Podcasts about pagemaker

If you've ever marveled at a Linotype machine or debated whether Helvetica is overused, you've likely felt Frank Romano's influence—even if you didn't know it. As the founder of the Museum of Printing and author of nearly 80 books, Romano has spent a lifetime preserving the stories, machines, and ideas that shaped the modern media landscape. From brass matrices to PageMaker, he's witnessed every disruptive shift in how we communicate. And through it all, he's championed one unwavering belief: print is immortal.   Access more at this episode's landing page, at:  https://www.editorandpublisher.com/stories/saving-the-story-of-print-one-linotype-at-a-time-inside-the-museum-of-printing,255266  

On this episode of the Crazy Wisdom Podcast, host Stewart Alsop interviews Tim Bajarin, Chairman of Creative Strategies, Inc., for a fascinating exploration of the evolution of technology. The conversation spans Tim's early career during the dawn of personal computing in the 1980s, historical reflections on pivotal inventions like Gutenberg's printing press, the legacy of Xerox PARC, and the rise of Apple's graphical interface and desktop publishing. They also discuss the human dynamics of innovation, from the tight-knit tech communities of Silicon Valley to parallels with historic institutions like the Royal Society. For more insights into Tim Bajarin's ongoing work, you can explore his articles on Forbes or visit Creative Strategies at creativestrategies.com.Check out this GPT we trained on the conversation!Timestamps00:00 Introduction and Guest Background00:54 Entering the PC Market in the 1980s05:39 Historical Context and Technological Evolution13:21 The Impact of Desktop Publishing24:54 The Role of Historical Knowledge in Technology38:12 The Influence of British Technological Advancements47:30 Conclusion and Final ThoughtsKey InsightsThe Historical Context of Innovation is Crucial for Understanding Technology's Future: Tim Bajarin emphasizes that to forecast the future of technology, one must understand its historical roots. His career as an analyst has been informed by studying transformative moments like Gutenberg's printing press and innovations in the 1800s, including the Royal Society's influence on science and technology. This perspective underscores how historical breakthroughs set the stage for modern advancements.The Birth of Personal Computing Was a Collaborative Effort: Bajarin's entry into the tech industry coincided with the IBM PC launch in 1981. He became one of the first PC analysts, working with companies like Compaq, Dell, and Apple. The development of personal computing was fueled by close-knit communities of engineers and innovators who shared ideas, much like the collaborative environment of historical groups like the Royal Society.Xerox PARC's Innovations Were the Bedrock for Modern Computing: The role of Xerox PARC in shaping today's computing landscape is highlighted as pivotal. Bajarin recounts their invention of the graphical user interface (GUI) and the mouse, which were foundational for Apple's Mac. Although Xerox didn't capitalize on these ideas, their contributions enabled Steve Jobs and others to build the computing paradigms we use today.Desktop Publishing Revolutionized Communication and Creativity: Bajarin predicted the desktop publishing boom, thanks to innovations like Apple's laser printer, PageMaker software, and PostScript technology. These advancements transformed the publishing industry, allowing individuals and small businesses to create professional-quality content, democratizing access to creative tools.Steve Jobs' Return to Apple Marked a Turning Point in Design and Vision: When Steve Jobs returned to Apple in 1997, the company was near bankruptcy. Bajarin describes how Jobs refocused Apple on its core customers, introduced innovative industrial design, and created products like the colorful iMac. This redefined how consumers viewed computers, blending functionality with aesthetic appeal and cementing Apple's market position.The Evolution of Technology is Driven by Both Process and Innovation: Bajarin explains how every major technological leap, from the printing press to the PC, has involved the convergence of innovative devices and refined processes. For instance, advancements in printing presses during the 1800s mirrored the systematic innovations in the tech industry during the 1980s and 1990s.The Role of Community and Networks in Driving Innovation: The episode draws a parallel between the 1980s tech clubs in Silicon Valley and earlier knowledge-sharing networks, such as the letter-writing analysts of Renaissance Italy or the Royal Society. Bajarin illustrates how communities of like-minded individuals, whether in tech or science, have always been instrumental in fostering innovation.

You want more? YOU GOT IT! Plenty of tangents, arts and crafts, and more swear words than usual make this bonus episode go to eleven (apologies to Nigel Tufnel). Further One Crazy Summer discussion, plus we talk about synthesizers, MIDI, PageMaker, organizing your movies nicely on shelves, George Clooney's Up in the Air, packing and moving, murals, paint and emotion, beer can designs, sketchbooks versus laptops, NYC's Strand Book Store, Bill Murray's brother Joel, and if you listen closely you'll hear Jason's pugs barking in the background every so often.

The Mogollon culture was an indigenous culture in the Western United States and Mexico that ranged from New Mexico and Arizona to Sonora, Mexico and out to Texas. They flourished from around 200 CE until the Spanish showed up and claimed their lands. The cultures that pre-existed them date back thousands more years, although archaeology has yet to pinpoint exactly how those evolved. Like many early cultures, they farmed and foraged. As they farmed more, their homes become more permanent and around 800 CE they began to create more durable homes that helped protect them from wild swings in the climate. We call those homes adobes today and the people who lived in those peublos and irrigated water, often moving higher into mountains, we call the Peubloans - or Pueblo Peoples. Adobe homes are similar to those found in ancient cultures in what we call Turkey today. It's an independent evolution. Adobe Creek was once called Arroyo de las Yeguas by the monks from Mission Santa Clara and then renamed to San Antonio Creek by a soldier Juan Prado Mesa when the land around it was given to him by the governor of Alto California at the time, Juan Bautista Alvarado. That's the same Alvarado as the street if you live in the area. The creek runs for over 14 miles north from the Black Mountain and through Palo Alto, California. The ranchers built their adobes close to the creeks. American settlers led the Bear Flag Revolt in 1846, and took over the garrison of Sonoma, establishing the California Republic - which covered much of the lands of the Peubloans. There were only 33 of them at first, but after John Fremont (yes, he of whom that street is named after as well) encouraged the Americans, they raised an army of over 100 men and Fremont helped them march on Sutter's fort, now with the flag of the United States, thanks to Joseph Revere of the US Navy (yes, another street in San Francisco bears his name).  James Polk had pushed to expand the United States. Manfiest Destiny. Remember The Alamo. Etc. The fort at Monterey fell, the army marched south. Admiral Sloat got involved. They named a street after him. General Castro surrendered - he got a district named after him. Commodore Stockton announced the US had taken all of Calfironia soon after that. Manifest destiny was nearly complete. He's now basically the patron saint of a city, even if few there know who he was. The forts along the El Camino Real that linked the 21 Spanish Missions, a 600-mile road once walked by their proverbial father, Junípero Serra following the Portolá expedition of 1769, fell. Stockton took each, moving into Los Angeles, then San Diego. Practically all of Alto California fell with few shots. This was nothing like the battles for the independence of Texas, like when Santa Anna reclaimed the Alamo Mission.  Meanwhile, the waters of Adobe Creek continued to flow. The creek was renamed in the 1850s after Mesa built an adobe on the site. Adobe Creek it was. Over the next 100 years, the area evolved into a paradise with groves of trees and then groves of technology companies. The story of one begins a little beyond the borders of California.  Utah was initialy explored by Francisco Vázquez de Coronado in 1540 and settled by Europeans in search of furs and others who colonized the desert, including those who established the Church of Jesus Christ of Latter-day Saints, or the Mormons - who settled there in 1847, just after the Bear Flag Revolt. The United States officially settled for the territory in 1848 and Utah became a territory and after a number of map changes wher ethe territory got smaller, was finally made a state in 1896. The University of Utah had been founded all the way back in 1850, though - and re-established in the 1860s.  100 years later, the University of Utah was a hotbed of engineers who pioneered a number of graphical advancements in computing. John Warnock went to grad school there and then went on to co-found Adobe and help bring us PostScript. Historically, PS, or Postscript was a message to be placed at the end of a letter, following the signature of the author. The PostScript language was a language to describe a page of text computationally. It was created by Adobe when Warnock, Doug Brotz, Charles Geschke, Bill Paxton (who worked on the Mother of All Demos with Doug Englebart during the development of Online System, or NLS in the late 70s and then at Xerox PARC), and Ed Taft. Warnock invented the Warnock algorithm while working on his PhD and went to work at Evans & Sutherland with Ivan Sutherland who effectively created the field of computer graphics. Geschke got his PhD at Carnegie Melon in the early 1970s and then went of to Xerox PARC. They worked with Paxton at PARC and before long, these PhDs and mathematicians had worked out the algorithms and then the languages to display images on computers while working on InterPress graphics at Xerox and Gerschke left Xerox and started Adobe. Warnock joined them and they went to market with Interpress as PostScript, which became a foundation for the Apple LaswerWriter to print graphics.  Not only that, PostScript could be used to define typefaces programmatically and later to display any old image.    Those technologies became the foundation for the desktop publishing industry. Apple released the 1984 Mac and other vendors brought in PostScript to describe graphics in their proprietary fashion and by 1991 they released PostScript Level 2 and then PostScript 3 in 1997. Other vendors made their own or furthered standards in their own ways and Adobe could have faded off into the history books of computing. But Adobe didn't create one product, they created an industry and the company they created to support that young industry created more products in that mission.  Steve Jobs tried to buy Adobe before that first Mac as released, for $5,000,000. But Warnock and Geschke had a vision for an industry in mind. They had a lot of ideas but development was fairly capital intensive, as were go to market strategies. So they went public on the NASDAQ in 1986. They expanded their PostScript distribution and sold it to companies like Texas Instruments for their laser printer, and other companies who made IBM-compatible companies. They got up to $16 million in sales that year. Warnock's wife was a graphic designer. This is where we see a diversity of ideas help us think about more than math. He saw how she worked and could see a world where Ivan Sutherland's Sketchpad was much more given how far CPUs had come since the TX-0 days at MIT. So Adobe built and released Illustrator in 1987. By 1988 they broke even on sales and it raked in $19 million in revenue. Sales were strong in the universities but PostScript was still the hot product, selling to printer companies, typesetters, and other places were Adobe signed license agreements.  At this point, we see where the math, cartesian coordinates, drawn by geometric algorithms put pixels where they should be. But while this was far more efficient than just drawing a dot in a coordinate for larger images, drawing a dot in a pixel location was still the easier technology to understand.  They created Adobe Screenline in 1989 and Collectors Edition to create patterns. They listened to graphic designers and built what they heard humans wanted. Photoshop Nearly every graphic designer raves about Adobe Photoshop. That's because Photoshop is the best selling graphics editorial tool that has matured far beyond most other traditional solutions and now has thousands of features that allow users to manipulate images in practically any way they want.  Adobe Illustrator was created in 1987 and quickly became the de facto standard in vector-based graphics. Photoshop began life in 1987 as well, when Thomas and John Knoll, wanted to build a simpler tool to create graphics on a computer. Rather than vector graphics they created a raster graphical editor.  They made a deal with Barneyscan, a well-known scanner company that managed to distribute over two hundred copies of Photoshop with their scanners and Photoshop became a hit as it was the first editing software people heard about. Vector images are typically generated with Cartesian coordinates based on geometric formulas and so scale out more easily. Raster images are comprised of a grid of dots, or pixels, and can be more realistic.  Great products are rewarded with competitions. CorelDRAW was created in 1989 when Michael Bouillon and Pat Beirne built a tool to create vector illustrations. The sales got slim after other competitors entered the market and the Knoll brothers got in touch with Adobe and licensed the product through them. The software was then launched as Adobe Photoshop 1 in 1990. They released Photoshop 2 in 1991. By now they had support for paths, and given that Adobe also made Illustrator, EPS and CMYK rasterization, still a feature in Photoshop.  They launched Adobe Photoshop 2.5 in 1993, the first version that could be installed on Windows. This version came with a toolbar for filters and 16-bit channel support. Photoshop 3 came in 1994 and Thomas Knoll created what was probably one of the most important features added, and one that's become a standard in graphical applications since, layers. Now a designer could create a few layers that each had their own elements and hide layers or make layers more transparent. These could separate the subject from the background and led to entire new capabilities, like an almost faux 3 dimensional appearance of graphics..  Then version four in 1996 and this was one of the more widely distributed versions and very stable. They added automation and this was later considered part of becoming a platform - open up a scripting language or subset of a language so others built tools that integrated with or sat on top of those of a product, thus locking people into using products once they automated tasks to increase human efficiency.  Adobe Photoshop 5.0 added editable type, or rasterized text. Keep in mind that Adobe owned technology like PostScript and so could bring technology from Illustrator to Photoshop or vice versa, and integrate with other products - like export to PDF by then. They also added a number of undo options, a magnetic lasso, improved color management and it was now a great tool for more advanced designers. Then in 5.5 they added a save for web feature in a sign of the times. They could created vector shapes and continued to improve the user interface. Adobe 5 was also a big jump in complexity. Layers were easy enough to understand, but Photoshop was meant to be a subset of Illustrator features and had become far more than that. So in 2001 they released Photoshop Elements. By now they had a large portfolio of products and Elements was meant to appeal to the original customer base - the ones who were beginners and maybe not professional designers. By now, some people spent 40 or more hours a day in tools like Photoshop and Illustrator.  Adobe Today Adobe had released PostScript, Illustrator, and Photoshop. But they have one of the most substantial portfolios of products of any company. They also released Premiere in 1991 to get into video editing. They acquired Aldus Corporation to get into more publishing workflows with PageMaker. They used that acquisition to get into motion graphics with After Effects. They acquired dozens of companies and released their products as well. Adobe also released the PDF format do describe full pages of information (or files that spread across multiple pages) in 1993 and Adobe Acrobat to use those. Acrobat became the de facto standard for page distribution so people didn't have to download fonts to render pages properly. They dabbled in audio editing when they acquired Cool Edit Pro from Syntrillium Software and so now sell Adobe Audition.  Adobe's biggest acquisition was Macromedia in 2005. Here, they added a dozen new products to the portfolio, which included Flash, Fireworks, WYSYWIG web editor Dreamweaver, ColdFusion, Flex, and Breeze, which is now called Adobe Connect. By now, they'd also created what we call Creative Suite, which are packages of applications that could be used for given tasks. Creative Suite also signaled a transition into a software as a service, or SaaS mindset. Now customers could pay a monthly fee for a user license rather than buy large software packages each time a new version was released. Adobe had always been a company who made products to create graphics. They expanded into online marketing and web analytics when they bought Omniture in 2009 for $1.8 billion. These products are now normalized into the naming convention used for the rest as Adobe Marketing Cloud. Flash fell by the wayside and so the next wave of acquisitions were for more mobile-oriented products. This began with Day Software and then Nitobi in 2011. And they furthered their Marketing Cloud support with an acquisition of one of the larger competitors when they acquired Marketo in 2018 and acquiring Workfront in 2020.  Given how many people started working from home, they also extended their offerings into pure-cloud video tooling with an acquisition of Frame.io in 2021. And here we see a company started by a bunch of true computer sciencists from academia in the early days of the personal computer that has become far more. They could have been rolled into Apple but had a vision of a creative suite of products that could be used to make the world a prettier place. Creative Suite then Creative Cloud shows a move of the same tools into a more online delivery model. Other companies come along to do similar tasks, like infinite digital whiteboard Miro - so they have to innovate to stay marketable. They have to continue to increase sales so they expand into other markets like the most adjacent Marketing Cloud.  At 22,500+ employees and with well over $12 billion in revenues, they have a lot of families dependent on maintaining that growth rate. And so the company becomes more than the culmination of their software. They become more than graphic design, web design, video editing, animation, and visual effects. Because in software, if revenues don't grow at a rate greater than 10 percent per year, the company simply isn't outgrowing the size of the market and likely won't be able to justify stock prices at an inflated earnings to price ratio that shows explosive growth. And yet once a company saturates sales in a given market they have shareholders to justify their existence to. Adobe has survived many an economic downturn and boom time with smart, measured growth and is likely to continue doing so for a long time to come.

Síguenos en: Aunque somos muy fans de usar siempre que sea posible el editor y bloques nativos de WordPress, somos consicentes también que existen otras alternativas, algunas más amigables y potentes para algunos perfiles menos técnicos. Hoy hacemos repaso de las opciones que existen, siempre partiendo de la base de nuestro desconocimiento de algunas. ¿Qué tal la semana? Semana esther Pasando el blog principal a FSE Semana Nahuai Trabajando en un proyecto con un tema de bloques y viendo opciones para mostrar campos personalizados en bloques (ACF Blocks, crear una variación del query loop). Enviar un workshop a WordCamp Europe junto con otros colegas de la iniciativa de sostenibilidad de WordPress. Investigando si existe un documento donde se hayan recogido ideas para organizar WordCamps más sostenibles. Y pensando en cómo crear/expandir ese posible handbook. Contenido Nahuai 2 nuevos tutoriales en Código Genesis: Tema de la semana: Dentro de WordPress Bloques nativos + temas de bloques Colecciones de bloques: Kadence, Spectra, Stackable... Page builders: Elementor, Divi, Visual composer... Ventajas de usar un sistema basado en bloques es que es un estándar abierto y homogéneo y tendrá mejor rendimiento. La desventaja es que no sea (aún) tan completo o sencillo de usar como otros page builders. Fuera de WordPress Sass más populares: Wix, Square Space, Shopify.... Herramientas onepage: Pagemaker, about.me, carrd… Herramientas: Webflow, Constructores web drag & drop: WebWave Su principal ventaja, sobre el papel, es que son más amigables para el usuario. Las desventajas es que no son tan extensibles Factores que debes de poner en una balanza: Usabilidad, cuan sencillo es de usar Capacidad de personalización Extendebilidad/escalabilidad Propiedad de los datos y sencillez para exportarlos Coste Dependiendo de los requisitos del proyecto unas herramientas se ajustarán mejor que otras. Novedades La WordCamp Barcelona 2023 ya es oficial. https://barcelona.wordcamp.org/2023/ https://make.wordpress.org/core/2023/02/04/phase-2-finale/ Tip de la semana https://scribehow.com/ Menciones Marc nos pregunta por WP Stackable y sus diferencias con Cwicly Builder. Stackable es una colección de bloques que respeta más el diseño nativo de WordPress pero que también crea muchos bloques que ya tienen una versión nativa. También nos pregunta por Pagemaker (con el lema "Never hire a designer or developer again"). Está muy pensado para crear Landings. La pega es que es un formato propietario y que tendrá bastantes limitaciones. Grace nos pregunta por https://webwave.me y https://www.mandatly.com. Esta última no la conocemos, pero nos recuerda a Cookiebot. También agradecer a Eduardo, Juan Luis y Marc por las sugerencias relacionadas con los posibles cambios de Código Genesis.

Síguenos en: Aunque somos muy fans de usar siempre que sea posible el editor y bloques nativos de WordPress, somos consicentes también que existen otras alternativas, algunas más amigables y potentes para algunos perfiles menos técnicos. Hoy hacemos repaso de las opciones que existen, siempre partiendo de la base de nuestro desconocimiento de algunas. ¿Qué tal la semana? Semana esther Pasando el blog principal a FSE Semana Nahuai Trabajando en un proyecto con un tema de bloques y viendo opciones para mostrar campos personalizados en bloques (ACF Blocks, crear una variación del query loop). Enviar un workshop a WordCamp Europe junto con otros colegas de la iniciativa de sostenibilidad de WordPress. Investigando si existe un documento donde se hayan recogido ideas para organizar WordCamps más sostenibles. Y pensando en cómo crear/expandir ese posible handbook. Contenido Nahuai 2 nuevos tutoriales en Código Genesis: Tema de la semana: Dentro de WordPress Bloques nativos + temas de bloques Colecciones de bloques: Kadence, Spectra, Stackable... Page builders: Elementor, Divi, Visual composer... Ventajas de usar un sistema basado en bloques es que es un estándar abierto y homogéneo y tendrá mejor rendimiento. La desventaja es que no sea (aún) tan completo o sencillo de usar como otros page builders. Fuera de WordPress Sass más populares: Wix, Square Space, Shopify.... Herramientas onepage: Pagemaker, about.me, carrd… Herramientas: Webflow, Constructores web drag & drop: WebWave Su principal ventaja, sobre el papel, es que son más amigables para el usuario. Las desventajas es que no son tan extensibles Factores que debes de poner en una balanza: Usabilidad, cuan sencillo es de usar Capacidad de personalización Extendebilidad/escalabilidad Propiedad de los datos y sencillez para exportarlos Coste Dependiendo de los requisitos del proyecto unas herramientas se ajustarán mejor que otras. Novedades La WordCamp Barcelona 2023 ya es oficial. https://barcelona.wordcamp.org/2023/ https://make.wordpress.org/core/2023/02/04/phase-2-finale/ Tip de la semana https://scribehow.com/ Menciones Marc nos pregunta por WP Stackable y sus diferencias con Cwicly Builder. Stackable es una colección de bloques que respeta más el diseño nativo de WordPress pero que también crea muchos bloques que ya tienen una versión nativa. También nos pregunta por Pagemaker (con el lema "Never hire a designer or developer again"). Está muy pensado para crear Landings. La pega es que es un formato propietario y que tendrá bastantes limitaciones. Grace nos pregunta por https://webwave.me y https://www.mandatly.com. Esta última no la conocemos, pero nos recuerda a Cookiebot. También agradecer a Eduardo, Juan Luis y Marc por las sugerencias relacionadas con los posibles cambios de Código Genesis.

Before computers, page layout was the domain of wax, scissors, cameras, and tape. And maybe some hot lead type. Aldus Corporation's PageMaker helped kick off the desktop publishing revolution, and I recently discovered a copy at a local thrift store. Let's run PageMaker 4.0 and experience how computers democratized graphic design. Blog Post: https://www.userlandia.com/home/2021/11/nifty-thrifties-aldus-pagemaker-40-for-windows Published December 28, 2021 -=- Chapters -=- 00:00:00 - Intro 00:00:31 - Rescuing a Copy of PageMaker 00:10:28 - Making the Page 00:18:49 - Outtro and Credits -=- Links -=- Aldus PageMaker - https://en.wikipedia.org/wiki/Adobe_PageMaker Interface Experience - PageMaker - https://interface-experience.org/objects/aldus-pagemaker/ Open Prepress Interface - https://www.adobe.com/content/dam/acom/en/devnet/postscript/pdfs/OPI_13.pdf WYSIWYG - https://en.wikipedia.org/wiki/WYSIWYG -=- Subscribe -=- Apple Podcasts: https://podcasts.apple.com/us/podcast/userlandia/id1588648631 Overcast: https://overcast.fm/itunes1588648631/userlandia Pocket Casts:   https://pca.st/m4tegn1u Spotify:  https://open.spotify.com/show/79LO3vO9avAt3yCLpNWark Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly91c2VybGFuZGlhLmxpYnN5bi5jb20vcnNz -=- Contact Us -=- Follow Userlandia: @userlandia - http://twitter.com/userlandiashow Follow Dan: @kefkafloyd -  http://twitter.com/kefkafloyd Visit The Website: https://www.userlandia.com Email us: feedback@userlandia.com   Join The Userlandia Discord: https://discord.com/invite/z2jmF93 Theme Song by Space Vixen: https://spacevixen.bandcamp.com Follow them on Twitter @SpaceVixenMusic: https://twitter.com/spacevixenmusic Music Credits: Jeremy Blake - Sunspots https://www.youtube.com/watch?v=J78JM4AaFkY

世上无难事，只怕人心齐。想要凝聚人心，激发团队斗志，你就一定需要科学有效的沟通工具。世界级沟通大师杜瓦特在其32年顾问沟通生涯中，为苹果、谷歌、微软、IBM、星巴克等世界顶级企业服务，深度钻研了组织对内沟通的实战案例。杜瓦特将团队沟通分为梦想、飞跃、拼搏、攀登、到达5个阶段，提出演讲、故事、仪式和符号4个沟通工具（演讲让同伴充满渴望，故事让未来振奋人心，仪式让大家信守承诺，符号让团队积聚力量）。本文就带你一起掌握苹果、谷歌、微软、IBM、星巴克等公司激发员工斗志的团队沟通术！灵活运用这4个沟通工具，你就能激发员工潜力，凝聚团队力量，冲破一切困难，战胜所有挑战，成就伟大事业！ 一、团队沟通的4个工具1.发表演讲发表演讲可以让你有机会诠释你的观点，直接劝说那些不愿意改变的人。将现状（是什么）与如果你的同伴支持你的梦想后，他们将享有的改进后状况（成为什么）相对比，你能够把未来展示得比现在更加吸引人。演讲能够激励众人前行的原因就在于“现在是什么样子”与“将来可能是什么样子”之间的差距创造了一种紧张感，而你的同伴想要消除这种差距。你的目标就是让他们不再关注现状，向他们灌输未来的愿景（最佳状态是什么）。这样你的同伴就会渴望看到梦想成真。用三段式的演讲结构，强化说服力：a.开始：是什么。描绘一幅现实世界的画面：如果你的同伴待在原地，无所作为，那么他们会面临什么风险？b.过程：成为什么。向现实世界介绍一个潜在的新未来。将“现在的样子”与“将怎么做”相对比，这样同伴就会认为有必要转变。c.终点：最佳状态。演讲结束时这种不平衡得以解决，每个人都明白了创造一个更好的未来，他们会得到回报。2.讲述故事演讲的结构一般是在现在与将来之间来回游走，然而，故事则主要是讲述一个主人公的转变历程。在观察主人公的尝试、失败到最终攻克难关的经历后，人们在内心深处产生了强烈的共鸣。我们之所以能记住故事，是因为他们用一个想法联结了我们的心灵和思想，故事中包含的想法也更容易被传播。你可以从多个视角叙说故事，包括“我”“我们”及“他们”，选取最有利的一种，每种视角会产生不同的情感效果。“我”的故事，如同火炬手一样，将你自己的亲身经历告诉观众，邀请他们进入你的内心世界，使他们与你的感受紧密相连。“我们”的故事会分享集体的共同经历，强调共同的经历及团结一致的原则，将大家连在一起。“他们”的故事通常分享的是其他人在另一个地方或另一段时间发生的事情，你可以讲述任何一段经历来让不同的经历再现在观众的面前，让他们理解。用三段式的故事结构，传递有效信息:a.序幕：可靠、讨人喜欢的英雄投身一场冒险中。b.中间：英雄遇到看似不可逾越的障碍，这些障碍足以考验其决心。c.结尾：英雄实现目标，他因这场征程发生变化。3.举办仪式仪式满足集体表达情感的需要，大家都需要借此宣泄感情。仪式有助于同伴想象新的行为方式或摒弃旧的思想，这样他们就不受阻碍地前进。停下脚步，与他人聚在一起集体表达情感能让同伴得到他们急需的片刻休息。仪式可以用来纪念重要的过渡时期，以此来让你的团队更加团结，全身心地投入到这场征程中。仪式几乎深深扎根于所有已知的文化中。通过仪式把人聚集起来，让大家接纳转型，增强集体组织的最核心价值观。墨尔本皇家理工大学的一项研究发现：仪式也可以通过“引起人们的兴趣，引导其注意力，加强其记忆力，改善人际关系”来加强人与人之间的沟通。从根本上来说，仪式有助于人们了解和消化新信息及新思维方式，让这一刻更容易被记住。4.使用符号符号是具有某种意义的常见物品，因为这些符号都是演讲、故事或仪式中的一部分。这些符号以集中的形式表达思想与情感。由于能使人们产生共鸣，所以符号逐步成为社会团体的视觉化语言。符号有时以简略的表达方式，有时以充满强烈感情的方式来表达人们的思想、感情及价值观。可以通过各种方式，如视觉的、听觉的、空间的及物理的方式来让物件充满感情色彩，这些物件会让你的同伴回想起这场冒险之旅中的重要时刻。① 听觉的：你听到了什么通过文字、声音或集体抒发情感，我们听到了符号。演讲结束时，大家可能会齐声做个宣言，可能会响起铃声或播放鼓舞人心的音乐。同伴可能一起朗读新的使命宣言，就像是在做礼拜或集体虔诚地吟唱。② 视觉的：你看到了什么我们透过图片或物体看到的符号具有切实的意义。你可以把冒险过程中的某张图片印制在横幅上，你的故事可以引用藏在观众席下的某个标志物，你还可以在你演讲过程中的适当时机燃放华美烟花。③ 空间的：你身处何方当人们聚集在一起时，象征性空间，无论是神圣的还是具有历史意义的，创造出另外一层意义。可以选择在一个真实发生过事件的场地叙述故事，或选择在具有历史性意义的场地发表演讲，这样可以呈现出一种神圣感。你可以通过创造一种宁静或壮观的背景来传达意义。④ 物理的：你在做什么我们的肢体语言和着装打扮可以传达出我们的感受以及我们与何人同盟。演讲结束时，感伤的同伴可能相互拥抱，乐观的同伴可能在过道上翩翩起舞。同伴可能戴同一款徽章，显示大家都是一家人。 二、团队沟通的5个阶段第一阶段：梦想火炬手领袖梦想着如何从现在走向未来。在商业冒险的初始阶段，你已经有了对未来的设想。在这个阶段，你一方面要明确前进的方向，另一方面又需要展示一个让其他人向往的愿景。首先你要让他们看到，对于现状能够带给他们的好处与坏处，你都感同身受。然后，通过视觉化的方式，将未来那些激动人心的细节仔细地描述出来，让他们看到届时将拥有怎样的巨大收获。最后，要清楚地告诉他们，从现在到未来，你们未来的旅程将如何共同走过。第二阶段：飞跃当你觉得是时候采取行动的时候，你就进入了飞跃阶段。你已经向同伴传达了你的梦想，他们也开始说：“我明白。”你准备向前迈进，但此时你需要赢得他们的支持，并开始采取行动，即使前方的道路依旧不明朗。所以在这个关键阶段，你如何让这些犹豫不决的同伴改变立场？让他们直面恐惧。如实相告你们所面临的风险，然后告诉他们克服这些风险和困难的战略，以此帮助他们建立信心，让他们对你产生信任，消除疑虑。第三阶段：拼搏此时，很多同伴都已经投身于这场战斗，但过程不可能是一帆风顺的。当你的愿景开始受到追捧，满足于现状的人会受到刺激，站起来愤怒地与你的梦想对抗。你的敌人可能是内部的政治斗争，也可能是外部的邪恶力量。为了减少敌人造成的伤害，你需要帮助同伴看清敌人正在如何威胁他们的幸福。通过揭示敌人的罪行，你可以激发同伴的竞争意识，让他们为一个共同的目标团结在一起。第四阶段：攀登在这个阶段，革命尚未成功，你和同伴们还有很多事情需要做。同伴因投身最近的战斗身心疲惫，在攀登阶段，他们有时候会对曲折的征程感到非常乏味，有时候会感觉这是一段险恶的征程。在攀登阶段，疲惫感会渐渐侵袭而来。你可能会发现曾经在旅程中精力充沛的同伴精神日渐萎靡，这时，你应该鼓励他们，让他们保持极高的积极性。有些同伴会觉得终点遥不可及，自己的努力无济于事，因而可能准备彻底放弃。你要警示他们，坚持以前注定要失败的路线、停止追求最终目标会有怎样的风险。第五阶段：到达你和你的团队已遇见里程碑，或者越过了终点线。在最终的第五阶段，无论成功是大是小，是时候拉开最后的幕布了。认可同伴们的辛勤工作，并为他们创造机会，让他们品尝成功的喜悦。如果你的冒险成功了，那么恭喜，为你的同伴们安排一场庆功派对吧。反之，如果冒险失败了，你就要向你的同伴检讨自己的所作所为，只有这样，你的同伴才愿意陪你继续前行。 三、苹果公司的冒险历程概况当史蒂夫·乔布斯回到苹果公司时，他知道公司是否成功取决于开发人员能否将目光共移到新的操作系统OSX上。然而要迁移到新的操作系统，开发人员需要做出巨大的牺柱。在他商业冒险的过程中，乔布斯不知疲倦地和开发人员沟通，消除他们的疑虑，最终说服他们逐渐采用OSX。随着新的梦想出现，乔布斯结束了旧操作系统的时代，迎来了新的数码中心时代。1.梦想阶段① 经过10年的尝试，苹果承认公司无法创造一个现代化的操作系统。所以，公司期待从外部收购一个来替代。② 苹果公司收购NeXT公司的原因在于，现代化的操作系统有助于苹果公司的长期发展。乔布斯因为这次收购而作为一名顾问回到苹果。③ 在1997年的Macworld大会上，乔布斯宣布了苹果公司的梦想，即希望开发人员能为消费者提供明确的、令人信服的解决方案，而这种方案只有从苹果公司才能获取。他提醒开发人员PageMaker是苹果公司第一次获得成功的原因，以及软件会如何让公司再获成功。他也讲述了NeXT 操作系统拥有几年前他第一次在施乐帕罗奥多研究中心看到的强大功能，而这些功能并没有被融入经典Mac操作系统中。2.飞跃阶段① 苹果公司不得不淘汰开发者热爱的经典操作系统中的一些功能，这一行为激怒了他们。② 在1998年的全球开发者大会上，乔布斯举办了一场问答活动，并且告诉开发者，苹果公司将一些功能淘汰会使操作系统变得更健康。③ 为了展现有大型的开发者加入其中，乔布斯说服微软投资苹果公司。微软随后公开宣布其致力于在Mac的平台上进行研发。这场投资主要是象征性的，表明其他开发者不应该害怕加入其中。比尔·盖茨发言表示支持，说：“我们很高兴能够重新支持苹果公司。”3.拼搏阶段① 苹果公司推出了以“不同凡想”为口号的活动，提醒大众苹果公司“尊敬那些另辟蹊苍，推动世界前进的人们”。开发人员设计出的应用程序再次引起了消费者的兴趣。② 苹果公司新的操作系统要求开发人员从头开始重新开发软件，开发人员对此表示拒绝。③ 苹果公司修改了操作系统战略，开发了一种工具帮助大多数开发人员大幅减少工作量。在全球开发者大会上，开发者为苹果公司的雪中送炭而欢呼雀跃，掌声雷动。苹果公司让一些知名的开发者站上舞台，展示他们在短短两周内取得的成果，以此展示研发Mac OSX应用程序已不再困难。4.攀登阶段① I Adobe、Macromedia和其他知名的开发者开始使用Mac OSX。② 在Macworld的一次演讲中，乔布斯直面怀疑者和反对者，通过对话式座谈，表明苹果公司现在有多么健康，开发者选择的Mac OS X新系统有多么强大。③ 乔布斯向开发者保证，苹果公司一定会坚持一个操作系统的战略，不会改变致力于Mac OSX的决心。④ 乔布斯警示开发者，如果现在还不加入，可能会被淘汰，他宣读了苹果公司致力于研发Mac OS X的声明。5.到达阶段① 通过一场模拟葬礼，乔布斯赞美了Mac OS9，并表示苹果公司将不再劝说开发者更换操作系统，他们的命运掌握在自己手中。乔布斯希望大家将目光放在“数码中心”的新梦想上。② 苹果公司宣布了新的梦想——数字中心战略。在该战略中，OS X是用户数码生活的中心，通过互联网管理所有设备上的内容。在2001年1月举行的Macworld会议上，乔布斯宣布数码中心将在未来10年推动苹果公司开启一个崭新的创新时代。 总结当你选择（或被推选）成为领导，要看清前方的道路并为众人指明方向。火炬手的梦想家、先锋和侦察兵，积极为同伴照亮前进的道路。勇敢迈向未来是一回事，能带领其他人一起前进又是另一回事，差别就在于能不能运用好沟通的力量。通过有效、移情化的交流使你的同伴充满激情去完成整场冒险之旅，同时利用同伴难以忘记的时刻将众人团结在一起。

世上无难事，只怕人心齐。想要凝聚人心，激发团队斗志，你就一定需要科学有效的沟通工具。世界级沟通大师杜瓦特在其32年顾问沟通生涯中，为苹果、谷歌、微软、IBM、星巴克等世界顶级企业服务，深度钻研了组织对内沟通的实战案例。杜瓦特将团队沟通分为梦想、飞跃、拼搏、攀登、到达5个阶段，提出演讲、故事、仪式和符号4个沟通工具（演讲让同伴充满渴望，故事让未来振奋人心，仪式让大家信守承诺，符号让团队积聚力量）。本文就带你一起掌握苹果、谷歌、微软、IBM、星巴克等公司激发员工斗志的团队沟通术！灵活运用这4个沟通工具，你就能激发员工潜力，凝聚团队力量，冲破一切困难，战胜所有挑战，成就伟大事业！ 一、团队沟通的4个工具1.发表演讲发表演讲可以让你有机会诠释你的观点，直接劝说那些不愿意改变的人。将现状（是什么）与如果你的同伴支持你的梦想后，他们将享有的改进后状况（成为什么）相对比，你能够把未来展示得比现在更加吸引人。演讲能够激励众人前行的原因就在于“现在是什么样子”与“将来可能是什么样子”之间的差距创造了一种紧张感，而你的同伴想要消除这种差距。你的目标就是让他们不再关注现状，向他们灌输未来的愿景（最佳状态是什么）。这样你的同伴就会渴望看到梦想成真。用三段式的演讲结构，强化说服力：a.开始：是什么。描绘一幅现实世界的画面：如果你的同伴待在原地，无所作为，那么他们会面临什么风险？b.过程：成为什么。向现实世界介绍一个潜在的新未来。将“现在的样子”与“将怎么做”相对比，这样同伴就会认为有必要转变。c.终点：最佳状态。演讲结束时这种不平衡得以解决，每个人都明白了创造一个更好的未来，他们会得到回报。2.讲述故事演讲的结构一般是在现在与将来之间来回游走，然而，故事则主要是讲述一个主人公的转变历程。在观察主人公的尝试、失败到最终攻克难关的经历后，人们在内心深处产生了强烈的共鸣。我们之所以能记住故事，是因为他们用一个想法联结了我们的心灵和思想，故事中包含的想法也更容易被传播。你可以从多个视角叙说故事，包括“我”“我们”及“他们”，选取最有利的一种，每种视角会产生不同的情感效果。“我”的故事，如同火炬手一样，将你自己的亲身经历告诉观众，邀请他们进入你的内心世界，使他们与你的感受紧密相连。“我们”的故事会分享集体的共同经历，强调共同的经历及团结一致的原则，将大家连在一起。“他们”的故事通常分享的是其他人在另一个地方或另一段时间发生的事情，你可以讲述任何一段经历来让不同的经历再现在观众的面前，让他们理解。用三段式的故事结构，传递有效信息:a.序幕：可靠、讨人喜欢的英雄投身一场冒险中。b.中间：英雄遇到看似不可逾越的障碍，这些障碍足以考验其决心。c.结尾：英雄实现目标，他因这场征程发生变化。3.举办仪式仪式满足集体表达情感的需要，大家都需要借此宣泄感情。仪式有助于同伴想象新的行为方式或摒弃旧的思想，这样他们就不受阻碍地前进。停下脚步，与他人聚在一起集体表达情感能让同伴得到他们急需的片刻休息。仪式可以用来纪念重要的过渡时期，以此来让你的团队更加团结，全身心地投入到这场征程中。仪式几乎深深扎根于所有已知的文化中。通过仪式把人聚集起来，让大家接纳转型，增强集体组织的最核心价值观。墨尔本皇家理工大学的一项研究发现：仪式也可以通过“引起人们的兴趣，引导其注意力，加强其记忆力，改善人际关系”来加强人与人之间的沟通。从根本上来说，仪式有助于人们了解和消化新信息及新思维方式，让这一刻更容易被记住。4.使用符号符号是具有某种意义的常见物品，因为这些符号都是演讲、故事或仪式中的一部分。这些符号以集中的形式表达思想与情感。由于能使人们产生共鸣，所以符号逐步成为社会团体的视觉化语言。符号有时以简略的表达方式，有时以充满强烈感情的方式来表达人们的思想、感情及价值观。可以通过各种方式，如视觉的、听觉的、空间的及物理的方式来让物件充满感情色彩，这些物件会让你的同伴回想起这场冒险之旅中的重要时刻。① 听觉的：你听到了什么通过文字、声音或集体抒发情感，我们听到了符号。演讲结束时，大家可能会齐声做个宣言，可能会响起铃声或播放鼓舞人心的音乐。同伴可能一起朗读新的使命宣言，就像是在做礼拜或集体虔诚地吟唱。② 视觉的：你看到了什么我们透过图片或物体看到的符号具有切实的意义。你可以把冒险过程中的某张图片印制在横幅上，你的故事可以引用藏在观众席下的某个标志物，你还可以在你演讲过程中的适当时机燃放华美烟花。③ 空间的：你身处何方当人们聚集在一起时，象征性空间，无论是神圣的还是具有历史意义的，创造出另外一层意义。可以选择在一个真实发生过事件的场地叙述故事，或选择在具有历史性意义的场地发表演讲，这样可以呈现出一种神圣感。你可以通过创造一种宁静或壮观的背景来传达意义。④ 物理的：你在做什么我们的肢体语言和着装打扮可以传达出我们的感受以及我们与何人同盟。演讲结束时，感伤的同伴可能相互拥抱，乐观的同伴可能在过道上翩翩起舞。同伴可能戴同一款徽章，显示大家都是一家人。 二、团队沟通的5个阶段第一阶段：梦想火炬手领袖梦想着如何从现在走向未来。在商业冒险的初始阶段，你已经有了对未来的设想。在这个阶段，你一方面要明确前进的方向，另一方面又需要展示一个让其他人向往的愿景。首先你要让他们看到，对于现状能够带给他们的好处与坏处，你都感同身受。然后，通过视觉化的方式，将未来那些激动人心的细节仔细地描述出来，让他们看到届时将拥有怎样的巨大收获。最后，要清楚地告诉他们，从现在到未来，你们未来的旅程将如何共同走过。第二阶段：飞跃当你觉得是时候采取行动的时候，你就进入了飞跃阶段。你已经向同伴传达了你的梦想，他们也开始说：“我明白。”你准备向前迈进，但此时你需要赢得他们的支持，并开始采取行动，即使前方的道路依旧不明朗。所以在这个关键阶段，你如何让这些犹豫不决的同伴改变立场？让他们直面恐惧。如实相告你们所面临的风险，然后告诉他们克服这些风险和困难的战略，以此帮助他们建立信心，让他们对你产生信任，消除疑虑。第三阶段：拼搏此时，很多同伴都已经投身于这场战斗，但过程不可能是一帆风顺的。当你的愿景开始受到追捧，满足于现状的人会受到刺激，站起来愤怒地与你的梦想对抗。你的敌人可能是内部的政治斗争，也可能是外部的邪恶力量。为了减少敌人造成的伤害，你需要帮助同伴看清敌人正在如何威胁他们的幸福。通过揭示敌人的罪行，你可以激发同伴的竞争意识，让他们为一个共同的目标团结在一起。第四阶段：攀登在这个阶段，革命尚未成功，你和同伴们还有很多事情需要做。同伴因投身最近的战斗身心疲惫，在攀登阶段，他们有时候会对曲折的征程感到非常乏味，有时候会感觉这是一段险恶的征程。在攀登阶段，疲惫感会渐渐侵袭而来。你可能会发现曾经在旅程中精力充沛的同伴精神日渐萎靡，这时，你应该鼓励他们，让他们保持极高的积极性。有些同伴会觉得终点遥不可及，自己的努力无济于事，因而可能准备彻底放弃。你要警示他们，坚持以前注定要失败的路线、停止追求最终目标会有怎样的风险。第五阶段：到达你和你的团队已遇见里程碑，或者越过了终点线。在最终的第五阶段，无论成功是大是小，是时候拉开最后的幕布了。认可同伴们的辛勤工作，并为他们创造机会，让他们品尝成功的喜悦。如果你的冒险成功了，那么恭喜，为你的同伴们安排一场庆功派对吧。反之，如果冒险失败了，你就要向你的同伴检讨自己的所作所为，只有这样，你的同伴才愿意陪你继续前行。 三、苹果公司的冒险历程概况当史蒂夫·乔布斯回到苹果公司时，他知道公司是否成功取决于开发人员能否将目光共移到新的操作系统OSX上。然而要迁移到新的操作系统，开发人员需要做出巨大的牺柱。在他商业冒险的过程中，乔布斯不知疲倦地和开发人员沟通，消除他们的疑虑，最终说服他们逐渐采用OSX。随着新的梦想出现，乔布斯结束了旧操作系统的时代，迎来了新的数码中心时代。1.梦想阶段① 经过10年的尝试，苹果承认公司无法创造一个现代化的操作系统。所以，公司期待从外部收购一个来替代。② 苹果公司收购NeXT公司的原因在于，现代化的操作系统有助于苹果公司的长期发展。乔布斯因为这次收购而作为一名顾问回到苹果。③ 在1997年的Macworld大会上，乔布斯宣布了苹果公司的梦想，即希望开发人员能为消费者提供明确的、令人信服的解决方案，而这种方案只有从苹果公司才能获取。他提醒开发人员PageMaker是苹果公司第一次获得成功的原因，以及软件会如何让公司再获成功。他也讲述了NeXT 操作系统拥有几年前他第一次在施乐帕罗奥多研究中心看到的强大功能，而这些功能并没有被融入经典Mac操作系统中。2.飞跃阶段① 苹果公司不得不淘汰开发者热爱的经典操作系统中的一些功能，这一行为激怒了他们。② 在1998年的全球开发者大会上，乔布斯举办了一场问答活动，并且告诉开发者，苹果公司将一些功能淘汰会使操作系统变得更健康。③ 为了展现有大型的开发者加入其中，乔布斯说服微软投资苹果公司。微软随后公开宣布其致力于在Mac的平台上进行研发。这场投资主要是象征性的，表明其他开发者不应该害怕加入其中。比尔·盖茨发言表示支持，说：“我们很高兴能够重新支持苹果公司。”3.拼搏阶段① 苹果公司推出了以“不同凡想”为口号的活动，提醒大众苹果公司“尊敬那些另辟蹊苍，推动世界前进的人们”。开发人员设计出的应用程序再次引起了消费者的兴趣。② 苹果公司新的操作系统要求开发人员从头开始重新开发软件，开发人员对此表示拒绝。③ 苹果公司修改了操作系统战略，开发了一种工具帮助大多数开发人员大幅减少工作量。在全球开发者大会上，开发者为苹果公司的雪中送炭而欢呼雀跃，掌声雷动。苹果公司让一些知名的开发者站上舞台，展示他们在短短两周内取得的成果，以此展示研发Mac OSX应用程序已不再困难。4.攀登阶段① I Adobe、Macromedia和其他知名的开发者开始使用Mac OSX。② 在Macworld的一次演讲中，乔布斯直面怀疑者和反对者，通过对话式座谈，表明苹果公司现在有多么健康，开发者选择的Mac OS X新系统有多么强大。③ 乔布斯向开发者保证，苹果公司一定会坚持一个操作系统的战略，不会改变致力于Mac OSX的决心。④ 乔布斯警示开发者，如果现在还不加入，可能会被淘汰，他宣读了苹果公司致力于研发Mac OS X的声明。5.到达阶段① 通过一场模拟葬礼，乔布斯赞美了Mac OS9，并表示苹果公司将不再劝说开发者更换操作系统，他们的命运掌握在自己手中。乔布斯希望大家将目光放在“数码中心”的新梦想上。② 苹果公司宣布了新的梦想——数字中心战略。在该战略中，OS X是用户数码生活的中心，通过互联网管理所有设备上的内容。在2001年1月举行的Macworld会议上，乔布斯宣布数码中心将在未来10年推动苹果公司开启一个崭新的创新时代。 总结当你选择（或被推选）成为领导，要看清前方的道路并为众人指明方向。火炬手的梦想家、先锋和侦察兵，积极为同伴照亮前进的道路。勇敢迈向未来是一回事，能带领其他人一起前进又是另一回事，差别就在于能不能运用好沟通的力量。通过有效、移情化的交流使你的同伴充满激情去完成整场冒险之旅，同时利用同伴难以忘记的时刻将众人团结在一起。

Apple releases a basket full of updates (and even some for owners of older equipment), buys Intel's 5G modem business, turns on ECG for Apple Watch owners in Canada, prepares to launch the Apple Card in the US, and poaches a Tesla VP -- that's what we call an Apple (story) a day, cadets! Elsewhere, the DOJ gives the "new T-Mobile" a lifeline, the House passes an anti-robocall bill, LG catches HomeKit fever, and it's rumor season once again -- and that's not all! There's also the behind-the-scenes story of last week's warp-core meltdown (lucky we had backups!), some unusually great news from corporate America, Bloomberg still won't own up to their fabricated "spy chip" story, the Galaxy Fold is threatening to return in September, the Attorney General launches a distraction investigation, Equifax pays out for its data breach, and Amtrak's Wi-Fi amounts to flakes on a train! All this and an Engineering Report on new gear and an overview of the current Desktop Publishing app offerings, cadets, so set the WAYBAC Machine to the early 1990s and strap in for holographic graphic artists debating the merits of Pagemaker versus MS Publisher! Ready, Set, Go!

Hallo zusammen! Heute geht's ans Mark: Layout ist letztlich das, was Thomas den ganzen Tag und Michael immer mal wieder auf der Arbeit macht – und genau das soll heute Thema sein. Was ist ein Layout, wozu dient es, was macht ein Layout gut und wo liegen die Tücken, all das besprechen die beiden in dieser leicht überlagen Folge. Darüber hinaus gibt's eine Menge Themen von dem Thema, ein Medium in einer ungewohnt fokussierten Medienschau – und natürlich weiterführende Links und die Timecode dazu unten in den Shownotes. Viele Grüße, eure DORP 0:00:29  Intro 0:01:15  Feedback zur Sonderfolge 117b 0:02:02  Ein kleines DORP-Facebook-Video 0:02:16  Die Crowfunding-Schau 0:05:22  Die UK Gaming Expo 0:12:57  Der Deutsche Rollenspiel 2018 0:14:24  Was für Musik hören wir? 0:17:31  Medienschau-Spezial: Solo 0:27:00  Zum Thema 0:27:55  Wozu dient ein Layout? 0:30:25  Was ist ein „gutes“ Layout? 0:31:31  Über Schriften 0:35:35  Konkretes Beispiel: Übersetzte Bücher 0:37:01  Faktor Zeit 0:37:21  Lizenzgeber-Auflagen 0:38:34  Layout-Konzeption 0:41:23  Von Umsetzbarkeit und Wirtschaftlichkeit 0:44:00  Einbände 0:47:40  Nonbooks und Non-Standards 0:48:43  Faktor Zeit, zum Zweiten 0:49:48  Digitale Veröffentlichungen 0:53:02  Zur genutzten Software 0:59:52  Druckabnahmen 1:05:43  Print on Demand 1:07:18  Deckel drauf 1:09:45  Sermon 3.0 1:10.20  Adieu!

Hallo zusammen! Heute geht's ans Mark: Layout ist letztlich das, was Thomas den ganzen Tag und Michael immer mal wieder auf der Arbeit macht – und genau das soll heute Thema sein. Was ist ein Layout, wozu dient es, was macht ein Layout gut und wo liegen die Tücken, all das besprechen die beiden in dieser leicht überlagen Folge. Darüber hinaus gibt's eine Menge Themen von dem Thema, ein Medium in einer ungewohnt fokussierten Medienschau – und natürlich weiterführende Links und die Timecode dazu unten in den Shownotes. Viele Grüße, eure DORP 0:00:29  Intro 0:01:15  Feedback zur Sonderfolge 117b 0:02:02  Ein kleines DORP-Facebook-Video 0:02:16  Die Crowfunding-Schau 0:05:22  Die UK Gaming Expo 0:12:57  Der Deutsche Rollenspiel 2018 0:14:24  Was für Musik hören wir? 0:17:31  Medienschau-Spezial: Solo 0:27:00  Zum Thema 0:27:55  Wozu dient ein Layout? 0:30:25  Was ist ein „gutes“ Layout? 0:31:31  Über Schriften 0:35:35  Konkretes Beispiel: Übersetzte Bücher 0:37:01  Faktor Zeit 0:37:21  Lizenzgeber-Auflagen 0:38:34  Layout-Konzeption 0:41:23  Von Umsetzbarkeit und Wirtschaftlichkeit 0:44:00  Einbände 0:47:40  Nonbooks und Non-Standards 0:48:43  Faktor Zeit, zum Zweiten 0:49:48  Digitale Veröffentlichungen 0:53:02  Zur genutzten Software 0:59:52  Druckabnahmen 1:05:43  Print on Demand 1:07:18  Deckel drauf 1:09:45  Sermon 3.0 1:10.20  Adieu!

Jason Preston & Steve Broback Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. Jason and Steve launched the event with focus on content and programming. But they quickly realized that the event was really the centerpiece of an ongoing, year-round community they had created. We talked about: the origins of the Dent Conference the benefits of getting people out of silos and interacting how an advisory board can help guide programming and content using "editorial pillars" to guide content decisions "combinatorial creativity" - connecting people at the event so they can do great stuff together later how a humming community vibe changed their fundamental thinking about the event how panels are like PowerPoint presentations: "You can do a good one, but you probably won't." the benefits of including non-traditional speakers in the mix how to nurture year-round community among conference attendees how creating safe spaces to connect leads to deeper connections their induction into the Gender Avenger Hall of Fame Jason's Bio Jason Preston is a co-founder of Dent, a company that creates and supports a community of entrepreneurs, executives, and creatives who are driven to "put a dent in the universe." Dent began as an annual conference but quickly developed into a strong community of people who call themselves "Denters." The name Dent comes from the Steve Jobs quote: "we're here to put a dent in the universe, why else even be here?". The conference focuses on drawing actionable insights from success and building an environment where peers from diverse backgrounds and fields of expertise are encouraged to build meaningful relationships through conversation and shared experience. Steve's Bio Steve Broback is the cofounder of the Dent Conference and Founder of the Parnassus Group, and is best known for his recent Tweet House and "140" Twitter Conferences produced by his company, the Parnassus Group. With Parnassus, Broback also hosted the Blog Business Summit and the Web Community Forum events. Steve cofounded Thunder Lizard Productions, (a technology event production company) in 1991, which became a subsidiary of Fawcette Technical Publications in 2000. Steve is also the coauthor of Publish and Prosper: Blogging for Your Business (Peachpit Press, 2006.) and was a professional magician for many years. Video Here's the video version of our conversation: https://youtu.be/SRwu8IgYtvQ Show Notes/"Transcript" [Not an actual transcript - just my quick notes on first listen-through] 0:50 - Steve intro - first Photoshop and Pagemaker conferences early 1990s, then web stuff in mid 90s - 300-1,400 folks per conference - sold company in 2000 - then Blog Business Summit 2005 - then world's first Twitter conference 2009, which morphed into The TweetHouse at SXSW, Sundance, etc. - that's era when he met Jason and early ideas about Dent emerged - death of Steve Jobs was catalyst - "dent the universe" - Jason - why else even be here 3:25 - Jason intro - always entrepreneurial - Andrew Jason Aris Smythe - ARIS Software - TI-83 games and other convoluted schemes - also little interest in pop culture celebrities, but was always fascinated with greatness - how do people rise up and excel and change the course of the universe - and saw Dent as a great way to do that - to promote significant, meaningful, impactful activities - not just business but also - Marie Curie, JK Rowling - many ways to Dent the universe - great stuff often happens at the intersection of disciplines - cancer science, literature, leadership, business - bring those often-siloed groups together and you end up with fasicnating new stuff - both topics and the people they bring to Dent keep him going 6:20 - me - if you can create even one more Steve Jobs in the next century, mission accomplished, right?

Jason Preston & Steve Broback Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. Jason and Steve launched the event with focus on content and programming. But they quickly realized that the event was really the centerpiece of an ongoing, year-round community they had created. We talked about: the origins of the Dent Conference the benefits of getting people out of silos and interacting how an advisory board can help guide programming and content using "editorial pillars" to guide content decisions "combinatorial creativity" - connecting people at the event so they can do great stuff together later how a humming community vibe changed their fundamental thinking about the event how panels are like PowerPoint presentations: "You can do a good one, but you probably won't." the benefits of including non-traditional speakers in the mix how to nurture year-round community among conference attendees how creating safe spaces to connect leads to deeper connections their induction into the Gender Avenger Hall of Fame Jason's Bio Jason Preston is a co-founder of Dent, a company that creates and supports a community of entrepreneurs, executives, and creatives who are driven to "put a dent in the universe." Dent began as an annual conference but quickly developed into a strong community of people who call themselves "Denters." The name Dent comes from the Steve Jobs quote: "we’re here to put a dent in the universe, why else even be here?". The conference focuses on drawing actionable insights from success and building an environment where peers from diverse backgrounds and fields of expertise are encouraged to build meaningful relationships through conversation and shared experience. Steve's Bio Steve Broback is the cofounder of the Dent Conference and Founder of the Parnassus Group, and is best known for his recent Tweet House and "140" Twitter Conferences produced by his company, the Parnassus Group. With Parnassus, Broback also hosted the Blog Business Summit and the Web Community Forum events. Steve cofounded Thunder Lizard Productions, (a technology event production company) in 1991, which became a subsidiary of Fawcette Technical Publications in 2000. Steve is also the coauthor of Publish and Prosper: Blogging for Your Business (Peachpit Press, 2006.) and was a professional magician for many years. Video Here's the video version of our conversation: https://youtu.be/SRwu8IgYtvQ Show Notes/"Transcript" [Not an actual transcript - just my quick notes on first listen-through] 0:50 - Steve intro - first Photoshop and Pagemaker conferences early 1990s, then web stuff in mid 90s - 300-1,400 folks per conference - sold company in 2000 - then Blog Business Summit 2005 - then world's first Twitter conference 2009, which morphed into The TweetHouse at SXSW, Sundance, etc. - that's era when he met Jason and early ideas about Dent emerged - death of Steve Jobs was catalyst - "dent the universe" - Jason - why else even be here 3:25 - Jason intro - always entrepreneurial - Andrew Jason Aris Smythe - ARIS Software - TI-83 games and other convoluted schemes - also little interest in pop culture celebrities, but was always fascinated with greatness - how do people rise up and excel and change the course of the universe - and saw Dent as a great way to do that - to promote significant, meaningful, impactful activities - not just business but also - Marie Curie, JK Rowling - many ways to Dent the universe - great stuff often happens at the intersection of disciplines - cancer science, literature, leadership, business - bring those often-siloed groups together and you end up with fasicnating new stuff - both topics and the people they bring to Dent keep him going 6:20 - me - if you can create even one more Steve Jobs in the next century, mission accomplished, right?

Anne-Marie Concepción of Seneca Design & Training presents the case for using InDesign as a p-book and e-book creation tool. Topics covered include: can Microsoft Word be used for book publishing? (the short answer: please don’t.) the importance of styles in InDesign learning InDesign using InDesign to create e-books creating Kindle books and using the Kindle Previewer designing for print vs designing for ebooks finding a designer Also, your questions on paying royalties to foreign publishers, learning more about printing and production. Sites and resources mentioned in the podcast include: Seneca Design & Training: https://senecadesign.com/ Lynda.com (search for “eBook fundamentals”) iBooks Author from Apple: https://www.apple.com/ibooks-author/ Kindle Previewer from Amazon: https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261 Upwork (was Elance): https://www.upwork.com/ check out #eprdctn on Twitter InDesign Magazine issue on book design: https://indesignsecrets.com/issues/issue-105-designing-books Industry Standards Checklist from IBPA: http://www.ibpa-online.org/page/standardschecklist “Levels of Quality in Printing” by Steven Waxman: http://printindustry.com/Newsletters/Newsletter-189.aspx Participants Anne-Marie Concepción is the founder and president of Seneca Design & Training, which provides cross-media consulting, training, design, and publishing services for a variety of organizations across the United States. She is widely known as one of a very few digital publishing gurus, having worked and taught in this field for twenty-five years, since the early days of PageMaker and QuarkXPress. Anne-Marie is now one of the nation’s premiere independent Adobe Certified Instructors, teaching hands-on classes at client sites around the world and helping publishers make smooth transitions to the latest software and workflows. As an industry expert, Anne-Marie enjoys sharing her real-world expertise via books, articles, and seminars. She’s the co-host of the InDesignSecrets.com blog and podcast with David Blatner, with whom she also co-authored Adobe InDesign CS/CS2 Breakthroughs (Peachpit Press, 2005). Visit Seneca Design & Training at https://senecadesign.com/. Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

On today’s episode of Just the Tips, Dean and I welcome a true entrepreneur, someone who has been building businesses literally since she was a kid. When she was just 5 or 6 years old, Sheri Fitts looked at the empty glass baby food jars that her younger brothers were feeding from and saw opportunity. She cleaned them out, put some rose petals and water in them, and began taking them around the neighborhood, selling rose-petal perfume. But that’s just the beginning of Sheri’s story. Now she’s a sought-after speaker in the financial services industry, an expert in marketing financial services, and has twice been named one of the 100 top influencers in the retirement planning industry. This is someone who has been an entrepreneur her entire life, and the insight she shares on today’s episode of Just the Tips will blow your mind. Early adoption put Sheri ahead of the pack Going from working in financial services to specializing in digital marketing seemed like quite a leap, so I asked Sheri how she got started down the path she’s on now. And it turns out, thanks to her father’s work as a computer programmer, she’s always been an early adopter of technology. So early on, when she took on a marketing role, she taught herself PageMaker so she could excel at design. And she began email marketing before email marketing was even a term entrepreneurs used. It’s that willingness to dive into what’s coming next that has made Sheri so successful, and her company ShoeFitts Marketing, such a prominent player in financial services marketing. Want to connect with your customers? Be vulnerable. One of the biggest differentiators for any successful company is creating a great customer or client experience that connects with people in a genuine way. Sheri is the real deal when it comes to branding and customer experience, so I asked her what’s working effectively right now to create that connection. And for Sheri, it really comes down to authenticity and vulnerability. The more “real” you are in your business life, the more people will feel that and connect with it. That’s a tricky thing to do, of course, but Sheri provides a crystal clear, real-life example of a company that is doing just that, and is growing very quickly, and is just about to announce that’s it’s been purchased. If being authentic in a business setting has been a struggle for you, you have to listen to this week’s Just the Tips. Customer experience is as important as customer acquisition This is a topic near and dear to Dean’s heart. As he says in this episode, businesses spend so much time and money on new customer acquisition, but don’t focus enough on the happiness (and retention) of current customers. As he says, customer acquisition can be the most costly part of any business, but if you’re able to turn your current customers into lifelong fans just by doing something small, or going beyond what you promised, that becomes incredibly cost effective. As Sheri says, if you do a little bit of work after the sale, it can go a long way. She and Dean are on the same page with this one, and I do my best to disrupt the chemistry, but even I have to admit they’re onto something. Connect with your audience: Make them feel significant As Tony Robbins says, the number one need people have is to feel significant. And as Sheri says on this week’s episode of Just the Tips: “The people who understand there is no line between business and the personal are the ones who will be successful.” This episode may be a bit of a lovefest between Sheri and Dean, who are of one mind when it comes to making a great customer experience, but it’s also full of tips for how to create that experience. You won’t want to miss it. Outline of This Episode [2:35] Sheri’s origin story [9:00] How can companies connect with their audience? [10:10] An example of a company being real [15:34] Keeping your current customers [18:35] Simple ways to improve the customer experience [24:43] No line between business and the personal Resources Mentioned ShoeFitts.com Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

Competition? That's the enemy isn't it? Why would you sell or worse, give the competition your ideas? It doesn't seem to make sense at all and yet it's a very solid business strategy—and especially for small business. In this episode, you'll find three solid reasons why competition can change your life for the better. Right click here and ‘save as' to listen to this episode. You are read the transcript on the website too:#155: Why Selling Strategies to Competition Is a Smart Idea ================ Approximately every month we take our nieces, Marsha and Keira for dinner, but Keira always does something very curious. Since the girls were little, my wife Renuka and I have taken them to dinner After dinner we head to the mall, where they buy themselves an ice-cream. The first thing Keira does when she gets her ice-cream is offer me the first bite. “Not too big a bite”, she'll always say. But yes, I do get the first bite, before she continues to devour the rest of the ice-cream. In doing so, Keira is sharing what's rightfully hers to keep. She doesn't need to have a chunk of her ice-cream bitten off, no matter how small. Like Keira, our business is our ice-cream We don't need to share our secrets with someone else, do we? Yet, the smaller your company, the bigger the upside in sharing the secrets and knowledge you've gained over the years. Big companies can thrive on muscle power alone and sell solely to their customers. A smaller business, on the other hand, needs to learn to share; to teach the competition what they already know. I know, I know, this strategy sounds really odd. However, there are very solid reasons why you should wade right into the unlikely world of “teaching your competitors”. Let's find out why and cover three main points. 1: Clients Come And Go, Competition Remains Longer 2: You're always ahead of the competition (even when you tell them what you know) 3: Why selling your information to competition makes the market more viable Part 1: Clients Come And Go, Competition Remains Longer Imagine you dominated 90% of your market. Would you be happy? About 20 years ago, I heard of a lumber company that was hugely successful. So successful, in fact, that the competition was reduced to just 10% of the share of market, while this lumber-company gobbled up the rest. Ideally they should have rested on their laurels. A 90% stake signifies a healthy bottom line and lots of champagne, but they were restless. Their restlessness arose from their unusual plight. Being a lumber-based company, they could only operate profitably in a certain geographical area. If they tried to sell outside that area, they would run into increased transportation costs and other additional taxes, which made it unprofitable to go outside their boundaries. In short, they were “trapped” and could never expand or grow their business. What would you do in such a situation? Marketer, Jay Abraham, came up with a solution. He suggested the lumber company sell their secrets. As you can imagine, such a suggestion meets with instant pushback. The lumber company was the market leader because they had a system to treat the trees. I don't remember the story very well, but it went a bit like this: If they overdid the treatment, the lumber would be “overcooked”. If they were too cautious, the wood would be “raw” and unfit for any use. Every year, companies lost hundreds of thousands of dollars worth of precious lumber, because they hadn't perfected this system of treating the lumber just right. And now the company was being asked to sell its secrets You'd recoil if you were asked to do the same, wouldn't you? Like some crazy grandmother defending her precious recipes, you'd refuse to give away your secrets. What if the competition learned all of the methods and put you out of business? Why should you sell something that has taken you so much pain to acquire? Giving away, or selling your secrets to the competition seems like the most dimwitted thing to do. Selling to competition may seem foolish, but competition is an exceedingly powerful source of revenue and longevity. My friend Julia used to own several bed stores. Over the years she learned how to run the stores very effectively. So effective was she that she'd make 200-300% higher profits over other stores. What's interesting about a bed store is that the goods aren't terribly unique. If you look at a brand like Sealy or Sleepyhead, you're likely to find the same beds in practically every bed store. Yes, her profits were higher than other stores, but there's a limit to how much stock can be held in a store Unless Julia were to lease a new space, get the franchise rights, hire new staff etc., there seemed to be no way to increase her profits with clients. However, there was a spectacular, if slightly hidden opportunity to sell the secrets to the competition. Clients come and go. You buy a bed, and you're not exactly rushing out to buy another one tomorrow, are you? So clients buy the product and leave, but what does competition do? They stick around. If Julia were to sell her secrets to the competition, they'd stick around for as long as they were getting results. The “result” might mean greater profits, more time off, less staff turnover, or less chaotic management systems. Which is what the lumber company did as well They realised their geographical boundary was going to inhibit their growth, so they started having seminars. At first, the seminars were modestly priced at $5000 per head. Then in barely a year or so, the very same seminars shot up to $25,000 per person. Would you find the price of the seminar prohibitive? Lumber companies lost hundreds of thousands of dollars every year. Badly treated wood was taken as the “cost of doing business”. Once this lumber company showed them their methods, the other lumber companies were in a position to make a small fortune by not consigning the wood to waste. And it wasn't just the lumber companies in that district, or city, or even country. Lumber companies around the world wanted to pay for that information so that they could reduce waste to the bare minimum. The competition would stick around as long as it was finding the information profitable. Every bookstore on the planet is an example of this concept of selling to the competition When confronted with the fact that you may need to sell your secrets, the idea may seem unpalatable, but look at the bookstore in your city. Those videos, the books, the magazines—they're all filled with secrets that are being given away. Grandma kept her secrets and she's highly revered in her own family, but Grandma's only clients are her immediate family. The clients of the books, videos and magazines are the entire world. And you know as well as I do how the systems start chugging along once you buy a book. You rarely buy one book and never buy another one again When a business owner gives you their “secrets” and you get value from the information, you want to go back for more. However, as we've experienced in the past, we rarely restrict ourselves to just books. We buy into a lot more. The lumber company continued to make steady profits from their sale of lumber to their customers, but it's the competition that needed more information on a regular basis. They were not only able to give information in the form of treating lumber, but on many other topics that the competition needed to succeed as well. However, the most important bit of all is the longevity of the competition Customers tend to come and go. Whether you're selling a bed, lumber or consulting, a customer will show up, take what they need and leave. And truly speaking, so will a competitor. However, in many cases the competition will come back to get even more information. They'll consult with you, buy your courses, attend your workshops, and want to get as much as possible from you. If you're already ahead of the competition, they will keep coming back. No matter whether you have a brick and mortar business or something online, the principle remains exactly the same. Customers come and go. Competition stays around a lot longer. The lumber company was seemingly trapped Yet, it's that very trap that transformed their business. Instead of dealing solely with clients, they moved to competition and operated in a completely different universe. However, a red flag does pop up, doesn't it? What if the competition takes your stuff and makes it their own? Is it possible to muscle in, on your market? What if you don't recover from your weapons being used against you? Let's find out in this second section on why you're always ahead of your competition, even when you're teaching them everything you know. 2: You're always ahead of the competition (even when you tell them what you know) Let's say you started walking down the road, six months ago Somewhere along the way you learned a lot about the road, the pit stops, the method of walking, rehydration methods, etc. Now you're teaching your competition who's coming down that same road. If both of you were to keep walking, you'd still be many “months” ahead of the competition. Even though they've bought all the videos, read all your books and followed your plan in extreme detail, they're still going to be many months behind, even with you giving away all the tips that will help them move faster ahead. However, if you're still feeling a bit paranoid about the competition, there are two factors that will keep you ahead. The first factor is that time marches on. Let's say you've figured out how to make social media ads get a great return on investment. By the time you teach your competition everything you know, time is ticking away. Things change all the time. What worked for Facebook yesterday, may be different today. The same would apply for any business. Every so-called “success case study” is only a record of the past, and whatever you teach is likely to have changed anywhere from a tiny fraction to quite a lot. Even if you're teaching in an area that's not changing everyday—let's say watercolours, for instance—there's still some change in tools or equipment. Something in your technique, material or sequence will change all the time, often without your knowledge. And the competition can't keep up. The second point is one of mistakes We all have been lost at some point or the other—even with a GPS. Why is this so? A map is a map is a map, right? We're not supposed to get lost when we're given precise instructions. However, human error, and often, human creativity comes into play. Even when it seems you're following the map with a great deal of precision, there's always some possibility that it will be interpreted in an incorrect manner. Your competition is going to have to work out those mistakes and fix them. It's easy to believe that selling information to competition is risky What if the competition takes your ideas and uses it as their own? The reality is different. No matter how generous and detailed you are with your ideas and systems, you will always be ahead of the competition. When we did the Protégé sessions back in 2006-2008, most of the “customers” were really our competition. For most of our courses we get clients to fill in a form before, or right after they join. In this questionnaire, many of them revealed the primary reason why they wanted to be part of the course. As you've already guessed, they didn't want to reinvent the wheel. They wanted to use the system that we already had in place. If you stay stagnant, the competition will catch up They'll show up, they may overtake you and you're likely to be left in their dust. Yet we know that few of us intend to remain stagnant. As we learn and implement, invent and re-invent, we move ahead always maintaining enough of a lead. Plus, a lot of what we do depends on our strategy. Staying ahead is a weird concept, because we're not running parallel races with our competition. In reality we're chapping and changing our strategies all the time and any comparison with the competition is odd, at best. You can't really compare one restaurant with another. You can't throw one author in the same bull ring as another. Comparison itself is a super-weird activity to contemplate. Anyway, if the competition really wanted to copy your work, there are ways and means of doing so. Instead, selling your work to competition is a much saner idea It earns you revenue, builds up your authority and no matter how much you give away or sell, there's still an astounding amount of information that remains to be explained. If anything, selling the system is a far superior way to grow a business, as it draws in both customers and competition on a much bigger scale. But here's one of the biggest reasons why you need to sell to your competition: it is called “expanding the market“. Most of us think of competition as a bad thing, but it's quite the opposite. It makes the market more viable. Let's find out how. 3: Why selling your information makes the market more viable In 2014, Tesla Motors did something very revolutionary. They gave away the patents to their electric car. What are we to make of news like that? Is Tesla just being generous? Or does it have an ulterior motive? We know electric cars are a tiny fragment of the market. Despite being superior in almost every way to the petrol-driven car, they're still to make big inroads. But as an article on Forbes Magazine pointed out, Tesla's real competition is not another company. Instead it's the archaic petrol engines that are being manufactured in the millions around the globe, every single day. By giving away the patents, the competition doesn't have to figure things out. More importantly, they don't have to get into yet another patent lawsuit that would slow them down. Even when the other car manufacturers start to work on Tesla's patents, Tesla should be well down the road. James Part is the co-founder and CEO of Fitbit, a wireless fitness tracker. When Fitbit entered the market, they had bigger, gruntier competitors like Nike and Jawbone with the potential to crush an upstart like Fitbit. But here's what Park says. “You need some critical mass to legitimize what you're doing.” And Ben Yoskowitz, an angel investor told Inc. Magazine: “If nobody is competing in your space, there's a very good chance the market you're going into is too small. Any reasonably good idea has 10,000 people working on it right now. You may not even know they exist because they're as small as you.” But what's all of this got to do with you? After all Fitbit didn't give away or sell its information, did it? We grow up in an us vs. them environment. Which means that many, if not most of us, believe that competition isn't a good thing. We also believe that too much competition causes a saturation in the marketplace. Both these beliefs have some truth in them, but it really depends on your point of view. When you teach competition to do something that you already know, you're not only earning an income, but you're doing your own bit to broaden the market. My friend, and super-graphic designer, John McWade was literally the first one on the planet to use desktop publishing software McWade ran into some of the earliest Mac computers back in the 80's. He had a job as an art director of a magazine called Reno when he was given a little piece of software by Jeremy Jake. Jake was the chief engineer of a tiny Seattle startup called All This and was writing a software called PageMaker. Today we use the fancy InDesign software for desktop publishing but the heart of Adobe desktop publishing goes all the way back to PageMaker. But who was using PageMaker? Literally no one on the planet, except the engineers and John. Which is when John started up Before and After Magazine. And he showed people how to use PageMaker, and to create amazing graphic design. You could safely say that John McWade single handedly expanded the market and created competition. Today there are tens of thousands of books, videos and courses on InDesign. Selling the secret of how to create great graphic design has given McWade a good life and a huge fan following. In turn, the expansion of the market has been good for almost everyone. However, this advice of expanding the market doesn't just apply when you're starting up. It also applies when you're entering a reasonably mature marketplace. Which is why no matter where you look, whether it's books, cosmetics, shoes, consulting or training, there's new stuff appearing on the horizon almost endlessly. Which brings us to a very crucial point. Your competition is going to sell to your competition If you decide to keep your secrets all to yourself, that's your prerogative. However, your competition isn't exactly going to keep mum. If you have some great knowledge in selling real estate, and you decide not to tell or sell, another real estate agent will write a book, do seminars and give their version, anyway. If you're outstanding at creating apps, so are a thousand others who will happily put their information out for sale. The market will exist with or without you, so you might as well get your skin in the game because there really is hardly any downside and a ton of benefit, instead. Selling to your competition may at first seem like a bad idea, but it rarely is. No one is saying you need to ignore your customers. Your customers are extremely important, but so is the competition. Go out and find the competition. They're good for business. Next Step: Read or listen to: The Unlikely Bestseller (And Why It Sold 2 Million Copies)  

Fredrik talks to Aaron Gustafson about web standards. His origin story, how he got into web standards. How the standards work and who should get involved. The problems with prefixes and how we use them. This episode was recorded during the developer conference Øredev 2015, where Aaron gave two talks. Thank you Cloudnet for sponsoring our VPS! Comments, questions or tips? We are @kodsnack, @tobiashieta, @oferlund och @bjoreman on Twitter, have a page on Facebook and can be emailed on info@kodsnack.se if you want to write something longer. We read everything you send. If you like Kodsnack we would love a review in iTunes! Links Frameset Quark Dreamweaver Fetch Eric Meyer DOM level 0 A list apart Jeffrey Zeldman XHTML COMDEX Molly Holzschlag South by southwest Filemaker Jeff Veen Jen Robbins - Web design in a nutshell Jeremy Keith Andy Budd Richard Rutter Clearleft The web standards project Glenda Simms Derek Featherstone W3C TPAC Indesign Pagemaker CSS shapes Web platform incubator community group SVG Network information API - seems to have been shut down Vendor prefixes Edge - Microsoft’s successor to Internet explorer Alex Russell on vendor prefixes and their problems WHATWG - Web hypertext application technology working group Web SQL Firefox phones did not last Zork Basecamp Harvest Adaptive web design, second edition Aaron’s two talks Titles You’re the web standards guy Who falls into web standards and how does it happen? Between midnight and 5 a.m. Things were starting to stabilize a bit on the web The only way to build a solid foundation The web standards bug Before coming to the web In the trenches every day making web pages Help make other specs better Vendor prefixes have bitten us in the ass We don’t experience the web the way everyone else does I can’t believe I want them to make their ads more accessible

Matt Haughey founded MetaFilter, a well-moderated forum for discussions about interesting things that expanded to also answer questions. At just a few months over 15 years old, it's a veterans of many Internet lifecycles. In the last couple of years, however, MetaFilter began to face an existential challenge, which we'll talk about in this episode, along with its history, nature, and future. Sponsors & patrons This podcast is made possible through the support of sponsors and patrons. Thanks to our sponsor, Harry's: A great shaving experience for a fraction of the price of its competitors. $15 gets you a set that includes a handle, three blades, and shaving cream shipped to your door. Use coupon code DISRUPT for $5 off your first order. We've started a new kind of ad: "indie ads"! If you're a solo creator or small firm, we're offering discounted short ads with the kind underwriting of Cards Against Humanity. (CAH just launched a site where you can buy directly from them, including their Bigger Blacker Box and their 2012 and 2013 holiday packs, the profits from which are donated to charity.) Thanks also to patrons Bryan Clark, Rönne Ogland, and Mike Mansor for supporting us directly through Patreon! You can back this podcast for as little as $1 per month. At higher levels, we'll thank you on the air and send you mugs and T-shirts! Show notes Atex was the first digital composition system, used widely in the newspaper and magazine world into the 1990s, when PageMaker, QuarkXPress, and other software superceded it. Matt worked at Pyra Labs on Blogger for a short stint in its early days with Ev Williams, Meg Hourihan. We mention Tim O'Reilly, a publisher and thinker who invested in Blogger and a number of other interesting early-stage ventures. He founded Global Network Navigator (GNN) in 1993, which was sold to AOL in 1995. He is part of O'Reilly Alphatech Ventures. David Carr, the New York Times' media critic, used the terrible, terrible term platisher to refer to Medium, which is a combination of a platform and a publisher in a recent article. An OC-12 line is up to 622 Mbps of throughput. MAE-West was once the major interconnection point for ISPs on the west coast. The MAE stands for Metropolitan Area Exchange. In 1995, I wrote "The Experiment Is Over," about the how the National Science Foundation was shutting down its contracts for NSFNet, because commercial organizations could now directly operate the Internet backbone. A Virtual Private Server (VPS) is a virtualized instance of an operating system running on a host alongside potentially many others, each of which is allotted guaranteed amounts of CPU usage, storage, and the like. VPSes are just like running a virtual machine on one's own computer, but designed for efficiency and reliability. Glenn uses Linode, which recently switched all its drives to SSDs and doubled many system parameters. Digital Ocean is slightly cheaper (it used to be much more so). Amazon EC2 is another alternative for rapid scaling. After years of pictures of cats in scanners, MetaFilter set up cat-scan.com to house those and its memories. BREAKING! Cat-scan is dead and its file lost forever! BREAKING! File were found and it's fixed. As you were. The community at Ask MetaFilter produces some remarkable answers. A poster asked for help deciphering coded messages her grandmother on index cards before she died in 1996. Within 15 minutes, there was an answer. Andy Baio asked about an image he used a decade ago for the soon-to-be-revived Upcoming, and Boing Boing's Rob Beschizza had an answer four minutes later. Einstein probably didn't tell a story about "no cat," but it's an interesting history of where the apocryphal quote came from; and my original Google Answers query, for which I was willing to pay $15 if someone had an accurate reply. Jessamyn West is part of the lifeblood of the interesting part of the Internet. Matt blames his PVRblog for the rise of content farms. On Medium, Matt explained MetaFilter's Google search and AdSense predicament. But the good news is that even after we recorded this episode, donations continued to pour in. They've now received about $40,000 in one-time donations and a commitment of $10,000 per month in recurring ones. That monthly figure is about one-third of the site's Google ad revenue, and thus a good cushion against future drops. (Photo by Chris Ryan.)

This episode was recorded 6 May 2014 live and in person at Brent's office in lovely, sunny Ballard. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) Chris has worked at Adobe and as a founder of Rogue Sheep, which won an Apple Design Award for Postage. Chris's new company is Aged & Distilled with Guy English — which shipped Napkin, a Mac app for visual collaboration. Chris is also the co-host of The Record. He lives on Bainbridge Island, a quick ferry ride from Seattle. This episode is sponsored by Tagcaster. Tagcaster is not just another podcast client — it solves the age-old problem of linking to specific parts of a podcast. You can make clips — short audio excerpts — and share them and link to them. After all these years, that problem is finally solved. This episode is also sponsored by Igloo. Igloo is an intranet you'll actually like, with shared calendars, microblogs, file-sharing, social networking, and more. It's free for up 10 users — give it a try for your company or your team today. This episode is also sponsored by Hover. Hover makes domain name management easy. And it's a snap to transfer domains from other registrars using their valet service. Get 10% off your first purchase with the promotional code PANIC. As in “Don't Panic! Use Hover.” Take a look. Things we mention, more or less in order of appearance: Oklahoma Wikipedia The shopping cart Rust Homestead Act Pong Atari 2600 President Carter Pinochle Republicans Democrats Apple II Apple II Reference Manual Floppy Disks Odyssey: The Compleat Adventure Marco Epson MX-80 dot matrix printer Parallel port BASIC Apple II graphics modes LiteBrite Apple II Star Wars game Assembler Text adventure games Paper app Graph paper Merlin assembler Pascal compiler for Apple II Locksmith for Apple II Apple II copy protection Radio Shack ROM chips Tin foil Alligator clips The Complete Graphics System The Incomparable Mike Lee on The Record SATs University of Oklahoma LaserWriter Linotronic image setter The Clampetts The Joads Seattle Las Vegas Belltown Capitol Hill Everett Queen Anne Magnolia Adobe Microsoft Windows X-Wing video game 8086 Assembly language Microsoft DOS Sierra On-Line PowerBook Duo Apple IIGS Think C Sega CD-ROMs Postscript Pagemaker Quark Aldus Pioneer Square 1995 Java Natural Intelligence Roaster IDE Illustrator QA Partner Test-Driven Development InDesign COM Matt Joss Version control 2001 SourceSafe Visual Studio C++ OpenDoc Resource Compiler Sharepoint Azure FrameMaker Rogue Sheep CMYK separation Optical character alignment University of Washington HITLab Gel Electrophoresis Jeff Argast PowerPoint Western blots The Guardian Bush Administration Postage Twitterrific Brad Ellis Lehman Brothers Jake Carter Cocoa Quartz Composer Motion After Effects Kyle Richter Ian Baird IAP Rickenbacker's The House of Shields John Gruber Dave Wiskus Napkin Guy English Thomas Unterberger C4 United Lemur World Cup Brazil WWDC San Francisco NetNewsWire 1999 Eddy awards

This episode was recorded 16 May 2013 live and in person at Omni's lovely offices overlooking Lake Union in Seattle. (Check out the OmniFocus 2 public beta!) You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) John Chaffee is a co-founder of BusyMac which makes the awesome BusyCal. John talks about being a Mac developer in the '90s, what it was like at Now Software, and how he got tired of mobile and came back to the Mac. This episode is sponsored by Squarespace. Easily create beautiful websites via drag-and-drop. Get help any time from their 24/7 technical support. Create responsive websites — ready for phones and tablets — without any extra effort: Squarespace's designers have already handled it for you. Get 10% off by going to http://squarespace.com/therecord. And, if you want to get under the hood, check out their APIs at developers.squarespace.com. This episode is also sponsored by Microsoft Azure Mobile Services. Mobile Services is a great way to provide backend services — syncing and other things — for your iPhone, iPad, and Mac apps. If you've been to the website already, you've seen the tutorials where you input code into a browser window. And that's an easy way to get started. But don't be fooled: Mobile Services is deep. You can write in JavaScript in your favorite text editor and deploy via Git. Good stuff. Things we mention, in order of appearance (roughly): BusyMac BusyCal Now Software Extensis Farallon SplashData PhoneNet connectors AppleTalk Berkeley Mac Users Group (BMUG) Berkeley, CA QA A/UX Desktop publishing Mac iici SCSI Santa Barbara Mac Store Pagemaker Mac 512 VIP Technologies Atari ST Apple IIgs Lotus 1-2-3 Taxes Mac SE/30 Portland Bay Area San Jose System 7 1991 Now Utilities Dave Riggle Claris MacWrite Filemaker Pro Bento 1990 Macworld Expo Floppy disks iCal Now Up-to-Date Macworld Expo Boston Compuserve Windows Altura Mac2Win Qualcomm Osborne Effect Dotcom Bubble Aldus Fetch Quark MacMall OnOne Software 1999 Adobe InDesign OpenDoc Mac OS X Carbon AppKit NetNewsWire Office Space Getty Images PhotoDisx 2001 Palm PDA Handspring Visor PalmGear Handango SplashPhoto SplashMoney SplashID SplashShopper SplashWallet Windows Mobile Symbian Android SplashBlog Instagram 2006 SixApart Movable Type 2007 Mac App Store BusyCal, LLC Google WWDC RSS Safari/RSS Google (Partly) Shuts Down CalDAV MobileMe SyncServices iCloud Sandboxing JCPenney's Apple Pulls out of Macworld Twitter AirPlay Apple TV Type A Personality Domain Name System BusySync HotSync iCloud Core Data Syncing iCloud Key/Value Storage ActiveSync ExchangeWebService Blackberry

This episode was recorded 22 May 2013 live and in person at Adobe's offices in Fremont in Seattle. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) John Nack is Principal Product Manager, Adobe Digital Video. He has a blog (definitely worth reading, especially if you use Photoshop) and is @jnack on Twitter. This episode is sponsored by Microsoft Azure Mobile Services. One of the cooler features recently added is the ability to create custom APIs. Originally you were limited to standard operations on your database tables — but now you can design any API you want. This allows you to create a full REST/JSON API that's tailored to your app, that works as efficiently as possible. (And it's all in JavaScript. Mobile Services runs Node.js. Write your apps in your favorite text editor on your Mac.) Things we mention, in order of appearance (pretty much): Adobe LiveMotion Photoshop John's Blog Kurt Vonnegut Granfalloons despair.com Cocoa 64-bit Carbon 64-bit Unfrozen Cave Man Olive Garden South Bend, Indiana Tiramisu St. Sebastian Breadsticks Monkeys 2005 Movable Type DeBabelizer GifBuilder Anarchie 1984 Mac 2001 Algonquin Hotel Apple II PCjr ASCII Art Clip Art Googly Eyes Bill Atkinson MacPaint Rorschach Test Apple II GS Great Books Quadra 840AV Quadra Ad Director SuperCard Søren Kierkegaard Immanuel Kant Notre Dame Football Windows NT HTML New York City 1998 Flash Macromedia Illustrator Navy ROTC San Francisco GoLive NetNewsWire After Effects Thomas Knoll Camera Raw Photoshop Touch Germany Philistinism Perfectionism Volkswagen Carbon-dating Web Standards SVG CSS Gus Mueller Acorn Neven Mrgan Khoi Vinh Croatia Portland JDI Healing Brush Buck Rogers Creative Cloud Facebook Smugmug WWDC Jetta Ketchup Death-march Comic Book Guy John Gruber “If you see a stylus, they blew it.” Microsoft Surface Metro UI Rahm Emmanuel: “You never want a serious crisis to go to waste.” The Mythical Man-Month Content-Aware Fill Shawshank InDesign Adobe Magazine Nike PageMaker Postscript SLR Lightroom Black & Decker Dr. Evil Loren Brichter Instagram Kickstarter NGO Tumblr Acquisition Troy Gaul Blurb The Onion: Report: 98 Percent Of U.S. Commuters Favor Public Transportation For Others Data T-1000 Syria MacApp Resource Manager John Knoll Industrial Light & Magic QuickTime OpenDoc Corba OLE SnapSeed Mac System 6 Apple events AppleScript Audio Bus 1992 “The only time you should start worrying about a soldier is when they stop bitchin'” Alan Kay: “The Mac is the first computer good enough to be criticized.” TapBots Tweetbot 2 Android Kai's Power Tools Kai Krause Fremont RUN DMC Porsche Boxster Flavawagon Google Glass Robert Scoble

James and John discuss eBay Finds: signed Markkula letter, Apple Computer goblet, and iMac coffee table. They discuss the history of PageMaker, and news includes new iMacs, Get a Mac ads, letting go of boxes, and AppleCrate II. To see all of the show notes and join our website, visit us at RetroMacCast.

Dave talks about giving ourselves permission to draw, about how the printing press led us to communicate in a particular way, and about how that can limit our communication in a digital environment, about how PowerPoint can be both inhibiting and comforting, and about how where we are with video today is where we were with PageMaker 20 years ago.Dave says 'You don't have to be an expert to start - you just have to start'.There are several references in this episode:Dave's blog is Communication Nation (http://communicationnation.blogspot.com/).His company is Xplane (http://www.xplane.com/).Edward Tufte's inspirational book is 'The Visual Display of Quantitative Information' (http://tinyurl.com/27dw8s). Betty Edwards' book 'Drawing on the Right Side of the Brain' can teach you to draw - even if you don't think you can (http://tinyurl.com/36jbxj).The culture map is Dave's representation of the culture at his company Xplane (http://tinyurl.com/3a27bp).Dave's 'ListMania' booklist is on Amazon.com (http://tinyurl.com/25jqas).I mentioned Lee Brimelow of Frog Design. One of his sites is the WPF blog - it contains his presentation to the Microsoft Remix conference. (http://www.thewpfblog.com/)(References to individual books on this webiste are links to Amazon.com - we earn a small commission on any purchases you make on following such links).Duration: 30:57File size: 14.2MB