Podcasts about dealer principals

In this episode of the Millionaire Car Salesman Podcast, LA Williams takes listeners on a dynamic exploration of Dealer Synergy's innovative outsourced BDC operations situated in Belize!  "Sales is not a one-size-fits-all type of thing... The more creative you can get, the more sales you can do." - LA Williams Recorded LIVE, Williams spells out the operational efficiencies and strategic advantages of leveraging an international call center—pointing out cost savings, quality customer service delivery, and the critical training methodologies that contribute to enhanced dealership success. "Geography does not have to be a challenge anymore. We can employ folks from anywhere in the world!" - LA Williams LA offers a behind-the-scenes insight into how a 2,000-person call center functions, proving that geographic distance does not impede quality customer service or dealership results. Utilizing a Belize-based team trained with Dealer Synergy's advanced methodologies, sales operations are not only streamlined but amplified. By demolishing traditional sales models, Williams articulates how automotive dealerships can thrive by adapting to globalized business strategies, therefore keeping showrooms thriving and customer satisfaction at its peak!   Key Takeaways: ✅ Cost Efficiency and Scalability: Outsourcing BDCs to regions like Belize significantly reduces overhead costs versus U.S.-based operations, making it economically advantageous for dealers to expand their reach. ✅ Training and Quality Assurance: Dealer Synergy's comprehensive training ensures that agents, regardless of location, provide professional, high-quality customer service that matches or surpasses in-house teams. ✅ Technological Integration and Flexibility: Utilizing platforms like Zoom for meetings and sales allows sales teams to operate seamlessly from anywhere, thus expanding the scope and efficiency of dealerships. ✅ Cultural Adaptability: Belize's predominantly English-speaking population allows for seamless communication with the U.S. market, dispelling concerns over language barriers. ✅ Future of Automotive Sales: Innovative practices are setting a new standard for the industry's future, emphasizing the importance of a global operational perspective and advanced technological integration for sustained success.     About LA Williams LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.     Exploring the Future of Automotive Business Development Centers: Insights from the Millionaire Car Salesman Podcast Engage Automotive Success with Global Collaboration Understanding the potential of global call centers for automotive dealerships, optimizing skills across borders, and leveraging technology for enhanced business development are key factors in driving dealership profits. Dive into insights shared by LA Williams from the Millionaire Car Salesman Podcast, as he explores these dynamics live from Belize. Key Takeaways: Leveraging global call centers can significantly enhance dealership efficiency while reducing costs. Developing advanced communication skills and empathy is crucial for success in sales. Utilizing technology like Zoom transforms remote selling into a profound customer experience. The Economic Edge of Global Call Centers In the realm of automotive sales, maximizing efficiency while minimizing costs is the golden ticket to success. During the Millionaire Car Salesman Podcast, LA Williams, known as the Blind Phone Master, emphasized the cost-efficiency of operating global call centers, particularly in regions like Belize. He states, "When you think about it, the cost-effectiveness… to be real with you, like in California alone, I think the minimum wage is like $20 an hour… it's no longer productive to run a call center.” This essential strategy allows dealerships to harness top-tier talent at a fraction of the cost. Williams' discussion reflects a broader trend in leveraging international call centers to accommodate fluctuating economic landscapes, offering dealerships a way to stay competitive without compromising service quality. This strategy ensures that even smaller dealerships can compete on a larger scale, effectively leveling the playing field and turning the focus onto the quality of service provided rather than where it originates. Furthermore, the transcript reveals a nuanced understanding of the benefits of these call centers: “So we actually walking into the call center right now… When we got all these people making phone calls, it's going to allow you to be much more profitable.” This statement encapsulates how simply relocating a function can have profound business advantages, facilitating higher profits through reduced operational costs. Cultivating Communication and Empathy in Sales Beyond economics, success hinges on communication and empathy. Williams highlights the importance of having a team adept in these soft skills. Within the podcast, Williams reflects on his Belize-based team's aptitude: "People are just making phone calls… our team here, man, they stay in focus… they also pay so much attention in training." These insights underscore the need for a workforce that is both dedicated and well-trained in communication strategies. In sales, empathy and understanding are paramount, especially in overcoming objections or handling disgruntled customers. Here's how Williams advises on such encounters: "We teach them to be compassionate. We do role plays with them to walk them through those scenarios.” This training in empathy not only improves customer interaction but also builds a stronger connection with potential buyers who may otherwise feel dismissed or undervalued by traditional, automation-heavy methods. Such strategies illustrate the impact of prioritizing customer relations. By integrating empathy as a core selling principle, global call centers can match, or even exceed, the effectiveness of in-house sales staff. This shift allows any dealership, no matter its location, to provide premium customer service. Transforming the Sales Experience through Technology The advancements in technology have dramatically shifted how business is conducted, especially in the automotive industry. Williams touches on numerous ways technology, particularly platforms like Zoom, can elevate customer interactions. He shines light on this by saying, "A salesperson wanted to sell a car to someone… the customer could be anywhere. It doesn't matter. Geography is no longer a challenge." Breakout rooms in Zoom are one example of how technology can simulate traditional car-buying experiences virtually. This allows for a comprehensive customer journey, from viewing vehicle features to virtual test drives, all from the comfort of one's home. As Williams further elaborates: "We'll show some 3Ds, some good old camera footage… Make a person feel like they're actually in the vehicle." Such approaches not only broaden the potential customer base but also enrich the overall buying experience, diminishing geographical and temporal constraints. Utilizing these tools, dealerships can offer an enriched and personalized customer interaction, effectively adapting to the digital age. Adopting these technological enhancements represents more than just staying current; it indicates a forward-thinking, customer-centric mindset that is necessary for thriving in today's competitive market.   The intricacies of running a global operation from a strategic call center – as expounded upon in the Millionaire Car Salesman Podcast – outline a new era for the automotive industry. By merging economic efficiency, interpersonal skills, and cutting-edge technology, dealerships are equipped to transcend traditional boundaries and deliver exceptional service worldwide. Every facet of this approach, from cost-effective practices to empathetic customer service, ultimately benefits dealerships by not only extending their reach but also deepening their impact. As described within this thought leadership, dealerships that embrace these strategies can redefine success and elevate their standing in the automotive market.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

In this episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley and LA Williams delve into the intensity and dedication required to succeed in automotive sales! "If you want to sell more than 10 cars a month, you can't do what everybody's doing, or you're going to get what the majority is getting." - Sean V. Bradley As February closes and March begins, they express concern over the struggles dealers face in adapting to a shifting market. Sean highlights the necessity of consistent effort and willingness to push beyond average performance, leveraging the parallel between sales success and weightlifting: both require heavy lifting and dedication for exceptional results! "Success in automotive sales is just like weightlifting; it requires effort, consistency, and the willingness to push beyond the average." - Sean V. Bradley The episode emphasizes the importance of deep, relentless training for salespeople, BDC reps, and managers within the automotive industry. Sean and LA explore why many professionals avoid the hard work necessary to excel, touching upon key concepts such as the Mastery of scripts, effective social media engagement, and the innovative use of AI in daily operations. The hosts also underscore the critical nature of following through on these practices and engaging habitually in self-improvement strategies to achieve and maintain success!  "Challenge yourself to do the thing you've been avoiding and commit to doing it today." - LA Williams This episode unpacks the heavy lifting involved in becoming a top performer, guiding listeners to employ a disciplined approach for sustained growth and profitability!   Key Takeaways: ✅ Heavy Lifting in Sales: Success in automotive sales parallels weightlifting in that both require intense effort and consistent practice. ✅ Training and Mastery: To excel, automotive professionals must commit to rigorous training routines, developing mastery in scripts and customer engagement. ✅ Utilizing Technology and AI: Innovative tools like Podium's AI, Jerry, can significantly enhance lead conversion, enabling dealerships to maximize efficiency. ✅ Cultivating Hard Work Ethos: A strong "why" and intrinsic motivation are crucial drivers for overcoming challenges and pushing sales figures. ✅ Community and Collaboration: Engaging with professional networks such as the Millionaire Car Salesman Facebook group can provide valuable support and insights.     About Sean V. Bradley, CSP Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals.   About LA Williams LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.     Elevate Your Car Sales Game: Proven Strategies for Maximum Profitability Key Takeaways Success in the automotive sales industry requires discipline, consistency, and a willingness to go beyond average efforts. Training and skill mastery are paramount, with a focus on cyclical learning and practical application. Engaging in multifaceted sales strategies and maximizing available resources can significantly enhance sales performance.     In the ever-evolving world of automotive sales, clear vision and persistent effort are non-negotiable for those aiming to surpass the mediocrity that ensnares so many. In a candid exchange of ideas, automotive sales experts LA Williams and Sean V. Bradley unravel the secrets to transcending average sales performance, echoing the fundamental truth: selling cars isn't just about the transaction; it's about agility, discipline, and training.   The Weight of Success in Automotive Sales Success in the automotive realm doesn't arrive unbidden; it needs to be earned through strategic effort and consistency. Bradley's analogy, “Why don't people lift weights? Because they're heavy,” aptly captures the essence of pushing beyond average—where the real challenge and potential for more significant earnings lie. “If you want the things that the average person doesn't have, you've got to be willing to do the things that the average person isn't willing to do,” Bradley proclaims. This call to action extends across roles in the dealership, from salespeople to dealer principals, emphasizing that mediocrity's shackles can only be broken through a dedication to diligent effort. For salespeople striving to sell more than the industry average, Williams highlights the necessity of buckling down and not waiting until career pressures peak. “Help should have been happening for the last 90 days,” Williams insists, stressing the importance of proactive practice and continuous improvement.   The Imperatives of Mastery: From Training to Application The training process in the automotive industry is pivotal to transforming raw information into actionable results. Williams and Bradley delve into the critical nature of training, positing, as Bradley affirms, “Information without application is just information. But information with application equals transformation.” This underscores the need for time, experience, and relentless repetition to ensure true evolution within sales practices. Real training, according to Williams and Bradley, goes far beyond simply absorbing new information. “Training is not really training, it's just exposure,” notes Williams. The magic occurs when exposure is met with practice and implementation, transforming knowledge into ingrained skills. Bradley emphasizes the systemic advantage when you become a “master of your craft,” analogizing mastery to chess over checkers—more strategic and intentional.   Utilizing Advanced Resources to Multiply Effort In today's technologically advanced sales environment, leveraging innovative tools and platforms can significantly enhance performance. Recognizing AI's potential, LA Williams highlights the efficiency of platforms like Jerry, Podium's AI-powered tool. Describing how Jerry can work tirelessly, Williams stresses its role in facilitating lead conversion by booking test drives and staying attuned to customer interactions without human intervention. Alongside AI, Bradley discusses the importance of ensuring robust utilization of existing CRM systems, often overlooked tools (“a dusty treadmill,” he quips) capable of transforming sales operations when employed comprehensively. He encourages sales professionals to broaden their approach, engaging in social selling, honing in on video follow-up skills, and utilizing resources that set them apart from competitors. Engaging with resources like the Millionaire Car Salesman Facebook Group also allows for networking and learning from over 30,000 automotive professionals. It's an untapped vein of knowledge and community, offering real-time insights and adapting to contemporary challenges in car sales.   Recapping Insights and Challenges Ahead Echoing the significance of industry standards and best practices, Bradley challenges listeners with an essential question: “What's one heavy thing you've been avoiding in sales? Commit to doing it today.” This invitation is not just a call for introspection but a launchpad for actionable change in one's sales approach. Williams adds, "Whatever it is…commit to doing it come hell or high water. Right? You're going to do it. Right. It's just going to happen regardless." As Bradley and Williams elucidate, transcending the status quo in the automotive industry requires both the courage to confront hard truths and the wisdom to apply lessons learned. Success isn't a fluke; it's a well-earned outcome of practice, repetition, and the relentless pursuit of betterment, echoing Bradley's poignant advice to never practice with real customers—only with fellow practitioners until perfection in approach is achieved. In the landscape of automotive sales, those who rise to the challenge and embrace discomfort discover not just the finesse of closing a deal but the unraveling of untapped potential in themselves.       Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!    

In this episode of the Millionaire Car Salesman Podcast, LA Williams and Sean V. Bradley tackle a heavy question within the automotive industry: Dealership Pay Plans! They get into what constitutes a good verses a bad pay plan and how professionals in the industry can effectively navigate them for maximum benefit.  "I rather see someone in an environment where they have the opportunity, the respect, and are working in a setup that aligns with their financial goals." – Sean V. Bradley Both LA and Sean emphasize the importance of understanding dealership environments rather than just focusing on the pay plan itself as the path to financial success! Williams introduces the episode with an appeal to listeners for feedback on audio improvements, setting up an engaging conversation for the audience.  "Money is a seed; you plant it somewhere and it grows. That's the whole purpose of money." – LA Williams The discussion provides a deep dive into various components of dealership pay plans, including commissions, draws, low commission rates, packs, front-end and back-end grosses, spins, spiffs, and bonuses. Sean V. Bradley highlights the significance of comprehending these elements and how they interconnect with overall earnings potential. He stresses the importance of choosing the right dealership environment and the value of embracing a mindset geared towards high performance and success, ultimately guiding listeners towards becoming better car sales professionals.  The episode culminates with thoughts on how to work synergistically with dealerships to optimize pay plans effectively, and LA Williams underscores the role of preparation, training, and responsible financial tracking.   Key Takeaways: ✅ Focus on Training and Guarantees: Understanding draw, training pay, and guaranteed compensation is crucial before assessing commission rates and other pay plan components. ✅ Valuing Transparency: Ensure that your dealership provides clear commission sheets and wash sheets to avoid disputes and misunderstandings. ✅ Spiffs and Spins for Extra Earnings: Familiarize yourself with dealership and manufacturer incentives like spiffs and spins to enhance your income. ✅ Track Your Performance: Maintain detailed records of your sales, commissions, and other earnings to avoid financial discrepancies and strategize effectively. ✅ Work Your Pay Plan: Invest time in understanding and maximizing each aspect of your pay plan to ensure you're leveraging every potential income stream thoroughly.     About Sean V. Bradley, CSP Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals.   About LA Williams LA Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.   LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.     Navigating Car Sales Pay Plans: Unlocking Hidden Revenues Key Takeaways: Understanding and maximizing your pay plan involves more than just knowing the basic commissions; it requires a strategic approach to dealership incentives and manufacturer programs. The significance of starting with guaranteed pay structures for new salespeople can prevent attrition and financial hardship, ensuring a fairer and more supportive work environment. Spiffs and spins represent lucrative supplemental income opportunities that can boost earnings when appropriately targeted and leveraged. The world of car sales is complex, with compensation plans that require more than just a basic understanding to truly maximize one's earnings potential. In a recent discussion featuring LA Williams and Sean V. Bradley, these intricacies were explored in-depth, unveiling crucial insights into how auto sales professionals can decode their pay plans and work their strategies effectively to bolster their earnings. Key themes emerged from this discussion that shed light on not only understanding but also maneuvering through pay plans to realize better financial outcomes.   Demystifying Automotive Pay Plans For the newcomer or even seasoned veteran in car sales, a pay plan is often shrouded in mystery. Sean V. Bradley argues that, "It's not about the pay plan… but the dealership that you're at." This sets the tone for understanding that environment and opportunity sometimes outweigh a perfect commission structure. When contemplating a position, one should probe beyond superficial numbers and consider the dealership's overall ethos and opportunity for personal growth. Bradley emphasizes not settling for flat fee structures in favor of opportunities to earn on gross, either on the front or back-end. "If you've got the skills to pay the bills," leveraging a dealership that allows for gross-based commissions can be increasingly rewarding. However, accessing back-end gross (percentages of financial products sold) requires understanding and capitalizing on additional compensation streams like aftermarket parts and warranty products. As he explains, "Don't get distracted with the carrot… Find the best deal for you." This journey begins with choosing the right kind of dealership—one where strategies align with incentive structures to work your pay plan comprehensively. The roadmap includes understanding potential spins and spiffs and looking beyond immediate numbers.   The Importance of Guaranteed Income for New Salespeople Transition periods for new salespeople can be turbulent without a guaranteed pay structure. Such structures allow for "proper training, strategy, and opportunity" before plunging into a commission-only environment—a space where new hires often find themselves underwater without training pay. Understanding the nuance between a draw and guaranteed pay can ward off future stress. At some dealerships, "you could owe the dealership money," creating the undesirable cycle of jumping from dealership to dealership. Establishing a knowledge base and advocating for fairer, initial compensation ensures not only individual success but sustainability for dealerships in reducing turnover. Williams expounds on this notion by suggesting questions candidates should explore during interviews. Questions encompassing what the guarantee entails and policies regarding training pay ensure new hires are not disadvantaged in unfamiliar territory. Emphasizing, "I want to educate myself on how to work and understand you; help me understand so I can work my own plan, which in turn serves the dealership," provides a roadmap to this common challenge.   Leveraging Spiffs and Spins for Additional Profit Supplementing income intelligently through spiffs and spins is a game-changing opportunity for profit maximization. Traditionally, spiffs act as quick incentives for additional tasks or goals inside a dealership, often embracing creative configurations beyond merely selling units. Spins, a domain exclusive to franchise dealerships, offer an entirely separate avenue through manufacturer-backed commissions—encouraging variety and volume in sales pushes. Bradley notes, "I used to make thousands and thousands of dollars extra. It's like supplemental income." Savvy salespeople learn to utilize CRM tools to drill down into customer databases and strategically target high-spin vehicles or special categories yielding these fruits. The key is knowledge-sharing and staff empowerment, ensuring a clear understanding of potential earnings. Dealerships, in turn, fortify their workforce by building trust, offering consistent information flows, and aligning staff incentives with dealership goals—ultimately creating a culture that thrives on success. Through an intrinsic understanding of pay plan workings, including guarantees, spiffs, spins, dealer strategies, and personal goals, sales professionals navigate toward success. In the ever-evolving automotive landscape, this knowledge not only benefits individuals but ultimately propels dealerships into prosperous, symbiotic relationships with their staff. In a world where the typical salesperson is making a base average yet someone like Cody Carter—a figure showcased within their industry context—is realizing million-dollar earnings, comprehension of these themes promises a pathway to exceptional industry success. Understanding the vast opportunities within car sales pay plans dictates a salesperson's financial trajectory far more than mere percentages on paper might first suggest.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Kicking off Season 10 of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and L.A. Williams reveal the exciting innovations coming in 2025, including the official launch of Synergy Studios and its mission to elevate the automotive industry! They dive into the game-changing role of mystery shopping in evaluating dealership performance and emphasize the crucial role of consistent follow-up in driving sales success! Adding to the excitement, L.A. Williams introduces his new book, So What I Can't, a motivational guide on overcoming personal limitations and using unique challenges as advantages in both personal and professional life. Sean, L.A., and special guest Tianna Mick (aka T Got Your Keys) engage in a powerful discussion on: The art of storytelling and its impact on writing and communication. Emotional intelligence as a cornerstone of effective leadership. The ongoing push to empower women in the automotive industry. Balancing work and personal life in the high-paced world of automotive sales. The episode wraps up with an interactive Q&A session, addressing audience questions on building a successful automotive career, navigating leadership challenges, and finding inspiration in day-to-day operations.   Key Takeaways: ✅ Mystery Shopping: A critical tool for identifying dealership strengths and weaknesses. ✅ Follow-Up Strategies: Why staying top-of-mind is essential in sales. ✅ Leadership Insight: Emotional intelligence and communication are key to dealership success. ✅ Empowering Women: Breaking barriers and creating new opportunities in auto retail. ✅ Inspiration: L.A. Williams' new book, So What I Can't, delivers a roadmap to overcoming adversity and achieving greatness.   About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published best-selling author, speaker and award-winning international trainer. He is a 17-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 500 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for over 25 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Media Provider” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,900 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 9,500 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Washington DC, Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million downloads! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 28,500+ automotive professionals. About LA Williams L.A. Williams is the Vice President of Dealer Synergy. He has 15+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Dorian Jimenez, Dealer Principal at Classic Chevrolet, where we discuss: Going from leading the #1 Chevy store in America to rescuing a broken dealership. How one small Texas dealership in the '90s minted 10 Dealer Principals. Why his wife secretly enrolled in the NADA academy, and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Openlane - The world's leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/ 2. TradePending - TradePending makes dealers' websites convert better with their trade-in tool and payment calculator on steroids, simplifies sales with video and digital vehicle brochures, and helps grow your service business with video for service departments and service offers management that turns your website into a service marketing machine. And they do it all under one roof. Check ‘em out in Booth 851 at NADA! Learn more @ https://tradepending.com/ 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

In this impactful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams dive into a game-changing discussion that every automotive professional needs to hear! As the year comes to a close, they focus on how you can maximize your dealership's performance during the critical year-end period while laying the foundation for an explosive start to the new year. "Sales is a numbers game, but you must become someone people say yes to before they even know the opportunity." - LA Williams From cutting-edge CRM strategies to perfecting your BDC operations, Sean and LA share actionable tips that will help sales teams and dealerships not just survive but thrive in a competitive marketplace! They also highlight the importance of teamwork and communication across all dealership departments, ensuring every member of your team is aligned for success. Plus, the episode celebrates a special milestone for Kalina Bradley, who has made waves during her four years in the automotive industry! "A sales professional earns as much money as they can effectively generate with their sales skills and strategies." - Sean V. Bradley Whether you're a seasoned professional or new to car sales, this episode is packed with the inspiration and insights you need to stay ahead of the curve and crush your goals.

Individuals outside the automotive industry might believe owning a dealership is a way to literally print money. Knowing full well that's not the case, Tim Blochowiak of Protective Asset Protection offered some suggestions to help principals build real wealth through their businesses during this episode of the Auto Remarketing Podcast recorded at NADA Show 2024 in Las Vegas.

As projects get more complex, dealer designers juggle more responsibilities - and as more responsibilities grow, so too does dealer designer compensation, right? RIGHT?! Well, apparently, not always…In this first episode of our two-part series, we dive into the complexities of dealer designer compensation and incentives. Join us with consultant Shelley Rosetta from Solomon Coyle, who helps shed light on why, despite rising pay, 80% of designers are leaving for better opportunities. Together, we tackle how Dealer Principals can better retain and motivate talent by aligning compensation with skills, setting clear KPIs, and offering more than just monetary rewards. Expect insights on transparency, training, and recognition in part 1 of today's episode, setting the stage for more in-depth discussions and survey data in part two. Stay tuned!The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInLearn more about Alexandra Tseffos and The Design Pop

In this strategic episode of the Millionaire Car Salesman Podcast, your host, L.A. Williams, delves into the art of effective negotiation in the automotive sales arena! The Blind Master shares key insights and techniques, underscoring the pivotal role of active listening and the mirror technique in signaling genuine understanding to customers. This episode explores the potency of strategic silence and its ability to prompt customers to divulge more information willingly.  LA introduces the concept of "no-oriented questions" and elucidates their role in countering superficial affirmations from customers. The discussion underscores the importance of fairness in negotiations and recommends the use of accusation audits to preemptively address potential objections. LA highlights the value of role-playing and the strategic use of emotional labeling to foster transparency and achieve success in the sales process! In the world of car sales, mastering the art of negotiation over the phone is where the money is truly made. Tune into this episode to elevate your negotiation skills and unlock new levels of success in automotive sales!   Key Takeaways Use the mirror technique to repeat back the last few words a customer says, showing that you are actively listening Strategic silence can encourage customers to share more information and allow ideas to resonate in their minds No-oriented questions can counter the counterfeit yes and provide a more honest response from customers Fairness is crucial in negotiations, and presenting fair options can lead to successful outcomes Role-playing scenarios with colleagues can help salespeople prepare for different situations and improve their skills Labeling customers' emotions can create transparency and address potential objections before they arise   "Role-playing scenarios with colleagues can help salespeople improve their skills and handle different situations." - L.A. Williams   About LA Williams III aka The Blind Master L.A. Williams is the Vice President of Dealer Synergy. He has 12+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs.  LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master's Phone Sales Mastery” strategies.  Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group.  LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry.        The Power of Negotiation: Elevating Your Sales Game Introduction In the world of automotive sales, negotiation skills are crucial for success. While many sales professionals are already talented in their craft, there is always room for improvement. In this article, we will explore the power of negotiation and how it can take your sales game to the next level. Drawing from my experience working with renowned negotiator Chris Voss, I will share some of the techniques and strategies that have proven to be highly effective. By implementing these tactics into your daily process, you can enhance your ability to listen to customers, address their concerns, and close deals with confidence.   The Mirror Technique: One powerful negotiation technique is the mirror technique. This involves repeating back the last three or four words the customer says, demonstrating that you are actively listening. By using this technique, you can make the customer feel heard and understood, which is essential for building trust. As I always say, "People like to do business with people who listen." The mirror technique also encourages the customer to share more information, as they feel validated and acknowledged. It's important to use this technique subtly and naturally, without overdoing it. By incorporating the mirror technique into your conversations, you can elevate your sales game and establish stronger connections with customers.   Strategic Silence: Confidence is key in negotiations, and one way to exude confidence is through strategic silence. Instead of rushing to respond, take your time and allow moments of silence to hang in the air. This gives the customer an opportunity to process what has been said and potentially overcome any challenges or objections they may have. Strategic silence can also be used to plant a seed in the customer's mind, allowing it to sprout and influence their decision-making process. By mastering the art of strategic silence, you can create a more impactful and persuasive sales experience.   No-Oriented Questions: In sales, we are often taught to get customers to say "yes." However, using no-oriented questions can be just as effective, if not more so. People are more comfortable saying no, as they have been doing so since childhood. By asking questions that elicit a no response, you can counter the counterfeit yes and encourage more honest and authentic communication. For example, instead of asking, "Would you like to schedule a test drive?" try asking, "Would it be a bad idea for us to schedule a time for you to test drive the vehicle?" This approach allows the customer to express any concerns or hesitations they may have, leading to a more productive and transparent conversation.   The F Word in Negotiation: The F word in negotiation is not what you might expect. It's fair. Many customers want to feel that they are being treated fairly throughout the sales process. By addressing fairness head-on, you can establish trust and build stronger relationships with customers. Instead of asking if something sounds good, try asking if it sounds fair. This simple shift in language can make a significant difference in how customers perceive your offers and proposals. Remember, sales is an emotional process, and fairness is a crucial component of creating a win-win situation for both parties involved.   Role Playing: Role playing is a powerful tool for honing your negotiation skills. By practicing different scenarios with colleagues or managers, you can prepare yourself for various challenges and objections that may arise during real customer interactions. Role playing allows you to refine your responses, experiment with different approaches, and gain confidence in your ability to handle any situation. While some may be hesitant to engage in role playing, it is an essential part of becoming a top-performing sales professional. Embrace the opportunity to practice and improve your negotiation skills, and you will see the results in your sales performance.   Labeling Customer Emotions: Understanding and addressing customer emotions is crucial in negotiation. By labeling their emotions, you can create a more open and transparent dialogue. If a customer seems hesitant or concerned, acknowledge their emotions by saying something like, "It sounds like you're feeling hesitant about the price." This demonstrates empathy and shows that you are attuned to their needs and concerns. By addressing emotions directly, you can build trust and rapport, leading to more successful negotiations.   Conclusion: Negotiation is a fundamental skill in automotive sales, and by implementing these techniques, you can elevate your sales game to new heights. The mirror technique, strategic silence, no-oriented questions, fairness, role playing, and labeling customer emotions are all powerful tools that can enhance your ability to connect with customers, address their concerns, and close deals with confidence. By mastering these techniques, you can create a more impactful and successful sales experience. Remember, sales is an emotional process, and by understanding and addressing customer emotions, you can build trust and establish long-lasting relationships. Embrace the power of negotiation and watch your sales soar.   Future Outlook: As the automotive industry continues to evolve, the importance of negotiation skills will only grow. With advancements in technology and changing consumer preferences, sales professionals must adapt and refine their negotiation techniques to meet the demands of the modern marketplace. By staying informed and continuously improving their skills, sales professionals can position themselves for success in an ever-changing industry. The future of automotive sales belongs to those who can effectively negotiate, connect with customers, and provide exceptional service. Embrace the power of negotiation and seize the opportunities that lie ahead.     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss solutions to low inventory. How should dealerships handle selling cars in a climate with no inventory? There are many opportunities to increase inventory and sell more cars than ever before.  Sean and L.A. breakdown a few options for increasing inventory. Dealerships have to be willing to do whatever they can to create an inventory abundance. Does the dealership have a vehicle buying center, also known as a VBC? If not, ask why? Instead of only selling cars and hoping for inventory to appear, try buying cars! Network with local dealerships of all types. Most customers are trading in a vehicle when purchasing a new one.  Auctions are a great resource, but remember - the car goes to the highest bidder and that's before any additional auction fees. The point is to get GREAT at selling used cars. Become a used car powerhouse and watch sales boom. Exhaust every option because there is always a way. Does your dealership offer used car leases? If not, why not?  Customers come to the dealership with a vehicle in mind and in today's climate, it may not be in stock. The first step should be to not panic. Check the inventory and try to sell what you have in stock. Second step, if the vehicle is not in stock be prepared with vehicles in stock that are similar. Sales personnel should be able to ask why the customer is looking for that specific vehicle and show the customer other options that may meet their needs.  If you are still unsure, go to the Millionaire Car Salesman group on Facebook and SEE what sales personnel are doing across the world! The group was created for authenticity in the industry and has approximately 23,000 members who share their victories and successes as well as their questions.    About Sean V. Bradley  Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 13-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”, in the NSA, and additionally a state association speaker and trainer. He has spoken at over 300 NCM and NADA 20 Groups. Sean started Dealer Synergy over 16 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 10 time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer”  and “Mobile Provider Partner” in the Automotive Sales Industry.   About L.A. Williams As a host of the Millionaire Car Salesman Podcast, L.A. Williams is the Vice President of Dealer Synergy. He is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with “The Blind Phone Master's Phone Sales Mastery” strategies.   About Dealer Synergy Dealer Synergy is the nation's #1 Automotive Sales training, consulting and accountability firm. The mission is to be obsessed with our dealers' success; through our thoughts, our words and our actions, so that they may triumph and achieve total market domination.    Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By:  AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

In the fifth installment of Secrets of the Blind Phone Master, L.A. Williams talks about the power of influencing customers to talk even when text is their preferred method of contact.  If it doesn't make sense to set the appointment during the first call, he shows how to set up subsequent conversations. L.A. even makes recommendations on exactly what to say.  Ultimately, he teaches his secrets of handling inbound phone calls with ease.   About L.A. Williams As a host of the Millionaire Car Salesman Podcast, L.A. Williams is the Vice President of Dealer Synergy. He is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with “The Blind Phone Master's Phone Sales Mastery” strategies.   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is the nation's #1 Automotive Sales training, consulting and accountability firm. The mission is to be obsessed with our dealers' success; through our thoughts, our words and our actions, so that they may triumph and achieve total market domination.    Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By:  AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a completely non-data-driven decision. Eighty-eight percent of all car dealerships accepted Paycheck Protection Program funds to save their businesses. How could have so many Dealer Principals accepted Paycheck Protection Program funds if they were making data-driven decisions? Because they could not predict their next paycheck. Predicting The Next Paycheck is a three-part podcast miniseries assessing the behaviors of Car Dealers and their data-inspired decisions. Featured in this miniseries are business executives who operate in the automotive data science space. ********** This podcast mini series is brought to you by automotiveMastermind.automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company's sales and marketing platform, called Mastermind, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Mastermind generates success in dealership's loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. Visit automotivemastermind.com to learn more. ********** Credits Executive Producer, Dennis Wisco | Instagram @wisco_dennis Theme Music and Sound Design, Chris Skipper | Instagram @skippermusic Editor, Stephen Fogel Contributors, Rana Akaya-Meier and Nikki Little Featured Guests (in order)Elizabeth Kalaj, automotiveMastermindMike Spadafore, FordIan Grace, automotiveMastermindMichael Moses, automotiveMastermind Featured Songs/ArtistsAnnihilator by Charles Ross RyanSolace by Benjamin Mark TatlowBionic by Ofir GruberMorning Sunbeams by Yehezkal RazNight Chase by Rax BurgCome True by Aviv MeshulamOscillating Form by Charles Ross RyanAnthem of a Quirky Hipster by Sean Fischer **********

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a completely non-data-driven decision. Eighty-eight percent of all car dealerships accepted Paycheck Protection Program funds to save their businesses. How could have so many Dealer Principals accepted Paycheck Protection Program funds if they were making data-driven decisions? Because they could not predict their next paycheck. Predicting The Next Paycheck is a three-part podcast miniseries assessing the behaviors of Car Dealers and their data-inspired decisions. Featured in this miniseries are business executives who operate in the automotive data science space. ********** This podcast mini series is brought to you by automotiveMastermind.automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company's sales and marketing platform, called Mastermind, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Mastermind generates success in dealership's loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. Visit automotivemastermind.com to learn more. ********** Credits Executive Producer, Dennis Wisco | Instagram @wisco_dennis Theme Music and Sound Design, Chris Skipper | Instagram @skippermusic Editor, Stephen Fogel Contributors, Rana Akaya-Meier and Nikki Little Featured Guests (in order)Elizabeth Kalaj, automotiveMastermindMike Spadafore, FordIan Grace, automotiveMastermindMichael Moses, automotiveMastermind Featured Songs/ArtistsAnnihilator by Charles Ross RyanSolace by Benjamin Mark TatlowBionic by Ofir GruberMorning Sunbeams by Yehezkal RazNight Chase by Rax BurgCome True by Aviv MeshulamOscillating Form by Charles Ross RyanAnthem of a Quirky Hipster by Sean Fischer **********

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a completely non-data-driven decision. Eighty-eight percent of all car dealerships accepted Paycheck Protection Program funds to save their businesses. How could have so many Dealer Principals accepted Paycheck Protection Program funds if they were making data-driven decisions? Because they could not predict their next paycheck. Predicting The Next Paycheck is a three-part podcast miniseries assessing the behaviors of Car Dealers and their data-inspired decisions. Featured in this miniseries are business executives who operate in the automotive data science space. ********** This podcast mini series is brought to you by automotiveMastermind.automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company's sales and marketing platform, called Mastermind, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Mastermind generates success in dealership's loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. Visit automotivemastermind.com to learn more. ********** Credits Executive Producer, Dennis Wisco | Instagram @wisco_dennis Theme Music and Sound Design, Chris Skipper | Instagram @skippermusic Editor, Stephen Fogel Contributors, Rana Akaya-Meier and Nikki Little Featured Guests (in order)Elizabeth Kalaj, automotiveMastermindMike Spadafore, FordIan Grace, automotiveMastermindMichael Moses, automotiveMastermind Featured Songs/ArtistsAnnihilator by Charles Ross RyanSolace by Benjamin Mark TatlowBionic by Ofir GruberMorning Sunbeams by Yehezkal RazNight Chase by Rax BurgCome True by Aviv MeshulamOscillating Form by Charles Ross RyanAnthem of a Quirky Hipster by Sean Fischer **********

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a completely non-data-driven decision. Eighty-eight percent of all car dealerships accepted Paycheck Protection Program funds to save their businesses. How could have so many Dealer Principals accepted Paycheck Protection Program funds if they were making data-driven decisions? Because they could not predict their next paycheck. Predicting The Next Paycheck is a three-part podcast miniseries assessing the behaviors of Car Dealers and their data-inspired decisions. Featured in this miniseries are business executives who operate in the automotive data science space. ********** This podcast mini series is brought to you by automotiveMastermind.automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company's sales and marketing platform, called Mastermind, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Mastermind generates success in dealership's loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. Visit automotivemastermind.com to learn more. ********** Credits Executive Producer, Dennis Wisco | Instagram @wisco_dennis Theme Music and Sound Design, Chris Skipper | Instagram @skippermusic Editor, Stephen Fogel Contributors, Rana Akaya-Meier and Nikki Little Featured Guests (in order)Elizabeth Kalaj, automotiveMastermindMike Spadafore, FordIan Grace, automotiveMastermindMichael Moses, automotiveMastermind Featured Songs/ArtistsAnnihilator by Charles Ross RyanSolace by Benjamin Mark TatlowBionic by Ofir GruberMorning Sunbeams by Yehezkal RazNight Chase by Rax BurgCome True by Aviv MeshulamOscillating Form by Charles Ross RyanAnthem of a Quirky Hipster by Sean Fischer **********

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a completely non-data-driven decision. Eighty-eight percent of all car dealerships accepted Paycheck Protection Program funds to save their businesses. How could have so many Dealer Principals accepted Paycheck Protection Program funds if they were making data-driven decisions? Because they could not predict their next paycheck. Predicting The Next Paycheck is a three-part podcast miniseries assessing the behaviors of Car Dealers and their data-inspired decisions. Featured in this miniseries are business executives who operate in the automotive data science space. ********** This podcast mini series is brought to you by automotiveMastermind.automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company's sales and marketing platform, called Mastermind, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Mastermind generates success in dealership's loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. Visit automotivemastermind.com to learn more. ********** Credits Executive Producer, Dennis Wisco | Instagram @wisco_dennis Theme Music and Sound Design, Chris Skipper | Instagram @skippermusic Editor, Stephen Fogel Contributors, Rana Akaya-Meier and Nikki Little Featured Guests (in order)Elizabeth Kalaj, automotiveMastermindMike Spadafore, FordIan Grace, automotiveMastermindMichael Moses, automotiveMastermind Featured Songs/ArtistsAnnihilator by Charles Ross RyanSolace by Benjamin Mark TatlowBionic by Ofir GruberMorning Sunbeams by Yehezkal RazNight Chase by Rax BurgCome True by Aviv MeshulamOscillating Form by Charles Ross RyanAnthem of a Quirky Hipster by Sean Fischer **********

Mini Series Description Prior to the pandemic, Car Dealer Principals had adopted the behavior and language of using data to make decisions. At conference after conference, many Dealer Principals spoke of their successes that were due to making data-driven decisions. In making data-driven decisions, Dealer Principals were supposedly letting the data drive their decisions to achieve better predictability over their business outcomes. As businesses were coming out of the stay-at-home orders, car dealers had a rude awakening. The sales side of their operations was deemed non-essential. State and national dealer organizations scrambled to communicate with elected officials to allow car dealers to resume selling cars. The patience of dealers and the work of dealer organizations paid off. Just a short time later, the issue was resolved, and dealers could sell cars again. As the dust settled for Dealer Principals, who resumed operations safely with social distancing and home deliveries, most of these dealers made a completely non-data-driven decision. Eighty-eight percent of all car dealerships accepted Paycheck Protection Program funds to save their businesses. How could have so many Dealer Principals accepted Paycheck Protection Program funds if they were making data-driven decisions? Because they could not predict their next paycheck. Predicting The Next Paycheck is a three-part podcast miniseries assessing the behaviors of Car Dealers and their data-inspired decisions. Featured in this miniseries are business executives who operate in the automotive data science space. ********** This podcast mini series is brought to you by automotiveMastermind.automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. The company's sales and marketing platform, called Mastermind, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Mastermind generates success in dealership's loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services. Visit automotivemastermind.com to learn more. ********** Credits Executive Producer, Dennis Wisco | Instagram @wisco_dennis Theme Music and Sound Design, Chris Skipper | Instagram @skippermusic Editor, Stephen Fogel Contributors, Rana Akaya-Meier and Nikki Little Featured Guests (in order)Elizabeth Kalaj, automotiveMastermindMike Spadafore, FordIan Grace, automotiveMastermindMichael Moses, automotiveMastermind Featured Songs/ArtistsAnnihilator by Charles Ross RyanSolace by Benjamin Mark TatlowBionic by Ofir GruberMorning Sunbeams by Yehezkal RazNight Chase by Rax BurgCome True by Aviv MeshulamOscillating Form by Charles Ross RyanAnthem of a Quirky Hipster by Sean Fischer **********

The pandemic has altered everything every human on earth has ever known. Businesses shut down, millions of people lost their jobs, and it seemed that everything went into a standstill when Covid-19 plagued the planet. However, business owners found a way to maintain their presence. The world has thoroughly transitioned to relying on social media and internet accessibility since the pandemic started. Dealerships had to stay afloat during a time of chip shortages, and an inventory crisis. While some dealerships fell behind the new normal curve, others  were able to dominate the unfortunate circumstances and create advantageous opportunities! The Millionaire Car Salesman Podcast Presents: GM of the #1 BMW Dealership in the U.S for Increasing Customer Pay by 300% During the Global Pandemic: Mike Udell  Here at the Millionaire Car Salesman Podcast, improvement in success and wealth is what drives the motivation for our hosts and guests. This week, Sean V. Bradley had the pleasure to meet with Mike Udell, the GM for BMW of Bakersfield. Udell was able to bring his dealership to be recognized nationally, and with that, offers useful tips that Dealer Principals and General Managers should watch out for 5 key things within their dealership. About Mike Udell  Mike Udell is an expert within the automotive industry with 44 years of experience. He began selling cars in 1977, and spent 34 years as a GM. Mike Udell has won four President's Awards during his tenure at Lexus, and Toyota. His professional fluency has furthered his dealership to new heights when BMW of Backersfield was ranked #1 in America for increasing customer pay by 300% during the heart of the pandemic. GM Responsibility Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By:  VinCue: In addition to being built by dealers for dealers, VinCue is an All-In-One Digital Platform.  At the end of the day, it can help your Dealership! AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars. Dealer eProcess: Specializing in responsive websites.  Without a doubt, DealereProcess.com is the auto industry's leading custom website provider. CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

Dealerships tend to spend tens of thousands of dollars on their advertising and marketing strategies per month, yet utilize that budget on antiquated avenues to reach more consumers. What if we told you that you could cut that marketing spend up to 50%, and still sell the same amount, if not more? By investing in your second largest expenditure (advertising and marketing) more strategically, you can save up to hundreds of thousands of dollars yearly. Dealer Principals should have a budget that is allocated towards their social media advertising amenities like human resources, organic, and paid advertising. The Millionaire Car Salesman Presents: Get the Most Out of Social Media Tools with Automotive Retail Head of Facebook: Bob Lanham This week's episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams was accompanied by Lauren Robinson, the Digital Marketing Assistant of Dealer Synergy, as a special host. The trio was able to discuss successful advertisement budgeting with the Automotive Retail Head of Facebook, Bob Lanham. This useful conversation revealed what Dealer Principals lack in their dealerships, and what they can do to save time, money, and possibly their business. About Bob Lanham Bob Lanham began his legacy in the automotive industry in 1997 where he worked as a commission only car salesman at Toyota of Sarasota. In a matter of three years at Toyota of Sarasota, Lanham was able to conquer the titles of the F&I Manager and Internet Manager.  With his focus in media marketing and internet sales, Bob Lanham moved on to work at international companies like Microsoft, Yahoo, Hulu, and Shazam. For the past six years, Bob has been able to use his knowledge of the automotive industry as a strong asset to the Facebook team. The head of a multi-billion dollar vertical manages the platform that reaches up to 178 million people daily for automotive industry updates, tips, guidance, and marketing strategies. Social Media Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: VinCue: In addition to being built by dealers for dealers, VinCue is an All-In-One Digital Platform.  At the end of the day, it can help your Dealership! AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars. Dealer eProcess: Specializing in responsive websites.  Without a doubt, DealereProcess.com is the auto industry's leading custom website provider. CarNow: Sell more cars now!  Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.

In this quick tip, Jasen Rice from Lotpop, Inc goes over why your dealership has to run top down to succeed Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car, but most managers are so busy with their physical lot that whats going on online with their vehicles gets over looked. Lotpop will help consult you with your used car operation and manage/monitor all the right processes that it takes to be a successful used car dealership.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.

The Autotainment Network (AN) is for Dealer Principals, Executive Management, GM’s, GSM’s, Sales, Front end, Service, Back End, Vendors, and ALL things AUTOMOTIVE! This network is for everyone who wants to control where they get their automotive news and solutions.   AN is for those that refuse to be spectators and demand to be in control of the content they receive, understanding that the outcomes we receive are based largely on what we do and do not consume.