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Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, delves into the unique marketing challenges faced by the MedTech industry. He discusses the critical importance of continuous messaging and creative iteration in data-constrained environments, highlighting how accurate first-party and zero-party data strategies can drive performance in highly regulated markets like healthcare. He emphasizes the need for proprietary data solutions to stay compliant and effective amidst evolving privacy regulations. Reflecting on his personal and professional journey, Aaron shares practical insights on optimizing marketing strategies for better business outcomes while maintaining a culture of generosity and helpfulness. Guest links: www.wheelhousedmg.com | www.linkedin.com/in/aaronburnett | Aaron@wheelhousedmg.com | https://youtube.com/@wheelhousedmg Charity supported: https://www.feedingamerica.org/  Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host: Lindsey Dinneen Editing: Marketing Wise Producer: Velentium   EPISODE TRANSCRIPT Episode 050 - Aaron Burnett [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I'm delighted to introduce to you my guest, Aaron Burnett. Aaron is CEO and founder of Wheelhouse Digital Marketing Group, a sought after digital marketing agency based in Seattle, Washington, that helps brands thrive by solving their toughest digital challenges. Every point of Aaron's career has been marked by his ability to leverage technology and his own creativity to drive growth. He has propelled Wheelhouse into working with some of the world's most innovative healthcare and medical device brands for more than a decade, consistently delivering exceptional business value through a combination of deep healthcare marketing expertise, purpose built technology, and creative capabilities. Most notably, Aaron and his team have developed technology and services that guide digital strategy for clients such as Providence, Fred Hutch, Delta Dental, and NASA. Well, welcome, Aaron. Thank you so much for being here today. I'm really excited to talk with you. [00:01:47] Aaron Burnett: Yeah, I'm excited to talk with you as well. Thanks for having me. [00:01:50] Lindsey Dinneen: Of course. Well, if you wouldn't mind starting off by sharing a little bit about yourself, your background, and what led you to MedTech. [00:01:59] Aaron Burnett: So I'm CEO of an agency called Wheelhouse Digital Marketing Group. It's a 14 year old agency. We provide performance marketing for privacy first industries. We have a particular concentration in medtech and healthcare, and have had that concentration for the last dozen or so years. We work with very large health systems like Providence, we work with some of the largest health insurance systems in the U. S. as well as large to mid size medical device manufacturers, and interestingly, we've also worked with NASA for the last six years, which is in neither of those markets but is interesting and complex and is NASA, and we get to do things on a scale that you don't get to do anywhere else. We're probably a little bit different from most other agencies, first in that everything that we do is attuned to privacy first industries. So we are, because of our long standing relationship with healthcare in particular, accustomed to working in environments that are highly regulated. So being attuned with HIPAA compliance and implications on third party tracking, working with much less data than you would work with in a typical e commerce or B2B lead generation sort of a situation. And so we have folks who are deeply expert at working in those markets, know them well, have an orientation toward performance marketing, which is what all of our clients want. They are diverse, but they're unified in that they want us to achieve an outcome with business value. It's important. It's lead generation. It's a transaction. It's something that has tangible value that can satisfy a chief financial officer. So deep expertise. We also have developed our own proprietary technologies and methodologies that help us to deliver performance marketing in these markets. So you know, in a highly regulated industry, you can't just use platform data for audience targeting. You don't get a lot of that data. You can't use platform data for optimization. You have to be very careful about what you collect and what you share and how you evaluate and commingle and analyze that data. So we've created our own HIPAA compliant data warehouse and a BI practice on top of that allows us to bring in not only platform and analytics data, but also CRM information so we can integrate it in an API level with CRM systems and first party data. So we get a lot of insight. We can see the entire user journey, customer journey, prospect journey in the context of our analysis in this platform and not share data with anyone else. So we never fall afoul of any regulations. And then our analysts can identify insights and then activate those insights in advertising platforms in sort of an air gap situation. We never have to share data. We also provide creative, but it's creative in the service of conversion rate optimization. So it's performance creative. We're not going to develop a new advertising campaign or a new branding strategy, but we are highly adept at figuring out how to get creative to perform, which is increasingly foundational to driving exceptional marketing outcomes. Now, because so much advertising is algorithmically driven and because in the absence of audience targeting, it turns out that creative variation and a really broad set of creative variation is kind of the new way to target an audience. So if you have 15 variations on a particular creative and they're attuned to different audiences and different messages, you can in some contexts rely on the platform algorithms to find your audience for you through that creative. So we're attuned to delivering that way. In terms of my own background, I started as a marketing exec. So I was a VP of Sales and Marketing with AT& T Wireless, worked for some other telecom and software companies, and started consulting and helping other folks with marketing, and found that I was good at and loved digital marketing, starting with SEO and then moving into the other disciplines. And the thing that I loved about that and that I continue to love about it is that it combines creativity, the art of marketing, with a definitive outcome which you don't get in traditional marketing. So it's there in the data, whether you did it or you didn't. And that's quite satisfying and also create security when you're working with clients. We can, at the end of a quarter say, "Listen, you're up 85%. And here's how we did it." And that creates certainty around the value of the relationship. It creates longevity in the relationship. We strive very hard to develop long term client relationships. I think our average tenure is about six and a half years now. And we find that just continuing to deliver and continuing to clearly explain what we've delivered puts us in good stead and makes for a nice, stable, and growing business. [00:06:37] Lindsey Dinneen: Nice. Well, first of all, congratulations on that business that you've successfully launched and is going strong. That's awesome. I know that's no small feat. I know a lot of our listeners can relate to that too, of being that CEO and taking on that incredible new job opportunity, and how many things you learn and the day to day ups and downs of entrepreneur. [00:06:57] Aaron Burnett: That's right. You get an opportunity to make a new mistake every day. [00:07:02] Lindsey Dinneen: Indeed. Indeed. Indeed. But that's a good thing. So that's fantastic. Thank you for sharing a little bit about that. So going a little bit back into some of your personal background, and then I'm delighted to delve into the company as well and what you do. But in the growing up, did you have an inkling that marketing would be the thing for you, or did this sort of grow out of schoolwork, or what was that thing that said, "Oh, I think I know where I want to be?" [00:07:30] Aaron Burnett: I figured out where I wanted to be by figuring out where I didn't want to be first. [00:07:34] Lindsey Dinneen: Oh. [00:07:35] Aaron Burnett: So no, the thing that I wanted to be, from the time I was seven until I was in the middle of college, was an attorney. Then the notion that I had of being an attorney was you would fight for truth and justice and fairness and all of those virtues, sort of a cinematic version of being an attorney. And what changed my mind was that I paid my way through college by working in restaurants, and in a particular restaurant in which I worked-- it was a fine dining restaurant-- there were a lot of attorneys who came in with clients or came in after work. There were also a considerable number of law school students during the summer who were taking a breather and recovering before they went back again. And I got really consistent insight and advice, which was sort of distilled. The law school students said, "Yeah, we used to think that's what this was for too. And that was beaten out of us by the second year of law school. That's not what this is for." The attorneys who were successful, particularly financially successful, they were focused on transactions and they were very conventionally successful and very apparently miserable. Then the other thing was that I came to believe that being an attorney would draw out the very worst in me. I'm a little bit competitive and I really enjoy arguing. I couldn't see how that was going to be good for me, a marriage, or being a good father, or any of those sorts of things. So, I figured out what I didn't want to do first. And then when I graduated from college, I had studied communications and then I also had studied political science and eastern philosophy and religion. And after college, I was aware that I wasn't ready to get a job, because I had no idea what that job would be. So, I went backpacking in Southeast Asia. I bought a one way ticket to Bangkok. And the plan was that I would travel for three years, and I would see in person some of the things that I studied. I would learn more and think more and get more clarity as to who I was and who I wanted to be. But that plan changed when five months into that trip, I met a woman on an island off the coast of Malaysia at a beach party during Ramadan when everything else shuts down at sundown and the only thing to do is to hang out with other backpackers. And we met and stayed up until three in the morning talking and both of us knew, like, right away, "Oh, you're the person." So we spent most of the next seven days together. Got engaged at the end of those seven days. Got married three months later in New Zealand. She's a New Zealander who was headed to Europe. And then came back to the U. S. so that she could be in the U. S. for the two years that required to establish permanent residency. And I started working for a telecom company in a temporary role. I worked there for three weeks as a temp. I was hired as an employee into the marketing department and discovered that marketing was an aptitude and something that I really enjoyed. I was also in a really fast growing company. It was a cellular company, part of Macaw Cellular at the time. And kind of the ethos there was, "Doesn't matter if you have done it, because nobody's done this stuff before. If you can do it, and you show aptitude, we're going to give you a shot." And so I got to do all sorts of things that I had no business doing, but that I succeeded at. I built a call center. I built a marketing organization of 75 employees and ran that for about three years. And I ended up becoming VP of Sales and Marketing, about seven years into that stint and just discovered that I love marketing and I particularly love marketing the intersection of marketing and technology. I love the tech part. I love developing new technology. One of the things that I did there was to develop a call completion platform for the network that we worked on that had a significant impact on revenue and a decrease in cost. So I loved identifying technical solutions and then activating them from a marketing perspective. What I also discovered, though, when that company was acquired by AT& T was that I didn't like really big companies, where you got to be VP of something very deep but very narrow, which is how that was going to turn out. And so I went from there to a series of smaller and smaller companies. And the closer I got to entrepreneurship, the happier I became, and the more at ease I became until in the year that my first daughter was born, in a job that was going super well-- I joined two years prior, the company had increased its customer base by about tenfold, things were going super well, it was five minutes from my house. It was easy, I wasn't stressed, but it was also super bored. I quit and started a company, and from there went into, I made all of the first time entrepreneur mistakes in that company. I left that company. Actually, that company left. That company didn't succeed. [00:12:32] Lindsey Dinneen: Oh, no. I'm sorry. [00:12:34] Aaron Burnett: It was great. I learned a lot. I also learned that I loved that and then started to consult and learned that. No, I actually love technology and marketing, but I love more helping people. That feels really good to me. And so sort of fast forward a few years. I created Wheelhouse for a couple of important reasons. One is I wanted to create the agency that I always wished I could hire when I worked for other companies. And what I wanted out of an agency partner was that it was partnership. It was somebody who really did have my best interests at heart that didn't deploy an account manager on me who is constantly looking for opportunities to monetize the relationship, who was playing this sort of kabuki theater where we pretend we're friends, but really it's about the change order, which felt bad on a soul level to me. And I also wanted to create this sort of place I always wanted to work. [00:13:29] Lindsey Dinneen: Yeah. [00:13:30] Aaron Burnett: I worked in larger and larger companies-- and actually this was true in venture backed companies as well-- in most instances, what I discovered is that people were asked to be someone different at work than they were at home. We have a set of values that we all agree to societally. We believe in being helpful and generous and kind. We would help anyone on the street if they asked us. If a friend called, and asked for help, you wouldn't figure out how you were going to get paid for that help. You wouldn't be playing the angles. If you were doing something with a friend, if you were coming to an agreement, if you were writing letters to an exchange of letters to agree on plans, you wouldn't be crafting the language, looking for the way that they might transgress, and you could take advantage of them. And yet, I found lots of instances where that was true in business, and that didn't make any sense to me. So I wanted to create a place that I wanted to work where the same values that you uphold that you believe in that are healthy in your personal life are the values that you adhere to in your professional life as well. And so the core values that have informed and continue to inform the way that we behave here are in part traditional. Integrity and stewardship are there, but so too is helpfulness and generosity and joyfulness. We say to every prospective client, every current client, everybody who works here, "We exist to be helpful." That helpfulness is not constrained by a piece of paper. If a client asks us for help, we will help first. We'll be generous with our time and our expertise and our resources. We'll almost certainly do work that we're not being paid for explicitly. We'll look out for our client's best interests, but we'll look out, we'll ask them to look out for our best interests as well. And we say that explicitly. And my experience is that in almost every instance, if you remind people of who they are at the beginning and that, "Hey, this is a personal relationship here. I know there's a contract and it's a business contract but as a person with my business I'm helping you as a person to achieve your aims as well. And anything we do that's detrimental has a personal impact and anything we do that's additive has a personal impact. And I'm going to try to make this the best experience for you and I'll rely on you to do the same with me." You know it creates a much healthier relationship, and that's part of the reason we have such a long client tenure. Our clients very quickly know, "Oh, you're on my side. You're going to help me. I don't have to walk around with one hand holding my wallet. I don't have to worry every time I call and ask for help. I don't have to review my SOW." [00:16:06] Lindsey Dinneen: Yeah. [00:16:06] Aaron Burnett: Pretty quickly get to a place where neither of us remember what's in an SOW. And we're only going to go back and look at it if something really gets to the size that, "Oh no, that definitely wasn't a part of this initially. We should talk about this being a separate thing." And quite often, it's the client doing that, saying, " Doing this thing, we should pay you more for that." And I love that. I see that as an indication of health. We do other things that are unconventional as well. We do have an account team. They focus on hospitality, not monetization. And one of the metrics that we track internally is laughter. So if we're in all of our client meetings, we're listening for laughter. We're not scoring it. We're not trying to make it happen X number of times, but I see the presence of laughter as an indication of ease and trust and health, and we really care about that, and so we invest in it. [00:17:02] Lindsey Dinneen: I love that. Oh my goodness. I love all of the culture that you have so meticulously crafted, and it's so interesting because as you were talking about it, I was thinking how you had mentioned early on career wise you were saying, "Well, I, I learned by discovering what I didn't appreciate." And I'm wondering then if part of the culture that you have so carefully developed and cultivated over time is also partly, "Oh, I see what hasn't worked very well in the past. So now I'm really focusing in on something that is aligned" to who you are, obviously because you're the CEO, this is your business, but also just, "this is what works well for our client relationships and everyone who works with us." [00:17:45] Aaron Burnett: Yeah, that's true on a number of levels. It's true in that, at times we see the way that other agencies or even writ large, other service organizations behave. Sometimes we bump up-- actually frequently we bump up against other agencies, particularly in large client situations. And we're really explicit in saying we're never going to try to poach business from another agency because we just don't think that's very nice. You have to behave in a very mercenary way to make that happen. You have to undercut someone. And so instead, we talk about creating the conditions that make people want to work with us. So we'll work hard to create the conditions that show us to be expert and clearly demonstrate the value that we can deliver, but we're not going to say, in contrast to those people over there. [00:18:32] Lindsey Dinneen: Yes. [00:18:32] Aaron Burnett: And there's a difference. And so, we come back to our values on that. We also, you're right in that the impetus for the culture came from me, but I also have a strong belief that everyone who comes here should add something to the culture and they are free to express the culture in their own way. Some of those ways might not be comfortable to me the ways that I would think you might go about doing this, but they're great for other people, right? And there are things in the company rights that are kind of like that where I know a majority people love this thing. It's important culturally. It doesn't do anything for me, but that's okay. And then we also have learned-- I joke that you get to make a new mistake every day and that's a joke. It's also pretty true. I make lots of mistakes. I have made cultural mistakes over the years that were very well intentioned and have been costly, either financially or culturally. I think that, you know, there are byproducts of a culture like ours that are behavioral. If you're going to be helpful and generous and pursue joy in your daily work, then the byproducts should be that you also are, you know, kind and gentle, and that you extend grace to people when they mess up. And those are great things, but taken to extreme, they also can be damaging things. And there have been times when I've taken them to extreme, when I thought with a, let's say an employee who wasn't performing well, but I had a great deal of empathy for. I would want to give them many chances and think, "Well, surely, okay, if I explained it one more time but different, or if someone else gave them clearer direction, or we did something else, we're going to get there from here." thinking, "Well, this is very kind to them. I'm giving them more runway. And it's good culturally as well. This is the right, sort of the moral decision to make." And in retrospect, that was totally wrong. It wasn't actually kind to them because we also communicate frequently. They knew where they stood. They knew they weren't performing. And this just extended the non performance in a lot of instances. It was also not kind to their team members because they had to fix the work or do the extra work. It was frustrating to them to see that their merit wasn't held in higher esteem, treated differently, that they were getting less attention than a person who was underperforming. And it took a long time for me to learn that. Other people told me I was doing that wrong for years. And in fact, there's a great book that we have used, that you're probably familiar with, called "Radical Candor" that really speaks to the importance of being quite direct, but in a kind way. And there is, there are four quadrants described in that book for different sorts of styles. And there's one just for me, I think, called Ruinous Empathy. And that's where I lived for a while. Super nice, very empathetic. But sometimes a bad result. [00:21:34] Lindsey Dinneen: Yeah. It's a great book. Highly recommend it for anyone eager to improve communication and how to give feedback and whatnot. [00:21:42] Aaron Burnett: Right, yeah. We call it telling the kind truth. You can say a hard thing, but in a nice way. [00:21:49] Lindsey Dinneen: Indeed. Indeed. And we all need that. We need that personally. We need to be able to give that. So that's incredible. So, now, specifically with medtech companies-- which I know you've chosen to really spotlight in addition to your healthcare organizations that you work with-- what major challenges or common challenges do you see medtech companies have when they're starting to think about-- well, maybe they haven't even gotten to a really good marketing plan yet because, you know, at first maybe they're just building, building and they haven't even thought, "Oh, I'm not quite sure how we're going to communicate about this." But just in general, what are some of the major challenges or common challenges that you see MedTech companies having with their marketing and how can you help? How can we help? [00:22:30] Aaron Burnett: Yeah. Huh. There are a couple of key challenges. One is figuring out messaging that resonates and drives performance. And a mistake that we often see is that messaging is viewed as static rather than iterative. It has always been the case that constant testing has real value, outsized value, particularly in digital advertising. It is exponentially true today that constant iteration and tweaking and tuning in messaging and in creative is absolutely essential to driving performance. And what also is true is that messaging and creative increasingly help you find your audience. So, if you're in a company that is highly regulated, that is governed by privacy regulations, that is perhaps governed by HIPAA regulations, you're significantly constrained in the data you have access to, the things that you can track. In the main, you can't really use third party tracking. It seems every week there is some sort of new announcement that further restricts the data to which you have access. The latest announcement is Meta declaring that they are targeting sensitive industries and categories. And that in targeting those industries and categories, they're going to block certain types of data, and the data that they're blocking in the main is conversion data. And so, you're blind with regard to whether anybody actually did the thing you needed them to do. Did they sign up for a trial? Did they complete a lead form? Did they ask for follow up? If you're using a conventional approach to those sorts of things, if you're using certainly their tracking, which I hope nobody is doing anymore, then that data just goes away on some date. But as you lose fidelity of the data and as you take into account sort of the more meta issue, not Meta the platform, but the global issue of cookie deprecation and privacy settings in browsers and the fact that already about 40 percent of the third party data that you would have gotten through browser signals is gone. You've lost fidelity. So the way that you find an audience now, particularly in a data constrained environment, is through what you put into market. It's messaging variation, and it's through really significant creative variation, not one ad, two ads, three ads, like old school conversion rate optimization, but 15 ads. 15 different creative concepts with variation of messaging that look very different. And as you do that systematically over time, you allow the algorithm to both optimize performance, and those algorithms work very well now, but increasingly-- and this is particularly true again on Meta which we find to be really powerful when done well for medical device clients-- you find that you don't just optimize the creative. In that optimization, the creative finds your audience for you. You're able to tune your creative to the audience that performs for you and continue to iterate in terms of both audience targeting and creative. So first there's, there is a need to test into all of this. And there is intensive testing at the beginning of the process, but there's continuous testing, perhaps at a lower velocity or intensity, even as you go along. It doesn't stop. You don't get to a point where, "Oh good, we're on cruise control. We've got the ad that works. We've got the PPC that works. Everything is working well." It's just constant iteration because it is algorithmically driven and because in the algorithms, you know you can think of this in terms of social media. In social media, I think people are familiar with algorithmic fatigue. If your algorithm in a personal feed on a social platform didn't change, didn't refresh fairly frequently, you get really bored with what you're seeing. The same is true in the platforms. And so we find creative fatigue, even with creative that performs super well, happens fast-- like a week, ten days, something like that. And the fall off isn't subtle. It's you're going along and you do that. It's a big drop. So it's constant iteration. The second thing that we find is a lack of, I was going to say a lack of sophistication with regard to data strategy. It's actually more often the absence of data strategy. I think for a long time data strategy didn't need to be foundational to marketing, even to digital marketing. If you think of digital advertising or even organic forms of digital marketing, the platforms did the work for us. You targeted audiences in the various advertising and social platforms. You got all your data through analytics. You could see what was happening in search through search console. Perhaps you use some third party platforms as well. But what is true now in a data constrained environment is that the most important signal, the signal that delivers greatest value, isn't the signal that's in the platform. It's the signal that's probably in your CRM. It's the one that tells you that a lead converted, someone actually went into trying a device, or they actually became revenue generating. So you need a strategy at a system, at a platform level, to bring all of that data together and to normalize it in a manner that enables it to be evaluated and analyzed as a corpus of data that enables you to see the entire user journey. You need a strategy around naming conventions in advertising that allows you to bring that in a way that can be integrated with CRM data and other analytics data or other platform data. You need a first party data strategy, because in a data constrained environment, in a tracking constrained environment where you can't rely on third party data in the same way, audience targeting and even optimization now rely substantially on first party data. It's the data you own that you have permission to use, or on zero party data. Well, you can't put that in a public database. That has to go in a purpose built data warehouse that has been developed for privacy sensitive industries. And so, in our case, we created a HIPAA compliant data warehouse and a BI practice on top of that that gives our analysts the ability to view the customer journey in entirety, to see people as they move through sort of the prospect funnel, and to optimize for the conversion step that isn't in the platform but delivers business value. And then to use the insights that they glean there to optimize in a platform without sharing data, which is the key. You're able to know, and this is something for people to remember, despite all the increased privacy regulations and constraints, as a website owner, as long as you have the right data environment, meaning the data you collect is in a HIPAA compliant environment, if you're governed by HIPAA, certainly in a privacy sensitive environment, even if you're not, you can collect full fidelity data regarding what people are doing on your site. You can't share it with a third party platform, you can't send it to Meta, you can't send it to Google, but you're able to know everything that you knew before, so long as you collect it in the right way, and evaluate it in the right way. And our experience is, the privacy regulations, despite being uncomfortable and alarming and forcing a lot of intense activity up front to create a new systemic approach, new infrastructure connections and new data strategies, actually yield a much better business outcome. We can drive better performance with first party data. We drive more business value with first party data than we did when we were doing it the easy way and using platforms for targeting and optimization. [00:30:27] Lindsey Dinneen: Yeah. Okay. Yeah. So, so your company really helps to bridge the gap between what maybe, if you're not into the nitty gritty details, say we're speaking with somebody who's developed a device what they may have learned as, as far as like Marketing 101, but it is so different when you have, like you said, very specifically protected industries and they have a lot of regulation and we have to be really careful with how we talk about things. So your company is really helping bridge that gap between what we may have all been taught and kind of know in the back of our head versus here's the actual reality of the situation today. And you're keeping on top of all of those regulations. [00:31:08] Aaron Burnett: True. And then, you know, because we concentrate on the medical device industry, we also are highly attuned to what language we can and cannot use. And we know, alright, we need creative variation, but we also understand that we can't just test anything. That we need to be very careful with language, we have to use language that's approved, it needs to come from certain sources and not from others. If it's new it has to go through a certain approval process. So, we end up creating a lot of efficiency by simply knowing how it all works and having a lot of experience with needing to create new ad variations that win easy approval and can very quickly be put into market. [00:31:50] Lindsey Dinneen: Yeah, of course. Now, you know, in working with MedTech and you've chosen again, some very specific niches, which I love. Have you had any moments that really stand out as, "I'm working with this client and I am in this industry and I am realizing, 'Wow, I am really in my element.' I am here for a reason." It just sort of stands out at this moment that matters. [00:32:15] Aaron Burnett: Yeah. One of the clients we've worked with for a very long time has an insulin monitoring and delivery device. We worked with them when they were sort of mid sized, but also kind of looking for market fit in their digital marketing was dormant. Almost dormant. I'd put it on the verge of dormant. It wasn't doing well. So, we started on a series of projects with them, and they started quite small, and very quickly were able to deliver a lot of performance for them. So, the first year, we increased lead generation by just under 500 percent for them, which was super meaningful and exciting, and enabled us to start this very long term relationship that is broad and multifaceted now. What I've loved about working with them, and we were talking about this when we first got online, is that the people who work there really care about the people they serve. And as a matter of fact, there is almost a universality in that the people who work there either have close friends or family members who deal with diabetes. And so it's not a commercial endeavor. I mean, it is, but it's also a very personal endeavor and they're aware and convinced-- and I think they're right-- because I also have a close family member who uses their device, that their device makes such a difference to the quality of life for the people involved. The difference that I've seen in this family member is that she went, I think, from being aware, moment to moment, "I'm diabetic and I need to keep track of this, and there are some things I need to do at certain points throughout the day," to "That's not really a main thing I have to think about. I mean, I have to be kind of aware of it, and, you know, I've got an app on my phone, and I do have this device, but this is not something that is at the forefront of my brain. I can think about other things, and this is very much in the background." And that's a really big deal. And we feel the same. I know I have been to public events. I went to a high school play and one of the performers was very clearly wearing this device and not hiding it. It was super visible just a part of her life, not anything she felt embarrassed about. And I felt proud of that, even though I have, I play such a small part in that. But, just felt proud that she felt comfortable, and she was a lead in a school play, and it was a good play, and a big deal, and there were hundreds of people in the audience. And so, to see the impact of something like that, and to have confidence that the work that we do actually makes a positive difference in the world, is soul satisfying. [00:35:00] Lindsey Dinneen: Yeah. Thank you for sharing that story. That's, that is really special and impactful. And I always think, you know, we don't always get those moments of realizing the impact of our work. I agree with you, even in the small, like, "Oh my gosh, I had a tiny little piece to play in it." But it just makes you think, "Oh my goodness, what I do really does matter. It does make a difference." And so to get that opportunity to have seen it in action and in such a positive light is incredible. So yeah, I appreciate you sharing that. [00:35:29] Aaron Burnett: It's comfortable. It feels so good to market for clients when you're sure that what you're putting in the marketplace is really good for them. And what you're trying to do is just make sure they're aware of this good thing. That's so different than marketing for a client where you're sure they want to make more money and you're not sure that anybody who buys this thing-- does it matter? Does it not matter? Does anyone really need this thing? You know, that's a very different feeling than being confident that the thing you're promoting will make a positive difference in their lives. So, yeah. [00:36:09] Lindsey Dinneen: Amen to that. And that's a really interesting thing about marketing that can be divisive a little bit among people who aren't as familiar with the industry or as comfortable. And so it's really nice to know, you know, marketing can, and is very often, used in a very positive way to highlight the important things 'cause you know, as I try to remind my lovely engineer friends is you can make the most wonderful thing in the world, but if nobody knows about it, that's that. You know, that you're just, you're stuck. So, so it is important to have marketing and to have that bridge that gap and make it known. But to just know, like you said, that it's going to make a positive impact is just wonderful. So yeah, I love that. So pivoting the conversation a little bit, just for fun, imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It can be within your industry, it can be totally separate. What would you choose to teach? [00:37:07] Aaron Burnett: Oh, the power of culture. [00:37:09] Lindsey Dinneen: Ooh. [00:37:10] Aaron Burnett: And if I had to focus more specifically on the power of generosity in business. My experience, our experience throughout the history of this company, is that helpfulness and generosity are our BD strategy. We're not trying to convince anybody of anything. We're trying to give as much away as we can be as generous as we can. And we find that if you help people, if you are generous and if you do it without expectation-- and I can't fully explain why this is true. I have some guesses. If you help people without expectation, you just help them because you're helpful, and that's the right thing to do, and you do that for a person, that good things happen out of that. I think I can explain it. I can understand it more mechanically. I might bump into you. We may or may not know one another, but we get chatting, and you tell me you've got a problem, and I know the answer to that problem. It's also a service that I offer. And I could certainly play the angles and try to get an engagement to get you to pay me for that service. I could just help you. And you may or may not ever become a client, but I've helped you. And my experience with that is that we've gotten referrals from people who have never been clients. And sometimes those referrals occur years later, like long enough that we only vaguely remember who that person was and what we did for them. But I think that being generous, you can't tell someone to trust you. But you can behave in a trustworthy way. You can't tell someone in a way that inspires confidence, "Look, I'm gonna look out for your best interests. I'm not gonna try and pick your pocket." But you can behave that way. And you can communicate it with your actions. So, I think it's interesting to consider what business and society would be like if the orientation was toward generosity rather than the orientation being toward protection. When we write SOWs, for the longest time we wrote the most naive SOWs. And we did it intentionally. A, because, practically, we're a small agency working with big clients. And if somebody wants to take advantage of us, they probably can because I have a limited attorney budget, and I don't really want to spend my budget on that anyway. But the other reason is that I that seems to have integrity with what we say. We're going to be helpful and generous. We're going to do work you're probably not going to pay us for. We'll look out for you. You look out for us. We're not going to get you with business terms. We're not going to squeeze you with scope of work, that sort of thing. So, let's not kid each other. Let's not now create this document that's super conventional and has five pages of terms and conditions and that sort of thing. It's honestly only as we've worked with larger and larger organizations where their legal teams won't let them sign an SOW that's as goofy as ours were. You have to have certain terms and conditions, and if we don't provide them, they send us theirs. We don't like theirs as much as we like ours, so. Yeah. Yeah. So I think generosity is a tremendous engine for very healthy business growth and very healthy personal relationships. [00:40:30] Lindsey Dinneen: Absolutely agreed. And how do you wish to be remembered after you leave this world? [00:40:36] Aaron Burnett: As kind. [00:40:37] Lindsey Dinneen: The world needs a lot more of that, so I'll take that answer any day. And then final question, what is one thing that makes you smile every time you see or think about it? [00:40:50] Aaron Burnett: Oh, I have two daughters. Yeah. [00:40:54] Lindsey Dinneen: Yeah, excellent. Oh, that's wonderful. Family is important and special. That's wonderful. Well, thank you so much, first of all, for your incredible insights today, for your generosity, to your generosity of your time with us and diving into some really specific areas that, that med tech companies can think about, can be aware of as they're even seeking somebody to help them with their marketing. I really appreciate you being open and willing to talk about some of those those nuances. So thank you very much for that. We are so honored to be making a donation on your behalf today to Feeding America, which works to end hunger in the United States by partnering with food banks, food pantries, and local food programs to bring food to people facing hunger and also they advocate for policies that create long term solutions to hunger. So thank you so much for choosing that charity to support. And gosh, I just wish you the most continued success as you work to change lives for a better world. [00:41:55] Aaron Burnett: Thank you. I really appreciate it. You too. It was a great conversation. I really enjoyed it. [00:41:59] Lindsey Dinneen: Good. Absolutely. Well, and thank you also to our listeners for tuning in. And if you're feeling as inspired as I am right now, I'd love it if you'd share this episode with a colleague or two, and we will catch you next time. [00:42:14] Ben Trombold: The Leading Difference is brought to you by Velentium. Velentium is a full-service CDMO with 100% in-house capability to design, develop, and manufacture medical devices from class two wearables to class three active implantable medical devices. Velentium specializes in active implantables, leads, programmers, and accessories across a wide range of indications, such as neuromodulation, deep brain stimulation, cardiac management, and diabetes management. Velentium's core competencies include electrical, firmware, and mechanical design, mobile apps, embedded cybersecurity, human factors and usability, automated test systems, systems engineering, and contract manufacturing. Velentium works with clients worldwide, from startups seeking funding to established Fortune 100 companies. Visit velentium.com to explore your next step in medical device development.

In this episode, we explore FDA-cleared remote patient monitoring technology and its applications in opioid use disorder (OUD) treatment. Discover how such innovations could enhance monitoring and communication in healthcare settings. We discuss integration with existing tools, successful early collaborations, and the importance of interoperability and FHIR standards for seamless information exchange. With thousands of units deployed, learn how real-time data insights are shaping healthcare. The episode also addresses maintaining HIPAA-compliant security and the role of strategic partnerships in advancing innovation. Join us to explore these developments and their impact on patient monitoring.What You'll Learn:Potential applications of advanced remote patient monitoring technology in opioid use disorder (OUD) treatment. How these innovations enhance communication between clinicians and patients. Insights into integrating such technology with existing healthcare systems. The role of interoperability and FHIR standards in seamless information exchange. The impact of real-time data insights on healthcare standards.Strategies for maintaining HIPAA-compliant security. How strategic partnerships facilitate growth and innovation in healthcare technology.MODERATOR: Nathan Strack CEO, Reimagined HealthNathan is the founder and CEO of Reimagined Health, where he is driven by a passion for empowering organizations to harness the full potential of their data and technology. A lifelong technologist, Nathan has dedicated his career to ensuring advanced technology delivers tangible improvements in outcomes. With over 15 years of experience consulting for some of the largest companies in finance, media, and healthcare, he recognized the need for a faster, more effective adoption of next-generation cloud and AI technologies in the healthcare sector. This vision led him to establish Reimagined Health, where he continues to pioneer innovative solutions that transform healthcare organizations. GUEST: Rachel Weissberg Head of Healthcare Provider Strategy, Americas, NeteeraRachel Weissberg is a seasoned leader in healthcare technology sales and marketing, with a passion for optimizing technology to enhance healthcare quality, cost-efficiency, and patient satisfaction. Known for driving significant growth for Fortune 1000 companies like Sirius Healthcare and AT&T Wireless, Rachel excels in building strong networks with industry leaders. As Head of Neteera's Healthcare Provider Strategy for North America, she leverages her expertise in market dynamics to propel business expansion. Beyond her role at Neteera, Rachel is an influential thought leader, actively participating in industry conferences and initiatives. She holds a Bachelor of Arts in Psychology from Scripps College and enjoys golfing, exploring the outdoors, and traveling in her spare time.The CHIME Opioid Task Force (OTF) was launched in early 2018 with a simple mission: to turn the tide on the opioid epidemic using the knowledge and expertise of the nation's healthcare IT leaders. While our mission is simple, achieving it is not. Opioid addiction is a complex disease that requires long-term, if not lifetime, care from well-informed clinicians who are supported with easy-to-use and reliable tools.

Understanding the Importance and Benefits of Team DynamicsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the complexities of team dynamics with Karen Wright Gordon, the CEO of Simpli5. This episode is a goldmine of insights for leaders and managers aiming to boost teamwork and collaboration within their organizations. Karen discusses the significance of understanding individual work preferences and how this knowledge can revolutionize team performance. Here, we distill the key takeaways from the episode, providing actionable advice and detailed explanations to help you implement these strategies in your own organization.Five Dynamics is a company dedicated to enhancing organizational teamwork through a unique assessment methodology. Their core tool is a three-minute assessment designed to identify how individuals prefer to work, learn, and collaborate. This assessment, which took a decade to develop, reveals each person's most efficient neural pathways, highlighting their strengths and areas where they may struggle. Leaders can use this information to tailor their management styles to better suit their teams, thereby enhancing overall performance.Josh raises an essential question about the importance of understanding team dynamics amidst the myriad responsibilities leaders face. Karen emphasizes that this understanding can significantly accelerate team performance. By understanding how new team members will fit into existing dynamics, leaders can avoid lengthy adjustment periods, establish a common language for discussing team dynamics, and reduce conflicts arising from different energy levels and work styles. This shared understanding leads to enhanced communication, minimized conflicts, and improved collective performance.About Karen Wright Gordon:Karen Gordon is the President and CEO of Simpli5, a technology utilized by Fortune 500 companies that analyzes teams' work styles and their affinity for different phases of a project cycle to improve team collaboration, satisfaction, and results. A serial entrepreneur who loves strategy and execution, Karen finds fun in solving big problems and making deals work. Throughout her career, Karen has dedicated herself to transforming workplace cultures through the power of collaboration and team performance.Karen has worked with a who's who of businesses, including transformational partnerships with Nortel Networks, Humana, AT&T Wireless, and LinkedIn. In 2000, shortly after founding GTCI, she secured a significant deal with AT&T Wireless to develop and deliver a course about 3G wireless technology, training over 2,000 employees nationwide. Nortel Networks was GTCI's biggest customer, allowing Karen to lead their outsourced documentation program globally. Her strategic insight and resilience led to a significant win against larger competitors.Humana stands out as a pivotal client. Their CEO, Mike McCallister, recognized the potential of the 5 Dynamics model after Karen's first presentation. LinkedIn remains a fantastic partner, utilizing Simpli5's model extensively and supporting the company's growth.A recognized leader and influencer, Karen's accolades include being a two-time Inc. 500 Honoree, an Ernst and Young Entrepreneur of the Year finalist, and a notable spotlight in the Dallas Top 25. Her expertise has been featured in leading publications such as SWAAY, The CEO Magazine, Business News Daily, Huffington Post, HR Dive, and Entrepreneur. One of her career highlights is her TEDx UT Austin presentation on "The Myth of Difficult People," which has further cemented her status as a thought leader in understanding and navigating complex human dynamics in the workplace.About Simpli5 by 5 Dynamics:5 Dynamics isn't just a one and done assessment; it is a common language that enables individuals to better understand themselves and those with which they...

In this insightful episode of The Wireless Way, host Chris Whitaker welcomes John Horovitz, a veteran sales executive and leader in the mobile industry. John shares his extensive experience, from his early days at AT&T Wireless and Nextel Communications, to his career in MVNO consulting. The conversation explores how John rose through the ranks, driven by pivotal life moments and a resilient spirit. They delve deep into the trends shaping the wireless industry, the proliferation of MVNOs, and the future of 5G and IOT. John also shares practical leadership advice and reflects on his journey of continuous reinvention. Whether you're a tech consultant or a curious listener, this episode offers valuable lessons in career growth and industry insights. 00:00 Introduction and Guest Welcome00:13 John Horowitz's Professional Background03:23 John's Early Career and Personal Anecdotes10:03 Transition to the Wireless Industry13:31 Leadership Philosophy and Management Style16:22 Current Trends in the Wireless Industry28:22 Navigating the MVNO Business29:07 Success Rates and Market Strategies30:18 The Evolution of Prepaid Phones31:43 Career Pivots and Podcasting33:31 Overcoming Career Challenges36:07 Building a Consulting Business40:43 The Future of MVNO and IOT45:12 Reflections on Experience and Ageism52:04 Final Thoughts and TakeawaysMore from Jon- https://theboonofwireless.com/More about Jon- https://www.linkedin.com/in/jonhorovitz/Support the Show.

Ralph de la Vega is the former Vice Chairman of AT&T Inc. and CEO of AT&T Business Solutions and AT&T International. Ralph had a 42 year career at AT&T and is now living in Florida.  His father was in the food distribution business and he came from a strong and religious tight knit family in Cuba. Once the Castro Regime took over they nationalised all food production and distribution and his fathers business was taken over by the regime, food was rationed and small kids were being indoctrinated in schools to turn on their parents if they held views that were against the revolution. Ralph's parents decided to leave Cuba for the USA when he was 10 years old and in doing so they had to turn over all of their possessions to the Government. Once they arrived at the airport as a family of four (both parents and his younger sister) they were met by the militia who said to them five words that Ralph will never forget, "only the boy can go."Ralph's parents made the heart wrenching decision to send Ralph by himself to the USA which is where he stayed alone without his family for four years. When he arrived he spoke no English and had not a dollar to his name. From this incredibly humble start Ralph became the Vice Chairman of a Fortune 10 company, AT&T. Ralph credits his Grandmother for helping him reach his potential as when she arrived in the USA she told him "don't let anybody put limitations on what you want to achieve." His mantra to young adults is to dream big. Ralph tells me that his early years of adversity meant that when it came to his oversight of the merger with AT&T Wireless for $41bn, that was easy!Ralph has learned his leadership skills over four decades with over 200,000 employees and operations in 200 countries. The best leader is one who can take a group of talented individuals and get them to do things that they thought were impossible to do. Inspiring people is always more powerful than coercing and pushing. Followership is  important especially in a large organisation. Ralph hopes that as an immigrant to the USA he can inspire others to achieve their dreams and potential. Ralph is very proud that in his career he worked with Steve Jobs in launching the iPhone, connectedTesla cars for Elon Musk and launched the Kindle with Jeff Bezos worldwide, yet his favourite memory is that 24 of his previous employees that he directly led have gone on to become CEO's of their own companies. This is an episode packed full of anecdotes and stories from a senior leader who believes in helping talented people fulfil their dreams as he is now the sponsor of the De la Vega Entrepreneurship Award which is in its 4th year. This episode also includes Ralph's fond memories of working and sharing the stage with Steve Jobs who was a great practitioner for promoting simplicity. Ralph is the author of "Obstacles Welcome: How to Turn Adversity to Advantage in Business and Life." available from Amazon. Ralphdelavega.comWatch & Subscribe:

In today's episode, THE MENTORS RADIO Host Dan Hesse talks with John Stanton, one of the creators of the wireless industry, the founder of multiple companies including T-Mobile USA, and now Chairman and CEO of the Seattle Mariners and Chairman of Trilogy Partnerships. He also serves on the Boards of Directors of Costco and Microsoft, which today is considered to be one of the world's most valuable companies. Learn the evolution of the wireless industry and why fans are driving changes to the most traditional of games—America's national pastime—baseball. John is truly a wireless pioneer, co-founding three of the top 10 wireless operators in the U.S. during the last 40 years. John helped found McCaw Cellular where he was Chief Operating Officer and Vice Chairman, which became the largest wireless operator in the U.S. and which was sold to AT&T to become AT&T Wireless. He then founded Western Wireless where he served as Chairman and CEO until it was acquired by Alltel, and he founded Voicestream, where he served as Chairman and CEO, selling it to Deutsche Telecom in 2001 for $50.7 billion. Deutsche Telecom renamed the company T-Mobile USA and it remains headquartered in Bellevue, Washington. John also served as Chairman of Clearwire until it was sold to Sprint in 2013. John is a member of the Wireless Hall of Fame. Listen to episode below, or on ANY PODCAST PLATFORM here. BE SURE TO LEAVE US A GREAT REVIEW on Apple Podcasts or Spotify and share with friends and colleagues! SHOW NOTES: JOHN STANTON: BIO: BIO: John W. Stanton BOOK: Wireless Nation: The Frenzied Launch of the Cellular Revolution, by James B. Murray, Jr. ARTICLES: New Mariners CEO John Stanton is baseball-loving billionaire with World Series goal, The Seattle Times In His Own Words: John Stanton

This week, Speakernomics podcast, host Kenneth "Shark" Kinney interviews Susan Frew, a professional speaker and author with a tech background. They discuss how Susan leverages AI (specifically ChatGPT 4) in her speaking business to find speaking engagement opportunities, automate financial tasks, and enhance social media content creation. Susan shares her experience in using AI for bookkeeping, creating targeted speaking engagement lists and optimizing social media posts.  In this session, Susan will explain:   Custom GPT for Speaking Engagements: Using ChatGPT 4 to create a personalized GPT that scours the internet for speaking engagement opportunities. This custom tool helps Susan identify relevant events based on competitors and streamlines the process of finding speaking gigs for 2024.  Financial Automation with AI: Susan describes how she utilized AI, including ChatGPT, for financial tasks. She created a financeGPT to generate a budget for 2024 by inputting profit and loss statements, balance sheets, cash flow forecasts, and bank statements.   AI in Content Creation: Susan discusses using AI, such as ChatGPT and DALL·E (for graphics), in content creation. She emphasizes the importance of maintaining one's voice in social media posts while utilizing AI to enhance and polish the content. Susan also shares her experience using AI tools for creating eBooks, improving covers, and generating concise content.  Who is Susan Frew?  Susan Frew is a force to be reckoned with in the world of entrepreneurship. As the CEO of Sunshine Home Services, she led her company to a staggering 535% growth, securing a coveted spot on the Inc5000 list and earning 43 other prestigious awards.   Her background as an International GM with AT&T Wireless and an Instructor for the SBA's national Emerging Leaders program only adds to her wealth of expertise.   Susan's passion for coaching and entrepreneurship has led her to become a sought-after Professional Speaker, Emcee, and TEDx speaker on the critical issue of workforce shortage.   Her insights into alternative career paths for women have earned her a reputation as a renowned expert. With her infectious energy and unwavering belief in the power of taking risks, Susan encourages her audiences to "Go Out on the Skinny Branches" and embrace the unknown.   Her book, "Compete on Awesome, Not on Price," has helped countless entrepreneurs build thriving businesses and maintain healthy profits. Susan's journey to success has not been without its challenges, but she has emerged stronger and more determined than ever before.  Drawing on her experiences of both triumph and adversity, she has developed a unique perspective on what it takes to succeed in the world of business.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kendra VanderMeulen is currently serving as the CEO of the National Christian Foundation, the largest Christian grant maker in the world. The team at NCF mobilizes resources and inspires Biblical generosity, serving thousands of families, advisors and ministries nationwide. Kendra is a veteran of the wireless telecommunications industry, having served as an Executive Vice-President at InfoSpace and as the Senior Vice-President and General Manager of the Wireless Data Division of AT&T Wireless. Her story is one of trusting God for each step of her life, and discovering His generous love for her as He guides her into an ever deeper walk with Him.

This installment of The Axis Effect features Daymon Bruck, Chief Creative Officer at The O Group. With over three decades of experience in branding, Bruck has led numerous advertising campaigns for some of the world's most famous companies, including Microsoft, AT&T Wireless, and Nike. No matter the client, Daymon has dedicated thousands of hours to making each brand stand out and deliver a creative and original campaign that helps clients stand out and find new ways of marketing themselves to expand their businesses most effectively. Most recently, Bruck and his team at The O Group have seen a focus on industries like hospitality, jewelry, and home goods. With the evolution of technology in modern society, Bruck understands the niche of numerous luxury brands and how they each utilize technology in their unique approach. Bruck discusses how and why different industries emphasize virtual branding, the shift many people are making into industries vastly different from where they've begun, and the importance of building brand loyalty through telling a relatable story targeted toward the proper audience.  To learn more, tune in to “Brand Empowerment.”

Born and raised under the Franco dictatorship in Spain, business coach Tania Vasallo was used to being told what she could or couldn't do, and she constantly yearned for freedom. After her first taste of freedom when she moved to the United States for school, she decided to stay and shift careers. Tania has created multimillion-dollar campaigns for some of the world's most renowned companies, like Starbucks, AT&T Wireless, KFC, Samsung, and Nabisco, to name a few. She imparts lessons, tools, mindsets, and strategies to create an empowered life of freedom and abundance through her platform, The Courage To Be. Her community is geared toward empowering ambitious women entrepreneurs to own their value and charge for what they are worth to have a more significant impact in the world. As Tania notes in the podcast: “If you have not worked on your money mindset and how you relate to money…you can make all the money in the world and you can lose it.” ---- Follow Tania on LinkedIn. Visit her website at The Courage To Be Happy, learn more about her Manifesting Abundance Challenge and her class “Money, Magic, Miracles.” Check out her free resource library Amplify Your Abundance.See omnystudio.com/listener for privacy information.

Born and raised under the Franco dictatorship in Spain, business coach Tania Vasallo was used to being told what she could or couldn't do, and she constantly yearned for freedom. After her first taste of freedom when she moved to the United States for school, she decided to stay and shift careers. Tania has created multimillion-dollar campaigns for some of the world's most renowned companies, like Starbucks, AT&T Wireless, KFC, Samsung, and Nabisco, to name a few. She imparts lessons, tools, mindsets, and strategies to create an empowered life of freedom and abundance through her platform, The Courage To Be. Her community is geared toward empowering ambitious women entrepreneurs to own their value and charge for what they are worth to have a more significant impact in the world. As Tania notes in the podcast: “If you have not worked on your money mindset and how you relate to money…you can make all the money in the world and you can lose it.” ---- Follow Tania on LinkedIn. Visit her website at The Courage To Be Happy, learn more about her Manifesting Abundance Challenge and her class “Money, Magic, Miracles.” Check out her free resource library Amplify Your Abundance.See omnystudio.com/listener for privacy information.

This is a recap of the top 10 posts on Hacker News on April 16th, 2023.(00:45): De-Stressing Booking.comOriginal post: https://news.ycombinator.com/item?id=35590734(01:25): I used Stable Diffusion and Dreambooth to create an art portrait of my dogOriginal post: https://news.ycombinator.com/item?id=35592847(02:01): AT&T Wireless traffic shaping apparently making some websites unusableOriginal post: https://news.ycombinator.com/item?id=35592607(02:45): 'Algebra for none' fails in San FranciscoOriginal post: https://news.ycombinator.com/item?id=35595026(03:31): Pico3D: Open World 3D Game Engine for the PicoSystem (RP2040 Microcontroller)Original post: https://news.ycombinator.com/item?id=35589172(04:14): Why flying insects gather at artificial lightOriginal post: https://news.ycombinator.com/item?id=35592654(04:52): FSF Slams Google over Dropping JPEG-XL in ChromeOriginal post: https://news.ycombinator.com/item?id=35589179(05:30): Understanding large language models: A cross-section of the relevant literatureOriginal post: https://news.ycombinator.com/item?id=35589756(06:08): I liked this simple calculus exerciseOriginal post: https://news.ycombinator.com/item?id=35595808(06:52): The fastest math typesetting library for the webOriginal post: https://news.ycombinator.com/item?id=35588985This is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai

Today I'm excited to introduce you to Tania Vasallo, CEO and Founder of The Courage To Be Happy, a Fortune 500 company that is a supportive community that empowers passionate, heart-centered women entrepreneurs around the world to become financially empowered so they do not have to depend on others. She grew up in Spain, with a Spanish father and an American mother. At the end of the dictatorship, she was constantly in search of freedom. Tania has worked on multi-million dollar campaigns for some of the world's most recognizable brands, including Starbucks, AT &T Wireless, KFC, Samsung, and Nabisco. She has managed to earn a six-figure income despite only working 20 hours a week. Tanya's mission is to support and teach all independent women entrepreneurs and give them the tools and strategies to grow their money from a simple, practical, and spiritual perspective. In This Episode: Tania shares her story about growing up in a dictatorship and how that influenced her decision to become an entrepreneur. Her decision to leave the corporate world and start an agency with her husband Her journey of soul-searching and why Santa Fe was the right fit for her   Wisdom on healing your relationship with money and breaking through  Why you need to challenge your beliefs about everything How important it is for women to channel both feminine and masculine energy to achieve prosperity and abundance How to reprogram your brain for money matters  The biggest financial obstacles to women's prosperity and abundance Why her website is the perfect place to start your financial journey How the recession is an opportunity for women entrepreneurs to grow Tania Vasallo is the founder of The Courage To Be Happy, a safe and empowering community that encourages women entrepreneurs to be true to themselves and take control of their money and their lives. Growing up in Spain during the end of the Spanish dictatorship greatly influenced Tania, and made her yearn for freedom in all aspects of her life. Having had a former career in the arts, Tania began her business while juggling being a mother and saw incredible results very quickly, hitting 6k after just four years. Tania now helps women see the same success, and has made it her mission in life to empower women who feel like they don't have a voice to be able to stand up and stand in their power. “Money touches everything in this world. Why not learn to co-create with it?” ~Tania Vasallo To learn more about Tania and her work you can visit her website, or connect with her on  Instagram or LinkedIn. Let's Meet Tania Vasallo. Tania Vasallo Show Notes

Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that's included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how specificity is critical in helping brands tell standout stories. We discussed all of this and more this week on the On Brand Podcast. About Greg Monaco As a Brand and Story Coach, Greg Monaco strategizes with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and attract dream opportunities. Greg's online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, and IBM to name a few. Beyond branding, Greg has enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and their three children Aidan, Cameron, and Kylie.   On Brand Is Sponsored by Superside Superside is your one-stop shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.   Episode Highlights From professional soccer to professional brand builder? “I started out pretty aimless after college,” Greg notes. While his varied career included a stint as a professional soccer player, he was always drawn to the creative arts—which led him to brand building. And in the agency world, creative work starts with a brief. The difference between a good brief and a bad brief. I liken briefs to the baton in a relay. At Ogilvy, Greg learned the difference between a good brief and a poor brief. I asked him to share and he answered with one word: “Specificity.” How to avoid generic brand storytelling. “You know you have a problem when you read the brief and it has a primary audience, a secondary audience, and a tertiary audience. When you try to do all of that your storytelling gets more generic.” You can't be everything to everyone all the time. That's why Greg prefers going beyond the idea of a target audience and straight to the bullseye. What brand has made Greg smile recently? As the parent of two kids heading to college, Greg shared how he was fascinated by the branding in higher ed. Specifically, how his kids connected with the brands that the various colleges and universities projected. To learn more, go to letsgomonaco.com.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have a "mini-global summit" on personal branding. Our featured guests are Rachel Tapscott and Greg Monaco. Rachel Tapscott runs a video production and training business called That Camera Girl. “I help people shake off their nerves and overcome a fear of the camera so they can get their message out into the world to the person who needs to hear it. I also host my own podcast called Mindset Mastery, interviewing people who live their life by design and the practices they incorporate into their daily lives. I'd love to offer myself as a guest to talk about building confidence to put yourself and your brand out there on video. I noticed the same patterns and limiting beliefs pop up with dozens of different clients, and I was able to formulate a process for helping people feel more confident and look natural on camera. I believe that anyone can be great on camera, you just need the self-belief to start. Rachel says you're not "too old", "too inexperienced", "too introverted", or "too-anything else." You're exactly where you need to be to start growing your business with video. Rachel talks about: how using video in your business strategy can help you attract the right customers and clients how to identify the limiting beliefs you may have about talking on camera how to kick fear in the butt and create videos you're proud to share Rachel's background “I studied a degree in film, TV, and radio, and like most people who go through film school, I wanted to work on massive blockbuster productions and become a Director of Photography. My first job was as a regional news camera operator and editor before moving into corporate video production. Originally these roles were a stepping stone to build up my camera skills to get closer to that movie-making dream. But my focus completely changed when I saw how video could change people's lives. With video, I'm able to help clients take their years of experience and package it into a product that can reach people all over the world. This is even more important where lockdowns, restrictions, and uncertainty mean that online teaching is the only option for many businesses.” YouTube - https://www.youtube.com/channel/UCFi0izf8O9PXQARNJfTX5_Q website: http://thatcameragirl.com/ IG: https://www.instagram.com/that_cameragirl/ We also are joined by Greg Monaco, Brand and Story Coach. Greg says, “I help people tell magnetic stories so they attract the work they love. I work with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities. My online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.” Previously, Greg was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few. You can see Greg's ideas featured on Entrepreneur.com, Advertising Age, and Human Resources Executive. He also hosts branding and storytelling courses and workshops. “Beyond branding, I have also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. I live in Connecticut with my wife, Jill, and our three children Aidan, Cameron, and Kylie.” Website: https://www.letsgomonaco.com/ (https://www.letsgomonaco.com/) LinkedIn: https://www.linkedin.com/in/gregpmonaco/ (https://www.linkedin.com/in/gregpmonaco/)

Whether online or offline, security is a key component for a ‘good' life. How we handle threats online, and increasingly offline, is important to not only make the world a safer place, but also lead more fulfilling lives. In this episode of Mouthwash, we're going to talk about it all from avoiding burnout to creating safer systems and quite possible…the metaverse. ABOUT KAREN (@karenworstell)+30 years of information security experience including tenure as the Chief Information Security Officer (CISO) at Microsoft Corporation, AT&T Wireless and Russell Investments., Karen is now working for VMware as Senior Cybersecurity Strategist. Additionally, Karen runs W Risk Group which provides customized guidance to help companies develop their information security programs. An expert in security and getting sh!t done, Karen is one of those people who regularly sends the elevator back down. A prolific author, on the boards of organisations like Chevra and created/runs the MOJO Maker For Women In Tech Community, Karen isn't done changing the industry yet.Find out more about Karen here and VMware here. Hosted on Acast. See acast.com/privacy for more information.

Hello everyone, and welcome to the Follow the Brand Podcast.  I am your host, Grant McGaugh, and I would like to share a question from one of our listeners.  Why personalize your brand for career development? I will let my guest Greg Monaco answer that question. In this episode, He asks whether you relate to your job from a perspective of personal mission with a clear goal to solve a problem for others.You get excited by your ideas by telling your story as an individual.  A personal brand lives with you forever and is powered by the source of your idea, the truth of who you are. Get in touch with your power source, lead with your truth and captivate others with your story when you are fueled by your passion and the dramatic episodes in your own life.Greg Monaco is a Brand & Story Coach who sees himself as a lone wolf, an independent thinker, a unique creator.  He has run his own business for the past 20 years as an entrepreneur, brand strategist, and writer and helps big thinkers go bigger. As a Brand and Story Coach, he helps people tell magnetic stories so they attract the work they love. He works with authors, entrepreneurs, executives, and artists to refine their voices, build their presence, and attract dream opportunities.Through his online network, Fearless Brands, he is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we have more love to give.Previously, he was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy, helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM, to name a few. You can see his ideas on Entrepreneur.com, Advertising Age, and Human Resources Executive.  He also hosts branding and storytelling courses and workshops. Beyond branding, He has also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and his three children, Aidan, Cameron, and Kylie.Let's Welcome Greg Monaco to the Follow The Brand Podcast, where we are building a 5 STAR Brand that you Can Follow!

In this episode of Money Tales, our guest is Tania Vasallo. Growing up in a society where men were in charge of money and everything else, this dynamic woman flipped those rules on their head. Tania grew up in Spain and it wasn't until she spent a year studying in the US at age 15 that she had her first taste of true freedom. For Tania, this was the freedom to take ownership of herself and her decisions, which is one of her core values. This craving for freedom has driven Tania to take charge of her own destiny ever since. Tania is the founder of “The Courage To Be Happy”, a community that empowers ambitious women entrepreneurs to own their value, charge for what they are worth so that they can have a bigger impact in the world. Tania has worked developing multimillion dollar campaigns for some of the world's most renowned companies like Starbucks, AT&T Wireless, KFC, Samsung, and Nabisco, to name a few. Since the launch of her business, she was able to reach the 6-figure revenue by her fourth year only working 20 hours per week. Tania now helps other driven women make more money and achieve their vision. Make sure to join the waiting list for her signature 3 Day online event: Increase Your Income and Impact. Learn more about Money Tale$ > Subscribe to the podcast Recent episodes See all episodes > Form CRS Form ADV Terms of Use Privacy Rights and Policies

In this episode of Money Tales, our guest is Tania Vasallo. Growing up in a society where men were in charge of money and everything else, this dynamic woman flipped those rules on their head. Tania grew up in Spain and it wasn't until she spent a year studying in the US at age 15 that she had her first taste of true freedom. For Tania, this was the freedom to take ownership of herself and her decisions, which is one of her core values. This craving for freedom has driven Tania to take charge of her own destiny ever since. Tania is the founder of “The Courage To Be Happy”, a community that empowers ambitious women entrepreneurs to own their value, charge for what they are worth so that they can have a bigger impact in the world. Tania has worked developing multimillion dollar campaigns for some of the world's most renowned companies like Starbucks, AT&T Wireless, KFC, Samsung, and Nabisco, to name a few. Since the launch of her business, she was able to reach the 6-figure revenue by her fourth year only working 20 hours per week. Tania now helps other driven women make more money and achieve their vision. Make sure to join the waiting list for her signature 3 Day online event: Increase Your Income and Impact. See all episodes >

Today I'm pleased to introduce you to Susan Frew, who shares her riveting story of growing her company 535%, making the INC5000 list, and then almost losing it all because of a bad hire. Susan's' employee left her company 100's of Thousands of dollars in debt. Susan then went out on the “skinny branches” and courageously saved her company. Susan shares this story and more! She shares the lessons she learned through this courageous journey, and gives you important wisdom to build into your own business. She revolutionized the “12 points of love” that streamlined the unique and effective her company's customer service experience. The “bad apple” that ultimately made her experience the downhills of disconnecting with one's authentic stories and brought her business to the point of bankruptcy. She discusses how she can relate with Michael Michalowicz's “Profit First” and how she utilized the same concepts to revive her business and pull it out of the brink of debt. The Universe's rainy connection to her life and her healing process empowered her voice and help more people who might be going through tough times because of deceit and fraud. Susan recalls how her “elephant tribe” supported her throughout the ordeal and how she discovered greatness in prioritizing self-care rather than setting it all aside when she's feeling rock bottom. As the daughter of a carpenter and the wife of a master Plumber, Susan Frew used her Business Coaching experience, having coached over 10,000 hours, 18 different trades and 150 companies. The Frews grew Sunshine Plumbing Heating Air 535% in just one year and made the illusive INC5000 list in 2019 along with 43 other awards and accolades. Susan is a former International GM with AT&T Wireless, Instructor for the SBA's national Emerging Leaders program, radio host of “Coaching Not Just for Sports” on ESPN radio in Denver. After a break to focus on Sunshine's growth, Susan returned to her roots as a Business Coach, Professional Speaker and Emcee. In 2020, Susan is delivering her new virtual keynotes session called: “Leading Through the Rain,” Susan walks the audience through the journey of almost losing her multimillion-dollar company by way of a bad hire. Learn how Susan and her team turned Sunshine around and saved it from going down the drain (plumber humor) after being close to 1 Million Dollars in Debt. Susan motivates and inspires audiences by showing them the way to overcome adversity and she has made it her life's work to help other businesses to thrive and avoid catastrophe. “If you're in a financial trouble, you need to downsize. You need to look at what's essential and what's not.” – Susan Frew You're going to love Susan– let's meet Susan Frew Susan Frew Show Notes

In today's episode, we will be talking with our good friend, Ralph de la Vega. Ralph de la Vega is the founder and chairman of the De La Vega Group. Mr. de la Vega is the former Vice Chairman of AT&T Inc. and CEO of Business Solutions & International. In that capacity, he had overall responsibility for the company's integrated Business Solutions group which, at the time served more than 3.5 million business customers in nearly 200 countries and territories, including nearly all of the world's Fortune 1000 companies. He also had overall responsibility for AT&T's wireless business operations inMexico and DIRECTV in Latin America. Previously, he was President and CEO of AT&T Mobile and Business Solutions, where he had overall responsibility for the company's wireless and business services operations. Before that, he was President and CEO of AT&T Mobility. Under his leadership, AT&T Mobility became one of the world's leading smartphone and mobile Internet providers and expanded into new growth areas such as connected cars, and home security and automation. During his career he has held numerous executive positions, including COO of Cingular Wireless and President of BellSouth Latin America. As the COO of Cingular Wireless, Mr. de la Vega was responsible for the integration of AT&T Wireless and Cingular Wireless, following the largest all-cash merger in U.S. history at the time. As President of BellSouth Latin America, he was responsible for wireless operations in 11 countries: Argentina, Brazil, Chile, Colombia, Guatemala, Nicaragua, Panama, Peru, Ecuador, Venezuela and Uruguay. He serves on the boards of American Express Company, New York Life Insurance Company, and Amdocs Corporation. He is the former Chairman of Junior Achievement Worldwide and continues to serve on its board of directors. He also served as the Chairman of the 2017 Jamboree for the Boy Scouts. He has received numerous awards recognizing his leadership, including induction into the U.S. Wireless Hall of Fame, the Atlanta Business Hall of Fame, and the prestigious Global Innovation Award from the Goizueta Business School at Emory University. Mr. de la Vega has a bachelor's degree in mechanical engineering from Florida AtlanticUniversity (FAU) and a master's degree in business administration from Northern Illinois University. He completed the Executive Program at the University of Virginia and received a Doctor Honoris Causa from FAU. He is the author of the best-selling book Obstacles Welcome: Turn Adversity to Advantage in Business and Life (Thomas Nelson, 2009). He is a native of Cuba and resides in Florida. Please read Ralph's article that discusses board level diversity: (https://www.linkedin.com/pulse/strategies-increase-board-diversity-ralph-de-la-vega/) Get Ralph's book Obstacles Welcome: https://www.amazon.com/Obstacles-Welcome-Adversity-Advantage-Business/dp/1401605362 At Tech & Main, we want to be YOUR technology partner. Let our 20+ years of expertise help you achieve the outcomes that are best for your business: cybersecurity. We have engineers and project managers available to assist you. Call our office at 678-575-8515, email us at info@techandmain.com or visit us at www.techandmain.com. Thanks for listening! --- Send in a voice message: https://anchor.fm/techandmain/message

Dan HesseUniversity of Nore Dame 1972 - 1975Dan talks with Chris about his journey to Notre Dame, being on the crew team, lessons he learned from his Dad, experiences as the CEO of both AT&T Wireless & Sprint, the importance of Culture & Leadership and much more.  If you would like to watch this podcast or the other podcasts we've done, please go to -  www.youtube.com/chriszorich50Music: ACCRAMusician: Jeff Kaale 

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a fast-growing digital marketing agency recognised by Inc. Magazine as one of the best places to work in the United States. Aaron joins us in this episode for an in-depth look at how he has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity and joy. Key points covered in the episode include: - The variances of expectations between our personal life and work life. - Being guided by values of helpfulness, generosity, stewardship, trustworthiness and joyfulness. - Agency perspective and breaking away from traditional agency normalities. - Twin Mission – being the best business partner for clients as well as the best working environment for employees. - Making a positive impact on your employee’s professional journey roadmap. - Practices put in place to enhance the wellbeing of employees. - A look into Wheelhouse’s Joy fund and how it brings people closer and causes a positive ripple effect within the organisation. - How Covid impacted the company and their coping mechanisms. - The importance of communication with staff during challenging times. - How the good in what we do can truly makes us happy. Wheelhouse is the culmination of Aaron’s experience and commitment to values-driven decision making. It’s a story told through performance, such as the 50 percent year-over-year growth the company has enjoyed for the past five years–all through referrals from delighted clients. Prior to Wheelhouse DMG, Aaron was president of Produxs, a UX design firm (acquired by UpTop), was founder of Nuevas Fronteras, the first telecommunications service aggregator serving the Hispanic community in the U.S., SVP Marketing for Speakeasy, VP of Marketing for NetMotion Wireless and VP of Sales & Marketing for AT&T Wireless. Connect with Aaron Burnett: https://www.wheelhousedmg.com/ https://www.linkedin.com/in/aaronburnett/ https://twitter.com/aaronburnett Connect with Happier at Work host Aoife O’Brien: https://happieratwork.ie https://www.linkedin.com/in/aoifemobrien https://twitter.com/HappierAtWorkHQ https://www.instagram.com/happieratwork.ie https://www.facebook.com/groups/happieratworkpodcast Resources: Inc magazine - https://www.inc.com/ Book recommendations: The Art of Possibility by Benjamin Zander and Rosamund Stone Zander https://www.benjaminzander.org/shop/?_sft_category=books The Go-Giver by Bob Burg https://thegogiver.com/

Today's Leadership Unscripted Conversation features two-time ORBIE Winner Thaddeus Arroyo, CEO of AT&T Consumer and InspireCIO founder, Frank Bell.As CIO of Cingular Wireless, Thaddeus was a founding member of GeorgiaCIO and later became CIO of AT&T Wireless.   In recent years Thaddeus was CEO of AT&T Mexico and AT&T Business, and now is CEO of AT&T Consumer including television, wireless, and home internet, with over 170 million combined subscribers.Let's hear how Thaddeus' CIO skills led to CEO roles within America's first major technology company, AT&T.

Welcome to Episode 34 of the Asian Hustle Network Podcast! We are very excited to have Jan-Ie Low on this week's episode. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday, so stay tuned! Jan-Ie Low held multiple strategic and senior-level positions in human resources for 12 years with Fortune 500 companies - AT&T Wireless & T-Mobile USA. With a passion to take the entrepreneurial plunge, Jan-Ie started SATAY Thai Bistro & Bar in 2005 with her family. In the course of organizing special events at SATAY, Jan-Ie launched Golden Catalyst, a public relations, event planning, and marketing firm specializing in multicultural segments. Established in 2008, Golden Catalyst continues to organize business summits, conventions and political events nationwide. Her signature event, CNY in the DesertTM, celebrated its 9th year and is a city-wide celebration. Forbes Magazine has named it “One of the Top 8 Places in the United States to Celebrate Chinese New Year”. Jan-Ie is committed to serving her community, donating her time to organizations such as Chefs for Kids, Nevada Small Business Council, and Las Vegas China Town Lions Club. She was recognized by the Asian American Group Las Vegas as one of the “Community Achievement Award” honorees in 2017 and Vegas Inc. as one of the "Women to Watch in 2012". She is a member of the International Festivals & Events Association and Women’s Chamber of Commerce of Nevada, which honored SATAY as “2011 Minority Business of the Year.” Jan-Ie earned a Bachelor’s degree in Business Administration from the University of Washington. This podcast episode is sponsored by The Funding Note. thefundingnote.com is where you can easily search and track all the funding programs, grants, loans, tax credit programs in the United States that will help your business get access to capital. It's free to use and is updated on a daily basis and is currently tracking thousands of programs across the nation. Please check out our Patreon at @asianhustlenetwork. We want AHN to continue to be meaningful and give back to the Asian community. If you enjoy our podcast and would like to contribute to our future, we hope you’ll consider becoming a patron. --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

It's a big world out there and folks from all over it are buying real estate in Southwest Florida. Realtor® and international sales expert Cecilia Sculthorpe talks about what it takes to close the deal with foreign buyers in Southwest Florida. If Cecilia's voice sounds familiar, that may because you've heard it before — she was once the voice of AT&T Wireless and can still be heard on their network. Press 'Play' now!

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Terry Ogburn's Website (https://terryogburn.com/) The Medici Effect by Frans Johansson (https://www.amazon.com/Medici-Effect-Elephants-Epidemics-Innovation/dp/1515959341) Being hard hit by the current pandemic has forced businesses to take a step back and reevaluate their plans. It's times like these when everyone's commitment is tested. It's no easy feat to continue operations under the disruption we're facing. For some, sticking to a tried and tested strategy is their solution, but is this still effective? In this episode, Terry Ogburn is here with us to share how we can continue financing our businesses during a global crisis, what you should do to keep earning, and the key things you need to remember to emerge victorious at the end of the day. Discover the formula to business success and turn the tables by tuning in to this episode now!   What we discussed in this episode: The ‘whats' and ‘hows' of Terry's work [01:28] Bridging the gap between dreams and reality: The 90-Day Rule [03:05] Terry's inspiration for getting into consulting [05:22] Four keys to business development [06:24] Key takeaways from the recent global crisis [09:22] The changes necessary to come out successful [13:02] Remove yourself from the negativity [19:49] You should know your numbers [22:18] Forecasting the cost of sales [23:27] About Terry Ogburn Terry Ogburn is a business development consultant that has been in the industry for several years. He has helped many major companies, such as Radio Shack and AT&T Wireless, scale their businesses through comprehensive business plans and strategies. He is the owner and Lead Business Coach of Ogburn's Business Solutions. He is passionate about helping entrepreneurs and small business owners achieve business success. Grab the reduced price of Terry's Fast Start Program now at $1,297 by giving him a call at 727-422-4771. Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Edith Yeung General Partner Race Capital She is author and creator of the China Internet Report, an annual report on China technology trends widely popular among investors and corporate executives and Silicon.news - weekly briefing on Silicon Valley funding, merger, and acquisition news. She has invested in over 50 startups including Lightyear/Stellar (valued $1.2B), Silk Labs (acquired by Apple), Chirp (acquired by Apple), Fleksy (acquired by Pinterest), Human (acquired by Mapbox), Solana, Oasis Labs, Nebulas, Hooked, DayDayCook, AISense, and many more. Prior to Race Capital, Edith was a partner at 500 Startups, the world's most active early-stage fund and incubator invested in Twilio, Credit Karma, Grab, and 2000 more companies. Before 500, Edith was the general manager at Dolphin Browser, a Sequoia-backed mobile browser with over 150 million installs worldwide. Edith also worked with many Fortune 500 companies such as Siebel, AMS, AT&T Wireless and Autodesk.

Meet Michael Burks who has combined the many lessons he learned in life and in his career to create a coaching practice geared to helping individuals succeed in their lives and career. He studied coaching through Coach Training Institute (CTI) program and was certified through the International Coach Federation (ICF). He holds an MBA and has taught business classes at the University of Phoenix. As a coach, he quickly learned some of the obstacles people faced in moving forward was fear of failure, shame if the next step didn't go as plan and a lack of understanding what it meant to be vulnerable. In order to help his clients, move through those obstacles, he became certified in the DARINGWAY process developed by Dr. Brene Brown. He spent decades in leadership roles at companies like DIRECTV and AT&T Wireless developing and helping people succeed in their careers, especially minorities and women. He spent several years volunteering as a facilitator in California State prisons for a program called Insight Garden. He enjoys international travel, dining out, photography and creating 3D digital art. He is married and has a 10-year-old miniature schnauzer. You can reach Michael at coachingculturally@gmail.com

I hired Lesha back in June of 2005 to join my HR team at Cingular/AT&T Wireless. To this day, she is still the best HR pro that I've ever hired. I think the world of her as a professional and as a friend. Her infectious energy, quick wit, positive attitude and straight-shooting style make her fun to work with and a pleasure to be around. I'm glad that we were finally able to make this conversation happen. Sit, back, relax and enjoy some fun conversation as I interview Lesha Reese! Lesha is a veteran Human Resources leader, Master Executive Coach and Certified Life Coach and spends her days guiding professionals at all levels in business who are feeling uninspired and burnt out, transform their corporate reality from the inside out, creating more purpose in their work, experiencing more fulfillment and making a significant impact. Lesha also hosts "The Corporate Life Coach Show" podcast where she provides a new spin on your corporate reality and professional potential. www.leshareese.com www.6degreesorless.com

Monty & Jake are talking Arizona Cardinals football, and finally, it feels good to be a member of the “Red Sea” on a Monday! Is the win just enough to keep Steve Keim employed as the GM? Is this season now considered a success, or at least a step in the right direction? Do you believe the Browns are committed to Freddie Kitchens? The Cowboys dominate the Rams, can they finally get momentum in the NFC East? Are the Packers elite? They beat the Bears but it was less than impressive. The Bills and Pats are now set for a showdown in Foxboro that will decide the AFC East! There is controversy in the Army-Navy game, was it racism or just an innocent game? Jake gets the last laugh in his battle with AT&T Wireless …and really Verizon is the true winner! Follow the show on Twitter & Instagram: @TheMontyShow

For episode 9 of 26.1 AI Podcast, our guest Andrea Brice takes us back to early days of mobile telcom. She hacked together data science and algorithms reviewed by the C-suite at McCaw Cellular that became Cingular then AT&T Wireless. Making it all work on top of Oracle relational databases, Andrea shares how excited she was to find open source tools when she left telcom. Also our guest reminds of the engineering rigor present in telcom teams that we sorely need as AI and data science mature as practices. Though Andrea makes a strong case that data science was going on a long time before DJ Patil coined the term coined the term for the benefit of his HR colleagues and simplify the many job positions various flavors of analysts. Yet another guest of 26.1 with great insight and deserving of a series of episodes.

We would love to hear your feedback and we want your voice to be a part of this podcast experiment! Please visit bit.ly/latapod and submit any questions, comments, stories, teaching strategies, ideas for upcoming episode topics, or anything else that we could share as part of a future episode! In this month's episode, Roberta and I do a deep dive into on Article 3 of our contract - Compensation and Benefits. Updates: Charrettes are happening for LASD in September and October. Make sure your voices are heard in regards to facilities in LASD. You can find more information here : https://www.lasdschools.org/District/10745-Community-Engagement-on-Facilities.html You can find all sorts of great discounts through CTA at https://www.ctamemberbenefits.org. Including a 15% discount for AT&T Wireless subscribers here: https://www.ctamemberbenefits.org/Travel-And-Discounts/Product-Discounts Subscribe to us on any of your favorite podcast providers: Spotify: https://open.spotify.com/show/2Vgx4PifShp7cXqR59SqSr Apple Podcast: https://podcasts.apple.com/us/podcast/the-lata-podcast/id1480127920 Google Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy9kZGU1ZGMwL3BvZGNhc3QvcnNz Overcast: https://overcast.fm/itunes1480127920/the-lata-podcast Breaker: https://www.breaker.audio/the-lata-podcast Pocket Casts: https://pca.st/a1dbzpfl RadioPublic: https://radiopublic.com/the-lata-podcast-GEaMvv

Episode Zero By Marco Ciappelli & Sean Martin Welcome Mission Critical.A new talk show on ITSPmagazine Hosted by Karen Worstell Mission Critical is about the challenges in cyber and how the cyber community can thrive and “stay in the game” in the face of them. For those of you that do not know Karen yet, she is former CEO of a Silicon Valley startup and CISO for companies like AT&T Wireless, Microsoft and Russell Investments. She is committed to fostering a work environment that creates peak performance, through inclusion, creativity, productivity and innovation and helping technology pros find the freedom and joy in their chosen profession that rocks their world. She knows from experience that all those things come from a workplace with high expectations and a sense of belonging—and we need a lot of help with that right now! At the heart of this series of podcasts are the values she has learned to hold most dear: Justice, Compassion, Leadership and Allyship.   These values come from her own journey; from her own story—the day she realized that she HAD to change the way she saw the world and worked with people if she wanted to succeed. From that point on, she consumed books and interviews by authors who spoke about personal development, professionalism, and relationships. When she took her three year sabbatical for the chaplaincy, she added the skills of empathy and "body intelligence" to the mix. Along the way she has met incredible people who love to share their expertise in the service of others - in other words, practicing allyship.   That’s what this is all about. Listen to Karen, Sean, and Marco introducing this new talk show. We couldn’t ask for a better host to tell these stories and help us to make a difference in our community. A toast to the future, Cheers! ______________ Visit Mission Critical With Karen Worstell on ITSPMagazine: https://www.itspmagazine.com/mission-critical-a-podcast-series-with-karen-worstell

In this episode, you will learn: Sam's brief bio. What Sam learned after coming from a failed business. Where Sam gets his business. Sam's horizontal income and what percenter he is. What Sam does to stay healthy Sam's fitness routine. How Sam quit drinking alcohol. Sam shares what going through a divorce is like. Sam's five past and future greatest hits. Plus so much more! Sam Monreal is a passionate and results-oriented sales and marketing expert with nearly two decades of experience in diverse corporate, real estate and start-up environments. Sam’s multifaceted background includes managing a multi-million dollar portfolio of investor assets at Charles Schwab; managing one of AT&T Wireless’ national advertising campaigns, and closing several of the largest technology deals in industry history at AllClear ID. Sam was Director of Sales at the Heyl Group Real Estate Team (which was named to the Inc. 5000 Fastest Growing Companies in America) and a Partner and the VP of Business Development at rokrbox, an organization that he grew more than 4000% in a single year. Rokrbox now has nearly 60 employees and handles over 15,000 online real estate leads every single month. Sam’s latest adventure is PitchStack, a sales consulting firm that builds sales and inside sales teams for real estate organizations and startups through his Fractional VP of Sales program. Sam is the author of Leveraged Lead Generation and Conversion Secrets. He has appeared on stage at multiple international real estate conferences and regularly appears on podcasts as one of the nation’s foremost leading experts on inside sales and lead conversion.

I'm excited to have Kendra VanderMeulen of NCF Northwest join me on this episode of the Wealth Confidant. Kendra is a veteran of the wireless telecommunications industry, having served as an Executive Vice-President at InfoSpace and as the Senior Vice-President and General Manager of the Wireless Data Division of AT&T Wireless. She is currently an active board member and advisor to a variety of companies in the wireless Internet arena. After an adrenaline-filled, three decade long career in tech, Kendra took a leap of faith and quit her job. Over the next two years, Kendra did some real soul searching, trying to determine what was next. She asked questions like, “Who am I if I'm not what's listed on my business card” and, “What is the money for?” That's when Kendra found NCF, or National Christian Foundation, and accepted a position as NCF Seattle's first President. NCF was a place that answered Kendra's questions and created an opportunity for her to put her gifts and talents towards helping other people into action. Since its inception in 1982, NCF has sent $10 billion to 55,000 charities all over the world. In 2017, NCF took in $1.8 billion, and gave away $1.4 billion in the same year. Talk about a staggering statistic of putting money into motion! NCF is a US non-profit organization that helps donors give more wisely and tax-efficiently to support their favorite charitable causes. NCF is a leader in accepting non-cash assets (for example real estate and business interests)and is the nation's largest provider of donor-advised funds focused primarily on faith-based givers. You can find out more about Kendra and read about all of the awesome things going on at NCF by visiting their website: ncfgiving.com During this episode, Kendra and I discuss: Her advice for wealth creators who are in the throes of their careers and want to begin their own journey of generosity. What it was like to be a woman in tech in the early days and how she successfully navigated challenges within the field. Her money history and what she's taught her kids about money. How she redefined success for herself. To learn more about turning meaningful wealth into a meaningful life filled with passion and purpose, connect with me on social media at @jcchristianson or send me an email at john@highlandprivate.com Music: "Day Is Gonna Come" by Royal Deluxe

"Diamond Entrepreneurs in the Rough Show" - Ernest Peralta Casey Halverson, a self-made entrepreneur is the COO, Chief Operating Officer at Cellular Tracking Technologies. Considered by many growing up with him as a whiz kid during his teenage years Casey was always into taking apart gadgets and trying to understand the inner working of things. It was no surprise that his curiosity in technology would eventually land him working at AT&T Wireless. He quickly rose up the ranks to Principal Technical Architect. After several years working in corporate he worked on his side hustles. Through perseverance and inquisitiveness, he developed and patented the first wildlife telemetry sensors, GPS and mobile networks. Let’s hear the story of this jet setting entrepreneur who turned a hobby into a multi-million-dollar business and is now soaring with the eagles.

Kayne McGladrey is an Award-winning Business Driver, Account Hunter and Servant Leader who's led a very successful career in professional services and high-tech environments. Previously, he held leadership positions in professional services management, systems engineering, solutions delivery, program implementation and large-scale budgeting with Centrify Corporation, AT&T Wireless and other high-tech firms in the US and Canada. He built and led multi-functional teams through practice startup, sales support, and IT operations. He also served as Chairman of the eight-person Executive Board with the 5th Legislative District, representing 300,000 voters in Washington State between 2004-2006. Kayne is also an industry expert in Cybersecurity. Contact Kayne: Web: http://www.kaynemcgladrey.com/ Twitter: @kaynemcgladrey LinkedIn: https://www.linkedin.com/in/kaynemcgladrey/ Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 SHOW NOTES: [01:23] What are the most pressing Cyber threats to businesses? [03:30] Why is diversity, and hiring more women, so important for Cybersecurity? [07:54] Why do cybercriminals go after our data? [24:11] With cybercriminals spoofing GPS signals, how concerned should we be about them redirecting self-driving cars? [25:21] What's next in Cybersecurity and Cybercrime? [31:40] Where do Entrepreneurs go wrong? [37:19] Social Media today is essential in business. Is there any danger in being "too social" on social media, and sharing too much private information, that cyber thieves might use against us?

Reetu Gupta is living the American dream. She grew up in a tiny town in Northern India and against all odds, she found her way to an education and a job at a software company. In the late 90's, she immigrated to the U.S. with a job offer from AT&T Wireless. Arriving with two suitcases and $2,000 in hand, she marched boldly into the land of opportunity. Reetu started as a principal software engineer and climbed the corporate ladder at Honeywell. Reetu has also authored several user interface patents in aerospace cockpit technology. As if that wasn't enough, Reetu went on to get her MBA from the University of Washington and is the founder and CEO of CirkedIn. After spending several weeks helping her daughter fill out applications for a prestigious private school, Reetu was shocked by how much time it took to compile her daughter's notable achievements and activities. She grew frustrated that there wasn't a good solution for students to document and showcase their work, so she decided to do something about it! CirkledIn can be described simply as LinkedIn for high school students -- it helps students highlight their accomplishments and facilitates universities' recruitment process. We live in a digital age where colleges and employers are looking beyond test scores to students' holistic skills and achievements. Did you know that many colleges and universities have now made SAT/ACT optional? Instead of looking at these test scores, college admission officers are looking at an applicant's social media presence. This made Reetu think, “Why not take charge of the situation and showcase your best self?” Whether it's playing soccer or being on the student body council, every experience develops your personality and builds essential skills. By including all significant achievements and activities, CirkledIn highlights a candidate's holistic strengths and talents. Since its launch, CirkledIn has partnered with dozens of schools and youth organizations and is used by thousands of students. This conversation left me buzzing because of the energy that this Reetu gives off. You can't help but be inspired by her tenacity to achieve her life's dreams. She's a testament to one of my favorite statements, "anything is possible." Not only does she believe it, but she embodies it -- and so can you. Is the return on your life lower than your want? If so, consider raising the bar and pushing yourself to experience life in a richer way. To learn more about turning meaningful wealth into a meaningful life filled with passion and purpose, connect with me on social media at @jcchristianson or send me an email at john@highlandprivate.com Music: "Day Is Gonna Come" by Royal Deluxe

As we near the end of 2017 we take the opportunity to fill the couch – both IRL and online – with some familiar faces. It’s a full house indeed with Jim Lokay, Will Rutherford, Mike Pound, Cynthia Closkey, John Carman, Bobby Cherry, Brian Crawford, and Krause. But, we’ve still got our usual faces with Sorg and Chilla, and a very special visit from our Patreon supporter, Michael Fedor. We’re starting the top of the show with everyone’s Awesome Thing of the Year items. Chilla’s Awesome Thing of the Year is his Apple AirPods. Brian’s Awesome Thing of the Year is NOT the tech items he recently purchased – but the sweet bag he got to carry it all! Krause’s Awesome Thing of the Year is his Google Pixel 2XL. Will’s Awesome Thing of the Year is a “really interesting idea.” He’s interested in TXT.FYI – a stripped down blog. Lokay’s Awesome Thing of the Year is HQ – the quiz app. Cynthia’s AirPods are her Awesome Thing for Life. As her Awesome Thing of the Year, she’s going with 17776. Mike Pound’s Awesome Thing of the Year is Amazon Echo. Patreoner Michael Fedor’s Awesome Thing of the Year is Patreon’s redo of their fee structure. Bobby is sharing his Awesome Thing of the Year – his Google Home. John Carman’s Awesome Thing of the Year is Google’s Pixel Buds. Sorg’s Awesome Thing of the Year is the realization of handheld internet through his AT&T Wireless plan. We’re running through our 2017 predictions from last year – and whether or not they actually came true. And, then we turn to predictions for 2018!(With a shout out to Rob Johnston and the Vine 2 launch!) Lokay: Vine2 is going to be a failure. Will Rutherford: Net neutrality is going to get pushed through and it’s going to be a kerfluffle. ISPs are going to do what ISPs do, but customers are going to drop like flies. They’re going to lose so much business that they’re going to roll things back and it will all be for naught. Mike Pound: Digital side of journalism is going to continue to build in 2018. Cynthia Closkey: Continued escalation of Google/Apple/Amazon streaming war. Apple TV available for sale on Amazon again. Michael Fedor: Disney will have one major purchase in the next year. (Jokingly introduced with: Living under the United States of Disney. Disney will pay down national debt and come in on some sort of crisis.) John Carman: We’re going to see the first Amazon Key burglary. Bobby Cherry: Elon Musk is going to have some breakthrough next year – through one of his companies. Chilla: We’re going to see another huge dropoff on PC technology. Brian Crawford: We’re going to start turning into cyborgs with our wearable tech and implant devices. We’re also going to see regulations regarding drones. Krause: AR is going to be a much bigger deal than even VR is now. Sorg: Podcasting is going to be de-emphasized in 2018. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion? Follow these awesome people on Twitter: Jim Lokay (@Lokay), Will Rutherford (@DjLunchbox), Mike Pound (@unclecrappy), Cynthia Closkey (@cynthiacloskey), John Carman (@carmanavenue), Bobby Cherry (@GoBobbo), Brian Crawford (@RiverTalkPGH), Krause (@KrazyKrause), Michael Fedor (@mikefedorshow), Chilla (@chilla) and Sorg (@Sorgatron) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at River’s Edge (@RiversEdgePGH) and The 405 Media who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST!

As we near the end of 2017 we take the opportunity to fill the couch – both IRL and online – with some familiar faces. It’s a full house indeed with Jim Lokay, Will Rutherford, Mike Pound, Cynthia Closkey, John Carman, Bobby Cherry, Brian Crawford, and Krause. But, we’ve still got our usual faces with Sorg and Chilla, and a very special visit from our Patreon supporter, Michael Fedor. We’re starting the top of the show with everyone’s Awesome Thing of the Year items. Chilla’s Awesome Thing of the Year is his Apple AirPods. Brian’s Awesome Thing of the Year is NOT the tech items he recently purchased – but the sweet bag he got to carry it all! Krause’s Awesome Thing of the Year is his Google Pixel 2XL. Will’s Awesome Thing of the Year is a “really interesting idea.” He’s interested in TXT.FYI – a stripped down blog. Lokay’s Awesome Thing of the Year is HQ – the quiz app. Cynthia’s AirPods are her Awesome Thing for Life. As her Awesome Thing of the Year, she’s going with 17776. Mike Pound’s Awesome Thing of the Year is Amazon Echo. Patreoner Michael Fedor’s Awesome Thing of the Year is Patreon’s redo of their fee structure. Bobby is sharing his Awesome Thing of the Year – his Google Home. John Carman’s Awesome Thing of the Year is Google’s Pixel Buds. Sorg’s Awesome Thing of the Year is the realization of handheld internet through his AT&T Wireless plan. We’re running through our 2017 predictions from last year – and whether or not they actually came true. And, then we turn to predictions for 2018!(With a shout out to Rob Johnston and the Vine 2 launch!) Lokay: Vine2 is going to be a failure. Will Rutherford: Net neutrality is going to get pushed through and it’s going to be a kerfluffle. ISPs are going to do what ISPs do, but customers are going to drop like flies. They’re going to lose so much business that they’re going to roll things back and it will all be for naught. Mike Pound: Digital side of journalism is going to continue to build in 2018. Cynthia Closkey: Continued escalation of Google/Apple/Amazon streaming war. Apple TV available for sale on Amazon again. Michael Fedor: Disney will have one major purchase in the next year. (Jokingly introduced with: Living under the United States of Disney. Disney will pay down national debt and come in on some sort of crisis.) John Carman: We’re going to see the first Amazon Key burglary. Bobby Cherry: Elon Musk is going to have some breakthrough next year – through one of his companies. Chilla: We’re going to see another huge dropoff on PC technology. Brian Crawford: We’re going to start turning into cyborgs with our wearable tech and implant devices. We’re also going to see regulations regarding drones. Krause: AR is going to be a much bigger deal than even VR is now. Sorg: Podcasting is going to be de-emphasized in 2018. After the show remember to: Eat at Slice on Broadway (@Pgh_Slice) if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Join our AwesomeCast Facebook Group to see what we’re sharing and to join the discussion? Follow these awesome people on Twitter: Jim Lokay (@Lokay), Will Rutherford (@DjLunchbox), Mike Pound (@unclecrappy), Cynthia Closkey (@cynthiacloskey), John Carman (@carmanavenue), Bobby Cherry (@GoBobbo), Brian Crawford (@RiverTalkPGH), Krause (@KrazyKrause), Michael Fedor (@mikefedorshow), Chilla (@chilla) and Sorg (@Sorgatron) Have you seen our AwesomeTips videos? You can support the show at Patreon.com/awesomecast! Remember to check out our friends at River’s Edge (@RiversEdgePGH) and The 405 Media who replay the show on their stream throughout the week! Also, check out sorgatronmedia.com and awesomecast.com for more entertainment; and view us livestreaming Tuesdays around 7:00 PM EST!

Is it the year for you to earn MORE? It's no secret I'm a huge fan of making as much money as you can and want…and leverage a side-hustle to boost income. Today's guest, Jeff Tennery, is the founder of Moonlighting. It’s the first nationwide mobile marketplace where anyone can hire or be hired in any community in the country. Jeff is a recognized expert on the gig economy and has been featured on news outlets nationwide on the topic including CNBC, The Wall Street Journal, Huffington Post and many others. Before founding the company, Jeff spent over 25 years in senior executive leadership roles at Verizon, AT&T Wireless, nTelos and Millennial Media. He’s also got a great, big family – 5 kids! For more information visit www.somoneypodcast.com.

Josh King is Chief Legal Officer at Avvo. He is responsible for the company’s legal affairs and business operations. He is also a frequent writer and speaker on interactive media and professional ethics issues. Prior to joining Avvo in 2007, Josh spent over a decade in the wireless industry, in a mix of legal and non-legal roles: Vice President, Corporate Development at AT&T Wireless, Director of Business Development for Clearwire, and General Counsel for Cellular One of San Francisco. Josh started his legal career as a litigator in the San Francisco Bay Area.