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Rachel Catanach is Senior Partner and General Manager of FleishmanHillard's New York operations, responsible for people development, cultivating existing client relationships, and securing new business. She has held this position since November 2021. She also spearheads the firm's Global Executive Advisory initiative. A New Zealand native, Rachel started her communications career as a business journalist and at in-house public relations positions before stints at Sweeney Vesty Limited in New Zealand, and then Waggener Edstrom, as General Manager of their Hong Kong operations. In July 2007, she joined FleishmanHillard Hong Kong as General Manager and in 2016 was promoted to President of FleishmanHillard's Greater China operations, responsible for growing the firm's presence and reputation in this highly dynamic market. Rachel is a strong advocate for the PR industry and a regular commentator on industry issues and trends. She has presented at Summer Davos in Dalian, moderated on the main stage at the Cannes Festival of Creativity, and was a key writer and contributor to The Page Society's most recent thought leadership report, Beyond Communication: CCO Leadership in Navigating New Complexity. She has received many awards and in 2024 was recognized by PR Week as a Woman of Distinction.
Send us a textSummary: In this episode of the PIO podcast, host Robert Tornabene interviews Dawn Small, the strategic communications manager for Aurora Fire Rescue. Dawn shares her journey from public relations agencies to the fire service, highlighting her experiences and the changes she aims to implement in communications. The conversation delves into the importance of community engagement, the role of social media, and the daily responsibilities of a PIO in a busy fire department. Dawn emphasizes the need for strategic planning and collaboration with media to communicate safety messages and improve public education effectively. In this conversation, Robert Tornabene and Dawn Small discuss the importance of strategic communication planning, particularly in the context of public safety and fire departments. They explore how engaging with firefighters can enhance communication effectiveness, the role of AI in streamlining communication efforts, and the significance of having a cohesive plan that aligns with leadership. The discussion also touches on personal insights and rapid-fire questions that reveal more about Dawn's perspectives and experiences.Dawn's BIO: With nearly three decades of broad-based communications expertise spanning the public and private sectors, Dawn Small serves as strategic communications manager for Aurora Fire Rescue, an all-hazards fire department with 17 fire stations and nearly 500 firefighters/paramedics serving the city of Aurora, Colo.Dawn leads the Public Information Office for AFR, overseeing internal and external communications, emergency communications, media relations, and community engagement for the department. During the first decade of her career, Dawn cut her teeth in communications at international public relations firms such as Fleishman-Hillard and Weber Shandwick Worldwide. She managed and implemented public relations programs for various public and corporate affairs clients. While working with public-sector agencies such as the City of Los Angeles, Los Angeles Office of International Trade, and Los Angeles World Airports, she became exposed to the sense of fulfillment that comes with strengthening the community and impacting individual lives through public education, community relations, and effective communications outreach.After spending the next decade of her career in global external communications, internal communications, and content marketing leadership roles for Arrow Electronics Inc., a Fortune 150 technology firm, and full-stack technology solutions provider Flexential, she felt the call to shift back to the public sector. She led communications and marketing for the Colorado Retirement Association, a quasi-governmental organization providing retirement plans for Colorado city and county employees, followed by two years as a communications strategist for the City of Centennial, Colo., before joining AFR. Dawn holds a bachelor's degree in Mass Communication from the University of South Dakota and Advanced Public Information Officer certification from the Federal Emergency Management Association.Dawn Smalls LinkedInSupport the showOur premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.
Hugh Taggart talks about his first year as FleishmanHillard's UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast.FleishmanHillard's UK CEO Hugh Taggart, previously Edelman's co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Taggart discusses his first year at FleishmanHillard with PRWeek UK news editor Siobhan Holt and senior reporter Evie Barrett. He speaks about the challenges, including what changes he has made at the agency. He also discusses his time at Edelman and his views on the differences between the two PR firms. In December, it was announced that FleishmanHillard's parent company Omnicom is set to acquire Interpublic, the holding company that owns Weber Shandwick and Golin. Taggart gives an update on the Omnicom-IPG deal and shares his thoughts on the merger. New business is also examined, and the UK chief executive discusses agency/client relationships and the market in 2025. In addition, Taggart gives his advice to corporate communications professionals on how to handle the current geopolitical situations and roll-backs on DEI. He also shares his views on AI and the opportunities, and industry predictions for 2025. Hosted on Acast. See acast.com/privacy for more information.
Danielle Paige is the Chief Marketing and Growth Officer at Nixon Peabody LLP, an American Lawyer top-100 law firm with 16 offices worldwide. Danielle leads the firm's brand strategy, utilizing marketing automation and data-driven insights to enhance client engagement and drive growth. With over 20 years of executive experience in marketing, she has held leadership roles at major communication agencies, like MSLGroup and FleishmanHillard. An award-winning marketing executive, Danielle is a former member of Fast Company Executive Board and an OnCon Icon Awards 2024 Top 10 Marketer. In this episode… Marketing in the legal industry often carries a reputation for being rigid and uninspiring, leaving many marketers questioning how to create meaningful impact in such a highly regulated field. How can marketing leaders in professional services break free from traditional constraints and position their firms for strategic growth while keeping client trust at the forefront? Seasoned marketing executive Danielle Paige maintains that legal marketing is more dynamic than ever. She emphasizes the importance of aligning marketing efforts with a firm's strategic goals, treating marketing as an investment rather than an expense. She highlights actionable strategies, such as leveraging AI to enhance client engagement, building brand value through thought leadership, and creating tailored client experiences to strengthen relationships — all while maintaining agility and fresh perspectives year-over-year. By breaking industry norms, you can drive growth and innovation in your organization. In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, about innovative legal marketing strategies. Danielle discusses the shift from traditional marketing to strategic growth initiatives, the power of AI in client engagement, and the importance of aligning marketing spend with business goals. Tune in to learn how legal marketing can drive measurable success and build lasting client relationships.
FleishmanHillard's head of digital reputation for EMEA, Peter Wilson, joins Maja Pawinska Sims in the Markettiers studio to talk about the emergence of AI agents and the impact that automated processes, reports and analysis 'with the human in the loop' could have on many areas of PR practice, including public affairs and policy monitoring, and getting the balance right between off-the-shelf AI and developing and investing in proprietary tools. Wilson also outlines new corporate affairs thought leadership from the agency, and discusses how corporate leaders and communicators can navigate the second Trump era and the growing threat of strategic disinformation. Corporate Affairs Trends 2025
Sonia Mehrotra, Head of Brand Affairs bei FleishmanHillard, und Felix Kupferer, Media Relations Specialist bei der Boston Consulting Group, sprechen mit GPRA Young Professional Hendrik Stamm von Edelman über B2B- und B2C-Kommunikation.
What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look.The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include Ketchum, FleishmanHillard, Porter Novelli and Portland.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor John Harrington, Lanuti gives her impression of the furore caused by the emergence of Deepseek, the Chinese company behind the new AI chatbot R1.President Trump described the emergence of DeepSeek, which is said to be built for a fraction of the cost of its AI rivals, as a ‘wake-up call' for the US tech industry. DeepSeek shocked the financial markets and wiped billions off the share prices of US tech giants in late January as it became the most downloaded free app in the US in just a week.However, concerns remain about the distribution of mis- and disinformation via DeepSeek, and about censorship. Cybersecurity firm Wiz has also said a security breach had exposed one million users of the technology.Lanuti discusses the advantages and disadvantages of DeepSeek and expresses misgivings about how it could be used to spread false information.More generally, she discusses OPRG's AI strategy and whether the PR industry in general is doing enough to keep up to speed with the fast-moving technology.Lanuti also gives her predictions for AI for the year ahead - with one quirky prediction provided by her AI agent. Hosted on Acast. See acast.com/privacy for more information.
On this week's episode presented by Busey Bank, I am joined by Ruth Kim, a powerhouse leader with decades of experience at Fleishman-Hillard, where she served as General Counsel, Senior Vice President, and Senior Partner. Ruth played a pivotal role in shaping the culture and strategy at one of the world's leading communications agencies. Now, in what she calls "Ruth 2.0," she's redefining retirement (or rewirement) as an amplifier, connector, and advisor to businesses and nonprofits. Through her work—and her signature hashtag #RuthUnleashed—Ruth is helping organizations thrive while staying true to their purpose. We'll take a deep dive into Ruth's career, exploring the lessons she learned at Fleishman-Hillard, her approach to leadership and growth, and how she's channeling her expertise into her current mission of empowering others. Let's roll… #leadership #rewirement #retirement #amplifier #connector
Die GPRA Young Professionals Lisa Kiefer, Account Supervisor, Corporate Communications bei FleishmanHillard, Leonie Bär, Senior Paid Media Executive bei Edelmann und Lena Wiegand, Senior Account Manager bei der Fink & Fuchs AG, sprechen in dieser Spezialfolge über das Jahr 2024 und geben einen Ausblich auf 2025.
PRWeek's weekly Beyond the Noise podcast looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser below or on your favourite platform.The industry was shaken this week by news that Omnicom is set to buy its holding company rival to create the world's biggest marketing communications group, with a combined revenue of $25.6bn.PRWeek journalists Danny Rogers, Siobhan Holt and Evie Barrett discuss their initial reactions to the news, which could have huge implications for some of the world's biggest PR agencies. Omnicom's stable includes FleishmanHillard, Ketchum and Porter Novelli, while IPG owns The Weber Shandwick Collective, Golin and several more.The trio discuss the likely main reasons for the merger, and what it could mean for the PR agencies. Are we likely to see mergers of existing Omnicom/IPG shops, or even sell-offs of some of the PR assets?Separately, the team take a close look at the PRWeek UK Communicators of the Year list for 2024 - the winner was announced this week as Sir Alan Bates, the Post Office campaigner.They discuss the process of choosing the UK's best communicators and pick out some of their favourite people on the list. Hosted on Acast. See acast.com/privacy for more information.
Tara Reid has been CEO of Havas Formula since 2023, leading the firm that is part of the Havas network. She talks about the agency's work, and discusses the biggest marketing and communications story of the year: the 2024 presidential election and Donald Trump's return to the White House. Plus, industry news such as PRSA's CEO stepping down and major people moves at Takeda, FleishmanHillard and PRWeek's parent company, Haymarket Media. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
FleishmanHillard leaving downtown with Antonio French: McGraw Show 10 - 15 - 24 by
In the first hour of "The Chris and Amy Show," the hosts kick off with the Top 3 stories, highlighting the Chesterfield Mall demolition. They discuss the mall's response and welcome Michael Killian, General Manager of The Darkness haunted house in Soulard, who shares insights on the seasonal attraction. Stuart McMillian, KMOX reporter, provides an update on the Chesterfield Mall demolition and its impact on the community. The hour also features an election discussion as the hosts remind listeners that we are just three weeks out from the polls. Bernie Miklasz, KMOX Sports contributor, joins in-studio to analyze the MLB Postseason and preview the Blues' home opener against the Minnesota Wild at 6:30 PM, followed by a segment on football picks. In the second hour, Elisabeth Meinecke, Senior Editor for Cardinals Magazine, dives into the cover story featuring Ozzie Smith and Masyn Winn, discussing their shared passion for baseball and the evolution of the shortstop position. The conversation continues with news on FleishmanHillard's departure from St. Louis after 70 years. The hour wraps up with Jared Boyd, Chief of Staff for Mayor Tishaura Jones, discussing the ongoing temporary fencing around City Hall and the park, which has been in place for nearly a year. He addresses the city's evaluation of the situation and plans for beautification efforts and outreach to assist those in need.
Mike Ferguson in the Morning 10-15-24 (6:05am) Christine Chen Zinner, the Senior Consumer Financial Justice Policy Counsel at Americans For Financial Reform, talks about invalidating your fundamental rights. Can ordering a pizza actually do that? Check out the story here: https://ourfinancialsecurity.org/2024/10/blog-can-ordering-a-pizza-invalidate-your-fundamental-rights/ (https://ourfinancialsecurity.org/) (6:20am) After decades in downtown St. Louis, global PR firm FleishmanHillard is moving to Clayton. Story here: https://www.firstalert4.com/2024/10/14/fleishmanhillard-moving-st-louis-county/?tbref=hp Mike talks about his trip to Springfield and Joplin, MO, over the weekend. (6:35am) Facemasks are back! NO!! DO NOT COMPLY!! They're back in the San Francisco Bay area as a "pre-emptive" measure in hospitals and health care facilities. Story here: https://www.msn.com/en-us/health/other/mask-mandates-return-for-health-care-facilities-in-deep-blue-state/ar-AA1s9SjN?ocid=BingNewsSerp (6:50am) MORNING NEWS DUMP Panic move!! Harris campaign is reportedly in negotiations with Joe Rogan's people for an appearance on his podcast. That follows Trump working on an appearance with Rogan, and Harris scheduled to do a Fox interview with Bret Baier. Story here: https://nypost.com/2024/10/15/us-news/harris-campaign-in-talks-with-joe-rogan-about-possible-podcast-interview-report/ A fire at an abandoned building on North Broadway, just north of downtown, has forced the closure of the Musial Bridge due to visibility concerns from the smoke. Story here: https://www.firstalert4.com/2024/10/15/musial-bridge-be-closed-up-two-days-due-abandoned-warehouse-fire/ After decades in downtown St. Louis, global PR firm FleishmanHillard is moving to Clayton. Story here: https://www.firstalert4.com/2024/10/14/fleishmanhillard-moving-st-louis-county/?tbref=hp The St. Louis Post-Dispatch is closing down their printing facility in Maryland Heights and outsourcing their print edition to a plant in Columbia, MO, that's owned by Gannett. Story here: https://fox2now.com/news/missouri/st-louis-post-dispatch-to-outsource-local-printing-drop-72-local-jobs/ Transgender ideology is permeating the medical industry and it's being pushed onto children. In many cases, doctors are told to “affirm” a child's gender identity. Story here: https://townhall.com/tipsheet/madelineleesman/2024/10/08/do-no-harm-embargoed-n2645826 Sen. Bill Hagerty (R-TN) joined Kudlow on Fox Business to discuss the National Border Patrol Council endorsing President Trump. He bashed Kamala Harris and Chuck Schumer's deceptive “border bill,” the problems with illegal migrant taxpayer-funded flights, and apartment complexes being overrun by Venezuelan gangs. Story here: https://www.hagerty.senate.gov/press-releases/2024/10/15/icymi-hagerty-joins-kudlow-to-discuss-border-patrol-union-endorsing-trump-harriss-failed-border-policy/ Gov. DeSantis praises local efforts to restore power in Florida. Story here: https://kfoxtv.com/news/nation-world/over-4-million-florida-power-accounts-restored-fastest-ever-done-says-governor-ron-desantis-pasco-county-fuel-florida-disaster-fund Blues home opener is tonight! They host the Minnesota Wild at 6:30pm. NewsTalkSTL website: https://newstalkstl.com/ Rumble: https://rumble.com/c/NewsTalkSTL Twitter/X: https://twitter.com/NewstalkSTL Facebook: https://www.facebook.com/NewsTalkSTL Livestream 24/7: bit.ly/NEWSTALKSTLSTREAMSSee omnystudio.com/listener for privacy information.
Mike Ferguson in the Morning 10-15-24 (8:05am) Latest polls show that the Harris/Walz campaign is losing male voters, especially black men, so their new campaign ad is targeting "Real Men," even though Democrats can't identify what a man or woman might be. We initially thought the ad was from the Babylon Bee. Nope. Insert cringe factor here. Story here: https://www.foxnews.com/politics/cringeworthy-pro-harris-ad-showcasing-male-support-featured-professional-actors (8:20am) MORNING NEWS DUMP Panic move!! Harris campaign is reportedly in negotiations with Joe Rogan's people for an appearance on his podcast. That follows Trump working on an appearance with Rogan, and Harris scheduled to do a Fox interview with Bret Baier. Story here: https://nypost.com/2024/10/15/us-news/harris-campaign-in-talks-with-joe-rogan-about-possible-podcast-interview-report/ A fire at an abandoned building on North Broadway, just north of downtown, has forced the closure of the Musial Bridge due to visibility concerns from the smoke. Story here: https://www.firstalert4.com/2024/10/15/musial-bridge-be-closed-up-two-days-due-abandoned-warehouse-fire/ After decades in downtown St. Louis, global PR firm FleishmanHillard is moving to Clayton. Story here: https://www.firstalert4.com/2024/10/14/fleishmanhillard-moving-st-louis-county/?tbref=hp The St. Louis Post-Dispatch is closing down their printing facility in Maryland Heights and outsourcing their print edition to a plant in Columbia, MO, that's owned by Gannett. Story here: https://fox2now.com/news/missouri/st-louis-post-dispatch-to-outsource-local-printing-drop-72-local-jobs/ Transgender ideology is permeating the medical industry and it's being pushed onto children. In many cases, doctors are told to “affirm” a child's gender identity. Story here: https://townhall.com/tipsheet/madelineleesman/2024/10/08/do-no-harm-embargoed-n2645826 Sen. Bill Hagerty (R-TN) joined Kudlow on Fox Business to discuss the National Border Patrol Council endorsing President Trump. He bashed Kamala Harris and Chuck Schumer's deceptive “border bill,” the problems with illegal migrant taxpayer-funded flights, and apartment complexes being overrun by Venezuelan gangs. Story here: https://www.hagerty.senate.gov/press-releases/2024/10/15/icymi-hagerty-joins-kudlow-to-discuss-border-patrol-union-endorsing-trump-harriss-failed-border-policy/ Gov. DeSantis praises local efforts to restore power in Florida. Story here: https://kfoxtv.com/news/nation-world/over-4-million-florida-power-accounts-restored-fastest-ever-done-says-governor-ron-desantis-pasco-county-fuel-florida-disaster-fund Blues home opener is tonight! They host the Minnesota Wild at 6:30pm. (8:35am) Bill O'Reilly (journalist, author, political commentator, and host of the No Spin News podcast) talks about the life and death issues surrounding Missouri's Amendment 3. Check out Bill's new book "Confronting the Presidents: No Spin Assessments from Washington to Biden" here: https://www.amazon.com/Confronting-Presidents-Assessments-Washington-Biden/dp/125034641X The O'Reilly Update airs weekdays on NewsTalkSTL at 9:05am and 3:42pm. Visit his website here: https://www.billoreilly.com/ (@BillOReilly) (8:50am) Recap of our chat with Bill O'Reilly. NewsTalkSTL website: https://newstalkstl.com/ Rumble: https://rumble.com/c/NewsTalkSTL Twitter/X: https://twitter.com/NewstalkSTL Facebook: https://www.facebook.com/NewsTalkSTL Livestream 24/7: bit.ly/NEWSTALKSTLSTREAMSSee omnystudio.com/listener for privacy information.
Mike Ferguson in the Morning 10-15-24 (7:05am) Mary Catherine Martin, Senior Counsel at the Thomas More Society, talks about the intentionally obscure text of Missouri's Amendment 3. More than simply ending Missouri's abortion ban, Amendment 3 sets up Missouri for a dangerous future. Voters need to clearly understand the extremes to which this ballot proposal will take the state, both now and in the future. She's the attorney who took on Amendment 3 in the Missouri Supreme Court. Amendment 3 will legalize, protect, and fund abortions in all 9 months of pregnancy. But Amendment 3 is much broader than abortion. Amendment 3 creates a new "super-right" to "reproductive freedom." This new right is HIGHER than any other right, higher than the right to abortion under Roe v. Wade - higher than speech, religion, due process, or parents' rights. Check out Mary Catherine's "Decoding Missouri Amendment 3: A Guide to Understanding the Language of Missouri's Amendment 3 Ballot Initiative" here: https://www.thomasmoresociety.org/news/decoding-missouri-amendment-3 Here is the voters' guide that decodes the language of Amendment 3 to help inform you on how to rightly interpret it: https://cdn.prod.website-files.com/63d954d4e4ad424df7819d46/670e7ab814e5634cc880324c_Decoding%20MO%20Amendment%203.pdf (https://www.thomasmoresociety.org/) (https://www.thomasmoresociety.org/attorneys/mary-catherine-martin) (7:20am) Goodbye to Chesterfield Mall today. Story here: https://www.ksdk.com/article/news/local/business-journal/last-look-inside-chesterfield-mall-demolition/63-a8a8f5a3-6ac8-4bf0-a8ed-03545056f138 After decades in downtown St. Louis, global PR firm FleishmanHillard is moving to Clayton. Story here: https://www.firstalert4.com/2024/10/14/fleishmanhillard-moving-st-louis-county/?tbref=hp (7:35am) Kamala Harris now says she's got a 5-point plan for Black men as polls show many of them are leaving the Democrat Party. Story here: https://thehill.com/homenews/campaign/4931537-harris-economic-agenda-black-men/ (7:50am) More on the oddball Kamala "Real Men" ad and also on the proliferation of big Halloween decorations. NewsTalkSTL website: https://newstalkstl.com/ Rumble: https://rumble.com/c/NewsTalkSTL Twitter/X: https://twitter.com/NewstalkSTL Facebook: https://www.facebook.com/NewsTalkSTL Livestream 24/7: bit.ly/NEWSTALKSTLSTREAMSSee omnystudio.com/listener for privacy information.
Why are the roles of ‘hack and flack' so interchangeable? PRWeek UK's latest podcast takes a close look.This week's Beyond the Noise episode features Ali Lyon, a comms professional formerly at FleishmanHillard who is now a reporter at CityAM, and Genelle Aldred, a broadcast journalist who has worked for the BBC, ITV, ITN, and Sky. Her comms career includes senior roles at Hill & Knowlton. She is now a comms trainer and strategic media advisor with her own firm, Genelle Aldred Communications. Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK news editor Siobhan Holt, Lyon and Aldred discuss how they both started in their respective careers in journalism and PR, and why they switched into or out of the communications industry.The pair identify the biggest challenges in communications and journalism; and look at key issues including training, media relations and client management.Lyon and Aldred explain what makes comms and journalism compatible industries and whether it's easier to move from a role in PR into journalism, or the other way round. The pair also offer their top tips to PR professionals. Hosted on Acast. See acast.com/privacy for more information.
The latest guest on The PR Week podcast is none other than Chris Foster, CEO of Omnicom Public Relations Group, the network that contains agencies including Ketchum, FleishmanHillard and Porter Novelli. He talks about how his company sees hot-button issues such as AI, broader market conditions, competing with private equity and other issues. Plus the biggest marketing and communications news of the week, including PRWeek's special report on AI, Amazon calling office workers back in five days a week and Acceleration's PE-backed acquisition of DKC. And stick around for a preview of this week's AI Deciphered conference and the upcoming PRDecoded and PRWeek Healthcare Awards. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Carolina FB began its training camp with the season on the horizon (6:04)UNC launched its new consolidated NIL effort...CarolinaNIL (25:21)JJ Carter, the Chief Operating Officer for FleishmanHillard, joins to talk his time at Carolina, the power of brand and more (32:48)Plus: IDEWT (x2) (1:10:00), HCYJT (1:16:56), has any movie franchise stopped at the right time (1:22:09) & Carolina/Duke online dating (1:29:03)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Can: Diversity Collective is transforming the advertising, marketing, creative and communications fields into radically inclusive spaces by providing access and opportunities for people of color and underrepresented communities to industries and global events where they have traditionally been excluded. Adrianne C. Smith, Chief Diversity and Inclusion Officer at FleishmanHillard and Founder of the Can: Diversity Collective, sheds light on her organization's impactful initiatives and explains how human connection plays a role in advancing DE&I forward. Adrianne discusses how communicators can create a safe space to discuss ideas and ask questions along with the importance of understanding DE&I on a global level. Connect with Adrianne on LinkedIn: https://www.linkedin.com/in/adriannecsmith/ Visit the Can: Diversity Collective Website: https://cannesdiversitycollective.com/ Follow Can: Diversity Collective on Instagram: https://www.instagram.com/cannesdiversitycollective/
Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity!Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people.Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers.Reports mentioned in the episode are available here: https://www.nonfiction.co/reportsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
John Armato is a Senior Partner and Creative Strategist for Fleishman Hillard, a Global PR and Marketing Agency. John was a percussionist in his high school band and over 40 years later, music is still a vital part of his life. In addition to his professional career, John still performs, has recorded and produced his own album, "The Drummer Loves Ballads" and has a jazz radio show, "The A List with John Armato" that can be found at: https://easyjazzradio.com/the-a-list-with-john-armato/
The 2024 Sustainability Regulation Outlook report is now live! It covers the key implications of sustainability related regulations across financial services and non-financial services. The report contains key insights on pivotal topics with crucial consequences for financial services and the real economy such as decarbonisation, greenwashing, sustainability reporting and circularity. In this episode, Isha Gupta from the EMEA Centre for Regulatory Strategy is joined by authors of the report and senior managers in Deloitte's Sustainability Regulation Hub, Magda Puzniak-Holford and Ramon Bravo Gonzalez to discuss what firms should be focusing on to prepare for the deluge of sustainability related regulations. The trio are privileged to be joined by Jane Gimber, Head of Sustainability from Fleishman Hillard a consulting firm based in Brussels, who provides key insights on the impact that the upcoming European Parliamentary elections will have on all of this.
Amy Myrdal Miller, is an award-winning dietitian, farmer's daughter, public speaker, author, and president of Farmer's Daughter Consulting, an agriculture, food, and culinary communications firm founded in 2014. During her 27-year career, Amy has worked for Fleishman Hillard, the Rippe Lifestyle Institute, Dole Food Company, the California Walnut Board & Commission, and The Culinary Institute of America. Today, Amy works with a variety of clients across the food system, including seed companies, grower cooperatives, commodity boards, national brands, campus dining operations, and restaurants. Amy is the co-author of Cooking à la Heart: 500 Easy and Delicious Recipes to Help Make Every Meal Heart Healthy, © 2023 Linda Hachfeld and Amy Myrdal Miller, published by The Experiment. Cooking à la Heart is about the joyful, mindful pursuit of great food, enjoyed with people you love in settings that relax and inspire you to do more good things for your health. Website: https://www.farmersdaughterconsulting.com/
Welcome to our March 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.Before we start, here is a plug for our latest launch: our new subscription training service for senior folks within agencies' PRmoment Leaders. Do take a look and let us know if you like it.And if you fancy joining us at the PRmoment Awards in either London or Manchester you need to get your tickets quick.Thanks also so much to the PRmoment Podcast sponsors the PRCA.2.30 mins Andrews updates us on this month's PR Pitch winsPukka Organic Herbal teas appoint Grayling.Global Brands (who own VK and Hooch) appoint Prohibition.Pepsi appoint Hope & Glory.Taco Bell appoint EarniesPopeyes appoint The Romans.Pizza Express appoint Pretty GreenCook appoint Don't Cry Wolf.Carlsberg Group appoint Richmond & Towers for a global PR and social media strategy for Brooklyn Brewery brand.National Hockey League appoint Mischief.Casio appoint Kingdom Collective - (Part of Splendid group.)Nobu Hotel appoint W Communications.Franks Hot Sauce appoint Pangolin.18 mins A discussion of the state of the PR new business market at the moment.“It's not a bed of roses for everyone, but there is still business out there.”You have to show resilience and dig deep. ..running an agency is always a bit of a roller coaster. It's often a question of how quickly you come out of the dips. It's not plain sailing. Anyone who runs an agency and tells you it's a piece of cake, I'd call them a liar.”19 mins A round-up and discussion of March's M&A activity.21 mins Ruder Finn acquire Atteline - expanding its Middle East and global footprint.Woodrow has formed a partnership with Paris-based Taddeo to expand both organisations' work across the UK and Europe. Jim Donaldson, the former CEO of Fleishman Hillard, joined Woodrow as non-exec chair in February this year.Stagwell acquire Sidekick. Sidekick launched in 2021 after the merger of experiential agency Kreate and content agency Many Makers.MHP acquired creative content above-the-line agency La Plage.Havas acquires Wilderness in its second acquisition this year already.
Adrianne C. Smith is the Chief Diversity and Inclusion Officer at FleishmanHillard, one of the world's leading communications and marketing agencies. She helps drive the organization's mission to become the most inclusive agency in the world. Adrianne is also the Founder and Visionary of the Can: Diversity Collective, a nonprofit created to give access and exposure to young adults of color and underrepresented communities to global thought leadership conferences in communications, advertising, marketing, creativity, economics, innovation and technology.In 2018, she launched a program where rising stars in the advertising and creative industry got the opportunity to attend and participate in the Cannes Lions International Festival of Creativity.In 2019, Adrianne launched the first-ever DE&I activation at Cannes called “Inkwell Beach,” named as a tribute to the historic beach in Martha's Vineyard, which was a place of solace for Black people during segregation. By 2023, what started six years ago – as a small group of young professionals has grown into a cohort of more than two dozen young people from five continents. In 2023, Adrianne was named ADCOLOR's DEI Executive of the Year.She joins on Hypewomen Podcast to talk about her mission and how she inspires inclusion. Support the show
February is American Heart Month and eating a balanced diet is one of the best ways to keep our heart healthy. On this episode of A SENSe of Wellness podcast, host, Susan Greeley and Cooking a la Heart co-author, Amy Myrdal Muller, MS, RDN, talk about bringing ease and joy into your diet and the importance of what we put into our bodies for our overall hearth health. More about Amy Myrdal Miller, MS, RDN: Amy Myrdal Miller, is an award-winning dietitian, farmer's daughter, public speaker, author, and president of Farmer's Daughter Consulting, an agriculture, food, and culinary communications firm founded in 2014. During her 27-year career, Amy has worked for Fleishman Hillard, the Rippe Lifestyle Institute, Dole Food Company, the California Walnut Board & Commission, and The Culinary Institute of America. Today, Amy works with a variety of clients across the food system, including seed companies, grower cooperatives, commodity boards, national brands, campus dining operations, and restaurants. Amy is the co-author of Cooking à la Heart: 500 Easy and Delicious Recipes to Help Make Every Meal Heart Healthy, © 2023 Linda Hachfeld and Amy Myrdal Miller, published by The Experiment. Cooking à la Heart is about the joyful, mindful pursuit of great food, enjoyed with people you love in settings that relax and inspire you to do more good things for your health.
Adrianne C. Smith is SVP/Senior Partner and Chief Diversity and Inclusion Officer at FleishmanHillard. Prior to joining FleishmanHillard, Adrianne was named the first Global Director of Inclusion and Diversity at WPP. Adrianne is also the Founder and Visionary of the Can: Diversity Collective, a non-profit organization created to provide access and exposure to young adults of color and under-represented communities to global thought leadership conferences on advertising, marketing, creativity, economics, innovation and technology. In 2018, she launched the first iteration of the Diversity Collective, the Cannes Can: Diversity Collective (CC:DC) (http://www.cannesdiversitycollective.com/) which provides rising stars in the advertising and creative industry the opportunity to attend and participate in the Cannes Lions International Festival of Creativity. In 2019, she made history by creating the first stand-alone Diversity, Equity and Inclusion Beach in the festival's 66 years of existence and named it Inkwell Beach – Cannes (http://www.inkwellbeachcannes.com/) after the historic beach on Martha's Vineyard. In January 2024, she launched the Davos Can: Diversity Collective's – Inkwell Beach – Davos during the World Economic Forum., making history again by building the first activation committed to conversations on the global impact of diversity, equity and inclusion. Adrianne is on the Advisory Board of the Reykjavik Global Forum and has been recognized as an Outstanding Mentor by the Diversity Action Alliance, a Game Changer in the Quantum Leap category during the She Runs It Game Changers Awards and the 2023 ADCOLOR DEI Executive of the Year.
Kristen has been involved with The Funding Network Australia since its inception, first working with co-founder Lisa Cotton on the initial pilot events in 2013 and later serving on the Sydney Leadership Council before becoming CEO in July 2022. Previously Kristen was TFN's General Manager and has been responsible for driving day-to-day operations, developing TFN's technology roadmap, enhancing TFN's event delivery model and building strong relationships with clients, partners and supporters. Kristen has extensive experience across marketing, stakeholder engagement and communications in the US and Australia and held leadership positions in both the corporate and non-profit sectors. Kristen is a former Senior Vice President & Partner with Fleishman Hillard in San Francisco, where her clients included Visa, Netflix and Dell, and has held senior marketing and communications roles at Compass Group Australia and Good Guys Inc. She is also a certified leadership coach TFN Website - https://www.thefundingnetwork.com.au/ Find Kristen on LinkedIn https://www.linkedin.com/in/kristenmlark/
Kendra Bracken-Ferguson has been guided by her mantra, “carpe diem”, throughout her life. A brand building expert and digital media pioneer, Kendra served as Vice President of Digital at Fleishman Hillard and the first Director of Digital Media at Ralph Lauren. In 2010, she co-founded Digital Brand Architects which forever changed the landscape of digital marketing. Now, she is the founder and CEO of BrainTrust, a conglomerate including an award-winning, global marketing agency, BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness companies and the adjacent BrainTrust Fund I. In this episode of Claim Your Confidence, we talk about how Kendra got her start in the world of PR and brand marketing, what inspired her to found BrainTrust, and the importance of seizing the day. Don't miss this interview where we discuss:Kendra's first job at Fleishman Hillard, the PR and marketing projects she worked on, and what those experiences taught her early on in her careerWhat it means to be an entrepreneur or an “intrapreneur” How she recognized the potential of marketing through bloggers in the early days of social media and how she co-founded the first American blogger management company Digital Brand Architects The story behind BrainTrust and how Kendra is supporting black founders through BrainTrust Founders Studio and BrainTrust Fund IKendra's life mantra “carpe diem”, the times in her life where she stepped out on faith and followed her instincts, and how seizing the day can allow you to take advantage of life's greatest opportunitiesFind Kendra Bracken-Ferguson:www.kendrabracken-ferguson.comIG: @kendrabrackenfergusonLinkedIn: Kendra Bracken-FergusonFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia Fenet
Kendra Bracken-Ferguson has been guided by her mantra, “carpe diem”, throughout her life. A brand building expert and digital media pioneer, Kendra served as Vice President of Digital at Fleishman Hillard and the first Director of Digital Media at Ralph Lauren. In 2010, she co-founded Digital Brand Architects which forever changed the landscape of digital marketing. Now, she is the founder and CEO of BrainTrust, a conglomerate including an award-winning, global marketing agency, BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness companies and the adjacent BrainTrust Fund I. In this episode of Claim Your Confidence, we talk about how Kendra got her start in the world of PR and brand marketing, what inspired her to found BrainTrust, and the importance of seizing the day. Don't miss this interview where we discuss: Kendra's first job at Fleishman Hillard, the PR and marketing projects she worked on, and what those experiences taught her early on in her career What it means to be an entrepreneur or an “intrapreneur” How she recognized the potential of marketing through bloggers in the early days of social media and how she co-founded the first American blogger management company Digital Brand Architects The story behind BrainTrust and how Kendra is supporting black founders through BrainTrust Founders Studio and BrainTrust Fund I Kendra's life mantra “carpe diem”, the times in her life where she stepped out on faith and followed her instincts, and how seizing the day can allow you to take advantage of life's greatest opportunities Find Kendra Bracken-Ferguson: www.kendrabracken-ferguson.com IG: @kendrabrackenferguson LinkedIn: Kendra Bracken-Ferguson Follow Lydia: www.lydiafenet.com IG: @lydiafenet LinkedIn: Lydia Fenet Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox. Fleishman Hillard is one of the founding agency groups of the modern public relations business. Lyndsay Haywood, who looks after the UK arm of the company is also one of the most successful new business directors around - and she loves her work. In this show, you'll hear how she accidentally discovered public relations, tapped into her sales mojo and rose to the top, all the while lifting up those below and is now one of the best ambassadors for the new business development profession. Topics covered: Interviewing one of the most feared news interviewers Public relations as a career option Dealing with imposter syndrome Mental health and how we should be addressing it The value of a global agency network Why the PRCA's Communications Management Standard accreditation matters The impact of the climate change debate on the sales role Working as influencer Rob Mayhew's agent Using data to make influencer marketing work Is PR a creative business? Lyndsay's favourite campaigns of the year Humans v AI in PR How Fleishman Hillard is continuing to innovate and lead the industry. Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business Lyndsay's LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/ Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/ Norwich City's mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM CALM's “Last Photo' web site: https://www.thecalmzone.net/thelastphoto Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies. About Robyn Eagles Robyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and communications. With 24 years of marketing expertise, Robyn has led Innovation Marketing at Acura and Communications and PR at Honda and Kelly Blue Block, Head of Communications and Marketing at Skyrsye, and lived agency life at Fleishman–Hillard managing various entertainment and technology accounts including Seagate, Mitsubishi, and Sony Entertainment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
Welcome to Media in the Mix, the only podcast produced and hosted by the School of Communication at American University. Join us as we create a safe space to explore topics and communication at the intersection of social justice, tech, innovation & pop culture. Today, we look back at guests Pallavi Kumar and Isis Amusa! On this episode of Media in the Mix, we look back at everything SOC3. SOC3 Provides opportunities to students for hands-on learning while also giving them course credit and compensation. In other words, it's true real-life work experience in the communications world! Pallavi Damani Kumar is a full-time professor in American University's School of Communication and the former Division Director for the Public Communication division. Prior to teaching full time, Kumar gained more than 20 years experience in the public relations industry having worked as a vice president in FleishmanHillard's social marketing practice in Washington, DC, a vice president/account supervisor in Ketchum's healthcare practice in New York as well as associate director of international public relations at Wyeth Pharmaceuticals in Philadelphia. She began her career in environmental communication at Ruder-Finn in Washington, DC. Kumar co-authored the ninth edition of Public Relations Case Studies published by Cengage. Her articles and commentary have appeared in The Washington Post, USA Today and PRWeek. In 2015, she received the Outstanding Service to the University Community from American University. PRWeek named her to the 2017 Global Power Book - a list of the world's most influential PR professionals. She was most recently profiled in a chapter of the book Diverse Voices: Profiles in Leadership published by the PRSA Foundation and Museum of PR. She graduated magna cum laude from American University with a degree in public affairs and public communication. She received her master's degree in public relations/corporate communications from Georgetown University. Isis Amusa is (an SOC Alumna now!) who double-majored in journalism and justice & law. She is a queer Black social justice storyteller working in communications and was the Creative Strategist at SOC3. As a journalist, she has worked to uplift the stories of social justice activists as they ameliorate the threats upon undocumented immigrants' educational attainment and DACA, failing educational supports for incarcerated women, Black professorial exodus and performative antiracism in private white higher education, and most recently, food insecurity among college-aged youth. In her current roles, she communicates on behalf of Black farmers and food justice organizers, organizes for Black food sovereignty and Black land stewardship, and cultivates SOC3's digital face to promote its history, aims, and client projects. Visit https://soc3change.com/ to learn more about this program and how you can get involved! Visit this link to apply for next semester: https://www.american.edu/soc/experiential-learning/storytelling-for-changemaking.cfm Follow SOC3 on social media @soc3change!
Megan Driscoll is the founder, CEO of EvolveMKD - a public relations and social media agency based in New York City. She is a sought-after strategic media and communications professional with over 20 years of experience in aesthetics, dermatology, healthcare, and prestige beauty. Previously, Megan held leadership positions at Behrman Communications, Emanate, Euro RSCG Life PR, Fleishman Hillard and Lippe Taylor. --- Support this podcast: https://podcasters.spotify.com/pod/show/theindustryshow/support
In this episode, Kaitlyn Allen talks with Ling-Ling Nie and Hilary Donnell of Aura, a leading provider of proactive all-in-one digital safety. Ling-Ling is Deputy General Counsel, Chief Compliance & ESG Officer, and Head of Government Affairs. Hilary is Aura's Head of Corporate Social Responsibility & Public Affairs and established the company's efforts to diversify the technology industry and help protect communities especially vulnerable to digital threats. Listen as Kaitlyn, Ling-Ling, and Hilary discuss the unique services that Aura provides as a centralized solution for online safety and the proactive prevention of identity theft and fraud – relating online safety's connection to ESG. Given the correlation between hybrid/work-from-home arrangements and enterprise security breaches, their offerings are even more critical today. As a startup, Aura is proof that a mission-driven company of any size can implement a growth strategy with sustainability in mind. Hilary and Ling-Ling share their work with key organizational stakeholders for alignment on ESG data collection and their commitment to carbon neutrality. As our listeners know, there is no cookie-cutter approach to careers in ESG. Ling-Ling and Hilary share their career trajectories with sound advice on how to create an ESG opportunity with your current organization as opposed to thinking you have to move to another company to pursue this impactful work. More About Ling Ling & Hilary Ling Ling previously served as General Counsel and Vice President for Ethics & Compliance at the Georgia Institute of Technology and as Chief Compliance Officer & Assistant General Counsel at Panasonic Corporation of North America. In 2021, she received the General Counsel award from the Atlanta Business Chronicle and Georgia's Chapter of the Association of Corporate Counsel. In 2019, Ling Ling was selected as a "40 Under 40" honoree by both the Atlanta Business Chronicle and the University of Georgia. She received the Women's Leadership Award from the Georgia Asian Pacific American Bar Association (GAPABA). Ling Ling is a University of Georgia graduate who received her law degree from Washington and Lee University's School of Law – licensed to practice in Georgia and Virginia. Hilary also oversees the Aura Innovation Fund, the company's ethical investment platform for early-stage startups evolving the intelligent safety ecosystem, led by underrepresented individuals in technology or building online safety solutions for especially vulnerable communities. Before Aura, Hilary served as Vice President at national consultancy FleishmanHillard, where she led corporate reputation, CSR, and environmental, social governance (ESG)-related efforts for Fortune 500 companies. Hilary earned her B.A. from American University in Public Communications, Public Policy, & Justice. Subscribe to the ESG Decoded Podcast on your favorite streaming platform, YouTube, and social media so that you're notified of new episodes. Enjoy tuning in!
Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.
I can't believe this is the last episode of Season 16! It's been an amazing season and I'm so happy to close it out with a great episode for all my summer travelers wanting to know how they can save money on converting their currency abroad. Or even if you aren't traveling this summer, if you aspire to be a digital nomad or frequently receive/send money to family or friends internationally, then you'll want to listen up. Brigit Carroll who joins me for this episode is the Policy Lead, North America at Wise, and she's sharing how Wise is changing the game for how we can send, receive and exchange money internationally and effectively normalize borderless banking. Brigit advocates for Wise's mission of instant, convenient, transparent, and eventually free cross-border payments vis-a-vis policymakers in the U.S., Canada, and beyond. Based in Washington, D.C., Brigit joined Wise's policy team in Brussels in 2019, focused on EU policy. Prior to joining Wise, Brigit gained 5+ years' experience in public affairs and advocacy in Brussels, at global communications firm FleishmanHillard and the American Chamber of Commerce to the EU. In this episode, Brigit explains how Wise works, including how it keeps your money safe and makes international transactions easy with lower fees and better exchange rates. She also shares her own story of using Wise before she started working for the company while she lived in Europe and how they are constantly trying to improve and partner with financial institutions to make things easier and better. Thank you so much for listening to another season of the More Money Podcast and thank you to all the amazing guests that came on the show! I'm going to take a much-needed summer break, work on my book and visit my family in Vancouver. So with that, see you in September and enjoy your summer too! For full episode show notes visit: https://jessicamoorhouse.com/373
I'm third-generation in the shoe business. My (maternal) grandfather owned a shoe store in East St. Louis in the 1930s and worked the rest of his career at Brown Shoe Co. in St. Louis in import/export. My father was a traveling shoe salesman for Brown. In 1976, when I was 15, he left Brown to move to Eugene to help start Osaga Shoe Co. as its vice president of apparel. I graduated from South Eugene High School in 1979, and began my first “tour of duty” with the University of Oregon that fall. I was pursuing a degree in mathematics but finding it to be not the career I wanted so I took off a year, which turned into six. During that time I worked for the Eugene Family YMCA and ultimately became its public relations director. I also got married and we decided it was time for me to return to the UO to earn a bachelor's degree in journalism, which I did in 1989. My first job out of college was, ironically, back in St. Louis at public relations agency Fleishman-Hillard, where I was assigned to the Valvoline account. This entailed, among other responsibilities, handling the communications for Joe Amato, a top-fuel drag racer. Joe was really nice, and he actually won the NHRA Top Fuel title in 1990, but doing PR for motorsports didn't exactly thrill me. But my event experience, combined with my communications skills honed at the YMCA and Fleishman-Hillard, made me uniquely qualified for a newly created position within Nike. The first Niketown had opened in Portland in 1990 and a second Niketown in Chicago followed in July 1992. During the next two years, I managed dozens of events in both the Portland and Chicago stores, then added in the grand openings and events at Niketowns Orange County and Atlanta. Working so closely with athletes and Nike Sports Marketing, I realized that Nike needed a sports information department to handle the athletes, their bios and their appearances on behalf of Nike, so I pitched the idea to my boss and was told “go do it.” I put together a proposal to create the Department of Nike Archives, which I dubbed “DNA.” It would feature an historian role to complement what the existing archives department was doing. In other words, we had people capturing the footwear and apparel, but we needed someone to collect the stories behind them. And to take things a step further, to gather proactively the memories and insights of current and former employees and athletes so they'd be preserved and retold to future generations. I was able to get the proposal in front of Phil Knight, who supported it, and in 2005 I became Nike's first corporate historian. I began combing through the existing timelines, annual reports, catalogs, internal newsletters and media clippings to lay out a framework for telling a complete story of Nike. Then I reached out to dozens, and ultimately hundreds, of long-term current and former employees to interview them about their Nike career highlights (and lowlights). In some cases it was to look for further refinement of an existing story (such as how the Swoosh came about) while in other cases it was purely for discovery purposes…sitting down with people and asking them about their contributions to a particular Nike shoe, piece of apparel, ad campaign, etc., and seeing where the conversation led. Over the ensuing years, as I interviewed more and more people, I was able to piece together a much more detailed and nuanced history of Nike, and that in turn enabled me to ask more probing and informed questions in my interviews. And the stories that DNA captured were becoming increasingly sought within the company, especially as early Nike ‘pioneers' retired or, sadly, passed on. DNA became THE resource for Nike's corporate heritage, culture and history. And it remains so today. In 2012, Phil Knight confided in me that he was planning to write a memoir and asked me to help him gather materials from the archive, especially from the earlier years before the company went public in 1980. I spent considerable time pulling together early correspondence, memos and other internal documents, and I gave him a detailed company timeline that I created from scratch (and at that time spanned more than 60 pages). I also sent him transcripts of interviews I had done with several of the earliest Nike employees that I hoped would help spur his own memories. All these materials helped him flesh out the framework and fill in details that ultimately resulted in Shoe Dog in 2016.All production by Cody Maxwell. Artwork by Cody Maxwell. Opening graphic assets by sonorafilms.sharkfyn.com maxwellskitchenpodcast.com
John Saunders, CEO of FleishmanHillard, makes his first appearance on The PR Week podcast after eight years in charge at the Omnicom Group agency — and his debut comes during a week packed full of news. Saunders, whose firm has won back-to-back Outstanding Agency awards at the PRWeek Awards U.S., talks about the state of the industry as well as the biggest marketing and communications news of the week. Topics include: -Pride 2023 and PRWeek's Pride in PR list; -Chris Licht out at CNN after a disastrous profile in The Atlantic; -Brand Entertainment Awards winners; -Big people moves including Corey duBrowa joining BCW and Aaron Radelet leaving Walgreens Boots Alliance; -And Leo Messi coming to the U.S Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Shownotes: One of the best things about hosting my podcast is that I get to spotlight some incredible people from across the world, especially people from previously underrepresented groups and communities. A couple of weeks back I spoke with @Leela Stake, Global Lead FH4Inclusion, Co-Lead True MOSAIC DE&I Practice. Out side of work she is Vice Chair of the Board of Stanford's Haas Centre for Public Service. In the course of our conversation we spoke about her influences, childhood, her identity as a multiracial woman, role models, her current role, the intersectionality between sustainability & equity & inclusion, her journey to leadership, leadership in general, what orgs can do to create equity inspired designs to building inclusive organisations, being an eternal optimist and many other things…….Hearing people's stories of lived experiences and resilience (it is a word I don't like anymore) is humbling, and revealing. The stories we hear teach us, that it may be tough but we all have the power to define who we want to be, rise, reach for the stars and pave the way for those who follow in our wake. Want to hear more, head to the podcast
Welcome to Media in the Mix, the only podcast produced and hosted by the School of Communication at American University. Join us as we create a safe space to explore topics and communication at the intersection of social justice, tech, innovation & pop culture. Today, we welcome guests Pallavi Kumar and Isis Amusa! On this episode of Media in the Mix, we discuss everything SOC3! SOC3 Provides opportunities to students for hands-on learning while also giving them course credit and compensation. In other words, it's true real-life work experience in the communications world! Pallavi Damani Kumar is a full-time professor in American University's School of Communication and the former Division Director for the Public Communication division. Prior to teaching full time, Kumar gained more than 20 years experience in the public relations industry having worked as a vice president in FleishmanHillard's social marketing practice in Washington, DC, a vice president/account supervisor in Ketchum's healthcare practice in New York as well as associate director of international public relations at Wyeth Pharmaceuticals in Philadelphia. She began her career in environmental communication at Ruder-Finn in Washington, DC. Kumar co-authored the ninth edition of Public Relations Case Studies published by Cengage. Her articles and commentary have appeared in The Washington Post, USA Today and PRWeek. In 2015, she received the Outstanding Service to the University Community from American University. PRWeek named her to the 2017 Global Power Book - a list of the world's most influential PR professionals. She was most recently profiled in a chapter of the book Diverse Voices: Profiles in Leadership published by the PRSA Foundation and Museum of PR. She graduated magna cum laude from American University with a degree in public affairs and public communication. She received her master's degree in public relations/corporate communications from Georgetown University. Isis Amusa is a senior at American University double-majoring in journalism and justice & law. She is a queer Black social justice storyteller working in communications at the National Black Food and Justice Alliance and as a Creative Strategist at SOC3. As a journalist, she has worked to uplift the stories of social justice activists as they ameliorate the threats upon undocumented immigrants' educational attainment and DACA, failing educational supports for incarcerated women, Black professorial exodus and performative antiracism in private white higher education, and most recently, food insecurity among college-aged youth. In her current roles, she communicates on behalf of Black farmers and food justice organizers, organizes for Black food sovereignty and Black land stewardship, and cultivates SOC3's digital face to promote its history, aims, and client projects. Applications for SOC3 are now open through April 4th, 2023! Visit this link to apply: https://www.american.edu/soc/experiential-learning/storytelling-for-changemaking.cfm Visit https://soc3change.com/ to learn more about this program and how you can get involved! Follow SOC3 on social media @soc3change!
Stacy Malkan, co-founder and managing editor of U.S. Right to Know, discusses a report she recently co-authored, Merchants of Poison: How Monsanto Sold the World on a Toxic Pesticide (2022) which uncovers astroturfing operations that Monsanto has exacted around the planet to embolden its hold over the agro-chemical industry. Malkan expounds on how Monsanto uses its wealth to saturate its agenda through universities, Nobel laureate scientists, professors, lawyers, and journalists in what she classifies as a “lockstep army.” Discussing California's Proposition 37, a 2012 ballot measure that would have required the labeling of genetically engineered food, Malkan notes how Monsanto threw $45 million in the space of one month in order to saturate media with its propaganda, reversing public support against this measure for which there had previously been 70% public support in favour. Detailing how Monsanto orchestrates its astroturf operations—fake grassroots groups that are intended to look real but which are in reality managed by third-party PR firms to give the veneer of independence—Malkan elaborates how Freedom to Farm was one such operation that emerged in the European Union in the aftermath of the 2015 International Agency for Research on Cancer (IARC) ruling that classified glyphosate as a probable human carcinogen. Malkan fleshes out how how this astroturf operation was the creation of the PR firm FleishmanHillard whereby it employed 90 people across the EU “to recruit or look like or create the impression” that Freedom to Farm was a genuine grassroots effort led by farmers who warned of the “threat to farming” posed by restricting the use of glyphosate, when in fact this was all a massive PR theatre. Get full access to Savage Minds at savageminds.substack.com/subscribe
Welcome to the PRmoment Podcast.Welcome to the latest PRmoment Podcast with me Ben Smith. Today we're catching up with David Hart. David has had over 20 years of experience working in corporate affairs - both in-house at the likes of Coca-Cola and SAB Miller and agency side at Fleishman Hillard and Burson Marsteller (now BCW.)Before Christmas, I saw him posting about the lessons he wished he'd told his younger corporate affairs self and so we invited him onto the show to talk in more detail about his nine lessons of corporate affairs.Before we start do check out our latest free-to-attend webinar The intersection of PR and SEO 2023.Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here is a summary of what David and I discussed:2 mins Why did David decide to write his 9 lessons of corporate affairs?5 mins Lesson 1: Be bold, creative, take risks and help to sell“When done right the power of comms is massive…it surprises me when some organisations don't want to communicate”8.30 mins Lesson 2: Be confident and bring your sixth sense of “perspective” to a crisis11 mins Lesson 3: Make your job sustainable by understating the detail of ESG14.30 mins Lesson 4: Don't just be a story writer“The worst view of any business is the view from the window of the headquarters”“Don't just focus on the leaders…everyone within the business has a story to tell”18 mins Lesson 5: Stop the press release21 mins Lesson 6: Be like Jack Reacher - hope for the best; prepare for the worst!“You're going to have a lot of difficult conversations with a lot of senior people”“It's about making sure the team is prepared (for a crisis)”“There are 2 important pages in any crisis manual…”26 mins Lesson 7: It's an exciting time to work in Corporate Affairs - enjoy it“I'm convinced more corporate affairs and communications professions… will in the future be CEOs - the ability to talk, the ability to engage, the ability to open and to lead discussions around business-critical issues are vitally important to that (the CEO) role“30 mins Lesson 8: Give yourself a break“It (the corporate affairs role) can take over your life”33 mins Lesson 9: Embrace change“You want to be ahead of the innovation curve”
In this week's episode Jess shares her journey into building a healthtech communication agency despite never being entrepreneurial. We delve into her non-conventional route and why her creativity + PR experiences served well for SomX. We discuss the importance of having a value driven approach and why branding it's more than just a logo! Jess shares the difficult first few months after starting SomX, why her confidence comes from other people and why she can ‘turn it on' as a natural introvert. Jessica is co-founder & CXO of SomX, a healthtech and biotech-specific communications group. She is also an editor and regular host for Healthtech Pigeon. Previously an Associate Director at global agency, FleishmanHillard, Jessica has extensive experience across the healthcare ecosystem as well as in consumer health, healthtech, medical devices and pharmaceuticals. Connect with Jess ------------------------------------- Episode Sponsor: Locum's Nest The Locum's Nest app has been revolutionising the way NHS doctors are supported by technology since 2015 and is now wired across all NHS professions. On a mission to remove barriers to workforce mobility across the NHS, Locum's Nest has pioneered the formation of digital collaborative workforce banks across the country, enabling cross-covering of shifts across an ever-growing number of NHS Trusts. Currently the best-rated app for flexible working in the NHS, Locum's Nest is transforming shift work in the NHS into a more inclusive and fulfilling experience by giving healthcare professionals ownership and control of their work life balance. Download the app Now: Apple App Store & Google Play Store Manage your shifts, your rosters and your pay all from one secure place! https://locumsnest.co.uk/healthcare-professionals ------------------------------------- Check out Peerr Peerr gives creators the tools to create and publish content, build an audience and earn money in ONE-CLICK. ✍️ Publish articles or blogs, courses and coaching sessions on one profile
In today's episode, I speak with two powerful leaders, Amber Kizlibash and Jessamyn Sarmiento. They share big decisions they've made in their careers that have guided them to become the highly sought-after and respected leaders they are today. In this episode, you will hear how they approach elevating their careers from different perspectives. Amber is a planner, while Jess is more creative and free-spirited. Both achieved notable success their way! Tune in and be inspired by their courage and commitment to creating an impact in their worlds and the world. Don't miss it! Amber is the Chief Operating Officer of Lennox Park Solutions and has served in numerous leadership roles worldwide. Jessamyn is the Chief Marketing Officer of World Food Program USA. She has extensive experience helping organizations succeed in some of the world's most complex and competitive environments! Tune in and hear how these two leaders approach possibilities with curiosity. That trying is an option because even a 1% chance is a chance, So go for it! Listen or download the episode for later. Guest Bio: Jessamyn Sarmiento Jessamyn Sarmiento has extensive experience in helping organizations succeed in some of the world's most complex and competitive environments. From working for two U.S Presidents to providing strategic consulting to corporate and non-profit CEOs, to launching a successful start-up company, she brings significant global marketing and communications expertise and a passion for “saving and changing lives” to her current role leading World Food Program USA's high-impact, multi-channel marketing, communications, and small donor strategy. Before joining World Food Program USA, Jessamyn was appointed by President Barack Obama to lead communications and public affairs for the U.S. government's arts agency, National Endowment for the Arts, where she led a strategic brand refresh, helped the agency navigate reputational issues and produced the twice Emmy-nominated video series, the United States of Arts. Before that, she served as Senior Vice President and partner at global communications firm Fleishman-Hillard, where she developed and managed a highly successful consumer marketing practice representing government, non-profit and international organizations. Jessamyn briefly left the marketing and communications world to launch a start-up entertainment tech company that competed with global companies to produce, manufacture, and distribute music content and products for independent artists and labels. Earlier in her career, she gained a deep understanding of journalism and the world of media while at National Public Radio (NPR), where she was the Vice President of Communications. In 1994, Jessamyn was appointed by President Bill Clinton to serve in his administration, first at The White House as a Regional Press Secretary and then as Division Chief for media relations at the U.S. Agency for International Development (USAID). Jessamyn has deep experience in national and local politics, and in organizing and executing advocacy campaigns around issues such as economic and health security, voter rights, and civil rights. She campaigned and was elected to represent Maryland's eighth Congressional District at the 1996 Democratic National Convention. Email: jsarmiento@wfpusa.org LinkedIn: https://www.linkedin.com/in/jessamynsarmiento/ Website: www.wfpusa.org Amber Kizlibash Amber serves as the Chief Operating Officer at Lenox Park Solutions. Before her appointment, she lent her wealth of knowledge and experience as a member of the firm's Advisory Board. Amber's role as COO spans the strategic plan, including oversight for client relationship management, cyber security, regulatory compliance, human capital management, and business development. Having received her MBA from the prestigious École des Ponts Business School in France, Amber has served in numerous leadership roles at Société Générale. During her time there, she developed strategies for the firm's top clients and launched strategic initiatives to grow market share and revenues across Alternatives, Solutions, Capital Financing, and Structured Finance businesses. Her illustrious resume includes Global Head of Sales & Client Strategy at Licks-or Lyxor Asset Management at Société Générale's Paris headquarters. Various Executive Management Committees for Société Générale Americas and Lyxor Asset Management. Head of the Financial Institutions Group Americas for Corporate and Investment Banking at Société Générale in New York. Standard Chartered and ABN Amro in Dubai. As a driving force in finance, Amber has twice been recognized in the honor roll of Top 100 Most Influential Women in Financial Services by Financial News. Email: amberkizilbash@gmail.com LinkedIn: https://www.linkedin.com/in/amber-kizilbash/ Website: https://www.lenoxparksolutions.com/ Belinda's Bio: Belinda Pruyne is a sought-after Leadership Advisor, Coach, Consultant, and Keynote speaker. She is a leading authority in guiding global executives, professionals, and small business owners to become today's highly respected leaders. She gained a wealth of expertise in the client services industry as Executive Vice President, Global Director of Creative Management at Grey Advertising, managing 500 people around the globe. With over 25+ years of leadership development experience, she brings industry-wide recognition to the executives and companies she works with. Whether a startup, turnaround, acquisition or global corporation, executives and companies continue to turn to Pruyne for strategic and impactful solutions in a rapidly shifting economy and marketplace. Website: Belindapruyne.com Email Address: hello@belindapruyne.com LinkedIn: https://www.linkedin.com/in/belindapruyne Facebook: https://www.facebook.com/NotableLeadersNetwork.BelindaPruyne/ Twitter: https://twitter.com/belindapruyne?lang=en Instagram: https://www.instagram.com/belindapruyne/
What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
What is public relations' role in achieving health equity? Listen as Melissa discusses diversity and inclusion in the healthcare industry with Senior Vice President at FleishmanHillard and health equity trailblazer, Thomas Bennett.About Thomas:Thomas is an MBA-educated, military veteran with over 20 years of combined experience in Public Relations (PR), Sales, Marketing, Diversity & Inclusion, and Business Development. He has devoted over 14 years of his career working for companies and organizations in the healthcare industry due to his passion and commitment to achieving health equity.Currently, Thomas is Senior Vice President at FleishmanHillard, a global PR agency that was recently named Agency of the Year by PRWeek. Topics covered: - The importance of public relations in healthcare- Introducing health equity- The evolution of diversity & inclusion- How to start working in D&I- Becoming a D&I champion- Going above and beyond in your day jobActions to take:- Ensure your communication is fair and accurate- Your lived experiences can enlighten your work- Become an ally- Look internally before you fix external problems- Address D&I problems head-onResources mentioned: - The Public Relations Society of America- Deloitte- Melissa's PRSA articles- MVW Communications- PR Pro Gear
Martha Boudreau is AARP's chief communications & marketing officer. She is responsible for setting enterprise brand and communications strategy and unifying AARP's voice throughout the organization's extensive channels: social, digital, earned media and paid media along with AARP's leading publications, AARP The Magazine and AARP Bulletin. She is a leader in the Washington, D.C., communications industry. Before coming to AARP, she served as president of the mid-Atlantic region and Latin America for FleishmanHillard, a leading global communications consulting firm. She served on the company's global management committee and was a key figure in growing the firm's presence in the Middle East and its expansion into Latin America. In addition to her financial and client service responsibilities in the Washington office, she was central to the global coordination of client work and new business efforts. During her tenure as general manager of FleishmanHillard's Washington office, she led the efforts to change its offerings to reflect a rapidly evolving communications landscape. She established the firm's government communications practice, which quickly positioned FleishmanHillard as the largest public relations provider to the U.S. government. For the diplomatic community, she spearheaded a “Digital Diplomacy” team that trained ambassadors and embassy staff on using social media to support their traditional outreach efforts in Washington. She represented FleishmanHillard at the World Economic Forum's annual meeting in Davos, Switzerland, and was an active participant in regional WEF events as well as the forum's Global Gender Parity program. Her teams in Latin America handled media and executive communications for WEF events in Peru and Mexico. Martha Boudreau is a native of Detroit and received her B.A. from the University of Michigan in Ann Arbor. She is a member of the International Women's Forum and serves on the Advisory Council for Washington Women in Public Relations. She also has served on the boards of several organizations in Washington, including the National Press Foundation, the American Heart Association's mid-Atlantic affiliate, the American Bird Conservancy and The Alliance for Inclusive and Multicultural Marketing. Chapters 00:37 - 02:10 - Martha Boudreau on the value of the AARP demographic 02:10 – 13:48 - Martha shares her thoughts on her 18 years at FleischmanHilliard 13:48 - 16:35 - The pace of change in public affairs 19:26 – 19:26 - The missed marketing opportunity of brands 26:30 – 38:34 - Ageism in the workplace 38:34 - 41:15 - How AARP is targeting the African-American and Hispanic communities 41:15 - 43:12 - Martha's thoughts on ageism Recorded content structured by Snackable.AI
In this episode, Simi catches up with Sushma Dwivedi, Head of Communications and Brand Marketing at Daily Harvest and Founder of the Purple Pundit Project. Sushma spent the early innings of her career with major global communications firms including Edelman and Fleishman Hillard. Focused on food and beverage space early on, she worked closely with companies like Chobani, Dannon, and Perdue Farms. In 2020, she joined Daily Harvest, a food startup that makes ready-to-blend smoothies, soups, and more all with the intent of making healthy eating easier. In November 2021, the startup raised their Series D at a valuation of $1 billion backed by investors like Serena Williams and Gwyneth Paltrow. Sushma moonlights as a Hindu priestess or pundit. In 2016, she founded Purple Pundit Project to help South Asian couples more easily find modern, inclusive pundits and officiants for their weddings. To date, she's officiated over 40 weddings, many of which were for LGBTQ+ couples — and one while she was in labor. More on that story and Sushma's vision for the future of food in this episode.For more episodes, visit southasiantrailblazers.com. Subscribe to our newsletter to get new episodes in your inbox. Follow us @southasiantrailblazers on Facebook, Instagram, LinkedIn, and YouTube.
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