Podcast appearances and mentions of geoff livingston

Geoff Livingston, founder of Stone Street Canna, joins us to talk about his path from growing up in San Diego, California to running a quality, small-scale cannabis grow in Colorado. Known for their hands-on pheno hunting and careful genetic selection, Stone Street Canna recently took home honors at the Rooster THC Classic for their standout flower. Geoff shares what it really takes to stay independent in an industry leaning toward consolidation, why small-batch still matters, and how deep attention to genetics shapes everything they do. A sharp, unfiltered look at the craft cannabis world from someone in the thick of it.This episode is sponsored by Good Trees, McCarter's favorite rosin brand in Colorado! Pick up their products at The Trust Cannabis Co. in Boulder, CO and use "MCCARTER" for a 20% discount! Find more information at TheGoodTreesCo.com or on Instagram @goodtrees.co.

In this episode of 'No Brainer,' hosts Greg Verdino and Geoff Livingston dive into the critical issue of misinformation and disinformation in the digital age with entrepreneur Britt Bischoff. They discuss the rapid evolution of AI and its impact on information integrity, defining key terms such as misinformation, disinformation, and malinformation. Britt, who has an extensive background combatting AI disinformation, shares insights on the role of algorithms in shaping public narratives, the challenges of combating false information, and the importance of media literacy. Britt, Geoff, and Greg also discuss the economic and reputational risks for brands in this landscape, and touch on new Texas legislation aimed at increasing transparency about bot accounts. Major talking points include: The distinction between misinformation (false information shared without harmful intent) and disinformation (deliberately deceptive information shared to mislead or manipulate). The role of AI in accelerating the spread of misinformation and disinformation, making it faster and cheaper to create false content at scale. How search engines and AI search tools are being used by people trying to understand current events but can inadvertently reinforce misinformation. The strategic use of disinformation by political actors and how Project 2025 serves as a blueprint for manipulating public knowledge. How brands and organizations can become targets of narrative attacks based on misinformation, as exemplified by the Girl Scouts cookie controversy. Strategies brands can use to defend against misinformation attacks, including monitoring, internal audits, and AI simulations for response planning. Texas's new Bot Transparency legislation aimed at requiring disclosure of automated accounts that spread misinformation. The role of media platforms in amplifying sensationalized content and how this creates algorithmic narratives that shape public perception. Chapters 00:00 Intro 03:09 Understanding Misinformation and Disinformation 05:27 The Impact of AI on Information Warfare 09:09 Strategies to Combat Disinformation 23:27 The Role of Brands in the Disinformation Ecosystem 33:50 Texas Bot Regulation and Its Implications   Where to Find Britt LinkedIn: https://www.linkedin.com/in/brittbischoff/ Britt Bischoff Strategies: https://brittbischoff.com/ Encyclopedia Britt(annica): https://brittannica.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of No Brainer, Greg Verdino and Geoff Livingston welcome Lindsey Mastis—an independent journalist, keynote speaker, and AI enthusiast. Lindsey shares her perspective on the positive potential of AI, drawing on her background in journalism and her latest work, including a mini-documentary exploring how AI is reshaping the music industry. The conversation dives into why general public adoption of AI still lags behind its rapid technological advancement. Lindsey, Greg, and Geoff explore the trust gap, the role media plays in public education about AI, and the ongoing dominance of ChatGPT in the large language model space. The discussion moves through the evolving impacts of AI on multiple industries, including journalism, customer service, and music. They examine how AI is creating efficiencies and reducing pressure for human workers in customer service—yet simultaneously placing many of those same jobs at risk. In journalism, they reflect on the importance of critical thinking in an era when AI-generated content is becoming increasingly common. And in music, Lindsey offers a behind-the-scenes look at her current project, which highlights how artists and technologists are experimenting with AI to transform creative expression. The episode also previews Lindsey's upcoming video series designed to help public relations professionals better understand the realities of working with AI-savvy journalists and navigating a tech-transformed media landscape. Chapters 00:00 – Opening and Intro 03:14 – Discussion on AI's Positive Impact 07:22 – Media's Role in AI Education 16:53 – Customer Service and AI 31:41 – Critical Thinking and AI 35:09 – AI in Music Industry 40:21 – TV Journalist Series to Help PR Professionals 42:27 – Conclusion and Contact Information About Lindsey Mastis Lindsey Mastis is a regional Edward R. Murrow and four-time Emmy Award-winning journalist, speaker, and media consultant with a deep focus on AI and emerging technology. With 20 years of experience in broadcast journalism, she has a talent for making complex topics relatable and showing their real-world impact. Today, she helps organizations understand and communicate how AI is transforming their industries, advising on AI storytelling, strategy, and public engagement. Links Lindsey on YouTube Lindsey's Website Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with Kate O'Neill about leadership, human-friendly AI decision making, and her new book What Matters Next. Kate is the founder and CEO of strategic advisory firm KO Insights, host of the Tech Humanist Show, a highly acclaimed global keynote speaker, and a four-time business author. Her work has earned her a coveted spot on the Thinkers50 Radar in 2020 and she was shortlisted for the Thinkers50 Digital Thinking Award in 2023. Drawing on the key themes from her latest book and her wider body of work, Kate emphasizes the need for leaders to balance action and inaction, approach the future as an extension of the decisions we make today, align technology with human experience, and maintain a clear purpose in their organizations. the discussion also touches on the role of strategic optimism in shaping a better future through informed decision-making. Links: ·     About Kate: https://www.koinsights.com/about-kate/ ·     Connect with Kate: https://linkedin.com/in/kateoneill ·     What Matters Next: https://www.koinsights.com/books/what-matters-next-book/ ·     About KO Insights: https://koinsights.com ·     The Tech Humanist Show: https://thetechhumanistshow.com Chapters 00:00 Intro 02:41 What's a Tech Humanist? 05:30 Navigating Human-Friendly Technology Decisions 08:08 The Impact of Deregulation on Technology Decisions 10:42 Balancing Action and Inaction 13:26 The Role of Purpose in Technology Decisions 25:21 Aligning Technology with Purpose 27:34 Articulating Purpose for Digital Transformation 29:37 Integrating Technology into Business Strategy 32:22 The Role of Human Workers in an AI-Driven World 33:59 Balancing Profit and Human Value 36:43 Strategic Optimism and Decision Making Learn more about your ad choices. Visit megaphone.fm/adchoices

AiDigiTales creator and AI for Kids podcast host Amber Ivey joins Greg Verdino and Geoff Livingston to discuss the significance of AI literacy for children, the role of data in AI, and how governments can use AI effectively. The conversation elaborated on the importance of educating children about AI, the practical challenges that governments face with data accuracy, and the future of AI in the public sector. Additionally, Amber shares her insights on creating an AI playground for government agencies and the significance of parental knowledge in guiding children through AI technologies. Amber, Geoff and Greg also discuss why it's harder for adults to get AI, and how DOGE is impacting state and local governments. Chapters 00:00 Intro 01:40 The Importance of AI Literacy for Kids 03:31 Challenges and Solutions in AI Education 09:39 AI in Government Work, Including Procurement Challenges 16:02 Navigating Federal and State AI Challenges in a DOGE Environment 19:21 The AI for Kids Podcast 26:49 Integrating AI Education into Schools 34:31 Pairing AI Education for Parents and Kids 37:55 Data Literacy and AI Governance You can listen to the AI for Kids podcast at https://aiforkids.buzzsprout.com; learn more about the AiDigiTales books, content, and courses at https://aidigitales.com/; contact Amber Ivey via LinkedIn (https://www.linkedin.com/in/amberivey/); and learn more about Social Finance here: https://socialfinance.org/. Learn more about your ad choices. Visit megaphone.fm/adchoices

Harnessing AI and Data in Advocacy featuring Tom Spencer from AdvocacyAI Get ready for a fascinating discussion about how AI is impacting the political advocacy space with Tom Spencer, CEO and Founder of AdvocacyAI. In this episode of the No Brainer Podcast, Tom, Greg Verdino and Geoff Livingston dive into explore topics ranging from the role of AI in advocacy, effective data utilization, and the human element in political communication. The conversation included a fascinating segment on using AI for political micro-segmentation and personalization were a major factor in the 2024 election.  And yes, they do talk about English breakfasts, scrapple, the Super Bowl, and Margaritaville, too.  Tom, Greg and Geoff also touch on the nuances of using AI without stripping the humanity out of advocacy efforts and reflect on the technology's larger impact on political strategies. 00:00 Start 02:07 Introducing Tom Spencer 06:00 Data's Importance in AI and Advocacy 10:04 AI Helping Human Communication 22:42 Political Communication and Data in Elections 29:54 AI's Role in Non-Profit and For-Profit Sectors 34:59 Job Loss Concerns with AI 45:33 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode of AI for Kids, we dive into AI for good, digital literacy, and internet safety with Geoff Livingston, founder of Cognitive Path! From how AI is shaping the world to the importance of critical thinking and digital responsibility, this conversation will help kids and parents understand how to navigate the digital world safely.

As a CMO and serial marketing innovator, Shiv Singh has been on the forefront digital change for decades. So, when he says that AI is underhyped, marketers might want to pay attention. In this 50th (50th!) episode of No Brainer, Shiv joins hosts Geoff Livingston and Greg Verdino for a power-packed conversation about AI's transformative potential and the future of marketing in an AI-driven world. For marketers who want to remain relevant, Shiv emphasizes the importance of adapting quickly, embracing AI tools, and developing uniquely human skills to thrive in the evolving marketing landscape. The conversation dives into the evolving relationship between humans and AI, as Shiv, Greg, and Geoff share personal stories about their experiences with AI at work and in life. They discuss the implications of AI on human interactions, the importance of humility when working with AI, and the need for businesses to adapt to the changing landscape. The conversation also touches on the regulatory environment surrounding AI and concludes with insights from Shiv's book, Marketing with AI for Dummies, emphasizing practical advice for marketers and the marketing industry in the AI era. In the end, the message is clear: Get on board or get left behind. Shiv Singh is an author, advisor, and the co-founder of AI Trailblazers. He has held senior marketing leadership roles at Lending Tree, Expedia, Visa, PepsiCo, and web 1.0 superagency Razorfish. For more of his insights be sure to subscribe to Savvy AI on Substack and be sure to grab a copy of his latest book. Chapters  00:00 Introduction 04:56 Why AI is Underhyped 14:52 The Future of Marketing Careers 20:00 Human Skills in an AI-Driven World 24:51Navigating Change in Marketing 31:53 The Human-AI Connection 34:04 Embarrassing AI Experiences 45:07 Navigating AI in Business Leadership 48:00 Marketing with AI for Dummies: Insights from the Book Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston are joined by Nina and Steven Moss, co-founders of Mendit.ai, to address the growing influence of AI on marketing and content creation. They discuss the positive and negative impacts of AI-generated content, the importance of maintaining authenticity, and how technology can be used to detect and limit the spread of fraudulent reviews and misinformation. Takeaways AI is creating a lot of synthetic content that can pollute digital ecosystems. The social impact of AI-generated content wasn't fully considered during its rollout. Marketers need to inspire real content rather than rely on AI slop. Understanding algorithms is crucial for navigating the digital landscape. AI can be tailored to meet specific customer needs, enhancing personalization. Digital literacy is essential for consumers to discern misinformation. Brands must take responsibility for the integrity of their online presence. The ethical implications of AI-generated content are significant and need addressing. AI can enhance productivity but should not replace human connection. The future of marketing will require a balance between AI efficiency and human authenticity. Chapters 01:53 Sloppy AI Content 06:58 The Problem of Fake Reviews 12:00 The Dangers of Manufactured Identities 17:07 The Positive Uses of AI in Content Creation 22:36 Finding the Right Balance in Marketing 30:19 The Role of Technology in Identifying Misinformation 35:28 The Future of AI and Human Interaction Mendit.ai - https://mendit.ai/ Nina Moss - https://www.linkedin.com/in/nina-moss-1182b0300/ Steven Moss - https://www.linkedin.com/in/steven-moss-65333732b/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The No Brainer Podcast, Geoff Livingston hosts Greg Kihlstrom, an expert in agile work, marketing, and AI. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI's potential while minimizing disruptions and enhancing cross-departmental cooperation. 00:00 Introduction and Greg Kihlstrom's Background 01:29 State of AI and Its Business Implications 02:21 The Importance of Agile in AI Implementation 03:28 Challenges and Misconceptions in AI Adoption 09:18 Strategies to Help Executives Understand AI 11:07 Enhancing Efficiency and Personalization with AI 14:50 Overcoming AI Data Challenges and Democratizing Analytics 19:59 Employee Concerns Regarding AI Adoption 23:14 AI as a Horizontal Capability and Inter-departmental Cooperation 27:49 Predictions for 2025 in AI and Final Thoughts 32:59 Closing Remarks and How to Connect with Greg Kihlstrom Interested parties can learn more about Greg Kihlstom at gregkihlstrom.com, or follow him on LinkedIn at https://www.linkedin.com/in/gregkihlstrom/. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of No Brainer, we are sharing four interviews Geoff Livingston conducted with brand experts at the recent GovAI Summit. Our speakers join us from Adobe, Abt Global, Zoom and Avaya, and discuss the state of federal, state and local adoption of AI technologies. Conversations include the adoption of image, video, and text generative AI, ethical AI to serve citizens, taxpayers and other consumers of digital government services, how improved generative AI is continuing to improve video meeting experiences, and state and local AI adoption. Join Geoff on the media stage with our experts. 01:46 Jeffrey Young, Solution Consulting Manager and Steve Lewis, Digital Media Solutions Consultant at Adobe on creative-specific generative AI. 18:30 Nora Connor, Director of Data Science, Abt Global discusses the ethical adoption of AI to serve citizens. 34:17 Josh Stanley, AI Sales Strategy, Zoom joined Geoff in a conversation about Zoom's AI Companion and its impacts. 39:38 Jennifer Bond, Vice President of U.S. SLED, Avaya offered insights into the state and local side of public sector AI adoption. Interested parties can learn more about the GovAI Summit at https://www.govaisummit.com/. Learn more about events company Modev https://www.modev.com/ and see more of its AI video content on YouTube here https://www.youtube.com/@Modev/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston host Sanjeev Pulapaka, Principal Solutions Architect at AWS and lead author of 'Empowering the Public Sector with Generative AI.' They start the conversation with a discussion about how the Trump Administration will likely deregulate AI guidance, further increasing the speed of adoption in the federal sector. Then three take a deep dive into the impact of generative AI on government operations, its potential to streamline tasks like RFP creation and data management, and the role of AI in improving productivity and service delivery in the public sector. Conversations include a discussion of the red-hot AI Agent trend and how soon it will be deployed and in which use cases. Then they discuss how Multimodal AI is already changing inputs into LLM. Finally,  the conversation elves into the regulatory landscape, the importance of innovation balanced with risk management, and the latest advancements from AWS in the AI space. Sanjeev shares insights from his book throughout the conversation on how AI can transform public sector services and highlights the importance of responsible AI use, data security, and regulatory compliance. Individual chapters include: 03:35 Discussion of AI in Government 08:26 AI's Role in Public Sector Efficiency 12:56 Challenges and Responsibilities of AI in Public Sector 15:21 Innovative AI Use Cases in Public Sector 17:41 Future of AI Agents 22:08 Innovative Uses of AI in Everyday Life 22:47 AI Maturity and Adoption Challenges 25:03 Data Challenges in AI Implementation 27:54 The Rise of Multimodal AI 31:46 Practical Applications of Multimodal AI 37:07 AWS and the Future of AI Interested parties can connect with Sanjeev Pulapaka on LinkedIn: https://www.linkedin.com/in/sanjeevpulapaka/ You can order empowering the Public Sector with Generative AI here: https://www.amazon.com/Empowering-Public-Sector-Generative-Applications/dp/B0D4PG9MHZ And learn more about Amazon's Bedrock Platform here: https://aws.amazon.com/ai/generative-ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In the digital age, what does it take for marketing firms to stay ahead? AI Knowhow host Courtney Baker explores this with highlights from an exclusive marketing roundtable featuring insights from Knownwell's Chief Product Officer, Mohan Rao, 2X CEO Dom Colasante, and Cognitive Path co-founder Geoff Livingston. Together, they tackle how AI helps agencies enhance their creativity, gain precise customer insights, and uncover new market opportunities. Later, Pete Buer catches up with Jeff Mason, CEO of Power Digital Marketing, to discuss AI-driven customer experiences and how his team leverages advanced tools to help brands scale effectively. From analyzing data for real-time insights to running AI-enabled customer service, Jeff shares his team's innovative approaches and discusses AI's role in elevating marketing precision and personalization to new heights. And don't miss our Halloween-inspired game, “Trick or Treat,” where Courtney, David, and Mohan tackle quirky AI-themed questions and compete for the top score. Tune in to learn how marketing firms are reshaping themselves with AI, and what lies ahead for the future of data-driven creativity and strategy! Visit Knownwell.com/demo for an inside look at AI solutions for marketing.

In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with guest Gam Dias to explore the intersection of AI and customer service. They discuss the cautious optimism consumers have towards generative AI, the importance of maintaining human interaction in customer service, and the long-term implications of automation in business. The conversation highlights the need for businesses to balance efficiency with empathy, ensuring that technology enhances rather than replaces the human touch. They also delve into the accountability of AI decisions and the strategic thinking required for successful implementation of AI in organizations. Gam is product specialist at Hubbl Technologies, an adjunct professor at IE Business School in Madrid, and the author of The Data Mindset Playbook. Chapters 00:00 Introduction 01:54 The Impact of AI on Customer Service 09:40 The Human Element in Customer Interactions 19:37 Balancing AI and Human Accountability 28:52 Long-Term vs Short-Term Business Strategies 44:29 Conclusion and Future Considerations Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kate Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University. They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course, you're hear a bit about how IBM approaches enterprise AI with watsonx. Later in the episode, Kait, Greg and Geoff discuss the future of jobs and the need for organizations to prepare their workforce for an AI-powered future. And drawing on her teaching experience, Kait explains that it's important for students (and hey, we're all lifelong students, after all) to roll up their sleeves and experience AI firsthand to gain the confidence they'll need to adapt to AI and stay relevant in the new world of work. Takeaways Consumer hype around AI is high due to a lack of knowledge, but as people become more familiar with AI and its applications, the hype is expected to die down. Businesses are using AI to transform their operations and incorporate it into various aspects of their business cycles. Successful AI implementation requires a strategic approach, change management, and employee education. The impact of AI is expected to be significant in industries such as healthcare and education, where there is room for rapid improvement. Organizations need to align their AI initiatives with their strategic goals and focus on areas where AI can have the most impact. Employee adoption and usage of AI tools are crucial for the success of AI implementation. The future of jobs will be influenced by AI, and organizations need to prepare their workforce for an AI-powered future. AI is already automating simple tasks and eliminating certain jobs, but it also opens the door for new job opportunities. Generative AI allows individuals to take on multiple roles and pursue their passions. Human interaction and soft skills are still essential. It's important for students and professionals to learn about and embrace AI to stay relevant in the future of work. Chapters 00:00 Intro 03:10 The Consumer Hype and Business Adoption of AI 10:17 Strategic Implementation and Change Management in AI 14:28 Rapid Innovation in Healthcare and Education 17:03 Aligning AI Initiatives with Strategic Goals 20:55 The Importance of Employee Adoption and Usage 23:20 Preparing the Workforce for an AI-Powered Future 26:24 The Impact of AI on the Workforce 28:48 Embracing New Job Opportunities with Generative AI 30:40 The Importance of Human Interaction in HR 39:21 Preparing for the Future of Work: Learning and Embracing AI Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while being mindful of its limitations and risks. The episode concludes with a discussion on the importance of process and leadership in successfully integrating AI into marketing strategies. Chapters 00:00 Introduction and Commercial Break 03:02 Exploring the Limitations and Risks of AI 07:50 Using Machine Learning and Gen AI for Segmentation and Personalization 17:38 Making Informed Decisions about AI: Precision and Open/Closed Systems 25:17 Differentiating AI Hype from Reality 25:51 The Future of Agencies and Marketing Departments in the Age of AI 34:57 The Importance of Process Documentation and Optimization 40:36 Leadership and Embracing Change in the AI Era Learn more about your ad choices. Visit megaphone.fm/adchoices

Is there an AI bubble and if so what does it mean to businesses? Geoff Livingston and Greg Verdino discuss the AI bubble with guest Shashi Bellamkonda, Principal Research Director, Marketing & AI Research and Advisory for Info-Tech Research Group. The three explore a hype wave or a bubble in the AI industry and the challenges faced by companies that have overinvested in generative AI. They also discuss the role of OpenAI and its missteps in managing consumer expectations. The conversation highlighted the importance of practical applications and the need for critical thinking when it comes to AI. The conversation explores the future of AI and its impact on various industries with an emphasis on driving revenue growth rather than just focusing on cost savings. Chapters 04:43 The AI Bubble: Hype Wave or Bubble? 12:10 The Missteps of OpenAI 21:07 The Importance of Critical Thinking in Evaluating AI 31:29 Consolidation and Shakeout in the AI Market Shashi's LinkedIn: https://www.linkedin.com/in/sbellamkonda/ Shashi's X Account: https://x.com/shashib Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer – take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope. Is AI poised to solve all of humanity's problems? Or are we headed for a tech-driven catastrophe? This episode of AI Knowhow dives into the polarizing world of AI hysteria to separate the hype from the hope. Courtney, David, and Mohan break down where AI has been overhyped and where genuine hope lies. They discuss the foundational models in AI, the future of AI hardware, and the realistic applications of generative AI. David also shares insights on the potential of AI to transform enterprise operations, focusing on collaboration and knowledge management, while Mohan explores how AI can create hyper-personalized experiences for users. For the AI Knowhow interview segment, our very own Geoff Livingston joins Pete Buer to discuss the current state of AI in marketing and beyond. They highlight the integration of generative AI with machine learning and analytics, and how this blend could drive real enterprise value. All of that PLUS this episode kicks off with a segment called “Take a Lap, David,” revisiting one of David's Hot Takes from a few months back. David predicted that the rise of Nvidia and AI in general would spell the beginning of the end of the dominance of the FAANG stocks. Specifically, David suggested that Amazon would be the company to falter because competitors like Microsoft and Google would make gains in their cloud and AI offerings. Venture capitalist Tomasz Tuzung recently covered what may be the beginning of this trend in a post titled When 1% Market Share Shifts Represent $5b of Market Cap. Knownwell is an AI startup that helps you reimagine your business in the AI Era. They are heavily focused on the professional services market. https://knownwell.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered how AI is reshaping the marketing landscape and the balance between creativity and relationships? In this very special episode, we play a conversation that our very own Courtney Baker had on No Brainer, a podcast hosted by Geoff Livingston and Greg Verdino about marketing and AI. Courtney, Geoff, and Greg explore the balance of AI's capabilities in marketing, discussing the limitations of AI-generated content and the enduring value of human creativity. Hear about the challenges and opportunities for mid-market companies to harness AI, and why it's a moment for these businesses to lean into AI innovation. Check out more from the No Brainer crew at www.nobrainerpodcast.com. Watch this episode on YouTube: https://youtu.be/n54TABcpWAA Sign-up for Knownwell's beta: www.knownwell.com AI Knowhow is brought to you by the team at Knownwell.

In this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating personalized and engaging experiences on websites, as well as the need to diversify marketing strategies beyond relying solely on search engines. Finally, they explore the role of brands in elevating the customer experience and building trust in AI, and how Apple may lead the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is AI poised to solve all of humanity's problems or are we headed for a tech-driven catastrophe?  In this episode of AI Knowhow, we dive into the polarizing world of AI hysteria to separate the hype from the hope.  Courtney, David, and Mohan break down where AI has been overhyped and where genuine hope lies. They discuss the foundational models in AI, the future of AI hardware, and the realistic applications of generative AI. David also shares insights on the potential of AI to transform enterprise operations, focusing on collaboration and knowledge management, while Mohan explores how AI can create hyper-personalized experiences for users. Later, Geoff Livingston, founder of Cognitive Path and host of the No-Brainer podcast, joins Pete Buer to discuss the current state of AI in marketing and beyond. They highlight the integration of generative AI with machine learning and analytics, and how this blend could drive real enterprise value. All of that PLUS this episode kicks off with a new segment, "Take a Lap, David" revisiting one of David's Hot Takes from a few months back.  Watch this episode on YouTube: https://youtu.be/P9lNra1PH7A  Remember to sign up for the roundtable discussion with David DeWolf, CEO of Tercera Chris Barbin, and Founding Partner of DCM Insights Ted McKenna. They're hosting a round table with leaders of Professional Services companies to discuss client retention in the AI era. You don't want to miss this! You can sign up today at Knownwell.com/roundtable. AI Knowhow is brought to you by the team at Knownwell.

In today's episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing. The show kicks off with David's summary of key findings from AIMG's recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of implementing AI in marketing. The conversation ranges from personalization and creative optimization to the ways AI can level the playing field for small businesses and why agencies need new business models. The trio ponders the future of the CMO role, the coming AI-native workforce, and why senior marketers need to explore and experiment with AI to remain relevant in the face of fast-moving change. Chapters 00:00 Introduction and Small Talk 03:27 AIMG Study on AI in Marketing 07:16 The Impact of AI on Agencies and Pricing 12:05 AI's Role in Finding Patterns and Insights 21:21 The Future of the CMO Role and the AI-Native Workforce 24:06 Advertising with AI 28:21 AI Tools for Small Businesses 32:30 Adapting to the Changing Marketing Landscape 36:24 The Power of Personalization with AI 39:09 Advice for Senior Marketers: Embrace AI and Experiment Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It's no surprise that they're implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more sophisticated AI business use cases driven by proprietary data. In today's conversation, we cover everything from why even 15 minutes of AI per day will put individual performers ahead of the pack to whether it's worth paying attention to the hype around artificial general intelligence (AGI.) And we discuss it all through the lens of a tech pro who has rolled up his sleeves and done the work. Chapters 00:00 Start 02:50 Introducing Steven Freidkin, CEO, Ntiva 04:10 How Ntiva uses AI internally and with clients 10:10 AI hype vs real world action 13:20 Is AI-driven productivity a double-edged sword? 15:45 Why Steven challenges everyone on his team to use ChatGPT 15 minutes every day 17:00 What about businesses that aren't adopting AI yet? 19:25 Dispelling the myth that AI is “easy” and “cheap” 23:00 Is Microsoft Copilot an AI gateway drug? 27:00 Is AI the product or just a feature? 33:00 The importance of AI guardrails 37:00 What does the AI sector need to do better to drive real business adoption? 43:45 Is AGI real, hype, or somewhere in between? Learn more about your ad choices. Visit megaphone.fm/adchoices

What does the future of marketing look like in the age of artificial intelligence? In this episode of "Laugh, Lend & Eat," host Fobby Naghmi engages in an in-depth conversation with Geoff Livingston, an esteemed marketing strategist, distinguished photographer, and prominent voice in the intersection of AI and marketing. Together, they traverse various subjects, from AI's obstacles and possibilities in the contemporary marketing landscape to the individual stories and projects that have sculpted their professional journeys and the profound effects of social media and technology on our personal lives and professional environments. Geoff offers wisdom derived from his extensive experience, illuminating the shift in marketing paradigms as we step further into the domain of artificial intelligence and emphasizing the critical role of genuine human connections amidst our digital era. He also shares his enthusiasm for photography, illustrating how his distinctive vision and technique vividly encapsulate moments and narratives. Listeners will gain invaluable insights for navigating the complexities of modern marketing and find inspiration to embrace their creative instincts or the sweeping changes introduced by AI. Loaded with humor, perceptive anecdotes, and expert guidance, this episode is an indispensable resource for industry professionals and enthusiasts alike.

In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strategic approach to data, marketing, and AI. What to Listen For 00:00 Introduction and Setting the Stage 09:00 How Google's Deprecation of Third-Party Cookies Impacts Marketers 20:00 The Importance of First-Party Data and the Challenges of Unifying Data 33:30 The Role of AI and ML in a Post-Cookie Marketing Environment 42:00 AI Depends on Strategy and Strategy Depends on Data Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Verdino and Geoff Livingston, principal analysts from CognitivePath run down the most important AI news stories from this year's Consumer Electronics Show and give their take on what they mean for marketing decision-makers. Correction: During this episode, Greg refers to the FTC banning Walgreens from using facial recognition technology for five years. He misspoke. The correct retailer is Rite Aid. https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology-without Learn more about your ad choices. Visit megaphone.fm/adchoices

A year! That's right -- it's been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, Greg Verdino and Geoff Livingston taking a look back at the "Year of AI." What trends, tech, big news, and boo-boos caught and kept our attention during a year that was (shall we say) eventful? Listen or watch this pipin' hot episode of No Brainer to find out. As a bonus, you'll also find out why Geoff regrets buying a fancy new webcam! What to Watch For 00:00 Start 05:50 Geoff's Trend 1: AI Euphoria – Business communities were abound with excitement during the first half of the year. 07:10 Greg's Trend 1: AI Hype Cycle — From Euphoria to existential risk, and everything in between. 15:05 Greg's Trend 2: The Generative AI Horse Race — Open AI has opened the door, and it is a dynamic market with many competitors, including Claude and Google. 18:40 Geoff's Trend 2: Fake AI — From shrink-wrapped GPT solutions masquerading as new solutions to bolt-ons, we saw a lot of masquerades. 24:20 Geoff's Trend 3: The Struggle for Ethical AI — From data sourcing and public figures to government regulation and Open AI's board scrap, ethical AI is a constant discussion point. 31:20 Greg's #3: Coca-Cola's Bain and OpenAI Partnership — Coke has paved the way for corporate marketing AI innovation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Around mid-day on Friday, November 17, Sam Altman -- the high-profile CEO of OpenAI -- was fired without notice by the organization's non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is co-founder and chief scientist Ilya Sutskever was the man behind the moves and put the debate between speed vs safety, profit vs purpose at the heart of the decision. Or was it rumors that Altman was planning a new AI company and hadn't been forthright with the board about what he's working on? But by Saturday, the company's blindsided investors (including Microsoft) were jockeying to reinstate Altman and demanding that the board resign instead. Will Altman return? Maybe. Maybe not. Is this a battle for the soul of generative AI? What does this mean for ChatGPT and all the tech startups that built their solutions on top of OpenAI's large langauge models? And what -- if anything -- should marketers make of the shakeup? In this "emergency edition" of No Brainer, Geoff Livingston and Greg Verdino summarize the unfolding drama (as of Sunday, 11/19 at 9am Eastern), and share their takes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content' contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands. It's a fun concept. The three dive into how it works for brands, why brands might be motivated to experiment here with AI first, some of the cool things creators have already done on the beta platform, and much more. Then they turn their eye to the larger AI marketing world and the changes technology is making on the sector. A bonus segment features a top 5 listing of the greatest AI ghouls for Halloween as ranked by Bard, Claude, ChatGPT, and human-in-the- loop Geoff Livingston.   What to Listen For: 00:00 Start 02:50 Introducing Adam Brotman and Andy Sack, Forum3 04:10 How Forum3's Hive3 AI-powered creator community works 11:32 Why brands should consider working with AI creators 22:32 How Hive3 Uses AI 29:20 How AI has subsumed Web3 and the Metaverse 49:40 Halloween Special: AI Villains Learn more about your ad choices. Visit megaphone.fm/adchoices

Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second. In today's No Brainer, Greg Verdino and Geoff Livingston digest some of last week's big announcements -- and warn marketers (and AI enthusiasts in general), let's not forget to question the narrative. How much of what Big AI announces is real innovation, and how much is just hype amplified by media and influencers? It's like a flashback to the dot-com era, where every press release was treated like the gospel. And here's the kicker: We're in uncharted waters. Journalism has taken a hit, and influencers are filling the void with quick takes and retweets that only amplify press releases. The result? A public that's easier to sway and a hype cycle that's even wilder than before. This podcast analyzes this trend using the bigger stories from last week to explore the line between noise and signal in the AI hype cycle. What to Listen For 00:00 Intro 08:45 On the AI Hype Cycle 27:16 OpenAI says ChatGPT can now "see, hear, and speak," but can it? 41:03 Seed round superstar Mistral AI releases its first open model 47:29 Amazon's strategic "not $4B" investment in Anthropic. 54:28 Meta drafts AI for play, not productivity, with GenAI social chatbots For complete show notes, including links to the stories discussed in this episode, visit https://nobrainerpodcast.com/ai-fact-fiction Learn more about your ad choices. Visit megaphone.fm/adchoices

Geoff Livingston helps corporations and associations adapt AI initiatives into their marketing departments. His company Generative Buzz helps organizations generate insights and new content from their existing content and create new forms of engaging, innovative communications with AI. He has served numerous top brand marketing departments, including AT&T, Audi USA, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter, and Gamble, SAIC, USPS, Verizon, and Yum! Brands. Industry recognition for these programs includes an IABC Gold Quill Award, multiple AMA awards, Cvent, MarketingProfs, the Society of New Communications Research, and Axiom. He has helped several brands successfully navigate brand reputation and cybersecurity crises. Geoff has authored three books on social media and marketing, including Welcome to the Fifth Estate. Key Moments [00:08:42] Leadership agility is vital for entrepreneurship success. Evaluate Serve exposed the author to large-scale AI projects with major banks and Fortune 500 companies. AI can revolutionize marketing strategies, generating significantly more leads. The author is enthusiastic about AI's potential in the enterprise market. [00:11:26] Loving Castmagic IO, but Momento's AI sucks. [00:14:55] Revenue is the scariest and most important. [00:19:41] Potential for growth through federation with Mastodon. Find Geoff Online https://generativebuzz.com/ https://www.linkedin.com/in/geoffliving/ https://geofflivingston.medium.com/ https://www.tiktok.com/@generativebuzz If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. **GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser** **Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee** Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this hard-hitting episode of No Brainer, Greg Verdino and Geoff Livingston talk about 10 common barriers to marketing AI adoption. They analyze why these issues crop up, their causes, and how they become big problems. Where possible, the two offer their thoughts on possible actions marketing leaders can take to overcome these obstacles and find success with AI. What to Listen For: the 10 Barriers 00:00:00 Start 00:06:00 #1 Tactical Thinking - A lack of strategy and/or failing to tie AI to that core marketing or business strategy to achieve enterprise goals hurts adoption. 00:08:30 #2 Leadership Deficit - Lack of leadership vision, commitment, and support to implement AI internally – from responsibility hand-offs to a failure to sponsor AI as a necessary technological evolution at all levels – stymies adoption. 00:11:30 #3 Employee Resistance - Well-discussed fears of widespread job loss have had their impact, with internal mid-level managers openly and passively resisting adoption. 00:22:40 #4 General Market Confusion - Marketing leaders are confused by nonstop vendor hype and false promises, with some advocating for all-encompassing point solutions while others emphasize intelligent integration within the martech stack. 00:32:35 #5 The Data Problem - Marketing organizations struggle with data quality, quantity, access, etc. and often balk at the cost of getting their data house in order. 00:39:00 #6 The High Cost of AI - The high cost to deploy and maintain enterprise-grade solutions/use cases shocks many inexperienced marketing organizations who see the low cost of consumer point solutions as the accurate cost of AI. 00:46:50 #7 Quality Vendors/Tech Partners - The AI landscape is complex, making it challenging to differentiate genuine capabilities and select the right solution among numerous alternatives, including point solutions versus existing cloud services. 00:57:40 #8 Lack of Governance and Workflows - Marketing leaders often overlook the need to control AI systems and manage AI usage in their organizations, neglecting implications for risks. As a result, their departments lack end user guidelines and fail to consider how AI affects workflows. 01:02:18 #9 Talent Deficit - There's a significant talent deficit in AI, with organizations struggling to hire and afford data scientists. Left to develop talent internally, leaders often neglect investing in the necessary training for their teams to use AI tools effectively and creatively. 01:10:50 #10 Lack of Named Case Studies - The AI industry lacks named case studies that provide tangible, measurable results (beyond the PR hit). Even if you acknowledge that it's still early days (and that innovators may not want to share their secrets), this absence of results raises concerns about transparency and credibility. As always, you can find the full show notes, including links to articles mentioned and other helpful resources at https://nobrainerpodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive into the world of Geoff Livingston, a passionate mountain biker turned content creator. His journey is a fascinating blend of pedal-powered adventures and creative storytelling.Geoff's path to content creation wasn't planned; it evolved organically. Through collaborations with skilled athletes, he honed his camera skills while enhancing his own riding techniques. Cancer disrupted his trajectory, prompting deep introspection. This setback catalyzed a renewed dedication to capturing the thrill of biking and sharing it with others.Geoff's narrative conveys resilience and growth, offering insights for emerging creators. His story champions the significance of hands-on experience, camaraderie, and adaptability. With every video.Thank you for listening Get in touch with us via Steed Cycles or via our Instagram Hosted by Jarrad Connolly Produced by Sam James Listen to other episodes here.

Today on the show we have Geoff Livingston. Geoff is a North Vancouver local Mountain Biker, Photographer, Dad, and Cancer Survivor.Having been through some incredibly tough circumstances, Geoff sheds an interesting perspective on what it means to be a mountain biker, and what is important in life. We talk about the mental rollercoaster of going from his highest high, completing the Great Divide - a 4350km bike ride, to being diagnosed with cancer and what he has learned along the way.In his professional life, Geoff is an entrepreneur at heart and is in the process of re-designing his professional career, to align more closely with his passion for Mountain Biking and community. He was recently involved in filming the Raceface pick-a-part video series featuring none other than Wade Simmons, Steve Vanderhoek, and Georgia Astel.So today, we're going to gain a look into the perspective behind the lens. What is it like to watch someone who is obviously nervous, hit a sketchy feature with mind-boggling consequences, from behind a camera.You can find Geoff @livingston.geoff on Instagram, and check out his new business, Capable Concepts, which we chat about during the show at capableconcepts.ca___________________________THE MIND MOUNTAINthemindmountain.comInstagram @the_mind_mountainFacebook @themindmountainYouTube @Jake JohnstoneDISCLAIMER: The opinions, thoughts, and views in the content created by The Mind Mountain, the Grit With Wisdom Podcast, and Jake Johnstone, including the guests they interview, are solely their own and do not reflect the official policy or position of any other organization, person, or company mentioned or featured in the podcast. The content is intended solely for entertainment purposes only. THE MIND MOUNTAIN, THE GRIT WITH WISDOM PODCAST, AND ITS AUTHORS ASSUME NO RESPONSIBILITY OR LIABILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR OTHER DAMAGES ARISING OUT OF THE USE, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THE PODCAST OR THE INFORMATION PROVIDED IN THE PODCAST, ON SOCIAL MEDIA SITES OR ON OUR WEBSITE. THE LISTENERS OF THE PODCAST, AND READERS OF OUR SOCIAL MEDIA POSTS, BLOG POSTS, AND ANY OTHER MEDIA ACKNOWLEDGE AND ACCEPT THAT THEY ARE SOLELY RESPONSIBLE FOR THEIR OWN ACTIONS, SAFETY, AND WELL-BEING WHEN ENGAGING IN ANY ACTIVITY RELATED TO MOUNTAIN BIKING OR ANY OTHER ACTIVITY MENTIONED. ...

Geoff Livingston and Greg Verdino are back for lucky Episode 7 -- and it's almost like two episodes in one. For today's big topic, the guys delve into some must-know essentials for marketers who want to go beyond the hype and get real about implementing artificial intelligence inside their organization. They talk about objectives and strategy, use cases and governance, human agency, and why trust sits at the center of any successful AI implementation. This alone is worth the price of admission. But there's so much happening in AI that before they even get to the main topic, Geoff and Greg sprint through Sam Altman's so-called plea for regulation, Buzzfeed's plans for content automation, the growing "content farm" crisis, DragGAN, IBM's WatsonX, ServiceNow's move to embed LLMs in the IT department, and more. So, if you're looking to get up to speed on the latest AI news, you can listen from the top. If you've heard it all and are ready to roll up your sleeves, start around the 40-minute mark. And as always, you can use the chapter markers to bounce around and find whatever you're looking for. What to Listen For 00:00:00 Start 00:05:29 Mr. Altman Goes to Washington 00:10:35 Buzzfeed and the New Content Wild West 00:17:19 NewsGuard Identifies 125+ AI-Generated "Content Farms" 00:25:00 DragGAN and the Tyranny of the Perfect Picture 00:31:25 Buddhists and Businesses Make Strange Bedfellows 00:41:22 Enterprise AI Implementation Challenges 00:46:00 IBM Puts Governance at the Center of Watsonx 00:49:04 ServiceNow Introduces LLMs for IT Support 00:50:50 Smart AI Solutions Start with Strategy 00:52:49 Defining Use Cases: Automation and Innovation 00:56:18 Getting Into Data Governance 01:09:57 Trust is Central to AI Implementations 01:11:58 Brainer: What's Your Use Case? 01:13:21 No Brainer: Get Ready for the Crap Content Tsunami Be sure to visit https://nobrainerpodcast.com/implementing-ai for the full show notes including links to all the articles and resources mentioned in today's episode. Have a question or suggestion? Drop us a note at hello@nobrainerpodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's power-packed episode, Greg Verdino and Geoff Livingston rant about "X" -- Elon Musk's entry into the generative AI race -- just weeks after he signed the controversial "AI pause letter" that called for a six-month moratorium on training advanced large language models. What are his plans for his so-called TruthGPT? Will he build an LLM that's trained on tweets? And could X become the "everything app" we never even knew we needed? Then, Greg and Geoff switch gears to talk about the implications of AI in ad world. Inspired by a great article at FastCompany.com, Greg shares some real (and potential) ways that the big advertising agencies are integrating generative AI into their creative workflows. Geoff talks the truth about the long-term love affair between advertising and AI. And the guys ponder whether agencies will rise to the challenge and become indispensable AI advisors to big brands... or sink to the depths of pointless hype (as many did with Web3 and the metaverse in 2022.) Be sure to visit the No Brainer website for the complete show notes, including links to the articles mentioned in this episode. What To Listen For 00:00 Start 02:44 Holla: No Brainer is part of the Marketing Podcast Network 04:22 Elon Musk announces X.ai 10:15 TruthGPT: An LLM trained on tweets? 14;18 X is Elon Musk's "Everything App" 18:04 Amazon's enterprise-grade AI announcement 24:23 Ad world approaches to AI 26:00 Fast Company looks at some practical ad agency AI plays 33:55 Ad world has been awash in AI for years 37:35 Is our "Bladerunner" moment around the corner? 39:36 A strategic role for agencies as AI advisors to brands 46:27 Today's "Brainer" and "No Brainer" Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is packed with power as Geoff Livingston and Greg Verdino dive deep into AI ethics. With ChatGPT churning out fake news and Midjourney attempting to pump the brakes on deepfakes, it's no wonder companies and countries are looking to rein in the use of generative AI. Geoff and Greg explore all of this and more, as they ponder whether humans are striking back against runaway AI productization. Geoff shares his thoughts on the seven essential elements for corporate responsible AI policy, the guys discuss some practical ways to keep AI from going off the rails (and taking your brand reputation with it) and tackle some tough questions that were submitted in advance by show listeners. (Psst… Want to suggest a topic or have your question answered? Email your ideas to hello@nobrainerpodcast.com.) The show wraps with some thoughts on why it's important to involve your employees in your AI ethics decisions, and even more important to understand what your consumers expect when it comes to how your brand uses AI in your marketing programs. A quick note: We pride ourselves in offering a reasonably professional podcast (ahem), so we want to give you a heads-up that we had some audio issues during today's show. It's certainly listenable and the content more than makes up for it (if we don't say so ourselves).   What To Listen For 00:00 Intro 03:32 ChatGPT “lies” about law professor Jonathan Turley 06:10 The Guardian's fake facts op-ed 08:34 Six-month AI “pause” and the real risks 10:43 Companies and countries pushing back on AI 16:13 Overestimating (and overselling) ChatGPT's capabilities 18:10 Midjourney cracks down on deep fakes 23:00 Preventing ChatGPT from spewing bad info (Listener question) 27:33 AI writing and tone of voice (Listener question) 28:57 Human + AI hybrid workflows (Listener question) 32:29 How VERDINO incorporates AI into workflows 34:07 Best practices for responsible AI content creation 35:29 Don't feed proprietary info into public GPTs 37:41 Why Bloomberg's proprietary GPT is the future 40:41 The time Geoff met Charles Barkley at SXSW 41:30 Educating Gen Z on the ethical use of AI (Listener question) 46:20 Seven components of a corporate responsible AI policy 54:00 Involving employees in AI ethics policymaking 55:23 Dentsu report on consumer attitudes and adoption   Like what you hear? Don't forget to subscribe, rate, and review our pod. Have a topic in mind or a question to ask? Hit us up at hello@nobrainer.com.   Visit us at NoBrainerPodcast.com for the full show notes including links to the articles and resources mentioned during today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions. Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production. Today we're joined by Geoff Livingston from Noravera, a video production company based out of Vancouver, B.C.. His video production company focuses on creating beautiful, emotional and engaging stories. TIMESTAMPS: 00:00 - Intro + Slow/fast season/growing organically 11:30 - growing the team / team structure 24:00 - Client discovery / ROI / Time spent on client work / Pre-Production 30:00 - Partnerships / Creative Differences 40:25 - Buying out your partner / Future Plans / Shying away from retainer projects 46:45 - New marketing initiatives To view the post for this episode, visit: https://www.lapseproductions.com/how-to-grow-organically-creatives-grab-coffee-27/ To learn more about the show, visit: https://www.lapseproductions.com/creatives-grab-coffee/ Subscribe and follow for future episodes! Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 Instagram: @CreativesGrabCoffee https://www.instagram.com/creativesgrabcoffee/ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com Instagram: @lapseproductions https://www.instagram.com/lapseproductions/ #videography #videographer #videoproduction #businesspodcast #videoproductionpodcast #lapseproductions #creativesgrabcoffee #videomarketing #videographers #videoproductioncompany #videoproductions #videoproductionservices #videmarketingstrategy

Around the Lens and 10 Frames Per Second are proud to present a new joint effort focused on discussing everything related to photo books called Photo Flip. Each month we'll bring on new authors, collectors and industry insiders to discuss photo books and the news surround them. The show is hosted by long time Around the Lens guest Joe M. Giordano, his co-host from their show 10 Frames Per Second Elena Volkova, and AtL founder and host, David J. Murphy. On this, the first, episode of their new show, they welcome Geoff Livingston, a part-time street and event photographer to talk about his new photo book, #NotMyPresident. The book showcases stories and photos from protests related to both Donal Trump's campaign for president and subsequent presidency. During our discussion we talk about his inspiration for the new book, some of his editing decisions and his thoughts about the Biden administration.

Geoff Livingston is an award-winning professional photographer in the Washington, DC Area. He provides event photography, photojournalism, portraits, engagement shoots, and fine art photography. He also offers photography workshops for interested parties.  And Geoff is one of the OG's on Twitter - but he's not on Twitter any longer. Learn why Geoff left Twitter, and his story of photographing protesters over the last 5 years.  Learn more about Geoff at his website https://GeoffLivingston.com 

Geoff Livingston is the Co-founder and CEO of Noravera Visuals, a video production and content marketing agency based in Vancouver. Noravera produces engaging promotional content for products and services throughout North America using immersive cinematic video. Through this content, Geoff and his team are on a mission to leave viewers feeling smarter because of what they have learned, happier because they have laughed, or empowered because they have felt something that made them think differently. In addition to his work at Noravera, Geoff is also a member of Entrepreneurs' Organization (EO), a cancer survivor, and an avid mountain biker. In this episode… If you take one thing away from today's podcast episode, it should be this: prioritizing self-care is not being selfish—especially among entrepreneurs and business leaders. By taking care of yourself, you are more equipped to take care of your team, your business, and your goals. So, how can you start implementing self-care into your daily routine today?  According to Geoff Livingston, business leaders should prioritize their health as much as they prioritize their business. As he says, a healthy mind and body are crucial for staying focused, engaging with employees, generating better ideas for your business, and more. That's why he takes time every day to focus on his fitness, nutrition, sleep, and mindfulness practices—so he can be a better leader and CEO.  In this episode of What CEOs Talk About, host Martin Hunter is joined by Geoff Livingston, the Co-founder and CEO of Noravera Visuals, to talk about the importance of prioritizing self-care as a business leader. Geoff shares his strategies for maintaining good health, both mentally and physically, and explains how self-care can positively impact an organization's day-to-day success. He also reveals the power of video content in 2021 and beyond. Stay tuned. 

"I felt like I'd lost the true voice of what social media was supposed to be." The former marketing agency head knew he was at a crossroad. "The artist in me was always wanting to go out and shoot that photo, to find that story." So Geoff Livingston blew up his Twitter account, folded his agency, grabbed his camera and hit the street. Today his photos are making a difference for causes that matter.

Entrepreneur and Digital Pioneer, Geoff Livingston, joins us to discuss the future of AI and marketing and how good quality content is more important than ever. Stay tuned for the release his book, Welcome to the Machine: A Primer on AI for Marketers. 

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary Let’s get real in this episode on data and understanding what works for you. Geoff Livingston provides knowledge based on his many experiences working with nonprofits that took years to learn. Data is full of surprises and if you watch carefully, you can find trends that help you better connect with your audience and actually get your message in front of your donors in way that catches and holds their attention. Knowing your audience not only allows you to tailor your communication to your target market’s preferences, but it also allows your organization to come across as one that is familiar with its supporters. “Repetition builds familiarity” after all. Best practices and benchmarks are a great way to see what’s happening on a larger scale and they can certainly help guide you in your marketing, but there is a lot to be said for studying your own data and finding what works for you; because, what works for someone else may not necessarily be what works for you and what works for you may not be accurately represented by these industry trends. Know your people. Know yourself. And to thine own self, be true. (William Shakespeare) How? Data. Lots of it. Listen in to learn how to use your data to help you create effective communication tactics and to ultimately help you strengthen your relationships with your members. About Geoff Livingston Geoff Livingston is the CMO of Legends of Learning, an edtech start up in Washington, DC. Before joining Legends of Learning, he start and sold Livingston Communications, a social media boutique, as well as communications firms Zoetica, and Tenacity5 Media. Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised numerous start-ups, mid-cap companies, and nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, the Philanthropy 2.0 Project, Tekelec, Network Solutions, Vocus, the Washington Nationals, and Sully Erna (Godsmack lead singer). [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

Today we talk to Geoff Livingston about two topics: the first is his experience publishing (and his transition from business to fiction, traditional publishing to self publishing) and the second is the sunsetting of his marketing agency. The post Know When To Fold ‘Em: Recognizing The End Of The Road For Your Business appeared first on Web.Search.Social.

Welcome to another episode of the Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 16, Jessica chats with photographer and author Geoff Livingston.  Jessica and Geoff discuss:  How and why he evolved into a photographer  How we can use technology to transform  Why the medium is still the message The Instagram vs. Flickr battle  Why he refuses to tell his story  The xPotomac event in Washington, DC on August 27th  

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. In a world where so many changes have happened - just in the last few weeks, alone - I'm thrilled to have Gini back on the show to talk about where we're at in this space, how well organizations have adapted to digital, and why her new book matters so much. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Running time: 50:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gini Dietrich. Spin Sucks - the book. Spin Sucks. Marketing In The Round. Arment Dietrich. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Tags: advertising podcast arment dietrich blog blogging brand business book business podcast content marketing david usher digital marketing facebook geoff livingston gini dietrich itunes marketing blogger marketing in the round marketing podcast podcast podcasting social media spin sucks twitter video podcast

Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich (Spin Sucks and Arment Dietrich) and Geoff Livingston (Welcome to the Fifth Estate and Now Is Gone) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Marketing Campaign in the Digital. I'm not sure how often these two big-brains do interviews together, but I'm thrilled that they even entertained the idea with me. If your business is still struggling with digital marketing and how it integrates into your organization and all the way down to your marketing campaigns, you do not want to miss this discussion. Before getting on with the show, I am frequently asked about the music at the end of the podcast. The song is 'St. Lawrence River' and it's by David Usher. I've been friends with David forever and his music always inspires me. He let me know that a new project he's working on, Artists For Amnesty, is giving away this song for free. Just go to the site and follow the instructions. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #312 - Host: Mitch Joel. Running time: 36:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Gini Dietrich and Geoff Livingston. Marketing In The Round. Spins Sucks. Arment Dietrich. Welcome to the Fifth Estate. Now Is Gone. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #312 - Host: Mitch Joel. Tags: advertising podcast arment dietrich artists for amnesty blog blogging brand business book david usher digital marketing facebook geoff livingston gini dietrich itunes marketing marketing blogger marketing in the round marketing podcast now is gone online social network podcast podcasting social media spin sucks welcome to the fifth estate

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Running time: 48:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Gini Dietrich. Arment Dietrich. Spin Sucks. Spin Sucks Pro. Inside PR. Marketing In The Round. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Tags: across the sound advertising arment dietrich bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston gini dietrich hugh mcguire in over your head inside pr itunes julien smith librivox managing the gray marketing marketing in the round marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing spin sucks spin sucks pro strategy trust agents twitter

Welcome to episode #256 of Six Pixels Of Separation - The Twist Image Podcast. Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate. His first book, Now Is Gone, was way ahead of the curve in terms of introducing Social Media and Digital Marketing to the greater masses, and his newest book looks at how to create sustainable and powerful Social Media strategies. Geoff also has a passion for making a difference, and it's that bridge between social causes and Social Media that truly keep him and his company (Zoetica) energized. This is Geoff's second appearance on the Podcast (his first is right here: SPOS #164 - Buzzing With Geoff Livingston). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #256 - Host: Mitch Joel. Running time: 46:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Geoff Livingston. His sophomore business book is called, Welcome To The Fifth Estate. HIs first book is called, Now Is Gone. His company is Zoetica. Follow Geoff on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #256 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs now is gone online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image welcome to the fifth estate zoetica

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Welcome to episode #164 of Six Pixels Of Separation - The Twist Image Podcast. Geoff Livingston is a PR guy who gets around (in the best way possible). He has a highly trafficked Blog, The Buzz Bin, is the owner of his own PR agency (which was acquired by CRT/Tanaka) and the author of the must-have book on new media and Public Relations, Now Is Gone. He was in Montreal today, so we sat down, grabbed a coffee and here is the result. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #164 - Host: Mitch Joel. Running time: 29:14. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Old Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Look for Media Hacks #14 at some point soon featuring:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents.  C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Six Pixels of Separation the book is now available for pre-order. In conversation with Geoff Livingston - The Buzz Bin - CRT/Tanaka. His book is: Now Is Gone. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #164 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven cc chapman chris brogan christopher s penn crt tanaka david usher digital marketing facebook facebook group financial aid podcast geoff livingston hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs now is gone online social network podcast podcasting six pixels of separation social media marketing the buzz bin trust agents twist image twitter web 20

Geoff is Senior Vice President at CRT/tanaka. Here's his bio from LinkedIn: Called a “local blogging guru” by the Washington Post, Geoff's Buzz Bin blog (www.livingstonbuzz.com/blog) is nationally recognized as one the leading marketing blogs in the world, and is the top ranked marketing blog in the Washington, DC region. He successfully launched FortiusOne’s GeoCommons using an aggressive social media strategy, and marketed Godsmack Lead Singer Sully Erna’s autobiography using a diversified My Space and blogosphere campaign. Geoff is also the author of the popular book on new media, “Now is Gone.”

Geoff is Senior Vice President at CRT/tanaka. Here's his bio from LinkedIn: Called a “local blogging guru” by the Washington Post, Geoff's Buzz Bin blog (www.livingstonbuzz.com/blog) is nationally recognized as one the leading marketing blogs in the world, and is the top ranked marketing blog in the Washington, DC region. He successfully launched FortiusOne’s GeoCommons using an aggressive social media strategy, and marketed Godsmack Lead Singer Sully Erna’s autobiography using a diversified My Space and blogosphere campaign. Geoff is also the author of the popular book on new media, “Now is Gone.”

Is there such a thing as a personal brand or is it just a cottage industry in search of a market? Can you have a personal brand and be an employee? What's the difference (If Any) between personal brand and a person's reputation. Geoff Livingston, author of Now is Gone and Hajj Flemings author of The Brand YU Life will throw it down in this show hosted by Albert Maruggi. Social Media Throwdown gets to the heart of the issue with lively discussion outside of the echo chamber. Learn more on the Social Media Throwdown blog

Is there such a thing as a personal brand or is it just a cottage industry in search of a market? Can you have a personal brand and be an employee? What's the difference (If Any) between personal brand and a person's reputation. Geoff Livingston, author of Now is Gone and Hajj Flemings author of The Brand YU Life will throw it down in this show hosted by Albert Maruggi. Social Media Throwdown gets to the heart of the issue with lively discussion outside of the echo chamber. Learn more on the Social Media Throwdown blog