Podcasts about stripe atlas

Pierre de Wulf (@PierreDeWulf), the founder of Scraping Bee, transformed himself from a frustrated developer into a SaaS success story. Here's what you'll learn from this episode:1/

I'm joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing1) Sell Digital Products• Create courses/ebooks on what you know• Focus on life-changing hacks (e.g. better sleep)• Use gamma.app for slick lead magnetsPro tip: Share your personal journey, not just advice2) Document your journey publicly:• Share what you're working on (Twitter, YouTube, etc.)• Creates initial traction & builds audience• Find your authentic voice over timeKey: Use "I" statements, not "you should" when starting out3) Smart pricing strategies:• Always use a paywall• Don't undervalue your work• Research competitor prices• Test one-time vs. subscription models"When it's cheap, people will undervalue the product." - Mark 4) Harness the power of gamification:• Inspired by Pokemon Sleep's $100M success• Apply to habits: sleep, diet, workouts• Use leaderboards, points, rewards5) Gamify GitHub commits for devs!• Combine Github commits with credit card point system• Create leaderboards and scorecards for commits• Leverage word of mouth and social for growth6) Stripe Atlas alternative for indie hackers • Legal setup & tax optimization• Simplify global business setup• Explore international business structures• Premium support services"It's the #1 question I receive on every YouTube video." - Mark on legal advice!Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 

Brian Tolkin is the Head of Product at Opendoor. Previously, he was one of the early employees at Uber, where he was instrumental in launching and growing UberPool, UberHop, and UberExpress and started one of the first product operations teams in tech. In our conversation, we dive into:• How to enable product and ops to work well together• How to run great product reviews• How to make good decisions with limited data• How he uses the jobs-to-be-done framework at Opendoor• How to stay calm under pressure as a leader• Wild stories from his time at Uber• Challenges faced at Opendoor during the pandemic• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Explo—Embed customer-facing analytics in your product• Attio—The powerful, flexible CRM for fast-growing startups—Find the transcript and references at: https://www.lennysnewsletter.com/p/scaling-uber-and-opendoor-brian-tolkin—Where to find Brian Tolkin:• X: https://x.com/briantolkin• LinkedIn: https://www.linkedin.com/in/briantolkin/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Brian's background(02:14) Career beginnings at Uber(02:49) Transitioning from product operations to product management(06:47) Product and operations synergy(10:00) Surge pricing at Uber(12:18) Scaling challenges, and stories(15:47) Opendoor and Covid adaptations(25:38) Product reviews and Jobs to Be Done(40:30) The challenges of A/B testing(42:23) Increasing conviction in solutions(44:33) Leveraging intuition in product decisions(47:07) Partnering with Zillow(52:55) Staying calm under pressure(56:25) Finding the “kernel of truth” in product management(01:00:21) Failure corner: Early days of Uber Pool(01:06:11) Lightning round and final thoughts—Referenced:• Twitter's former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour: https://www.lennysnewsletter.com/p/twitters-former-head-of-product-kayvon-beykpour• Opendoor: https://sell.opendoor.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• FlashTags: A Simple Hack for Conveying Context Without Confusion: https://www.onstartups.com/flashtags-a-simple-hack-for-conveying-context-without-confusion• Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/• Zillow: https://www.zillow.com/• Zillow, Opendoor announce multi-year partnership: https://investor.opendoor.com/news-releases/news-release-details/zillow-opendoor-announce-multi-year-partnership• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• Stripe Atlas: https://stripe.com/atlas• Founders podcast: https://www.founderspodcast.com/• Uber will deliver ice cream to you today: https://www.dispatch.com/story/lifestyle/food/2016/07/13/uber-will-deliver-ice-cream/24201840007/• UberKittens: https://www.uber.com/newsroom/uberkittens/• UberPuppies: https://www.uber.com/blog/uberpuppies-want-to-play/• Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723• The Black Swan: The Impact of the Highly Improbable: https://www.amazon.com/Black-Swan-Impact-Improbable-Incerto/dp/1400063515• The Design of Everyday Things: https://www.amazon.com/dp/0465050654• Shantaram: https://www.amazon.com/Shantaram-SHANTARAM-Paperback-GregoryDavidRoberts/dp/B00QPVJESC• Full Swing on Netflix: https://www.netflix.com/title/81483353• Formula 1: Drive to Survive on Netflix: https://www.netflix.com/title/80204890• Break Point on Netflix: https://www.netflix.com/title/81569920• Air on Prime Video: https://www.amazon.com/AIR-Matt-Damon/dp/B0B8Q3JMCG• Fi smart dog collar: https://tryfi.com/• Particle: https://particlenews.ai/• Sara Beykpour on LinkedIn: https://www.linkedin.com/in/sarabeykpour/• A new-parent gift guide for product managers: https://www.lennysnewsletter.com/p/a-new-parent-gift-guide-for-product• Jeff Holden on LinkedIn: https://www.linkedin.com/in/jeffholden/• Travis Kalanick on X: https://x.com/travisk—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

(0:00) Intro.(1:05) About the podcast sponsor: The American College of Governance Counsel.(1:52) Start of interview. (2:28) Thompson's origin story.(3:42) His startup work at Quizlet (joined a 5 person team) and Stripe (from 2k to 8k employees). Joined Anthropic in early 2023.(6:25) On China-US relations, and the course he teaches at Vanderbilt Law School: Emerging Technologies, Law, and U.S.-China Competition.(11:04) On startup incorporations, Delaware, and other thoughts for entrepreneurs. Reference to Stripe Atlas.(14:18) Unveiling the AI investment landscape. Increase in capital and talent in AI technologies. "Companies at the frontier of building LLMs: Anthropic, OpenAI, Alphabet and Meta."(19:15) On the international AI landscape. China wanting to overcome its "century of humiliation."(21:55) Origin story and mission of Anthropic. The eight founders left OpenAI in 2021. Claude 3.5 Sonnet.(26:14) Anthropic's Public Benefit Corporation (PBC) and Long Term Benefit Trust (LTBT) model.(29:24) How to think about AI and its paradigm shift for corporate directors.(31:05) Claude products for consumers and enterprise.(33:36) On the future of work with impact of AI.(35:17) San Francisco's evolving role as a global tech hub.(37:37)  Is AI overhyped or underhyped? "The impact of AI will be somewhere between the internet platform shift to the next industrial revolution (...) and if the next internet is kind of the lower bound of the impact AI will have on society and the economy and technology more broadly, then that's a pretty significant impact."(40:05) On the "stay private vs go public" debate.(42:48) More thoughts for directors on AI. Prof Ethan Mollick: "The AI you're using today is the worst AI you will ever use." (43:48) Books that have greatly influenced his life: The Children, by David Halberstam (1998)Oracle Bones by Peter Hessler (2006)All Quiet on the Western Front by Erich Maria Remarque (1929)(46:42)  His mentors. Chris Klein and Dan Crittenbrink (State Department). Chip Blacker (Stanford).(47:53) Quotes that he thinks of often or lives his life by.(48:40) An unusual habit or absurd thing that he loves: Antique maps and running everyday.(50:28)  The living person he most admires.Thompson Paine is the head of business operations at Anthropic, one of the leading AI companies in San Francisco. You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__You can join as a Patron of the Boardroom Governance Podcast at:Patreon: patreon.com/BoardroomGovernancePod__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

Jeff Weinstein is a product lead at Stripe, where he helped grow their payment APIs to hundreds of billions in volume and transformed the way founders start companies into a few simple clicks with Atlas. Prior to Stripe, Jeff led several startups and sold companies to Groupon and Box. He's known for his customer obsession, craft, quality, and building beloved products businesses rely on. In our conversation, we discuss:• The power of customer obsession and how to operationalize it in the product development process• How to pick the right metrics and use them to drive impact• Techniques for getting things done at big companies• A group practice Jeff started to uplevel product craft, called Study Group• The story behind Stripe Atlas and its mission to increase entrepreneurship globally• Lessons from working with the founders of Stripe—Brought to you by:• Pendo—The all-in-one platform for product-led companies building breakthrough digital experiences• Cycle—Your feedback hub, on autopilot• Anvil—The fastest way to build software for documents—Find the transcript at: https://www.lennysnewsletter.com/p/creating-a-culture-of-excellence—Where to find Jeff Weinstein:• X: https://x.com/jeff_weinstein• LinkedIn: https://www.linkedin.com/in/jeffwweinstein/• Email: jweinstein@gmail.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jeff's background (10:16)  The “go, go, go ASAP + optimistic, long-term compounding” approach(15:38) The importance of craft and quality(24:15) Effective customer communication strategies(28:57) The importance of speed in customer interactions (33:19) Narrowing your focus(36:53) Why you should pay attention only to paying-customer feedback(40:24) Practicing silence when communicating (45:33) The role of metrics in product success(54:08) Empowering teams with a single metric(58:23) Picking the right metric for your audience(01:05:10) The importance of metric hygiene(01:11:33) How Stripe uses “study groups” for product improvement(01:37:20) Stripe's Atlas: simplifying company formation(01:50:38) Automation and operational efficiency(01:55:13) Diversity and team building(02:03:09) Building new products within a large company(02:21:10) Lightning round—Referenced:• Atlas: https://stripe.com/atlas• Stripe: https://stripe.com/• SQL: https://en.wikipedia.org/wiki/SQL• GitHub: https://github.com/• Linear: https://linear.app/• Figma: https://www.figma.com/• Jeff's tweet about Stripe's bug-finder program: https://x.com/jeff_weinstein/status/1777487507934040300• The “Collison installation”: https://news.ycombinator.com/item?id=18400504• How we use friction logs to improve products at Stripe: https://dev.to/stripe/how-we-use-friction-logs-to-improve-products-at-stripe-i6p• Fidelity: https://www.fidelity.com/• 83(b) election: https://docs.stripe.com/atlas/83b-election• Jeff's tweet about Atlas's NPS score: https://x.com/jeff_weinstein/status/1788644576330469638• What is a Delaware corporation? Here's what makes this state so attractive to businesses: https://stripe.com/resources/more/what-is-a-delaware-corporation• Incorporating in Delaware explained: Why it's such a popular option for businesses: https://stripe.com/resources/more/incorporating-in-delaware-explained• 7 of Pixar's Best Storyboard Examples and the Stories Behind Them: https://boords.com/blog/7-of-pixars-best-storyboard-examples-and-the-stories-behind-them• Alex Kehayias on LinkedIn: https://www.linkedin.com/in/alexkehayias/• Patrick McKenzie on LinkedIn: https://www.linkedin.com/in/patrickmckenzie/• AngelList: https://www.angellist.com/• Dan Hightower on LinkedIn: https://www.linkedin.com/in/danhighto/• Stripe Atlas perks partners: https://support.stripe.com/questions/stripe-atlas-perks-partners• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884• Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace: https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835• 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319• Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer• Box: https://www.box.com/• Patrick Collison on X: https://x.com/patrickc• How to with John Wilson on HBO: https://www.hbo.com/how-to-with-john-wilson• The Quiet Girl on Hulu: https://www.hulu.com/movie/the-quiet-girl-b50a4b8e-d3ff-4635-b806-5e7dbd292ca4• Raycast: https://www.raycast.com/• Quicksilver: https://qsapp.com/• Alfred: https://www.alfredapp.com/help/workflows/automations/• CleanShot: https://cleanshot.com/• John Collison on X: https://x.com/collision—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Welcome to the Alfalfa Podcast

Todd Jackson is a Partner at First Round Capital. Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter's Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. Before Cover, Todd oversaw product development for Facebook's Newsfeed, Photos, and Groups. He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. In our conversation, we discuss:• Why product-market fit (PMF) matters• First Round Capital's four-part PMF framework• Level one: Nascent product-market fit• Level two: Developing product-market fit• Level three: Strong product-market fit• Level four: Extreme product-market fit• Examples of companies at each level• How to know if you're stuck at a level, and how to get unstuck• What to change if you're stuck: persona, problem, promise, and product• The goals and challenges at each stage—Brought to you by:• WorkOS—The modern API for auth and user identity• Eppo—Run reliable, impactful experiments• CommandBar—AI-powered user assistance for modern products and impatient users—Find the full transcript at: https://www.lennysnewsletter.com/p/a-framework-for-finding-product-market—Where to find Todd Jackson:• X: https://twitter.com/tjack• LinkedIn: https://www.linkedin.com/in/toddj0/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Todd's background(06:07) First Round Capital's PMF framework(09:07) Why product-market fit is so important(11:02) Who can benefit from this framework(12:55) The product-market fit method(16:54) Broad overview of the framework(21:35) Level one: nascent product-market fit(33:16) The four P's(39:13) Level two: developing product-market fit(49:13) Signs you're stuck at level two, and what to do(55:12) Level three: strong product-market fit(01:00:17) Signs you're stuck at level three, and what to do(01:02:22) Level four: extreme product-market fit(01:06:55) Rough timelines for each level(01:11:18) A quick recap of the framework(01:12:15) Diving deeper on the four P's: what to do if you're stuck(01:13:56) Dollar-driven discovery(01:25:11) Apply for the product-market-fit method program—Referenced:• First Round: https://firstround.com/• Twitter Acquires Cover: https://www.vox.com/2014/4/7/11625332/twitter-acquires-cover-an-android-mobile-startup• Dropbox: https://www.dropbox.com/• Rahul Vohra on LinkedIn: https://www.linkedin.com/in/rahulvohra/• How Superhuman Built an Engine to Find Product Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• How to validate your startup idea: https://www.lennysnewsletter.com/p/validating-your-startup-idea• How the most successful B2B startups came up with their original idea: https://www.lennysnewsletter.com/p/how-the-most-successful-b2b-startups• How to know if you've got product-market fit: https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket• A guide for finding product-market fit in B2B: https://www.lennysnewsletter.com/p/finding-product-market-fit• Product-market fit method: http://pmf.firstround.com/• Stripe: https://stripe.com/• Plaid: https://plaid.com/• Paths to PMF: https://review.firstround.com/series/product-market-fit/• WeWork: https://www.wework.com/• Casper: https://casper.com/• Vanta: https://www.vanta.com/• Christina Cacioppo on LinkedIn: https://www.linkedin.com/in/ccacioppo/• Ramp: https://ramp.com/• Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Product): https://www.lennyspodcast.com/velocity-over-everything-how-ramp-became-the-fastest-growing-saas-startup-of-all-time-geoff-charl/• Jack Altman on LinkedIn: https://www.linkedin.com/in/jackealtman/• Lattice: https://lattice.com/• Zachary Perret on LinkedIn: https://www.linkedin.com/in/zperret/• Positioning: https://www.lennysnewsletter.com/p/positioning• Retool: https://retool.com/• David Hsu on LinkedIn: https://www.linkedin.com/in/dvdhsu/• Persona: https://withpersona.com/• Rick Song on LinkedIn: https://www.linkedin.com/in/rick-song-25198b24/• Lloyd Tabb on LinkedIn: https://www.linkedin.com/in/lloydtabb/• Looker: https://en.wikipedia.org/wiki/Looker_(company)• Jason Boehmig on LinkedIn: https://www.linkedin.com/in/jboehmig/• Ironclad: https://ironcladapp.com/• Lessons in leadership | Scaling an org and tactical management advice | Jack Altman (Lattice): https://www.youtube.com/watch?v=cZzXqf61mrQ• Filip Kaliszan on LinkedIn: https://www.linkedin.com/in/kaliszan/• Verkada: https://www.verkada.com/• Ali Ghodsi on LinkedIn: https://www.linkedin.com/in/alighodsi/• Databricks: https://www.databricks.com/• Stripe Radar: https://stripe.com/radar• Stripe Atlas: https://stripe.com/atlas• Square Stand: https://squareup.com/shop/hardware/us/en/products/ipad-pos-stand-integrated-card-reader• Cash App: https://cash.app/• Square Checking: https://squareup.com/us/en/campaign/banking/checking• Square Loan: https://squareup.com/help/us/en/article/5654-get-started-with-square-capital• Casey Winters on LinkedIn: https://www.linkedin.com/in/caseywinters/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Josh Kopelman on LinkedIn: https://www.linkedin.com/in/jkopelman/• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennyspodcast.com/videos/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/• Simon Kucher: https://www.simon-kucher.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Episode 517: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) are joined by Greg Isenberg to brainstorm 6 business ideas you can start with no funding.  Want to see the best clips from MFM? Subscribe to our clips channel here. — Show Notes: (0:00) Intro (7:00) Playing for style points  (11:00) AG1 for Dogs (15:00) Daily Fabler (22:00) Sweaty Franchises (35:00) Entrepreneur Operating System (39:00) Luxury Newsletters (45:00) Veblen goods (48:00) Stripe Atlas for Trademarks (55:00) Greg's Life Hacks — Links: • Late Checkout - https://www.latecheckout.studio/ • Boring Marketing - https://www.boringmarketing.com/ • Daily Stoic - https://dailystoic.com/ • Pink's Windows - https://www.pinkswindows.com/franchising • EOS - https://www.eosworldwide.com/ • ResiBrands - https://resibrands.com/ • Playing Field - https://www.playingfield.com/ • Raya - https://www.rayatheapp.com/ • Superhuman - https://superhuman.com/ • Little Lifehacks Guaranteed to Improve your Life - https://tinyurl.com/2zhdz2uh — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Soy Borja Girón, podcasters y emprendedor y en esta nueva entrevista con el asesor fiscal especialista en fiscalidad internacional Alex Algarci y aprenderás:Quién es Alex Algarci: https://instagram.com/Alex_Algarci 1: Cómo empezar a emprender teniendo en cuenta los temas fiscales y evitar errores2: Cómo facturar.3: Cómo usar Hotmart para generar ingresos sin darte de alta como autónomos.4: Cómo darse de alta en autónomos (los dos organismos, Hacienda y el RETA).5: Cuál es el mínimo.6: ¿Qué es el IRPF y cómo añadirlo en las facturas?7: IVA por países8: Formación online y presencial. 9: Tarifa plana de autónomos10: Cómo vender servicios, productos o infoproductos11: ¿Qué es mejor, ser autónomo o crear empresa?12: ¿Cuándo es el momento para lanzarse a emprender de verdad?13: Existen trucos legales que debamos conocer?14: ¿Hay que irse de España a Portugal por ejemplo para tener mejores condiciones fiscales?15: Inversión en criptos. ¿Cuándo declarar?16: ¿Comprar casa como persona o empresa? ¿Coche? Sociedad patrimonial.17: ¿LLC con Stripe Atlas en Estados Unidos?18: Herramientas de facturación que nos ayuden. Quaderno, Holded, FacturaDirecta.19: ¿Cada cuanto tiempo presentar facturas y cómo hacerlo?20: Trucos creando Holding Empresarial para pagar muchos menos impuestos.Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, entrevistas, estrategias y tendencias del Marketing Digital y los negocios online. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio. También puedes acceder a mis cursos de Marketing Digital desde https://triunfacontublog.com Puedes unirte a la Comunidad Emprendedores Triunfers desde: https://borjagiron.com/comunidad Recibe cada día mis secretos para emprender desde http://borjagiron.com/newsletter Escucha el resto de mis podcasts desde https://borjagiron.com/podcasts Un fuerte abrazo.

Soy Borja Girón, podcasters y emprendedor y en esta nueva entrevista con el asesor fiscal especialista en fiscalidad internacional Alex Algarci y aprenderás:Quién es Alex Algarci: https://instagram.com/Alex_Algarci 1: Cómo empezar a emprender teniendo en cuenta los temas fiscales y evitar errores2: Cómo facturar.3: Cómo usar Hotmart para generar ingresos sin darte de alta como autónomos.4: Cómo darse de alta en autónomos (los dos organismos, Hacienda y el RETA).5: Cuál es el mínimo.6: ¿Qué es el IRPF y cómo añadirlo en las facturas?7: IVA por países8: Formación online y presencial.9: Tarifa plana de autónomos10: Cómo vender servicios, productos o infoproductos11: ¿Qué es mejor, ser autónomo o crear empresa?12: ¿Cuándo es el momento para lanzarse a emprender de verdad?13: Existen trucos legales que debamos conocer?14: ¿Hay que irse de España a Portugal por ejemplo para tener mejores condiciones fiscales?15: Inversión en criptos. ¿Cuándo declarar?16: ¿Comprar casa como persona o empresa? ¿Coche? Sociedad patrimonial.17: ¿LLC con Stripe Atlas en Estados Unidos?18: Herramientas de facturación que nos ayuden. Quaderno, Holded, FacturaDirecta.19: ¿Cada cuanto tiempo presentar facturas y cómo hacerlo?20: Trucos creando Holding Empresarial para pagar muchos menos impuestos. Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, entrevistas, estrategias y tendencias del Marketing Digital y los negocios online. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio. También puedes acceder a mis cursos de Marketing Digital desde https://triunfacontublog.com Puedes unirte a la Comunidad Emprendedores Triunfers desde: https://borjagiron.com/comunidad Recibe cada día mis secretos para emprender desde http://borjagiron.com/newsletter Escucha el resto de mis podcasts desde https://borjagiron.com/podcasts Un fuerte abrazo.

Soy Borja Girón, podcasters y emprendedor y en esta nueva entrevista con el asesor fiscal especialista en fiscalidad internacional Alex Algarci y aprenderás:Quién es Alex Algarci: https://instagram.com/Alex_Algarci 1: Cómo empezar a emprender teniendo en cuenta los temas fiscales y evitar errores2: Cómo facturar.3: Cómo usar Hotmart para generar ingresos sin darte de alta como autónomos.4: Cómo darse de alta en autónomos (los dos organismos, Hacienda y el RETA).5: Cuál es el mínimo.6: ¿Qué es el IRPF y cómo añadirlo en las facturas?7: IVA por países8: Formación online y presencial.9: Tarifa plana de autónomos10: Cómo vender servicios, productos o infoproductos11: ¿Qué es mejor, ser autónomo o crear empresa?12: ¿Cuándo es el momento para lanzarse a emprender de verdad?13: Existen trucos legales que debamos conocer?14: ¿Hay que irse de España a Portugal por ejemplo para tener mejores condiciones fiscales?15: Inversión en criptos. ¿Cuándo declarar?16: ¿Comprar casa como persona o empresa? ¿Coche? Sociedad patrimonial.17: ¿LLC con Stripe Atlas en Estados Unidos?18: Herramientas de facturación que nos ayuden. Quaderno, Holded, FacturaDirecta.19: ¿Cada cuanto tiempo presentar facturas y cómo hacerlo?20: Trucos creando Holding Empresarial para pagar muchos menos impuestos. Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, entrevistas, estrategias y tendencias del Marketing Digital y los negocios online. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio. También puedes acceder a mis cursos de Marketing Digital desde https://triunfacontublog.com Puedes unirte a la Comunidad Emprendedores Triunfers desde: https://borjagiron.com/comunidad Recibe cada día mis secretos para emprender desde http://borjagiron.com/newsletter Escucha el resto de mis podcasts desde https://borjagiron.com/podcasts Un fuerte abrazo.

Soy Borja Girón, podcasters y emprendedor y en esta nueva entrevista con el asesor fiscal especialista en fiscalidad internacional Alex Algarci y aprenderás:Quién es Alex Algarci: https://instagram.com/Alex_Algarci 1: Cómo empezar a emprender teniendo en cuenta los temas fiscales y evitar errores2: Cómo facturar.3: Cómo usar Hotmart para generar ingresos sin darte de alta como autónomos.4: Cómo darse de alta en autónomos (los dos organismos, Hacienda y el RETA).5: Cuál es el mínimo.6: ¿Qué es el IRPF y cómo añadirlo en las facturas?7: IVA por países8: Formación online y presencial. 9: Tarifa plana de autónomos10: Cómo vender servicios, productos o infoproductos11: ¿Qué es mejor, ser autónomo o crear empresa?12: ¿Cuándo es el momento para lanzarse a emprender de verdad?13: Existen trucos legales que debamos conocer?14: ¿Hay que irse de España a Portugal por ejemplo para tener mejores condiciones fiscales?15: Inversión en criptos. ¿Cuándo declarar?16: ¿Comprar casa como persona o empresa? ¿Coche? Sociedad patrimonial.17: ¿LLC con Stripe Atlas en Estados Unidos?18: Herramientas de facturación que nos ayuden. Quaderno, Holded, FacturaDirecta.19: ¿Cada cuanto tiempo presentar facturas y cómo hacerlo?20: Trucos creando Holding Empresarial para pagar muchos menos impuestos. Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, entrevistas, estrategias y tendencias del Marketing Digital y los negocios online. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio. También puedes acceder a mis cursos de Marketing Digital desde https://triunfacontublog.com Puedes unirte a la Comunidad Emprendedores Triunfers desde: https://borjagiron.com/comunidad Recibe cada día mis secretos para emprender desde http://borjagiron.com/newsletter Escucha el resto de mis podcasts desde https://borjagiron.com/podcasts Un fuerte abrazo.

Soy Borja Girón, podcasters y emprendedor y en esta nueva entrevista con el asesor fiscal especialista en fiscalidad internacional Alex Algarci y aprenderás: Quién es Alex Algarci: https://instagram.com/Alex_Algarci 1: Cómo empezar a emprender teniendo en cuenta los temas fiscales y evitar errores 2: Cómo facturar. 3: Cómo usar Hotmart para generar ingresos sin darte de alta como autónomos. 4: Cómo darse de alta en autónomos (los dos organismos, Hacienda y el RETA). 5: Cuál es el mínimo. 6: ¿Qué es el IRPF y cómo añadirlo en las facturas? 7: IVA por países 8: Formación online y presencial. 9: Tarifa plana de autónomos 10: Cómo vender servicios, productos o infoproductos 11: ¿Qué es mejor, ser autónomo o crear empresa? 12: ¿Cuándo es el momento para lanzarse a emprender de verdad? 13: Existen trucos legales que debamos conocer? 14: ¿Hay que irse de España a Portugal por ejemplo para tener mejores condiciones fiscales? 15: Inversión en criptos. ¿Cuándo declarar? 16: ¿Comprar casa como persona o empresa? ¿Coche? Sociedad patrimonial. 17: ¿LLC con Stripe Atlas en Estados Unidos? 18: Herramientas de facturación que nos ayuden. Quaderno, Holded, FacturaDirecta. 19: ¿Cada cuanto tiempo presentar facturas y cómo hacerlo? 20: Trucos creando Holding Empresarial para pagar muchos menos impuestos. Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, entrevistas, estrategias y tendencias del Marketing Digital y los negocios online. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio. También puedes acceder a mis cursos de Marketing Digital desde https://triunfacontublog.com Puedes unirte a la Comunidad Emprendedores Triunfers desde: https://borjagiron.com/comunidad Recibe cada día mis secretos para emprender desde http://borjagiron.com/newsletter Escucha el resto de mis podcasts desde https://borjagiron.com/podcasts Un fuerte abrazo.

Soy Borja Girón, podcasters y emprendedor y en esta nueva entrevista con el asesor fiscal especialista en fiscalidad internacional Alex Algarci y aprenderás:Quién es Alex Algarci: https://instagram.com/Alex_Algarci 1: Cómo empezar a emprender teniendo en cuenta los temas fiscales y evitar errores2: Cómo facturar.3: Cómo usar Hotmart para generar ingresos sin darte de alta como autónomos.4: Cómo darse de alta en autónomos (los dos organismos, Hacienda y el RETA).5: Cuál es el mínimo.6: ¿Qué es el IRPF y cómo añadirlo en las facturas?7: IVA por países8: Formación online y presencial. 9: Tarifa plana de autónomos10: Cómo vender servicios, productos o infoproductos11: ¿Qué es mejor, ser autónomo o crear empresa?12: ¿Cuándo es el momento para lanzarse a emprender de verdad?13: Existen trucos legales que debamos conocer?14: ¿Hay que irse de España a Portugal por ejemplo para tener mejores condiciones fiscales?15: Inversión en criptos. ¿Cuándo declarar?16: ¿Comprar casa como persona o empresa? ¿Coche? Sociedad patrimonial.17: ¿LLC con Stripe Atlas en Estados Unidos?18: Herramientas de facturación que nos ayuden. Quaderno, Holded, FacturaDirecta.19: ¿Cada cuanto tiempo presentar facturas y cómo hacerlo?20: Trucos creando Holding Empresarial para pagar muchos menos impuestos. Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos, entrevistas, estrategias y tendencias del Marketing Digital y los negocios online. Si quieres seguir escuchando estos episodios compártelo, dale a me gusta, deja 5 estrellas o comenta el episodio. También puedes acceder a mis cursos de Marketing Digital desde https://triunfacontublog.com Puedes unirte a la Comunidad Emprendedores Triunfers desde: https://borjagiron.com/comunidad Recibe cada día mis secretos para emprender desde http://borjagiron.com/newsletter Escucha el resto de mis podcasts desde https://borjagiron.com/podcasts Un fuerte abrazo.

Companies don't stay small on purpose. So how can you scale faster? Anu Hariharan (Gusto, Instacart) discusses the growing pains of going from start-up to success, how to grow as a builder and a manager, the importance of ruthless prioritization, and shares new technologies to help SMBs unlock their operations, and customer support.    LINKS & MENTIONS FROM THIS EPISODE Tech to help SMBs: Brex https://www.brex.com Stripe Atlas https://stripe.com/atlas  Gusto https://gusto.com/product Amplitude https://amplitude.com Mix Panel https://mixpanel.com Live Flow https://www.liveflow.io Keeper https://www.keeper.app Plan Grid https://construction.autodesk.com/products/autodesk-plangrid-build/ Mutiny https://www.mutinyhq.com Canva https://www.canva.com/ Other Mentions by Anu: DoorDash https://www.doordash.com  Faire https://www.faire.com  NVIDIA https://www.nvidia.com/en-us/ Boom https://boomsupersonic.com Bitcoin: A Peer-to-Peer Electronic Cash System by Satoshi Nakamoto https://bitcoin.org/bitcoin.pdf   CONNECT Learn more about Anu's role as Managing Director of YC Continuity Fund https://www.ycombinator.com/continuity Anu on twitter https://twitter.com/anuhariharan Anu on LinkedIn https://www.linkedin.com/in/anuhariharan/ Brent on twitter https:/https://twitter.com/BrentBeshore Brent on LinkedIn https://www.linkedin.com/in/brentbeshore  David on twitter https://twitter.com/DavidACover David on LinkedIn https://www.linkedin.com/in/david-cover-318752230/  Visit https://www.permanentequity.com/ for more Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter  Sign up for a new daily newsletter from our very own Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions    TIMESTAMPS 0:00 Who Is Anu? 5:00 This One Time at Capital Camp 6:19 Characteristics of a Successful Founder 11:01 The Two Stages of Scaling 13:02 Biggest Mistakes Founders Make 17:12 Hiring From the Outside vs Internal Development 20:37 Learning How to Deal with People 20:04 Builders vs Managers 27:16 How to Hire a Builder 30:39 Why Do Companies Fail? 32:35 What Silicon Valley Has Lost 34:51 Dealing With Stress 37:22 What it Takes to Succeed  40:47 Helpful Tech for SMB 46:54 Emerging Technology 48:33 Lightning Round Hariharan Hot Takes 60:43 How to Win in 2023 and Beyond 64:24 What Drives You 66:36 Where We're Going 68:01 Legal Disclaimer   EPISODE CREDITS Produced by David Cover Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley Outro music by Jees Guy   LEGAL DISCLAIMER This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.  

Camille Ricketts began her career in journalism, at the Wall Street Journal, in 2006. In 2010 she joined Tesla, where she worked in communications alongside Elon Musk. She transitioned into marketing and became the Head of Content and Marketing at First Round Capital and then went on to become the very first marketing hire at Notion. In today's episode, we dig into community-led growth—what it is, and when and how to pursue it. We get super-specific on how Notion championed their most loyal users and built a passionate community, and the incredible outcome it had for the company's growth. We also talk about how to create great content, and how content can drive growth for your business and brand.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Thank you to our wonderful sponsors for supporting this podcast:• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/• Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find Camille:• Twitter: https://twitter.com/camillericketts• LinkedIn: https://www.linkedin.com/in/camillericketts/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—People referenced:• Ivan Zhao: https://www.linkedin.com/in/ivanhzhao/• Simon Last: https://www.linkedin.com/in/simon-last-41404140/• Lexie Barnhorn: https://www.linkedin.com/in/alexisbarnhorn/• Ben Lang: https://www.linkedin.com/in/benmlang/• Claire Butler: https://www.linkedin.com/in/clairetbutler/• Jessi Craige Shikman at First Round: https://firstround.com/person/jessi-craige-shikman/• Brett Berson at First Round: https://firstround.com/person/brett-berson/• Josh Kopelman at First Round: https://firstround.com/person/josh-kopelman/#mystory• Shaun Young on LinkedIn: https://www.linkedin.com/in/shaunyou/• David Pierce at The Verge: https://www.theverge.com/authors/david-pierceAdditionally, Camille would love to shout out Nate Martins and Andrea Lim, who ran Notion's content program:• Nate Martins: https://www.linkedin.com/in/nate-martins/• Andrea Lim: https://www.linkedin.com/in/andreawlim/Content and companies referenced:• Community & Content Resources: https://tinyurl.com/yrxbb542• Station F: https://stationf.co/• Figma: https://www.figma.com/• Canva: https://www.canva.com/• Stripe: https://stripe.com/• Stripe Atlas: https://stripe.com/atlas• Salesforce: https://www.salesforce.com/• First Round Review: https://review.firstround.com/• Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90• The Only App You Need for Work-Life Productivity: https://www.wsj.com/articles/the-only-app-you-need-for-work-life-productivity-1521640800• Product Hunt: https://www.producthunt.com/Referenced in lightning round:• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• April Dunford on Lenny's podcast: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/• April Dunford's guest post in Lenny's newsletter: https://www.lennysnewsletter.com/p/positioning• Harry Stebbings's podcast, 20VC: https://www.thetwentyminutevc.com/podcast/• Lenny on 20VC: https://www.thetwentyminutevc.com/lenny-rachitsky/• Tár: https://www.imdb.com/title/tt14444726/• Fleishman Is in Trouble: https://www.hulu.com/series/fleishman-is-in-trouble-710e51f8-3387-404d-8b07-e7c9b766d11c• Notion: https://www.notion.so/• Arc: https://arc.net/• Superhuman: https://superhuman.com/• Cron: https://cron.com/—In this episode, we cover:(00:00) Camille's background(05:43) What it was like working with Elon Musk(07:38) Working at Notion in the early days(12:16) What is community-led growth?(15:48) How Notion measured the impact of marketing efforts(16:35) The most successful community efforts at Notion(18:24) Why metrics aren't always necessary for community growth (19:52) When it makes sense to invest in community-led growth(21:34) How creators make money using Notion(23:12) The Ambassador Program and Champions Program at Notion(27:20) Why founders should consider investing in community and delay monetizing some features(31:03) Companies that have done well in building community(32:54) How to determine the level of community engagement appropriate for your company to invest in(34:00) Using Camille's 2x2 grid to implement community(36:42) How to launch an ambassador program(41:22) Advice for founders who want to build community(47:17) How Lenny got his first 500 newsletter subscribers(48:58) Examples of Camille's most impactful content marketing(51:20) Content-market fit: how to determine the needs of your reader (53:37) Content categories and the time it takes to create top-notch content(57:02) The future of comms and how the press helped Notion grow(1:01:35) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Stripe Atlas, Carta, Deel/Remote, Partyround, Download the Callin app for iOS and Android to listen to this podcast live, call in, and more! Also available at callin.com

Hoy lanzamos nuevo curso y respondemos a preguntas sobre cursos online, validar negocios, herramientas de newsletters, Stripe Atlas, y mucho más.

Yin Wu, the founder of Pulley, discusses how her solution tackles the core of every startup: equity capitalization. The cap table is vital to a startup because it reflects the company's value. This means that every performance indicator leads to this.Wu states that equity is the single asset that can multiply 1,000 times. This makes it a very powerful asset. Despite this, she has seen many founders not utilizing this to its full potential. Some issues include not planning the equity distribution correctly. This includes releasing too many stocks early on while still diluted. Wu emphasizes that knowing your value at various points is essential for success in leveraging equity. Equity is also a great way to draw immense talent to a startup. Startups don't have deep pockets. But they make up for this by affording employees the chance of entering a future skyscraper on the ground floor. Having full command of your equity situation can allow you to build your company with the best people.Wu also talks about taking risks and balancing family life with founding a startup. She stresses the importance of opportunity cost as a risk-mitigating factor. Take risks but realize when to pivot when it isn't working. Staying too long is more damaging as you lose other opportunities you could jump on. Get captivating insight on leveraging and maximizing your cap table. Learn when to use this for funding, hiring, or bootstrapping, by listening in to one of the brightest startup stars. Y Combinator - https://www.ycombCooley - https://www.cooley.com/Clerkie - https://www.clerkie.io/Stripe Atlas - https://stripe.com/atlasTwitter - @YinYinWuWebsite - https://pulley.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today's world. If you want to embark on this transformation but don't know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere in the globe. Get 50% off Remote's full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS.

Shayn Fernandez, Corporate Attorney at Rockridge Venture Law talks about the use of the "B-corp" signature and how to obtain one and if it's even worth it obtaining it. We also discussed how startup founders should interact with their lawyers and when it might be a good idea to use software automation. Shayn's LinkedIn: https://www.linkedin.com/in/shaynfernandez/ Rockridge Venture Law website: https://rockridgelaw.com/ Here are the software automation that might help you avoid huge legal fees you'll need to spend on lawyers: Capbase, helps you with all cap-table management: https://capbase.com/ Firstbase, helps you create a legal entity in the US no matter where you live: https://www.firstbase.io/ Stripe Atlas, similar to Firstbase but more expensive and includes more features: https://stripe.com/atlas Other episodes of Fundraising Radio on the legal subject: https://www.fundraisingradio.com/category/legal/ For those listeners who are just thinking of starting their companies: I've recently joined an awesome YC-backed startup - Firstabase.io that helps founders create legal entities in the US from anywhere in the world within minutes. Since I work there, you get the sweet 15% discount code! Just go here and use RADIO15 code!

Why Indians CAN'T USE STRIPE ATLAS to open an LLC - Calls with Jim In this audio a gentleman from India wants to open up a bank account and we discuss which kind of company can benefit him. We also discuss tax filing requirements and prevent any penalties from the IRS. Thumbs up and subscribe if you like it!

Don't miss out on the next WeAreLATech podcast episode, get notified by signing up here http://wearelatech.com/podcastWelcome to WeAreLATech's LA Tech Startup Spotlight!“Discover Unique Spaces For Your Creative Projects”Get your very own WeAreLATech tee at http://wearelatech.com/shopWeAreLATech Podcast is a WeAreTech.fm production.To support our podcast go to http://wearelatech.com/believeTo be featured on the podcast go to http://wearelatech.com/feature-your-la-startup/Want to be featured in the WeAreLATech Community? Create your profile here http://wearelatech.com/communityHost, Espree Devorahttps://twitter.com/espreedevoraespree@wearelatech.comGuest,Jae Davis of Uscoutjae@uscout.comhttps://twitter.com/jae__davisFor a calendar of all LA Startup events go to, http://WeAreLATech.comTo further immerse yourself into the LA Tech community go to http://wearelatech.com/vipLinks Mentioned:Uscout, https://uscout.com/Stripe Atlas, https://stripe.com/atlasBumble, https://bumble.com/Female Founder Office Hours, https://www.femalefounder.org/Y Combinator, http://www.ycombinator.com/Mountain Gate, https://www.facebook.com/groups/MountainGateSeries/People Mentioned:Sophia Parsa, https://twitter.com/SophParsaSophia Amoruso, https://twitter.com/sophiaamorusoMayor Eric Garcetti, https://twitter.com/mayoroflaCredits:Produced and Hosted by Espree Devora, http://espreedevora.comStory produced, Edited and Mastered by Adam Carroll, http://www.ariacreative.ca/Show Notes by Karl Marty, http://karlmarty.comMusic by Jay Huffman, https://soundcloud.com/jayhuffmanShort Title: Jae Davis of Uscout

Seguimos con la edición de verano con preguntas sobre pagos a profes, black hat SEO, YouTube, Stripe Atlas y mucho más.

Founders guide to equity by @stripe atlas

This week we're excited to share our conversation with Patrick Mckenzie. Patrick is many things, but at the moment is primarily a senior individual contributor working on Content and Community at Stripe. Prior to Stripe, Patrick was a successful entrepreneur who started four different SAAS businesses. His blog is a catalogue of knowledge (with 565 essays written) for anyone interested in technology, entrepreneurship, engineering or business. Find it here.To many (including yours truly), Patrick is an internet legend; he has started four software companies, is a prominent writer, software engineer, marketer and researcher who's interest spans many fields. I encourage you all to follow Patrick on Twitter at @patio11 if you're not already - he is one of the few people we can honestly say can make you a more successful entrepreneur just by reading their Twitter feed. Broadly, Patrick and the Stripe team are working on increasing the GDP of the internet. The crazy thing is, they're succeeding in a big way. Patrick's current role at Stripe is, as he says, “squishy” which means he works on many different things, including helping write the Stripe Atlas guides, contributing to marketing efforts, writing code, hiring and much more. Stripe recently announced that they were hiring remotely on a wider scale, so we were able to dig into that decision process and understand more of the internal workings of the remote culture at Stripe. There's a lot to unpack here, I could talk to Patrick for an additional hour if it time would allow. Please enjoy our conversation!Stripe is hiring aggressively for remote roles. If you're interested in working for Stripe (which you should be), please visit stripe.com/jobs.If you're not already using Stripe for your online business, then I don't know what you're doing, but you should switch to them now by going to stripe.com and signing up for an account. Some people don't know the extent of Stripe's value to online businesses. If you're an internet entrepreneur, you can benefit from the Stripe Atlas Guides, the Stripe Sigma business analytics and many other products they offer. Find them all at stripe.com.Follow Patrick on twitter: @patio11, or email him directly at patio11@stripe.com.Thanks for listening!

Every business needs specific tools to keep running efficiently and effectively. There are MANY tools available that can help a small business person be organized and streamline business processes. I’ve tried many different tools and solutions and have finally found the ones I feel work best for a small business that is wanting to grow quickly without spending tons of revenue to streamline the process. In this episode, I share Brand Shouter’s favorite tools and the reasons why we use them. Related Article on BrandShouter.com: https://www.brandshouter.com/best-tools-for-small-business/

Ben and Derrick are joined by Rob Walling to share updates - their favorite part of most podcasts! It’s been a good week in Tuple marketing land. Thanks to Ben’s tweet announcing the release date for its alpha, his launch list goal was reached. He was surprised by how willing people were to help out when he asked them to do it. Rob is working on TinySeed, a startup accelerator for bootstrappers. Derrick provided a pre-order update on Level and plans to do direct outreach to those who ordered it to determine their level of interest for validation. Today’s Topics Include: Managing Mental State: Jubilation followed by fear; developers tend to turn something positive into a negative Ben’s customized onboarding experience with Superhuman to be set up for success TinySeed takes a sane approach to work and build stuff that everyone can benefit from Believing in and making a big commitment to your startup; if it fails, that’ll be a bummer Frequent Feedback: Know where you’re going Angel investing has given Rob a specific skill set from how to pick founders/companies to being their advisor More money doesn’t make you move faster, especially when it comes to SaaS startups TinySeed follows the dividends/cash for equity approach when milestones are met to align everybody; forced accountability through meetings Derrick is working on Level’s onboarding flow and laying a foundation for future tutorials for users to embrace a different way of working Derrick’s addressing the legal side of Level, such as privacy policies/terms of service Chat is junk food - it’s a bad thing, but you still want it; Level is more like the vegetables and what you actually need Links and resources: Rob Walling (https://robwalling.com/) Startups for the Rest of Us (https://www.startupsfortherestofus.com/) Drip (https://www.drip.com/) Brian Casel (https://briancasel.com/) Chad Fowler (http://chadfowler.com/) Superhuman (https://superhuman.com/) Business of Software (https://businessofsoftware.org/) The Product Market Fit Engine (https://businessofsoftware.org/2018/11/product-market-fit-engine-rahul-vohra-ceo-superhuman/) Reportive (http://www.reportive.com/) TinySeed (https://tinyseed.com/) MicroConf (https://www.microconf.com/) HubSpot (https://www.hubspot.com/) SparkToro (https://sparktoro.com/) Paul Graham (http://www.paulgraham.com/) Joanna Wiebe (https://copyhackers.com/about-copy-hackers/) Snapterms (http://snapterms.com/) Stripe Atlas (https://stripe.com/atlas) Slack (https://slack.com/) Art of Product on Twitter (https://twitter.com/artofproductpod) Derrick Reimer (http://www.derrickreimer.com) Website Derrick Reimer on Twitter (https://twitter.com/derrickreimer) Ben Orenstein (http://www.benorenstein.com/) Website Ben Orenstein on Twitter (https://twitter.com/r00k?lang=en) Level (https://level.app/) Tuple (https://tuple.app/)

Hello hello, sur cet épisode je vous raconte pourquoi et comment j'ai créé ma société aux états-unis depuis la France en quelques clics en utilisant la solution Stripe Atlas (https://stripe.com/atlas)

Ben is away, so Derrick invited a special guest for this episode. Rob Walling was the co-founder of Drip and is the co-host of MicroConf. Rob recently removed Slack from his phone, and is waiting for Derrick’s Level product. Level is an open source team communication tool that Derrick hopes will replace Slack among software teams. Others are looking forward to Level, as well, and wondering how many clients Level is going to be available on: Mobile, desktop...As Derrick continues to work on Level, the two also reminisce about their days together at Drip. Today’s Topics Include: Derrick is planning to use Electron to build a desktop app for Level Some follow a pure approach and go native, but it can be more difficult than expected Bursting and psychological safety concepts allow people to express their ideas What if? Be creative as a team, encourage everyone to collaborate, and make the environment comfortable for magic to happen Individual vs. group brainstorming: Which works better? How do other companies do it? Derrick plans to show polished, not raw sketches of Level to make it reviewable Derrick has been building the product, writing code, nuking the database, and creating videos to show slices of Level being made Derrick used Stripe Atlas to form an LLC for Level Stripe is inspiring; believe that you can transition an industry, make things happen, and win the hearts and minds of developers Derrick and Rob discuss the pros/cons of fundstrapping vs. bootstrapping Rob shares feedback and reviews from listeners of his podcast Rob and Derrick share their thoughts on cryptocurrency investing If you’re enjoying the show please give us your ratings and reviews in iTunes. Links and resources: Rob Walling on Twitter (https://twitter.com/robwalling) Startups for the Rest of Us (http://www.startupsfortherestofus.com/) Derrick Reimer Website (http://www.derrickreimer.com/) Derrick Reimer on Twitter (https://twitter.com/derrickreimer) MicroConf (https://www.microconf.com/) Ben Orenstein Website (http://www.benorenstein.com/) Ben Orenstein on Twitter (https://twitter.com/r00k) Electron (https://electronjs.org/) PhoneGap (http://phonegap.com/) Twist (https://twistapp.com/?lang=en) WorkLife podcast (https://www.ted.com/read/ted-podcasts/worklife) Gusto (https://gusto.com/) Zenefits (https://www.zenefits.com/) The Pixar Touch (https://www.amazon.com/Pixar-Touch-Making-Company/dp/0307278298) Lost and Founder by Rand Fishkin (https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321)

Starting an Internet business is harder than it should be. You need to incorporate, create an operating agreement, set up a system to accept payments, and many other straightforward tasks. In the 1990s, this was how it felt to set up anything on the Internet. You always had to stand up a web server on The post Stripe Atlas with Patrick McKenzie appeared first on Software Engineering Daily.

As part of his new business journey, Derrick requested that customers schedule time to talk with him about Level, a team communication and management tool he is developing. Luckily, about 40 people signed up, and he has completed 14 of these calls. What are his customers saying? They confirm main pains they feel with current tools and are very willing to share their frustrations with existing tools. Derrick has not been surprised yet about their answers. In Ben’s world, he is spending time on slinging and reading about Haskell. He is full of questions. Both Ben and Derrick are learning a lot every day, which is fulfilling and exciting. Today’s Topics Include: Level will not be a project management tool, but may have some project management capabilities Derrick’s list of initial questions for customers: What is their company and role within it; the size of their team; what tools they use and when they adopted them; and the balance between chat, email, and project management in their organization Derrick also asks customers: Why are they interested in Level? What problems do they want it to solve? What’s working well for them with Slack, and what’s not? What aspects of Slack do they use and don’t use? Ideas for improvement have come from Derrick’s customers Continuous integration is the clear winner for usefulness Gauging willingness to switch to another tool, such as Level Customers expressed using Level on a pilot basis for specific teams or projects and in coordination with at least one other tool Being unable to post asynchronous, long-form discussions is a pain point for some customers Paying for a tool would not be a big deal Derrick plans to kick off his building Level series and build mock-ups for customers to view Positive use of minimalist user interfaces Debating whether to offer a pre-payment option for Level Ben uses Ansible for the deployment of Haskell code Ben is seeking a Dev Ops person to hire - must have strong opinions and can fix stuff SaaS Renaissance? More developers are starting SaaS companies - a trend already on the way out? Level will be SaaS but with an open source core Tools SaaS companies will want to have and buy Not Built Here Syndrome: Engineers who outsource non-essential parts to someone else Pricing Pages as a Service: Shopify’s checkout page feels natural but still represents the company Avoid rebuilding stuff If you’re enjoying the show please give us your ratings and reviews in iTunes. Links and resources: Ben Orenstein Website (http://www.benorenstein.com/); Twitter (https://twitter.com/derrickreimer) Derrick Reimer Website (http://www.derrickreimer.com/) Basecamp (https://basecamp.com/) and Getting Real (https://www.youtube.com/channel/UCdx5Dk3EWTe2i8YDA7bfl6g) Haskell (https://www.haskell.org/) Programming in Haskell book (https://www.amazon.com/Programming-Haskell-Graham-Hutton/dp/0521692695) C Programming Language (https://www.amazon.com/Programming-Language-2nd-Brian-Kernighan/dp/0131103628) by Brian Kernighan and Dennis Ritchie (K&R for C) Ruby on Rails (http://rubyonrails.org/) Ansible (https://www.ansible.com/) Drip Salesforce (https://www.salesforce.com/) Product Hunt (https://www.producthunt.com/) GitLab (https://gitlab.com/)and Discourse (https://github.com/discourse/discourse) Stripe Atlas (https://stripe.com/atlas) Andrew Culver’s Bullet Train (https://twitter.com/i/moments/906824077612109824?lang=en) Adam Savage: One Day Builds (https://www.youtube.com/playlist?list=PLKqXxhKj-VjqKzdBYPeqQUM2No2Ps7qU3) MicroConf 2018 (http://www.microconf.com/)

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards. This week BK and BR discuss a number of different aspects surrounding marketing and selling WordPress products and services. The conversation flows from selling benefits vs features, to social proof, to marketing and conversion funnels, to understanding and reacting to the problem space, to customer support, and many things in between. Whether you’re already selling products or services, about to sell something, or routinely buy things, there’s likely something for you in this episode. Links Krogs’ WCUS funnel talk: and slides Price Anchoring session on WPS Tips for marketing WordPress products SiteGround’s Publish presentation TED talk on decision fatigue and the paradox of choice (also good “Why we make bad decisions”) Stripe Atlas guide to SaaS pricing Sponsor: SiteGround SiteGround is engineered for speed, built for security, and crafted for WordPress. They offer feature-rich managed WordPress hosting with premium support, and are officially recommended by WordPress.org. Check out SiteGround's website for a special deal for Post Status listeners, and thanks to SiteGround for being a Post Status partner.

Henning botches the intro. Raquel was on the Creative Coding podcast. Briefs.fm is cool. Stripe makes starting a business easy and taxes are pretty lame. We are looking for a co-host for Descriptive.

Discuss this episode in the Muse community Follow @MuseAppHQ on Twitter Show notes 00:00:00 - Speaker 1: I really thrive off of urban energy, but I also I’m at a point where I want a little more green, a little more quiet, a little more space, and can I get those two things together. Hello and welcome to Meta Muse. Muse is a tool for thought on iPad. This podcast isn’t about Muse the product, it’s about Muse, the company and the small team behind it. My name is Adam Wiggins, and I’m here with my colleague Mark McGranaghan. Mark, what’s the air quality like in Seattle right now? 00:00:33 - Speaker 2: It’s much improved. We got hit really bad by that smoke, but we got some proper Seattle rains, and now it’s really clean out here. 00:00:40 - Speaker 1: I love the uh smell of the air after a good rain, and I can only imagine how different it must be in the wake of the wildfire smoke. Our colleague Julia found it a little funny because actually in the demo video that’s on our website that you recorded, there’s some content related to Seattle and there’s actually a whole board about natural disaster risk and wildfires explicitly called out there, and I think it’s pretty low, mostly in the Pacific Northwest, I assume because it’s raining or whatever, but apparently not in that calculation is what happens if wildfires hundreds of miles away happen and then the smoke drifts. 00:01:15 - Speaker 2: Yeah, exactly. The immediate area here is safe cause it’s very wet, so it’s hard to catch fire, but we definitely can get smoke as we were reminded the past few weeks. 00:01:23 - Speaker 1: So our topic today is leaving San Francisco, and we both have a personal story on this. You moved to Seattle a few years back, leaving the Bay Area, and I moved to Berlin 7 years ago now, after 7 years in San Francisco. And there’s a little in the zeitgeist in the discussion here, the pandemic has led a lot more companies to remote work, and in turn has made people who work for those companies have more sort of flexibility where they can work from wildfires are probably a piece of that as well, but in general, I feel like I’ve seen in my Social networks and colleagues, people considering leaving the Bay Area or in some cases they’ve done so. There’s a great article by Kevin Lana who speaks about that, that I’ll link in the show notes. And we’ve also got tech companies like Stripe and Zapier being willing to essentially pay you to move someplace cheaper, which is sort of interesting. But the topic here isn’t to debate the merits of the Bay Area, but I thought it would be really interesting to reflect on not just our personal stories, but how you make a decision like this. Because it feels like an unprecedented social shift in some ways, which is most people, and me included, most of my early life, I went to where I needed to go for school, you know, university, where can I get a good education that will have me, and then later on to pursue employment. And I didn’t make any kind of calculus of where do I want to live. I made the calculus of where can I get the best job for myself, and then that naturally dictated where I was going to live. And it’s something I feel like I’m seeing a lot of lately. I had a bunch of conversations with folks where people are going through the same process that I went through some years back when I embraced remote work, maybe you did as well, which is to realize that you have the opportunity, the privilege to just pick where you want to live and have that be based on some criteria that’s not coupled to your employment. But also realizing maybe the weight of that responsibility or it’s not the right way to put it, maybe that it’s a great opportunity, but how do you decide if you can do more or less anywhere in the world or within some time zone band, what criteria do you use? Where do you even start? So that’s why I thought it would be an interesting topic for us today. So Mark, I know you moved to the Bay Area, kind of at the start of your professional career. That’s when we got the chance to work together and I think for you it was like me, an incredible opportunity to build your early career and then just a couple of years back, you moved to Seattle. I’d love to hear a little bit of that story. 00:03:51 - Speaker 2: Yeah, so I moved to San Francisco originally. It was 10 or 11 years ago, I think. And at the time, I knew I wanted to be in startups and San Francisco was basically the place that you went for that. Another possible option would have been New York City, but it was definitely second place as compared to San Francisco, and actually at the time, San Francisco was much cheaper than New York. Jokes kind of on me there eventually, but that was a factor at the time. And yeah, I was there for maybe 7 or 8 years or something like that. And an incredible experience, you know, learned a lot, met a lot of interesting people, including obviously you, but a couple years ago, I was ready for something different and moved up to Seattle after a bit of a process thinking about that. 00:04:29 - Speaker 1: Yes, so I had a similar story. I moved to the Bay Area in 2007 because our company got into Y Combinator, and yeah, accessing the networks there, certainly the venture capital, but also just the wider world of tech was absolutely fantastic for our business and for my career. But then when I set down my work with that venture 6 years later, I found myself a little more flexibility. I realized that some of the day to day life there wasn’t quite what I wanted, and that led me to starting to think about where to go next and went through kind of a pretty detailed process by which I made the somewhat surprising decision to not only relocate from San Francisco, but actually move to another country, but that I think worked out really well for me. So you mentioned going through a process and I had one of my own as well and I guess this is what I’ve been talking to folks about recently is when you have this capability to choose a place, how do you actually do that? It struck me how that’s similar in a lot of ways to the two-step creative process we’ve talked about in the context of Muse before and we can get on to that a little bit, but I’d be curious just to know even setting aside process criteria, what makes one place or another better for the stage of life that you’re in or what it is that you seek. 00:05:42 - Speaker 2: Yeah, I had an interesting angle on this. So the original impetus for looking to leave San Francisco was mostly the usual reasons, which I don’t think we need to go into too much here, you know, it’s extremely expensive, it’s overregulated, and so on. But a more subtle thing that I think is really important is what was happening to my cohort. So I’m in my early 30s now, and what was happening was all of my friends and peers who are mostly a similar age, were hitting that period. Where they want to start a family, they want to have a bit more space, maybe they have other hobbies, just kind of entering that phase of adulthood, and they were all really hitting a wall in San Francisco. A few people were able to make it work, having one or a few kids, for example, but most people, when they hit that point in their life, they just couldn’t make it work in San Francisco anymore. So they had to leave. Some of them went to the East Bay or the North Bay, but a lot of them just completely left. They went to Texas or To Portland, for example, or to Seattle, where it was possible for them to pursue that phase of their life. So a lot of my peers were basically leaving all around me, which is a problem from a personal perspective, of course. But also, I was starting to sense that the magic of Silicon Valley and of San Francisco was starting to break down. And here’s what I mean. The reason San Francisco has been so special for tech is that you have people who have been there for 5, 10. 15 years who are helping to bring up the next generation, right? You get that mentorship, that experience, that network. And what was happening was the amount of time that people tended to stay in San Francisco, I felt like it was getting less and less to the point where it was starting to knock on that threshold of being there long enough to kind of fully contribute to that cycle. People were jumping out after they’ve been there for 5678 years. And as that amount was coming down, I was feeling like there was a bit of a collapse in the San Francisco magic. And on the flip side of that, I had this intuition that the future is on the internet, right? It’s not going to be limited to one city. We’ve been developing these social technologies for people collaborating and forming communities across physical locations, and it was very nascent at the time, but I figured it’s only gonna get bigger. And so what I want to bet on is that it’s not being tied to one physical place, it’s having a network that actually spans more of an area. So when I was looking for a place, it wasn’t as much finding everyone being in that one city. Like it’s not that everyone who I want to collaborate with and be with is in Seattle. But for me, that’s a very good home base, and it kind of personally is a very good fit for me, and I can talk about that if you’re curious, but also it’s a great jumping off point. It’s in the right time zone for collaborating with a lot of people in San Francisco and also the East Coast has an amazing international airport, in my opinion, like basically one of the best you can get. So it’s a good place to start a business. It’s of course, where we’ve HQ use. So that’s kind of how I was thinking about moving from San Francisco to Seattle. 00:08:31 - Speaker 1: Yeah, when I was thinking about or you know, enumerate a little bit, maybe my criteria for or what I discovered was my criteria for a place I like to live, but I was thinking more in terms of greenery and transportation and architecture. But here you’re talking about networks, which obviously is much as people I think like a lot of the history and architecture and nature in San Francisco and rightly so, the networks is obviously the real reason or is the big reason, the overshadowing reason for someone that’s in technology. I note that the places that we both chose. I wanted actually to be, if anything, in less a completely saturated place where I love being around these people that are in the same field as me and being connected to that, and that was very powerful at first, but then at some point I started to feel saturation where I can never get away from it. Totally. I was, you know, going to a coffee shop, every single conversation you overhear is about someone’s funding around, driving down the, what’s the main freeway there, every single billboard is a recruiting thing for some tech company and I’m not saying that’s good or bad, it’s just for me, what’s right is I want a mix. I want to be around some people who are in the same field and share this passion with me about computers and technology and the internet, but I also want to be around a diversity of people, young people, people, kids, people that do other kinds of work, artistic people, people in different professions. So trying to find a mix of those in Berlin was a good one. I feel like in 2014, there were some really fun up and coming. Companies and even now has a small but vibrant startup scene so I can be around people to do that stuff. There’s some great co-working spaces and companies I can connect with and all that sort of thing, but it’s not everything, it’s not everywhere. And I feel like Seattle has something similar. There’s obviously the legacy of both Microsoft nearby and then Amazon in the city and other smaller companies. So there’s plenty of tech around. It’s just not the defining characteristic of the city. 00:10:21 - Speaker 2: Yeah, exactly. That was definitely a factor for me. And to be clear, there was a whole series of kind of personal factors on why I chose Seattle as this home base instead of, for example, Austin, Texas. And yeah, one of them was getting this better balance between being plugged into the community but not being overwhelmed by it. I actually like Seattle in that respect because Well, first of all, I think people underestimate how big of a tech hub Seattle is. You know, two of the three biggest tech companies in America are based in Seattle, not the Bay Area, for example. Also, it is really the hub of like cloud back end services, even maybe enterprise, it’s very strong in those areas, games, whereas San Francisco is more. Startup and consumer focused, I would say. And the Seattle flavor is more of my expertise. So that was a good fit. And yeah, I did want to be in a place where I still had 1 ft in the world so I could go down to downtown Seattle and talk to people about tech stuff and you know, even have that option career-wise in the future, but not be so overwhelmed with it as you are in San Francisco. Also, I would say, I was betting that Seattle was just going to keep riding that curve up while San Francisco struggled. You know, it’s really hard for people to build an office in San Francisco and expand it somewhat notoriously. The Bay Area recently had this proposal to like, basically ban commuting for most of your Employees for large employers, it’s really wild. I’ll link it in the show notes. But on the flip side, the offices in Seattle are just growing big time. I was really impressed with how quickly Stripe, for example, was able to stand up a really solid and thriving office here in Seattle. And so I just figured there’s going to be more tech in the future here. 00:11:51 - Speaker 1: And you’re quite good at or quite connected to, let’s say local governance and being aware of and evaluating how well a city or state government is making an environment for infrastructure projects and certainly businesses, which is something I quite like and respect. Because I think there’s a tendency to focus on national politics and election horse races, and those things are important, but many times, especially for something like your business, it’s actually the local level stuff that probably matters a lot more. It’s like a little less dramatic and a little more long term important in some ways. So I’d be curious to hear, I know you’ve looked in quite a bit in Seattle, maybe done some of that in San Francisco around things like ease of starting a business, tax rates, that sort of thing. And again, this comes back to this making a decision about where you’re going to live, if you’re someone who’s an entrepreneur or an investor or a mix of those or a freelancer, which is that it may actually be not just, hey, I like. This place because the schools are good or I like the public transit, or I like the sports team, but actually may have impact for your work life if you’re more of a solopreneur, freelancer, entrepreneur type person. So it is both a professional and a personal decision. 00:13:06 - Speaker 2: Yeah, I think that local and state politics are a really big deal. Maybe this is an American thing, but at least here in the US it’s really important. I think people underestimate that. I certainly fell into that bucket when I first moved to San Francisco. I didn’t really understand any of the California or San Francisco stuff when I got there. So for example, somewhat to my embarrassment, I was not aware of the rent control laws in San Francisco, which is a huge deal. And I kind of lucked out and ended up being fine, but I think understanding those dynamics is really important. You know, it’s funny, this was actually one of the things that really pushed me over the edge on San Francisco. I was getting more interested and involved in local governance, especially around land use and housing and transportation and taxation. And the more I understood what was going on there, the more alarmed and dismayed I felt about. Situation. And it also seemed like it was quite structural, like it’s not something that was just a little bit more organizing and a little bit more democracy, you know, you can push through and fix this thing. It’s very deeply structural in California and San Francisco. And I just didn’t see it getting fixed anytime soon. Whereas on the flip side, I was looking into the governance of other cities and states around the US. I think Seattle actually does relatively well and Washington State compared. to the other big coastal piers. So if you look at, for example, LA, San Francisco, Seattle, New York, Boston, Washington, DC, Chicago, I would put in that bucket. They’re all to varying degrees troubled, but I think Seattle and Washington is probably the best run of all of those cities. And so that was nice for me. And also there’s good structural reasons why Seattle and Washington are going to be, I think in much better position than those others. 00:14:39 - Speaker 1: And I wonder what effect this greater freedom and flexibility for so many knowledge workers will have in the longer term on city governments, and I’ve come to think a bit of government generally, but especially local government as maybe there’s just my bias because I’m a product guy. A city is a product of sorts. It’s a very all around you, all encompassing product, but nevertheless, it offers a series of things and. Requires a series of things as a citizen, and I wonder how much people, I guess it’s already the case that cities competed for or do compete for employers. For example, you saw this when Amazon was considering their second headquarters and they essentially put out like an RFC to cities around the United States and said, you know, make us a good offer, and I think that boils down to some pitch that mostly in the end is tax breaks or something, but if individuals again these People who have a little more agency now in their own careers and they’re deciding, I wonder how that will change if governments, city governments are thinking in terms of how to attract these sorts of people and provide them a good product, essentially a lovely city to live and work in. I don’t know how that will change things, but for me, that helps the mindset you’re describing, which is not thinking of as well, the government’s just given, it’s a natural monopoly. I don’t know, either complaining it doesn’t work well or Satisfied or whatever it is, but treating it as an unmovable force versus, well, actually I can choose. I can go here, I can go there, different cities are governed in different ways and some of those produced places that I find more amenable to living a good life, to running a business, and so I want to go give my business, so to speak, or give my citizenship or my residence to a place that is doing a good job at making a good home for its residents. 00:16:24 - Speaker 2: Yeah, I think it’s going to be very interesting to watch this reshuffle play out over the next few decades. I do think it’s going to be challenging for some cities who see their tax bases realize they’re less captive perhaps than they were in the past. And I think for a lot of it’s going to be a huge boon because people have the flexibility to move there and take advantage of the quality of life and other benefits. So I think it’ll be interesting for sure. 00:16:44 - Speaker 1: Well, maybe now we can talk about the process element here. You mentioned that and I have one of my own. This is the Muse tie in to me, which is, I think of one of the key purposes or one of the reasons this product exists or why I’m motivated to be pushing it forward is that I think of making decisions as a thing we could all use help with, making thoughtful decisions. I often think of the Muse mission as being to help individuals and maybe someday even the society as a whole to be more thoughtful. We live in this age of hot takes and the next outrage wave and sometimes it seems like we just lack space for contemplation and of course one version of that is, you know, build a log cabin and disconnect, but I don’t think that’s throwing out the baby with the bathwater kind of thing and this is a place where I think There’s potential for it to help and something like deciding where you’re going to live and work, if you have that flexibility is a great example of this really deep important decision that involves both facts and research, but also just a lot of thinking and a lot of reflection on what’s important to you or what factors are in your life. So I’m curious when you were in the position of considering moving and considering options, what did that process look like for you? 00:17:56 - Speaker 2: Yeah, there were a few angles. A big one for me is just spending a lot of time in the actual cities. So for several years before I ended up moving, I actually had a habit of spending time visiting different cities, often long weekends or working remotely from a week for different cities in the US and around the world. And I’ve always found that you get very different energies, just being in different cities, being on the street. I always feel very different depending on where I am. And the only way you can know is to go there and do the actual. So I Did some more of that with cities that I was thinking about more seriously, including Seattle. Come here during different times of the season, which by the way, is something people always warn you about in Seattle. You know, you visit in the summer, people like, oh, this is amazing. Why isn’t everyone move here and like, wait, you gotta, you got to experience the winter before you make any rash decisions. So I was sure to do that. And also, you know, see different neighborhoods, see the city at different times of day, early in the morning, at night, things like that. So that was a big bucket. Another bucket was, frankly, it’s a fair amount of reading. Again, to me, the governance situation is quite important. So I did a lot of reading about the politics and the land use situation and transportation and taxes and business law and all that stuff in some different municipalities, and also researching some basic stuff like the weather, for example, and seeing how that’s going to line up with how I feel about where I want to live. So, it’s kind of a mix of the more analytical, explicit, studying the situation and the more emotional, just dive in and see how it feels and then ultimately get to intuit a decision from there. 00:19:19 - Speaker 1: How many places did you seriously consider, particularly when you talk about the reading and research side. It’s one thing to go visit a friend for a weekend and just be like, oh, the city’s nice. Maybe I wouldn’t mind living here, but it’s a whole other thing to think, you know, I’m going to really consider this as a serious place to live and what would my life look like and let me do some deep research on it. 00:19:39 - Speaker 2: Yeah, so honestly, there weren’t a ton of candidates because I did want to live in a global city with an international airport and a reasonable population. And even if you include other westernized countries in addition to the US, there’s not a ton of cities that fit that bill. Actually, another thing that was pretty much a hard criteria for me was walkability. So especially in the US that limits you to a pretty small. Set of cities. So in my kind of first round of consideration, I did have maybe a large handful of cities in the US in the bucket, including Seattle, New York, Chicago, and then a few others internationally, Berlin and Tokyo were two big ones for me. But actually it pretty quickly got narrowed down to Seattle and Berlin, and I ended up spending a fair amount of time in both those cities and thinking about it pretty hard. How about you, Adam? Did you just dial in on Berlin right away, or is that more of a winding process? 00:20:28 - Speaker 1: Definitely more of a winding process, yeah, similar to you both more focused research, but also, yeah, the visits. I often would use, I don’t know if maybe this was on the tail end of my experience. I was still getting invited to speak at professional conferences or yeah, just would have a friend to visit or something like that. And if I had an opportunity like that in a city that I was interested in, I would be more likely to go and do it and then I would purposely plan extra days to just, yeah, go feel the vibe of the city, go to a coffee shop, try to not go hit the top tourist attractions on TripAdvisor because that’s not what your life’s gonna be like when you live there, but see this is a place where knowing someone that lives there versus landing in the natural tourist districts is helpful, but just try to absorb that urban character. And this is something I love about cities. I’m very much a city boy and I love that they each have this personality that seems stronger and bigger. than even in the national character. People say Berlin’s not Germany, for example, which is absolutely true, but it’s the same thing. Yeah, San Francisco, New York, Los Angeles, these places all have a very different character, not only than the United States generally, but even in their immediate surrounding state. And I love that and trying to go and get to know whatever that character is, is a fun part of travel. 00:21:43 - Speaker 2: It’s funny that you mentioned going to coffee shops. People often ask me, Mark, what do you do when you go to these cities? And I’m like, uh, I uh go to the coffee shop and uh walk around the neighborhood and I don’t know, maybe go grocery shopping. It always feels weird to them, I think that you would go halfway around the world and do this very mundane stuff, but the grocery store. But for me, that’s like that’s the vibe. That’s what you’re looking at and that’s what’s in some ways, that’s just daily life. So it’s the most interesting thing. 00:22:06 - Speaker 1: Yeah, coffee shops, libraries, another one I like to do. And then I’ll also just look for big public parks or if there’s a dock or a waterfront or some space like. That it kind of open public spaces where people naturally walk or cycle or walk the dogs or just hang out with their friends. A really good way to get a feel for what the people who live there are like, right, because that’s a lot of the energy. When we talk about the energy, often what we’re picking up on is that vibe from the people. What are the kinds of people that are here and how do they behave when they’re out in public. 00:22:37 - Speaker 2: Yeah, speaking of vibe, one interesting thing for me about Seattle is I had this sort of 2 by 2 quadrant that corresponds to the geography of the US. So in California, I think of it as being informal and kind of cowboy, and in the Northwest, I think of it as being informal but professional. And in the Northeast, I think of being Being formal and professional. So in the Northeast, you have like the bankers in suits, and in Northwest, you have the really elite systems programmers, but they wear like t-shirts. And in California, you have sort of people wearing flip flops, right? And for me, actually, that upper left quadrant, the Washington State Quadrant was a good vibe for me. But it’s kind of hard to figure that out until you spend some time in the place. 00:23:19 - Speaker 1: Yeah, so for me, I did some visits again both in the states but also internationally. Another thing I did quite a bit of was just talking to people, to people that I knew had either lived in one place or another for a long period of time and would have thoughts on it, as well as just asking them, even just asking well traveled people where they thought I would be interested in. I at one point I ended up I think with the 4th ranked list of five places and Berlin made it to the top there based on often the conversation I would have is saying something along the lines of not just what did you like, but what do you think I would like. That question often had people answering Berlin, which they turned out. You write about. So yeah, there was very much that kind of open ended process and yeah, the cities did include some places in the states like Boston and Austin, Texas, but also I was really interested in this living abroad experience. And so yeah, Berlin, Amsterdam, Cape Town, Tokyo were all under consideration. One of the things I like to do, and these days I didn’t have Muse, of course, so I would use just kind of my paper sketchbook and Dropbox, I think it’s kind of my collection point, but I would take a few notes or my Google Maps, I would kind of star places that I thought were interesting and then photos was really big for me. I would just snap photos and of course you can snap photos when you’re traveling and those are memories of the. But for me, it’s a very evocative way to remember that vibe of the city. What was it that I liked or didn’t like about this place and putting all those together and then I have a pretty distinct memory actually of scribbling in a sketchbook one morning when I was actually visiting Denver, which is another place I was thinking about just because I’ve had some friends move there and having this feeling of looking at all this together, kind of looking through the photos and some notes and Writing in my sketchbook and kind of an emerging for me that, you know, I really think I want to try one of these European cities. And that was basically a surprising result for me. I would not have thought that before, but I feel like that is the benefit that can emerge from a more not systematic process exactly, but it’s not based on going to one place after another, and then at one point you feel good enough, you think I’ll do this. Kind of being able to zoom out a little bit and look at all of it together if that makes sense and having these reminders which include your notes and your photos and so forth. And you know, when I describe it that way, of course, that experience and others like it are exactly what I wanted Muse for. I wanted a digital tool that was built around that exact process versus this weird hodgepodge. So I wonder what it would be like considering a new place to live with Muse in my toolkit. 00:25:49 - Speaker 2: Yeah, interesting. Now, when you came to this realization about the European cities, were you able to back out the reason for that? Like the factors that unconsciously had come to that decision for you? 00:26:00 - Speaker 1: Absolutely. Well, there was a lot of the collect all the raw data, which is largely making visits, but also, as you said, some reading and also talking to people. But then having this sense of, OK, I like these three cities but not these two. And there was also some sense of coming back to my home in San Francisco and Seeing the ways that San Francisco wasn’t meeting my needs. You mentioned walkability, that’s a big one for me. I walk to think, to get fresh air, to just move around and exercise, and at least where I was living at the time, just was not a very walkable place, not a lot of green, not very pedestrian friendly. I don’t want to slam on San Francisco. It’s just that I had the comparison of being in some of these other places, particularly these European cities, which tend to be amazing for walkability and they have cycle paths and public transit is good and lots of trees and Berlin in particular, you know, San Francisco is very constrained by being on this little peninsula and so there’s kind of a not quite a space limitation, but things are tight and I know that ties together with the governance and all these sort of things and that low amount of space, I think contributes to this. Everything’s packed in and it’s always a little too small and there’s never quite enough space to walk by something in Berlin by comparison is this big giant flat Northern European city where there’s essentially all this space. Sidewalks are very wide and it feels much more open and comfort. And maybe what I’m describing, a lot of people go to the suburbs for that, especially once they have kids for that exact reason, they want more space, but I wanted the density and the vibes of the city. I just wanted to see if I could do that while being a little more comfortable when I took a walk. And so visiting a number of cities, which included again, some in the states but also particularly stood out in Europe, trying to look at that and say, OK, what’s the pattern here and even looking at photos of them side by side and just reflecting on my experiences and realizing that, yeah, the walkability, the greenery, and it’s not just parks, it’s not just that I want to go to a park, but it’s the amount of green and plants and things that are on each street, it’s the history and architecture. Yeah, of course, it’s things like, is there a good coffee there and bohemian vibe and some other stuff like that. So I saw some patterns, and there’s some things that are specific to places like, for example, Berlin has this music culture. I was a music creator earlier in my life, and being around that feels good to me even though I’m not involved in sort of music stuff anymore. So that’s kind of unique to Berlin, but then I also saw these patterns across and again it’s something I think would be hard to get if you didn’t look at them in relatively short succession and then from there I could back out. Now I feel like I could actually make a pretty good list of abstract criteria. Here’s the things that I would want out of a city or a place to live, and that’s visible to me now because of that sort of data gathering and reflection process. 00:28:44 - Speaker 2: Yeah, so looking at the examples gives you the criteria instead of always insisting on going the other direction of starting with the criteria and applying them to the examples. 00:28:52 - Speaker 1: Exactly. I feel like I use this a lot in my work. A good example here is user research. So I really like the exercise of, OK, we’re going to start to work on a new area of the business or a new area of the product. Let’s go and collect everything everyone’s ever said to us in support tickets and Twitter and whatever. Let’s also go look through our user interview notes, but maybe do some new user interviews and get everything that’s related to one particular thing. I don’t know what, you know, reading long PDFs or something like that, get a bunch of quotes all together in one place that that pulling out the specifics of that and seeing it all together, that’s where the patterns emerge from. That’s sort of like key technique in my general toolkit. 00:29:32 - Speaker 2: So you did end up eventually deciding on Berlin and Germany, which is a big change from the states. Was that a hurdle for you to get over? 00:29:40 - Speaker 1: Yeah, a huge one. There’s been some incredible benefits to, first of all, just the experience of living abroad and experiencing a culture and a nation that’s different from my own, as well as specifically the ways that Berlin really fits my vibe and makes my day to day life a happy one, but it comes with huge costs. For sure going any new place, you have to learn new stuff, you have to adapt to the culture and even figure out, I don’t know, I remember when I moved to Los Angeles many, many years ago. I spent several years just struggling with trying to understand the freeway system and the intensity of the traffic, just trying to get around the city was just this really difficult thing. And eventually I figured it out. I figured out the rhythms and I mastered it and I was comfortable. Then I moved to San Francisco and it was a whole new story because things are very different there in terms of how you get around the city. So there’s always some element of that. But going to a new country where there’s just different cultures, business happening in another language is always a challenge, but then German for whatever reason. Ends up being a particularly challenging one for a lot of native English speakers. Yeah, it comes as being an immigrant is a, it’s like a tax on your life and everything you do, certainly trying to start a business, but even something as simple as opening a bank account. I was turned down by several banks because they don’t really like doing business with the Americans because the US tax authority, the IRS requires certain reporting from foreign banks that it’s just sort of not worth their while to take on American customers. So the list is pretty long and it’s ongoing, even though I’m pretty settled and adapted now, having been here 7 years, basically not a week goes by that there isn’t something that would be much, much easier to get done in my home country. And I’m aware of that and that’s time and energy and money that takes away from things I could be doing otherwise. The fact that that cost is worth it to me tells you how much, I don’t know, what’s the word for it. I’m just living a happy life, and it feeds my creative soul, and I’ve found a sense of home and a sense of a nest that maybe I hadn’t had in other places I lived. So, in the end it’s worth it, but it comes with a big, big cost. So, certainly moving within your own country is a much safer bet if you’re not prepared to bear that cost. 00:31:50 - Speaker 2: Yeah, and I ended up on the other side of that equation. In terms of the city life of Berlin and the vitality of the city, it’s probably my favorite city in the world. Just being in the physical environment, it’s so energizing. There’s so many interesting people. There’s all kinds of different families, amazing businesses and art and history. It’s just an incredible place to be, but I couldn’t get over moving. From the US to Germany, it didn’t make sense for me. I was trying to reflect back like you were saying, like kind of trying to pull out why that was. And I think for me, I really value understanding where I’m living, and not just the language, but the history, the political environment, the legal environment. That’s all a big deal to me. And I had spent, you know, several decades learning that stuff, and I really valued that security here in the US. I was feeling actually, in retrospect, really bullish on the US. I know that’s not a popular sentiment now, perhaps, but I was surprised to see that, you know, I came in with this very global flexibility, could live wherever I want, maybe I’ll move to New Zealand, who knows. But in the end, it was like, actually, I’m willing to bet on the US and that’s where I want to spend the next years of my life. 00:32:56 - Speaker 1: Yeah, I’ll second that the United States remains one of the best places in the world to live. It’s certainly a great place to work and start a business, and I feel incredibly lucky that that’s where I was born. And in fact, one of the reasons I was motivated to go have the experience of living abroad is I met so many people living first in Los Angeles and later San Francisco who are immigrants that came from other places, sometimes very far away. I had so much respect for what they went through to transplant their whole lives, to come pursue the opportunities and the lifestyle that’s afforded to Americans and Californians. But because I happen to be lucky enough to be born in California and be a Californian, I could certainly Just sit back and enjoy the fruits of that serendipitous occurrence, but I felt like I wanted to have the experience of living in another place. And it certainly has given me new appreciation. Being an immigrant just gives you a whole new perspective on nations and cultures because you’re outside of As programmers like to say there’s 1 and there’s N, so most people only have ever really seen the inside of one nation and one culture. Once you’ve seen two, now you can see the, call them pros and cons, but even more than that, you just see the variations, you see the ways that human nature is pretty constant across all these cultural differences, but you also see things that are maybe more accidents of history or fallout of particular geography or history that a culture evolved in. So yeah, it’s a really mind expanding experience, but certainly I am and continue to be thankful that I was lucky to be born in a time and place that is really, frankly, a great place to be. So another interesting factor of this decoupling of where people live from their sort of work and school life is that when it comes time to incorporate a business, now you have also a similar decision. So for example, in our case, we had 3 founding partners and they were all essentially located in different places and so basically you just got to pick where one of them is located and that’s where your business is going to be. In our case, that made sense to be Seattle, but you can even take it a step further. Other than that, for example, it’s been for a pretty long time. I think most San Francisco tech companies are incorporated in Delaware. I don’t have exact numbers there, but I’d be willing to wager it’s in the 80 to 90% range. 00:35:13 - Speaker 2: Oh yeah, it might even be higher. And to be clear, we are a Delaware corporation, you know, we’re incorporated there, and our HQ is in Seattle. It was kind of funny because you basically have to pick an HQ and, you know, we don’t have an office and I guess we’ll pick Seattle because it needs to be somewhere and Mark lives there and that’s where the lawyers are sure. 00:35:32 - Speaker 1: We did the same thing for I and Switch, which was again, distributed founding team. We just arbitrarily picked Miami because that’s where my colleague Ryan lived, so, yeah. Some are taking it even a step further. You’ve got services like Stripe Atlas or Firstpace is a company I just recently invested in, where they actually take this a step further and say, OK, you can be anywhere in the world, most anywhere in the world, and in corporated company in the United States, and it’s really more of a shopping for a jurisdiction, a legal jurisdiction, a legal home for your legal entity, which again takes that uh Whole another step that fits into this globalization story, but all of these mechanisms I feel like were created for, yeah, I live in any town USA and I want to open a restaurant on Main Street, so of course, what do I do? I incorporated the local jurisdiction because that’s just what makes sense. And now in this global internet connected world, the both people and the companies kind of can choose their home based on, I don’t know, more expansive criteria. But what do you think about the whole, yeah, stripe Atlas kind of phenomenon? 00:36:42 - Speaker 2: Well, I think first of all, anything that makes it easier to start a business and gives the opportunity to more people is awesome. I think entrepreneurship is such a powerful force in our society, and I think a lot of people are limited by just the practical things of it costs money and time and expertise to know how to start a business, especially before these two things existed, and they’ve made it much easier. So that’s huge. I’m also pretty bullish on this idea of having more flexibility in jurisdictions. I do think there’s a lot of benefits to that. There’s the long running example of being able to incorporate in Delaware, and just gives a lot of practical benefits for people to have familiarity and confidence in their jurisdiction and There’s some sense of competition, dynamism among the different jurisdictions to be a good home for businesses. So I think that’s quite good. I do think they’re going to be some big challenges. I think one is going to be the tax situation. I think honestly, that’s going to be a fiasco. I mean, it already is internationally. So the deal there is companies take advantage of being able to move jurisdictions for tax purposes, so they might flow a lot of profits through, I’m not an expert in this, but like, you know, Ireland or something, and it’s basically totally artificial. 00:37:46 - Speaker 1: As I say, wasn’t there a big court case with Apple over that a lot of their profits flow through Ireland and so the way they were paying taxes, maybe to the at least American authorities felt like they were not doing their fair share. 00:37:58 - Speaker 2: Yeah, that’s kind of one of many examples of what’s going on here where historically you had businesses where the business, the physical plant, the employers, the customers, transactions, they were all in the same place. Like if you have a mom and pop shop that they’re all in the same place, for example. And so it’s kind of obvious what to do. But if you have a business where you’re incorporated in one place, your headquarters in another place, your employees are in different place, your customers are in different place, the transactions. Nominally somewhere else, the servers are somewhere else, your lawyers are somewhere else, who gets that tax money? And it’s not an obvious question. And there’s a lot of wrangling over that right now. And by the way, it might actually get even worse this coming year because everyone’s going to have to do their taxes with everyone working from home. And you know, is your income in where you used to work, or is it in where you spent 7 months or yeah, it’s going to be a mess. But I’m confident eventually we’ll be able to figure this out. 00:38:48 - Speaker 1: Yeah, I think it’s one of these problems that society needs to tackle and find a way that’s fair and comprehensible and navigable to everyone. I think of something like the Amazon sales tax issue, which I think took many years to sort out, but essentially collecting sales tax once. commerce largely moves online. You buy and sell stuff in the cloud and then where does sales tax get charged? 00:39:11 - Speaker 2: I’m smiling here on the podcast because while the sales tax situation is better, it’s still not fully figured out as we recently realized with news, we’re getting there. 00:39:21 - Speaker 1: Yeah, that’s right. And then when you have small businesses that should be focused on survival, they’re trying to, you know, in our case, try an innovative new product and see if people will pay for it, and we have a small team and we don’t want to be caught up in tax law jurisdiction stuff that’s just going to drain energy and time and everything else away from just making a good product and pleasing our customers. But at the same time, yeah, it’s often not clear. I have a personal story on that, which was funny. I living this immigrant lifestyle is I often mystify my working with tax advisors or attorneys or other things like that. For example, a state planning, you know, I pay into both the American Social Security system but also the German pension system, and there’s all sorts of weird ways that those interact. Many cases, there’s international treaties that govern that kind of stuff, you know, is a driver’s license from this place accepted over here, or can you Diverted or if so, how? So yeah, things get thorny and then my partner, my life partner is from yet another country and then we’re living in this, so you’ve got two people from different countries who are living together in a third country and they want to do things like I don’t know, a joint bank account or purchase a home together or something like that. Yeah, things get confusing fast, even hiring experts, attorneys and advisors and other things, they’re often just mystified or You know, who’s going to be an expert in either 2 or certainly all three of these jurisdictions and sometimes it’s just not even clear. One good example for that is because I do so much work for companies where I earn equity rather than cash or some mix of cash and equity, which is of course really, really standard in the startup world, but I have earned equity from companies over the course of many, many years, have a portfolio on that that I’ve built up over. Time and of course it takes a long time to pay out. Most of it’s never worth anything, but some of it eventually is worth something. And I recently had a company I did work for back in 2010 went to IPO, so I made some good money from that and that was nice, but I’ll tell you what, trying to figure out the tax situation as it relates to Germany is quite interesting because there you go, OK, well, I worked for a company, you know, almost 10 years ago at the time, almost 10 years ago, in a country. The company was in the United States. I was in the United States. I had never even been to Germany at that point. I had no work visa or anything. That’s when I did the work and I earned the equity then and of course it wasn’t worth very much then, basically, effectively worth 0. And then here I am, but now I’m here in Germany, I have a work permit and I I should be paying taxes on my earnings. The work was actually done previously and honestly, no one really knows. It’s just a legal gray area and you end up in this position where you have to try to figure out, obviously I want to pay what’s fair to all of these nations who are involved in it, the United States that was hosting me and the company and at the time as well as to my new adopted home, but it’s in many cases people don’t know what’s fair and then you’re trying to figure that out as you go along. 00:42:12 - Speaker 2: Yeah, the tax stuff is quite a rabbit hole for sure. 00:42:15 - Speaker 1: Well, maybe we can end on, if you were to give advice or give you at least your thoughts on how someone could or should approach thinking about where they want to live, if they have that flexibility in 2020 in this new Zoom centric world that we live in, what tips would you offer them? 00:42:33 - Speaker 2: Hm. I think I’d go back to a sort of personal motto of mine, which is to be honest with yourself, and this means really understanding what motivates you and drives you. So whatever your process is, try to dial into what is in fact really important to you and where you live. And I think it’s being open to the possibility that that is not obvious, that’s maybe a little bit alarming to you, that it’s not what your friends expected or think should be the case, but really being true to what you actually want and need, and then going forward from there. What about you, Adam? 00:43:05 - Speaker 1: Yeah, I like that. I’ll add on to it that I think when I’ve been in the position of offering this perspective to someone, I’ve compared it to dating, which is you can have some idea in your mind of who your ideal partner is just like you can have an idea of what your ideal home is, but in many cases you don’t know until you see it because you don’t really know what the variables are, what the options are, and sometimes a place or a person just has some special combination of. Elements, some chemistry with you that never would have predicted just from the on paper analysis. So I think that’s for being a little open, maybe trying to cut free of what is expected from you by your culture, your friends, your family, and being open to seeing what place you vibe with and then doing that reflection and trying to understand for me, a lot of the reflection. was realizing, you know, I thought maybe I was in a place in my life where I want to be a little bit out of the hustle and bustle of the city, the big bad city with all its crime and dirt and intensity. That’s a young person’s game. But I actually found when I looked at the different options, now, I really thrive off of urban energy, but I also at a point where I want a little more green, a little more quiet, a little more space, and can I get those two things together. In fact, you can. There’s a huge amount of diversity in cities in the world, and if you’re open to absorbing and seeing what your experiences are in terms of this place feels good to me. I feel at home or I feel comfortable here and the self reflection on understanding what that means for you in terms of understanding what you value, but maybe also stage of life. Maybe you have an image of yourself in the mind that I’m a young dynamic person and I want to be in. Some young dynamic oriented place like Manhattan, but maybe in fact, that’s not really what you want. Maybe you wanted it when you were younger and you don’t want it now or the other way around. So I think being very open but also self-reflective is the key. 00:44:56 - Speaker 2: Right on. 00:44:57 - Speaker 1: If any of our listeners out there have feedback, maybe a little about your own journey in thinking about where you want to live and work, then reach out to us at @museapphq on Twitter or by email, hello at museapp.com. We always love to hear your comments and ideas for future episodes. And Mark, thanks for holding down Muse World Headquarters there in Seattle for us. You bet. Thanks, Adam. See you next time.