Podcasts about Tripwire

Your tripwire offer might be fine. The real problem is the timeline you expect it to perform on. We talk through what happens after someone opts in from your podcast, a Reel, or a social post and why “download today, buy tomorrow” is rarely how real people make decisions.We break down the role of a tripwire product (usually a low cost entry offer under $30) inside an email marketing funnel, and why it matters even when it does not convert right away. The goal is not only the first sale. It is making your audience aware you have paid solutions, guiding them through the customer journey, and delivering a quick transformation that proves you can help. We also tackle the frustrating moment when clients assume low price should equal high conversion rate, and why cold leads need more context, more proof, and more time.We lean on a simple rule: treat selling like dating. People do not hand over trust or credit card details after a first impression. They watch, read, listen, and decide if you feel credible. That is where your podcast content strategy and email nurture sequence do the heavy lifting, turning a cold audience into a warm audience through education, stories, and real examples.Finally, we share practical ways to get your offer back in front of subscribers without sounding repetitive, including mini launches, webinars, and fresh angles that rebuild excitement. If you want better conversions from your email list and a smarter way to monetize your podcast, hit play, then subscribe, share this with a creator friend, and leave a review so more people can find the show.Support the show

Erstes Thema ist der Canvas-Breach von Instructure. ShinyHunters behauptet 3,65 Terabyte aus über 8.800 Institutionen gestohlen zu haben – Namen, E-Mail-Adressen, private Nachrichten. Einfallstor: Free-for-Teacher-Accounts. Passwörter und Finanzdaten sollen nicht betroffen sein. Was mich beschäftigt: Eine Einrichtung, die selbst nichts falsch gemacht hat, sitzt ohne eigene Handlungsmöglichkeit da und wartet auf Informationsbrösel vom Hersteller. Wir diskutieren, wie man trotzdem strukturiert kommuniziert – und warum Team-Vertrauen wichtiger ist als ein 90-Punkte-Notfallplan.Dann bringt Max zwei Linux-Kernel-Schwachstellen in schneller Folge: CopyFail (CVE-2026-31431), entdeckt von Theori mit ihrem KI-Tool XINT – eine Privilege-Escalation-Lücke im Krypto-Subsystem, neun Jahre unentdeckt. Tückisch: nur die In-Memory-Version wird manipuliert, Integritätstools wie Tripwire merken nichts. Kurz danach folgte DirtyFrag, ein verwandter Bug derselben Klasse mit öffentlichem PoC, bevor Patches für alle Distributionen fertig waren.Während der Aufnahme kuratiere ich noch eine heiße Supply-Chain-News: MiniShai-Hulud – mutmaßlich wieder TeamPCP – hat über 170 NPM-Pakete kompromittiert, darunter TanStack, Mistral AI, Guardrails AI und OpenSearch. Bei TanStack hatten die manipulierten Pakete trotzdem gültige Build-Provenance-Attestation. Und die Malware enthält einen Deadman-Switch: wird der Token widerrufen, kann eine destruktive Löschroutine ausgelöst werden.Als Leseempfehlung bringe ich einen Report meines Arbeitgebers Trend Micro über Earth Shadow 53, eine vorläufig China-attribuierte Kampagne gegen Regierungs- und Verteidigungsziele in Südostasien und Polen. Initial Access: ungepatchte Exchange- und IIS-Server via ProxyLogon-Kette von 2021. Persistenz via ShadowPad, wenig Lärm, klassisches Prepositioning.Zum Abschluss Max über den DENIC-DNSSEC-Ausfall vom 5. Mai: Ein einzelner fehlerhafter Config-Change ließ alle DE-Domains kurzzeitig unerreichbar werden – in unter einer halben Stunde zurückgerollt. Aber ein guter Anlass, mal zu prüfen, ob im eigenen BCM auch steht, was passiert, wenn der DNS-Provider ausfällt.Canvas/Instructure-Breachhttps://thehackernews.com/2026/05/instructure-reaches-ransom-agreement.htmlLinux CopyFail (CVE-2026-31431)https://xint.io/blog/copy-fail-linux-distributionsMiniShai-Hulud / TanStack Supply-Chainhttps://www.stepsecurity.io/blog/mini-shai-hulud-is-back-a-self-spreading-supply-chain-attack-hits-the-npm-ecosystemSHADOW-EARTH-053 (Trend Micro Report)https://www.trendmicro.com/en_us/research/26/d/inside-shadow-earth-053.htmlDENIC DNSSEC-Ausfallhttps://blog.denic.de/analyse-des-dns-ausfalls-vom-5-mai-2026/

This episode started with a client question — "what's a tripwire?" — that turned into a full breakdown of every low-ticket funnel term the marketing world uses (and misuses). I walk through the difference between a tripwire, which is a low-ticket offer sitting on the thank-you page of your free opt-in, and an LTO, or low-ticket offer, which is that same product when you run traffic directly to it as the first page of a funnel. These aren't the same thing — and confusing them is why so many people declare their offer is broken when it's actually performing completely normally. A 1% conversion rate on a tripwire? Standard. The same offer converting at 3% as a direct-to-ad LTO? Also normal — because Facebook is training itself to find buyers instead of email-givers, and that's a different person. I also cover why you cannot run an LTO without an order bump and at least one OTO, what makes a one-time offer actually a one-time offer (hint: it doesn't have a credit card form), and what Kathy and I call a Paid Lead Maker — the structure that, when built right, can break even or turn a small profit on your ad spend. If you've ever stared at your funnel numbers wondering what went wrong, this episode might completely reframe what you're looking at.

Tracklisting: 01. Slowtide — I See U 02. Nutritious — Freefall (Chill Mix) 03. Aria Kyd — Sunshine in the Rain 04. Iskarelyn — Another Day 05. Xynav — Northbound 06. oncor, Conro — say the word 07. Ruffnux — Nowhere To Go 08. Cannons — Carousel  09. Klur — Loyalty 10. silkhaus, Biishop — who do you love 11. XIXI, Daniel Blake — Lost Thoughts 12. Renei — Feel 13. Coastlines — Weightless 14. Trilucid, Esque — The Key 15. Nicky Elisabeth, Nathan Ball — Light in the Dark 16. Lndrs — Let It Go 17. Lane 8, Massane, barking continues — Tripwires 18. Forester, Emilia Ali — Wish You Would Let Me 19. Martin Garrix — Catharina

Welcome to Day 2837of Wisdom-Trek. Thank you for joining me. This is Guthrie Chamberlain, Your Guide to Wisdom. Day 2837 – Wisdom Nuggets – Psalm 119:105-112 – Daily Wisdom Wisdom-Trek Podcast Script - Day 2837 Welcome to Wisdom-Trek with Gramps! I am Guthrie Chamberlain, and we are on Day 2837 of our Trek. The Purpose of Wisdom-Trek is to create a legacy of wisdom, to seek out discernment and insights, and to boldly grow where few have chosen to grow before. The Title for Today's Wisdom-Trek is: The Nun of Illumination – A Lamp in the Cosmic Dark In our previous episode on this grand expedition, we scaled the thirteenth stanza of Psalm One Hundred Nineteen, known as the “Mem” section. We submerged our minds entirely in the flowing, life-giving waters of God's Word. We discovered a profound truth: meditating on the instructions of the Creator gives us a supernatural advantage. By swimming in the deep waters of His cosmic blueprint, we gained more insight than our human teachers, and we became vastly wiser than the enemies who tried to destroy us. We tasted the absolute sweetness of divine truth, which naturally produced a holy, fierce hatred for every false and deceptive path in this world. Today, we take our next courageous step forward, transitioning from the internal realm of meditation, into the external reality of navigation. We are entering the fourteenth stanza of this magnificent, alphabetical mountain. We are exploring the “Nun” section, covering Psalm One Hundred Nineteen, verses one hundred five through one hundred twelve, in the New Living Translation. In the ancient Hebrew alphabet, the letter “Nun” was originally depicted as a sprouting seed, or a fish swimming through the water. It carries the idea of continuous life, perpetuation, and forward movement in a challenging environment. This imagery perfectly aligns with the verses we are about to explore. The psalmist has left the safety of his quiet contemplation, and he is now actively walking through a dark, treacherous, and deeply hostile wilderness. He needs to move forward, but he is surrounded by the suffocating darkness of a world ruled by rebel spiritual forces. How does the exile survive the night? He must carry a lamp. Let us step out onto the darkened trail, and learn how to walk in the light. The first segment is: The Cosmic Flashlight and the Oath of Allegiance Psalm One Hundred Nineteen: verses one hundred five and one hundred six. Your word is a lamp to guide my feet and a light for my path. I've promised it once, and I'll promise it again: I will obey your righteous regulations. This stanza opens with what is arguably the most famous, and frequently quoted, verse in the entire chapter: “Your word is a lamp to guide my feet and a light for my path.” To truly appreciate the weight of this metaphor, we must strip away our modern conveniences. We live in a world flooded with artificial light. Streetlamps, headlights, and neon signs push the darkness away with overwhelming force. But in the ancient Near East, once the sun went down, the darkness was absolute, heavy, and terrifying. The night was considered the domain of chaos, predators, thieves, and the dark spiritual principalities of the unseen realm. When the psalmist speaks of a “lamp,” he is not talking about a massive, high-powered searchlight that illuminates the path for miles ahead. An ancient Israelite lamp was a small, fragile, clay bowl filled with a little bit of olive oil, holding a tiny, flickering flax wick. It produced just enough light to illuminate the space immediately in front of the traveler's foot. This is a profound theological reality. God's Word rarely gives us a floodlight to see the next twenty years of our lives. Yahweh does not usually reveal the entire, grand map of our future. Instead, He gives us a small, handheld clay lamp. He gives us just enough instruction, just enough truth, and just enough illumination to take the very next step in obedience without tripping. This requires continuous, moment-by-moment trust. You cannot run recklessly into the dark; you must walk at the pace of the Light. Because he is relying on this singular light source for his very survival, the psalmist makes a fierce, binding declaration in verse one hundred six: “I've promised it once, and I'll promise it again: I will obey your righteous regulations.” Literally, the Hebrew text says, “I have sworn an oath, and I will confirm it.” In the context of the Divine Council worldview, taking an oath is an act of supreme cosmic loyalty. The surrounding pagan nations were swearing oaths to Baal, to Chemosh, and to the rebellious gods who promised them wealth and power in the dark. But the psalmist looks at the flickering flame of God's truth, and he publicly swears his allegiance to Yahweh. He is drawing a line in the sand, declaring that he will not navigate by the deceptive, false lights of the culture. He will follow the righteous regulations of the Most High God, regardless of the cost. The second segment is: Life on the Edge of the Blade Psalm One Hundred Nineteen: verses one hundred seven through one hundred nine. I have suffered much, O Lord; restore my life again as you promised. Lord, accept my offering of praise, and teach me your regulations. My life constantly hangs in the balance, but I will not stop obeying your instructions. The cost of following that light is intensely high. The psalmist cries out, “I have suffered much, O Lord; restore my life again as you promised.” Walking through the darkness, constantly fighting off the influence of the rebel gods, and standing firm in your oaths, will inevitably take a severe physical and emotional toll. The psalmist is deeply afflicted. He is brought incredibly low by the hostility of his environment. Therefore, he begs for the breath of life to be restored to his exhausted lungs. He leans heavily upon the promises of God, knowing that Yahweh is the only Source of genuine, sustaining vitality. And yet, in the very epicenter of this agonizing suffering, he does something beautifully counter-intuitive. He says, “Lord, accept my offering of praise, and teach me your regulations.” The phrase “offering of praise” literally translates as “the freewill offerings of my mouth.” In the ancient tabernacle system, an Israelite could bring a freewill sacrifice—an animal from their flock—simply out of spontaneous gratitude and devotion, not because it was legally required for a specific sin. Here, the psalmist does not have an animal to sacrifice; he is likely running for his life in the wilderness. So, he brings the only thing he has left: the words of his mouth. He offers his prayers, his songs, and his declarations of trust, as a fragrant, burning sacrifice to the Creator. Even while he is suffering, he begs the Divine Teacher to continue instructing him. The pain has not made him bitter; it has made him incredibly hungry for deeper wisdom. He then reveals the terrifying reality of his daily existence: “My life constantly hangs in the balance, but I will not stop obeying your instructions.” The Hebrew idiom used here is hauntingly vivid: “My soul is continually in my palm.” Imagine holding a delicate, fragile bird, or a handful of water, in the open palm of your hand. One sudden bump, one strong gust of wind, and it is gone forever. That is how the psalmist feels about his own life. He is living on the absolute razor's edge of mortality. The threat of death is constant, visible, and hovering over his every step. But notice his reaction. When your life is hanging by a thread, the natural human instinct is to panic, to compromise your morals, or to do whatever it takes to survive. But the psalmist is anchored by a heavier reality. “...but I will not stop obeying your instructions.” He refuses to drop the lamp. He knows that his physical life might be incredibly fragile, but the cosmic order of God is eternally secure. He would rather walk into the next life holding the truth, than survive in this life by embracing a lie. The third segment is: The Tripwires in the Dark and the Eternal Treasure Psalm One Hundred Nineteen: verses one hundred ten through one hundred twelve. The wicked have set their traps for me, but I will not turn from your commandments. Your laws are my treasure; they are my heart's delight. I am determined to keep your decrees to the very end. The psalmist explains exactly why his life is in such imminent danger. “The wicked have set their traps for me, but I will not turn from your commandments.” We encounter the “wicked” once again. These are the human agents who have aligned themselves with the chaotic, rebel principalities of the spiritual world. They know that they cannot defeat the psalmist in a fair, open fight of ideas. So, they resort to the cowardice of the darkness. They set literal and metaphorical snares. They lay...

The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel. I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent.Destini Copp demonstrates a different way. Instead of pushing more launches or building more funnels, she teaches founders to start building systems that keep clients engaged, invested, and loyal.We're diving into why traditional funnels plateau, what actually replaces constant launching, where tripwires and upsells fit into a bigger ecosystem, and why the founders who win are the ones who understand that the best funnels don't just convert once. They introduce clients to your full ecosystem—tripwires, upsells, memberships—so they stay longer and invest deeper.If you've ever felt like you're one launch away from burnout, or if you've wondered why adding more offers seems to overwhelm people instead of excite them, this episode is for you.IN THIS EPISODE, YOU'LL DISCOVER:The "flywheel" framework that replaced Destini's old funnel model (and why single funnels stop converting after a while)Why the founders who win aren't rebuilding their funnels every 6 months—and what they're doing differentlyHow tripwires work when you think bigger than $7-$27 offersThe  email sequence that retargets people who didn't buy at checkout (and why timing matters more than you think)What "stacking" multiple upsells actually looks like in a real funnel (with numbers from her B2B and B2C brands)Why order bumps and strategic upsells feel less "salesy" when you frame them the right wayHow to diagnose which stage of your business needs optimization first (so you're not guessing)ABOUT OUR GUEST, DESTINI COPPDestini Copp is the founder of Hobby Scool and Creators MBA—two education brands that serve completely different audiences but use the same core growth system. She works with established experts, course creators, and membership owners who want to stop feeling overwhelmed by marketing and start building systems that generate consistent, predictable revenue without constant input.Her signature framework—the Creator's Growth Flywheel—breaks down how to build businesses in five integrated stages: Attract → Engage → Nurture → Retain → Advocate. Get Destini's Creator's Growth Flywheel Diagnostic (use this to figure out which stage of your business needs attention first)Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Faraz Siraj, vice president of global channels and alliances at Fortra Faraz Siraj, vice president of global channels and alliances at Fortra, joins the podcast to talk about what it looks like to build a channel program around a cybersecurity platform assembled through more than 20 acquisitions – and why MSPs should be paying attention now. Fortra’s portfolio spans offensive security tools like Cobalt Strike and Core Impact, data protection through Digital Guardian, and security awareness training via Terra Nova Security. It’s a wide footprint, and as Faraz acknowledges, many partners still know the acquired brands without realizing they’re all under one roof. The Fortra Protect partner program, launched in 2025 with guaranteed margins and a single FortraOne partner agreement, is the company’s answer to the fragmented discount structures and multiple contracts that came with all that M&A. The conversation also digs into Fortra’s recent decision to sell its Alert Logic managed detection and response services to LevelBlue – a deliberate move to position the company as a software provider, not a services competitor to its own partners. Faraz is candid about where offensive security capabilities realistically fit into an MSP’s stack and where they don’t, and offers a practical on-ramp for Canadian partners through Fortra’s acquisitions of Ottawa-based Titus and Montreal-based Terra Nova. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show. If I say the name Fortra, there’s a decent chance you might not immediately place it. But if I say Cobalt Strike, or Digital Guardian, or Alert Logic, or Titus, especially if you’re in Ottawa, those might ring a bell. Fortra is the company that’s been quietly acquiring cybersecurity companies for the better part of a decade. More than 20 acquisitions in all, and now they’re trying to stitch it all together into a unified platform, pointed squarely at MSPs and MSSPs. What makes this story interesting right now is they’ve recently made some moves that signal where they think they fit into the ecosystem. They sold off their Alert Logic managed services business to LevelBlue, which is a pretty clear statement. We make software, we’re not going to compete with you on service delivery. And they’ve rolled out a new partner program called Fortra Protect with guaranteed margins and a single partner agreement that covers the whole portfolio. My guest today is Faraz Siraj, Fortra’s Vice President of Global Channels and Alliances, and I wanted to talk to you about what it looks like to build a channel program around a platform that was assembled through acquisition, how MSPs should think about the balance between offensive and defensive security capabilities, and whether there’s a Canadian go-to-market story here. Let’s get right into it. My chat with Faraz Siraj. Faraz, thanks for taking the time. I appreciate it. Faraz Siraj: Great to be here. Robert Dutt: Fortra has been built through a bunch of acquisitions. 20+, 25+ I think? For MSPs who know Cobalt Strike or Digital Guardian but don’t necessarily know the umbrella brand of Fortra, what’s the pitch for why they should think of you guys as a platform rather than sort of a collection of tools? Faraz Siraj: Great question. Well, all of these products that we acquired over a, I’d say, a five-year period, it was around a little over 20 companies, we are going to platformization, and all of these will be available via the platform. And the platform provides a variety of tools to manage, and so MSPs would probably want to welcome that opportunity to utilize a single platform with multi-tenancy to help manage those solutions for their customers. It’s just a natural fit, and rather than having multi-screens, multiple interfaces to be able to provide those types of managed services, so it’s a very, very powerful way of bringing it all together. Robert Dutt: For that MSP market, you guys sold off Alert Logic’s managed services business to LevelBlue a couple of months ago. What does that signal to MSPs about where you see Fortra sitting in the ecosystem moving forward, in terms of trying to be a technology brand behind the MSP? Faraz Siraj: Well, that’s a perfect fit. I think we realized that the managed service business is not really what our strong suit is. And we aligned our Alert Logic business with a suitor that can take full advantage of that kind of business, and they’re very good at it. We, over time, realized that if you want to do that business, you have to really focus in on it, whereas we had other priorities. And so what that tells the market and other partners out there is that we need our partners to be able to provide those managed solutions. We truly are in the business of making and providing software. We do not want to be in the services game. We want to have our partners provide those services, whether it is managed services or whether it’s installation services, optimization services delivery, we need our partners to do that. And that’s what creates opportunity. And that’s what I’m really excited about with our platform play, as well as where our future direction is as a company around the products that we provide. Robert Dutt: One of the most interesting things I think you guys talk about is the idea of MSPs balancing offense and defense. And I guess I want to dig into what that actually looks like in terms of the service delivery level. Where does offensive insight realistically show up in the day-to-day stack for an MSP? Faraz Siraj: Well, it shows up everywhere, whether you realize or not. It is in whether it is vulnerability management, it’s in offensive security tooling, it is in pen testing, it is in simulations. That takes some knowledge and ability to provide those services around those capabilities. And that’s just from an offensive side. There is a need for support for those particular product sets. On the defensive side, it’s pretty simple. I mean, we have a lot of those defensive protection products, and we need our partners to be able to provide solutions around it. Robert Dutt: Yeah, and MSPs, most I would dare say at this point, are defensive operators by nature. Prevent, detect, respond, deal with the problem. What can MSPs realistically do with offensive capabilities, and where should they not be trying to operationalize offensive capabilities in their stack? Faraz Siraj: Well, the first thing that I would tell them is be comfortable with what you’re providing. Be comfortable with your capabilities that you can go to your market with, with your customers. If you don’t know it, you can certainly learn, but you don’t want to try to pigeonhole yourself into a technology that you’re unfamiliar with. We can help with that. We have a lot of training. We have a lot of classes available through our Fortra Academy that can help them, and we have onboarding that we can help partners with. Again, it would be, I would think about the customer and work backwards. You would want to qualify the customer and qualify their needs. And if offensive security is something that is a pain point for your customer, then investigate it. And sometimes it’s not. And if it’s not needed, why would you want to venture and invest in an area that you’re unfamiliar with? Now I’d love for all of them to do it, but I’m an honest person. Sometimes it doesn’t make the right business sense. Robert Dutt: You guys acquired Red Macros Factory to enhance Outflank Security Tooling. Cobalt Strike is used by red teams worldwide, but it’s also used by threat actors who are probably using cracked copies. That led Fortra and Microsoft to take joint legal action in the past. How do you talk to partners about selling offensive tools when some of those tools have been weaponized against their customers? Faraz Siraj: It’s a discussion point. It’s also sort of a proof of concept in a twisted sort of way. Well, we do not support any illegal use of our products. We do not support using it for the wrong reasons, so to speak. We have strict legal language on it and we have gone to legal with Microsoft about those kinds of things, because we have strict requirements of how you’re going to utilize this tool. If we find out that you’re using it for the wrong reasons, weaponization, we cut it off. And that’s part of the qualification. And that’s also part of the execution and inspection that we look at. These are very powerful tools and they are not for that purpose. And just as another example is when we provide NFR gear, it’s meant for testing purposes and lab gear. You cannot be utilizing it to provide protection from as a customer standpoint, even though it’s not the same completely. It’s similar. And we just, we have to be very transparent and upfront about what these tools are about and how they’re supposed to be used. Robert Dutt: Let’s talk about the program and what you guys are doing there. You’ve introduced guaranteed margins with Fortra Protect and the FortraOne agreement. What problem were you specifically trying to solve with that model and what was sort of the problem with how partners were engaging with Fortra before? Faraz Siraj: Yeah, there’s several problems that we were addressing and yet we came to an innovative way on how to address it. So let’s look at a little history. When you acquire so many companies, your discount structure is all over the place. In Fortra transparency, we had discounts that were in the low 20s and going way north into the higher discounts. And when partners want to work with you, they expect a certain discount table for all products. And when you’re all over the map, you can’t really do that. Additionally, we wanted to encourage our partners to look at the entire portfolio and be encouraged by representing all Fortra. We had different agreements and we had different programs by product lines and we needed to bring it all together. And so as I joined, we did the FortraOne agreement, which brings everything into one unified legal agreement to be able to represent our products. And that’s the easy part. Second, we wanted to provide incentives to our partners to represent not only the products they’re familiar with, but all the other products that we had. And guaranteed margin was the best way to do it. Now there’s no guesswork on partner profitability. You know what you’re going to be making. And when you know that upfront, you can now focus in on the real problem at hand is providing customer solutions. We can work on it jointly. I can tell you I’ve been in the industry long enough where I continuously talk to partners and their pain points are around profitability and the unknown. Working deals and then being squeezed or not knowing what they’re going to make until the very end. And you’ve spent all this time working on these solutions and then you are not going to kind of have that profitability that you want. That’s a big deal. And we took the guesswork out of it. And now let’s focus on the customer, which is quite from what I hear the most important thing. Robert Dutt: I’ve heard the same thing, believe it or not. What do you see as sort of the, as you’re looking at the platform structure and trying to make it easier and more smooth for partners to sell across that, what are kind of the one or two top entry points for partners? And what do you see as sort of the next adjacencies that partners naturally gravitate towards as they get to know what all you guys are doing and get comfortable with the model? Faraz Siraj: Yeah, I think the best entry point would be around data protection. And we offer so many varieties of security solutions, but the best way is around data protection. And let’s face it, data has been exploding and will continue to explode. There is a fun new variable out there called AI that is in the forefront of everybody’s minds. And it’s being utilized for the right reasons and the wrong reasons. And whatever your case is, you need to protect your data with however which way it’s exposed. And so we have data protection solutions that will be enhanced by AI, but also will protect against AI because your data is the most valuable commodity that you have as a company. And so with our data protection, such as our DLP solutions, our data classification solutions, DSPM, that’s a great entry point. And then you can expand from there with the use of the platform. But that’s what I highly recommend for partners that are just getting into this. Robert Dutt: You joined Fortra in late 2024, and this is being described as kind of the company’s first dedicated channel push. For Canadian MSPs who aren’t in the ecosystem currently, what’s the realistic on-ramp for working with you guys? And I’m curious where you’re at in the Canadian market in terms of is there a distribution and go-to-market story here, or is it sort of primarily still being built around the US model? Faraz Siraj: No, it’s a true North American model. By the way, we acquired a few Canadian companies, and we have several Canadian MSPs already that we work with. We are always looking to expand within the Canadian market. Companies that we acquired that are well-known in Canada, such as Terra Nova and Titus. Terra Nova out of Montreal. Titus was out of, I believe, Ottawa. Terra Nova, by the way, human risk management or security awareness training, if you want to call it, is an MSP’s dream. It can be branded by a partner, and it can be run as if it were the partner’s business. And we actually go to market heavily with a lot of Canadian companies for that particular product line. If you ever wanted the easy button to get involved with Fortra, it would really be the Terra Nova product, human risk management, because everybody needs security awareness training. I go through it every six months at Fortra ourselves. I’m a user on product, but you need to have that refresher, because in the simplest forms, we are exposed to crazy stuff that comes to us, and you need to be trained on it. So that’s where I would go from a market perspective, but we love our Canadian companies, and we’ll continue to operate that way. Robert Dutt: It sounds like you’re open to adding additional MSPs, obviously. What do you find are some of the common threads among successful Fortra MSPs? Faraz Siraj: It really is around providing good customer joint solutions. We obviously want to be in the software business, but we also want to be with partners that align to that software as well as providing the customer satisfaction. And so the ones that do it well are the ones that are able to bolt onto their services on top of the solution and do it well. And we’re not hearing about issues. In fact, the successful ones are the ones that are expanding those solutions and going into more and more customers. The other piece of it is being able to be creative with billing for the partner so that it entices them to go out and obviously have partner profitability. Robert Dutt: If an MSP is listening to this and they’re doing the standard defensive stack – EDR, SIEM, firewall – but they’ve never really offered anything on the offensive side, what’s the first conversation they should be having with customers? And how do they avoid turning offense into, you know, the once-a-year pentest PDF and call it a day kind of thing? Faraz Siraj: Yeah, well, it really goes back to understanding the customer. Now, it starts with, yes, pen testing is very important, but it’s not just once a year. Given today’s threat landscape, you need to do that a lot more often. Vulnerability management, those are the two major entry points. We built our vulnerability management tool from a mixture of six different technologies from six different companies, and we fused it together to make our own Fortra vulnerability management tool. Such companies like Tripwire, Digital Defense, Beyond Security, even a little bit of Alert Logic that was in there and there’s a couple others that I’m forgetting, but when you’re able to do that, it makes for a great value product. Robert Dutt: Interesting conversation. I appreciate the colour around the partner program and I appreciate the idea of adding offensive capabilities to the MSP stack. I think that’ll be an interesting space to watch. Faraz, thank you very much for joining us. Faraz Siraj: Oh, you bet. Thank you, Robert. Robert Dutt: There you have it, Faraz Siraj from Fortra. I’d like to thank Faraz for his time. I appreciated his candor, especially on the managed services exit and the reality of what MSPs should and shouldn’t try to take on when it comes to offensive security. Thank you for listening today. A couple things that stuck with me from this conversation. First, the Alert Logic move. When a vendor sells off their managed services business and tells you straight up, we’re in the business of making software and not competing with you on services, that’s worth paying attention to. Doesn’t guarantee anything, but it’s the right signal. And in a market where MSPs are constantly wondering which vendors are going to show up as competitors, it matters. Second, the platform story. 20-plus acquisitions is a lot of integration work. And I think the jury’s still out on how seamless that experience actually is for partners day to day. But the FortraOne agreement and the guaranteed margin model suggest they’re at least thinking about the partner experience at the business level, not just the technology level. And for Canadian MSPs specifically, the Terra Nova and Titus acquisitions mean there’s a local footprint here that a lot of people might not realize. If you’re not subscribed to the ChannelBuzz.ca podcast, now’s a great time. You can find us on Apple Podcasts, Spotify, YouTube, and most podcast directories. If you’re finding value in these conversations, a rating or review goes a long way. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.

CannCon and Ghost open with a major Supreme Court ruling blocking California restrictions on schools notifying parents about a student's transgender status, then dig into what it signals about parental rights, government authority, and the long shadow of the 14th Amendment. From there, they pivot into the newly released Clinton deposition clips, including the hot tub photo context, the Brunei story, and the moment the room freezes when “Pizzagate” and Anthony Weiner's laptop come up. The second half is dominated by the Israel Iran conflict and the fog of war problem, with a hard look at Rubio's comments suggesting the U.S. acted because Israel was going to strike, plus questions about objectives, off ramps, interceptors, and whether boots on the ground is being floated. It is one of those episodes where the whiplash is the point, and discernment is the only survival skill.

Editor-in-Chief of Tripwire Joel Meadows joins Jimmy on the podcast to discuss Sherlock Holmes and the Empire Builders: The Gene Genie, being published by Mad Cave Studios on April 21st. Joel breaks down the story and its alternate history timeline as well as working with Andy Bennett. They discuss different versions of Sherlock Holmes over the years and what makes Joel's version of Holmes unique. Jimmy and Joel also discuss Joel's work with Tripwire and what makes for a good interview. Follow Joel Meadows on Bluesky Check out an article about Sherlock Holmes and the Empire Builders: The Gene Genie on Tripwire Pre-order a copy of Sherlock Holmes and the Empire Builders: The Gene Genie Lunar Distribution link Follow Comic Book Yeti

Transitioning from CISSP to the ISSAP concentration? The architecture of security isn't just about building walls; it's about the visibility of what's happening within them. In this deep-dive session, we break down the 2026 ISSAP syllabus changes moving from six domains to four and why the exam remains as rigorous as ever.We focus on the backbone of security architecture: Identity and Access Management (IAM) and Audit Strategy. From defining the roles of an AI-driven SOC to implementing "Just-in-Time" (JIT) access and advanced log management with SIM and SOAR, this episode provides the technical roadmap needed to master Domain 1 of the ISSAP.

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Are you keeping a "Silent Scoreboard" in your marriage? In this episode of Married and Connected, we are tackling a taboo topic that very few couples want to admit: Competition and Jealousy. I'm talking about the quiet resentment that builds when you feel like your spouse is getting more sleep, more praise, or more "fun" than you are. We dive deep into the psychology of why you might be viewing your spouse as an opponent rather than a teammate. If you struggle with feeling like you are doing everything while your partner gets the glory, or if you find it hard to truly celebrate their wins because you feel left behind, this episode is your roadmap back to partnership.In This Episode, We Cover:The Scarcity Mindset Trap: Why we believe there is a limited amount of "praise pie" and how that kills intimacy.The 3 Arenas of Marital Competition:The "Who Works Harder" Olympics: The battle of the burden and why stress isn't a contest.The Parenting Popularity Contest: Dealing with the resentment of being the "Admin Parent" vs. the "Fun Parent."Professional Envy: How to navigate seasons where one career soars and the other feels stagnant.Active Constructive Responding: Research by Dr. Shelly Gable on the right way to celebrate your spouse's good news (and why 98% of couples get this wrong).Insights from Dr. Andrea Vitz: Understanding the difference between Romantic Jealousy and Comparison JealousyThe Teammate Visualization: How to switch from running a race against your spouse to running a race with them.

(06:23) Brought to you by Sweep AISweep is the fastest coding assistant for JetBrains. It lets you write code 10x faster. Finally, AI that works in JetBrains. Download for free at sweep.dev.Is the era of writing code by hand coming to an end? Gene Kim explains how vibe coding solved problems he abandoned for 13 years and why the best days of coding might be ahead of us.In this episode, Gene Kim shares his transformation from someone who hadn't written production code in decades to building ambitious projects in minutes. He explains how meeting Steve Yegge and discovering vibe coding reignited his passion for programming.Gene breaks down the FAAFO framework (Fast, Ambitious, Autonomous, Fun, Optionality) of vibe coding benefits and addresses the real risks of vibe coding, from deleted databases to corrupted repos. He emphasizes that developers need to shift from line cook to head chef, mastering delegation, architecture, and faster feedback loops. The conversation also explores whether AI will eliminate or expand developer roles, what skills matter most when hiring, and how organizations can build a vibe coding culture.Key topics discussed:Gene's jaw-dropping a-ha moment solving his 13-year problemThe FAAFO framework for measuring vibe coding benefitsFrom line cook to head chef: the new developer skillsetReal risks and downsides of vibe codingWill we need fewer developers or 10x more software?Why feedback loops must be 100x faster than beforeBuilding vibe coding culture across enterprise teamsTimestamps:(00:00) Trailer & Intro(03:13) What shaped Gene Kim's career in DevOps and technology?(07:26) How did Gene Kim's books like Phoenix Project come about?(09:55) What's the story behind the Phoenix Project graphic novel?(12:21) What was Gene Kim's a-ha moment with vibe coding?(14:41) How did Steve Yegge and Gene Kim collaborate on the book?(21:06) What is vibe coding and how is it different from regular coding?(25:57) What is the FAAFO framework for vibe coding benefits?(32:08) Will AI replace software developers?(36:10) What are the risks and downsides of vibe coding?(41:51) What skills do developers need in the age of vibe coding?(46:56) Why are feedback loops critical when using AI for coding?(51:59) How can organizations adopt vibe coding as a culture?(57:37) What should you look for when hiring developers in the AI era?(59:45) 2 Tech Lead Wisdom_____Gene Kim's BioGene Kim is a WSJ bestselling author and researcher who has studied high-performing technology organizations since 1999. The founder and former CTO of Tripwire, he has authored several industry-defining books, including The Phoenix Project and The DevOps Handbook, with over 1 million copies sold. He also organizes the Enterprise Technology Leadership Summit.Follow Gene:LinkedIn – linkedin.com/in/realgenekimTwitter – @RealGeneKimIT Revolution – itrevolution.com Vibe Coding - https://itrevolution.com/product/vibe-coding-book/Like this episode?Show notes & transcript: techleadjournal.dev/episodes/244.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

Today's guests Tripwire one of the new young up and coming bands. These guys got together through jetway music and have been tearing it up ever sense. Go see these very talented youngsters they know how to have a good time.    Links down below for all the goods. If you want behind the scenes and episodes 2 days early sign up for our Patreon it helps support the show in many ways. As always thank you for listening.     Patreon  https://www.patreon.com/crashcast   YouTube https://www.youtube.com/c/crashcast      Instagram https://www.instagram.com/crashcastpod/   Facebook https://www.facebook.com/crashcastpod   Twitter https://twitter.com/crashcastpod1   Tik Tok https://www.tiktok.com/@crash.cast

Most funnels don't fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don't have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here's the truth no one wants to say out loud: Most funnels suck. Unless you're already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you're just a damn good coach who wants great clients consistently? Without living inside content calendars, DMs, or ad dashboards? That's what this video is about. In this episode, I break down the one funnel that beat everything else every single time, because it's: • Simple • Clean • Built on trust (not hype) • Scales without big ad budgets • Works even with a small or nonexistent audience We talk about why: • Followers don't equal buyers • Daily content farms lead to burnout, not scale • DM closing repels high-trust clients • Most funnels fail because the market doesn't believe anymore And what actually works instead. I call it the Trust Engine. It's the highest-converting system we've ever tested and we've installed it in 200+ coaching businesses across niches. Health. Business. Relationships. Agencies. Service pros. Same result. Because it's built on three things: 1. A strong, obvious offer 2. Smart nurture that builds trust before the call 3. A clean sales process with zero pressure No "only 3 spots left" bullshit. Just a system that helps serious buyers make serious decisions. And this isn't theory. We've helped: • Coaches go from $32k → $108k/month in 90 days • Coaches hit $240k in a quarter after years of funnel hopping • Coaches with zero audience book 21 calls in 10 days and close $40k If your business feels noisy… If your funnel isn't converting… If you're doing too much for too little return… This episode will save you months of wasted effort. —— In this video: 00:00 — I tested every funnel so you don't have to 00:35 — Why most funnels fail 01:05 — The myth of massive followings 01:40 — Why daily content leads to burnout 02:15 — The DM closing lie 02:50 — What actually works: the Trust Engine 03:20 — Why trust beats tactics 03:55 — The 3 pillars of a high-converting funnel 04:30 — Why your offer matters more than the funnel 05:05 — Smart nurture vs pressure selling 05:40 — Clean sales with zero gimmicks 06:10 — Real client results (across niches) 07:00 — Why most funnels fail in today's market 07:40 — Engineering trust at scale 08:20 — Finding the choke point in your business 08:55 — Stay in your zone of genius 09:35 — What to do next —— If this is our first time meeting, hey

See the Video at www.RGRFootball.com The Kansas City Chiefs' frustrating 2025 season. With a 6-7 record and a string of close losses, fans are up in arms about poor wide receiver play, coaching mistakes, and a lack of accountability. Gary McKenzie breaks down the offensive woes, missed opportunities, and absence of a true "security blanket" for Mahomes. He questions Andy Reid's decisions, leadership on the coaching staff, and the future of KC's wide receiver corps. Don't miss this raw and passionate analysis – can the Chiefs still save their season?

Nuestro disco favorito de hoy es el debut de The Gnomes. Joven banda de Melbourne que irrumpió hace unos meses con poderosas canciones deudoras del rhythm’n’blues y el beat más energético de los 60.Playlist;THE GNOMES “Flippin’ stomp”THE GNOMES “Time will tell”THE GNOMES “I like it”THE MINUS 5 “Words and birds”YOUNG FRESH FELLOWS “I’m a prison”THE TRIPWIRES “Kicking around in new shoes”X “The way it is”RADIOACTIVITY “Analog ways”JE’TEXAS “No vacancy”GLYDERS “Moon eyes”THE MYSTERY LIGHTS “Wish you unwell”J’AIME “The great big liar”THE DIESEL DOGS “Northern rain”THE SPITFIRES “Better the devil you know”THE WATERBOYS “The whole of the moon”Escuchar audio

Your tripwire isn't broken… but it might be leaking sales.In this episode, we're pulling back the curtain on the 5 biggest tripwire mistakes we see creators and digital product sellers make—and how to fix them fast. From weak offers to missed timing to sending people straight into overwhelm, these missteps could be silently sabotaging your conversions (and your confidence).********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!********************************ITEMS MENTIONED IN THIS EPISODEHigh Converting Tripwire ChecklistFULL SHOW NOTEShttps://thesmartinfluencer.com/e243-5-tripwire-mistakes-that-are-costing-you-sales/CONNECT WITH CORINNE & CHRISTINAGet notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on InstagramCOMMENTS, QUESTIONS, EPISODE IDEAS?Email us at hello@thesmartinfluencer.comSupport the show

In this special compilation episode of Innovation and the Digital Enterprise, Patrick Emmons highlights key insights on digital transformation from top tech leaders. Featuring perspectives from Andrei Girenkov, Christopher Paquette, Ann Yeung, Sandee Kastrul, Deepak Kaimal, Jeff Miller, Christina Garcia, Tanya Hannah, Dan Kirsche, Dom Scandinaro, Subramanian Kunchithapatham, and Gene Kim. The episode delves into leading transformative tech teams, balancing disruption and protection, the role of AI, the need to stay nimble, and the foundational significance of human connection and communication in achieving successful digital transformation.(00:00) Welcome to Innovation and the Digital Enterprise(02:17) Andrei Girenkov Understanding the Scope of Digital Transformation(03:17) Christopher Paquette on Balancing Protection and Disruption(04:00) Ann Yeung on The Role of Corporate Functions(04:52) Sandee Kastrul on Diversity and Innovation(05:22) Deepak Kaimal Leveraging Gen AI for Business Solutions(07:01) Jeff Miller on Navigating Technological Change(07:21) Christina Garcia on Empowering Teams(07:59) Tanya Hannah on Keeping Nimble(08:28) Dan Kirsche on Org Structure and Accountability(09:17) Dom Scandinaro on Growth, and Agility(10:10) Subramanian Kunchithapatham on the Challenges of Digitization(10:53) Gene Kim on Connecting People Through Norms, Rituals, and ProcessesAndrei Girenkov is Chief Technology Officer at CSC Service Works. Christopher Paquette is Chief Transformation Officer at Personify Health. Ann Yeung is VP of Engineering at GEICO. Sandee Kastrul is President and co-founder of i.c.stars. Deepak Kaimal is Chief Technology Officer at COMPLY. Jeff Miller is Chief Product Officer at Coates Group. Christina Garcia is SVP of Engineering at Echo Global Logistics. Tanya Hannah is Chief Information Officer at OneTen. Dan Kirsche is Chief Technology Officer at Chamberlain Group. Dom Scandinaro is Chief Technology Officer at Cameo. Subramanian Kunchithapatham is Vice President - BI Solutions at Morgan Stanley. Gene Kim is an author, researcher, and founder of Tripwire, Inc.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.Podcast episode production by Dante32.

Your self-liquidating offer isn't broken—it's just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap.  ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn to create Tripwire offers that Turn Leads Into Paying Customers Right Away‍‍ ‍‍I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn't ready yet.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Will AI change everything, or are markets repeating the 1999 .COM bubble? In this insightful interview, Brett Rentmeester, Founder & Managing Director of WindRock Wealth Management, tells Maggie Lake why markets are caught between the explosive rise of AI and the crushing weight of debt and money printing. He warns that today's valuations echo the dot-com bubble, why most investors are dangerously underexposed to gold, silver, and farmland, and why these hard assets may be the ultimate safe haven.

Let's talk about Trump, tripwire troops, talks about Ukraine, and air power....

In this episode of The Leveraged Practice Podcast, Stephanie breaks down the real reasons low priced educational products and programs are a must-have in today's health business landscape. Whether you're a private practice owner, clinician, or health expert growing your business, this strategy helps you serve more people, build trust, and make daily sales without sales calls or high-pressure tactics. You'll learn: •    Why low-ticket products are more necessary than ever •    The 3 secrets to using them effectively in health-based businesses •    Where to get the content for your low-priced educational product (hint: you already have it) •    Real examples from Stephanie's past as the IBS Dietitian •    How this fits into a larger funnel and buyer journey If you're looking to create more scalable income and deliver real impact, don't miss this episode.

Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells afterward—these seemingly small additions dramatically increase your average order value while enhancing the customer experience.Premium offerings become an easier sell once customers experience your teaching style and receive value through these initial touchpoints. Whether you're selling courses, coaching, memberships, or digital products, the principles remain the same: create a logical progression that builds trust while solving increasingly complex parts of your customer's challenge. For those just starting out, begin with a tripwire and gradually expand your product suite based on audience feedback and your own bandwidth.This episode represents the straightforward, no-fluff content style of my premium Unhinged podcast. If you're looking for actionable business strategies delivered in real-time (three episodes weekly), this is your invitation to subscribe and transform how you approach your product strategy. Stop leaving money on the table—create a complete customer journey that converts at every level.Support the show

We talk about why it can be helpful to set a tripwire for making a decision or moving forward. We also discuss a Secret of Adulthood that’s very relevant to the practice of keeping a storage unit (even one that’s not really needed), and a know-yourself-better question related to the use of gadgets and gizmos. Resources & links related to this episode: The Murderbot Diaries by Martha Wells (Amazon, Bookshop) Order your copy of Secrets of Adulthood I'm partnering with Bookshop.org for Read 25 Day! Pledge to Read 25 on June 25th and head to happiercast.com/read25day Snuffle mats Download The Happier app Elizabeth is reading: Little Bosses Everywhere: How the Pyramid Scheme Shaped America by Bridget Read (Amazon, Bookshop) Gretchen is reading: A Chance Meeting: Intertwined Lives of American Writers and Authors by Rachel Cohen (Amazon, Bookshop) Get in touch: podcast@gretchenrubin.com Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app. Find the transcript for this episode on the episode details page in the Apple Podcasts app. See omnystudio.com/listener for privacy information.

File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/

On today's episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you've ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed:  Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don't have to use sales tactics that feel out of alignment. Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience. What's Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift. Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later. Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back. Numbers to Know: Lead Magnet Opt-in Rate Benchmark: Aim for 35%+ Sales Conversion Rate Benchmark: 2% of opt-ins Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert What's Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales. Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out. This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025. Where to find Kate McKibbin:  Hello Funnels: https://hellofunnels.co/ Instagram: https://www.instagram.com/hellofunnels 2025 7-Figure Funnel Playbook here   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned:  Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=... ActiveCampaign https://www.activecampaign.com/ Stripe https://stripe.com/au ThriveCart https://thrivecart.com/ Shopify https://www.shopify.com/

Day 1,142.Today, as a new helicopter drone is spotted flying over the Moscow region, we assess movements on the frontlines and ask why Japan is offering to provide increased support for Ukraine. Then later we discuss the new defence line the Baltic nations of Latvia, Lithuania, and Estonia are building against Russia. Do they think an invasion is imminent?Contributors:Francis Dearnley (Executive Editor for Audio). @FrancisDearnley on X.James Crisp (Europe Editor). @JamesCrisp6 on X.Iona Cleave (Foreign Reporter). @cleaveiona on X.Content Referenced:The Baltics are building a defensive line against Russia. Can they do it fast enough? (Iona Cleave in The Telegraph):https://www.telegraph.co.uk/world-news/2025/04/07/baltic-secret-defensive-line-keep-russia-out-europe/Hungary could turn on Russia by backing US sanctions (James Crisp in The Telegraph):https://www.telegraph.co.uk/world-news/2025/04/08/hungary-could-turn-on-russia-by-backing-us-sanctions/The Telegraph's Ukraine Live Blog:https://www.telegraph.co.uk/world-news/2025/04/10/russia-ukraine-zelensky-putin-war-latest/ Video shows 4 captive Ukrainian troops killed by men identified as Russian forces (AP):https://apnews.com/article/russia-ukraine-pows-war-crimes-putin-zelenskyy-a2185297338af410fb5122448e62db76 NOW AVAILABLE IN NEW LANGUAGES:The Telegraph has launched translated versions of Ukraine: The Latest in Ukrainian and Russian, making its reporting accessible to audiences on both sides of the battle lines and across the wider region, including Central Asia and the Caucasus. Just search Україна: Останні Новини (Ukr) and Украина: Последние Новости (Ru) on your on your preferred podcast app to find them, or click the links below.Listen here: https://linktr.ee/ukrainethelatestLearn more about the tech: https://www.telegraph.co.uk/news/2025/02/24/ukraine-the-latest-podcast-russian-ukrainian-ai-translation/Subscribe: telegraph.co.uk/ukrainethelatestEmail: ukrainepod@telegraph.co.uk Hosted on Acast. See acast.com/privacy for more information.

In the years before the war the new technology of radar would begin to solve many of the problems of air defense, but it was not perfect. Contact advertising@airwavemedia.com to advertise on History of the Second World War.  History of the Second World War is part of the Airwave Media podcast network. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to make money by sharing your freebies, you need to set up a tripwire! This is the easiest way to start making money from your own digital products without feeling like you are asking your audience to buy all the time. Listen in as I highlight what a tripwire is, and the tools I recommend to get started!  Don't forget! DM Bree over on Instagram @ThriveTogetherBlog and ask her anything about growing your brand!  Head to thrivetogether.blog/podcast for the show notes! If you have established a foundation for your brand, put in the effort to solidify your niche, start your audience growth, are creating amazing content, AND you've made over $5k in the last 12 months, then I want you to head to thrivetogether.blog/scale to get access to our invite-only class on how to increase your income without overwhelm. Mentioned in this Episode Boldfluence Shift Thrive Facebook Community Flodesk Buy Me A Coffee SamCart ----- Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Boldfluence—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

Lars Hegland and Tripwire are our first of 3 Fargo guests with the song Let's Be 21

The Music of America Podcast is in Fargo North Dakota all next week. We hear music from the duo of Jared and Amanda Hoeft, the band Tripwire as well as singer/ songwriters Adriana Helbling, GINA POWERS AND DUSTY JAMES RIVER.

THAT OPENING SCENE!! Reacher Full Series Reaction Watch Along: https://www.patreon.com/thereelrejects Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@thereelrejects?lang=en Twitter: https://x.com/thereelrejects Facebook: https://www.facebook.com/TheReelRejects/ Save & Invest In Your Future Today, visit: https://www.acorns.com/rejects Reacher Season 3 Episode 1 "Persuader" Reaction, Recap, Commentary, Analysis, & Spoiler Review! Greg Alba and John Humphrey dive into the highly anticipated premiere of Reacher Season 3! In this electrifying opening episode, Jack Reacher (Alan Ritchson, Blue Mountain State, Titans) goes undercover to rescue an informant from a formidable enemy tied to his past. The episode kicks off with a high-octane action sequence, setting the tone for a season filled with intense confrontations and deep-seated vendettas. Reacher's mission leads him into the dangerous world of Zachary Beck (Anthony Michael Hall, The Breakfast Club, The Dead Zone), a businessman with a dark secret. Alongside Reacher is his trusted ally, Frances Neagley (Maria Sten, Swamp Thing, Channel Zero), and DEA Agent Susan Duffy (Sonya Cassidy, Lodge 49, Humans), who bring their expertise to the perilous operation. The antagonist's muscle, Paulie (Olivier Richters, Black Widow, The King's Man), presents a daunting physical challenge, standing at an imposing 7'2". As Reacher delves deeper, he crosses paths with Quinn (Brian Tee, The Wolverine, Jurassic World), a former military officer with a shared history, and Richard Beck (Johnny Berchtold, The Wilds), whose traumatic past intertwines with the unfolding events. This episode not only delivers adrenaline-pumping action but also sets the stage for exploring Reacher's complex past and the unfinished business that haunts him. For fans eager to delve into more of Jack Reacher's thrilling adventures, notable storylines include Killing Floor, Die Trying, Tripwire, Running Blind, and Echo Burning. Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Music Used In Manscaped Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

REACHER CRUSHES ANGEL DOLL!! Reacher Full Series Reaction Watch Along: https://www.patreon.com/thereelrejects Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@thereelrejects?lang=en Twitter: https://x.com/thereelrejects Facebook: https://www.facebook.com/TheReelRejects/ Save & Invest In Your Future Today, visit: https://www.acorns.com/rejects Reacher Season 3 Episode 2 "Truckin'" Reaction, Recap, Commentary, Analysis, & Spoiler Review! Greg Alba and John Humphrey return for part 2 of the highly anticipated 3 episode premiere of Reacher Season 3! After the explosive events of the premiere, Jack Reacher (Alan Ritchson, Blue Mountain State, Titans) continues his dangerous mission deep inside the world of Zachary Beck (Anthony Michael Hall, The Breakfast Club, The Dead Zone), a businessman with far more secrets than he lets on. Behind the scenes, DEA Agent Susan Duffy (Sonya Cassidy, Lodge 49, Humans) & Reacher's steadfast ride-or-die Frances Neagley (Maria Sten, Swamp Thing, Channel Zero) hunt for vital intelligence that could turn the tide of their operation. Reacher's presence in Beck's circle not only draws the attention of the towering enforcer, Paulie (Olivier Richters, Black Widow, The King's Man), but also brings us one step closer to the elusive Quinn (Brian Tee, The Wolverine, Jurassic World), a ghost from Reacher's past... All the while, Richard Beck (Johnny Berchtold, The Wilds) struggles with the weight of his father's choices & finds an unexpected friend in Reacher. The episode once again features hard-hitting action, psychological warfare, and Reacher's unique pursuit of justice. With each revelation, the stakes grow higher, setting the stage for explosive confrontations in the episodes to come. If they keep this up, it could well become our favorite season so far!! And for any fans of the show eager to dive deeper into Jack Reacher's thrilling adventures, notable storylines include Killing Floor, Die Trying, Tripwire, Running Blind, and Echo Burning. Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Music Used In Manscaped Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

“One of the most precious public possessions of the empire” [BERY]    Joel Meadows began what eventually became Sherlock Holmes and the Empire Builders: The Gene Genie in 2002 while working on Tripwire as a quarterly print magazine. He tells us the story of how it took two decades to bring this vision to life with illustrator Andy Bennett, and what the plans are for part two of the story. The initial Kickstarter for part one was wildly successful, and the Kickstarter for the sequel is under way.  The praise has been effusive:  “A darn good romp” – Guillermo del Toro, Oscar-winning director “Classic Sherlock Holmes! You can smell the chimney-smoke and feel the clatter of hooves. Here's the character we all know and love, given a fresh polish for the 21st century!” – Ian Rankin, Rebus The fusion of history and mystery form Joel's perfect nexus, and he's extending his efforts from graphic novel to a novella next.  We've moved the Sherlockian News to an exclusive monthly bonus track for  (watch for that to drop), and added a new segment: "The Learned Societies," all about activities going on in in Sherlockian groups. In this episode, we cover some of the BSI Weekend activities. Madeline Quiñones had diligently prepared an installment of "A Chance of Listening," her review of Sherlockian podcasts, that we missed last epsiode, so we make up for it this time. And of course the Canonical Couplet quiz awaits to test your Sherlockian knowledge. The winner, chosen at random from all correct answers, will receive Sherlock Holmes and the Empire Builders. Send your answer to comment @ ihearofsherlock .com by February 14, 2025 at 11:59 a.m. EST. All listeners are eligible to play. If you become a  of the show, not only will you help to ensure we can keep doing what we do, covering file hosting costs, production, and transcription services, but we have thank-you gifts at certain tiers and ad-free versions of the episodes for all patrons.     Leave I Hear of Sherlock Everywhere a five-star rating on  and ; listen to us .     Sponsors Exclusive for IHOSE listeners from : codes for .   Would you care to advertise with us? You can find . Let's chat!     Links (Kickstarter) Social media links: Joel Meadows on , , Sherlock Holmes and the Empire Builders , Tripwire Magazine on  Previous episode mentioned: Find all of our relevant links and social accounts at .     And would you consider leaving us a rating and or a review on Apple Podcasts, Spotify, or Goodpods? It would help other Sherlockians to find us.   Your thoughts on the show? Leave a comment below, send us an email (comment AT ihearofsherlock DOT com), call us at 5-1895-221B-5. That's (518) 952-2125.    

Yes, another Sherlock Holmes book! The longtime EIC of Tripwire, Joel Meadows, joins the Bandits to talk about the second volume of his Sherlock Holmes and The Empire Builders story. You may know Joel as a journalist, who's written extensively about comics, film, and genre narratives throughout the UK. He's written two books about comics: Studio Space (as co-author) about where and how 20 of the world's best comic artists work, and Masters of Comics, which covered more comic artists and their workspaces. Part II of The Gene Genie finds Holmes at his lowest ebb, having lost his closest friend and confidante to prime minister Oswald Mosley's thugs.The Gene Genie Kickstarter has ended, but you can still late-pledge for both volumes of the story at http://kck.st/4foyZko. And you can follow Joel on X @joelmeadows1 and on Instagram @tripwiremag.____________________Check out a video version of this episode on our YouTube channel: youtube.com/dollarbinbandits.If you like this podcast, please rate, review, and subscribe on Apple Podcasts. And if you really like this podcast, support what we do as a member of the Dollar Bin Boosters: buzzsprout.com/1817176/support.Looking for more ways to express your undying DBB love and devotion? Email us at dollarbinbandits@gmail.com. Follow us @dollarbinbandits on Facebook and Instagram, and @DBBandits on X._____________________Dollar Bin Bandits is the official podcast of TwoMorrows Publishing. Check out their fine publications at twomorrows.com.Hombres en crecimientoSi has estado buscando un lugar que te ayude a crecer, simplificar tu vida.Listen on: Apple Podcasts SpotifySupport the show

Happy Holidays! Join us for this lighthearted chat with a longtime friend of the show, Cody Garrett, CFP. He shares his list of the 24 common DIY investment mistakes that might be hindering your path to financial independence and some tips on how to fix them. He steps us through the list which includes things like underutilizing employer benefits, misunderstanding how the 4% "rule" should be applied, and assuming health insurance coverage is expensive in early retirement. Cody is the founder of Measure Twice Money and Measure Twice Planners, and known for his unique advice-only planning approach.  Be sure to listen to the end as Cody plays a beautiful Holiday piano medley to get us all in this spirit of the season.  

Mark Hoyle in conversation with David Eastaugh https://www.route-online.com/all-books/swerve https://dubsex.net/about Dub Sex are often cited as one of Manchester's greatest ‘lost' bands. Formed in the concrete landscape of 1980s Hulme, their music is appropriately raw and intense, bass-led with wiry guitar patterns swirling around the impassioned vocal style and presence of frontman Mark Hoyle.  They came to prominence over the release of five critically acclaimed EPs and mini-albums in the late 80s. John Peel picked up on them from the outset playing a demo recording of ‘Tripwire!' later describing the band on-air as “one of my very favourites”. Dub Sex went on to record 4 sessions for his BBC Radio show, the first of which incredibly aired 3 times in just 6 weeks during Feb/Mar 1987.   ‘Tripwire!' saw a formal release later in 1987 on the band's debut EP. The mini-album ‘Push' and ‘The Underneath' EP soon followed. Enthusiastic music press reviews helped the band's profile rise amongst the post-punk fraternity and incendiary live shows led to several TV appearances including BBC's influential ‘Snub TV' and Tony Wilson's Granada show ‘The Other Side of Midnight'.   By early 1989 and the release of the ‘Swerve' EP, Dub Sex had become Indie Chart regulars with ‘Swerve' also making John Peel's ‘Festive Fifty' at the end of that year.  

Russell receives a visitor, Riot plans a course of action, and Penny takes a wrong step. The theme of tonight's episode is Tripwires.(To avoid spoilers, content warnings are listed at the end of this episode description).The bonus story that goes with this episode is ‘Long Quiet', and is available for Hallowoods patrons on the show's Patreon, along with behind-the-scenes, exclusive merchandise, and more! Because the show runs without ads or sponsors, we rely on support from fans to guarantee the survival of this LGBTQ+ horror podcast.Hello From The Hallowoods is written and produced by William A. Wellman, a queer horror author. You can visit their website for more information! The transcript for this episode is available on the Hello From The Hallowoods Website. Click here to read!You can also find Hello From The Hallowoods on social media! The show is on Facebook, Instagram, and Twitter at @thehallowoods. If you'd like to connect with other fans of the show, there's even a fan-run Discord Server!Music for this episode was used under license from Artlist.com. The soundtracks featured were: ‘Rhea', by Yehezkel Raz,‘Morning Sunbeam', by Yehezkel Raz, ‘The Barrenness of a Busy Life', by Benja, ‘Dawn', by Eva Tiedemann,‘Tuesday', by Alja Alsina, ‘Infernos Laissez Vibrer, by Yehezkel Raz, ‘A Moon Walk', by Yehezkel Raz, ‘Lost Letters', by Borden Lulu,‘A Lovely Day for a Walk', by Jon Gegelman,‘Just Say It', by Diamonds and Ice, ‘Waiting', by Laurel Violet, ‘For the Broken Hearted', by Yehezkel Raz, ‘Candle in the Dark', by Tommy H. Brandon,‘Titan', by Yehezkel Raz, ‘Lost', by Lars Bork Anderson, ‘Autumnal Smile', by Nocturne Samurai,‘Rhea', by Yehezkel Raz,And ‘Farewell', by Maya Belsitzman and Matan EphratContent warnings for this episode include: Animal cruelty or animal death (A trapped Griffocaugh, Shank as usual), Harm to Cats (briefly caught by Barkbeetle), Violence, Kidnapping and abduction, Death + Injury, Blood, Needles, Birds, Gun Mention, Static (including sfx), Bugs, Body horrorConsumption of Inedible Materials, Smoking, Religious Violence We're highlighting the new horror fiction podcast Poe: Evermore! Find it wherever you're listening to this podcast. It's a show by Bloody Disgusting.

The introduction of soldiers from both North and South Korea in Russia's assault on Ukraine poses significant risks for the US. Cato's Doug Bandow explains. Hosted on Acast. See acast.com/privacy for more information.

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners?  Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. In this episode of Market, Scale, Grow as we chat about...✨ the necessity of tripwires (or are they really necessary?)✨ the value of tripwires✨ the importance of lead generation in a marketing strategy✨ strategically planning for growth and scaling__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Selling your product or service requires using words to convey what you offer. But words alone don't convert on-the-fence prospects into paying customers. Great conversion copy is a mix of persuasion, UX, and decision-making psychology. Sound hard? We promise it isn't. Chris, the founder of Conversion Alchemy (https://christophersilvestri.com/), takes us for a deep dive into all things copywriting and how the power of your messaging can impact your business growth, for better or worse. Plus, he shares a simple five-step copy audit process that transforms agency websites into lead generation machines, with principles you can apply to improve your own marketing collateral. Tune in for writing tips, principles, and examples you can copy. Newsletter subscribers (https://tropicalmba.com/subscribe) will get the 5-step worksheet to help you create your own offer in 30 minutes. Takeaways - Empathizing with the client's problem, understanding your audience's language, and identifying audience awareness levels is crucial for effective messaging. - A clear value proposition resonates with prospects'' goals and increases engagement. - Clarifying what you do and how, backed with empathy, builds trust with potential clients. - Contextual proof enhances credibility and addresses objections, creating a smoother client experience. - Shielding clients from risk reassures them during the decision-making process. - The “coffee table test” helps tailor messaging to the audience. - AI can assist in drafting copy but should not replace personal insights. - Tripwire products can effectively lower barriers to entry for clients. - Analyzing successful agency websites can provide valuable insights. - Dynamic frameworks for copywriting are more effective than rigid formulas. - Leveraging testimonials can significantly boost credibility. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Could a few strategic tweaks skyrocket your Teachers Pay Teachers (TPT) business? We promise you'll learn actionable tactics in this episode that could change your game. We're unveiling three targeted strategies we're rolling out over the next three months to boost customer engagement and drive sales. From setting up tripwire ads for both our established math store and our new preschool niche store to revamping our email opt-in sequence for the math store, we cover it all. Additionally, you'll hear how batch writing emails ensures we maintain a consistent communication flow with our audience while keeping our workload manageable.Support the show

In my latest episode of The Blogger Genius Podcast, I dive deep into the transformative strategy of using email tripwires to convert new email subscribers into paying customers swiftly. Drawing from my personal experiences and insights, I share how to effectively implement tripwires and build a product ladder that maximizes revenue and customer engagement. Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify What is an Email Tripwire? An email tripwire is a low-cost offer presented immediately after a user opts in for a freebie. This strategy leverages the momentum of the subscriber's initial "yes" to entice them into making a small purchase. The concept is simple yet powerful: capitalize on the subscriber's engagement and willingness to buy by offering a compelling product at a nominal price. Key Elements of an Effective Tripwire Immediacy: The offer should be presented right after the user opts in for the freebie. This timing is crucial as it taps into the subscriber's current state of engagement. Irresistibility: The tripwire must be perceived as a steal. It should offer significant value at a low cost, making it an easy decision for the subscriber. Relevance: The tripwire should be directly related to the original freebie. This ensures that the offer aligns with the subscriber's interests and needs. Implementing Tripwires: A Case Study from Catch My Party At Catch My Party, our sister site, we offer a variety of free printable party decorations. After users opt in to receive these free printables, they are presented with an upsell for additional items in the collection, such as personalized banners and invitations, for a nominal fee. This approach not only grows our email list but also generates revenue on the back end. Steps to Create a Successful Tripwire Identify a Popular Freebie: Start with a freebie that has high demand among your audience. Create a Related Low-Cost Offer: Develop a product that complements the freebie and offers additional value. Set Up the Automation: Automate the delivery of the tripwire offer immediately after the subscriber opts in using a tool like MiloTreeLeads Test and Refine: Monitor the performance of your tripwire and make adjustments as needed to improve conversion rates. Building a Product Ladder I like to talk about this strategy using the concept of a product ladder, where each step represents a product that increases in value and price as the customer progresses. This strategic approach helps in nurturing the customer relationship and guides them through a journey of increasing value. Crafting Your Product Ladder Identify a Significant Problem: Start by understanding a major pain point in your niche. Offer a Freebie: Provide a free resource that addresses a specific aspect of the problem. Introduce a Tripwire: Offer a low-cost product that provides a more comprehensive solution. Develop Higher-Ticket Offers: Create premium products such as personalized coaching sessions, memberships, or advanced courses. Example of a Product Ladder Freebie: A fitness coach offers a free PDF on morning exercises. Tripwire: A discounted online workout session. Mid-Tier Offer: A monthly subscription to a workout program. High-Ticket Offer: Personalized coaching sessions. Testing and Refining Your Strategy It is important to test and refine each step of the product ladder. Experiment with different offers and monitor customer responses to identify what works best. Use email to build the connective tissue between each step, nurturing relationships and guiding customers through their journey. Tips for Effective Testing Test different versions of your tripwire to see which one converts better. Gather feedback from your audience to understand their needs and preferences. Use data to track the performance of your offers and make data-driven decisions. Leveraging MiloTree for Seamless Integration Our new product under our MiloTree banner, MiloTreeLeads, allows users to offer unlimited freebies and lead magnets to grow their email list. This tool can seamlessly integrate tripwires and product ladders into your email marketing strategy, making it easier to nurture customer relationships and drive business growth. Benefits of Using MiloTree Leads Unlimited Freebies: Offer a variety of lead magnets to attract different segments of your audience. Automatic Delivery: MiloTreeLeads automatically delivers your digital downloads directly to your new subscriber. Automated Tripwires: Set up automated tripwire offers to convert subscribers into customers quickly. Conclusion Email tripwires and product ladders are powerful strategies for converting subscribers into paying customers and maximizing revenue. By focusing on immediacy, irresistibility, and relevance, and by building a well-structured product ladder, you can guide your customers through a journey of increasing value. Experimentation, audience engagement, and agility are key to success in this journey. I invite everyone to explore the seamless integration of tripwires and product ladders using MiloTree's products. Please schedule a call with me to discuss your product ladder strategy and how MiloTreeCart and MiloTreeLeads can help you build a successful business. Other Related Blogger Genius Podcast episodes You'll Enjoy: #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes #299: Skyrocket Your Income: The Blogger's Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-bla

The publication in April of Stanford University's Artificial Intelligence Index Annual Report has provided the art world with much food for thought. We look at the implications for artists and institutions with Louis Jebb, the managing editor of The Art Newspaper and our technology specialist. As the Centre Pompidou in Paris is taken over on all its floors by what it calls the “ninth art”—graphic novels and comics—we talk to Joel Meadows, the editor-in-chief of Tripwire magazine and a comics aficionado, about the rise of this subculture in museums and the market. And this episode's Work of the Week is Edgar Degas' Miss La La at the Cirque Fernando (1879), which depicts a Black circus performer, Anna Albertine Olga Brown, who was briefly known as Miss La La. She and the painting are the subject of a new exhibition at the National Gallery in London opening next week. We talk to Anne Robbins, the curator of paintings at the Musée d'Orsay in Paris, and external curator of the exhibition, and Sterre Overmars, the curatorial fellow for post-1800 paintings at the National Gallery, about the painting.Comics on Every Floor, Centre Pompidou, Paris, until 4 November.Discover Degas & Miss La La, National Gallery, London, 6 June-1 September. Hosted on Acast. See acast.com/privacy for more information.

Looking to grow your email list? Liz Wilcox is here to help. She's worn many hats: A former Survivor contestant (yep, the reality TV show) RV blogger Virtual assistant But above all - she's an email growth expert joining us with awesome tips and tricks to help you connect with your target audience and make good money doing it! And she's an absolutely great example to learn from - she was featured as a Niche Pursuits' success story in 2023 (link below), making $20k per month, and has since "doubled that!" Email marketing helped revolutionize Liz Wilcox's business. Over the years, she's scaled her email marketing efforts, refined her lead magnets, and boosted conversions. During this process, she developed her innovative "email staircase method." This is a strategic approach to converting followers into friends by building authentic and lasting connections with subscribers and, ultimately - lasting customers. Infusing personality and relatability into email content is crucial for fostering these connections with an audience. She has lots of practical tips to help, like crafting effective welcome sequences and evaluating performance to enhance engagement and conversion rates. This not only helps with connections and authenticity but also with finding your own niche. She also discusses the importance of setting clear expectations, sharing values, and offering a mix of free and paid products in welcome sequences to nurture a loyal subscriber base. Tripwire offers transparent communication and strategic sales placements within newsletters to help her nudge subscribers from passive to paid. And she prioritizes products that address the needs she's found interacting with her audience. Check out the episode to learn all about the transformative effects of starting with a well-crafted welcome sequence, engaging newsletters, and more! Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

This is The Briefing, a daily analysis of news and events from a Christian worldview.Part I (00:13 - 12:10) Was This Inevitable? Former President Donald Trump and Incumbent President Joe Biden Win Enough Delegates to Claim Presidential NominationsPart II (12:12 - 17:48)A Rigged or Stolen Election in California? The Game Democrat Adam Schiff Played to Defeat Katie PorterThe California Senate race wasn't ‘rigged' either by The Washington Post (Philip Bump)Part III (17:51 - 21:26)President Biden Draws a ‘Red Line?' Why Netanyahu Will Likely Not Heed President Biden's Warning Over War in GazaOn the Tripwire of a ‘Red Line,' It's Often Presidents Who Trip by The New York Times (David E. Sanger)Part IV (21:28 - 26:43)The War of Public Opinion and Argument: The Ideological Divide over War in Israel Published in the Same Paper and on the Same Page of The New York TimesNetanyahu Is Making Israel Radioactive by The New York Times (Thomas L. Friedman)Israel Has No Choice but to Fight On by The New York Times (Bret Stephens)Sign up to receive The Briefing in your inbox every weekday morning.Follow Dr. Mohler:X | Instagram | Facebook | YouTubeFor more information on The Southern Baptist Theological Seminary, go to sbts.edu.For more information on Boyce College, just go to BoyceCollege.com.To write Dr. Mohler or submit a question for The Mailbox, go here.

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business.I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn...The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!Links Mentioned:Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)TheAdsBootcamp.com