind without burning out"People won't mention your name if they don't know what you do or if they've forgotten you exist." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

The world is constantly evolving. Clients are changing. That means we have to meet them where they are. Accountants are no longer strictly “service providers”. Go ahead…add “technology advisor” to your resume. It sounds scary, but it's true. Accountants must start embracing new technology and AI in order to free up ourselves for the services that clients are actually wanting. “There's an app for that” and our tech savvy clients know it, so we have to push past our own fears to meet them where they are…and that means more metrics, financial reporting, and advisory. Sarah Acton, Chief Customer Officer with BILL, says that we must get comfortable with automating the granular tasks so that we can free ourselves up for doing one thing that technology can NOT do, and that's building personal relationships. Strive for efficiency. Experiment with new ideas. Ultimately, your authenticity is what builds credibility with your clients. Walk them through their own fears and develop a practical roadmap for success in their own business. Learn how BILL can help make your firm more efficient and streamline operations at www.bill.com.

In this episode, I'm joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.Before Dreamium, Felly was feeling disconnected from her retainer offer, unsure about her pricing, and frustrated that her suite didn't flow. But through deep work on her signature offer, Repurposing Unlimited, and the creation of complementary offers like The Remix and Repurposing Limited, she found her groove and her positioning. Felly shares how she used the Offer Blueprint, market research, and iterative design to develop offers that are easier to sell, better to deliver, and truly aligned with how she wants to work.If you've ever felt stuck in service-mode, overwhelmed by your offer suite, or unsure how to price and structure what you do, this episode will show you what's possible when you pause and do the strategic work.What You'll Learn in This EpisodeHow Felly went from a disjointed service suite to a strategic offer lineupWhy confidence in your delivery system makes marketing easierThe importance of validating structure, pricing, and delivery with real clientsHow Dreamium supported her to refine, evolve, and scale her done-for-you offersWhat it really takes to build an ecosystem (not just a bunch of random offers)"Once I stopped trying to make my offers look like everyone else's and actually structured them for how I work best, everything clicked" – Felly DayConnect with Felly:https://fellyday.com/https://www.instagram.com/fellyday/https://www.threads.com/@fellyday ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »

While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »

While studying for the CCIE Service Provider certification, Andrew Ohanian assembled a workbook to help him prepare. It’s packed with lab exercises, and Andrew has turned it into a free Web resource that anyone can access. On today’s Heavy Networking, we talk with Andrew about what’s in the guide, the state of the CCIE SP,... Read more »

A group representing 250 social service providers says Oranga Tamariki lost sight of the children and whānau it is there to serve. Te Pai Ora chief executive Belinda Himiona spoke to Ingrid Hipkiss.

In this episode, we dive into the brutal truth: your marketing stinks because you're too cheap to play with the big boys. Stop whining about bad leads and start learning how to fix your ad strategy.

Watch the YouTube version of this episode HEREAre you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, which includes multiple steps. Communication is a huge part of developing into a good lawyer. Though many lawyers tend to be sales people where they sell themselves as the best person for the job to clients, Steve emphasizes the need to get to know the client, what their needs are and how you can help them. Building that relationship ensures the client can trust you as their lawyer and know that you have their best interests in mind.There are a lot of opportunities for lawyers to take advantage of advancing technology. Whether it's marketing, intake, writing up reports or conducting research, AI can be a game changer for lawyers. It is also important for AI to be used throughout a firm to ensure everyone is on the same page. Steve proposes firms have technology and AI embedded into policies to make sure employees are all following the same direction.Listen in to learn more!01:23 Lawyers as Service Providers 09:02 Concerns About Subscription Models 11:58 AI Implementation in Law Firms20:20 Mindset on Business Development 22:24 Partnership Dynamics27:33 Survival Strategies in Tough Times31:08 Accessing Resources and NetworkingTune in to today's episode and checkout the full show notes here. Connect with Steve:Website Instagram  Facebook  Linkedin  X 

"We're at an exciting intersection — a convergence of legacy customer bases with emerging technologies like vCons and AI," says Kevin Nethercott, Managing Partner of the CPaaS Acceleration Alliance (CPaaSAA), in this special podcast with Technology Reseller News publisher Doug Green. In this episode, Nethercott announces the launch of the Service Provider Executive Forum, a new initiative designed to connect and empower CSP and MSP leaders, especially in North America. Built around CPaaSAA's extensive global ecosystem — now over 100 members strong — the Forum aims to provide business owners and executives with curated insights, networking opportunities, and access to the Alliance's global research and advisory marketplace. The Forum will include: Monthly newsletters tailored for executive decision-makers In-person meetups and masterminds for networking and idea exchange Exclusive research content led by UK-based analyst Andrew Collinson Access to AI and data working groups, and early insight into transformative technologies like vCons Nethercott emphasizes that the Alliance is focused not only on cutting-edge innovation but also on practical enablement. CPaaSAA's commitment to industry standards, such as IETF's vCon, reflects its push to make AI implementation more effective and actionable across telecom operations. Learn more about the CPaaS Acceleration Alliance at: https://cpaasaa.com/ Read the Press Release at: https://telecomreseller.com/2025/05/13/cpaasaa-launches-the-service-provider-executive-forum-spef-to-empower-csp-msp-executives/

Let's talk about what happens when you start refining your offers. Spoiler alert: it's not just spreadsheets, post-it notes, and “aha” moments. In this episode, I'm pulling back the curtain on the emotional chaos that often shows up when you're doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you've been feeling confused, overwhelmed, or even a little bit like a fraud, this one's for you.I get it. You sit down to tweak your offer lineup and suddenly it feels like you're staring into the abyss. You doubt everything. You question if you're even cut out for this. Maybe you've even had the urge to scrap it all and start from scratch. That's not a sign that something's gone wrong. That's a sign you're right on track. We dive into the common emotional stages of offer refinement: confusion, mistrust, self-doubt, and that classic “burn it all down” moment. But we don't stop there. I'll show you how to ride the wave through the winter season of your business and into spring, where things start to click, confidence rises, and you finally feel proud (and ready!) to talk about your offers again.If you're knee-deep in the messy middle, know this: you're not doing it wrong. You're doing it right. What to Expect in This Episode:Why confusion and overwhelm are actually signs of deep strategic workWhat “burn it all down” mode really means (and how to move through it)How visibility and self-trust are connected in your offer strategyThe emotional seasons of refining offers—and why spring always follows winterA gentle reminder that doing it alone makes it harder than it needs to be"The clarity will come, but you have to go through the messy bit first." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Paige Raetz from Proof Positive joins the PodCASP to discuss strategies to improve wellbeing for employees of autism service provider organizations. She talks about measuring wellbeing and taking meaningful actions, not just buying pizza once in a while.Learn more:Character Strengths and the VIA:  https://www.viacharacter.org⁠.Proof Positive Autism Wellbeing Alliance: https://proofpoitive.org.

In this episode of Soulpreneur Scaling Stories, I chat with Joanne Homestead, an email copywriter and copy coach who helps service providers create compelling email content that builds genuine connection and drives conversions.Joanne shares her journey from being a teacher for 15 years to discovering her natural talent for storytelling in the online business space. She reveals how she transitioned from virtual assistant work to specialized email copywriting, and eventually to copy coaching—helping others master the art of engaging email communication.This conversation is packed with practical insights about why email marketing remains essential for service providers, how to overcome common mindset blocks, and Joanne's comprehensive STORIES framework that transforms email strategy from overwhelming to manageable.Key Points Covered:✨ Why email marketing remains one of the most effective tools for online service providers✨ The importance of building an email community you own versus relying solely on social media✨ Joanne's complete STORIES framework for creating engaging emails:Set the visionTell storiesOwn your messagingRelease mindset blocksIdentity as a writerEthical copywritingSequences that convert✨ How to navigate business transitions and trust your intuition when scaling✨ The power of embracing systems even when they're not your natural strength✨ Why quality connections in your email list matter more than quantityConnect with Joanne:WebsiteInstagramLinkedInFree Guide: "Three Simple Steps to Irresistibly Entertaining Emails that Sell"Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Get the Toolbox Magazine! https://immigrationlawyerstoolbox.com/magazine Join our Marriage/Family Based Green Card course and community (includes adjustment and consular processing): https://immigrationlawyerstoolbox.com/courses   Guest: Latchi Delchev, Strategic Director of Mitratech (INS Zoom)   Audio Podcast Link:   Itunes Link:   Share the video: https://youtu.be/eQT2aalJUnI   Our Website: ImmigrationLawyersToolbox.com   Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

You've heard me talk about offer mistakes before, but this time, we're going deeper. In this episode, I'm sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you've ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one's for you.These aren't just the obvious ones, such as poor pricing or vague positioning. I'm pulling back the curtain on things like how your peer's feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.Whether you're designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation. What You'll Learn in This EpisodeWhy DIY-ing your offer strategy rarely leads to strong resultsThe problem with taking pricing advice from your partner or peersHow to build offers from your signature process, not assumptionsWhy trying to be “accessible” can attract the wrong clientsThe importance of knowing exactly who your offer is for (and how to speak to them)"Pricing is positioning. It doesn't just determine your income, it determines who walks through your virtual door." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever feel like your business is running you instead of the other way around? You're not alone.If you've been stuck at the same income level despite working more hours, constantly switching between different client tasks, or feeling like there's a ceiling to your growth, this episode is for you. Most online service providers think that adding more clients or working more hours is the path to growth, but in reality, that approach is what's keeping them trapped. The retainer model itself creates an inevitable income ceiling that no amount of hustle can break through.In this episode, I share my personal journey from VA to OBM and the surprising realization that changed everything: your income shouldn't be tied to how much you work, but to how well your business is structured. I break down why most VAs and OBMs hit income ceilings despite working harder, and reveal a practical approach to doubling your profits while working fewer hours.Key Points Covered:✨ Why adding more clients actually decreases your effective hourly rate (with the exact math)✨ The hidden cost of context switching between different clients and tasks✨ How to transition from selling time to selling expertise through a structured framework✨ The three key shifts that allow service providers to scale without burnout✨ A practical audit to help you start implementing these changes immediatelyIf you're tired of the constant hustle, client overwhelm, and feeling stuck at the same income level despite working harder, this episode will transform how you approach your business. It's time to structure your business around a framework that positions you as the expert and allows you to charge for transformation, not time.⚡️Want to break free from the time-for-money trap? Check out EXPANSION, my 3-month 1:1 coaching program designed specifically to help service providers create a business that scales peacefully. DM me "EXPANSION" on Instagram to learn more.Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

Get the Toolbox Magazine! https://immigrationlawyerstoolbox.com/magazine Join our Marriage/Family Based Green Card course and community (includes adjustment and consular processing): https://immigrationlawyerstoolbox.com/courses   Guest: Khalil Zlaoui (Founder of CaseBlink.com)   Audio Podcast Link: https://sites.libsyn.com/69112/immigration-service-provider-caseblinkcom-founder-khalil-zlaoui Itunes Link: https://podcasts.apple.com/us/podcast/immigration-service-provider-caseblink-com-founder/id1111797806?i=1000706044033 Share the video: https://youtu.be/7B4F50iJLqU   Our Website: ImmigrationLawyersToolbox.com   Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today

“Gone are the days when service providers could differentiate on call minutes alone. Today, success depends on analytics, integrations, and delivering real-time value to customers.” — John Christian, Vice President of Marketing, Akixi In this special podcast presented by TR Publications and the Cloud Communications Alliance (CCA), Technology Reseller News publisher Doug Green speaks with John Christian, Vice President of Marketing at Akixi, a CCA member and a leading provider of cloud-based value-added services for service providers. Akixi helps service providers deepen customer engagement and generate new revenue through a robust suite of capabilities including advanced call analytics, CRM integration, and real-time call intelligence. The Akixi platform supports seamless provisioning across platforms like Microsoft Teams, Webex, and BroadWorks. Migration and Market Forces Christian highlights the accelerating shift away from legacy PBX platforms such as Avaya, Mitel, and CUCM—driven not only by end-of-life announcements and reduced vendor focus but also by the pull of modern cloud-based solutions. This dual push-pull dynamic is compelling more businesses to modernize their communications infrastructure. Beyond the Seat and the Minute While platforms like Microsoft Teams and Webex have captured collaboration and call control, Christian argues that native analytics capabilities often fall short. This opens an opportunity for service providers to differentiate with value-added services like real-time analytics, especially in regulated or high-demand environments such as healthcare. “Real-time visibility into call behavior is no longer a luxury—it's a competitive necessity,” Christian says, citing examples such as doctors' offices that rely on precise call management for appointment scheduling and patient response. Redefining Contact Center Needs Christian notes a shift in how contact center functionality is being consumed. Instead of investing in large, complex platforms, organizations now seek modular, scalable features such as call recording and CRM integration—without needing hundreds of agents. He explains that Akixi enables service providers to offer these components as standalone tools or bundled solutions, meeting the evolving needs of midsize and enterprise clients while maintaining a lighter implementation footprint. Competitive Landscape With the growing number of Microsoft-certified partners and Direct Routing providers, the market for Teams-based voice services has become saturated. Akixi enables service providers to stand out by layering critical customer experience tools onto their voice offerings—tools that directly support performance metrics, compliance, and operational efficiency. “We're empowering over 100 service providers to build differentiated solutions,” Christian says. “Those who succeed are the ones who go beyond the basics and meet their customers' specific expectations.” Learn More For more information, visit akixi.com or connect with John Christian on LinkedIn.

Yelp said on Tuesday that it's working on deploying AI-powered “voice agents” to help service providers and restaurants handle calls, answer basic questions, and accomplish tasks like adding a customer to a restaurant waitlist. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Power hours had their moment, but in 2025, they're giving outdated energy. In this episode of Sold Out Offers, I'm making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you've been offering one-off calls and wondering why they're not selling, or why they're not building your reputation, this is your wake-up call.We'll unpack why power hours don't create consistent results, how they attract the wrong kind of buyer, and why they're a nightmare when it comes to scaling. But don't worry, I'm not just telling you to scrap something without a plan. I'm also walking you through what to offer instead: strategic, outcome-driven sessions that are easier to sell and deliver far more value.This one's a short but powerful listen, especially if you're ready to upgrade your client experience.What You'll Learn in This EpisodeWhy power hours are no longer a strategic or scalable offer.The type of client they attract and why that's not ideal for long-term growth.What to create instead: strategic, high-impact intensives or mini transformations.How to reposition one-off calls as outcome-driven experiences.Examples of strong alternatives across different service-based industries."Power hours are the skinny jeans of your offer suite, cute once, but no longer the vibe if you want to grow." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, business mentor Jessica Pye shares how integrating her fine art background transformed her coaching practice. Her "CEO Paint and Sip" retreat sold out a month in advance because it offered virtual assistants and service providers something essential - space for million-dollar ideas to emerge away from strategy sessions. Jessica explains that creative activities quiet the mind, allowing innovative business solutions to flow naturally.Jessica reveals her journey from inconsistent income spikes to building a sustainable business model. She cautions against relying on launch-based income, explaining how she restructured her offers to generate consistent revenue year-round. For service providers looking to escape the feast-or-famine cycle, Jessica provides a framework for creating predictable cash flow without sacrificing wellbeing.The most powerful insight? Bringing your full self to business - what we both call your "unique magic." Jessica found that the creativity she initially hid became her greatest business differentiator, offering a fresh perspective on scaling with authenticity in a crowded marketplace.Key Points Covered:✨ How creativity functions as a powerful business tool for clearing mental blocks and generating innovative ideas✨ Why your million-dollar business ideas rarely come while staring at your laptop or Canva templates✨ The surprising connection between creativity, trauma reduction, and business breakthrough moments✨ Why a diversified offer suite creates more sustainable income than relying on just a few high-income months per year✨ Practical strategies for creating a business model that supports consistent monthly revenue instead of feast-or-famine cycles✨ The importance of giving yourself permission to bring all sides of yourself into your business offeringsConnect with Jessica:InstagramFree Telegram: Fun and Money UnpluggedMagnetising Content WorkbookResourcesSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

 In this video, UC Today's David Dungay talks with John Tucker, VP of Product at Intermedia, about how Service Providers can enhance their Microsoft Teams offerings.They explore the challenges of delivering a seamless Operator Connect experience, strategies for differentiating Teams services in a competitive market, and how to avoid the "commodity trap" by developing higher-value propositions. 

What's the best thing small businesses can do to improve their security posture?

Dozens of service providers from dentists and doctors to public defenders packed the Missoula Public Library earlier this month. They offered a one-stop-shop for residents in need as the city begins to close one of its homeless shelters.

If you've ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I'm breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don't need ten different offers to build a successful business – you just need three.We'll walk through what these three core offers are, how they work together to guide your clients through a natural buyer's journey, and why starting with low-ticket offers is not the move if you're serious about making consistent, scalable revenue. This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.What You'll Learn in This EpisodeThe role of an offer ecosystem in creating sustainable revenue.The three offers you actually need to start with (and why they matter).Why your Headliner Offer is the foundation of your reputation.The difference between After Party vs. Encore offers—and when to use each.Why “just one more offer” won't solve your income problems."Don't build 17 different offers. Build three brilliant ones and take your clients on a journey through them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Feeling like you need a PhD just to choose between AI tools these days? In this episode, Nancy tackles the "shiny object syndrome" of AI technology that's leaving 64% of professionals paralyzed by choices.Drawing from real world experience and surprising statistics from a recent Canva study, Nancy reveals her personal "less is more" approach that's helped her clients reclaim over 200 hours annually without constantly chasing the latest AI trend.You'll discover her refreshingly straightforward three part system, including the unconventional 5 minute morning routine that keeps her informed without the overwhelm, the quarterly practice that prevents impulse-adoption, and the business review technique that turns AI from distraction to strategic advantage.Key takeaways:The counterintuitive "rule of three" for staying current with minimal time investmentWhy most AI implementation advice actually increases overwhelm (and what to do instead)The filtering questions that instantly clarify which tools deserve your attentionA behind-the-scenes look at transforming website development from weeks to minutesThe simple tracking system that proves which AI investments actually matterTired of AI overwhelm? Ready to implement a strategic system that actually works? Learn how our Expert Content Society can help you leverage AI for LinkedIn content creation or discover how the Expert Authority program transforms businesses through strategic AI implementation. Break free from tech fatigue today at The Time To Grow

Cloud Connections 2025 Podcast Interview with Bill Bingham ST. PETERSBURG, FL - At this year's Cloud Connections conference, Oculum delivered a simple but urgent message to service providers: Stop giving away your brand—and your customers. In a podcast interview with Technology Reseller News, Bill Bingham, Senior Vice President of Service, Delivery, and Operations at Oculum, made the case for why resellers and carriers should adopt white-label video conferencing to reclaim margin and reduce churn. “Oculum is a wholesale-only, white-label video conferencing solution built specifically for service providers,” said Bingham. “We're the VC part of UCaaS, and we offer something many don't realize they can have—control.” Unlike bundled video options from larger UCaaS platforms, Oculum's offering is on-network—it runs on the provider's own infrastructure, whether on-prem or in the cloud. That means providers keep their branding, their customers, and most critically, their margin. Bingham pointed to examples of providers locked into offerings from major switch manufacturers, often deploying Teams integration as a loss leader just to drive monthly recurring revenue. “You're giving your brand to Microsoft, and your customers to your competition,” said Bingham. “That might bring in revenue, but you're not making margin—and you're not protecting your customer base.” The opportunity is especially significant as more service providers find themselves searching for UCaaS alternatives in the wake of product and ownership shifts among major platforms. “Even providers at scale often don't realize they can round out their UCaaS stack with best-in-class, standalone components,” said Bingham. “Video is a key differentiator—and it can increase ARPU by 30% or more.” Oculum offers a fully branded, turnkey video conferencing solution with deep post-sale support, including dedicated project managers for technical, marketing, and business development assistance. “This isn't a vendor relationship,” said Bingham. “It's a partnership. That's why we're here in person. You can't build that by email.” Learn more at: www.oculumvc.com

Thinking about offering your service for free or doing a service swap? This video breaks down why that “generous” move might be sabotaging your business — and what to do instead. Learn how to protect your value and attract real, paying clients.Listen before you give your service away!This episode is brought to you by: SALESGIRL SOCIAL

Let's get one thing straight: hitting 100K in your business isn't the glitter-filled, life-changing milestone the online space makes it out to be. In this episode of Sold Out Offers, I'm breaking down why six figures is actually the bare minimum for full-time business owners in 2025 – not a luxury, not a dream, but a baseline.We're digging into what that number really looks like once you factor in expenses, taxes, and the reality of growing a team or reducing your workload. I'm also sharing my own experiences with under-earning, scaling, and how reinvestment changes the game. If you've been chasing 10K months thinking they'll magically fix everything, this is your permission slip to get real, reassess your pricing, and back yourself properly.Whether you're hovering around the 30K–50K mark or approaching six figures and wondering why it still doesn't feel like enough, this pep talk is for you. Let's ditch the noise and talk about what it actually takes to build a profitable, sustainable business as a service provider.What You'll Learn in This EpisodeWhy 100K is a bare minimum revenue goal, not the dream.How expenses grow as your business grows (and what to expect).The profit vs. revenue conversation no one is having.Why you need to give yourself permission to raise your prices.A reminder that women are allowed to earn well and unapologetically."You're not suddenly rich at six figures, you're just finally working with a realistic baseline to grow from." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

With 2.4 million U.S. agriculture jobs to fill each year and an unemployment rate that still remains below 5%, leaders in agbioscience and farmers are facing a challenge. Like the rest of the economy, they're in a battle for talent. One unique ally in agriculture is the cooperative system, a collective buying group and service provider network that's serving American farmers. Phil Brewer, Vice President of Strategy at Keystone Cooperative, joins us to talk about the evolution of the cooperative from what it was – to what it is. We get into: Keystone Cooperative's footprint across Indiana, Kentucky and Michigan and the health of farmers heading into planting season The evolution of the cooperative system over the last two decades – from service provider to business partner How the farmer-led model of a cooperative ultimately drives adoption of new innovation and fills gaps for its members on their operations Areas where Keystone needs to move quicker and capture market opportunities to deliver value to farmers How they approach working with small companies and early-stage, venture-backed innovators

With 2.4 million U.S. agriculture jobs to fill each year and an unemployment rate that still remains below 5%, leaders in agbioscience and farmers are facing a challenge. Like the rest of the economy, they're in a battle for talent. One unique ally in agriculture is the cooperative system, a collective buying group and service provider network that's serving American farmers. Phil Brewer, Vice President of Strategy at Keystone Cooperative, joins us to talk about the evolution of the cooperative from what it was – to what it is. We get into:  Keystone Cooperative's footprint across Indiana, Kentucky and Michigan and the health of farmers heading into planting season The evolution of the cooperative system over the last two decades – from service provider to business partner How the farmer-led model of a cooperative ultimately drives adoption of new innovation and fills gaps for its members on their operations  Areas where Keystone needs to move quicker and capture market opportunities to deliver value to farmers How they approach working with small companies and early-stage, venture-backed innovators 

“If you're not moving now, someone else will poach your base. The opportunity is huge—but the window is now.” — Robert Galop, Creo Solutions As AI, CPaaS, and automation shift from buzzwords to business drivers, Creo Solutions is helping MSPs, CSPs, and channel partners get from theory to execution—fast. In a recent Technology Reseller News podcast, we caught up with Robert Galop and Kevin Nethercott to talk about lessons from a packed Q1 event season and how Creo is helping partners double revenue and reduce churn with powerful new tools like communications automation and vCon-based analytics. From Buzz to Business: AI Finds Its Place At events like Mobile World Congress, Enterprise Connect, and Channel Partners, Galop and Nethercott saw a turning point: AI is no longer a billboard phrase. It's now a baked-in feature set delivering real-world impact. “This year, AI moved off the signage and into actual use cases,” said Galop. “It's impacting customer experience, sales, employee workflows—and it's starting to move the needle on revenue.” Nethercott added that network APIs are making similar leaps—from future promise to practical tools. Use cases like replacing SMS one-time passwords with secure network authentication are hitting the market now, with major players like Meta moving in. CPaaS and Automation: The Next Big Shift What's next? According to Creo, it's communications automation—helping CSPs and MSPs offer smarter, faster, more connected customer experiences. “Service providers often think they can't deliver this,” said Galop. “We come in, co-sell with them, train their teams, and help get it in front of customers.” Creo also supports deployment of vCon-based analytics, which let service providers tap into millions of voice and digital interactions already flowing across their networks. That data, once invisible, is now actionable—reducing churn, identifying revenue opportunities, and even recovering at-risk accounts. “One of our customers used vCons to detect churn risk—and saved two major clients within 30 days,” said Galop. Fast Ramp, Real Results What sets Creo apart is its speed and end-to-end support. They're helping partners go from zero to revenue-generating in under 30 days. ✅ Advisory: Go-to-market guidance, C-level alignment, blue sky planning ✅ Training: Sales team enablement, customer discovery sessions ✅ Tech: Development + integration support to activate automation and analytics ✅ Urgency: Involved in $100K+ automation deals and $200K+ analytics rollouts now “We've done this before,” said Nethercott. “We bring the tech, the playbook, and the team to get our partners moving immediately.” A Simple Entry, a High-Stakes Moment “It's easy to get started—but the caution is, this will move fast,” warned Galop. “If you're not doing this, someone else in your market will.” Creo is actively looking for partners who are ready to act. For CSPs and MSPs under pressure to differentiate, scale, and win in Q2, this might be the quarter that changes everything. Learn More Visit creosolutions.tech Catch Creo Solutions at the vCon Summit this month in Cape Cod #CreoSolutions #CPaaS #vCon #AI #Automation #MSPs #CSPs #CommunicationsAutomation #VoiceAnalytics #TechPartners #ServiceProviderGrowth #DigitalTransformation #CustomerExperience

In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization.After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially resist (she once hated SEO!) can become our greatest strengths.What makes this conversation especially valuable for service providers is Sonia's ability to demystify the often overwhelming world of SEO. She shares that many website designers never set up the crucial Google Analytics and Search Console accounts that let Google know your website exists - leaving many service providers with beautiful websites that no one can find.Sonia also reveals how she transformed her business by learning to speak clearly about her offers, creating a framework that makes her services easy to understand and irresistible to clients. Her journey from technical jargon to client-centered language mirrors the transformation she helps her clients achieve with their websites.What You'll Learn:The #1 technical issue preventing most service provider websites from appearing in Google searchesWhy your posts on social media disappear while your website content can generate leads for yearsHow to optimize your website to appear in AI search results (like ChatGPT)The importance of using your clients' exact language in your website copyWhy investing in coaching accelerated Sonia's business growthHow "taking the stage" in other people's events can attract high-quality clientsConnect with Sonia:Website InstagramThreadsLinkedInSEO Freebies for your online coaching businessSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

If you're feeling like you need a real system for attracting clients—one that works now, not 6 months from now—you're in the right place. In this episode, I'm breaking down the exact client booking machine I teach inside Yay for Clients. We're talking about the rhythms of marketing that actually matter, how to know what to focus on based on when you need clients, and the truth about why some strategies just aren't working for you. Spoiler: It's not because you're lazy—it's because nobody gave you the right system. Until now.What You'll Learn in This Episode:The 3 rhythms of marketing I swear by: daily drips, weekly drizzles, and occasional stormsMy Red-Yellow-Green philosophy for knowing what kind of marketing to do whenThe reason your social media might be working... just not how you thinkWhat to focus on if you need clients yesterdayWhy I'm obsessed with free (and paid!) mini servicesLinks & Resources:

Send us a text In this powerful and deeply honest conversation, Melissa McGillivray and Jen Chouinard join me in the studio to share their lived experiences as service providers. Drawing on their expertise and personal insight, they break down the mental and emotional toll of working on the front lines of Saskatoon's overdose crisis.Through the lens of a registered nurse and a social worker/researcher, we explore the stark realities of substance use in the community, service provider burnout, compassion fatigue, moral injury, and the growing need for trauma-informed support—both for those experiencing addiction and for those offering care.

Hey there! It's been a minute since a new episode dropped, but I've been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I'm launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It's for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable. In the series, we'll cover: ✔️ What it really means to build a creator brand ✔️ How to create content that connects and builds a community-obsessed brand ✔️ And how to map out a content plan that supports your lifestyle (and actually feels fun to follow) There's also a free Notion workbook to help you take action as you listen, plus a few bonus resources I'm only sharing with my email list.  Want first dibs on The Social Re-Brew relaunch + a special discount just for waitlisters? Join the waitlist here—can't wait to share what's coming with you!