Podcasts about brighttalk

Organizations need to understand what AI can do and can't do. Start creating the best use cases within their organizations and also train people on how to use them responsibly." - Diana Kelley In this episode, host Ana Melikian delves into the pivotal role of Artificial Intelligence (AI) in today's world, particularly in the business world. Joined by guest Diana Kelley, a seasoned Chief Information Security Officer at ProtectAI, they explore the integration of AI into our daily lives and the business sphere. Ana and Diana discuss the importance of understanding AI's capabilities and limitations, likening it to a hundred-foot wave that businesses need to learn to surf rather than be overwhelmed by. They emphasize the necessity of increasing AI literacy to make informed decisions and identify the best use cases within organizations. Diana sheds light on the potential risks and vulnerabilities of AI, including data privacy concerns and the need for responsible adoption. Organizations are encouraged to enhance their security measures and train employees to use AI effectively and safely. As Ana and Diana examine AI's rapid advancement, they highlight the critical balance between embracing innovation and maintaining security. The conversation is filled with insightful analogies and expert advice, making it a must-listen for anyone interested in navigating the complexities of AI in business and security. Let's dive in! This week on the MINDSET ZONE: 00:00 Introduction to AI in Everyday Tools 01:02 Meet Diana Kelly: Cybersecurity Powerhouse 01:49 The AI 100-foot Wave 03:42 Understanding AI Risks and Vulnerabilities 11:43 AI Literacy: A Necessity for All 18:02 Data Privacy and Security Concerns 26:00 Resources for AI Literacy and Security 29:25 Conclusion and Final Thoughts About The Guest Diana Kelley is the Chief Information Security Officer (CISO) for Protect AI. She also serves on the boards of WiCyS, The Executive Women's Forum (EWF), InfoSec World, CyberFuture Foundation, TechTarget Security Editorial, and DevNet AI/ML. Diana was Cybersecurity Field CTO for Microsoft, Global Executive Security Advisor at IBM Security, GM at Symantec, VP at Burton Group (now Gartner), a Manager at KPMG, CTO and co-founder of SecurityCurve, and Chief vCISO at SaltCybersecurity. Her extensive volunteer work has included serving on the ACM Ethics & Plagiarism Committee, Cybersecurity Committee Advisor at CompTIA, CTO and Board Member at Sightline Security, Advisory Board Chair at WOPLLI Technologies, Advisory Council member Bartlett College of Science and Mathematics, Bridgewater State University, and RSAC US Program Committee. She is a sought-after keynote speaker, the host of BrightTALK's The (Security) Balancing Act, co-author of the books Practical Cybersecurity Architecture and Cryptographic Libraries for Developers, instructor for the LinkedIn Learning classes Security in AI and ML and Introduction to MLSecOps, has been a lecturer at Boston College's Masters program in cybersecurity, one of AuditBoard's Top 25 Resilient CISOs in 2024, a 2023 Global Cyber Security Hall of Fame Inductee, the EWF 2020 Executive of the Year and EWF Conference Chair 2021-Present, an SCMedia Power Player, and one of Cybersecurity Ventures 100 Fascinating Females Fighting Cybercrime. Connect with: Linkedin.com/in/dianakelleysecuritycurve ProtectAI.com Resources: NIST AI RMF: https://www.nist.gov/itl/ai-risk-management-framework OWASP AI Sec: https://genai.owasp.org/ OWASP AI Security and Privacy Guide: https://owasp.org/www-project-ai-security-and-privacy-guide/ MITRE ATLAS: https://atlas.mitre.org/ MLSecOps Community: https://mlsecops.com/ LinkedIn Learning: Introduction to MLSecOps Security Risks in AI and Machine Learning: Categorizing Attacks and Failure Modes Related Content: Expand What's Possible

Guest: Lisa Dennis        Guest Bio:  Lisa Dennis is a global marketing and sales strategist and consultant. She brings over thirty years of marketing and sales experience to her work with business-to-business clients. She founded the consulting firm, Knowledgence Associates, in 1997 with a core focus of helping sales and marketing teams “see the world through their customers' eyes™." In 2021, Lisa launched a monthly online show, The Messaging Workshop LIVE on The Sales Expert Channel hosted by BrightTALK.   She has worked with companies across a broad range of industries (specialty in high technology, healthcare, insurance, manufacturing, and professional services) including Akamai, Citrix, CSC (now DXC Technology), Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro, and many others.     Guest Links: Value Propositions That Sell   Key Points: Lisa's Books "Value Propositions That Sell: Turning Your Message Into A Magnet That Attracts Buyers" Upcoming: "Do You Speak Buyer? An Integrated Messaging Playbook for Marketing and Sales" (2025)   Career Journey Initial interest in value propositions stemmed from her experience as a product manager for an unpopular product. Influenced by Jill Conrath, who encouraged her to focus on value propositions.   Understanding Value Propositions Common Definition: A statement about what a product/service offers and how it differs from competitors. Lisa's Definition: A buyer-focused statement that demonstrates understanding of the buyer's goals, challenges, and how the solution meets those needs.   Process for Creating Value Propositions 1.     Research and Segmentation: Understand different target audiences; avoid a one-size-fits-all approach. 2.     Two-Page Template: ·       First Page: Value proposition statement outlining customer pains, target audience, and offer. ·       Second Page: Detailed value drivers and proof points to support the messaging.   Emphasizing Buyer-Centric Messaging Use buyer language rather than jargon Focus on emotional context: what challenges buyers face and their aspirations. Conduct interviews with customers to capture their language and sentiments.   Common Mistakes Inwardly-focused value propositions that prioritize company over buyer needs. Using technical jargon that may alienate prospects. Failing to differentiate messages for varied target audiences.   Effective Messaging Techniques Start with the buyer's perspective, using language and issues they relate to. Develop messaging frameworks that allow for customization without starting from scratch.       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...We talk about what online marketing looks like after 3rd party cookies are gone. About Rich StoneRich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget. Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers' B2B technology marketing and sales goals / KPIs. Providing solutions that make a real business impact for our customers across our full suite of TechTarget's offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.EPISODE LINKSTechTarget PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKBUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.comThe Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.comPRODUCTIVITYProductivity tips in under 5 minuteshttps://podcasts.apple.com/us/podcast/productivity/id1694396715

Gravitas Infinitum / Carbotura was among the world's top 50 most innovative new companies in 2021. It uses industrial-scale modular facilities to eliminate Municipal Solid Waste and create renewable fuels, carbon sequestering critical minerals, and nano-biomaterials. In the process it delivers highly efficient, large scale carbon capture for positive environmental impact. Tyler Wood is a Director at Gravitas Infinitum / Carbotura, and he is going to tell us about this closed loop system that generates multiple circular and regenerative economic benefits. Open the BrightTALK channel attachments tab for a Carbotura Economic Impact Report.

After a 25-year financial market and banking career, Scott Donachie founded Companies for Net Zero (CNZ), which brings together global business leaders via summits and networking events to share insights on delivering immediate climate outcomes. CNZ also publishes daily climate insights and education via its ‘CNZ Eco Forum' smartphone app, which our followers will learn about in this episode. Since founding CNZ five years ago Scott has built an extensive network of sustainability-focused business leaders in the New York metro area who are committed to delivering climate outcomes. The Sustainable Finance Podcast (SFP) will participate in CNZ's upcoming Decarb New York on Sept. 14th, focusing on practical decarbonizing of New York real estate assets in response to Local Law 97, which we will discuss in this SFP episode. See the Attachments tab at the BrightTALK channel link to this SFP episode for details on future CNZ events.

Did you know that more people would rather clean a toilet than call customer support? Due to this, combined with the fact that employing a customer support team during a recession is an expensive luxury, many companies are opting to close down their support teams. Instead, they're shifting their focus to developing knowledge-center content, where customers can find their own answers to their questions. However, does this turn meet all customer needs? How can you make the best knowledge center possible? Are there benefits in maintaining customer support teams? Join Kevin as he interviews his longtime friend and content industry veteran Scott Abel. They discuss different forms of content that can be housed in knowledge centers, the different purposes that content can be used for, and the changes to knowledge-center content caused by the recent pandemic. They also discuss how personalization can be utilized for that content and how the knowledge centers fit within the entirety of the customer experience.  Known as "The Content Wrangler," Scott Abel is a content strategist who helps companies improve how they author, maintain and deliver information to those needing it. He's co-authored "Intelligent Content: A Primer" and "The Language of Content Strategy" and creator of the Content Strategy Series of books from XML Press. In addition, Scott hosts the most popular content-focused webinar show on BrightTALK, attracting tens of thousands of viewers annually. Scott co-produces several events including the annual Information Development World, Technical Documentation RoundUp, and Content Intelligence conferences, and is a presenter at content industry conferences including Intelligent Content Conference (an event he co-founded and later sold to Content Marketing Institute), Content Marketing World, Localization World (North America, Europe, Asia), Content Strategy Applied, and Society for Technical Communication Summit. His blog, TheContentWrangler.com, is a popular destination for communication pros seeking information about content management strategy and related topics. Scott's Info:  Scott's Linkedin: https://www.linkedin.com/in/scottabel/ Scott's Twitter: twitter.com/scottabel  Scott's Blog: thecontentwrangler.com Kevin's Info:  Kevin's Website and Blog: https://bit.ly/3in284l Kevin's Twitter: https://bit.ly/3jhscNG Kevin's Linkedin: https://bit.ly/3xn9SHG  AvenueCX Website: https://bit.ly/3lsSFdR --- Send in a voice message: https://podcasters.spotify.com/pod/show/avenuecx/message

My guest in today's podcast program is the Managing Partner of the Zero Emissions Fund and for two decades has been a mentor and board advisor to green technology startups. Claudia Marcusson serves on investment boards of impact VCs and is a limited partner herself. Marcusson has worked for more than twenty years in financial services across the globe and lectures at the National University of Singapore on green technology for senior executives and C-level suites. In today's conversation we're focusing on her role with the Zero Emissions Fund and Accelerator. See the Attachments tab at the BrightTalk link for details on the National University of Singapore course Claudia Marcusson will be offering on "Green Technology in the Digital Economy for Leaders", July 28, 31 2023

We hear about all the ways marketers miss the mark - what they do wrong. What if we focused on what they are doing right and then expand the use of those tactics? Some companies have a team of one or less than five and each must wear several hats. If, as a group, you lay out what is working, analyze the results through Google Analytics and pulling in all the pieces, as a group, you can tackle what is next. It may be enhancing the most popular pages you have to ensure you move people along on the journey toward a conversation with your sales team. It may be creating a podcast or other content that appeals to your existing customers as the "inside group" rather than only talking to them when you want to sell them something new.  Jeanne Hopkins goes through ways to bring out the best in the existing marketing plan, letting go of what's not working and allowing companies to divide and conquer what needs to be done to engage, then celebrating the mountain of measurable successes as a group. Join us for, "Making Use of What Marketers Are Doing Right." Links from this episode: Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jeannehopkins/  Connect with Susan on LinkedIn: https://linkedin.com/in/susanmfinch   About Jeanne Hopkins, B2B Fractional CRO with growth marketing chops, Advice with Accountability, GTM, PLG; former @hubspot VP Marketing; Speaker; Author; Advisor; Mentor; Start-up Investors: Deep expertise in data-driven, high-velocity B2B and B2C customer acquisition, sales, marketing, and customer success organizations. Inbound (obviously)-based lead gen programs to support global demand for high-growth SaaS companies. Experienced in building GTM programs from scratch and turning around existing ones. Able to forge lasting partner marketing relationships with startups and enterprise-class organizations. Inbound marketing success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrive in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and an extreme amount of detail - all within budget. Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile"​, #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14/15 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh. Advisor: OneScreen.io; Siemplify.co; Rank the Vote Digital Council; USEFULL (Coffee Cup Collective); Below The Fold (Acciyo) Author: Go Mobile!

A more complete title is, "How are you marketing to your employees, customers, prospects, community?" Today I'm talking with Jeanne Hopkins who is launching Salty Marketing Company this month. We'll cover what a fractional CMO is and isn't, the four elements of marketing that every company must include or fail. Employees Customers Prospects Community Consider this a wake-up call to marketers who are unable to justify their spending. This is part one of our session. Links from this episode: Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jeannehopkins/  Connect with Susan on LinkedIn: https://linkedin.com/in/susanmfinch   About Jeanne Hopkins, B2B Fractional CRO with growth marketing chops, Advice with Accountability, GTM, PLG; former @hubspot VP Marketing; Speaker; Author; Advisor; Mentor; Start-up Investors: Deep expertise in data-driven, high-velocity B2B and B2C customer acquisition, sales, marketing, and customer success organizations. Inbound (obviously)-based lead gen programs to support global demand for high-growth SaaS companies. Experienced in building GTM programs from scratch and turning around existing ones. Able to forge lasting partner marketing relationships with startups and enterprise-class organizations. Inbound marketing success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrive in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and an extreme amount of detail - all within budget. Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile"​, #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14/15 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh. Advisor: OneScreen.io; Siemplify.co; Rank the Vote Digital Council; USEFULL (Coffee Cup Collective); Below The Fold (Acciyo) Author: Go Mobile!

Welcome to the third and final installment of our Edmonton Startup Week podcast series.On today's episode I sat down with the mind-expanding Andrew Goldner from GrowthX to learn about the work he and his partners are doing to help build innovation and venture capital opportunities in Alberta and beyond. (You'll learn more about the Alberta Innovates Revenue Accelerator in our interview.)GrowthX is an early-stage venture capital fund, but they do things differently. They've sequenced the path to product-market fit to help founders reduce the time it takes to get investment-ready.  By working with founders, GrowthX then generates reliable insights that earns them the opportunity to invest.A few of our many stops along the way include a discussion around what Andrew calls the signal to noise ratio and how founders need to protect their time, the importance of humility and the need to learn from our mistakes, and his mantra that everything communicates.Welcome to Shift!Bio    Andrew Goldner is a Founding Partner of GrowthX, an pre-Series A venture fund that he started in Silicon Valley with three other go-to-market experts.Andrew has been in the technology sector since 1998, based in New York City, Hong Kong, Singapore, Palo Alto and Nashville.Andrew began his career in technology as a lawyer for the early Internet pioneers in Search (Alta Vista and Yahoo), AdTech (DoubleClick), SaaS (Salesforce) and others while practicing law. He left private practice at Skadden Arps to join DoubleClick leading up to the Google acquisition and then co-founded a financial news business at Thomson Financial leading to the Reuters acquisition. He then served as Publisher of Reuters News and then Co-Founder and Managing Director of the company's legal media business in Asia Pacific and the Middle East.In Silicon Valley, Andrew was early at Guidespark, an employee communication SaaS startup, and BrightTalk, a content marketing SaaS startup. He then co-founded GoodMoney to democratize high-performance, values-based investing. During that “wonderful learning opportunity,” Andrew met his current partners and co-founded GrowthX.Andrew is a Kauffman Fellow, Regional Board Member of Venture for America, and a Mentor at Endeavor, Alchemist Accelerator and Galvanize. Andrew is a visiting lecturer at Vanderbilt's Owen Graduate School of Management where he teaches two popular multi-day seminars: Entreprenurial Sales and Venture Capital. Andrew received his undergraduate degree from the University of Cincinnati and his law degree from Georgetown University.Shift by Alberta Innovates focuses on the people, businesses and organizations that are contributing to Alberta's strong tech ecosystem.

Lisa Dennis founder of the consulting firm, Knowledgence Associates Joins Pete Jansons, Kevin Gaither and Jamie Carney to discuss whether the best sales reps can become the best sales managers. Lisa is a global marketing and sales strategist and consultant. She brings over thirty years of marketing and sales experience to her work with business-to-business clients. She founded the consulting firm, Knowledgence Associates, in 1997 with a core focus of helping sales and marketing teams “see the world through their customers' eyes™." In 2021, Lisa launched a monthly online show, The Messaging Workshop LIVE on The Sales Expert Channel hosted by BrightTALK. She has worked with companies across a broad range of industries (specialty in high technology, healthcare, insurance, manufacturing, and professional services) including Akamai, Citrix, CSC (now DXC Technology), Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro, and many others. --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

Paul is a nationally recognized expert on sustainable investing, and the host of the popular Sustainable Finance Podcast, a weekly program featuring conversations with thought leaders in the field. He is a sought after moderator and speaker for panels at some of the key national sustainable investing conferences, and for BrightTALK, where he has been moderating quarterly ESG summits for the past 3 years. As a consultant, Paul works with both individual advisors and large investment firms to integrate ESG investing into their portfolio and sales strategies.

About Our Diary Entry: Diana Kelley's security career spans over 30 years. She is Co-Founder and CTO of SecurityCurve and donates much of her time to volunteer work in the cybersecurity community, including serving on the ACM Ethics & Plagiarism Committee, as CTO and Board member at Sightline Security, Board member and Inclusion Working Group champion at WiCyS, Cybersecurity Committee Advisor at CompTIA, Advisory Council, Bartlett College of Science and Mathematics, Bridgewater State University, and RSAC US Program Committee.  Diana produces the #MyCyberWhy series and is the host of BrightTALK's The (Security) Balancing Act and co-host of the Your Everyday Cyber podcast. Diana is also a Principal Consulting Analyst at TechVision Research and a member of The Analyst Syndicate. She was the Cybersecurity Field CTO for Microsoft, Global Executive Security Advisor at IBM Security, GM at Symantec, VP at Burton Group (now Gartner), and a Manager at KPMG. She is a sought after keynote speaker, the co-author of the books Practical Cybersecurity Architecture and Cryptographic Libraries for Developers, has been a lecturer at Boston College's Masters program in cybersecurity, the EWF 2020 Executive of the Year, and one of Cybersecurity Ventures 100 Fascinating Females Fighting Cybercrime. Diana Kelley recently joined Cyber Future Foundation as an Advisor.  Highlights: 0:00 - Introductions and Backgrounds On how she does it all… “It takes a village – everything I do is in partnership with others” “I'm super hyper organized and that helps a lot – once I showed somebody my pantry and everything is labeled” Loves being back on the advisory side; has been at big companies for 8+ years – gives her balance working with smaller companies   6:09 - “When you get to the really big companies, as things get scaled the complications grow exponentially – have legal requirements, regulatory needs based on the geo – people can get really siloed in their focus. CISO has to have some kind of a view…” 8:44 – Diana's Perspective on Leadership. Leadership – she's been called “pushy,” but some people want to go in and get organized and bring people together. In college (she went to Boston College) and loved the radio station. They needed a general manager, and it was a student selected role; in her second year she decided to run for GM and she was the first woman!   Years later when she was working in Cambridge and building out a team, she thought to herself “I could be a Vice President someday – she had been building towards this… Advice: think about what is natural for you and embrace the opportunity. Leaders don't necessarily have to be managers 21:09 - The Button Learning - @whataboutbunny on Instagram 41:04 - What Gets You Excited and Which Role in Cybersecurity?   There are CISOs presenting to boards – what is that you want to do in cyber? Look at people who are in those roles and reach out and talk to them – ask them what their job is like “I've learned so much by just asking people. For a while I was really curious – what's a distinguished engineer…” Ask people what it's like to be in their job and how did they get there Engage with Diana Kelley: LinkedIn: https://www.linkedin.com/in/dianakelleysecuritycurve/ (https://www.linkedin.com/in/dianakelleysecuritycurve/) Twitter: https://twitter.com/dianakelley14 (https://twitter.com/dianakelley14) The (Security) Balancing Act: https://www.brighttalk.com/channel/17830/ (https://www.brighttalk.com/channel/17830/)

On this episode of the Humans of DevOps, Jason Baum is joined by Helen Beal, Chief Ambassador at DevOps Institute. They discuss Helen's tech beginnings including an *interesting* data entry story, human skills, learning and helping people plus way more! Helen Beal is a DevOps and Ways of Working coach, Chief Ambassador at DevOps Institute, and ambassador for the Continuous Delivery Foundation. She is the Chair of the Value Stream Management Consortium and provides strategic advisory services to DevOps industry leaders such as Plutora and Moogsoft. She is also an analyst at Techstrong Research. She hosts the Day-to-Day DevOps webinar series for BrightTalk and the Value Stream Evolution series on TechStrong TV. She speaks regularly on DevOps and value stream-related topics, is a DevOps editor for InfoQ, and also writes for a number of other online platforms. She regularly appears in TechBeacon's DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards and was a finalist for Computing DevOps Excellence Awards' DevOps Professional of the Year 2021. Want access to more content like this? Gain the tools, resources and knowledge to help your organization adapt and respond to challenges by becoming a professional member of DevOps Institute. Engage in one of the fastest-growing DevOps communities today! Get started for free: https://www.devopsinstitute.com/membership/ Use promo code HODPOD21 at this link for 20% off your Premium Membership.

How do you define a community-led approach to helping recent migrants? What are the needs and context of each specific migrant and destination? What level of preparation, financial security and conditions does one have in order to be prepared? Nina Mohanty is no stranger to these important issues - being the founder of Bloom herself, and next week - she takes the lead in both hosting Tori Samples (Leaf Global) and as a guest together with our co-host Meaghan Johnson - in a wide discussion for our new installment of Breaking Impact. Meet the guests:Tori Samples - Co-Founder and CTO, Leaf Global Fintech.Tori has a background in technology and fifteen years of personal experience working with resettled refugees in the United States. As a Data Architect at HCA—a Fortune 75 healthcare company in the US—Tori developed products on some of the largest datasets in the world and helped manage sensitive clinical and financial data for 33 million patients. In addition to designing Leaf's technical system from the ground up, Tori has lectured on blockchain systems in university, corporate, and professional association settings. She has an MBA from Vanderbilt University and is currently based in Kigali, Rwanda leading Leaf's in-market team.Leaf is a blockchain-based, digital wallet that provides cross-border financial services on a mobile device—no smartphone required. With Leaf, customers can store, transport, exchange, send, and receive money digitally. Leaf targets the nearly 500 million cross-border traders across Africa and 79.5 million forcibly displaced refugees and migrants, though anyone can use Leaf. Leaf Wallet is live in Kenya, Uganda, and Rwanda, available both on USSD and as a smartphone app on Google Play and the App Store. Leaf has processed over 100,000 transactions since going live in September 2020 and has been recognized by the Vatican, the US National Science Foundation, the United Nations, and Fast Company. Connect with Tori: https://www.linkedin.com/in/tori-samples-a0b85055/Leaf: https://leafglobalfintech.com Nina Mohanty - Founder, Bloom MoneyNina's interest in digital technology stems from her childhood growing up in the Silicon Valley, where she was surrounded by tech Giants such as Apple, Facebook, and Google and grew to recognize the awesome opportunities for technology to improve processes, functions, and more importantly – lives. This was confirmed during her time on the Digital Payments team at Mastercard, with a focus on digital payment acceptance. While at Mastercard, she was able to see how powerful small changes to a user experience can transform the way people interact with their money. Her time at Starling Bank further solidified the possibilities for tech to help people live healthier financial lives. Since then Nina worked at London-based Open Banking start-up, Bud, to build out a financial marketplace and rethink the way we interact with financial services. Today, Nina works with the magnificent team at Klarna, making payments smooth. Nina is a fiercely passionate feminist and vocal advocate of diversity (of all kinds) in the workplace. She volunteers for organizations including I Can Be, a charity whose goal is to share non-stereotypical careers with underprivileged school girls in London as well as Ada's List, a community of women working to advance women in technology. She is a member of FemTech Global and Tech Ladies, both international communities for women working in technology. Nina is also a mentor to students from her alma mater, the London School of Economics and regularly volunteers her time as a guest lecturer or panelist at LSE events. She is also a regular public speaker at events hosted by Money20/20, Innovate Finance, General Assembly, BrightTalk, Salesforce, and more speaking on topics ranging from payments, ethical AI, diversity, the future of work, and tech for good.Bloom Money is an app built to help people borrow and save money in a simple, transparent way,

Steven Levine   – The Insurance Marketing Organization Podcastwith Seth GreeneEpisode010Steven Levine Steve brings extensive marketing and sales experience to his role. Most recently, he led marketing for Civic Connect, a GovTech startup. He has consulted for a number of cybersecurity companies including Flashpoint, RiskSense, Qualys & Panda Security. Previously, Steve was Chief Marketing Officer at publicly-traded Edgar-Online and financial services startup UB matrix. Steve has held VP of Marketing positions at Oracle, Cassatt, Ketera and Arcot. While at Oracle, he led Oracle's first global e-commerce marketing campaign. Steve also brings a sales perspective having held business development and sales roles at Tektronix and ParcPlace Systems. Steve has a B.S. Computer Science from Southern Methodist University. Listen to this insightfulepisode with Steven, chock-full of valuable financial tips: Here is what to expect on this week's show: Ways the business world is looking to neuroscience for new, exciting technology How the new technology can save time and money for businesses How machine learning, AI, and big data have shaped the business landscape The challenges that new tech faces to break into the mainstream   Connect withSteven: Guest Contact Info: Website: https://www.cortical.io/ Brighttalk: https://www.brighttalk.com/channel/18693/ Twitter: https://twitter.com/cortical_io YouTube: https://www.youtube.com/user/ceptsystems Linkedin: https://www.linkedin.com/company/cortical-io/     Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest: Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud Topics: What is marketing, really? Why is it sometimes reviled by the technologists? What makes a great marketer in cloud security? What's different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud? Which things are the easiest or hardest to do in Google Cloud Security marketing? How do you talk about products so they stand out from the noise? How's Google Cloud marketing helping our users stay ahead of the adversaries? Resources: Security insights that help customers stay up to date Customer case studies on our security products Quarterly Google Cloud Security Talks  Cloud security webinars on BrightTALK and Cloud OnAir  Identity and security blogs on the Google Cloud blog

Diana Kelley of The Analyst Syndicate is on the podcast to chat about her 25-year-long career in security. She touches on artificial intelligence and machine learning ethics, sneaking into DARPA in the '70s and much more. 0:00 - Intro 3:14 - Getting into cybersecurity11:51 - Cybersecurity changes in the past 25 years15:34 - Choosing exciting cybersecurity projects19:49 - What is The Analyst Syndicate?23:00 - Editorial process at The Analyst Syndicate26:26 - Changes in security from the pandemic32:22 - Combating fatigue at home34:35 - Digital transformation39:25 - Bringing more women into cybersecurity43:08 - Tips for hiring managers46:16 - Using AI and ML ethically51:50 - Tips to get into cybersecurity 55:15 - Kelley's next projects56:18 - Learn more about Kelley57:08 - OutroHave you seen our new, hands-on training series Cyber Work Applied? Tune in every other week as expert Infosec instructors teach you a new cybersecurity skill and show you how that skill applies to real-world scenarios. You'll learn how to carry out different cyberattacks, practice using common cybersecurity tools, follow along with walkthroughs of how major breaches occurred, and more. And it's free! Click the link below to get started.– Learn cybersecurity with our FREE Cyber Work Applied training series: https://www.infosecinstitute.com/learn/​ – View Cyber Work Podcast transcripts and additional episodes: https://www.infosecinstitute.com/podcastDiana Kelley's security career spans over 30 years. She is co-founder and CTO of SecurityCurve and donates much of her time to volunteer work in the cybersecurity community, including serving on the ACM Ethics & Plagiarism Committee, as CTO and board member at Sightline Security, board member and Inclusion Working Group champion at WiCyS, cybersecurity committee advisor at CompTIA, Advisory Council, Bartlett College of Science and Mathematics, Bridgewater State University and RSAC US Program Committee. Kelley produces the #MyCyberWhy series and is the host of BrightTALK's The (Security) Balancing Act and co-host of the Your Everyday Cyber podcast. She is also a principal consulting analyst at TechVision Research and a member of The Analyst Syndicate. She was the Cybersecurity Field CTO for Microsoft, global executive security advisor at IBM Security, GM at Symantec, VP at Burton Group (now Gartner) and a manager at KPMG. She is a popular keynote speaker, the co-author of the books "Practical Cybersecurity Architecture" and "Cryptographic Libraries for Developers," has been a lecturer at Boston College's Masters program in cybersecurity, the EWF 2020 Executive of the Year and one of Cybersecurity Ventures 100 Fascinating Females Fighting Cybercrime.About InfosecInfosec believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with  skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber-safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. Learn more at infosecinstitute.com.

Today, I've got a bonus episode for you in the form of a replay of our new, All Things Sales Success Series. That's part of the sales experts channel on BrightTALK, the second Tuesday of each month. You can learn more about that show at Top1.fm/ATSS. And it gives me an opportunity to bring on some different voices and perspectives beyond the number one and top 1% level individual contributors that I exclusively interview here on this podcast. In this episode, I talked with Zeeshan Hafeez, who is one of the best and most innovative sales leaders. I know he's currently the Chief Revenue Officer at VeeMed, and I asked him to start by introducing himself and to share a bit about his background. Here's he.

In this episode from B2BSMX, David Pitta, CMO at BrightTALK, and Aaron Bollinger, Co-Founder and CRO of Kronologic, discuss how they fixed the “last mile” problem that was breaking the communication between sales and marketing.

Subscribe & Download Listen on Apple Podcasts Listen on Google Play Follow us onSoundCloud Listen on Spotify Guest: Cory Minton https://vimeo.com/450499028/1191ecdc9c Episode Transcript 00:07 Ramesh: Okay. Hey, hello everybody. This is Ramesh Dontha, the podcast host for the agile entrepreneur podcast. And this year 2020, this is my first podcast and also, we are also doing the video cast as well. So I'm very, very excited to introduce today our guests, Corey Minton, who is the editor in chief of Big Data Beard. So Corey, welcome. 00:30 Corey: Hey, thank you very much Ramesh. Glad to be on another podcast. It's pretty fun. 00:35 Ramesh: Yeah, this is going to be a video cast as well. So I came across your Big Data Beard and I met you in Las Vegas for the BrightTalk interview. Impressed with what you guys are doing and you talked a lot about Big Data Beard and then switching the direction. So why don't we take it from the beginning? So what is Big Data Beard and then how you got involved with it? 00:57 Corey: Absolutely. So Big Data Beard is a creative media company that's really focused on talking about the trends, technologies and the talented people that are really making big data a big deal. And big data is certainly evolved over the last few years, has becoming an in-vogue term that people didn't really understand completely. And it was exciting to now it's almost, it gets polarizing, right? But it really, what we try to focus on is finding those nuggets of wisdom with smart people and smart companies that are leveraging AI, Big data, machine learning, deep learning, IOT, this modern emerging technology landscape to really do something transformative. So whether that's, you know, talking with the founders and the CTOs at cool, interesting startup companies to talking with industry executives who are actually using these technologies to impact the quality of human life or their business. And so really, it's really a great way for myself and our other contributors and members of the podcast team to really get to talk to the best and the brightest in the industry. And we really, that's how we started. We really just wanted an excuse to talk to the best and the brightest so that we would constantly stay as educated as possible on these emerging trends. So that we can continue to be great technologists in a variety of ways. 02:38 Ramesh: Okay, fantastic. So that is fine, actually you're doing a very interesting thing Corey, one is that you're fully employed, but started Big Data Beard on the side as a side hustle I would say. So talk a little bit about the Corey not the big beard guy. What do you do? 02:57 Corey: Yeah, so not Big Data Beard, my job is, I'm a strategist for Splunk, which is a big data software company, a publicly traded company. Very interesting, cool software used really to help make machine generated data usable, accessible, and valuable to everyone. And so my job as a strategist is very much to help understand where is the industry goin...

During this episode of Tech Qualified, Justin Brown chats with Nick Waterhouse, Senior Marketing Manager at Evaluator Group. This interview takes a deep dive into his past work experience as an entrepreneur - when he built and sold a company that made headphones. After exiting his headphone company, Nick took on a role as Senior Marketing Manager at Evaluator Group. Evaluator Group is an IT analyst consulting firm based in Boulder, Colorado. Highlights Nick starts the interview by providing some insight into his entrepreneurial efforts when he started and then ultimately sold a headphone company that specialized in ergonomic, memory foam earbuds.  When starting the headphone company in China, Nick was introduced into a wide range of digital marketing disciplines and realized how much he enjoys spending his time there. After a period of success, Nick describes how he sold his headphone company and decided to dive into the marketing field head-on by working for an IT analyst firm. Nick explains the fundamental similarities and differences between B2B and B2C companies. Nick describes how a consumer can easily see a set of headphones and understand its cost structure, whereas the same is not the case with working for a consulting firm. Nick takes some time to provide a description of Evaluator Group’s ideal customer profile, which really includes two major types of customers - vendors and end-users. For vendors, the company mostly relies upon relationships with major players such as IBM, VMWare, etc.  From an end-user perspective, Evaluator Group’s ideal customer is anybody who’s looking for a new solution in the data storage industry, or a person who's having a problem with the way they're currently managing their data. Nick discusses the challenges with marketing the company’s services because, in this day and age, there are so many types of roles who manage a company’s data - IT Specialists, Cloud Specialist and a range of other titles. Webinars are one of the successful approaches to attract potential customers - and the company really tries to keep them unscripted and “personal.” Product reviews of data storage products attracts prospects and also serves as a great tool for marketing. The company is completely unbiased and does not have any pay-to-play relationships with vendors. All information available on their website is researched by analysts. Nick’s team sits down and schedules video interviews with either past clients, current clients, or potential future clients which have helped them in relationship building. Promoting webinars natively on BrightTalk and pushing videos out on social media ensures the company gets the most out of these webinar and video assets. Video interviews are posted on various social media platforms and in emails which further adds a lot in relationship building. The company is focusing on SEO and it’s working efficiently for them so far. In-depth, free information on the site is what’s attracting the right prospects. Key Points Nick pinpoints the basic similarity between B2B and B2C companies and said “in terms of digital marketing, you're really just selling a product. So...I was selling headphones before, now I'm basically selling a service. But it's still, somebody's knowledge, solving a problem for somebody.” On Evaluator’s website, a prospect can find every single product in this space, access a detailed writeup and view a product brief - all of which are free and beneficial for people who are actually looking to make a purchasing decision. Each analyst at the organization has a different technology they cover and they are some of the foremost experts in their respective fields. Resources Nick Waterhouse: LinkedIn Evaluator Group: Website Evaluator Group: LinkedIn Evaluator Group: Twitter Motion: Ultimate Thought Leadership Course for B2B Tech Companies  

Nikki Del Principe, Director of Content Strategy at Melrose PR, hosts this special episode of Crypto Token Talk focused on "Communications During Crisis" in the midst of the coronavirus pandemic. Kelsey McGuire, Co-Head of Experiential Marketing at ConsenSys, and Kelley Weaver, CEO of Melrose PR and usual host of Crypto Token Talk, join this episode as guests. We begin with Kelley and Kelsey sharing best practices for PR and marketing during periods of crisis. Key points include: Know Your Audience Share Content that People Crave Be Authentic Don't Over-Generalize Focus on Value-Driven Marketing Next, Kelsey shares how her team has tweaked tactics pertaining to virtual events to add value. She discusses the ETH2 virtual summit and how they are adding gamified components and working with partners to make this online event community-oriented. Kelley shares how Melrose PR had to make strategic adjustments at the inception of the COVID-19 pandemic to ensure the announcement of Fold's Visa-powered bitcoin rewards card garnered the press coverage it deserved, which ultimately included stories in Bloomberg, Fortune, and Forbes, among a slew of business and crypto outlets. With so many companies shifting to remote work, Kelley and Kelsey discuss how their leadership styles have changed. This leads to a conversation about the long-term impacts of COVID-19. The guests share final thoughts on how to handle communications during this time of uncertainty, reminding us to reflect in addition to looking to the future and moving forward with your goals. Topics covered: -Best practices for PR and marketing during crisis and periods of uncertainty -PR and marketing success stories during the COVID-19 pandemic -Kelsey discusses the importance of building community and how her team is adding value to virtual events through gamification  -Kelley shares her experience running communications for Fold's recent Visa-powered bitcoin rewards card announcement -Predictions for the future, including long-term impacts of the coronavirus crisis -Adjustments in leadership during this time of uncertainty -The benefits of remote work -Long-term shifts in workplace culture Links to Resources: ConsenSys: https://consensys.net/ Melrose PR: https://www.melrosepr.com/ Kelley on Twitter: https://twitter.com/cryptokelley Kelley on LinkedIn: https://www.linkedin.com/in/cryptokelley Kelsey on LinkedIn: https://www.linkedin.com/in/kelseykmcguire Ethereal Virtual Summit: https://www.etherealsummit.com/ Story on Fold's Bitcoin Rewards Card in Bloomberg: https://www.bloomberg.com/news/articles/2020-04-09/visa-teams-with-startup-fold-for-bitcoin-rewards-on-new-card Kelley's Recent Webinar on BrightTALK: https://www.brighttalk.com/webcast/18050/395242?utm_campaign=communication_viewer_followup&utm_medium=email&utm_source=brighttalk-transact&utm_content=webcast

Live events can still exist even if we can't all hang out together in the same place. In this episode, Matthew Grant is talking to Andy Wiggans of the digital video platform BrightTALK about best practices for sharing content and engaging with your customers. Not surprisingly BrightTALK has seen a massive increase in usage for its platform over the last few weeks as its client base of over 1,500 companies relies on it to talk directly to their clients and prospects.  At InsTech London we are now running weekly events on BrighTALK, talking to more of the leaders in technology, innovation and insurance. We have been able to keep up the spirit of our live events, and are quickly building up a growing audience to complement our weekly podcasts. You can see more of what we are doing at the BrightTALK InsTech London channel  See more of what we are up to including all our prior events at www.instech.london Thanks to Vlocity for sponsoring our BrightTALK channel 

Matthew Grant and Robin Merttens discuss the latest insurance, innovation and insurtech news that has caught their attention.  The conversation took place to launch our new series of live events on Brighttalk, where we'll be bringing you news and interviews until we can relaunch our events at The Steelyard in London.  You can find out more about what we're planning on our new Brighttalk channel, including details of our Insurtech Survival Guide event on Thursday 6 April.  Continuing Professional Development - Learning Objectives InsTech London is accredited by The Chartered Insurance Institute (CII). By listening to an InsTech London podcast, or reading the accompanying transcript, you can claim up to 0.5 CPD hours towards the CII member CPD scheme.   Complete the InsTech London Podcast Feedback Survey to claim your CPD time.

When it comes to professional networking, we all know that LinkedIn is the place to be. But do you feel lost when it comes to presenting yourself or your business? Are you missing out on opportunities because you just don’t know what to post or how to network online? On today’s episode, Jennifer Corcoran shares how professionals and entrepreneurs can stand out and become super connectors on LinkedIn. Jennifer is an award-winning social media influencer and the founder of My Super Connector – a LinkedIn Training & Consultancy firm. As someone who has worked through shyness and introversion, Jennifer knows first-hand that confidence and networking skills can be learned and honed. Jennifer uses her experience to help others overcome confidence gaps and achieve sustained visibility and success online.  In this episode, Jennifer gives expert tips on the best way to network on LinkedIn. She proves that you don’t need to be the loudest person in the room to get noticed. She shares do’s and don’ts so you can stand out professionally. You’ll learn how to set up your professional profile, highlight your unique competency, and get noticed by your target audience. Highlights: [02:11] Jennifer’s LinkedIn superpower [03:45] More to LinkedIn than the home feed [12:29] LinkedIn premium versus free version [17:29] Designing your profile page [21:02] LinkedIn headline is your introduction [23:59] Highlighting your competencies [26:46] LinkedIn posts vs. articles [29:22] Engaging with your community [30:38] Thriving in the digital age Quotes: “Too many people compare themselves to others, they get a bit of imposter syndrome. I think when you just start to be you and you are authentic, then it is actually easy.” – Jennifer Corcoran “Focus on increasing your LinkedIn recommendations. Think of it like TripAdvisor, when you want to book a hotel, you look up reviews.” – Jennifer Corcoran “Applying for a job? Review the job description and use some of the keywords in your profile.” – Jennifer Corcoran “When people are on the LinkedIn app on their phone, they're going to judge you on the cover banner, your headshot and the headline, and they're going to decide if they're bothered to read on about you. And I think if you don't grab them within those few seconds and make an impact, they're not going to read on.” – Jennifer Corcoran “When you are consistent, people will start to trust you, you will get the know, like, and trust factor.” – Jennifer Corcoran “Adopt the 80/20 rule, 80% of the time, when you are posting, it's all about inspiring, educating, motivating, giving value. And then the 20% is about you.” – Jennifer Corcoran About Jennifer Corcoran: As an award-winning social media influencer, Jennifer Corcoran knows a thing or two about leaving her comfort zone behind. She uses her experience to help others achieve sustained visibility and success. Too many of us feel lost when it comes to selling ourselves or our businesses online. Jennifer's mission is to help entrepreneurs, individuals and businesses stand out on LinkedIn. Her business, My Super Connector, proves that you don’t need to be the loudest person in the room to get noticed. While working in The City as an Executive PA, Jennifer used social media to elevate her reputation. This helped her win regional, national and global awards. A back injury cut her City career short but led Jennifer to find her true calling –as a LinkedIn trainer and networking adviser. Jennifer is more than a skilled social media scheduler or self-pronounced “Expert”. Her talent and hard work is evident in her list of qualifications and awards. As a Pitman-accredited LinkedIn trainer, she has qualified in LinkedIn and Social media for business. Her expertise is evident in her list of prestigious awards such as Social Media Influencer of the Year in the Venus Awards. She has also been spotlighted in national campaigns such as F-Entrepreneur. Jennifer’s clients include London South Bank University, London Chamber of Commerce, Exeter College, the FSB and Enterprise Nation. Her work has been featured in many publications and websites including The Guardian, BrightTALK, Grow Exeter and LBC. Learn more about Jennifer and her work at MySuperConnector.co.uk. Links: Website: https://mysuperconnector.co.uk/ Personal LinkedIn: https://www.linkedin.com/in/jennifercorcoran1/ LinkedIn Group: https://www.linkedin.com/groups/13618082/ LinkedIn Company Page: https://www.linkedin.com/company/my-super-connector Facebook: https://www.facebook.com/mysuperconnector/ Twitter:  https://twitter.com/superconnector Instagram: https://www.instagram.com/mysuperconnector/ Pinterest: https://www.pinterest.co.uk/superconnector/ Free Access to ‘How to Master Your Visibility on LinkedIn’ and BrandMe! 2020 Visibility Summit (valid until March 23rd ):  https://visibility-summit-2020.heysummit.com/tickets/?coupon=VIPAccess

Andrew is a Founding Partner of GrowthX. He has been in the technology sector since 1998, based in New York City, Hong Kong, Singapore, and Palo Alto. Andrew began his career in technology as a lawyer for the early Internet pioneers in Search (Alta Vista and Yahoo), AdTech (DoubleClick), SaaS (Salesforce) and others while practicing law. He left private practice at Skadden Arps to join DoubleClick leading up to the Google acquisition. Andrew then joined Thomson Financial where he co-founded their financial news business leading to the acquisition of Reuters. At Thomson Reuters, Andrew served as Publisher of Reuters News, where he worked on innovation and design-thinking with nearly 3,000 journalists based in 200 countries worldwide. He then became Co-Founder and Managing Director of the company’s legal media business in Asia Pacific and the Middle East. After 6 years in Asia, Andrew returned to the U.S. and returned to helping early-stage companies. In Silicon Valley, Andrew was early at Guidespark, an employee communication SaaS platform, and BrightTalk, a content marketing SaaS platform and professional community. He then co-founded GoodMoney to democratize high-performance, values-based investing. During that “wonderful learning opportunity,” Andrew met his current partners and co-founded GrowthX. Andrew is a Kauffman Fellow, Trustee at the Nashville Children’s Theatre, Founding Organizer of Nashville Entrepreneur Week, Regional Board Member of Venture for America, and a proud Mentor at Alchemist Accelerator in Palo Alto, Matter in San Francisco, WeWork in Nashville, and, nationally, at Galvanize. Andrew received his undergraduate degree from the University of Cincinnati and his law degree from Georgetown University. GrowthX provides seed-stage venture capital and market development expertise to a select group of startups seeking product-market fit and predictable revenue. Our focus is on helping the entrepreneur make money - not raise money - and we've got it down to a science. Products and markets are unique, but the path to product-market fit and sustainable growth is not. GrowthX Academy trains individuals and their companies in the skills needed in the innovation economy. Programming areas include Market Acceleration, Entrepreneurial Selling, Growth Marketing and UX Design. https://growthx.com https://gxacademy.com https://twitter.com/growthxvc

This is the audio of our recent Webinar on Brighttalk with Saul Kaye. It was recorded live.

Cory Minton and Brett Roberts sit down with their friend from across the pond Paul Brook to talk about the book he wrote titled “Life of AI: AI today, tomorrow, and in the future and what this may mean for human kind.  Paul talks about what inspired him to write a book (spoiler it was at a bar) about Artificial Intelligence and what went into creating it.  Paul and the team then explore different aspects of Artificial intelligence from bias, regulation, hardware and discuss how AI will evolve from man made AI to autonomous AI in the future.  Tune in to get some brilliant insights into all things AI. O’Reilly Media’s Strata Data is coming to San Francisco on March 25 - 28, 2019 and YOU have a chance to win a free pass to this fantastic conference.  All you have to do is subscribe to our BrightTalk channel between now and February 1st and you are entered to win.  You can also use Promo Code PCBEARD for 20% off your conference pass. Music from this episode is by Andrew Belle.  Please go check him out...you'll thank us!

If you enjoy listening to my podcast, please take a minute to leave a review here! As many of you know, I like to choose podcast topics that are at the forefront in the minds of my audience. I also like to interview leaders who inspire me. When I was looking for a new podcast guest for my show, I asked my CTO at RedZone, James Crifasi, if there was someone he knew in security that he really respected – that stood out for him as a leader in the industry. James recommended Dmitriy Ayrapetov, Executive Director of Product Management at SonicWall. Since RedZone has been a SonicWall partner for many years, I knew Dmitriy, and I knew that he represented most of the network security products that we work with. Luckily, he agreed to come on the show. My conversation with Dmitriy ranges from philosophical to tactical and technical especially with his positions on Machine Learning and AI with security. We discuss a variety of topics including, who are his mentors and what does a product manager do at a high-profile security company like SonicWall? One interesting discussion centered around the thought that, “Humans will always make mistakes – human mistakes are one of the main issues with security. Knowing that we will never fix 100% of the problems of security today, and that we have a massive likelihood of a security breach happening,” – I asked Dmitriy “How can you approach this problem?” Key Points of Interest in This Episode: How Dmitriy researches and keeps on the pulse of security How his mind works when he is thinking of how his customers will be impacted by security Who are his mentors? What would he focus on if he was a startup founder? How would I want to react if I was a customer? Are your security vendors as concerned about business continuity as you are? I think you will really appreciate Dmitriy’s philosophy for CIOs and CISOs – in particular, his thoughts on human mistakes. He believes that since human mistakes can’t be prevented, that you must realize the need for continuity of the business and be prepared for them. With this, I want to welcome you to my interview with Dmitriy Ayrapetov. Major Take-Aways From This Episode: In this podcast we discuss cutting edge strategies with security: sandboxing, block until verdict, remediation and roll back. What does a product manager do at a high-profile security company like SonicWall? o Find people’s problems and bring these engineered solutions to market Evolution of Security – Block first, then ask questions later. Staying current with security is imperative with a current approach centered on business continuation. New ways of thinking – Prevention vs. Continuity, continuous operations like auto-rollback functions. Supply Chain Attacks – Next Gen behavior analytics which led us into an industry education on old fashioned heuristics vs. machine learning and AI. Read Full Transcript Here About Dmitriy Ayrapetov: Dmitriy Ayrapetov has been with SonicWall for over 13 years. He is currently the Executive Director of Product Management at SonicWall, in charge of product security. Prior to this position, Dmitriy held product management and engineering roles at SonicWall and at enKoo Inc., an SSL VPN startup acquired by SonicWall in 2005. As a cybersecurity expert, he speaks at industry conferences including, RSA, Gartner Security Summit, Dell World and is a regular presence at SonicWall’s annual partner conference Peak Performance. Dmitriy holds an MBA from the Haas School of Business at U.C. Berkeley and a BA in Cognitive Science at UC Berkeley. You can see all the SonicWall products Dmitriy has had his hand on since the beginning. • Network Security • Firewalls • FTDMI – Automation and Security • SonicWall ips Series • Client Capture – rollback • Email Security How to get in touch with Dmitriy Ayrapetov LinkedIn Twitter Facebook Key Resources + Links Link to Dmitriy’s SonicWall blog page:  https://blog.sonicwall.com/authors/dmitriy-ayrapetov/ • Blog, pub. 9/12/2018: Botnets Targeting Obsolete Software • Blog, pub. 2/13/2017: Practical Defense for Cyber Attacks + Lessons from 2017 SonicWall Annual Threat Report Other SonicWall blog pages that cover suggested topics of discussion listed above: • Sonic Wall Threat Intelligence blog page: https://blog.sonicwall.com/categories/threat-intelligence/ • Annual and mid-year cyber threat reports: https://brandfolder.com/s/pix4u8-fllsa0-f5587c Other presentations and videos by Dmitriy Ayrapetov: SonicWall Roadmap and Industry Trends: https://www.youtube.com/watch?v=p0vAqko1E2s, pub. July 13, 2018 2018 SonicWall Cyber Threat Report – Webcast: https://www.sonicwallsales.com/Video.aspx?code=KJSCK7 RSA Presentation 2017: The Strategic Advantage of Adaptive Multi-Engine Advanced Threat Protection (this is a pdf file of the slide presentation) Learn How to Detect and Prevent Malicious Files with SonicWall Capture ATP: https://www.youtube.com/watch?v=55tw20crqhk, pub. Sept 1, 2017. Also, published as a webinar through BrightTALK, Sept 19, 2017 How SonicWall SuperMassive Next-Gen Firewall Series ensures that every byte of every packet coming into and going out of your network is inspected while maintaining high-performance and low latency: https://www.facebook.com/SonicWall/videos/10155323557848859/, pub. Aug 17, 2017 Other resources mentioned in the Podcast, provided by Dmitriy Ayrapetov: There are two people that Dmitriy mentioned as thought leaders in the field: one of them is well known, Bruce Schneier, an internationally renowned security technologist; while the other is less known, Dan Geer, CISO at In-Q-Tel. Bruce provides a lot of industry as well as practical advice on his website: https://www.schneier.com/. Dan’s keynote at Black Hat 2014 was, in my opinion, direction setting. It was one of the highest signal to noise ratio keynotes that I’ve ever heard and I still come back to it from time to time. It’s very dense, and is based on an essay that he authored. Black Hat Keynote: https://www.youtube.com/watch?v=nT-TGvYOBpI Essay: http://geer.tinho.net/geer.blackhat.6viii14.txt Dan has many other essays/keynotes and your listeners can find them on his website: http://geer.tinho.net/pubs The book that Dmitriy mentioned early in the podcast is Hacking Exposed –they’re on the 7th edition now. I’m not “recommending” the book, I just referenced it as something that piqued my curiosity in security early on. This episode is sponsored by the CIO Scoreboard, a powerful tool that helps you communicate the status of your IT Security program visually in just a few minutes. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn Leave a Review If you enjoyed this episode, then please consider leaving an iTunes review here. Click here for instructions on how to leave an iTunes review if you’re doing this for the first time. About Bill Murphy Bill Murphy is a world renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.

@Dan Gottlieb is a Sales Development Analyst with @TOPO, where he consults with Sales Development programs at some of the highest growth companies in technology and beyond. He brings a viewpoint few of us can gain: a higher level view of what works and what doesn’t in Sales Development today based on working with many companies across industries. It’s easy to get so heads-down on our own Sales Development programs, we can lose focus on the big picture and the high level view of what other companies are doing to succeed. Tune in to gain this view. Have you subscribed to the new Sales Development Mastermind on @BrightTALK ??https://www.brighttalk.com/channel/17061/the-sales-development-mastermindFollow Tenbound on Facebook for latest updates --> https://www.facebook.com/tenboundinc/#SDR #BDR #salesdevelopmentrep #salesdevelopment #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #salesdev19#marketingops #salesforce #tech #salestech #marketingtech #salestraining #brighttalk#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm #salesdev18

Want to be more successful? Experts say one way to is model success. i.e., find out what successful people are doing and study their strategies. Implement those in your own program and see how they support you. Listen in this week as we unpack success with @Sarah Harbison Tosh at @sigstr and discover how she moved up through the ranks from SDR to Director of Sales Development. We dig-in to what she’s done over the last few years to deliver consistent results for her company, develop relationships with executives and run a high-performance Sales Development program. This is a must listen! Couldn’t make the @Tenbound Meet-Up in Boston? Follow on Instagram to see the pics https://www.instagram.com/tenbound/ More info on the Meet-up here https://www.linkedin.com/feed/update/urn:li:activity:6468815668568477696/ Have you subscribed to the new Sales Development Mastermind on @BrightTALK ??https://www.brighttalk.com/channel/17061/the-sales-development-mastermind#SDR #BDR #salesdevelopmentrep #salesdevelopment #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #salesdev19#marketingops #salesforce #tech #salestech #marketingtech #salestraining #brighttalk#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm #salesdev18

Sales Development success usually comes down to how fast you can think on your feet. Every cold call, every email reply, every chat; you’re on the spot to come up with something that’s going to keep the conversation moving forward. @Andrew Mewborn with @outreach.io has made this art of improv a study, and now shares those skills with the team at Outreach, showing phenomenal success. As a matter of fact, the Outreach team won a coveted BEAST Award this year at the Sales Development Conference for outstanding SDR team. Tune in to learn how YOU can make improv a key skill in your tool box for better performance. We have some awesome upcoming shows with more Sales Development Thought Leaders... Subscribe here for updates: https://www.youtube.com/channel/UCHBsZnSSZ92VnUPZQhgI4-w A few Live events coming up:Sales Dev Management Meetup Boston Nov 14th with @OpenView Partners Sales Dev Manager Training - Boston Nov 14th (same day as Meetup, same place)Event link to sign up --> https://tenbound.com/events/Need a discount or to convince your boss? Leave a comment and I’ll get with you on it G2 Crowd Reviews right here https://www.g2crowd.com/products/sales-development-program-consulting-training-and-events/reviewsHave you subscribed to the new Sales Development Mastermind on @BrightTALK https://www.brighttalk.com/channel/17061/the-sales-development-mastermind#SDR #BDR #salesdevelopmentrep #salesdevelopment #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #salesdev19#marketingops #salesforce #tech #salestech #marketingtech #salestraining #brighttalk#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm #salesdev18

In Scott Ingram’s recent book, “Sales Success Stories: 60 Stories from 20 Top 1% Sales Professionals” an SDR is featured named Florin Tatulea, from Loopio. How does one join these elite ranks, as the top 1% Sales professional? Listen in behind the scenes as Florin and I break down the specific tactics he used as an SDR and now as an AE to achieve that coveted status. So much to learn on this one. Check it out! Stay tuned for some awesome upcoming shows with more Sales Development Thought Leaders! Connect here for updates: https://www.linkedin.com/company/the-sales-development-podcast/ A few events coming up:Sales Dev Management Meetup Boston Nov 14th with @OpenView Partners Sales Dev Manager Training - Boston Nov 14th (same day as Meetup, same place)Event link to sign up --> https://tenbound.com/events/Need a discount or to convince your boss? Leave a comment and I’ll get with you on it. Have you subscribed to the new Sales Development Mastermind on @BrightTALK https://www.brighttalk.com/channel/17061/the-sales-development-mastermind#SDR #BDR #salesdevelopmentrep #salesdevelopment #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #marketingops #salesforce #tech #salestech #marketingtech #salestraining #brighttalk#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm #salesdev1

Anyone who attended The Sales Development Conference in August may recall the keynote where I mentioned that in the next few years we’ll see the first Chief Sales Development Officer, the CSDO. When I mentioned this, the crowd went wild. Finally, full validation on the critical role Sales Development plays in pipeline production, revenues and thus, success of the company. A position with the authority to help fully align product development, marketing, and sales to ensure the dream of predictable revenue. Well folks, Haley Katsman could very well be the first CSDO in the future. You must get to know her. Listen in this week on The Sales Development Podcast as we break down how she sees the Sales Development practice and how she aligns the many aspects of her go-to-market strategy to drive consistent performance. Also, we go into how Highspot uses Highspot to train their own SDR team. Can’t miss this one!A few events coming upSales Dev Manager Training - San Francisco Oct 18th (Thursday! 2 spots left) Sales Dev Management Meetup Boston Nov 14th with @OpenView Partners Sales Dev Manager Training - Boston Nov 14th (same day as Meetup, same place)Event link to sign up --> https://tenbound.com/events/Need a discount or to convince your boss? Leave a comment and I’ll get with you on it. Stay tuned for some awesome upcoming shows with more Sales Development Thought Leaders! Connect here for updates: https://www.linkedin.com/company/the-sales-development-podcast/ Have you subscribed to the new Sales Development Mastermind on @BrightTALK https://www.brighttalk.com/channel/17061/the-sales-development-mastermind#SDR #BDR #salesdevelopmentrep #salesdevelopment #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #marketingops #salesforce #tech #salestech #marketingtech #salestraining #brighttalk#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm #salesdev18

Ina Yulo is a GeekGirl who specialises in content. She has launched and grown BrightTALK's FinTech community to an audience of over 300,000 global professionals to become one of the leading sources of online content in the industry. Ina is working closely with a network of the top industry speakers to curate and publish timely content for both online and physical events. This inspiring woman has been listed on the Women in FinTech Power List for two years in a row and have been a speaker and moderator for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing. She is also a mentor at The Factory in Oslo, SuperCharger in Kuala Lumpur, and the European Women in Payments Network. Listen and get inspired by her incredible story!

This week’s guest may have finally cracked the code on putting the ultimate Sales Development program together. His emphasis: people development. Victor Baglio of BrightTalk wants you to join his program and graduate out of it as fast as he can make it. He’ll push you to accelerate your growth and expand your skills as an SDR so you can go on to Account Executive and other positions if that’s your goal as soon as you can. Any forward thinking professional would benefit from being a protege of Victor! We at Tenbound are excited to partner with BrightTalk to set up the new Sales Development Mastermind Channel on BrightTalk, stay tuned for more announcements on that. Still haven’t picked up your Sales Development Conference Tickets yet? Early Bird SOLD OUT but hit me in the comments if you’d like a hook up. This Conference will sell out. https://tenbound.com/conference #salesdev18#SDR #salesdevelopmentrep #salesdevelopment #salesdev18 #prospecting #coldcalling #salesloft #outreach #sales #tenbound #salesforce #salesappointment #revenue #salesops #marketingops #salesforce #tech #salestech #marketingtech #salestraining#salesenablement #discoverorg #leadgeneration #accountbasedmarketing #abm

On this week’s show, Matt & Chris talk about the problem of busy-ness, and Matt interviews content marketer Ina Yulo from BrightTalk about, erm, content marketing. You can read the Rory Sutherland piece at https://www.spectator.co.uk/2018/04/could-an-owl-make-video-conferencing-take-off/ This week’s internet Yin is the Tory Power Stance, and the Yang is the quite wonderful http://whatthefuckisethereum.com/ And don’t forget you can follow […]

Host Megan Powers, along with co-hosts Elizabeth Glau and Jen Cole, welcome guests Ina Yulo and Mary Ann Pierce on episode 13 to talk creation and amplification of thought leadership. Marketing is about amplifying your message, and sharing thought leadership through marketing channels is key. Our guests... Ina Yulo - Senior Content Strategy Manager at BrightTALK, Ina has been listed on the Women in FinTech Power List for two years in-a-row and has spoken or moderated for conferences on Blockchain, FinTech, Payments, Women in Tech, and Marketing. Mary Ann Pierce - In 2017 “Meetings & Conventions Magazine” named Mary Ann Pierce, founder and CEO of MAP Digital, as one of “The Top 25 Women in the Meetings Industry,” noting: “Pierce is ahead of the curve, as the rest of the industry now embraces data capture and analytics as the next frontier.” Data is crucial. What you do with that data is even more so! On this show we have two guests who on the surface might seem like competitors, but this collaborative conversation shows that there is room for everyone. Two very bright women address data and its place in the industry AND the continued importance of events and face-to-face communication. Using data in cooperation with these face-to-face experiences is gold. Sit back and tune in as we make a marketer...   We are “Making a Marketer”... in all ways. Check Ep.13 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops! ::: Show sponsor: Powers of Marketing -- your communication should be strategic and POWERful! :::

We look at the different ways that have spot can show that you have sales lead activity on your website. How do you more sales and leads from HubSpot? Discover 6 Tips to get your sales team firing. Is your HubSpot Lead Scoring turned on and functioned? By using the email tool, you can dig deep into the data that your inbound marketing leads that are creating.   80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics)   The HubSpot Smart List tool allows you to view website pages and emails. Creating list will produce segmented data that you can then Nurture. Scanning this list will then allow your sales team to discover who has looked at your website and provide different lead nurturing programs. Sales teams are now able to learn to help them determine how far down the sales funnel their prospects are. The process of doing this is known as growth hacking. Growth Hacking as defind by wikipaedia. "Those who specialise in growth hacking use various types of marketing and product iterations—rapidly testing persuasive copy, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. " https://en.wikipedia.org/wiki/Growth_hacking If you are looking for a competitive advantage in your digital sales and marketing speak to The Kingdom today.

We investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing. This may be a huge episode, but if we focus on what you are doing and why you are doing it. What is your Why? Why are you looking to purchase or have HubSpot? What is the point? Inbound marketing is powerful, creates sales and leads, but Why do you want those benefits? What goes first? What is the priority? 80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics) Once you have the why sorted for your marketing, then you can plan successfully and attack your digital marketing plan with vigour. Why creates motivation; Motivation leads to the process. The process leads to metrics that allow you to track your performance. SMART goals make this an easy way to discover you why. Specific Measurable Attainable Realistic Timely. Download The cheat sheet on how to get your Smart goals working. As you plan for a new year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals.  65% of marketers say generating traffic and leads is their top challenge.  (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics) To help you align your marketing efforts with SMART goals, HubSpot built this marketing planning template that you can download for free. It'll accurately help you: • Easily summarise your ultimate marketing goals • Automatically calculate your greatest marketing need • Set a deadline for meeting your annual, quarterly, or monthly goals • Start creating your new goals with this free template by filling out the form! {{cta('cc142973-588f-4f03-a7fa-8a16441f3f0c')}} Zaahn may have had her best question on the show ever, listen in to discover what it was. The decision making people need to be in the room to make the decision of your why. Listen to Episode 32 to find out why management buy-in is super important to ensure that you why is working. Zaahn digs deep into the marketing library and Discovers a ten day Social Media eBook to help. Discover the summary of the eBook here. How to Master Facebook Marketing in 10 Days "Clearly, Facebook has become a key marketing piece for business success. But how do you make that happen on limited time and budget? That's where this online ebook comes into play.  In the HubSpot #GirlBoss section, Zaahn Johnson wants a simple view of the email feeds that are going out via workflows. Adam Steinhardt thinks it would be good to have a sandbox for the HubSpot workflow environment.    

The Software Process and Measurement Cast 418 features our interview with Larry Cooper.  Larry and I talked about his project, The Agility Series.  The series is providing the community an understanding of how Agile is applied and how practitioners are interpreting practices and principles. Reminder: Schedule Change for Vacation, Travel and Holiday Last week I was in Sweden for the  Øredev conference with a day of sightseeing thrown in. New listeners joining from the conference: WELCOME. The trip was great, and the conference was awesome and mind-expanding.  I will publish a review soon.  Brazil and “Métricas 2016” is next followed immediately by the Thanksgiving holiday in the United States.  This is the long way of saying that I will be publishing on an every other week basis through November 27th.  We will be back to weekly posting in December.   Larry Cooper’s BioLarry Cooper is a Project Executive in the public and private sectors in Canada and the USA and holds over 20 industry certifications in Agile, Project Management, and ITIL. His books include “Agile Value Delivery: Beyond the Numbers” (which was endorsed by a co-author of the Agile Manifesto) as well as the “The Agility Series” to be published over the next year or two. He was also the Mentor for “PRINCE2 Agile” published by AXELOS. Larry has  been an invited speaker at numerous conferences and symposia for the PMI, BAWorld, and the itSMF. He has presented global webinars with BrightTalk and ProjectManagement.com and authored more than  30 courses including an Agile-oriented curriculum that is sold directly to training companies in Canada and the USA. The first two book in the Agility Series on  Organizational Agility and Leadership Agility are  available for free download at www.mplaza.ca as is The Adaptive Strategy Framework Guide. You can join the adventure with the rest of the Wisdom Council for the Agility through their LinkedIn group https://www.linkedin.com/groups/8539263 Re-Read Saturday News The read/re-read of The Five Dysfunctions of a Team by Patrick Lencioni (published by Jossey-Bass) continues on the Blog.  Lencioni’s model of team dysfunctions (we get through most of it this week) is illustrated through a set of crises used to illustrate the common problems that make teams into dysfunctional collections of individuals. The current entry features the sections titled Film Noir and Application.   Visit the Software Process and Measurement Cast blog to participate in this and previous re-reads. Next SPaMCAST The Software Process and Measurement Cast 419 will feature four essays.  Essays from Kim Pries, Jon M Quigley, Gene Hughson and one from The SPaMCAST will be featured. Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: “This book will prove that software projects should not be a tedious process, for you or your team.” Support SPaMCAST by buying the book here. Available in English and Chinese.

When it comes to business, great leaders aren't born, they're made. So how do we ensure we're doing what we can to empower our employees? Deb Calvert, bestselling author and president of People First Productivity Solutions, joins us to discuss the importance of leadership development in your business. We'll cover all the latest trends in training and development—from engagement to productivity to the best tactics for developing the millennial workforce into the leaders of tomorrow. -- Articles & Resources Get the free Emerging Leaders training course: http://bit.ly/20O8iJC  Link to the BrightTALK on how to build the business case for leadership development: https://www.brighttalk.com/webcast/13989/195203 Article on Youth Leadership Development: http://bit.ly/1Wq4OO -- Follow Brandon Laws on Twitter @BrandonLaws Follow Deb Calvert on Twitter @PeopleFirstPS Visit the People First Productivity Solutions website    

Sam and Steve discuss extreme weather, SalesLogix 8.1, Microsoft's purchase of Parature, cloud CRM iteration pace, BrightTALK integration with Salesforce, Zendesk's IPO "signals" and more.