Podcasts about b2c saas

Sean Tepper is the Founder and CEO of Tykr, a software that helps people manage their own investments with confidence. He originally created Tykr as an Excel sheet in 2016 to save time with investing. After four years, he made consistent returns ranging between 15% and 50% per year. In 2019 he started sharing this Excel sheet with other investors and everyone asked “When are you going to turn this into software to share with others?” Tykr took about one year to build and officially went live in 2020. Today, Tykr has over 8,000 customers in over 50 countries. Sean's website: https://tykr.com/   SuccessGrid Instagram: https://www.instagram.com/successgridofficial/   Show notes: https://successgrid.net/sg235/   If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid  

SummaryIn this Startup Business Podcast, learn how to scale a $100 million ARR SaaS company using strategies like founder-led sales and b2b vs b2c saas models. Expert insights from leaders in the industry!This podcast episode also dives a packed with valuable insights for founders starting their entrepreneurial journey. Mudassir sits down with Kevin Van Gundy, a seasoned tech industry veteran with experience at Neo4j, Trey, and Vercel. Uncover strategies for crafting winning pricing models. Understand the importance of segmentation, catering to different customer needs, and the potential of enterprise packages. Keep it simple and focus on clarity for easy customer understanding.Takeaways1Leadership and mentorship play a crucial role in personal and professional growth.2. Startups go through different phases, and it's important to adapt and learn from each stage.3. SaaS pricing requires iteration and flexibility, and it's important to prioritize goals and understand the market. Differentiate your pricing models based on the needs and buying motions of different customer segments.4. Consider offering enterprise packages for B2B products to cater to larger companies and drive higher average contract values.5. Simplify your pricing model to make it intuitive and easy for customers to understand and forecast costs.6. Product-led growth and sales-led growth are both valuable approaches, and the choice depends on the nature of your product and target market.7. Scale is not just about revenue growth; it involves managing complexity in various aspects of the business.8. When building a go-to-market strategy, founders should be willing to engage in founder-led sales to gain valuable experience and build important communication and leadership skills.9. B2C SaaS is more challenging than B2B SaaS due to the randomness and unpredictability of the market.Chapters00:00 Trailer02:07 Sponsored03:20 Kevin Van Gundy's Journey in the Tech Industry09:40 Lessons Learned from Neo4j, Trey, and Vercel21:30 Differentiating Pricing Models29:40 B2B Products and Enterprise Packages32:40 The Complexity of Pricing38:45 What to Include and Exclude in Pricing47:00 Understanding Scale51:10 Building a Go-To-Market Strategy56:00 The Challenge of B2C vs. B2B SaaS59:45 Maintaining Culture as a Company Scales01:05:00 The Blueprint for Starting a B2B SaaS Business01:16:11 Ritual01:18:12 ConclusionConnect with Mudassir

This episode is brought to you by Leadfeeder. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business. In the dynamic world of business, pricing plays a crucial role in determining the success of a product or service. Finding the right balance between value creation and pricing strategy can be the defining factor between a thriving business and one struggling to stay afloat. In this episode Sean Tepper sits down with Patrick Meegan the Managing Director at Investor Group Services. Pat explores key strategies and insights into pricing, with a focus on helping entrepreneurs navigate the complex landscape of setting prices effectively. One of the fundamental aspects of pricing strategy is understanding the buyer. By delving into what customers value, their willingness to pay, and the competitive landscape, businesses can tailor their pricing to align with customer expectations. Conducting market research and gathering direct feedback from customers can provide valuable insights into setting the optimal price point for a product or service. Key Timecodes (00:35) - Show intro and background history (03:03) - How to price a B2B or B2C SaaS business (05:43) - Deeper into his pricing strategies (07:01) - The importance of the value perception for the consumers (12:04) - How to talk about costs with clients (13:15) - Commercial break (Leadfeeder) (13:55) - What is his advice on raising prices (17:05) - How to generate value and prioritization (18:33) - The importance of proximity to collaborative customers (19:59) - Deeper into his philosophy and business strategies (23:30) - Few tactical examples (26:37) - A key takeaway from the guest (29:36) - Guest contacts

60% startups dont split equity 50-50The conversation with Peter Walker covers various topics related to startups, including structuring compensation packages, equity distribution among early hires, co-founder splits, raising capital, startup failure rates, and alternative financing options. Peter shares insights based on data from Carta, providing valuable information for founders and investors. The conversation highlights the challenges and opportunities in the startup ecosystem, particularly in the context of the changing landscape in 2023. Overall, the discussion provides valuable insights into the world of startups and venture capital. In this conversation, Peter Walker discusses various aspects of venture capital and startup funding. He provides insights into different funding rounds, including pre-seed, seed, and series A. He also highlights the changing valuations in the venture capital landscape. Peter shares his thoughts on concerns about investment in SaaS startups and the differences between B2B and B2C SaaS companies. He discusses the trends he is excited about in 2024, including the shift towards capital-efficient startups and the growth of hard sciences. Peter emphasizes the importance of data storytelling and shares his perspective on the future of AI. He also discusses red flags to watch out for in cap tables.Chapters00:00 Introduction00:38 Understanding Peter Walker's Background02:21 The Best and Worst Parts of Peter's Job03:44 Structuring Compensation Packages in 202307:11 Equity Distribution Among First Five Hires10:45 Factors Influencing Co-Founder Split and CEO Background15:09 The Impact of 2023 on Startups19:11 Raising Capital as a Success Metric21:34 Startup Failure Rates and Reasons for Closure25:24 Exploring Alternative Financing Options29:18 Evaluating Startups and Factors Influencing Valuation34:13 The Use of SAFEs in Fundraising36:25 Raising Multiple SAFEs and Conversion39:46 Comparison of Valuations in Pre-Seed, Seed, and Series A Rounds41:28 Pre-Seed and Angel Rounds42:28 Seed Rounds43:26 Series A44:46 Later Stage Rounds45:29 Investor Concerns about SaaS Startups46:43 B2B vs B2C SaaS Companies48:44 Future of Crypto, Web3, and AI50:43 Trends in 202456:19 Importance of Data Storytelling58:55 Cap Table Red FlagsConnect with Mudassir

What are the 3 TOP B2B SaaS Marketing Strategies? well, my next guest has a B2B SaaS that helps other SaaS and e-commerce companies grow through affiliate marketing. In this episode, he talks about how he bootstrapped this company and what marketing strategies have helped him grow his business the fastest. Please welcome, Arlen Robinson. Key Timecodes (00:42) - Show intro and background history (05:03) - Deeper into his background history and business model (13:39) - Understanding his business strategies (19:37) - A bit about marketing and B2B SaaS (26:08) - Deeper into his tactics to stand out in the market (29:43) - A bit about B2C SaaS strategies (35:12) - Understanding his affiliate marketing model (38:00) - Deeper into his numbers and market philosophy (23:46) - A key B2B SaaS marketing takeaway from the guest (44:20) - Guest contacts Payback Time Podcast A Podcast on Financial Independence. Hosted by Sean Tepper. If you want to learn how to escape the rat race, create passive income, or achieve financial freedom, you've come to the right place. Want to start investing in the stock market with confidence?

If you don't want to just create content, but you want to create iconic content, this episode is for you.  Though your brand might not be identifiable by the color pink, swirling font and long blond hair, there's so much we can take away from Barbie, the movie. Because Mattel created branded content that has lasted for over six decades - and the new movie with Margot Robbie has rejuvenated the brand appeal. Barbie, the movie, was part of a power play that would transform Mattel from a toy company into an IP company that manages franchises. With that in mind, we're taking a look at the movie that sparked so much anticipation around the world and brought in over $1.4 billion dollars globally.We're talking about B2B marketing lessons from Barbie with the help of the Director of Content Marketing at Mach49, Angelica Valentine. Together, we're discussing why you should market your brand literally everywhere, how to deliver your content the “right” way, and utilizing and leveraging product placement. So put on something pink for this episode of Remarkable.About our guest, Angelica ValentineAngelica Valentine brings a decade of marketing experience to her role as Mach49's Director of Content Marketing. She focuses on telling impact stories about the client outcomes and builds thought leadership programs to champion Mach49's expert perspectives. From international event management to customer stories to social media campaigns, Angelica leverages traditional and experimental channels to help the world's best firms accelerate growth that matters.Prior to Mach49, Angelica worked on the editorial team at fintech unicorn, Carta. She has also held marketing roles at several other B2B and B2C SaaS startups. In those positions, she focused on exponentially growing qualified leads by managing organic content marketing programs, securing media placements on sites like TechCrunch, and developing partnerships. Over the course of her career Angelica's work has appeared on Forbes, VentureBeat, SAP, Hacker Noon, and more.Angelica is an Oakland, California native and holds a BA in sociology and race and ethnic studies from Columbia University in New York City.About Mach49Mach49 is a growth incubator for global businesses. They partner with global businesses to build their growth engines through venture building, venture investing, strategic partnering, and targeted M&A. About Barbie, the MovieBarbie is about the classic toy having a wonderful time in her perfect world, Barbie Land, until she has an existential crisis. So she goes on a journey to experience the real world, and discovers the complexities of what it means to be truly human. The movie came out in 2023. It was directed by Greta Gerwig from a screenplay by herself and her partner, Noah Baumbach. It was produced by Margot Robbie's production company, LuckyChap, for Warner Brothers in association with Mattel. It stars Margot Robbie as Barbie and Ryan Gosling as Ken, as well as Kate McKinnon, America Ferrera, Michael Cera, Issa Rae, Will Ferrell, and more. The movie has broken many records, being 2023's biggest opening weekend; the largest opening for a female director ever; Warner Bros.' highest grossing domestic release in history. Barbie has also become the highest-growing movie of this year - 2023 - having brought in $575.4 million in the U.S. as of this week, according to Variety. It has already grossed $1.3 billion globally. It was expected to make $55 million its opening week, but it made $162 million. Mattel has recently launched Malibu Barbie cafés and announced partnerships with Bloomingdale's, Crocs, and Hot Topic.What B2B Companies Can Learn From Barbie: Market your brand everywhere. Barbie was marketed so pervasively before its release in theaters that it was hard to simply exist without seeing a Barbie ad, toy, billboard, meme, you name it. Ian says, “It was brilliant marketing, but it also enhanced the actual day of activity because you had so much emotion and excitement for the thing. And I think that's a lot harder to do in B2B. But if it is something really exciting and you are generating a lot of anticipation, then that's worth it.” Especially for a re-brand or a product launch, put your ads across channels and even in unexpected places, so your audience just stumbles across them.Deliver your content the right way. Marketers are usually under pressure to get content out quickly. But instead of rushing it out and saying “good enough”, make sure that it's done right. The right images, the right words, the right video clip, the right edits. Barbie wouldn't be Barbie if it had been directed by someone other than Greta Gerwig, or played by anyone other than Margot Robbie. Ian says, “The fact that they did wait, and they did it the right way, and they brought in the right writer and creator, they brought in the right lead, and the right cast, and doing it the right way, rather than trying to rush it out is a lesson too. it worked in their favor. That it was a standalone, massive, huge launch that is befitting of Barbie's legacy in America and the world.”Utilize and leverage product placement. Birkenstocks were featured in Barbie, which Angelica says was 1) very relatable, since she's a Birkenstock wearer. And 2), she says, “There's all the news about Birkenstock having an IPO. These product placements really work. I don't know the cause and effect relationship between the IPO and the movie, but clearly something had been in the works for a long time, and it definitely helped.” And Ian added that “women's Birkenstock sandals reportedly saw a 346 percent surge in sales after the movie.” So work with partners to have your products featured where they will gain a larger audience to improve brand awareness and increase sales.Quotes*”Barbie was a movie that had something for everyone. Children could go, my fiance's nieces went, and they're five and eight and had a great time. Their mom went and cried, probably at the same point that I did. So I mean, there really was just something for everyone.” - Angelica Valentine*”The holistic aspect of the marketing for this film definitely stood out to me. It seemed like there was no stone unturned. Like, if you like Birkenstocks or if you go to Burger King, there is something for you in this marketing campaign. I really feel like they thought of everyone.” - Angelica ValentineTime Stamps[1:14] Meet Angelica Valentine, Director of Content Marketing at Mach49[2:55] What does Angelica do at Mach49?[5:46] What's the Barbie movie about?[8:51] Behind the scenes: The making of Barbie[12:32] How is Barbie, the movie remarkable?[14:31] Discussion on Barbie's cultural impact[19:52] What marketing lessons can we take from Barbie, the movie?[26:46] How do you build anticipation in marketing?[28:12] The power of experiential marketing: The Barbie movie experience[29:47] The impact of brand collaborations in marketing[31:15] The power of product placement in marketing[35:20] The role of nostalgia in marketing[46:35] How does Angelica approach the challenge of measuring ROI in content marketing?LinksWatch BarbieConnect with Angelica on LinkedinLearn more about Mach49About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

My guest today is Sean Tepper, CEO @ Tykr and Podcast Host @ Payback Time Tykr is a stock screener and educational platform all-in-one, with a mission is to make investing easy for everyone. How does a B2C company work with B2B channel partners? We talk about how to create a win-win strategy with B2B channel partners to help drive massive growth! Here's what we talked about: 00:00 - Intro 0:14 - In stock markets and personal finance 6:10 - Creating software for value investing with beginners in mind 12:45 - Cutting through financial noise and investment advice 15:48 - Growth strategies for a low-touch B2C SaaS company 20:31 - Affiliate marketing strategies and YouTube content 26:29 - YouTube optimization strategies for creators 34:28 - Partnering with affiliates in B2B marketing 38:03 - Elon Musk's leadership style and Twitter acquisition 42:58 - Financial freedom and passive income And questions for us?? Find more information about Sean using these links: https://tykr.com/ https://www.linkedin.com/in/seantepper/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Welcome to Episode 567 of the Yeukai Business Show. In this episode, Yuliya Gorenko, a marketing communications expert, shares a strategy for developing a powerful influencer marketing campaign that enhances the brand image and contributes to business growth. If you want to learn about the aspects of influencer marketing, tune in now! In this episode, you'll discover:  How to find the right influencers for your campaign?How to do influencer outreach?How to measure the success of your influencer campaign? About Yuliya Gorenko Yuliya Gorenko is a marketing communications expert with over 10 years of proven track record in public relations and influencer marketing. Her hands-on marketing expertise extends to various industries, including consumer goods, mobile apps, B2C SaaS, and enterprise software. She's worked with over 30 brands globally, including L'Oreal, Garnier, Maybelline New York, Hotspot Shield VPN, Turnitin, and DeleteMe. In 2020, Yuliya started Mischka Agency – a marketing communications boutique that helps brands deliver their vision to the world. Originally from Ukraine, she now lives on the West Coast of the US. More Information Learn more about the aspects of influencer marketing at https://mischka.agency/ LinkedIn: https://www.linkedin.com/in/yuliya-gorenko/  Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on How to Expand Your Business, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

Yuliya Gorenko“Marketing Communications expert with 10+ years of experience in PR, influencer marketing, and communications.”About MeHI! I'm a marketing communications expert with over 10 years of track record in public relations, influencer marketing, and communications. My hands-on marketing expertise extends to various industries, including consumer goods, mobile apps, B2C SaaS, and enterprise software.I've worked with over 30 brands globally, including L'Oreal, Garnier, Maybelline New York, Hotspot Shield VPN, Turnitin, and DeleteMe.In 2020, I started Mischka Agency - a marketing communications boutique that helps brands deliver their vision to the world. Since then, I've been featured in AdExchanger, SeoBuddy, and Business2Community.I am passionate about developing powerful communication strategies that elevate the brand image and contribute to business growth. In my free time, I enjoy social psychology literature and volunteer for humanitarian projects in my native country of Ukraine. I am also an Executive Board member of Kulbaba – a 501(c)(3) organization that raises funds for people affected by Russia's war against my home country of Ukraine.I can speak about the ins and outs of influencer marketing campaigns, as well as about applying my marketing communications skills to charitable work.Past speaking: https://www.enago.com/see-the-future/conference-2021/speakers/yuliya-gorenko/The Doctor offers a complimentary website analysis, or a custom software open door session with Amplifi Labs: mick.smith@amplifilabs.com.Burning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubehttps://www.linkedin.com/in/gmicksmith/

Dive into the world of B2C SaaS with Itamar Falcon, CEO of Coho AI, as we explore the transformative role of AI in the industry. From trends and challenges to opportunities and product-led growth strategies, get a comprehensive view of how AI is reshaping business models and driving revenue potential. Don't miss this deep dive into the future of B2C SaaS! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tonyphoang/message Support this podcast: https://podcasters.spotify.com/pod/show/tonyphoang/support

Deepa Goyal got excited when she saw her first API product and has been working in API products ever since. She's worked for companies like Twilio and Paypal and is now Product Strategy Lead for Postman. She was disappointed at the lack of PM-specific resources, so decided to solve this with her new book "API Analytics for Product Managers". We spoke about API product management in general, and what it takes to be successful with API products. Episode highlights:   1. APIs are technical but there's a user-centric way to explain them APIs at their heart are simply the way that different applications talk to each other. For example, Uber talking to Google Maps or talking to PayPal. They enable seamless integration of a product ecosystem. 2. Yes, APIs need Product Managers (even internal APIs) It's important to have a customer-centric approach & strategy for APIs. You need to make sure that they're discoverable, useful & provide value. This is also true for internal APIs... internal users are your customers too! 3. There are definitely differences when managing API products For example, you can't track people's user journeys as easily. You often don't have the same visibility. It can also take a long time to go from initial discovery to actually receiving value from your product. 4. It's important to define API product value and measure it Sometimes value is obvious and sometimes it's not, but it's important to define what "value" means for your users (it's probably not just "number of API calls") and work out ways to measure that so you can optimise it. 5. There are differences in API product management, but your basic job is the same You're still speaking to users, focusing on their use cases & delivering value. The way that you express this may be different but, ultimately, an API product manager is still a product manager! Buy "API Analytics for Product Managers" "API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development." Check it out on Amazon. Contact Deepa You can connect with Deepa on Twitter or on LinkedIn.

In this episode of SaaS Origin Stories, Phil speaks with Scott Hurff, Founder and Chief Product Officer at Churnkey, a SaaS product that fixes every type of churn for you, supercharges all aspects of customer retention, and optimizes your company's growth. They explore Scott's journey to founding and growing Churnkey, the differences between running a B2B versus a B2C SaaS company, and what every SaaS founder should do to scale a successful business.Guest at a Glance:Name: Scott HurffAbout Scott: Scott Hurff is a product maker, designer, and writer. He is the Founder and Chief Product Officer at Churnkey, a SaaS product that fixes every type of churn for you, supercharges all aspects of customer retention, and optimizes your company's growth. Before Churnkey, Scott was the Founding Designer and Head of Design at Casa, Director Of Product Design at Philosophie Group (now InfoBeans), and Product Manager and Lead Designer at Tinder.He wrote Designing Products People Love, a book that highlights how product designers work at places like Twitter, Product Hunt, Facebook, and more. He is a keen writer who works on science fiction stories and is a member of the Sudowriters' writing group. In 2019, Scott graduated from the Taos Toolbox workshop.Scott on LinkedInScott's WebsiteChurnkey on LinkedInChurnkey's WebsiteTopics we cover:How does Churnkey handles retention for you?What can SaaS founders do to reduce their churn?The difference between running a B2B versus a B2C SaaS companyInsights for SaaS founders to succeedKey Takeaways:Cracking the Customer Churn CodeReducing customer churn is a top priority for every company, particularly in the SaaS industry. To tackle this issue, start by identifying the customers who haven't paid for two months but are assumed to be interested in continuing their subscription. This step alone can reduce churn by twenty to forty percent.Additionally, launch a well-designed survey at the point of cancellation to understand why customers are leaving. It's crucial to ensure that the survey is discreet, thoughtful, and crafted to elicit valuable feedback.To further decrease churn, consider implementing a cancel flow and regularly review as a team why customers are leaving on both the product and customer success sides. Make this an ongoing part of your routine and iterate as necessary to keep improving.“De-stigmatize the notion that that data can't be helpful because it's biased, and I think you'll make some great gains.”B2B Versus B2CWhen running a B2B company, you develop a more personalized relationship with your customers compared to B2C, where the focus is on scaling. B2B companies concentrate on resolving specific problems at a more human level. Additionally, B2B SaaS companies typically have smaller and more proficient teams, while B2C companies tend to have a more pronounced separation and specialization of various functions as they grow. However, some B2B founders make the mistake of adopting B2C practices that they believe would work similarly. This is not always the case. If you run a B2B company, your priority should be finding ways to connect with your customers as efficiently as possible.“You have to go through the process and figure out what not to do. Take the wins and then go in and build something of your own and build it your own way.”Wisdom for SaaS FoundersBe open to fundraising and showcasing your product. You won't know if it works if you don't try. Without trying, you won't know if it's effective and capable of scaling. Avoid assuming that your efforts are not good enough. Instead, consider it a motivation to drive you and your company forward. Going through the process can help in identifying your values, abilities, and limitations.“We didn't know if this was gonna work at scale. It's working now. And maybe there's that part of us that we don't want to be told that what we're doing is not good enough.”

In this episode of Confessions of a B2B Marketer, we're joined by Alex MacCaw of Clearbit. We get Alex to share some underground B2B growth strategies that the implemented at Clearbit. He then shares what's working in the B2C SaaS marketing space as Reflect just hit $20k MRR!

In a special episode for Simblified, we turn the spotlight on Sidin Vadukut. Join us as the OG funny man of the internet who can turn travails of south Indian men into pails of fun, the consultant who makes you exultant, the foreign correspondent with a stunning frontend, the most charismatic numismatics expert, tells us about how his many careers have panned out, the choices he made, the role of luck and more. Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified.A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit, and Tony attempt to deconstruct topics with humor (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humor", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go".Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified!You can contact the hosts on:Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltradesNaren: twitter.com/shenoyn / instagram.com/shenoynvTony: twitter.com/notytony / instagram.com/notytonySrikeit: twitter.com/srikeitSee omnystudio.com/listener for privacy information.

Every investor dreams of spotting the next unicorn business. But it takes a seasoned pro with a wealth of industry knowledge to identify the unique characteristics that make or break an early-stage SaaS business.  Artem Gassan is one of these experts, having scaled and invested in over 50 SaaS companies, including a unicorn business now worth over $2 billion. He not only knows how to identify SaaS businesses with huge potential, but he also knows how to take early-stage SaaS companies from zero to hero. In this episode, we soak up Artem's expert advice as he joins us to discuss the building blocks of a successful SaaS business.  We dissect why almost 70% of early-stage SaaS companies don't reach their second round of funding as well as where businesses go wrong when trying to engage with customers on LinkedIn. Artem explains why trust is a vital part of attracting and retaining customers, and he breaks down the core operational differences between B2B and B2C SaaS businesses. We also dive into the importance of calculating and tracking your sales velocity and Artem outlines a step-by-step guide to creating a powerful go-to-market strategy. According to Artem, “There are four key elements to a great go-to-market strategy. First, build trust through thought leadership content. Second, create product-led growth elements. These are things like calculators or diagnostic tools that give consumers value and a sneak peek into the product without purchasing the product. Third, optimize your pricing and make it clear, and transparent. Finally, simplify your onboarding process and measure everything that you do.” Whether you're an investor looking for the next big thing, or a SaaS founder trying to accelerate your growth, you are sure to find bucketloads of helpful tips and tricks in this episode! Topics Discussed in This Episode: A rundown of Artem's background and entrepreneurial journey so far (03:00) Why the SaaS industry resonates with Artem (05:05) The unicorn business that Artem became an early investor in (08:53) Sales velocity is the most critical metric to the health of a SaaS startup (12:11) The differences between B2B and B2C SaaS (20:25) How B2B SaaS business should build trust with enterprise customers (24:45) Common mistakes people make when engaging with customers on LinkedIn (32:25) The building blocks of an effective go-to-market strategy (36:54) When to use gated content vs ungated content (47:33) Why 70% of early-stage SaaS companies never reach round 2 of funding (52:56) Emerging trends in the SaaS industry (1:0020) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Lead Impact Artem's LinkedIn Ten Types of Innovation: The Discipline of Building Breakthroughs - book by Larry Keeley The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - book by Steve Blank You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling - By David Sandler Sit back, grab a coffee, and learn about the key metrics that make up a successful SaaS business. 

Every investor dreams of spotting the next unicorn business. But it takes a seasoned pro with a wealth of industry knowledge to identify the unique characteristics that make or break an early-stage SaaS business.  Artem Gassan is one of these experts, having scaled and invested in over 50 SaaS companies, including a unicorn business now worth over $2 billion. He not only knows how to identify SaaS businesses with huge potential, but he also knows how to take early-stage SaaS companies from zero to hero. In this episode, we soak up Artem's expert advice as he joins us to discuss the building blocks of a successful SaaS business.  We dissect why almost 70% of early-stage SaaS companies don't reach their second round of funding as well as where businesses go wrong when trying to engage with customers on LinkedIn. Artem explains why trust is a vital part of attracting and retaining customers, and he breaks down the core operational differences between B2B and B2C SaaS businesses. We also dive into the importance of calculating and tracking your sales velocity and Artem outlines a step-by-step guide to creating a powerful go-to-market strategy. According to Artem, “There are four key elements to a great go-to-market strategy. First, build trust through thought leadership content. Second, create product-led growth elements. These are things like calculators or diagnostic tools that give consumers value and a sneak peek into the product without purchasing the product. Third, optimize your pricing and make it clear, and transparent. Finally, simplify your onboarding process and measure everything that you do.” Whether you're an investor looking for the next big thing, or a SaaS founder trying to accelerate your growth, you are sure to find bucketloads of helpful tips and tricks in this episode! Topics Discussed in This Episode: A rundown of Artem's background and entrepreneurial journey so far (03:00) Why the SaaS industry resonates with Artem (05:05) The unicorn business that Artem became an early investor in (08:53) Sales velocity is the most critical metric to the health of a SaaS startup (12:11) The differences between B2B and B2C SaaS (20:25) How B2B SaaS business should build trust with enterprise customers (24:45) Common mistakes people make when engaging with customers on LinkedIn (32:25) The building blocks of an effective go-to-market strategy (36:54) When to use gated content vs ungated content (47:33) Why 70% of early-stage SaaS companies never reach round 2 of funding (52:56) Emerging trends in the SaaS industry (1:0020) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Lead Impact Artem's LinkedIn Ten Types of Innovation: The Discipline of Building Breakthroughs - book by Larry Keeley The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - book by Steve Blank You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling - By David Sandler Sit back, grab a coffee, and learn about the key metrics that make up a successful SaaS business. 

There are currently around 30,000 SaaS companies providing services to 14 billion SaaS customers around the world. With the growing number of software companies opening left and right, is it worth it to start building your own? In this episode, Raul welcomes Corey Haines, the cofounder of SwipeWell and the Founder of Swipe Files, to talk about the profitability of acquiring customers in the software and SaaS industry. He also talks about using their platform to help people save and organize marketing examples. Corey believes that copywriting is essential for marketers and entrepreneurs and that live events and communities are important for product growth. Who's The Guest? Corey Haines is the cofounder of SwipeWell (the only tool dedicated to helping you save, organize, and reference marketing examples) and the Founder of Swipe Files (a newsletter and community to help SaaS founders and marketers create predictable and consistent MRR). He was previously the Head of Growth at Baremetrics and the first marketing hire at Cordial. He's consulted and advised dozens of SaaS startups on marketing and growth. Episode Highlights Who's the Guest: Introducing Corey Haines Exploring the issues with CAC versus LTV Ratios Calculating the lifetime value for subscription-based products Impact of customer acquisition costs on business profitability Cash flow and product-led growth strategies in software and SaaS The challenges of measuring software sales performance B2C SaaS and the demand generation strategies for SaaS companies Exploring Relationship-Based vs. Community-Based B2B SaaS marketing strategies Understanding the power of copywriting and the benefits of persuasive writing How to use copy-pasting to create resonate copywriting Exploring the benefits of building a SaaS and a software company What it looks like finding a cofounder Benefits of a swipe file for creative inspiration The creative solutions of SwipeWell Tips for SaaS founders who are planning to build in public   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Corey Haines https://swipewell.app https://swipefiles.com https://coreyhaines.co https://twitter.com/coreyhainesco    Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Should you build a B2B or B2C business model? What are the main differences between B2B and B2C SaaS? In this audio pulled from a recent YouTube video, Rob explains how business-to-business and business-to-consumer SaaS models work and which will make you the most profit... Choose wisely. Links from the pod: MicroConf Mastermind Matching Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

Today, Sachin speaks with Jared Yellin, a serial entrepreneur who is highly passionate about making the world a better place, and who follows his dreams, no matter where they take him. Jared is bold and speaks his truth. He inspires Sachin and thousands of other people. Jared has been of service to Sachin's community for many years.   Learn about a totally disruptive way to make the world a better place through technology with Jared and Sachin. If you've ever had a great idea but lacked the technical skills to make it a reality, this interview is for you!   Key Takeaways: [1:02] Sachin welcomes listeners to Perfect Practice. Today, Sachin is speaking with Jared Yellen. Sachin introduces Jared and thanks him for joining the podcast.   [3:00] Jared realized at an early age he was “perpetually and utterly unemployable” so he went all in on entrepreneurship. He's a non-technical tech founder. He is not an engineer. He knows how to write direct-response marketing copy and he knows how to sell. Doing everything he could possibly do wrong, he built a B2B SaaS platform and it's a pretty successful company.   [3:53] Jared outsourced his software development to a Boston, MA firm for $750K over 10 months. Jared self-funded it. It ended up taking over two years and over $2 million before he could launch. Then he learned about technical debt, from engineers cutting corners and making bad decisions, or debt. With enough debt, the project will implode. His project imploded.   [4:45] Jared still felt there was a need in the market for his solution, but he learned not to outsource early-stage software development. He started building a team. He hired a CTO with national and international experience who lived in Jared's town. They built a software development team in the U.S., Canada, and India. The CTO was originally from India.   [5:24] The India team was made up of contract workers, which put the workers at a disadvantage in India for being able to bank, so they kept leaving the team for full-time work. So Jared opened a company in India in 2017 to hire the team. He used the company as a magnet for good talent.   [5:49] That company is SYNDUIT, a marketing software company for small business owners, now with tens of thousands of paying users, across 30 industries.   [6:14] Around two years ago, Jared realized he was obsolete at SYNDUIT. He was proud of the milestone but he wondered what to do next, at age 35 with a young family. He decided this next chapter had to be his moonshot. He had to do something that would shake up the world or go down trying.   [6:50] Jared then had a “calling” moment. The calling was to do what he had just done at SYNDUIT, 10 thousand more times over the next 10 years. He didn't know what it meant but he knew not to negotiate against a calling, but just go with it. He didn't ask questions.   [7:13] Jared called up his CTO from SYNDUIT, and his Director of Operations, Katie, and talked the idea over with them, to build, scale, and sell 10 thousand tech companies over the next 10 years. They said they were in, because it was Jared, but they had no idea what he was talking about, so he explained it to them.   [7:41] Jared planned to launch a tech ecosystem, where entrepreneurs from around the world can pitch their tech ideas in the “napkin sketch” concept phase. Everything that exists today started as an idea. Jared wanted to hear ideas from around the world pitched in a safe environment.   [8:22] What Jared was looking for was the right person with the right idea, in the right market, and with the right business model. When those four things are present, he would co-found a company with that entrepreneur. They would both have equity in the company so their values would be aligned. They would build the company, everything included, at cost.   [8:53] About 97% of the initial costs for the minimum viable company would be provided at cost in India by SYNDUIT. Jared launched Project10K committed to building, scaling, and selling 10 thousand tech companies over the next ten years, while ensuring that every entrepreneur he says yes to has the support and infrastructure to achieve product-market fit.   [9:26] Product-market fit is defined as having $10,000 a month in recurring revenue. If you achieve that milestone, you can raise capital, make strategic alliances, and find other opportunities. In their first two weeks, Project10K founded seven companies. It gave them the opportunity to tune the processes. The team scaled from 12 people to over 100 people.   [9:58] About 15 months ago, they stepped on the gas and have not looked back. Thousands of entrepreneurs have gone through this process from a variety of nations. Project10K co-founded around 150 companies in the first year. Project10K does a lot of testing on the front end, so by the time they say yes, there's a high probability of the outcome of build, scale, and sell.   [11:01] The goal is to sell viable businesses within 18 to 24 months of founding. It's working, and Jared's certainty about their ability to execute is 11/10. They have a very strong leadership team, a profound ecosystem of co-founders, investors, and overall strategic people, and a ton of attention from athletes, celebrities, politicians, family offices, tech incubators, and foundations.   [11:42] The reason Project10K has so much attention is the impact they have had. They're democratizing and decentralizing the tech industry. Their portfolio is diverse. There are more women ad founders than men. Most ethnicities are represented. The youngest founder is 11 and the oldest is 77. There are high-school dropouts and Ivy League graduates.   [12:13] Project10K is actualizing dreams. People have dream tech ideas but they don't know where to go with them. Project1K provides a working home for them.   [12:49] Jared stands for leveling the playing field. Project10K enables people at the idea stage to have a business home. The process starts with them pitching their idea. Founders whose ideas have the most viability are invited to due diligence. If Project10X sees enough potential, it will co-found a company with the entrepreneur.   [13:27] Jared invites Sachin to be an ambassador for Project10K for his large audience of entrepreneurs. Jared invites any listener with a B2B or B2C SaaS idea to go to Project10K.com/Sachin/ and schedule your complimentary pitch. This is a free offer to Sachin's listeners only to pitch their idea to Project10K. It's a five-minute pitch to the team.   [14:39] A video, a manual, and a presentation template where you plug in your idea prepare you to make the pitch. There's no app idea that's too early. Don't do market research, just pitch it. If the team sees a viable idea, they will invite you to due diligence where research is done.   [15:24] Project10K also democratizes investing. You don't have to be accredited to invest in these private opportunities, thanks to an arrangement with Wefunder.com. Find out how to invest $1,000 or more by going to Wefunder.com/Project10K/. Watch the video and read about what Project10K does.   [17:30] Sachin loves this opportunity for investors, whether or not they are accredited, and that Project10K is inclusive of every entrepreneur's ideas.   [19:18] Jared shares the story of Crystal Morrison, Ph.D., now a non-technical tech founder. When her child was born on the spectrum, she put her career on pause. She wanted to be a full-time mother to her child with needs. She found that being a liaison between all his therapists was exhausting though. That led to the idea of Meerkat Village, launching very soon.   [20:48] Meerkat Village is a platform where a family that has a child with special needs can set up a village to support that child. OT, speech behaviorists, grandparents, and others collaborate in the app to share resources, documentation, food trackers, and more to support that child in one location. It's a new category of software, village-driven care. There are a lot of use cases.   [21:37] Jared shares another story. Dr. Stephanie, a dentist, wanted to know what was draining time and money in her office. She talked it over with her staff. They told her it was missed appointments that don't reschedule. She discussed it with other dentists. Between 7 and 12 percent of revenue is lost by appointments that are missed and not rescheduled.   [22:46] The new app goes to the waitlist and starts sending out text messages to the waitlist any time an appointment is canceled. In the first month of Dr. Stephanie testing this software, she recouped $7,000 of revenue she would have lost.   [23:31] What Project10K focuses on is not building exponential change, it's making an incremental difference. They make practical solutions to everyday challenges in people's personal or professional lives. There are tens of thousands of these challenges across every industry. Jared mentions some of the industries using Project10K, including wellness.   [24:59] Project10K's portfolio is very diverse. They look for ideas that have a financial model attached. The whole thesis is subscriptions. If you start up and get 10 users to pay you $100 a month, you're going to make it. If it's a free solution, you have to sell to investors, and that's a  hard sell. With a business model, you can build it quickly in the market.   [26:22] This is a new standard of entrepreneurship. Jared realizes this project is bigger than he is. All industries, to date, have been disrupted. Innovation comes in and creates a new level of efficiency. Entrepreneurship has had a one to two percent success rate for thousands of years. Project10K is disrupting the model of entrepreneurship by providing an ecosystem of support.   [28:48] Every company in the Project10K ecosystem is there in service of each other. This allows them to bring entrepreneurship from a one to two percent success rate to a 40 to 60 percent success rate and a 100% transformation rate. Even if the startup is not sold, the individual will transform. Jared wants entrepreneurs to have it all, including family life success.   [30:00] Project10K does not attract the 21-year-old graduate living in a house with 14 friends and working around the clock. They attract mature professionals who have found inefficiency in their industry that they want to solve. They have families. Their children are seeing their mom go after her moonshot. In three years, she will sell the company for, say, $11 million.   [30:34] Selling the company will radically change the economics of the household, but it will also show the children that anything is possible. They just saw their mom prove it. This is a new standard for entrepreneurship and it reduces the severe pain that entrepreneurship is cousin for so many people.   [31:25] Sebastian, the 11-year-old entrepreneur, is a student of personal development. He's reading Think and Grow Rich. He's home-schooled. His passion is Legos. But once he takes apart the model, pieces disappear. His app is a phone app that scans the Lego pieces, inventories them, and tells you what you can build. Phase 2 will be a marketplace of rare pieces.   [32:28] Sebastian has an unfair advantage; Jared knows the Chairman of Lego. He knows about this app that Sebastian is co-founding! Besides working with Project10K, Sebastian has built a successful YouTube channel. You can invest in Sebastian's app at Wefunder.com/birdi/.   [33:01] The team is everything. The alternative to the right team is a dream that does not get realized. Jared says most ideas either are never pursued or are pursued too far without due diligence, and they fail. Project10K brings discipline to the space of early-stage tech. When they say yes, within 90 days, they launch a minimum viable company to generate cash flow.   [34:09] Then they put a fanatical focus on it to hit a recurring monthly income of $10,000 within the first 90 days. That's market fit. That allows them to fundraise, build strategic alliances, and provide a predictable path for the entrepreneur to follow with the support of Project10K.   [34:57] At 5:00 p.m. for Jared the business goes away and he is with his children until they go to sleep. Then he is with his wife until she goes to bed. Then he puts in 90 minutes to prepare for the next day and is up early to go to the gym the next day. Everything is scheduled. That discipline helps him get everything done.   [39:25] Jared shares links for people who want to pitch their ideas or invest: Project10K.com/Sachin/. Invest for as low as $1,000 at Wefunder.com/Project10K/.   [40:37] Sachin thanks his friend Jared Yellen for joining the podcast today.   Mentioned in this episode Perfect Practice Live SYNDUIT Tesla Wefunder Meerkat Village Peter Diamandis Wellness Window Think and Grow Rich, by Napoleon Hill Lego Wefunder.com/Birdi/   Jared Yellin Bio:Jared Yellin is a parallel entrepreneur who focuses on launching companies that even the playing field. From marketing solutions to educational platforms, simple sales training, and so much more, Jared has supported over 100,000 small business owners over the past 10+ years. He brings a depth of knowledge on marketing and scaling a business (while “having it all”) that is not only diverse but is also extremely practical and proven. In fact, his no-nonsense style of growth allows people of all levels to thrive when it comes to meeting and exceeding their goals. Jared has a number of life-altering companies including SYNDUIT, the first marketing platform with content for your industry that is currently supporting over 40,000 small businesses from around the world. In June of 2020, Jared declared a new moonshot… Build, scale, and sell 10,000 tech companies in 10 years which led to the birth of Project 10K, the first tech ecosystem that co-founds tech companies with entrepreneurs from around the world. Jared is most proud of being a father of two beautiful children, Taylee and Ryker, and he has committed his life to do whatever possible to create more freedom with his kids and beautiful wife, Lindsay.   On Jared's tombstone, it will read… "The man who helped other people accomplish more than they ever deemed possible while he, himself, accomplished the impossible that no one ever knew."   Connect with Jared: Website: Jaredyellin.com Facebook: Facebook.com/JaredIYellin Instagram: Instagram.com/jaredyellin/?hl=en LinkedIn: LinkedIn.com/in/jaredyellin Twitter: Twitter.com/JaredYellin?s=20&t=s7Lhb5vys5ZYmnaGqKTYZg YouTube: YouTube.com/channel/UClo7fdQ5d-ZejetjQgTm28A TikTok: Vm.tiktok.com/TTPdSS5Mvw/   Pitch your idea to partner with us on this dream project here: Project10K.com/sachin/ Co-author with us for an investment as low as $1,000 at Wefunder.com/Project10K/   More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live sachin@becomeproof.com To set up a practice clarity call and opportunity audit   Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community, and Get Paid What You're Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done

Today on That Tech Pod, Laura and Gabi speak with Amit Modi. Amit is the CTO and CISO at Movius MultiLine, a trustworthy company heading mobile, voice, text, and WhatsApp communications within businesses and their customers worldwide. Amit is an entrepreneur, leader, a visionary, and technology executive who has successfully patented and commercialized innovation in security, mobility, conversational AI, large scale cloud infrastructure, and B2B & B2C SaaS platforms in highly regulated industries.

In this episode, we're talking to Ken Babcock, Co-Founder of Tango. Tango is a platform for building beautiful step-by-step how-to guides with screenshots, in seconds.   Ken talks about meeting his co-founders at Harvard Business School and how the project got started, and we go on to discuss how well-defined processes and documentation can make a company much more scalable. How has the pandemic and the rise of remote work affected the need for clear instructions and documentation?   We talk about how SaaS companies can help other businesses transition to the digital world and the role well-documented processes play here. Is there a difference between B2B and B2C SaaS companies when it comes to digital transformation? We also discuss how companies might sometimes grow too fast and hinder progress this way.   Finally, we talk about the pros and cons of VC funding and what the near future holds for Tango.   This episode is brought to you by Qrvey The tools you need to take action with your data, on a platform built for maximum scalability, security, and cost efficiencies. If you're ready to reduce complexity and dramatically lower costs, contact us today at qrvey.com. Qrvey, the modern no-code analytics solution for SaaS companies on AWS. 

Our podcast host and conversation-starter, Maia Morgan Wells, gets into B2C SaaS marketing with Asaf Rothem, CMO of Seeking Alpha. Formerly at companies like Wix and BrightInfo, Asaf is now leading a team of 40 in the competitive investing scene, with eyes on the all-important KPI of company ARR. Find out how Asaf helps his team to hit their goals without burning out on this episode of The Marketing Hero podcast by ClearPivot.

Did you know that 40% of ad campaigns don't work? Most people are making business, advertising, and marketing decisions based on feelings which lead to poor results. The question is, how do you fix this problem? My next guest runs a neuromarketing research firm that helps B2C businesses determine what ads attract the most attention, which products sell over others, and which landing pages have the highest conversion rates. If you have a B2C SaaS or e-commerce business, you'll find some great takeaways in this episode. Please welcome Tim with Unravel Research.

This week on Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, the Director of Product Marketing at Teachable. She has over 11 years of experience in B2B and B2C SaaS, IoT, CPG, and consulting, and is also a tech and product marketing career coach, helping high-achieving individuals find and land their dream roles.The pair discussed how anyone can make the transition into product marketing, even without prior experience, and the differences between what being a product marketer means at different companies, whether they are B2B, B2C, SaaS, a startup, or a mature business.

This week on Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, the Director of Product Marketing at Teachable.  She has over 11 years of experience in B2B and B2C SaaS, IoT, CPG, and consulting, and is also a tech and product marketing career coach, helping high-achieving individuals find and land their dream roles. The pair discussed how anyone can make the transition into product marketing, even without prior experience, and the differences between what being a product marketer means at different companies, whether they are B2B, B2C, SaaS, a startup, or a mature business. 

Ece Kural is an entrepreneur, the CEO and co-founder of Scrintal.  At Scrintal as the CEO of a B2C SaaS product, Ece has both growth and product responsibilities, making sure that month on month continues steadily and the product roadmap is aligned with the company goals. Prior to Scrintal, Ece received her PhD in climate change, has 7+ years experience in academic and commercial research. In this episode:1. Ece describes her experience in research and academics that led her to start Scrintal.  Her challenges with extracting reserach from audio, video and text to make learning, studying and reserach easier gave her the idea to start Scrintal.2.  University students and researchers are in constant need of making sense of a lot of content.  These are the early target groups for Scrintal.  3. Ece describes competitors in this market which include the intersection of note taking, personal knowledge systems and resarch oriented software.4. Ece shares her lessons learned - mainly talking to customers and understanding their values helped her lead the Scrintal team to make decisions.  She also talks about documentation and not waiting for everything to be perfect!...Ece shares the market trends she's seeing and much more!To learn more about Scrintal and to join the waitlist go to  https://www.scrintal.com Twitter: @scrintal Youtube: Scrintal Email: hello@scrintal.com Ece's personal twitter: @ecethinks 

Justin Jia is Co-Founder & CEO of Project Unicorn, a new way for startup founders to meet investors. Today, it's not obvious how to meet angel investors, VCs, and advisors. Plus there is plenty of people claiming to be investors that really are there just to bleed companies dry. Justin and his team are solving that problem.We discuss why he started a startup community on Slack, the attraction for top-tier VCs to join, the irrationality it takes to join a startup, finding the right role for yourself, and having high levels of conviction and self-awareness.GUEST Justin Jia LinkedIn Justin Jia Twitter Project Unicorn Website PODCAST Safa Mahzari Patreon Alluxo Website TERMS Startup = young companies looking to grow quickly VC = venture capital Angel investors = people who write personal checks into startups Pre-seed = startup investing before a product or revenue Seed = startup investing with very little data Series A-D = later stage startup investing IPO = initial public offering a16z = Andreessen Horowitz GP = general partner, the VCs who invest in startups LP = the investors into a venture fund YC = Y Combinator, a startup accelerator TIMESTAMPS 0:00 - Episode intro 1:19 - Starting a startup community on Slack 9:41 - The economics of venture capital 21:46 - Networking with other founders 28:29 - The irrationality of building startups 34:40 - The long term vision for Project Unicorn   44:46 - Finding your seat at the table  50:13 - Wrap up and final thoughts

Jeff Saling is the Executive Director and Co-founder of StartUpNV, Nevada’s only statewide business incubator.After years of launching, running, and investing in successful startups, Jeff has turned to focus on expanding the business community in his home state of Nevada. His 501(c)3 nonprofit StartUpNV is dedicated to building a vibrant startup ecosystem to help grow Nevada’s local economies and diversify Nevada's workforce.The goal of StartUpNV is to produce a growing pipeline of entrepreneurial founders, new companies, and early stage investment in Nevada. Upon a successful exit, the people at these startups - and the investors in them - give back or “pay it forward” to newer startups, resulting in a self-sustaining and innovative business ecosystem and community.As a business founder, executive and strategic advisor, Jeff has hands-on experience in solution development, sales, service & operations management for enterprise, B2B & B2C SaaS / cloud solutions.He also has specialized knowledge in social media marketing and cloud / mobile solution development with experience and successful exits from high growth SaaS and cloud-based companies.|ShowSponsor|Use Promo Code "TheGuestList" to receive 20% off AND FREE SHIPPING on checkout. https://www.manscaped.com/|JeffSaling|-StartUpNV.org-Jeff Saling-Jeff@StartupNV.org|JakeGallen|-Instagram-Twitter-Facebook-Linkedin|TimeStamps|0:00 - Introduction4:31 - Nevada StartUp Culture 9:46 - Why StartUpNV?18:30 - Incubator vs. Accelerator Program22:32 - Competitive Collaboration 24:33 - 700+ Startup Participants w/ StartupNv28:04 - Reno vs. Las Vegas Startup Activity31:32  Accredited Investor Rules and Regulations39:30 - Crypto Crowdfunding44:13 - Founder Demographics48:50 - Volunteer Mentorship 50:56 - Syndication 53:50 - The COVID Effect 56:30 - What does Nevada mean to you?|LISTEN and SUBSCRIBE to the platform of your choice|-Apple Podcasts-Spotify-Google Podcasts-Amazon Podcasts-Youtube (VIDEO RECORDINGS)

Matheus Mello is the Growth and Product Manager at Productboard, a product management system that helps product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap. In this episode, Matheus will talk about Product-Led experimentation -- running Product-Led experiments in your company through having a clearly defined system. Furthermore, he will share seven worth-noting lessons from his five years of experience in doing Product-Led experimentations. Show Notes [02:15] What experiment Matheus finds most exciting and coolest [05:53] What he thinks works and what does not in B2B that applies to B2C [08:48] How he comes up with experimentation ideas [12:32] The mistakes he thinks companies make in the context of growth experimentation [16:27] His recommendations for companies on starting experimentation [19:53] Going deep into how good friction is in improving onboarding conversion  [24:05] The importance of getting the whole organization involved in thinking about experimentations   [26:47] His bits of advice for companies on growth experimentation [28:24] Where to find more about Matheus and Productboard About Matheus Mello Matheus Mello is a product management and growth professional who is passionate about building valuable and outcome-driven products. He has impressive experiences in leading growth and experimentation teams, B2B and B2C SaaS, CRO, activation, monetization, and retention. Matheus has accomplished so much in his career. Among these are: assisted organizations forge and grow marketing and product experimentation processes, he made generating more than 100Million dollars worth of Annual Recurring Revenue (ARR) possible with successful growth experiments, he made utility products the best performing the first-purchase category of Avast in 2018, and has product managed physical and digital products globally. Profile Matheus Mello on LinkedInMatheus Mello on TwitterProductboard

Optimalisatie voor B2C SaaS producten is toch net weer wat anders dan "reguliere" e-commerce en daarom daar 2 afleveringen over. Deze tweede gaat over WeTransfer en praat ik met Hélène van den Dries waar zij werkt als Lead User Insights. We praten o.a. onder gebruikersonderzoek, regionale verschillen

Ryan Carson is the CEO & Founder of Treehouse, an online technology school with more than 80,000 enrolled students and 850,000 students taught in the past 8 years. Treehouse takes people from zero experience to job-ready in as little as six months. He also founded Carsonified and DropSend.

S01E06 - Pricing Strategy for B2B & B2C SaaS startups Guest: Patrick Campbell, Co-Founder & CEO at ProfitWell Insights Alley: Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs. Its a Blog/Podcast by Arun Verma. Get Notes of this conversation at https://insightsalley.com/notes Please give feedback and suggest topics for next episodes on arun@insightsalley.com

Disrupting Japan is four years old, so we decided to invite a few hundred movers and shakers from Tokyo’s startup community over to have few drinks and to hear three of Japan’s most successful foreign startup CEOs talk about what it takes to succeed in Japanese when you are not Japanese. Our panel included some of the most influential foreign startup founders in Japan. Tim Romero (@timoth3y) - Moderator Paul Chapman (@pchap10k) - CEO, Moneytree Jay Winder (@itsjaydesu) - CEO, Make Leaps Casey Wahl (@caseydai2asa9sa ) - CEO, Wahl & Case We talk about strategies for growth, how to leverage your "foreignness" to your advantage, how to best manage multi-cultural teams, and what the future looks like for foreigners in Japan. It's a great conversation, and I think you'll enjoy it. On a personal note, thank you for reading and listening and for being a part of Disrupting Japan. When I started this project ago, I never imagined how large and influential the show would become, or how large and passionate the worldwide interest in Japanese innovation truly is. I want to offer a sincere thank you to everyone who has pitched in to help make Disrupting Japan a success. There is no way I could have done this alone. But the best is yet to come. There is an amazing amount of innovation going on right now in Japan, and I look forward to bringing it to you. Thanks for listening! Leave a comment A Special Note For those of you who listened to the podcast know that the recording equipment cut out about half-way through the show. Fortunately, Jason Ball from Business In Japan was live streaming the show. Although the audio quality wasn't high enough for the podcast, you can watch the whole show (minus a bit of Q&A) online.  Also, the transcript below represents the full show.   Transcript Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs. I’m Tim Romero and thanks for coming out tonight. Now, you guys are awesome! [applause] You know, actually, that’s exactly what I hear in my head every time I say that line. Now, for our listeners at home or wherever you may be in the podcast land, we got a special show for you tonight. To celebrate Disrupting Japan’s 4th anniversary, we are podcasting live from Super Deluxe in Roppongi with some of the most innovative people on the face of the planet, that is Japan’s startup ecosystem. So, let’s everyone get their drinks together for a kampai, and listeners at home, feel free to drink along with us. Over the last four years, Disrupting Japan has become bigger and more influential than I ever imagined it could be. Thank you so much for everything you’ve done to support the show. Thank you for listening. It’s been an amazing four years, and the next four years are going to be even better. So, kampai! Audience: Kampai! [applause] [pro_ad_display_adzone id="1411"  info_text="Sponsored by"  font_color="grey"  ] Tim: For these anniversary shows every year, we have a theme and this year, it is foreign founders in Japan, and on stage tonight, we have three – well,  I guess four fearless foreign founders who have taken very different roads to developing their companies here in Japan. So, with introductions, on my far left is Jay Winder who has established MakeLeaps which is Japan’s leading SaaS invoicing system, and before that, you had another company, but I think a lot of you know Jay for running the Hacker News meetup here in Japan. [applause] In the middle, we’ve got Paul Chapman, co-founder and CEO of Moneytree which is one of Japan’s fastest-rising fintech startups, and a true B2C SaaS success story in Japan. Paul Chapman: Thanks, Tim. Tim: And on my immediate left is Casey Wahl, CEO and founder of Wahl & Case which is a recruiting company which doesn’t sound that startup-y to begin with, but Casey’s also founded Red Brick Ventures which was an accelerator that spun out several startups.

Today Craig is chatting with onboarding specialist and all around marketing pro Val Geisler.  Val was the first marketing hire at ConvertKit a few years ago, and after building up their systems and processes for really scaling marketing is now focusing on providing onboarding and customer discovery for B2C SaaS and eCommerce businesses. In this […]

Deborah Holstein has held marketing leadership roles in both B2B and B2C SaaS businesses large and small for over 15 years. She is one of a rare breed of "full stack marketers" with hands-on experience across the disciplines of awareness/story-telling, acquisition, content marketing, product and lifecycle marketing as well as in-product experience optimizations to improve upsell and retention. Currently the CMO of EverString, and recently the VP Marketing at Hightail -- a creative collaboration solution for marketing and creative teams and she regularly contributes her marketing and leadership insights to a number of marketing and business publications.

Blake Smith, CEO of Cladwell - a SaaS business that helps you to dress exceptionally well with the smallest possible wardrobe. Blake and his team tried over 20 different revenue models before they perfected their business - and they’re hoping to hit $1 million in revenue this year. Listen in to hear how to stay friendly with ex-co-founders, why you need to test and test your ad channels, and why Blake wishes he’d bootstrapped his company. Famous 5: Favorite Business Book? – Anything in the HBR series What CEO do you follow? —Sheryl Sandberg Favorite online tool? — Google Calendar Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —That it was okay to follow my curiosity Time Stamped Show Notes: 01:30 – Nathan’s introduction 01:47 – Cladwell helps you do more with fewer items of clothing 02:11 – They sell a tool that helps you to dress each day and cut down your wardrobe 03:19 – Founded 2 ½ years ago 03:20 – Over 200k people have filled out their initial questionnaire 03:42 – A B2C SaaS business - women’s side pays $15 per quarter and men’s side pays $21 per quarter 03:55 – Launched as a men’s business but women now make up 60% of business 04:15 – 11,500 customers in March 2016 04:46 – Customer Acquisition Cost is about $17 05:05 – Almost profitable - currently spending $30k per month on marketing 05:30 – Monthly Revenue Per User is about $6 05:40 – MRR is about $70k per month 05:57 – Have raised $1.8 million in funding 06:22 – Started with 3 other founders, and ended up with 1 other 07:00 – “My closest co-founder...we both realized that we were made to lead companies. We’re still really good friends” 07:55 – “If I could do it over again, I would have started bootstrapping” 08:54 – First year revenue was $1000 09:12 – Started out trying affiliate marketing and drop-shipping 10:00 – “We tested 22 different permutations of a business model until we came up with one that worked” 11:04 – First year revenue was really about $10k; second year $100k; “We’re planning to hit a million this year” 11:24 – They advertise in places where people are looking for advice 12:00 – Monthly churn is 5% - ‘It’s our worst number at the moment’ 12:43 – Based in Cincinnati, Ohio 13:10 – 6 employees 14:16 – What valuation would Blake want for his first priced round? “Around $10 million” 15:37 – Blake doesn’t want to scale ad spend until he’s seriously tested each channel 16:13 – “We killed it on YouTube last summer by doing revenue shares with all the influencers in men’s fashion” 14:17 – Connect with Blake via email 18:55 – The Famous Five 3 Key Points: Spend smart. Don’t put more money into ad spend until you really understand every channel you’re using. Test and test and test and pivot. It’s okay to follow your curiosity and see where you end up Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Show Notes provided by Mallard Creatives