Podcasts about ip intellectual property

We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how brands and creators can work together to negotiate mutually beneficial partnerships, and more. About Casey Handy-Smith: Casey Handy-Smith is the founder and managing attorney of C. Handy Law, a business, entertainment, and intellectual property law firm that partners with creatives and entrepreneurs to protect their legacy, build a solid legal foundation, and negotiate their worth. Casey has had the opportunity to serve as general counsel to 7 and 8-figure online businesses and negotiate lucrative contracts with companies including Meta, Universal Music Group, Proctor & Gamble, Paramount Pictures, Coca-Cola, and HarperCollins, among others, on behalf of clients. Casey's work has been recognized among peers, naming her a “2023 Texas Super Lawyers Rising Star” for her work in entertainment law. She is also recognized as a “Top 40 under 40” lawyer by The National Black Lawyers. Follow Casey on Social: ⁠LinkedIn⁠ | ⁠Instagram⁠ Check out Casey's services: ⁠Contract Template Shop | chandylaw.com Listen to Casey's podcast: The Contract Playbook ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Have you checked your brand's intellectual property?   Imagine having £7million of investment held because you found another business already had your name. This is exactly what happened to a company my guest in this episode, Matthew Cusack, is working with.   Matt is Managing Director of National Business Register Group Limited (NBR), an Intellectual Property business, and is responsible for driving the business' strategy and growth plans. He firmly believes that “people buy people” and relationships are key to the growth of any successful business.   In this episode he discusses the importance of IP (Intellectual Property) to businesses and the risks of not protecting your brand. He also shares what to have in your shareholder agreements and what to do if you are concerned about your IP.   “Every transaction is unique, and every transaction throws up its challenges” – Matthew Cusak   Timestamps   01:35 – An introduction to Matthew 03:10 – What IP is and why it's important 05:40 – The risks of not protecting your brand 10:28 – What to have in a shareholder agreement 15:10 – Why you need to understand accounting principles 21:27 – The unique challenges of every transaction 23:49 – What to do if you are concerned about IP   Connect with Matthew Cusak   LinkedIn - https://www.linkedin.com/in/matthew-cusack-8a209534/ National Business Register LinkedIn - https://www.linkedin.com/company/start-biz-nbr/ National Business Register Linktree - https://linktr.ee/corinelliott     Connect With Julie Wilkinson   LinkedIn - https://www.linkedin.com/in/juliewilkinson-accounting/ Tik Tok – https://www.tiktok.com/@wasolutions YouTube - https://www.youtube.com/@wilkinsonaccountingsolutio4018 Facebook - https://www.facebook.com/wilkinsonaccountingsolutions Website - https://wilkinsonaccountingsolutions.co.uk/   Before you go, don't forget to leave a comment and review if you got something out of this episode!   Download the RacketPal app and get a 50% discount with this podcast when you enter WILKPAL at sign up.   RapketPal on the App Store - https://shorturl.at/iDFIS   RacketPal on Google Play - https://shorturl.at/givA2

What happens when key personnel leave? How can leaders ensure their people are heard, valued, and part of the team? What processes and systems need to be in place to ensure that intellectual property is not lost? We explore these questions and more on this episode of Ask Denis. We discuss the importance of having standard operating procedures (SOPs) and processes in place to document information, store it in a repository, and retain IP even when people leave. We also look at ways to brainstorm and create processes for any type of organization – from large corporations to small businesses. Tune in for an invaluable discussion on how to keep intellectual property within a business!In this episode:Discover how you can keep IP (Intellectual Property) in your businessExplore different methods for documenting systems and processesThe reason why investing in people is essential for your team and businessMain takeaways:As a leader, ensure you are conducting one-on-one sessions with individuals to understand their current states and positions and subsequently assign them tasks, initiatives, and projects that will challenge and encourage their growthManaging people is essential, but processes and systems are also importantAnyone successful in life and business has standard operating procedures (SOPs) in placeDocumenting processes and systems is vital to retaining IP within the businessEnsure you care for your team members by regularly meeting with them, fostering their involvement and collaboration, and encouraging them to share their knowledge with othersQuotes:“Make sure you're not being caught out by people leaving your organization with the IP of your business.” - Denis Gianoutsos“Organizations and leaders that are great are the ones that actually have in place standard operating procedures (SOPs)” - Denis GianoutsosConnect with Denis: Email: denis@leadingchangepartners.comWebsite: http://www.leadingchangepartners.com/Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/Leadership is Changing LinkedIn Page: https://www.linkedin.com/company/leadership-is-changing-podcast/

Have you ever wondered how to find and develop your money-making intellectual property in your service-based business? Maybe you think you don't have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise. In this five-part series on the podcast, we're deep diving into how to find and develop your money-making intellectual property.In this series, we're going to hit three goals: Identify foundations that make developing intellectual property easierFind "hard-to-see” intellectual property already in your businessDiscover how to structure your service delivery system for intellectual propertyToday's episode is part one. I'll help you set the stage and say “yes” to embracing the IP (Intellectual Property) in your service business and share why starting now is ideal.“Less is More” is how you scale a service-based businessHow do I know this? I can 100% relate to where you are now.  You feel like you're wearing too many hats and can't do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You'll do little (or big!)  things to self-sabotage growth because you don't want to scale overwhelm; nobody does. I've been there.I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn't being done.  It wasn't until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.  Since then, I've been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmapHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep67Podcast Edits by Lindsay Curtis

Nequosha Anderson - Are you protecting your IP?I love when listeners suggest guests and topics for the podcast. Nequosha Anderson was recommended to me after she spoke at a local association event about protecting your intellectual property. I'll bet it's something that most of us never think about, that is, until it's too late! Whether it's someone using a similar business name or even what they call their packages, there's so much more to IP – Intellectual Property – than just copying a logo.Listen to this new episode for some real insight into what IP is and how to protect yours.Note: This podcast is for informational purposes only and neither the host or guest are giving direct legal advice. Please consult your attorney for legal advice for your business.Nequosha Anderson - (NEEE-QWO-SHAA)About Nequosha:Nequosha is a business and intellectual property attorney for the last nine years who assists primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure their intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what's rightfully theirs. She serves clients in this space throughout the United States.FIRM NAME: Anderson Law Firm PLLChttps://www.andersonlawfl.comSOCIAL MEDIA:- LinkedIn: https://www.linkedin.com/in/nequosha-anderson/- Instagram: http://www.instagram.com/esquire44- Facebook: Anderson Law Firm PLLC  https://www.facebook.com/andersonlawfl- YouTube Series: The Business Lawyer Said Q&A   https://www.youtube.com/channel/UCvpMR_2n2lK-Vs_7Z2wBArQIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com Hi, I'd love your feedback. What other topics would you like me to cover and what guests would you like me to have on. Go to http://podcast.alanberg.com and click the button there to take the 2-question survey.Thanks for making this better for you!Alan Berg

I'm joined this week by the downright awesome Erin Austin, founder and CEO of Think Beyond IP. I put my hands up to Erin - I'm ashamed, as a business coach, to admit I know nothing about IP (Intellectual Property for those who know as little as me!) Thankfully, Erin is the perfect person to walk us through what IP is, and why it matters. A graduate of Harvard Law School, Erin is a consultant and lawyer who uses her 25+ years of practicing law, to help female founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin's experience as a lawyer informs the elevated legal and strategic business advice she provides to her clients. She's passionate about using her expertise to create an economy that works for everyone. Through her own podcast, Hourly to Exit and her consulting practice, Think Beyond IP, Erin guides women on the journey of transforming their businesses from an unscalable expert-focused income-generator to a saleable wealth-building asset. Her special talent is helping women scale through the creation of IP-based revenue streams. By the end of this episode, I promise you'll just 'get it' like I did. Mentioned in the show: Think Beyond IP - https://www.thinkbeyondip.com/ The Hourly to Exit podcast: https://www.thinkbeyondip.com/podcast The Think Beyond IP YouTube channel: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos LinkedIn: https://www.linkedin.com/in/erinaustin/

Kinsella on Liberty Podcast, Episode 404. This was my Webinar presentation at the Freedom Hub Working Group, billed as: "For Over-Drugging of our Bodies and Food, Blame INTELLECTUAL Property" (Wed., Feb. 9, 2023), with co-hosts Jim Grapek and Charles Frohman. It was released under the title "How Humanity's Progress Has Been Held Back: The Case Against IP (Intellectual Property)." Rumble: !function(r,u,m,b,l,e){r._Rumble=b,r[b]||(r[b]=function(){(r[b]._=r[b]._||[]).push(arguments);if(r[b]._.length==1){l=u.createElement(m),e=u.getElementsByTagName(m)[0],l.async=1,l.src="https://rumble.com/embedJS/uc1wv9"+(arguments[1].video?'.'+arguments[1].video:'')+"/?url="+encodeURIComponent(location.href)+"&args="+encodeURIComponent(JSON.stringify([].slice.apply(arguments))),e.parentNode.insertBefore(l,e)}})}(window, document, "script", "Rumble"); Rumble("play", {"video":"v26kgic","div":"rumble_v26kgic"}); Youtube: https://youtu.be/hRm-PIxHS1Q From their Shownotes: Whenever a politician gets pinned down for the lousy health care system we must endure, they spit out some glib demagoguery about expensive drug prices.  None of these politicians know why they're expensive, especially not the cause of INTELLECTUAL property. Property is sacred, of course, but that's tangible, and a bit intangible when one considers the property rights we have in our minds – not just what we produce on our own.  But as far back as the Constitution, protectionist impulses led our Founders to benefit domestic manufactures with a threat to punish competitors if they dared to compete with the recipient of IP welfare, in the form of a patent, copyright or trademark. But each of these examples of corporate welfare got their start through government coercion.  Copyrights emanated from worry over the printing press, and how it could print ideas threatening to the government.  Patents originated in piracy – a “legal” form given by the Queen to Drake to plunder the world.  IP relates to ideas, which cannot be owned. On the flip side, we know how entrepreneurs seemingly offer us the same thing as a preceding company, but in a manner that better suits our tastes and pocketbook.  Should that smart business person be denied selling us this improvement, if the previous supplier got some politician to grant an IP monopoly – for a set period of time? IP is political.  It's not a market creation.  Pharma uses IP loopholes to retain monopolies on certain disease cures that lead to patients paying thousands of dollars a month to get well.  And treaties over the years have sought global enforcement through the World Trade Organization and related bureaucracies.  IP needs abolition. LinkedIn announcement: Prescriptions cost an arm and a leg because they're granted immunity from competition (so-called "Intellectual" property (IP)) and withheld from the market until a decade of trials that don't always prove in disease outcomes superiority to natural alternatives. IP lawyer N. Stephan Kinsella says consumers would be better off if entrepreneurs were allowed to apply to ideas improvements now stymied by IP. From their promo materials: For Over-Drugging of our Bodies and Food, Blame INTELLECTUAL Property IP is a damaging example of corporate welfare With Stephan Kinsella, IP lawyer With co-hosts Jim Grapek, Pavilion founder and award-winning producer/filmmaker; and Charles Frohman, Cash-patient Maker & Health Freedom Lobbyist Thursday, February 9th 12 - 1pm Eastern Time ... Whenever a politician gets pinned down for the lousy health care system we must endure, they spit out some glib demagoguery about expensive drug prices.  None of these politicians know why they're expensive, especially not the cause of INTELLECTUAL property. Property is sacred, of course, but that's tangible, and a bit intangible when one considers the property rights we have in our minds - not just what we produce or own.  But as far back as the Constitution,

Kinsella on Liberty Podcast, Episode 404. This was my Webinar presentation at the Freedom Hub Working Group, billed as: "For Over-Drugging of our Bodies and Food, Blame INTELLECTUAL Property" (Wed., Feb. 9, 2023), with co-hosts Jim Grapek and Charles Frohman. It was released under the title "How Humanity's Progress Has Been Held Back: The Case Against IP (Intellectual Property)." Rumble: !function(r,u,m,b,l,e){r._Rumble=b,r[b]||(r[b]=function(){(r[b]._=r[b]._||[]).push(arguments);if(r[b]._.length==1){l=u.createElement(m),e=u.getElementsByTagName(m)[0],l.async=1,l.src="https://rumble.com/embedJS/uc1wv9"+(arguments[1].video?'.'+arguments[1].video:'')+"/?url="+encodeURIComponent(location.href)+"&args="+encodeURIComponent(JSON.stringify([].slice.apply(arguments))),e.parentNode.insertBefore(l,e)}})}(window, document, "script", "Rumble"); Rumble("play", {"video":"v26kgic","div":"rumble_v26kgic"}); Youtube: https://youtu.be/hRm-PIxHS1Q From their Shownotes: Whenever a politician gets pinned down for the lousy health care system we must endure, they spit out some glib demagoguery about expensive drug prices.  None of these politicians know why they're expensive, especially not the cause of INTELLECTUAL property. Property is sacred, of course, but that's tangible, and a bit intangible when one considers the property rights we have in our minds – not just what we produce on our own.  But as far back as the Constitution, protectionist impulses led our Founders to benefit domestic manufactures with a threat to punish competitors if they dared to compete with the recipient of IP welfare, in the form of a patent, copyright or trademark. But each of these examples of corporate welfare got their start through government coercion.  Copyrights emanated from worry over the printing press, and how it could print ideas threatening to the government.  Patents originated in piracy – a “legal” form given by the Queen to Drake to plunder the world.  IP relates to ideas, which cannot be owned. On the flip side, we know how entrepreneurs seemingly offer us the same thing as a preceding company, but in a manner that better suits our tastes and pocketbook.  Should that smart business person be denied selling us this improvement, if the previous supplier got some politician to grant an IP monopoly – for a set period of time? IP is political.  It's not a market creation.  Pharma uses IP loopholes to retain monopolies on certain disease cures that lead to patients paying thousands of dollars a month to get well.  And treaties over the years have sought global enforcement through the World Trade Organization and related bureaucracies.  IP needs abolition. LinkedIn announcement: Prescriptions cost an arm and a leg because they're granted immunity from competition (so-called "Intellectual" property (IP)) and withheld from the market until a decade of trials that don't always prove in disease outcomes superiority to natural alternatives. IP lawyer N. Stephan Kinsella says consumers would be better off if entrepreneurs were allowed to apply to ideas improvements now stymied by IP. From their promo materials: For Over-Drugging of our Bodies and Food, Blame INTELLECTUAL Property IP is a damaging example of corporate welfare With Stephan Kinsella, IP lawyer With co-hosts Jim Grapek, Pavilion founder and award-winning producer/filmmaker; and Charles Frohman, Cash-patient Maker & Health Freedom Lobbyist Thursday, February 9th 12 - 1pm Eastern Time ... Whenever a politician gets pinned down for the lousy health care system we must endure, they spit out some glib demagoguery about expensive drug prices.  None of these politicians know why they're expensive, especially not the cause of INTELLECTUAL property. Property is sacred, of course, but that's tangible, and a bit intangible when one considers the property rights we have in our minds - not just what we produce or own.  But as far back as the Constitution,

A businessman reached out to me after attending my speech on “The Seven Deadly Fails Of Selling In Japan”, which I gave to the American Chamber of Commerce here in Tokyo.  He wasn't interested in hearing about how to sell in Japan, but he was frustrated that he was too low profile in his industry.  The consequence of being invisible in your industry sector is that people don't look for you or find you very easily.  Having people call you up to help them in their business is the preferred way to get new business. It is vastly superior to spending time and money running around trying to find buyers yourself.  Great!  How do you do that?  This gentleman's business was in a very defined niche and there were rivals who were dominating that niche. They were getting the lion's share of the business as a result.  He was sick of getting the crumbs and wanted to raise his profile so that his phone would start to ring.  His enquiry to me was about doing our High Impact Presentations Course, so that he would be a more skilled presenter.  However, he mentioned he also needed to engineer the speaking spots as an expert authority, to use these speaking skills we are going to impart to him. This “get found by buyers” aspiration is all part of our personal branding efforts.  One mental shift we have to make though, in this world of content marketing, is to understand that we are all publishing companies now, as well as being in our mainstream businesses.  By this I mean, we have the ability today, to project our ideas around the world and very inexpensively, to an extent never imagined before.  We can start by writing or talking if we can't write.  Writing blogs or recording blogs and then transcribing them into text is a good starting point.  Great Greg, but what do I write or talk about? In your area of speciality, there will be problems facing your buyers.  You already know what they are, because when you meet your clients, this is what they talk about.  Just give yourself fifteen uninterrupted minutes sitting there with a pen and some paper.  You will soon be able to come up with the most important issues in your industry.  These points can be fleshed out further into blogs.  As I mentioned, you may prefer to talk about the issues and then transcribe them.  It doesn't matter.  Get the IP (Intellectual Property) out of your head and on to paper.  You could weld all of these issues together into a longer article. This would be suitable for publication in an industry magazine.  The various Chambers of Commerce also usually have their own magazines and are always looking for good content.  Submit your article for publication and expect that they will edit it for you.  This activity gets you in front of the readers, both those who actually read what you have written and those who only noted the headline and your name.  The latter outcome is also fine because you are building an association of a topic and your personal brand.  Often these organizations have an on-line version of their magazine and you will appear in that too.  This is handy for getting picked up by search engines.  Take that same article now and go back and break it up into single issue blocks.  Each of these is a blog post in itself and so add an intro and a conclusion. Load them up to your website, blast them out in your email newsletter, post them on all of your social media.  Contact event organisers who run conferences in your industry and suggest yourself as a speaker.  Send them a copy of your long article, preferably once it has been published in a magazine, for extra credibility.  They will be very happy to hear from you, because they are always looking for presenters.  In some cases, they might want you to pay to appear.  This might be doable or prohibitive, depending on the event.  When potential clients or event organisers want to check you out, they will do a search on your name.  These blogs and articles you have written, which are pieces of evidence of expertise on this subject, will pop up.  It looks better to have a number of relevant posts, than just one long article, so try and populate your feed with multiple examples of good content.  You don't have to go crazy and post hundreds but more is better than less. If you find there are podcasts on your subject, contact the podcast hosts and suggest you do a guest spot.  If you have a lot of material or can consistently source great guests, then start your own podcast.  You may not broadcast it every day or every week, but you will need some degree of frequency and regularity to get any traction.  You can use social media to publicise your podcast episodes.  Again, this activity can be referred to buyers or conference organisers, as proof of your expertise.  The search engines start to attach all of this activity to your name and when people search for you, up comes all of this expert authority.  These days shooting video is super easy.  Facebook live videos take away all editing and you can send them out later through social media.  Or you can shoot video on your iPhone or Ipad.  The camera quality today is excellent.  Just buy a frame to hold your device, screw the holder into a tripod, attach a separate microphone, stand about a meter away and you are off to the races. In iMovie you can edit the content and then upload it to your YouTube channel.  You can take the transcript of the video and use it for articles and blogs.  You can imbed the video itself into social media posts and add the text back in as well.  The audio can be stripped out and used in your podcasts or posted in social media with a link.   All of this is multi-purposing. It creates more chances for you to be found.  When you are found, people can gauge the level of expertise you have on a subject and then make a judgment about whether they want you to speak at their event or not.  Even if you don't make it to the stage at the event, your chances of getting found by potential clients goes right up.  What does it require?  Not much money but it does take time and effort.  The best time to start all of this was yesterday and the second best time is now!

A businessman reached out to me after attending my recent speech on “The Seven Deadly Fails Of Selling In Japan”, which I gave to the American Chamber of Commerce here in Tokyo.  He wasn't interested in hearing about how to sell in Japan, but he was frustrated that he was too low profile in his industry.  The consequence of being invisible in your industry sector is that people don't look for you or find you very easily.  Having people call you up to help them in their business is the preferred way to get new business. It is vastly superior to spending time and money running around trying to find buyers yourself.  Great!  How do you do that? This gentleman's business was in a very defined niche and there were rivals who were dominating that niche. They were getting the lion's share of the business as a result.  He was sick of getting the crumbs and wanted to raise his profile so that his phone would start to ring.  His enquiry to me was about doing our High Impact Presentations Course, so that he would be a more skilled presenter.  However, he mentioned he also needed to engineer the speaking spots as an expert authority, to use these speaking skills we are going to impart to him. This “get found by buyers” aspiration is all part of our personal branding efforts.  One mental shift we have to make though, in this world of content marketing, is to understand that we are all publishing companies now, as well as being in our mainstream businesses.  By this I mean, we have the ability today, to project our ideas around the world and very inexpensively, to an extent never imagined before.  We can start by writing or talking if we can't write.  Writing blogs or recording blogs and then transcribing them into text is a good starting point.  Great Greg, but what do I write or talk about? In your area of speciality, there will be problems facing your buyers.  You already know what they are, because when you meet your clients, this is what they talk about.  Just give yourself fifteen uninterrupted minutes sitting there with a pen and some paper.  You will soon be able to come up with the most important issues in your industry.  These points can be fleshed out further into blogs.  As I mentioned, you may prefer to talk about the issues and then transcribe them.  It doesn't matter.  Get the IP (Intellectual Property) out of your head and on to paper.  You could weld all of these issues together into a longer article. This would be suitable for publication in an industry magazine.  The various Chambers of Commerce also usually have their own magazines and are always looking for good content.  Submit your article for publication and expect that they will edit it for you.  This activity gets you in front of the readers, both those who actually read what you have written and those who only noted the headline and your name.  The latter outcome is also fine because you are building an association of a topic and your personal brand.  Often these organizations have an on-line version of their magazine and you will appear in that too.  This is handy for getting picked up by search engines. Take that same article now and go back and break it up into single issue blocks.  Each of these is a blog post in itself and so add an intro and a conclusion. Load them up to your website, blast them out in your email newsletter, post them on all of your social media. Contact event organisers who run conferences in your industry and suggest yourself as a speaker.  Send them a copy of your long article, preferably once it has been published in a magazine, for extra credibility.  They will be very happy to hear from you, because they are always looking for presenters.  In some cases, they might want you to pay to appear.  This might be doable or prohibitive, depending on the event.  When potential clients or event organisers want to check you out, they will do a search on your name.  These blogs and articles you have written, which are pieces of evidence of expertise on this subject, will pop up.  It looks better to have a number of relevant posts, than just one long article, so try and populate your feed with multiple examples of good content.  You don't have to go crazy and post hundreds but more is better than less. If you find there are podcasts on your subject, contact the podcast hosts and suggest you do a guest spot.  If you have a lot of material or can consistently source great guests, then start your own podcast.  You may not broadcast it every day or every week, but you will need some degree of frequency and regularity to get any traction.  You can use social media to publicise your podcast episodes.  Again, this activity can be referred to buyers or conference organisers, as proof of your expertise.  The search engines start to attach all of this activity to your name and when people search for you, up comes all of this expert authority. These days shooting video is super easy.  Facebook live videos take away all editing and you can send them out later through social media.  Or you can shoot video on your Phone or tablet.  The camera quality today is excellent.  Just buy a frame to hold your device, screw the holder into a tripod, attach a separate microphone, stand about a meter away and you are off to the races. You can edit the content and then upload it to your YouTube channel.  You can take the transcript of the video and use it for articles and blogs.  You can imbed the video itself into social media posts and add the text back in as well.  The audio can be stripped out and used in your podcasts or posted in social media with a link. All of this is multi-purposing. It creates more chances for you to be found.  When you are found, people can gauge the level of expertise you have on a subject and then make a judgment about whether they want you to speak at their event or not.  Even if you don't make it to the stage at the event, your chances of getting found by potential clients goes right up.  What does it require?  Not much money but it does take time and effort.  The best time to start all of this was yesterday and the second best time is now!  

Ngobrol bareng the mind behind @tahilalats mulai dari strugglenya seorang seniman untuk menggeser mindset dari indie ke industri, pentingnya sebuah IP (Intellectual Property), guideline untuk kolaborasi antar brand (dan brand besar dunia tentunya) sampai gimana cara menjembatani creator dan bisnis biar ketemu di tengah. Timestamp: (01:55) - Tahilalats Origin Story (07:50) - Industri vs Idealis (12:52) - Being a Problem Solver (16:25) - Kolaborasi dengan Coldplay, How? (23:36) - Kolaborasi dengan Shinchan, How? (25:00) - Balancing Idealism with Industry (33:16) - Adaptasi Dari Zaman Millenials ke Gen-Z (36:32) - Tahilalats Bikin Konten Di pinggir Jurang (39:33) - The Power of Kepepet jadi Obat Burnout (44:35) - Jangan Upload Konten yang Biasa Aja! (46:30) - Kenapa Tahilalats suka bikin orang mikir? (50:00) - What's Next From Tahilalats? (52:55) - Bisnis IP 101 (58:45) - Closing Kita percaya bahwa momen 'lunch' bisa menjadi momen kita upgrade diri, dengan makan siang bersama orang-orang yang lebih kaya, bukan hanya kaya secara materi, tapi lebih penting lagi, kaya pengalaman, ilmu, insight, wisdom. Podcast ini adalah hadiah untuk Gen-Z dan Millenials yang sedang berproses menjalani hidup & karir-nya. Holla at Ruby & Ario to this email address : hello@thirtydaysoflunch.com

Having recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode.The questions answered in this episode include:What are the different ways I can protect my brand?Do I need international protection or is UK protection enough?How do I explain to graphic designers I work with the importance of checking they are not infringing on anyone's IP?How can you be sure that graphic designers you work with hand over the rights to all the assets they create? How can you be sure they have done this fully?What do you regard as the best branding campaign(s) of all time? And why?Do you think the Internet is actually effective for brand building?Valuable Resources:Register for Free Webinar on 23 NovemberRegister Your Interest to be Notified of the Next Webinar DateBrand Tuned Newsletter

Licensing your IP to companies can be lucrative and a tough nut to crack. Pricing is opaque, deliverables and tracking can get complicated, and companies with a smaller Learning and Development function may call it by another name (such as Train-the-Trainer).  After many years working with a small handful of joyful clients—bolstered by many mentoring sessions, lessons learned the hard way, and a whole lot of experimentation—today, I'm sharing a few pointers on how to get started. I am not an expert, but I do believe in the power of licensing to help your ideas reach even more people who can benefit without you being the bottleneck.  Because I get the “can I pick your brain” question often on this, more than any other topic: I no longer work with clients one-on-one, so if you are interested in learning more about licensing and implementing it in your business in 2023, I invite you to join the BFF community. Keep an eye on Pamela Slim too, who will also be releasing more resources on this in the year ahead.

Everybody wants business growth, but is your business growth protected?With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there's a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. Because when it comes to protecting those ideas and setting boundaries with your stakeholder network, legal becomes the protector at the forefront of your business. Think of it as your business' insurance and protection. Tune in and learn from Myra Beal, general counsel and chief of staff Metigy, as she shares the fundamentals of legal, and what your business needs to apply.  What you will learn in this episode:Assessing your business' legal needsThe importance of IP (Intellectual Property) and how to contract around itEmployee share schemes and issuing sharesThe importance of  well-structured terms and conditionsCommercial contractsEmployment issuesHow to find the right lawyer Key takeaways:Think about legal upfrontYour agreements should be simple and clearSet up your legal as soon as possible to prevent having issues further down the trackPay the right person for less of their time. Reach Myra here:On Linkedin

When you've got a horizontal platform, how do you provide customers with solutions tailored to their business? When you're a partner looking to drive up your valuation, what do you do? Put these two needs together and the answer is partner IP (Intellectual Property).  Karl Fahrbach, Chief Partner Officer at SAP, explains how SAP is … Karl Fahrbach: The Power of Partner Innovation Read More » The post Karl Fahrbach: The Power of Partner Innovation first appeared on Channel Journeys.

This is for you if you want to start, scale and exit your business and walk away with freedom of time, money, relationship and purpose, plus reinvent yourself in the process.One of the things Mike has noticed in meeting with thousands of founders over the years is they get to a point in their lives and businesses where they're just done.Done with government bureaucracy, employees, HR, talent and an ever-increasing hostility towards business and founders. (Can you tell Mike is a little biased?).On one hand, they want to stay active but they'd love to simplify their lives, reduce stress, maybe sell what they've built and “take some chips off the table”, have fewer moving parts and spend more time expressing themselves. An evolved human goes through FOUR phases in life; from being a human doing, to a human knowing, to a human being, and then a human expression. Let's talk about Founders and Exits.We'll get into the phases of:Preparing for an exit (so you can get acquired)What happens next (your reinvention + next half of life)Different exit models. (There are a few that Mike has been experimenting with that are super exciting, especially for founders.)Multiple ways to get paid (Mike came up with 7 different ways for one guy he talked about in this interview)If you're a founder and want to learn how to exit your business gracefully and profitably, listen to this episode.In Mike's opinion, Dan Sullivan lives in the world of human expression. In other words, he's in his genius zone pretty much all the time and has built his life around it. He has worked with 10s of 1000s of business owners, founders, and entrepreneurs over the past 30 years inside of Strategic Coach.Before Dan started Strategic Coach, he was a one-on-one coach. In those days, he wasn't thinking about an exit… all he wanted was to find an entrance and was using multiple credit cards just to get by.He decided to look at the coaching business in the broadest sense of the word; Self Improvement.It seemed to him that there were two distinct models. One is the “guru” or “dancing bear” model. This is based on personality and platform. Think Tony Robbins.The other is scalable. This is where you're teaching a system that other people can teach. (In Dan's case, it's a system of thinking from an entrepreneurial perspective. How you think about your complete life from the standpoint of freedom of time, money, relationship and purpose.) Dan says he was born without the “celebrity chip” and had no interest in being a “guru” but he was born with a keen interest in observing how people think about things that can be translated into thinking tools that other people can coach. So both temperamentally and from a strategic standpoint, he decided to focus on the teaching system model.He ended up building a company that evolves as he evolves and leaves behind a tremendous amount of IP (Intellectual Property). When it comes to “exit strategies,” Mike has studied and talked to hundreds of business owners and here are the consistent themes going on inside their heads;Number one is, “I don't feel like I'm making an impact or that I'm valued in my own organization.” Number two is, “I'm an expert and I've figured out how to overcome big life and business challenges. I know my experience will help people but how do I get my message out there to people that need my help? How do I go big? How do I grow an audience?”It's a longing and a loneliness. (You know the old saying, “it's lonely at the top.”) There's intellectual loneliness and financial loneliness, but there's also that soul value. It's hard to put your finger on but it comes back to purpose.In coach language, “how do I create lasting impact?” Number three is, “I've evolved as a human being and want to express myself creatively and be valued for who I am versus what I do or know. This isn't about me anymore. I have all the money I need. I want to make a difference.” Mike has found that the easy way to transition someone out is to give them this idea; While your business is running itself or while you're making a transition, find four to 10 people that you wish you could work with or could have helped but weren't able to because you were too busy.Then Mike always recommends creating a blended business model where you charge fees but it has to be enough of a fee that it makes them uncomfortable to ask for it. Mike usually has them start around $100,000 - $250,000. Once you start that conversation you open up possibilities and it forces them to really examine their unique abilities or superpowers and that's what you're selling. This is where folks get uncomfortable because they've been practicing their old “touchdown pass'' for 30 years instead of living into what they've evolved into. From an entrepreneurial standpoint, you have to have a different definition of what “exit strategy” means. Think of it like, you have maximized the value that you're getting out of your present stage of growth and now you're getting ready to exit into a bigger stage of growth.

Anna Maria Brunnhofer Pedemonte ist Gründerin von amb technology, ein hightech StartUp, das sie 2019 gegründet hat. Ihr Lebenslauf ist bunt und reicht von Wirtschaft über Mode und Design hin zu Kunstwissenschaft und Philosophie. Anna Maria erkannte, dass “Computer Vision” ein spannender und aufstrebender Zweig ist und hatte den Gedanken, eine Technologie zu entwerfen mit der der menschliche Körper über simple Kameras vermessen werden kann. In unserem Gespräch gibt uns Anna Maria offene Einblicke darin, wie sie es geschafft hat über 1 Mio EUR an Finanzierung aufzustellen, um ihre Idee in eine reales Unternehmen zu verwandeln. Von Anna Maria als Mentorin fürs Ohr lernen wir… Wie du eine Finanzierung für eine Gründungsidee aufstellen kannst (selbst wenn es um über 1 Mio EUR geht) Welche Finanzierungssäulen es gibtWo und wie du öffentliche Gelder beantragen kannst und warum du darauf keinesfalls verzichten solltestTipps zum Erstellen eines KostenplansDie Rolle von IP (Intellectual Property) Welcher Moment am schwierigsten beim Aufstellen einer Finanzierung warWodurch eine Gründungsidee bzw. Start-Up mitunter förderungswürdig wirdViel Spaß mit dieser Episode!Folge deinem Beat,LisaWeiterführende Links: Die Webpage zu amb technology: https://www.amb-technology.ai/Anna Maria's Webpage: https://www.annamaria.ioDer Artikel im Forbes-Magazin über Funding EquityInformiere dich über Fördermöglichkeiten der Austria Wirtschaftsservicehttps://www.aws.at/aws-seedfinancing/https://www.aws.at/aws-preseed/https://www.aws.at/aws-innovationsschutz/Sei dabei bei unserem Clarity-Event am 20.01 abends, um mit kristallklarer Klarheit ins neue Jahr zu starten ❄️ Mehr Infos zum Event-------Finde deine Berufung - kostenloser Purpose Journey Guide: https://verbesserlich.com/purpose-journey-startenPurpose Coaching Angebote: https://verbesserlich.com/preiseMehr über mich: https://verbesserlich.com/ueber-mich Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information. Become a member at https://plus.acast.com/s/purposebeat.

Larry The Cable Guy, Questions about IP (Intellectual Property), and do we have a new Daniel Day-Lewis on our hands? All this and much more on this week's Mini Episode. Paul takes calls from the Help Line, we skip Corrections and Omissions for another great Quar Chat with Jason Mantzoukas, and we announce next week's movie.  For more Matinee Monday content, check out Paul's Youtube pagehttps://www.youtube.com/watch?v=Ikagk-WhC-YFor upcoming HDTGM info visit https://www.hdtgminfo.com/HDTGM Discord: discord.gg/hdtgmPaul's Discord: https://discord.gg/paulscheerCheck out Paul and Rob Huebel live on Twitch (https://www.twitch.tv/friendzone) every Thursday 8-10pm ESTSubscribe to The Deep Dive with Jessica St. Clair and June Diane Raphael here: listen.earwolf.com/deepdiveSubscribe to Unspooled with Paul Scheer and Amy Nicholson here: listen.earwolf.com/unspooledCheck out The Jane Club over at www.janeclub.comCheck out new HDTGM merch over at https://www.teepublic.com/stores/hdtgmWhere to Find Jason, June & Paul:@PaulScheer on Instagram & Twitter@Junediane on IG and @MsJuneDiane on TwitterJason is Not on Twitter

Branding expert Anneli Hansson suggests that you should not give away your thinking for free. The execution or the final solution is what people see, but it's the process and the thinking behind it that creates the real value. Sometimes we can focus all the attention on the solution and almost dismiss the significance of the thinking behind it. To be honest, I've always been of the opinion that ideas are easy, execution is hard.  To be fair, I think it really depends on the individual. If you're a creative person, ideas probably come easy to you. But executing that idea might be hard for you. So I guess it's really a matter of 'horses for courses'. But regardless, I definitely agree with Anneli that we need to give due consideration and respect to the ideas behind our solutions. In many respects, that's where the real IP (Intellectual Property) lies. #thinking #ideas #execution

What if you could take your BIG ideas and turn them into something magical, profitable and fun?Where are you leaving millions of dollars on the table?What kind of creative collaborations could get you there?WHO are missing in your network or business to make all these dreams come true?The ability to take your capability and combine it with someone else's capability to create a new kind of value in the marketplace is what this episode is ALL about.Today is all about CREATING MONEY OUT OF THIN AIR. Listen or Watch now to find out how to make this happen.You can start by taking advantage of the technological capabilities you have today for making instant connections with the right people quickly. We're talking about Zoom.Or one of Mike's favorite strategies, “Money Phone”.Over the last year and half this REALLY changed the way we can do business and opened up the world to everyone with a wifi connection.If there are 2 entrepreneurs that are right for each other, you are only three clicks apart.It's a shortcut for people with the right mindset. 25 years ago this wasn't possible. In the past, a lot of people wouldn't even go to a meeting unless it was in person.That's completely changed.EVERY business is sitting on unmonetized and hidden assets that can be turned into “Money Now” (this is the ‘money out of thin air').Mike has several clients that have made millions yet they're still leaving a tremendous amount of money on the table.By turning their services and IP (Intellectual Property) into training programs, apps and software they've been able to reach AND HELP thousands of additional clients and collect the money they were leaving on the table.In our new marketing video, Mike shares a story about how he and his team recently did this for Gui Costin. They turned a very expensive and complex service offering into a training program.For business owners and entrepreneurs, there are enormous profitable opportunities if you're in the right mindset and open to change.Chaos and change is good for business.It's one of the ‘bright spots' about the pandemic.Those who pivoted, digitized and virtualized quickly had their best years ever.Take ADVANTAGE of the opportunities happening in the world right now.Choose to see the positives and be one of the success stories.There are millions (even billions) to be made right NOW.This isn't new.It's about seeing the world through fresh eyes and a new perspective every day.

【本期節目採訪人物】iCook 愛料理共同創辦人 fOx 網路資深創業者 fOx 於 2017 年開始接觸加密貨幣，後來慢慢地將可投資資產放在加密貨幣的比例拉高至 95%。原因是他發現加密貨幣在大牛市的投資報酬率比傳統股票市場好很多，但其投資風險也特別高，他提醒大家投資時，要認真地 do your own research。另外，他也分享了自己早期投資行為是以不同交易所之間的搬磚套利為主，後期則是轉變成長期 Hodler 持幣者。 這次主題是 NFT (非同質化代幣)。最近爆紅項目是 NBA Top Shot，它是由 NBA 官方授權的正統數位球員卡。透過區塊鏈技術中 NFT 來做背後技術支援，每一個獨特的 NFT 代表一個 moment 擁有權，而 moment 則是不同球員在球場上各種助攻或是灌籃影片片段。 fOx 早期因為好玩，跟著買了一些，卻意外地搭上買賣熱潮，小賺一波。錄影當天，fOx 也觀察到至今交易人次已經縮減一半左右，雖然才經過短短幾個月，但市場熱潮已過。 另一方面，節目後半也從 NFT 與粉絲經濟結合的角度，來探討區塊鏈技術可以如何將 IP (Intellectual Property 智慧財產權) 產業推進至另一個層次。給加密貨幣投資者的入門建議，fOx 則說新手要有一顆好奇心去嘗試區塊鏈世界，不要讓自己過去成見限制了探索新事物的可能性。 官網 https://icook.tw/ Facebook 粉絲頁 https://www.facebook.com/icooktw/ 免責聲明：此節目內容不具有任何投資建議。您因使用本資訊而進行之任何投資或特定目的行為，所產生之任何直接、間接、附帶或因而導致或衍生之各項損失，皆應由您自行承擔，Chaingee 一概不負責。 【延伸資訊】 NBA Top Shot 官網 https://nbatopshot.com/ 台灣 NBA Top Shot 社群 https://www.facebook.com/groups/nbatopshottaiwan/ 所有 NFT 即時交易資訊 https://cryptoslam.io/ 【章節段落】 00:00 影片前言 03:50 自我介紹 09:40 NFT 介紹 11:05 NFT 價值最高的項目：NBA Top Shot 球員卡 23:00 區塊鏈上的粉絲經濟怎麼做 28:00 NFT 種類、指數型 NFT、購買 38:05 加密貨幣的資產分配 44:50 在加密貨幣投資被詐騙的經驗 歡迎訂閱追蹤【菲妮莫屬】 Podcast — SoundOn 區塊鏈人才說 https://pse.is/phini_POT ｜創業青菜摃 https://pse.is/phini_Startup Youtubehttps://pse.is/phiniYT Medium https://pse.is/phiniM 任何資訊都可以留言給我 phini.yang@gmail.com 片頭片尾音樂 https://www.bensound.com

Hrish Lotlikar is a living example of a successful digital nomad Entrepreneur. A former Investment Banker turned VC, turned Tech, Blockchain and Crypto Entrepreneur. Besides covering Hrish's amazing career we take a very close look at his latest venture "Superworld", the relevance to sports and the connection to NFTs, the currently hottest trend in the Crypto and sports, music, arts IP (Intellectual Property) world.    Key Highlights From High school to Navy Reserved Officer and Surgical Technician removing eyes  Pursuing Triple Degree (MBA, MPH, MD) in graduate school then taking him into Management Consulting and Investment Banking and his first Entrepreneurial exploit creating "The Wall Street Program", teaching how to get a Wall Street job. Next stop Venture Capital (VC), bio-tech and other tech companies with "world changing ideas"  From New York City (after the crash in 2008/09), traveling across Eastern Europe for 1.5 yrs. Great story on how to start a seed stage VC Fund in Ukraine with Victor Pinchuk (Ukrainian Billionaire) and tech accelerator in Belarus.  Early employee, Senior Business Developer/Global Evangelist of Toptal, Andreessen Horowitz backed venture Rogue Initiative Studios, LA based entertainment studio leveraging the latest in tech, VR, AR with Hollywood IP and partnered with Hollywood director Michael Bay Superworldapp.com - virtual world in augmented reality mapped onto the real world, with 64 billion virtual real estate blocks (NFTs) on Blockchain which can be purchased Superworld is Pokémon Go meets Foursquare meet Monopoly Connecting Superworlds to the Sports & Entertainment space, from Venues to activities in the virtual world  Still a few steps required to buy a block right now, thru your Ether wallet. Getting easier soon.  NFT market place coming soon, platform to create NFT for any IP, sports, music, art, etc linked to augmented reality to showcase the NFT  Exploring Online to offline (O2O) opportunities. Real Estate developers are exploring this space.  Bringing Sports IP into the virtual world.  NFT (Non Fungible Token) - basics explained NBA Top Shots (not Hot Shots

On this episode I am discussing Intellectual Property or IP. Are you licensed to use someone else's intellectual property or do you own your own or perhaps its a combination of both. Having your own IP is ideal, but how can the use of someone's IP affect your business if your contract changes or the relationship comes to a halt.   Episode Quote: Intellectual Property is a key aspect for economic development ~ Craig Venter Click here for Legal Zoom Link describing trademarks, patents and copyright.  Helpful Entrepreneurial Resources from Stitched for Success:       - Join the Stitched for Success Facebook group today!  A community of entrepreneurial support because entrepreneurship can be lonely.   - Become Your Own Boss 21 Day Quickstart - Sign up to launch your business in 21 days. Everything at your fingertips that you need to get started.    - Download your FREE ebook: The 10 Secrets to Small Business Success in 2021. Go to www.2021secrets.com       - DM me on IG @stitchedforsuccess     - Follow me on Clubhouse;  Join my Clubhouse Club -  Become Your Own Boss - Room hosted each Thursday at 10AM EST.  Next week topic: Let's Talk Social Media for Your Biz Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please message me on Instagram @stitchedforsuccess.  Remember you can save 15% on any company swag at www.zeuscloset.com. Just email us at shop@zeuscloset.com and mention the podcast. If you enjoyed this episode, please share it with your friends. Don't forget to subscribe to the show on iTunes, Spotify, Stitcher, Google Podcast or wherever you get your podcast to get automatic episode updates for "Stitched for Success!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get. Please leave a review right now. :-)  Other ways to reach out: Website: stitchedforsuccess.com Email: stitchedforsuccess@gmail.com Thanks for listening! --- Send in a voice message: https://anchor.fm/stitchedforsuccess/message

Andy and Jessica welcome you to another episode of The Deal Board Podcast. In today's episode, they are joined by the experts to dive deep into small business solutions and some of the most relevant issues business owners are facing nowadays.   Devin Miller, from Miller IP Law, is sharing about his own business and how he decided to disrupt the IP Law arena. Tracey Bissett, from Bissett Financial Fitness, is talking about books and records, which is the number one trending topic in regards to business success. Mark Tremblay, from Transworld's office, located in Boston, is sharing his knowledge about labor at a small business, which can be the biggest headache for business owners.   Listing of the week: Justin Lefebure (Central Florida) is selling a roofing repair business that has been in business for about 30 years and has a great reputation. This business does $800,000 in sales, has an SDE: $250,000, and the asking price is $550,000. The seller offers to finance, but it also has pre-approval from three different banks through SBA. Call Justin at (772) 925-2675 or email jlefebure@tworld.com.   Key takeaways: [3:42] Devin Miller, from Miller IP Law. [4:00] Devin shares tips for small business owners about IP (Intellectual Property). [6:28] Devin explains the possible consequences of not paying attention to copyrights and trademarks. [9:00] Devin speaks about the difference between copyrights and trademarks. [10:28] How does Miller IP Law help people? [13:47] Deal of the week: Aaron Fox (North Boston) sold a daycare after solving many challenges imposed by the strike of COVID-19. Sold at 2.1 multiple of the SDE, with a total price of $1 million. [19:20] Tracey Bissett, from Bissett Financial Fitness. [20:37] What are the biggest mistakes entrepreneurs make when it comes to their finances? [21:44] If you have delegated all your financial information and decisions, what is the first step to start getting involved? [22:44] Tracey explains how to really start making money in your business. [25:46] Can you articulate the big numbers in your business? [26:34] Tracey talks about what really matters in a financial statement. [29:54] Tracey shares the areas in which entrepreneurs tend to excel. [32:18] What do business entrepreneurs need to be accountable for when it comes to their finances? [34:20] EBITDA cannot be a true reflection of a business. [36:00] Tracey gives advice to all business owners that want to start to straighten up their finances. [38:19] Listing of the week: Justin Lefebure (Central Florida). Roofing repair business that has been in business for about 30 years and has a great reputation. This business does $800,000 in sales, has an SDE: $250,000, and the asking price is $550,000. The seller offers to finance, but it also has pre-approval from three different banks through SBA. [41:22] Mark Tremblay (Boston) talks about his previous business and how he overcame the issue of labor. [44:16] How to assure you are giving remarkable service. [45:36] Mark recommends young people to get into a small business.   Mentioned in this Episode: The Deal Board Podcast United Franchise Group Transworld Business Advisors Transworld on Linkedin Transworld on Facebook Call us — (888) 711-9018 Email us thedealboard@tworld.com Call Aaron Fox at (781) 773-8922 or email afox@tworld.com Call Justin Lefebure at (772) 925-2675 or email jlefebure@tworld.com Call Mark Tremblay at (617) 299-9796   Miller IP Law Fee Strategy Meeting Meet Devin Miller   Bissett Financial Fitness Money Meeting Agenda Tracey Bissett on Linkedin

Ted and Brad talk about the importance of IP (intellectual property), how it increases the appeal of independent cinema, and pick the properties they would most like to see: "C.H.U.D" and "Groo the Wanderer."Intro and outro music by Tony Longworth. *Audio clips ("C.H.U.D.", "From Dusk Till Dawn").Indie filmmakers: visit this website for free music for your projects, http://tonylongworth.com/freemusic/

IP， Intellectual Property，即知识产权，独特识别物。文化IP包括了BI（行为文化识别）、VI（视觉文化识别）、MI（理念文化识别）等识别体系，文化创意识别即是文化创意IP，以下简称“文创IP”，文化创意也简称“文创”。你们跟文创IP的接触，是不是和我一样，从商场盲盒机开始？但是Kesen给我们介绍的文创IP是--以传播为认知目的的产品，它具有主题性、形象性、独特性、故事性、引爆性、吸引性、互动性、反馈性、符号性、创新性、系统性、延展性等12大特点。 12大特点也可归纳为行为、视觉、理念三大方向。我个人感觉似乎盲盒机里面的那些小玩偶只占了其中的一部分，离文创IP的领头羊：迪斯尼、漫威等都差了好远啊！Disney 家族部分成员星球大战Marvel 盲盒虽好玩，但在此也希望大家理性消费哦！为什么咱们的【扩音器】导读突然开始聊IP呢？大家在上期节目里也知道了Kesen在北京的第一个创业项目失败后，被人邀请去了一家专门做文创IP的公司继续再一次的创业（剧透一下，目前国内市面上好几个知名文创大IP都有Kesen参与的身影哦！）。在这个新的项目执行过程中，Kesen感受到了文创IP的乐趣以及其市场的巨大潜力，这不Kesen也已经成立了一个新项目——IP研究院，目的就是为了更多极具创造力的年轻人创造的很具市场前景的IP能够得到专业团队的孵化，使创造者利益最大化。好啦，更多内容欢迎大家继续收听本期【扩音器】节目了，如果你们有任何对文创IP的疑惑、交流想法或者想要给Kesen的IP研究院毛遂自荐的，就在本期节目下面留言，我们会邀请Kesen回答大家的问题哦！主 播 / 达达嘉 宾 / Kesen音频剪辑 / Spark头图&封面设计&排版 / 小刀Music 音乐/扩音器主题曲--林本本

IP， Intellectual Property，即知识产权，独特识别物。文化IP包括了BI（行为文化识别）、VI（视觉文化识别）、MI（理念文化识别）等识别体系，文化创意识别即是文化创意IP，以下简称“文创IP”，文化创意也简称“文创”。你们跟文创IP的接触，是不是和我一样，从商场盲盒机开始？但是Kesen给我们介绍的文创IP是--以传播为认知目的的产品，它具有主题性、形象性、独特性、故事性、引爆性、吸引性、互动性、反馈性、符号性、创新性、系统性、延展性等12大特点。 12大特点也可归纳为行为、视觉、理念三大方向。我个人感觉似乎盲盒机里面的那些小玩偶只占了其中的一部分，离文创IP的领头羊：迪斯尼、漫威等都差了好远啊！Disney 家族部分成员星球大战Marvel 盲盒虽好玩，但在此也希望大家理性消费哦！为什么咱们的【扩音器】导读突然开始聊IP呢？大家在上期节目里也知道了Kesen在北京的第一个创业项目失败后，被人邀请去了一家专门做文创IP的公司继续再一次的创业（剧透一下，目前国内市面上好几个知名文创大IP都有Kesen参与的身影哦！）。在这个新的项目执行过程中，Kesen感受到了文创IP的乐趣以及其市场的巨大潜力，这不Kesen也已经成立了一个新项目——IP研究院，目的就是为了更多极具创造力的年轻人创造的很具市场前景的IP能够得到专业团队的孵化，使创造者利益最大化。好啦，更多内容欢迎大家继续收听本期【扩音器】节目了，如果你们有任何对文创IP的疑惑、交流想法或者想要给Kesen的IP研究院毛遂自荐的，就在本期节目下面留言，我们会邀请Kesen回答大家的问题哦！主 播 / 达达嘉 宾 / Kesen音频剪辑 / Spark头图&封面设计&排版 / 小刀Music 音乐/扩音器主题曲--林本本

IP， Intellectual Property，即知识产权，独特识别物。文化IP包括了BI（行为文化识别）、VI（视觉文化识别）、MI（理念文化识别）等识别体系，文化创意识别即是文化创意IP，以下简称“文创IP”，文化创意也简称“文创”。你们跟文创IP的接触，是不是和我一样，从商场盲盒机开始？但是Kesen给我们介绍的文创IP是--以传播为认知目的的产品，它具有主题性、形象性、独特性、故事性、引爆性、吸引性、互动性、反馈性、符号性、创新性、系统性、延展性等12大特点。 12大特点也可归纳为行为、视觉、理念三大方向。我个人感觉似乎盲盒机里面的那些小玩偶只占了其中的一部分，离文创IP的领头羊：迪斯尼、漫威等都差了好远啊！Disney 家族部分成员星球大战Marvel 盲盒虽好玩，但在此也希望大家理性消费哦！为什么咱们的【扩音器】导读突然开始聊IP呢？大家在上期节目里也知道了Kesen在北京的第一个创业项目失败后，被人邀请去了一家专门做文创IP的公司继续再一次的创业（剧透一下，目前国内市面上好几个知名文创大IP都有Kesen参与的身影哦！）。在这个新的项目执行过程中，Kesen感受到了文创IP的乐趣以及其市场的巨大潜力，这不Kesen也已经成立了一个新项目——IP研究院，目的就是为了更多极具创造力的年轻人创造的很具市场前景的IP能够得到专业团队的孵化，使创造者利益最大化。好啦，更多内容欢迎大家继续收听本期【扩音器】节目了，如果你们有任何对文创IP的疑惑、交流想法或者想要给Kesen的IP研究院毛遂自荐的，就在本期节目下面留言，我们会邀请Kesen回答大家的问题哦！主 播 / 达达嘉 宾 / Kesen音频剪辑 / Spark头图&封面设计&排版 / 小刀Music 音乐/扩音器主题曲--林本本

How do Screenwriters break down scenes and adapt them from Book to TV? Join us as Kristy Lussier walks us through a Screenwriters' take on adaptation of IP (Intellectual Property), how would a writer in a Writers room approach adaptation of these series of scenes from The Eye of the World chosen by you, the viewers! Kristy is an industry professional, Wheel of Time Aficionado, member of Team Moiraine, and a friend! #TheWheelofTime #WoTonPrime #WoTTube SPECIAL GUESTS Kristy Lussier TABLE READ DOCUMENT This is a link to a FAN created Mock Screenplay Adaptation of some scenes from Caemlyn. https://drive.google.com/file/d/1BfUhqk7j-YEiot_TuXxX3ZUC8RezIjl6/view?usp=sharing THUMBNAIL COVER BACKGROUND Cover Art of The Eye of the World by Darrell K Sweet LEAVING AT TIP AT THE DUSTY WHEEL If you want to leave the Inn or the Innkeeper a tip, you can do so here: https://paypal.me/thedustywheel FOLLOW US AT THE DUSTY WHEEL Instagram: http://bit.ly/2Z92umu Facebook: http://bit.ly/33I74re Twitter: http://bit.ly/2ZrmyfM Discord: https://discord.gg/GTC64yp

Claribel & Kat discuss IP (Intellectual Property) and recent Twitter discourse. Then they interview fantasy horror author, Alexis Henderson, about her debut novel The Year of the Witching, what it was like going on sub as a crossover YA/Adult and what went into her decision to go with an adult imprint over YA. And we […]

Hi Pendengar Topi Cepak, Apakah kalian pernah mendengar istilah IP (Intellectual Property)? Kalau sudah pernah dengar, tahukah kalian kalau dalam dunia bisnis, IP ini bisa bermanfaat banget untuk dikembangkan menjadi lini bisnis baru dari bisnis yang sudah ada. Bahkan kita juga bisa melakukan rebranding dengan pendekatan IP. Penasaran? Kali ini Topi Cepak akan membahas itu semua bersama Ahmad Romero (Popo) , CoFounder dari Team Up dan juga business development dari Compass dan FFI. Popo akan berbagi bagaimana pendekatan IP bisa dilakukan untuk rebranding bahkan sampai menciptakan lini bisnis baru. Kita simak obrolannya di podcast Topi Cepak! #dengardanlakukan

In this episode Mark interviews international bestselling and award winning science-fiction author Robert J. Sawyer about his latest novel release and the multiple ways he has split his IP (Intellectual Property) to optimize his income as a writer. Long-time listeners might remember Rob from Episode 4 (January 26, 2018) of the podcast, which focused on author branding. Prior to the interview, Mark shares comments from recent episodes and a personal update. He also shares a word about this episode's sponsor. You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. During their conversation, Mark and Rob talk about: Rob's history as a writer, including his first short story published in 1980 and first novel published in 1990 The 3-way split rights on Rob's previous novel, Quantum Night (2 Publishers, and Rob self-publishing) What Rob learned from dipping his toe into indie publishing Quantum Night four years ago, and how he applied those learnings to the publication of The Oppenheimer Alternative The story about the title of his previous novel: Quantum Night VS The Zombie Philosopher The timing of Rob's latest novel with the 75th Anniversary of The Manhattan Project and the first use of Nuclear weapons in war The decisions Rob made for the print rights of his latest novel related to wanting solid bookstore distribution The split rights selling of the rights of Rob's novel, in print, to two different publishers in Canada and the United States Rob's control of the eBook rights, audiobook rights, film & TV rights The fact that Rob is still waiting on the "advance" payment from his Canadian publisher for a book that was released almost two months ago Rob's negotiation with his US publisher regarding the book's advance - and how that back and forth negotiation resulted in a situation where Rob maintained his eBook rights in lieu of an advance How it took two months of sales of the eBook (that Rob holds the rights to) in order to earn more than what the advance on the book would have been The direct involvement on the design of the book's cover, both for the edition Rob is publishing as well as the one published by his Canadian publisher The research involved in writing his latest novel, which included purchasing over 100 different books about the people behind The Manhattan Project How The Manhattan Project was the most secret project that humanity had taken on at that point in history and how it was almost the most recorded project - meaning there was plenty of recorded dialogue transcripts that Rob was able to use to write realistic dialogue (both word-for-word actual dialogue - about 20% of it was verbatim from transcripts - as well as for creating authentic dialogue of the scenes that Rob invented/imagined) The debate and origin of the terms sci-fi VS SF as short for Science Fiction How Rob likes to think of The Oppenheimer Alternative not as an alternative history novel, but as a Secret History Novel, and how the story is based on a string of events, evidence, and speculation about something else actually happening that hadn't been revealed or uncovered during that time period The importance of how writing this novel had to be a huge challenge that Rob looked forward to tackling The selling of the audiobook rights to Recorded Books The changes that happened in the lead up and launch of this book (and the planned book tour) due to Covid-19 Rob's use of Patreon for his most dedicated/passionate fans A new exclusive audio project that Rob is currently negotiating related to a radio drama style project (which brings him back to his roots as a former radio person) After the podcast Mark reflects on Rob's recognition of the power that he holds as the IP creator, and the many inventive ways he has split his rights.   Links of Interest: Robert J. Sawyer's Website Wide for the Win (Pre-Order) Wide for the Win Submission Form Episode 4 - Optimizing Your Author Brand with Robert J. Sawyer Episode 144 - 10 Tips for Winning with Wide Publishing Episode 143 - Unstoppable Goals with HB Lyne Mark's Canadian Werewolf Series This Time Around (Book 0) A Canadian Werewolf in New York (Book 1) Stowe Away (Book 1.5) Fear and Longing in Los Angeles (Book 2) Bakka Phoenix Books Words Worth Books Bibliofic Designs Findaway Voices Patreon for Stark Reflections   Robert J. Sawyer — called “the dean of Canadian science fiction” by The Ottawa Citizen and “just about the best science-fiction writer out there these days” by The Denver Rocky Mountain News — is one of only eight writers in history (and the only Canadian) to win all three of the science-fiction field's top honors for best novel of the year. Rob — who holds honorary doctorates from the University of Winnipeg and Laurentian University — has taught writing at the University of Toronto, Ryerson University, Humber College, and The Banff Centre.   The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

The Start Your Business class is a four-part class. Based on my book Entrepreneur: Your Guide to Starting Your Business released in May 2020. Entrepreneur: Your Guide to Starting Your Business ™ is focused on helping new entrepreneurs and existing business owners redefined their mindset and create a focused approach to business. We firmly believe that IP (Intellectual Property) is the currency of the future. Urban creativity and innovation have yet to be tapped and is ready to explode with new ideas and companies of the future. By helping, entrepreneurs learn how business functions we empower them with the skills for success today and tomorrow. The purpose of this book is to provide entrepreneurs and existing business owners with the opportunity to apply critical thinking skills in an academic setting, that they can apply directly to their business. Insights from a serial entrepreneur and specific activities to develop as an entrepreneur. Buy on Amazon, learn more about Reginald at reginaldgrant.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Founder of Worldwide Business Intelligence, Landi Jac is interviewed in this podcast by co-host and life partner Mike Handcock.   Landi shares her views on the world, the current business environment, how entrepreneurs can be a success regardless of the market and how she nearly became an international spy... or did she? Landi Jac is the Global Director of Worldwide Business Intelligence, a company dedicated to the education of entrepreneurs across the world. Qualified with a Masters Degree that combines Economics and Industrial Psychology, Landi's message to entrepreneurs places equal importance on business and mind. Her signature IP (Intellectual Property) includes The Money Train™, IBUT™, The High-End Product Design Process™ and other unique holistic methodology that supports entrepreneurs with cutting acknowledgements blueprints, infographics and systems that take the white noise away from business and give a solid platform to grow through.   As part of the executive board of the Circle of Excellence Group, Landi guides the global growth of five companies in the personal and professional development field. She is a Certified Senior Consultant through the IIOPC* and trusted advisor to award-winning business leaders from all over the world including several global association presidents, TedX Speakers, Ernst & Young Award-Winning Entrepreneurs and Celebrities.

Im neuesten Interview mit Peter Kayatz geht es um die Frage: Wie verhandele ich IP (Intellectual Property) mit der Universität? Dr. Dr. Peter Kayatz ist Start-up Gründer, Interim Manager und Unternehmensberater. Als Start-up Coach begleitet er seit 20 Jahren High-Tech Start-ups von der Ausgründung aus der Universität über die Wachstumsphase bis zum Verkauf des Unternehmens. Peter ist Experte für Verhandlungen von Lizenz-Deals sowie von Eigenkapitalfinanzierungen mit institutionellen als auch strategischen Investoren. Im Podcast berichtet Peter aus seiner vielfältigen Erfahrung mit Ausgründungen und Lizenzverhandlungen als Unternehmensberater, Investmentmanager eines Risikokapitalfonds, Interim Manager, Fördergeber und CEO zweier High Tech Start-ups und gibt zahlreiche Tipps für das richtige Verhandeln! Wenn dir die Folge gefallen hat, abonniere meinen Podcast oder lasse ein Like da!

Hello! In this week's episode, we talk about the slow-moving theatrical trend toward only making IP (Intellectual Property) and franchise films for big-box theater. We ask the question, Does it make sense to write an original screenplay with the intent on theatrical wide-release?  What do you think?  Let us know on Twitter or Insta @_bonsaicreative Questions? Reach out to us @ contact@bonsai.film Learn more about Bonsai Creative @ www.bonsai.film   #MAKEIT

Mark interviews M. L. "Matt" Buchman about his writing journey and the importance of ensuring that an author's legacy and earning potential can be maintained for 70 years after an author's death, which is the subject of his book: Estate Planning for Authors: Your Final Letter (and why you need to write it now). Prior to the interview, Mark welcomes new patron Kathy Mac and lets patrons know that they can all download a digital version of Matt's book for free. Listeners to the podcast can comment on this episode at starkreflections.ca for a chance to win one of two print copies of Matt's book. Mark also shares a personal update about a fall he took the previous week (and how that made him think the topic of this episode was quite pertinent). This episode is sponsored by Findaway Voices... You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In their discussion, Mark and Matt discuss: Matt's first novel, which he sold to a small traditional publisher in 1993 The 2010 romance novel sale to a larger publisher that led to a series of books What Matt calls "Transition by terror" moving from losing his job to writing full time How a shorter indie-published novel was the one that "popped" and led to the gamble of writing full time by moving from the large dream house and moving into a crappy smaller home and working diligently at writing in order to put out 8 or 10 books a year for six years The first three years of that process, which involved loosing money the first year, then losing slightly less the second, and then, finally, in the third year, breaking even The clause in Matt's traditional publishing contract that allowed him to keep the rights to anything in the world that was under 60,000 words (and how that led to the still best-selling 40,000 word Daniel's Christmas and a huge career in indie publishing Matt's enjoyment of telling the "side story" and how that led to having 11 simultaneous series going at the same time The idea of creating a map for what Matt calls the Emily Beale Universe of stories The use of initials in Matt's author brand (M.L. Buchman) because "American wasn't ready for a male romance author" and the volume of fan mail that said if they'd known he was a man, they never would have picked up one of his novels Matt's catch phrase for his writing: "Strong women and the men they deserve!" The approach that Matt took to get into audiobooks and how that made him a huge fan of "read by author" audiobooks The new straight up thriller series that Matt will be launching shortly which is a military techno thriller with not an ounce of romance in it The process of creating a word cloud from Matt's existing reviews to reveal particular terms/phrases that came up a lot Tracking how every work hour in the last 7 years has been spent (ie, writing, versus admin, marketing, etc) The importance of understanding how a writer's IP (Intellectual Property) can earn money for up to 70 years after their death The process of trying to find out how to explain, in common English, what a person can do when they inherit a author's estate How Jane Austin's family sold her novels for a tiny amount of money because they didn't understand the true value of her books Octavia Butler, one of the most seminal female science fiction authors ever whose books are now mostly all out of print just a little over a decade after her death The process of taking a full day to arrange and organize where all of his writing related assets are stored and filed (all documented in a single spreadsheet) The existence and importance of the 35 year reversion date for writer contracts CCR (Creedence Clearwater Revival) and the rights that they signed away and no longer own (but which can change as it has been 35 years since they signed it away Limiting his writing travel to two different conferences per year and how this year it was RWA and NINC The value of being in a mastermind, which replaces the twice weekly hour long walks Matt used to do with Dean Wesley Smith when they both lived on the Oregon coast After the interview, Mark reflects on the approach Matt took in using a word cloud from reviews to look for patterns in reader response and how beneficial mining such data can be. He then shares detailed on how listeners who comment will automatically be entered into a chance to win one of two print copies of Matt's book with a deadline of Sept 27, 2019 to leave a comment. Links of Interest: ML Buchman's website ML Buchman on Twitter Findaway Voices Patreon for Stark Reflections For Patrons - Download a digital copy of Matt's Book for Free     M.L. "Matt" Buchman started the first of over 60 novels, 100 short stories, and a fast-growing pile of audiobooks while flying from South Korea to ride his bicycle across the Australian Outback. Part of a solo around the world trip that ultimately launched his writing career in: thrillers, SF/F, and romance. His titles have been named Barnes & Noble and NPR “Top 5 of the year” and 3-time Booklist “Top 10 of the Year” as well as being a “Top 20 Modern Masterpiece” in romantic suspense. As a 30-year project manager with a geophysics degree who has: designed and built houses, flown and jumped out of planes, and solo-sailed a 50' ketch, he is awed by what's possible. More at: www.mlbuchman.com.   The music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Intellectual property is something that so many people don’t understand – but it really isn’t that complicated and could have a positive impact on your business.  Here is an explanation of the four main areas.  And don’t forget – the government website is incredibly helpful.

Kinsella on Liberty Podcast, Episode 268. I was a guest on Episode 39 of the excellent podcast The Bob Murphy Show, discussing "Law Without the State, and the Illegitimacy of IP (Intellectual Property)". A few people have told me this particular discussion of IP was one of my best--thorough and systematic. No doubt aided by Bob's excellent prompting, questions, and guidance. Bob and I had planned to also discuss argumentation ethics, but the discussion of IP ran longer than we expected so we'll save AE for next time. [Update: KOL278 | Bob Murphy Show: Debating Hans Hoppe's “Argumentation Ethics”.] From Bob's show notes: Bob talks with Stephan Kinsella about the basis of libertarian law, and how we could have justice without a coercive State. They then discuss Stephan's pathbreaking work making the case that property must be in tangible things, rendering “intellectual property” an incoherent and dangerous concept.

Kinsella on Liberty Podcast, Episode 268. I was a guest on Episode 39 of the excellent podcast The Bob Murphy Show, discussing "Law Without the State, and the Illegitimacy of IP (Intellectual Property)". A few people have told me this particular discussion of IP was one of my best--thorough and systematic. No doubt aided by Bob's excellent prompting, questions, and guidance. Bob and I had planned to also discuss argumentation ethics, but the discussion of IP ran longer than we expected so we'll save AE for next time. [Update: KOL278 | Bob Murphy Show: Debating Hans Hoppe’s “Argumentation Ethics”.] From Bob's show notes: Bob talks with Stephan Kinsella about the basis of libertarian law, and how we could have justice without a coercive State. They then discuss Stephan’s pathbreaking work making the case that property must be in tangible things, rendering “intellectual property” an incoherent and dangerous concept.

(https://www.bobmurphyshow.com/wp-content/uploads/2019/06/kinsella.jpg) Bob talks with Stephan Kinsella about the basis of libertarian law, and how we could have justice without a coercive State. They then discuss Stephan’s pathbreaking work making the case that property must be in tangible things, rendering “intellectual property” an incoherent and dangerous concept. Mentioned in the Episode and Other Links of Interest: Stephan’s website (http://www.stephankinsella.com/) . Stephan’s classic monograph, “ Against Intellectual Property. (https://mises.org/library/against-intellectual-property-0) “ Stephan’s article, “ What It Means to Be an Anarcho-Capitalist. (https://www.lewrockwell.com/2004/01/stephan-kinsella/what-it-means-to-be-an-anarcho-capitalist/) “ Stephan’s article, “ How I Became a Libertarian. (https://www.lewrockwell.com/2002/12/stephan-kinsella/up-from-objectivism/) “ Bob’s pamphlet journal article (http://libertarianpapers.org/murphy-libertarian-law-military-defense/) on private law and military defense. Bob (with Gene Callahan) Stephan defends Hoppe (http://www.stephankinsella.com/publications/defending-argumentation-ethics/) . How you can contribute (http://bobmurphyshow.com/contribute) to the Bob Murphy Show. The audio production for this episode was provided by Podsworth Media (https://www.podsworth.com/) .

Life, The Cineverse and Everything Feb 15th  / Episode 26: The REMAKE! Introduce Megan. Valentines Day recommendations: When Harry Met Sally, Sleepless in Seattle, 500 Days of Summer Have you seen anything good recently? Lego Movie 2 / Velvet Buzzsaw / The Kominsky Method / Bird Box / V For Vendetta / The Titan / Crashing (HBO) / Star Trek Discovery / Sorry to Bother You / Geostorm / NEWS: ‘Aladdin’ Genie Reveal in TV spot / Epix starting streaming service w/ MGM properties (Disney+, Apple, AT&T/ Warner Media, DC Universe) / Hulu’s Animated Marvel Universe / Captain Marvel’s epic 90’s website / TOP MOVIES AT BO: Lego Movie 2, What Men Want, Cold Pursuit, The Upside, Glass Main Topic: The Hollywood Remake Remakes are not new: Ocean’s 11 (1960/2001), Psycho (1960/1998), The Thomas Crown Affair (1968/1999), Scarface (1932/1983), The Italian Job (1969/2003). It all starts with an IP – Intellectual Property that a studio owns. I’m categorizing into 3 different categories: Re-Interpretation, To Improve Upon the Original, Cash Grab. Re-Interpretation (best kind, a.k.a. ‘Reboot’): Superhero - Batman (1989)/ Batman Begins (2005), The Thomas Crown Affair (1999), Dracula (6 times), The Mummy (1932/1999/2017) Improve Upon Original: Foreign films - 12 Angry Men (1957/1997), 3:10 to Yuma (1957/2007), The Birdcage (1996)/ La Cage a Folles (1978), The Day the Earth Stood Still (2008/1951), The Departed (2006)/ Internal Affairs (2002) Cash Grab (converting an already good movie into another version): Animated/ Horror - 101 Dalmatians (1961/1996), Beauty and the Beast (2017/1991) Good Remakes: Star Trek (2009), Little Shop of Horrors (1986), War of the Worlds (2005), The Departed (2006), Man of Steel (2013) Bad Remakes: Total Recall (2012), Teenage Mutant Ninja Turtles (2014), Ghostbusters (2016), The Karate Kid (2010), King Kong (2005) Remakes Currently in development – Aladdin (2019), Lion King (2019), Shaft (2019), Charlie’s Angels (2019), The Hustle (2019), The Batman (2021), Fantastic Voyage, The Howling, Inspector Gadget, The Invisible Man, Little Shop of Horrors, Masters of the Universe, Mulan Remakes we would like to see: Quantum Leap, Futurama, MIB/Independence Day?  What are you looking forward to seeing/doing in the next few months? How to Train Your Dragon 3 (Feb 22), Captain Marvel/ Dumbo (Mar 8/9) Roma (Nflix), Flighting With My Family, Glass Sign off. (Bye!)

How To Get Speaking Gigs To Promote Your Personal Brand   A businessman reached out to me after attending my recent speech on “The Seven Deadly Fails Of Selling In Japan”, which I gave to the American Chamber of Commerce here in Tokyo. He wasn't interested in hearing about how to sell in Japan, but he was frustrated that he was too low profile in his industry.  The consequence of being invisible in your industry sector is that people don't look for you or find you very easily.  Having people call you up to help them in their business is the preferred way to get new business. It is vastly superior to spending time and money running around trying to find buyers yourself.  Great! How do you do that?   This gentleman's business was in a very defined niche and there were rivals who were dominating that niche. They were getting the lion's share of the business as a result.  He was sick of getting the crumbs and wanted to raise his profile so that his phone would start to ring.  His enquiry to me was about doing our High Impact Presentations Course, so that he would be a more skilled presenter.  However, he mentioned he also needed to engineer the speaking spots as an expert authority, to use these speaking skills we are going to impart to him.   This “get found by buyers” aspiration is all part of our personal branding efforts.  One mental shift we have to make though, in this world of content marketing, is to understand that we are all publishing companies now, as well as being in our mainstream businesses.  By this I mean, we have the ability today, to project our ideas around the world and very inexpensively, to an extent never imagined before.  We can start by writing or talking if we can't write.  Writing blogs or recording blogs and then transcribing them into text is a good starting point.  Great Greg, but what do I write or talk about?   In your area of speciality, there will be problems facing your buyers.  You already know what they are, because when you meet your clients, this is what they talk about.  Just give yourself fifteen uninterrupted minutes sitting there with a pen and some paper. You will soon be able to come up with the most important issues in your industry.  These points can be fleshed out further into blogs.  As I mentioned, you may prefer to talk about the issues and then transcribe them.  It doesn't matter.  Get the IP (Intellectual Property) out of your head and on to paper.  You could weld all of these issues together into a longer article. This would be suitable for publication in an industry magazine. The various Chambers of Commerce also usually have their own magazines and are always looking for good content.    Submit your article for publication and expect that they will edit it for you.  This activity gets you in front of the readers, both those who actually read what you have written and those who only noted the headline and your name.  The latter outcome is also fine because you are building an association of a topic and your personal brand.  Often these organizations have an on-line version of their magazine and you will appear in that too.  This is handy for getting picked up by search engines.   Take that same article now and go back and break it up into single issue blocks.  Each of these is a blog post in itself and so add an intro and a conclusion. Load them up to your website, blast them out in your email newsletter, post them on all of your social media.    Contact event organisers who run conferences in your industry and suggest yourself as a speaker. Send them a copy of your long article, preferably once it has been published in a magazine, for extra credibility. They will be very happy to hear from you, because they are always looking for presenters.  In some cases, they might want you to pay to appear. This might be doable or prohibitive, depending on the event.    When potential clients or event organisers want to check you out, they will do a search on your name. These blogs and articles you have written, which are pieces of evidence of expertise on this subject, will pop up. It looks better to have a number of relevant posts, than just one long article, so try and populate your feed with multiple examples of good content.  You don't have to go crazy and post hundreds but more is better than less.   If you find there are podcasts on your subject, contact the podcast hosts and suggest you do a guest spot. If you have a lot of material or can consistently source great guests, then start your own podcast.  You may not broadcast it every day or every week, but you will need some degree of frequency and regularity to get any traction. You can use social media to publicise your podcast episodes.  Again, this activity can be referred to buyers or conference organisers, as proof of your expertise.  The search engines start to attach all of this activity to your name and when people search for you, up comes all of this expert authority.   These days shooting video is super easy.  Facebook live videos take away all editing and you can send them out later through social media.  Or you can shoot video on your iPhone or Ipad.  The camera quality today is excellent.  Just buy a frame to hold your device, screw the holder into a tripod, attach a separate microphone, stand about a meter away and you are off to the races. In iMovie you can edit the content and then upload it to your YouTube channel.  You can take the transcript of the video and use it for articles and blogs.  You can imbed the video itself into social media posts and add the text back in as well. The audio can be stripped out and used in your podcasts or posted in social media with a link.   All of this is multi-purposing. It creates more chances for you to be found.  When you are found, people can gauge the level of expertise you have on a subject and then make a judgment about whether they want you to speak at their event or not.  Even if you don't make it to the stage at the event, your chances of getting found by potential clients goes right up.  What does it require?  Not much money but it does take time and effort.  The best time to start all of this was yesterday and the second best time is now! Engaged employees are self-motivated. The self-motivated are inspired. Inspired staff grow your business but are you inspiring them? We teach leaders and organisations how to inspire their people. Want to know how we do that? Contact me at greg.story@dalecarnegie.com   If you enjoy these articles, then head over to www.enjapan.dalecarnegie.com and check out our - whitepapers, guidebooks, training videos, podcasts, blogs. Take a look at our Japanese and English seminars, workshops, course information and schedules.   About The Author Dr. Greg Story: President, Dale Carnegie Training Japan Author of Japan Sales Mastery, the Amazon #1 Bestseller on selling in Japan and the first book on the subject in the last thirty years. In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making and become a 30 year veteran of Japan.   A committed lifelong learner, through his published articles in the American, British and European Chamber journals, his videos and podcasts “THE Leadership Japan Series”, "THE Sales Japan series", THE Presentations Japan Series", he is a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. Dr. Story is a popular keynote speaker, executive coach and trainer.   Since 1971, he has been a disciple of traditional Shitoryu Karate and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.    

Episode 70 - Ash Thorp Interview Allan McKay interviews Ash Thorp, a graphic designer, illustrator, artist, and creative director for a multitude of media, including feature films, commercial enterprises, and print.   Ash has worked on graphics for Ender's Game and Total Recall, as well as contributed to the design concepts for Spectre, Prometheus, X-Men First Class, Call of Duty and others. His first directorial debut started with the assembly of an international team for his Ghost in the Shell tribute, as well as the main title for OFFF Barcelona 2014. In 2015, he was requested to assemble an international team of designers and create the title sequence for FITC Tokyo. Later that year, Ash co-directed “Ares -- Our Greatest Adventure”, a promotional trailer for the feature film The Martian. Alongside with co-director Anthony Scott Burns, Ash created a concept short film Lost Boy, based on Ash's graphic drawings. In this podcast, Ash and Allan about the entire process -- from pre- to post-production -- “step by step, frame by frame”.   Show Notes: Visit http://www.allanmckay.com/70/     Links: Lost Boy: https://vimeo.com/188650521 Ash Thorp's Website: http://ashthorp.com/info Ash Thorp's IMDb Page: http://www.imdb.com/name/nm4500808/ Ash Thorp's Company Learn Squared, Inc.: https://www.learnsquared.com/   [-1:40:29] Allan: The origins of Lost Boy. It's been a long journey. Do you want to talk about how it actually began? Ash: It started about 3 years ago. ImagineFX Magazine reached out to me to do a piece in their magazine. I was flattered. It was reassuring that I was on the right course. I asked them what I should draw. The theme was superheroes. I wanted to do my own Punisher but my wife advised me to do my own idea. She is always pushing me. [-1:39:01] I created the name Lost Boy because there were only so few windows on the sign inside the drawing [for the length of the title]. I didn't attach a story at that time. [-1:38:21] I like to work organically and use the muse and the inspiration from the things that I love. I'll binge on all kinds of things -- comics, novels -- until my own thing comes out, and then I twist it. [-1:37:38] My career was becoming more successful by that time. I loved helping other people with their projects, but I felt that I was missing out on what I really wanted to do: which is make my own stuff. So I decided to make my own thing. [-1:37:10] I started drawing every night. I shared those drawings with [my friend] Anthony Scott Burns [who is a director and visual effects artist]. He thought it was awesome, so we started forming a narrative. It went crazy from there. [-1:34:34] Anthony suggested we make our own comic book. [-1:34:21] Then I started developing another film called Spiral. I was having my own artistic Renaissance. Then Mischa Rozema and Jules Tervoort (from PostPanic Pictures, in Amsterdam) reached out to me to help them with the title sequence for their short film Sundays. They asked if I was developing anything at that time. I said I was. [-1:33:20] They asked me to put something together and pitch it to them. Anthony and I put together a pitch packet for Lost Boy. Mischa and Jules basically signed the dotted line right there and became our partners.   [-1:32:15] Allan: As artists, we're always intrigued about how people work, what kind of pitfalls they fall into. Ash: I'll do my best to paint an honest picture. [-1:31:37] We had to get the legal involved. I'm very keen on keeping the rights to the IP (Intellectual Property). Amsterdam has a different legal ramifications, and this is an American property. We needed to make sure we spoke the same language. Anthony and I own the rights and are co-creators of Lost Boy together. [-1:31:01] For me, it's important for us to retain the creative on everything! Not that anybody would have bad intentions. Even Anthony and I have a contract together.   [-1:29:50] Allan: I agree, it's such a critical thing. No one thinks of the legal stuff until shit hits the fan. The more prepared you are in the beginning (even when you're an artists and you don't want to think about the business stuff), the better. I've seen so many friendships go to shit. You partner up but if you don't have that comfortable conversation in the beginning, that means there are no bounds set. By having those discussions and setting the responsibilities between you, you'll be very clear and feel good moving forward. [-1:27:49] Ash: I grew up studying George Lucas and all those guys. When you make your own world, you have to share it. But those boundaries are really important. It was very important that Anthony and I retained the artistic rights. PostPanic was going to produce and help facilitate all the things that are needed (and they did an amazing job!) and Anthony and I would work to get the film to the level it needed to be. [-1:26:05] “If I can give any advice to anyone that's listening, make sure that you have a lawyer or someone who understands contracts and you be clear about what you want. But lawyers create their own work, and you've got to be very careful about that.” [-1:25:18] When you make these things, nobody knows the value of them. They're just an idea in the beginning and a bunch of drawings. But I value it. [-1:15:51] “You need to be very clear from the beginning. And that's just Business 101. Business is cut black and white.”   [-1:22:26] Ash: “What I want to do in life is do the things I enjoy, with the people I enjoy. Being good at business just facilitates the longevity of doing such a thing. As an artist, I'm not inspired by doing business; but business becomes the art.” [-1:22:04] When I was young, the business stuff would kill me. The legal stuff, if you're looking to create your own IP, you need to take it seriously. [-1:19:49] So, we finally got past the legal stuff. A lot of it is just talking, “You're human, I'm human.” We got to a great place. We all wanted the same goal. [-1:19:15] Anthony and I met up in New York, on a job. We spent a day to storyboard the sequence and took the previs to PostPanic. We started doing location scouts. We originally wanted to shoot in Scotland or Iceland but ended up shooting in Spain (where Sergio Leon shot a lot of his Spaghetti Westerns). [-1:16:43] Then we found our two of our actors, formed our crew. It was all hands on deck at that point. [-1:15:10] I've done a couple of smaller directing jobs by that point; but I felt, “Oh shit! This is getting real!” [-1:14:40] Allan: Did you have an AD? Did PostPanic bring on its own people? Ash: Yes, they brought their own people. Anthony and I are very controlling. We met the DOP and the AD. [-1:12:36] “It's all so multilayered. There is so much stuff that goes into this. Film productions are just intense.” [-1:10:32] Filmmaking is high stress, you have to be so ready. The level of madness on set is crazy. “Learning to work with DOP and [making sure] they're seeing what you're seeing and you are aligned.” Anthony and I had to live with the responsibility of it.   [-1:11:44] Allan: How long was preproduction? Ash: Oh, man, we lost a couple of months in legal, but that needed to be done. And then a month or so of writing and storyboarding. We spent quite a bit of time working with VFX on location (prosthetics, etc.) So 3 months, maybe?   [-1:07:07] Allan: What about production? How long were you shooting for, including pick-ups? Ash: We had no time for pick-ups, so we had to get it when we had to get it. I believe it was 4, maybe 5 nights. [-1:06:10] I think the tendency with our film is to say “This is like Mad Max or Sin City”. It's not that. Anthony and I put so many reference PDF's together: costumes, visual effects, VFX.   [-1:05:26] Allan: How long was the turnaround for doing post? And also, how much was you and how much was PostPanic? Ash: The way it works for PostPanic, this is a passion project for them. They constantly had their own work, so post-production for Lost Boy took quite a long time, a year, I think, from start to finish. [-1:04:37] We had a very defined thing. So in getting there and figuring out every small detail, PostPanic would have to do several simulations in Houdini, and render those, and that all takes a long time. Their staff is anywhere from 15 to 40 people, depending on what they had going on. [-1:03:32] I stayed more hands-off than I usually would because PostPanic did such a great job. “As an artist, I've learned so much through this filmmaking process: of making something out of nothing, step by step, frame by frame.” [-1:02:27] Toward the end, Anthony ended up putting the film together. We stayed in my studio studio for six days nonstop, finishing the grade (using DaVinci) and visual effects. We even did sound design editions ([some in my garage, to my wife's amusement]). But mostly, PostPanic cared for all of this stuff.   [-59:55] Allan: With casting, how easy or hard was it for you to find the right people? You're so passionate, trying to find the right person -- how did that go? Ash: We had two rounds of casting and we found both of our actors after the two rounds. We wrote this thing keeping in mind that it wouldn't require heavy acting because we knew we couldn't afford well known actors. You start writing dialogue in there -- it starts getting very difficult. We wanted to minimize all the risk. [-58:49] For the character of Lost Boy, we were looking for a face we could light: The way the nose line connects and the way the bottom jaw area works, the way the light cascades. We wanted him to feel like a predator, a monster, a Frankenstein. For Xeh, she had to be a very beautiful person that you could sympathize with. [-58:10] “Casting is so unique. You have to really step outside your body and look at it from multiple different angles.” [-57:45] We saw hundreds of faces and we asked them to do the action and send us their tape. We met the actors over Skype. The beauty of casting these days, you don't have to be there [in person]. They can send us videos and the proof is in the pudding. I know Ridley Scott has cast his films over Skype.   [-55:47] Allan: How did you typically break down each night on location? What shots were you doing on which particular night? Ash: We wanted to start with the harder stuff. It's really hard to do action, especially action slow mo. We tried to do the harder stuff in the beginning, just in case we ran out of time. We started with Xeh's running, which you get a bunch of flack for: “It's too slow!” Allan: These days, the attention span to capture someone is 8 seconds. You're making something that's a filter. You've weeded out the people who aren't your audience. Ash: Yeah, I don't want them. It's just about finding the tribe. [-53:00] We did the death scenes at the end.   [-52:07] Allan: Did you have any moment of self-doubt, those inner voices saying it wasn't going to work out? Ash: Yeah! The whole project. The whole time. When I'm sitting at home drawing, I don't have too much doubt because I can control it. But when I'm asking all these people to do this thing -- an image I have in my head -- it's quite complicated. [-51:29] “It's nerve wracking to make film. It's not easy. It's the hardest form of art because you're doing all the things, it's everything. It's all visceral.” I was constantly doubting it, I just wouldn't show it. [-43:05] You have to have a good crew to protect you and shield you. The process is so intense, it takes so much stamina. [-50:01] “Self-doubt is part of the art though. It keeps me grounded, it keeps me alert and aware.”   [-50:09] Allan: How do you deal with it? Ash: “You've got to let a little bit of it come in, deal with it but then move forward.” A director's job isn't being good at art: It's about communicating your ideas and having a good taste; and facilitate the best abilities in your teammates. [-49:21] You get personally attacked for the final product. I wouldn't have it any other way though. “I think great art comes from a freakout moment. That's when great work is being made.”   [45:19] It's a part of it. If you want to be a strong person, you've got to deal with both. “I love the idea of living a life that's filled with challenges so that I can understand what I'm made of and how far to push myself. The struggle is part of it. It's part of the journey I like the most, I think.”   [-43:20] Allan: “I truly believe you've got to get out of your comfort zone. If you're always comfortable, then how are you going to grow?” [-42:06] Ash: Going to from drawing in my office to being to Spain with a bunch of people I've never met or worked with and trusting them; the level of chaos and level of the unknown -- I would never change any of it! This is all coming from inspiration of all these comic book artists. I feel very privileged to do so.   [-40:07] Allan: Do you want to talk about what's happened since you've launched Lost Boy? Ash: Sure. At every stage, the film changes. The moment you release your film and release it to the world, it's no longer yours. It's a very sad time. You never know: You might think you have something special, but maybe you don't. [-39:13] The overall response has been amazing, super positive. I find it interesting about some artists though: They are so shitty to one another. If they only knew how difficult it is to make this stuff, instead of making some stupid comment. [-37:54] Since releasing the film, we've done a ton of meetings, met a lot of interesting people. We wrote a treatment for an episodic treatment version. But part of what Lost Boy is that it's about questioning our programming. It's interesting to see the repetitious programing of Hollywood. They don't know what to do with our film. [-36:06] “Trying to make something that's different and unique, it just takes a lot more risk.” And no one can buy something they can't see, so you have to sell it; and that takes a lot of money and effort. So, we'll see who wants to invest and make something bigger. [-34:33] The goal for me is that if we've gone this far, there is no reason we can't go further, especially with Netflix, and Amazon, [and even Kickstarter, for fundraising]. [-32:15] “What's the point of making something if you can't have creative control?” [-30:24] “If you want to do something, just go and do it! I'm so sick and tired of asking for, ‘Hey, can I go make my thing?' Fuck that! Go DO it!” “So many directors get caught up in how complex it is -- in their career -- and all the layers of social bullshit that have to comb through.” [-29:15] “Be real with yourself that fact that tomorrow isn't promised. The time that you have is the most amazing thing that you have and you can only enjoy it while you have it. So take that seriously. So, GO! Try it! Chase your dreams, don't ask for permission!” [-27:57] It's not easy but it is possible. [-25:41] When you say you're going to do something, it often feels like you've already done it. But talk is cheap. When you actually make something, you can talk about it -- but then you actually have to go do it. That's very difficult. [-25:08] “If at the end of the day, you don't have something to show for it, then what are you doing?” [-20:05] “If you want to go somewhere in life, a place or a destination, you have to ride it out, be about it, talk about -- and back it up with your actions. It's about triggering it and being action oriented.” [-22:09] [Also], Iron sharpens iron. I surround myself with people [who make me stronger]. I've been showing my friends Lost Boy -- for a year! -- and it's blown them away with the amount of work it takes. They also help me see things differently.   [-17:21] Allan: Were you strategic with the launch? I have friends who are feature film directors, and the success [of their films] usually comes down to the execution. Ash: This has been my own design. Months back, I talked to my friends about designing the countdown, get a newsletter, get people aware. Lost Boy got launched on Vimeo, nothing crazy. [-15:03] I have a huge list of friends and artists I admire, so I sent them the link. I've shared it with people. The news spread naturally. [-14:01] “Again, you have to be really cognizant, you have to wear many hats. You have to be a business person. You have to be aware of the IP laws.”   [-13:17] Allan: You were shooting on a RED camera? Was it the DRAGON? Ash: Yes, I believe it was the RED EPIC, shot 4K at 120. We wanted to shoot with Anamorphic Lens because it's the best. It just opens up everything. But as you know, it's a pain in the ass with visual effects.   [-11:47] Allan: Where you shooting on 50 millimeter? Ash: I'm not a huge wide lens fan. I love 45 to 80, that's my favorite range. I believe we used anywhere from 80 to 50 to 45-ish mil.   [-10:48] Allan: Any books that you could recommend that you've read? Ash: Ego is the Enemy by Ryan Holiday. Robert Greene's Mastery. I'm in need of some good fiction right now. I've finished Stephen King's Black House. I'm going to read No Country for Old Men next, by Cormac McCarthy. (It's my favorite Coen Brothers' film.) Oh, and Eat that Frog: 21 Great Ways to Stop Procrastinating [by Brian Tracy] is great!   [-08:29] Ash: “It's easy for me to say all these things. I'm skipping over a lot of hardship and a lot of pissed off times and anger. The overall experience was quite good. It's easy to say, being done with it, “It's so easy.” It's not! It's going to be very hard! You know you're doing it right when it's really frustrating and you are filled self-doubt, but you have an inkling of hope.” “Go try something different. Don't do it for anyone else but yourself. Don't ask for permission!”    

Mitch is the creator of The NEW Game™, author of The NEW Game of Business, The NEW Game of IP (Intellectual Property) and the #1 bestseller, The NEW Game of Selling. His training and educational programs have generated $3 billion of revenue for thousands of companies and hundreds of thousands of people. Since 1978, Mitch has presented 3,500 seminars, workshops, webinars, teleconferences and clinics and has trained more than one million people on entrepreurship, business, sales, marketing, life skills, playing and winning the new game of business. He has shared the platform with Jack Canfield, Denis Waitley, Barbara Corcoran, Brian Tracy, Mark Victor Hansen, Mari Smith, Jay Abraham, John Assaraf, Michael Gerber, Les Brown, Dan Kennedy, and dozens of other experts. He is also a specialist on licensing IP and renting content. Mitch’s proudest accomplishment are the 10 years he invested raising his son as a single, stay at home, Dad. To take advantage now of the "insider" deal with three months of live group coaching with Mitch on top of the digital training for only $297 please Click Here Now To LIsten to our recorded archived shows go to  http://thebottomlineshowlive.com/  

First ...a milestone. I want to take this time to formally welcome Mr. James Jardine, of SecureIdeas, as my permanent co-host to the podcast. James has experience podcasting as he already co-pilots the Professionally Evil Podcast, and he's witty, knowledgeable, and awesome to work with on the microphone. I ask that you all give James a warm welcome! In this episode... Overview of what cyber liability insurance is and what it isn't We ask "Why would we need a security program, when you can just buy insurance?" How do [cyber] under-writers figure out how to insure you, and how much of a liability your organization and its practices is? The types of costs and coverages available in some of the different policies at the various carriers We pull on the 'reputation' thread ... again We try to divine the magic formula used to calculate how to calculate a 'liability' or coverage requirement We try and figure out how an enterprise can drive down their cyber liability insurance premiums Christine touches on mobility, encryption, and some interesting tidbits for the modern enterprise Guest Christine Marciano ( @DataPrivacyRisk ) - Christine Marciano is President of Cyber Data Risk Managers, an Independent Insurance Agency specializing in Cyber Risk/Data Breach insurance, Directors & Officers insurance and (IP) Intellectual Property protection. Christine has over 17 years of experience working in various roles within the Insurance and Financial Services industry. Prior to establishing Cyber Data Risk Managers, Christine has held positions at CIBC Oppenheimer, Axa Advisors and Allstate Insurance Company. Links Christine's Blog - http://databreachinsurancequote.com/blog/ My 2013 Data Privacy, InfoSec & Cyber Insurance Trends report - http://databreachinsurancequote.com/wp-content/uploads/2013/02/2013-Data-Privacy-Information-Security-and-Cyber-Insurance-Trends-Report.pdf Christine's free weekly newsletter signup page - http://databreachinsurancequote.com/subscribe-data-breach-weekly-newsletter/