Podcasts about service providers

You've heard me talk about offer mistakes before, but this time, we're going deeper. In this episode, I'm sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you've ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one's for you.These aren't just the obvious ones, such as poor pricing or vague positioning. I'm pulling back the curtain on things like how your peer's feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.Whether you're designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation. What You'll Learn in This EpisodeWhy DIY-ing your offer strategy rarely leads to strong resultsThe problem with taking pricing advice from your partner or peersHow to build offers from your signature process, not assumptionsWhy trying to be “accessible” can attract the wrong clientsThe importance of knowing exactly who your offer is for (and how to speak to them)"Pricing is positioning. It doesn't just determine your income, it determines who walks through your virtual door." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

 Welcome back to MSME TALK® Industry Bite. MSME TALK® Industry Bite brings industry information news, data, facts, evolution, opportunities etc for Micro enterprises, SMEs, startups, businesses.   MSME TALK® channel has different segment like Industry Expert, Brand Bite and Industry Bite.  

Get the Toolbox Magazine! https://immigrationlawyerstoolbox.com/magazine Join our Marriage/Family Based Green Card course and community (includes adjustment and consular processing): https://immigrationlawyerstoolbox.com/courses   Guest: Khalil Zlaoui (Founder of CaseBlink.com)   Audio Podcast Link: https://sites.libsyn.com/69112/immigration-service-provider-caseblinkcom-founder-khalil-zlaoui Itunes Link: https://podcasts.apple.com/us/podcast/immigration-service-provider-caseblink-com-founder/id1111797806?i=1000706044033 Share the video: https://youtu.be/7B4F50iJLqU   Our Website: ImmigrationLawyersToolbox.com   Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling.Key Insights:• Why AI is like training your delegation skills (and how this prepares you for future team growth)• The "10X output" framework for solopreneurs and small business owners with limited budgets• How to maintain your authentic voice while leveraging AI tools• 4 practical areas where AI can amplify your business today

“Gone are the days when service providers could differentiate on call minutes alone. Today, success depends on analytics, integrations, and delivering real-time value to customers.” — John Christian, Vice President of Marketing, Akixi In this special podcast presented by TR Publications and the Cloud Communications Alliance (CCA), Technology Reseller News publisher Doug Green speaks with John Christian, Vice President of Marketing at Akixi, a CCA member and a leading provider of cloud-based value-added services for service providers. Akixi helps service providers deepen customer engagement and generate new revenue through a robust suite of capabilities including advanced call analytics, CRM integration, and real-time call intelligence. The Akixi platform supports seamless provisioning across platforms like Microsoft Teams, Webex, and BroadWorks. Migration and Market Forces Christian highlights the accelerating shift away from legacy PBX platforms such as Avaya, Mitel, and CUCM—driven not only by end-of-life announcements and reduced vendor focus but also by the pull of modern cloud-based solutions. This dual push-pull dynamic is compelling more businesses to modernize their communications infrastructure. Beyond the Seat and the Minute While platforms like Microsoft Teams and Webex have captured collaboration and call control, Christian argues that native analytics capabilities often fall short. This opens an opportunity for service providers to differentiate with value-added services like real-time analytics, especially in regulated or high-demand environments such as healthcare. “Real-time visibility into call behavior is no longer a luxury—it's a competitive necessity,” Christian says, citing examples such as doctors' offices that rely on precise call management for appointment scheduling and patient response. Redefining Contact Center Needs Christian notes a shift in how contact center functionality is being consumed. Instead of investing in large, complex platforms, organizations now seek modular, scalable features such as call recording and CRM integration—without needing hundreds of agents. He explains that Akixi enables service providers to offer these components as standalone tools or bundled solutions, meeting the evolving needs of midsize and enterprise clients while maintaining a lighter implementation footprint. Competitive Landscape With the growing number of Microsoft-certified partners and Direct Routing providers, the market for Teams-based voice services has become saturated. Akixi enables service providers to stand out by layering critical customer experience tools onto their voice offerings—tools that directly support performance metrics, compliance, and operational efficiency. “We're empowering over 100 service providers to build differentiated solutions,” Christian says. “Those who succeed are the ones who go beyond the basics and meet their customers' specific expectations.” Learn More For more information, visit akixi.com or connect with John Christian on LinkedIn.

Yelp said on Tuesday that it's working on deploying AI-powered “voice agents” to help service providers and restaurants handle calls, answer basic questions, and accomplish tasks like adding a customer to a restaurant waitlist. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Power hours had their moment, but in 2025, they're giving outdated energy. In this episode of Sold Out Offers, I'm making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you've been offering one-off calls and wondering why they're not selling, or why they're not building your reputation, this is your wake-up call.We'll unpack why power hours don't create consistent results, how they attract the wrong kind of buyer, and why they're a nightmare when it comes to scaling. But don't worry, I'm not just telling you to scrap something without a plan. I'm also walking you through what to offer instead: strategic, outcome-driven sessions that are easier to sell and deliver far more value.This one's a short but powerful listen, especially if you're ready to upgrade your client experience.What You'll Learn in This EpisodeWhy power hours are no longer a strategic or scalable offer.The type of client they attract and why that's not ideal for long-term growth.What to create instead: strategic, high-impact intensives or mini transformations.How to reposition one-off calls as outcome-driven experiences.Examples of strong alternatives across different service-based industries."Power hours are the skinny jeans of your offer suite, cute once, but no longer the vibe if you want to grow." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, business mentor Jessica Pye shares how integrating her fine art background transformed her coaching practice. Her "CEO Paint and Sip" retreat sold out a month in advance because it offered virtual assistants and service providers something essential - space for million-dollar ideas to emerge away from strategy sessions. Jessica explains that creative activities quiet the mind, allowing innovative business solutions to flow naturally.Jessica reveals her journey from inconsistent income spikes to building a sustainable business model. She cautions against relying on launch-based income, explaining how she restructured her offers to generate consistent revenue year-round. For service providers looking to escape the feast-or-famine cycle, Jessica provides a framework for creating predictable cash flow without sacrificing wellbeing.The most powerful insight? Bringing your full self to business - what we both call your "unique magic." Jessica found that the creativity she initially hid became her greatest business differentiator, offering a fresh perspective on scaling with authenticity in a crowded marketplace.Key Points Covered:✨ How creativity functions as a powerful business tool for clearing mental blocks and generating innovative ideas✨ Why your million-dollar business ideas rarely come while staring at your laptop or Canva templates✨ The surprising connection between creativity, trauma reduction, and business breakthrough moments✨ Why a diversified offer suite creates more sustainable income than relying on just a few high-income months per year✨ Practical strategies for creating a business model that supports consistent monthly revenue instead of feast-or-famine cycles✨ The importance of giving yourself permission to bring all sides of yourself into your business offeringsConnect with Jessica:InstagramFree Telegram: Fun and Money UnpluggedMagnetising Content WorkbookResourcesSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

 In this video, UC Today's David Dungay talks with John Tucker, VP of Product at Intermedia, about how Service Providers can enhance their Microsoft Teams offerings.They explore the challenges of delivering a seamless Operator Connect experience, strategies for differentiating Teams services in a competitive market, and how to avoid the "commodity trap" by developing higher-value propositions. 

What's the best thing small businesses can do to improve their security posture?

Dozens of service providers from dentists and doctors to public defenders packed the Missoula Public Library earlier this month. They offered a one-stop-shop for residents in need as the city begins to close one of its homeless shelters.

If you've ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I'm breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don't need ten different offers to build a successful business – you just need three.We'll walk through what these three core offers are, how they work together to guide your clients through a natural buyer's journey, and why starting with low-ticket offers is not the move if you're serious about making consistent, scalable revenue. This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.What You'll Learn in This EpisodeThe role of an offer ecosystem in creating sustainable revenue.The three offers you actually need to start with (and why they matter).Why your Headliner Offer is the foundation of your reputation.The difference between After Party vs. Encore offers—and when to use each.Why “just one more offer” won't solve your income problems."Don't build 17 different offers. Build three brilliant ones and take your clients on a journey through them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Feeling like you need a PhD just to choose between AI tools these days? In this episode, Nancy tackles the "shiny object syndrome" of AI technology that's leaving 64% of professionals paralyzed by choices.Drawing from real world experience and surprising statistics from a recent Canva study, Nancy reveals her personal "less is more" approach that's helped her clients reclaim over 200 hours annually without constantly chasing the latest AI trend.You'll discover her refreshingly straightforward three part system, including the unconventional 5 minute morning routine that keeps her informed without the overwhelm, the quarterly practice that prevents impulse-adoption, and the business review technique that turns AI from distraction to strategic advantage.Key takeaways:The counterintuitive "rule of three" for staying current with minimal time investmentWhy most AI implementation advice actually increases overwhelm (and what to do instead)The filtering questions that instantly clarify which tools deserve your attentionA behind-the-scenes look at transforming website development from weeks to minutesThe simple tracking system that proves which AI investments actually matterTired of AI overwhelm? Ready to implement a strategic system that actually works? Learn how our Expert Content Society can help you leverage AI for LinkedIn content creation or discover how the Expert Authority program transforms businesses through strategic AI implementation. Break free from tech fatigue today at The Time To Grow

Cloud Connections 2025 Podcast Interview with Bill Bingham ST. PETERSBURG, FL - At this year's Cloud Connections conference, Oculum delivered a simple but urgent message to service providers: Stop giving away your brand—and your customers. In a podcast interview with Technology Reseller News, Bill Bingham, Senior Vice President of Service, Delivery, and Operations at Oculum, made the case for why resellers and carriers should adopt white-label video conferencing to reclaim margin and reduce churn. “Oculum is a wholesale-only, white-label video conferencing solution built specifically for service providers,” said Bingham. “We're the VC part of UCaaS, and we offer something many don't realize they can have—control.” Unlike bundled video options from larger UCaaS platforms, Oculum's offering is on-network—it runs on the provider's own infrastructure, whether on-prem or in the cloud. That means providers keep their branding, their customers, and most critically, their margin. Bingham pointed to examples of providers locked into offerings from major switch manufacturers, often deploying Teams integration as a loss leader just to drive monthly recurring revenue. “You're giving your brand to Microsoft, and your customers to your competition,” said Bingham. “That might bring in revenue, but you're not making margin—and you're not protecting your customer base.” The opportunity is especially significant as more service providers find themselves searching for UCaaS alternatives in the wake of product and ownership shifts among major platforms. “Even providers at scale often don't realize they can round out their UCaaS stack with best-in-class, standalone components,” said Bingham. “Video is a key differentiator—and it can increase ARPU by 30% or more.” Oculum offers a fully branded, turnkey video conferencing solution with deep post-sale support, including dedicated project managers for technical, marketing, and business development assistance. “This isn't a vendor relationship,” said Bingham. “It's a partnership. That's why we're here in person. You can't build that by email.” Learn more at: www.oculumvc.com

Thinking about offering your service for free or doing a service swap? This video breaks down why that “generous” move might be sabotaging your business — and what to do instead. Learn how to protect your value and attract real, paying clients.Listen before you give your service away!This episode is brought to you by: SALESGIRL SOCIAL

Vault365, a leading provider of data protection services, has announced that it has achieved Platinum Partnership status in the Veeam Cloud & Service Provider (VCSP) programme in Ireland and the UK. Veeam Software is the #1 global leader by market share in data resilience. Vault365 has achieved the highest Veeam partner level for its expertise in delivering innovative data backup, data protection, and disaster recovery solutions based on Veeam technology. The partnership will enable Vault365 to provide its customers with increased design, implementation, and support services to meet changing needs and demands in an increasingly complex IT landscape. With platinum-level partnership, Vault365 can leverage increased access to Veeam resources to continue to strengthen its service portfolio and capabilities. In the next five years, Vault365 expects to reach €10 million in annual recurring revenue. The company iscurrently onboarding new resellers in both the Irish and UK markets. Alex Walsh, Channel, VCSP and Alliances Director UK & Ireland at Veeam, said: "We are thrilled to have Vault365 as a Platinum VCSP partner. One of just three Irish partners with this status, it is testament to the dedication of their entire team as we continue to roll out critical data resilience solutions to meet customers' evolving needs and keep businesses running. Veeam - together with our partners - is committed to giving businesses confidence and control over their data, whenever and wherever they need it." Cillian McCarthy, CEO at Vault365, said: "This partnership with Veeam demonstrates Vault365's commitment to delivering increased value to our joint customers. We strive to remain at the forefront of technological advancement in an era of growing cyber threats, and at a time when the vast majority of business is done online. Against this backdrop, we provide peace of mind to customers that their data is secure and they are able to recover quickly from any cyber incident. We look forward to continuing to work closely with Veeam in 2025 to further enhance our capabilities." See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Let's get one thing straight: hitting 100K in your business isn't the glitter-filled, life-changing milestone the online space makes it out to be. In this episode of Sold Out Offers, I'm breaking down why six figures is actually the bare minimum for full-time business owners in 2025 – not a luxury, not a dream, but a baseline.We're digging into what that number really looks like once you factor in expenses, taxes, and the reality of growing a team or reducing your workload. I'm also sharing my own experiences with under-earning, scaling, and how reinvestment changes the game. If you've been chasing 10K months thinking they'll magically fix everything, this is your permission slip to get real, reassess your pricing, and back yourself properly.Whether you're hovering around the 30K–50K mark or approaching six figures and wondering why it still doesn't feel like enough, this pep talk is for you. Let's ditch the noise and talk about what it actually takes to build a profitable, sustainable business as a service provider.What You'll Learn in This EpisodeWhy 100K is a bare minimum revenue goal, not the dream.How expenses grow as your business grows (and what to expect).The profit vs. revenue conversation no one is having.Why you need to give yourself permission to raise your prices.A reminder that women are allowed to earn well and unapologetically."You're not suddenly rich at six figures, you're just finally working with a realistic baseline to grow from." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Alliance for Childhood dings Utah schools for lack of emphasis on play -- Utah AG joins effort to shutdown "robocall" service providers  

With 2.4 million U.S. agriculture jobs to fill each year and an unemployment rate that still remains below 5%, leaders in agbioscience and farmers are facing a challenge. Like the rest of the economy, they're in a battle for talent. One unique ally in agriculture is the cooperative system, a collective buying group and service provider network that's serving American farmers. Phil Brewer, Vice President of Strategy at Keystone Cooperative, joins us to talk about the evolution of the cooperative from what it was – to what it is. We get into: Keystone Cooperative's footprint across Indiana, Kentucky and Michigan and the health of farmers heading into planting season The evolution of the cooperative system over the last two decades – from service provider to business partner How the farmer-led model of a cooperative ultimately drives adoption of new innovation and fills gaps for its members on their operations Areas where Keystone needs to move quicker and capture market opportunities to deliver value to farmers How they approach working with small companies and early-stage, venture-backed innovators

With 2.4 million U.S. agriculture jobs to fill each year and an unemployment rate that still remains below 5%, leaders in agbioscience and farmers are facing a challenge. Like the rest of the economy, they're in a battle for talent. One unique ally in agriculture is the cooperative system, a collective buying group and service provider network that's serving American farmers. Phil Brewer, Vice President of Strategy at Keystone Cooperative, joins us to talk about the evolution of the cooperative from what it was – to what it is. We get into:  Keystone Cooperative's footprint across Indiana, Kentucky and Michigan and the health of farmers heading into planting season The evolution of the cooperative system over the last two decades – from service provider to business partner How the farmer-led model of a cooperative ultimately drives adoption of new innovation and fills gaps for its members on their operations  Areas where Keystone needs to move quicker and capture market opportunities to deliver value to farmers How they approach working with small companies and early-stage, venture-backed innovators 

“If you're not moving now, someone else will poach your base. The opportunity is huge—but the window is now.” — Robert Galop, Creo Solutions As AI, CPaaS, and automation shift from buzzwords to business drivers, Creo Solutions is helping MSPs, CSPs, and channel partners get from theory to execution—fast. In a recent Technology Reseller News podcast, we caught up with Robert Galop and Kevin Nethercott to talk about lessons from a packed Q1 event season and how Creo is helping partners double revenue and reduce churn with powerful new tools like communications automation and vCon-based analytics. From Buzz to Business: AI Finds Its Place At events like Mobile World Congress, Enterprise Connect, and Channel Partners, Galop and Nethercott saw a turning point: AI is no longer a billboard phrase. It's now a baked-in feature set delivering real-world impact. “This year, AI moved off the signage and into actual use cases,” said Galop. “It's impacting customer experience, sales, employee workflows—and it's starting to move the needle on revenue.” Nethercott added that network APIs are making similar leaps—from future promise to practical tools. Use cases like replacing SMS one-time passwords with secure network authentication are hitting the market now, with major players like Meta moving in. CPaaS and Automation: The Next Big Shift What's next? According to Creo, it's communications automation—helping CSPs and MSPs offer smarter, faster, more connected customer experiences. “Service providers often think they can't deliver this,” said Galop. “We come in, co-sell with them, train their teams, and help get it in front of customers.” Creo also supports deployment of vCon-based analytics, which let service providers tap into millions of voice and digital interactions already flowing across their networks. That data, once invisible, is now actionable—reducing churn, identifying revenue opportunities, and even recovering at-risk accounts. “One of our customers used vCons to detect churn risk—and saved two major clients within 30 days,” said Galop. Fast Ramp, Real Results What sets Creo apart is its speed and end-to-end support. They're helping partners go from zero to revenue-generating in under 30 days. ✅ Advisory: Go-to-market guidance, C-level alignment, blue sky planning ✅ Training: Sales team enablement, customer discovery sessions ✅ Tech: Development + integration support to activate automation and analytics ✅ Urgency: Involved in $100K+ automation deals and $200K+ analytics rollouts now “We've done this before,” said Nethercott. “We bring the tech, the playbook, and the team to get our partners moving immediately.” A Simple Entry, a High-Stakes Moment “It's easy to get started—but the caution is, this will move fast,” warned Galop. “If you're not doing this, someone else in your market will.” Creo is actively looking for partners who are ready to act. For CSPs and MSPs under pressure to differentiate, scale, and win in Q2, this might be the quarter that changes everything. Learn More Visit creosolutions.tech Catch Creo Solutions at the vCon Summit this month in Cape Cod #CreoSolutions #CPaaS #vCon #AI #Automation #MSPs #CSPs #CommunicationsAutomation #VoiceAnalytics #TechPartners #ServiceProviderGrowth #DigitalTransformation #CustomerExperience

In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization.After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially resist (she once hated SEO!) can become our greatest strengths.What makes this conversation especially valuable for service providers is Sonia's ability to demystify the often overwhelming world of SEO. She shares that many website designers never set up the crucial Google Analytics and Search Console accounts that let Google know your website exists - leaving many service providers with beautiful websites that no one can find.Sonia also reveals how she transformed her business by learning to speak clearly about her offers, creating a framework that makes her services easy to understand and irresistible to clients. Her journey from technical jargon to client-centered language mirrors the transformation she helps her clients achieve with their websites.What You'll Learn:The #1 technical issue preventing most service provider websites from appearing in Google searchesWhy your posts on social media disappear while your website content can generate leads for yearsHow to optimize your website to appear in AI search results (like ChatGPT)The importance of using your clients' exact language in your website copyWhy investing in coaching accelerated Sonia's business growthHow "taking the stage" in other people's events can attract high-quality clientsConnect with Sonia:Website InstagramThreadsLinkedInSEO Freebies for your online coaching businessSend us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

In this exclusive interview, David Dungay, Editor in Chief of UC Today sits down with Mark Sher, SVP of Product Marketing at Intermedia, for a deep dive into the rapidly evolving service provider space.As AI and platform migration collide with legacy infrastructure, Mark lays out what's really at stake for providers—and how Intermedia is uniquely positioned to help them future-proof their offerings. If you're in the business of connectivity, this conversation could reshape your roadmap. The game has changed. Service providers are caught in the middle of two seismic shifts: the AI revolution and the sunset of traditional platforms. But is the urgency really being felt?In this straight-talking session, Mark Sher breaks down the decisions providers must make now—or risk falling behind.Key topics include:Why AI is becoming the new battleground—and legacy systems just won't cut itHow Intermedia is helping service providers shift from CAPEX-heavy models to agile OPEX frameworksWhat it *really* takes to compete with hyperscalers by building value-added, trusted servicesHow Intermedia empowers partners with go-to-market tools, white-labeled campaigns, and AI-powered solutions that are ready to launch

If you're feeling like you need a real system for attracting clients—one that works now, not 6 months from now—you're in the right place. In this episode, I'm breaking down the exact client booking machine I teach inside Yay for Clients. We're talking about the rhythms of marketing that actually matter, how to know what to focus on based on when you need clients, and the truth about why some strategies just aren't working for you. Spoiler: It's not because you're lazy—it's because nobody gave you the right system. Until now.What You'll Learn in This Episode:The 3 rhythms of marketing I swear by: daily drips, weekly drizzles, and occasional stormsMy Red-Yellow-Green philosophy for knowing what kind of marketing to do whenThe reason your social media might be working... just not how you thinkWhat to focus on if you need clients yesterdayWhy I'm obsessed with free (and paid!) mini servicesLinks & Resources:

Welcome back to the final part of my two-part Sales Series launch breakdown. In this episode, I'm diving into the mindset shifts, tactical decisions, and results behind my recent Dreamium launch, where I tripled my sales with a 60-day campaign. If you haven't listened to part one yet, hit pause and listen to it first to get the full story.This time, I'm lifting the lid on what was happening behind the scenes – the emotional wobbles, the days I didn't want to sell, and the discipline it took to show up even when engagement was low. I also share the strategies that helped convert lurkers into clients, including personal follow-ups, behind-the-scenes videos, and data-driven DMs. Plus, I talk openly about my results, what worked brilliantly, and the tweaks I'll be making for my next launch.Whether you're gearing up for your own launch or just trying to build more consistency in your sales strategy, this episode is your reminder that growth takes intention, energy, and a little bit of delulu belief in your own brilliance.What You'll Learn in This EpisodeWhy mindset and energy are just as important as your sales tactics.How rebranding boosted my confidence and made my offer feel next-level.The power of consistent daily sales content, even when no one's engaging.Smart sales tactics that worked: personalized DMs, value-led emails, and pattern disruptors.What I'll be changing (and outsourcing) for my next launch to make it even better."If you want bigger results, you have to dial everything up – your energy, your consistency, your belief, and your strategy." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Send us a text In this powerful and deeply honest conversation, Melissa McGillivray and Jen Chouinard join me in the studio to share their lived experiences as service providers. Drawing on their expertise and personal insight, they break down the mental and emotional toll of working on the front lines of Saskatoon's overdose crisis.Through the lens of a registered nurse and a social worker/researcher, we explore the stark realities of substance use in the community, service provider burnout, compassion fatigue, moral injury, and the growing need for trauma-informed support—both for those experiencing addiction and for those offering care.

If your calendar feels like a game of Jenga and your client work is taking over your entire life, this episode is your wake-up call. I'm breaking down the real reason service providers like us are always burned out—and spoiler alert: it's not because we're bad at time management. I'll walk you through the four essential areas every business needs (yes, four), why most people only focus on one, and how that's totally wrecking your schedule. I'm also sharing the 50% Rule that saved my sanity and how I use it to create space for CEO time, client delivery, marketing, and more—without running myself into the ground.What You'll Learn in This Episode:Why being “booked out” doesn't automatically mean successThe 4 departments every business needs to function sustainablyHow I use the 50% Rule to avoid burnout and resentmentWhat “CEO time” actually looks like for me (and why I don't schedule it on Fridays)My step-by-step process for mapping out client delivery without overcommittingLinks & Resources:✖️ Client Capacity Calculator: https://courtneychaal.com/calculator

Hey there! It's been a minute since a new episode dropped, but I've been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I'm launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It's for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable. In the series, we'll cover: ✔️ What it really means to build a creator brand ✔️ How to create content that connects and builds a community-obsessed brand ✔️ And how to map out a content plan that supports your lifestyle (and actually feels fun to follow) There's also a free Notion workbook to help you take action as you listen, plus a few bonus resources I'm only sharing with my email list.  Want first dibs on The Social Re-Brew relaunch + a special discount just for waitlisters? Join the waitlist here—can't wait to share what's coming with you!

Ever wondered what it really takes to pull off a successful group program launch? In this episode of the Sales Series, I'm taking you behind the scenes of my most recent Dreamium launch, a 60-day campaign that tripled my sales. This is part one of a two-part breakdown, where I'm unpacking everything from strategy to structure, and all the shifts that made the difference.I'm sharing the honest truth about what didn't work in previous launches, what I changed this time, and how I prepped both myself and my audience for a more powerful and intentional sales experience. From rebuilding the offer itself to strategically warming up my audience with challenges and masterclasses, this launch was different because I gave it deep focus and treated the offer like a product worth shouting about.Even if you're not running group programs, there's so much to take from this episode. Because big launch energy isn't just for launches, it's the kind of energy and consistency you can bring to any season of sales.What You'll Learn in This EpisodeWhy I overhauled Dreamium before even thinking about marketing itThe structure of my 60-day sales campaign and why each phase matteredHow I prepped my audience with a free challenge and live masterclassThe power of daily, multi-platform visibility (and why it's never “too much”)Why consistency and commitment were the biggest game-changers this time"If you're launching something and you don't 1000% back it – people can tell. That's why I went deep on the offer before I shouted about it." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Are you struggling to get clients to say YES faster at the opportunity to work with you? In this episode, I reveal why potential clients are hesitating - and it has nothing to do with your pricing.In this episode, I break down why positioning is the key to getting clients to say YES faster. Most service providers position themselves around tasks instead of transformations, making them blend into the crowd like "Where's Waldo" - invisible to their ideal clients despite consistent posting and outreach.I share how focusing on your "unique magic" (the intersection of what you're naturally good at, what you enjoy, and what clients value) transforms your business. You'll hear a real-world example of how one systems specialist went from struggling at $4K/month working 50 hours to earning $7K working just 25 hours by making this strategic shift.Key Points Covered:✨ Why generic positioning makes potential clients' brains filter you out completely✨ The three elements needed to create magnetic positioning that gets immediate decisions✨ How to overcome the fear that specializing will limit your opportunities (hint: it does the opposite)✨ Why premium clients are attracted to specialists who solve specific problems✨ A simple 3-minute exercise to identify your unique positioning todayIf you're tired of hearing "I need to think about it" or experiencing crickets after your sales calls, this episode will shift everything. It's time to position yourself as THE solution to your ideal clients' specific problems.Ready to become the ONLY choice for your dream clients? My signature program Expansion is in BETA with special pricing for a limited time. Transform your positioning, attract premium clients who say YES faster, and build a scalable business you love - all in just 3 months. Secure your spot before rates increase! DM me "EXPANSION" on Instagram @soulfulbizcoachandrea or visit dancingleafsolutions.com/expansion today!Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!FREE RESOURCES

I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they're setting me up to add 10,000+ people to my list in the next year (if not sooner

Selling your offers shouldn't feel awkward, pushy, or uncomfortable – but let's be real, for many service providers, it does. In this episode of the Sales Series, I'm tackling the biggest mindset blocks that hold people back from selling and how to reframe them so you can promote your offers with confidence.We're talking about the fear of showing off, the discomfort of being “too salesy,” and why repetition in your marketing is actually a good thing. I'll also share why your audience isn't paying as much attention as you think (spoiler: they don't care if you've talked about your offer 20 times this week) and how to embrace the lurkers – the people who are watching silently but will buy when they're ready.If you've ever worried that you're annoying people, being boring, or just not “good” at sales, this episode will shift your perspective and help you show up with confidence.What You'll Learn in This EpisodeWhy feeling awkward about selling is completely normal – and how to move past it.How to reframe your mindset so selling feels easier and more natural.The power of repetition in marketing (and why you're not boring people).Why lurkers, the silent followers, are actually your future buyers.How to hype your own offers without feeling cringe."Sales is one massive, long hype of your own stuff. The sooner you get on board, the easier it gets." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

The Make It Happen Collective is officially OPEN! If you feel like your business is running you instead of the other way around, this episode is for you. I'm breaking down: The biggest shift that changed how I run my business forever. Why so many service providers + coaches stay stuck at a certain level (and how to break past it). How The Make It Happen Collective will help you reclaim your time, step into CEO leadership, and finally build a business that works FOR you. If you're constantly busy but never actually moving forward… if you wake up and jump straight into client work instead of your own growth… if you know something needs to change - this is your moment.

Freelancing is full of growing pains: juggling client work, raising your rates, and trying to scale without burning out. One minute, you're on top of the world, booking dream clients and feeling like a total boss. The next? You're questioning everything, wondering if you should just go work at JCPenney (not that there's anything wrong with that, but you know what I mean). This past year has been full of lessons—some hard, some exciting, all worth sharing. In this solo episode, I'm getting a little more personal & real about what I've learned, what's shifting in our industry, and what I'm doing differently in my business moving forward.Listen in as I cover:Why clients are more hesitant to hire and how showing up as a reliable expert in this “trust recession” can set you apartWhy raising your rates isn't just about confidence but about proving your value and becoming indispensable How saying no more often has helped me protect my energy and focus on the right opportunitiesWhat services are actually in demand right now after reviewing 3,000 job leads, How AI is changing the way we work—and how you can use it to your advantage instead of fearing itI'm not just a marketing assistant coach sitting on the sidelines. I'm in the trenches with you, testing strategies, juggling clients, and running my own programs. Whether you're scaling, pivoting, or just trying to keep up, tune in for my biggest takeaways on navigating freelancing's ups and downs.Sponsored by The Digital Marketer's WorkgroupAre you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:2025 State of the Union for Service Providers with Natalie GingrichI'm shaking things up with UDMA School! If you've been thinking about joining, need a reboot, or the timing just wasn't right before, get on my list & be the first to get updates on our new offers here.Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing...

Your business can't grow if you're stuck in the day-to-day. It's time to shift from overwhelmed service provider to empowered CEO. And I'm hosting a free masterclass this Thursday to show you exactly how to do it. Inside, I'll walk you through 3 CEO shifts that will help you free up 5-10 hours a week, so you can focus on growth instead of just keeping up. Doors are closing soon! Save your spot here: https://abranchofholly.com/focus Join the masterclass and start running your business like a CEO.   Free Masterclass for Entrepreneurs → Learn the 3 CEO shifts that will help you free up 5-10 hours per week and step into your next level of growth. If you're a service provider, online business owner, coach, or freelancer, this is for you! We're diving into scalable systems, productivity hacks, time management, CEO mindset, and automation strategies so you can build a business that runs without you. Join me live this Thursday, click this link to register: https://abranchofholly.com/focus   

This week on Sold Out Offers, we're getting real about money, profitability, and designing offers that actually work with the incredible Gina Knox. Gina is a financial coach for entrepreneurs with variable income, and she's helped her clients build over $22 million in wealth portfolios.In this episode, Gina shares why every money problem is actually a design problem and how small business owners can rethink their finances to create long-term sustainability. We also talk about pricing strategies, what really makes an offer profitable, and why most “passive income” dreams are a myth (spoiler: if you want passive income, invest in the stock market). Plus, Gina breaks down why tracking your numbers and spending intentionally is the fastest way to scale without stress.If you've ever felt overwhelmed by your business finances or unsure about how to structure your offers for real profit, this episode is packed with juicy tips that will change the way you think about money and growth.What You'll Learn in This EpisodeWhy money problems are actually design problems (and how to fix them).The real definition of a profitable offer (hint: it's about more than revenue).The role of tracking, spending, and investing in sustainable business growth.Why "passive income" isn't real and what to focus on instead.How to align your financial goals with your offers for maximum impact."If you learn how to spend money wisely in your business, you'll never wonder why you're not growing."  – Gina KnoxConnect with Gina:https://open.spotify.com/show/2rtksjv94twZlvwnaahfenhttps://ginaknox.co/https://www.instagram.com/ginaknox/ ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If your signature offer isn't selling as well as you'd like, this episode is going to change that. In this episode of The Sales Series, I'm sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy.I'll cover why specificity sells, how to simplify your offer to make it more premium, and the mindset shifts you need to fully back your pricing. I'm also diving into why case studies (not just testimonials) are a must, and how your expert energy makes or breaks the way you sell. If you've been feeling like your offer isn't quite landing, or you're over-explaining it to try and justify the price, this is your roadmap to making it a no-brainer for the right clients.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to optimize.The power of simplifying your offer (and why more isn't better).How to make your offer stand out instead of feeling generic.The role of expert energy in making sales feel easier.Why case studies are the secret to better conversions."People don't buy because you add more stuff to your offer – they buy because they believe in the transformation." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Cloud Connections 2025 Preview: BroadSource's SecurePII Takes Center Stage March 2025 – Technology Reseller News – BroadSource has officially launched SecurePII, a cutting-edge real-time redaction platform designed to protect Personally Identifiable Information (PII) in telecommunications networks. In a special Cloud Communications Alliance (CCA) podcast, Haydn Faltyn and Bill Placke from BroadSource joined Doug Green to discuss the technology, its market impact, and why service providers should take notice. The Growing Need for Real-Time PII Protection BroadSource has long been a leader in delivering technology solutions to cloud communications providers. With SecurePII, they are addressing a critical issue in telecommunications: how to protect PII that traverses carrier networks. The demand for real-time data redaction has surged due to increasing regulatory requirements, including CCPA, GDPR, HIPAA, and the evolving PCI DSS 4.0 standard. Faltyn explains: “We launched SecureCall as a PCI-compliant platform for credit card redaction last year. But service providers and enterprises alike need more—protection beyond just payment information. SecurePII extends our technology to safeguard all forms of personal data in voice communications.” Shifting the Compliance Conversation Placke highlights the legal and compliance challenges that enterprises face, as regulators worldwide introduce stricter measures around data privacy. “Legal teams are often forced to say ‘no' to new initiatives because of concerns over PII exposure. SecurePII flips the script—by redacting sensitive data in real time, businesses can fully leverage AI, analytics, and automation without compliance roadblocks.” A Game Changer for AI-Driven Business Communications The rise of AI and large language models (LLMs) has created a data dilemma for enterprises: how can they safely utilize voice data for AI applications, customer analytics, and automation without violating data privacy laws? With SecurePII, BroadSource provides a solution that allows organizations to extract value from their data without storing or processing sensitive customer information. By removing PII in real-time, businesses can: Enhance AI training models without compliance risks Increase customer trust by ensuring privacy protection Reduce operational risks and costs associated with data breaches and regulatory fines Impact on Contact Centers and CX A core use case for SecurePII is contact centers, where credit card details, account numbers, and personal information are frequently exchanged over voice channels. The platform ensures: Seamless transactions without the risk of human agents being exposed to sensitive data A frictionless customer experience that retains the personal touch while safeguarding information Higher revenue retention—BroadSource has observed a 9% increase in revenue when businesses implement SecurePII in customer interactions BroadSource's SecurePII Roadmap and Upcoming Events The launch of SecurePII marks a new strategic direction for BroadSource, emphasizing data security as a core value for service providers. Faltyn and Placke will be presenting SecurePII at: Cavell's Summit Europe 2025 – A premier event for cloud communications leaders Cloud Connections 2025 (CCA Conference, St. Petersburg, FL) – Where BroadSource will showcase SecurePII's capabilities to global service providers Where to Learn More SecurePII is now live, and service providers can integrate it into their networks today. BroadSource has also launched a dedicated website for SecurePII, providing resources, case studies, and implementation details. Visit: www.securepii.cloud BroadSource's mission is clear—to empower service providers with the tools to protect their networks, comply with global regulations, and enable the future of AI-driven business communications. With SecurePII,

Immigration service providers under strain by Missouri Business Alert

If selling your signature offer feels harder than it should, this episode is for you. In the second installment of The Sales Series, I'm breaking down how to increase sales of your headliner offer – the one that should be bringing in the bulk of your revenue – without overstuffing it or making it more complicated than it needs to be.We're talking about why more is NOT more when it comes to premium offers, how to strip back your offer to make it more compelling, and why specificity is the secret to better sales. Plus, I'll walk you through the expert energy shift you need to truly back your offer so you can sell it with confidence (because if you don't believe in it, your audience won't either).If you've been second-guessing your pricing, cramming too much into your headliner offer, or struggling to position it in a way that makes it an easy yes, this episode will give you the clarity and tweaks you need to start seeing more conversions.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to focus on.How to simplify your offer without reducing its value.The role of expert energy in making your offer easier to sell.Why case studies (not just testimonials) can be a game-changer.How to stop over-explaining and start making your offer a no-brainer."More deliverables don't make an offer better. A clear transformation does. Simplify it, back it, and watch it sell."The doors to Dreamium are open. Enroll today https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Service Providers who charge low rates aren't just hurting their income—they're limiting their impact. In this episode, I'll show you how to shift into a wealth mindset, confidently raise your prices, and attract high-paying clients who value your expertise.ABUNDANT RESOURCESAPPLY FOR THE PREMIUM THERAPIST MENTORSHIP PROGRAM

A natural born fixer...innate skills from the Lord...a passion for tearing into things...how will God use this for His glory?  Come and meet Guy Cooper.  Did God do a 180 on his life?  Of course He did!!  That's what makes this wonderful!Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674

We explore the emotional and practical complexities of breaking ties with service providers we have grown attached to.

A natural born fixer...innate skills from the Lord...a passion for tearing into things...how will God use this for His glory?  Come and meet Guy Cooper.  Did God do a 180 on his life?  Of course He did!!  That's what makes this wonderful!Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674

If you feel like your service-based business is getting lost in the noise of social media, it's time to change that. In this episode, Emma breaks down how to make your brand stand out and attract the right clients. The truth is, there are plenty of people who offer the same service as you - but no one does like you. By clarifying your brand voice, showcasing your expertise, and leveraging social proof, you can position yourself as the go-to provider in your industry. Emma shares real-world examples of how small shifts in messaging and content strategy can create massive results. Ready to finally stop blending in and start scaling? Let's get into it! Listen in as Emma explains:  How to define what makes your approach unique. Creating value- and data-driven content to showcase your expertise. How to use client testimonials and case studies to reinforce credibility. And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

In this episode, I'm breaking down the emotional and mental barriers that hold so many creative service providers back from charging their worth. From the fear of disappointing clients to the struggle with self-worth, I'm sharing my own pricing journey—including the pushback I got when I doubled my rates (yikes!)—and the lessons that changed everything for me.