Podcast appearances and mentions of susan diaz

In this heartfelt and thought-provoking conversation, host Susan Diaz sits down with Liat Horovitz - results coach, founder of Revival Retreats, and host of The Results Club Podcast - to explore what it really means to grow a business (and a life) in the age of AI without losing your humanity. With a background in big tech and marketing, Liat walked away from corporate life to pursue a more connected, values-led path. In this episode, she shares what it takes to make a bold leap - and how we can embrace AI without sacrificing the human essence that makes us impactful leaders.

In this foundational solo episode, host Susan Diaz breaks down the three core concepts every founder-led team needs to understand to build a meaningful relationship with AI. Whether you're just dipping your toes into AI or looking to sharpen your implementation strategy, this is your no-fluff starting point. What you'll Learn

In this insightful episode of ‘AI Literacy for Entrepreneurs', host Susan Diaz sits down with Steph Sedgwick, founder of Clarity Web Design, to explore how good web design is evolving in the age of AI, accessibility, and changing SEO dynamics. About Steph Sedgwick: Steph specializes in creating websites that genuinely perform - going far beyond aesthetic appeal to ensure they're accessible, user-friendly, and strategically optimized. She highlights how designing for accessibility is not just inclusive but also excellent business strategy, significantly boosting organic traffic. Key Discussion Points: Good Web Design in 2025: Why visual aesthetics alone won't cut it. Good design means functionality, accessibility, and essentialism - focusing intentionally on content that delivers clear, measurable value. Accessibility as a Business Advantage: Steph shares startling statistics - 97% of websites aren't accessibility-friendly. She details how making your website accessible leads to dramatically improved user experience and organic search results (average 450% increase!) Why Pretty Paperweights Don't Work: Websites need to serve practical purposes, not just look appealing. Learn why functionality and accessibility should be your priority. AI and Web Design: Steph demystifies the hype around AI-generated websites. AI can enhance your workflow but can't replace human strategic insights or understanding of customer needs - yet. SEO and AI: Practical advice on using AI to evaluate your web copy for readability and skimmability, ensuring your content appeals to both humans and search engines. Steph's Pro Tips for Entrepreneurs: Avoid "ego-driven" website designs. Your website should appeal to your target audience, not just reflect your personal preferences. Conduct regular checks on basic website functionality (responsive design, working links). Use AI wisely - especially for tasks like editing and improving clarity, rather than expecting fully autonomous website creation. Time Stamps for Key Highlights in this Episode: 01:27 - The importance of moving from "pretty paperweights" to functional web design 02:32 - How accessibility boosts organic traffic by 450% 06:29 - Defining “good design” in 2025 11:21 - Why responsive design remains critical 27:10 - AI-generated websites: myth vs. reality 35:26 - Practical SEO tips using AI 39:14 - How Steph personally leverages AI for productivity Connect with Steph Sedgwick on LinkedIn. Website: claritywebdesign.ca  Instagram: @claritywebdesign Upcoming Roundtable Event: Steph host regular insightful roundtables. Her next one is "From Invisible to Unmissable: SEO and Accessibility Intersection", diving deeper into how to effectively blend SEO and accessibility for maximum business impact.

In this episode, Susan Diaz sits down with Renee Lindo, personal and brand stylist, to chat about why personal style is crucial for entrepreneurs building strong brands in the age of AI. Renee shares how style acts as a powerful communication tool, setting the stage before you even say a word. Key Takeaways: Your Style as Personal Branding Renee emphasizes how your style is your "packaging" and directly influences first impressions, branding consistency, and professional opportunities. Capsule Wardrobe 101 for Entrepreneurs Practical tips to create a personalized capsule wardrobe, saving entrepreneurs valuable time and mental energy. The Intersection of Style, Energy, and Confidence Insights on how dressing intentionally can shift your mindset, elevate confidence, and open doors to new opportunities. Common Style Challenges for Entrepreneurs Renee discusses overcoming blocks like feeling camera-ready and creating content with ease simply by being intentional about getting dressed each day. Can AI Enhance your Style? Tips on leveraging AI as a starting point for outfit ideas, online shopping recommendations, and even color choices, while still emphasizing the importance of personal touch. Practical Advice: Conduct a style audit: Align your wardrobe with your brand by clarifying your personal style and using tools like Pinterest for inspiration. Invest intentionality: Plan outfits ahead to boost content creation ease and reduce decision fatigue.   Episode Timestamps: 02:45 Why your personal style matters more than ever in the age of AI 07:12 How your wardrobe directly impacts your confidence and opportunities 12:30 Creating a capsule wardrobe to simplify entrepreneurial life 17:05 Overcoming style blocks and feeling camera-ready effortlessly 21:50 Leveraging AI to elevate your personal style without losing your authenticity 28:15 Conducting a practical style audit to align your wardrobe with your brand Guest Spotlight: Renee Lindo specializes in empowering entrepreneurs through style and confidence. Connect with her on LinkedIn and explore her insights on personal branding and styling. Connect with Renee on LinkedIn: Renee Lindo Tune in and discover how to amplify your entrepreneurial success through intentional personal branding and styling.

In today's episode, I sit down with Paige Percival, a health and life coach, to talk about self-care, balance, and how AI may be able to help us step away from screens instead of keeping us tethered to them.

In this episode of AI Literacy for Entrepreneurs, host Susan Diaz heads into the world of storytelling and content creation with Dori Adams, founder of shutterb. Dori is revolutionizing the way businesses capture content by making high-quality storytelling accessible to everyone through a unique gig platform that functions like the "Uber of content creators"

In this episode of AI Literacy for Entrepreneurs, I sit down with brilliant business consultant Maiko Sakai to talk about the difference between growth and scale for founder-led businesses

In this episode of ‘AI Literacy for Entrepreneurs', host Susan Diaz breaks down the dynamic between AI and creativity - specifically, how to collaborate with AI without compromising your own authentic voice.  Too often, we hear that AI-generated content can sound generic, robotic, or even "too ChatGPT-ish". Susan unpacks the core reasons why this happens and shares strategic steps you can take to ensure your AI-assisted content truly sounds like you. Key Takeaways: AI as a Strategic Partner: Treat AI as your second brain. Instead of assigning it junior-level tasks, elevate your thinking and have AI help you brainstorm at the strategic level. Use it to ask the right questions that guide your creativity. Iterative Collaboration: AI works best when you work iteratively. Instead of expecting perfect results from the first draft, treat it like any other team member - provide feedback, refine, and iterate. Define your Brand Voice Clearly: If AI isn't getting your voice, it's likely because you haven't defined your voice clearly enough. Develop a “brand book” that encompasses your tone, mood, and creative intentions. Use AI to help create this, ensuring that future outputs are aligned with your vision. Why this Matters:  Understanding how to make AI work for you while maintaining your unique style is crucial for entrepreneurs and creators. Whether you're a founder, a marketer, or just AI-curious, this episode provides a practical framework for using AI as a tool for creativity - without letting it overshadow your human touch. Resources Mentioned: ChatGPT, Claude, and Gemini as tools to explore for strategic collaboration. The idea of using AI as your “second brain” for creative expansion. Enjoyed the episode? Please leave a 5-star rating and review - it helps others discover AI Literacy for Entrepreneurs. Subscribe to stay updated on future episodes and share it with your entrepreneurial friends who are exploring AI! Further AI Learning Gen AI Myths Busted: Debunking 3 Damaging AI Misconceptions: Want to understand what generative AI really can and can't do? This article clears up some damaging myths to help you leverage AI effectively. 100x Mindset: How AI Empowers Small Businesses to Think Bigger: Discover how AI can help you think bigger and expand faster - moving from scarcity to a mindset of abundance. This piece is essential reading if you're ready to level up your small business with AI. Join Us:  Ready to implement AI at quantum speed? Join the Marketing Power Circle to get the support, frameworks, and community needed to take your AI game to the next level.

In this thought-provoking episode of AI Literacy for Entrepreneurs, host Susan Diaz welcomes Jesse Adams, CEO and founder of Ember Experience, to explore the dual nature of AI and its implications for the future of work. The discussion points to a compelling parallel in history with Oppenheimer and the development of nuclear technology, bringing both hope and fear to the front. Key Topics Covered: The Paradox of AI: Susan and Jesse talk about how AI represents both tremendous opportunities and risks, much like the invention of nuclear technology.  Human vs. AI Decision-Making: Insights into the differences between human-controlled tools and AI's autonomous capabilities.While humans decided how to deploy atomic bombs, AI's potential involves it making decisions on its own - a powerful shift that requires careful stewardship. Cultural and Ethical Implications: There is a critical need for creating a value-driven approach to how AI evolves, ensuring that it serves humanity in a positive way, rather than just driving profit and power. Psychological Safety and AI: Jesse and Susan talk about the impact of AI on workplace psychological safety. As AI tools drive efficiency, there's an inherent tension between maximizing productivity and fostering a safe and supportive work culture. Jesse discusses how organizations can balance these pressures by focusing on intention and values. Hope for the Future: Despite the risks, we remain hopeful about AI's potential to be a force for good. Leaders must actively engage in the development of AI tools with ethical considerations at the forefront - fostering creativity, community, and the well-being of individuals. Highlights: AI's power is akin to that of nuclear technology—capable of immense good or bad. Decision-making shifts: AI can independently generate ideas and make impactful choices. Organizations must re-center on core values to guide AI implementation. The dual forces of hope and fear surrounding AI are shaping our approach to technology in the workplace.   Guest Bio: Jesse Adams is the CEO and founder of Ember Experience, an organization focused on improving culture within workplaces through leadership development and creating environments of psychological safety. Jesse's unique background spans from working with Olympic athletes to corporate wellness, and now leading teams to think deeply about how to navigate the complex, nuanced relationship between technology and humanity. Connect with host Susan Diaz on LinkedIn Connect with guest Jesse Adams on LinkedIn As you hit play on this episode please leave us a 5 start review!  

In this episode of AI Literacy for Entrepreneurs, I am excited to introduce you to Tara MacIntosh, our new Director of Membership Growth for the Marketing Power Circle. Tara joins me and we go deep into the work we do and the impacts we achieve inside the Marketing Power Circle (MPC), our AI implementation mastermind designed for founders of small teams. Tara and I discuss: Tara's Journey into AI Tara shares her experience of discovering AI and highlights how being part of the MPC has accelerated her understanding of AI tools like ChatGPT and Perplexity, empowering her to use AI for deeper research, and writing. The Power of Community in MPC Tara speaks about the value of connecting with fellow entrepreneurs in the group who are at different stages of their AI journey. The sense of community, regular meetings, and accountability homework provide an environment for learning, experimenting, and implementing AI tools in real-time. She highlights the unique “early adoption” advantage of MPC members, with hands-on support from other AI-driven business owners. Why You Should Embrace Early Adoption AI isn't just for large enterprises. As small businesses, we have the agility and the power to implement AI faster than most. Tara and I discuss why it's essential to start now and build your AI literacy - gaining the competitive edge that's available to you today. Five Reasons to Join the MPC Early adoption of AI will set you ahead of your competition. The community of like-minded entrepreneurs allows for collective learning. Developing an organized system for AI literacy and strategy implementation. AI will enhance your productivity and cost-efficiency without replacing your team. The MPC is fun! We enjoy genuine conversations and laughs while learning. Key Tools we Discussed ChatGPT and Perplexity are at the core of our AI discussions. We also teach about tools like Canva and automation platforms, breaking down how they help small teams integrate AI into daily operations. Our discussions focus on actionable steps, not just theory - ensuring you can implement these tools with your team. Join the Marketing Power Circle If you are a founder or lead a small team and are curious about AI implementation, the Marketing Power Circle could be the place for you. We meet twice a month to collaborate, share ideas, and implement AI strategies in real-time. Want to learn more? Reach out to Tara or me for a prospectus. Resources Mentioned: ChatGPT Perplexity Canva Subscribe to our podcast today and stay updated with more episodes on AI literacy for entrepreneurs! Connect with us: Connect with host, Susan Diaz, on LinkedIn. Connect with Tara MacIntosh on LinkedIn. Website: peacefulaimarketing.com

Welcome to the very first episode of “AI Literacy for Entrepreneurs”!

Welcome back to the 4am Report AI Literacy Podcast! As we transition our podcast name to better reflect our focus on AI literacy for entrepreneurs, I'm diving deep into debunking some of the most damaging AI myths that present often in the entrepreneurial community. What I Cover in This Episode:

Welcome to “Get the AI Advantage in Your Marketing,” an empowering session featuring Susan Diaz. Unveil the secrets of AI and transform your marketing strategy with cutting-edge techniques tailored for ambitious, modern entrepreneurs. This exclusive program, “The AI Advantage,” will introduce you to:Strategic Marketing Prompt Library: The first of its kind, offering a treasure trove of prompts to spark creativity and precision in your marketing campaigns.Step-by-Step Tutorials: Learn to leverage AI to streamline your marketing efforts, save time, and dramatically increase revenue.Dive into a world where technology meets creativity, and transform your marketing approach into a powerhouse of productivity and profitability. Join us today and elevate your in-house marketing to new heights!About Susan DiazSusan Diaz is the founder and CEO of Peaceful AI Marketing, where she helps small business founders scale their businesses by 100x in the age of artificial intelligence. She is the author of “UNboring: Take Your Content Marketing from Blah to Brilliant,” a guide to making your marketing more engaging and effective.Susan co-hosts two popular podcasts:The 4 am Report: An AI literacy podcast answering the AI marketing questions that keep founders up at night.ABCDEI: Conversations on unlearning bias, one alphabet at a time.When she's not revolutionizing the marketing world, Susan is a dedicated mom to a hermit tween and a high-energy Beagle who keep her on her toes.Join us for an insightful session and get ready to elevate your marketing game with AI!Support this podcast at — https://redcircle.com/empowerhourforchangemakers/exclusive-content

Welcome to The 4am Report, where talk AI literacy for founder-led brands with me, your host, Susan Diaz. Today I will be exploring what it means to think exponentially in the age of artificial intelligence and how this mindset can drastically shift your business landscape. On this podcast, we no longer do intros and outro on audio, so here's a short note on who I am. I am Susan Diaz, lifetime marketer with over 20 years of experience spanning startups to government sectors. I am the founder of a content marketing firm, and I am focused on how artificial intelligence can turbocharge small business operations. In this episode you should expect to hear about:

Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we're thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use. What you'll learn in this episode:

Welcome to Episode 211 of "The 4am Report", with host Susan Diaz. Today, we tackle the elephant in the room for small businesses: AI implementation challenges. Despite the agility and innovation small teams can offer, many are still on the sidelines, puzzled by AI integration. Susan dives deep into the three core hurdles small businesses face in embracing AI, and how to leap over them: ⏰ Leadership Time Constraints: Discover strategies for busy leaders to carve out time for AI learning and planning, understanding its pivotal role in steering business transformation.

Welcome to The 4am Report, with me your host, Susan Diaz! In this episode, I talk to Matt Paige, Vice President of Marketing at HatchWorks, AI Trainer, and Host of the Built Right Podcast, on the transformative potential of custom Generative Pre-trained Transformers (GPTs) for small businesses.  

In this insanely valuable AI Literacy Panel episode of 'The 4am Report', host Susan Diaz joins Melissa Penton, Stan Chang, and Sandra Janjicek - feminists and tech optimists who are giving us their PERSONAL TIME to create a crucial minimum viable level of AI literacy for small businesses!  Together, we uncover the key role of AI in our daily lives and the profound impact that our current responses will have on future generations. Tune in as we explore how AI literacy not only shapes our interaction with technology but also prepares us for a future where AI just runs in the background. 

Welcome to The 4am Report, where we peek into the marketing woe that keep entrepreneurs awake at night. In this episode, host Susan Diaz, chats with two remarkable guests, Jennie Wright and Deirdre Tshien, diving deep into the synergy between AI (artificial intelligence) and long-form content, especially focusing on podcasts and online summits.

In this episode, host Susan Diaz chats with Simon Chou, host of tech happy hours, CMO at BCjobs, 2x podcast founder with over 1M listens

Welcome back to The 4am Report! In this episode, host Susan Diaz chats with marketing consultant Tereza Litsa about practical ways for small businesses to start integrating AI into their workflows. Here are some of the key takeaways on the other end of this episode!

In this solo tactical episode, host Susan Diaz tackles a ubiquitous pain point for founders and marketers - email overload!  Susan shares an email management framework for leveraging generative AI (artificial intelligence) tools like ChatGPT to streamline your overflowing inbox. Listen in for 3 actionable strategies. Key takeaways in this episode:  ✅ How to use AI for routine email responses to save time on mundane requests

Welcome back to The 4am Report, with me, Susan Diaz. In this episode, I chat with Pasha Irshad, co-founder of Shape & Scale, about how generative AI (artificial intelligence) is impacting small businesses, particularly time-strapped founders, co-founders, and revenue leads.  We discuss the hype around AI versus the practical applications, using AI as a force multiplier, and automating repetitive tasks.  Pasha shares real examples of how he's using AI tools, like ChatGPT, MidJourney, Perplexity, Bard, Claude and others, in his own work and life to save time. We also talk about the implications of generative AI and whether using it is "cheating."  Key Takeaways:

In this episode of The 4am Report podcast, join host Susan Diaz as she welcomes Caroline Dunn, electrical engineer turned marketer, early adopter of artificial intelligence, and Vice President of Marketing at Wahsega. They delve into the fast-evolving world of artificial intelligence (AI) and its immense impact on marketing and communication strategies.

Welcome back to “I'm a Millionaire! So, now what?” with me, your host, Colleen O'Connell-Campbell. Today, I am excited to bring you my guest Susan Diaz, Founder and CEO of c+p digital. A content marketer and community builder, Susan is the author of “UNboring: take your content marketing from blah to brilliant”. She is currently in the process of defining the category of ‘AI agencies' for founder-led brands.  

Welcome to another episode of ABCDEI, a podcast that explores topics of diversity, equity, and inclusion through stories of distinct and powerful lived experiences. Today, host Susan Diaz sits down with Dr. Jim Kanichirayil, self-described ‘professional megaphone', who highlights innovation in DEIB, and HR tech.  Susan and Dr Jim dive deep into

Welcome back to a fresh season of the ABCDEI podcast. In this season co-hosts Susan Diaz and Rohini Mukerji present a 6-episode arc with in-depth episodes on different aspects of 2 core topics: intersectionality, and the return to workplace culture.  In the first episode of the arc, Susan Diaz sits down with Pamela Shainhouse, Award-winning Certified DEI&B professional to tackle the former. Pamela is the Founder, President, and Creative Designer of Allistyle Inc., a size-diverse and sustainable fashion line named in memory of her daughter Alli. Allistyle highlighted the need for beautiful, comfortable clothing for curvy women and was designed and manufactured from sustainable fabrics in Canada. She is a highly accomplished Entrepreneur and Consultant with more than 35 years of success across fashion, apparel, and professional fundraising sectors. Her broad areas of expertise include networking, brand development/management, and public speaking. Her new division, “The Shainhouse Group, a division of Allistyle Inc.” is a consultancy that specializes in the world “Diversity, Equity, Inclusion and Belonging (DEI&B)” within the corporate culture. Their sweet spot is in the fashion marketplace. Susan and Pamela dive into:

Is voice set to become bigger than video?  Podcasts are easy to listen to anytime, are less demanding on the senses, and don't have a high production cost. Susan shares why podcasting can be a great marketing tool for content creators, marketeers, entrepreneurs, and anybody trying to connect with audiences.

Welcome back to The 4am Report! Today host, Susan Diaz, dives deep into the specifics involved in fully leveraging your podcast to boost your pipeline in 2023.  Susan covers:

Welcome back to The 4am Report! Today host, Susan Diaz, is in conversation with Colleen O'Connell-Campbell, Wealth Advisor to entrepreneurs looking for a cash-rich exit. They're walking you through how to approach marketing during a recession.  Susan and Colleen focus on:

Summary/AbstractThe conversation discuss the importance of customer feedback and how it can help drive innovation. Susan describes how she started to hear from customers when they built their podcast, and how they leaned into the fun to attract people's attention.In this conversation, Susan  discusses the importance of adding entertainment value to content in order to make it more engaging. Susan shares the story of how she came to write her book UnBoring, and the process of choosing the title. She also discusses the idea of prevailing wisdom, and how it is often outdated or inaccurate.Susan also discusses the importance of being interesting and engaging, rather than boring, in order to build relationships with others. Timestamps0:00:00The Death of The Hero's Journey - Flashback 0:02:17The Importance of Preventing Unconscious Bias in Innovation0:03:43The Power of Being UnBoring0:08:09The Dangers of Being Boring in Business Relationships0:10:17The Flywheel Effect: How Anchor Content Can Help You Stay on Track0:14:42The Initial Way to Organize Your Brand0:16:04The Importance of Discipline in Creating Consistent Content0:17:45The Benefits of Pivoting and Being Disciplined in Your Content Strategy0:19:47The Power of a Pattern Interrupt0:21:44How to Advance Your Career with Podcasting with Susan Music Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

Summary/AbstractIn this episode, Jim and Lawrence chat with Susan Diaz about creating an evergreen content flywheel. They discuss how to effectively distribute and repurpose content, as well as how to build a personal and professional brand.Susan, a content creator and strategist, discusses her experience with podcasting and why she decided to make the pivot to this medium. She highlights how podcasting allowed her to reach a wider audience and how, as a result, she was able to grow her business.Susan started her business with video production, but quickly realized that she needed to switch to podcasting in order to serve her customers better. She made the decision to niche down and focus on podcasting, and has since then built a successful business in this area. She attributes her success to her customer-centric approach and her willingness to learn and pivot as needed.Susan Diaz talks about her upbringing and how it led to her love of adventure. She talks about how her family moved around a lot, and how that led to her and her husband eventually moving to Canada. She talks about how she found her people in the Arctic tundra (lol) and how she loves it there.Timestamps0:02:12The Power of Podcasting 0:04:14The Journey to Podcasting: How Susan Found Her Niche and Built a Business0:08:39The Origin Story of Susan Diaz0:11:34The Zone of Genius: What It Is and How to Embrace It0:15:37The Power of Seeing Patterns0:17:15The Benefits of a Long-Form Content Flywheel Strategy0:22:35The Flywheel Effect: How to Achieve More with Less Work0:23:22The Power of Customer Insights in MarketingMusic Credit: Maarten Schellekens - Riviera Follow us at: www.cascadingleadership.comlinkedin.com/in/drjimklinkedin.com/in/1lawrenceobrown

This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them -  without wanting to pull their hair out or needing to be digital content creators. The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!This episode is brought to you by Fine Lime Designs IllustrationsThis episode is for...anyone who finds social media marketing stressfulany creative who wants to get strategic and efficient with their social media marketinghas ever wondered what content, or repurposing content, actually isworking artists, makers and creators who know they need to market their business but really just want to make the thingwonders if they have to do ALL the platformsFor a summary of this episode and all the links mentioned please visit:Episode122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz You can find Susan Diaz on LinkedIn, TikTok and at c+p digital.You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastEach week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Welcome back to “I'm a Millionaire! So, now what?” with me, your host, Colleen O'Connell-Campbell. Today, I am joined by Susan Diaz, Founder and CEO of c+p digital. Susan is a podcaster, and author of UNboring: take your content marketing from blah to brilliant.   In this conversation we discuss how to approach marketing during a recession.   

Welcome to our last episode in Season 1! We end off with an awesome conversation with Founder and CEO of C+P Digital, Susan Diaz. Susan talks to us about her journey with entrepreneurship, starting a business as a new immigrant (and mom!), and pushing herself outside of her comfort zone. This conversation proves that women can really have it all. This brings us to end of Season 1, thank you for listening so far! We will be back soon for Season 2. See you all soon!

We're back with a two-parter in which Susan Diaz and Rohini Mukherji, our hosts, touch on the state of the world as it relates to equity halfway through 2022. A State of the Union on where people are in the DEI journey as it stands at this moment in history. And while some things have changed, some things really haven't changed at all. Susan and Rohini dive deep into:

Today on ABCDEI we talk about victim-blaming, victim-shaming and so much more as it relates to the workplace.  Turn your attention to Simu Liu (the actor who plays “Shang Chi” in the Marvel Studios superhero movie) and how he walked away from Deloitte after a bad experience to become an actor and eventually the first Asian superhero in Hollywood. “He talked about a job termination when he used to work at Deloitte and the impact that it had on him, a decade ago. With the benefit and privilege of certainly the success he's had since then, but also the passage of time, how he's reflected on how that journey took him away from a path or killed a path, let's say, to a life that wasn't for him and gave him the motivation to live the life he actually wants. I think he's well on his way to living that, which I think is really inspirational on a number of planes.”- Rohini Mukherji   “What was happening on the customer relationship front, where it's no longer about the company, the story is about the customer, the customer is king, and all of that. That's what's happening with employees now. When people are talking about ‘the great resignation', and why a company needs to treat its talent with respect. And to me, it's not a moment too soon.” - Susan Diaz 

ABCDEI is back after a short spring break!  This season, we want to really feed into some of what we've built through great discussions and feedback. And focus on “conversation in progress”.  And this year, no conversations have been more active than the ones around the return to the office! People back in offices in some part, and we're starting to see conversations around everything from whether the dress code changed now that we've seen everybody in pyjamas! Ie: Is the suit over?  But more seriously… We spotlight an inclusion perspective on the subject. There is nuance in everything starting from how you invite people back into the office. Do you make it a choice? Is it everybody that needs to come in? Is it the same rules across the board? What does it mean for people whose lives have changed since the pandemic?  And then, once we are back in the office, how do we make sure that inclusion becomes part of the operations of the workplace, and not something that's an afterthought or a sidebar consideration? “I think the defining philosophy going forward is how companies are going to react to hybrid work for the long haul. Repeatedly, we're seeing people put out these surveys, and how many times does it have to say 75% of the people would prefer flexible and remote arrangements before organizations will hear that feedback? It is about trusting your people to choose. Which is easier said than done.” - Susan Diaz  “There is a little bit of a fear of going first because there's a fear of getting it wrong or alienating or offending. It has to be less about the actions and more about the strategy. So if you think about inclusion or building an equitable workplace as the reasoning that drives your return to office protocol, then it's less about how many times you ask people to come in and more about communicating the purpose - ie: how are we using our in-office time differently.” - Rohini Mukherji Listen to the full discussion with Susan and Rohini for more ⏩

A book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication. Done well, you'll have nailed your message, clarified your audience, and articulated the value of your ideas and approach for helping those you serve.  So, it only makes sense that the work you've already put in can be leveraged beyond the pages of the book itself.  But is a book the only way to approach this?  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with CEO of c+p digital and fellow podcast host Susan Diaz about the why and how of content creation and how content anchors may be just what you need to supercharge yours.  GUEST BIO: Susan Diaz Susan Diaz is the CEO of Toronto digital marketing firm c+p digital, focused on helping small businesses leverage podcasting as their key marketing anchor. She's the mom of a 10-year-old, wicked smart little girl, who inspires her everyday to simplify things and educate better. Susan is obsessed with podcasting and co-hosts 2 podcasts: The 4 am Report – on what keeps marketers and founders up at night, and ABCDEI – conversations around unlearning bias, one alphabet at a time.  CONNECT WITH SUSAN C+P Digital https://cp.digital Susan on Instagram: @wearywordsmith Susan on LinkedIn: https://www.linkedin.com/in/susandiaz/ The 4 am Report podcast The ABCDEI podcast  FREE OFFER All the podcasting resources you need, by pain point: https://cp.digital/podcasting-hub/ Browse these resources to see what stage of the content creation journey you're in. And chances are we have a podcast for that (or video, or article, or guide, or masterclass – or, really, if we're honest, all of it.)  CONNECT WITH SCOTT Entrepreneur to Author™ Select membershipentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan

“Here's something else that I realized which is very rarely brought into this conversation is we talk about white privilege and other privileges. Let's talk about economic privilege. It's really easy to become out of touch when you've started to gain economic privilege. And I know for myself, I've lived on both sides of the proverbial track. I've been poor, I've been wealthy. And at the end of the day, the problems that I face with money are very different than the problems I faced without.” - Victor Rampaderat, Founder of Discourse.   Victor's helps organizations build diversity and inclusion within their corporate spaces, as well as their environments and cultures. He's an immigrant from South America as a young boy - whose parents came to Canada “as refugees fleeing a lot of tensions that were happening back home. And when we got here, it was not an easy experience. The 80s were full of racism, there were a lot of derogatory comments towards people of color, there weren't very many opportunities and the opportunities that existed were available mostly in low-wage paying jobs. So it was really tough. There were probably about 10 of us in a two bedroom apartment in Scarborough.”    Victor's perspective on the inclusion landscape   “I think we're just getting started. I know that, last year we started to see the rise of the the CDO, or chief diversity officer, which was one of the fastest growing C suite, if not the fastest growing C suite roles. It can't be one person carrying the weight, it really needs to be an entire organization, top to bottom. And that's where the challenge is. Because you have folks that for whatever reason is, this is very personal to them, they're out to lunch, because it doesn't affect them.” “I can certainly fall on the slightly more combative end of things where, when it comes to a discussion, I'm like, ‘Well, excuse you' or ‘I'm pretty sure you didn't mean to say that!' And I do rely to some extent on my ability to use humor and wit and satire to get me through those discussions. That comes from my my lived experience. We moved around a lot as a family growing-up. I lived in different parts of the world. And then I've chosen to be, in the entrepreneurial space the last decade or so for work. That's meant that there isn't necessarily a boss or a framework or a complaint box that I could go to when issues happen on the daily. So I've learned to protect myself.” - Susan Diaz      “Realistically, one of the things that I've always said is that you need to change people's hearts before you can change their minds. The people that want the change, will change. I've changed numerous times in my life. I was a criminal. Before I was 18, I was banned from the entire region I now live in. At the end of the day, I realized at that point, I no longer wanted to be that person. I wanted to be someone else. My parents didn't sacrifice the things they did, to come to this country, for me to end up a failure, either dead or in jail.” “Your own personal journey is so powerfulin the collective as well. You said Okay, this was the status quo, I was living this kind of life, and it fit, and it worked. But that's no longer the person or the company, or the image, or the reputation that we want to have. So let's just reinvent. We don't need to reinvent everything. But who is it that we want to be to our customers, our employees? Just having that moment of self-reflection is a powerful way to start.” - Rohini Mukherji    Listen to the full episode and drop us a 5-star review if you're a return visitor. Thank you!

“It's a profound thing to offer an apology. An apology is not dependent on forgiveness and has no excuses. An apology is me humbly coming to you and saying, “Oh, I see that I've hurt you; that I was inappropriate in some way.” And by the way, I may not have intended to hurt you. I may not even agree that it was something for which you should feel hurt. But that's not the concern of the apology. The apology is merely recognizing that you feel hurt based on something I did or said. I want to own own your pain, and apologize for it” - Shari Foos  To kick things off this year, we have with us Shari Foos, Marriage and Family Therapist and founder of The Narrative Method.  Shari's point of view on inclusion was honed while studying Narrative Medicine at Columbia University. The program was conceived as a way to teach empathy to doctors. “There was a huge perspective about social justice, and what does it mean for someone to speak for a patient and you can extrapolate that to what does it mean for anyone to tell someone else's story. And so I have always been a big fan of the group process since I was a teenager, when I was depressed and found myself in group therapy. And what was so powerful that and I see to this day is that as important as one-on-one relationships are, they cannot simulate a good family the way a group can. And when everyone is nodding, because they understand what you're saying, you feel normal, you feel good, you feel you belong. So that's why I decided to take all of the work I had done, and create a group process where people could have meaningful conversations, without small talk, based on inspirational art, or videos or music or something that evokes a prompt, and then they'll go into smaller groups and discuss those prompts. Or in the case of writing groups, they write about them.” - Shari Foos  Here's some of what Susan and Rohini discuss with Shari “We're natural storytellers, based on the professional lines that we have chosen (as marketers and PR leaders), but our ‘why' came from a personal and painful experience and the urge to make sure that doesn't happen to somebody else, or the urge, perhaps for somebody else to learn from the hard soul searching work that we had done”  - Rohini Mukherji 3:53   “What Shari said about that “squeaky wheel” kid usually being the creative kid stood out for me. I have a 10 year old daughter and she's definitely curious and challenging. She's very, very creative. I say often, well you're lucky, you're in the right place to be that squeaky wheel. I'm listening closely because I want to encourage that creativity. Because for me, the environment was much more “Don't ask too many questions. Be seen and not heard.” The person who's telling a story is being brave. How do we make make them more comfortable?” -Susan Diaz  8:03  For that and more on empathy, apologies, creating safe spaces. Listen to the episode! If you're a return visitor, drop us a 5-star rating? Please.

Today we're extolling the virtues of a co-host format! Susan Diaz and Will Lamont have been the resident co-hosts of The 4am Report for 2.5 years and nearly 150 episodes! Typical episodes were either both of them with a guest, or the two of them presenting marketing advice in a teaching format.  And we think 150 is a good time to switch things up a little bit. So after Episode 150, we'll be moving to a news-based format, leaning all the way into our Thirst for what's new and happening in the marketing and entertainment space, and what we can learn from that. But first! Here are 7 lessons from co-hosting 150 podcast episodes. There's an energy that comes from wing(wo)man.  Having a co-host bring different strengths to the table Co-hosting is, makes you lot braver as a publisher Co-hosts bring a wider network Having a co-host brings a lot more accountability Having a co-host truly makes podcasting fun.  Co-hosting with a collective goal on efficient content creation results in masses of content and engagement Listen to the full episode. And if you're a repeat visitor, drop us a 5 star review, pretty please! And thank you.  

The inclusion conversation is not a new conversation. It's a conversation that can get frustrating. Through 2021 there's been a sense of urgency from communities outside racialized communities, for example. And that can bring with it tiredness for those who've been battling inequalities. We must recognize that fatigue. In this curated episode, Susan Diaz and Rohini Mukherji have conversations with Gail Strachan – culture strategist, co-Founder and co-chair of the first-ever Antiracism in PR summit; as well as Stacy Lee Kong, journalist and editor of ‘Friday Things'. Gail's journey began as curiosity about Black history in high school and became confusion, hurt and anger. As a social justice advocate, Gail states that skirting around the topic of race is stifling our progress towards inclusion and equity. We discuss the foundation of disproportionate power structures holding BIPOC, and break down the meritocracy myth once and for all. In our chat with Stacey, she shares, how as a racialized woman in journalism, she has turned some of the fatigue around race-related conversations into pop culture reporting with a cerebral twist. She delves deep into the stories beneath some the biggest celebrity scandals, with takeaways that are accessible to most.  If you like what you're hearing, don't forget to hit subscribe, and please drop us a review.

Brands have been using stories to attract their audience and retain customers for centuries. At the same time, it's never been harder to be seen and heard as brands compete for attention in today's busy online channels (TMI much?). So, how should brands go about increasing their content publishing so that their audience finds and engages with their content?  In this Publishing Masterclass, your hosts Susan Diaz and Will Lamont hone in on the ways you can become your own publishing guru in 2022, without extending your bandwidth too much or creating extra stress ☺.

In this episode, we discuss the power of crafting your life in your own terms as a little girl, an immigrant and a mum. Be ready, we go deep and we laugh! From India, Tanzania, Dubai to Canada, Susan brings us to the very essence of her burning desire: freedom even if she felt very lonely multiple times in her life. She shares nuggets you can implement in your life and business right now. Get full show notes and more information here: https://socialmedialoveab.com/non-classe/the-real-story-behind-her-business-with-susan-diaz/ Resources Mentioned: Visit her podcast: https://cp.digital/podcast-panel/ Facebook: https://www.facebook.com/CP-Digital-328073917794447 Instagram: https://www.instagram.com/the4amreport/ LinkedIn: https://www.linkedin.com/company/33581557/ Twitter: https://twitter.com/the4amreport?lang=en Youtube: https://www.youtube.com/channel/UCj92BgkBVjPH6xebS2_Kong

If you are thinking of doing something for the year end, and haven't quite nailed it, now's the time.  Whether it's a report, or a workshop the best way to get it in the bag is to start with a recording to plan it.  Come behind the scenes with co-host Susan Diaz and Will Lamont as they plan c+p digitals year-end Marketing Thirst Awards In this power-packed 30 minute episode they walk you through How to choose an event category that is fun, relevant to your brand, and takes the opportunity to repurpose various content properties you have already created. The value of repurposing, especially when your bandwidth is stretched. How a panel of contributors will not just add energy and bring credibility to your event, but also bring you their audiences. The categories How to make your process transparent The logistics to make it easier We break down the methodology of an award show (if that's your jam) How to pick some fun theming and an entertainment quotient to your event to prevent it from becoming a Zoom-box-snoozefest And finally the marketing plan we will be focussing on for 5 weeks ahead of the event If you've heard us before and don't hate us, drop us a 5 star review? Please and thank you!

How do we open up doors and break down barriers for Indigenous peoples to get work? To get mentorship?  And to be leaders in that sector?    Darian Kovacs asks “what if we equipped Indigenous folx with the best education, the best resources, the best credentials, and let them loose into the world of marketing and advertising? And what if they happen to rise up as the leaders? Because they're incredibly brilliant people that are resilient, understanding, and empathetic of stories and storytelling because of the way they are brought up in their history.    Darian Kovacs, seasoned podcast host of Marketing News Canada and founder of Jelly Marketing joins Susan Diaz and Rohini Mukherji.   We tackle the phenomenon of the new found anxiety of someone who want to be an ally who is moving from a place of privilege to just becoming aware of the real state of things I- whether it was the George Floyd murder of last year or the unearthing of over 1000 children's graves, covered up in the Canadian residential school system.    We touch on   How to operationalize empathy How to get past the fear of doing the wrong things and paralysis by analysis that stops people from doing anything to help Some of the really practical pieces marketers struggle with - Darian talks of  a tool like Canva which many digital marketers within amazing organizations use. If you look up the stock images and try to find Indigenous people you'll find very generalized/racialized images. When we come up against that, he suggests that we reach out to the platforms and get dialogue started on how it can change. (spoiler: they'll likely be open to it as Darian discovered)    This episode is super fun; complete with Grey's Anatomy and Suits analogies and even examples of power sightings of Canadian political nerve centers (hint: Canadian PM Justin Trudeau and his wife Sophie Gregoire-Trudeau were in Tofino, BC in early October 2021, catching a lot of bad press on the bad taste of taking a ‘luxury vacation in this time'. Darian channels some primo empathy in his approach to that narrative) About Darian Darian Kovacs is the Indigenous founder of Vancouver based SEO company Jelly Digital Marketing & PR and digital marketing course, Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity.  He is the host of the podcast Marketing News Canada. Darian specializes in mixing PR with digital marketing and has worked with numerous internationally renowned brands on developing and executing their digital marketing and PR strategies. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, watercolour and read in his free time. 

Susan Diaz and Will Lamont are the co-founders of C+P Digital. A digital marketing agency located in Toronto. They are also the hosts of the 4AM Report, a podcast about marketing and social media.In this conversation, we talk about:• Creating an environment that promotes creativity.• How they were able to thrive as a partnership.• Why they went from being freelancers to starting their own agency.• And much more...===️ Hosted by:Hilda Gan - https://ca.linkedin.com/in/hildagan Produced by: 6 Story - https://6story.ca​ Visit us at:https://www.peoplebrightconsulting.com

This is a very special episode of the Geek Gauntlet Podcast. I interviewed the cast of the new Black Sai movie which is coming out on June 26,2021. The cast includes Susan Diaz, Dean Deck, Greg Cardone, and Jartaqaron Williford. --- Send in a voice message: https://anchor.fm/geekgauntletpodcast/message Support this podcast: https://anchor.fm/geekgauntletpodcast/support

How does an entrepreneur end up becoming a bottleneck in his/her company? How do we harness the benefits of collaborative teams, and figure out what to do ourselves and what to outsource? You're going to find out as I chat to Susan Diaz and Will Lamont on

Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it? As discussed in previous episodes, marketers and communicators need to have a seat at the table, this is especially relevant when it comes to DEI efforts. How can brands effectively tap into the expertise of marketers when it comes to marketing DEI? Tune in as we discuss this and more with Susan Diaz, CEO and Editor-in-Chief at c+p digital and Rohini Mukherji, Vice President of Integrated Communications at APEX PR.  Susan and Rohini co-host the recently-launched podcast, ABCDEI, which explores the topics of diversity, equity and inclusion through stories of distinct and powerful lived experiences.

ABCDEI co-hosts Susan Diaz and Rohini Mukherji have a lot in common – South Asian women who came to Toronto via Oman and work in marketing – OK, yes, that's a lot of common ground, we hear it. But they also have distinct aspects of their identities, especially when it comes to being Canadian immigrants and their differing views on entrepreneurship. In this episode, get to know what makes their journeys so different and what drives them to ask deep questions, be true to themselves and always lead with empathy on this journey of unlearning.

Anchors aweigh!!!

Wake up world, it's time for the 4 AM Report!

Wake up, world - it's time for the latest edition of the 4 AM Report!

Mixes & Remixes -----> www.facebook.com/DJ.Aki.Peru track list 1.- Intro Fin de Año 2.- RITMO - The Black Eyed Peas, J Balvin (Bad Boys For Life) 3.- China - Anuel AA, Daddy Yankee, Karol G, Ozuna & J Balvin 4.- No Lo Trates - Pitbull, Daddy Yankee & Natti Natasha 5.- Cristina - Maffio, Justin Quiles, Nacho ft. Shelow Shaq 6.- Que Calor - Major Lazer feat. J Balvin & El Alfa 7.- Baila Conmigo - Dayvi & Victor cardenas 8.- Enseñame a soñar - Susan Diaz x Massianello x Dj Goozo 9.- Bailar Contigo - Monsieur Periné 10.- Callaíta - Bad Bunny 11.- No Me Conoce - Jhay Cortez, J. Balvin, Bad Bunny 12.- Soltera - Lunay X Daddy Yankee X Bad Bunny 13.- QUE PRETENDES - J. Balvin, Bad Bunny 14.- Amanece - Anuel AA ➕ Haze 15.- Que Tire Pa' 'Lante - Daddy Yankee 16.- Amigos No Por Favor - Orquesta Karibe 17.- En Peligro de Extinción - BEMBE Orquesta feat Farik Grippa 18.- Probablemente - DANIELA DARCOURT 19.- Ese Estúpido - Josimar Y Su Yambú Ft. Son Tentación 20.- Pa Mi - Dalex ft. Sech, Rafa Pabön, Cazzu, Feid, Khea and Lenny Tavárez 21.- Que Mas Pues - Sech ft. Maluma, Nicky Jam, Farruko, Justin Quiles, Dalex, Lenny Tavárez 22.- LA CANCIÓN - J Balvin x Bad Bunny 23.- Punto G - KAROL G 24.- Solita - Sech ft. Farruko, Zion y Lennox 25.- Me Voy - Rombai 26.- Cuando Se Pone A Bailar - Rombai 27.- TELÉFONO - Aitana x Lele Pons 28.- Party Till We Die - MAKJ & Timmy Trumpet Feat. Andrew W.K. 29.- Señorita - Shawn Mendes, Camila Cabello 30.- X (EQUIS) - Nicky Jam x J. Balvin 31.- Secreto - Anuel AA, KAROL G 32.- Reggaeton - J. Balvin 33.- Única - Ozuna 34.- Baby - Nicky Jam X Farruko X Amenazzy 35.- Como te hago entender - Orquesta Karibe feat. Ray BG 36.- Carlo Supo - Eres mi Sueño 37.- De Sol a Sol - Salserin 38.- PerreitoConciencia - Gilberto Santa Rosa 39.- Oye Mi Amor - Maná 40.- Take On Me - a-ha 41.- Señorita A Mi Me Gusta Su Style - Los Rabanes 42.- Jailhouse Rock - Elvis Presley 43.- BEBE - 6ix9ine Ft. Anuel AA 44.- Te Vi - Piso 21 & Micro TDH 45.- Síguelo Bailando - Ozuna 46.- Leña para el Carbón - DJ Alex 47.- Agachadita - Mayonesa 48.- Con Altura - ROSALÍA, J Balvin 49.- Faldita - Leslie Shaw, Mau y Ricky 50.- Tu Sicaria - Ms Nina 51.- Con Calma - Daddy Yankee & Snow 52.- Este Año No - Combinación de la Habana 53.- Tú Llorarás - Daniela Darcourt 54.- Muevete - D.L.G. 55.- PA' FUERA - GRUPO 5 56.- Tu traición se acabó - Agua Marina 57.- Me Emborracho Por Tu Amor - Armonia 10 58.- Gettin' Over You - David Guetta & Chris Willis Feat. Fergie & LMFAO 59.- Feel So Close - Calvin Harris 60.- Whine Up - Kat DeLuna 61.- Calabria - Enur feat. Natasja 62.- Hoja en Blanco - Monchy y Alexandra 63.- Mi corazoncito - Aventura 64.- ASESINA DE AMOR - LA ÚNICA TROPICAL 65.- SI ESTA CASA HABLARA - LA UNICA TROPICAL 66.- Puntos Suspensivos - Piso 21 67.- Tutu - Camilo, Pedro Capó 68.- Nadie Te Amará Como Yo - Dyland & Lenny 69.- Desconocidos - Mau y Ricky, Manuel Turizo, Camilo 70.- Clandestino - Shakira, Maluma 71.- Rebota - Guaynaa / Nicky Jam / Farruko Feat Becky G & Sech 72.- Otro Trago - Sech ft. Darell, Nicky Jam, Ozuna, Anuel AA 73.- Perreito - Mariah 74.- Fantasías - Rauw Alejandro ❌ Farruko 75.- Amigos con derecho & Taki Taki - Combinación de la Habana 76.- En Aquel Lugar - Adolescentes Orquesta 77.- El baile del azucar - Charanga Habanera 78.- El Conejito - Joan Y O'Neill 79.- Baila Morena - Hector y Tito ft. Don Omar / Glory 80.- Te Quiero - Nigga 81.- Yo Te Quiero - wisin y yandel 82.- We Found Love - Rihanna ft. Calvin Harris 83.- California Dreaming - Benny Benassi 84.- Satisfaction - Benny Benassi 85.- Till I Come - ATB 86.- I Think I Like It - Fake Blood SIGUEN MAS CANCIONES PERO NO DA MAS XD!!!