Podcasts about google ads performance max

Du nutzt Maximale Performance Kampagnen (PMax) und willst deine Assets gezielt optimieren? In dieser Folge zeige ich dir, wie du die besten Bilder, Videos und Texte erkennst, schlechte Assets eliminierst und mehr Conversions aus deiner Kampagne herausholst. Ich erkläre dir, wie du Googles Bewertung verstehst, welche Daten du analysieren solltest und welche Schritte für eine erfolgreiche Optimierung wirklich wichtig sind.

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, Usama, Colby, and Glen dive into John Moran's Shopping Feeder Strategy that resulted in a revenue increase of 127.81%. This strategy uses a low tROAS Shopping campaign alongside of a higher tROAS Performance Max feed only campaign with only that one product. Watch this video as our Google Ads experts share their results with the strategy and explain how running other campaigns alongside PMax can help boost sales.John Moran's LinkedIn post about the Shopping Feeder Strategy: https://www.linkedin.com/posts/johnmo...Related videos:

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."

Entdecke die besten Strategien für Google Ads Performance Max Kampagnen. Lerne, wie du deinen Produktfeed optimierst, dein Budget durch Margenclusterung effizienter nutzt und 1st-Party-Daten zur Neukundenakquise einsetzt. Erhalte Tipps für überzeugende Anzeigentexte und hochwertige Creatives, um deine Kampagnen auf das nächste Level zu heben. Höre jetzt rein und optimiere deine Werbekampagnen!

Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we're now going to integrate here in Solutions 8 and it's the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.GitHub link: https://github.com/google-marketing-s... Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors2:40 What is FeedGen?9:28 FeedGen updates and info12:20 FeedGen template sheet19:08 Success with FeedGen25:11 Checking spend, revenue, and MER28:13 Utilizing FeedGen for Solutions 8

Jason MacLean, one of our dedicated Client Managers, reveals how Google might be controlling your brand messaging with its automatically created assets feature. Learn more about what this feature is, its pros and cons, where you can turn it on and off, and if it's something we use for our clients here in Solutions 8.Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Is Google Controlling Your Brand Messaging?1:05 Pros of using automatically created assets3:25 Cons of using automatically created assets5:59 Should you turn on the automated assets feature?7:46 Exploring the feature

Performance Max ist für dich eine BlackBox? Keine Sorge - das geht den meisten Advertisern so! Wir zeigen dir wie du mit "Performance Max NEXT", wie du das Beste aus deinen Werbekampagnen herausholst. Hier erfährst du, wie du durch gezielte Budgetverteilung und datengetriebene Analysen deine Werbung effizienter gestalten kannst. Wir erklären dir, wie du mit maßgeschneiderten Anpassungen und intelligenter Automatisierung nicht nur Zeit und Ressourcen sparst, sondern auch deinen Umsatz steigerst und den ROI maximierst.

Dan and Glen share how the Solutions 8 Matrix System can boost the effectiveness of your Middle-of-Funnel Facebook marketing. After incorporating the matrix into your Top-of-Funnel marketing, you'll notice that boosting your audience targeting, ad content, and engagement strategies to drive awareness and warm leads has never been better. If you haven't seen the video for the Top-Of-Funnel campaign setup using the Solutions 8 Matrix System, you can watch it here: •

Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance. Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Intro0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation1:00 The importance of conversion tracking3:52 Primary and secondary conversion actions4:53 Enhanced conversions7:22 Best conversion tracking methods

Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.Related videos:

In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale. Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product's features and showcase the real benefit behind every feature, so you can influence your prospect's buying decision…and make more sales. Download the free worksheet here: https://sol8.com/download-quick-and-e...Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... 0:00 Do THIS to Influence Your Customer's Buying Decision3:19 Don't mistake features for benefits5:29 What are product/service benefits?6:30 Common benefit7:04 Personal benefit8:16 Meta benefit

Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related videos:

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se... Related videos:

Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more. Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.Best Practices For Landing Pages/Service Pages:https://docs.google.com/spreadsheets/...0:00 Should You Use a Dedicated Landing Page?7:19 Elements of a successful dedicated landing page12:55 Should you use a dedicated landing page for eCommerce?16:21 How to measure landing page performance19:55 Always do an A/B test firstLearn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... Related video:

Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping.By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, they differentiated themselves from competitors, attracting customers with lower-priced items who ended up purchasing full-priced products as well. Listen to this episode to learn how these strategic changes led to a significant increase in revenue and return on ad spend (ROAS) within a short timeframe. Related videos:

Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klaviyo expert Dan Nikas, to talk about the new Solutions 8 digital marketing services. Specifically, they talk about the system that focuses on building awareness and engagement on social media platforms, nurturing leads through targeted email campaigns, and converting them into loyal customers. Listen to this episode to learn more.0:00 Maximizing Profits with Sol8's New Services: Google Ads + Facebook Ads + Klaviyo5:42 The system Dan developed to create awareness and engagement9:21 Facebook eCom ads matrix14:58 Creating a loyalty campaign23:55 Case study where the matrix doubled revenue in six months

Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools. Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here.Related videos:

Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business.Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now.Black Panel Press: https://www.blackpanelpress.com/Related video:

The GAds Girls are back! And they're here to share valuable tips for creating successful Google Ads lead generation campaigns. From leveraging tools like Microsoft Clarity to tracking button clicks, understanding user behavior, and optimizing forms, they cover crucial aspects of lead gen success. Mel, Carmen, and Leandra emphasize the importance of CRM utilization, providing examples and strategies to make the most of your data. With a festive touch and practical insights, this is a must-listen for anyone aiming to elevate their lead generation game.0:00 Top Tips for Running Successful Lead Generation Ads from the GAds Girls0:41 Using Microsoft Clarity2:37 Tracking button clicks7:43 Optimizing the lead forms10:08 The importance of having a good CRM12:44 Remarketing strategies for lead generationNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability. Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies & Results3:45 Using a FlowBoost labelizer script6:18 Utilizing the Google mobile app for setting your tROAS15:53 Usama's BFCM strategies and results20:22 Running PMax campaignsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

In this episode, Daniella Fisher, one of our awesome Client Managers, guides you through the art of crafting an effective email response to an upset client. Discover key takeaways such as practicing empathy, avoiding excuses, and being proactive in resolving issues. Don't miss out on valuable insights, listen to this episode now for expert tips on turning challenging client interactions into positive outcomes! Download the template here for FREE: http://tinyurl.com/3bd3tu6wRelated videos:

In this episode, John shares his first impression of Google TV Ads and his initial findings. Get insights on campaign settings, coupon code insertion in video ads, and easy video creation. Listen to this episode now.Connect with John on LinkedIn: / johnmorangads Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 John Explores Google TV Ads2:07 Campaign settings6:22 Cap impression frequency8:12 Where Google TV Ads run

Discover the inspiring journey of Jan Slovnik, a marketer who transitioned from the Google Ads agency world to freelancing. Join the conversation on navigating the freelancing landscape with Jan's valuable experiences and insights. Listen to this episode now.Gain insights into his self-discovery, landing the first client, and growing a freelancing career. Furthermore, learn valuable tips on charging rates, focusing on output, expanding your client base through LinkedIn and referrals, and more.Connect with Jan here: https://www.linkedin.com/in/janslovni...Watch the full video here:

Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance. If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.Watch the full video here:

Kasim sits down with eCommerce Marketing & Business Development Consultant James Crame, and they share how a proactive approach is the best approach to deal with or avoid client meltdowns. Regular check-ins and acknowledging issues before the client raises concerns are how the best agencies keep their clients happy. They also highlight how empathy is crucial in client communication, addressing the client's concerns and emphasizing a collaborative effort to solve problems. They also touch on potential issues like competitors bidding on brand traffic and offer insights on enhancing product offerings through digital products. Listen to this episode now.Watch the full video here:

Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game! In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible difficulties you may face with paid traffic and how to overcome them. Connect with James Crame on LinkedIn: / james-crame-37b01879 Watch the full video here:

Kasim and Ralph discuss the changing advertising landscape on Meta platforms, emphasizing that nearly 4 billion people are monthly users. They also share the minimum ad budget Tier 11 requires to run Meta Ads and Solutions 8 requires to run Google Ads for clients, and how this specifications negatively affects small businesses. Learn more in this video.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534: • 5 Important Takeaways from the 2023 M... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn - / perpetual-traffic Twitter - / ptraffic_pod Web: https://perpetualtraffic.com/ Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Ready to up your Google Ads game in the eCommerce world? Tune in as we dive deep with digital advertising expert Kristians Sikora, exploring everything from Performance Max campaigns to conversion tracking secrets. Whether you're a seasoned pro or just starting out, this episode is packed with actionable tips to skyrocket your online success!Join host Matt Edmundson and guest Kristians Sikora from Aime Media as they unravel the complexities of Google Ads in eCommerce. Learn about customer acquisition strategies, the dos and don'ts of conversion tracking, and how to balance different advertising approaches for optimal results. Plus, get a glimpse into the global dynamics of digital advertising and pick up insider tips from a seasoned expert!Key Takeaways:Performance Max Campaigns: Discover the potential and pitfalls of Google's Performance Max campaigns. Kristians breaks down how balancing these with other advertising strategies can lead to more robust results, offering a unique perspective on navigating this complex tool.Conversion Tracking Challenges: Learn about the common mistakes in conversion tracking and why accuracy is crucial for your eCommerce success. Kristians shares his expertise on how to avoid misleading data, emphasizing the importance of staying informed about the latest trends and strategies.Starting with Google Ads: For new eCommerce businesses, Kristians suggests beginning with Meta (Facebook) ads to build brand awareness, then progressing to Google Ads. This strategic approach can help businesses establish a strong online presence and effectively reach their target audience.

Google Ads Performance Max has hit a brick wall when it comes to getting results. Is Meta Advantage+ following in its footsteps or are they different enough that you'll get better success? Listen to this episode as Kasim, Ralph Burns, and Tom Meredith of Tier 11 compare Meta Advantage+ to Google Ads Performance Max and predict its future.Our experts discuss ways to make the most out of your budget when using Meta Advantage+ along with some best practices. They also discuss managing shifting traffic quality and availability so you can be sure that your ads get seen by the right people in the right places with personalized targeting options.Listen to this insightful episode now and gain valuable information on making smart advertising decisions with Meta Advantage+.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 5 Takeaways from the Meta Agency Performance Summit | Perpetual Traffic EP 530: • 5 Takeaways from the Meta Agency Perf... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok - / perpetual_traffic LinkedIn -

The one where  Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about:Google's use of AIThe impact of AI on the marketing & advertising industryAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Matt Rivard & Google CanadaMatt's LinkedIn - https://www.linkedin.com/in/matthewrivard/  Google CA's Twitter - https://twitter.com/googlecanadaOther ResourcesGoogle AI Principles - https://blog.google/technology/ai/ai-principles/ Google Ads Performance Max - https://support.google.com/google-ads/answer/10724817?hl=en Google Ads Broad Match - https://support.google.com/google-ads/answer/12159290?hl=en Marques Brownlee YouTube - https://www.youtube.com/@mkbhd AI Explained YouTube - https://www.youtube.com/@aiexplained-official Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aflevering 7: Google Ads Performance Max - Overige Belangrijke Zaken In deze zevende en laatste aflevering met Peter Maas duiken Dries de Gelder, Alexis van Dam en Peter dieper in de overige belangrijke aspecten van Google Ads Performance Max die nog niet zijn besproken in de vorige afleveringen. Ze ronden hun uitgebreide bespreking af door te kijken naar de fijnere details, best practices en minder bekende tips die essentieel zijn voor het maximaliseren van de effectiviteit van je campagnes. Van geavanceerde targetingstrategieën tot het navigeren door de steeds veranderende interface van Performance Max, deze aflevering zit boordevol waardevolle inzichten die je niet wilt missen. Als afsluiting willen Dries en Alexis een speciaal woord van dank richten aan Peter Maas van GrowUpDigital. "Peter, je diepgaande kennis en expertise hebben ons en onze luisteraars enorm verrijkt. Dank je wel voor het delen van je hoogwaardige inzichten en voor je waardevolle bijdrage aan deze podcastserie." Of je nu een beginnende adverteerder bent of een ervaren marketeer, deze aflevering en de hele serie met Peter Maas bieden een schat aan informatie die je helpt om het meeste uit Google Ads Performance Max te halen.

Aflevering 6: De Voordelen van Samenwerken met Bureau's voor Google Ads Performance Max In de zesde aflevering van de eCommerce Lessen Podcast duiken Dries de Gelder, Alexis van Dam en hun speciale gast, Peter Maas van GrowUpDigital, in de wereld van marketingbureaus en hun rol binnen Google Ads Performance Max. Waarom zou je overwegen om met een bureau samen te werken voor je Performance Max-campagnes? Wat zijn de voordelen en wat kan een gespecialiseerd bureau bieden dat je mogelijk zelf niet kunt? Peter, met zijn uitgebreide ervaring in zowel bureauzijde als klantzijde, deelt zijn inzichten over de unieke waarde die bureaus kunnen toevoegen, van diepgaande expertise en toegang tot geavanceerde tools tot strategisch inzicht en creatieve oplossingen. Maar hoe kies je het juiste bureau? Waar moet je op letten en welke vragen moet je stellen om ervoor te zorgen dat je de beste match vindt voor jouw specifieke behoeften en doelen? Samen bespreken ze de belangrijkste overwegingen, valkuilen om te vermijden en tips voor het opbouwen van een succesvolle en vruchtbare samenwerking. Of je nu overweegt om met een bureau samen te werken of gewoon meer wilt weten over de voordelen van externe expertise, deze aflevering biedt een diepgaand overzicht en praktische adviezen voor iedereen die streeft naar optimalisatie binnen Google Ads Performance Max. Show Notes op onze website, volg onze Linkedin pagina, op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen.

Aflevering 5: De Toekomstige Trends binnen Google Ads Performance Max In deze vijfde aflevering van de eCommerce Lessen Podcast richten Dries de Gelder, Alexis van Dam en hun speciale gast, Peter Maas van GrowUpDigital, zich op de toekomstige trends en innovaties binnen Google Ads Performance Max. De digitale marketingwereld is constant in beweging, en Google Ads Performance Max vormt daarop geen uitzondering. Samen met Peter, een vooraanstaand expert in het veld, verkennen ze de nieuwste ontwikkelingen, technologieën en strategieën die de toekomst van Performance Max zullen vormgeven. Hoe zullen kunstmatige intelligentie en machine learning de manier waarop we campagnes beheren en optimaliseren veranderen? Welke nieuwe advertentieformaten en targetingopties kunnen we in de nabije toekomst verwachten? Daarnaast bespreken ze hoe marketeers zich kunnen voorbereiden op deze veranderingen en hoe ze voorop kunnen blijven lopen in deze snel evoluerende ruimte. Of je nu een doorgewinterde Google Ads-professional bent of net begint met het verkennen van Performance Max, deze aflevering biedt een blik op de toekomst en zit boordevol inzichten die je zullen helpen je strategieën af te stemmen op de komende trends. Show Notes op onze website, volg onze Linkedin pagina, op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen.

Aflevering 4: Het Beheer en Optimalisatie van Budget binnen Google Ads Performance Max In de vierde aflevering van de eCommerce Lessen Podcast gaan Dries de Gelder, Alexis van Dam en hun speciale gast, Peter Maas van GrowUpDigital, dieper in op een cruciaal aspect van digitale marketing: budgetbeheer binnen Google Ads Performance Max. Hoe bepaal je het juiste budget voor je campagnes? Welke strategieën en technieken kun je toepassen om het meeste uit je investering te halen? Peter, met zijn uitgebreide ervaring in digitale marketing, deelt zijn inzichten over het effectief toewijzen en beheren van budgetten in Performance Max. Samen bespreken ze de valkuilen om te vermijden, hoe je kunt inspelen op seizoensgebonden trends en de kunst van het balanceren tussen bereik en ROI. Daarnaast verkennen ze geavanceerde budgetteringstechnieken, zoals dagbudgetten versus gedeelde budgetten, en hoe je voortdurend kunt bijsturen op basis van prestatiedata. Of je nu een groot of klein budget hebt, deze aflevering biedt waardevolle inzichten en praktische tips om je Google Ads Performance Max-campagnes te optimaliseren en je marketingbudget effectief te beheren. Show Notes op onze website, volg onze Linkedin pagina, op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen.

eCommerce Lessen Podcast - Aflevering 3: Conversieoptimalisatie binnen Google Ads Performance Max In deze intrigerende aflevering van de eCommerce Lessen Podcast bundelen Dries de Gelder, Alexis van Dam en hun speciale gast, Peter Maas van GrowUpDigital, hun krachten om de synergie tussen conversieoptimalisatie en Google Ads Performance Max te verkennen. Samen duiken ze in de specifieke uitdagingen en kansen van het optimaliseren van conversies binnen het Performance Max-platform. Peter, met zijn diepgaande kennis van digitale marketing, deelt zijn beproefde strategieën voor het maximaliseren van conversieratio's, terwijl hij de unieke tools en mogelijkheden van Performance Max benut. Hoe kun je de klantreis binnen een Performance Max-campagne stroomlijnen? Welke specifieke aanpassingen en tests kunnen leiden tot hogere conversies? En hoe integreer je effectief data-analyse om je beslissingen te sturen? Met een combinatie van theorie, praktijkvoorbeelden en hands-on tips, biedt deze aflevering luisteraars een uitgebreide gids voor het navigeren en excelleren in de wereld van conversieoptimalisatie binnen Google Ads Performance Max. Show Notes op onze website, volg onze Linkedin pagina, op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen.

eCommerce Lessen Podcast - Aflevering 2: De Kunst van Google Ads Performance Max Campagne Optimalisatie In deze aflevering van de eCommerce Lessen Podcast gaan Dries de Gelder, Alexis van Dam en hun speciale gast, Peter Maas van GrowUpDigital, dieper in op de nuances van Google Ads Performance Max campagne-optimalisatie. Na een grondige introductie van Performance Max in de vorige aflevering, is het nu tijd om de fijne kneepjes van het vak te verkennen. Hoe analyseer je de prestatiedata effectief om inzicht te krijgen in wat werkt en wat niet? Welke geavanceerde strategieën kun je toepassen om je doelgroep nog beter te bereiken en je conversieratio's te verhogen? En hoe zorg je ervoor dat je budget efficiënt wordt besteed, terwijl je tegelijkertijd de kwaliteit van je leads verbetert? Daarnaast zullen we enkele veelvoorkomende valkuilen bespreken die marketeers vaak tegenkomen bij het optimaliseren van hun Performance Max campagnes, en hoe je deze kunt vermijden. Of je nu al jarenlang ervaring hebt met Google Ads of net begint met het opzetten van je eerste campagne, deze aflevering zit boordevol praktische tips, inzichten en ervaringen die je niet wilt missen. Het is een must-listen voor elke eCommerce en marketing professional die streeft naar continue verbetering en groei in hun digitale marketinginspanningen. Show Notes op onze website, volg onze Linkedin pagina, op Instagram vind je nieuwe en leuke achtergrond informatie over onze lessen.

I dagens episode av "Suksess med annonsering" setter vi fokus på Performance Max, en kampanjeplattform fra Google kjent for sin kunstige intelligens og automatiserte optimalisering. Selv om denne kampanjetypen kan innskrenke noe av kontrollen over hvordan annonsene dine presenteres, er den kjent for å levere imponerende resultater.Vi skal diskutere en rekke nye oppdateringer til Performance Max, blant annet muligheten til å ekskludere bestemte søketermer, inkludert konkurrerende merkevarer, fra din søk- og shoppinginventar. Oppdateringen tar hensyn til vanlige stavefeil og merkevaresøk på ulike språk, og gir deg muligheten til å dirigere søketrafikk til spesifikke landingssider på nettstedet ditt.Vi går også gjennom de nyeste forbedringene til rapporterings- og innsiktsfunksjonene for konverteringer, kundetilfredshetsverdi, kostnad per konvertering og mer. En ny innsiktsrapport gir forslag til optimalisering og budsjettallokering, og vi ser på hvordan det integrerte verktøyet for videoredigering i Performance Max gjør det enklere å lage og arbeide med videoinnhold.En annen stor oppdatering vi skal se på, er muligheten til å sette opp A/B-testing av Performance Max-kampanjer mot standard shoppingkampanjer, slik at du kan sammenligne hvilke som gir best resultater.Sluttelig, vi deler tankene våre om hvordan Google har blitt dyktigere til å rulle ut nyttige oppdateringer som faktisk gir mening for brukerne. Så hvis du er klar for å holde deg oppdatert på de siste nyhetene fra Performance Max, er dette episoden du ikke vil gå glipp av!---Sliter du med å øke salget? Last ned vår gratis startpakke her:  https://moenco.no/startpakkeBli med på Netthandelskonferansen: https://www.netthandelskonferansen.no/

Looking to get more from your Performance Max campaigns? You've come to the right place! On this episode, Digital Gearbox's Head of Client Services Jonny Hyams shares 4 proven and powerful tips to get even more from your campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppc-burrito/message

Google Ads mit einer Portion künstlicher Intelligenz - das ist Google Ads Performance Max. Das All-in-one Format verspricht weniger Aufwand bei maximalen Ergebnissen. Aber ist das wirklich so? Welche Features sind seit dem Release dazugekommen und worauf solltet ihr momentan besonders achten? Wir verraten euch die Tricks um mit Google PMax im Jahr 2023 voll durchzustarten.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently running Performance Max campaigns in Google Ads? If so, for how long and for what industry or product? Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far? Q3 Have you tried Performance Max for e-commerce and/or lead generation? Did you find it performed differently between e-comm and lead gen? If so, how? Q4 What is your biggest challenge when either setting up or managing Performance Max campaigns? Q5 How long do you wait to judge the performance of your Performance Max campaigns? If they are not performing well, what actions do you take to try to improve performance? Q6 What questions do you have for @MenachemAni about Performance Max? Q6.1 Any thoughts on how/if it's worth trying to get P-Max to work for a heavily regulated industry with strict compliance guidelines? Q6.2 What's your opinion on negativizing brand keywords from PMax? Is there a case in which you wouldn't recommend it? Q6.3 Scaling is a big issue for PMax. I saw a great post from @PPCKirk earlier today (the “ghostbusters” one) which is sort of what we do with high/mid/low converting structures. Any ideas on scaling, especially for mid-size to larger accounts ($100k-250k/mo or more?) Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Wir haben im November 2023 einen Geheimtipp von einem unserer Ansprechpartner bei Google erhalten. Es sollte einen Hack für Bilder geben, der die Performance der Performance Max Kampagnen, um 20 % und mehr steigern soll. Wir haben das getestet. Was dieser Hack ist und wie die positive Auswirkung auf die Performance Max Kampagnen ist, darüber wird Dr. Sebastian Decker in dieser Folge sprechen. - Du möchtest auch eine persönliche Sprechstunde mit Dr. Sebastian Decker? Dann bewirb dich hier für eine kostenlose Shop-Analyse. Der neue Video-Podcast Schau dir in Zukunft auch unseren Video-Podcast auf Youtube an. Neue Folgen findest du wöchentlich auf unserem Kanal. Über Dr. Sebastian Decker: Instagram Dr. Sebastian Decker LinkedIn Dr. Sebastian Decker Facebook Dr. Sebastian Decker EVOLVE Digital Webseite YouTube Kanal Kostenlose Shop-Analyse mit Dr. Sebastian Decker

With the right location targeting in place, you can improve your campaign performance and get more out of your advertising budget. And Smruti, our Junior Google Ads Specialist, is here to help as he shares the best practices for location targeting.He shows you how to control your Google Ads campaigns so they can focus advertising on the people who are most likely to be interested in what you have to offer. He also shares how you can check the locations where you're getting traffic, and so much more.Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

If you want to build a successful brand that lasts, but you don't know where to start, John is here to help!In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy.Watch this video to learn more about:- Building a brand - How you can identify the campaigns that can work for your brand - Running Google Ads campaigns for brand awareness- Understanding the marketing funnel and what campaign types work best for each levelRelated resources:The Top Down Funnel & Mastering Google Ads With Kasim Aslam And John Moran Of Solutions 8: https://www.digitalmarketer.com/podca...The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0kThe Importance of Brand Campaigns With Performance Max: https://sol8.com/brand-campaigns-with...5 Key Advantages to Bidding on Brand Keywords: https://sol8.com/5-key-advantages-to-...0:00 Intro0:39 Building a Marketable Brand & Running Campaigns for a Brand That Lasts3:41 The bottom-up funnel9:06 Do you need to move up the funnel?12:57 Moving up to the middle of the funnel17:04 Work with the best Google Ads agency on the planet18:01 Campaign types for each level of the marketing funnelCatch Glen and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

John walks you through how to build a YouTube Video Ad Sequence campaign for your business in 2022. Listen this episode to learn how to create a sales narrative that can speak directly to your target audience and convert them into paying customers.Ad Sequence campaign allows you to create a story through a series of videos. And when set up correctly, this can help you connect with your customers easier with the goal of moving them down your sales funnel.0:00 Intro0:33 Building a YouTube Video Ad Sequence Campaign for 20224:50 Inventory type: Expanded inventory8:35 Frequency capping sequence13:03 Job opportunities in the best Google Ads agency on the planet17:20 Don't set your Google Ads time zone like thisCatch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize.But now, with Google's new video creation tool, you don't have to be a video expert to create high-quality video content for your Performance Max campaigns!And in this episode of GAds Girls, Client Management Team Lead, Andrew, joins Mel to walk you through how to use the video creation tool inside the Asset Library to create quick and engaging content for your campaigns!0:00 Intro | The Best Google Ads Tool for Video Creation and How to Use It0:39 Why you should use the Google Ads video creation tool 6:13 The Google Ads video creation tool is not just for PMax a ds10:40 Creating a video for Performance Max 16:06 Video preview22:35 Need help scaling your business with Google Ads?Related resources:How to Create Awesome Video Scripts for YouTube Ads (FREE Templates!) https://sol8.com/youtube-ads-video-sc...✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2kValue BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIUCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Newsletters, announcements, and more - Gmail now provides templates to make your email marketing look great! And Ari, Solutions 8 Knowledge Manager, is here to share what they are, where to access them, and how you can use them.Whether you're announcing a sale, promoting a new product, or just keeping your customers up-to-date, the new Gmail templates will help you do it in style. Creating beautiful and engaging emails is easier than ever before. So why wait? Watch this video to learn how to use the new templates to create professional-looking emails in minutes. No design skills required!0:00 Intro | New Gmail features you need to know about0:40 New Gmail Feature No. 15:27 New Gmail Feature No. 2Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

1. YouTube #golivetogether Feature Update - YouTube has announced that it's opening up its ‘Go Live Together (#golivetogether)' option to more users from next week, which will provide more creative considerations for your live-streams in the app.Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagement and interaction options during a YouTube live broadcast. That could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channel, while also facilitating Q and A sessions and other options to build engagement among your YouTube community. Hosts will be able to rotate the guest on their live-stream, but only one guest at a time will be able to take part in the broadcast.YouTube will also allow pre-roll, mid-roll, and post-roll ads on Go Live Together streams, which will be attributed to the host channel of the broadcast. YouTube says that all channels with at least 50 subscribers will soon be able to launch Live Together streams, with the roll-out beginning next week – though YouTube does note that it may take a few weeks to become available to all users.2. Instagram Subscriptions - Launched as a limited test back in January, subscriptions on Instagram are now available to all eligible US creators. Subscriptions allow creators to offer exclusive content in exchange for a recurring monthly payment from their followers. To see if you're eligible for Instagram Subscriptions, open the Instagram app and go to your professional dashboard. If you're eligible, you'll see an option to set up subscriptions for your account. With this feature activated, you can start posting subscriber-only: Live Streams  Stories  Badges  Posts  Reels  Group chats  Broadcast channels You can promote subscriptions in your Instagram stories with a dedicated sticker. When users tap on the sticker, they're taken to the subscription page. In addition to exclusive content, subscribers also get a special badge next to their name when commenting on posts.3. Facebook Professional Profile Is Now Available To All Users - Facebook's professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities. Facebook's “Professional Mode” is a profile setting that removes the need to create a Facebook Page to get your content in front of a larger audience. Also, you can now earn money from your Reels, or by enabling ads before, during, and after longer videos. Lastly, you can allow your fans to increase their support for you with a monthly subscription and share subscriber-only content. To learn more about Professional profile, click here.4. New UET Tag Dashboard In Microsoft Clarity - Understanding both user behavior and customer journey is crucial for successful marketing. To empower you with richer insights in a seamless experience, Microsoft launched Microsoft Clarity offering insights for Microsoft Advertising on Oct 18, 2021.  In hindsight, this is something I should have covered in Episode#79 and now regret skipping over the launch announcement.Anyways, Microsoft Clarity helps you better understand post-click user behavior and engagement on your landing pages because it's powered by the Universal Event Tracking (UET) tag that you place across your website. Now there's also a new UET tag dashboard which can help you monitor tag data and fix any issues that arise. This is a one-stop shop for all things UET, including real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.5. Microsoft Rolls Out Import Tool For Google Ads Performance Max - To simplify duplicating your efforts across platforms when using Google Ad's Performance Max campaigns, Microsoft Advertising has rolled out an update in their Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.  Currently they only support Performance Max campaigns that use a Merchant center and will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. They have also started a pilot solution for importing your other Performance Max campaigns that aren't using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).Click here to learn more about on how to import your Performance Max campaigns in to Microsoft.6. Microsoft Ads Expands Availability Of ‘Similar Audiences' - If you're looking to expand your reach and find new potential customers, Similar Audiences automatically find new customers for you by looking for people who are similar to those in your remarketing lists. These audiences are generated automatically by Microsoft Advertising once you have a remarketing list in place. Similar Audiences can be used in the US and Canada, and the great news is that they're now generally available in more markets 7. Similar Audiences Is Going Away In Google Ads - Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. If you have active campaigns with similar segments, those will remain with your campaigns until August 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns. You'll continue to have access to historical reporting for similar segments from past campaigns. According to Google, In place of similar segments, different campaign types will offer different solutions to help you leverage your first-party data, reach the right audience, and improve campaign performance so that you can optimize directly for your business goals.If you have been using similar segments on Display, Discovery, or Video Action campaigns, and haven't yet turned on optimized targeting, you should turn on optimized targeting to reach additional relevant and expanded audiences and optimize for your conversion goals.If you have been using similar segments on Awareness and Reach video or Consideration video campaigns, you should include your first-party data segments in your ad groups, and turn on audience expansion to reach people similar to those in your first-party data.If you have been using similar segments on Search or Shopping campaigns and are not using Smart Bidding, you should use Smart Bidding with your campaigns. If you're using Smart Bidding already, or running Performance Max campaigns, you don't need to take any action, since Performance Max campaigns automatically leverage signals from your first-party data.8. Google Introduces New Search Labels For Coupons & Promos - According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. And Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.The promotion badge in search results on items that offer a discount using a coupon code, such as “15% off with coupon code HOLIDAYS.” Furthermore, a new coupon clipping feature lets searchers save promo codes for when they're ready to buy. This is similar to what Bing already has in-place for a while. A new deal comparison tool in Google search results makes it easier to view deals across retailers. For example, if you search for “women's puffer coat,” Google will display a side-by-side comparison of available deals in the SERPs.Lastly, Google's price insights feature is coming to search results to help shoppers make more informed buying decisions. Price insights allow you to see prices across merchants and whether the price is low or high based on historical values.If you are looking to tap into all the good things mentioned above then you need to make sure you are using structured data and Google Merchant Center. And don't forget you can always see how your deals are performing and review your business' promotions as well through Google Merchant Center. 9. Google: Search Console Verified Sites Do Not Get Crawled More - Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.Yes, you can use the URL Inspection tool to manually push URLs to be crawled faster but that is on a URL by URL basis and must be done mostly manually. Otherwise, just having a Search Console account won't lead to expedited crawling.10. Google: Don't Rely Only On Backlinks For Rankings - Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. And back in March 2016 during a Q&A session, Google's Andrey Lipattsev revealed that backlinks, content and RankBrain are the top three ranking signals in Google's search algorithm. Now Google's John Mueller says that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. Here is what he had to say when asked about backlinks:“Well, it's something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can't figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It's like how do you find a page on the web without some reference to it? But my guess is over time, it won't be such a big factor as sometimes it is today. I think already, that's something that's been changing quite a bit”This is a similar message to what Google's head of search spam, Matt Cutts, said in a 2014 video that backlinks, over time, will become a little less important.My advice is that focus on writing better content and do not just rely on backlinks or else you will be in for a big surprise down the road.11. Google: Header Fonts Size Is Irrelevant For SEO - Google's John Mueller was asked "would google deem huge heading font size as a sign of "overdoing it", thus lower quality?" He said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. Another SEO myth busted.12. Google: Stop Focusing On Writing Content Solely Based On Search Volume - Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. What John is saying is that if you are looking for content ideas and use base them on a list of keywords that show high search volume, then the content likely won't be good enough to rank well in Google Search. In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for - especially if you don't know the topic super well.John added, "seeing a list like that as a target for content makes me worry that you're not going to get a lot out of your work, or that your work is going to be quite superficial." He said "I'd look for topics that match your expertise & passion. Where can you contribute that isn't already covered by lots of others, and do so in ways that provide something new & useful? Don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy."In my opinion, writing content solely on keyword volume is ridiculous. You should be writing your content on what your product, subject, or the market needs are and make it superior to your competitors.Also, if you peruse the Search Essentials document, you will find that Google advices you to: "Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text and link text." To an untrained eye, it may come across as an implicit advice that you need to write content using keyword lists or research. However, what this means is that instead of creating content on those highly searched keywords, make content about topics you are an expert in and then sprinkle those highly searched keywords.Great Educational and Informative content -- not keywords -- always wins.13. Google: Your Website Doesn't Need 200k+Words To Be Authoritative - A Twitter user @natmiletic claimed that "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google."I'm including the screenshots just in case the user deletes his tweets.Remember that in 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently advocating to avoid fluff . In addition, word count is not a sign of thin or how helpful content is or is not. In fact, Google even removed the reference to word count in the Search Console document recently.This goes to show that how much crap & myth is out there. Aren't you glad that you follow the #TWiMshow?

As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you're trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!Watch this video to learn more about:- Why you should focus on new customer acquisition for top-of-the-funnel marketing- Ways for effective audience segmentation for TOF marketing- Why the best Google Ads strategists recommend data-driven attribution- The bidding strategies and best audience signal to use for TOF marketing- The importance of setting your goals first 0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet0:40 Caden's best practices for top-of-the-funnel marketing4:30 Onkar's strategy to boost brand awareness8:54 Usama's Top of Funnel Marketing strategy using YouTube and Display campaigns11:15 Do you want to work with the best Google Ads agency on the planet?15:13 Susmita's best practices for audience segmentation17:03 Efe's strategy for running YouTube ads using your existing audience data21:29 Don't forget to include your unique selling proposition in your marketing campaignsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™.Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours!He also breaks common eCommerce myths that are hurting your sales, shares how to set up your site from the eCommerce business blueprint he has built over the years of helping clients scale, and so much more.Watch this video to learn more about the following:- Fixing your homepage first won't result in the most profit- Your main menu navigation should be money-making links- How to increase trust and build a relationship with your customers- Search is 10% of your traffic and 30% of your sales- 40% of users don't scroll so you should apply that knowledge to your site- Bounce rate matters- Why online site catalogs don't convert- Proceeding to the checkout page right away can lose customersConnect with Build Grow Scale now! https://buildgrowscale.com/Build Grow Scale on YouTube: https://www.youtube.com/c/BuildGrowScaleConnect with Matthew Stafford: matt@buildgrowscale.com0:00 Intro | Expert eCommerce Site Optimization Tips0:43 Matthew Stafford of BuildGrowScale.com3:17 The importance of being in a community6:16 Your homepage is not built to sell12:05 You need a search bar even if you only have four products15:22 Look at your bounce rate20:20 Site speed is a huge factor when it comes to conversion rate28:12 Why your purchase buttons should be unique34:23 How to work with Build Grow Scale™Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns.Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

The most important part of your ads will now be in Google's hands when Final URL expansion is on! Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance. Kasim shares his initial thoughts on the Performance Max update, what it could mean for Google Ads advertisers and agency owners, and how you can prepare so this update will not harm your business. 0:00 Intro | Performance Max update on Final URL expansion 0:35 Improving how your assets are optimized in Performance Max??? 3:01 What you can do to make sure the update will not harm your PMax campaigns 6:32 The copy is the most important part of your ad 9:38 Google doesn't just pull content from your on-page copy Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click. Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

If you're one of the marketers who scaled with Smart Shopping but aren't seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you've been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns. Performance Max Feed Only campaign is just what it sounds like; it's a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign's targeting is modified to function like Smart Shopping. Watch Efe, Onkar, and Usama as they discuss: - Factors to consider when creating a Performance Max Feed Only campaign - The importance of checking your product reports in PMax - How to identify the products to include in your PMax Feed Only campaign - Why controlling your budget is now the key to successful campaigns - The minimum number of products you should include for PMax Feed Only 0:00 Intro | How to Structure Your Performance Max Feed Only Campaign 1:14 Efe's Performance Max Feed Only campaign strategy 6:35 Onkar's Performance Max Feed Only campaign strategy 10:05 Usama's Performance Max Feed Only campaign strategy 13:43 Launching a separate PMax campaign with your underperforming products 14:29 Adjusting your budget is now the key to scaling your campaign 17:53 Should you leave the products running in your original PMax campaign? 23:19 When to incorporate PMax Feed Only campaigns for new accounts 25:25 Experiment by splitting your collection types ❓❓❓ Got questions? Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals. In this video, Kurt explains why marketing is not about who you're supposed to be selling to, but rather, it's about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding. 0:00 Introduction | The Truth About Performance Max: It's Not About Who You're Selling To 1:04 The fundamentals of marketing 2:21 Taking a step back to prepare the jump forward to Performance Max 7:33 How a small shift can scale your business Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business's efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them. KMP Consultants can help you transform your business and culture by creating alignment, better decision-making, and accountability in your organization. They developed the MIND Methodology which revolutionizes how you think about your business and the work you do to accelerate your growth. It connects strategy to execution and culture and leadership development to financial results. The Most Important Number(MIN) is the cornerstone of the MIND Methodology. It's the north star that aligns the team's focus and guides decision-making. Identifying the correct Most Important Number is the essential first step to growing your business with the MIND Methodology. 0:00 Intro | Your Most Important Number for Business Growth 1:08 Tom and Karen Pierce of KMP Consultants 2:40 Focusing on growth is good but how do you do it the right way? 4:07 The Most Important Number (MIN) to scale your business 7:02 How to discover your MIN with KMP Consultants 12:23 Kasim's key performance indicator 16:17 How to choose your Most Important Number 22:21 Should you consider your company size before identifying your MIN? 26:33 One of Kasim's biggest regrets as a founder Find your Most Important Number for FREE with KMP Consultants: https://kmpconsultants.com/mind-metho... Related video: Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads. Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Show Notes:We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max. (4:55) What's going on with Performance Max in Google Ads?(12:08) Performance Max campaigns explained(21:40) How much control do you have in a Performance Max campaign?(24:55) What is an audience in Google Ads Performance Max campaign?(33:34) What ad assets do you use with Performance Max?(37:00) How Performance Max works with search campaignsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/M 

If you're working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles! StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/ Performance Max with limited budgets can be hard because the algorithm takes forever to test each asset group. In this episode, Regina Bellows shows recent success in using "shopping ads only" PMax approach with only one, blank asset group to force it to act like a smart shopping campaign. 0:00 Intro | Performance Max for Small Budgets 0:44 What is StarterPPC? 1:50 Performance Max “Light” 4:11 Performance Max with asset groups only 6:57 Real results and ROAS increases with StarterPPC 9:01 How StarterPPC can help scale your business with Performance Max This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

If Google says your YouTube campaigns aren't working, don't stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time. In this episode, John explains why that's the case, and shows you the metrics to analyze to make sure your YouTube Ads are working. Plus, he gives tips on how you can reach more people with your YouTube ads. 0:00 Intro | Are My YouTube Campaigns Working?! 0:41 How Google identifies the performance of YouTube campaigns 5:58 Break down your ad groups 9:54 Customer Acquisition Cost (CAC) vs Lifetime Value (LTV) 14:17 How to measure your YouTube campaign performance without a third-party attribution tool This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing. The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced the integration last July. As described by YouTube: “Creators who link their stores can display their products across their channel and benefit from Shopify's real-time inventory syncing, so that viewers are never disappointed to find a product out of stock. And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.” Source: Ready, Set, Shop on YouTube https://blog.youtube/news-and-events/... Eli Gurock of Magic Beans, who's also one of our clients, just set up the integration on his accounts. And he's here with Kasim to share his initial thoughts on how it can impact digital marketers like himself. 0:00 Intro | YouTube & Shopify Integration With Eli Gurock of Magic Beans 0:54 YouTube X Shopify Integration 4:43 You can add a default catalog for all your YouTube videos 7:44 The new YouTube and Shopify integration is cool but does it work? 12:00 You shouldn't always have to pay for traffic 17:58 The strong traffic channel Eli is investing in 20:26 Is Google's SERP becoming a trainwreck? 25:37 Innovate and try a lot of things because you'll never know what will make a difference Magic Beans site: https://www.mbeans.com/ Magic Beans YouTube channel: https://www.youtube.com/user/MagicBea... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Kasim features the LinkedIn Google Ads Guru he's stealing content from- Cory Lindholm! Watch this video where Kasim confesses his guilt while Cory calls us out on what we got wrong with Performance Max. As Google Ads keep rolling out changes in Performance Max, many advertisers just want to call out Google, start a fight and go against the updates. But what do the Google Ads Gurus say about this? We asked one who's been running Google Ads since 2016, Cory Lindholm. And this is what he said - STOP FIGHTING Google Ads, get ahead of the curve by getting on board with PMax and automation. Cory is the LinkedIn Google Ads Guru. He's been a Paid Search Freelancer & Agency Consultant since 2016. He helps companies maximize profits from search engine advertising platforms using advanced spreadsheets, Python, Javascript, SQL, and analytics software to turn business data into digital marketing ROI. Listen to this episode to learn more about his thoughts on the everchanging world of Google Ads, his tips, tricks, and theories to help you grow your business to the next level, and more: Get on board with automation -Why you should cultivate a relationship with Google reps but shouldn't take their advice -Is exact match search prioritized over PMax? -Why you should reach out to other traffic channels -Cory's theory on how Microsoft Ads is stealing market share from Google Ads 00:00 Intro | Best Google Ads Tips & Tricks from The LinkedIn Google Ads Guru, Cory Lindholm 00:51 About Cory Lindholm 04:17 Knowledge gaps at Solutions 8 07:29 Cory's Google Ads Tips & Tricks for eCommerce 08:35 Get on board with PMax! 11:46 The campaign to run with Performance Max 13:49 Do you want to work with the best Google Ads agency on the planet? 14:52 Catching Google's lies 19:01 Why we cut out Bing Ads (Microsoft Ads) 23:30 Why Cory is the Google Ads Guru on LinkedIn 25:11 The only way you can fight against the machines Cory Lindholm on LinkedIn: https://www.linkedin.com/in/corylindholm This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did. Watch this video to learn: Why Performance Max for lead generation is difficult and how it can succeed How SEO and proper keyword research can make a huge difference in optimizing PMax The factors to consider when estimating how many asset groups your budget can support Google doesn't only optimize for conversions so you need to check your listing groups frequently What you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaign Why you should focus on your ad copy 00:00 Why Performance Max Fails 01:45 Performance Max for lead generation is super dangerous 05:18 The battle against bot traffic in PMax for lead generation 11:05 Not having enough budget for your asset groups can lead to failure 13:00 Factors to consider the "enough" budget is for your asset groups 18:45 Check your listing groups frequently 21:20 What to do if you have a product that's monopolizing spend 26:59 Your PMax campaign failed because you're resetting learning 29:59 Tracking user behavior and the efficacy of your funnel 34:13 Optimize your above the fold content to match your value proposition 38:00 The rookie mistake we made in the early days of running PMax 40:03 Pretty soon, Performance Max will be your only option Related Videos:

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes. In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more: The impact of Google Ads having a very low margin of error How Michael managed to scale up to 120k with only one asset group in one Performance Max campaign Why there will be a decline as more people adopt Performance Max The importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into 00:00 Michael Nadalin shares the strategies he's learned after spending more than $52,000,000 in ads 01:34 Should you run Google Ads on your own? 06:20 Every marketer is just a failed entrepreneur 10:42 Focus on that one thing you're good at and strive to be the best at it 17:30 Performance Max has the most intrusive targeting options 24:51 Why Google seems like an innocent search engine 31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce) 36:36 Set up one Performance Max campaign with ONE asset group? 40:19 Will better videos and creatives for PMax affect conversions? 43:13 Bidding strategy and setting up tROAS 47:34 Audience signals, creative, and copy 50:09 Performance Max optimization and the Google Ads learning period 56:26 The insights tab and the importance of understanding when and how to segment 58:32 How to scale your Performance Max campaign 1:01:21 The common mistake Kasim and Michael see in the accounts they take over 1:03:07 The common misconceptions about Google Ads 1:04:12 The easy setting changes Kasim and Michael always spot and dress first 1:05:18 The biggest changes in Google Ads in the last 12 months 1:05:54 What could kill Google? 1:07:20 Making YouTube Ads work Michael Nadalin on LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa01sZkJPcnRmS2hkVEgwSEd6cjJBdnR0WWVLUXxBQ3Jtc0tuTEVaaEtISWRaTkVUdHZHeFByQkZhT3B0b0RZa2tQQ09tNDQxMEdtOExPNDJRS0JqVWJ5YVp0VlNGX0lZMS1zYnNwVmwtMGNPZmJnMjlNaHA4alpIeHFUbmhlVWFZR1FfU3MzdW9zMTk1cE5rTW9pZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichaelnadalin%2F&v=AMB2AJR4FlQ (https://www.linkedin.com/in/michaelna...) Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1BrMEY1WUJnWER0SjRZTUNRdXNrNEJabFUwUXxBQ3Jtc0ttSFFJVHFxQmxBaUdrbUFYNElfYkZwU0hTaFFubXFMOTN1UkFXRVNQbWs5YlNYRjQwbHBkRXBpNE9rdXRldlNDaTlDNU9WWl9uOEdSS1pSY0N1ckRTM3JrTVh0ODU1Y1JfdmFxWDFxVjM1WEpWTGJfWQ&q=https%3A%2F%2Fmarketlead.com.au%2Fpmax&v=AMB2AJR4FlQ (https://marketlead.com.au/pmax) Related Videos: Part 1:

With Performance Max, you're not just dealing with one but seven networks: YouTube, Display, Search, Apps, Discover, Gmail, and Maps. So what do you do if you want to focus your spend on networks where you're sure to get more conversions? In this video, our Google Ads strategists, Usama, Efe, and Onkar, share how you can steer your Performance Max campaigns to your preferred networks. This way, you can spend on the networks that convert or try experimenting to see which networks your target audiences are mostly on. They also share their thoughts on replacing your Smart Shopping campaigns with Performance Max retail campaigns, and how you can calculate how much your Performance Max campaign is spending on YouTube. 00:00 How to steer Performance Max to the network you want 01:30 Performance Max steals from other campaigns, but you can use this knowledge to your advantage 6:37 What you can do if your PMax ads are pushed to the wrong network 10:23 Smart Shopping campaigns to Performance Max retail campaigns 12:08 How to calculate how much your Performance Max campaign is spending on YouTube This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazB2YURQWWM0TGFLMk55WGpON1h2MU5Gblc2UXxBQ3Jtc0tuWFRyeGRlRl9CNWQ3dEhzTTVTRkNoMFJmZjdHUU5Wckl4SGJKYm5CRzU5eWdPUVFJb0ZQSVh2SjlFTlVqTEJ1dndzbXdpZWduQ3Z0V0lTV19iLVdZeDZRNnVZTW9WcHc4dXZiSEtDOE9ESGVKYVFnWQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=BhW0f-RENFo (https://sol8.com/performance-max/)

Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads. Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling. While that's still generally true, with Performance Max in play, Google is going to favor massive media creation. It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience. Now, if you're someone who isn't comfortable creating content, don't worry! You don't need to produce insane Hollywood-level content, just start creating content the right way. And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns: 1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience. 2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.) 3. Build creative around as niche a target as possible (where budget allows) 4. Check creative against Google compliance requirements 5. Your creative should attract the right audience and repel the wrong audience 0:00 The 5 Golden Rules for building creative for Google Ads 3:32 Campaign creative pre-requisites 4:07 Difference between Lifestyle images and Product & Use images 5:29 Review videos 7:07 Product & Use videos 9:33 What the first six seconds of your video should contain 11:38 Maintain Ad Scent 17:47 Check creative against Google compliance requirements 19:03 Build creative around what has worked for your competitors consistently 23:41 Using Facebook Ads Library for your creative 26:00 Your creative should be based on your USP 29:20 Build creative around as niche a target as possible (where budget allows) 33:49 Your creative should attract the right audience and repel the wrong audience 37:02 Conclusion This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1V5M3JMYVFQSWYwamNlVWtRWXF0Tmd3N3k2UXxBQ3Jtc0tsQ3J5emxwSXZtaHZYQnhGS0x6ZzE0RWFRVVBsMFJWZTF5TlBodWhnQ0R3R01RbVVzVF9iZUpBdFVUR0l4cDVQZXVfNWxIbEg4TVdkUWtLMjNIQjRoRjR4NkMzTV9HdnZ3ZjB4bUtaMnBYX3F2WU1Scw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=46ICoCo6kik (https://sol8.com/performance-max/)

Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:eCommerce Playbook PodcastAndrew's podcast episode with Taylor Holiday @ CTCCommon Thread Collectiveandrew@ajfgrowth.com (reach out for the GA vs Facebook templates!)-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Efe answers the frequently asked questions about Performance Max image assets. He talks about the image requirements, minimum specifications, and gives examples and best practices for creating and managing your image assets for optimized Performance Max campaigns. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFFBbWNCc0szcU8zTkx0TTFPT0MyX1R0dVVjZ3xBQ3Jtc0tuZzhFLUFKcGg0N2w2UXBsRE9PZzhtSzVBQ3ZpUDBRQ1RQaXVKbjM2NGRJaFZRZWpGd3VFWGdfRi10SVVjc3dWZjU2MHZRS3JxcUctb3NIa3VxT2xpbDdKRV9SN3pPUmJFSVFvNXlXQkk5Q0M3bWlzRQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=Izl1IIzpn0g (https://sol8.com/performance-max/) Related Blog: Introduction to Performance Max Asset Groups: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk5qQkd6T2d6a2h2bEhUOHR4cFI0bm83MGtVQXxBQ3Jtc0ttRFhrekt6V1JaTU9FRHYtWFFNNHFTQ3NZT3NxYkNYQm0tUDRaY0YyZkk1OEVGQVFvWkV5RXlnOGN0RjJBNmxONTZCaUxrUWZGQ2hkd1NyS2xlS1h6ZEd1V21sdmhMVWFyY2R2cHRCNkJhLXdVZ3FuWQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max-asset-groups%2F&v=Izl1IIzpn0g (https://sol8.com/performance-max-asse...) Related Videos:

Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track. Google's definition of the two conversion actions: Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding. Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal. Read more about primary and secondary conversion actions here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3ZOTkRENTl1eGhLU3E1a3Qtak1lNlN4OTljd3xBQ3Jtc0ttWGtkUkFYSW1OMXpRV1pnVUs5Tm52d0s0NlVPbFd1T2N1S3Q0emZ0ZUtXVDNYa0VZNERmTE55OVAtSmZkdHlMMjBMS3RqZzMxRFlhakNrNld3UEpJcTVBaE9iczhfYmJWLWdmLURGdm9IZnFGRWRBNA&q=https%3A%2F%2Fsupport.google.com%2Fgoogle-ads%2Fanswer%2F11461796&v=pXEwywrXhNA (https://support.google.com/google-ads...) We just released our Performance Max Ultimate Guide blog that gives you everything you need to know about how to set up, build, and optimize your Google Ads Performance Max campaigns! Read the Performance Max Ultimate Guide here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEJ4T1d4amJwUWEzbGFMY1VpZWMwSDVoNjVzQXxBQ3Jtc0ttRjBLeWE4YmdwV3MwWEo5ZDdVUlVGeERxY3dYMmlzTFVzR19kbEFKekVuZk9zcnR4SUFDV25ucktLdVlLNDlHVm1ORkJSclNSSkktYWtBaXE2ZDA2MGNPQUJSSmNsNGotMjZ4SllhMnBZOUFIYktrdw&q=https%3A%2F%2Fsol8.com%2Fperformance-max-the-ultimate-guide%2F&v=pXEwywrXhNA (https://sol8.com/performance-max-the-...)

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns. Find or create placement reports for your Performance Max campaigns:https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazFNM3V6RzM4bWZxcmRucGZ0eFNEUXpRZGVSd3xBQ3Jtc0tuZWlvcVczOVVJM25aMi1oR3BvWHhvRXF6MndKZFJwWmlNVXlOc3V3MUFZT3NIS1BjX3B6dGR1Q0VGTHdMbzZGUmdpc2RwaHJsaDA3MWsxNUp0dWE3c2t3Wkkxb3p5WFJWQ2NHdFUzck16d1c5TDN5VQ&q=https%3A%2F%2Fbit.ly%2F39J0uYU&v=nm-6XCAu_W4 (https://bit.ly/39J0uYU) Related Videos:

Google Ads Performance Max - was steckt dahinter? Wie funktioniert das neue Kampagnenformat - und wie solltest du am besten damit starten? Alle Vor- und Nachteile sowie hilfreiche Tipps & Tricks erfährst du in unserer Masterclass von der OMR 2022 - jetzt hier im Podcast!

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week!

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals. In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns 01:23 What is Google Ads Performance Max and how did it change the advertising game? 03:46 The best practices in setting up a Google Ads Performance Max campaign 08:20 How PMax behaves on its own and with other campaigns 12:31 PMax features were hoping for in future updates 15:09 Is PMax the end of Google Ads agencies?

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week!

In this episode, you will learn how to create a Google AdsPerformance Max campaign.Check out everything you need to know, and how to get started to use it for your products in your Shopify store. Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

Everyone knows that branding is important for a business, but what exactly does it mean? And how can you do it when you're busy running a business? Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor. It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. For advertisers, with Google Ads Performance Max rolled out and deciding what page to route your customers to, you want to make sure everything you're doing complements your brand and will lead to conversions and sales. How to build a brand Creating content and how well you should know your audience Performance Max just made branding more important now than ever Where to begin in building your brand More about Henry Kaminski Jr. Unique Designz: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS16UmpLQTlBVHFZMnpxa0NWRUZrai1yMnRjZ3xBQ3Jtc0tsdHh1QXE0TjdKM0JwNmdCb0xUeGs2dUJXN2d3bzVYZFdwM1I0SGdyWU05TGczNVM1bGh1dkJpODI3VS1LZzY1dkdWOUk5T2xLbG5QeEQ4WXppcV9Db3U4aFFseUhFcHhsMTVSRXRlNTQ0dmlVRkhNVQ&q=https%3A%2F%2Funiquedesignz.net%2F (https://uniquedesignz.net/) Henry Kaminski Jr. on LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblQyZkh3V2NIejZORHhFX1N6T3pmQVotQUZTUXxBQ3Jtc0ttdTQyLXcwUmJUVGxkUzVMTzROY19VWXJ5cXlYczRCWmp4dGVuUUo0cDF1ZWU1Q29nYWVtSnZwVnltOU4xdWo1MmRIbXo3ckpRWDZFVlY1MjNTWUpmMVBGMlpSUXJTMmtXOWM0aDlGZl9JZk5wUVZ0cw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fhenry-kaminski-jr (https://www.linkedin.com/in/henry-kam...)

Google Ads Performance Max points advertisers in the right direction. This can help you target the right audiences for high-performing campaigns! Also, Performance Max now allows you to focus on new customer acquisition!

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far. Well, not everything's working as we want them to and it's still pretty chaotic but overall, we think Performance Max is amazing. Listen to this episode to learn more about: Introduction to Performance Max Performance Max Key Benefits Find more converting customers for your goals Drive more value from your budget Get rich and transparent insights Use the best of Google Ads automation How Performance Max works What's required to launch Performance Max campaigns How to start using Performance Max Performance Max Case Studies Performance Max Introduction Slides: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1I0WVRaOHhnaVRKeGhZaURxWWptaW1jWXlpUXxBQ3Jtc0tsbUZSdGsySHR6SkY0NjR5aXZ1SHhpWmVDVVZfN00zTmVFcDRVUXkwanptakg5d3JiaHEtUkRFVGZuWWlpWFZoZFNCa2pBS0JIa1R3b3g0RDFocUVQeTREMlR1bVZnakRlbmhWT3dOaGVlUERkb1R4OA&q=https%3A%2F%2Fdocs.google.com%2Fpresentation%2Fd%2F14ZUkUcbrHLrcym-2F5SoTdezwU-_sxt4%2Fedit%23slide%3Did.p2 (https://docs.google.com/presentation/...) Related videos: The Bottom-Up Funnel by Solutions 8: https://www.youtube.com/watch?v=PJVL2Fq7x0k&t=0s (https://youtu.be/PJVL2Fq7x0k) Performance Max Campaign Guide Videos (On-going series):

Sometimes the most difficult thing to acknowledge is that you are not to blame, especially when it comes to Google Ads-related problems. In this episode, we conclude Grace's Google Ads Performance Max story and the conclusion may surprise you. The conversation begins with Liel speaking on the first day of SXSW 2022 in Austin, Texas. Grace and Liel discuss the significance and worth of going to conferences outside of those targeted towards the legal industry. Liel shares some takeaways from sessions he attended earlier in the day by Jonathan Brill on how to future proof your business growth strategy and what it means to “see the future”. He also covers the latest in predictions for business, tech, retail, and more by NYU's professor Scott Galloway, who has a logical but unconventional opinion of what the metaverse will look like. Prepare yourself for a whole new see, talk, explore marketing and apply it to legal marketing. Resources mentioned in our episode: https://www.profgalloway.com/ (Scott Galloway Newsletter) https://schedule.sxsw.com/ (SXSW 2002 Schedule ) https://www.jonathanbrill.com/ (The work of Jonathan Brill) Send us your questions at ask@incamerapodcast.com Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Seit kurzem ist das neue Kampagnenformat bei Google Ads Performance Max verfügbar. Was dahintersteckt erfahrt ihr in diesem Podcast - mit einem exklusiven Gast direkt von Google. Kapitel: 00:00 - Intro 02:04 - Was gibt es bereits bei Google Ads im Bereich A.I. Automation? 08:51 - Was ist Google Ads Performance Max? 12:43 - Haben Keyword basierte Kampagnen ausgedient? Läuft Performance Max nur noch über Zielgruppenausrichtung? 14:05 - Features die noch fehlen - was kann Performance Max noch nicht? 18:51 - Wie funktioniert der YouTube Ad Creator bei Performance Max? 23:30 - User Targeting mit Audience Signals - wie funktioniert es? Können Zielgruppen selbst hinzugefügt werden? 25:54 - Voraussetzungen um mit Performance Max zu starten 28:14 - Soft Conversions bei Google Ads Performance Max 34:20 - Wie transparent ist Google Ads Performance Max? Was kannst du noch einstellen? 44:33 - Die Zukunft von Google Ads Performance Max

Sound bei TikTok, Pinterest Shopping, Instagram Feed, Google Ads Performance Max und mehr.

Google Ads Performance Max come e quando testarlein pratica google mette a disposizione di tutti delle campagne ad altissima intelligenza artificiale e ci dice che:la campagna ha la priorità sulle altre tanto da invitarci a fermarlema se io da anni guadagno bene da ad esempio una shopping smart non ho nessuna voglia di andargli a rompere le scatole tanto meno di fermarleQuindi che fare? ho fatto diversi testGoogle Ads Performance Max come ottimizzarleTest Ala campagna Performance Max affianca le attuali campagne (shopping intelligente, standard, ricerca, Dsa, discovery, display ecc)Risultato: mi sembra che si compri i clic migliori lasciando alle altre gli avanziRoas buono, ma peggiorano le altreTest Bla campagna Performance Max sostituisce le attuali campagne (shopping intelligente, standard, ricerca, Dsa, discovery, display ecc)Risultato: mi sembra che si compri i clic migliori lasciando alle altre gli avanziRoas buonoTest Cla campagna Performance Max affianca le attuali campagne (shopping intelligente, standard, ricerca, Dsa, discovery, display ecc) ma attingendo i dati da un merchants center distinto senza così andare a intaccare le altre campagneRisultato: sembra andare molto beneRoas miglioratoTest Dfaccio 2 campagna Performance Max in affiancamento alle attuali campagne (shopping intelligente, standard, ricerca, Dsa, discovery, display ecc) ma attingendo i dati da 2 merchants center distinti senza così andare a intaccare le altre campagne ne competere fra loro, le due campagne divergono per il setting internoRisultato: simile al caso CRoas miglioratoè ancora presto per trarre conclusionima è certo che qualità del feed e dei tracciamenti sono oggi la principale discriminantenella foto alcuni esempi di test passati#GoogleAds #PerformanceMax #GoogleAdsPerformanceMax

This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph. In other news, Dan plays another game and Dara sees Dune! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. The post #15 When is GA not the answer? appeared first on Measurelab.