Podcasts about all i really need

All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things by Robert Fulghum was published in 1986. It was quite the rage because it was filled with commonsense life maxims. I read it and appreciated the author's point that even children can (and should) learn how to behave toward others. We are almost 40 years later, and it seems like a prehistoric work of fiction. When I purchased this book, I had yet to turn 30. I had two small children and a wife I'd been married to for about nine years. Back then, the content was much less remarkable than it is today. I appreciated Mr. Fulghum's sentiment that kindness and courtesy are behaviors he learned as a small child, but that was then and now. When Fulghum grew up, parents trained children by providing guard rails, forbidding certain misbehavior, and encouraging proper behaviors. That's much less visible today. When I first read the book, I quickly realized that kindergarten didn't teach me these things, but my parents and older folks did. Increasingly, I realized they weren't teaching me some arbitrary rules they had constructed. Their training manual wasn't a book by some doctor or psychologist. They were using the Bible, the Word of God. The book focuses on fundamentals, such as the " golden rule," which originated in God's mind. John 13:34-35 "A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another". Matthew 7:12 "So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets." I learned that at home while reading the Bible. I also learned it by attending worship services every Sunday, a day that was (and still is) referred to as "the Lord's Day." Of course, every day belongs to the Lord, but the day of worship is unique and set apart for public worship. Hebrews 10:25 "Not forsaking the assembling of ourselves together, as the manner of some is; but exhorting one another: and so much the more, as ye see the day (of worship, Sunday) approaching." As an old man, I reflect on my training, and I've remained true to it because it was always based on the ultimate authority, God, and the Savior of all mankind, Jesus Christ. It wasn't just a group of old people who littered my life, nor was it just my mom or dad imposing their will. It was a pattern for living, trained into me by these people who loved me and wanted only my best. Over the years, I've leaned hard on the precepts and principles of my training and continued it. It didn't stop when I turned 18 or 21. The truth is, I made more dedicated, conscious efforts after I became an adult. I spent more hours studying and conversing with older mentors who continued my training. The foundation had been set, but the building didn't begin until I was an adult, out on my own. That's the litmus test for convictions - when you're on your own, no longer under the thumb of anybody else, and free to choose for yourself. When that time comes, what will you do? How will you behave? Honesty, truth, kindness, courtesy (and much more) were instilled when I was a child, but as an adult, many no longer make those choices. We justify our poor behavior, choosing to be victims of others or circumstances we don't think we deserve. I first saw deception at work on a stereo store showroom floor during my teen years. If a shopper was lied to about a piece of gear they considered, they might buy it. If you told the truth, they might not. My training and my conscience wouldn't let that happen. It became easier when I realized that telling the truth worked better than telling the lies I knew others were telling. It turns out that the truth always works best. Personality and communication play a role, but the truth and doing what's right aren't subjective to either one. I've learned that some people struggle to communicate cl...

It's been pointed out that the values we pass on to our children aren't so much taught as they are caught. Robert Fulghum, author of All I Really Need to Know I Learned in Kindergarten said, “Don't worry that children never listen to you; worry that they are always watching you.” Today on A NEW BEGINNING, Pastor Greg Laurie provides some biblical insight for parents, especially parents of children who have wandered away from the Lord.  Listen on harvest.org --- Learn more and subscribe to Harvest updates at harvest.org A New Beginning is the daily half-hour program hosted by Greg Laurie, pastor of Harvest Christian Fellowship in Southern California. For over 30 years, Pastor Greg and Harvest Ministries have endeavored to know God and make Him known through media and large-scale evangelism. This podcast is supported by the generosity of our Harvest Partners.Support the show: https://harvest.org/supportSee omnystudio.com/listener for privacy information.

It's been pointed out that the values we pass on to our children aren't so much taught as they are caught. Robert Fulghum, author of All I Really Need to Know I Learned in Kindergarten said, “Don't worry that children never listen to you; worry that they are always watching you.” Today on A NEW BEGINNING, Pastor Greg Laurie provides some biblical insight for parents, especially parents of children who have wandered away from the Lord.  Listen on harvest.org --- Learn more and subscribe to Harvest updates at harvest.org A New Beginning is the daily half-hour program hosted by Greg Laurie, pastor of Harvest Christian Fellowship in Southern California. For over 30 years, Pastor Greg and Harvest Ministries have endeavored to know God and make Him known through media and large-scale evangelism. This podcast is supported by the generosity of our Harvest Partners.Support the show: https://harvest.org/supportSee omnystudio.com/listener for privacy information.

In our Introductory Episode our guest Jon Thurmond turns the tables and interviews me to showcase what Tom's Engaging HR is all about.  We talk about what it takes to start a podcast, introduce the goals of the show, preview some of our upcoming guests and set the stage for Tom's Engaging HR.  We dig into some of the trends I'm seeing in HR Today as well.  Our Guest Jon Thurmond is a HR Practitioner, Podcaster and community builder.  You can find him and his podcast via the links here: The HR Social Hour Half Hour Podcast LinkedIn: Jon Thurmond Twitter: @Jon_Thurmond Mentioned in the show: A new word was invented: Circularity (insert facepalm) All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things ADP Dudesy Podcast “TwiX” = an answer to what do you call twitter or x these days…thanks Jon for sharing and thanks to whomever came up with it! What Podcasts is Tom Listening To? What Now? with Trevor Noah Punk Rock HR, Laurie Ruettimann HR Happy Hour with Trish McFarlane and Steve Boese Where to find your host Tom Horne and Tom's Engaging HR LinkedIn: Tom Horne Personal Twitter: @TomsEngagingHR Podcast Twitter Page: @EngagingHRPod Youtube: @Tom's ENGAGING HR Instagram: @TomsEngagingHRPod TikTok: @Toms.engaging.hr Facebook: Tom's Engaging HR Podcast THANK YOU: Intro and Theme song for Tom's Engaging HR is “Better” by Break Signals.  Break Signals just released their first studio album “A Steady Frequency” and it absolutly rocks, check it out here:  Break Signals: A Steady Frequency Fun fact, the song “That Guy”, which is also on the album, was inspired by a magician that was hanging around outside The HR Technology Conference in 2022 Karl Pawlewicz: He was integral with helping with our logo, social media, and answering my 1,000 questions while building out the show.  I appreciate you and your friendship for over 20 years, you're the man!

Rui Marques é um homem com uma profundidade tremenda, é apaixonado pela vida e foi companheiro de Irina Fernandes, uma mulher que marcou milhares de pessoas com a história de um cancro incurável. Decidi conversar com ele, porque considero a mensagem do Rui extremamente relevante: a impermanência é a essência da existência e, ao aceitarmos esta condição, podemos viver uma vida mais plena. A conversa foi incrivelmente inspiradora. Referências literárias: All I Really Need to Know I Learned in Kindergarten - Robert Fulghum --- Send in a voice message: https://podcasters.spotify.com/pod/show/noor-palma/message

Welcome to this week's episode titled "All I Really Need to Know, I Learned from Video Games (and Many Lessons We Had to Learn the Hard Way)."

Alex Miller and Toni Tresca run down the latest in theatre — plus an interview with Matt Davis and Mary Schaugh from Arts in the Open   In this episode of the OnStage Colorado podcast, Alex Miller is once again joined by Toni Tresca for a big rundown of all the fall shows coming up around the state. Plus, an interview with Matt Davis and Mary Schaugh from Boulder's Arts in the Open. This is a theatre company that does all of its shows on the hiking trails based out of Boulder's Chautauqua Park, and this fall they're doing All I Really Need to Know I Learned From Being a Zombie by Jason Pizzarello.   Theatre companies and organizations mentioned in this podcast:  Arts in the Open Arvada Center Arvada Center Aurora Fox BDT Stage Benchmark Theatre Company BETC Breckenridge Backstage Theatre Buntport Curious Theatre Company Denver Center Attractions Denver Center Theatre Company Firehouse Theatre Company Jester's Dinner Theatre Local Theater Company Longmont Theatre Company Miners Alley Playhouse Su Teatro The Arts Hub The Spark Theatre Company of Lafayette Theatre Silco Upstart Crow Vintage Theatre Viva Boulder Wonderbound

We're just seven episodes away from Episode 600. We have something special planned for this episode and need your help; in a word, describe Monday Morning Mojo. Use this link to submit your answer, or email us at mojo@cannonfinancial.com.   Details matter to both perception and reality. As Phil was on the road, he was reminded of this repeatedly over the last few weeks. So, what details matter to you? Listen in to hear Phil's.    Resources Robert Fulghum, "All I Really Need to Know I Learned in Kindergarten" Robert Carlson, "Don't Sweat the Small Stuff" Please send Comments, Questions, and Feedback to: mojo@cannonfinancial.com Please send First Friday Feedback submissions to: mojo@cannonfinancial.com

 Time for part two of the 21 skills that will pay you FOR....EVER! Anyone think of Sandlot? We would love to hear which ones resonated the most and if you thought there were any that were missed. Comment below.Have topic ideas? Email us at info@thriversity.io. Did you miss part one? Check it out here: https://share.transistor.fm/s/cf211a99 or watch it here: https://youtu.be/vJA6Z41SPAY 00:00 - Intro01:47 - Ability to keep trying even after failure03:17 - Ability to invest money on own05:07 - Ability to do things irrespective of the situation (Do shit you don't like to do!)07:10 - Ability to self-analysis - be able to take feedback08:45 - Watch the self-talk10:55  - Ability to learn how to learn14:12  - Ability to understand what others feel15:55 - Ability to remain consistent17:47 - Ability to master your thoughts20:00 - Ability to write words to persuade and influence others21:48 - Ability to ask for help22:30 - Broke to boss tip**Check out these episode pairing items: All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things Life Hacks 2023 Day-to-Day Calendar: Tips, Tricks, and Daily DIYs to Make Your Life a Little More Awesome Calendar **This description does contain affiliate links, which means if you use the link, we will get a small commission. We only partner with brands and pick products that we believe in. Thank you for supporting us and this podcast. It helps us to keep on making content for you.We want to hear from you! Connect with us on Instagram at @talent_takeover_unfilteredTo watch this episode, visit The Millionaire Recruiter YouTube channel https://youtu.be/KzW8IJxQHIY  

Garry Ridge has 25 years of experience as Chairman and CEO of WD-40 Company. He is also an adjunct professor at the University of San Diego, where he teaches the principles and practices of corporate culture in the Master of Science in Executive Leadership program. Garry's philosophy on company culture is based on Aristotle's quote – “Pleasure in the job puts perfection in the work.” Turning that into action, he believes that all leaders can create a workplace where you go to work each day, make a contribution to something bigger than yourself, learn something new, feel safe, are protected, and are provided freedom by a set of values and go home happy! He is passionate about the learning and empowering organizational culture he has helped establish at the WD-40 Company. In 2009, he co-authored a book with Ken Blanchard outlining his effective leadership techniques, titled “Helping People Win at Work: A Business Philosophy Called ‘Don't Mark My Paper, Help Me Get an A.” A native of Australia, Mr. Ridge holds a certificate in Modern Retailing and a Master of Science in Executive Leadership from the University of San Diego. Learn more about Garry's work at https://thelearningmoment.net His top book recommendations: All I Really Need to Know I Learned in Kindergarten  Infinite Game To Be Honest  Helping People Win at Work The Unexpected Learning Moment  Follow Garry on LinkedIn here!  

Joe Soltis, CEO, ChoiceLocal (Cleveland, OH)   Joe Soltis is CEO at ChoiceLocal, which Joe describes as “the top performing franchise growth engine” with a “money back guarantee.” The agency offers a wide scope of services for franchisors and franchisees of over 50 brands, enabling them to provide “Fortune 500 level customer service, results, strategy, and ROI on the franchisee level” for a “small and medium size business price.”  Large clients might be parent companies of franchise systems, franchisors owning 20 or more franchise systems where each system may have from 20 to 200 franchisees – and up to as many as 6,000 internal franchise units. Small franchise systems may have 10 units. For these smaller clients, the agency facilitates franchise development, consumer, new customer, location, company, and digital talent recruitment marketing. Joe says hiring is a challenge, especially in the franchise space. The agency needs to understand its client's hiring needs, the kind of candidates it desires, and the historical hire rates to know the number of applicants to target . . . then reverse engineer the hire rate/cost per quality candidate by channel and implement the most effective marketing strategy to ensure future growth. Joe says they use the same channels as they do for consumer marketing (in a different order), plus some that are recruitment specific. Joe notes that franchise operations need to beware . . . a lot of agencies will lock clients into proprietary technology solutions . . . that don't fit. ChoiceLocal strives to find the right tools for each client to build a “win-win” ecosystem where franchisor, franchisee, and the agency all win. He says it's important that the tool providers are companies sensitive to client needs, adaptable to a changing market, and willing to invest in “making sure that you can use their tool to provide the best in the world customer service to your end customers.” Joe started his career working his way up for 10 years in a company that grew to serve Fortune 500 companies. At a time of great personal loss, he changed the direction of his life. In his words, I always said I wanted to be successful so that I could help people, and that day it changed to “I don't want to just build something; I want to help people and I want to do it now. I don't want to be successful so that I can help people later. I want to do it now.” Joe started ChoiceLocal with the mission “to help others” – the agency's franchisor and franchisee partners, agency teammates (to make their dreams and aspirations reality), and people in the community.  Joe structured the agency with the goal of having employees work their 40-hours, then “unplug and leave work at work.” With a teammate Net Promoter Score in the 70s (far exceeding the “good” score, which is in the 30s), the agency has been a Top Workplace in Northeast Ohio for the past five years. When Covid struck, the agency created a ChoiceLocal Economic Stimulus Package to help its customers “grow through the downturn,” an initiative that Joe estimates saved 30 franchisees from going out of business.  Giving back to the community is “baked into” the agency's DNA, with 10% of profits dedicated to helping “kids in need.” Joe says the agency's “big hairy audacious goal is to help 10,000 kids a year.” As of this interview, the agency had already helped 6,000 kids in 2022 through such things as meal programs, partnering with Habitat for Humanity to provide a home for an in-need family, and through team members' personal volunteer work in the community. Joe says the next thing after achieving this goal would be to “raise the goal.” Recently, the agency spun off a dental franchise, Broadview Dental Group, which Joe targets to be “the largest provider of dental care in the United States within 10 years.” Expectations are that dentists following this franchise system “can have 4.5 times the profit of a typical dental practice and only have to work three days a week to do it.” In this franchise system, a dentist maintains 100% of the business's equity and, on retirement, can sell the franchise. Joe can be reached on his agency's website at choicelocal.com, by following ChoiceLocal on social media channels @ChoiceLocal, by following Joe on Twitter @helpothersjoe, or by connecting with him on LinkedIn.  ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Joe Soltis, CEO at ChoiceLocal based in Cleveland, Ohio. Welcome to the podcast, Joe. JOE: Rob, great to be with you today. ROB: Excellent to have you here. Why don't you start off by telling us about ChoiceLocal? What is the firm's specialty? What is your superpower? What are you known for? Hit us with it. JOE: We're the top performing franchise growth engine. We work exclusively with franchisors and franchisees, and the reason we do that is we want to give Fortune 500 level customer service, results, strategy, and ROI, but we want to be able to do it when you look on the franchisee level at a small and medium size business price while delivering that. When we do that, we offer a money back guarantee. We're the first and only franchise marketing agency to offer that money back guarantee. We work with 50+ brands. We're one of the fastest growing companies in the U.S., members of the IFA, the whole nine yards.  ROB: Wow, congratulations. There's a certain clarity to that that is certainly appreciated. Let's peel it back just a layer. When we think about franchise, I think some of us think about restaurants, but there are franchises of all stripes. There is plumbing. There are franchise marketing agencies, for that matter. So what does a typical customer look like? Is there a particular range of franchises, of locations? Because you could have two or two thousand. What's a typical engagement look like? JOE: We work with some franchise systems that are owned by what we would call a platform, like a parent company that owns franchise systems. There are some franchisors that we work with that actually own 20+ franchise systems, and within each of those franchise systems there can range anywhere between 20 franchisees on the small side and 200 on the large side. So, we're talking within these companies 2,000-unit franchise operations, and some franchise systems that we work with even have 6,000+ franchise units within them. Also, on the other end of the spectrum, there are franchise systems that we work with that are 10-unit franchise systems. We power them on franchise development, we power them on consumer marketing and new customer marketing for their franchisees as well as their company and locations, and we also power their talent recruitment through digital marketing to drive highly qualified applicants. Staffing is obviously a huge challenge in today's world, and particularly within the franchising space. ROB: That's a little bit of a wider scope of services than I think we often hear in local marketing, especially once you get into the recruitment side. So that's interesting. Is it the same channels for getting customers in and getting employees in? Is it different? What's the mix of touchpoints there? JOE: It is the same channels, used in a different order, plus there are additional channels that are recruiting specific. Obviously, there's different job boards that are highly important in the recruiting space, and then there's also a whole host of digital channels that can be activated, from geotargeted Google Ads to Facebook advertising. Each of them has their strengths and their weaknesses. Our job within these franchise systems is to understand what their hiring needs are, who they're looking to hire, what their historical hire rates are so we know how many applicants we need to drive, and then we can also reverse engineer the hire rate by channel, and then we can from there figure out their cost per quality applicant by channel and then develop a marketing mix that's going to allow them to continue to grow. ROB: There's a lot going on there. Over time we've seen different platforms that have tried to jump to the forefront to help, I think, organizations like ChoiceLocal, handle marketing for multilocation, for franchises. What's the state of the tool ecosystem for this? Has any tool that tries to help with this problem and actually create a library of content to push out to different locations worked? Or has it not worked and you end up building some of those solutions yourselves? How do you look at dozens of locations, different local needs, some shared content, that sort of thing? JOE: There are a lot of agencies that will come in and sell franchise systems, their own proprietary tech in order to bring that about. What we've generally found is when these marketing agencies bring in their proprietary tech, it's more in the agency's interest and less in the interest of the franchisor and the franchisee. Essentially, it's “Here, take this marketing solution. Take our proprietary tech, and then it's impossible for you to leave us.” That's how they set that up, and it can create some difficulty and a lot of angst within these different franchise systems. When working in the franchising space, what you need to do is build a win-win ecosystem where the franchisor wins, the franchisee wins, and as a byproduct of that, as the agency you win as well. There's a whole host of various tools in this, from Rallio to WebPunch to SOCi. There's a lot of others. Yext. These are all various powerful tools that can be used and deployed. There's other powerful tools in the call tracking space, too. You have companies like CallRail who do a really strong job with this, with call analytics and those types of things. The job of the agency is to find the right tools that are right for that franchise system while also using their agency buying power to leverage economies of scale and do what's in the best interest of their client partners. ROB: If I hear you correctly, there's not a one-size-fits-all best franchise management tool. It is a little bit of a best of breed, it's a what are the needs of your particular brand/set of stores, that kind of thing. Sometimes it is Yext, maybe sometimes you bring CallRail to the table. You're the experts, and you're prescribing the menu that you recommend. JOE: Yeah, that is right. One thing, too, as you follow these companies – depending on how much they're investing in R&D, how much they're willing to listen to their customer, how much they're willing to allow their agency partners to fuel their product roadmap and guide their product roadmap – that's really how you're going to pick your partners, in large part. There's a lot of these SaaS companies that are not very customer service minded. They're more like “Get in, sign up for a product, and then leave us alone” kind of deal, and as an agency, that's not the kind of partner you're looking for. You're looking for ones that will invest in making sure that you can use their tool to provide the best in the world customer service to your end customers. Why I say that is that's something to look out for in the beginning. And the other reason I say that is the companies that are willing to invest in their customer service also tend to invest in their product development, and you'll notice there's ebbs and flows of who's good and who's bad when they do this. And things change, so you've got to find a partner that's always looking to change and adapt with the market as it changes and evolves. ROB: It's interesting how the cast of characters has changed. When I google for this problem space, Hootsuite is out there, Content and Sprout are out there contending for just a small slice of that franchise deal. But you know they're chasing every other vertical in social as well. I can certainly appreciate – we're in Atlanta; CallRail is a neighbor company here. Do you know their roots a little bit? It's an interesting background on them. JOE: It's a really neat company. ROB: The founder started off with a site to help people with BMWs that were out of warranty to find a local repair shop. My understanding is if you have a BMW that's out of warranty, you need a local repair shop. That's what I've heard. So, he started off doing lead gen for these local shops and then built call tracking to help prove the value of his BMWershops.com website, and ended up building CallRail from it. JOE: What's neat about CallRail, too, is they really have come in – there's a lot of companies that historically have played in that place, and they really trounced them. Some of their advanced features and some of their call analytics, listening to calls, transcribing calls, turning them into qualified leads, or basically saying what's a qualified lead, what's a hot lead, what's not a lead, and how they built some of that technology – it's pretty cool stuff. ROB: Yeah, there's a tremendous customer focus there. I do want to shift gears for a moment; I want to get to the origin story of ChoiceLocal. What led you to create this firm? What led you to this point of focus, of all the areas you could have focused on helping and niches you could have served? JOE: I served at a company that served multibillion dollar companies. I was a Vice President of Operations of Product Development there. We served Fortune 500 companies – FedEx, CBS, other multibillion dollar publicly traded companies. That's where I spent my day and that's who I served. We built a team of 180 full-time digital marketers. Kind of a neat story. Started as employee #8, within a few years worked my way up to VP of Ops and Product Development and did that. It was cool. I learned a lot and I had some really great mentors while I was there. The owners there have done some really amazing things outside of agency, just building multimillion dollar companies and multibillion dollar companies and taking some of them public, like NCS Healthcare and others. So, I learned a ton while I was there over that 10-year period. Then in 2012, we had a pregnancy. Went into an ultrasound room with my wife and there was no heartbeat. So we lost our son, Ben, pretty late in the pregnancy. I always said I wanted to be successful so that I could help people, and that day it changed to “I don't want to just build something; I want to help people and I want to do it now. I don't want to be successful so that I can help people later. I want to do it now.” That's actually how ChoiceLocal got started. In its simple form, our mission always has been – our mission and our core values were written prior to even having a business plan – our mission is help others. We help our partners succeed, our franchisor and franchisee partners, help their dreams and aspirations become a reality. We help our teammates' dreams and aspirations become a reality. We've been a Top Workplace in Northeast Ohio five years running. We have a teammate Net Promoter Score in the 70s, which is unheard of high. You ask people, “What is a good employee Net Promoter Score?”, the answer is 30. We're hanging out in the 70s. So, we really work to live that mission and really care about others. Working in the agency space, a lot of agencies will bring in talent, they will work them like crazy for like five years until they burn out, and then they leave and they go in-house. Having experienced that and have friends who've experienced that in other companies, I wanted to do something fundamentally different. That's why we founded ChoiceLocal and built it the way that we have. But our mission of help others is also giving back. We take 10% of the profits out of the company and we use it to help kids in need. Our big hairy audacious goal is to help 10,000 kids a year. We created the Benjamin Isaac Foundation, named after our son, Ben. We just gave a home to a single mother with three kids. Her name is Brie; she's got three beautiful boys. We just had their house dedication two weekends ago, and that was through Habitat for Humanity. We were the sole sponsor for the home. Got to meet her beautiful boys. We helped them move in, had the housewarming and a dedication. It was so cool. It's just so cool. We do tons of other stuff like that. So far this year – it's now June, and we are at a little over 6,000 kids that we've helped through various charities that we partner with. ROB: Well, 4,000 more to go and then another goal. JOE: Yes, raise the goal. ROB: There's a depth in that origin story. I think something that is interesting to think through – when you have a team, when you're giving to causes, how do you connect the day-to-day of what the team is doing to the causes that the company is giving to and really ensure that there's an authentic connection there? I think it can be very disconnected sometimes. Here's the owner, here's the team, we're building this stuff, some money got shot out over here – to a good cause, but maybe it doesn't feel relevant to the day-to-day. So how do you think about connecting the team to the cause? JOE: That's a great question. It's a really great question. The first thing is we hire for people that have the core values that we have. Family, giving, integrity in all things. There's certain ways that you can interview people to make sure that they have those. And if you actually study some of the psychology behind it, if you study various hiring techniques that are used in books like Topgrading and WHO and those types of things, there's ways you can interview for those core values and competencies to screen people out that don't have that. So, you're hiring people that believe what you believe and then you're coming into a culture that celebrates those core values and celebrates those things. For example, we have a team meeting every single month where we update on everything that's happening in the agency, what's going on with business strategy. We're transparent on financials and performance and all of those things so everybody can see what's going on. We have a part where we talk about help others and core values. In core values, people nominate teammates and they celebrate how they live those core values out, and we tell those stories. A lot of those core values are how we help our partners and internally, but it's also how we give back. And then we tie in our financial performance. We then say, “Because we were able to do this, we were able to give Brie and her three boys this gift.” We make it very personal. Along those lines, we also have quarterly volunteering. We try to get every teammate to volunteer once a quarter so they can see, feel, and touch the work they're doing. My personal favorite is when we go to the Boys and Girls Club of America. Those kids need love, they need support, they need good mentors, and when you go there, you feel fantastic afterwards because you've been able to deliver some of that for them. So that's really powerful. And then we also do this BHAG walkthrough. BHAG stands for big hairy audacious goal. We have this roadmap, and then we say, “Here's three kids that were helped because of this. Here's 1,600 kids that were fed for a year in a place of education.” We did this charity giveaway through our annual thing at the International Franchise Association called the ChoiceLocal 10k Charity Giveaway. People enter a drawing giveaway. There's a really cool story – there's a woman who served as a board member of the International Franchise Association; today she owns about 20 Taco Johns franchises. Very successful businesswomen. She picked the Great Harvest Heartland as her charity, and she ended up winning. What I found out after she won is that as a kid, she was so poor that she needed to go to the foodbank to eat. So, it was a very personal gift for her. That's the type of stuff that really hits home, when you always tie it to that personal story. And then when you say, “Because you were able to do this specifically,” and you name the person, “it allowed us to be able to do this.” Sorry, I'm passionate about this – the last thing I'll add to it is helping the business owner. This particular franchisee is having a really hard time and they're on the verge of going out of business. We had a good amount of this through COVID. We announced the ChoiceLocal Economic Stimulus Package for our customers. We have this whole “grow through the downturn” quarterly priority and theme. We saved probably 30 franchisees from going out of business during COVID, and that was really cool. We celebrated each one of those as a company during the team meetings and made a really big deal out of it, because it's a huge deal. They put their life savings into the business. Together, we helped save their business. That's flipping awesome. It's really cool. ROB: What an opportunity. I hear a certain proximity that you're referring to within the team. Is all of your team right there, one office, one team? Is that your world, or are people in different places? JOE: It used to be that way, pre-COVID. We were in the office three days a week, and Monday/Friday work from home. COVID hit and we went 100% remote. Then we had highest teammate Net Promoter Score ever, highest client Net Promoter Score ever, highest revenue ever by far, highest profit dollars. We're like, this is working really well. So we surveyed our team and said, “What do you guys want to do?” and everybody said basically, work from home, come into the office once. So, we instituted that. What we then found is about 10-15% of our staff in a given week would come into the office, and they'd come in on different days, and when they came in there was like 3% of our staff there. It felt a little lonely, and some people like that connectedness. So I just met with our leadership team on this this past week; we're probably going to be instituting now – we do a lot of stuff on Slack. I know a lot of companies do. Basically, we're going to have ChoiceLocal In-Office Day. It's going to be completely optional, but everybody that's going to go is going to go into Slack, fill out this poll, and RSVP and say “Hey, I'm going to be in the office this day” and try to get other teammates to come in. And then they're going to have a group of probably 30-40% of the company in on that individual day, and they can hang out together. Plus we do all the fun stuff. We have team meets once a month. Those are in person. About half the company comes to those; the rest are virtual. We bring in catered food. We're in Cleveland, so we're going to watch a Cleveland Guardians, which used to be the Cleveland Indians, game. ROB: Yeah, that's an adjustment there as well. JOE: Stuff like that. We do Topgolf. We do a big Christmas party every year. Stuff like that. It's fun. It's so fun. ROB: It sounds like an adjustment, but it sounds like listening to the team, it sounds like adjusting well. When I think about folks I've known in the agency world in Cleveland, there's no shortage of opportunity to lose your team to the revolving door of brands. That seems like it's probably the way of life there – not to mention the regional opportunities with vendors. It really does take some work to keep them on the agency side, I think. JOE: Historically, at my prior agency that was definitely a continual challenge. We launched ChoiceLocal with the mission of help others, with the goal – we're not perfect at this; I don't want to sugarcoat it – but with the goal of being a fast-paced, high energy environment, but you work 40 hours, then you unplug and you leave work at work. We were able to build our systems so that's possible. We historically have had almost no turnover. Now, with that said, this year during COVID, our turnover rate has spiked a bit, but it's nothing like I was ever used to. In a year we would have maybe, out of 100 people, like 1 to 2 people leave that we didn't want to leave. Historically. This year that number is probably up to like 4 out of 100. ROB: Yeah, that's turnover, but it's not a high turnover rate. It is managing what it is. It sounds like you have learned a lot along the way. As you think about lessons you've learned building ChoiceLocal, are there particular things you think of that you would wish to go back and tell yourself to do differently if you were able to? JOE: There's a whole host of things. One of the things I have as an advantage is I was a political science major, and I learned absolutely nothing in college that is useful to me today. [laughs] ROB: A beginner's mindset is what you're saying. [laughs] JOE: Yeah, exactly. There's this book called All I Really Need to Know I Learned in Kindergarten, and there's so much truth to that. I was raised treat others the way you want to be treated, and that's how I've always operated. I've always brought that to what I do because I thought it's the right thing to do. But I've actually found it's an amazingly sound business strategy. What I'm going to say now may be a little bit controversial, but there's so much stuff that you learn in business school, like when you're getting your MBA and those types of things, and so much of that you need to throw out and ignore because it's trash. For example, you're a service-based business, so a person is not a commodity. A person is not a tool to be used. A person is not a KPI. They are a person with dignity, a person who has a family, a person who deserves to be cared about, loved, and appreciated. If you just do that and focus on that first, the business results tend to take care of themselves. But at the same point, KPIs are important. Accountability is important. Ensuring that you have that is critical. Knowing that you hire right for core values first and for performance second, but also critically important – all of that integrates really well, and those are really important things. The last thing, from a mistake that I made, that I'll say is there's a book called Multipliers: How the Best Leaders Make Everyone Else Smarter, and basically the premise of the book – and this happens for a lot of folks in agencies, particularly in leadership positions – how did you get successful? You got successful by busting your butt and being pretty smart about the way you do things. That's how you were successful. The weakness that comes with that is as you get a bigger team, you need to shut up, you need to ask questions, and you need to be humble. That's the next level. And that book, for me, as I was evolving and growing as a leader, taught me those skills. It played a really important role, and now it's something I believe in so strongly. I met with a future VP of our organization who's probably going to get promoted to a VP very, very shortly, and I said, “Read this book. Take it to heart and do it.” Then I said, “Here's all the stupid things that I did, and here's how this book helped me.” ROB: You start to pull apart some pieces, many questions come to mind. I start to think about – clearly, when you talk about future VP, there's some planning there. There's still some awareness of individuals in your organization, even though at 100 people, it starts to get hard to know everyone. Especially when some people aren't even coming in one day a week, possibly. It's an interesting mix. I think this probably had to be intentional for you as well – building up the leadership team. What are the pieces you've put in place at different stages in the business to build around you to be your best, but also to help the company be its best, maybe where you aren't? JOE: Hire generous people, people that love helping other people be successful. If you have people on your leadership team that don't believe that, don't have them on your leadership team. And if you don't believe that, work on it. [laughs] It's so critical. You need to hire generous people, surround yourself with generous people. It's funny; I was like, we're the world's best at marketing for franchise systems, world's best at franchise development, consumer marketing for franchising; we're the world's best at recruiting for franchise systems. Why don't we just own a franchise system? So, we launched a separate franchise system, hired a guy who led another franchise system to $750 million in network revenue to be the CEO of it. And he believes what we believe. What attracted him to us first and foremost – and he's got an amazing track record in franchising – was our values. He's a generous person. He believes in integrity. He believes in accountability and performance at the same time. So, you've got to find people that believe that and have those competencies. The other thing I'll say is it's important, if you're hiring somebody to lead a business, that they understand that business. You can do it and you can be successful if you don't understand it inside and out, but it's way harder. If you can find people with the right values but also who have worked at different levels in that industry over the course of their career, they can understand the strengths and weaknesses of various decisions, and when you make a decision, how it affects people in different parts of the organization or what you're actually asking and what it entails to make it happen. Which tends to result in better decisions being made, better business performance, less mistakes. Those are the types of things that you really look for. ROB: What franchise business have you got yourself into, then, now? JOE: The name of it is Broadview Dental Group. Our vision is to be the largest provider of dental care in the United States within 10 years. We have some aggressive plans, but I am very confident that we're going to be able to pull it off. ROB: And I've heard that some different models of roll-up franchise operating groups – I've heard they're taking the dental world kind of by storm. The independent dentist is starting to dry up a little bit. Are you seeing that? Is that part of the move? JOE: Yes, it is, and it's sad. What's ended up happening – there actually is one other franchise system in the dental space. I wouldn't call it a real franchise system. That sounds arrogant. I don't mean it that way. But if you look at how franchise systems typically operate, where they basically have some sort of buy-in and then some sort of royalty, it's set up very different with the buy-in being extremely, extremely, extremely high. It's different. But if you look at most of them, they're called DSOs or DPOs, and what they basically do is a dentist is like “Hey, I want to get my practice to the next level.” Then these DSOs or DPOs, which are typically funded by venture capital – this isn't always the case, but typically with venture capital, they care about one thing, which is maximizing shareholder wealth. They'll say, “Okay, you want to take your business to the next level? Sign here. We get 70% equity in your business up to 90% over time, and we can fire you if we want to, and we'll help get your business to the next level.” When you're a dentist and you're passionate about helping others and you're passionate about your practice and your trade, you basically just need a really good business mentor, and most dentists really haven't had it. So what we're doing is giving them 100% equity in their own business, a way to get to the point where they can have 4.5 times the profit of a typical dental practice and only have to work three days a week to do it, and all they need to do is follow our system. And they own 100% of their business. They can sell it when they want to, and when they sell it, they'll sell it for a higher multiple because guess what? In franchising, when you sell your business when you're ready to retire, it's worth more because it's a franchise system and it's proven. There's less risk involved. ROB: Right, it's not (Your Name) Dentistry. It is part of an umbrella. There's brand equity there, there's a system. They don't have to figure it all out. One of my college roommates, his dad was in the dental world, and when you mentioned the high fee to buy in – he always told me dentists like to buy expensive things, so I guess the franchise must be one of those things, just priced for the market, I suppose. When we look ahead to what's next for ChoiceLocal, what's next for marketing in the franchising world, Joe, what are you seeing? What are you excited about for the firm, for what is going to be necessary for your clients to continue as the marketing world evolves? What are you seeing? JOE: There's so much exciting growth ahead. One of the things that I love about being an agency that focuses on ROI and provable results is every time there's an economic downturn, it's good for the agency growth and it's good for your customers. What happens is when there's an economic recession, which I believe we're headed into – we have horrible inflation and there's certain policies that have to be implemented to bring it under control, and the result of that is going to be a recession. What happens in those cases is companies tend to pull back in marketing. But if you're driving marketing where for every dollar they spend, you're giving them $18 in new customer revenue, it's stupid not to spend that. You can grow through the downturn. You can take market share. Imagine putting a dollar in the stock market and getting $18 back within a year. It's a brilliant investment. It's a simple investment. So, what's going to end up happening is that's going to accelerate growth within agencies that are ROI-focused as this economic recession hits, and for however long it hits for. That's exciting. But what I'm also excited about in the newer leading-edge things within agencies is the ability for big data backed with artificial intelligence to transform marketing, to transform business, and frankly to transform medicine. I was talking with the COO of ChoiceLocal, who serves a role with Broadview as well, and we're like, who ever thought that two internet marketers would fundamentally change healthcare and dental care in the U.S.? You'd be like, “Explain that.” It's the same thing you do in marketing with big data. If you have a massive amount of data in a HIPAA compliant way, you can anonymize it, data mine it, and find correlations and causations and literally, with that type of patient data pool, you can change medicine. Similarly, you can do the same thing with marketing, where you can data mine, you can find ways to micro-target ideal customers based on who current ideal customers are – and you may not even know what some of those things are – and then you can target them and measure the performance and lift. That's crazy cool stuff. And that's the newer leading-edge stuff that's really exciting, particularly when you're dealing with franchise systems and the volume that's behind that. ROB: Right. You've got volume there, you've got a growing scale in the business. To think about leveraging it for more than just “Hey, we're bigger” – lots of interesting things there. Joe, when people want to find and connect with you and with ChoiceLocal, where should they go to find you? JOE: They can go to choicelocal.com. Everything is there. They can follow ChoiceLocal on pretty much every social media channel that exists @ChoiceLocal. So they can do that. They can follow me personally on Twitter @helpothersjoe or connect with me on LinkedIn. I try to post a lot of content there that's specific to purpose-driven business, which is a huge passion of mine, as well as franchising and marketing as well. So yeah, @helpothersjoe on Twitter is for me personally. ROB: That's excellent. Joe, thank you for coming on the podcast. Thank you for sharing your experiences. Congratulations on what you've built so far and why you're building it. I think everyone listening has enjoyed the depth in the origin of the business and the intentionality as you build it. JOE: Thanks, Rob. Thanks for all you've done and thanks for having me on today. It really is a great pleasure. Really appreciate you. ROB: All right, appreciate you. Take care. Bye. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

In Positive Parenting Pep Talk I read another essay from Robert Fulghum's book, "All I Really Need to Know I Learned in kindergarten." This story is about yelling and its effects. I found it helpful to remind me not to yell at my kids. Thank you for listening and subscribing to the Positive Parenting Pep Talks podcast. I would deeply appreciate your support by leaving us a review today. You can also Follow me on Instagram and share your favorite episodes and don't forget to tag me! Do you need one on one coaching? Deb is available! Read more about purchasing a coaching session here and you can schedule a call with me now. I have time available in the evening and weekends for busy parents. Visit our website, PositiveParenting.com to discover more great ideas for disciplining your children without breaking their spirit. --- Send in a voice message: https://anchor.fm/positiveparenting/message Support this podcast: https://anchor.fm/positiveparenting/support

In Positive Parenting Pep Talk I read an essay from Robert Fulghum's book, "All I Really Need to Know I Learned in kindergarten". This story inspired the title and I love the simple wisdom it provided for my family. Thank you for listening and subscribing to the Positive Parenting Pep Talks podcast. I would deeply appreciate your support by leaving us a review today. You can also Follow me on Instagram and share your favorite episodes and don't forget to tag me! Do you need one on one coaching? Deb is available! Read more about purchasing a coaching session here and you can schedule a call with me now. I have time available in the evening and weekends for busy parents. Visit our website, PositiveParenting.com to discover more great ideas for disciplining your children without breaking their spirit. --- Send in a voice message: https://anchor.fm/positiveparenting/message Support this podcast: https://anchor.fm/positiveparenting/support

Back around 1988 or '89, you could hardly go anywhere without seeing a little book written by a former Unitarian minister called All I Really Need to Know I Learned in Kindergarten. Readers all over the world were struck by the simplicity and elegance and wisdom of that little book. That man was Robert Fulghum, and his book stayed on the New York Times bestseller list for two years. Here's how he summed up the book when he and I first talked about it in 1988: A year later, we met again, to talk about his sequel, a book called It Was On Fire When I Lay Down On It.

SHOW NOTES: On this show…we are sitting up tall, raising our hand, and resisting the urge to cut line as we come to the realization that, all I needed to learn, I learned in Kindergarten. Think about it, it was our foundation for out to treat other people. Unless you grew up with a gaggle of brothers and sisters, it was your first attempt at socialization. You and 23 other little screaming demons. Remember, naptime? Having had children of my own, getting a room full of 5-year-olds to all lay down and take a nap all at the same time is beyond my comprehension! Magic I tell you! So what have we been doing since we mastered the basics? We've been formulating strong opinions and judgments and then finding every chance we can get to share them. We've forgotten the basics and have started creating our own laws of human decency. Ones that fit and support our own narratives. Don't you wish you could give some people a good old-fashioned time-out? Notice I didn't say a trip to the woodshed but I know that's what you were thinking. I decided to explore this idea based on a popular book by Robert Fulghum; All I Really Need to Know I Learned in Kindergarten. Published in 1990 with 7 million copies sold because I found myself shaking my head to outlandish stories of human behavior. The nerve, the Gaul, the perceived right? Whatever happened to common decency? Two teachers in one of my groups commonly refer to this book when we are left perplexed. So I decided to dig into basic manners that transcend every generation and stage of life as well as some that have evolved, thank goodness. I think it's important to remember how far we've come but not to lose sight of the obvious, if it ain't broke, don't fix it.  I remember a time when asking someone their age, weight, or salary was a huge no-no. Casual conversation was warned to avoid topics like politics or religion. Personal details were to be offered at a minimum to spare you and the other person. And unless someone offered a window, you didn't pry! Today someone will ask you who you voted for and if you're vaccinated without a second thought. Then if you decide to even answer, truthfully, you are either congratulated for being in alignment with their thinking or chastised, lectured, and/or bullied. Whoa! People, there is a reason you vote behind a black curtain, and your doctor's office is not allowed to share any details, at all, period! Personal choice and personal privacy. Respect….I'm sure that's on this list. So Let's get started! All I Really Need to Know I Learned in Kindergarten By Robert Fulghum Dick, Jane And America Book Explores The Impact Of Reading Primers That Shaped Millions Of Lives by Carolyn Nizzi Warmbold found at spokesman.com Caryn Antonini reminds us of: Bring Back Basic Manners, Please! By the Today Parenting Team Áine Cain gives us 5 things that used to be basic manners — but people no longer do…found at the businessinsider.com  Over at startsat60.com I found What happened to good manners? Meredith Betz enlightens us with: What is self-awareness, and why is it important? Found at betterup.com   CHALLENGE: Please, take some time to revisit the basics to see what might have gotten left behind during your evolution. Look to see, take time to understand, put yourself in their shoes, and then act appropriately. I Know YOU Can Do It!

On today's episode, Erica talks about how she's been around kid energy recently and how we can learn to just be by observing their behavior. She also shares an excerpt from the book "All I Really Need to Know I Learned in Kindergarten," by Robert Fulghum.  Download The Golden Key audio or e-book at GoldenKey.Gift with the Code: POSITIVEHEAD Care to play a game with the youniverse? positivehead.com/youniverse Text Brandon to receive regular golden nuggets of wisdom at 310.564.0750

The Weekend Whassup! The Point keeps you connected to the top 10 things happening around Sheboygan!  Sheboygan's North and South High School presents: Mamma Mia! On stage with showtimes through this weekend at Sheboygan's South High! https://www.facebook.com/events/256433076489383  There's a School's Out Day Camp at YMCA's Camp Y-Koda in Falls this Friday. Kids 4-13 are invited to enjoy camp activities from 8-4!  https://bit.ly/3lPPz3a  Join RCS Empowers for the 4th annual “Shine On”, a fundraiser with trees, wreaths and specialty items to be auctioned off! The virtual event is Friday evening at 6:30! https://wxerfm.com/events/301068/  The Studio Players' Craft and Vendor Fair is Saturday from 10-3 at Horace Mann Middle School in Sheboygan. Proceeds go to support local theatre in Sheboygan! https://www.facebook.com/events/1220311368414410  Howards Grove High School Proudly Presents the Fall Play, "All I Really Need to Know, I Learned in Kindergarten" with showtimes through this weekend at the Howards Grove Center For The Arts! https://www.hgcenterforthearts.org/upcoming-events  The Harvest Moon Ball is this weekend at The Osthoff Resort in Elkhart Lake. A spectacular weekend of dancing, music and fine dining dedicated to the legendary sounds of the Big Band era! https://osthoff.com/wp-content/uploads/2021/06/Harvest-Moon-2021-single.pdf  The Thielmann's Mini-Bowling Tournament and Brat Fry is Saturday at 10am at LakeShore Lanes in Sheboygan. https://www.facebook.com/events/4324797354272813  Bethlehem Lutheran School in Sheboygan hosts their Winter Craft and Vendor Fair, Saturday from 9-2. More than 50 participants! https://www.facebook.com/events/554552492634189  The Sheboygan Symphony Presents their second concert of the season this Saturday night at 7:30 at The Weill Center For The Performing Arts in Downtown Sheboygan. https://www.facebook.com/events/299503555042187  It's Bingo and Baked Potato Bar night at Sheboygan's Moose Family Center, Saturday night from 5-10. 10 games start at 7! https://www.facebook.com/events/4668853909837266  See omnystudio.com/listener for privacy information.

I keep thinking about an essay I read in the book All I Really Need to Know I Learned in Kindergarten by Robert Fulghum. He writes about how he lived at the dead end of a dead-end street, two blocks long, at the bottom of a hill in north Seattle. At the top of the hill, two big yellow and black signs declared: STREET ENDS. And at the end of the street where Fulghum resided, another big sign with stripes and reflectors stated the obvious: DEAD END. More in this week's post. --- Support this podcast: https://anchor.fm/another-world-is-probable/support

Today's discussion focuses on some recommendations of the best books to read as an online trainer.   The Episode: The Best Books That Every Online Trainer Should Read   There are many avenues to explore to learn and improve your online training business, and one of the most fruitful is the books you can read to up your game. Impactful books are not limited to a specific field, and today we speak about a selection of recommendations from different genres that can help push the needle in your life and business. Learning and improving is what will take you from average to highly successful and profitable, so adopting this kind of mindset is a must!    In This Episode  The range of books that can help you and your business [0:16:02] How Ignite the Fire can provide a great foundation for a coaching business [0:17:41] Dan John's Never Let Go and the philosophy of training [0:19:41] The importance of the lessons in The Psychology of Money by Morgan Housel  [0:20:55] Elizabeth Gilbert's Big Magic and how to follow your curiosity [0:25:47] Applying the lesson from How To Talk So Kids Will Listen [0:28:35] Frameworks for coaches from The Simple Path to Wealth [0:29:36] The profound wisdom of All I Really Need to Know I Learned in Kindergarten [0:34:14]   “You don't listen to financial advice from somebody who has different financial goals and risk appetites. Good advice could be good advice for somebody else, and not you.” — Jonathan Goodman   Mindset and Money There are so many different types of books that can help you, so do not restrict yourself to a certain area or genre. We recommend figuring out your goals (something that books can help with too!) and then seeking out experts on the subjects related to those goals. A great starting point for the basics of mindset comes from our very own Jonathan Goodman and is called Ignite the Fire. From there you can dive into the philosophy of training and commitment in the amazing Never Let Go by Dan John, an older book but one with so much relevance and wisdom. On the financial side of things, The Psychology of Money by Morgan Housel can set you on a path to better management and building the life that you truly want. While The Simple Path to Wealth by J L Collins is a great addition to your explorations into money and securing your future.   Curiosity and Life Lessons There are some amazing lessons about passion and curiosity in Elizabeth Gilbert's Big Magic, another must-read for any creative person or business owner. The application of small lessons to bigger areas of your life is exemplified by the applicability of How to Talk So Kids Will Listen, as we believe that these ideas can be used beyond parenting! The last recommendation we have for you today is the fun yet profound All I Really Need to Know I Learned in Kindergarten, which is a series of essays about how to keep your life simple and healthy.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   Books Mentioned Today: Ignite the Fire — https://www.amazon.com/Ignite-Fire-Building-Successful-Personal/dp/1505787610   Never Let Go — https://www.amazon.com/Never-Let-Go-Philosophy-Learning/dp/1931046387   The Psychology of Money — https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681/   Big Magic — https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726/   How to Talk So Little Kids Will Listen — https://www.amazon.com/How-Talk-Kids-Will-Listen/dp/1451663889   The Simple Path to Wealth — https://www.amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926   All I Really Need to Know I Learned in Kindergarten — https://www.amazon.com/Really-Need-Know-Learned-Kindergarten/dp/034546639X/   Mr. Money Mustache Blog — https://www.mrmoneymustache.com/   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time. Our Partners: Get 50% off your first month with No Limit Creatives (code: PTPODCAST) Build Your eCommerce Website on Wix Start your free trial of Oribi (and get 20% off with code: digitalmarketer) Resources Mentioned In This Episode: Unlock Your Business Potential By Advertising on Social Media with Tier 11 Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Guest Angelo Giardino, MD, FAAP Host Paul Wirkus, MD, FAAP. This week's episode is Angelo’s Book Club discussing All I Really Need to Know I Learned in Kindergarten by Robert Fulghum. Don't miss a great discussion! For more information visit vCurb.com.

Robert Fulgham is the author of "All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common Things." Which was written in 2004 and is a New York Times Bestseller and has sold over 7 million copies. Do you remember when you were in Kindergarten? Playtime, naps, line leaders and line partners. For me, it was such a beautiful time because of my favorite teacher, Mrs. Walton. Did you have a Mrs. Walton? Today, I chat about some basic things I learned in kindergarten that I still use today to create Kindness! In tonight's episode, I reminisce about about some things that I learned in Kindergarten that I still use today: #Learn something new everyday #Take a Nap #Play Subscribe on Apple Podcast https://podcasts.apple.com/.../what-the-quote/id1524694048 What the Quote Podcast uses Quotes to create Kind Humans. What is a Kind Human? A Kind Human: Speaks kindness Shows kindness and Stimulates kindness in others I'll share some of my favorite quotes and interview some of my favorite Kind Humans about theirs. At the end of each episode I'll put on my Life Coach hat and give you opportunities to practice being Kind to your self and other Humans! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tajuana-hill/support

You may know the top-selling book, All I Really Need  to Know I Learned in Kindergarten.   Here your host, Donna Peters, shares that Leadership is a mindset and a heartset...and all we really need to know about Leadership can be learned from Shakespeare's plays.  In this 6-minute morsel of an episode, we share the ever-so-timely Leadership styles across Shaksespeare's most famous characters.  We take leadership lessons from his enduring, human stories and hold a mirror to our own tendencies.  We ask what type of leader are we being right now.   Be less like ____ and more like ____."My crown is in my heart, not on my head."  Henry VI Part IIIwww.the-me-suite.comFB: @mesuiteLinkedIn: Donna PetersTwitter: @DonnaPetersCMeO*The Me-Suite podcast theme song by @Moshun

news birthdays/events what food(s) are you unwilling to share? how to talk to your dr (if you can an appt) in 11 seconds or under news most popular tv series in the last 15 years FB has a new feature that will let you erase your embarassing teenage years ashley and brad play blunderful news would you wear covid shoes....and they cost $115 you can now rent rooms by the hour (kind of like an air bnb) to get away from people weird relaxing youtube videos...watching people clean cars news if you were stranded on an island with a celebrity...who would it be? bar in spain emplys humanoid robot waiter...good idea? do you have to tip them? goodbye/fun facts....1937: Robert Fulghum was born in Waco, Texas. In 1989 he became the first author in history to have both the #1 and #2 books on the New York Times best-seller list:one of which being: All I Really Need to Know I Learned in Kindergarten. The book lists lessons normally learned in American kindergarten classrooms and explains how the world would be improved if adults adhered to the same basic rules. There are currently more than 17 million copies of his books in print, published in 27 languages in 103 countries

In this episode Chris and Nick talk about the highs and lows of the last season. What a weird end to the season it has been, but it was fun while it lasted! Also, hear Nick and Chris talk about some of their silver linings from quarantine. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

In Episode 25, Chris and Nick take a trip down memory lane, and recap the last year of recording episodes. Almost like a behind-the-scenes bonus episode, you'll hear some of their favorite parts of recording episodes 1-24 and hear a bit about what it was like recording them. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

All I Really Need to Know I Learned from Snowboarding is back with new episodes! In Episode 24, Chris and Nick regroup in their first show since the Coronavirus hit the US and shut down all of the ski areas, and dive in on how to keep training towards goals even when you can't physically do them. From certification to snowboarding for fun, this episode is all about the world of snowboard instruction amidst the Covid-19 outbreak. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

We reflect on simple truths and gifts through the lyrics of “All I Really Need,” a song written and performed by Raffi on Songs of Our World (Troubador Records Ltd., 1980).

This week on All I Really Need to Know I Learned from Snowboarding, Chris and Nick share some of their pet peeves when it comes to training. This episode is one of the "pull back the curtain" episodes, with the idea of giving you some of their perspective of what they're thinking as trainers. Learn more about how trainees can get under the skin of their trainers in this episode! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

This week on All I Really Need to Know I Learned from Snowboarding, Nick and Chris discuss some of their thoughts on choosing a ski and snowboard school to meet your needs. Ski and snowboard schools around the world have different cultures and clientele, and learning about a ski school before you decide to go work there is a great way to set yourself up for success! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

This week on All I Really Need to Know I Learned from Snowboarding, Chris and Nick share some perspective on the challenges of maintaining relationships (friends, family, and significant others) while working in the ski and snowboard industry. While they may not be relationship experts, they've definitely seen and experienced some of the potential struggles and pitfalls. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

This week on All I Really Need to Know I Learned from Snowboarding, Nick and Chris dive into the topic of how to receive feedback. This week we discuss some tactics to receive feedback but also thew importance of getting it on a regular bases. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

This week on All I Really Need to Know I Learned from Snowboarding, Nick and Chris dive into the listener requested topics of managing fear and risk! Fear and risk are a fine line. This week we cover managing fear and risk with your students. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

On today's awesome episode, I'm speaking with the talented Donald Lee, author of ... The Band Director's Lessons About Life: Volume 1: 50 Parables on Life's Performance Cycle Donald Lee is eclectic: musician, teacher, economist, businessman, athlete, speaker, and author. He’s had careers in teaching and business, holds two degrees, and competed in multiple sports—a real Renaissance Man. Donald pulls together the disparate strands of his life to weave a book of modern-day parables: shining spiritual light on ordinary life. A cross between "Chicken Soup for the Soul", "All I Really Need to Know I Learned in Kindergarten", and "Conversations with God". If you liked any of those, you’ll love Donald's book. Do you want a happier, more joy-filled life? Are you in a spiritual rut but don’t have time to read? Are you wondering where to go next on your spiritual journey? Not sure how to look at your life with spiritual eyes? This book’s for you! In "The Band Director’s Lessons About Life", author Donald Lee draws on his decades as both a band director and a religion teacher to create modern-day parables from the classroom. So, if you want to know more about some of these incredible lessons, stay tuned for this episode of the Daily Authors Podcast with Donald Lee Where you can find Donald online ... Website: https://www.cominghomespirit.com/ Facebook: https://www.facebook.com/Donald-Lee-Author-Speaker-107451400633288/ By the way, if you are ready to share you story and write your book, go to Write a Book University to get a free video course to help you on your book writing journey ...

This week on All I Really Need to Know I Learned from Snowboarding, Nick and Chris dive into the listener requested topics of managing fear and risk! Fear and risk are a fine line with progression, and this episode fires up some emotion about risk. This week is more about managing fear and risk for yourself, next week, Episode 19 will cover more about managing fear and risk with your students. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

Chris and Nick are back with an episode about staying competitive as an older instructor in a youth dominated industry. Tune in and hear some of their thoughts on how anyone can be competitive in this industry regardless of age.. As always, share feedback on Facebook or by emailing learnedfromsnowboarding@gmail.com! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

After a busy holiday season with travel and training, Chris and Nick are back with an episode about surviving your rookie season as an instructor. Tune in and hear some of their experiences from their first years as instructors as they share learnable life lessons that will contribute to a better career as an instructor. As always, share feedback on Facebook or by emailing learnedfromsnowboarding@gmail.com! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

Matthew 2:1-12 -- All I Really Need to Know I Learned from the Magi

The Capital Team 225 State Street, Suite 112 Schenectady, NY 12305 http://www.thecapitalteam.com/ https://www.facebook.com/TheCapitalTeamcom Overheard on this podcast... All I Really Need to Know I Learned in Kindergarten http://www.amacocina.com/ http://www.TheReferralDepartment

In this episode Nick and Chris share some of their top tips for instructors head to the Level 3 exam! Tune in and hear some of their experiences from attending their Level 3 exams and how they train others for L3 Certification! As always, share feedback on Facebook or by emailing learnedfromsnowboarding@gmail.com! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

In this episode Nick and Chris share some of their top tips for instructors head to the Level 2 exam! Tune in and hear how they train others for L2 Certification! As always, share feedback on Facebook or by emailing learnedfromsnowboarding@gmail.com! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

Whether you're a new hire or returning instructor going for your PSIA or AASI Level 1 Certification, or a trainer helping others prepare for their Level 1, this episode shares Nick and Chris' perspective and some of their top tips in preparation for the Level 1! Tune in and hear how they train others for L1 Certification! As always, share feedback on Facebook or by emailing learnedfromsnowboarding@gmail.com! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

Chris and Nick are back from PSIA-AASI National Team Training, Fall Conference, and Rocky Mountain Ed Staff training with a new podcast sharing their top takeaways! Download this episode to hear about snowboard fundamentals, teaching and people skills, and what Nick and Chris are working on in their own development this season. As always, share feedback on Facebook or by emailing learnedfromsnowboarding@gmail.com! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

In this episode, we meet Greg Dickason, Managing Director Pacific of LexisNexis on career opportunities, getting out of your comfort zone and the future of technology in business.   Go to: www.chiefmaker.com.au/145   Complete your FREE Career Scorecard: www.chiefmaker.com.au/score-card   In July 2019, Greg took on the role of Managing Director Pacific of LexisNexis, the leading provider of Content, Analytics and Software solutions for Legal, Risk and Compliance.   His previous positions were as CTO with CoreLogic RP Data, while earlier in his career, Greg held senior management positions at Virgin Mobile UK and Unisys.   In this episode we talk about:  Taking career-defining opportunities by getting out of his comfort zone and moving countries; His top 3 tips for getting out of a stalling career; How he gets his executive team and their teams to focus on the most important tasks; and  The future of technology, particularly AI and big data, and what this means for business.   Connecting with Greg Dickason You can reach Greg via LinkedIn. You can read more about his company on the LexisNexis website.   Books and resources mentioned in the episode All I Really Need to Know I Learned in Kindergarten - by Robert Fulghum Maybe (Maybe Not) - by Robert Fulghum

In this episode, Nick and Chris share some of their top tips for rider improvement. Tune in to hear more about deep practice, movements vs outcomes, feedback, and more! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

In this episode, Chris and Nick share what they see as some of the common mistakes instructors make while teaching. Tune in to hear more! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

One of the common episode requests we've received over the last few weeks has been about injuries and injury recovery in relation to the snowsports education career. While Nick and Chris have both had injuries, they thought it would be a good opportunity to add in AASI Teammate Tony Macri to learn more about his recent knee injury and recovery. This week is the first interview episode, and first episode responding to a listener question, all in one! The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

Last week Chris and Nick gave an overview of Emotional Intelligence and discussed why it's one of the most important traits for instructors. This week, we go deeper into practical application share tips on how instructors can train and develop emotional intelligence skills. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

What is Emotional Intelligence, and why does everyone keep talking about it? In this episode Nick and Chris head into soft skills territory to discuss Emotional Intelligence and why it's one of the most important skills an instructor needs to have. This episode focuses on defining emotional intelligence in relationship to snowboard and ski instruction. Next week's episode will follow up with a discussion on how to develop your emotional intelligence skills. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

In this episode Chris and Nick talk about why every instructor should do at least one back-to-back winter. They'll share a little bit about why they choose to travel south in search of snow for the summer, as well as some of the benefits instructors receive from doubling up on winter. As US-based instructors in the New Zealand for the summer, the episode is framed from their point of view, but is equally applicable to southern hemisphere instructors who might be consider a northern hemisphere season. The snowboard podcast All I Really Need to Know I Learned from Snowboarding is a weekly podcast with AASI Snowboard National Team Members Nick Alfieri and Chris Rogers. Tune in each week as we discuss snowboarding, snowsports instruction, instructor certification, and how, well, basically, we learned everything we need to know from snowboarding! --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

The snowboard podcast All I Really Need to Know I Learned from Snowboarding with Nick Alfieri and Chris Rogers. In this episode Chris and Nick talk about identifying and managing burnout in your career as an instructor. Burnout is something we all experience in different ways and at different points in our career, so tune in to hear Nick and Chris share their tips on how to deal with burnout. --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

The snowboarding podcast All I Really Need to Know I Learned from Snowboarding with Nick Alfieri and Chris Rogers. In this episode Chris and Nick discuss several career paths in the ski and snowboard instruction and snowsports industry, including career instructor, trainer, examiner, and management. They also highlight some pros and cons of several of the different opportunities. --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

The snowboarding podcast All I Really Need to Know I Learned from Snowboarding with Nick Alfieri and Chris Rogers. Chris and Nick are both examiners in the Rocky Mountain division of the American Association of Snowboard Instructors, and in this episode they share their top 5 ways NOT to train for certification. --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

The snowboarding podcast All I Really Need to Know I Learned from Snowboarding with Nick Alfieri and Chris Rogers. In this episode Nick and Chris discuss how they've experienced shame and embarrassment in their snowboard careers and share some ideas on ways to move through those emotions. --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

The snowboarding podcast All I Really Need to Know I Learned from Snowboarding with Nick Alfieri and Chris Rogers. In this episode Nick and Chris explain the origin and intent behind their new podcast. --- Support this podcast: https://anchor.fm/all-i-really-need-to-know-i-learned-from-snowboarding/support

In Part Two of this file the prominent book editor-turned-author, Peter Guzzardi, spent some time with me this week to discuss how he pulled back the curtain on the writer's life, finding courage in front of the blank screen, and important lessons from the Yellow Brick Road for creatives. "Somehow, despite having made a career of helping writers with their second and third and fourth drafts, I must have been harboring hopes that my first try would displace Shakespeare from his perch atop the literary pantheon." – Peter Guzzardi Peter has been a professional book editor for nearly 40 years. After getting his start in marketing, writing catalog copy in New York City, he moved to the editorial side where he eventually took the reins at Harmony Books, an imprint of Random House, Inc. Mr. Guzzardi has worked with some incredibly talented authors over the years, including Stephen Hawking on A Brief History of Time, Deepak Chopra on dozens of books, Douglas Adams on his Hitchhiker novels, Carol Burnett, Martin Amis, Arianna Huffington, and even Kareem Abdul-Jabbar. Like so many aspiring writers who "swear they're going to finally write that book," Peter decided to throw his hat in the ring and write about the wisdom he'd accumulated on his own journey. The result of that hard work is his recently published Emeralds of Oz: Life Lessons From Over the Rainbow, an apropos title for 2019, the 80th anniversary of the film classic, The Wizard of Oz. Emeralds of Oz is a book in the "...tradition of All I Really Need to Know I Learned in Kindergarten ... life lessons drawn from the most beloved movie of all time," and Carol Burnett said, "I loved this book as much as I loved the movie." This episode of The Writer Files is brought to you by the team at Author Accelerator. Author Accelerator book coaches give writers feedback, accountability, and support while you write, so you can get that your idea out of your head and onto the page. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. If you missed the first half of this show you can find it right here. And If you’ve missed previous episodes of The Writer Files you can find them all in the archives at writerfiles.fm, Apple Podcasts, or wherever you tune in. In Part Two of this file Peter Guzzardi and I discussed: Why the writer's journey is so iterative Lessons from the Yellow Brick Road for writers Why being compassionate with yourself is so important The reality that no book is ever really finished How fear can be so motivational in the face of adversity And the perils of being overly ambitious in your early drafts Show Notes: Author Accelerator PeterGuzzardi.com Emeralds of Oz: Life Lessons from Over the Rainbow by Peter Guzzardi [Amazon] The Wizard of Oz at 80: how the world fell under its dark spell - Luiza Sauma for The Guardian Peter Guzzardi on Instagram Peter Guzzardi on Twitter Peter Guzzardi on Facebook Kelton Reid on Twitter Please click the PayPal Donate button to support The Writer Files with a secure PayPal donation

Prominent book editor-turned-author, Peter Guzzardi, spent some time with me this week to discuss how he pulled back the curtain on the writer's life, finding courage in front of the blank screen, and important lessons from the Yellow Brick Road for creatives. "One thing I love about this work is the variety. I’ve edited novels by authors as different as Ruth Rendell and Martin Amis, memoirs by Tony Curtis...and Kareem Abdul-Jabbar..." – Peter Guzzardi Peter has been a professional book editor for nearly 40 years. After getting his start in marketing, writing catalog copy in New York City, he moved to the editorial side where he eventually took the reins at Harmony Books, an imprint of Random House, Inc. Mr. Guzzardi has worked with some incredibly talented authors over the years, including Stephen Hawking on A Brief History of Time, Deepak Chopra on dozens of books, Douglas Adams on his Hitchhiker novels, Carol Burnett, Martin Amis, Arianna Huffington, and even Kareem Abdul-Jabbar. Like so many aspiring writers who "swear they're going to finally write that book," Peter decided to throw his hat in the ring and write about the wisdom he'd accumulated on his own journey. The result of that hard work is his recently published Emeralds of Oz: Life Lessons From Over the Rainbow, an apropos title for 2019, the 80th anniversary of the film classic, The Wizard of Oz. Emeralds of Oz is a book in the "...tradition of All I Really Need to Know I Learned in Kindergarten ... life lessons drawn from the most beloved movie of all time," and Carol Burnett said, "I loved this book as much as I loved the movie." This episode of The Writer Files is brought to you by the team at Author Accelerator. Author Accelerator book coaches give writers feedback, accountability, and support while you write, so you can get that your idea out of your head and onto the page. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. In Part One of this file Peter Guzzardi and I discussed: How he came to rub elbows with so many celebrity authors The unique skillsets of great editors and their importance to the publishing industry Why the challenges the author faced birthing his own book were so different than he could have imagined How he found courage in front of the blank page The importance of crappy first drafts and turning off your inner critic Show Notes: PeterGuzzardi.com Emeralds of Oz: Life Lessons from Over the Rainbow by Peter Guzzardi [Amazon] The Wizard of Oz at 80: how the world fell under its dark spell - Luiza Sauma for The Guardian Peter Guzzardi on Instagram Peter Guzzardi on Twitter Peter Guzzardi on Facebook Kelton Reid on Twitter Please click the PayPal Donate button to support The Writer Files with a secure PayPal donation

¿Te gustaría tener más confianza en ti? ¿Le has bajado el volumen a tu voz interior y escuchas con fuerza esas voces de afuera que te dicen qué hacer, cómo hacerlo, para que eres bueno (o no), etc.? Escucha este episodio y reflexiona junto conmigo sobre cómo nos desconectamos y dejamos de creer en nosotros mismos y dudamos de qué somos capaces, y toma acción hoy mismo para creer en ti y crear con confianza todo eso que deseas. Textos mencionados: Robert Fulghum, All I Really Need to Know I Learned in Kindergarten (Todo lo que necesito saber lo aprendí en el kinder) La conversación continúa en nuestro grupo de Facebook. Ahí te espero. Sigue en contacto conmigo: Instagram: @lilianaandrade.coach Facebook: @lilianaandrade.coach Sitio web: www.lilianaandrade.com ————— Suscríbete para escuchar los próximos episodios. ;) Y si te gusta, califica este podcast en iTunes. ★★★★★

On this week's Bittersweet Moment, Katy talks about the joys of play, and specifically, games. We are all familiar with simple childhood games, board games, and travel games, but what about games that spark your imagination and fuel your creativity? Katy's longtime friend Robert Fulgham, author of, among many others, All I Really Need to Know I Learned in Kindergarten, makes a brief appearance on this mini-episode to talk about “infinite” games. He puts it best when he says that the purpose of playing these games is “to add a quality of delight to the serious business of the world.” On this episode, you'll learn how to play an “infinite game.” Teach it to your loved ones tonight, and maybe you'll forget to look at your devices for a few hours, and have some unforgettable fun instead. -------------------------------------------- SPONSOR THE SHOW: Reach expats, future expats, and travelers all over the world. Send us an email to get the conversation started.  DONATE: Click here to send financial support to The Bittersweet Life via PayPal. (You can also find a Donate button on the desktop version of our website.) The show needs your support to continue.  JOIN THE CONVERSATION: If you have a question or a topic you want us to address, send us an email at bittersweetlife@mail.com. You can also connect to us through Twitter, Facebook, and Instagram – Better yet, tag #thebittersweetlife with your story for a chance to be featured! NEW TO THE SHOW? Don't be afraid to start with Episode 1: OUTSET SUBSCRIBE: Subscribe to the podcast to make sure you never miss an episode. WRITE A REVIEW: Leave us a rating and a written review on iTunes so more listeners can find us. BOOK: Want to read Tiffany's book, Midnight in the Piazza? Learn more here or order on Amazon. TOUR ROME: If you're traveling to Rome, don't miss the chance to tour the city with Tiffany as your guide! 

Jim and Jan start the show by paying tribute to Jan’s late mentor who exemplified the virtue of gratitude. Also discussed are ways to improve positivity, the power behind finding things to be grateful for, and practical suggestions for expressing gratitude.   Key Takeaways [1:46] At the funeral of his mentor, MG Bud Ahern, Jan reflected on how grateful he was to have Bud in his life. Bud was a civil engineer in the Air Force, a teacher, an athlete, a scholar, and foremost, a philosopher. [8:14] There are meaningful people and events in our life that we are grateful for, but sometimes it’s just a simple gesture or moment that can make us feel the most grateful. [8:44] It’s important to light the way for others to show them what we can be grateful on a daily basis for. [11:02] Two ways to improve positivity is to write a note to someone expressing your gratitude and to keep a journal of the positive things that happen throughout the day. [12:18] Four points from All I Really Need to Know I Learned In Kindergarten by Robert Fulghum: When you go out in the world, watch out for traffic. Hold hands and stick together. Be aware of wonder. Goldfish, hamsters, and white mice and even a little seed in a styrofoam cup, they all die and so do we. The biggest word of all: look. [13:56] It’s important for leaders to make sure their team is focused on what’s important. [16:06] Make sure you circle back and say thank you to those that help you along the way. [17:56] One of the ways we can express gratitude in a profound way is to listen to people. [19:26] The human touch is still exceptionally powerful as is a handwritten note.   Quotes “What’s a good life, and are you living one?” -Bud Ahearn “Are you ready to face your hypocrisy?” -Bud Ahearn “For whose good do you serve?” -Bud Ahearn “When we express gratitude, problems that were impossible become plausible.” “Nothing makes people feel more valued than being listened to.”   Instagram: @WeStudyLeaders LinkedIn: @TheLeadershipPodcast Facebook: @westudyleaders Twitter: @westudyleaders Website: The Leadership Podcast info@theleadershippodcast.com   Shawn Achor Ted Talk   Project Rescue - Are your projects causing you great pain?

Topic - Short Naps Make You Happy Robert Fulghum, who wrote the book, All I Really Need to Know I Learned in Kindergarten, is correct, at least when it comes to naps. Studies revealed that not only do naps of thirty minutes or less boost energy levels and increase creativity, they also make you happier. In the afternoon, between one and two-thirty, our body temperature dips which is the signal for sleep. Obviously, if you try to power through this, you're going to be cranky. If you nap for longer than an hour, you enter a period of deeper sleep which is interrupted and you wake up feeling groggy, disoriented and even sleepier than before. Naps of an hour's length also contribute to diabetes. But, a nap of thirty minutes or less can get you through the temperature dip and reset you for an afternoon of productivity and a positive attitude. I'm hoping corporate executives offer a nap room with cots, low lights and blankets. Are you smiling? --- Send in a voice message: https://anchor.fm/drclaudia/message

Bern and Louise are looking to be the best version of themselves, but isn't everyone? Tune into this episode of Dear Reader as our hosts trek into Self Help territory and discuss personal illuminations, books that help, and of course, sloths! Bern’s books: All I Really Need to Know I Learned in Kindergarten / Robert Fulghum The Seven Habits of Highly Effective People / Stephen R. Covey Sloth: The Seven Deadly Sins / Wendy Wasserstein Louise’s books: Ice Cream for Breakfast: How Rediscovering You Inner Child Can Make You Calmer, Happier, and Solve Your Bullsh*t Adult Problems / Laura Jane Williams How to Win Friends and Influence People / Dale Carnegie Get Your Sh!t Together / Ruth Field Music by Flapjack Industry Records (milesrecommends.com/label)

Over the years, Paper Napkin Wisdom guests have described ways for entrepreneurs to structure their business and life in a way that gears them for success. While some topics have been complex, today’s podcast gets us back to the basic. Serial entrepreneur Bill Dallas explains his guiding principles in business and life for the past three decades. “Pairing means with meaning is the only way to live a full life,” he asserts. “Means” refers to the problems entrepreneurs solve, while “meaning” describes the purpose behind their efforts. He believes that merging the two ideals is the key to successful entrepreneurship and a happy life. He started his businesses back in the 1980s in an old Victorian home. Back then, entrepreneurship was just barely in vogue.  “I had to apply meaning to the things I was doing on a daily basis, even when they weren’t things I necessarily enjoyed doing,” Bill recalls. By deriving meaning from even the most mundane of tasks, he was able to parlay that passion and become the founder of several lending companies across the United States. “When you apply meaning to what you do today, you feel successful in the moment and it propels you to success and creates exponential results,” he says. He also doesn’t believe in putting any energy into tasks that don’t revolve around the ultimate goal, stating that it’s a waste of energy. “When you apply meaning to your means, the problems you solve and things you learn will end up teaching you where you need to go,” he remarks. Bill has several nuggets derived from his years of experience. He believes in keeping things simple but intentional and authentic.  In fact, Bill gives each of his new employees the acclaimed Robert Fulghum title All I Really Need to Know I’ve Learned in Kindergarten. “We already know pretty much everything we need to,” he says, “Living this way will attract like-minded people.” He also believes that all entrepreneurs must embody four personas in order to be successful. “Act like an immigrant,” he says, “Have a chip on your shoulder, work hard and remember where you came from. You can’t be an entrepreneur and be entitled. ” Next, he urges entrepreneurs to be artisans and leave their mark on society. Thirdly, Bill advises entrepreneurs to act like a waitress or waiter, “They are the pinnacle of entrepreneurship. They know that their livelihood is dependent on the level of service they provide their customers.” Finally, he believes entrepreneurs should be coaches and serve as a mentor for their teams and fellow entrepreneurs. By embodying these traits and principles, Bill believes any entrepreneur will find success – and, more importantly, meaning within their success. “Life is simple, just not easy,” he says, “Entrepreneurs should want a rich life more than they want riches.” Let us know what you think on Twitter at www.twitter.com/WiseNapkin or via Facebook at www.facebook.com/PaperNapkinWisdom 

You only have two choices in life, Innovate or die.  Many companies have learned this fatal lesson over the years and became extinct.  Do you remember MySpace, Blockbuster or Circuit City?  They failed to innovate and were swallowed up by the competition.   Robert Kiyosaki, author of Rich Dad Poor Dad, say it best.  Doing more with less is a crucial principle to learn; especially if you are going to be in business in this rapidly changing world.” Bold leaders understand the importance of innovation.  Are you the person that gets excited about change?  Or are you the person who is satisfied with the status quo?  If you are the latter, you will soon become extinct.   Today we are going to look at one of the world’s most innovative companies.  Discuss their 8 pillars of innovation and discuss how you can use this information to transform your organization. In March of 1992 I was 2 months away from completing the most rigorous education and training program in the world.  I was about to graduate from the United States Air Force Academy.  I had dreamed my entire life about becoming an Air Force Pilot.  But unbeknownst to us the Air Force had different plans.  The Chief of Staff announced that over 60% of our class would be deferred and may have the opportunity to complete pilot training at a later date.  My dreams were crushed.  Emotions ran high and I really wondered why I had wasted the last 4 years of my life.  It was awful.  Little did I know how much this decision by the Air Force would positively affect my life.   As a brand new 2nd Lt I learned the importance of embracing change.  Eventually, I attended pilot training and spent 17 years of my life flying mission all over the globe.  The lessons I learned early in my career afforded me the opportunity to command 3 squadrons and reach my goals.     Being innovative means that you are quickly able to adapt and change with the environment.  No company on earth understands this better than Google.  Let’s discuss Google’s 8 Pillars of Innovation and how you can change your company to compete like never before. Have a mission that matters Work can be more than a job when it stands for something you care about.  People are more inspired and work harder when they follow a mission or a cause as opposed to an individual.  If people don’t believe in the mission, they work for a paycheck.  I can tell you from experience that this does not benefit your company.   Think about our young soldiers that put there life on the line everyday.  Most of them make less than $30,000 per year.  They step in front of bullets, jump on grenades to defend your freedom.  They don’t do it for the person in charge, they do it because the believe in the mission. No matter how ambitious the plan, you have to roll up your sleeves and start somewhere.  Have you ever heard the phrase how do you eat an elephant… one bite at a time.  Huge dreams and goals seem impossible at first.  You feel overwhelmed and many times don’t know where to start.  The challenge is to just start.  Once you take that first step and see progress it will motivate you to keep moving.  The journey will be amazing.  You will learn many lessons along the way.  The path may change.  Just don’t stop.  Keep moving towards that impossible goal and you will get there.   Think big but start small The best part of innovation? We get do-overs. Lots of them. Do not expect to be perfect on your first attempt.  You will continually refine your program, process, product and approach.  If you innovate through every iteration, you will remain relevant to your customers. Never stop learning and never stop innovating.  If you do, you will eventually become extinct.  We live in a rapidly changing world.  It moves fast.  Look for improvements every day to ensure success Strive for continual innovation, not instant perfection You never know where your next great idea is going to present itself.  Look everywhere.  This means that you are always seeking feedback, always soliciting news ideas and always innovating.  Some of the greatest ideas that I have ever generated have come from social settings.  As a young Lt, we were expected to be at the Officer’s Club every Friday night.  At first glance you might believe that this was “scheduled fun”, but it was more than that.  All of the commanders always showed up at the club.  We each had an opportunity to ask questions, challenge ideas and learn from our leaders.  These events strengthened our organization.  We developed bonds that enabled us to solve extremely challenging problems.  It also gave our leaders unique insights as to the daily challenges we faced.  I personally changed how our customer service division operated based on the feedback I received from our customers on Friday night.  This resulted in the organization winning multiple national awards.  Looking back I realize that looking for ideas everywhere enabled our team to be more efficient and more effective.   Look for ideas everywhere “I believe that imagination is stronger than knowledge. That myth is more potent than history. That dreams are more powerful than facts. That hope always triumphs over experience. That laughter is the only cure for grief. And I believe that love is stronger than death.” Share everything ― Robert Fulghum, All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts On Common Things...The 1st Item on the List is Share Everything Google’s employees know pretty much everything that’s going on and why decisions are made. Every quarter, Google shares the entire Board Letter with all 26,000 employees, and we present the same slides presented to the Board of Directors in a company-wide meeting. By sharing everything, you encourage the discussion, exchange and re-interpretation of ideas, which can lead to unexpected and innovative outcomes. Google tries to facilitate this by working in small, crowded teams in open cube arrangements, rather than individual offices. When someone has an idea or needs input on a decision, they can just look up and say, ‘Hey…’ to the person sitting next to them. Maybe that cube-mate will have something to contribute as well. The idea for language translation in Google Talk came out of conversations between the Google Talk and Google Translate teams when they happened to be working near one another. If you imagine it, you can build it, but you might be wrong.  Don’t be afraid to be wrong.  Try new things then use data to validate the idea.  You must believe that the impossible can become a reality.  If not, you will never be destined for greatness.  Just think if President had not challenged the nation to put a man on the moon in ten years.  Our space program during the 50s and 60s created more innovative products that are still used today than any other time in history.  Great companies give their team time for “blue sky” thinking.  It is during these times when most great ideas come to fruition.   What begins with intuition is fueled by insights. If you’re lucky, these reinforce one another. For a while the number of Google search results displayed on a page was 10 simply because Google’s founders thought that was the best number. Google eventually did a test, asking users, ‘Would you like 10, 20 or 30 search results on one page?’ They unanimously said they wanted 30. But 10 results did far better in actual user tests, because the page loaded faster. It turns out that providing 30 results was 20 percent slower than providing 10, and what users really wanted was speed. That’s the beautiful thing about data – it can either back up your instincts or prove them totally wrong. Spark with imagination, fuel with data There is so much awe-inspiring innovation being driven by people all over the globe.  You must look at your organization as a platform that enables anyone, anywhere, to apply their unique skills, perspective and passions to the creation of new ideas, products and features that align with your brand.  When extend collaboration outside of your organization, you grow your ability to generate new ideas, new applications and new uses for your company’s products.  More importantly you enable a free flowing feedback loop for you partners and customers.  By finding ways to work together, your organization can increase its flexibility, improve innovation and increase revenues.   Be a platform This is by far my favorite pillar at Google.  It is the challenge I present to every team I have led using one simple statement as each member joined the team.  “I challenge you to fail”.  I actually mentioned this idea to a hiring manager a few years ago and got a very quizzical look.  I honestly think this guy thought I was crazy.  He did not get it and I did not take a job with that organization.  When you give people in your organization permission to take chances and try new ideas you empower them to make decisions without fear of reprisal.  The young leaders in the organizations I had the privilege of leading never ceased to amaze me with their innovation.  Sometimes they did fail, but the amazing part of the failure was how much they learned.  If you are not failing then you are not pushing yourself hard enough.  More importantly, you are not learning, not getting stronger and not reaching your full potential.  You must always find a way to yes and resist the temptation to say no.  Do not let the fear of failure limit your future potential. Never fail to fail

What’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience. Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot! IN THIS EPISODE YOU’LL LEARN: The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it). The factor that should always determine who you target. The four audiences to launch your campaign with so you can generate momentum. The one thing all successful, new campaigns have in common. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Win a full-day marketing strategy session with Molly and Ryan and help a loving father regain the use of his legs Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner Press and hold link to visit the page Show Page Notes Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!  

Title: "All I Really Need to Know I Learned in Kindergarten” (Encore) Guest: Victor DeRose, College Student Description: Over 25 years ago, Robert Fulghum penned his best-selling book, “All I Really Need to Know I Learned in Kindergarten.” Today’s show explores the power of Fulghum’s principles—and their connection with Native wisdom. Refer listeners to: http://www.robertfulghum.com/

More than 25 years ago, Robert Fulghum's bestseller "All I Really Need to Know I Learned in Kindergarten" reminded us that the most basic aspects of life bear its most important opportunities. In today's chaotic, more challenging world it's more true than ever. Rev. Bill Marchiony looks at the spiritual aspect and how the first step of a Practical Prayer is as powerful as beginning with "Simon Says".

A week ago my daughter, Avery, came home from a church LEAD team party bubbling with stories of her friends.  She had a candy cane in hand and showed me the card with a poem about candy canes.  I'm sure you've seen it: Look at the Candy Cane What do you see? Stripes that are red Like the blood shed for me White is for my Savior Who’s sinless and pure! “J” is for Jesus My Lord, that’s for sure! Turn it around And a staff you will see Jesus my shepherd Was born for Me! They had a discussion about the real meaning of Christmas and what the season was about using the candy cane as a teaching tool. At the end, she said a kid asked, "What does the peppermint mean?" Which I thought was interesting that he asked that.  As I've mentioned in several other posts (here, here, and here,) I very frequently will smell fragrances/odors that are an indication of spirits that are operating.  (Yes, it's weird . . . but it's true.) I don't always know what the scent means, but sometimes I do either from someone else confirming it or through repeated situations. And mint is one scent I know absolutely, positively what it means. MINT = SALVATION When I smell mint, I know that the presence of the Holy Spirit is there to convict to the saving knowledge of Jesus. I'm sure that wasn't the intent of the original candy manufacturer, but it is a cool coincidence. History of the Candy Cane So I decided to research the history of the candy cane. One of the first articles I happened across was one extremely hostile toward Christianity on Snopes.  But the Wikipedia article actually had multiple references that agreed on the origin. In 1670, a song leader of a church in Cologne, Germany, was at his wit's end trying to maintain some semblance of order with the children during the living nativity in their worship service. Kids, Christmas, and animals in church.  What do you expect?   All sorts of exciting things can happen. He had to find a way to calm the chaos. So he did what every other adult that is not the parent does with children to keep them quiet . . . he gave them sugar. But he was smart about it.   He didn't just hand candy out in church . . . he knew the parents, and probably the pastor, just would not go for that at all. Instead he went to the candy maker and asked them instead of making it a regular straight stick of candy, to put a hook at the end to represent the shepherd's crook, thus tying it in with the nativity scene. Huge, HUGE hit. Churches across Germany began to also hand out candy canes during the nativity scene and it gradually spread to other areas of Europe. Candy Canes and Chaos The story of the kids, Christmas, and candy canes reminded me of Robert Fulghum.  He was a minister for many years, but he is best known for his essay, "All I Really Need to Know I Learned in Kindergarten."