Podcasts about service providers

Text Me A Question!Stop screaming into the Instagram void and start playing the game that actually wins in 2026! If your Reels are flatlining and your reach has plummeted, we're here to tell you: It's not you, it's the data. In this spicy episode of the TBL Podcast, we are spilling the tea on why organic reach has tanked to under 7% and why AI bots are completely ignoring your grid.We're breaking down the Six-Question Strategy to help you pivot from "algorithm slave" to "strategic powerhouse." You'll learn exactly why YouTube and long-form content are the new kings of discovery and how to demote Instagram to its rightful place as a relationship-builder, not a lead-generator. If you're ready to stop chasing vanity metrics and start building a business that AI actually recommends, grab your headphones—it's time for a reality check that will actually make your life easier.Content To Customers Live Workshop Sign Up! Support the show➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?

Today, we're talking honestly about what makes an offer compelling in the current market and why “good enough” just doesn't cut it anymore. Buyers are more discerning than ever. They've seen hundreds of launches, workshops, and programmes. That means they're asking better questions, taking longer to decide, and expecting a clearer transformation before they commit. If your offer feels vague, overly familiar, or too similar to everything else out there, it's going to struggle. In this conversation, I walk you through the difference between an offer that simply exists and one that genuinely stands out. We talk about clarity of outcome, confidence in your positioning, and why depth matters far more than constantly creating something new. Because the truth is, many offers don't fail because the market is “too crowded.” They fail because they haven't been developed deeply enough yet. If you've been quietly wondering whether your offer needs a rethink, this episode will help you look at it with fresh eyes and give you a more grounded way to evaluate what's going on. What You'll Learn in This Episode Why the online business market feels more competitive in 2026 The difference between a weak offer and an unfinished one What modern buyers are actually looking for before they invest Why clarity of outcome matters more than flashy marketing How to evaluate whether your offer truly stands out "In a mature market, a good offer isn't enough anymore — it has to be unmistakably valuable." Step into my festival world...

This week I'm doing something totally different on the podcast. I'm kicking off a five-part series called the 5K Blitz, where I'm breaking down why so many service providers stay stuck below $5K months — and how to fix it. If you've been in business for a while, have offers, and still feel like you're spinning your wheels, you might be in what I call service provider purgatory. In this episode, I'm walking you through the three milestones every service business needs to pass and the two traps that keep people stuck for years. What You'll Learn in This Episode: Why so many service providers get stuck below consistent $5K months The three milestones I believe every service business needs to pass to reach six figures The difference between freelancing income and selling a repeatable offer The two traps that keep people stuck: the Freelancer Trap and the Artist Trap Why your real problem probably isn't marketing — it's how your offer is positioned Links & Resources: Join the 5K Blitz VIP Waitlist: courtneychaal.kit.com/5k-blitz Yay for Business Shop: https://courtneychaal.com/shop Instagram: https://www.instagram.com/courtneychaal  

After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.Even though she had “low-key studied SEO for years,” it wasn't until she implemented a clear strategy that everything started clicking.And leading to keyword rankings & even new clients!

Send a textIf marketing feels heavier than it should, this episode explains why.Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it's not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversion path.Evergreen doesn't mean passive. It means predictable. If you want leads without relying on daily posting, this is the structure that makes that possible.Book a Discovery Call: https://jenvazquez.com/discoverySupport the show

Text Me A Question!Stop chasing the algorithm and start winning the AI revolution! In this episode, we're breaking down AEO (Answer Engine Optimization) so you can stop being invisible and start being the #1 recommendation on ChatGPT and Google AI.We're ditching the tech jargon and showing you exactly how to position your coaching or service-based business so AI bots can't stop talking about you. Whether you're a seasoned pro or just starting out, you'll learn the simple, actionable tweaks you can make this week to get ahead of 90% of your competition. It's time to stop dancing for likes and start being the expert AI recommends to your dream clients—let's get you discovered!➡️ Text "COACH" to (866) 498-2080 or DM us on Instagram @thebusinesslounge and we'll send you all the details!Join The Business Lounge Academy:https://thebusinesslounge.co/academy/Snag the Content to Customers Playbook:https://kimberlyannjimenez.com/content-to-customers-playbook-adsHit us up on Instagram and tell us your biggest takeaway from the show!✅ Kim: @kimannjimenez✅ Chris: @heycmh✅ The Business Lounge: @thebusinessloungecoContent To Customers Live Workshop Sign Up! Support the show➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?

Mark Sweeney, senior vice president of mid‑market growth and global commercial strategy at Citrix As of this week, MSPs and resellers working with Citrix may notice their partner relationship looks a little different. On March 1, Citrix officially expanded its long-standing partnership with Arrow Electronics, shifting more of the day-to-day management of its Service Provider partners in North America and Europe to the distributor. The move builds on an existing relationship between the two companies, but goes further — touching partner engagement, transactions, and how partners interact with the Citrix ecosystem overall. For MSPs and resellers, especially in Canada, changes like this tend to raise practical questions. What's actually changing in the partner experience? Why make this move now? What responsibilities remain with Citrix, and which ones move to Arrow? And what does this mean for quoting, renewals, incentives, and support escalation? In this episode of the podcast, we're joined by Mark Sweeney to help unpack the announcement. We talk through what Citrix had already handed over to Arrow, what's new as of March 1, and how the company sees this shift fitting into its broader channel strategy. The conversation also takes a Canada-specific lens, exploring what this transition means for Canadian MSPs and resellers, and what partners should be thinking about as the new model settles in. We wrap with a look ahead at what comes next — and how partners can position themselves to get the most value from the change. Read Full Transcript Hello and welcome to the ChannelBuzz.ca podcast, bringing news and information to the Canadian IT channel for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and as always, your host for the show. If you’re an MSP or a reseller working with Citrix, as of this week, your relationship with the vendor may look a little different. Earlier this year, Citrix announced it’s expanding its partnership with distributor Arrow Electronics, handing over more of the day-to-day management of its service provider partners in North America and Europe. That change officially took place March 1st. Citrix and Arrow have already been working together for some time, but this move goes further, affecting things like partner engagement, transactions, incentives, and how partners interact with the Citrix ecosystem overall. For MSPs and resellers here in Canada, it naturally raises questions. What’s actually changing? Why now? What stays with Citrix? What shifts to Arrow? And most importantly, what does it all mean to your day-to-day business? To help unpack all of that, I’m joined by Mark Sweeney from Citrix. Mark’s been deeply involved in the company’s channel strategy and is here to walk us through not just what is changing, but why Citrix believes it’s the right move and how partners can get the most out of the transition. So let’s dive right in. Robert Dutt: Mark, thanks for taking the time. I appreciate it. Mark Sweeney: No, thanks for having me, Robert. Robert Dutt: I guess let’s start with a little bit of context first. You guys have been working with Arrow Electronics for a long time as a distribution partner and more recently, over the past little while, have handed over a little bit more responsibility and management to Arrow. I guess to level set it, can you walk me through before this March 1 announcement, what part of the relationships had already been managed by Arrow and what parts did Citrix still manage or handle directly? Mark Sweeney: Sure. Thanks for that. You’re right. Over the past numerous years, we’ve had a long and outstanding relationship with our friends at Arrow and it historically was a distribution-related arrangement that we had with them. Over the past two years, I would say that that relationship has started to change and evolve into where we see it today. Specifically, I would say it was probably about 18 months ago where we started to extend more of our business over to Arrow. That specific piece was around our CSP business. That was below a certain threshold. The threshold being about 2,000 users. Any of our CSP, MSP partners that were providing services to end users, we actually shifted those over to Arrow about 18 months ago to start supporting that business. The initial approach that we saw was very healthy and very good. One of the things that we wanted to do was actually extend that a little bit further. We looked at some of our mid-market customers and any of our mid-market customers that we didn’t manage with our enterprise team. We started to have Arrow actually manage them from a go-to-market perspective as well. The first idea there was to start to remove friction between the CSP business that was managing the same type of customers that were existing in our mid-market space. That happened probably about 12 months ago. During that period of time, our enterprise team continued to manage enterprise customers and larger MSPs that were above that 2,000 user threshold. If you thought about it and you just drew a line into our business, anyone that was below that 2,000 threshold was probably being managed by Arrow and anyone above was being managed by our enterprise team. Robert Dutt: We look forward to March 1 as that goes live, as that has gone live. What actually changes for a Citrix service provider or MSP partner of yours with this further transition to Arrow? Mark Sweeney: If there were MSP partners that were being managed by named account executives as part of Citrix, those MSP customers are also being moved over to Arrow as of March 1. Now, we’ve already communicated that to them. If not all of the MSPs should have received communication from us and from Arrow on this. I’ve also posted myself on LinkedIn about this. Anyone who was an MSP before, they are now also going to be managed by Arrow. Robert Dutt: Why make the move now? Was this something that partners were asking for? Is it sort of about where you’re at and where you want to take the channel? Mark Sweeney: I like to say, “Why not now?” The reason why I say that is because we saw some very good success with Arrow in our mid-market space and then also in our MSP business. What we also saw was a little bit of friction, as I mentioned earlier, in the smaller CSPs but then also in the mid-market space because we’re selling into the same market. What we wanted to do was we wanted to remove that friction entirely so that all MSPs now could be worked and can be functioning as a single entity that’s being managed by Arrow. What that allows us to do is really begin to focus on our innovation of our technology but then also allow us to give further support to our product development teams or product engineering teams, all of our support teams. I think for us, it wasn’t necessarily that it had to be done on March 1st, but I think it was just more of a natural time for us to do it as it was occurring 12 months after the mid-market space, 18 months after the initial CSP space. That’s why I think now is probably the best time. Robert Dutt: Continue to pull on that thread that you just introduced there. As this transition is complete, in terms of the partner business, where does Citrix stay very hands-on and where does Arrow kind of fully take the wheel? Mark Sweeney: I would say that Arrow is fully taking the wheel on all the business that is mid-market business. Anything where our enterprise account executives aren’t managing the team, they’re going to be there. Any of our service providers, any of our managed service providers, Arrow is taking the full reins too. But we still have a channel team and our channel team is still going to be managed by Kerry Saunders in the US from an enterprise perspective. For the enterprise CSA channel partners out there, they’re still going to be managed. We’re still going to be building this team. We’re still going to be managing that team. I’m working very closely with Kerry and her team. My counterparts on Arrow are actually working very closely with Kerry and her team as well. I’ll also say that I’m fully supporting the Arrow business right now and I have a team that’s supporting the Arrow business as well. We have Citrix representation that is going to be supporting all of our partners across the business. Robert Dutt: Most of our listeners are Canadian MSPs and resellers, folks who’ve been working with you or with Arrow historically. But as this transition happens, what can they expect to feel different in Canada compared to the rest of North America, if anything? Mark Sweeney: This business, what we’re doing is not just happening in North America as well. This is also happening in Europe. I’m based out of London, England, as I’m sure you hear the accent, originally American. I’ve actually spent a couple of years in Canada and in the Mississauga-Etobicoke area when we had our office there. I have had the opportunity to meet a number of your partners and your customers in the region. I don’t think anything is going to change based on geography. Anything that we’re going to see in the US is likely what we’re going to see in Canada. Similar things that we’re going to see in Europe. I would say immediate changes, there really aren’t going to be any. I think a lot of the business that we’ve already worked on with the channel partners in Canada as well as the other regions is going to be an extension. Any of the contracts that you have in place with us, those are being assigned out to the Arrow team. You’re not going to see anything change there. I did have the opportunity to spend a few days with Arrow and their leadership last week in Spain talking about strategies. One thing that it’s not a change, but I would think of it more as an opportunity. There are a lot of technologies that Arrow is exploring outside of Citrix. If I were to give one recommendation to the Canadian team, it is to work with your Arrow counterparts to see what other technologies that they have inside of their portfolio that could potentially play into what you’re doing as an MSP or in the mid-market. Given what they’re doing, there are some areas of synergy in terms of being able to potentially expand the portfolio that some of the managed service providers are actually providing to their customers. Robert Dutt: Along those same lines, what can partners do to make sure this is as smooth a transition as possible for them, to make things as simple as possible? What are you doing to make sure this is as simple a process as possible? This hopefully simplifies things for partners. I don’t think any channel chief ever sets out to make things more complex. Mark Sweeney: Two answers to that. I think the first is what I’m doing. In North America, I’m establishing a team that’s going to be dedicated to supporting the MSP business and our MSP partners, and then also a team that’s going to be supporting our mid-market team too. The reason why I’ve kept them separate is specifically what you just said, to provide this as seamless as possible so that we have subject matter experts on the MSP business and then subject matter experts on the mid-market business. I think that’s probably the first thing. Keep in mind that these are overlays from a Citrix standpoint, so there are going to be direct counterparts for Arrow that will be able to work with your partners in Canada. I think the first thing that I would recommend to any of the MSPs in Canada is to identify who your account executive is going to be from an Arrow standpoint and reach out to that person as quickly as you can. Don’t wait for a renewal to happen. Don’t wait for an expansion need to happen. Really understand what your business looks like today. Understand if you have customers, if you are looking to expand what that looks like, reach out to your account team. In the FAQ that should be shared, you should be able to find it. In North America, there’s a gentleman by the name of John Heller who is available for you to reach. He’s based in the US. Then you’ve also got myself, Mark Sweeney, that you could reach out to if you’re having any challenges identifying who your account executive is. I would say, again, two things just to summarize. I’m building a team to help support. Then from your perspective, just go ahead and reach out to your account executive as quickly as you can. Robert Dutt: Any time a vendor shifts responsibilities like this, I think there’s a natural tendency for partners to worry about support and escalation, those sorts of things, about being a step further away from the vendor in abstraction and potentially worst case scenario becoming that proverbial pop fly that drops harmlessly between two fielders who both presume the other guy’s got the ball. What are you guys doing to make sure that that doesn’t happen? What safeguards are in place? You discussed a little bit having that overlap already, but what else are you doing to make sure partners’ fears around that may be assuaged if they’re out there? Mark Sweeney: Sure. To play on your reference a little bit, because I don’t get to talk about baseball too often and it’s always cricket related, I will say that it’s important for us to call the ball. If I’m in center field and the ball’s coming my way and I’ve got my left fielder over there, I want to make sure I know who has what. I think the first thing we’re doing is creating rules of engagement between our two partners so we understand who’s doing what. From a support perspective, that support is still being handled by Citrix. Anything that’s tier one related or tier two related, you’re still calling or you’re still working into the Citrix support teams. You still have contact information from Citrix support people that you can work with, but from a go-to-market perspective, that’s where you’re going to be working with the Arrow team. I think we’ve drawn very clear lines in terms of who’s doing what. We have our support team that’s being managed, the support still being managed by Citrix. All the go-to-market functions are going to be managed by Arrow. So I think that’s the first thing to keep in mind. The second thing is to think holistically, why are we even doing this? We’re doing this because we want to dedicate more resource to our innovation. We want to dedicate more resource to our supportability of our products. We want to dedicate more of our resource just to the overall adoption and consumption of everything that we’re trying to do from a technology perspective. I understand that and I’ve heard that before and I’ve had conversations with partners and customers on this, but I think when you actually dive into it to say, “Why are we doing it?” I think the answer to that “why” is what should actually make you feel better. The reason why is because we’re trying to invest more in innovation and support engineering and product development and product management. We’re actually seeing quick execution and quick successes from a lot of that as we continue to expand on our technology and our platform and our portfolio. Then again, on the support perspective, we’re still managing that and then the go-to-market functions are going to be managed by Arrow. Robert Dutt: Zooming out a bit from that, how does this Arrow partnership and this new structure fit into the overall picture of where you guys want to take your channel community over the next year or two? Mark Sweeney: I think our channel community is incredibly important to us as a whole. When we look at who our channel partners are, the ones that have been working with us for the past dozen years, they know who we are as an organization. They know what we’ve been doing from a technology perspective. If you look at where we are building our channel program right now, more on Kerry Saunders’ team, a lot of it right now is identifying the partners that are providing value-added services into our product community and into our customer community. I think where I start to think about what’s going to happen in the future is a lot of this is like, what more can we be providing to our customers and how can we do that with our channel? This allows us to help enable our channel even further, start to enable our channel around some of the concepts that we’re thinking specifically around persona-based selling, persona-based consumption. One of the things that we’re working with our consulting teams and our technical teams right now is around the concepts that we really want our customers to think about us as a company that secures the work. The way we do that is by looking at various personas across our customer base. We want our channel partners to really understand that concept and work with customers to identify them as a persona that is focused on the modern worker, somebody who’s using SaaS-based applications on a regular basis, personas that are task-based workers, think about call centers, things like that, knowledge-based workers, maybe somebody that needs more access to more specialized applications. Then you may have power users. I think working with our channel to build that out, build that strategy out so that we could go more wall-to-wall with customers is where I see our business going towards in the next few years. Robert Dutt: Before we wrap up, I’m sure you’ve been talking to a lot of partners about this change as you formulated it and since it was announced and out there, and channel partners are not a notoriously shy bunch in terms of sharing opinions. I’m curious if you had one misconception that you’ve heard from partners or otherwise in the market about this announcement that you’d like to clear up. Mark Sweeney: I haven’t heard a misconception yet. I think that’s a good thing. I did have some conversations with a few of the partners already. For the most part, and I’ll say for the whole part, it’s actually been very positive. I think the piece about removing the friction is one of the critical pieces. I think our channel partners and our managed service providers are very excited about the fact that we’ve removed that friction and we’re allowing that ability to really sell into all of the spaces out there. I’ll double back on one of the points that you raised and it’s that point of what’s going to happen. Is there going to be any miss or any like missing the fly ball? I think that’s not a misconception I’ve heard yet. That’s a misconception I heard last year. That’s probably still out there a little bit. I mean, you’ve asked the question and I think where I want your partners in Canada to think about is we have done this for a specific reason and that specific reason is because we saw significant growth in the relationship in the business over the past 18 months. We saw that also give us the ability to really focus on our innovation and our technology and our support and product management capabilities. The reason why we’re extending it is because we’ve seen success early on and we want to continue that success and we want to build on that momentum. I would say that’s probably, even though I haven’t heard something yet, that would be the reason why I think it could be out there. Robert Dutt: Mark, I appreciate your taking the time. Good luck on this transition and look forward to seeing how the relationship evolves. Mark Sweeney: That’s great. Thanks very much for your time, Robert. Thank you to the folks listening to me in Canada. There you have it, a look at the expanding Citrix-Arrow relationship, courtesy of Citrix’s Mark Sweeney. I’d like to thank Mark for joining us for the show and thank you for listening today. The podcast will be back in your feed tomorrow as we tackle shadow AI from an identity point of view and Thursday as we take a look at the launch of Lexful, an AI-first documentation tool that boasts, if you can believe it, a robotic channel chief. You’ll want to catch both of those, so please subscribe to the show or follow it in your podcast app of choice and if it allows you to do so, please consider leaving a rating or review of the show. Until tomorrow, I’m Robert for ChannelBuzz.ca and I’ll see you in the channel.

To watch a video version of this podcast, click here: https://youtu.be/4LmP_3WOezgIn this episode, Reuben Saltzman and Tessa Murry welcome Noah Gavik from Brothers Underground to discuss the impact of private equity on the home service industry. They explore the benefits, challenges, and ethical considerations of private equity ownership, as well as how it influences business operations, customer relationships, and overall market dynamics.Here's the link to Inspector Empire Builder: https://www.iebcoaching.com/eventsTakeawaysPrivate equity (PE) buys service companies to generate higher, faster returns than traditional investments.PE ownership typically brings major operational changes—software, compensation, insurance, branding, and company culture.Large PE-backed companies can outspend small businesses on marketing (especially Google ads), pushing independents down in search visibility.Consolidation can create near‑monopolies in some markets, reducing consumer choice and increasing prices.Strong profit pressure often leads to aggressive or ethically questionable upselling, shifting focus away from true customer needs.Big roll‑ups can erode the personal relationships customers value, causing long‑time employees and clients to leave.PE-owned firms heavily emphasize metrics—conversion rates, revenue per call, average ticket—sometimes at the expense of service quality.Smaller companies win through trust, direct communication, craftsmanship, and community‑based referrals rather than high‑pressure sales.Huge review counts can hide negative experiences; fewer but consistent 5‑star reviews from smaller companies often reflect better service.Consumers should rely on referrals (inspectors, tradespeople, neighbors, realtors) instead of only choosing the top sponsored Google results.Selling to PE isn't inherently bad, but owners must understand PE's goals and be prepared for major cultural and operational changes.When interest rates rise and profits tighten, PE buying slows—but consolidation continues long-term.Chapters00:00 Introduction and Guest Welcome02:15 Understanding Private Equity05:01 The Mechanics of Private Equity07:33 The Impact of Private Equity on the Market11:03 The Good, the Bad, and the Ugly of Private Equity17:58 Navigating Changes Post-Acquisition22:09 Personal Perspectives on Selling to Private Equity26:11 The Power of Referrals in Service Industries28:32 Private Equity's Impact on Business Operations31:13 Sales Techniques and Customer Education33:02 Ethics vs. Profit in Business36:01 The Future of Small Businesses in a PE-Dominated Market37:43 Balancing Profitability with Customer Relationships41:16 Ethics in Sales and Customer Service44:01 Navigating the PE Landscape for Business Owners48:26 Building a Reliable Network for Service Providers

Service providers are the backbone of modern connectivity — but why are they such attractive targets for cyber actors, and what happens when critical networks go down? In this episode, Martin Lee joins Amy to explore the shifting threat landscape for service providers, asking how defenders can spot silent intrusions, what trade-offs must be considered when patching, and how industry collaboration helps prevent widespread disruptions. Join us as we unpack real-world examples and offer practical insights into protecting the infrastructure that keeps our world connected.Video: Footholds in Infrastructure: Protecting Service Providers

Send a textIf your brand or product photos look good but don't seem to lead to bookings or sales, the issue probably isn't quality. It's strategy.In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you're a service provider or product-based business, this will help you see your images as marketing tools — not just pretty visuals.If you're ready for photos that actually support your business, explore working together.Book a Brand Photography Session https://jenvazquez.com/visuals FREE Marketing Summit: https://creativemarketingsummit.com

The space has matured, buyers are more discerning, there's more noise, and people are taking longer to make decisions. That doesn't mean sales are impossible, it means your strategy has to evolve. In this episode, I introduce the concept of sales stamina: your ability to keep showing up, repeating your message, regulating your emotions when things feel quiet, and following up like a leader instead of hiding when results aren't instant. We talk about repetition without shame, emotional regulation when engagement dips, proactive follow-up instead of passive waiting, and staying loyal to your offer ecosystem instead of constantly reinventing it.  If you've been ghosting your audience when things feel slow, or secretly hoping your offers will “just call people in,” this episode is your reset. Sales stamina will be your difference-maker in 2026. What You'll Learn in This Episode Why 2026 feels different (and what's actually shifting in buyer behaviour) What “sales stamina” means in practice How repetition builds trust in a noisy market Why emotional regulation is now a core sales skill The power of proactive follow-up and closing loops Why sticking to your ecosystem matters more than constantly launching new things "Sales stamina is the difference between the women who disappear when it's quiet and the women who grow anyway." If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

Posting consistently but getting zero traction? You're not alone, and it's not your fault. In this episode, we dive into the seismic shift that happened on LinkedIn while most people were still following advice from six months ago.LinkedIn pulled off something major: they swapped out their entire content distribution system. We're not talking about a minor update here. The platform is now powered by AI that can actually understand context, expertise, and meaning, instead of just tallying up reactions and hunting for keywords. We walk through the five biggest changes defining success on LinkedIn right now, using insights pulled directly from their engineering research.After working with dozens of clients navigating this transition, we're sharing what's legitimately moving the needle, why your profile matters more than any individual post, and how to communicate in a way that signals real expertise to the system. If you're a coach, consultant, or service provider counting on LinkedIn to bring in leads and build authority, this episode cuts through the confusion.Key takeaways:The shift from engagement counting to genuine expertise evaluationWhy your profile is now actively shaping every piece of content you publishThe make or break importance of leading with your strongest pointHow every comment and interaction reinforces your positioningWhy getting specific about your niche actually expands your reachThe outdated tactics you need to drop right nowReady to make your profile work with the new algorithm? Download our free LinkedIn Profile Optimization Guide and learn how to position yourself for maximum visibility:Optimize Your Linkedin Profile

Welcome back to MSME TALK® Episode 60 MSME Sector Facts, Policy Trends and Budget 2026-27

On February 3, Nevin (Adams) and Fred (Reish) met with a very special group of third-party administrators. Recorded live at the SoFi Center (home of TGL, Tomorrow's Golf League), the podcasting pair dealt with some of the most timely and critical issues confronting retirement plan professionals at the Definiti-sponsored event. In Part 1, we covered:3(16)Pooled Employer Plans (PEPs)But in Part 2, we pivot to:CrytpocurrencyArtificial IntelligenceEpisode Resources:Cybersecurity | U.S. Department of LaborTips for Hiring a Service Provider with Strong Cybersecurity Practices | U.S. Department of LaborSettlement Struck in Consulting Actuarial Firm Data HackCourt (Again) Rebuffs Amended Data Breach SuitU.S. Department of Labor. “Artificial Intelligence and Worker Well-being: Principles for Developers and Employers.” Accessed August 13, 2024. In Web Archive, archived August 13, 2024. https://web.archive.org/web/20240813173652/https:/www.dol.gov/general/ai-principles  Compass: Navigating AI in Retirement Plan AdministrationTop 10 Questions for Plan Committees - October Compass 10 Things [Vertical]Data and Security: The Current Frontier https://www.napa-net.org/news/2021/6/data-and-security-current-frontier/

Text Me A Question!In this episode, we deep dive into the email psychology behind 2-3x higher open rates than the industry average. We break down how to bypass the "AI-fatigue" in your client's inbox and write conversational copy that converts.If you're a coach looking to master direct response marketing and list engagement in a post-AI world, this is your blueprint.➡️ Text "COACH" to (866) 498-2080 or DM us on Instagram @thebusinesslounge and we'll send you all the details!Join The Business Lounge Academy:https://thebusinesslounge.co/academy/Snag the Content to Customers Playbook:https://kimberlyannjimenez.com/content-to-customers-playbook-adsHit us up on Instagram and tell us your biggest takeaway from the show!✅ Kim: @kimannjimenez✅ Chris: @heycmh✅ The Business Lounge: @thebusinessloungecoContent To Customers Live Workshop Sign Up! Support the showContent To Customers Live Workshop Sign Up! Support the showContent To Customers Live Workshop Sign Up! Support the show➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?

Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas, Nevada on January 21, at 2 p.m. PT!    Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/     Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up     Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

Clarity first. Strategy second. Book a free Biz Breakthru Call.   Growing your email list doesn't have to mean posting every day, chasing algorithms, or spending thousands on ads. In this episode of Money Magnet Mama, I'm joined by Jess Tutton, ads and funnel strategist for coaches and service providers, to talk about how to grow an email list of dream clients using Meta ads... even with a small budget. This is a grounded, practical conversation for anyone who wants more consistency in their marketing without more hustle. If you've ever thought: “Ads feel overwhelming or risky” “I don't want to spend money just to test things” “I want leads who actually convert, not just more people” “I'm tired of relying only on social media” This episode will bring clarity. We cover: Why email lists still matter more than followers What kind of funnels work best for coaches and service providers How to start ads with as little as $5–$10/day What not to do when running Meta ads How ads support trust and visibility instead of replacing them Why ads work best when paired with aligned messaging Jess breaks down ads in a way that feels doable, calm, and sustainable, especially if you want your business to grow without being glued to your phone.  

In this episode, I'm sharing how I think about value now, after years of refining my own pricing and helping dozens of people refine theirs. For a long time, many of us were taught to measure our work in hours and deliverables. But when I zoomed out, I realised my clients weren't paying for time. They were paying for what changed because of the work, what became easier, what started earning, what stopped feeling heavy. When your pricing doesn't reflect that wider impact, it creates pressure. You either feel underpaid or you overextend yourself trying to prove your fee.I walk you through the framework I created to solve this — TESSA. It's the system I've used for the last four years to help service providers stop guessing their rates and start pricing in a way that feels grounded and strategic.We look at Time, Energy, Skills, Specialism and Asset value, the five layers that exist in your work whether you're acknowledging them or not. When you price across all five, the numbers begin to make sense.If pricing has felt like the piece of your business that keeps wobbling, I recorded this for you. I want you to feel proud when you say your price. I want your business to feel expansive rather than draining. And I want you to have a structure that supports you long-term, rather than changing your rates every few months because you're unsure.What You'll Learn in This EpisodeWhy pricing based purely on hours keeps you cappedHow clients actually experience valueThe link between undercharging and burnoutWhat I mean by “high energy tax”How your experience and training should shape your pricingWhy specialism increases your perceived valueWhen asset value and ROI should be factored inThe 5-part TESSA framework and how to apply it“When you only price on time, you either undercharge for the depth of your expertise or you overwork to justify the price.”If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

What should VCs actually look for in a fund administration partner?In this episode of VC10X, we sit down with Shalin Madan, Co-Founder of Formidium - a global fund administration platform supporting venture capital, private equity, hedge funds, and alternative asset managers with over $33B+ in assets under administration.We go beyond the surface-level checklist and unpack what truly matters when selecting a fund administrator - especially for emerging managers.⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.comTopics covered:• The most overlooked due diligence question when choosing a fund admin• Why business model sustainability matters more than branding• How technology reflects internal discipline (and why “banning Excel” matters)• The hidden costs of managing operations in-house• Why durability is becoming more important than performance• How LP scrutiny is evolving• Why many funds and companies may not survive the next few yearsInfrastructure is no longer back office — it's strategy.If you're building a fund designed to last 10+ years, this episode will change how you think about operations, risk, and long-term durability.Timestamps:(00:00) - The Hidden Costs of In-House Operations(00:33) - Introduction to Fund Administration and Guest Shaleen Madan(01:49) - Sponsor: Podcast 10X for VCs(02:47) - Critical Due Diligence for Selecting a Fund Administrator(04:16) - How a Tech Stack Signals Quality and Reduces Risk(05:23) - Early Trends in Capital Flows and Investor Behavior(07:39) - The Institutionalization of Family Offices(09:09) - How Emerging Managers Can Handle Future Regulatory Changes(11:12) - In-House vs. Outsourcing: A Former Fund Manager's Perspective(13:54) - The Unique Operational Challenges of Crypto-Native Funds(16:35) - How Back-Office Needs Differ Across Asset Classes(20:09) - How to Properly Vet a Service Provider's Expertise(21:33) - A Contrarian Take on Capital Flows and Market Dynamics(26:56) - The Impact of AI on Pricing Power and Outsourcing(29:18) - Key Questions LPs Should Ask About Operational Infrastructure(31:36) - Lessons Learned from Rapidly Scaling a Business(33:26) - Where to Find Shaleen Madan and FormidiumConnect with Shalin:Website - https://formidium.com/Linkedin - https://www.linkedin.com/in/shalin-madan-caia-b00239/Podcast Links:Prashant Choubey - https://www.linkedin.com/in/choubeysahabSubscribe to VC10X newsletter - https://vc10x.beehiiv.comSubscribe on YouTube - https://youtube.com/@VC10X Subscribe on Apple Podcasts - https://podcasts.apple.com/us/podcast/vc10x-investing-venture-capital-asset-management-private/id1632806986Subscribe on Spotify - https://open.spotify.com/show/7F7KEhXNhTx1bKTBFgzv3k?si=WgQ4ozMiQJ-6nowj6wBgqQVC10X website - https://vc10x.comFor sponsorship queries, reach out to prashantchoubey3@gmail.com#VentureCapital #FundAdministration #EmergingManagers #PrivateEquity #VC10X

Send a textIf Pinterest feels heavy or confusing, this episode will help you understand why.We're talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You'll learn why Pinterest works best when you solve one clear problem for one clear person, and how narrowing your strategy creates momentum.If you're ready to simplify your visibility plan, this one's for you.ALL THE LINKS: https://jenvazquez.com/why-pinterest-feels-overwhelming/ FREE Marketing Summit: https://creativemarketingsummit.com

Not-so-fun fact: 90% of small businesses will face a lawsuit at some point in their lifetime. But that doesn't mean a lawsuit is unavoidable or has to break the bank. There are steps you can take to make a lawsuit less likely and less expensive. This class walks through the steps you can take to avoid a lawsuit in your coaching business, no law degree or high-priced legal fees required.This is a replay of a live class hosted on February 10th. Watch the full replay video with slides: artfulcontracts.com/replayAt the end of the class, we opened the doors to Cover Your Assets. Hop on in before the price increases on February 18 right there: artfulcontracts.com/cya-liveQuestions? Send me a DM over on Instagram.If you're an online business owner who's ready to take the guesswork out of the legal aspects of your business, watch my free training to learn the 3 steps to get your business legally legit without hiring a lawyer. Let's get the legal stuff covered so you can grow your business with confidence. Go to artfulcontracts.com/legalclass to sign up.Your support means everything! Please subscribe on your favorite podcasting app and leave a review on Apple Podcasts.Enjoying the podcast? Send me a DM over on Instagram @artfulcontractsFull show notes at artfulcontracts.com/podcast

In this episode, I'm walking you through the biggest pricing mistakes I've made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it's designed to help you spot where you might be leaking money without realising. I also share the more subtle mistakes that don't get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn't. What You'll Learn in This EpisodeWhy hourly pricing kept me undercharging (and attracting the wrong clients)The scoping mistakes that quietly destroy your profitWhy discounting can damage the perceived value of your workHow not tracking time stops you from knowing what you're actually earningThe danger of raising your prices too soon without validationWhy working for free “for exposure” rarely pays off"Most pricing mistakes don't come from being bad at business, they come from being insecure and guessing."If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world...

In this episode, I walk you through what a sprint offer actually is (and what it's not), who it works best for, and why it's such a powerful step for service providers who've been doing done-for-you work and want to move into more strategic, scalable offers. You'll hear how I designed Parade, my own two-week sales sprint, why clarity of promise matters more than big claims, and how elements like community, structure, accountability, and challenge can massively boost engagement and results. I also talk honestly about what to think through before you run a sprint, such as audience readiness, pricing positioning, logistics, and why support behind the scenes can make or break the experience. If you want an offer that feels exciting, accessible, and genuinely valuable—both for your clients and your bank balance—this episode will help you decide whether a sprint belongs in your ecosystem, and how to approach it in a way that works. What You'll Learn in This EpisodeWhat defines a sprint offer and how it differs from programmesWho sprint offers work best for (and when to wait)Why urgent, focused outcomes sell better than vague promisesThe key components of a successful group sprintHow a sprint can act as a powerful warm-up offer in your ecosystemCommon watch-outs around pricing, logistics, and delivery"Sprint offers sit beautifully in an ecosystem because they create momentum without long-term commitment." Step into my festival world...

Questions? Comments? We love feedback! Email us at info@baishavaad.org 

Dan Rosenrauch, CEO of Viirtue, joined Doug Green, Publisher of Technology Reseller News, to discuss Viirtue's newly released AI voice agents and why compliance—not demos—is the real differentiator in AI voice. Viirtue is a white-label VoIP platform built specifically for service providers, MSPs, and telecom resellers. Its core strength is a quote-to-cash platform that automates the operational realities of selling voice services, including usage-based billing, tax automation, USF contributions, FCC compliance, and required filings such as Form 477. Rosenrauch explained that many AI voice tools entering the market overlook the fact that voice is a federally regulated industry. While AI agents may work in isolation, providers are often left to manually stitch together billing, compliance, and reporting—creating risk as they scale. Viirtue's AI voice agents are integrated into the same lifecycle that has long supported UCaaS, from quoting and provisioning through billing, taxation, and audit-ready reporting. “AI voice doesn't change the rules of voice,” Rosenrauch said. “If you're not doing compliance right from day one, you're setting yourself up for problems that can kill your business—or its value—later.” The platform's multi-tenant design allows partners to deploy AI voice agents quickly across customers of any size, while still enabling hands-on tuning and optimization—an area where resellers can deliver meaningful differentiation and better customer outcomes. Compliance, Rosenrauch noted, is no longer just a regulatory issue but a business equity issue, as acquisition deals increasingly fail when unresolved tax or regulatory gaps surface during due diligence. Viirtue's goal is to remove that risk by making compliance automatic, scalable, and built in from the start. Learn more: https://viirtue.com/

Text Me A Question!Last week, Amy Porterfield announced she's shutting down Digital Course Academy, one of the most successful online course programs of all time. This isn't drama—it's data. And it confirms what we've been seeing quietly happen for the last three years.In this episode, we break down why online courses no longer sell the way they used to, how AI and information overload changed buyer behavior, and what people are actually willing to pay for in 2026.

In this special episode of The Cybersecurity Defenders Podcast, a panel of cybersecurity experts discuss the irreversible changes AI has brought to the industry. This panel originally aired on January 20th, 2026.The panel attendees include:Christopher Luft (host) - Co-Founder / CCO, LimaCharlieMaxime Lamothe-Brassard - Founder / CEO, LimaCharlieEric Capuano - Co-Founder, Digital Defense InstituteJoshua Neil - Co-Founder, Alpha LevelKris Merritt - AdvisorDaniel Lees - Sr Staff Cloud Security Architect, GoogleLimaCharlie has watched the AI SOC conversation unfold and stayed quiet. Until now.Security vendors are racing to attach chatbots to legacy platforms and call it innovation. AI SOC startups have raised hundreds of millions to build better alert triage. Both approaches solve the same narrow problem: helping analysts click faster.Service providers managing hundreds or thousands of tenants face a different reality. Alert triage matters, but so does deployment, configuration, detection engineering, reporting, and onboarding. The tedious work that eats margin and slows growth spans the entire operation.What if AI could operate your entire security infrastructure with the same access as your best analyst?We built LimaCharlie for complete programmatic access from day one. we were building for AI operators before AI operators existed. On January 20th, we'll show you what happens when AI agents can do everything in a security platform, across every tenant, through natural language.No marketing theater. Just real conversations and a demonstration of AI-driven security operations where you stay in control.Learn more at https://limacharlie.io/

We start with desire, because your clients are not buying websites, copy, coaching containers, or audits, they're buying what comes after those things. I talk about how to move away from selling features and start selling the emotional, identity, and lifestyle shifts your work creates. This alone can completely change how compelling your offer feels.I also dig into why speed, simplicity, and clarity matter so much right now, and how overcomplicating your offer quietly kills urgency. Finally, why underpricing can make an offer feel less valuable, not more and why themed, experiential offers stand out in a sea of samey services. If your offer has started to feel flat or hard to sell, this episode will help you spot exactly where the energy has leaked and how to bring it back. What You'll Learn in This EpisodeWhy people buy desire and impact, not deliverablesHow using your own words (not AI copy) increases trust and urgencyThe role of speed, simplicity, and ease in high-converting offersHow to address objections by naming the cost of not taking actionWhy a clear methodology makes your offer feel safer to buyHow pricing and theming can instantly elevate perceived value"People aren't buying the thing you sell, they're buying who they get to be after it works." Step into my festival world...

In this Maggie's Moment, Maggie breaks down the 3 big shifts that separate true CEOs from overwhelmed technicians:Creating and leading with a clear visionBuilding a team to expand your impactInvesting in your own growth to move the business forwardReady to step into your CEO role and scale your business? Tune in for actionable inspiration and your next step.Ready to step into your CEO role and grow faster? Book a complimentary consult and I'll help you build the skills and strategy to scale -  https://calendly.com/maggie-s2l/discovery-call-1

Text Me A Question!If you plan your 2026 business goals the same way you planned 2025, you'll get the same results.In this episode, we break down why traditional goal-setting doesn't work for online business owners—and share the exact 5-step planning system we use to help clients hit consistent revenue goals.

Brian Gregory of Intermedia joined Doug Green, Publisher of Technology Reseller News, for a Cloud Communications Alliance (CCA) podcast discussing how Intermedia has quickly become a preferred platform for service providers seeking modern, cloud-based communications. Intermedia operates as a channel-first UCaaS and CCaaS provider, with more than 90 percent of its business delivered through partners. Gregory explained that the company formally launched its service provider program just two years ago, responding to market shifts as traditional feature-server platforms slowed and demand increased for more agile, cloud-native solutions. In that short time, Intermedia has signed roughly 30 percent of U.S. tier-two service providers, those with approximately $50 million to $2 billion in annual revenue—an adoption rate Gregory says reflects both timing and platform flexibility. “The market was ready for a more nimble, cloud-based provider,” Gregory said. “As a cloud platform, we can respond very quickly to changes—whether that's AI, Teams integration, or new go-to-market requirements—and our service providers can immediately take those capabilities to their customers.” Looking ahead to 2026, Intermedia's priorities include practical AI adoption with measurable ROI, deeper vertical-market integrations, and continued expansion of its Microsoft Teams strategy. Rather than replacing Teams, Intermedia enhances it by embedding enterprise-grade telephony and a fully integrated contact center—enabling partners to deliver higher-value services beyond low-margin trunking. Gregory also highlighted Intermedia's new migration program, designed to help service providers move legacy hosted PBX customers onto a single, modern platform using automated tools, overlay resources, and financial incentives. As cloud communications continue to evolve, Intermedia is positioning itself as a growth engine for service providers navigating AI-driven, Teams-centric customer environments. Learn more: www.intermedia.com

Ever wondered what actually changes when you stop guessing your prices and start backing your expertise? In this episode, you'll hear Faith Morris share how joining Dreamium in early 2025 transformed the way she saw herself, her business, and her place in her niche. At the time, Faith was running her ops consultancy on bespoke retainers with a lot of pricing guesswork. Since graduating, she's generated over $30,000 in revenue from her Dreamium-created offers alone. This conversation—originally recorded for Faith's Non-Traditional Résumé podcast—dives into what shifted, what challenged her, and the parts of the programme that made the biggest difference to her confidence and results.You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

Guesting on podcasts is a powerful way to grow your visibility, uplevel your network and ultimately scale your business.As established podcast hosts and many-time podcast guests Kristina and Staci Millard from Small Business School are giving you their first-hand experience and industry tips on how to get booked on podcasts as a guest to grow your network, your business and ultimately your impact. They cover:How to pitch yourself without giving the ick. How to identify aligned podcast opportunities.Why being a good guest is just as important as getting the interview in the first place. Why podcast guesting is a powerful visibility tool.The secret power of warm referrals for podcast guesting and how to get them.What makes a topic podcast-worthy.How to actually support a host's audience and build trust.Why the real ROI of podcast guesting happens in the follow-up, and how to stand out post-interview.What to include in your end of show call-to-action to drive real connection. This conversation is both encouraging and packed with practical advice to help you land aligned guest spots and make the most of them!Connect with Staci: InstagramSmall Business School PodcastThrive AccountingMentioned in Episode:Kristina guest hosting the Systems Saved Me PodcastKristina on the Women Owned podcast with Eleanor BeatonFind Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityDownload Our LinkedIn Starter PackWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

For the past several years, I have been honored to gather together some amazing peers whose big hearts for service are unmatched. We come together to do a State of the Union address. This always gives me the awesome opportunity to gather bigger perspectives, and when we come together, there is always massive learning, growth, and innovation. In this second part, we're looking ahead to 2026 and discussing the exciting opportunities and trends for service providers. We're exploring how the role of service providers is evolving, what business owners will expect from their support partners, and the strategies you need to consistently attract aligned, "high-quality" clients. We're sharing insights on leveraging your existing strengths, building thought leadership, creating strategic partnerships, and standing out through case studies and AI optimization. From understanding the emotional support clients need to mastering your financials, these actionable strategies will help you position yourself for sustainable growth and success in 2026. For full show notes, check out www.TheOpsAuthority.com/podcast/295 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram

https://www.divinelogic.com/industries-served/multi-site-retail-franchises/POS downtime often starts outside the terminal. Expert explains what reliable POS support includes and when fully managed IT makes sense for retailers. Divine Logic City: Fresno Address: 351 W Cromwell Ave Website: https://www.divinelogic.com/ Phone: +1 559 432 7770

Here's what's about to happen in 2026: While you're over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner and landed a $10K retainer client.Or they niched down so specifically on the one service they're incredible at that they're charging $4,000-$5,000 per client.The words "service provider," "virtual assistant," and "freelancer" are about to become a liability in your business. And if you don't make this pivot, you're going to be stuck competing on price while everyone else charges premium rates.Today, I'm breaking down the biggest shift I'm seeing in our industry and exactly how you can position yourself as a premium growth partner instead of a replaceable task doer.Topics Covered In This Episode:Why "service provider" positioning keeps you competing on price (AI replacing execution work)The language shift to position as premium-priced (outcomes vs deliverables)How to lead discovery calls instead of taking orders (diagnosing real problems)Adding strategy layers to command higher rates (audit, recommend, roadmap)Real success stories (like Mandy's transformation from 32 clients to one $12K client).Find the full post at:  https://brandimowles.com/269Want More Like This? ⬇️

The online marketing industry is shifting in 2026. And no, it's not collapsing. It's maturing. In this episode, I'm breaking down what's actually happening behind the scenes, why panic isn't the move, and how freelance service providers and implementers are more valuable than ever in this next phase.Listen to learn more about:Why the online marketing industry is NOT dyingWhat big-name course closures really signal (and what they don't)Why implementation beats information in today's marketHow freelancers can move into fractional roles and higher-value workWhat buyers expect now and how to meet that demand confidently2026 will be about alignment. If you've been feeling unsettled, confused, or questioning your place as a service provider in the industry, this episode will ground you and show you exactly where opportunity still exists.Sponsored by The Digital Marketer's Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you'll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!Links Mentioned in Show:Natalie Gingrich's 2026 State of the Union for Service Providers: We're reflecting on 2025 and discussing the most significant shifts service providers experienced.Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer's Workgroup: Apply to join our tight-knit community for...

I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn't broken, it just wasn't finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard. You'll hear exactly what I tweaked over several months—from curriculum and messaging, to pricing strategy, delivery, and the full program experience—and why those changes mattered. I talk about why branding alone won't save an offer, why beta pricing has a role, and why building something world-class requires time, focus, and a willingness to go into the trenches. If you've been side-eyeing an offer and thinking about binning it for 2026, let this be your sign to pause and consider what it might become with the right tweaks.What You'll Learn in This EpisodeWhy I almost removed Dreamium from my rebrand entirelyThe difference between a bad offer and an unfinished oneWhat I changed across curriculum, messaging, pricing, and deliveryWhy student experience was the biggest turning pointHow consistency and talking about one offer for 60+ days changed everything"The offers that become signature are the ones you're brave enough to refine instead of replace."You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

Dr. Shanéa Thomas, LICSW, CSE is a TEDx speaker, award-winning sexuality educator, and clinical social worker with over 20 years of experience in Washington, D.C. They serve as the LGBTQ+ Training Specialist at the University of Maryland School of Public Health and lead Thomas Consulting and Therapeutic Services, helping organizations create more inclusive, trauma-informed spaces. A former USC lecturer and AASECT's 2024 Sexuality Educator of the Year, Dr. Thomas focuses on grief, identity, and preventing burnout among marginalized providers.Their upcoming book, Accountable Care and Identity Camaraderie for Transgender and Queer Service Providers: Preventing Burnout, will be published by Bloomsbury in 2026.In This EpisodeShanéa on LinkedinShanéa on InstagramBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-trauma-therapist--5739761/support.You can learn more about what I do here:The Trauma Therapist Newsletter: celebrates the people and voices in the mental health profession. And it's free! Check it out here: https://bit.ly/4jGBeSa———If you'd like to support The Trauma Therapist Podcast and the work I do you can do that here with a monthly donation of $5, $7, or $10: Donate to The Trauma Therapist Podcast.Click here to join my email list and receive podcast updates and other news.Thank you to our Sponsors:Jane App - use code GUY1MO at https://jane.appArizona Trauma Institute at https://aztrauma.org/

The recent acquisition of Small Biz Thoughts and IT Service Provider University by MSP Radio marks a significant shift in the landscape of resources available to Managed Service Providers (MSPs). This acquisition aims to ensure the continued stewardship of valuable intellectual property, including books and community resources, while allowing founder Karl Palachuk to refocus on his original goals of writing, speaking, and traveling. The deal emphasizes the importance of maintaining community engagement and enhancing the value of existing assets for the benefit of MSPs.Karl Palachuk discussed the filters he applied when selecting a buyer, prioritizing compatibility and the potential for growth within the community. He expressed a desire for the new ownership to actively utilize the acquired assets to foster a thriving environment rather than allowing them to stagnate. The conversation highlighted the importance of community in the tech industry, where collaboration and shared knowledge have historically driven success.In addition to the acquisition, the episode touched on the evolving role of AI in the MSP sector. Palachuk noted that while AI is set to enhance productivity, it will also necessitate a shift in the skills required for technicians and service providers. The discussion underscored the need for MSPs to adapt to these changes, as the industry faces a wave of mergers and acquisitions that could reshape service delivery models.For MSPs and IT service leaders, the implications of these developments are clear. The acquisition represents an opportunity to access a wealth of resources and knowledge while navigating the challenges posed by AI and market consolidation. Engaging with the Small Biz Thoughts community can provide valuable insights and support as MSPs work to enhance their service offerings and adapt to the changing landscape of technology and client needs.

SHOW NOTES: https://www.haileyrowe.comer/business-growthJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

For the past several years, I have been honored to gather together some amazing peers whose big hearts for service are unmatched. We come together to do a State of the Union address. This always gives me the awesome opportunity to gather bigger perspectives, and when we come together there is always massive learning, growth, and innovation. This year, we're reflecting on 2025 and discussing the most significant shifts service providers experienced, what separated those who succeeded from those who struggled, and how AI and automation impacted the industry. We're exploring innovations in offers, positioning, and client experience that made the difference this year. In this powerful conversation, we're addressing the emotional labor that became part of the job, the importance of self-belief and mindset, and the critical role of messaging and positioning. From thought leadership to strategic mapping, these insights will help you understand what worked in 2025 and prepare you for the opportunities ahead in 2026. For full show notes, check out www.TheOpsAuthority.com/podcast/294 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram

Send us a textPinterest has changed — and if your strategy hasn't, it can feel frustrating fast. In this episode, Jen breaks down what actually works on Pinterest right now, what to stop doing, and how service providers can get consistent traffic without burning out. Simple strategies, clear guidance, and real-life Pinterest marketing.ALL LINKS MENTIONED: 

I talk about why creativity now belongs in every business (yes, even the “dry” ones), and why originality in your voice and messaging matters more than ever. This isn't about chasing trends or letting AI write your soul out of your copy, it's about building offers that sound like you, feel human, and stand out because they're layered with story, theme, and personality. If you've been playing it safe, this episode will gently nudge you to be braver. We also dig into customer lifetime value, because keeping great clients is far easier than constantly chasing new ones. I'll walk you through why retention, experience, and thoughtful touchpoints across the whole journey are becoming non-negotiable if you want word-of-mouth, repeat work, and real loyalty. This is about creating a world your clients want to stay inside, not just a one-and-done service. And finally, I'm calling you to double down. One revenue-driving, reputation-building headliner offer. Less creating, more committing. Alongside that, becoming obsessed with feedback, real, honest data that helps you evolve instead of guessing. If 2026 is your year to simplify, specialise, and go all-in on what works, this episode will set the tone. What You'll Learn in This EpisodeWhy offers need to become creative experiences, not just professional servicesHow originality in your voice and copy helps you stand out in a noisy marketWhy focusing on customer lifetime value beats chasing new leadsThe power of doubling down on one headliner offer instead of creating moreHow feedback (direct and anonymous) becomes your most valuable growth data"Offers are no longer deliverables for sale. They're branded experiences and the stakes are higher now." Step into my festival world...

In this episode of Sold Out Offers, I walk you through a series of small, practical tweaks you can make to bring an offer back from the brink. These are not big rebrands or six-week projects. They're short, focused checks that help you reconnect with the purpose, positioning, and delivery of what you've already built—so you can decide what actually needs changing (and what doesn't). We'll look at your sales page, your offer result, who the offer is really for, and whether the delivery experience still makes sense. I also talk about how overstuffing, unclear transformation, or underpricing can quietly drain your energy—and make an offer feel heavier than it needs to be. If selling or delivering something has started to feel like dragging a dead weight, there is a way to fix that. This episode is about falling back in love with your work—or at least giving it a fair chance before you throw it away. Because I've seen offers go from “total flop” to signature, most-lucrative work simply by making these kinds of intentional adjustments. What You'll Learn in This EpisodeHow to quickly self-audit your sales page and spot where the disconnect really isWhy clients buy transformation, not calls, documents, or deliverablesHow unclear targeting can quietly sabotage an otherwise solid offerWhy delivery design matters more than adding “more value”The link between pricing, energy, and why an offer starts to feel heavy"You're not selling deliverables, you're selling an experience. And if the experience doesn't make sense, the offer won't either."  Step into my festival world...

In this episode of the Nomad Futurist Podcast, co-hosts Nabeel Mahmood and Phillip Koblence are joined by Lovisa Tedestedt, Strategic Account Executive for Cloud & Service Providers at Schneider Electric. Lovisa shares her unique journey from studying economics in Sweden to building a career that spans textiles, entrepreneurship, and leading complex technology accounts globally. Lovisa opens up about the importance of following your passions while embracing unexpected career pivots. She reflects on how her early experiences — studying textiles, interning at APC, and later moving to China — shaped her approach to business and leadership: "Very rarely in life do we get a chance to press the stop button or pause button and rediscover what we want to do in life." Her story highlights the value of cross-industry learning. Lovisa explains how the skills she developed running her own small fashion business translated seamlessly into managing large-scale accounts in the tech sector: "The way I approached the job was the same way I approached growing a small fashion company. It's all about scaling, it's all about resources, it's about understanding the customer, understanding the business." Lovisa also emphasizes the need for purpose and continuous learning. After years in corporate leadership, she recently returned to school to deepen her technical knowledge in data center systems, enhancing her ability to authentically connect with customers: "If I could deepen my knowledge of everything I talk about every day with customers, that would give me purpose, that would kind of give me a sense of achievement." Finally, Lovisa offers practical advice for young people entering the workforce, urging them to consider trades and technical fields as viable and lucrative career paths. She stresses the combination of skill, opportunity, and entrepreneurship in shaping meaningful, high-impact careers. This episode is a fascinating exploration of adaptability, lifelong learning, and bridging diverse experiences to create professional success. To stay connected with Lovisa Tedestedt and learn more about her work, follow her on LinkedIn.

Kristina and Ben are reflecting on a great year of the Community podcast and breaking down exactly what they did to double their download numbers in 2025.If you're feeling stuck with your podcast numbers or are questioning if you're really making the impact that you hoped for when you first launched. This episode is meant to recalibrate your vision and prove to you that you are making an impact and that there is still so much more for your show!Kristina and Ben are pulling back the curtain on:How doubling down on consistency grew the Community podcast.Why batching episodes and building in flexibility is crucial to long term growth.Real talk about podcast SEO and why it matters.What kinds of guests actually move the needle.How repurposing your episodes better can boost your entire content strategy.Creative ways to monetize your podcast RIGHT NOW.Why perfection is the enemy of podcast growth.Are podcast Ads worth it?Whether you're in the messy middle or dreaming up your first episode, Kristina and Ben are here to remind you: You don't need a huge audience to create a high-impact show, you just need the right strategy.So here's our take on what it actually takes to grow your podcast sustainably.  Tune in and let us know what part of the episode resonates with you most! We LOVE hearing from you.Mentioned in Episode:Join the High Vibe Women Online CommunityHow To Get Your Podcast Found, Heard & Ranked: Secrets To Podcast SEOHow To Rank On ChatGPT (Feat. Kelsey Reidl)Episode with Jess Hunichen on Building Your InfluenceMonica Boudreau EpisodeTake Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

If you're wondering how to scale with stability in your business without burning out or overcommitting, Episode 292 is tailor-made for you. I'm walking you through the exact five-step framework that I used, and that I continue to teach others, to build and grow a lean, profitable service-based business. This is not about chasing volume or investing in complex ad funnels. It's about creating the kind of stability that allows you to scale intentionally, stay in your zone of genius, and build a business that serves your life, not the other way around. For full show notes, check out www.TheOpsAuthority.com/podcast/292 Stay Connected: Join the Ops Insiders FREE Facebook community! Other Ways to Connect with Me: Facebook Page Instagram

#689 Ever wondered how a simple lifelong skill can evolve into a thriving, multi-stream business? In this episode, host Kirsten Tyrell sits down with professional organizer and entrepreneur Laurie Palau, founder of Simply B Organized, to unpack her journey from corporate America to building a successful organizing brand long before Instagram or the creator economy existed. Laurie shares how she grew her business through grassroots marketing, built trust within her local community, and later expanded into workshops, speaking, podcasting, and mentoring. She also dives into the importance of authenticity, knowing your bandwidth, and designing a business that fits each season of life. Whether you're exploring the organizing space or looking to grow a service-based business with intention, this episode offers practical and inspiring insight into sustainable entrepreneurship! What we discuss with Laurie: + Transition from corporate to entrepreneurship + Early days of professional organizing + Finding first clients through grassroots outreach + Testing services before scaling + Evolving into workshops and speaking + Launching a podcast in 2017 + Building multiple revenue streams + Authenticity as a business advantage + Time blocking for productivity + Designing a business for each life season Thank you, Laurie! Check out Simply B Organized at SimplyBOrganized.com. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard McGirr interviews Spencer Carpenter, Best Ever CRE's guest booker and founder of Outlier Audio, to workshop networking strategy for the Best Ever Conference. They dig into how to define an ideal client profile, sell outcome-based podcast campaigns instead of one-off bookings, and qualify prospects quickly so Spencer only offers high-touch strategy sessions to the right fits. Spencer and Richard also explore building simple but effective lead magnets and email drips, using click tracking to prioritize follow-ups, and reframing conference networking as pipeline-building instead of aimless small talk. Along the way, they touch on how LPs and operators alike can show up to conferences with a clear thesis, buy box, and intentional follow-up plan. Spencer CarpenterCurrent role: Founder, Outlier Audio Based in: Oxford, Pennsylvania Say hi to them at: https://www.outlieraudio.com/ | https://www.linkedin.com/in/spencercarpenter/ | https://www.instagram.com/spencercarpenter/?hl=en Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices