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Thanks to our partners Promotive, WickedFile, and OverdryveDid you buy a truck last December just to shrink your tax bill? Is the year-end bonus you pay yourself actually handing the IRS more money?In part two of his tax series, Hunt Demarest, CPA with Paar Melis & Associates, moves from tax planning to the part every shop owner wants to hear about: paying less. He walks through six strategies and flags where owners get each one wrong. A $6,000 compressor saves you $1,500 but leaves you $4,500 poorer, while a $6,000 IRA contribution saves the same $1,500 and you keep every dollar. Hunt also explains why a small 401(k) can cost you thousands a year in fees, how an HSA works like a second retirement account, and why an S corp owner who bonuses profit onto payroll pays more tax. He closes with entity structure, where one election saved a client $25,000 in a year, and a simple rule for equipment: decide what you need first, and let taxes decide only when you buy it.Whether you've never opened a retirement account or you're wondering if your entity setup still fits a shop that has doubled in size, this episode gives you a clear list to take to your accountant before year-end.What You'll Learn…(00:00) Intro(03:39) Hunt's money-back guarantee(05:03) Why a $6,000 compressor is a weak deduction(06:23) Retirement: time beats dollars(07:32) When your 401(k) costs more than it saves(09:11) HSA vs. FSA explained(13:36) The S corp bonus mistake(15:42) The $70K to $80K salary sweet spot(16:59) Why gaming expense timing backfires(18:21) Entity structure: the real found money(20:18) Buying a truck to save taxes? Do the math(21:40) When taxes should change your purchase timingIf you're ready to stop buying equipment just to dodge a tax bill and start paying yourself in a way that keeps more money out of the IRS's hands, this episode is essential listening.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Demo the Marketing Intelligence Platform at https://getoverdryve.ai/
Many shop owners set out to build a business but end up building themselves a job. Chris Knuth knows that trap firsthand. In The Owner's Manual, he shares the lessons he learned moving from technician to shop owner to entrepreneur and investor — and explains why the biggest obstacle to a shop running without its owner may be the owner himself. In this episode, Knuth breaks down the mindset shifts, systems and leadership practices that can help shop owners stop being the bottleneck and start building a business that can thrive without them.
Thanks to our Partner, AppFueledWhat if the best recruiting tool for your auto repair shop is one you're already paying attention to but only using to attract customers?Your marketing does more than explain why people should trust your shop with their vehicles. It also gives potential team members a glimpse into your culture, your work environment, your benefits, and what it might be like to spend their days working with you.In this episode of the Auto Repair Marketing Podcast, Kim Walker and Hannah Cribbs break down how your website, social media, online reviews, and even your company culture can become powerful recruiting tools. They also share the real-world example of Jen Rindflesh at Collinsville Auto Repair in Canton, Connecticut, who needed to fill three positions and worked with the Shop Marketing Pros team to get the right people in front of the right opportunities.From simplifying job listings and highlighting benefits to showcasing your team and creating a careers page that answers the questions potential employees are already asking, this conversation is packed with practical ideas you can put to work when your shop needs to hire.And the takeaway is pretty simple: Recruiting isn't just something you do when you're desperate for another technician. It's something you can build into your marketing all year long.Ready to turn your marketing into a recruiting asset? Listen to the full episode and discover how to attract team members who are a great fit for your shop.Show Notes with TimestampsIntroduction to the Episode (00:00:10) Host Kim Walker introduces the episode's topic: using marketing as a recruiting tool, and introduces guest Hannah Cribbs.The Best Recruiting Tool You Already Have (00:01:11) Marketing is not just for customers but also for attracting potential team members by helping them know, like, and trust you.The Constant Need for Technicians (00:02:17) Hannah discusses how frequently auto repair shop clients express the urgent need to fill positions on their teams.Client Success Story Introduction (00:03:44) Introducing Jen Rindflesh from Collinsville, who successfully used marketing strategies to fill three open positions in her shop.The Recruiting Process in Action (00:04:40) Hannah details the team effort to create social posts, job listings, and ads to address Jen's immediate hiring needs.Refining the Job Ads (00:05:53) Jen provided feedback to simplify the language in the job ads and listings, which resulted in attracting better-fit candidates.The Importance of a Strong Careers Page (00:09:46) Discussion on using the shop's website careers page, featuring videos, team culture, and answering potential questions for applicants.Showcasing Shop Culture in Marketing (00:12:38) Using social media to showcase team culture through birthdays, anniversaries, and fun videos helps attract the right people.The Role of Customer and Employee Reviews (00:15:59) Reviews provide an honest look into the shop's atmosphere, helping potential hires understand the work environment before they apply.Highlighting Employee Benefits in Marketing (00:19:04) Benefits like a four-day workweek should be featured everywhere on social media, websites, and in ads to attract candidates.Creating Effective Recruiting Ads (00:20:27) Ads should be simple, eye-catching, and link directly to the careers page to make the application process as easy as possible.The Power of Partnership and Communication (00:22:42) Stressing the importance of communication between the shop owner and their marketing team to refine and improve recruiting efforts.The Strategy of Continuous Recruiting (00:28:26) Shops should always be recruiting, even when there isn't an open position, to build a bench of future candidates.Attracting the Right Person, Not Just a Warm Body (00:30:39) Focusing on clearly defining the ideal candidate's qualities and values to ensure a good fit for the team and culture.Final Thoughts and Wrap-Up (00:35:51) Every marketing touchpoint is an opportunity to attract future team members by consistently showcasing a positive and appealing work environment.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Collinsville Auto Repair Careers PageThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
We spent this year asking young shop owners how they found machining, and one name came up in almost every single conversation. Titan Gilroy. What better way to close out our Generation CNC and workforce development series than a conversation with the man himself? Most of the conversation lands on the part owners would rather not hear. If your shop is dirty, your walls are beige, and your bathroom is an afterthought, you're telling every visitor and every employee exactly what your standards are. Titan makes the case that precision isn't something you save for the part. It shows up in the crevices nobody sees, in how your team dresses and speaks, and yes, in the bathroom. He's also blunt about where the talent problem actually sits. People drive past your building every day with no idea a CNC machine exists, let alone that it pays six figures without a degree. Whether they ever find out is a question of what the industry puts in front of them, and what your shop looks like when they finally walk in. We also dig into what actually moves people. The briefcase of parts that beats a resume, why your best performers are the ones studying machining on a Saturday, how an apprenticeship program can pull your culture out of a hole, and the apprenticeship guide book Titans of CNC is releasing at Boombastic. The through line is uncomfortable and useful. The next generation is out there, and whether they rise is mostly on the owner. What's Covered in this Episode (0:00) Why nearly every Generation CNC guest named Titan Gilroy (1:54) From homelessness and prison to finding purpose in manufacturing (4:17) 3,600 registered schools and more than 800,000 current students (5:32) Increase spindle uptime without adding headcount with Hennig Workflow (6:29) How does Titan think we can overcome the awareness gap? (8:32) The shops that struggle have no vision, no imagination, and no pride (10:36) You need to live greatness in everything that you do (yes, even bathrooms) (14:05) Bring a briefcase of parts to the interview—not a resume (16:45) Take your shop to the next level with DN Solutions (17:55) An obsession for perfection, and the crowd it attracts (20:40) How the curriculum is evolving toward lights out machining (22:53) Out automate anyone, then take the machining to the highest level (24:13) We need to continuously upskill our teams to fill the gaps we're seeing (26:23) How to promote a culture of continuous improvement (28:20) The apprenticeship guide book launching at Boombastic (33:48) Why Mike's best guys have never had to ask for a raise (37:47) Invest in your own business first with ProShop ERP (39:26) How to inspire greatness in the next generation (41:57) Cutting the two negative voices and watching the culture rise (45:25) What Boombastic looks like November 11 through 13 Resources Mentioned Titans of CNC Hennig Workflow DN Solutions ProShop ERP Connect with Titan Gilroy Titans of CNC Connect on LinkedIn Connect with MakingChips Website On Facebook On LinkedIn On Instagram On Twitter On YouTube
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveDo you actually know what you'll owe the IRS next spring, or are you just hoping it works out? And if your accountant has been extending your taxes for years, is that actually saving you anything?This week, Hunt Demarest, CPA with Paar Melis & Associates, kicks off a two-part series on taxes by tackling the piece most shop owners skip entirely: tax planning. Hunt draws the line between tax preparation (backward-looking, mandatory, and reactive) and tax planning (forward-looking, optional, and the thing that actually keeps you from getting blindsided). He walks through the exact five-minute math he uses to annualize a shop's net income from partial-year numbers, why extending your return "to lower audit risk" is a myth, and the personal-return landmines, like ACA marketplace credits and phased-out child tax credits, that catch shop owners off guard even when the business side looks fine.Whether you've never run a tax estimate in your life or you just want to sanity-check what your accountant is telling you, this episode gives you the framework to stop being surprised every April.What You'll Learn…(02:29) Why this isn't the tax-saving episode you expected(05:00) Tax prep vs. tax planning: it's about timing, not paperwork(05:53) The financial-analysis cycle behind every good tax plan(07:14) Why most shops never build a real tax plan(09:08) Busting the "extending lowers my audit risk" myth(09:57) When it's time to fire your accountant over extensions(11:30) The annual tax planning calendar Hunt runs for clients(15:04) How to annualize your own net income in five minutes(17:09) Red flags: when your numbers swing too high or too low(18:27) The 25% rule for ballparking what you'll owe(19:53) Kids, credits, and the ACA surprise that blindsides shop ownersThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partner, AppFueledA new auto repair shop opens down the street. Your first reaction might be panic, frustration, or maybe a little bit of, “Seriously? Another one?” But what if competition isn't something to fear? What if it's actually the thing that wakes you up and helps you see your shop with a fresh set of eyes?In this episode of the Auto Repair Marketing Podcast, Kim Walker talks about what happens when a new shop enters your market and why competition can be a powerful motivator instead of an obsession. From dirty windows and tired landscaping to outdated websites and neglected Google Business Profiles, Kim walks through the things shop owners often stop noticing because they're simply too close to the business.You'll hear why your existing shop has advantages a new competitor doesn't, how to improve your physical and digital curb appeal, and why showcasing your team's expertise, community involvement, and customer relationships matters. Kim also shares a practical first-impression audit you can use to identify what needs attention and prioritize the changes that will make the biggest impact.Don't let the new shop down the street own all the excitement. Let it remind you of what makes your shop worth choosing.Listen to the full episode for practical ideas to freshen up your shop, strengthen your marketing, and stay focused on winning your own race.Show Notes with TimestampsIntroduction to the Topic of Competition(00:01:06) The host introduces the episode's theme: how a new auto repair shop in town can be a positive motivator.Observing a Competitor's Reaction(00:03:38) The host shares how an existing shop started sprucing up its appearance after a brand-new competitor opened nearby.Competition as a Mirror(00:05:48) Competition can reveal areas in your own shop that you've stopped noticing, prompting a need for a fresh perspective.Getting a Fresh Look at Your Shop(00:07:08) The host encourages owners to see their shop through a customer's eyes and provides a checklist for first impressions.Highlighting Your Shop's Strengths(00:10:53) Existing shops have an edge with their history, team, and community involvement, which they should actively promote.Auditing Your Digital Curb Appeal(00:12:08) Review your website, social media, and online presence to ensure they don't look tired or outdated.Competition as a Motivator, Not an Obsession(00:13:22) An anecdote about Olympic swimmers illustrates the danger of focusing too much on competitors instead of your own performance.Remind People Why You're Established(00:14:39) Leverage your years of relationships, reputation, and loyal customers to tell your story and reinforce your market position.Competition Raises Industry Standards(00:16:07) When a new shop forces others to improve, it benefits the entire auto repair industry by elevating everyone's game.The First Impression Checklist(00:17:38) A detailed walkthrough of a checklist covering online presence, drive-by appeal, lobby feel, and shop area cleanliness.Prioritizing Improvements(00:22:40) Advice on how to tackle a long list of needed improvements by starting with low-hanging fruit for the biggest impact.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)First Impressions ChecklistThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
On this week's episode of Excelsior Journeys: The Road to Creativity, host & producer George Sirois sits down with author & e-commerce store owner Kira Hartley Klinger. After being forced to take a brand new course in life, Kira tried novel writing, but didn't find her audience until after she discovered eBay and decided to try buying and selling for profit anything that she could find. This led to Kira taking that audience and pivoting back into writing, where her success truly blossomed because she had an audience at the ready and she knew she could write for them! Excelsior Journeys: The Road to Creativity exists primarily as a platform for creatives of all kinds (authors, filmmakers, stand-up comics, musicians, voice artists, painters, podcasters, etc) to share their journeys to personal success. It is very important to celebrate those voices as much as possible to not only provide encouragement to up-and-coming talent, but to say thank you to the established men & women for inspiring the current generation of artists.If you agree that the Excelsior Journeys podcast serves a positive purpose and would like to show your appreciation, you can give back to the show by clicking HERE.Excelsior Journeys: The Road to Creativity is now a proud member of the Podmatch Podcast Network, and you can access all shows in the network by clicking HERE.
Your Phone Skills SuckYes, we're talking about phone skills again.Coach Brent and Chris recently discussed a client who wanted to invest more money in marketing to generate five to eight additional cars per week. Before recommending a larger marketing budget, they listened to the shop's phone calls.There was some good news: the service advisors were asking callers to schedule appointments.Unfortunately, almost everything that happened between the phone ringing and that final request was cringeworthy. The advisors were trying to close the sale without first building a relationship, understanding the customer, or communicating the shop's value.The solution wasn't immediately buying more marketing. The shop first needed to do a better job with the opportunities it already had.In this episodeWhy closing the sale begins when the phone ringsHow to build a relationship before asking for the appointmentWhy answering questions isn't the phone call's only purposeHow shops unintentionally turn every call into a price comparisonThe importance of asking good questions and listening carefullyHow to explain diagnostic value without sounding defensiveWhy advisors should offer specific appointment optionsHow phone skills translate into better in-person communicationWhy a higher average repair order can reduce the need for more carsHow to review phone calls without turning the process into punishmentWhy role-playing should happen before advisors speak with real customersHow weak phone skills waste otherwise effective marketingThe real opportunityIf a shop needs only five to eight more vehicles per week, it may not need a dramatic increase in lead volume. It may need to “suck less” at converting the opportunities already coming in.Better phone skills can also produce better conversations at the counter. When advisors listen carefully, ask better questions, explain value, and confidently present recommendations, average repair order could increase by $200 or more—depending on the shop's current performance, inspections, pricing, customer base, and sales process.At 50 repair orders per week, an additional $200 per ticket would represent $10,000 in weekly sales without adding more vehicles to the schedule.This week's challengeListen to five phone calls, including calls that resulted in appointments and calls that did not.Evaluate whether the advisor:Sounded welcomingGot and used the customer's nameAsked relevant questionsAcknowledged the customer's situationExplained the shop's process and valueGuided the conversation confidentlyAsked for the appointmentOffered a specific appointment timeConfirmed the necessary detailsChoose one behavior to improve, practice it with the team, and listen again to measure the progress.Shop Marketing ProsMarketing can make the phone ring, but the shop still has to convert that opportunity.Shop Marketing Pros helps take the guesswork out of marketing for independent auto repair shops by bringing professional experience and strategy to the process. When strong marketing is supported by a well-trained front counter, a shop has a better chance of turning attention into appointments and lasting customer relationships.Autofix Auto Shop Coaching + ADPIf you love Autofix Auto Shop Coaching, check out our partnership with ADP payroll services.Autofix Auto Shop Coaching + ADP — Fill out the form: https://forms.cloud.microsoft/r/QMmq5kch3mThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
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Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWould you take the job you're offering your own technicians? Could a candidate's spouse be the real decision maker in your next hire, and do you know what she needs to hear?Hunt Demarest sits down with Sam Freeman and Lisa Coyle from Promotive, the recruiting firm that places technicians, service advisors, and shop managers across the country, to talk about why so many good candidates never make it past the first ninety days, and why so many good shops can't fill a seat no matter how much they raise pay. Lisa and Sam walk through the data points that predict a bad hire before it happens, why flat rate is becoming a harder sell with both technicians and consumers, and why one in three shops is losing candidates over a benefits package that just isn't competitive. They also dig into the stat driving a lot of the industry's anxiety right now: seventy percent of people who take their first automotive job leave the trade within twelve months and never come back.Whether you're struggling to fill a single bay or running a shop with a full crew, this episode is a reality check on what candidates are actually evaluating when they walk through your door, and what you can control when the market itself is working against you.What You'll Learn...00:10 Meet Sam and Lisa from Promotive02:40 The 58% red flag before day one04:02 The three-benefit tipping point07:16 The case for hybrid pay over flat rate11:16 What top techs ask before they say yes16:53 Why 70% quit the trade and never look back22:29 Everybody wants an A-tech, nobody wants to build one26:23 The licensing trap costing shops candidates32:46 Building the bench before you need it40:33 Inside Promotive's portal, pricing, and guarantee47:31 Your team is your best billboardThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partner, AppFueledWhat if the problem with your marketing isn't your marketing?What if the phones are actually ringing, but your service advisors are letting the opportunities walk right back out the door?That's one of the big ideas we dig into with Husein Grabic, who is doing some pretty unconventional things at his three auto repair shops. Hussein is listening to new-customer phone calls, identifying the objections that are costing his shops business, training his service advisors with mock “ring ring” calls, and pushing his teams well outside their comfort zones.And the results are pretty tough to argue with.One of his shops went from about 220 cars a month to 330 in a single month, while another went from roughly 100 cars and $60,000–$70,000 in monthly revenue to 180 cars and $126,000. We also get into free inspections, price objections, appointment-setting, active deliveries, reviews, customer retention, and what Hussein calls “auto hospitality.”Some of this will probably make you uncomfortable. Good.If you're a shop owner who wants to get more out of the marketing dollars you're already spending, this conversation is packed with ideas worth testing in your own shop.Listen to the full episode and see what happens when you stop assuming your team is doing everything right and start listening to what's actually happening on the phones.Show Notes with TimestampsIntroduction to Husein Grabic (00:00:19) The hosts introduce their guest, Husein Grabic, who manages multiple auto care shops and implements innovative marketing and service strategies.The Importance of Listening to Phone Calls (00:02:29) Husein explains his practice of listening to every new customer phone call to identify and overcome common objections like price.The Free Inspection Strategy (00:04:44) Discussion on the controversial but effective strategy of offering free inspections to get new customers through the door and increase volume.Auto Hospitality and Its Influences (00:06:22) Husein coins the term "auto hospitality" and credits industry leaders like Todd Hayes and Aaron Stokes for influencing his approach.Overcoming Team Resistance (00:08:56) Husein shares how he proved the value of his new strategies to a hesitant team, resulting in significant growth.Pushing the Team's Limits (00:10:10) A story about intentionally overloading a shop with appointments to show the team their true capacity and boost their confidence.High-Energy Phone Calls and "Ring Ring" Training (00:15:44) Husein describes using mock phone calls, inspired by Aaron Stokes, to train service advisors on energy and overcoming objections.Improving Phone Call Close Ratios (00:18:04) By analyzing phone calls, Husein discovered they weren't dead, just poorly handled, and improved the closing rate from 8% to 30%.The Unique Customer Experience (00:23:18) The conversation shifts to the customer's perspective, emphasizing how a positive phone interaction can overcome their initial frustration and anxiety.Simplifying the Phone Call Process (00:25:18) Husein's strategy to shorten phone calls and increase efficiency by focusing on simply getting the customer to bring their car in.Customer Retention with Vouchers and Stamp Cards (00:28:10) Exploring ideas like oil change stamp cards and car wash vouchers to incentivize repeat business and enhance the customer experience.The Active Delivery Process for Reviews (00:33:56) Husein details his dealership-style active delivery process, which involves personally reviewing the work with customers to encourage positive online reviews.The Power of Using a Customer's Name (00:35:23) The importance of using a customer's first name from the initial call to build rapport and create a welcoming experience.Podcast Wrap-up and Final Tip (00:39:01) The hosts thank Husein for his insights, and he recommends the phone system Octa-Rocket for shops struggling with phone calls.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Unreasonable Hospitality — Will GuidaraThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Why should an experienced professional be paid less simply because they can solve a problem faster?In this episode of The Weekly Blitz, Chris Cotton explains why value should be based on expertise and results—not just the number of minutes a task takes. A coaching lesson might take 40 minutes to deliver, but it can contain knowledge that took 35 years to develop. The same is true for automotive technicians: customers aren't merely paying for the time spent turning a wrench; they're paying for accurate diagnosis, professional judgment, and a dependable result.Chris also challenges shop owners to turn what they learn into repeatable processes, teach those processes to their teams, implement them, and then move on to the next improvement.Plus, hear how Shop Marketing Pros applies professional expertise to take the guesswork out of shop marketing.If you love Autofix Auto Shop Coaching, learn about our new partnership with ADP payroll services and fill out the short form here: https://forms.cloud.microsoft/r/QMmq5kch3mAutofix Auto Shop Coaching + ADP — Fill out the formYou're Paid for the Years, Not the MinutesIn this episode of The Weekly Blitz, Chris Cotton discusses why skilled professionals should be compensated for their expertise and the results they create—not solely for the time a task takes.A business-coaching lesson might be delivered in 40 minutes, but it can represent 35 years of experience. That accumulated knowledge gives a shop owner a shortcut: learn a proven process, teach it to the staff, implement it during the week, and then move on to the next improvement.The same principle applies to automotive technicians. An experienced technician may diagnose or repair a vehicle faster precisely because of years of training, practice, tool investment, and real-world problem-solving. The customer isn't simply purchasing minutes; the customer is purchasing an accurate diagnosis, a professional repair, and confidence in the result.In this episodeWhy faster work is not necessarily easier workThe difference between selling time and creating valueWhy a shortcut can eliminate trial and error without cutting cornersHow coaching compresses decades of lessons into actionable guidanceWhy customers benefit from a technician's accumulated experienceHow to turn knowledge into a repeatable shop processWhy implementation—not information—changes a businessHow Shop Marketing Pros helps take the guesswork out of marketingA simple challenge for teaching and implementing one new process this weekThis week's challengeChoose one valuable lesson that currently lives only inside your head. Turn it into a clear process, teach it to your team, implement it in the shop, reinforce it, and then move on to the next improvement.Shop Marketing ProsProfessional marketing works much like professional automotive service or coaching: the value is not limited to the time spent completing a task. Shop owners benefit from the experience, judgment, and proven strategies behind that work. Shop Marketing Pros helps take the guesswork out of marketing so owners can remain focused on running their shops.Autofix Auto Shop Coaching + ADPIf you love Autofix Auto Shop Coaching, check out our new partnership with ADP payroll services.Autofix Auto Shop Coaching + ADP — Fill out the form: https://forms.cloud.microsoft/r/QMmq5kch3mThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveDo you actually know your break-even point, or just a number that feels close enough? And if you hit it, would you even know why?This week's episode started with a phone call. Hunt Demarest, CPA with Paar Melis & Associates, was walking a client through his numbers through July when he realized something: most shop owners can eyeball their break-even point, but almost none of them understand what's actually driving it. Hunt breaks down the fastest way to find your break-even using your own monthly financials, why a sales target is really just a stand-in for what you actually need (gross profit), and how to turn that number into real targets for cars, hours, and average repair order that your team can actually use. He also tackles the messy middle ground of cost of goods sold versus overhead, and why the math works out the same either way as long as you're consistent.Whether you've never once run this calculation for your shop or you set your break-even years ago and haven't touched it since, this episode is a practical field guide to knowing the one number that tells you if your shop is actually working.What You'll Learn…(00:00) Intro(00:44) Housekeeping: the book, the sponsors, and how to ask Hunt anything(02:48) The client call that inspired this episode(03:14) The fastest way to find your break-even: your own monthly numbers(04:43) The reality check: making sure it's a true break-even month(05:53) Sales targets vs. what your team actually needs to hear(07:33) Cost of goods sold vs. overhead: the literal breakdown(11:21) Building your gross profit target from three financial categories(16:25) The margin math: why 50% gross profit beats 30%, every time(17:45) The revolving cycle: why this number needs regular updatesThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partner, AppFueledThe world is churning. Business is changing. Car counts are down for a lot of shops, customers are feeling the squeeze, and it seems like everybody is getting kicked while they're down.But here's the thing: none of that is an excuse.In this episode of the Auto Repair Marketing Podcast, Brian Walker and Chris Cotton talk about what it really means to operate your shop when things get slow. They talk about planning for predictable slow periods, making the most of every car that comes through the door, increasing your ARO, building relationship “coins” with your customers, and why having enough service advisors can make a bigger difference than you might think.They also get into something every shop owner needs to hear: slow times are a great opportunity to fix broken processes, improve your customer experience, and double down while your competition is laying down.You may not be able to control what's happening in the world. You can control what you do about it.Give this episode a listen and find out how to turn a slow season into an opportunity to separate your shop from the competition.Lagniappe (Books, Links, Other Podcasts, etc)The Weekly Blitz PodcastChris CottonSimon SinekAutoFix Auto Shop CoachingThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Hope is powerful—but hope alone won't fix your business.In this episode of The Weekly Blitz, Chris Cotton dedicates a direct and personal conversation to his friend and former client, Rich Young. Chris explains why “hope is not a strategy” and connects that lesson to the Cotton family motto: “Have a plan and execute the plan.”Chris also speaks candidly to struggling shop owners about taking responsibility, setting pride aside, and asking for help before another six months of valuable time and momentum disappear.Plus, learn about the new partnership between AutoFix Auto Shop Coaching and ADP and the exclusive savings available to eligible AutoFix members.HOPE IS NOT A STRATEGY: HAVE A PLAN AND EXECUTE THE PLANThis episode of The Weekly Blitz is dedicated to Chris Cotton's friend and former client, Rich Young.Hope gives us something to believe in, but it cannot replace a real plan. Hoping for more customers isn't a marketing strategy. Hoping to find a technician isn't a recruiting plan. Hoping profitability improves won't fix a shop's financial problems.Results require a plan—and the willingness to execute it.In this episode, Chris discusses:Why hope is important but cannot serve as a business strategyThe danger of waiting for problems to fix themselvesWhy shop owners must take responsibility for their next moveHow pride can prevent owners from asking for helpWhy waiting another six months can cost valuable time, profit, and momentumThe difference between a business problem and its symptomsHow to build an actionable plan around ownership, deadlines, and measurable resultsThe Cotton family motto: “Have a plan and execute the plan”Why an imperfect plan put into action is better than a perfect plan that never beginsA MESSAGE TO STRUGGLING SHOP OWNERSIf your shop is struggling, you do not have to continue struggling alone.Not every problem is your fault, but as the owner, you are responsible for how you respond. Help is only a phone call or click away.Set aside your pride, get out of your own head, and reach out to someone. If that's AutoFix Auto Shop Coaching, we would be honored to help. If it's someone else, that's okay too.What matters is recognizing when your current approach isn't working and taking action now. Don't sacrifice another six months waiting to begin.THIS EPISODE IS BROUGHT TO YOU BY SHOP MARKETING PROSIf your marketing strategy is “hope the phone rings,” it's time to build a better plan.Shop Marketing Pros helps independent repair shops approach their marketing with purpose and consistency. Stop waiting for customers to find your shop by accident.Learn more: https://shopmarketingpros.comAUTOFIX AUTO SHOP COACHING × ADPAutoFix Auto Shop Coaching has partnered with ADP to give eligible AutoFix members access to preferred promotions on payroll, HR, compliance, and workforce solutions.This partnership is backed by firsthand experience. Chris owns AutoFix Auto Shop Coaching and three repair shops—and believes in ADP enough that he switched all of his businesses over to ADP.Eligible AutoFix members may receive:A 20% lifetime discount on eligible ADP servicesWaived setup feesUp to six months of free payroll, depending on eligibilityPreferred pricing on HR, compliance, and benefits solutionsADP's available services include:Payroll for hourly, salaried, seasonal, and split-shift employeesFederal, state, and local payroll tax filingHR and compliance supportHiring and electronic onboarding toolsBackground checks and an employee handbook builderEmployee benefits and deduction managementPay-as-you-go workers' compensation optionsR&D tax-credit solutionsTools and services designed to support growing teamsCheck your eligibility and connect with the dedicated ADP partner:https://forms.cloud.microsoft/r/QMmq5kch3mKEEP LISTENINGDiscover more great automotive podcasts, industry insights, and practical business conversations from the Automotive Repair Podcast Network.If this episode made you think of another shop owner who needs to hear its message, send it to them.Have a plan. Execute the plan. And remember: hope is not a strategy.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
What happens when growth doesn't solve your problems—but actually makes them bigger?In Episode 297 of Leaning Into Leadership, Dr. Darrin Peppard sits down with entrepreneur, Marine veteran, and business leader Ron Nussbaum for a conversation about entrepreneurship, problem solving, challenging the status quo, and what it really takes to build something that matters.Ron shares the story behind BuilderComs and the realization that changed the way he thought about growth: if you scale your organization without solving the problems already inside it, you're simply scaling those problems too.That lesson reaches far beyond entrepreneurship.Darrin and Ron explore why leaders sometimes become comfortable tolerating things that are merely “okay,” why challenging the status quo doesn't mean changing everything, and why one of the most important questions a leader can ask is, “What problem are we actually trying to solve?”Ron also shares the thinking behind Ask a Shop Owner, a platform designed to give small business owners actionable guidance and accountability when they encounter real-world business challenges.The conversation closes with an important reality about entrepreneurship and leadership: every meaningful pursuit involves trade-offs. The goal isn't to avoid them. It's to intentionally choose the trade-offs that move you toward the life, organization, and outcomes you actually want.In this episode:Why leaders need to stop scaling problemsChallenging “that's just the way we've always done it”Finding the real problem before searching for solutionsWhy growth can magnify existing organizational weaknessesTurning experience and knowledge into actionable plansThe role accountability plays in creating resultsWhy entrepreneurship requires uncomfortable trade-offsChoosing freedom, stability, and the outcomes that matter mostExpanding the reach of your leadershipRon's challenge is simple but powerful: don't accept a problem simply because everyone else has learned to live with it. Challenge it. Solve it. Then scale the solution.This Episode Is Sponsored by HeyTutorHeyTutor partners with schools and districts to provide high-impact, in-person tutoring in literacy and math, giving students targeted support alongside the work of classroom teachers.Learn more about how HeyTutor can support student learning in your school or district at HeyTutor.com
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveAre you accidentally paying taxes on money you're never actually going to collect? Could the way you're deleting a bad ticket in your shop management software be costing you more than the deadbeat customer ever did?This week's episode started as a text message. Hunt Demarest, CPA with Paar Melis & Associates, answers a question from fellow podcaster Chris Cotton of AutoFix Shop Coaching and The Weekly Blitz: how should shops actually handle bad debt? Hunt breaks it down from the ground up, what bad debt is, how cash versus accrual accounting changes the math, and why deleting or discounting a ticket instead of writing it off properly can quietly inflate your tax bill and hide real problems in your production numbers. He walks through the exact steps for building a "bad debt" payment type into your shop management software, how to automate the accounting through Back Office and Accounting Link (or handle it manually with a journal entry), and where chargebacks, bartering, and shop vehicles fit into the picture.Whether you've never had a customer stiff you or you're staring down an invoice right now that you know you'll never collect, this episode is a practical field guide to keeping your books, and your tax bill, accurate.Thanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
A pizza shop owner's kindness is prompting donations from across the country… STORY: https://www.wdjx.com/pizza-shop-owners-kindness-prompts-donations-across-the-country/
Thanks to our Partner, AppFueledTrust is becoming the currency of search, and auto repair shops that are willing to educate their customers are going to have a serious advantage.Brian Walker sits down with Shop Marketing Pros CMO Caroline Estess to dig into Marcus Sheridan's Endless Customers methodology and what it looks like when applied to an auto repair shop. They get into some of the things that make shop owners uncomfortable like talking about pricing, diagnostic fees, competitors, and the questions customers are already asking before they ever pick up the phone.They also break down how video, assignment selling, website configurators, and educational content can help your shop become the trusted authority in your market while improving the customer experience and preparing your marketing for AI-driven search.If you want your shop to be the one Google, ChatGPT, Gemini, and your future customers trust enough to recommend, this is a conversation you need to hear. Listen now and learn how to turn the questions your customers are already asking into content that helps fill your bays.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Endless Customers by Marcus SheridanThey Ask You Answer by Marcus SheridanThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
What happens when a shop owner finally reaches their personal financial goals?In Episode 272 of The Weekly Blitz, Coach Chris Cotton challenges successful shop owners to reconnect with the deeper purpose behind their businesses. Reaching your personal finish line doesn't mean you have finished leading—especially when employees still have dreams they are working to achieve.The inspiration for this episode came from Dave Schedin of Computrek. During a recent in-person class, a successful shop owner asked:“I netted $350,000 last year. How much money do I need?”Coach Chris offers a different way to think about that question:Did you net $350,000 while your employees were earning exceptional incomes? Do they have opportunities to build retirement security? Are you helping their families plan for important goals such as their children's education?These questions aren't intended as a universal compensation formula. They are a challenge to look beyond the owner's bank account and ask what the strength of the business is making possible for everyone who helped build it.In This EpisodeWhy shop owners can lose their drive after reaching personal goalsHow an owner's “why” should evolve as the business growsThe difference between building personal wealth and creating opportunityWhy profit is a resource for leadershipWhat it really means to fight for your employeesWhy high standards and accountability are part of caring for peopleHow compensation, benefits, and career paths support retentionPractical ways to help employees prepare for retirementOpportunities to support employees' family and education goalsWhy employees' dreams are not always purely financialHow Simon Sinek's Leaders Eat Last applies to shop ownershipCreating a leadership scorecard alongside your financial scorecardKey TakeawayYour employees helped make your dreams possible. Build a company that gives them a genuine opportunity to make their dreams possible too.Reaching your personal financial goal is not an excuse to become complacent. It may be an invitation to pursue a larger purpose: developing people, creating careers, improving families' financial security, and building a company that continues changing lives long after you leave.A Challenge for Successful Shop OwnersAsk yourself:Are my employees sharing in the success they help create?Does every employee understand how they can increase their earnings?Are competitive benefits and retirement opportunities available?Are we helping employees develop professionally and financially?Does every team member have a visible career path?Do I know what my employees want their lives to look like?Have I stopped pushing simply because I became comfortable?What can this business make possible for other people?Not every shop can immediately pay every employee $100,000 or fund every possible benefit. The point is to establish the right direction, build the financial capacity, and begin making measurable progress.Be Pissed Off for GreatnessGet angry at complacency—not at your employees.Fight against the idea that burnout, high turnover, weak benefits, and nonexistent retirement planning should be normal in the automotive industry.Protect profitability. Charge appropriately. Build better systems. Develop leaders. Hold people accountable. Market consistently. Then use the strength of the business to create meaningful opportunities for the people who depend on it.Build a Leadership ScorecardContinue measuring sales, gross profit, effective labor rate, productivity, ARO, car count, cash flow, and net profit—but consider adding measurements for your people:Retirement-plan participationEmployee-retention rateCompleted one-on-one meetingsTraining hoursDocumented career-development plansInternal promotionsSkills-based pay increasesProgress toward employees' professional and personal goalsFinancial statements tell you whether the business is succeeding. A leadership scorecard helps reveal whether the people are succeeding with it.Special ThanksA special shout-out to Dave Schedin of Computrek for inspiring this episode, starting an important conversation, and continuing to challenge automotive shop owners to think differently.Mentioned in This EpisodeDave Schedin and ComputrekLeaders Eat Last by Simon SinekThe “Circle of Safety”Employee compensation and career developmentRetirement benefits and 401(k) participationEducation savings and 529 plansLeadership scorecardsAutoFix Auto Shop CoachingEpisode Sponsor: Shop Marketing ProsBuilding excellent careers requires a healthy shop with a consistent flow of the right customers.Shop Marketing Pros provides personalized marketing specifically for auto repair shops. Their services include websites, SEO, digital advertising, social media, and content designed to help potential customers know, like, and trust your business.Good marketing isn't just about filling tomorrow's schedule. It creates stability for the business and the people who depend on it.Visit ShopMarketingPros.com to schedule a discovery call, and tell them Coach Chris Cotton and The Weekly Blitz sent you.Ready to Reconnect With Your Why?AutoFix Auto Shop Coaching helps shop owners improve profitability, create accountability, develop leaders, strengthen compensation plans, and build businesses that produce lasting value for owners, employees, and their families.Visit AutoFix Auto Shop Coaching to learn more.Suggested Episode Chapters00:00 — Introduction: Have shop owners become disconnected from their why?01:45 — Special thanks to Dave Schedin of Computrek02:35 — “I netted $350,000. How much money do I need?”04:40 — Coach Chris's answer and challenge06:30 — How an owner's why changes as the business grows08:45 — What it means to fight for your employees11:10 — Be pissed off for greatness12:50 — Sponsor: Shop Marketing Pros13:50 — Connecting the message to Leaders Eat Last15:55 — Turning good intentions into compensation, benefits, and opportunities18:00 — Understanding employees' individual dreams19:25 — Creating a leadership scorecard20:30 — Final challenge for successful shop ownersThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveAre you chasing being rich, or are you actually building wealth? Could the shop owner making $150,000 a year retire with more freedom than the one clearing $800,000? Hunt Demarest has seen both, and the answer might surprise you.In this solo episode, Hunt Demarest, CPA with Paar Melis & Associates, steps away from the usual business valuation talk to tackle something he says matters even more to a shop owner's future: personal finances. Drawing from a four hour class he taught at the STX Conference, Hunt breaks down why so many disciplined, profitable shop owners still end up with disorganized personal finances, and why that gap, not their business's sales or profit, is the real predictor of a happy retirement. He walks through the difference between being rich and being wealthy, tells two real client stories with opposite outcomes, and unpacks the habits, from unchecked debt to keeping up with the Joneses, that quietly derail decades of hard work.Whether you're chasing a bigger number on your P&L or wondering why your bank account never seems to reflect it, this episode is a mirror check on the financial decisions that actually determine your future.What You'll Learn…(00:00) Intro: STX Conference recap and a preview of this week's topic(03:04) Why chasing business value misses the real retirement risk(06:11) Rich versus wealthy: the distinction most shop owners get wrong(08:01) The client who went broke rich, and the one who quietly built wealth(09:29) How consistent saving beat a six figure income, a paid off real estate story(15:07) Why the market has zero interest in educating you about your money(16:47) The rat race: keeping up with the Joneses, personally and in the shop(17:40) The one number most owners can name for their business but not their life(21:08) Debt is easier than ever: the $2 million sale that couldn't cover the bills(23:11) Mortgaging your future: what really keeps shop owners working past retirement age(23:43) Closing thoughts and how to reach HuntThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partner, AppFueledSEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it's time to stop focusing on one keyword and start going after the next opportunity?Brian Walker sits down with Shop Marketing Pros Director of SEO Michelle Travis to break down the new SMP Proactive Keyword Lifecycle System and how it changes SEO from reactive to proactive. They dig into how keywords are discovered, qualified, accelerated, validated, and eventually “graduated” once they reach meaningful and stable positions in search.They also get into why SEO timelines can look completely different for a rural shop versus a shop surrounded by hundreds of competitors in a major metro area, how keyword difficulty affects expectations, and why focusing on 20 keywords doesn't mean your shop will only rank for 20 keywords.And the early numbers behind the system are pretty impressive. During beta testing, 31% of the tracked keywords graduated within the first 30 days, with nearly all of those maintaining their graduation status during the following 30 days.If you want a better understanding of what your shop's SEO company should actually be doing behind the scenes and how a real strategy should keep moving forward instead of sitting in maintenance mode. Listen to the full episode.Show Notes with TimestampsIntroduction to the Episode (00:00:10) Host Brian Walker introduces guest Michelle Travis and the topic: a new SEO system for auto repair shops.The Problem with Old SEO Methods (00:02:22) Michelle explains the challenges of managing too many keywords, leading to a reactive, maintenance-only mode without clear focus.Shifting from Reactive to Proactive SEO (00:05:15) The discussion shifts to how the new system allows for a proactive strategy, using data to decide future actions.The Concept of "Graduating" Keywords (00:07:04) Michelle details the lifecycle stages of a keyword, from discovery and qualification to the final stage of "graduating" it.Defining Keyword Graduation (00:09:30) Graduation is defined as achieving meaningful visibility (top 3-4 positions) consistently, allowing focus to shift to new keywords.Managing the Keyword Backlog (00:11:08) The system uses a backlog to replace graduated keywords, ensuring a continuous, focused effort on a manageable number of terms.Categorizing Keyword Difficulty (00:13:47) Keywords are broken down into high-priority, moderate, and hyperlocal categories, each with different timelines and strategic approaches.Setting Performance Benchmarks (00:17:12) The system allows the agency to set clear performance benchmarks based on market size and shop type to measure success.Initial Beta Test Results (00:20:47) Michelle shares impressive results from a beta test, where 31% of keywords graduated within the first 30 days.The Broader Impact of Focused SEO (00:23:23) Focusing on 20 keywords doesn't limit ranking; it naturally improves visibility for hundreds of related terms through modern SEO.Natural Language Processing in SEO (00:26:26) The hosts discuss how search engines understand context and synonyms, making content more effective without keyword stuffing.System Rollout and Client Benefits (00:27:09) The new system is being rolled out to all clients, providing a clear workbook to set and manage expectations.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Thanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
The E-Myth, Owner Dependence, and Coaching to ValuationWhat would happen to your auto repair shop if you stepped away for 30 days?In this episode of The Weekly Blitz, Coach Chris Cotton explores the lessons of Michael Gerber's The E-Myth Revisited and connects them to our current focus on coaching to valuation.Many shop owners started as talented technicians. But being excellent at repairing vehicles doesn't automatically prepare someone to manage employees, create systems, understand financials, develop leaders, market a business, or prepare that business for an eventual sale.Coach Chris explains why a profitable shop isn't necessarily a valuable shop—and why reducing owner dependence is essential for building a business that can operate, grow, and retain its value without the owner standing in the middle of every decision.In This EpisodeThe “entrepreneurial myth” and why it applies to auto repair shopsThe Technician, Manager, and Entrepreneur roles inside every ownerWorking in your business versus working on your businessWhy owner dependence creates risk for a potential buyerThe relationship between systems, predictability, and valuationWhy tribal knowledge needs to become documented processesThe difference between a profitable shop and a transferable shopHow to perform a 30-day owner-dependence testWhy delegation must include responsibility, training, and authorityFive questions that can reveal weaknesses in your shop's valuationOne practical step you can take this week to begin building a more valuable businessKey TakeawayA shop becomes more valuable when it produces consistent results through its people and systems—not through the owner's constant heroic effort.The Technician creates today's result.The Manager creates consistency.The Entrepreneur creates the future.Coaching to valuation means strengthening all three areas while gradually reducing the shop's dependence on the owner.Five Questions to Ask About Your ShopWhere am I still acting as the shop's primary Technician?Which important processes exist only in someone's head?What stops when I leave the building?Are customers loyal to me personally or to the shop and its team?If I were buying this business, what would make me nervous?This Week's ChallengeChoose one recurring responsibility that currently depends entirely on you.Document it. Teach it. Assign it. Measure it—and resist the urge to immediately take it back.Repeated consistently, this process helps create a shop that is more profitable, predictable, transferable, and valuable.Episode Sponsor: Shop Marketing ProsA valuable shop needs a consistent marketing system that builds a reputation around the business—not only around its owner.Shop Marketing Pros provides personalized marketing specifically for auto repair shops. Their services include websites, SEO, digital advertising, social media, and content designed to help potential customers know, like, and trust your business.Visit ShopMarketingPros.com to schedule a discovery call, and tell them Coach Chris Cotton and The Weekly Blitz sent you.Ready to Build a More Valuable Shop?If you need help developing leaders, improving your financials, documenting processes, reducing owner dependence, or creating a roadmap toward a future transition, connect with AutoFix Auto Shop Coaching.Visit AutoFix Auto Shop Coaching to learn more.Mentioned in This EpisodeThe E-Myth Revisited by Michael E. GerberShop Marketing ProsAutoFix Auto Shop CoachingSuggested Episode Chapters00:00 — Introduction: The E-Myth and coaching to valuation01:40 — Why great technicians can become trapped business owners04:15 — The Technician, Manager, and Entrepreneur07:10 — Working in the business versus working on it09:20 — Sponsor: Shop Marketing Pros10:20 — Building the shop as a repeatable prototype12:50 — Profitable doesn't always mean valuable14:50 — The 30-day owner-dependence test16:35 — What coaching to valuation looks like18:15 — Five questions every shop owner should answer19:30 — This week's challenge and closingChapter times are approximate and can be adjusted after the final audio edit.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
She thought she was just a loyal regular at her favorite donut shop—until the owner called with a very serious accusation.
She thought she was just a loyal regular at her favorite donut shop—until the owner called with a very serious accusation.
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhy do two auto repair shops with virtually identical profits sell for wildly different amounts, one at a nine-time multiple and another at three? And if you're not planning to sell anytime soon, does any of this even apply to you?Recording a preview of the class he's teaching live at the STX World Pac Conference in DC, Hunt Demarest breaks down the factors that quietly decide what your shop is actually worth when a buyer sits down at the table. Hunt walks through why timing your exit three to five years out changes everything, why one client's prized fleet contract almost killed his sale, and why buyers pay for a business that runs without you, not a high-paying job with your name on it. Along the way, he covers the optics of clean financials, how far you can push ad backs before a bank or a buyer walks away, and why new equipment won't add a dollar to your sale price, even though old equipment will cost you one.Whether you're planning to sell next year or you never plan to sell at all, this episode lays out the groundwork every shop owner needs long before a buyer ever walks through the door.What You'll Learn…01:18) Why Hunt is previewing his STX class on maximizing shop value(03:40) The World Pac Conference and why this class exists(05:54) Why identical shops sell for wildly different multiples(06:20) Timing: the 3 to 5 year rule before you sell(08:09) Your shop is your retirement plan, whether you planned it that way or not(10:31) Customer concentration: the fleet account red flag buyers watch for(12:52) The ambulance contract that nearly killed a client's sale(15:21) Continuity: buyers pay for a business, not a job(17:17) Clean financials: why optics matter as much as the bottom line(19:16) Ad backs: how much "creative" bookkeeping a buyer or a bank will accept(21:36) Equipment: the double-edged sword of new gearResources MentionedGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Get Hunt's Book: Beyond the Bays, on Amazon: https://a.co/d/0iQ3UuOLGot questions or feedback, connect with Hunt Demarest at:Email: podcast@paarmelis.comWebsite: https://www.paarmelis.comThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeFor episode 250, Matt is joined by his wife, Danielle Fanslow, MSW, LGSW, LADCS, for a conversation about diagnostics...just not entirely the automotive kind.Danielle works in behavioral health, mental health, and substance use treatment. Matt diagnoses cars. On the surface, those worlds seem pretty far apart, but both require professionals to gather incomplete information, recognize patterns, separate symptoms from causes, make recommendations, and earn enough trust for someone to act on those recommendations.The conversation explores what happens when the process isn't as simple as following a flowchart. A trouble code doesn't automatically identify a failed component, just as a behavior or symptom doesn't necessarily reveal the underlying problem. In both fields, experience matters...but experience can also create shortcuts, assumptions, and confirmation bias.Matt and Danielle compare diagnostic processes, the role of published procedures and best practices, and what happens when professionals deviate from them. They also discuss how a diagnosis can evolve as new information becomes available, why the label itself may matter less than addressing the actual problem, and how trust affects whether a client or customer accepts a professional recommendation.The discussion also moves into some of the system-level pressures surrounding both industries. Insurance reimbursement, workload, time constraints, business survival, and administrative requirements can all influence professional decisions...sometimes creating situations where doing what is financially rewarded and doing what is actually best for the client are not perfectly aligned.In this episode:The similarities between automotive diagnostics and behavioral health assessmentWhy symptoms are not necessarily causesGathering information before reaching a conclusionDiagnostic procedures versus understanding how the system actually worksWhy professional experience can improve a process...and sometimes bias itConfirmation bias and the danger of deciding what the problem is too earlyCommunicating not only what you found, but why you believe itBuilding trust when the customer or client cannot independently evaluate your diagnosisGoogle, YouTube, AI, and the newly "educated" customerWhy transparency becomes especially important when trust is already lowThe difference between a diagnosis and the problem someone actually wants solvedHow behavioral-health diagnoses can evolve as a clinician learns moreStandardized procedures versus individualized careEthical pressure created by insurance reimbursement and business economicsWhen financial incentives begin influencing what services get recommendedSimilar pressures between insurance-driven behavioral health and collision repairWhy good professionals sometimes deviate from prescribed diagnostic proceduresThe responsibility that comes with making your own diagnostic strategyAccepting that even a well-supported diagnosis can occasionally be wrongWhy being able to explain your reasoning matters when that happensAnd, appropriately for episode 250...a fair amount of Matt and Danielle giving each other a hard timeAbout Danielle FanslowDanielle Fanslow holds a Master of Social Work and is a Licensed Graduate Social Worker and Licensed Alcohol and Drug Counselor Supervisor in Minnesota. Her experience includes substance use treatment, mental health, assessment, treatment planning, and behavioral-health systems.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comSubscribe on YouTube: @automotivefieldtheoryThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through StoryTelling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Thanks to our Partner, AppFueledSEO can easily turn into a game of watching rankings, reporting what happened, and waiting to see what happens next. But what if there was a better way to know exactly when it's time to stop focusing on one keyword and start going after the next opportunity?Brian Walker sits down with Shop Marketing Pros Director of SEO Michelle Travis to break down the new SMP Proactive Keyword Lifecycle System and how it changes SEO from reactive to proactive. They dig into how keywords are discovered, qualified, accelerated, validated, and eventually “graduated” once they reach meaningful and stable positions in search.They also get into why SEO timelines can look completely different for a rural shop versus a shop surrounded by hundreds of competitors in a major metro area, how keyword difficulty affects expectations, and why focusing on 20 keywords doesn't mean your shop will only rank for 20 keywords.And the early numbers behind the system are pretty impressive. During beta testing, 31% of the tracked keywords graduated within the first 30 days, with nearly all of those maintaining their graduation status during the following 30 days.If you want a better understanding of what your shop's SEO company should actually be doing behind the scenes and how a real strategy should keep moving forward instead of sitting in maintenance mode. Listen to the full episode.Show Notes with TimestampsIntroduction to Stan Stokes and GuestX (00:00:10) Host Brian Walker introduces guest Stan Stokes and his company, GuestX, which analyzes phone calls for auto repair shops.The Origin of the Partnership (00:01:32) Brian explains how his marketing agency started using GuestX's AI to replace manually listening to and analyzing client phone calls.The Problem with Marketing Leads (00:03:20) Stan discusses how shops often blame marketing for slow business, when the real issue is converting phone opportunities into actual customers.Analyzing the Data: Booked Appointment Rate (00:08:10) Stan reveals a 37% booked appointment rate from a sample of over 17,000 calls from top-tier auto repair shops.Reasons for Missed Opportunities (00:09:08) A breakdown of why appointments aren't booked, with 65% of the time being because the service advisor never offered one.The Financial Impact of Missed Calls (00:11:44) Stan calculates that improving the booking rate by just 10% could equate to an average of $10,000 per shop.Understanding New Customer Behavior (00:13:54) Discussion on the difference between planned and unplanned service needs and why new customers often lead with questions about price.The "Price Shopper" Misconception (00:17:08) Brian argues against labeling customers as "price shoppers" just because they ask about cost, calling it an arrogant perspective.The Power of a Simple Question (00:20:27) Stan explains how asking "what concerns are you having?" can completely change the outcome of a call with a new customer.Real-Time Recovery and Coaching (00:23:00) The discussion turns to using call analysis data for real-time recovery of missed appointments and for targeted team coaching.The Handoff from Marketing to Sales (00:27:17) Brian emphasizes the critical point where marketing efforts end and the shop's sales and customer service performance takes over.The Success of Top-Performing Shops (00:32:16) Brian highlights shops that excel at converting calls, noting their high booking rates are due to focusing on phone skills.Knowing Your Key Performance Indicators (KPIs) (00:35:47) Stan stresses the importance of knowing front-of-house KPIs, like the percentage of new versus returning customers, to guide strategy.How to Contact Stan Stokes (00:39:50) Stan provides information on how listeners can get in touch with him and learn more about his company, GuestX.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)GuestXEpisode 159 - There's No Such Thing As A Price ShopperThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video EpisodeWhat if the best place to train your technicians isn't a classroom, but your own shop?In this episode of Remarkable Results Radio, Carm Capriotto sits down with Brandon Steckler, former Motor Age editor and industry educator, to discuss S.W.A.T. (Steckler Worldwide Automotive Technical Training and Diagnostics) and his mission to elevate automotive repair through hands-on education, diagnostic support, and a culture of continuous learning.Brandon explains why effective training should close knowledge gaps rather than simply provide quick answers, and why shop owners should view education as an investment in their people, their business, and the entire local repair community.What You'll LearnHow S.W.A.T. combines just-in-time diagnostic support with technician training.Why on-site training can create stronger technical foundations and better diagnostic habits.Why shop owners shouldn't fear inviting neighboring businesses to participate in training.How collaboration between local shops can strengthen the entire automotive repair community.Why technicians need to become "perpetual students" as vehicle technology continues to evolve.How investing in training can improve technician confidence, productivity, and profitability.Why bringing education directly into the shop can shorten the distance between learning and earning.Great technical training doesn't simply help a technician fix today's vehicle. It builds the knowledge, habits, confidence, and diagnostic thinking needed for tomorrow's challenges. Brandon's message is clear: shops that consistently invest in education create stronger professionals, stronger teams, and a stronger industry.Brandon Steckler, S.W.A.T Training and Diagnostics. Brandon's previous episodes HERE.Brandon's Cell Phone: 1 (484) 824-4621Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website: https://remarkableresults.biz/Subscribe on YouTube: https://www.youtube.com/carmcapriottoFollow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976Join our Insider List: https://remarkableresults.biz/insiderAll books mentioned on our podcasts: https://remarkableresults.biz/booksOur Classroom page for personal or team learning: https://remarkableresults.biz/classroomSpecial episode collections: https://remarkableresults.biz/collectionsBuy Me a Coffee: https://www.buymeacoffee.com/carmThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill. https://craigoneill.captivate.fm
Your Coach Doesn't Know Squat About MarketingYour auto repair shop business coach may be great at improving operations, financial performance, leadership, and profitability—but that doesn't necessarily make them a marketing expert.In this episode of The Weekly Blitz, we explain why shop owners should be cautious about accepting marketing advice from someone who isn't actively studying and practicing it every day.Marketing changes fast. The platforms, algorithms, privacy rules, technology, and customer behaviors that shaped successful strategies five years ago have changed dramatically. In some cases, tactics that worked just six months ago may already be losing effectiveness.When your coach offers an opinion about SEO, Google Ads, social media, websites, or digital strategy, ask what current data and hands-on experience support it. Before cutting a marketing channel or changing direction, get a professional opinion from someone working in automotive marketing today.In this episode, you'll learn:Why coaching repair shops and marketing repair shops are different specialtiesHow outdated marketing advice can hurt your businessWhy confidence should never replace current dataQuestions to ask before acting on someone's marketing recommendationHow business coaches and marketing professionals should work togetherWhy operational problems can sometimes look like marketing problemsWhen to seek a professional marketing audit or second opinionYour coach can be an invaluable part of your team—but every professional should stay in their area of expertise. Let your coach help strengthen the business, and let a qualified marketing professional connect that business with the right customers.Sponsored by Shop Marketing ProsShop Marketing Pros helps independent auto repair shops market differently with strategies built around each shop's goals and local market.From websites and search visibility to paid advertising, social media, content, and measurable strategy, the Shop Marketing Pros team works in automotive marketing every day.Get professional marketing guidance based on current experience and real data at ShopMarketingPros.com.Key TakeawayDon't accept marketing opinions as marketing expertise. Ask for current data, relevant experience, and measurable recommendations before making decisions that could affect your shop's car count, reputation, growth, and future.Connect With Shop Marketing ProsWebsite: ShopMarketingPros.comIf you enjoyed this episode, subscribe to The Weekly Blitz and share it with another independent auto repair shop owner.Keep pushing forward, keep challenging assumptions, and keep marketing differently.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhy are less than 10% of shops operating within even 40% of what they're actually capable of? And if throwing more money at your technicians won't fix your productivity problem, what will?Hunt Demarest sits down with Chris Cotton of AutoFix Shop Coaching, fellow multi-shop owner and host of The Weekly Blitz, to translate this year's Auto Shop Benchmark Report into real, actionable advice. Chris breaks down the three real barriers to productivity, the technician, the environment, and leadership, and walks through the shop floor fixes that took one client from $180,000 a month to $350,000, and another from under $200,000 to nearly $400,000. Along the way, Hunt and Chris dig into why fewer than 20% of technicians today are actually money motivated, why flat rate isn't the productivity silver bullet most owners assume it is, and why the fastest way to fix a struggling shop is almost never to yell at the guys in the back.Whether you're staring at a productivity number you don't understand or you already suspect your shop is leaving money on the table, this episode is a practical field guide to turning benchmark data into a better bottom line.Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.What You'll Learn…03:49 Track it, measure it, fix it, why coaching outperforms data alone06:44 The three real barriers to productivity: tech, environment, leadership08:24 The diesel shop step-counter experiment12:28 The Rochester shop that went from $180K to $350K a month17:04 The $90 consultation fee that stopped diag from bleeding money21:57 Why fewer than 10% of shops hit 40% of their real capacity26:43 Why 50% of top shops are hourly, not flat rate, and pay isn't everything30:22 The flexibility that keeps a top tech loyal without a raise33:45 Car counts, layoffs, and the hard call every owner eventually faces36:38 How to get a free 30-minute shop consultation with ChrisThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeHow much freedom should an automotive professional have to deviate from published service information?In this episode of Automotive Field Theory, Matt Fanslow digs into that question after a recent discussion involving ADAS procedures and Ford brake caliper fasteners that service information specifically instructs technicians to remove and discard.The debate isn't really about one set of bolts.It's about the level of confidence we sometimes have in deciding that a procedure isn't necessary when we don't actually know why the manufacturer specified it in the first place.Matt compares following service information to insurance and personal protective equipment. Most days, neither appears necessary. You don't buy insurance because you expect to crash every day, and you don't wear PPE because something goes wrong every time you use it. They're there for the rare day when something does go badly wrong.That same idea applies to automotive repair.Millions of repairs may survive a shortcut without consequence. A rope-style tire plug may last the remaining life of the tire. A reused fastener may never loosen. A skipped calibration may never produce an obvious complaint.But is a history of getting away with something the same as evidence that the procedure wasn't necessary?Topics DiscussedFord service information calling for certain brake fasteners to be removed and discardedThe difficulty of finding documentation explaining why Ford requires replacementWhether thread locker, bolt coatings, fastener design, or another factor could be behind the requirementWhy the absence of an explanation doesn't automatically justify ignoring the procedureRisk management in automotive repairThe difference between something working and something being an approved repairRope-style tire plugs versus manufacturer-approved tire repair proceduresLegal exposure when a repair deviates from accepted or published proceduresOE versus aftermarket ADAS calibration equipment and proceduresWhy following the OE procedure provides an inherently defensible positionWhen departing from an OEM diagnostic trouble tree may be reasonableThe difference between deviating from a diagnostic process and deviating from a safety-related assembly procedureAdding something such as thread locker to improve robustness versus eliminating a required stepThe criticism sometimes directed toward specialists who follow service informationWhy experience alone doesn't necessarily demonstrate that a specified procedure is unnecessaryPPE, insurance, and service procedures as protection against the exceptionally bad dayKey Takeaways“I've always done it this way” isn't the same as knowing why the procedure exists.A repair method can work hundreds or thousands of times without demonstrating that the manufacturer's requirement was unnecessary.There are different kinds of deviations from service information.Skipping steps in a diagnostic trouble tree because you understand the system and can perform more efficient testing isn't necessarily comparable to ignoring a torque specification, calibration requirement, preparation procedure, or instruction to replace a fastener.Following the published procedure is also a form of risk management.The value of the procedure may not reveal itself during the thousands of repairs where nothing goes wrong. Its value may be on the one repair where something does.Doing exactly what the manufacturer published is difficult to criticize.There may be legitimate aftermarket alternatives and there may even be procedures that can be improved upon. But if someone performs the repair exactly as the manufacturer specifies, criticizing them for being unnecessarily cautious is difficult to justify.The QuestionIf service information specifically says to discard and replace a component but doesn't explain why, what level of evidence should be required before we decide that replacement isn't actually necessary?And if documentation exists from Ford explaining why these particular fasteners must be replaced, or providing an approved procedure for their reuse, Matt wants to see it.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comSubscribe on YouTube: @automotivefieldtheoryThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through StoryTelling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Thanks to our Partner, AppFueledAlaska may be known for its breathtaking scenery and extreme conditions, but running a successful auto repair shop there comes with challenges that most shop owners in the Lower 48 never have to consider. In this conversation, Brian and Kim sit down with Robert Wright of 1023 Diesel & Fleet in Palmer, Alaska, to explore what it's really like to own and grow a shop in one of the most unique automotive markets in the country. From marketing in remote communities and building a strong shop culture to navigating harsh winters, seasonal demand, staffing, and expanding from a diesel specialty shop into general automotive repair, Robert shares practical insights that apply no matter where your shop is located. If you're looking for fresh perspectives on leadership, marketing, and growing a thriving repair business, you won't want to miss this episode. Listen now and discover what every shop owner can learn from doing business in the Last Frontier.Show Notes with TimestampsIntroduction to the Podcast and Guest (00:00:09) Host Brian Walker introduces co-host Kim and guest Robert Wright, owner of 1023 Diesel in Palmer, Alaska.Misconceptions and Realities of Alaska (00:01:03) The hosts and guest discuss common stereotypes about Alaska from TV shows versus the reality of living there.Life in Palmer, Alaska (00:02:17) Robert describes the Palmer area, its proximity to Anchorage, its history as a farming colony, and its Midwest feel.Remote Alaskan Living (00:04:04) Discussion about the "road system" and how people access remote locations like Robert's cabin via plane, boat, or snowmachine.The Shop's Origins and Evolution (00:04:51) Robert explains how 1023 Diesel started in his garage and evolved from a diesel-only specialty shop to general automotive repair.Defining "Rural" in Alaska (00:06:21) The hosts and guest discuss the perception of "rural" and how Palmer is considered part of Alaska's main population center.Marketing to Remote Customers (00:07:04) Robert explains that customers travel hundreds of miles for service and how word-of-mouth is crucial for reaching off-grid communities.Community Involvement in Marketing (00:08:46) The importance of "boots on the ground" community marketing is discussed as an effective, old-fashioned approach in Alaska.Sponsor Message: AppFueled (00:09:59) A commercial break for the podcast sponsor, AppFueled, which creates custom loyalty apps for auto repair shops.Climate and Seasonality in Business (00:10:55) Discussion about Palmer's unique weather, including extreme winds, and how it creates seasonality in the auto repair business.Alaska's "Break Up" Season (00:12:21) Robert explains the spring "break up" season, when thawing ground leads to road weight restrictions, causing a business slowdown.Studded Tires and Winter Business (00:14:15) The group discusses state-mandated studded tires for winter traction and how tire changeovers create a busy season for shops.Corrosion and Winterizing Vehicles (00:15:00) The conversation covers the extreme rust on off-highway vehicles and the specifics of winterizing vehicles for the Alaskan climate.Staffing and Recruitment in Alaska (00:19:22) Robert discusses the challenges and strategies for finding technicians, noting that Alaska is a destination state for many.Building an Attractive Shop Culture (00:20:05) The importance of having a great facility, reputation, and culture, including a four-day workweek, to attract top talent.Customer Loyalty in Alaskan Communities (00:24:22) The hosts and guest talk about the strong sense of community loyalty in Alaska and the importance of reputation.Using a Rewards Program for Community Good (00:25:03) Robert shares how he used his shop's customer rewards program to raise funds for an injured community member.Closing Remarks and Invitation to Visit (00:26:12) Robert invites listeners to visit Alaska and offers to give them advice or show them around.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)1023 Diesel & FleetThanks to our Partner, AppFueledAppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open Discussion. https://remarkableresults.biz/Automotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What happens when one of the industry's fastest-growing events doubles its exhibit space and brings together more than 200 exhibitors, 80+ training sessions, and thousands of automotive professionals? Carm Capriotto sits down with Ryan Ragan, Executive Director of the Automotive Service and Tire Alliance (ASTA), for a preview of the upcoming ASTA Expo in Raleigh, North Carolina. Ryan shares what makes this year's event different, from its massive growth and unique Survivor themed networking experience to next-generation training and technology designed for today's increasingly complex vehicles. What You'll Learn Why the ASTA Expo has more than doubled its exhibit space to over 112,000 square feet.What attendees can expect from more than 200 exhibitors and 80+ educational sessions.How theSurvivorthemed networking activities are designed to get attendees out of their comfort zones and meeting new people.How AI, virtual reality, and augmented reality are changing automotive training.Why today's automotive professionals need skills beyond turning wrenches.How the event is designed to serve everyone from first-year apprentices to experienced shop owners. The ASTA Expo is evolving alongside the automotive industry. With expanded education, emerging technology, creative networking, and opportunities to connect with professionals across the industry, the event is designed to help attendees learn, adapt, and build relationships that move the industry forward. Exclusive $25 off your ASTA Registration with Code: Results25 Register Here: https://astausa.org/buy-expo-tickets Ryan Ragan, Executive Director, ASTA. Listen to Ryan's previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Automotive Field Theory:From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
In the latest episode of Rising Tide the Ocean Podcast David and Vicki talk with Natalie Shuman, the owner of Sun Divers Roatan on the famed island located on the Meso-American Reef 40 miles north of Honduras in the Caribbean. A certified scuba instructor, co-founder of a scuba scholarship program called ‘Roa Girls Dive', a board member of the Roatan Marine Park, Natalie will cover a range of issues with us. These include the challenges of running a conservation focused dive shop, her favorite reef animals, what someone considering becoming a diver should know, invasive lionfish as seafood, slopping on only coral safe sunblock and of course, should you burn your new dive mask? Learn that and much more as we get down with Natalie Shuman. Additional Resources Sun Divers Roatan — One of the leading dive shops Roatan has to offer, Sun Divers Roatan stands apart for our commitment to safety, conservation, and personalized service. Their status as Roatan's first-ever PADI Eco Center means you'll dive with a team that's as passionate about protecting the reef as they are about delivering epic underwater adventures.Blue Frontier / Substack — Building the solution-based citizen movement needed to protect our ocean, coasts and communities, both human and wild.Inland Ocean Coalition — Building land-to-sea stewardship - the inland voice for ocean protectionFluid Studios — Thinking radically different about the collective good, our planet, & the future.
If you're heading to IMTS 2026, don't spend three days wandering around looking at machines you could have watched on YouTube.In this episode, Andrew and Jay share their best advice for machine shop owners who want to get real value out of IMTS, from crafting a better elevator pitch and making the right connections to finding hidden capacity gains in the tooling, workholding, and processes surrounding the machines you already own.They talk about why you should guard your time at booths, meet the technical people behind the sales teams, use your phone as an external memory, network with other shop owners, and debrief every night before valuable contacts and ideas disappear.Plus: free dinners, IMTS transportation hacks, CMM shopping, and where you can find Andrew and Jay at the show.
Coaching to Valuation: What Is Your Shop Really Worth?You may believe you own a million-dollar shop—but would the financials support that number if a qualified buyer examined your business today?In this episode of The Weekly Blitz, we introduce Coaching to Valuation, a new approach that builds on the proven principles of Coaching to Profits. The goal isn't just to improve this month's numbers. It's to create a more profitable, transferable, and valuable business.We discuss:The difference between Coaching to Profits and Coaching to ValuationWhy every owner should be prepared to sell—even if they never plan on sellingWhat “blue-sky” or goodwill value meansWhy a profitable shop may still be difficult to sellHow owner dependence can reduce business valueThe importance of clean, credible financial recordsHow staffing, systems, customer retention, marketing, and risk affect valueSetting a 24-month target and coaching toward itEvaluating a shop you may want to purchasePreparing your own shop for a possible saleTo begin the valuation process, you will need at least one full year of profit-and-loss statements and a matching balance sheet. Three years of both is preferred because it provides a clearer view of the business's performance and trends.An estimated valuation is not a formal appraisal or a guaranteed sale price. It is a practical starting point for identifying weaknesses, strengthening the business, and creating a measurable plan for increasing its value.This episode is brought to you by Shop Marketing Pros. Learn more at ShopMarketingPros.com.The Weekly Blitz is proud to be part of the Automotive Repair Podcast Network.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Why do some shop owners struggle to attract and retain younger employees, while others build teams that thrive across generations?In this episode, Matt DiFrancesco is joined by leadership expert Dr. Melissa Furman, President and Founder of Career Potential, LLC, to explore what it really takes to lead today's multi-generational workforce and why yesterday's management style no longer works.From understanding what motivates Baby Boomers, Gen X, Millennials, and Gen Z to creating a workplace that attracts the next generation of technicians, Melissa shares practical leadership strategies that help business owners build stronger teams, develop future leaders, and create a business that's ready for what's next.Matt and Melissa also talk about:(02:47) Why leading every generation the same way no longer works(05:23) What motivates every generation in today's workforce?(05:52) What do Baby Boomers & Gen X really want from a leader(07:40) Why flexibility matters more than ever for Millennials(10:22) The motivation mistake most business owners make(13:06) Why listening to younger employees changes everything(16:01) Lazy or misunderstood? The truth about today's workforce(17:43) The #1 leadership mistake holding your business back(19:29) Good employees don't leave Bad Companies(21:56) Command and control is dead: Why leaders must evolve(25:56) Word of mouth wins: The recruiting strategy that still works(29:31) Why transferable skills matter more than experience(34:07) Why leadership isn't about you(35:09) Why great leaders let people failConnect With Dr. Melissa FurmanLinkedIn: https://www.linkedin.com/in/melissajfurman/Website:https://unlockcareerpotential.com/Connect With Matt DiFrancesco:matt@highliftfin.com(814)201-5855LinkedIn: Matt DiFrancescoLinkedIn: High Lift FinancialFacebook: High Lift Financial Instagram: @high_lift_financialYouTube: @highliftfinancialAbout the guest:Dr. Melissa Furman is a nationally recognized speaker, author, and leadership expert who helps organizations build stronger teams by understanding what motivates today's multi-generational workforce. With up to five generations now working side by side, she equips leaders with practical strategies to improve communication, strengthen workplace culture, and create environments where employees of all ages can thrive.Known for challenging common misconceptions about Baby Boomers, Gen X, Millennials, and Gen Z, Dr. Furman encourages business owners to move beyond stereotypes and lead people as individuals. Her engaging, no-nonsense approach provides actionable insights that help organizations attract, develop, and retain top talent while preparing the next generation of leaders for long-term success.Disclaimer:All information is obtained from sources deemed reliable, but not guaranteed. No tax or legal advice is given nor intended. Content provided herein or on our website should not be construed as an offer for investment advice or for securities, insurance, or other investment products. Investments involve the risk of loss and are not guaranteed. Consult a qualified legal, tax, accounting, or financial professional before implementing any investments or strategies discussed here.High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC. Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission.
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveIs your new LLC actually protecting you, or just quietly draining your bank account? Before you file paperwork for that second location, that self rental, or that "clever" loaner car company, there are three questions you need to answer first.In this solo episode, Hunt Demarest, CPA with Paar Melis & Associates, breaks down the real decision making framework behind one of the most common questions he gets from shop owners: should I create a new entity for that? Hunt walks through four real world scenarios, opening a second location, renting your building to yourself, running a loaner car fleet, and building out a management company for multi location groups, and exposes exactly where shop owners get legal protection wrong, waste money on unnecessary tax complexity, or set themselves up for a self dealing problem they didn't see coming. Whether you're eyeing a second bay across town or you're already juggling five locations and a maze of S corps, this episode is the entity structuring gut check every shop owner needs before signing anything.What You'll Learn...00:00 Intro00:16 Should you create a new entity? The real question behind it02:51 The 3-question test — legal liability, tax implications, and overall cost04:50 Scenario 1 — Opening a new location05:09 Ownership structure — the deciding factor that changes everything06:48 Same entity vs. separate entity — the litigation reality09:14 What a second entity really costs (and when it's worth it)10:18 Hunt's rule of thumb — shared customers vs. separate markets13:46 Scenario 2 — Should your building be in its own LLC?16:17 Scenario 2.5 — The loaner car fleet trap18:08 Avoiding self-dealing with your rental car LLC18:37 Scenario 3 — Management companies for multi-location shops20:51 C-corp management companies and the benefits strategy behind themThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of Hunt's Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partners, Pico Technology and AutelWatch Full Video EpisodeDiagnosing the Aftermarket Becomes Automotive Field TheoryThings have changed.After years as Diagnosing the Aftermarket A to Z, the podcast has a new name: Automotive Field Theory.In this episode, Matt explains why the original title was chosen, why it eventually became a problem, and how the new name better represents both the podcast and the range of subjects explored on it.The original name was intended to leave the show wide open. Automotive diagnostics and technology were always part of it, but so were psychology, economics, relationships, mental health, addiction, movies, sports, professional wrestling, and the people behind the work.That freedom is not going away.The problem was simpler: people searching for automotive and auto repair podcasts often could not find the show. Neither “diagnosing” nor “aftermarket” is exclusively connected to the automotive industry, and the word “automotive” did not appear anywhere in the title.Automotive Field Theory solves that problem while also fitting the show on several levels.It is a play on quantum field theory, reflecting Matt's lifelong interest in physics and his tendency to explore how things actually work. It also refers to the entire automotive field, from vehicle design and manufacturing through sales, service, collision repair, locksmithing, programming, calibration, modification, and eventually recycling.Finally, there is the theory itself: automotive theory, diagnostic theory, economic theory, psychological theory, and the hypotheses and ideas that shape how people understand the profession.The name is changing. The podcast fundamentally is not.In This EpisodeWhy Diagnosing the Aftermarket A to Z was originally chosenThe searchability problem with the old titleWhy “automotive” needed to be in the nameThe connection between automotive field theory and quantum field theoryThe enormous range of careers contained within the automotive fieldWhere independent repair overlaps with collision, locksmithing, programming, and ADASWhy the new title may make it easier to invite guests and reach new listenersWhat listeners can expect from the show going forwardThe people and podcasts that helped inspire and support the changeMatt also recognizes several shows across the Automotive Repair Podcast Network, including:Remarkable Results Radio PodcastBusiness by the NumbersSpeak Up! Effective CommunicationThe Auto Repair Marketing PodcastThe Weekly BlitzA special thank-you goes to Tracy for the work behind the new logo, to Carm Capriotto and the Automotive Repair Podcast Network, and to sponsors Pico Technology and Autel.Take a look at the new logo and let Matt know what you think. Guest suggestions are also welcome as Automotive Field Theory begins its next chapter.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comSubscribe on YouTube: @automotivefieldtheoryThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Why are so many employees disengaged at work, and what can leaders do about it? Dr. JJ Peterson explores how business leaders can cure employee disengagement by applying the StoryBrand framework to their management style. The episode addresses a massive workplace crisis: roughly 80% to 90% of the American workforce identifies as disengaged, meaning they are stressed, disconnected, and not giving their best. Because a boss can impact an employee's mental health even more than a therapist, Dr. Peterson argues that leaders have a profound responsibility to show up in a way that positively impacts their team. What You'll Learn Why most employees disengage and what leaders can do to change it.The four workplace character roles: Victim, Villain, Hero, and Guide.Why great leaders stop trying to be the hero and instead help their employees succeed.How empathy and authority work together to build trust and accountability.Why people want to feel they matter more than they want to feel motivated.How defining purpose and creating a shared story strengthens company culture.Why repairing relationships after mistakes builds lasting trust and psychological safety. Dr. Peterson notes that people don't wake up wanting to be motivated; they wake up wanting to matter. Leaders must clearly communicate two things to make employees feel they matter: why the company's work is important (e.g., alleviating severe stress for customers with broken down cars) and why the individual's specific role in that mission is valuable. Similarly, true company culture is not about having snacks in a breakroom; it is about intentionally building a shared story where everyone knows their roles, values, and what success looks like. Dr J.J. Peterson, https://www.drjjpeterson.com/. Listen to JJ's other episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Automotive Field Theory:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
"Don't worry about it. It's all gonna work out. Everything is figure-outable." —Lisa Cruz Most people don't need more money to invest in their business — they need to stop seeing that investment as a cost. That's the mindset shift former ER nurse turned auto shop co-owner Lisa Cruz brings to this episode of the Daniel Gomez Inspires Show. Lisa spent 25 years as a registered nurse before walking away to help run her husband Ricky's auto repair business — which, at the time, was operating out of shoeboxes with no bookkeeping, no filed taxes, and no system. She explains exactly how she brought structure to that chaos, why a $400 Chamber of Commerce membership terrified Ricky but changed their business, and how a $1,000 marketing spend turned into a $5,000 job. Along the way, she opens up about forgiving her son's father, letting go of resentment toward her own parents, and the surprising story of how their shop grew from a single cow-pasture location to a second site that sees 30,000 cars drive by every day. This episode is for any entrepreneur who feels stuck between wanting to grow and being afraid to spend — and for anyone still carrying resentment that's quietly holding their life or business back. Key takeaways: Ricky refused to buy clipboards for tracking repair orders, so Lisa bought them herself with her own money — a small decision that became the foundation of their record-keeping system. A $400 investment in a Chamber of Commerce membership generated years of revenue that far outweighed the initial fear of spending it. A $1,000 marketing investment returned a $5,000 job, proving that treating spending as an investment — not a cost — changes what a business can become. Lisa's father used to tell her she had a way of stepping into trouble and coming out "smelling like roses" — a mindset she now credits for staying calm through business setbacks. Forgiving her son's absent father and letting go of childhood resentment toward her parents freed up energy she had been spending on bitterness instead of growth. A change in Texas inspection law cut a nearby shop's revenue in half overnight — Lisa and Ricky bought that "dying" business anyway and turned it into a second location on a road with 30,000 daily cars. Listen to the full conversation for the story behind Lisa's book, Keeping Up with the Cruzes, and how she turned a decade of unfiled taxes into a thriving two-location business. Be Inspired! with Daniel: Website (Makings of a Millionaire Mindset) Website (Daniel Gomez Global) Facebook Facebook Group X Instagram LinkedIn Pinterest YouTube Podcast Episode Highlights: 01:27 Meet Lisa Cruz: From Registered Nurse to Shop Owner 02:26 Bringing Structure to a Chaotic Auto Repair Business 06:59 Why Business Owners Fear Investing in Growth 09:17 Overcoming the Fear of Spending On Your Business 13:21 What to Tell Yourself Before Paying a Big Invoice 17:40 The "Everything Is Figure-outable" Mindset 21:02 A $10,000 Answered Prayer During a Medical Crisis 22:01 Letting Go of Resentment to Overcome the BS 28:54 From Cows to 30,000 Cars: Spotting a Hidden Opportunity 34:42 Key Takeaways and Where to Find Lisa's Book
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveYou need money. Maybe it's to cover payroll this week, maybe it's to buy the alignment rack you've been eyeing for a year. Either way, Hunt Demarest, CPA, says the loan you should get depends entirely on two questions banks are already asking about you: do you have cash flow, and do you have collateral?In this solo follow-up to his cash reserves series, Hunt breaks down every borrowing option available to auto repair shop owners and ranks them from cheapest to most dangerous. He walks through real client scenarios — equity in your building, financing new equipment, strong profits with nothing to put up as collateral — and explains exactly what to say (and not say) when you sit down with a bank. He closes with a hard look at credit card advance loans: why they're marketed as easy money, why the interest rate isn't actually what traps shop owners, and why the repayment period is the real killer.Whether you're planning a purchase a year out or you need cash this month, this episode gives you the vocabulary and the game plan to borrow smarter.What You'll Learn...00:00 Intro: wrapping up the cash conversation with how to actually get the money03:46 Secured vs. unsecured debt, and why one always beats the other on rate06:10 The two things every bank is really looking for: cash flow and collateral07:12 Scenario: You're out of cash, but your building has equity07:57 Refinance or borrow against it? How to decide, and why today's rates change the math13:26 Scenario: You're out of cash and need new equipment: financing vs. leasing15:40 Scenario: Strong profits, no collateral, the situation most bootstrapped shops face17:25 How to frame your ask so the bank says yes (the tire business pitch)18:46 Last resort: credit card advance loans explained, and how they actually get repaid20:48 Why the interest rate isn't what kills you: it's the repayment period23:34 Wrap-up: share the show and send in your questionsThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partners, Pico Technology, and AutelWatch Full Video EpisodeWhy are some automotive repair specialists resistant to attending training, particularly when it takes place after work or on weekends?The easy explanation is that they are lazy, unmotivated, or unwilling to invest in themselves. Matt argues that this explanation may also be incomplete.In this episode, Matt examines training through the lens of incentives, career development, and systems thinking. A specialist who spends personal time and money developing new skills is often told that the investment will eventually produce better pay, greater opportunities, or increased job security. But what happens when those rewards never materialize?When training does not produce a visible improvement in compensation, working conditions, advancement, or professional stability, declining another class may be a rational decision rather than a character flaw.Matt discusses his own early motivation for attending training, the delayed payoff of that investment, and the importance of the relationships developed through classes, professional forums, and industry events. He also considers what shop owners and managers can do to make continued education feel like part of a legitimate career path rather than another demand placed on an employee's personal life.Topics DiscussedWhy two people who make opposite decisions about training may both be acting rationallyThe traditional expectation that individuals fund their own professional developmentWhether increased knowledge reliably produces increased compensation“Cheap talk,” empty promises, and the loss of trust between employees and employersThe absence of clear career paths in automotive repairWhy keeping a job is not a meaningful reward unless the job is worth keepingMatt's early, ego-driven pursuit of technical knowledgeThe delayed financial return from training and professional developmentThe value of relationships formed through classes, events, forums, and industry groupsThe difficulty of identifying and communicating one's economic valueWhy character judgments should come after examining the system, not beforeProviding training during normal working hoursEstablishing clear expectations for continuing educationCreating positions and responsibilities for specialists throughout every stage of their careersWhy experienced employees should be a shop's strongest advocatesThe shared reputation of the automotive repair professionKey TakeawayBefore assuming that someone's reluctance to attend training reflects laziness or a lack of ambition, examine the incentives surrounding the decision.Does training lead somewhere?Can the specialist see a realistic path toward greater compensation, responsibility, security, or professional satisfaction?Does the organization respect personal time while asking employees to continue developing?Individual shops cannot repair the entire profession alone, but each shop contributes to the larger system. Better career paths, meaningful rewards, workday training, and credible long-term planning can help make professional development feel like an investment rather than an obligation.Resources MentionedRich FalcoMike Allen and Confessions of a Shop OwnerDutch SilversteinRatchet+WrenchScannerDanner PremiumAutomotive SeminarsToday's ClassiATN and other professional automotive communitiesThanks to Pico Technology and Autel for supporting the podcast, and to the Automotive Repair Podcast Network.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Visit PicoAuto.comThanks to our Partner, AutelFrom drivability diagnostics and TPMS service to ADAS and advanced safety systems, Autel helps technicians follow OEM procedures and repair with confidence. Learn more at Autel.comContact InformationEmail Matt: mattfanslowpodcast@gmail.comDiagnosing the Aftermarket A - Z YouTube ChannelThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What's holding your shop back: your competition or your leadership? Bill Haas of Auto Ignite Management joins Carm Capriotto to challenge shop owners to rethink leadership, accountability, and the value of their expertise. Anchored by his mantra, "If you're not on your way, you're in the way," Bill discusses how complacency, avoiding difficult decisions, and failing to lead with intention can limit a shop's success. He also shares why building a profitable, employee-focused business is essential for attracting top talent today and creating a business worth selling tomorrow. What You'll Learn Why "specialist" better reflects today's automotive professionals.How shop owners can become the biggest obstacle to business growth.Why accountability is the foundation of strong leadership.How data leads to better financial and operational decisions.What creates a healthy, profitable shop culture.Why investing in employees increases your shop's long-term value. The most successful shops are led by owners who embrace accountability, value their team's expertise, and continually invest in their people and culture. Build a business employees want to join, customers trust, and future buyers will want to own. Bill Haas, Auto Ignite Management, Bill's previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Storytelling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Jeff sits down with technician-turned-shop-owner Caleb Mac to discuss the challenges of leaving the comfort of employment to build a business from the ground up. Caleb shares his journey from dealership lube technician to opening his own repair shop in rural Minnesota, reflecting on poor mentorship, burnout, ethical repair decisions, and the lessons that shaped his approach to business. The conversation also covers pricing strategies, mobile repair, towing, diagnostics, hiring, and balancing entrepreneurship with family life.Timestamps00:00 Discomfort Drives Growth 00:49 Podcast Introduction and Caleb Returns 02:03 Opening a New Shop in Minnesota 03:51 Mobile Repair During Harsh Winters 05:20 Dealership Lube Bay Challenges 10:43 Learning Without Mentorship 13:08 Why Caleb Chose Automotive Repair 16:27 Fast Learning at a Used Car Dealer 18:27 Safety Standards and Rust Repairs 22:20 Burnout, Pay, and Tool Costs 25:32 Raises, Pay Tracking, and Moving On 34:06 Bad Coworkers and Comebacks 38:06 Road Tests and Accountability 39:53 Coils vs. Spark Plugs Debate 40:48 Looking Beyond the Misfire 41:34 Hemi Lifter Failures 43:47 Ethics of Frame Repairs 49:34 Launching a Solo Business 54:30 Pricing and Parts Matrix Strategies 59:08 The Reality of Mobile Repair 01:02:11 Finding a Permanent Shop 01:17:47 Tour of the New Shop 01:22:23 Adding Towing Services 01:23:25 Insurance and Business Research 01:24:19 Buying a Tow Truck 01:25:19 How Towing Quickly Paid Off 01:25:47 A Challenging Diagnostic Case 01:27:14 Using Brandon Steckler's Resources 01:28:39 Shop Owner vs. Technician Responsibilities 01:31:58 Building a Family Legacy 01:32:53 Farmall Restoration Project 01:35:15 Carburetors vs. EFI Swaps 01:37:42 Hiring During Slow Seasons 01:39:26 The Physical Toll of Mobile Repair 01:42:50 Final Advice and Mindset 01:45:46 ASCA and Industry Networking 01:48:09 Canada Stories and Fishing 01:53:12 Wrap Up and Call to Action Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232
Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveYour bank account just hit zero. What do you do in the next 24 hours? And if you're planning six months ahead instead, is a bank loan really your cheapest option?Following up on last week's episode on cash reserve mistakes, Hunt Demarest, CPA, goes solo again to tackle the other side of that coin: how to actually get cash back into your shop, whether you need it today or you're planning ahead. He draws a hard line between "I need money right now" and "I need money eventually," and walks through the immediate, band-aid moves every shop owner should make the moment they run dry — leveraging credit cards, cutting the right expenses (and not the wrong ones), and diagnosing the real reason the cash dried up in the first place. From there, Hunt ranks every borrowing option available to shop owners, from real estate equity all the way down to credit card advance loans, and explains why "debt-free" can quietly become one of the most dangerous positions a shop can be in.Whether you're staring down an empty operating account this week or mapping out a remodel a year from now, this episode is a practical roadmap for getting and keeping the cash your shop actually needs.What You'll Learn...00:00 Intro: last week's reserve mistakes come home to roost03:29 Need cash now or need cash later? The question that changes everything03:57 Already out of cash? Why it's too late for the "normal" fixes05:51 Leveraging credit cards as your fastest lever08:00 Cutting expenses without cutting your own throat09:27 The real fix: understanding why you ran out of cash15:05 How much should you borrow? More than you think16:02 How long should you take to pay it back? Longer than you think18:11 Real estate equity, the cheapest money you'll ever borrow20:03 Business lines of credit and what banks actually want to see21:33 FinCEN loans explained: Amex, PayPal, and Kabbage23:16 Credit card advance loans, the last resort and its true costThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Most auto repair shops are sitting on a goldmine of untapped revenue without realizing it. In this episode, Carm Capriotto welcomes Jimmy Alauria of 3A Automotive & Diesel Repair to discuss how deferred work can become one of your shop's most effective growth strategies. By pulling just two years of data from his shop's database, he discovered $3.3 million in potential revenue from deferred services. From better customer communication to smarter follow-up systems, Jimmy explains how to turn yesterday's declined repairs into tomorrow's repair orders. What You'll Learn Why your customer database is one of your shop's most valuable assets.How deferred work can create significant new revenue without increasing car count.Why shops should schedule the next appointment before the customer leaves.While DVIs provide excellent transparency, their primary goal should be to educate the customer and help them plan, rather than to force an immediate $5,000 repair order. Jimmy notes that customers decline work not necessarily because they lack trust, but because they need time to budgeHow categorizing repairs by safety, reliability, maintenance, and appearance improves customer understanding.Understanding the customer's personal "car goals," whether they love the car and want to avoid a new car payment, or they hate the car and want to trade it in, is also critical to framing recommendations effectively.The shortcomings of traditional CRM follow-up systems and how AI can improve communication.How AI helps prioritize repairs and translates technical repair language into customer-friendly messaging that drives response. Deferred work isn't lost business; it's future opportunity. By building better follow-up processes, educating customers, and using technology to communicate more effectively, shops can strengthen relationships, improve customer retention, and unlock substantial revenue already waiting in their database. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy's previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fm
Most shop owners have stood in front of a shiny new machine and felt the pull. Buy it, and the work will come. Tim Drinkwater of Accurate Machine Products has lived both sides of that bet, the one that nearly buried him and the one that showed up as a free machining center. This conversation sits right where two of our current series meet: Gen CNC, where we talk to founders who started young, and our workforce development series. Tim started his shop in a garage in 2007, and he's blunt about how a young founder should spend those first dollars. Cash is worth more than tools you don't need. Customers come before capability. And sometimes buying an existing shop beats building one from scratch. We also get into the mistake that can quietly kill a shop. Tim bought a brand new lathe for a firearms customer who never signed a contract and then walked away. Mike shares the flip side he keeps running into, walking through shops with gorgeous, idle equipment bought on a customer's promise that never turned into a purchase order. One of those build-outs is the reason a whole company ended up for sale. Then there's the fun part. Tim won a DN Solutions SVM 4100 in the DN and Kennametal giveaway, put it to work on challenging tool steel parts, and liked it enough to go buy a second one. There's another machine giveaway coming at IMTS this year, and you can get in on it at makingchips.com/giveaway. The back half is all about people. When applicants dried up, Tim went straight to the high schools, joined the Craftsman with Character program, and stopped using the word machinist because most students have no idea what it means. It's the same thing we keep coming back to on this show. The parts matter, but the people are what carry a shop into the next generation. What's Covered in this Episode (0:00) A machine giveaway teaser, and why Tim's story matters (1:31) Starting Accurate Machine Products in a garage in 2007 (3:22) What the shop makes, from jet ski parts to finish packaging (4:43) Advice for young founders: cash beats tools you don't need (8:00) eBay machines and the leap to the first brand new machine (9:16) A new lathe, a firearms customer, and no contract to back it up (11:31) Beautiful equipment gathering dust: the shop that went up for sale (13:51) Take your shop high-end with DN Solutions (15:02) Winning a DN Solutions SVM 4100 in the DN and Kennametal giveaway (16:45) Turning the win into S7 tool steel work and a 4+1 upgrade (17:57) Buying a second SVM 4100 and standardizing on one control (20:21) Dial in your workholding with SMW Autoblok (21:10) DN service put to the test: the contactor gremlin (23:18) From zero applicants to working with the youngest generation (24:56) Youth apprenticeships and rebranding machinist to precision metal cutting (28:38) Rhett's story: four years, his own key, and a CMMC future (30:38) The industry needs accountants and coders, not just machinists (33:53) Invest in your leadership at Elevate during IMTS 2026 (34:45) Getting your crew and local students to IMTS (40:39) MakingChips at IMTS 2026: find us in the AME/Hennig booth Resources Mentioned DN Solutions Kennametal SMW Autoblok Dave Hataj with Craftsman with Character Elevate powered by AMT (IMTS 2026) IMTS MakingChips Machine Giveaway Connect with Tim Drinkwater Accurate Machine Products Tim Drinkwater on LinkedIn Tim@ampcnc.com Connect with MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Building a successful auto repair business isn't just about hiring great people; it's about creating a culture where the right people can thrive. In this episode of Episodic Education, Carm Capriotto welcomes Matt Lachowitzer, founder of Matt's Automotive Center, to discuss the leadership principles that helped grow his company to 11 locations. Matt shares why protecting culture sometimes means making difficult personnel decisions, how investing in employee development fuels long-term success, and why great leaders always begin by looking in the mirror. What You'll Learn Why one employee who doesn't fit your culture can create organizational drag.When letting go of a top performer is the best decision for your team.How leaders should evaluate their own role before blaming an employee's performance.How 29-day customer follow-up calls build trust and long-term loyalty.How company-wide training events reinforce culture and accelerate growth.The leadership mindset required to build a business that succeeds without depending on one person. Strong businesses are built by protecting culture, developing people, and leading with both accountability and compassion. Matt's leadership philosophy demonstrates that long-term success comes from investing in your team, making values-based decisions, and creating an organization where everyone has the opportunity to grow. Matt Lachowitzer, Matt's Automotive Service Center, Fargo-Moorhead, North Dakota and Minnesota. Listen to Matt's previous episodes HERE Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://remarkableresultsradiopodcast.captivate.fm/napaautocare NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Download and Listen on Our Mobile App:https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomSpecial episode collections:https://remarkableresults.biz/collectionsBuy Me a Coffee:https://www.buymeacoffee.com/carm The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith Carm Capriotto:Facilitating Wisdom Through Story Telling and Open Discussion.https://remarkableresults.biz/Diagnosing the Aftermarket A to Z:From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.https://mattfanslow.captivate.fm/Business by the Numbers: Understand the Numbers of Your Business with CPA Hunt Demarest.https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.https://autorepairmarketing.captivate.fm/The Weekly Blitz: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.https://chriscotton.captivate.fm/Speak Up! Effective Communication: Develop Interpersonal and Professional Communication Skills with Craig O'Neill.https://craigoneill.captivate.fmhttps://remarkableresultsradiopodcast.captivate.fm/napaautocare