Podcasts about searchability

Ever created a PR or communications plan, only to stash it away and forget about it? You're not alone.  Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it. You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns. Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences. Listen For06:02 The Wrong Metrics: What NOT to Track in PR 07:39 Common Mistakes in Evaluating PR Success 11:03 The Rise of Personal Branding in PR 13:06 How AI is Changing PR and Searchability 14:34 Finding Your Audience in a Fragmented Media Landscape 15:49 Why Trade Publications Matter More Than Ever 18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time 19:34 Answer to Last Episode's Question From Guest Kendall BreitmanGuest: Michelle GarrettWebsite | Email | X Michelle's book B2B PR That Gets Results Rate this podcast with just one click Stories and Strategies WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Podcast episode numbers. Do you need them? Where should they go? And how do they impact your show's organization and discoverability? We weigh the pros and cons of numbering episodes, explore strategies for categorizing content, and share strategies to make it more likely for your audience to discover your show.  But first, "what's the best and worst podcasting advice you've ever received?” We kick things off with this icebreaker question where we share experiences and insights that you might relate to on your podcasting journey. Episode Highlights: [01:20] Icebreaker: Best and Worst Podcasting Advice[07:13] Marc's Story: Glass Desk Woes and Personal Updates[12:00] Batch Recording: A Key to Avoiding Pod Fade[15:00] Episode Numbers: To Use or Not to Use?[20:15] SEO and Episode Organization[27:29] Listener Preferences and Searchability[34:31] Audience Poll: Episode Numbers or Topic-Based Titles?[41:01] SEO Myths and Realities for Podcast Titles[45:21] Designing a Listener-First Experience[53:14] Seasons and Numbering: Start Fresh or Continue Counting? Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ Diary of a CEO:  https://www.youtube.com/TheDiaryOfACEO That Great Business Show:  https://www.thatgreatbusinessshow.com/ Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠

Metadata might be “data about data,” but its impact is anything but trivial. From improving the Searchability and management of information to playing a vital role in SEO and privacy, metadata is a cornerstone of the digital world. As data grows in importance, so will our need to understand and leverage metadata effectively. 

In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape. Key Takeaways:Website as Your Marketing Home:Your website is the central hub of your online presence, where you have the most control over the content and user experience.Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.Essentials of a Strong Website:Ensure clarity and simplicity in your website's navigation and content to make it user-friendly.Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.Choosing the Right Platform:Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.Investing in Professional Help:Don't hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.Investing in expert help can save time, money, and prevent costly mistakes in the long run.Future-Proofing Your Website:Plan with the end in mind, thinking about how your website can evolve to meet future business needs.Stay adaptable and be ready to upgrade your website as your business grows and technology advances.Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business.  Connect with Monica: https://mayecreate.com/ https://mayecreate.com/resource/what-to-put-on-your-website/ https://youmayecreate.com/better-than-diy/ Free Resources:Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhourEmail Quickstart Guide - https://shellyniehaus.ck.page/emailguideSign-up for Convertkit - https://partners.convertkit.com/shellyniehausWeekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall Additional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with SarahPodfox MediaBig Brave Business PodcastLaunchMyShow.comFree Roadmap to Grow Your PodcastHow do I get my podcast to show up on Spotify or Apple Podcasts?Consider use of listeners' questions as titles.Think about episode titles as clickbait.Don't try to summarize the entire podcast with a title.What's the benefit of audio content creation?Audio content is intimate and creates connection like a phone call.We are all multitasking consumers.Build trust faster and demonstrate E-E-A-T.Build a deeper level of trust with listeners.How to start a podcast on Spotify for a business?Podcasts can become a tool for gaining clients.Know your target audience.Define the podcast's overall promise or goal.Define the podcaster's personal goals.General guidelines for starting a podcastA podcast can focus on building relationships and community.Provide a way for your listeners to become a part of a community.Types of podcasts and audio formats to try:Private podcasts for clients.Seasonal podcasting, serial podcasting, and using a short podcast series as a funnel. Sarah also does audio summits as an effective list builder.Get Sarah's best tips for guesting on other podcasts in this awesome episode!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Climate ConfidentWith a new episode every Wed morning, the Climate Confident podcast is weekly podcast...Listen on: Apple Podcasts SpotifySupport the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

In this episode of REBL Marketing, host Reb Risty dives into the world of LinkedIn marketing with special guest Brian Traichel, owner of My Target Client, a company specialized in optimizing LinkedIn profiles for business development.  The discussion covers:  - The importance of a well-crafted profile. - The power of personalized outreach. - The key metrics to track for success on the platform.  Tune in to discover the secrets of leveraging LinkedIn for business growth and learn how to revolutionize your marketing strategy. Special offer from the guest: a 15-minute LinkedIn profile review by mentioning the podcast episode https://www.linkedin.com/in/briantraichel/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rebl-marketing/message

In this episode of Noble Warrior, CK Lin interviews Brian Johnson, the founder and CEO of the Heroic Public Benefit Corporation. Brian has dedicated his life to synthesizing ancient wisdom and modern science to help people become the heroes of their lives. They discuss how Brian stays focused and avoids getting distracted by shiny objects and the latest trends. They also explore the idea that there are no perfect human beings and how we can embrace our imperfections. If you're interested in learning more, check out Brian's new book, Arite, Activate Your Heroic Potential.Time Stamps[00:03:06] Soul force formula.[00:04:26] Activating soul force.[00:08:01] Slowing down to prioritize.[00:11:03] Death at the crossroads.[00:15:01] Choosing the right mentor[00:20:02] Anti-fragile confidence.[00:22:02] Connecting through Toastmasters.[00:25:24] Shame and self-improvement.[00:30:05] Installing and deleting behaviors.[00:33:03] Meeting through a website.[00:37:42] How do you kill an idea quickly?[00:40:00] Action drives creativity.[00:45:16] Prioritizing sleep for optimal performance.[00:48:20] Energy rituals and nutrition.[00:52:30] Breathwork and anxiety relief.[00:56:05] Searchability of ideas.[01:01:56] Impactful stories of transformation.[01:03:27] Connecting with the next generation.[01:07:09] Trusting the process.Linkshttps://www.heroic.us/book

Ever wonder how your profile helps you in your job search? In an ever-evolving job market, your professional profile needs to stand out. This week's guest is an expert recruiter and job search coach, Marjorie Kalomeris, who shares invaluable insights on crafting a detailed LinkedIn profile that will show up in a recruiter's search results. She stresses on the vital role of keywords and job titles to get noticed, especially in your headline and work experience. We also dig into the concept of Target Audience Marketing (TAM), and how that can be a game changer for recruiters in identifying top-tier candidates and subsequent follow-ups. Marjorie also opens up about the narrowing down process of qualified candidates and tips to expand the pool of applicants through search terms.Ready to learn how to 10x your LinkedIn profile? We'll dive into more topics including: Leveraging LinkedIn for sourcing candidates: a look into how you show up in search resultsRecruitment tactics for defining your target audienceInterview preparation best practicesHow to engage with recruiters and save you timeA look into how recruiters use ATS for searching past applicantsFollow along as we go behind the scenes to talk about all the ins and outs of the hiring process. We'll peel back the curtain to demystify the rumors around ATS, the application process, how resumes are evaluated, and all things job search. Connect with Marjorie:LinkedIn: https://www.linkedin.com/in/marjoriekalomeris/Career Coaching: https://www.mkcareercoaching.com/Connect with Dave: LinkedIn: https://www.linkedin.com/in/davidfano About Teal:Teal is an all-in-one job search platform that provides job seekers with an integrated AI Resume Builder, Job Application Tracker, Contact Management, and many more tools to run an effective job search. Over 200,000+ people have trusted Teal to land their next job. Install their Chrome extension and learn more about their Job Tracker, AI Resume Builder, and LinkedIn Optimization tools at www.tealhq.com. Follow Teal on social media: LinkedIn: https://www.linkedin.com/company/tealhqTikTok: https://www.tiktok.com/@teal_hqYouTube: https://www.youtube.com/@teal_hqInstagram: https://www.instagram.com/teal_hq/

This episode is a really great candid chat between me and my new friend Tory Archbold, CEO and Founder of the online coaching platform, Powerful Steps.  We both speak the same language of helping women own their story and their power, and this conversation is a really good example of Power meets Power. She told me about her approach to coffee dates instead of lunch, and why we should be having 3 per week.  She's also a whiz at Google Analytics and Searchability and gave me a Google audit in the episode...Let's just say, I have work to do! If you're a coach or a leader in the online space, you're going to love this episode. Powerful Steps' websiteTory's Instagram--Connect with Danielle and learn how to work with her!on IG @danielle_onthedailyPodcast: @onthedailypodPlease subscribe, rate, and review our podcast.  As always, thank you for supporting us!On The Daily Podcast

Use of Google calendar:  18 ways to streamline & be much more productive. Work Smarter, not harder. #missionforge1. Calendar can be shared with others via permissions-save time, polite,professional2. Events can be emailed to others to act as invitation or confirmation,polite, professional, eliminates error3. Calendar can be printed or saved to PDF-saves time and effort when documentingfor taxes or other purpose.4. Can be used to document mileage to business events-avoid redundancy, ease ofuse, ease of access5. Using address of the event you can link straight to directions for the trip-safety,convenience, documentation6. Entry of a contact phone number will let you dial straight from calendar-safety,convenience, documentation, ease of access.7. Entry of a contact email will let you compose email straight from calendar- safety,convenience, documentation, ease of access.8. Make notes directly after or during an event for later reference-ultraconvenient and more accurate.  Copy andpaste later.9. Import other calendars to be a part of yours-big time saver for adding otherevents to your calendar..see conflicts right away.10. Sync with desktop/tablet versions for uniformity…super important—a must.11. Reminders and alarms for events or calls/dial backs-critical step for timeblockers and also to keep small and large task on target for delivery.12. Easy to repeat events or reschedule events and appointments-13. Add tasks14. SEARCHABILITY--when did I meet with Joseph? 15. Streamlining-no more appointment cards, bulky calendars, post it notes,paper scraps.16. There is no risk of loss.17. add files to events18. add specific calendars, listing , buyers,prospecting, pop by, sphere, etc.

Rad News:Last week - Matt Alonzo: award winning filmmaker Next week - Michael NewellSponsors:Branded Bills: Fall essentials and a holiday gift guideRADCAST20 = 20% off entire purchaseSocial Media Holidays:Friday Nov 4: National Community Service daySaturday Nov 5: Guy Fawkes Day “remember remember the 5th of November”Sunday Nov 6: National Saxophone DayMonday Nov 7: National Bittersweet chocolate with almonds Tuesday Nov 8: Election day in the US, Vote Vote Vote!Social Media News:Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For AllAs per Musk' most recent tweets on his reformation of the platform, Musk now says that they're planning to offer verification ticks to all users for $8 per month, to combat the class divide in the app.If you are willing to pay for this new, $8 per month, verification tier of Twitter Blue, you'll also get:Priority in replies, mentions and searchAbility to post long video and audioHalf as many adsPaywall bypass for selected publishershttps://www.socialmediatoday.com/news/Musk-Outlines-8-dollar-Per-Month-Twitter-Blue-Including-Verification/635491/Musk takeover leads Mediabrands to recommend pause on Twitter ads  Mediabrands appears to be offering advice to its clients versus a hard mandate. The recommended freeze is also just for one week, per Politico, which could allow for some of the dust to settle following the initial ownership transition. https://www.marketingdive.com/news/Elon-Musk-Twitter-takeover-IPG-mediabrands-advertisers/635576/https://www.nytimes.com/2022/11/01/technology/elon-musk-twitter-advertisers.htmlMarketing News:Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaignThe brand will launch “Train Like A Pro Marathon Runner,” a platform for runners with training tips from coaches. The effort follows similar gender-inclusive moves by Michelob Ultra and alludes to growing interest by alcohol brands to expand their reach to women and minority audiences. https://www.marketingdive.com/news/michelob-ultra-marketing-marathon-women-athlete/635549/Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collectionAs part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the Stadium collection and the Polo Sport line from the '90s, the brand is releasing two outfits for Fortnite on Saturday and the physical capsule collection was made available on its website on Wednesday.https://www.marketingdive.com/news/ralph-lauren-fortnite-capsule-apparel-collection-polo-logo-change/635573/Inside American Eagle's holiday social media strategyThe Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer. Amazon Fashion tries on Snapchat's Shopping Lenses for AR-fueled experienceAmazon Fashion is leveraging Snapchat's augmented reality Shopping Lenses to enable the app's users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion storeThe eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future.https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/

Its an industry hot topic that usually focuses on episode numbers vs SEO, but not today. Let's face it, we all work for the Google machine so if we are going to invest time and money into a podcast then let's get every bit of value out of it and give ourselves the best shot at it. Episode numbers in the title of your podcast aint it, trust me. Featured Book in this episodeGet Different: Marketing That Can't Be Ignored! Mike MichalowiczCheck it here: https://gogetdifferent.com Let's Connect!Instagram: @mollydruland Website: https://mollyruland.com/ If you are interested one on one business consultation click here: https://mollyruland.com/coaching/ Words from MollyThank you for tuning in to the next 100 sponsored by Heartcast Media. We are a digital media creative agency focusing on branding, marketing, strategy, and amplification for personal branding to podcasting. We've got you covered and to continue this conversation, join me on Instagram. My account is @mollydruland and of course, you can also find us at Heartcast Media. That's where the really good stuff is going down. So join me there. Let's continue the conversation. And until next week, have a good one.Chapters00:00 Introduction01:00 How podcasts are discovered01:48 What is discoverability and searchability?04:16 How to name your podcast episodes?09:43 The book report for this week12:46 OutroSponsored by Heartcast Mediahttps://www.heartcastmedia.com/

Everyone has their preferences of how they shop and search. This makes the job of eCommerce companies harder as they can only do so much to understand customer preferences and align them with their product catalog. But if you streamlined your guided navigation and personalization, it could also be a competitive advantage for companies. The more personalized experience you could provide to your customers, the higher their affinity with your brand.In today's episode, our guest, Ben Rudnick, shares his insights into how companies can increase their revenue by improving the findability and searchability of their product lines. He also discusses concepts such as exponential design and reindexing. Finally, he describes the process of how artificial intelligence can be used to assist with guided navigation and how that can improve the personalization for your eCommerce customers. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Today we are talking about naming games. Specifically we work through naming an upcoming title! This is a bonus episode so it's a bit shorter and won't follow our usual format. We hope you enjoy! If you want to ask us a fun question, or contact us for any other reason send us a message to the email below. :)  funproblemspodcast@gmail.com Facebook/Twitter: @FunProblemsPod A big thanks to Eduard Matei for our theme song! See omnystudio.com/listener for privacy information.

 Welcome to the Vitality Feed. It is such a pleasure to introduce Jillian Flodstrom, a seven figure entrepreneur who has created, launched and built five different businesses in three different industries. She is the founder of FND Insurance and Financial Services, LLC. Her current business is one of the elite few, right that was chosen in all of the state of Washington to be a preferred provider by the Washington health benefit exchange and has been featured regularly in the media. From a forensic biologist to a health insurance broker and entrepreneur to international business owner, Jillian specializes in helping her clients migrate the feelings of overwhelm, chaos and confusion when it comes to leading and growing your business. She also is the host of the podcast Scale Your Small Business, and frequently does presentations for small business organizations. Jillian is relentlessly passionate about efficiency, organization and strategic planning. She has dedicated her time and her business to help inspire small business owners to becoming more productive, more aligned and more in control of their future. She also was a help to me when I was trying to incorporate numerous things into my business, especially the organization of my calendar, through the use of Calendly. She not only handheld me through every step of the way, but she actually showed me what my clients sees and shot me back some screenshots, which was just over the top and awesome  and I think our every single time I see that Calendly open.   I greatly appreciate her and appreciate all the things that she has shown me to make my daily operations move on a little smoother. Please welcome Jillian Flodstrom. It is so awesome to have you here today. I'm so excited to be here with you.  You're just so inspiring , you just don't meet people every day that can juggle what you can.  I can't even hardly do this one business and you're just got all these. It totally blows my mind how you've built and scaled multiple businesses at the same time. Just tell us a little bit about your story and maybe highlight an obstacle . Well, I will tell you, I had a turning point in my business when I was in a fender bender car accident. And at the time it wasn't that big of a deal. I really didn't think it was that, that big of a thing, but it turned into a huge thing. And I got diagnosed with a severe concussion and it changed my life because I went from working, you know, 16, 18 hours a day. I mean, my business is my life. I love it. Like, I love to work like that is. That's what I love to do. And so when the concussion happened, I had to relearn how to talk and I could only, only had enough brain power to work on my business for one hour a day. And that is really where scale your small business came from was because I realized that I cannot do it all. I don't have enough brain power. I physically cannot do it. And normally I'm one of those people that are, I'm like, listen, walk it off. You got this, you can do it power through and adjust. My brain was like, no, we're not going to do that. So that was a huge turning point in my business in my life. But I feel like it's always one of those things when you look back and you're like, that was a defining moment. That is when things changed for the better. And when I was in the thick of it, it was absolutely miserable. But now looking back on it, I'm like, it was the right thing. It changed my path into the best decisions that have ever come about. And I think sometimes we get so focused on looking at those negative things that happened, that we don't see the open doors. If you just turned your head a little bit and, you know, had faith that you were going to be walking through the right door, you just had to get over this, you know, one horrible thing. And then there was going to be so much more, so much more waiting for you. It's just, it's been an amazing experience, but it is something that, that changed my life. And I really share with people to not wait. Don't wait until there is a serious health event. Something happens that prevents you from working on your business, get someone to help you. I think delegation is key in any business that I meet with so many entrepreneurs that are like, I don't have the money. I don't, I don't know how to do it, all these different things that prevent us from moving forward. And really those are just mind blocks in our own minds. There are so many talented, amazing people that would love to help you in your business. And quite honestly can do the things that you do every day so much better and will love your business. You know, maybe not as much as you do, but with a lot. A lot of tenacity, we'll love your business and we'll take you to, higher levels than you ever thought possible. So that's definitely a turning point in my business, for sure. I understand that cause I was very pig headed about things years ago and I had a few surgeries, literally like having to ask my daughters to help get my panties on, you know what I mean? And absolutely. You, you get a humbling experience. Yes it is. And there's nothing like learning that lesson. But I think when you look back on it, you're like, okay, I was Tony Robbins says you don't create your mess into your message. If you hadn't gone through that, you wouldn't grow and be where you are today. Even though at the time it's like, whoa. Totally, absolutely. You're right about that for sure. Yeah. What would you say is, one of the number one key factors to your success? I never give up. Like when someone says, no, I don't even hear like when most people hear, no, they hear it a certain way to me. I don't even hear it as a, no, I hear it as a, not right now. So I think me continuing to never give up, keep moving forward. It doesn't matter what your trying to achieve. You just have to keep going. And if you want to do something with someone and they're like, no, I'm not available. That can come back to you. It's we never write anything off and be like, oh, that's never going to work out. It's just, it's not right now. So keeping being mindful of that, making sure that you know, that it will happen. It's just not right now. And that's okay. It's just not meant to be. That's funny because one of my latest mantras is Never Say Never! You know , you think one way, and this is the way I'm going to be and then life throws these curve balls at you and, all of a sudden you have a whole different perspective. And the next thing you know, you're like, Wow. I'm thinking in a whole different way. Yeah, absolutely. It's kind of refreshing . I'm starting to really embrace uncertainty. And I think with that comes those trials that if you just, like you say, you push your way through, I love that relentless mindset.  I tell people there's no plan B for me. So people too, I'm like, they're like, what do you want to do with the rest of your life? And I always say world domination and they laugh and it's funny and we giggle about it, but I'm like, no, for reals, like, I want people to know that there is a way out of this entrepreneurial thing that you're going, like, you can bring the joy back to this business of why you started this business. It is possible to get out of the minutia and do the things that you love to do and why we became entrepreneurs in the first place. I so agree. That's one of the things that I do love about Russell Brunson is he's a firm believer in,  entrepreneurs can change the world. We don't need to depend on government. We don't need to depend on politicians. We don't need to depend on corporations. There's enough people with enough buying power and drive out there. That it's it's doable today, especially now. I think that's one of the cool things about the pandemic is that it, I was from the event industry, it showed lots of people, hey, you really don't need to all collectively get together in this one space, you can do it from the comfort of your home.  And companies are going yahoo because it's a lot less expensive. I think it's shown us a whole new place and you just have to embrace change cause you just never know. Right? And working together with each other too. I think that that's shown us all, you know, for a lot of us as entrepreneurs, we only really saw each other when we went to an event where we were physically together and now it's like reaching out to each other during what we've just went through and been like, what can I do to help you? Something that is very small to me. Like you mentioned earlier early about your Calendly. That's not a big deal for me. I'm pretty good at it, so I helped you, and it's like, what you're going to do the same thing for the next person. And pretty soon that ripple effect is going to help all of us entrepreneurs and we all can succeed together. There's enough business out there for each of us. We don't have to battle each other and cut each other's heads off to get the business. We all can win together. And I think making sure that we help each other and say, listen, oh, you're struggling with that. Let me help you. It'll take like 10 minutes. Let's just knock it out so you can move your business forward. It's just, it's awesome when we can come together and just take care of each other because the world meet needs more of that. For sure. I couldn't agree more. That was so powerful. And I loved every word of that because that's. So how I think as well. In fact, I heard recently on a podcast, this lady she's a business coach and  she dedicates about an hour of her week to helping somebody who's behind her in, in the steps of business. And I'm like, that's a really, I didn't that didn't Dawn on me until you can do, but you did the exact same thing for me with Calendly. And I plan on doing the same thing, but the next person, and I tell you, the people sitting at my table for this summit that I'm doing, have been instrumental in that. And I've been so blessed and all of the giving attitudes that I've been surrounded with. And I so agree that there's enough for everybody.  We can have that mindset of goodness. And, helping each other. It feels good. You know? Absolutely, I don't think it does it, it has more of a benefit for me than the other person, because it's just, it, it fills my tank. Like it makes me feel good that somebody is one step closer to accomplishing something, if I was able to help with that, like I just, that's such a good feeling that I enjoy. I love that and I live for things like that. It's one of the reasons why  I like this is because you get to talk to people and share these great tidbits of wisdom. And this is if everybody did that, it's kinda like, you know, you buy somebody's coffee and then the person it's the same, same exact principle. Um, so what do you think has been one of the most invaluable lessons that you've learned maybe that would help the next person in, in their struggles that entrepreneurs go through. I think the first thing that came to mind was that no is a complete sentence. So I just did a whole podcast on this because I think that it's tough for us. As you know, a lot of times we, as entrepreneurs are wearing multiple hats, whether that's family spouse, multiple businesses, whatever that is, we all have a ton of stuff going on and it's really easy to get in the habit of saying yes, and I'll do that for you. I'll take that on, you know, and so mate, reminding yourself that it's okay to say no, and you don't have to give a reason why, you know, you can, you know, come up with a little something, you know, oh, I can't dedicate the amount of time that. That task requires. I wouldn't want to let you down by not doing an appropriate job, whatever you want to say. But I think the most important thing to remember is that it's okay to say, no, you don't have to do everything because sometimes your plate gets so full that you're doing a disservice to yourself, because then that here comes the stress and the I've got too much on my plate. Now I'm overwhelmed. And you know, all the things that come along with having too much. You know, I, I know, I know you like lists like I do.  So I have a funny list that, that fits perfectly with this analogy and it's called the Not To Do List, you put things on there that you purposely do not want to do and I think delegation, as you're going to speak up with the summit. That is something that can also be put on there. Stop doing the things that you can let somebody else do. It can be a game changer. So tell me about a little about your daily lists. Like, how do you decipher your top priorities. I have so many lists. I love, I love a good list may. So I, I have a couple of different things that I do that kind of our overall. So I plan in 90 day chunks. So I follow if you've ever read the book 12 Week Year, I love it. Like I sing its praises , whoever will look at me and I can talk about it. I love it. But we plan in those 90 day chunks. And so what we do is we look at our list of tasks from those projects, we put those onto our calendar that we schedule block. And then we really just figure out what's less than two minutes. What can we delegate to somebody else? I think the delegation is key. That is so huge. And being able to trust someone else to get those tasks off your list, but it just propels you that much farther, faster, because it's not only you working on the team towards that goal. It's multiple people. And so I think that's something that is. So huge. I mean, I feel like sometimes entrepreneurs are, you know, I'm doing this all by myself and look at how awesome I am. Cause I do everything and that's just not the right way to be because it just leads to burnout and overwhelm and exhaustion. And I don't know about you, but those. Traits come out in my body in the way of hives and you know, all these horrible things that, you know, it's not good illness. Yeah. All those things. Warren Buffett, he also is a list-maker, but I think this is very interesting. Supposedly he makes the list and put everything on there and then just literally takes the top three and throws the rest out, throws it in the garbage doesn't even save for tomorrow, throws the rest of it away. I think because they changes. And then tomorrow's list is going to be different. And that's true. That's very freeing. When you think about that, you just put the thing on the day and your task, that hand. You know what somebody told me, they said that whenever they go on vacation, so they set up their out of office, you know, thing that we do on our email. Right. But they said when they get back from vacation, they delete everything. They don't even read it. They just delete that box that I was like, that's giving me heart palpitations. And they're like, cause you know what, whatever emails come in,  if it's something important, right. That person's going to send another email. And say, Hey, I going to follow up with you on this. And I was just like, that is a very interesting idea. I have not got the courage to do it yet, but I love that. Oh my gosh. That takes chutzpah. Yes, that is true. Wow. Okay. What do you think your secret sauce is for being such a master at efficiency? I think it's just never never given up that, no matter what, whether it's over the box around the box, under the box, through the box, there's always a way to get something accomplished that whatever it is, no matter how big, crazy audacious that goal is, or always, there's always a way. And there's always people that can help you get to that goal. And so just reaching out, telling people about that goal, never giving up on it, maybe adjusting it if you need to, but never giving up. I think that's, that's something that a lot of people are like, oh, I could never do that. And I'm like, why??? Are you familiar with the marshmallow test?  So they put kids in a room and they put two marshmallows on their plate and there, they told them that you can have one marshmallow now, but the other one you have to wait or you can have the second one if you wait, but, or something to that effect. But basically it's like a delayed gratification. So they tracked these kids and the ones who waited were so much more successful in life.  So if you get the, no, you can't have that marshmallow, right this second, but  you can figure out a way to get it. That delayed gratification. You just have to be a little more creative and think about it a different way or find the right person. So I agree with that. Um, what software or apps you use to help you keep on track of all these businesses that you run. I love Asana. So Asana is where we manage everything. So every single thing that we do in the business, it's all done in Asana. All of us have access to it. We all have multiple boards that we collaborate on, but we also have multiple boards that are our own. So I think, a general place to organize everything. And this is another thing that I talk about too, is that having what I call an idea notebook. So when you first start your business, you've got all these things rattling around in your head, write them all down, put them in a notebook, but make sure it's somewhere where you save it. Because I made that mistake and I was like, oh man, if I could go back a couple of years, To all those amazing ideas that were, you know, not the right time. And now they are like, it would be incredible to have that. And so I have lots of notebooks, but I also scan them into Evernote. So that way they live forever and an electronic place. And you can also search for them. Um, rather than I was like, oh, I don't need this notebook anymore. I'll just shred it. I love Evernote and I agree with you about the searchability because sometimes as much as it feels good to write things out, when you have like a book, a year's worth of notes, where was that? That note I had, but I agree with you because sometimes you look back and you're like, that would have been so perfect then, you know, or now, for now. And the fact that we can't remember a lot of stuff, like just the other day somebody asked me something and I was like, oh, was that last week? And they're like, it's six years ago. I'm like, there's no, like, you've got to have some sort of like cataloging system, right. Go back and look at that stuff because you will need it eventually. So get those systems created in the beginning. So that way it's just, you know, by the end of the day, you're turning off the lights, you're taking a picture of your planner for the day. It goes and lives in Evernote and you can move on with your life. That is invaluable information. I, I love the idea of getting it right from the start too. It's hard when, when you're just in that learning phase to try to get in on the right page of things, literally.  But Evernote, I used to use that like a feign but I haven't since I've started my business, which is kind of sad, but I have so many notes in there. Oh my word. But I, I do like the ability to search. That's why I tend to do  like Excel because things are searchable rather than just journaling. Although I just started journaling yesterday.   But you know, you can search with your journaling, like your handwritten notes. It can still search your handwriting. Ah, ah, you have to upgrade to the pro version, but it's totally worth the money. Which is huge because like all in one of my businesses and somebody will be like, well,  I don't remember what day I called, but you can search by their name and then boom up pops. The date that you wrote, like your scribbles in stuff. That's just so efficient. Oh my gosh, what a time saver that is. Oh yeah, because we can't keep it all in our head. So we gotta make sure that it's in someplace safe that, you know, no matter what happens, it's always going to be there. I agree with you. It's a freeing feeling right. Well, Today everything's so much more complicated too, that you literally can't keep it all in your head. There's just no way to decipher it all. Um, and I, I love, I'm trying to embrace the notion of imperfect action. I've come from the events industry, where everything was you know, customer service to the upteen for level, always perfect and do whatever they want.  So imperfect action and just being one step ahead of people and it's all you need to be, but it's very hard to go from that, those are two bipolar opposite concepts that I'm trying to embrace it, it's really been very difficult, but I'm trying Can you give us an example of how you've helped a small business owner? Trying to think there's so many? I think that. Being able to reach out to people. And I think a lot of times, you know, when we go to these events, we talk about like, oh, how's business. Oh, I'm killing it. And we don't really talk about, you know, Hey, I'm struggling today. Hey, I'm having a hard time with this. I think that we as entrepreneurs, we don't want to be perceived as having a weakness. And so. But by sharing that with people, like how you shared your struggles with Calendly. And I was like, oh, I got you. Like, I know how to do that. Like imagine if we all did that with all of our weaknesses, like we would be so much further ahead, so much stronger just because we helped each other. So reaching out to those small business owners and saying. Listen, I have been through this. I have been in the trenches. My businesses are all completely different. None of them are similar. So I really have this grasp of like, you know, you got to Bob and weave, you know, it's Dodge ball every day. And so being able to sit down with a business owner and say, I get it, I've been there. Let me tell you how I fixed it. And then you can take that or a portion of that and build it into your system, into your life and see if it will work for you. That's an important distinction to make, and I think that's more on along the lines of authentic communication, real being real. And it's so smart because then you're like, okay. The other person's giving you information, makes them feel good, but you're also solving something for you that gets you in a better way and then if you have employees, it's also helping them too. So it's like really like a triple win, but yet we still don't do it. For some reason we don't want to be, we don't want to, I don't know if it's being perceived as having a weakness or not wanting to be collaborative because, you know, we think in order to win, the other person has to lose. And I. And very much in the camp of we all can win there's enough business out there for all of us, even, you know, some of my quote unquote competitors, I'm very close with. Like we're very dear friends. And I think that that enables us to help each other again. So, you know, in my insurance brokerage, if for some reason we can't insure someone, I will call one of my four girlfriends that are in the same business as me. And that person can be helped by one of them, because not only is it helping the client, but it's also helping me because I have a resource to give them. So I'm not just like, well, good luck to ya. You know, we're actually solving that person's problem and saying, unfortunately, I can't help you, but I know for other people that can, who are freaking incredible human beings, that I call friends . And , it's a win-win for everybody. Um, so Brunson calls that like a syndicate where you kind of have like a customer that you can each can utilize or what you can pass along to somebody else that they can work with. I think that's super smart and I love that, that idea of sharing the customer because it helps them and I think that totally comes back to you. Right? You did the right thing and that person's been served regardless. You have so many great hacks that people can add to their business frameworks. This has been so awesome, Jillian, and it's been such an honor to speak with you today, and I really appreciate your time. Tell everybody where they can find you on social media. So you can find me everywhere @jillianfloodstrom.com and my website,  hijillian.com or at the Scale  Your Small Business podcast. Awesome. So my last deep question here, my signature question. If you could eliminate one thing in this world forever, what would it be and why? So this is going to be a little controversial. So hang onto your hats, but eliminate. Daylight savings time. I just said it Yay for you because my daughter's in Hawaii and they don't do that. So I have to remember, is it five hours, six hours. Right. And you accidentally call them at the wrong time when they're sleeping and you know, then Arizona's over there and they don't even have daylight savings just, yeah, I so agree. Let's all get on the same page.  Again, it's all about simplicity. yeah, I'm a fan. Cause it just makes another thing more confusing, right? Yeah, absolutely. And we've, we've talked about time changes and zone changes and trends on a global basis. And that's just one less thing to think about. So kudos my friend, I think it was a great idea. And thank you again. And all you vitality seekers. Remember life has no remote... get up and change it yourself.

The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health-based lifestyles.Follow Label Insight online at: http://www.labelinsight.com Follow Label Insight on LinkedIn at: https://www.linkedin.com/company/label-insight/Todd answers these questions: us through the journey of how Label Insight adds value to a brand.What trends did you see in the CPG industry that prompted you to play out Label InsightHow interesting, let’s jump into the world of product attributes. Can you decompose the DNA of product attributes for our audienceAs more at home consumption happens, help us understand how brands can leverage product attributes to actually deliver for the consumer and what kind of areas does it touch?How about retailers? If I wore that hat, is it any different? Do they focus on other areas that are meaningful to them vs brands?Do you have any data or can you share any insights around the importance of this is retail these days? Perhaps a survey, etc?We already discussed how product attributes feature in SEO or search. As you know not showing up in search results is the slow exit of a brand at digital retail.  Practical advice for Retailers and Brands?Knowing all this, what is your practical advice to help retailers and brands in this space of omnichannel sales?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The key takeaways from this episode are as follows: You'll learn about how to create a pitch for a new market, including the key things to impress executives/decision-makers when presenting your ideas The importance of maximising what you know, and understanding the power of humility when building out a new desk Honesty and integrity with candidates - and why this will get you the long term gains instead of focussing on a quick win How to start building your personal brand - specifically if you work in a geographical patch Management: understanding motivations of those in your team, catering to multiple personalities and how to manage your time whilst caring for others This week I'm joined by Gabbi Trotter from Searchability. She started working in recruitment at 19, working her way up the ranks as a Resourcer, before becoming a full Consultant and now - managing her own team!  It was great to sit down with her and delve deep into her career so far, talking about what has made her successful as a consultant, and now as a leader. You can connect with Gabbi on LinkedIn: https://www.linkedin.com/in/gabbisearchability/ (https://www.linkedin.com/in/gabbisearchability/)  I hope you enjoyed the episode, the best place to connect with me is on Linkedin - https://www.linkedin.com/in/hishemazzouz/ (Hishem Azzouz) If you would love me to cover certain topics with future guests please drop me a message.  Finally, if you have been enjoying the podcast and you have two minutes then it would be greatly appreciated if you could leave a review.  You can do so with this link - https://ratethispodcast.com/recruitmentmentors (Support the podcast and leave a review here.)

In this episode, we're talking with a member of the #roamcult who uses Roam as a lab book.Cherry Sun is a second-year Ph.D. student based in Auckland, New Zealand. She's studying a stem cell population from the human placenta and its potential role in babies that are born dangerously small ([[Fetal Growth Restriction]]).As someone who is doing multiple experiments at the same time, Cherry has been finding ways to capture thoughts, record measurements, and results, and to collect all of them in one graph and database for her to make all the connections and Roam fits the bill.We talked about:Cherry Sun's origin story: How she went from pen and paper to Notion to Roam. Using Roam as a lab book, for experimentation ad stem cell researchPredictions in using Roam for collaborative research in her fieldEnjoy!Timestamps2:33 From Notion to Roam for recording experiments5:03 When the square brackets started flying6:18 Searchability and changing the way we write7:37 How do you make your notes searchable?9:06 Having a running timeline of active cultures organically generated11:59 "The date is the smallest metadata you need"13:51 Bullet journals and paper and pen writing15:25 The power of work-life separation17:42 Handwriting is too personal for Cherry20:11 Function over creation, and having intent with Roam22:35 Cherry Sun's thesis on [[Fetal Growth Restriction]]25:03 Cherry's Roam Thoughts and her long-time project28:47 "This might form a connection somewhere down the line"30:45 Pitching Roam and [[Thought loss anxiety]]35:26 The future lab book: Roam for collaborative research40:31 What does Roam mean to CherryLinksCherry Sun's TwitterUsing Roam as a lab book and more: My journey to becoming a more organized researcherView the full notes on the public graph!Support the show (https://www.buymeacoffee.com/normanchella)

On this week's AHA Business Podcast, Allan speaks with Craig Kahl, President of Adventure Web Interactive, about the impact that COVID-19 has had on his business and other business when it comes to working from home, cutting costs, and online marketing. He also goes into the benefits of using video on your website through YouTube in order to increase your organic reach on Google, website ownership, and other strategies when it comes to web development for your business. For more information on Steve Braun and Search Consultants, please visit www.advp.com To learn more about Allan Hirsh Advisors please visit www.allanhirshadvisors.com

2 years. 6 continents. 108 episodes. 162 countries. 207,000+ downloads.and this is just the beginning… Today’s episode honors the two year anniversary of the podcast with some celebration and my tips for starting and growing a successful podcast. The Brainy Business podcast launched with its first three episodes on Friday, July 6, 2018. We have had an episode every single week since then and never missed a Friday release or newsletter in those 2 years. Hooray! That first month had 844 downloads, which I was incredibly excited about at that time! As you’ll learn in this episode, my show actually hit the average podcast download numbers in that first month...and since then things have gone up and up. It took 483 days to hit the first 100,000 download milestone and less than half that time (only 237) to get the next hundred thousand. If pace stays the same we will be passing the quarter million mark around October, which is amazing as well! There have been listeners on every continent (minus Antarctica) and 162 countries. Shout out to the top downloaders! Not surprisingly, the US tops the list, followed by the UK, then Canada, Australia, India, Germany, Brazil, Mexico, Israel, and Spain rounds out the top 10. Coming in at 11 we have the Netherlands, followed by South Africa, Ireland, Sweden, Denmark, New Zealand, Switzerland, Singapore, United Arab Emirates, and France rounding out the top 20. Shout out to my friends in Canada! The top Canadian provinces by downloads are Ontario, followed by British Columbia and Alberta. And to those in the states, we still have a lot of the same top 10 with a fairly similar order: California has the most downloads followed by Washington, Texas, New York, Illinois, Florida, Georgia, Virginia and North Carolina. What has made the podcast successful, and what can you learn from my first two years in podcasting?  That’s what this episode is all about. I’ll answer questions like: How long does it take to run a successful podcast? Do you really need to be weekly? How many downloads does the average podcast get? Do most podcasts make money? How should you strategically think about your cover art and podcast name? What the heck is podfade, and should you be concerned about it? All this and more covered in this week's episode…[PLUS my awesome Podcast Episode Best Practices Checklist is now available for preorder!] Show Notes: [00:46] This week is the two year anniversary of The Brainy Business podcast, which launched with its first three episodes on Friday, July 6, 2018. [01:38] There have been listeners in 162 countries. [04:04] I appreciate each and every one of you who has ever interacted or connected with The Brainy Business. [06:10] Podcasting is a growing medium, and just like any exciting new format it can feel like “everyone” has a podcast and that you “must” be there to be successful in business. [07:24] If it isn’t worth your time to be there and build it the right way, it probably isn’t worth doing. [09:39] Sure, I could spend less time preparing for each episode, but all those things are what make The Brainy Business successful. [11:41] I did the research and invested in good audio from the beginning. [13:45] Why is a podcast a good fit for your business model and how will it support the work you do? [14:28] One other reason I started the show was to help people understand what behavioral economics even is and how it can apply to business. [16:36] Knowing your goals before you jump in and create a podcast is incredibly important and should be used to determine how you set up the structure of your show.  [19:03] Clear, concise, targeted content can often take more time to create than something longer.   [20:35] Most podcasts don’t get past episode seven.   [21:27] Podcast stats aren’t as detailed as we would all like them to be. [22:35] Most podcasts do not make money, and actually cost money. [24:05] Podcast downloads are not a perfect science and the numbers look at the average after an episode has been live for 30 days. [26:54] According to Libsyn, the hosting platform I and many other podcasters use, the average podcast episode has 141 downloads after 30 days. (As you saw in the intro, The Brainy Business was above this from the first month of launching the show, even though I didn’t have a big list - the tips in this episode are a big reason why.) Preorder Your Podcast Episode Best Practices Checklist NOW [28:22] Think about how you will stand out from competitors. [28:56] Knowing which areas are searchable is important in helping people find you. [30:45] Searchability and clear alignment to the topic was most important. [32:43] The name and art should draw their eye and make them want to click to get to the next step of reading your full title and description and decide if they want to listen to an episode. [33:38] If you are going to be investing in a podcast, it should be a main driver of business for you. [36:06] In my opinion, it is almost not worth doing if you aren’t going weekly. [38:12] Start with your first three episodes and go live with them on the first day. This allows people to begin that binge listening and start forming that habit. [39:46] It is more important to pick a day that works with your schedule so you can release great content on time every time than it is to be on the “perfect’ day. [41:12] For each episode, I come up with the topic and determine if it will be a guest or a solo episode. After I determine my topic I start doing my research and write the full script.  [41:51] After all the preparation, I then record using my ATR2100 mic into a system called Audacity. Then I submit to the team for editing and creating social media graphics and worksheets for the episode (using Canva).   [42:43] I listen to every single episode and review and edit the show notes before approving. [43:26] I also create audiograms (using Headliner), set up the newsletter (Active Campaign) and write the social copy for all platforms.   [45:11] Spend an hour making a list of every topic you could possibly do an episode or post about. Break them up into smaller pieces, combine some together, list as many as you can.  [46:09] Write down ideas in bulk when you don’t need them right away. It is much easier to come up with a bunch of topics when you don’t need them. When it is for next week’s show it is a lot harder to create a topic from scratch. NOW AVAILABLE FOR PREORDER: Podcast Episode Best Practices Checklist (This includes the Trello Template I use for every episode and more!) Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  Let’s connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube More from The Brainy Business: Master Your Mindset Mini-Course Brainy Mindset Course - use code BRAINY to save 10% BE Thoughtful Revolution - use code BRAINY to save 10% The 10 Behavioral Economics Concepts You Need To Know (and how to apply them) ebook Brainy Pricing Course - use code BRAINY to save 10% PREORDER SPECIAL: Podcast Episode Best Practices Checklist (Includes Trello Template!) only $20 Articles and Past Episodes: Pro Podcast Solutions Audio-Technica ATR2100x-USB Cardioid Dynamic Microphone Podcast Industry Statistics 40 Powerful Podcast Statistics to Tune Into 104. How To Ethically Influence People: Interview with Author Brian Ahearn 107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian 82. The Best Content from the Brainy Business in 2019 100. 100 Episodes – 1 Big Insight 15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood: A Behavioral Economics Foundations Episode 19. Herding: Come On And Listen…Everyone Else Is Doing It: A Behavioral Economics Foundations Episode 34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses: A Behavioral Economics Foundations Episode 23. Reciprocity: Give A Little, Get A Lot: A Behavioral Economics Foundations Episode 3. Do Lead Magnets Work and Do You Need One? 103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins 43. A Guide for You to Create a Brainy Brand 61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else 21. Habits: 95% Of Decisions Are Habitual – Which Side Is Your Business On?: A Behavioral Economics Foundations Episode

Content marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages: • How to create content that both drives traffic from the SERP and pops off the page • What sort of content structure lends itself to user engagement? • How to give your content that balance we all look for Plus, why it might be time to abandon some of the old institutions of content marketing and SEO! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss how content consumption is changing, specifically regarding technical content. Users prefer simple content in video format if possible. What's most important is to research the SERP and see what types of content comes up that Google prefers. In the interview segment, Mordy interviewed Yosef Silver of Fusion Inbound to discuss some content marketing ideas. They go over creating content plans, knowing your audience, email marketing, and a few content creation ideas to try for your next marketing campaign! Timestamps: Content Expectations are Changing, Are You? [00:06:28 - 00:24:45] Building Balanced Content [00:24:49 - 00:50:01] SEO News [00:50:36 - 00:54:05] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Yosef Silver fusioninbound.com/ twitter.com/ysilver www.linkedin.com/in/ysilver/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Gideon Behrensmeyer, Documentation Team Leader of Sisense joins us to discuss, how Sisense are increasing their documentation searchability, how to have more influence on the features and user experience, and using Google Analytics to tailor documentation.

How searchable are you???? Are people searching for your product/service?? --- Send in a voice message: https://anchor.fm/codydean/message

This month we’re in Chester, sponsored by the brilliant Searchability, discussing the challenges of work and home life over the summer, why there is STILL such a dearth of women CEOs and whether flexible working really will become the norm. In the big interview you’ll hear from  Meg Bowyer.  A senior recruitment consultant for Searchability, Meg is also the Captain of Stoke City Women’s’ Football Club.  She talks about the huge challenge of balancing her work and her passion and how she deals with naysayers… And in Ask The Hive, you keep applying for jobs, but never hear anything back. What can you do? Plus, all the Northern Power Women news you need.

We sat down with Julie Novack, Co-founder of PARTYSLATE to discuss SEO, searchability, how to best share your work online, creating your online portfolio and so much more. 

Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. For the latest episode, please see the show page: controlmousemedia.com/podcast. --- Support this podcast: https://anchor.fm/mboezi/support

Joe continues delving into the world of podcasting equipment, Drew continues to delve into the world of paper. More conversation on switching from digital to analog tools, and the many uses of whiteboards.

2:00 Apple is looking for a podcast producer thanks to Emil from thestorybehind.com 5:58 Searchability and Discovery is going to be tough 7:55 Toast Talk Podcast Bingo 14:26 Recording a Roundtable 16:32 Turning Down interviews - Doing what you do best 21:28 YouTuber Vs Podcaster Vs Journalism 27:48 New and Noteworhty Broken? Who Cares! 28:28 Jim is going to Podcast Movement 30:56 Getting the most out of conferences conferencetopia.com 32:32 How do you get a guitar in a keynote? 37:16 Thank our supporters 38:42 Promoting your podcast - what else can I do? 40:38 Post, Pages, and Players 45:54 Podcast Growth and Stats 47:22 Podcast News Flash on Amazon Echo 49:12 Mic Boom Arms 50:54 How to make your won Amazon Skill for Echo (kind of) Ready to start a Podcast? See www.schoolofpodcasting.com/start

Getting found and getting heard are a huge challenge in today s world. Here s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks. The post Optimizing Your Content for Searchability and Discoverability appeared first on Control Mouse Media.

02:28 - Chris Dias Introduction Twitter GitHub 02:38 - Erich Gamma Introduction Twitter GitHub 03:38 - Visual Studio Code @VisualStudio [YouTube] Chris Dias: Visual Studio Code @ Build2015 IDE (Integrated Development Environment) Core Inner Loop Opinionated Workflow 06:25 - Task Running Support 09:13 - Cross-Platform 09:58 - Branding and Searchability #vscode UserVoice Site for Visual Studio Code Feature Requests 13:51 - Philosophically, what were the driving factors behind Microsoft releasing a cross-platform tool? 19:10 - Preview => Release Timeline Extensibility 22:04 - Core Features Multicursor Intellisense Debugging Lightweight Environment Project Structure TypeScript Integration 33:13 - Testing Problem Matchers 36:31 - Angular 1 Support 37:29 - Snippets 38:04 - Debugging Support 40:07 - Speed 41:00 - Features and Tooling (Con’t) Peek Find All References 45:40 - Getting the Latest Versions Auto-Update Windows Insider Program 47:13 - Visual Studio Code vs Sublime Text Picks Chris Dias, Erich Gamma and John Papa - Visual Studio Code: A Deep Dive on the Redefined Code Editor for OS X, Linux and Windows (John) Visual Studio Code Connect Link (John) Rob Eisenberg: Getting Started with Aurelia and TypeScript (Ward) Blue Man Group (Katya) ng-vegas (Joe) [YouTube] ng-vegas Channel (Joe) The CodeNewbie Podcast (Chuck) Ask Me Another (Chuck) [YouTube] Getting Started with Angular 2 Developer Preview (Chris) Jonathan Turner: Using TypeScript in Visual Studio Code (Chris) Emmet (Chris) The Computing Universe: A Journey through a Revolution by Tony Hey and Gyuri Pápay (Eric)        

02:28 - Chris Dias Introduction Twitter GitHub 02:38 - Erich Gamma Introduction Twitter GitHub 03:38 - Visual Studio Code @VisualStudio [YouTube] Chris Dias: Visual Studio Code @ Build2015 IDE (Integrated Development Environment) Core Inner Loop Opinionated Workflow 06:25 - Task Running Support 09:13 - Cross-Platform 09:58 - Branding and Searchability #vscode UserVoice Site for Visual Studio Code Feature Requests 13:51 - Philosophically, what were the driving factors behind Microsoft releasing a cross-platform tool? 19:10 - Preview => Release Timeline Extensibility 22:04 - Core Features Multicursor Intellisense Debugging Lightweight Environment Project Structure TypeScript Integration 33:13 - Testing Problem Matchers 36:31 - Angular 1 Support 37:29 - Snippets 38:04 - Debugging Support 40:07 - Speed 41:00 - Features and Tooling (Con’t) Peek Find All References 45:40 - Getting the Latest Versions Auto-Update Windows Insider Program 47:13 - Visual Studio Code vs Sublime Text Picks Chris Dias, Erich Gamma and John Papa - Visual Studio Code: A Deep Dive on the Redefined Code Editor for OS X, Linux and Windows (John) Visual Studio Code Connect Link (John) Rob Eisenberg: Getting Started with Aurelia and TypeScript (Ward) Blue Man Group (Katya) ng-vegas (Joe) [YouTube] ng-vegas Channel (Joe) The CodeNewbie Podcast (Chuck) Ask Me Another (Chuck) [YouTube] Getting Started with Angular 2 Developer Preview (Chris) Jonathan Turner: Using TypeScript in Visual Studio Code (Chris) Emmet (Chris) The Computing Universe: A Journey through a Revolution by Tony Hey and Gyuri Pápay (Eric)        

02:28 - Chris Dias Introduction Twitter GitHub 02:38 - Erich Gamma Introduction Twitter GitHub 03:38 - Visual Studio Code @VisualStudio [YouTube] Chris Dias: Visual Studio Code @ Build2015 IDE (Integrated Development Environment) Core Inner Loop Opinionated Workflow 06:25 - Task Running Support 09:13 - Cross-Platform 09:58 - Branding and Searchability #vscode UserVoice Site for Visual Studio Code Feature Requests 13:51 - Philosophically, what were the driving factors behind Microsoft releasing a cross-platform tool? 19:10 - Preview => Release Timeline Extensibility 22:04 - Core Features Multicursor Intellisense Debugging Lightweight Environment Project Structure TypeScript Integration 33:13 - Testing Problem Matchers 36:31 - Angular 1 Support 37:29 - Snippets 38:04 - Debugging Support 40:07 - Speed 41:00 - Features and Tooling (Con’t) Peek Find All References 45:40 - Getting the Latest Versions Auto-Update Windows Insider Program 47:13 - Visual Studio Code vs Sublime Text Picks Chris Dias, Erich Gamma and John Papa - Visual Studio Code: A Deep Dive on the Redefined Code Editor for OS X, Linux and Windows (John) Visual Studio Code Connect Link (John) Rob Eisenberg: Getting Started with Aurelia and TypeScript (Ward) Blue Man Group (Katya) ng-vegas (Joe) [YouTube] ng-vegas Channel (Joe) The CodeNewbie Podcast (Chuck) Ask Me Another (Chuck) [YouTube] Getting Started with Angular 2 Developer Preview (Chris) Jonathan Turner: Using TypeScript in Visual Studio Code (Chris) Emmet (Chris) The Computing Universe: A Journey through a Revolution by Tony Hey and Gyuri Pápay (Eric)