Podcast appearances and mentions of Steven Levitt

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Steven Levitt

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Best podcasts about Steven Levitt

Latest podcast episodes about Steven Levitt

Freakonomics Radio
Is It a Theater Piece or a Psychological Experiment? (Update)

Freakonomics Radio

Play Episode Listen Later Apr 23, 2025 37:13


In an episode from 2012, we looked at what Sleep No More and the Stanford Prison Experiment can tell us about who we really are. SOURCES:Felix Barrett, artistic director of Punchdrunk.Steven Levitt, professor of economics at the University of Chicago.Philip Zimbardo, professor emeritus at Stanford University. RESOURCES:“Philip Zimbardo, the psychologist behind the ‘Stanford Prison Experiment,' dies at 91,” by Melissa De Witte (Stanford Report, 2024).“Debunking the Stanford Prison Experiment,” by Thibault Le Texier (American Psychologist, 2019).“The Lifespan of a Lie,” by Ben Blum (GEN, 2018).Punchdrunk. EXTRAS:“How Is Live Theater Still Alive?” by Freakonomics Radio (2025).

KQED’s Forum
Stephen Dubner on 20 years of Freakonomics

KQED’s Forum

Play Episode Listen Later Dec 16, 2024 57:45


Why are humans so bad at predicting the future? What exactly is college for? And does expensive wine really taste better? Those are among the many questions tackled by journalist Stephen Dubner and economist Steven Levitt over the years, since their bestselling book Freakonomics came out in 2005. We'll talk with Dubner about the duo's book and podcast empire which aims to reveal “the hidden side of everything” and about whether the field of behavioral economics has lived up to its promise. And we'll dive into Freakonomics Radio's recent series on the legal marijuana industry, and why it's such a mess. Guests: Stephen Dubner, Freakonomics Radio host and best-selling author

Baking Scraps
Bringing the Sweet to Savoury Week

Baking Scraps

Play Episode Listen Later Oct 22, 2024 96:23


Vincent Chan and Steven Levitt (suddenly know as "The Fabulous Baker Boys") take the reins as the new hosts of this week's recap of Savoury Week from Season 8 of The Great Canadian Baking Show. While initially reluctant, Lisa and Cristina quickly embrace the opportunity to learn from the expertise of their new co-hosts.The first-ever Savoury Week showcases a vibrant array of Signature samosas, a tempting technical bake, and Wellingtons prepared in two unique styles, all evoking the comforts of home and introducing a new Star Baker (or Fryer?). Cheeseburger flavors, cream cheese, goat cheese, and a variety of eggs emerge more frequently than expected, adding an unexpected twist to the bakes. Meanwhile, a crucial decision to omit a component may be what leads to one baker's departure.As the episode unfolds, the quartet enjoy witty one-liners from several bakers; take note of the expanded role of the hosts this week; and explore the challenges of puff pastry, pondering the essential roles of prosciutto and crepes in a Wellington. Ultimately, a trio of nearly flawless bakes earns a well-deserved Star Baker title, wrapping up a delightfully sweet and savoury episode. Hosted on Acast. See acast.com/privacy for more information.

Baking Scraps
Just Trying to Pump Out Layers

Baking Scraps

Play Episode Listen Later Oct 14, 2024 83:42


Vincent Chan and Steven Levitt return for our recap of Cookie Week from Season 8 of the Great Canadian Baking Show, where this week's Wafer Cookie Technical Challenge had everyone buzzing.We were thrilled by the '80s nostalgia and some truly unexpected flavor combinations. We'll dive into topics like bacon in baking; the meticulous planning and thoughtfulness of a few standout bakers; marshmallow versus Italian meringue; and the many shades of pink. We also bid a fond farewell to another favorite, while celebrating the fashion choices and heartfelt baking decisions of this week's Star Baker. Plus, we ponder whether Rice Krispie Squares and cookies made in a waffle iron truly count as a BAKE!Join Cristina and Lisa along with our special guests for a recap best delivered by two bakers who've navigated all eight episodes in the iconic tent—just try to overlook the cheesy puns and accidental innuendos! Hosted on Acast. See acast.com/privacy for more information.

The Book Cast بوك كاست
Think Like a Freak", by Steven Levitt and Stephen

The Book Cast بوك كاست

Play Episode Listen Later Oct 14, 2024 9:35


Think Like a Freak", which was written by Steven Levitt and Stephen

steven levitt think like a freak
Baking Scraps
Here For the Schmoozing

Baking Scraps

Play Episode Listen Later Oct 8, 2024 96:56


In this special episode of Baking Scraps, we're diving into the delightful world of baking with the dynamic duo from Season 5: Vincent Chan and Steven Levitt. Join us as we recap the highly anticipated premiere of Season 8 of The Great Canadian Baking Show.We'll discuss the standout moments, our favorite bakers, and the delicious creations that wowed us right from the start, including the much-talked-about schmoo cake Technical Bake. Vincent brings his keen eye for presentation, while Steven offers his expert insights into the technical challenges faced by the contestants.From the Signature bakes to the Showstoppers, we'll explore the delicious creativity on display and what makes this season special. Plus, we'll share our predictions for the season ahead and what we're most excited to see!Whether you're a baking aficionado or just tuning in for the fun, this episode is packed with laughter, insights, and plenty of baking love. Don't miss it! Hosted on Acast. See acast.com/privacy for more information.

Baking Scraps
Father's Day, Chocolate Bonbons, and a Wise Wife

Baking Scraps

Play Episode Listen Later Jun 18, 2024 44:34


Baking Scraps presents a delectable episode featuring the delightful Steven Levitt, renowned runner-up on Season 5 of the Great Canadian Baking Show. Join us as we dive into a tantalizing conversation about all things baking and the captivating world of chocolate. With Steve and Cristina both embracing their newfound passion for all things chocolate, the episode unfolds in a symphony of anecdotes.We explore our favourite confectionary delights and unravel the mysteries of chocolate with our esteemed guest. In a riveting exchange that brims with warmth and enthusiasm, our conversation with Steven Levitt lasted wayyy too long, prompting us to trim the episode by almost half in order to fit within 45 minutes.There's lots more Steve for you, though; catch a glimpse of the extended version on YouTube with Baking Scraps: Full Batch, where the full video episode will be shared. Join us for a great chat with one of the nicest guys around, that promises to tickle your funny bone and warm your heart. Hosted on Acast. See acast.com/privacy for more information.

People I (Mostly) Admire
129. How to Fix Medical Research

People I (Mostly) Admire

Play Episode Listen Later Apr 13, 2024 55:43


Monica Bertagnolli went from a childhood on a cattle ranch to a career as a surgeon to a top post in the Biden administration. As director of the National Institutes of Health, she's working to improve the way we find new treatments — despite regulatory constraints and tight budgets. SOURCE:Monica Bertagnolli, director of the National Institutes of Health. RESOURCES:"Steven Levitt and John Donohue Defend a Finding Made Famous by 'Freakonomics,'" by Steven Levitt and John Donohue (The Economist, 2024)."Why 'Freakonomics' Failed to Transform Economics," (The Economist, 2024)."Steven D. Levitt (Freakonomics Co-Author and U Chicago Econ Prof) on His Career and Decision to Retire From Academic Economics," by Jon Hartley (The Capitalism and Freedom in the Twenty-First Century Podcast, 2024)."Why Autoimmune Disease Is More Common in Women: X Chromosome Holds Clues," by Elie Dolgin (Nature, 2024)."Casgevy and Lyfgenia: Two Gene Therapies Approved for Sickle Cell Disease," by Carrie MacMillan (Yale Medicine News, 2023)."Fact Sheet: President Biden Reignites Cancer Moonshot to End Cancer as We Know It," (2022)."Mini-Antibodies Discovered in Sharks and Camels Could Lead to Drugs for Cancer and Other Diseases," by Mitch Leslie (Science, 2018). EXTRAS:"Who Pays for Multimillion-Dollar Miracle Cures?" by Freakonomics, M.D. (2023)."What's Stopping Us From Curing Rare Diseases?" by Freakonomics, M.D. (2023)."Abortion and Crime, Revisited (Update)," by Freakonomics Radio (2022)."John Donohue: 'I'm Frequently Called a Treasonous Enemy of the Constitution,'" by People I (Mostly) Admire (2021).

People I (Mostly) Admire
127. Rajiv Shah Never Wastes a Crisis

People I (Mostly) Admire

Play Episode Listen Later Mar 16, 2024 57:23


After Haiti's devastating earthquake, Rajiv Shah headed the largest humanitarian effort in U.S. history. As chief economist of the Gates Foundation he tried to immunize almost a billion children. He tells Steve why it's important to take big gambles, follow the data, and own up to your mistakes.SOURCE:Rajiv Shah, president of the Rockefeller Foundation. RESOURCES:Big Bets: How Large-Scale Change Really Happens, by Rajiv Shah (2023)."The Root of Haiti's Misery: Reparations to Enslavers," by Catherine Porter, Constant Méheut, Matt Apuzzo, and Selam Gebrekidan (The New York Times, 2022)."Testing Is Our Way Out," by Paul Romer and Rajiv Shah (The Wall Street Journal, 2020)."How to Get Millions of People to Take Coronavirus Tests and Stay Home if They're Positive," by Steven Levitt, Paul Romer, and Jeff Severts (USA Today, 2020)."Haiti In Ruins: A Look Back At The 2010 Earthquake," by The Picture Show (2020)."Vaccine for a Global Childhood Illness Passes Last Big Hurdle," (The New York Times, 1997). EXTRAS:"Dambisa Moyo Says Foreign Aid Can't Solve Problems, but Maybe Corporations Can," by People I (Mostly) Admire (2021)."Moncef Slaoui: 'It's Unfortunate That It Takes a Crisis for This to Happen,'" by People I (Mostly) Admire (2020).

Freakonomics Radio
5 Psychology Terms You're Probably Misusing (Replay)

Freakonomics Radio

Play Episode Listen Later Jan 22, 2024 49:12


We all like to throw around terms that describe human behavior — “bystander apathy” and “steep learning curve” and “hard-wired.” Most of the time, they don't actually mean what we think they mean. But don't worry — the experts are getting it wrong, too. SOURCES:Sharon Begley, senior science writer for Stat at The Boston Globe.Jerome Kagan, emeritus professor of psychology at Harvard University.Bibb Latané, social psychologist and senior fellow at the Center for Human Science.Scott Lilienfeld, professor of psychology at Emory University.James Solomon, director and producer of The Witness. RESOURCES:“Tech Metaphors Are Holding Back Brain Research,” by Anna Vlasits (Wired, 2017).Can't Just Stop: An Investigation of Compulsions, by Sharon Begley (2017).The Witness, film by James Solomon (2016).“Fifty Psychological and Psychiatric Terms to Avoid: a List of Inaccurate, Misleading, Misused, Ambiguous, and Logically Confused Words and Phrases,” by Scott Lilienfeld, Katheryn Sauvigne, Steven Jay Lynn, Robin Cautin, Robert Latzman, and Irwin Waldman (Frontiers in Psychology, 2015).SuperFreakonomics, by Steven Levitt and Stephen Dubner (2011).Fifty Great Myths of Popular Psychology, by Scott Lilienfeld, Steven Jay Lynn, John Ruscio, and Barry Beyerstein (2009).Train Your Mind, Change Your Brain, by Sharon Begley (2007).“Kitty, 40 Years Later,” by Jim Rasenberger (The New York Times, 2004).“37 Who Saw Murder Didn't Call the Police,” by Martin Gansberg (The New York Times, 1964). EXTRAS:"Academic Fraud," series by Freakonomics Radio (2024).“This Idea Must Die,”Freakonomics Radio (2015).

Kapital
K121. Marc Canal. El triunfo de las ciudades

Kapital

Play Episode Listen Later Jan 12, 2024 145:32


Las ciudades son uno de los grandes inventos de la humanidad. En un mundo con escasez, los recursos se organizan allí de manera eficiente. Permiten además la conexión de ideas entre muy distintos humanos, en las conversaciones espontáneas de fiestas improvisadas en las que surge la magia. A pesar de todo lo que se dijo durante la pandemia, el precio de vivir en ciudad sigue subiendo. ¿Por qué son cada vez más populares? Esta y otras preguntas responde Marc estudiando detenidamente los datos. Kapital es posible gracias a sus colaboradores: Idealista/data acaba de lanzar una plataforma para encontrar las mejores oportunidades de inversión residencial, informándote de la rentabilidad del inmueble o su alquiler estimado. Accede al análisis económico de todos los anuncios publicados en Idealista, con datos como la estimación del coste de reforma, los gastos asociados o el flujo de caja. En el buscador encontrarás además información de la zona, como la demanda de alquiler y el perfil de sus habitantes. Puedes ver cómo funciona la plataforma con la muestra en abierto de La Rioja. Idealista/data pone a tu disposición toda la información ordenada y en tiempo real del sector inmobiliario para que tomes la mejor decisión con los mejores datos. Utiliza el código Kapital_invest en el registro para recibir un descuento del 40%. Índice: 1.30. Tarantino sobre Rio Bravo. 7.22. La economía como ventaja comparativa. 23.30. La batalla de gallos entra Keynes y Hayek. 35.30. ¿Por qué algunos países son ricos y otros pobres? 47.17. Determinismo geográfico. 1.02.55. Pixels of progress. 1.14.01. Economías de las aglomeraciones en las ciudades. 1.24.51. El economista como detective. 1.28.59. ¿Cómo se mide la productividad? 1.48.09. Neoludismo y decrecimiento. 2.06.10. ¿Qué es un think tank? 2.10.09. Chicago, la meca de la economía neoclásica. Apuntes: El triunfo de las ciudades. Edward Glaeser. Rio Bravo. Howard Hawks. Kill Bill. Quentin Tarantino. Putos hippies. Hugues. Freakonomics. Steven Levitt & Stephen Dubner. ¡Acabad ya con esta crisis! Paul Krugman. Camino de servidumbre. Friedrich Hayek. Por qué fracasan los países. Daron Acemoglu & James Robinson. El manifiesto comunista. Karl Marx & Friedrich Engels. Armas, gérmenes y acero. Jared Diamond. Falsa alarma. Bjørn Lomborg. Free to choose. Milton Friedman.

Slate Debates
How To!: Hit “Reset” on Your Career

Slate Debates

Play Episode Listen Later Oct 31, 2023 39:21


Our listener Abdullah has reached a plateau. A mid-career manager at a large electronics engineering corporation, he feels intellectually unstimulated. Even though Abdullah has a stable job with seniority, he dreams of going back to school, and pursuing his true passion: economics. But with a family to support, should Abdullah make a risky leap? On this episode of How To!, host Carvell Wallace is joined by Freakonomics co-author and University of Chicago economist Steven Levitt. Well-known for out-of-the-box thinking, Levitt shares surprising tips (including a simple coin flip strategy) that can help anyone on the edge of a huge decision. If you liked this episode, check out: How To Know When to Quit Your Job Do you have a question we can help you solve? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001. We might invite you on the show! Subscribe for free on Apple, Spotify or wherever you listen. Podcast production by Kevin Bendis, Derek John, Joel Meyer, and Rosemary Belson. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you'll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

How To! With Charles Duhigg
How To Hit “Reset” on Your Career

How To! With Charles Duhigg

Play Episode Listen Later Oct 31, 2023 39:21


Our listener Abdullah has reached a plateau. A mid-career manager at a large electronics engineering corporation, he feels intellectually unstimulated. Even though Abdullah has a stable job with seniority, he dreams of going back to school and pursuing his true passion: economics. But with a family to support, should Abdullah make a risky leap? On this episode of How To!, host Carvell Wallace is joined by Freakonomics co-author and University of Chicago economist Steven Levitt. Well-known for out-of-the-box thinking, Levitt shares surprising tips (including a simple coin flip strategy) that can help anyone on the edge of a huge decision. If you liked this episode, check out: How To Know When to Quit Your Job Do you have a question we can help you solve? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001. We might invite you on the show! Subscribe for free on Apple, Spotify or wherever you listen. Podcast production by Kevin Bendis, Derek John, Joel Meyer, and Rosemary Belson. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you'll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate Daily Feed
How To!: Hit “Reset” on Your Career

Slate Daily Feed

Play Episode Listen Later Oct 31, 2023 39:21


Our listener Abdullah has reached a plateau. A mid-career manager at a large electronics engineering corporation, he feels intellectually unstimulated. Even though Abdullah has a stable job with seniority, he dreams of going back to school, and pursuing his true passion: economics. But with a family to support, should Abdullah make a risky leap? On this episode of How To!, host Carvell Wallace is joined by Freakonomics co-author and University of Chicago economist Steven Levitt. Well-known for out-of-the-box thinking, Levitt shares surprising tips (including a simple coin flip strategy) that can help anyone on the edge of a huge decision. If you liked this episode, check out: How To Know When to Quit Your Job Do you have a question we can help you solve? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001. We might invite you on the show! Subscribe for free on Apple, Spotify or wherever you listen. Podcast production by Kevin Bendis, Derek John, Joel Meyer, and Rosemary Belson. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you'll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thrilling Tales of Modern Capitalism
How To!: Hit “Reset” on Your Career

Thrilling Tales of Modern Capitalism

Play Episode Listen Later Oct 31, 2023 39:21


Our listener Abdullah has reached a plateau. A mid-career manager at a large electronics engineering corporation, he feels intellectually unstimulated. Even though Abdullah has a stable job with seniority, he dreams of going back to school, and pursuing his true passion: economics. But with a family to support, should Abdullah make a risky leap? On this episode of How To!, host Carvell Wallace is joined by Freakonomics co-author and University of Chicago economist Steven Levitt. Well-known for out-of-the-box thinking, Levitt shares surprising tips (including a simple coin flip strategy) that can help anyone on the edge of a huge decision. If you liked this episode, check out: How To Know When to Quit Your Job Do you have a question we can help you solve? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001. We might invite you on the show! Subscribe for free on Apple, Spotify or wherever you listen. Podcast production by Kevin Bendis, Derek John, Joel Meyer, and Rosemary Belson. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you'll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

I Have to Ask
How To!: Hit “Reset” on Your Career

I Have to Ask

Play Episode Listen Later Oct 31, 2023 39:21


Our listener Abdullah has reached a plateau. A mid-career manager at a large electronics engineering corporation, he feels intellectually unstimulated. Even though Abdullah has a stable job with seniority, he dreams of going back to school, and pursuing his true passion: economics. But with a family to support, should Abdullah make a risky leap? On this episode of How To!, host Carvell Wallace is joined by Freakonomics co-author and University of Chicago economist Steven Levitt. Well-known for out-of-the-box thinking, Levitt shares surprising tips (including a simple coin flip strategy) that can help anyone on the edge of a huge decision. If you liked this episode, check out: How To Know When to Quit Your Job Do you have a question we can help you solve? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001. We might invite you on the show! Subscribe for free on Apple, Spotify or wherever you listen. Podcast production by Kevin Bendis, Derek John, Joel Meyer, and Rosemary Belson. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you'll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who Runs That?
How To!: Hit “Reset” on Your Career

Who Runs That?

Play Episode Listen Later Oct 31, 2023 39:21


Our listener Abdullah has reached a plateau. A mid-career manager at a large electronics engineering corporation, he feels intellectually unstimulated. Even though Abdullah has a stable job with seniority, he dreams of going back to school, and pursuing his true passion: economics. But with a family to support, should Abdullah make a risky leap? On this episode of How To!, host Carvell Wallace is joined by Freakonomics co-author and University of Chicago economist Steven Levitt. Well-known for out-of-the-box thinking, Levitt shares surprising tips (including a simple coin flip strategy) that can help anyone on the edge of a huge decision. If you liked this episode, check out: How To Know When to Quit Your Job Do you have a question we can help you solve? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001. We might invite you on the show! Subscribe for free on Apple, Spotify or wherever you listen. Podcast production by Kevin Bendis, Derek John, Joel Meyer, and Rosemary Belson. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you'll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Big Brains
Freakonomics' Steven Levitt On The Secret To Making Tough Choices

Big Brains

Play Episode Listen Later Oct 19, 2023 39:55


Of the academic books that have become household names, “Freakonomics” must be at the top of the list. The 2005 book by University of Chicago scholar Steven Levitt and journalist Stephen Dubner created not only a whole new way of thinking about discovering answers to complex problems, but launched a media empire—from book sequel to a movie to a hit podcast.On this special episode, we sat down with Levitt during the inaugural UCPN Podcast Festival, to talk about the legacy of Freakonomics. Almost 20 years later, he told our audience how he views himself as a “data scientist” and not just an economist, what he's learned about using a coin flip to make hard decisions in life, and why he thinks he may have found the “holy grail” of solving crime. 

Before The Cheering Started with Budd Mishkin
Stephen Dubner: A Man Of Endless Curiosity

Before The Cheering Started with Budd Mishkin

Play Episode Listen Later Oct 4, 2023 39:15


It's one thing to have a successful book, and Freaknomics, the 2005 book Stephen Dubner co-authored with economist Steven Levitt, is very successful, with million of copies sold and translated all over the world. But it's rare that a successful book becomes a radio show, a podcast and a small cottage industry. And it's even rarer that it becomes part of our vocabulary.Stephen Dubner has many qualities. He's smart. He's funny. And he's a terrific writer. He's made a living pursuing his passion, trying to find out how the world works, or doesn't work, or maybe doesn't work how most of us think it does. At his core, Stephen Dubner is curious.Endlessly curious.See omnystudio.com/listener for privacy information.

English Academic Vocabulary Booster
5367. 205 Academic Words Reference from "Steven Levitt: The freakonomics of crack dealing | TED Talk"

English Academic Vocabulary Booster

Play Episode Listen Later Oct 1, 2023 184:36


This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/steven_levitt_the_freakonomics_of_crack_dealing ■Post on this topic (You can get FREE learning materials!) https://englist.me/205-academic-words-reference-from-steven-levitt-the-freakonomics-of-crack-dealing-ted-talk/ ■Youtube Video https://youtu.be/jHcHqkk1ty8 (All Words) https://youtu.be/9ujvjhcZqpQ (Advanced Words) https://youtu.be/gEyl6Q5C8-I (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

English Academic Vocabulary Booster
5071. 157 Academic Words Reference from "Steven Levitt: Surprising stats about child carseats | TED Talk"

English Academic Vocabulary Booster

Play Episode Listen Later Sep 22, 2023 140:17


This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/steven_levitt_surprising_stats_about_child_carseats ■Post on this topic (You can get FREE learning materials!) https://englist.me/157-academic-words-reference-from-steven-levitt-surprising-stats-about-child-carseats-ted-talk/ ■Youtube Video https://youtu.be/l02MLlmUs4I (All Words) https://youtu.be/l82jEJ5x-EA (Advanced Words) https://youtu.be/f3N_jb9vUpU (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

Choiceology with Katy Milkman
An Accidental Experiment: With Guests Steven Levitt, Solomon Ezra & Stephen Spector

Choiceology with Katy Milkman

Play Episode Listen Later Aug 14, 2023 32:57


Scientifically sound, randomized experiments can be expensive and difficult to run. But there's an alternative: It turns out that certain real-life situations can also generate useful scientific data. The trick is finding them.In this episode of Choiceology with Katy Milkman, we look at how events outside of our control can create opportunities for so-called natural or accidental experiments. The organizers of a heroic airlift transporting thousands of Ethiopian Jews to Israel broke the record for the flight with the most passengers. It was 1994, and the clock was ticking for Israeli intelligence personnel and leaders of the Ethiopian Jewish community as they worked to transport as many people as possible before the civil war closed in on Addis Ababa. This desperate effort, dubbed Operation Solomon, would change the lives of the Ethiopian Jews in surprising and unintended ways. Stephen Spector is a professor of religions and culture and medieval English at Stony Brook University. He's also the author of Operation Solomon: The Daring Rescue of the Ethiopian Jews.Solomon Ezra is an active member of the Ethiopian and Jewish communities in Portland, Oregon, and was a ground operations leader during Operation Solomon. Donna Rosenthal is the author of The Israelis: Ordinary People in an Extraordinary Land.Next, Katy speaks with Steven Levitt about how to spot natural experiments and why they can provide such unique information about human behavior.Steven Levitt is the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago, co-author of the bestselling book Freakonomics, and the host of a Freakonomics Radio podcast called People I Mostly Admire.Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts. Important DisclosuresAll expressions of opinion are subject to change without notice in reaction to shifting market conditions.The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.​Data contained herein from third party providers is obtained from what are considered reliable source. However, its accuracy, completeness or reliability cannot be guaranteed and Charles Schwab & Co. expressly disclaims any liability, including incidental or consequential damages, arising from errors or omissions in this publication. The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.All corporate names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request.Investing involves risk, including loss of principal.The book, How to Change: The Science of Getting from Where You Are to Where You Want to Be, is not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Charles Schwab & Co., Inc. (CS&Co.) has not reviewed the book and makes no representations about its content.(0823-30U5) 

Ecosystems For Change
E 6.5 - Entrepreneurship Indiana: A State-Wide Storytelling Campaign with Julie Heath, Polina Osherov and Morgan Allen Part 2

Ecosystems For Change

Play Episode Listen Later Jul 4, 2023 26:47


In this episode, I'm continuing my conversation about Yearbook Indiana with Polina Osherov of Pattern, Morgan Allen of the Indiana Economic Development Corporation, and Julie Heath, formerly of IEDC.We're jumping right back in from the break, so if you haven't listened to part one, go do that! In part two, we're digging into the nitty-gritty of getting the yearbook into the right hands, how they made the budget work for the project and the state's strategic goals, and getting community buy-in.Listen to the full episode to hear: How thoughtful graphic design choices made it easy for founders to participate in sharing the yearbook on social How the team distributed over 3000 copies of the yearbook in just four months Calculating the ROI on getting entrepreneurship stories out into the world The impact of positive storytelling for ecosystem builders Learn More About Polina Osherov: Pattern Instagram: @posherov Connect with Polina on LinkedIn Learn More About Morgan Allen: Indiana Economic Development Corporation Connect with Morgan on LinkedIn Learn More About Julie Heath:Connect with Julie on LinkedInLearn More About Anika Horn: Website: www.socialventurers.com  Instagram: SocialVenturers Newsletter: Sign up for Impact Curator Resources: S04E07: The Know-How via Know-Who of Social Capital with Julie Heath Logbook #6: Nida Ansari Hardtech Indiana AgBioscience Podcast Denisha Ferguson, Indiana Fashion Week (PATTERN article) People I (Mostly) Admire, Steven Levitt (podcast) Dear Data, Georgia Lupi & Stefanie Posavec Entrepreneurial Ecosystem Building with Dell Gines (free online course with Project DEEP) How To Take Over the World by Ben Wilson Entrepreneurship Indiana Connect IND EcoMap Technologies

Kapital
K102. Victoriano Izquierdo. ¿Qué carrera estudiar?

Kapital

Play Episode Listen Later Jun 16, 2023 125:16


¿Qué grado universitario estudiar y cuál es la mejor facultad? Una de las decisiones más importantes la tomamos con poca (¡o mala!) información. Analizo con Victoriano cada una de las métricas que deberíamos tener en cuenta antes de elegir una carrera: el porcentaje de ocupación, los salarios esperados, el ranking de la facultad, el idioma de la docencia, la nota de corte, el prestigio de los profesores, el tamaño de los grupos, la curiosidad de tus compañeros, la oferta de prácticas y los convenios de intercambio. Antiguos episodios Kapital: K20. Victoriano Izquierdo. Chief Data Officer. Kapital es posible gracias a sus colaboradores: ⁠⁠⁠Indexa Capital⁠⁠⁠. Gestión pasiva en fondos indexados. Indexa Capital ofrece carteras de fondos y planes de pensiones indexados con diversificación global y con costes totales en torno a 0,60 % al año. Indexa es el gestor automatizado independiente líder en España, con 1.600 millones de euros gestionados, de más de 63.000 clientes. Si quieres, puedes abrirte una cuenta sin compromiso. Utiliza el enlace promocional de Kapital para beneficiarte de un descuento especial: 10.000 euros sin comisión de Indexa durante el primer año. ⁠⁠Barcelona Finance School⁠⁠. Una escuela líder en finanzas⁠. El Máster en Finanzas del Instituto de Estudios Financieros—Barcelona Finance School, con 22 ediciones impartidas, ha sido diseñado para que obtengas los conocimientos y las habilidades que las instituciones y entidades financieras buscan. Su ratio de empleabilidad es del 100% y esto se explica por tres razones. Primero, sus profesores son prestigiosos profesionales del sector al día de todas las nuevas tendencias. Segundo, el máster está acreditado por la CNMV, certificándote como asesor financiero. Tercero, el Instituto de Estudios Financieros—Barcelona Finance School cuenta con el respaldo de reputadas instituciones y entidades, que aportan valor y reconocimiento. Enlace con 300 euros de descuento en la matrícula. ⁠Equito App⁠. Invierte en tokens inmobiliarios. Muchos españoles no pueden invertir en inmuebles porque los bancos exigen un capital alto antes de conceder un préstamo. Equito App llega para cambiar esto. Esta aplicación te permite invertir en el sector inmobiliario desde tan solo 100 euros, a través de un préstamo participativo en el que los intereses varían según los rendimientos y la plusvalía del inmueble. Aprovecha el código NB543 para obtener 30 euros de descuento en tu primera inversión de 500. Esta oferta es válida por un tiempo limitado. Entra en Equito.app para conocer todos los detalles del proyecto. Índice: 2.55. La decisión más importante con menos información. 10.45. Los casados no son más felices, los más felices se casan. 20.58. No te dejes intimidar por los que solo memorizan los nombres. 28.39. Echarte novia pronto te quita opcionalidad profesional. 39.35. Mirar los precios antes de tomar tu decisión. 54.32. Preguntarle a Sala i Martín en medio de Rambla Cataluña. 1.03.45. Qué te gusta, qué se te da bien y dónde pagan dinero. 1.22.22. Los consejos de ChatGPT. 1.27.28. No estudies periodismo. 1.38.59. Dar más prestigio a la Formación Profesional. 1.44.55. Las distintas elecciones en función del género. 1.51.55. Hablar inglés y entender su contexto cultural. 1.57.20. La ventaja comparativa de los jóvenes es jugarlo raro. Apuntes: ¿Informática o Matemáticas? Victoriano Izquierdo. Freakonomics. Steven Levitt & Stephen Dubner. Superfreakonomics. Steven Levitt & Stephen Dubner. What do you care what other people think. Richard Feynman. Hazlo tan bien que no puedan ignorarte. Cal Newport. Dating & Relationships. Dan Ariely. WTF happened in 1971. How to pick a career (that actually fits you). Tim Urban.

Probable Causation
Episode 94: Jesse Bruhn on the effects of gangs in Chicago

Probable Causation

Play Episode Listen Later May 23, 2023 49:56


Jesse Bruhn talks about the effects of gangs in Chicago. “Competition in the Black Market: Estimating the Causal Effect of Gangs in Chicago” by Jesse Bruhn. *** Probable Causation is part of Doleac Initiatives, a 501(c)(3) nonprofit. If you enjoy the show, please consider making a tax-deductible contribution. Thank you for supporting our work! *** OTHER RESEARCH WE DISCUSS IN THIS EPISODE: “Predicting and Preventing Gun Violence: An Experimental Evaluation of READI Chicago” by Monica Bhatt, Sara Heller, Max Kapustin, Marianne Bertrand, and Christopher Blattman. Probable Causation Episode 88: Sara Heller and Max Kapustin. “Gangs, Labor Mobility, and Development” by Nikita Melnikov, Carlos Schmidt-Padilla, and Maria Micaela Sciatschi. Probable Causation Episode 15: Mica Sviatschi. “Growing Up in the Projects: The Economic Lives of a Cohort of Men Who Came of Age in Chicago Public Housing” by Steven Levitt and Sudhir Allude Venkatesh. “Gangs of Medellin: How Organized Crime is Organized” by Christopher Blattman, Gustavo Duncan, Benjamin Lessing, and Santiago Tobon. [Unpublished Manuscript] “Gang Rule: Understanding and Countering Criminal Governance” by Christopher Blattman, Gustavo Duncan, Benjamin Lessing, and Santiago Tobon. “Can Precision Policing Reduce Gun Violence? Evidence from “Gang Takedowns” in New York City” by Aaron Chalfin, Michael LaForest, and Jacob Kaplan. “The Effects of Civil Gang Injunctions on Reported Violent Crime: Evidence from Los Angeles County” by Jeffrey Grogger. “Student Exposure to Proactive Policing: Heterogenous Effects of Los Angeles Gang Injunctions” by Jessica Wagner. [Available from the author upon request]

Physician's Guide to Doctoring
Freakonomics of Healthcare with Bapu Jena, MD, PhD

Physician's Guide to Doctoring

Play Episode Listen Later Nov 2, 2022 49:22


Anupam Bapu Jena, MD, PhD, is the Joseph P. Newhouse Professor of Health Care Policy at Harvard Medical School and a physician in the Department of Medicine at Massachusetts General Hospital. He is also a faculty research fellow at the National Bureau of Economic Research. As an economist and physician, Dr. Jena's research involves several areas of health economics and policy including the use of natural experiments in health care, the economics of physician behavior and the physician workforce, medical malpractice, the economics of health care productivity, and the economics of medical innovation. We talk about the natural experiments that he uses in economics to move medicine forward, what the pandemic has taught him about how people make their health decisions. We also talk about the limited impact that value-based care and price transparency have had and how this is unlikely to change any time soon. Dr. Jena graduated Phi Beta Kappa from the Massachusetts Institute of Technology. He received his MD and PhD in Economics from the University of Chicago and completed his residency in internal medicine at Massachusetts General Hospital. He is the host of the Freakonomics, MD podcast, which explores the “hidden side of healthcare.” Steven Levitt and Stephen Dubner, the authors of Freakonomics have only given the Freakonomics name to someone once before in the Freakonomics movie, which demonstrates how much esteem they have for Dr. Jena. 

Kansas City RealTalk
Dr. Lawrence Yun on the State of the Economy and Housing Market

Kansas City RealTalk

Play Episode Listen Later Jul 13, 2022 40:53


Chief Economist for the National Association of REALTORS® Dr. Lawrence Yun answers Bobbi and Alex's questions about inflation, predictions for the housing market and the state of the economy. Bobbi's Book Bit: Freakonomics by Steven Levitt

Book Club with Michael Smerconish
Steven Levitt: "Freakonomics"

Book Club with Michael Smerconish

Play Episode Listen Later May 11, 2022 47:54


In 2005, Michael ran a week-long series with University of Chicago professor Steven Levitt, co-author of "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" which was published 12 April 2005. Michael hosted him for a segment each day that week, highlighting different concepts from the book. Enjoy all five segments in this one podcast.

GDP - The Global Development Primer
It is expensive to be poor: Why microfinance and digital banking is needed now more than ever.

GDP - The Global Development Primer

Play Episode Listen Later Apr 4, 2022 33:20


A long time ago, in a galaxy far far away Atul Tandon was making it on Wall Street. At 39, Tandon was running one of the world's largest international banking efforts on Wall Street when he was faced with a serious health crisis. Questioning his purpose, Tandon walked away from a life of wealth and turned to the very poorest in the world, vowing to serve those he left behind. Tandon has made good on that promise by expanding Opportunity International's microfinance and digital banking services – and at the height of the pandemic, serving more than 19 million people in 30 countries, developing a partner network of 100+ microfinance institutions in some of the most remote corners of the world - dubbed one of the “best kept nonprofit secrets” by Freakonomics' Steven Levitt. Atul Tandon is a global leader known for building, growing, and turning around some of the world's best-known for-profit and non-profit enterprises. Tandon currently serves as CEO of Opportunity International, a non-profit organization that designs, delivers, and scales innovative financial solutions to help families living in poverty build sustainable livelihoods and access quality education for their children. Prior to Opportunity International, Tandon founded and served as CEO of the Tandon Institute, which provides strategy, solutions, and staffing to enable social sector enterprises. Before that, Tandon served as the leader of United Way Worldwide's 41-country International Network, helping build and shape the world's largest network of community-based charities. Additionally, he oversaw the network's worldwide corporate relationships and fundraising functions. Check out Opportunity International: https://opportunity.org Follow Dr. Bob on Twitter: @ProfessorHuish

Evolving with Nita Jain: Health | Science | Self-Improvement
How to Predict Human Behavior More Effectively

Evolving with Nita Jain: Health | Science | Self-Improvement

Play Episode Listen Later Apr 1, 2022 6:45


Have you ever found yourself surprised by someone's behavior? Perhaps a friend who had always shown you kindness betrayed you by disclosing private information. Maybe old classmates at a high school reunion felt unrecognizable from when you last saw them. Maybe you surprised yourself when you acted in a manner that was out of character.Don't Judge a Book by Its CoverWe often make assumptions about other people, but human judgment is extremely prone to fundamental attribution error, the tendency to ascribe traits to individuals based on behaviors we observe.If someone donates to a food bank, we may assume that person is generous. If someone with a stutter has trouble expressing themselves during a job interview, we might erroneously assume that person is incompetent in other areas. Conversely, excellence in one discipline is not always transferable.Folklore suggests that human behavior should be relatively easy to predict. Norwegian philosopher Jon Elster writes in his book Explaining Social Behavior:People are often assumed to have personality traits (introvert, timid, etc.) as well as virtues (honesty, courage, etc.) or vices (the seven deadly sins, etc.). In folk psychology, these features are assumed to be stable over time and across situations. Proverbs in all languages testify to this assumption. “Who tells one lie will tell a hundred.” “Who lies also steals.” “Who steals an egg will steal an ox.” “Who keeps faith in small matters, does so in large ones.” “Who is caught red-handed once will always be distrusted.” If folk psychology is right, predicting and explaining behavior should be easy.This assumption of stable character traits also underlies the aphorism, “Once a cheater, always a cheater.” But singular actions cannot be used to determine character. Personality is an evolving, fluid entity, not a concrete constant. If we develop expectations of people based solely on what we observe, we are working with limited information and setting ourselves up for disappointment.Turn, Turn, TurnIf past behavior isn't a good predictor, then what is? Freakonomics by Stephen J. Dubner and Steven Levitt might provide a possible answer. The central tenet of the book is that if you understand someone's incentives, you can predict their behavior.We can see this playing out on the world stage. Why would a large democracy like India refuse to take a stand against the atrocities committed in Ukraine? For the very same reason that China is maintaining its diplomacy.India's allegiance with Russia stems back to the 1950s when the Soviet Union supported Indian sovereignty over the disputed territory of Kashmir. China's leader seeks a future in which Taiwan is reunited with the motherland and would expect Russia's support should that goal be accomplished by means of military invasion. Neither country wants to anger an ally, so both are maintaining silence out of convenience.The same principle of incentivization applies to individuals, as personality traits are highly context-dependent. Your personality around your boss on a Monday morning is likely different than your behavior on a Friday night spent with your close friends. Elster explains, “Behavior is often no more stable than the situations that shape it.”He describes a social psychology experiment in which theology students were asked to prepare for a brief presentation in a nearby building. Half the group was told to discuss the Good Samaritan parable while the other half was assigned a neutral topic. Each group was further subdivided into two more where half believed they were late and half were told they had plenty of time.On their way to the other building, subjects came upon a man in apparent distress. Among students who believed they were late, only 10 percent offered assistance, but in the other group, 63 percent tried to help. In other words, preparing a talk about the Good Samaritan did not make students more likely to behave like one.All the students involved in the experiment considered themselves good people, but the desire to avoid the judgment of a crowd seemed to override goodwill instincts. We need to understand character as the result of specific interactions between people and situations. We should pay attention to the interplay between the situation, incentives, and the person instead of ascribing broad character traits.Let me share a personal example. The Myers–Briggs Type Indicator discriminates between judging and perceiving personalities. As a scientist, I frequently evaluate the quality of evidence by making judgments about reproducibility, methods, and study design. But around people, I tend to adopt the role of a wallflower or “transparent eyeball” (to borrow from Emerson), inconspicuously making observations devoid of any attempt to parse the data or draw conclusions.MetamorphosisWhile personality certainly changes with situations, it also changes considerably across your lifespan. The longest-running personality study of all time, published in 2016 in the journal Psychology and Aging, found that personality undergoes profound transformations between the ages of 14 and 77.The study began in 1950 with the recruitment of 1200 teenagers in Scotland, and teachers were asked to fill out surveys to assess their students on six distinct personality traits: self-confidence, perseverance, conscientiousness, emotional stability, originality, and desire to excel.Researchers then reduced these six characteristics into a single dimension, which they termed dependability. Six decades later, the participants evaluated themselves using the same personality inventory and also nominated a close friend or family member to do the same. Researchers found no significant stability of any of the measured characteristics over the 63-year period.Several confounding variables limit the utility of this study. The people answering the questions differed between the two time points. Teachers tasked with evaluating their students may have been prone to fundamental attribution error, and individuals asked to evaluate themselves were likely subject to the reference-group effect, the tendency to measure ourselves against our peers.An outgoing introvert who is more sociable than his other introverted friends might describe himself as an extrovert, but his judgment is relative to his circle rather than an objective measure. While the 2016 study had several limitations, one noteworthy trend emerges across studies: “The longer the interval between two assessments of personality, the weaker the relationship between the two tends to be.”The idea that you can become a completely different person over the course of your life could be comforting or frightening depending on your perspective. But maybe we're missing the point. Attempts to assign personality traits are restrictive in some ways. We're all a lot of things, walking contradictions, messy, imperfect, beautiful amalgamations. Maybe Sara Bareilles captured it best in her song from the musical Waitress:She's imperfect but she triesShe is good but she liesShe is hard on herselfShe is broken and won't ask for helpShe is messy but she's kindShe is lonely most of the timeShe is all of this mixed upAnd baked in a beautiful pieShe is gone but she used to be mineThanks for reading. Until next week!

Policy in Plainer English
Season Four Finale

Policy in Plainer English

Play Episode Listen Later Feb 23, 2022 39:20 Transcription Available


A season finale. . . with special guests! Edward Phillips, MD, and Juna Gjata, creators of the podcast Food, We Need to Talk, join us to comment on common themes between the two series, and suggest what should be next in your food & health podcast listening line up. The  first season of Food, We Need to Talk is available online. Two episodes cited specifically in this conversation were: This Is Your Brain on Cheesecake and Disordered Eating and Eating Disorders. We also talked about what makes a "fad" diet and common characteristics of popular diets that don't support sustainable healthy eating strategies, covered in Doomed If You Diet, Doomed If You Don't. The problems with the good food / bad food mindset are explored in Good Food, Bad Food and also What the Heck Should We Eat? In this first season they do not go deep into diets tailored for treating or managing specific health conditions. But what will happen in the next season? We'll have to tune in March 21st to find out. . .  The podcast mentioned when I steal Steven Levitt's interview structure is People I Mostly Admire from Freakonomics Radio, which also has a health care podcast in its portfolio, Freakonomics, MD (Steve interviews the host on this 2021 episode).   You were promised links to microbiome-focused podcast episodes. There are a lot. It is literally a category of podcast unto itself.  A few options that are clear about both the interesting questions before us & the limits of the current science:BBC Good Food Health Podcast - Dr. Megan RossiStuff You Should Know - Your Gut Is Also a BrainWhat Went Wrong at uBiome Part 1 and Part 2 - The Journal (also a cautionary tale in what fraudulent medical billing looks like) Find easy links to this season's episodes in order here. And an extended playlist here. This season of Policy in Plainer English is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $189,892.00 with 0 percentage financed with non governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.This podcast is part of the Food Access in Health Care program at Bi-State Primary Care Association.

Investidor em Foco
#418 Dinheiro com atitude: Encarar a riqueza

Investidor em Foco

Play Episode Listen Later Feb 10, 2022 27:35


O Investidor em Foco de 2022 não podia deixar de fora nosso papo sobre finanças pessoais, comportamento e planejamento. Então, estamos de volta com Ana Leoni e Ju Ranciaro para um papo sobre um tema que gera desconforto em muita gente: riqueza. Por que é difícil dizer que é rico? Aqui você acessa o Credit Suisse Global Wealth Report: https://www.credit-suisse.com/about-us/en/reports-research/global-wealth-report.html Instagram mencionado no episódio: https://instagram.com/indiqueumapreta?utm_medium=copy_link Dicas de livros: Freakonomics, de Steven Levitt e Stephen Dubner Em busca de um final feliz, de Katherine Boo Para acessar o Telegram: http://t.me/itauinvestimentos Essa é uma comunicação geral sobre investimentos. Antes de contratar qualquer produto, confira sempre se é adequado ao seu perfil.

SiKutuBuku
Cara Berpikir Out of the Box | Think Like a Freak

SiKutuBuku

Play Episode Listen Later Jan 19, 2022 9:06


Saya membahas buku Think Like a Freak karya Steven Levitt dan Stephen J. Dubner. Buku ini membahas bagaimana cara berpikir yang out of the box. Untuk menyelesaikan sebuah masalah, kita tidak bisa selalu menggunakan cara pikir lama, kita butuh cara baru dalam melihat sebuah masalah. Ini yang dibilang oleh penulis sebagai think like a freak, berpikir seperti orang aneh. Hal ini memang tidak mudah, karena pada dasarnya manusia tidak ingin berbeda, mereka ingin sama agar bisa diterima di dalam kelompoknya. Namun jika kamu belajar hal ini, maka sesuatu yang awalnya tidak mungkin, bisa muncul solusi baru yang menjadikan hal tersebut menjadi mungkin.

How Magicians Think
How Magicians Think: Think Like a Magician

How Magicians Think

Play Episode Listen Later Jan 9, 2022 34:34


The final episode of this podcast is filled with special guests and plot twists, all in the service of answering this simple question: how do magicians create their illusions? And beyond this question, another arises: are there tips and tricks magicians can share with us to help us in our own creative pursuits. Jay speaks with Freakanomics co-founder Steven Levitt who shares how magic expands the mind to enhance your work. Andy J. Pizza, artist, illustrator and podcast host, talks magic and editing as part of the creative process.

How to Scale an Agency
1SEO $10m Agency Owner Sheds Some Light on What it Takes to Scale

How to Scale an Agency

Play Episode Listen Later Oct 22, 2021 22:41


1SEO $10m Agency Owner Sheds Some Light on What it Takes to Scale How do you improve your product, make your employees happier, improve your culture, and scale your agency? In this episode of the How to Scale an Agency, we have Lance Bachmann, the founder of 1SEO, one of the country's leading digital marketing firms. The agency was established in 2009 to help local, national, and international businesses with increasing their online visibility through SEO. Listen in to learn why you need to do a client churning assessment to know who your best longevity clients are. You will also learn how to set client expectations earlier on to avoid time-wasting when doing month-to-month contracts. “Your budget has to reflect your expectations and it has to be set up to the results.”- Lance Bachmann [10:53] What You Will Learn in this Episode: [0:57] Intro [1:37] Lance explains how he started and grew his agency 1SEO. [2:39] He credits his team plus the key factors that have made 1SEO a top agency. [4:37] How Lance and his team “battle tests” for clients by offering their complete expertise. [6:48] How 1SEO uses the churning customer strategy for agency growth. [9:41] Why your budget must reflect your expectations. [11:36] How 1SEO offers value to clients with month-to-month contracts. [12:56] How to set expectations with clients earlier on to avoid time-wasting. [15:31] Building software to cater to service-based business needs. [17:59] Lance on 1SEO's main goals moving forward. [18:58] Know when enough is enough and fire terrible clients. [20:03] Lance's book recommendation. Connect With Website: https://1seo.com/ LinkedIn: https://www.linkedin.com/in/lancebachmann/ Books Mentioned: Good to Great by Jim Collins Winning by Jack Welch Freakonomics by Stephen J. Dubner and Steven Levitt

Law, The Universe, And Everything
Helping People With Disabilities Live With Dignity With Adriana Piltz

Law, The Universe, And Everything

Play Episode Listen Later Aug 3, 2021 42:23 Transcription Available


Pacifico talks with disability rights advocate Adriana Piltz about her journey immigrating to the US and becoming a crusader for people with disabilities.---Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.------Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company's ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit https://ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.---------Books Mentioned:Freakonomics by Steven Levitt: https://amzn.to/3xomFtE------Show Notes:00:00 Show Intro01:04 https://ProsperitasAgency.com01:44 Guest Intro – Adriana Piltz02:20 Interview begins02:26 Immigrating to the US07:11 Leaving Wall Street with purpose16:29 How to make society better for people with disabilities18:14 Fixing housing issues21:52 Adriana's favorite failure24:54 The best investment Adriana has made26:29 Adriana's Book Recommendations29:16 Adriana's Billboard30:15 Adriana's Heroes33:41 Adriana's advice for young people35:20 Finding mentors39:02 Adriana's self-care strategies40:37 The kindest thing anyone has done for Adriana43:30 Show Outro

The Come Up
Gretta Cohn — CEO of Transmitter Media on $7,000 of Startup Capital, Touring with Bright Eyes, and Making Beautiful Things

The Come Up

Play Episode Listen Later Jan 11, 2021 72:49


Gretta Cohn is the founder and CEO of Transmitter Media. Gretta's experience runs the gamut of all things audio, from public radio and ringtones, to producing chart-topping podcasts. We discuss her time touring with the band Bright Eyes, being hired as the first production executive at Midroll Media and Earwolf, and starting her own podcast company with only $7,000 of savings. Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteFollow The Come Up on Twitter: @TCUpodEmail us: tcupod@wearerockwater.com--EPISODE TRANSCRIPT:Chris Erwin:Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders. Gretta Cohn:I thought I would take the more productive path, the one where I didn't leave podcasting and I made this decision in December of 2016 to myself and then spent the next couple of months just tucking away money. And when I say I saved money before starting the business, I saved $7,000. Chris Erwin:This week's episode features Gretta Cohn, the founder and CEO of Transmitter Media. Now, Gretta's experience runs the gamut of all things audio. From being a touring cellist with the band, Cursive, to teaching radio workshops at NYU, to working in audiobooks, ringtones, and most recently podcasts. And Gretta's done some groundbreaking work along the way like turning Freakonomics Radio into an omni channel media brand, launching the number one podcast show, Beautiful Stories from Anonymous People and helping build Howl, which eventually became part of Stitcher. But Gretta's career transformed in 2017 when she decided to do podcasting on her own terms. So with only $7000 of savings, Gretta founded Transmitter Media and quickly began producing premium podcasts for clients like, TED, Spotify, and Walmart. Today, Gretta is focused on scaling her Brooklyn based team and creating more, as she describes, beautiful things. Chris Erwin:Gretta's love for her craft and team is so genuine and her story is a great example of how sheer will and passion are the ultimate enablers. All right, let's get into it. Chris Erwin:Tell me a little bit about where you grew up. I believe that you grew up in New York City. Is that right? Gretta Cohn:Well, I grew up in the suburbs, so I grew up on Long Island. My mom is from Queens and my dad is from Brooklyn and there is a sort of mythology of their meeting. My mom's dad was a butcher in Queens and my dad would always tell us that they didn't have toothpaste growing up and he'd go over to my mom's house and just eat. Yeah, they moved out to Long Island after they got married. Chris Erwin:Nice. And what part of Long Island? Gretta Cohn:Initially I grew up on the eastern end in the town called Mount Sinai and then when I was 13 in a very traumatic move at that age we moved to Huntington, which was more like smack in the middle of the island. Chris Erwin:My cousins are from Huntington. That's where they grew up, but then I think they moved to Lloyd's Neck shortly after. Why was that move so traumatic at 13? Gretta Cohn:I think it's that really formative age where you are sort of coming into yourself as a human, as a teenager and I remember writing my name on the wall in the closet because I wanted to leave my mark on that particular house that we grew up in. But then we moved and I made new friends and it was fine. Chris Erwin:Everything is scary at that age. It's like, "Oh, I have my friends and if I move to a new high school or middle school, I'll never have the same friends again." Gretta Cohn:My best friend at the time, Alessandra, never to be talked to or seen again. Chris Erwin:What was the household like growing up? Was there interesting audio from your parents? I mean, I think you mentioned, remind me, your father was a butcher and your mother was... Gretta Cohn:No, no. Those are my grandparents. Chris Erwin:Those are your grandparents. Got it. Gretta Cohn:Yeah. No. My parents were both teachers in the education system. My dad was a teacher his whole career life. He taught shop and psychology classes and computer classes. And my mom ended up being a superintendent of the school district on Long Island. She got her start as a Phys Ed teacher and then became an English teacher and worked her way up to superintendent. The sort of interest in audio they instilled in me and my two brothers extremely early. We all started learning to play string instruments at the age of three through the Suzuki method. Chris Erwin:The Suzuki method? Gretta Cohn:Yeah. Which is like an ear training style of learning music. So you essentially at three years old, you cannot possibly understand how to physically play an instrument and I remember a lot of time spent in those early group lessons just hugging the cello and singing this song, I love my cello very much, I play it every day and crawling up and down the bow with spider fingers, that's what they called it because your fingers kind of looked like spiders crawling up and down the bow and we all started playing string instruments at that age. I played cello and then the brother who came after me played violin, and the brother who came after him also played cello. Chris Erwin:Wow. And did you parents play instruments as well, string instruments? Gretta Cohn:No. My dad loves to say he can play the radio. Chris Erwin:I respect that. Gretta Cohn:I think they are educators, they are really invested in the full education of a person and so I think that they thought it was a good teaching discipline and it certainly required a kind of discipline. I can recall really fighting against practicing because I had to practice probably every day and I would rebel and not want to do it, but it was not really an option and I'm glad that ultimately I was pressed to continue to play because playing music has played such a huge part of my life. Chris Erwin:Clearly. It led you, which we'll get to, into founding a podcast production company and network and so much more. So very big impact. But, I get it. I began playing the alto saxophone in fourth grade and my twin brother was playing the clarinet and it was lessons with Mr. Slonum every week, an hour of practice every day and it was, when you're putting it on top of sports and homework and academics, it's a lot and it's intense and there's moments where you really don't want to do it and it's not fun and then there's moments where you're very thankful for it. And I think a lot of the more thankful moments came later in my life, but if you can get some of those early on, it's meaningful. When you first started playing, did you really enjoy it or was it just like, uh this is what I'm just supposed to do? Gretta Cohn:I remember enjoying it. I remember in particular being able to do little recitals every so often and I know there are photographs of myself in recital that I've seen even recently and there is such a joy in that and I think that showing off something that you've done and your family claps for you, it's a good job. Ultimately, what it feels like to play in a group, in an ensemble, it's pretty magical. I played in orchestras starting in grade school all the way up through college and there is something really amazing about the collective and your part and you can't mess up because it's glaringly obvious if you're the one out of the section of 12 cellists whose got their bow going the wrong direction or the wrong note playing. But it's also really beautiful to play in a group like that. Chris Erwin:Yeah. It's a special team sport, right? You rely on other people and people rely on you. When it comes together, it's an absolutely beautiful event, for you and the audience. Gretta Cohn:Yeah. I also played soccer growing up, speaking of team sports. Chris Erwin:Okay. What position? Gretta Cohn:I was defense. They would enlist me to run around and shadow the most powerful player on the other team. I don't know why, but I remember that. Chris Erwin:I was very similar. I started out as a recreation all-star like a forward and then got moved to right fullback, which is defense. That was my soccer career. All right. So interesting. So yeah, speaking of studying music, I think that when you went to university, you almost went to study music at a conservatory but you ended up going to Brown instead. What were you thinking, because were you going down a path where it's like, "I want to be in audio, I want to create music." What was your head space there as you started to go through advanced education, beginnings of your career? Gretta Cohn:I remember collecting fliers for conservatories. I was interested in conservatory, I think though that as I began to really think about what that would mean, I don't know that I was thinking really broadly, like oh... No one at 17 or whatever really has a full picture of what those choices ultimately mean but I'm glad that I didn't go to music school. I was always the worst player in the best section. So I remember I was in the New York Youth Symphony and I was definitely not the best player in that section, but it was really hard to get in. One summer I went and studied at the Tanglewood Institute in Boston, which is, again, extremely competitive and hard to get into but I was definitely not the best player there. Gretta Cohn:And I think that thinking about what it would mean to devote oneself entirely to that, I had other interests. I wasn't so completely focused on being a performer that it didn't ultimately feel like it would make a lot of sense because I wanted to study history, I wanted... And obviously, you go to conservatory, you have a well-rounded education ultimately, I would imagine, but it's not where I think I ultimately wanted to go. That was not the direction I ultimately wanted to go. Chris Erwin:Yeah. It's a really big commitment going from good to great, but I mean, you are great. You are getting into these elite orchestras but to be the first chair, that's a level of dedication practice that's really tough. It's funny, I actually read a David Foster Wallace article about the sport of tennis and he played and he was very good and I think he could have even gone pro, but he's like, "I'm good, I put in enough hours and I have fun with it, but for me to go to the next level..." He's like, "It's not fun to me and I don't want to do that." It's not for him. So you make a decision and you go to Brown. What's your study focus at Brown? Gretta Cohn:I ultimately was in the American Studies Department, but I had a special sort of crossover with the music department so I took a lot of music classes, I took a lot of American Studies classes which is basically like cultural history, social history, history through the lens of various social movements or pop culture, which I think is really fascinating and I wound everything together so that my senior thesis was about cover songs and the history of sort of copying and the idea of creating various versions of any original work and the sort of cultural history and critical theory lens of it, but also just I selected three songs and I traced their history over time from a performance perspective but also from like, how does this song fit into the narrative of music history? Chris Erwin:Do you remember the three songs? Gretta Cohn:I think I did Twist and Shout. Chris Erwin:Okay. Gretta Cohn:I Shall Be Released and I can't remember the third one. But I had a lot of fun writing it and I really liked the bridging between the music department and the American Studies department. And strangely, there are so many journalists who came up through American Studies. There are several producers on my staff who were American Studies students in college. I think it just gives you this permission to think about story telling in the world from just this very unique cultural vantage points. Chris Erwin:Did you have a certain expectation where you had an idea of what that story was going to be over time or were you surprised and as you saw how the narrative played out with the original song and recording and production and then the covers, anything that stands out of like, "Oh, I did not expect this, but I found this very fascinating."? Gretta Cohn:I don't really remember at this point. Chris Erwin:Sorry for putting you on the spot, it's such a long time ago. Gretta Cohn:The thing was like more than 100 pages and it's probably a door stopper now at my parents house. I remember that I put a big picture of a mushroom on the last page. John Cage wrote a lot about mushrooms and so I wove some of his work into the thesis but this idea that the mushroom takes the dirt and crap and stuff that's on the forest floor and turns it into this organic material, the mushroom. So yeah, I don't remember the specifics. Chris Erwin:Yeah, no. All good. My thesis was on the Banana Wars and that is... It's not even worthy of being a door stopper. That's just straight to the trash. But I did, for a music class, I think I did break down a song by the Sex Pistols. Gretta Cohn:Cool. Chris Erwin:I can't remember specifically which one, but I think I dove deep into the lyrics and I think I was pretty disappointed. I expected to find more meaning and have more fun with it, and I think it was maybe my young mind, I couldn't go deeper than I thought I could. Anyway... So fast forward to 2001 and as I was going through your bio, this really stood out and it hits close to home. You become a cellist for some alternative rock bands including Cursive, The Faint, and Bright Eyes. And I just remember The Faint, I think a song from 2008, The Geeks Were Right. I remember listening to that shortly after college. So tell me, what was that transition going from university to then moving, I think you moved to Omaha out of New York to play in these rock bands? Gretta Cohn:So when I was in college, I continued to play in the school orchestra, but I also met some friends who became collaborators and we would just improvise in the lounge like, bass drums, guitar and cello. And that was really freeing for me. Growing up on Long Island, I had such easy access to New York City and for whatever reason, I was really given a lot of freedom to... I would take the Long Island Railroad into Manhattan and go to concerts all through high school, like rock concerts. Chris Erwin:What was some of your earliest concert memories? Gretta Cohn:Purposely getting to an Afghan Whigs show and planting myself in the front row because I wanted to be as close as possible to the stage. So I used to go to concerts all the time and I was really, really interested in... I wasn't only a person who thought about classical music at all and so I met this group of people and formed this little group together and so I was playing music in college, eventually joining a band mostly with locals in Providence and we became the opening act for a lot of bands that were coming through. Chris Erwin:And what type of music were you playing, Gretta? Gretta Cohn:It was arty rock. Chris Erwin:Arty rock. Okay. Gretta Cohn:Yeah. Some of it was instrumental, but then some of it was like pop. I think one of the bands that I was in was called The Beauty Industry and it was probably a little bit reminiscent of Built to Spill and The Magnetic Fields and a little bit like Poppy. So in that band we would serve as the opening act for a lot of artists that were coming through and through that I was able to meet the folks from Saddle Creek from Omaha, Nebraska. And I didn't know that I made an impression on them, but I did and after I graduated I moved to New York. I didn't really know exactly where I was headed. I got a job working in the development office at Carnegie Hall and I didn't love it. We had to wear suits. And one day the folks from Omaha called my parents home phone and left a message and asked if I would come out and play on a record with them and I did. Chris Erwin:When you got that message, were you ecstatic, were you super excited or were you just confused, like, "Hey, is this real? What's going on here?" Gretta Cohn:Yeah. I think I was like, "Huh, well, that's interesting." Like, "I didn't expect this." So Cursive is the group that invited me out to record. Just sort of like come out and record on our album. And I didn't actually know Cursive. I had met Bright Eyes and Lullaby for the Working Class when I was at Brown, but I hadn't met Cursive and my best friend, who is still one of my best friends was a Cursive fan and dumped all of their CDs and seven inches in my lap and was like, "You need to listen to them, they are so good." So I did and I sort of gave myself a little Cursive education and then I started to get really excited because I felt like there was a lot of interesting potential. Yeah. Gretta Cohn:Moving out there was not an easy decision. It was very unknown for me. I love New York City and I always imagined myself here and I had never been to the Midwest so I didn't know what my expectations were and I didn't... Also at that time Cursive was a fairly well-known band but it wasn't understood that I would move out there and that would be my job, right? I was moving out there to join this community and play in Cursive and do Cursive stuff, go on tour, record records, but at that point there was no promise like, "Oh, I'm going to live off of this." And so I went to a temp agency and I did paperwork in an accountant's office and- Chris Erwin:While also performing with Cursive? Gretta Cohn:Yeah. Yeah. I will also say though, after the first year, things really took off after The Ugly Organ and I would say at that point I was no longer working in the temp office and we were going on long tours and when I came home in between stretches on tour, I was recovering from tour because it's quite exhausting and working on the next thing with the bands. Chris Erwin:Were you touring around nationally? Any international touring? Gretta Cohn:Yeah. National and international. We went all over the States, Canada and then European tour is like often... Cursive was very big in Germany so we would spend a lot of time in Germany, Scandinavia. We went to Japan once. Chris Erwin:What an incredible post university experience! Gretta Cohn:It really, really was incredible. Chris Erwin:Playing music because of a skill that you formed very early on and then working in New York at Carnegie Hall and a job that you weren't too excited about and then you just get this serendipitous phone call. And you started listening to Cursive records in seven inches and you're getting more and more excited and all of a sudden you're traveling the world. That's like a dream scenario. Gretta Cohn:Yeah. It was pretty dreamy. And I think I recognized at the time. I mean, those first tours, we were sleeping on... I had my sleeping bag and we would be sleeping on hardwood floors, end up in like a row and someone's apartment in like Arlington. And I remember some of those first tours internationally, like in Germany, you would play the show and then everyone would leave and they would shut the lights off and we would just sleep on the stage. And in the morning the promoter, like the booker would come back and they would have bread and cheese and fruit and coffee. And it was just this beautiful... But we were sleeping on the stage. Chris Erwin:I mean, you're all doing it together. So it was cool. Right. You just were a crew. Gretta Cohn:Yeah, yeah. It was great. I loved it. I really, really loved it. Chris Erwin:I look at your work timeline between 2001 to 2010, which includes, you're a touring international artist, but then you do a lot of other things in audio. Like you study with Rob Rosenthal at the Salt Institute, do some time in Studio 360, and then you go to radio and then audio books. So what are the next few years? How does this audio adventure start to transform for you? Gretta Cohn:While I was in Cursive, there were other parts of me that I felt needed feeding and so I started writing for the local alternative weekly in Omaha. And I was doing like book reviews and reviewing art shows and doing little pieces, which sort of opened up to me, this understanding that journalism was something that I was really interested in. And while I was still essentially based in Omaha and still, essentially based out of Saddle Creek, I came back to New York for a few months and did an internship at The Village Voice because I just really wanted to sort of start exploring these paths of what would potentially come next. I didn't necessarily think that I was meant to stay in Omaha like for the rest of my life. When I first moved out there, I thought, "Oh, I'll give it a few years. See how it goes and then probably come back home to New York." Gretta Cohn:And then things really took off and so I didn't want to leave. And I was really having a great time and loved it and loved everything that I was doing. And I think that at the time that chapter was coming to a close, it was sort of like naturally coming to a close and I wasn't entirely sure what I wanted to do next. I was interested in journalism, I was interested obviously in... still thinking about music and audio although I think I needed a break from music after that time. Like when you're so intensively working on something like that, you just need a minute to let everything kind of settle. Chris Erwin:Yeah. It's all encompassing. Right. You're just living, breathing, eating music and the band. It's a lot. Gretta Cohn:Yeah. So I took a couple of years and started to figure it out. Actually, something that's not on your list is I worked at a ringtone company for a bit. Chris Erwin:It is audio based. So I'm not surprised. So yeah, tell me about that. Gretta Cohn:It was just a job that I got. Actually, looking back now, I think that it was a company that was founded by two classical musicians. They mostly had contracts with major record labels and I remember turning Sean Paul's Temperature into a ringtone in particular. It was just like chopping things into little eight seconds and looping them and mastering them and- Chris Erwin:Were you doing the technical work as well? Gretta Cohn:Not really, you spend time in the studio and so you learn and you pick up things. I wasn't recording the band, but that was the first time that I got my own pro tools set up and so I had my own pro tool setup, like was using it for my own little projects at home, but I was not technically involved with the making of any of the records that was on now, except for playing on them. Chris Erwin:Yeah, you were dabbling in pro tools then pretty early on. Gretta Cohn:Yeah, yeah. I had the original Mbox, which is like this big plastic, weird alien looking object with just like a couple of little knobs on it. I finally got rid of it a couple of years ago. I held onto it for a long time and now you don't even need it. Chris Erwin:So you're dabbling and then I know that you spend time as a producer at The Story with Dick Gordon, North Carolina, and then you went to audio books. Is that when things started to take shape for you of knowing kind of what you wanted to do? Gretta Cohn:I think as soon as I went to Salt to study with Rob Rosenthal is when I knew that that's what I wanted to do. I took a few years after Cursive to kind of reset a little bit and then I started working at the ringtone company and began to have conversations with people about where all my interests collided. Like I loved working in sound, storytelling and journalism were really important to me. I don't think at that point that... There was a whole lot that I was exposed to apart from NPR, This American Life and Studio 360 were sort of the major outlets for audio storytelling that I understood and spent time with. And I just remember having a meal with someone who I don't recall his name, but he's done a lot of illustrations for This American Life and public radio outlets and he was like, "There's this place, it's called salt. You can learn how to do this there." And so I just decided that I was going to step down this path. Right. Chris Erwin:Yeah. And Salt is based in Maine, is that right? Gretta Cohn:Yeah. So I moved to Maine for six months. I was very excited. I got a merit scholarship to go there. Chris Erwin:Oh wow. Gretta Cohn:Yeah, and I basically... There's so many fundamentals that I learned there that I use every single day now still. I think Rob Rosenthal is absolutely brilliant and he has trained so many radio producers. It's insane. Chris Erwin:Of all the learnings from Rob, just like what's one that comes to mind quickly that you use everyday? Gretta Cohn:I don't know that this is one I use every day, but it's one that's really stuck with me, is he really counseled to be really mindful when thinking about adding music to a story. He used the phrase, emotional fascism. Essentially, if you need to rely on the music to tell the listener how to feel, then you haven't done your job in sort of crafting a good story. So like the bones of the story, like the structure, the content, the sort of stakes intention and the character you've chosen, like all of that have to clear a certain hurdle and then you can start thinking about adding music, but if you're relying on the music to sort of create tension or drama or emotion, then you've kind of missed something. Chris Erwin:Yeah. That's very interesting. What a great insight! I like that. Emotional fascism. Gretta Cohn:I'll never forget. Chris Erwin:So after the Salt Institute, what's next? Gretta Cohn:I got an internship at WNYC at Studio 360. At that time the internship system at New York Public Radio was like largely unpaid. I think I got $12 a day. So I interned I think three or four days a week and then I had like two other jobs. Chris Erwin:Just to make ends meet, to make it work. Gretta Cohn:Yeah. I worked at a coffee shop, like most mornings. And then I worked at a Pilates studio many afternoons and on the weekends. So it was like a lot, I was really running at full steam, but I really enjoyed the internship there. And then that was my first real glimpse into what it was like to work in a team to make impactful audio storytelling and I learned a lot there too. The team there was really amazing. Yeah. So Studio 360 was fantastic. And then a friend of mine had found out about this gig at The Story with Dick Gordon. It was a short term contract producer role, like filling in for someone who was out on leave. And I got the job and I moved down to Durham, North Carolina, and found an apartment, brought my cat and worked on that show for a few months, which I think was a pretty crucial experience to have had, which helped open the door into WNYC. Chris Erwin:Why's that? Gretta Cohn:So this was in like 2008, 9 and there weren't like a whole lot of opportunities in the audio storytelling space. Like your major opportunities were at public radio stations and public radio stations were highly competitive. It didn't have a lot of turnover. They understood that they were the only game in town if this was the career path that you were interested in going down. So having had a job at a radio station on staff on a show was such a huge opportunity. I don't know that I was like chomping at the bit to leave New York or move to Carolina, although I loved it there. And I had friends who lived there that I knew from the Saddle Creek community. So it was really great. I moved down there and I didn't have to... I can't recall ever feeling lonely. Right. Like I immediately had this community of people, which was amazing, but that gig was only three months. Gretta Cohn:And so I came back to New York and basically spent the next couple of years banging on the door to get back into WNYC, which is when I went to the audio books company where quite a few radio producers worked. Like that's how I found out about it. There were folks who had passed through Studio 360 or elsewhere. And my boss at the audio books company is David Markowitz, who is now currently working in the podcasting department at Netflix. And he previously was at Pushkin and at Headspace and he... So he and I, although our paths crossed at that moment, because our paths have continued to cross over and over again since that time working together with the audio books company. Audio books wasn't my passion, but while I was there I got the idea to pitch the podcast to the audio books company, which they agreed to let me do. And so I had this outlet to just do a little bit of experimenting and to grow some skills and also have just like an outlet to doing this kind of work that I wanted to be doing. Chris Erwin:Had you ever pitched a project or an idea before to any place that you worked at? Gretta Cohn:I pitched stories to Studio 360, but to pitch an idea for something that had not existed before, no. Chris Erwin:It becomes, I believe, The Modern Scholar podcast, is that right? Gretta Cohn:Yeah. You've done like a really deep research. Chris Erwin:Look, it helps to tell your story. Right. So you pitch, and then you get the green light, which must feel validating. It's like, okay, this is a good idea, but now it's got to be more than a pitch, you had to execute. Was that intimidating or were you like, "No, I'm ready to go I got it." Gretta Cohn:I was ready to go. They had an audio book series called The Modern Scholar. Professors would come in and record like 10 hours worth of like Italian history. And so what I did was just have a one hour interview with the professor who was the author of this series and talk about their work, go into detail on something really specific. I will say at that time that like I applied for a mentorship with AIR, the Association of Independence Radio, they gave me a mentor and I had like a few sessions with him and it was great. Like I had someone... I had an editor, right. I wasn't totally on my own kind of like muscling through. And so he really sort of helped refine the ideas for that show and that was a great help. So I'm lucky that I was able to get that. Chris Erwin:What I'm really hearing Gretta is that you moved around a lot and participated in and developed all these different music and audio communities around the US and even the world from like Omaha and international touring and Scandinavia and Europe, and then the Salt and Maine and North Carolina and New York and more, and I'm sure, as you said, with David Markowitz, that these relationships are now serving you in your current business. So it feels like that was like a really good investment of your time where the networking was great, but you also learned a lot and were exposed to a lot of different thinking and ideas. Is that right? Gretta Cohn:Absolutely. Definitely. Yeah. Chris Erwin:After dabbling around a bit for the first decade of the 2000s, you then go to WNYC and you're there for around six years, I think 2008 to 2014. And you work on some cool projects. You're the associate producer at Freakonomics and you also work on Soundcheck. So tell me about what made you commit to WNYC and what were you working on when you first got there? Gretta Cohn:At the time there weren't a lot of options for people doing this work. And WNYC obviously is an incredible place where really amazing work is done, really talented people. It basically was like the game in town, right? Like there weren't a lot of other places where you could do audio storytelling work in this way. There was a pivotal moment that I think could have gone in a different direction, but I had applied for a job at StoryCorps and I applied for the job at Soundcheck. Chris Erwin:What is StoryCorps? Gretta Cohn:They have a story every Friday on NPR that's like a little three minute edited story and it's usually like two people in conversation with each other. It's highly personal. And they're very well known for these human connection stories. It's I think influenced in part by oral history and anthropology, but it's basically this intimate storytelling. And I did not get that job, although I was a runner up and the person who did get the job is now one of my closest friends. But at the same time was an applicant for Soundcheck and I did get that job. And I think it was... That was the right path for me because I have such a passion for music. Right. My background kind of really led me to have an understanding of how to tell those stories. Chris Erwin:What is the Soundcheck format? Gretta Cohn:It changed over time. But when I joined Soundcheck, it was a live daily show about music and really open, like wide open as far as what it covered. So in any given episode, you could have like Yoko Ono there for an interview, you could have the author of a book about musicals from the 1920s, and then you could have like a live performance from Parquet Courts. So it was really wide ranging and varied and super interesting. And there's so much about working on a daily show that's I think extremely crucial to building up chops as a producer because every single day you have a brand new blank slate, you have to work extremely quickly and efficiently. Working in the live setting can create so much pressure because not only are you keeping to a clock, like the show went from like 2:01 to like 2:50 every day, and there had to be certain breaks and you have an engineer and you need the music to cue in a certain place. Gretta Cohn:And so you're like, "Cue the music." And you're whispering to the host like, "Move on to the next question." You're like this master puppeteer with all these marionettes and it's pretty wild. It's really fun, super stressful. You go off stage and it's like- Chris Erwin:It sounds stressful. Gretta Cohn:You can't fix it. You just have to move on and you learn a lot. Chris Erwin:It feels like something, you do that for maybe a couple of years or a few years and then it's like, ah you need a break from that. It's amazing that people who work in like live video or live radio for decades, like kudos to the stamina that they build up. Gretta Cohn:And that's exactly what happened is I needed a break from it. And that's when I went to Freakonomics. Chris Erwin:Got it. Before we go into Freakonomics, you also helped create Soundcheck into an omni-channel media brand where you were launching video and live events and interactive series. Was that something that had been happening in the audio industry or were you kind of setting a new precedent? Gretta Cohn:Our team was tapped to reinvent Soundcheck. So it had been this live daily show for quite some time and I think that WNYC wanted to reshape it for a variety of reasons. So we were sort of tasked, like we pulled the show off the air and kind of went through this like sprint of re-imagining, what the show could be, how it would sound, what it would do. And actually, I remember that I pitched this video series that was a lot of fun. I can't remember the name of it now, but we worked with a local elementary school and we would have three kids sitting behind desks and we would play them clips from pop songs- Chris Erwin:Whoa. Gretta Cohn:... and they would review them and- Chris Erwin:That's a really cool idea. Gretta Cohn:... it was awesome. It was so much fun. We did a lot of live performances and I started producing sort of like more highly produced segments and storytelling for Soundcheck at that time, because there was more space to try and figure that out. Ultimately, what it turned into was like a daily delivery of a show that I think ultimately resembled the old show in many ways, but it was not live anymore. And there were all these other tasks. I also created a first lesson type series for Soundcheck at that time where we would like stream a new album before it came out and I would write a little review. It was really fun. When we pulled the show off the air and we were tasked with re-imagining it was like a sandbox that you just kind of could plan, which was great. Chris Erwin:It's a wide open canvas that you can paint to how you desire. I get that why you were burnt out after that. So then you change it up and you become an associate producer at Freakonomics and you work with the fame, Stephen Dubner and Steven Levitt. How has that experience? Gretta Cohn:It was great. It was challenging. I think that show has incredibly high standards and there's a particular kind of brain that I think works extremely well at that show. At the time, there were two of us who were the producers of the show, myself, who has this background in music and in production. And then the other producer was an economist who had been freshly graduated from economics school. And so we were this pair and I think what ultimately happened was that where I shown where these like human stories and where he shown was like distilling econ papers into sort of understandable stories. And so I think the two of us together really complimented each other. One of my favorite episodes that I worked on was about the Nathan's hotdog contest and one of the sort of like champs who had come up with a particular system for how to win- Chris Erwin:Dunking them in water and all that stuff. Yeah. I remember watching some of those segments online. In a minute they put back like 47 hotdogs. It was something crazy. Gretta Cohn:Yeah, it's wild. Chris Erwin:After Freakonomics, you decided to depart for Midroll and Earwolf. What was the impetus for that? Gretta Cohn:My time at Freakonomics was sort of like naturally coming to a close. I think that while my strength was in this sort of human sort of storytelling, I think the show needed someone who had a little bit more of that like econ background. And so I started to look around the station at WNYC, of other places where I could land, right? Like I'd moved from Soundcheck to Freakonomics, like what would be the next place for me to go? And I couldn't find it. I spent a little bit of time in the newsroom helping to look for a host for a new health podcast and I had conversations with people around the station about various other shows. I think I talked to the folks on the media and this producer, Emily Botein, who ultimately founded the Alec Baldwin podcast and a host of other really great shows there, but it didn't seem like there was space or a role that really made sense for me as far as like the next step is concerned. Gretta Cohn:At that time, Erik Diehn who's now the CEO of the Stitcher empire was in the finance office, I think at WNYC and he left to go to Midroll/Earwolf. Chris Erwin:I didn't realize he was also WNYC. Bannon was also WNYC who's now the chief content officer over there? Gretta Cohn:Mm-hmm (affirmative). Chris Erwin:Wow. It was a feeder to that company. Gretta Cohn:Yeah. So Erik Diehn left WNYC and I remember the note that went around, he's going to this company, Earwolf/Midroll. And I was like, kind of filed that away. And then it was probably a few months later that they put a position, they were hiring for a producer. And I sort of leapt at the opportunity. I thought that the shows on Earwolf were awesome. I had not worked really in comedy. Although I think that there's so much crossover in Soundcheck. We really had a lot of license to have basically like whoever on the show, like I booked comedians, I booked authors. Like I booked anyone who had a passion to talk about music, which is like 90% of the world. And so I think that that was really of interest to them. And I had a couple of conversations with Erik and the job was mine. I mean, I went through- Chris Erwin:You make it sound very easy. Gretta Cohn:... a proper vetting and interview process. And there were other candidates, but they gave it to me. And I was really, really excited because I think I was ready for a fresh start and I was ready for something new, something a little bit unknown. I think that I tend to find... Typically, I think if you look over the course of my life, like every few years, I'm like, "Okay, what's the next thing?" And I think that I still feel that way except now I have this entity of Transmitter in which to keep iterating and playing, but I was just ready for the next thing. And it was at that time, a really small company, I was the first New York based employee, like Eric was living in New Jersey. So it doesn't count as a New York employee. There was no office. Chris Erwin:I remember that Jeff Ullrich was the founder and it was bootstrap, didn't raise any venture capital and started I think in the early 2000s, if I remember correctly. Is that right? Gretta Cohn:I don't know the dates, but that sounds right. Chris Erwin:Okay. A little context for the listeners. And Earwolf is a comedy podcast network. So there's a slate of comedy shows and Midroll was the advertising arm of the business that would connect advertisers with the podcasters. But no, please continue. So you're the first New York hire. Gretta Cohn:Yeah. Which was really exciting to me. I was the first producer hired by the company. They had a few really amazing audio engineers out in LA who ran the recordings and they did editing, but there had never been a producer on staff. So it was really this like wide open field. And Jeff at that time, I think had taken a step back from the company, but the moment that I was brought in is when the idea for Howl came into the picture and Howl was a membership subscription-based app that has now turned into Stitcher and Stitcher Premium, it was folded in, into Stitcher and Stitcher Premium. But at the time there was like this real push to create a subscription-based app with like a ton of new material. And one of my first jobs was to work extremely closely with Jeff to figure out what was going to be on this app, who were we going to hire to make material? What producers, what comedians, what actors? There was an enormous spreadsheet, like one of the most enormous spreadsheets that I've ever spent time with. Gretta Cohn:So that was my first task and alongside, which was to sort of from a producer's perspective look at this later shows on Earwolf and start to think about what would a producer bring to the network? What would a producer bring to the hosts, to the way that things were made, to new ideas to bring to the network? And so those two things were sort of happening concurrently. Chris Erwin:The producer role was not defined. You're the first producer there. So it's you coming in saying, "Here's how I can enhance the slate. Here's how I can enhance the content strategy of where we're headed concurrently with we're launching Howl, which needs a lot of content, both from partner podcasters and probably owned and operated and then filling..." So creating a new slate, that's going to fill that. That's going to make people want to buy the membership product or subscription product, which are big questions that Spotify and Netflix and the biggest subscription platforms in the world have huge teams to figure out. And it's like you and Jeff, and maybe a couple more people? Gretta Cohn:There was one developer. Chris Erwin:Wow. Gretta Cohn:It was intense. It was a lot of work. I remember because at that time too, I was the only New York based person. Eric was in New Jersey. I think Lex Friedman came along. He was either already there or came along shortly thereafter, also based in New Jersey. Chris Erwin:And Lex was running sales? Gretta Cohn:Yes. And he's now with ART19, but there was no office. I was working from my kitchen table, much like I do now. It was great. I think what really excited me was like the open field of really sort of figuring out what everything was going to be and it was like off to the races. Chris Erwin:So I actually reached out to a few people that we mutually know to just get like, oh, what are some stories I can have Gretta talk about from the early Midroll/Earwolf days. So I reached out to Adam Sachs who was also on this podcast earlier. He's a childhood friend of mine that was also the CEO of the company when it sold the scripts, as well as Chris Bannon, who I consider one of the most like delightful humans on the planet. I think he was the chief content officer while you were there and he still is now under Eric as part of this new Stitcher Midroll combined empire. And what Chris said is that, like you mentioned Gretta, no office for the first six months and that you were taking meetings, I think in sound booths as well. And that when you finally did get an office, it was so small that you were taking turns sitting down. Gretta Cohn:Yeah. Well, we put our own furniture together. I learned so much from my years at Earwolf that have completely guided and shaped a lot of how Transmitter kind of came into being. Yeah, we put all of our furniture together ourselves in this first office. Chris Erwin:That's good training for you launching Transmitter where it's lean budgets, you're funding from your savings. You probably had to set up your own furniture yourself too. So that DIY attitude persists. Gretta Cohn:Yeah, yeah. And it was exciting. Whereas a place like WNYC is this like well oiled machine, it's also like a big ship that in order to turn 30 people have to be sort of moving things around and like, is the sky clear? There are just like so many little tiny steps that have to be taken to make a decision. Whereas what working at that early stage at Earwolf meant was like you can just make decisions, you just do it. Eric and I went around to see like five different offices. We decided together, "Oh, let's take this one on Eighth Avenue." This is the furniture. All right, let's put it together. I remember walking into the office when the furniture was first delivered and it was extremely dusty and we were wearing dust masks and trying to figure out where's the studio going to go? And it was just really exciting. It's really exciting to sort of pave your way and build something from the ground up. Chris Erwin:I like what you're saying too, is that you can just get things done very quickly. And that's actually one of the things that Bannon brought up about working with you is you guys launched good shows I think in just a matter of a few months or less, like Bitch, Sash and Beautiful Stories from Anonymous People, which was a number one hit on iTunes. And that now making shows like that, if you're at a bigger company with all the bureaucracy and the approvals can take over a year, but you guys were getting stuff done fast, there was no alternative choice. Gretta Cohn:Yeah, we were working very quickly. Chris Erwin:So I'm curious to hear like Beautiful Stories from Anonymous People. That's like an iTunes topper. Was that the first big podcast hit that you had in your career? Gretta Cohn:I would say so. Yeah. I'm trying to remember what if anything came ahead of it, but I'm fairly certain that some of my first meetings after joining the team at Earwolf were with Chris Gethard and working with him on sort of early prototypes of Beautiful Stories from Anonymous People. And he's a remarkable person. He's a brilliant comedian. He's such a good human being. He's an amazing collaborator. And yeah, it was the two of us for a while just, I think the first call that we took, which was sort of just the prototype, the pilot for the show. We're like, "We don't know what's going to happen. Is anyone going to call?" And yeah, I mean, it was really awesome working on that show. And also it was such a departure from the kinds of projects that I had worked on previously, which were extremely buttoned up like very highly produced in the sense that every single step that you took in the process was regimented, right? Like making a Freakonomics episode, making an hour of Soundcheck, thinking about that live daily experience. Gretta Cohn:Like you can't have a minute on the clock that's not accounted for in making those things. And here's a show where we just open a phone line and see what happens for an hour. And it's so freeing to be sort of separated from that regimentation and working with Chris Gethard, I think taught me that you can make something that's really compelling and that's really good. And it was highly produced. Like a lot of thought went into it. There's a lot of post-production, but it didn't need to be the kind of thing where like every single minute of that hour was a line on a spreadsheet. And I love that show. I think that we're all like voyeurs of other people's experiences. Right. And I think it's super interesting the way that people are willing to call and sort of like bare their souls to Chris and working on that show was fantastic. Gretta Cohn:And it was really gratifying and really rewarding when we realized that people were paying attention and they were going to listen. And for that to be one of the first projects of my tenure at Earwolf was great. It was great. Chris Erwin:That's awesome. What a cool story! Bannon even mentioned you work on, I think Casey Holford's Heaven's Gate, which is now an HBO Max series. I think that just came out this week or something, some big projects. All right. So look, in 2015, Midroll/Earwolf sells to Scripps, EW Scripps. Then I think in 2017 is when you start Transmitter Media. I'm curious to hear that after this fun sprint at Midroll and the sale and launching the shows and launching Howl and Wolfpop and all the things, what got you thinking about becoming a founder, which is a very different experience than what you had done for the first 10, 15 years of your career? Gretta Cohn:So after the sale, I think that Adam Sachs kind of offered me the opportunity to reshape my role a little bit. So I had been overseeing the Earwolf shows, developing and producing brand new shows and Howl was in the rear view at that point for me, I believe. I think this is like a classic situation. They're like, "We're going to split your job into two, which half do you want?" And I was like, "This is great." Because it had been a lot to be developing new shows, to have this sort of slate of shows at Earwolf requiring my attention. And I picked the path of new development and that's when they went out and found someone to executive produce the Earwolf network. And in my new role, I needed to build a team and a division. Gretta Cohn:So I had to hire really quickly about six producers to form a team. And there wasn't really a human resources and so it really fell on me to read every application that came in and kind of vet all of the candidates and begin that process of selecting who to talk to. And I probably spent about six months just interviewing. I think that I learned a lot from that process and I think it developed in me like a little bit of an eye for how to spot talent and people that I want to work with, but it also was like supremely exhausting. And at the same time, I think that the company was in a real state of renewal and flux and change following the sale to Scripps, which I think is probably common in any situation where a company is acquired by a company that has a different POV, like maybe doesn't understand podcasting, has its own goals that are separate from what the goals had been at Earwolf. Gretta Cohn:So there were just a lot of strategy shifts that I did my best to kind of keep up with, but ultimately found myself thinking like, "Well, if I were setting the strategy, what would I do? If I were re-imagining sort of the direction that this company was going in, what would I do?" And I looked around and Pineapple Street had been around for a few months, maybe six months. And I went and had some chats with them about sort of like what they were doing and what they wanted to do. And I went over and had a chat with the folks at Gimlet thinking like maybe there would be a place for me there, but ultimately out of my conversations with all of those people, was this kind of clarifying feeling that there was something that I wanted to do and that I wanted to do it differently. I would say it was definitely like burnout that kind of led me to thinking about what I wanted to do next, because it felt like where I was at was like a little bit unsustainable. It was scary. Gretta Cohn:I definitely spent a month sort of quaking with fear on the couch. Like, is this something that I'm going to do? What does it take and what do I need and are there like, long-term consequences that I can't really think of yet? Because I'd always had a job, right? Like I always worked for someone else and enjoyed the freedom, frankly, that that gives you, right? Like you show up, you do the work and then you leave and you can go and take care of whatever. So I just spent a lot of time thinking about it and talking to friends, my close friend who gave me the Cursive records back in the day has run a press, a small press for nearly as long as I've known him. And it's a small non-profit, but it requires the same levels of sort of like entrepreneurship and sort of like- Chris Erwin:Discipline in a way. Gretta Cohn:Yeah. Discipline. That's exactly the word. And so I talked to him a lot about he figured out what he was doing. My brother has had his own post-production business for film for more than five years, so I went for dinner with him and talked about... His business relies on film clients who come to him with a movie that needs mixing and sound effects and sound design. So we talked about that and my husband was acquiring a business. He purchased a retail shop in our neighborhood around the same time too. So there was like a lot of this around me where I had just a lot of conversations about this and I decided to do it. I decided that like the fear was not a good enough reason to not do it. And my alternate path to be quite frank was to leave podcasting because I just couldn't see where my next step was going to be. Gretta Cohn:And so I thought I would take the more productive path, the one where I didn't leave podcasting and I made this decision in December of 2016 to myself and then spent the next couple of months just tucking away money. When I say that I saved money before starting the business, I saved $7,000. Like this is not an enormous coffer of like startup money, but it was enough to pay for an office space and to pay for myself for a couple of months to just see what would happen. And I gave extremely early notice at Midroll and I started to look for clients before I left. So I set it up so that by the time I finally left Midroll in the end of March of 2017 and walked into my office, my new office for Transmitter Media, on the 3rd of April of 2017, I already had clients. So this also gave me that added security of like, "I'm not just walking into this empty pit of like who knows what? Like I have work to do." Chris Erwin:Look, that's just like an amazing transition story, but a couple of things stand out. One it's like double entrepreneur household. A lot of couples that I talk to will say, one will start a new venture business that's risky while other has like W2 salaried income. But your husband had just bought a local retail shop in the neighborhood. You were launching Transmitter Media. So you were smart about mitigating risk of landing of clients in advance. Yeah, it's a lot to take on. And the second thing I heard that I think is really interesting is you felt that there was no path for you to stay in podcasting unless you started your own business. So it's either get out and do- Gretta Cohn:It felt that way. Chris Erwin:Yeah. Get out and do something totally different or commit and go deeper with this incredible network and skillset that you've built up for a decade and a half and start your own thing. You committed to it. And yeah, whether it was meager savings of $7,000, it was enough. And you had the confidence. And I think in the early days, confidence is everything that you need. Tell us about what is Transmitter Media or what was it at that point? Gretta Cohn:Transmitter Media was born as a full service creative podcast company, meaning primarily working for clients who needed podcasts production. And it's really 360 ideation. There's like a paragraph that explains what they want the podcast to be and then we figure it out from there. Like it's quite rare that someone comes in the door and they have like a fully fleshed out idea for a show that has all the episodes outlined and the guests and then this and then that. So it's really starting with a kernel of an idea, figuring out how to make it, what it needs, what's the format and executing it all the way up to launch and continued production. And I think that I saw what Pineapple Street was doing. I respect Jenna and Max from Pineapple Street so much. Gretta Cohn:And it felt like the right model, essentially doing what film production companies do or in a way kind of like what advertising agencies do. You have clients, your clients have a story that they want to tell and as a production company, you figure out how to tell it and how to tell it really well. And I think that for me, having a focus on craft was really important quality over quantity and taking the time to really figure out creatively, what does something need was how I stepped into it. Chris Erwin:Clearly as the industry is growing, in terms of more audio listenership, more brands wanting to figure out the space and still early, I think in 2019, the ad market for audio was like 750 million. So you started the company is like two to three years before that, when you look at the total advertising landscape, which is like over, I think, 600 billion globally. But brands are leaning in, they want to figure it out and you have a knack for audio storytelling, and then you commit. And so who are some of the early clients you work with? I think they were Walmart and Spotify. And what did those first early projects look like and had you had experience working with brands before? Or was it like, "All right, I have a skillset, but I kind of got to figure this out on the fly too."? Gretta Cohn:So it was Walmart, Spotify and TED I think were the three sort of major clients at the very beginning. I hadn't worked directly with brands. I understood working with other media institutions. I understood working with hosts. I also understood developing new shows because that's what my team did at Midroll, Stitcher, Earwolf. Before I left, an entire year of just coming up with ideas and piloting them and throwing them at the wall and kind of running them through PNLs and doing all of that. And so I understood all of that. So we have worked directly with brands, but with Walmart, it was running through an advertising agency full of really great creative people and so we were interfacing more with them. And I think that I learned through them a little bit more about how to work with a client like Walmart. Gretta Cohn:But I think also that everyone we were working with at that time was also trying to figure it out for themselves in a brand new way. So we've now been working with TED for over three and a half years, but at the time the show that we developed with them, WorkLife with Adam Grant, I think was their first sort of step into the sort of slate of podcasts that they have now. They had TED talks daily. It was sort of concurrently like I know what the steps to take and the people that I am making these podcasts for don't, they've never done it. And so I think I learned a lot in those first few projects about how to deliver, how to communicate what we're doing clearly. But it's not like I hadn't already done that before. Like I had the skills, it's just was like refining them and putting them into this really particular box. Chris Erwin:Yeah, just a little bit of a different application. Makes sense. Gretta Cohn:Yeah, exactly. Chris Erwin:When we were talking about having to build a development team at Midroll and Earwolf that you said that you had like a unique sense of how to identify good people. So then you start building your own team at Transmitter and it seems that you've built a pretty special team there. So what was your, like when you think about, if I need great people to make Transmitter a success, what type of people were you looking for and what has like your culture become at your company? Gretta Cohn:I love my team so much. I agree. I agree I think they're really special. I think independent thinkers, people who have a really unique creative spark, people who surprise me. Right. I think that what I learned in doing all this interviews at Midroll was like, I prepare a lot for interviews, kind of much like you prepared for this. I would do deep dives. I would listen to a lot of work from the people who were coming into... had applied for the roles. I also like over the years, there are certain producers who I'll just kind of keep in touch with, or follow their work and be excited by their work and hope that one day they might like to come work at Transmitter. And so I also am really keen on people who have a collaborative spirit. So an independent thinker who's down to collaborate, who doesn't necessarily need to put their fingerprints all over everything and it's like cool if their fingerprints kind of merge with other people's fingerprints and we've got this really sort of group dynamic where we're really, everyone is contributing towards something. Gretta Cohn:And people own projects, people own stories, people own episodes, but ultimately, I think that we have a very collaborative team environment. And we're also a group of people who like to celebrate our successes, even like the teeniest tiniest ones. And so we spend a lot of time like talking about the things that go well and I think that creates a lot of pride in work. And I'm interested in working with people who have that same sense of craft as I do. It's not necessarily about perfection, but it's about doing really good work, making something sound as good as it can possibly be. We have an episode that on Monday I got an email about, saying, "This is in its final edit. I'm not looking for any big edit changes. I'm only looking for a notes on music." And I listened to it and I was like, "Ah." Chris Erwin:Is this from a client? Gretta Cohn:"How did they get editorial note?" Chris Erwin:Yeah, was this a client email or internal? Gretta Cohn:No, it's internal. I have a big editorial note and here's why, and I know that you thought you were almost done, but it's going to be so much better because of this. And typically as a group, we come to that agreement very quickly that it's going to be better and our goal is to make work that sounds very, very good. Chris Erwin:I think that's how you build a great company and also become successful and are fulfilled in that. Like yesterday's win or yesterday's excellence is today's baseline and you just keep upping the threshold. My team calls me out for doing that all the time, but I always say, "Yeah, I hired you guys because men and women, you're incredible and I'm going to hold you big." And that makes for a fun work environment. And it's all in our mutual best interests. So I like hearing you say that Gretta and you just talked about celebrating wins often. What is like a recent win that you guys celebrated, big or small? Gretta Cohn:I mean, earlier today we recorded an interview where the host was in a studio in DC, our guests was in her home under a blanket fort in New Jersey. We had a little bit of a technical mishap before it started. One of the newer producers on our team was managing that. And I know that that could have been a situation where she got so stressed out that she could have been paralyzed by the overwhelming sort of urgency of overcoming this technical mishap, but she was calm and she kept us informed of what she was doing and she figured it out and the interview started late and it went long, but that was fine. And you got to give someone a thumbs up for that. Like that was hard and you figured it out. Gretta Cohn:And another recent win is we are about to launch season two of our podcast, Rebel Eaters Club and we have a promotions team working for us this time, we're making new artwork and we've got the episodes of the season in production. It's just exciting for me when all the pieces start to come together and we're like a month away from launch and it's not done and it will get done. But right now it's just this like ball of energy and that feels very exciting. Chris Erwin:This is your first owned and operated podcast where- Gretta Cohn:Yes. Chris Erwin:... your business has helped create audio stories for a variety of different brands and marketers and publishers and now you're investing in your own IP, which is really exciting. And so what is the general concept of Rebel Eaters Club for people who want to check it out? Gretta Cohn:Rebel Eaters Club is a podcast about breaking up with diet culture. Chris Erwin:Ooh. Gretta Cohn:Yeah. Our host is, her name is Virgie Tovar, and she's sort of one of the leading voices on breaking up with diet culture because it's extremely harmful. It is a huge industry. It's a debilitating thing that is, fat discrimination is something that's like not very often discussed, but such a huge sort of point of discrimination in our culture. And I have learned so much from this podcast, it's funny, it's a weird,

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Savvy Money
EPISODE 3—UChicago Economics

Savvy Money

Play Episode Listen Later Jul 21, 2020 43:03


I finished my final term at the University of Chicago during a global pandemic. The highlight? Seeing economist Steven Levitt's face on Zoom twice a week. Join me for a presentation of some of my favorite concepts within the economic model of crime! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

drie boeken
#36 Freek Braeckman. De drie boeken die je moet gelezen hebben volgens nieuwsanker Freek Braeckman.

drie boeken

Play Episode Listen Later Jul 14, 2020 63:11


Freek Braeckman (1979) is nieuwsanker en televisiepresentator. Hij heeft gewerkt voor Radio 2 en voor Karrewiet, hij heeft verschillende televisieprogramma's gepresenteerd, waaronder Café Corsari, en is nu nieuwsanker bij VTM. Hij werd in 2009 winnaar van De Slimste Mens ter Wereld op televisie. Vòòr zijn mediacarrière was hij meermaals Belgisch Kampioen schermen. Freek Braeckman woont in Gent. We hebben gepraat op de koer van zijn huis, waar hij woont met zijn vrouw, hun twee kinderen en hun hondje Pip, dat mij meteen wild tegemoet sprong. Het werd een heel intens en persoonlijk gesprek. Over de schrijver met wie Freek samen een boek aan de koning cadeau ging doen. Over boeken in het containerpark. Over het boek dat je moet lezen als je Freek echt wil leren kennen. En over de bekende schrijvende buurman van zijn grootvader in Aalst. Alle boeken en auteurs uit deze aflevering vind je hier. De drie boeken van Freek Braeckman zijn: 1. Roald Dahl: Daantje de wereldkampioen 2. Steven Levitt & Stephen Dubner: Freakonomics 3. Tommy Wieringa: Caesarion

Bestbookbits
Freakonomics by Stephen J. Dubner and Steven Levitt

Bestbookbits

Play Episode Listen Later Dec 14, 2019 17:28


★DOWNLOAD THIS FREE PDF SUMMARY BY CLICKING BELOW https://go.bestbookbits.com/freepdf

Economical Rice Podcast
PS 2 - Assyaraf Talks About Maintenance And Military History

Economical Rice Podcast

Play Episode Listen Later Aug 19, 2018 43:26


Welcome to the second podcast episode of this side series, the Podcast Spotlight. In this episode, we talk with graphic designer and longtime army friend of mine, Assyaraf Johari, as he introduces the following 2 podcasts: Podcast 1: Freakonomics [In praise of maintenance] The Freakonomics podcast is a show which discusses socioeconomic issues for a general audience. The show is spun-off from the wildly popular book of the same name released in 2005. Journalist Stephen Dubner, one of the co-authors of that book, hosts the show, while the other co-author, economist Steven Levitt, is a a regular guest. The show is mostly narrative-driven, with host Dubner introducing a question before exploring different ways to answer that question. It is not so much about graphs and theorems, but rather about how investigating how economics play out in real life. Listen to this if you love high production infotainment podcasts. This is one of the best around. Podcast 2: Tides of History [5 | The Military Revolution, 1350 - 1650] Tides of History is a narrative-driven history podcast presented by academic and former journalist, PhD Patrick Wyman. The show is in partnership with Wondery, a podcast stable from the United States. Notably, the podcast looks at two periods in depth, the end of the Roman Empire between 300 and 600 and the rise of the modern world between 1350 and 1650. It explores various facets of life such as society, the state, trade, and how they came to be. Listen to this if you are a history buff or if you are generally curious about the foundations of society. If you liked this episode, please do a big favor by sharing it amongst your friends or by subscribing to the Economical Rice Podcast on iTunes, Soundcloud, or Stitcher. All the links and details to the shows discussed in this episode will be available in the show notes on the website www.economicalricepodcast.com --- Send in a voice message: https://anchor.fm/economicalricepodcast/message

The Webby Podcast
8: Stephen Dubner, Freakonomics

The Webby Podcast

Play Episode Listen Later May 8, 2017 47:48


Stephen Dubner joins us to revisit the Webby-winning Freakonomics podcast episode “Is the Internet Being Ruined?”. We also discuss the Freakonomics approach to question asking, dig into what it was like to suddenly become a New York Times best-selling author, and his partnership with award-winning economist Steven Levitt.Follow us everywhere @ TheWebbyAwardsand keep up with David-Michel @ dmdlikesProducer: Ben WagnerEditorial Supervisor: Nicole FerraroMusic: "Straight West" by Kasket Club, courtesy of Audiosocket Hosted on Acast. See acast.com/privacy for more information.

Coffee Break with Game-Changers, presented by SAP
Finance Manager's Guide to the Future: Dynamic Planning and Analysis

Coffee Break with Game-Changers, presented by SAP

Play Episode Listen Later Feb 8, 2017 56:34


The buzz: “The modern CFO is often the right-hand man or woman of the CEO” (Fox Business 10/24/13). Your Finance department is at a critical juncture. Gone are the days when CFOs just reported on past results. The modern office of Finance can help navigate your enterprise forward using Dynamic Planning and Analysis technologies to simulate in-the-moment complex scenarios, leverage advanced visualizations and simplify complex predictive analytics. The experts speak. Jeff Hattendorf, Macrospect: “A bad system will beat a good person every time” (W. Edwards Deming). Rob Ried, Deloitte: “Go out and collect data and, instead of having the answer, just look at the data and see if the data tells you anything. When we're allowed to do this with companies, it's almost magical” (Steven Levitt). Floyd Conrad, SAP: “The best way to predict the future is to create it” (Dennis Gabor). Join us for Finance Manager's Guide to the Future: Dynamic Planning and Analysis.

Coffee Break with Game-Changers, presented by SAP
Finance Manager's Guide to the Future: Dynamic Planning and Analysis

Coffee Break with Game-Changers, presented by SAP

Play Episode Listen Later Feb 8, 2017 56:34


The buzz: “The modern CFO is often the right-hand man or woman of the CEO” (Fox Business 10/24/13). Your Finance department is at a critical juncture. Gone are the days when CFOs just reported on past results. The modern office of Finance can help navigate your enterprise forward using Dynamic Planning and Analysis technologies to simulate in-the-moment complex scenarios, leverage advanced visualizations and simplify complex predictive analytics. The experts speak. Jeff Hattendorf, Macrospect: “A bad system will beat a good person every time” (W. Edwards Deming). Rob Ried, Deloitte: “Go out and collect data and, instead of having the answer, just look at the data and see if the data tells you anything. When we're allowed to do this with companies, it's almost magical” (Steven Levitt). Floyd Conrad, SAP: “The best way to predict the future is to create it” (Dennis Gabor). Join us for Finance Manager's Guide to the Future: Dynamic Planning and Analysis.

The Armstrong and Getty Show (Bingo)
Freakonomics author Steven Levitt talks about his new book: "When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants".

The Armstrong and Getty Show (Bingo)

Play Episode Listen Later Jun 11, 2015


1 - Openings. 2 - Freakonomics author Steven Levitt talks about his new book: "When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants". 3 - The News with Marshall Phillips. 4 - (Late) MailBag.

The Armstrong and Getty Show (Bingo)
A Short Peruvian With A 4 Foot Beard

The Armstrong and Getty Show (Bingo)

Play Episode Listen Later Jun 11, 2015


6 AM - 1 - Openings. 2 - Freakonomics author Steven Levitt talks about his new book: "When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants". 3 - The News with Marshall Phillips. 4 - (Late) MailBag.

The James Altucher Show
Ep. 110 - Stephen Dubner of Freakonomics: When to Rob a Bank

The James Altucher Show

Play Episode Listen Later May 5, 2015 62:25 Transcription Available


I'm a freak. I'm a freak for a lot of things: comic books, podcasts, my wife. But none of that matters today (sorry Claudia). I had the pleasure, no, the honor, of interviewing my good friend Stephen Dubner today. This is like being the best man at his wedding. It's a big day for Stephen. Today, he's releasing his new book, When to Rob a Bank. What a great title, right? In today's podcast, Stephen and I take some of our offline debates online. We debate everything from who is most likely to try to kill you (hint: it's not strangers), to why the New York Times moderates comments - which according to Steven Levitt, coauthor of When to Rob a Bank, is because "there are too many people out there who don't know how to think about the world." If you haven't read Freakonomics, SuperFreakonomics, and the whole lot of Stephen Dubner's books, then I highly recommend you do. But first, read his new book. This book is made up of the 132 best stories, thoughts, and discoveries from Stephen's 85,000 blog posts over the past decade. In This Episode You Will Learn: *How to get to know your blog community *How to pick a title *The criteria of a good blog post and choosing a topic Links and Resources Mentioned in the Show:   *Stephen Dubner's New York Times bestselling book Freakonomics *Stephen Dubner's New York Times bestselling book  SuperFreakonomics *Stephen Dubner's blog Also checkout: * My first interview with Stephen  *My blog on "The 5 Reasons Freakonomics Was a Bestseller" Thanks so much for listening!   If you enjoyed this episode of The James Altucher Show, please leave a review or a rating on ITunes. I read every review and it helps to make the podcast better. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Creating Wealth Real Estate Investing with Jason Hartman
CW 475 – Sara Silverstein – How To Lie With Statistics and Ridiculous Correlations, Business Insider

Creating Wealth Real Estate Investing with Jason Hartman

Play Episode Listen Later Feb 11, 2015 40:36


In today's Creating Wealth show, Jason first talks about statistics and how so many people use it to manipulate others. He also talks about how there are still a few Meet the Masters home study courses left, so do not forget to order them now while supplies last!  Sara Silverstein joins Jason today on the Creating Wealth show to talk about  funny tongue and cheek correlations. She shares a few examples that she has found over the past few months as well as talks about the birthday paradox, the Wizard of Oz, and her next article for Business Insider about vaccines.    Key Takeaways: 1:45 – Jason talks about how you can mislead people with statistics.  8:45 – People self-select for jobs. Jason explains what he means by this.  14:10 – Jason introduces Sara.  17:30 – So many people don't understand that a correlation does not always mean causation. 22:45 -  Sara is combing all of these weird correlations together to show people a very tongue and cheek view of how correlations work.  26:35 – You can take pretty much any two things and figure out a way to make them related. 29:15 – Both Jason and Sara talk about the conflict of interest dilemma.   33:00 – Is Wizard of Oz a story about the gold standard?  34:30 – Sara talks about the birthday paradox.    37:45 – Sara talks about her next upcoming article for Business Insider about vaccinations.  Mentioned In This Episode: How to Lie with Statistics by Darrell Huff  Freakonomics by Stephen Dubner and Steven Levitt.    http://www.businessinsider.com/author/sara-silverstein

More or Less: Behind the Stats
WS MoreOrLess: Heads Or Tails?

More or Less: Behind the Stats

Play Episode Listen Later Jun 16, 2014 9:36


Freakonomics guru Steven Levitt joins us to talk about an unusual experiment – getting people to agree to make major life decisions based on the toss of a coin. Is this really good social science? And what do the results tell us about decision making and happiness? And with 365 days in the year, it feels like a huge coincidence when we meet someone with the same birthday. But you only need 23 people to have a better than even chance that two will share a birthday. This counter-intuitive result is known as the birthday paradox, and the best place to look for proof is the World Cup, where 32 squads of 23 players provide an ideal data-set. Alex Bellos crunches the numbers for us. This programme was first broadcast on the BBC World Service.

Arts & Ideas
Free Thinking - PJ O'Rourke, Stephen Dubner, Steven Levitt

Arts & Ideas

Play Episode Listen Later May 28, 2014 43:55


Presenter Rana Mitter, is joined on the BBC stage at the Hay Festival by writer and provocateur, PJ O'Rourke and the Freakonomics authors, the economist Steven D Levitt and journalist Stephen J Dubner to discuss decision-making, how emotional and economic stability leads to self-absorbtion, how difficult it is to stop and think about anything and why there is such a gulf between the economic and political and personal rationales for the nature of health care provision here in the UK, the US and around the world.