Podcasts about Tripwire

On today's episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you've ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed:  Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don't have to use sales tactics that feel out of alignment. Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience. What's Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift. Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later. Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back. Numbers to Know: Lead Magnet Opt-in Rate Benchmark: Aim for 35%+ Sales Conversion Rate Benchmark: 2% of opt-ins Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert What's Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales. Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out. This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025. Where to find Kate McKibbin:  Hello Funnels: https://hellofunnels.co/ Instagram: https://www.instagram.com/hellofunnels 2025 7-Figure Funnel Playbook here   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned:  Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=... ActiveCampaign https://www.activecampaign.com/ Stripe https://stripe.com/au ThriveCart https://thrivecart.com/ Shopify https://www.shopify.com/

Day 1,142.Today, as a new helicopter drone is spotted flying over the Moscow region, we assess movements on the frontlines and ask why Japan is offering to provide increased support for Ukraine. Then later we discuss the new defence line the Baltic nations of Latvia, Lithuania, and Estonia are building against Russia. Do they think an invasion is imminent?Contributors:Francis Dearnley (Executive Editor for Audio). @FrancisDearnley on X.James Crisp (Europe Editor). @JamesCrisp6 on X.Iona Cleave (Foreign Reporter). @cleaveiona on X.Content Referenced:The Baltics are building a defensive line against Russia. Can they do it fast enough? (Iona Cleave in The Telegraph):https://www.telegraph.co.uk/world-news/2025/04/07/baltic-secret-defensive-line-keep-russia-out-europe/Hungary could turn on Russia by backing US sanctions (James Crisp in The Telegraph):https://www.telegraph.co.uk/world-news/2025/04/08/hungary-could-turn-on-russia-by-backing-us-sanctions/The Telegraph's Ukraine Live Blog:https://www.telegraph.co.uk/world-news/2025/04/10/russia-ukraine-zelensky-putin-war-latest/ Video shows 4 captive Ukrainian troops killed by men identified as Russian forces (AP):https://apnews.com/article/russia-ukraine-pows-war-crimes-putin-zelenskyy-a2185297338af410fb5122448e62db76 NOW AVAILABLE IN NEW LANGUAGES:The Telegraph has launched translated versions of Ukraine: The Latest in Ukrainian and Russian, making its reporting accessible to audiences on both sides of the battle lines and across the wider region, including Central Asia and the Caucasus. Just search Україна: Останні Новини (Ukr) and Украина: Последние Новости (Ru) on your on your preferred podcast app to find them, or click the links below.Listen here: https://linktr.ee/ukrainethelatestLearn more about the tech: https://www.telegraph.co.uk/news/2025/02/24/ukraine-the-latest-podcast-russian-ukrainian-ai-translation/Subscribe: telegraph.co.uk/ukrainethelatestEmail: ukrainepod@telegraph.co.uk Hosted on Acast. See acast.com/privacy for more information.

In the years before the war the new technology of radar would begin to solve many of the problems of air defense, but it was not perfect. Contact advertising@airwavemedia.com to advertise on History of the Second World War.  History of the Second World War is part of the Airwave Media podcast network. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to make money by sharing your freebies, you need to set up a tripwire! This is the easiest way to start making money from your own digital products without feeling like you are asking your audience to buy all the time. Listen in as I highlight what a tripwire is, and the tools I recommend to get started!  Don't forget! DM Bree over on Instagram @ThriveTogetherBlog and ask her anything about growing your brand!  Head to thrivetogether.blog/podcast for the show notes! If you have established a foundation for your brand, put in the effort to solidify your niche, start your audience growth, are creating amazing content, AND you've made over $5k in the last 12 months, then I want you to head to thrivetogether.blog/scale to get access to our invite-only class on how to increase your income without overwhelm. Mentioned in this Episode Boldfluence Shift Thrive Facebook Community Flodesk Buy Me A Coffee SamCart ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Boldfluence—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

Lars Hegland and Tripwire are our first of 3 Fargo guests with the song Let's Be 21

The Music of America Podcast is in Fargo North Dakota all next week. We hear music from the duo of Jared and Amanda Hoeft, the band Tripwire as well as singer/ songwriters Adriana Helbling, GINA POWERS AND DUSTY JAMES RIVER.

THAT OPENING SCENE!! Reacher Full Series Reaction Watch Along: https://www.patreon.com/thereelrejects Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@thereelrejects?lang=en Twitter: https://x.com/thereelrejects Facebook: https://www.facebook.com/TheReelRejects/ Save & Invest In Your Future Today, visit: https://www.acorns.com/rejects Reacher Season 3 Episode 1 "Persuader" Reaction, Recap, Commentary, Analysis, & Spoiler Review! Greg Alba and John Humphrey dive into the highly anticipated premiere of Reacher Season 3! In this electrifying opening episode, Jack Reacher (Alan Ritchson, Blue Mountain State, Titans) goes undercover to rescue an informant from a formidable enemy tied to his past. The episode kicks off with a high-octane action sequence, setting the tone for a season filled with intense confrontations and deep-seated vendettas. Reacher's mission leads him into the dangerous world of Zachary Beck (Anthony Michael Hall, The Breakfast Club, The Dead Zone), a businessman with a dark secret. Alongside Reacher is his trusted ally, Frances Neagley (Maria Sten, Swamp Thing, Channel Zero), and DEA Agent Susan Duffy (Sonya Cassidy, Lodge 49, Humans), who bring their expertise to the perilous operation. The antagonist's muscle, Paulie (Olivier Richters, Black Widow, The King's Man), presents a daunting physical challenge, standing at an imposing 7'2". As Reacher delves deeper, he crosses paths with Quinn (Brian Tee, The Wolverine, Jurassic World), a former military officer with a shared history, and Richard Beck (Johnny Berchtold, The Wilds), whose traumatic past intertwines with the unfolding events. This episode not only delivers adrenaline-pumping action but also sets the stage for exploring Reacher's complex past and the unfinished business that haunts him. For fans eager to delve into more of Jack Reacher's thrilling adventures, notable storylines include Killing Floor, Die Trying, Tripwire, Running Blind, and Echo Burning. Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Music Used In Manscaped Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

REACHER CRUSHES ANGEL DOLL!! Reacher Full Series Reaction Watch Along: https://www.patreon.com/thereelrejects Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@thereelrejects?lang=en Twitter: https://x.com/thereelrejects Facebook: https://www.facebook.com/TheReelRejects/ Save & Invest In Your Future Today, visit: https://www.acorns.com/rejects Reacher Season 3 Episode 2 "Truckin'" Reaction, Recap, Commentary, Analysis, & Spoiler Review! Greg Alba and John Humphrey return for part 2 of the highly anticipated 3 episode premiere of Reacher Season 3! After the explosive events of the premiere, Jack Reacher (Alan Ritchson, Blue Mountain State, Titans) continues his dangerous mission deep inside the world of Zachary Beck (Anthony Michael Hall, The Breakfast Club, The Dead Zone), a businessman with far more secrets than he lets on. Behind the scenes, DEA Agent Susan Duffy (Sonya Cassidy, Lodge 49, Humans) & Reacher's steadfast ride-or-die Frances Neagley (Maria Sten, Swamp Thing, Channel Zero) hunt for vital intelligence that could turn the tide of their operation. Reacher's presence in Beck's circle not only draws the attention of the towering enforcer, Paulie (Olivier Richters, Black Widow, The King's Man), but also brings us one step closer to the elusive Quinn (Brian Tee, The Wolverine, Jurassic World), a ghost from Reacher's past... All the while, Richard Beck (Johnny Berchtold, The Wilds) struggles with the weight of his father's choices & finds an unexpected friend in Reacher. The episode once again features hard-hitting action, psychological warfare, and Reacher's unique pursuit of justice. With each revelation, the stakes grow higher, setting the stage for explosive confrontations in the episodes to come. If they keep this up, it could well become our favorite season so far!! And for any fans of the show eager to dive deeper into Jack Reacher's thrilling adventures, notable storylines include Killing Floor, Die Trying, Tripwire, Running Blind, and Echo Burning. Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Music Used In Manscaped Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

“One of the most precious public possessions of the empire” [BERY]    Joel Meadows began what eventually became Sherlock Holmes and the Empire Builders: The Gene Genie in 2002 while working on Tripwire as a quarterly print magazine. He tells us the story of how it took two decades to bring this vision to life with illustrator Andy Bennett, and what the plans are for part two of the story. The initial Kickstarter for part one was wildly successful, and the Kickstarter for the sequel is under way.  The praise has been effusive:  “A darn good romp” – Guillermo del Toro, Oscar-winning director “Classic Sherlock Holmes! You can smell the chimney-smoke and feel the clatter of hooves. Here's the character we all know and love, given a fresh polish for the 21st century!” – Ian Rankin, Rebus The fusion of history and mystery form Joel's perfect nexus, and he's extending his efforts from graphic novel to a novella next.  We've moved the Sherlockian News to an exclusive monthly bonus track for  (watch for that to drop), and added a new segment: "The Learned Societies," all about activities going on in in Sherlockian groups. In this episode, we cover some of the BSI Weekend activities. Madeline Quiñones had diligently prepared an installment of "A Chance of Listening," her review of Sherlockian podcasts, that we missed last epsiode, so we make up for it this time. And of course the Canonical Couplet quiz awaits to test your Sherlockian knowledge. The winner, chosen at random from all correct answers, will receive Sherlock Holmes and the Empire Builders. Send your answer to comment @ ihearofsherlock .com by February 14, 2025 at 11:59 a.m. EST. All listeners are eligible to play. If you become a  of the show, not only will you help to ensure we can keep doing what we do, covering file hosting costs, production, and transcription services, but we have thank-you gifts at certain tiers and ad-free versions of the episodes for all patrons.     Leave I Hear of Sherlock Everywhere a five-star rating on  and ; listen to us .     Sponsors Exclusive for IHOSE listeners from : codes for .   Would you care to advertise with us? You can find . Let's chat!     Links (Kickstarter) Social media links: Joel Meadows on , , Sherlock Holmes and the Empire Builders , Tripwire Magazine on  Previous episode mentioned: Find all of our relevant links and social accounts at .     And would you consider leaving us a rating and or a review on Apple Podcasts, Spotify, or Goodpods? It would help other Sherlockians to find us.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at 5-1895-221B-5. That's (518) 952-2125.    

Yes, another Sherlock Holmes book! The longtime EIC of Tripwire, Joel Meadows, joins the Bandits to talk about the second volume of his Sherlock Holmes and The Empire Builders story. You may know Joel as a journalist, who's written extensively about comics, film, and genre narratives throughout the UK. He's written two books about comics: Studio Space (as co-author) about where and how 20 of the world's best comic artists work, and Masters of Comics, which covered more comic artists and their workspaces. Part II of The Gene Genie finds Holmes at his lowest ebb, having lost his closest friend and confidante to prime minister Oswald Mosley's thugs.The Gene Genie Kickstarter has ended, but you can still late-pledge for both volumes of the story at http://kck.st/4foyZko. And you can follow Joel on X @joelmeadows1 and on Instagram @tripwiremag.____________________Check out a video version of this episode on our YouTube channel: youtube.com/dollarbinbandits.If you like this podcast, please rate, review, and subscribe on Apple Podcasts. And if you really like this podcast, support what we do as a member of the Dollar Bin Boosters: buzzsprout.com/1817176/support.Looking for more ways to express your undying DBB love and devotion? Email us at dollarbinbandits@gmail.com. Follow us @dollarbinbandits on Facebook and Instagram, and @DBBandits on X._____________________Dollar Bin Bandits is the official podcast of TwoMorrows Publishing. Check out their fine publications at twomorrows.com.Hombres en crecimientoSi has estado buscando un lugar que te ayude a crecer, simplificar tu vida.Listen on: Apple Podcasts SpotifySupport the show

Happy Holidays! Join us for this lighthearted chat with a longtime friend of the show, Cody Garrett, CFP. He shares his list of the 24 common DIY investment mistakes that might be hindering your path to financial independence and some tips on how to fix them. He steps us through the list which includes things like underutilizing employer benefits, misunderstanding how the 4% "rule" should be applied, and assuming health insurance coverage is expensive in early retirement. Cody is the founder of Measure Twice Money and Measure Twice Planners, and known for his unique advice-only planning approach.  Be sure to listen to the end as Cody plays a beautiful Holiday piano medley to get us all in this spirit of the season.  

Mark Hoyle in conversation with David Eastaugh https://www.route-online.com/all-books/swerve https://dubsex.net/about Dub Sex are often cited as one of Manchester's greatest ‘lost' bands. Formed in the concrete landscape of 1980s Hulme, their music is appropriately raw and intense, bass-led with wiry guitar patterns swirling around the impassioned vocal style and presence of frontman Mark Hoyle.  They came to prominence over the release of five critically acclaimed EPs and mini-albums in the late 80s. John Peel picked up on them from the outset playing a demo recording of ‘Tripwire!' later describing the band on-air as “one of my very favourites”. Dub Sex went on to record 4 sessions for his BBC Radio show, the first of which incredibly aired 3 times in just 6 weeks during Feb/Mar 1987.   ‘Tripwire!' saw a formal release later in 1987 on the band's debut EP. The mini-album ‘Push' and ‘The Underneath' EP soon followed. Enthusiastic music press reviews helped the band's profile rise amongst the post-punk fraternity and incendiary live shows led to several TV appearances including BBC's influential ‘Snub TV' and Tony Wilson's Granada show ‘The Other Side of Midnight'.   By early 1989 and the release of the ‘Swerve' EP, Dub Sex had become Indie Chart regulars with ‘Swerve' also making John Peel's ‘Festive Fifty' at the end of that year.  

Episode Notes This latest episode of the JUXTCast features Gene Kim, a Wall Street Journal bestselling author, celebrated researcher, and multiple award-winning Chief Technology Officer. Gene is widely recognized for his contributions to the DevOps movement and for co-authoring influential works such as The Phoenix Project and The DevOps Handbook. In this engaging discussion, Gene reflects on his career journey, from his time as the founder and CTO of Tripwire to his rediscovery of the joy of programming through Clojure. The episode explores key themes including high-performing technology organizations, the transformative role of AI in programming, and the strategic importance of modularity in systems design. The conversation also offers unique insights into the evolving role of AI in augmenting developer productivity and creativity. Gene shares his hands-on experience with pair programming and discusses the intersection of REPL-based programming, economic principles in software design, and the future of junior developers in an AI-enhanced ecosystem. Thoughts on a “DORA for GenAI and developers” study: https://x.com/RealGeneKim/status/1856146004724330862  2 hour pair programming with Steve Yegge! https://twitter.com/RealGeneKim/status/1860507119096869363 Description of what I did while walking dog: https://twitter.com/RealGeneKim/status/1853860996689064211  “From Naptime to Big Sleep: Using Large Language Models To Catch Vulnerabilities In Real-World Code,” https://googleprojectzero.blogspot.com/2024/10/from-naptime-to-big-sleep.html?m=1 XTDB: https://docs.xtdb.com/quickstart/sql-overview.html

In Episode 77 of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov welcome Doug Darling of Tripwire Media for an insightful discussion on balancing creativity and business growth. Doug shares how his company navigated post-COVID challenges, emphasizing the importance of lean operations, effective team management, and leveraging tools like productive.io. He also discusses his passion for storytelling, public speaking, and personal development, including his recent ventures into stand-up comedy and preparation for the Global Speakers Academy. Packed with actionable advice, this episode is a must-listen for video production professionals looking to scale their businesses while staying true to their creative roots. Timestamps 0:00 - Introduction and Sponsors 2:19 - Doug Darling Returns to the Podcast 3:27 - Post-COVID Challenges for Video Production Companies 5:28 - Managing Team Size and Freelance Networks 10:12 - Adopting Lean Business Operations 15:41 - Sales Strategies: Outbound vs. Inbound Growth 20:13 - Delegating Responsibilities and Scaling a Business 24:53 - Founder Dependency and Building Team Autonomy 28:29 - Efficient Project Management Tools: Productive.io vs. Asana 39:40 - Doug's Public Speaking and Storytelling Journey 46:29 - Stand-Up Comedy and Preparing for the Global Speakers Academy 53:58 - Personal Growth, Business Development, and Staying MotivatedSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Russell receives a visitor, Riot plans a course of action, and Penny takes a wrong step. The theme of tonight's episode is Tripwires.(To avoid spoilers, content warnings are listed at the end of this episode description).The bonus story that goes with this episode is ‘Long Quiet', and is available for Hallowoods patrons on the show's Patreon, along with behind-the-scenes, exclusive merchandise, and more! Because the show runs without ads or sponsors, we rely on support from fans to guarantee the survival of this LGBTQ+ horror podcast.Hello From The Hallowoods is written and produced by William A. Wellman, a queer horror author. You can visit their website for more information! The transcript for this episode is available on the Hello From The Hallowoods Website. Click here to read!You can also find Hello From The Hallowoods on social media! The show is on Facebook, Instagram, and Twitter at @thehallowoods. If you'd like to connect with other fans of the show, there's even a fan-run Discord Server!Music for this episode was used under license from Artlist.com. The soundtracks featured were: ‘Rhea', by Yehezkel Raz,‘Morning Sunbeam', by Yehezkel Raz, ‘The Barrenness of a Busy Life', by Benja, ‘Dawn', by Eva Tiedemann,‘Tuesday', by Alja Alsina, ‘Infernos Laissez Vibrer, by Yehezkel Raz, ‘A Moon Walk', by Yehezkel Raz, ‘Lost Letters', by Borden Lulu,‘A Lovely Day for a Walk', by Jon Gegelman,‘Just Say It', by Diamonds and Ice, ‘Waiting', by Laurel Violet, ‘For the Broken Hearted', by Yehezkel Raz, ‘Candle in the Dark', by Tommy H. Brandon,‘Titan', by Yehezkel Raz, ‘Lost', by Lars Bork Anderson, ‘Autumnal Smile', by Nocturne Samurai,‘Rhea', by Yehezkel Raz,And ‘Farewell', by Maya Belsitzman and Matan EphratContent warnings for this episode include: Animal cruelty or animal death (A trapped Griffocaugh, Shank as usual), Harm to Cats (briefly caught by Barkbeetle), Violence, Kidnapping and abduction, Death + Injury, Blood, Needles, Birds, Gun Mention, Static (including sfx), Bugs, Body horrorConsumption of Inedible Materials, Smoking, Religious Violence We're highlighting the new horror fiction podcast Poe: Evermore! Find it wherever you're listening to this podcast. It's a show by Bloody Disgusting.

The introduction of soldiers from both North and South Korea in Russia's assault on Ukraine poses significant risks for the US. Cato's Doug Bandow explains. Hosted on Acast. See acast.com/privacy for more information.

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. In this episode of Market, Scale, Grow as we chat about...✨ the necessity of tripwires (or are they really necessary?)✨ the value of tripwires✨ the importance of lead generation in a marketing strategy✨ strategically planning for growth and scaling__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Selling your product or service requires using words to convey what you offer. But words alone don't convert on-the-fence prospects into paying customers. Great conversion copy is a mix of persuasion, UX, and decision-making psychology. Sound hard? We promise it isn't. Chris, the founder of Conversion Alchemy (https://christophersilvestri.com/), takes us for a deep dive into all things copywriting and how the power of your messaging can impact your business growth, for better or worse. Plus, he shares a simple five-step copy audit process that transforms agency websites into lead generation machines, with principles you can apply to improve your own marketing collateral. Tune in for writing tips, principles, and examples you can copy. Newsletter subscribers (https://tropicalmba.com/subscribe) will get the 5-step worksheet to help you create your own offer in 30 minutes. Takeaways - Empathizing with the client's problem, understanding your audience's language, and identifying audience awareness levels is crucial for effective messaging. - A clear value proposition resonates with prospects'' goals and increases engagement. - Clarifying what you do and how, backed with empathy, builds trust with potential clients. - Contextual proof enhances credibility and addresses objections, creating a smoother client experience. - Shielding clients from risk reassures them during the decision-making process. - The “coffee table test” helps tailor messaging to the audience. - AI can assist in drafting copy but should not replace personal insights. - Tripwire products can effectively lower barriers to entry for clients. - Analyzing successful agency websites can provide valuable insights. - Dynamic frameworks for copywriting are more effective than rigid formulas. - Leveraging testimonials can significantly boost credibility. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we're rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our established math store and our new preschool niche store to revamping our email opt-in sequence for the math store, we cover it all. Additionally, you'll hear how batch writing emails ensures we maintain a consistent communication flow with our audience while keeping our workload manageable.Support the show

Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list. In this episode, we'll cover...✨   the essentials of tripwire pricing✨  the inclusion of bumps and one-time offers✨  how this technique compares to self-liquidating offers (SLOs). Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights that could revolutionize your approach.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Gene Kim has been studying high-performing technology organizations since 1999. He was the founder and CTO of Tripwire, Inc. for 13 years, running an enterprise security software company. As an author, Gene's books have sold over 1 million copies, including earning recognition as a Wall Street Journal bestselling author. He most recently co-authored Wiring the Winning Organization, as well as The Phoenix Project, The DevOps Handbook, and the Shingo Publication Award-winning book, Accelerate. Since 2014, he has been the organizer and program chair of the DevOps Enterprise Summit, now called the Enterprise Technology Leadership Summit, which studies the technology transformations of large, complex organizations.   Topics of Discussion: [2:11] Gene joins the show and shares more about his career background. [9:51] Gene discusses the three key mechanisms that are common across various frameworks and methodologies: certification, simplification, and amplification. [10:06] What has changed since Gene released his first book in 2004? [14:42] The two revelations in the book. [18:25] The importance of layer 3 (organizational wiring) in complex systems. [21:16] Reducing communication barriers in software development teams. [24:33] Overcoming obstacles as a team. [25:56] IT department's role in business, including challenges with communication and coordination. [27:06] The Check Box project. [30:11] Is the concept of the IT department a good or bad idea? [32:11] What caused the DevOps moment? [38:40] Wiring software organizations for success. [43:08] How Gene learned what good architecture looks like. [44:41] Gene is blown away by how important the notion of independence of action is.   Mentioned in this Episode: Clear Measure Way Architect Forum Software Engineer Forum Programming with Palermo — New Video Podcast! Email us at programming@palermo.net. Clear Measure, Inc. (Sponsor) .NET DevOps for Azure: A Developer's Guide to DevOps Architecture the Right Way, by Jeffrey Palermo — Available on Amazon! Jeffrey Palermo's Twitter — Follow to stay informed about future events! Gene Kim Gene Kim on X Gene Kim LinkedIn The Unicorn Project, by Gene Kim The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win, by Gene Kim, Kevin Behr, et al. “What to Expect at Enterprise Technology Leadership Summit at Vegas 2024” “Decoding the DNA of the Toyota Production System”   Want to Learn More? Visit AzureDevOps.Show for show notes and additional episodes.

SummaryKenya's efforts to enhance its cybersecurity and technological progress through partnerships with the US and major tech companies. The focus is on responsible state behavior in cyberspace and addressing mobile app security. The role of public-private partnerships in promoting a robust digital economy and infrastructure. The conversation then transitions to an interview with Maretta Morovitz, a cybersecurity expert at MITRE, discussing her career path, the importance of mentorship, and the impact of ADHD on her work. The discussion also covers MITRE Engage, which focuses on cyber denial, deception, and adversary engagement, and highlights the use of simple yet effective techniques like decoy credentials. In this conversation, Maretta Morovitz discusses the importance of thinking creatively and outside the box when it comes to cybersecurity solutions, especially for organizations with limited budgets. She emphasizes the need for simplicity and proactive measures in cybersecurity. Maretta also highlights the value of interdisciplinary collaboration in the field, involving professionals from various backgrounds such as human behavioral scientists and graphic designers. She shares a successful collaboration between MITRE and HSBC in the field of deception operations. Maretta also talks about her passion for dance and her unique talent of reciting the alphabet backwards.KeywordsKenya, cybersecurity, technological progress, partnerships, responsible state behavior, mobile app security, public-private partnerships, digital economy, infrastructure, interview, Maretta Morovitz, career path, mentorship, ADHD, MITRE Engage, cyber denial, deception, adversary engagement, decoy credentials, cybersecurity, low budget solutions, simplicity, proactive measures, interdisciplinary collaboration, deception operations, dance, talentTakeawaysKenya is forging partnerships with the US and major tech companies to enhance its cybersecurity and technological progress.The focus is on responsible state behavior in cyberspace and addressing mobile app security.Public-private partnerships play a crucial role in promoting a robust digital economy and infrastructure.Mentorship is important in career development, and having mentors who provide opportunities and support can be instrumental in success.ADHD can present challenges but also bring unique strengths to the workplace.MITRE Engage focuses on cyber denial, deception, and adversary engagement, using simple yet effective techniques like decoy credentials. Thinking creatively and outside the box is crucial in cybersecurity, especially for organizations with limited budgets.Simplicity and proactive measures are key in cybersecurity to effectively address threats.Interdisciplinary collaboration involving professionals from various backgrounds can bring new perspectives and solutions to the field.Deception operations can be a valuable tool in cybersecurity, and successful collaborations in this area have been seen between organizations like MITRE and HSBC.Passions and talents outside of cybersecurity, such as dance, can bring unique perspectives and skills to the field.Sound Bites"Sometimes the real solution is something very low tech or just kind of outside the box, low budget.""Being proactive has to be simple.""We definitely need more of that interdisciplinary approach."Chapters00:00 Kenya's Cybersecurity Partnerships03:24 Addressing Mobile App Security07:13 Interview with Maretta Morovitz11:35 Cyber Deception and Adversary Engagement29:12 The Importance of Simplicity and Proactive Measures30:07 Interdisciplinary Collaboration in Cybersecurity31:06 Successful Collaboration in Deception Operations34:44 Bringing Unique Perspectives and Skills to Cybersecurity  Follow Maretta Morovitz on LinkedIn: Maretta MorovitzFollow MITRE on Twitter: @MITREcorpLearn more about MITRE Engage: MITRE Engage

In my latest episode of The Blogger Genius Podcast, I dive deep into the transformative strategy of using email tripwires to convert new email subscribers into paying customers swiftly. Drawing from my personal experiences and insights, I share how to effectively implement tripwires and build a product ladder that maximizes revenue and customer engagement. Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify What is an Email Tripwire? An email tripwire is a low-cost offer presented immediately after a user opts in for a freebie. This strategy leverages the momentum of the subscriber's initial "yes" to entice them into making a small purchase. The concept is simple yet powerful: capitalize on the subscriber's engagement and willingness to buy by offering a compelling product at a nominal price. Key Elements of an Effective Tripwire Immediacy: The offer should be presented right after the user opts in for the freebie. This timing is crucial as it taps into the subscriber's current state of engagement. Irresistibility: The tripwire must be perceived as a steal. It should offer significant value at a low cost, making it an easy decision for the subscriber. Relevance: The tripwire should be directly related to the original freebie. This ensures that the offer aligns with the subscriber's interests and needs. Implementing Tripwires: A Case Study from Catch My Party At Catch My Party, our sister site, we offer a variety of free printable party decorations. After users opt in to receive these free printables, they are presented with an upsell for additional items in the collection, such as personalized banners and invitations, for a nominal fee. This approach not only grows our email list but also generates revenue on the back end. Steps to Create a Successful Tripwire Identify a Popular Freebie: Start with a freebie that has high demand among your audience. Create a Related Low-Cost Offer: Develop a product that complements the freebie and offers additional value. Set Up the Automation: Automate the delivery of the tripwire offer immediately after the subscriber opts in using a tool like MiloTreeLeads Test and Refine: Monitor the performance of your tripwire and make adjustments as needed to improve conversion rates. Building a Product Ladder I like to talk about this strategy using the concept of a product ladder, where each step represents a product that increases in value and price as the customer progresses. This strategic approach helps in nurturing the customer relationship and guides them through a journey of increasing value. Crafting Your Product Ladder Identify a Significant Problem: Start by understanding a major pain point in your niche. Offer a Freebie: Provide a free resource that addresses a specific aspect of the problem. Introduce a Tripwire: Offer a low-cost product that provides a more comprehensive solution. Develop Higher-Ticket Offers: Create premium products such as personalized coaching sessions, memberships, or advanced courses. Example of a Product Ladder Freebie: A fitness coach offers a free PDF on morning exercises. Tripwire: A discounted online workout session. Mid-Tier Offer: A monthly subscription to a workout program. High-Ticket Offer: Personalized coaching sessions. Testing and Refining Your Strategy It is important to test and refine each step of the product ladder. Experiment with different offers and monitor customer responses to identify what works best. Use email to build the connective tissue between each step, nurturing relationships and guiding customers through their journey. Tips for Effective Testing Test different versions of your tripwire to see which one converts better. Gather feedback from your audience to understand their needs and preferences. Use data to track the performance of your offers and make data-driven decisions. Leveraging MiloTree for Seamless Integration Our new product under our MiloTree banner, MiloTreeLeads, allows users to offer unlimited freebies and lead magnets to grow their email list. This tool can seamlessly integrate tripwires and product ladders into your email marketing strategy, making it easier to nurture customer relationships and drive business growth. Benefits of Using MiloTree Leads Unlimited Freebies: Offer a variety of lead magnets to attract different segments of your audience. Automatic Delivery: MiloTreeLeads automatically delivers your digital downloads directly to your new subscriber. Automated Tripwires: Set up automated tripwire offers to convert subscribers into customers quickly. Conclusion Email tripwires and product ladders are powerful strategies for converting subscribers into paying customers and maximizing revenue. By focusing on immediacy, irresistibility, and relevance, and by building a well-structured product ladder, you can guide your customers through a journey of increasing value. Experimentation, audience engagement, and agility are key to success in this journey. I invite everyone to explore the seamless integration of tripwires and product ladders using MiloTree's products. Please schedule a call with me to discuss your product ladder strategy and how MiloTreeCart and MiloTreeLeads can help you build a successful business. Other Related Blogger Genius Podcast episodes You'll Enjoy: #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes #299: Skyrocket Your Income: The Blogger's Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-bla

The publication in April of Stanford University's Artificial Intelligence Index Annual Report has provided the art world with much food for thought. We look at the implications for artists and institutions with Louis Jebb, the managing editor of The Art Newspaper and our technology specialist. As the Centre Pompidou in Paris is taken over on all its floors by what it calls the “ninth art”—graphic novels and comics—we talk to Joel Meadows, the editor-in-chief of Tripwire magazine and a comics aficionado, about the rise of this subculture in museums and the market. And this episode's Work of the Week is Edgar Degas' Miss La La at the Cirque Fernando (1879), which depicts a Black circus performer, Anna Albertine Olga Brown, who was briefly known as Miss La La. She and the painting are the subject of a new exhibition at the National Gallery in London opening next week. We talk to Anne Robbins, the curator of paintings at the Musée d'Orsay in Paris, and external curator of the exhibition, and Sterre Overmars, the curatorial fellow for post-1800 paintings at the National Gallery, about the painting.Comics on Every Floor, Centre Pompidou, Paris, until 4 November.Discover Degas & Miss La La, National Gallery, London, 6 June-1 September. Hosted on Acast. See acast.com/privacy for more information.

Should we look beyond technology organizations to learn essential lessons on how to innovate and run successful, complex technology organizations? Gene Kim believes so and contains unbridled curiosity for transformation across industries, as seen in his most recent book Wiring the Winning Organization. Gene Kim returns to share new lessons in change-making for leaders and companies tackling an array of challenges. Gene Kim is a bestselling author of several books on technology innovation, DevOps, and organizational strategy. He founded and served as CTO of Tripwire for thirteen years, an enterprise security software company, and is the founder of IT Revolution. Gene offers an engineering perspective with an executive-eye view. In this episode, Gene discusses being inspired by Toyota and his goal to lead great organizations toward the most effective, liberated problem-solving capabilities. He shares how coordination is the layer that is the difference-maker in a successful company and offers several case studies across industries. Gene highlights three key factors in a cohesive organization: 1) independence of action, 2) time (for practice and planning, and experimentation and implementation), and 3) actionable feedback that reaches the right people at the right time. Gene offers a metaphor from his book—moving a couch—that exemplifies his experience in communication and coordination. With this simple metaphor, Gene shares how small, cross-functional teams with the right number of collaborators are a great tool for success. Join Gene in Las Vegas from August 20 to 22, 2024, at the Enterprise Technology Leadership Summit (formerly DevOps Enterprise Summit). (01:40) – Gene Kim returns(04:22) – Layer three as difference-maker(09:22) – Healthcare case studies(11:55) – Three mechanisms for a cohesion(15:04) – The CheckBox Project(20:29) – “Slowification”(26:55) – “Great in the large, great in the small”(29:03) – Specialization of roles and coordination(34:34) – The technology leader's bossGene Kim is an author, researcher, and technology leader studying high-performing technology organizations since 1999. Gene founded and served as Chief Technology Officer of Tripwire, Inc. for thirteen years, an enterprise security software company. He is the WSJ bestselling author of Wiring the Winning Organization, The Unicorn Project, and co-author of The Phoenix Project, The DevOps Handbook, and the Shingo Publication Award-winning Accelerate. Since 2014, he has organized the Enterprise Technology Leadership Summit (formerly DevOps Enterprise Summit), studying the technology transformations of large, complex organizations.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. If

Is your lead magnet aligned with your digital offer? If you want quality leads on your email list, then you need to do these 4 strategies before you create your lead magnet.They will save you time and lots of brain space... if you map this out before you start.Other podcast about lead magnets you can checkout are:74 | Elevate Your Lead Magnet: How to Implement a Tripwire to Make Passive Income70 | From Lead Magnet to Connection: First 5 Nurturing Emails for Your Target Audience30 | 5 Ways to Grow Your Email List with your Lead Magnet to reach Your Target Audience

Looking to grow your email list? Liz Wilcox is here to help. She's worn many hats: A former Survivor contestant (yep, the reality TV show) RV blogger Virtual assistant But above all - she's an email growth expert joining us with awesome tips and tricks to help you connect with your target audience and make good money doing it! And she's an absolutely great example to learn from - she was featured as a Niche Pursuits' success story in 2023 (link below), making $20k per month, and has since "doubled that!" Email marketing helped revolutionize Liz Wilcox's business. Over the years, she's scaled her email marketing efforts, refined her lead magnets, and boosted conversions. During this process, she developed her innovative "email staircase method." This is a strategic approach to converting followers into friends by building authentic and lasting connections with subscribers and, ultimately - lasting customers. Infusing personality and relatability into email content is crucial for fostering these connections with an audience. She has lots of practical tips to help, like crafting effective welcome sequences and evaluating performance to enhance engagement and conversion rates. This not only helps with connections and authenticity but also with finding your own niche. She also discusses the importance of setting clear expectations, sharing values, and offering a mix of free and paid products in welcome sequences to nurture a loyal subscriber base. Tripwire offers transparent communication and strategic sales placements within newsletters to help her nudge subscribers from passive to paid. And she prioritizes products that address the needs she's found interacting with her audience. Check out the episode to learn all about the transformative effects of starting with a well-crafted welcome sequence, engaging newsletters, and more! Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

This is The Briefing, a daily analysis of news and events from a Christian worldview.Part I (00:13 - 12:10) Was This Inevitable? Former President Donald Trump and Incumbent President Joe Biden Win Enough Delegates to Claim Presidential NominationsPart II (12:12 - 17:48)A Rigged or Stolen Election in California? The Game Democrat Adam Schiff Played to Defeat Katie PorterThe California Senate race wasn't ‘rigged' either by The Washington Post (Philip Bump)Part III (17:51 - 21:26)President Biden Draws a ‘Red Line?' Why Netanyahu Will Likely Not Heed President Biden's Warning Over War in GazaOn the Tripwire of a ‘Red Line,' It's Often Presidents Who Trip by The New York Times (David E. Sanger)Part IV (21:28 - 26:43)The War of Public Opinion and Argument: The Ideological Divide over War in Israel Published in the Same Paper and on the Same Page of The New York TimesNetanyahu Is Making Israel Radioactive by The New York Times (Thomas L. Friedman)Israel Has No Choice but to Fight On by The New York Times (Bret Stephens)Sign up to receive The Briefing in your inbox every weekday morning.Follow Dr. Mohler:X | Instagram | Facebook | YouTubeFor more information on The Southern Baptist Theological Seminary, go to sbts.edu.For more information on Boyce College, just go to BoyceCollege.com.To write Dr. Mohler or submit a question for The Mailbox, go here.

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business.I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn...The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!Links Mentioned:Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)TheAdsBootcamp.com