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5 episodes with keplinger
2 episodes with keplinger
2 episodes with keplinger
2 episodes with keplinger
2 episodes with keplinger
2 episodes with keplinger
Sweep The Rack Bowling Podcast is reviewing the 2025 PBA Mike Aulby Classic show. We are giving our usual tournament awards, talking about the Ethan Fiore 7 shot roll off match vs EJ Tackett, Keplinger's urethane handcuff, Big Mike's league review and worst of the week.
Episode 223 - Helen Keplinger, Keplinger Wines by Michelle Mandro
On today's episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn't know they needed. In the digital world there is more space to tell your story, but in-store, you've got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the podcast to articulate the modern testing strategy to ensure that the packaging creative you craft is truly what will make the sale - and how those lessons can be applied across all your channels.
The show finally introduces Grant's Ed Keplinger, a liberal ex-chancellor whose democratic leanings may be less progressive than they seem. Richard, Chris, and Hillary break down his introduction to The Regime and chat with Grant about reuniting with Kate Winslet and what Keplinger really believes.
The AlphV/BlackCat ransomware-as-a-service gang has been in the news lately thanks to the recent ransomware attack on Change Healthcare that resulted in widespread disruptions to healthcare services and allegedly resulted in the organization paying a $22 million ransom. Shortly thereafter, an affiliate claimed that BlackCat cheated them out of their share of the $22 million dollar ransom. So, what's going on? In this episode, Spence Hutchinson speaks with Joe Stewart, Principal Threat Researcher at eSentire, and Keegan Keplinger, Sr. Threat Intelligence Researcher at eSentire, all about AlphV/BlackCat's ransomware operations. Key topics discussed include: Who AlphV/BlackCat ransomware operators are and how they use malvertising to gain initial access The ransomware attack on Change Healthcare The validity of BlackCat claiming that the FBI has seized their Dark Web site and released a decryption tool Signs that a ransomware-as-a-service group is rebranding or preparing an exit scam --- Have a question for us? Reach out: hello@esentire.com --- About Cyber Talks From ransomware attacks to supply chain compromises, eSentire's Cyber Talks podcast will delve into the world of the latest cyber threats that are impacting businesses globally. Join our team of security experts as we speak with C-level executives and security practitioners about the cyber risks affecting their business and how they're addressing these challenges. About eSentire eSentire, Inc., the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks. For more information, visit www.esentire.com and follow @eSentire.
Since their emergence in 2019 under the moniker 'ABCD', the LockBit ransomware-as-a-service gang has carved out a notorious reputation as a leading purveyor of ransomware. Their notoriety was cemented by pioneering triple extortion techniques and causing unprecedented disruption across the globe. However, they suffered a significant blow with the orchestrated international law enforcement operation named 'Operation Cronos'. In this episode, Ciaran Luttrell, Keegan Keplinger, and Brandon Stencell, provide a gripping account of LockBit's operations, their innovative TTPs, and the collaborative law enforcement efforts that led to their partial dismantling. We also offer an insider's look into how the takedown was executed, the resurgence of LockBit and the new Dark Web leak sites, and the broader implications for cybersecurity professionals. Key discussion points include: The evolution and operational methods of LockBit since its inception. Insights into 'Operation Cronos' and its impact on LockBit's infrastructure. The tactical shutdown of LockBit's technical and financial frameworks by international law enforcement. The immediate response by LockBit, including setting up new operations and their public threats. Strategies and advice for cybersecurity professionals to safeguard against future iterations of LockBit and similar ransomware threats. --- Have a question for us? Reach out: hello@esentire.com --- About Cyber Talks From ransomware attacks to supply chain compromises, eSentire's Cyber Talks podcast will delve into the world of the latest cyber threats that are impacting businesses globally. Join our team of security experts as we speak with C-level executives and security practitioners about the cyber risks affecting their business and how they're addressing these challenges. About eSentire eSentire, Inc., the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks. For more information, visit www.esentire.com and follow @eSentire.
In this episode, I was lucky enough to interview Susan Coelius Keplinger, CEO of Force of Nature.Susan shares insights from her journey as a marketing titan and entrepreneur. Growing up in St. Paul, Minnesota, Susan's path led her to chase the internet dream in San Francisco after college. She co-founded Triggit, an ad tech company, with her brother Zach, learning valuable lessons in entrepreneurship and the importance of setting boundaries between work and family. Despite the challenges, Triggit's success laid the foundation for Susan's deliberate approach in founding Force of Nature, initially envisioned as a lifestyle company but evolving into a thriving venture.Susan's entrepreneurial spirit shines through her experiences, from starting non-profits in college to hustling at the Olympics. Her transition from Triggit to Force of Nature reflects a shift towards a more intentional and quantitative approach to marketing. At Force of Nature, Susan emphasizes the importance of quantitative marketing, where every marketing expenditure must yield measurable results. She advises aspiring marketers to embrace math and statistics, highlighting the critical role of data in today's marketing landscape. Whether advising young founders or guiding established businesses, Susan's passion for entrepreneurship and data-driven marketing shines through, offering valuable insights for anyone navigating the dynamic world of marketing.Embark on an enlightening journey through the world of marketing and entrepreneurship with Susan Coelius Keplinger, gaining insights and inspiration from her remarkable experiences on this episode of The First Customer!Guest Info:Force of Naturehttp://forceofnatu.reSusan Coelius Keplinger's LinkedInhttps://www.linkedin.com/in/susanck/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/
Imagine stepping away from a promising athletic career to catapult yourself into the whirlwind of tech entrepreneurship. That's exactly what Susan Coelius Keplinger, a luminary in the startup world and one of Fortune's top-ranking businesswomen, accomplished. In our conversation, she unfurls her narrative of leaping into the tech scene with her brother and the evolution from successful startup to wise consultant, leaving us with priceless lessons for intentional living and the nuances of life's pivot points.Susan's candid storytelling brings to life the tenacity and resilience needed when navigating the entrepreneurial landscape, especially as a woman in tech. She shares an intimate glimpse of clinching a pivotal deal just moments before her second child's birth, embodying the unpredictability and gratification tied to the entrepreneurial spirit. Our discussion travels through the significant milestones and critical decisions that mark the journey of a business, from inception to sale, and the strategic interim of consulting, laying bare the thought processes that shape success.As we explore the transformation of marketing in the digital era and the embrace of global, remote teams, Susan offers a treasure trove of insights. Her expertise sheds light on the role of clean data, the potency of platform algorithms, and the integration of systematic tools to streamline remote operations. We also touch on her philanthropic efforts, addressing societal challenges like the housing crisis in Maui and advocating for diversity in tech, culminating in a powerful philosophy of crafting a life unrestrained by the norm, inspiring listeners to forge their own paths with courage and creativity.Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website Schedule a consult! Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Join me on PodMatch to start your own journey as a podcast guest!
If you think poetry isn't your thing, spend some time with David Keplinger. David is the author of eight books of poetry and a professor at American University. We got to know one another through a humanities workgroup that was looking at how curiosity might be more effectively woven into the fabric of life at AU. He was a warm and profoundly thoughtful participant in the group, one of my favorites. His new book, Ice, starts with the melting permafrost in Siberia, which has begun to reveal the bodies of 40,000 year old animals, from the last Ice Age. The poems about frozen animals then segue into poems about our own bodies under the “ice of forgetting”—and how the light of poetry, for him, melted that ice away and helped him remember. Find David Keplinger's work here: http://www.davidkeplingerpoetry.com Theme music by Sean Balick; “Snow Melt" by Glacier Quarter, Araby, via Blue Dot Sessions.
Per gli esperti con le crisi geopolitiche aumenta l'hacktivismo
What happens when science, spirituality and poetry weave together? We speak with heralded poet David Keplinger about his newest poetry collection, Ice, which he playfully describes as “poetry via the Pleistocene.” The book, and our conversation, explores emergence–the emergence of Ice Age animals once preserved in ice and the emergence of feelings and old versions of the self as the heart melts with age and self-compassion. We talk about how creative practice can help us move from “stuckness to spontaneity” and how it is creativity helps us “remember we are here.”David Keplinger is the director of the MFA Program at American University, recipient of two NEA fellowships, the Colorado Book Award, the TS Eliot Award (selected by Mary Oliver), the Cavafy Prize (selected by Ilya Kaminsky), the Rilke Prize, and the Emily Dickinson Award from the Poetry Society of America. He's a longtime translator of Büchner Preis winning German poet Jan Wagner. His new poetry book is called Ice, which combines a concern for climate change with a metaphor for inner light. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emergingform.substack.com/subscribe
Phantom Electric Ghost Interviews: Susan Coelius Keplinger The Art and Science of Storytelling in Marketing: How will AI change everything? Biography Susan is the founder of Force of Nature, a performance marketing and PE shop. Beyond starting stuff, Susan loves to chase wind and waves in Maui, or play with gravity in Olympic Valley, CA where she lives with her hubby Mark, and two Kiddos, Iver and Aysa. About Susan Coelius Keplinger Susan Coelius Keplinger is a tour de force in the realm of performance marketing. She is the founder of Force of Nature, a premier performance marketing and PE firm, laser-focused on transforming businesses through the potent amalgamation of data-driven strategies and compelling storytelling. A performance marketing rockstar at heart, Susan champions the power of data as the critical compass guiding businesses through today's complex marketing landscape. She brings a bold curiosity to her work, delighting in revealing the hidden truths that lie beneath a company's marketing stack. Her adept 'under the covers' diagnostics and strategic insights have empowered numerous organizations to optimize their operations and significantly elevate their performance. Susan's faith in the power of storytelling is the linchpin of her approach, believing that compelling narratives can illuminate data, inspire action, and deeply connect with audiences. Her success stories span globally recognized brands such as Ring, Molekule, and Gibson, where her data-driven methodologies have consistently delivered transformative results. But Susan is much more than her professional achievements. She is a mother of two, Iver and Aysa, and an unapologetic adrenaline enthusiast. When she isn't revolutionizing marketing stacks, you'll find her harnessing the forces of nature in her extreme sports pursuits. Downhill mountain biking, skiing, and kitesurfing are her sports of choice, with her dual residences in Lake Tahoe and Maui providing the perfect playgrounds. Susan's tenacity was evident early on. As a D1 soccer player at Northwestern University, she set a precedent for her unyielding pursuit of excellence. Her dedication culminated in USA Today naming her one of the nation's top college students in 2004. Today, she continues to be recognized as a trailblazer in her field, with the Fortune Most Powerful Women Community honoring her as a top emerging entrepreneur. Prior to Force of Nature, Susan founded Triggit, an ad technology company instrumental in helping industry giants like Booking.com, Home Depot, and Walmart leverage customer data for personalized ad campaigns. Following the successful acquisition of Triggit by Gravity4 in 2015, Susan co-founded Votes For Students, a non-profit organization dedicated to utilizing internet and email marketing for effective Get-out-the-Vote campaigns. In Susan, you find a rare blend of analytical prowess, creative flair, fearless athleticism, and entrepreneurial spirit. She stands as a living testament to the notion that life, like marketing, is a beautiful game of balancing data-driven strategy with a compelling story. Link: http://susanck.com/ Donate to support PEG free artist interviews: PayPalMe link Any contribution is appreciated: https://www.paypal.com/paypalme/PhantomElectric?locale.x=en_US Support PEG by checking out our Sponsors: Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription. The best tool for getting podcast guests: Podmatch.com https://podmatch.com/signup/phantomelectricghost Subscribe to our Instagram for exclusive content: https://www.instagram.com/expansive_sound_experiments/ Donate to support PEG free artist interviews: Subscribe to our YouTube https://youtube.com/@phantomelectricghost PEG uses StreamYard.com for our live podcasts https://streamyard.com/pal/c/6290085463457792 --- Send in a voice message: https://podcasters.spotify.com/pod/show/phantom-electric/message
This podcast will present the benefits associated with the use of video to support the informed consent process. Tune in as Mr. Keplinger and Dr. Patel discuss how video can improve patients understanding of procedures and reduce malpractice risk.
In this week's episode of the 6 Figure Product Business Podcast, we're chatting with Etsy superstar Lauren Keplinger, founder of Funky Monkey Children baby blankets and host of the product biz podcast- Crickets to Cha-Chings podcast. She is dishing all the dirt about Etsy and how she has leveraged the Etsy platform to make mega money for her children's baby blanket business. In this episode we dive into: Things people can do to make it easy for customers to discover your products How to figure out the correct SEO words that you can use on your Etsy products so they can discover you so much better Why listening to your customers and playing “detective” to jump into their brains so you understand how they search for products on the Etsy platform Which tool Lauren loves or hates for Etsy SEO How to follow Etsy's rule to keep the platform happy & make profit for you! Leveraging Etsy to build Customer Loyalty The easiest ways to get your Etsy customers to buy directly from YOUR website the second time around The easiest email marketing integration and how to ask your customers to buy from your website instead of Etsy platform Common funnel and conversion issues that most ecomm brands have and why Etsy is the best workaround because they have a built in audience Lauren Keplinger started selling online in 2012, and has since built her monogrammed baby shop to just under a million dollars in sales. In 2018 she started LaurenKeplinger.com and the Crickets to Cha-Chings podcast, where she teaches other entrepreneurs Follow Lauren https://www.etsy.com/shop/FunkyMonkeyChildren https://www.laurenkeplinger.com/ www.instagram.com/lauren.keplinger WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Applications open to waitlist & public on June 28th, 2023- space is super limited. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new *plug-and-play* email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let's Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
"Die Angst ist das Tor zum Mehr", hat ein Managementcoach vor Jahren zu Michaela Keplinger-Mitterlehner gesagt. Dieser Satz ist der stellvertretenden Generaldirektorin der Raiffeisenlandesbank OÖ bis heute in Erinnerung geblieben. "Ich glaube, es ist wichtig, immer das Mittelmaß zu finden: sich selbst zu fordern, aber nicht zu überfordern. Man muss immer auf Zug bleiben, um etwas erreichen und bewegen zu können", sagt Michaela Keplinger-Mitterlehner. Mit Angst oder Unsicherheit geht sie seither positiv um: "Die Angst hilft mir oft, mehr aus mir herauszuholen, als ich mir selbst hätte vorstellen können." Eine Sendereihe von radio klassik Stephansdom, powered by Club alpha.
What if the best poems come when you're not looking for them? What can a writer do when it's time to get to work? Poet David Keplinger offers a writing prompt that will trick your mind into that generative kind of spontaneity. We also hear an intimate moment with his mother and a forbidden chair in this Inspiration Takeover, a series of mini-episodes with different writers who offer us a little dose of inspiration.
MPF Discussion with Susan Coelius KeplingerForce of Nature with Susan Coelius Keplinger About SusanSusan is the founder of Force of Nature, a performance marketing and PE shop. Force of Nature helps companies use data to tell stories and grow their business through quantitative marketing. Previously Susan was Founder and President of Triggit, an ad technology company. Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads. Triggit was sold to Gravity4 in 2015. Prior to Triggit, Susan co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique. Susan earned her BA from Northwestern University, where the USA Today named her one of the nations top college students in 2004. The Fortune Most Powerful Women Community named Susan a top emerging entrepreneur. Beyond her entrepreneurial forays, Susan loves to chase wind and waves in Maui, or play with gravity in Olympic Valley, CA where she lives with her hubby Mark, and two groms, Iver and Aysa. On this episode of My Perfect Failure (Force of nature) Founder & CEO and serial entrepreneur Susan provides invaluable insights on how to succeed as an entrepreneur, from overcoming setbacks, the importance of having a coach and therapist and how we can build a business as an entrepreneur that can support or desired lifestyle. Some Of The Areas We Cover · Why being an entrepreneur is a roller coaster.· Why an entrepreneurs work never leaves their brains.· The helpful lessons we can take from our failures as entrepreneurs.· The importance to self-reflect when we take risks.· Why we should embrace confidence and Think Big. Contact SusanConnect with Susan on LinkedInhttps://www.linkedin.com/in/susanck/ Force of Nature (Find Out More about – Force of nature)https://www.forceofnatu.re/ Please Leave A Review Like this show? Please leave us a review here, even one sentence helps! Consider including your Twitter handle so we can thank you personally! Paul: Contact Details · Work with me: paul@myperfectfailure.com · MPF Website: http://www.myperfectfailure.com/ · Insta: follow: https://www.instagram.com/myperfectfailure/ · Twitter: https://twitter.com/failure_perfect · Facebook MPF Private Group: https://www.facebook.com/groups/377418129517757
Top 3 Takeaways From This Value-Packed Conversation:The Internet has shifted how we shop for seemingly everything today. However, the brands that are standing out and building strong loyalty are the ones who have built the same type of memorable customer experience in both online and in-person environmentsDon't hold your ideas too tightly because most of them aren't original. And a lot of new innovative ideas are mashups of existing products or services with a new spinDifferentiation is a big part of building your brand, but you also need to focus your attention on your core speciality and not get impacted by "fear of missing out," or FOMO. You may have skills and knowledge that can bring value to another segment of your market, but trying to branch out and serve too many masters will divide your attention and cause a lack of focus where it truly needs to be ______________________Click here for complete show notesIt's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com_______________________What You'll Discover In Episode 139 of Evolution of BrandAn inside look at how Michael forged his path of success and developed his company SmashbrandLessons learned from launching his first product that still apply todayHow the Internet has shifted the market and consumer habitsSteps brands have taken to create a parallel experience in both online and in-person environmentsUnderstanding where your brand and your offerings fit in to the market and how they connect with consumersWhat you need to do to grab a customer's attention if your product is on crowded store shelvesWhy you don't need to hold on to your new ideas too tightlyHow things will change when you begin seeing and building your brand through the eyes of your consumerUnderstanding how consumers shop in today's worldHow advertising has evolved over time and how the number of brands pushing the same type of product impacts ads as wellWays consumers view ads in today's algorithm-driven worldWhy you can't build your brand around FOMOWhere brands are falling short making that important first impression with consumersWhy a traditional approach to market research doesn't work in today's business landscapeA piece of brand-stimulating advice that you can implement immediatelyEpisode 139 Quick SummaryIn Episode 139 of Evolution of Brand, Jason Cercone shares the mic with branding and consumer packaging dynamo Michael Keplinger for a powerful conversation about making your brand stand out in a competitive market. Throughout this conversation, you'll discover why you need to see AND build your brand through your consumer's eyes, barriers that exist for brands as they look to make a lasting impression in their niche, how brand advertising has evolved over the years, and how big brands continue to line up against smaller brands willing to take more risks.
Hello Dial F listeners! In the month of January I will be releasing a series of bonus episodes dedicated to the best films of 2022. Each week a new guest will share their favorite movie or top films or whatever of 2022! To start things off Aaron Lowe and his partner, first time guest Amber Keplinger, zoom by with "Moonage Daydream." This one is for the Bowie fans out there! This episode has passion, falls, laughs, and a special secret third guest and their thoughts on their favorite film of 2022! Dial F for Film is a podcast about the love of movies and host's -- J. Carlos Menjivar -- attempt to watch 1001 movies before he dies. A lover of lists and film, Carlos is a firm believer that all film lists should be tackled with one goal in mind: completion. Steven Jay Schneider's "1001 Movies You Must See Before You Die" is the subject of this podcast. Each episode features one guest and five movies from the massive list, compiled into themed lists by the host. Guests each week will select one category without any prior knowledge as to what films are included. Once a category is chosen, Carlos reveals the five films and the viewing begins. The guests then come on Dial F for Film via Zoom and the discussion begins.
On today's episode of the JKR Podcast, host Jayce Riegling sits down with 2023 Auburn Baseball Signee Konner Keplinger. They discuss developing late, going to his dream school, arm care as a Pitcher, Competition level in Alabama High School Baseball, and much more! Today's episode sponsor is Titan Bat Company. https://jkrpodcast.com Build A Legacy | Blue Collar Mentality | White Collar Industry | Embrace The Personality | Continuously Evolve Follow The JKR Podcast on Twitter, Instagram, and LinkedIn for more updates and fan engagement!
In the debut episode of Wine Spectator's Straight Talk podcast, James Molesworth hosts an exclusive roundtable discussion with three of Napa Valley's most in-demand winemakers: Thomas Rivers Brown of Schrader Cellars and Rivers Marie, Andy Erickson of Favia, Mayacamas and the new To Kalon Vineyard Co., and Helen Keplinger of Grace Family, her Keplinger label and others. Plus, we check in with news editor Mitch Frank and our beloved advice columnist Dr. Vinny.We also explain the difference between Napa Cabernets from mountain vineyards vs. valley floor vineyards, our guests cover recent vintages, the 2020 wildfires, the controversy over "selling out" to deep-pocketed investors, balancing family winery needs against those of big-name clients, and much more.Thirsty for more? Check out:• Wine Spectator's Nov. 15, 2022, issue• California Cabernet Tasting Report• More on Napa's Mountain Cabernets• Latest News and Headlines• Ask Dr. Vinny• WS website members: More on James' Sneak Peek PickA podcast from Wine SpectatorMarvin R. Shanken, Editor and PublisherHost: James MolesworthDirector: Robert TaylorGuests: Thomas Rivers Brown, Andy Erickson, Helen Keplinger, Mitch Frank, and MaryAnn Worobiec as Dr. VinnyAssistant producer, Napa: Elizabeth Redmayne-Titley
So it's been a while. Mike's been working towards getting some new guests, but in the meantime he wants to tell you about something he's sort of fixated on. For no good reason. ALSO, plans are coming together for another vacation to Walla Walla Washington, which of course means another visit with Cara Almberg the Wine Woman of Walla, and all the great people of the Walla Walla Wine community. Oh and a couple of nice wines are discussed, because this is the wine podcast that's not ALL about wine.Keep the emails coming in! And don't forget to follow along on Instagram for a visual record of everything!Wines discussed this episode:2014 Keplinger "Sumo" Petite Sirah, Amador County2014 Castelgiocondo (Marchesi de' Frescobaldi) Lamaione Toscana IGTAnd don't forget: JB Neufeld!Are you listening on Apple Podcasts? Most listens to this podcast are from Apple Podcasts! So, could you give us a nice rating (5 stars!!) and if you're feeling "wordy" write a few words about how great Mike's podcast is. Because it's great, right?
In this week's solo episode, Lauren talks about 3 ways that SEO can and will change the trajectory of your Etsy store or any e-commerce business. Learn about why SEO is what Lauren loves to talk about, and why it has become her passion to teach. Wondering why your shop isn't producing the results you believe it should? Check out this episode, for some tips and real talk with Lauren based on her own experiences. Are you ready to springboard your success through investing in your SEO? Mark your calendars for August 24 when the doors open for Lauren's revamped SEO course! Visit laurenkeplinger.com/traffic to reserve your spot! Connect with Lauren: Website: https://www.laurenkeplinger.com/ Instagram: Lauren.Keplinger
Have you found success in selling your products on Etsy? Despite the changes that Etsy has made over the last few years, the search engine is full of value for small businesses to take advantage of in growing their brand. In this episode, Lauren Keplinger joins us to share how you can enhance your Etsy sales through your product listing, keywords, and even mindset about Etsy! You can view full show notes and more at prooftoproduct.com/257 Today's episode is brought to you by my free Email Marketing For Product Makers Guide, where you'll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences! Get Access Now
In this solo episode, Lauren discusses tangible steps and strategies that you can implement into your Etsy shop to help jumpstart its success. She also sheds light on circumstances that can influence the profitability of your shop and actions you can take to avoid common pitfalls. Are you ready to springboard your success through investing in your SEO? Mark your calendars for August 24 when the doors open for Lauren's revamped SEO course! Visit laurenkeplinger.com/traffic to reserve your spot! Connect with Lauren: Website: https://www.laurenkeplinger.com/ Instagram: Lauren.Keplinger
In this week's solo episode Lauren discusses the importance of setting boundaries in your business. Some of these tips might seem counterintuitive to shop owners who are just starting out, but make no mistake that laying a firm foundation of healthy boundaries in your business now, will help you to thrive in the future. Learn how Lauren recommends you respond to special order requests, her take saying no and her opinion that 'not all money is good money.' All of this and more in this week's episode of Crickets to Cha-Chings. Connect with Lauren: Website: https://www.laurenkeplinger.com Instagram: Lauren.Keplinger Episode sponsor: Libsyn Ready to launch your podcast career? Get a free first month of Libsyn when you use the code: friend at checkout!
From a $2,000 launch in 2019 to a $90K launch in 2021.Lauren is an e-commerce coach who teaches digital and product based businesses how to build and scale their sales through the Etsy platform. In 2019, she had a small email list and a launch of $2K... Two years later, she has over 25,000 subscribers on her email list and did a $90K launch. Tune in to find out how she did it.---Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/Ready to launch your first online course? I've got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show
Curious as to how to get started selling your products with Etsy and or Shopify? Maybe you're wondering, what's the difference between the two? Well, we have a special guest for this episode who has done both and very successfully (while also being a mom to four beautiful children). Lauren Keplinger started selling on Etsy in 2012, and has since built her monogrammed baby shop to over $800,000 in sales. In 2018 she started LaurenKeplinger.com and the Crickets to Cha-Chings podcast, where she teaches other women entrepreneurs to build, grow, and scale their e-commerce businesses to a meaningful income for their family while not letting the business take over their whole life. You can find her at LaurenKeplinger.com and on Instagram @lauren.keplingerCheck us out on Instagram @thesocial.focus and send us a dm!www.thesocialfocus.coOn Instagram we are:@angela.s.doyon@natcaronphotoWe love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)This site contains affiliate links to products. We may receive a commission for purchases made through these links.
I get asked all the time by clients whether or not they should have a Shopify store or an Etsy shop, and I have always said both. Here to corroborate my reasoning is Lauren Keplinger, star Etsy shop owner and Etsy shop coach, who went from making monogrammed baby blankets to get through her husband's deployments to making six figures from her shop! This week, episode 102 of the Product Powerhouse Podcast is about niching down to grow larger on Etsy! In this episode of the Product Powerhouse Podcast, Lauren Keplinger is sharing the importance of niching down your ideal client and actionable steps you can take right now to be successful on Etsy. Some of the talking points Lauren and I go over in this episode include:How the many changes to Etsy over the last few years has truly shaped and defined Lauren's business and growth patterns.Should you have an Etsy shop or a Shopify shop, or should you have both? We discuss this at length!Why you cannot sell to just anyone on Etsy, and how to start to niche down no matter what market or industry you populate.The power in meeting customers where they are at, and how best to do that for your own business.If you sell candles, your ideal client is not anyone with a nose. In this episode, you'll learn exactly why that is! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH Lauren Keplinger:WebsiteEtsy shopPodcastCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO Course
When it comes to the world of e-commerce, the name Etsy has become pretty much synonymous with small businesses, especially in terms of hand-made products and independently-crafted gifts. Since its foundation in 2005, the platform has changed a great deal on its own terms but has also kept pace with the shifting landscape of the internet, the rise (and dominance) of social media, and the general advances in digital tech. For all these reasons, Etsy remains an invaluable tool in the selling kit of almost any small product business, whether you're an established business owner or just starting out, and in today's episode of The Resilient Retail Game Plan I speak to seasoned Etsy seller and expert, Lauren Keplinger, about how to make the most out of the platform. An active seller since 2012, Lauren's success with her monogrammed baby products has seen her go on to help businesses with their Etsy performance whilst helping them maintain a healthy work/life balance. In this podcast, we discuss the benefits of Etsy's built-in traffic and brand name recognition, the core differences between the platform's international markets and the expectations from customers on the visual presentation of your products. We also drill down into what Lauren has coined ‘Hyper Narrow Markets' and debate the need for highly-specific products lines in a crowded and competitive marketplace. Check out Lauren's services at https://www.laurenkeplinger.com/ Browse her wonderful baby products at https://www.etsy.com/shop/FunkyMonkeyChildren Listen to Lauren's own podcast ‘Crickets to Cha-Chings' at https://www.laurenkeplinger.com/podcast Connect with her at: https://www.instagram.com/lauren.keplinger/ https://www.youtube.com/channel/UC9TgtrJdkO_K634jtyi0S8g Use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club.
Listen and learn from Lauren Keplinger to see if selling on Etsy is the right fit for your business. Lauren is an Etsy shop owner and also a coach who helps others grow their Etsy shops into meaniful income.
In this week's solo episode, Lauren shares tips about things you can do if you feel like you're struggling with business burnout. She shares her own personal experiences with feeling burnt out over the last couple of years, and the cyclicality of her burnout that is a new discovery! All of this and more in this week's episode of Crickets to Cha-Chings! I'd love to connect with you! Instagram: @Lauren.Keplinger
Alec is a junior at Wichita State and is on Junior Team USA. Alec shares a little bit about his background and why he chose to WSU. We also discuss his mental game and some things he has improved on since his time bowling in college. Keplinger ends our time discussing the teams recent win at the Hoosier and how they are approaching the post season.
In this episode I am chatting with expert Etsy seller and business coach, and host of the Crickets to Cha-Chings Podcast, Lauren Keplinger! Lauren has been selling on Etsy for 10 years and has earned more than $800,000 in revenue in that time! She has definitely cracked the code to selling on Etsy and she now shares that knowledge with other Etsy sellers through her Coaching business. Listen in to hear us talk about how running an Etsy shop has changed over the years, Lauren's business journey, and how meaningful it is to shop on Etsy and support other Makers. About Lauren: Lauren Keplinger started selling on Etsy in 2012, and has since grown her basement shop to a $800,000 company with over 22,000 sales on the platform. In 2018 she started coaching other Etsy sellers to grow and scale their Etsy shop through her website, laurenkeplinger.com and her Crickets to Cha-Chings podcast. Links Lauren's Website - http://www.laurenkeplinger.com Lauren's Instagram - http://www.instagram.com/lauren.keplinger Lauren's Podcast - https://podcasts.apple.com/us/podcast/crickets-to-cha-chings/id1462287744 Brioka - http://www.brioka.com Brioka on Instagram - http://www.instagram.com/createwithbrioka Amy's Website - http://www.amytakespictures.com Amy's Instagram - http://www.instagram.com/amy.takes.pictures
In this week's solo episode, Lauren announces the newest Scale Your Sales enrollment period and what is changing in the program for 2022. Learn about listing critiques and Lauren's 20-minute hot seat, exclusive for Scale Your Sales students. Don't miss the special enrollment period, beginning February 17 after her Masterclass. To enroll in the Masterclass visit: LaurenKeplinger.com/masterclass Connect on Instagram: Lauren.Keplinger
In this episode, Maureen interviews Michael Keplinger of SmashBrand on the role that packaging plays in marketing, how to stand out in a saturated market, and why building a strong brand is foundational to having great packaging. With online shopping, things are changing. However, some products will always be on the shelf. With those products, like food items, packaging has to do almost all the work. Until a brand becomes more well-known, it's up to packaging to attract consumers in the store. In eCommerce, packaging still has a huge focus. You're so limited on what you can put on packaging that you have to focus on what is important. When you search online, the first thing you see is the front of the product. Regardless of product or category, every product needs engaging packaging. Michael takes a scientific approach to consumer marketing at Smash Brand, and then this data is married with the creative to create packaging that connects with consumers. On Instagram, find @maureenmwangiofficial. On LinkedIn, find Michael Keplinger. Ready to Maximize Your Product Sales? Get Maureen's free training here! https://www.startwardconsulting.com/maximize-your-product-sales Visit Maureen's website at www.startwardconsulting.com to learn more about her coaching and services.
How do well-known products become well-known? Did they succeed ‘coincidentally' and became viral or have they employed a brand strategy to make things happen? A LOT of things goes into the process of creating a product. From conducting market research, designing and formulating the product, to its packaging, time and effort are heavily invested to craft such “art.” And Michael Keplinger believes that having an effective and cohesive brand strategy is your best bet to succeed in your market! Tune in to learn more as Michael unlocks the secrets to brand strategies! Resource Smash Brand (Official Website) Michael Keplinger (LinkedIn)
In this episode, I chat to Etsy Pro, Lauren Keplinger who shares her insider secrets for Etsy shop success ... even if you're a newbie! We chat allll about everything including: starting a business (and not just an Etsy shop) how to get found creating the products people want to buy why you're not making sales Etsy SEO pricing for profit a strategy for long-term success beating the competition how to manage an Etsy shop when you have very few hours free You will LOVE this interview! LINKS MENTIONED: Lauren's FREE must-have Etsy SEO Checklist (affiliate link) Lauren's Blog Crickets to Cha-chings Podcast FREE CLASS: Stickers That Sell
On this week's episode, we talked to Michael Keplinger about a topic we don't normally get to explore - consumer packaged goods. Which is crazy, because after our conversation, it's hard to imagine an industry that's more about understanding customers, inside and out.
Have you ever worried about standing out from the crowd? If the answer's yes and you're a product-based brand, then you're also likely thinking about your brand's shelf appeal…Step in Michael Keplinger, partner at SmashBrand. An agile brand strategy agency specialising in helping businesses optimise their packaged goods. Michael will teach you how user testing helps you to create attention-grabbing packaging.Michael's links: Website- www.smashbrand.comFacebook - https://www.facebook.com/SmashBrandTwitter - https://twitter.com/smashbrandInstagram - https://www.instagram.com/smashbrand_agency/?hl=en Linkedin - https://www.linkedin.com/in/michaelkeplinger/ ------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
Award- winning David Keplinger premieres a new book, "The World To Come."
Confidence. Aggression. Relaxation. Season 2, Episode 6: Coach Mat Keplinger – Pitching Coach at the University of San Francisco Presented by Major League University. Twitter: @maty_kep I first met Coach Keplinger at the University of Nevada when I was just a freshman and he was, I believe, a junior. He was a leader back then taking me under his wing. It only makes sense that this is the profession that he found himself in. Teaching and helping players develop is in his blood. That is clear from the interview. We talk about life in the city and how it has been a wild journey from Delta to USF. We talk about some of the techniques that Coach Giarratano has implemented to incorporate the mental game as well as the importance of connecting the breath. And of course we had a few laughs talking about bowling and robot umpires in On it or Off it. We cant thank Kep enough for joining us. We wish him and the University of San Francisco Dons luck as they enter this Fall phase. Link to Retweet/comment/Like/support Ray winning a Tesla (CONTEST ENDS SEPT 1, 2021): https://twitter.com/RayMacMLU/status/... If you enjoyed this episode please drop a like and a comment as it really helps us get the word out! If you haven't already be sure to subscribe to our channel for all the latest videos and turn on the notifications so you know when it comes out! Thank you all, once again, for your support. It has been unbelievable! We can't wait to see where this journey leads! Have a great week! **************************************************************************** Snoop hairs on my hat. Welcome back to another episode of champions school where we are discussing all things leadership, character, the good stuff. I am once again joined by Austin Byler, my name is Ray McIntire. BZB how're you doing? It is officially the second day of fall Starbucks drinks. I had to do a little pumpkin spice. Did you commit? Yea the latte was phenomenal. Question for you? I was talking to Eva about this. When is it too early to listen to Christmas music? Anytime. I say September 1 you are OK but she thought I was crazy. She thinks after Halloween which I get. November is OK. I skip Halloween, now that the candy doesn't apply for me. What is new, what's new in the world of MLU? Let the people know what we got going on. Couple updates: first entire high school program with Willow Canyon High School. Once a month we are working with them every Monday. At first I was a little nervous with everyone cycling through. What is your thought on the pitcher high fiving the guy for hitting a homer off him. We are really proud of you and how far you have come man, we are really excited to see the direction that USF is going and how you guys do this year so thank you so much! I appreciate that and I can remember you running around as a freshman! The things you guys are doing man its awesome to see and a really cool thing! Song: LiQWYD - Flow (Vlog No Copyright Music) Music provided by Vlog No Copyright Music. Video Link: youtu.be/xVS0ruK-7rw Champions School. Podcast. Baseball podcast. Cam McMullen. Interview. Mindset training. Stay positive. Meditation. Active. Lifestyle. Personal development. Perspective. Gratitude. Confidence. College. College sports. NCAA sports. NCAA championship. Focus and gratitude. Recruiting. . Change your future! Mental health. Physical health. Gym. Workout. Chapman University. Doctor. Leadership. Growth. . Affirmations. Personal growth. Peak performance. San Francisco. Bay area. USF. Dons
Michael & SmashBrand helps brand managers confidently put products on the shelf that sell. Combining branding and design expertise with consumer insights at multiple points throughout our process, we create brands that win customers, not just awards. An idea company, SmashBrand designs packaging with strategy, style and substance, integrating statistically validated consumer testing into the design process. Product managers and CMOs come to us for product innovation, packaging design, brand strategy, branding and consumer testing. Our data-first process creates consistent results for clients using real insights from actual consumers. I lead strategy and research, working with clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal to determine through analytical rigor and testing how to best optimize the art and message on the physical product. Our unique process of iterative testing integrated into our design process reduces a ton of risk and allows brands to make the bold moves necessary to win in the market. My two decades of engineering, entrepreneurism, and business ownership led to a very unique viewpoint and reinforced a problem-solving approach to everything we do. After earning a bachelor's degree in computer engineering, I launched and grew several globally distributed multi-million-dollar CPG brands. In 2007, I went back to school and unexpectedly gravitated towards consumer psychology, which gave me the insight to discern my consumer product experience through the broader lens of consumer research and marketing and build market-winning brand strategies. Packaging must connect deeply with consumers and still convey the strategic vision of the brand. I've honed an ability to see ideas through the eyes of the consumer and anticipate how they're going to react to the product or its message. I piece together seemingly unrelated pieces—it's the place where real innovation and opportunity collide. https://www.smashbrand.com/
This episode of A Little Something Extra tells a story of inspiration, determination, and love through the eyes of an incredible couple. Nancy and GiGi sit down with artist, Dan Keplinger and his wife Dena. Dan is a famed artist who channels his inspirations from life experiences. What makes his story so powerful is he's achieved so much while carrying the weight of Cerebral Palsy. For those who don't know, Cerebral Palsy is a congenital disorder that affects one's muscle movements. While the limitation on his muscle control has been a barrier, Dan has spent his life courageously showing his strength and ability through his art. Another amazing part of Dan's story is the story of him and his wife. A love story in its purest form, Dan and Dena shows us that nothing can get in the way of true love. See the video version of this episode here: https://youtu.be/PfnXOxpCtso
Ransomware has become well-orchestrated and has been crippling large and small operations alike. In this episode, Keegan Keplinger and Spence Hutchinson of eSentire join host Hillarie McClure to talk about eSentire's Threat Response Unit (TRU) and their new 2021 Ransomware Report, which dissects the ecosystem, including the emergence of Ransomware-as-a-Servcie and more. To learn more about our sponsor, visit https://esentire.com
James speaks with Helen Keplinger, winemaker at Grace Family Vineyards. This Napa Valley winery is known for producing some of Napa Valley's first cult wines, but the new owner is looking to maintain the property and its operations in the same manner as always.In this Zoom session, James and Helen taste the Grace Family Vineyards Cabernet Sauvignon Napa Valley Rutherford Blank 2018, which Helen says "may be the best vintage of Blank." James adds, "It's so delicious ... and then You have this really nice acidity at the end, it's almost like an Italian wine, with a balsamic character to it. That's crazy."Helen notes that the Grace Family Vineyards Cabernet Sauvignon Napa Valley 2018 is 100% cabernet and that they've refined their pickings for the grapes, resulting in only 150 cases produced for the 2018, and 100 cases for 2019. "I think the '18 is gorgeous, but the '18 is all upper block [of the property]," she says. "The upper block contains rocky, red volcanic soils and the vines there face east. Their struggle against the east produces an intense mineral, well-structured, red-fruit character with an aromatic herbal profile."
"Walk a Day in the Shoes of Your Customer" with Michael Keplinger Join my Digital Marketing Method Group Coaching Program. Grow your business and your social media following. Go to www.DMGroup.Online to sign up today for only $29/mo! Link to my website: www.jeanginzburg.com
“A brand is defined in a consumer's mind and that takes time.” Listen & Learn: Products don't sell themselves. Why being bold and brave strategies win the day. How to rise above the sea of sameness and differentiation your brand in the marketplace. Understanding the intersection between a well-planned brand strategy and brand activation. The importance of immersion and of truly understanding your customers' pain points and needs. Defining your points of parity and points of differentiation. The importance of having a consistent go-to-market strategy. Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael's entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand's research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work! Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102. TO LEARN MORE ABOUT SMASHBRAND, CLICK HERE. TO FIND MICHAEL KEPLINGER ON LINKEDIN, CLICK HERE.
Michael Keplinger SmashBrand Consumer-Based, Research-Driven Packaging Design Strategy How do you develop an effective branding strategy? What role does package design play in regard to product marketing and eCommerce? While the internet makes entering the market easier and easier, what barriers still exist for brands? Michael Keplinger from SmashBrand answers these questions and many more.Michael Keplinger is a partner at SmashBrand and an expert in consumer product marketing strategy. Smash Brand is an agile brand strategy agency for consumer packaged goods. They specialize in a complete approach to market research, product design, and testing. Keplinger currently leads SmashBrand's research team, developing strategies for clients and optimizing various aspects of branding and packaging through testing. In today's episode of the Harvest Growth Podcast, we'll cover:How branding strategy can help your business grow quickly and profitably The importance of a complete approach to market research by getting consumer feedback throughout the whole design processHow to optimize branding and packaging through testingHow “Tomato Love” by Red Gold grew their business with a few simple design changesAnd so much more! Check them out at Smashbrand.com! If you have any questions about a possible design project, email them at hello@smashbrand.com. Do you have a product that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
Whether you’re working with digital products or physical items, packaging matters. In fact, your packaging may be the only interaction a customer has with your brand, so it’s important to make it count. But where do you start? This week we sat down with Michael Keplinger, Director of Strategy and Managing Partner at SmashBrand, to learn more about how his company helps clients optimize their packaging through a strategic, data-driven process. Michael’s unique background in engineering and consumer psychology helped him design a specialized approach to A/B testing that has helped drive sales for a variety of brands both on the shelves and online. What we discussed: - Why A/B testing is essential, and why it’s worth the investment - The main objectives of packaging, and why it’s important to get it right - The key factors to measure when undertaking A/B testing - How A/B testing a physical product compares to A/B testing a digital one - The SmashBrand approach to A/B testing and why it’s effective - Real-life examples of A/B testing and its impact on brand sales
Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat.
Fallon has an incredible story of seeing a need and creating a solution. When her mother suffered a back injury and was prescribed opioid for pain management. Concerned about the side effects including addiction, Fallon went to work searching for an alternative. Listen to her founders journey.
INTERVIEW AND TASTINGOn February 5, James interviewed Napa winemaker and consulting enologist Helen Keplinger on her project with Cristie Kerr, the professional golfer and vintner. Kerr Cellars makes a range of wines from well-structured sauvignon blancs and chardonnays to balanced and thoughtful pinot noirs and cabernet sauvignons. They use grapes from both Napa Valley and Sonoma County. Helen also discussed the excellence and complexity of the 2018 vintage as well as 2019 and a lot more. They tasted through a range of the new releases from Kerr. Listen to the podcast for the full conversation and tasting. Read James' full Napa report here.
David Keplinger is a Professor of Literature in the MFA Program at American University in Washington, D.C. He is the author of seven collections of poetry, including The Long Answer (2020) published by Stephen F. Austin State University Press, and The World to Come (Conduit Books and Ephemera, 2021), a collection of prose poems which has won the 2020 Minds on Fire Prize. David has been awarded many literary honors over the years for his works including the UNT Rilke Prize, the Colorado Book Award, the Cavafy Prize from Poetry International, the Erskine Prize from Smartish Pace; Poet Mary Oliver awarded David the T.S. Elliot Prize for his book of poetry, The Rose Inside. David Keplinger has received two fellowships from the National Endowment for the Arts. In 2011 he produced By and By, an album of eleven songs based on the poetry of his great-great grandfather, a Civil War veteran. He performed and presented on the project at the National Portrait Gallery’s Donald W. Reynolds Center in 2013. Mr. Keplinger’s work has been included in numerous anthologies in the United States as well as in China and Northern Ireland, and he has taught at the universities of Ostrava (Czech Republic) and Kosice (Slovakia) as well as co-founding and teaching in the summer creative writing institute at John Cabot University in Rome (2015-2016).
Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We talk about how to 'test your brand design' with real-world customers and how to apply that to brand building.We talk about:Smashbrand, the agencyTesting packaging design with real-world customersHow to research consumer behavior and develop a brand strategyHow categories can be completely differentHow to test on a budgetIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.
On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers. Michael and Jon discuss—to use our tagline here—the art and science behind the consumer research and strategy that goes into the branding of products. Read the episode transcript here. -- Do you have questions about brand strategy? Send them to inbound@moreycreative.com. Show Notes: SmashBrand Yucatan Case Study Duracell Case Study Connect: Facebook Twitter Instagram LinkedIn YouTube Blog See omnystudio.com/listener for privacy information.
Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really stand out above the noise. Joining Timothy Bush for this episode is one such person, Michael Keplinger, Director of Strategy at SmashBrand, a brand consulting company that designs, tests and optimizes brands and products with real consumers in one integrated process. Listen in as Michael shares his unique perspective on the critical importance of branding versus and in relation to the brand.Love the show? Subscribe, rate, review, and share!Here’s How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram
Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which helps them better understand what sways consumers in a given purchase decision. Smashbrand works with brands like Kool-Aid, Yucatan Guacamole, 7-Eleven Private Label, Duracell, and even PayPal. While their brand work reaches beyond the food and beverage space, make no mistake, these people are absolutely food marketing experts. In this episode, you’ll learn how Smashbrand uncovers the hidden insights that validate or nullify ideas around what influences purchase decisions. If you’re in the strategy or consumer research side of marketing, I think you’ll find this conversation to be especially useful. Learn more here: Smashbrand For full interview transcripts and other valuable resources, check out FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.
“The marketplace has changed so much—there are so many brands on the retail shelf—the packaging is all there is. We turn the traditional brand development world upside down.” As a partner and leader of the research team at brand strategy firm SmashBrand, Michael Keplinger has a bold new approach for inventing and reinventing CPG brands. We discussed all of this and more on this week’s episode of the On Brand podcast. About Michael Keplinger Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business. There, he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand’s entire process. Episode Highlights What led this computer engineer to branding work? I’m always fascinated at what’s led someone to work in branding. As a computer engineering grad and successful entrepreneur, he first found his way back to business school. Once there, he fell in love with the science of consumer behavior, which would mold his approach at SmashBrand. The packaging recipe for success. “Packaging has to do a lot of things rather quickly.” This requires a scientific mix and balance of words, visuals, spatial elements, and white space. You also have to test different ideas. “Testing is nothing new. Without the ability to test you’re left with subjective opinion.” What do you do with a stagnant CPG brand or category? This represents a lot of Michael’s work. A solid first step is making sure it doesn’t become stagnant in the first place. “What becomes the new norm is incremental change. You have to continue to refresh to maintain your brand positioning.” If you’re constantly changing—even a little bit—change itself becomes less risky over time. What brand has made Michael smile recently? Though they’ve experienced a tumultuous couple of years, Michael shared why Uber is brand that makes him smile. “They play a huge role in transportation in our society. They’re (re)building a brand around why they exist.” To learn more, check out the SmashBrand website and connect with Michael on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!
The pandemic has forced many of us into isolation, perhaps even solitude. In this lovely, contemplative conversation, poet David Keplinger reflects on the power and importance of the sacred pause -- and the curiosity it enables and empowers. Theme music by Sean Balick. “Hickory Interlude” by OneSuch Village, via Blue Dot Sessions.
Lauren runs the Etsy shop Funky Monkey Children which she opened in 2012. With 8 years of selling experience and almost 17,000 sales under her belt, she is now sharing her Etsy knowledge with other sellers as a podcaster and Etsy education specialist. Visit for more information and links to all resources mentioned. Connect with me on Instagram:
With the rise in the number of products offered for retail purchase, the significance of packaging rose as well. So, in today's Expert insight Interview, we discuss branding regarding packaging with our guest, Michael Keplinger.
To view the blog post, click here.To learn more about Daniel, click here.To join the Personal Brand Masters Facebook group, click here.To learn more about Michael, click here.To learn more about SmashBrand, click here.Michael Keplinger is the Director of Strategy at SmashBrand, where he leads the research team in developing design strategies for their clients and then optimizing those packaging designs through testing. SmashBrand's clients typically are mid-range companies with products already on the shelf. They test, optimize and then test performance again to be sure the products connect with consumers. This data-driven process guarantees market performance and creates packaging designs that are proven to sell.
When it comes to IT modernization, federal agencies commonly face three central challenges: integrating a myriad of systems, rationalizing applications and winning over each system owner to support agencywide infrastructure changes. Those challenges often come to a head when trying to cultivate an agile and secure DevSecOps process. One agency that has demonstrated surprising success in overcoming those challenges — in the face of daunting deadlines — is the U.S. Census Bureau. This was this the first time the Census Bureau attempted to collect responses via the internet. That endeavor added to the size and complexity of the internal IT modernization project, as well to the number of developers, security and operations stakeholders and vendors brought on board for this initiative. Sponsored by T-Rex Solutions. Guest: Jason Keplinger, Chief Technology Officer, T-Rex Solutions. Look for more coverage of “IT Modernization in Government” on www.fedscoop.com/listen
In Today's show I'm sitting down with one of the members from The Passive Project - our signature program that helps digital product entrepreneurs market and scale their online courses and digital offers. Lauren Keplinger is a 6-figure Etsy seller who knew she needed to share her Etsy tips with others. She started her second business, coaching other etsy sellers, but was super frustrated with the up and down launches of her course and not bringing in any revenue in between those launches.She was about to throw in the towel on her course business.But after joining The Passive Project, she got a tripwire up and running which brought in over $3000 within a few months and she's grown her email list by over 50% too.And that's just the beginning. The girl is on fire. In this interview with her, I asked her to share her journey, her tips, what worked and didn't, so that you could apply the same tactics to your business.Let's roll the episode.Snag a spot in my FREE class --> Make Mo' Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Want to see more of Lauren?Lauren's FREE Facebook Group for Etsy Sellers: http://www.laurenkeplinger.com/facebookEtsy SEO Checklist: https://lauren-keplinger.mykajabi.com/a/22962/F7egTQ2F Ultimate Etsy Starter Kit: https://lauren-keplinger.mykajabi.com/a/23879/F7egTQ2F Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)
Mat Keplinger is the current pitching coach for the Dons at University of San Francisco. He shares his insights into his success at Delta College in Stockton, CA producing numerous NCAA Division I athletes, MLB draft picks and his current position at USF. He talks about his training and pitching philosophy, the workload and practice at a Division I college team and about getting recruited to college - especially if you come from Europe. This episode is particularly helpful to all youth baseball players and youth coaches. --- Support this podcast: https://anchor.fm/elbakademie/support
Mat Keplinger is the current pitching coach for the Dons at University of San Francisco. He shares his insights into his success at Delta College in Stockton, CA producing numerous NCAA Division I athletes, MLB draft picks and his current position at USF. He talks about his training and pitching philosophy, the workload and practice at a Division I college team and about getting recruited to college - especially if you come from Europe. This episode is particularly helpful to all youth baseball players and youth coaches. --- Support this podcast: https://anchor.fm/elbakademie/support
Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! My guest today is Lauren Keplinger of CreativeMomBoss.com where she helps Etsy sellers get the consistent sales they dream of. Lauren started her Etsy shop, Funky Monkey Children, in 2012, and built it to a six figure business with over $170,000 in annual revenue. She blog and podcasts about selling on Etsy over at Creative Mom Boss and her digital program, Etsy Roadmap to Success teaches Etsy shop owners to take their shop from that inconsistent side hustle to a consistent income they can depend on. Today we’re talking about: How Lauren started her side hustle selling on Etsy. What Lauren did to scale her business when she maxed out her time and income. How to find success in a saturated market. Common misconceptions of the “work from home” dream. How Lauren got her husband on board with her business. The one thing that will determine your results above all others. How Etsy sellers can better market their shop and get better traffic to their shops. Why it’s not too late for you to start your Etsy shop. What a typical day looks like for Lauren. Her best advice for you if you’re struggling to get traction in your side hustle. The one belief Lauren had to change about herself to get where she is today. Lauren shares so much good advice whether, so whether you’re an Etsy seller or you sell digital products or group programs or one-on-one services, her advice applies to all of it! My favorite quotes from Lauren: “What I’m providing is valuable beyond the finished product.” “Ask yourself, ‘What is moving the needle forward, what is getting you results?’ and do more of that.” Resources mentioned in this episode: Pat Flynn Creative Mom Boss Starter Kit Bio: Lauren Keplinger is an Etsy seller and coach for like minded Etsy entrepreneurs. She started her shop, Funky Monkey Children, in 2012, and built it to a six figure business with over $170,000 in annual revenue. She blog and podcasts about selling on Etsy over at Creative Mom Boss and her digital program, Etsy Roadmap to Success teaches Etsy shop owners to take their shop from that inconsistent side hustle to a consistent income they can depend on. Connect with Lauren: Website: https://www.creativemomboss.com/ Podcast: Crickets to Cha-Chings Etsy: https://www.etsy.com/shop/funkymonkeychildren Instagram: https://instagram.com/creativemomboss
Have you ever thought about starting an Etsy business to sell something you have created? On today’s episode on the Ambitious Motherhood Podcast, we are talking with Lauren Keplinger about her journey of starting and growing her Etsy business to where it is today. In this episode, you’ll hearHow Lauren would go about starting her Etsy business today versus 7 years agoSimple ways you can differentiate your product or service in a sea of competitionGoing all-in on one thing and finding your nicheAre you ready to build a 6 figure business while working “nap time” hours, A.K.A. 20 hours a week or less? You crave the business of your dreams that brings in the income and makes the impact you want all while not sacrificing your family life and living the lifestyle you desire to live. Right? If that’s you, I want to invite you to apply for a complimentary Clarity Call with Katie to strategize your next level in your business and life! >> Apply Now See full show notes >> HERE SCREENSHOT THE SHOW TODAY AND TAG ME ON YOUR INSTAGRAM STORIES! I LOVE REPOSTING YOUR SHARE ON MY STORIES! See acast.com/privacy for privacy and opt-out information.
On today's Friday feature, we're chatting with Lauren Keplinger on how she started a 6-figure business on Etsy. Lauren Keplinger started selling on Etsy 6 years ago and scaled it to a full-time business, generating $150,000 per year making handmade personalized products. She now teaches other women how to build their own full-time creative job of their dreams at www.creativemomboss.com Hosted By: Brittany Darrington To stay connected, join the mailing list at BrittanyDarrington.com or CorporateMisfitClub.com. __________ Want to try Kajabi FREE for 28 Days? Sign up for the FREE here: https://app.kajabi.com/r/eCS534oP/t/gnovbpfv __________ Say hi on Social: Facebook: https://www.facebook.com/IAMBRITTANYDARRINGTON/ Twitter: https://twitter.com/BrittDarr Instagram: https://www.instagram.com/iambrittanydarrington/ LinkedIn: https://www.linkedin.com/in/brittany-darrington-77978aa8/ #CorporateMisfit #FemaleEntrepreneurship #FemaleStartup
Helen Keplinger grew up envisioning a future in medical science, however, wine offered greater adventure – taking her to work with winemakers in Napa Valley, Santa Barbara, Australia, Spain, and South Africa. Today she has her own wine brand while making wine with golfer Cristie Kerr and for iconic winery Grace Family. Enjoy! For more visit: keplingerwines.com
In honour of the excellent new book on the life of John Duffey, "John Duffey's Bluegrass Life" by Stephen Moore & G.T. Keplinger, we feature some music from the Country Gentlemen and the Seldom Scene. of course, we also have birthdays to celebrate and some great new music!
Seth and Trevor could be brothers...what do you think? We share stories of how Trevor often gets mistaken for Seth Keplinger when they are in the same building. There's a difference between a "show boar" and a "breedin boar", do you know the difference? He shares his thoughts on young judges in todays industry. Hear how his 12 year old son Eli is becoming more and more involved in the family operation.Support the show (https://www.facebook.com/TheStockTalkPodcast/?modal=admin_todo_tour)
When he was a young man, Gregg Keplinger sneaked into a coat room to hear John Coltrane play with Elvin Jones. He drew inspiration from that experience and developed a fiery, sensitive style of his own. Aside from his career as a drummer, Gregg is revered as a drum builder; and--due to his exceptional wisdom and empathy--he has mentored many of the greatest drummers from the Seattle area.
Dick Grace is the proprietor with his family of Grace Family Vineyards in Napa Valley, California.
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