Podcast appearances and mentions of karen freberg

In this episode of TAG Talks, The Adjutant General of the Army, Brig. Gen. Gregory Johnson ("TAG 63") sits down with Dr. Karen Freberg, Professor of Strategic Communications, to discuss the emerging principles and practices for social media. Learn about how to successfully execute a brand, content creation strategy, educational resources, and predictions into the future of the ever-evolving realm of social media.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville and is the Director of The Bird's Nest student agency. Dr. Freberg is also an award winning author and has written several books including Social media for strategic communications: Creative strategies and research based applications and Discovering Public Relations: An Introduction to Creative and Strategic Practices.

Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we called the job being a sports information director, or SID. The industry evolved to labeling the role something like athletic media relations or athletic communications or similar, but our job was to publicize the teams, coaches and student-athletes. The first sport I was ever placed in charge of as a student assistant at Morehead State University was the Eagle volleyball team. I hadn't ever seen volleyball in person before going to college, but was trained to keep statistics at matches by hand … now they do it on computers. I designed the team's media guide, wrote press releases, pitched ideas to newspaper reporters and TV journalists.  While volleyball wasn't the only the sport I worked, it was always my favorite. It was fast, the young women playing were always super athletic, jumping high and crushing the ball into the opponent's court. I never worked at a school that sponsored men's volleyball, but I'm kind of glad for that. It helped me appreciate how strong and dominant women can be on the playing courts and fields.  Last fall I had the opportunity to speak to a public relations class at the University of Louisville. Dr. Karen Freberg is a professor there. She and I have shared the stage at conferences and traveled along side one another a few times. She's kind of a social media pioneer in the academic circles, building out curricula for the new world of PR thanks to social media, influencers and the like. She has me speak to her class each year, which I always enjoy doing. Low and behold one of Dr. Freberg's students last fall was Aiko Jones. She is a star blocker for the Cardinals and was instrumental in the team's run to the Final Four and National Runners-Up finish. UofL was 31-3 overall with an amazing 17-1 record in the ACC.  For those of you who don't know sports, Aiko was one of the dominant players on one of the most dominant teams in the entire country at the college level last year.  She's back for her senior year in 2023 and will no doubt make a run at racking up another string of honors. She was Final Four All-Tournament Team and All-Louisville Regional Team in the NCAA Tournament. First Team All-ACC, First Team All-Region. In layman's terms, she's one of the best college volleyball players in the country.  Which means, she's well versed in Name Image Likeness benefits and parlaying her athletic prowess into brand deals and collaborations. So, I asked my pal Aiko to come on the show to share some of those experiences with all of us. We'll learn about NIL from the student-athlete perspective today on Winfluence.   As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai. But we want to take a moment to tell you about a new sponsor of the Marketing Podcast Network. Support for all the shows on MPN, including Winfluence, is provided by ActiveCampaign. If you looking for a way to grow your business, you need to check out ActiveCampaign. It is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger relationships with your customers. With ActiveCampaign, you can create and send email campaigns, manage your leads and customers, create landing pages, set up automated workflows, and track your results. All in one approachable platform! Go to activecampaign.com/activate to sign up today. Learn more about your ad choices. Visit megaphone.fm/adchoices

"Personal branding" can seem like somewhat murky territory. If only there were some kind of guide you could follow while constructing it...Well, good news!Professor Karen Freberg has boiled down personal branding education down to a clear, easy-to-follow "blueprint." Today, she shares the system she's taught to hundreds of students—and even turned into a personal branding simulation with Stukent!Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

We were sent this screenshot from Dr. Karen Freberg's virtual class where she welcomed guest lecturer RYAN REYNOLDS!!!! Thank you Dr. Freberg for sharing!

Interested in teaching PR or social media? There's a niche for that! Learn more about educating tomorrow's professionals in today's episode with Strategic Communications Professor Karen Freberg.About Karen:Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders' Cup, Facebook, Adobe, and Chipotle. Freberg has written several books including "Social Media for Strategic Communications: Creative Strategies and Research-based Applications" and "Discovering Public Relations".Topics covered:- The path to teaching- The importance of real-world experience- Writing the book on social media- Creating an online community- Designing a curriculum- What to know about becoming an educatorActions to take:- Find ways to gain experience- Create the tools you wish you had- Mix theory with real-world experienceResources mentioned: - Sage Publishing- Barnes & Noble- Social Media Professors Community Group- MVW Communications- PR Pro Gear

This week I turned to 5 of my previous 204 guests, who all share a very specific theme in common: health and fitness. There’s guest #1 on CoronaTV, Sharon Jaffe (also my sister), who owns a spinning studio in London, Iron Man and Peloton machine, Peter Shankman, Spartan Warrior, Justin Levy, Ultra Virtual Marathoner, David Rendall and the Norse Titan, Lee Odden. Each of my 5 guests will introduce the topic of their choice (which may or may not be about health, fitness or wellness) and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear from Karen Freberg, Michael Farmer, George Tannenbaum and David Burkus. Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Monday! It's the day after the Super Bowl and also the day you get to find out everything you ever wanted to know about social media from the person who wrote the book on it. Well at least one of them. Dr Karen Freberg actually wrote the textbook that I’m currently teaching from at West Virginia University. Today, she’ll be talking about the next wave of social media professionals coming out of college, community and Ryan Reynolds???!!!! I wonder if any of my students will be watching? Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Karen Freberg is heading into her 11th year of teaching public relations at the University of Louisville. She also teaches a master’s level course for one of my alma maters … West Virginia University. Dr. Freberg started teaching a new version of public relations as the 2000s were winding down and social media had started to work its way into businesses and brands. She is one of the pioneer comms professors who has redefined what is taught in the classroom about PR.  And, as one might expect from a leader in the space, Dr. Freberg has written a new text. The book is called Discovering Public Relations and while it is a college textbook, it’s written and designed to be a strong business book as well. In fact, at the end of each chapter, Dr. Freberg outlines which topics are must-knows for taking and passing the Accreditation in Public Relations course. That APR standard is the industry’s designation for, “I know my stuff.” This book is great for students learning about the craft of PR, and influence marketing from a PR perspective. But it’s also good for business owners and brands who need to understand what public relations in today’s world means. Heck, it’s even a great resource for influencers who want to learn how to leverage PR partners to enhance their content, and their revenue.  I asked Dr. Freberg to talk about what the book has to offer, but we also find out about her journey from four-time All-American college athlete to teaching college athletes and students all about PR, media relations and, yes, influence marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Sains is the head of marketing at Joolies Organic Medjool Dates in Venice, CA. She was part of the brand launch at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, the brand is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors. Join Amanda as she discusses brand management and her experiences in launching a brand. About Karen's guest: Amanda Sains is the Head of Marketing at Joolies Organic Medjool Dates, an organic snack that's changing the date-ing game as we know it, based in sunny Venice, CA. Amanda took part in the launch of the Joolies brand at the trade show Natural Products Expo West in 2019 with only packaging prototypes and a stand-out booth design. Now, about a year and a half later this July, Joolies is distributed nationally in over 1,500 doors with many different products including Dates and Date Syrups and flavors.  Prior to Joolies, Amanda worked as the director of marketing and business development at B’more Organic. She received her B.S. in Journalism and her M.S. IMC from WVU. WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

Karen Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure… Karen Freberg I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications. I have written several books, including my social media book Social Media for Strategic Communications: Creative strategies and research based applications, published with SAGE. This book most recently was awarded a 2019 APEX print book award. In addition, I have published my research extensively in the areas of social media, public relations, and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations. I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications.

As COVID-19 propels society into a new digital revolution, the entire world is seeking new ways to create connections and innovate at a distance. The future of a "touchless" or "low-touch" world is becoming increasingly more necessary as we settle into the "new normal." Rodney Williams, COO of LISNR, provides insight into how technology is empowering connection, safeguarding society, and creating new opportunities for business managers and marketers.   WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

Graduating seniors in communications and marketing are facing the daunting prospect of trying to enter the job market during the COVID-19 pandemic. This will not be an easy task. Nearly 4 million students in the US are set to graduate this year in spring 2020. With the world in crisis and uncertainty ahead, the environment continues to be dynamic and fluid. While we can’t predict what the future holds for students and graduates in the short-term, we can help prepare and equip students with information and tips for their upcoming employment journey. ----more---- About Karen's guest: Brandi BoatnerSocial and Influencer Communications Lead, Global MarketsBrand Communications Manager, IBM Corporate Communications Brandi Boatner is an award-winning digital communications professional and prolific public speaker based in New York City. Currently, she serves as the social and influencer communications lead for Global Markets in IBM corporate communications, a newly created position. Her responsibilities include developing a consistent approach to how global markets drive engagement across digital and social platforms, key events and with influencers (both nternal and external) around strategic communications narratives such as Hybrid Cloud, Blockchain, artificial intelligence, and cybersecurity. Additionally, Boatner has extended responsibilities serving as the Brand Communications Manager for IBM Marketing supporting external engagements including press, events and social media for IBM's Senior Vice President of Digital Sales and Chief Marketing Officer. Recently, Boatner was inducted into the Loyola University New Orleans School of Mass Communications Hall of Fame known as the Den of Distinction, the youngest member ever inducted. She was also honored and inducted into the Public Relations Student Society of America (PRSSA) Hall of Fame in late 2018. Brandi is a true advocate for diversity and inclusion serving as a member of IBM's Diversity and Inclusion Council and also serves as the former chair and current professional development chair of the IBM Black Network of New York business resource group. Given her efforts around diversity in the public relations industry, she is one of more than 40 PR leaders featured in the book Diverse Voices: Lessons in Leadership published by the Public Relations Society of America Foundation. Boatner is very active in the public relations industry where she holds several leadership positions within PRSA on both the local and national levels. She speaks all around the US and the world on a variety of industry and marketplace topics and enjoys traveling, shoe shopping, and spending time with family and friends in her hometown of New Orleans. WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

In just a few weeks, the global pandemic has had immeasurable impacts on healthcare, economic and communications. Social distancing to flatten the curve of infected people needing testing and care has led to across-the-board cancellations and postponements of in-person meetings and events communicators and advocates rely on heavily. The coronavirus has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels. ----more---- The future scope and length of the healthcare and economic crisis is uncertain, forcing us all to be flexible, patient and innovative in conducting and meeting our communications and advocacy goals. Today’s session will focus on virtual advocacy communications while incorporating key elements of integrated marketing communications to help amplify our activities.  Mike Fulton Mike Fulton directs the Washington, D.C., office of Asher Agency and teaches public affairs in the West Virginia University Reed College of Media’s Integrated Marketing Communications program. Mike worked on Capitol Hill for 10 years and focuses on advocacy communications strategy, relationship development, coalition building, earned media placements, and events. Joshua Habursky Joshua Habursky is the Head of Federal Affairs at the Premium Cigar Association and Adjunct Professor at George Washington University’s Graduate School of Political Management. He has also taught strategic social media at WVU.  Josh’s experience is in digital and grassroots advocacy, as he founded the national non-profit Grassroots Professional Network, but his past two positions have broadened his government relations to state capitals as well as federal government relations. WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius. In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time. Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial? But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments. On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg. It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness. Follow! @aviationgin @kfreberg @theadrianmolina @brianne2k Not like he needs the followers but, @vancityreynolds www.briannefleming.com

You need to market your products or services, so go start a Facebook page, right? It’s quick, it’s easy and more importantly, it’s free. But, it isn’t a good strategy. First, we must take a step back and understand the benefit really good content has in building your brand. Then we can identify new ways to efficiently distributing your content, which yes, will include social media. Social media changes daily. In order to keep up, you must understand which social channel is right for you to cultivate a relationship with your audience. For social media success, it’s quality over quantity. It’s also part of the larger strategy that starts with content. ----more---- About Karen's guest: Mary Prevost Empowering brands and inspiring people to think differently – this is how Mary Prevost has approached her 16 years of work in the public relations industry.Nurturing meaningful relationships is key to Prevost’s success – from internal executives and colleagues to external target audiences and media. Prevost’s vast experience spans both agency and client-side work and she’s helped clients of all sizes, from Fortune 500 companies to startups and non-profits. Her specialties include both B2B and B2C strategic communication, content marketing, media relations, writing, social media planning and execution, crisis communication, brand development, event planning, and internal communications/team building. Prevost previously worked as Director of Communications at Cheyenne Regional Medical Center in Cheyenne, WY, and then transitioned into agency work as an Account Supervisor at an agency in downtown Minneapolis. In 2014, Prevost founded MJP Strategic Communications to provide independent public relations consulting services. In 2019, she founded Prevost Partners with her husband to broaden their services. Prevost graduated with an M.B.A. from Augsburg College (Minneapolis, MN), a B.A. in Mass Communications with emphasis in Public Relations and News Editorial from Colorado Mesa University (Grand Junction, CO) and an A.A.S. in Radio/TV Broadcasting from Central Wyoming College (Riverton, WY). ___________________________________________ WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

The social media industry is constantly changing along with the expectations for work. However, experience is one element to the equation to becoming successful in the workplace and industry, but there are some essential skills, best practices, and tips students and young professionals need to grasp in order to be marketable. Dennis Yu will discuss these new expectations, what are the best practices to market yourself using social media, and the future of work in social media. ___________________________________________ Today's episode of WVU Marketing Communications Today is hosted by Karen Freberg from West Virginia University which is a program on the Funnel Radio Channel.     

In our October 2019 episode, we discuss:Social Media Breakfast MSP's podcasting event (2:05)The Page Society's CCO report (3:40)A PESO primer (6:15)Why fewer people see brands as political (7:45)Spotlight: P&G's TV show (10:40)The impact of employee social advocacy programs on personal brands (12:30)If YouTube should be getting more attention (20:30)7 social media trends to be aware of before 2020 hits (25:35)Shoutout interview: Karen Freberg, University of Louisville (30:00)MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpointMinnesota PRSA

Listen to episode 153 of the Digital and Social Media Sports podcast, a Best Of edition, with Brian Wagner of Michigan Athletics (full episode), Josh Cooper of The Athletic (full episode), Jon Kingston of the Arizona Coyotes (full episode), Garrett Downing of the Baltimore Ravens (full episode), Karen Freberg of the University of Louisville (full episode), Mike … Continue reading Episode 153: Best Of the Digital and Social Media Sports Podcast: Ravens, Coyotes, Michigan, Voice, Insights, and More

Social Jack™ Influence Factory Episode 74: Karen Freberg – “How to Leverage Education to Gain Influence“ Air Date: Wednesday, August 21, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. The Influence Factory is a LIVE webcast that airs every Wednesday at NOON Central (via Zoom and Facebook LIVE). #InfluenceFactory #KarenFreberg #Education In the Influencer News Update segment… During the Influencer News Update, the team discusses “Facebook Finally Launches It's 'Clear History’ Tool, Starting in Ireland, South Korea, and Spain”, an article by Andrew Hutchinson via Social Media Today. View the full article at https://bit.ly/2Ngbh0r *Please Note: The Influencer News Update segment is part of the LIVE show that airs on Wednesdays. If you wish to view the Influencer News Update, you can find them in the Business Influencer Alliance Facebook Group. In the #InfluencerInterview… This week’s Influencer Guest, Karen Freberg is an associate professor in strategic communication at the University of Louisville, where she teaches and conducts research in social media, strategic communication, and crisis communication.Freberg is the author of three books, including her latest titled Social media for strategic communication: Creative strategies and research-based applications. Freberg applies her knowledge in social media and PR by working with brands and companies such as Adobe, HubSpot, Hootsuite, Breeders' Cup, DHS, General Motors. Sponsored by Planable (https://Planable.io) Easily Create, Plan & Approve All Your Social Media Content From One Dashboard. Try Now! Everything Your Social Media Team Needs To Move Their Creative Process Forward. Register for the LIVE webcast: http://myinfluencefactory.com/ EXCLUSIVE Facebook LIVE: https://www.facebook.com/groups/BusinessInfluencerAlliance/ View ALL Past Episodes: https://app.socialjack.com/podcast Connect with Karen Freberg: Twitter: https://twitter.com/kfreberg LinkedIn: https://www.linkedin.com/in/karenfreberg/ Website: www.karenfreberg.com Connect with Dean: Twitter: https://twitter.com/deandelisle LinkedIn: https://www.linkedin.com/in/deandelisle/ Instagram: https://www.instagram.com/deandelisle1/ Connect with Monica: Twitter: https://twitter.com/GetSocialJack/ LinkedIn: https://www.linkedin.com/in/monica-hacker/ Connect with Jackson: Twitter: https://twitter.com/JacksonDelisle LinkedIn: https://www.linkedin.com/in/jacksondelisle/ Instagram: https://www.instagram.com/jacksondelisle/ Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Sponsored by Planable (https://planable.io/) Brought to you by Social Jack™ (https://www.socialjack.com) Are you ready to be an Influencer? Visit us at https://www.SocialJack.com

Karen Freberg is an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. In this episode, Karen talks about how she’s connecting social media practitioners with educators to support students as they enter the workplace and to help businesses grow with better talent. Karen also shares about her time in France for the Cannes Lions’ Educators Summit, how students can best prepare to land the job they want, tips for social media public speakers, and much more. Connect with Karen Freberg: Website: http://karenfreberg.com/ LinkedIn: https://www.linkedin.com/in/karenfreberg/ Twitter: https://twitter.com/kfreberg Instagram: https://www.instagram.com/kfreberg/ Karen’s Book: https://l3o.me/2Ygc438

Coffee and social media with Dr. Karen Freberg

Let’s talk about learning social media! Not only has social media become a ubiquitous tool in our personal lives, but it's one in our academic and professional lives, too. Whether you’re a student, professor, or professional, you have to step out of your comfort zone to embrace technology and explore how to build relationships through new media.   Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing and Communications Graduate Online Program at West Virginia University. She is a consultant actively involved in researching new directions in public relations, reputation management, crisis communications, and of course social media and author of the upcoming textbook Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. (Women Worldwide listeners can pre-order a copy here.)   Stay tuned as we dive into Karen’s celebrated work in the world of teaching social media, and discuss the pros and cons of using social media—from building relationships and creating a community to cyberbullying and “fake news.”   In This Episode The pros and cons of leveraging social media Karen Freberg’s New York Time’s best-selling book and forthcoming, full-length textbook How to prevent cyberbullying by thinking twice before hitting send Verifying the veracity of our social media new sources Choosing how and where we spend our valuable time and attention online Networking and building relationships   Quotes in This Episode “I tell my students all the time that I have three weaknesses: coffee, shoes, and technology.” —Karen Freberg   “I love the fact that social media allows you to become your own media outlet and establish your own brand.” —Karen Freberg   “It’s very tempting to be first without going through the facts.” —Karen Freberg   “From an ethical point of view, I try to lead by example. I tell my students, my personal philosophy on social media is to be positive.” —Karen Freberg   “Time and attention are our two biggest currencies that we have right now on social media.” —Karen Freberg   “The Rock can call me Dr. Karen.” —Karen Freberg   Resources Karen's PR and Social Media Blog Connect with Karen on Twitter, Instagram, Facebook, and LinkedIn Pre-Order Social Media for Strategic Communication Buy "A Roadmap for Teaching Social Media" mattkushin.com

Dr. Karen Freberg is an associate professor at the University of Louisville. Her research interest is in social media and public relations. Dr. Freberg has created her #freberg classes which allowed her students to work with brands during the semester. Her recent #freberg17 class put together and implemented a social media marketing plan for the Louisville Bats which increased their audience.  Before becoming a professor, she was a student athlete at the University of Florida and later at University of Southern California as a graduate student. During her time as a graduate student, she spent a semester doing an internship for a public relations company in South Africa. Dr. Freberg has presented at conferences around the world and even written guest articles for Adobe and Meltwater. She has also been featured in online media outlets including Hootsuite and Front Office Sports. Website: https://www.linkedin.com/in/karenfreberg/ Twitter: @kfreberg

Is it possible that university curriculum can keep up with the ever-changing speed of social media? My guest today believes so, with a lot of coffee and commitment. In this episode, Dr. Karen Freberg discusses life as a social media professor, from developing lesson plans to partnerships with companies like General Motors and Louisville Bats to Hootsuite and Adobe. Karen shares the ways that her time as a record-setting college athlete helped shape her career path in sports marketing, where her digital storytelling skills started with her first website gifted from her parents and how she taps into communities on twitter and facebook to build a community of social media professors. Find all the show notes at josieahlquist.com/podcast and follow the podcast on Twitter @JosieATPodcast and host Dr. Josie Ahlquist @josieahlquist. 

Emily Hayes is a recent college graduate of the University of Louisville. Emily has done many internships during her time as an undergraduate student. None was more important than the one she was apart of along with her fellow college classmates in Dr. Karen Freberg's upper level class. That class was a practicum in which they created and implemented the social media marketing plan for the Louisville Bats Minor League Baseball team during the spring semester of 2017. The social media marketing campaign became a success for the Louisville Bats. Examples from the social media campaign for the Louisville Bats includes: Increased impressions by 202% on Instagram Increased engagement by 353% on Twitter Emily is currently in the process of finishing her current internship with Power, an independent marketing firm based in Louisville, Kentucky. Website: https://eannehayes.wixsite.com/emercis Twitter: @emercis  

Listen to episode 102 of the Digital and Social Media Sports podcast, with Karen Freberg, Associate Professor, Strategic Communications at the University of Louisville. 86 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

How can professors leverage mobile live streaming apps in the classroom and their various activities? On episode 38, three individuals who have used mobile live streaming apps in their respective classrooms share their experiences: Karen Freberg from the University of Louisville, Jimmy Sanderson from Clemson University and Chris Yandle from the Georgia Tech athletics department and also an adjunct professor at Kennesaw State University.Continue Reading → The post Higher Education #38 – Mobile Live Streaming Apps in the Classroom appeared first on FIR Podcast Network.

A special BONUS show. Harry Hawk talks with Dr. Freberg about students and social media. How she teaches social media, and how students react to "having" to use social media as part of a classroom activity or as homework, and how that differs from using it with their friends. Karen also talks about how she teaches communications and PR and includes some of the social media lesson plans and exercises in her courses. Dr. Freberg uses Twitter, SnapChat and Facebook in her classroom. Harry and Karen also mention University of Cincinnati President Dr. Ono and his stellar use of Twitter. Dr. Karen Freberg teaches communications, PR and Social Media at the University of Louisville. She is @kfreberg on Twitter. #HighEd

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. Karen Freberg and Kristin Saling are more than sisters, they’re research colleagues. They recently conducted an academic study to determine the characteristics and attributes that make a good crisis communication message on social media. When I discovered their research, I knew I had to have them on TCIP to discuss their findings! In this week’s episode of The Crisis Intelligence Podcast, I sat down with Karen and Kristin to discuss their study, its focus and its findings. What’s interesting (yet not surprising) is that the results of their study provide an academic research basis to support what crisis professionals in the field, such as myself, have been preaching and teaching to clients for years. With that said, tune in to discover what their study suggests is the recipe for effective crisis management messaging on social media. This episode of The Crisis Intelligence Podcast discusses: The Q-Sort method and how it was used to determine what makes a good crisis communication message. How different people want to receive different types of information and updates throughout a crisis. The results of the study: What actually makes a good crisis message on social media. What all of this means to your organization. Karen and Kristin are both smart and fun to chat with – and listen to. Enjoy! Running time: 49:42 Connect with us! Subscribe to The Crisis Intelligence Podcast!Subscribe and leave us a review on iTunes and/or StitcherSubscribe via email Links and studies mentioned in this podcast Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013)Download a copy of Karen and Kristin’s article: “Using value modeling to evaluate social media messages: The case of Hurricane Irene” About host, Melissa Agnes Learn more about Melissa AgnesFollow Melissa on Twitter: @melissa_agnesConnect with Melissa on LinkedInEmail Melissa directly: melissa@melissaagnes.com Learn more about Agnes + Day, Melissa’s crisis management firm. About guest, Karen Freberg Check out Karen’s blog: karenfreberg.com/blogFollow Karen on Twitter: @kfreberg About guest, Kristin Saling Check out Kristin’s blog: kcsaling.comFollow Kristin on Twitter: @kcsaling Thanks to Karen and Kristin for taking the time to share your study and its findings with us! This post, TCIP #049 - What Makes a Good Crisis Message with Karen Freberg and Kristin Saling, was originally published to melissaagnes.com.

Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s [...] The post TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg appeared first on The Crisis Intelligence Podcast.

The Social Network Show welcomes Dr. Karen Freberg and two of her students from the University of Louisville, Diana Riesenberg and Amanda Roberson. Do you use social media in your job?  Are you interested in working as a social media expert?  Are you a Communications professor?  Then listen to our 3 guests share information on HootSuite University and its certification program in social media.  Dr. Karen Freberg, an Assistant Professor in Strategic Communication at the University of Louisville, offers her students the opportunity to become students of HootSuite University in conjunction with her classroom teaching. This program has turned out to be very beneficial to her students. HootSuite University offers hands-on experience with social media education and social media certification. It teaches you and helps you manage several social media platforms at the same time. Hear the advantages of using a management platform and of getting certified. What about privacy issues? Hear what the students are learning about this important topic. If you want to learn more about online security issues, Dr. J recommends the 2013 documentary film, Terms and Conditions May Apply which is about the contractual terms of the user service agreements that we see on social networks and how corporations and government learn about us through internet and cell phone usage. She also recommends reading Who Owns the Future by Jaron Lanier.  Click here to listen as Professor Nancy S. Kim discussed some of the legal aspects involved on the show previously, starting at the 30:10 mark. Karen Freberg is an assistant professor in Strategic Communications at the University of Louisville.  In addition to this teaching experience, Freberg has presented at several U.S. and international research conferences, including ones in the Netherlands, Australia, Brazil, Greece, Italy, Spain, Turkey and China. Dr. Freberg's research has been published in several book chapters and in academic journals such as Public Relations Review, Teaching Public Relations, Journal of Contingency & Crisis Management, Journal of Strategic Security, Media Psychology Review, and Health Communication.  She also serves on the editorial board for Psychology for Popular Media Culture and Case Studies in Strategic Communication (CSSC). Dr. Freberg earned a PhD in Communication and Information at the University of Tennessee in May 2011, and a Master's degree in Strategic Public Relations at the Annenberg School for Communication at the University of Southern California in August 2007. She received her Bachelor's of Science degree in Public Relations at the University of Florida in August 2005. To learn more about Dr. Karen Freberg, visit her website, visit her blog Diana Riesenberg is a senior at the University of Louisville graduating in May with a Bachelors of Science in Communication. She is currently interning with the University of Louisville Athletic Department working with social media. She is interested in utilizing her strategic communication skill set to improve brand awareness and brand loyalty amongst different companies. After taking courses at Creative Alliance through UofL and also interning at a boutique advertising firm called Label-Conscious Branding, she is passionate about the creative work done with advertising agencies. Ideally, she would love to work for an ad agency in Louisville once she graduates. She firmly believes that social media has not only kept individuals connected but is a tool for brands to stay connected and engaged with their consumers. She hopes that the skills that she possesses in the integrated strategic communication field and as a digital native will improve brand engagement with consumers both on and offline while managing a strong/effective online social presence. Amanda Roberson is a senior communication major at the University of Louisville. Her background in communications originally focused on journalism, but as the i...

The Social Network Show welcomes Dr. Karen Freberg, Assistant Professor of Strategic Communications at the University of Louisville to talk about loneliness and the relationship to social media and how to present yourself online. The other guest is Dorie Clark, Branding Expert, Author, Marketing Strategy Consultant and Adjunct Professor to talk about creating your online brand and the importance of presenting yourself professionally online.

-Dr. Rudolf Schlögl, Ordentlicher Professor für Neuere Geschichte mit dem Schwerpunkt "Frühe Neuzeit" an der Universität Konstanz und Sprecher des DFG-Exzelenzclusters 16 "Kulturelle Grundlagen von Integration", unterhält sich mit Dr. Udo Thiedeke über struktuelle, kulturelle und mediale Umbrüche in der frühen Neuzeit und deren Bedeitung für unsere Möglichkeiten heute moderne Individuen in einer sich neu definierenden Gesellschaft zu sein. Shownotes: #00:07:10 zum Einlesen in die Geschlechtersoziologie und die soziologische Genderforschung siehe Bettina Heintz (Hrsg.) (2001): Geschlechtersoziologie, Sonderheft 41 der Kölner Zeitschrift für Soziologie und Sozialpsychologie. Opladen: Westdeutscher Verlag #00:10:30 Anthropologie des Naturrechtsdiskurses: Simone de Angelis (2010): Anthropologien. Genese und Konfiguration einer „Wissenschaft vom Menschen“ in der Neuzeit. Berlin: Dunker & Humblot #00:11:08 Heinrich Kramer (Institoris) (2003): Der Hexenhammer. Malleus Maleficarum. Kommentierte Neuübersetzung. München: dtv #00:12:29 Thomas Laqueur (1992): Auf den Leib geschrieben. Die Inszenierung der Geschlechter von der Antike bis Freud. Frankfurt/M.: Campus #00:12:42 Freud zur Hysterie: Josef Breuer, Sigmund Freud (1922): Studien über Hysterie. Vierte, unveränderte Auflage. Leipzig/Wien: Franz Deuticke #00:14:35 Rudolf Schlögl (2011): Hierarchie und Funktion. Zur Transformation der stratifikatorischen Ordnung in der Frühen Neuzeit. In: Zeitsprünge. Forschungen zur Frühen Neuzeit 15. Frankfurt/M.: Vitorio Klostermann. S. 47-63. #00:16:16 H. M. Scott (1995) The European Nobilities in the Seventeenth and Eighteenth Centuries. Vol. 1-2. London/New York: Longman #00:18:34 Zur Interaktionszentriertheit der frühneuzeitlichen Gesellschaft siehe z.B.: Rudolf Schlögl (2004): Vergesellschaftung unter Anwesenden. Zur kommunikativen Form des Politischen in der vormodernen Stadt, in: Ders. (Hrsg.): Interaktion und Herrschaft. Die Politik der frühneuzeitlichen Stadt. Konstanz: UVK. S. 9-60. #00:19:03 Julius Bernhard von Rohr (1990, zuerst 1733): Einleitung zur Ceremonialwissenschaft der Großen Herren, Bde. 1-2. Weinheim: VCH #00:19:59 Rudolf Schlögl (2004): Der frühneuzeitliche Hof als Kommunikationsraum. Interaktionstheoretische Perspektiven auf die Forschung, in: Frank Becker (Hrsg.), Geschichte und Systemtheorie. Exemplarische Fallstudien. Frankfurt/M.: Campus, S. 185-225. #00:22:00 Rudolf Schlögl (2013): Mächtige Kommunikation in der Frühen Neuzeit, in: Armin Owzar (Hrsg.), Machtverlust, Frankfurt/M.: Campus (im Druck). #00:22:08 Aleida Assmann (1993): Arbeit am nationalen Gedächtnis. Eine kurze Geschichte der deutschen Bildungsidee. Frankfurt/M.: Campus #00:26:30 Vielleicht ist die Herrschaft des "Terreur" in der französischen Revolution als Ausdruck einer zunächst noch unbalancierten Selbstschliessung des politischen Systems zu sehen, das sich nicht mehr auf die Personalisierung der Macht und kaum an Tugendappelle halten konnte (Robespierre will denn auch das Volk durch Vernuft leiten, seine Feinde aber durch Terreur beherrschen - so am 05. Februar 1794 vor dem Nationalkonvent), wenn es die Machtausübung über alle und für alle selbst organisieren will. Siehe z.B. George Armstrong Kelly (1980): Conceptual Sources of the Terror, in: Eighteenth-Century Studies. 14/1. S. 18-36. #00:29:48 Martin Kirsch (1999): Monarch und Parlament im 19. Jahrhundert. Der monarchische Konstitutionalismus als europäischer Verfassungstyp. Frankreich im Vergleich. Göttingen: Vandenhoeck & Ruprecht. #00:30:23 Zu den Frauenrechten siehe: Olympe de Gouges (2006): Die Rechte der Frau und andere Schriften. Herausgegeben von Gabriela Wachter. Berlin: Parthas [Les droits de la femme, 1791] #00:31:56 Johann Gottlieb Heineccius (1994, zuerst 1737): Grundlagen des Natur- und Völkerrechts. Frankfurt/M.: Insel, S. 374-415. #00:33:54 Religion als "Emanzipationskanal für Frauen" im 18. Und 19. Jh.: Rudolf Schlögl (2013): Alter Glaube und moderne Welt. Europäisches Christentum im Umbruch 1750-1850. Frankfurt/M.: Fischer, S. 307-338. #00:37:10 Edith Saurer (1990): Frauen und Priester. Beichtgespräche im frühen 19. Jahrhundert, in: Richard van Dülmen (Hrsg.): Dynamik der Tradition. Studien zur historischen Kulturforschung. Frankfurt/M.: Fischer, S. 141-170. #00:38:46 Dramatisierung der Individualitätsproblematik zu Beginn des 19. Jh.: Schlögl (2013), S. 371-306. #00:39:18 Ute Frevert (1991): Ehrenmänner. Das Duell in der bürgerlichen Gesellschaft. München: C.H. Beck #00:43:01 Wolfgang Martens (1968): Die Botschaft der Tugend. Stuttgart: Metzler #00:48:00 Einige Überlegungen zum Geschlechteraspekt in der Mode finden sich hier: Tillmann Prüfer (2011): Geschlechtergrenzen überwinden. Wann ist ein Mann ein Mann? Die Mode verteilt die Rollen neu. Zeit-Online. 17.02.2011. Online #00:50:44 Zu den "riskanten Freiheiten" der Individualisierung siehe: Elisabeth Beck-Gernsheim, Ulrich Beck (Hrsg.) (1994): Riskante Freiheiten. Individualisierung in modernen Gesellschaften. Frankfurt/M.: Suhrkamp. #00:55:40 Entstehen der Biografie, des pikarischen Romans ab dem 16. Jh.: Robert Folger (2007): The Picaresque Subject writes: Lazarillo de Tormes, in: Christoph Ehland, Robert Faajen (Hrsg.): Das Pardigma des Picaresken. Heidelberg: Universitätsverlag Winter #00:59:25 Lothar Müller (1987): Die kranke Seele und das Licht der Erkenntnis. Karl Philipp Moritz‘ Anton Reiser. Berlin: athenäum #01:01:46 Die romantische Liebe wird im 17. Jh. auch und gerade für verheiratete Frauen kommunikativ zugänglich. Die Freiheit der Liebeswahl liegt jetzt im eigenen Begehren siehe Niklas Luhmann (1982): Liebe als Passion. Zur Codierung von Intimität. Frankfurt/M.: Suhrkamp. Hier S. 60, besonders Anm. 15. #01:03:30 Schlögl (2013), S. 322-337. #01:06:00 Tarde zum kollektiven Somnambulismus siehe: Gabriel Tarde (2003): Die Gesetze der Nachahmung. Aus dem Französischen von Jadja Wolf. Frankfurt/M.: Suhrkamp. [Les lois de l'imitation (1890)] #01:06:21 Jean Bodin (1981, zuerst 1587): Sechs Bücher über den Staat. Buch I-III. München: C.H. Beck, S. 521-547. #01:09:27 Adam Smith (1984, zuerst 1759) The Theory of Moral Sentiments. Indianapolis: Liberty Fund #01:11:48 Die automatische "Verfreundung" oder "Interessenverknüpfung", wie z.B. im sozialen Netzwerk "Facebook" führt dann dazu, dass spezifische Interaktionen der Mitglieder mit der automatischen Organisationsstruktur notwendig werden. Interessante Hinweise finden sich etwa hier: Online #01:14:08 In einer Markforschungsstudie von PEW Research konnte für amerikanische Nutzer sozialer Netzwerke im Internet deren höhere Aktivität in gesellschaftlichen Gruppen gegenüber denjenigen gezeigt werden, die in diesen Netzwerken nicht aktiv sind. PEW ResearchCenter (2011): The social side of the internet. 18.01.2011. Online Weitere Studien zeigen zudem, dass diejenigen, die bereits offline sozial kontaktfreudig sind, online ihre sozialen Netzwerken noch weiter ausbauen können z.B. Karen Freberg, Rebecca Adams, Karen McGaughey, Laura Freberg (2010): The rich get richer: Online and offline social connectivity predicts subjective loneliness. Media Psychology Review. Vol. 3(1). Online (Ich danke Nicola Döring, TU Ilmenau, für den Hinweis) #01:15:12 Rudolf Schlögl (2013): Medien der Macht und des Entscheidens. Schrift und Druck im politischen Raum der europäischen Vormoderne (14.-17. Jh.). Eine Einleitung, in: ders. (Hrsg.), Schrift und Macht. Hannover-Laatzen: Wehrhahn (im Druck) #01:17:05 Einige Impressionen zu Facebooks neuem Such- und Verknüpfungswerkzeug "Graph Search": Netzwelt (2013): Digitaler Voyeurismus: Facebook Graph Search ausprobiert. Online #01:19:58 Zur Veränderung der Ereignishaftigkeit in der frühen Neuzeit siehe z.B. Rudolf Schlögl: Zeit und Ereignisse in der frühneuzeitlichen Vergesellschaftung unter Anwesenden, in: Thomas Kisser (Hrsg.) (2013): Systemtheorie und Geschichtswissenschaft, Paris: (erscheint deutsch und französisch). (im Druck) #01:20:20 Rudolf Schlögl (2014): Der Raum der Interaktion. Räumlichkeit und Koordination unter Abwesenden in der Vergesellschaftung unter Anwesenden, in: Bettina Heintz, Hartmann Tyrell (Hrsg.): Interaktion, Organisation, Gesellschaft, Sonderheft der Zeitschrift für Soziologie. Opladen: Westdeutscher Verlag (im Druck). #01:24:45 Einen guten Überblick über die Entwicklung der Priatenpartei und ihrer Versuche politische Partizipation via Internet neu zu organisieren bietet: Christoph Bieber (2012): Die Piratenpartei als neue Akteurin im Parteiensystem. Online #01:30:17 Die Firma Apple hat sich hier mit der Einführung von "Facetime" für iPhone und iPad als Vorreiter der ganz privaten Videokonferenzen erwiesen. Hier wird es gepriesen. Online #01:41:10 Mit den transhumanistischen Ideen einer Erweiterung oder gar Verlagerung der natürlichen, körpergebundenen Intelligenz auf künstliche, computerbasierte Systeme hat sich vor allem der amerikanische Futurologe und heutige "Director of Engeneerimg" Raymond Kurzweil hervorgetan siehe z.B. Ray Kurzweil (1999): The Age of Spiritual Machines. New York: Viking [auf Deutsch unter dem sperrigen Titel: "Homo S@piens" erschienen] #01:41:50 Die erwähnte sog. crossmediale Serie beim Fernsehsender arte, in der es um die Identitätsfindung der multiplen Persönlichkeit Katharina Harff alias Kate geht, heisst allerdings korrekt: "About Kate". Hier geht es in die Klinik: Online #01:42:38 Zu Robert Walsers Mikrogrammen (Bleistiftgebiete) siehe: Robert Walser (2003): Aus dem Bleistiftgebiet. Mikrogramme aus den Jahren 1924–1933 Sechs Bände. Frankfurt/M.: Suhrkamp. #01:45:10 Rousseau über den Ausgleich des Wünschbaren und des Erreichbaren: Jean Jacques Rousseau (1978, zuerst 1759) Emile. Oder über die Erziehung. Stuttgart: Reclam, S. 187f. #01:46:40 Zu Idee einer "nichttrivialen Maschine" siehe: Heinz von Förster (1997): Zukunft der Wahrnehmung. In: Ders.: Wissen und Gewissen. Versuch einer Brücke. Frankfurt/M. S. 194-210. #01:51:36 Foucaults Vermutung über die Destruktion des Subjekts bündelt sich im Diktum: „(...) der Mensch verschwindet wie am Meeresufer ein Gesicht im Sand“ (Foucault, 1974, 462). Michel Foucault (1974): Die Ordnung der Dinge. Eine Archäologie der Human­wissenschaften. Aus dem Französischen von Ulrich Köppen. Frankfurt/M.: Suhrkamp. [alle Links aktuell Juli/August 2013] Dauer 01:52:14 Folge direkt herunterladen