Podcasts about orreco

Today we're delighted to welcome Manchester City Women's Director Charlotte O'Neill to the show. This is a part of the game we talk about a lot. The growth of women's football has been in turbo over the last decade, both in the UK and beyond. Man City have been one of the clubs leading that charge, compiling a squad of world class talent with the facilities and infrastructure to deliver on a long term ambition, to be the best women's team in the world. But behind this is a broad range of both successes and major challenges to overcome. From developing female first brands with unique value propositions to being held to account for a lack of financial sustainability as the men's game haemorrhages cash, there's a real story to be told for what is going on behind the scenes as these teams evolve through their investment phase into legitimate standalone football brands with social and commercial firepower. On today's show we discuss: Evolution of Man City Women: When a women's team is starting out, does it need to be able to leverage the brand and credibility of a strong men's team to get ahead? What has been the most important part of being a team in the City Football Group setup? From foundation to legitimacy: how have the club developed both a trophy chasing team on the pitch supported by best in class infrastructure off it. What are the biggest challenges about running a women's team in the WSL? Are the expectations placed on the women's team similar to that of the men? How an access to the leadership of Man City, such as Director of Football Txiki Begiristain, has benefited Charlotte and her team when it comes to football and business. Creating a Proper Business:  ”This assumption that women's football has to be sustainable from day dot really drives me mad”. What does it mean for the game to be in the ‘investment phase'? Understanding who the fans are; who are the core group attracted to the matches and how to the compare to the ‘traditional' City fan? The rise of female first partnerships: how the women's team and signing major brand deals with businesses looking to unlock and resonate with a new audience. What are the key revenue streams that drive the team and how do they compare to the men's business model. To what extent does success on the pitch drive the success off it? The Wider World of Women's Football: How does the WSL compare to other strong leagues in the US and Europe? Are we attracting the top talent to come and play in the league and do the financial opportunities offered compete with salaries elsewhere? Should we franchise women's football? The balance between security and maintaining brand value with jeopardy and open football pyramids. Where are the biggest opportunities for women's football over the coming years? A huge thanks to our partner: Orreco  https://www.orreco.com/

Today we're delighted to welcome Surrey County Cricket CEO Steve Elworthy to the show, our first venture into one of the toughest businesses in sport. Surrey is a historic institution in a historic sport, part of a club set up integral to the development of all cricket, including the much loved short form franchise tournaments that dominate today. But well documented, the clubs are struggling big time. Surrey, as you'll hear, is not one of them.  By far the best team chasing a 4th consecutive championship, a key piece of infrastructure generating tens of millions a year, a perfect location in London, the business of this county team will surprise you I'm sure. But this format is in need of support and innovation. How can we grow the game of cricket and protect the clubs and format that may be out of fashion at the moment, but without which much of cricket wouldn't exist?  This is the business of cricket away from the shining lights and big music.  On today's show we discuss: The Business of Surrey: What are the key business drivers of Surrey? From sponsorships to media to ticketing and events. Why is it so important to have a multi-purpose venue capable of generating revenue away from cricket? What is the balance of value between County Championship and short form matches like The Hundred or T20 Blast?  Some years revenue can be £45m, others £65m. Why is it hard to create consistency in annual turnover? The sale of Hundred franchises will pump millions of pounds into the county game. What will this be used for? Impact of Short Form Cricket: The Hundred and T20 Blast play a major role in attracting fans to club grounds. How do club benefit from these short formats even if they don't directly own a team? Why innovation in cricket is more than just reducing the number of balls bowled. A discussion around player pay: there needs to be a recognition of the opportunities players receive and provide competitive offers to attract the best talent. With the Mumbai Indians owners buying into the Oval Invincibles, what will the benefits of a relationship be? Keeping County Cricket Alive: The maintenance of red ball cricket is important for more than just tradition; why the grassroots game depends on long form cricket. Are the counties marketing their core product well enough? Surrey get over 50,000 fans in for a season; how can that be replicated in locations where teams get only 6 or 7,000? How can county teams modernise to attract the young fan and shake the perception that this is a format of the past? A huge thanks to our partner: Orreco  https://www.orreco.com/

Today we welcome Exeter City CEO Joe Gorman. This show is long in the making. One of the most requested guests we have had. Why? Well Exeter are one of football's biggest rarities; a fan owned club. This means they cannot rely on the wealth and exuberance enjoyed by many to succeed on and off the pitch. They actually have to try and make the business make sense. Punching above their weight for many years, the club sits in League One alongside mega rich teams like Birmingham and Wrexham, and are more than competitive. So how does a club owned by 4700 fans paying £24 a year compete at the top level? How have they turned a £5m investment into the academy to a return of £20m. And why is Joe adamant this is a club here to be the best football team, not just to pat on the head and applaud for doing things unusually well. A truly unique model. A truly unique conversation. This is the other side of the ‘Business of Football'. On today's show we discuss: Exeter: A Fan-Owned Club: What does it mean to be owned by the fans and how does it actually work when you have over 4700 ‘owners' involved in the club? Is Joe's job made easier or harder without having the pressures exerted on management by demanding multi-millionaire owners chasing the glories of Premier League football? How does the business of the club actually work in the context of making decisions to spend money. Is it consensus driven? The importance of building trust: “the fans need to know I have the best interests of the club at heart” Why this is more than a club to patronise for doing well off the field and how Joe, along with manager Gary Caldwell, is installing a winning culture from top to bottom. Would the club ever look for investment away from the fanbase? A Unique Playing Model: When you can't go out and spend millions on a star player, how do Exeter uncover talent who fit their model? The importance of creating value for top teams by nurturing talent and being a home that clubs want to send their brightest young players to. Buying players for 5-figures and selling them for 7-figures; winning for Exeter is more than just 3 points on the pitch. The value of the sell-on clause: why having a percentage sale on players sold is such a valuable cash flow addition. The fanbase needs to understand and get behind this business model for it to work. How do they relate to a team with pure ideals that may have a ‘success ceiling'? Competing in the EFL: The financial disparity between clubs even in League One is becoming more apparent than ever. How do Exeter leverage their unique model to compete with big spenders? Are clubs like Wrexham and Birmingham good for the Football League? Whose responsibility is it to capitalise on the increased exposure afforded to the football league with big investors and TV deals now a common occurrence? Why does Joe fear wage inflation will be the thing that makes competing on a manageable playing field too hard to navigate? And to our amazing partner: Orreco  https://www.orreco.com/  

Today we welcome Nicolas Julia, founder of Sorare, the record breaking platform that blends fantasy sport with digital collectibles. This is a step beyond the fantasy football/F1/rugby you may already be a part of. It's an open market, providing the chance to show your skills and talent identification to buy, select and trade tangible assets in the form of player cards. They are reimagining sport for the digital age, combining NFT's, global partnerships, and strategic gameplay to create a fan-owned, athlete connected future of sports entertainment.  From signing partnerships with the Premier League, NBA, and over 350 teams to generating nearly half a billion dollars of translations on the platform, Sorare has pioneered a new era of fan engagement while empowering athletes with their own data and IP. Serena Williams, Gerard Pique, Kylian Mbappe; they're all backing the company to deliver on their objective of making every fan an owner or manager. But how did this bridge between digital fandom and the world's biggest sporting entities form?  Big numbers, big partners, big ambitions. Nico delivers the thesis of a company at the heart of the modern sports industry. In today's show we discuss: Building a Fantasy Sports Business What was the opportunity Nicolas and his partners identified when establishing Sorare? Born in the era of cryptocurrency and NFT's, how has Sorare been able to navigate this highly volatile landscape and become THE fantasy sports platform? What does the business model look like? From attracting players to the platform to signing global partnerships with major leagues. What has the hardest part of working with very traditional organisations been? How much education is required when demonstrating the value Sorare can bring to a league? Value of Athlete Partnerships Athletes are becoming more and more active in investment markets. How have Sorare leveraged the talent on their cap table to develop the brand and product? How did Nico encourage the likes of Gerard Piqué, Serena Williams, Kylian Mbappe, Lionel Messi to invest in the business?  Are agents a blocker to getting access to athletes when it comes to presenting ‘long term' business opportunities? Signing big brands and major rights deals is significantly aided by athlete participation; the story of how Serena Williams won Sorare the NBA contract. Difference Between US & European Markets There is a major difference between the evolution of US and European markets when it comes to fan engagement, technology adoption, and athlete investing models. How has this shown itself in the growth of Sorare? Did the approach to winning contracts in the US have to change from the football model implemented in Europe? How do Sorare identify and prioritise new markets? The NFL is one of the biggest sports leagues in the world. Is this a target area? How does the development of the US betting market impact Sorare, if at all? Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/  

Today we welcome 7-time NASCAR Champion Jimmie Johnson, a racing legend. Motorsport has never been bigger. The Liberty Media world of F1 has exploded, MotoGP has sold for over $4bn, but what about NASCAR? The US's second most watched sport is an entertainment and commercial giant, yet outside of America, it's fair to say exposure is limited. Jimmie Johnson is one of the most successful drivers to grace any track; think Lewis Hamilton or Michael Schumacher. He is the joint record holder for most Championships won, dominating the sport in the noughties winning 5 titles in a row. Now, he's changed the race seat for team ownership with Legacy Motor Club. From billion dollar media rights deals to cars described as revolving billboards, when we get into it, the business of this sport is ridiculous! We're delighted to welcome Jimmie to the show. On today's show we discuss: The Business of NASCAR: Where does NASCAR sit in the US sporting ecosystem? What does it cost to buy a team, or ‘Charter', and how many cars do you enter into a race when you have secured your spot? The $8bn media deal is a major financer of the sport, but what does the distribution model look like? How much do the top drivers get paid and how has the sport changed as regulation restricts the money spent on cars? Why the demand for Charters is on the rise and the shift in investor profile. Does NASCAR need to go global to reach its full potential?  The Rise of Jimmie Johnson: From humble beginnings to the joint most Championships in NASCAR history, what did the path to the top look like? Racing in the 2000s was very different to racing in the present day; how did the salaries and stardom compare? Private planes and international fame…NASCAR drivers lived a great life, but what did the sacrifices to achieve the ultimate success look like? It's hard to keep the fire burning; what did Jimmie do to ensure he kept focused and hungry? How is Jimmie adding value to Legacy Motor Club as a co-owner that leverages his storied career as a driver? The Future of NASCAR: What does the sport need to do to reach its full potential? Should it go to the F1 playbook? Does the business model allow for the sport to grow? Should there be a better distribution model and decentralised control to develop the commercial end? With a couple of teams pushing back against the latest regulation, is the sport heading for a political dogfight? What does Jimmie want to achieve as an owner?  A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/

This week, we're delighted to welcome the CEO of the RFU, Bill Sweeney, to the show. There's no hiding from the fact it's been a hard few months for the organisation and Bill personally. Significant losses reported last year alongside the now infamous LTIP scheme generated an unrelenting flow of negative press and questions of the leadership. This show is about understanding the financial health of the RFU and wider sport. And it's certainly not as bad as many would have you believe.  Fueling the almost holistic negativity around Rugby, which we have talked about many times on the show, is not the aim here. We discuss the governance structure, revenue generation & the Allianz deal, LTIP scheme, England team performance, rugby's drive to remain relevant, and more. Listen to the facts, make your own conclusions. But, hopefully having listened to this, with a better picture of where the game is at and if the RFU is achieving its primary goal of growing the game in this country and beyond. On today's show we discuss:  What is the RFU?: For all the criticism and focus on the organisation over the last few months, what does the RFU actually do and is it fit for purpose to deliver on its objectives? Should the community game and the professional game be governed by the same organisation? "It's time for change". What does Bill think needs to happen to improve the governance of rugby in England? The fight is on to keep rugby relevant in an increasingly competitive attention economy; what are the RFU doing to develop the game? The Finances of Rugby: How much money does the RFU generate each year and where is that money spent? The story of the LTIP payment and why it was such a problem in the broader context of RFU finances. From a new stadium naming rights deal with Allianz to a data driven partnership with Apple, what does the partnership roster look like and how much does it generate? The financial cycle shows the governing body loses huge numbers in World Cup years. Should this be changed so countries are not financially penalised during the greatest global show of rugby? "85% of the revenue generated comes from the mens team playing at The Allianz. That has to change". The challenges of getting through Covid and back to business. Aligning Finances with Performance: "England has won four 6 Nations in the last 22 years. That is not acceptable considering the resources and our game". How can the RFU play a role in creating global icons out of England rugby players alongside Premiership Clubs? The future is bright: how the emerging England rugby teams are showing the value of investing in pathways and are on track for major success. Is the structure currently optimised to get the best out of the performance? A comparison with Ireland, France & New Zealand. A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/  

Welcome to the business of Non-League football. Beneath the top four tiers of the revered English football pyramid sits a whole other football world; hundreds of teams, players, coaches, owners playing week in week out to climb the ladder. Jamie Vardy, Ollie Watkins, Jarrod Bowen, Tyrone Mings have all played non-league football. ‘Welcome to Wrexham' recently storied the quality that exists and the difficulty in getting out of it. I've wanted to do a show focused on this from day one, so I'm delighted to welcome Eastbourne Borough owner Simon Leslie to the show. This is the fully unfiltered reveal on what it is like to buy, run and try to develop a club outside the core of English football. The opportunity is huge, but the challenges are significant. There's no soft touch here, as we welcome Simon to the Business of Sport. In today's show we discuss: Buying a Non-League Team: What was it about Eastbourne Borough that attracted you to the opportunity when you had looked at clubs in the Football League? What is unique about buying a club in Non-League and what was the financial requirement to not just purchase the asset but also to run it? Owners now have to go through a rigorous process to check they have the resources to buy a football club…or do they? Is the FA's ‘Fit & Proper' test fit for purpose?   “There's an element of stupidity (in football ownership)”. Why do successful business people continue to plough their hard earned money into football clubs? Can you Make Money?: What are the economics of a Non-League club, from no media rights to a brutally competitive commercial landscape? How do you stand out from the rest to drive more eyeballs and more traffic through your club?  The importance of content in a modern sporting landscape; how Eastbourne have become the envy of many far bigger clubs with a cutting edge, multi platform media offering. What needs to happen to drive more revenue opportunity in football?  Football Governance Fit for Purpose?: How much money do Non-League teams receive from the Premier League and EFL, and what changes could be introduced to deliver a better financial outcome? Are the right people running football in England? Owners have to do more to drive change; why the responsibility doesn't just sit on the individuals at the top of centralised football. Do the people at the top of Women's football believe in their own product?  “I am an unofficial spokesperson for Non-League football because they're not doing it themselves and they deserve more” Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/

Another first class Football League CEO in the studio this week. Liam Dooley has been in charge of Shrewsbury town, League one's longest serving club, since 2023. Operating on the smallest budget in the division, balancing good business with competitive performance is not easy. Shrewsbury have had 10 consecutive years at this level, but are currently bottom of the league having lost their last four games. But, with their latest accounts showing they have halved their annual losses, the business side has impressed. With a top manager like Gareth Ainsworth in charge on the pitch, the fight is on to escape relegation and attract new investment. We're back again; how do you build great business off the pitch and win on it?  In today's show we discuss: The Business of a League One Club: Can a football club be good business?  Has the profile of football club owners now changed so much that ‘local' owners are no longer able to meet the financial needs of clubs? What is the correlation between spending the most and achieving on the pitch the lower down the leagues you go? Why did Liam focus so much attention on reducing the club's financial losses in a short space of time and what are the wider impacts of cutting costs? Shrewsbury Town: Overachievers? Shrewsbury Town are the longest serving club in League One; how has a club with a small budget managed to achieve consistency in a financially driven market. How can you be successful when you have the lowest budget in the league?  With the club currently looking for investment, what is the profile of owner that's most attractive to the club and their fans? How has Gareth Ainsworth come into the club and created a positive environment even if results aren't going Shrewsbury's way? “Build a Club not a Team”: It is important to create a culture in the club that is more than just the men's team on the pitch for 90 minutes every Saturday. How do you do this? Why the women's team is separate from the operational running of the club, and where does women's football sit in the future plans of Shrewsbury? Leveraging the academy to create future stars for the first team and to become an additional line of business when clubs buy your talent. What happens to the club if it gets relegated? Are there things that have to be sacrificed or put on hold? A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/

Today we welcome one of football's most iconic CEOs. When Peter Kenyon moved from Manchester United to Chelsea in 2003 after Roman Abramovich bought the club, it was the first time a move in the boardroom was treated like a player transfer. Sir Alex Ferguson was said to be ‘intensely disappointed', not least because he recognised the role Peter played in the success of United at the time. Having built Man Utd into both a performance and commercial powerhouse, Peter took on the task of executing Abramovich's vision; to build the best club in Europe. From working with Ferguson to hiring Mourinho, from creating culture to delivering trophies, we get an answer to the question we have asked for a long time: How to build success off the pitch AND win on it? It doesn't get much bigger than this.  On today's show we discuss: Manchester United: Building a Global Brand Sir Alex Ferguson was key to the success of Manchester United on and off the pitch; why you couldn't detach winning from the commercial achievements of the club. “Why are some businesses successful and others not? It's down to people”. The importance of building the best team for the job at hand. It wasn't necessarily about signing the best players; it was about signing the personalities that fit the culture. Why United were able to capitalise on their success from a business standpoint where Liverpool didn't. The story behind Rupert Murdoch's failed acquisition of the club in 1998. The Move to Chelsea: Why did Peter leave the biggest club in the country to take over at newly owned Chelsea in 2003? “Abramovich was an unbelievable owner”. What made Chelsea's owner so great for his 20 years of stewardship and what makes the best owners in football? The story (and theory) behind firing Claudio Ranieri and signing Jose Mourinho, and why it just may be the best money Chelsea spent. Conversations with Abramovich before he bought the club included a very clear set of ambitions and a definition of what success looks like; what were the targets? What was the hardest deal to get done while Peter was in charge of Chelsea? The Industry Today: “The downfall of United was the success of United”. Why it is so important to have a succession plan in sport. Are we seeing a break in the relationship of a necessity to win to drive strong commercial performance?  It may pain Peter to admit it, but why does he think Liverpool have done an exceptional job in recent years where others have struggled? In a nod to his current board seat at Williams F1, why the Williams comeback will be the greatest in sporting history! A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/

This week, we are delighted to welcome James Barclay to the show. James is Team Principal at Jaguar Racing, the current Formula E constructors World Champion. We have done some amazing shows on Formula 1, but this is a new area to venture into. Formula E is the fastest growing motorsport in the world.  It has been a rapid rise for electric racing since the first season in 2014. In an age where the environment and sustainability dominates, this format has become a pioneer of ‘green' sport, influencing the technological development of electric cars and influencing broader automotive consumption habits. With the now infamous rebrand of Jaguar at the end of last year, what role does the company's participation in this sport now play in broader company objectives built exclusively around electric vehicles? James has been the team Principal since 2015, when the manufacturer first entered the sport. This was the chance to sit down and discuss this alongside the success of Formula 1, understand the similarities and differences, and review how the business of the teams and wider sport works. It's an entertainment product for the modern age, and a modern audience.  What makes the Jaguar car faster than an F1 car 0-60? What is the cost of running a Championship winning team? Could Max Verstappen win in a Formula E car? Let's find out. On today's show we discuss: The world of Formula E: Creating a new sport - the origins of Formula E and how it differs from other forms of racing. How has it evolved since its inception; from a concept on the back of a napkin to leading global motorsport. What do the revenue streams look like for a Formula E team? From sponsorship to prize money to media rights. Do spending caps and regulations placed on the teams drive financial sustainability? How media rights and the mediafication of sport has affected Formula E? Is there a Drive to Survive moment on the horizon? How do drivers become Formula E drivers rather than another motorsport? What are the differences? Formula E vs Formula 1: What are the similarities between the two formats?  What has F1 copied from Formula E? Are the two in competition or can they coexist harmoniously? How would F1 drivers fare in the Formula E championship? If you put Max Verstappen in a Jaguar car, would he win the Championship? What lessons can Formula E take from F1 when it comes to global outreach? Do Formula E's cars lead to better racing? More overtakes, quicker acceleration, more skill? The future of EVs and Jaguar: How much does Motorsport at the elite end influence global consumer habits across an automotive industry? How the Jaguar rebrand towards EVs affected their participation in Formula E? Is all press good press? In what ways do the sponsors in Formula E advance the overall development in EV technology? Holding exclusive rights to electric racing until 2039, is Formula E the future? A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/

With the Six Nations underway, it's time to talk rugby. Benjamin Kayser won 47 caps for France, playing club rugby in both The Premiership and Top 14 for the likes of Leicester Tigers and Clermont. Since hanging up his boots, he has become a regular on our screens as a commentator and pundit with ITV. Not afraid to say it how it is, and with an undying passion for the game, there was no one better to sit down with on the eve of the tournament to look at the overall health of the sport. We have had a number of amazing rugby chats on the show, and each one has brought a different perspective and assessment of where the game is strong and where improvements are needed. From a French perspective, the domestic game is in good stead, with media revenues triple that of the Premiership and the financial flexibility to sign the biggest players.  But as we discuss on the show, is it too simple or even accurate to blame the salary cap in the Premiership for an inability to match the commercial performance and quality of the French league? By extension, why has it been so important for both domestic leagues and international federations to turn to Private Equity cash?  This is unfiltered rugby chat from a former player who knows what needs to happen to bring this sport to a global audience.  On today's show we discuss: Premiership vs Top 14: Having played in both, what is the major difference between the two leagues and has it changed since Benjamin was playing? We know a lot about transfer processes in football, but what happens when a rugby player moves clubs? The financial difference between playing in France and England. Why has Top 14 broken away from the Premiership in quality and commercial performance? Has France got its domestic model right? What has attracted billionaires to invest in the French leagues in ways we haven't seen in England? The importance of multi-purpose stadia to drive revenue not reliant on rugby. Rugby Players as Cultural Icons: Why have rugby players found it hard to build a ‘superstar' profile that is needed to drive eyeballs in a sporting environment driven by individuals? Can you be a team player and build your own personal brand? Is it the responsibility of the player or the club/federation to elevate the ‘status' of their talent? Has rugby leveraged media opportunities provided by OTT platforms well enough to compete with Drive to Survive or All or Nothing? The rise of Ilona Maher and the need for a player in the men's game to deliver a level of engagement beyond their work on the field. The Health of International Rugby: International rugby is capable of attracting hundreds of millions of viewers, but how do you transform one time watchers into regular fans? How relationships with club rugby organisations can influence the success of international teams. Should players be eligible for selection if they do not play in their domestic leagues? What are the economics of international rugby? How much are match fees and who gets paid the most? A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/

Today, we bring you the man who founded the global phenomenon HYROX. Mo is a double Olympic Gold Medallist in hockey, having won with Germany in Beijing and London. Described to me by someone who knows far more about the sport as ‘The Cristiano Ronaldo' of field hockey, we were pretty excited to get both a sporting icon and high flying entrepreneur in the studio; always what we strive for on the Business of Sport! Since it was founded in 2017, HYROX has become a major player in sporting participation. Consisting of both running and 8 separate ‘fitness' activities to form a unique race format, millions of people have participated in their events around the world. The success has been so impressive that they have now had to implement a ballot in some cities (including London where they had over 70,000 applications) to manage demand. But this isn't just a series of fitness events; this is a sport, the driving values of which lie in community and engagement. I can't deny, when we got into it, the business was pretty insane too. This has been the most requested show over the last 3 months. It was a lot of fun entering a completely new area for the show. This is one incredible sports asset that is only going to get bigger. We're delighted to welcome Mo to the Business of Sport. What is HYROX?: “52% of people call fitness their sport, but what is the sport”? What was the opportunity moment that led to Mo and Christian embarking on their HYROX journey? A breakdown of what an event actually consists of; from running to sled pushes to rowing. How they have taken HYROX from a 650 person event in Hamburg in 2017 to 650,000 signed up global participants this year across 85 events. Can anyone participate in HYROX? Who is the target audience? How did Mo's experience as an athlete prepare him for life as an entrepreneur? Creating Community: “You cannot reduce this down to the business model”: how Moritz created one of the most engaged fitness communities in the world. Why does he think this has resonated with so many people and what do they attribute the success of HYROX to so far? What does it mean to build community? Lots of people talk about it but very few are able to achieve and then maintain it. Why is it so important to build out both the professional end and the mass participation front? The Business of HYROX: From a near $100m in sign-ups this year to selling media packages to the majority of participants, how do you build on the HYROX hype without exploiting the loyalty of the people who helped build it?  The importance of relationships with global brands like PUMA and Red Bull; the commercial model that powers the brands. How an affiliate model with gyms will power the development of the sport and allow people to train specifically for events. Which events have HYROX licensed and which ones do they keep in-house; the logistics of operating a global series. Check out HYROX here: https://hyrox.com/ A huge thank you to our amazing partners: Orreco  https://www.orreco.com/ Scan.com https://uk.scan.com/  

In this episode of Run with Fitpage, we have the honour of speaking with Dr Kerry McGawley. Dr McGawley discusses all about female athlete physiology and helps in understanding the challenges female athletes face, along with our host, Vikas Singh. Kerry is a full professor of sports science at Mid Sweden University and the Swedish Winter Sports Research Centre, with a distinguished career focused on winter sports, particularly cross-country skiing and biathlon. As the senior manager of the female athlete program at Orreco, she is dedicated to advancing women in sport. Kerry leads a M.Sc. program in Sports Performance and Athlete Health and is deeply involved in high-performance sports coaching programs. Her research, conducted in collaboration with national and international sports organizations, has resulted in over 50 peer-reviewed scientific articles and several book chapters. In addition to her academic achievements, Kerry is an accomplished triathlete, having won multiple age-group World, European, and National championship titles. Her sporting journey began in football, where she played at high levels for teams like Millwall in London and the Western Australia State Team. Kerry's academic background includes a PhD focused on endurance exercise, with extensive experience working with elite athletes in Sweden. Now based in the UK, she continues her impactful research and passion for sports, making her a leading figure in both academia and athletics.Follow Dr Kerry McGawley on X(Twitter) and Instagram. Below are all the links mentioned in the podcast episode:The Fitrwoman app, for tracking the menstrual cycle:https://www.fitrwoman.com/Useful Instagram account on this topic:https://www.instagram.com/periodoftheperiod/?hl=enSome relevant research papers:https://pubmed.ncbi.nlm.nih.gov/37772882/https://pubmed.ncbi.nlm.nih.gov/34975520/https://pubmed.ncbi.nlm.nih.gov/38600646/https://pubmed.ncbi.nlm.nih.gov/32661839/https://pubmed.ncbi.nlm.nih.gov/32666247/https://pubmed.ncbi.nlm.nih.gov/31677121/Research articles that will help you understand male vs female athletes' physiological differences: See Figure 1 in https://pubmed.ncbi.nlm.nih.gov/38511417/See Figure 1 in https://pubmed.ncbi.nlm.nih.gov/33289906/About Vikas Singh:Vikas Singh, an MBA from Chicago Booth, worked at Goldman Sachs, Morgan Stanley, APGlobale, and Reliance before coming up with the idea of democratizing fitness knowledge and helping beginners get on a fitness journey. Vikas is an avid long-distance runner, building fitpage to help people learn, train, and move better.For more information on Vikas, or to leave any feedback and requests, you can reach out to him via the channels below:Instagram: @vikas_singhhLinkedIn: Vikas SinghTwitter: @vikashsingh101Subscribe To Our Newsletter For Weekly Nuggets of Knowledge!

How can you sync your fitness routines with your menstrual cycle? And why should you? In this episode, exercise physiology expert Jess Freemas discusses the connection between periods, workouts, and women's hormonal phases. She is from Orreco, a bio-analytics platform that helps athletes. At Orreco, Jess helped pioneer the FitrWoman app, which empowers female athletes and exercise enthusiasts to understand their bodies and optimize their performance. Jess explains the challenges, stigmas, and misconceptions surrounding menstruation, working out, and how tracking your menstrual cycle can equip you to adapt your exercise habits for improved health. You'll learn strategies to manage period symptoms, the science behind exercising according to menstrual cycle phases, and ways to level up your fitness for life.Jess is a Female Athlete Specialist at Orreco. Based in the U.S., Dr. Freemas is advancing female athlete research and delivering high-impact consultation to various athletes and teams across the NWSL, WNBA, NCAA, and Team USA. Jess holds a Master's degree in Exercise Physiology and a Ph.D. in Human Performance from Indiana University and has published work detailing the effects of menstrual cycle hormone fluctuations on female physiology and performance.Discussed in this episode:Research on the menstrual cycle and working outWomen's hormones and their impact on energy, mood, and nutritional needs What happens when women stop working out because of their period?How women can follow a menstrual cycle workout plan to improve health and performance How the FitrWoman app helps women align their workouts and athletic goals with their menstrual cyclesWays to improve menstrual education and awareness for overall health“We want the menstrual cycle not just to be seen as a burden, but that it means you might feel better at certain times. You should log it and notice when you're feeling good and when you might be feeling worse. It's a tool to really figure out your own individual patterns so that you can optimize your health that way.” — Jess FreemasRelated to this episode:Related episode: Why Women Should Sweat in Sync With Their Cycle | Jenni HulburtMore Episodes on Nutrition & Exercise Jess on LinkedIn: Jess FreemasOrreco Website: www.orreco.com FitrWoman App: www.fitrwoman.com Orreco Social Media: @orreco1FitrWoman Social Media: @fitrwomanRecommended Books: View the Bookshop here If you want to support this women's health podcast, leave a review for Fempower Health on iTunes or

Charlie Pedlar, Ph.D. is a researcher at St. Mary's University in Twickenham, London. He started out as a research assistant for the British Olympic Association based at Northwick Park Hospital. He has since held positions as London Region Lead Physiologist at the English Institute of Sport (primary sport: British Athletics) and Chief Science Officer at Orreco. Charlie was the Director of the Centre for Health, Applied Sport and Exercise Science at St Mary's between 2009 and 2015. Whilst embedded in high-performance sport, Charlie completed his Ph.D. at Brunel University in 2007 entitled 'Sleep and Exercise during Acclimation and Acclimatization to Moderate Altitude in Elite Athletes, which involved a combination of field data collected during moderate altitude training camps and laboratory data, investigating responses to altitude in the GB national squads for Speed skating, Biathlon, Rowing, Kayaking, and Athletics.https://www.orreco.com/Papers discussed-A case study of an iron-deficient female Olympic 1500m runner. Blood biomarker testing for high-performance physiology and nutrition: current perspectives, limitations, and recommendations. Buy Training Essentials for Ultrarunning on Amazon or Audible.Information on coaching-www.trainright.comKoop's Social MediaTwitter/Instagram- @jasonkoop

Orreco's Marc Cleary is joined by Dallas Mavericks Performance Nutritionist Charles Ashford. After moving to the US from the UK in 2014, Charles spent time working as the Nutritionist with Texas Techs Football Program, before becoming the Director of Sports Nutrition at the University of North Texas, leading on nutrition with 350 student athletes. These days he's absolutely loving his role with NBA Franchise and Orreco client, the Dallas Mavericks. Join us for this fascinating episode of “Optimized”!

Ireland's sports tech industry has helped to design a new ‘Digital Athlete' programme to help people build careers in the country's growing number of sports technology companies. Through a new collaboration between Technology Ireland Digital Skillnet and SportsTech Ireland, a new career pathway into the industry has been created. The first wave of recruitment for ‘Digital Athlete' is aimed at women. On completion of the programme, participants will achieve a recognised data analytics accreditation and a mentored work placement in a sports tech company in Ireland. With companies such as Stats Perform, Orreco, Kitman Labs, DraftKings, Fitbit, Strava all based here, Ireland is now recognised as a global centre of excellence for SportsTech. ‘Digital Athlete' organisers want to hear from women who enjoy sport and have a digital mindset, pointing out that applicants don't necessarily need deep technology knowledge. They are looking for women who love sport and are open to developing new digital skills in a dynamic environment which provides active involvement with SportsTech companies. The growth of the sector is notable, bringing many new career opportunities to Ireland. Sports tech companies work across IoT, sports performance, data analytics, broadcast, wearable tech, fan engagement, e-sports and sports ecommerce. Globally, the global sports tech market was valued at $17.9 billion in 2021 and is projected to growth to $41 billion by 2026. The sub-sector of the Sports Data Analytics market is predicted to reach almost $6 billion by 2026. Commenting on the launch of Digital Athlete, Maire Hunt, Technology Ireland Digital Skillnet Network Director, said: “Through the Digital Athlete programme, sports enthusiasts can now fully participate in the digital revolution. We are running the first programme specifically for women to help them access the many job opportunities that are out there. “The Digital Athlete Programme is looking for people with a passion for sports, coupled with a digital mindset. With the right interests and mindset, our expert group of tutors and mentors will provide the skills in data analysis and innovation, familiarisation with the different areas within SportsTech, interaction with SportsTech company leaders and an opportunity to see what it's like working in a SportsTech company.” Grainne Barry, SVP Operations, Stats Perform said: “Stats Perform is committed to driving diversity and inclusion within the SportsTech industry. The Digital Athlete women's programme provides an opportunity for us to work with new talent identification and development initiatives. The Digital Athlete programme enables SportsTech companies to participate in the development of skill sets needed for the industry as it embraces digital transformation and the evolution of fan engagement.” Martina Skelly, Director of SportsTech Ireland, said: “SportsTech Ireland is excited to be part of Digital Athlete, with the Technology Ireland Digital Skillnet. The industry of sport has changed as teams, leagues, broadcasters, have embraced new technologies and digital opportunities. As a technology industry, SportsTech is moving mainstream. “We know that Ireland is a leader in the global SportsTech sector, and many great career opportunities exist in this exciting space. Focused on the convergent career of Sport with Tech, our companies want to ensure that women can fully avail of the new career opportunities that SportsTech can offer. So, we are calling for women who are interested in sport to apply and let us help open new opportunities for you through the Digital Athlete programme.” Supply and availability of sufficiently qualified employees is key to continued sectoral development. Currently this is the biggest constraint facing both the FDI and SME SportsTech network within Ireland. In 2023, the new partnership of the Technology Ireland Digital Skillnet and SportsTech Ireland will bring a new suite of domain-specific programmes to enable the ...

Today we spoke with David Dunne – CEO and co-founder of Hexis Performance, Performance Nutritionist, and Tech Startup Entrepreneur. David has a stunning CV in relation to performance nutrition. He has worked with the European Tour, ORRECO, British Canoeing, Bradford Bulls, Ryder Cup Team Europe, Harlequins rugby, and the Italian Rugby Federation. He has a Ph.D. in Nutrition, Behaviour Change, and Technology. David is the co-founder of Hexis Performance, a predictive, personalised and periodised app for nutrition, which is backed by cutting-edge science based on the premise of carb coding to meet the demands of recovery and training schedules. We spoke about the life of a caddy in pro golf - we had caught up with David during the Irish Open when he was caddying for Paul Dunne. David discussed the nutritional and hydration requirements for going round a golf course, and other key pieces that could improve performance during a round of 18. We unpacked the journey of Hexis, the mission of Hexis - and how it has changed with customer input, scaling, and the team. David explained live energy and carb coding from the innovative app - and behavioural change. Highlights:

In this episode we speak about a topic close to our hearts: how to get more people speaking openly about the menstrual cycle and why it is so important the area becomes less stigmatised.We ask when is it the right time to bring it up with your coach as an athlete and vice versa or as a parent.We give our top tips for starting this conversation both at home and in a sports setting and more generally with your friends and colleagues.We speak to ten time Olympic swimming medalist Allison Schmitt who tells us about her experiences and anxiety of being on her period when competing in the pool and how she developed an open and positive relationship around the topic with her male coach.This episode was recorded in collaboration with Orreco and FitrWoman's Summer of 2022 education campaign encouraging more people to open up and have the conversation about their menstrual cycle.For more resources visit the FitrWoman website. 

There are few sports scientists in world sport as experienced, popular and successful as Casey Smith. The sports medicine expert has enjoyed spells with the Phoenix Suns and trained US gold medal-winning Olympic teams in basketball and boxing. These days, he tells Orreco's Marc Cleary, he's absolutely loving his job as Director of Player Health and Performance for basketball superstars and Orreco client, the Dallas Mavericks. Join us for this fascinating epsiode of ‘Optimized'!

When you have someone like Dave Hamilton in your corner, the chances are that you'll find that extra edge – that winning margin that puts you on the podium. As the Tampa Bay Buccaneers Director of Performance Science, Dave oversees a sports science program that promotes athlete health and performance through the collaboration of strength and conditioning, medical treatment and nutrition. He chats to Orreco's Marc Cleary about his work and thrilling Olympic experiences working with Team USA and Team GB.

In today's episode, we speak with Esther Goldsmith, Sports and Exercise Physiologist at Orreco. Today's conversation focuses on the benefits of tracking the menstrual cycle to optimize athletic performance.Esther primarily works on the science and delivery of our Elite Female Athlete Program and FitrWoman™ and FitrCoach™ applications. She holds an MSc in Applied Sport and Exercise Physiology from St Mary's University, Twickenham, and is a specialist on the female athlete. Prior to joining Orreco, she trained as an elite contemporary dancer, but is now a keen trail runner.  Please note that this podcast is created strictly for educational purposes and should never be used for medical diagnosis and treatment.See you in the next episode!***If you would like to work with Kyla, click here: https://nutritional-revolution.com/about/kyla-channell/To book a free 15 Minute Consultation with any of our practitioners, click here: https://nutritional-revolution.com/coaching/If you're interested in sponsoring Nutritional Revolution Podcast, shoot us an email at nutritionalrev@gmail.com. Try out Factor 75 and get $120 off your first 5 boxes by clicking HERE***Mentioned:Download the Fitrwoman App HEREFitrwoman Website: www.fitrwoman.comOrreco Website: https://www.orreco.com/***References:Perceived symptoms in professional athletes: Findlay RJ, Macrae EHR, Whyte IY, Easton C, Forrest Née Whyte LJ. How the menstrual cycle and menstruation affect sporting performance: experiences and perceptions of elite female rugby players. Br J Sports Med. 2020 Sep;54(18):1108-1113Nutrition & metabolism in the menstrual cycle: Oosthuyse T, Bosch AN. The effect of the menstrual cycle on exercise metabolism: implications for exercise performance in eumenorrhoeic women. Sports Med. 2010 Mar 1;40(3):207-27.Elevated inflammation in phase 4: Gaskins AJ, Wilchesky M, Mumford SL, Whitcomb BW, Browne RW, Wactawski-Wende J, Perkins NJ, Schisterman EF. Endogenous reproductive hormones and C-reactive protein across the menstrual cycle: the BioCycle Study. Am J Epidemiol. 2012 Mar 1;175(5):423-31. Most common menstrual cycle symptoms in STRAVA users: Bruinvels G, Goldsmith E, Blagrove R, Simpkin A, Lewis N, Morton K, Suppiah A, Rogers JP, Ackerman KE, Newell J, Pedlar C. Prevalence and frequency of menstrual cycle symptoms are associated with availability to train and compete: a study of 6812 exercising women recruited using the Strava exercise app. Br J Sports Med. 2021 Apr;55(8):438-443.Mid-luteal phase, temperature, breathing rate & running economy: Goldsmith E, Glaister M. The effect of the menstrual cycle on running economy. J Sports Med Phys Fitness. 2020 Apr;60(4):610-617. 

Niamh Mallon joins the #PeriodPanel to discuss understanding training with your #menstrualcycle and recommendations around #nutrition around your cycle. Niamh Mallon is a Sports Scientist at Orreco and works on the development of the Elite Female Athlete Program and the FitrWoman app. Mallon is a certified phlebotomist and holds an MSc in Sport and Exercise Nutrition. Combined with her work, Mallon is an elite Camogie player and in October 2021, became the first Ulster player to be nominated for an All Star award since 2016. The Period Panel is powered by Active Iron. #ActiveIron has been highly rated by customers. Get 30% off at https://www.activeiron.com/ using the code "hersport30". https://hersport.ie/ Check out the Her Sport channels Instagram - https://www.instagram.com/hersport.ie Facebook - https://www.facebook.com/HerSport.ie/ Twitter - https://twitter.com/HerSportDotIE About Her Sport: Her Sport is a media platform centred on bringing the latest Irish and international women's sports news. Her Sport aims to empower women in sport, inspire more female participation, increase opportunity and level the playing field for future generations. Our objective is to create real and tangible change. Contact us: hello@hersport.ie

For our special 2022 International Women's Day podcast episode we speak to two of Orreco's Female Athlete Consultancy clients and Team USA Tokyo 2020 Olympic gold medallists in Beach Volleyball, April Ross and Alix Klineman.In our conversation, Alix recalls her reasons and experience of coming off hormonal contraception and how Orreco's Female Athlete Lead Dr Georgie Bruinvels helped prepare her for it, the multi-disciplinary approach Orreco implemented ahead of competing at the Tokyo Games, plus how the Olympic Champions optimize their travel and sleep regimes and why they want to break down barriers and open up the conversation around the menstrual cycle.

Dr Georgie Bruinvels is a Research Scientist and the Female Athlete lead at Orreco. Georgie is also an Honorary Senior Research Fellow at University College London. Both her applied and research focus is on better understanding female physiology and in particular focusing on how the hormonal fluctuations throughout the menstrual cycle impact physiological, physical and psychological readiness. At Orreco, Georgie works across a wide range of both team and individual sports including both National and WSL teams. Within her applied practice, she has four different aims: Improving education, increasing participation; helping to support performance; and ultimately driving research in this space. Podcast content: · How Georgie initially got into research on menstrual cycle. · The recent publication on menstrual education provision in UK schools: Key findings and recommendations. · Georgie's thoughts on whether there is an actual increase in knowledge application. · Orreco's work with FIFA on education about women. · Georgie's own growth and promotion of her research (e.g., the Female Athlete Podcast): Advice for others. · The Fitrwoman app and Fitrcoach · Georgie's recent publication on COVID-19, menstrual cycle and the female athlete, and thoughts on how COVID vaccinations might disrupt the menstrual cycle.

Estreamos Optimized by Orreco em Português!Neste episódio falamos com um líder mundial na área de ciências esportivas, André Cunha. André compartilha a sua experiência como brasileiro expatriado na Premier League da Inglaterra, a força da rede de talento brasileiro na sua área, como tocar uma empresa no Brasil desde outro país e como utiliza a medida dos biomarcadores em benefício do jogador da Seleção e Manchester City, Gabriel Jesus.

We have a very special second episode of Optimized to enjoy: an exclusive chat with André Cunha, performance manager for Brazilian and Manchester City footballer, Gabriel Jesus. As well as working with Gabriel in Manchester, Andre is co-founder and owner of an integrated performance centre in Brazil, 4PERFORM. Andre talks to Orreco's Marc Cleary about his tennis career, the journey to the heart of sports physiology – and Manchester City – the ‘NASA' of football!

A warm welcome to Season 2 of Orreco's Optimized podcast with more top insights and stories from the world of elite sports performance and science. In this episode, Orreco Sports Scientist Marc Cleary is joined by USA Swimming Director of Sports Medicine and Science Keenan Robinson to chat about athlete support, competition, the importance of Menstrual Cycle training, keeping what's important – important and…Jaws!

As an elite physical performance coach, Dawn Scott was described as the ‘secret weapon' who helped the US Women's Soccer team win two World Cups and Olympic Gold. The proud Tyneside woman also served England and the Lionesses for more than 10 years in two different stints and is now working with FIFA and UEFA on a range of projects. In this exclusive chat with Orreco's Marc Cleary, Dawn chat's about her career and many golden moments.

His ‘Ryders on the Storm' are set for battle at Whistling Straits in Wisconsin from September 24-26. To mark his captaincy of Europe's Ryder Cup team, we are delighted to bring you an exclusive chat with Irish golfing legend Padraig Harrington as he talks to Orreco sports scientist Marc Cleary about mindset, preparation, performance and how he himself has often dug deep to find the winning edge in a glittering career. An unmissable episode!

In this episode, Marc Cleary and Dr Georgie Bruinvels are joined by WNBA Champion, 6 X All-Star, President of the WNBA Players Association and Orreco client Nneka Ogwumike. Nneka outlines the essential qualities of her high performing lifestyle and her disciplined approach towards optimising her performance through nutrition, learning, work ethic and leadership. She also shed's light on the demands and issues female athletes face and her role in influencing the landscape of female sport.

With the end of Copa America and the Eurocup, and the Olympics starting soon, sports are on everyone's mind this Summer. Most sports now share various commonalities: a huge influx of money from sponsors, venture capital and huge corporations, injured athletes, corruption, and political ambition. Sports have become an arena for countries, companies, investors, fans, broadcasters, and athletes to jostle in a global free-for-all to prove who's on top. Is it all too much? Altamar hosts Peter Schechter and Muni Jensen are joined by Nick Sprague, co-owner of sports biotech and data science leader Orreco, to sort out the intricacies of the sports industry. Altamar's ‘Téa's Take' by Téa Ivanovic discusses women in sports, in both the developing world and wealthy countries, as well as the challenges, changes, and future opportunities they face.

In this episode, we are delighted to be joined by Dr. Paul Catterson, club doctor for English Premier League side and long-standing Orreco client, Newcastle United FC. The vastly experienced medic chats with Orreco sports scientist Marc Cleary about the secrets of performance and training loads. Paul also sheds light on the everyday issues that he and the players face, as part of the world's most exciting professional football league.

 Georgie Bruinvels, PhD, research scientist at Orreco, specializes in research on the menstrual cycle and women athletes, led the development of FitRWoman, an app tailored to tracking your period as a woman in sport. Georgie is also a phenomenal athlete, having represented Scotland and Great Britain internationally in lacrosse and running, respectively. Throughout this podcast, Georgie brings us through her research, and educates us on why our period truly is our super power. We dive into how your cycle affects your performance, and what to pay attention to within our bodies, such as menstrual dysfunction, etc. Today, Georgie is helping us change the conversation around periods from a topic that is stigmatized to our body's unique and extremely valuable tool for performance. “If you want to be the best version of yourself, you need to look after yourself at all times in your cycle.” - Georgie Bruinvels

Yorkshireman Pete Cowen has been involved in professional golf for more than 40 years - first as a player and then as a coach. His methods have shaped the careers of the best players in Europe and the US, making him one of the most sought-after coaches on the planet. In this exclusive episode of ‘Optimized', Pete gives Orreco's Colin Morrissey a rare but fascinating insight into his approach and work with some of the sports' biggest stars.

Esther Goldsmith is a Sports Physiologist and part of the science team at FitrWoman - a menstrual cycle tracking app for athletes. However, Esther started out as a dancer, completing an Undergraduate Degree in Contemporary Dance. It wasn't until she began to fall out of love with dancing that she found running, and eventually, after a few years out, went on to complete a Masters in Applied Sports and Exercise Physiology. She wrote her dissertation on running economy and the menstrual cycle, which has since been published, and now works for Orreco who own FitrWoman where she gets to work with elite female athletes on a daily basis. In the final episode of the series, Esther talks in detail about what the menstrual cycle is and how it can impact our running economy. She also answers your questions about running and your cycle. Host: Emily JonesGuest: Esther GoldsmithMusic: Cali by WataboiFind out more about Run Panthera by visiting the website and enter the virtual women's half marathon. 

In this episode, Orreco sports scientist Marc Cleary orbits the world of immunology in a fascinating chat with Orreco's lead Immunologist, Dr. Forrest Baker. The pair discuss how the demands of elite sport such as air travel, hotels and isolation can take their toll. Forrest says the physical stress is comparable to the stress demands placed upon Astronauts – and explains what athletes can do about it.

In this episode, sports scientist Marc Cleary chats to Coach Mark Rowland - a former Olympic and European medalist. ‘Coach Ro' represented Great Britain in the Seoul 1988 games, where he won a bronze medal in the 3000m steeplechase. He began his coaching career with UK Athletics, before moving to the US where he is currently in his 13th year as the Head Coach of Oregon Track Club Elite. Coach Ro and Marc discuss the secrets of training, performance and motivation and OTC's work with Orreco.

In this special episode to mark International Women's Day 2021 and its Choose to Challenge theme, we are delighted to bring you an exclusive chat with 11-time WBNA All-Star, four-time Olympic gold medalist and Orreco client Sue Bird. Sue chats to Orreco's Dr. Georgie Bruinvels and Marc Cleary about her career longevity and discusses female health and the menstrual cycle which is a key focus of Orreco's work with FitrWoman.

In this episode, we take a closer look at our ongoing work with some of the world's leading female athletes and we talk about the remarkable research that underpins it all. Presenter Marc Cleary is joined by Orreco's Chief Scientific Officer Dr. Charlie Pedlar and Senior Sports Scientist and Head of Orreco's Female Athlete program, Dr. Georgie Bruinvels. Research is such a crucial cog in Orreco's operations – you could call it the secret sauce!

In this inaugural episode of ‘Optimized, we focus on the announcement of our $3.6m investment round and speak with Orreco Founder and CEO Dr Brian Moore on the impact this milestone event will have on the company. Presenter Marc Cleary asks Brian about True Ventures and other prominent investors taking part in this fundraise and how their backing and expertise will help to benefit our current and future clients. Talk also turns to the frontline of elite sports performance and Orreco's experience with our network of global clients.

Esther has her Masters in Sport and Exercise Physiology. Esther's final research project at university focused on the female athlete, where she investigated the effects of the menstrual cycle on running economy. But, prior to that to that she was an elite contemporary dancer. Esther is a sports scientist working for Orreco, a sports science and data analytics company. She primarily works in the daughter branch of the company that focuses on the female athlete known as FitrWoman. They created the world's first app to help women train in tune with their menstrual cycle. Fitrwoman is changing the way females train, prepare and recover. FitrWoman helps you track your menstrual cycle and provides personalized training and nutritional suggestions tailored to the changing hormone levels throughout your cycle. In this episode we talk about Esthers story as a elite contemporary dancer Female physiology The menstrual cycle Why our cycle matters when it comes to training and performance Training with the cycle Fuelling to support cycle, training and performance Why eating enough and food frequency matters How to track your period and train smarter "We never change training, or not train, It's about having the right strategies" - Esther Goldsmith Connect with fitrwoman https://www.fitrwoman.com/ @Fitrwoman You can connect with me on Instagram: https://www.instagram.com/amykatebowe/ Website: http://www.amykatebowe.com/ Email: amy@amykatebowe.com Music: Sorrow by Sappheiros https://soundcloud.com/sappheirosmusic Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/by/3.0/ Music promoted by Audio Library https://youtu.be/SYGjI28nGec

Dr. Georgie is the Senior Sports Scientists and research scientist at Orreco, a leading sports data and analytics company. She has completed a Bachelor science with honours in physiological science at the University of Bristol. She also has completed a PhD from University College London focusing on iron deficiency, the menstrual cycle, and the female athlete. In this episode, Dr. Georgie talks us through the practical considerations that coaches need to think about for their female athletes.

Simon interviews Dr John Rogers and Dr Nathan Lewis on respiratory infection prevention. John a Sports and Exercise Medicine Consultant in Manchester. He is also Chief Medical Officer for British Triathlon and Visiting Professor in Sport & Exercise Medicine at Manchester Metropolitan University. Nathan is lead performance nutrition scientist at the English Institute of Sport and at ORRECO. These two academics take us through how sports science might be able to support our wellbeing during the Covid19 pandemic.   References Recommendations to maintain immune health in athletes https://www.tandfonline.com/loi/tejs20 Probiotics https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD006895.pub3/epdf/full  Vitamin D and Respiratory Tract Infections: A Systematic Review and Meta-Analysis of Randomized Controlled Trials https://pubmed.ncbi.nlm.nih.gov/23840373/ Vitamin C for prevention and treatment of pneumonia https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD013134/full Vitamin C and common cold https://www.cochrane.org/CD000980/ARI_vitamin-c-for-preventing-and-treating-the-common-cold  Effect of Flavonoids on Upper Respiratory Tract Infections and Immune Function: A Systematic Review and Meta-Analysis https://pubmed.ncbi.nlm.nih.gov/27184276/ Vitamin C and Infections https://pubmed.ncbi.nlm.nih.gov/28353648/ Zinc lozenges and the common cold: a meta-analysis comparing zinc acetate and zinc gluconate, and the role of zinc dosage https://pubmed.ncbi.nlm.nih.gov/28515951/      

Discussing the Menstrual cycle openly with clients and highlighting the impact that it can have on your performance is something that we have wanted to do on the For Fit Sake Podcast for quite some time. On this week's episode Rory and Aoife are joined by Down Camogie star and Orreco employee Niamh Mallon. Niamh joined the guys to discuss both the positive and... (yes you read that correctly - positive) and negative affects that a period can have on a female athletes performance. Niamh breaks the menstrual cycle into 4 stages and highlights the physiological areas that elicit certain perfromance traits during each phase. The research is very interesting. Niamh discusses the FitrWoman app. FitrWoman helps you track your menstrual cycle and provides personalized training and nutritional suggestions tailored to the changing hormone levels throughout your cycle. ‍ "No matter what your sport and no matter what your goal, FitrWoman takes the guesswork out of training." The software and it's coaching version of the platform raised some questions surrounding ethical implications of seeking superior sports perfromance in female squads. Niamh and Aoife field questions that came in from the masses through our social media channels and there is a little segway into heart rate variability, an area that is gaining increasing interest, near the end of the episode. Enjoy!

Cliona Foley is joined by Wexford footballer Bernie Breen, Grainne Conefrey of Orreco and Tracey Leonard, Galway footballer