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What does a quartet of mutated turtles with ninja skills, and, a group of sexy male strippers on a raunchy road to glory, have in common? Digging in to the archives of previous episodesThis week on THE MOVIE CONNECTION, we ask:Jacob watched "Magic Mike XXL"(4:08) (Directed by, Gregory Jacobs. Starring, Channing Tatum, Joe Manganiello, Jada Pinkett Smith...)KC watched "Teenage Mutant Ninja Turtles 2: The Secret of the Ooze"(35:23) (Directed by, Michael Pressman. Starring, Paige Turco, Ernie Reyes, Jr., David Warner...)Talking Points include:"La Bare" DocumentarySequelsDigital vs Analog movie magicAnd more!!Send us an e-mail to say hello: movieconnectionpodcast@gmail.comFollow us on ⁠Instagram⁠Check out more movie reviews from Jacob on ⁠Letterboxd⁠Subscribe at ⁠Apple Podcasts⁠Cover image by ⁠Austin Hillebrecht⁠ and KC SchwartzOpening and closing themes courtesy of TelevisionTunes.com

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IntroductionWhile exploring drunkenness in the Talmud Yerushalmi in episode #163 of The Jewish Drinking Show, it was fascinating to read that saying the Shema might be problematic. As such, the 168th episode of The Jewish Drinking Show explores an historical overview of halakhic writings on the topic of saying Shema while drunk.Source SheetThe source sheet for this episode is available here.Time Stamps0:00 Welcome0:11 Introduction to the Topic0:56 Talmudic Text2:51 Medieval Rabbinic Authorities (Rishonim)8:59 16th Century Rabbis20:58 17th-18th Century Rabbis21:12 19th-20th Century Rabbis32:30 Q&A38:15 Thank you37:46 L'ḥayyim“Drinks and Discussion”-style EpisodesThis episode is the 14th "Drinks and Discussion"-style episode of The Jewish Drinking Show on various topics led by Rabbi Drew:Drunken Shema - Episode #168 (This episode)Drunken Birkat HaMazon - Episode #167Drunkenness in the Babylonian Talmud, Part 2 - Episode #166Drunkenness in the Babylonian Talmud, Part 1 - Episode #165Drunkenness in the Talmud Yerushalmi - Episode #164Drunkenness in Early Rabbinic Literature - Episode #163Dukhening Under the Influence - Episode #161Drinking Between Glasses of Wine at the Passover Seder - Episode #154The Purim Katan Episode – Episode #151Drinking During Mourning – Episode #150Drinking In/Out of Sukkot – Episode #142A Significant Rabbinic Discussion on Wine & Drinking: Eruvin 64-65 – Episode #47Drinking During the Ten Days of Repentance: An Introduction – Episode #44Drinking During the Nine Days – Episode #40Support the showThank you for listening!If you have any questions, suggestions, or more, feel free to reach out at Drew@JewishDrinking.coml'chaim!

IntroductionWhile exploring drunkenness in the Talmud Yerushalmi in episode #163 of The Jewish Drinking Show, it was fascinating to read that blessing the birkat hamazon might be problematic. As such, the 167th episode of The Jewish Drinking Show explores an historical overview of halakhic writings on the topic of blessing birkat hamazon while drunk.Source SheetThe source sheet for this episode is available here.Time Stamps0:00 Welcome0:17 Talmudic Text2:20 Medieval Rabbinic Authorities (Rishonim)6:35 16th Century Rabbis13:47 17th-18th Century Rabbis28:46 Late 19th Century Rabbis37:07 Wrapping-up37:46 L'ḥayyim“Drinks and Discussion”-style EpisodesThis episode is the 13th "Drinks and Discussion"-style episode of The Jewish Drinking Show on various topics led by Rabbi Drew:Drunken Birkat HaMazon - Episode #167 (This episode)Drunkenness in the Babylonian Talmud, Part 2 - Episode #166 (This episode)Drunkenness in the Babylonian Talmud, Part 1 - Episode #165Drunkenness in the Talmud Yerushalmi - Episode #164Drunkenness in Early Rabbinic Literature - Episode #163Dukhening Under the Influence - Episode #161Drinking Between Glasses of Wine at the Passover Seder - Episode #154The Purim Katan Episode – Episode #151Drinking During Mourning – Episode #150Drinking In/Out of Sukkot – Episode #142A Significant Rabbinic Discussion on Wine & Drinking: Eruvin 64-65 – Episode #47Drinking During the Ten Days of Repentance: An Introduction – Episode #44Drinking During the Nine Days – Episode #40Support the showThank you for listening!If you have any questions, suggestions, or more, feel free to reach out at Drew@JewishDrinking.coml'chaim!

IntroductionEver wondered how our Talmudic rabbis discussed or otherwise considered drunkenness? The 165th episode of The Jewish Drinking Show considers drunkenness in earlier sources in the Babylonian Talmud.Source SheetThe source sheet for this episode is available here.Time Stamps0:00 Welcome0:12 Introduction0:50 Tannaitic Texts on Drunkenness (1st-2nd centuries)9:40 Early Amoraic Texts on Drunkenness (3rd century)39:37 Conclusion42:12 Thank you & l'chaim“Drinks and Discussion”-style EpisodesThis episode is the eleventh "Drinks and Discussion"-style episode of The Jewish Drinking Show on various topics led by Rabbi Drew:Drunkenness in the Babylonian Talmud, Part 1 - Episode #165 (This episode)Drunkenness in the Talmud Yerushalmi - Episode #164Drunkenness in Early Rabbinic Literature - Episode #163Dukhening Under the Influence - Episode #161Drinking Between Glasses of Wine at the Passover Seder - Episode #154The Purim Katan Episode – Episode #151Drinking During Mourning – Episode #150Drinking In/Out of Sukkot – Episode #142A Significant Rabbinic Discussion on Wine & Drinking: Eruvin 64-65 – Episode #47Drinking During the Ten Days of Repentance: An Introduction – Episode #44Drinking During the Nine Days – Episode #40Support the showThank you for listening!If you have any questions, suggestions, or more, feel free to reach out at Drew@JewishDrinking.coml'chaim!

IntroductionEver wondered how our Talmudic rabbis discussed or otherwise considered drunkenness? The 164th episode of The Jewish Drinking Show considers drunkenness in the Talmud Yerushalmi.Source SheetThe source sheet for this episode is available here. “Drinks and Discussion”-style EpisodesThis episode is the tenth "Drinks and Discussion"-style episode of The Jewish Drinking Show on various topics led by Rabbi Drew:Drunkenness in the Talmud Yerushalmi - Episode #164 (This episode)Drunkenness in Early Rabbinic Literature - Episode #163Dukhening Under the Influence - Episode #161Drinking Between Glasses of Wine at the Passover Seder - Episode #154The Purim Katan Episode – Episode #151Drinking During Mourning – Episode #150Drinking In/Out of Sukkot – Episode #142A Significant Rabbinic Discussion on Wine & Drinking: Eruvin 64-65 – Episode #47Drinking During the Ten Days of Repentance: An Introduction – Episode #44Drinking During the Nine Days – Episode #40Support the showThank you for listening!If you have any questions, suggestions, or more, feel free to reach out at Drew@JewishDrinking.coml'chaim!

IntroductionEver wondered how our early rabbis discussed or otherwise considered drunkenness? The 163rd episode of The Jewish Drinking Show considers drunkenness in the Mishnah, the Tosefta, and Midreshei Halakhah.Source SheetsSource sheets for this episode are available:Drunkenness in the MishnahDrunkenness in the ToseftaDrunkenness in Midreshei HalakhahTime Stamps0:00 Welcome0:12 Introduction0:48 Drunkenness in the Mishnah13:00 Drunkenness in the Tosefta26:37 Drunkenness in Midreshei Halakhah37:08 Conclusion38:44 l'chaim“Drinks and Discussion”-style EpisodesThis episode is the ninth "Drinks and Discussion"-style episode of The Jewish Drinking Show on various topics led by Rabbi Drew:Drunkenness in Early Rabbinic Literature - Episode #163 (This episode)Dukhening Under the Influence - Episode #161Drinking Between Glasses of Wine at the Passover Seder - Episode #154The Purim Katan Episode – Episode #151Drinking During Mourning – Episode #150Drinking In/Out of Sukkot – Episode #142A Significant Rabbinic Discussion on Wine & Drinking: Eruvin 64-65 – Episode #47Drinking During the Ten Days of Repentance: An Introduction – Episode #44Drinking During the Nine Days – Episode #40Support the showThank you for listening!If you have any questions, suggestions, or more, feel free to reach out at Drew@JewishDrinking.coml'chaim!

IntroductionWith this season featuring the majority of providing of the priestly blessing amongst many diasporic Ashkenazic communities, the 161st episode of The Jewish Drinking Show focusses on providing this blessing under the influence of alcohol - what are the parameters for doing so?SourcesTextual sources for this episode are available online here.“Drinks and Discussion”-style EpisodesThis episode is the eighth "Drinks and Discussion"-style episode of The Jewish Drinking Show on various topics led by Rabbi Drew:Dukhening Under the Influence - Episode #161 (this episode)Drinking Between Glasses of Wine at the Passover Seder - Episode #154The Purim Katan Episode – Episode #151Drinking During Mourning – Episode #150Drinking In/Out of Sukkot – Episode #142A Significant Rabbinic Discussion on Wine & Drinking: Eruvin 64-65 – Episode #47Drinking During the Ten Days of Repentance: An Introduction – Episode #44Drinking During the Nine Days – Episode #40Support the showThank you for listening!If you have any questions, suggestions, or more, feel free to reach out at Drew@JewishDrinking.coml'chaim!

Elizabeth Wharton Drexel was a quintessential ingenue of the Gilded Age. Eventual heiress to the Drexel banking fortune, elegant and sophisticated, Elizabeth married but was widowed unexpectedly. But she married again, this time to Harry Symes Lehr, a bon vivant and social playboy.  But she soon learned her life was to become a reality far from what she ever expected. This episode tells the story of Elizabeth Drexel and Harry Lehr along with the world in which they lived.  In 1935, after Harry's death, Elizabeth wrote what we would perhaps today call a "tell all" memoir -- King Lehr and the Gilded Age -- recounting the challenges of her marriage but also the frivolity and froth of the Gilded Age from her own observances as an up-close participant. Her observances are some of the most acute and incisive we have on the period. Visit the Gilded Gentleman website for more information and episodesThis episode was edted by Kieran Gannon

Look, let's face it, our industry can have a bad reputation.And I can see why. Just scroll through YouTube or social media and you'll see self-appointed gurus shouting about tricks and hacks and shortcuts.But sustainably successful marketing is not about shortcuts, it's about digging into the very essence of what it means to be a human being.Sounds pompous, I know, but hear me out.Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects authentically with people's experiences, desires, and needs.So when I read this lesson in a podcast guest application – ‘marketing is often about showcasing human truths' – I knew I had found a kindred spirit I wanted to sit down with and learn from Karuna Rawal, CMO and CRO, Nature's Fynd [https://www.naturesfynd.com/].Nature's Fynd has raised $500 million in funding since its founding in 2012. Backers include celebrity investors like Jeff Bezos, Bill Gates, Al Gore, and Jack Ma; along with institutional investors like SoftBank and Blackstone.Rawal leads a team of 17 across Marketing, Sales, PR, Innovation, Culinary, Business Development and Creative – plus three agencies. Startups run fast and lean, she says.Here are some lessons from Rawal that emerged in our discussion:Marketing is often about showcasing human truthsWhere there's a will, there's a wayMarketing matters, even for legacy brandsSet a high bar for quality customer experiencesAlways choose to do the harder right thing than the easy wrong thing Align strategy with creativityDiscussed in this episodeCraft an AI strategy that resonates with your customers' human truth. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive [https://intensives.meclabsai.com/] (from MarketingSherpa's parent organization).Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://www.marketingsherpa.com/article/interview/marketing-not-about-you]Content and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) [https://www.marketingsherpa.com/article/interview/content]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://www.marketingsherpa.com/article/interview/CMO]Get more episodesThis article is distributed through the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://www.marketingsherpa.com/newsletters] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Be careful you don't engage in marketing color by numbers so to speak. It's easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook what that infrastructure should be for. This is just marketing color by numbers.So I love this lesson from my latest guest – ‘Embed creative within your business model.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Diego Osorio, Founder & Chief Creative Office, Lobos 1707 Tequila.Lobos 1707 is a privately held company. Investors include Lebron James, Anthony Davis, Draymond Green, and Rich Paul. It has had a product in market for three years. Osorio oversees a team of 100, and directly manages a leadership team of 13 people and a nine-person marketing department.To dive deeper into Osorio's strategies and gain actionable insights for your marketing journey, listen to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingHere are some lessons from Osorio that emerged in our discussion.Authenticity should be at the core of a brand Embed creative within your business model Break down the barriers of titlesGrab the tiger by the tailBuild something you'll be proud ofPressure is a privilegeDiscussed in this episodeAI Guild (https://join.meclabsai.com/)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand's content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) (https://www.marketingsherpa.com/article/interview/creative-marketing)How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)Marketing Career: Can you explain your job to a six-year-old? (https://marketingexperiments.com/value-proposition/marketing-job)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Who is your ideal customer? And how does your brand serve them?Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets.But all marketing beings by asking… who is the ideal customer? And how does our brand serve them?So I loved a lesson I recently read in a podcast guest application – ‘Take the time to understand your target audience deeply and your value proposition.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I sat down with Kristen Stevens, Senior Marketing Manager for the US, at the Marine Stewardship Council. (https://www.msc.org/)The Marine Stewardship Council is a nonprofit organization that was formed by the World Wildlife Fund and Unilever. It reported £32.73 million of total income in its most recent fiscal year ending in March 2023, which equates to roughly $41.3 million – 19% of the world's wild fisheries are engaged in the MSC program.In 2023, Stevens oversaw 58 co-marketing campaigns for the MSC.Stories (with lessons) about what she made in marketingHere are some lessons from Stevens that emerged in our discussion.Turn critical feedback into your strength / learn to thrive in ambiguityThe importance of a 'hero' metric that you and team work towardTake the time to understand your target audience deeply and your value propositionBalance the lending and borrowing of trust and credibility in partnershipsPresent research with clear narrative arcs and actionable takeawaysStructure feedback requests with specific lenses and pointed questionsDiscussed in this episodeAI Quick Win Intensive – Get help building an artificial intelligence strategy that aligns with your brand's value proposition. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (https://intensives.meclabsai.com/) from MarketingSherpa's parent organization.Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won't get you very far (https://www.marketingsherpa.com/article/interview/data)Customer Value: The 4 essential levels of value propositions (https://marketingexperiments.com/value-proposition/levels-of-value-propositions)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Where do you see yourself in five years?I always hated this interview question. It's not that I'm against planning; it's that I'm for flexibility. And I don't want to get trapped in a five-year plan.I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise.So a lesson from this episode's guest really resonated with me – ‘be open to where your path takes you.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Melinda Marchesi, Chief Marketing Officer, Prosper Marketplace (https://www.prosper.com/).Since its founding in 2005, Prosper Marketplace has originated $28 billion in loans for two million customers. Prosper Marketplace is backed by leading investors including Francisco Partners, Institutional Venture Partners, Third Point, and Jefferies.Marchesi manages a team of 30 and a $50 million marketing budget at Prosper. Throughout her career, she has managed teams as small as five and as large as thousands, and marketing budgets from $20 million to hundreds of million dollars.Stories (with lessons) about what she made in marketingHere are some lessons from Marchesi that emerged in our discussion.Be open to where your path takes youMarketing can lead to many other thingsKnow the numbers and how your work impacts themSurround yourself with people who are smarter than youRespect people's lives outside of workWhat are YOU going to do about it?Passion and curiosity fuel the best workDiscussed in this episodeGet a Quick Start AI Productivity Kit when you apply for your free three-month scholarship to the AI Guild (https://join.meclabsai.com/) – courtesy of MeclabsAI, MarketingSherpa's parent company.Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)The Data Pattern Analysis: 3 ways to turn info into insight (https://marketingexperiments.com/digital-analytics/episode-2-using-data-as-a-force-for-the-good)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

You can't do everything. So you essentially have to make some ‘bets,' for lack of a better word. What is going to have the biggest impact with your audience?Focus your energy and budget there, to make the biggest splash you can.OK, that's a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're gonna be a bear, be a Grizzly.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I sat down with Clinton Bonner, Vice President of Marketing, Launch by NTT Data (https://launch.nttdata.com/).Launch by NTT Data is owned by NTT, a publicly traded company. It most recently reported annual revenue of over 13 trillion Yen, roughly equal to $85 billion at current exchange rates.Bonner manages a team of 10 and a $5 million to $10 million marketing budget. Stories (with lessons) about what he made in marketing:Empower your team with top designersThink, build, and scale like a product ownerIf you're gonna be a bear, be a Grizzly Trust great creative peopleDon't be afraid to let the deep work be the starDiscussed in this episodeGet a Scenario Analysis with this command in MeclabsAI.com (it's free to get started): /SNA analyze [specific scenario] for conversion rate impacts and suggest strategiesMeclabsAI is the parent organization of MarketingSherpaMarketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) (https://www.marketingsherpa.com/article/interview/enterprise)B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

How I Made It In Marketing is not about marketing.Not really.It's about marketers. And the funny thing about marketers is that we're not just marketers, we're also human beings. So to succeed as marketers, we also have to be successful humans.Which is why I always love a lesson like – ‘Balance ambition with well-being.'To hear the story behind that lesson, along with many more lessons and stories from throughout her career, I talked to Jordan Welby, Director of Marketing Ops at Cella by Randstad Digital (https://www.cellainc.com/).Cella is owned by Randstad. Randstad is a publicly traded company that generated 25.4 billion euros in revenue in 2023.Welby oversees operations for a marketing team of 11, including two direct reports.Stories (with lessons) about what she made in marketingHere are some lessons from Welby that emerged in our discussion.Inconsistent branding dilutes the messageSuccessful mergers require integration and alignment around strategy, goals, and team structureLaunch campaigns based on data, not personal preference and assumptionsBalance ambition with well-beingTake someone under your wingThe true essence of being a marketer is the ability to inspire, empathize and ignite a sparkDiscussed in this episodeGet a free 3-month full scholarship (https://join.meclabsai.com/) to the AI Guild and we'll send you a Quick Start AI Productivity Kit (provided by MeclabsAI, parent organization of MarketingSherpa).Branding: 8 lessons to help you make the most effective brand decisions every day (https://www.marketingsherpa.com/article/case-study/branding-8-lessons-most-effective-brand-decisions-every-day)Data-Driven Marketing: 7 examples of using data as a force for the good (https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good)8 Mini Case Studies of Using Marketing as a Force for Positive Change in Our World While Getting Results for Your Company and Clients (https://www.marketingsherpa.com/article/case-study/8-case-studies-using-marketing-for-positive-change)The Last Blog Post: How to succeed in an era of Transparent Marketing (https://marketingexperiments.com/copywriting/last-blogpost-transparent-marketing)Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) (https://www.marketingsherpa.com/article/interview/marketing-experimentation)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters) Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I like to call it blandvertising. I'm sure you've read it and heard it before.There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation.You've seen these words before if you're in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-driven. Cross-platform. Seamless.They seem to say something, but you're left walking away…not really understanding and certainly not believing anything at all.I feel like my career is a battle against blandvertising. Which is why I loved this lesson in a recent podcast guest application – ‘marketing goes beyond buzzwords.' Perhaps I found a fellow traveler on the journey.So I sat down for an in-depth discussion with Marco Mueller, CMO, AVEVA (https://www.aveva.com/).AVEVA was a public company until it was acquired by Schneider Electric last year. Schneider Electric is a public company and reported 36 billion euros in revenue in 2023.Mueller has had up to 800 people reporting to him in his career. Right now, his team is 250, but he says this is the most exciting job he's ever had.Stories (with lessons) about what he made in marketingHere are some lessons from Mueller that emerged in our discussion.Leadership Is everywhereMarketing goes beyond buzzwordsTrust is earned, not givenTrust is earned in drops and lost in bucketsYou can make a big career, and still stay humanConfidence is everythingDiscussed in this episodeInnovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) (https://www.marketingsherpa.com/article/interview/innovation)Customer-First Marketing Strategy: The highest of the five levels of marketing maturity (https://sherpablog.marketingsherpa.com/b2c-marketing-2/5-levels-marketing-maturity/)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“The difficult we do immediately. The impossible takes a little longer.” That quote is from David Ben-Gurion.And it reminds me of marketing. We're in the digital age, or maybe we've crossed over into the AI age. Either way, we don't have the long deadlines we had when I started my career writing print ads.And that's just the difficult. What about the impossible? Well, that is part of our stock and trade as marketers, right? We push, try new things, experiment, innovate – that which was impossible yesterday is our new campaign or new tool we built for the customer.So let me drop another quote in here, this one from my next guest – “Embrace ‘riding the worm.'” That's her way of saying, don't be afraid to try something that seems virtually impossible. It takes resourcefulness and the ability to tame something seemingly uncontrollable.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Erika White, Vice President of Marketing & Communications, Affirm (https://www.affirm.com/).Affirm is a public company that trades on NASDAQ. It reported $1.588 billion in revenue in 2023. White oversees a team of 35 professionals driving all aspects of marketing and communications for the company including growth marketing, martech/ops, partner marketing, brand marketing, research, and public relations. She was a core member of the team leading the $12 billion IPO in early 2021.Stories (with lessons) about what she made in marketingHere are some lessons from White that emerged in our discussion:Embrace ‘riding the worm'Don't forget to laugh and help others do the sameWithin teams, make ownership a feature not a bugEnergy and positivity are contagiousAlways take the callDirect feedback is a giftDiscussed in this episodeCustomer-First Marketing Guide: 4 steps (with case studies) to build a customer-first marketing strategy (https://www.marketingsherpa.com/article/case-study/customer-first-marketing)Just type /SNA into MeclabsAI (https://meclabsai.com/) and get conversion rate optimization ideas for your specific scenarios.  It's totally FREE to use, for now (Meclabs is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

When the dreams and promises you've placed your hopes in end up being a mirage, its only human to feel angry.  In the mid 1970's, a lot of teens and young adults found themselves in this camp.  The nation's shift toward a decidedly more cynical era could be heard in anti-war statements such as "War is not healthy for children and other living things"  On the equal rights agenda, the demand for black civil rights encouraged a louder beating of the drum as seen in the rise of feminism.  At the same time, both movements continued receiving backlash from the country's conservatives, especially The "Silent Majority" campaign, responding to the ‘liberal excesses' of the counterculture.Running through everything, there was a feeling that the social changes that the ‘60s had promised were as far away as ever.  America's kids were caught in the cross-hairs.  America was experiencing an epidemic of frustration, anxiety and anger.  With nothing to do, and a sense that the walls were closing in, teens living in places like New York, Detroit and Los Angeles, swam in an ocean of boredom and alienation that needed venting.  Punk's rawness and DIY attitude made it easy for anyone who had the need to hit back, or at least spit into the audience, to become an anti-hero.  In this first of two episodes on the origins of American Punk, we draw a through line from early New York proto-punk bands like the Velvet Underground, the MC5 and the New York Dolls through to California bands like X, Black Flag and the Dead Kennedy's.  You'll come away understanding how the idealism of the 1960's gave way to the cynicism and anger of the 1970's punk movement.  And yet, through it all, America's kids were still demanding change and even in the cynicism, holding out for something better.In This EpisodeJohn Lennon - Give Me Some TruthScene from Fear and Loathing in Las Vegasthe Rolling Stones - Gimme ShelterTV News – End of Vietnam WarScene from “Network”Scene from the GodfatherThe Clash – Police on My BackPink Floyd – Have a CigarThe MC5 – Kick Out the JamsThe Stooges – I Wanna Be Your DogIggy Pop – InterviewThe Velvet Underground – Venus in FursThe New York Dolls – Jet BoyDavid Bowie – SuffragetteDavid Bowie – InterviewDavie Bowie – Ziggy Stardust and the Spiders from MarsDavid Bowie – Rock and Roll SuicideThe Ramones – Blitzkrieg BopThe Ramones - InterviewLinks to related show content from prior episodesThis episode refers back to a few topics covered in prior episodes.We invite you to learn more about these ideas!Use the links, below. Minimalism https://americansong.buzzsprout.com/1622638/9672982-the-celestial-pulse-of-minimalismThe Blueshttps://americansong.buzzsprout.com/1622638/8276409-the-duality-of-the-blues-episode-7-of-american-song Call and Responsehttps://americansong.buzzsprout.com/1622638/8532047-the-rising-of-gospel-music-and-how-it-inspired-the-world

America's Punk movement was started on both coasts.  Early proto-punks like the MC5 and the New York Dolls were followed by a number of other early iconic acts who played at several New York clubs, including CBGB's (Country Blue Grass and Blues), such as the The Ramones, the Talking Heads, Blondie, and Patti Smith.  Meanwhile, LA and San Francisco had a decidedly more political movement propelled by bands like X, The Dead Kennedy's, and Black Flag.  These bands had more in common musically with UK groups like the Sex Pistols and the Clash.  In this episode, you'll see how the Punk Movement on both coasts continued to develop in the early 1980s, and you'll see what made these bands so utterly unique.  You won't want to miss a minute!In This EpisodeThe Ramones – Beat on the BratThe Ramones – Rock and Roll High SchoolU2 – The Miracle of Joey RamoneThe Ramones Family – Grammy AwardsThe Talking Heads – Psycho KillerThe Talking Heads – Once in a LifetimeThe Talking Heads – Burning Down the HouseDavid Byrne Interview – David LettermanBlondie – Hanging on the TelephoneBlondie – One Way or AnotherPatti Smith – GloriaPatti Smith – InterviewPatti Smith – Piss FactoryThe Dead Kennedy's – Holiday in CambodiaThe Dead Kennedy's – Kill the PoorJello Biafra – PMRC Interview (Parent's Music Resources Council)Black Flag – Rise AboveBlag Flag – DepressionX – Los AngelesX – Johnny Hit and Run PaulineThe Violent Femmes – Gone Daddy GoneThe Pogues – If I Should Fall From Grace with GodGogol Bordello – ImmigradiadaGreen Day – American IdiotFlush the Orange TurdLinks to related show content from prior episodesThis episode refers back to a few topics covered in prior episodes.We invite you to learn more about these ideas!Use the links, below.Minimalismhttps://americansong.buzzsprout.com/1622638/9672982-the-celestial-pulse-of-minimalismThe Blueshttps://americansong.buzzsprout.com/1622638/8276409-the-duality-of-the-blues-episode-7-of-american-song Call and Responsehttps://americansong.buzzsprout.com/1622638/8532047-the-rising-of-gospel-music-and-how-it-inspired-the-world

I've been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize.He calls it “The only significant American award for comedy…except for money.”It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately this art we do is a business art. And the ultimate measure of success is often monetary.So when I saw this lesson in a podcast guest application – ‘make people money' – I wanted to dive deeper.To hear the story behind that lesson – why he left another job function to join the marketing department – along with many more lesson-filled stories, I talked to Brad Gillespie, GM of Cvent Consulting, Cvent (https://www.cvent.com/).Cvent was a public company, until it was acquired by Blackstone for $4.6 billion last year.Gillespie estimates that over his 20 years in marketing his campaigns have influenced $1 billion in revenue.Stories (with lessons) about what he made in marketingHere are some lessons from Gillespie that emerged in our discussion.Top-down vs. bottoms-upMarketing's number is the sales' numberMarketing's job is to help the product winMake people moneyBe the causeGet it done. Do it right.Discussed in this episodeMarketing Research Chart: What information do marketers ask for on list registration forms? (https://www.marketingsherpa.com/article/chart/information-list-registration-forms)Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)Get even more ideas by pasting the URL for this episode into the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It's totally FREE to use (for now). (Meclabs is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Wherever you are in your career today, you are not necessarily stuck there. I've heard time again from guests on How I Made It In Marketing about how they've been able to make dramatic, perhaps unlikely career shifts.On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience.For as my latest guest puts it, ‘look past the CV.' Hear the story behind how he learned that lesson in his career, along with many more lesson-filled stories, from Tomer Zuker, VP of Marketing, D-ID (https://www.d-id.com/).D-ID has raised $47 million overall, including $25 million in a Series B round of funding led by Macquarie Capital two years ago. Zuker manages a team of 10 marketers, in addition to freelancers and agencies.Stories (with lessons) about what he made in marketingHere are some lessons from Zuker that emerged in our discussion.Look past the CVDelegateUnderstand the rules of the game and set your own boundaries according to your valuesTime is your most precious assetWithout clear and identifiable goals, you don't know if you are effective, improving, or contributingNetworking is a talent and skillDiscussed in this episodeCopywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) (https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message)Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)Marketing Research Chart: What are your peers' top email marketing goals? (https://www.marketingsherpa.com/article/chart/seo-campaigns-in-house)Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It's totally FREE to use, for now. (MECLABS is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

One of my favorite career analogies is the music video for No Rain, by Blind Melon.There's a girl in a honeybee costume, dancing around, and she's so sad because no one seems to care or understand.  And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, and she joins them to dance her best dance.Are marketing careers really that different? As my next guest puts it – ‘find the place where you thrive.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Tifenn Dano Kwan, CMO, Amplitude (https://amplitude.com/).Amplitude is a public company traded on Nasdaq. Its annual recurring revenue in 2023 was $281 million, up 10% year-over-year. Dano Kwan manages a team of 60 and a budget of $30 million.Stories (with lessons) about what she made in marketingHere are some lessons from Dano Kwan that emerged in our discussion.Lead with empathyFind the place where you thriveBecome a natural collaborator Branding shapes success for companies and leadersEmpowerment and accountability cultivate leadership at every levelBridge Marketing and Product for collaborative growthDiscussed in this episodeEmpathy Marketing: 3 examples of empathetic marketing in action (with results) https://www.marketingsherpa.com/article/case-study/empathy-marketing)How the Pandemic Inspired Brands to Rethink their Marketing Strategy: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/pandemic-brands-rethink-marketing-strategy-case-studies)Spontaneous Combustible Collaboration: Most important things in any company are people, people, people, market, and product (Podcast Episode #9) (https://www.marketingsherpa.com/article/interview/people-podcast)Personal Development in Career: Step out of your comfort zone (podcast episode #73) (https://www.marketingsherpa.com/article/interview/personal-development)Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) (https://www.marketingsherpa.com/article/interview/marketing-not-about-you)Get even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MECLABS AI (https://meclabsai.com/). It's totally FREE to use (for now). (MECLABS is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Whatever it is you're working on and struggling with, don't pivot too soon. Make sure you give it enough time to work.For as this episode's guest explains – resilience pays out.Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company's YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories.Pelecanus has $250,000 in annual revenue. Spitzer manages a team of four employees, along with four freelancers and interns.Stories (with lessons) about what he made in marketingHere are some lessons from Spitzer that emerged in our discussion.Taking responsibility leads to rewardsResilience Pays Out: From zero to 112,000 subscribersEmbracing honesty can lead to deeper connections, personal growth, and inner peaceDedication shapes an entrepreneurial journeyTo Achieve Success: Hard work trumps natural talent A good leader stands up for their teamDiscussed in this episodeGet even more ideas from this episode by using the Analysts – Video Transcript expert assistant in MECLABS AI (https://meclabsai.com/). It's totally FREE to use (for now). (MECLABS is the parent organization of MarketingSherpa).Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (https://www.marketingsherpa.com/article/interview/entrepreneurship)PR, Writing, and Marketing Agency Corporate Culture: Think big (podcast episode #49) (https://www.marketingsherpa.com/article/interview/PR)Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of project management (https://marketingexperiments.com/leadership/aligning-team-around-unifying-vision)Dive deeper into the minds of marketing mavens with more episodes of 'How I Made It In Marketing.' (https://marketingsherpa.com/podcast) Your next big idea awaits.Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems.It would be easy for me to sit here and point the finger at software developers, but are marketers any better? As we focus on getting campaigns out the door, new websites up, and hitting our numbers, what do we sacrifice?Which is why I love this lesson from a recent podcast guest application – ‘Streamline processes to enable efficiency, smooth operations and get rapid results.' Not shiny and exciting like new marketing tactics perhaps, but essential for a well-run organization.So I invited that applicant – Tom Amity, Co-founder & Chief Executive Officer, Entail (https://entail.ai/) – on How I Made It In Marketing to share the story behind that lesson, along with many more lesson-filled stories. Stories (with lessons) about what he made in marketingHere are some lessons from Amitay that emerged in our discussion.Define and differentiate between experimentation and execution in marketing activitiesPrioritize talent over experience when recruitingProvide talented yet inexperienced people with frequent, short training sessions and support as they tackle new challengesCapitalize on opportunities when they present themselves, even if you don't fully understand their potential value at firstStreamline processes to enable efficiency, smooth operations and get rapid resultsCombine platform expertise with consultative service that builds client trustDiscussed in this episodeGet even more ideas from this episode by using the Transcript Tutor expert assistant in MECLABS AI (https://meclabsai.com/). It's totally FREE to use (for now). MECLABS is the parent organization of MarketingSherpa.Leadership Development: Network every day (podcast episode #72) (https://www.marketingsherpa.com/article/interview/leadership-development)The Invisible $1.52 Trillion Problem: Clunky Old Software Everwhere (https://www.wsj.com/tech/personal-tech/the-invisible-1-52-trillion-problem-clunky-old-software-f5cbba27)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

We as marketers, we're the ones that make the brand promise to potential customers.So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand.I love a lesson from my next guest – don't be afraid to say ‘no' if it serves the brand.Which of course sounds good in theory but can be incredibly hard in practice. To get underneath that lesson and hear the story behind it, along with many more lesson-filled stories, I sat down with Hilary Young, Brand Strategist, Hilary Young Creative (https://www.hilaryyoungcreative.com/).Young runs a consultancy with six figures in revenue and seven contractors.Stories (with lessons) about what she made in marketingHere are some lessons from Young that emerged in our discussion.Don't focus on failure, keep moving towards successDon't be afraid to say ‘no' if it serves the brandChange can be scary, but you have to trust the processOperate without egoIntegrity over compromise in brand visionBranding affects more than just the bottom line, it affects people's livesDiscussed in this episodeHere's a prompt you can try in MECLABS AI (https://meclabsai.com/). It's totally FREE to use, for now. (MECLABS is the parent organization of MarketingSherpa).‘Review my competitors' value propositions [URL and URL] and let me know any opportunities for messaging exclusivity for my brand [URL]. Put the information in a table.'NFTs For Brands: It's OK to say no, always be a student, don't resist change (podcast episode #26) (https://www.marketingsherpa.com/article/interview/NFTs-for-brands)Calling All Writers and Marketers: Write the most effective copy for this Consumer Reports email and win a MarketingSherpa Summit package (https://marketingexperiments.com/value-proposition/summit-2016-copywriting-contest)The De-Branding Campaign: When customers make fun of your new product launch (podcast episode #2) (https://www.marketingsherpa.com/article/interview/debranding)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Here's something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly.I'd like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy.Even when you don't sign your name to something, it's difficult, that commitment to always striving to make something the best it can be – whether that's an ad or the next rung in your career.But as our next guest reminds us – don't do something for the sake of ticking a box.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Nik Maricic, Marketing Director, Asia Pacific, Ria Money Transfer (https://www.riamoneytransfer.com/).RIA Money Transfer is owned by Euronet Worldwide, which is publicly traded on NASDAQ. Euronet reported $3.668 billion in revenue for 2023. It has the largest direct bank deposit network in the world. Maricic built a team of 10.Stories (with lessons) about what he made in marketingHere are some lessons from Maricic that emerged in our discussion:Effective communication plays a vital role in achieving successCreativity takes center stage in the realm of marketingAdaptability also proves to be a critical traitDon't do something for the sake of ticking a boxWin/Win is the concept of not being your way or my way; its a better way, a higher wayAdaptability is pivotal, in all facets of the termDiscussed in this episodeMECLABS AI (https://meclabsai.com/) has a guided headline writing path to write a powerful headline based on your guidance. It's totally FREE (for now).How I Made It In Marketing (https://marketingsherpa.com/podcast)Artificial Intelligence Demo: A look at the output from an AI-powered podcast assistant service (https://sherpablog.marketingsherpa.com/content-marketing-2/ai-demo/)Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)How marketers fixed 4 common marketing blind spots  (https://www.marketingsherpa.com/article/case-study/marketing-blind-spot-case-studies)Leading Through Learning: Chief Growth Officer's innovative approach to marketing leadership (https://www.marketingsherpa.com/article/interview/leading)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Rebranding.We use that term for companies. But what about for you?What is your current value proposition, and what would you like it to be…no matter where you are in your career?Because as my next guest has learned – it's never too late to reinvent yourself.Here to share the story behind that lesson, along with many more lesson-filled stories, is Carlos Cantú, CMO, Freepik (https://www.freepik.com/).Freepik is owned by EQT, a public company that trades on Nasdaq Stockholm. It reported 2.131 billion Euros of revenue in 2023, or about 2.41 billion US dollars. Cantú manages a marketing team of 45 people.Stories (with lessons) about what he made in marketingHere are some lessons from Cantú that emerged in our discussion.It's never too late to reinvent yourselfYou don't need to know everything to do the jobDiverse teams are more challenging in the short term but worth it in the long runClarity and focus are keys to a corporate turnaroundEmbrace discomfort to harness creativityBalance data with intuition for the full storyDiscussed in this episodeLeading Through Learning: Chief Growth Officer's innovative approach to marketing leadership (podcast episode #79) (https://www.marketingsherpa.com/article/interview/leading)Marketing & Content in Gaming/Esports: Influencers of all sizes can drive product adoption (podcast episode #55) (https://www.marketingsherpa.com/article/interview/marketing-and-content)Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) (https://www.marketingsherpa.com/article/interview/innovation)Digital Marketing: Be passionate about the challenge you are trying to solve and not stubborn about the product solution (podcast episode #59) (https://www.marketingsherpa.com/article/interview/digital)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

You know too much. You know too much.No this isn't dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you're asking your customer to do.And it makes it hard for you to see your advertising and your conversion funnel through the customer's eyes.Or as my next guest put it in her podcast guest application – Be mindful of the ‘curse of knowledge' (which could itself be a good name for a mystery movie).To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Purna Virji, Principal Consultant of Content Solutions at LinkedIn (https://www.linkedin.com/), and author of the book ‘High-Impact Content Marketing.' (https://www.koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436)LinkedIn recently crossed 1 billion users. LinkedIn is owned by Microsoft, which recently surpassed a $3 trillion market value. Virji functionally manages a cross-functional, global team of 16.Stories (with lessons) about what she made in marketingHere are some lessons from Virji that emerged in our discussion.Be mindful of the ‘curse of knowledge'Have a measurement plan in place *before* even creating contentFocusing on inclusion is of absolute, critical importanceThe best performing marketing can come from aligning with Sales folksMake the case for resources on a project to get leadership buy inIf someone sends the elevator down for you, then it is your responsibility to send that elevator back down and lift others Discussed in this episodeMECLABS AI (https://meclabsai.com/) now has expert assistants – copywriter, project planner, marketing professor, social media pro, and email assistant. It's totally FREE to use (for now).Financial Services Marketing: Don't fall for Wile E. Coyote marketing (podcast episode #57) (https://www.marketingsherpa.com/article/interview/financial)MECLABS Institute (https://meclabs.com/)How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template) (https://marketingexperiments.com/value-proposition/free-template-to-get-buy-in-for-your-projects)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

If a podcast plays in a forest and no one is around to hear it, does it make a sound?Bit of a cheeky thought experiment, I'll admit, but here's one thing I've noticed – we marketers don't always create content for an audience, sometimes the audience is an afterthought.We're too focused on an algorithm. Or a lead generation goal. Or a calendar. Or a process.So I love this lesson from a podcast quest application – ‘there is no content without an audience.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Ashley Levesque, Vice President of Marketing, Banzai (https://www.banzai.io/).Banzai is a public company traded on NASDAQ and currently valued at $100 million. Levesque is currently a team of one, but she manages five functions in this newly public company.Stories (with lessons) about what she made in marketingHere are some lessons from Levesque that emerged in our discussion.Data is more compelling than anecdoteThere is no content without an audienceOverhiring is a real thingSay ‘yes' before you're readyThe higher up you go, your priority becomes the peopleThere are three things to solve for in times of unmet expectationsRelated content discussed in this episodeMeclabsAI.com now has expert assistants – copywriter, project planner, marketing professor, and social media pro. It's totally FREE to use, you don't even have to register (for now). MECLABS is the parent organization of MarketingSherpa.The Last Blog Post: How to succeed in an era of Transparent Marketing (https://marketingexperiments.com/copywriting/last-blogpost-transparent-marketing)Growth Marketing: Give a choice of "yes" or “yes” (podcast episode #37) (https://www.marketingsherpa.com/article/interview/growth)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketing – the art of storytelling and the responsibility that comes with it.In my career, I've seen how powerful content can shape perceptions and influence decisions. It's not just about putting words on a page and filling your site with content to hopefully appease Google's relentless algorithm; it's about crafting narratives that engage, inform, inspire…and truly serve an audience.And who better to learn this from than someone who has practiced the art of storytelling in both journalism and marketing?So I sat down with Nohar Zmora, SVP of Brand and Strategic Marketing, Kaltura (https://kaltura.com/). Kaltura is a public company with 750 employees that trades on NASDAQ and had $168.8 million in revenue in 2022.Zmora manages a team of 25 in the company's 40-person marketing department, and works “super, super closely” with her “better half,” Roi Kaufman, VP Growth, Kaltura.Stories (with lessons) about what she made in marketingHere are some lessons from Zmora that emerged in our discussion.Don't just make ‘content,' take a journalistic perspective and produce impactful materialBalance long-term brand vision with short-term performanceLearn how a team ‘breathes,' evolves, and adaptsStorytelling has magic and beautyActively listen while collaborating with the business and Sales to create effective marketing strategiesHave continuous and profound dialogues with stakeholders to achieve successRelated content discussed in this episodeMECLABS AI (https://meclabsai.com/) now has expert assistants – copywriter, project planner, marketing professor, and social media pro. It's totally FREE to use, you don't even have to register (for now).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

“We can say that. Sure we can say that.”Oh, I do not like having to utter this phrase in meetings. Because it's not what you can say, it's what you should say.I've heard so many times ‘we can say that in an ad.' Or ‘we can write a press release about this.' Oh, the hubris in that statement.Because we get lulled into false confidence in the four walls of our offices, when we think we can make a payment, and put whatever we want into ads or press releases or on websites.Sure, I guess technically you can. You can write those words down. It's not illegal. No one will stop you. Media companies and ad networks will glad take your money for that placement. But should you?Because the ultimate decider is the customer. So no matter what you pay to say, no matter what you can say, the customer will decide whether you should say it. Which is why I loved this lesson from a podcast guest application – ‘Never underestimate the power of your customer.' It doesn't matter if you have a fancy title or massive media budget, the customer has far more power than you.I talked to Erika Lovegreen, Senior Vice President of Marketing and Communications, ICUC (https://icuc.social/) (a Dentsu agency), to hear that story behind that lesson, along with many more lesson-filled stories.ICUC is a Dentsu agency with a team of 450. Dentsu is a public company that reported 1.117 trillion yen in annual revenue in 2022, or about 8.59 billion dollars.Lovegreen managed a team of 30 when she ran the strategy team. Now, she runs marketing for ICUC and overseas a team of six, along with a variety of partners and contractors.Stories (with lessons) about what she made in marketingHere are some lessons from Lovegreen that emerged in our discussion.Be comfortable stepping into new industries to gain the necessary experienceIf leading a team, value being patient and hiring the right peopleNever underestimate the power of your customerYou need to quickly serve the customer to create a great experienceValue productivity over perfectionPay attention and look for trendsRelated content discussed in this episodeMeclabsAI.comArtificial Intelligence Demo: A look at the output from an AI-powered podcast assistant service (https://sherpablog.marketingsherpa.com/content-marketing-2/ai-demo/)Value Proposition: Marketing examples for each of the 4 essential levels of value prop (https://www.marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop)Social Media Marketing: Can you compete with your customer's mom? (https://sherpablog.marketingsherpa.com/social-networking-evangelism-community/social-media-marketing-can-you-compete-with-your-customer%E2%80%99s-mom/)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition.And I said, ‘wow, what a dream position to be in.' I was used to working with a competitive sales office, hyper-focused on differentiating from competitors. You know, us vs. them.He said, ‘No, no, no. It's not a dream position, it's horrible. When you have competition, you know you're going to get into a set amount of RFPs or bakeoffs, and win a certain percentage of them. When you have competition there is a line item in the budget to choose some vendor, you'll get a certain percentage of those. We need to start from ground zero and tell them why they should even care about this category.'Which is why I loved a lesson I read in a recent podcast guest application – creativity matters for category of one. I talked to Gary Stein, CMO, Virtuo (https://www.virtuo.com/), to learn the story behind that lesson, along with many more lesson-filled stories.Virtuo has raised C$7 million (in Canadian dollars) to date, with the latest round led by ATB Private Equity and Telus Ventures.Stein manages a team of ten, including agencies. He manages them remotely and he says they're a team that punch above their weight.Stories (with lessons) about what he made in marketingHere are some lessons from Stein that emerged in our discussion.Creativity matters for category of oneTell a compelling story that demonstrates the productGet your data sortedAlways ask ‘what can we do with this'Every click is a wishThink like a challengerRelated content discussed in this episodeMeclabsAI.com can write your headlines, value prop, competitive analysis, and more – based on 10,000 marketing experiments. Totally FREE, you don't even have to register (for now). Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin (https://marketingexperiments.com/digital-analytics/data-pattern-analysis-coaching-session)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

I started my career as a copywriter, and I learned a key part of my value to any client or any employer was not just the way I shaped words or filled a block with text – it was to advocate for the customer. Take their viewpoint.To this end, being an ‘order taker' was not going to help me create great copy. Or great marketing. I had to get underneath any requests or feedback I received from a client, to understand what they were really getting at, and hypothesize how the audience might react.So I love this lesson from my latest guest – ‘Figure out the problem.' A lesson she learned in her first job as an advertising account executive, and still uses to this day as a brand-side marketing leader.To hear how she learned that lesson, along with many more lesson-filled stories from her career journey, I spoke with Lynn McClouchic, Director of Brand, Marketing and Business Development, CannonDesign (https://www.cannondesign.com/).CannonDesign is the eight biggest architecture firm in the country, according to Architectural Record, and is the #2 most innovative design firm in North America according to Fast Company.McClouchic oversees a team of 60 creative writers, graphic designers, digital marketers, business developers, strategists, videographers, and photographers. Stories (with lessons) about what she made in marketingSome lessons from McClouchic that emerged in our discussion:Obstacles are opportunities to make things happenIt's about why vs. why notDon't stay in your laneFigure out the problemSupport is everything Dismissing an idea makes it more powerfulRelated content discussed in this episodeGet proactive about using AI in your marketing. Begin your free trial to the AI Guild at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (https://www.marketingsherpa.com/article/interview/healthcare)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Let me confess something to you right now — I have my share of weaknesses.I'm sure you're not shocked to hear that. We all do, right?But I don't go ‘all in' on improving them. Instead, I focus on my strengths. I learned this lesson from John Maxwell long ago.He said, “We're taught to be well-rounded and to improve our weaknesses. However, in many arenas of life, we naturally perform poorly. Even with hard work, we will never become better than average in them. The reality is that people don't pay for average. No one gets excited to dine out at an average restaurant, to spend two hours watching an average movie, or to hire someone with average abilities.”I've internalized that and live that in my career. So I was excited when I saw the podcast guest application from my latest guest, and wanted to talk to this kindred spirit to learn how he has taken this approach in his – quite successful – career.But with all due respect to Maxwell, I like how my latest guest worded it even better – “focus on your left foot.” To learn the story behind that lesson, along with many more lesson-filled stories, I spoke with Asim Zaheer, Chief Marketing Officer, Nasuni (https://www.nasuni.com/).Since its founding, Nasuni has raised $169 million, with the latest funding round a $25 million investment in which all previous investors participated, including Goldman Sachs, Telstra Ventures, and Northbridge Venture Partners.Nasuni is above $100 million in annual recurring revenue and Zaheer manages a marketing budget of approximately 10% of that revenue. Stories (with lessons) about what he made in marketingSome lessons from Zaheer that emerged in our discussion:Focus on your left footBe an influencer (and I don't mean Instagram)Be like Randy (research and rehearse your presentations)Team above selfRelated content discussed in this episodeAdvance your career by building your artificial intelligence skills. Get a free trial to the AI Guild at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

After a long day of work, you want to go home, kick off your shoes, and queue up…a tv show about work? Wait, what? Today, we're talking about pop culture's obsession with work. We'll explore:Some of our favorite tv shows and movies depicting the workplace in all its gloryWhy everyone loves the mundanity of The OfficeThe effects of both realistic (The Office) and unrealistic (Emily In Paris) depictions of work in pop culture Show NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP New Yorker Article: https://www.newyorker.com/magazine/2020/12/14/why-do-we-still-love-the-officeThe Devil Wears Prada: 7 Fun Facts: https://www.vogue.fr/fashion-culture/article/the-devil-wears-prada-fun-facts-cult-movieOff The Beat: https://podcasts.apple.com/us/podcast/off-the-beat-with-brian-baumgartner/id1550331348Office Ladies: https://officeladies.com/episodesThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Shopify's award-winning help is there to support your success every step of the way. Sign up for a $1 per month trial period at shopify.com/careercontessaProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Running a marketing department or agency can feel a bit like being in that Jay-Z song.And I gotta admit, sometimes I feel overwhelmed by 99 problems that come my way.So I appreciate the ray of sunshine who is my next guest, who reminds us that ‘Solving problems for people is a privilege, not a burden.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rich Davis, Founder and Chief Creative Officer, ThinkSpark (https://thinksparkinc.com/).In five years, ThinkSpark has grown its gross revenue from $600,000 to a projected $6 million for 2023. Davis leads a team of 15 at ThinksSpark.Stories (with lessons) about what he made in marketingSome lessons from Davis that emerged in our discussion:Many of the day-to-day annoyances that inspired him to sell, he actually missed after he soldMost clients would rather have passion vs perfectionDon't look at delegating as a taskBe true to your brandLet others talk first. Always let them finish their thoughts. Leadership can be more about listening than talking.Solving problems for people is a privilege, not a burdenYou can't please everyoneRelated content discussed in this episodeGet the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Copywriting and Value Proposition: Unleashing the power of compelling copy (https://sherpablog.marketingsherpa.com/copywriting/copywriting/)Servant Leadership in Marketing: We are only as good as how we handle humbling moments (podcast episode #54) (https://www.marketingsherpa.com/article/interview/servant-leadership)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand's content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Marketing Leadership: Embracing questions and overcoming pretense (podcast episode #74) (https://www.marketingsherpa.com/article/interview/marketing-leadership-podcast)Customer Service Chart: How likely customers are to let your brand fix its mistakes (https://www.marketingsherpa.com/article/chart/how-likely-customers-let-brand-fix-mistakes)Customer Loyalty Chart: Just how big of an effect does customer satisfaction have on loyalty? (https://www.marketingsherpa.com/article/chart/loyalty-effect-customer-satisfaction)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In today's episode, Faith Hurley and Stacy Callighan talk through the transition of being a corporate employees to entrepreneurs. Faith and Stacy are the co-founders of Pinpoint Collective and they have grown their small, but mighty business over the years through hiring the right people in the right seats. We discuss the power of networking and plugging into referral groups to hire team members.  Not only is Pinpoint Collective female founded, but each of the team members are women as well. You can find Faith HERE and Stacy HEREMore on Pinpoint Collective HERE Want to support the show? Click HERE for exclusive access + bonus episodesThis is an episode that you do not want to miss!Also, if you haven't already done so already, follow the podcast on LinkedIn HERE.  I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out.Join 1K+ women receiving  my weekly newsletter where I help YOU level up your recruiting skills, share market insights also with all the tips on how to recruit your next Rockstar HEREThanks for listening! Support the show

This week were joined by Dr. Jacqueline Douge, Founder of What is Black and our podcast creator and producer.In this episode, Dr. Douge shares:-The inspiration for the podcast-What you can expect to hear in upcoming episodesThis episode is brought to you by:ALIVE Podcast Network- designed with the Black creative and receiver at the heart of the platform. They are committed to sharing high quality programming thats both entertaining, enlightening, and educations. Listen to Raising Joyful and Resilient Black Children on ALIVE Podcast Network, at https://alivepodcastnetwork.com/.Announcements:Sign up for our newsletter:https://mailchi.mp/whatisblack/newsletterGuests Social Media InfoDr. Douges instagram: https://www.instagram.com/drjacquelinedouge/What is Blacks instagram: https://www.instagram.com/whatisblk/

In this continuation of our myeloma series, we discuss the progression of MGUS & smoldering myeloma to multiple myeloma. We also outline how to risk stratify a patient with multiple myeloma and gauge their response to treatment. Content:-What is the natural progression from MGUS to smoldering myeloma to multiple myeloma?- How do we risk stratify patients with a new myeloma diagnosis? - What is the role of FISH/karyotype in risk stratification in myeloma?-How do we gauge disease response in myeloma?- How do we define disease progression?- How do we define treatment response? - What is the role of minimal residual disease (MRD) in myeloma? Want to review the show notes for this episode and others? Check out our website: https://www.thefellowoncall.com/our-episodesThis episode has been sponsored by Primum. To sign up for a free account, check out: tfoc.primum.co Love what you hear? Tell a friend and leave a review on our podcast streaming platforms!Twitter: @TheFellowOnCallInstagram: @TheFellowOnCallListen in on: Apple Podcast, Spotify, and Google Podcast

In today's episode, we continue our myeloma series, this time we'll delve deeper into the spectrum of plasma cell dyscrasias, including defining MGUS, discussing surveillance of MGUS, defining smoldering myeloma (SM). We are slowly inching our discussion towards the diagnosis of Multiple myeloma (MM)!Content:- Defining MGUS- Discussing risk of progression of MGUS to MM- How to interpret free light chains in renal failure- How do we monitor MGUS patients?- When do we do additional testing in MGUS?- What is smoldering myeloma?- What are myeloma defining events?- How do we risk stratify SM patients?- How do we monitor SM patients? Want to review the show notes for this episode and others? Check out our website: https://www.thefellowoncall.com/our-episodesThis episode has been sponsored by Primum. To sign up for a free account, check out: tfoc.primum.co Love what you hear? Tell a friend and leave a review on our podcast streaming platforms!Twitter: @TheFellowOnCallInstagram: @TheFellowOnCallListen in on: Apple Podcast, Spotify, and Google Podcast

In the first episode in our highly-anticipated multiple myeloma series, we begin our discussion about introduction to testing/workup for plasma cell dyscrasias and having our initial discussion about monoclonal gammopathy of undetermined significance (MGUS). Contents:- What is a plasma cell ?- What is a plasma cell dyscrasia?- What is an "SPEP"?-What is "immunofixation"?-What are "serum free light chains"?-Checking UPEP-Does everyone need a bone marrow biopsy and/or additional workup?-What is MGUS?Want to review the show notes for this episode and others? Check out our website: https://www.thefellowoncall.com/our-episodesThis episode has been sponsored by Primum. To sign up for a free account, check out: tfoc.primum.co Love what you hear? Tell a friend and leave a review on our podcast streaming platforms!Twitter: @TheFellowOnCallInstagram: @TheFellowOnCallListen in on: Apple Podcast, Spotify, and Google Podcast

Episode 4.10 – Professor Claire Thompson – Badly Behaved Molecules What do football and pharmaceutical science have in common?! In this, our final episode of series four, we go out on a high chatting to multi-award winning scientist, entrepreneur and philanthropist Professor Claire Thompson. Not only is Claire the Founder and CEO of Agility Life Sciences, a drug formulation development company, she is a former footballer who in 2020 launched Girls in Football Teams to support the development of skills through football.We chat to Claire about the role pharmaceutical science plays in the development of medicines and her own experience during COVID and what it means for the future of drug development. Claire believes that playing football has given her skills not just for sport, but for business and so wants to ensure as many girls as possible get the chance to have the same experience. We discuss how the charitable work of her company supports Girls with Goals!Our micro-discussion has an end-of-term feel about it this week when discuss ‘things in healthcare than annoy us!' Inspired by an article in the Guardian by Adrian Chiles ‘When did everything become ‘awesome' and ‘amazing'?. We knew this one would wind Steve up, and it did! www.theguardian.com/commentisfree/2022/sep/01/when-did-everything-become-awesome-and-amazing-i-blame-the-americans. As with all of our guests, Claire shares with us an Memory Pill, a career anthem and book that has influenced her career. Let's just say this is the first time someone has picked a drug they were actually responsible for developing!Live shows and special episodesThis will be our last regular episode until early in 2023 but don't fear – there will be a number of special themed episodes between now and them. Stay tuned to Twitter for more details and keep an eye on our podcast feed. And if you want to see us in person then come along the Royal Pharmaceutical Society Conference on November 11th (https://www.rpharms.com/events). This your chance to meet the apothecaries and share with us your drug, anthem and book choices.To get in touch follow us on Twitter @auralapothecary or email us at auralapothecarypod@gmail.com . Don't forget to rate us and comment wherever you have got this podcast from. You can listen to the Aural Apothecary playlist here; https://open.spotify.com/playlist/3OsWj4w8sxsvuwR9zMXgn5?si=tiHXrQI7QsGtSQwPyz1KBg You can view the Aural ApothecaryLibrary here; https://www.goodreads.com/review/list/31270100-paul-gimson?ref=nav_mybooks&shelf=the-aural-apothecaryClaire on Twitter @claire6thompson.

Cash goes solo hitting a lot of angles of Underdog ADP and breaks this recording into two episodesThis is part 1Steelers training camp drafting fiasco (skip to 11:00 for ADP)Macro level construction - 2021 vs. 2022 RB comparative analysis. Redefining the "RB deadzone" and an opportunity to target uncertainty in hero RB buildsLast 7 days biggest risers and fallers by round Notable situational inverse movement - players rising and falling on the same team for the same position 

This week Tyler and Chris answer your Questions! Skip to minute 25 for the Q&A section1. We answer the top 10 most asked questions about the podcast2. What our favorite whiskey's we've drank on the pod thus far3. General overview of the previous 20 episodesThis week we sipped on Monkey ShoulderMonkey Shoulder was originally created to make perfect whisky cocktails and has been made for mixing ever since. Put your nose in the glass and you'll smell zesty orange, vanilla, honey and spiced oak. Take a sip and you'll taste mellow vanilla with spicy hints.That smooth, malty and fruity character is bold enough to stand out in a drink - and balanced enough not to take it over.How to find Chris and Tyler@ctkellum@tyler_yaw_@whiskey.and.wisdomRAZE Energy- 15% OFF PromoCode: WISDOM Raze Energy has become the most popular and best rated energy drink on the market to date!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

There are 8 types of movies: 1. Essences2. Characters3. Challenges4. Locations5. Skills & Items6. Events7. Actions8. EpisodesThis movie was a Challenge

Hello! Thank you so much for listening along to the incredible conversations we've been having at Re-envision Business. We're hugely grateful to the inspiring group of people that have joined us from all over the world to unpack the systemic issues that are being perpetuated by businesses and what it will take to build a benevolent economy. We're taking a little break with the holidays coming up but wanted to make sure you got a chance to catch up on these conversations. Here are some of the highlights from our 2021 episodes. Follow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodesThis show was kindly produced by APC See acast.com/privacy for privacy and opt-out information.

In 2019, UpEffect and the Islamic Finance and Ethics Society had the honour of hosting Hoda Katebi at Kings College London. The goal of this event was ambitious: let's get real and address the state of the fashion industry, what financial equity is and why capitalism is broken. There is much to learn from Hoda but this event was a brief glimpse into the vast knowledge and experience she brings to the industry (much of it being exemplified through her recent initiative, an apparel manufacturing workers co-operative run by working class women of colour).We're delighted to now bring this conversation to our Re-envision Business listeners as we know so many of you will enjoy it. It covers a spectrum of topics, including:the hold capitalism has on the fashion industrythe reality of how fast fashion thrives off violence inflicted on garment workers whether the industry can be reformedand so much more!A special thank you to Georgina Wilson-Powell (Editor of pebble magazine) for facilitating a discussion that many described as a mind-blowing interview that changed their views on fast fashion forever. Hoda Katebi is an Iranian-American writer, abolitionist organizer, and creative educator. Her work has been hailed from the BBC to the New York Times to the pages of VOGUE and featured and cited in books, journals, and museums around the world. Hoda is the host of #BecauseWeveRead, a radical digital book club and discussion series mobilizing local communities with 25+ chapters globally; founding member of Blue Tin Production, an apparel manufacturing workers co-operative run by working class women of color setting new international standards in labor and sustainability within fashion supply chains among many other hats.We're also immensely grateful to Maaria Lohiya for capturing the event, event partner Emerald Network and our wonderful sponsors that made this event a success.Follow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodesThis show was kindly produced by APC See acast.com/privacy for privacy and opt-out information.

Over 40 million people are enslaved at this time and we're still years away from having eliminated slavery from corporate supply chains. In this episode I'm joined by Nayantara Sriram, Founder of Supply Unchained to discuss the prevalence of modern slavery and how her social enterprise is working tackle it.Nayantara has a Bachelor of Laws and Master of Laws in International Development and Human Rights with a thesis specialism on the drivers of Modern Slavery. She has read Supply Chain Management at the University of Cambridge.She has previously worked with the World Health Organization, Government Legal Department and Special Advocates' Support Office.Follow Nayantara Sriram on LinkedIn and visit Supply Unchained's WebsiteFollow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodesThis show was kindly produced by APC See acast.com/privacy for privacy and opt-out information.

"We're seeing the largest amount of forcibly displaced people in the world today and a third of those are obvious climate refugees. We're seeing more conflicts due to resource scarcity, we're seeing a loss of livelihoods, economic shocks and the list goes on. These realities in turn lead to more gender injustices and the breakdown of communities and mental health problems."In this conversation, we're joined by the cofounders of Ardh who describe the severity of our climate emergency, the importance of reviving cultural practices and spotlighting culturally diverse brands that are have always been at the forefront of the sustainability movement for centuries.Follow Ardh on Instagram, TikTok and Clubhouse or reach them at ardh.shop@gmail.comFollow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodesThis show was kindly produced by Armaan Khendry and Rohan Singhal See acast.com/privacy for privacy and opt-out information.

In this episode I sit down with Dr. Rushdi Siddiqui, cofounder of iPortal Live. His platform is focused on building inclusive digital pathways for organisations stewarding responsible solutions aligned to the United Nations Sustainable Development Goals. iPortal Live recently hosted the first of its kind conference on Rebuilding Palestine, which brought together Palestinian business leaders and Islamic Finance players to explore how best to share resources and networks to serve Palestinian organisations. Rushdi is also the Chair of World Waqf Day, a charitable endowment which has been widely used throughout Islamic history to develop and support communities.In this conversation we discuss the importance of centring resources on wealth distribution above wealth creation and how Waqf and charity offer a promising solution to many of the problems impacting humanity. Follow Dr. Rushdi Siddiqui on TwitterFollow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodesThis show was kindly produced by Armaan Khendry and Rohan Singhal See acast.com/privacy for privacy and opt-out information.

It's been deeply heartbreaking to witness the recent events unfold in Palestine. One way we can all help is by supporting and amplifying Palestinian social enterprises who are at the forefront of serving local communities. In this conversation, Dr Habashi helped shine a light on the power of creating dignified jobs for the women of Palestine.Dr. Habashi is a Full Professor at the University of Oklahoma in the Department of Human Relations. Her research is with children and indigenous populations examining socialization, national identity, education, political participation/resistance, and children's rights-based approaches in policy and research.She is also the founder and executive director of Child's Cup Full, a non profit organization empowering refugee and low income women in Palestine through training and employment who produce educational and ethical fashion products for the Zeki Learning and Darzah brand. Follow Dr. Habashi on LinkedInFollow UpEffect on Instagram, Twitter and LinkedIn for updates on future episodesThis show was kindly produced by Armaan Khendry and Rohan Singhal See acast.com/privacy for privacy and opt-out information.

Bored with #lockdown, looking for something to add interest to your day? Then join us for a conversation about the Twitter postbox challenge with this week's guest hosts, Madelaine and Catherine. During previous and current lockdown walks they have been noticing details that might normally be missed. For example, Catherine spotted various door knockers and Madelaine started photographing boot scrapers outside front doors. By photographing these items, they were able to spot differences and fashions. A tweet by Winchester Heritage Open Days about the only Edward VIII postbox in Winchester set them off photographing post-boxes and posting them on Twitter with the hashtag #PostboxChallenge.For more information, including show notes and a transcript, please visit our website: https://www.winchesterheritageopendays.org/hampshire-histbites-episodesThis is our final podcast of Season Two - we are now going to take a short break to prepare Season Three. We will be back on 3rd March, but until then you can listen again (and again) to all our podcasts from Season One and Two, as well as enjoy our films and recorded talks from last year's Heritage Open Days festival. Find out more here.