Podcasts about callye keen

In this episode of the Tactical Empire, Shawn interviews Callye Keen, a leader in the men's mastermind Inner Circle. They discuss Callye's journey in business, particularly his transition from product development to creating strategic partnerships and dual-use technology for defense innovation. Callye shares insights on building strong business relationships and moving beyond vanity metrics in favor of meaningful personal connections. The conversation touches on the significance of strategic partnerships, not only in large businesses but also for small businesses, and how these can lead to significant business growth and new opportunities. They conclude by discussing Callye's current focus on growing his business to a $100 million valuation through defense technology innovations, emphasizing a strategic philosophical shift by partnering with companies for product development.Chapters00:00 Introduction: Finding the Will to Fight Back00:33 Meet the Guest: Callye Keen01:12 The Journey to Business Success04:36 Building a Personal Brand and Its Challenges12:13 The Power of Strategic Partnerships21:44 Real-Life Examples of Successful Partnerships28:53 Callye's Current Passion and Future Goals30:48 Conclusion and Where to Follow CallyeYou can connect with Callye Keen on Facebook:https://www.facebook.com/callyekeen/You can also connect with Shawn on Facebook and Instagram. If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

Send us a textThis is the second episode in a series focused on how to accelerate the speed of engineering. Callye Keen shares his insights and strategies for speeding up engineering projects, including addressing common bottlenecks, leveraging cross-functional collaboration, and utilizing tools and technologies to improve efficiency.Main Topics:Balancing autonomy and asking for help among engineersStrategies for failing fast and inexpensively through prototypingImportance of creating a psychologically safe environment for engineersBest practices for cross-functional team collaborationEffective tools and technologies for accelerating engineeringLessons learned from attempts to speed up projectsAbout the guest: Callye Keen is a dynamic figure in the world of manufacturing and entrepreneurship, known for his deep expertise in product development and his role as a consultant and coach for innovators. He is the founder of Red Blue Collective and K-Form, where he has helped design and manufacture hundreds of products, particularly focusing on transitioning from prototype to mass production. Callye is also the host of "End Hype" and "The Startup Defense" podcasts, where he explores the intersection of innovation, manufacturing, and defense.Links:Callye Keen - LinkedInKform WebsiteAbout Being An Engineer The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community. The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

On this Monday's episode of the Work Wherever Podcast Roy is joined by Callye Keen - founder of Kform, entrepreneur, business coach and host of The Startup Defense Podcast to chat all things AI. Stay Tuned! Follow Callye: Callye Keen - Kform https://kform.com/ Linkedin - callyekeen YoutTube - @kforminc X - @callyekeen   Follow Roy: @roygedwards Follow Go Work Wherever: @goworkwherever Visit Automate My Business and take our Automation Readiness Quiz: https://automatemybusiness.us/ Visit Go Work Wherever: https://goworkwherever.com/ Visit Online 365 Academy: https://online365.academy/

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Dive into the captivating second part of the thought-provoking series with Callye Keen that delves deep into the intricacies of motivation and success. In this installment, we continue to unravel the complex tapestry of human drive, exploring the multifaceted nature of what truly inspires and propels us forward. Drawing from the realm of entrepreneurship, where aspirations run high and dreams collide with reality, we dissect the core motivations that fuel the ambitious minds of visionaries. It's a realm where compensation isn't just a transaction, but a reflection of value and progress. Callye explains why entrepreneurs seek not only financial rewards but also the priceless currency of time, where freedom harmonizes with a structure to create the perfect environment for growth. As our journey unfolds, we confront the paradox of too much freedom and its overwhelming effects on human nature. Through insightful revelations, we learn that pursuing progress eclipses the mere chase for wealth. The path to fulfillment is illuminated as we align our goals with what truly resonates within us, leaving no room for ventures that divert us from our ultimate purpose. Uncover the transformative power of pursuing one's passion, as we witness Callye's own evolution from a top-rated podcast to a newly conceived creation. Embark on a profound exploration of conversations that transcend boundaries, replacing fleeting interactions with enduring connections. Callye rounds out this conversation by recommending some of his favorite reads. Where most people are lured in by the dopamine-inducing reads like “Extreme Ownership”, Callye finds that those types of books reiterate the same message over and over. He's found that we learn more from stories than straight information. He loves the technical brilliance of autobiographies, where the reader is guided toward intellectual enrichment. Anchored by a keen appreciation for stories, Callye is excited to delve into the world of Rockefeller's monumental biography, “Titan”. He also highly recommends books such as Eliyahu M. Goldratt's groundbreaking "The Goal," and the illuminating insights of "The Theory of Constraints." What You'll Learn: Why too much freedom in the workplace is actually a bad thing? What employee incentives actually motivate people. The difference between a goal and a target. And much more! Favorite Quote: “Revenue is the result of doing the right things, and profit is the result of doing the right things well.” -Callye Keen How to Get Connected: Instagram LinkedIn End Hype Podcast The Startup Defense Podcast

In the first part of this two-part series, we step into the world of innovation and business prowess with Callye Keen, the visionary Chief Business Development Officer at K-Form. From designing captivating products to successfully selling them, Callye is a force to be reckoned with in the industry. With a passion for both nerd culture and the art of creation, Callye has an impressive track record. Notably, he crafted the world's most expensive fidget spinner, showcasing his unparalleled ability to make exceptional products. Moreover, he has a talent for teaching others the ropes of launching e-commerce brands and has collaborated with the Department of Energy on technical products. From small beginnings as a machine shop, Callye's journey has led him into the realm of product design, where he now oversees an expansive 30,000 sq ft manufacturing facility. What sets him apart is his unwavering commitment to transparency; he generously shares his business insights with anyone willing to learn. Callye understands that true value lies not just in information but in its implementation. His expertise lies in transforming ideas into actions that yield profits. He knows how crucial it is to understand one's customers and build trust with them, a key aspect of his successful business approach. In Callye's world, competition is the driving force behind market growth, but he thrives on being the most innovative player in the field. For him, ideas are catalysts that inspire even greater concepts. If you're seeking to embark on a journey to revolutionize your business, Callye Keen is the visionary leader you need. With his guidance, your product will reach its full potential and make a mark in the ever-evolving market. Welcome to a world where the fusion of nerd culture and business acumen breeds success beyond imagination. What You'll Learn: How technical products are marketed to the masses. What the difference is between a hobby and a business. Why having the same idea as someone else is a good thing.  And much more! Favorite Quote: “I get to combine the two things that I like, which is nerd stuff and making stuff.” -Callye Keen How to Get Connected: Instagram LinkedIn

Callye Keen is back! Join us as we catch up since the last time Callye was on the show. We will discuss the changes we have noticed since then in time, work ethic, and trades' resurgence. Additionally, we'll explore the importance of taking care of people once you've succeeded in your business. Tune in to gain valuable insights from Callye's experiences and expertise! Check out Callye Keen's brand-new podcast! The Startup Defense 

 Welcome to the Successful Life Podcast. I am your host, Corey Berrier. And today, folks, we're gonna be talking about how to build relationships, partnerships, collaborations, and. We're gonna top it off with a quick story about Alcoholics Anonymous and my recent discoveries. [00:00:16] So this is gonna be fascinating. I'm gonna tell you right now, it's gonna be very, a little bit different than what we're usually talking about. So look, when you think about sales, Most people have a negative connotation with that. Most people have most people think that salespeople are slimeballs, right? [00:00:37] A lot of people think, people in-home services are slimeballs. This is really why I, this is why I love working with the trades because y'all get, y'all get things on just like I do. And so I really understand. I just understand that mindset. That's all I guess I'm trying to say. Anyhow, the point is if you want to grow your business you're gonna want to, you're gonna want to collaborate with other businesses, You're gonna wanna collaborate with other people in your space. Here's an example. I. Partnership agreements with a brand, with branding companies, with Mark marketing companies with the operation. [00:01:12] I have an operations team. So my point is this, I have everything that my customer needs whenever they work with me. So I make it super convenient to work with me because look, at the end of the day, it's like going to you. I don't know. Sam's Club, right? You have everything in one place. I don't do all these things, but I have relationships, partnerships, and or collaborations with people that can do all of these things, right? [00:01:41] There's literally nothing you can come to me and ask me about in-home services that I don't have an option for you and I'm getting ready to lock in lock in a deal with a financing company. Because look, a lot of companies, you're, you, maybe your company who knows. There are a lot of home services out there, service businesses that don't, they don't utilize financing. [00:02:03] And it's bizarre to me because there are a lot of amazing options out there. And I'm not gonna tell you who the company is because I haven't nailed it down yet. But the point is, you wanna make yourself as valuable as possible. And the way I've done that is I've built solid relationships. [00:02:26] With solid people that I believe in, people that I would go to bat for people that would go to bat for me. [00:02:32] And so that's what I think, in my opinion, is a great partnership. Look, at the end of the day, there's one thing that I want out of a partnership, and there's one thing that you want out of a partnership, which is a fair deal, right? If I give you x. Whenever you get the next client, you're gonna give me X or whatever it is, right? [00:02:56] Is there or there, there could be a percentage of kickback, or it could just be that it's a brand recognition partnership. There are a bunch of different ways that you can look at this, right? But you do wanna think about how can you make yourself more valuable If you're a business owner, you probably are listening to the show. [00:03:18] You wanna think about, if you're an HVAC company and you just do HVAC, you need to have a plumbing partner. I don't mean you need to go into business with a plumber. I'm saying you need to build a relationship with a plumber that you love in your, that's local. So whenever your customers have a problem, you have a solution. [00:03:39] You need to have a window guy. You need to have all of all anything that the house needs. You should have somebody in your back pocket. That can solve that problem for the customer, right? Think about this. It makes you invaluable, truthfully, because, look, I don't know anybody else. [00:03:56] I know one other person that does this and he, he's the guy that taught me to do this call Keen, one of my best friends in the whole world, this guy. But he's a master of this and he teaches people how to do this. You should check him out. His name, Yeah, I'll have to spell it for you, is Callye Keen. [00:04:10] Pretty certain. There are not too many Callye, so look him up. He runs one of the largest product manufacturing businesses in the world, so you. He might know a thing or two about collaborations, cuz guess what? He didn't get to whatever his company's worth at this point, without working with people. [00:04:28] In fact, I'll just tell you that's exactly how he built this business, right? Relationships. This is how any good business is built. It's built on relationships, It's built on, trust primarily. And you can't have a good relationship if you don't have trust. I want to dive into,[00:04:52]  [00:04:53] My little excursion to Roof Con, started out interesting, of course. So I left the day early and I didn't even realize that I was looking at, Dude, I messed the dates up on this. I'm just gonna tell you that right now. I messed them up all the way around. [00:05:08] Everywhere I put the dates in, I messed them up. I put 'em all, all in on the fifth and sixth and it completely screwed me up cause it's a sixth, seventh, and eighth. So I got there early, halfway down there. I realized I didn't have a hotel room because I didn't book it for that day. So that worked out perfectly fine. [00:05:22] Worked out great. And but on the way down there I've had this I've been like, I've had this weird itch, like it'll itch in my, like in my hair. It'll itch on my leg. It'll itch on my arm. And I'm like, I thought, to be honest, I smoked cigars. Y'all do this? I thought, honestly, I thought it was these freaking bugs called no cms. [00:05:44] And you're wrong, If you've never heard of that, you probably think I'm an idiot saying that. Cause that's exactly what I thought when I first heard it. But look it up. No cms. I think that's, I think I'm saying it, but either, Anyway, it's like a nat, right? And so essentially, The way it was explained to, I thought I had I was almost, I'll be honest I was partially convinced that I had lights or fleas. [00:06:06] I didn't know what it was and I couldn't see whatever it was. And it was driving me nuts. And I'll be honest, it was a little bit embarrassing, so it wasn't like I could tell anybody about it. I could tell you now about it. It was not any of those things. So it's some kind of sun allergy. [00:06:24] That my doc has said, he's I've seen this seven or eight times this year. And he said, Honestly, Corey, he said, Up until you walked in here, I thought it had to do with the vaccine, to be honest with you. But now I know it, that has nothing to do with the vaccine. It's a weird little thing. And so he, I, anyway, so I get to Florida and it's getting worse and worse, right? [00:06:46] So I'm leaving North Carolina, which is fairly cool. At this time of year down to Florida, which is not cool. And so it was odd, and I didn't even realize this until I got back, but as I got down there, it got worse and worse. And so it got so bad that I had to go to urgent care and figure out literally, I'm like, this is it's driving me nuts. [00:07:10] I, it is the most bizarre thing I think I've ever felt. Like it's just weird. And it [00:07:18] feels like little bugs actually crawled on you. And so how he explained it was, it's some kind of adverse reaction, some kind of allergy to the sun that causes this weird little feeling. And he was like, Yeah, just some allergy. [00:07:34] So just take Zyrtec. That should tamp it down. But anyway, I went to urgent care. Sorry, I'm jumping all over. Went to urgent care. They gave me some medicine and. I made it through roof con, itching, and scratching. Not as bad as I was before. Thank God the guy gave me some medicine. But Roof con was dope. [00:07:51] It was, and I just gotta highlight Hunter for a quick second. I watched Hunter, I'm fascinated by people that do big things, right? Because I'm doing big things and I wanna do bigger and I'm fascinated when I get to be in the presence of somebody that's doing big. So I don't run up and talk and stuff. [00:08:11] I, I watch, right? I'm a silent observer, so to speak. It's one of the best skills that I have in as a salesperson, right? Or as a coach because I know how to listen and I know how to pick up on things, and I know how to execute the conversation when I need to. So I watched Hunter for three days. This dude never he was never amped. [00:08:36] He was cool, calm, and collected. The entire time I saw him. Every single time I saw him, he was just chilling. It was wild. But if that would've been me, I would've been running around that place at 9,000 miles an hour. So it just goes to show you the emotional intelligence Hunter Ballew. It's crazy to me now, who knows what's going on at the side of his head? [00:09:05] He's got a kid, like a really small kid, he just adopted like a baby and this massive event. So the takeaway from that is this dude knows how to run a business, obviously, and he knows how to hire great people. Robert Poseys, is one of 'em, right? He's got a bunch of great people. Don't get me wrong, and I'm not going to list everybody off. [00:09:22] Robert's just one of my tight boys. I like Robert. He's a good guy. He was on my podcast. You should go listen to that. He's got a hell of a story. So Ruth Con was, it was great. The Rhino guys were there. Got to see Michael Vanitas. I got to see Jeff Bowab. Got to see I'm drawing a blank. Tim Tebow. [00:09:43] [00:09:44] Anyhow, I guess at this point you saw who was important for me to see. I guess so anyhow, it was good. It was great. It was really good it was a tremendous event, and I would encourage anybody to go check it out. You can go check it out@roofcon.com. I'm sure they're selling the tickets for next year. [00:10:01] In fact, I know they are. So long story short, with this whole. Flea thing, by the way. I did go get lice stuff and I did put it in my hair thinking maybe that was life and it didn't work. I was partially relieved, but partially not. So I'm Dr., So I'm, so the last night at Roof Con, I had a bunch of amazing conversations I, but I want, I want, and I can't go over all of them because that would take me all day, but I need to point. [00:10:33] One in particular. I'm gonna do my best not to f this name up. Eric Oberembt, I believe is how you say his name if I said that right? I think I just won a hundred points or something. I don't ever get anybody's name right, but I think that's right. I spent about Jesus, I don't know, three hours. [00:10:50] Probably close to three hours talking to Eric, and it was cool because I needed that conversation. And ironically, this is gonna lead me to my next topic, ironically, on the way down there I, to give you a back story, I've been sober for over 13 years. I started out in aa. I hadn't been to AA in six years. [00:11:10] That's where we're at. And so I'm driving down to Florida and I'm thinking about Eric because he does roofers in recovery. Now I don't know that much about roofers in recovery, but I could figure out what that is, right? It's not that hard to figure out, and it got me thinking [00:11:26] and I got to think for about eight hours and so when I talked to Eric, Now I didn't know how that conversation was gonna go cuz I have interesting feelings about AA and sobriety and language that we use around it. And but I don't hold anything back. I just I'm just gonna tell you how I feel can take it or leave it. [00:11:45] But what I realized, and this is probably the most impactful thing that's happened to me in about six years, [00:11:55] so I told Eric my feelings on saying, I am, I'm alcoholic, and I don't agree with. Because I don't feel like I'm an alcoholic, cuz I haven't drunk in over 13 years. And it makes me feel uncomfortable [00:12:10] saying that I'm an alcoholic, but that's not the point. And Eric and I are gonna get into this. He's gonna come to my show next week and we're gonna talk about this. [00:12:19] And it is, it's gonna be great. I love having, I like having these conversations, but I don't have enough is the point. I don't talk to enough people that are struggling with alcohol or drugs. Now, my best, one of my best friends, Nick Jones, who all, who, the reason that I ever got sober to begin with this guy, he called me about, I don't know, two months ago, and he said, Hey, I need you to pick up my buddy. [00:12:45] He smokes crack. I need you to pick him up at the bus station. Take him to the, I need you to get him in somewhere around you. He knows that I'll make it happen. And the guy was coming from Atlanta, and so I picked him up. [00:12:54] It was four 30 in the morning or something, and he's, he's where he's cracked out. And just to give you some backstory, I've not smoked crack, so I don't really, I don't know about crackheads, right? I know what I see on, television or hear stories, but I've not really been around crackheads, like true crackheads. [00:13:14] And I'm not saying that in a derogatory way. The guy smokes crack. Let me say it like that. And so I went and picked this guy up. He was a train wreck, of course, just like I was when I came in and. And that guy's still sober today. If you would've asked me to place a bet whether that guy was gonna stay sober or not, I would've said, I would've bet every dime of money that he wouldn't have stayed sober. [00:13:41] That's maybe not true. I have more hope than that, but he tried to get me to drop him off and buy crack four different times within a two-hour time spend. That's why I'm saying we're lucky we got there. But we did. We got him in and, or I got him in.  [00:13:56] And so it didn't, so my buddy Nick called me and said, Hey, this guy, I'm not gonna tell you his name, doesn't matter who it is. He said he is still sober. And the combination of Nick telling me that, the combination of Eric, my conversation with Eric, here's what I. Now, if you understand Alcoholics Anonymous or if you know anything about Alcoholics Anonymous, then you know the word dry drunk. [00:14:21] So uncomfortable for me to even talk about, to be honest with you. But I want to talk, I want to thank Eric really for that, for telling me. So, so here's the story I explained to Eric. I hadn't been to AA because I am; I just explained all [00:14:36] that he said, Cory. He said, and he said this in the most genuine way, Please. [00:14:40] Corey, like it's not about you. [00:14:48] It's about helping another alcoholic. AA is the vehicle for you to help others. , and it doesn't matter what you think; you believe in the program. And I'm not giving you verbatim, but this is essentially the conversation. And, of course, I do believe in the program. I just don't believe in the, I'm part. [00:15:08] That's the part that, that really trips me up hard, and I'm not going to say it I'm just not going to say those three words. Because I'm not an alcoholic now, I'm a recovering alcoholic, but I haven't had a drink in 13 years. I may not be recovered, but damn, I got a pretty good track record. [00:15:29] And, but I've been a dry drunk for the last six years. And let me explain what that means. That means I haven't had a drink, nor have I had the desire to have a drink, but I., but I also haven't been helping other alcoholics. [00:15:49] I help other people all the time. I always help people, but I've been helping the wrong people. I. I know how to get through this thing, and this is the hardest thing I've ever gone through in my life was stopping drinking [00:16:12] and the thought of having to go through that again [00:16:18] it breaks my heart. And damn. Double a little emotional about that. [00:16:22] My ego, I guess they could call it my ego got in the way because I was so stuck on my dumb ass thought about I, I'm not going back to AA because I'm not saying I'm an alcoholic. How stupid is that? It makes zero sense. Truthfully. It makes no sense. Sometimes it takes what it takes. [00:16:44] And so I've been scraping my knees back and forth; we've had a lot of crap going on in the last six years, right? And I sit here, and I think about all these things [00:17:00] that have gone on and.[00:17:02]  [00:17:04] And it just, [00:17:09] it makes me realize that [00:17:15] I need to give back to the people that gave to me. I, there are people that are struggling out there that I'm not even attempting to touch. That makes me feel awful, right? It makes me feel terrible. And understand Eric wasn't saying this to make me feel bad. He was just asking great questions. And those great questions led to me discovering I don't have to, I don't have to say I'm an alcoholic. [00:17:44] And so Eric said, Look, dude, I went through a very, I won't go into his story because we're gonna get into that later, but he shared his experience with a very similar situation, and that's what I needed to. And that, my friend, is the value of being inside of aa, right? Being inside a group like Alcoholics Anonymous, you can learn from other people. [00:18:06] This is the power. Let's just take it full circle. This is the power of collaboration, right? AA is a collaboration of people trying to stay sober and live a better life. Without that group, if you're, if you like, without that group, the group doesn't exist. Know that probably didn't make much. [00:18:24] But if you think about that, one person's not a group, two people are a group, you can have two people, you can have a meeting. In fact, I started a meeting, I don't know, seven years ago, eight years ago, and maybe longer than that, actually. And, I started with two people, and I grew it. [00:18:49] So the point here with this whole AA story is I went to a meeting yesterday, and I picked up a sponsee, and we're gonna meet. And that's the part I've been missing in my life, right? I've been missing that. As I said before, it feels like I've been given to the wrong group or the wrong people. And so I'm really grateful for that conversation with Eric, and I'm grateful for Jeff Bowab for introducing me to Eric because I needed that conversation that day. [00:19:17] I needed that conversation. It's just it's all on God's time, right? It's all on whatever you believe or whatever you call it, your high power, higher [00:19:28] power, or Buddha, whatever you wanna call it. But you gotta believe in something bigger than you, that's for sure. And I've always believed in, I haven't always, I shouldn't say that, but since I've been sober, I've absolutely thought of something bigger than me because it's, Way bigger than me and bigger than you. [00:19:46] All right, guys, Do me a favor. Share the show with me. I appreciate that. I appreciate you tuning in. We'll see you guys on the other side.  

Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host.They talk- Using social media to build relationship- Why followers don't always matter- The silly, toxicity of the "bro entrepreneur" attitudeLearn more about SB Pace:https://www.sbpace.com/https://podcasts.apple.com/us/podcast/bizquik/id1529912942

Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look.Learn more about Wiz of EcomTwitter: https://twitter.com/wizofecomThe Utopia: https://www.theutopia.io/

Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. How do I grow my business?How do I increase my product sales?What is the best strategy to market a product?These questions are common but general questions can only receive general answers.In this episode, Callye Keen explains a simple framework for getting clarity and asking better questions so you can grow your product business. Join our Free Discordredbluecollective.com/vslJoin The End Hype Movementredbluecollective.com/movement

Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships.Alex runs a 30 million-dollar e-commerce business and coaches through his group E-commerce Scaling Secrets. Learn more:Program: https://www.ecommercescalingsecrets.com/YouTube: https://www.youtube.com/c/AlexFedotofffInstagram: https://www.instagram.com/alexfedotofff/ Join our Free Discordredbluecollective.com/vslJoin The End Hype Movementredbluecollective.com/movement

We're hot off the heels of the Underdog Empowerment event, and today's guest, Callye Keen, is fired up after attending. One of the topics touched on during the event was building a community, and today we're taking a deep dive into why that is so important. Partnerships and collaboration are one of Callye's biggest focuses as the Chief Business Development Officer at K-Form. He's always asking himself, “Who can I work with? Who can I add value to? Who can I collaborate with to increase impact?” He's well aware that no billion-dollar company was built alone. It's no secret to Callye that we can do things together that we couldn't do alone.   Normally charging a minimum of $50k as a consultant, and $3,500-$5,000/month for coaching, Callye is currently offering his expertise at a heavily discounted price. He's doing it because he wants to meet people where they are, helping the people that need it the most. By joining his community, you'll not only learn how to start and scale a business, but he'll share his simple strategy he used to presell 150 $700 fidget spinners with zero dollars in ads. It's the same strategy he's used to sell technical products to some of the biggest tech companies, including Google and Microsoft. Callye has been designing, manufacturing, and selling products for a long time, and he has plenty of knowledge to share. To get in on the action, head over to www.redbluecollective.com/movement and sign up for just $49/month. There's zero risk as if, after three months, you don't think it's worth it, Callye will refund your money.  To further sweeten the deal, Callye says to decline the upsell offer, and instead DM him to let him know you signed up because of Underdog Empowerment, and he'll throw that upsell opportunity in for free.    What You'll Learn: Why community is so important. The biggest mistake that entrepreneurs make when starting out. How to access Callye's expertise for a heavily discounted price. And much more!!   Favorite Quote: “If I want to be a leader of a community, I have to be able to solve the problem that they have.” -Callye Keen   Connect With Callye:   LinkedIn   Twitter   How to Get Involved:   Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Nathan Hirsch and Callye Keen talk through the evolution of business, stacking skills, and the power of outsourcing.EcomBalancehttps://ecombalance.com/Outsource Schoolhttps://www.outsourceschool.com/ Join The End Hype Movementredbluecollective.com/movement

You pay your way to an outcome that will never fill the void. Oftentimes people are so influenced by a name over someone who truly hustles. Consistency will allow you to do anything in this world.  Sometimes it takes a shorter amount of time to reach that business goal or achieve that skill you want– but it all comes with time. There is a false narrative that success is overnight. It goes back to the old saying “Rome wasn't built in a day.” What's your Rome? Do you want to influence or do you want to quit the moment you encounter adversity.     Callye Keen is President of the “Red Blue Collective”, speaker, coach, and entrepreneur. Callye is based out of the Washington D.C./Baltimore area helping others reach their goals by finding innovative ways to help people save their money and time to grow their business.    In this episode of Addicted To Winning Callye Keen gives the perspective of time and effort. Jeff and Callye will discuss the importance of reaching out to your inner circle (Not talking about friends). The main focus of this episode is to guide the baseline for your future investments to yourself. Callye will be speaking about how he grew into the person he is today by dedicating his time to learn from those who are many steps higher than he is.       What You'll Learn:  What the true definition of “failure” means Why investing your time with a mentor who is more successful is impactful     The techniques Callye uses to separate himself from the average entrepreneur    What makes focus leverage  Where you may be going wrong with the social media platforms you're using The reason Callyes license plate says “Winner” and what the means to him  Why do people trade their time for money    How damaging it is to compare your success and failures to other people  Why Callye created a facebook post of the skills he has to teach other people  Why your mindset can greatly affect the way you do business And much more!  FAVORITE QUOTE: “Actions create opportunity, and then as we get those different levels of elevation we are able to see as we walk up the mountain what the true view of what the mountain range looks like. We can really see the valley, we can see all the peaks-we can see the art of the possible. ” Callye Keen     Connect with Callye: LinkedIn Website   How To Get Involved: Addicting to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family's farm by the time he was 10. When he wasn't helping with the harvest, he was at the hockey rink. Jeff's early life experiences taught him he needs to be either all-in or all-out.In 2000 he started a single-family home construction business and by 2008 he was looking for the next big thing. Jeff founded the Blue SKy Benefit Solutions & Rise Above HR/ Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping.   

Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports so that they can make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Effortless Cashflow Course: http://bit.do/effortlesscashflowcourse Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes More about making profitability simple: http://profitcomesfirst.com/ Bio The Sales CEO has over 25 years of experience training individuals and teams on high performance sales processes. The Sales CEO is a boutique coaching firm specializing in sales development with a focus on ADHD. Using his ADHD superpower Corey  has developed systems and processes that allow Business owners to maximize employee experience and revenue.   Corey uses a proprietary system to guide businesses to higher sales results, focusing on every aspect of the process. A hands-on approach is used, with feedback provided throughout the entire process, which helps clients to achieve results faster. Our proven results have helped hundreds of professionals across multiple industries achieve improved sales results.     Corey is a Keynote speaker, International Coach and Consultant and hosts the Top Rated podcast “Successful Life Podcast” and he co hosts the only ADHD sales Podcast in the world called “ADHD SALES LEGENDS', with Callye Keen.     Corey is writing a book on ADHD Sales and Entrepreneurship that will be out later this year.   Links: https://coreyberrier.com/ https://www.instagram.com/coreyberrier/ http://www.linkedin.com/in/coreysalescoach https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ First 2 chapters of Profit First: https://sendfox.com/rocky This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

S03E053 - Julie and Corey recap their interview with Callye Keen on new product launches on their January 6th episode of Defeat the Chaos. Connect with Callye on his website (www.redbluecollective.com)  Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik) Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts. Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/) Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms: Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE) If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive) You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon. BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach 

On this episode, Callye Keen brings Weston Wenner to give real insight to winning in a competitive industry. We talk CBD and snakes.Learn more about WestonCBD: https://any1cbd.com/IG: https://www.instagram.com/wildfire_retics/YT: https://www.youtube.com/channel/UCNkwPYAFrDVI4HQP2s1MjIQEvolve CPG - Brands for a Better WorldA behind the scenes look at the leaders, brands, and products that are changing the world.Listen on: Apple Podcasts Spotify Join The End Hype Movementredbluecollective.com/movement

Welcome back to the End Hype podcast.  In episode 112 Callye Keen welcomes back Julie Traxler, co-founder of SB PACE to dispel the myths around followers.  There is a misconception that there is a direct correlation between followers and customers.  That correlation doesn't exist.  10,000 followers does not equate to 10,000 paying customers.  And at the end of the day, that's what you need, paying customers.Paying customers means everything in business.  Followers don't matter.  Listen in as Callye and Julie talk about alternative methods to social media marketing, and why someone who is watching you on social media platforms is more likely to buy from you than someone who is actually following and engaging with you on social media and social networks.And you're more likely to make a purchase during a product launch from someone and then start following them to support a product or service you like than you are to follow someone and then make a purchase.  It's not a straight line from follower to sale.[10:03] Get out of your headYou've created some kind of crazy obstacle and you say if I do these things, then I'm going to be ready to offer something to my audience. I can tell you that you're just adding risk. And you're also building up an audience that doesn't know you're about to offer this thing. It's all in your head. You're complicating the product development process.[10:57] What are you afraid ofHow many people do you think are afraid to move off of social media as the marketing tool for their company because they're uncertain. Either they're afraid of the work effort to go someplace else. Or because they are afraid that maybe they don't actually have something that people want to buy? What if the fear is they will never make revenue, so they don't try?[12:34] Who already has the attention of your audienceIf he wanted to do this through social media, he'd have to create a Facebook page or start polling people, find all the Facebook groups created and start messaging. He'd have to do the whole social media thing from scratch. Now using the simple techniques that I use, we just went to the bike shop. Get in front of where the traffic already is. People in a bike shop, what do you know about them? Right off the bat. They like biking. They have a high intent ratio of purchasing like products.[17:00] Know your customerYou have to go where your actual customer is. I think a lot of people don't know where their customer is though, because they don't know who their customer is. Yes. So we dial it all the way back. And that's why I shared a new benchmarking tool that we're working on.[18:03] Partnerships Then I show them what you could do with B2B, what you can do with partnership deals. And it's this lightbulb moment, “I'm missing this whole other side of my brain”.[19:52] Ideal customerThat is not how things went, it was tons of networking to get in front of people, talk and figure out who our customer is and how we Underdog EmpowermentFrom over 5 years in prison to scaling businesses and rubbing elbows with...Listen on: Apple Podcasts Spotify Evolve CPG - Brands for a Better WorldA behind the scenes look at the leaders, brands, and products that are changing the world.Listen on: Apple Podcasts Spotify Join The End Hype Movementredbluecollective.com/movement

Defeat the Chaos is a show for all small business owners and aspiring entrepreneurs. Julie and Corey cover the successes and failures of being an entrepreneur. They focus on the importance of differentiating yourself from everyone else. This week Julie and Corey are talking about the chaos of the past few months, settling into a new normal with their businesses, and how to create raving fans for any business. After the first break Julie and Corey welcome regular guest, product development genius Callye Keen. Callye and Julie are launching a mastermind in mid-June focused on building an audience that buys, what people get wrong and why most entrepreneurs can use the tools that Callye and Julie are going to be teaching. During the final segment of the show, it's truly anyone's guess as to what topics they will cover. They're excited to be back live this week.

Welcome back to the End Hype podcast.  Today is Part 2 of Product Launch and Brand Breakdown with host Callye Keen.  If you missed part 1, check out episode 110. In today's episode Callye continues the conversation with business coach and operations expert, Julie Traxler of SB PACE, Tim Kincer and Logan Sanburn of Timberwolf Supply Co.In Part 1 we talked about the importance of your business name, the power of telling stories, how to build an audience, and how money doesn't solve problems, it just buys you speed.  In part 2 we talk about leveraging other people's products, why it pays to care more about your audience, brand development, marketing strategy, brand strategy, and speed to market.[00:25] Planning horizonRight now, because you don't have a brand, if it takes you more than a couple of weeks to get a prototype in hand, your idea is too complicated. If you have to invest more than a handful of dollars in it, it's too expensive.[01:25] Develop better productsI come from a product development world. And in that world, we think of everything as prototypes. And what a prototype's job is to reveal and answer questions. It's to reveal the gaps in our knowledge so we can make a better version of it. It's to help develop a solid product roadmap. Maybe improve an existing product.[02:22] Traction productsI have a different strategy I think works for physical products better. We've had clients make millions of dollars in a strategy called traction products. It's a tremendous tool to acquire new customers, clarify your target market, and get wins in the early stages.[03:01] Other people's productsThis is why I like beauty products. I like supplements because there's whole companies that provide white labeling and co-packing for you. You don't have to have an infrastructure business.  You don't need to follow a product development process. You can focus on white label products. You can look across the market for product ideas.[08:59] Care moreWhen you actually care and actually know your audience, it's really easy to step into that role of saying this is what I would want and reasonably assert that other people would want it as well. [14:34] Think fast and scrappyA big mistake that people make is making a walled garden for their business.  They think it's gotta be perfect before releasing it, having a really cool website and an awesome logo. When in reality, for a lot of supplements and supplement companies that are starting, it looks like getting a vile of stuff in a white jar. We need to start thinking fast and scrappy. [17:35] CommunicationCommunication breeds clarity. If you can't communicate your brand, it's very hard to do any type of meaningful marketing or any type of B2B sales.[21:43] Customer acquisitionIn general, acquiring a customer is getting more expensive. So then if you look at your costs and your margins, especially when you're starting, it's a really easy way to lose a lot of money.[24:31]I want you to think about this, how are you going to acquire a customer? Where are they going to buy from you? What's going to capture their attention on that platform? And once you can answer some of those questions, we can back into what you can do.“Businesses are here to make money and a business should be making you money and giving you freedom.” Book Your Strategy Callhttp://collabproducts.com/book

Defeat the Chaos is a show for all small business owners and aspiring entrepreneurs. Julie and Corey cover the successes and failures of being an entrepreneur. They focus on the importance of differentiating yourself from everyone else. This week Julie and Corey are sharing strong opinions on paid ads on social media. The good, the bad, the ugly. Corey hates social media, but he's recently started to really understand the power it can have for building a brand and promoting your business. The second half of this week's show features Defeat the Chaos regular guest, product development genius Callye Keen. Callye shares his opinions on paid ads and why there are better ways to make sales and grow your revenue.

Callye Keen sits down with Chalo Hernandez of El Paso, TX.  Chalo and Callye share experiences of growing up in family owned product businesses.  The challenges.  The opportunities, and how that experience has shaped their career paths.Chalo's parents immigrated from Mexico, and started Tortilleria Cuauhtémoc, their food based business with nothing more than a dream and their credit cards.  Now Chalo begins the process of taking over the business that has been in his family since he was eight years old.  Over the past 20 years that business has grown from nothing to 40 employees, six delivery trucks, and over 250 regular accounts. Their products are special because they have no preservatives in them.  There is nothing to extend the shelf life, which makes logistics a key component of their success.  As Chalo moves into that role he created an online store and has set a goal to ship their fresh tortillas and chips to all 50 states before the end of 2022.  [04:16] Family business before all elseIn middle school we would have parent teacher conferences and 99 percent of the time my parents wouldn't be able to attend because of the business. They were grinding it out. I would see my friends go out to the mall and I would call my parents, "hey, can I go with my friends? They are going to go hang out."   And that was just not allowed because I had to work in the family business.  There was always a need for more corn tortillas and flour tortillas.[07:23] No need for a resumeFriends don't understand when I tell them I don't have a resume.  I've never needed one.  I've never been on a job interview or filled out an employment application.  I've never had those experiences, yet I've interviewed lots of people for jobs in our company.  It's always been the family business for me. Even before my formal education was complete, I knew I would be working in a legacy business.[10:00] Employee mindsetPeople will bring the employee mindset into their business.  “I'm going to be my own boss. I'm not going to have to answer to anyone.”  The reality is every employee is your boss. Every customer is your boss. The bank's going to be your boss.  All you've done is sign up for every single person in the world to be your boss. [11:08] How do you sell tortillas?We've built this business without paid ads or an intentional marketing strategy.  The quality of our products and word of mouth have been the biggest factors in growing the business.  It's only recently that we have started focusing more on social media and marketing.  We've grown because we care about our customers and our quality.  We make a thicker tortilla, which makes for a better experience. [14:21] Layering successAs a business, how can you take what's already working and layer new success on top of that?  Subscriptions are one way to layer success.  [22:38] Start with the endStart with the end in mind. Understand what you want the company to grow into.. How do you want it to look?  How many employees?  How many locations?  Start building in that direction or you're going to end up somewhere you don't want to be.  Don't leave it up to chance.  “​​It sounds like magic, but it is a harsh reality. The thing that you want, you couldn't keep it if you got it, because you're not the person that would be able to run with it. Yet.” Book Your Strategy Callhttp://collabproducts.com/book

Welcome to End Hype podcast, in episode 106 Callye Keen is sharing some hard truths for entrepreneurs to hear, and they all center around email marketing. If you're a coach or a knowledge worker it's easy to understand the strategy behind growing a list and sending out lead magnet offers. But for product based businesses, an email list strategy can be confusing. It takes more than sending out regular newsletters to your list, and then hitting them with an offer when you have a new product launch. “Email marketing is both a powerful tool and it's an archaic annoyance.”[03:26] Email enhancementEmail is still very powerful, but how, and when can you deploy email to enhance the customer experience and enhance revenue? Let's put this in simple terms. How can we make money with email, make happy customers instead of annoying people? [05:43] The customer journeyHere's the big challenge: create an email that's worth reading, great headline, great hook, great content. It requires effort. It requires creating a customer journey. Most people don't want effort. They want magical thinking. They want silver bullets. They want to be able to slap and smash their product in somebody's face over and over again until they purchase it.[09:54] Lead magnetsIf you can figure out what your customer is trying to do, what their goal is, you can make a cheat sheet, an ebook, a guide that helps them mentally process what they're trying to do. Maybe it's a review. Maybe it's all the different products that they need for their camping trip. Maybe it's everything that they need to cook that perfect first date meal. I don't know what you sell, but you can definitely produce a lead magnet.  [12:18] Strong relationshipsI really like the idea of starting relationships off in a strong way. If I can help somebody achieve what they want to achieve, I can send emails that contain a lead magnet that puts me in the best situation. It also puts me in a really great situation to explain the context and value of that specific product or our product line, and then give them a call to action to purchase it. This improves conversion rates and helps build a successful brand.[14:21] Newsletters are trashDo I enjoy getting newsletters in general? The answer is no. Why do people do it? In theory they are still more effective than nothing. In practice it's because email marketers don't care about your customer. If you're using an email marketing agency, they don't care about your customers. If you use this tactic, you don't care about your customers. Customer feedback and open rates will confirm this.[20:30] Meaningful emailsIf it's supporting something that's important to those people, to your customers, you can fill them with positive energy, with happiness. Something that will motivate them to share it out, to spread your message. It's not going to be a discount. It's not going to be because you hammered them with a newsletter every week. It has to be something that goes to their core values.  Those emails result in customer interaction with your brand. Consumers will share that on Facebook.“​​Your emails. They annoy everyone. They prevent people from purchasing.” Book Your Strategy Callhttp://collabproducts.com/book

Corey Berrier- The Sales CEO has over 25 years of experience training individuals and teams on high performance sales processes. The Sales CEO is a boutique coaching firm specializing in sales development with a focus on ADHD. Using his ADHD superpower Corey has developed systems and processes that allow business owners to maximize employee experience and revenue. Corey uses a proprietary system to guide businesses to higher sales results, focusing on every aspect of the process. A hands-on approach is used, with feedback provided throughout the entire process, which helps clients to achieve results faster. Our proven results have helped hundreds of professionals across multiple industries achieve improved sales results. Corey is a Keynote speaker, International Coach and Consultant and hosts the Top Rated podcast “Successful Life Podcast” and he co-hosts the only ADHD Sales Podcast in the world called “ADHD SALES LEGENDS', with Callye Keen. Corey is writing a book on ADHD Sales and Entrepreneurship that will be out later this year. Today we learn how he's begun using his ADHD superpower, better. Enjoy! In this episode Peter and Corey discuss:  1:40 - Intro and welcome Corey Berrier! 2:16 - Corey, why..why why why are companies so stupid?! 5:30 - How can you now better things for clients via your, and possibly their, ADHD? 7:20 - Tell us what it was like growing up as a kid, where you're from, when you were diagnosed? 9:15 - After a few minutes into an interview, do you ever ask clients “so.. are you ADHD too”? 12:21 - On rejection sensitivity 14:04 - How can people find more about you and what you're doing? www.CoreyBerrier.com and on the socials @CoreyBerrier on INSTA  Facebook YouTube and https://www.linkedin.com/in/coreysalescoach/ on LinkedIn Also via his podcasts: “Successful Life Podcast” and ADHD SALES LEGENDS 14:54 - Thank you Corey! Guys, as always, we are here for you and we love the responses and the notes that we get from you; so please continue to do that! Tell us who you want to hear on the podcast, anything at all; we'd love to know.  Leave us a review on any of the places you get your podcasts, and if you ever need our help I'm www.petershankman.com and you can reach out anytime via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! 15:25 - Faster Than Normal Podcast info & credits — TRANSCRIPT: Yo, yo, yo what's up! Welcome to another episode of Faster Than Normal! My name is Peter Shankman. This is the one day a week, but I try to do as many interviews as I can because ADHD. I don't know, interviews and in the middle of that, and I'm answering emails. I get an email from someone who says hey, sorry for the slow reply. Um, we're pausing for now. So we'll be in touch. This is a client, this is a company who I've been trying to hire, not to give me money. I wanted to give them money, right. And after like two weeks, three weeks, four weeks of back and forth of contracts and everything, Hey, we're pausing guys. If you're an entrepreneur and you run your own company, there's absolutely a reason you can make money. All you gotta do is be slightly, slightly better than idiots like this. What I'm trying to give you upwards of 500,000. And you're gonna pause. You're a moron. Okay. I got that in my system. Anyway. Literally it just happened like 30 seconds before I started this call so hey, got it out of my system with apologies to Corey Berrier who's our, who's our guest today who did not sign on to hear me ramble, Corey- thank you for being here. Corey started his business coaching in 2014. When he got tired of business, struggling to make sales and not have the ability to offer solutions. It's all shit. I have a company you should probably talk to; I just got off the phone with them. Anyway, Corey, working with his training clients who owns a small plumbing company and the owner asking you to talk with the sales team. That led to where he is today. He's based in Raleigh. He was diagnosed at age 8 and his services extended to wherever he's needed, whether it be online on the phone. Corey has excellent guidance and excellent coaching and he is going to talk about his ADHD journey starting right now. Corey welcome! Sorry about that random intro, but oh my God. Why are companies so stupid? So it's a great, great question. Peter you're so right. You have to be a little bit better, right? You just have to be a little bit, so you're you're right. Your company does need to talk to me because they're making very bad decisions, but a lot of companies do that. Peter. I'd love to start this out by tying this to exactly why we're on the call, which is, you know, I've, you know, the thing that you ran out about me is changed just a little bit. So I don't work just with plumbing companies now I work with, well, I work with a lot of different companies. I work with consultants all over the world, and I also work with a lot of trades companies, but here's the. Really the biggest thing that I want to drive home. And why I'm on this call with you is, you know, about five months ago I realized I had no fucking idea what ADHD really meant for me. And I've been taking medicine Peter for 36 years, 36 years. And so I just, I had no idea that, you know, I forget shit all the time. I, you know, I lose stuff; my phone's in my hand and I'm looking for it. Like all the things. I you thought that, you know, I burnt my brain up doing drugs years ago or drinking. That's the truth. That's what I thought for years. And so when I, so one of, in one of my entrepreneur groups, I noticed, I noticed a guy did a post in the word he used the word neurodivergent. I have never seen this word in my entire life. And when I saw it, I'm like, damn, that is such a cool looking word. That was the first off. And I'm like, I got to figure out I'll let me just ask the guy what it means. Well, he didn't answer me. And so I'm not certainly not going to wait for him to answer me. So I just went and figured it out myself. Of course. Yep. So I Google it and it takes me to YouTube. So I like, okay, well I'll just watch one of these videos and see what it is. This guy is literally talking about me! And I'm like, holy fucking shit. What the fuck is going on? How I just, how am I just now understanding this. And the truth of the matter is, is guess what he was like. I didn't have a reason to look at. I didn't know. I didn't know. You know, you never put two and two together, right? Yeah. And so the reason that I believe I am so much better in my job now at working with these companies is because you know] this; most people are ADHD. Business owners, most people that are sales, right? Those are the two people I worked with. So imagine how much more money they're going to make. If I can shore up those areas where they don't even see the problem. In other words, if they've got half her and she's not following up well, you and I both know the reason for that, but he may not. He or she may not know the reason for that. And if they do know that. What's that going to do for their business. Holy cow. Right? It might, it blows my mind. It really does. No, you look at, and then look, there there's two types of, of, of, of sort of companies that are mistaken, right. Because the type of companies just take it because exactly what you said, they don't understand how to better target their brain, how to better use the functions they have. Those are the ones that you can help. Then there are companies that are just stupid because they're idiots, right. And, and they just don't see the value they are leaving on the table. And Unfortunately, I think it's a lot, a lot more of them, a lot more out that they're just run by idiots. But no, I think that, you know, one of the things when I went out on my own as an entrepreneur, probably 20, 20, whatever years ago now, um, you know, I had no idea what I was doing, but I knew there was something I could do. And that's, I think a key thing that.. like, you realize the same thing right. In that, in that you're not sure what it is, but there's something out there there's some way that you can better things. Right. So give us some examples of that. Well, I think this, I feel like this is the example, and I'll tell you, Peter, for years, I've been, you know, I've owned multiple businesses and I've done great, but some of them, and I had failed miserably with some of them. And at the end of the day, like here's the deal. I went through all of those businesses and all of those things. To lead me to where I am today because I can serve the people that I work with at such a higher level, because I understand the things that they're going through. I understand I can look at somebody. I can ask, you know, this people, you can ask somebody one or two questions and, you know, If they're not just like you are not right; by the way they answer. And so that's where I feel like my superpower lies is that I've taken my love for sales. I've taken my ability to connect with people and to connect people with other people, collaborations and harnessed that into I guess you would say the 88, I guess you would say that I use my ADHD to yeah, to better serve the people I work with because I can see things they can't Tell us about when you were diagnosed. Tell us what it was like growing up as a kid. How, how did you grow up in South Carolina, where are you from? So I'm from North Carolina. That's a great question. I'm actually from Mayberry, Peter. Yep. Yep. Good old freaking Mayberry going up, you know, I didn't have a bad childhood. I didn't, um, And in ADHD, where now looking back where it affected me was, you know, I made terrible grades. I hated school. I would rather be doing anything other than that. Outside of that, I mean, I was never put into a special ed class, which I've, I've interviewed now. I'm writing a book about this, uh, ADHD sales and entrepreneurship. And so I've interviewed, um, close to 50 people now that are professionals in the field. And. And what I'm finding is there's a lot of people that do get put in special education classes, they get put in, you know, they get labeled and I'm sure I got labeled, but I never got labeled quite like that. And so you didn't really ask me that- you asked me how my childhood was, was pretty good. I mean, I think it was a good childhood. I got into a lot of trouble. I mean, I was constantly doing something. But, you know, but I'll tell you what, I think one of the things that I think would have helped me more than anything I think is probably if they, if, if teachers then could have understood what they understand now, I think, I think my journey with school would have been a little easier. I think. I don't know that for sure. No, I believe it. I believe it. There's definitely a, a, you know, there's a level of, I sort of the same way and that in that, you know, sit down and you disrupt the class disease was not what I had, but it's, it's what teachers knew. It's all the teachers. Right. And, and, and to, to an extent it's crazy as it is, it's something important. Unfortunately, it's still going on that way. Right. There's still, it's not as, I mean, there's a little bit more understanding, but it's not as big as it ever was. You're right, Peter. So let me ask you this. You're a perfect person to ask this question to. So when I bring this up to people, um, you know, when I, when I'm talking to another entrepreneur or business owner that I'm starting to have conversations to work with, how would you, you know, if you've noticed this about somebody, is it something that you would bring up in that setting? Well, you know, I can tell immediately if someone's ADD or ADHD and I call it ADHDdar, right. It's similar to Gaydar. Right. I, I also believe that, um, you know, there are a lot of people who don't appreciate it to the same level that I do. I have this, you know, I love my ADHD. Right. I think my ADHD is the greatest thing in the world and I love what it can do for me and how it can help me. (I didn't get the entire phone ring removed). But there are a lot of people who have not had that experience yet. And so they sit there and they're kind of like, uh, this is the worst thing in the world. So I don't necessarily bring it up unless the conversation brings itself or lends itself to that. I think a lot of times there, you know, until you know, that answer. Until, you know, that answer. I tend to be a little quiet. But not labeled probably because there is, I mean, you know, this was a lot of into negative labels around ADHD and delight you because I understand my ADHD it is a super power because I understand what I really suck at. I'm getting what I am just not going to need no matter what, the reason behind it, there are certain things, Peter, I'm just not going to do period. No, a hundred percent. And I think that we get used to what we know and used to what we're good at. And, and we learn to be what were we learned to do what we're good at better and ignore, you know, or, or in this case pass off what we're not good at. But you know, so my wonder and I'm, like I said, I've interviewed a lot of people and I, I found, and this is just my observation, that a lot of people in a lot of people that I interviewed, just feel like that the information they have about ADHD is really not worth a whole lot because they have ADHD themselves. And I think it's a common misconception also outside that with salespeople is same thing. Right? A lot of people think that salespeople are shady or shitty or are slimy or whatever you want to call it, but that's just a common misconception. That's just not the truth. Well, except, I mean, there are certain, there are look there's there's truths to every reality and there's false. There's falses in every reality right? There are a lot of people there a lot. I've met a lot of sales guys who are incredibly slimy and I wouldn't wanna work, but I've also met some of the nicest people in the world. So I think it's the same thing with ADHD. I mean, I've met people who use ADHD to their advantage and they're still assholes. I think people use. Right. So it's, you know, there's two sides to every single conceivable coin in the world. I think that that labeling people in any capacity, right. Call me ADHD, but I'm so much more than just that. Right? I think everyone is so much more than just that. So at the end of the day, you know, I don't know if the labels help. I don't know either, but I tell you one label that did help me and you'll find, you might find this interesting is; when I uncovered what rejection sensitivity meant. And I didn't know that that's not even a, I saw even a medical term. I don't believe, uh, I don't think it's in. I don't think you would know the answer to that. I would not. I identify with that shit boo, big time, big time. I don't, I don't get to, I'm not a victim, but I understand now why sometimes I might receive what, what Peter says to me, to hurt my feelings. So to speak. And if I know that, guess what, I can be prepared for that and I can handle it with more emotional intelligence. I agree. I agree. I think a lot, again, also understanding sort of the way the brain works in that regard. Not everything is going to be an insult, or even meant as an insult. And there've been countless times when I have been in situations where I'm like, okay, I think I, a couple of. Um, I'm walking down the street. I'm not feeling great about myself and I, I I'm looking at my phone. I could see me as I passed some guy. I don't even look at him and him go Jesus. And my first thought is, oh, wow. He really saw how fat I feel today. Right. That's ridiculous. It totally didn't happen. But our brains are designed in such a way that yeah, we're gonna go to the worst possible. So, no, that's not always the case. Yeah, that's, that's a great point. That is a great point. And you're right. There are always, everything is subjective, right? It just depends on who's looking at it and how they're looking at and how they're feeling that day. It could always be a different answer, you know? A hundred percent, a hundred percent. Very cool. How can people find you and get more about you? www.CoreyBerrier.com and on the socials @CoreyBerrier on INSTA  Facebook YouTube and https://www.linkedin.com/in/coreysalescoach/ on LinkedIn Also via his podcasts: “Successful Life Podcast” and ADHD SALES LEGENDS— Sure. So you can go to my website, CoreyBerrier.com. You could follow me on all the social channels @CoryBerrier And I'm going to, uh, I'm going to send you a link. Uh, Peter, I don't know if it's okay. I need to ask you before. If we can, if I can send you a link to a download it all it is it's just a competence is for ADHD people just to help your confidence. That's all it is. It's as part of the stuff that I work with people on, uh, it's a very, very small part of what I work people with people on, but I would also argue that it's maybe one of the most important things that I work with people on. Please do. We'll we'll include it in the show notes. Sure. Thanks my man. Well, Peter, thank you so much. I really appreciate this. It's been great. The pleasure was mine. Corey, thank you so much for taking the time. I appreciate it guys….leave us a review. If you think you want to be on the podcast, shoot us a note peter@shankman.com We will see you next week with a brand new episode. It's so great to have you. And it's so great to be back recording again in the studio. Talk to you guys soon, take care. — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week!

Defeat the Chaos is a show for all small business owners and aspiring entrepreneurs. Julie and Corey cover the successes and failures of being an entrepreneur. They focus on the importance of differentiating yourself from everyone else. This week Julie and Corey tackle the topic of why entrepreneurs fail, and why it's not always a bad thing. After the first break, product development genius Callye Keen joins the show. Callye is a regular guest to the show, bringing years of knowledge and experience to you. Callye provides insight into why he believes entrepreneurs fail. We wrap the show up talking about current events, news headlines we love, a little gambling, and answering listener questions.

End Hype host Callye Keen dives into the future of e-commerce, looking at Shopify trends.  It's hard to believe that e-commerce isn't the leading way consumers buy.  Online stores are so prevalent in our lives.  Especially after the past 2 years, with more businesses online.  E-Commerce is on the rise, and Shopify is the platform that most direct to consumer businesses use.  Shopify recently released The Future of Commerce report, and they cover the same topics I cover in group coaching, in my Facebook group, and on this podcast. Today we're going to talk about one of those trends, rising customer acquisition costs. A topic that includes brand messaging, brand strategy, and satisfying the market. “Direct to consumer competition is rising. Advertising costs are skyrocketing across platforms and brand building is helping attract and keep customers.”[01:44]  Brand loyalty and product fit is a necessity Rising acquisition costs are forcing brands to foster long-term relationships with their customers. Actually building real brands. Getting off the addiction to paid ads. As e-commerce grows, as more big brands see e-commerce as their main channel, the competition for eyeballs is fierce. [04:01] Don't blame iOSWe could also try to blame the iOS update and technical reasons for why ads are getting more expensive.  But I'm seeing this kind of cumulative effect because as ads work less, people are spending more to get less. Instead of people leaving the system, they're spending more money.  Ad expense is increasing as its effectiveness decreases.[06:15] Long term strategy over short term gainsIf you think of spending money on ads as a brand positioning exercise at the top of your funnel, in which you continue to nurture a community of customers, you're going to win.[09:17] Measure what mattersYou need to figure out how to measure what's important to you. How many customers do you need to get? What's their average order? How many customers do you need to return? Who's opening up your emails?[10:20] Position yourself for successThe long-term optimal scenario is to not spend any money on ads. Maybe on ads for growth or penetrating a new market, but best case scenario, no ads. Your product sells because people love you. They want what you have. And when you announce that it's coming, it sells out. That's what real product market fit looks like. [12:48] Try a marketplaceShopify suggests using marketplaces as both sales and marketing channels for your ecommerce business. A place where you can list your product and sell it everywhere. Amazon, Facebook Marketplace, eBay, and Etsy are great examples. This doesn't have to be your home base of operations. But if you're looking at additional channels to test, if you're looking at new channels to acquire customers, these people own the eyeballs. Marketplaces are an effective marketing strategy. [16:00] DifferentiateIf you want to build a brand it needs to be simple and memorable. Something people can remember so they tell others, but it needs to deeply resonate with who they are. You don't need everyone. The world is big. “Everything works until it doesn't, but the brand will always work. It is an eternal strategy. So you've got to figure out how to speak to somebody. Create differentiation, create a community, curate that community, nurture that community.” Book Your Strategy Callhttp://collabproducts.com/book

S03E028 - On a special episode of BizQuik, Julie and Corey are joined by two guests to talk about product development.  They bring back friend of the show, Callye Keen, to talk with Mitch Taylor, owner of Pascots, and to offer guidance to everyone on how to create and launch a product.  The show starts with Mitch telling his story of creating something from scratch, and they all discuss the hurdles of creating something new.  Callye gives insight into prototyping your business and keeping it simple:  Complexity doesn't equal value.  Mitch tells about the issues with licensing, the effects of the pandemic, and the pivots he made with his business.  Callye explains the simple/single product approach to launching a product based business and creating roadmaps to success.  The group ends the show by talking about numbers and creating business partnerships.     Connect with Callye and get his free roadmap to grow your revenue at (https://collabproducts.com/collab)   Buy some of Mitch's Pascots on his site (www.pascots.com)   Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)   Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.   Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/)   Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms:   Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE)   If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)   You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.   BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach 

How do you translate attention into customers into a growing business?Callye Keen and Dylan Cato discuss Altor locks including getting initial funding from Kickstarter, creating innovative, viral products, and moving into adjacent markets.Learn more about Altor:https://altorlocks.com/Watch Bicycle Magazine try to beat the SAF lockhttps://youtu.be/1HvMPh6JBBIWatch Lock Picking Lawyer reviewhttps://youtu.be/ixPFDFp8Cfo

Product Businesses are Built DifferentBill Strahan and Callye Keen talk pursuing passion and skills, developing products, and educating customers to introduce innovation.Learn More About Bill Strahanwww.billstrahan.comEPO Trainerhttps://www.armoredfitness.com/Red Blue Collectivehttps://www.redbluecollective.com/Get the Collaborative Growth Blueprinthttps://www.redbluecollective.com/collab

How do you figure out who your ideal customer avatar is? Today, we have Callye Keen on the show. Callye is a legend/expert in product development and manufacturing. He has multiple companies where he has collaborated with the largest companies in the world. Callye was able to do so simply by perfecting how sales pitches and using his product manufacturing expertise to prove how ideas can be transformed into full fledged businesses. Callye helps people succeed by teaching the power of collaborations and using leverage to promote and sell your products. The ability to sell value and show that you know who you are selling to is some of Callye's main points. I loved learning from him, in which he challenged me to level up my game. The question is are you leveling up yours? You'll Learn: How to collaborate with your dream collaborate How to not feed into the Guru's B.S. Why collaborations are so significant Why your Sales Pitch needs to be on point And much more Favorite Quote: “People are really bad about making goals in general. If you want to get something done, create small habits that move you and build momentum” - Callye Keen Connect With The Callye Join The Most Engaged Facebook™ Group For Product Brand Owners End Hype Podcast Top Recommended Resources: Lucky 13's Tattoo Aftercare Podcast Powermoves Academy Podcast PowerTrain Urban Astronauts - Gain More Clients and Gain Passive Income Podmatch - Book & Schedule Podcasts Guests Rapha 180 If you are looking for a Video Content or Laser Engraving Contact:: ega@erikallenmedia.com A + Financial Solutions - One stop shop to level up your life and business Get More Involved with The Winning Community: Click Here to join our Facebook group where we discuss what it takes to calibrate your mindset and get to the next level Thanks for Rocking With US! To help out the show: Leave an honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thewinnersparadigm/support

How do you figure out who your ideal customer avatar is? Today, we have Callye Keen on the show. Callye is a legend/expert in product development and manufacturing. He has multiple companies where he has collaborated with the largest companies in the world. Callye was able to do so simply by perfecting how sales pitches and using his product manufacturing expertise to prove how ideas can be transformed into full fledged businesses. Callye helps people succeed by teaching the power of collaborations and using leverage to promote and sell your products. The ability to sell value and show that you know who you are selling to is some of Callye's main points. I loved learning from him, in which he challenged me to level up my game. The question is are you leveling up yours? You'll Learn: How to collaborate with your dream collaborate How to not feed into the Guru's B.S. Why collaborations are so significant Why your Sales Pitch needs to be on point And much more Favorite Quote: “People are really bad about making goals in general. If you want to get something done, create small habits that move you and build momentum” - Callye Keen Connect With The Callye Join The Most Engaged Facebook™ Group For Product Brand Owners End Hype Podcast Top Recommended Resources: Lucky 13's Tattoo Aftercare Podcast Powermoves Academy Podcast PowerTrain Urban Astronauts - Gain More Clients and Gain Passive Income Podmatch - Book & Schedule Podcasts Guests Rapha 180 If you are looking for a Video Content or Laser Engraving Contact:: ega@erikallenmedia.com A + Financial Solutions - One stop shop to level up your life and business Get More Involved with The Winning Community: Click Here to join our Facebook group where we discuss what it takes to calibrate your mindset and get to the next level Thanks for Rocking With US! To help out the show: Leave an honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thewinnersparadigm/support

Defeat the Chaos is a show for all small business owners and aspiring entrepreneurs. Julie and Corey hit on the struggles and advantages of being an entrepreneur, and how to differentiate yourself from everyone else. In this episode, Julie and Corey answer questions everybody should be asking, specifically around entrepreneurs, collaborations, and some lingering new years resolution questions. Product development genius Callye Keen joins Corey and Julie and talks about collaborative strategies for launching and growing a business. Callye is a huge proponent of collaborating with others in order to advance your business faster. He's created some of the most remarkable collaborations during his career. The show wraps up with current events, news headlines that Julie and Corey love, and answering listener questions.

Making mistakes go away will not build your brand.Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it?Great brands are not built from avoiding every problem.Great brands are built from how they overcome problems.Think of every Kickstarter shipping late from manufacturing and fulfillment issues. The optimism  of entrepreneurs met reality and delays happen. Reputation comes from communicating with customer and navigating through solutions.In this episode, Callye Keen talks about Reputation Management.How can we use social listening to uncover problems?How can we solicit reviews and user generated content?How can we gamify referrals and sharing?How can brands create an authoritative presence and build an iconic brand?Download the Collaborative Growth Blueprintwww.redbluecollective.com/collab

A win is not the end but the starting point of your growth.How do we amplify success?In this episode, Callye Keen breaks down simple actions for the 5th step in the Collaborative Growth Blueprint: Amplify.How do we capture customer information?How do we turn new customers into our own community?How can we learn from each collaboration?How can we get referrals to take this win to another level?How and why do we iterate to grow? Why is iteration better than perfection?Listen to the entire Collaborative Growth Blueprint series to learn how e-commerce brands are growing without costly hack ad campaigns, relentless SPAM emails, pointless social media posts, guessing what products to make, or hoping people care enough to buy.Download the Collaborative Growth Blueprint to follow along with the content and map each action you need to take.www.redbluecollective.com/collabIf you have a product business and are ready to grow, book a call. Slots are always limited.http://www.redbluecollective.com/book

Great Execution is CollaborativeMost entrepreneurs launch a product with a little marketing hype running up to release and spend the majority of time, money, and effort pushing the product sales after release. Most product launches fail.Most businesses fail after successful launches.They do not understand we are in the demand generation business.While executing a collaborative product launch, the audience conversation starts immediately and builds the demand for what we develop.In this episode, Callye Keen breaks down the Execute step (step 4) of the Collaborative Growth Blueprint. Download your blueprint atwww.redbluecollective.com/collab

Pitches fail because the person is unknown and offers too little value.In the past, as a startup mentor, pitching for investment was a constant topic. The right magic slides did not unlock infinite money. Doing the work and getting into the right rooms was always the answer.Funny, doing the work seems to always land us in the right rooms.Currently, as a coach and consultant for product businesses, entrepreneurs have similar questions. How do I get customers to know and trust the brand? How do I get X influencer or thought leader to promote my widget? In this episode, Callye Keen discusses simple actions to get involved in your community and with the people who will change your life and business.The steps are simple but most people will not do the work. They will quit and go back to average tactics.Download the Collaborative Growth Blueprintwww.redbluecollective.com/collab

Are they potential collaborators or definite parasites?How do you select the people to work with?How do you verify they are worth collaborating with?How do you actual build relationships that could change your life and business?In this series on collaboration, Callye Keen is breaking down the five steps of his Collaborative Growth Blueprint.The first step is to make a list of people important to your hyper-targeted customer. Listen to this episode to hear the pitfalls and tips in selecting these leaders.Download the One Page Collaborative Growth Blueprintwww.redbluecollective.com/collab

Is your brand tangible for your consumer? Are they able to connect with your company through a physical product? Callye Keen is the Chief Business Officer at K-Form, a product coach and serial. Callye also is the host of the End Hype podcast, where he breaks down how to transform a product idea into a business reality. He works with entrepreneurs day in and day out to help brands evolve and creating physical products to use as consumer engagement tools. His goal is to help companies grow with his unique strategies, innovative designs, and manufacturing expertise.    On this episode of Underdog Empowerment, Callye and Zach break down the benefits of pairing a tangible product to an idea. Callye also stresses the importance of understanding your existing audience before you attempt to grow your brand in a specific direction. Listen in for an episode that will get your brand's image back in focus.  Show Notes: https://underdogempowerment.com/physical-product   Get More Involved:    Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Free A-to-Z roadmap on launching a top-shelf podcast: https://underdogempowerment.com/roadmap Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Subscribe On YouTube: https://underdogempowerment.com/youtube

Are you taking action or just interested?The show is growing so we are going to take a moment to lay a foundation. If you are a long time listener (thank you), you know some of this stuff but not everything.For the new listeners, you will notice I have a different take on ecommerce and product businesses because I come from a background of working and doing. I have a different perspective, a heavy bias towards action, and probably too little patience for nonsense.In this episode, Callye Keen gets into his background, why he started End Hype, and the framework for growing product businesses.Learn morewww.redbluecollective.com

In this episode, Callye and I talked about the foundations of effective communication with your target audience. Do you have a question that you would like me to answer? Just fill out this form: https://docs.google.com/forms/d/e/1FAIpQLSeIi0Skg5OfhHAp-7NPdgkdAhb9ahJyAdicRZ7XL62EPLh8QA/viewform JOIN MY FREE CHALLENGE HERE >>> https://www.Kristamashore.com/clientconversion?sl=podcast JOIN MY NEXT 20 HOUR COACHING SESSION HERE >>>> https://www.kristamashore.com/2dayslive?sl=podcast

In this episode of the Creating Success Out Of Failure podcast, Jonathan is with Callye Keen. They talk about his podcast End Hype, getting projects funded, traction products, his private community and so much more.

What's your million-dollar idea? Entrepreneurs are innovators by nature, but so few of them take that creativity and apply it to an amazing product that fills a need in their market. It's time to demystify product development for good. After witnessing a wide range of tactics, strategies, failures, and successes in product development and manufacturing, Callye Keen translated his experience into the Red Blue Collective framework.  Now, Callye guides brilliant misfits to generate $50k+ in 90 days of additional revenue without the use of complicated funnels, ads on Facebook, or “questionable tactics.” The Collective takes the strategies Callye built up to aid entrepreneurs in unlocking impactful opportunities, delivering valuable products, and multiplying their customer audience while cutting down on both time and investment. In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Callye to break down the business-scaling opportunities that open up when you introduce a physical product into your company, what makes one idea thrive while another fails, plus how Callye helps his clients successfully create, grow, and market products and businesses they actually love, and all the ways that Callye is using Clubhouse to gather content ideas and get a handle on what different sections of the market are looking for at the moment. Tune in to get your wheels turning on your next big idea.   What You'll Learn: How Callye, his podcast, and his own business are combating the “fake guru” craze spreading around the Internet right now in favor of real advice and healthy, significant brand building and business growth Why great ideas often lose out to good ideas in the product world, and the different ways that we (and the market) perceive value What Callye's schedule looks like between his different pursuits, and how he manages to stay productive while protecting his time And much more!   Favorite Quote: “I say everyone is an inventor and everyone is sitting on a million-dollar idea. And that's, like, not hyperbole… The people out there that are service providers, your coaches, you already have an existing business - you're missing a seven-figure revenue stream.”   Callye Keen   Connect with Callye: The End Hype Podcast (Subscribe, rate, and review!) Keep up with the Red Blue Collective   How to Get Involved: Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group. Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

How do you translate your big vision into something your customers could hold in their hand? In a world of fake Internet gurus and people who just sell fluff, companies who want to serve their people at the next level can unlock massive growth with the help of a great physical product. Witnessing a huge range of strategies, tactics, successes, and failures in product development and manufacturing led Callye Keen to turn his experience into the Red Blue Collective framework.  Now, Callye mentors brilliant misfits to help them generate $50k+ in 90 days of added revenue without the use of overly complicated funnels, ads on Facebook, or “questionable tactics.” The Collective takes the insight and strategies Callye has gained over the years and uses it to help entrepreneurs access impactful opportunities, deliver valuable products, and multiply their audience of customers while reducing both time and investment. On this episode of Underdog Empowerment, Zach and Callye dig into what physical products can do for an existing business in terms of their audience, how Callye understands and best serves his own audience, and building the fundamental philosophy and mission behind your brand so you can break out of mediocrity and make a real impact. Tune in to expand your idea of what's possible - and what the next big move should be - for you and your business.   Show Notes: https://underdogempowerment.com/callye-keen   Get More Involved:    Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178 Free A-to-Z roadmap on launching a top-shelf podcast: https://underdogempowerment.com/roadmap Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/ Subscribe On YouTube: https://underdogempowerment.com/youtube

Ep. 104 Featured Callye Keen who is the Founder of Red Blue Collective - Coach - Host of End Hype podcast - and tons more! Awesome show! Check it out! Key Discussion Points: Growing up in an entrepreneurship household Starting the Misfit Brand Academy 3 Degrees of Freedom Creating environments that facilitate Failure, Learning, & Growth The power of time blocking Being more helpful and connected Butter's Business Tip Of The Day Our Platinum sponsor for this show is Mike Young, The Makeover Master. As a complimentary gift, you can access their $997 “The Foundations™” course for free or get a 20% discount on their complete website and business image makeover experience by clicking the links below. Go HERE to Get The $997 - Foundations™ Course COMPLETELY FREE Go HERE to Ask About A Website & Business Image Makeover with a 20% DISCOUNT Want to attend the World's #1 Networking event…..that you cannot attend? Well, unless you are invited like I was. I am an official SecretKnock.co Influencer and want to see you at this event! Message me for more details! Proudly sponsored by: Tigatu (use code "TopRatedMMA" for 10% off) - Shirts Combat Flags - Flag Backdrop Alpha Outpost (use code “topratedmma” for 15% off) - Outdoor / Tactical Gear INTERESTED IN BEING A SPONSOR OF OUR SHOW? DM US FOR MORE INFO. Be sure to FOLLOW Callye Keen - Instagram LinkedIn Pinterest End Hype Podcast Be sure to FOLLOW Red Blue Collective - Facebook YouTube Please check out ErikAllenMedia.com where I am talking with Entrepreneurs, World Changers, and Success Minded People!

Julie and Corey invite Callye Keen of Red Blue Collective back on the show, and the three put on their psychologist hats to try to figure out how pricing affects what people buy. Topics covered include why it's easier to sell expensive services than inexpensive items or courses, perceived value, and the problem with gurus and coaches. They finish off the show by delving into the logic that goes behind advertising and how people calculate value in their head and scaling up the ascension ladder. Help Callye get his podcast into the top 100 business podcasts by subscribing and listening. Apple Podcasts (https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987) Spotify (https://open.spotify.com/show/0TwqeP2dfGG3qFBh3B0b33) And find more on his site (https://www.redbluecollective.com/) Check out our latest course on time management: TIME B.O.M.B. (sb-pace.mykajabi.com/time-bomb) Follow our podcast on Instagram (@bizquik.podcast), and if you want to learn more about SB PACE, head on over to our website SBPACE.com. You can also find us on the following social media platforms: Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) Twitter (@sb_pace) YouTube (SB PACE) You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon. BizQuik is a Traxler-Harris production. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

  Callye grew up in manufacturing moving from production to design to management. He has collaboratively developed 100s of products with entrepreneurs, corporations, and Government organizations. The firsthand experience seeing successes, setbacks, and obstacles lead to the development of a new framework for physical product development. Callye founded Red Blue Collective to provide the strategy, information, resources to those looking to create and manufature their own ideas into reality. Callye has run startup incubators, guest lectured at universities, and spoken at major trade shows.   1:12: Introducing Calleye Keen 5:09: People who identify as inventors are obsessed with ideas instead of obsess with their customers 9:31: Test the idea not the product 12:34: People have fear because there is uncertain, people need to turn that uncertainty into novelty 15:50: What kind of people Callye works with 20:40: Training themselves to look for opportunities 25:31: As a lifestyles people should help create 31:25: Callye Keen Final Thoughts 34:25: Best way to reach out to Callye To learn more about Callye, click here: https://www.redbluecollective.com/

On this 57th episode of The CEO Story, I have on Callye Keen the President and Founder of Red Blue Collective where he coaches misfits, innovators, and outsiders to transform product ideas into business realities. He shares his knowledge and experience about manufacturing physical products and the full life cycle of making million dollar ideas a reality.With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey. As always be sure to check out more of our podcast episodes:*Podcast Website - https://ceostory.buzzsprout.com*Website: https://www.togethercfo.com/*Facebook: https://www.facebook.com/TogetherCFO/*LinkedIn: https://www.linkedin.com/company/together-cfo*Instagram: @Togethercfo*Stay up to date with Callye and Red Blue Collective:*Website -  https://www.redbluecollective.com/*Twitter - @CallyeKeen*LinkedIn: https://www.linkedin.com/in/callyekeen/*Instagram: @callyekeen*Podcast: https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987*facebook: https://www.facebook.com/redbluecollective/posts/make-something/919180958249631/

This week Dylan is joined by Callye Keen of Red Blue Collective and K-Form. Callye shares from his deep background in business development and quality management at K-Form, and his business coaching and product development experience from Red Blue Collective. Callye tells us his experience in creating successful kickstarters and product launches, and ways you can make sure your next product launch goes well.  Both Dylan and Callye talk about how "good enough" has become the norm, and ways to make your business stand out. Check out Callye's work at https://www.redbluecollective.com/ , on his instagram @callyekeen , and his podcast @endhypeoffical 

Great Products Lose to Well Marketed Products EverydayAs entrepreneurs, we love our ideas. Launching to silence is heartbreaking to watch. The basic product idea is good but the value remains unknown. If people do not know you, how will they buy your product?In this episode of End Hype, Callye Keen breaks down the three common problems with making a product successful. The secret is not complex product roadmaps or expert product management. We talk simple human to human selling using timeless strategies.So, what makes a successful product launch plan?Base Your Marketing Strategy on Customer Pain PointsEvery post, interview, email, and landing page should explain how your product allows the target audience to achieve something and overcome real problems. A great content marketer knows the power of story.Selling features and benefits is a comparison game.Comparison creates unnecessary competition. The three stages of product offeringTreating a Launch like Pressing a ButtonHave a Launch Event. Treat the start of the campaign like a party. Set a launch date. Build hype.Create media to drive attention to a lead magnet. Capture email addresses on a landing page.Get your customer base involved in launch day. Use live stream video and social media shares to build community and reach new customers.The Obsession with Cold Traffic AdvertisingRunning ads is not an easy button. Facebook and social ads are not a cure-all.Engage customers. Refine your message. Without know what to write, your copy will be mediocre. Ads will scale mediocrity.Dial in the offer with content and engagement. Your ads will run far better.We have run 6 figure launches with no ads.I sell product every year with zero ad spend.Every coach thinks they should drive cold traffic to a lead magnet to a offer.Every ecommerce entrepreneur thinks they should drive cold traffic to trending product.Who has your audience?Who already has the trust?Can you sell to a warm audience?

If your business lacks core values, you will never optimize its growth. Tomas Keenan was a blue-collar worker turned CEO. He works with entrepreneurs as a high-level business coach and recently became COO of Break Free Academy. His humble beginnings and lengthy career taught him how to grow businesses into successful lifestyles.Core values are necessary to align any business for success. Without affirming your company's vision, the steps to attain that goal will become problematic. Episode Highlights03:53 – Find a Mentor and Take Advice – Business owners need to talk and listen to someone more successful than themselves. 12:17 – Saving A Business – Tomas's mentors encouraged him to test his abilities. He learned to apply lessons from his niche company to help experts across various industries. 16:42 – Refuse to Be Average – This is Tomas's core value. When quarantine lifestyles set in, he saw more opportunities to challenge this status quo and get ahead. 29:06 – Real World Core Values – Set an example of core values in the workplace with every new hire. When values don't play an active role in employees' everyday lives, your company won't stay on track.39:32 – Mastermind Your Business & Life – Don't grow to resent your business. A mastermind program will teach you to build your company into your lifestyle and not compete with it. 43:32 – Active Core Values – Gratitude, physical health, a constant grind, and intentional group time. Tomas recommends taking action towards these core values every single day.  “I don't care what title you have. It's your job. It's your duty and obligation to set the vision for your company.”Tomas KeenanConnect with Tomas:tomaskeenan.comconnectwithtomas.comAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

If you think you don't have time for success, you are making excuses.Tony Whatley has been growing businesses and communities for decades. When he graduated high school, his parents gave him two options: get a job to pay for college or join the military. His hardworking family always pushed him to be better, regardless of his financial limitations. By working part-time jobs on top of his 40 hour week, Tony generated the extra income he needed to succeed. He has started and sold multiple multimillion-dollar businesses and now teaches others to never settle for anything less than the life they want.Episode Highlights07:54 – Start a Side Hustle – Working 40 hours a week is only part-time for an entrepreneur. Learn to manage your spare time and stop making excuses.15:06 – Building Successful Relationships – Tony builds communities within businesses. By harnessing common interests and engaging over email, he built relationships, not a social media following. 16:58 – Be a Community Member – The best way to grow your community is to be a part of it. As a consumer, you will see growth opportunities. As a leader, you can monetize those opportunities. 25:29 – Don't Monetize Too Soon – Offer your community quality content and a sense of belonging. Don't degrade the user experience by choosing the finances over what will benefit your brand long term. 34:36 – Build a Personal Community For Success – You are the product of your surroundings.  Find good people who strive for a better future and move on from those who live in the past. “You don't have to want to do it. You don't need the motivation to do it. Try to focus on the results instead, and things will start to make sense.” Tony WhatleyConnect with Tony365driven.comAbout Callye Keen And Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

If you don't understand every aspect of your business, it will not grow.Julie Traxler and Corey Harris spent over 20 years consulting in corporate America. When the pandemic hit, they put their expertise towards helping small business owners. SB PACE allows new and existing businesses to launch and manage their growth strategies.Operating a company goes beyond offering your product or service. SB PACE works directly with business owners. They advise on implementing new processes, establishing a thriving company culture, and growing that business on a solid foundation. Episode Highlights12:25 – Lessons from Corporate America – Julie says it's essential for business owners to find time to work on their business. Organizational solid cultures and effective leadership are necessary for successful growth. 22:01 – Writing a Business Plan – Find and fill gaps in your business plan. Journaling will help increase your sales, investments, and revenue. 35:51 – Pandemic Impact on Small Businesses – A growth strategy framework is essential at all operation stages. The pandemic provided opportunities for new business endeavors and space to reimagine existing products and services. 38:52 – How to Hire and When to Fire – Establish rigorous training and hiring processes. Regularly fire low-performers. An effective leader will create an environment with high-performing team members. 51:56 – What is Foundation 52 – A business must be built on a solid foundation. SB PACE's asynchronous, 52-week course will help you discover where and how your company can improve.  “To attract the best people to your team, you've got to be a really good leader.”Julie TraxlerConnect with SB PACEsbpace.comBizQuik PodcastAbout Callye Keen And Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

If you don't understand your consumer, you can't fix your marketing. Alex Vonderhaar sold magic shows as a kid. Now he grows businesses with proven neuro-marketing tactics. He says with hard work and good copy no magic is necessary. Digital marketing gurus are everywhere – selling courses with false promises for instant success. This motivates Alex to produce sustainable marketing plans built on an understanding of human behavior. He explains how a good copy can differentiate a business and build a strong foundation. Episode Highlights 12:10 – Balanced Business Development – Alex shares the hard lesson he learned early on in his career. You can kill a business if you give it too much or too little of what it needs. 18:55 – The Value of Brand Promises – Differentiate the problem you promise to solve. Marketing efforts should address a specific aspect of the problem to beat competitors and increase brand awareness. 25:51 – Soft Offers and Launches – Alex talks about a 6-figure soft offer he launched entirely on Google docs. Instead of recklessly spending, a simple soft launch will give you space to test an idea. 28:54 – End Marketing Guru Hype – Throwing thousands of dollars at Facebook ads and online courses will not erase problems in a marketing strategy. A successful marketing plan will not happen overnight. 31:39 – Good Copywriting – A good copywriter is a good researcher. Understand your consumer to craft stories that evoke an emotional response. This elevates the brand experience. “You just need a good offer with a good message to the right people” - Alex Vonderhaar Connect with Alex Hidden Falls Media Fix Your Marketing About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  Learn more about Growing Your Product Business at Red Blue Collective. 

If you run a service business, you are losing money. Physical products scale service-based businesses. Service companies hire team members in order to scale. Offering products to sell creates a new element for the business model.  Episode Highlights02:21 – Massive Business Differentiation – Be a leader in your industry by offering a physical product. 04:40 – Branded Experience of Physical Products – Engage the senses with your product. You will leave a memory of the experience long after the interaction. 08:10 – Selling Products Scales – Offering a physical product is an effective business growth strategy. By outsourcing product manufacturing and distribution the company focuses on the core service while creating additional revenue. 10:10 – Product Idea Generation – Product ideas should serve a purpose for the customer. Any company can create an experience kit relative to their service.  “When we sell to the story, our brand becomes part of that intense emotion and that transformation” – Callye KeenAbout Callye Keen And Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more about Growing Your Product Business at Red Blue Collective.

Is your product idea trending or dying in 2021? Not every idea is worth an investment. Get to know the popular markets in 2021 to decide where to place your time and resources. Any small business looking for a trending product to sell online should be watching current market trends. Markets gain popularity due to current events or potential future upside. Identifying product categories that are now in high demand is an avenue toward growth for ecommerce businesses and any online business looking to sell a physical product. Episode Highlights 04:41 - Manufacturing Technology - Manufacturing is rapidly developing as technology progresses. This makes it an opportunity-rich space to invest in or test new applications. 07:24 - Beauty Products - The beauty industry is an optimal market for products to sell in 2021. There's plenty of room for innovation as demand for common products rises. The best way to develop a product in the beauty space will be to align that product with your avatar. You can then promote your product to your target audience with more precision because you relate to their needs. 12:21 - Work at Home Products - The growing trend of remote work marks a shift in the types of products the workforce wants. Demand for products that improve the experience of working from home has progressed further than the products themselves. Remote workers now want office-grade products to use at home. 15:30 - Mission Driven Business - If you manufacture in the US, put your emphasis on quality and price products accordingly. Sustainability and products that support a mission are other popular areas of focus at present. In choosing product trends, look at trends that do not involve a niche product. Prioritize your avatar strategy and your customers' needs. 19:42 - Power of Physical Products - Products are scalable to a degree that services are not. Taking advantage of the scaling capabilities of products is a viable option for growing your small business. About Callye Keen And Red Blue Collective Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  Learn more about Growing Your Product Business at Red Blue Collective.    

Julie and Corey are joined by Callye Keen who is the CEO of Red Blue Collective. He's an expert at sales, ideation, and validating product ideas. Topics include: Perceived value Translating value Identifying your clients Launching a product - idea to sales Problems with ideas Find the fee in the time Listen to Callye's podcast here Be sure to check out our new self serve program Foundation 52! If you're interested in learning more about BizQuik, check out our website. You can also follow us on Instagram or Twitter. And if you want to learn more about SB PACE, head on over to SBPACE.com. You can also find us on the following social media platforms: Facebook Instagram LinkedIn Twitter You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon. BizQuik is a Traxler-Harris production. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What sets a CBD brand apart in a saturated market? You'll need superior strategy, strong ethics and educational content marketing to build your brand as a trusted authority.Gary Roberts' introduction to selling CBD products came from a desire to help athletes recover and an interest in the science. A shift for Gary was the realization that CBD could be used as a treatment for addiction. He learned this just before the loss of his daughter.That loss inspired Gary to found Pure Body Zen, a company founded on the commitment to producing a quality product. Gary hosts the Good Dudes Grow podcast. He shares accurate information and the best in thought leadership from the CBD industry.Episode Highlights09:03 - The CBD Brand Recipe - Gary shares his insight on how to create a reputable, trustworthy CBD business. Put legal, transparent testing processes in place to check your CBD oil and other products for potency.15:25 - CBD Marketing with Purpose - Having a foundational purpose increases the chance of your brand's success.17:41 - Busting CBD Myths for Your People - Educating your audience positions you as an authority. The CBD industry lacks solid, available information, leaving a gap in thought leadership. Gary also gives his tips on networking within your circle to raise brand awareness.25:51 - The CBD Industry's Relationship with the FDA - Selling CBD products in 2021 will look very different. Knowing how the FDA regulates cannabinoid products is essential. Meeting regulations separates the experts from the fakes.36:46 - Fitness and Business - Pushing yourself in the gym can make you a better entrepreneur.40:34 - Setting Goals - Set realistic goals adding up to major impact. Reverse engineer the success you ultimately want to achieve.“When you educate people on your products, it's so much easier to sell.” - Gary RobertsConnect with Gary:Pure Body Zen CBDAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  Learn more about Growing Your Product Business at Red Blue Collective.

What's under the surface of the products you sell and the methods by which you sell them? Anybody can throw a logo on a t-shirt and make a few dollars, but the brands that develop a legacy and dominate their market are rooted in something a lot deeper.On this episode of End Hype: Product Entrepreneurship for Impact, Callye digs into common obstacles to growing an ecommerce brand and their solutions, including what you should actually be selling when you sell your products, how to strengthen the offer you're putting out there based on your audience, creating advantageous partnerships, and developing a continuity product that's worth the referrals. Tune in for an episode that will hand-deliver the fixes for some of the biggest problems that plague ecommerce brands right now.What You'll Learn:Why people invest in products sold by huge brands like Nike (hint: it's not the logo) - (1:29)How to base your customer acquisition strategy on a solid foundation rather than a lot of meaningless tactics - (11:29)What happens in your business when people start to remember the products you put out into the market - (16:56)And much more!Favorite Quote:"We figure out what they need, we offer something that's laser targeted, it breaks through all the noise and all the garbage so we can sell premium products and leave undercutting ourselves with, you know, low-cost, low-bid, less-than marketing - we can leave that garbage behind, we can sell premium things that people remember."Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on YouTube, Instagram, and Facebook.Enjoyed the episode? Hop over to Apple Podcasts for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

What makes a person successful no matter what market they enter or what platform they show up on? It takes a lot of skill, expertise and tough lessons learned to thrive in absolutely any environment - but there are those who've done it.Kate Hancock is called “The Pivot Queen” for a reason. She is a serial entrepreneur, speaker, mom, podcast host and Clubhouse superstar who has founded award-winning businesses in hospitality, health and wellness, e-commerce and more. No matter what she does, though, she keeps her energy focused on building brands that inspire and sharing her wisdom with those who would follow in her footsteps.On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Kate cover the ups and downs of Kate's backstory and her unique series of pivots, how Clubhouse is reshaping the entirety of business networking (plus how you can leverage the format to your advantage), and advice for building a lasting brand in a busy market. Listen in for a high-energy interview that will leave you with the insider's edge on Clubhouse and in real-world marketing.What You'll Learn:Why Kate never invests in anything wherein she doesn't own any of the real estate - and how she learned that lesson the hard way (4:21)What goes on behind the scenes of a massive Clubhouse room, and why Kate believes all the effort is so worth it (13:25)How to pick and choose who you hang around on Clubhouse to maximize the value you get from the platform (19:46)And much more!Favorite Quote:“I love that frictionless way of meeting people. Like, I think we're so open and like, you'll never find that in other social media. It's like we are in a hallway in a mastermind and everyone is embracing. I think it could be because we've been shut down for a while. I mean, we're missing that tone of voice, unity and connection. I think that really works.” Kate HancockConnect with Kate:Katehancock.comInspired by Her podcast About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. How To Get Involved:Connect with Callye on YouTube, Instagram, and Facebook.

How far do you think you could drive with one flat tire - in other words, with one piece that isn't keeping up with the rest? Similar to the essential parts in a machine, your team members are what helps your organization move forward. So, if they refuse to move or simply can't, the whole business is in trouble.Callye lays out the need to grow your team (in quality, not just in numbers) as your business grows, why the people working for you need to have goals of their own, and how to approach underperformance among the members of your team. Tune in for an episode that will shed some light on an often-undervalued but ever-important key to the growth you want in your business.Bookmarks00:29 Why no amount of talent or reputation in your industry will save you from becoming replaceable if you refuse to learn and grow your skills and knowledge07:23 What makes superficial sentiment different from actual culture - and the process that will help you quantify what's important so you can focus on the right one12:29 How to figure out if your people are aligned with the sense of drive and motivation that pushes you, and what to do about it if they're notQuote"We have to evolve every member of our team to be able to evolve our business, right? We can't implement new technology, implement better processes, we can't grow and take on more and become what we want to become unless every single member of our team is also growing." -Callye KeenAboutThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

How do you stand out and get attention in one of the most saturated markets out there? Hint: it's not by bragging on your accomplishments or putting out a single good ad. You need to get to know the people you're talking to, and let them get to know you in return (and that's just the start).After her phenomenal success as an acclaimed real estate agent, Krista Mashore moved largely away from selling to start what is now a seven-figure coaching business that helps lenders and agents become top producers in their markets. On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Krista dig into the building blocks of effective communication with your target audience within your branding and content, how creating and distributing higher volumes of better content results in big changes for your audience, and the value of an attraction-based business model in the age of digital marketing. Listen in for an interview that will light the fire you need to become the center of your audience's attention.What You'll Learn:What Krista does to get her future clients' attention and trust before she even meets them in person (9:55)How the simple commitment to consistently creating content revolutionizes your momentum in the best way (22:23)Why you have to be willing to copy what already works for other companies - and how to pinpoint what that is (39:38)And much more!Favorite Quote:“In order for me to be known, I have to be seen and I have to be heard… People are like, ‘We don't care anything about what you're doing. We care about how you can help us.' So, if I produce content that is solving a problem of my client avatar, I'm positioning content in front of them that really is helping them, it serves a need, it's delivering something that they actually need and want, then I'm going to be getting their attention.”Krista MashoreConnect with Krista:https://kristamashore.com/real-estate/ (Krista's website )https://kristamashore.com/clientconversion (Work with Krista)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Why do brands fail? We see brands come and go every day - they get hyped up then disappear, while others stick around for a century or more. Figuring out the difference, and why those flash-in-the-pan brands blink out so fast, is key to making sure that yours doesn't.On this episode of End Hype: Product Entrepreneurship for Impact, Callye breaks branding down past the superficial, unimportant elements to its most vital pieces, the need for focus in your brand (both in its message and in the way you run it), and fighting the urge to coast once you get to a certain level so you can keep the momentum going and increase your impact. Tune in for an episode that will completely reform your ideas about branding and help you ignore all the background noise. What You'll Learn:What branding actually means, the most important piece of a successful brand, and why you need to know it (1:41)Why you need simplicity in your funnel if you want people to stop what they're doing and pay attention (13:28)How to avoid cashing out and leaving early once you get just a little bit of the success you're after (17:22)And much more!Favorite Quote:“All that fun branding and graphic design and marketing elements or that whole ecosystem of work is to facilitate that story being told - one, to make sure that it is told, and two, to make sure it's the story that you want to be told. Right? So. Are you forgettable? Are you a fad? Or are you forever?”Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Do you have cool sh*t to share—but you're not sure where or how? King of Podcasts Zachary Babcock has some ideas for you. Zachary Babcock is the CEO and founder of Underdog Empowerment and Podcast Powertrain. After spending half a decade in prison, Zach was on a mission to change his life: He started running companies, including a top-rated podcast on which he has interviewed over fifty of the world's most successful business people. Now he's on a mission to help others start their own top-rated podcasts.On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Zach go deep into the art of brand creation, audience identification, and the power of podcasting. Listen in for access to a dynamic jam session between two veteran entrepreneurs. What You'll Learn:The value podcasts can bring to your business, and to your personal development [3:30]How an “intent to serve” fits into the bigger picture of entrepreneurship [5:58]Where to start with your podcasting dreams [38:39]Favorite Quote:“I had to recreate myself, from prison and drug addiction to who I am now. And we all do that, we all are always recreating ourselves.”Connect With Zach: https://underdogempowerment.com/ (Underdogempowerment.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

On this episode of End Hype: Product Entrepreneurship for Impact, Callye Keen explains the five potential next steps of growth after initially working with a coach. Favorite Quote:“There's no guarantee that if I give you steps, that you're going to create a million dollar startup or a startup that lets you quit your job. What it will give you is more insight, more freedom, and the ability to take the next step.” —Callye Keen About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

So you've got the single best product on the earth, am I right? You slap it on an Amazon page, maybe a Shopify site—and wham bam, that's business baby!! Or, wait, is it? Have no fear, digital marketing expert Jason Portnoy is here. In 2009 Jason got his start in business as the founder of  tee-shirt company, True Rivalry. After discovering that his true passion lay in marketing, he founded marketing agency JPORT Media, for which he serves as CEO today. Jason is the host of Perfectly Mentored podcast, as well as the author of Three Easy Digital Marketing Strategies to Grow Your Business.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen and Jason discuss the pros and cons of selling on Amazon, crafting incredible sales offers, and the changing business landscape of 2021. Join Callye and Jason for an expert's back-to-basics lesson in digital marketing. What You'll Learn:The three tried and true methods for growing your business—in any industryWhen to not develop a productWhat Jason sees as the number one most important business strategy in 2021Favorite Quote:“If you have the best product, and you really believe you could do big, big damage or think the world benefits from what you have, and you're better than all the other options. Then, I mean, you're just letting yourself down by not investing in yourself.” — Jason PortnoyConnect With Jason:https://perfectlymentored.com/ (Perfectly Mentored Podcast)https://www.facebook.com/perfectlymentored/ (Facebook)https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)https://www.instagram.com/PerfectlyMentored/ (Instagram)https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca (LinkedIn)https://jportnoy.com/ (jportnoy.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Is 2021 the year you take the world by storm, scale your business, change your life? Or will it be just another long list of unfulfilled goals? On this episode of End Hype: Product Entrepreneurship for Impact, business coach and host Callye Keen walks listeners through his top goal setting strategies, the difference between confidence and arrogance, and the value of finding a mentor. Join him in dumping the Goals for Dummies rule book—and choosing a mindset that works. What You'll Learn:Why SMART Goals don't workWhat true self confidence looks likeThree framework shifts that will help you set and achieve your goals Favorite Quote:“People use goals as some kind of self-flagellation, as some way of making themselves feel guilty and bad. You set a goal but you can't achieve that goal—you haven't built that confidence in yourself to do the actions that need to be done to achieve the goal.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Mike Machin shares the story of his continuous learning and growth as a graffiti writer. Callye and Mike talk about the different perceptions of people about graffiti and the ways to effectively market an idea. Tune in for an episode that will give you a deeper look at the beauty of the art and the journey of a graffiti writer.What You'll Learn:Why the value of your idea is important when you sell it in the market What is the best way to get information and the best way to accelerate your learningWhy marketing is a game of memorization as explained by Callye and the truth behind itFavorite Quote:“My definition of cool is somebody has to think that it's good. It's not like a personal validation thing. It's validated by the market. If you want to sell that stuff, it has to be an exchange of value.” About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Are you ready and willing to see the world as full of opportunities, rather than obstacles? That's the name of the game if you want to be a successful entrepreneur says business coach and End Hype host Callye Keen.On this episode of End Hype: Product Entrepreneurship for Impact, Callye recounts his recent experience using the new social network Clubhouse, and lays out exactly why anyone who calls themselves an entrepreneur should give it a try. Tune in, join the club, and find out how to make the most of your time on Clubhouse.  What You'll Learn:How Clubhouse works and what makes it different from other social networksHow you can use Clubhouse to your advantageWhy trying Clubhouse is guaranteed to benefit you as an entrepreneur in the long runFavorite Quote:“Action creates opportunities. When we start doing something, the doors of reality open up. And then we see like, oh, here's the next 10 steps. And we we do the work. And then we see the next 100 steps. Because it's like climbing a mountain we can see farther, the higher that we go to a certain point.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

What is the secret to creating an amazing e-commerce brand? After thirteen years in the industry, Ryan Williams is here on End Hype to share the background information on how to grow an apparel brand that will produce massive income and opportunity in the marketplace.While serving in the military, Ryan Williams decided he wanted to control his own destiny and create more freedom. As a result of this realization, Ryan started a t-shirt company with his first business partner and began to take action. Even though they had to face some costly mistakes in the early years, Ryan and his partner were able to gain traction in their business and turn it into a massive success. On this episode of End Hype, Ryan shares insight on the “behind the scenes” life of starting an e-commerce brand. Here in 2021, Ryan is dedicated to helping entrepreneurs like himself overcome the mistakes that he encountered when he first started his online business.What You'll Learn:The mindset that is needed to thrive in the e-commerce space as a startupHow to create a business that solves compound problems for your clientsWhy it is essential to understand whether your team members are analytical or creative personality typesFavorite Quote:“I enjoy solving problems. When these issues come up, I don't look at them like problems. I look at them as opportunities to improve. The only time I get pissed is if we are dealing with the same problem more than once because that means we didn't adjust our systems and processes to account for that. Stepping in potholes is fine but if you're stepping in the same pothole again, again, and again, then you've got a driver problem!” - Ryan WiliamsAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

Drop shipping got you burned out? Too much hustle, not enough revenue? Hear from entrepreneurial expert and coach Callye Keen on how to move from fast sales tactics to full-blown brand building.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen digs into the new social media network Clubhouse, the pros and cons of drop shipping, and what makes a mission-based business so powerful. Hit play for juicy business-building tips and tricks from Callye.What You'll Learn:Which Clubhouse rooms to join when for more of CallyeWhat drop shipping does for you—and what it doesn'tHow a clear, customer-centric mission can elevate your business Favorite Quote:“With drop shipping, we might have a page or a store that's just for that product or just for products in that niche. And we're not building like a great memorable logo, a great memorable experience, we're not really building an email list that we can sell into over and over and over again, we're not building that trust factor. We're just trying to create a transaction…. [How do we] take all those amazing skills that we've learned from doing tactics like drop shipping, and then how do we use those tactics to then build a brand?” — Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Callye Keen is the Founder of Red Blue Collective helping people create great hardware products from concept to market. He has taken his manufacturing knowledge and helped by coaching what he calls brilliant misfits who are innovators, and outsiders looking to transform product ideas into business realities. He is the host of the End Hype Podcast, a podcast that aims to remove the fluff and get down to business.    Show Notes: How did you sell the most expensive fidget spinner? How to create your own swim lane? What is the benefit of knowing your competitors? How much should we pay attention to the market and pricing in the market? Why is low balling dangerous? Product experience and the effects of growing a passionate following and tribe Connect with Callye: instagram : https://instagram.com/callyekeen website: https://www.redbluecollective.com podcast: https://open.spotify.com/show/0TwqeP2dfGG3qFBh3B0b33    

So you've got a hit product—congrats! Now it's time to get that product flying off the (digital) shelves. The question is… do you have the sales chops? Worry not, “Sales CEO” Corey Berrier has your back. Corey Berrier has served as a life coach, sales consultant, and business consultant; he has built multiple businesses, and is a certified Neuro-linguistic Programming practitioner.On this episode of End Hype: Product Entrepreneurship for Impact, “Sales CEO” Corey Berrier and host Callye Keen unpack the challenges and negative associations of sales, tips for overcoming those challenges, and strategies for busting the myth of “the sleazy sales guy.” Listen in for an insider's guide to excellent, ethical sales. What You'll Learn:What society gets wrong about salesHow to carry yourself like a top salesperson, even when things don't go the way you hopedHow to ask exactly the right questions to level-up your “discovery call”Favorite Quote:“Sales is asking better questions, and identifying what the problems are . . . If you have a problem with your business or your product, and I have a solution, it would be selfish for me not to tell you about it.” — Corey BerrierConnect With Corey:https://www.instagram.com/salesceo/ (Instagram)https://www.facebook.com/corey.berrier (Facebook)https://successfullifepodcast.com/ (https://successfullifepodcast.com/)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next. 

In life, we won't really know what will happen for us tomorrow and we can't guarantee that everything will be in our favor. But here's the best thing we can do: Choose the right path and do the things that will possibly result in the greater good.On this episode of End Hype, Callye discussed and identified the different steps one should take in an entrepreneurship journey, how these paths will guide you along the way, and its possible outcomes. Tune in for an episode that will help you learn some tips and tricks so you can succeed in your line of business.What You'll Learn:What are the steps in effectively achieving your goals and how you can apply itHow to make your ideas become real and how you can deploy them make to make earningsWhy businessmen still need to talk with other people and discuss their ideas and plansAnd much more!Favorite Quote:“You see the world and think that this should be different, my life should be different. You come up with big ideas, and I think that we should come up with big ideas because we want to do amazing things. If you come up with an idea that can actually solve a situation or an actual need in the society then try to bring it to an accelerator,  go through a process and you can offer this to that innovation challenges”Callye KeenFollow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

Have you set up your goals yet for 2021? New year resolutions aren't made to be just written, they are made to be done. The secret for a successful life is always in our hands.On this episode of End Hype, Callye talked about his framework on setting up his goals and shared his ways to achieve them. Tune in for an episode that will guide you in making your goals for this year and helping you effectively reach them.What You'll Learn:What are the different methodologies to set one's goalsHow action differs from intense planning, growth and optimization, and opportunities versus distractionsWhy Callye does not recommend to write down all your plans and what is the effective way to put them into actionAnd much more!Favorite Quote:“Most people are obsessed with the framework and they feel guilty if they did not achieve their goals where in fact they should be obsessed with the results and actions.”Callye KeenFollow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

What is your idea of a good leader? A ship cannot sail without its captain. A leader is the one who looks out for others, motivates to keep them moving forward and brings out the best in them. The success of the team is the success of the leader.On this episode of End Hype, Callye shares his thoughts about leadership and discusses that everyone can be a leader in our lives and in our own ways. Tune in and understand what it's really like to be an effective leader.What You'll Learn:What are the concepts of leadership and can one apply it in his day to day lifeHow making difficult things makes us better people and how people who are doing difficult things makes them a better leaderWhy reliability and confidence are essential traits of an effective leaderAnd much more!Favorite Quote:“I don't think there's a successful person out there that has started something and runs something that didn't do any form of the work or didn't put in that feedback mechanism where they jump in or figure out the problems.”Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

How can we become championship leaders inside of our lives?Here's a tough truth: doing hard things makes you a better leader. Have you ever done a challenge that tests your mental and physical toughness? Are you always striving to become the best version of yourself and lead by example? Are you prepared every time you show up? True leaders lead by example. On today's episode of End Hype, Callye and guest Nate Bailey dive head first into all these questions.We are all leaders. Our family, team members, clients, friends, and associates are always watching. To build leadership, you have to “do the thing” instead of just talking about doing the thing. On this episode of the show, Callye is joined by Nate Bailey. Nate is the creator of the https://www.100milemindset.com/optin30624563 (100 Mile Mindset Challenge) and https://natebailey.org/programs/ (Unleash The Leader Within). He is a world-class coach, speaker, author, and veteran dedicated to driving people towards their highest potential and the impact they're striving for inside their lives. Tune in and discover how to be a champion leader!What You'll Learn:How to always be a leader inside of your life and why that is so important to your success (9:37).How great leaders get others to inspire other people around you to do above and beyond what is expected (14:04).What makes professional athletes and military special operators different than the average person (35:34).And much more!Favorite Quote:“We are all leaders, whether you like it or not. You are always communicating a message that shows you as a powerful leader or a non-powerful leader. You are either an effective leader, or a non powerful leader. We are always, at all times, leaders. It is not what you say, it is what you do. Our kids are always watching what we do, not what we say… Our actions will lead them to show them how they should show up.”Nate BaileyConnect with Nate:https://natebailey.org/ (Nate Bailey's Website)https://www.100milemindset.com/optin30624563 (100 Mile Mindset Leadership Event)How to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

Does networking make your stomach turn upside-down? This is the episode for you.On this episode of End Hype, Callye shares how networking can become a force multiplier for your capabilities and your success even if interpersonal skills have never been your strength.Here's the bad news: networking can be extremely uncomfortable. In fact, attending networking events has always been tough for entrepreneurs who might not be as gregarious or outgoing as others. To make matters worse, the individuals who are attracted to these events are often there with the wrong motives and intentions. The types of people that we all want to surround ourselves with are oftentimes simply too busy to attend many of the networking events popping up in today's market.So how do we find the diamonds in the rough and make sure our networking efforts are actually having an ROI?Fortunately, there is good news: networking does not have to be so difficult or overwhelming. There are some different “hacks” you can apply if you have enough self-awareness to know that networking is not your strong-suit.At the end of the day, it boils down to knowing your strengths and weaknesses and adjusting accordingly. Listen to this show to learn the playbook!What You'll Learn:Why becoming a public speaker can be a networking hack for introvertsHow to run an event and network at the same timeWhy networking is essential to your business success, even if it makes you uncomfortable. At the end of the day, starting a business is an uncomfortable process. It's about being self aware and knowing how your efforts can be best applied. And much more!Favorite Quote:“There's such a small percentage of people in life, especially in business, that are actually adding value. If you join a mentorship group, you'll understand. If there's 100 “mentors” that SHOULD be amazing, a very small percentage will actually add value, actually do the work, and actually help people. Those people will all know each other… Get involved with those people... It's not even a ‘hack', you are just doing the right thing.”Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

Callye Keen is the Founder & President of Red Blue Collective, a manufacturing company focused on transforming product ideas into business realities. Callye brings the truth about creating a product & successfully targeting it to your niche audience. Follow up with Callye: Podcast: https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 Instagram: https://www.instagram.com/callyekeen/ Join the movement: https://www.facebook.com/groups/breakthroughsociety

“No man is an island.” - John DonneYou've probably heard that saying before - and it goes double for anyone who's trying to build a new business, a better product, or a legacy of innovation and success. You need people. Said another way, you need to know who to bring people to you, and who you should have on your side.Nate Peo builds personal brands that give corporate brands personality, because he knows that truly connected, advantageous relationships can only be built when people know they can trust you. Nate helps companies run their property purchasing process more efficiently through his work with his other business, Procurvia, and he is the host of the All-in-One Podcast.On this episode of End Hype, Callye and Nate dive into the reasons why everyone, regardless of industry or experience level, needs a growing (and trusted) network, how having those connections expands the realm of what's possible for you in terms of innovation, and how a well-built personal (and professional brand) lets people know who you are - and give you better opportunities - without ever having met you. Tune in to start cultivating a network that can help you take your own ideas, and those of the people on your team, to great heights.What You'll Learn:What builds the strongest connection between entrepreneurs and helps them help each other as they grow and develop a personal brandHow startups allow their teams and owners to build a knowledge base they would never otherwise have the chance to buildWhy the off-putting people speaking at networking events seem so disconnected to what they're saying, and what's going on behind-the-scenes in their careerFavorite Quote:"If you show up enough times, people are going to appear into your life."Nate PeoConnect with Nate:https://www.natepeo.com/ About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/

There are times that we are lost and we struggle to make things happen and need someone to guide us through. Are you willing to take a step to turn your ideas into reality? Or do nothing and your ideas remain a fantasy.On this episode of End Hype, Callye talks about the startup world and their great ideas and the reality of it, decoding the entrepreneurs' starting beliefs of doing wild and crazy things to build a successful business and how to approach and solve problems like an optimistic outsider.Listen in for an episode that will guide you in your startup journey as an entrepreneur and winning for real, not for luck. What You'll Learn:How to transform your product ideas into reality (0:04)What is the skill that you need to learn to overcome obstacles that will come in your way to challenge your strength in running your business (15:00)Why practicality and putting it into reality is important like asking yourself the right questions and putting yourself into the position of positivity and negativity. (18:41)And much more!Favorite Quote:" We have two different ways of thinking, pessimist calls themselves realist and then dreamers will call themselves optimists, but these two people are not oil and water, it could be just you. But the value is in the friction. With a lot of this dual type of thinking, the value isn't in holding one of those beliefs and holding it strong. But the value is in between those two things because it requires both. So the value is in the friction, where you can't resolve those two pieces called cognitive dissonance. These two ideas can't exist, they can't coexist, they cause friction. Those sparks is where real change happens because there's a lot of people out there with ideas that never make anything happen. So when you combine those two things, those two ideas hating each other, arguing with each other, I think it holds the value."Callye KeenHow to Get Involved:Follow Callye onhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

We covered a ton of ground in this episode. Callye dropped some knowledge regarding the abundance mindset, how customers are greater than your problems and that your riches are in the niches. An episode you'll want to tune into if you want to find a unique focus and showcase your differentiation. Comment your thoughts below and don't forget to like and subscribe! Callye Keen https://www.linkedin.com/in/callyekeen/ End Hype Podcast https://www.redbluecollective.com/blog/ https://www.instagram.com/callyekeen/ Connect with Dillon Mitchell LinkedIn - https://www.linkedin.com/in/dillon-mitchell-kowabungastudios/ Instagram - https://www.instagram.com/dillonAMitchell YouTube- https://www.youtube.com/user/dalexm13/featured Kowabunga Studios - https://www.kowabungastudios.com/ Instagram - https://www.instagram.com/kowabungastudios/ Facebook https://www.facebook.com/kowabungastudios Want to speed up your Revit production and take your time back? https://apps.autodesk.com/RVT/en/Detail/Index?id=4020873498316327371&appLang=en&os=Win64 Interested in a Revit Training Course with Lifetime access? https://dillon-s-school-332f.thinkific.com/courses/revit-electrical

What's the biggest struggle that plagues your industry? You probably thought of one right away. Now, the next question is, are you the type to simply survive that struggle and progress on your own, or the type to innovate, elevate the practices in your industry, and help everyone else rise with you?An engineer, UltraRunner/endurance athlete and entrepreneur, Dillon Mitchell is the founder of Kowabunga Studios, a software and consulting firm geared towards making the lives of engineers better through automation and time-saving solutions. Kowabunga Studios was created because of the tedious tasks and stressful deadlines Dillon experienced as an engineer, designing millions of square feet of commercial buildings. Dillon and Kowabunga Studios' mission is to help engineers, architects, and contractors save time and live better lives.On this episode of End Hype, Callye and Dillon discuss the birth of (and need for) Kowabunga Studios, the prevalence of tunnel-vision tech entrepreneurs with very limited perspective on their own projects, finding unique ways to engage with your market and your industry through online platforms like LinkedIn, and how Dillon's ability to blend and combine ideas sets him apart in his industry and even further. Listen in for an episode that will give you new clarity on how ideas become products and products become impact.What You'll Learn:How the stress inherent in the construction industry catalyzed Dillon's move into making life better and more streamlined for engineers on projects (4:38)What you need to know about building an expansive and effective network on LinkedIn, and what to show them once you've done so (23:20)Why much of the recent innovation in construction brings to the table not only less waste and more time savings, but also a host of pandemic-friendly benefits from safety to social distancing (42:53)And much more!Favorite Quote:"You got to be in love with the idea, you know, you have to have that commitment, that drive for it. For what I'm doing, like, my big goal, if you will, is I'm going to save a billion hours annually in construction - period. So, that's across robotics design, you name it. If it has to do with construction, we're gonna save you time, we're gonna make your life better, period. But I have a passion for that, because construction builds the world, and nobody seems to care about those people. Okay, I'll be that guy to help you save time and live better, period." -Dillon MitchellConnect with Dillon Mitchellhttps://www.linkedin.com/in/dillon-mitchell-kowabungastudios/ (LinkedIn)https://www.instagram.com/dillonAMitchell (Instagram)https://www.youtube.com/user/dalexm13/featured (YouTube)https://www.kowabungastudios.com/ (Kowabunga Studios) https://www.instagram.com/kowabungastudios/ (Instagram)https://www.facebook.com/kowabungastudios (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

Be honest - do you tend to dive into projects (or even businesses) without doing a lot of thinking, let alone planning? It's a common entrepreneurial urge...but the secret to bypassing all the rest of the ready-fire-aim crowd is collecting wisdom and strategies from people who've been there already.On this episode of End Hype, Callye lays out the most important nuggets from his most recent livestream interview, including getting involved at the ground level with the next pursuit you've got your eye on, the importance of thinking in practical frameworks, and discovering the major benefits of baby steps. Listen in for a concentrated dose of wisdom that you can inject straight into your career, whether you're an up-and-coming CEO or just someone with a great idea.What You'll Learn:Why working in a small-business setting is a unique and valuable challenge for those looking to learn and learn quickly (7:15)What experimentation does for the product development process and how we reach more and more clarity as we go (14:59)How to construct a process that takes a more reasonable approach to product readiness (at every stage) than just "go fast and break things" (19:53)And much more!Favorite Quote:"What I'm trying to get you to do is solve problems a little bit at a time. So, we build a better team, we build better core intellectual property, we build revenue, we build partnerships, and we take these on, and just one challenge right after the other, whereas the temptation is to go really fast and then make one giant obstacle, one thing that can't be overcome. So it's like the difference between scaling a wall and going up a flight of stairs. Can you scale a wall? Yes. Can most people do it? No. Can most people go up a flight of stairs? Yes, that's what they're designed for. So, they think that it's faster because they're running on flat ground, but then they just literally hit a brick wall."Callye KeenHow to Get Involved:Followhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective)

Ever wondered what goes into that amazing new product that comes out and changes lives? Most of us just see the shiny end result, but the process behind the scenes - and the people involved - are the truly mind-blowing part of these products.Daniel Slaski is a mechanical engineer and product developer by profession and a designer at heart, as well as a contributing writer at SolidSmack and a SolidWorks power user. Daniel's vast breadth of experience in multiple types of environments from medical to tech to aerospace have given him a holistic and high-level view into product development in all its forms.On this episode of End Hype, Callye and Daniel dig into the incredible value of the lessons you learn and the skills you pick up working at (or with) a small startup as opposed to a larger company while you're considering your own startup, the philosophies that help Daniel solve problems and grow as an engineer, and the value of having diverse viewpoints and differing opinions around the table. Listen in for an in-depth look at the creative process behind the products and ideas you love.What You'll Learn:What the downside to the “Wild West” rule-lessness of small companies looks like - and how to navigate it to get things done (16:39)Why from-scratch innovation isn't always helpful to the process of designing and developing technology (26:31)How to break away from the expectation of clean-cut, mathematical, black-and-white processes and embrace the mess (43:00)And much more!Favorite Quote:“It's about moving forward, right? Like, move these designs forward, right? Like, you get stalled and you have to un-stall things, right? Nobody wins when you're stalled in design forever. You're not winning, you're not moving on to the next cool thing, the company's not winning. So you just, you know, you have to keep moving the ball forward. It's awesome. It's a part of the process.”Daniel SlaskiConnect with Daniel:https://www.linkedin.com/in/danielslaski/ (LinkedIn)https://www.solidsmack.com/ (SolidSmack)Dan@solidsmack.comHow to Get Involved:https://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective)

Who's your favorite fake "guru" online? They're everywhere, and it's impossible not to stumble across their outrageous promises and eye-catching ads. But some of these scammers are a lot more subtle...how do you tell the difference between a grifter and a mentor who can really help you get ahead?On this episode of End Hype, Callye breaks open the world of Internet money-making scams, exploring the implausible claims they make and why we're so attracted to them, analyzing the programming that makes us susceptible to people who claim to have authority and their magical answers, and outlining a more legitimate, fulfilling path to entrepreneurship for those who are willing to do the work. Join in for some valuable scam-avoiding insight that could save you time, money and a lot of failure.What You'll Learn:How even the most mundane parts of our daily lives developed from disruptive, revolutionary ideas - plus why our brains love an easy answer (6:14)What our fragile egos tell us when we're confronted with an offer that's too good to be true, and what you should be pursuing instead of cheap validation (14:03)Why a flashy online presentation should be a big red flag, and a few ways to spot telltale inconsistencies (18:19)And much more!Favorite Quote:"Anytime I see there's, like, a magic key being turned or there's a way to like, trick somebody with NLP... there's no cheat mode, right? There's just, like, success mode. And you can turn success mode on by doing the work. Asking people that really know what they're talking about. You know, getting feedback from people, actually setting your ego aside and digesting that feedback and improving. If you can just do the work and improve, that's kind of how the whole process functions. But it's hard to draw that line and say, 'Okay, this is where that mentorship and that coaching and that good information is, and here's where that bad information is, that's where the trickster information is.'"Callye KeenHow to Get Involved:Followhttps://youtube.com/redbluecollective (YouTube)http://instagram.com/callyekeen (Instagram)https://www.facebook.com/redbluecollective (Facebook)About Callye Keen and Red Blue CollectiveThrough collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.Learn more at https://www.redbluecollective.com/ (Red Blue Collective)

What happens to all your great ideas? As entrepreneurs, we're near-constantly daydreaming about one bombshell innovation or another...only a fraction of which we actually see through. So, what's the roadblock between a great idea and a real-life product, and how do we get past it? Kelli Kedis Ogborn is the founder and CEO of H.S. Dracones, a company focused on helping businesses and ventures navigate the waters of commercialization and growth through resources like market assessment plans, as well as science-based language and communication strategies to keep the human side of innovation front and center.On this episode of the End Hype Podcast, Callye and Kelli dig into the challenges innovators face at every level from high school science fairs all the way up to NASA, making sure entrepreneurship aligns with your vision and your values (plus what happens when it doesn't), keeping service and a desire to make life better at the center of your product development, and approaching healthy partnerships with less apprehension and more productive strategy. Tune in for an interview that will get your creative brain up and moving.What You'll Learn:How Kelly developed a name for her organization that managed to be both incredibly unique and perfectly descriptive of her purposeWhat key factor keeps your customers engaged with the product you're offering - and how to get a “second date” with your audienceWhy the uncertainty, often-radical changes and unforeseen bumps that come with the process of cultivating your company or product shouldn't scare youAnd much more!Favorite Quote:“Everyone's heard the saying, ‘Fortune favors the bold,' and it really is true, right? Because for entrepreneurs - it is very risky. But you're going to be the most successful if, at least, you know what those roadblocks might be, and how to be able to mitigate them. And so you're never going to be in the clear, right? But at least you can say, ‘I anticipated this, and these are four different ways I can get around it.' So it just allows your path to be a little more linear, even though it's never going to be linear.”Kelli OgbornConnect with Kelli:https://www.linkedin.com/in/kellikedisogborn/ (LinkedIn)http://www.hsdracones.com/ (Hsdracones.com)How to Get Involved:After experiencing firsthand the development and manufacturing process behind hundreds of products, Callye Keen distilled his insight and experience into the https://www.redbluecollective.com/ (Red Blue Collective) framework, through which his clients have built and scaled 7-8 figure business and sales across the world.He presents that same insight and mastery, along with the wisdom and stories of expert guests, with the End Hype podcast. You can visit Callye on https://www.instagram.com/callyekeen/ (Instagram )and https://www.facebook.com/callyekeen (Facebook), and check out the show https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (here) - and don't forget to rate and review! Your feedback is both vital and very much appreciated.

Niche down! No matter how good you think your business strategy is, it will not be effective unless you are bringing value to the people seeing your content. In this episode we go deep on how to get inside the mind of a engineer who marketed the worlds most expensive fidget spinner!  — Your comments are my fuel, please take a second and say ‘Hi' in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;)   __ Alex Vonderhaaar is a serial entrepreneur and the Founder of Hidden Falls Media, a full-service digital agency servicing SMB clients across the globe. — // Guest // Callye Keen https://www.instagram.com/callyekeen/ __ Instagram: http://instagram.com/alex.vonderhaar LinkedIn:https://www.linkedin.com/in/alex-vond... Facebook: http://facebook.com/hiddenfallsmedia Website: http://www.hiddenfallsmedia.com Weekly playlist: http://bit.ly/HiddenFallsMedia —

You have an amazing product built for your customer tribe. They loved the prototype. Manufacturing is ready to rock.How do you build the interest, demand, and momentum to launch with success? Callye Keen presents a series of growth hack strategies that compound to build an incredible launch.

Disruption and strife reveal the shortcomings and challenges that good times mask. Looking at the long term, we will come out stronger and better from this situation.Stay positive. Look for opportunities to solve problems. Callye gives one of the ideation exercises from the Red Blue Collective Framework. Use Level 10 to discover valuable, executable ideas in a problem space. Use the tool alone to explore or with a team to collaborate.This is the End Hype Podcast. Callye Keen talks entrepreneurship, manufacturing, marketing, and everything to dominate the physical product business. End the hype. Make the future.Website: https://www.youtube.com/redirect?redir_token=c_cB4Hyo3xO7foOpUoLGXmFwc118MTU4NjY1MDk0OUAxNTg2NTY0NTQ5&q=http%3A%2F%2Fwww.redbluecollective.com&v=1Dfs0zzT4lw&event=video_description (http://www.redbluecollective.com)Facebook: https://www.youtube.com/redirect?redir_token=c_cB4Hyo3xO7foOpUoLGXmFwc118MTU4NjY1MDk0OUAxNTg2NTY0NTQ5&q=https%3A%2F%2Fwww.facebook.com%2Fredbluecollective&v=1Dfs0zzT4lw&event=video_description (https://www.facebook.com/redbluecolle...)Instagram: https://www.youtube.com/redirect?redir_token=c_cB4Hyo3xO7foOpUoLGXmFwc118MTU4NjY1MDk0OUAxNTg2NTY0NTQ5&q=https%3A%2F%2Fwww.instagram.com%2Fcallyekeen%2F&v=1Dfs0zzT4lw&event=video_description (https://www.instagram.com/callyekeen/)LinkedIn: https://www.youtube.com/redirect?redir_token=c_cB4Hyo3xO7foOpUoLGXmFwc118MTU4NjY1MDk0OUAxNTg2NTY0NTQ5&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcallyekeen&v=1Dfs0zzT4lw&event=video_description (https://www.linkedin.com/in/callyekeen)Want to be featured on the podcast? We are looking for entrepreneurs and professionals to share their experiences. DM us.

In this episode, your host Callye Keen, introduces himself and the new End Hype Podcast.