Podcasts about hooked how build habit forming products

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1693: Max Ogles dives into the psychological roots of tech addiction, revealing why our compulsive habits persist and how we can reverse them without extreme digital detoxes. With a blend of behavioral science and practical steps, he outlines a realistic approach to reclaiming focus in a world engineered for distraction. Read along with the original article(s) here: https://www.nirandfar.com/rehab/ Quotes to ponder: "Distraction, it turns out, isn't about the tech itself, it's about our relationship to it." "The solution isn't abstinence. The solution is mastery." "We shouldn't fear technology; we should fear using it mindlessly." Episode references: Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X Time Well Spent (Center for Humane Technology): https://www.humanetech.com/ Freedom App: https://freedom.to/ Forest App: https://www.forestapp.cc/ RescueTime: https://www.rescuetime.com/ Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1646: Nir Eyal breaks down the psychology behind user engagement through a simple three-step framework: trigger, action, and reward. He explains how companies can design products that create lasting habits by tapping into users' internal motivations and building feedback loops that keep them coming back. Read along with the original article(s) here: https://www.nirandfar.com/2012/04/hooking-users-in-3-steps.html Quotes to ponder: "Habits are defined as behaviors done with little or no conscious thought." "The more users invest time and effort into a product, the more they value it." "The Hook model has three steps: a trigger, an action, and a variable reward." Episode references: BJ Fogg's Behavior Model: https://www.behaviormodel.org/ Skinner's Variable Rewards Study: https://psychology.fandom.com/wiki/B._F._Skinner Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1646: Nir Eyal breaks down the psychology behind user engagement through a simple three-step framework: trigger, action, and reward. He explains how companies can design products that create lasting habits by tapping into users' internal motivations and building feedback loops that keep them coming back. Read along with the original article(s) here: https://www.nirandfar.com/2012/04/hooking-users-in-3-steps.html Quotes to ponder: "Habits are defined as behaviors done with little or no conscious thought." "The more users invest time and effort into a product, the more they value it." "The Hook model has three steps: a trigger, an action, and a variable reward." Episode references: BJ Fogg's Behavior Model: https://www.behaviormodel.org/ Skinner's Variable Rewards Study: https://psychology.fandom.com/wiki/B._F._Skinner Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, we unpack the book "Hooked" by Nir Eyal.In this book profile, we explore the science behind habit-forming products and how companies design digital experiences that keep us coming back again and again. Charles breaks down Eyal's powerful HOOK model—a four-step process of triggers, actions, variable rewards, and investments that explains why we can't seem to put our phones down. Through practical examples from apps and services we use daily, the episode reveals how businesses move beyond mere engagement to create genuine user habits.Key topics include:• The four benefits of habits for companies - including increased customer lifetime value, pricing flexibility, supercharged word-of-mouth growth, and competitive moats• External vs. internal triggers - how notifications, emotions, and psychological states initiate habitual behaviors• The action phase - why reducing effort is more effective than increasing motivation• Variable rewards - the unpredictable payoffs that keep us coming back and the three types: tribe (social validation), hunt (information seeking), and self (personal achievement)• The investment phase - how user contributions of time, data, content, and effort lock in future engagementDiscover the psychology behind your digital habits and how to maintain control in a world designed to capture your attention.Hooked Book: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788-Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:20) Four Key Benefits of Habits for Companies(04:00) Understanding Triggers - External vs. Internal(07:40) The Action Phase - Simplicity Drives Engagement(10:00) Variable Rewards - Why Uncertainty Keeps Us Hooked(13:40) The Investment Phase - User Commitment and Stored Value(17:20) Conclusion

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1585: Nir Eyal explores how Microsoft Office built a strong user habit using his "Hooked Model" but now faces threats from competitors like Google Docs. As interfaces evolve and new generations adopt different tools, even the most ingrained habits can be disrupted proving that no product is immune to change. Read along with the original article(s) here: https://www.nirandfar.com/2015/01/loyaltylimits.html Quotes to ponder: "I'll never quit Microsoft Office. It does too much for me to leave it." "The power of the Office hook depends on getting new users to invest in the product by learning the software, creating documents, and eventually paying for it." "Whenever the interface people use to access a technology changes such as the shift we see now from desktop to mobile the deck of user habits is reshuffled." Episode references: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1585: Nir Eyal explores how Microsoft Office built a strong user habit using his "Hooked Model" but now faces threats from competitors like Google Docs. As interfaces evolve and new generations adopt different tools, even the most ingrained habits can be disrupted proving that no product is immune to change. Read along with the original article(s) here: https://www.nirandfar.com/2015/01/loyaltylimits.html Quotes to ponder: "I'll never quit Microsoft Office. It does too much for me to leave it." "The power of the Office hook depends on getting new users to invest in the product by learning the software, creating documents, and eventually paying for it." "Whenever the interface people use to access a technology changes such as the shift we see now from desktop to mobile the deck of user habits is reshuffled." Episode references: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1531: Nir Eyal examines why relying solely on the network effect isn't enough to ensure long-term success for a product or service. He explores how habit formation and deeper engagement strategies can create lasting value, fostering a resilient user base that doesn't just grow but thrives. Read along with the original article(s) here: https://www.nirandfar.com/2012/11/the-network-effect-isnt-good-enough.html Quotes to ponder: "Building a habit around your product is the real competitive edge not the network effect alone." "Products that thrive leverage not just user acquisition but also retention through habits and engagement." "The network effect may attract users, but habit formation keeps them coming back." Episode references: Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger: https://www.amazon.com/Contagious-Build-Word-Mouth-Digital/dp/1451686579 The Power of Habit by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1531: Nir Eyal examines why relying solely on the network effect isn't enough to ensure long-term success for a product or service. He explores how habit formation and deeper engagement strategies can create lasting value, fostering a resilient user base that doesn't just grow but thrives. Read along with the original article(s) here: https://www.nirandfar.com/2012/11/the-network-effect-isnt-good-enough.html Quotes to ponder: "Building a habit around your product is the real competitive edge not the network effect alone." "Products that thrive leverage not just user acquisition but also retention through habits and engagement." "The network effect may attract users, but habit formation keeps them coming back." Episode references: Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger: https://www.amazon.com/Contagious-Build-Word-Mouth-Digital/dp/1451686579 The Power of Habit by Charles Duhigg: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, we chat with Randy, Head of Design at Notion. Join us as we explore Randy's incredible journey from crypto and coffee startups to becoming the Head of Design at Notion. He shares how he blends craftsmanship, simplicity, and user-centered design into Notion's core values. Randy also provides valuable insights into the balance of functionality and emotional design, his approach to building talent-dense teams, and how to foster creativity within high-performing groups.—Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: —Key highlights from this episode

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1454: Nir Eyal explains how companies harness the power of mass persuasion through a personalized approach, influencing user behavior one step at a time. By deeply understanding individual preferences and habits, businesses can craft compelling experiences that keep users engaged and build long-lasting loyalty. The article highlights the fine balance between ethical persuasion and manipulation in today's tech-driven world. Read along with the original article(s) here: https://www.nirandfar.com/mass-persuasion-one-user-at-a-time/ Quotes to ponder: "Technology shapes the way we think and act by embedding itself into our daily routines." "When companies align user goals with their own, they create a win-win scenario where persuasion feels like empowerment." "Building long-term user habits requires understanding what triggers engagement and offering value at just the right moment." Episode references: The Power of Habit: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).To celebrate the first Growthmates anniversary, we prepared a gift to our community — “The Holistic Playbook for Growth Teams”. It's a reflection of industry trends, in-depth interviews with our guests, and insights gathered from a hundred companies. You can get this playbook for free on our new website → growthmates.club. In this episode, I had the pleasure of speaking with Andrew Capland, Coach for Heads of Growth, previously Director of Growth at Wistia, and one of the most supportive people I've recently met in the advising community. We explored some burning questions I recently used to survey 100 companies. I asked some of these questions to Andrew to get his wisdom.By the end of this episode, you can learn about new rituals to introduce in your Growth teamwork, the most impactful experiment on pricing from Wistia, and more ways to uncover Growth opportunities if you feel stuck.  If you find this show valuable, please share it with a colleague or friend — it greatly supports our efforts to continue creating it for you. To receive all episodes directly in your inbox, subscribe to growthamtes.club This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Challenges in Product-Led Growth: We discussed key growth challenges with Andrew from the recent industry research I facilitated with 100+ companies. He shared a bunch of insights and his practical experience from Wistia and works with clients.* Building Growth Processes: A practical ritual Andrew recommends is "Full Story Fridays," where teams review user interactions to identify valuable improvements.* Driving Monetization: At Wistia, Andrew led pricing experimentation efforts, which involved diverse strategies to adjust pricing structures and packaging (listen more in a full episode). * Acquiring New Users (No Sign-Up Required): Andrew cites examples of products that have interactive versions on their websites, allowing potential users to engage with the product directly and enhancing the conversion rates dramatically .* Improving Activation and User Onboarding: To define the "aha" moment in user onboarding, Andrew suggests starting with qualitative insights from users who have recently engaged meaningfully with the product or upgraded. * and much more!Follow Growthmates updates on:* NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Andrew Capland LinkedIn: https://www.linkedin.com/in/andrewcapland/ * Andrew's Newsletter “Delivering Value” on SubstackWhat we've covered in this episode:00:00 Journey from Growth Leader to Growth Coach08:49 Challenges and Successes in Product-Led Growth15:10 Building Growth Processes for Success25:38 Acquiring New Users and ICP25:53 Improving Activation and User Onboarding26:39 Navigating Growth Challenges: Defining Metrics and Research Methods31:42 Uncovering Growth Opportunities: Strategies and Tools36:41 The Role of Advisors and Consultants in Growth39:47 Building Growth Processes and Driving MonetizationResources Referenced:* “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more: growthmates.club/playbook* "The Lean Startup" by Eric Ries: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898* "Crossing the Chasm" by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123* "Hooked: How to Build Habit-Forming Products" by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788* "Inspired: How To Create Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408* Andrew's Newsletter “Delivering Value” on Substack: media.deliveringvalue.coThank you for listening! Subscribe to the show on growthmates.club and get free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favourite platforms to get new episodes. Let's keep growing together!For sponsorship and other inquiries reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn't hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability. Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business. In this episode, Hala and Nir will discuss: - What is behavioral design? - The goal behind Nir's book Hooked - Defining what a habit is - Why are habits good for business?  - Four-step hook model  - How is the hook model different from traditional feedback loops? - Defining paid and earned triggers  - Lewin's Equation and why it's important that a product is easy to use  - The three different types of rewards - The five fundamental questions to build habit-forming products - Why did Nir write Indistractable? - Nir on why indistractability is the ultimate secret weapon - Four parts of the indistractable model  - And other topics… Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business. Resources Mentioned: Nir's Website: https://www.nirandfar.com/    Nir's LinkedIn: https://www.linkedin.com/in/nireyal/   Nir's Twitter: https://twitter.com/nireyal   Nir's Instagram: https://www.instagram.com/neyal99/  Nir's Facebook: https://www.facebook.com/nirandfar/  Nir's Books: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp     Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Nir Eyal is the author of two best-selling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. He writes, consults, and teaches at the intersection of psychology, technology, and business. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford's Graduate School of Business and its Design School; and he has started and sold two startups since 2003. In our conversation, we discuss:• Strategies for becoming less distractible and improving focus• The difference between distraction and “traction”• Reactive work vs. reflexive work and why you should book time in your calendar• The 10-minute rule to overcome internal triggers and stay focused• The problem with to-do lists, and what to do instead• The value of creating a timebox schedule that aligns with personal values and priorities• The use of pacts as a last line of defense against distraction• How to develop a high-agency mindset• Advice for leaders on helping employees improve focus in the workplace—Brought to you by Vanta—Automate compliance. Simplify security | Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | Teal—Your personal career growth platform—Find the full transcript at: https://www.lennyspodcast.com/strategies-for-becoming-less-distracted-and-improving-focus-nir-eyal-author-of-indistractable-and/—Where to find Nir Eyal:• X: https://twitter.com/nireyal• LinkedIn: https://www.linkedin.com/in/nireyal/• Website: https://www.nirandfar.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Nir's background(04:20) How to become less distractible(07:43) Understanding distraction and traction(12:52) The four steps to becoming indistractable(13:53) Mastering internal triggers(18:49) Surfing the urge with a 10-minute timer(23:20) Making time for traction with a timebox schedule(25:02) How to turn your values into time(28:36) Booking deep work time(29:22) Making pacts to prevent distraction(31:00) The problem with to-do lists(34:31) The drawback of deadlines(36:08) Distraction is an emotion regulation problem(39:54) Hacking back external triggers(45:03) Preventing distraction with pacts(48:18) Specific tools to hold you accountable(53:42) Managing emotions and discomfort(56:37) Taking responsibility and being high-agency(01:00:09) Becoming indistractable at work(01:05:04) Schedule syncing to align with managers(01:09:36) We are not as hooked on technology as people think(01:16:00) Life purpose and personal responsibility(01:17:38) Lightning round—Referenced:• Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788• Dorothy Parker's quote: https://twitter.com/nireyal/status/1472280598723108866• “Writing is bleeding” quote: https://www.hemingwaysociety.org/quotation-controversy-writing-and-bleeding• The Pomodoro Technique Explained: https://www.forbes.com/sites/bryancollinseurope/2020/03/03/the-pomodoro-technique/• Timeboxing: Why It Works and How to Get Started in 2024: https://www.nirandfar.com/timeboxing/• Using your working time well - Issue 22: https://www.lennysnewsletter.com/p/time-management-issue-22• All-In podcast: https://www.allinpodcast.co/• Nir's post about “the planning fallacy”: https://www.linkedin.com/posts/nireyal_why-do-tasks-always-seem-to-take-longer-than-activity-7137440438939959297-XIUB/• How the Ancient Greeks Beat Distraction: https://www.nirandfar.com/tantalizing-distractions/• Jeremy Bentham: https://iep.utm.edu/jeremy-bentham• An overview of Sigmund Freud's pleasure principle: https://www.sciencedirect.com/topics/nursing-and-health-professions/pleasure-principle• The Matrix “There is no spoon” scene: https://www.youtube.com/watch?v=uAXtO5dMqEI• Outlet timer: https://www.amazon.com/Century-Indoor-24-Hour-Mechanical-Outlet/dp/B01LPSGBZS• Forest app: https://www.forestapp.cc/• Focusmate: https://www.focusmate.com/• Have We Been Thinking About Willpower the Wrong Way for 30 Years?: https://hbr.org/2016/11/have-we-been-thinking-about-willpower-the-wrong-way-for-30-years• We Need Social Antibodies to Fight the Disease of Distraction: https://nireyal.medium.com/we-need-social-antibodies-to-fight-the-disease-of-distraction-51f9187be016• The Mere Presence of Your Smartphone Reduces Brain Power, Study Shows: https://news.utexas.edu/2017/06/26/the-mere-presence-of-your-smartphone-reduces-brain-power• Leading in Tough Times: HBS Faculty Member Amy C. Edmondson on Psychological Safety: https://www.hbs.edu/recruiting/insights-and-advice/blog/post/leading-in-tough-times• If Tech Is So Distracting, How Do Slack Employees Stay So Focused?: https://www.nirandfar.com/slack-use/• Managing up: https://www.lennysnewsletter.com/p/managing-up• Duolingo: https://www.duolingo.com/• FitBot: https://www.fitbotapp.com/• Paulo Coelho's quote: https://twitter.com/paulocoelho/status/416264984188825600• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X• The Experience Machine: How Our Minds Predict and Shape Reality: https://www.amazon.com/Experience-Machine-Minds-Predict-Reality/dp/1524748455• Empire of the Sun on Prime Video: https://www.amazon.com/Empire-Sun-Christian-Bale/dp/B001N3JY82• Sesame grinder: https://www.miyacompany.com/450-014-450-014• Muji pens: https://www.muji.us/collections/pen-pencils—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3019: Anthony Ongaro of BreakTheTwitch.com delves into the impact of social media on our daily routines, questioning its true value in our lives. Reflecting on his own journey since the early days of Facebook, he explores how social media morphs from a novel tool to a potential distraction, advocating for digital detoxes and a more intentional approach to technology use. Read along with the original article(s) here: https://www.breakthetwitch.com/daily-routine-disconnect/ Quotes to ponder: "Thinking about the role social media plays in my life and where in the framework it fits, I had difficulty not putting it in the 'minimize distractions' category—as in, a distraction to be minimized." "Every time I would complete one of these social media detoxes, my life would get objectively better." Episode references: Hooked: How to Build Habit-Forming Products - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3019: Anthony Ongaro of BreakTheTwitch.com delves into the impact of social media on our daily routines, questioning its true value in our lives. Reflecting on his own journey since the early days of Facebook, he explores how social media morphs from a novel tool to a potential distraction, advocating for digital detoxes and a more intentional approach to technology use. Read along with the original article(s) here: https://www.breakthetwitch.com/daily-routine-disconnect/ Quotes to ponder: "Thinking about the role social media plays in my life and where in the framework it fits, I had difficulty not putting it in the 'minimize distractions' category—as in, a distraction to be minimized." "Every time I would complete one of these social media detoxes, my life would get objectively better." Episode references: Hooked: How to Build Habit-Forming Products - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3019: Anthony Ongaro of BreakTheTwitch.com delves into the impact of social media on our daily routines, questioning its true value in our lives. Reflecting on his own journey since the early days of Facebook, he explores how social media morphs from a novel tool to a potential distraction, advocating for digital detoxes and a more intentional approach to technology use. Read along with the original article(s) here: https://www.breakthetwitch.com/daily-routine-disconnect/ Quotes to ponder: "Thinking about the role social media plays in my life and where in the framework it fits, I had difficulty not putting it in the 'minimize distractions' category—as in, a distraction to be minimized." "Every time I would complete one of these social media detoxes, my life would get objectively better." Episode references: Hooked: How to Build Habit-Forming Products - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788 Learn more about your ad choices. Visit megaphone.fm/adchoices

Could a square-base rank-and-file fantasy game have depth and finish in under two hours? Craig talks with Mike and Gregory about their new game, Hobgoblin. Get Hobgoblin here: https://mike-hutchinsons-hobgoblin.backerkit.com/hosted_preorders Check out their sites: https://www.electi-studio.com/blaster http://planetsmashergames.com/ Listen to Rule of Carnage here: http://planetsmashergames.com/rule-of-carnage/ Creative Confidence: https://www.amazon.com/Creative-Confidence-Unleashing-Potential-Within/dp/038534936X Hooked: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00LMGLXTS/ref=sr_1_4?crid=3EB6B9W15M0R6&keywords=hooked&qid=1689429071&s=books&sprefix=hooked%2Cstripbooks%2C80&sr=1-4 Indestractable: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose-ebook/dp/B07PG2W6DC/ref=sr_1_1?crid=EAXIGV3SQ15K&keywords=indistractable&qid=1689429111&s=books&sprefix=indestructible%2Cstripbooks%2C83&sr=1-1 ********************* Support the show for as little as $1 month: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/Thirdfloorwars⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our live streaming content on Twitch: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitch.tv/thirdfloorwars⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Don't miss our RPG Actual Plays, tutorials, and gaming content on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCA496705JLkpgAssAhetpdw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen to an excellent boardgame podcast: ⁠⁠⁠https://www.ascentofboardgames.com/⁠⁠⁠ Go to the Writer's Room for 7th Sea Adventures! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/writersroom7thsea⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out the great games from A Couple of Drakes: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://acoupleofdrakes.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen to Thin Places Radio: https://thin.place/ Please support us by shopping with Gadzooks Gaming: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gadzooksgaming.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get a cool T-Shirt or mug and help us bring you more content. The store is open! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thirdfloorwars.com/shop/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thirdfloorwars/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ThirdFloorWars⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thirdfloorwars/message Support this podcast: https://podcasters.spotify.com/pod/show/thirdfloorwars/support

Brought to you by Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny | Coda—Meet the evolution of docs: https://coda.io/lenny | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Annie Pearl is the Chief Product Officer at Calendly. Previously, she was Chief Product Officer at Glassdoor, as well as Director of Product Management at Box. She was named one of the most influential women in Bay Area business by the San Francisco Business Times. In today's episode, Annie shares three paths into product management and advice on how to get your foot in the door. She also gives us an inside look at how Calendly's product teams are structured, how they transitioned from solely PLG to adding a sales team and unlocking new growth levers, how they do planning, and much more.Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.Where to find Annie Pearl:• LinkedIn: https://www.linkedin.com/in/anniepearl/• Email: Annie.Pearl@calendly.comWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• How to send a calendar invite with Calendly: https://calendly.com/blog/how-to-send-a-calendar-invite• Google's APM program: https://careers.google.com/programs/apm/• The 15 Best Associate and Rotational Product Manager Programs: https://medium.com/agileinsider/product-management-digest-apm-3c2631683139• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X/• Confluence: https://www.atlassian.com/software/confluence• Aha: https://www.aha.io/• Airtable: https://www.airtable.com/• Loom: https://www.loom.com/• Jira: https://www.atlassian.com/software/jira• Pendo: https://go.pendo.io/• Tope Awotona on LinkedIn: https://www.linkedin.com/in/bawotona/• The Skip podcast: https://www.skip.community/• Skip Community on LinkedIn: https://www.linkedin.com/company/skip-community-for-cpos/• Nikhyl Singhal on LinkedIn: https://www.linkedin.com/in/nikhyl/• Good to Great: Why Some Companies Make the Leap and Others Don't: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/• 20VC podcast: https://www.thetwentyminutevc.com/• Sing 2 on Netflix: https://www.netflix.com/title/81475311• Miro: https://miro.com/In this episode, we cover:(00:00) Annie's background(03:50) How to send a Calendly invite without feeling awkward(06:04) How to transition to product work from a non-technical career(09:53) APM programs(10:52) The characteristics of internal-transfer PMs(13:26) How Calendly structures product teams (14:57) Why Annie hired a Head of Design(16:58) How Calendly structures product teams(19:07) OKRs at Calendly(21:02) Changes made at Calendly to improve execution and shipping(22:45) The challenges with narrowing Calendly's customer base and adding sales (25:21) Where 70% of new Calendly users come from(26:17) The transition from PLG to sales(29:23) How to build a great relationship with your sales team(31:52) Planning and prioritization at Calendly(38:14) Strategy documents at Calendly(39:39) Calendly's product stack(40:21) How Calendly got their first 1,000 users (43:36) The surprising new growth levers at Calendly(46:05) Fun traditions(48:43) “Focus wisely” and other aspects of Calendly's culture(52:07) Learnings from Box and Glassdoor(54:57) The Skip Community(58:10) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he's co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today's podcast, we dive deep into Ravi's product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he's moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Thank you to our wonderful sponsors for supporting this podcast:• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny• OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny—Where to find Ravi Mehta:• Twitter: https://twitter.com/ravi_mehta• LinkedIn: https://www.linkedin.com/in/ravimehta/• Website: https://www.ravi-mehta.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:Disclaimer: Lenny is an angel investor Ravi's company, Outpace• Reforge's Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy• Matt Mochary on Lenny's Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/• Indie Hackers: https://www.indiehackers.com/• Everything Marketplaces: https://www.everythingmarketplaces.com/• The Product Strategy Stack: https://www.ravi-mehta.com/product-strategy-stack/• Balsamiq: https://balsamiq.com/• Set better goals with NCTs, not OKRs: https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs• Ravi's product manager's competencies framework: https://www.ravi-mehta.com/product-manager-roles/• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595• Ian McAllister on Lenny's Podcast: https://www.lennyspodcast.com/videos/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/• The Ezra Klein Show podcast: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447• Ezra Klein's AI episode: https://podcasts.apple.com/us/podcast/a-skeptical-take-on-the-a-i-revolution/id1548604447?i=1000592835492• Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5• Airtable: https://www.airtable.com/• Superhuman: https://superhuman.com/• Descript: https://www.descript.com/•  Outpace: https://www.outpace.co•  Unlock Your Product Manager Potential: https://www.outpace.co/guides/unlock-your-product-manager-potential—In this episode, we cover:(00:00) Ravi's background(04:24) Why Ravi left Tinder, and what he's been up to recently (08:05) Differences between working at an established tech company vs. a startup (12:45) Why founders should network with “early-stage” folks(14:29) Why you need to do some research and relationship-building before starting your company(17:49) What the product strategy stack is and how to use it(22:08) Mission vs. vision(23:37) How Ravi developed his strategy framework at Tripadvisor (26:43) Why PMs should understand design, UX, and UI(28:20) Examples of the product strategy stack in action(32:42) Why Tinder resisted adding filters (34:10) Monetization features at Tinder and the “whales” who spend the most(38:18) How customer feedback led to new features at Tinder(42:28) Why goals come after roadmap in Ravi's framework(44:30) Tripadvisor's strategy for increasing bookings(47:25) How to set goals that drive outcomes(50:24) The four buckets of the frontier of understanding(51:38) Different methods for trying to hit goals(53:08) Understanding why you hit or missed your goal(54:34) The product management competencies framework(1:02:08) The exponential feedback framework(1:04:25) Why you should ask for feedback—and graciously accept it(1:06:05) How to determine the right amount of leadership your team needs(1:09:40) What selective micro-management is(1:12:25) How Outpace uses AI to assist in coaching(1:15:24) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

En el episodio de hoy hablamos con Tatiana Esguerra, Directora de marketing para Grupo Bimbo, a “panadería más grande del mundo”.Tatiana es experta logrando que marketing lidere procesos de innovación en las empresas, y por esto nos contó: - Las lecciones de sus mentores que no se le olvidan- El manual de buenas prácticas para innovar desde marketing - La historia detrás de pan artesano…y del ponqué de zanahoria Bimbo- Para qué sirve estudiar psicología de consumidor Libros recomendados: - La Meta. De Eliyahu M. Goldratt: https://www.amazon.com/-/es/Eliyahu-M-Goldratt/dp/847978718X-Hooked. De Nir Eyal y Ryan Hoover: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788- The tipping point. De Malcolm Gladwell: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624

Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She's also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social. Previously, she was the VP of Marketing at Unbounce and has worked in growth marketing for over 20 years. In today's episode, Gia speaks about how to identify your ideal customer, how to map their user flows in order to find the biggest growth opportunities, and examples of product changes she's recommended that have led to the largest growth unlocks. She shares the exact process she works through with founders to uncover opportunities, as well as how to increase subscriptions and retention for SaaS businesses.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Find the full transcript here: https://www.lennyspodcast.com/customer-led-growth-georgiana-laudi-forget-the-funnel/#transcript—Where to find Georgiana Laudi:• Twitter: https://twitter.com/ggiiaa• LinkedIn: https://www.linkedin.com/in/georgianalaudi• Website: https://www.forgetthefunnel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Athletic Greens: https://athleticgreens.com/lenny• Maven: https://www.maven.com/lenny—Referenced:• Project Snow White: https://marker.medium.com/what-seven-years-at-airbnb-taught-me-about-building-a-company-e1d035d49c56#:~:text=middle%2C%20an[…]0White,-was%20one%20of• Startupfest: https://startupfestival.com/for-startups/• Pirate Metrics: https://fourweekmba.com/pirate-metrics/• How Airbnb Proved That Storytelling Is the Most Important Skill in Design: https://www.inc.com/yazin-akkawi/the-surprising-technique-airbnb-uses-to-better-sell-an-experience.html• Jobs to Be Done: https://jtbd.info/• Demand-Side Sales 101: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987• When Coffee and Kale Compete: https://www.amazon.com/When-Coffee-Kale-Compete-products-ebook/dp/B07C7HH662• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788• Forget the Funnel: https://www.forgetthefunnel.com/customer-led-growth/book• Four Thousand Weeks: Time Management for Mortals: https://www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/B08XZY5ZF7• Shine Theory: https://www.shinetheory.com/• April Dunford's website: https://www.aprildunford.com/• SparkToro: https://sparktoro.com/ —In this episode, we cover:(04:33) Georgiana's background(07:03) Why funnels are antiquated (08:52) Better positioning and messaging to find the ideal customer(13:59) How Gia was inspired by Airbnb's storytelling(19:23) How to analyze what's successful and what to invest in(21:54) The ideal customer to learn from(26:37) How to choose which customer job to prioritize (32:21) Value moments in the customer relationship(36:45) Applying customer feedback (44:40) Metrics for measuring the customer's meaningful engagement (49:45) What's included in the messaging and positioning guidebook(51:15) Tips for messaging(54:13) Example of a customer job at SparkToro(55:58) What is the Jobs to Be Done framework?(59:50) Lightning round(1:04:18) How Gia manages her time—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

"Within 15 minutes of showing a driving range owner a video of what it could be they said, "Right, yeah, we're in. We'll happily be your early adopter". And once they came on as early adopters we spent hours and hours of time on the range, interviewing people showing them designs, showing them prototypes and getting push back." - Nick Longley, Co-Founder at Inrange Golf https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/t1lwQjmv.jpg "We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, "I'm not interested in this mobile thing. I want screens and I want games". And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free." Click on the image below to check out our extended conversation with Nick on our Youtube Channel (https://youtu.be/uIy6Br565pk)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AQBXuESA.jpg (https://youtu.be/uIy6Br565pk) You can also connect with Nick on his bio page (https://modgolf.fireside.fm/guests/nick-longley), along with checking out the Inrange website (https://www.inrangegolf.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3Cx5GaIS.png (https://www.inrangegolf.com/) ______________________________________________ We love and wear the premium, stylish golf accessories that Deuce (https://deuce.co/) offers up to take your golf look to the next level. Visit their website (https://deuce.co/) and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/6z8BeDeS.jpg (https://deuce.co/) ______________________________________________ On this episode Colin and Nick discuss the concept of the Technology Adoption Curve and where Inrange Golf currently sits on it. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2oqtNuiY.png Nick also references "Hooked: How to Build Habit-Forming Products" (https://www.amazon.ca/Hooked-How-Build-Habit-Forming-Products/dp/0670069329) by Nir Eyal, which is a book that has helped Inrange develop their game and experience design strategy. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/FksVKOGI.png Special Guest: Nick Longley - Co-Founder at Inrange® Golf.

We live in a world of habit-forming technology and constant distraction, but how can we harness the power of habit and limit these disruptive interruptions? Expert in behavioral design and bestselling author, Nir Eyal, has the answers. Nir's high-level understanding of how to motivate and manipulate human behavior is helpful for people looking to build habit-forming products, create habits that stick, and for those looking to become indistractable and lead more productive lives. In this episode, Hala and Nir chat about Nir's 4-step hook model to build habit-forming products, why habits are good for businesses, Nir's strategies to become indistractable, and why Nir considers indistractability the ultimate secret weapon.  Topics Include: - What is behavioral design? - The goal behind Nir's book Hooked - Defining what a habit is - Why are habits good for business?  - Four-step hook model  - How is the hook model different from traditional feedback loops? - Defining paid and earned triggers  - Lewin's Equation and why it's important that a product is easy to use  - The three different types of rewards - The five fundamental questions to build habit-forming products - Why did Nir write Indistractible? - Nir on why indistractability is the ultimate secret weapon - Four parts of the indistractable model  - And other topics… Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business. Sponsored By: Castbox - Listen and Subscribe to Young and Profiting on Castbox - https://youngandprofiting.co/castbox Credit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for you Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap Resources Mentioned: YAP Episode #34: How To Be Indistractable with Nir Eyal: https://www.youngandprofiting.com/34-how-to-be-indistractable-with-nir-eyal/  #YAPLive: Focus is the New Productivity with Nir Eyal and Ethan Kross on Clubhouse: https://www.youngandprofiting.com/yaplive-focus-is-the-new-productivity-with-nir-eyal-and-ethan-kross-on-clubhouse/  #YAPLive: Unlocking Peak Performance with Steven Kotler (Cut Version): https://www.youngandprofiting.com/yaplive-unlocking-peak-performance-with-steven-kotler/  Hooked by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788    Indistractable by Nir Eyal: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X/ Nir's Website: https://www.nirandfar.com/  Nir's LinkedIn: https://www.linkedin.com/in/nireyal/  Nir's Twitter: https://twitter.com/nireyal  Nir's Instagram: https://www.instagram.com/neyal99/?hl=en  Nir's Facebook: https://www.facebook.com/nirandfar/    Connect with Young and Profiting:  YAP's Instagram: https://www.instagram.com/youngandprofiting/     Hala's LinkedIn: https://www.linkedin.com/in/htaha/     Hala's Instagram:https://www.instagram.com/yapwithhala/     Hala's Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit megaphone.fm/adchoices

These days, we are constantly battling distractions. They're everywhere. There on our phones, our computers, and our slack channels. With our devices constantly demanding our attention, it seems harder to stay focused than ever before. Productivity experts Nir Eyal and Ethan Kross have studied the psychology behind distraction and have proven techniques to improve focus and productivity. By limiting distractions, you can increase your time and energy, and all areas of your life will benefit as a result. In this episode, Nir and Ethan share actionable tips you can implement today to eliminate distractions, increase focus, and live a more fulfilling life. Topics Include:  - Internal vs external distractions - Defining traction and distraction  - How self-compassion can aid in avoiding distraction and promoting focus  - The ten-minute rule - The three different categories of tools to help you regulate your mind - Harnessing discomfort to do hard things - Play as a tool to ward off distraction - The role of hope in quieting the mind - And other topics… Ethan Kross is an experimental psychologist, neuroscientist, and writer. He specializes in emotion and regulation, he is a professor of psychology and management at the University of Michigan. He is the founder and director of the University of Michigan's Emotion & Self-Control Laboratory.   Ethan is one of the foremost experts on emotion and regulation and has been interviewed about his research on news programs such as CBS Evening News, Good Morning America, Anderson Cooper Full Circle, and NPR's Morning Edition. His research has also been featured in The New York Times, The Wall Street Journal, The New Yorker, The New England Journal of Medicine, and Science. Ethan is the author of the bestseller Chatter: The Voice in Our Head, Why It Matters, and How to Harness It. Ethan graduated magna cum laude from the University of Pennsylvania and later earned his Ph.D. in Psychology from Columbia University.  Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business. Resources Mentioned: Chatter by Ethan Kross: https://www.ethankross.com/chatter/  Hooked by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788  Indistractable by Nir Eyal: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X/  #122 Harness Your Internal Chatter with Ethan Kross: https://www.youngandprofiting.com/122-harness-your-internal-chatter-with-ethan-kross/  #34: How To Be Indistractable with Nir Eyal: https://www.youngandprofiting.com/34-how-to-be-indistractable-with-nir-eyal/  FULL CLUBHOUSE EPISODE: https://www.youngandprofiting.com/yaplive-focus-is-the-new-productivity-with-nir-eyal-and-ethan-kross-on-clubhouse/  Social Media: YAP's Instagram: www.instagram.com/youngandprofiting   Hala's Linkedin: www.linkedin.com/in/htaha/   Hala's Instagram: www.instagram.com/yapwithhala   Website: www.youngandprofiting.com

Pru and Merry (both plotters) welcome the “ne plus ultra” of the pantsing world—glorious author Grace Burrowes—who offers brilliantly practical ways to nurture the creative process, provides “I want to be that when I grow up” wisdom on career paths and self-confidence, and leaves us with a welcome reminder that this is supposed to be fun. “If my hands are on the keyboard, a part of me is happy.”   Grace recommends that Pru reads "Hooked: How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover. Here's a link to the audiobook: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/

1st interview with Nir Eyal in Growth Mindset Podcast (https://www.growthmindsetpodcast.com/2021-nir-eyal) Wiser Than Yesterday podcast (https://www.wiserpod.com/) Hooked - how to build habit-forming products by Nir Eyal Nir Eyal is the author of a New York Times best selling book about consumer psychology and technology: "Hooked: How to Build Habit-Forming Products".He is a prominent figure in the silicon valley start up scene with specialist expertise in product development and consumer psychology. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. 4 parts: Trigger — A ‘trigger’ is the actuator of behavior; comes in two types — External and Internal Action — The behavior done in anticipation of a reward Variable Reward — Rewarding users by solving a problem, reinforcing their motivation for the action taken in the previous phase. Investment — This implies an action that improves the service for the next go-around. Books Try a free Audible trial of any book here (https://www.amazon.co.uk/Audible-Free-Trial-Digital-Membership/dp/B00OPA2XFG?tag=samharris48%E2%80%9321) Indistractable: How to Control Your Attention and Choose Your Life (https://www.amazon.co.uk/Indistractable-Control-Your-Attention-Choose/dp/B07SY9PD43/ref=sr_1_1?dchild=1&keywords=nir+eyal&qid=1619556339&s=audible&sr=1-1) Hooked: How to Build Habit-Forming Products (https://www.amazon.co.uk/Hooked-How-Build-Habit-Forming-Products/dp/B00HZOBOUO/ref=sr_1_2?dchild=1&keywords=nir+eyal&qid=1619556388&s=audible&sr=1-2) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Nico Vereecke.

What would you do if you could have back all of your unproductive hours? With today’s guest, you might get a good idea about how to achieve that. Nir Eyal is an educator and the best-selling author of, Hooked ( http://geni.us/hooked ) , and Indistractable: How to Control Your Attention and Choose Your Life ( http://geni.us/Indistractable ). For most of his career, he’s worked in the video gaming and advertising industries where he learned and applied the techniques used to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. I’m looking forward to having you jump in with us and learning from the man who wrote the program himself, how to reclaim your productivity and become Indistractable. Things you will learn in this episode: *[00:01 - 06:33] Opening Segment* * Sponsored ad * I introduce today’s guest Nir Eyal * Teacher, consultant, and writer * Intersection of psychology, technology, and business * Co-founder of 2 tech companies * Two-best selling books * Critically acclaimed writer * Be sure to check out Guestio ( https://www.google.com/search?client=safari&ie=UTF-8&oe=UTF-8&q=guestio&rls=en&safe=active ) and start booking influential guests today * Nir gives some background on himself * The field of behavioural design * How we can control our attention * Grew up clinically obese * Learning to gain control of food *[06:34 - 14:09] The Opposite of Distraction; Gaining Control of Discomfort* * Nir talks about how his battle with food taught him about distraction * Motivation to learn and gain control * Distraction vs. traction * Who to blame for distraction * Most distraction begins from within * The issue of emotion regulation; dealing with discomfort * This is something in your control * What you can and cannot control * Dealing with the discomfort * The fads behind mindfulness * Tactic vs. strategy * The strategies you can learn from the book * Distraction and traction; external and internal * Master the triggers first *[14:10 - 26:57] How to Become Indistractable* * Nir shares how he became who he is today * Going back to school * Becoming a blogger * Networking to become an educator * Writing his first book * Why Nir went back to school * The goal to go after Silicon Valley * Selling things made out of bits rather than atoms * A word from our sponsor [18:15] * What’s on the horizon for Nir * Helping the world become Indistractable * The parallels of overeating and technology * It’s time to stop blaming the products * Responsibility vs. Blame * These things are not your fault, they are your responsibility * You are way more powerful than you think * Our level of connection and disconnection today * Making time for traction * Turning value into Time * Knowing what you’re distracted from * The real problem with loneliness * Book time for real connection *[26:58 - 35:16] Closing Segment* * Who you know, or What you know? * Depends on the area of professional advancement * One can lead to the other * A relationship that changed your life? * Meeting his wife * Nir talks about his investment portfolio * Nir’s ‘Office Hours’ * ThE RaNDoM RoUnD * How to reach out to Nir * Links below * Final words *Tweetable Quotes:* “The opposite of Distraction is not Focus; the opposite of Distraction is Traction. Traction is any action that moves you towards what you want to do.” - Nir Eyal “You are way more powerful than you think… we control these technologies rather than them controlling us.” - Nir Eyal “You can’t call something a distraction unless you know what you got distracted FROM.” - Nir Eyal *Resources Mentioned:* * Indistractable: How to Control Your Attention and Choose Your Life ( https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X ) * Hooked ( https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/ref=sr_1_1?dchild=1&keywords=hooked+nir+eyal&qid=1610973000&s=books&sr=1-1 ) You can connect with Nir on LinkedIn ( https://www.linkedin.com/in/nireyal ) and Twitter ( https://twitter.com/nireyal?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor ). Check out his website https://www.nirandfar.com to learn even more about the blog. Did you love the value that we are putting out in the show? *LEAVE A REVIEW* and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischapel.com/makemypodcast ( https://travischappell.typeform.com/to/kmf5p4 ) and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com ( https://travischappell.com/ ).  You can connect with me on Facebook ( https://www.facebook.com/travis.chappell15 ) , Instagram ( https://www.instagram.com/travischappell/ ) , and Twitter ( https://twitter.com/traviscchappell?lang=en ). Be sure to join The Lounge ( https://www.facebook.com/groups/byncommunity ) to become part of the community that’s setting up REAL relationships that add value and create investments. 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On this episode I discuss with Ashley his entrepreneurship journey, travelling to over 50 + countries and 250 + cities. Ashley has launched multiple successful startups and worked alongside multiple founders and entrepreneurs. He shares all his lessons he learnt from becoming an entrepreneur at a very early age. Ashley Rahul Martis ~MrMartis~ is an avid entrepreneur and networker. He has travelled across the world from Toronto, to New York, London, Kuwait, Banglore, San Francisco and many more.Ash is the founder of StartupFuel, the ultimate global startup platform: with all the resources and connections to help your startup succeed, StartupFuel is the ultimate small business partner. StartupFuel has now 1000+ businesses registered from 250+ cities in 50+ countries and growing fast.Here are few other things that we discuss on the podcastValue of networking and how to do it effectivelyHow to try things in sprintsHow to navigate a tech ecosystemHow to deal with the uncertainties of entrepreneurshipBook recommendation:-Decoding Silicon Valley - Jonathan C. Hooked - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00LMGLXTS Podcast recommendation:-20 min VCConnect with Ashley:-https://www.linkedin.com/in/martis/Ashley’s email is in the audio. https://twitter.com/MrMartishttps://www.startupfuel.com If you enjoyed this episode then please subscribe, I will be interviewing other successful founders and investors to provide you a shortcut to success.Follow instagram:- https://www.instagram.com/wantmoneygotmoney/

Have you ever found yourself looking at someone else's “success”, like a big property portfolio or a nice car... And thought… “Why haven't I been able to do that?” When you compare your accomplishments with other people's, does it make you feel inadequate or inferior? Or, do you rely on social ‘likes' and number of followers to feel good about yourself? If so, this episode will definitely make an impact. You see, you have to understand that in order to attain true happiness and success, you have to stop feeding your ego with these metrics… And realise that if you play the comparison game, you'll never be content.   Today, we have a meaningful, eye-opening episode that will help you start focusing on what matters… We talk about the ego metric and why you need to examine it... Where to seek fulfillment in life... Why you are the hero of your own story... And heaps more. See you on the inside!   In this episode, we cover: What is an ego metric and why does it matter? [08:01] ‘Better' is a qualitative piece you need to define [11:14] Ego metrics are addictive and leads you to chase the wrong goals [15:00] You won't know if you're doing good if you don't measure [17:48] How to know if your goal is a healthy goal [20:38] To know if your goal matters, you need to understand the ‘why' [22:36] Why don't people dig beyond the ego metric? [27:27] Fulfillment comes from the inside [30:15] No one else is keeping score of your own life [32:08] You're the biggest hero in your own story, not someone else's [33:45] People get self-conscious because of their inherent nature for prejudice [35:18] We're all running towards something, but no one else is running with us [36:58] You can become your own champion [38:03] Time well-spent gives people the most happiness [40:13] If you play the comparison game, you will never be happy [42:06] The key to happiness is to know you're doing your best [44:21] There's no force on Earth that's more damaging than the opinions of others [46:03]   Link/s from the show: Hooked - Nir Eyal (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788)    Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity) Dashdot Buyers Agents Website (https://www.dashdot.com/au/)   Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.as.me/discoverycall)   If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Bu bölümümüzde kariyerine firmalara danışmanlık yaparak başlayıp, sonrasında Prosoftly ve Corvisio adlı iki yazılım firmasını kuran Alkan Balkaya'yı ağırladık.Danışmanlıktan yazılım dünyasına geçmek isteyenlerin bu bölümü dinlemelerini öneririz.Bölümde Geçen Linkler ve Terimler:PSA: https://en.wikipedia.org/wiki/Professional_services_automationOKR: https://corvisio.com/what-is-okr/Nir Eyal: Hooked - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788Corvisio: https://corvisio.com/Prosoftly: https://www.prosoftly.com/Albert Solino: http://albertsolino.com/Alkan Balkaya - https://www.linkedin.com/in/alkanbalkaya/00:50 Alkan Balkaya Kimdir?06:35 musteribul.com Hikayesi09:45 Albert Solino Nasıl Başladı18:45 Danışmanlıktan Sonra Neden SaaS’a Girildi?33:09 Albert Solino Müşterileri Yazılımın İlk Kullanıcıları Oldu Mu?36:50 Prosoftly ve Corvisio Ne Yapar?41:45 Kod Yazmaya Ne Zaman Başladı?44:45 Müşteriler Nasıl Bulundu?53:14 Müşteri Sayısı - Ülke Dağılımları55:05 Yakın Zaman Planları

Adi Zief-Balteriski is a behavioral science expert in the field of community, technology and consumer behavior. She is a researcher in the field of well-being and holds a Ph.D. in clinical psychology, L.L.B in Law and B.A in Business and IT. Adi states that making a positive impact on people's lives has been her life-long passion. She spent the past few years building products to increase people's well-being and positive experiences. She has been advising startups in well-being sphere and recently founded her first startup MyKumbaya. During the episode, we mentioned these: Adi's start up with Chen Levanon - www.mykumbaya.com Adi's email for further questions - Adi@mykumbaya.com Megagon Labs - megagon.ai Adi recommends following Lenny Rachitsky on LinkedIn: linkedin.com/in/lennyrachitsky ; medium.com/@lennysan Adi also recommends following Nir Eyal and reading his book, 'Hooked': linkedin.com/in/nireyal Book: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00LMGLXTS EPISODE IS IN ENGLISH Episode music: "Dream Catcher",  Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0. http://creativecommons.org/licenses/by/3.0/ --- Send in a voice message: https://anchor.fm/macademia/message

My wonderful guest this week is Efua Akumanyi, CTO & Co-Founder at Furnishful, the new platform to discover and shop for furniture online. Efua is on a mission to make shopping for home furnishings a more inspired and creative process, by bringing your favourite homeware brands together in one place. With Furnishful, you can create inspiration boards, discover beautiful pieces and shop from thousands of home décor items. Finally, a shoppable Pinterest! In this episode, we talk about how Efua has bootstrapped her business over the last three years and what she has learnt along the way. We discuss the principles of addictive technology, using tech for good and how Efua wants to empower women to upskill their technical abilities to better serve their businesses. We talk about failure, mentorship and working with your life partner! Enjoy! Join in the conversation online using #THEWOTPOD on Twitter https://twitter.com/TheWotPod and Instagram https://www.instagram.com/thewotpod/. Chapters: 00:00 Episode Taster 00:28 Chapter 1: From Developer to Co-Founder 09:10 Chapter 2: Creating an Affiliate Business Model 15:36 Chapter 3: Incubators, Funding and Upskilling 20:10 Chapter 4: Networking and VC Office Hours 23:59 Chapter 5: Building Healthy Tech 28:28 Chapter 6: Relationships and Personal Finances 36:21 Chapter 7: Bring Your Best Self Episode resources: Positive Planet - https://positiveplanetuk.com/ The Lean Startup by Eric Ries - https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/B005MM7HY8/ Hooked by Nir Eyal - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/ Find out more about Efua Akumanyi and Furnishful: https://www.furnishful.co.uk https://www.instagram.com/furnishful/ https://www.pinterest.co.uk/furnishful/ https://twitter.com/Furnishful https://twitter.com/efuaakumanyi https://www.instagram.com/efuaakumanyi/ Connect with your host, Frankie Cotton: https://frankiecotton.com https://twitter.com/FrankieCotton_ https://www.instagram.com/frankiecotton_/

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. His most recent book, Indistractable, focuses on maximizing productivity by minimizing distraction. Nir aims to answer the question of why we don't do the things we know we're supposed to do. Join us for this discussion to gain insight into the world of distraction, addiction and intention.Nir writes a blog which you can find at www.NirandFar.comNir Eyal is the author of Hooked: How to Build Habit Forming Products as well as his most recent publication, Indistractable: How to Control Your Attention and Choose Your Life See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/the-unmistakable-creative-podcast.

Experience This Episode 35: Digital Voyeurism ________________________________________________________________ The idea of watching other people living their lives is not new. The explosion of reality shows through the medium of television is perhaps the most obvious example, but more recently social media has made digital voyeurism accessible and therefore even more prevalent. Alan Watts, a British-American philosopher who interpreted and popularized Eastern philosophy for a Western audience, described this idea of technology isolating people over 50 years ago in his talk titled 'Awakenings'. Watch the video here: https://www.youtube.com/watch?v=9miTS53auUk&t=429s In fact, there is a whole range of new-age businesses who are purposefully engineering their products to get you hooked, as described by Nir Eyal in his book 'Hooked' (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788). Is the rise of digital voyeurism a harmless addiction or does it have far more severe consequences for our society as a whole? - Why do people watch other people's lives? (7:31) - Missing an event because of voyeurism (8:39) - See Vienna, not #Vienna (9:32) - At Coachella but not to experience it (10:45) - Is Netflix Voyeurism? (17:49) - Escaping Voyeurism (22:33) - The Pricetag of Voyeurism (24:39) ________________________________________________________________ Leave some feedback: • What should we talk about next? Please let us know on Twitter - twitter.com/rumjog or in the comments below. • Enjoyed this episode? Let us know your thoughts in the comments, and please be sure to subscribe. ⚡️ Subscribe to Podcast: Google Play: bit.ly/2F2FAB4 iTunes: apple.co/2F2qpHV Spotify: spoti.fi/2CnC0Rt Stitcher: bit.ly/2W1rHtJ SoundCloud: bit.ly/2O7fOQ5

Shikhil Sharma is the CEO and Co-Founder of the company Astra by Czar Securities.ShikhilLinkedin - https://www.linkedin.com/in/shikhil-sharma/Twitter - https://twitter.com/shikhilsharmaGet Astra - https://www.getastra.com/NIIT - https://www.niituniversity.in/Hooked - https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788Evil by Design - https://www.amazon.com/Evil-Design-Interaction-Lead-Temptation/dp/1118422147GetAstra. https://www.getastra.com/Czar Securities - https://www.getastra.com/Autobiography of a Yogi - https://www.amazon.com/Autobiography-Self-Realization-Fellowship-Paramahansa-Yogananda/dp…Hubspot Acamy - https://academy.hubspot.com/certificationHubspot - https://www.hubspot.com/Youtube - https://www.youtube.com/channel/UCJwBK-a3C37xVdNfj6cuTgQPlaylist - https://www.youtube.com/playlist?list=PLza3dfku9-VWoje1vUe63nNmgX-yyPeWO See acast.com/privacy for privacy and opt-out information.

Show Notes:* Singleton Notes: https://cocoacasts.com/what-is-a-singleton-and-how-to-create-one-in-swift/* Extension Notes: https://www.andrewcbancroft.com/2015/04/22/3-nuances-of-swift-extensions/#extension-visibility* “Hooked” is the book I was trying to think of about getting your users addicted to your app. https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00LMGLXTSBlind Love Dub by Jeris (c) copyright 2017 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/VJ_Memes/55416 Ft: Kara Square (mindmapthat)

We reveal the resurrection of the phone and how call tracking software is changing the reporting game with Ryan Shank, CEO of Phonewagon! Unearth the value of phone calls, what myths get punched in the face, the call tracking black hole, and how goals are like goldfish (we're gonna need a bigger bowl!) Incredible takeaways from this show: There was a gap in marketing & sales for phone tracking Phone calls convert 3x higher than web leads Phone is not dead! 70% of searches happen on a mobile device  Self-discipline & consistency aid in success People want options to live chat, call, or fill out a form Be prepared to BLOW UP the product roadmap Links Phonewagon website: https://phonewagon.com/ YouTube channel: https://www.youtube.com/c/RyanShank Twitter: @ryanashank Blog post: https://blog.kissmetrics.com/built-and-launched-a-saas-company/ Slight Edge by Jeff Olson:  https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 The Compound Effect by Darren Hardy: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X Extreme Ownership by Jocko Willink & Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2 Hooked: How to Build Habit-Forming Products by Nir Eyal:  https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788

Today, the Finaeo team interviews Howard Kettner about how he built an immensely successful benefits business and then sold it. We discuss the tips and tricks that helped him start out, as well as where he thinks insurance advice is going. Also, as promised, here are the articles & books mentioned in the podcast: Hooked - Nir Eyal (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/) The Motivation Manifesto - Brendan Bruchard (https://www.amazon.ca/dp/B00MVBIY22/) #AskGaryVee - Gary Vaynerchuk (https://www.amazon.ca/dp/B00Z71HW8A/) Why I Don't Want to Have Coffee With You - Gene Marks (https://www.entrepreneur.com/article/244370)

01:32 - Redefining Directives Ben Nadel: Don't Blindly Isolate All The Scopes In AngularJS Directives “Priority” in Directives ngInclude Faking Them Out Foo Directive 16:42 - Why Would You EVER Use the Precompile Function? Link Function The nitty-gritty of compile and link functions inside AngularJS directives Compile Function: $compile Transclude Function ngIf ngRepeat 24:14 - When Should You REALLY Use Isolated Scope? Ben Nadel: Using Isolate Scope In Directives In AngularJS Understanding Scopes New Directives in Angular 2: Component Directive Decorator Directive ngClick ngShow ngHide   Template Directive (Structural Directive) ngRepeat Other Resources Joe’s Pluralsight Course: AngularJS Directives Fundamentals Tips Watch Ward’s course (Testing Techniques in Angular) when it comes out. (Joe) The Ionic Framework and Lukas Reubbelke: Ionic ProTips for the Awesome and Lazy Developer (Lukas) Picks Instrumentalities of the Night Book Series by Glen Cook (Joe) David East: An Angular2 Todo App: First look at App Development in Angular2 (Ward) Hooked: How to Build Habit-Forming Products by Nir Eyal (Lukas) American Sniper by Chris Kyle, Scott McEwen, and Jim De Felice (Chuck) Tips Watch Ward’s course (Testing Techniques in Angular) when it comes out. (Joe) The Ionic Framework and Lukas Reubbelke: Ionic ProTips for the Awesome and Lazy Developer (Lukas) News Announcing: ng-vegas!!! May 7th-8th at the Westin Lake Las Vegas Resort. Early bird tickets go on sale at 12:00 noon PST on March 3rd, 2015 and will be $700. Regular tickets go on sale at 12:00 noon PST on March 12th, 2015 and will be $800. Call For Presenters (CFPs) close on March 7th, 2015 at midnight.

01:32 - Redefining Directives Ben Nadel: Don't Blindly Isolate All The Scopes In AngularJS Directives “Priority” in Directives ngInclude Faking Them Out Foo Directive 16:42 - Why Would You EVER Use the Precompile Function? Link Function The nitty-gritty of compile and link functions inside AngularJS directives Compile Function: $compile Transclude Function ngIf ngRepeat 24:14 - When Should You REALLY Use Isolated Scope? Ben Nadel: Using Isolate Scope In Directives In AngularJS Understanding Scopes New Directives in Angular 2: Component Directive Decorator Directive ngClick ngShow ngHide   Template Directive (Structural Directive) ngRepeat Other Resources Joe’s Pluralsight Course: AngularJS Directives Fundamentals Tips Watch Ward’s course (Testing Techniques in Angular) when it comes out. (Joe) The Ionic Framework and Lukas Reubbelke: Ionic ProTips for the Awesome and Lazy Developer (Lukas) Picks Instrumentalities of the Night Book Series by Glen Cook (Joe) David East: An Angular2 Todo App: First look at App Development in Angular2 (Ward) Hooked: How to Build Habit-Forming Products by Nir Eyal (Lukas) American Sniper by Chris Kyle, Scott McEwen, and Jim De Felice (Chuck) Tips Watch Ward’s course (Testing Techniques in Angular) when it comes out. (Joe) The Ionic Framework and Lukas Reubbelke: Ionic ProTips for the Awesome and Lazy Developer (Lukas) News Announcing: ng-vegas!!! May 7th-8th at the Westin Lake Las Vegas Resort. Early bird tickets go on sale at 12:00 noon PST on March 3rd, 2015 and will be $700. Regular tickets go on sale at 12:00 noon PST on March 12th, 2015 and will be $800. Call For Presenters (CFPs) close on March 7th, 2015 at midnight.

01:32 - Redefining Directives Ben Nadel: Don't Blindly Isolate All The Scopes In AngularJS Directives “Priority” in Directives ngInclude Faking Them Out Foo Directive 16:42 - Why Would You EVER Use the Precompile Function? Link Function The nitty-gritty of compile and link functions inside AngularJS directives Compile Function: $compile Transclude Function ngIf ngRepeat 24:14 - When Should You REALLY Use Isolated Scope? Ben Nadel: Using Isolate Scope In Directives In AngularJS Understanding Scopes New Directives in Angular 2: Component Directive Decorator Directive ngClick ngShow ngHide   Template Directive (Structural Directive) ngRepeat Other Resources Joe’s Pluralsight Course: AngularJS Directives Fundamentals Tips Watch Ward’s course (Testing Techniques in Angular) when it comes out. (Joe) The Ionic Framework and Lukas Reubbelke: Ionic ProTips for the Awesome and Lazy Developer (Lukas) Picks Instrumentalities of the Night Book Series by Glen Cook (Joe) David East: An Angular2 Todo App: First look at App Development in Angular2 (Ward) Hooked: How to Build Habit-Forming Products by Nir Eyal (Lukas) American Sniper by Chris Kyle, Scott McEwen, and Jim De Felice (Chuck) Tips Watch Ward’s course (Testing Techniques in Angular) when it comes out. (Joe) The Ionic Framework and Lukas Reubbelke: Ionic ProTips for the Awesome and Lazy Developer (Lukas) News Announcing: ng-vegas!!! May 7th-8th at the Westin Lake Las Vegas Resort. Early bird tickets go on sale at 12:00 noon PST on March 3rd, 2015 and will be $700. Regular tickets go on sale at 12:00 noon PST on March 12th, 2015 and will be $800. Call For Presenters (CFPs) close on March 7th, 2015 at midnight.