Podcasts about fellow prsa

Join 2024-2025 VP of Professional Development, Ceci Edelberg, and PRSSA Champion, Jane Dvorak, APR, Fellow PRSA, for an insightful and engaging episode of PRSSA Podcasts. In this conversation, Ceci and Jane share valuable strategies for effective self-management and navigating the dynamics of a firm. They also explore the importance of incorporating humor and lightheartedness into professional environments, highlighting why a good laugh can be a powerful asset in any career. Additional information: To connect with Jane Dvorak, APR, Fellow PRSA:   / jkdjane     To learn more about PRSSA's resources for Student-Run Firms: https://www.prsa.org/prssa/chapter-fi...   To connect with Ceci, Vice President of Professional Development ‘24-25: vpprofessionaldev@prsa.org   / ceciliaedelberg     To connect with PRSSA National:   / prssanational   https://x.com/PRSSANational   / prssanational   https://www.linkedin.com/company/prss...   To connect with Ro, Vice President of Brand Engagement ‘24-'25: vpbrandengagement@prsa.org   / jalynn-lane  

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Melissa Monroe and Olga Mayoral Wilson.About Melissa:Melissa Monroe, MA, APR has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family. Connect with Melissa on LinkedInAbout Olga:Olga Mayoral Wilson, APR, Fellow PRSA sees herself as a service leader providing service where it may be mostly needed. She was born in Puerto Rico, a beautiful Island in the Caribbean which nurtured her to be whom she is today. She is the youngest of three girls and has always loved reading and learning about cultures, their people and customs. Through travel, education and being exposed to so many experiences and locations, her thirst for knowledge, teaching and mentoring is somewhat quenched.Connect with Olga on LinkedInFollow Olga on XTopics covered:- How the authors got in Public Relations- What inspired them to share their story- A preview of each author's story- Advice for someone taking a step forward in their career- Buy your copy of "Latinas in PR" on AmazonResources mentioned: - "Latinas in Public Relations: Shaping Communications, Communities, and Culture"- "Smart Talk: Public Relations Essentials All Pros Should Know"- MVW Communications

In episode 186, Coffey talks with Mark Mohammadpour about creating workplace cultures that prioritize employee well-being.They discuss the evolution of workplace relationships post-pandemic and the importance of well-being beyond salary; the cost implications of employee turnover; the four essential workspaces needed for modern employees (office, home, social spaces, and nature); the importance of having clear purposes for in-office work requirements; how to measure and improve employee well-being across physical, mental, career, community, and financial dimensions; the critical role of consistent communication throughout the employee journey; the value of understanding customer needs when making workplace decisions; the importance of benefits awareness and usage in employee satisfaction.Good Morning, HR is brought to you by Imperative—Bulletproof Background Checks. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com. If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com. About our Guest:Mark Mohammadpour, APR, Fellow PRSA (he/him): After spending his communications career leading award-winning programs for Adobe, Microsoft, and the U.S. Army, and after losing and keeping off 150 pounds over the last 15 years, Mark founded Chasing the Sun to empower people to shine. Chasing the Sun helps companies design their Culture of Well-being so they can retain healthy employees and create a healthy bottom line. The funniest person he knows is his incredible wife, Christine, and he'll talk to you all day about his love for soccer, Peloton, and their sweet labradoodle Molly. Learn more about Mark and Chasing the Sun in his intro video reel.Mark Mohammadpour can be reached at https://www.chasingthesunpdx.com/ https://www.linkedin.com/in/markmohammadpour/About Mike Coffey:Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher.In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business.Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.Imperative has been named a Best Places to Work, the Texas Association of Business' small business of the year, and is accredited by the Professional Background Screening Association. Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community.Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year. Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas' 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee.Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week.Mike and his very patient wife of 28 years are empty nesters in Fort Worth. Learning Objectives:Implement a three-part approach to assess organizational wellness by examining benefits usage data, conducting work stream-specific surveys, and holding focused employee conversationsCreate purposeful in-office experiences that provide unique value different from remote work, particularly for activities like brainstorming and professional developmentDevelop clear, consistent communication strategies throughout the employee journey to ensure understanding of company decisions, benefits, and growth opportunities

Bill Swanger, APR, Fellow PRSA, the founder of William Swanger Communications, shares a number of important ethical issues, including: 1) Why it is important to ethically address financial mistakes and clarify misunderstandings 2) Ethically navigating paid and unpaid content

In this episode of BetterPR, we dive into one of the most crucial aspects of public relations: ethics and advocacy. Join host Kathie Taylor, APR, as she sits down with Alison Gaulden, APR, Fellow PRSA, a seasoned public relations professional and professor at the University of Nevada, Reno's Reynolds School of Journalism, to explore how ethical PR practices can elevate both your career and your clients. As PR practitioners, we're responsible for being champions of transparency and integrity in a world flooded with misinformation. Alison breaks down the PRSA Code of Ethics, sharing how it guides our work, helps us navigate ethical dilemmas, and builds trust with clients and the public. From the importance of transparency in communication to the value of becoming an accredited PR professional (APR), this conversation is packed with insights that will help you advance your ethical standards in the field. Whether you're a seasoned PR professional or new to the industry, this episode offers valuable takeaways on how to be a stronger advocate for both your clients and the profession. Tune in to learn how ethics and advocacy can set you apart in the ever-evolving world of public relations.

Join Alicia Caracciolo, the 2024-2025 National Vice President of Events and Fundraising, and Kelly Davis, APR, Fellow PRSA, the University of South Carolina PRSSA Chapter Faculty Advisor, while they discuss the lessons learned from hosting multiple District Conferences. In this episode, Alicia and Kelly talk about the experience students gain from learning how to host these events, the creativity you can bring to a District Conference, and some of the processes to get there. If you or your Chapter are interested in hosting a District Conference, this is the episode for you!   Additional Information:    To learn more about District Conferences: District Conferences | Network With Local PR Pros | PRSSA | PRSA   To apply to host a Spring 2025 District Conference: PRSSA Spring 2025 District Conference — Hosting Application   To connect with Alicia, Vice President of Events and Fundraising ‘24-25:  vpevents@prsa.org  Alicia Caracciolo | LinkedIn   To connect with PRSSA National:  Facebook X (formerly Twitter)  Instagram LinkedIn   To connect with Ro Lane, Vice President of Brand Engagement ‘24-25: vpbrandengagement@prsa.org Ro Lane | LinkedIn

Dianne Danowski Smith, APR, Fellow PRSA is interviewed by Barbara Stachurska, PRSSA National Vice President of Brand Engagement. Danowski Smith shares her professional journey leading to owning a PR agency - Publix Northwest and provides insight into how PRSA membership impacted her life and career. 

An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and the current Board Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape. Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast

 Barbara Kerr,   APR, Fellow PRSA, is an award-winning journalist, public relations leader, and actress whose career has taken her across the United States and around the world. Journalism, communications and public relationsAn Emmy-nominated reporter as well as an anchor, producer and news director at network television affiliates in Ohio and Maryland, Barbara Kerr was named “Achiever of the Year” by the Dayton Chapter of American Women in Radio and Television. In 2019, she was inducted into the Dayton (Ohio) Area Broadcasters Hall of Fame.As a communications and media advisor for government, business, public and nonprofit organizations, she has worked nationally in cities including New York City, San Francisco, Portland, Milwaukee and Washington, D.C. as well as internationally in Bulgaria, Hong Kong and the Philippines. Her honors include the “Leading Change Award” from the Southeastern Wisconsin Chapter of Women in Communications as well as recognition from the Hermes Creative Awards, MarCom Awards and the National Council for Marketing & Public Relations. As a member of PRSA's Portland Metro Chapter (now part of PRSA Oregon), Kerr served as chapter president in 2014, having previously served as vice president of member services and vice president of member communications. In 2016, she received the chapter's William W. Marsh Lifetime Achievement Award.  In 2015, she was inducted into the PRSA College of Fellows. She served in multiple roles on the College of Fellows Executive Committee, including secretary-treasurer, vice chair and chair.  With a passion for stories about people and the arts, she has served as a freelance writer for the Desert Sun, a daily news outlet serving the Coachella Valley, and for other regional organizations. TheaterBarbara Kerr's lifelong love of theater began in the first grade and has continued throughout her life.  She has appeared in regional productions from New York City to San Francisco and in Canada and Greenland. In the Coachella Valley, she has been proud to perform with The Bent Theatre, Desert Ensemble Theatre and RJ Art Theatrical Productions. She received rave reviews for her performance in the one-woman play, Shirley Valentine. Her dramatic credits includeThe Lion in Winter (Eleanor of Aquitaine), Agnes of God (Mother Superior and Dr. Livingstone), Hamlet (Gertrude), Wit (Dr. Vivian Bearing), The Sisters Rosensweig (Sara), Crumbs from the Table of Joy (Gerte), The Guys (Joan), Moon Over Buffalo (Charlotte Hay), Separate Tables (Anne/Sibyl), Talley's Folly (Sally Talley), and Monday After the Miracle(Anne Sullivan Macy).  She has performed in comedies including It's Only A Play (Julia Budder), The Importance of Being Earnest (Lady Bracknell), Moon Over Buffalo (Charlotte Hay), A Midsummer Night's Dream (Helena) and Plaza Suite(Karen/Muriel/Norma). Her musical credits include Gypsy (Rose), Mame (Mame), Follies (Phyllis), Company (Joanne), Anyone Can Whistle (Cora and Fay), Anything Goes (Reno), Annie (Miss Hannigan), A Little Night Music (Charlotte), The Most Happy Fella (Cleo), Bye Bye Birdie (Rosie), Applause (Margo), Lady in the Dark (Liza), and musical tributes to Stephen Sondheim, Cole Porter, George Gershwin, Rodgers and Hart, Kurt Weill and Sir NoëlCoward.To contact Barbara:  barbararkerr@hotmail.comOpening and closing music courtesy the very talented Zakhar Valaha via Pixabay.To contact Wilkinson- email him at BecomingWilkinson@gmail.com

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when people were most likely to listen.In this episode we speak with the chair of the Public Relations Society of America (2023) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue to evolve. Listen For: 5:22 The adoption and perception of AI tools7:13 Ethical considerations in AI12:10 The evolution of the PR professional15:29 The future of PR and professional communicationsGuest: Michelle Egan, APR, Fellow PRSA, 2023 PRSA ChairLinkedIn | Facebook |Instagram | X | PRSA | PRSA Code of EthicsRead Michelle's editorial “How Important is it for Your Organization to Have a Code of Ethics?”Rate this podcast https://ratethispodcast.com/storiesstrategiesLeave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we're on Threads under Stories and StrategiesRequest a transcript of this episodeSupport the show

The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Rosanna Fiske.

On this episode of Advice from a Call Center Geek, we bring together two of my passions, customer experience, and the blockchain. Shelli Ryan, APR, Fellow PRSA the founder/principle of the CX Block Chain Institute which is the worldwide authority focused on fulfilling blockchain for the CX (customer experience) industry talks about implementing the blockchain into your contact center and CX environment.  Not only how to do it, but why you need to do it.You know I love talking blockchain, web3, and NFTs, especially with how they relate to CX. There is no better person in the world to speak about this. This is a top 5 all-time ACG episode!If you are looking for USA outsourced customer service or sales support, we here at Expivia would really like to help you support your customers.Please check us out at expiviausa.com, or email us at info@expivia.net!Follow Tom: @tlaird_expiviaJoin our Facebook Call Center Community: www.facebook.com/callcentergeekConnect on LinkedIn: linkedin.com/in/tlairdexpivia/Follow on TikTok: https://www.tiktok.com/@callcenter_geekLinkedin Group: https://www.linkedin.com/groups/9041993/Watch us: Advice from a Call Center Geek Youtube Channel

This might be the most abstract question I've ever asked on Quick Hits.   There is something about living a meaningful life that should be decided after you've finished living it.   But life having meaning feels more like a real time, right now, as we are living it thing.   I wondered if maybe I'd jumped the philosophical shark but Philip Tate, APR, Fellow PRSA, Alexi Bracey and Tim Hawkes were game to have this esoteric conversation with me.   What do you think? What does it mean for life to have meaning and how do you know if yours does? Connect with the panelists: Alexi Bracey: https://www.linkedin.com/in/alexi-bracey-34935a7/ Tim Hawkes: https://www.linkedin.com/in/timhawkes/ Philip Tate: https://www.linkedin.com/in/philiptateaprfellowprsa/ Dr Robyn Odegaard: https://www.linkedin.com/in/robynodegaard/ Want a summary of the Quick Hits I post every week, plus the links to the LinkedIn pages of each of the panelist to show up in your in-box every week? Just let me know where to send it: https://drrobynodegaard.com/quick-hits-notifications/   #QuickHits are designed to exercise your brain by letting you listen in on an unscripted conversation to get other people's thoughts on pertinent subjects. If you would like to join a conversation or have a topic you would like to hear discussed, please message me. https://www.DrRobynOdegaard.com   #inthemoment #meaningfullife  

On this episode, "The Professor" Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. Where is the balance? When should company leadership speak up and when should they avoid interaction? Let's talk about it. Listen/Stream/Watch/Subscribe to the podcast at https://bit.ly/SGPodListen

Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including: 1) What to do when you are uneasy with your company's growth strategy? 2) Why organizations should worry less about filtering people's comments on social channels and trust the people doing the work? 3) Where can Higher Ed improve?

An honest conversation about DE&I A high-level introduction to what you will hear and learn during the PRSA Sierra Nevada Chapter's program – a conversation about DEI and its role in your career, your community and the world around you. Speakers Dr. Felicia Blow, APR, and PRSA National Chair. Dr. Blow is an award-winning leader with extensive organizational, fundraising, strategic planning, leadership and management experience. With a 30-year career spanning work in Manufacturing, Waste Management and Environmental Services, Telecommunications; and Higher, Dr. Blow currently serves as Associate Vice President for Development at the renowned historically black institution Hampton University. At Hampton, Dr. Blow led the university's $150 Million Dream No Small Dreams II Campaign as its campaign director. That campaign concluded in 2019 and exceeded its goal of raising more than $166 million in support of university priorities.  She also has earned the Accredited in Public Relations credential, by PRSA. Dr. Blow earned her Bachelor's degree in Mass Media Arts from Hampton University; her Master's in Business Administration degree from Strayer University; and her Doctorate in Higher Education Administration from Old Dominion University. Vanessa Vancour is a strategist and founder of Vancourage, bilingual storytelling and strategic consulting firm for brands, organizations, and people who are deeply committed to amplifying diverse voices and doing things differently. Vanessa is a born storyteller, bilingual editorial consultant, and Latinx marketer who's committed her 16-year career to bring diverse narratives—and meaningful conversations— to every newsroom, classroom, and ad-agency boardroom she's been a part of. Hosted by Ronele M. Dotson, APR, Fellow PRSA, president and founder of RAD Strategies, a native Nevadan and consumer of all things communications and marketing. Celebrating 20 years of business, Ronele brings more than 30 years of experience – dedicated to ensuring the highest level of engagement with clients and the profession while leading with compassion. A respected regional and statewide community leader, Ronele has received several awards of excellence from her local PRSA chapter and the local American Marketing Association; she is also a PRSA Bronze Anvil recipient. She was inducted into the PRSA College of Fellows in 2020.

Kena Lewis APR, Fellow PRSA, the Senior Director of Public Affairs and Media Relations at Orlando Health. discusses several important ethics issues, including: 1) What to do ethically when your boss is the problem 2) The ethical challenges of online identity 3) The most important ethics priority for healthcare communicators 4) How do you balance safeguarding confidences with transparency and honesty?

"The Professor" Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a critical need. You don't need to be an expert yourself, but you do need to keep your marketing and PR team in control of social media. Not just outward messaging but also social listening, brand relations and in worse-case scenarios: crisis communication. Pritch discusses various potential crisis communication issues and the tools you might suggest your in-house or 3rd party communications team utilizes for keeping aware of your online reputation and possible brand-damaging social posts. Many of the tools referenced in this episode can be found in the article 17 Best Social Media Analytics Tools For 2022: Reporting Made Easy by Adam Connell on Blogging Wizard https://bloggingwizard.com/social-media-analytics-and-reporting-tools/ Listen/Stream/Watch Subscribe to the podcast https://bit.ly/SGPodListen

Jamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including: 1) How to successfully advocate for transparency 2) How to protect your company's reputation when other similar brands are having ethics failures 3) Why we need to keep ethics front and center

On this BONUS 5th Wednesday of the Month episode, Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice. We examine hot takes on adding an "inflation surcharge" to bills as a type of tax and if journalists should take PR jobs.The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you never miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

Joining me in this week's episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including: 1) What to do when a client asks you to hide their identity as part of a coalition 2) Why we need top to turn the mirror on ourselves 3) The growing challenge of malformation 4) How to make sure your employees understand how you value ethics

We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility. “The Professor” Pritch Pritchard, APR & Fellow PRSA breaks down our favorite expert advice for incorporating decency and civility in business relationships. The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration, please visit https://thegoldinggroup.com/contact-us/

Dr. Juan Meng, the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA, an Associate Professor and Graduate Program Director at Baylor University, share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals.

On Ep143, "The Professor" Pritch Pritchard, APR & Fellow PRSA breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News' (link below). We agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in 2022. Original Article: https://www.forbes.com/sites/forbescommunicationscouncil/2020/08/25/16-business-strategies-for-dealing-with-fake-news/?sh=21d1a4d453e8 Listen/Watch/Stream/Subscribe: https://bit.ly/SGPodListen The Golding Group Strategic Growth Podcast (formerly known as the #NeoMarketing podcast) offers real-world advice, expert analysis and smart success strategies for entrepreneurs, investors, decision-makers and business leaders. Make sure to subscribe, so you ever miss an episode. Please tell a friend, leave a review and engage with us on social media. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode. 1. We are changing the name of this podcast. What will the new name be? You have to listen to find out. 2. Inspired by advice from Gary Vaynerchuk, we will be adding a lot more interviews with business leaders and decision-makers. 3. We will be starting a new series where we diagnose and then triage a business problem for a business owner or investor. Real advice for real problems of a real business. After 140 episodes of the #NeoMarketing Podcast, it's time for a change. This is the last episode using the original podcast title. Future episodes will have the same content, with the additions mentioned previously, but under a new name that better reflects our professional practice in 2022 (and beyond). On this podcast series, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Ellen Crane, APR, Fellow PRSA. founder of Women Elevated, addresses a number of important ethics issues, including: 1) What to do when your ethical values diverge from your employer's values? 2) How can old school strategies  counter disinformation

"The Professor" Pritch Pritchard, APR & Fellow PRSA is taking a deep dive into the scourge of modern communications: Misinformation, Malinformation and Disinformation. We identify, define and discuss the different types of media manipulations prevalent in today's 24/7 global media mix. Misinformation is false, but not created or shared with the intention of causing harm. Disinformation is deliberately created to mislead, harm, or manipulate a person, social group, organization, or country. Malinformation is based on fact, but used out of context to mislead, harm, or manipulate. Pritch references the disinformation literacy resources of PRSA: http://voices4everyone.prsa.org/disinformation/disinformation-literacy/ To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

We're discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of delegation for success. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe Pritch was inspired to talk about delegation as a leadership skill after reading Leadership: The Importance of Knowing How to Delegate by Brett & Kate McKay https://www.artofmanliness.com/career-wealth/leadership/leadership-the-importance-of-knowing-how-to-delegate/ so check out that article as well. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

An old idea that's very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in '22 based on an article written in the 1980's by Pritch's dad (an original "Mad Man" advertising pro): Pritchard Jr, H. O. "A Member's Lifetime Value: Seeing Member Acquisition as an Investment in Your Organization's Future." Association Management 36.6 (1991): 35-39. There is huge profitability in retaining clients instead of constant attraction, thus lifetime value of repeat business along with recommendations, endorsements and (potential) brand evangelist. We break down the why, how to execute, measurement, budgeting and management of creating lifetime value as an investment, not an expense. 00:00 From expense to investment 00:39 Intro 02:42 The longer they stay, the more value created 06:48 Evaluation of your product/service/program offering 08:30 The answer isn't always "just charge more" 11:00 Value added 14:50 All based on research of what's valuable to your audience 16:50 Profitable and sustainable On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

New for '22 our predictions of essential and impactful business trends for 2022 - NOT new normal, just normal business in the new year. 1. Because of Covid: The Great Resignation and Consumer Experimentation 2. Continuing Trends: Niche Inside a Niche 3. The Opportunity: Data Activation (More In A Future Episode) 4. What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version possible to get his business off the ground. That's what we did for him and we hope to do for you with this episode. His 800 pages instruction manual had 798 too many pages. Everything necessary was on the first two pages: Brand, Products & Services, SWOT, Audience, Advertising (all of it), Public Relations, Sales. We break all of these segments down to simple, easiest-to-understand action plans. 05:00 It was all on the first two pages 10:38 Brand + Product/Service DIFFERENTIATION #1 13:37 POSITION vs. competition #2 20:41 Target AUDIENCE #3 24:54 SET and MEET EXPECTATIONS #4 29:50 FOCUS on most effective channel(s) first #5 On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski’s “Profiles in Failure” list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of “what not to do” examples. “Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble.” Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/ NBC NEWS: Michigan’s AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207 On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips: Hot mics and cameras When an interview starts and ends Your words up in lights  It's OK to say "I Don't Know" when you don't On The Record On Background  Off The Record  NEVER Spin Perception is reality  Always tell the truth Speak in personal terms Never argue  Never Let an S.O.B. know... On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA  discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond). On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process. 01:16 Civility 01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission and Value Statements 02:58 Public (foul) language 04:30 Honesty (do we have to actually say this?!?) 05:26 Volume and tone 08:20 Do the right thing 09:02 The Golden Rule 09:30 Tossing candy wrappers on other people's lawn 10:27 Gary V. says "don't tear down other people's buildings" 11:53 Zero cost to a Code of Conduct 12:46 Start with the basics 13:31 Corporate culture On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

In this episode, we talk with Cheryl Procter-Rogers about her article Disrupting the Disruptors...A Controversial look at AI, ROI and blurred lines.With more than 37 years-experience in the public relations and business arena, Cheryl Procter-Rogers, APR, Fellow PRSA, is currently a PR Strategist and Executive Coach, A Step Ahead PR Consulting and Coaching, a global consulting practice.  She counsels clients in the areas of crisis communications, strategic planning, business strategy, special events, internal communications and media relations strategy.Watch the full interview by clicking here.LinkedIn: https://www.linkedin.com/in/cherylprocterrogers/

Anette visits with her friends, Carol Scott and Dr. Manuel Gonzales, both leaders in the world of Texas Community Colleges and the Community College Association of Texas Trustees. Manny is the CCATT Director and Carol is board president, a board Anette is honored to also serve on. A great discussion! Find their bios below. Carol A. Scott, APR, Fellow PRSA is chairman of the Community College Association of Texas Trustees board.Carol was first elected to the Del Mar College Board of Regents in November of 2014 and re-elected in 2020. She is serving her second term as DMC Board Chair.Carol is a public affairs consultant from Corpus Christi serving a variety of business sectors including energy, manufacturing, refining, financial, retail and government. She is a member of the Public Relations Society of America's College of Fellows and received PRSA's Paul M. Lund Public Service Award.Carol is a graduate of Texas A&M University – Kingsville. She is past president of the Javelina Alumni Association, serves on the President's Leadership Council and is a Distinguished Alumni from the University. Previously she was elected to the Corpus Christi Independent School District Board of Trustees and served three terms as president of the board. She is a past president or chairman of the Texas Public Relations Association, Corpus Christi Chamber of Commerce, League of Women Voters, and the Arts Council among others. She is a graduate of Leadership Corpus Christi and Leadership Texas.Dr. Manuel Gonzalez serves as Director for the Community College Association of Texas Trustees (CCATT), a membership organization representing more than 400 elected trustees and regents across the state's 50 public community college districts. Dr. Gonzalez builds trustee and regent capacity through professional development, supporting CCATT's leadership and committees, and engaging CCATT members with legislative issues and strategies coordinated by the Texas Association of Community Colleges (TACC). Prior to joining CCATT, Dr. Gonzalez served as Senior Institutional Support Consultant and Project Success Operations Lead for Trellis Company where he supported a portfolio of under-resourced 2-year and 4-year Minority-Serving Institutions across the south/southeast region. Dr. Gonzalez's career includes work for the University of Texas at Austin, the Texas House of Representatives, and the White House Domestic Policy Council. Dr. Gonzalez holds a baccalaureate degree from Trinity University, an M.Ed. in College & University Personnel Administration and Ph.D. in Higher Education Leadership & Policy, both from the University of Texas at Austin. During his higher education academic career, Dr. Gonzalez received several graduate fellowships to support his studies, along with various recognitions commending his scholarship. In his free time, Dr. Gonzalez enjoys spending time with his wife Andrea and their three young children, watching his favorite teams (Chicago Cubs & San Antonio Spurs), and weightlifting.

On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021. BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their core values and to engage in discussion on topics that matter. We invite all to honor and celebrate women who live out their personal missions boldly, who challenge and break the molds set before them. We are honored to sponsor the Woman Of Integrity Award at the Revere & Revel event. RSVP today and book your calendars for this all-inclusive conference. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer  Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion. Reference: https://en.wikipedia.org/wiki/Friedman_doctrine. The pair also discuss the Top 4 Corporate Social Responsibility (CSR) Trends To Watch In 2021. Reference article: https://everfi.com/blog/community-engagement/corporate-social-responsibility-trends. On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. https://bit.ly/NeoMarketingSubscribe. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast: iTunes https://bit.ly/TheGoldingGroup Videos on YouTube https://bit.ly/GoldingGroupYouTube Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration https://thegoldinggroup.com/contact-us/

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Lynn Appelbaum. Lynn is one of the great PR educators of our times.  As head of the City College of New York Ad/PR program, which she largely built as its head for more than twenty years, she has spawned a generation of diverse PR professionals entering our industry.  In this PR Masters Podcast, Lynn shares her views on diversity, the threat of burn out, the way PR has changed and grown – and above all how the training of our aspiring professionals has helped shape the PR profession.  Lynn was PR director of “The Today Show” before joining CCNY as its first professor of public relations and brings the perspective of both a practitioner as well as an educator.  Lynn is a familiar face in PRSA, PRSA-NY and the PRSA Foundation.  You won't want to miss what she has to say.   About Our Guest Lynn Appelbaum, APR, Fellow PRSA, has over 30 years' experience as a public relations professional and educator, working in public and private sectors in media relations, strategic planning and communications. Through her research and advocacy for her students, she is a long- time proponent of fostering diversity within the PR profession. Lynn joined the City College of New York faculty in 1993 as professor in the Advertising and Public Relations in the Department of Media & Communication Arts.  As Ad/PR program director (2001-2016), she built a highly competitive program with 200 majors. She created significant scholarship opportunities for talented students, in addition to building strong relationships with leading agencies for student internships and entry-level hires. She is a founding faculty member of CCNY's master's degree program in Branding and Integrated Communications (BIC), which launched in 2013. Lynn organized CCNY's first PRSSA chapter in 1996 and served as faculty advisor for 20 years. In 2008, she received The City College Alumni Association's Faculty Service Award and CCNY honored her in 2014 by creating a scholarship in her name. Lynn retired from CCNY in January 2021. She continues to mentor students and young professionals independently, and through the CO OP Apprentice Program. A strong advocate for diversity, equity and inclusion in PR, Lynn co-authored a national study in 2014 (with Dr. Frank Walton) on the experiences of young black and Hispanic PR professionals in the workplace, funded by a PRSA Foundation grant.  The study updates her 2004 research (with Dr. Rochelle Ford) on diversity in the PR profession. She has written about mentoring and crisis communications for PRSA's Strategist and Tactics and is co-author of a textbook chapter on global corporate reputation.  Prior to coming to City College, Lynn was Press Manager for NBC News Today show, Director of Public Affairs for The Cooper Union for the Advancement of Science and Art, and Marketing Director of Merkin Concert Hall. Other clients have included MSNBC, The New York Public Library, Lighthouse International, New York Road Runners Club and Hudson Guild Settlement House. Lynn served on the PRSA Foundation Board of Directors (2014-17) and has held director posts for PRSA's national board (2008-10), and on PRSA NY's Board of Directors, where she chaired the committee for New York metro-area PRSSA chapters. In 2015, she was honored by PRSA as Outstanding Educator of the Year and with PRSA-NY's President's Award. Lynn is the recipient of the 2016 HPRA BRAVO Award for her contributions as an educator to promote inclusivity in the PR profession and is the recipient of PRSA-NY's 1999 ...

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Lynn Appelbaum. Lynn is one of the great PR educators of our times.  As head of the City College of New York Ad/PR program, which she largely built as its head for more than twenty years, she has spawned a generation of diverse PR professionals entering our industry.  In this PR Masters Podcast, Lynn shares her views on diversity, the threat of burn out, the way PR has changed and grown – and above all how the training of our aspiring professionals has helped shape the PR profession.  Lynn was PR director of “The Today Show” before joining CCNY as its first professor of public relations and brings the perspective of both a practitioner as well as an educator.  Lynn is a familiar face in PRSA, PRSA-NY and the PRSA Foundation.  You won't want to miss what she has to say.   About Our Guest Lynn Appelbaum, APR, Fellow PRSA, has over 30 years' experience as a public relations professional and educator, working in public and private sectors in media relations, strategic planning and communications. Through her research and advocacy for her students, she is a long- time proponent of fostering diversity within the PR profession. Lynn joined the City College of New York faculty in 1993 as professor in the Advertising and Public Relations in the Department of Media & Communication Arts.  As Ad/PR program director (2001-2016), she built a highly competitive program with 200 majors. She created significant scholarship opportunities for talented students, in addition to building strong relationships with leading agencies for student internships and entry-level hires. She is a founding faculty member of CCNY's master's degree program in Branding and Integrated Communications (BIC), which launched in 2013. Lynn organized CCNY's first PRSSA chapter in 1996 and served as faculty advisor for 20 years. In 2008, she received The City College Alumni Association's Faculty Service Award and CCNY honored her in 2014 by creating a scholarship in her name. Lynn retired from CCNY in January 2021. She continues to mentor students and young professionals independently, and through the CO OP Apprentice Program. A strong advocate for diversity, equity and inclusion in PR, Lynn co-authored a national study in 2014 (with Dr. Frank Walton) on the experiences of young black and Hispanic PR professionals in the workplace, funded by a PRSA Foundation grant.  The study updates her 2004 research (with Dr. Rochelle Ford) on diversity in the PR profession. She has written about mentoring and crisis communications for PRSA's Strategist and Tactics and is co-author of a textbook chapter on global corporate reputation.  Prior to coming to City College, Lynn was Press Manager for NBC News Today show, Director of Public Affairs for The Cooper Union for the Advancement of Science and Art, and Marketing Director of Merkin Concert Hall. Other clients have included MSNBC, The New York Public Library, Lighthouse International, New York Road Runners Club and Hudson Guild Settlement House. Lynn served on the PRSA Foundation Board of Directors (2014-17) and has held director posts for PRSA's national board (2008-10), and on PRSA NY's Board of Directors, where she chaired the committee for New York metro-area PRSSA chapters. In 2015, she was honored by PRSA as Outstanding Educator of the Year and with PRSA-NY's President's Award. Lynn is the recipient of the 2016 HPRA BRAVO Award for her contributions as an educator to promote inclusivity in the PR profession and is the recipient of PRSA-NY's 1999 Dorf Mentoring Award.  She holds a BM from Ithaca College and MA in Arts Administration from Indiana U...

During last week's episode (episode 72), we focused on seven steps to secure professional development funding in your School PR role. This week, we're following that up with a list of opportunities for learning! Some are free, some are paid, but all will help you keep up with the ever-changing world of public relations and communications!IN THIS EPISODE, JANET SHARES:Her personal journey of professional development that continues todayThe many advantages of joining organizations like NSPRA & PRSAWhy a school communicator should consider the Accreditation in Public Relations (APR)How to find time for learning in a career that is already so demandingSPECIAL GUESTJanet Swiecichowski, APR, Fellow PRSAVice President at CELFollow Janet on Twitter: @jswitchEmail her at janet@celpr.com Business Website: https://www.celpr.com/ Twitter: https://twitter.com/CELcreative USEFUL INFORMATIONBook a free virtual meeting with Janet - click here!National School Public Relations Association: https://www.nspra.org/Find state chapters of SPRA here: https://www.nspra.org/nspra-chaptersLearn more about Accreditation in Public Relations (APR): https://www.nspra.org/professional_development/accreditationPublic Relations Society of America (PRSA): https://www.prsa.org/Janet's Masters program: https://hsjmc.umn.edu/graduate/degree-programs/professional-ma-strategic-communication Janet's Doctoral program: https://rossieronline.usc.edu/doctorate/edd-online/ Free Certifications:Mind Valley - a focus on wellbeingGoogle CertificationsHubSpot CertificationsSemRush Academy CertificationsMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid. Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast https://bit.ly/NeoMarketingGP Podchaser https://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict YouTube https://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

We are here to debunk that old phrase, “Those who can't do, teach.” Our guest, Kelly Davis, MMC, APR, Fellow PRSA is proof that those who know, teach. Kelly is a public relations instructor and the head of the public relations sequence in the University of South Carolina School of Journalism and Mass Communications. Before that, she spent more than twenty years in public relations, where she developed expertise in strategic communications planning, brand development, issues management and grassroots advocacy. Her professional experience includes positions in the corporate, government, nonprofit and agency sectors. She is also a solo at heart, having owned one of South Carolina's most decorated independent public relations agencies, Davis Public Relations and Marketing, for more than a decade. In 2020, Kelly was inducted into the prestigious PRSA College of Fellows. We are so happy that she is joining us today for a conversation about her career path and the future of PR. We'd love to hear your feedback. Share with us at www.soloprpro.com.

We’re discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America's Crisis Guru® when briefing the boss for crisis management or regular communications. “The Professor” Pritch Pritchard, APR and Fellow PRSA breaks down each step, how to use it and (most importantly) how to get the best results when communicating with your boss, the CEO or anyone in charge. The full 6 step, 450-word format Three Minute Drill: https://www.e911.com/three-minute-drill/ Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreaker https://www.spreaker.com/user/thegoldinggroup Google Podcast http://bit.ly/NeoMarketingGP Podchaser http://bit.ly/NeoPodchaser Pod Link https://pod.link/1275659816 Deezer http://bit.ly/NeoPodDeezer Podcast Addict http://bit.ly/NeoPodAddict YouTube http://bit.ly/GoldingGroupYouTube On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/ + Let's engage! Follow us: Twitter https://twitter.com/GoldingGroup @GoldingGroup Facebook https://www.facebook.com/StrategicBusinessGrowth LinkedIn https://www.linkedin.com/company/the-golding-group Instagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup

Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including: 1) How to handle a reporter friend asking you to disclose confidential information 2) Best practices in internal communication ethics 3) What ethics challenge spans the past, present and future?

Janelle Guthrie, APR, Fellow PRSA, the communication director for the Building Industry Association of Washington, discusses a number of important ethics issues, including: What to do when you realize you have given out false information and admitting it will hurt What to do when someone calls you a liar How to ethically work through difficult situations Why Voices4Everyone is the solution to our next ethics challenge

HMA Public Relations is a full-service marketing communications and public relations agency. Founded in 1980, they are the oldest continuously operating PR firm in Arizona and celebrated their 40th year in 2020.  HMA Public Relations' capabilities are not limited to any industry, nor bound by geographic boundaries. In addition to their headquarters office in Phoenix, they are a founding member of the Public Relations Global Network, a comprehensive network of independent public relations firms around the globe. They are active members in the Public Relations Society of America's Counselors Academy, furthering a network of professionals across the country. Visit them online athttps://hmapr.com/ ( )https://hmapr.com (https://hmapr.com)  Scott Hanson, APR, Fellow PRSA, is president of HMA Public Relations. He has been with the firm since 1986. Recognized as an industry leader, he is among only 550 PR practitioners to be admitted to the Public Relations Society of America's distinguished College of Fellows and among only 20 percent of PR practitioners nationwide to have earned his Accredited in Public Relations certificate from the PRSA. He is also the author of “Who Is Gym?” an Arizona history book that captures the fascinating stories about the names behind high schools and their sports venues, and “What's Your Number?” a book about the stories behind the retired numbers at Arizona's high schools. Connect with Scott Hanson onhttps://www.linkedin.com/in/scotthansonapr ( LinkedIn) and https://twitter.com/hanner66 (Twitter).  Abbie S. Fink is vice president/general manager of HMA Public Relations and has been with the firm since 1993. Her varied marketing communications background includes skills in media relations, digital communications/social media strategies, special event management, community relations, issues management and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Fink is often called upon to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, issues/crisis communications and special events management. Connect with Abbie Fink onhttps://www.linkedin.com/in/abbiesfink ( LinkedIn),https://twitter.com/AbbieF ( Twitter), andhttps://www.instagram.com/abbiesfink/ ( Instagram).  Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B online radio station and podcast studio in Arizona. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.”

Ann interviews Dr. Marlene Neill, APR, Fellow PRSA from Baylor University where she is an Associate Professor & Graduate Program Director of Journalism, Public Relations and New Media about her new book "PR Women with Influence".https://www.amazon.com/Women-Influence-Leadership-Challenges-Scholarsourcing/dp/1433165104@roguemedianetwork @keepwacoloud @thewacoanspodcast @actlocallywaco @bluezvilleshow @oniichanproductions @whatsyourexcusepodcast @anoriginaloutlaw @know_waco @tragedyplustimeeverythingsfine @privatehiphoppodcast @bythecover_pod @vhstrackers @keepupwithbrowns @Americancocktailpodcast @centraltexaslivingkxxv @tunezntea @arcaderaiders @wacoaxecompany @wacopedaltours @wacoescaperooms @nexusesportsevents @spotify @itunespodcast @xblkxsheepx @shoponfranklin#KnowWaco #waco #wacotexas #wacotown #wacotx #pod #podcast #podcasting #podcaster #podcastnetwork #podcasts #podcastlife #podcaster #podcastersofinstagram #podcastshow #Podcastlove #podcastaddict #spotify #stitcher #itunes #google Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. Today's episode will include insights from Tom Hoog, Fellow PRSA and vice chairman of H+K Strategies. I had a chance to catch up with Tom at the North Carolina Public Relations Society of America conference, where we were both keynote speakers. Tom was speaking to the group about “understanding and motivating today's workforce.”

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This podcast features a panel discussion on ethical practice for public relations professionals, held at the National Constitution Center in Philadelphia on September 20, 2007. The program was sponsored by the Philadelphia Chapter of the Public Relations Society of America. Panelists were: Christopher Bauer, president of Bauer Ethics Seminars Former Philadelphia Managing Director Phil Goldsmith of Goldsmith Kahn and Associates Dave Frankel of Montgomery, McCracken, Walker & Rhoads, LLP David Kirk, APR, Fellow PRSA, President of The PR Guy, Inc. Moderating the panel was Jonathan Morein, vice president and chief ethics officer, PRSA/Philadelphia. Download the podcast here (76.5 mb stereo MP3 file, 00:55:43 duration). A video podcast of this panel is also available on the PRSA/Philadelphia website and on the Professional Podcasts Video Feed.. Learn more about our new video podcast capabilities. Send comments to steve@professionalpodcasts.com or call our podcast comment line, (US Callers +1-856-861-6146; European Callers, +44 020 7193 6146). Keywords: lubetkin,cherry hill,philadelphia,podcast,prsa,ethics,bauer,kirk,goldsmith,frankel Produced by Professional Podcasts LLC.

We present the third in a series of podcasts discussing the value of the Accreditation in Public Relations (APR) credential to the professional public relations practitioner. These podcasts are produced under the auspices of the Accreditation Marketing Committee of the Public Relations Society of America. Ferne Bonomi, APR, Fellow, PRSA In this podcast, we interview Ferne Bonomi, APR, Fellow, PRSA, principal author of the APR "JumpStart" Coaching program, about the training program's format, expectations, and how it can benefit both candidates for the APR credential and the coaches themselves. Ferne includes tips and suggestions for structuring a JumpStart program at the Chapter level, and for candidates to prepare for the JumpStart program. Download the podcast here (18.7 mb stereo MP3 file, 13:15 duration).